The California Lumber Merchant - June 1960

5rh

and which you

BIG SERVIC BIG O.

0strom seruice begins when we fell timber, load logs. Service guides us throughout milling. And when we're ready to sell our lumber, we pack sales seruice into each and everY order. Let us show You that the Big 0 means big service. Phone or write for our lists.

Western Forest Products

Engelmann Spruco Gedar

Ponderosa Pine Redwood

Sugar Pine Oouglas Fir

White Fir Hemlock

THE CALIFORI\IA LUMBER MERCHAI\T

Jack Dionne, Publisher

rii iitii, go LOS ANGELES 14, CALTF. o VoL38, No. 24 . JUNE 15, le60

TALENI]AH t]F T[]IVIING EVENTS

June

National Oak Flooring Ma,nufacturers Assn. semi-annual meeting, Peabody hotel, Memphis, Tenn, June 15-16.

Redwood Emplre IIoo-IIoo Club 65 annual Forest Lake tr amily Outing, ilune 1?-19. (Reservations: Rod Huston, Middletown. YUkon 7-3279.)

Western Dry Kiln Clubs 12th annual meeting, Hotel Florence, Missoula, Montana, Jrune 23-24.

Los Angeles Hoo-Hoo Club 2 Election meeting, golf tournament, dinner and entertainment, Lakewood Country Club, Jurre 24. Black Bart Hoo-Hoo Club 181 annual F.amily Weekend, Forest Lake Resort, Lake County, June 24-26. (Reservations: Ed Gillespie, HOmestead 2-4791.)

San Francisco Hoo-Hoo Club g business luncheon, June 28. Paciffc Coast Wholesa,lo lfandwood Dlstrlbutors Assn. 36th annual Convention, Bil ,more hotel,' Santa Barbara, Calif., June 2g- July 2; President: E. M. Taenzer, Izos Angeles; Golf chairman: Ed Bauer, Los Angeles.

Lumber Dealers and Trade-paper Editors were recently hosted in Tacoma. Washinqton. by the Douglas Fir Plywood Aisociatbn at a ioint Cohference on plans to go aiter'thi) burgeoning "Second-Home" market. A visit to a plywood manufacturing mill (shown here) was but_ one qf-the highlights of the Conference- At top left rear of the phoio is ceorge Straw-bridge of_Ho4estead Supplies, Eanning, Calif., chatting with DFPA Pilblicity Direct-or Tom Sias; t0 the faont are l{ew York Lumber Journal editoi Tom Duccan and the baldinr edltor.ot.The California Lumber Merchant, here fascinated by the ntatching', of veneei used .in the manufacture of plywood after'it has been edge-g-lued. The Confirence story, conratntng many vatuabte ideas and merchandising aids from dealers experienced in this huge, new market, occupies ieature pages 36-45

July

Natlonal Plywood Dlstrlbutors Asgn. annual meeting', Sun Valley, Idaho, July 1-5.

Phtltpplne Mahogany Assoclatlon, Inc., annual meeting, Wentworth-by-the-Sea hotel, Portsmouth, New Hampshire, July 10-13.

Redwood Association Plants Ammo to Boom Retail Sa1es...............-.-..26 "Miss Civic Pride" Visits S. F. Retail Yard---.-..-.....................-.........-.---31

Oxnard City Council Passes "Ordinance" Just for Earney--.......-...-...--.33

Western Dealers Lead Way in Huge, New "Second-Home" Market 36-45 f 960 RRllConference Draws 108 High-school "Foresters"---.- -..-.-.....-.47

Trading Stamps Scoring Big in Midwest Retail Yard-....-.---..,-..--..-....,..48

Western Lumber Co. Opens New National City Facih$......................52

Japan Plywood Manufacturers to Start Central Purchasing..-.................60

George Windeler Company Celebrates Diamond Anniversary---..-..-.-....-68

Bruce Bauer Lumber Co. Remodels San Carlos Store--.---...-...--...-.......69

NRLDA Hopes to Aid Lumber Dealer With National Ad Prosram--.... 4

Bigger, Better Hoo-Hoo Event Draws Larger Club 2 Crowd --.--.-- --- tZ Citizens Lumber Company Celebrates 50-Years................................._..18

Santa Clara, San Francisco Hoo-Hoo Ioin for Concat......-..-.. -..-----------.-2O

San Francisco Hoo-Hoo-Ettes Elect New Officers. ......_..,22

N-AWLAnnual Votes to Continue Sales-training Program.--.-----.-...........71

Lumber Dealers Research Council to Endorse -Buildline Products...-....73

"The Life of Tradd'-An Editorial.----.-.. ....... ...............74

American Hardboard Assn. Aims Sales Prograrn to the Dealer-.......-.....76

November 13-16 o 1960 Building Products Exposition o San Francisco

For proffits"..selfl TOP OUAIITV f{u-Wb o d Nail-Bond

l$3

She athing

Here's the top-grade sheathing for direct application of wood or asbestos siding shingles! Nu-Wood Nail-Bond insulating sheathing has extra strength and rigidity...extra nail-holding power to meet F.H.A. requirements for direct application of asbestos or wood siding shingles. A major time-saver, this better sheathing provides the basic quality your customers want today. Here are some of its many advantages:

o Eliminates the need for nailing strips-now wood or asbestos shingles can be applied directly to sheathing with annular (ring) nails.

r Hot-melt asphalt coated on all sides and edges.

o Eliminates need ofcostly let-in corner bracing, large 4'x 8' or 9' panels do not require diagonal corner bracing, yet exceed the F.H.A. requirements for racking strength.

o Added insulation value with the advantage of a continuous surface which resists weather and wind infiltration.

o No building paper required except under stucco.

o Easy to handle. Big 4' x 8' or 4' x 9' panels of Nu-Wood sheathing save thc expense of handling small pieces. , coyer wall areas /asl.

...wflfih ilhfls bosfla c@mbflmoilfiom

Balsam-\Nb of Refle

ctive Insulation

Here's the finest Balsam-Wool insulation available to provide the ultimate in winter-summer insulation. Balsam-Wool reflective insulation assures yeararound protection from extremes of temperature by a 3-way reduction of heat transmission: conduction, convection and radiation.

o Efficient insulating mat reduces heat transfer by conduction and convection.

o Two reflective liners reduce heat transfer by radiation-particularly across wall, floor or ceiling air spaces.

o Exclusive pre-formed spacer flanges automatically provide double air spaces to increase insulation efficiency.

o Cuts air-conditioning cost-reflective BalsamWool as attic insulation is especially efficient in reducing heat penetration from hot roof.

o Excellent protection against moisture vapor-both from the foil liner and from the asphalt coating, which firmly adheres liner to the insulating mat.

o Wide range of sizes-standard reflective BalsamWool ( I " thick) : 16' , 20' and 24" widths ; Doublethick (2"): 16" and 24" widths. Also available in Full-thick (3/s") and, new Super-thick (5") in 16" and 24' widths, especially designed for electrically heated homes.

Notionol Retqil Lumber Deolers Assn. Votes to Stqrt Advertising Progrom to Aid Retqil Yords

In an unprecedented move to "create the true image of the retail building materials dealer in the eye of the consumer," the Eloard of Directors of the National Retail Lumber Dealers Association, at the semiannual meeting' last month, strongly endorsed a cooperative national advertising prog'ram, which would be entirely operated and paid for by dealers themselves through their national association.

President Paul V. DeVilIe, adding his endorsement for the National officers, said this was the first time in the history of the Association that so ambitious a prog:ram has been undertaken by retail dealers.

Preliminary work on the advertising program was carried out by the NRLDA Education and Merchandising committee, under the chairmanship of Phil Creden, advertising director of the Edward Hines Lumber Co., Chicago. Mr. Creden's committee, working with staff members of Life Magazine and the McCann-Marschalk Co., a national advertising' agency, developed the prog:ram presented to the board of directors.

Brlefly, the campaign rvlll conslst of double-page atls in Life (four tlmes a year) wtth complete tie-ln and followup merchandlsing material going to partlclpatlng dea,lers. Dealers rvho sup- port the program financially witl also have thelr names and addresses listed ln each ad.

It is proposed that 1,000 to 1,200 dealers join the campaigal with financial backing, but Mr. DeVille pointed out that every retail dealer would benefit from it.

The objectives of the prog'ram, according to Mr. Creden, are threefold:

First, to establish the lumber and building materials dealers as the community leader in supplying the products and services for better homes and more comfortable living;

Second, to establish participating dealers in a broad national program that builds this new role for individual dealers and the industry as a whole;

An excellent group photo which arrived too late for that Convention issue is this shot from the recent meeting in Yosem;te National Park of the Lumber Merchants Assn. of Northern California.

From the leftr Clarence Grenfell of the Greniell Lumber Co. with yards at Colusa, Grimes and Princeton; Arcata Redwood's Lloyd Hecathorn, The Pacific Lumber Company's Bud Robie and Mrs. Robie

Third, to sponsor cooperatively a national program of Modernization Advertising that informs and motivates customer, and to pinpoint the plan to each participating outlet, so that the plan may pay off with sales.

The symbol which will give the program continuity is "Project A." The ads will not sell speciflc products, but ideas. Mr. Creden explained that every homeowner has his own "Project A" and the purpose of the ads is to stimulate all types of home improvement and modernization.

Mr. Creden said the program wlll be actively supported by the State and Regional associations federated with the Na,tlonal, and lndlvidual tlealers will soon be contacted by the managing officers of these groups with complete informatlon on the advertising program.

Paul DeViIle opened the two-day session held in the Shoreham hotel, Washington, D.C., on Tuesday, May 17. In a brief report of the National's major programs, he tolcl the directors that the NRLDA Building lVIaterials Exposition, which will be held in San Francisco, November 13-16, wiII be the

"biggest and best Exposition we have ever had."

He also said that many new NRLDA committees were being formed and that one of the new committees was being appointed to study the matter of revising the nine districts into which NRLDA presently divides the country.

H. R. Northup, executlve vlce-presldent of NRLDA, also ln a brlef report, predlcted that the last slx months of 1960 would appear to be very good months for the retall lumber and building ma,terials lndustry, tlespite reports from many areas that the first quarter of the year was "very rough."

Mr. Northup said he was most optimistic over the way the shelter press is lining up to support the retailer. He listed Americen Home, Better llomes & Gardens, House & Garden, Popular Mechanics and Popuiar Science all as having current programs designed to sell the public on the retailer as the "first stop when planning to build, repair or modernize."

Norman Mason, administrator of the Houring and H:mc Finance Agency, spoke to the dire3iors on "What Washington Is anC What It Ought to Be to You." He said the pr'-mary role of the Federal government in tlle housing industry is to offer leadership, not to control the efforts of private industry.

He said one of the foremost services offered to the building industry by H&HI'A was their statistical information. "My job is to lcol< ahead and make recommendations as to the future needs for housing."

In this capacity, he supported Mr. Ncrthup's views tha"t the immediate future looks good, but also issued a warning to builders who are planning multi-family |ental projects.

Backgrounding

"Take a, very close look a,t your local situation," he said. "There is still a need for rental housing in some parts of the country, but there a,re a.lso areas where it has become a drug on the market. Some builders u'ill find that all they are building is a monument to themselves."

Mr. Mason particularly commended three of H&HFA's programs for close inspection by reiail lumber dealers-the Volunteer Home Mortgage Corporation, the urban renewal program, and the program for

-and just arrived in a late batch of Convention Dhotos from the Southern CaliJorn.a Retail Lumber Assn. was this excellent shot of the Homer Burnaby couDle. He's heaC of the Sun Lumber Co , San Pedro, and a perpetual SCRLA vicepresident. where he lends valuable aid on labor matters at the harbor.

the Burnabys are some of the exhibits at the Amhassador hotel in Los Angeles, centered by a "Second-Home" display ot the Douglas Fir Plywood Assn., about which the {eature story in this issue starts on Page 36

WT\Disr',oli ofre'$[A[EW[

ina,ncial a.$sistance in building nursing homes and housing for the elderly.

The lattor program, he sold' was s natural for the retell lumber dealer, a,nal tre urgod deslers to lnvestlgate postlbllltlos wlth loeal suthorltlos.

A strong appeal for aid from retail lumber dealers in getting building codes modernized throughout the country was made by Martin Bartling, president of the National Home Builders Association.

"All segments of the building industry must organize and work together if we are to flnd our way out of the jungle of outdated, obsolete building codes," he declared. As an example of what faces tjre industry, Mr. Bartling said that in metropolitan Chicago there were some 900 communities with 30 or more variations in codes.

"f'hink what a problem this creates for dealers in buying, stocking and delivering . materials. Many of them find that they slmply cannot make the investment in inventory to fft all these codes," he said.

One of the most pressing needs for modernizing codes is to keep costs in the building industry down,, Mr. Bartling explained.

'lBulldlng oosts ane rlsing ot a fa,ster paco t'ha,n other cosb, ond ll wo are to rdsrntoln a heolthy lnilustrp we must bullil a produot people can afiord to llve tn' he ssLl.

As an immediate goal, Mr. Bartling urged efrorts to have one of the existing four model codes adopted. These are the codes developed by the Southern Building Code Congress, fnternational Building Oficials Conference, Building Ofrcials Conference of America, and the New York Code Commission.

'T9hile these codes may not be perfect," Mr. Bartling said, "let's get them adopted, get our foot in the door, and then work for perfection."

At the opentng of hls.talk, ItIr. BartIlng ilrew e Bpontanoous round of applouse when ho saLl he "wanted to go on record as soJrlng tho home btdlders woulil glve complete cooperatlon to the retallers ln solvlng the problems ol our lndustry."

Mortlmer B. Doyle, executive vice-president of the National Lumber Manufacturers Association, also brought a messaS:e to Ore retail industry that was warmly received. He explained that in a recent meetlng of his association, industry principals recommended that the National Wood Promotion Program have its budget.ex- \ panded to about $2 million ennually.

Such expansion-still subject to acceptance by the membership of NLMA's reg:ional associations-would permit "an acceleration of NWPP activity all across the board, with particular emphasis on additional assistance to the retail dealer," he said.

A prfunary objectlvo of the lumber ma,nulaotilrrerr today, Mr. Doylo emphaslzed, ls to mako the job of selllng lumber amd wood products easler and moro profitable for the retall dealer.

In this connection, he pointed out that the individual producers and their regional associations are spending millions of dollars each year on the advertising' merchandising and promotion of regional species and brand names products.

(All theso actlvltles," Mr. DoYle strossed, "aro being potnted ln o slngle' posldve dlrectlon-to create lrnong: your retall yard customers and our own a new &warenegE, & now appr€cla-

tlon of wood'g strenglh' beaut5r, economy, versotlllty end other vlttues."

Thomas J. Fox, chairman of NRLDA's Exposition Committee, reported that the Ekposition was the "fastest-growing, most dynamic show in the building industry."

IIe adilod that ho contrdontly expects more than 10,000 retall lumber deslers - to attentl the San Franclsco show, anil "the woy exhlbltore hove boon slgntng up for space, we &r€ now certaln that tt wtll be o record-breaklng show ln that rospocte tooJ'

Santa Monica. Calif., Dealer F'ox also emphasized that the management clinics at the show this year are being especially tailored to help get dealers ready to meet the most intensive competition for consumers' dollars ever experienced'

The education programs planned for the Sanr Francisco show cover such subjects as Selling to architects, builders and contractors; Cost control, office mechanization, a.nd financial management; Employee recruiting and sales management; Home improvement selling; Labor relations; Promoting and merchandising the "second home;" Selling outdoor living; Financing; and Customer relations.

Also speaking on features of the 1960 Exposition, James V. \Mright, Materials Handling director of the NRLDA, said that arrangements are nearing completion with 'San F'rancisco city authorities to close a street adjacent to Brooks Hall and the Civic Auditorium for a materials-handling demonstration. Another city street, running between the two exposition centers, has abeady been desigrrated as an area for outdoor exhibits.

Mr. Wright also reported substantial progress in further development of materials-handliirg information by the National. He said the NRLDA Dealer OPerating Guide is bbing expanded to include more materials-handling inf ormation.

IIe also said.a series of "fact pamphlets" were being prepared which would assist a dealer to determine his handling needs' The pamphlets are being especially written so dealers can quickly and easily select a machine or process to reduce materialshandling costs and increase proflts.

While it is too early for a complete evaluation of the Labor Reform Law passed

last year, according to Kenneth C. McGuiness, labor law consultant for NRLDA, there is rhuch evidence that'it is working well.

"The restrictions on organizational and recogrrition picketing," Mr. McGuiness said in citing an example, "are belng agg"essively enforced by the General Counsel of the National Labor Relations Board. T'his is highly important because the Taft-Hartley amendments are enforced by the NLRB unfair labor practices procedure. fite General Counsel has anr absolute right to decide whether to act on unfair labor practice charges and, if he refuses to do so, no other relief is available."

Mr, McGuiness gave numerous other examples of how the new law has corrected Union abuses, but he also warned that some of the gains made bY the law are now threatened by possible passage of H'R. 9070, the biU exempting the building trades from restrictions on secondary boycotts.

"It thls bttl ts pasEed," 1l[r. McGulness et&tett. "lt sesms clear that Bulldlng Trades Unlong would be glven & vlrtually unlmfted rtght to brfng eecondory pressures on contractors and thelr suppllers."'

C. Armel Nutter, president of the National Association of Real Estate Boards, asked the retail lumber industry to support his association on several proposals now before the Congress

Ttre F'ederal Housing Administration Title I progtam (FHA-insured'loans for repair and remodeling), due to expire on June 30, "has proved that it is a vital tool in tJre highly desirable upgrading of housing in this nation," Mr. Nutter said. Criticizing the uncertainty that surrounds the program, the NAREB president said that "we are urging Congress to tell the nation' in effect, that it has earned its rank as a permanent activity."

Mr. Nutter also said that while there are reports of some improvement in the mortgage market for borrowers, "we must continue our efforts to make more money available for the purchase of homes on favorable terms."

One way this can be done is to prevail upon FHA to allow individuals to own mortgag:es insured by it, Mr. Nutter de(Continued on Page 24)

Left to Rtght (at the t{RLDlrectors' meeling_ ir W-ashlnglgn, D.C.): Jack F. Po-meroy., erecqtive vlc}president, Lumbel irlrcriiniJ'A'siri. oi riorlrern Catiiirnililiiir e. xiirC,-ttrioironi:tiCaro Lumoer C_o_., ry'oodlard, cellf., ahd LMA president; iirfi;;'J: idi,"ri-sh,iiLirriiiiicti.,'i!-nia'iiiilic;, c;nf-.i aic gCi'erli iniiiman le60 ExPosltlgit; Hamilton -Kno!t, Yos€mlt€ iiiiiiiEi'i0..-??.sn1.'ciili.' St:intivG"fu;6;;tdr, bweiis-Fiiti tumler-c.o, tos.Anseles, caiir., and scRLA president' and orrle w. Hamiiton, executive Ylce'president, southern californla Retall LumDer Assn.

New Profit$ New Sales ldeas IN NBW PRODUCT$

NEW STRIP OAK FITOORING STANDARD AVAILABLE

Commercial Standard CS56-60, Strip Oak Flooring, is now on sale by the Superintendent of Documents, IJ. S. Government Printing Office, Washington 25, D. C. fot 10 cents. Developed by manufacturers, distributors, and users in cooperation with the Commodity Standards Division of OTS, this voluntary commercial standard establishes 11 standard grades and 17 standard sizes of oak flooring strips of the tongue-and grooved and square-edged types. The publication describes industry practices for bundling, inspection and measurement. Methods of grade-marking each bundle and certifying each shipment are explained. The appendix lists the latest manufacturers' recommendations for preparing subfloors and laying and surfacing strip flooring.

New Literature

A four-page catalog (No.60) giving technical details, illustrations and suggested list prices on a new line of job-rated portable electrie Thor SpeedTools is available from SpeedWay Division of Thor Power Tool Company, LaGrange Park, Il1.

Revised and brought up to date, Technical Bulletin No. 2, entitled "Studless Metal Lath and Plaster Two-Inch Solid Partitions" is now available free. from the Metal Lath Manufacturers Association, Engineers Building, Cleveland 14, Ohio.

Shown above is a new die-cut display frame desigrred to focus attention on the Adjusta-Bilt fixtures available with the Masonite Panelok wall system. A pressure-sensitized backing makes it easy to attach the frames to the hardboard panels. Printing on the top half of the display frame says: "This is the new Panelok 'Working Wall' by Masonite." Information on Masonite's cherry and walnut grained panels is printed on the white portion of the display. A hand at the lower right side of the display frame directs the viewer's attention to the fixture or bracket in the slotted spline at the center of the die-cut circle. The displays are available from Masonite representatives.

NEvy'STACK-ON PALLET"

Irregular shaped products, once difficult to r-andle, are now tiered, transported in groups or stored easily and flexibly. The unique new product has demountable legs that.are double braced for extra rugged construction and come in varying lengths for stacking at different heights. The legs have no nuts and bolts or any flxtures to fuss with. they are engineered to slip into their pockets quickly and securely. Both sizes, 42"x60" and 42"x48", have a capacity of 4000 lbs. The Stack-On Pallet is not only ideal for handling products that cannot be placed on top of one another, but can be used for all sorts of materials handling and can solve many storage problems with versatility, portability and compactness. Because there is no product like it, the new Johnson-Flaherty Stack-On Pallet has applications that challenge the imagination, claims Johnson-Flaherty, 5801 District Blvd., Los Angeles 22, California.

A counter display box for the Duo-Fast CT-859 Gun Tacker is now available through Duo-F ast sales offices, or write Fastener Corporatlon, Franklin Park' Illlnois.

A free, full-color "Motion Display" specifically designed to sell Derusto rustinhibitive coatings, is being offered by Master Bronze Powder Company, Inc., Calumet City, Illinois. It operates continuously for weeks on two inexpensive flashlight batteries and displays new Derusto MinitFinish protective coatings, regular Derusto, Derusto Spray and galv-a-grip protective coatings in r/2 pint to gallon sizes and 16.2 oz. spray cans. It is ofrered dealers free of charge when purchased with either of two Derusto assortments.

IDENT-O-MATIC NAMEPLATE PRESS

A new compact machine for stamping individual letters and numbers on all types of identification plates and tags is announced by the Identiflcation Systems Company,246 Fifth Avenue, New York 16, N.Y. Other uses include markings on keys, toolroom tags, nameplate badges for personnel, storage bin tags and scores of other identiflcation purposes. A complete catalog explaining this equipment is available together'with a list of suggested uses.

A new, 48-page booklet, "How to Build Profits by Controlling Costs," has just been published by Dun & Bradstreet, Inc. It is written from the point-of-view of the small businessman and deals with one of the most difrcult problems facing businessmen today. cost control, Included are a number of practical aids such as simple directions for computing operating and financial ratios, a five year chart for comparing performance and enabling a businessman to see rapidly the progress arrd direction of his business. Copies may be obtained by writing to P.O. Box 803, Church Street Statlon, New York 8, New York. Prlce: $1.00.

Eight new pieces of modern, labor-saving, cost-cutting, sawmill equipment-one piece of which is q radically difrerent slab saware illustrated and described in a catalog by Cornell Manufacturing Company, Laceyville, Pa. The catalog also lists several trimmer slab saws, log: turners, pallet drills, log cleaners, that have been developed over Cornell's 50 years of experience in the sawmill manufacturing fleld.

New Top and Side Chipblanker by Stetson-Ross Machine Company, Inc., Seattle, Washington, produces revenue-earning, high-quality chips preferued by pulp and paper manufacturers while easing production flow through planer and matcher, and is adaptable to all makes of planer and matchers. Variable speed regulates chip size. Machine cuts extra clean and works equally well on fir, hemlock, spruce or pine. For further information write: Stetson-Ross Machlne Company, Inc., 3200 First Avenue South, Seattle 4, Washlngton.

WE COVER THE FAR CORNERS OF THE woRLD! .

Ihe old specie

wilh a million new uses f FOR INTERIOR AND EXTERIOR FINISH FOR STADIUM SEATING . . AND OTHER PURPOSES

ALA

YEL (E

s L D

K 0 A

WE NOW OFFER IN QUANTITY . . . NOTED FOR ITS DURABILITY AND EASY TOOTING! INDIANS USED IT FOR CARVING THEIR PICTURESQUE TOTEM POLES!

A W R

READY FOR IMMEDIATE DELIVERY

KILN-DRIED SPECIFIED LENGTHS

ALL GRADES AVAILABLE

coll fllAdison

7-2326

Meet Wa,lt Ba,ssett,

PALCO -ouer 90 years of leadership built by people, plant, product

Tvood,s boss..n

Production of high quality lumber starts back in the woods with skilled, efficient logginga iob for which Walt Bassett is emirtently qualifted. Born and raised in the California redwood country, Walt has had 86 years' working experience in harvesting prime Palco timber. In this time, he has seen many improvements in equipment; the change from hand to power cutting tools; the use of mechanized tractor rigs and loaders designed especially for the iob.

Even more signiftcant, perhaps, ls the industry's change in methods over the years. Nowadays, progressive companies like Paciftc log their tracts with utmost care, to realize every possible board foot of sound lumber from a stand. Everything is doneselective cutting, reforestation, brush clearance, ftre prevention-to assure a permanent, self-renewing yield.

For more than 90 years, Paciftc has been an industry leader in advaneed practices of logging and timber management. This policy beneftts both the company and its customers by assuring, for generations to come, an everlasting supply of Architectural QualityPalco Rednood, the industry's standard of comparison.

Seottle Deqler Nomed Colvcrir Winner in Nu-Wood | 960 Gontest

Robert L. Leaf of the Fairview Lumber Company, Seattle, Washington, submitted the top name in the second period of the Nu-Wood dealer "Name-the-Tile" contest. As grand-prize winner, Leaf won the second of three Corvair automobiles being awarded in the dealer phase of Nu-Wood's 1960, nationwide, ceiling-tile merchandising program..Twenty-five other Nu-Wood dealers won Motorola transistor radios as runners-up in the contest period which ended April 15. Entries were judged by R. L. Polk Company.

In a companion contest for sales personnel of Nu-Wood jobbers, 25 Columbia stereophonic record players were awarded to participants entering the best Nu-\ilood tile jingles. Jobber winners thereby qualified for the grand prize of a Corvair automobile to be given after the close of the third contest period, June 1.

The two contests were open to dealers, jobbers and their employes participating in the 1960 Nu-Wood sales progtam.

CABINtrT SLIDING DOOR PLAIY T'ROM MASONITE

Tips for making and installing hardboard sliding doors in cabinets are available in a free, illustrated plan. Included are a tabulation of door heights, door pull details, metal and wood track information, and construetion tips. Attractive sliding doors can be made from various types of Masonite products including Peg-Board and textured boards. Eor a free plan, mail a postal to the Home Serdce Buroau, Sulte 2087' 111 W. Washlngton St., Chlcago p, Ir., and request plan No. AD-239.

COLOR SOUNDFILM HELPS PANELING SALDS

HANDY SUGGESTION LIST T'OR T'ARM IIARDBOABD SAI,ES

Short lengths of hardboard, often a problem to lumber dealers, can be a boon both to them and their farm customers. It's a matter of calling attention to beneficial, lo\M-cost farm uses, according to Ernest Walpole, manager of the agricultural department of Masonite Corporation, who suggests a bargain area espeoially for farm customers, with a sign listing 20 or more end uses for hardboard. Short lengths of 4'x\', Wz,, 2,, 2y2,, 3, and 4, are suitable for most of the uses he suggests.

Side supports for tilt-in windows, window draft bafres, relining cattle feed throughs, covering old doors, relining wagon, truck and trailer beds; lining calf stalls, manure spreader bottoms, salt and mineral feeders, peck boards for poultry houses, hog herders for showing hogs, 4-H club identification signs, slats for fruit and vegetable crates, greenhouse planter boxes and dividers, lining old and building new sheep feeders, feed and grain chutes, dairy and hog barn record boards, lining individual hog houses, grain aeration ducts, hay drying ducts, floor level bulk feed bins.

Dealers wishing to obtain this list showing recommended tfiicknesses and types of hardboard for each may order'one or more by writing Walpole at 111 W. Washington St., Chicago 2, Ill.

PRIMED FIBER BOABD PANDLS INTNODUCEI)

New Primed Strong-Wall Panels, for a variety of exterior applications, have been introduced by The Celotex Corporation. T'he new fiber board product has two coats of factory-applied, vapor permeable, acrylic paint, and will withstand weathering' as long'as six months before a final coat of paint is required. The Panels, a/2" x 4' x 8', are especially useful as lowcost interior wall surfacing and may also be used as interior wall lining. Whether fastened by nails or staples, the high-strength material surpasses FHA raeking strength standards for sheathing application without corner bracing.

NEW EASY-APPL.YING ACOUSTICAL TILE ADITESTVE

100 Bush St., San Francisco 4, Calif.

"Poly-Clad Plywall-Modern Miracle in Wood Paneling," a new full-color soundfilm designed for use in retail selling, has been released by Plywall Products Company, Inc., F ort Wayne, Indiana and Corona, California. Produced by Harris-Tuchman Associates, Los Angeles, the film was designed solely for use with the "Salesmate," a completely automatic soundfilm viewer.

TECO ANNOUNCES NEW PRODUCTS CATAII)G

A new comprehensive S-page catalog on TECO timber connectors, framing devices and installation tools is now available free of charge and can be obtained by writing Timber Engineering Company, 1319 18th Street, N. W., Washington 6, D. C.

A new adhesive that makes it possible for even the most inexperienced do-ityourselfer to install acoustical tile on an existing ceiling, using nothing more than an ordinary paint brush and a stapling' gun, has been developed by the Armstrong Cork Company. Armstrong Brush-on Ceiling Cement will be packed in quart and gallon cans-12 quarts or four gallons to the carton. To provide for point-of-sale display of the new adhesive, the cans will be packaged in attractive cartons that double as self-selling display units, Each carton contains a supply of literature that explains the new installation method.

NEW TIMBAR, TREATING STANDAN,D BY AITC

Washington, D. C.-A standard, Deflection of Sawn Beams (AITC-Sa 11.03), has been developed over a period of two years by AITC's Standards Committee as a companion to Camber and Deflection-Glued Laminated Beams (AITC-Sa 11.02) issued a year ago. Single copies are available without charge. Bulk quantities may be obtained at $4,00 per hundred. Write Amerlcan Institute of Timber Construction, 1?57 K Street, N. W. Washlngton 6, D. C.

llambcr of Cqlifornlq Rcdwood Arsoclolion A

8l Golfers Go the Rugged Route, ond 125 Attend Fun Dinner As L. A. Hoo-Hoo Club 2'Sporting Night' Gets Bigger, Better

I t lr:rs rrt.,n bccn clcllrritcl-r- l)r()\'('r. ltcvonrl :rll <lorrbt, tlriLt

lll:icl< Cats irr('trt1e sl)(,r'tsnren it-,,r11 -1"11 to llrrislr.:rs 8l

rrrggerl gt.rlfcrs lrarticilr:rtc<1 in tlrc \[ar-2()t]r I-os -\rrgt,1cs

IIoo lJoo ('lulr 2 gt-,1f torrrrralrent .rt the II:Lcicrrrla Courrtlv

(llrrb ttrckcrl :rn'iLrl in tlrc hills rrr':Lr I-:r I llrl,r'u, Culii,,rrriri.

u,lrere it rcrlrrires tlrt'stanrina oi rL "rr.rorrnt:Lin goat" rLrrrl tlre

lrt':irt of lL liorr to corrrplete thc rcrluire rl l8 ho1es.

( )ur "bo,r's" u'cre tirc<1, but huPIt', u'ht'n tlrrr- rc:rclre tl tlrc l()t1r holc for the nruch-rtec<lctl Pickup bt'fore lre:rrlirrg for tlre shou c't's. It u'as :r perfcct Califot-nirr spring <l:r,r'. tl're lrrrf fast:rrrrl thc sc()rcs 1ou'-sooo thc golfcrs iLrrrl tlrt'rlrrirs lrir<1 a licl<1 rl:r'n-.

Follon'irrg thc cocl<t:Lil horrr, 125 hrrngr',r' 1,:rrtici1,;urt\ \\ e rr. scrr-e11 ottc of thc'llrrest <littrttrs,r'ct to bt enjovcrl lt,r'the heartv lutnbernrett. Chciice of tlrick Ncn'\'orl< Crrt ste;iks. ,rr jttit'_r Nru l:rrgllrtt<1 loltsttr. n-ert't1rc selectiorrs orr thc

nl('1lll. inrpeccabl_r'serve<1 to orcler b-r'a crclr,of luLppr-. goo<l Iool<ine- rr'aitrcss.'l-hc crrisine n-:rs pt'rfect irr r','erv det:ril arr<l tlrc frrn n':rs tops for tlre cortrst'.

\\'lrcrr clirrrrrr u':rs cottclrttlecl. :rrrrl rtorttin:ttiort of ofHcers ior rrcxt lelrr conrpletr'<1. Clricf Pcttv C)fhcer.\rr<lr- lJiirtrllc. oI tlrc L. rrite rl States \ ur'-r'. entertlLirrc<1 tl're group lvitlr color hiehlights of the 1c)511 \\'orld Se rit's betu'eett the Los .'\ngclcs I)orlgcrs anrl tlre Chicago \\-hite Sor. I'lvervlto<lv s1:r-r'erl. n()t ()ne left bciorc tlte cottclttsiott of the entcrtainnrt'rrt. u'lriclr thoroug'lrl,r'<leurottstrates "if it is sports. the l'il:Lck Crrts are intcrcstrrl."

'['here is rnore itt store for Iloo-Hoo Cltrb 2 urenrl>crship :rs I -:r1<crvoo<l corrrttrv club 1r:ts beetr selt'cte c1 ior tlie .f une 2J tcmrrr:rrrrcrrt. r\rr11, if vt,u ,lirlrr't 1,llt-r' llaciert<1:t. nrake ,r'our plarrs to be ott lxLrr<1 for the.f trrre 2-lth contest, bccattse qContinrrrrl on Itage 72)

Chuck Lember, Har0ld Cole, lohn 0sgood, Bill Smith Joe Petrash. Jerry Essley, Wayne Wilson

Chuck Lember and Speaker CP0 Andy Baratelle

Ralph , Brownie Markstrom in group

Steffe n

Lynn Hansen gets a "tip" from the waitress,

Nlilan l\4ichie and group of friends.

Loren Weddle, Clarence Bohnhoff and Harold Cole Bob Smith's collecting the "entrance fee Woody Toal was the life of this party

This party was laying for the cameraman.

Hank Garnjobst, Jr. and his party.

Ron Hoene spearheads this festive group

o lmpoil.ed qnd Domestic Hordwoods qnd Softwoods for Every Purpose

o All Species of Fine Cobinet Woods

o Interior Poneling-All Species

. Old-Growrh Douglos Fir from Ross lumber Mills, Medford, Oregon

o Door Gosings cnd Stops Pockoged in Sets

o Speciol Selection for Speciol Requiremenfs-Widrhs, Lengths, Colors

o Over fen Yeqrs' Dependoble Service to Retqil Lumber Deolers

o Modern New Fqcilities for F-A-S-T DELIVERY ond PICK-UP

Sreody

New Moulding Storoge Shed (right) Complete Invenfory Stqndqrd Poltern #55Double End TrimExcellent Milled Stock.

A dear old Quaker lady was once asked what she used to make her complexion so lovely, and her whole being so bright and attractive, and she answered: "I use for the lips, truth; for the voice, prayer; for the eyes, pity; for the hands, charity; for the figure, uprightness; and for the heart, love." **

Advertising is just sound business. It merely multiplies the ability of the salesman. It does not supply that ability. It is simply the means of conveying thought-like the telephone, the telegraph or the mail. Only skillful advertising pays. It pays, not because it has some mysterious power, but because someone uses it

Sign in a bank window: "You'll never put over the things you put off. Start that saving-s account today."

Kindly, friendly, tolerant competition is a product of our modern civilization that was unknown in earlier days.

1.**

The history of the world shows that until a few short generations ago, the human mentality could not conceive of friendly toleration of a competitor.

The old gods, the old kings, the old nations, all thought it to be their duty to either destroy their competitors or make them their subjects. That there was room for all, that the world might thrive on competition, that men and things would develop cooperatively, was too great for their narrow comprehension.

Even the God of Israel describes Himself throughout the Old Testament as a "jealous God."

Take the history of cities. Throughout the early ages, no city believed it could live if another nearby city prospered. Cato went to Carthage as an ambassador, and he was so impressed with the greatness of Carthage that he became o[sessed with the idea that, if Rome were to survive, Carthage must die.

'He declared in all public utterances that "Carthage must be destroyed," until he brought about complete war and Carthage was wiped from the face of the earth. Cato did not realize that Cartlrage was helping civilize the world, and that through civilization the world would become better, and Rome likewise.

Today thinking men realize that cooperation and competition are both necessary, and depend upon one another for the promotion of better business. There is no room for the Cato type of thinkers in our modern business.

Back in the year 1933, President Franklin D. Roosevelt officially "recognized" Russia, and admitted her into the brotherhood of fair nations. And from that day to this, his-

BY JACK DIONNE

tory has proven that the action was unfortunate. All of our troubles with Communism stemmed from that time. {<{.*

Long ago a wise man made the now famous statement that whenever, on any of the ramparts of Europe, a sentry calls, "Who goes there?" the answer is always "Russia." And history continues to prove that that writer was indeed a prophet. It would require more than simple optimism to dare hope that it will ever be otherwise. {< l. {.

Stalin left and then came Khrushchev. And in his turn he will pass, but others will follow. But will men of peace ever head the Communist movement? Shall a Godless government always mean danger to the free world? The free world must hope, and pray, and-as Cromwell said-"keep our powder dry.t'

"Ours is a world of nuclear giants and ethical infants."

The above is credited to General Omar Bradley, a great soldier and a splendid thinker. The thought he expressed in the sentence quoted above is apparently in line with that which caused that great and good American of early days, Ben Franklin, to rise to his feet one time and make a brave and magnificent speech. * * {.

Franklin was a man much of whose fame was built on his ability to think great thoughts in time of great need, backed by the courage to utter them. In the middle of June 1787, the Constitutional Convention had almost bogged down in the midst of its mighty deliberations. Confusion was general. So, rising to his feet on the morning of June 16, Ben Franklin addressed himself to George Washington, and this is what he said:

"Mr. President, the small progress we have made after four or five weeks' close attention and continual reasoning with each other is, methinks, melancholy proof of the imperfection of human understanding. In this situation of this assembly, trying as it were in the dark to find political truth, and scarce able to distinguish it when presented to us, how has it happened, Sir, that we have not thought of humbly applying to the Father of Lights to illuminate our understanding? {. * {.

"I have lived, Sir, a long time, and the longer I live the more convincing proofs f see of the truth that God governs in the affairs of men. And if a sparrow cannot fall to the ground without His notice, is it probable that an empire can arise without His aid? We have been assured, Sir, in the Sacred Writings, that ' . . except the Lord build the house, they labor in vain who build it.' **{<

'

"I firmly believe this; and I also believe that without His concurrent aid we shall succeed in this political building no

,ffiffi REDWOOD

MAII.ING ADDRESS: P.O. BOX 625o ARCATA, CAI.IFORNIA

TETEPHONE: VAndyk e 2-29 58

TELETYPE: ARC 27

lN SAN FRANCISCO: EXbrookT-6865. IONG BEACH: HEmlock 5-1197

y0u can

I gatn advantages

by dealing with members of WHOLESALE

We're neighbors, that's an advantage and it's a good place to start.

We have a clear understanding of your lumber needs.

Personal eontact with you stimulates more effoit by us.

You deal locally with us, not at long distanee.

Since we do the scouting, your buying costs are minimized.

You save your time when we work for you.

Should any differences arise, they can be adjusted in person.

We keep our customers advised of local trends.

We keep our mills advised of this area's requirements.

You can eheck on our reputation if you should wish, quickly, accurately and locally.

You have a pledge for efficient, ethical and reliable service when dealing with members of this association.

Members of the

Wholesale Lumbelmen'r Association of Southern C alifornia:

Baugh Bros. & Co.

Carl W. Baugh

Los Angeles

Pasadena

Fairhurst Lumber Co. of California

Long Beach

Far West Fir Sales Co.

Beverly Hills

Forest Products Sales Company (dba Clay Lumber Company)

Inglewood

Ed Fountain Lumber Co.

Los Angeles

Fremont Forest Products

Whittier

Gulf Pacffic Lumber Co.

Tarzana

Hexberg Lumber Sales, Inc.

Pasadena

Hobbs Wall Lumber Co.

San Marino

A. L. Hoover Co.

San Marino

Inland Lumber Company

Rialto

Andy ]ones Lumber Co.

Temple City

Herb Meier Lumber Company

Arcadia

James W. Newquist Company

Pasadena

Robert S. Osgood

Paciftc Fir Sales

Al Peirce Co.

Los Angeles

San Marino

Long Beach

jim Richardson Lumber Company

Santp Ana

Roy Forest Products Company

Van Nuys

Smith-Robbins Lumber Corp.

Los Angeles

Tacoma Lumber Sales, Inc.

Arcadia

Tarter, Webster & Johnson, Inc.

Los Angeles

Tarter, Webster & Johnson, Inc.

Van Nuys

Van Ide - Jordan Lumber Sales

Pasadena

Wholesale Forest Products Co.

Beverly Hills

Paul Wright Lumber Sales

North Hollywood

better than the builders of Babel; we shall be divided by our little, partial, local interests; our projects will be confounded and we ourselves shall become a reproach and a byword down to future ages. And, what is worse, mankind may hereafter, from this unfortunate circumstance, despair of establishing government by human wisdom, and leave it to chance, war, or conq*uesl

,.

"I beg leave to move: that hereafter prayers, imploring the assistance of heaven and its blessings on our deliberations, be held in this assembly every morning before we proceed to business."

The motion carried.

Seems like Ben tr'rant iin ti.U tTt mind something of the same thought that General Bradley had when he said that "we live in an age of nuclear giants and ethical infants." We accomplish mighty deeds; scientifically and physically we pierce the heavens and bring back discoveries that fairly shake the earth. But what have we accomplished ethically? Infants might be a good word.

Abraham Lincoln *"" f,o"rlrr"J ot tt " same thought that Franklin had in the speech just quoted. He was thoroughly saturated with the belief that when men depend solely upon their own strength and wisdom, they court destruction. He said that during the horror and travail of the long years of the Civil War, he went frequently to his knees "because there was nowhere else to go."

To seek leadership in the realms of science is a vital and wholly praiseworthy ambition. But Franklin and Lincoln suggested that we remember the Power that made the nuclear power in the first place. Why not, they asked, turn to the real Boss Man when the hauling gets heavy? And these were a couple of mighty fine men to take advice from.

Deolers' Inventories less in Mqrch

Retail business inventories of building materials and hardware dealers decreased by $30 million in March, the Office of Business Economics, U. S. Department of Commerce, discloses. The March figure of $2.31 billion compares to a February total of $2.34 billion. January's figure was $2.35 billion and the figure for March 1959 was $2.28 billion.

BETTER IATE THAN NEVER (and too good not to prlnt) is this then-unavaltaote pnoro by

SCRLA Photographer Tom Barocio from the recent Southern California convention oi 1959-60 President C, Gilmore Ward and his charming wife, Mildred, of the Ward & Harrington retail yards headquartered in Santa Ana.

GiEClFIGIA-PACrFrc

Citizens Lumber Compony Holds 5o-Yeor Celebrotion For Three Yords; Contest Turns Up l9l0 Soles Slip

Citizens Lumber Company, with branch yards at Reedley and Selma and headquarters at Kingsburg, California, held a three-yard celebration on May 20 commemorating 50 years of doing business at the same old "stand." The unusual thre'e-yard celebration was coordinated through the company's Kingsburg headquarters and it was estimated that some 2,000 to 3,000 friends and customers of the SO-year old firm took part in the celebration.

Among the many prizes given away was a prize for the oldest sales slip. It was won by a man who apparently doesn't believe in throwing anything away. The date on his sales tag? December 31, 1910!

o Douglas Fir White Fir Inland Fir and Larch

Western Hemlock

Ponderosa Pine

Sugar Pine

Engelmann Spruce

Western White Spruce

Sitka Spruce

Port Orford Cedar

Western Red Cedar

Cedar

Citizens Lumber at Kingsburg (Kingsburg's only 50year-old business, 'incidentally) is managed by partner Milford Johnson, who holds a 40-year record with the firm. The Selma operation is managed by another partner, Merle Shantz, and the Reedley branch is managed by partner Charles Schaffer, Jr. A fourth partner, Charles Schaffer, Sr., is only partially active in the firm at this time.

Georgio-Pocific Acquires Timber Formerly in Ben Gheney Holdings

Portland, Ore.Georgia-Pacific Corp., through its wholly owned subsidiary, Coos Bay Timber Co., has purchased a large southwestern Oregon timber tract formerly owned by Timber Conservation Co., of Coos Bay, a company headed by Ben B. Cheney, Tacoma lumberman. The transaction was estimated to include nearlv 13.000 acres valued as high as $10 million. The timberiand'was purchased from Carroll M. Shanks, president of Prudential Insurance Co. of America and a Georgia-Pacific director, who had himself just acquired the land from the Cheney firm. Mr. Cheney trad siid earlier this month that hii company was disposing of its holdings.

Prudential Insurance has played a large part in recent financing of G-P expansions. It bought $26,250,000 of timberland from Booth-Kelley Lumber Co. at Springfield, Ore., last year after Booth-Kelley had been purchased and become a subsidiary of Georgia-Pacific. Prudential entered into an agreement with G-P providing for management and logging of this timberland and for selling logs to it. A recent Prudential notice to Georgia-Pacific stockholders said the insurance firm expects to make loans aggregating $1,807,500 in 1960 to the G-P warehouses in nine states.

Woyne C. Ervine Plqces Ponel Sqws In Mony More Gqlifornio Yqrds

Wayne C. Ervine, Dealer-Service, Bennett 2-Way Panel Saw, Atasacadero, Calif., has made several more installations of the popular product in California yards. The latest include Diamond National Corp., Ukiah (the company's 31st unit purchase) ; Speckert Lumber Co., Marysville; Blair Bros. Lumber Co., Placerville; Ilarter's, North Hollywood; Conejo Lumber Co., Thousand Oaks, a new retail yard just s(arted; California Panel & Veneer Co., Los Angeles (its second unit) ; Harris Lumber Co., Inglewood, and Western Lumber Co., National City (the firm's sixth purchase of the product).

Grofoot Mill Fire Gosls I OOG

Ukiah, Calif.-A fire which broke out in the log-cutting mill of the Crofoot Lumber Co. here, May 28, did an estimated $100,000 damage before the blaze was brought under control by ten units of fire-fighting equipment.

G-P

fir studs save money for builders make businessrepeal for you

Shipped steel strapped for mechanical unloadin'q. thipped in box cars or flat cars to your specification.

Center cuts of the finest old heart growth Douglas Fir produce studs with straight grain and fewer knots.

Straight grain studs mean less warping, produce truer wall surfaces for builders. G.P Fir Studs can be ordered pre-cut to any specified fractional length. Save on.thejob cutting. Standard sizes also available.

Builder enthusiasm for these top quality straight-grain studs virtually guarantees repeat oiders for you.

Sonto Gloro Volley snd Son Froncisco Hoo-Hoo Get-Together lo €oncot Five

Some 75 members of San Francisco Hoo-Hoo Club 9 and Sania Clara Valley Hoo-Hoo Club 170 participated in an annual Joint Get-Together at the Chez Yvonne in Mountain View, Aprll 21. Santa Clara Club President Herb Crawford and San Francisco's Ben Ward directed the action, which included a Concat following dirlner.

Although a few of the Kittens "strayed" following the banquet, quick action by John Prime and "Buck" Buckley collared five of the slower-moving cats and, of course, these were given the "full treatment" by a crack Degree Team headed up by Snark Mike Coonan and Visiting Ofrficer Hugh Pessner.

Supplied with a little "catnip," however, the five Kittens

came through the initiation with fur only slightly singed. Their faster cousins, the ones who escaped, were given fair warning that they would be "remembered" at the next Initiation.

The event officially got underway at 6:39 p.m. with a sponsored "happy hour," followed by the banquet at 7:39 p.m. and the Concat at9:09 p.m. The meeting was held in line with directives from the International Concatenated Order of Hoo-Hoo to increase memberships for the purpose of better supporting Hoo-Hoo International's Wood Promotional Committee.

Mqy | 960 Red Book Off the Press

The May 1960 issue of the Lumbermen's just off the press. It is the 157th issue of the Red Book is famous credit

and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, woodworking and allied industries of the United States. It lists and evaluates the manufacturers, wholesalers, retailers and quantity users of lumber and wood products of all kinds. The listings include credit ratings, business classifications, addresses and other facts of value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up to date by supplements that go out every Tuesday and Friday throughout the year. These Twice-A-Week Supplements contain hundreds of last-minute items of credit and sales information and provide a unique service that is available nowhere else.

The Red Book agency also compiles detailed analytical credit reports, and conducts a collection service for the handling of commercial claims.

The Red Book is published by the Lumbermen's Credit Association, Inc., 608 South Dearborn Street, Chicago 5, Ill. An Eastern Branch is maintained at 99 Wall Street, New York 5, N. Y.

Palo Alto Dealers Al Hill and John Tietjen with John Prime and Ben Ward Here you'll find Wayne Gorman, Dick Hogan, Jim Fraser, Roy Sjolund, Frank Billings, Louis Ehling, Gordon Taylor

Dealer Carl Travis, with Strable's 5o-year man, Ralph Bacon, and John Enright

THE TEST! THE TEST!-The crack Degree Team (top photo) included (seated) John Ptime, Herb crawford, Mike Coonan and "Buck" Buckley, and (standing) Fred Buckley, Bob Kilgore, Carl Travis, Meryl Tanner and Wendell Paquette. THE KITTENS (lower photoF what they could "catch" of them-were G-P's Brian Eggiman, CRA'S Sam Wylie; Fred 0liver ot van Arsdale-Harris, Harbor Plywood's John Thompson, Joe Marenco of White Bros.

Lou Ehling, "Bo" Shibley, Frank Billings, Bill Bonnell and Art Wall

S. F. Hoo-Hoo-Ettes Elect Officers crnd Concqt | 8 Kittens

DOUGLAS REDWOOD FIR PLYWOOD

o Studs, Boords

. Dimension Lumber

. Plonks, Timbers

. Roilrood Tles

o Industriol Guilings

slNcE,9l9

]ONG BEACH o Suite 604 Oceon Center Bldg. SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEI, CAUF. o P. O. Box 569

Glenwood 4-2310, TWX SR 64

EUREKA, CALlF. o (Genercl Oftice) 630 J. Sr.

Hlllside 3-7001, TWX EK 84

A big cast of _18 Kittens _was iniliated.bySan.Francisco Hoo-H-oo-Ette Club 3 on May 10 in the Capri of

Hoo-Hoo-lrtte J lvlay ru Laprl room or Sabella's restaurant. located down on San Francisco's famed Fisherman's Wharf. Altogether, some 50 Bay Area lumbergals took in the event-plus a few sly old "strays" from San Francisco Hoo-Hoo elub 9 who infiltrated the meeting.

It was a fine affair and Helen Ash was complimented on a job well done in lining up the record group of new.members. The meeting also-marked the conclusrgn o-f- a hig-hly successful club yeiar under the leadership of President Min-

the Lower Level1: Collier with Boss Bill Davis in discussion,

and Lucv LlDe:'4: Helen Fea.sall rvith Boss "H

1: Erika Lohgson end Yvonne Yates flank Mr. lill Hanly and Barbata Fitzwater; 3: Hac Colllns, avis in discussion. with Bunnle Bldwell In the l

Ash; 3: Tllo TretheweY' "Hex" Hexberg. And on r. Turkhelmer; 2: Gwen ns. Helen Ash and Dave

nie Wicklund of Union Lumber Company.

The meeting got underway at 5:29 p.m. with a few relaxers, with the dinner and Concat following in that order. Nominations for the club's new officers were also announced and unanimously approved as read.

Officers for the coming club year are:

President, Winnie Mentzer, James L. Hall Co.; 1st VicePresident, Julia McArthur, Dant & Warnock; 2nd VicePresident, Helen Ash, Geo,rgia-Pacific; 3rd Vice-President, Philippa T omanaco, O'Neill Lumber Co.; Secretary, Elva Mittlestadt, Harbor Lumber Co.; Treasurer, Ann McKay, Bonnell Lumber Co.; Initiation chairman, Bunnie Bidweil, Marinland Lumber Co.: Publicitv chairman. Shirlev Anderson, Mar-Mac Lumber Co., and Membeiship c-hairman, Helen Pearsall, Union Lumber Company.

The above officers were to be officially installed at the more recent meeting on June 14 at the Seven Hills restaurant in San Francisco.

Phone: (Sonoro) JEfierson 2-7141

(Tuolumne) WAlnut 8-421 3

TWX: SONORA ll&U

NR,IDA Directors Climqx Semi-Annuol Boqrd Meeting With Approvcl of Coopetutiye Notionql Ad Proglum

(Continued from Page 6) clared. "NAREB has urged that t\e agency modify its procedures so that individuals may hold such mortgages provided they are orginated, processed, closed and serviced by FllA-charted mortgages. Present regulations require that FHA-insured mortgages must be made and held by corporations capitalized at $100,000 or more and meeting other tr'HA requirements.

Mr. Nutter could not estimate how much money such a change in policy would bring lnto tjre mortgage market, but he saicl it would be very substantial.

Mr. Nutter congratulatod the NRLDA on the stanil it took on the matter of using grado-marked lurnber in houses tn the FIIA proEram, and sald ho hoped for contlnued cooperatlon botween the two essoclations.

The ffnal speaker on the Board of Directors program was Julian Zimmerman, commissioner of the Federal Housing Administration, who told the NRLDA representatives that he was often completely mystified by some of the housing legislation in-

troduced on Capitol Hill. In this instance, he was referring to the "Ilome F inancing Act of 1960," many features of which would greatly liberalize F-HA practices.

Mr. Zimmerman said that the bill would reduce F HA's income, and at the same time increase potential liability by generally increasing risks in many F HA programs. Quoting from a statement made earlier to the House Subcommittee on Housing, Mr. Zimmerman said:

"Keeping in mind also that FHA is under constant pressure to take more and more risks by more liberal credit policies, more liberal appraisal policies, and more liberal underwriting policies; I think the committee will well understand my firm belief that serious questions of soundness are here being raised,"

He then doparted from hls quotatlon and gold: "Is not thle sltuatlon of real concern to your lnilustry? Mr. Northup ls a great help to IIIA tn seeking sound houslng leglslatlon, but how about you and your Congtessman?"

He went on to urg'e more participation

by retail building materials dealers in legislative matters, especially those that have such a direct efrect on their businesses.

.TAKII.IIOME' PACKAGES

oF VISQUEEN tr'rl,M

Substantial advantages are expected for dealers in new "take-home" dispenser-type packages of Visqueen polyethylene film just introduced by Plastic Films, Visking Company, Division of Union Carbide Corporation, Chicago. The rolls, each 50 feet in length, will be available in widths ranging from 3 feet to 20 feet. Both black and natural films will be available in thicknesses of 4 and 6 mils.

(FINISIIIELD' IIARDWOOD PRODUCT AIVNOUNCED

Announced by the Fine Hardwoods Association is "Finishield," to be demonstrated at the National Association of Furniture Manufacturers' convention beginning August 27 in Chieago, Illinois. "Finishield" is a combination of two easily applied processes-either the new polyester or epoxy finishes resistant to abrasion and solvents. and a recently developed "Dri-Line" foil laminated directly beneeth the veneer.

More Western Whire Spruce Avoiloble To Colifornio M'orkets Through New Oregon-Pocific Timber Purchqse

Oregon-Pacific Lumber Company, Portland-based distributor of lumber and plywood throughout the United States, will be in position to expand its sales of Western White Spruce in California and other markets as a result of a major timber purchase in northern British Columbia.

Principals of the company recently bought some 175,000,000 feet of timber, largely Western White Spruce, and are now planning its long-term development. This species is already gaining greater acceptance and a stronger competitive status in many U. S. markets, according to Jack Saltzman, Oregon-Pacific president, and this purchase will provide a major source of controlled production through which the company can meet growing demands.

Ar lhc Moronltc tine growl, ro grow youi profilr. 3how thcrc populor ponclr to yout curlonGrs ond wolch thcn rcll ihcrn' idvcr. Nccd w. 36t/ mor.? ExcGpl to qdd thot you csn gcl lhc full ttorr/ cn mosonifc from your PGA mon.

Dirtrlbutcd by Prcilic Gement & [ggregules, Inc.

Wirh bulldlng mot riol ycrdr in princlpcl

Centrol ond Northcrn Gclifornio Giticr

Generol Oftces: 400 Alobomo St. Klondike 2-1616 Son Froncirco

fmportance of the transaction to the California market is underlined by the fact that Oregon-Pacific has a full-time sales office in Los Angeles under Ralph Cardwell, serving dealers throughout the Southland. The company has been successful in making the production of British Columbia mills available to California dealers. Qualities and species have proved highty acceptable, and Western White Spruce has become one of the better known materials in this trade.

Saltzman says he is currently planning for eventual harvesting of the newly acquired timber, which will require substantial operations for full development. The company's operations in British Columbia are assisted by a full-time office in Kamloops, manned by a staff of lumbeSmen who are thoroughly acquainted with Canadian production capabilities, and who are in constant touch with diverse operationS throughout British Columbia.

Claremont-A tentative tract map has been approved for development of Newcastle Homes, a77-lot subdivision by Armstrong & Son.

Newest thing

beneattr ttre surr.3

Eloard 'n batten all in one!

SU N LINE SIDING

Now you can offer your customers a brand-new siding treatment. Sunline is Masonite's new, vertically accented panel with integral ribs spaced every 8". Sunline goes up in handy 4' x8' tn 4' x 16' panels, with edges lapped for true, smooth fitting-no waste, no cutting. Howhandsome newSunline looks as the smooth, rounded ribs catch the play of sun and shadow. How lasting, too! Like all Masonite@ hardboard sidings, Sunline is virtually dent-proof won't split, splinter or check...holds paint better and longer.

See your wholesaler or Masonite sahsman for Sunline and other popular Masonite sidings. Or write Masonite Corporation, Dept. CLM-6-15, 111 Sutter Street, San Francisco 4, Calif.

S[ow your cuaroman Sonlinc and lhoro othor pqulor liotuito ddfuryrs:

Cqliforniq Redwood Associotion Fires Heqvy Ammunition ot Wholesole Conferences to llove Lumber Through Retoil Yords

The figures are in from the "first-time" Redwood Wholesale Conferences staged by the California Redwood Association for its member mills to tell wholesalers about the qualities of CRA-Certified redwood and what is being done to help them move more redwood lumber through the retail yards. Here they are:

Dallas, Texas (April 29) : 94 wholesalers from 12 states; Rockford, Illinois (May 9): 183 wholesalers from 11 states and one province of Canada; Columbus, Ohio (May 13) : 180 wholesalers from 17 states, District of Columbia, and two provinces of Canada. Grand Total: 477 wholesalers from 31 different states, District of Columbia, and three provinces of Canada.

Also participating were 50 executives and sales representatives of CRA member mills-including three members of the CRA board of directors (Howard A. Libbey, Pres. of Arcata Redwood Company and Immediate Past-Pres. of CRA; Russell Ells, Pres. of Willits Redwood Products Co. and a former Pres. of CRA; Thomas P. Geoghegan, VicePres. for Redwood Operations of The Pacific Coast Company) and members of CRA's important Promotion com-

mittee, which is made up of the sales managers of the member mills.

In addition to representing the Promotion committee as its chairman at all three meetings, Leo B. Hulett, mayor of Willits, presented young redwood trees to the mayors of Dallas, Rockford, and Columbus.

The dramatic one-day program, using wide-screen color slides, moving pictures, tape recordings, shadow screen, and twin narrators, was created by Douglas George of Hollywood under the direction of Charles L. Schafer of San Francisco for the California Redwood Association. Displays of redwood in use, and'CRA's literature, publicity and advertising material were created by John Matthias of Pasadena and Ernest Born, FAIA, of San Francisco. A new Promotion Aids Kits, a correspondence course on "Lumber Technology for the Salesman," and a set of colored slides, "Redwood Inside and Out," by Douglas George, were offered at the meetings.

The sales meetings were launched in Dallas by the California Redwood Association at the Statler Hilton's Junior Ballroom. Theme of the conference: "New Dimensions in Sales."

Philip T. Farnsworth, executive vice-president of the California Redwood Association, said in his introductory remarks, "Redwood is a pretty good producer for the wholesale firms that handle it. In terms of dollars earned per thousand feet handled, it's well above average among softwoods. It also represents a profitable sale for the retailer. As producers, we'd like to see redwood not only stay in this preferred earnings positions for you-we'd like to see it even more profitable. More earnings for you mean, more earnings for us."

Refoil lumber ycrds oll over the U. S. ond Conodo ore using the Bennelt 2-Woy Ponel Sow fo give quick, occurole, cut-tcaize rervicHto prcfit

ACCURACY{I ca'3 qF aonri.tcntly rquqF. Vcrti(ol qnd hori:oriol lcolc: qre ottochqd for $lcGtive cufa

a SAFEIY<ochlncbfol' pruf. Conplctcly rfe ior uarkilled hclp. tlPs on cRo55 cuTS without rcnoving ponel

ONEIAANOPEMTIONona mn @n .G5 cuf d rlp o 4'x I 2'ponel quid<er lhdn lwo mon con cn d foblo w

Farnsworth went on to say that the member mills of the California Redwood Associaiion have been carrying on an effective advertising and promotion program for a long time . "more consistent and more effective than the program of any other lumber group. The Redwood Association is currently spending just under a million promotion and advertising dollars per year-and it is being joined by substantial campaigns of other species, and by the National Wood Promotion Program.

"Now I suppose," continued Farnsworth, "that some of the people in the lumber business might be foolish enough to feel that,,with all these hundreds of thousands, or millions of dollars-worth of advertising, literature, field work. promotional aids and so on, busily shaking the tree, that all they have to do is to sit under it and let the plums fall in their laps. Nothing could be farther from the truth !"

The facts of life today are that the sheltered world of lumber selling fell apart in 1955 and will never return, he added. There is no field of lumber usage that is not under active attack by fiber products, synthetic products, or metal products-one or all three.

"Their competition will be neither fitful nor amateurish. They will do a precise, workmanlike, merciless job of stepping into the markets for lumber-the markets for redwood. And, as of today,. we are no match for them in either experience or organization. The only advantages we hold are (1) our historical position in the building market, (2) the established habits of various building skills and trade fac-

o name IhaI has meanl

Sincere Service in lumber since 1914...

WEN D tI N G- NATHAI{ COIIIPANY

tors, and (3) perhaps the fact that we have gotten scared in time to do something about it," Farnsworth continued.

"ff we as lumbermen-and more particularly-if we as redwood lumbermen are going to meet this competition and maintain our position in the various markets we have enjoyed in the past, we are going to have to accelerate the rate of change in thinking from the old order (mill ordertaking) to the new competitive selling situation. Please notice that I did not say that we are going to change the direction of our thinking or the direction of our progress. The changes we have made in the past few years are generally in the right direction. No other lumber group can match the splendid set-up which the redwood people have made in their promotional or advertising activities. We are the envy of the whole lumber industry."

The morning presentation, through the medium of slides, sound, narration, shadow screen and standing exhibits was

concentrated on pointing up the basic qualities of CRACertified California redwood upon which to build a sound sales program.

Keynote of the lunch session was a hard-hitting talk by Don Ross, field merchandising manager for Meredith Publications, on what the wholesaler can do to help the retailer make more sales.

Following the luncheon, a panel session of CRA membermill sales representatives discussed the ideas presented by Ross and those from the floor on such subjects as: training retailer sales people; best promotion techniques used in the past; counteracting claims for "substitute" materials ; working with specifiers and builders; and making use of displays and national advertising.

The afternoon presentation swung into dramatic widescreen visuals with full use of the twenty-foot wide screen (Continued onPage 521

Artesio Door Co. Hosts 3OO to Show New Building

\lore tl.rau 300 friends. cust()nrers, srrppliers and jrrst plain fanrilr- :Lttenrlcrl tlre ()pcn llorrse, I.-ridar., Xlai. (r, u'herr cxrcutivcs of thr -\rtcii:r I)oor Conr1,:rrri.. -\rti'sia. Califorrri:1, forrrr:rll_r' olrt'rrcrl tlrc neu' oflict btril,lirrq r..c.ntlv corrrlrlctr<l to lrorrsc tlrt,litlrrritristrativt,, l)r(,(llleti',rr:Lnrl slrlts stall'. of tliis Irogrt'ssivt' Sontlrt.rn (.:Llifor-rri:L rcnurrrrrf:rc tttring c()nc(,rlt. It n:Ls tr g()rg(,()us cllt,r' to ollt'rr strclr :L lt:rrr<1sorrrc ltrrilrlirrg trrrrl tlrc gir'ls oi tlrt'org:urization \\'(,r('ltc:rrrti, f ttllt' gr,,orrre <l ior tlris sIccial ot.r.:rsiorr, rlo.irrg' rL n orr<lt'rfrrl jolt:rs lro:tcsscs rlrrring tlrt':rilr,rrroorr iLrrrl r.r'r'rrirrg;Lt tlrc cocl<t:ril Plrrt,r- it'lLtLrrirrg tlte g:Ll;r t'r'rrrt.

'l-he otlice flrcilitv is ultra-nrorlerrr ir everv rlctail. l-hc l,t'ir:t1. ,,fit','- iLl't' riottc irr r;ttit t t()r)r: itt rlLri,,tt. :lrt'Cit': ui n all sttrf:tcirrg. 'l'hc frrll,r' :rutorrriLtic bookkeepirru roorn i: tltc latcst rles'ierr b,r' I l)' \1. -\rrtonrittiort is tlte u ortl lLt -\ l)CO 'irr rvt'r-r' rlcPiLrtrncrrt, irrclrrrlirrg tlrc P1:rrrt :rrrrl olhct'. I:r cr-r' roorr irr tltt' ltuilrlirrg {c:ttrrrcs tlte prorlucts tltc llrrn rn:urrrf:rcturt's for rlistributiorr tlrrorrglrout llrt (':rliIorni:r:rrr<l tlrt' \\ cstt'rrr sttrt(,s.

\\'itlr tlrc t'orrrlrlt'tiorr oi tlrc br:rrt<l-ttcrv ltuil<1irra'. -\rtcsi:L l)oor ('orrryr:rrr-r' ctirlrr:Ltcs its str':Lrlr' 1)r()grcss rlrrrirg tht' p:rst 10 _\'(':rrs. \\'itlr :L stlrrt oI orrc n:trcltorrsr, :rrrrl lL srrurll

Left to Right: Hcsts Andy Vasquez, Pepe Gomez, Pete Toraya and Manny Toraya.

Bookkeeper Evelyn

lvlanny Toraya and Andy Vasquez at otfice duties

Andy Vasquer extends

Ma(y Iotaya hosts group of dealers

welcome lo Artesia's friends

Bob Wells of T,W&J was among the well-wishers

Mickey Halbersma, Bennie and Helen Osborne

and Production man Pepe Gomez Penny awaiting the guests

s?RONGHOID ond SCREW-Tlrt Nollg hqve revolulionized construction melhod3. Scientificolly engineered threods "lock" with the wood fibres. Noils hold righr, permanenlly; odd slrenglh, cut repoarJ ond mointenonce, sove money.

Sell thfneils theu're esking for

SIRONGHOI,D Drywoll Ncils vi*uolly eliminote nqil "popping" thol ruins beoutiful drywoll. Engineered in cooperotion wiih leqding qpplicotors. Meel stondords of Gypsum Aiiociotion ond FHA.

SCREW-tllE Flooring Noils loy longuo-ond.groove fl006 to JtoI smooth, fight, squeok.free-to stond up undet heoviesl lroftic. Hordened deel; drive tost, minimize iplifiing, hold tight for the life of lhe floor.

Your cuslomers know STRONGHOLD@ Annulor Threod ond SCREW-TITE@ Spirol Threod Noils-the noils lhot hove revolulionized construclion rnefhods. They moke tight fostenings thot stoy tight. They moke struclures stronger, permil improved noiling techniques, virtuolly eliminole loosening nqils ond "popping" noil heods-cul repoir ond moinlenonce costs to lifile or nothing. They sove time, lobor, money. Bocked by reseorch ond scienlific loborolory iestingond by o conlinuing progrom of odvertising ond promolion to help you sell.

All Types Avoiloble in DI'TINCTIVE BIU:.AND.RID l-Pound & S-Pound BOXES

a

Eqry-to-idenlify boxes ore procticolly "relf:elling" when dis. ploycd on your shelver or or counlo.!. Informotive lobcl. ing moker choice of rize ond type soiy for customer. Eosy lo rlock, hondy to hondle; no wcighing or wropping.

SIRONGHOID Undcrloy ltoo: Nollr {ostcn underloyment to rtoy imooth, tight, squwk-free. Won't work up fo moke holes or "bumps" in linoleum. tr'le or woll-to-woll corpeting.

IN ALU'WNUM they're DRIUE. RITE' /eur<t* /e///aA

SIRONGHOID ond SCREW-lllE Roofing Nallr qssure permoncnt fortcning for ospholr shingles. Golvonizcd or qluminum. Also with Neoprene woshers ofiqched for sheet metol roofing or siding.

"Mode Stifrer to Drivc Bcttcr" Mode ftom o speciol Alvninun Alloy, Avoiloble in o wide voriely ol sizes ond lypes, lor oll opplicolions; in bulk corlons, oad in didinctive red-blue-ondoluminvm seoled boxes by counl. fhey "sell themselves" hom your shelves

'Du,u &ilp a/l/oil...ldolil &ilr, aScw!

Made only by ,,,li,i,]#,,i,l'@i||ndependenrrroiiriioc|ringGompony

-the originof ""'lliiffiiig*"

sCR:W-llfE llosonry Noils-berr noil yct devi:ed for fo:tcning to brick, cencnl, concrele, mortor qnd dmilqr hord moferiol:. Hordgned stel; lnurled. Srqndord or heovy dury.

Pioneer Devetopi:rs and Largest Manufacluters of rhreaded Naits BRIDGE\^,ATER. MASSACHUSETTS

Insist on STRONGHOTD tlNE Noils by ndmeond don'l occepl subslitules. Wrile us for somples, helpful informotion qnd nomes of distribulors who stock them in i'our oreq.

ilECD CEilEilt til e ilARRY?

ofifice, the firm has grown at the five-acre plant where they now occupy eight warehouses, manufacturing and distributing in excess of 40,000 units per week.

Artesia Door Co. designs and manufactures every type of door that can be used in residential or industrial buildings in its trade area, including special steel doors for special uses. They produce a full line of all varieties for every purpose.

It was just a little more than 10 years ago that Manuel Toraya and his group established the Artesia Door Co. Joseph (Pepe) Gomez is the production genius, assisted by Pete Toraya in the plant and transportation of finished products. Andy Vasquez is in charge of procurement and sales. and Manny handles administration, finance and expansron.

ft was his idea to establish the subsidiary, when additional property rvas acquired, whereby the remanufacturing concern is now also in the business of raising calves

for breeding and marketing purposes. It is a perpetual feeding operation of raising livestock from the age of two weeks to four months. This is also a thorough study in complete automation as the calves are taken from their mothers at birth and, through scientific feeding, are ready for sale in four months. This is but another example of the business acumen and good judgment applied by these alert business executrves.

The girls of the Artesia Door family all hold important posts in the business. Mary Toraya is the pricing expert of the firm, Mickey Halbersma is the all-important payroll clerk, Mayco Smith handles the shipping details, Helen Osborne is the affable receptionist, Evelyn is the bookkeeper, and Bennie is on a good long vacation in Europe.

"\Me just couldn't get along without the women in our big family organization," said Manny, "because they know the business from the ground up and it was they who de-

(Continued on Page 63)

Roy Stanton, Sr. and I)ee Essley, prominent Club 2 Hoo-Hoo, missed the May 20 meeting of the L. A. club in favor of a little private relaxation at Palm Springs with their wives and golf irons,

Bob Curran. one of the owners of Bakersfield Sandstone Brick Co., and his wife are on a 6-week vacation in the South Pacific, with Tahiti and Australia sharing top-bill- ing on their itinerary. The Valley couple are due home around the first of July.

Blll Kllkenny, former southern California manager for the Hyster Co., and his wife will spend a vacation touring Europe before he assumes his new position with the company in Danville, Ill.

Jfun IIaU, .Ir. flew east recently to supervise completion of a big new stadium job he supplied for Indiana University. The James L, Hall Co., San F rancisco, is becoming nationally known as specialists in the field of stadium seating featuring its Port Orford and Alaska (Yellow) cedar products.

Ilerb Golsenheynor, pioneer southern California dry-kiln operator, has returned to the business following a 2-year rest in the desert countly. He may again be found at the Downey Kiln Drying & MiUing Co.

Peerless Lumber's Gran Gelsert made a buying trip up the Redwood highway the week of May 23.

itroe lVllltams, veteran Southland hardwoodsmalr, is back in circulation as vicepresident of the Island Timber Co., Los Angeles importing firm.

.Ilm Chtpman, of North American Ply- wood Corp., has moved his San F rancisco headquarterg to 590 Townsend.

'Miss Civic Pride'of S.F.

pnooooo/o

ilerry Essley spent the last week of May visiting the mill at Garberville for D. C. Essley & Son, Los Angeles. Going along for the ride were Ray Porson of Person Bros., Claremont, amd Ifenry M. Mansfield of California Materials Co., Long Beach.

Twin Harbor's itrlm Fraser, wife Barbara and the E'raser family are currently "counting-down" and ready to blast ofr for a few weeks' vacation in Hawaii.

Ilarvey KoIl ls "traveling like crazy" to keep up with his work as Supreme Custocatian of the Hoo-Hoo 9. Recently returned from the Hawaiian Islands. where he re-

activated the Honolulu Hoo-Hoo, he off immediately to San Francisco

points north. This month he's ofr to the Midwest.

ilohn Osgood made a sales saJari to the East and Midwest the early part of June for the Robert S. Osgood Co., Los Angeles.

Bob Gavotto, son of Mory aard Carl Gavotto of the San Diego lumber family, graduated June 6 from Villanova University. His mother and brother Dick took a Jet flight East to attend the important event.

Dr. Hasen Canakcloglu, forestry faculty a.ssistant at the University of fstanbul, Turkey, arrived in Sacramento, June 13, to study the organization of the California Division of F orestry. He will be escorted to southern California June 15 by Deputy State Forester E. H. Bertsch to study the field organization operations for two weeks. Dr. Canakcioglu spent three weeks last Spring at the D. F'. Training Center at

Evor wieh you were a unit of 2x4's? Meet prett5r '.lVIIss Clvlc Prldo" of San Franclsco, who palil a, most welcome (natch) vlstt to Whlte Lumber Company, 150O Norioga St., San Franclsco, durlng the recent Chamber of Commerce "Cleam-Up Week" ca,mpatgn. Nevor has lumber received such treatrnent: stacldng, re-stacklng (?), dusting, rearranglng EVSRYONE heal a hand in thls project-the TVhtte .,boys," the yard gang, the clerks, the bookkeeper (who took this shot) even the customers (who probably forgot what they came lnto the open all-day Soturday operatlon for).

The vltal statietlcs? She,s Nancy Root, a senlor psychology student at UC, a na,tivo San Fhanclscan, and whose hobbles include swlmming; hlklng, huntlng and bowling. You say you want tho VIIAL staflstics? You moon like 38-22-56?

Oulslanding Eeryice For Wholesalers

Cor Unlooding Air DryingTollying Storoge

Plus-Prompt Quolity Kiln Drying

Offered by

t. A. DRV KI1X e, STORAGS, lilC.

4261 Sheilc 51., Los Angeles 23, Cqlif.

Dee Essley, Pres. ANgelus 3-6273

Ramona. The Turkish government is putting increasing emphasis on forestry work.

John Garilner and Betty Lowis are new employes of D. C. Essley & Son, Los Angeles, in the expansion prog:ram of the veteran wholesale lumber concern.

Doris Tona,n is the pretty new face on L. A. Lumber Row as "girl Friday" to Ed Difani, manrager of the hardwood division, at Tarter, Webster & Johnson. ilack Dollar flew east on Robert Dollar

Preliminary designs have been completed for a $2.S-million fashion center being planned for Las Vegas by Johnburr Co. of Los Angeles.

John Willioms, Supt.

Co. business the last May week. An airline enthusiast from way back, Jack midwifed the birth of the Dollar Company's South Pacific Airlines, now doing a booming business transporting passengers from Hawaii to Tahiti and return.

New Pickering Plywood l,lill Outpul of 5 Million Sq. Fl. Sheot{ring Monthly

Standard (Tuolumne County)-Tuolumne County will get nearly a million dollars a year payroll-shot-in-the-arm when Pickering Lumber Corp. opens its new plywood mill, according to an announcement by President F. F. Momyer.

Main product from the new mill will be white fir sheathing plywood, with production estimates aimed for approximately 5 million square feet per month.

This means that the well-managed timberlands of Pickering will provide a substantial portion of the necessary 25 to 30 million board feet of logs per year needed for the plywood production alone.

The new mill is a part of the continuing effort which Pickering, along with other California forest industries, is making toward better utilization of the products of the Tree Farm. Increasing demands for wood products resulting from increasing populations, Momyer^said, require as much of each tree as is possible through-sound forest manag'ement and far reaching research programs.

California produces t6o/o of. the nation's wood supply, and the Los Angeles metropolitan area is the largest single wood-consuming area in the world, Momyer said. Each individual in California consumes an average of 209 board feet of lumber and 435 pounds of paper each year.

Housed in an all-wood, three-acre building, the Pickering plywood mill will provide about 165 new jobs to the county, Momyer said. These new jobs have a further effect, according to Momyer. The 165 men employed by Pickering Lumber Corp., in the new mill, will contribute to the incomes of businesses which employ approximately 1,300 other Tuolumne county residents.

Construction of the mill has provided jobs for as many as 40 county residents during the past year. In a few instances. Momver said. technicians have been hired elsewhere in California and the West, but most work has been done by residents of Standard and nearby communities.

Direct mill shipments of West Coost lumber

PHONE-HOllywood 7 -l 127

WHAT THEY DID TO ''EAR.NEYI"

Dealer Earney J. Thompson of the Thompson Lumber Co., Oxnard, Calif., who just recently retired from his office on the Oxnard City Council, was presented a "joke ordinance" at a dinner the staff tendered him, also attended by retiring Mayor Carl Ward.

Reading the "Ordinance," you might guess that in times past Dealer Thompson always had a few "puns" to make when certain specifications or references were made to "non-lumber" items, or when condemnations were made, or when reference was made to "dry rot and/or termites" at the Council sessions.

The contents of the "Ordinance" below were the brainchild of the vivid imagination of Oxnard's fine city clerk, Ethel Dale. It follows:

oRDTNANCE NO. 37426581094526

AN ORDINANCE OF THE CITY OF' OXNARD PROHIBITING THE USE OF' CONCRETE BLOCK PRODUCTS IN THE CONSTRUCTION OF' ANY BUILDING, DWELLING, DOG HOUSE OR WALL PROTRUDING

MORE THAN ONE F'OOT ABOVE THE EARTH AND SPECIF'YING PENALTIES FOR VIOLATORS THERETO HENCEF'ORTH.

The City Council of the City of Oxnard does ordain as follows:

PARAGRAPH I. That pursuant to the Code of Honorable Pro'cedure the Qity Council does declare all concrete block operators to be loathsome fellows ensnared in the foul and sticky mud of their own avarice, and further declares all lumber yard operators to be noble lords rightfully basking in the accolades of a grateful citizenry.

PARAGRAPH 2. That therefore said City Council finds concrete block construction to be a blight on the civilization of an enlightened peoples, subject to attack by rock termites (the worst kind), conducive to prison pallor (an insidious disease with no known cure) and a lethal menace to wood termites (the best kind); that said Council further finds wood construction to be universally and abundantly dignifying to all peoples receiving its benefits, inseparable from the ladder of success, the platform of the people's party and the tree of life, and calculably profitable to the noble lords of the lumber yard.

PARAGRAPH 3, That said Council in recogrtition of facts herein stated does hereby prohibit further constmction using said offensive concrete blocks and that violators hereto shall be penalized by sufrering on the town pillory, one hour in the stocks (made from stately wood) for each concrete block used, and said violator shall endure the taunts of his peers until he mends his ways with wood.

ORDINANCE NO. 9742658L094526 was first read on the 32nd day of March, 1960, in the noble wooden Council Chambers of the heroic wooden City Hall and finally adopted on the 32nd day of April, 1960, by said Council sitting on their well-upholstered wooden seats, to become effective on the 32nd day of May, 1960, from the superior wooden floor of the noble wooden Council Chambers in the heroic wooden City Hall by an understanding and sympathetic wood-minded City Council!

Sigaed and Sealed by C. E. Davidson, Mayor

Attest: Ethel Dale, City Clerk

Upland-A 60-unit apartment project abutting the proposed Foothill-Euclid Shopping Center has been approved. Doyle Hill and Thomas Brooks of Anaheim are builders of the project.

BUItDrNff MATDRTATS HUAD0UARffiRS

For fhese Nqfionally advertised producfs:

o CEIOTEX COR"PORATION

Roofing - lnsulqtion - Exponsion Joint

o RYIOCK Aluminum

Sliding Windows qnd Doors

o MASGINITE COR,PORAilOf{

Preswood Ponels

.. PLYWAL! Prefinished Plywood poneling

o WOOD CONVERSION

Bqlsom Wool - NuWood

o MC}DER,NFOID DOON,S

. RICHKRAFI Poper cnd Polyethylene

o WOODTIFE. PAR . I*IPORTED NAIIS nnd WIRE

. OLYMPIC Stoins ond Vornishes

building materials ctl. inc.

WHOLESAlE DISTRTBUIORS

MAdison 7'5304

PROMPT DETIVERY IN tOS ANGETES-ORANGE-RIVERSIDE AND SAN BERNARDINO COUNTIES

Mqrch Sqles of Wholesqlers Above Februory, First-Gluorter Below 1959

March sales of lumber and construction materials merchant wholesalers were 8/o higher than February, but were ll/o below sales of March 1959. First-quarter sales were 1/o below sales a year ago, according to the Bureau of the Census.

Inventories of lumber and construction materials wholesalers at the end of March were up 2/o above their February level and were l4/o higher than a year ago.

First-quarter sales of all merchant wholesalers, amount= ing to $30.4 billion, were up 4% above sales in the first quarter of 1959. March sales, estimated at $10.7 billion, were 8/o higher than February sales and 3/o above sales a yeaf ago.

The March stock-sales reporting inventories in ratio for all merchant wholesalers conjunction with their sales was

1,30/o, down 10 points from February, but four points above the March 1959 ratio.

Inventories of all wholesalers at the end of March were u_nchanged from their February level but were 9/o higher than a year ago.

New Armsfrong Distributor in Ooklond

Andrew J. Armstrong, manager of the Charlotte district sales office of the Armstrong Cork Company's Building Products division, has been named to succeed Tohn A. Butler, Jr., as assistant manager of Lumber Dealer Sales. Butler resigned from the company on June 1 to form a new Armstrong wholesale distributorship-The Butler-Johnson Corporation-in Oakland, California. Rolston A. Johnson, manag'er of the Division's Dallas district sales office, is also leaving the company to become a partner in the new West Coast firm.

Wood Preserwers Appoinl Engineer

Ain't NOTHIN'Socred?

Pete Hohn, recently associated with Eureka Mill & Lumber Co. ln Oakland, stands ln front of the company's demollshed ofrco entrance, whlch was unoxpectedly transformed lnto a gerag'e on May 23 by a '58 Ford involved ln a, three-car furtersectlon accident lVhile they can joko about it now, the a,ccident could h&ve cost tho llves of three persons-Alma Butler, the firm's receptlonist, who ended up ptnned behinal her desk staring into the car's grllle; Lew Swlnehart, who tlodged to the right of the entra.nce just ln the ntck of tlme, and Manager Tony Taylor, who had just steppetl tnto hls private office ln the rear.

Apparently the driver of the car wa,s stunned in the accldent becauso tho Ford htt the butkllng full throttle, its rear wheels burnlng into the ofrce floor even after a bea,m stopped Its forward progress. Employes qutckly turned the tgnition off and extrlcatod Mrs. Butler, "all shook up" (and who wouldn't be?) but none the worso for wear, and sca,re. The temporary wall there was hastily erected out of lnventory- naturally-a,nd throwryr up for "protection."

The American Wood-Preservers Institute announces the appointment of Charles W. Loughridge (above) as its California District Eng'ineer. He is highly qualified to serve as the Institute's representative in the consulting and educational arm of the wood-preserving' industry. Previous experience in all phases of commercial and industrial construction over a ten-year period, as well as success in positions of management and public relations, has prepared him for carrying out the responsibilities of his new office. In order to effectively serve the construction industry, he has supplemented his formal education in the School of Civil Engtneering at the University of California by participating in key training positions.

The primary function of each A'W.-P.L district engineer is to cooperate with and to help people make the best use of pressure-treated forest products. As headquarters for inf ormation concerning all aspects of the proper use of treated lumber, poles, piling, and other wood products, such as glue-laminated beams and plywood, you may contact Mr. Loughridge, whose advice is available without obligation, at 861 West San Bruno Avenue, San Bruno, California; Telephone: JUno 9-4467.

Taking Leave Of the Census

Two women. who had lived together for many years, had quite a dispute as to which should be listed as head of the household. Each called separately to get a reading on this Point. Neither wanted to give in to the other. Answer: They were told they must settle it between them; if not they would be listed alphabetically and the first one would be recorded as the head.

One man wanted to know if the census taker would give him a receipt for all the information he furnished him. Answer: No.

Just coll United when you need rhor

Western Deolers Leod Woy in'Second Home' Ideos; , Boom Lumber, Plywood Sqles in Vqst New ftlqrket

The llon's share of tho exploding twohomo market wlll go to tho lumber dealer provltled he can recapture the inltlatlve thot ls stipptng away from hlrn ln many areas of the United States. The mass movemont of famllles toward owning two homes has causeal some new headaches-ffnanclng, avallability of lartd, speciallzed deslgn and bulding methods-but solutlons a,re avallablo.now to the lumber dealer who wlll 'brush away the cobwebs of tradltlon and look clearly at what ls happoning.

These were the concluslons of 14 lumbor doolers from a,ll over the U. S., many of them slready active !n the second-home ffold, and the edttors of 14 I'mber deoler trade magazlnes, who got together for a recent conference ln Tacoma, Wash.

The two-day meeting was sponsored by the Douglas Fir Plpvood Association to explore this new market and discover how best the lumber dealer can gain a toehold in it. The association also wanted to know if the lumber dealer was the logical ma^n to handle the bulk of this growing business and whether DFPA's promotional work, ' and the materials designed to push it along, are on the right track.

Flnanclng Avallable

Financing, the biggest dilemma most dealers face, is widely available. A vicepresident of a large Salt Lake City savings and loan said his establishment is even offering inducements to dealers to bring this business in. Another speaker, repreBenting a nationwide discount firm, said even more liberal terms and longer payment periods are available now through 3? offices. fn addition, figures were introduced that indicate banks can be persuaded to enter the second-home market on a big scale.

A number of ways are open to obtain land, which is becoming more scarce and higher-priced every day. "Packaged" developments of second homes may be the solution for some. Artificial lakes, U. S. Forest Service or Indian lands and land owneFship by the dealer will open the door for others.

Cabin design is another key to success. Preference will differ from area to area so far as appearance is concerned, but an easily panelized desigar is a, basic requirement for a major entry in the field.

Model Is Best Sales Aid

Merchandising and selling take many forrns, but some unique successes indicate that realtors can help move cabins when their sale is linked to land merchandising, and that going directly into the prospect's home works well. There was general agTee- ment that a model cabin is the best sales aid a dealer can have.

Although they felt DFPA should increase the number of "down-to-earth" plans it offers, the dealers agreed that the association's campaign is playing: an important role in expanding the general market, Some specific changes were suggested in D!'pA's point of sale material, but the basic campaigar and its expansion by the dealer through his own local advertising, was solidly endorsed.

A modet advertislng campalgn by DFpA ln a fow do-lt-yourself ma,gaztnos gave the first lndication of how tremendous the ln-

torest ln second homes would be, John D. Rltchle, DFPA dlrector of speclal products and advertlslng, told the conferenoo partlclpants.

"All we ofrered was ideas-no plans. We got 150,000 responses. And we proved to ourselves that this wasn't a seasonal interest. We got as many inquiries in December as we did in July," he said.

Words Farnlllnr Now

"Five years ag:o our managing director, W. E. Difrord, told us this was coming. He pointed out that there is more leisure time and the unions are trying for even more. There's more money, more retirement plans-more of everything that makes for leisure spending. l'irst, we were skeptical, His words sound pretty familiar, now."

Tho tnttlal response prompted the ffrst Saturday Evenlng Post campalgn, Rltchie adiloil. And although lnqulrles were not encouraged-there was no coupon to cllp and people who wrote had to send a, dlme +ach ad has drawn an &verage of 11,000 requests for catalogs and lnformatlon.

"These things encourag:ed us to go ahead with everything we have," Ritchie concluded. "We have only started and we feel that everything we have done so far is only part of what we will do in the total picture."

Donald A. Jaenicke of DI'PA's publicity department, who has been making a concentrated survey of the second-home market since late fall of 1959, called the trend a "sleeping giant."

Accordlng to the Natlona.I Assoclation of Ilome Bullders, he sald, e19 6llliel people already have leisure homos.

Jaenicke quoted a Ford Motor Co. executive as saying that in Michigan, Wisconsin

and parts of Minnesota, the second car's biggest competition is the second house.

"Without making any predictions, I'd like to show you the figures that prove to us we are only seeing the beginning of this thing," he added.

Jaenicke said there is no clear-cut income group that makes up the second-home market; many are being sold to lowermiddle income earners. And in the United States the number of people earning 94000 or more per year has leaped from 12 million to 36 million since 1950.

Another factor in the growing market is the baby boom. Nearly 4.5 million babies will be born this year, and their parents are building cabins to take the kids to the country for the weekend.

At the other end of the age scale, the population over 60 is 65Vo greater than it was in 1940; this is the enormous retirement market.

And since 1946 both leisure time and surfaced roads have doubled.

Buylng Is Analyzod

So, Jaenicke pointed out, there are more people with more money and more leisure time, and vacation areas are more accessible. Wliy are they buying cabins ?

"There seem to be about five basic reasons," Jaenicke said. It's a chance for people to get out of the rut. A vacation cabin gives people a chance to be creative. The cabins have retirement potential and, fourth, they offer,a good financial investment. And a second home has even more snob appeal than a second car.

"These are things you should know when you make your appeals to this market," he pointed out.

The cost of most existing cabins is in

Douglas Fir Plywood Association conference participants (left to rlght): Dealer David Glbson, Gibson Lumber Co., Albuquer. que, l{.M.; Callfo.nia Lumber Merchant Editor Reed ?orter, Lgs Angeles; Dealer Dungan Gibson, cibson Lumber Co., San Bernardino, Calif,, and Dealer Mike Symons, Halos & Symons, Sonora, Calif.

the $1500 to $3500 range, Jaenicke said, and the cabins consist usually of a shell that can be improved or enlarged later.

The key potnt in his survey, so far a"s the lumber dealers were concerned, ls tlpt 8O7" of the potential cabin bullders ho contacted plan to get their materials from dealers, Ja,enicke said.

I)ealers Lag Behind

The group contacted was a representative number of those who wrote DFPA for plans, for which a 25-cent charge was made. While 7oo/o of them said they planned to build their own cabins, Jaenicke pointed out that those surveyed all had requested plans and apparently were do-it-yourself minded.

A not-so-welcome discovery, from the dealers' polnt'of view, was that in nearly every area, builtlers, prefabricators and contractors were far ahead in developing this market.

No matter who he is. however. the man who is selling cabins usually has flve elements to his program, Jaenicke said.

"The number one thing' is a simple, economical design. The second is to have some kind of a model eabin. A scale model is good, but a full-size cabin is better.

"The thlrd thlng ls some kind of brochure, coupled with newspaper advertislng. You have to tell people about your product.

"The fourth is a facility to pre-cut a cabin package, whether the seller is going to erect the cabin or not. Panelization still seems to be the key to success in many areas of this market.

Good Buslness for Lender

"Finally, comes adequate financing. People almost never can pay cash, in a mass market. They want to know how much a month."

The short-term, high-rate lender is a dealer's best bet to finance cabins. Robert Murray, vice-president of Prudential Federal Savings and Iran of Salt Lake City, said his organization is so enthusiastic about this market that it ofrers the dealer a one percent discount as an inducement to him to broaden his promotion.

F inding this money may take persistence, Murray said, but he feels it is available to virtually every dealer.

"Private loan companies simply can't afford the long terms of these transactions," he said, "and their rates are pretty high. Big discounters such as A.B.C. and C.LT. can do a lot for you, and banks can be

The D.F.P.A. has been push- ing hard the "SecondHome" idea at the lumber dealer conventions, too. This scene was at the recent April convention of the SCRLA in Los Angeles. In front of the attractive Leisure-Home display board, the two DFPA representa. tives give the message personally to an eager dealer pr0specr.

In addition, the DFPA's Don Jaenicke addressed the LMA convention at Yosemite educated. They have lots of experience with home improvement Ioan plans.

Limitetl to Home Owners

"Savings and loan associations are coming into this market more and more now. It's a very attractive area, from their

with no down payment for a period of five years. Payments are $78 a month for this maximum amount."

Murray said his firm deals only with homeowners and usually makes the Ioan on the equity the borrower has in his primary home. Resort builders, however, can take advantage of FHA Title One provisions. he said. to borrow for cabin construction.

'lThese are high-yield loans and they are large deals; they're a lot better than the typical $175 business most of us get. They are a lot shorter in term than mortgage loans,r so they provide liquidity; we can turn our money over faster.

"And one of the best things about them is that the dealer handles the paper work. We can have a girl take six applications over the phone from dealers in the time it would take to get one application in the office. We phone for the credit check and we can tell the dealer yes or no in one day, usually."

Machinery fs Ava,llable

Murray pointed out that dealers may have to do selling jobs on their local lending agencies before money will become available, and that many mortgage lenders simply won't enter the field because they have their hands full just providing conventioiial money.

standpoint. Although the law is a bit hazy, we operate under a provision of the National Housing Act that has been interpreted to allow us to make loails of 93500

Francis W. Brown, editor of Western Building, said a recent survey shows that the number of banks in the 13 western states willing: to ofrer 5-year loans has jumped from 78/o of the total to 98Vo in two years. He said this indicates the rnachinery is there to be used.

Money in larger amounts is available speciflcally for the second home market through the 37 offices of -the nationwide Allied-Building Credits corporation, Duane Miner, Seattle manager, told .,the conference participants. He said a comprehensive progTam has been workedi out and is in operation in most ar6as now.rlt isp flexible setup, he pointed out,',4nd raa4y tdtal man-, agers will be willing' to adtrpt - itj to locaf needs. .3 ,.., {_trj , ,: .J

No Land. fte"t"lUuorr"'t

-

The maximum' ardbunt''A.B.C. wiU aitow is 95000, with 7 ye#slrto pag, l.ffi.b1rys; the mortgage-it makes nd.loans-and-lthe, land must be free ah'd cl6br: Ttrir,,loansYard not..necessarily predicated on thd value dfl the land so much as they are on the abilityr of the borrower to pay, Miner said, andj A.B.C. sets no restrictions on the type of:. land that may be used as sites. ,,. ,. ''

One illustration of this plan's flex.ibiHtf occurred in the description of the dibson ':* - " -- "

John D. Ritchie (left rear) chats with the assembled dealers and lumber tradepaper editors at the Tacoma conference. Surrounded by boards of DFPA sales stimuli and statistics, Advertising Director.Rjtchie also welcomed audience's ouestions. i '.

He astonished the crowd with the word .that oFPA a dve rt i s.i n'8 in national magazines to. that date had already aggregated 500,000 inquiries from"readers interested in Second-Home planning

Tacoma lumber dealer's typical newspaper Ad

Lumber Company operation in Albuquerque, N.M. Davld E. Gibson III, who attended the conference, said the local A.B.C. manager adapted the plan to give the customer six months in which to build his cabin, if he preferred to do it himself. The dealer was committed to go in and finish the job at the end of this period if the cabin wasn't completed.

Alan Hoelting, of Pope and Talbot's Seattle real-estate division, stressed the need for packaging in the second home fleld, and the need for the materials supplier, the realtor. the financier. the land owner and the contractor to join forces, particularly in areas where premium land is beginning to be scarce.

Developments Make Sense

Pope and Talbot is a pioneer northwest lumber firm that at one time owned virtually all the waterfront on Puget Sound. Hoelting's division acted chiefly as liquidating agent for logged-over land until recently, when the company beg:an to realize its sale of waterfront lots was leaving it with big blocks of landlocked property of little value.

Because of the high price of beach property--$150 a front foot in many cases-on Puget Sound, Hoelting sug:gests that developments with common recreational facilities, such as beaches, make more sense from every angle. They give the buyer more for his money, they utilize land that otherwise would be worthless, and they give small businesses a chance, through cooperative effort, to compete with the building giants that are entering this field.

Hoelting said the example he used to back up his argument, while local in character, could be applied to almost any region of the U.S.

"An individual who wants a summer place can do one of two things. The flrst one involves a lot of looking for a site. That means ferry rides and a lot of time. Then let's say he flnds land at 975 a foot - -he pays $7500 for his property.

Big Price Difference

"After that he flnds some guy with a bulldozer to clear it off. That's $500. when you get your access road in. Then you have to dig a well. That's $1000. A local contractor throws up a shack for 95000 and the subcontracting, what with getting an alcoholic electrician, runs another 91000. Throw in troubles with the building code, rain, zoning and so forth, and you've got

Two (or Three) Ilomes Neeiled

The double standard of living is golng strong, especia,lly in the West. The go:rl for most America,ns was once two chickens in every pot, then a, double garage, then two cars-now it is two homes.

Californians, particularly those in the Southland, are leading the race to get a little place in the country for weekend living, according to Robert M. Chamberlain, president of United Farm Agency. He clalms his firm sold "$40 million worth of 'llttle country places' last year," abottt 9O/" of them to city dwellers.

Not only that, but the coming advances in living standards might even seem to require three homes: one in the city or suburtrs, one in the desert for winter weekends. and a third for summer at the seashore or ln the mountalns.

$500 more, for a total of at least $15,500, and there's no dock or waterfront development.

"On the other hand, let's say he gets a brochure about a platted, 10-acre section with 300 feet of waterfront that's been made into a community beach for 20 sites. There's even a dock for boat mooring: and water skiing. They offer a nearly-finished cabin rvith full ownership of land and cabin, plus an equal share in the community waterfront, all for 99000.

"Here's horv it's done: The value of the land is the same. The developer pays $22,500 for the 300 feet, plus 94000 for the back acreage. Bringing in land-clearing equipment once instead of 20 times costs $5000. A deeper well, with bigger pumps, costs $6000, only six times as much as a well for one site. With Lu-Re-Co construction, you build 20 cabins in 10 styles for $4000 each. There's $80,000. We throw up a dock, clean up the waterfront, put in some picnic tables, tennis courts, badminton courts-with some miscellaneous costs, the total is $122,500. The average sales price is $9000, so you have 9180,000 gross reve-

Cooperatlon Is Necessary

"This can all vary, of course, but the idea is sound. And which one will our homeseeker buv?

"How we can get independent, diverse interests together to package second home deals is the problem."

Applying these principles to other parts of the country is not so difficult as it seems,

at first. GEORGE STRA\DBRIDGE, Banning, Calif., says his firm, Homestead Supplles, Inc., has sold thousands of cabins because it could "supply knowledge on how to help people" with leased government tracts. There is a great deal of land available for leasing in national forests, on the shores of federal reservoirs and on Indian reservations.

WELDON WALKER, president, WalkerKurth Lumber Company in llouston, Texas, has been working with a developer who created his own lake by damming up a stream on his property. The lots were sold individually and, as they have been paid for, the owners are erecting cabins.

Success With Realtors

David Gibson of Albuquerque has also worked out a successful operation built around realtors.

"They didn't have the financing to provide for the cabins, and we didn't have the land to provide for them, so we got together with six realtors. Part of our deal was that they would each buy a model cabin from us and have it erected on their

D. G. McQuilkin (standing) is interrupted by an interested dealer in the crowd as he explains some of the sales aids from the Mer. chandising department ot the DFPA in which he funct ion s.

The dealers and editors were not bashful in candid- ty telling the association how they believe some of the point-of-sale materials might be improved nor were thev reluctant to praise the DFPA for the wealth of valuable mer. chandis:ng helps it constantly turns out

property. We've put on meetings for the salesmen and provided them with literature. We pay a regular real-estate commission on the sale of the material, but not on erection costs. We're g'oing to expand the plan this summer."

Robert Rosenthal, 0f Crystal Lake, Ill., Lumber and Fuel Company, plans to develop a vacation subdivision, and Hugh Robertson's firm in Grand Forks, N.D., is building a number of cabins on one of two entire lakes it purchased.

Robertson operates an extremely successful cabin operation and one of his designs, following a DFPA plan, has been built in the yard and moved in completed form to the buyer's lot.

"We've had wonderful luck with this design," Robertson said. "From listening here, and from my own experience, I know some of the other designs aren't practical, however. Design is important, and easy construction is really important."

"There's another thing about design," 'Ar,;#

of glass. A lot of cabins are built for families that like to live in them all summer. The husband comes out just for the weekend, and the wife doesn't like living in a goldfish bowl in some remote area. There's no secure feeling behind that glass. And in the desert there's the problem of a lot of heat during the day and cold nights."

There seems to be agteement that a cabin design should be selected with the sales area in mind, and that too many present designs are "out in left field."

Sales appeals have to be adapted, in most areas, to the kind of market that is available. Theodore G. Monk, who operates a lumber yard in the Bronx, feels that he is in the best possible market; the center of the area where potential second home buyers live year-round.

Fred L. Dill, of Carmel, N.Y., about 50 miles from New York City, gets considerable business because he is located, on the other hand, in the same area as the building sites. Where Monk delivers up to 120 miles away, Dill is concerned with his immediate area only. Dill also gets much of the finishing business, where the prime seller has sold a shell.

Mike Symons, of Sonora, Ca,lif., in another vacation area, makes most of his contacts by mail to persons who have bought vacation property. He gets their names from the county court house.

"Doll llouse" Sales Ald

A sales aid developed by David Gibson bears mention:

He provides his customers with a cutout paper model of their cabin with the floor plan surrounded by the walls. A few cuts with a pair of scissors and the walls are folded up around the floor plan, then the roof, cut from another sheet, dropped on top.

"Each numbered panel is shown in place, so the do-it-yourself builder doesn't have to visualize anything. All he has to do is look at this model.

Variety of Packages

said DUNGAN GIBSON, of Gibson Lumber Compa,ny in San Bernard.ino, Calif. "Too many of these desigrs have big expanses

"Another thing we have worked. out," Glbson continued, "ls a variet5r of ways to deliver tho cabln. \ile'll dellver the package

Conference Conversation

(The following ls prrt ot transcr:pt mado trom a r8c. ord 0f proceodingr t.len during the Conterence spons0red ty tie Dooglrs Fir Plywood A3sociation tor 14 representa. tlve lumbe. dealeru and ths editois ot 14 lumDer dealer trade nagar:nesr)

IrlR. SIAS: The next step in this program is going to be that of asklng individual dealers to tell us a little bit about their own operations. 8ut there is time for a tew questions and comments.

cEoRcE SIRAWBnIDCE (Homeste.d Supplies, In5., Banning, Calitornia)3

The statement that the people made to you in your inquiry that 70% ot them planned on doing their own erection of thls unit-Well, we spent $80,000 setting up to sell kits to people. we sold two kits. We imnediately converted back to the erection. We found that the people don't have the time for the initial erection of the shell. They think they do. lryhether this information can be of use to anybody else or not, we don't know, but it was a costly lesson to us. I thought the do-it-yourself people were going to cut a path to our mousetrap.

MR. IAENICKE: I think that when a lot of people get down to actually signing the papers, the dealer says, "We will put this up for another $150" or $90 or whatever it is, and all he does is tack it on the end of the contract. They think, "Well, why not let him put it up and it wlll be finished in a week or so."

MR. SIASr At this point I think it is time for the DFPA people to back off and give some of the rest of you a chance to tell us and the other participants what you are doing in this field.

WELDoil wAt[En (lvalke]-Xurth Lumber Company, llous.ton. Teras): We are retail dealers in the strictest sense of the word. We do not do any building ourselves. We do handle

of panels, or we will erect the house. But we also havo a price fot putting ln the foundatlon and the floor, and letting the buyer do the rest. \ile've done the harde'st 'part and fintshlng ls easy for hlm. This ls very popular."

SeUing and merchandising took many forms among the dealers at the conference, but nearly every technique fell within those uncovered by the association's survey. The best offerings, however, appear to be complete cabins. These can be in panelized "kit" forms the buyer can erect himself, or the erection can be done at additional cost. In most cases, where flnancing is available, the comparatively small addition to the monthly payment is more than made up for by having a livable cabin immediately.

Cabh in One Da,y

"Our main sales pitch is that we can give people a cabin in one day, with our panelization system," Stan Beatty, of Fife, IVash., Builders Supply said.

"'We came to the rea,lization that without some kind of paneliza,tion our crews were going to be spending thelr summers in the mountains putting together what they should heve been putting together ln the lumber yard," David Glbson added.

Changes Suggested

Scme changes, in addition to new cabin designs, were sug:g'ested in the material produced by DFPA. More display material, in the form of banners, window posters, mobiles and the like, was requested, along with the more expensive, permanent showcases that feature lighted, moving illustrations.

The basic campaign itself, with all its elements, was endorsed by the conference participants, and the association said that it plans to reappraise the details of its offerings.

Ritchie defended the use of the term "second home," when used in the proper context, because "it gets you out of just the vacation fleld and into the retirement market. You're also talking about the home in the same way people say second caf, second refrigerator or television, or second bathroom."

Some Candid Comments by the Retail lumber Ilealers 0n the "leisure-Hone" Markets

some financing for contractors. We do probably 10 to 15% of our business in second homes, prima.ily through contractors.

There is a real potential tor second-home development

In our area, because we are near the Gulf, and we are near some real fine hill country where there have been dams developed and where there are llghts developed up in the inland part of the state.

STAII BEATTY (Flte Bullders Supply, Fite, Werhlngton)!

We have a small retail yard here. Around two y€ars ago, we started prefabbing small cabins, 16 by 20. We have Puget Sound and the lakes and the rivers around here, and plenty of potential customers. one of our big- gest problems is that we used to advertise no down pavment. Then we found out lots of these people will buy a $1,500 lot and pay $100 and the banks won't touch them. But we sold about 35 last year, and every tlme we ran an ad we got one or two; in fact, we had an ad in last night's paper. lt is getting better. We have it perfected now to where our labor cost is $35 to pre{ab a cabin- in a day. our millwork comes all pre-hung. All we are doing is making a few panels, cutting the roof trusses and so on. 0ur main sales pitch is a cabin in one day. We take it out at 7 in the morning and that night they are ready to move in.

MIKE SYM0NS (l{ales & Symons, Sonora, Califolnia):

We are in the basic lumber business. All we do is sell the conventional lumber, the plywood, door frames, every- thing knocked down, and then let tie people build it themselves. We have been supplying cahins since 1929. I have an entirely different operation then most of the other cabin dealers, and I will go into that a little more thoroughly later on.

DUllGAlt GlBSoll (,Gibson Lumier Company, Sai Bernardioo, Calitornia):

we have three locatlons in California that cater to San Bernardino, San Bernardino mountain areas, the Vlctorvllle and Apple Valley region, and the Palm Springs, Palm Desert and Indio region. We have a yard on the north end of San Bernardino which gets a lot 0f traffic golng by to the san Bernardino National Forest.

We do not pre-cut or prefab in californla. we me,chandise our lumbef through builders and through the do-ityourselfers.

There is around our area a fabulous number of homrg going up. A great many of them are being built by one concern.

We have a lot of people in our country who are spooky about large glass areas, particularly out in the desert, and so forth and so on. I think your plans are a little on cloud nine. I don't think they are very practical.

oavt0 GIBS0N (Gibson Lumber Company, Albuquerqu!, New l{erlco):

we are in a little bit of the position of Mr. Strawbridge over there, We used a DFPA design and we don't entirely regret it, but we are coming out with a much different verslon. We found that one of the problems concerned with all of your cabins, as Dungan mentioned, is that in many cases, particularly close to our area where the resorts and cabins are being built within a 50-mile radius of Albuquerque, that the wife will tale the children uD to the cabin for the week while the husband goes back to torvn, and they feel exposed with these tremendous glass areas. 0f course, they can put dtapes on it, but immediately you are talking about $400 to $500. Also, in the desert, you have the problem of a great deal of heat in the daytime, and then the coldness of the night. We have a retail lumber yard, we have never done any building before, other than remodeling, and when tlris

DFPA pronotion bringsyou new cusloners

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DFPA quolity keeps them coning bsch

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finance plan that A.B.C. announced came out, we thought that was the only thing that was holding up the secondhouse market in our area, and we iumped in with your plan. We sold 18 cabins and, strangely enough, after wait' ing all these years for a financing plan, two-thirds of the particular carrins we sold were for cash.

The real-estate agents in Albuquerque have bqen very active in the past year in selling vacation-area sites, and they wanted an eye-catching plan on their developments that would helD sell lots. A third of the cabins we ini , tially sold. particularly these of yours, were sold to real' estate agents. They couldn't qualify on this mortgage thing that A.B.C. has as firms, so they paid cash for them.

As a ,result of ou{ experience with your cabins, a second problem presented itself. The cabin didn't lend itself to panelization, and since we quickly came to the realiza' tion that without some sort of panelization our crews were going to be spending their summers in the moun' tains putting together what they should have been putting together in our lumber yard, we came up with a panelization system.

Our opening is next week, and we have tentatively sold 14 of th€ newer small cabins. we are able to sell about the same square footage as in your Cabin Number 6 tor about half the price with this panelization, and as a result the cost to the customer is about $29 a month, and we feel we can reach a real mass market with a $2o-a-month shell.iln. STRAWBnIDGE3 one point Mr. Gibson brought out, which -ls apropos, I believe, is that 60% of our business until recently has been cash, and we have had adequate financing right from virtually the beginning of our secondhome oDeration.

We have built between five and six thousand second homes aggregating around 7y2 miles.

We staited out rvith the small-tract program 5y2 or 6 years ago. our first cottages were $595, and 12 by 16. Now, this really doesn't qualify as much, and it was intended only to get the people their land. we are now going back over a goodly percentage of this and puttinc on additlonal rooms. ihe program has gradually changed from the $595, until now we are building a considerable number of 600 and 8oo square foot units. So this month, {or example, we will build 77. of which 12 will be completed, and I venture to say that about 75o/o ot out business is second' home, and about 25% is resident homes.

I am going to make the same comment that some of the othei gentlemen made about your plans. They are eye-catchinS, they create a lot of interest, but in our area, as Dungan Gibson has run into, we have a peculiarat best, you could call it peculiar, brilding and safety code. which precludes in some instances using these plans. Customers come in there all hot about that beau' tiful little cottage, and you have to say you are sorry but they won't le-t you build on these wooden-type things, that you have to build on concrete. lt is hard to change thelr mind without losing them. So, in our particular area, we have problems, and I think these are apropos to many other areas.

mn. DAYID GIBSoN: one point that came up with us, Ma. Miner, in erecting this panelized cabin we have: we are going to haye instances where people are going t0 want to build their own, and we have worked out an arrangement with A.B.C. where they will, in eff€ct, give the customer sir months in order to get that thing up, and we. as part of our contract with the customer, require ' that he get it up within that perlod or we are committed to go in and finish the construction for him. I notic€d you mentioned there that you preterred to have the dealer put it up. '

lttl. ltllllEi: I might say that in the 37 offices these programs are basic, but tbe discretion of the operation is up to the manager.

tn. SYI{OI|S: Sir, do you have any required arels that you go into; in other words, certain terrain l{ke F.H.A., or sonethlng like that?

*f,. l{illlER: No, sir, we do not. We go in the mountains, streams. or on the waterfront, lakes, any place.

MR. STRAWBRIDeE: lt misht be of interest that the loans are not predicated on land value, but they are only predicated on the ability to pay of the person bor' rowlng the money, at least that is the way we operate.

lln. SIAS: Mike Symons apparently has been carrying the matetlal costs for hls do-lt-yourself customers until they complete the cabin.

liR. siiloils3 what we have been doing in that situation: the people come in to us and buy their cabins. First. I was noticing one of the other comments made' that the cabins that we are discussing iere are little things. oul average cabin up there runs about between twelve and fifteen hundred square feet.

When we sell the materials, we give them 90 days of . free intefest and then we start charging them 6% a year, iust like a regular low bank loan, and we have never had to go to a financing company yet, because they pay rlght now, bingo. our terms are net 30 days. and, by golly, we get it.

tR. t{lllER: I might add that, In our program, if lanc is under lease for l5 years, we will finance a secono home on that particular piece of ground. At one of the Indian reservations we have one that is under constructlon at the present time. You can't purchase the land up there, but you can have a lease on it.

tln. SYI{0NS: You were talking about a sewer system, and I assume a septic tank is acceptable.

l{R. MlllER: Yes.

l{R. SIAS: Stan, you are lust the opposite of Mike Symons to some extent. You are dealing sometimes with hlsband-and-wife teams in perfectly ordinary jobs that have paid $50 down on a lakeside place here.

l{R.' EEATTY: All our customers are worklng people, where both parties are working, and all of our deals have been cash. We have never financed anything, once in a while we have carried $100 or $300 for 90 days for them. Wherc they pay $600 down and they have $200 ' to go. we will carry it ourselves.

liR. SIAS: I might mention that the kind of unit that stan Beatty here has concentrated on so far has been a very lot/r cost, simple structutal shell, low priced.

t{R. BEATTY: The lowest one is 9495 and the average one, I would say, is a.ound $700.

ttn. DAVID GlBSol& The biggest problem we find In

selling a low-cost cabin ls that the people that cabln appeals to in many cases have gone out in these various real-estate developments and bought a $1,000 lot and paid maybe four or five-hundred dollars down on it, plus their monthly pryments.one of the basic tequirements

A.B.C. has is thtt the lot be free and clear, and we are having a problem with people whose credit is actua!ly sood and whose intentions are to build a cabin, who don't have the five or six-hundred dollars down to free the lot. I don,t Ino.{ if there is any interim financing that any of you gentlemen have come up with. or have had the sam6 prd-blem or not, but it has postponed an aw'ul lot or our cabin sales.

MR. SIAS: We might talk to George Strawbridge, who faces this questlon of land from a totally different standpoi nt. 'iln.

STRAWBnIDGE: some people came into the comDanv about 6V2 veArs ago who had acquired a qovernment lmdll-tract lease. There were a couple of outfits bullding. Well, they were absolute shacks of 12 by 16 and they were getting something like $1,100 for them: cement slab. four walls. a roof. two windows and a door, and that ls it. Well. Mr. Robinson acts kind of {ast most of the tlme, and ."o he told these people, "whv, we will build that for $595. where do vou want it?" So, that was our introduction to buildins on the smalFtract lands that were made available through the Bureau of Land Management of the Departm-ent of lnterlor of the Unlted States rovernment. Now.-actuallv. our selling and so on has been more a knowledce of how to help the people with their government tract than anything else. At one time there wefe 35.OOo of these five-acie tracts in open lease In the San Bernardino-Riverside area. lt grew so fast that the lovernment lost comDlete control of it, and now it has iome to a screeching standstill. But lt showed what could he done if cheao |tnd is made available to the public. Thev iust take it llke a fish takes a lure.

Mn. SlAs: weldon Walker, from Houston. is working closely with a resort development outside of town, and I susDeit that he would concur with Mr. Hoelting In terms of 'selling buildlng materials or erecting units; is that right, Weldon?

I{R. WAtl(ER; We would' In a metropolitan area whcre the land is bousht up and where it ls so expensive. This outfit we do business with is also a builder of primarv homes. and on a poor-bov basis started thls proiect. which he called Lakevlei,v Club, last year, which Is 75 lots bullt around a lake, swimmlng pool.

lrln. SIAS: ls that an existing lake, or did he set out and mak€ a lake,.too?

tlR. WAtl(ER: He actuallv dammed uo a creek and made the lake. He ls selllng these lots out; ln fact, he now has them all, I believe with the exception of some l0 or 15, sold. Peoole, as they get their lots paid for, are beglnning to build.

l{R. SIAS: Dave Gibson, when he erect€d a to6"; 66hin in his yard, had a real estaie salesman. along with his own DebDle. In that cabln. Could you tell us, Dave, a llttle'blt'about how that worked, whether it was effectlve?

tlR. DAVID GlBS0ll: Yes, it was a nlce double-barreled oDeration. both for ourselves and the real'estate people.

As I misht have mentioned earlier, we have six goorl real-estati firms in Albuquerque who were Interested In ihe cabin sltes in the Albuquerque area. They dldn't iave the financing to provide for the cabins, and we diqn't have the land to Drovlde for them, so we 8ot toBether with the six oeople. And also, as I mav havc mentioned, we sold model cablns to each of the firms. That was one of the conditions of our particlDation with them. Thev. in turn. helDed us and are helping us to sell cabins. They recelve t sales commlssion, a regular real-estate commlssion. that way, and that way we find a good deal of Interest evldenced bv the people worling for the rpal' estate tirms. They have a chance to male a lot and also helo us sell our cablns, and In efrect we have some 25 or '30 real-estate agents who are trving to sell Glhson Lumher Company cabins in these varioos sites. We have orovided them wlth several sales meetings. and given their bovs various alternates that we have. we have provided them with brochrtre< and ouestionnaires, and we find that they are very effectlve salesmen.

ltlR. SIAS: I wo(ld like to ask Dave.Gihson from AIbu' oubrque now to give us some moae detail on what klnd .if cihi0 he is selling. Incidentally, Dave has told us that he ofiers a kit.

MR. DAVID GIBSoN! Thank vou. This, we sive to every DrosDect that comes in (indicating). lt iust shows a simple flooi olan and. with the alternates on it, a .ross-section. Thls is the one that we are reaiurins now. We also have this DFPA plan thing (indicating), which we ran and are running every once in a while in the Sundav supplement.

1{R. SIAS: This readsr "The Sportsman. Your prefabricated, budget oriced cabin for family fun. $1,995. No down pavment. Up to seven years to pay."

Un. DAVID GIBS0N: Thls is the new hrochure. which isn't printed yet, whlch we will use with this set of Dlans. We have reDresentation from six real estat€ agencies at the model cabins. We have two or them acro<s the street comoletelv turnished. The men will he {amiliar wlth the stori. and we have this brochure. which we feel is verv extensive. The back page is devoted to oue'tions and answers. We will be able to tell them our story and give them the price wiihout being technicallv in the construction business; that is, the reoresentatives don't neeessarily have to have any technical !nowledge, an.l lf thev gat a good lead, our peoDle will be on the nremices durini the four Sundavs we are going to show this. our credif manager. who has all the answers. and the contrrctor. who will actually put this up, will answer specific qitestlons. We have; and will have along with this. a little give-awav. we were at the NAHB this year, and I thlnk it was the Simoson people that gave awav a little pine tree. we thought that was a good gimmick, particularlv for a lumberman.

Conclrrently we are building model cabins at two central real-estate locations.

This is an ad we ran several months ago (indicating). The new cabin will be very similar to that; 22 miles trom Albuquerque. ttlR. SIAS: That particular cabin is one of those far'out things that we developed?

MR. DAVID Gl8Sol{: Yes, that's tight. We are going to have two of these built. We will have people from our vard at each of these places, and one from each of the ieal-estate places. So we will have, over a period of four weeks, approximately forty odd people that will be tied up during the four Sundays in a row, either at our yard, niodel cCbins. or out on the sites with the real'estate p"ifl?bnn..tion

with that, the A.B.c. people have volunteered to have several of their men out there, so we feel we have the whole package ready to present to people. .l may look awfully silly on this, but we are hoping to sell 40 of these in the first month.

Now, the basic cabin that you have the plans on there, sells financed, and that is including A.B.C.'s pack, as thev call it. for $1.995. lf the customer wants to pay cas'h for it,'we will give him a 10% discount. We will erect that kit for another $300, approximately, and that is the finance price on that. lt amounts to about $210, so that the conibination of the cabin, etc., plus the erection. would run around $31 a month. we think we are probably going to have to erect 70 to 75% of them. As a matter of fact, we have priced it, you will note, in an effort to have them let us erect them. We feel it is more satisfactory from our standpoint, and we don't have the exposure that we might have in the event people don't out uD the cabins and don't actually fill their part ol the-obliiation. The A.B.C. people, of course, would be lookins down our neck to set them completed. we have developed. however. a rather extensive instruction kit, we think, for the ieople in the event they do want to

erect them themselves.

Now. we think this is a rather novel method. My dau[hter makes doll houses bv takins these things and is a daushter makes by taking past-ing them together (indicating).. In an effort t0 .let pasfing (indicating). e Deorle visualize the sections, we have worx blari, which bv cuttinc alonE these lines is beorle the worked out this btari, wnlcn by cutting along is folded- up, bnd it gives them, I think, an excellent_idea. ot each of the pan6ls, which bre numbered, and we find it do it simDle. 0ur credit manager is a fine example. it simple. example. He put one of these up with his 14 year-old son in a day and i half across fiom the lumbei yard and, believe me, he doesn't know a two-by-four

doesn't two-by-four from a two'by-six.

l{R. SIAS: lf you can't see this, ha! has got his floor plan in the center.and wa Dlan center wall s€ ail four sides. lf this out D to form a shell. facing away 0n ll cur our, rney would iust fold up

kit for them. and we those people who insist on building their own we also have a semi-erected Drice where we wil

excellent idea of we find it does make s put what he has done, he and the wall sections his was cut out, they in. lt makes a nice little makes it very simple for we will charge uD to the wall

MR.'DAvlD Gtgsotl! Then the roof section fits right over it. and the floor section goes in. lt kii for them- and we think it make rir own cabins. we have a semi-erected Pl them $125.00 to go out and 8et Danels in olace. We feel that is them go get everything up Danels place. is probably the most dlfficult bart of the erection, particularly on a hillside site. irart th'e '

MR. BEATTY: How much do you have to pay the real estate guys?

MR. oAvlD GtSSOtl: Six per cent of the price of the materia s. They don't get anything on the erection labor. They get the o;ice of [he basic Lit. In other words, in this case our kit is S1.560 some odd dollars. Thev get 6% of that, or about $90 for the basic matter.

MR, BEATTY: How bi8 are the Panels?

iln. DAVID Cl8sot{: we use the old Lu'Re-co panel. At least it is based on that. lt is a four-by'eight panel with the continuous two-by-six header around it, and -double two-by-sixes to tie in. The floor panels are also four'by' eicht. and we are thinking seriously of making them twe bv:eiiht because of the extra weicht.

-MR-. SIAS: George Strawbridge, yours is probably pretty close to the largest, if not the largest, operation in terms of number of units sold in the past several years; would you give us a rundown on what lt is you are selling and how you go about it?

Md. SiRAWBRIDGE: our sales organization originally was set uD and we wotked strictly out of Banning. We cot sDoiled rotten because the people came and took lhem bway from us for about a year and a halfi we would rvrite coniracts for as far as we could go on without looking up, and maybe eight or 10 sales.waiting at^a.tlme, and wi tiive writtan as hany as 55 sales on a Saturday and Sunday.

ltn. SIAS: when you say "sales," do you mean a situa' tion where you go out and build the cabin on somebody's site?

tR. STnAWBRIoCE: Right; in other words, complete four walls. roof and floor, Gradually it has evolved, with comoetitioh and so on. to an extremely competitive busi' nesi. We stlll have our banking office, and we now have an operation at Yucca Valley, where we prefabricate these units: seven rnodels on display at all times seven days a webk. The model is of the completed home, that desert cabin which we were selling mostly as a completed house. Then. as time went on, it became necessary to set up facilitles in Los Angeles, because 80 to 9096 of our cus' tomers come from the metropolitan district. We have a list of Dersons who have acquired government tracts over the veirs and we contact them perlodically and advise them- they have so much time left in which to get theit imDrovements on the land or they will lose it'

Vou have to call the people in order to get them out to look at the models, and then many times you go bacf and close them in their homes.

Our advertising has been sadly unsatisfactory in the newspapers. So we keep uslng the models, using direct contact.

We had a model at the Pomona Fair this last year' which we had a drawing on, and {rom that I hope to develoo some sood solid leads a little later on. All of the dita is being compiled by Remington Rand now on key-punch cards.

trtR. SIASr What was this Fair where you displayed?

MR, STnAWBRIDGE: There was a County Fair at Pomona, California. we ended up with about 10,000 slips from that. We didn't sell a single unit from the Fair proper, but we have had several people that took our brochures that have come in since, or that have contacted others and have bought cottages.

I think it was worthwhile even if we iust broke even. Anything that gets your name in tront of the public comes (Continued on Page 44)

Deqlers, Editors See

based on a tightly administered, mutually supported system of industry-wide quality control to assure absolutely consistent performance of pl;rwood with DFPA grade trademarks.

2. The program is supported by 133 mills accounting: for close Io 90% of total output. Of some 16 mills expected to come into production during the balance of 1960, nearly all have indicated they will join DF'PA.

3. The program is backstopped by continuing and expanding research and engi- neering development providing new structural ideas,.new products, new finishes and new applications for plywood.

Starts at Foundatlon

4. DF PA's promotion program starts at the foundation with trade buyers, builders and key specifiers. Only after the market bases are fully covered does the advertising and promotion get into blanket consumer mediums.

point-of-sale material in every form from do-it-yourself plans to technical brochures. Much of this material is keyed to lumber dealers.

According to THOMAS C. SIAS, DF.PA publicity director and conference chairman, the meeting was organized to help the Dtr'PA assess the most effective means bv which the association can assist dealers iir exploiting this new market.

"We wanted a clear idea of what might be needed in advertising, merchandising, point-of-sale promotion and other areas by dealers who are already participating in the field and by those who are thinking about getting into it," Sias explained.

The first day's session of the recent Second-Home conference sponsored by the Doug:las Fir Plywood Association was devoted to giving the participants a close look at how the association's comprehen- sive scientific and promotional piograms work together to build expanding markets for plywood.

The session was devoted to a close Iook at DF PA's overall prog:ram to build expanding markets for. plywood, which west coast manufacturers are supporting this year alone with close to $6 million.

In sumrning up the session, Advertising

5. The DFPA stamp on a panel of plywood means far more than good quality. It means this pl5rwood is easier to sell. More important, it states in effect that the manufacturer has put a substantial amount of money into helping his trade buyers resell to the end user. No other agency in the plywood field is doing this for its suppliers.

"For moro than 20 years, DFPA has actlvely sought the support of lumber doalers to broailen plywood sales," Bltchle sald. "Today this group sells about 6O/o of the manufacturers' output, Anil toilay we &re pourlng all the resources wo ha,ve into continulng to earn thls support."

Capaclty Outpaces Sales

Ritchie, who had just returned from a nationwide speaking trip where he addressed jobbers and mill salesmen in nine key market areas, traced the growth of the industry and told conference participants how each dollar of the 91.25 million advertising budget is stretched.

"It takes only four days now to equal total production for 1905," Ritchie said, "and we are expecting an increase over last year-our t2th record year of production in a row."

Estimated sales for 1960 is 8.6 billion square feet (figured on a /s-inch basis) and, Ritchie said, production capacity always is larger than sales volume.

Two Stories to Tell

The association's advertising programs are carefully planned so as to get the most from every dollar, he said. Advertising telling builders how to build "more house for the money" with speciflc examples of how it can be done with plywood is backed up with consumer campaigns aimed at showing the buyer that "better homes are built with flr plywood."

A new campalgn promotlng marlne plywood already ls ilrawing wlde response, Ritchlo said, and material tlirected toward the farrn market ls betng prepared ln greater quantltles.

"We have two stories to tell." Ritchie said. "One, of course, is that pl5rwood delivers more performance for the money in nearly every logical application. The other is quality. We try to show the advantage of using' a product with known, constant properties that is kept that way by a scientiflc program."

1. The plywood industry's promotion is

Making it easier for the lumber dealer to use these campaigns on the local level is part of the job of DF PA's Merchandising department, which produces and supplies

Department head DAN B. SEDGWICIi and staff a,lso have worked extenslvely ln related ffelds, helplng ffnd new areas where lumber doalers can increa"se thelr saled.

"Some new components were designed by our technical department with the idea that these might be things dealers could be expected to produce to use in buildirg themselves or for sale to other builders," Sedgwick said.

Experts Help Sell Plywood

An expert sales force that works for every pl5rwood seller in the country is financed entirely by the industry.

STANLEY

A. TAYLOR, director of field promotion, outlined the duties of his 74-man stafr.

"Our men all are architects or engineers or have enoug:h equivalent experience to make them experts in some field of building or industry," Taylor said. "Their job is to make personal contact with major users and specifiers of materials and sell them on the use of plywood-specifically, DF.FA plywood."

Taylor's force is equipped to give adviee on uses of plywood and helps spread information on new products and techniques. These men also work extensively in the

(Continued on Page 45)

Director ,IOHN D. RITCHIE dnd other association executives made these points:

home and you can't even tie it back becaule. it is s0 ;;-;;te,';o;d of mouth, that tvpe of thingr."Did vou.see iiii-ii6oiii at ttre rair?" "well, no'" "well, here I have i:'iirrii'irirri.'r-vdu-don't know it but those people came to vou from the Fair.

'--wi' cnd itrat in order to get people to buy these cot' taiei. even with the virtually free land' yog nave t0 .very iiiiii pioi;e ii is goitlg.tg be worth more five vears from iiii- inin-it is nowl I think every one of the dealers knows this. -"'fr" n.ue people that are looking Jorward- to retire.ment out ihere. even with the lack of water' and we.oevelopeo iuite a business in water storage tanks and pressure iii"is. ano- it could be adapted to many other areas' V6ii''iitt-iti-nr-wittr a pressure svstem., and that. iust iios -to your come'along. And we have just opened our iiw hiro'ware store, and are going to be in the lumber 6usiness proper as a materials source' because we- nave

,. f,ii"l1i-m?d-;f our 5,000 ex'customers come back and il-a-nt-io"f,o'tneir own {inishing, or pick up a piece of sheetrock or something' -"iriirei; itiin'itrat, wi are using correspondence'.Begin' nins about the middle of last year' we staneo.rnls proira-m. We feel that the small-tract business. ls orylng. up' ind we are hoping to have a complete..networx ot .lranitrGtred oeaterS throughout the areas that..we worx,.ln' ili;"';; ;;-i,iE ielii6ii uecause thev are tie. ones that i-ontadt tne irost people. We have found that. when you i-o'illi;'reriioi'vbu nave to raise your..commission well i6oii-wi"i-v,ju n'ormally pav, becadse they are so used ' ii-i"ttiiii--s6l'ot a $ro,0bo'beal. Working over the vast iou-nirv ie do, we were able to have different prlces In iiidiiitt ".i.aii pteoicateo on construction costs -in those iiiii.'ino' p-rihi'caieo on what our sales costs for those areas will be. -'-rii.'Silsi'wtren it comes to selling, Mike svmons has ueCii ooing a little trac,klng down concerning ownersnlp 6ilino. rtis business ol ch-ecking the court.House could be Dretty helpful to people scouting out leaos' - --f[i.-'iYmotis' Sonora, calif., the town l gin ffom -ald *rriiii i-iibr-i. is i sm'all town. The populatibn is about 5,ooo people.'we have been in tie- cabin.Dusiness slncs ' ibzs or '30. when the roads started up into the-vacatlon ;e; ihei;: oui sates are actually centered about beiween 30 and 35 miles from where our headquaners.ls' i-iii;e-io-ipeno a considerable amount of time on the ioatl, due td the fact lhat I cover our county ano tne counfy a llttle north oflhere. --bd-ricdrning our contacting.customers, again.l,stress t am from -a small town. I know all the people In .tne boiii iio-Ge, and I go up to the Countv. Recorder's office anO see who has filed building permit6. I get their names iiii i-o'ariiiii'iiorn- tnai t wiite ttrem a little letter tell' triiittrem auout the services we ofrer. "'"w;ii.';A;id;i iJ oone, I wait about .a month ard if I i;1t i;i-; iepiv t have this second letter I send .out' ;'dJii-sir'-l itrirri time ago vou received.a letter from ma concerning your mountain home. would it De conli-nierit'toi rie'[o call on you, at yollr lot, sometime ln ADril or Mav? lf so, kindly place the date tnat you - will be at vour lot on the self-addressed postcaro"' "'iiow, iiri's is invaluable In picking up leads' beca!se peirriii' sl'J-tnat iirlng in ttrere' and lhev will,sav,"w-elll i witl wrlte them back whether I can see nlm or nor' ioiiiiiririiJ-tti'"v don;i indicate this vear but thev will call us next Year. *rfi;.';iie'iih;t is done, I take in tle oth-er wavs. of coriiliiing'ttiem. Tlrev comri in to our 9{rt-c.e' f-1 -wq1-lyst mlntioneii concerning word of mouth, people have Jriends ibii;n'-iiiiow. ano' ai oon said, the snobbish feeling of orn:nr a cibin; well, they see the other {lllow has one ind s-o they want one, too. I have devisgd tnese con' iii'-uction-cn-eci lists foi people who like to do their own oti,lrllltin,, thins peopte have a.su.ide to so bv, sjartjni with the toundation and going all the way up t0 Dullr'ln re use containeas in the baJk )ard.

Now. these fellows from do/,/n in George s alea .nave a mol.el home; well, so do we have this model nome

? month. Let's assume it was $1,200 and take that over a six months' period, and they would pay $200 a month on it rather than pay the whole thlng. That way we collect one per cent per month interest on the declining balance that is left from the sales. over a period of a year you are getting 12% on your money.

The last thing is title to the person's property. The lots, incidentally, run from $2,000 up to 97,000. lf they show us that they have title to that land, we will take a first deed of trust on the property until the house is completed, and then turn it over to the bank. Naturally this is all done with the bank's approval.

MR, BR0WN: Do you check building permits, or do you check when people buy land?

llR. SYMoNST when they file the building permits.

ilR. STRAWBRIoGE: In talking to customers over the last five years, I have found some people that say, "ls this a prefabricated cabin?" And you never know quite whether to say Yes or whether to qualify it, because some of them think this prefab lends itself to quality, some ot them think they are getting a shoddy article. I am wondering if, in your fabulous merchandising and advertising, you can insert just a little bit ot education in there concerning the upgrading of the word "prefab."

MR. DAVID GlBSOl{r That is a real good point.

MR. SIAS: lt may be that if you say, "No, it is not a prefab, it is assembled, it is based on panelization and components," or in terms of those words.

MR. DAVID Gl8Soll: The best article we have had from the DFPA was the mobile. In our showroom we would welcome a good mobile with maybe two homes in it, or something that would have some visual impact. It would be a better key piece than something like this.

MR, STRAllrBRloGEr lt says, "Second Home," too, but it doesn't tell me why the heck I need a second home!

MR, R0BERTS0N: one thing about the counter space in our yard. we are cutting our counters in half. We don't want oeople to sell behind the counters. We are not using it for'diaplay space. I think in oul area you will find it as a general trend. Most of the people have their plans in racls, in a special place now, peg-board racks. You micht have it out there for a little while. but if vou want it -neat and clean. then chances are it will be on the peg-board racks. '

llR. SlAs: Regardless of how it might be displayed, is general information relating to cabin plans such as Mr. Mcouilkin is talking about a useful sales aid to have around, regardless of how you might display it?

tn. STRAWBnIDGE: Yes, and I will go clear back lo this first design again and state that without the words "Leisure living," but with a little cut of trees and a lake or something, that you tyould do fat more with it, because this puts a better picture in people's minds than do words lile "Leisure livin8,"

l{f,. ilceUlll(lll: Let me ask you thisr lthat about a cabin design? As far as the cabin itself, do you think you would get too many inquiries if you didn't have plans?

tR, STRAwBtrIDGE3 | would prefer it also, though, with the surroundings.

tR, lrlcCUlLl(lll: Any more comments on this particular unit. this contalner?

ilh. STnAWBnIDGE: The printlng is not decipherable from a long enough distance, I would say. Stores are big, and you rvant them to see across the room, don't you?

ilR. ilceulU(|il: (nods affirmatlvely.) Tho next item is a merchandising kit which we have prepared for your use. It contains direct mail ldeas, display ideas, ad mats, radio commercials, publicity. and so forth. lt is for your use to promote your program to your consumer.

iln. SYlroNS3 Does DFPA have a llt slmilar to the United States Gypsum Company? lt is a deal where you fllp through these pages and it shows you how t0 build a patio table, and how to build this and that. There is a rack and you have these sheets of paper, tegular stock plans, on how to build these things. We get a heck of a lot ol turnover tor that stuff. People use it iust for buildlng benches, picnic tables, and things lile that, MR. ilceUlU(lil: We have, of course, some 250 or 300 delt-yo0rself plans.

Irlfl. SYlrl0l{S: Do you have them in just sheets of paper? iln. ilceullKltl: They are iust sheets of paper, and about so big (lndicatlng).

ilR. STnAWBnIDGE: We ran into quite a felv pro0lems some time back in our area. The word "Cabins" had a very lorv acceptability to people In the desert. we changed it io "Cottages." we upgraded the same cabin by $500. I had people ffom the Chicago area come in and say, "what is this thing?" because they are used to a cottage down on Lake Michigan or some place that was a shack. At Big Bear, we use "Cabins."

MR. SIAS: Let's get something else to the extent that the stuffers are general, that is,0n how to make a dream come true? ls this better, or do you think they can be keyed to specific plans that may be available?

MR. STRAWBRIIIGE: I believe that would be too broad. I had had people come in with that thlng (indicating). It is vague enough in the background that it could be in the desert.

MR. JAEi{ICKE: Do you find these brochures are helpful to you to create interest in cabins, and then they still buy your minimum 12 by 16 unit?

MR. BEATTY: Yes. lt gets them enthused a little bit. ono thing we pass these out for is to tell them to l00k at the floor plans. Mainly, we give them out for a floor plan. Then we run a couple of cuts of yours to come in and get one of your catalogs free. We have used that and had some of the people come in and pick them up.

plus others in thls booklet. We haye six new DFPA cabins in this booklet. Now, we have six more.'The question is, shall we go to another booklet, or should we combine all cabins in one unit? which would you rather have, another single booklet containing six new plans, and then be able to order these individually, or would it be better to have all the plans in one package or publication?-

t{R, llAVlD GlBS0l{: Rather have them in one publication, even if it costs more. Storage space is at a premium. You can find two books maybe some of the time, or you can find three and not the fourth. We would much prefer to see them in one package.

lll, SIASr Dave Gibson also has some comment that might be worthwhile.

MR. DAvlll GlBS0l{: We found in those loose-leaf things that the difficulty is there will be one or two plans people particularly like, and they come in and take those and remove them. and the third fellow that comes in looks through the book without having the two best plans, say, in the book to look at. We would rather keep them together, at the expense of being a little wasteful, and make sure all the plans are available to all the people.

MR. SYMoNS: With that USG thing-you could use the same situation, you could have a real nice glossy-finished paper book for them to glance through. lf they say, "l like this cabin," you have got the thing up in back and you can pull them out.

MR. SEDGWICK: Combine the two.

MR, SIAS| Kind of a pitch book directoty of plans available in the yard.

tllR. SYM0NS: That is right.

MR. McqUlLKlNr Would something like this be of value in your yard?.Do you use window banners, or is this an item you would rather not be bothered with?

tllR. R0BERST0I{: In-store, fine.

MR. SIAS| Now, you know, that is an interesting thought. I don't think we have ever really considered a window banner as being something that should attract the guy going by in the car. we have thought of pedestrians and people entering the yard, but not drivers going by in cars.

MR. R0IERISoI{r Look at your supermarkets.

MR,.3lAS: I would like to asl GeorSe and the rest of you a basic question. An awful lot of elements go into a selling job, materials, or a package cabin built on iis lot, and how important is inside-store display in that total program? ls that the key element?

MR. SfRAWBRIDGE: Well, here I am off base again, b€cause in our particular buslness, we are selling in the home a lot of the time, and then we are selling ofi actual models, whereas.the lumber dealer is working at a slight disadvantage on surtounding scenery for his model.

lrln. StAS: Dave, how about your operation?

]tR. DAYID GlBSOlft A lot of people come in to ask about cabins, come in specifically knowing beforehend what the:y want to ask about, but we get a heavy trafiic at our place, and a lot of the people wouldn't know about the cabins. and this would serve to introduce them. we would welcbme a class display.

l{1, SIAS: In other words, then, regardless of the com' plexities of determining iust whlch, we should pay attention to the potential tor inslde-store material. That an' swers the question.

XR. STnIWBnIDGE: I wonder if the time has come tor our type of business to start thlnking in terms of adver' tising in other places than ou, own buslness establishments, like having one of those revolvinS things in a drug store ltat gets a lot of foot traffic, or some such thlng, with your company address and buslness and stuff below it. iln. ilceulll(lll: Any comm€nts about these ltems or any othcr ldeas you might have?

MR. DuNcAll GllS0ll: I would like to suggest you do prepare some window banners. Many, many yards are on hlghways now. They aren't all down by the tfacks.

l{R. T0RREIIGE: You couldn't get much copy that they could see.

iln. DUllGAl{ 0lBS0l{: You wouldn't want much copy. All you want is "A Second Home for Leisure Living." That is what we are talking about,

MR. SIAS: There is one other question I would like t0 ask. we have b€gun holding the names of the thousands of people responding to these Saturdey Eyening Post ads, and there has been much discusslon around the Assoclatlon as to whether or not we couldn't make those lists available, by state at least, to those people who might be interested.

To the extent that you are interested in this fi€ld, I would like to just go around the table and ask whether or not you people feel it would be worthwhile to g0 through those names on hand for the state in which you are operating.

Dave, would you?

MR. bAvlo GIBS0N: Very much so. I certainly would.

MR. M0l{1(: lwould like them very much. lthink we can use them.

MR. R0SEI{TllAL: I think they would be fine.

MR. R0BERTSON: I think you are missing a bet if you don't.

]r|f,. SIAS: Well, without going right on, I have a hunch the verdict is going to be unanimous.

MR. STRAWBRIDGE: There is one thing I was a little bit interested in. They tell me it has been tabulated by area, and I was interested in which areas you got your best responses:

,AMES HACI(ETT (0FPA Advertising Department); These are not state by state, but rather by Rand McNally trading areas:

richt here (shows photo of model)' We got all the. high .llb-oti-in the area. kids who were interested in building' mic-hanicit drawing, and things like that' and we 'spon' loiio i modet bu-ilding contest' We gave the .winner a first Drize of $80, and on down the line. Inat way we ilvio'iiri moniy bt investing in an actual model home' 6ii-itiii'wi irid something td work with. Balsa wood and pii.i, ii ?it, out ii is a piettv effective means of showing oeoole something. '-i'airn-'i"L;dw-if anv of vou other fellows have lt, but we have a revolving credit plan that .is -ve.ry lucratlve In the wav of interest rates. lt is legal, Dut not qulto.as bad as-Sears and Roebuck. Say, peoPle -c0m9 .ln ano tney run their bill up to $1,000 0n the shell 0l tnelr .nouse' itrJ iil,ii.-nooi, and bvervthing. we tell them'-well' thev have $1,000 there, and that they can pay this olr s0 mucn

MR. Mc0UlLKlNr The next thing we have here is an item for your use. lt is what we call a sales manual, and in there we will probably include information from meetings of this nature and will incorporate whatever information we can get to tell lumber dealers how they can get into this market.

MR. SIAS: would anybody around this table find it desirable to feed in their own pitch after a brief general Dltch on cabins in a TV commercial?

MR, DAVID GIBS0N: We use film clips with our own stuff at the beginning and end of it.

MR, llceUllKlN: Now, we come to the six new cabins which I am going to show you over here (indicating). ln the Dast. we have produced them in booklets of thls natur'e (ihdlcating). we had originally five 0FPA cabins,

East north central states, 29.904:

Middle Atlantic states, 27,013; South Atlantic states, 15,300; New England states, 12,088; West north cent.al states, 11,472; west south central states, 8,948; Mountain states, including Montana, Wyoming, Utah, ldaho, Nevada, Arizona, New Mexico and Colorado, 6,950; East south central states, 5,213; And foreign, that is tlawaii and so forth, 877.

MR. SfRAWBRIoGET' Doesn't that pretty much follow your population curve?

ItlR. DlX0l{: Except for the West Coast.

llR, STnAWBRIDeE: Above or below normal?

ilR. 0lX0Nr Above.

building code fleld, helping the industry gain acceptance for its products in con_ struction.

H. Ripley, were the subjects of the day's last session.

The group was conducted through the quality control laboratory, where Ripley showed how test samples are soaked, boiled, baked and torn apart in special equipment, and where new adhesives must pass rigid tests before a DFPA member may use them in his production.

After being tortured by water and heat, Ripley said, the samples are torn apart. The glue line must be stronger than- the wood itself if the mill is to meet industrv standards.

New miracle plastics that promise at_ tractive, inexpensive finishes for roof decks and wall surfaces were under study in the Product Research laboratory, headed by

Don Joenicke Heods New DFPA Depoltment

Technical director itrohn M. Hes and David R. Countryman, manag.er of research under Hess, gave conference participants a look at activity in the technical depart- ment, which is allocated 2OVo ot the as_ sociation's total budget.

Two Research Laboratorlos

The visitors were conducted through DFPA's two research laboratories and through its Tacoma quality control laboratory, one of three operated to keep constant watch on industry production.

Daniel H. Brown, chief of Applied Research, described recent research on new forms of plJrwood box beams and stressed skin panels, and told conference particij pants about work in a basic new field. called "space planes" by the eng:ineers de_ veloping the process. Space planes are part of a new clear-span technique that t;kes advantage of plywood's diaphragm strength.

Brown also was able to show the group tlte first stage of testing in evaluatinghrof_ dek, a new plywood building component, over a 40-foot clear span.

, Quality supervision, directed by Arthur Larsen, and Quality Control, under Robert

Thoma$ E. Batey, itrr. Batey's crew devotes part of its energy to seeking new coatings for plywood and new means of forming tight, attractive joints between prefinished plywood panels.

Batey displayed experimental coatings using' epoxy and polyester resins, among others, with a number of fillers and aggre- gates that add to the appearance and durability of the finishes.

The method of sampling was demonstrated in a Tacoma plywood mill, where the Conference participants also got a close look at how plywood is made.

I)onald A. ilaenicke, assistant publicity director since 1958, has been.named direc- tor of a newly created department at the Doug'las Fir Plywood Association of Tacoma, Wash., announces Executive VicePresident W. E. Difford. Jaenicke will head the Special Projects department, which will have responsibility for locating and exploring new potential markets for products of the plywood industry, particulariy in the leisure field.

He has been working on special :u,sign- ment since last fall in the field of leisure homes and now will broaden his activities into the retirement and mobile home markets. Jaenicke supervised preparation and distribution of publicity material on ply- wood to newspapers and consumer magi- zines for the association, and coordinated a.nrrmber of cooperative editorial projects with national magazines.

Since joining the association in 19bb. he also worked extensively in the construciion and dealer fields and has had his writing published in many magazines, in both trade and consumer fields.

- Jaenjcke, 31, is a graduate of College (now University) ot puget Sound in Ti_ coma and served as public information officer and personnel officer during three years as an officer in the U.S. Naw.

Daniel Bfown strows ,,trotdek;' n." "orpo*oi, ueing tesieo over 40-ft. .1.u, "prn.

Geor ge J. Sitherna gel, Inc.

- Celotex-Sponsored Film Shown Deqlers Also Seen by 5 Million on TV to Dote

During February, March and April, an estimated five million tilevision viewers saw "Today's Homes: A Special Report," the public service motion picture produced by The Celotex Corpbration in behalf of the entire housing-industry. "Today'3 Homes" is narrated by John Cameron

INTAND I,UMBIR COMPANY

CALL

BT'ILDING MATERIALS

Main Offce: COLTON - TRimty 7'2001

and portrays the many benefits of home ownership and the valuible services pronided by builders and dealers.

The quarter-hoirr film is being shown by television stations all across the cbuntry as a public service program'

During the three-month period, "Today's Homes" was also shoivn to at least 10,000 builders, dealers and other members of the housing industry to familiarize them with the film's message and its availability, acco-rding to lVlarvin Greenwood, Celotex vice-president and director of merchandising.

Premieied January 18th at the-Clr-icago convention of the National Assbciation of Home Builders, the non-commercial movie carries no trade names and is co-sponsored by ttt. NnHg, National Retail Lumber Dealers Association and others and was shown at the 1960 Southern California, Northern California, and Arizona dealer conven'tions as reported in the May l, May 15 and June 1 issues of this magazfire.

ftitttt of the 16-mm., full-color film are available at no cftaree iot civic and service group showinglby local builders. Eecause of the already-heavy demand, Greenu'ood su-gg"ttt th.t prints for late -9p-ring. and summer showings be Scheduled ", toott as possible. Arrangements to secure the filrn can be made with any local Celotex sales rep^res^entai-1". ". by contacting The Celotex Corporation, 120 S' La Salle St., Chicago 3, Ill.

San Dimas-Funds have been ipproved to construct a mentarv school at Amelia and Allen avenues' to start this new elespring.

Deoler's Suppliel-Jrlsvsl His Competilor"

1960 RRJtGonference Drqws lO8 High School 'Foresters'

Paul U. Pond, assistant inspector, RlS, Eureka, explains lo students what a grader looks for to assure uniform quality in production of lumber

One-hundred and eight high school students, most of them from communities in ttre redwood-Douglas fir region, turned out for the 8th annual Redwood Reg:ion ConsJrvation _Council Junior Logging Conference iarly in May. Southern California was-iepiesented by Kenny peterse'n, a student from Orange Figh School, chosen to attend by the Southern California Section of the Societv of American Foresters. From the Western Pine region, ihree students from Pla-cerville High School were invi-ted representatives. The conference was again held at the Mendbcino Woodlands.

F. J. "Jack" Hyman, Jr., Fort Bragg rancher and timber owner, was chairman of the session, aided by the ,,milliondollar faculty" composed of leaders from the forest and related ind-ustries, educators from both high school and colleges and staff members from the State D'ivision of Forestrv and the U.S. Forest Service.

Again, -th_e p-rogram was one of intensive training in all aspects of the forest products industries of the regioi, with day-long tours and demonstrations and eveningi devoted to discussion on subjects ranging from job oplortunities and industrial safety to wood ltructure a;d tax;s.

Compe-titive.foreitry field events opened the three-day session, featuring eight events. The cbveted team trophy, a chromed felling axe mounted on a polished curly redwood board,_was_ won by students from'Eureka High School, who placed first in four events. Other first pla-e winners included: Robert Church and Coy Tucker. Fbrtuna Union {igh_School,_distance chaining; lim Barneburg, Crescent City High F9h"_9!, estjmating tree measurement"s-; Douglas La-nc_e, .Ukiah High_School, tree identification, and G"ary Solqt, 4tS-+I" High School, lumber grading.

The Willits forestry class.won the gold loving cup trophy for the best school display brought to the cotriltenc.. '.. Forest industry_ leaderi, educitors and other adult par- ticip-ants in the Conference program paid high tributi to the boys who attended this -JLC session, citing their copperative attitude and eagerness to learn morJ about the basic industry of the Redwood Region.

RR.CC Esrqblishes Scholorship

pan-ta Rosa, Calif.-Establishment of an annual $500 scholar$ip -!or qo-l].e" forestry students was announced jointly by President Walker B. Tillev and Dr. Sidney E. McGaw, chaiiman of the Education & Training committee of the Redwoo<l Region Conservation Council here. Purpose of the scholarshio is to provide incentive for students to enter forest industrv careers as professional foresters.

"As our horizons in the forest industries widen, and there is evidenced an increasing potential for uses of our forest resources, it becomes imperative that we have highly trained and

Stock and Deroil Flush Doors

Wirh Microline

AIJBERT A. KETJIJEY

Ulnle*'le .en rr,lrer, REDWOODDOUGLAS FIRRED CEDAR SHINGLES _ PONDEROSA d SUGAR PINE

A Medford Gorporation Representative

intelligent men in this field," President Tilley said, concluding, "Perhips this scholarship can help some young man with real promis6 along the road to professional forestry and thereby benefit the entire profession and our region."

Eligibility requirements, according to Dr. McGaw, 9p99ify that J canciidate shall be eligible to enroll as an upper-division student in a school or department of forestry in an accredited

King Korn Stcmps Score Big in lumber Business

"Klng Korn Slamps sont our sales up llke an a,tomlc rocket," says J. J. Stolz, manager of the l)avenport (Iowa) Lumber Company. "I never heard of uslng them ln a lumber yard before, but thoy doubled our sales in only twent5r-four months." Prior to thls the three-year-old Davenport yard olfered speclal inducements tn low prlces to contractors and featured newsp&por advertlslng sla,ntetl toward tho "walk-ln" trade. I

Blll Sheer, yard foreman' says: "Wo ore completely mechanlzed for easler ha,niflhg of materla,ls a,nd were known for low prlces, top qualtty materlals and good service, but lt was not untll we etart€d giving King Korn Stamps tn Aprtl of 1959 that tho blg growth began-ond lt's still golng on."

Quick servlce has a,lways b€en & feoture of the Da.venport yard. They carry large stocks of the newest "do-it youraelf' lumber ltems for home constructlon plywood' mlllwork. hardboard, plumbtng a,nd hardwarg and guarantee quallty to surpass F.H.A. a,nd locol bflldlng requiroments.

The yard covers a,pproxlmately four a,cr€s, the maln bulldlng oce;upfng ono-thlrd of thLls and the weatherproof warehouse another third. Lumber storago area ls 21,000 square feet. Davenport's modsrn showrooms are illvlded lnto two parts, one for standard yard producfu anil one for homecrafters' products and kltchen ltems.

Thls ls the fastost growlng lumberyard ln the Trt-City area of Da,venport, Iowa and Rock Island and Mollne' Illlnois.

California university or college in September 1959. Applicants must be residents of Del Norte, Humboldt, I\{endocino, Trinity, Sonoma, Marin, San Mateo, San Francisco, Monterey or Santa Cruz counties in the redwood region, and have maintained iu earlier college semesters at least a "8" average. In addition, each must have shown promise of effective professional and community leadership through extra-curricular activities.

Each of the RRCC's nine Circles has endorsed financing the project. Members will voluntarily contribute small amounts to lhe'scholarship fund annually and, it is hoped, interested persons outside the RRCC will add financial support to it. According. to Tilley, "This system makes it a very personal thing; some of us will see young people from our own communities going forward in the field of forestry because of our efforts. It ihould give all of us a great deal of satisfaction."

It is the hope of RRCC that when the program has been underway for a brief period, the number of scholarships made available annually can be increased. That will depend, to a great

degree, upon how well the program is financially supported over a long period.

Applications are available from the schools of forestry at the University of California in Berkeley and Humboldt State College in Arcata, or from the Scholarship Committee of RRCC, 223 Rosenberg Building, Santa Rosa.

PGA Promotes Fred Welch

Fred R. Welch has been appointed district sales manager of the South San Joaquin district of Pacific Cement & Aggregates, fnc., announces R. K. Humphries, president. Welch, a lS-year veteran with PCA, for the past five years has been headquartered in Fresno as assistant to the district manager, Vaughn Horstmann, who is on an extended leave of absence. Prior to 1955 Welch was in charge of sales and operations in PCA's Visalia plant. He also worked in PCA's general ofEces, San Francisco, as assistant credit manager.

llEE zoml,cn, ?ao.

MANUFACTURERS Of CAR BRACING

PATTET SHO]gK

INDUSTRIAT CUT STOCK

Douglos & White Fir

4069 Eqstside Roqd

o CHestnut l-515t REDDING, Cqlif. 0[D-0R0I{TH

Direct Shipments via Rail or Truck-&-Trailer

W holesalersMill Representatioes

SPruce 5-1730

P.O. Box 47 r

Representing:

BROWN BROS. LUMBER SALES, Inc.

Grants Pass, Oregon

IDmloe k 7 -0947

DOUffl,AS IIR-IfHITX IIR-P0NDXR0SA And SUGAR PINI

Jqs. W. Newquist Co. Achieves Super Service Efficiency With llove to frtodern Pqsqdeno Offices in Lotest Exponsion

Jim Newquist, president of Jas. W. Newquist Co., wholesale lumber firm of Pasadena, California, announces the opening of beautiful new ofifrces at 99 South Chester Avenue in the Tournament of Roses city. Jim has been doing business in Pasadena for several years; in fact, this is the third expansion of quarters in the past l0 years.

The modern new building and'offrces of the wholesale lumber distribution concern were designed and completed by architect-builder Daigh Construction Co., Pasadena, with the worker in mind. Each employe has a private working area and the entire suite is soft in tone and quietly lighted for greater efficiency. The telephones are of the latest design, eliminating the necessity of a switchboard operator while offering better service to customer and employe alike. The general office staff work under modern air conditioning, lighting and acoustical conditions. "It is a delightful place to work," said office secretary Cathy Miller.

Assisting Jim Newquist in the administration and sales as "Girl Friday," Cathy Miller is a busy gal indeed, and competent and capable in lumber sales. Backing up the administrative, collection and sales is the very efficient Lea LaFraugh, who is also experienced in the lumber business and has been with the company for several years.

Jack Finnegan, who is no stranger to Southland wholesale lumbermen and dealers, is back on the job following 2f years spent at the mills in the north, where he had a

complete refresher course in manufacturing, shipping and sales. Prior to his sojourn at the mills, Jack was handling sales in the Los Angeles area on a wholesale level.

Tony Battista, who has an extensive background in the sales of allied products, recently joined the organization and will be handling sales in the eastern counties.

Rounding out the close-knit organization is Charles Muiray, vice-president of the concern in charge of procurement. Charlie was born in Eureka, California, where he now resides and has many friends in the production area. He is well-known in the Northern California area and is a past

Members of the Newquist firm shown in the photo montage below are (top left) Cathy Mlller, (center) Jim Newquist at his desk, (top right) Lea LA FRAUGH, (lower left) Charlie MURRAY, (center) Jack FINNEGAN, and (lower right) Tony BATTISTA

The "officlal portrait" of James W. NEWQUIST at the right was taken on the occasion of his recent instaF lation as 1960-61 piesident of the Wholesale Lumbermen's Association of Southern California.

The architect's rendering below visualizes the big and handsome new office buildings in Pasadena where the expanding Newquist company is now in business

FIR PTYWOOD I DFPA

1 Ys"

c) a Combin

o ed 10 Subfloor I

TONGUE&GROOVED . INTERIoR. ExTERtoR

Texturel-ll Redwood

SHEATHING4x8 4x9 4xtO

Moin Office: 855 SANTA CRUZ AVE. ,IAENIO PARK, CATIFORNIA

president of the Lumbermen's Club.

Jim Newquist has been identified in Southern California wholesale lumber circles for more than l0 years. He is active in civic and social affairs in pasadeni, a member (and very active golfer) in Hoo-Hoo Club 2. ii- *a. ,e_ cently elected president of the Wholesale Lumbermen's Association of Southern California, of which he is a charter member; popular for his ethics in the retail area as well as the wholesale level. He is one of the young, active leaders in the Southland lumber field.

"It is our desire to offer a complete wholesale service to dealers in our trade area," Newquist declares. ,,We intend to show. a steady growth through honest and dependable assoclatlon with our customers. With this goal, we want to remind all our friends that, although oirr address has changed, our telephone numbers remlain the same: from Lo_s Angele_s, ,MUrray L-0&6, and from the eastside area, SYcamore 5-1340."

Americon Cqncer Society Funds From S. F. lumber Industry Exceed rhe $I,OOO Mork

Al Nolan, chairman of a fund-raising drive for the Amer_ ican Cancer Society within the San Francisco lumber indust-ry,.announces t\1t !h_e drive was ,,gratifying and suc_ cessful in*9v^e11 way:' with funds for the-worihy"cause top- ping the $1,000 mark.

,_Resides thanking.donors for their generous response, Nolan_especially paid tribute to his industry .o-*orkers: I.-red-9uckley,-EggeI Schuyler,,,Sti,, Stibect, nick Hogan, Ben Ward and Bill lohnson.

A brochure on the use of commission turers is available from Albee-Campbell, Copies are free on request.

sales agents by manufacfnc., New Canaan, Conn.

Pine & white Fir lumber o pine & phirippine Moutdings & Jombs

l, W;ll;or?t. Bo"h Co*pana

- Importers and Brokers

-

PLYWOOD & LUMBBR From the Orient

REpubkc 1-8726 O 1996 West Washington Bln:d. O Los Angeles 78, Califotnia

Wesfern Lumber Go; of Son Diego Opens New Nqtionql Gity Focility

Conducted tours and Open House at its new facility at 2745 Tidelands Ave., officially marked the headquarter move of Western Lumber Co. of San Diego to National City on May 19. The ceremonies were held from 10:00 a-m.

to 4:00 p.m. with officials of the cern ds hosts.

The new plattt, according to president and general manager, 000, exclusive of inventory and some 14 acres. with additional

56-year-old lumber conJohn D. Sullivan, vicecost approximately $750,- rolling stock. It covers area available for future expansion, and replaces the old location at the foot of Columbia street in San Diego.

Western Lumber Co. has 230 employees and an annual payroll of about $1,300,000, it was said. The firm carries in'inventory of some 10 million board feet of lumber. The entire storage and service areas of the new facility were engineered t6 take advantage of modern materials-handling mJthods to speed deliveries and reduce costs.

The West^ern Lumber Co. branch retail yards are Chula Vista Lumber Co., Imperial Beach Lumber Co., La Tolla Lumber Co., Pacific Beach Lumber Co', and Point Loma Lumber Co. in those cities.

New Wholesole Firm in Arizono

Show Low, Arizona, has a new wholesale lumber business. It is called Hal Butler, with an address listed as P.O. Box 352.

C.R.A. Mcps More Aids to Retoil Yords

(Continued from Page 27)

in the use of colbred slides, movies, sound'effects and the supplementary use of narrators and two ,flanking s-tages. The theme wis "I{ow the redwood wholesaler can make use of CRA's national advertising and many promotion aids to increase the movement of California redwood through the retailer's yards." The influence on potential redwood customers and specifiers, and the assistance which the California Redwood Association can give to redwood wholesalers and retailers, was covered in some detail.

The meeting closed with a strong message f.roq -M1, rrnsrrrnrfh oi nrrtfinr" this "New Dimensions in Sales" Farnsworth on putting this Di ions to work by using the ntwest Redwood Promotion Aids (in a handsome Kiifor each member), a new Correspondence Course "Lumber Technology for the Salesmen" (prepared by Professor Thomas of the School of Forestry, University oi Washington) ; and the newly assembled set of 35mm color transf,arencies packaged under the title J'Redwood- '-"' Inside and but" by Douglas George Studios of Hollyw-ood.

In a closing stitement, Farnsworth said, "We believe

that it will continue to pay to handle redwood in the future

But it wouldn't have paid (in the past) if it hadn't been that the CRA mills-and their predeiessors-had the guts to ke-ep pouring money into promotion work year rlter year,for almost half a century. The happy positi,on of redwood in the market didn't cohe about'bv accidettt. It was paid for. Paid for by CRA mills."

Among the key representatives of CRA member mills who were in attendance at the Dallas conference were Howard A-. Libbey, president, Arcata Redwood Company and immediate- past-president of CRA; Thomas P. Geogiegan, vice-president and general manag'er of redwood tumbei dlvision, The Pacific Coast Compiny; Carl W. Bahr, vicepresjdent for sales, The Pacific Lumber Company; Sherman A. Bishop, vice-president for sales, Union-Lumber Company i Leo Hulett, sales manager, Willits Redwood Products Co., and George Knab, sales manager,Arcata Redwood Company.

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Ernest L. THOMAS

Ernest L. Thomas, 68, long one of the most popular Southern California retail lumber dealers and who had been enjoying his retirement the past two years, died suddenly May 9 from a heart attack after only one previous mild warning of such an illness. lle was one of the most active Club 2 Hoo-Hoo and seldom missed a meeting.

"Ernie" Thomas was born in Norca, Kansas, in 1892. His first retail lumber exDerience was with the Cornbelt Lumber Co. in Topeka, Kans., after which he started a yard in his hometown of Norca. In the l92os, Dealer Thomas came to California and soon started the Dudley-Thomas Lumber Company in Santa Monica with Frank Dudley as lris partner. The successful retail yard was continued after Mr. Dudley's death with his son, Ward Dudley, who also died from a heart attack a few years ago. After 30 years' successful operation, Ernie Thomas sold the yard early last year

CDftilrrclry

to take his well-earned retirement. He loved to golf and fish and had owned a cabin at June Lake for many years.

Mr. Thomas leaves his wife Helen of the home at 448 E,uclid, Santa Monica, and a daughter, Betty Campbell, whose husband is with Kaiser Industries at Oakland, and three grandchildren. Burial was in Woodlawn mausoleum, Santa Monica.

Fronk C. SCHYFF

Funeral services were conducted Mav 12 f.or Frank Charles Schyff, 71, who died May 7. He was a retired superintendent of the llarbor Box & Lumber Co., Los Angeles. Mr. Schyff leaves his wife, Lulu, of the home at 3751 Franklin Ave. Interment was in Inglewood Park cemetery.

Stunbur! lLumber @ompunf , llnt. SUGAR

In Memoriom

John W. Salmon, 67, longtime chief appraiser of the Federal l{ousing Administration in Los Angeles, died February 11 at his Costa Mesa home. Mr. Salmon was one of seven men selected from the Southern California area to take FHA training in Washington, D.C., when the administration was founded in 1934 and was the chief appraiser in Los Angeles from 1941 until his retirement in 1954 . William E. Sanders,43, assistant general counsel and director of the Tax division of the National Lumber Manufacturers Assn., Washington, D.C., died February 14 at Palmetto Medical Clinic in Wauchula, Florida. He had been recuperating since last November from a circulatory ailment and hacl been due to return to his Silver Spring, Maryland, home the day he died. Mr. Sanders was widely recognized as a leading authority on technical problems in fecleral timber tax matters and built his industry reputation as a thorough- ly competent spokesman for lumber interests. He was largely responsible for many decisions by federal tax officials improving the tax position of forest landowners. He joined the NLMA in 1948 after work in Arizona and New Mexico. He was accorded military burial services in Arling- ton National cemetery, February 19, following his outstanding war record in which he won the ETO ribbon with seven bronze service stars James A. Roland, 69, retired board chairman of the Fry-Fulton Lumber Co., St. Louis, Mo., died at Incarnate Word hospital there, N{arch 11, fo1lowing a heart attack. Mr. Roland started to work Feb. 6, 1906, as an office boy for the Charles F. Luehrmann Hardwood Lumber Co., which became the Fry-Fulton firm on Jan. 1, 1929. He rose rapidly and, as traffrc manager, wrote a tarifr for the railroads when mills predominantly owned their own spur lines. He was known as a brilliant salesman and introduced several new woods to his trade area, and was also instrumental in bringing the first plywood to St. Louis about 1917. He became president of the firm in 1952, board chairman in 1957, and had retired a year ago Dr. Walter R. Hearst, president and founder of the Flamort Chemical Co., San Francisco, died there March 20. The firm will continue under his widow, Mrs. Gabrielle M. Hearst, who had been actively associated with the firm since its founding and has now been elected president William Harrison lJpson, 78, former president of The Upson Co., which he helped organize in 1910, died March 7 in Lockport (N. Y.) Memorial hospital after five years of ill health. He was the first secretary of the building materials firm, then held the positions of executive vice-president and secretary until the directors elected him president in 1947. He was-succeeded by his son, James J. Upson, in 1956 Hamilton Roddis, 84, chairman of the board of Roddis Plvwood Corp., died March 27 at Saint Joseph's hospital in Marshfield, Wisconsin. He had been identified with the Roddis Lumber & Veneer Co., the predecessor firm, since 1897 when he left a position in Milwaukee to helo his father, William'H. Ro<idis, rebuild the plant that had'been destroyed by fire. At the turn of the century he returned to Marshfield as secretary-treasurer of the firm to start his lifelong career in the plywood industry. He became president in 1920 and served 38 years until the board chailman position was created in 1959. Mr. Roddis was a Mason, an Elk and a member of the Sons of the American Revolution. He was an historical scholar and avid traveler who, on humerous occasions, toured Europe, the Holy Land, Africa, the West Indies. He had set up a philanthropic foundation, a religious and educational trust known as the Hamilton Roddis Foundation. The firm he guided for four decades today employs 3,500 people in the U. S. and Canada . . . William Maldra Brown, 33, planing mill operator at Exeter, Calif., was crushed to death, April 21, by a boulder shaken loose in a dynamite blast as he and a helper were clearing a trail to a spring which they planned to develop into summer homesites. The lumberman leaves his wife and two sons . . The State Forester's offrce reDorts the death of Frederick H. Cowles, 84, on April 72. He resided in Santa

Qualilv Lumber

with

of:

Reliable Servrce Ponderosa Pine ' Sugar Pine '' White Fir Incense Cedar and Engelmann Spruce

SIER,RA LUIIBER, AND PIYWOOD, INC.

DU RSTE tER tUftTBER PR,ODUCTS, INC.

15208 Roymer Sr. P.O. Box I l0 o Von Nuys, Colif. STofe 5-1196 TRiongle 3-2111

Barbara county for many years and was a member of the State Board of Forestry from 1939-43, serving during that time as chairman. Fire-protection and beneficial use of water were his avocations. He took up California residence in 1924 and was an ardent conservationist and crusader. for adequate forest fire-protection organization, inspired by the disastrous Matilija Fire of 1934 in Santa Barbara county

Qualilv Redwood

. 'Warner Lewerenz, 51, a carpenter's helper, incurred fatal injuries, May 11, when he lost his balance as he removed a plywood cover from a first-floor opening and fell l3 feet to the concrete basement floor of the new San Diego County courthouse under construction Hugh A. Gillis, 67, traffi.c manager of the Western Pine Association for 33 years, died in Portland, Ore., May 24, af.ter extended illness. lle was widely known in the lumber industry of the 12 western states, handling WPA traffic matters since 1927. He joined the association after nine years as traffic chief for Shevlin-Hixon Lumber Co., Bend, Ore. He leaves his wife, a daughter, two sons and six grandchildren Ida Gundeborg Cunner, 48, died suddenly April 25 from 'a heart attack after no previous warning of the condition. The popular executive secretary of the Marquart-Wolfe Lumber Co. in Hollywood had appeared in the best of health on Hoo-Hoo-Ette day just a few days earlier at the SCRLA convention in the Ambassador hotel. Mrs. Cunner was born in Boise, Idaho, and resided 10 years in San Francisco before going to Los Angeles, where she made her mark in the lumber field before joining Marquart-Wolfe, where she had been a valued employee the past six years. She was an early member of L. A. Hoo-Hoo-Ette Club No. 1, initiated July 9, 1954, and soon became a prime mover in the young club, being elected 3rd vice-president in 1955, 1st vice-president in 1956, and served as its president in the 1957 term, during which she accompanied Anne Murray to Sacramento to charter Club No. 5 there. In 1958 she was named co-chairman of the Organizational committee and helped found Club 6 in the San Fernando Valley. In addition to her husband, Ray Cunner; she leaves one daughter and three grandchildren. Many of Mrs. Cunner's friends in the lumber industry attended the funeral services in Nbrth Hollywood, April 28, after which interment was made in Vafhalla Memorial Park . . . Mrs. Henrietta Susan Webb, 85, mother of Del Webb, co-owuer of the N' Y. Yankees and owner of a construction company in Los Angeles, died May 25 at her home there. She was born in Fresno, Calif., and spent most of her life there, where her husband, the late Ernest G. Webb, owned a construction firm for manv vears.

La Puente-John Dodrill will J. J. Seipziger, Los Angeles, will family lots near here.

tor oll purposes L.C.L. or Direct Rqil or Truck.&-Trqiler direct shipments from SELECTED ffllttS of oll species of Pociftc Coost Lumber . . cAtr WESTERN MILL & LUMBER CO. 423O Bondini Boulevord, ANgefus 24148 Los Angeles 23, Galif. TWX lA 1845 PINE TNI[ilGIE I.UTTBEN GO wHoI.F-sALE IIIMBER 264 Arlinqrton Avenue, Kensingt orr. T,Ccrlifornicr "'i:,:ffiff;3';"'

The Pocific lumber Gompony Buys Hompton Plont or Englewood

A. S. Murphy, president of The Pacific Lumber Company, announced June 7 the signing of a contract for purchase of the manufacturing plant of the Hampton Plywood Company, located at Englewood, Humboldt county, Calif. Mr. Murphy stated that this acquisition was in lin'e with the company's plans for fuller utilization of its timber stands and wider diversification of its forest product sales.

Edward M. Carpenter, resident manager of Pacific's Humboldt county operations, stated that no change is contemplated and that he had every reason to believe that operation of the plant by Pacific, which he. expects to commence July l, would continue permanently at Englewood.

The plant is situated on land leased from the Childs family, pioneer Englewood residents, who have executed a long-term lease with Pacific.

TWENTY-FII|E YEARS AGCD TODAY

As Reported in The California Lumber Merchant, June 15, 1955

"Lumber Dealers and Allied Industries Should Popularize National Housing Act" was the headline on the lead editorial in this issue, urging modernization stimuli for greater retail materials sales . No settlement was in sight of the strike at the Pacific Northwest fir carg'o mills, which entered its sixth week, June 10, 1935. Employes of the Long-Bell and Weyerhaeuser mills at Longview had gone back to work June 3, but closed down again when picketing started June 5 by the Shingle Weavers' Union. Patrols of hundreds of Washington and Oregon state police were on hand to prevent further violence . The kidnapped George P. Weyerhaeuser, 9 years old, was returned safely to his parents, the John P, Weyerhaeusers, Jr., June 1, after being held for seven days by his abductors. The FBI

had captured two of the kidnappers and was pressing the search for the rest of the gang . The Hammond Lumber Co. advertisement in this issue declares the company has enough standing timber to build a very wide, L"xl2,, redwood highway around the world.

Manager Oscor .f. Odegaa,rd of the Nevada City Lumber Co. was running an interesting "Through the Knothole" series of retail ads in The Nevada City Nugget Legion Lumbermen's Post 403 heard an excellent talk on trout fishing at its June 11 meeting' . Merrlll Bobinson resigned as secretary of the Fir Plywood Assn. of Northern California to join the Smith Lumber Co,, Oakland The crew of 28 was saved when the S. S. Noyo went aground, June 10, in heavy fog a mile south of

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Point Arena. Caspar Hexberg, manag:er of the National Steamship Co., praised the efforts of Capt. John P. Bostrom President ilohn W. Flsher announces that the name of the Wilberg-Swartz Lumber Co. in Santa Monica will be changed to the F isher-Swartz Lumber Co. The interests of Bert llVllberg were purchased by the present stockholders, who include George N. Swartz and D..S. Moore.

The Diamond Match Company bought the yard of Camm & Hedges at Petaluma President Fred J. Wood of Bellingham and Vice-President Ha,rry F. Vlncent of San F'rancisco were guests at a party g:iven June 7 by employes of the L. A. office and branch yards of the E. K. Wood Lumber Co. .'R. R. Lelshma,n, the Southern California representative, ofrcially opened the exhibit of the California Redwood Assn,, June 12, at the California Pacific Intl. Exposition in San Diego . Tacoma Lumber Sales, Los Angeles, and Paramino Lumbqr Co., San F'rancisco, were arnounced as representatives of the St. Paul & Tacoma Lumber Co., effective June 10, by A. H. Landlam Salesmanager C. C. Sttbfufi reports the Tahoe Sugar Pine Co. started logging operations, June 10, after delays caused by late snowstorms.

"Commodore Gus" was the "Palco Personality No. 6" in the series of full page advertisements by The Pacific Lumber Co., running monthly in these pages. It read: "When Gus, the old man of the sea, was asked where he was born, he surprised us with 'f,r1ss1s'-!vs had always thought it was Catalina. For the past 20 years he has been holding forth in the TPL's Los Angeles 'fo'castle.' In spite of his love for the sea, he long ago succumbed to the realestate bug and became a 'landlubber.' Gus has a family-a real one-to which even his devotion for golf is secondary. Besides Mrs. Hoover, the real 'Commodore' behind the scenes, the family consists of Bob, now upholding tlte family naval tradition as a champion swirnmer at Stanford; Dick and Sis, who are still sailing along on their high school careers. Gus has had his eye teeth cut and his wits sharpened on a razor, but don't mention it to him, it may give him a'shock'-he doesn't like electricity. Next to keeping the sawmill oversold, Gus's chief diversion is meeting the 'Scotia.' He might enjoy Poker more if it weren't so expensive for him, and he's a 'regular feller' except when riding a Pullman.'And (shh!) Gus really doesn't like work-but he does a lot of it-and he's the real "warp and woof' of Palco fabric."

Mllton V. ilohns was named manager of Redwood Sales Co., San Francisco, suc-.rceeding Russell D. Baker. The firm, whictr handles the Eastern sales of Dolbeer & Carson, Holmes Eureka, and Hobbs, WaIl & Co., is headed by Henry M. Hink, as president Lon S. Garrett, TPL salesman in the San Joaquin Valley, is spending a few weeks at the Scotia sawmill . . . Major Northwest plywood pr"oducers interested in world trade are joining the Pacific Forest Industries, formed to develop foreign markets for Douglas Eir plywood, announced President E. W. Danlels, Hoquiam, Wash.

. Max Hayward of the Ha;rward Lumber & Investment Co., Los Angeles, and his

ffisERoR99[ Mptw!!, il;; ourntrucktleet!

wife are on a 6-months' automobile tour of England . . . A. C. Penberthy of Tacoma Lumber Sales, Los Angeles, returned from a 2-week trip to his Northwest mill connections . President Wm. R. Thorsen re-

ports the resumption of operations at West Side Lumber Company's Tuolumne mill, which had been closed several years Chas. E. Rathbone, secretary of the San tr'ernando Vallev Lumbermen's Club. re-

Stqte Retqil Soles Show Up Big

Transactions subject to California sales and use taxes rose to an unprecedented first-quarter volume, disclosed George R. Reilly, First District member of the State Board of Equalization. Preliminary figures show that these transactions exceed $5.3 billion for the quarter ended March 31, 1960, which is 8/o higher than the comparable figure for the first three months in 1959.

If the rate of growth in retail trade occurring during the first quarter is sustained throughout the year, Reilly predicted that 1960 taxable sales will aggregate $25 billion. Application of the 3/o state rate and the additional l/o local

turned from a Humboldt county vacation . Bud Cavenah took over the retail yardg formerly operated by J. W. Copeland Yards at Eugene, Kenton, Hubbard, Hood River arrd Woodburn. Ore.

tax will produce $1 billion of revenue for California government.

Duroble Plywood Reopening Arcoto

Durable Plywood Company reopened its Arcata mill on May 31, after several weeks down due to boiler damage, according to Salesmanager Rolf Stolesen. Stolesen hopes to see full production of approximately 4,000,000 sq. ft. per month within a couple of weeks. He noted that production will run heavy to 2-4-l (Tee & Gee) combined subfloorunderlayment, which is becoming increasingly popular with builders throughout the nation.

Shipped pronptly by truck ond troilar onywhere in Coliforniq or by rcil lo your ipur ot siding cnywhcre in Amedco.

Stadium and Bleacher Seat Stock

ROBBRT S. OSGOOD

3315 West Fifth Street, Los Angeles 5

Dunldrk 2-8278

lim Forgre

Bob Osgood

Western Red Ceilm Lumber atd, Sid.ings

Jopon Plywood Monufocturers Assn. to Stort Cenfrql Purchqsing System

San Francisco-The Imported Hardwood Plywood Assn. here has received official word from the Japan Plywood Manufacturers' Assn. that a central purchasing organization will be established July l. The move was decided at a directors meeting of the JPMA, April 21, and a general

john Osgood

meeting of the association was scheduled for May 19 to work out details of the proposal. It was learned from a reliable source that, under the plan, JPMA has become a corporate association, with capital stock for the proposed "purchasing."

Under the proposed plan, which was to be decided at the general IVIay meeting, a "fair price" would be established by JPMA for Lauan doorskins destined for sale by Japanese exporters to the U. S. and for certain stock panels destined for other areas. If exporters should offer a price below the "fair price" set by JPMA, then the manufacturer would ask the JPMA to take over his lauan skins on consignment for subsequent resa.le to an exporter, and JPMA would then lend the manufacturer 70/. ol the value of the consignment skins.

It is further reported that 146 plywood manufacturers affiliated with the Japan Plywood Industry Assn. will begin jointly marketing plywood for export July 1 in order to prevent further price deterioration. Shutaro Matsuura, board chairman of the association, said in an interview with The Japan Times that the association wants to restore prices to last October's levels. He disclosed that plywood prices hacl dropped an average of 35/o since last Autumn, making it extremely difificult {or manufacturers to operate on a payir.rg basis. Last year Japan exported about 800 millior.r sc1. ft. of plywood valued at $76,400,000, the third largest amount recorded for a single export item.

Accorcling to the new joint marketing plan, the association was to be reorganized into an investment guild, May 19, and sale of plywood to exporters would be carried out tl-rrough the guild at set rates. This guild would make loans to plywood makers against their products in stock and would keeo the stock in 'ivarehouses until the market improves, Mitsuura said.

Tom lillord Reioins Hogon; To Assisr Whiremqn in Morysville

Tom Lillard, originally with Hogan Wholesale Building Materials, and more recently associated with White Brothers, has rejoined the Hogan organization and will assist Ken Whiteman, manager of Hogan's Marysville branch warehouse.

San Dimas-The clcvelop eigl.rt acres Rollefson Construction Co., Beverly Hills, will into 32 single-family residence lots here.

& Sugcr Pine

Hollywood Jr. Twins Are All-Purpose Doorg

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMBINAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Note lhese 4.in-t ADVANTAGES

Gomfort

a Th. Holhvood Jr. Twlns Demlt moil llght In kltchrn lnd s.ruic. porch?r.

O Glrc rdqqurte e.ay y6ntil.tlon.

a lnscct.tltht ru3t p@f 3crrGn3.

a S.rh Ghar mry ba clGln€d wlth osa

Convenience

a No mm dctourlng around a 3uperfiu. ou3 axttr door wlth rn almtul of bundl6.

a No morc $ggin& flim3tf 3cru€n doo6 rrhlch lnyita intrudcr.

a Actr $ .n .dditlond Drot ctlon for h0sflita She mly onicnc with out dd6 thEugh s$ ogcnlng wlthout unlcking th. du.

a BuGlarprot A slmlls touch of ltn. 96 lcks $3h.

$l

Economy

- a Sav6 buying a Sash, Screcn and Storm D@r. Hollywood JB. rr! rll 3 comblned into I doof,

a Saves on hardware, hanging rnd painting.

a Saves on expansive rcplac€ments.

a Sav€3 space The Hollywd Jr.

Twins may b€ hung to swing in or out. Lrav6 available fl@r 3pae h,hich ll u3urlly lGt in Htchen br entry way.

Ponel or Flush

a Hollyw@d Ji Twins gire you lEul cholco of ! Dansl or tl$h do. to hlrmonlzc with .ny styl6 archltec{urc

w Intsrlor daaign.

a Flu3h dor .vlihbl€ in phlliDDine

Lurun, Orl.ntll A3h (Scn) c Et'rdr.

a P.nal dors rvallablo In pinr onty.

Wdte lor lrce illvstrotcd litorotura

WEST COAST SGREET GO.

SP R. R. Invesring in Housing

The Southern Pacific is putting its temporary cash re, serves to yol\ helping the nation's constiuction projects get started. The t_ransportation company reported th;t it purchased. over $9 million in public housing notes last month, bringing its short-term investment in this form of government security to more than $31 million.

* "I!'g good b rliness for us in two ways," explains Sp President D. J. Russell. "We're helping finance new hous!t1S. *tti.tt the public needs. Good 6usiness is helped by a high level of construction activity."

^ SP rep^orts its investments in housing notes are helping finance 22 ,p1oject9 in 13 states, spread {eographically frorfr ln1ingfield, Florida, to Imperial Countylnd'the City of San Pablo in California. "Preliminary" notis are used for slum clearance and similar urban redevelopment work done before public housing construction can begin.

Y STOCK

WHOIESATE DOUCtAS Ftl, POND:I,O3A AND SUGAR PINE

Redwood Shipments Increose 29o/o Over Feb. During Morch

Monthly shipments of redwood lumber increased 297o during March, according to the California Redwood Association. March shipments totaled 49,401,000 board feet, according to a CRA compilation of reports lrom the 12 majgl redwood producers. February shipments totaled 38,414,000 board feet.

Production of redwood showed modest increases during the period. The March 54,489,000 board feet compargd t9 53,555,000 during February, and' 53,U2,000 during Ml!"tt 1959. Orders received during the month totaled 51,485,000 board feet, compared to 48,094,000 in February orders, and 58,527,0N in orders received during March of last year'

Unfilled orders at the end of March added to 81,739,000 board feet, a slight increase over February's unfilled order

NEWPOR,T BEAGH, CALIF.

file of 80,305,000 board feet, and about 5/o above 823,000 in orders on hand at the end of March 1959.

Redwood stocks on hand at the end of March 416,390,000 board feet, compared to 415,137,000 at

the 77,totaled the end of February.

Govottos Sell Ghulq Vistq Yqrd

Carl Gavotto, veteran San Diego lumberman, announces the sale of the South Bay Lumber Co., Chula Vista, to S. S. Vener, who will liquidate the stock and discontinue the retail business.

Ed Gavotto, the son who has been active in the yard as well as a leading light of San Diego Hoo-Hoo Club 3, has swung over to the wholesale side and is now with Frost Hardwood Co. in San Diego.

(Tell them Vou sae it in The California Lumbet Merchant)

INTDUSTRIAI 9PECIALISTS lN FOREIGN ond DOIUIESTIC HARDWOODS ond SOFTWOODS for every requirement

Direct Car ShipmentsTruck & Trailerof LCL from Yard Stocks

OUR MOTTOI Quality and, Qaantity GUARANTEED

lrlV 6Ja.cnrifu Sh*t

Bf le Sawee She Wcls, Too

Two ladies of the neighborhood had come to call on a newcomer and were met at the door by a very little girl, who ushered them into the living room, asked them to be seated, told them that her mama would be down at once, and then sat down gravely to entertain them in the mean_ time.

One of the ladies said to the other, guardedly, .,She's not very p-r-e-t-t-y, is she?"

And the little girl cut in with: .,No, she's not very p-r-e-t-t-y, but she's awful s-m-a-r-t."

AFesio Door Hosfs 3OO of Open House

(Continued from page 30) signed our new. general offices-doirrg a bangup job, too.,'

The colorful job they clid features att the beautiful'woocl products .us.ed by tl-re lirm in the mar-rufacture of its prod_ ucts. And the efficient layout of floor space covers the last detail in modern arcl.ritecture

During the.past 10 years this progressive concern has lllcreasecl lts buslness ntore than 100 times ar.rd, from all indications, ar.rother expansion story .rvill be due before too long, because both the livestock -an<l cloor business are booming at Artesia Door Company.

ANDy vAseuEz.(teft in top photo) ,,po!rs" for a couple of friends at the elaboratetv arrange.d 0pen House reception.. Lowei photo gives you'a ciosi:irp or itie';;o;'fi;i;i;;1 turing firm's profitabte new ,,sidetine,,: ttre Caie inO'gieJOind-;t-[ivistoil. Miti, ;;1i;;;

A Good Resson

A boy was buying a seat to a movie in the middle of the afternoon. The box office.man asked:

"Why aren't you at school?"

"It's all right, Sir," said the kid earnestly. "I've got the measles."

Hidden Rooms

Within my heart are hidden rooms' To which I hold the key; And even those who love me best Can't wander there with me. The doors of love that dreaming built, I open if I choose, And find within the Portals there, Romance I never lose.

And when my rendezvous is done, I'm loath to turn the key

Upon the hidden little rooms, Within the heart of me.

Hilda Butler Farr.

No Understonding

The recent widow called at the ofEce of the life insurance company to collect the money due on her recent husband's policy. The officer of the company wanted to seem sympathetic, so he said:

"Mrs. Jones, I am very, very sorry about your husband's death."

"That's just like you men," said the widow; "you never like to see a woman make a little money."

A Weover

I am a weaver of golden cloth' Singing old songs, I weave A fabric to wrap round a thousand dreams, When the long blue shadows leave.

The smile of a girl in organdY, The touch of a small white hand, A winding road in NormandY Where tall white birches stand.

The path of a tear that traced a way Down a cheek I could have kissed; The starlight of a night in MaY' Red lips and meadow mist.

These things are golden; I weave them, Mindless of Pattern or form, Into the fragrant cloth of gold That keeps my old dreams warm.

Simple

"How do iootball players ever get clean after a game on a muddy field?"

"Silln what do you think they have scrub teams for?"

Dunces to Geniuses

Charles Darwin could never learn a language.

Napoleon was number 42 in his class; yet we do not know the name of any of the 41 who were ahead of him.

Sir Isaac Newton was next to the lowest in his form. He failed in geometry because he did not do his problems in the way the book said he should.

George Eliot learned to read with great difficulty, and gave no promise of youthful brilliance.

James Russell Lowell was suspended from Harvard for complete indolence.

Oliver Goldsmith was at the foot of his class.

Emerson was a dunce in mathematics.

James Watt, the inventor of the steam engine, was a very poor scholar. And most of the math wizards of youth are not heard of in later life.

The Secrefqry Ouit

"Dear Boss: I am tired. I'm quitting this game; My head has gone dizzy, my back has gone lame, My seat is all calloused, my hands patalyzed From taking dictation. God help my poor eyes.

"I've finished.the brief in the Worcester case, A sloppy memento of this awful pace. The writ of attachment was served on the bank; Defendant just called and he thinks it's a prank.

"Miss Pewster was in and she asked that you phone, Your wife's raising hell, says she's too much alone. The stamps are all gone and you need a new chair; Your nails could stand trimming; remember your hair.

"I cleaned out the bottles and cigarette buts; You need a new steno, for this one's gone nuts."

Too Smqll

Texas is 212 times as big as Rhode Island. A Texas soldier who was stationed in Rhode Island for a short time, said he was very glad when he was moved away. He explained that every time he went for a morning stroll, he ended up outside the state.

The Lqment

There ain't no nothing much no more' And nothing ain't no use to me; fn vain I've paced this lonely shore, Since I have saw the last of thee. I seen a ship upon the deeP, And signaled this here fond lament, I haven't did a thing but weep Since thou hast went.

.. DIRECT SHIPffTENTS .

DOUGLA5 FIRPINE _ WHITE FIR qnd MIXED SPECIES

from Relioble Western Mills

flt yaeRs oil CEUFORME SnREET

Represenling HIRT & WOOD lumber Co., lnc. Eugene, Oregon

SpeciolizingLong Dimension, Timbers ond Mixed Cors of Specified ltems

505 E. Compton Blvd.Compton, Colif.

Wholesole Only

YEARS of

REtIABtE SERVICE to

Engelmonn Spruce

Cedqr o Redwood

Pine r Hemlock

Cedor Shingles

Complete Invenlory

IDOilOYER CO. lnc. 915 Olympic Blvd.Montebello, Colif. WHOIESAIE ONIY

HARDWOOD and SOFTWOOD PLYWOODS . . .

OXford

for every purpose

COMPLETE WAREHOUSE STOCKS FOR IMMEDIATE PICK-UP OR DELIVERY

disf ribuf ors lor

MED-PLY DOUGLAS FIR PLYWOOD

DRAIN UNDERLAYMENT AND ALL OTHER DRAIN PRODUCTS

UNITED STATES GYPSUM PRODUCTS

WALTACE PLY PREFINISHED PANELS

Jusf minufes from Sonfo Ano Freewoy ond all Soufhern Colifornio Communifies

Catifornia Wholesale Plywood, lnc.

7330 South Crider Ave.

PICO RIVERA, Colifornio

Coronqdo Vote Believed to OKoy Tidelclnds Aportments

Coronado, Calif.-Voters \\'e11t to the 1lolls herre, Jurle i' in a special election on arl issue n'hich harl split the commrrrrity-the propose d leasittg of city tirlelarr<ls f or coustmction oi iigtrt 14-story apartmetlt tou'ers in a $35million project. The election, I'r'hich early this mtlttth r'"'as

IMPORTED

2-6941 RAymond

3-71O8

"Coll us for All your Plywood Needs!"

believerl to have carriecl, u'as callecl af ter tlre Coronado Residential '\ssn. obtainecl a Superior Court u'rit of mandatc placing a refereudrrm ou the ba11ot. It hacl protested city-r-orrrrcil approval of a lease rvith the Phillip Youle_r1 Co., Vcrricc, Catit., 'w'hich proposes constrttction ol I,824 lnxurl' apartmellts in the area now occttpied by nrunicipal housins slated for <lemolition.

Oppinents of the project clairne<l thc t:rll structtlres u,oul<1 clestroy tl're architectttral character of tl.re old comnrunity.

lindley Direcfs Wood Conversion Ads

Three 1le\v advertising appointments have beeu announcecl by \\tood Cortversiot-t Compalrv, St. Pau1, Minnesota. K. C. t-indtey w:rs appoiutecl director of advertising for all the company''s products divisions. Named advertisin-g lnanagers for their respective sales divisiolls \\'ere \\r' G. Wolsion, Tuffiex industrial products, and I{. C. C)lson, Nu\Vood ar.rd lJalsam-\A/ool building proclttcts.

I-indley lias been advertising manag'er {or \Voocl Conversion since 194.9. Wolston joinecl the advertising department in 19-19 and was made assistant advertisirrg lnanager in 1956. Olson lias just joinecl thc compauy. The ner'\r appointmcnts u'iil permit closer coordination of prot-rotiorral prograttrs rvithin the trvo sales rlivisiotts, both of ll'irich have bcen cxpanclir-rg.

GCDSSLTN.T{ARDTNG LUIUIBER CO. Whofesale West CoasI Forest Producls

'1.i,,,',],',,1','.lt-*i',','a'

Weyerhoeuser Stqrts Acquisition Of Roddis Plywood Corporqfion

Tacoma, Wash.-The general principles under which the properties of Roddis Plywood Corporation would be transferred to Weyerhaeuser Company in exchange for Weyerhaeuser stock have been agreed upon, it was jointly announced here June 2 by Norton Clapp, president-of Weyerhaeuser, and Carroll Blanchar, pr.esident of Roddis.

Under the memorandum of intent signed by the two companies, Roddis shareholders would receive .56 of a share of Weyerhaeuser stock for each share of Roddis. The transaction is subject to the negotiation of a definitive agreement, further examination of the Roddis properties by Weyerhaeuser, and approval by the stockholders of Roddis.

Roddis is a manufacturer of hardwood products such as veneers, a full line of door, lumber and plywood, and other hardwood specialities which are distributed through its own wholesale outlets located throughout the cbuntry.

Weyerhaeuser is a diversified producer of Western softwood lumber and plywood, as well as pulp, paperboald, and converted products.

The Roddis transaction will mark Weyerhaeuser's entry into the hardwood field. Clapp stated thai the Roddis business will be managed intact as a division of Weyerhaeuser.

Industriql Pork Neor Honford

Hanford, Calif.-The Kings County Planning Commission has approved establishment of a 480-acre industrial park development 2l miles south of here. The development was secured by the Kings County Industrial Park Foundation, which raised nearly $350,000 in pledges in a week-long campaign here. It results from the announcement that Armstrong Tire & Rubber Co. will establish a $25 million west-coast plant at Hanford and buy 320 acres of the industrial property but use only 100 acres of its purchase.

USPfywood R,eports Record Sqles, Eornings for First Six Months

Record sales and earnings for the first six months of its .{iscal year are announced by United States Plywood Corpoiation. Consolidated net earnings after taxes for the six months to October 31, 1959, amounted to $7,332,000, compared with net earnings from operations in the same period

of 1958 of $5,189,500 after taxes.

For the quarter ended October 31, 1959, net earnings after taxes were $3,326,000. In the same period of 1958, profits from operations were $3,132,500.

Recbrd sales for the six months to October 31, 1959, same period last year. Sales for the quarter were $70,662,000, amounted to $142,839,@0, compared with $115,297,000 in the compared with $61,936,000 for the same quarter iast year.

CARGOIRAIL-TRUCK

Serwicing Retoif Lumber Deofdrs ond

Wholesote Distribution Yards OnIy

GUIF PACIFIC

tAND & IUIIIBER C0. of California

John Dlckens 5-2897

HANSoN TWX: Resedq 7340

qlso: Medford, Ore. r Tucson, Ariz. o Dqllos, Tex.

* REDWOOD ond DOUGTAS FIR *

Representing KAIBAB LUftIBER CO.

Speciolizing in WHITE FIR o PONDEROSA PINE 5PRUCE

Mills ot:

Fredonio, Flogsfoff, Holbrook, Ariz. o Wonship, Utqh

Diomond Anniversory Celebrqted by George Windeler Compony, Ltd.

George Windeler Company, I td., founded in 1885 as a cooperage shop, is. entering ils 75th year as a San Francisco business. The firm, which \as been an important supplier to many of the growth industries in the Northern California area, was founded by George Windeler in 1885 and prospered under his direction until 1941, at which time his son, Fred Windeler, assumed the office of president and became its active head.

' Under their leadership, the company has outgrown several plants, each one larger than the previous one, so that it now occupies a modern, seven-acre facility located at 2Z0l Jerrold Avenue in San Francisco. The baslc principles founded by George Windeler to produce quality products of sound design and fair prices have been.underlined factors through its entire history.

, The company's plant reflects the concepts of an aggressive, quality-mindid management. Among its. extensive equipment are several units designed to do specific. productio:n-jobs of improved quality that w.ere designed in whole or in part by thi company's engineers. In combination with ' modein equipment aie iapable workmen, some of *ttoT have been-with the company for their entire lives and, in some instances, second-generation employes are currently with the company. So as to provide good service for its

l92l qnd oncel rince 6m wq3 incqpc roted in l93O

customers, the company also maintains extensive facilities of tank-grade material in both Redwood and Douglas Fir.

In keeping with the dynamic concepts of management, Fred Windeler, in late 1958, purchased the Cooling Tower division of one of the major companies and entered the mechanical-drafting Cooling Tower field. Since that time, the company has appointed well-qualified representatives th.roughout most of the United States. The company's long history as manufacturers of well-engineered products has lit

Portid ot rh€ 4,176 gridr being prerently rupplied ct Y Goolim-lower rml*mcnl iob in Hmdcnon' Nev., fq,lh. Amaiio Potoh €hmicol Co., whish will be 696 fr. lorf, 5l fi. high. ild 18 fl. wide, md will require over I I <c' lodr of lumber.

line; lol will 5d

PGGnt rita ot 220I Jqreld Ave. hor bea oc<upicd in 3o Fm.irco rince 1931. lhe lqte Georga Windelet bought lhs rlte in eqrly l9(Dr, when atiro itqcl w6 | 0-15 fr. srder wqtd of high ride; grodwlly illed-in ova yeor' mw prenim indEtriol d@.

A rtickler for good hourekeeping ond rcfefy, Fred Windcler hqr cqrried o hir fother'r efiorlt lo ruinloin "o good plqce lo work" for cll mployel. ln 75 For3 of oPe.ofid' Windeler'r low occidert record ir olmel unbelievqble.

stmofic pilo. drive l5O 2d to

Fred Windelcr, the mfr bshind the clion, 3ucceedad lo helm of the op€rdio in l94l ofter thc doth ol his fother, with whm he hqd been pqtne. ein(e

Shot frm rec of plmt lhow q prtion of Wlndelcr'r lolge tan&-groda inyffto;iar of redrcod md Douglo f,r.

Reody lor dellvcry to lorol tomry, thir Danglor fir holfromd vol woiting Windeler looding equipmont Pqe3 "Wood co do it better."

Gus Hoover

Jones

Bob Hoover

Wholesole Only

SERVICE PtusWHEN YOU cArr us!

ADqms t -4211

6y'o PRODUCTS

FOR TU'IIBER DEATERS

. The Beoutiful Bolboo Aluminum Sliding Gloss Door.

. The Deluxe Royol Feolures lhe Most Exciting Innovotion In Sliding Door Hqrdwore.

"Tyco" Brqnd colifornic Pine Mouldings - "copri" sliding Gloss Doors -

sAsHwooD wtNDowg -- DOORS

Holfywood Combinotion Doors -- "l,yco" Aluminum Cosemenlsf,yt4ft Screens

"lyco" All-New Aluminum Screen Door ls Gompelitivety priced

R.O.W. Wood Window Units -- Aluminum Frsme Screens -- R.O.W. Sliding Unirs

"Tyco" Horizontol Aluminum Sliding Windows Are the Finest

Louver Doors -- Shutters -- Ccsemenls -- Rylock Aluminum Sliding Windows

Stondqrrd Brond Moteriols for the REIAII LUMBER DEATERS fwo Wqrehouses lo Serve you -

T. IA. COBB COAAPANY

tOS ANGETES I I

5800 S. Centrol Ave.

ADoms l42ll

proven to be basic in allowing for its recent acceleratecl growth at the national level.

- Geo:ge Windeler Company, Ltd., produces Tanks, Scrubbers, Degassifiers and valious types-of Cooling Towers for customers throughout the country, as well as several foreign countries. It has also established several service centers. in- strategic locations so as to tangibly support the basic philosophy of servicing its products in tne nela.

Fied Windeler has stated that, although it is gratifying to be a part of 75 years of growth, he Jeels thJt hisior! should be evaluated to assist in planning for growth in the future, providing improved products, service and ultimate satisfaction for all Windeler customers.

Bruce Bouer lumber Compony Celebrqtes Sqn Cqrlos Remodeling

Bruce Bauer Lumber Company staged a three-day grand opening, April 29,30 1nd May 1, to commemorate a froundup remodeling of its San Carlos store. The remodeling and opening_ production was handled by Garehime Corporation of San Francisco, with Ed Young supervising the entire job.

Bauer's remodeled store, located at 1001 El Camino Real. fronts some 1,000 feet on El Camino Real and features all new_ fixtures (Daley) and a greatly increased inventory ofhardware and "shoulder-trade" items. In addition to the-San Carlos operation, the Bruce Bauer Lumber Company operates another yard in Medford, Oregon, which was alio, completely renovated a few years back. Full details of the San Carlos opening will follow in a later issue.

(Tell them Aou sau it in The Californin Lurnber Mei.chant)

For Service and Dependability

Camarillo-A new residential tract by the l,ou Laramore Construction roads.

will be built on a 50-acre site Co. at Las Posas and Cawelti

Itlain 0ffce: 54 Haftor Street, SAI{ RAFAET Glenwood 34322 o (p.0. Box l3l7) o TITX: sRF g2.U

Son Diego Hoo-Hoo Hold Hulcr Lulu

The recent dinner-dance of San Diego Hoo-Hoo Club 3 turned out a rather disappointing crowd of 99, but the steaks were delicious and the Hawaiian costumes very colorful and plentiful. Reports aren't in yet on the more recent "Western Night," but the stags always turn out for that unless they're either blind or "over the hill.

San Dieso Hoo-Hoo Club 3 staged its annual Sp Diego Spring nce. Aoril 30. at Casper's Rancho Club, El Caion, where dance, April 30, Cajo1, -this year-'s "something new-the Hawaiian look," pro-ved .thrs year's "sometnlng new-rne rlawarran rooK, _ Pro_veu a huia of a good time for all. The ladies were advised to

The dining was on Casper's famous choice New York cut steaks, and the dancing was to "The Swinging Melody Aces." All for only $10 per couple. Reservations were handled by Perry Smith and Bill Pumfrey.

Deepfreeze the Wqtermelon' Folks; Son Diego Won'l Picnic This Yeor

The club voted unanimously to cancel plans for the, annual picnic this year because attendance at the event has been dropping ever since the Fish Fry was discontinued and the iricnii plan start'ed; there were always plenty of guests but not enough members'on hand.

- The remaining 1959-60 club-year event will be a dinner with wives in September to install the 19&-61 officers. Some real fine eniertainment is scheduled for this event, tentatively slated for Sept. 9, reports President Bill Seeley'

wear their "muu-muus, grass skirts or summery formals," while the Hoo-Hoo were told they could wear "anything 'from dinner jackets to beach clothes." Just "Be Comfortable," said the invitations. The entertainment ("back by popular demand") was "Gentri," the popular KFSD radio ieisoriality who had proved a hit at the club's midwinter dance. (Tett them Aou sau it in The California Lumber Mercfuint)

N-AWLA Continues Into 196l Its Soles-Troining Progrom; Ertends

Regionol Xleetings

National-American's 68th annual meeting was a three way suctessAttend Participation and Benefit to everyone present. The new approach which utilized seven discussion sessions and a key-note address by Carl F. Oechsle was based on a surrref of the membersfrip several months ago.

Development of a program suggested by a large majority of the members resulted in high attendance and excellent participation in the Panel Sessions. Discussion of distribution problems and manufacturer-wholesaler relations also touched factors such as Component Parts, Pre-Fab-and Transportation.

Distribution Yard/Warehouse Panel covered a broad range of items suggested by 78 questions submitted in advance to the moderator.

Mr. Oechsle, Assistant Secretary of Commerce for Domestic Affairs, whose topic "Business in the Next Decade" included promising potential, also cautioned that businessmen must interest themselves in legislative and government fiscal affairs if we are to benefit from the po-

Doyle Suggests "Hollof Fqme" For Wood-Promoring lumbermen

NLilIA Executive Vice-President Mortimer B. Doyle has proposed creation of an industry-wide "Hall of F ame" to honor lumbermen who ma"Le outstanding contributions in the area of wood promotion. In a recent speech before the National-American Wholesale Lumber Assn. in White Sulphur Springs, W. Va., he suggested:

"Perhaps we should give some special recognition, some special tribute, to wholesalers and others who, besides contributing to the financial support of the National Wood Promotion Program, also undertake to establish new standards of salesmanship, a new spirit of helpfulness toward their customers, a new apprecidtion of the problems involved in moving lumber faster and more economically from the mill to the consumer.

"Wood promotion," he emphasized, "is the job of everyone."

tential of the 60's. Inflationary rulings and legislation can destroy the anticipated gain and dissipate the assets of the present.

The successfully launched Sales Training Program will again be available to new enrollees in 1961, as well as a .Refresher for those who participate in the 1960 Program.

The Regional Meeting program will be extended to twelve areas in the fall of 1960. A Group Life Insurance program will be available to member firms in the late summer.

The meeting at White Sulphur Springs, W. Va., adopted Resolutions :

(1) Commending F.H.A. for establishment of Grade Marking Requirements on structural lumber.

(2) Opposing HR 9070-which would legalize the secondary boycott on construction sites.

(3) Opposing proposed amendments to the Fair Labor' Standards Act.

(4) Endorsing proposed transcontinental Rail Rate Reductions (Docket D-7916) based on increased mini- 'mum weights.

Officers elected for this year were J. Alex .McMillan, Charlotte, N. C., President; Mace Tobin, Eugene, Ore., 1st Vice-President; L. J. Fitzpatrick, Madison, Wis., 2nd VicePresident; William H. Seibert, Pittsburgh, Pa., Treasurer; J. J. Mulrooney, New York, N. Y., Executive Vice-President, and George E. Haring, New York, N. Y., Secretary.

Elected as Directors for three-year terms were A. D. Bell, Jr., Hobbs Wall Lumber Co., San Francisco, Calif.; Stewart A. Cooper, Vancouver, B.C. and others.

HOBBS WALL REDWOOD SUPPLIES THE UNUSUAL

When you need an unusual pattern or an unusual size, along with the rest of your order, you can count on Hobbs Wall.

Redwood is our specialty, as it has been for over 94 years. Regardless of grade-dry, green, or in-betweenwe have the right sources to make up your order. And the right prices.

For promp! courteous service-call, write or wire us directly.

Ve are Proud, to Announce

that we have been appointed Exclusive Sales Representative in California for Cascades Plywood Corporation's Reedsport, Ore. Stud Mill.

Premium Studs, precision trimmed, end-waxed and branded. . . . West Coast species.

L.A. Hoo-Hoo Go rhe Rugged Route

(Continued from Page 12)

Harold Cole, Harvey Koll and the committee has promised a "bang-up" day of h.ppy, healthy action.

It will also be election night to install the new officers for the 1960-6I club year. "The retailers are turning out in

CHeslnut 1-5124

Globe 9-5516

greater numbers for each tournament, and I would like to see each wholesaler bring a retail guest to our Jlune 24 event," said Snark Harold Cole.

There were prizes galore at Hacienda for the golfers and Cats. The low-gross trophy was won by George Cameron of Marquart-Wolfe Lumber Company. In the first flite, Ken Knbffel and Rex Wall were ihe-winners and, in the second flite, Harold Cole and E,d Difani carried home the loot. And, as usual, Russ Morgan won the retailer trophy.

The "Birdy Balls" were presented to C. Bastian, Lloyd Jorgensen, Johnny Osgood, Kerr Knoffel, S. Fredricson and Rex Wall. Charlie Strait won the guest prize and "Friday" Freeland won a trophy, but they couldn't stay for dinner, so went home empty-handed.

Chuck Lember made fine selections of the door prizes, whicl-r were practical gifts to take home. Winners in this category included Bud Oliver (two yet), Max Krause, Ralph Steffen, Ben Gardiner, Wayne Wilson, George Wallace, Andy Baratelle, Bob Porter, Ray Peterson, Milan Miche, Jim Gladd and Dick Lucas.

New life has been generatecl in Los Angeles Hoo-Hoo Cltb 2. Each monthly meeting and tournament has been progressively better and you are the loser when you fail to attend. Be seeing

La Habra-City planners have approved a 98-lot tract map located south of Las Lomas avenue, west of Walnut street.

Lumber Deqlers Reseqrch Council fo Endorse Building Products

In New Nqtionol Progrom

- Washington, D. C.-An unusual new national program for .checking and endorsing building products and 6ome equlpment is announced by the Lumber Dealers Research Council. It is believed to be the first such quality-guarantee program sponsored by a nonprofit research organization. The council, founded in 1948, conducts technical and merchandising research in the field of light construction. Its m_ost widely-known development is the Lu-Re-Co system of component construction,

Products which meet the Council's requirements will be designated "Design-Approved, Job-Tested," and the manufacturers will be given the privilege of using an LDRC "shield of approval" in advertising promotion and on products and product containers as well.

"\Me feel that this will be of benefit to everybody," said Clarence Thompson of Champaign, I11., president of LDRC. "It will help the manufacturer, the lumber dealer and, most of all, the consumer. In effect, the Council will be certify- ing that products measure up to the standards of quality maintained in homes built under the Lu-Re-Co system of licensing."

Lu-Re-Co licensing of lumber dealers, who manufacture and sell house wall panels and roof trusses, was inaugu- rated in May 1958. Each house component supplied by a licensed Lu-Re-Co dealer bears the Lu-Re-Co shield. '

"This new move to endorse other building products follows logically," Mr. Thompson explained. Early in 1958 the council formally offered sustaining memberships to manufacturers. Only products of member manufacfurers will. be considered for endorsement, and each product will be judged individually. A product, to be considered, must have national distribution, and the manufacturer must submit documentary evidence of quality-such as proof that a product meets FHA standards or Commercial standards. Application must be submitted on a form supplied by LDRC, with evidence attached. It then will be considered by a "Specifications Committee."

Members of the committee, all retail lumber dealers, are Patrl Cadwallader, Fred Dill, Phil Creden and Mr. Thompsoni post of a sustaining membership is $500 per year. "it is anticipated that this endorsement program will increase

the number of sustaining memberships greatly," Mr. Thompson said. "However, it should be remembered that whatever income results will be used to carrv out the council's program of developing better ways to build better homes less expensively."

The Lumber Dealers Research Council maintains headquarters in Washington. Its members include approximately 1400 leading retail lumber dealers in the U. S.

ASSOCIATED REDWOOD TI[IttS

P. O. Box 598 - Arcclo,,Galifornio

From Relioble Mills

REDWOOD, FIR ond PINE

DIRECT RAII or TRUCK & TRAIIER SHD'UTENTS

Bill Brcuning

TWX: ARC43

Phone: VAndyke 2-2416

Dirocl: VAndyke 2-2202

Tlre Lile oI Trcrde

Quit worrying about your competitors.

They are the life of trade.

They are the spice of business life.

They are a great, constructive element in your business. Without them you would be a mossback.

Downey, Colif.

SPruce 9-4521

WAlnut 3-2176

Rolph Stefren o CorlDuproy

An Editorial

Your business would never progress, you would never get anywhere.

Without them your trade would be poorly served.

Your business would meet with no loud acclaim, without them.

You would just be jogging along in a constantly deepening rut.

You should thank God for your competitors.

So should your customers.

And when Thanksgiving day rolls around each year, send each of your competitors a kindly card, and say:

"Thank you very much for keeping me alive during the past year."

Tight lf,ortgqge llloney Tokes 'Purr' Out of Building Permits

The one phase of light construction in the West to show an increase in April 1960 over a year ag'o was in the number of building permits other than residential, according to the monthly survey just released by Western Building, light construction Journal.

The balance of the report, which represents a comprehensive survgy of 466 building jurisdictions in the 13 Western States, indicates the cumulative effect on "tight" mortgage money the past winter.

Total building permits for April 1960 were 67,209 for a value ot $472,467,533; as compared to 71,346 amounting to $552,243,299 a year ago, a drop of 6/o in number of permits and t1/o in dollar value. The 12 states with a drop of 4/p in number of permits issued showed a slightly better record than California, with a 7/o drop.

Residential construction suffered more than any other phase of building, with the number of permits ofr 21Vo and the dollar value down LGVo, ftom $322,272,7O9 to $270,577,150; which would indicate a slight increase in the cost of building.

Hawaii, with 1270 permits totaling $19,606,822 as compared to 1149 total permits for $10,293,604 a year ago, led the field with nearly a $10 million increase. Honolulu in April was in third place among' all Western building areas, led only by Los Angeles cityand county, and at the same high level of building as March. ,

Nevada was the other state to show increases in all categories, with 826 permits for $10,109,653 contrasted to 561 perrnits for

does not lnclude incorporated cltles.

$4,372,424 a year ago. Dwelling' units were also up from 162 valued at 91,908,792 a year ago to 464 permits totaling $6,686,4g9 in April.

, Newcomers in April to the list of the 2b leading construction jurisdictions, compared to March 1960 are: Las Vegas, Nevada (tn l1th place); Maricopa county, .ltrizona; Multnomah county, Ore_ gon; and Santb Ana, Santa Clara and Oakland. California.

RAIL CARG TRUCK & TRAIIER

Shipments from Relioble Sowmills of

DOUGTAS FIR o PINE

L.C.L. REDWOOD from Yord ENGENTANN SPR.UCE

87Ol Wllshire Boulcvcrrd (Suire 2OO) Bcverly Hills, Golifornlc

Phone: Oleonder 5-6312 Corl

Large diversifted stocks of foreign and domestic hardwoodsour yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Competitively priced

The 25 f,eaahs Constructlon Jurlsdlotlons of the WestAprll, 1960

^eli.nltn EarD,4 7alolil Aoa/d Uiil4auf Sela+ 4a

OAK, BEECH, ond MAPIE FIOORING

Brodley Unii Wood Block Flooring

Higgins Lqminqted Block Flooring

GALTEHER HARDWOOD CO.

Americon Hcrrdboord Assn. Aims New Soles Progrom to Lumber Deqler

Directors of the Hardboard Association at their semiannual meeting, May 18-20 in San Francisco, approved changing the name of their trade organization to the American Hardboard Association.

The lO-member board also gave the go-ahead to a con"in-lhe-woll" S['D'NG DOOR

centrated six-months advertising program stressing the "plus values" of brand name, American made hardboard products. The campaign, to be directed by the Biddle Com- 'l he campargn, be drrectecl Dy lJlo Chicago adveltising agency, will be aimed at the pafly, a agerrcy' wll.l uc altrlcu dL LrrE builder-contraJtor user of -lTardboard and at the lumber dealer.

F. M. I{ughes, association president, said both actions stemmed "from the need for a greater identity for the American hardboard industry, and for a greater a\lrareness of our products and servicej by hardboard users, potential nsers and and the general public."

Industry efforts to maintain the economic stability of the expanding $100 million hardboard business, lnd at the same time cope with the mounting challenge of foreign imports, were discussed at various committee and board meetings. ' Association figures, presented by Executive Secretary Donald Linville, showed that U.S. hardboard production has reached the rate of. 2.4 billion square feet, more than double that of 1952. Imports, however, are now repor-tedabott l2/o of the U.S. domestic market.

"Besides causin rising foreign harr lose our export business, sharply 'lJesldes causrn€f us to lose expor ing hardboard production may r home market for imports during et duri L may gain tp to 35/o of. ring the '60s," Linville our reported.

Foreign hardboard, heretofore confined mainly to seaboard areas, is llow penetrating the Midwest market through the St. Lawrence Seaway, Linville said. To combat this threat, association members at the San Francisco meeting-representing more than 95/o of. U.S. hardboard production-pledged continued emphasis on customer service, dependability and quality products. Member co_mPfnies agreed on the continuing need to develop new hardboard products and a wider range of applications.

Pointing up the rapid. deve_lopments in_ their industry, many representatives voiced the opinion that more attention-wilf be given to "specialty" products in the future. Such productJ will be spicifically tailored to end uses and will be accompanied by expanded technical and sales assistance, they said.

"We will riake every effort to assure that every single person in our industry, as well as our customer and suppliers, are informed of the plus values of American brand name hardboard," Hughes said. Letters and special pan,fr phlets in the pay envelopes of all employes will as\-,their cooperation in aiding the program.

, ASSOCIATION-snded plywoods are just one of oul ryecialtiesl

The National Retail tumb

Building Materials E X PO

t950 er Dealers Association S IT lO N

(November 13-17)

Won'f Be Att Hord Work, You Know...

The Conrmitfee Below, For Insfonce, Wos Photogrophed lote in Moy While Plonning for YOU Some FABUtous FUN EvENTs in Mqgnif icent Son Froncisco

Mqnufqcfurers ond Suppliers - lf you hqven'f yet reserved your Exhibit spoce

Deqlers ond Wholesolers - lf you hoven't yet firmed your plons to otfend. ..

Grob the Phone, Grob the TWX . . Grsb rhe Plane, the lrain, the Btts, fhe Boot-the Steering Wheel (l96ds olready ofmost holt-gone and they're expecfing More Displays, More DeofersMore HIERYTHINC this year)

ond Coming November t in this mogozins - lhe greolest Speciol lssue everplonned for you -

Previewing fhe 7th Annuol Building products Exposition

FRANCTSCO, CALtF. . NOVEftIBER t3_17,lg60

Advertising Rote Cords Will Be Furnished Upon Request to: ro8 wesr 6rh sr. Brirdill" t"',lto"tiolf3[! *"'*"" ,o, Anseres 14, cqrif.

lefi to Righr: Mox Cook, The Coliforniq Lumber Merchont (Son Froncisco ofiice); Tom Fox, Fisher Lumber Co., Sonto l{cnico, ond Generol Choirmon of rhe 1960 Exposition; Joon (Mrs. Jock) Poneroy (ond iutf os grocious ond chorming os she looks); Roy Hulchinron, NRIDA Exposition Director, Woshinglon, D.C.; Jock Po-.roy, executive vice-presidenf, Lumber lvlerchqnl Assn. of Northern Colifornio, Son Froncisco; Willord M. Rulzen. generol monoger, H:rel Cloiemont ond Hotel Conterbury (where ihe women's dozzling Foshion Show will be held), ond Bob Pcine, prJbllc Relofions direci:r, NRIDA, Woshingtcn, D.C.

ctasstFED ADYEnTlslilG-Position Wanted if .o0 Fer ltnr, mlnimun 32.1t0; llelp Wantod ant others t1.50 per lln0, mln:mum $3.00. Tuo lines of addrsss (your address 0l out 6ox numtrel) rount as ono line, Ciosing dates lor copy, 5th and 2mh

-HEI.P.'WANIED- -POSITIONS WANTED_

LUMBER BUYER & Sales Mgr. for well-establishetl San Joaquin Valley whqlesaler. Someone with sales following of lumber y_ards in Sacramento-Bakersfield area preferable. Well-rounded merchandising knowledge of Douglas Fir, Pine & Redwood essential. Good opportunity for right man. Replies confidential.

Address Box C-2995, California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif'

SALESMAN under 35, alert, energetic, well-grounded in fitting customer's needs to a fully supplemented stock of Redwood, Pine & Fir. L. A. & Orange counties area. No frills but unlimited op- portunity. Car furnished.

WESTERN MILL & LUMBER CO.

4230 Bandini Blvd., Los Angeles 23, ANgelus 2-41'08

IIARDWOOD Lumberman with 20 years' Wholesale Industrial experience desires position in Sales, Oider Desk or Adminlstrative in L. A. or Orange County area._

Addresi Box C-3O02, California Lumber Merchant

108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

AVAILABLE-Lumberman with Sawmill, Wholesale and Volume Retail Sales Experience. Will Relocate.

Address Box C-2999, California Lumber Merchant

108 West 6th St. Bldg:, Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SAIJ/LEASE-

EXCELLENT OPPORTUNITY -Young Man-With Northern Cdifornia WholesalerSome Sales Experience Freferred.

Address Box C-2996, California Lumber ,Merchant i

108 West 6th St. Bldg.,'Room 508, L;os Angeles 14, Calif.

WE ARE EXPANDING and need TWO Additional SALESMEN. Excellent opportunity for GOOD MEN. Apply in writing giving all of your qualifications, expected remuneration and other pertinent information. NO PHONE CALLS, PLEASE. Send your information in writing and we will call you for an appointment.

INLAND LUMBER COMPANY

P. O. Box 325 Rialto, California

WHOLESALE SALESMAN for SoCal wanted by active Northern Calif. wholesale company with top mill connections, now selling 6Oo/e Redwood, 4lo/o F.ir. Top salesman required, experienced in green and dry Redwood.

Address Box C-30O1, California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

WILL FURNISH SOME ACCOUNTS for Grsater L.A. Area Salesman on Industrial sales, LCL type business-Pine & Fir. Prefer some experience. Job now open. Commission & Draw; car all,owance.

GREAT WESTERN LUMBER CORP.

8713 Cleta Street, Downey SPruce 3-'1931

CONTROLLER-CHIEF ACCOUNTANT. Experienced in handling multiple unit books, preferably some IBM and construction knowledge. Growing California retail and construction company.

Address Box C-3003, California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

LINE YARD SUPERVISOR. Experienced retail merchandiser wanted to supervise group of Calif. yards.

Address Box C-2998, California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

-CONNECTION WANTED-

EXPERIENCED Lumberman in Softwoods, Hardwoods, Plywoods & Millwork, successfully self-employed but not wishing to enter field on o\rn again, seeks connection with live, ambitious lumber concern. Excellent health, unmarried, free to travel all or Darttime; known as top-flight salesman with imagination and forceful approach. Salary secondary to good incentive plan.

Address Box C-30O4, The California Lumber Merchant 108 West 6th St. Bldg., Room 5G, Los Angelcs 14, Calif.

REAL OPPORTUNITY for aggressive young fellow to cash in on retail operation in booming area. 15 years' present managem-ent' store excellent shape; Inventory Sf2-$14'mO and valuable 150X235 real estate; house ind sheds on property. $20,000 on invento:y and real estate-will start a deal. Owner retiring to permanent fishing in this wonderful recreational area. Contact: Lyle M. Titus-TITUS LUMBER COMPANY-P. O. Box 867, Big Bear Lake, Calif. Phone: 5661 (Mornings only, please; I fish every afternoon)

IDEAL CASH-&-CARRY YARD with proven record, egtablished over 5 years in fast-growing San Mateo coastal community' Cl-"lF store invgntory, $7,500; comSination showroom and warehouse buildins. S?,50O: sii-*tieel truck, $1,000; new pick-up, $2,000. Lease $150 pei month, two years to run with S-year renewal option. Sl0,00O will handle, balance easy terms.

Address Boi C-2s90, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

RETAIL HARDWARE STORE and LUMBER YARD in Grimes, Calif. Established ove,r 35 years' in center of rich Farming area. Consists of Hardware Store and Lumbqr Shede on three 50x165-ft. lots, plus House also on 50x165-ft. lot adjoining yard property' Bids 'ivill be accepted.GRENFELL LUMBER COMPANY p.O.'Box 520 o COLUSA, Calif.

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokcrs for over 40 years r TWOHY LUMBER CO.

714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-E746

-EOUIPMENT FOB SAI^E_

MANDRELL for High-Speed PRE-FIT DQO-R Unit Assemblv. bi.ig""a attd U,titt b-y Virnon Qronquist of Doorway Mfg. Co. Never used. Price-$950.

Address Box C-3OO0, California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14' Calif.

ball-bearirie motors. 2 Moore Dry Kiln controllers, one 50'H.P. loiter. SO# rail. finned pipe, fans,- blowers, etc. All for $3,fiD. CAll: AMfterst 6-4383, Fresno, Calif.

Everyone Reods These Poges-Jusf llke You Colifornio Lumber tnERCHANl'lZE

All Your Wnnts Here

ALIFORNIA SUGAR & WESTERN PINE AGEI{CY,Inc.

SUGAR PINE _ PONDEROSA PINE _ WHITE FIR _ DOUGLAS FIRCEDAR

Door JombsKiln-dried Pine & Fir Mouldings, Lineol or Cuf -to-length, cleor or iointed

PHONE Dlomond 2-417E

TWX SAN 'ttATEO, CAUF. 74

A. C. "Bo"AhrensHugh RosoosnJg1ly Griffin BI'RUNGAAAE. CATIFORNIA

.f

P.O. BOX 153 ,' 1448 Chopin Avenue

5434

Cooling Towers - Cusfo m lAillwork

Speciolty Lumber lfems and Engineered Wood Products

GEORGE WINDELER CO. Ltd.

SAN FRANCISCO 24, CATIFORNIA

2225 Jerrold Avenue

VAlencio 4-1841

ADr'ERTTSERS TNDEX

'lAdvertiling oppeon in qlle.nqto lsruer (Tell them aou saa it in The Calilomia Lumber Merchant)

Indcpendent Bldg. Matls. Co.-... * Independent Nail & Packing Co...29 Industrial Lumber Co,----......-...-. I Inland Lumber Co..,--..-.--..-...-.----..46

-N- Neeley Nelson Lumber Co..--...,,.. *

Neiman-Reed Lumber Co...,.-,--------27

Nelson Lumber--..........-.-...........-_..76

Nelson Lumber Co., H. M.......-----*

Emsco Plywood-Essley & Son, D. C..----.---.-.,--. 76

-F- Fairhurst Lumber Co.--.......-,------.--..22

Farris Lumber Co.-...-.....--..-._,.-,,.*

Fern Trucking Co. rern trucKtng Lo.------_--._.---.-.._,.---. r

Founfain Lumber Co.. Ed----..-... *

-J-Johns-Manville-.-Johnson.Flaherty, Inc..--.......-------..* Jones Iumber Co., Andy--......--.* Jordan Sash & Door Co., F. t.....48

-K- Kaibab Lumber Co.---.-.---..--.--..--..-* Kelley, Alberr A...-....._._...-_............48

r\errst, ^.uer | Kent, Paul E.--. ..32

Kilgore, Robert P.-..---.--.....................52

Neth Lumber Sales, A. \ry.-----... * Newquist Jrmes W,-...,----...--.--...__ "

Norco Dislribuling Co.----..-...-.-,-.-*

-o-

Oliver J. Olson & Co.--.-----.-Cover 4

Olympic Sfained Producis Co..--*

Oregon-Pacific Lumber Co.--.-..-,-*

Osgood, Robert S........-.-,-.-,.-.----..60

Ostrom Lumber Co..-,.-----...Cover 2

Oxford Lumber Co., Rq-----.--......48

freeman Co., Stephen G..

Fremont Foresi Products,,'.'.'.'.62

Galleher Hardwood Co...-.--.,_---..-.76

Gamerston & Green Lbr, Co,._-. *

Georgia-Pacific Corp.----......--.--. 1 9.19

Georgia-Pacific Warehoures.....-.---21

Gifbreaih Chemical Co.--............-.74

Globe Intl. of Calif., Inc..-..-..,.... "

Golden Gare Lumbcr Co.....---,--_*

Gosslin-Harding Lumber Co...---...62

Grace & Co., W. R.......................63

Great Bay Lumber Sales:.-...-_-.---. *

Great Wesiern [umber Corp...._---.60

Gulf Paciflc Land & l-br. Co..-..-___67

-H-

Ha!ey Bros...-.-.-.....-----.-._...........-._...17

Hall Co., James 1....--.---..,._,..-_---.. *

Hallinan Mackin Lumber Co._.-.--.*

Hansen Forest Products Co......

Hearin Lumber Comoanv..

Hedlund lumber Sale!, lnc.

Hendrick Co,, J. W.-.......-.

Hexberg lumber Sales....-..--...--....66

Higgins Lumber Co., J. E........... * Higgins E.....,..___

Hill & rr^orton, Inc.--.......--..---......23

Kinton Lumber Co...------.-..,..-__-_---. * Kvalheim Machinery Co.........-------. *

-P-

Pacific Cerent & Ag9regares......24

racIrc r.r Jalcs.-...............--_-...-.....'

L. A. Dry Kiln & Storage, Inc. Lamon Lumber Co.-.--------- -Lash!ey, David E....-..----.....-..-..... * Lawrence-Philips Lumber Co.....,--* Lindbrman Wholesale Lumber..._-_ * Long-Bell Div.-lnt'l Paoer Co... * Loop Lumber & Mill Co............_,, * Los-Cal Iumber Co.--.....----.--.-..-.--35 Lumber Ccnter Milling Co.....-._--* Lumber Salq Company.---........----.. * -M-

-t_

Pacific Lumber Co., The-..-,.-.t0-ll

Pacific Lumber Deaiers Supoly.... *

Pacific Wood Products..--..-...-.......70

Padula Lumber Co., E. A...-......-.-73

Pan Asiatic Trading Co.--.---.......--. "

Paramounl Pole Consf. Co.......-- "

Paul Bunyan Lumber Co,---......... *

Peerless lumber Co.-........-..------_. *

Peirce Co., Al.---..-..--..-.--.-,.....-.... r

Penberthy Lumber Co.--.......--.---...75

Pernell Iumber Co.---.......--.--.........49

PGrry International Corp......-.----. *

Pickering Lumber Coro......-..--..-...23

Placerville Lumber Co.-.-.-.-...._--_-72

-R-

Ready Maid Kitchens, Inc.......---..*

Red Cedar Shingle Bureau-...----.... '

Reg.l Door Company..---.-..-Cover 3

Repco Industries, Inc.-...............-... *

Ricci & Kruse Lumber Co..--.--...._,61

Rounds Lumber Co..--.--.-....Cover I

Roy Forest Products Co.---.--.--.--..'

Weyerhaeuser

Hill Whsle. Lbr. & Suoolv Co..... " Supply *

Hobbs Wall lumber Co.................71 Lumber Cb.._..-,..........2'l

Hollow Tree Redwood Co._,....-... -

Holmes Lumbe,r Co., frea C......-Hoover Co., A. L.-...

Huff Lumber Co.---,.-_.

Hunter Woodworks--..

Creosoting Co.-....,-.._........_''..-... * Meier Lumber Co.. Herb:...-_,---.._. * Mendocino Wood Products-__.---..-53 Mento, Mervin R..-..------.........,.-_.-. * Mines Bandini, Inc..---.-....-.-.---.--.. * M@re Dry Kiln Co...----.-..-.---..,..-* Muiual Moulding, lumber Co.---.-. * llational Retail lumber Dealers Assn.-Ith Annual Exposition

-s-

San Antonio Pole Const. Co.._---_.. *

qnd lorger

s-Ft. Wideqn3l Wider

IEAD.IINED DOORS

-fev X-Roy Shielding

DOORS for All fechnicol Inslallalions

All R,EGAt Doors

Comply Wirh

Cornerciol Stqndqrds:

cs | 7r -50

cs 200-55 snd

cs g5-49 ...plusModern Revisions

.

ATL POPAUN SPECIES . AIT STZES

... the all new "VENTAIRE"

Att DOORS ARE HOT PRESSED wirh Type 2 Ureq Resin ond Belt Sqnded. Core construclion is qn qll-wood grid, with 29 horizontql Ribs ond 2 conlinuous Verlicols, spocing between Ribs is 2Vq". End rqils qre 21h", Sliles ste l3/q" qnd Lock Block oreq is 4x21". All doors qre guqrqnieed for one yeqr ogoinst delqminqtion or defects in mqleriql qnd workmonship, ond will be reploced lN THE WHIIE ONIY. Doors must be properly hondled, stored qnd seqled. All doors qre mqnufqctured in complionce with qll Commerciol Stqndqrds requested.

ttior o Jew cenfs ntgf€ .. . You con hoye cr

OLSON BARGES move lTtore lumber for less

Under deck, safe and dry (out of sight in this photo) new Olson barges can hold 4000 tons of plywood. equal 133 boxcars! Easy-access hatches arc 72 feet long. TWo 30-ton cranes speed all handling.

It's a warehouse-on-the-water for plywood, pulp and particle board, along with the rest of your shipment.

Olson operates three such barges (the Forest, the Florenc and the Mary Olson) as well as deck barge Pacific N9 2. And Olson handles with care and gets it there promptly. For rent, charter or lease, get in touch with Olson now!

Olson sleomers wilh corgo copocities up lo 5.l00 lons.