The California Lumber Merchant - May 1960

NEED PONTEN

Mcacatug Edltor

Ploccc trddrcr all l{cwr od Buiam Conelpsd6ca lo lho

Ofiicc oI Publicctioc

Tbr Cclilonic Lunbcr McrcbqatRoon 5l[ llB W..l 8lb 8t. Lor Angolu

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

IALENI]AR t]F I[]MING EVENTS Moy

National Lumber Manufactufers Assn. Spring nreeting, hotel, San Francisco, J|/|.ay 2-5; includes meetings oI National NLMA Wood Promotion Committee, National Woocl Council, Board of Directors, Standing and special comnrittees, etc.

San Fernando Valley Hoo-Hoo-Ette Club Show, Round Robin restaurant, 13562 Oaks, 6:30 p.m., May 4 (Reservations: 5-0339).

6, Dinner and Fashion Ventura Blvd., Slrernrarr Monica Martin, POplar

Sacramento Hoo-Hoo Club lG) annual Concatenation and Golf tournament, May 6. Golf: Haggin Oaks Course,8:00 a.m. ancl l:00 p.m.; Concat: Manhart Legion Hall (3520 Fifth Ave.), 5:59 p.m.; Dinner and Entertainment: 7:59 p.m.

408th Terrible Twenty Tournament, Los Angeles Country Club, May 6.

National Building Material Distributo,rs Assn. annual Spring convention, Arlington hotel, Hot Springs, Ark., May-9-ll.

Los Angeles Hoo-Hoo Club 2 Spring Fiesta, Hacienda Country Club, East Whittier, May 13. Golf : 10:09 a.m., Cocktails: 5:39 p.m., Dinner and Entertainment: 7:39 p.m.

Inland Empire Hoo-Hoo Club 117 annual Ladies Nite, Desi Arnaz' Indian Wells hotel, Palm Springs, May 14. Golf tournament, 10:00 a.m.; spbnsored Cocktail hour, 6:00 p.m.; steak Dinner, prize awards and Dancing.

National Retail Lumber Dealers Assn. Spring nreetings, Shorcham hotel, Washington, DlC., May 14-18.

Douglas Fir Plywood Association annual meeting, May 15-19, Oalland Hoo-Hoo Club 39 annual Reveille, Claremont hotel, Berkeley, May 20. Golf: Mira Vista Country Club, El Cerrito, 10:59 a.m.; Dinner and Entertainment: 6:29 p.m.

Dubs, Ltd. irronthly tournanrent, Mira Vista Golf an<l Country Club, May 2O, irr conjunction with Oakland Hoo-Hoo Revcille.

San Francisco Hoo-Hoo Club 9 annual Dinner-Dance, Meatlow Club, Fairfax, May 28; chairman: Charlie White; tickets: Bill Johnson (Flllmore 6-6000).

Ldvcrtigiac Reprercntciiiee:

Southen Calilornic: OI.E MAY 108 West 8th Si. Los Aageles ll, Cslit. MAdisoa 2-1565

Norihern Cqlilornic: MAX COOK 420 Mcrket St. San Frcncisco ll. Cctil, YUkon 2-{79?

Advertising Rates on Application

Gil Word,

ycds, ]erpe(lively, rene.t pqrt of ihe qeq covered by the hwdrcdt of dolen of the April coystld of fhe Southern Cqlifonia Reloil Lmber Aln. Thir lcene lrom the tecond-dq7 luncheon Moogm{t Workthop ia me of lhe highliglt: of the onuol, covered in the picto.iol reporiing ltqrtir€ on neri poge

Photo Credits:

Weaver Photography Servlce, Los Angeles; Tom Baroclo, Southern California Retail Lumber Assn., and Ole May and Reed Forter, The California Lumber Merchant.

Ed ludwick (leftl , Norbert Bundrchuh (of the mikel md

represdting Strtq Borboro, lor Angeles ond Oroge conly retqil

43rd Annuql Convention qnd Trode Show SoCol Deolers Fqce New Decode With Enthusiqsm

Enthusiasm for the new decade was the pervading and prevailing spirit of the 43rd annual convention and trade show of the Southern Caliiomia Retail Lumber Association as hundreds of dealer and supplier members thronged each session of the three-day event, April 19-21' at the Ambassador hotel in Los Angeles'

With President C' Gilmore Ward (president, Ward & Harrington Lumber Co., Santa Ana) o{ffciating, the activity started at 8:30 a'm'' Aoril lg, wiih the annual Directorst breakfast in the Lido room for the el-ection of 1960-6I officers and directors, plus the necessary Association business discussions.

-

ei iO,OO a.m., the Registration desk was opened in the n.rain lobby for reservations. The Ernbassy room was opened at 10:30 for the ffrst oitti"" days of visits to the iplendid Equipment and Products Exhibits. They were' more dazzling and useiul to dealers this year than -ever b"for", u.rd the dealers rewarded the suppliers with inspection -of the p.od""tt and services ofiered, and hq{ many questions to ask and helpiul comments to give, as well as valuable orders to place'

At Noon the ffrst meeting was scheduled' and guests were greeted with the pleasant otgutt mrlsic of Chauncey Haines, Jr', as they entered the Embassy room.

Officer Frode B. Kilstofte, president of the Rossman Mill & Lumber Co., Wilmington, presided at the ffrst session. An inspired and hea-rtfelt Invocation, in a lbng-standing SCRLA tradition, o{ficially opened the convention to the delegates. It was excellently given by Leo E' Hubbard, secretary of the Hayward Lumber-& Investment Co., Los Angeles'

Following tie luncheon, Dealer Kilstofte introduced the day's speaker, Stary Gange, vice-president of the Paciffc Olive Co., Visalia, whose topic was'"People f Problems : Opportunities." The wise and witty Mr. Gange is no stranger to lumbermen. He has been a frequent speaker at everits of the Lumber Merchants Assn. of Northern California' and was a highlight of the NRLDA Exposition in Cleveland last November.

M"r. Cange's rapid-ffre talk was both humorous and challenging as he touched on topicJ from politics to weather, but always pointing up the opportunities ihat California will continue to offer its alert citizens and businessmen in increasing abundance.

President Ward took the mlke next to report on the association's afiairs. He called the 1959-60 span a normal year but listed several strides forward that had been made. He cited uniform grading policies' uniform credit policies and the ffrm practices now established of the lVo cash discount and the return of cartage costs, as well as the fairer method of assessing member dues. Highlights of the year included the Art Hood Workshop in Long Beach, attended by almost 100 enrollees from vastly scattered sections of the countrl' and Canada. Gil Ward bowed ofi with sincere thanks to all members for their splendid cooperation during his term,

The 1957-58 and 1958-59 president, Hal A. Brown, now regrettabll, retired from an industry that respects him, was called to the center stage and presented with a scroll by Kilstofte, in behalf of the officers and directors, for his devotion to duty and services to the Association.

The ffnal event of the ffrst session was the presentation of the Look Magazine feature, "Mr. Dealer, Look in the Mirror," by Vern Anderson, the magazine's west coast advertising tnanager. The presentation was ffrst shown at the 1959 Exposition, and again this February for the Western Retail Lumbermen's Assn. annual in Spokane (CLI/I, 4/l/60),

1960-61 Ofiicers of rhe SCRTA

The 1960-61 officers of the SCRLA, elected by the directors in session at the convention, April 19, will be:

President-Stanley G. McDonald, vice-president and assistant manager, Owens-Parks Lumber Co., Vernon; Executive Vice-President-Orrle W. Hamllton; Viee.PresidentsIlomer H. Burnaby, president, Sun Lumber Co., San Pedro; W. H. Marmlon, president and general manag'er, San Gabriel Valley Lumber Co., Arcadia; Russell II. McCoy' secretary, McCoy Lumber Co., Hemet; itrohn D. Sulliva,n' vice-president and manager, Western Lumber Co. of San Diego; Treasurer

-Kingston McKoe, vice-president and assistant general man-

Forest Lumber Co., Pasadena; Secretary-Robort II. Leishman, partner, Crown City Lumber & Mill Co., Pasadena.

A new President Emeritus was also elected this year, joining Park Arnold, Paul Hallingby and Everett Parker on that distinguished dealer roster. He is Asa E. Flckllng of the Fickling Lumber Co., Long Beach.

Its biting, caustic comments on practices in some building materials stores found an eager audience in the SCRLA members, and its message hit home here, too, as it has wherever the excellent subject has been presented.

Dorothy Woodhead Brorvn (Mrs. I{al) was called upon to present the attendance prizes to lucky winners and did it in her always charming, gracious manner that made the audience hope that she and Hal will, at least, always be available for convention and conference gatherings. The afternoon was given over to attendance at the Exhibits and private gatherings.

Several hundred members and their guests attended the Open House and Exposition scheduled Tuesday evening-the largest attendance yet at this annual event for "Farnily Night" at the Trade Show. Architects, engineers and designers are invited guests, as well as employes of the

Prerident C. Gilmorc Word lefil greelr hir tuccettot, Stoley G. llcDonold (Genterl, 6d Orrie Hmillon conlinue! in execalive ofrce ager,

Top: Jim Newquitt. Bob Sutton, "Loy" leichmon ond Tm Fox. Lower: Bob Horrir, .1. 5. Erown qd rhe SCRLA's Dqve Hill.

Iop: "Sody" ilcDonold od Frode Kil:tofte. Lower: Consolidoled't "Filz" tquiret the Lompoc lody deoler Lqilo Moore.

Top: Ed Holt, Poul Fritchey md Deon Butchd, Lower: Dee Esrley qnd Rolt Blonchord qf the Piffeer lr€qktqtl.

lopr The Frqnk Olronr tolk thingi oyc. with Lqlhrop Lei:hmon, Lower: Horry Whithore, Berl ,$cKee qnd Arl Neth.

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SPECIFICATIONS

FACES

Dti

MAY l, 1960

rt'tiril ralrls irrrl nr.rrrbt'rs of thc *'lrrlcsirlr'firnrs.'l'lrt'crlrilrits g,t rr lcirl lrig 1tla1., ittt<[ tltr, stiLlls rurtrtrrirg tlrc bootlrs lovcrl tlre crotrls irrrrl g,err1 gtncrolrs u'itlr tlrir <lerrronstrrrtiorrs rrrrtl lrt'lpfrrl hirrts.

I,lvt'rvtlrin{t l'its fret':rrr<l tlrc Ilrru'aii:rrr I,rrnt,lt urrs pott'rrt, ltrrt rr lriugt,r kick urrs tlre sr.irrtillating t,ntcrtrrirrntt,rrt ltroriclrrl lrr, 'l',tr' Nlirrslr irrrrl

IIcr Hrrwuiiarr llrrlas.

Russcll P. F'r'itche1,, st'cretary-trt'trsrrrt'r of tlrt' l)alrrr Avcrrrri, l,rrrtrlrt,r (1r.. Allrrrrnbrl, prt'sirl.rl rrt tlris t'rent, irrrtl it *;rs no t'll.rt irt rrll nith tLe ht'lp of tht: IripJrappl Ilirsrrriarrs.

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Young Deoler Russ Frit(hey presided d lhe Open House

Beoutiful Atlendon(e Pri:es, furni shed by the lisl of Donors ol the right, oppre.ioted by oll

Open House ond "Fomily

Top: Gulf Pocifi< Lond & Lumber Co. ond Koibob Lumber Co. showed their wores. Botlom: Wesiern Pine Asso(iotion exploined lhe rpecies ond new Grode Rules.

Ni9ht" mode o perfe(l occosion for the old Polten-Blinn gong lo get to- gelher for the photo dt the left.

The beoutiful Chee sisters: Yoeni Chin {lett}, who is morried, ond Sue Chee (riqht), who works .in the SCRTA ofiices, pose pre'ily by John Northm,s ,,HorUo.l"re;;- tt"ri priar.i. ne gtrri hung the Howoiion leii on lhe guests ond helped hostess the Open House

Toni /vlorsh {righr) ond Her Howoiion Hulo Girls were o treot lo the eye ond the eor with the music of Mox Reid ond his Choror lslqnders

Top: Robed H. Broun Compony is o new member of the SCRLA, olso hod o booth. Bottom: Another fomilior nme lo members of the retoil moteriols trode.

Top: 5o-Col Building Moteriols Co. showed io mony fine produ(is it took o guide to point them out. Bottom: Koppers Co. furnished on oilro(tive booth.

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vention, was staged at 8:30 oI the second day. Wayne F, Mullin, president of the Mullin Lumber Co., presided this year and the platform presence of the "old smoothie" was never more gracious as he presented each "old-timer" for tribute by their own industry. Beautiful certiffcates prepared by Orrie Hamilton were handed to each man honored as he arose from the crowd to take his bow and hear his historv brieflv recited. Following next was what easily proved to be the irighlight of th.

Deq BctGher greet3 the Fronk Olrqt ql the Breqklql

Tm Fox ( lcftl genercl .hdimfi of the 1960 NILDA Expsitid in 5d Frqn.ii.o, med hir Atlendoce Commilfee from the S€RLA deqler: lo 3pur thir yec'r Big Show, Novmber t3-16. lhey *ill be {1. to r. I Bob sutton, "Sndy" tilcDmcld, Frode B. Kilrtofle md Bob Leirhmo

entire 1960 convention. A timely, provocadve play, "The Folly of the Short Cut," was performed by a superb cast that acted Charles Clay's brilliant script like a labor of love. Wholesaler Clay's commentary on everyday transactions in all too many phases of the industry was wellwritten and hard-hitting, and each of the biting lines found a mark in someone's own past experiences.

Mr, Clay also directed his own script, and the favor his "actors" found

Woyne Mullin (ot the mikel m. c.'s lhe Breokfost, with Mildred od Gil Wqd on the left ond Frol Burnoby qt the righl

George llelville qnd the Evcretl Pqken

rritli tlrt'ir irrrrlilrrtt.slrorrlrl lritvt'prorrrl rrrorc tllut irllrlt'rc*rtt'tl lor lrit rt,rr tlt,r't,r r'llorts. ilr' srrs aitllrl orr tlrr' liglrt ( lr('s l)\ 'lelrt Kellr of Irit Iirrrr, tltt'Olrrl l,rrrrrlrtr (1o.. Ittglcuootl. ltrttl lrtt* Kt'lll "liit tlrc suittlr" urxrltl rlo crrrlit to tlrt'lrt'st.\l''[,r'ttritirrrr: tlrt'liqlrt tttcs. itt littt, itrr<l tlrc rrtllitl chrtrrgcs ol' .'ltitts" iltrtl :tcttt's ut'rt' itL litrgt' ttt,'itstttt rcsltorrsilllt' for tltt: srrt ccss o[ tltt' slrort. 'fltt'rrcliotr ol tlrt'pliry'trlkt's plrrtc itr r',rtlt of tlrt'ol[itt'. ol tlrc l]tril<lt'r', tlrt' Ilt'tirilrr-. tlrr'\\"lrolesalt'r itrrrl tl,r'Srrrirrrill ()pt'rittor. lltt'st'tolt's tt'rc rlorrtlt'rfrrlly rvtll plirl trl lx':

Se(retory Adoms, Electricion Riley ond Direclor Cloy<t their respe(live roles 'l'lrc rlvirtiorr of tht'rrrrrlit'rrt'('at tlr('r'orrtlrrsiotr of the pt'rfolrrlitn(( \\it5 l jrrstifit'cl a\\'ilr(l to ittttltor-tlirt'cttlr, trtst rtttrl trt'u lttttl. lor tltc ritrit'tr ol "lrirts" ltc sort'in lris lltsirrt'sst's rtttl tlrt'skill itt t'ttitttirtg t'rttlt tlt:trrrc'tt.r. s't'slrouklrr't lrt'rrl irll srrt'prtst'tl if i\rrtl1'lttttes ltasrt't lrittl itrr ollt'r ol' t\\'o frol) I [o]ir s'oorl lrr ros'.

G. McDonold ond "Bus" Elonchord-Acodemy Awordworthy performers oll! 'l'lrc llrrilck'r-ll. \\'. "Bus" Blanchard. r it t'-1trt'si<lt'rtt rttrtl ptttt ltitsittg irg('nl. Illall(l)irr(l l,unrl)('r (1o., \ortlr IIollr uoorI: l-lrt' Retailcr-Stanlcy C. \IcDonald. r it t'-plt'sirlcrt inrtl rrssistitnt ttnttrrgt'r, Os trrs-ltirrks l,unrl)('r (1o., \'ttrrorr: 'l'lit' \\'lrolt'salt r-l)ar1'l L. llotrtl, r'it't'-pr'('si(l(rrt. lirt'tttottt littrt'st l'rorl rrt.ts. \\ lritl ir.r': 'l-lre Sau rrrill Opcrrtor-Ancl1 Jorre s, os rrcr, Arttll .lotrcs Ltttttlrt'r Co., 'li nrplt' Oity ur rrl -I-he St'r'rctirrr-(lrrrinc Adanrs. scclt'trrrr'-lrrxrkklr'pt'r, Il. \1. Nt'lson Lttnbt'r (h.. \lorrtclrtlkr.

s<ene from the Ploy { l. ..\rl jorrlnrrrt.rt to tlrt l)i(rl tl)(' rlclt'girtt': rrrrtil Nolbert Bundschuh.

to r.)-Andy Jones, Doryl "Bus" Blonchord l'rrrrlt' Sltorv t'rlribits rrrrrl tlrc sttotrtl \txttt st'ssiort Irrilritg('r-tr(,ilsrrrt,r 0f llrt

Bond, Sondy McDonold ond lrrivltt' girtlrt'rirrgs ot t rr\lvltlc Avt'rrrrc Lrrrrrlx'r

Left to Right: Andy Jones, Corrine Adoms. Aulhor-Direclor Chuck Cloy, Doryl Bond, Stonley

U.S. Gypsum Co. hod o crowd Horbor Plywood showed ils wores

€qlifornio Federol 5ovings, roo

Old nome DuPonl de Nemours

Koiser Gypsum hod o p.elty 9irl,

'Glide-Moster" ollro<led inleresl

Kordile wos oulslonding producl.

Simpson Redwood hod lhe goods

Nylon Steel Produ(fs Co

Insulite omong lhe brond nomes And on old friend of the trode

Ponel Boord Mfg. Co. wos lhere

C()., \ftrtrrrlViir, \\'rrs tltt' presidirtg ollic'cr rrt tlris st'ssirtlt :ts rVt'll irs \lrttlcr1t6r ef tlrt'Pirrrll tlrrt *'irs tlrt,progrurn )riglrliulrt. lrollrtuitrg ittlotlttrlrct'llcrrt nrcal, tlris l'ltttt'l tttt tttotlt'rtt tnt'rcltrttrclisittg got rllr(l(r \\'ir). -l'lrr'first l'iurclist. ()rr tlr('srrl)i('(t of "Crt'ittilt'St'llirrg"'sits Iicl Storter. Jr., {r'rrt'rirl 1}ralilg('r. Situ tt'llt' l,tttttbt'r Clr., Wlst l,os r\rtgt'lt's.

"(lrt'irtt' itr tlrc virrtl srlt':trtt'rt it tlt'sirt' to st'll -\l()llli." thc 1orrrru tlt'irlcl lrcgrut, "ittt<[ itr tlrt'tttstotttt'r a tlt'sirt to llrl l]lil'l'l'[ill." IIt'tol<l of tlrt' rrrrrtthl), sill('s rrleetirrgs uitlr nritrrrrlirctrut'rs itrrtl rlistriltrrtor: lrt'ltl irr tlrcir Sruvttllt' I irr<1. *,lriclr Ins 22 erttlllovt's.

"salesrnen al ottt' r'itrtI tttt'itrrs ,'\Ll, ltttsottttel," lrt' sititl' "t'spt'tirLllr tlrt'tnrc'k rlrir.r'rs *'ho arc in vrtLrrrrlrlt't'orttact *'itlr tlrc prrlrlit." Ilt' <lt'strilrcd tltt'ritttgt'of scrt't'tt tlortls ltltttcllrrl. for ittstitttct'. prittrl lrorlr S15.1)5 to $24.95. Hc srritl tlrt'stort"s sitJcsllt'oillt'ltitrc lrt't'tl lrrlirtt'tl ttr slrou'thc lrt'ttt'r itt'm first. Arrd tht'S2'1.1)5 iterlr lrrts orrtsokl tlrt'otllcr I0-to-l rurrlt'r tlris rncthtxi.

Stoner, .[r., itlso stri<l tlrrrt t]rc 1'trrtl's 1951) stlltts ilttrt':tst'rvas 12"i. ilrrtl witlr ont' rtrtn Icss orr tht' prrl roll.

"Or tlrc oltl poirrt of \Vhat the \tatcrial Will I)o F'or You, u'c shttu' tltclrr," lrt'trrtrtintttrl. "\\'t'sho$'tirt'rtr its itllplitirtiorl for IIi-1"i, Stt'rt'rl iur<l 0tlrt'r pn'scrrt-tlirl lrornt'$irilts. \\'c pOirrt orrt its rrdrlitiorrirl beatrtl'. \\re tt'll tlrt'rtr that it ri'ill c0st otrly iLs rrtrrc,lr tO irrstirll orrC it0nt as rttt0tlrt'r. irrrl $'<'rCrttitttl tlrt'nr tlrirt tlrt'rrtatt'riltl is goiril to lrt'irr tlrt'ir' lrorrrcs lrlr nlArl\ \'('itrs.

"\\,'t'irrstill corrfirlt'rrtt'in tlit tustotrtt'r." lrt'irtltlcd. "\\'t'ltaveforrrrtl tlris lrrrs plitl grt'irt tlivitlt'rrcls."

'llrt'Slru'tcllt'litrtl iLlso girt's it trtslr llotttts ott l)t'rcclltit(( ol sitlt's to its srr'lt'slrcoplt'-"lrrrrl it *orks n'orrtlt'rs!" Storr,'r rlcclrtri'tl. "lt takt's ltrr nrOrC t,llor.t trl sr.ll rr S2 itt'rrr tlrtrrr a $I itCrD," lre'r't'rrrirrtlcrl lris fcllo$ rlt'itlcrs iri corrt lttsiott.

'l'lrc st'c'orrtl l'rtrrt'list, orr tltt'srrlricct of '.\tlrt'rtisillg- \\'ils W. S. "Bill" Orxvling, Jr., r'it't'-1trt'siclt'rtt, st'crt'titr1 ittrtl its:istrttlt 1)lillrilg('r of tlit' I)irit'l,irl Lrnrbt'r'Oo., Sarr l)it'go.

")oruig llill" rlcscrilrt'tl tlailf iurcl u't't'kly ll('\\'spill)('r5 rtlttl, t'spt'tiitlll. tlrt,\t,llos'lragt's of tht'ttlr'ltlrrtrrc dir('(.tori('s:rs tlrc lrcst llteal)s itvirilirl)l(l

Dick Freemon (lefll hosted for SoCol Building Moleriols

ffi. h'*

Torter, Websler & Johnson reolly rolled out the products

Weyerhoeuser Co., os usuol, hod o very beoutiful booth.

Western Pine Aslociolion's exhibit olwoys gets o big ployThey liked whdt they sow ot Dovidson-Weslern's disPloyt.Wesl Coost Lumbermen's Assn. hod inleresting new feolures

Douglos Fir Plywood Assn, rhowed o llock of new ideos. The Hysler Co. dirploy olfrd(ted Deoler Chester Knight U.5. Plywood Corp. dmonslroled use3 of Produ(ls, loo.

The Lumber Corrierr sold like lhe proverbiol hotcokes. The lodies liked lhe beouriful Celolex improvements. Ben Gordner shows how Wolren Soulhwesl preserve! il.

Your Fellow lunher Dealer ls Working for Y0U...

Since early January of this year, your fellow lumber dealers have been planning the greatest Building Materials show evei staged for the 7th-Annual NRLDA Exposit'frn, to be }ield in-San Francisco, CaM-omia, Nove-b"r fg-fO, fgOb. The frst full committee meeting wis held in the City by the Golden Gate, March 10 and 11. under the chairmanship of Dealer Tom Fox, the general chairman of the 1960 Exposition. At that time, the ohoto above was taken in front of the San Francisco Civic Auditorium, in which, with adjacent Brooks Hall, fhe gieantic building product exhibits will be installed. Studying a foor plan of the Hall and Auditorium, the group above includes ( left to right ) :

Frank E. HEARD, Woodland, Calif.; R. C. TYLANDER, West Palm Beach, Fla.; Jack F. POMEROI' executive vice-nresidenf. Lumber Merchants Assn. of -Northem Califomia, San Francisco; Oertell COLLINS' Savannah, Ga.;- Paul ELY, North Platte, Neb.; Paul DE VILLE, NRTIDA president, Canton, Ohio; H. W. BLACKSTOCK, Seatde, Wash.; Robert J. McCUTCHAN, Lebanon, In{.; H. R. NO-RTFUP, executive vicepresident. NRLbA, Washinston,-D.C.; W. B. OLDHAM, Dallas, Texas; Thomas J. FOX, Santa Monica, Califr; james C.'O'MALLEY, Phoelix,-Arizona; Henry HULETT, Corte Madera, Calif., and Phil CREDEN, Chicago, Ill.

Are YOU Proftting from the Countless Advantages of Trade Association

Membership in One of These Western Retail Lumber Dealer Organizations?

Arizona Retail Lumber & Builders Supply Assn.

4740 N. Central Avenue

Phoenix, Arizona

(Gus R. Michaels, Executive Secretary, Manager)

Lumber N{erchants Assn. of Northern California

24 Califomia Street

San Francisco 11, California

(Jack F. Pomeroy, Executive Vice-President)

Montana Retail Lumbermen's Association

326 Fuller Avenue

Helena. Montana

( Robert J. Lawrence, Manager )

Mountain States Lumber Dealers Association

( affiliated with Intermountain Lumber Dealers Assn. )

432 S. Main Street

Salt Lake City, Utah

( C. W. Nortz, Executive Secretary; Field office: Denver, Colo.; Henry Thiele)

Southern c"lifolotffito Arrn.

lll West 7th Street

Los Angeles 14, Califomia

( Orrie W. Hamilton, Executive Vice-President )

westernR"t"ilffi *"i"tiort

333 First West

Seattle 99, Washington

(Ross G. Kincaid, Managing Director)

- federated. associations of the National Retail Lumber Dealers Associntion -

and Coming November I in this magazinethe greatest Special Issue ever planned for you -

Previewing the 7th Annual Building Products Exposition

SAN FRANCISCO, CALIF.. NOVEMBER I3 I6, 1960

Ailoertising Rate Caills WiIl Be Fwnished Upon Request to: The California Lumber Merchant 108 West 6th St. . Room 508 . Los Angeles 14, Calif.

to the retail lumber yard to push its wares and keep its name ( and Phone Number) constantly before its trade.

"The Classiffed section of the phone directory is a MUST for the dealer year after year," he believes. "You catch the customer at the MOMENT he is ready to buy, You've 'got them' when they take the time to look you up and, if you're not there, they'll call someode who is.

"9 out of l0 families DO look in the Yellow pages," he pointed up the phone company's familiar slogan.

_-Cowling, Jr., said that today's population is constantly on the move. This "mobile population" is a "reidy-made market," he believes.

Most retail yards are "under-advertised," he said. "Advertising is an investment, not an expense.

"Advertising releases manpower for greater sales production, Approximately 2Vo at least of your sales budget should go for advertising to get them in to sell to," Cowling concluded.

The third Panelist, on the subject of "Revolving Credit," was J. Eric Beckstrom, vice-president of the Arcadia ( Calif, ) Lumber Co. Young "Beck" said the Arcadia yard started a Revolving-Credit policy in 1958 and their trade is now familiar with the system, and asks for it at the retail lumberyard, too, from their other types of everyday purchases.

"The service charge offers lumber dealers a good retum on either their own funds or a bank loan," he said. It also offsets some bookkeeping costs, he reminded his audience. "Revolving Credit is a bridge-it gets better results in payments, develops better customer-relationships you don't have to hound them-you've ofiered them a way they can pay."

He said the system is easy to put into effect, and a new Califomii law Assembly Bill SOG-"Credit Sales").

includes all types of sales aid to credit system (the Unruh Act, lg5g;

"We write all homeowner and contractor deals on the Revolving Credit plan," he continued, "We also include a credit plate in our corr:espondence with the customer. It not only pleases them, and makes it eaiy for them;,it helps us to keep the record straight and we know we'll get back something legible that we can read," Beckstrom concluded.

The fourth Panelist, on the subject of "Costing Sales Tiqkets," was Ed rdwick, vice-president and general manager, Santa Baibara ( Calif. ) Lu4wick, Santa (Calif.) Mill & Lumber Co.

"We cost every one," Ludwick stafted, "-the girl does it! We can tell what we have paid for every item of material for the past year.

"In fact, we can tell on Tuesday morning what our profft was for the prwious week," he declared. "We believe in 'compensatory pricing."'

The dealer sliowed some excellent slides from actuil sales tickets of-the Santa Barbara retail yard, and his talk hit right over home-plate with every dealer present when the slides showed how rnany, how varied, and how costly any mistakes on sales tickets cdn be in the retail lumberyard. But the costing of the tickets so early in the sale makes the mistake easy to catch and saves the yard rriany headaches later on.

Ludwick said the Santa Barbara yard has codes on all material items handled, but none yet for hardwar6 items.

The fffth and ffnal Panelist, on the subject of "Incentives," was H. N. "North" Swanson, vice-president and general manager, Eagle Rock Lumber Co., Los Angeles. His past talks at the SCRLA's Palm Springs Fall Conferences have taught his audiences to expect much from young Swanson and he didn't let them down at the convention either.

"Group incentives will weed out the drones in the sales force." he began. "If_-management will reward superior performance, it will provide friendly rivalry in the store, overcome slump periods, etc.

"We use our own varieties of the best of other iuccessful plans," he continued. "We have the Suggestion Box by month and by-year. We give an extra week's vacation as a prize for good suggestions and new ideas.

"An incentive also affords less job tumover; an employee wants to stay in your employ if he knows he is valued and rewarded when merited," he declared.

"When we started our profft-sharing plan, we opened our books to our employes," Swanson said in conclusion. "Our plan is based on a

percentage of investment. We have one salesman who voluntarilv took a Dale Carnegie course in personal relations," he added. "That saiesman doesn't know it yet but we're so pleased with his aftitude that we're going to pay his tuition in the course."

Tle ffve y_oung, dealers in the convention's Management Workshop luncheon made solid hits, each of them. One could call them the dealei leaders of tomorrow if they, and their moderator, of course, Norb Bundschuh, hadn't already long since proved that, by the very methods they generously disclosed to all at the convention, they are'already among the Southland's dealer leaders of today.

The last feature of the afternoon session was "Your Home Comes First-A Special Report." The excellent non-commercial color movie was produced by The Celotex Corporation as an industry service to the building materials industry, and was presented localy Ly Louis Matz, marrager, west coast district, for Celotex Corp. Managet Matz, as ingralating i1 his own way as John Cameron Swayze, who narrated the ffne ffIm, made a hit with the audience that remained until the mid-aftemoon scheduling.

The awarding of attendance prizes again wrapped up the afternoon program.

Orrie Hamilton strung together a rope of pearls for the brilliant show of the anmral Banquet that evening. Following the excellent dinner, a genuine all-star show regaled the guests. Each a headliner in his and her own right, just a listing of the names indicates t}le calibre of the entertainment:

Dazzling I.ucille Nonnln, stage, screen and TV star, with Harry Frohnan at the piano; Wally Boag, master of ceremonies and comedian without equal; Betty Gorham, "The Queen of Clubs',; The Kirkhams_ M.agic and Pickpocke_ting, and The Albins, comedy'ballroom dancers. All togetier, _they made an evening none present will soon forget,

The ffnal day, in another e{cellent and long-standing SCRLI{ conven_ tion tradition, was Los Angeles and Southem Califoiria goo_Uoo and Hoo-Hoo-Ette Day.

More than 350 of the fratemity (and sorority?) turned out for the Thufsday luncheon SCRLA arrnually extends htnoring tt"ir-.rg*fr"_ tions. President Gil Ward presented the co-chairm"r, if th" da;:F; the Dealers: Bob Leishman, partner in the Crown City Lumberi Mii Co., Pasadena, and-For Hoo-Hoo: Harold R. CoIe, ."i"..n*"go lf tt" Bohnhoff Lulnber Co., Los Angeles, and Snark of f,. e. Hoo_HJo Club 2. The annual Fashion show staged at this time of the conventi""-*"t "Your Vacation Wardrobe" this year and, may we say, Emmeline

Heod Toble ot thc Hoo-Hoo Doy found llcfrphof-o, --l!.fr ro righrl I Koi tpGl od Lowell (olb, Chorlotte od' Wom lluf f in, Jim Ngwquirt, "Sqdy,, i/rc- Doold od Mr. Onie Hmiltm-

Riglt Phofo (lofr to rishtl ! Irlrr. od Itill Seley, the Clcb 3 Snork, up frm lqn 91.g"; Helen md Don bufkin, John Orgod od rhe t95E-59 Club i Snork, Dm Broley

Seqted (left to right) | Ed Stoner, Jr., J. Eric Beckrt.m qd Bill Crylim, Jr, Stndinq (1. to r.lr "North" Sworon, Ed Ludrick od Naberr Bcndschu-h'

A SYMBOL OF THINGS TO COME Soon vou willsee this trademark on every precision built Bellwood construc tion component. lt symbolizes Bellwood progress and quality in the manufacturing and marketing of doors, prefinished panels and partitions...fast service and delivery anywhere in the U.S. at par prices. And new products that have been talkedabout,butneverbeforeproducedinquantity.THE BELLWOOD COMPANYOrange,California,adivisionof

Packard Bell Electronics. Manufacturers of residential doors, institutional doors, wardrobe doors, Bellwood Permapanel

Which deoler mqkes more money on his investment?

DEALER " A''

who invests $38,400 in inventory ond turns it over 3 times?

who invests only $10,800 in inventory ond turns it over l2 times?

$28,8OO + $38,4OO :75o/o RETURN ON INVENTORY INVESTIYIENT $l4,rt00 + $lO,8O0 : 133 l/3o/o

Note both had same total volume$1a4,000. However, to give him every possible advantage, a slightly exaggerated Gross Profft of. 257o was ffgured for DEALER "A" while, to put DEALER "B" at an unrealistic disadvantage, his Gross Profft was ffgured at only LLITa YBT, DEALER *B" MADE I33 I/37o

GROSS PROFIT ON HIS INVENTORY INVESTMENT and Dealer 'A" could make only 75Vo on his much larger stock investment. To be realistic, ffgure the Gross Profit of both "A" and "8" at 2Wo. Then 'A's" return reduces to about Wo while "B" makes approxiniately fulOVo return on his inventory investment ! But, given the disadvantage of making less than half in gross profit, "8" earned almost twice the return on his irusestment! Which proves the old axiom that a man can make more money selling than he can buying! A MAIOR KEY TO ANY DEALER'S PROFIT IS HIS 'INVENTORY TURNOVER !"

The more times you can fum over your stock, the more money, you can make on your invesknent! As you sell, re-stock - by ordering and pickins-up from our 'exclusive dealers' warehouse nearest iouit's RENT-FREEI The

faster your investment furns over, the more cash you have available for profftable investment in other lines! For the greatest profft on your investment keep qour working capitalWORK|NC I

Snively's "Blue Book Models" never looked lovelier, and the dealers and wholesalers never looked longer.

Following the luncheon, the program got going with Snark Cole's introduction of the ffrst speaker, Wallace E. Kennedy, partner in George

W. Kennedy & Sons, that enterprising Fresno ffrm of wholesalers. "Wally" gave t}re Southland Hoo-Hoo brethren their ffrst, ffrst-hand presentation of ttre latest San Joaquin Valley Hoo-Hoo promotion, a bright litde book called "Our Daddy Is a Lumberman," wdtten and published especially for lumbermen, their families and friends. It is a natural in this year of "National Forest Products Week" (October 16-22, 1960) and Kennedy's boost of the book should start it on its way in the Southland, too.

Wolly Konedy, o prime mover in the son Jooquin Vclley Hoo-Hoo Club 31, cme down from Frerno lo tell rhe Club 2 Ho-Hoo obout fhe new Wod Promotion book, "Our Doddy lr a Lmbemm" (fid it'r s dmdy!l

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Wally Kennedy was born and reared in Fresno, from a long line of lumbermen who have conducted business in that Valley more than 50 years. He had a liberal education in lumber manufacturing and sales, starting at the mills with Pickering Lumber Corp. before joining his father at the family ffrm. He is a past president of San Joaquin Valley Hoo-Hoo Club 31. The SCRLA members found out he knows his business and his delivery was interesting, amusing and entertaining. Besides, he can.always go on the road selling books.

Snark Cole next introduced Jack Berry, native son of the state senator, Swift Berry; a prominent Sacramento lumber wholesaler, last year's Supreme Custocatian of the g, chairman of the present Hoo-Hoo Inter-

national Wood Promotion Committee, prime mover in the National Forest Products Week (October 16-22, 1960-in case you just came in) and, besides, an all-around good fellow and friend to everybody. ]ack Berry has no enemies tlat we ever heard of.

He held the interest of all with the ffrst local presentation of the talk

(Continued on Page 64)

DOUGTAS REDWOOD FIR

Studs, Boords

Dimension Lumber

Plonks, Timbers

Rollrocd Ties

lndustriql

Jock Berry(left) of Sqcroenlo welcmed to the Big Dcy by Club 2 Snork Hqrold Cole

y0u can by dealing with members of I|THOLESALE

gatn advantages

We're neighbors, that's an advantage and it's a good place to start.

We have a clear understanding of your Iumber needs.

Personal contact with you stimulates more effort by us.

You deal locally with us, not at long distance.

Since we do the scouting, your buying costs are minimized.

You save your time when we work for you.

Should any differences arise, they can be adjusted in person.

We keep our customers advised of local trends.

We keep our mills advised of this area's requirements.

You can check on our reputation if you should wish, quickly, accurately and locally.

You have a pledge for efficient, ethical and reliable service when dealing with members of this association.

Members of the

Wholesale Lumbelmen's Assoriation of Southern C alifornia:

Baugh Bros. & Co.

Carl W. Baugh

Los Angeles

Pasadena

Fairhurst Lumber Co. of California

Long Beach

Far West Fir Sales Co.

Beverly Hills

Forest Products Sales Company (dba Clay Lumber Company)

Inglewood

Ed Fountain Lumber Co.

Los Angeles

Fremont Forest Products

Whittier

Gulf Paciftc Lumber Co.

Tarzana

Hexberg Lumber Sales, Inc.

Pasadena

Hobbs Wall Lumber Co.

San Marino

A. L. Hoover Co.

San Marino

Inland Lumber Company

Rialto

Andy Jones Lumber Co.

Temple City

Herb Meier Lumber Company

Arcadia

fames W. Newquist Company

Pasadena

Robert S. Osgood

Paciftc Fir Sales

Al Peirce Co.

Los Angeles

San Marino

Long Beach

Jim Richardson Lumber Company

Santa Ana

Roy Forest Products Company

Van Nuys

Smith-Robbins Lumber Corp.

Los Angeles

Tacoma Lumber Sales, Inc.

Arcadia

Tarter, Webster & Johnson, Inc.

Los Angeles

Tarter, Webster & Johnson, Inc.

Van Nuys

Van Ide - Jordan Lumber Sales

Pasadena

Wholesale Forest Products Co.

Beverly Hills

Paul Wright Lumber Sales

North Hollvwood

(The following Editorial appears in the April 18 edition of "Southern California Business," offrcial organ of the Los Angeles Chamber of Commerce) :

Some Reflections on Triple-Threqt Tqx Week

A triple jolt was experienced by California taxpayers last week as the deadline arrived for the payment of the second installment of property taxes on Monday, and Federal and State income tax returns and payments were due on Friday. (Extended at last minute to todav.)

T9 many, f'or the first time, came the shocking realization of the size of the boost in California's Per-sonal Income Tax, effective in 1960 for 1959 income. Individuals in the medium and upper income tax brackets found their State taxes doublsd-3nd rnqls than doubled in many instances-to help finance what Administration spokesmen have called an "austere" State Budget.

Austerity this year takes the form of a $2,481,092,813 State Budget-$1,030,995 less than the Administration Budget as the Legislature completed its action ($2,477,L21,574 as introduced, plus the Governor's sup- plemental budget requests totaling $5,O12,234)a budget that not only finances all the jumble of existing services and agencies but also finances:

-Expanded appropriations for a covey of new Administration-sponsored agencies created in 1959 (such as the Office of Consumer Counsel, F.E.P.C., Economic Development Agency), plus

-Another round of salary increases and accelerates the growth of State spending substantially in excess of the justification factors of population growth and cost of living.

It is to be hoped that the "holdover" effect of T-T-T week will be strong enough to interest every business man in taking a determined stand in the battle to curb g'overnment spendlng.

Here is a program of action which every citizen can, if he will, take on:

(1) Write your Councilman, Supervisor, Legislator, Congressman, and U. S. Senator. (If you don't know their names; call us-and we'll tell you.) Tell them how you feel about government economy-at every level.

(2) Plan to appear personally at the hearings on local budgets and have your say at that time:

(a) Preliminary 196l-62 School Budget-May 9.

(b) 196l-62 County Budget-June 10.

(c) 196l-62 City of Los Angeles Budget-Shortly after June 1 (definite dates not yet set).

(3) Work HARD for candidates for the Assembly, Board of Supervisors, and Congress who sincerely PLEDGE themselves to fiscal responsibility. Help their campaigns if you can.

(4) Vote WISELY on the upcoming June 7 Ballot issues. Your Chamber has them under study and will submit its recommendations soon.

(5) Transfer the energy used to complain about your tax bills to an action program, and work to restrain the cause of it all-expanding government and soaring government spending.

Wendell Scoft on Committee

Wendell Scott of the Progress Lumber Co., Redwood City, Calif., is one of six dealers named to the 1960 Materials Handling committee of the National Retail Lumber Dealers Assn., which met in Washington, D.C., April 8-9, to discuss this ysal'. national program and make plans for the demonstrations and clinics at the November Exposition in San Francisco.

Golden Anniversory Progrom For U. S. Forest Products Lob

The Golden Anniversary of the U.S. Forest Products Laboratory, oldest research organization of its kind in the world, will be observed June 2-4 at Madison, Wis., where the trail-blazing institution was founded 50 years ago. Plans for the celebration, expected to bring hundteds of friends, "alumni," and well-wishers to Madison, are rapidly taking final form, according to Director Edward G. Locke.

The 3-day affair will be touched off with a banquet Thursday evening, June 2. At a general meeting of Laboratory staff and guests Friday morning, key leaders in industry, government, and education will speak on various facets of research, past and future. And on Friday afternoon guests will tour the Laboratory to view special exhibits and witness dedicatory ceremonies. All day Saturday, the Laboratory staff will hold open house for the public.

The pioneer Laboratory was dedicated June 4, 1910, to a career of public service which, Dr. Locke pointed out, has yielded rich returns to both producers and consumers of a multitude of wood products, High among its achievements he listed such industrial advances as:

1. New pulping processes for species once thought to be useless forest "weeds."

2. Basic production and engineering discoveries that '

New Use for Aluminum

An aluminum outhouse has been developed by the Aluminum Company of America. Seeking new markets, ALCOA planned originally to distribute its "Autumn Brown" units, as they are called, for use in public parks and forests. llowever, the company reports an "amazing response" from farmers and hill folks.

helped launch the nation's house-prefabrication and timber-

laminating industries.

3. Kiln drying and other wood-seasoning processes that swiftly and safely remove excess sap from many millions of board feet of lumber annually.

4. Preservatives and processes used by industry to immunize huge quantities of wood against decay and fire.

5. Packaging research that has greatly reduced shipping costs and losses during peace and war.

Coooerative efforts of the Universit Cooperative University of Wisconsin and Looperatrve efiorts or tne unrversrty or v the Forest Service, U. S. Department of of Agriculture, brought the Laboratory into existence. Forest Service research on wood had been goins on for a few years under wood going years agreements with a number of universities from New England to California. But it had quickly become obvious that better organization 'and closer contacts between workers were needed on the various projects.

Proposals to build a laboratory for forest products research were turned down, however, by Congress. This led to a canvas of various universities by Forest Service officials, then headed by Chief Forester Gifford Pinchot. Several schools made concrete proposals of aid and cooperation. The best one came from President Charles Van Hise, conservation-minded president of the University of Wisconsin, whose Board of Regents authorized an offer that included a new building complete with heat and power.

Construction of the building was begun in 1909, and during that year the Forest Service began pulling its research teams in to Madison from their various scattered locations. By the time the building was dedicated, about 45 scientists, engineers, and their helpers were on.hand to stafi the fledgling institution.

The ORIGINAL Crystol Cleor Plostic Spor. A finish especidlly recommended for oll types of wood. Accenls, beoutifies qnd retoins the originol color. Suitoble for interior or exlerior use.

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Telephone: ANgelus l-O359

Congress recognized the expanding importance of forest products research in 1930 by voting funds for a new and much larger building. Erected on land made available by the lJniversity, this building was opened in 1932.

-were being completed earlier this year at CIFIC REDWOOD COMPANY, Arcata, Calif. installations will double the Cal-Pac output of redwood to a capacity of 280,000 B.M.

CAL-PA-

The new kiln-dried

UJESTERN PINE REGION MILLS ANNOUNCE CHANGE IN GRADING OF FRAMING LUMBER TO PROVIDE GRADE STANDARDIZAT ION FOR BUILDING TRADES

...

ARCHITECTS,BUILDERS, U/HOLESALERS , RETAI L LUMBER DEALERS.

PLEASE NOTE: ALL DOUGLAS FIR (AND LARCH)

HAS SAME GRADES, SAME GRADE NAMES, SAME ALLOWABLE SPANS FOR .J0ISTS, RAFTERS.

UN I FORMITY OF GRADES--CONSTRUCTION, STANDARD, UTI LITY, ECONOMY..SIMPLIFI ES

FRAMING CHOICE FOR ALL USERS OF LUMBER.

SAME NAMES, COMPARABLE GRADES FOR OTHER

WESTERN PINE REGION SPECIES.

SEND FOR NEu/ GRADE STAMP MANUAL, SPAN TABLES.

WESTERN PINE ASSOCIATION

YEON BUILDING, PORTLAND 4, OREGON

Time to Get Up ond Go-to the'Reveille'Show (lt's o Whopperll

"Reveille," according to Mr. Webster, means "a signal, usually sounded by bugle, fife or drum, at about sunrise, summoning soldiers or sailors to the day's duties." But, of course, Mr. Webster didn't know about the Oakland Reveille, otherwise he'd written it something like this: ."Reveille-a signal, usually sounded by the whack of a well-hit golf ball, at about noontime, summoning lumbermen-dubbers away from their paperwork and problems for a day's fun with the gang."

Yep, it's Oakland Hoo-Hoo Reveille time once again ! May 20 is the date and a repeat performance at the Claremont hotel is again in store for an expected 500 Northern California lumbermen. The big Reveille tournament has been switched to the excellent Mira Vista Golf & Country Club in El Cerrito this year. In a preliminary round, Golf chairman Paul Gaboury reports facilities in tip-top shape, possibly superior to the Claremont Country Club course, the scene of the past two Reveille tournaments.

Tee-off time at Nlira Vista has been set for 10:39 a.m. (earlier or later if you wish) and the evening part of the Reveille day will get underway at 6:39 p.m. at the nearby Claremont hotel in Berkeley. "Bottled" good-fellowship until 7:59 p.m. in the club's own private room will give 'way to a steak dinner in the Claremont's big banquet room (plenty of room for everyone), which will be followed by tqophy and golf-prize awards and Prexy Ralph Ffill's "president's welcome" (not to exceed 10 words).

An all-star Reveille show, featuring Lee Arnoux, of "Roundup" fame, has been personally inspected by Entertainment chairman Bud Kinney who has stamped the show "certified kiln-dried and all heart" . . and then some !

Heading up the team of workhorses for this year's Reveille is Jerry Mashek. Assisting Gaboury on golf is Bob Macfie and Jack Crane, Finance is Bruce Jacobsen, pub-

licity is co-chairmanned by John Pearson and Max Cook, !199_.1*_uttder the direction of Chas. Beacom, Banquet is Pill MacBeath, and Reception is headed up by Frank Billings, Don Coveney, Milt Cook, Jim McClihtock and Chris Sechrist.

The big job of ticket sales will be handled by Mulford I-umber Company's Bob Beileck and by Jim Doherty of El Cerrito Mill & Lumber Company. Out-of-towners needing reservations at the Claremont should contact Jack Koepf, Peerless Lumber Co., or Gordon Saunders, Lamon Lumber Company, immediately as rooms are limited. Bud Kinney, as stated before, chairmanned the one-man "enteJtainment committee."

LOS.CAL TUAABER COA,TPANY

Wholesale SUGAR PfNE Distribufors

Compfete Inventory Pond. The ClEqrs

Cedor

White Fir Speciol Detoils

NRLDA Seeks Lower Freighr Rates

Washington, D.C.-During the month of March, the National Retail Lumber Dealers Assn. was urging the Transcontinental Freight Bureau to reduce freighl rates on lumber by eight cents per cwt. on shipmenis from the west coast into the Official Territory, Southeast, Southwest and Western Trunk Line areas.

_-James C. O'N{alley of the Affiliated O'Malley Companies, Phoenix, Ariz., recently addressed the following telegrams to groups in a pgsition to influence the freight rate-ieduction decision :

"As chairman of the NRLDA Traffic committee, f assure you retailers .throughout the U. S. urge your support of ruggested freight-rate reduction of eight cents to Official Territory. Retailers in the Territory will cooperate in buy- ing larger cars to take advantage-of the raie, just as r-etailers did in Arizona and California after our iate reduc-

tion."

The NRLDA will continue freight rates for retail lumber Vice-President H. R. Northup.

its efforts to gain favorable dealers, declared Executive

Cofier Named Field Audiror by Western Pine Associotion

L. H. Carter, Gladstone, Oregon, lumberman, (right), has been appointed to a field auditor post by the Western Pine Association. Portlandbased trade group of nearly 500 lumber manufacturing plants in the I2-state Western Pine region.

With 15 years' experience in the lumber wholesaling field, Carter's most recent service was with Douglas- Guardian Warehousing Corp. as auditor. Prior to that he was with Columbia Industries, Inc., lumber lineyard group of the,Portland area. His main sales experience was with Western Lumber Distributors. Inc..

of Sacramento, Calif. Carter has been associated with the lumber industry since 1934, when as a young man he

went to work for the G. W. Emerson Lumber Co., then located on a Columbia river site near Lincoln, Wash.

In his new assignment, Carter will be visiting mills throughout the Western Pine region, helping make

up statistical reports, informing operators about the association's services and soliciting memberships, announces W. E. Griffee, secretary-manager. He will be working with C. Y. Zaayer, Portland, association auditor.

CRESCENI BAY With Microline

THE

DOORS

And then there was the man who said he had reached his highest point of personal efficiency while his wife was away; she had just been gone a month and already he could put his sox on from either end.

*{<*

Pure gold is never spoiled by associates. It can be refined to the same 24-carat perfection, whatever its origin. All that is necessary is to rid the gold of its associates that are not gold. *t*

Success or failure in business is brought about more by mental attitude than by mental capacity. (-Walter Dill Scott.)

BYJACK DIONNE

Drudgery is as necessary to call out the treasures of the mind as harrowing and planting those of the earth. (-Margaret Fuller.) t**

Virginia was indeed the birthplace of Presidents. When Grover Cleveland was president, he made a speech at the University of Virginia. FIe was introduced by the famous Fitzhugh Lee, who said: "Mr. President, $re are honored in welcoming you to Virginia. 'Tis a long time since we have had a President with us. But the time was when all we had to do was go out on this portico and holler 'Mister President,' and the woods would be full of them."

"Nor is it (poetry) found only in books. W'herever there is a sense of beauty, or power, or harmony-as in a wave of the sea, the growth of a flower-there is poetry in its birth. It is the stuff of which our life is made. The rest is mere oblivion, for all that is worth remembering in life is the poetry of it."-William Hazlett.

ti@P

A leader is best when people hardly know that he exists. Not so good when people obey and acclaim him. Worse when they despise him. Fail to honor people, they fail to honor you. But of a good leader, who talks little-when his work is done, his aim fulfilled-they will all say, "We did this ourselves." (-Lao-Tse.)

**t

When O. Henry died on June 2, 1910, William Wash Williams $'rote for him a bit that is a scrapbook piece. The great writer's last words had been, "Turn up the lights. I don't want to go home in the dark." And Williams wrote this:

"Where that home is, or what that home is to which good men go when they die, I know not. 'A land that is fairer than day'? Maybe. 'Beautiful isle of somewhere'? Possibly. 'The Father's house in which there are many mansions'? Perhaps. 'A haven of rest for the weary'? Likely. 'An uncharted'sea beyond the moaning bar'? I do not know. But I do know this, free from any alloy of doubt; the home folks, where he went, love him." ***

Harry Carroll was a man whose life's work consisted mostly of making people happy. He was a writer of popular songs-happy songs. For instance, he wrote "I'm Always (Continued on Page 40)

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plied to all Long-Bell Natural Wood Kitch. en Cabinets (set up or knocked down). This revolutionary factory-finishing process gives cabinets the true luster of hand-rubbed wood .yet saves.you 757" of the completed finishing job. Low-Cost Super Microseal gives Long-Bell Cabinets that Super Satin Surface @ needs no additional sanding no primer coat.

@ General Plywood Corp.

These Special Purpose Long-Bell Cabinets can help you plan better kitchens for better profits.

long-Bell Natural Wood Kitchen Cabinets are available in units to fit any kitchen (in 3" modules) Ready to lnstall or Knocked Down Birch or Rift grain Fir.

Interboy Lumber Co. (trlorin) Hosts Controctors qt Open House

Interbay Lumber Company (of Marin) celebrated a large expansion of its Sausalito facilities with a big "Contractors Open House" on Wednesday evening, April 13. Some 50 upen fi-ouse. on Weonesoay evenrng, IJ. 5U North Bay builders attended the event and were openly impressed by the new facilities which include an additional 40,000 sq. ft. of undercover storage, fully mechanized for lift-truck handling or overhead crane. In addition to the tour, Open llouse-goers were treated to refreshments and shown a movie on kiln drying which was put on by the Lumber and Plywood division of Weyerhaeuser Company.

Interbay's new facility is located at Gate I and 2, Marinship, just a half block from its original yard which was established during the early part of 1956. From its modest beginning, Interbay of Marin now operates 5 trucks, 2 carriers, 3 lift trucks and employs 10 between its two yards. IJndercover storage totals better than 50,000 sq. ft. and yard area is in excess of 3 acres.

Captained by President H. R. "Bill" Williams and General Manager Bert LeBeck, the yard operation is a division of the Vincent Whitney Company of which Williams is also president. The Vincent Whitney Company is one of Northern California's leading manufacturers of window hardware-and wood windows at that-so it seems that Williams is a true lumberman at heart.

Born and raised in Washington, Bill Williams got his first taste of sawdust (and his first order) with the Weyerhaeuser organization.'He later spent several years at the helm of West Oregon Lumber Company in San Francisco, leaving that firm to take over management of the Vincent

View of reor of lhe new /o,ooo-sq. ft. in6tollqfid c reen frm Gore 2

New oreo olro includes q tecond 9lqoge rhed (ot righr centerl od enlire qleq is pwed, Note truck l€wing with rme big lcol"tti&{'tqdelivery Generql Mqnqger Le8e.k u!6 frcnt pqrl of ynd to moke up hi: ondm. Adequole toom ond cmplelely mechoized hondling keepr csls ctt lo the bm

Wide olleyr in lhe nev wqehoure ollow freedm of movmdl fo liftr qnd cortiers.

Eoch olley ql:o hc itr own ovsheod croe which twek length of building.

Centrql calrcl od generol o'fice, os well G Cdlrqclqsthoww. ore howed o second foor (o building within o buildingl ot left of photo

Frdt view rhows lorge oulride rtoroge qreq m either side qnd frill of building. Bill Willimr cqriderc neol "houre

Whitney Company in 1946. But once a lumberman, always a lumberman, so in early 1956 Williams entered into a partnership with a veteran lumberman, Lyle Vincent, to establish a branch of Interbay Lumber Company in Oakland on property adjacent to the Vincent Whitney plant in Sausalito.

From there on it's the same old success story. Both the Oakland and Sausalito operations grew and prospered and Williams' Sausalito branch became a full-fledged lumberyard. Therefore, on January l, 1959, it was decided to dissolve the partnership, Vincent taking the Oakland operation, and Williams succeeding to control of Interbay Lumber Company of Marin.

A lumberyard in the true sense of the word, Interbay Lumber of Marin concentrates all of its sales efforts on custom builders and small tract developers in the Marin County area. Because of the nature of this type of operation, Williams and his crew hdve successfully concentrated on keeping their handling costs to a minimum. Aiding the cause is the fact that both locations are completely paved (concrete slab in both warehouses) and are fed by spur tracks.

The rest is "easy" : Experience, adequate capital, loyal employes, good cost control and bookkeeping, devotion to business, buy right-sell right, etc.-and you just can't miss !

First Two Months of | 960 Show Drop From 1959 in Housing Sttlfis

Nonfarm housing starts totaled 76,6N in February, according to preliminary estimates of the Bureau of the Census, IJ. S. Department of Commerce. The February starts for privately and publicly owned units were l/o above January, but l9/o below February 1959.

The 74,4N privately owned dwellings begun were almost the same as January. Starts normally rise from January to February. The month's private starts represented a seasonally adjusted annual rate of 1,115,000, down 8/o from the estimated rate of 1,210,000 for January. For the first two months of this year the averaged seasonally adjusted annual rate amounted to 7,762,500, compared with 1,383,5@ for the first two months of 1959.

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Designed ond Monufoctured for Western Living by Americo's leoding monufocturer of Door Lites ond Louvers, the Cqliforniq Insert provides Combinotion Door feolures for ony blonk flush door. lt is o pre-ossembled, pre-glozed, pre-screened Insed for Compleie lnstollqiion lN 5 MINUTES. h is low in price ond tops in quolity. A smqll stock of Cqlifornio Inserts frees copitol ond floor-spoce by eliminoting foct'ory Combinotion doors.

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Greotest Free Publicity Progrom An Editorial

Perhaps the outstanding thing of interest in the great majority of Western TV programs is not guns, nor horses, nor bullets, nor battles-but coffee. Study the matter for a minute and you can hardly disagree. For coffee and coffeedrinking get preferred mention in almost every Western.

For a host or hostess in a Western story to fail to invite a caller to come in and have coffee would be a flagrant violation of standard manners and procedures, as evidenced by at least nine out of every ten Western TV programs.

It would be interesting to know what effect this mammoth ride of free advertising has had on the coffee-drinking volume of the country. Unless we are to conclude that Advertising is a thing without virtue or value, then it must be

that the drinking of coffee should have increased in this nation in large measure.

Coffee-drinking rose to a new high in the year 1948, when official figures showed that Americans each consumed eighteen and one-half pounds of coffee during the year. But that was before Western stories practically took over the TV entertainment field. What the figures are now would be most interesting.

For certainly the "Chester" of "Gunsmoke" and the army of Western actors in other stories have done a noble job in the promotion of coffee-drinking in the last few years. And there is no mark of the "commercial" in these situations. Just good drinking.

Hove

SAGINAW CEDAR SHINGLES

Atlos Lumber Go. OffersYellow Gedor in Sqles Erponsion

"In line with our recently inaugurated sales expansion program, we are now offering to Western markets Alaskan Yellow Cedar," said Ed Bauer, co-owner and administrative executive of Atlas Lumber Company, Los Angeles.

"Alaskan Yellow Cedar is a Pacific Coast Cypress and, in the tradition of the true cypress, it offers the best for such uses as stadium seating and other outdoor specifications where resistance to decay and weathering are of paramount importance," he continued.

M. S. "Mac" Mclemore, general manager of Atlas, and Gil Buford, salesmanager of the wholesale distributing firm, have been working on the advertising and sales program of this glamorous old specie and have come up with a number of salient characteristics that will show the lumber consumer the various advantages to be obtained in the use of Alaskan Yellow Cedar.

Among its many advantages, besides resistance to decay and exposure, are a fine compact texture, strength and rigidity, with excellent nail-holding ability and an especial

adaptability for wall paneling, wood turning, moulding, picture frames and highly detailed patterns.

"We carry a full range of grades. Clears, shops and commons are available for immediate delivery," said Gil Buford. "It is interesting to note that the United States Navy, fol-

WH(ltESAtE IIISTRIBUT(lRS

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WAREH(lUSE and DISTR.IBUTION YARD

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LUAABER COAAPANY

Thrifry Retoilers Pick Up qt Cqrloqd Prices

From Our Pqrticle Wnrehouse Bocrd Loqded Wirh Plywood, Hordboord &

lowing exhaustive tests, has approved Alaskan Yellow Cedar for small boat construction.

Alaskan Yellow Cedar is presently being cut in sufficient quantities of all grades, thicknesses and lengths, to insure a constant supply for dealer, commercial, and industrial demands. All shipments now carry a P.L.i.B. certificate for the buyer's protection and are dependably kiln-dried with excellent selections for widths and lengths. Additional information and illustrations are available in brochure form upon request.

Atlas Lumber Company also stocks complete inventories of all Pacific Coast softwoods, imported and domestic hardwoods and diversified items of interior and exterior products for the retail dealer and industrial users.

"We are constantly seeking new and qualified products for our customers and we believe that with Alaskan Yellow Cedar we have added another "hit" for the trade," said Manager McLemore.

Nickerson Advonced to Sqles Sfcff

By Neimqn-Reed lumber Gompony

Bill Nickerson arrived in California from Rhode Island with his parents early in 1951. During his high school and junior college days in the San Fernando vallev. Bill spent several yeais working in various retail and wholesale distribution lumber yards to gain his experience at the bottom. By the time he graduated, Uncle Sam grabbed him for a hitch in the Marines and he spent a couple of years "living-itup" throughout the Far East from Japan, via Hong Kong, to Manila.

Immediately upon his return from the service last year, Bill joined the yard and production staff at Neiman-Reed Lumber Co.. Van

Nuys, California, where he received both retail and wholesale order experience. He spent several months in the yard handling all species of lumber and plywood as

a refresher course and to cram for his graduation to the sales staff. Following an orientation trip to various northern sawmills. Bill made the grade last month when Pi Rliss, sales manager of the wholesale department of the firm, assigned him to a

territory calling or1 retail lumber dealers.

Bill got married last November and, you guessed it -he makes the San Fernando Valley his home.

(Tell them gou sau it in The' C alif ornia Lumb er M etchant )

FHA lssues Specificotions

On2.41 T&.G Subflooring System With Fir Plywood

The Washington'office of the Federal Housing Administration has outlined detailed specifications for the use of the tongue-and-grooved 2.4.I f:rr plywood_ subflooring system desieied to eliminate cross-blocking between supports four feEt o.c. The specifications are listed in materials release No. 171a.

According to the Douglas Fir Plywood Association, which madE the announcement, the way now is clear for builders to seek local acceptance for this product in homes with FHA-insured mortgages. The FHA release does not constitute endorsement or approval of the panel.

TAWREIICE.PHITIPS

Lumber Gompony

Sulre 2O2'-9477 Brlghton Woy Beverly Hllls, Gqlifornic

"Ad Did rhe Trick"

The California Lumber Merchant 108 West 6th Street Los Angeles 14, Calif.

Your Want Ad did the trick. We sold to Mr. Joe Hammond, formerly partner in the Millbrae Lumber Co. The sale took place April 1.

-M. P. "Skipper" Hale

M. P. Hale Lumber Company

P.O. Box 157

Morgan Hill, California

Technical data gathered in laboratory and field tests of the joi4t are available from DFPA, 1119 A Street, Tacoma 2, Washington. Local FHA offices may require this information before granting acceptances, DFPA pointed out.

The specifications outlined by the FHA parallel grading rules of the plywood association. These call for the application of a specially designed joint with factory equipment. The square-shouldered tongue and matching groove are designed to provide full bearing and an effective joint even when the panels are not solidly engaged.

The new joint, applied to special l/s-inch thick panels, should save 12 man hours per 1000 square feet of floor, according to DFPA.

The new joint was developed late in 1959 to meet ob-jection to the use of cross-blocking. Lower surfaces of 2.4.1 T&G floors provide an attractive beamed ceiling when used in basement houses.

Finished floors, ranging from vinyl tile to carpet to solid oak strips, may be applied directly to the panels.

Chonge Pre-Applicqtion Procedure On All Mulri-Family Proiects

Effective March 15, 1960 the long-established procedure of obtaining site approval as the first step in developing Multi-FamiIy Projeci under Sections 207,213 and 220 was to be elimiriated. - After that date, all sponsors interested in developing a Multi-Family Housing Project should submit list of exhibits with their letter of request, reports t\e Federal Housing Administration.

NRTDA Schedules Spring Meetings

The Spring meetings of the National Retail Lumber Dealers Assn. start in Washington, D.C., May 14, and continue through May 18. Sessions include the Expolsition committee meeting, Executive committee meeting, Directors meeting, and meetings by districts of the Executive group. The Shoreham hotel will be headquarters and direcfo.. *itl be able to attend a session of the Congress and a ball game (Senators vs. Yankees) during their sojourn in the Capital. Ladies events are also planned.

"When Y ou Buy From Lawrence'Philips, You Can Be Sure You WiIl Cet Deliaerg As Promised)'

D. R. Philips, Sr.

"Serving The Soufhern Colilornia Retail f rade For ltlrore f han 39 Years"

fhe Grnswer to plywood slorcrge problerns

Designed to eliminate all the troublesome headaches of plywood storagg Johnson & Flaherfy "Plyracks" will handle as many as 220 different types of plywood-all fully accessible-in just 100 linear feet.

The secret of "Plyracks" convenience is their complete flexibility-stacks from ld' to 6, may be stored with equal ease, up to 12 f.t. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on lOt" centers.

To end your lost space problems, use johnson & Flaherty "Plyracks" and use L00/s of your plywood storage space -they're economical, too---call or write for free quotations.

Lock Bethune Now With Hqnsen Forest Producfs Co.

Lock Bethune, with more than a quarter-of-a-century experience in the lumber industry, has joined Hansen Forest Products Company as a partner, according to Lynn Hansen, president of the wholesale distribution concern of Van Nuys, California.

Lock started his lumber career early in 1933, at the bottom, in Hilt, California, later becoming yard superintendent for the Long-Bgll Lumber Co. at Klamath Falls, Oregon. Following the close of World War II, where he served three years in the U. S. Air Force, he returned to California and Oregon and held several executive positions in the industry. Early in 1950 he established his own wholesale distribution business in Klamath Falls, known as BaxterBethune Lumber Sales. For the past four years he has been with Redding Pine Mills as general sales manager located

Whinier - Colifornio - Arcottr

at the home office in Redding, California.

Bethune is well-established in the Northern California production area and, before becoming identified with H.ansen Forest Products, resigned as president of Shasta-Cascade Hoo-Hoo Club 133 at Redding.

"Lock Bethune will be a definite asset to our organization both in procurement and sales," said Lynn Hansen. "We expect to expand our services at all levels to Southern California dealers, and this is just the start of a continued expansion program," he declared

Lock now resides in Westwood with his wife Doreen and daughters Susan and Carol. He expects to become active in Los Angeles FIoo-Hoo club affairs, it was saicl.

L. A. Hoo-Hoo-Eltes Plon Goncqt

Los Angeles Hoo-Hoo-Ette Club No. t held its April meeting on the 1lth at the Shangri-La restaurant in Whittier. Following the Swiss steak dinner, the closed meeting heard the recommendations of the Nominating committee for the election of 1960-61 officers. The ballots- are now in the hands of the lumberwomen and results will be announced at the May meetin runcec at tne lvray meetlng.

This month's meeting will be held at Rodger Young auditorium in Los Angeles. In addition to the announcement of the election results. the sirls will hold a Concatenation.

the of the results, the girls Concatenation. Applications for Kittens will be furnished by Mable Askins (TOpaz l-6748).

The April gathering was pleased to welcome back Anne Murray, one of the founders of Hoo-Hoo-Ette activity, who had been ill. Best wishes were sent to Marie Tollev and Margaret Hurt, who were still on sick leave.

Mqrch Reroil lumber Soles Above Feb.

Total sales of retail lumber, building supply and associated merchandise stores during March amounted to $1,006 million, estimates the Bureau of the Census. This advance figure, based on sampling techniques, is well above the February total of $902 million. Sales in March 1959 rvere $1.134 million.

Conferences Will Show Woys

To Increqse Redwood Soles

A dynamic new program to demonstrate ways for increasing sales of redwood lumber products will swing into high gear early this Spring when the California Redwood Association conducts a series of three redwood wholesale conferences.

The meetings were scheduled at Dallag, Texas, April 29 in the Junior Ballroom of the Statler Hilton hotel; Rockford, Illinois, on May 9 in the Grand Ballroom of the Faust hotel, and Columbus, Ohio, on May 13 in Convention Hall in the Nationwide Inn. Wholesale and commission salesmen will be the invited guests of California Redwood Association member mills.

The theme of these meetings will be "New Dimensions in Sales." The conferences will be unique in that they will not be just sales promotion meetings, but will be symposiums on technical aspects of redwood-its innate quali- ties, proper techniques in handling, the importance of proper specifying, and the advantages of particular grades.

The shows draw much of their inspiration from the successful Redwood Industry Conference held at Santa Rosa last year. Many of the fast-paced presentations made at that show will be used in improved form at the new redwood wholesale conferences. Each conference will be one full day packed with facts which will help wholesalers improve their techniques in selling the lumber products most widely recognized for quality and aesthetic appeal.

The conference guests will view a dramatic and enlightening film show, examine custom-made exhibits, and hear discussions about CRA's 1960 promotional program. They will learn how they can use this information to improve redwood selling techniques, and how they can help dealers sell more redwood to increase the dealer's turnover. Thev

Thqnks from N'AWIA

3 East 44th St. New York 17, N. Y.

The California Lumber N{erchant

108 West 6th Street

Los Angeles 14, Calif.

Thank you most sincerely for the coverage which you gave to the National-American Wholesale Lumber Assn. regional meeting which was held in January. We feel that the grass-roots approach which we have launched is a step in the right direction. We are most cognizant of the fact, however, that excellent trade publication coverage such as Max Cook has given us in your February 15 issue is of tremendous importance.

Thanks again for your efforts.

Your very truly,

J. Ward Allen, President National-American Wholesale Lumber Association

will also have the opportunity to discuss and share information on useful wholesale techniques with top redwood wholesalers from all over the country.

Progress lumber Instolls New Kitchen Deportment

Progress Lumber Company, a leader in the field of "OneStop" merchandising, has just installed a new built-in kitchen department, complete with displays and estimating facilities. The new division is located in converted warehouse space on the second floor of the Redwood City yard.

Servicing Retoil Lumber Deolers ond Wholesole Distribution Yords ONLY

lefephones:

Son Diego Hoo-Hoo-Eltes Concqt Four

San Diego Hoo-Hoo-Ette Club 4 held its March meeting in the Park Manor hotel there, reports Pearl E. Buma of the club. The main business of the evening was a Concatenation and the four new members initiated were (left to right) :

and is currently serving a lfoo-Hoo Club 39. He may LAndscape 4-9500.

term as president of Oakland be reached at his new phons-

Bob Smith Joins Speckert

Bob Smith, formerly with Diamond National Corp. at the Live Oak, Calif., yard, has joined Speckert Lumber Company as assistant manager to Armin Speckert.

Sally McNutt, La Mesa

Company; Jean Sheets, U. S. Plywood Corp.; with President Norma Roberts; and Sally Mary Wilkens, University Showcase & Fixture Corp., and Velma K. Ballard, Howell's Lumber Yard.

Rolph P. Hill Stsrts His Own Wholesole Business in Berkeley

A popular East Bay-area lumberman, Ralph P. Hill, entered the wholesale lumber business at 1605 Solano Avenue. Berkeley, on April 18. The new operation will go under the name of Hill Wholesale Lumber & Supply, a corporation actually established during 1948, and of which Hill is president. With the idea of extending his service to the many smaller Bay area yards, Hill will concentrate on LCL shipments as well as the direct mill side of the business.

Ralph Hill has been active in the industry for many years

Lumber

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Jonuory Redwood Production qnd Shipments Moke Shorp Rise

Production and shipments of redwood lumber increased sharply during January, according to the California Redwood Association.

A compilation of reports from the 12 major redwood producers showed production of redwood lumber during

January totaled 50,297,W board feet, an l8/o increase over the low December production total of 42,589,000, and 4/o above the January 1959 production of 48,144,000.

Redwood shipments for January came to 35,040,000 board feet, approximately 22/o over December shipments of 28,736,W0. Shipments during January 1959 totaled 37,816,000.

Orders for redwood lumber received during January totaled 41p67,N0 board feet, compared to 38,248,000 during December, and 48,000,000 during January 1959. Unfilled orders at the end of the month were 70,421,000 board feet, compared to 62,U2,0W in unfilled orders at the end of December, and 68,341,000 at the end of January 1959.

Redwood stocks at the end of the first month of 1960 totaled 402,530,0N board feet, compared to 388,698,000 at the end of December, and 379,401,0N at the end of December 1959.

Two Deoler Associofions Merge

we mointqin_Properly seo_ soned ond stored-the lorgesl voriety ond Yolume of hordwoods west of Chicogo. Coll us for prompt delivery of ony quonfity.

HARDYil00DS . S(lFIW(l(lDS Plywoods . lfiln-DrYtng .

Wholonlo Only

WAtt BOARIIS Custom Millwork

Washington, D.C.-The Mountain States Lumber Dealers Assn., Denver, Colo., and the Intermountain Lumber Dealers Assn., Salt Lake City, Utah, at separate meetings earlier this year voted to consolidate into a single unit and, effective March l, started operating as the Mountain States Lumber Dealers Assn., with the headquarters office in Salt Lake City. C. W. Nortz, who had been serving as the executive secretary for both associations, will continue in that capacity for the combined organization. A field office will be maintained in Denver with Henry Thiele being named field secretary.

Uogobt d Efrtorials

(Continued from Page 24) Chasing Rainbows," "Sunshine of Virginia," "There's a Girl in the Heart of Maryland," "It Takes a Little Rain With the Sunshine," "The Trail of the Lbnesome Pine" and others along the same line.

99 BAYSHORE BOULEVARO. P.O. BOX 3T6I sAN FRANclsco 19. cALtFoRNIA ' Phone vAlencia 4'6744

It has been said ir, aijro*ltic tirctes that a diplomat is a gentleman who can tell a lie in such a manner to another gentleman (also a diplomat) that the second gentleman is compelled to let on that he really believes the first gentleman, although he knows that the first gentleman is a liar,

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and knows that the first gentleman knows that he (the second gentleman) doesn't believe him.

The schoolboy looked irn tlo*1ris homework and asked his Pa what was meant by "diplomatic phraseology," and his diplomatic dad explained it this way: "If you were to say to a homely girl, 'Your face would stop a clock,' that would be stupidity. But if you were to say to her, 'When I look into your eyes, time stands still,' that would be diplomatic phraseology."

Charles Sumner "polJ thri, oi our flag: "White is for purity, red for valor, blue for justice. And altogether, bunting, stripes, stars and colors, blazing in the sky, make the fag of our country-to be cherished by all our hearts, to be upheld by all our hands."

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Pine & White Fir Lumber . Pine & Philippine Mouldings & Jombs

tllV 6]orro/,ik Stoul

Bf le Siaaaa

Age not guoronteed-Some I hqve told for 20 yeors-Some Less

A Fqir Exchonge

A business man went to a Chamber of Commerce banquet one evening without having heard anything about the program. He found himself seated at a table directly opposite a Chinaman. Meaning to be nice and friendly while the soup was being served, he smiled at the Oriental across the table and asked:

1(ATBAB LUIUIBER GCD.

MrLts AT, Fredonia . Flagsfaff -

Holbrook Wanship, Ulah

Quality Douglas Fir and White Fir . Ponderosa Fine

Engelmann Spruce

Mixed or Straight Truck & Trailer Shipments

From Qualily Mills in ArizonaColorado & Utah

"You likee soupeei

When the program developed, the Chinaman proved to be one of the chief speakers of the evening, and he delivered a splendid speech in the most faultless English.

To cover his confusion, our businessman friend applauded long and loud. Whereat the Chinese smiled blandly and inquired:

"You likee speechee?"

Wesfern Pine Associqtion lssues Grode-Slomp lt/lsnuol Govering New Froming Grqdes ond Nqmes

A Grade-Stamp Manual describing the appearance of stamps used on lumber manufactured by Western Pine region mills has been published by the -Western Pine Assoiiation. The manual covers the use of the new framinglumber grade names by the Western Pine industrl, ?s adopted -by the association at its annual meeting in March. It also covers the grades for boards and other mill products, which were unaltered.

New in this manual are species marks and stamps covering the combination grade of Engelman! Spruce-t odgepole Pine. Another combination stamp, for Larch and Douglas Fir, was changed to read "Doug.Fir-L," and also appears in the book.

One new species for \il/estern Pine mills is included, Hemlock, bringing to 11 the total number of individual woods covered by the manual. All are covered in the standard Western Pine Association grading rules. A typical stamp for resawn products is included in the booklet, as well.

Copies of the Grade Stamp Manual are available free of chirge to those requesti;g them from the Western Pine Aisociation, Yeon Building, Portland 4, Oregon. A special span table and information sheet about the Western Pine industry's grade change is also available from the same address.

Forriss Monoges Wotsonville Ysrd

Phil Farriss has been appointed manager of the Eailey Lumber Company's yard at Watsonville, announces Hank Bailey, president of the eight-yard operation.

Douglos Fir

Ponderoso ond

Sugor Pine

Shingles qnd loth

l8670Ventura Blvd. Tarzana,California Dlckens5-2897

Represented in California By

"Wholesalers of Wesl Coasl Foresf Producls"

SUGAR, PINE. PONDER.OSA PINE DOUGTAS FIR.. WHITE FIR, CATIFORNIA INCENSE CEDAR

You con be sure of high quolity precision mode products from us. We ore lorge enough to fill oll your lumber needs, smoll enough to give personol service. Our lorge timber resources qnd thoroughly modern plonts enoble you lo get the lumber you wont when you wont il.

Stondord lumber items, mouldings, cut stock, glued . ponels, interior trim, window ond door fromes, venetion blind slots ond furniture ports.

Cooperoting fully wirh the Nqtionql Wood Promotion Progrom

PAUL WRIGHT LUMBER SALES

WHOLESALE

Products of the Woods . . From Better Manufacturers . via Direct Shipment Don't Overlook the Advantages of Mixed Cars from MEDFORD CORPORATION'Let (Js Tell You About lt"

TRiangle 7-3088 Member of Wholesale Lumbermen's Association of Soutlrern Califomia POplar 2-Lg22

f076f Burbank Boulevard

P.O. Box 75LNorth Hollywood, Calif.

"Morc tlwn a Qryrtet4entury Eipeience Marketing Wecrerr. Forcst Ptoihtcts"

February building in the \Mest was up $10 million in dollar volume as compared to February 1959, according to the Western Building monthly survey of 461 building jurisdictions throughouf the 13 Western States. Total building volume for the month was $394,418,976, a 3/o gain ovet February 1959, and a l4/o gain over January 19Q. -.^

Dwelling unit construction was also up, with a $214,342,' 622 total Jhowing a spectacular l8/o rise over January.

TWX: NHOL 7666

The 25 Leading Construction Jurisdictions of the West -

O a a o

Rod cnd Spircl PTYWOOD Wood Finishes, cnd Hordwood ciqlties

Largest gains were noted in California, Arizona and rwaii. Hawaii's $15 million posting was 250/o over Februwere and Hawaii. Hawaii ary 1959, a rise nearly entirely credited to Honolulu's booming resort construction..

In individual jurisdictions, the city of Los Angeles led with a $56.4 million total, followed by Los Angeles County with $25.7 million. Honolulu's $15.2 million placed it third, followed by San Francisco, San Diego and San Diego County.

Lumber Firm Chonges Address

The Hansen-Pacific Corp., lumber manufacturers, has changed its Fortuna, California, mailing address to P.O. Box426.

SHIPPERS

Ruling on Trqnsir Shipments

Washington, D.C.-The U. S. Supreme Court ruled last month that a railroad mav not delav lumber shipments in transit unless it includes t-he service in tariffs filed with the Interstate Commerce Commission. The Court's unanimous, unsigned opinion applied to the Union Pacific R.R., which offered wholesalers of lumber from Oregon, Washington and northern California a ial delayed service while ano nortnern ualllofnla a speclat they sought markets. The delay was usually accomplished by assigning shipments roundabout routes to eastern cities or holding them on sidings, reports the Natl. Lumber Manufacturers Assn.

The government, which brought the case at ICC request, contended that the practice violates the Interstate Commerce Act and the Elkins Act, which forbid discrimination by the granting of privileges not set forth in railroad tariffs.

WESI COAST tUfrTBER

Paeifie Lumber Dealen Supply Inr.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenport 6-6273

Telephones: SPruce 5-3461

TErminol3-6183

Monufsclurers qnd Jobbers of SASH AND DOORS

TO THE RETAIT LUII,IBER DEATER

SUGAR PINE

HEARI]I 1UMBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

IAEDFORD, OREGON

Brqnch Ofice:

P.O. Box 799

ARCATA, CALIF.

VAndyke 2-2447

TWX: ARC 3l

Brewsler & Blume, lnc. Security Building

Posodeno, Colif.

MUrroy l-3140

TWX: PqsqCol7339

Cqliforniq Wholesole Plywood Opens Pico Rivero Worehouse

March 21st was a "red-letter" day for the stafi of California Wholesale Plywood, Inc., at Pico Rivera, because on that day they moved to their beautiful modern warehouse in the southeast Los Angeles industrial district. Built to hold more than a half-million feet of plywood stock, the new facility is situated on a three-car spur, within minutes of the Santa Ana Freeway and all Southland cities and communities, for fast receiving, pick-up and delivery.

The wall surfacing in the general offices provides permanent display of the various hardwood paneling distributed by the wholesale concern. The loading docks are so designed for fast handling that five units can be serviced simultaneously.

Dick Snider is general manager of the new wholesale operation pnd secretary of the company. He is ably assisted in administration and sales by Fred tr. Bothwell, sales man-

Il BIG REASOI|S whvYou shoutd serecr -

o Hollow-Core Doors

. Nylon Roller Metol Drower Guides

o Hidden Dove-Toil Drqwer Joints

o Selecl White Birch

o Complelely Enclosed Cobinets

. Pre-Finished or Unfinished

o Competitive Prices

. Excellent Croftsmonship

. Quqlity Control

o Modulor Units for Every Purpose

. For New Construction or Remodeling

Pftot6 qbrye rhow rcss oround the new Plco Rlverq worehoure. At top l€ft, Snider od Bothwell af rhe building illroce. ToP Cmter: Alicc B6letl od rfcft md (fop righfl Dick inider md rolet rlof,, with both photor rhwing pmellng inrtollctiqs qt the wcehowe. Liler photo3 show worehue dd tPU. ocfivity

Green & Dry Uppers

Rough &

Milled

Quolitg f,(nil*"ot

Less Thqn Corlood Lots

Pockoged Lots -- Truck-&-Trqiler Shipments

ager. Bob -Shaw,. Ed Camp, -Jack Watson and George Gilbens round out the sales staff. Alice Bassett is in chirge of the general office bookkeeping.

The story of Dick Snider ls truly reprelentative of the opportunity th_at pre_vails in Southern Catifornia. Following the close of World War II and five years' service with thi Royal Canadian Navy as a signal ofrcer, Dick entered the lumber industry in E,dmonton, Canada, where he gained experience at the manufacturing, shipping and sales Jevels. He also sold and shipped plywood produ-cts to the eastern

Dee Essley

Jerry Essley

7257

Woyne Wilson

Chuck lember

Distribution Yqrd: Eost Telegroph Rood, los Angeles 22

the way for his appointment as manager of the Southern California district for California Wholesale plywood in 1959. He is now on his way to a successful future.'

His brand-new warehouse is just bulging with inventory. He. has a,young', alert and progressivE slaff, selling orr'" strictly wholesale basis. They are all young in years but long on experience and they are alert to &ery- detail of the expanding Southern California market.

and midwest United States markets. Early in 195g he came to California and join_ed the John W. trisher retail yard in Santa Monica, where he learned the retail end of theiumber business.

This experience, plus the knowledge he gained durine his l0 years at the manufacturing plarrt in E,dmonton, pived

Mutual Moulding and Lumber Oo.

NEW BONDED OVER,HEAD.DOOR FACTORY IN FUIL SWING

Mid-March marked the start of full time production at Bonded Wood Products, Inc., San Francisco, northern California's only manufacturer of wood, upward-acting sectional garage doors, according to Roderick M. Stevenson, president.

The new firm-with Stevenson, John A. Partenheimer and Lloyd C. Williamson as principals-was incorporated last November when it purchased the planing mill operations of the Acme Manufacturing Company and began remodeling the plant for volume production of its 4-section and S-section Bonded Overhead Doors that "roll straight up and overhead."

Williamson, as plant manager, brings 25 years of experience to the business, the last nine of which were spent as west coast manager for a national firm. Both Partenheimer and Stevenson, who head up sales, are |2-year veterans of the overhead-door business, witll extensive national and local experience in dealing with homeowners, contractors, industrial users and governmental agencies in sales and installation.

"Besides being engineered for quiet and easy operation," says Stevenson, "Bonded Overhead Doors are expressly designed with the West in mind, with a greater choice of the patterns and finishes best suited to western architecture. There is no longer any reason to accept 'back-East' styles,

Pleoed with prog.esr ol Boded Wod Product!, In(., Rod 5tt{3o ond John Pq.tenheimer pore for phoio h rhc Bonded Overheod Doo rhowom ot fhe 5n Froncirco fqclory, which ir Northem Cqlifornio'r only producer of te.tionol gcoge dor.Shryn behind Slevarq ir the "ve'licol Redrrood Finirhed,r;Till,"T,lill"i"ff;ind Poaenheirur ir the "Flush

describing this machine and others for manufacturing and slzing doors and plywood.

or_to pay long-distance freight costs in order to enjoy the deluxe advantages of sectional doors."

Factory, showrooms and executive offices of the new firm are located at 345 Bayshore Boulevard, San Francisco, with 18,000 square feet devoted to operations.

Dealerships throughout northern and central California are being arranged and inquiries are invited.

A four-page folder describing the "400" and "500" Series of Bonded Overhead Doors has just been issued by the company.

Copelond Yqrds Buy Reno Yqrd

Reno, Nev.-The J. W. Copeland Lumber Yards firm has bought the McCaslin Lumber Co., Reno, it was announced April 5. The Copeland company, based in Portland, Ore., has its holdings in Oregon, Washington, California and Nevada

&"pr"tenting ftuporuible Sltipp"rt

Potrick Lumber Compony o Timberlqne Lumber Compony

Bennett 2-Woy Sqws lnsfolled

Additional installations of the popular Bennett 2-Way Panel Saw, just reported by Wayne C. Ervine, Dealer & Service, 7840 Cortez. Atascadero, Calif., include:

Consumers Plywood, Inc., San Mateo, Calif.; Pam-Pro Plastics, Redwood City; U. S. Plywood Corp., Santa Clara; Chula Vista Lumber Co., Chula Vista; Sun Manufacturing

Speciollzed Trucking for the tUffTBER INDUSTR.Y

Common Cqrrier Certificqte los Angeles - Orcnge Counties

IMMEDIATE PICKUP SPEEDY DELIVERY

LUIIABERHANDIING... IUMBERSTORAGE...

Storuge 9poce loLeose

-Adiocent to Santo Ano Freewoy-

RAymond 3-3691

FERN TRUCKING COMPANY MINES BANDINI, Inc.

l20O Mines Avenue o Monlebello, Colif. (On Union Pqcific Roilrood Spur)

Co., Sun Valley, Calif. ; Frogge & Sons, Long Beach; Barr Lumber Co., Artesia; Airport Lumber Co., Torrance;Stanford University, Palo Alto; Diamond National Corp., Fair Oaks ; Ply-Pac, Modesto; General Electric Co., Oakland; Sugar Pine Lumber Co., San Francisco; Albrite Plywood Mfg. Co., Oakland, and Cumberland Door & Moulding Co., El Cajon, Calif.

William Grieve (holding

J. V. Jones

sales

ager of the Building Products division, Armstrong Cork Company.

was awarded the Stockton wholesale firm for having achieved, during 1959, the greatest increase in sales of Armstrong building products in the Western section of the country. The award was presented during the 13th annual convention of Armstrong building products wholesalers, held April 7 and 8 in Lancaster, Pennsylvania.

G.

plaque), representing Building Material Distributors, Inc., Stockton, California, receives congrathlations from

(left), general

man-

The plaque

E. Peterson (right) is the Armstrong sales representative serving the Central California area.

tONEtY?

Wete not "birds of a feather." The ducks and drakes of the barnyard have to swim in the same pond and do as they're told. So do "caplive" distributors. We're free td serve Aour interesls, in supplying th6 best materials for each of your jobs .'. , and 42 years in'fhis c"ommunity has taught us what vou neei. That's whv voutll ffnd it in our stock foi fast del"ivery: Plywood, Formica, Simisiln Board, Masonite Brand Products. Acoustical Tile.

Eogle R.ock Lumber Co. Plons Moy 2l -22 Home lmprovemenl, D-l-I Show qt Yord

shown, and someone will be on hand to answer any ques- tion put to the dealers. Additionally, four contractors-will have booths for the y.ard's larger homebuilding trade.

The Eagle Rock Lumber Co. is planning a Home-Improvement and Do-It-Yourself Show this month at the Los Angeles yard. The big event, set for a Saturday-Sunday, May 2L-22, is the second such promotion for the retail yard, a first one having been put on three years ago. The hours will be from 8:00 a.m. to 5 :00

Jonuory lnvenfories Higher

Swanson said the door prizes will total about $1,000 for the Z-d.ay show, with a variety of giveaway merchandise. The store's entire sales staff will alternataly "work,, the weekend show, and the suppliers' representitives will be on hand. The refreshments will include soft drinks, cookies, confections and, of course, balloons for the kids. :00 p.m. each day, reports Dealer H. N. "North"Swanson, an officer of the company and gengenrrd started bv his father. eral manager of the progressive yard by father, the respected, veteran dealer Emil Swanson, many successful years ago.

At the end of April there were 26 suppliers lined up participate in the clinics and demonstrations for the modeling and homeowning trade expected to attend event. The Eagle Rock yard will also have a booth of own, the "Home-Improvement Clinic." All services will

to rethe its be

The book value of manufacturing and trade inventories at the end of January was 990 blllion.

Retail inventories of building material and hardware stores were estimated at $2.4 billion in January, about $190 million above the same month last year and'$20 miilion above December.

LARGEST STOCK OF DOUGLASFIR in Southern Colifornio

526 Ocean Cenler Building r Long Beoch 2,

Phones: HEmlock 5-5647 o SPruce 5.3537

One of Biggest Timber Sqles ln Lqst Decode Consummqted

Fresno-Nearly 2,382,000 board feet of pine, fir, cedar and dead redwood will be harvested starting about May 1 in the Mountain llome State Forest, east of Springville in Tulare county, as a result of one of the largest timber sales in the last ten years by the State Division of Forestry. John C. Lampe of Tulare paid $43,837 for the rights.

Cecil E. Metcalf, the deputy state forester in charge of the San Joaquin valley area, Said no standing redwoods will be cut.

Floyd Otter, the forest manager, said several miles of timber access road will be built from the Shake Camp area toward the Wishon Fork of the Tule River. Eventually the Division of Forestry plans to improve the road to forest standards. He said most of the timber to be harvested

Weyerhqeuser Moves Up Howord Hunt In Retiremenl of A. O. Kqrlen

Tacogna, Wash.Weyerhaeuser Company personnel changes announced by Jon. R. Titcomb, vice-president of the firm's lumber and plywood division, include the retirement of A. O. Karlen, branch manager at Weyerhaeuser's Coos Bay, Ore., operation, who retired on March 31, and his replacement by Howard E. IIunt, general superintendent at the Everett, Wash., lumber division.

Jack W. Titcomb, administrative assistant at Coos B_ay, will be acting branch manager there from the time of Karlen's retirement until Hunt arrives. After Hunt assumes his Coos Bay post, Titcomb will become assistant branch manager of the Everett lumber division.

WhotesateTIMBEnS nmng

o Dougfos Fir in sizes 24' x 24"

o Pfoner copocity for surfocing lo 24' x 24' i'-''l;. Remnqni focitities for resowing lo 34" r34"

we can't find it . , .we'll make lt

stands in the Shake Gulch area, below the camp. It is growing in virgin forest.

GR.ADE WISE IS PROFIT WISE

For the first time in 49 years, the West Coast Lumbermen's Association is using-builders' testimonials in its national advertising. Three different ads make up the series, the first two of which were seen in national building maq- azines and regional retail publications. The remainlng ;d of the series will be run in May.

The ads point out to the home builder that he can save up to $200 on each house he builds by properly usins Utility grade West Coast lumber. When uied in'acctrdancE with FHA standards, Utility grade lumber offers factors 9f .19* cost with high quality-and strength. As featured builder Donald Eilerlson stat-es : "By taking advantage of the economies offered by Utility dimension"and boar?s, I save a minimum of $200 on every house job and maintain my reputation for quality construction."

Each ad carries ah additional feature, of interest to builder. FHA span charts are printed in the ads, maximum^ spans__{or rafters and joists of Utility Douglas fir and West Coast hemlock.

every listing grade

__19. complete,information on the use and specification of U-tility grade Wgst Coast lumber, the ads offbr a free copy 9l WCLA's widely distributed booklet, "Where to Use Utility Grade West Coast Lumber.', This four-color 8%"*!1" folder is considered one of the most popular and effective presentations ever produced by the^lumber inoustry.

T.h" booklet suggests the areas of use for Utility grade lumber, and ieatures complete FHA span charts for rafters, ceiling. and floor joists of Utility g.ahe Douglas fir, Wesi Coast hemlock, Western red cedar]Sitka spru"ce and White fir.

Builders and dealers may obtain a copy of the Utility fqlder_ by writing West Coast Lumbermen's Associatiori, 1410 S.W. Morrison Street, Portland 5, Oregon.

(Tell them Aur. saw it in The California Lumber Merchant)

, Rolf Stolesen spent the last of March in southern California setting up Durable Plywood Sales Company's jobbers with 2.4.1 T&G promotional materiat on the company's new lr/g" fir plywood subflooring system product. He returned to the Menlo Park offices full of enthusiasm for the new material.

Robert llalvorsen, general manager of Tidewater Mills, Inc., Eureka, Calif., producers of redwood lumber and studs, was a recent visitor to southern California, accompanied by Bob Mee, official of Morrill and Sturgeon, pioneer Pacific Northwest wholesalers, on an early Spring survey of the Los Angeles area marketing conditions for the Portland home offices.

Lorraine and Sterling Wolfe, MarquartWolfe Lumber Co., left April 16 for Chicago en'route to the National-American Wholesale Lumber Assn. convention in White Sulphur Springs, W. Va. Following three days of business in the "Windy city," they took in the annual at The Greenbrier and will return to Hollywood via Cleveland and way points.

Escalon Dealer 'Warren Moo,rehead of the Moorehead Lumber Co., has been chosen to represent the San Joaquin Valley Boy Scouts at the annual "Jamboree" at Colorado Springs this July.

The Hubert Heyings (Timberline, Inc.' Kansas City, Mo.) met the Dee Essleys of Whittier and the Roy Stantons, Sr., of San Marino, in Palm Springs the week of April 25 for sun and fun. While the guys golfed, the gals relaxed around the El Mirador pool.

Al Bell was in the east early last month on Hobbs Wall business and reports that Spring and redwood orders were in full bloom.

Dealer Orval Paul of the Freeway Lum-

l'er6ona,I,l

ber Co., Norwalk, packed his gear and spent the April 22 weekend. trout-fishing in the mountains. It is understood he got the limit.

Hollis Jones and his wife vacationed from Western Door & Sash in Hawaii during April.

April when The Robert Dollar Company's Jack was one of his own happy passengers on South Pacific Airlines' inaugural flight.

John Osgood returned to the Robert S. Osgood firm in Los Angeles, April 20, after' a month's sojourn in the Orient calling on their suppliers.

Thb traveling Rifenraths were at it again, this time the Scandinavian ,bit and an April tour through Sweden, Finland, Norway, etc., their second European trip in as many years. now back at the helm of GeorgiaPacific's northern warehouse division in Oakland.

Walter A. Remak, district representative of Weyerhaeuser Company's Lumber and Plywood division out of Los Angeles, spent the week of April ll at the company mills in Klamath Falls, Coos Bay, Springfield and Cottage Grove, Ore., and at Longview, Wash. He also got in a day at the Western Sales Region office in Tacoma before DC-8ling back to L. A., April 18.

Larraine and Bob Theetge, both of Western Forest Products Co., Iook mighty happy about it all upon their departure from Lockheed Air Terminal (above) for a Hawaiian vacation last month. They returned to the mainland and their booming Los Angeles business, April 25.

I. S. Brown, the Glendale wholesaler, conducted a community sing at his home, Easter eve, for a group of lumber friends. There 'was one pretty loud rbaritone in the group.

After years of red tape and litigation, Jack Dollar's dream of an airline from Hawaii to Tahiti came true during early

Jerry Huntley has joined California Lumber Sales, Oakland, in a buying-selling capacity, reports Don Covency, after a month in Mexico following Jerry's departure from Ward & Knapp. He's well-known to the northern and southern California trade from his long association with the old E. K. Wood Lumber Co. organization.

Emogene Thomas, a longtime lumbergal, is now ,brightening up the offices at Carl Baugh Wholesale in East Pasadena. For the past five years she had been working with Peyt Maloney at Continental Lumber Co.

Donis Ford, who was formerly with the Kaibab Lumber Co. at Flagstaff, Ariz., has joined the office staft of the Weyerhaeuser Company, L-P division, in Los Angeles.

Fost, Dependoble, Regulor "One-Slop" Service

Congratulations to Jarnes B. Overcast, general manager of Strable Lumber Company, who was recently elected one of the four new directors of Rotary Club No. 3, composed of 410 leading professional and businessmen of Oakland.

Pat and Bill Johnson tried out their high- school Spanish on a March vacation in Mexico City, Acapulco and roundabout.

Now, when you call Johnson, you'll get, "Buenos dias, Senor, you like buy Hobbs Wall radwood?"

Walter Smith of the Koppers Company sales staft returns to his post this month following serious illness. He's anxious to get back to his southern California dealers.

Gwen and Art Wall boarded a Polarroute flight at S. F. International, April 15,

lnlqnd Empire Hoo-Hoo to Fete ladies of Indion Wells, Moy l4

Inland Empire Hoo-Hoo Club 117 has set Mav 14 as the date for the annual Ladies Nite this year, and selected the luxurious new Desi Arnaz Indian Wtitts hotel on Highway 111 between Palm Springs and Indio as the site f"or the fun-filled event.

The hotel has its own golf course, where tournament play will begin abou.t 10:00 a.m. of the Saturday party. The afternoon is set aside_ for. swimming or relaxiirg 6y the hotel pool. A sponsored cocktail hour is timed for 6:0Op.m., and a superb steak dinner will be served afterwards ($2.50 per), with mu.sic by the hotel orchestra and dancing, of course, after dinner and the entertainment. . .Knowing Club lI7 as well as most ,of the industry does, it's a foregone conclusion that the 1960 awardins ,it eltti and door prizes will be bigger and better, faster ana fun-nier than ever. The golf prizes will also be awarded after dinner.

Attire for the evening, as well as the day, will be informal even though the hotel is one of the most swank the club has ever engaged for one of its annuals. Golf reservations may be sent to Ken Dietel, Pomona Lumber Co., Box 117f, Pomona, Calif. Dinner reservations (and room reservations if desired) should be sent direct this year to Desi Arnaz' Indian Wells Hotel, Box TT, Palm -Springs, Calif., announces Club ll7 President Gordon Gre-enslade. About 50 rooms have been set aside by the hotel for those wishing to stay.overnight, Saturday, May 14; an additional 25 rooms will be available for Friday night, May 13, for those who wish to go earlier.

Because of the scope of the party this year, it will be difficult to arrange if there are many late arrivals. The club repeats that reservations must be made direct (for both room and dinner) and made early.

and touched down at London ll hours later on a Zmonths vacation from the George Windeler Co., Ltd., that includes a visit with Art's brother-in-law at Nice.

Mr. and Mrs. Horace Wolfe will deoart for Hawaii the middle of May to spend five weeks visiting the big island and also Kauai before returning to Marquart-Wolfe Lumber Co. about June 12.

Certif ied Kil lr-Dried REDWOOD Uppers

Polyethylene-wropped Potiern Stock ond Poneling.

Our Stock includes 43 potterns of Siding qnd Poneling Plus 2l Moulding ltems ond All Sizes qnd Grqdes of Commons

Green Redwood studs, loth, split polings, posts, etc.

C.R.A. stomped Sop Common qnd Better.

Mqtter of Choice

A red hound was howling mournfully while his mountain master chewed snuff and half slept. A stranger said to him: "What's the matter with your dog?"

The mountaineer replied: "They's nuthin' wrong with him. He's jest settin' on a burr and he's too lazy to get off."

In

Our Goroge:

A boiler and a kettle lid, Some plates that Maggie broke and hid; A chopping block, a knuckle bone, A phonograph that doesn't phone .

Some lingerie that lingered long, A mattress with the mat all gone; A bustle out of Grandma's trunk, A rat trap and some other junk

A demijohn of faint bouquet (Sweet 10O-proof of yesterdaY); The sticks and tail of Johnny's kite, A table lamp I dropped one night

Tomato cans of auld lang syne, A hundred feet of washing line; One pair of pants (demobilized), One garden hose (derunnerized) .

Gas fittings from a former age, One rocker, one canary cage; A nibtick and a baseball bat, A bedstead with a broken slat

The box in which the rabbit died, The bike that mother used to ride; Of many things a sundry cropAll but the car that's in the shop !

Both Woys

Lady Customer: "I see this medicine is advertised to cure man or beast."

Druggist: "That's right."

Customer: "Gimme a bottle. That ought to be just what my husband needs."

' The lqdder-Holder

For each man who climbs to the top of the ladder of success, there is often a woman who keeps her feet on the ground and holds the ladder for him.

A Bqld Fqct

I parted my hair in the middle when young And viewed the result with much pride; I still wear the part in the middle but, now, It's something like four inches wide.

One-Line PhilosoPhies

Discretion in speech is more than eloqusnss.-B3ssn. A wise man, in time of peace, prepares for war.-Horace.

To err is human; to forgive, divine.-Pope.

Mockery is the fume of little hearts.-Tennyson.

Nothing is more terrifying than ignorance in action.Goethe.

Of all the virtues, gratitude has the shortest memory.Walpole.

Smorr Kid

The gentleman stopped to talk to the wee bit of a girl who was making mud-pies alongside the walk. He said:

"Say, honey, you're pretty dirty, aren't you?"

"Yes," said the little girl, "but I'm prettier clean."

Old Briiish Lqw Agoinst Women

In the year L770, the British Parliament passed a law against obtaining husbands by false pretenses' as follows:

"That all women of whatever age' rank, profession or degree, who shall, after this Act, impose upon or seduce and betray into matrimony any of His Majesty's male subjects, by virtue of scents, paints or cosmetics, artificial teeth, false hair, Spanish wool, iron stays, bolstered hips or high-heeled shoes, shall incur the penalty of the law now in force against witchcraft and like misdemeanors, and the marriage under such circumstances shall be null and void'"

The SteodY Subscriber

How dear to our heart is the steady subscriber

Who pays in advance at the birth of each year, Who lays down the money' and does it quite gladly' And casts 'round the office a halo of cheer.

How welcome his check when it reaches our sanctum; It makes our pulse throb and it makes our heart dance' 'We outwardly thank him; we inwardly bless himThe steady subscriber who pays in advance.

KeePing Secrels

\Momen can keep secrets ai well as men can' so they say' The only trouble is it takes so many of them to do it'

A TRUTY DEPENDABLE SOURCE OF SUPPLY

PTYWOOD lUffIBER 10cs YE]IEERS

o Quolity products from the world's best lvlills

o Dependoble service from quototion lo finol

.:"J1'"'Jo yeors experi.. ence in lhe exporf. import fieid

. Prime imporfers serving the_ wholesole lumber lrode exclusively

Coll

Atkins, Kroll representolive neoresl you for dependoble ond occurole inlormolion ond quolofions on oll imported wood products:

EFFIGIENT DISTRIBUTION WEIST GOAIST LUIUIBER

VIA RAIL OR TRUCK -&. TRTTII.ER SHIPMEIYTS

old-Growth Bond-sqwn REDWooD from Boiock Lumber co., Manchester

old-Growth DouGtAS FIR from spocek Bros. lumber co., Monchesler

Precision-trimmed sruDsDougtos Fir o white Fir . Redwod

REDWOOD POSIS ond FENCTNG

FRED

C. HOTMES TUMBER COMPANY O

Specializing in Mixed Shipments of Douglas Fir & Redwood

Produclion & Home Ofice: Fred ]lOLllE5/Carl FORCE

P. O. Box 987

Fort Brogg, Colif.

tWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Ukiah Ofice: Gil Sissons

H()mestead 2-5438

Wholesole

Arcqta Ofice: Fron Holmes

VAndyke 2-3557

fWX: ARC.39 Only

Soufhern Calitornia Oftce: Don Muller 30.712 Driffwood 9outh Loguno, Golifornic HYoft 4-80121

St., Son Frcncirco, Calif. SUfier 1.0318

High

TWENTY.FI\'E YEARS AGCD TCDDAY

As Reported in The California Lumber Merchant, May l' 1955

W. K. Kendricks of the Valley Lumber Co., Fresno, presided at the April 13 meeting of the Lumber committee of the California Retail Lumbermen's Assn. and the Redwood Relationship Committee at the Hotel Stockton. Talks were given by HarrY A. Llke' CRLA president, and Kenneth Smith, secretary of the Lumber & Allied Product.s Institute. Elmore King and George Gorman tied for first place-in the g-olf tournament but the toss of a coin gave the J. H. Holmes redwood trophy to Bakersfielcl Dealer King . .Foirest W. Wilson is now associated with the Masonite Corp., with headquarters in San Diego. He is well kno*n in California lumber circles and was formerly with the Little River Redwood Co. . . Fred E. Conner has opened The Builders SuPPlY House ai Nevada City as owner and manager. He has been a retail lttnlberman in the Sacramento Valley many years. formerly with the Nevada CountY Lumber Co.

John James Farley was the subject of the "Fourth of a Personal Interview Series With Palco F'olks" in The Pacific Lumber Company's back-cover ad in this issue. The copy in the ad declared, "The background of this photo is THE little grass shack on the island of Oahu, T.H. Twenty Pounds of surplus suet pictured here were shaken off during a barnstorming demonstration tour in our mid-Pacific paradise. The net result of the tour reportedly was the adoption of Palco Bark Fibre as

the official darrcing skirt. Our hero was a barefoot boy up in the Redwood country some years ago; has an allRedwoocl living room in his Rockridge home. The office boy informs us that Mr. Farley is a guy who scatters a lot of sunshine," the ad concluded.

Also on the subject of advertising, the second-cover ad in this issue, by Pioneer-Flintkote Company, invites the reader to "See Us at San Diego in the California Pacific Intl. Exposition, Mav 29-Nov. 11. 1935" . The threatened strike in the Douglas fir region, set for May 6, was having strong ir.rfluence on the market. The Sawmill & Timber Workers Union was demancling 75c an hour on a 3O-hour week

J.-Walter Kelly, general manager of Consolidated Lumber Co., Wilmington and Los Angeles, attended the Oakland Reveille, April 26 ' J. H' Holmes, president of Holmes Eureka Lumber Co., toured Atizona bY auto calling on his retail friends Edward L. Green was named vice-president in charge of sales by Union Lumber Co' to succeed the late Harold P. Plummer Sam HumPhreY and Tom Ross started a new wholesale lumber firm in Oakland George L. Meissner of the Valley Lumber Co., Lodi, returned from a trip to Honolulu.

J. A. Brush opened a wholesale lumbei distributing-yard at 900 E. 59th St. ir.r Los Angeles, to be called the Brush Industrial Lumber Co. Jack Brush was formerly salesmanager of the W. E.

CooDer Lumber Co. \V. D. Farrar has bought his partner's interest in the Humphrey-Farrar Lumber Co., Berkeley . . . Ji* Chase joined the sales staff of Consolidated Lumber Co. . . The program was being arranged for the annual convention of the Arizona Retail Lumber & Builders Supply Assn. in Phoenix, May 10-11. The officers are John G. O'Malley, C. A. Hayes, C. J. Killen and Chris Totten. M. H. McCalla is the group's Code Authority member The National Control committee of the Lumber Code Authority, meeting in Washington, voted April 10 to continue after discussions with NRA offrcials Lloyd Cole was appointed southern California reoresentative for the Hammond & , Little- River Redwood Co.

President Jerry Bonnington presided at the regular dinner meeting of the East Bay Hoo-Hoo club .in Oakland, March 29 . . . C. E. Huddart, who had been in the retail lumber business in Oakland, died in Napa Walter Decker and R. R. Proctor opened the Colton Lumber Co. The Giles Lumber Co. of Lennox bought the Independent Lumber Co. yard at Ha_wthorne . . . The Reliable Lumber Co. of Rosemead started a new Yard near El Monte with Herb Higman as manager . . Hayward Lumber & Investment Co., appointed C. C. Nuckolls manager of iis San Bernardino- yard. T. O. Thompson was apPointed manager of the company's yard at Bloomington.

PR0DACTS of PROdRESS

No doubt obout it, MOORE MODERN METHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern mefhods--<rre so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt reply!

REMoonu Dny Krr.n Coupnny DERN oDs

..r. Spoce for Leosg...

Offices, Yqrd, Covered Storogeldeol Arrcngernents for Wholesole Lumber Operotion

Adiocenf fo Sonfo Ana Freeway -

GOIPIETE lllLLlNG ond

KILN-DRYTNG rhcrunrs

wiih 2 Spur Trocks Avoilcble ASSOCIAIED

t.c.t..RAfl .CARGO fruck ond Trcliler

DOUGLAS FIR, R.EDWOOD. HEMLOCK

CEDAR, . WHITE FIR

Moore Cross.Circulotion Kilns at Ploceryilte Lumber Compony, Plocerville, Colif.

OW TREE REDWOOD COMPANY

Exclusive Representolives for HOttOW TREE TUMBER COi PANY Mills or : UKIAH, ANNAPOLIS qnd GUA[A[A, CALIFORNIA

SALES: P.0. Box 178-Ukiah, Calif. - Ht:1,*::',,1"",:1,"jJ#l'X

Homestead 2-3921 TWX: Ufiiah gl - [3#".J"",31t1|_-J; hove the fociri-

D-l-Y Show Sroged by Foirfqx Yqrd

San Rafael, Calif.-Customers of the Fairfax Lumber Company's Home Improvement Center got a bonus April 8 and 9 when a first-year anniversary celebration was staged at the Center. Specially priced merchandise featured the 2-d,ay weekend event, as well as demonstrations and displays of tools and building materials by factory representatives. Free gifts were given all who attended, and grand prizes included a three-day trip for two to Las Vegas.

The yard's Home Improvement Center was opened last April as part of the expansion program which made the retail yard a local center for lumber, millwork, hardware and do-it-yourself items. The Fairfax Lumber Company has been in operation since 1922 and, under its present management since 1945.

Lloyd Morgan, manager of the Home Improvement Center, was pictured in the April 6 edition of The San Rafael

I-ndependent Journal that announced the event, in a typical do-it-yotrself pose with the newspaper's story. It siowed the dealer with bandaged thumb trying to naii up his own poster announcing the yard event.

Mqrch Housing Stqrts Above Februory

Nonfarm housing starts totaled 97,000 in March, according to preliminary estimates of the Bureau of the Census, U. S. Department qf Commerce. The March starts for privately and publicly owned units were 27/o above February, but 20/o below March 1959. The 93,800 privately owned dwellings represented a seasonally adjusted annual rate of 1,115,000, the same as the estimated rate for February. When averaged for the first quarter, the seasonally adjusted annual rate amounted to I,I48,700-17/o below the 1,390,000 for the same 1959 period.

BEN WARD

M. "Mike" MICHAEL

The Big lifi ls On in 5. F.It's All Done Wirh €qlqverqs Cement

Lift-slab operations on the 1800 Pacific Building in San Francisco were scheduled to begin Wednesday morning, March 23. The building, an apartment house, is the tallest lift-slab construction so far attempted anywhere in the world. It will be thirteen stories high.

All floors and the roof are in the form of oost-tensioned concrete slabs which were piled one on top of the other on the ground. By April 1 the second and third floors of the building were to be permanently in place, and remaining eleven slabs will be stacked on top of the third floor instead of on the ground. 'the 20 steel columns supporting the slabs then will be extended higher into the air in preparation for the second series of lifts. There will be five series of lifts in all.

It will take 45 days to raise the structure to its full height, the entire operation requiring a maximum crew of ten men.

The slabs on this job are the largest ever lifted in an operation of this kind. They measure 105x81 feet and are eight inches thick. Each slab weighs 600,000 pounds. The slabs will be lifted two at a time. They will be raised onetenth of an inch with each turn. They will be supported by 20 steel columns, and will envelop three 11S-foot slip-form concrete towers which already are in place. This is the first use of slip-form concrete towers and post-tensioned liftslab construction in combination. IJse of the towers eliminates all need for erection bracing.

The lifting operation is under direction of Vagtborg LiftSlab Corporation. Calaveras Cement was used throughout.

Poul Trobo Joins Petaluma Yord

Paul Traba has been named to replace John Polach at the Adams Lumber Co., Petaluma, according to Don Adams.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more. ITS

JA|v|E$ [. ]|ALI C(|.

John

D. JONES

John D. Jones, 83, retired head of the Jones Lumber Company, died Apsil 21. He was a native of Tehachapi ald made his home at 6919 Arbutus St., Huntington Park. The veteran Southern California dealer left a daughter, Mrs. John H. Cantley, and three sons : Ira H. Jones, president; Richard H. Jones, vice.president, and Roger G. Jones, secretarytreasurer-all officers of the Jones retail yard at 10761 S. Alameda St., Los Angeles 59. He also leaves a brother Ed and 12 grandchildren. Mr. Jones was a member of the Huntington Park Rising Light Masonic Lodge, Pacific Commandery No. 10 of Coos Bay, Ore., and the Al Kader Shrine Temple of Portland. Funeral services were conducted April 23 at Union cemetery in Bakersfield, Calif.

Percy

L. BRUNER.

Percv Lvnwood Bruner. 72, retired accountant for the Burbarik Lumber Company, passed away April 16. He had been a resident of the Los Angeles area for 7l years and spent nearly all of his career in the retail lumber field and in the employ of the Mullin lumber company family at their various yards in the area. Mr. Bruner was a widely known and equally respected member of the lumber ildustrY and had bCen honored by the Southern California Retail Lum ber Association at its annual convention activities honoring the pioneers of the industry. He leaves his wife Edith of

CDftilrrcrry

the home at 63 E,. Grinnell Drive, Burbank; a son, Percy, lr.; u daughter and five grandchildren. He was a member of several Masonic orders and the Kiwanis Club. Funeral services were conducted April 2O at the First Baptist church, Burbank, with interment in Grandview Mausoleum. At the 43rd annual convention of the SCRLA last month, 1\{r. Bruner was paid high tribute by Wayne F. Mullin, conducting the program at the April 20 session on the day of his funeral, and Mr. Bruner's last employer, Russell Mullin, was in the audience prior to the funeral services.

Viclor B. BENGSTON

Victor B. Bengston, 63, a partner in the. Bengston-Holt Lumber Company, Fresno, Calif., died unexpectedly, April 3, in his home at 3955 Platt Ave. He had apparently been in good health to the time of his sudden death. The lumber dealer was a native of Michigan who moved to Escalon in San Joaquin county with his parents in 1905, After.World War I, in which he served in the Army Signal Corps in France, Mr. Bengston entered the lumber business in Escalon. In 1922, he moved to Fresno to take a job as representative for the old D. O. Deacon Lumber Company in Lemoore, Kings county, and San Joaquin and Tranquility. Nine years later, he and John E. Holt started their company. He was also affiliated with the Building Material Dealers Assn., the Fresno Builders Exchange, and his civic and club activities included Fresno Post No. 4 of the American Legion, San Joaquin Masonic Lodge No. 508, the Scottish Rite Bodies of Fresno, the Tehran Shrine Temple and the Novkeps. Mr. Bengston leaves his wife Mary, a son John of Long Beach, daughters in Whittier and Fresno, a brother,Arvid L. of Fresno, and seven grandchildren. Funeral services were held in a Fresno mortuary, April 5, with burial in Belmont Memorial Park.

fYlrs. Lillie B. HIGGINS

Mrs. Lillie B. Higgins, widow of the late James E. Higgins, founder of the J. E. Higgins Lumber Company in San Francisco, died in Alameda, April 10, at the age of 101. She leaves two sons, Ward F. Higgins and James F. Higgins, Jr., present heads of the vast Higgins Lumber Company holdings; six grandchildren: Virginia Higgins, Elizabeth A. Grill, Patricia Moody, Barbara Anthony, and James W. and John M. Higgins, and 18 great-grandchildren. She was a native of lllinois. She was a member of the Adelphian Club and the First Congregational church of Alameda. Private funeral services were held April 13 in an Alemada funeral chapel. The family requested that any proffered remembrances be made in the form of contributions to the Children's Hospital of the East Bay.

| 960 Junior Logging Gonference

Moy l -4 crt Mendocino Woodlonds

Members of the Junior Logging Conference committee of the Redwood Region Conservation Council met at the Eureka Inn, Eureka, to make final plans for the 8th annual JLC program for high school forestry, logging and lumbering students. F. J. "Jack" Hyman, Jr., Fort Bragg, Conferenpe chairman, announced that the three-day forest industry .education session is scheduled for May 1 through 4 at the

ANAHE'M 9'REET

YOUR GUIDE TO BETTER SERVICE . for Wholesote Disf ributors qnd Retqil lumber Deolers Only

TUMBERlong Dimension, Plonk qnd Timbers COOS HEAD QUAI.IW_ We're Proud of lf!

PLYWO O DLorge Inventory of Inlerior qnd Exlerior Plywood for lmmediqte Delivery f rom Wilmington worehouse

PRO'NPT SHIPMENTShips Arriving from Our Mills Eqch Week

CENTRAITY LOCATEDvio Freewoys fo All Areos, including Sqntq Bqrbqro, Kern, Venluro, Oronge, Sqn Bernordino, Riverside qnd 5qn Diego Counties

OOS HEAD 1UMBER & P1YWOOD CO.

SPruce 5-rr79

P.O. Box l215 - Berth 135 - Wilmingron, Gslifornio

llember: Douglos Fir Plywood Associotion-ond-Pocific lumber Inspection Bureou

Mendocino Woodlands, near the city of Mendocino. About 115 boys are expected to attend the session.

The JLC faculty will again comprise some of the most respected names in forestry, logging and lumbering from the redwood-Douglas fir area, with representatives from industry, educationil fields and state and federal forest agencies serving on the "million-dollar faculty." -

Serving as key program coordinators, representing communities of the region, are: Richard Anderson, William Mann, K. O. Smith, Ir., Miles Sullivan, Gordon McKillican, and Howard Tucker. Willits; Brousse Brizard, George Burtchett, A. E. Gabrielson, Rob ert Johnson and Edwin Pierson, Arcata; R. R. Chaffee, Emanuel Fritz, Woodbridge Metcalf, Rudolf Grah and Ed Gilden, Berkeley; George I. Gentry, Albert Hallett, Robert Madison and Al Rueger, Eureka; Jack Bouldin, Cecil Roach, Emery Escola, Jean Sindel, Robert Grundman, Bernard J. Vaughn and Kelly McGuire, Fort Bragg; Leonard Farris, Chester Nicholls and Dwight O'Dell, Fortuna; Donald Brittingham, Earl Fullerton, Ray Isle, Herndon O'Connell, Robert Ray and John P. Sweeley, Ukiah; Alden Ball and Larry McCollum, Scotia; George A. Craig and Grant Morse, San Francisco; Glen Woodworth and Carney J. Campion, Santa

Rosa; and Gordon Tosten, Miranda; Cecil Judah, Napa; Silas B. Carr, Gualala; Quinten Emery, Calpella; Joe Mendosa, Mendocino; Stewart Snyder, Cloverdale; Jack Weddle, Covelo; Howard Cramblet, Crescent City; Al H. Merrill, Samoa; and Walker B. Tilley, Redwood Valley.

The field piogram, including both extensive mill and woods operation tours, is aimed at giving the young men coming out of region high schools a first-hand look it the basi_c indust_ry of this area. The annual drive to bring in funds to underwrite the costs of this large-scale educati6nal program is now underway.

Beckstrom ond Burdick Toke Over Tri-Stofes Plant in Sontq Clarcl

The big Tri-States Plywood Co. plant in Santa Clara was laken o_ye1 by Al B. Burdick and John Beckstrom on April 1. Burdick, former manager of Nor-Cal Plywood at Ciescent City, will be general manager of the plant, and Beckstrom, of Beckstrom & Company, rvill act as salesmanager.

@ur[ Birhnlh Tframhw 6,fi.

P.O. BOX 665

R EDWOOD

SA1ES OFFICE: 928 H Street

VAndyke 2-O3l I rWX: ARG 17

ARCATA. CAIIF.

DOUGTAS FIR

GIUATITY BAND . SAWN TUMBER

DEPENDABTE SERVICE

TR,UCK & TR,AItER, RAIL

Henry M. Hink

I l07 frlerchonts Exchange Bldg. Son Francisco, Golifornio

Pfrone: YUkon 6-5421

Hundreds Throng rhe SCRLAnnuql

llllL5 crnd PLANING 'IIItt Smlrh River, Colifornio

(Continued from Page 17) hds been making around the country tlis year-with the latest additions, of course. His hard-hitUng talk is "Wood Promotion Is Everyone's Business."

And, as Jack Berry says, "No matter where you put the accent, all of us should be doing something about promoting Wood-not be leaning back and waiting for someone to create the interest, becau-se N-OW is -the time for united actiont" His remarks were well-received and all agreed now IS the time to get busy at all levels of the industry.

Jack Berry graduated from UC at Berkeley with a B.S. in Forestry. He started his lumber activity at the age of 16 as a donkey-engine operator at the Northern Califomia sawmills, later became a forester, cruiser, grader and engineer before establishing his Jack Berry Lumber Co. in the capital city. He lirrows his industry, his public relations and is currentp toing the work of a dozen men with his "hard sell" on "National Forest Products Week" ( October f6-22, 1960 )

Concluding the final business session of the 1960 convention, Presi-

CAR,GO

Fnr West Flr Solcs Co. 228 Stt. Beverly Drive Beverly l$lls, Golif. BRsdCraw 2-4353 CResWiew 5-6634

Pqul qnd Vero F.itdEy fa the Dclen, od llsie Stmton ond ldc Cunner for the HoeHoo-Etfs, noy be rm In lhe crowd ot t{rir t.5le, Bui thir it the l6t Photo of populor ldq Cumer (rhiln ot lhe fc risht with her employer, Hcce Wolfc of Marqwl-Wolfql ' tqkfl on th; h(Dpy Ap.il 2t occqid. lq rhe wor rlrickm April 25 od died of o heat dtack

dent Ward introduced to the crowd his 1960-61 successor, "Sandy" McDonald, presenting him with the "badge of offce," the SCRLA gavel, symbol of SCRlAuthority until we all meet again at the NRLDA Exposition in San Francisco, November 13-16.

As an unprogrammed event, President McDonald introduced James W. Newquist, as president of the Wholesale Lumbermen's Assn. of Southern Califomia, seated at the head table in appreciated honor of their valued contributions to the industry. Honoring and praising the wholesale group through its new President Newquist, the Pasadena wholesaler, McDonald told the convention crowd, "AII of you here today will be hearing more of this fledgling group as time goes on. They have made much-valued contributions to our industry and I know you will be pleased with their ethical way of doing business, as we in my company have this past year."

The ffnal awarding of valuable attendance prizes concluded the program.

Although he again gains great credit for tl-re "Convention Arrangements by Orrie W. Hamilton," that faithful SCRLA stalwart can't take Louire Hmiltn,iln. Porker Mildred W*d, ond OrrieH6ilts, Everelt C, Pqrker od Gilmqc Word

ALL the credit this year for the superlative annual Dinner-Dance in the Cocoanut Grove that wound up the 43rd convention. Milton Berle just happened to be booked into the Grove at the same time as the convention. And Orrie's "just lucky," we guess.

But ''Uncle Miltie," that star of stars of stage, screen, radio and TV, gave the convention that ffnal ffllip of lustre that made the annual Dinner-Dance, AND the Convention, "one for the books."

Dd Bufkin, Horry Whittmore md Bert ilcKee

CtlS3lFlED IDVERTlSlllc-Positior wanted tl.00 pet line, nlnlmum 32,00t Help Wrntod and others S1.50 pt? lino, nlnlmun 33.00, Tuo- line3 of address (tout address or oul Bor nunbar) count ar one line.

Closlng dates for coPy, 5th and 20th

-HEI.P WANTED-

WAI{I ADS

SALESMAN-MANAGEMENT opportunity for energetic, ambitious man in Sacramento-San Joaquin Valley Area- Prefer resident seeking change who has trade following and can- assume marragement iesponslbilities of Valley warehouse operation after proving sdes ability iri initiat trial period. Program includes direct mill and LCL sales in Pine, Redwood, Fir, Hardwoods, Plywoods, etc. Good starting: pay assured. All replies confidential. Our employes know o! this ad.

Address Box C-2985, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN for Orange County, exclursively selling nationally known lumber products wholesale to lumber yards only, for one oJ Southern Califolnia's oldest and most reliable firms' Backed by advertising assistancg bona fide leads plus promotional work with architects and designers. Generous draw, commissions, car allowance.

Address Box C-2991, The California Lumber Merchant

108 West 6th St. Bldg., Room 5o8, Los Angeles 14, Calif.

SALESMAN under 3$ alert, energetic, well-grounded in fitting customer's needs to a fully eupplemented stock of Redwood, Pine &'Fir. L. A. & Orange counties area. No frills but unlimited opportunity. Car furnished.

, WESTERN MILL & LUMBER CO.

4230 Bandini Blvd., Los Angeles 23, ANgelus 2-4148

GOOD OPPORTUNITY for lumber buyer residing in Los Angeles. Must be able to handle all details of procurement. Contact: HALLINAN MACKIN LUMBER CO.

4186 E. Bandini Blvd., Los Angeles 23; ANgelus 3-4161

-POSMIONS WANTED-

LUMBERMAN-MANUFACTURING, 12 Years Manaser Milling-In-Transit Operator, Thoroughly experienced in Plant operatio-ns, Traffic, Sales, Credits and Certified Dry-Kiln Operator. Previous experience Wholesale and Retail. Excellent references.

Address Box C-2987, California Lumber Merchant

lG West 6th St., Room 508, Los Angeles 14, Calif.

WIiOLESALE LUMBERMAN with 17 years' experience largely Buying, also Accounting, Credits, General Office work and Administration. Previously 3 years Retail experience. Excellent references. Not presently employed in Lumber.

Address Box C-2986, California Lumber Merchant 108 West 6th St., Roorn 508, Los Angeles 14, Calif.

WHOLESALE LUMBER WOMAN with more than 15 years'experience in all species of hardwoods, will be available May 17. Can assume full charge of office.

Address Box C-2989, The California Lurnber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.

AVAILABLE_LUMBERMAN WITH SAWMILL AND SALES DESK EXPERIENICE. WILL RELOCATE,

Addresq Box C-2988, The California Lurmber Merchant

108 West 6th St. Bldg., Roorn 508, Los Angeles 14, Calif.

Everyone Reods These Poges-Just Like You

Golifornio Lumber ftIERCHANI-IZI

All Your Wonts Here

l{ames of Advertissrs in this Dopartment using a Bor l{umber cannot bc divulged. All inquifies and replirs should be addressed to Bor shown in the advertisement.

FOR SAIE OR TEASE

tUl/lBER, BUILDING SUPPTY & HARDWARE ES?ABtlSHrrlENT. locoted in heorl of town, focing on lwo streeis, Big Beor Loke, So. Colifornio's most populor oll-yeor mountoin resort,

Principol business building 2-sfory provides modern 3-BR. Apt.; 6 Supply buildings;2200-sq. fi, covered lumber sheds; Looding docks, eic. OWNER RETIRED. 20plo Net on $120'000 yeorly gross. Price $45,000 for Reol Estote & lmprovements. Excellenl Terms offered, $5,000 Down will hondle purchose.

AN EXCEPIIONAT OPPORTUNIIY, A TERRIFIC BUSINESS POTENTIAL

WllH UNtlrl^ITED POSSlBlllIlES. for porliculors, contocl owner:

M. J. GATOV

552 Norrh Pork Ave.Pomona, Colif, Phone: NAlionol 2{514 or (Evenings) NArionol 2{77I

IDEAL CASH-&-CARRY YARD with proven record, established over 5 years in fast-growing San Mateo coastal community. Clean store inventory, $7,5fl); combination showroom and warehouse building, $7,50o; six-wheel truck, $1,00o; new pick-up, $2;000. Lease $t50 per month, two years to run with $.year renewal option. $10,000'will handle, balance easy terms.

Address Boi C-299o, The California Lumber Merchant 108 West 6th St. Bldg., Roorn 508, Los Angeles 14, Calif.

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over ,10 years o TWOHY LUMBE.R CO.

714 West Olympic Blvd., Los Angeles 15; Rlchmond $8746

-EOTIIPMET{T FOR SAI.F.-

l-Hyster Fork-Lift Model 75

2-Hyster Fork-Lift RT 150

l-Ross Fork-Lift 15 SH

l-Ross Fork-Lift l5 HT

l-Ross Fork-Lift 12 HT

l-Gerlinger Fork-Lift PH 862

l-West Coaster Fork-Lift

f-Skagit 2-drum winch, Model OB-30-F, Serial 308-239 Powered with Ford-V8 Motor. Full drums ol s/a" cable. Excellent condition-

l-Washington Iron Works Carriage, Model 11-1&RB. Excellent condition. May be seen at MacKAY MILL SERVICE 8224t}r Ave., Oakland.21, Cabf,.; NEptune 8-9{28

I-SMITH 49" 3-drum endless Bed & Sander

f-TIME-SAVER 50" Belt Sander.

Both in excellent condition. Can be shown in operation at: SUNSET PLYWOOD COMPANY 6067 District Blvd., Los Angeles 22; LUdlow 8-3118

HEAVY FORK-LIFT TRUCKS RENTALS AND SALES

MacKay Mill Service

Oakland 21, CaIlI. NEptune &9428

TUMBE R CENTE R MIttING CO.

Services

Dinner-Foshion Show Moy 4

The San Fernan<lo Valley Hoo-Hoo-E,tte Club 6 has scheduled a dinner and fashion show at the Round Robin restarlrant, 13562 Ventura Blvd., Sherman Oaks, at 6:30 p.m., May 4, this Wednesclay evening. All wornen in the lumber and building materials irrdustries are cordially invited to attencl arrd see the excellent activitics enioyecl bv these industry girls.

Reservations for the fun-fil1ecl evening, and aclditior.ral information, may be obtainecl f rom M<rnica Nlartin at POplar 5-0339.

Gray to Heqd Coliforniq Redwood Sales

Tom Gray, former partner in California Redwoocl Sales, No. 8 Sebastapol Road, Santa Rosa, succeeded to sole ownership of the firm March lst. The business was formerly op.rate.l as a partnership between Gray ancl Bob Schenc(.

Redwood Co...--..-.--

Arrowhead Lumber Co.-.---..

Artesia Door Co., lnc.----.-.-.

Associated Molding Co.--.,.

Associated Redwood Mills-

Atkins, Kroll & Co.....-.....-..

Atlas Lumber Co.,---.-.,.-,.,-.--

Avram Lumber Co.---------------

ADr'ERTISERS INDEX

*Advertiring oppem in olt€rnqle lrruct

(Tell them aou sau it in The Calitornia Lumber Merchant)

Diamond W Supply Co...........,. *

Bee and Dee Sales Co.--------.---,-.. *

-B-

Back Co., J. William..--..-..-........,. *

Baugh Bros. & Co.-...........-...........65

Baugh, Carl W.......,-.,,...,.,..-..-..-....

Baxter & Co., J. H.----,------,----,.-... *

Bellwood Door Co,-------------------.--.-l3

Bender Lumber Sales, Earle------., *

Bennett 2-Way Panel S4w,,....-....-24

Berkot Manufacluring Co.-----------. *

Berry Lumber Sa'es, Jack--------,--.58

Big Ben Sash & Door Co..-....-.....28

Bliss Lumber Co., Inc...,,......,.....,. *

Blue Diamond Company--....--,----. *

Bohnhoff [umber Co..-----..-------,-*

Boldr-Beacom Lumber Co......,.-.... *

Bonnell Lumber Co.-...,--.--.,..----,--.49

Bonningion Lumber Co...--.--.-.----..42

B. C. Forest Products, Ltd.--.----.,.61

Broyles Lumber Co. (J. J. Rea)-. *

Brush Industrial Lumber Co..-..-.,, *

Building Malerial Distributors--,.'15

Butler Co., Gien'',,...,,,...-.-.....---.--.50

C & D l-umber Co.....,...,...,-...,,.,,.. "

Cal-Pacific ReCwood Sales-.......-. *

Calif. Wholesale Plywood, Inc.-. *

Calaveras Cemenf Co...,-,-.,..,,..-.,28

Calif. Lbr. lr-ispection Service

California Luftber Sa'es-..,..,-,-....,*

California Panel & Veneer Co.,-..51

California Redwood Assn.-.--.-.--*

Calif, Sugar & West. Pine Agcy.-.24

Chrisfenson Lumber Co.,--.,..,---.,,36

Clay Brown & Co.--..,---.--.-.....-.-.., *

Clay Lumber Co.....--...--.--..-----....49

Cobb Company, T. M..... ......,.... *

Consolidated Lumber Co.-,,.,-,,.,-.37

Continenlal Moulding Co..., -,-,,,.53

Cook, Inc., D. O...-...,,.,,,.,--,-...,-... *

Coos Head Lbr. & Plywcod.--.-...63

Coralife Co., The....,---..---..--.----.--- "

Diebold Lumber Co., Car1,...........64

Dollar Co., The Roberl--..............31

Donover Co., Inc,---.--..-.--....-.....---*

Dooley & Co.,-,,--.----....-----..----...... *

Douglas Fir Plywood Assn...,...., *

Durable Plywood Sa!es,---..Cover I

-E-

Emsco Plywood..

Essley & Son, D. C............. ..47

-F- FairhursJ Lumber Co.-----...... -.. l7

Farris Lumber Co.----.....,.,......,,...---65

Fern Trucking Co.--,..--.--..,.........--..50

Fountain Lumber Co.. Ed--..- ..-. 3

Freeman Co., Stephen G,-

Fremont Forest Products,,,.,...-.-...36

-G-

Galleher Hardwood Co.---.--

Gamerston & Green Lbr. C:.--.,.23

Georgia-Paci{ic Corp...,---..---- -. '

Georgia-Paci{ic Wa:ehouse: -. ,,,*

Gilbreath Chemical Co.,,,,....,,--..-, *

Globe Intl. of Ca if., Inc....-........ '

Golden Gate Lumber Co.---..- -- '

Gosslin-Harding Lumber Co.

Grace & Co., W. R....-....... '

Greaf Bay Lumber Sa'es,,,,,- '

Great Weslern Lumber Coro. -,,-'

Gulf Paci{ic Land & Lbr. Co...... '

tnaependent aiildil! Malerials Co.,---.----.-.........Cover 3

Indusirial Lumber Co.......,--,--,----* fnland fumber Co............-............17

-JJohnson-Flaherty, Inc.--.-.---.---....-.33

Jones Lumber Co., Andy......,,--,,-*

Jordan Sash & Door Co., F. l-.---. *

-K-

Kaibab Iumber Co...-.......-...........42

Kelley, Albert A.-,....-........-...-..-... * Kent, Paul E...-...-,...-........-.-,.,-..,---*

Kilgore, Robert P...---,----....--..--.----. *

Kinton Lumber €o.-.-..-..................41

Kvalheim Machinery Co..,-,..--.,--.-48

L. A. Dry Kiln a'Storage, tnc..... Lamon Lumber Co,--,--,----..-..,..--..,,33

Lashley, David E...........................49

Lawrence-Philips Iumber Co.....,,32

Linderman Wholesale Lumber..,,.. | 4

Long-Bell Div.-lnt'l Paper Co...25

Loop Lumber & Mill Co...-...........52

Los-Cal Lumber Co..---.......,. Lumber Center Milling Co.

Lumber Sales Company-.--.--. -M-

-N-

Neeley Nelson Lumber Co..-......,. I

Neiman-Reed Lumber Co.-...-,.-,---31

Nelson Lumber-Nelson Iumber Co., H. M.........--59

Neth Lumber Sales, A. W.......-.,.40

Newquist, James W..............-.-----50

Norco Distributing Co.-,,.----..-.....55

-o-

Oasis Swimming Pool Co.--.-------

Oliver J. Olson & Co.....------------

Olympic Srained Products Co.--

Oregon-Pacific Lumber Co.,-------

Osgood, Robert S.......-.--,--------...

Ostrom Iumber Co.---------.-......-..

Oxford Lumber Co.. Rex.----------_p_

Pacific Cemenr & Aggregates----.*

Pacific Fir Sales........--,,,,---.,---------45

Pacific Lumber Co., The..,.--------,*

Pacific Lumber Deaiers Supply..-.45

Pacific Wood Products................-*

Padula Lumber Co.. E. A.-.-.--,--. *

Pan Asiafic Trading Co.---------.--..32

Paramount Pole Const. Co..-...-.*

Paul Bunyan Lumber Co...........---,58

6a 62

MacBeath Hardwood Co.............44

Macmillan and Bloede'.--..-.---.-....61

Peerless Lumber Co..........-...-.----*

Peirce Co., A1...--...,.,.,,---....,,,..--.-.-52

Penberthy Lumber Co.--....-,..-..-,*

Pernell Lumber Co.,-------...---..-.---*

-H-

Haley Bros.--,-----..--...-.---..------...---.23

Hall Co., James L.--.....-.-,.,-,,...-.,.62

Hallinan Mackin Lumber Co.-.....51

Hansen Foresl Products Co.-,---.-.47

Hearin Lumber Company-....... 45

Hedlund Lumber Sa'es, Inc.,,-,..,, "

Hendrick Co., J. W..-.,-.....,..-.-...,44

Hexberg Lumber Sales.---....-.,....,,. *

Higgins Iumber Co., J. E.......-...40

Hifl & Morfon, Inc.---..,.-,..,........22

Hobbs Wall Lumber Co.........,.... r

Mahogany lmporling Co..,...,.,....43

Maole Bros.........

Markslrom Lumber Sales, H. E..*

Marquarl-Wolfe Lumber Co.-..--.-*

Marshall Shingle Co........-..--..-.....'

Mason Supplie:, Inc.----.-------......,*

Masonite Corooration...-.,, Max Hardwood Company----------,61

lilcCloud Lumber Co.-...---

McCormick & Baxfer

Creosofing Co,.-,-.,-.,-.-

Perry Inlernational Corp.-.--..------ "

Pickering Lumber Corp.............,-,. *

Placerville Iumber Co.,,,,,.--..,,..,..*

-R- Ready Maid Kitchens, Inc...,-.,-..-46

Red Cedar Shingle Bureau--..-.,--*

Regal Door Company.,-.---,-...-.....-, *

Repco Induslries, Inc,------..----------41

Ricci & Kruse Lumber Co.-...--.-.... *

Rounds Lumber Co.---------....-..-.-... *

Roy Forest Products Co.........---..-64

Crane & Co., Car Unloaders.,,,.,--67D-

Hollow Tree Redwood Co.....,-....60

Holmes Lumber Co., Fred C.-...-.57

Dant & Warnock, Inc. 4t

Davies Lumber, Carl---.----------.-...-55

Del Valle, Kahman & Co...,,.-.-....65

Hoover Co., A. t..--..--..,,.

Huff Lumber Co..--,,.,,,,,,.....,,.........54

Hunter Woodworks-.---..........---....,17

Meier Lumber Co., Herb- -..... I

Mento, Mervin R...-----.--.-.--.--------,.39

Mines Bandini, Inc..--...

Moore Dry Kiln Co....,.....-.,-.....-..59

Mulual Moulding, Lumber Co.,, 49

-s-

San Antonio Pole Const. Co.

Sanford-Lussier, Inc...-,.,,,,,--..-.

Sanla Fe Lumber, Inc......--...-.

Scarburgh Co., Inc....,..,.--..,--

Yancey Ziel & Co.,

Main office and Western Sales office:

P.O. BOX 2065, Torrance, Calif.

FAirfax 8-3540 TWX TNC 4286

Eastern Sales office: 165 West Wacker Drive, Chicago l, IlI.

RAndolph 6-5881 TWX CG 729

Manufacturers

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