The California Lumber Merchant - May 1958

CAHNET CAPERS

THIS CABINET s|rU ATION HAS REALV GOT ME Dg

How A BtLT-WELL DEALERSHT g OR* THROUGH L.d.CARR &CO. CAN' MEAN MORE PROFIT FOR YOU.

PLEASE TELL ME :rHE sECRrr !

qusT sEE YOUR. : BILTWELL DEALER!

P";'$: d-t

IF YOU,RE NOT A BILT.WELL DEALFR/ You gHQ_ulQ BEI GET MORE OF TH E CONTRACTOR AND REMODELING CABI NET BUSIN ESs WITFI EASYSIO6K SEMI.ASSEM CUSTOM-TYPE CABINETS FOR R'SSY-TVPE CU'TOMERS.

L.^J. CARR &CO, WILL HELp TRAIN YOUR sALFs ForcE To MFR,cfreNoliE nNbsEut- Tt{rs PaoF|TABLE UNE. THEY wr LL coNorjct DEALER-coNrRAcroe MEETINGS AND PUT ON ACTUAL DEMONSTRATIONS FOR YOUR, C USTOMERSASK nP CA*IP/ET€ D€7.4//8,

mD-HAvEN'r-ftD-{ i/*#FAf?$P-%H#E^Bffi;

All eles are on tbe Big

O" 00 Go

Energetic Ostrorn Co-Manager Bill Pendola (leJt) ftnds his 4-place airpline indi,spensable for keeping in close touch with his firm's expansive lumbering operation. Here he confers with Ken Bowes, Wiolesale DivisionSalies ltlanager, about a proiected trip. He hops about the landscape with ease in his speedy craft . ' calling on Ostrom sawmil^ls,logging camps, srirveying timber holdings and contacting wholesale customers, as the occasion demands' Ostrom fJlks, from the executives dolvn, are dedicated to the production and dependable delivery of oply firyptt qualitg lumber. You'll be uag ahead to give the Big *O" acall on your next big order.

strorn Lurnber Co. wholesole deparlment

SHerutood. 2-3211

TVX: MSVL 241 IvIARY

Bill Pendola, Ottrom's Co-Manager, a seeond genera' ,ion lumbernzan, logs hundred't ol flying hotrt 7early.

THE

M. ADAMS Mcacger

Jack Dionne, Publisher

Incorporcted under the lma oI Cclilornic Publighed the lst and lSth ol ecrch month ct Rooms

Ht]W LUMBER Lt]t]KS

The green fir dimension market leveled off in the pe.riod ending May 8 after rising steadily since mid-April. Prices on all grades, and also studs, were still strong, however, reported Crow's Lumber Market News Service. Prices on random length Standard and better green fir 2x4s were just short of the Spring 1957 price level, and the lower grades surpassed last year's prices; boards, timbers and clears were still belovr' 1957 prices. Rising p,roduction in the Pacific Northwest with better weather was the big halt in the price rise. Pine boards have been steadv. K-D fir Utilitv and Economv dimension made sharp advances.

Shipments of 481 mills reporting to the National Lumber Manufacturers Assn. in the week ending May 3 were 12.5/o above production, while new orders shot 79.4/o above; for the year to date, orders are now 3.6/o above production. National production of lumber totaled 2,508,000,000 board feet during March, reported the NITMA. Shipntnts rose lA/c over February and orders 6Vo. For the first three months of 1958, production hit the lowest first-quarter output recorded since 1949. Orders of 125,839,198 leet were 18.2/o above production at 155 mills reporting (135 operating) to the West Coast Lumbermenis Assn. in the week ending May 3; shipments were 8.4/o above. In the previous week ended April 26, orders had zoomed 28.6/o over production. . . . The weekly averaS:e of Douglas fir sawmill region production during April was 155,745,000 feet; orders avera'ged 175,941,000 feet and shipments 161,785,000 feet. Orders rocketed 36.4/o and shirpments 78.4/o above production of 74,334,00A fieet at 723 mills reporting to the Western Pine Associatiron in the week ending April 26. . 'Orders of 2Q415,000 feet were 03A7o and shipments were 3.67% above the three-year average at 91 mills reporting to the Southern Pine Association in the week ending May 3.

wEtcontE

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers":

IMA Presidenr Hornilton Knofi (lefi) ond Vice-President Fronk Heord (center) greet rhe-NRIDA president and convention specker, J. C. O,Molley, phoenix, Arizono, deoler ot the Ahwohnee hotel in Yosenitc Notional park, scene of the lllANC'r l8th qnnuol gothering, which ir reported in the Speciot Section Poges

731 , Arcodio, Gqlifomiq TWX: ARCADIA CAL726I

Herb ltieier -The Quolity's HIGHER From "Meier,,- Andy Jones

Southern Colifornio Plywood Group lAops Plons to Boost Ploce in Locql Industry

New standing committees for the Southern California Plywood Association are announced by James C. Barron, president of the organization and general marlager of Sand Door and Plywood Company. The appointments followed the regular monthly meeting, ApiI 24, at Rodger Young auditorium in Los Angeles.

Barron, who has been president of the reactivated plywood distributors' organization since 1956, has agreed to also chairman the Public Relations committee. This group will seek to broaden the activities of the association through cooperative endeavors with other trade groups; develop advertising and public relations coordination with national organizations serving the plywood industry, and maintain harmonious relationships with mills and mill organizations to the end that improved understanding of mutual problems is achieved.

Ouch!

The following appeared in the "Letters to the Editor" columns of The Los Angeles Times of April t7,1958; it was signed by P. C. Aller of a Southern California city:

"The unemployed should not be too unhappy, just a little longer coffee break and a little more time out for a smoke. I recently went into a lumberyard to purchase fixtures for an overhead garage door. The clerk to attend me had just drawn a cup of hot coffee from a vending machine.

"He led me around two or three turns in a long corridor to where the equipment was stored and with the cup of coffee in one hand, he tried desperately {or.some time with the other hand to sort out the different makes (some 40 pounds, packed in heavy paper cartons) which, of course, was impossible.

"He then remarked that his coffee was getting cold and headed back to tl-re ofifice, I presume to sit down and finish his coffee-after which he would give me some consideration.

"I am nearing 75 now, and happy that I am a throwback to the good old days when work was considered a virtue and not a disgrEce."

thern California district manager of United States Plywood Corporation, has been asked to head up an important new grouo to be known as the Research and Education comi-ritt.., prirrcipal function of which will be to research cost data on plywood warehousing, develop new procedures designed to reduce expense, and conduct industry-wide studies into lvays and means to improve the distribution methods of the industrv.

Nqtionol

Floyd Yates, president of Southwest Plywood Corporation and secretary-treasurer of the Southern California Plywood Association, will serve the Finance committee of the group as its chairman. Yates' committee will develop operating budgets for the association so it may continue the steady growth pattern it has experienced in the last three years. In addition, the Finance committee will schedule increased expenditures for improved public relations and other accelerated activities of the SCPA.

Lumber

lllqnufocturers

Schedule Ponel on Distribution in Sontq Bsrboro, lltoy 25-28

Lumber manufacturers and distributors will sit down together to discuss ways of improving their distribution ryite.r-t in a panel discussion on the subject-"Is Our Distiibution System Ade<1uate for Present and Future Needs?" -as a highlight of the 1958 spring meeting of the National I-umber Manufacturers Association, May 25-28, in Santa Barbara, Calif. Participating will be representatives of all distribution channels of the lumber industry and lumber and building publications.

Mortimer B. Doyle, executive vice-president of the National Lumber Nlanufacturers Association, said the primary purpose of the panel will be "to determine how we can besi streamline and improve current distribution methods to meet the expected upturn in population and housing needs during the next l0 to 20 years."

Panel members will include J. C. O'Malley of Phoenix, Ariz., president of the National Retail Lumber Dealers Association ; Floyd C. Poore of Chicago, president of the National Association of Commission Lumber Salesmen; Philip Boyd of Chicago, former president of the NationalAmerican Wholesale Lumber Association; Russ Fryburg, sales manager of the Timberlane Lumber Co., Eugene, Ore., representing in-transit shippers, and Editors Roch Bradshaw, J. \ /. Parshall, Gordon Lawler and Francis W' Brown.

John R. Mercier, vice-president of the trade group and assistant manager of Ray Hill Lumber CompanY, was named chairman of the Membership committee, which will undertake the task of expanding the membership to other counties. The organizttion now numbers among its membership nearly all plywood distributors. in the Los Angeles county area.

Don L. Braley, also a vice-president of SCPA, and Sou-

Moderator of the panel will be Kenneth Smith of San Francisco, recently retired vice-president of the Pacific Lumber Co.. now a consultant on lumber management.

tMA Welcomes Denqir Yord

San Francisco.-The Denair (Calif.) Lumber Company, owned bv Tim Silva. has ioined the ranks of the Lumber Merchanis -Association of irtrorthern California.

Jmer C. BARRON, Presidont Floyd YAIE5, Secretffy-Treo3urer

John R. MERCIER, Vice-President

Do L. BRAIEY, VicePrerident

A Powerful Promotion Pcrckagg To Help Deolers Sell llore TI, I I r^ ft(rn'and L0'ul lwe

Here is a complete promotion package designed to help you increase sales in the high and low fence market. Weyerhaeuser is making it available to help dealers pick up new volume in a profitable market which can consume immense quantities of lumber and building specialties. With this powerful merchandising package you wiII be in a better position to sell the fence market. Here is what you wiII receive:

FUtt-COtOR 8y2' x I l" CATALOGS: A supply of catalogs showing 24 beautiful low fence designs . also a supply of catalogs illustrating 16 high fence designs which give homes privacy and character. Full specifications are given for each design.

COTORFUI MAILERS: A quantity of each of two handsome mailing pieces showing fences in beautiful settings. They show both high and low fences.

DISPIAY STAND: This modern stand displays all the fence literature. It will attract customers and promote fence sales. The display is designed for wall or counter use.

SHOWROOM DISPIAY: Big 4-color poster printed both sides, plus six big banners with selling messages and fence illustrations will make your showroom "Headquarters for Outdoor Living Ideas and Materials".

AISO AVAIIABLE: These additional materials can be had free of charge if you buy the fence promotion package.

Local Aduertising Aid: Free newspaper ad mats and radio scripts-yours for the asking.

Building News: Fact-packed publication, new this year, which will be mailed by Weyerhaeuser to the builders you name.

THIS FENCE PACKAGE lS YOURS FOR $IO.OO: The fence selling promotion package shown abovethe third step in Weyerhaeuser's program to help lumber dealers get a bigger share of the 1958 building and modernizing markets-available to dealers for $10.00.

WltH THIS WORKBOO( q lmbe. dwler <o oqaily qsle o cmpl.te pcckqe prlcc o moteriolr for o flr plywood clec-rpo pole bm lo meel sy Equirmflt. The DFPA dweloped lhc rqler tool tq rurol dolqr ofter reseqrch in low-cotl cffit.ucliq of utllity bmr.

Thir low-corf, 36' cleqr-rpo tfructure (top riglttt so be exfaded ln length lo dy mulitple of 12 feef with no intcrmediofo polq; poelr of 3/t,, thick Exterior C-C fir plywood ond llghf bul 3lrdg lrutrs give rigldity ond rim- pl:(lty dsired by fmen.

Low-cotf, ecily fobricoted trurrer Ire(od phofo, .ightl simplify pole-bm cdrhuctlm; unil. rhown herc ce incorpe rqted in plm fa exporion pole bm thryn in b@k ofiered by DFPA to Etoil lmber delers reeklng thlr type businq:.

Courret of giot ir plywood "rhinglct" lwer photol lop to form uniqre rool. Eoe ond rpeed ol inttqlloti{ keept pole-born corlr low

Ac_cording to the Douglas Fir Plyu'ood Association, ply- wood pole barns have certain distinct advantages ovLr barns built with conventional surfacing materials.

From a merchandising standpoint, materials for this form of construction are easier to stock and handle. Because plywood in this form of building is so competitive, dealers can, in.most instances, retain greater profits on the total package without losing a competitive edge.

The roof trusses in this building have been engineered for minimum cost with adequate safety. Fabrication by the user or in the dealer's yard requires no special skills or equipment.

From the users' standpoint, plywood construction is lowcost, strong', durable and virtually free of condensation pioblems, providing warmth in winter and coolness in summer. In addition, plywood generally simplified the erection procedure substantially.

The roof surface is a particularly interesting new approach to low-cost construction fully proven by more than three years of experience and research at Oklahoma A&M and Oregon State colleges. Individual structures on a number of farms in the midwest and west have confirmed these findings.

The idea involves succeeding courses of. /g-inch plywood lapped like giant shingles. With the exception of mastic and batten treatment of vertical joints, no further roof treatment or surfacing of any kind is needed.

The grade of plywood specified is a permanently water and weatherproof structural panel recommended primarily for farm use. It is identified as Exterior C-C which is manufactured with IOO% waterproof adhesives identical to those used in the manufacture of plywood for boats.

Few dealers have ever stocked this economy structural grade of exterior type fir plywood. Today the association is backing dealers with intensive consumer advertising and sales promotion in the nine-state Midwestern farm area to assist lumber dealers in building public understanding of the advantage of fir plywood in low-cost farm structures.

Because plywood is generally a good profit item at the dealer level, the association urges lumber dealers to seek quotations on this grade from their regular sources of sup- ply with a view to increased farm sales. In addition to the new pole barn work book, a number of other farm plans and sales aids are available.

R.ichmond Yqrd Joins TMANC

San Francisco.-The Richmond (Calif.) Lumber Company is a new member of the Lumber Merchants Association of Northern California. W. G. Nobmann is the owner of the retail yard.

Southlond April Gonstruction Hits lo-Months' Peok Acriviry

Building construction made a sharp upswing in April in the unincorporated Los Angeles county areas and 21 cities under the county division. Cotinty Engineer John A. Lambie said April permits totaled $27,725,986, compared tog24,676,137 in March. The 3528 permits issued were the largest number since last June and brought tl-re county's 1958 fourmonths total to $94,795,058.

City building permits reported by G. tr. Nlorris, general manager of the Los Angeles Building and Safety Dept., totaled 4842 at $42,613,701, compared to $64,050,228 in March this year and $57,095,189 in Aprll1957. For the year to date, however, the city building is running ahead of 1957, with the 17,965 permits issued to date worth $188,194,997, compared to $177,437,202 in the last year's same span.

(Tell them Aou sau it in The California Lumber Merchant)

!'Babe, that there's xthot I cat, a SOUND FOANDATION ! " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber g."

BAXCO pressure treateil FOUNDATION LUMBER

*Wt"t else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of rilTestern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. . And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars. rVrite today for free booklet.

@ J, H. Baxtcr & Co. rg56

Pocific Fir Soles Now Representing Emmerson & Son Sowmill With Arcoto Plont Producing 50 tltillion Feet Annuolly

M. W. Crook, partner in Pacific Fir Sales, sawmill representatives concern of Pasadena, atrnounces that his firm is now exclusive sales representative ir.r the Soutl.rern California area for the R. H. Emmerson & Son douglas lir sawmill located at Arcata, California.

The modern Emmerson plant is located on a lO-acre tract adjacent to Arcata and is presently producirrg in excess of 50 million feet of dry and green Douglas fir annually_. This mill, one of four, was constructed in 1954 by R. H. "Curly" Emrnerson, who has been identified in lumber manufacturing in California and Oregon for the past two decades. All of the sawmills completed bv Mr. E,inmerson have been located in Humboldf countv- and he is cor.rsidered one of the most prominent lumber executives it-r this district. He has been associated in lumber production for the past 35 years.

A. A. "Red" Ernmerson, sorl of "Curly," althougl-r young in years, is old in experience, having been raised irr the lumber productior-r field. Following his discharge from the service at the end of the Korean war, he fell into the footsteps of his father and is llow sawmill manager of the Arcata plant. He not only has complete charge of the savr'-

(Continued on Page 67)

Witzel Appoinfed Solesmqnoger Of R. H. Emmerson Lumber Co.

The appointment of Sam Witzel (left) as salesmanager of the R. H. Emmerson Lumber Company, Arcata, was announced May 1 by A. A. "Red" Emmerson, general manager. Prior to taking over his new post, the popular young Northern California lumberman was employed by Twin-City Lumber Co. in San Rafael.

Witzel originally began his lumber career as a PLIB grader at Willamette Valley, Oregon, witl-r a subsequent 4-year hitch with Al Clements Lumber Com-

lamette University leaving Clements, arrd spent several

W pany at Eugene. A Navy veteran the Korean \Arar, Witzel attended Wiland the University of Colorado. After Witzel moved to Northern California years rvith Helms Lumber Co.

fop: R. H. "Curly" Emerro, heod of the operq'tid Cqter: Th€ Ho4Rig in c<tion Lryer: Glen O. Pelerron od Jim Tuc.i

Top: Roil loding at the big Arcoro smill Cenler: Pony ride ol the Emerrn & Son mill Lower: June Scolt, Dorlone ll<Gie, Arney Jepron

Top: A. A. "Red" EmeEon, Smill mooger Cenfer: The Re-Sw in q bur. of activify lowen Kiln-dried Clor lumbq ttorqge ihed

|UIASONITE Makes the News

with profitable new LUSTREWOCDD panels

THE COTOR IS BAKED IN

Ifere's real profit news! A product you can sell through quick, easy demonstration. A Masonite panel designed for specffic jobs in homes, stores, warehouses, factories.

Masonite@ Lustrewood presents a smooth, flat and lustrous surface that's super-resistant to surface injuries. It's sealed to resist grease, crayons, ink, alcohol, lemon juice and common household chemicals. Qolorful and durable, it's ideal for walls, wainscots, shelving-wherever resistance to stain and abrasion is important...and beauty is desirable.

Ask your Masonite representative to demonstrate the superior hardness and scratch resistance of Lustrewoodand let him give you the pleasant profit picture. Or write Masonite Corporation, Dept. CLM-5-15, 111 Sutter St., San Francisco 4, Calif.

OUICK FACTS ABOUT MASONITE TUSIREWOOD

Strong, dense and grainless hardboard panels. Super-sealed at the factory for super-resistance to nicks, cuts, scrapes, scratches and dents.

Dirt, grease, lipstick, crayon and many other household products are easily washed ofr with soap or detergents. Choice of gtay or green tinted surface.

Panels are 4/ wide; rAu, %6,,, 14,, thick; up to 16, long.

Said the famous Henry Watterson: "I would compromise war. I would compromise glory. I would compromise anything at that point where hate comes in, where love ceases to be love, and life begins its descent into the valley of the shadow of death. But I would not compromise truth. I would not compromise right."

One of the most quoted credit reports ever issued was alleged to be this one: "It is our duty to report that the concern you inquired about has no property, either real or personal; no credit, actual or potential; no prospects, present or future; and no hope, here or hereafter."

Courtesy is the one -Jur"ri ot l*"r,"rrg" that is accepted at par by the best people in every country on the globe. It is sentiment enclosed in businesslike and reasonable expression-the embellishment that adds tone and harmony to matter-of-fact routine-the oil that lubricates the machine of commercial good fellowship, and promotes the smooth running of an organization.

Vision plays an important part in business success. The man who looks not only ahead but all around him, will see opportunities that are entirely missed by men in the petty routine of immediate affairs. Without vision, ideals are impossible. It takes vision to see that a business is built, not of single orders, but of customers. And customers'can be carved only from the solid rock of service.

Dreamers make better business men. The man who is not afraid to dream about his business from new angles, in new lights, through different lenses, is a real business builder. Business has always progressed through dreamers. Were it not for the dreamers of the world we would still be living in caves, dressed in the skins of wild beasts, and knowing no God. The credit for the continual march of human progress belongs largely to dreamers. ***

"Science teaches us how to heal and how to kill." wrote Dr. Will Durant, philosophical writer. "It redirces the death rate in retail, and then kills us in wholesale in war. But only wisdom can tell us when to heal, and when to kill. To observe processes and to construct means, is science; to criticize and coordinate ends, is philosophy; and because in these days our means and instruments have multiplied beyond our interpretation and synthesis of ideals and ends, our life is full of sound and fury, signifying nothing. Science without philosophy, facts without perspective and valuation, cannot save us from havoc and despair. Science gives us knowledge, but only philosophy can give us wisdom."

BY JACK DIONNE

"A Reol Good Volue"

"I believe this marks mv tenth vear as a subscriber. I still think it's real good value for the money."

-Walter A. Remak Torrance, California

That great thinker Francis Bacon said: "Whereas I believed myself born for the service of mankind, and reckoned the care of the common weal to be among those duties that are, of right, open to all alike, even as the waters and the air, f, therefore, asked myself what could most advantage mankind, and for the performance of what tasks I seemed to be shaped by nature. But, when I searched, I found no work so meritorious as the discovery and development of the arts and inventions that tend to civilize the life of man." * -!F

Thank goodness, says a wag, we live in a country where a man can speak his honest mind, providing he isn't afraid of his wife, his neighbors, or his employer, and is certain it won't hurt his business or his reputation.

And another wise "r"Jnu, i, ,i" man who said that he reached his highest condition of personal efficiency when his wif6 went away; when she had been gone just a month he could already put his

either end.

John Boyle O'Reilly put a talented verse on the subject of kindness into shape in this way: "What is the real good?" I asked in musing mood. "Order" said the law court, "Knowledge" said the school, "Truth" said the wise man, "Pleasure" said the fool; "Love" said the maiden, "Beauty" said the page, "Freedom" said the dreamer, "Home" said the sage; "Fame" said the soldier, "Equity" said the seer. Spake my heart full sadly, "The answer is not here." Then within my bosom, softly this I heard: "Each heart holds the secret, KINDNESS is the -**U.*

Most of us have often read the words: "Neither snow, nor rain, nor heat, nor gloom of night, stays these couriers from the swift completion of their appointed rounds," and perhaps few of us ever dreamed of their ancient origin. It was the ancient Greek historian, Fferodotus, writing about the Persian postal system under Cyrus, who penned those impressive words. That was five centuries before the Christian era.

It is said that the acme of social success has been reached when one is so popular he is invited everywhere, but so independent that he usually stays away.

SAN ANTONIO "KNOW-HOW''

IHESE ARE BUT A FEW OF THE REASONS WHY YOU SHOULD CAtt Plqns Avqiloble For Any Size Building Skilled Workmen For Every Prolect Your Inventory Completely Protecfed Sove

Conslruclion Crew With Mobile Equipment Erecting lumber Shed

LUMBER CARGO MOVEMENT

through the Port of Redwood City continued to grow last month with the arrival of another Georgia-Pacific Corp. pool shipment on April 20. The million-foot cargo, which originated at Coos Bay, Oregon, arrived aboard the George Olson and was shared by three Peninsula retail yards-Hubbard & Johnson Lumber Co., O'Neill Lumber Company, and Merner Lumber Company.

Georgia-Pacific Corp., working with the Oliver Olson Steamship Lines, in recent months has been offering pooled shipments as well as straight cargo loads from Coos Bay to Bay Area lumber dealers.

Weyerhoeuser Invests $57 filillion in One Yeor's Exponsion

Tacoma, Wash.Weyerhaeuser Timber Company ir.rvested almost $57 million during 1957 to improve and expand its manufacturing and forest operationJ facilities and to buy timber and timberlands, accoiding to the company's annual report just released.

These capital expenditures were the second highest in the company's history. Tl.rey amounted to $56,937,000, of which $41,875,000 was invested in plants, equipment and roads. The balance of $14,961,000 wint into icquisition of timber and timberlands. Durit-rg the past ten years, these expenditures totaled $441,000,000.

-I4ost_signific-ant event of the past year was the merger of the Kieckhefer Container Company-and The trddy pafer C^orporation into Weyerhaeuser Timber Company on April 30, 1957.

_ Tl-re company's sales of forest products in l95Z u,ere down 4/o to 9420,601,000 from $439,000,000 in 1956. Net income for 1957 declined 17.5%. It was g53,425,000, comp-argd rvith g6-1,768,000 in 1956. Results of both years include operations of the Kieckhefer and Eddy companies rvhich became a division of the timber company.

Weyerhaeuser employee earnirrgs rose to'$106,434,000 last year, compared with $104,283,000 in 1956. These figures include^wa^ges, salaries, vacation and holiday pay. A-total of $10,098,000 was paid by the company lasi yeir for employee benefits including pensions, iniurance, and. social securlty taxes.

- Weyerhaeuser's annual report points out the reduction in dbmand for lumber and the reiulting lower prices and reduced profit margins. Although demand for plywood was relatively better than for lumber, these prices also remained at a depressed level throughout the yeir.

The company's production and shipments of pulp and paperboard showed a tonnage increase over the -previous year. Sales o.f sh_ipping containers, milk cartons, aud folding cartons by its 'Kieckhefer-Eddy Division also showed ai increase over 1956.

But profit margins generally narrowed as they were squeezed between level or declining prices and

increasing costs of production. The effect was particularly severe in the building materials line, the annual report pointed out.

N'Iajor improvements and expansions during 1957 include accluisition of the lumber and plywood facilities of W. A. Woodard Lumber Co. at Cottage Grove, Ore., together with approximately 55,000 acres of timberlands; completion of the sulfite pulp mill on Grays Harbor, Wash.; exp-ansion of the bleached paperboard plant at Longview, Wash.

Under construction are an expansion of the company's cl-rlorine plant at Longview, \Arasl.r.; a new milk carton plant near Pittsburgh, Pa. ; a new lumber distributing yard rn th-e P^ittsburgh area; t\r'o new shipping container plants, one in Ohio and the other in New Jersey.

During 1957, the comparly purchised a corrugating and ,shipping container plant in Honolulu. It is being opelated by Weyerhaeuser Hawaiian Company.

- Following up its successful seeding program in 1956, lVeyerhaeuser seeded by helicopter 2:,50O acres in the Pacific Northwest. An additional 4800 acres were reforested by hand planting. Studies of growth and yield continued on Weyerhaeuser tree farms, with renewed emphasis on accelerating reforestation botl.r on currently logged land and on other areas that have not returned to production through natural mealts.

Other research and development studies have already m_ade possible improvements in utilizing and treating miil efifluents, improvements in existing grades of pulf and paperboard and development of new ones, and improved processes for production of lumber and additional lumber products. The studies have also led to improvements in hardboard and particle board lines to meet customer needs, and development frorn Douglas fir bark of quercetin, a pure chemical with a variety of useful characteiistics for medicinal and industrial prlrposes.

The annual report indicates that 1958 is starting out with an unsatisfactory level of prices for lumber and plywood. Th-e report also points out that productive capaciil in the industry is substantially above current demand.

Leff: Bill Wroy, bor of Hubbqd t.lohnro'r Pqr yqd, with Potnq Chet Jolrnro od "fury f.icrd." night; thg Strcddle lruck cqrcr in fc ltr lood ot dockride.

Left: Clqe-up of the Stroddle picking vp o lood. Right: John Cleere, O'Neill Lmber Co, driver, hc the truck looded md ir reody to heod for the ledw@d Ciry yqd nol for f.m port

Complete lnvenlory.

Ycrld Fcrcilirieg

FOR, Att YOUR, tUMBER, REQUIREN,IENTS

GCITI ATLAS

KItN.DR,IED, OtD.GR,OWTH DOUGTAS FIR

Veriicol Grqin

Flqt Grqin

KItN-DRIED 5UGAR. PINE-WHITE PINE

KITN.DRIED HARDWOOD-Att SPECIES

Domestic & lmported

Ponel Sfock - Wormy Chestnut - Pecky Cypress

Threshold - Srepping - Ook Sill - Fufl Round

COMPLETE CUSTO/T,I M,LL,NG FACfL,T,ES

Three Northern Golifornio HooFHoo Clubs Deliver 24 Kittens For Joint Goncqtenotion Attended bV IOO Lumbermen

Nearly 100 Northern California lumbermen, representing San Francisco Hoo-Hoo Club 9, Coast Counties Hoo-Hoo Club ll4, and Santa Clara Valley Hoo-Hoo Club 170, attended a giant three-club Concat at the Chez Yvonne restaurant in Mountain View, April ll. The promise of a fine Concat (and it was, too !) brought out sevelal Hoo-Hoo dignitaries, including Dave Davis, Rameses 48; Don Bufkin, Supreme Custocatian, who came up from Los Angeles for the event, and C. D. LeMaster, Seer of the House of Ancients, Sacramento.

The Kittens, twenty-four in all, were provided with food and drink prior to the initiation. Following dinner, each of the three club presidents-Mike Coonan, San Francisco; Jerry Fernandez, Coast Counties, and Ollie Lee, Santa Clara-spent a few minutes at the mike outlining future club projects and introducing past presidents to the gathertng.

The meeting was then turned over to Visiting Officer Dave Davis and his initiation crew, headed bv Snaik Lionel Stott, for a bang-up Concat and finale to a highly successful cooperative meeting.

The Degree Team was comprised of these efficient guardians of the gates: Senior lloo-Hoo, Marion Ward, Hubbard & Johnson; Junior Hoo-Hoo, Bob Kilgore, R. P. Kilgore Wholesale Lumber; Scrivenoter, Jerry Fernandez, Western Pine Supply Co.; Bojum, Willard Lentz, Santa Cruz Lumber Co.; Snark, Lionel Stott, Fairhurst Lumber Co.; Jabberwock, Fenner Angell, Pacific Lumber & Supply Co.; Custocatian, Bill Johnson, Hobbs Wall Lumber Co.; Arcanoper, Uno lJlenius, Chase Lumber Co., and Gurdon, Bill l,arson, Campbell Lumber Co.

The Kittens in the big Chez Yvonne Concat were: Henry Brown, Dickrison's Lumber Co.; Dick Mannis, Pacific Lumber & Supply Co.; Robert Lincoln, Pacific Lumber & Supply Co.; Mike Trovato, Tynan Lumber Co.; Herb Hougham, Georgia-Pacific Corp., Salinas; Jack Marden, Chase Lumber Co.; Bob Timmerman, Chase Lumber 9o.; W. J. Bryan Triplett, T & H Building Supply; Ken lohnson, Tarter, Webster & Johnson, Newaik; J. K. O'Neill, O'Neill & Ellis, Inc.; Louis Abbott, Building Materials Distributors; Ross Ingraham, Jr., Western PinE Supply Co.; Ross Tucci, Hubbard & Johnson Lumber Co.;

F. Carl Fleming, Hubbard & Johnson Lumber Co.; Joe Esteban, Merner Lurnber Co.; Donald Fitzgerald, The Woodworkers; Roy Sjolund, Bulldog Pallet Co.; Bill Scheller, Redwood E,mpire Co.; Roger Schuyler, HammondCalifornia Redrryood Co.; Joe Misrack, Cash & Carry Lumber Co.; Jack St. Martin, Al Boldt Lumber Co.; Chas. Lewis, Annapolis I\{illing Co., and John Figoni, Hubbard & Johnson Lumber Co.

Reinstatements were John Stegeman, Cloverdale Redvvood Co., and Bob Bonner, Hedlund Lumber Sales.

Fires in Nqtionol Forests Dropped 42o/o lqst Yeor

Fires in national forests last year dropped 42/o from 1956, with man-caused fires hitting a new low, announces the U. S. Department of Agriculture.

There were 7,200 fires in national forests during 1957, according to preliminary reports from field offices of USDA's Forest Service. This compares witl, 12,454 fires in 1956 and a S-year average between 7952 and 1956 of 10,996. The area burned also dropped from 249,859 acres in 1956 to 133,447 ]n 1957.

Man-caused fires dropped from 4,775 in 1956 to 3,274 in 1957, establishing the lowest record since 1933, when 3,081 man-caused fires were reported. Foresters point out that man-caused fires rise with increased use of the woods. In 1957, recreation use alone was almost six times what it was in 1933.

The reduction in man-caused fires, therefore, indicates forest fire-prevention campaigns have paid off.

Forest Service officials say rnuch credit goes to the Smokey Bear campaign conducted by State Foresters and the U. S. Forest Service with The Advertising Council, and the Keep America Green programs conducted by the States and forest industrios.

The South reported the greatest drop in man-caused fires with 55 percent less in 1957 than in 1956. Many public and private agencies have been waging intensive war against incendiarism-deliberately set fires-in the South during the past two years.

4CES -O-i CtUBg t, Il4 6d I7O ot lhe big Tri-Club C6cotTop Lqtt Photo lleft lo rightl: Ex-Club 9 Praiden Hugh P€rn€r, Gmnt Club 9 Pgldar ltike Coaq, Cltb l7O h..ldcnr Ollie La, ex-CGt Cowti6 HGHoo Club ll4 .Prctl&nt qlnryr- Algel! od cmiot Co6t Comtier HFH@ -Club Pretidcnt Jqrry Fqnolder. Top Right nol" ttefr to rlgltl: Ex-3nql of thc Univqrte E. G, "Dde" Dwi:, now lomstei 4Er Club lzb hri&nt Le; C. D. [sil6te., Seer. ol fhe Houre of Ancieirr od publlrhei of -Wcrtam Buil.Ing lqv-lryl tffito, qd Do Bufkin of lor Angele, Intenoti6ot Curtc(tlm of the Suprw 9. lhs orher fou photos de the Kltteni thot nlght (rec liri of n66 in rtoryl in vciir rhgG; of lnltlqti@, cffilernolid od cecotenqtion

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ooA Doy of l)ecision fo, Vood"

Address by N. Floyd McGowin, President, Nqtionol Lumber Mqnufoclurers Assn., before Western Pine Associotion Sqn Froncisco, Colif. Morch

7, | 958

It has become a tradition in our industry for the current officers of our various associations to appear before one another's meetings and say a few words.

It gives me great pleasure to continur that tradition by being here today in my capacity as president of the National Lumber Manufacturers Association.

I'm proud of my office and feel honored to follow in the footsteps of the distinguished line of lumbermen who have prereded me in this job.

The best thing to me about being an officer in any of our associations is that you've got to be a lumberman first.

I'm sure every man in this room shares my pride in being able to say, "I'm a lumberman." No longer are we called despoilerswe are conservationists growing more timber each year than we cut.

It's a feeling that goes beyond dollars and cents-although I can't think of a better way of rneasuring our abilities as lumbermen than in those highly important terms.

But in that simpl€ statement of fact-"I'm a businessman and a lumberman"-there is also a proud declaration that we belo,ng to a group that represents just about the last stronghold of what used to be called rugged individualism.

And that's why I'd like to talk to you today not only as a spokesman for your industry's national organization, but as a lumberman. There isn't a more courageous, more enterprising group of men anywhere. We still like to stand on our owri feet, carve out our own destinies, without any help from the government or anybody else.

I think these things are important. And I'd hate to see us lose sight of this tradition of courage in the face of odds.

It's partigularly important right now, when lumber is facing the great€st challenge in its long history.

We all kriow the challenge is there. We talk about it at our meetings. Each of us has his own ideas about what this industry needs to overcome the obstacles placed in its way by competition.

The shares of our traditional markets that are being sniped at by wood's competitors-and in many cases gobbled lp wholesale, are well known.

During the last two years the size of our markets has dropped alarmingly. In terms of dollars and cents, tl.re decrease has been even worse.

Since April 1956 the average f.o.b. milt value of all spccies of lumber has declined almost $10 per thousand, while from 1955 to 1957, board foot volume tell ofr. L4/s.

That adds up to a loss of nearly a quarter of a billion dollars worth of business to members of associations belonging to NLMA.

The steel and aluminum people, the plastics and clay people are hitting us with everything they've got. And they are wcll-heeled. For one thing, these competitors of wood nevet believed for a minute that their ,products would sell themselves. Nothing sells itself these days.

You can name single companies in one of these competing areas that spend more on merchandising every year than our whole industry put together.

On national advertising alone, Alcoa and Reynolds each spends vast sums each year.

And if you've been in a retail yard lately or talked to any big contractors, you know the things the aluminum people are doing to back up these big advertising budgets.

These competitive propaganda campaigns deride the values of wood. But, so far, no one has stood up and spoken in an equally loud and clear voice to say they're wrong.

Our competitors go out and tell builders that their products ofiers lower "in-place" costs. And most builders have no way of knowing for sure whether they're right or wrong. And even if they are wrong, no one has told the builders about it.

The same .thing is doubly true when it comes to insurance rates. Shouldn't someone be telling school boards and their architects that it's often cheaper to build a wood school in spite of a higher insurance rate?

Building codes are a whole story in themselves. Here we are indeed confronted with a special problern.

Our competitors have done such a good job in this field that there are areas of this country where it's against the law to use our lumber in the way it can and should be used.

Then, there is what we are pleased to call the general publicmillions of potential custoners, each with his own ideas about wood.

It has been suggested that the man in the street doesn't really have much to say about what kind of materials go into his homethat wE must first sell our product to the building industry.

In the short run, I'm sure this is true. But, in the last analysis, I believe that the man-with-the mortgage and the half-paid-for car and a commuting prob'lem is the man we have to reach.

I believe that if he's given all the facts, he and his neighbors will make the right decisions. At present he's being fed a lot of distorted ideas about wood, ideas having to do with fire and rot and termites and upkeep.

These are misconceptions that can be wiped out with simple facts. And I don't know who's going to tell them these facts unless we do.

Then we get to the matter of the public taste-one of the vague intangibles of the make-up of our average man that can't even be described, much less defined. But we all know it can be influenced.

I don't agree with the idea that the American people can be led around by the nose by any self-appointed arbiter of taste who happens along.

But it's been my experiencB, in pointing out the virtues of wood to my non-industry friends, that they almost invariab,ly say that they've sort of felt that way about it all along but never thought about it consciously.

If they've.been persuaded to use something besides rvood for certain decorative purposes-say to cover a wall-the1"re unhappy with it.

But the point is they don't know why they're unhappy. They wanted wood and didn't know it.

Surely, people like that-and there must be millions of them-can be influenced by a merchandising program that puts into words and pictures for them the feeling they've had about wood all along and didn't know it.

I hope I haven't given you the im,pression that I think nothing is being done about these factors that are costing us real money in lost markets.

Certainly, I lrrrow of the wonderful job your own association is doing in merchandising to the general public. Your magazine ads are perfect examples of sclling the intangibles of wood effectively.

Thanks to you, wood paneling on a wall is a symbol of the epitome of good taste. When something becomes fashionable in any field the sales job is 90% done.

And I certainly don't want to sell short the efforts of the association I represent here today. We think we're doing an important job-one that isn't being done and, in fact, can't be done by any other organization.

There has been a lot of discussion at our various association meetings about the functions of the National Lumber Manufacturers Association-where its areas of responsibility lie.

I like to think we've arrived at a good working arrangement. National does the things it can do best. Simply stated, National's job is to represcnt wood as wood in the battle for markets.

Put another way, National should go out and soften up the prospect for you, so you can move in and clinch the sale for your species.

This goes for all aspects of lumber trade association activity- merchandising, public reiations, insurance, codes, legislation-anywhere it seems evident that the concept of using wood must be sold.

This before you and your co.mpetitors even have a chance to go out an<l fight for your own species.

Certainly, our work shouldn't take precedence over yours. Na-

tional's areas of cornpetence are every bit as specialized as your own -no more, no less.

Yours is to sell the Western Pines. Ours is to sell all wood.

Each is a difficult job, but when we're both doing our jobs well, we're infinitely better off.

The same thing holds, of course, for the other r-nember associations of NLMA. I\{any of them are doing an excellent promotional job within their own areas of concern.

The very idea of a trade association is based on a belief that rle can do things as a group that will benefit us as individuals.

If you didn't believe that, you wouldn't have to be sitting here listening to me tell you things you already know.

And I subr-nit to you, gentlemen, that NLMA stands in the same relation to the Western Pine Association that the Western Pine Association stands in relation to the Ralph L. Srnith Lun.rber Company or anv other Western Pine member.

Individual lumber companies have been fighting a ganre battle that I sometimes think does each of us almost as much good as it does them. I certainly don't want to depreciate their efforts.

Weyerhaeuser, for instance, has made a habit of walking away with the Saturday Review's prize for enlightened public service advertising. The Simpson Logging Company ads are ec1ua,tly impressive, and I could mention others.

In fact, I think these examples prove my point. Ask the man in the street to nanle a brand of lumber and chances are he'll mention one of the above.

Why? Not because they're the biggest. Not because their product is so far superior to everyone else's 'that even the uncnlightcncd Saturday shopper can immediately tell the difference.

The simple reason is that these concerns back up their excellent product \rith adequate promotion. People believe in it because it's familiar. They've been told it's good and they buy it.

How many of us can say the same thing about our own product?

As an association, you can say it because you're doing the same thing certain individual companies are doing-promoting your products.

The retailers-the men on our marketing firing line-pose a llter-

why that's all right with the retailer-he'll take his business to somebody who will do his preselling for him.

All of this, of course, paints a pretty dark picture. And if our industry keeps on drifting along-if no one steps forward to speak for wood-I'm afraid things are going to get darker.

Let's face it-the only thing that's keeping our industry from a real downhill slide is an expanding population.

People aren't buying more wood than they did fifty years ago. What's happening is that there are more people buying less wood.

l,ike everyone else who has anything to do with the building industry, we lumbermen are concerned with the number of homes built each year in this countrl'. And rightly so, because housing is still our biggest nrarkct.

Right now, we're building a million houses a year, more or less. But we're told that by 1965, we'll be building nearly a million and a half houses a year to meet the needs of a growing population.

Ily 1970, that figure will have climbed to two mil ion a year. Truly a wonderful opportunity for the lumber industry.

Or is it? Let's look at the other side of the coin:

In 1920, the average new home contained 18,900 feet of lumber. But by 1953, the homebuilders were using only 10,500 feet in each home.

This figure is still dropping ancl is expected to go right on dropping, according to the Stanford Research Institute's report, "America's Demand for Wood."

I say to you: Let's go right on concentrating on housing starts. It's the most promising field for the future of our industry.

But let's try to see that more lumber is used in every one of those two million homes we'll be building ten or twelve years from now.

If we don't, we'll be a static industry in a booming economy. Well, just what do we do about it? I'd like to be highly original about what to do and offer you a dramatic new way to save lumber's market-Western Pine's markets, if you please. But I'm afraid I can't.

TIrc blunt fact is that nobody has come up with a universal panacea for our ills. Nobody will.

Our salvation lies with the people who could buy wood, and we have no choice but to go out and sell it to them.

Our industry is no different from any other. There are no special favors for us. Even work-hard work alone may not do the jo,b.

But we can certainly tear a page from the experience of other industries-especially those who in addition to hard selling have developed an aggressive aclvertising and merchandising p_rogram to platform tlreir sales efforts.

One of the things rve're always ready to do when busincss gets bad is cut prices. Well, back in the days when everyone was buying lots of wood, a price cut was a logical way to beat the competition, and it usually worked.

But in those good old days our competition was the sawmill at the other end of the valley.

Today, our enemy is the big steel corporation or the aluminum plant. If these giants are interested in us at all, they probably enjoy watching us cut each other's throats in price-cutting duels.

We're busy competing with each other for the favor of the retailer or wholesaler. But he's not ordering as much wood from anybody as he used to, and where does that leave us?

chandising problem for us as individual manufacturers and for our industry as a whole.

National Lurnber's marketing consultant has told us the retailers feel we manufacturers aren't doing much to help them rnerchandise wood.

Historically, we like to counter that claim with the charge that the retailers don't seem to be interested in merchandising lumber. And there the matter rests.

Well, why should the retailers get emotional about selling wood? They're businessmen too. When a retailer makes the bulk of his profit f rom selling non-lumber items, he's not going to u'orry about us.

He's too busy selling the things his customers do want.

Our job is to make the retailer's custorners want wood so badly they'll walk right by the other things he has on his shelves and ask for lumber.

The lurnber retailer isn't alone in his indifference to products that aren't presold to his customers.

Fo,r better or worse, we've got to live with the fact that, in today's economy, the big selling job must be done by the manufacturer.

If any manufacturer doesn't know about this, or care about it,

It leaves us with an average net profit after taxes of 2.3/o of sales in 1957. Compare this with the 5.4/o we made in 1955 (more than double last year's figure) and I think you'll agree that it's high time we did something besides cut prices.

Maybe we can learn something from our competitors.

Our competitors have d.etermined this important lesson atrout America's buying habits in this year of grace, 1958. They've concluded that price is only one consideration-and often a minor one at that-in the spending of the consumer dollar.

We no longer live in a price economy, where the simple laws of supply and dernand seem to be everlasting and immutable.

People want quality. They'll pay more to get it. But if they don't even know your product is good, if you dont tell them about it, then they won't even bother to find out how nruch it really does cost.

They'll buy something they think is good because they read it somewhere.

Wood's competitors are out selling good products at fair pricesand 'people are still buying thern, recession or no recession.

True, maybe people won't buy quite as much this year as they did last year. But these shrewd merchandisers know that a price cut won't help much in the long run.

Meanwhile, they go right along merchandising their products to

WESTERN PINE ASSOCIATION Pre3idcnt A. 8. Hood (cenler) congrqlu. loter R. W. Rehfeld, Flog3toft, Ariz., new freqrurer of the group following election r.ported in the April I irsue of ihi3 mogozine. Olher. o.e S. Von Fullowoy, Jr. (lefl), secrofory-monog.r of the oslociolion; VicePre.idonl J. D. Bronson, Yokimo, Wosh., qnd (ot right) P. V. Burke, Socronenio. olso o vice-preridenl.

the hilt wth full knowledge that.the customers who don't buy this year probably will buy next year. And the aggressive merchandiser won't be forgotten.

These just aren't the idle meanderings of an armchair economist. In good times and bad, it's been proven time and time again: It pays to promote. It pays to merchandise. It pays to advertise. An old chestnug but never in our history has it been truer than it is right now.

The merchandising program you will be offered later has a price tag ,on it. It will cost the membership of NLMA $1,250,000 annually.

Generally speaking, such programs are considered a cost of doing business. However, in our case, I feel we can look at this price tag as an investment that will come back to us with dividends.

There.are two ways in which we can expect,this return: First, to have the program help us recover l1/o of our lost sales. (Any increase beyond this would be added to our net profit).

Secondly, to have the program stabilize and improve our price structure, so that profits on what we do sell come back at a reasonable figure.

Of course, if both objectives are realized, and this is our opinion, all of us will reap multiplying benefits fr,om the program.

I think we can be grateful for one thing at least. The inherent virtues of our product-good, honest wood-are so strongly ingrained in the minds of so many people that our job is going to be a lot easier.

Don't forget, the test tube boys haven't yet been able to come up wth a miracle product that's capable of becoming a friend of the family.

Cold steel, hard concrete and shiny aluminum don't have as much to ofier in the way of warmth and character.

I don't think it's too far-fetched to say that in this age of guided missiles and traffic jams, what this country really needs is more wood to calm our over-stirnulated senses.

With a product as good as ours, the job of re-acquainting people with its merits should be relatively easy.

It requires an investment of money in a sound merchandising program<n investment that will be returned many times over,

And let's be realistic. It also takes courage. No one is going to make that investment for us. We'll have to reach down in our pockets and raise this money ourselves.

If we wait for the laggards-those few who aren't ready to face the challenge of the competitive marketplace, it will be too late.

The opportunity for the lumber industry to soar to new heights was never greater. Never before in history has there been a more promising demand for wood. But we aren't going to cash in on that potential by having me or anybody else tell us about it.

The time has come to stop talking and start merchandisrng.

Almost every day we find a new demand for the type of material that only a national merchandising program can provide.

Take the matter of textbooks, for example. If our program is accepted, we propose donating text materials on wood to 216 colleges and universities which feature courses in civil engineering, architectur8 and architectural engineering.

Only the other day we were asked for such material by the Department of Civil Engineering at the University of California. Let me quote just a few sentences from that letter: "Associations concerned with such materials as concrete, steel, etc., have been most cooperative in providing bulletins, etc., dealing with the properties and uses of the particular materials with which they are concerned.

"There is need fpr similar information on wood.

"Here, I think, is a splendid opportunity for the industry to assist in bringing to the attention of engineers reliable information on wood as a structural material.

"I bring this to your attention with the hope that your association may see fit to undertake the supplying of several hundred copies a year which the engineering departmrnt needs."

I don't believe we need to discuss that request at length, gentlemen. I'm sure you're as interested as I am in educating tomorrow's architects and engineers in the virtues of our products.

And while we're on the subject of opportunities, let's consider the vast school contruction market.

One of the objectives of our merchandising program would be to acquaint school officials and the public generally with the many advantages of the modern wood school.

Just recently the Ford Foundation appropriated four and a half million dollars to study ways of cutting school construction costs. This school construction market is big business. And the Ford people are interested in helping school officials to get the greatest value for more than $,O billion to be spent on school construction in the next ten years.

We're on the same team in this respect. But are we going to rake the initiative and tell our story the way it should be told?

Redwood qt South Pole

San Francisco

Redwood beams shipped from Northern California have performed life-saving service to scientific weather observation teams at the Antarctic, according to Redwood News, published by the California Redr.iood Association. Twenty-foot redwood 4x4 booms were used by the Navy to support crevasse detector electrodes in picking a safe trail across miles of ice to Byrd Station, base for International .Geophysical Year scientists studying weather conoltrons.

"Redwood was selected because of its light weight, freedom from defects, and high internal viscosity which discourages destructive vibrations," according to the sounding device's designers.

Redwood's versatility is shown in other articles in the l6-page quarterly publication of CRA which depict ,the_ durable wood's use for a water storage tank in MacKerricher Beach State Park in California; a Jewish Temple in Swampscott, Mass.; a home'in Minneapolis, and a water pipeline in California,s eastern Sierra Nevada.

The Redwood News is circulated quarterly to more than 35,000 architects, lumber retaillrs, buiiders and o-ther persons interested in redwood throughout the U. S.

Believe me, gentlemen, we'll have a lot of listeners when we do decide to tell our story.

School officials are interested in how thc wood school can stretch their school buying dollars.

The taxpayer is interested in how the wood school can lighten his tax load. And parents are interested in how the wood sihool can contribute to the safety, the physical and mental well-being of their children.

The presentation you're going to see today contains directions for a first giant step toward a new day for industry.

detailed lumber

ft's a selling progr:rm created by so,rre of the best brains in both lumber and merchandising. And put together by an extremely capable advertising agency.

I cannot emphasize too strongly that the presentation you will see is NOT the wishful thinking of NLMA staff members.

It is a proposal in which some sensible lumbermen including some distinguished Western Piners have a lot of faith-faith they're willing to back up with real money.

By today's standards, this merchandising program is a modest one indeed--only a fraction of the kind of money being spent by our competitors. But it is important to you and me and to every man who has a stake in the future of this great industry.

And, certainly, this national eftort must give greater impetus for expanded merchandising programs conducted by the Western Pine Association, and eveiy other NLMA federated association.

Each program will complement the others and the whole-the total effect-will be far greater than the sum of its parts.

Speaking for myself and for NLMA, it is my fervent hope that you will accept both the letter and the spirit of this great new program.

But, whatever your decision, you may be sure that your representatives on the NLMA Board, other NLMA directors and myself will abide by it in good faith, and carry out your wishes to the Nth degree.

, It is my firm belief that you will see thc value of this program and make an affirmative decision in behalf of a national unification of our industry.

This is a program designed to regain and hold that share of the market lost to producers of competitive materials.

Johnson Aword Winner Selected

Berkeley-Donald K. Rodgers of Grass Valley has been selected final winner of the 1958 Johnson Award in Forestry at the University of California. The $150 final award recognizes him as an outstanding senior in the school. He gained on-the-job experience last summer with the Collins Pine Company at Chester, and plans to resume his employment there following graduation in June.

bY:""kd 'RA*ER

For Belfer Service on the Pocific Coosf lNc. Phone Yovr Neorest H&M Office

Regionqf Soles Offices

FHA "Gertified Agency Progrom" Exlended to New Arecrs

The Federal Housing Administration announces the extension of the "Certified Agency Program" to include Oregon (except Portland), all towns regardless of size; Montana-all towns regardless of size, and Colorado-all towns regardless of size.

The original purpose of this program was to make FHAinsured loans available in smaller towns which have not, generally speaking, heretofore had the benefits of the FHAinsured loan program. IJnder this program, FHA will appoint lenders as approved mortgagees, and as agents of FHA in the communities affected and the entire processing orocedure will be done at the local level with the assistance bi nHe-approved and appointed appraisers and inspectors. The final papers will be sent to FFIA for mortgage insurance.

TWX: VN2299

This program has far-reaching implications for the home building industry and for retail lur4ber dealers. ft reduces red tape, and processing time, and brings to the smaller communities the benefits of lower down payments and longer terms, and stimulates local lender participation in the FHA program.

The success of the program in the areas included will depend to a great extent on the interest and support of retail lumber dealers, lending institutions, realtors and other groups. The retail lumber dealer in these areas stands to benefit from this program and FHA is depending on our support to help make the program a success, said the National Retail Lumber Dealers Association.

Moss Building Corp. has started Balboa tial subdivision in the San Fernando Valley, boulevard and north of Mavall street.

Park, new residenjust east of Balboa

STonley 3-t050; STote 5-8873 (Coll Toll Free from Son Diego ond Notionol Ciry-ZEnirh 8873)

Gorlood

snd lrqiler

NEIA'TANIREED

LUTABER COAAPANY

Emerson Tqlks lllerchondising

Emerson was a great thinker, and his mental travels covered most of the important pathways of life. For instance, he wrote wisely and practically on the subject of commerce, or merchandising. He said in part:

"Commerce is a game of skill which every man cannot play, which few men can play well. The right merchant is the one who has the just average of faculties we call common sense; a man of strong affinity for facts, who makes his decision on what he has seen.

"He is thoroughly persuaded of the truths of arithmetic. There is always a reason, in his mind, for his good and bad fortune; and so in making money. Men talk as though there vyere some magic about this, and believe in magic in all parts of life. He knows that all goes on the old road, pound

for pound, cent for cent-for every effect a and that good luck is just another name purpose."

There is deep wisdom in these remarks.

An Editorial perfect causefor tenacity of

Dubs, Lld., heody for Big Weekend

Dubs, Ltd. President Hollis Jones, and Sam Nigh, Hebbron-Nigh Lumber Company, announce that all is ready for a recordbreaker of a weekend at the Pasa Tiempo Golf and Country Club, June 6, 7 and 8. The annual ladies weekend event, which has become the high spot of the Dubs year, last year attracted nearly 100 Northern California lumbermen and their wives. The official tournament will be played Friday afternoon, with cocktails, dinner and dinner-dancing following. However, members and guests are urged to "live a little" and stay through the weekend.

Bloir Brothers Sells R.ighrs

Placerville, Calif.Sale of the sawmill and lumbering operations of Blair Brothers Lumber Co., near Pacific, to the MichiganCalifornia Lumber Co. was reported here last month. The transaction marks the first time since 1856 that the Blair family has not been connected with the timber business in ElDorado county, since John and James Blair came here from Scotland and started operations. The present company was formed in 1909 by Art, Matt, Walt and Albert Blair, and was sold in 1948 to sons and nephews, Art, Alfred and Gordon Blair, and Clark Smith.

The sale in April involves a 160-acre tract, sawmill, planing mill site and timber contracts. Gordon Blair said the government timber-sale policies hamper small operators and Blair private stands would permit only another 5-year operation.

"The Blair Brothers company is not going out of the lumber business by anv means." Gordon Blair told the Placirvilie Times. "We are going to continue our wholesale and retail business in Placerville and will probably expand to other types of building materials."

Club 39's 'Bqseboll Night'

Oakland Hoo-Hoo Club 39 held a "Baseball Night," April 14, at Fisherman's Pier. Paul Gaboury secured Walter Mails of the San Francisco Giants as the speaker and the talk was heartily enjoyed. The "Quiet Hour" at 6:39 was sponsored by L. J. Carr & Co. with Ed Cryer pouring, Cheim Lumber Co. r,r'ith Leo Cheim and Jim Ramsey at the spigot, General Box Co. with Murray Studley and Kermit Noble on tap, and Winton Lumber Sales Co. with Tim Fraser hosting and toasting.

O'Connor Yqrd Joins tMA

San Francisco.The C. M. O'Connor Lumber Company, Vallejo, Calif., has joined the Lumber Merchants Assn. of Northern California. Edgar Thompson is managing partner of the retail operation.

(Tell tlrcm uou sau it in The Californi,a llumber Merchant)

Figures Show Suburbqn Trend Moy Be Slowing Up in L.A.

The Los Angeles City Planning Dept. revealed this month that the past 3O-year trend of Southland residents settling in the suburbs may now be slowing up, with many moving to close-in apartment buildings. The Los Angeles Times reported that for the first time since 1920s, consiruction of apartment-house dwelling units swung ahead of single-family housing last year. The developmenl, generally suspected pll last year, was confirmed in the latesf quarteily^pop^ulation_ estimate, which shows Los Angeles with 2,358,120 residents (at press time), an increase 6t S,SZO in three months and a gain of 114,219 over the special U.S. census of 1956. It shows that the city growth -leveled off in the last 1957 quarter.

The report said many families may be moving towarcl the city's heart to avoid the ever-increasing triffic con_

gestion on freeways and highways and to spend some of the time at home they now spend sitting in their autos waiting for traffic tie-ups to ease. The tight-money market was also believed responsible for some of thq apartment- dwelling increase, with its attendant decrease in single- family rrnits.

Teco Western Reseqrch Monoger

Louis A. Patronsky, a leading wood technology authority, has been named western research manager foi-the wood products research. lab-oratory of the Timber Engineering Company, research affiliate of the National Lumber Manu-factnrers Association. He will work with lumber manufacturers and wood product manufacturers and users in the western United States, also assist the Teco research staff in recommending and preparing research proposals. His headquarters will be in Coeur d'Alene, Idaho.

INDUSTRIAL SPECIAIISTS lN FOREIGN qnd DOilIESTIC HARDWOODS qnd SOFTWOODS for every requirernent

Direct Car ShipmentsTruck & Traileror LCL from Yard Stocks

Scotch

A Scotchman, leaving the home of a friend he had been visiting, held out a nickel and a dime in his hand, and said to his friend's little son:

"Now, Sandy, which one will ye hae?"

Young Sandy said: "Ach, Mr. McTavish, I was always

Sbnq

taught not to be greedy, so I will tae the wee one."

McTavish quickly handed him the nickel, and said:

"Well, noo, Sandy, for being a guid bairn, and no greedy, I'll gie the big one to ye."

Price Wqr Hits Building Moteriols, R,eports House & Home Mogozine

A waVe of price-cutting has hit the building materials business at the dealer-builder level, reports House & Home, business magazine of the home building industry. The cuts should help hold down home prices, which are under pressure from labor and land costs, it says.

Lumber dealers are feeling the pinch most, the magazine says, but it is also hitting electrical, plumbing and masonry suppliers.

In Detroit, Lumber Dealer William C. Restrick reports, "The lumber business has never been in worse shape." He has cut prices to near cost, complained: "It's all coming out of my profit."

In Atlanta, J. Ross Hanahan, president of Carolina Lumber & Supply Co., says: "Price and profit cutting is not restricted to a few products. It's just a 5 to 75/o on everything."

Phoenix Lumber Dealer John Entz reports: "Now we are feeling the pinch in locks and hinges, too. There are more and more-and cheaper-foreign goods coming into the market, and builders of cheaper houses, where quality is important, are buying them." not too rmportant, are Duylng them."

"It's dog eat dog," noted Grady Cates, president of the Hines Boulevard Lumber Co. in Dallas. "We couldn't go We go lower on prices-we'd have to quit." any nave qurt."

One plumbing equipment dealer told House & Home: "We are sellino our fixtures at 1950 orices. If we we-ren't selling our at prices. If we weren't -'vve nxtures ryJU diversified we'd be losing our shirts."

Home builders are getting a break on appliance prices, too, but in San Francisco and Philadelphia they report that lower materials prices have been offset by higher labor and land costs. Thus there has been no drop in house prices. In Detroit, Realtor Gordon Williamson estimates home buyers are getting 5/o more house compared to a year ago beciuse of lower materials prices.

lll[NDtINff, NATHAN COMPANY

Other Ofices

2185 Hmtington Drive SAN MARINO 9. CALIF.

Unired Buys Turlock Yclrd

Turlock, Calif.-Harry P. Raymus, president of the Turlock Supply Company, announced on April 7 the completion of sale of the Turlock division of the Turlock Lumber Company to John H. Martin, president of United Lumber Yards, Modesto. He added that the Turlock Lumber Co. of Delhi will continue as part of Turlock Supply Co., with Kenneth Meggs as rnanager. The sale involved office equipment, stock-in-trade and present inventory, and Raymus will continue to own the property where the yard is located. The yard has been in business since 1905.

I!Ir. Raymus said the sale was made because his insurance agency was demanding his full attention but he was glad he could bring the progressive lumber firm into Tur-' lock. He had owned the lumberyard since 1946.

Mr. Martin stated that Orville Cooper will continue as

San Francisco 4 Pittock Block PORTLAND 5, ORE.

manager of the yard and it would retain its present name for the remainder of the year.

Bud Stewqrt Appoinred Monoger of lou Hollqnd's Builders Showcose

Bud Stewart, a veteran of more than 14 years with the Alert Lumber Company of Los Angeles, was named manager of the Builders Showcase in Yucca Valley by Lou Holland, owner of the retail lumber concern. Bud recently resigned as manager of the Alert yard in Bell Gardens to assume the position at the desert spa.

The Stewart family have purchased a new home in Yucca Valley and expect to become a part of this thriving cornmunity. Bud is well known throughout Southland lumber circles and has been prominently' identified in civic and social affairs in the southeastern Los Angeles area.

Bill Lougheod's Memory Foreyer Green in His Poul Bunyon Legends

William B. Laugheacl, 74, Western Pine artist and advertising man and creative genius of the Paul Bunyan legend, died April 14 at Susanville, California, a few miles from the old Red River Lumber Company's domain at Westwood, where 40 years ago he began plantir.lg Paul and the Blue Ox in American folklore. A heart attack struck down the tall, scholarly-looking champion of the great lumberjack hero only months after his recollections of the early days of the Bunyan legend had been tape-recorded by Historian W. H. Hutchinson of Chico, California, for tie Forest History Foundation of St. Paul.

Laughead, born in Xenia, Ohio, quit high age of 17 to go to work in the Red River pany's camps out of Akeley, Minnesota, as During an eight-year hitch in the woods he

school at the Lumber Coma chore boy. advanced first

to "assidtant bullcook," then to cookee, timekeeper, timber cruiser, surveyor and construction engineer.

In 1974, when Laughead was doing freelance advertising and illustrating as a sideline for his work for Red River, A. D. Walker prevailed on him to come out to Westwood, rvhere the company was establishing one of the great operations of the Western Pine region. It was there that he brought the legend into full flower.

Walker encouraged Laughead to go ahead with the Paul Bunyan stories that Bill had heard in the camps and was embellishing adroitly as advertising gimmicks. At Walker's bidding, Laughead designed a postcard-sized pamphlet of 30 to 40 pages which sandwiched ad copy between tall stories about Paul and the mighty Babe. Laughead illustrated the booklet himself, consolidating features of two colorful lumberjacks he had known intb the jovial, distinctive face of the master logger.

This was real literary pioneerir-rg. The pamphlet was a complete flop, I-aughead later reported. Apparently nobody had ever heard of Paul Bunyan.

"As an advertising symbol, Bunyan meant nothing then," he remarked. "Only a few loggers-not all loggers by any means-had ever heard Paul's name. The men to whom our advertising was directed-sawmill men, wholesalers and lumber dealers-didn't know what we were talking about. And of course Paul was completely unknown to the public."

Archie Walker and Laughead refused to drop the idea. Walker ran full-page ads in The CALIFORNIA LUMBER MERCHANT and other trade magazines. Laughead continued to exploit Paul Bunyan. In 1922, Laughead became the Red River Lumber Company's full-time advertising man at lVestwoocl with carte blanche on the Bunyan promotion project. His first act was to prepare a new pamphlet, intriguingly illustrated by himself, beamed to the general public. It caught on in a big way. Requests for the booklet came from all over the globe. Up to 1946, Red River had printed 100,000 copies in 13 printings.

Laughead continued as advertising manager for Red River Lumber Company until the big Westwood operation was sold shortly after the close of World War II to Fruit Growers Supply Company. For many years he served on tl-re Promotion committee of the \Mestern Pine Association. Over the years he produced a number of oil paintings featuring woods and mill scenes. These have been acclaimed of high merit. Originals are prized today beyond Laughead's hopes when he was cloing them. Paul's benign countenance, wire whiskers and all, became the trademark of the Paul Bunyan Lumber Company of Susanville, headed by Kenneth R. Walker.

The magnitude of Laughead's corrtribution to American folklore has been assayed by Jim Stevens, a co-chronicler

'DURO" BRoNzE

" DUROID" El""tro Galvanized " DURALUM" Cladded Aluminum

of Bunyan story indelibly linked to the legend's genesis in the public prints and mind. Said Jim: "It is a true American legend now, for Paul Bunyan is absolutely American from head to foot. He epitomizes the American love of tall tales and tall doings. He has become the creation of whole generations of men. Thousands of narrators by camp fiies have contributed their mites to the classical picture of him, and he at least will live as long as there is a forest and shadows and whispers of trees, which should be forever."

Fqirhurst lumber Compony Opens New Beverly Hills Offices

Fairhurst Lumber Company of California has opened wholesale sales offices in Beverly Hills "to get out of the downtown traffic," said Mike Walsh, Southern California local manager. The new offices are located at 195 South

Beverly Drive, just one block south of Wilshire Boulevard and two blocks north of Olympic' New telephone numbers are BRadsharv 2-0641 and CRestview 2-2562.

Fairhurst has maintained offices in Los Angeles for many years, offering shipments of old-growth Douglas.-Fir and other west coist species of softwoods to the retail lumber dealers. Mike Walih, newly appointed district manager, is well known throughout the souihern sales territory, having been identified in Lumber sales since the close of World War II. Luz Estrada, for the past four years secretary in- the downtown of6ces, is also making the move to Beverly Hills. Luz lias wide experience in lumber and for several months before joining Fairhurst was employed by E. J. Stanton & Son. Inc.

The University of Portland, Ore., has received a CFA loan $1,460,000 to construct a dormitory and dining hall. Refer: A. Petterschmidt, controller; Project No. Oregon 35-CH-21(DS).

of B.

O'filolley Reports Deolers Are

Now High on 1958 Prospects

Washington-The nation's retail lumber dealers. who provide building materials for new homes, home improvemeqts, and commercial and farm construction, are decldedly optimistic about their business prospects for the rest of this year, James C. O'Malley, president of the National Retail Lumber Dealers Association, told members of the organiza- tion's board of directors at their semi-annual meetin-g here May 6.

Referring to a nationwide survey of business conditions and prospects just completed by the association, Mr. O'Malley sajd _the .optimism was general but less pronounced in the Northeastern and,Middle Atlantic states.

'tThe hopeful outlook applies to all major types of construction serviced by dealers," Mr. O'Maliey said. "Of the

{e1tgrs surveyed, 92/o believe prospects for new home building are. either good or fair. For farm building, the figure is 64/o; for commercial and industrial construltion, 8l/o; for repair and modernization, 98Vo.

"Moreover, the average age of accounts receivable is only 55 days, as compared with 57 days when a similar survey was conducted last October. Three out of every five dealers state that their collections from customers are satisfactory.

"Two-thirds of the dealers are carrying as much or more inventory than they had last fall. Thlre*is some decline in profits and sales, but 42/o said sales were either higher or about as good as last fall, and 45/o said profits are eilher up or about the same.

"Only eight percent of the dealers reported that the feeling in their area with regard to business prospects gener- ally. was poor. Forty-two percent said tfie general* local feeling was excellent or good and 50/o said it"was fair.,,

Bob Osgood Retires From Post Of "Most Terrible" Mqy 2A

Bob Osgood, prominent Southern California wholesale lumberman, retires May 2O from the.high post of .,Most Terrible" of the Terrible Twenty Touriamints. The annual meeting and election of offiters will be held on that date at the Los Angeles Country Club.

Ed Bauer, another veteran lumber distiibutor, is sponsor 3ld.l9:t for this. important event. It was 31 yeais ,go, May 19, 1927, that this well-known golfing group was oiganized and. they have not missed a sctredtitJ duiing that"period oI trme.

The 383rd Terrible Twenty Tournament was held at Lakeside Golf Club, April 22. Virgil Oliver was our host and gave us a very cordial receptioi. The weather was per- fect and the course d^eligfi_tful. -Dewey Reeder, having just come back from a Caribbean trip, wore a wild ca"lypso costume that must have given him a free swing, as he-won 1st prize. lfowever, his-wife has objected to h-im bringing home any more dust-collecting trophies, so he defaultJd t6 Carston Woll. In the second -flighf Frank Berger won one of his.own prizes, yet to be selected. (I'll waich that pre- sentation rvith interest.)

In the match play, ilekers beat Whittaker in the top fl_igh-t and Gartz beat Alling in the lower flight, winning oh the last putt. Gartz won both 2nd flight, 6-inonths tou"rnaments.

The board of directors met before lunch and appointed a Nomination committee for new directors, prepararory to gur anntlll meeting_this month, consisting of Vern Huck, Carston Woll and Virgil Oliver. The June"6 tournament ai Ojai is progressing.

Mark it down-Annual tournament-LAcc-May 20 (Tuesday).-H. M. Alling.

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Plywood Distribufors Plqnning "Newtt Progrom for €oroncrdo Annuql

The program of the National Plywood Distributors Association's l6th annual convention, June 22-25, at Hotel del Coronado (San Diego, Calif.) will be a radical departure from usual trade association meetings, reports SecretaryTreasurer Mahlon S. Munson. This year the program features will be keyed to the state of the economy and speakers will accent sales stimulants, explaining proven techniques in increasing dollar volume, building higher unit sales, adding customers, moving slow items, selling specialties, introducing new products, building multiple sales, reviving dead accounts, collecting slow accounts, etc.

Also different from previous NPDA conventions will be the free exhibit space to be offered suppliers of merchandise and services to display their lines in informal exhibits.

Plans are well advanced by Fred Smales, U. S. Plywood

Co., Los Angeles, chairman of the Program committee, to make this meeting the most successful in NPDA history. The best-known speakers available will highlight this 16th NPDA annual, known as "Operation Profit-maker."

Western Pine Publishes New Grode Stomp Mqnuql

A new 8-page Western Pine Association booklet, "Grade Stamp Manual," now being distributed, tells the story of official grade, trade and species marks on Westefn Pine region lumber. Trademark symbols for each of the 10 species produced in the region are shown, along with a summary of grades in which the species shown is produced.

"The Western Pine Association grade stamp on a piece of lumber is an af6davit of its assigned grade," the booklet sets forth. "Association member mills will grademark stock with the official symbols when requested by buyer."

Specializing in fruck-ond-Troiler crnd Roif Shipmenfs . .

Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Mcnchesler

Old-Growrh DOUGTAS FIR from Spocek Bros. lumber Co., Monchesier ecision-lrimmed STUDSDouglos Fir o White Fir . Redwood REDWOOD POSIS cnd FENGING

FRED C. HOLMES LUMBER CIIMPANY

Fred HOLMES,/Cor| FORCE P. O. Box 987 Fort Brogg, Golif.

TlflX: Forl BrcAg 49 Phone: YOrktown 4-37@

HOW TO GET A BIG I.OAD OUI OF A IIGHT SPOI

Any way you look at it, a boxcar of plywood is a bil load (66,000 board feet, 92,000 lbs.) in a tight spot.

Power steering, standard equipment on the Hyster@ 60 (shown above) and an extremely short turning radius, gets this truck in and out of tight spots with minimum operator effort and maneuvering.

The Hyster 60 is but one of the trucks in the Hyster line that meets the specific requirements of the lumber industry. For additional information call the Hyster dealers listed below.

HYSTER, COMPANY

4445 3rd Streel o Mlssion 8-0680

Son Froncisco 24, Colifornio

1303 Albee Street o Hillside 2-4610

Eureko, Colifornio

HYSTER COfrTPANY

2425 So. Gorfield Ave. RAymond 3-6255

los Angeles 22, Colifornio

I169 l6th Street BElmonl 9-4343

Son Diego 2, Colifornio

New BUILDING Developments...

Mesa Park Improvement Co., an Arizona syndicate, has invested in the 2650-acre Bermuda Dunes, new desert community in the Palrn Springs resort area. Building started with a plaza in the area on Adams street between 41st and. 42nd. avenucs; it will be divided into 25 building sites zoned for multiple housing, cluster housing and shops. Syndicate offrcers include Clifiord O. Boren of ,the Boren Construction Co., San Diego.

Los Angeles Board of E,ducation authorized plans for Phase Two of the City College's $10 million building replacernent program. The $4 million second phase of the program consists mainly of classrooms buildings, generally three stories high.

The old state capitol building in. Benicia has been restored at a cost of nearly $300,000.

County Supervisors approved preliminary plans for a $377,000 indust,rial road camp southwest of Fresno, to include accommoda,tions for 72A men prisone.rs in barra.cks buildings, mess hall and kitchen.

The Her,man Rempel Co. was awarded a $208,278 contract to build a munici,pal library in Azusa.

The Hollister, Calif., Redevelopment Agency approved a 23-acre slum clearance project area south of the city's two major canneries. Area involves 133 homes on 13 acres.

Fi,rst step has been taken to improve facilities at the San Ysidro bcrder crossing with award of a design contr'act to plan a project of more than $500,000, it is reported in San Diego. Improvements will include a new customs house.

William J. Moran Company started construction on a $72,000 addition to storage facilities of The Celotex Corp. at 1633 San Pablo St., Los Angeles. Project will be a structure containing 12 silos for storage of the granules used in production of asbestos roofing matqf ials.

Rideout Memorial hospital in Marysville, Calif., plans renovations and additions to existing facilities at an estima,ted $500,000.

Construction is underway on a $5 million state omce building at 12th and Jackson Sts. in Oakland to replace the agencies now at 2lst and Grove. The 8-story structure is slated for completion in mid-1959.

The Humboldt Board of Supervisors has applied for an $8,000 planning grant ol1 construction o'f additions to the Coun,ty Community hospital to cost estimated $325,000.

The first business, a service station, has been es,tablished at trooming Lake Berryessa and approved by Napa County Planning C,ommission. Wesley Plunkett and Farnum Kerr Associates have developed a master plan for the area and started extensive planting of trees.

McKeon Development Co. will build the St. Francis Height Shopping Center on the west side of Junipero Serra boulevard and Old San Pedro Road in Daly City. The 26-acre site will contain 50 stores. Main building will comprise 175,000.sq. ft. of construction and estimated cost, including land, is $25 million.

Holy Trinity Greek Orthodox church of San Francisco will build a new cl.rurch and recreational center on 8f acres on Stanley Drive.

A. L. Branden, developer of l-akewood Village in Sunnyvale, Calif., will build 1,000 homes of $13,000,000 valuation in Sunnyvale, in a new addition to Lakewood Village on ei'ther side of Lawrence Station road north of Bayshore Freeway. Lockheed is spending over $40 million ,to expand its Polaris missile facilities at Sunnyvale.

The city of Stockton has retained Welton Beckett and Associates to develop an off-street parking prograrn and plans four structures of two and three stories.

State Department of Water Resources is studying possibilities of starting a multimillion-dollar flood control project this Summer on the lower San Joaquin river, it is reported in Merced. Project wou d include reclamation of 98,000 acres frorrl the mouth of trhe Merced upstream to the Friant Dam in Fresno county comprising 350 miles of lovees, 200 miles of flow channels, five major control structures, seven control bridges and four county road bridges, one each in Fresno and Merced counties and two in Madera county.

Atwater-Winton voters in Merced county voted for a new district hospital for the area.

The Tulare Coun,ty Housing Authority has authorized signing an agreement with the Public Housing Authority for const'ruction of a 24-unit project of permanent low-cost housing in the community of Cutler. James Foster of the Spalding Lumber Co. attended a hearing on the project and was reported in opposition to the low-cost housing project. Maximum amount of the project is about $318,000.

Bids will be received May 23 in the office of H. E. Hedger, chief flood control engineer, for plans and specifications for major construction of the Spinks Canyon debris basin and channel, approved

Lpril 17 by the Bradbury, Calif., Board of Supervisors. The projec't, which will conduct floodwaters from Bradbury and Maddock canyons to the Santa Fe storage and spreading basin, call for cons,truction of a debris basin, compacted earth-filled dam, spillway and outlet works, access road and fencing.

Fresno, Calif.-Target date f or the start of construc,tion of Lemoore Naval Air Station is June 1, Commander Dennis Culp, resident officer, announc,ed April 28. He said the Navy plans to move its carrier air groups at Alameda and Moftett Field to Lemoore. First stage of construction includes runways, a station road and administration buildings. The Navy hopes to take full possession of the 19,752 acres by June 15 and has an agre,ement with landowne,rs to permit them to harvest their 1958 crops. He said construction is on a tight schedule and if builders do not get underway by June 1 it will mean six months' delay and run into the next winter rains.

The Sequoia Union High Sohool District of San Mateo county, Calif., has received an $18,60O CFAdvance for planing a gymnasium addition to the East Palo Alto High school at $364,887 estimated cost to start construction late in 1958. Refer: Rex H. Turner. district superintendent; Project No. Calif. 4-P-3200.

Deoler's Life Con Be Beoutiful With 'Pqckqged Lumber'

Portland, Ore.-Lumber retailers and wholesalers will find life more worth living, thanks to moisture-proof packaging of Fir uppers by Georgia-Pacific Corporation. This packaged lumber, available now from G-P, will do these things: (1) keep lumber clean from dust and finger marks, (2) keep it unmarred by shipping and handling, 13) assure top grading, (4) allow better inventorying, (5) make storage and handling easy, (6) control humidity and water damage, and. (7) prevent darkening of lumber with age. If retailers keep packages unbroken, it is possible, too, that a. greater q-uantity of finish will be sold with a resulting higher profit volume as well.

Ends of each package are labeled and show the dimensions of the lumber and the number of pieces. This labeling offers a new chance for retailer merchandising. There are no random lengths within each package. Packages may

be slipped into bins where the size is clearly marked and the uniformity and color of the labels will likely be more attractive than the ends of unpackaged, unlabeled lumber.

Packages are made from plasticized kraft paper. These packages have an almost unbelievable flexibility, stretching and contracting with the stress of long lumber. It holds well even when loads are dumped, as G-P has proved in tests. Its surface resists moisture and you can set a glass of water upside dor,r,'n on the surface if you should wish to test it youiself. The dampness will not iome through.

Georgia-Pacific looks for other possibilities on this packaged lumber. It should provide "show room" merchandising possibilities. It should be more attractive to builders since it can be stored safely on site until use. Early indications are that it may be a highly acceptable venture.

The packaging process is a secret one. However, other information is available through Dept. 13,{, Georgia-Pacific Corp., Ecluitable Building, Portland 4, Oregon.

AITC Votes Promolion Progrom

The Board of Directors of the American Institute of Timber Construction gave the go-ahead signal for a combination program of quality control and national .television coverage at their 29th tri-annual conference, at Colorado Springs, Colo. The program will stress the dollar savings available to cornmunities and individuals through the best application of modern engineered timber.

The AITC has available a new brochure, "A Question of

Woterpreof pckoging of Fir upper by GeorgiePocific Corpdotion moy rpell ncw sq fq lmber relqilarr. lhir ret-ep rhow hry pockoger lad thmrelver lo mdchodltlig od rtorqge. Dutt, rcilture dd hmdling no loger o problm, crd iwedory dmplif,ed

Value and Your Community Dollars," which provides extensive information about engineered timber to school boards, church committees, university and college presidents, city and coullty school superintendents, and federal and state school offrcials.

Rosenbqum Buys Bielec Lumber

Twentynine PalmJ, Calif.-Morton N. Rosenbaum, who claims to have been "born and raised in the lumber business," has bought the former Bielec Lumber Co. at 6894 Adobe Road. lle owns another yard in Yucca Valley and both are known as Desert Builders Emporium. Before opening the first store in Yucca Valley, Rosenbaum was in the construction business in San Bernardino and, earlier, in Cleveland. Ohio.

Paul Stiff will manage the 29 Palms store. He has had 28 years' experience in the building materials and construction business.

Loborers Stort Poy Hike

Some 130,000 building trades workers in Southern California started drawing fatter paychecks May l. Joseph Christian, secretary-treasurer of the Los Angeles Building and Construction Trades Council, said automatic pay rises went into effect on that date under terms of the master contract negotiated last year for the 11 southern counties. The unions and their respective pay hikes are:

Operating engineers7% across-theboard boost from previous scale ol $2.74 to $3.56 an hour; Carpenters-lS-cent hourly hike from $3.22% to $3.471; Cement masonsl5-cent hourlv hike from $3.15 to $3.40; Laborers-l8-cent hike from previous scale of $2.50 to $2.86; Dump truck and material drivers2O-cent hourly increase from prior scale of $2.55 to $3.20, and Bricklayers-S-cent hourly hike from old scale of $3.80.

Stcrnton Heods HIC Drive

Leroy H. Stanton, Sr., president since l9L4 of. E. J. Stanton & Son, Los Angeles, which was started bv his late father. E. T. Stanton, in 1894, has been named president of the Los Angeles chapter of the national Ffome Improvement Council. The lumberman's acceptance of the post was made at an organizational meeting late in April initiating the HIC program in the Southland. He was introduced by Harry G. Stewart, executive director of the Building Contractors Assn., teeing off "Paint-Up, Fix-Up lMeek," Mav 3-10.

lVir. Stanton will coordinate HIC activities in the L. A. area, developing local chapters in various communities. Regional director is Mrs. Winifred Pike, executive aide to Builder Fritz Burns.

Heinley Nqmes Vclley Yord

Valley Lumber Company, of Palm Desert and Indio, has been appointed desert area distributor for the movable shutter panels created by Paul Heinley and will maintain a large inventory in 15 standard sizes. The product is widely used in Southland homes as well as hotel, restaurant and other commercial installations. The retail yard will handle sales from Blythe to Palm Springs.

Morch Gonslruction Off l2o/o

New York-Contracts for future construction in the United States in IVIarch totaled $2,721,228,000, a decrease of l2/o from the like 1957 month, F. W. Doilge Corporation reported.

In the residential building category, contracts for March totaled $1,070,556,000, down 3/o f.rom March 1957. Large residential building contracts showed a gain of 29/o in dollar volume, but this was more than offset by a decrease of 8/o in contracts for one- and trvo-family houses. The total number of dwelling units reported in March was 85,218, an increase of one percent above March a year ago. The number of one-family dwelling units decreased 9/o in March ; however, the number of units of apartments and trvo-family houses showed substantial increases.

The cumulative total of residential contracts for the first quarter of 1958 amounted to $2,567,698,000, down 8/o.

Union Lumber Co. Develops Woter-Repellent rnill Treotment of 'Noyo' Redwood Siding

Meeting a long-standing trade demand, Union Lumber Company, redwood producers of Fort Bragg, California, announce the successful development of a proven waterrepellent mill treatment of their "Noyo" brand redwood siding. Sherman A. Bishop, vice-president in charge of sales, points out that the new water repellent has been achieved thru exhaustive tests by Union Lumber Company's own technical research department as well as nationally recognized laboratories.

Added dimensional stability, increased resistance to mildew and better finish durabilitv are but a few of the benefits claimed for the new product. Being colorless, it permits the treated siding to be used in natural or painted finishes. One of the greatest advantages it offers to builders, however, in, the opinion of Mr. Bishop, is the elimination of costly back priming on the job as well as protecting the siding from infiltrations of moisture during. construction, thereby delaying and often jeopardizing the painting.

Thorough tests by the California Redwood Association show that the new water-repellent treatment is in itself an acceptable natural finish for redwood siding. When the time

comes for refinishing, a simple brush application restores the natural beauty of the redwood.

While not designed to eliminate face paint priming, the new treatment is said to decrease the amount-of paint req-uired and _makes it easier to apply. Tests by tfre U. S. Forest Products Laboratory show ihat treatei sidins required 20/o |e_ss primer than untreated siding. Of grEater importance, Mr. Bishop stated, are the test rdsults iidicating the protection it affords against the paint blistering or peeling caused by moisture entering thi sidewalls of"the siding.

11r". l.*. Noyo_ w_a_ter-rep_ellent, mill-treated siding is now available through LTnion Lumber Company's sale-s repre- sentatives.

Frqnk Brown Joins Georgio-pocific

Veteran Northern California lumberman, Frank Brown (left) has joined the sales staff of Georgia-Pacific Corporation. at San Francisco, it was announced from company headquarters at Portland. Brown has been active in Northern California's lumber indrrstry for more than 25 years and is well known to dealers throughout the Interior Valley region and Coast Counties area. Lumberman Brown, a native of Detroit, began his lumber career with the Charles R. McCormick Co. (then Pope & Talbot) the Coast Counties ind Vallev re- during- 1933. He traveled the and Valley regions for that firm_until 1946, when he became managlr o{ Tynan & Rogers Fence Co. in Salinas. Three yearJ later he eStablished his own wholesale lumber business in Berkeley, -.h!.lf he continued 1o opelate until becoming a partner with Stan Helms during 1953.

Besides a full-time interest in lumber, Brown is an active Hoo-Hoo participant, a member of Dubs, Ltd., and a deputy of the Berkeley Reserve Police Dept.

Forester Rosecrons Honored

William S. Rosecrans, who resigned January 15 from the State Board of Forestry, was feteii at a dinnei in his honor at the Fairmont hotel in San Francisco, April 10. He was chairman of the California State Board of Forestry for fourteen years and played a major role in planning and achieving the enactment of the Forest Practice Act,-State Forest Purchase Act and range improvement legislation, for the improvement of forest, watershed, and range lands, and the development of long-range research.

DeWitt Nelson, director of the Department of Natural Resources, on behalf of the State of California, the Department, and the Division of Forestry, expressed gratitude and thanks to Mr. Rosecrans for his many years of public service and leadership in the fields of forestry and related natural resources in California. Charles A. Connaughton, regional forester for the California Region, U.S. Forest Service, presented Mr. Rosecrans with a plaque in recognition of his many years of unselffish devotion to the cause of forestry and related natural resources on a nation-wide basis. Robert Radford, chairman of the Los Angeles County

Hollyw@d Ja thowing adru3t!bla m.t.l

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. , for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmontze with any interior styling.

Note lhese 4.ln-l ADVANTAGEIS

lf Gomfon

a Jhe Hollywood Jn Twlns pemit moro light in ftltchen snd sflicG po.ch6.

a Givr adequ.tc aasy y.ntilation.

O Insect.tight, rust pt@t 3c@nr.

a S!sh'cl$3 m.y be clo.n6d with e!3c.

Convenience

a No morc datouring around r suparrlu. our extra door wlth rn lrmtul of bundls.

a No mdc $g8ln& frim3y 3cren dor s'tlch invit lntrudcB.

a Act3 I .n rddltlonll protrction tor hourilita. Sha nay 6nw[c with out. 3ldan threu3h slth op.nlng withot unlcllng th. dd.

O Burgl.l-p@L A 3impla touch of fin. gc[ lcks 3r3h.

$l Economy

a Sav6 buying t Sash, Scrccn end Storm Door. Hollwood Jrs. ue all 3 combined into I door.

a Savss on hardwsre, hanging and paintlng.

a a S8res on Gxpamiva rlplrccmenb. SavG3 space The Hollywood Ji Twins may b€ hung to swing In o. out Lqav.3 availablc tld 3paca x'hicft 13

u!u.l]y l6t in lltchcn q rntn/ way.

Ponel or Flush

a Hollywood Jr. Twlns giva yoo your choicc of a pand or fluah du to h.mohlzG wlth .ny 3ttd. .rchltacturc d Int rlor d6ign.

o Rush dffi ev.il.bl. in PhlllpDlnc Lu.un, Orlcntal A3h (Scn) a Blircft. a Plncl doF av.ll.blG ln plna only.

Writc lor freq illuslroled lilqralure

WEST GOAST SGREEN GO-

raNUtacTUrErS 0f ScrEEN Dools, LowtE

Watershed Commission, on behalf of the Los Angeles County Board of Supervisors, presented a resolution to Mr. Rosecrans which expressed their appreciation for the many years of public service he devoted to the forest and water problems of the State and Nation. Wendell T. Robie, president of the Auburn Lumber Co. and present chairman of the California State Board of Forestry, presented Mr. Rosecrans with a large framed photograph of a scene from Yosemite National Park.

Henry Vaux, dean of the School of Forestry, IJniversity of California, was master of ceremonies and in his opening and closing statements was high in his praise of the time and effort that Mr. Rosecrans had devoted to the difficult and complex problems of forestry in the state and his untiring efforts to establish and maintain along with other board members a well balanced and progressive program.

(Tell them Uou sau it in The California Lumber Merchant)

475 Hunlington Drive Son Marino 9, Colif. RYqn l -2127

Sales Representatives in Arizona and New Mexico

Sierrq Lumber & Plywood, lnc., Hollmork Lumber & Plywood Go. Open Joint Fociliries in Von Nuys

To ofier an improved service to retail lumber dealers and industrials throughout the Southern California territory, Sierra Lumber & Plywood, Inc., and Hallmark Lumb.er & Plywood Co. have opened a streamlined wholesale lurnber mart in the very heart of the San Fernando Valley industrial district at 15208 Raymer Street, Van Nuys. The two firms will operate independently, using joint storage, warehouse and operating facilities.

The unique four-acre plant is located on the Southern Pacific sour within a half block of Sepulveda boulevard and allows ouick delivery also to Kern, Ventura and Salrta Barbara counties. Custom and customer milling is available and 90/o ol all stock is warehoused under cover in modern new sheds. Mobile equipment in the yard is also operated jointly and the paramount theme of this plant is "customer service," it was said.

In the ultra-modern offices of the two establishments, all wall surfacing is of various species of Pacific Coast lumber, including imported and domestic hardwoods. "In view of the fact we have considerable area in our new set-up, we intend to lease ofifice space to non-conflicting'allied business folks who are interested in a centrally located Valley headquarters," said Ed Dursteler, partner in Sierra Lumber & Plywood. Inc.

b.li.rre our firm has the most complete inventory of high-quality softwoods in Southern California," added John Fredricks, president of Hallmark. "And combined with that extra personal service of our joint staffs, we maintain a sales potential hard to beat." Hallmark sales and service is under the direct manag'ement of Merv Fredricks and

procurement and policy is handled by Prexy John and his wife Mary, who maintain contacts at all levels of mill, remanufacture and delivery.

Sierra Lumber & Plywood is under the direct management of owner Ed Dursteler, who handles procurement and yard operations. He is assisted by Phil Chantland, sales manager; Jim Paton, yard superintendent; Ben Cederquist, auditor, and Clara Lavine, secretary.

In a joint statement regarding their new business cooperation venture, Fredricks and Dursteler declared, "We believe our ability to render a complete wholesale lumber service is the paramount object of our business, and where we maintain non-conflicting operations such as ours, we are able to offer the.trade a better, and more economical set-up -thus passing on to our customers the savings in the form of higher quality at the average market rates."

Top: llery Frcdslckr, Plrll Clnllqd. Ed Dunlels (1. to r.l lopr The lwo ffipohr rhqrc o rell-rlckcd yad lnvotory Top: Curlm Milling lr dffi ol ltr m fcility

Ceirrq, Pcficl vhw of lhc kiln od dried rtxk Centerr Clco lqvlre indr Ed Durfeler or the gmdc choin €ata: Thc Grodc Chaln gltt o doily vorkou

!rya: Hollmck'r ftl.n p6er by th. ftr ofice pmllng [wrr: lhc lnrber fsillty har llr own nllrood rpur

lower: Bcn Cedsqultl (lsfl] wlrh Ed Duntelq

o Engineered lo your Specificofions qnd Requiremenls

Benefit by lower insurqnce rqles

. Soundness crnd Econorny of construction

. Adoptobilify fo Storuge of long lengths ond use of Mobile equipmenl inside of shed

o Finesl Storoge Building obtcinqble ot ony price

o No building ioo smollno building too lcrge

. Pressure-treqted creosoted poles throughout

. Ghoice of sleel or qluminwr roofing

. Prevents fqlldownchecking losses

POLE TRUCTloil CO.

Logger ls fheme of 2Orh Annuol Redwood Region Logging Conference

Theme of the 20th annual Redwood Region Logging Conference May 23-24 will be "The Logger-Key Man for Permanence and Closer Utilization." The conference will be held at the 12th District Fair Grounds, Ukiah, according to George Stoodley, logging manager for The Pacific Coasl Co., Willits, and conference president.

Some of the principal speaiers covering subjects related to this theme are It. G. LeTourneau, Longview, Texas, equipment manufacturer; Stephen J. Hall, Simpson Timber Co. executive, Seattle, Washington; Donald R. Watts, The Pacific Coast Co., San Francisco, and James B. Keegan, American Trust Co., Santa Rosa. LeTourneau will speak on the prospects for better machinery for log skidding and l_oading. Hall will speak on "New Frontiers in Logging Company Organization." Watts will speak on organization

on a permanent rather.than a liquidation basis. Keegan will discuss the banker's view-point -regarding the foresl industry.

One traditional feature of the logging conference will be the an^nual Loggers Banquet for logferi and wives, Friday, May 23, at 7:30 p:m. at the UkialiFair Grounds. 'Banou"i entertainment, and the Sawdust Bowl cocktail hour preced_ ing the banquet at 5-:30.p.m., will be provided by the equip- ment dealers and exhibitors at the conference.

Display space for the conference is still available from Paul _Sutterley, Ukiah Chamber of Commerce, 105 No. Main St.. Ukiah.

The distinctive color of redwood is imparted to it by complex chemicals, many of which are to be fbund nowheie elsi in nature. It is these compounds which make redwood resistant to fire, decay and insects.

lypiccl Shed in Use by Son Gabriel Volley lumber Co., lrwindole Yord

Bob ADAIIS

Nooh Adomr lumber Co.

Wolnui Grovc

'Fronk BOIIEAU

Fqirfox Lumber Co.

Ftrilfcx

Froncir CHRISTIANSEN

Moderto Lumber Co.

toderto

Chorles CROSS, Sr'

lruckce-Tchoe lumbcr Co.

Tohoe Ciry

C. D. DART

K-Y Lumber Co.

Fresno

rDole FARREII

Sonornq Mill & lumber Co.

Sonomo

Cloyd GARNER.

Son Jooquin lumber Co.

Slockton

rBeverly GIBSON

Sierro llAill & lumber Co.'

Sacromonlo

t958-59 r.M.A.N.C. DIRECTORS.

J. O. HANDTEY

Cormcl Builders Supply

Carmel

*Arrhur HANSEN

Generol Lumbcr & SuPplY

Berkeley

Frcnk HEARD

llotroni-Hcord lumber Co'

Woodlond

Cloir HICKS

Hickr lurnber Co.

5slinor

*Cheller HINSHAW

Diomond-Gordner Corp.

Chico

I. E. HORTON

Soulh Ciry Lumber & 9uPPlY Co.

South Son Frcncisco

Henry HUIETT

Norrh Boy Lumber Co.

Corle Modcro

Eorle JOHNSON, Jr. Wotronvillo Lumber Co' Wotsonville

(An qsterik* denoles

J. H. KIRK

new directors.)

Kirk lumber & Building filotoriol3 Co.

Sonlo Moriq

Homilron KNOTT

Yosomite Lumbor Co.

Fresno

'Fronk KOIEY

Homr Buildcrr Supply

Lodi

Les LEY

Sonto Cruz lumber Co.

Ssnto Cruz

*Herb iAABIE

Economy Lumber Co.

San Jose

Arrhur MARTIN Holer & Symons, Inc.

Sonoro

*Howord McCUILOCH

Yosemite Builders Supply

Iterced

E. H. I/IETCATF

Thc King Lumber Co. Bckcrsfield

Roy NOBIE

Virolio Lumber Co.

Arthur POST

Dclono Building ftlcleriol:, Inc.

Elmer RAU

l/loderq Lunber & Hardwcre Co.

*Duke ROHLAND

Sylvon Lumbcr Co.

Citrus Heightr

Chorloc SHEPARD

Friend & Terry lumbcr Co.

Socrqmenlo

AI SI'tIIH

Formcrs Lumber Co.

Corcoron

A. B. WttSON

Fronk G. Noyes Compcny

Nopo

Cocktail Party Hosts - 18th Annual Convenlion

Honorcry Direclon:

Roy CtOTFEITER, Visolio

F. !. DEITMAN, South Son Frqnciro

Everett KING, BokerrftCd

F. Dcon PRESCOTT. Fresno

(The Lumber Nlerchants Association acknowledges with Thanks the cooperation of these firms:)

Allied Building Credits, Inc.

American Sisalkraf t CorPoration

Arcata Redwood ComPanY

Armstrong Cork ComPanY

Atkinson-Stutz Company

Blue Diamond CorPoration

Bonnington Lumber ComPanY

Building I\Iaterial Distributors, f nc.

Calaveras Cement ComPanY

California Redrvood Association

California Western States Life Insurance Co'

Celotex Corporation

Cooper Lumber ComPany

Drai<e's Bay Lumber ComPany, fnc.

Fred C. Holmes Lumber ComPanY

French & St. Clair (Insurance Brokers)

Garehime Corporation

Harbor Plywood Corporation

Hobbs Wall Lumber Company

Holmes Eureka Lumber Company

Hyster Company

Lamon Lumber Company

Lumber Dealers Materials Company

Lundgren Door & Plywood Co., Inc.

MacBeath Hardwood Company

Masonite Corporation

National Associates, Inc. (Pension Consultants)

Pabco Building Materials Division (Fibreboard Paper Products Corp.)

Pacific Fir Sales

The Pacific Lumber Company

Paramino Lumber Company

Permanente Cement Company

Red Cedar Shingle Bureau

Simpson Redwood Company

Travco, Inc.

Union Lumber Company

Wendling-Nathan Company

West Coast Lumbermen's Association

West Coast Timber Products Agency

Western Pine Association

Western Pine Supply Co.

Wholesale Building Supply, Inc.

Winton Lumber Sales Company (California)

Wood Conversion Company

Woodside Lumber Company

llountoins of Soles ldeos Cqscode on Northern Deolers qt l8th Annuol in Yosemite Not'l Pork

Stepped-up promotion of lumber, sounder business practices,-and a more logical and econom^icql approach to daily operation were just a few of the subjects discussed at the lsth Annual Convention of the Lumber MerchantJ Association of Northern California held at the Ahwahnee Hotel in beautiful Yosemite National Park, April20-22. These subjects, along with their counterparts, were deemed absolutely essential to the profttable operation of a modern lumberyard by the earnest Northern California lumber retailers attending the sessions.

Although it was generally agreed that 1957 was a somewhat disappointing building year, with retailer profits off from 10 to l2/o, the group was cautiously optimistic about the present year and generally enthusiastic in regard to a strong future for those who keep pace.

The directors and members attending the event gave further evidence of Association solidarity by unanimously reelecting their present ofificers to another term of office. Continuing on as head of the association will be LMA's 7th president, Hamilton Knott, owner of the Yosemite Lumber Co. in Fresno. Serving a second term as "top hand" under Knott will be Vice-President Frank IIeard, managin wlll De v lce-rresloent rl ranK managlng partner of the Motroni-Heard Lumber Co. in Woodland. Ira Horton of South Citv Lumber & Supply Co. was again City Su signed on as treasurer, and LMA's Pomeroy was re-elected executive vice-president of the 19 year-old association.

As in previous years, most of the group showed up a day early, on Sunday, for a little added relaxation and extracurricular sightseeing. The more athletically inclined entered LMA's 18th Annual Golf Tournament at Yosemite's Wawona Golf Course, played under the direction of Golf Chairman Ray Noble, who also happened to win the tournament by way of a one-hole playoff after a tie score with Raloh Lamon. Other winners included Bill Clapham. with third. low net, closely followed by N{arion Snead for fourth posltlon.

The convention dawn broke clear and crisp, and by 9:00 a.m. Registration time it was evident there would be no need for an overcoat at this annual. During the morning, a near-record of. over 250 were registered and officially welcomed by Pomeroy and his good right-hand, Ken Buck.

The two-day convention was officially brought to order by LMA President Knott at a huge luncheon in the hotel's main dining room. LMA Vice-President Heard presided over the head table and introduced the afternoon's first speaker, Frederick Breier, well-known San Francisco economist, educator and labor consultant.

Breier, rather surprisingly for an economist, declined to flatly "6ry5tal-bal1" our economic future. His main discus-

"Willie Loman ('Death of a Salesman') is dead," he stated, "and a specialist has taken his place. Selling the new modern product, in the new modern store, to an increasingly well-informed customer, takes more than sheer guts like Willie had," Breier noted.

Although not overly optimistic, the well-known economist did feel that the nation as a whole had weathered the rvorst of the recession-with weak spots in steels, the auto industry and l-rard goods offset by gains in construction and in other industries. Breier anticipated an increase in the nation's gross consumer product from $425 billion (1957), u'ith $275 billion consumed, to better than $480 billion and 9330 consumer used by 1962.

"Our major problem is not one of depression, or even recession. Rather, it is a problem of growth and inflation," he concluded.

Dynamic Phil Creden, merchandising director, Edward Hines Lumber Co., Chicago, was next on the agenda. Cre-

Wilh rhe doy's business sessions done, IMA Exocutivo Veep Jock Pomeroy (righr) gets in o linle nighf schoolwork on th' ol' bon-joe. Instructing him was one of the show's slors, "Woo-Woo" Stevens---ond rhe duet brought the house down. sion was about "Our New Product, Our New Store and Our New Customer."

Prcsident Knor (right in Rurs Stcvenr (lcfi) ond borh phoros) prcscnfcd certificot.3 to Dovc Wight (righr). Orher deolcrs retirinE directors rctiring from tftc

Tom Bronson, Homer Derr ond :ervice no deoler cver gove. lloyd Biilcn-

boord (not pictured) includcd bender-ond morc mcriloriou:

den pointed out that, in his opinion, altogether too many dealers were looking for "help from without-instead of helping themselves."

"You don't always have to have everything done for you to have good business," he noted. Creden urged all dealers to promote themselves, to advertise their business more thoroughly to the people in their towns.

"In many cases, we have allowed ourselves to become absolutely dominated by builders," he said, "instead of promoting our business to the townspeople and showing them that we are an important and integral part of the community."

Creden, merchandising director for all of Hines' 27 lineyards, also looked with some skepticism upon recent g'overnmental moves in relaxing down-payment requirements, this "in view of the coming Fall election," he noted.

Our big problem has been in qualifying the buyers, not in heir raisins the down pavment." Creden brought out. their raising payment,"

Creden closed his talk in a hum humorous vein in noting that he thought "the people in high places have lost touch with the buying public," as in the case of the Edsel auto and McCall's model home (featurir.rg a gravel quarry in its Iiving room among other "practical" innovations).

"Reminds me of the story about a new high-powered dog food company back East," Creden smiled, "that engineered a great, new and revolutionary type of dog food, finely manufactured, tops in nutrition, beautifully packaged and extensively advertised." In other words, it was "The Most."

But with all its greatness, sales just wouldn't get off the ground, and so the inevitable sales meeting was called.

"Why, gentlemen?" the salesmanas'er demanded. " anded, "Why gentlemen?" salesmanager is it that you are unable to sell this product when your

company has so carefully researched and packaged it and backed you all the way with one of the biggest advertising campaigns in our history? Why? I demand to know why you are unable to move this fine product !" he roared.

,,I THINK IT'S MAINLY 'CAUSE THE DOGS DON'T LIKE IT, SIR," came a small voice from the rear.

A ladies fashion show and tea was next on the program. Due to the beautiful weather, the show was stagbd outside on the Ahwahnee terrace. No professional models were used (or needed) and Jeanne Pomeroy coordinated it.

Some 250 conventioneers gathered in the Ahwahnee's Indian Room at 6:00 p.m. for the first of two industrysponsored cocktail parties and social gatherings.

Dinner in the main dining room, entertainment by "WooWoo" Stevens, the always thrilling Yosemite "Firefall" and dancing'til midnight concluded the fast-moving, firstday program.

Tuesday morning was devoted exclusively to a hard hitting LMA Members Panel Workshop, presided over by President Knott. Prior to beginning the sessions, however, Knott took time out to read an Association tribute to the deceased director, Walter "Pete" Peterson of Bakersfield, and to present certificates to retiring Directors Tom Branson, Homer Derr, Russ Stevens, Dave Wight and Lloyd Bittenbender.

Two outside speakers preceded the panel discussions. An FHA financial representative, John Love, outlined ways of building up Title 1 business, which has reached a total of over $15 billion dollars nationally since 1934. Love further pointed out that 1957 was second only to 1953 in Title 1 volume. He also stated that 1958 has thus far shown improvement over 1957 in Title I volume.

Owen Stebbins, promotion director for the California

Dr. Frcderick Hecrd, rpoke Cuslomcr."

Brcicr (lcft), bcing on "Ncw Slorc, inlroducod by V.+. Phil Credcn, dynomic exccutivc of tfro Hiner yords, Ncw Producl, New Chicogo, ond qn NRIDA Expo3irion lcoder, rpoke fo LllA.

President Knott bongs thc govcl to 3lort ths Cnol oflernoon's business mccting following morning'r Workshop.

C. O'Molley (lefi), ond his chcrming

Redwood Association, was the second speaker of the morning. Using color slides of all the consumer, architectural, builder and trade journal ads currently being run by the association, Stebbins showed the group of dealers just what CRA is doing to pre-sell redwood for the lumber dealer and how they can benefit by tying in to the promotion with local advertising.

Lead man on the panel discussion was Madera Dealer Elmer Rau, who spoke on "Developing Sales Through Employee Training." Rau brought home the necessity of having the full confidenie of employes, in addition to maintaining this confidence by providing' each employee with the correct tools and knowledge to do his particular job.

Rau further stressed the importance of having (and keeping) a good yard foreman (Rau and his yard boss meet weekly over breakfast to discuss operational matters and plan future strategy).

Wendell Scott, general manager of Progress Lumber Co. and Merner Lumber Company, was next on the panel with "fncreasing Store and Contractor Sales" as his topic. Scott showed the dealer group some of the tools that he provides his outside salesmen-including a prospect book which lists every building permit within the Merner-Progress operational area. Permits are grouped by area, instead of alphabetically, so salesmen can make maximum amount of calls with minimum of travel.

Many of these leads from building permits will be "dead" by the time a salesman can get to the builders, Scott pointed out, "but they'll be building other houses. Meantime, our salesmen can work them for high-profit fill-in items," he noted.

The Peninsula dealer further pointed out the value of

servicing the "sure-thing" accounts as hard-to-sell customers.

well as prospects and

In addition to outside sales. Scott has boosted the store sale of lumber by installing a "lumber rack." Lumber is departmentalized according to species and dimension, and then individually price-tagged. Although initial set-up time is moderate, the lumbef rack more than pays its own way by eliminating time-consuming yard cutting for each customer. Because of this rack, Merner's Sunday lumber business can be transacted right in its showroom, its yard shut down tight.

Fresno's Charlie Dart, head of K-Y Lumber Co., was next at the mike; his subject, "Creating Profitable Small Sales" (Dart's own "small sale" is currently averaging $3.70). Dart explained how he regularly surveyed his own sales tags to determine what items were moving best, and during what seasons. Once determined, these items were placed right up front in his showroom where everybne could see them. Survey also turns up dead (or possibly improperly merchandised) lines.

During the discussion, the Workshop was surprised to learn that K-Y Lumber had two "drive-it yourself" pickup trucks which customers could use to get their purchases home, leaving their autos at the yard.

A fee based upon the purchase is charged for this service. Dart has found that customers get a special kick out of driving his trucks and, with few exceptions, they take better care of his equipment than they do their own autos.

The next panelist, speaking on "System of Gross-Margin Control," was the LMA vice-president, Frank lfeard, managing partner of Motroni-Heard Lumber Co. in Woodland. Mr. Heard noted that improper pricing and operational

(center) and of Holes & -AND NIGHI-OWL, TOO-rhe Gilmoros joined rhe crowd for the industry

AN EARIY-RISER ond Righton.rhe-Spor for the corly-morning Poncl scrrion wo3 our "lyp)cal" Northorn Colifornio lumber Decrlcr Gilmore, who considered the LMA Ponel discussions highly informcrivc qnd valucblc in thc conduct of his yord. Desler Bill

porty following the finol business ses:ion and become ocquainted with rho president of rhe Nafionol Rotqil Lumber Deolen Assn., Phoenix Deolcr Jqmes

wifc llonho (right).

THE PANEI TAEMBERS lo give you o bcttcr

(shown Look or herc from thc slors borh endr of lhe Confercnce toble of the rhow) were-lcft to rightElmer RAU, Wcndell SCOfT, Ghorlic DART, Fronk HEARD ond E. H. METCAIF. For lhe report of thc Poncl dircusiont, reqd the porcgrophr .toiling on ttis poge.

practices have shrunk the lumber merchant's average profit after taxes to approximately 2/o.

Dealer Heard pointed out how the lumber merchant, third in average store sales only to department stores and automobile dealers, must develop more accurate grossmargin records in order to maintain proper markups and "live" inventory.

Final speaker and panelist was Dealer Edwards Metcalf, general manager of King Lumber Co., speaking on "Accounting Costs and Costs of lnventory." The Bakersfield dealer noted that in order to maintain a proper profit, every dealer must first know the "true cost" (cost plus cost of carrying the merchandise) of his inventory.

According to Metcalf's figures, it costs the average merchant $19.37 to carry $100.00 worth of inventory for one year.

Therefore, he noted, it was most important to have upto-date "true-cost" figures so dead inventory or improperly priced merchandise could be spotted before cost of carrying expense eliminated all possible profit on the items.

In order to maintain proper records, and hold down the expense of keeping theJe records, Metcalf strongly urged use of office machines wherever feasible. "Properly used, office machines will quickly pay back your original investment," he pointed out. Besides the usual machines found in most modern lumberyard ofifices, Metcalf suggested postage meters and duplicating machines as additional time-savers.

The second annual LMA Workshoo concluded. the members, along with interested wholesalers and manufacturers, joined the rest of the group in the main dining room for luncheon. Presiding was Hamilton Knott, and the featured speaker was J. C. O'Malley, NRLDA president and head of the O'Malley Lumber Company, Phoenix, Arizona, operators of 19 retail yards.

Faced with a l0 to 12% drop in profits last year, the nation's lumber merchants must be ready to mend their ways if they are to operate. successfully in fhe fast-changing future, the Arizona dealer told the group.

"We all should adopt a three-phase method of operation to meet new conditions," Mr. O'Malley said.

"First, we must have an objective and a policy. What is our objective? How much are we going to sell? How much profit can we make within a year? This means, of course, that rve must plan what we are going to do. Why not look ahead five years or more? Then we can establish policies to attain the ends and objectives we are striving for.

"Secondly, we must be able to adjust to change. Now that the lumber manufacturers and some of the others are waking up to the fact that there must be some promotion of their products, are we going to stay in the same old rut or are we going to adjust to the changing conditions?

"The lumber manufacturers are embarking on programs to spend over one million dollars per year merchandising lumber and lumber products, and I want to commend them on this step. We as retailers want to do everything we can to promote and foster their merchandising program.

"Third, the owner or the manager of a yard has to do some truly executive-type thinking to be able to coordinate all the changes that are fast developing and carry out the objectives and policies of the company.

"We must do a job of merchandising, of selling services and promoting quality. Nowadays, consumer fina.ncing is very important. All this has been missed by the manufacturer, the wholesaler, the jobber, and the retailer. The manufacturer makes the material and sends it out, and that is all there is to it.

"But is it? It that all the responsibility the manufacturer has, producing the material and sending it to a dealer's

fHE FASHION SHOW (no Sod Socks, rhcse!)-Top Ponel (lefi ro righr): The crowd got{rers on thc lcwn ol thc Ahwqhnce; illrs. Lenore Knott; Mrr. Mcry Hopkinr. Sccbnd Pcnel (1. ro r.): llrr. Suc Lomon; llrr. Elecnor Rou; llrc. Pot Johnson; l/lrr. Ecrboro Giler. Third Ponel: ilrr. Robcrr Hordy wecring thc winning chopccu dcdgncd on-thc-cpol by llceki; Mrs. Lu Pcrlner; show wor slogcd by Gonnic ond Welton lleckr of Son Rsfoel snd coordinoted by Jecnnc Pomeroy (right), hcrc honding thc bucka ro Xln. Al Bcll to drow thc winning tickct for the curlom nillincry iob; ond, ot for right, Mrr. Glconc Stcvenr modclt o gown.

l. Mr, ond MB. Hmilfon Knott ild Unio Lunbe's Ccpa Hexberg.

2. Declcr Tm Broum (llelrose lwber Co.l, J$r. Brmron, I{rt. Ecle Johnlq od ilrs. Gerrrude Godqd.

3. l r, md litr. Rolph Lmon, Dmler Edwdr l$ctcqlf (King Lumbe Co.), Mr. Bob Xing, ,$6. ftlelcolt, Bob King'

| "Nifty" Goy ond Deoler Hmer Derr (J. Il. Den Lmber Co. I

2. D*lerr Ed Schlotthoer (Willord Lmber Co.l od Chqlie D6t (K-Y Lmba Co.l with llr!. Dqrl.

3.md rtill mqe frm C.ntrql Colifomlor ME. od Bsrnie Borbs, Jr., of Hoo-Ho Club 3l qnd lhe Woodwqk Inrtituio of Collfomio, frm Frsno.

get to work on this problem.

"Just think how fortunate we are not to be in a one-item business. What if we were in the automobile business or the tractor business, and there was a big drop? What would we do?

"But here we arF-retail building merchandisers with opportunities galofe. We have thousands and thousands of items to choose from and, in addition, there are hundreds of ways to merchandise them.

"For example, one yard in the West offers its customers seven different kinds of financing. In one year they sold as much as $120,000 of financed remodeling on time-payment plans. How many types of finance remodeling do YOU offer?

"There are all kinds of opportunities in this business. How do you sell remodeling? It can be sold-you can do it yourself, if you wish. Or you can work deals with small

l. DeqleF Henry Hulelt (Ndrh B.ry Lmbor Co.l od Doc Wighr (O'Neill lumber Co.l wirh

2,

3.

remodeling contractors. They all need help. They need servlce.

"That is what you are in business for-servicequality-service. Those are the things we must do today._Therg a-re all sorts of ways of selling remodeling. It could probably be the best business most of you heie could have. What are you doing about it?"

O'Malley closed the meeting with some words of praise for LMA's Jaik Pomeroy, his staff, and the officerl and directors of the Lumber ,1\4erchants Association.

A final board meeting in the Ahwahnee's Game Room, at which the NRLDA president gave his report to members, followed the final afternoon session.

Official business done, the second of the convention's industry parties served as starting-gun for a final evening of fun, good food, good fellowship and good entertainmentheadlined by The Four Knights, Rima Rudino, Ever and Dolorez.

fttc. Hulefl (leftl cd Mr3. Wight (right!.

Dmls Amin Speckcrf (lp.ck€.t Lmbe Go,l ond Emcat ilcKinnon.

lt w6 Old Hme Week bck ot th. LltA for Dalcr Do Wibo (CenlEl lurEer Co., rlghtl, with Adi. 6ctq ileftl qnd hidffrined f.l.nd.

4. Dmler J. O. Hodlcy (Cmel Buildcr: tupplyl, E. N. Whire (C. & D. Lmbr Co., Ioebugl< 9ue3r of Jin 6d I$8. Atkin.o. od fri6d.

4. Unio Lmbq'r "Bs Bo" 5hibley od Club 3I'r "lla of thc Ys," Chef Cher Hmhner, 4. Joe Cqrlrtrm :oted wlth Nm Fwm. warehouse? I think you will agree with me it certainly is not. Everyone should

Mount Whitney Lumber Co. Storts $l,5OO,OOO fttill

'l'he $1,500,000 'f ule [)ivision srtu nrill of the \lortnt \\-hitnc,r- I-umber fionp:Ln-r' n'us lrlrLct'rl 'itt opcratiott carlrthis sPring, accortling to \\'. Ir. .\rb1:Lstc'r, r'icc Prcsirlerrt arrrl general nranagcr of tlrc \lourrt \\-lritrrt'-r rlivisiorr t.,f tlrc,\nrerican ]iorest Prorlucts Cotttlr:Ltt,r'.

'l'lris nro<lcrn, ftrllr'zrrrtonrrrtic san'nrill of rLll stccl con slructiorr, is loczrtc<l in the ce utcr of tlrc 'l'rrlt lrrrlirrrr rrscrr:rtiort nc.Ir [)ortcrvillt:. Trrlare c()u1rt\'. Calii,rrnia. It is situ:rtcrl :L<ljaccrrt to the 120 millit-,n fc't't of corrrpan-r'-ou'rrt'<l st:Lrr<lir9 r'ire'irr tinrbcr of Pine, \\-irite Iiir:Lrrrl Ccrl:Lr. ()rr:r sirre-lc slrift olrrr':rtion, tlris brrurcl nen'f:rcilit-r'is gc:rrcrl to il*.:€.r:f

Pro(l11ce itt c-rce ss of I lJ nrillir)ll l)():rr(l f eet of lurnber arr1111all\-..'\rrcl 1:Ltcr this,r-car. \rhcr tlrc 1)l:ult is l)lacccl o1r a t*'o-shift schedrrle. it is cxlrcclt'rl irr crccss of .10 nriilion btiard feet u,ill re:rclr tlr('('irst('rr] an(1 \\'('st(,r-l nr:rrkets. I)resertt l,rg' l)f()(ll1cti,,r1 i. r'urninlt :11'proritnutel-r' $%, I'orr<lerosa:ur(l SrlS-irr I'irrt', l7', \\'lritc Iiir lrrrrl l8f, Lic<1:rr. it rr':rs saicl.

\\'. ll. "liill" l-antsbcrr:er-. \'ct('ralr s:L\\'nrill olrcr:rtor, is rcsirlent rn:urager at th(, S1x'irrgvillc,'l'u1c rlivisiorr, n'lticlr is loc:rter1 in thc s()utherlr :rrr:r of tlrt'Sicrr:r Nt'r';rrl:r rl()untlLirr clrairr iul(l \\'iil frrrriislr an rlnlilnit('rl suppl,r'r,I tirnbtr

Top: W. E. Arbl6ter, vi(e-president ond generol monoger ol the Mount Whitney Lumber Co. Cenler: Johnson ond Arbloste. pose with o group of Mill ond compoy employes. Lower: Fred Chrisry, building (onslru.tion iuperinlendenl ot the mill

Top: Bill Lonfsbe.ger, resident monoger oI Mount Whitney's Tule divisio,5pringville, Colifomio. Center: The big lift tru(k, pdl of the mill'i mobile equipfrent, get5 reody to lood o.hipfrenl. Lower: lumber.ming off the Edger ond Trim Sw

fop: Wolter Johnson, president of Mount Whitney Lumbe. Co. od choirmo of Americon Foresl Producls Co..Son Fron<ieco. Center: Horold J. Ford with Chub Durnell (rightl, :oles mmoger of }lount Whitney lumber Co. lower: From lhe Edger fo the Green choin

for many years. Assisting him, as construction superintendent of the mill, is Fred Christy, who has had many years' experience in timber operation and sawmill development.

For the past trvo decades, Mount M/hitney Lumber Company has operated the Johnsondale, California, plant with an annual production of 40 million b.f. This sa',.r'mill opera- tion is in charge of Simon Alsaker, resident manager,-who has also spent a lifetime in the lumber production field.

Immediate expansion plans call for the construction of an $800,000 remanirfacturing plant and mill, dry kilns ancl several ,all-steel, undercover storage sl-reds. According to Mr. Arblaster, this addition to the Tule division wiil be completed within the next 90 days. When this addition is placed in operation, shipments for the middle-west and eastern markets will be loaded at the Southern Pacific Porterville spur and western shipments will be routed direct via truck and trailer to wholisalers. retail vards ancl industrial users.

To Expand Los Angeles Sales Offices

In line with the increased production at the mill level, the l\4ount Whitney facilities in Los Angeles will be expanded with the addition of several new offices being added to the present building. The sales staff will be inireased under the able direction of "Chub" Durnell, general sales rnanager, it was said. Work on this feature of -ihe program will be completed early this summer in order ^to -keep abreast of the expected volume and sales.

The Mount Whitney division of American Forest products.Compan^y ^presently employs in excess ol 375 persons, and during 1958 will exceed 2l million dollars in sales. Walter Johnson, well-known west coast lumber executive. is- president of the Mount Whitney operation and chairman of the board, American Forest Products. Veteran lumberman W. E. "Bill" Arblaster is the chief administrative gSg... and policy maker for the Tule and Mount Whitney divisions of the concern, which now operates 12 sawmills throughout the west.

lq?: View of the -eently compl€ted [o6f Whitney Lmber Co. Smill of Sorinqville, rclrornro. Lowe. r'toto: Inrerior. of rhe Jtlounr whitney ltru(fudl rteel rwmill'buiiding; nore wide-lpa n@r 'pq(e

Vermiculite Institute Meets in Arlz.

Confidence in the nation's economy and a bright future for the construction industry was thi keynote oT th" lzth annual meeting of _Vermiculite Institute oi Chicago, held at the San Marcos hotel in Chandler, Ariz., Maich 22-22. J. Brogks Robinson, Great Falls, Mont., was elected presi- dent. Two new directors are Shelton W. Greer. Houston. Tex., and L. G. McDiarmaid, Vancouver, B.C.'Two new companies were admitted to membership: Alabama Vermiculite Corp. and Ari-Zonolite Co.

R. L. Aldrich, CaliforniaZonolite Co., presented a motion

picture of a job totaling over one million square feet of vermiculite concrete, currently nearing completion on a new Kaiser steel plant at Fontana, Calif.

Guest lpeaker G. E. Morris, superintendent of building for the city of Los Angeles, said that while local construcl tion increased about 2O/o last year, the first three months of 1958 have broken all construction records in the city,s history. "So I think that in the country in general there is a potential demand that is going to increase," he stated. Other g_uest speakers included Dr. Kenneth McFarland of Topeka, Kans.

Senin5, *he Dealer Trade Anly

A Moforisl's Proyer

"Teach us to drive through life without skidding into other people's business. Preserve our brake lining so we may stop before we go too far. Help us to hear the knocks in our ovyn motors and close our ears to the clashing in other people's gears. Keep alcohol in our radiators and out of our. stomachs. Absolve us from the mania of trying to pass the other fellow in the narrow road. Open our eyes to the traffic signs, and keep our feet on the brakes."

Moybe o Vice-President

A family moved from the big city to the suburbs and decided to get a w'atchdog to guard their premises. So they went to a kennel and bought the biggest dog on the place. Shortly afterwards the house was entered and robbed while the big dog slept. So they went back to the kennel and told the dog man about it. He said:

"'What you need now is a little dog to wake up the big dog."

Books

Gilbert Portanus, Archbishop of Poitiers in the 12th Century, was once left alone for some time to the freedom of a great library, and he wrote this about books:

"I sit here with no company but books, dipping into dainty honeycombs of literature. All minds in the world's history find their focus in a library. There is the pinnacle of the temple from which we may see all the kingdoms of the world, and the glory of them. I keep Egypt and the Holy Land in the closet next the window. On the side of them is Athens and the Empire of Rome. Never was such an army as I have mustered here. No general ever had such soldiers as I have. No kingdom ever had half such illustrious subjects as mine, or half as well-governed. I can put my haughtiest subjects up or down as it pleases me. I call 'Plator' and he answers 'Here,' 3 noble and sturdy soldier; 'Aristotle,' 'here;' Caesar, Tacitus, Pliny-and they answer, 'flere,'and smile at me in their immortality of youth.

"Modest all, they never speak unless spoken to. Bountiful all, they never refuse to answer. And they are at peace together. My architects are building night and day without the sound of hammer, my painters designing, my poets singing, my philosophers discussing, my historians and theologians weaving their tapestries, my generals marching without noise or blood. I hold Egypt in fee simple. I build, not a city, but empires, at a word. All the world is around me, all that ever stirred hearts or fired the imagination is

harmlessly here. My library shelves are the avenues of time. Ages have wrought, generations grown, and all their blossoms are cast down here. It is the Garden of immortal fruits, without dog or dragon."

The Plumber's Dilemmo

A plumber wrote to the National Bureau'of Standards and said that he had found that hydrochloric acid opens plugged pipes quickly, and wanted to know if it was a wise thing to use. A scientist at the Bureau replied:

"The uncertain reactive processes of hydrochloric acid place pipe in jeopardy when alkalinity is involved. The efficacy of this solution is indisputable, but the corrosive residue is incompatible with metallic performance."

The plumber wrote back his thanks for telling him that the method he asked about was all right. The scientist was disturbed by this misunderstanding and showed the correspondence to another scientist, who promptly wrote the plumber:

"Hydrochloric acid generates a toxic and noxious residue which will produce submuriate and invalidating reactions. Therefore some alternative procedure is preferable."

Again the plumber replied that ,he was glad again to know that hydrochloric acid works just fine on plugged pipes. So the scientists took the correspondence to the top boss, and the next day the plumber got a wire that read: "Don't use hydrochloric acid. ft eats hell out of the pipes."

-From "Credit World."

The Mon Who Delivers

There's a man in the world who is never turned down, Wherever he chances to stray;

He gets the glad hand in the populous torvn, Or out where the farmers make hay.

He's greeted with pleasure on deserts of sand, And deep in the aisles of the woods;

Wherever he goes there's a welcoming hand For the man who delivers the goods.

The failures of life sit around and complain, The gods haven't treated them white;

Theylve lost their umbrellas whenever there's rain, They haven't their lanterns at night.

Men tire of failures who fill with their sighs, The air of their own neighborhoods; But the man who is greeted with love-lighted eyes, fs the man who delivers the goods.

New

U. S. Survey Shows

Hqrdwood Plywood Uses

'1-ht' irnp,rrtlttrt role t'lrltt hlrrtlu oritl 1rl-r'u rir,<1 pl:rvs irr lL rrrtnrlrer oi tit:tjot'll(,lttU cUll5ll'11('li()ll elLtcgorit's h:Ls llcr:tt lrrortgltt ()ut in rr rece rrl]-r' rclclLsetl gol t'rtlttlelll sLlr\'(',\'. "('lrrtllLctcr-istics,,i \err'fIottslrtg," tlhich ('(,\(l-: -l1S,r '( ){ lrorncs lruilt rltrrirrr: thc lir'.t (l1rirrter,,i 195{,. -l'lrc strl(l-\'. issrrcrl lr-r'1lre lJttrcatr oi I-:Llror-StlLtistics oi the tl.S. l)r'lrtLrltnc'rtt oi Lalr,,r. gots iltrtltt'r th:tlr itllv l)r(l' vi()r'ls e'()\'('r-nnr('nl sLlr\'('-\' in sl,ecilrclLllr- tlelirlclrtittg tlrlttc rirLls rrserl itt hotrr,.: lrr-ril<'lirtg.

TI;Lrclu,,<l 111-1 11'1;11r1 ttttergt's tlottlittlttlt irl tloot-s :rlltl liitclrerr crrl,incts. 'l'he sttrvc,\- r('l)()rts tlt:tt ,"X', riI tlrc horlles h:Llr n r,,,rl liitchcns. 'l'hc nrltjorit,r' r,i u'ootl l<itchcrr cill)irl('ts cttrrentl-r'lreinu lrrorlrtccrl lLrt'trt:Lrlt'oI lt;Lr<ltvootl plvtr',r,rcl' lrri rrraril_r' lrirch.

\\'rrrrrl flttslt <1oors n'ere rtsecl itr the itrtt'rit,rs (rl (.\()('(, oi tlrc honrcs. Tlre total ntttttlrcr cif itttcrior n oorl llttsh rloors installc<l n'as I ,92(r,000. '1'ht sttrvcv iLlso shon : thlrt 21fr ()i structrlres h:rrl sli<lirrg tlool's, ltn,l-thc I,resullll)ti()n is tliat thc mrrjoritr',,i rloors irr this cattg()rv n't'rc: also of tht'llush lrllu'oo<l tr'pc.

\\-oorl flush tloors also rlomitr:ttetd extcrior ilrstltll:ttitlrls, rvith 2.5!).8C[) lrc'ing installcd orr 52'/,, oi ()rrc-iittlril-\'struc tures. I t is e stillLtcrl tIlrt nlrc t[a1 (i[),,'l ,,i fluslr rloors lreirre proclttcttl are nr:ttlc u'ith ltttrtln'oot1 plvtvoorl i:tccs.

An intcrcsting ertrv irt onc oI thc tttlrlcs irr tht's11r\'(],\' shou's thal lrltrrlu,r,rtl 1rl-t'n ootl rvas ttsctl for ltltrtitiotts :trrtl lruill-ins in l -i.1)(X) ,rf tlrc hotttcs lrrrilt durirrg tlrc Ieriotl covercrl. lcrrrling sttlrstrtttce to 1he lrelici oi irr<lustrv lcittltrs thrrt sttclt irrstlrll:tlirrlli l'('l'r'e>('tll ;r gt (,\\ ittg tt, u ttl:tt'lit'1 [,,t' h:trrl tvoorl 1 r1,r'u'oorl.

;\rrothe r rlclcloping ltltrrlu,r,,rl 1rl-r'tr',rorl trt;trkct slton s ttlt in tlre :trltlvsis oi ttt:Ltet-i:r1s Ltst'tl itt 1l,,orittg. lll t\\'()-{)r-ltt()rc f:rnril_r' :lructur('s. 1rl-r'rt ootl lloorirtg u:ts ust'rl irt ()', oi tlirl-

ing r,ronrs. it.'1 tti lrotlt lrc<lroottts:Ltttl lir-irtg r()()l)ts;Lrlrl .l'l oi ltitchens.

Irr ,rnc-i;tn-tilr,' h,ttse s, n'oorl 1r;Lttclitrg u lts rtserl itt f8('l of ilLrrilv r()()nrs.'1' , ,i livirrg r,,,,trts. .lt,i, ot ltitcltcrts. ;rrtrl Jtl ,,i l,t,lr-,,',tr- ;rtt,l,lirrirtl r',u,trr-

NEARIY A QUARTER-MltE (14,792 colvmn inches, for the record) of news clippings representing Redwood newspoper publi(ity for live monfhs (O(tober 1957 through Februory 1958) ore hoppily disployed by Borney Botes, lhe Colifornio Redwood Associotion's busy publicity direclor. ond Wilmo Horst, his oble ossistonl

New BUILDING Developments. ..

The William Blackfield Organization of Hawaii is developing 570 homes at Pohakapu and the Campbell Estates development on Oahu.

Inland Empire Builders, Saratoga, are planning 80O homes in various locations of the Santa Clara Valley adjacent to San Jose.

Utah Construction Co. is 'building one of the country's largest custonrr service warehouses for Sterling Furniture Co. in tl-re Lindenville Industrial Park, South San Francisco.

Trustees of Sierra Junior College, Placer county, seleclecl a 160acre site two miles north of Loomis for a new college campns. The present college buildings in Auburn will be turn.ed over to Placer Union High school.

William Randolph Hearst's San Simeon estate will be opened to the public, June 6. The state historical monument is 95 miles south of Carmel on Highway No. 1 and will be open annually from midMay to mid-October.

Subdivision of 29 acres for 782 single-family l.romesites was approved by the County Regional Planning Commission in La Puente. Tract is north of Valley boulevard and east of Giano avenue.

A $225,000 expansion of San Fernando hospital will be complete<l soon by Chodos Construction Co., Hollyw,ood.

Standard Building Co. has opened its new 400-unit residential subdivision with a model home in Forest Krrolls, off Clarendon avenue in the Sutro Forest area in the heart of San Francisco.

The Dominican Sisters announced a million-dollar hospital on a 1SO-acre site east of Hanford in Kings county.

The U.S. Navy filed declaration of intent in Kings county to take 19,752 acres of land in Kings and F,resno counties as site of the $81 million Lemoore Naval Air Station. The 300 landowners affected settled for a specilic price.

Hanford elementary school trustees accepted plans for eight additional classrooms at James Monroe and Jefferson schools.

Anaheim city councilmen approved an 80-dwelling tract map at Nutwood and Cerritos avenues,

Buena Park city planners approved a permit for a $9C,000,21-unit motel at Grand and La Palnra avenues.

J. Putnam Henck was awarded a $l-53,916 contract for construction of a new art hall on the Pomona College campus at Clarenont.

I-armore Construction.Co., Whittier, is building the 316-acre, 1038lot subdivision on Valley boulevard adjacent to the Cal-Poly campus.

Inyo National Forest officials grantecl Andrew J. Hurley, Los Angeles attorney, 20 acres and a 30-year permit to build a resort hotel near the Mammoth Mountain double-chairlift. announced the USFS office at Bishop. The lodge will have at least 60 rooms, plus dormitory accommodations and shop facilities. Hurley has two years tocomplete construction but most of the main lodge is expected to be completed this summer.

Plans for the San Francisco Giants' new stadium call for seating capacity of 45,000, including 5,000 seats in portable centerfield bleachers and 12,@0 box seats; bleachers could be removed for football games. Builder Charles Harney will complete the p'roject for opening of the 1959 season.

R. J. Daurn Construction Co. is building the $3 million Robert A. Millikan Junior High school on a 2o-acre site at Magnolia and Sunnyslope avenues in Van Nuys.

California Federation Construction Co. was given the contract to build eight new classrooms at Mira l,inda schcol in the Centralia district'for $127,026.

Permits for homes in the Los Angeles-Long Beach metropolitan areas during 1957 totaled 81,807 dwellings, reports the research department of the Security-First National Bank of Los Angeles. This was a reduction of 9.4/o from 1956. Tract homes fell off 40/o d.uring 1957, while apartments and multiple du'elling units increased by more tha.n 407o.

Construction started on the largest apartment project ever built in San Diego courrty, the $13 rnillion, 7062-tnit Lon.ra Palisades project on 58 acrcs in Point Loma souih of West Lcnia boulevard.

The Oakland Board of Educatioii approved a $464,500 budget for new buildings at the Highland Elementary school, 8521 A St. Construction will s.tart soon on the $2,700,0@ administration building to serve the Long Beach Harbor department on the waterfront at the southeast corner of Pier A. It replaces the building built in 1940 and now almost hidden by the fill of land about it to combat subsidence. Completion is scheduled for late 1959.

The Monterey Ci.ty Council will remove dilapidated buildings but preserve adobe buildings and other historical monuments in its nerv master plan development.

Oakland city officials ,participatd irr the recent dedication of the Brookfield Recreation Center built at Jones and Edes avenues. The one-story building is of stained redwood and glass.

gRAE,E

Tor Deduction Bill in Senote Would Spur New Retoil Soles

Bill 5.3636, which would grant to homeowners a limited income tax deduction for home improvements, has been introduced in the U.S. Senate bv Senator Frank Carlson of Kansas, a member of the Senaie Finance Committee. Senator Carlson, in introducing the legislation, stated:

"This Bill, if enacted, would permit a homeowner to deduct, within defined limits, the expense of repair and maintenance, additions, and alterations to his relidence.

"My proposal would not permit such a deduction for nominal and everyday expense for maintenance, but by using a'formula similar to that provided in the present tax law for extraordinary medical expense, it would permit deduction of that expense which exceeds 3/o of the adJusted gross income of the homeowner, but not to exceed $2,000 annually."

Similar legislation granting tax relief for home improvements has been introduced in the House by Representative Frank Ikard of Texas, a member of the House Ways and Means committee (H.R. 236), and Representative Gordon L. McDonough of California (H.R. 5899).

President James C. O'Malley, of the National Retail Lumber Dealers Association, has enthusiastically endorsed

FOR THE FINEST TN

the introduction of this legislation, and in a letter to Senator Carlson said:

"If the bill is enacted into law it would provide a substantial incentive for homeowners to improve their homes and would be a major step toward the pievention of slums in the future.

"There are thousands of famili-es who own homes which have been permitted to deteriorate or which have become outgrown by the families occupying the homes.

"The tax incentive provided in this bill would, f am confident, result in the upgrading of many of our older homes and should provide an immediate stimulus to the economy.

"The additional revenue to the government from the increased home-improvement business generated by this legislation should more than oftset any losses of revenue resulting from the deduction taken by the homeowner for expenditures for repair, maintenance, additions and alterations of his home.

"Those who furnish materials and labor for home-improvement work are, by and large, small business men located in every section of the country.

"The additional business activity resulting from this legislation would not only be felt by distributors of building materials, but by the manufacturers of the materials.

"The upgrading and improvement of our older homes would also benefit the local community by reducing unemployment, by increasing the value of the property, and by reducing future outlays for the elimination of slums.

"This bill, if enacted into law, would, in my opinion, provide a more immediate stimulus to the economy than many of the other proposals offered as anti-recession measures, and would not reduce badly needed revenue.

"This legislation deserves the serious consideration of all members of the Congress."

0bltuarles

Richqrd H. LOVEDAY

Richard H. Loveday, 65, one of the best-known and universally liked retail lumbermen in the Los Angeles area, died April 28. He had been in the business almost his entire life and had operated the Loveday Lumber Company at the same location, 500 North Ford, since 1921. His son, George B. Loveday, was associated with Mr. Loveday in the retail lumber business and with him owned and operated another company yard, the Whitacre Lumber Co. The younger Loveday has also been in the business all of his adult life. Richard Loveday's wife preceded him in death about two years ago. Mr. Loveday will be missed in the retail lumber councils as he was generally known and widely respected as "an institution in East Los Angeles."

In Memoriqm

Word was recently received in Alturas, Calif.., of the death of C. E. Rachford in San Diego, where he had retired in 1941. He was born in Ft. Bidwell in Modoc county in 1880 and was taken by his parents to Alturas in 1884. He entered the employ of the U.S. Forest Service in 1905, was promoted to supeivisor in lX)7, and transferred in l9l4 to San Francisco, where he was appointed regional forester. He subsequently served more ihan 20 years as assistant

Direct shipments of all specr,es

forester in Washington, D.C., including war work in which he organized relocation camps in Tulelake and Colorado Martin Nelson, 72, retired building contractor and partner in the firm of Nelson Bros. of Glendale. died Mav 4 at his home there... Katherine (NIrs. Henry M.) Adams,8l. died in Anaheim Nlay 5. She was the widow of the wellknown lumberman, Herrry M. Adams, and had been a resident of Orange coutliy since 1890, a year after it separated from Los Angeles county. The late Mr. Adams will be recalled with the Griffrth Lumber Company, which became the Adams-Bowers Lumber Co. when he and a partner bought the retail yard, rvhich is today the Gibbs Lumber Co. Headquarters yard of tl-re old Griffith Lumber Co. was in Santa Ana, now the site of the Barr Lumber Co.

Redwood trees once Greenland. Texas and grew in Siberia, Alaska, China, France. Nlontana, according to fossil remains.

Gus Hoover

sAilF0RD-[USStER, lltG.

D|STRIBUTORS AND WHOTESATERS

Ook Stoir Treods-Thresholdc

Door Sills-Hordwood Mouldings ond

Ponel-Woll

qnd Domestic-Philippine-Jopqnese Hqrdwoods

Worehouse Delivery or Carlood Shfpmcnfr

610I SO. VAN NESS AVENUE

los Angefes 47, Cq,llf. AXminster 2-9181

- RYon l-9321

ATfontic 94176 -

Representing in Southern California:The PACIFIC LUMBER COMPANY

\UTENDLING-NATFiAN COMPANY

TWX: Pqsq Col732O A.L.lloo\rtER. (g(o.

2185 Huntinglon Drive, Son llqrino 9, Cqliforniq

Bob Hoover Stuqrl Jones

Dick Hoover

QUITE A RAI{GE....

WIIH HOBBS WAtt tD |lilARII[\l Remembers

REDWOOD

(Ed,i,tor's Note: This was the last Column receiaed from longtime Lumber Merchant Editor Ecldie Martin belore he zaas hospi,taliaed with the illness trom whiclt he died last month. When Ed "lawghed' at the boss's iokes," it was because he loved them, as this column shows. We present it now becau,se zue think Eddie would have zuanted, to "leeue you laughing." )

Heard one of the top comedians tell a story on television a few weeks ago that brought back memories. It was the story of Munro. It is one of Jack Dionne's favorite Negro stories that I heard him tell to California lumber groups over thirty years ago. Thought some of the lumber folks would like tb refresh their memories and hear the story of Munro again, so here it is as it appears in Jack Dionne's book, "Cullud" Fun, a compilation of his best Negro stories:

vIn all sizes and all grades, Hobbs Wall has been supplying the best buys in redwood to wholesalers and retailers for over 93 years, shipping everywhere in the nation.

Before you place . your next order, get in touch with Hobbs Wall for latest prices and information. Call. write or wrre.

"Munro was an old Mississippi 'Uncle' who lived in the country, and went to Memphis on an excursion for his first visit to the big city. Everything filled the kindly old darky with wonderment. He had just enough money for his round trip ticket, had a'snack' of food in his pocket that the 'old 'oman' had fixed for him, so he was just able to walk about and see the amazing city sights. He had never seen a streetcar before, and they made a tremendous hit with him. He deeply regretted that he had not the rrroney to ride on one.

"He was walking slowly around in the little park that forms sort of a center piece in the business district of Memphis, when he heard somethin$ clink against his toe. He looked down and saw that his foot was touching a lost purse. Watching craftily until he was sure no one was looking, he picked up the purse and stuck it into his pocket, then slipped down an alley and into a corner and opened the purse. He almost shouted for joy. There was two dollars and eight-five cents in the purse. He put the money into his pocket, dropped the purse into an ash can, and headed straight for a streetcar, got on, and sat down to enjoy to the fullest this wonderful sensation.

"It so happened that the streetcar line on which he was riding crosses a succession of streets named after the ear,ly Presitents of the United States, and the conductor on the rear of the car called the streets as they went along. And when Munro got back to the country with his gang around, he told what happened as follows:

"De man on de back o' dat streetcah mus' know eve'body ' in Memphis. Yessuh. He mus' a' knowed 'em, becuz he called dey names when it cum time fo' dem t'git off. Fust l-re sticks his haid in de do' and calls-'Washin'ton !' an' sho nuff, Mistuh Washin'ton gits up and gits off de cah' Den he sticks his haid in an' calls-'Jeffe'son !' And Mis Jeffe'son and huh lil boy gits up and gits off. And Ah sez t' mahse'f, dat man cain't put me off de cah, cuz ain't nobudy in dis city whut knows mah name is Munro, so dey couldn't tell him, an' Ah'se going t' ride jes' as fah as Ah kin ! An' den dat man sticks his haid in de do' and calls'Jackson !' An' Mistuh Jackson, he gits up and gits off de cah. An' Ah sez to mahse'f agin, Ah'se glad he don' know rnah narne so he cain't put me off, an' jes' as ah said hit, dat man sticks his haid in de do' and hollahs 'Munro !' An Ah says, 'Yessuh, Ah'se Munro, all right, but Ah don'1111'g'51nn' howyou foun'hitout.' But Ah gils off de cah, and hit goes off an' leaves me. An Ah'm standin'on de cawnuh won'erin' what's Ah'm goin' t' do nex when a big automobile wid two dressed up white genemen in hit pulls up, and dey look 'round, and den one of dem white genemen say t' me, he say-'Boy, is dis Munro?' An' Ah say, 'Yessuh, djs is Munro.' An' he say t' me,'Ah'm lookin' fo' TWO EIGHTYFIVE,' an' Ah retches fo' mah pocket, an' says, 'My Gawd ! Dese white folks sho' is smaht'." -Ed Martin.

TExqs 0-6456 VErmont 9-11 85

Horgrove Joins Sisqlkrafi

The American Sisalkraft Corporation announces that Charles M. Hargrave has been appointed to the staff of the Los Angeles sales office handling Sisalkraft papefs and plastics in Southern California. Hargrave (left) joins Sisalkraft after four vears' experience in the retail lu-mber field with Fisher Lumber Co. of Santa Monica. A graduate of Michigan State with a degree in Forestry, Hargrave spent two years in the Army in the Counter Intelligence Corps. He lives in Pacific Palisades. At present, he will work

with lumber and building-material dealers, contractors, architects, and industrial firms who handle American Sisalkraft's products in Los Angeles and Orange counties, reports P. C. Pendleton, Ass't. Mgr.,'Western Division.

Celotex Promofes Morris

M. M. Morris has been named general line Merchandising manager for The Celotex Corpor'ation, announces Marvin Greenwood, vice-president and director of merchandising. "We anticipate increased building activity this year. We have greatly expanded our production capacities. So it is important that we add to the merchandising support we give our 16 distiict sales offices and their lumber dealer customers," said Greenwood. He pointed out that C'elotex has embarked upon the largest advertising program in its history.

SO. tA CIENEGA BLVD. tOS ANGEIES 16, CALIFORNIA

pnooono/o

Mr. and Mrs. William Gerritt Cooper, better known as young Bill Cooper of the W. E. Cooper Lumber Co. retail yard in Los Angeles, parented their third child and second daughter, Kelley Winnett Cooper, April 23, in Good Samaritan hospital. The baby was taken home April 30 to join her sister Lea, 2f, and brother Cameron Scott Cooper, lf The dealer's wife was Glenn Winnett Candy, daughter of the Walter W. Candys of the Bullock's department stores, and Bill is the son of Mrs. Charles Cooper of Flintridge and the late lumberman Charlie Cooper. The children's greatgrandfather is P. G. Winnett.

Fforace Wolfe, president of Marquart-Wolfe Lumber Co., Hollywood, and Mrs. W. departed May 8 by air for Honolulu and side trips to Hilo, Hawaii, and the isles of Maui and Kauai. They will return to the Mainland early in June. Aloha. there !

Ross Beall, salesmanager of Tahoe Forest Products Co., Sacramento, spent the last two April weeks calling on Midwest accounts.

LMANC President Hamilton Knott, Association Manager Jack Pomeroy and Santa Maria Dealer Joe Kirk, flew to Washington, D.C. the first of May for the Spring meeting of the directors of the National Retail Lumber Dealers Assn., of which the LMA is a federated association.

Lou Weidner and his wife Winnie sailed aboard the Lurline, April 23, for that belated, 3-week honeymoon in the Hawaiian Islands.

Ted Roy of Roy Forest Products Co., Van Nuys, spent a recent time in Flureka as the guest of Whitney Olson. He was accompanied by Don Philips, Jr., as they visited mills in the Eureka ancl l(lamath areas.

J. E. Higgins, Jr., president of the J. E. Higgins Lumber Co., and IVIrs. Higgins are relaxing in the Barbados area on an extensive vacation. The Bay Area couple, who have spent all Winter in the West Indies, will return home during mid-June.

Mayme Sue Peter, "girl Friday" to Joe Terrell, headman at Lerrett Lumber Co., Los Angeles, is back on the job after major surgery at a Huntington Park hospital.

Ruthy and Bill Grieve (he's head of BMD in Stockton) returned home the end of April on the Matsonia after a few weeks' sheer pleasure in }Ia.ivaii.

Orrie W. Hamilton, executive vice-president of the Southern California Retail Lumber Assn., and his wife are currently in the east, where he attended the Spring directors meeting May 5-7 of the National Retail Lumber Dealers Assn., of which the SCRLA is a federated association.

Congratulations to "Zook" ( Western l)oor & Sash) Todd and wife Lollie on the arrival, Nlarch 27, of a 7-pound, l3-ounce baby girl, named "Lockey" in honor of her great-great-grandmother.

Dan Hilton, assistant to Bill Smith at Smith-Robbins Lumber Corp., Los Angeles, and his rvife Barbara have returned from a sawmill survey trip in northern California u'hich included a little skiing at Squaw Valley. They stayed overnight in Red Blufi rvith Mr. and Mrs. Larry Ross, who is the big lumber trucker and hauler in the area.

0lr E ll 0||R ilRE RESISTAII T GYPSUM WAIIBOARD

Now, with Blue Diamond /8"'Fire Halt special core wallboard, applicator craftsmen have a ffne handling and finishing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, indushial, apartment and home constructionwherever high quality interiors combining great strength with increased fire resistance are desired or required by building codes.

Blue Diamond's Fire Halt data sheet vrill be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' fire resistive rating requirements.

C. C. Stibich has returned to his desk in the Monadnock .building in San Francisco handling sales for Lassen Lumber Sales after doing a good deed holding down the salesmanager spot for Al Kerper at Paul Bunyan Lumber Co., Susanville, Calif., while NIr. Kerper recovered from his recent illness.

Flerman Smith, head of the Herman A. Smith & Co. Glendale wholesale lumber concern, has returned from a rest of several days on an Arizona dude ranch and is now back on the job and "pitching," according to his good right-hand, Paul Wright.

Clyde Crenshaw, executive of Dancren Lumber Co., Medford, Ore., spent two April weeks in Los Angeles entertaining friends and calling on lumber associates in the southern California trade area.

Jack Davidson, 'Pacific Wood Products executive, Los Angeles, left last month for a two-months trip to the Orient, where he will visit mills in the Philippine Islands and make his base at the company's offices in Tokyo. Early in May, he was to meet Dick Bartlett, sales vice-president for the wholesale firm, in Manila for a conference with mill operators in the Islands. Mrs. Davidson (Betty Jane) will join her husband later this month in Japan and will return with him via Honolulu early in July.

Zwgr N{. CO., INC"

Jim Hall, Jr., returned to James L. Hall Co. headquarters in San Francisco after a few weeks in Phoenix and southwest parts on business.

That Don Bufkin is still getting around one day in San Francisco, the following in Chicago. News stories elsewhere in this issue repori nim at 'iarious northern and southern California concats, he spent the last weekend at Riverside Club 117's big Palm Spiings do, and as we go to press he is heading for the Arizona dealers' convention at Prescott-all in his exalted capacity as Supreme Custocatian of the 9.

Union Lumber's Bovard Shibley headed for the tall timber (and weeds_) of North Dakota and on to Winnipeg during an_April sales safari. He ended his two-week tripln the Great Lakes region and returned home iust in time to take in the LMAnnual at Yosemite 1at whicir he's probably pic- tured else'ivhere in this issue).

New Profit$

All inquiries regarding NEW PRODUCTS, New Literature or booklets and other items mentioned in this section should bE AddrESSEd tO THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

New Secler ldeql For Emergency Repoirs

Emergency repairs of metals, plastics. wood. concrete and other materials are quickly made with Homalite 345, an epoxy-based compound recently developed by the Homalite Corporation. The repaired equipment can be back in service within an hour and the repairs are permanent.

A coating of Homalite 345, which will adhere to any clean, dry material, is applied to the material needing repair, a layer of glass cloth is pressed into the coating and another coating of Homalite 345 is applied on top of the glass cloth. Additional layers of glass cloth and Homalite 345 may be applied for extra strength which, by weight, exceeds the strength of steel.

The Homalite 345 Kit is available for exoerimentation. It consists of four ft-pini packages, a roll of glass cloth, rubber gloves and a brush. Additional information may be obtained by writing to The Homalit'e Corporation, 15 Brookside f)rive, Wilmington 4, Delaware.

Phifer Adds Pre-Pockoged Pre-Priced Aluminum Noils

Packed under the trade name, Temprite, the new individual packets of aluminum nails made by Phifer Wire Products of Tuscaloosa. Alabama. offer much in convenience to the retailer. Nails are the same high quality, electronically tempered nails manufactured by Phifer for the building trade which heretofore have been offered only in "job-size" boxes and 50 pound cartons. Now making a bid for the "do-it-yourself" buyer who needs a few aluminum nails for an outdoor repair job, Phifer is sealing from 15 to 100 nails (depending on size and type) in a transparent polyethylene bag. Each bag has a saddle label that has both the price and type of nail printed on the front. The type of nail is

printed again on the back of the label with suggested uses. Temprite Aluminum Nails are packed 150 bags per carton with an attractive aluminum trirn pegboard display 24"x24' included at no extra cost. Advantages to retailers include ootional counter or r,vall display, time sived by nails being already counted and priced, "50% markup for retailer, attractive packag- ing that draws impulse sales. Phifer welcomes direct inquiries from retailers on specifications or packaging. Names of nearest wholesalers or iobbers on request. Phifer Wire Products, P. O. Box 9007, Tuscaloosa, Alamaba.

Simpson "Slrong-fis"

Construction Accessories

"Strong-Tie" is the name of the new line of tested and approved framing anchors, joist hangers and other construction accessories manufactured by Simpson Company of Oakland, California. The leading item is their popular "Strong-Tie" framing anchors. Because of its full symmetrical design, one anchor can be used for Rights or Lefts for practically all framing needs.

ADDED "BODY'' GIVES HARDBOARD NEW DIMENSIONS

. that's FOREST /Bn', new building panel, now being introduced to lumber dealers and builders, in 3/" thickness. Advantages include "pre-weatherproofing," extreme durability, superb workability and extra thickness which provides greater stability. The new material is sealed and temper-treated, designed specifically for exterior uses such as panel siding, breezeways, feature walls. sofifrts : and also decorative interior paneling. Light weight panels as long as 16' long by 4' wide with plain or shiplap joints can be applied quickly and easily by either do-it-yourselfers or orofessionals. Available with decorative groove designs on 4',8" or random centers. (For more details contact manufacturer, Forest Fiber Products Co., P.O. Box 68-P, Forest Grove, Oregon.)

It ofters six combinations for all two- and three-way ties. The two full symmetrical surfaces actually improve load distribution, while reducing inventory problems. Data on loading tests is available upon request.

Bending slots, another outstanding design feature, allow instant and accurate bends or-r-the-job. CurrentJy, "Strong-Ties" are being used for such framing applications as, joists to beam, joists to plate, studs to plate, ceiling joists to beam, chimney framing, beam to post, and many others. The anchors are manufactured of 18 ga. galvanized steel and are packaged 100 per carton, complete with nails,

Other items of the "Strong-Tie" line include joist hangers for applications of 2x4's up to 6x16's, support angles for all-purpose use, and special -'eided joist hangers manufactured to customer soecification. A. complete brochure on the "strong-Tie" line is available on request. Simpscn Company has been in the building specialty manufacturing field since 1914.

New Cor Air-Conditioner

The new 1958 Frigiking Model 58UD under-dash car air conditioner features new high-capacity, quickly-refrigerated cooling for owners of 59 different makes and models of automo-

ADams l-421 1

Distributor of "Tyco" Brqnd Coliforniq Pine Moulding5-"Qqpvi" Glqss Sliding pee6sAsHwooD wlNDowSDooRs

Holfywood Combinqlion p6e6-"Tyco" Aluminum Units-Tension-tite Screens

R.O.W. Wood Window Units-Aluminum Frqme $6vssns-R.O.W. Sliding Units

Louver DoorsShuttersCqsementsPqtio Sliding Doors qnd other

Stqndqrd Brond Mqteriols for the RETAII TUMBER DEALERS

fwo Warehouses fo Serve You -

T. A'T. COBB COAAPANY

tos ANGETES I I

5800 S. CenlrqlAve.

ADoms l-4211

biles, 1952 to 1958 inclusive. The Frigiking starts cooling instantly, changing air every 30 seconds in the averagecar. It can be dealer-installed in less than four hours in the average passenger car, station wagon or convertible. Increased cooling capacity was effectively demonstrated by preseason tests with station wagons on New Mexico, Arizona, and California desert runs.

Tilden Tool Adds

Tilden Tool Mfg. Clemente, California, they are adding, free consumer, a complete

MARYSVILIE, CAIIF.

Highwoy 99-E Phone:3-4253

Starting Center-Guide Kit, to be used in coniunction with their Rotary Konkrete - Kore Drills. This giveaway product, included with the purchase of the finely precisioned rotary core drills manufactured by the Tilden Company, will serve the users of their products well in countless ways. It will eliminate costly starter drills and labor involved in the other inefficient systems of starting drills, jigs and drill rigs now in use. The Tilden Starter Guide is designed for precision-locating and starting holes in difficult corners in floors, walls, ceilings and in angle positions. Whereas in the past one man might have had to hold the jig in place while another person handled the drill,

sAN DIEGO I

4rh & K Street

BElmont 3-6673

now. ln most lnstances one man can complete the operation ! The kit enables one to have free use of both hands for handling the drill.

Included in the Center Guide Set is a re-usable center guide which should last the life of the drill, a small pilot drill bit, and plugs and screws for holding the center guide in place. This much needed requirement is now packed with Tilden Rotary Konkrete Kore Drills and is an invaluable premium to the user. Center Guide Sets are not just an extra assembly offered by the manufacturer to the consumer, they are a necessary accessory to complete the utility of the rotary core drill package.

Free ltem Company, Sqt announce that of charge to the and useful Drill

CUSTI|M illlLtlllG . CIRCUIATII{G STEAM Kltl{ DRYltfG . CAR UNt(lADltlG . LUMBER SI0RAGE . IN-TRAilSIT MlLtltlG

ltHITE FIR r PONDERCDSA PINE

rmperial Lumher Oompany "",'Lfi['i3,'1lT*,i'f],ll*

tole Students See lumber Compony

' Fordyce, Ark.-The Fordyce Lumber Company and the Yale School of Forestry joined forces recently to provide practical field work for nine Yale forestry students taking part in a twelve-week Arkansas teaching session under a Yale staff which includes Dr. Walter H. Meyer, Harriman professor of Forest Management at Yale, Dr. Herbert L

Winer, assistant professor of lumbering, and Bill Thompson, instructor at the School of Forestry.

Mill Superintendent Charles Hagins took the group through the sawmill,,planing mill, and flooring plant durin| the morning of the first day. In the afternoon and during the following morning actual forestry work was observed in the woods. High point of the tour was the inspection of areas treated by controlled burning techniques, chemical foliage spraying, and girdling . . all in prepalation for the bumper seed crop of 1957. The unique ground-spraying techniques developed by the company were fully explained.

Officials of the company including E. C. Gates, president of the Fordyce Lumber Company, were hosts at a dinner given the students on the final evening.

Victor Olson Retires from G-P Post

Portland, Ore.-Victor Olson, vice-president of westem plywood production for Georgia-Pacific Corporation and one of the pioneer figures in the plywood industry, is retiring in accordance with corporation policy which calls for retirement at age 65. He was recently feted here by other officers of Georgia-Pacific and presented with a silver service by Chairman of the Board Owen R. Cheatham.

Olson joined Georgia-Pacific Corporation as vice-president in charge of western plywood production in 1954. In 1941, he built Bellingham Plywood Corporation, which Georgia-Pacific acquired ln 1947 as its first western property. With acquisition of Washington Veneer Company and Springfield Plywood Company, he was made president of these two G-P subsidiaries. His industry contributions include many years as a member of the manag'ement committee of the Douglas Fir Plywood Association and a term as vice-president.

Arf Evqns Returns South

-Not all the way-but as far south as Santa Barbara. Art, who for 18 years handled purchasing, sales and distribution for the Diamond Match Co., spent several years in Ilonolulu in the lumber business with Hawaiian Factors, and operated his own wholesale venture in partnership with I. S. Brown in Glendale, has left Oakland to take over the manag'ement of Channel City Plywood & Lumber Co. in Santa Barbara.

Art Evans is well known throughout theu'lumber frater-

nity in the west. At one time he managed the affairs of Hanson-Pacific Corporation in Southern California. He is known in the plywood field from having managed the Atlas warehouse in Oakland for a period of time. Channel City Plywood & Lumber Company is located at 730 Punta Gorda, adjacent to the north and south freeway. Art and his wife Lee have established residence at 120 Depot Road, near the Santa Barbara Biltmore.

USDA R.epods Increcrse in Amount of Wood Preservqfives Treqted

More wood was treated with preservatives at commercial plants in 1957 than in 1956, according to preliminary statistics compiled by the U.S. Department of Agriculture's Forest Service and the American Wood Preservers' Association. The preliminary report, based on information {rom 318 of the 357 known wood treating plants, shows that259.5 million cubic feet of wood were treated ]n 1957-2 million cubic feet more than in 1956. It is expected that the total amount treated tvill reach 270 million cubic feet when final reports are in.

With the prospect of increasing demand for wood as populations rise, making wood last longer is considered of growing importance as a way of conserving forest resources.

Of wood treated, 98 million cubic feet were used for crossties. The rest of the treated wood was in poles. lumber and timbers, posts, piling, switchties, .rossar-s, and wood blocks.

In 1957, some 177,158,300 gallons of creosote and coal tar were used in wood treatment, an increase of 5/. over 1956. Among solid preservatives, pentachlorophenol ranks first with 1b_out 11,166,570 pounds used, a decrease of 15/o from 1956.

(Tell them Aou sau it in The California Lumber Merchant)

The Only POSrrrvE Woy to DECAY & TERMITE PREVENTION

PRESSURE.TREATED IU'\ABER IS YOUR INSURANCE

Show ]he public with Wqrren Efue*

Pressure-Treqted Lumber tho'] you os q lumber deoler are vitally interested in soleguarding your fulure o,nd your cusfome r' s invesfmenf.

*fn combr'nnfion with chromalcd zinc srseadta-opptoved by city, coonty, stofe ond Federcl specif,cotions.

The Above Brond, Plus the Worren Blue Color, is Your Assuronce of Moximum Prolection

-WE RECEIVE BY WATER, RAIL OR TRUCK_NO ORDER TOO TARGE OR TOO STIIAII-

For Quality

REDWOOD it's, , ,

tew BAIIDITG DcYclopmenrs . .

Newport Beach Planning Commission approved plans for an 8-story apartment building at Norm's Landing, 61 1 31st St. Planned are 45 own-your-own units and boat slips.

S. V. Hunsaker & Sons, Los Angeles, announced its 1958 plans for 1,000 dwellings. Developments include areas in North Whittier Heights, Garden Grove Unit II, West Covina, Pomona, Rubidoux Woods and Costa Mesa.

Orange city councilmen approved construction of the county's first ice-skating rink in a building in the 3500 block of W. Chapman avenue.

The Reedlands on the Tiburon peninsula was notified that its pilot house display home was cited for excellence in residential design by House & Home magazine.

The Buena Park Bldg. Dept. issued $1,601,856 in permits for the 74-home Bellehurst development on the Murphy Ranch.

Robertson-Brookhurst, Inc., took out 28 permits for homes in the 1400 block of W. Olive and W. Flower avenues in Fullerton.

Concrete stands 100 feet long containing eight rows of wood bench seating will be erected at the athletic field of Clear Lake Union High school by the lakeport, Calif., Rotary club after a survey of community needs.

o certified K.D.

o precision milled

. complete stocks

pGrpetuoted fimber

Trade marks are promises. Just as the Steinway symbol of quality stands for "promises fulf"lled," "NOYO," rademark of Union Lumber Company, signifes Quality in Redwood, backed by nearly three-quarters of a century of performance.

IIIXED CAR SHIPIIENTS

Send your next order for Redwood to NOYO and expect the best Careful service helps keep true "once a Noyo Dealer

TREE TARAAENS AND MANUFACTURERS FORT BRAGG GATIFORNIA

Sqn Frqncisco los Angeles

Pork Ridge,lll. NewYork

Costa Mesa Planning Commission okayed a tentative tract map of 2l homes south of Baker avenue and east of College street.

L. A. City Couhcil approved rezoning to residential suburban on Marilla street between Mason and Oso avenues in Chatsworth.

Architects have been given the go-ahead on plans for a junior college campus on a 102-acre site in southeast Santa Maria, Calif., at $5 million cost on the former Hancock Airfield.

Ground was broken for a $250,000 sanctuary of the Crenshaw Methodist church at 3740 Don Felipe Drive, Los Angeles.

July t has been set as tentative opening date of the new $10 million Pacific Ocean Park amusement center at the old Ocean Park pier below Santa lVIonica, Calif. The project of C.B.S., L. A. Turf Club and other investors will boast tourist attractions similar to both Marineland and Disneyland and include an Auto Ocean Highway Ride out over the water. Constant improvement and expansion will be carried on.

Buena Park councilmen approved a 2l-unit motel on Grand avenue.

L. A. City Council rezoned three acres east of Flayvenhurst and south of Devonshire streets from agricultural to residential suburban.

Robert G. Fisher Co., Fresno, won with its bid of $199,750 the construction of nine classrooms at Kerman-Flovd Elementary school for mid-July completion.

Hunny Investment Co., Temple City, will build 102 homes on a l9-acre La Puente site.

The Brea Planning Commission approved a 2l-unit apartment on East Birch street with the $150,000 project to start in April.

Roberts & Sons, Anaheim, have filed plans a 91 million apartment building at 2579 Ocean Blvd., Newport Beach, exceeding city's maximum height limit.

County supervisors ordered construction of a 300-ft. pier at Dana Point to be built of timber on concrete pilings and wide enough for two truck lanes.

The Regional Planning CommiSsion for the unincorporated areas of Los Angeles county has approved the follbwing subdivisions: R. L. Stuckey Co. will subdivide 6O acres in Palmdale for 235 single- family lots; Los Angeles Inves.tment Co. will parcel 45 acres in View. Park for 141 single-family lots; God,bey Development Co., Glendale, will locate 107 single-family lots on 35 acres in La Canada; Los Angeles Investment Co. will su,bdivide 59 acres in Baldwin Hills into 2ll single-family lots; Sapp Construction Co. will sutrdivide a 65-acre parcel in Palmdale into 185 single-family residences.

Construction was slated to start April 15 on the 22-story Beverly Tower co-op apartment project on a Z-acre site at 922O Sunset Blvd.. Los Angeles, by Paul Trousdale, developer.

wSTEINWAY A SONS PIATO IAKEi9

SATES REPRESENTATIVES THROUGHOUT THE NATION.

(DU.ad by plrnltrlon

Member Califorz ia Redutood Association

George J. SILBERI\AGEL

Douglos Fir Use Book-l958 Edition

Publication of the 1958 edition of the Douglas Fir Use Book is announced by the West Coast Lumbermen's Association. The compilation of structural data and design tables is an invaluable reference handbook on timber design. New in text, tables, type and cover, the Use Book is intended primarily for architects, engineers and students, but contractors and others in the constructioir industrv will also find it a valuable tool, bound in a durable cloth coner and stitched to stay flat when opened.

The many useful tables eliminate rnuch tedious computation. They include more than 70 pages of loads and deflections for joists and beams of different sizes and spans and provide a time-saving reference for the design of floor and roof systems. Occupancy loads and weights of construction materials are shown and various types of fastenings are also tabulated to simplify joint design

The Douglas Fir Use Book is available from the Wesf Coast Lumbermen's Association, Portland 5, Oregon, at $5.00 per copy. Postage is prepaid.

Mondo 1957 Soles ot New High

The Minnesota and Ontario Paper Company reported net sales for 1957 of. over $82 million, establishing a new high, nearly g4 million more than in 1956. Consolidated net lncome for the year totaled $6,094,301. Average employment at Mando's offices and mills in the United States and Canada was 4,707 in 1957, nearly 300 above the 1956 figure due to mill expansion. Mando employes were paid over $27,565,000. in salaries, wages and all other benefits in 1957.

During the year, the company's mills at International Falls, Minn., and Fort Frances and Kenora, Ontario, consumed some seven million trees. Total Insulite production amounted to 158,055 tons, compared to 193,&5 tons in 1956.

Schumqcher Ncrmed Soles Monoger Of Stqndord lumber €ompony, Inc.

Charlie Schumacher, veteran Southern California lumberman, has been appoir-rted sales manager for the Standard Lumber Co., Inc., annourlces David Steinmetz, president o{ the wholesale distributit.tg concern. Schumacher has beerr prominently identified in lumber sales for many years irr the Los Angeles area. He formerly marragecl his own wholesale firm in San Gabriel and has been associated with various other Southern California firms for over 20 years. Four years ago he joined Standard, following the closing of his business venture, and has been with them since that time.

It was about a quarter of a century ago that Cl-rarlie started his lumber Career at the mill level when he started in production in southern Oregon. His experience covers every phase of production, remanufacturing, shipping and sales. Charlie is well known in his home town of San Gabriel and is active in civic and social affairs of the valley city. He is active in Hoo-Hoo Clt$ 2 and other woodcraft f raternal orqanizations.

O'Neill qnd Ellis Into LMA

San Francisco.-The retail lumberyard of O'Neill and Ellis, Inc., at Campbell, Calif., was enrolled into member-ship with the Lumber Merchants Assn. of Northern California last month. J. K. O'Neill is president of the firm.

New End looding Attqchment Feqtures Low Overqll Heighr

A new attachment for end handling of lumber designed for working in areas of lolv overhead clearance is currently available on Hyster lift trucks from 6,000 to 15,000 pounds load capacity. The attachment is widely used in retail lumberyards where space is critical, because it enables a lift truck to handle lumber packages from the end.

On the new end-loading attachment, clamping action is achieved by placing a hydraulic cylinder on each side of the attachment's frame. By placing the cylinders in this position, the overall height of the attachment is only 38 inches. Two widths very popular in the lumber industry (42 and 52 inches) are offered at the same price. Maximum vertical opening of the device is 2 feet 8l inches.

A special connecting unit for the end-loading device permits quick mounting and dismounting. By making the end loader easily detachable, the truck can be quickly converted to standard fork-handling applications. A side-shift apron is recommended for the end-loading attachment b-ecause this type of apron permits the load to be moved from side to side for accurate placement.

rln CIDAR . HIilLOCK

Phone:

CApitol 2-1934

Teletype:

PD-385

nEDWOoD . 5PRUCE. IDAHO, SUGAR AND PONDEROSA PINS

We Solicit Your Inquiries lor Wolnanized and Creosoled Lunber, Tinbers, Poles alrl Pililg

The attachment is manufactured under the name of MH End-Loader by M. H. Equipment, Inc., Hyster dealer in Peoria, Illinois. Additional information can be had by writing to Hyster Company, 1003 Myers Street, Danville, Illinois.

Kenny Colemqn Joins United

In line with the sales expansion program of aclded service to retail lumber dealers in the Southland, Maynard Halladay, chief executive of United Lumber Co., Los Angeles, has appointed Kenny Coleman to the sales staff of the wholesale lumber concern. Kenny, a 2}-year veteran with E. K. Wood, is well known throughout Southern California lumber circles, both wholesale and retail. He has gained experience at all levels, including production, shipping and sales, during the past three decades and will cover a regular territory for United, it was said.

"We not only offer the retail lumber dealer special selection of widths and lengths, but we also offer a personal service that is hard to beat," said Halladay in announcing the appointment.

Willows, Glenn Coun,ty, $500,000 damage caused by ar€as.

Ca1if.-Re,building recent floods in the has started to repair Butte City and Afton

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NIMA Adds Speciolisrs

Two additional specialists have been appointed to the staff of the Technical Services division of the National Lumber Manufacturers Association.

John L Zerbe, 31 wood technologist and former research professor for the Small Homes Council of the University ,of Illinois, will handle the association's work in the field of government specifications and standards and assist in the administration of NLMA research projects. He replaces Paul Koenig, who recently resigned to join the St. Paul and Tacoma Lumber Co.. Tacoma. Wash.

Harold L. Moulton, 33, building code consultant and formerly building inspector of Garden City, Long Island, will be in charge of building code activities of the association's New York office. He replaces Norman Re'ece, recently transferred to NLMA's New Orleans code office.

(TelI them Aou saro lt fn fnu Cotflo*n Lumber Merchant)

Speciolizing

Colif.

Big Deqler Opportunities to Boom Remodeling Business Seen in 'Showcose of Fomous Bronds' Promotion

Retail lumber dealers throughout the country currently are being presented with what industry spokesmen agree is potentially one of the most profitable merchandising programs in the industry's history. It is the unique "Showcase of Famous Brands" model house promotion, sponsored by Masonite Corporation. Opportunity for lumber dealers to participate is being offered following a series of regional meetings in Chicago, Washington, D. C., Dallas and San Francisco at which the program was enthusiastically received by Masonite saJes personnel.

"Response of our dealer sales representatives indicates great success for this venture, both for the merchandisingminded lumber dealer and the home builders with whom

he does business," said Paul B. Shoemaker, Masonite vicepresident in charge of sales.

Purpose of the program is to help lumber dealers, with a full kit of promotional materials and how-to information, merchandise a top-style model home in co-operation with other local merchants to capture the attention of their communities and a good segment of the top prospects for home-improvement purchases. Dealers will be encouraged to have home builders and sub-contractors use the model houses for showing prospects.

Leaders in the lumber and building industry are applauding the promotion as holding unusual merchandising opportunities for participants.

Said H. R. Northup, executive vice-president of the NRLDA:

"f have for review the preliminary of your model home program for lumber dealers, which you are terming the 'Showcase of Famous Brands.'

"The presentation looks splendid. The several house elevations attached are also most attractive, and it would appear to me that you have here something that a great many of our people would be interested in, particularly with the support being offered in the way of national, regional and local publicity, and the sales tools being provided by your company. Congratulations on a splendid program."

At the sales meetings, F. O. Marion, general sales manager of Masonite Corporation, heralded the promotion as "probably the most unique merchandising approach ever attempted by any building materials manufacturer. Our

lhc "Hmlhcllfre" dslgn i! detoiled by Roy 3. Chce (righrl fc F. O. Iltorlo ( lefil 6d Arlhur l. Reld; beodr will includc ll6dile'! Shodowent rldlng, to which Choc lr polt lDg

Fir Redwood Sugor Pine Ponderoso Pine

own enthusiasm is evidenced by the fact that our total investment in the 'Showcase' u'ill exceed that of any other single promotion Masonite has ever had.

"We believe that Masonite has approached the lumber dealers' problems realistically, investing its money, time and personnel to solidify the position of the dealer with his builders and providing the dealer with a real opportunity to build his remodeling business."

Outlining the purposes of the program, Dick Elam, merchandising manager of the Buchen Company, told Masonite salesmen the No. 1 objective of the "Showcase" is "to provide dealers with a unique, well-organized, effective merchandising plan-of-action that will stimulate and increase their sales and profit of materials sold to both the new construction and remodeling markets."

How the lumber dealer, as sponsor of the "Showcase of Famous Brands" model home in his community, benefits was pin-pointed by Elam in these words;

"There are 30 to 50 million 'lookers' who tour the home model circuit each year. Conservative estimates say that only about 7 to 8% are immediate prospects for a new home and another 12/o are prospects in the near future, or within two years. The remaining approximately 80/o are families looking for ideas for their own homes products, new materials, new colors and new furnishings. They are dealer prospects for modernization-prime prospects for components and building materials the lumber dealer can se11."

The selling opportunity offered to merchandising lumber dealers in the "Showcase of Famous Brands" program was emphasized by James H. Hurley, advertising manager, who said:

"The sales prospects are encouraging indeed for the 16,000 dealers who account f.or 9l/o of the industry's over 8 billion dollars in sales, for these reasons:

"First, the ner,r' horne market formerly promoted by tract builders is now largely in the hands of builders who sell I to 50 homes a year. These builders are providing the bulk of today's starts and are traditional lumber dealer customers. In addition, more than 36% of dealers are themselves speculative or custom builders.

"Second is the growth of the home improvement business which, in 1956, accounted for more dealer volume than new home construction.

"Third is the growing trend to a retail store opera- tion instead of a lumber yard. The invasion of the do-it-yourselfer has necessitated the dealer making his showroom over into a retail supermarket.

"Whichever way you look at it, the dealer has come of merchandising age and is today probably the brightest spot in the building picture."

Presented at the sales meetings were the promotionpacked kits, the basis for the salesmen's presentations to iumber dealers. These were explained by Elam of the Buchen Company and Raymond S. Chase, Masonite's sales promotion manag'er. Highlights of the package were detailed in the April l5 issue.

Names of all participating lumber dealers will be published in a full-color advertisement appearing in the Sept. 6 issue of The Saturday Evening.Post-in time for tie-ins with National Horne Week. I\'Iasonite will furnish ad blow-ups, mounted for display in the model home; a special envelope enclosure for mailing with statements ; and a special drop-in newspaper mat, for inclusion in regular advertising.

R.esecrrch Director Resigns

Tacoma, Wash.-The resignation of Dr. W. I. Patnode, director of research and development for Weyerhaeuser Timber Company, has been regretfully accepted, announced Vice-President John I.. Aram. Dr. A. S. Gregory is appointed acting director of the Technical Center 'at Longview, in addition to his duties as manag'er of the Central Research Department

ATJtsERT A. KET'IJEY U/nlaak .el4nltPn

A Medford Gorporation Representative

2125 Santc Clcrc Avenue

McGoll Joins Cloy Brown qr Ooklond

Ed LaFranchi, manager of Clay Brown & Company's Oakland sales office. added well-known Northern California Lumberman Harry McCall to his force on April 15. McCall will spend most of his time servicing retail yard accounts in the San Joaquin and Sacramento Valley regions.

A native of Cottage Grove, Oregon, McCall received his early lumber training from his uncle, W. A. Woodard, head

FACTORY PRE-FIT

S(idcroq ?wz ?laita

of the W. A. Woodard Lumber Company, recently sold to Weyerhaeuser Timber Co. Later McCall spent several years with Magnolia Lumber Sales at Ashland, Oregon. For the past year, he had been associated with Santa Fe Lumber. Inc.. in San Francisco.

lllusfrofed Booklet Shows Deqlers Good R.eroil Advertising Points

A new illustrated booklet, designed specifically to help retail lumber dealers develop more effective advertising prog'rams by relying on several fundamental principles of sound advertising, has been compiled and edited for distribution to lumber dealers throughout the country. "Guideposts to Retail Advertising," a 26-page booklet, shows how gradual development of a store "personality" through advertising can be the key to increased sales volume. Individual ad elements such as logotypes, price and service appeals and layouts are dealt with in terms of their effectivenes in creating a dealer image.

Manufacturers' advertising is showr.r to be of special value to the retail dealer. Illustrated sections of the booklet show several instances where local advertising can be effectively coordinated with product campaigns of national scope. Furnished at no charge to lumber dealers, the booklet can be obtained through Armstrong wholesale distributors or by writing to the Bureau of Lumber Dealer Merchandising, Armstrong Cork Company, Lancaster, Pa.

Housing leods April Building

New construction activity rose seasonably in April to $3.7 billion, according to preliminary estimates pr-epared jointly by the U.S. Departments of Commerce and Labor. The total dollar volume for the first four months of 1958, at $13.4 billion, was up slightly from the comparable 1957 period, but physical volume of work put in place probably did not increase.

The latest estimates reflect a 5/, rise in public construction from the first four months of 1957 due primarily to increased spending for .public housing (mostly Capehart projects for the Armed Services) and highways. Private construction outlays thus far in 1958 totaled the same as a year ago-$9.6 billion. Expenditures for residential building remained unchanged, and accountecl for nearly half the private total in both 1957 and 1958.

Cqlifornio Forest Products Lob Experiments wirh Modrone

Richmond.-In Pacific madrone, California forests hold a promising close-to-home supply of quality harclwood. Research in progress at the University of California's Forest Products Laboratory here is aimed at providing more information about the wood from this reddish-barked, shinyleafed tree: How strong is it? What are its best uses? Hou' can technical problems in its production be solved?

A series of strength tests, cornpleted reeently by Arno P. Schniewind of the Laboratorv staff. showed that Pacific madrone wood in the green coirdition is slightly stronger than soft maple. The researcher is continuing his tests witl-r air-dried samples of the wood. E,lser,vhere in tl-re Laboratory, timber physicists are experimerrting rvith methods for drying madrone lrrn.rber. Warpage is one of the major problems that preserrtly discourages the utilization of madrone.

With approxinrately one billion board feet of standing timber in the state. Pacific madrone ranks third in volurne (after tanoak and California black oak) among California's hardwood species. Tl-re principal occurrence in California is with Douglas fir and redwoocl irr the northern coastal countles.

"Because of its pleasing figure and fine texture, the utilization of Pacific madrone as a face veneer for furniture is a definite possibility," Schniewind observed.

Hardwood floors might be another use for madrone, he said. Madrone flooring installed in a San Francisco office building in 1905 is reportecl still in good condition today.

The Tehanra Countl. Pianning Comnrission maf invoke restrictions on constructlon of residential buildings in areas subject to flooding, following recent high waters on the Sacram.ento which this Spring twice flooded areas along the river and which, in most instances, already bear warning signs that area is subject to flood.

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TWENTY-FIYE YEARS ' As Reported in The California Lumber AGO Merchant, TODAY May 15, 1933

The Pasadena Lumbermen's Club moved its offices to 1203 Fair Oaks in South Pasadena. . Harold P. Plummer, general salesmanager, joined San Joaquin Valley-Coast Counties Salesman Fred Burgers for a swing around his Union Lumber Company beat. J. W. Williams, secretary of the California Redwood Association, returned to San Francisco from a 10-day field trip to Southern California.

E. A. Wright moved his sales office from Long Beach to L. A. . The King Lumber Co., Bakersfield, bought the Hayward Lumber & Investment Co. yard at Corcoran.

T. B. Lawrence of the Lawrence-Philips Lumber Co., Los Angeles, who was in the Pacific Northwest on a business trip with A. V/. Hart of the company and W. H. Wood of the Hart-Wood Lumber Co., San Francisco, had to take an airplane and fly home to Los Angeles on word of the serious illness of his wife with pneumonia. Max E. Cook, farmstead engineer with The Pacific Lumber Co., spoke to the Rotary Club of Cloverdale. Kansas City Federal Court Judge Otis overruled a motion for a rehearing in the

Windeler BuiIt lsnks

KEEP

Wqter Cool, Profits Hig

YOU HAVE HEARD abogl 'thc cool wotcr f:orn fhc woodcn buckct." lt/r lruc. Wood kcopr wofcr coolcr. And Rcdwood is rcrirtont to rot - fungi ond inrcclr; docr not rurt. Thcy lorl longcr.

5o when you rcll Rcdwood tonkr, you mokc c nico profit ond sorirfy your cultom.r. Writo now for rhc Windclor Plon and tonk priccr.

"OUR 73rd YEAR"

receivership action of the Long-Bell Lumber Co. case. . Paul M. Parsons was named secretary of the retail lumber dealers'group, the Inland Empire Institute, at San Bernardino, succeeding W. S. Elton, who was named secretary of the Building Material Dealers Club of Ventura County

A photo in this issue shows the 500,000 feet of redwood as recently reported being loaded onto a freighter at Noyo Harbor, April 27, by Union Lumber Company for shipment to Australia. . . . Luke E. Brooks of the Brooks Lumber Co., Los Angeles, and Carl D. Hagge of Superior Lumber & Fuel Co., Sacramento, had kind words for The Merchant in this issue, with Dealer Hagge wishing it was published every week. R. S. (Bob) Osgood was named salesmanager for the Cadwallader-Gibson Co., after earlier associations with Wheeler-Osgood Co. and Washington Veneer Co.

The Lumber and Allied Products Institute of Los Angeles, a group of lumber dealers in the metropolitan area, reorganized as of May 1 with offices in the Fay building and Kenneth Smith as secretary-manager and E. D. Tennant continuing in office. The new board of trustees includes Hal Baly, Consolidated; Frank Burnaby, Sun ; A. J. Castell, California Lumber Co.; Frank Curran, E. K..Wood; Guy L. Cuzner, Kerchofi-Cuzner; T. L. Ely, San Pedro; Frank Fox, Fox-Woodsum; E. F. Ganahl, C. Ganahl Lumber; George Lounsberry, Lounsberry & Harris; H. W. McLeod, Hammond; C. R. Melin, Owens-Parks; Wayne F. Mullin, Mullin Lumber Co.; F. C. Osgood, Osgood Lumber, and Henry S. Patten, Patten-Blinn.

Ben C. Phillips, salesman for the Nicolai Door Sales Co., San Francisco, spoke before the San Anselmo Lions Club at the invitation of Dealer Dolf Doherty, before the Tracy Lions at the bid of Dealer Roy Burnett, and at the Stockton High Twelve on invitation of Charlie Bird. . . . Mel Coe was named secretary of the Compton group of retailers recently organized; he had been operating his own yard in Compton. R. H. Byles and H. B. Jamison started a sawmill and logging operation in Fresno county to be known as the Byles and Jamison Lumber Co.

Fred Roth and Paul Maier opened the Roth-Maier Lumber Co., a retail yard, at 2800 Third St. in San Francisco on the site of the old G. R. Nelson Lumber Co. The Sterling Lumber Co. yard at Roseville was moved from Lincoln street to its new location on Vernon street, where all lumber will be stored under shed in new buildings. P. T. Burns was named secretary of the San Fernando Lumbermen's Club. He had managed the Kern County Lumber Co. in Bakersfield since 1920 and earlier was secretary of the Stockton dealers group.

Stephen Schuyler Skidmore, the pioneer retail lumberman, died at his home in Downey, I\Iay 9, at 78. He had been a Southern California dealer more than 50 years. When he was 14, young Skidmore drove a mule team and scouted for Indians on his family's wagon-train crossing from Texas to California r,r'hich landed in San Diego, August 23, 1869. His father later discovered gold in the Cuyamaca Valley in the mother lode later called the Stone-

GEORGE WINDE]ER CO., ITD.

22lt Jerrold Avc. ' VAlcncio 4-lE4l SAN FRANCISCO 24, CAI.IFORNIA

wall Jackson Mine. The family moved to the Los Nietos Valley of Los Angeles in 1871 and settled in Downey, the terminus of the Southern Pacific. In 1881, Mr. Skidmore associated with the J. M. Griffith Lumber Co., the old Griffith-Lynch Lumber Co., which named Mr. Skidmore manager of the Downey yard, and in I92l Mr. Skidmore and the late A. C. Bowers took over the J. M. Griffith Co., which had sold out to the Griffith Lumber Co.. and renamed it the present Skidmore & Bowers Lumber Co. The pioneer retailer leaves his wife, whose familv crossed the olains from Missouri and setiled in Mendocino county iir the 1870s, and one son, Grey M. Skidmore,.who was-with his father in the lumber business. A large group of Southern California dealers attended the funeral, May 12.

James E. Atkinson, district salesmanger of the Chas R. McCormick Lumber Co., San Francisco, returned from a Northwest trip and reports fresh optimism among the mill-

men. \V. E. Gilbert, Sacramento, joined the California Wholesale Lumber Association. The Loyal Legion of Loggers and Lumbermen of the West Coast contiibuted $5.00, subscribed in the form of 5 cents from each of 100 members out of work, toward the construction of an alllumber bqlg, alow exhibit at the Century of Progress expo- sition in Chicago this year.

€oloveros Shifis Gqrrett

Appointment of Lowell Garrett as Calaveras Cement Company's sales representative for western Nevada, southern Oregon, and the Sierra Nevada counties of California is announced_ty _W-. G. Jeffrey, Calaveras sales manager. Garrett will headquarter in Reno. He has been CalavJras sales representative in Sacramento since 1954.

(TelI them ljou sau it in The Caltfornia Lurnber Merchant)

.euil"r, qald Trutolil ,goald Uiil&rlf Sehq 4a

OAI(, BEECH, ond ilAPLE FIOOI|NG Brudley Unit Wood Block Flooring Higgins Lominoted Block Flooring Ook Threshold qnd Sill Cedo.r Closel lining Truck Body lumber ond 3tokcr

CATIFORNIA BUILDII\G PERMITS FOR MARCH

San Bernardino San BernardinoCounty

San Bruno San Carlos San Clenrente

San Diego

San Diego County

San Fernando

San Francisco

San Gabriel

San Joaquin

ARIZONA BUILDING PERMITS

Douglas Ftrg-rt"n

Florence

Glendale

Maricopa County

Mesa

Miami

Phoenix

Pima County

P,rescott

Tucson

Wickenburs

Winslow

Yuma

Mqson Supplies Welcomes Aboord

Glenn Berry qnd Poul Harris

Glenn Berry and. Paul. llarris, well-known building materials salesmen, have been named territory salesmei for Mason-Supp_lies,.Inc., according to Paul Sink, general manag'er of the Los Angeles corrcern.

^.Berry, former partnei in the Foothill Lumber Company, Glendora, will cover the San Bernardino and Riverside counties territory, where he is well known in business and social circles. He has been prominently identified in the lumber and building field in the southeaitern area for over

Emmerson Output to Pqcific Fir Sqles

(Continued from Page 6)

mill operation but is also responsible for the standing timber controlled by the company. 'fhese extensive hold-ings assure a steady flow to Southland retail lumber dealers.

In addition to the sawmill at Arcata, Emmerson operates two modern N{oore Dry Kilns where all Douglas fir clears are kiln dried before shipping to the southern and eastern markets.

Key employes of the R. H. Emmerson & Son plant at Arcata are pictured here with the headmen, "Curly" and "Red." They include Arney Jepson, Darlene McGie and June E,. Scott in the mill office, and head saw filer Glen O. Peterson and his assistant, Jim Tucci, day-shift mill foreman.

Pacific Fir Sales is a volume distributor offering direct mill shipments of all species of West Coast forest products to retail lumber dealers via rail, cargo,-truck and trailer. In addition to the R. H. Emmerson & Son sawmills, Pacific Fir Sales also represents other Northern California lumber manufacturers offering quality products exclusively to the lumberyard dealers in the Southland.

Other Pacific Fir Sales sales ofifrces are maintained in Oakland, Ukiah, Arcata and Yreka. Calif.

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ten years. Paul Harris, World War II Navy veferan. has been. in sales promotion all of his life. Foi the past five years .he has been associated with El Segundo Building Materials Company. He will cover the iouthwest Loi Angeles city and county, also all of Orange county, it was salo.

o For low.,cost. application under roof rafters and uncer certlng Jolst€.

o Combines aluminum foil with tearproof Sisalkraft.

o In handy 36" and 48" rolls.

"We are _following a policy of sales expansion to keep abreast of dealer and consumer needs. Oui men will work closely with all retail dealers to our mutual benefit." Sink said in his announcement regarding the appointmelrts.

-

Lefi ro light: clsm BERRY, Povl slNK, Pqul HARR|S4I of iloon Supplier

Federol Aid Projects . .

A $515,000 loan has been granted the South Davis County, Utah, Improvement District to finance purchase and added facilities of water systems to serve Bountiful, Utah. Refer: David H. Bybee, Attorney ; Project No. PFL-VI42-15.

q The town of Clinton, Utah, will build its own water distribution system rvith a federal loan of $195,000 and local funds o'f $31,500. A new missile plant will employ 3,000 workers near three present major defense establishments. Refer: J. Alhert \{itchell, president, Board of Trustees ; Project No. PFL-VI-42-I3.

The ci'ty of Martinez, Calif., has received Federal Housing Administration ap,proval of its workable program for elimination of slums and blight. The oity, located on the Strait of Carqu,ines about 20 miles northeast of San Francisco, was laid out as a town in blocks 200 feet square on the ,ranch of Ignacio Martinez, former commandant of San Francisco's Presidio, in 1849. Its present population is 9,400, with 6,500 more in an area immediately outside the city. Indications are the city will adopt the Uniform Housing Code of the Pacific Coast Building Officials by July. Some 220 substandard buildings are in a pr.oject area of 102 acres in the central business d,istrict and surrounding residential areas being stqdied as the pilot urban renewal project. A Depaltment of Urban Planning is to be establ,ished.

Federal Housing Adrninistrator Albert M. Cole has approved use of Section 221 FHA mor'tgage insurance to finance 150 units of lowcost private housing in Vancouver, Wash., to help rehouse families being displaced by an urban renewal project, demolition of te'mporary war housing, code enforcement and highway construction.

Community Facil,ities Administration Commissione,r John C. }Jazeltine has advanced Sequoia Union High School District of San Mateo county, Califonnia, $17,345 to finance planning of a gymnasium addition to the Woodside High school. Project will add 14,000 sq. ft. to the plant and cost an estimated $312,480. Construction is scheduled to start by September 1958. Refer: Rex M. Turner, district superintendent; Project No. Calif. 4-P-2313.

The Pittsburg Unified School District of Contra Costa county, Calif., has received a CFAdvance of $25,750 for preliminary planning of an $1,519,000 elementary school of 22 classrooms and kindergarten to serve the area bounded by Camp S'toneman on the north and Railroad avenu€ on the west. Construction is tentatively set to start in the summer of 1959. Refer: D.r. Charle-s E. Haworth, superintendent; Project No. Calif. 4-P-3216.

The Oroville Union High School Dis,trict of Butte county, Calif., has received a $28,500 CFAdvance for preliminary planning of a $1,565,500 high school building of 16 classrooms and special build-. ings to start construction during 1959. Refer: J. H. Pank, president, Board of Trustees; Project No. Calif. 4-P-32O3.

The Santa Cruz county Flood Cont,rol and Water Conservation District has received a $30,000 CFAdvance for prelim,inary planning of water facilities to include a dam and reservoi'r on Newell creek with a spillway and outlet works. Construction on the $1,100,000 project is tentatively set to start June l, 1959. Refer: Ray J. Scott, County counsel, Santa Cruz, Calif.; Project No. Calif. 4-P-3194.

The Kula Water Development Project in the Countj' of Maui, Territory of Hawaii, has received a $63,500 CFAdvance to prepare plans and specifications for additions and improvements at estimated cost of $936,000. Refer: Yoshiharu Tsuji, Manager, Kahului, Maui, T. H.; Project No. T.H. 51-P-3003.

Ijrban Renewal Commissioner Richard L. Steiner approved a $47,275 federal grant to the Bureau of Municipal Research and Service, Univers'ity of Oregon, to prcpare imp.rovement planning for the Oregon towns of Albany, Arlington, Beaverton, Coquille, Corvallis, Forest Grove, Grants Pass, Medford, Newberg, North Bend, Saint Helens, Sweet Home and Toledo. Refer: Herman Kehrli, Director, B.M.R. & S., Eugene, Ore.

The California Department of Finance has received a $36,870 URC grant for planning general irnprovem,ents in Baldwin Park, Belmont, Merced and Tehachapi. Refer: Elton R. Andrews, Dept. of Finance, State Capitol, Sacramen'to 14, Calif

The Arizona State Planning and Building Commission has received an $18,000 CFAdvance to prepare plans for a cell block at the Arizona State Prison at Florence to cost an estir.nated $1/82,N0 and start construction after an appropriation by the state legislature. As nrany as 1,253 have been crowded into the prison built for 600 inmates. Refer: Donald L. Lockwood, executive secretary, State Planning Commiss,ion, Phoenix, Ariz.; Project No. Ariz-2-P-3033.

ALIFORNIA SUGAR & WESTERN PINE AGENCY,INC.

N-AWIA Schedules Topflighr Show For 66rh Annuql in Colorado

The National-American Wholesale Lumber Association has packed a lot of program into the three full days of its 66th annual convention, which comes off the end of this month, May 27-29, at the beautiful Broadmoor hotel in Colorado Springs, Colo. Business sessions will be held mornings, with the afternoons of May 27 and 28 for informal group discussions. The Executive committee of the Past Presidents' Council meets May 25 and the board's annual session will be May 26.

President Martin T. Wiegand delivers the opening address, followed by reports of Secretary Sid L. Darling and others. George M. Rideout, analyst, speaks on "The Business Outlook." Byron 1\{. Gray, Topeka, Kans., attorney, will have a question-and-answer session on freight rates, etc. Snark of the ljniverse Ernie L. Wales will also address the first morning meeting. That afternoon's session will be on N{aterials Handling and present Robert A. Steele, the NRLDA's Robert Brown and others.

Second-morning speakers include Arthur A. Hood, Russ Fryburg of the Timberlane Lumber Co., Eugene, Ore., and the report of N-A\,VLA Western Manager Don Andrews. The results of the 1957 Wholesale Cost Survey will be announced at this session by Assistant Executive Vice-President Keith. The afternoon session will be a discussion of business costs.

- A Hoo-Hoo Concatenation is scheduled'for 4':59 p.m., May 28, under the Colorado Springs club, of which Richard B. Stallwood is president. In attendance will be Snark Wales, Hoo-Hoo President Cliff Schorling of Kansas City, Dave Davis of San Francisco, the Rameses 48, and Mr. Weigand, another past Snark of the lJniverse. Snark Wales is a N-AWLA director. It will be a short-form Concat.

The closing morning business meeting, May 29, will hear NRLDA President .T. C. O'Malley on "Cooperation," NLMA President N. Floyd McGowin on !'A United Lumber Industry," and will see a presentation of "Lumber's Blueprint for the Fgture" prepared by Van Sant, Dugdale & Co., Baltimore.

John J. Hehn of Cascade Pacific Lumber Co., Portland, Ore., is chilirman of the Golf committee tournament. Entertainment includes tours of the surrounding Colorado

mountain scenery, a chuck-wagon steak fry, square dancing western style and such.

Directors nominated this year include John Helm and also Robert lI. Dodson, Alta Lumber Co., Salt Lake City; Alan W. Macfarlane, Macfarlane Lumber Co., Seattle; Ernie Wales, Wales Lumber Co., Spokane, and Ralph R. Steele, Steele Lumber Co., San Francisco.

Shipments from Relioble Sowmills of

DOUGTAS FIR, o PINE

L.C.L. R.EDWOOD from Yqrd

ENGETMANN SPRUCE

87Of Wilshire Boulevord (Suire 2OO) Beverly Hills, Cslifornio

Phone: Oleonder 5-6312

Rolph DAIES, Buyer Ukioh, Cqlifornio

Rate-Position Wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dates for copy, 5th and 20th

-HELP WANTEDEXPERIENCED SALESMEN

WANTED

Two good retail counter salesmen wanted by pioneer Santa Monica retail lumber concern. Excellent opportunity for right men with proper background. Salary and Bonus arrangement.

JOHN W. FISHER LUMBER CO.

l4th.Street at Colorado Santa Monica. Calif. EXbrook 5-4161 for appt.

WANTED

Retail full charge marurger. Salary plus commission and bonus. Our employees lnow of this ad. Write in confidence to:

P. O. Box 6385, Phoeni:q Arizona

o OPPORTUNITY in Retail Lumber Trade o

An old established wholesale house, amply ffnanced, is looking for a man acquainted with the retail lumber trade of Northern Californiaone who is able to buy and sell, willing to abide by the fruit of his own effort and regards the future as highly as the present. All replies strictly conftdential.

-POSTTIONS

WANTEDNEED A GOOD 'RIGHT HAND," MR. PRESIDENT?

Capable.of ass.uming com.pletg. responsibility. in managcment, adnunlstrauon, s?les or-merchanclrsrng, or aa assrstant to managernent ul fnes€ runcfrons wrrn opporrruuty to grow wrtn company. Many years' successful background and experience at wholesale distribu- tion and manufacturing levels in building materials, millwork, manufacturing_ in -building plywood, lumber and related products on West Coasi. Complet6Complete

functions with opportunity towith, resume' on request.

Address Box C-2750, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

EXECUTIVE OPPORTUNITY WANTED

B.S. and M,S. from New York State College of Forestrv. 36 vears old, :narried. Am now in Sth year with- a Northeastern Retail _Lumbel and Box Company as vice-p,resident and general manaeei.

Primarily engaged in contracto,r and industrial sales in hiehlv c6m- petitive area. Have responsibility for sales, manufacturins -Derionnel. ectimating and purchasing with annual sales $200,000 Io- $800,0@i 25 personnel. Reason fo_r chang+-increased opportunity and climate.

Address Box C-2751, Catifornia Lumber Merihant

108 West 6th St., Room 508, Los Angeles 14, Calif.

Address Box C 2744,Calif.ornia Lumber Merchant f08 W. 6th St., Room 508, Los Angeles 14, California

A.1 OFFICE MAN WANTS A-1 JOB

Experience of many years. Versatile for either wholesale or retail operation. Can keep books, do phone selling. Accurate estimator, counter, order desk and all detail. Expert with figures. L. A. Area.

Address Box C-2745, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

crnd'SITES FOR

SALEAEASE-

-YARDS

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

TWO GOOD YARDS in Orange County-Corporation ownership, long established with good earning record; good- modern buildinsii one yard has R.R. spur. Appraisal will be shown. Ground and buildings a1 lgQ yards, $135,0(X). Hyster, trucks, yard and office equiF ment $13,fi)O; inventory extra.

YARD in fastest-booming area-Antelope Valley. Can lease or buy the ground; buildings,-trucks and yaril-office equipment, g16,500; inventory runs about $21,000. The last year's sales were around $13s,000.

TWOHY LUMBER CO.

7t4 W. Olympic Blvd., Los Angeles 15, Rlchmond,9-9746 Lumberyarcl and Sawmill Brokers

CHICO LUMBER COMPANY

Finest location in Chico, on main highway in modern surroundings. 3-plus acres, well laid-out for mechanical bperation. Caterins most-lv to retail and farm trade. NO SET-UP LIRE IT IN THIS-AREA. Other interests make ttris sale necessary. For further information contact above at P.O. Box 673, Chico, California.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. S35,000, a retait lumber yard and gene,ral building supplies. Located in one of the fastest-going areas in Nevada. Doing ipprox. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

-EQIIIPMEUT FOB SALE-

FOR SALE-Kiln boiler, smoke stack, fans, steam pipes, instruments, etc.

Frank Burnaby

.STanley 3-2060

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 83 or call TErminal 2-450+, San Pedro RE.SAWS

52" Twin Turner54" Single American Both like NewTerms to Suit

LYcoming 3-3021

CApitol 5-09G)

ASSOCIATION GRADED PIYWOODS ARE JUST ONE OF OUR SPECIATTIES

"We ofier personof. ized servie o" *"lt os q complete line of on-grode prod. ucls"

9226 E. Temple Las Tunas Dtive City, California

f Ptant shut Down. . -l

IcooD EeuTPMENT vALUES ! ! |

Double-end TENONER, 8' C"p., All.Elec.

Kval-Auto. Double Edging i\Iachine

Kval Traveling Carriage Saw7'xl2' Table

MANY OTHER ITEMS

cEoRGE KATTcA I

I SSZO Lincoln Ave., Tacoma, Washington I

(NIA. z-0846)

FOR SALELumber sorting table, exceptionally efficient.

Frank Burnaby

STanley 3-2060

RE-SAW

52,,_ FAY & EGAN MOTOR and SAWS INCLUDED STANDARD LUMBER CO., INC.

ANgelus 8-2726 (Los Angeles) -FON SAI.E-

300,000 BF 2x4 STUDS, Economy Grade, 92/96"

$21.50 AST Lumber Terminal, Inc., (Berth No' 233) STEPHEN G. FREEMAN & CO.

Phone: Oriole 3-3500 Newport Beach, California

-SPECIAJ. SERVICES-

B UY-SELI-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark L-8269. NEvada 6-4805

CAR UNLOADING CONTRACTORS

Lumber Handling Specialists! Unload cars from- any and haul to jotisite. Specializing in sorting, sticking processing, for small "t t*g:,nT,".f;jj!Blf.

CRANE & COMPANY

IALENNAH t]F II]MING EVENTS

BLACK BART HOO-HOO CLUB Evening Meeting, Blue Bonnet Cafe, Ukiah, Calif., Jim Hennessv, program chairman; \llay- 21..

NATiONAL LUMBER MANUFACTURERS ASSN. SPTiNg meeting Board of Directors, Santa Barbara, Calif., May 26-28.

SAN FRANCISCO HOO-HOO CLUB 9 Evening Meeting, Leopard Cafe, May27.

NATIONAL-AMERICAN WHOLESALE LUMBER ASSN. ANnual Meeting, Broadmoor hotel, Colorado Sp'rings, Colo', May 27' n.

LOS ANGELES HOO-HO'O Club 2 Dinner tournament, Inglewood Country Club, June 6.

DUBS, LTD., Annual Ladies Weekend; Sam Tiempo Golf and Country Clu,b, June 6-7.

Meeting and Golf

Nigh, host; Pasa

spur track and yard

5143 Alhambra Ave. Los Angeles

Phone Collect: CAPitol 2-8143

Shown here is an interestir-rg project which the lumber dealer can promote to sell framing lumber, Masonite PegBoard panels and fixtures, paint, hardware and the metal fence posts used for legs. Attractive screens like this can be used to provicle privacy for a patio, screen the wind, cut off the view of an unattractive area. or merelv add a decorative touch to an outdoor setting.

Lightweight and easy to move, the

screen is a 4' square panel of Masonite ,r/s" Peg-Board in a framing of grooved 1 by 2-inch lumber. Angle ironi at the corners strengthen the framework. The legs are sections of metal fence posts which extend 1' from the bottom and are pushed into the ground to hold the screen upright.

With accompanying Peg-Board fixtures, the screen can be equipped with shelves, as in the photo, or hooks from which to hang lawn and garden tools or barbecyng' :grprn:11_

Prefinished Color Pqnels

Goin Quick Acceptonce

Widespread acceptance in test marketing has decided United States Plywood Corporation to go into full-scale production of a new addition to its line of Weldwood Prefinished Paneling"Color-Styled Samara," the first wall paneling which combines the traditional warmth and distinction of a hardwood grain with a range of decorator colors, and widens the market for hardwood paneling because of the growing demand for new materials which carry out color themes in home and officl interiors.

Color-Styled Samara is being offered in nine colors: Biscayne Blue. Coral Rose, Sherwood Gre-en, Dove Grey, Provincial, Candlelight, Suntan, Nutmeg and Cinnamon.

Test marketing was carried on

through selected U.S. Plywood branches and in displays at the NAHB convention and at regional lumber dealer conventlons.

Color-Styled Samara is relatively ino<pensive. Paneling material for a 12'x8' wall costs approximately $45.

Because wood nail bins become worn and splintered, many lumber yards line them with Masonite /8" Tempered Presdwood. Dealers report that bins repaired in this manner are better than new.

d Plvwood Co.....Mvadc

Dclton d Co., R. W. .........RYqn

Dooley & Co. .......BAymoad

Esslev, D. C. d Son ....RAirmond

L. H.-Eubmk 6 Son ....Ohesoa 8-2255

Fouulcin, Ed., Lumber Co, ....LUdlow 3-1381

Freemqn 6 Co,, Stephen G. .......OBiole 3-3500

Galleher Hcrdwood Co. .... .. .Pleascot 2-3796

Georsia-Pccilic Corp. (Lbr. Div.)....BYcn l-2119

Georgic-Pccilic Corb. (Plywood)..SToley 3-2641

Globe Inll. ol Calilornic, Iac.........TExc 0-6458

Grace 6 Co., W. R. .... .Mlcbigcn 78ll

Grect Western Lumber Corp. ...CHcpmo 5-5531

Hcllinca Mqckia Lumber Co, .....ANgelus 3-4161

Hcllnark Lumber d Plwood Co, .STcte 6-4112

Hcnnoud-Cclil. Redw6od Co........ .BYcn l-2119

Hcuea Forcgt Producte Co........STcnley 7-4269

Hocrin Luber Co,, F. L. ..RYan l-8181

Hexberg Luber Sqles ....RYo l-6388 Hill d Morton. Iuc........ ......Olecnder

Hobbs Wdll Lumber Co. .ATlantic

Holncs Eurekc Lumber Co. .........MUtucl 9l8l Holmeg Lunber Co,, Fred C...........ZEaith {925

I. L. Hoover Co. .......RYcn l-9321

Hufi Lunber Conpcny .Plymouth

lnpcrial Lunber Compcuy ........CApitol

TREATED

PAINTS AND FINISHES

BAY

Inc.. - iii;;;ir'frt;ri;- riln;; c;:. fi'oi

Mortia Plywood Compcny. .......R

Mctzley McCloudCorporclionCo. (Arcqdic

LOS ANGELES Hobbg Wcll Lumber Co. .Fillmore 6-6000 Hoboeg Eurelc Lumber Co. ......Gf,rfield l-0126 Lqmoa Lunber Co. ...YUkou 2-4376 Lonc-Bell Div.-lntl. Pcper Co'...EXbrook 2-8696 Lumber Sates Co. Mqtztev Corporation .....YUkon 2-9977 McCloud Lu-mber Co. ...EXbrook 2-70{l Pccilic Lumber Co., The ..........GArlield l-37I7 Bicci d Kruse f,umber Co. ........Mlssion 7-2576 Roua& Lumber Conpcnv .YUkou 6-0912 Sontc Fe Lunber, Ini. .-.. .......EXbrooL 2-207'! Silberacqel, Inc., Geo. I. ...........YUkon 2-9282 Simpsou-Bedwood Compqny .YUkon 6-6724 Sta;dcrd Lumber Co. ..........DAvenport 6-9569 Tcrter. Wcbster d Johuon, Inc. ..PRospect 6-!20Q Twin-Citv Lumber Co. .ENterpriee l-2292 Twin Hcrbors Lunber Co. .DAvenpori tl-2525 Union Lumber Co. ....SUtter l-6170 United Sictes Plywood Corp. ......JUniper 6-5005 Wendlinc-Nctho Co, .-. .........SUtter l-536i1 West Co-csi Tinber Producls f,qercy YltLon 2-09{5 Weyerhoeuser Sclee Co. .Plczc 5-6781 White Broihets .ATwaier 8-1430 Wiadeler Co., Ltd., George ......VAlencic 4-l8tll Winlree d Tvncn .YUkon 6-5392 Woodside Lrinber Co. ..EXbrook 2-2'130 Ziel d Co., Inc, .......Yllkon 2-0210 sAsH-DOOBS-WINDOWSBUtrDING MATERIALS Americcn Sisolkrclt Corp. ........GArlield l-7106 Cclcvercs Cement Co. ..DOtglqe 2-1224 Gross Compcny .MArket l-0789 TREATED LTTMBEN_POLES Bcxler, I. H, G Co. .......YIIkon 2-0200 Hclt Co,, tumes L. ........Sutter l-7520 Wendlinq-Ncthcn Co, ...SUtter l-5363 MATERIATS HINDLING Hysler Conpcny ...Mlssioa 8-0680 SPECIAI SEBVICES Gcrehime Corporqiion .SUtier l-8352 Gilbrecth Cheniccl Co.. .. .SUtter l-7537 {-7558 ad 3-3661 qn l-7021 McCloud Lunber Co. .VEmont 8-4963 Meier, Herb Lunber Co., (Arcqdic) .RYcn l-8181 MouDt Wtltaey Lunber Co. ......ANgelus 8-017I Mutucl Mouldias od Lumber Co. FAculty l-0877 Neincn-Rced

Lumber Co. ........STcnley

Pccilic Lunber Co., The ....RYcn l-932I

Snith, Heman A. ..... .CHcpmo 5-6145

Snith-Robbiu Lumber Corp. ....PLecsqnt 2-Bll9

South 8cy Lumber Co. ..OBegon 8-2268

Southem Colilonic Lunber Sales ...RYcn I-4105

Stchl Lunber Co. .........ANeelus 2-6844

Stodcrd Lumber Co., Inc, .......ANgrElus 8-2728

Stoton, E. J. G Son ......ADcns 4-9211

Tccomc Lunber Sqles, Inc. .RYo l-6361

Tqrier, Websler 6 lobsoa, Iuc. ..ANgelus 9-7231

Trooiccl d Weatem Lumber Co. ...LUdlow 3-23?5

Twi! City Lumbor Co, .BRcdshcw 2-7723

Twil Hcrbors Lumber Co, tC. P. Henry 6 Co.) ..........Rlchmond 9-6524

Union Lumbci Compqny ...TRinity 2282

Urited Lunbsr Co. ..ANgelus 3-6166

Wonderlul to behold ROCKPORT REDWOOD

Yes wonderful the giant Redwood logs and the ciuality lumber Rockport produces from them. Always well up to grade. Nothing surpasses Rockport's Certified Dry Redwood Bevel Siding and Finish.

ROU N DS TUTUIBE R COfrTPAI{Y

Soles Agents

Generol C)ffice, Crocker Bldg- Sqn Frqncisco 4, Colif. YUkon 6-0912 Teleiype SF-898

9233 Denton Drive, Dollos, leros 430 N. Woro Avenue, Wichiro l, Konros

Rounds Lumber Company is exclusive distributor for Rockport Redwood and sales agent for other leading Redwood mills. Rounds also represents producers of top quality Douglas Fir, lfhite Fir, Ponderosa Pine and Sugar Pine.