The California Lumber Merchant - May 1964

ALL

ROCKPORT BEVEL SIDING ,S FACTORY SEALED

$Torking in the rain? He could be, because this Redwood siding repels water; will not absorb moisture. It's factory-sealed with \7oodtox. The advantages of water-repellent treatment are widely recognized, since moisture is the greatest single cause of problems with wood sidings, Euery piece of Rockport Bevel Siding is now treated with rilToodtox: and at no extra cost. lts a substantial extra value, enabling the lumber dealer to offer his customers a premium Redwood at competitive prices.

nfiereh.a,nt

LUMBER AND MAGAZ|NE OF

BUILD/NG MATER/ALS

THE WEST _ SINCE /922

SO WHO NEEDS SUNNY WEATHER

Pnbllsher

lltrereha,rrt

TUA4STR AND IU'ID'NG I,IAIEI'AI,S MAGAZ'NE OF THE WEST_SINCE 1922

FEATURES

MAY, 1964

yoL. 42 NO. 11

..EVEIRYTHING TO BUILD ANYTHING"

PI)NINSULA GALS TREAT BOSSES TO DINNER

usE oF wooD rN ALASKA QU^{KE

DIVERSIFICATION-KEY TO THE FUTURE

LUMBER GALS CONVERGE FOR CONVENTION

OLD TIMERS NITE AND CONCAT

REVAMPED YARD UNVEILED AT OPEN HOUSE

HOME IMPROVEMENT VIA CREDIT

ULTRA.MODERN WAREHOUSE

LUMBER CONVOY TO CATALINA

SALES PICK UP SEEN CONTINUING

MARKETING TRENDS FORESEEN

UNSINKABLE CONCRETE. ROT-PROOF WOOD

VAGABOND EDITORIALS

CALENDAR

PERSONALS

TWENTY-FIVE YES.RS AGO

NEW PRODUCT PROFITS

ADVERTISERS INDEX

BUYER'S GUIDE

OBITUARIES

g. D, Bell, Jr.

Managlng Eilltor

David Cutler

Aalvertldng Proiluctlon

Jerry Hlckey

Clrculotlon

Andrea Sanders

Publlsherg R€preBenta,tiveg

NON.TIIERN CAIII1OBNIA

Max Cook, advertising and news, 420 Market Street, San Francisco, California 94111, Phone Yukon 2-4tgt.

SOUTIIERN CAIIFORNIA

Ole lltay, advertising and news, 412 West Sixth Street, Los Angeles, California 90014, Phone MAdison 2-4565.

PACIFIC NORTIIWIEST

Peto Klaner, advertising and news. Terminal Sales Buildlng, Portland, Oregon 97205, Phone CApitol 7-4993.

Edltorlal Otflcos

THE CALIFORNIA LUMBER

MERCHAI{T ls Published monthly at 112 lVest Slxth Street' Los Anqelot. Callfornla 90014' Phone MAtlson 2-4685, bY Californla Lumber Merchant, Inc. Please address all correspondence to office ot Dublicatioh. s€cond-clqss -odrtare fates pald at Los Angeles' Callfo-rnla. Advertlslng rates upon request.

SubtcrlDtlon Rstee-U.S.' Cana-da, Mexico - anA Latin America: l[4one .vear; $? - two Years. overseas:-$5-one Year; $E-two Years. Sinele copies 50 cents. Back copies ?5 Eents when available.

Chanqe of Aililrees-Send subscription olders and address c4qnges to fl,I;'i'Sl'fl,i!,""fl?xtli}'*ltxt'Silift St..-tos Angeles, Calif. 90O14. Incldde address label from recent issue plus new address' zone number or zip code.

THE CALIFORNIA LUMBER MERCHANT is an indep endent mag azine PubIished nxontllla f or those rnenxbers of the lumber and buildittg materi,als ind'ustries who need, and' want factual, accura,te ne'ws and 'an obiectiae analAsis of eDents and products of concern to them.

JotN The Lam-Loc Timber Team !

ShoLrld yoLr bc thc typc of rctailcr who l'ccls lunrbcr is /lr.r busilrcss ancl that's thc rvav it should stav. thcn rlakc surc yott arc rcady to takc aclvantasc of thc big potcrrtial irr Iaminatcd tinrbcrs. It takes a littlc tinrc to bccomc Ln-t (.\pert tittrbertrturt, but thc rcrvarcls arc grcat for the conrpanv thut carr rccontntcnd a lanrinatcd tinrbcr in placc of anothcr matcriul or rvlrcrc a nrrtr.lral procluct.just docsn't rvork.

FREE TRAINING- In orcier to equip our dealcrs to gct nrorc luntinatccl timbcr busincss, Fountuin has clcvclopccl a progranr ot instruction that's Irec lirr thc usking. lt includcs a scrics ol ncrvs lettcrs arrd u nrccting at our [-os Angclcs Manufucturing facilitv

wherc any qucstions will be atrswcred and vou will scc cractlv how Lam-Loc Timbcrs are fabricatcd. At thc sltnlc tinlc. thc Fountairr staff is alrvays availablc tct cctnsttlt witlr 1"or-r on largc or clifticult jobs. Upon contplction ol our prtturant. yotl *'ill rcccivc orrr e,{1)cr-I titnbartttutt ccrtilicate. ('all us toluv to nrakc surc v()u re a part of this prolit progntm. Fountain is thc orrlr' laminated tinrbcr manufacturcr sellitr.q e-rr'/tt.in'c/r' llrntttgh ltrtrtber leuler.t

"It is of eloquence ag of a flame; it requires matter to feed it, motion to excite it, and it brightens..as it burns."-J36i1u-q.

I thought of those rvords of Tacitus as I sat one day years ago and listened to Douglas MacArthur deliver the oration that establi-"hed him as one of the greatest orators of all times; in addition to being one of the world's mightiest military men, and one of America's outstanding patriots.

I knew the {eeling as I listened to the great man's voice that Plato nust have known when he declared that he thanked his Gods that he "lived in the age o{ Socrates." As I sat there. the tremendous thrill of the oration still making my blood jump, I am glad that I lived in the age of Douglas MacArthur. and had the opportunity of hearing that address.

I will always believe tt "tllrLnitl".u.,k. among the half dozen great orators of all the ages. Yet Churchill in hii most inspired moments never rose to a more sublime height of oratory than did Douglas MacArthur that day.

My great regret, of "or,i", i. ,fr* I could not see as well as hear him. His magnificent carriage, his kingly bearing that made him stand out among ordinary men like a towering mountain peak, all backing up his heroic thoughts, magnificent phrases. stimulating words. and inspiring voice and delivery, can well account for the boundless enthusiasm of those who did hear and seehim'

"Like an armed warrior-like a plumed knight," he faced the audience that filled the Congressional Chamber to overflowing, and also an unseen audience that comprised a great portion of the thinking people of the entire world. He looked as Shakespeare said-"a soldier fit to stand with Caesar and eive directions." No man, even the most obtuse, ever looked upon MacArthur and asked-"Js he anybody in particular?" For, it was evident at a glance that this was a man very much in particular.

The most decorated American soldier, he wore no decorations to catch the eye or impress the audience. 'oBut honor's seal is on his brow. and valor's star is on his breast." He. himself. was all

BY JACK DIONNE

that was needed to make him such a center of attention as that rostrum had never known before. For he rvas, indeed, the rnost decorative American soldier. ln a strictly physical sense, history supplies us with no more inspiring military figure. He has that indefinable look that comes only to an occasional human, but which sometimes appears in a thoroughbred horse. Horsemen call it the "look of the ea.gle." y. .x. *

Commentators tell us that there was no dry eye in that great audience that listened in person to the Ceneral. Even tho-*e I'olitical men of little rninds who came to scofi, remained to weep. To mediocrity, greatness is unforgivable. But in moments o{ great emotional appeal. such as the eloquence oI MacArthur provided. the more ienoble elements o{ human rrature that lurk somewhere in every human srul.

Even on the street corners rvhere people gathered in frequent knots to hear the speech coming through the open door of some store, they were frankly and without shame mopping their eves. Something tremendous. intangible. hitherto unknown to them had crept into their souls at those stirring words. They knew without telling, that a great, great man, and a mighty voice had come back to his homeland. They knew" as all of us who listened knew, that "a tall man. suncrowned, who live,q above the fog in public duty and in private thinking" had come home.

Along the shores o{ th" lu ,rl .ol"ri-"s find a giant granite boulder, standing like a sentinel on guard. The billows and waves of countless years have {ailed to move it from its base; invincible it stands, defying the lash of waves and the fury of the winds, and marking well the ancient boundary. Now and then as we walk through life, lve find a man who reminds us of that granite pillar. He stood where his God and his destiny placed him, revering his flag, his country and its Constitution; honorable, clean, a Christian gentleman who could not be moved by the high tides of ignorance, or by the calumnies heaped upon him by the pygmies and Lilliputians of the world. The tidal waves of the mad times in which he lived afiected him not. Unafraid, he held to the old faiths. and fought for the proven things.

Such a man was Douglas MacAlllrrrr.

ATLAS LUMBTR

COVERS THE MARKETS OF THE w-ORLD

for d,omcaic and, importd, HARDWOODSall specics custoll, milling fadlitier and, a modern, yrd witb contplde inamtory

Sugar & Ponderosa Pine

Old-Growth Douglas Fir . Alaskan Yellow Cedar

Wbobtale Only!

\T''lll \ tt\\ l \: \ll\ l()\ l\\ tli l)

VV rr- ,1,," 1, t,' -'.,.lri- rr, r' "l'irrk li,,,,rrr" irr \l,rttltlltirr \ iltr. rrr' jrr.l rlrlLl lll\ , \. lrlllr',1 ir, rrrirlrl l,, irr l,,l ir i;llil lr.r. rj:, ul) ttltl:t ltl \i)ini nr'\\ lt,.lirr.ttl,, l,i-1t,,. liul rrlrr-. irrrl, rr,l ,,i -rrrrrl,lirrr r l,it ,,l tlr, !r'tll)(' \\r, r'rrlr',i rrp , orrl irrg llrl iir.l 'l.rrrrlrrrlctiit" \\(,\r'('\('t :t,i lt irr rr,riilr, rr, (;llil,rlnilr.

"l-rrrrrl,r'r'ti'r'irt ill(,1n5 ju:t ,\ !)ill i: ttlllrlit's. I-olatcrl rrt'rl rloor to Jlinlon'. ,rl' \lorrrriain Vir'l Ia Ii lst.r'lirss r-''ltril .trirr.. ln tlrt' \\a\ t. \lilrt()rr l,urrrlrtr (.orrrparrr". rtt'u "l)irrk ll,ronr I-Lrnrl,elttli.t" i- ir .,'ll':r'l\i(e ol)erilliolt rlealirrg rrith *ootl prorl. tl('ls in rl)u( ll lllt slllt(' rI)ilnllIt' ils lt lrrorleril

"Eor)tbing to huild, Arytbing"

-ltl)r'trlillk{'1. {isl,'r lrr.,' rrlrr.ki',1 *i, r ll:l(,. t)11't': r'iur lrt rlittlltrl to llrlir' 1,rrr,lr,rr,'-: ,tll ttt, t, lrarr,li-i' i. Irlilr'-l:rlrtrl: iuri] i iulr irr( ir\rrilrri,l, l,,r llr, l,il::, t il, ir,-. \- r,1,,,rt,,1 irr ( 1.\l rl l;r .,ll \lrrr l,'rr'- lr,r- l,,t,l i,,,r, ,, ],,r,i,r i,r 1l-i ']rr-. Itlltil tttltlltltrr,li.irl irr llrl l)r,rir,-r'til inlir. 'l'll' ,r,tttyritttr ,'rlxtrrrltrl irrl.r rr llrl rrlrr tt'lail slolr' ,lrrling l(1.-r7. lcelrrli r.t r {,,nr 1r'r'tr' lirrt, ol''"r'rt'r\llrirrg lo i'rrilrl irni. lhing." tlri, r'orrrlrarrr slr,!iur. irrcitllrrlirllr. H,rlt'\t'r'. us rniln\ llrrnililrr n illr llrt' opt'rltliorr knrtrr- t,lirrtort Lttntl,,'r' i: luri(lrr(, irr orr,'r(,sl)r,(t. lt i. tlrt'lar'!r'.t r"ill\\,,rk It,rttsl til ils trlre in rrortht'rrr (.,rlii,rrniu. | (.r'rtlirtttttl ,,tt l',t!,, ll I )

()WNER ()WENS MINT0N (at right in top left photo) chats with manager Lyle Schafer at the rir:irr store checkout counter. Schafer joined l\4tnton's as manager in January, 193C, and was iormerly w th the Haas Lumber chain in South Bend. Minton has spent a Iifetime building the fulinton lun:ber complex, A member of LMA and WiC, is active in civic anC industry aifairs. (Top center) Interior view of the nr r,n r t r;e. (Tor r.girt) ileart oi the f i;nr -the m'llwork pl:nt. Much of the stcck in the Pink Roorn is a by-product of this plant. (Center row, le't) Bob lVlcBr.en of the Lumber lv4erchant s Associatlon demonstrates the ease of selecting cut to-si e plywood in the Pink Rocm. Minton s has eliminated "on-the spot"

cutting by ripping panels to a vride variety of sizes during slack hours. Panels are each priced and then stored according to size. (Center) 0nly wood product items, ceilrng and floor tiie and finishes are carried in the Pink Roon. (Center right) Patio screen showroonr is another unique {e:ture at Lumbsrteria, Mrnton salesmen are trained to sell the entire package-including the cement or deck, ing. (Lower row, left) Redwood shed in the rear of the main store. (Lower row, center) Paneling display in the Pink Room. This area is also used as a theatre for "how-to-do it" movies and manufacturer's demonstrations. (Lower right) Entrance to M nton's Pink Room. Shed was {ormerly used for storage and backup.

Tennessee Cedar has long been a favorite of poets and presidents and kings. Also hopeful young ladies. A remarkable wood: almost impervious to decay, moth resistant, will not shrink or waqp in drying; yet it's easy to work, takes a high polish. Tennessee Cedar is unmatched for chests, wardrobes and closet linings. Handled with special affection at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Franciseo, California. Let's get acquainted. Call us at VAlencia 4-8744. AND NOW AT 1122 JOEttIS WAY IN SACRAMENTO,

peninsula gals treat

their bosses to dinner

rT\HE lumbersals of Peninsula Hot-,-HooI Ette Clu[, 8 treated tlrr.ir lrosses to a night out on April 1. at Millbrae's flashy new Thunderhird Hotel. Nearly l{D guys and gals attended the e'r'ent which |egan with some confusion due to Nerv York Governor Nclson llockefeller's last nrinutc selection of the Thunderbird for an evening reception and press conference. The hardt- lumher group managed to fight its way through the thousands of Rockefeller boosters and the evening turnerd out just fine in every respectgood companionship, good food. some reallv outstanding door prizes and sbme late evening dancing.

Palo Alto Lumber; Betty Churma and Bob Raymer of Raymer Lumber and Amy Harrington of McElroy. (Third row, left) Mary Bozovich and G-P's Ralph Bishop. (Third row, right) John Barrett, Edna lvester and Jim Dwan. (Bottom row, left, L-R) Ann McKay and Bill Bonnell with Philippa Lomanaco. (Botton row, right, L-R) Chuck Keesling, 0llie Lee, Hank Himan and Harriet Williamson.

BOSSES t{IGHT PARTY-G0ERS included (top left photo, L-R) George "Pine Cone" Cilker, John Skov, Gordon Saunders, Frank Eillings and Hoo-Hoo-Ette national president Myrtle Heney. fiop right, L-R) John Kempf and Laverne Fox of American Plywood with Bill MacBeath. (Second row, left) Elva Mittlestadt, Cilker and Betty Jones of Foster Lumber. (Second row, right, L-R) Elise Lewis and Bill Gretz of

GOST GUTTERS

PALCO PAINT-PRIMED REDWOOD PLOWED FASCIA, SIDING

NEW! PALCO DOUBLE-PLOWED FASCIA BOARD cuts on-site labor. One plow on back fits{ soffit, the other,%'. Eliminates costto apply soffit mouldings. Available in any combination of specified lengths -and mill primed!With Palco primed fascia and siding, or paint prefinished siding, you save many ways!

A modern huilding code's widespread use of wood saYes in disaster lives

ALASKA auAKr

modern building code instituted by far-sighted city-planners in Anchorage, Alaska has proven to be one of the major factors in the unbelievably low number of lives lost in the disastrous earthquake that rocked the 49th state on Good Friday.

Plywood applications of "shear iall" and "diaphragm" techniques in construction systems per{ormed exactly as laboratory work at the American Plywood Association indicated they would.

Those are the two key conclusions in a preliminary report by American Plywood Association observers who flew to Anchorage hours after the first shocks struck the city.

The association pioneered research in the early 1950's on the use of large panels to stabilize buildings against the forces of earthquakes and high winds. When floors or roofs are engineered to carry lateral loads, they become diaphragms. Vertical walls or partitions similarly engineered are shear walls.

The plywood association's Alaska report said that one of the most impressive facets of the disaster "is the relationship of the destructive forces of the earthquake to life loss."

In Anchorage, the largest metropolitan area in the state with a trading area population of 102,000. only six persons were

known dead and seven others were missing on Red Cross lists 33 days after the earthquake.

Unofficial estimates were that about 1332 living units were destroyed or severely damaged in the earthquake throughout Alaska. About 700 or 750 of those units were in Anchorage.

By contrast, the 1963 earthquake in Skopje, Yugoslavia, claimed about I,050 lives in a city of 200,000. And, most of Skopje's homes were damaged-some estimates running as high as 95 per cent. No uniform building code was in force there.

The American Plywood Association ob. servation team gives a lot of the credit to the city's building code for the low life loss.

Says James R. Turnbull, executive vicepresident of the plywood association: "Our preliminary reports strongly indicate that the Anchorage Building Code, which is the l96I revision of the- Uniform Building Code, rendered an inestimable service to the people of the city. The ultimate purpose of any code is the protection of human life. By requiring shear walls and diaphragm construction in public buildings, commercial buildings and single family dwellings, the code undoubtedly saved many lives."

Turnbull said that there is still a lot to

(Continued on Page 68)

UPENDE) in tre nrc'lt\ of a cavernous crevasse, this house in the exr'usive Tui'nagain section of Anchorage heid its shr"e throughout t\e ch^^'1 Th-" tlxt't'e 1-11 plywood sid.ng was virtually undamaged by the tremendous earth rnovements.

SPLIT ll{ HALF and dropped several feet when the earth sunk, the plywood siding on this house (above photo) held its shape rematkably well.

AS IH0UGH SMASHEII by a giant fist, this concreteconstructed apartment house (upper center) was re' duced to shambles by the force of the earthquake.

There's someihing new in the distribution of plywood in ihe eost Los Angeles oreo-new in focilities new in inventory . . new in obiliiy to serve you. lt's Western Stotes Plywood Corporotion! Stroiegic LocotionWestern is reody to flll your plywood needs from o well-stocked worehouse locoted in the heort of Soutnern Colifornio home ond commerciol construction.

Diverse InventoryWesiern stocks o wide ronge of domestic ond imported plywoods ond plywood speciolties to meet procticolly ony requirement.

Experlenced PersonnelWestern monogement is troined ond experienced in the plywood field, ond fomilior wiih requirements in your porticulor field.

Quick DeliveryWestern's worehouse hos fosi looding focilities for delivery to your 11gck5-el- Western con moke prompt delivery to you. Prices on direct corlood shipments ore glodly supplied. Depend on Weslern lo cqrry your plywood inven?ory!

l{o motter whot your requirements, moke it o proclice to

WESTERN STATES PLYWOOD CORPORATION

DiversifhationKey to the Future

W'estern Forest Products Company, a 9year-old youngster in Los Angeles wholesale lumber circles, recently embarked on

a far-reaching diversification program with the opening of a new Special Product Division, a complete remanufacturing plant.

"I feel that future growth and develop' ment in the lumber industry will depend to a great extent upon the full utilization of orlr resources through product diversification and refinement," says Bob Theetge" energetic young president of the firm.

And diversify they have. Aside from their wholesale lumber operation, the com' pany now manufactures a full line of prod' ucts related to the building trade: glued Pine and Douglas Fir cabinet shelving, assorted furniture parts, door cores and even breadboards and hardwood chopping blocks.

Theetge's new Special Products Division centers around an Industron high frequency electronic gl uing machine capable of processing over 15 thousand feet of lumber per shift. The remarkable rnachine will handle panels up to 48 inches wide, bond' ing them together in less than 15 seconds. The machine requires only three men to operate.

Prior to the gluing operation, the panels are first trued-up through a straightJine ripping machine, then glued, filled, sanded, and finished. The entire operation is highly automated, and requires only 20 employees to handle the plant's production.

THE "SH,ORT COURSE'' IN ETECTRONIC EDGE-GLUING

HERE ARE IHE SIEPS in the production of a finished Special glues are applied to edges and the boards panel for cabinet shelving as performed hundreds are placed in the electroni-c- glulng machine, then of times each day at Western Forest Product's Spe- instantly bonded together. (3) Minor imperfections cial Products Division plant in Los Angeles: (1) are "patched" using a putty-like filler. (4) Panels Selected boards are first "trued-up" and initially are then run through sanding machine for final sanded through a straight line ripping machine. 0) finishing. Panels may be primed before shipping.

Theetge pointed out that operations such as his Special Product Division could go a long way toward solving the lumber industry's tremendous waste problem. Door cores, for example, are manufactured by gluing millwork cuttings and other scrap lumber. Low grade dry lumber may be used in making door stiles.

W'estern Forest Products' new plant is one of the first of its kind to begin operation in Southern California. "We feel we have a tremendous market right here at our own back door that hasn't been touched." says Theetge.

A look at the new plant's production schedule proves out Theetge's claim. Although the Special Products Division has only been in operation a short while, the plant boasts a long list of orders to be filled during the next few months. The company ls already planning to add an additional shift.

Heading up the production end of the new operation is Mike Gargano, who not only serves as mill supervisor but also handles the shipping and receiving. A veteran of over 17 years in the Iumber business, he operated the first high production electronic edge gluing operation in southern California which opened in 1959.

Ray McKendrick is chief of Western Forest Products' Sales force, assisted by Mike Bivins and Al Martens. Other members of the company's staff are bookkeepers Nora Degman and Jennie Dulany, both active in Los Angeles' Hoo-Hoo-Ette Club No. 1.

I nott rwo.BY FouRS to chopping blocks: that's the story of an alert southern California lumber firm with an eye to the future.

sion. Manning the controls of the machine (top right) is Mike Gargano, mill supervisor. Handling the accounting chores are Nora Degman flef0 and Jennie Dulany. Trio (at lower rigtrt, L-R) is the sales team: Ray McKendrick, Mike Bevins, Jr., and Al Martens.

P0SING tlKE A PR0UD PAPA is Bob Theetge (top lef0, president of Western Forest Products Co. In the background is Theetge's "baby," an Industron high frequency electronic gluing machine, nerve center of the company's new Special Products Divi-

Order any combination of these 19 different hardboards from your Weyerha€user representative

Just about anything your customers need in hardboard, Weyerhaeuser makes. Check the list above.

Generally these panels are available on combined orders with other Weyerhaeuser building materials.

Consolidated buying saves you money on freight. Reduces handling time. And your accounting is

streamlined with one order, one invoice and one source of supply.

From a few panels to a car load, you can order any combination of Weyerhaeuser hardboards from your nearby distributor or distribution center.

Or if you would like additional information, write us at Box B:32, Tbcoma, Washington.

1. Standard Weytex

2. Tempered WeytGx

B. Weycon-Utility Panel

€. WeytonrPrefinished Panel 7. Standard Perforated Weyter E. Iempered Perforated Weyter

9. Perlorated WeytoleJref nished

1(). Vee Groove Block Standard

11. Yee Groove Plank Standatd

12. Deep Striated Standard

18. "U" Grcovo Tempsrcd

14. Shallow Slriated Tempered

16. Primetoated Tcmpered

PRESENT

Lumber Gals Converge For Second Convention

I I \llll li .Jll.l.- lr',,111 llrr,rtt:lrrrttl llr, U .l;r1, ,,[ (.:rli[,,r'rril lr,n\('tild ,,tt llt, Slrortstitt'n's Lorlgr'. \,rllr [Jollru,rorl. \1,ril I7. I ll arrrl l9 to holtl tlte .i't o,t,l irrrrttrrl t t,tr,'lltr t' r,l tht \ati.rtrl Olrlt'r' ,rl Il,,o-Iloo-l'-ltt'..

'fhl Iletlllilrg olsiirririltiolr- [,rttrr,],'tl l,r {rrrr,' \Iurlltl ol l,o. .{n;r,'1,'s. n,,* lltt rrinl' r'lulis irr r itt ious att'us ,,f lhc slrtlr' Il'orir l'.rrrt'kl to Sarr l)i,:1,,.

'l'o stall tht' lrlll lollirrg l"r'itla\' ('\'er)in1r the girls xt'tt' t'ntt'riuin('(l itl ('o( liiail par'lie' eivt'n l,r'tlrt Plt'sirl('nts ()f Los Angtlt's (.lrrlr \o. I anrl San lict nartrlo \lllt'v (.ltrl, ( Otnttirtucd ort Pugt' (t) )

CARSUSING C0NVENTI0NEERS at the Hoo-HooEtte national (too left photo) include representatives of clubs from throughout the West. Hoo,Hoo-Ette founder Anne Murray (top center photo) poses with new national president Pat Howard. Trio of gals (top right, L-R) Willma Spearman, Cuna Chapnran and Emogene Thomas. (SEC0ND R0!V) Dottie Miller and Agnes lVclntyre (left). Rene Lester and Lois Jones, presrdent of Club No.6 (center). The gang from Great Western Lumber includes (right photo, L-R) Wanz and Vern Reed, Shirlev enr-l $127 Atrsn N" n and Jean vVinsor and Fui'man and Rosa Lee Bell. fiHIRD Ri\/) 0utgoin3 p:es Ce::t

Myrtle Heney (left). Beity Jones and Edna lvester {second from lefil. 0ue:n of |'e Forest Colleen Courtwright (center). Club No.6's Donna Dean (right photo) soo:ts "The Cash Chapeau," a hat loaded with money, which was given as a door prize. With Donna is her dad, Bill Bright. (B0TI0M R0W l\4yrtle Heney and Los Angeles Hoo-Hoo president Wally Lingo (at left) doling out the door prizes. Congr.tut.trng the new president are: (center, L-R) Bessie Stewart, president Hrurrrd, M-bel Staser and Agnes Mclntyre. Behind that huge corsaoe {right) is Crub Nc.6's rlary Wjlliams, on: of the club's real dynamos, who headed the convention committee.

EOIVGBATT]LATIOI{S Aoube just turned, ouer o nerr leuf

We thank you. Topper thanks you. It's really all the same. You see, Topper stands for California Pacific Sales Corporation and the finest Redwood in the land. He's our symbol. Of tough to beat prices for our quality and service. You'll note, he's a mighty big man. So big, that in order to save room for a few well chosen words, we've had to substitute his purple hard-hat. Topper doesn't mind. We trust you won't either. Just remember, whenever you see the purple hard-hat, Topper's nearby. So's everything he stands for. Fottr of them are listed below. Check 'em please !

48 hour deli,uery 4,5 hook-up complete

At the most! 'I'hat's right! Delivery is often the same day you order. Our system isn,t particularly unusual. It's just plain practical. our competitors say tve take the easy way out. And maybe rve do. But $.e find it alvhole lot easier u'orking your order at once, than making excuses later. Why don't you order the easy way. Order Redwood from Cal-Pac.

Four and one-half million. 4,500,000. No matter horv you rvrite it, our large yard spells "advantage" to our Redwood.customers. Means they get what they order today, right no$'. Gives our customers the advantage of getting ortlers filled no matter \vhat size or grade. Actually, it's like having 4.5 million board feet of quality redwood right in your own yard. It could save you a sale.

Here's another advantage. Direct mill hookups guarantee Cal-Pac a reliable source of top grade redrvood. rt's a good combination. Quality and quantity. We don't mean to say we're the only company with this advantage' But coupled with our many others, we have a combination that can't be beat. Give us a ring and see for yourself. You'll find it pays.

Saves a lot of trouble as well as sales. For both Cal-Pac and their customers. Go ahead; order a hard-to-get size and grade. chances are you'll have it rvithiq hours. No rvaiting two and three rveeks. No special charges. Not rvhen you order from cal-Pac. why? Because we maintain a complete variety of the finest redrvood available. Finding it tough to fill an order? Order Cal-Pac.

The California Lumbbr Merchant Plan of the Month

. by HIAWATHA ESTES

These excellent house plons ore for sole ds ore Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the West. Use the coupon on lhis poge for informolion without obligotion.

U *n oF THE OUTSTANDING joys of a well-planned home, for privacy conscious parents, is to be able to retire to the living room and there to luxuriate in entertaining-or a good bookin peace and quiet. A good'odead'end" living room is literally that as it has no cross traffic to or from other areas of the house. Obviously not all plans can be arranged in such a manner to provide this but here is one that has been.

Another feature of this living room is that the dining area of the room is the same width as the living room, which eliminates the wall ofiset formed by the usual dining-ell. Although a fireplace has not been located in this room, one could be built here during the construction of the home, if desired.

The furnace and rqater heater have been placed in a closet next to the bath. I{ preferre$, these utilities could be relocated in the garage which will provide an extra storage closet in the house.

The master bedroom suite is separated from the children's rooms by the family bath. Both this room and one of the children's bedrooms has a shoulder high sliding window in one wall which provides cross ventilation but does not interfere with furniture arrangement. A wide pullman lavatory plus a dressing table is a feature of'the dressing room, The shower and water closet are

Reioilers! As o Seruice lo Your Cuslomers

Plosc scnd me complete information about the special volume discounts b rctril dcalers, on complete working plans and a full selection of home plrn lools.

in a separate compartment. This arrangement ofiers more privacy. The family room is convenient to the kitchen, front door and sliding glass doors open from this room to the rear patio. Open planning has resulted by eliminating the wall between the kitchen and family rooms. This arrangement creates easier traffic flow between the rooms and helps each area appear larger than its actual size. The doors leading from the kitchen to the service and dining areas, have been arranged so as to provide a maximum amount of space in the nook.

An access door opens from the garage to the covered front porch while another opens to a walk which leads to the service door.

The rustic ranch exterior has been achieved by using several difierent materials that nof ofly weather well but which will blend into any verdant landscape.

llrtlomldr Plan Book Co. Drpt C.LI.

Bor 404 lloilrldgr, Crllf.

This new Add-a-room program really works. It gives you good basic sales tools and names of local prospects.

Here's a new way to get more remodeling business.

Nobody can completely standardize remodeling jobs. They're all different-to design, to bid, to build. But the American Plywood Association's Add-a-room program simplifies the process as much as possible. lt's based on actual plans for the eight most-wanted room additions -specific home improvements, far

easier to sell than intangible ideas or decorating suggestions.

These room additions, developed by remodeling specialist Don Moore, can be fitted to almost any postwar house. Yet they are easily adapted to individual needs. lt's the first home improvement program to combine the economy and simplicity of such basic plans with the sales appeal of flexibility.

Actual working tools of the Modernizer's Kit are described at right. You also get lists of bona fide sales leads, prime prospects for home improvement ideas and materials in your area.

More than $1 billion will be spent this year on new rooms, new floor space. This Add-a-room program gives you the tools and sales support to get your share. See coupon at right.

AMERICAI{ PLYWOOD ASSOCIATION

Herets what the new Add-a-room Modern izer Kit includes:

The Modernizer's Manual-a comprehensive 16-page book with information on h')w to estimate, finance, design and sell room additions. lt's written especially for dealers, builders and contractors who are in the remodeling business or want to get in; includes specification sheets, estimating blanks for two basic room additions.

Construction planssample working drawings for a 12 x 16' bedroom-bath and 16 x 20' tamily room which can be added to almost any home.

Add-a-room ldea Book -a colorful 32-page consumer booklet; tells all about choosing a modernizer; financing and planning. Includes eight basic room addition ideas. fully illustrated and with floor plans. Kit includes 12 booklets and a handsome display carton.

Sales leads, promotion material-names of home-improvement minded prospects near you. Ad suggestions, decals, mailing pieces. Entire kit costs $10.00. Send for yours today; or if you wish, we'll send more information-see coupon.

AMERICAN PLYWOOD ASSOCTATION

Tacoma, Washington 98401 (USA only)

E I enclose gto.Oo. please Add-a-room Modernizer's

Old Timers Nite and Concat

Fete the "Oldesf" Old Timer

It was a full day for 100 Los Angeles I{oo-Hoo meml.rers, friends and guests when they converged for the annual "Old Timt'rs" celelrration. golf tournament and an cr.ening of entertainment arranged by the master oI such occasions, Lee Kramer.

Itoss W. Blanchard was the suest o{ Itottor as tlre oldest lonlinuous meml,er of the lumber lraternity in the Los Angeles district. He has been associated with HooHoo, International Concatenated Order of l,umbermen, for 50 years. Dee Essley was runner.up with a 45-year record.

The "billing" given this extra special rvent by Snark Wally Lingo, and his vicepresident Phil Keltl-. was Ross Blanchard iiite.

But it also turned out to be Bill Rau Duy. Bill came down from Ventura County' where he represents Sun Lumber (People's Division) and gave the home tcwn boys a lesson in the ancient game of ilolf. He shot a gross 69 to walk off with

the Low Cross. [,ow Net and First Flieht prizes {or his full day c,[ fun and frolic.

In first flight Bud Nelson placed second and the winners of the second flight were Bill Doherty and Harold Cole. Guest winner of the day's event was Ed O'Conner, of the Long Beach Citv Building and Sa{et1- Commission. Golf Chairman Ben Gardiner passed out the prizes to the hackers and duffers. The soortsmen then moved on to the iglh hole rally. concatenation and evening {estivities.

Five kittens were inducted into the fraternal order b1. Snark Wally Lingo and The Hoo-Hoo Nine with Dee Essley officiating as visiting officer for Old Timers Night.

They were plsd Jones, Custom Milling; Stanley Cochran, Wholesale Lumber Sales; Lynn Layton, Simpson Timber; Perley Fisher, Simpson Timber and Ralph Irwin, Chase-Irwin Lumber Co. Preparation and (Continued on Page 86)

GUEST 0F H0l{0R Ross Blanchard (top left on right) is greeted by Club 2's president Wally Lingo -nd ''Mickey," who served as mistress of ceremonies for tre party. Golfing's "fearsome foursome" (top risht, L.R) Ed 0'Connor, Don Johnson, Ernie Matthes ?nd J,m Martindale. Al Shively and Dean iones (center ieit photo). Father and son Ross and Buzz Blanchard (center). Cigar-chomping Frank Quattrocchi and Harold

Cole (center right). Kittens initiated at the meetins were (lower left, L-R) Fred A. Jones, Custom Milling; Stanley D. Cochran, Wholesale Lumber Sales; Lvnn Layton, and Perley W. Fisher, Simpson Timber Co.; Ralph W. lrwin, Chase-lrwin Lumber Co. Smiling trio (lower right, L-R) are Matt Battliner, Lloyd -Miller and Dee Essley, smiling in approval of the tribute to "0ld Timer." Ross Blanchard.

GALENDAiR

MAY

National Lumber Manufacturers Association-May 4-7, Board of Directors and Committees, Hilton Hotel, Portland, Oregon.

Sacramento Hoo-Hoo Club 109-May 8, Annuai Golf Tournament, dinner and entertainment, Sunset Oaks Country 'Club, Sunset City, Cliff Frazer and Ed O'Kelley chairrnen.

Lumber Association of Southern California-May ll-12, Harper Mitchell "Store Layout Clinic," Charter House, Anaheim.

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OLD GROWTH REDWOO

"Complete Inventory-All Sizes & Grodes, Green or Dry-for eYery purpose" home of

Redwood Fencing Sidings Interior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TO ALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR 1 O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE for EXPERIENCE!"

PAGTFIC T MADTSON LU[IBER COMPANY

7ll7 Eosl Firestone Blvd. DOWNEY, C.€lif. SPruce 3-2292 P.O. Bor 243 TOpoz l-6701

"SERVICE is our poromount stock-in-trode"

American Hardboard Association-May 11-13, Annual Meeting, Hotel Benson, Portland, Oregon.

Imported Hardwood Plywood Assn.-May 13, Bay Area Business Luncheon, Leopard Cafe, 140 Front St., San Francisco.

Santa Clara Valley Hoo-Hoo Club 170-May 14, Annual Concat, place to be announced.

National-American Wholesale Lumber Association-May 14-16' Annual Meeting, Broadmoor Hotel, Colorado Splings, CoIo.

Dubs, Ltd.-llay 15, montJlly tournament in conjunction with Oakland Reveille, Castlewood Country Club, Pleasanton.

Los Angeles Hoo-Hoo Club 2-May 15, Monthly Meeting, Lakewood Country Club, Lakewood, Calif. Golf, dinner, nomination of officers for the next Hoo-Hoo year.

Humboldt Hoo-Hoo Club 63-May 15, Humboldt Bay cruise with free cocktails. Loggers'dinner at Samoa Cook House.

Oakland Hoo-Hoo Club 39-May 15, Annual Reveille, Castlewood Country Club, Pleasanton, Golf Tournament, dinnel and show.

San Francisco lloo-Hoo-Ette Club 3 and Peninsula Hoo-Hoo-Ette Club 8-May 21, joint concat, John Enright visiting officer, Villa Chartier, San Mateo.

JUNE

San Joaquin Hoo-Hoo Club 3l-June 12, Annual Sports Day, Visalia Country Club.

American Plywood Association (formerly DFPA)-June 14-17' Annual Meeting, Gearhart, Oregon.

National Assocition of Home Builders-June 14-17, Sales Management Skill Clinic, Los Angeles.

National Fire Protection Association-May 18, 68th annual meeting, Statler lfilton, Dallas, Texas.

Dubs. Ltd.-June 19-20. Annual Ladies Weekend, Pasatiempo Countly Club, Santa Cruz, Roy Sjolund tournament chairman.

Forest Products Research Society-June 2l-25, 18th Annual Meeting, Sheraton-Chicago Hotel, Chicago.

Black Ilart Hoo-Hoo Club 181-June 26-27, Annual Family Weekend, Hoberg's Resott, Lake County, for lesetvations write Club 181, P.O. Box 683, Ukiah.

Pacific Coast Wholesale Hardwood Distributors AssociationJune 28-30, 41st annual convention, Empless Hotel, Victoria' B.C.

Must be the Fresh Air

The Census Bureau has uncovered new evidence of a probable cause-and-effect relationship between fresh air and fecundity.

In checking out what types of workers have the largest families, the agency found during its 1960 census that "lumbermen, such as loggers, raftsm.en and wood choppers, led all other classes with an average of 4,7 persons per family." This was .9 persons above the average size of all workers' families, Census said.

Revom ped Yqrd Unveiled qt Open House

|fto orsertv lheir newly renovated offices, I expanded yard facilities and price onhand inventory to their customers and friends Ford Barclay and Dan Hilton of Pine Ridge Lumber Co. and their stafi staged an Open House on April 4.

Refreshments and buffet were served to 250 people following escorted tours thru the yard and mill.

Pine Ridge Lumber Company is in the new City of Industry, near El Monte, in the greater eastside industrial area in the heart of the San Gabriel Valley, just east of Los Angeles.

Offices have been completely rebuilt, refurbished and expanded to accommodate the expanding office and sales personnel. New wall paneling has been installed in the office suites, along with new furniture,

(Continueil on Page 91)

$r#

Plt{,E RIOGE PRII{CIPALS, Ford Barclay and Dan Hilton ffop left) in front of one of the species of hard and soft woods they sell. Sales manager Tony Battista is at center. Looming in from right is one of their neatly loaded, immaculately maintained Semi's. More

rolling stock is seen lower left. Joe Fleisher and Wally Adkinson (lower center) are two of Pine Ridge's service-minded sales staff. Office efficiency is personified by (left) June Stout, Dan's spouse Barbara Hilton and Lorraine Merson.

MANY FIAPPY I RIuRNs!

as each display makes $21.34 for you

The happiest return of all is the $21.34 you put into your pocket! And that's what this display makes for you-with no work or worry. Just put it where the customer can see it go to work.

This dispenser holds 103 fast-moving bubble-pack cards of assorted fixtureseasily accessible to customers. And once they've tried these new plastic fixtures, there will he mang more happy returns. This self-service display of Peg-Board fixtures made of Delrin comes ready for selling. It is a bright, attractive, one-step shopping center for every fixture your customers could want. Delrin fixtures were developed especially for Masonite PegBoard. They are stable, selfJocking, cleanlooking always, neutral in color; won't scratch panels or articles hung on them. They're strong, lightweight, easy to insert or remove.

Call your Masonite representative today for complete details. Ask him about No. 802 Dispenser-or mail the handy coupon. Masonite

New Look ol Deq'lers Cqlled for by Group

Today's building material dealer is a selective marketing specialist; there is no such thing as a o'typical dealer" serving a tttl'pical market," according to Thomas T. Sneddon of the National Lumber and Building Material Dealers Association (formerly NRLDA).

In urging all segments of the housing industry to take this new look at the building material dealer, Sneddon pointed out that this 'onew look" was going to be the central theme of the NLBMDA's Exposition in Dallas in November of this year. The theme of the Exposition, he added, is ooThe Show That's In Tune With The Times."

Material suppliers cannot expect to capture this multi-faceted retailer with one "umbrella type" program. Creative marketing and a closer knowledge by manufacturers of how buildine material dealers operate is vital.

Fifty-five percent of all housing starts had component parts manufactured away from the site. Today's building material dealers account tor 79 percent of this prefabrication, according to figures released by the NLBMDA.

The six basic types of building material dealers whose operations must be understood to fully tap the market by suppliers

are: construction supply dealer, full service dealer, super-market dealer, cash and carry dealer, dealer-builder, and farm dealer.

'oBusiness sessions and demonstration areas designed to attract and communicate with all these types of dealers will be an important focal point at the NLBMDA Exposition in Dallas next November," Sneddon added.

Mq'rsh Nqmed Soles Chief At Confinentol Moulding

Roger Marsh, a veteran of over 13 years in the lumber industry in the West. has been named sales manager of Continental Moulding Co., Orange, Calif. Continental

CATIFORNIA IUAABER .IIiERCHANT

is a leading producer of factory-primed Ping frames, mouldings and jambs.

A native of McMinnvillq Oregon, Marsh attended the University of Oregon. He began his career in the lumber business in 1951, ,working in Oregon sawmills in the Douglas fir producing region, holding down jobs both in the office and at the production end. He later joined the Pine division of Northern Pacific Lumber Co., a Portland wholesale firm.

In 1963, Marsh was employed by the lumber sales division of Sequoia Forest Industries, Continental Moulfing Com' pany's mother corporation, at the firm's operation in Dinuba, Calif. He was re' cently transferred to Orange to head'up Continental's sales force.

Roger, his wife Janet and their three children live in Orange.

Forestry Student Honored

Robert Coats of Palo Alto, a junior in the University of Cali{ornia School of For' estry, has been named 1964 winner of a $500 scholarship given by the California Federation of Women's Clubs.

Dean Henry J. Vaux of the school said Coats was chosen on recommendation from the faculty for his outstanding academic performance and breadth of professional interests.

Kvolheim Mochinery €ompony prefit Unit

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Arlesin's new "Colloner" #7n Door Sizer Units

Mitrhel Mqchinery Sonder

Home lmprovement via Can Up Sales 257" Firm Claims

Our major survey of nearly 3,000 home modernization dealers in the home impro\-ement market showed; we believe, that home modernization dealers can expand their sales by about a fourth in the next year. In ten years all home repair and modernization business has doubled nationally. But in California. Oregon and Washing-

Credit

ton. the percentages are somewhat different from the national. Of the $960.140,000 home improvement business done in Cali{ornia, Oregon and Washington, in 19613, only $50,407,350 or 5.25% was done on time-payment plan. 'Ihis is not l-recause residents in the three states can pav cash. This is because man,v California. Oregon and Washington home improvement deal-

ers have not learned completely how to use installment selling as a sales tool.

CREDIT SAI.ES

Installment sales of home modernization projects har.c grown. lt is easier to sell a $500 home modernization job on time' payment than tr.r sell a $300 job for cash.

Not all home modernization dealers understand that installment selling is a sales tool. A dealer's sales volume can skyrocket by the proper use of installment selling.

Horv one dealer success{ully used his rvorking capital where it belonged-in the expansion of his business-may be cited here.

RECENT CASE CITED

This erample, a recent case coverirtg a large home modernization dealer, was taken from the files of Allied Concord Financial Corporation.

The dealer wanted to expand, but his cash rvas very tight in 1960.

This is a record of his total sales:

The growth of his net worth, the proof of the pudding, follows:

In the case of the home modernization dealer cited, he was doing a business of slightly over $500,000 a year in 1960. The possibility of increasing sales to $l million was very real, if he could ofier more liberal credit terms. IIis working capital lvas $40,000, and his installment accounts amounted to $72,000. Nornrally, some of his customers paid at the end of the month, but installment accounts lengthened his averag;e collection period to 164 days.

CASH WAS TIGHT

The ratio of current assets to current liabilities r-as close to 4-to-1, which was great, except that most of his current assets were frozen in customer installment contracts. This meant that the dealer could not expect to expand his sales beyond 1960 limits, since $72,000 was tied up in installment accounts, and his own credit was very tight. The additional working capital needed to carry his increased sales was about $60,000. He had no desire for partners, and saw no easy way of raising the working capital necessary for the expansion.

The dealer first turned to his bank. but here he was severely limited by the total (Continueil on Page BB)

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New Ultra-Modern Warehouse for Los Angeles Plvwood Firm

A brand new warehouse has been opened by Western States Plywood Corporation in Santa Fe Springs, California, hard by the Santa Ana Freeway in Greater Los Angeles.

W'estern States Plywood is no fledgling in the industry having been established back in 1955 by l,eonard Crofoot and a group of associ.ates. It later became a part of Davidson-Western Plywood until the latter firm was sold. Western States officers Dick Fantz and Crofoot were also stockholders of Davidson-Western.

The new warehouse is ultra-modern in every detail and has 21,000 sq. ft. of storage space for the fine imported and domestic plywoods, hardwood panels, hardboards and related items they stock for the retail dealers and industrial users. They are on a three-car R.R. spur track and have five loading docks.

The wall surfacing in the private and general offices shine with the very newest Iook in paneling and decor. The finishes

are permanent displays of a few of the products distributed by the company.

Crofoot and Fantz have been in plywood and wood products since the close of World War II. They have been associates since the firm was founded and have realistic views concerning sales, ad(Continued on Page 80)

wESTERN

IEN Crofoot and associate Dick Frantz in front of the new Western States Plywood Corp. warehouse.

SIATES Plywood's capable crew are (l-r) warehouse manager Carlos Toca, salesman Jack Cummings, A. E. "Art" Hagen corp. secretary and C. A. "Chuck" Davis, salesman.

That's what keeps us in business ! It's what we sell ! Three of the reasons Specify: why customers buy from Globe-l) QUALITY,2) SERVICE, and 3) PRICE ! Today's competitive business makes it necessary to consistently offer all 3 to our customers. We do, and more ! Next day shipping from the largest inventories in the west. Top quality hardwood plywood, and hardboard-all at the lowest price possible !

NO CUSTOMER COMPROMISE

. .

You need not reduce your standards of quality to get consistently better service and lower prices. You can maintain the highest standards-our customers know Globe has chosen this way-and we've made many loyal friends as a result. You'll do yourself a favor if you call Mr. Glo-wood . . He's right out of the best available stock !

QUALITY qnd SERVICE qt the right PRICE . Whot more con you osk for? Ask Mr. Glo-Wood ond see, he'll lhrow in ovqilobility ond dependobility!

.

Exclusively for Catifornia . .

Lumber 'Gift Ship' to Alqsko

A single telephone call by an Oregon forest indu'stry man has touched ofr a groundswell of giving by forest industries throughout Oregon and Washington which rapidly piled up inro a shipload of lumber, plywood and other forest products destined to help re. build earthquake-ravaged Alaska.

Convoys of loaded trucls rolled into Portalnd almost daily from mills throughout the Pacific Northwest to be put aboard the "gift ship." The lumber and plywood, consigned to Alaska's Gov. William Egan, was expected to total well in excess of three million feet of material.

It all began March 30 when millowner Jack Brandis called the Portland O re gonian newspaper.

to more and more California dealers and distributors. For year around suppties of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimenslon from F.S.P, Lumber Co,, Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dlmension from Westport Lumber Co,, Westport, Oregon

"What are we doing for those people in Alaska?" he asked. o'They need help. How about me starring it ofi with 50,000 feet of half-inch exterior plywood?"

That did it. Business editor Gerry Pratt's story of the gift ofier touched off a wave o{ offers by other forest industry men. By the beginning of the next week, approximately 45 carloads of mater. ials had piled up on the docks in Portland.

Brandis, who now finds himself chairman of a quickly-formed industry committee, said the lumber, plywood, particleboard and other building materials will be a direct gift to the State of Alaska.

"If they want to sell the goods for a nominal sum and put the cash into the state treasury, okay," he said. "If they want to give. it away wherc it is,nepde{ drat is otcay, too. A[ we want is to $et something up there."

Association Merger Plqns Proceed

Plans are moving ahead for the consolidation of the West Coast Lumbermen's Association and the Western Pine Association into one 'powerful promotional force for western lumber.

Consolidation committees of the two associations have already selected a name for the new big western lumber trade group. It will be called Western Wood Products Association.

The committees have also agreed that W. E. Griffee, secretarymanager of the Western Pine Association, will continue in that capacity with the new association until a permanent executive is chosen,

Now, over 5,000,q)O feet of dimension lumber and studs monthly . manulactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs, You can reach him by calling TRiangle 3-2668 or STate 3-0544.

G. C. Edgett, executive vice president of West Coast Lumbermen's Association, has been named assistant to the president of the WWPA. In addition he will serve as executive vice president of the West Coast Lumbermen's Association and manager of the W'est Coast L'-ber Inspection Bureau until such time as a permanent change is effected.

Present plans call for the actual physical merger of the two big Iumber groups about the first of August, Edgett indicated.

Peovey Lumber Estqblished

Paul V. o'Bud" Allen, long-time member of the lVest Coast lumber industry, has established a new firm, Peavey Lumber Company, at Alder Grove Road in Arcata, California.

The company, which employs 30 workers, with an annual pay. roll of over $250,000, specializes in the manufacture of studs and posts in old growth Redwood, Douglas fir, and white species. Capacity of the mill, formerly known as Pacific Studs Mill, is two million board feet per month per shift. At present the company is operating on a two-shift basis.

Allen has been in the lumber business for l8 years, as a buyer and salesman, having been formerly associated with Tacoma Lumber Sales and Pacific Fir Sales.

Wayne Spurling is office manager and Bob \flyatt is log buyer for the company.

Douglas Fir Studs from Strephotd it llarhcr Lumber Co,, Longview, Waeh.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

PTRS@NALS

Bob Hatch and the whole crew at Ifatch Building Supply in Porfland gave away prizes every five minutes and generally razzle-dazzled, the happy customers at their 35th anniversary celebration.

James C. Ifayes, Boise-Cascade retail div. manager, reveals a ne\v t1pe. selfservice set-up is planned for a Boise shop- ping center.

Al Weitz, president Shasta-National Lumber Co. in Los Angeles, spent several days during April calling on suppliers in the mill area in northern California and southern Oregon.

Ted Scott, manag'er at Van Nuys Builders Emporium in the San Fernando Valley reported a great turnout for the grand opening of their expanded, improved yard.

Bill Upton, president of IBMC in Torrance, Calif., entertained a group of Dodgers aboard his yacht in Florida last month, Fishing safari guests were pitching stars Sandy Koufax, Don Drysdale and Ron Peranoski. Trainer Doc Anderson was on hand to take care of the valuable crowd.

Louise Yates, well-known member of the lumber and plywood industry in Los Angeles expects to be back in circulation this month after an illness and anybody needing a well-educated "Girl Friday,, can call her at WE 3-6036.

LUI,IBER!!!

direcf mill shipments of . , O ENGELMANN SPRUCE . DOUGLAS FIR . REDWOOD

o PINE ondotherspecies

VIA RAII-TRUCK qnd TRA|IER . . For Seryice PIusColl on lls

HORACE WOI.FE . STERLING woLFE Edison Bldg., Suite 825

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From Los Angeles cc,ll775-2693 Beoch Area 547-5171 o432-2555

?rQ-54e-re6p

CAIIFORNIA TUIIBER MERCHANT,

Clyde Lemaster notes a business pickup since extensive remodeling finished at his yard, Hickey-Lemaster Building Supplies in Everett, Wash.

Tlanz Reed has joined the staff of Great Western Lumber, according to Norman Winsor, president of the wholesale distribution concern with headquarters in Downey, California.

Glen Nobman of Channel Lumber C,ompany, recently acquired the lower yard of Henry Hess Co. in ,San Rafael and is operating that yard as a branch of Richmond.

Ilugh Delany has purchased Sierra Builders Supply, P.O, Box 336, Oakhurst, Cblifornia, formerly owned by Bud Roberts. Delany had formerly been active as a builder in the southern California area and came to Oakhurst three years ago where he has been building in the Oakhurst-Bass Lake area.

Jack Millikan, Lane Lumber Company exec and wife Gerry, left Los Angeles for an extended trip througho'ut the east several weeks ago. Jack will attend to business in Washington, D.C., then go on to New York for pleasure and for the shows. En route to California he will make calls in various Eastern and Middle 'Western cities for the importing firm.

Les and George Campbelt (they're no relation, ineidentally) celebrated their Burien, Wash,, yard's second anniversary with a four-day promotion.

Karen Collins, Shirley Frazier, Genevieve Delaney and Nora Bergman, are newly initiated members of Hoo-Hoo-Ette Club 1.

Arnie Ramsey, Ace Lumber Company, Santa Cruz, has just returned home a"fter a six weeks' Orient cruise.

Rod Huston, former rnanag'er of Juno Lumber C'ompany in Twain Harte. is now yard foreman for Bob Butcher's San Lorenzo Lumber Company in Santa Cfuz. Prior to moving to Twain Harte, Rod was with Bailey Lumber interests.

Kathleen Drake, popular secretary at Harry H. White's in Long Beach, is recuperating from injuries received in an auto accident. She's expected back on the job later this summer,

Morgan Hill retailer, Joe Hammond, owner of the Hale Lumber Company, has returned to the store ,after mid-April hospitalization with all systems ,,A okeh.',

Dale Harper, formerly with pacific Wood Products and Hunter Trading Cbmpany, has been appointed manager of Valley Lumber Company in Reno.

Ilollis Jones, salesmanager of Western Door & Sash Company, and Mrs. Jones. soaked up the winter sunshine at palm Springs early last month.

_ Monroe Hirschfeld, head of Bay City Lumber Company, Oakland, enjoyed his winter vacation getting a desert tan at Palm Springs.

Ken Conway, and wife Mona, seen at the Stockyards Restaurant in Phoenix. Ken was combining Arcata Redwood business with pleasure,

Floyd Parker and his wife have completed moving to their new location in Redmond, Ore. The new yard is across the highway from the Deschutes Farmers Co-op.

Retailer Jim Nelson, Buena Park Lumber Company dxecutive, and wife, Mary, spent 17 days last month touring the South Pacific. Only five days were spent in HonoIulu, with the balance of the time on the short trip lounging in the sun in Tahiti.

Prominent Bay Area plywoodman Ken Shipp, and Mrs. Shipp, ipent the month of April vacationing in Europe.

GIen Butler, salesmanag'er of Hedlund Lumber Sales, Sacramento, appointed Gary Levi to Hedlund's San Joaquin Valley territory last month. Levi, who will headquar- ter in Modesto for the time being, formerly covered the valley territory for International Paper Company. In addition to Levi, Butler also named Les Nadeau to Hedlund's Sacramento office.

Bruce D. Kerkow has been named assistant manag'er of Ocean Dock Building Sup- plies in Coos Bay, Ore., manager Reese Waite reveals.

Roy C. Brown, owner of McKinnon Lumber Company, Hollister, has returned to his desk after undergoing surg'ery during early April.

Al llipsham, former field man for M. S. Cowen Co. in San Francisco, has returned to his first-love, shipping, with Bakke Steamship Corporation in San Francisco.

CLM received a caxd from Italy from Carl Gavotto, San Diego lumberman, and wife Mary. T?rey intend to tour adjacent countries to Italy before returning.

Sam Wingate, former sales manager of Van Vleet Wood Products, joined the sales force of Blemco Lumber SaJes in Ukiah Iast month.

Merv and Doris Kjer returned to their K/D Ced'ar plant in Hayward the end of March a.fter spending two weeks in the P,acific Northwest visiting their cedar suppliers in Canada and Portland.

Cal Setzer, president of Setzer Forest Products, and Mead Kibbey, prexy of Black Diamond Lumber Co., both of Sacramento, attended the Young Presidents Otganization in Hawaii during nrid-March.

J. O. Handley, Carmel Builders Supply, and Mrs. Handley, spent two weeks last month vacationing at Palm Springs. And while we're on the subject, Joe, may we apologize for the typo in our April "Personals" relating you to the Handlery Hotel chain.

Hobbs Wall prexy Mike Coonan, and his bride Buff spent the last two weeks of March souse of the border at La Paz pursuing the elusive Marlin. Mike sez now he knows how Hemingway's "Old Man" mu$t have felt about the big one he was after!

Roy Stanton, Sr., president E' J. Stanton, the Los Angeles wholesale and importing co'ncern, has completed a 'round Pacific business trip. He saw suppliers in Japan, Hong Kong and the Philippines mills. Business conditions were very good, he said.

Ray Teakle announced the moving of California Builders Supply to a new warehouse at 120L Blumenfeld Street in Sacramento, on April 13.

Oakland wholesaler Don Coveney, treated the family to a couple of weeks in the East Coast where they took in the World Fair opener.

Art Ryen and Mrs. A. B. Nelson have sold their interests in the Poulsbo Lumber Co., Poulsbo, Wash', to "Ole" and Don Olson, who plan to incorporate the business.

__

Digk Nishikawa, manager of Atkins, Kroll & Company's imported wood products dep,artment, returned to San Francisco during later April after spending two months in the Philippines overseeing construction of a new prefinishing plant.

Hobbs Wall's John Polach spent early April visiting suppliers in Grants Pass, Medford and northern California.

Long-Bell veteran Johnny Meyers has been given the Utah and Idaho territory in addition to his Sacramento Valley territory, according to Long-Bell western zone salesmanager, Harry Lyon.

John W'. Cutter of Orinda, Calif., has purchased the Carter Lumber Co., in OakIand. The company was established 25 years ago and has been operated for the past 16 years by Mrs. F. D. A. Meglen of Piedmont. Cutter was formerly manager of the company, which specializes in industrial lumber,

John Tictjen, until recently a partner in Palo Alto Lumber Company, has joined Bob Raymer as a partner in Raymer Lumber Company, Los Gatos.

Lumber-Loaded Rigs Float fo Catalina While Building Crews Liferally Flv to Finish Job

IRBoRNE BUILDING cnrws commuting are Elrl

daily by seaplane to Catalina Island providing a new wrinkle in the southCalifornia construction picture.

The Smyth Brothers, Inc., Orange Gunty builders and developers, are flying the journeymen to Avalon on Catalina Island, where they are building six four-unit apartment houses in the first actual construction in the multi.million dollar development program by Philip K. Wriglen president, Santa Catalina Island Co.

Lumber for the proj"ct came from Orange Coast Lumber Company in Santa Ana. F,ach of the semi-trailers carried roughly 22,0W board feet per load in what was the largest mass shipment ever made to the island. In all, eleven truck and trailers made the trip.

Cost surveys showed that flying in constluction orews by chartered plane would struction be more economical than maintaining workmen on the island during the construction period. Journeymen among the island's 10600 permanent residents are being employed, but it is necessary to augmeni local

labor with mainland crews to maintain schedules.

The project cost will exceed $500,000. Blueprints conform to the master plan for the famous island's redevelopment by William Pereira, the internationally famed urban planner.

BARGI ARRIYES at Catalina lsland, with f ive trucks and trailers loaded with lumber. The entire load accounted for 250 tons, and was the first of many delivery trips to the island for the apartment house project.

The apartment project is the first major construction in Avalon Town under the new master plan. Development plans have been under study by the Santa Catalina Island Company for 40 years, but lack of water delayed a oogo-aheado' order.

(Continued on Page 62)

Croodmon lumber Exponds Service To Encomposs Four-Counfy Areo

o'W'e are showing a steady, constant growth and have now expanded our service to include Los Angeles, Orange, San Bernardino and Riverside Counties," said Carl Goodman, owner of the Goodman Lumber Sales, Whittier, Calif.

had experience in every phase of the lumber business.

Goodman Lumber Sales currently stocks a complete line of softwoods from the Pacific Northwest and ship all species of softwoods from their Whittier distribution yard.o'Our specialty is White Fir Dimension and we are delivering a great amount of Resawn Pine Commons in this market," owner Goodman said.

Carl is assisted in the administration end of the business by his wife Betty and he handles the operations department with his number one man, Steve Scott.

Notionol-Americqn Convention Will Heor Monogement Expert

pertaining to the motivation, compensation and communication with employees, suppliers and customers.

"Motivation, compensation and communication are interrelated," Altshuler says, "and are vitally important to the lumber wholesaler. In fact, there is more work being done to improve these three areas of business than in any other sector of company development. Competition, customers and suppliers will force the laggards to adopt-new techniques and pohcG or get out of business."

Altshuler will report on the changes that have taken place in new techniques and policies, how they affect lumber wholesalers and how these wholesalers can adopt them for improved o,peration and profit.

"Our fleet offers delivery in areas southeast of Los Angeles six days a week from our LCL yard located at 13555 Tele-

Roa4" he continued.

Carl has been in the lumber business since he graduated from school 25 years ago. He has had a wide education ai the sawmills and remanufacturing levels and

Lumber wholesalers will be shown by a management expert how to improve their own operations and increase profits at the 72nd annual convention of National-American Wholesale Lumber Association, May 14 through 16, at Colorado, according to Donald Andrews, NAWI,A western manager.

Edward A. Altshuler, president of Ascon Managenrent Corp., will conduct the ses. sion on business management aimed directly at the lumber wiolesaler. Covered in the extensive program will be phases of marketing and administration management

Included in Altshuler's presentation will be Iectures, case histories, round table discussions, shop talks and slides.

Altshuler is a.business management consultant whose ilients have ranged from the U,S. Department of Commerce to trade associations, wholesalers and small businessmen.

Boot Storqge Booklet

Are you a boat lan with no place to store your boat? Then write for free booklet on Home Ports to Dept.'PR, West Coast Lumbermen's Association, 14f0 S.W. Morrison Street, Portland 5, Oregon.

Representing:

* McDONAID CEDAR PRODUCTS, [TD.

* IAMFORD CEDAR, [TD.

* TUMAC LUMBER CO., INC.

Whole*ale Only

* IRUCT( & TRA|TER

* RAtt r.c.t.

tllOTllER t0tll is ready to roll from Goodman Lumbe/s distribution yard in Whittier, Calif. Standinc bv the loaded rig is yard foreman Steve Scott.

oll poles cemented to o depth of six feet

never needs pointing, won't rub off on cloihes

Ward and Harrington

insuronce rotes considerobly less, yet full coveroge

Doubles Their Order- Now Has Three San Antonio

Pole Warehouses

oll buildings engineered ond designed by Licensed Civil Engineers

SAN ANTONIO CONSTRUCTION builds top quolity lumber storoge buildings ot 1/3 the cost of convenlionol lumber worehouses. Fosl, efficient crews con erecl lhese strong buildings in os litile os lhree doys. Originol con' struction methods ond mochines, including our hydroulic scoffold trucks, insure you of top quolity ot the lowest cost. Buildings will lost for 30 yeors or longer, ond these pressure-freoted poles ore sofe ogoinsl wind, eorthquoke ond weother hozords. Son Antonio pole worehouses meef oll building code requirements. Hos no long broces to inlerfere with equipment.

maximum protection at minimum cost with

NORTHERN DIVISION Hwy. 99 W. One mile south of Willioms, Coliforniq

P.O. Box 837

Areo Code 916/473-5381

UNderhill 5-1245

SOUTHERN DIVISION

t3231 E. Soulh Street

UNderhill5-1245

SPruce 3-4503

LAwrence l -0489

Son Antonio will occept lumber in lieu of cosh, or will orronge finoncing to suit your budget

Luu*

HPI Votes Nqme Chonge

The Hardwood Plywood Instiiute has decided to change its name to the Hardwood Plywood Nlanufacturers Association to "sharpen the image" of that organization and "add impact" to its activities.

Another highlight of HPI's spring meeting in Las Vt:gas. Nev., was the election o{ Dan W. Tyler of Florence, S.C., as president of the association and Julius J. Stern. Pensacola. l-Ia.. as vice president.

Loren l)orman, NL\{A, told delegates to the meeting of the widespread exposure gir,en to hardwood plywood through the highly successful -l*ational W'ood Promotion Program, to which HPI was a charter subscriber.

Chairman George Lester, of the Association's public relations and educational activities committee, presented a proposed fourcolor. l6-page booklet on hardwood plywood which will be printed in 1964. The booklet will be slanted toward specifiers and potential purchasers of hardwood plywood.

As a result of increasing interest in affiliate membership. the Association has amended its By-Laws in order to establish a non. voting affiliate membership, to insure the mutual growth and prosperity of all segments of the hardwood plywood industry. The affiliate members' common goals with the hardwood plywood manu{acturers will be more easily understood and more readily and elficiently accomplished by both groups' working together through HPMA.

Quolity-Mork for lumber Proposed

The president of the National Lumber Manufacturers Association has proposed that high grade lumber be stamped with "a quality mark which will tell the customer he is protected-that he is buying a product that meets industry and construction strudards anywhere in the nation, regardless of species."

Mark Townsend said development and use of the quality mark -one that would tell consumers, "we will guarantee this product's per{ormance"-would go far toward helping his industrv recap. ture sales lost to competing products and gain a firm foothold in new markets now opening up.

"The form this plan will take depends upon careful examination by leaders in all of the regional associations. Final implemental,ion must be based on their ioint recommendations to the Naticrral Wood Promorion Commiitee." he said.

DISCUSSING NAME CHAi{GE at Hardwood Plywood Institute's Las Vegas convention are (l-r) Jackson Beaman, Grants Pass,0re., new president Dan Tyler and immediate past president John Prince, Eugene, 0re.

Surfside Six! Reolly?

qURFSIDE SIX? No, but how about u 'oNineteen Jack London Square"?

That's the picturesque address of the newly formed Jack l,ondon Trading Co. in Oakland. And like Ivory soap, it floats! On a houseboat smack dab in the middle of the Alameda Estuary in fact.

That's Commodore Charlie Schmitt in the pictures who was recently named skipper of the import-export firm. A familiar figure in the plywood and import trade in. the Bay Area, Charlie is a past president of the Imported Hardwood Plywood Association and a past president o{ San Francisco Hoo-Hoo Club 9. In addition to his l0 years of experience in the import.

export business, Charlie brings a long career in the plywood and lumber business to the new organization.

That's Ruth Yokoyama taking dictation from the Commodore. At first Ruth had her moments when a big freighter went by, but she's got her sea legs now and frnds the gentle rocking right comfortable.

Hodley Joins Medford Firm

Vic Hadley has joined Western Lumber, Inc. in Medford, Oregon, as a buyer and seller for the company.

Previously Vic worked for Timber Products Co. in Medford. He was in production and worked four years as assistant sales m€rnager.

CATIFORNIA tUilBER IIEICIIANT

Western Lumber Co., founded 14 years ago, is a carload wholesaler of most grades and sizes of West Coast lumber. The firm also ships plywood.

Stondqrd Poffern Chonges

Western Pine Association recently issued Supplement No. 3 to their Standard Grading rules, effective April 15, 1964. It reduced S4S widths for 6 inches and wider Commons and Selects by r/s inch. Also, the last paragraph on page 2 of the supplement under Standard Manufactured Sizes states that the overall widths of 6 inches and wider standard patterns shown in the grading rules are reduced l/16 inch from those shown in the book.

Recent studies show that the l/16 inch reduction is sufficient for stock 6 inches in width, but not adequate for rnaterial 8 inches and wider. Tb correct the oversight, the following paragraph supersedes the last paragraph of Supplement No. 3 as described above:

ooThe overall widths of Ix6" standard patterns shown in the Grading Rules are reduced L/I6" ftom those shown in the book. The overall widths of lx8" and wlder standard patteins arr reduced lg!' Lrom those shown in the book. The widths of Shiplap are not changed. Patterns will be re-drafted for the next edition of the rules."

BY BUILDERS

BY "WEEK.END CONTRACTORS'' BY ARCHITECTS

I I

The Quality Door-and-Frame Packaged Unit

READY I|U]IO I|00R$'

Millions of READY HUNG DOORS have been installed by the Nation's leading builders.

THEY NOW WANT THE PACKAGE, NOT THE PIECES, THERE ARE SEVEN PROFITS IN EACH SALE, Aggressive advertising, honest selling and faithfulness to quality have created wide acceptance for READY HUNG DOORS^ Home builders, remodelers and "do it yourselfers" need this complete packaged door unit with the patented {eatures they want most.

rem odeling

Pending REAOY HUNG DOOR MFG. CO, P. O. Box 707 BURBANK, CALIF.

SO EASY TO INSTALL.,, LESS THAN 15 MINUTES!

Here's the first of three easy steps: Lift the door and grooved half up into the opening. Plumb and nail to wall.

From the opposite side of the opening, slide tongued half of the frame into the grooved half. Nail trim to wall.

(Complete diagrammed instructions come with every packaged READY HUNG DOOR unit.) Squeeze both halves together and nail through stop and jambs into trimmers. Check swing and final clearance of door. That's it-in less than l5 minutes!

tor all types of new construction for "do-it-yourself"

Lumber Twists in Freqk Weother

From Cucamorr€{a to Santa Ana. up and down the San Fernando Valley and even o\:er in San Gabriel Vallev. the rveather has Deen crazy as a pct coon.

When the winds should be r:oming frorn the north and northwest, they have been coming from the cast and northeast, and with the winds has come some of the lowest sLrstained humiditv in southern California's history. Humidity betrveen 6 and I per. cent has been common. from the mitldle of December well into ,cpring.

One of the innocent victims of this freak California weather has been the construction and home building industrl.. Lumber which is normally altot l9d/o moisture content when framed into houses, suddenly dropped to very low moisture figures. The result is that 2x:trs. rvhich are straight and perfect under normal conditions, in some cases have twisted and crooked Lrntil they had to be taken out of u'alls rvhere they had been installed.

Nature has been responsible for this damage to the lumber. according to C. F. Ramstrom, Los Angeles area manager of the West Coast Luml-,er lnspection Bureau. lvhose headquarters are at Portland, Oregon.

Ramstrom points out that nobodv is to hlame but the weather and there is no sati,qfa(:tory answ()r' as to who should stand thc material loss.

Actually. it would take a Solomon to determine the responsi. l-rility for loss of material undcr such conditions. As Ramstronr points out, identical lumber which was not exposed to this brutalh. lorv humiditl- was equal to that used at other times of the year.

'I'his unmeasurable moisture in the air, ar.cording to Ramstrom. taused lramins lumber being used in apartment and home construction to dry to lrom i|/o to 7lb moist:ure content, which is approximately 5/o to B/o lower than the normal seasoned condition. Contractors were unhappy over the dry-dry condition of the lumlrer. as can be erpected, and they tend to complain about poor quality and blame the retailer and lumber producer.

The plain lact is. said ltamstrtim, no lumber subjected to such extremely dry conditions. sometimes as lolv as I/o, would have perlormed any better and probalrly not as well as the west coast hemlock and Douglas fir which has been the most popular framing lumlrer uscd in the Los Angeles arr:a for half a century and more.

Thc stafT of the Wcst Coast Lumher Inspection Bureau and the \I/est L-oast Lumbermen's Association has cher:ked out everv complaint and made personal survey-s on most c,f them from San I)iego to Santa Barbara. Quality and gracle of lumber were fountl in most instances to be on grade and equal to lumlter used for such purposes undcr normal lveather contlitions.

It looks like the iall guy this time has to be the weather man.

Aericrl Seeding of Redwood

Arcata Redwood Company has startecl the first helicopter seed. ing of coast redwood for second grorvth forests. Bob Griffith. helicopter pilot for l)erpetual l'ores"ts. Inc. says this is the firsi time redwood seed has been applied by aerial application. Perpetual Forests, since the start of aerial seeding in California have been the primary application agency.

This is the fifth season of seeding application at Arcata Red. wood Company's tree farm. More than 1,570 acres of clean logged land has been seeded. Follorving a policy of seeding to replace growth on the land during the same year trees are harvested, 322 acres have been seeded. In addition to the redwood seed used, application was made with Douglas Fir and Sitka Spruce. All three are represented in the timber stand harvested and show near equal potential as a second crop for this tree farm.

"We supply trusses and wall components for many types of homes, direct to builders. This increases our service to them and brings profit to them as well as to us. We fabricate the trusses and wall components with West Coast Hemlock, using the standard sizes and grades. Stress grades go into all trusses and wall components. We believe component supply is a definite part of the retail lumber business."

Many retail lumber dealers are adding components to their regular stocks of Western Lumber for additional sales and service to their builder customers and for better profits. With this new building opportunity, made easy with the standard sizes and grades of Western lumber, you have the sales flexibility to ofier your customers a complete job.

"We are building a component business with dependable WESTERN LUMBER;'

says RICHARD REINER, Tualatin Valley Builder's Supply, Inc. Lake Oswego, Oregon

Sales Pick Up Seen Continuing Thru Year

A seasonal pickup in sales coming earlier and stronger than usual encourages the Iumber industry to look forward to a ooverv good year," says -Investornews, financiai publication of Francis I. duPont & Co., one of the nation's leading investment firms.

In its comprehensive analysis of the industry, Investornews points out that while the spring pickup in industry sales usually does not begin until March or April, this year saw lumber and plywood mills set new records for production and orders in early February.

This fast start has buoyed the prospects

of the industry, along with the expected surge in construction of residential build. ings as postwar babies reach marriage age. Such units reguire more lumber and plywood than high-rise apartments.

However, rather than wait for new markets to open, the analysis notes, lumber and plywood manufacturers are taking the initiative in new product development and market promotion. They recognize that lumber and plywood are more complementary than competitive and most large Western lumber producers also make plywood.

n! ns stipplies dimension lumber from ROGGE LUMBER CO,,

Last year's lumber output was close to

the level of postwar years, with most of it being produced in the West where the ma. jor lumber companies are located. Indus. try leaders are Weyerhaeuser and GeorgiaPacific Corp. Of the industry's 33,000 en. tities, none is dominant. Weyerhaeuser, the largest, manufactures only about 5/o of all softwood lumber.

From 1947 to 1962, the softwood plywood industry experienced the fastest rate of growth of any major U. S. industry, with production increases averaging l4/o annually. Georgia-Pacific Corp. is the largest producer, followed by U. S. Plywood Cotp.

Biggest emphasis since 1958 has been on sheathing plywood, used mainly as underlayment for floors, roofs and siding. Other important forest products in the panel group are hardwood, whose output has been rising about I0/o annually; p;rticleboard and insulation board.

The most important development in the forest industry in the postwar years, says Investornews, has been the integration bf produetlon, with the best top being used in- high-grade veneer for sanded plywood, while others go into lower grades of lum. ber or sheathing, or end up-as chips for a pulp mill or particle.board plant.

Most integrated producers in the West have been sending more of their logs into plywood and more leftovers into puli. This has shrunk the raw material uu"ilubl" fo. lumtrer and has sent plywood soaring. It also has made more important the Jperations of lumber and plywood mills.

I Dependable year-around supply of "dry-storage" dimen'sion lumber.

I FAST five-day delivery by barge from Oregon to Southern Califotnia.

I Specified lengths readily available, end-sealed with waxbase paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,OOO teet of dimension lumber a month. For the full story on its availability to you, contact:

-Three years of low prices have prompt- ed a modernization of productio., piocedures, with emphasis on cost-cuttine innovations and high-speed equipment. iresh marketing aproaches, new product develop. ment, and ellorts to increase the recoverv ratio of tree harvests have likewise been prominent facets of the industry'i improved operations.

Stevens Yords to Operole Seporotely in the Fufure

The A. F. Stevens yards that are affiliated with the Pacific iumber Co. will be run as separate units according to Dale L. Zobel, manager of the Healdsburg unit.

The yards are A. F. Stevens Lumber Co.. Cloverdale, Calif.; A. F. Stevens Lumber Co, Lakeport; Pacific Retail Lumber. Eureka and Scotia and A. F. Stevens in Healdsburg.

The personnel and the policy of the yards remains the same Zobel said. Gunnar Johnson, will remain as the general manager of the five yards. His office is in Eureka.

owners of the coast's only completely covered storage

and loading area

HUNTER WOODWORKS WITI PAY CASH!!

For the following lumber cut to size in Sfqndqrd, Utilify qnd Economy Grodes. Stqndord Grqdes must be Douglos Fir; Utility ond Economy Grodes mcly be Douglos Fir or Hemlock. Musl hqve two million feet per month on steody yeqr-round bqsis. You mqy q uote on oll or qny porf.

I" Lumber moy be S-l-S2E or 5-4-5. 2" Lumber must be S-4-S.

6x36"

6x48"

6x54"

6x60"

6 x72"

48"

Mqy be shipped Truck qnd Troiler; Cqrlood; or by Woter. Lumber musf be fo Grsde, Size, and bundled for Fork fruck unloqding.

CATIFORNIA LUMBER MERCHANT

Austrolion Lumber Executive Tours Retoil Lumber Deolers

H. P. ''Sno'n" ])ar-is. rnanaging rlircr.tor ,rf Halrlr'. Timl,t'r '\ J'irrelr l'l r. I.t,1..,,I \\-auga \l'agga. Australia. rvas a lt'r't,rrl r isitor to Los Angeles.

##ffi

Ht' plarrs risits to mills. distributors arr<l rt'tail lurnlrer dealers in S ashington. ( )rcgorr. (.trlifornia and British (lolumbia l,t'folt ht'arling for \er,r York anrl the \\'or'lrl"s l"air.

l)Lrlirrs his sttrr irr sorrlhern (jalifornia he u as <.orrtlut tt'tl on rl tollr of several t-arcls l,r \\ rrr rr,. (,irr,lrr.r. rnirnag(.r oI tht. Lrrmlit,r Associatiol of Southcrn (lalifornia and a (,olilorniu [,untlter XIerchant sttrffer.

On the <Ia1. '"Snorv" rvas t.ondu<.ted on his tour. tht' temp('rature in the San Galrriel Valler- rt.ar.hcd 9[J rvith no sno\\ in sight.

Will Gonyeo Purchoses Cloverdole Plywood Co.

Cloverdale Plr-rvood Co.. at (.lor t'r.rlalt'. Cali{., has ben sold to \\'ill Oonlea. pn'sidcnt of E. L. Bruce Co.

The Cloverdale operation lrrings to appro.ximatelv 70 million sq. ft. the pro<lrrct1tm. r'ontrolled br- Conlea and his associ-

U. 5. Plywood Offers New Micorlo Brochure

Thc propt'rtit's of \lit'arla. tlrc or.iginal lrigh-pressul't' lanrirrarltrl grlastir'. are rletailt'rl irr l frrll-r'o|,r' 2l-plgt, lrr.ot.hrrre ulT,'r',',1 l,r I rril,.,l 5ltrl,.r lilrrro,rrl (.r,r.porati on.

-\Iicarttr is rnanufat:tun'rl lrt. \{'t.stinsh.rrse an,I rli.lrihrrllrl .1,1 ['. S. Plr r.roocl through its l5[] sales otrtlt:ts.

The ne*, \lit'arta booklet givr:s gt'rreral information on colors, grains, palterns and phvsical t'haracteristics of the material and introduces Oil ltub. Oil ltub is a spt_'cial tinish ft,r -VIicarta wood grains nhi, lr. rrhen lrrlrl,ed rrith oil, reveals arr rrrrrrsuallv high ,larill of grain design. Teehnical ,i,,1 application data describes Nlicarta's range oI tlesign expression for surfacing.

V'rite: tl. S. Pl.r.wood. Dept. RPD, Unitctl States PlvrvooA nuitAi"g. 777 JrA Ave.. Nerv l'ork. N.Y. l00l7.

"D0WN UNDER" LUMBERMAN "Snow" Davis fleft) picks up a few tips on retailing-southern California style-fron Andy Beckstrom, owner of Arcadia Lum. ber Co., Arcadia, Calif. Davis will spend three months in the U.S. studying production and distributron.

Ont' reason for the purchast: was to get thc patt'ntt'cl pro(,ess r.alled "ply uu*i", uhich gives a sa\\'n effe<'t to exterior plyu,oorl.

Gonlea has alretrdy assumerl direction of his nerr' plant.

Beveled Cedor Siding

ASS()CIATE MEMBER 703 Morket Street Son Froncisco 3 Phone: YUkon 2-4376 Teletype: SF 57

His firm is one of the largest producers of u'ootl products in Australia and he expects to spr:nd three months in the U.S. an<l westcrn (lanada -studving production an<l distrilrution mt'thods.

Are you receiving your share of the upcoming $13 BILLION Home Improvement Mark et?

In 1962, $11,300,000,000 was spent for horne mod.ernization . . . ap.proximately 75% of tltc total new home uolume that year. Sources indicate that a $69 billion bachlog of modern' ization efists in the United States, with an additional $16 billion deuelaping each year.

HO\^' CAN YOU PENETRATE THIS MARKET?

The National Home Iinprovement Council exists to aid in the full.development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associalions, it encourages home owners to spend within their means for home improvements as an investment in better living.

HO\^' DOES THE N. H.I. C. \^'ORK?

As your spohesman. the N. H. I. C. meets with FHA, congressional committees and industry leaders to ru"o--"rrd home-improvement stimulating programs. Asyour educator,iL holds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, repoit. industry trends with a newsletter, and has distributed 101000 training courses to remodelers by mail. As your public relntions coltnsel, it wilt reach national magazines and countless newspaperc with news material and featrrre stories on the advantages of remodeling plus distribute booklets by individual industries directed at increasing the total hor.ne-improvement market.

r^'HAT ('AN BE DONE IN YOUR TRADII{G AREAS?

Your local chapter of the N. H.I. C. can institute a program which will stimulate remodeling throughout thearea.Open-houses...seminars.;.r€wspaperreleases...ahome-improvementweek...theseandmany other promotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO F(,R YOU DIREGTLY?

It gives you an opportunity to work with other leading firms on an industry level . . . and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developmentsparticipate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HOW CAN YOU LEARN MORE ABOUT THE N. H. I. C.?

FilI out the coupon below for further information about the N. H. I. C. . . and your free copy of the booklet "The National Home Improvement Council and What it Means to You!"

! Norionol Home lmprovernent Council 87 Modison Avenue, New York 16, N. Y.

Gentlemen: Please send me additional information on how I can capture my share of the upcoming $13 billion home improvement market.

Name,.-...-.-...

Address-....-...

City..............:.................:.,..... ..Zone........State.-...------------.-..--..

Cqldoor Nomed Distributor For Jessup louvered Doors

The California Door Co.. Los Angeles has lreen named a distributor for Jessulr Doors in a -seven-countv area in southerrr Calilornia, it was announccd recerrtly lrrTed Olsen, general manager of Northway Forest Products Co.. Los Angeles.

Northway Forest Products is factory rep. resentative for Jessup Doors throughout the midwestern and far western states. The

company maintains a complete inventorl. of the doors for distributors and wholesalers at their warehouse at 595I East Telegraph lload. Los Angeles.

Tht-' appointrnent was confirmed following the return of Art Parkins. manager of Calt'loor, Irom the Jessup plant in \{ichigan where he visited for several days. The Jessup operation is the world's largest louvered door plant.

Alder Thurmqn Nomed President Of Accident Prevenlion Group

Alder Thurman of the Union Lumber Company was elected president of the California Lumbermen's Accident Prevention Association at their annual meetine N{arch 20. Other officers elected were: Silas Pipkin, vice-president and Dwight C. Steele, secretary.

Elected to the Board of Directors were: Alden Ball, The Pacific Lumber Company; Eric Bauer, Long Bell; Joe Medley, Hughes l3rothers; D. R. Mitchell, GeorgiaPacific; l-oster Nlorrison. Diamond National; Ed Norby. Norby Lumber Company. and Harold Robin-.on. Willits Redwood Products Company.

Roy Bell, manager of safety and personnel services for Hughts Aircraft Company and head of the industry liaison committee

to work with the Governor's Blue Ilibbon Committee, gave a brief review of I orkmen's Compensation legislation and proposed changes. The function of the Blue Ribbon Committee is to make a study of the Workmen's Comperrsation program in the state and make recommendations to the legislature in 1965.

Carl Jenkins of the Division of Labor Statistics and Research, said that lumber and industry have been on a plateau since 1961 even though the California Lumbermen's Accident Prevention Association has been consistent in reducing accidents over tlre years.

Geo. A. Sherman, Chief of the Division of Industrial Safety, spoke on how minimum safety standards appear to be changing to higher standards for safety. This is due, he said, to the technical changes in industry and for that reason he urged the association to continue its interests and to evaluate its own minimum standards of safety to make certain that the ultimate effects will continue to drive the accident trend downward.

The meeting was climaxed by the annual banquet attended by approximately 100 members, guests and wives. It was the 'X7th annual meeting of the association, which has an outstanding record of promoting safety and reducing industrial injuries and deaths in the wood products industrv.

"SHAKE, PARTNER," says Ted 0lsen (right) of Northway Forest Products as he welcomes Art Parkins, manager of California Door Co., Los Angeles, as a distributor for Jessuo Doors in Southern California.

FIRST CALL HOBBS WALL

for wholesqle

Moss, Dunbor, Phelps qnd Sneqd Form North Volley Lumber Scrles

North Valley Lumber Sales, Ltd., has been formed by four well. known northern California lumbermen. Principals in the new wholesale company are Roy Dunbar, Charlie Moss, Paul Phelps and. Marion Snead. Headquarters for the firm will be at 1800 Shasta Street in Redding Dunbar and Moes in charge at that point. Phelps will run the firm's Sacramento office and Snead will be in charge of San Joaquin Valley sales with headquarters in Fresno,

In addition to conducting a general wholesale business, North Valley Lumber Sales, Inc., is also the exclusive representative for Moss Lumber Company at Burnt Rancb, Trinity County, a long established mill operated by Hollis Moss.

Weyerhoeuser Buys Ponel Plant

The Oakland plant of the Welsh Panel Company of Longview, Washington has been purchased Weyerhaeuser Company, it has been revealed by Norton Clapp, Weyerhaeuser president.

The purchase price was estimated in excess of $750,000 for the East Bay plant that prefinishes hardwood plywood on a custom basis.

The acquisition is part of a three year Weyerhaeuser capital spending program that has budgeted $225 million for investment and erpa.nsion.

Buying the new plant illustrates the trend oI the company from being essentially a producer of wood products to one more concerned in business with end uses, such as paper and pulp. The plant, formerly known as Albrite Plywood Company, is located at 85th Avenue and G Street in Oakland.

Stewort White Retires

Stewart W. White, vice president of Georgia-Pacific's building materials distribution operations has retired from Georgia-Pacific to become an independent consultant. He will specialize on the marketing and distribution aspects of the building materials industry.

Mr. White is widely known in the forest products industry and has been closely associated with Douglas fir plywood and build' ing products distribution for over 30 years. He joined G-P in 1948 and was responsible for development of their distribution network to its present level of 82 building materials distribution units throughout the United States. Prior to his service with Georgia-Pacific, Mr. White previously had been with Pacific Mutual Door Company.

For years was a director of the National Plywood Distributors' Association and is presently a director of the National Building Materials Distributors' Association. He has also been closely asso' ciated with the Douglas Fir Plywood Association.

Consulting Service Formed

A consulting service business {or the Western hardwood industry has been opened by Delbert Palnter, in Reedsport, Ore.

Primarily the firm will deal in hardwoods, but will also con' sult on problems in all domestic and imported species. A special feature of the business will be a training course in quality con' trol procedures for hardwood production workers.

Pakner, with 30 years experience in sawl4ill design, production and management, holds a National Hardwood Lumber Association grading certifrcate and is also a member of a number of industry associations.

How Western Forest's new Spec ial Producfs Division can work for yoft. ..

An alertness to the growth potential and capabilities of Western Forest Products, Co., led us to embark on a far-reaching diversification program, other than supplying lumber to our customers.

To support the new growth and activities of the great lumber products industry, we have invested substantially in automation. Special high speed milling, gluing and finishing equipment to produce special products such as: glued clear Pine and Douglas Fir shelving; assorted furniture parts; door cores; door stiles and many others.

For further information on how our specialized service and products can be oriented to meet your specific demands, please contact our representative today.

.1 rtot+, iron IYEST'EIIN l'O/itrJs? PROI)LICTS: Succcss is u rellectiorrt ooperetton belu,ean supplier and tustortter ts ttrt irrtoge tt,a ltot'e nroirttained c<trtsistt,rttly in our sr( ( essfu1 rtirtt, t'eur (otttpenl historv.

TrVentlr'Flve Tears Ago

As Reported in the Mty, L939 Issue of the Cali{ornia Lumber Merchanr, Est. 1922

George Reitzer, Clifton Lumber & Im: Homer Maris, of Maris Plywood Corp., Ralph M. Rounds, Wichita, I(,ansas, prcsi,provement Co., Glifton, was elected presi- San Francisco, celebrated the opening of dent of the Rockport Redwood Co., Rock. dent of the Arizona Retail Lumber & Build- the trout season !y spending a week at the port, Calif., was a recent visitor at the ers Supply Association at the gtoup's an- favorite fishing spot, Lake Almanor. company's Los Angples and San Francisco nual meeting in Phoenix on May 6. offices.

James. Tlirnom, Wisnom Lumber Co., San Mateo, sailed April 27, on the motorship "Canadat' for a trip around the world, IVhen in.Ireland he will visit his old home in Belfast.

Legter Kuc\ manager of the Halstead Lumber Co., Williams, Arizonz, has announced the completion of a remodelling prog"am which has completely streamlined the interior of the office building. In addition to a new office, a section has been added to serve as a storeroom for glass, screens and other buildfurg materials.

Henry Hansen, Union Supply Co., Monterey, was selected president of the Coast Counties Lumbermen's Club at the last meeting. i

V. J. Ilerrman was recently elected presi- aM €f $e +gdu felnbca ge,; Berinby; succeeding the late Wsvcrly Ttlilen. E. M. Tilden is vice president and O. IV. Weibel is secretary-treasurer.

P. J. Peterseq Downey Lumber Co.; Downey, Calif,, has opened a new yard in Lynwood, to be called the Lynwood Lumber Co.

John W. Fieher, Fisher-Swartz Lumber Co., Santa Monica, Calif., was elected president of the California Retail Lumbermen's Association at the anaual membership meeting held at the Hotel Padre, Bakersfield, March 18. He succeeds J. O. Handley, M. J. Murphy, Inc., Garmel. A. E. Fickling, Fickling Lumber Co., Long Beach, was elected treaaurer and viee presidents E. C. Parker, Patten-Blinn Lumber Co., Los Angeles, and J.O. Handley were held over for another yean

Gordon Cudworth, formerly wit} the Barr Irrimber Co., Santa Ana, has purchased the Ganahl Lumber Co. at Santa Barbara.

Ray Shannon, Union Lumber Co., Los Angeles, has returned from Arizona where he spent a few days vrith R B Eowell, their Arizona representative, calling on the ,P-hocnir !4 Tqg€aB deder*

Robert Norman Cords, a bouncing 7 lbs. 8'k oz. baby boy, was born to Mr. and Mrs. D. Noiman (lirds, on April 30, at Merritt Hospital, Oakland. The happy father, who is with Wendling-Nathan Co., San Fransisco, says the boy looks as if he might make a good lumberman.

O'Malley Lumber Co. recently scoled a 9-2 victory over the Arizona Sash, Door & Glass Co., in the Phoenix Night Softball League.

Iililtiam II. Pruitt became manager of the J. D. Halstead Lumber Company yard at Flagstafr, Ariz., on May 1, succeeding H. B. Turrentine.

Iro E. Brinb manager of yards and stores for the Diamond Match Co., Chico, has been enjoying a month's vacation in the Hawaiian Islands.

A. L. Wenholz, George Boggs and A. F. Stanger have opened the Wenholz Lumber Co. at Michigan Ave. and Compton Blvd., in Hynes. They will carry a complete line of lumber and building materials. Ittt'.-Hdra' ffiacllrr "rrcs *nsosf'€.d the opening of a new reteil yard of Sawmill Sales Co. The yard is located at 601-619 W. Garvey BIvd., Baldwin Park.

Glenn O. Foglemon, manager, the California Door Co., Los "A.ngeles, is spending a few days at the company's sawmill in Diamond Springs, Eldorado County.

WHOTESAIE HARDWOOD SINCE I93I

A, DOORS

BY.PASS WARDROBE MIRROR DOORS

GALCDRE I

Full length mirrors for "HER!" Adds feeling of spaciousness to room 0verhead suspension

i,Ti';i%lgi'0,?#'ol'i3',Jr"i ;,,i#ry,',""t,I';1,flff'tJ:.;i:H ilff.3'il,fl[,1,'1'r1'x,l.n*',o,l,l?,*li sirent nvron rirs' o Ampre uu"''u' nx:tn:1.#ii;i'':".H1,i3 'i?"J.?l:'ffir:it# iil:?-.lJ,i'l?'t'i.:'fT'lil

construction Choice of colors. Anodized clear, gold or black No unsightly pulls . Panels may be glazed with 3/16" CrysIal or la" olate mirror.

Monufocturers of Quolitv SLIDING DOORSWARDROBE WALLSWARDROBE HARDWARE l80 W. Alo'medo, Burbonk, Cqlif.

Jimerson Stresses Promotion

The need to emphasize and promote wood products rlas cn1phasized at the \Iarch meeting oI the Shasta Hoo-Hoos in lletldins" Calif.. br' \\:arren Jimerson. nanag('r o{ the \I''estcrn \\'ot,tl Moulding Prodrrct'rs.

Jimerson toltl the memlrers of the lreginning of tht' \\-estt'r'rr \I'ood X'Ioulding Producers la,st August and erplained tht' prrrposes and organization o[ the moulding trade assot'iation.

He warned that competition for rvood products in the building materials markets is coming from other substitute materials rather than {rom otht'r species or wood lirodur:ts mantrfacturers. Stressing the need for cooperation amonF manufacturcrs. Jimersorr said that the industry must unite in an t'ffort to promote and sell lood itself for its own unioue merits.

The Western Vood Nloulding Producer,. is an associatiorr of some i-i5 n,ood mouldins manufa<'turer,q lor:ated throughout the western United State-.. These mt'mbers produce more than trrt-rthirds of all the morrldines made in the nation and account for' alrout 4800 railroad <'ars of finishcd mouldirrgs a vcar'.

Boise Cqscode Buys Mills

Crown Zellerbac'h is selling its St. Hclt'ns pulp and paper nrill in Ort'gon to Boise Cascade (lorporation. under a divestiture lrrtrposal appror-ed hy the Federal Trade (--ommission in \\'ashington. D.C.

The initial tran,sfer will include all thc former St. Helens ploperty ex('ept the timberland.". The purt'hase price is $26 million plus inventories. The timberlands and other equiprnt'nt rrill l,t: sold after fir'e years. bringing the total purchase prite to appr,,rimtrtely $42 million.

'l'ht St. Helens properties include tr,r,o lrleachetl specialty ptrpt r machines. a large tissue mar:hine, pal)er converting facilities. pulping operations and 17,000 acres of timber in Oregon and \I-ashington. Cron'n Zcllerlrach has ownt'd and managed the mill since l95li when it acquirt'd the formcr St. Helens Pulp and Paper Company.

Wqlnut Veneer Conservqtion Plon

Industry-wide action to comp.ly uith stipulations o[ the U.S. l)epartmcnt of Commerce's recent consen-ation program to protect America's walnut \'('neer log supply was taken in \Iarch in Indianapolis" Ind.

Twenty-four companie,". represcnting morc than 95 percent of the walnut veneer producing industry, voted unanimously to convert their production to 1/13(r-inch thickncss, in accordance tith the government re('ommendations.

The u."e of thinner veneers u'ill help to su-stain thc supply of tht: wood. In becoming one of the world's fa'r.orites. rvalnut exports have soared several hundred percent. llefore Commen'e stepped in. erports threatened to exhaust the supply of American rralnut venecr logs in the verl'near future.

The new Commerce Department quota program lor black rvalrrut logs sets the ovcrall consumption of logs at l(t percent less thar, tht' average oi thc 196l-(r2 base periods.

Ted Deocy Compony Formed

Ted Deacy has resigned as executire'r'ice-president antl general manager of Cali{ornia Pacific Sales Corporation to lorm the Ted Deacv Lumber Companl'. Lcavinpl Cal-Pac with f)eacy are: Ilob Goetz. sales, and llo,v Rice. lard {oreman.

Deacy brings li3 yt'ars of lumher erperiencc to his norv plant. During tho-se years he has been associated with nearlv everr- phase of the lrusiness.

Ted Deaq. Company is located at 7ll9 Ea,st J"1"*roph Road in Los Angeles.

wEArflERnailrn wnrER

vEilflun0il n saililER

Ptol.ctr .t.fn.t DU3T.., i^lt{ COLD

r..p. ool tlles LOSQUlTOEt.. IN3CGT tEglt

, Hollywood Jr. Twins Are All-Purposo Doore

Say goodbye forever to old fashioned screen, sash and storm doors...for here are trvo all purpose doors...COMBlNATlON SCREEN AND METAL SASH DOORS that lit all typ€s of vuall construction and harmonrze with any interior styling.

tole lhese 4.ln-l ADYAIITAGES

^-,

lf Gomfort

a Tho Hollytrcod Jn Tulil D.mlt morr ll8tt ln kitch.n rnd 3!.rlct pordr.s.

a GlYo dq0tr..ay wnfbtlon.

a Insccttlght, ru3tprcof sc]l.cns"

a Sr.h Glass m.y b. cl.|n.d wlth r.$.

Gonvenience

a No mm dctoudnS rround I ruparfiu- ou3 .rtrl door wlth an r?mtul of bundl...

o No mm laggln& fiim3y rcruan doora Ihlch lnvit. lntud€6.

O Actr !r rn lddltltrll protactlon lot houacrlfa, Sh. n.y @nrcm wlth dt ddm through rGh opcnlng ultl|out unlcklng th. dffi.

a Burll.r.proof. A rlnpl. touch ot fin gan lockt $h.

[f Economy

-. a S.B buying t S$h, Scrran lnd Storm Doq. Hdltmod Jr|. arr rll 3 conblnad into I du.

a Savar on hardwara hanglnS and p.lnung.

a S!Y6 m expenslve replrcamcnta.

a Srvac rp.ca, Th. Hollyritood Jr. Twlns mty br hung to swing ln or out Lrrv6 avdhble fitr sp!6 whlcft L wurlltr lo3t In lltdril or .nky uay.

fi.f Ponel or Flush

a Holltwood JL TrlG EIE yil yout drolc. of r panal or fiush dd b hrmmlz. wlth any 3Brlc rrchltestura s Int rlor datlgn.

a Flu3h door .y.ll.blc In Phlllpplnc Lurun, Ori.ntrl Arh (S.n) tr Bir.ft.

a P.nal doorr lv.lhbb in pine only.

Wite lor frce illusfrofcd lilcrqlvrc

WEST GOAST SGREEII GCD-

t aNUFACtUtEtS OF SCTEEN DOOTS, IOUVTE DOOIS & Sltwrlls ll27 Eosf 63rd 3treet, Los Angcler, Collfornio . ADoms l-1108

* All Wcrt C@r, Prodicts d.e dirrribvttd bf .cpurobh dcolcrr nofionvrdc *

BONNINGTON TUMBER co.

Weyerhoevser lVz" Dry Will Be Sloined Brown

Starting early this month, Ifieyerhaeuser Company will stain its new engineered dry framing lumber a distinctive cherry-brown color, announced George H. Weyerhaeuser, executive vice president for wood products.

"The light stain will be applied to all sides and ends of the framing lumber to provide ready ideutification and to help haintain the lower moiiture content to which the new engineered material is being manufactured," Weyerhaeuser explained.

"We now are producing a new and bet. ter product. The color, along with a more informative brand, is to assure buyers that the material is produced to new siandards of quality," W'eyerhaeuser stresses. The marking on the lumber will be "Weyerhaeuser engineered 4-Square kiln-dried.o'

The manufacturing requirements set by the company lower the moisture content for dry engineered lumber to l5/o average and make certain that no pieces have moisture content above l9/o. They have installed new electronic moisture detectors to assure more exacting control than ever before.

Actually, the company already has adopted the standards for framing lumber circulated for industry acceptance by the U. S. Department of Commerce. The de-

partment sent tlle proposal to 21,000 lumber manufacturing, distributing, and using firms and individuals for approval. The standard relates to size and moisture content; the staino marking and other refinements are Weyerhaeuser extras.

By early May, production of the new material will account for more than half of all dry framing lumber produced by W'eyerhaeuser. By the end of 1964, the conpany will be producing dl of its dry framing to the new quality specifications and with the new identification.

In explaining the purpose of the change to new engineered dry lumber, the wood products executive said, "This is another forward step to make lumber better serve dealers, builders and homeowners. The new engineered dry lumber is uniforrnly drier and lighter and has greater nailholding properties for better construction. It is produced to ll/zt' net thickness, a small fraction tlinner than previously.

Lloyd Hickok Joins Oregon Export Firm

The Oregon Lumber Export Company has announced that Llovd A. Hickok has joined the firm. Hickok will move to Portland from San Francisco where he has been active in the lumber export business for the past six years.

Hickok will be returning to Portland where he was prwiously engaged in shipping and lumber export. He attended Portland's Grant High School and is a graduate of the University of Oregon where he took a Bachelor of Science degree in Business Administration. During lVorld War II, he served in the U. S. Navy.

Lowell E. Patton, President of Oregon Lumber Export Company, said, "We feel privileged to have the services of this man. He will be a tremendous help to our firm in expanding our foreign market coverage."

,Significant lrlarketing Trends Forerast

' Here is a forecast of two significant building materials marketing trends which warrant the attention of retail lumber dealers.

(I) Dealers will become more selective of the markets they serve.

(2) Closer cooperation between dealers and supplying manufacturers is ahead.

'Ihese changes are foreseen by J. P. Weyerhaeuser, manager of marketing planning for Weyerhaeuser Company wood products division. They were emphasized in his message to several hundred dealers attending the panel on "Marketing Trends of the Future" at the recent Northeastern Retail Lumbermens Association convention at New York City.

He recognizes dealers increasing utilization of o'package selling" as an efiective rnerchandising tool. To his mind, however, package selling contributes to the even more significant future move to selective rnarketing.

"The trend among individual independent dealers will be to select the market (or markets) which appears to hold the greatest promise for each of them. Each dealer, then, will concentrate his efiorts on

serving that particular market (or markets)," is his observation. "Specialization is the rule of the day. Modern business is so complicated that highlighting becomes a necessity rather than a luxury."

This pinpointing, as he see it, will lead each dealer to tailor his products and services to one, or perhaps two, major markets for his principal volume and profit. These markets include: package homes, remodel and repair, farm buildings, shoulder trade and.cash and carry.

To competitively, and profitably, serve the chosen rirarket, dealers will be drawn closer to supplying manufacturers. This appears a necessity to develop the required services to meet the buyers needs and to convert prospects into customers. Among the services that contribute to successful target marketing are:

(1) Resale assistance to dealers.

(2) Materials handling and yard layout advice.

(3) Personnel training programs and assistance.

(4) More extensive promotional materials such as point of purchase displays, samples and literature.

(5) Finance plans.

(6) Supply commitments.

o'The future will see manufacturers placing increasing emphasis on tailoring their products and services to the needs of this new type of dealer," observes Weyerhaeuser. t'However, the manufacturer cannot afiord the cost of customized services for a casual customer. The additional cost (to the manufacturer) incurred becomes economically practical only under specified conditions."

These factors will result in closer cooperation between the retail buildine materials dealer , and the supplying maiufacturer, according to the spokesman. "The manufacturer will supply much more comprehensive service than he does today in return for which he will expect to receive greater product volume and. more intensive promotion of his brand name," Weyerhaeuser forecasts.

The result will be that the successful dealer of the future is going to be doing business with fewer suppliers than he is today. Dealers are going to select manu{acturers, and manufacturers are going t6 select retail dealerc.

"This trend toward specialization on the part of dealers, and the resultant ramifications, constitute the most significant of all marketing trends which I can see on the horizon," concluded Weyerhaeuser.

ATBERT A. KELLEY

Scgrinaw Shingles

TUMBER FTOATS TO CATATINA

(Continued, lrotn Page 34)

The Southern California Edison Company plans to expand water storage to sup- ply a permanent population ten times gr€ater than now,

The Pereira master plan calls for building o'cluster colonies" of view homes on the sky-high ridges at Avalon, in the Two ,I-I*rborg atba. n€ar the l*hmus as ileU as at the Airport-in-the-Sky. Funicular railways from the beach will serve each cluster colony. The character of the development will discourage us€ of motor vehicles on the island. The master plan aims to preserve the unspoiled beauty of the island intact, with minimal changes in the basic terrain.

Recent advances in the design of high speed watercraft, such as the hvdrofoil "stilt" _ boats pioneered by the Navy, open the possibility of practicable execu_ tive commuting from Catalina to the mainland. The island is already served by two airlines.

Redwood Fence Booklets

Redwood Fences rounds out the California Redwood Association's selection of promotional booklets for garden structures. CRA, over the years, has helped lumber

dealers by persuading consumers to build in their garden rather than dig.

The new eight-page booklet on fences will give them even more ideas that will mean sales for dealers. A feature of the new booklet is two transparent overlays which permit the planner to place construction drawings over color photographs.

HOO.HOO-ETIE

CONCI.AVE

' - (€onttti,ued lrorh,Page t4)

No. 6. Business sessions were held all day Saturday by convention chairwoman, Mary Williams, Blanchard Lumber Company, with committee appointments and nomination of officers for the 1964.65 year.

During Sunday brunch the installation of officers was held prior to adjournment.

Pat Howard of the Shasta-Cascade, club No. 7, was elected president for the en. suing year. Donna Lea Dean, club No. 6, first vice president; Mary Caplis, club No. 5, second vice president; Wilma Spearman, club No. B, secretary; Trudy Dayton, club No. 2, financial secretary, and Mabel Skow, club No. 9, treasurer. were all elected to work with president Pat to expand the social order of oogirls in lumber" during the next 12 months.

Named to the board of directors were Ina Wheeler, club No. 4; Betty Jones, club No. 3 and P"ggy Mottola, club No. I. Sac-

ramento was selected as the 1965 convention city due to the campaign work of thr girls from that city under the.direction of Mary Caplis.

More than 100 delegates and their husbands registered for the convention. The working convention comnittee included Rosa [,ee Bell, Jessie Culbertson, Donna Dean, Orinda Hazen, Lois Jones, Agnes Mclntyre, Renr5 Lester and Betty Shoenei 1ryhs q$isted Mary lf.i[ilms'in hdndling all the details of this successful affair.

The "piece de resistance" of the convention was a cocktail party and dinner dance hosted by the San Fernando Valley Club on Saturday evening. More than 180 HooHoo-Ettes. bosses- husbands and wives turned out for this well-organized event. The Sportsmen's served choice prime ribs of beef, the speeches were held to a minimum and following the presentation of the practical and beautiful door prizes everybody danced 'till the early hours of the morning to the music of Tony D'anna and his cornbo.

Throughout the convention, delegates, members and friends (including HoeHoo members) were introiluced to the lovely Colleen Courtright of San Francisco, who has been selected Queen of the Forests by the northern California group. C,olleen officiated as hostess during the social activities of the three-day get-together.

New G-P Distribution Center

Teyssier & Teyssier, Inc., San Diego, has been awarded the contract for a new building materials distribution center for Georgia-Pacific Corp. at 2200 Haffiey Street, in the new industrial area of National ,City, according to J. M. Samper, manager of the G.P. San Diego distribution center.

The tilt-up concrete structure will have approximately 27,000 sq. ft. of warehouse space, plus extensive office facilities.'Cost of the new structure, which replaces an older facility, is in excess of $175,000, and scheduled for completion in September.

A unique feature will be an entire room displaying GeorgiaPacific paneling and actual room settings to assist architects and builders and their clients in product selection. The office area, G-P's first in the nation of a new prototype and planned for use in some eight other new installations in 1964, features expandable areas, multi-use rooms and entirely new designs for office and customer service efficiencr,

Products to be stocked in the new center include many types of pre-finished plywood, Fiber-Ply concrete form, softwood plywood, imported plywood, hardboard, redwood lumber, particleboard, flakeboard, softwood lumber, moldings, doors and other huildine materials.

Record Deqler Tox Tqke

Dealers and stores handling building materials ranked fourth among California businesses collecting sales taxes during the fourth quarter o{ last year. Their contribution was $42.3 million, according to the State Board of Equalization.

The seven central coastal counties from San Francisco south to San Luis Obispo had a taxable sales increase of six percent. San Mateo and Santa Clara counties recorded gains of ten percent or more.

Sales of durable goods expanded faster than nondurable goods. Illustrating this was the building materials group which ended rhe year eleven percent stronger than in 1962.

Most spectacular growth was reported by farm implement dealers and trailer, boat, cycle, and plane dealers whose sales were up between 24/o and 2B/o.

Lumber Museum Proposed

A complete old-time logging operation and camp set in a virgin forest within a city?

It's not a mad dream" but the serious aim of backers of a Tacoma, W'ash. Lumber Museum they hope to see set up in Pt. Defiance Park.

Marcus Titlow, a logging engineer, has drawn up plans calling for an authentic old-time logging operation and camp on the site, including a rigged highJead, several logging trains, a camp car and various pieces of steam equipment.

Camp Six, as the museum would be called, has the tentatirie approval of the city's Park Board to have 20 acres set aside for the camp.

Plywood Survey Plonned

A comprehensive national survey of members of NBMDA, will be made as to the type and quantities of plywood distributed through their warehouselstocks, according to C. W. Walters of National Building Material Distributors Association.

One area to be analyzed will cover the office wholesaler and his efficiency on the overall distribution of plywood products.

In commenting on this survey, Mr. Walters stated that the vast majority of plywood is sold by wholesale distributors with warehouse stock available for immediate delivery. He pointed out that the merger of the National Plywood Distributors Association with NBMDA would permit a survey of approximately 850 warehouses belonging to the combined group.

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Reseqrch House Rebuilding

About a year ago fire raged through a 3l-year-old structure overlooking Silver Lake in Los Angeles which was well-known to architects throughout the world.

It was the 'oResearch House" which internationally-known architect Richard J. Neutra, FAIA, had built as a study in architectural design ideas.

A new "Research House" is now rising on foundations of the old. The project of Neutra and his associites, the two-story, house topped with a glass-enclosed penthouse will again embody revolutionary design ideas. It will integrate in careful composition research-developed materials, many of which are relatively new on the market.

The memory of the early niorning fire is still fresh in the minds of the Neutras and the new house has been designed to make it as nearly fireproof as possible.

The idea of building fire safety into the house is evident.even in the first framing. All wood for framing, subflooring and root decking is Non-Com Fire Protected wood, produced at the Wilmington, Calif. plant of Koppers Company, Inc. AII plywood also has been pressure-treated with chernicals that render the wood incapable of carrying flame, and also repel attack by fungus and termites.

The treatment, which imbedded deeply in the wood fibers, responds to heat below the normal ignition point, releasing nonflammarble gases and water vapor from the wood to disperse the comhustible gases from the ignition source. Koppers research developed this type of treatment to protect wood from fire and it has successfully passed tests of the Underwriters' Laboratories.

Lqnd Grqb Chorged

A spokesman for the nation's forest industries has charged that the federal government is buying up private lands needlessly -and that if this trend isn't halted, the nation's private land resources may become nationalized.

Charles A. Gillett, managing director of American Forest Products Industries. Inc.. warned a Natural Resources Conference of the American Rarm Bureau Federation that government land acquisition proposals are multiplying at an alarming rate. He said people are unaware of this dangerous trend because aqquisitions have to be studied in the aggregate to be noticed.

Gillett reported that the federal government now has 39 agencies with authority to acquire private lands. Some of these agencies, he said, need no Congressional approval in order to buy land. The government's take-over of private lands, "though perhaps not generated by a conscious desire for a socialized state, could certainly lead us into one," the speaker cautioned.

Federol Timber Sqle Revision

A final draft of the proposed revision to the Forest Service timber sales contract form has been released to the National Lumber Manufacturers' Association by Agriculture Secretary Orville L. Freeman and hailed bv an industry spokesman as o' a tremendous step forward in achieving equity between buyer and seller of Forest Service timber."

Ralph D. Hodges, Jr., chief forester of NLMA, said: "The draft the Forest Service has put forward reflects two years of conscientious negotiation by the nation's leading authorities on both federal and private timber matters. Both sides have invested years of experience and thousands of hours of executive time to achieving this difficult objective. The final document, after consideration by both the Forest Service and timber purchasers, will overcome many of the contractual problems which have imposed hardslfps upon buyers and have complicated sales {or the Forest Service."

Unsinkable Concrete and Rot-Proof Wood Combine in Remarkable Floating Docks

Nearly I,000 slips for as many ships are being built in Huntington Beach, Calif. with concrete blocks that won't sink and wood that won't rot.

In a system of marina construction embodying a number of innovations that add stability and durability to the floating docks, Huntington Engineering Corporation is casting huge reinforced concrete o'boxes" which are made stable and un. sinkable by sealing within them as much as 55 cubic feet of extremely buoyant foamed plastic. Atop these, framing and decking is of woodn pressure-treated with chemical Wolman salts which provide longlife protection against attack by fungus and decay.

These two products-unsinkable floats and non-rotting woodhave become major factors in Huntington Engineering's improved system of marina construction. The foamed plastic inserts for the concrete t'boxes" are Dylite expanded polystyrene, made by the Plastics Division of Koppers Company, Inc. A cubic foot of this foamed plastic weighs only one pound,

tt0AIlNG Otl C0I{CREIE, starrcr hitches a ride aboard unique floating marina of concrete that won't sink and wood that won't rot, as it is towed to Redondo Beach, Calif. The floats are one-inch thicknesses of corcrete cast around a 55 cubic foot cake of highly buoyant foamed plastic. The wood framing has been pressure-treated with Wolman salts to make it rot-resistant. The foam'ed plastic and the pressuretreated wood are both products of Koppers Company, Inc.

but will support nearly 60 pounds in water. Largest floats built here, with a cast concrete shell one inch thick, have dimensions of 6 x 8 x 4 feet and weigh 2,000 pounds. The foamed plastic accounts for only 55 pounds of this weight, yet it supports more than 3,000 pounds in water.

While concrete shell floats with dead-air space have been used in the past, tie combining of buoyant foamed plastic with concrete produces floats that will never sink, even if they should be severely damaged. Precision of the concrete casting also adds to stability of the floats.

Wood, pressure-treated with pres€rvative chemicals repels decay, fungus and termites in many types of ccnstruction. For marina construction, Huntington Engineering Corporation is using lumber pressure-treated in large retorts, with Wolman salts at the Wilmington, Calif. plant of Koppers Forest Products Division. This pressure treatment produces wood that is immune to attack by rot, mold or decay even under extreme conditions of dampness.

Revolutionory Lqser Sow

qAWS, SYNONYMOUS WITH TREES and the timber industry, \J may be replaced in the future with revolutionary new cutting devices.

Progress made in experimental use of new instruments, according to James C. McClellan, chief forester for American Forest Products Industries, Washington, D.C., suggests that the saw may follow the axe into limbo as tlle traditional cutting tool for felling trees and turning them into useful products. AFPI sponsors tle American Tree Farm System and other forestry programs.

One of the more dramatic applications (besides military and medica,l) under study is the use of the laser (light amplification by stimulated emission of radiation). This is an optical electronic device providing impulses of extremely high energy light. Initial results in wood cutting indicate that 'okerfless" (without space cut) sawing may result as laser technology improves.

The laser holds intriguing futuristic possibilities for tirrbermen. In addition to simplifying the sawing of timber, it is likely that foresters will be able to easily prune high branches from tlte ground with the hot, needle-pointed beam. This will eliminate the present practice of shooting them off with a rifle to make grafts of superior quality trees for seed orchards.

Another application will help foresters in the starting of back fires in fighting forest fires. It has been reported that it is within the capability of present lasers to do this from aircraft.

Dweloped in 1960, the laser produces an intense, coherent beam in excess of one million watts per square centimeter-a sufficient concentration to vaporize all materials. A ruby laser, it has been found, can be millions of times hotter than the sun's surface.

Work with the laser for controlled cutting of wood represents one phase of a cooperative project by the University of Michigan, Ann Arbor, and the U. S. Forest Products Laboratory, Madison, Wis. Despite the extraordinary progress of the laser in less than four years, and its useful projected application to the timber industry, the economic feasibility of this remarkable development will not be ascertained for several years.

Another approach (see CLM, January, page 12), to the saw substitute is the use of powerful jets of water travelling at three times the speed of sound which would sever rather than cut down trees. To obtain this velocity, the jets of water (as small as .0I0 inch in diameter) is compressed under pressure to 50,000 pounds per square inch.

The water jets, it is predicted, could be used to remove tree limbs quickly as logs are prepared for mills and smaller jets could machine furniture pa.rts.

A more conventional development, but no less important because of its efficiency and immediate availablity, is a new saw blade that is said to increase the amount of salable lumber, reduce sawdust by more than 70 percent, produce a smoother cut and increase the speed of sawing.

Called a Griffsawo this new refinement in saws has been termed a long-sought breakthrough in the sawmill industry. Among other thinp, it will make a kerf only two-thirds as wide as a normal saw. And instead of the usual sawdust, it produces long, fibrous chips usable for making high quality paper.

Recently a oosalety sawo' prototype was developed by two Florida college professors. This is a circular power saw with a cutting edge 9n both sides of the blade which does not rotate but osrcillates back and fqrth in a tiny arc. The safety factor lies in the change from rntation to oscillation.

The saw cuts by rapid vibration against rigid surfaces only, like rrood orplaster (as in the case of e surgicalsaw)* Thugsofr substanc€s such as flesh or clothing are not rigid enough to produce vibratiorrc necessary for cuttingo eliminating the danger of serious injury.

you bry Vo,n De Nor you get QU ALITY Redwood!

AIASKA QUAKE

(Continued lron Page 10)

be learned from the earthquake and that a full analysis will take months. "But," he added, "We're convinced that wood frame construction in general and plywood construction in particular 'performed superbly in Anchorage. Our basic laboratory data was proven in what may be the most powerful earthquake ever recorded by man. The new construction experience in Alaska has significance for all areas of the United States that are exposed to seismic loadings or high wind forces from hurricanes or tornados. The building industry can learn much from this disaster. And so can those involved in the development and application of building codes."

Bob Clay, president of the Anchorage Chapter of the National Association of Home Builders, said that most of the homes built in the city in the last 15 years have employed the kind of construction Turnbull described: Plywood roof and wall sheathing and plywood floor systems. This large panel construction with high nail-bearing strength develops diaphragm action wherever plywood is nailed properly to framing.

Clay said most of his own homes have either 3f-inch or yz-inch plywood wall sheathing (both exceed FHA requirements) , t/r-inch plywood roo{ decking; r/r-inch plywood subfloor and 3/s-inch ply-

wood underlayment. Clay said the basic system is typical for the area First, the building code in Anchorage requires construction to resist seismic loadings. And second, the construction season in Anchorage is short, and builders there tend to use those materials and methods which reduce time and labor requirements.

In terms of single family dwellings, the hardest hit section of Anchorage was Turnagain By The Sea, an exclusive residential section west and south of the city. Homes in this section ranged up to $200,000.

A report quoted local authorities as saying about I25 homes were lost in the Turnagain area when a massive landslide separated a huge clay bluff from the mainland, dumping it into the tide-swept waters of Cook Inlet.

TOTAT LOSS

Engineer Joseph L. Leitzinger, head of the plywood association's Technical Writing Department and ranking member of the Alaska survey team, said that the damage in the heart of the Turnagain slide area was total. "No material or standard building method survived unscathed in that massive land movement,'n he said. "However, the wood frame buildings performed superbly, retaining their structural integrity in almost every case, We saw homes upended; we saw homes that sank into fissures more than 30 feet deep; we saw

homes that were cantilevered over deep crevasses when the earth sloughed away beneath them. Yet, only a very few of those homes broke apart or lost their shapes. The occupants in most cases were able to ride out the earthquake in the buildings safely-and salvage teams were able to recover heavy applianees, cooking ware, clothing, personal belongings and even drapes and carpets from the homes."

TIVES SAVED

He continued, ooThe fact that the loss of life was low relative to the high property loss is a testimony to the solid house construction. The residential units withstood shocks strong enough to start hundreds of tons of earth sliding; forceful enough to open huge crevasses in the earth surface, and vibrant enough to topple huge public buildings."

The report touched only briefly on the prospects for rebuilding the stricken city. Leitzinger said the general feeling of the architects, engineers and building officials he talked with was that there's not likely to be much rebuilding for some time, at least as far as single family homes are concerned.

One of the big reasons is economic. ooThe city seems to be waiting to hear what will be forthcoming from Washington, (Conti,nued, on Page 82)

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Do-lt-Yourself Termite C.,ontrol

The manufaeturer of Arab U-Do-It Termite Control, sold successf,ully through building material dealers since 1950, announces a new merchandising prograrn.

about half an hour to install the

Koppers Technicol Bulletin

A technical bulletin, W-408, describing the Cellon treatm€nt of Douglas fir poles and crossarms has been recently issued by the Forest hoducts Division of Koppers Company, Inc.

The Cellon process, which uses liquified petroleum gas to carry the preservative chemicals into the wood cells under pressure, results in the deepest penetration of any treatment yet devised. Cellon treated poles and crossarms are clean, dry and virtually unchanged in color when removed from the treating cylinder.

Bulletin W-408 lists the properties of the treated poles and crossarms and describes the many pennanence, strength and penetration tests conducted.

vinyl panels on an average kitchen sink and counter back splash wall.

The back of each foot square vinyl panel is pre-coated with self-sticking adhesive. To install a panel, one simply peels off a protective backing paper and presses the vinyl square against a wall. It adheres to virtually any surface.

Besides its use in kitchens, bathrooms, dens and other wall areas in homes. Decrotile is ideal for inside cabinet doois. cabinet sides and shelves and window sills.

'Write: Decro-wall Corporation, 21 Saw Mill River Road, Yonkers, N. Y.

Bird Feeder Interesl Incrcoses

New bird feeder interest has prompted Beco Products Chicago to expand its -bird feeding accessories line.

"We have had outdoor Bird Feeders in our line for several years,tt said John Devlin, sales manager for Beco, ,'but only recently has public interest and demand made it advisable to get more items into the line,,,

The feeders are designed to blend in with outdoor environments, a pretty brown Bungalow style, an .authentic Gas Light style both in pole style or hanging style. These two styles have been added to the regular Promotional Feeders line.

Includes individual cartoning, a floor merchandiser which displays complete stock, and a 16-page Illustrated Direction Booklet included with each individual unit of U-DoIt. For more information on this new program, write Federal Chemical Co., Inc., 2701 Winthrop Avenue, Indianapolis, Indiana 46205.

Unique Woll Covering

A unique wall covering from the Decrowall Corporation, is attracting the homemaker's attention in a wide range of outlets throughout the country.

The product is Decrotile, designed and molded in three dimensions, authentically capturing the texture, color and glaze of fine imported ceramic mosaic tile. It is manufactured in convenient-to-handle onefoot square vinyl panels-an ideal item for the do-it-yourself homemaker.

A package of eight one-foot square panels earries a retail price of $3.98. Compared with the installation of imported ceramic mosaic tile, Decro-tile represents a savings of about 8O/o fot the homemaker, according bo the manufacturer.

firree difrerent patterns, in 16 decorator color variations, are available.

Feeders have a g:enerous 5 Ib. or more capacity, whidt is an important thing considering their immediate popularity to the Bird population. Now, you can buy the feeders, a 5 lb. bag of Bird Seed and put it all into the feeder, thus no messy s[orage problems with the surplus seed,,, he continued.

Devlin also noted that all Beco,s Bird Feeders are individually packaged in attractive, self-selling display cartons. Complete information available on request.

For copies write Bulletin 'W-408, Forest Products Division, Koppers Company, Inc., 750 Koppers Bldg., Pittsburgh 19, Penna.

IVlosonite Disployer Ofiered

With dealer demand for its 4,x8' and 4'x7' multi-panel displayers exceeding the

Write: Beco Products Coryoration,5262 S. Kolmar Avenue, Chicago 32, Ill. Depa.rtment G3.

Royalcote "Junior" Model available supply, Masonite Corporation has announced another displayer offered complete with 2'x4' panels of the nine Royalcote woodgrains and Marbletone. The "junior" model can be wall mounted or free standing, as it appears in the photo. The compan/s building: products salesmen have order forms for the displayers, ava.ilable under two plans, both described by the company as advantageous to the dealer.

Home Decorofing Booklet

Rooms full of ideas are available in a new 24-page, full-color booklet, "New Fashions in Home Decor Featuring Masonite Panels."

Eleven room settings, chosen by an authority in the home building and decorating fields, Mrs. Maxine Livingston, are educational and inspirational for all persons interested in building or remodeling a home, according to Masonite Corporation.

Each colorful photograph illustratcs one or more finishes in the company's line of panels for interior decor. Included are beautiful woodgrains, embossed and filigreed panels.

The text by Mrs. Livingston, who has counseled nearly 2,000,000 families on home building needs, helps the reader make decisions not only on wall paneling selection but the right accessories.

For copies, write the Home Service Bureau, 29 North 'Wacker Dr., Chicago, IlI., 60606.

Installation of Decro-tile is easy and fast. It takes

Do-lt-Yourself Tile

Termite Control Floor Merchandiser

New Bird Feeder Line

U. S. Plynrood Announces Economicol Woll Syslem

U. S. Plywood has announced a new partition system called Designer Wall,/6, a simple inexpensive movable wall system for office buildings, schools, hospitals and other installations where flexible space arrangements are required or desirable.

The new system consists of only six basic metal parts as framing members for a wide range of panel materials. This compares with 30-odd parts necessary for installation of previous movable wall systems.

Panels for the new Desigrrer W'all/6 may be fashioned from a wide range of economical V+" or 8/16" stock products such as Hardply, Glasweld, fiberglass, prefinished plywood or Micarta-faced panels. The system also may utilize 1y4" Novoply panels, incombustible Weldrok core materials, even stock doors.

fire new system enables a simple interchange of faces for variety or repairs, 100 per cent salvage of panels and completely reusable parts, A minimum lead time is required on orders, thus affording speedy installation.

U. S. Plywood estimates that it will be able to furnish Designer Wall/6, at an installed base price starting at $16 per lineal running foot-as compared to $26 and up for other systems, This $16 price includes painting and base mouldings.

The six basie parts in the new system are: an H-shaped post; a half-post used as a ceiling channel, starter, or railing for a low-rail bank screen; an insert for glass; floor channel; panel support; and painted steel base covers.

Deoler Promolion Aid

This big, bright window banner for retail lumber dealers is a blow-up of the first of a new series of full-color ads by 'Weyerhaeuser Company for its prefinished hard-

Reflective Signs for Sofety

Reliable protection from accidents that happen when a truek stops or stalls in the roadway is now available with a highly reflective removable sign that shouts a message of caution from luminous red block lettering: eight-inches high, and from the entire reflectorized surface which is co,mposed of the same fabric as used in movie projection screens.

The "Warn-O" Screen, totally reliable since it has no batteries to replace and nothing to burn out, can be seen by oncoming motorists 120O feet away by day and up to 600 feet at night in headlight beams. For trucks of all sizes, the "'WarnO" S,creen is stored until needed. fn an

Shingle & Shoke Buyer's Guide

First of its'kind ever published, a comprehensive Buyey's Guide which gives de. tailed information on red cedar shingle and shake production items a.nd plant facilities of its 195 member mills has been issued by

wood panelings, The message: "Real wood is original in tone and texture. Printing repeats itself; nature doesn't." It's a fresh new consumer promotion; the ads run in Bettar Homes & Gard,ens, HouseBeau,fi,ful, House & Ga,rdan and, Sunset. The all-year advertising is backed by complete merchandising materials and listing of stocking dealers in BH&G and, Sunset. Owner Harry Lewis of Hyak Lumber Co. at Olympia, 'Wash., seen here, was annong first dealers to hang the banner in a prominent window of his modern retail building materials yard. V/rite: Weyerhaeuser Company, Wood Products Division, Tacoma, Washington.

emergency, the "Warn-Ott Screen, sets into the rear bracke,ts in seconds, unrolls to its full 40-inch length from the metal protective case.

Write: "Warn-O' Safety Division, Radiant Manufacturing Cory., 8220 North Austin Avenue, Morton Grove, Illinois.

Plostic Repoir Moteriol

For over twenty-five years, Durham's Rock l{ard Water Putty has been recognized as the ideal plastic repair material in powder form. Compounded to handle thousands of repair needs, Durham's Rock Ilard Water Putty can be sawed, chiseled, polished, colored and molded. It sticks and stays put, will not shrink and withstands weather when painted. Durham's fills cracks, crevices, joints, knots and nail holes.

Guide Gives Detailed Information

the Red Cedar Shingle & Handsplit Shake Bureau, Seattle.

The Guide lists mill addresses and phone numbers, sales offices, plant facilities, and types and sizes of shingles, machine-grooved shakes and handsplit shakes produced by the bureau's members, located in Washington, Oregon, Idaho and British Columbia.

The listed mills produce only industryinspected products which are identified by the Certigrade label for shingles, Certi-Split Iabel for handsplit shakes, and Certigroove label for machine-grooved shakes.

Such specialty items as uniform-width dimension shingles and fabricated shake hip&-ridge units are included in the listing. Also shown are private brand names crf individual mills, and data as to whether they mainta.in dry kilns, treating facilities, and palletizing services.

Copies may be obtained without charge from the bureau at 5510 White Bldg., Seattle, Wash., 98101.

Deoorolive Foce Ofiered On Floor-Ceiling System

A single floor-and-oeiling system, designed to save home builders time and money with an added bonus of decorative beauty, now is available from United States PlWood Corporation.

Weldwood Surfwood T?i-Plex, a doubleduty severn-ply fir panel, canr be used as a roof decking-ceiling or sub-flo,or-ceiling. fire panel derives its tSurdwood name fro'm the abraded bottom (or ceiling) face which is similar in appearance to Weldwood Surfwood wall paneling. This abraded surtace is adrieved by shot-blasting a ffr panel to remove soft surface gEoiwth, leaving in high reliof a weather pattern of the ha^rder grain in the wood. When prefinished, the Surfwood 1?i-Plex face provides a ready-made ceiling.

For Thousands of Repair Needs

Permanently adheres to wood, cement, plaster, tile, composition and stone. The wide range of customers from woodworkers, painters, electricians, carpenters, manfacturels, housewives and schools have proven the value of this outstanding product. \{rite: Donald Durham Co., Des Moines, Iowa-

Ttre unabraded side, which seerres as the sub-floor, ca.n be covered with any flooring material without wrderlayment or building paper.

Surfwood 1!i-Plex 4x8' panels are tongueand-grooved on the eight-foot side, eliminating the need for blocking. Spans between exposed beams may be 4' o.c., comllaled with the usual 16" o.c. firis providee a clea^n, uncluttered dhg, according to U. S. Plywood.

Mounted safety sign.

Bright Window Banner

Ceiling Suspension System

A new eeiling suspension system, featuring lightweight, prefabricated metal components for trouble-free assembly, is being marketed throughout lumber and building supply dealers by the Wood Conversion Company. Tthe Nu-Grid system is designed for light commercial and residential construction. ft forms a rigid framework that accepts attractive 2' x 2' or 2' x 4' acoustical ceiling boards and translucent panels.

A Nu-Grid ceiling system is the ideal solution to remedy high or unsightly ceilings. Ceilings can be actually suspended to more attractive room height without costly conventional framing and excessive weight.

be removed and replaced instantly for access to overhead wiring and plumbing.

In addit'ion to attractive acoustical ceiling boards such as Nu-Wood boards, translucent panels are available that provide bright, yet glare-free, atmosphere.

Installation of the Nu-Grid system takes but four easy steps: (1) First, the wall molding is applied around the room at desired height. (2) Then main runners are hung from the existing ceiling-at 2, or 4' intervals depending on ceiling pattern. (3) Cross tees are inserted into maiir runners. Nu-Grid cross tees have locking wing tabs to eliminate separate fastening operations, (4) The system is ready for the application of ceiling panels. These panels are quickly applied by tilting, lifting and dropping into channels.

Nu-Grid components are available separately-10' wall molding, 10' main runners, and 4' x 2' cross tees-or in utility packs that contain all m^aterial required to cover approximately 64 sq. ft. of ceiling area.

Step-by-step instruction and a handyplan- ning graph are included in a four-page folder that is available.

Write: Wood Conversion Company, First National Bank Building, St. Paul, Minn.

Hydroulic Shock Absorber

new hydraulic device stops all types of moving loads quickly and gently, without bounce-back or impact, thereby eliminating damage to the Ioad or its supporting structure. The Rex Load Stop is able to halt any kind of movement-swinging, rolling, falling, rising, linear or rotary, pure inertia or power driven loads. These moving elements may be machine slides or carriages, a package or product assembly moving down a conveyor, a shuttle, or a transfer table.

Relatively small in size, Stop standard units range the Rex Load in size from

Since ceiling boards lie in the suspended channels of the Nu-Grid system, they can

Introduction of a new self-contained, hydraulically-controlled shock absorber-called the Rex l"oad Stop-designed to decelerate and stop moving loads has been announced by Rex Chainbelt, Inc., Milwaukee, The

lr/g-incll' to 4-inch bore with overall lengths ranging from six inches to three feet. These sizes have the ability to stop loads with kinetic energies varying from 3,000 to 350,000 inch pounds. 3 l%-inch bore, 3-inch stroke unit, for example, could stop a 20 il:ll: *.t"nt traveling at 30 miles per

Re:< Load Stops provide gradual deceleration without sudden impact by creating a constant resisting force.

For complete information about the new Rex Load Stop, write: Rex Chainbelt, fnc., 1765 Elston Ave,, Chicago, Illinois 60622.

The Nu-Grid system

CATIFORN]A IUMBER

Absorber Stops Moving Loads

Unit Speeds Deliveries

Waterloo Unloader has introduced a unique new wallboard fork for use with its truck-mounted hydraulic booms to expe- dite wallboard deliveries into buildinEs under construction.

With the combination unit, packages of board can be lifted of the truck and into second and third floor windows as well as first floor windows and doors.

Also, the board can be tipped on edge or at an angle for placement through windows or doors too narrow to admit the board in horizontal position.

One rnan, the truck driver. also oDerates the boom and the fork with a hand-held remote control box. He does the entire de- livery job, including placement of the board thro'ugh the window or door. and needs the help of only one workman at the site to set the board on the floor inside the building.

The boom is the .,Iowa Unloader." hv_ draulically powered and w.ith travelirig trolley to the end of the boom, Available in lengths ,,tp to 24 feet, the boom elevates up to 60 degrees and has a rotation of 400 to 480 degrees in either direction. This sharp elevation permits delivery to third story windows with ease.

Unique feature of the equipment is the new wallboard fork, suitable also for deliveries of ply'wood, sheathing or other flat packaged building materials.

The heavy-duty two-tine fork spears the package of board on the tr"uck. Then. if desired, it will tip the board to a vertical or

The new fork is designed for use with truck-mounted hydraulic boom.

diagonal position for insertion through a narrow window or door,

Vertical loads roll off on non-corrosive rollers on the back of the fork. Horizontal loads are lifted otr. In either case, removal of the board from the fork to the floor inside the building is accomplished by the boom operaLor and one on-site workman.

According to M. G, Balhorn, sales manager of Waterloo Unloader, this new equipment reduces man-handling of board to a minimum and eliminates the need for a follow-up crew to place the boards inside bhe building after delivery.

It ehminates the need for placing the

boards outdoors, even temporarily, and for carrying them inside and up stairways. Boards are delivered undamaged, thus saving finishing time and costs for the builder.

He quoted a letter from a building materials dealer who wrote: "Recently we had a 3-story apartment building job which would have required six men at least two days for the unloading alone. With the Iowa Unloader and wallboard fork, we did it with two men in two days, with a savings of approximately $275."

Write: Waterloo Unloader Division, The Greater Iowa Corporation, Box 970, Waterloo. Iowa.

New Waterloo Unloader wallboard fork (above) is shown in action at a building construction site (at righ0.

lumber Testing Mochine

Most recent deveiopments to insure the stability and protection of dimension lumbel are Protection Products' new convoy and its applicator, the convoy in line tleater, manufactured by George Koch Sons, Inc., Evansville, Indiarra.

Convoy is an emulsified, semi-penetrating, rvater.r'epellent fungicide for spray application at the mill. It controls lapid pick-up and ioss of moistule in the *.ood, minimizing swelling, shlinking, l'arping, checking, splitting and discololation while lumber is in tlansit ol in outdoor storage.

The convoy in-line treater by Koch is a highly versatile treating machine lept'esenting the ultimate in application flexibility. (1) portable-fitted with lock-out casters and may be moved in and out of the

Iine. Locks rigidly in place when operational. (2) optional size-may be varied in Iength, width or height u'ithout penalty in price or delivery. (3) resewoir tank location is at the users' option. It may be used adjacent to the applicator or' located lemotely. Two compartments are providedone side may be operating 'w'hile a new mix is prepared for the other side. (4) auxiliarry power equipment may be operated from the basic power unit. Head and taii shafts are equipped u'ith extended shafts.

It is luggedly constructed to rvithstand the wear and tear of normal mill operations and it is assembled of standard components leadily available from the factory or mill supply houses. Both the interior and exterior of the tank and machine are paintecl with an epoxy finish, r'esistant to chemicals ano \1'atel'.

Versatile treating machine

wmk

IMPORTED & DOMESTIC HARDWOODS ...IMPORTED PLYWOOD

Adiustoble Post Anchor

fimber Engineering Company has announced the introduction of a new adjustable post anchor to its line of structural wood fastenings. The product is designed to pro-

ffi

Economical Anchor for Wood Posts

vide efrcient and economical anchorage of 4x4 wood posts to concrete slabs.

Consisting of three parts: (1) seat, (2) support and (3) washer plate, and stamped from heavy galvanized metal, TECO'g Derw anchor is engineered to resist uplift resulting from high velocity winds. The "support" parb of the anchor keeps the bottom of the post a sufrcient distance above the ground and of the slab to prevent any contact with dampness. In addition special "weep" holes

are built iilto the .'seat" portion to eliminate any po,ssibility of moisture collection.

The design of the TECO post anchor is such that during installation it san be ad- justed for corect positioning in the event the anchor bolt has been plaeed in the concrete "out of line."t The post can be "plumbed" after the anchor is nailed.

The TECO post anchor is packed 10 assemblies per carton and packed with 9 g'aug'e, galvanized nails.

Write: fimber Engineering C;ompany, 1619 Massachusetts Avenue, NW, Washington, D. C., 20096..

Siding Ends Checking, Groin Rise

An exclusive new type plywood siding that eliminates weather and checking and gtain rise problems, has been announced by Pope & Talbot, Inc., pioneer West Coast lumber and plywood manufacturer.

Known as No-Check, the new siding features a series of vertical striations 1,/82 inch wide and .080 inch deep spaced a/a irtch apart. The striations stress-relieve the face veneer and prevent sur{ace checking and grain rise problems normally caused by weather.

Ideally suited to garage doors, soffits, and gable ends, as well as siding, No-Check offers substantial savings over o,ther methods of eliminating checking and grain rise in fir plywood.

No-Check pattern is apptried to both sanded and unsanded panels, in both Texture One-Eleven and plain patterns. Standard panel sizes *e 4'x8'r 4' x9'and 4'xL0' with 4'x6' and 4'x7' panels available on

special order. Panels are regularly sup- plied unfinished, but are available on order prime-coated with one coat of oil-based paint.

No-Check is approved by the A,merican Plywood Association and is accepted by F.H.A. Uniform Building Code and Southern Building Code.

No-Check plywood siding, shown here on Texture 0neEleven pattern. When such patels are properly butted together, a c'ontinuous patt€rn is formed, with only the Ne0heck striation visible between the panels. Right-After an accelerated soak-anddry test the Nocheck portion of test panel suffered no surface ch,ecking while the plain part checked badly. The panel was soaked at room temperature for four hours, then dried for 20 hours at 300' temperature. This was repeated three times to complete a three-cycle test.

For detailed specifications, samples and additional information on No-Check siding write Pope & Talbot, Inc., Kalama, Washington.

WEST 5th STREET, AT VERMONT AVENUE

M I C O -,a U A LI T Y

a""ja

.ris AMERI.AN'**NUr co. #r'tr : {N' MaHoGAIvy IM''RTTNG co. 'ot'

ldoco's New Culter

First of its kind, it will be a great help for the big and the small truss manufacturers.

The difficult and time consuming multiple angle cuts on truss web members and cut partsmade quick, easy and accurate on this new low cost cutter. For the big operator it gives additional capacity and is an excellent companion to the Idaco Universal Component Cutter and other makes of component cutters. For the small operator it gives competitive web cutting time.

This machine has four 5 HP saw arbor motors which are all adjustable for length and angle cutting. Material is automatically clamped to table, the air operated table cycles up for two cuts and down for two cuts. It always returns to center. Ten to twelve complete cycles can be made

every minute in 2" x 4" and 2" x 6" ma' terial and it will cut up to 8 ft. long. Space saving is another important featureit only takes a floor space of 2' x 11'. Write: Idaco Errgineering & Equipment Co., 3233 Peralta St., Oakland 8, California.

New Prcduct File

A color produet file of comPlete and up-to-date information on each Forest Ifardboard product is now available. Entitled "Hardboard Panels with the tsetter IQ,' it stresses the invisible qualities of Forest Hardboard.

Included in the attractive file holder is a complete and separate sheet about each Forest Hardboard specialty item. Each sheet is designed to answer any question about each product and is separate so it may be mailed to persons wanting information on a particular product.

One side of each sheet is printed in full color with true-to-life color photographs of Forest Hardboard in action,

Anyone wanting a copy of this product file should write: Forest Fiber hoducts Co., P.O. Box 68F, Forest Grove, Oregon.

Cuts Truss Web Members

.

5 Garlow Company

Warehou$c$

lo Serve All Southem

Golifornia Deolerr *

l7O3 N. 8rh Streer

COITON, Collfomis

TAlbor 5-0672

I l38l Bradley Ave.

PACOlrflA, Colifornio

EMpirc 9-5208

738 Essr 59th Srreol

tOS ANGEIES, Cclifomlo

Pleqsont 2-3137

6807 McKlnley Avenuc

tOS ANGEIES, Cclifomlo

Pleosont 2-3136

25lO N. Chlco Street

EL ltONTE, Califomio

'

Lcttetrs

California Lumber Merchant

Dear Lumber Merchant, Can't resist the need to see the Lumber Merchant. Used to enjoy it so much when with Ralph McClure in Brawley and with E. K. Wood at Long Beach and Pasadena, altho the E. K. 'Wood company turned out to be not worthy of the lumber business or their managers.

Leon Hosea White Palo Alto, Calif.

P.S, Try and drop in to see you this summer.

Dear Sir:

I am in the fourth grade.

My class is doing a project on industries. I thought that you might be able to send me some information on lumber. About saw mills and how wood is cut. I would like it if I could receive the information as soon as possible.

Thank you!

Gllbert 3-7345

, GUntrrknrd 9:.t900

il0neil D00ns for Ey!ry Uso

t llXl lntsrclhnscatlr Prmls Entranm llorrs-lll Inrt

SED0RC0 bovon & Colonial-trlodcrn lladwood Flush Panel lloors

ttusfl D00RL

tsl-tilto8AltY -$n8il_ tts0il|IE-SEECtl *

fln PtYw000,APAIIESE PTYW|!|!I *

NOTDCO DOORS

rouvEt DOORIi

3 PAN€I. DOORS F-3

FOUR PANEL NAISED F.4,I

X.BUCK FTO},IT DOORS

sAsH DOORti F-t3

RAISE PANEI. I.OUVER DOORS

SCNEEN DOORIi

FRENCH DOORS

DWCH DOORS

FANCY FtI DOORS (E}.|TRANCEI

IOWER SIINDS

MOI.ITEREY TYPE DOONS

..SOUTHERN AtR" DOOiS

Estobllshed t896

WHOIESAI.E ONI.Y

lbmbrr

Soufhorn Gollfomlo Door Indltuto

Judy Greenfield, 2606 Teesdale St. No. Hollywood, Calif.

We're glad to report that Iudy already has the inlormation she wanted, and, that thc project is progressing nicely.

-Editor.

Max Cook

California Lumber Merchant

Dear Max:

Recently I moved to Santa Cruz to work at San Lorenzo Lumber Company as yard foreman, I would appreciate it if you would forward my maga- zine, The California Lumber Merchant, to me.

Thank you very much. I hope that you and yours are all well.

Yours truly, Rod Iluston San Lorenzo Lumber Co.. Inc. Capitola, Calif.

Ole May

California Lumber Merchant

Dear Ole,

Enclosed please find check for a two year renewal of my CLM subscription. This, in spite of my being curre,ntly disassociated with direct dealings in Iumber.

I'm selling the completed package now, as sales manager at "Windsor North" (Homes for Enjoyable Living) in Oxnard, Calif. and pleased to be with Fran Mandis (another ex-lumberman) and Mandis Realty, Inc. Our aequaintance and friendship goes back to 'Pearl Harbor," when we were both enrolled at "Billt Jonest Lumber College.

Along with Don Phillips, Sr.

and others, I find the real estate business an interesting avocation. Guess I would be considered a "young-old timer" as I am developing considerable reading interest in the "25 years ago" section of the "Merchant."

Best wishes to all of you.

Yours very truly, Joe A. Bugley Mandis

Realty

Ventura, Calif.

,California Lumber Merchant

Gentlemen:

I have recently purchased a few acres of land in Stowe, Vermont and hope to build on it this summer. My plans are still in the formative stages, but as I am in graduate sdrool I do not have much time to investigate the different ideas. Consequent ly, I am writing in the hope that some department in your organization can advise me on planning the house.

lo in

At the moment, I would like build a^n A-frame, probably the shape of an L. My resources ane very limited and, therefore the house rnust be constructed as economically as poselHe, but n€itjh€,r chrrpty ac poorly. The plan+-the exterior, interior, size, layout, etc.-will be governed by comfort, expense, and beauty with an architect friend doing the e:<act drawings.

I plan to do most of the building myself on weekends. Actually I will employ a carpenter to provide the skill and knowhow and a group of friends to provide the labor. Some of the more complicated jobs (plumbing, electricity, and foundation) will be subcontracted,

Other aspects of tlre project are that I want to build a house that will be suitable for year round use, while being principally for skiing weekends. I rvould like it to have two or three bedrooms.

The land itself is a beautiful piece of property, well-timbered and situated on a hill. The view of nearly 180' faces west and looks into the valley and at the Mt. Mansfield range.

Only reeently have I started to comprehend sonre of the problems involved-from planning to building. As such, any and all help will be very much appreciated. While I have ideas on some aspects, none are definite.

I look forward to hearing from you.

Respectfully,

llayden Connors Harvard Business School Cambridge, Mass.

Your best bet, as always, is to contact your local lurnber and build,ing ma,terials ilealer Edinr.

"ltondymon" Rodio Series

o'Your Home Handyman," a radio series on homo repair and maintenance by Bernard Gladstone, has just been released for sponsorship by lumber dealers in local markets.

It is a recorded radio series of 260 programs, slightly under one minute each, in which home repairs are discussed in simple Ianguage by Gladstone, who has been the Home Improvement Editor of The New York Timcs for many years.

The series was especially created with retailers and manufacturers in mind who wish to advertise on radio and be asso-

ciated with programming that is authorita' tive, informative and ties in with what they are selling-lumber products.

Many retailers and manufacturers do not use radio advertising, as they balk at having their commercials lost between two musical records. Here is how the ooHandyman" series is used: The shorty {eatures are played immediately preceding the advertiserts spot announcements and are attention-getters for the prospects he is try' ing to reach.

For further information as to availability of the radio series in specific markets, how it can be used, cost, etc., contact Alan

Sands productions, 565 Fifth Avenue, New York 17, N.Y.

Remodeling ond You

A revised booklet, The Naional Home Imptooem,ent Council Anil WIwt It Means To You, is being ofiered free to remodel' ing businessmen at the national and local levels, it has been announced by the Coun' cil.

The booklet outlines NHI'C activities, cites market opportunities and quotes industry leaders on the value of NIIIC mem' bership. Booklet is free by writing to NHIC, Room 1107, 79 Madison Avenue, New York. New York 10016.

MR. DE A[ER:

GOOD SERVICE AND EXPERIENCT FOR YOU

srNcE 1906

QUAIITY it the main insredient in all S EC U R ITY PA INTS

Caltr, or u)rite lor utalog with prices & color ehtrt

Fortified with SRO- l Ol to protect the beouty of the redwood from destructive elements. Only heoted.treoted oils ore used. Confqins no rosin. Strong duroble film no crocking. Security Points moke the perfect Redwood finish.

SECURITY PAINT I/[FG. CO.

162l N. Indiono 3t., Los Angeles 63, Golif. AN 14358

STRABLEWOOD QUALITY:

Hordwoods

Softwoods

Stepping

Dowels

Mosonite-MorliteUpson BoordsCelotex

SERVING DEATERS FOR 58 YEARS

255 SECOND STREET Ookkrnd 7, Colifomlc

Hordwood Flooring Blocks

Unfinished

Prefinished

Itmplebar 2-558f

FOR HARDWOOD IUITDING NEEDS _ STRABTE TEADS

ASSOCIATEII REDWOOD Tillts

Redwood From Relioble Mills

Los Angeles LGL Ycrd

3 Dry Aye & Brr

o Fence Moteriqls

. Gqrqge Door Siding

P.O. Box Y, Artolo

Trt{Xz 7O7-827-A439

Phone: VAnd,yke 2-2416

Bill Bruunlng

o Green Commons

. Bender o Loth

Also Direct Roil ond T&T ShlPmcntr

7257 Telegroph Rood, los Angeles OVerbrook 5-8741- PArkview 24593

Norm Voelcker Corl Duproy

Ken Strcwser Lorry Kennington

UTTRA.MODERN WAREHOUSE FOR L.A. PTYWOOD FIRM

(Continued lrorn I'ag,e 28)

ministration and tht-' Iuture of their organization.

Len Crofoot rras t'rised irr Calilornia. \ graduate of Whittier Collegt' he uas stttdent body president. assistant to the president and director of alumni relations and the rmployment bureau. He is an organizer. stockholder ald memlrer of the'boartl of directors of several wood produt'ts firmsinrluding Western States Plywoo<{ and Arizona Hardwoods. Inc. in Phoenix. Arizona. He lives in Whittier rvith wife \ricki and three children. Pamela 16. N'Iir:hael 15 and Debra 10.

Dick Fantz started his plywood career after Y'orld [rar II. He specialized in sales and administration. Dick is one of the founders of Western States and an officer-stockholder in Arizona Hardwoods, Inc. He also lives in Whittier with his rvife Ruth, and their trvo sons. Creg and Chris.

Corporation secretary Art Hagen.. in thc plywood indu-qtrr- Ior l5 years. will coordinate administration, sales and general office problems. His past experience includes mill production. procurement and

DIRECT MILL SHIPMENTS CONCENTRATION YARDS

HIUNAN illncruN

TUMBER COMPANY,

distrihution. Art lives in Santa Ana 'rvith his u'ife and family.

Jack Cummings. a memlrcr of the sales staff. is a veteran hardboard. plywood and honeycomlr panel 1x'ddler. He is covering the southern counties arca and has been in sales promotion for 25 years. His associate in this phase of the business is C. A. "Chur:k" I)avis. Chuck has been in the contracting field for mort: than 18 years. He will handle general sales contar:ts in fir-e southern counties.

Carlos Toca, 'w.ho joined the oriplinal Western States at the beginning and has lret.n continuorrsly employed in shipping and ret:civing sirrce that time. tr-ill manage the warehouse. which is at 12848 Firestone Blvd. in Santa Fe Springs. Carlos lives in Glendora with his wife Rarbara and three children.

Last, but not least. is secretary Vicki Crofoot. Her activities will cover a multi. tude of duties, intluding customer relations, secretary, billing and most of all "keeping the show on the road." She will also prepare copy for The Western Roundup, a sales promotion piece.

"fV-estern States Plywood Corpo,ration will always stock a complete inventory of plywood and spr:cialties for retail lumber dealers. contractors. builders. manufacturers and industrial users," promised Crofoot.

lNc.

Phone JUniper 4-6262

Phone 685-4506

Accident Prevenlion Winners

W'inners of the annual awards for injurv prevention in the lumber and logging industrl have been announced bv the California Lumbermt'n's Accident Plevention Association.

l'he winner o[ the main al'ard. the Nat Edwards Memorial Plaqrre. was the llichiplan-California Lumber Co. ol Camino, CaliI.. which had the best rer:ord oI all t:ompeting companies for l96il.

The association nametl these district winners: Mt. Vhitnel district. Emmert Timber Company of l'resno, California; Nlother I-ode district. Hazel Vallev Lumber Co. o{ Placen'ille. Calif.: Mt. Shasta district. Trinit,v Alps Lumber Co. of Hayfork, Calif.; C. R. Johnson district. Union Lumber Company oI Fort liragg, Calif.

Winners were determined bv a oomnlicalecl formula known as rhe Johnson lni"* which takes into consideration the {re. quency of injuries and also the severity of the injury, a system devised in the Red. wood Region and named for the founder of the t.nion Lumber Company. C. tt. Johnson.

The association has achieved a redlction of injuries by t18.09/o in the last fourteen years.

Districts hold regular meetings and all information developed is made available to the entire membership.

FIR PINE . REDWOOD . SPRUCE . WESTERN HARDWOODS

Lumbr Yard, Trucks Laafud Witbout Delay For

Don Blischke Joins IBMC

Don Blischke, formerly with Vard & Harrington's retail organization in Orange County, has been selected by Max Barnette, o{ Independent Building Materials Co', Torrance, California to represent the wholesale distributing organization throughout the Orange County sales area'

Bli-.chke was born in Oregon and lived there until a spending a hitch in the N{arine Corps. He has been a carpenter and rvorked in retail sales until joining IBMC.

He is well known to the area's dealers and his territory will include everything east and south o{ Lakewood.

Hess leoses lts Morin Yord

Channel Lumber Co. of Richmond, Calif. has taken over operation of the Hess Lumber Co. yard in San Ra{ael. The firm will be called Nlarin Lumber Co.

Mike De Simoni and his partner Glenn Nohmann said they have leased three acres and had bought Hess stock and equipment.

New manager will be Albert Bonfiglio. and the as-sistant mana€ler will be Thomas Mallet. Both {ormerly were with Hess.

The new firm plans some remodeling oI the yard. No milling will be done at the Francisco Boulevard location, it was stated liy company spokesman.

AIASKA QUAKE DAMAGE

(Continued lrorn Page 6l))

D.C.. and many persons I talked uith are expet'ting more than the normal disaster aid bt'cause of what they feel is a special situation in Alaska-" Leitzinger said. A second reason a major building boom is not expected is that there is a substantial (for the area) inventory of new. unsold dwellings. Lcitzinger quoted State F HA Director, Elmer Gagnon. as sayin€i some I50 unsold homes are in the Anchorage inventory now-and that rental prop-

erty generally is available. Gagnon -said that mobile homes could be moved in for those left homt'less lrv the earthquake.

Moreover, only fi00 homt's were built in Arrt'horage trading area in 1963, inrluding those 150 1'et unsold. NAHII Chaptt'r Presidt.nt Clay said that even if all of the damaged homes were replaced within two years that the r:itv's liuildcrs could handle the iob easily.

Leitzinger did foresee one area that might be booming compared to previous years: Low-rise apartment structures, wood framcd, with plywood shear walls and floor and roof diaphragms.

Plywood "Plyok" A Soles Builder

The rrewest plan in tht' ''Ply-wood l'leet" of the American Plvwoo<{ Association{ for. merly Dougla-s l'ir Plvwood Association ) gives complete building instructions for :n ll-foot-9-inch boat called the plyak.

Featured in a recent issue of The Ruddera national boating magazine. the plyak story drew a heavy response {rom readers wanting a set of plans. Now dealers can add the plan to their inrerrtor\- as a topnotch sales tool.

The plyak was designed to be a truly doit-yourself boat project. A highly competent

boat builder put together a prototype to test the plans, then one of the country's leading naval architects made final revisions.

Plyak plans are available for $3.00 per hundred and are ofiered to the public at 25-cents each.

Dealers with customers interested in boat building will also want to obtain the basic plywood boat sales package available from the American Plywood Association. The package contains 77 complete plans for 1l difierent boats as well as an attractive display container, envelope stufiers and other sales aids.

All inquiries should be directed to APA, lll9 A Street, Tacoma, Washington 98401. For the plyak plan, ask for plan $95. For the collection of material, request the Basic Boat Sales Package. The price is $5.00.

Zivnuskq Honored by Foresters

Dr. John A. Zivnuska, professor of forestry at the University of California, has been elected a Fellow of the Society of American Foresters.

He was so honored, the Society noted, for oooutstanding achievement in distinctive

work of a fruitful character." Dr. Zivnuskao a forest economist who has'recently been directing studies of the future prospects of the California wood industries, is one of only 110 professional foresters in the United States to hold the honor of Fellow in the Society, said Dr. Henry J. Vaux, Dean of the UC School of Forestry at Berkeley.

Zivnuska is an authority on long-term timbJr supply and demand relationships in the United States and has pioneered in de' veloping improved methods of making timber requirements studies.

Xlutual Xloulding and Lumber Co.

521 West l52nd Slreel, Gordenq, Colifornio John e. Brewer

FAcultY l'o877

TWIN HARBORS TUAABER COA'TPANY

Aberdeen, Woshington

525 Boord of Trode Bldg. 451 South G Streel

PORTLAND 4, OREGON ARCATA, CATIFORNIA

Phone CApitol 8-4141

VAndyke 2-2971

Monufocturers ond Distributors of West Coost Forest Products

REPRESENTED IN CATIFORNIA BY T H & F SAIES, INC.

frIENLO PARK

Jim Fraser-Dick frlerritt

1618 El Comino Reol

DAvenport 4-2525

ENt l{036 (Boy Areo, Scn Josel

IONG BEACH

Jim Rossmqn-Geo. Ofio-Mike Wqlsh

ItO W. Oceon Blvd.

SPruce 5-6318

HEmlock 2348t

MINTON'S TUMBERTERIA

(Continued, lrom Page 6)

and the accrual of shorts. odd shapes of plywood, plastics. etc. is immerrse:.

In the words of Lyie Scha irr'. sr:nial young manager o{ Minton's, "\{'hat in the world did they do with the strrfl liefore the store was opened?"

So the "Pink Room" came into being. It is stafied by only one man because it is l00o/o serve-yourself. Lumber is rll kiln dried and graded only in the sense of its usage (shelving, paneling. etc.). It is displayed in bins and racks according to size, and it is individually priced (gcnerally by means of an end brand). The store also stocks a surprisingly wide range of hardwoods, hardwood plywood paneling, ceiling and floor tile and finishes.

Why "Pink Room" you ask? i3ecause iI is painted pink, of course, but urairly because this smart outfit long ago realized the importance of the woman sircpper. It may be just a warehouse to vou and me, old buddy, but it's the "Pink lloonr" tc them. Catch ?

The retail division of Nlinton's is a o-day a week operation ("If you can't make it in six days, best you get out of business").

The firm has an impressive ad budget, mostly local newspaper and direcl nrail,

and uses the services of a local adveriising agency to get full bencfit of the acil'ertising dollar. All of the clerks in the retail division wear red o'Minton Men" jackets. The "Minton Man" character is <;arried throughout all advertising.

The many new merchandising angles em. ployed at X{inton's would lead the casual observer to think the company was another one of those "boy wonder" businesses of recent vintage. Actually, Minton Lumber Company was started 53 years agc rvhen Owen's dad, Earl, purchased tht: old Parkinson Bros. Lumber Co. in ,\lountain View. The firm has weathered three major' wars, depressions and recessions that sent the best of them reeling, only to corne back with a steadily growing chunk of business. The millwork division has shipped matcrial to every corner of the globe and jt has done work on everything from missile bases to ski resorts.

Minton's kind of reminds us of some women we've met. She's a real looker, but there's a lot of experience behiucl that l,ellkept exterior.

Redwood ond Diomonds

Redwood timbers from California were used to line some of the South African diamond mines.

Electricolly Heoled Houses And Wood Windows ond Doors

To stimulate and increase-the sale of wood windows and doors, exploit the steadily increasing market offered by electricallyheated homes.

This was the message for lumber and building material dealers from a recent Ponderosa Pine Woodwork press conference.

Theme o{ the con{erence, held in New York was "Total Heat Conservation in the Electrically-Heated House."

E. R. Ambrose, principal speaker, explained the advantages of weatherstripped windows and doors, insulating glass and storm sash. In so doing, he was in efiect stressing advantages which apply especially to wood windows.

Mr. Ambrose, head of the heating and air conditioning division oI American Electric Power Ser.r'ice Corp., made two points which are especially valuable to the wood windory dealer or jobber: (I) weatherstripping can reduce the average air infiltration rate by about hal{; (2) the use of insulating glass or storm windows, and proper sash and frame material, is the best way to control transmission heat loss and condensation.

Operating cost economies made possible by proper tvindow treatment were pinpointed. ln an electrically-heated test house

GLUE I,I\MINATEI) BEAMS and ARCIIES

Selling to Retail Lumber Dealere Exelusively CALIFORNIA SUGAR & WESTERN PIll-E AGENCY, Inc.

Wholesale Distributorr of Forest Produete Since l9O4

P. O. Box l.i3

with single glazed windows, transmission heat loss represented $103 of the annual operating cost. Insulating glass cut this to $54; double glazing to $45; and triple glazing to $35. All figures were based on use of windows with wood sash.

An efiective point favoring wood windows with insulating glass have 26'h and 36% less transmission heat loss than insulating glass windows with metal sash.

He used a chart to illustrate how sashnot glass-can cause window condensation. It showed, for example, that at an outdoor temperature of 20oF or lower, condensation forms on aluminum or steel sash when the indoor relative humidity is about 27 "/"

BURLINGAME, CALIFORIIIA ( f l5) Dlamond 24178

but'will not form on wood sash even if the humidity should rise above 65%.

Spring Remodeling Compoign

Dealers promoting spring remodeling business can tie in directly with Marlite's spring promotion plans in magazines and on network television. Full-color advertisements are scheduled in leading consumer magazines, including Better Homes and' Garderc, House Beantilul and numerous building and remodeling publications.

In addition. demonstration commercials will appear on NBC's Today television pro' gram hosted by Hugh Downs. Frank Blair

and Downs will present the commercials with special emphasis on the new line of Mural panels.

The three-month spring campaign was conducted during March, April and will continue during May. Special point-of-sale materials include a wind/wall banner, product identification display stickers and a unique "Dial-a-Mural" counter card which enables customers to view, one at a time, the complete line of Marlite Murals in a full-color bathroom setting.

The colorful promotion material will be distributed by Marlite representatives and wholesalers.

monufocturers represeniotives ond importers of *plywood *doorskins *lumber rthordboord'*

OtD TIMERS NIIE AND CONCAT

(Continued. lrom Page 19) equipment for the concatenation was handled by chairman Ken Kenofiel and his committee. Monitor for the initiating nine was past Snark of club 2 Harold Cole.

The musical entertainment was by Joyce Aimee, viewing was su'pplied by California Wear models under the direction of "Mickey," their voluptuous leader. The star of the show was Susan, a vivacious young artist who could dance everything, including the waltz. The conclusion was a community sing under the leadership of Dee Essley, assisted hy Ken Conway, who carried the audience through numerous old and popular songs. Included was the famous'oHoo-Hoo fight number," which was introduced at the International Convention held in Los Angeles 15 years ago.

W.ally Lingo and his committee members did a splendid job for the Old Timers. But there is more to come. Lakewood Country Club on May 15 promises a full program plus nominations of officers for next year. Then on to Palos Verdes June 19, with a special invitation for golfers to also visit with the Salt River Valley Club at White Mountain, Arizona for a weekend.

Deolers Hove Role in "End-User" Morketing

'oOur intent is to continue to provide leadership and a product line which sup. ports strong, able, successful retail lumber dealers," was the message of John L. Aram, 'Weyerhaeuser Company vice president-operations for the firm's wood products division.

He made the statement as featured speaker before the 63rd annual convention of the Massachusetts Retail Lumber Dealers Association at Boston. His talk, entitled 'oChange in the Wood Products Industry," was largely a capsule analysis of end-'r-"er marketing being pursued aggressively by Weyerhaeuser today.

In so doing, he made doubly-clear that while the firm has revamped and revitalized its wood products marketing program, Weyerhaeuser continues to rely upon retail lumber dealers as the supplier of its materials to end-users.

Other integral elements in the firm's new sales program tuned to customer needs, as spelled out by Aram, include:

( I ) Create a desire in all Weyerhaeuser personnel to care about the customer (dealer and enduser), his requirements and the service he needs.

CAI.IFORNIA I,U'VI8ER'IAERCHANT

Continually improve the quality of the sales effort, train sales personnel to assure maximum sales service to dealers.

Concentrate sales effort toward dealers whose businesses are profitable and who desire a long-term source of supply.

(4) Improve the product line to market new profitable products and help dealers sell them.

(5) Develop and present to retail lumber dealers sales programs directed toward specific markets which will assist in improving dealer business profitability and Weyerhaeuser service capacity.

It was the W'eyerhaeuser Company's desire to "change and grow" that initiated the realignment of its selling program three years ago, the speaker commented. Biggest single change was adopting the oosell and make" concept for an increasing part of production to replace the older "make and sell" approach. This brought greater emphasis on market development, new product development, and greater knowledge of the needs of those who used wood products the builders and home owners, for example,

"We will help our lumber dealer cus-

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on United to fill oll your Pine ond White Fir needs.

tomers in every way possible to be strong and efficient by providing services, marketing plans, merchandising tools, sales help and other support," Aram assured dealers.

Lumber Gol's Activities

Cuma Chapman entertained the board of Hoo-Hoo-Ette Club No. 1 at a lovely buffet dinner at her home on April 6th.

'fhe regular monthly meeting was at X. X. Mitchell's Restaurant in Vrhittier at which time nominations were made for the officers for the coming year.

The majority of the meeting w-as given to planning for the National Convention.

Hordwood Distributors Convene

The Paci{ic Coast X'holesale Hardwood Distributors Association will hold its annual convention in Victoria. British Columbia. June 28,29 and 30th, Don Bradley, association president, has announced.

This group formed by members to discuss, co-ordinate and act upon problems common to all, will be celebrating its 4lst year of organized efforts to better trade and customer relations as well as promoting new uses of. and application for, hardwood products.

Members represent all major hardwood distributors and custom mills in the area. Several officials of the National Hardwood

Lumber Association will attend and interpret the national picture, reports from the training school for lumber graders and inspectors. national wood promotion program progress.

Assisting Braley will be C.E. Johnson. secretary-treasurer and association officers N. R. Grimm and Richard Quarg.

Giont Douglos Firs

Lumber comes {rom trees, the world's largest living things. Some trees like the giant Douglas fir of west coast states may grow 250 feet tall and bc 15 feet in diameter.

WESTERN LUftTBER COMPANY

CREDIT USED TO SEtt IMPROVEMENTS

(Continued, lrom Page 26) amount of paper the bank would accept. Moreover, the bank insisted on full recourse to the dealer, which raised other difficulties. He decided to investieate the finance plan we oflered.

We solved the dealer's problem by liquidating his installment accounts. This was accomplished when the dealer assigned all of his $72,000 time payment accounts to the finance company, which immediately sub-.tituted cash for his installment accounts. The burden of collection and bad debt loss was also taken ofi the dealer's shoulders.

INCREASED FUNDS

As fast as more installment sales were rnade. the dealer sent the installment contracts to us and we promptly substituted r:ash for the paper.

16024

venlurq blvd., suite 2O3 encino, colifornio, p.o. box 352

The dealer obtained more than the required $60,000 for business expansion, and rvas able to increase his sales. As sales mounted, the cash increased. He took on all the additional business he wanted without hesitation. and extended credit rvhen it rvas required by his customers.

(A report entitled o'Who Uses Consumer Finance _ and Wh.v,,' describing t}le theory. practice and cost o[ home rnod"-ization installment financing is available to any executive writing Dealer Services Dept.. Allied Concord Financial Corporation. 3075 Wilshire Boulevard, Los Angeles, California 90054.)

FINANCING SOURCE

What should a dealer look for in seeking financing which would enable him to expand his installment selling? In our survey we found that dealers had three major demands:

(l) They wanted permanent financing.

oreo code Ql3l783-7510 872-1074

That is, they wanted it for as long as they needed it to finance their time sales. And the dealer wanted to be able to count on his financing source to take all of his time sales paper, without limit.

(2) Dealers want the financing source to have a complete collection service. Dealers do not want to spend time collecting. They prefer to spend their full-time in selling.

(3) Dealers want financing without a contingent liability requirement. They asked: does the financing source ofier some type of non- recourse arrangement? This had wide interest.

Installment financing has played a major role in the growth of many industries. To be successful in the home improvement field, a dealer should adopt the attitude that he is flattering the customer by letting him know that credit is available. Many

customers are reluctant to ask about credit terms. but there is no embarrassment involved in accepting credit when it's ofiered.

CI.OSE MORE SAIES

By ofiering credit terms, the dealer retains full control of the sale. This is very irnportant. By ofiering credit, the home modernization dealer can close the sale on the spot. The customer doesn't have a chance to cool ofi while he is shopping around for credit,

Credit selling can also help the dealer rnake more profitable sales. It is a known fact that the cash buyer is always the one expecting large cash discounts. Because he is ofiering casho he is after the lowest possible price, and shops around getting "estimates." On the other hand, the credit buyer needs not only the home improvement, but also the terms so that he can pay out of income. The credit buyer is less inclined to "bargain" away a dealer's profit. Many more credit sales are made close to

a "list" price than are cash sales. Installment -.elling is therefore the dealer's key to better prices and larger total salcs volume.

Pqriicleboqrd Outlook

Particleboard production is cxpected to reach 515 million square feet (.3/a-inch basis) in 1964, a l2-percent gain over 1963, the U.S. Department of Commerce has reported. Value of shipments is expected to rise from $45.5 million to $51 million, also a l2-percent increase from 1963, the Department said.

The particleboard industry is composed of about 57 plants. The major porlion of present production capacity is located in the West, followed by the South, North Central region, and the Northeast. Total rated annual production capacity, now estimated at 670 million square feet (3/a-inch basis), is expected to increase considerably

in 1964 with the addition o{ four new plants.

Particleboard has won wide acceptance in the furniture, plastic laminating, and home construction industries. Its economy, ease of installation, dimensional stability, smooth surface, strength, and machinability contribute to its growing use as furniture core stock and as floor underlayment.

Although use as core material still accounts for the largest volume, use as floor underlayment has registered notable recent growth. This latter usage rose from 105 million square feet or 26 percent of total particleboard output in 1962 to an estimated 140 million square feet or 30 percent in 1963, and is expected to reach 165 million square feet or 32 percent of total output in 1964. The substantial increase in production for this end use indicates a rapid penetration of the floor underlayment market, primarily in construction of new single-family dwellings.

I7 YEARS RELIABLE SERVICE TO THE SOUTHERN CALIFORNIA TRADE

2170 Eost Fourteenth Street

Wo'od Roof Gets Fire Roring Equol io Steel Construcfion

The wood roof on a recently completed home for the aged in Cincinnati, Ohiq has received a fire rating from Underwriters' Laboratories, Inc., that is equal to steel construction. Built on Non,Com@ fire-protected wood, a product of Koppers Company, Inc., the roof also met the fire code requirements of the City of Cincinnati, the Chio Inspection Bureau, and the State of Ohio.

In addition to the resultant insurance savings, the use of Non-Com fire'protected wood permitted faster, more economical erection. Even more important, Non-Com wood provides around-the-clock protection against heavy financial loss and bodily iojuty from fire.

The architect wanted to achieve a "homelike" appearance, so he designed a pitched roof. A total of 120,000 board feet of Non-Com lumber was used for trusses and

MAdison 2-l l8l

joists, and 46,720 square feet of a/n, NonCom plywood was used for the deck.

Non-Com wood gets its fire protection from pressure-impregnated chemicals that react automatically when attacked by flames. The chemicals produce non-combustible gases and water vapor at temperatures below the igaition point of wood that choke ofi flames and prevent fire spread. Permanent protection from decay and termites is provided by the same chemicals.

Monrhly Lumber Focts

Orders at Douglas fir region sawmills fell sharply in March, averaging 15? million feet against 184 million feet average in February, reports the West Coast Lumbermen's Assooiation. Production held fairly close being i75 million feet in March against 177 in February. Shipments were higher in March than in Februarv. 126 rnillion feet to 172 million feet.

Los Angelee 21, Colifornio

For the three months oI lg6l.cumulative production was 2,240,054,000 feet as comparcd to2,020,890,000for last year to date.

_!oth rail and cargo orders were up in 1964 compared to last year, the West Coast Lumbermen's Association points out.

The weekly average of West Coast lumber production in March was 125.128.000 b.f. or 110.5% of the lgsg-68 averase. Orders averaged 157,753,000 b.f.; shipments 176,755,000 b.f.; weekly averages Ior February were production I77,032,d00 b.f., 1I1.7% of the 1959-63 average; orders 184,485,000 b.f.; shipments lZ2,092,000 b.f.

Three months of the 1964 cumulative production 2,240,O54,0N b.f.; three months oI 1962, 1,999,644,0W b.f

Orders for three months of 1964 break down as follows: Rail and truck 1,. 699,879,000 b.f.; domestic cargo 42I,454,Un b.f. ; export 97,230,000 b.f.; Iocal 55,916,000 b.f.

OPEN HOUSE AT REVAMPED YARD

(Continued lrom Page 22) equipment and desks. Wall surfacing is various species of hardwoods and the entire plant is ultra modern. The customer mill has been completely renovated with new machinery, for their line of remanufactured items.

Thirty operating, sales and oflice personnel keep the show on the road, according to Dan Hilton. Not including the custorner mill, five trucks and two lift forks, handle L C L deliveries and pick-up. The mill is next to a five-car Southern Pacific railroad spur.

Ford Barclay, in lumber and wood products in the west for many years. is active in administration and procurement of Pine Ridge lumber. It is his know-how at the mill that has kept a steady {low of materials through the plant. His partner and close associate, Dan Hilton. administrates

tlrodern Ro,er Equipmen'

operations and policy matters, including shipping and sales. He is ably assisted by sales manager Tony Battista. Tony has been selling lumber in southern California for the past decade.

In addition to Tony Battista, the firm has four salesman coverins the southern counties and plans to increaie the number. Wally Adkinson, Joe Fleischer, George Shore and John Slingerland are presently doing the leg work and assisting Battista in L C L and direct shipments.

Thirty mills supply the many species Pine Ridge sells its customers. More than two million feet of both hardwoods and so{twoods are maintained in inventory to blast out on customer order.

Office details are by Barbara Hilton, June Stout and Lorraine Merson. Barbara has been associated with her husband in the lumber wholesale business since he established Grove Lumber several years ago, which ultimately became a part of the present operation. She is thoroughly edu-

Check our Lumber ond Plywood Houling Rotes to Clqrk Boulder-Henderson oreo ond Mercury-Tonopoh oreo

cated in office administration.

Obviously, the company's future is iu good hands.

Vermiculite Convenlion

Vermiculite insulation. concrete. and new fire ratings shared the spotlight at the 23rd annual convention of the Vermiculite Institute, held at Chandler, Ariz.

D. J. Boone, manager, marketing department of Zonolite Division, was elected president to succeed L. K. Irvine. E. M. Murphy continues as managing director, and R. W. Sterrett, as treasurer. W. V. Culver of Seattle, Wash., and J. G. Ordway of St. Paul, Minn., were named to the board of directors.

C. H. Wendel, chairman of the market development committee, reported that 1963 had been the finest year the industry had ever enjoyed, and said plans to keep sales moving right on up would be discussed.

Sincc 1944

County ond Nye County, Nevodq covers Los Vegos, . ALSO OUR LOCAL RATESEXPERIENCED PERSONNEL -

PROMPT SERVICE 9258 Muller Street, Downey, Colifornio

TASHLEY IUMBER, Inc.

. WHOIESAIE LUMBER '

P.O. Box 546 Lo Conodo, Colif. ffiapman 5'8805

Wesl Coosl Wholosolc ond Mill Rcprescntofiv. . ALI SPECIES '

TUMBER -- PTYWOOD -. ATTIED WOOD PRODUCTS

Vio Dir.ct ShipmantRAIL CARGO -- TRUCK-&.TRAITER

SANFORD.LUSSIER, INC.

DISTRIBUTORS

CLlSSlFl[D ADVIRTISII{GPosition Wanted 92.00 per line, minimum $4.50. All other $3.00 per line, minimum $6.(X). Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISETTIENTS

RETAIL LUMBERMAN desires position in Orange county or east Los Angeles county. 22 yearc management in line yard and DoIt-Yourself yard. Good profit record. Resume on request. Address Box 92.

EAVE READY.MADE SALES FORCE FOR PINE MILL PRODUCTION. Years of experience. Can handle large volume. Address Box 94.

EXPERIENCED YARD FOREMAN, shipping clerk, yard clerk, you name it! Over 30 years experience. 'Will re-locate anywhere in California. Address Box 90.

SALESMAN, 15 yrs. exp. all phases of retail business. Some wholesale. Wish to relocate in No. Calif. Currently employed with major lumber firm. Age 40. Unlimited references. hesume on request. Will be available in San Francisco area for interview first two weeks in July. Address Box 87.

HEIP WANTED

EXPERIENCED DRAFTSMAN & detailer wanted by well-rated quality millwork firm. MUST have experience in full millwork bids. Send resume to Box 88.

MANUFACTURER'S BEPRESENTATIYE: mfg,er of metal bi- fold wardrobe doors is cunently seeking western representation oltside Calif. by man presently carrying other builder iupply lines. This-represents an excellent opportunity for aggressive Lxperi- enced salesman. Address Box g1.

LACO IS LOOKING FOR an experienced outside lumber salesr4an. Salary commensurate with ability. Reply by mail to George Jayka. Give resume in first letter. LACO -Lumber Co., 16002 -E. Nelson Ave., City of Industry, Calif.

EXPERIENCED LUMBER & Building Materials salesman-inqag q4 out. Salary open. Well-established and growing yard. Call NEvada 6-4114, MEtcalf 3-1143, TOpaz l-7874, evenings bnly.

WHOLESALE PLYWOOD and building materials firm has opening for experienced outside salesman. Territory is established-. Car furnished, salary open. Replies confidential. Send resume to Box 96.

MANAGER for a new hardware and appliance store no- undi construction. Ready in November. Lumber and building materials experience would be helpful. 36 miles from Los Angeles, 1y'2 mile fro-m freeway. Send letters giving complete experi&ce, ag€ and references. Address Box 96.

LEI\DING SHAKE PANDL and Handsplit Shake manufacturer is seeking ambitious representative for the State of California. Products are good, market is good and profit is good! Send back- ground experience, lines now handling ind references to Shakertown Oorporation, P. O, Box 428, Winlock, Washington.

SAIES:

Growlh Redwood, Shorls P. E. T. Green Commons, Dry Uppers

llames of Advertisers in this Department using a Box Number cannot be released. All replies should be aG dressed to box shown in the ad c,zo California Lumber Merchant, 412 W. Sixth St., Los Angeles, Calif. 90014.

EXPERIENCED LUMBER SALESMAN wanted for old-line wholesale company. Direct mill and local stock selling in established southern Calif. territory, Car, expense account, salary and commission, Address Box 97.

EQUIPMENT FOR SAIE

FOR SALE: Yates-American 2-side planer, 12x30, 4OIfP top head, 20IIP bottom head. Good condition. 'Wells Custom Millwork, P.O. Box 47, Gardena, Calif., FA 1-2398.

PAPER WRAPPING MACIIINE. American Lumber Wrapping System, Model LW-2, with additional infeed section. AC 3/60/M0 volt complete with drives and controls. For further details contact Hollow Tree LumbelCo., Box 178, Ukiah, California.

BUSINESS OPPORTUNITIES

RETAIL LUMBER YARD, excellent location in M-1 zone, Alarneda St., Compton, CaUf. At one time operated as DO.IT-YOURSELF retail lumber yard netting as high as 787o profit. Approx. 37,000 sq. ft. with ll,fi)O sq. ft. sheds & offices, chain link fence, blaektopped, no inventory to purchase. Beal opportunity to buy, 059,0fi) to close estate, terms. Or lease-$6o0 mo. Write or phone owner, H. E. Scott, 545L La Pasada, Long Beach, Calif., GE 3-4481.

RETAIL LUMBER YARD, modern offices, showroom and sheds, 60,OOO sq. ft., choice centtal location in Sacramento, ofering terrific investment growth potential. Yard is fenced, served by spur and additional land may be leased if desired. No inventory to purchase. A real opportunity with attractive terms to experienced operator. Address Box 93.

EQUIP'VIENT WANTED

TRAILER WANTED

20 to 24 ft. lGwheel, 3-axle trailer (preferably equipped to haul lumber) all air, must be in good condition, ready to work, Ask for Mr. Carlson or Mr. Miller, Chino Lumber Co., NAtional 8-1231 (area code 714).

FOR RENT

FURNISHED BEACH HOUSE, two-story, three-bedroom, for rent at Newport at $200 per week, Also adjacent home for sale at low price of $39,500. For complete information call Bud Nelson at Buena Park (Calif.) Lumber Co.,7t4-62-BGa.

TUMBER WANTED

SELECT STRUCTURAL DOUGLAS FIR, kiln-dried or green S4S. 2x10 - t2' & 24'. CalI Scaffold Structures, Inc., 7L47 Telegaph Rd., L.A., RAymond 3-3631.

corYlPtETE cusTorvt t/utuNc

lorge Timberc qnd Wide Sizes

Our Speciolty

Box 156 Frcd Gummerson

Cfovendole TWinbrook +2248

BUYER'S GU IDE

tOS ANGELES

tUruT AND LUNIEI PIODUCTS

Alpinr Forcrl Produclt -------J761811

Amoricon Hordwood Co.-----------.-...Rlchnond 9-.f235

Angrlur Hordwood Compony---.--..--......l.Udlow 7-61 68

Arcoio ledwood Co. (Kcn Conwoyl---.WEbrlar 6-1818

Arizono-Col Pinc Co. ---.--..873-5390

furociolcd Rrdwood Milh-----.-----..OVorbrook 5-874 |

Allor tumbcr Co.-----.-.---.--.--..-....-...lAAdiron 7-2326

Avolon AAouldinO--------.-...-.--..--..--.--.-...--..DAvir 9-,ll I 5

locl lvmbcr, J. William----------------..REpublic l-8726

Borcr & Co., Inc. ----..WEbrtcr 8-6261

Stohl lumbcr Co.--.-............--..-...-..-.--.ANgclur 3-5t44

Slondard Lunber Co., Inc.------------------....655-Zl5l

Slonton & Son, E. J..-......--....--.-...-.---.Lt dlow 9-5581

Slephenson & Co., Gco. AA. --------..-----tudlow 8-2141

Sutllc & Kcllcr lurnbrr Co....---....-..-.-..Gllbcrt 3-8909

Tocomo Lunbcr Solcr, Inc.----.-..-----.----lriUrroy l -6361

Torlar, Wcbslcr & Johnron. Inc,-------.ANgclut 9-7231

T. H. & F. Soler, lnc..-.--.--.-......-...------.HEmlocl 2-3481

Twin Horbors Lumbcr Co,...----...-------.SPrucc 5-6ill8

Union Iumber Co. .-..--.-.---..-....-.-..--..---(7141 542-&59

United Whlse. Lunber Co. ---..-.-----OVerbrook 5-560O

Unitcd Slolo Plyrood Corp--------.lUdlow 3-3441

U.S. Plywood Corp. (Gbndolof-.----------..Cltrur 4-2133

U.S. Plylood Corp. (Long Scochl-----.-HEnloct 2-3901

3lir Lumbcr Co., Inc.--..--.-Mynond 3-l6tl-3-3454

lhnco lumbrr Solor Co. ---.--.-..-.CApilol 51216

Sohnholf lumbor Co., Inc.--.--.--.--..llchrnond 9-3245

Brotsch Wholesole Lumber Co., Cher----(7l41 633-8719

Erools-Dodgc

Gctz Bros. & Co.-.-------..--....-..-...-.-........SY|von

Globc Inlcrnolionol.....-...-..--.--.-------..---.-..UPton

Goodmon lurnber Soles -...---.941-0lOl

Greol Wctlern Lumbcr Corp.--.......-..----SPrucc 3-1931

Grove Wholasolc Lumber Co.----.-.-...Plorpccl

2-6568

Hollihon Mockin [unber Co. -----..---.-...-.-......685-/1506

Honsen Wholesole [umber Co. -..-.......(213) 783-751O

Hoynes Soles Co. --..------.-------.---.--.-....---SYlvon O-6482

Hcdlund lunbcr Sqlcr-.- ------685'aO9O

Hcxberg Iumbcr Soles--...--.--.....-.-.-----AUrroy l-6306

Hlll tumbcr Co., O. lvL----.----.---..-lAynord

Lumber Co.---.--.-.-......TRion9lc 3-1050

Ncth Lumbcr Solar, A. W.---..--.----....TRiongle

Olivcr Lumbcr Co.------.-...---.-.-.-----..-RAynond 3-OO53

Orgood, Robcrl S.----------.---.-----.-......DUnkitk

Owcns-Porks lumbcr Co,-..---.-----..-.......ADomt 2-517 |

Oxford Lumbcr Co,, Rcr-..-.----- ----.----.---..J7 5-3633

Orford Iumbcr Co., Rex..--.-------.-........--.--.--..835-285.1

Pociftc Fir Solcr------.-...----------...-..1v{Urroy 2-3533

Pocific [umbrr Co., Thc-----------.-...CUmberlond 3-9078

Pocilic-Modison [unbcr Co.------.-.---.-.-SPrucc 3-2292

Pon Asiolic Troding Co., Inc.--...-.-----Rlchnond 7-7521

Peirce Compony, Al--..--.---.-----.-.-.--.--.---NEvodo 6-lOO9

Pcnberthy Iumber Co..------.-.---..-.-----.--.-tUdlow 3-451 I

Ph,ifips, Don, Jr. ------..-..-.---.--- -----------...----ZEnith 2-O721

Pine Ridgc lumber Co. ----------EDgewood 3-5271

Rockport Redwood Co.-.-..--.------...-..--..-----....-.-415-2896

Roy Foresi Products Co. .-----.------..TRiongle 2-1O70

lygcl Iumber Solcr--..-------.-----...-..------.SPrucr 5-3211

Sonford-[ussrer, Inc. -..-.---------..----AXminster 2-91!l

Shively, Alon A.--..........---------......-----CHopmon 5-2083

Sirnnons Hordwood Lunber Co.-.......---.SPrucc 3-t9lO

Soufh 8oy Lumbar Co.--.---....---..----.---....SPring 2-5258

U.S. Plywood Corp. lSonlo Aac) --Klmbcrly 7-1691

Von ldc, Roy ----------..-----.--------J Urroy l{66t

Wcndling - Nothon Co...----......--.---CUmborlond 3-9078

Wcrlrrn Forost Produclr Co.-..-.-.--.--..ANgclur 3-6138

Weslern Siotes Plyrood ----..868-5271

Wcyrrhocurcr Cornpcny--...---..--------.llchmond 8-5451

Worchourc (Anohcinl........----.-----.-Plorpoct 2-5880

Wholoolc For.rt Producfs Div.--------...-.--.--583-6O13

Whil., Horry W. .-----..--.-.......---------...-.SPrucc 5-3109

Wif son, Forrcsf W.---.-------...------- ------.--.-------..119-l 17O

(A\ocMillon, llocdcl & Powcll livcri B. C. Forert Producft Lld.) rnEArEo tur{Er-tott3JtilNo-tlEt

Boxlcr & Co., J. H..,--............--.----.---.....DUnt,rl 8-9591

Downey Kiln Co. .-------........----.---------------SPruce 3-26O3

Koppcrs Co., Inc. .-.---.----.-------..-..HUntlcy 2-2852

McCormick & Bsxter...---....- -.--.-.------- -17 | 41 87 1 -897 4

Son Antonio Conslruclion Co.---..-.---UNderhill 5-1245

Worren Sovilrwesl, Inc.--------.---------------FAirfor E-3165

SASH_DOCRS MITTWORK_SCREENS ,rlOUl.DlNFtU[OnO mAll]A$

Arlcrio Door Co., Inc.--.-----.-------.UNdorhill 5-1233

Arrociolrd Atolding Co.------..---.------RAynond 3-322 I

Big Bcn Sorh & Door Co.-.-.---..-...----GEnrvo l-3541

Elue Diomond Compony.-.----..-.-.-----Rlchmord 9-4242

Colifornio Door Co. ol 1..A., fhc.--..---lUdlow t-214t

Colifornio Poncl & Vonccr Co..-.----lAAdiron 7-0057

Corlow Compony.-.-----..--.-.-..-.-------.Plccronl 2-3136

Cobb Co., T. M..-----.-..----------..--..--.---.----.ADoms l-421 |

Conlincnlof Moulding Co---------*- ---..---625-1 128

}loplc lror., Inc.-.-----------.--..--.---------.OXbow 8-2536

lv{aron Supplicr, Inc..-.-.--.....--...---------ANgclur 9-0657

NAVACO .ltHlow 8-2141

Norlhwoy Forarf Producls..-----..----OVobrook 5-1000

Rcody Hung Door I'tfg. Co..--------------Vlclorio 9-6112

Roberh Consolidotcd lndurhicr lnc. .-----CU 3-5667

So-Col lldg. lrlofrriclr Co.-..-.-.-.----.-lvlAdiron 7-53(X

Stroil Door & Plywood Corp..---.--CUmbcrlond 3-8125

Torlrr, Wcbrlcr & Johnron.---------.----.ANgclur 9-7231

Torlcr, Webrfcr&John:on (Spcciolly Div.) AN 8-8351

Wcrl Coost Scrccn Co....--..-.-------.---.-ADomr l-llO8

Wood Ponel, Inc. --.-.......--..----(213) DUnkirk l-5178 SPECTA! 3CMcrs

Arociolcd /tlolding Co....----.-..----.--.RAymond 3-3221

Colil. Lbr. Inspcction Scrvicc.....---NOrmondy 5-5431

Coort Ploning f ill-------.....--....-...--..---Jt{Adiron 2-l |8I

lndcpcndent Bldg. lloleriols Co...-----FAirfox 8-3557

Mines Ave. Trucking Scrvicc --.-----.--.----.-.--.RA 3-3691

Molive Engincering Co. -----.26/,-1128

Nordohf ilanufocturing Co...----.-.---.------- ----819-267 5

lcdwood Inrpccfion Servicc.-------.-.-..MAdison 8-63O5

Sccurity Point AAfg. Co. -..------.--------ANgclur l-0358

So. Colif. Arn. C.cblarl ltUg-.-_?lyrcuti ll"lt4l

Tri-Stot. lr{achi ncry of Colif ,-.-.-.----. -----------5E3-g)77

WotcoDennis Corp. --.---------.--.------------.-.--..-..395-5525

tulllEl HAltlDtlNC AND tHlPlNCr CAlllElt

Groenficld & Son, Inc., H. ,tA"--.--.-----NEvodo 617!3

loo lunbrr Houling...--....-*--.----TOpoz l-1C22

lildth.ny Cor Unlooding Srnicc--------CApilol 2-1143

Mines Avc. Worehouse -.--.-RA 3-3691

Son Bernordino - RiversideSontq An<r

Arrowhcod Lumbcr Co.----..-.-.-------.----t7 | 11 885-75 I I

Cofifornio Door Co. of 1..A. ...-----------------------825-7811

Corlow Compony....-...-............---------.-...TAlbot 5-0672

Georgio-Pocific Worehoutc.......-.---..OVcrlond

BUYER'S GUIDE

PORTTAND

Donf & Russell, lnc. ...--..-.----.--.---,,,--..-.-...-CA 6-231 I

Moore Dry Kiln Compony-------------...----AVenue 6-0636

Tumoc Lumber Co.------..---------------,--.-----CApilol 6-6661

U.S. Plywood Corp.-------....--.----..--.......,..CApiio! 7 -0137

Wesf Coosl Lumbermen's Assn. --------.-.-.---------222-1691

TURNER

Norlh Sonliom lumber Soles 743-2118

Woshington

Weycrhoeuser Conrpony

Ziel

TACOMA

Cheney Iumber Co..-..-.--.---.,---.-....-.-...--.FUlton 3-2424

WINLOCK

Shokerlown Coro. .----,,,SUnsel 5-3501 SAN FRANCISCO

TUMBER AND TUMBEI PRODUCTS

Arcolo Redwood Co.----..-.-.---------------------YUkon 6-2067

Col-Pocific Soles Corp.--..-----.-..---.--------.--YUkon l-8620

Del Volle, Kohmon & Co..-..-.----..----.....-..YUkon l-4641

Evons Products Co. -,.,.-,.-.--------- 826-2411

Georgio-Pocific Corp...--..-------.-------DOuglos 2-3388

Getz Bros, & Co.---.--......----.--------.---.----.YUkon 2-6060

Gilbreoth Chemicol Co..-----.-.-...--.---....-....SUtter'l -7537

Holf Co., Jomes 1..-------.-.------------..---.....SUtter 1 -7 52O

Hoffinon Mockin Iumber Co,--.---------.--.JUniper 4-6262

Horbor [u m ber Com po ny---------- -----.---Y Ukon 2-97 27

Higgins Iumber Co., J. E.---.--------------.-Y Alencio 1-8744

Hobbs Woll [umbcr Co.. Inc.--.-------.Flllmore 6-6O00

Kenfiefd, M. E. (Gilchrisr Timber)--.......-WAlnvt l-1522

Lomon Lumber Co...,-.--.--.-----.-------------.-YUkon 2-4376

MocBeoth Hordwood Compony.----.----. -Mlssion 7 -O77 2

Pocific !umber Co., The..---..-.-.---....-GArfield l-3717

Ricci & Kruse Lumber Co..-.-.----------.--.-Mlssion 7-2576

Sif morco, lnc.---.--..-..-----...------..-----.-------EXbrook 2-8268

Torler, Websler & Johnson, Inc.--,-----PRospecl 6-4200

Union Lumber Compony .--------.-.----..-.-..SUtter l-6170

Uniled Slotes Plywood Corp..---.---.--.----JUniper 6-5005

Word & Knopp.--...----.--.---------.-------..GArfield l-l 840

Wendling - Nolhon Co..---.--..--.------..----.-.-SUtter l -5363

BAY AREA

TUMBER AND IUMBER, PRODUCIS

Lumber Co...-----.-.--------POrfcr 3-15,{5

Iumber Co.....-.----...-----------------834-1464

Iumber Co.----------.-----------------Dlomond 2-1451 Bonninglon Lumber Co..-...-----.-------------O[ympic 8-2881 Bruce Co., Inc,, E, [,---------- ----284-1300

Colifornio Lumber Soles --..--....--.--..------.KEllog 4-1004

Cofif. Sugor & Western Pine .....--.----DlomoncJ 2-1178

Donl Foresf Producls, Inc.---------------.--------------321-0620

Duroble Plyrvood Soles Co.-----------DAvenporl 4-2525

Evons Producls Co. --,--,.-----.-.--,-- -------,-,,,-,--.,533-8866

Georgio-Pocific Corp. .-...--....-.-..--...-.----..-.-...-.-849-0561

Georgio-Pocific Corp. (Son Jose)---.----CYpress 7-7800

Golden Goie Lumber Co.-----------.------THornwoll 1-4730

Hill Whsle. [umber & Supply Co. --l,Andscope 5-1000

Holmes, Fred C. ----.-----.-.--..-------.---------.---KEllog 3-5326

K-D Cedor Supply Co..-....--....--.---..--------ELgin 7-1063

Kelley, Af berl

OBITUARIES

James Augustus Samuels, 78, a lumber estimator and resident of San Jose for the past.20 years, died of a healt attack April 3, in a San Jose hospital.

Mr. Samuels had been with Economy Lumber Company, Campbell, California, and prior to that was with the old Chase Lumber Comp,any in San Jose. He startcd his lumber career with American Sash & Door in Kansas City, Missouri, at the turn of the century.

He leaves his wife, Nellie L. Samuels of their San Jose home; a daughter, Cathryn Samuels, a teacher at Willow Glen High School; and a brother, Dr. Charles Floto of Kansas City.

A native of Oklahoma, Mr. Samuels was a member of the San Jose Lions Club and Kirkwood Lodge No. 484 F&AM of Kirkwood, Missouri.

Prentice Howard Miller, 51, ollice manager fol Chase Lumber Co. until it went out of business, died Mar.ch 30, in National City, California.

In more recent years, Mr. Milter had been serving as assistant credit manager for Tarter, Webster & Johnson's nlants at Santa Fe Springs and National City. He had spent most of his career with the American Forest Products organization.

Miller was a member of Hoo-Hoo, the National City Lions Club, Fr.aternity Lodge

No. 399, F&AM, of San Jose, and the San Jose Scottish Rite Bodies.

He leaves his wife, Ola Rae Miller', of their home at 13333 Fonseca Street, La Mirada, California.

Lyle S. Vincent, 66, prorninent Oakland Mason and owner-manager of Intelbay Lumber Co., Oakland, died after a brief hospitalization on April 10. Mr. Vincent was born in Sterling, Nebraska, and moved to Seattle, Washington, as ,a child. He entered the lumber business in the Northwest in 1919, and for many years operated his own wholesale business in Seattle.

He came to San Francisco in 1937 as a lepresentative of the old West Oregon Lumber Company. Entering the field of retailing in 1947, he acquired the interests of Twin Harbors Lumber Co. and Intelbay Lumber Company.

Mr. Vincent was a former member of the Alameda grand jury; a past president of the Oakland Kiwanis Club; a member of Indian Lodge No. 638, F&AM, Berkeley; a 32nd degree membcr of the Aahmes Temple of the Shrine; a member of the Scottish Rite Bodies, and a member of the Atheni,an-Nile Club.

He is survived by his widow, Emma, of 376 Orange St.; two sons, Robert and Peter, both of Seattle; a daughter, Mrs. Martha Tlekell of Casa Grande. Arizona: two sisters, Miss Ruth Vincent and Mrs. Helen Sedwick, both of Wilmington, Delaware; and L2 grandchildren.

Casimir Jackson Wood, Iongtime plesident of the Caspar Lumber Co. in Mendocino County and a plominent Masonic figure, died Aplil 8, at the age of 94, at his Hillsborough, California home.

A contempot'ary of A. B. Hammond, C. R. Johnson, Jim Tyson, C. E. DeCamp (his half-blother) and many other old timels, Cass Wood was a l'emal'kable man, and a thorough lumberman.

For better than 70 years, and right up until the day before his death, he went to work in his office of the Caspal Lumbel Company and its subsidiary, Redwood Manufacturers, concerns founded in 1851 by his grandfather Jacob Gleen Wood.

He was born in Caspar, Mendocino County, California, and inherited the presidency of the Caspar Lumber Company from his nationally famous mother', Abbie KrebsWilkins, who was a recognized leader in the lumber industry, and the first woman to be seated as a delegate to the Republican National Convention. Mr'. Wood also had the distinction of being one of the states leading masons, having been for' 50 years a member of the Scottish Rite, and having serwed as a past Potentate of Islam Temple of the Shrine. He was a member' of the San Francisco Olympic Club and the Menlo Country CIub.

Mr'. Wood is survived by his widorv, Irene; a daughter, Mrs. Abbie Fout, Palo Alto; a son, Casimir Jackson Wood, Jr., Atherton, and a sister, Mrs. Frances A. Harris of Pasadena. He also leaves three grandchildren, Stephanie, Daryl and Kimberley Wood, all of Atherton.

SETECT STRAIT DOOR FOR '64

How mony doors hove you opened todcy? Opening o door is as inslinctive os wolking. lt is only when something out of the ordinory hoppens thot we psy otlention to it, Todoy for sure you hove opened lens of doors, perhops hundreds. Wos there perhops somelhing wrong with cny of them? lf lhere hod been, you would certoinly hove remembered it.

When you hove STRAIT PLACAROI doors, you hove the very best in hollow core slob doors in ony specie. Knock on the STRAIT PIACARO! hollow core doors qnd nolice the solid scund thot tells you il is more thsn o hollow core.

PTACAROL CORE HAS WON UNIVERSAL FAME

The core of rhe STRAIT PIACAROL flush door is composed of smoll wooden spirols which ore ftrmly pocked together, thus giving fhe corc o HONEYCOMBED strucluro. This struclut€ is o polenled ploce3s thol hos proven itself oll over lhc world.

o EXCEIIENT STABIUTY ond RIGIDITY