Plywood rr Profit Lreader for'49

lighter, split-proof, stronger. Because of its cross-lamination, plywood is strong, yet light. Its smooth surface is receptive to any type of finish. All of these advantages make plywood a better product-one that's easier to sell.

Douglas fir plywood is manufactured in trvo basic types with appearance grades within each type tailored to fit customer wants. This means that you sell plywood specifically developed to meet individual building problems.

Following is a brief discussion of each of the major plywood use fields, suggesting ways for you to build profits by building merchandising around a product that has been called by the editors of Architectural Forum "the building material that can do more different building jobs than any other-and do them better."

Housing

A recent analysis of total plywood sales shor'vs that the market breakdown is approximately 40/o for housing, I5/o for heavy construction and 45/o for other uses, usually referred to as industrial but including everything from lawn furniture, tool chests and boats, to signs, truck bodies and railroad cars.

For retail lumber dealers who are now "stocking trp" on sales ideas to bolster business and profits for the months ahead, here's a one-word lead to plyrvood's part in effective merchandising.

It's versatile !

Useful for more building jobs than any other single item and for a host of non-building applications as well plywood gives dealers, in effect, a single egg that can be put in any one of several baskets. Major among the many plywood uses that mean profit-building transactions include new horne building, remodeling of all sizes and types, commercial construction, industrial uses, boat building, and farm uses.

Any one of these categories offers a fertile sales field for the building supply dealer. Put them all together and you have a blue chip bonanza that can spread in any one of a dozen directions determined by the push you put behind it to capture the business at hand in the territory vou serve.

All are agreed that sales effort salesmanship again is writing the pay-off with the buyers once more in the driver's seat. And here again plywood shows the way because the panels react to promotion. Dealers and builders have made plywood a staple for the retail yard, it's true, like sheets for a dry goods store. But, like department store "white events," plywood is a merchandising material because it meets everybody's needs contractor and pick-up customers alike.

Plywood Is Easy to Sell

The many sales advantages of Douglas fir plywood are literally built right into the product. Douglas fir plywood is real r,r'ood in panel form. Real wood made larger,

Outside of those building prefabricated units, the average home builder last year used about 400 square feet of plywood in each of his houses. IIowever, this figure probably would have been substantially higher if plywood had been readily available everywhere during the year.

With adequate selling, the amount of plyv,'ood used per house can be increased substantially and this has been proved repeatedly by builders who are using as much as several thousand feet of plywood per house.

In such application as roof sheathing, u'all sheathing, and subflooring, the superiority of plywood construction