

Whv W"inton Lumber Has Earned the Rtpntation for " Dnpen d,uble Crud,e"
f{
rne 's A FELLo\r who makes his mark in the ^ ^ world ! He is the grader at \Winton's Martell Mill, and his keen eye and unerring pencil, give \Winton lumber its well-deserved reputation for dependable grading,
A trained grader can quickly size up a board as it comes down the sloping ramp dripping wet from the dip-tank. He marks the grade on the board with an indelible pencil on the end of the stick. Each grader uses a different colored pencil, so that it is easy to check on grading accur^cy.
PONDEROSA PINE SUGAR PINE WHITE FIR DOUGLAS FIR
\Tinton Lumber is manufactured by sawmill people who know their business. Their modern, capably-manned mills reflect great personal interesl in the quality of the product they manufacture. \Winton Lumber is as good as today's machinery, experience and " knolr,hou" can make it!
If you are looking for a steady source of supply for high-quality, de pendably-graded lumber, you should try \Winton. More than 67 years in the lumbering business stands behind every \Winton board.

How Lumber Looks
Unfavorable building weather in most parts of the country kept demand for home-construction lumber down but the dry Douglas Fir figures moved up in Crow's Lum,ber Price Index for April 18. A survey reveals that many wholesalers have restrained optimism about future demand as soon as weather improves enough to encourage building, although none expects a spurt like in recent years.
Lumber shipments of 492 mllts reporting to the National Lumber Manufacturers Assn. in the week ended April 13 were 4.57o above production and new orders were 1.9% aboie; production was 0.8Vo and shipments 9.2/o above the previous week Shipments of 119,536,769 feet were 5.6/o aibove production of 113,235,0b0 feet at 165 mills reporting to the V/est Coast Lumbermen's Assn. in the week ended April 20; orders were 3.3/o below. Orders of 82,166,000 feet and shipments ot 82,798,000 feet were 5.0% and 5.8%, respectively, above production of 78,238,000 feet at 119 mills reporting to the Western Pine Assn. in the week ended April 13 Production of 49,879,0W feet was up 3 million feet and shipnrents of 44,064,000 feet was up nearlv 11 million feet from Februarv at the 15 mills reporting to-the Cilifornia Redwood Assn. for March; they were off 12 million and2A million feet, respectivelv. from March 1956 when the prodqcers werc recovering fron lhe 1955-56 floods; M,arch orders were 2.8 million feet above shipments and stocks on hand were 472,598,000 feet Orders of 20,520,000 feet were 9.22/o and 9t1!nments of 19,699,000 feet,were 4.85/o above production of 18,787,000 feet at 101 mills reporting to the Southern Pine Assn. in the week errded April 13 . Orders of 121,582,000 feet climbed 9.4/o higher than prod,uction of 11O,117,000 feet in the week ended April 20, rcported the Douglas Fir Plywood Assn. Orders were 5.3/o above the previous week and 37.3Vo above the sin-rilar 1956 week.
ln This Issue
New$ole$Ideo$.....
Vogobond Editoriols MyFovoriteStory....
Fun-Focts-Filosophy
. 6 25YeorsAgo. ...70
. 8 Personqls .....74,80
.16 WontAds ......78-79
.50 Colendor ........79
Speer ond Speer Buy Conogo Pork Yord.
Kenneth Buck Joins LMANC Sto{f The Associotion Sense-An Editoriol. Are Unitized Lumber Shipments Getting Any Closer?. Western Mqnufqcturers Urged to Step Up Advertising. Federol Approvol for Son Diego Building Progrom. Federcrl Aid kojects.

J-M to Sponsor Retoil Merchondising Clinic. New All-Purpose Lift for Boxcors, Yords, Buildings Colif., Arizonq Building Permits-April..
The ADVERTISERS INDEX will be found on Pcge 80
Dick ond Duke Speer Buy Hommond's Conogo Pqrk Yclrd
Howqrd (Duke) Speer (left), W. W. (Dick) Speer (right), ond Gory Duke (Shqke) Speer (center) ore shown in front of the old Hommond Lumber ComPonY yord ot Conogo Pqrk lost month os they prepored to reploce the 44-yeor-old <ompony nome wiih the "Speer," onolher "Speer" ond rhe "and," respectively. The populor Speers -Dick ond Duke-fnther ond son, between them toiql considerable experience in the retoil lumber business, ond Mrs. Dick Speer is olso octive in the lumberyord. And it's probobly nol out of order to soy thol young "Shoke" 5peer is leorning rhe business from fhe ground up (if he ever gets thot "qnd" off the groundl); ihe youngster is the child of Duke ond Betty Speer

\\-. \\'. ( I)ick) Speer lrrrrl his son I lon'ltrcl \\'. ( T)rrke ) Spce r har-e l)urchllscd frorn (ieorgili-1'acillc Co11l. the I Ilrrrrnr,rrrrl I-rtnrl;cr (l()lttl)ztttr,',r'arcl irr ('atlog:t l'arl<. ('alif.. :rrlrl lrssunrerl 1hc t.rn trcrship ott .\1rril 1 of tl'rc old vltrcl at 7233 I )e ering -'\ r'ettttc. 'lhe-r' rvill cotrtitrttc the rctltil tlpcrlttion rrrtrler thc firrn rrante of Sl)eer anrl Spct'r, I-ttntlicr llcrcllants. Iior.rn<lctl il l(11.1 as thc Otvcllsnrortth vartl ot tl're llt'st ll irrnn'rotttl l,tttllre r ctttlrire crcltterl 'lr-t' tlie lirtc -\ntlrclv lJ. Ilamnrond, tlrc var<1 \\'as itlltollg thosc irccluirttl lr)' (ietlrgiu-l'acillc llrst Octolrer. I[ ]l:trtr1t9r'r<1 lr:t11 cotttitrltc<l thc varrl until this Jrrl-r'1. I)ick Speler u'ottltl havc rtl1rs 111) a rec()r(1 of -10 r'e:trs in their clttpl()\'lLlld 37 vcars lllitllag-cnrent irt thc -r'rLrrl he took cl'rlLrge rii in l1)20:ttl<l tlou'h:rs jtrst lrought rr'ith his s()rr. His rviic.\lt:L ha-s iLlsr, lreetr:tctive irr the olrcr:ition thc pltst 15 veltrs. Tlleir son l)uke. a I'S(i grlL<lrratc :rnd lictttctrarrt vcteritn of thc L'SAF, ltlsrl lcltrrretl thc businc-ss tl'rcrc a.ntl \v:ts activc irr tlrc rctail r-lLrd ti11 lris '\rnrv service fronr n'hich he u'lLs tlischirrge cl last I)ecenrl)er. I )tllie iLnrl his l'ifc l-]cttv h:Llc rt .J-r'cltr-<,ltl-sorr. (i:rr-v I )rrke ( Sh:Ll<e ) Slrce r.
1)urirrg his lons retail lrrrnltcr cilrecr, 1)ick Spce r hlts lrcc( )nlc olrc oi thc lrcst-ktrou'tt itttrl trtosl.-rcsl)eclc(l lrttsittcssnrer in thc \rallc,r'. He h;rs lt nitlc rel)utitti()ll lts lL topttotcl'l nrirster oi cererr,,ries. 1r:tving scrvc<1 httrltlre<ls oi tirtlcs.:trlcl is 1<ron n :rs :t stot,r' tcllcr rvithout pccr. I Ie is ;rltvavs lte tive il corrstnrt'livc t'r,t.ntrttnil,r'projccts ltrr<l is lt rlircctor,i 11'rc S:Ln licrrt:u-t<1r, \'rt11e_r' S:rvirrgs rtrtcl L,,iLtt -\sstt., lts rr tll as ;r rnenrlrtr of ntrtnY strvicc cltr1r:.
('[-cll tltcrtt \'()l.roi!,it itt'l'itt (-alifttrttitt Lttntl,r'r ]lcrclrartt)
Pomeroy Adds Kennelh Buck to rhe TMANC Siqff
Jrr his I)r( )erlIltt tr i stre tlgthcn lunrl cxlrarrtl thc trtcllllrcrshilr of Lll .\N('..l :rcli l'ttttrcro\'. t'-\cctltir-c vicc-lrrcsitlcrtt oi the ;tssoci:ttiorr. incre:rsctl his stltfl' rccentlr' rt illr thc :r<ltlitiorr oi hctttlcth llucli (lcit ). n'ho h:ts a thorortgh ;tn<l cxte'trsivc ltltc'l<grotttlrl itl nlcrchrLrrrlisins. Flttch eotrlcs to thc l,rrrrrlrer \lcrchlLrrts .\ sstl. of Northerrr ('aliforrlia ft-,tll ]lollts()nrer\', \\':rrrl & ('o. itr ()akl:rrrtl, u herc lrt h:rtl liccrr l',,rkillg itl lioth rtt:ril ltrrtl trtai'l ortlcr tllcre lr lLndisirtg.
-\ native of Ilrrsl<cgorl, Xlichig:ttl. lrtlrl lt \ tt('l-;tll "i si'x Yeitrs'Frrr I'-ast rltltY Nith thc N:Lr'1'1>ehirltl hirrr, l"rtc'l< is e t.r:Lrlrratc oi (iol<lcn ( itLrr Ilr.rsi1lrss ('r,l1cge irr Salr IirlLt-tcisc,. I'ri,rr t. 'ltis itss,,t'i;tti6t't l ith llorlttl()1ll('r\'' \\':Lrr1 & ('o., he u.lrS arlntiilistrirtiYC assistlrnt t0 _l 0C Kot-ct. rii KorCt .i Calii.rrria, irt Sltrr lirltllcisco.
llrrcl<'s 1e1- rlutics l ill incllrtle e xtctlsiye ltrtllllrcrshilr cltlls throrrgltotit \rirtherrt (':Lliii,rrri:r.:ls nt'll as:t:sistittg l)ot.ltr-ror- in thc l.\l .\ N(' lrclrrltlll:tr1t'rs :Lt 2J ( :rli["rrri:L St Sltr' Irr.rlt(.ir(,,.
Iluilrling l)(,f1nirs rLt $1,ls.-{00 hlLr c lrccn issucrl l^' thc SantrL IllLrlrrtrrt ('outtlv l:l1rlg. I)eP1. for 1() lrcrl hotllt: itl tlrc $l.l-$17.000 r;rrrge irr (':Lrpirrtcria.
*-qg * m"e, e _ ***.9 **#"Td#F"_W*@"'
Avercge costs:
lnlerest on invenlory ir roxes on ,""""r-, 'lvesfmeni $ fnsuronce * n""n"r, oo*ns,oains;,;:, '''$
Hondfing cosrs . . .'& dutr) $ Ftuctuqtion o, ,o*", ": ' $ Depreciotion, etc ' $
Averoge yeaily;.;;--
for lower costs and larger profits, Iet f,os Angeles Yard carry part of your inventory
Angeles Yard stocks and make delivery direct to the job. Thus they make a quick profit with a substantial savings on at least some of the expeffres listed above. Let it work for you, too. See your Weyerhaeuser District Representative, or telephone, write, or wire your orders to the Los Angeles Yard. Los Angeles Yard 3557 SOUTH tOS ANGE LEs RtcHMOND 8-2251
w

Seal-O-Matic Shingles were tested under hurricane force winds of a Pan American Clipper at.Idlewild Airport. Conventional shingles were damaged, Seal-O-Matics held tight.
Tested qnd proved
Here's the secret-A stripe of special Seal-O-Matic Adhesive is factory-applied to the underside of each shingle. The sun's heat seals it down automatically. Seal-O-Matics
grip tight, stay flat-even in hurricane force winds. Seal-O-Matics are the volume and profit leader in the asphalt shingle market-and a powerfi:l tool to help sell new homes faster. And Johns-Manville backs you to the limit in telling the Seal-O-Matic story.

Only Seol-O-fUlotirs hove this proved record of performonce
More thqn IOO,OOO Seol-OMolic@ roofs are giving completely solisfoclory performonce in cll extremes of weolher-heol, cold crnd hurricones
Self-sealing shingles are only as good as their adhesive properties. Patented Seal-O-Matics, the orig-
inal self-sealing shingles, have an adhesive stripe of erclusive design:
Wide stripe-ptovides large bonding area
Thick sfipe-assures bonding even under unfavorable conditions
Contintnus stripeeliminates
openings, water cannot blow under
F ull -length str ipe -ptotects corners from being lifted by wind or cold
P rotectpl, stnpe- keeps adhesive free of foreign matter which would interfere with sealing
Johns-Manville congratulates tbe American Institute of Architecte on its 100th Anniversary.
-Consult un architect-uee quality mderials.

NHW $ALE$ IDEA$ o . o
For many years, copper in its many forms has played an important part in construction. Flashing, dampcoursing, and all types of waterproofrng have been major uses of copper products. However, because of its unique texture, agelessness and workability, sheet copper has also been sold extensively for decorative purposes. Wall and door covering, paneling, fireplace hoods and other forms of decorative applications have been found to be excellent uses for thin sheet copper. Now the use of Copper-Armored Sisalkraft for paneling may also offer labor savings, as well as being original and decorative.
Most dealers are familiar with Copper-Armored Sisalkraft, a product u'hich consists of a sheet of pure electrolytic copper laminated to a sheet of heavy creped kraft. The sheet copper overlay comes in weights ol l, 2, and 3 ounces (per square foot). It is sold mainly as a flashing and waterproofing material. However, because of its light weight, strength, and variance of weights and widths, it is now being sold for various decorative purposes. Its firm crepe kraft backing offers the right amount of padding for texturing and assures a depth to the pattern. Few tools are needed to work with this copper. Ball peen or claw hammer, linoleum knife, scissors, or any small hand implement can be used for designing and texturing. A small dowel with one end pointed and the other end blunt is a handy texturing tool. Many and varied surface treatments can be created. The
Chuck Wagon Breakfast
A merchandising idea that hits the customer right in the appetite is making plenty of friends for a San Francisco grocery chain and it ought to be even better on a smaller scale for retail lumberyards that are interested in building do-it-yourself trade. The promotion is a free "Chuck Wagon" breakfast for customers. It was developed by the Lee Brothers grocery chain. The event has been so successful that up to 2,ffi0 persons have been served in a single Saturday morning. Bill Lee says: "Nothing has made more friends for our 15 stores in the Bay area than our Westein Chuck Wagon breakfast."
Although few lumber dealers would want that many people in their yard during a half day, the breakfast idea is such a proven customer-catch that it's well worth consideration on a smaller scale.
The Lee Brothers' breakfasts are prepared in a large, good-looking booth in front of the store. The booth is constructed of glass and big, strong panels of relief grain fir plywood on the exterior, enameled inside for sanitation. The ZZ-loot long, 6-foot wide and 8-foot high booth is built in sections for easy knock-down when breakfast is over. Customers begin lining up early for an old-fashioned cowboy style breakfast which consists of orange juice, three or four hot cakes with butter and syrup, one or two eggs pan-fried in butter, two pork sausages and a mug of coffee.
Lee Brothers use the breakfast to kick off the opening of a new store, and also to "hypo" stores whose volume may be lagging. Results are positive.
Selling Gopper-Armored Sisqlkroft for Decorotive Uses
imagination of the user is the only limitation to the versatility of Copper-Armored Sisalkraft. A permanent protective coating can be achieved by coating with a clear lacquer or plastic spray. Used over plywood, it makes an attractive hood for a kitchen range, or an interesting table top. Some dealers have sold this product for distinctive panels on the outside of homes. Not only does the copper serve as an attractive decor but it offers protection against moisture and vapor damage. Not only does copper bring a high dollar profit but additional profits are realized through "tie-in sales" of embossing tools, finishing hardware and protective lacquer.
A big advertising splash always precedes each breakfast. It ,consists of throwaways, two-column by eightinch ad mats in local newspapers, and mobile neighborhood advertising by truck and trailer. The booth used by Lee Brothers was designed by Walter Bates of Ray Winther Co., San Francisco engineers. Total cost is estimated at $600. It includes two electric ventilating units and complete wiring for the entire cooking set-up, as well as wiring for the public address system. Bolts and wing nuts hold the booth sections in place.

Cost of staging the Chuck \A/agon sessions is really negligible compared to the results, says Lee. "An ordinary give-away like a TV set," he says, "can arouse a lot of interest, but it only makes one person happy. We feel that we make everyone in the neighborhood happy. And that puts them in a mood to buy our groceries."
Or, in a lumberyard, it could put them in the mood to buy building *","tt.1r.* *
New Use for Plywood and Plastic
Building supply dealers in rural areas were shown in a recent issue of Farm Journal how farmers who raise turkeys can get triple use from the sun porch by the use of plywood and plastic panels, in which a turkey sun porch is used as a brooder house, rearing house, and for the breeding flock during the off-season. Poultrymen put up temporary sides of plywood and clear plastic, lay a temporary floor of roofing paper, and moVed in the brooder stoves. Those wanting plans should write for bulletin on Turkey Production, University of Massachusetts, Amherst.
The Associotion Sense
It has often been said that one great difference between men and monkeys is that men can and do profit by the experi,ences of others, while monkeys do not"
In Borneo the natives capture monkeys by a simple device. They cut the tops off of cocoanuts, put a slip knot with a trigger on it over the top of the hole, and in the cavity they place an eatable of which monkeys are very fond. S&rortly a monkey thrusts his pavr into th,e hole, the trigger springs, and the monkey is caught tight by the wrist. Then what happens? He cries loudly, and th,e other monkeys gather to see what's bothering him. Seeing his predicament, others stick their fists into the h,o1es in other cocanuts the natives have plac,ed close by. They just have to find out rvhat made the first monkey holler. And th'ey do, just as he did.
Now, if those monkeys had possessed the associational sense, that couldn't have happened.
Each business man works out his business problems, has his own experiences, bitter and sweet, and they are filed in his memory and his books. Each other man does the same thing. To each come experiences, ideas, thoughts, etc., t,hat probably come to no other. Separately, his experiences help only hims,elf.
But collectively they help ali those who join in cooperative and association work. The experience of each member becomes the property of them all. One merchant would have to live long to get all the experiences he can get by belonging to an association of .his own kind. The experience
An Editorial

Hogon Wholesqle Instolls Automotic Phone Service
Irr orclcr to further irrcrcasc ctlstontcr scrvice. Ilogan Wholesirle Building llateriuls Co. recentlv inst:Llled all atlt()rrrtrtic telcphunc-lutsu'.:ritrg s-r'stent. The neu. systcm non, allou's the lirm to offer 2.1-hour-a-cl :.y, 7dav-a-u'ecl< telephone serr-ice. Customers rvishing to leavc a nlcssagc (or place an orcler) an_r- tirne lLiter hours-or on a Saturdav, Sundal' or holidar', neecl orrll' call I Iogan \\-holcsale's rcgular rrrrnilrer an<1 tl.reir nrcssage u'ill bc :rutorruLtical1-v recor<lccl.
of all becomes the exp.erience of each. By belonging to an association of one-hundred men, his experiences could combine that of all members.
For that is the association idea, the cooperative id,ea. It shows the difference betrveen men and monkeys in one particular ,at least. Men profit by the exp,eriences of others. But not monkeys.
Coos Heod Joins SCRTA
Thc Coos Hea<l Lrrrnlrcr :rrr11 Plyu'ood ('o., l:]crth 135, \\-ilnrir.rgtorr, has joine<l the Southern Caliiorrri:t Iletail I-umlrcr Assn. as un i\ss()ciate nremlrcr. I'hilip B. (lilbert is r.r.ranager of the firm, lvhose officers arc F. \\'i11is Srnith. ('. \\i ylie Smith lrrrci Hon ard ,\. I'age , Coos Bav, Ore., 1)artncrs.
A forest is a crop of trees.
,k ,<
It took the lumber industry a whole lot of years to get that thought over to the public and the press.
{<**
For years the lumber manufacturers were frequently described as tree murderers, and destroyers of the forests.
But the fact is. tor"r,*irl J*o" of trees, an'd unless t&rey are harvested while healthy and young, and sound in their fiber, their great service to mankind is lost. ,<*t<
Truth will prevail if it is repeated often enough, and today the fact that forests are a great renewable asset no longer has to be argued with intelligent people. ***
This does not mean that all q'ho cut down commercial forests, and make trees into lumber, replace them with young and growin* at"a". * * *
But the replacements of forests has become a mighty industry-the timbered areas of the nation now point with pride to the constantly growing number of manufacturers who will run their mills "from now on."
And the list will "or,tir]r" ir :."* as the efforts of numerous concerns working in that direction find their efforts have proven fruitful, and can claim continuous operation of their manufacturing facilities is assured.
Result: dozens of trr*u.*t tl.rrLr."aorers in various parts of the country now incorporate with pride into their business announcements the fact that they have a continuous supply of timber. * ,< :t
For reasons that would fiU this page if detailed, all trees of commercial value cannot be subjected to efforts at replacement. But with those that can, the industry is doing a continually improving job and has much to be proud of.
"We raise our own trees" is a statement that is now regularly incorporated into the publicity statements of many lumber manufacturers throughout the land.
And scores of them go still further in describing their modern methods of doing business, as they install equipment and methods for securing larger and better percentages of commercial recovery from ttreir trees. Barkers and chippers are two of the machines being installed continually in going mills. {< ,6 *
"We utilize everything but the squeal" the modernizing meat packers announced many years ago. And today scores
BY JACK DIONNEof lumber makers can claim to utilize almost everything but the sound of those saws in their mills. There is migtrty little wasted wood in a modern mill operation today. And it grows steadily less. * :r +
Even men with the most vivid imaginations a generation ago could hardly have conceived the things that could and would be done with a forest of commercial trees and the end is not yet, for doubtlesb more innovations are coming, newer products will be developed. ,< *
The lumber industry was slow to catch the modernizing trend, but since it started it has done itself proud.
Each species of commerl*r-**u has its own characteristics and likewise its own limitations. Various species lend themselves more readily than others to various kinds of manufacturing and remanufacturing, and therefore are cut, and fitted, and glued, etc., into a greater number of finished products than others. It is frequently a matter of fiber.
Let it simply be said,h"l ";;.rcial woods are now used in a greater variety of ways than ever before. And the trend grows. :8 i< :r
Thomas Dreier, in his fine literary rnagazine, "The Vagabond," recently printed a little essay on "Trees and People" that has much merit and beauty. Written by George M5rers Stephens, it follows:

"When I see a bulldozerman, on a new building site, toppling trees like a small boy trying his new hatchet, it sets me to thinking-
"flow two small elms set out when our little family got its first very own home (twenty short years ago) have grown into a cool canopy to shade the roof and cover our outdoor dining room
"IIow a grove of pines we barely saved breaks t&re north wind so that many a winter day seems like spring in our yard.
"How a little Christmas tree spruce set out from a tub in the living room now rises above our roof-top
"How a couple of apple trees planted in far-off hope now reward us and the neighbor children with red and yellow fruit
"FIow across our street the great dome of an ancient white oak shows proud against the evening sky while its brother next door stands starved and thin after needless grading...
"flow my drive home from hot, treeless streets plunges into forest coolness like entering a different climate.
"Ifow a few trees absorbing the heat to evaporate tons of water a day do more cooling-free-than a thousand-dollar air conditioner.
" 'Dozerman, spare that tree'."
The beautifully grained, natural wood doors of the FOLDAWAY Room Divider Unit adds distinctive charm to the home as it creates a new privacy between rooms. Doors fold back completely to allow free, unhindered passage from one room to another.
No interference with furniture arrangement even in the smallest room ! With fhe ADCO FOLDAWAY Closet Unit, doors fold completely back to iamb side without actually touching the wall.
FTUSH DOOR UNITS

The Stonton fimberwolves Leod in Bowling Leogue; Win
Becruriful Trophies
Roy Stonlon qccepl3 the leogue's permonenl lrophy from Vern
The Stanton Timberwolves in the "800" Handicap League of the Huntington Park Bowling Center, walked off with eight beautiful trophies last month when victory was won by a total of six pins. So tight was the race that Ceco Steel placed fifth in the 12-team league.
Roy Stanton, Jr., executive vice-president of the Los Angeles wholesale lumber concern, accepted the permanent trophy from Vern Griffin, president of the league and owner of the Bowling Center, at a ceremony honoring the team April 8.
The contest this year was the closest in 10 years of bowling by Stanton teams. In 1956 this same group finished third, and this year the boys led the league in total pins and also won an additional prize for high single team game of 1065.
Jess Beristain was captain of the winning team, aided by Ferd Haas, By Harmon, Milt Pastornak, Jack Thomas, Lloyd Webb and Max Krause. Stanton Swafford, sales manager of the firm, also attended the presentation, following which the Timberwolves were wined and dined in gala style for their efforts.

* Stqins ond seols in oneoperqtion
* Prolection qgcrinsf sun, roin, smog,
secl air, qcid clnd olkoli
* Keeps wood from floking, peelihg,
fcrding
* One gollon coyers olmost 600 sq. fl. * Moy be used eirher interior or exterior
CIEAR REDWOOD FINISH A cleqr finish for use on exlerior wood surfqces when preservqfion of lhe ntrturql color crnd texture of the wood is desired.
FORTIFIED REDWOOD FINISH . . Renews old, worn red wood. This product stqins qnd seqls in one operotion.
COIORED REDWOOD FlNlSH . . A combinotion of highly polymerized oils colored with sunfosl pigmenls qnd recommended for use on redwood, fir qnd pine. lt moy be used on fir or pine to simulqte the qppeorqnce of redwood.
TAKE THE GUESS WORK OUT OF PAINTING . . . USE SECURIIY REDWOOD FINISH

The deoler wonls lo know--
Are Unirized Lumber Shipments Gening Any Closer?
By ROBERT B. BROWN, Materials Handling Director, National RCtail LumberDealers Assn.
ft has been proved, as conclusively demonstrated at the last National Retail Lumber Dealdrs Association Exposition, that boxcar shipping of lumber in units is feasible and practical. The savings to retail lumber dealers are tremendous if they can unload these cars with fork trucks. The savings also are appreciable in unloading these cars by hand since there will be no damaged lumber, and it is much easier for the men than working a "jumbled car."
Now the big question remains, "HOW CAN ALL DEALERS GET UNITIZED LUMBER CARS?"
There are many problems that must be overcome and they begin with the dealer. We should agree on standards for the units of lumber. What size units do we wantwidth, height, number of pieces in each ? Will we wanl mixed units with more than one length, size, or type o1 lumber in them ?
Unit of 2x4s being removed from 40' double door boxcqr ot Sr.rling lumber Co., Chicogo, by 6,00G1b. cspqcity fork truck Merhod of "lwisling" unil oul of rqr when lt is longer thcn door opcning. Power st €ring ond sidc-rhifi on fork truck orc dc0nite odvonlcgc in rhis opcrqtion
The permanent Materials Handling committee ol NRLDA has suggested standard units, and these have been reviewed by a similar committee representing the National Lumber Manufacturers Association. To date, action to approve them has not been taken by either committee. The nominal size of these units is 4 wide and 2' high. All lengths up to 14 unitized in this fashion can be handled by a 4,0o0-pound capacity fork truck. 16'and 1& lengths will require a 5,000-pound capacity truck, and.2A lengths will require a 6,000-pound truck. The heavier units can be halved, so that the smaller truck can handle them by the use of easy-entry plates or polished and tapered forks.
A double-door boxcar is required to unload the 4'-wide units, so perhaps narrower units are indicated. Experiments are currently being conducted in the Boston area under the direction of John Mitchell of Field Machinery Company, Cambridge, Mass., with 3'-wide units. Using the initial system that was developed, these units can be unloaded from a boxcar with an S'-door opening. However, since most units of building materials are 4' wide and since the majority of yards handle 4'-wide units, perhaps the 3' units will be too inconvenient to handle.

J. W. McCracken, Leechburg Lumber Co., Leechburg, Penn., has devised a unit system which uses ?-wide units. A major advantage of this system is the fact that these units can be unloaded from a car with a 6'-door opening and, when a double-door car is used, two units wide can be handled at one time, as most dealers would handle them in the yard after the car is unloaded. Of primary importance to smaller dealers is the fact that a method of unloading the Z'-wide units without the use of fork trucks is being de' vised. More on this when it is perfected.
In standardizing on lumber-unit sizes, consideration must
Itese AII Aluninun SLIDING GLASS DOORS SELI AS S'NOOTHIY AS THEY SLIDE
ME REASONS WHY THEY SEtL SO TYEtt CADET
dEngineered with exclusive 2-piece tension mounted interlocking stiles; makes 2-light units interchangeableright or lef t, at all times. Capri Cadets glide to the outside of stationary doors. Schlegel wool pile weatherstripping prevents leakage at the trouble spots. Many other features. Know the facts and you'll see why Capri Cadet All Aluminum Sliding Doors sell so well.
CALI OUR, ftTETAt PR,ODUCTS DIVISION FOR PROFIT.frIAKERS AND VOTUME.BUILDERS
Our enlarged Metal Products Division carries cornplete stocks of building materials that retail lumber merchants can buy with con-fidence-products that are wanted, that yield a satisfactory profit and build volume.
Hogan lTholesale is headquarters for Aluminum Casement Sash, Horizontal Sliding V'indows, Patio Doors, Jalousie \Zindows, Awning S7indows and other equally fine types of modern metal products for homes, industries and institutions. STindows are shop glazed at our plant-and alurninu,m beads installed. C-omplete units shipped to you, ready for your custofilers to install.
IOOK TO HOOAN WHOLESATE FOR THE BEST IN ATUMINUTI WINDOWS AND DOORS AND .SUPERIOR BUITDING PRODUCTS

be given to the availability of raii cars. Many dealers feel the railroads should build special cars for our industry, but this is a practical impossibility since there is not enough lumber shipped by rail. In 1955 approximately 7c/o of all rail shipments were "Products of Forests." One-third of this or 2.3/o of the total lvas lnmber. The railroads cannot afford to build "one-\\'ay" cars that would be used only for lumber, for this comparatively small volume of freight.
According to the Association of American Railroads, on all railroads in the United States tl.rere are 634,486 general service 40-long boxcars. 77.2% of these have door openings of 6' lI" ctr less, 5/o have lV doors, .l/o have 13' doors, 2.1/o have 1{ doors, and .8/o have 15' doors. There are 88,7131 boxcars 50/ long, of which 9.9/o have doors d 11" or less, 9.5/r. have 12' doors, I1.8% have 14r doors, and 27.1% have 15' cftrors. Of the total of 723,267 cars avail-
Two unifs being rolled from end of cor inlo doorwoy by lwo men. Rollers ore 5" pipe, minimum size lhot should be used, if msnpower is used to roll units
able to ship lumber, 13.5/c have door openings oi 12'or more.
Considering the fact that there zrre not alu'ays enough double-door cars for products now usually shipped in them, perl-raps the standard units should be of a size that can be shipped in any car. The railroads are trying to catch up rvith the demand for the double-cloor cars, rvhich is er.idenced by the fact that 65'/c of the cars no\\' on order l)y ail the railroads har.e door ()penings oi 12' or more. Even so, it may be years before there u'ill be enough of these cars for all shippers rvho u'ant them.
Probably the greatest obstacles to unit shipping of lumber are the mills. A few of them welcome the advent of unit shipping, since it will mean a labor savings to them.
These mi1ls have no great problems rr,ith structural changes in shifting from hand to rnechanical loading. Horvever, the majority of mills feel that they lr,ould have to spend thousands of dollars raising tracks, increasing overhead clearances, or rebuilding lr.rading docks to get the necessary rvidth. Add to this the cost of the necessary handling ecluipment. They are \vorking on the \\'hole problem and r,r.ill ultimately solve it, but it rvill take p1ent1. of time.
I{any retail dealers have said they r,vill change mills if those they are accustomecl to buying from t'ill not provide the lumber ir-r units. This rvill be an influencing factor in getting individual miils to make the change. Unit shipping of lumber is progress, and mills-like other businesses, mttst keep up with progress.
Moteriols Hondling Committee to Push Unitized Lumber Shipments qt NRIDA Philodelphio Exposition
Three units of bosds being "twisted" out of cor with o I 5,000-lb. cop. fork truck; "interlocing" of units with two strqps gives avenness lo unils, no shifring in tronsit
The Materials Handling committee of the National l{etail Lumber Dealers Association has appointed a subcommittee to plan an outstanding materials handling program at NRLDA's Exposition in I'hiladelphia next November and has taken steps to encour:rge further der.elopn-rent of boxcar shipping of unitized lumber.
At a recent meeting the committee decided to have test shipments of unitized lumber made to approximately 50 retail lumber dealers who agree to check the results of each car closely and make a report to the committee.
It is believed that getting broader experience in this t1'pe (Continuecl on Page 58)

frorn tree to trade
28 hlodem Long-Bell Plants Svpply These Quolity Wood Products:
IUMBER: West Coast Fir, Hemlock and Cedar, Ponderosa Pine, California Douglas and White Fir, Southern Pine and Hardwoods.

MILIWORK and FACTORY PRODUCTS: Windows and Doors, Door Frames, Oak Flooring, Kitchen Cabinets, Plywoods, Flakewood@, Ven-O-Woe6l@, Prefabricated Trusses and Framing, lndustrial Cut Stock and many other fine quality wood products.
TREATED PRODUCTS: Lumber, Posts, Poles, Piling.
lT,S A FACT! For over eighty years buyers have depended on the skilled craftsmanship, constant research and improved methods of Long-Bell to supply them with uniform wood products for home and industry. Dealers count on Long-Bell's quick and dependable handling of all orders, whether Lc.l., mixed-car or multi-car shipments, "from the free to the trade."
lrlV Olartonik Stoul . .
Bf le Siaaaa
Age not guaranteed---Some I have told for 2O yeass'--Some Less
Fomous Old Weother Stories
This story has been told in the Rockies for decades: It was spring, but the weather was still cold, when a visitor in Colorado asked a native: "When does it get warm around here?"
And the native answered, pointing mountains around them: "W&ren the mountains.t'
And the visitor asked: "And when
to the great circle ol snow melts on those does the snow melt
" . . . of Servicert' He Soys
We are enclosing our check for a two-year subscription to The CALIFORNIA LUMBER MERCHANT. 'We have been a frequent reader of your publication for a number of years and have found it most interesting and informative and we wish to compliment you for this service to the lumber industry.
-R. J. Gehring Mill Creek Lumber Co. Healdsburg, California
on those mountains?'
And the native blandly replied: "When it gets warm around here."
And here is a famous old Texas Panhandle story:
A visitor asked a rancher how he knew when not to send his men out to work. (This was in the days before radio.)

The ranc.trer pointed to a heavy steel chain hanging from the top of a tall fence post, and said:
"When the wind blows that chain straight out, we don't go to work."
Florido Firm Joins PMA
Walter G. Scrim, president of the Philippine Mahogany Association. Inc.. announces the addition to the association of the Logan Lumber Cornpany, Tampa, Florida. This 48-year old company was the largest government supplier in the southeast during World War II. After the war, the stocks of southern lumber were so badly depleted that they started bringing high grade western woods to the southcast.
3,000 ll(l(lns Per Shilt
"THE CORE'S THE THING" and the exclusive "KAMBERCORE" is the key to the stay-strate success of the newest member of the Fidler Family the "Feather-Fold" folding unit! Complete with hardware, these folding units are engineered to fit any standard opening with no track or hardware of any kind on the floor. Available in all species. the "Feather-Fold" bv Fidler's is unique.
{<*0ver 7 YEARS of DEPENDABLE SERVICE!
Jus] Coll SrrYlrt'lONS When You Need THAT EXTR.A QUALITY
IMP0RTED and D0MESTI( Hardwoods & Softwoods for Every Purpose
o SPECIAL SELECTI0N - For Widths, lengths and (olor - FOR SPECIAL REQUIREMENTS
WE ARE AT THE SERVICE OF AtL RETAIT I.UMBER DEATERS
**-AndNOW: CUSIOtt/l KILN DRYING crnd CUSTOn MlttlNG
By Simmons Trtlined Personnel
Offering The Finest Old-Growth Douglos Fir Cleors from the ROSS TUMBER MlttS ot Medford, Oregon
FINE CABINET WOODS
West Coost HqrdwoodsAlderMopleKnotty Alder Inlerior Poneling
Ponderoso PineSugor Pine lmported ond Domestic HordwsedsMohogonyOokMopleWolnutAsh$96ShinoBirch
"Absolutely Nofhing But The Bes]" Coll LOrqin 9-7125
ll7l9 South Alqmedq Slreef, Los Angeles 59, Gqlifornicr
Sfeody Growth Through Speciol Service
MARCH 1957 CONSTRUCTION ACTIVIIY AT NEW FIRST QUARTER HIGH
Tlre value of neu'construction put in place expandecl sea- 1957, totaled $6,581 million, slightly abor.e private conscrnrilly in N{arch to $3,172 million, setting a ne\\' high for struction outlays in tire previous record lirst quarter of the month ancl closing out the most active first rlrrarter 1956. l)eclines in housing, st()res, an<l farrn buildings u'ere on record, according t<i preliminarv estim:rtes prepared offset lry rises in thc other tvpes of privrLte construction. jointll' by the l)epartments oI Commerce and Labor. ]Iarch Inclustrial brrilcling activity u'as onc-fiith higher than the activity brought the first quarter total to $9,157 mi11ion, recorrl level for the first thrcc months oi last ye:tr. Officc a 4/c tncrease over the previous Januarv-Nlarch high in buil<lings, churches, schools. hcislritals. an<1 public utiiities 1956. On a seasonallr.acljustecl basis, neu'c()nstruction ac- u-erc also at an all-time high for thc periotl. tivitf irr this ye:r.r's first cluitrter reached the unprecedente<l annu:rl rate of $44.ft billion, as comparecl rvith an annnal WgSt

Side DeCf lefS tO Meet
rate of $.1.1.-1 billion in thc ltreceriing quarter and actulrl The \\'cst Sidc Lun-rbermen's GrouP of thc Southcrn exper-rditures of $-1.1.3 billion for the vear 1956. California ]tetail l,umber.\ssn. rvill have a clinncr nleeting, Private expenditures, u'hich accounted for morc than70/c of ull ne\\' constrnctior.r actir.it-r' during January-\{arch,
NIav 15, at 6:30 p.m. at l-lrancl's restartrltttt, XIlrr \-istlt
Ships Collide in Hqrbor
.4 Dependab/eSource
An inbound Oregon iumlrer schooner :ttid a -1000-ton freighter departing for Japan collidecl \[iLrch 28 at the breakwater entrance to Los ^\rrgeles I Iarbor. The schooncr \Iar"' Olsen ancl the I'o1>e & Talirot lixplorcr got on the collisior-r c()11rse just zLs the Yokahatnit-lrounrl freightcr u'as 1c:Lving the h:rrlr<.,r ancl sidcsrviped each other. l'ith no injuries an<1 only minor diimages. The lumber schooncr put ilr at the Consolirlaterl Lrrnrber Co. oier and unloaded its lunrlrer.
TnnnR, WEBSTER & JoHNsoll
ARE MANUFACTURERS AND DISTRIBUTORS OF
%ugci, qnd Ponderosq Pine Shop ond Setecfs
l/Sugcl, ond Ponderosq Pine Boords
YDovglos clnd White Fir Shop and Setects
y'Dovglosond Whire Fir Dimension ond Bocrds
y'\n""n"" Gedcr Boords
/R.d-ood Siding ond Finish
4onderoso Pine ond Fir Mouldings
%in"Scrsh qnd Ponel Doors
fn oddition TEif ore octively ensosed in the procurement ond distribution of oll West Coost lumber producls ond moinloin buying offices in producing oreos to give the trode complete one-coll service.
Crofoof Reopens Philo Mill
Philo. Calif.-Thc Croioot I-umber Co. ol' Ukiah has lcasecl thc Anclcrson \rallq- Lun.rber Co. mill r.rear here and [][. G. Crofoot, Jr., planrrcd to rcopen it anci h:rve it ctrtting redrr'oo11 l:rst nrorrth. It had be cn a steam nrill lrut IIr. Crofoot is convcrting to air an<l rvill oversee ()peratiorrs himself for the tinrc heing. Thtr n-ril1 l'as idle nearlv a year follou'ing thc suddcrr delLth ,,f Ben Iilrnes earlr- in lQ56
Scheetz Monoges Tulqre Yqrd
Tulare, Calif.--\1 Scheetz, a Linclsav lumberman, has beerr promoted to nranager of thc IJurnett I-umbcr Conrpanv here, replacing I{eith NTurrger, s'ho llrs recently eler':rtecl tr. clistrict managcr of thc Spaul<ling :rnrl I),urne11 yards in this ulea. lior the past tno yeurs Scheetz has been nlarlager of the Spaulding^ I-umber Compar.ry vartl in Linclsay.
Big Jo Closes Carrizozo Sfore
Carrizozct. N. II.-The llig Jo f-rrmber Co. closcrl its branch yard here last nronth ar.rd offerecl the cntire stock at reducerl prices.
\Vater, range, rvildlif e at.rd recreatior.t in timbered areas add greatly to Californi:r's forest u'ealth. Under mo<lern. planned forest management a1i these importat.rt res()tlrces builcl ancl l)rosper together.
nnAs@N[TE'S
NO\^/I NETWORK TV ON PROMOTION BAND WAGONI
u'ITH
Franc'i HELPSYOU SELL MORE MASONITE PRODUGTS plus:
A full kit of merchondising tools for local ond store-wide promolion.
Mosonile': full-color nclionol mogozine odvertiring fo home owners ond home seekerr.
Speciol-morket odverliring to builders, confroclorr, orchilects, formert, rlorekeepers, foclory men.
A well-rounded publicity progrom to boort your votume ond profitr.
This is it! The year when Masonite goes all-out to bring more buying-minded customers into your store.
This is the year when actual demonstrations-right in their own home, thanks to the modern miracle of television-rrill show your prospects how easy it is to put Masonite panels to work for them. NBC's coast-tocoast "Home" Bhow, with charming Arlene Francis, brings the Masonite story to millions.
What's more, Masonite continues its forceful advertising in famous magazines, its far-flung publicity pro-

gram-to inspire more people to use Masonite panels for more things.
Now's the time to get ready. See your Masonite representative for the posters, counter cards, ad mats, project plans and other selling helps you'll need to back up this gigantic program. And be sure your supply of Masonite@ panel products ig big enough and broad enough to meet the demand.
Masonite Corporation, Dept. CLM-51, lll Sutter Street, San Francisco 4, Calif.
West Coost Lumbermen's Assn. Annucll Urges Mill Members to Step Up Adverrising or Lose Business
Douglas fir millmen were told last month they are at a crossroads in their history. They must step up their national advertising and promotion programs or abandon much potential lumber business in home building and construction to'rvell-financed competitors.

"We have no choice," said N. B. Giustina in his president's report to the 46th annual meeting of the West Coast' Lumbermen's Association. "We must meet competition head-on with more advertising and promotion, or admit that we have quit fighting." Guistina said that every proclucing sau'mill should be doing its share to help in this national promotion.
Robert M. Ingram (above), Aberdeen cedar manufacturer and one-time captain of the University of Washington foot: ball team and crew, was elected president to succeed Giustina. Newly elected vice-presidents include C. Henry Bacon, Shelton; George Flanagan, Medford, and Judd Greenman, Portland. Re-elected were Jack Fairhurst, San Rafael, California, vice-president; Eliot Jenkins, Eugene, treasurer; If.
\r. Simpson, executive vice-president, and Harris Smith, secretary, both of Portland.
Jenkins pointed out in his annual report that national magazine advertising has increased in cost during the past five years and that the price of all the printed promotion literature gotten out by the association has risen. He said the same dollar today bought less advertising and less printing than in 195O. He urged a realistic approach to fttture lumber merchandising, with an adequate financial support from all segments of the industry.
Other speakers included Hermann N. Mangels, San Francisco, president of the Federal Reserve Bank of San I?rancisco; Walter Leuthold, Deer Park, Washington, president of the National Lumber Manufacturers Association; Don Ostensoe, president of the Oregon Advertising Club: F. L. Mattson, WCLA insurance director, and Judd Greenman. A 41-man board of directors was elected'
The directors selected by the membership of the West Coast Lumbermen's Association at their 46th annual include G. P. Wilcox, Harbor Plywood Corp. of Oregon. Riddle; Don Baxter, E. K. Wood Lumber Company, Reedsport; N. R. Leeper, United States Plywood Corp., Associated Flywood Mills division, Eugene; S. J. Davis, Jolly Giant Lumber Company, Arcata; Judd Greenman, Portland; E,. If. Ifouston, fnternational Paper Co., Long-Bell
Regionof Soles Ofices
BIYER1Y HIIIS, GAIIF. 319 5. Roberrcon Blvd. Brodrhaw 2-{375 Crcrrvicw 5-3154
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SAGRATIENTO 2I, GAII]. P.O. Box t1293 T & C ANNEX Wqbqsh tl-8514 Iclcrype 5G 178 AN,CAIA, GAI.IF.
5tsArAil0ll
becomes real Profit- Maker as aluminum foil popularity grows," say dealers.
Why not reap the benefits of the current promotion of aluminum foil by pushing Sisalation Foil-type to your customers. Remember it has extra advantages for your customers, because it combines aluminum foil with tear-proof Sisalkraft.
Here's a quality reflective insulation and vapor barrier for sidewalls, ceilings and floors. Ideal too for attics, basements and garages.
Your sales story? Sisalation is extremely low in cost. It's easiest to apply because it's tough. Helps prevent condensation damagesaves fuel bills. A good name behind it, too!

Available in 36" and 48" widthsspecify Foil-type or regular. Write for free samples, stuffers and other sales aids.
0ther Products in the
tt
Slrolire
Mqrch Housing Stqrts-83rOOo; Totql 1956 Sfqfis-l rl | 8,1OO
The preliminary estimate of 83,000 new nonfarm dwelling units started in March makes a total of 2l3,tJ0O starts the first three months of this year, compared with 252,IOO last year. This brings the seasonally adjusted annual rate dowr: to 880,000 units.
A downward revision in the December figure of 400 units brings the final total estimate of starts for the year 1956 to 1,118,10O units, reports the National Retail Lumber Dealers Association.
The 83,000 March housing starts were an increase of.28% over February, the U.S. Department of Labor's Bureau of tabor Statistics reported. The March total was 16/o under ayeat ago, however, and the lowest for any year since 1949. It included 75,5m private and 7,500 public nonfarm housing rrnits. The exceptionally large number of new public housing units placed under construction during March were all in the Capehart military housing program.
Final Figures for 1956
The final reports for 1956, shor,r'ing a total of 1,118,100 nonfarm dwelling units started during the year, was 16/o lower in 1956 than in 1955. Construction of single family houses, which accounted for nearly 89/o ol the 1956 total, was 17% below the record set in 1955. Sharpest cutbacks in homebuilding in 1956 were in the metropolitan areas, wherc housing starts were down. 20/o, compared with only 4/o in the non-metropolitan areas. Regionally, the 1955-56 decline in nonfarm housing starts ranged from l4/' in the South to 19/o in the West.
o Quolity product from the world's best Mills
o Dependoble service from quototion to finol delivery
o Over 50 yeors experience in the export-impori field
e Prime importers serving lhe wholesole lumber frode exclusively

nationally advertised product line to its list of nationad'#

known Building Supply Materials.
onnourrcingtr@
We can serve you best by carrying those products that have universal acceptance among your customersthe builders. By adding Columbia-matics and Columbia Frame Screens, we know we are improving our ability to meet your requirements.
Sierro-Coscqde Logging Conference Heors Top Speokers
Sacramento, Calif.-Forest improvement work can be "profitable, but we need to know more about our young forests, the properties of young-growth wood and the prospects of future markets to properly plan this work, said Professor Dietrich Muelder on the opening day of the Sierra-Cascade Logging Conference here Feb. 14. He is a visiting professor of forestry from Germany now on the stafi of the University of California School of Forestry.
Great progress in forestry in California was predicted at the Conference by Charles A. Connaughton, regional forester, United States Forest Service. He contrasted this state's forestry development with that of the South, where he was regional forester before coming to California. Forest , protection from fire, insects and disease in California is already, in some respects, ahead of the South, Connaughton said. He declared that the opportunities for forest management are being recognized.
California has the wood resource and the water to permit a great expansion of its wood pulp industry, Paul Bonderson, California State Water Pollution Control Board, told the loggers at the Conference. An important factor will be the treatment and disposal of waste, he said. The state now has six pulp mills with a total capacity of 52I tons per day.
Chipboard is the newest and fastest growing wood product in America today, the loggers were told on the second day of the Sierra-Cascade Logging ,Conference. Bru,ce .Jones, research. director of the Shasta Plywood division, U.S. Plywood Corporation, said that seven years ago the
product was non-existent. By the end of 1956, at least 50 plants were actively producing or nearing completion. Jones outlined the various methods for producing chipboards and told of their use for decorative panels and in the manufacture of furniture. He said that progress is being made toward the development of a panel for exterior use.
Modern loggers are faced with steep country logging

Mr. Monoger
l. At whqt price would you hove to sell cal item costing $83.30 per M in order to mqke lB% gross profit on sqles?
2. By whcrt percentoge would you hove to mcrk up the cost of qn item to moke 26% gross prolit on soles?
3. How much Eross profit on sales would you moke if you morked up your cost by 197"?

4. If you wont to net$106.00 per M lor cm item AFTER cllowing cr 57" qucrntity discount crnd cr 2% cqsh discount, crt whot price must you list it before discount?
5. If your normol gross profit is 25% onqn item, ond you reduce your price by 2%, by whoit percentoge hcve you cut your gross profit?
6. If the mqrket price for qn item is $120 ond your competitor quotes o price on o lorge order of $114, whot quccntity discount is he ollowing?
7. Whot would your qverqge gross-prolit percentcge be if B0% of your totol sqles were cqrlocrd soles (@ 5% prolit) ond the bolonce were ycnd soles (@ 20% profit)?
opproximotely how mony pieces would this be?
How mcny pieces ol 48x96x%" Sheothing mctkes qminimum load of 40.000 pounds?
How mony door laces ore there in 5000 sq. ft. of size 24x80?
To determinq the net price ol on item alter choin discounts of 25, 10 ond 57.. you multiply your cost times whot?
Whct is the net figure ofter toking
6. Your list price is $118.00 Frer M; your quontity discount is 5%your customer wcmts to know, I "Whqt is the net price to me?"
Mr. Shlpping Clerk
l. How mqny cubic feet ol space would you need lor shipping cr n stock of plywood {8" high, o{ size 48x96, 48x72, or 48x120?
2. How mqny pieces of 48x96x%" soltwood plywood con you lood on q truck thot ccrr houl 40,000 pounds?
3. How much does I sq. It. oI s/a" plywood weigh?
4. How much does 2700 sq. ft. of softwood plywood' %" thick weigh?
I'ISTNIBATONS NENDBOOK
Answer These ond Thousands of Other Doily Problems Quickly ond Accurotely
5. How mqny pieces of s/e" plywood cne there in q stcck 36" high?
6. How mony c'ubic feet cre there in 50 pcs' of Va" 48x96 plywood?
7. Could you locrd 1000. pcs. of 3/e" 48x96 plywood on cr truck thot crrn haul 36,000 pounds?
8. How mony cubic' feet ore there in o stock of 4' x 4' x 4' lumber?
9. How much does one piece oI 48x96x3/e" soltwood plywood weigh?
If cn item cost you $200 and your normcrl gross profit on soles is 20%, whqt percentcge of prolit would you mcke il your sqlesmon erroneously quoted o price $10 less thcn your price list?
if the item price includes q.20"L gross prolit on soles, crnd you cut your price 2%, how much must you increose sqles to mqke the scrne dollor profit on thot item?
IUlr. Buyer
l. Whot would be your net cost il o product was oflered to you crt $9.39less 5%?
discounts of l0 and 10% Irom $6.s3?
Mr. Salesmcn
l. lVhot thickness, in millimeters, is the closest equivolent lo s/e"?
2. II you know thot c competitor is selling o door lor $6.39, ond your price is $7.10, whot discount will you hove to give to be competitive?
By how much con sonded domestic Hordwood ply'vrrood vcry lrom the specified thickness <rnd still be considered within the Commerciol Stondords for the industry?
I}/,r. Countermdn
L How mcmy squqre Jeet ccre there in 36 pcs. of 48x96 plywood?
2. How mqny boord Jeet ore there in 55 pcs. ol lx6 8 It. long?
3. How mqny pieces of 2x4 B lt. long cne there in 400 bd. ft.?
4. How mcny lxl2 lO-ft. shelves cqn you get from 800 bd. It. of lumber?
How mcny tqble tennis tops 60x108 are there in 1800 so. ft.? How mcrny 60x54?
By whot equivclent "on" foctor 4. would you multiply c list price in order to find the Net after tokino B% ond 2% "ofl"?
If c requisition cclls for 10,000 5. sq. It. o{ 48xl08 %" Hqrdboord,cffi-
II your selling price hos a mqrkup over cost of 20%, whot profit will your compony eqrn on your sqles?
Whot is the decimcll ecruivqlent of 5/16 of on inch?
How mony boffd feet ore there in 60 pcs. of Ix3 16 ft. long?
\Mhot is the net crrrount you should receive lrom cr customer whose invoice qf $7.18 is subject to 2% cosh discount?
4. 6.problems the same as the old-timers were, but modern equipment can make rough ground logging pay its way, said H. E. Norton, Feather River Lumber Company, in a talk to the Conference.
D. H. Rogers of the Big Bear Timber Company, Red, lands, California, described the public interest in logging in Southern California, at the Sierra-Cascade Logging Con,ference. He discussed the integration of the recreation and watershed objectives of forest management in Southern California with the logging operations necessary to keep the forests healthy. The public concept of forestry from 1915 on, in Southern California, was to keep loggers out and preserve the woods, Rogers said. Finally, the overall expenditures for direct insect control became exhorbitant and it was evident that recreation values would be difficult to maintain unless the woods were put under management. For the last three years large scale sanitation-salvage operations have been conducted to clean up overmature areas.' The scene of operations has been the mountain playground of the 6 million people of Los Angeles. In 1956 the San Bernardino National Forest alone registered 5,853,000 visitors. Rogers des,cribed the constant public relation work done by the loggers and forest managers to obtain public acceptance of the woods operations.
New developments in logging machinery, especially for handling small timber, were described by R. D. Salter, special representative for the Caterpillar Tractor Company, at the Sierra-Cascade Logging Conference. Salter forecasts increasing operation in small, second growth wood. He expressed the willingness of equipment manufacturers to

work with the loggers in developing the right tools for second growth logging problems.
The use of powerful mechanical muscles to do the logging job cleaner, faster, and at less cost was explained at the Conference by A. W. Jordan, Drott Manufacturing Corp', Milwaukee, Wisconsin. In the past two years, more engineering time and know-horv has been spent in developing proper equipment for the logging market than any other single application and "we haven't even started," he stated.
C. R. Arment, forester for Diamond Match Company, explained at the Sierra-Cascade Logging Conference his company's plans for removing and utilizing the suppressed, weak and defective trees, from second growth stands of timber. Arment described the intensive study made of company-owned young growth and small and defective logs which resulted in a decision to construct an integrated forest products plant at Red Bluff. Arment's talk was one of several by loggers and foresters on the Conference theme of managing young growth timber. Conference discussions concluded Feb. 16 with demonstrations and parade of one of the largest exhibits of logging equipment ever held in the United States. The public was invited to this Loggerama at the Fair Grounds race track from 10:00 a.m. to noon.
Seek N-AWIA Membership
Two California firms have filed membership applications with the National-American Wholesale Lumber Assn., according to the latest bulletin of Executive Vice-President Sid L. Darling. They are Lumber Sales Company, Sau Francisco, and Marquart-Wolfe Lumber Co., Los Angeles.
NOT HOW BIG - BUT HOW OOOD ! MOORE Gou- Cir"olation KIINS tnAKE THE DIFFERENCE I
The srnoll mill con now hqve os modern drying fqcilities qs the big mill-llloore Cross-Circulalion Kilns mqke the difierence! Toke odvonloge of nodern drying focilities in seosoning your lumber. Let us show you how frloore equipment is designed especiolly for your needs-whether they be lorge or smqll.
fhe lloore Automoticqlly Controlled Drying System poys it own wqy, through redrrced drying cosls qnd fosler, high-quolify seosoning. lt will soon poy for itself ot your plont. Write todoy for complete focls, specifi colions ond prices-no obligotion!
Ask o urcr ond you, too, will inrloll dre timctcst
Cror-Circulofion Drying Sy:tern.
lowLcorl, direct gor-ftrcd Moore Cross-Circulofion Kitn ot Vollcy Lurnbcr Co., Arlcsio, New Mcxico. lhis is only one of the neorly 9,000 Moorc Kilns in doily operofion.

Msnulaclared By Stroit fo Stay Straight
OUATIIY FIU$I DOORS PRODUCED IN THE WEST FOR WESTERN USER,S

WHAT IS BEHIND A STRA'T FLUSH DOOR?
For MAHOGANY or HARDBOARDThese Specificotions
ZUr"l I t -the widesr srites of qtl --TI- Flush Doorr nqde hcrc.
2l(5 end Rqils or double end roils qvoiloble.
" Ycrticql Ribe in Lumbcr or lnsulile, whichever tha cuslomer prefers. Thesc orc spoced 31h" opotl.
" Conrbined l<ick blocks ond Slilcs in l%" inlerior doors,
All 3/O exlerior doors ore wilh double lock blocks so lhe conbined lock blocks ond slilcs nessure 6\5'. This ic stondqrd on oll 3/0 doorr q? no €xtro chorge.
All louon Doors ore polished wilh 1/O sondpoper ond will finish withoul filling,
All neosurenents before lrimming.
Our New Worehouse Focilities Assure Prompl Delivery From Stock
You con now supply your cuslomers with the besl FLUSH DOOR ot the right price when you specify STRAIT HARDWOOD FTUSH DOORS
Also Stroit Glide-A-Fold Wordrobe Doors Avqiloble for Every Decor
CBS-TV Gomerqs Poy Visil ro lO7-Yeor-Old N. Y. Lumberyord
Cross, Austin & Ireland, 107-year old lumber company, played host to a television program on Sunday, March 31, when the CBS public affairs children's show, "Let's Take a Trip," took one of its weekly half-hour trips to this 25-acre lumber yard and mill in the heart of metropolitan New York. Viewers in 94 cities between New York and San Francisco saw at first hand how the lumber that goes into their homes, schools, furniture, etc., arrives by water from the timberlands and is taken off lighters by booms, placed on automatic rollers and transported to the mill area. Brtzz and rip saws were demonstrated and the television audience also got a look at chemical treatment which renders the planks fireproof.
In business since 1850, Cross, Austin furnished the lumber for all the docks and piers of the New York waterfront, the wood which backed up the iron on the famous "ironclad" Monitor of Civil War fame, scaffolding used in constructing the TV antenna on top of the Empire State building, the planking which covered excavations for New York's oldest subway, as well as its newest, and all the structures of the 1939-40 New York World's Fair. Right now the firm is busy shipping lumber to the South Pole for Operation: Deepfreeze.
To host the half-hour television program and its preparations was a job of almost equal stature. The yard was in partial operation for four hours on the Saturday morning of the telecast weekend so that Cross, Austin employes could rehearse with the cast. Then it opened up again on Sunday morning at 2 a.m. so the CBS field crew could bring in the half-dozen cameras needed, set them up, attach the mile or more of cable and connect the lines, a three-orfour-hour job that had to be completed by 6 a.m. when the show cast and Cross, Austin performers began the final round of rehearsals, this time before the cameras.
Ilost on this visit to Cross, Austin was its president, Colonel T. Brvan Williams.
Wesfern Pine Assn. Honors Veteron Lumber Groders
Two veteran western pine lumber inspectors, Vern Johnson and Jack Stewart, widely known in the industry, were among four long-time staff members honored for long service records at the amual Western Pine Association meeting in San Francisco, March 9.
Johnson, chief of the association's grading bureau since 1929, joined the staff 37 years ago. He heads a staff of 29 lumber inspectors charged with maintaining grade standards for the 440 producing mills of the association. More than 27/o of. the nation's softwood lumber production comes from the Western Pine mills.
J. W. (Jack) Stewart came west in l9l4 from Wisconsin and Minnesota, where his father was a logger. In his 38 years of grading, some 100,000,000 feet has passed under his critical eye. He continues in active service, with residence at Spokane, Wash., but almost always "on the road," checking grades at producing mills or working in the East on inspection assignments.
The two others, given recognition for long service with the association are Mrs. Alene Freeman, cashier-bookkeeper, 34 years, and Hugh A. Gillis, traffic manager, 30 years.
an nou nctng
the appointment of SUNSET FL(l(lR C(IUERINGS C(I4949 District Boulevard los Angeles 58, Calif.
as authorized distributor in Southern Galifornia of GENERAT ELECTRIC TEXT(lLITE'
It's the'long-lived laminated surfacing!
o For kitchens, baths, walls, work surfaces
o Over 80 patterns and colors
o Original Mix-or-Match program
o Backed by the well-known General Electric name and quality
Tertolite
LAMINATEO SUFIFACING
GEl{ERA
"And I'm pleased as punch. Here, is a laminated surfacing that's far in front of its field. General Electric Textolite satisfying, superior service-service that we back tp with fi,ue sales specialists, and fully stocked warehouses in Ios Angeles and,San Diego. How about a call? . my name is Carl Dilullo, president and general manager of Sunset. I'd be happy to discuss yoirr surfacing problem with you. Phone LUdlow 7-3101 . ask for me."

"l'm selling Textolite,' now !"
l.gram for the elimination of slums and blight has been ap-
- proved in Washington by the Housing Administrator, ii;''Albert M. Cole, and that applications for a planning grant
to the San Diego County Planning Commission and a
advance to the San Diego Unified School District
$401,159 to the San Diego Unified School District of San Diego County with which to prepare complete plans for five new schools and an addition to an existing school which will cost an estimated$6,943,162.
qlen hccn annrn.red
also been approved.
n'o Announcement of these actions was made in San Di ; ., ot ln san urego
l, by Oakley }Iunter, general counsel of the Housing and '.'Home Finance Agency, in connection with the civic com,munity development dinner held April 1 under chairman-
of Mayor Dail at the El Cortez hotel.
The three approvals were:
rj 1. Approval by Housing Administrator Cole of the long-
i;:'range program for community planning and slum and blight
f elimination prepared by the city of San Diego. Known offit1'cially as a workable program, it provides a blueprint for
f, ridding the city of its blight, rehabilitating run-down areas,
preventing future slums through the enforcement of
1.. housing and.buijding ordinance" lr:l approval by Mr. Cole
a city for several types of federal assistance in car-
out an urban renewal program.
2. Approval by Acting Commissioner Richard L. Steiner

of the lJrban Renewal Administration of a grant of $50,000
:to the San Diego County Planning Commission to be used
its own matching funds to prepare a comprehensive plan to guide the growth and development of the western part of San Diego County.
3. Approval by Commissioner John C. Hazeltine of the
"This is a big day for San Diego," Mr. Hunter said as he announced the approvals. "These actions will help you solve lihe many problems that arise in a fast-growing large city on the West Coast."
Hunter also mentioned the recent announcement by the Federal National Mortgage Association, an HHFA constituent, o{ a new program in its special assistance operations which is to be inaugurated in San Diego. IJnder the program FNMA for the first time will issue commitments to buy mortgages to help finance the construction of multifamily projects. Heretofore such commitments rvere issued only on 1- to 4-family housing. It is expected that some 3,000 such multi-family dwelling units will be built in San Diego under the program to ease a shortage of rental accommodations for defense workers in the area.
Workable Prograrn
With a current population of approximately half a milliou, San Diego has been booming ever since World War II. It has been adding 27,W to its population every year, many of them workers in the city's aircraft and electronic plants.
The increase in population has been matched by an upsurge in residential construction. New homes have mushroomed by the thousands on hills that were barren only months ago. Between 1950 and 1956 some 30,000 nelv homes

\\'cre l)uilt n itlrin tlrc cit,r' linrits.
.\n;rrc o1t thc lrrolrlrrus ;rlr.ing f r,,nr ru. h rrLlriil cxp:rnsiol
:L I"Lrilrl SiLn I)icgo Iirttt'r ('onrrnittct. rrrrrlcr llrt' chrrinrt;Ltt
:;1'ri1r o[ ('hrrrlt's Ii. lilctc]rcr'. h:Ls l,ecn ircti\c ir n,,rkirrg uitlr citv otlrcials irr ur:rl<ing rL lroLrsirre'stlrvc_\'rI1r(1 irr othcr urlr:Lrr relrc\\'irl proirlenrs. rtrtil irr olrttrinin! cilizerr sttlrlrort in rlt' vclolrins rtrrtl c:trr-r'irrS-',tlI ir.n t ll-r'ttitt' treigh1,,,t'horirl cotts('r tltti',rr i'r(i!l-;rnt i,,t' tlre, itr
S:Ln I)icgo hrrs :r e otttprelrcttsive s-\'stclrr of c,,rlcs ;trrl rrrrlinrtnct's rvhiclr ;rre gtncrltll-r. in ltccorrl r'ith rt'cogirizcrl nitti()nal strLrrrl:rr-rls.'l-hc cit_r' has :r 1,,ttg lristor-r' of citr plrLrrrring rlrrting lr:rck tr, rL rel)i)rt entitlerl "'l'ht Irrlrr,)\'erlelrt of S:rn I)icg,r" 1rrr'1xLrcrl lr_r' thc clrincrrt e;rr-l-r' lrltrrurtr .f rihl \olcn. I'rriorlic r-e visi,rns h:rr.c 1<r'1it tht t'it-r''s lrlrtr rrp 1o (l:rte.
fhe trrr':L to 1re sturlicrl u ith thc rrrlr:rr r-cncrlrrl gl-irlrt t() thc Srtr i )icgo (.ottnt-i l'llLrtning ('r,nrrttissi,)lr c()lll)riscs th(' \\-rsterr one-1hir-r1 ,,i tl're c()unt_\', irrclrrrlire'tirc tcn ircor lror-:L1crl eitics,rI thc count.r':Lrr11 rrlrlrr,rrinr:tttl-r'.10 rrrrircorlr,,rlrter'l t'onrnrrrritic's. llot-c 1h:Lrr t111r, r,i thc errtirt' l)()1)1r lltion,,i thc cr)11n1,\'is lrit';ttttl in the sttt<l_r-:tre:t, ont'r,i tlrt' ilrstcsl-gron irg rcgi, )rs in lllr: stirtr.'
('ost oi thc lrrojtet is to lrc sh:rrctl e(lrl:til_\'lr-r-the ierlerrrl grarrt arrcl 1,,crLl iurrrl.. I'lrurrinl rr orli 1r) l)c Lrr(lcrtirlicrr u'ill inclrtrlr' 1irc1r:Lnttiorr ,rI lr:tsc nlrlrs. l:rnr1-L1s(' stlr\ ('_\: irllr] stnrlir'.. 1',1rrrrs for-loclrti,r r,i 1rt',rlroscrl lrc';tch 1r;rrlis;rn,1 snrlrll critil h:rrlr,,rs. :ttt11-r r,lt tr-;urs1)()r-tirti()r l)rc1)irr:{t()r-\- t( ) revisi,rrr ri[:r rnrrj,,r thorottglrittt'cs l)liur, lLrrrl stttrl-r'r,i schr,r,l servicc arc:Ls. 'fhc prriject is rxlrccterl t, lrc c.rrplcterl n itlril ()r(' \'cir.r. Iicstrlts n ill lrc l)rcs('lrtcrl irr tht i, 't'nr ',1 t'e 1'.t'ls. nr:r1rs. chrrrt\. '1)lr()t(,gt':t1,lrs, lrrrrl olhtt-eralrlric uurl('ri:rl.
CFA Planning Advances
'l'hc six 1rl:Lrrirg' :rrlr lrttct's tot:illirrrl S+01.15() lLl,1rr,,r'ctl lrl thc ( lr.\ nill lrc ttst'rl t() l)r'cl):l.rt t'ottrlrlett'pllLrrs i,,r tlte six sch,,,,1 [;Lciiitics.'l']rc rtrlr;rnt'ts:lrc trrir irrtcr-t'st-lrertt-irrg lrut rrre to lre rclr:titl Irottt ittrtrls;ttttlrorizcrl i,rr tltt'sc]tlols rr ltcn tht'r' ilre l)1rilt.'l'lte sc]tr,,rls:trc:
'1 .\ nt'u jrrrior higlr sch,r,l to lrt' rrlLtttt'rl ('lltircttt,)tlt. 1{) l,r l,,clrlcrl ;r1 I,-iclrl ;utrl I) Slrccts, ('llLircrn,,l1 irrrit. 'l-11,,, .lrllrttnins rr(llirrcc i: i, rr' $105.00N. l'.stittr:rtt'rl cost is .$l ,778..lXJ. rr ith t'onslrttt'tiorr rltte to slitfl irt 19.i().
2..\ rt'l jtrri,,r high sclt,rol to lit'ttlttttt'tl I:ttt'ltttto. io lltt lr,c:rterl rr1 5()tlr StrccL :Lrrrl Iicrts,,rt I'l:rr't'. 'l'hc l,llrrrrrirrr: :ttl r:Lncc is i,rr $11().S-lO. llstirr:rtrrl t'os1 r,I thc sclr,,o] ls Si. O+.1..1.i0. rrith r',rrr:lrrtt'lior c\1)c('t('(1 t() s1:trt irr.l rrrrc I().iS.
3. ,\ rrtu jttnir,r lrigh sclr,rrl 1, lrt r;tttrtrl .\llictl ('ltrrlert't \,r. ). tr, lic lr)cate(l iit (ilt'rtrri,r'Strcet:tlt(l Il-\\itt.\rc'ttttt'. 'l'he lrlrLrrnirg il(l \'irlrcc is i,,r $75.0(r2. I'.stirrrlrtctl cost ol'llltr sclrool is $1.3i:2..5.11. uith cotrstt-ttt'liorr tltte 1,,:titrt irr l!J5().
-1. .\tlrliti,rr to \\'i1:r,r .l urri,,r Iliglr Schor,l. .i7.37 Irl (':rj,,rr Ilorrlcr-:Lr<1. 'l'hc 1r1:rrrrirtg :Lrlr:rtct' is i,,r Slx. ltr2. I'-stirrrltlt'rl t'os1 oi thc :riltliti,,n is i\502..1(r(): t'otrslrttt'1iorr ls (llt(' t( ) st;tt-i rlLrlirrg 11)5f1.
.i..\ ircu clcrncrrtlrr-r':t'hr,ol to lrr rrtlncrl t'lcvcl:irirl. 1,, lrc l,rcalcrl rLt [,:Llic -\1lirt .\r'crttlc itrr(1 I-lLlic .\rrgt'1, 1)r-irt. 'l'hc;rr1r':rrec is i,,r'$+;,.1;;. l'.stirrrlLlt'rl t'ost.I tlrt'rtt'u st']rool t. *3,,3,xt)tr. n itlr t'onstrrrctir)rr ('x1)('('t('(l 1() stirrl tlrc l;rit'.'r lr:i r-t of 'l ').iS.
fi. -\ ncu clt'tttt'ttt;tr-t schrtol to lrt ttltrttt'rl ( l;Liltrtr,irtt \,. 9. to lrc lr)cirte(1:lt I- rrrrl \l Strccts.'l'hc lrllrrtrrirlg:l(lvitltcc is i,,r $2.i.110. ('ost of tlrc sch,,,,l is t'stittr:ttc'r1 :rt "\J.17..i{)(). rr illr ('r)r:tr11( ti()rr rlut'to st:rr-t rlLtrirrr: 1().5X.
75 ro IOO YEARS' SUPPLY OtD-GROWTH HUIVIBOTDT REDWOOD

2 MODERN BAND MILLS
CO'iIPLETE REMANUFACTURING FACITITIES Mernh
Western Red CedarThis giant cedar reaches its finest development in the rainy forests of British Columbia's southern coast, where it may grow to 200 feet tall and 18 feet in diarneter. With its straight, beautiful grain, light weight, working ease and exceptional all-weather durability, Western Red Cedar is highly esteemed by home builders the world over, for both exterior and indoor use. It has a verY low shrinkage factor and its celluiar structure gives it a verY high insulating value. Heightening the intelest of this fine wood's attractively figured grain is its wide color variationranging flom a delicate straw tone to a dark ruddY brown. Left in its natural state, or stained, bleached, varnishcd or painted, Western Red Cedar glaces every setting with a rich look of warmth and character.
Beautifies as it protects !
r 1 * 10 Forest Cedar Siding
r Ranchpanel Vertical Siding-reverse board and batten I 1x6, 1^8, 1 * 10, IxIZ sound, tight-knotted board for board & batten I 2*6, 2*8, 2*I0, 2xI2 for remanufacture to any desired pattern I 1 ' 6, I " 8, lx 10 V'd panelling
Manufactured by: BRITISH
Sales Agents: MaGMILLAN & BLOEDEL LIMITED' VANCOUVER' B.C.
REPRESENTATIVE: FORREST WTLSON

Nine Ciries Win "Look" Awcrrds
Nine cities in the U.S. n'ere named April 9 as winners of Community llome Achievement Awards for outstanding progress in improving and rehabilitating residential areas. The awards, given for the first time this year, are sponsored by I.ook Magazine. The rvinners are: Raltimore, N{d.; Chicago, I11., Indianapolis, h-rd.; Little Rock, Ark.; N{emphis, Tenn.; Norfolk, Va.; Rochester, N.Y.; Seattle, Wash., ancl Shreveport, La. Sevcn cities u,ere cited for honorable r.r.rention: Clarksville, Tenn. ; Dallas, Tcx. ; Daytot.r, Ohio; Los Angeles, Calif.; Perth Arrboy, N.J.; St. Louis, Mo., ancl Washington Terr:rce (Ogclcn), Utah. HHFAclministrator Albert M. Colc
r'vas chairman of the panel of experts in housing and civic affairs l.hich judged the cities.
Seattle u''as honored for the work of homeowners in saving specific neighborhoods from deterioration. A wave of improvement activity follolved when neighbors of the Queen Anne Hill district forr.ned last spring a Civic Development committee and sparkecl 2,000 horneowners to rate the conclitions of their homes in a questionr.raire lvorked out with the help of University of Washington experts and Operation llome hnprovement.
Approved is zr 93-home clevelopment at Prospect and I,aveta avenues in Orange.
INDUSTRIAL SPECIALISTS lN FOREIGN qnd DOMESTIC HARDWOODS qnd SOFTWOODS for every requirement Direct
Botten Down the Hqtches!
In the next eight years, the population of California is expected to grow by almost 4,000,000, and by 1965 the state will have exceeded New York in national population leadership, members were told at the recent meeting of the Home Builders Institute in Los Angeles. Principal speaker was D. C. Sutherland, real estate loan dept., Bank of America, who foresaw "a brigtrt future for the home-building industry."
Simonton Monoges Yumq Mesq Firm

Yrrma, Ariz.-A reorganization of the Yuma Nlesa Lumber Co. becan-re elTective February 25. N{rs. Nlyrtle NIcCoy. president of the conlpan)', said it was a step to expand the varcl's service to Yumans. U. E. (lted) Simonton u,as appointed general manag'er of the yard. lle is a former sales manager of radio station KYUN[ and is also knou'n to Yuma's small frv as TV's "Sheriff Red." He is a r-icepresident of the Yuma Lions Club and iearned his hardu'are and lumber merchandising in Indianapolis and Anderson, Indiana. No other changes r,r'ere made in the yarcl personnel, rvith llrrssell N[arler continuing as vard manager. NIrs. McCoy said an extensive rebuilcling prognLrn is tundern'ay at the comltany's yard, 3CX)3 4th Ave., and shc plans a hc.rme clecorating departnrent :ind enlargemerrt of the clo-it-yourself clepartment.
(.'I-cll tltcm 3lor .rdzu it in Thc Calif ornia Lunrbcr l,[erchan.t )
lT|lt BE BUITT
There's business for hustlers, at both retail and manufacturing levels\7e are hustling.
YOU'LI HEAR FROM U5...our woodsmen are back cutting timber and beautiful \Testern Pine logs of all species are rolling to the mills.

You can be sure of High Quality
Precision made products from usLumber, Mouldings, Millwork and Panels-in mixed cars if you cboose,
CTEAN
Cleon, uniform stock from enclosed worehouses. . products thot build good will os well os repeot soles!
FAST
Fost delivery from our own worehouses or direci from monufocturers. Regulor delivery schedules in northern Colifornio.
True quolity meons thot you will be well sotisfied with every order you ploce with Western Pine Supply Compony.


Norrhern Ccllifornio Merchqnts Turn Out Lorgest Attendcrnce for 1957 Annuql in Yosemife Ncrtl. Pqrk
"Todayts successf ul lumber merchant is running more of a department store than a lumberyard," remarked Paul Ely, North Platte, Nebraska, dealer and president of the NRLDA, as he spoke to some 300 Northern California dealers at the final afternoon session of LMA's 17th annual convention, April 8 and 9, at the Ahwahnee hotel in beautiful Yosemite National Park.
"Gone are the days," Mr. Ely stated, "of nail-keg nterchandising, dull antiquated showrooms, window displays decorated with dead flies and spider webs, and the rest of the f aults we've all been justly accused of. Today's successful lumber merch;rnt is zrs nrodern as 'Flash Gordon'; he's running a one-stop shopping center for every home cclnstruction and maintenance need; and he's doing it none too soon. For it u'i1i Lre uranl' years yet beiore he can recapture the market that is rightfully his-the market that he himself \\'as resl)onsible for losing <luring the past {eu' decacles," he continued.
Paul lll1'-and those u,ho Precedecl or fo1lon'ed him on the proeram-1\'ere all an integral ltart of the finest, most informative and beautifullv svnchronizecl program ever 1)resented by the Lumber Nlerchants Association of Northerrr Calif orniaa tribute to lixecrrtive \iice-I'resident .Tack Pomeroy, otltgoing I'resi<lent Charles Shellard, incot.ning I)resident Hamilton Knott. ancl Secretarv-Treasurer I. Il. I-Iorton.
The conr,etrtion ofhcially began the morning oi \Ionclal'. ,\pril 8. imt nrore than 75/o of the irttentlance had arrir-ed carlier on Srtrrclay, either to participate in l,MA's 17tlr :rnr.rual golf t()urnament (pla1-ed on the \\rau'ouir course under the direction o{ Harnilton Knott), or just to get in:i little extra sightseeing ar.rd soak up the sunshine that lvas to prevail throughout the entire cotrvention.
Winners of the LX{A Totrrnament clairned their prizes
TMANC Direcfors - 1957-58 (New directors have x in front of name)

*Bob ADAMS
Nooh Adcms Lumber Co., Wclnut Grove
tloyd BITTENBENDER
Bittenbender lumber Co.' Ukioh
Thomqs BRANSON
Melrose lumber Co,, Ooklond
Froncis CHRI5TIANSEN
Modesto lumber Co.
Richord CROSS
Cross Lumber Co., Merced
Homer DERR
J. M. Derr Lumber Co., Elk Grove
*E. H. METCAIF
The King Lumber Co., Bokersfield
J. O. HANDTEY
Cqrmel Builders Supply
*Cloir HICKS
Hicks Lumber Co., Solinos
Fronk HEARD
Mofroni-Heord Lumber Co., Woodlcnd
I. E. HORTON
South City tbr. & Supply Co.,
South Son Froncisco
Henry HULETT
Nodh Boy Lumber Co., Corte Mqdero
*Arthur MARTIN
Holes & Symons. Sonoro
*Eorle JOHNSON, Jr.
Wotsonville lumber Co.
J. H. KIRK
Kirk lbr. & Bldg. Mtls. Co.,
Sonto Morio
H. H. KNOIT
Yosemite Lumber Co,, Fresno
tes IEY
Sonlo Cruz Lumber Co.
Roy NOBI.E
Visolio lumber Co.
WOITE' PETERSON
Bokersfield
Ailhur C. POST
Delcno Bldg. Mtls., lnc.
Elmer RAU
Modero Lumber & Hqrdwore
*Chorles CROSS, Sr.
Truckee-Tohoe lumber Co,, Tohoe City
Chorles SHEPARD
Friend & Terry Lbr. Co., Socromenfo
*C. D. DART
K-Y Lumber Co., Fresno
AI SMITH
Fqrmers lumber Co., Fresno
Russ STEVENS
A. F. Stevens lumber Co., Heoldsburg
Dove WIGHT
O'Neill lbr. Co., Son Corlos
*Cloyd GARNER
Son Jooquin [br. Co., Sfockton
*A. B. WIISON
Fronk G. Noyes Co., Nopo
trophies at the Nlorrdav evening banquet. Ilrian [',onnington, Ilonnington Lun.rber Co., r'vas rvinner of both the low gross and lou, net trophies formerly held b;- Chrrck Noble, Irairhurst I-umber Co., and Wenclell Scott, X{erner Lumber Co. Other prize u'inners included Del Travis, Travco, Inc. ; i{ay Noble, Visalia Lumber Co., and \\renclell Scott.
MONDAY MORNING, APRIL 8
At 9:00:r.m. sharp, LN'IA's lTth annual l)rog'ran1 ofhciallv began r'vith registratirin in ti.re rnair.r lobby of the elegar.rt, old Ahr,r,ahnee hotel. 'fhis u'as the desk at u'hich an all-time record of 300 de:rlers and their l-ives u-ould be registering tluring the trvo-dav event.
MONDAY AFTERNOON, APRIL 8
LNIA President Charies Shepard, Friend & 'I'crry l-umtrer Company, Sacrament<.r, presiclecl oler the heacl tablc c',uring an excellent luncheon program and aftern<)on session. Foilot'ing his u'arm and sincere u,elconre to all thosc present, Shep:Lrd introduced the aiternoon's first speal<er, I)r. Thomas Larrtos, a u'i<ie1y trar-clecl econonrist of n<;tc, and a specialist in retail credit problcms.
Although I)r. I-antos' progn<istications of business to come-and credit prolrlems in particular-\vere far from optimistic. dealers could not help but agree s'ith certain ;s5pects of his concise talk m.rre a u'arning th:rn e prediction.
Secon<1 speaker fclr the afternoon rr'as Stary Gange, vicepresident of Pacific Olir.e Company, Visalia. an accomplished speaker rvho possessed a great deal more optimism in regard to our business future. N{r. Gange, a highly successful gro\ver and proclain-recl enemy of governnrent controls-and farm srrbsidies in particular-sun.rmarizecl his rvhole speech rvhen he statecl : "Neither God nor Governrnent ou'es us a living." Gange further pointed ont hou' unfortunate it is that so feu' of us ever begin to approach the limits of orrr abilities. Rather, drrring times of good

business, too many owners and officers tend to let down
MONDAY EVENING, APRIL 8
and become complacent with not only their businesses but Evening festivities got off to a fine start at 6:00 p.m. with with their government and even their own personal lives. an industry-sponsored ,cocktail party in the Ahwahnee's
It is these people that, during times of business recession Indian Room, where the conventioneers could get dor'vn to a.nd increased competition, seem willing to expend great a more personal basis. amounts of energy griping about how bad government and An excellent banquet and dancing in the main dining business is, and yet so little energy in actually trying to room followed the cocktail hour. Surprise entertainment improve the situation, he said. that evening featured The Gateway Singers, well-known
In concluding, Mr. Gange, who has made over 50 talks tecording artists currently packing the house at the Hungr-r' the past year "trying to sell America to Americans," warned, "I" in San Francisco. The famous Firefall, delayed nearly "We can all lose our freedom and liberty-our American an hour u'hile the crowd brought the Gateway Singers back
The following quotes are from the talk by Dr. Lantos, a Hungarian native from Budapest and recently a lJniversity of Washington teacher. He has just completed a world tour and gave the dealers these points to think about:
"The world is very near the boiling point-continually just below it ." "The American economy is increasingly reflecting international conditions . ." "Consumers are still largely optimistic-one of the two major bolstering influences in our economy . . ." "I see no tax relief, no Federal budget cuts in sight ." "I predicted the 1.3 million housing starts in 1955; I now predict a further 1957 fall from the 1956 starts."
Stary Gange voiced followed. Under the
more optimism in his talk that title, "Make Mine America," he
Way of Life-if enough of us sell out to Government's paternalism." \Mith that thought-provoking fact in mind, the business session was adjourned and the remainder of the afternoon was spent in leisure or attending a ladies fashion show presented by Rhonda's of Millbrae.
With the exception of two professional models, the show, which was arranged by Jean Pomeroy, used "native labor" throughout, in the most appealing forms of : Mrs. Cleone Stevens, Mrs. Gertrude Godard, Mrs. Lu Pessner, Mrs. Chris Pendleton, Mrs. Donna Chichester, Mrs. Barbara Giles and Mrs. Shirley Shipman.

said these things:
"If things toughen up, just tighten the belt, try a little harder and do it again like we've done it before"
"I'm not worried about the swing of the pendulum backward as long as we have red-blooded Americans to swing it forward again" "I'm not my brother's keeperf'm my brother's HELPER ! The Good Samaritan 'mothered' the wounded victim but he didn't stick around and SMOTHER him" "You cannot BUY friends. We have a list of 43 nations we now help in the eveni they get into a war-but they've ALWAYS got into wars !"
Signing off with the thought that one end of the human body can absorb more than the other can, Speaker Gange advocated that President Eisenhower implement the recommendations of the Hoover Commission Report.
for encore after encore, concluded the convention program for Monday.
TUESDAY MORNING, APRIL 9
At 9:00 a.m., some 100 dealers gathered in the Indian Room to participate in a recent innovation in the association's annual convention program-the LMA Members Workshop-a chance for dealer members to get together and discuss problems of mutual interest and their possible solution. Presiding over this gathering was Russ Stevens. head of A. F. Stevens Lumber Co., Healdsburg.
The first dealer-speaker on the panel was President-elect
The Lumber Merchants Assn. of Northern California acknowledged with Thanks the cooperation of these firms in hosting the really great Cocktail Party at the 17th annual:
Adex-l,MA-1qn&y Plcnky Ads
Allied Building Credirs
Americcn Sinlkrofi Corp.
Arcoto Redwood Compony
Armslrcng Cork Compony
Atkinson-Slutz Compony
Blue Diomond Corporotion
Bonnington lumber Gompany
E. [. Bruce Co., Inc.
Building Moterial Dirtrs., Inc.
Coloverqs Gemenl Compony
Cqlif. Western ttoter Lifc
Gelotex Corporction
,Gooper lumber Gompony
Droke's Bay Lumber Co.
Fairhurst lumber Co.
Frod C. Holmes lurnber Co.
Gorehime Corporotion
Georgio-Pociftc Corp.
Golden Gqte Lumber Co,
Horbor Plywood Corp.
Hobbr Wqll Lumber Co.
Holmes Eureko Lumber Co.
lhe llyster Compony
Insulitc
Johns-llonville Scles Corp.
Lomon Lumber Gompony
Lumber Deolerr filtls. Co.
Lundgren Door & Plywood Co.
Mosonite Corporufion
Pobco Building Mrlc. Divirion, Fibrebmrd Pcper ProdUcls Corp.
Poci{ic Cement & Aggregote:
Pqcific Fir Soler
The Pqcific Lumber Go.
Poromino Lumber Go.
Permonenlc Cement Co.
Rcd Gedcr Shingle Bureou
Rounds Lumbcr Cmpany
Simpson Rcdwood Compony
Torter, Websfer I Johnson
Trovco, Inc.
frinity River Lumber Soles Co.
Wendling-Nothon Compony
West Coqct lumbcrnen's Asn.
W. C, firntber Products Agency
Westoln Pinc Association
Western Pine Supply Co.
Wholesole Building Supply, Inc.
Winton lumber Scles Co. (Colif.)
Wood Convercion €ompony
Woodside lumber Compony
Hamilton Knott, owner of Yosemite Lumber Company, Fresno, who spoke on the subject of Advertising. Knott. rvho prior to entering the lumber business was in advertising, spoke with authority when he stated that all too often dealer advertising was being handled in a "catch-ascaJch-can" method. Advertising should not just be carried along on arr "out-of-the-till basis," Knott explained. Dealers
should make up a budget for advertising (somewhere around 2/o of consumer sales) for a full year in advance. "One-shot advertising is fine for the seasonal lines," Knott stressed, "but consistency will prove of most value to us."
Knptt went on to discuss the value of difierent types of' media-radio, TV and newspaper-and Yellow Page adver- . tising in particular. Altogether too often overlooked, Knottrr;,,-, proved by a survey of the dealers present that over X)% '. of them use the Yellow Pages regularly when they want to find out where to buy a product. A further survey of the 'j dea1ersalsoprovedthevalueofclassifiedheadings(for each of the lines carried by a business) over using one :1 catch-a1ldisp1ayadunderonegeneralheading.

During the question and answer period, Dealer Larty King, King-Marshall Lumber Company, Bakersfield, asked about the value of newspaper classified advertising.
"Classified ads," Knott explained, "appeal principally to the bargain hunters; therefore, place your classified advertising with that in mind."
"I've noticed that grocery stores usually run their specials in the Thursday papers. Would this be the best day for us to run our weekend specials ?" asked Frank Heard, partnel -:' in Motroni-Heard Lumber Company, Woodland.
"Any mid-to late-week issue would be best for your weekend specials," Knott answered, "but if your message is especially to women, your Thursday paper would be " your best bet."
"Does extensive consumer advertising impair your business with contractors?" asked Joe Kirk, Kirk Lumber & Building Materials Co., Santa Maria.
"Definitelv not," reDlied Knott. "contractors have found
ERATI(llI Flx. ll
, , when it comes to modernizing your existing showroom---or building a brand-new one for that matter-you'll be time and money ahead to let GAREHIME CORPORATION take the headaches out of the job. An efrcient store planning service and expertly trained display artists will handle your particular job from start to fnish. No business interruption-you can supervise the job with plenty of time,to spare.
Contact GARIHIME for a free estimate and full details about its Complete Package Plan.*
*Slore Plonning Servic+:peciolirff in lunboryord merchondi:ing.
*Urinc DALEY STORE fIXTURES qcluriyely-in 8 dcorour Golorr, tho.o fixlure r€ll ncrchoaditFnol 3fora ii.
*Cqrrying complltr rlocks--+ond & powcr toolr, builderr qnd cobinct hordwore, miscelloncour hordworc, gotd.n aquipm.nt, alciricol ond plumbing rupplier.
THE TMANC WORKSHOP wqs storred wirh o rolk on Advertising by the president-elect, Homilton Knott "ANY TYPE OF PROFIT-SHARING plon will increqse employee loyohy ond moke them more conscious of compony eornings" 5teve Ross, Centrol Lumber €o., Honford (rop left).
"END-OF-MONTH INVENTORY estimoting soves us considerqble time qnd money" Chqrles Shepord, Friend & Terry Iumber Co-, Socromento (left center).
"$400,000,000 lS EMBEZZTED onnuolly from Americon employers" Wendell Scoil, Merner lumber Co., Pqlo Alto (lower left).
"THE WORKSHOP is now in session," goveled Russ Stevens (top righr), A. F. Stevens Lumber Co., Heoldsburg, LMA ex-president.
"GRADE-STAMPING OF Att I-UMBER will eliminore up, groding by opportunists who reflect upon the entire industry" Eqrle Johnson, Wqtsonville Lumber Co. (right center).

"OUR PROFIT - SHARING retirement - fund plon hos brought us o decreose in lurnover, ond thus expense of troining new employes" Homer M. Hoyword, Homer T. Hoyword Iumber Co.,5olinos (lower right). tlr;rt incrtlr>r'rl ('()lsLtntcr l,rrsirrcss iot- \:()ll llciuts nt()rc lrttsittcss irir tlrt'rrr irr tht lorrg rurr."
"Above all," Knott concluded, "bear in mind that results from advertising can't be tallied like lumber. Advertising is an art, not a science."
l-lrt' nt'xt sl)r:tlir: r ()l tlt(. l)iurel \\'its ()ute'()ing I'rcsirleli ('hiLrlcs )lrtlrlLrrl. \\'h() ()lltlint'rl his llrnt's rrrcthorl of esti1rr:r1ilg. rts t'rrrl-,rf-ntr)ntlr ilt\ ('lt()r_\' for lrrolrt-;rnrl,loss lLrrrl irrsrtr:Lrt',.' l)url)r)ses. "\\ hile tlris rnctlrr)(1 is n:rtunrllv not rrs ('-\;r('t;rs il l)llvsi(';rl irrvt'rtor_r'." Shelr:Lrrl cxlrl:Lincrl. "i1 >ir\ ('s 1ls ('()|si(1cf:rl)lc tintr :L1ld lltr)il(]-\' irlt(l is ltccrrr:r1t' ('n()ll!ll ior our l)ut-l)()scs. Litst -\'e;rr (l().;()) ()ur cstint:rl('rl irrcrttrir-\' \\AS L.l', lcss th;Ln otrr irctlurl irrvcnton'. I thirli \\'c ('()111(1 rttiss ()Llr in\ ('1rt()f,\' thi: llucll ilt l)riciltg. il '('ost ()r ]l;rrliet.' n'hiclrcvt'r rs Iorlcr."
Ir tlrirtl-|1lLcr'l)( isiti()r ()n the l)irr('1 \\'rre Steve lioss, ( cr, 1r;rl Lrrrrilrcr t'()rll);ur\'. Ilanforrl. iul(l IIoln€t- ll. Il;r,r'u:rrtl, Il,inrt'r' '1.. II:r_r'ulrrri Lurnlrcr ('orrrlr:rrrr'. SlLlintrs. 'l'hcsc 1no lir t-rvirc <letr1rrs sl)()lir olr the nrcr-its of enrplolct' l)r()llt:Jt:Lring lrltLrrs. I)c:rlcr ]{oss on :r ,\'eilr-cn(l lxruus l)l:nr ()r iln entlrlo,r'ec-st()('li l):rrticil)iiti()n l)liur. :ur(l [)ealcr I l:rvrr';rrrl r,n
l' prolit sh:tring l)llur il iun<l [ornt, ir(lnri]tistcrerl ;rrtrl in \ cstr'(l lr_r' Lhrcc. trrlstccs. :ut(l c()llce tilrlc rrporr retirclle llt. Ir thc c:Lse of 11're llltcr l)lillr. irlr tnrl)l()_\'e c lclrting lrt'iort' lris retirt'tttent rr,rulri lrc t'ligilrle for u1r t,) 50'i oi his slr:Lrt' irr tht: irrn<1.
.\lthough thc pl:rrrs ()ltLline(l lr,r'tlre 1\\() (leitlers rlill'trcrl :()r)rc\\'hirt, thc t'r'crrtu:rl result is tht's;Lrre. thcr'lroirrtcrl 0rr1. "lt hlLs lrectt lrroven lrt_t'ortrl lL rlottlrt." Il:r-r'ri'lLrrl ;urrl lioss lroth noterl. "thltt ;utl tt'1rc oi lrrr,lrt-shlrring )r- r'r'tir('ntcitt lrlrrrr uill ircre;rsr clnl)l()\'er 1,,_r'tLltr'; it rrill nl:rlic tlrcln rr()re c()ns('ious ,,i ('()nr1)ar.1rv cirrnirgs: lnr(l it u'ill ctrt <lou'rr ,\'()tlr tllrn()\'cl--it1r(l thtts -r'ortr t\l)clsc , 'i l ltininrt n,,rr r'1r1 l) I ( )_\'c s. "
I::trle .f,rhnsort, \\'atsorvillc I-ttrrtlrer (-onr'1rlrr_r'. sl)c:rliinq ()n tlle :rtlvislrlrilit-r'oi grrrlc-s1:Lr1rl)ing lrll lrrrrrlrtr. \\'trs 1tc\t (,n thc l):urcl. "li tl-rc gr:rrlt'st:urll)ina-of ;rll lrrrrrlrrl'ca.n l)e :tchi('\ c(1." .f ohrson strte (1. "it u'orrlrl 1)rit('tie :rll-\' clintin:rtc thc rrlr-gr:trling currcntl_r'lrcing ciIrrie(l ()r l)_\'rr ierv opP,,rtrrrrists \\'h() retlect 1ll)()lr thc ('ntire inrlustr-r'."
.l ohns,ir tlren c:rllc<l orr .[. ( ). lIanrlle _r'. ()\\'ncr- of (-lrrrrrc] l',rriltlcrs Sulrplr'. for:r rcpot-t olr his l)r-'){r-es\ in guttin,l
High Yosemite
crumpels cre
Homer
cnd Sheilo Merlo behind Poul Goboury. 19. The Al Honsens ond the Hugh Pessners. 20. An oll-slqr Cqst?-Jeon Pomeroy, who broke her leg ecrlier while skiing in Mqrch ot Bodger Poss, collects c high-level autogroph from Charlie Shepord. 21. A redwood conference, perhops?-Owen Srebbins of the C.R.A.. John Klopfensrein ond Chorles Schober of G-P's Hommond-Colifornio, qnd Arcola Redwood's Lloyd Hecorhorn. 22. The Fronk Heords, the Jim Arkinsons qnd the Jim Hopkinses gef fogether omong THE tcenery. 23. Mr. ond Mrc. Herb Latell qnd Mrs. Mock Giles. 24. Mr. qnd ft,lrs, Dovid Wighr qnd Del Trovis. 25. Poul Ely, Brion Bonnington ond Poul Goboury (ond we shudder to rhink where lhe romeromqn moy hove found this comera subiect). 26. Del Trovis (left) receives his gotf prize from Homilion Knotl. who directed lhe loulnoment. 27. Wonen Mooreheod (lefr) with "Red" ond Chris Pendleton. 28. Fronk Billings ond Rito Knox qre prety good exomples of whot c good time everybody hod ot two induslry-tponsored cocktoil porties. 29. Mrs. Eorle Johnson, Lew ond Gertrude Godqrd, Eorle Johnson, Mrs. ond Roy Noble. 30. The Golewoy Singers of SF'r "'Hungry l" were o highlight of the entertoinment.

Monterey building codes amended to specif y that all lumber then brought up a problem not generally discussed in prebe grade-stamped by a recognized agency. Getting the vious rvorkshops-the problem oI entbezzlements. "Do you state's building codes amended in this direction is just a reahze," he said. "that employes of American businessmen matter of time-but the sooner the better, Dealers Johnson embezzle a grand toial of over $400,000,000 from their emand Handley declared. ployers each year-and it's getting worse, not better?"

The last speaker on the morning's program rvas \\rendell Scott went on to urge the dealers not to overdo employee Scott, offrce manager of Merner Lumber Company, Palo trust. "Don't make it too easy for them. Be reasonable about Alto. Scott, in speaking about good office procedure, dis- how much trust you place in them," he urged. "After a11," ,cussed the problems of keeping good office personnel and Scott noted , "on a 4/o net, a $10o embezzlement u'ill mean the right equipment for ofifice rvork. He stressed the im- that you will have to go out and get a $2,500 order to make portance of having a good girl on the switchboard, capable it up. It would be a lot easier for you to keep that $100 in of getting messages and names correct, and possessing a the first place," he concluded. pleasing voice and friendly nature.
Russ Stevens then closed the Workshop and the group
"Your switchboard girl, or whoever answers the joined their l'r,ives and friends for luncheon and the final , phone, is in many cases responsible for your customer's afternoon u'indup session. first impression of your business. Be sure that it's the right impression you're giving him," Scott stated.
TUESDAY AFTERNOON. APRIL 9
I-MA's incoming President Hamilton Knott presided over 'Scott, who was formerly with Montgomery, Ward & Co., the afternoon program, n'hich featured NRLDA President

Specify
DUR,ABLE'S PTYWOOD
a product of Durable Plvwood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

Paul Ely and Gene Flack, sales counsel and director of advertising for Sunshine Biscuits, Inc.
Ely, who spoke as "one lumber dealer to another," paid high tribute to Jack Pomeroy and Dealer Joe Kirk for their excellent management of LMA afiairs and their good work in NRLDA matters; Pomeroy is currently a member of the NRLDA 1957 Exposition Committee, and Joe Kirk is a member of NRLDA's executive committee representing California.
Besides detailing the drastic evolution in lumberyard merchandising during recent years, Ely went on to outline the many benefits derived from association membership.
"Your Association," E'ly stated, "is the life line of your business. ft represents you in government matters; it helps prof,note better over-all industry relations; and it &ras been extremely successful in maintaining and promoting proper channels of marketing and distribution."
Ely went on to state that the NRLDA was recommending to Congress that VA home-financing be dropped on July 1 and absorbed into FHA (maintaining a special benefits department for veterans within the FHA framework).
The president of NRLDA also urged an extensive program of selling the lumber industry to our young men of high school and college age.
"This is one of our biggest problems," Ely noted, "and the other major industries are capitalizing on it. Because we are doing an inadequate job of selling our industry to our employes and executives of tomorrow' we are faced with having to sell our industry to our employes of today."
Tn closing, Ely declared that the home-improvement trend
Durable's fir,000,000 plant inoestment-utbicb includ.es tbe fnest equipment aoailable-assarcs lou of consistent quality,
D"rnirrg California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fir INTERIOR and EXTERIOR plywood Tbrougb qualifed, iobbers only.
pecializing in TRUCK & TRAILER* delivery as well as Cadoad lots.
xAll Truck and Trailer sbipments protected by POLYETHYLENE coaering in addition to tarpaulin.
FRED C. HIILMES LUMBER Ctl.
Wholesqle lumber
Rail/T r u ck- &-T r oiler Shipmenls
OID-GROWTH, BAND.SAWN REDWOOD from Boiock Lumber Co., Monchesler
OTD.GROWTH DOUGIAS FIR From Spocek Lumber Co., llonchester
PRECISION.TRI'IAMED STUDS
Douglos Fir White Fir o Redwood
REDWOOD POSTS qnd FENCING
Fred HOLMES / Corl FORCE
P. O. Box 987
Fort Brcgg' Cqlif.
TWX: Fort Brogg 49
Phone: YOrktown 4-37OO
Southern Colifornio Office: Russ 9HARP
P.O. Box S5-Altodeno, Cclif.
fWX: Poscr Gal767O
Phones: RYon l-OO79; SYcrrmore 8-6845
SHTPPERS 0F QUAHTY ITE$T G(IAST TUMBER
u'ill cor.rtinue through this 1'ear ancl more or less offsct ir slight cleciiue in nen' home starts-an estimated 1,000,000 stzrrts for this year. "I)ersona11r., this is good ncls to rnc 'because I u'orrld ratl-rer have the home-improvement business anv clay," he suicl. Jlly alst.r lrelicved that m()ney n-onld continue to Lrosen up a bit anrl spur business in the final cirlarter of this vear an<l carlr, 1958.
Follon'ing a standing or.ation for N'[r. Ely and his prettru'ife. l lamilton I{r'rott intro<lucecl the afternoon's final speaker, Gene "Sunshine" lilack, it vetcriur of or-er 12.000 plat{orm appearances, a nalking joke lrook arrcl one of the most colorful speakers in LN{A corrr.entiou historr'.
Flack, ir-r preaching "eternal" rather than "part-time" op'timisr.n to the gathering, mixecl rarc humor u'ith fact irr pointing to the many discrepancies in busirrcss forccasts that
l,rrsinessmen are subjected to through rationalizations on the liart of economists.
Flack pointed out that an actual survey of business prognostications made since 1945 turned up the interesting fact ttrat 820/6 of them were wrong.
Flack u'as obviously in complete disagreemer.rt rr'ith those n'ho forecast a gloollly brrsiness future n'hen he stressecl that enrplovmcnt has reached ar-r a1l-time high oI 64,600,000. accortt't ti n g f or lr recorcl 37-bil l i on-dollar incre:rsc in consttmer iltcorne ovcr 195.5. 'fhe colorful speal<er u-cnt on to note that thc tot:rl of .\nrcric:t's consumcr u'orth l'orrlcl buy every single lirm listed on thc stock cxchangc-n'ith 40 billion dollars to spare
Of special interest to the lumbermen present was Flack's statement that America has undergone a 260/0

increase in population since Pearl Harbor days-14,000,000 new families to house-and that this trend was accelerating, not decreasing.
i The meeting was brought to a close on this optimistic note i.f,nd the gathering split up for bus tours of Yosemite Valley, ,::Bingo in the Indian Room and a final board of directors ;i-rneeting in the Game Room.
tii' TUESDAY EVENING, APRrL e
s;-,, The second of the industry-sponsored cocktail parties i:: .-'--------t -F-- -- 's-tarted off an evening of fun, dancing and entertainment +t 6:00 p.m.
ia,l' Following cocktails and dinner, the new officers brought l,ioutgoing President Charles Shepard to the mike for a i"standing ovation in respect to the fine job he had done as
head of the association during the past two years.
The meeting was then turned over to Master of Ceremonies Nick Alexander and his fast-moving show, and the final hours of the convention were brought to a close in this happy time.
Horborite Plqns Big Advertising
"We're planning for the biggest years in Harborite history by making it the most advertised and publicized overlaid fir plywood in America !" That was the statement voiced by Martin Deggeller, president of the Harbor Plywood Corporation, at the annual sales meeting of company executives and warehouse managers at the firm's national headquarters in Aberdeen, Washington, April 15-19.

Already termed the nation's largest selling overlaid fir plywood, Harborite will continue its efforts to increase its share of the market, Deggeller promised.
Harborite advertising will create more than 15 million reader-impressions through big double-page ads in leading trade publications reaching dealers, building constructors, architects and engineers, boat-builders, "Do-it-yourselfers," civic and s'chool officials and other fields where the product has extensive use and potential.
"B4cking this tremendous advertising campaign will be a consistent public relations and publicity program designed to keep the Harborite name, and its thousand-and-one uses, rvell in the minds of our customers," Degeller said.
WRCLA to Push Cleor I&G Poneling
The Western Red Cedar Lumber Association is expanding the scope of its services to include the clear grades of T&G Paneling. "Our member mills are receiving an increasing number of inquiries about paneling," declared Don Johnston, president.
Clear grades of T&G paneling are used in a variety of ways on both interior and exterior walls, as well as on ceilings, soffits and gables, and applied as siding vertically. It is available in widths from 4t to 10" "B & Btr," "C" and "D" grades packed to handle easily.
A printed guide on cedar paneling, describing its properties and uses, may be obtained by writing to the association, 4403 White-Henry-Stuart Building, Seattle 1, Washington. The association will continue to provide information on Western Red Cedar beveled siding, as well.
(Tell them you saza it in The California Lurnber Merchant)

He Guessed
f' A waggish character on Broadway appeared one day with face that looked as though it had encountered a battering tam going full speed ahead. Thinking he would, as most i.,$otts do, lie about how he got it, his friend inquired just to I,grve him a chance to use his imagination. Instead, he offered :a frank and truttrful explanation:

. "I got these black eyes playing my favorite game. I like to call people up in the small hours of the morning, and say
f;i$o them-'Guess who?"' l-': "!s5f" inquired his friend.
'l "\Mellr" he said, trying to smile through the bruises. "This i, one DID."
, George Meredith, the English author, lovcd to make i]e1o .tpott words. Richard Le Gallienne says that seeing an €mpty wine bottle on the table, Meredith spoke as follows iii, to the house maid:
,...,, "Mary, you behold here a body from which the soul has .r3eparted. A body without a soul! Mark it there, empty and ':r.useless, of no value to gods or men ! Once full of genial fire, il'gglden warmth' for heart and brain, alive with inspiring g,'tchor, the Hymettian fount of nobl,e talk and soaring ;ithought, the elixir vitae of wit, making of man's dull brain
i!. a thing of magic and dreams, lifting our dull" mortality into 'the highest heaven of invention ! But behold it now, a f;,hoUo*, echoing shell, a forlorn cadaver, its divine life all i:polrred out of it, no laughter in it, no wisdom, no human :ijk-indness in it, any more, forever. What shall be done with ItT-------- --- --' ---J '
ilt, Mary? A body from which the soul has departed ! What do we do with such? What is there to be done, but to hurry out of. sight of gods and men-mournful reminder of .'fcasts that are at an end, and dimming candles."
A Gollont Judge
A certain Southern judge is famous for his gallantries 'Xi'toward the fair sex and his quickness of wit on all and X.Stlndry occasions. One day he compelled a certain young '{ady to give some very unirnportant testimony in a crowded 'eourtroom, to the surprise of the attornies in the case. One of them said to the judge later:
, 'tudge, why did you think it necessary to place Miss lil,Lovely on the witness stand in this case?"
'ii (It q7tr5n'1-sf course it rvasn't," replied the gallant jurist. .,;;.r(But I saw she had on a lovely new hat, and I realized she &:was dying to show it."
. Trodition
. Tradition is not a fetish to be prayed to-but a useful record of experiences. Time should bring improvements-but hot all old things are worthless. We are served by both the .rnoderns and the ancients. The balanced man is he who clings to,the best in the old-and appropriates the desirable in the new.-Richard Steele.
Discovering o Friend
If trouble never happened, And sorrow never came, The only thing you'd know about Your neighbor is his name.
If all your days were bright and-fair, And certain was your place, You'd only know a fellow by The features of his face.
Acquaintances upon this earth Is all you'd ever own, If care had always passed you by And grief you'd never known.
Time was I used to nod at one Who livedacross the way. I knew his name and he knew mine, We passed the time of day.
But nothing did he mean to me, And nothing I to him, Until one evening sorrow came And all the world was grim.
I saw his face, I felt his hand, I knew he'd come to lend The strength I needed, O so much, Right there f found a friend.
'Tis not in sunshine friends are made, But when the skies are gray. The splendid souls that men possess Are never on display.
We cannot tell what lies behind The hasty nod or smile, Nor what of worth will come of it In just a little while.
We only know that when we face The cares that life does send, We realize the passer-by Has changed into a friend.
Honesl Answer
A new man in the ranks of the paratroopers was being questioned by some admiring youngsters. One of them said to him:
"How long you been in training?"
He said: "Two months."
The kid asked: "IIow many jumpshave you made so far?"
The trooper grinned.
l'Not any, reall5" he said. "But I've been PUSHED OUT SEVENTEEN TIMES."
ALL ALONE. O '
tIKE IT!
We're independent! And becouse we're independent there isn't ony one monufocturer who cqn rock our boqt. We're free to hondle mony difterent lines lo sell you the best one to suit your individuol needs. Noturolly, we're not forgetting obout oll of our top suppliers, our mill sources ond our mqny good friends in the industry, but we ore independent enough so we oren't forced fo push ony one brqnd. We exercise freedom of choice in buying ond selling. Whqt's more, our 38 yeors of speciolized experience with locol building conditions is yours io profit by. So, if you're costing oround for o distributor who's free to give you unbiqsed selling stop fishing, chum.
YOU cqn depend on Moson Supplies when you need STANDARD BRAND ITEMS for your customers. ll requires iust one csll-ond one stop. lel our inventory be your source of supply . lt is our desire lo render o complele seryice. Locoted in the heort of the greoler Los Angeles industriol ored<diocenl lo freewoys.

For panel'ing, for doors, for all f ine woodwork
choose
Po n d erosa Pin e
one of the dependqble woods from the Western Pine mills
Ponderosa Pine is especially well suited for paneling, woodworko windows, doors, furniture and other manufactured items.
It is straight-grained, carefully dried, takes any finish beautifully, and comes in 3 select, 5 common, 4 dimension, 4 factory grades. It can be ordered in straight or mixed cars, along with other fine-quality woods from the Western Pine mills.
Get the facts to help you sell Por.tonnose Prne. Write {or Fnnu illustrated booklet to Wrsrnnx Ptne Assocrerlon, Yeon Bldg., Portland 4, Oregon.
The Weslern Pines
Federol Aid Proiecls . . .

Waterville, Calif.-The Lewiston school district of Trinity county will be granted federal aid in the amount of $t95,567, according to word received here January'26 fuom Sen. Kuchel. The funds are to be used to construct a new l2-room school at Lewiston, site of the Trinity River dam project 14 miles northeast of here. The local high school is also eligible to receive similar federal aid amounting to $40,000-$50,000.
Freliminary plans for the construction of a sewer system in Thermalito, California, will be financed with an advance of $10,000 approved December 11 by Commissioner John C. Hazeltine of the Community Facilities Administration. The proposed system, estimated to cost $670,347, will include a collection system and a treatment plant. Preliminary plans will take about 120 days to complete. Construction is expected to start in 1957.
Bakersfield, Calif.-Application for $1,6O6,576 of federal aid in school construction has been made by the Muroc Unified School District, based on anticipated increase in enrollment from new housing expected to be completed by June 1958, which will add 1,616 new homes from which 1,162 new pupils are expected.
A loan of $1,250,00O to provide dormitory and dining accommodations as part of a larger facility on the new campus of the college of the Holy Names, at Oakland, California, was approved December 11 by Commissioner John C. Hazeltine of the Community Facilities Administration. The project is expected to cost $2,120,000, with the college putting up the difference between the cost of the entire structure and the amount of the loan. Dormitory facilities for 166 students and 64 faculty members and dining facilities for 600 will be provided. College of the Holy Names is moving its campus from downtown Oakland to a 34-acre site in the hills of the city, overlooking San Francisco Bay.
The San Leandro City Council's proposed redevelopment of the central business district includes recent authorization to apply for federal funds. The 247-acre Peralta Redevelopment Area calls for a new business district, government and cultural center, multiple unit residential developments and new boundaries. HHFAppli'cation has been made for $308,136 in federal funds to carry on the planning work, and asks that $32,000,000 be set aside as capital loan funds.
Complete plans and specifications for construction of a 6-classroom addition to the Oak Manor elementary school in Fairfax, Marin county, will be financed with a $10,654 advance approved Feb. 5 by CFA Commissioner Hazeltine. The $181,000 project is expected to start this year.
Preliminary planning for construction of four new 16room elementary schools at Citrus Heights, California, will be financed with $34,000 in advances approved Feb. 5 by CFA Commissioner John C. Hazeltine. Each of the schools in the Sylvan School District of Sacramento county will consist of 16 classrooms, kindergarten, administration unit and multi-use room; each will have floor area of 34,00O sq. ft. and cost an estimated $531,000. Approximately 4,300 new hornes are also scheduled for construction in the district in the near future to house the personnel of Mather A.F.B., McClellan A.F.B., Signal Depot and Aerojet General Corp. Construction is expected to start later this year.
Douglas Fir in sizes to 24" x 24"
Redwood in sizes to 12" x 12" - lengths to 24'
Planer capacity for surfacing up to 24" x 24"
Remanufacturing facilities lor resawing up to 34" x 34"
fu'Youillnylorqot
Great historical events are recorded for the month of May M"y 10, 1869, the first transcontinental railroad was completed, Charles Lindbergh's first nonstop solo flight across the Atlantic was May 20,1927, and the U. S. Navy completed its first flight across the Atlantic May 27, I9I9. These are but a few of the outstanding things that have spelled progress to America . so don't forget Memorial Day the 30th of this month-it was first observed on this dav in 1868.

RETAIT LUMBER BUYERS, INC.
FlR
o RAlt
8230 Beverly Blvd., Los Angeles 48
Centrql Colif. Dry Kiln Glub Meets
, The second regular meeting of the Central California Dry Kiln Club for 1957 was held at the Glenco Forest Products plant at Elk Creek, California, March 8. A morning tour of the 'plant was made by the group. Of special interest was the automatic sorting of green lumber on the Setzer Sorter. One man '. operates the automatic sorter and two men pile the entire cut on sticks for drying. The cut is approximately 100 M board feet per 8 hours
The club members were the guests of Glenco at the best cate in town, where the afternoon business and technical meeting$ were also held.
- The meeting was called to order at 1:15 p.m.by President Gene Krueger. Paul Loris, dry kiln superintendent, was introduced and in turn introduced Ffomer Davis, plant superintendent, and Lucky Kramer, manager.
Merl Kennedy, Ray Brown, and J. McAlister of the Nominating committee presented the following nominees: Elmer Johnston, Winton Lumber Co., Martell-president; Ray Hampson, R. L. Smith Lumber Co., Wildwood Div.-lst vice-pres.; Paul I-oris, Glenco Forest Products-2nd vice-pres., and Harvey H. "Smith, Calif. Forest & Range Experiment Station, Berkeleysecretarv-treasurer.
. The next regular meeting was set fo-r July 12 at the Stockton ' ,Box Company plant at Forest Hill. The November meeting will .,: be at the Ivory Pine Company plant, Dinuba, California, No;' vember 8. The September meeting place and date are still open.
The technical meeting was handled by John Owens and his
panel: Kiln Building Maintenance, Jim Jacobson; Heating,and
Humidifying Systems, Bob Keeling; Air Circulation System,
Hrn,raAN:A. S,r,uTH
Wh"hnh {n-be, 'lhrchant
1908 Cqnqdo Boulevord
Glendole 8, Cqlifornio
ond
John Owens, and Control System, Paul Loris. Each covered each topic thoroughly and there was considerable discussion and questions, and one of the main points brought out by each panelist' were periodical checks of traps, baffles, fans and shafts, as a loose fan could cause considerable damage.
The meeting was adjourned by Ptesident Krueger at 4:30 p.m., reported Bob Nckols, acting secretary, Central California Drv Kiln Club.
,Lorqf Derr'to Mcncae Union
Western Pine Supply Co., was appointed manager of the Union Lumber Company Yard, Marysville, April 1. Derr (left) is well equipped for his new position because of several years of training with his uncle, Homer M. Derr, of the J. M. Derr Lumber Commany, Elk Grove.
In addition to his retail lumber interests, Larry has been active in the International Concatenated Order of Hoo-Hoo for a number of yea{s and is curiently serving as president of Sacramento Hoo-Hoo Club 1@.

Fortv acres in the Charter Oak district and Glendora, Calif., will be developed family homesite$.
between Covina into 159 single-
'lftcdfod Gorporulion ilixed t Pooled C,ors
or GREEN DOt GIAS FlR, KD V. G. UPPERS WHITE FIR, PINE; INCENSE CEDAR
PERSONAf, SERVTCE ON HARD-TO-GET lrE rl5
Thirty -Five Yeors Experience 'Markeling ,Wesfern

TIIERE I$ ll(l SUBSTITUTEF|}R EXPERIETGE
Over 50 Years of Service to the Woodworking Industry -Furnishing Machinery for Every Purpose
llews erfufs , ,,
A new $30-$40 million pulpmill in the Holbrook, Arizona, area seemed assured last month when Southwest Lumber Mills, Inc, was awarded USFS contract to prrchase 6f million cords of pulpwood from the Coconino, Sitgreaves, Kaibab, Tonto, Apache and Cibola national forests during the next 30 years at $1.10 per cord. Southwest must have a mill working by March l, 1962, and produce 200 tons a day under the deal.
Santa Barbara, Calif.-Charles A. Ott, hardware store executive here, was elected 1957-58 president of the Rotary club.
Latest techniques in machine-applying three vermiculite products are shown in "New Horizons in Plastering," a 16 mm. sound film in full color just released by the Vermiculite fnstitute. Running time, 20 min. No charge. Spe4ker can usually be furnished on request. Apply Vermiculite Institute, 208 South LaSalle St., Chicago 4, Ill.
An FTC examiner on March 5 ordered Crown Zellerbach tq sell St. Helens Pulp & Paper Co., a west coast competitor it bought in 1953, in ruling the acquisition violates antimerger law.
Seruing Neut Mexico, Arizona, S oat bern N eaad,a and. Soutbern Calilornia
Representing
BERIHEISEN ENGINEERINO WORKS
BUSS IAACHINE WORKS
CHIPCRAFT COMPANY, INC, CKI'I/IACHINERYCO.
G. 'I't. DIEHI, IIACHINE WORKS GRINDING & PO]ISHING 'IIACH. CO.
HANDY MANUFACIURTNG COftTPANY
INDUSIRON CORPO'RATION
INVINGION IIACHINE WORKS
MEREEN.JOHNSON TiACHINE CO'IIPANY
NEW'IAAN MACHINE COMPANY
B. l'1. ROOI COIIPANY
OIIVER TITACHINERY COMPANY
R. B. RODGERS MFG. COilIPANY
SOI,ETA ilACHINE COMPANY
JATE' t. IAYION MFG. CO'IiPANY
TRI.SIATE IIIACHINERY CO.
Glenn D. Ragon, buyer, said Retail Lumber Buyers, Inc., Beverly Hills, Calif., will ship lumber from Humboldt county to the southern California area and hopes eventually to ship as much as 10 million feet a month by tru'ck, rail and ship.
Recently enrolled into Active membership in the Southern California Retail Lumber Assn. was the Rialto (Calif.) Lumber Company, 335 W. Rialto Ave. Co-owners of the retail yard are Bert H. Holdren and A. A. Beals.
California State Forester F. H. Raymond promoted Gene Bertsch deputy state forester in charge of the state-wide fire prevention program out of Sacramento. Floyd Iverson has been named regional forester at Ogden, Utah, for the Intermountain Region, succeeding Chester J. Olsen, retired April 1.
Byron Miller was chairman for the hosting Arcata Redwood Co. at the 35th meeting of the Redwood Sawmill Committee in Arcata last month.
D. Reedy Miller, Sr., U.S. Forest Service, was presented a Silver Beaver at the 36th annual dinner of the Piedmont (Calif.) Council, Boy Scouts of America, for his many years of service in training young men in the Forest Service.
TURNER 'IIACHINERY CO.

WAILACE-UNTON rOOl CO.
wYsoNG & illrEs COilPAt{Y
FOR GREATER PRODUCTIONFASTER
SERVICEBETTER END PRODUCTSCAtt
Jack A. Cairns, Hyster Company, has been promoted to the position of supervisor, Industrial Truck division advertising and promotion, according to Raymond L. Howerton, assistant manager, Hyster Company sales promotion department. Cairns joined Hyster in 1944 and has held position as sales representative in the Los Angeles area.
"The Douglas fir industry is proud to commemorate the late Colonel .W. B. Greeley, America's top industrial forester," said Nils B. Hult, President, Industrial Forestry Association, in announcing establishment of ScholarshipsLectureships at the College of Forestry, University of Washington and School of Forestry, Oregon State College. Hult said that the awards are to be called "Colonel W. B. Greeley Scholarship or Lectureship in Industrial Forestry," that they are for $1,000 each at each school and extend for 5 years beginning in 1956.
Ccrlcrverqs Enioys Good Yeqr but Hopes (don't we oll?l for Tqx Relief
Calaveras Cernent Con.rpany set nerv records in sales, shipments and production and enjoyed the highest earnings in its history during 1956, Presiclent Wrn. Wallace Mein, Jr. told shareholders in his annu;rl rcport. T.he company's 1956 consolidated net earnings n'ere $1,436,604, compared to $1,356,563 in 1955.
Expansion of the cornpany's San Andreas plant achieved a production capacity increase of 35/o with an increase of only B/c rn plant personnel, he added. 'fhe expansion program, involving the addition of a fifth kiln and relatecl equipment, was conrpleted last summer within its $4,000,000 buclget estirrate anrl alread of schedule.
"It appears that 1957 will be another excellent year for Calaveras Cernent Company," Mein declared, and expressed a hope for ncw federal tax legislation which would enable ireavy industry companies such as Calaveras to set aside greater reserves tr.r fit.rance present-day inflated costs of plant and equipment.

Redwood Empire Club Meets in Sqn Rofqel
Mack Giles, president of ILedrvocid E,mpire Hoo-Hoo Club 65, announces that the clult r,vill meet on NIay 10, at Hamies Chuck Wagon in San Rafael. The meeting u'ill be an evening affair and Chairmen Burt Wheeler, Jim Hopkins and Dave N{ensing have guaranteed an interesting after-dinner program.
for
your Iumber Requiremenls
ENGEU,IANN SPR,UCE O HEMTOCK RED CEDAR O DOUGLAS FIR,
NRTDA to Push Unitized Shipments
(Continued from Page 14) of shipping will lead to new developments which may further improve or simplify present methods.
The committee also commended the action of the mechanical division of the Association of American Railroatls
for recommending that all railroads investigate and seriously consider the advantages of the all purpose "plug-door" type of boxcar. J. C. O'Malley, chairman of NRLDA's committee, stated that "the plug-door car is suitable for shipping units of lumber and, since it is a dual purpose car, it certainly should enable the railroads to fill the growing demand for wide-door boxcars without neglecting the needs of the single-door car users."
After reviewing the outstanding materials handling shor'r' at the 1955 Exposition, the committee initiated plans for a program at the Philadelphia Exposition that will present new features of timely interest and benefit to all dealers, regardless of size.

Committee members present at the meeting, in addition to Chairman O'Malley, were Stuart S. Caves, Jr., Iloneoye Falls, N. Y.; John E. Moeling, Chicago; Wayne F. Mullin, Los Angeles, and V. Joseph'Wardein, Alton, I1l. Also present were Paul R. Ely, NRLDA's president; H. R. Northup, executive vice-president, and Robert B. Brown, materials handling director.
The committee will meet again at the time of NRLDA's spring meeting in Washington this month.
Don't Forgef the ReveilleMoy 17 sr Cqstlewood
May 17 is the date for the big annuai Oakland Reveille, to be held this year at the Castlewood Country Club ( formerly the old Hearst Ranch) in Pleasanton. The complete clutr--golf course, swimming pool, three bars, dining room and overnight accommodations (40 rooms) is ready for the lumbermen's party. Tickets (each printed with a map giving directions to the site) may be obtained from "Sky" Lewis at Gamerston & Green Lumber Co., Oakland. Room reservations can be placed with Ralph Hill.
Other committee chairmen, besides those mentioned, include Joe Pepetone, general chairman; Frank Timmers, entertainment; Jim Hendrick, publicity, and Hollis Jones, finance.
Tobe Tyree Nqmed SoCol Monoger of Hqllinon Lumber Compony
John Hallin:ur, presiclent of the Hallinan Lumber Co., Irortland, Oregolt, announces the appointment of W. G. "Tobe" Tyree, veteran Soutl'rern California lumbcr salesman, as manager of the u,holesale lurnber concern's southland of fices. Tvree is u.ell knolr,n in Los Angeles lurnber circles, having spent the past tlvo clecacles iu the industry in this area. lle is a member of various organizations in the San G:rbrirl Valley and prorninent in Hoo-Hoo Cl:ub 2 af fairs.

Of fices for Hallinan Lumber lvill be rlaintainecl in San Gabriel and sales will be made exclusively to retail lun-rbcr clealers, it u'as said. "We will specialize primarily in carso shipments of Douglas fir," Tyree said, "ancl my effort ll.ill be dirccterl
to on-schcclule delit ery at the harbor."
Tobe Tyree c:ln now be reached by 3-5981, or bv n.rail at P. O. Box 225, San
phoning CUmbcrlancl Gabriel, California.
NHIA Plqns Short Courses in West
The National I lardu,ood I-umber Assn. is making plans for Short Courses to be held in both Los Angeies and San Francisco sometirne ir-r M:iy or June. L. C. Nicely, former assistant chief irrspector :Lnd director of the John \\r. I,IcClure School, rvill conrlrrct lroth courses.
Construction has startecl on 50 nen. homes in the Kellogg Park tract in Santa Barbara n ith issuarrce of Dermits for $630,700; total ri'ill be 118 homes in eill.
CNnFTENSON LUMBER CO.
Wholesole - Jobbing TIMBERS A SPE CIALTY!
Pock River Tree Fqrm Products
Building Two More Tenex Plnnts
In Line Wirh Consumer Demond
Pack River Tree announces plans for Farm Products, Spokane, Washington, construction of two more plants for the
TENEX, lhc new texlured Wqferwood, wqr used os o luxurious, decorotive qccent for this gorden entry woll; 4'x8'sheets of Tenex w6?o cut into l'lrese smcller rcct6ngular pcnels. Gnished wirh rubbcd gold poinr, ond opplied wirh odheive to rhis gildad woll, allowang 'h"spocing
manufacture of Tenex, its waferwood textured panel. J. M. Brown, Jr. and L. V. Brown, principals, said these plants would increase production from a current 60 tons daily to 300 or more tons daily.

The Browns said the new plants are prompted by widespread acceptance of Tenex in national markets and a sales potential supported by sales contracts for periods of five years. W. F. Stewart, general sales manager for Pack River, added that current demand bears out predictions of a high degree of consumer acceptance indicated by a national market survey in 1955, and actual marketing experience during the past year at wholesale, retail and consumer levels.
First of the new plants, at Sandpoint, Idaho, site of the present Tenex plant, goes into construction September 1, and construction is scheduled to begin on the first. of two production
LET US REDUCE YOUR COSTS by cqrrying your invenfory
lines at Coeur d' Alene, tdaho, Decernber 1 this year, and on the seconcl, April 1, 1958.

The substantially increased production capacity of the new plants over the existing one is the result of recent developments in rnanufacturing techniclues and processes at the Sandpoint pilot plant.
Ralr. materials for tl-re tn'o neu' plants will come frorn five sawmills in Idaho, \\rashington and llritish Columbia, all affiliates oi Pack River Tree !-arn-r Irroducts for sales and future market planning prlrposes.
The Tenex process involves the conversion of de-barked slabs, edgings and trims intci eitl.rer a clecorativc lvafern'oocl panel in thicknesses of one-quarter inch or more, or into a thinner packaging board for industrial use. Thc salvrnill wastes
leletype: LB 8ll3
:rrc slice<l in uni forn-rly-sized u'afers, thcn rnixccl rvith cherrical resins antl other aciclitives for bonding uncler heat and pressure. The finishe<l product is a board with practically the san-re physical charactcristics as natural r,vood, but with a three-dirlensional surface apl)ear:rnce lr,hich gives it unusual finish possibilities.
In the fieltl of n,ood-waste utilization, the Tenex process rventuail)r has zL potential for nraking possible the harvesting in the forest, anrl trausltrirt:rtion to plants, of trees that cannot econonrically be cut for lumber, along u,ith large tree branches.
MqcBecrfh Joins NHLA
The l.{acBeatl.r Hardwoocl Co., Oakland, Calif., has applied for membership ir-r the N;rtional Harcln'ood Lumlrer Assn., according to its latest report.
Excrusive sqres
o pLANK, TTMBERS Represenlctives in RAILROAD TIES, Souihern Colifornio tNDusrRtArcurlNcs W H O t ES A L E
for: Fcirhurst Lumber
. DOUGIAS FlR, Co. of Colifornic REDWOOD, PINE, 824 lvilshire Boulevard, Los Angeles 17, Calif. WHITE f lR, SPRUCE Harry Whittemore, Gen. Mgr. MA. 6-9L34 - Teletype 763
IHPA Celebrotes Firsf Birrhdoy
At the regular monthly luncheon meeting of the San I.'rancisco members of the Imported Hardwood Plywood Association held in the Merchants Exchange Club, April 5. the members of the association rn'ere pleasantly surprised by the introduction of a birthday cake with one candle. Jan

van Wyngaarden, executive vice-president, announced that the IHPA was exactly one year old, having been incorporated under the laws of the State of California on April 5 a yeaf ago.
Present at the luncheon were Charles Schmitt, Atkins, Kroll & Co.; M. S. Cowen, M. S. Cowen Co.; Eric Wagner. Del Valle, Kahman & Co.; H. Rainer, The East Asiatic Company; Jan van Wyngaarden, Joe Greenland, Pacific Coast Division, W. R. Grace Co.; Walter I. Khootin, Isbrandtsen Co. of Calif.; L. V. Pease, L. V. Pease, Ltd.; Howard Schlosser, C. T. Takahashi Co.; Jack Ziel, Robert S. Reid, Ziel & Co., and Col. Ingraham.
As the cake was being cut by Mr. van Wyngaarden, he reviewed the progress made since incorporation in 1956: At the association's general membership meeting in Fresno, January 18, a decision was made to establish a permanent office and engage a permanent managing secretary. This was done with the establishment in the World Trade Center, Ferry Building, with Col. Gordon D. Ingraham as managing secretary. He pointed out that the main effort of the association has been in combatting the propaganda campaign to throttle import competition, rvith a series
' ilHt?i:ffi^?l3ilrr"
of meetings held between members of the importer group with their Washington attorneys. Mr. van Wyngaarden continued that present legislation protects the interests of the domestic manufacturer and is completely in accordance n-ith the economic trade policy of the U.S.

Bob Leishmon R.etires from A. L. Hoover Co.
Following a lifetime devoted to the lumber industry, Bob Leishman, a partner in the firm of A. L. Hoover Co., Sarr Marino, wholesale lumber concern, has retired from active duty. Bob, as his friends and customers know him, had been identified with Gus Hoover over two decades. He joined the firm early in 1936. Following a trip around the Pacific on the President Cleveland a couple of years ago, Bob semiretired to his beautiful ranch home in Claremont, California. This spring he decided to make it permanent after a trial run of loafing seemed to agree with him.
During his long service in the lumber industry, Bob Leishman has seen activity at all levels. He has a great number of friends in Southern California who wish him well, along with the various mill personnel, retail lumber dealers zrnd wholesale firms throughout the Pacific coast area.
lewis to Hyster Soles Troining Posf
Peter Lewis, Hyster Company, has recently been appointed Supervisor, Industrial Truck Sales Training, according to Raymond L. Howerton, assistant manager, Sales Promotion department. In his new position, Lewis will be responsible for the development of training programs and material for Hyster's several hundred dealer salesmen in the United States and overseas.
II^ANUFACTURER qnd JOBBER: HARDWOOD FLUSH DOORSFIR PLYWOOD - HOILYWOOD, JR.
TOUVER DOORS qnd COMBINATION SCREEN DOORSREDWOOD PTYWOOD
Dislribulor NORDCO Precision-Mode Products
Speclofizing in Shlpments vio Roif From Coost fo Coosl
cARtow COMPANY

738 Eqst 59th Sireet ADoms 4-0159
Johns-Mqnville to Sponsor 1957 R.erqil Merchondising Clinic
Yon Con Depend on
Los Angeles l, Colifornio
Established 1896
The Johns-Manville Sales Corp., Building Products division, 816 W. 5th St., Los Angeles (Mlchigan 6011), will sponsor its third dealer-training school in the area this month. The retail Merchandising Clinic starts Tuesday,
6807 McKin,ley Ave, Pleerscrnt 2-l|rg;
May 7, at the Huntington-Sheraton hotel, Pasadena, and continues there through Friday, May 10.
The company says many area dealers have requested Johns-Manville again to provide the kind of specialized training needed by their personnel, fundamentals of salesmanship, estimating and detailed product information. In order to defray some of the expense involved in this kind of a program, J-M has set a nominal reservation fee to help cover the cost of lunches for the group and for cocktails and a banquet at the end of school, reports H. \M. Mattice, district manager.
Highlights of the 1957 classes will include: May 7Building Your Own Sales Story; Things People Want; Colorbestos Siding product discussion; Creative Selling; Estimating Home Improvement; Estimating New Construction (evening session) ;
May &-Asphalt roofing product discussion; Estimating Home Improvement (continued) ; The Approach; Asbestos roofing product discussion; The Demonstration; Estimating;
May 9-Insulating board products; Estimating Interior Remodeling; Overcoming Objections; Flexboard product discussion (including new movie) ; Time-Payment Selling; May l0-Spintex Insulation product discussion; Closing of Sale; Terraflex product discussion; Sales Promotion ; etc.
Peterson Hesds USP Merchondising
The promotion of Malcolm K. Peterson to the newly established post of director of merchandising of United States Plywood Corporation is announced by Monroe W. Pollack, vice-president in charge of sales. He will be responsible for the merchandising plans and programs for all products distributed through the 104 branches of the organization. During ten years with U.S. Plywood, Peterson started in the Seattle mill, became a salesman in the Chicago branch, and in 1951 was made manager of the Boston branch.
finhilinw,uft, llnr. o Lumber Sqles Division
Mill Represenfotives
WEST COAST ]UMBER PRODUCTS

tOS ANGETES
Pete Speek
Joe Petrqsh Doug }lople
RYon l-7123
745
AR,CATA
Art Milhoupt Doryl Bond
Von Dyke 2-O387
r22t 8rh sr. Arcoio, Colifornio
| 9th Annuol RRIG This Monrh
Safety and the need for safe working practices will be one of the program features of the 19th annual Redwood Region Logging Conference at Eureka, May 24 and 25, according to T. A. Carlson of The Pacific Lumber Co., Scotia, conference president. Redwood Acres 9th District Fair Grounds will be the site of the conference, with the banquet scheduled at the Eureka Municipal Auditorium the evening of. May 24.
Orman Oak, Union Lumber Company safety director, Fort Bragg, will be in charge of the safety program, which will include speakers and firms on causes and effects of wood accidents. Henry K. Trobitz of Simpson Redwood Company, Korbel, will head a panel of loggers and foresters discussing probable equipment needs for future logging.
Theme of the conference this year is "The Redwood Region
UKIAH
Bob Eldredge
HOmesleod 2-7551
413 3o. Stqte Street Ukiqh, Colifornio
sAN FRANCISCO
Knute Weidman Poi Kennedy
DAvenporr 2-2154
535 Romono Slreet Polo Alto, Gollfornia
Logger and His Future." An extensive logging equipment show will be another regular feature of the program.
Gets 2-rt{ay Sow Northwesf Decrl
Jerry DeCou of the Hagle-DeCou Lumber Co., Atascadero, and Garth Sawyer, also of Atascadero, will soon open offices in Washington and Oregon as authorized dealers for the Bennett 2-Way Panel Saw in the Pacific Northwest.
Wayne C. Ervine, the California dealer, and Jerry DeCou traveled to Texas last month to represent the Bennett Mfg. Co. at its booth at the Lumbermen's Association of Texas annual convention in Dallas, April 13-16. They exhibited the Z-Way Panel Saw on 'cutting panels, doors and sheet plastics.
Gortez Rood Arccrdlq, Goliforniq, Hysler's New All-Purpose lift Truck Works in Boxcors, Yords or Buildings
An all new, pneumatic tire, lift truck that has the compactness to work inside a single-door boxcar, yet has the traction and capacity to handle 70m-lb. loads over rough yard terrain, has been developed by Hyster Company for both the one truck and multi-truck user. With an unusual combination of long r,r'heelbase for stability and exceptionally compact dimensions for close-quarter work, the Hyster 70 also features maximum power for a trend toward the packaging of larger, more economically handled unit loads.
The Hyster 70 has been designed to meet the needs of the retail lumber industry which requires a heavyduty maneuverable unit which can operate within confined yard and storage areas.
Typifying its manueverability qualities is a turning radius : of 100" and a length of. I06/s". Both measurements are the shortest in the 7000-lb. pneumatic range. In addition to performance in confined lumber handling operations, the iHyster 70 is also advantageous for stevedoring operations, concrete products handling and other industries requiring , lift-truck power and compactness.
Paoitio lumber lfsalers $upply Inc.
Telephone DAvenporf 6-6273

llanufqcturers
The truck is equipped with pneumatic tires to provide the flexibility required for both inside and outside operation. These insure adequate flotation over rough terrain or unpaved yard surfaces at the same time, allow the operator to work in inside storage locations when transferring or stacking a load. All-weather dependability is provided by a heavy-duty Hercules gasoline engine. Large bore and stroke enables this 70-H.P. engine to develop a rated torque ol182 pounds-feet atlZffi R.P.M.
Hydraulic booster-type power steering is standard equiprnent and assures effortless, fast maneuvering and instantaneous response. The Hyster 70 also features center-point steering with rugged steering axle which pivots about the longitudinal axis of the truck to maintain tire contact over rough ground conditions, and long-lived, self-energizing aircraft type brakes that have 166.4 square inches of braking surface, the largest in the field.a
Rugged one-piece frame and body provide maximum stability. Heavy duty upright assembly provides unexcelled strength and rigidity for handling capacity loads. Floating drive axles offer a frnal 4:1 reduction at the drive wheels u'hich reduces strain on transmission components.
The new Hyster 70 can be equipped with any number of special attachments in addition to forks having lengths specifically designed for the loads encountered in retail lumber operations. Among these is the End Loader that enables the operator to end-stack long lengths of lumber, thus eliminating the need for side aisles and alleviating the normally crowded conditions caused by increased inventory the Side Shift, which enables the operator to move his carriage sideways to stack unit loads evenly . the Swing Shift attachment, which permits angle stacking, again to make utilization of existing space and a number of hydraulic or mechanical attachments including a crane boom that is espegially well-suited for unloading gondola-type railroad cars.
Other features include conveniently operated controls
a new direct reading dial for recording engine hours, high-capacity cooling s),stem incorporating a pusher type fan, a heavy-duty lZ-inch diameter clutch. Various upright heights, "free lift" mast, LP-Gas fuel system, diesel engine and dual drive wheels are available as optional equipment. Styled by Henry Dryfuss, this truck provides exceptional comfort for the operator has controls scientifically positioned for ease of operation.
Specifications and additional information may be obtained now at Hyster industrial truck dealers or by writing Hyster Company, n02N. E. Clackamas Street, Portland B, Oregon.

FPRS Nqtionql Meeting tvne 24
The 1lth annual national meeting of the Forest Products Research Society will be held at Buffalo, N. Y. June 24-28. All technical sessions and the FPRS Suppliers Table Top Exhibits and Show will be held at the Hotel Statler.
llAllT& RUS$Ett, lno.
RAII & WATER DO'$ESilC & EXPORI RAIL TRANSITS
Douglos Fir
White Fir
Inlqnd Fir ond Lorch
Western Hemlock
Ponderoso Pine
Sugor Pine
Engelmonn Spruce
Western White Spruce
Silko Spruce
Port Orford Cedor
Western Red Cedor
lncense Cedor
Redwood a
DOUGTAS FIR PI.YWOOD
lnlerior qnd Exterior
Hordboord Overloy
One ond Two Sides
Hordwood Foces on Fir Core
Boot Hull Plywood
long Scorfed Plywood
Exotic Hordwood Plywoods
Ribbon ond Rotory Cut
a
Philippine Plywoods
Dimension
Plonk ond Timbers
Studs
Shiplop ond Boqrds
Shop ond Foctory lumber
lnduslriol ltems
Mining Timbers
Poneling ond Uppers
Gutters
a
Mouldings ond Millwork
Window ond Door Fromes
Cui Stock
a
Ioth
Shingles qnd Shokes
Bevel ond Bungolow Siding
a
Overheod Goroge Doors
Douglos Fir House Doors
Flush Doors a
DANT & R,USSEIL INC. BRANCH OFFICE
LOS ANGELES, CATIFORNIA
2625 Ayers AYenue, ANgelus 9-0174
LOS-CAL IUilBER CO.
WHOIESAIE DISTR|BUTORS
SUGAR
& PONDEROSA PINE
LOS
Hoo-Hoo-Efte €lub No. I lnitiqtes I O; Plqns to Orgcnize Ukiqh Areq Glub
Los Angeles lloo-Hoo-Ette Club No. 1 initiated 10 Kittens into membership at a Concatenation in Rodger Young auditorium, April 8. Chairman Sallye Bissell, Weyerhaeuser Sales Co., was in charge of the ceremony and even the Kit-
58, CALIF.
tens enjoyed a hilarious time of it. The new Hoo-HooEttes are:
Margaret Mattola, The Bus McNeil Co.; Beverly Duane Ifall, Carroll Box & Pallet Co.; Regina M. Polin, Goldenberg Plywood & Lumber; Ethyl Clark, Carl W. Baugh Co.; Elna Pavey, John Eells, Inc., Betty Goodfellow, Simmons Hardwood Lumber 'Co.; Margaret Somerville, Mary Spence, Karpen Plywood Co.; Mina Scher, Jameson Lumber Co., and Patricia Douglas, U.S. Plywood Corp. The members agreed the girls were a fine crop of Kittens and gave each a hearty welcome.
The 1957-58 officers were nominated for the coming election and one of the founding members, Anne Murray, announced that she would be going to Ukiah, Calif., soon to help organize another Hoo-Hoo-Ette club in that area. Miss Murray, of the Roy Forest Products Corp., is to be commended again for her unceasing efforts in behalf of the lumberwomen groups.
President Marguerite Dixon cited four members at the meeting for the many times they have devoted their best efforts for the club. These were Jane Adams, The California Lumber Merchant; Faye Bolmer, Pacific Crate Co. ; Felicia Reid, Weyerhaeuser Sales Co., and Marjorey Taylor, E. J. Stanton & Son.

Door prizes donated by Roy Forest Products Co. and Tropical & Western Lumber Co. were won by Ethyl Clark and Lena Galyean. The new bride, Eullale Matich, was presented a handsome gift by the club.
The Hoo-Hoo-Ettes will meet next on May 13, again at Rodger Young, with a beauty counselor from a local salon as the featured attraction and, it was rumored, a free permanent may be awarded some lucky lumberlady.
Permits totaling nearly $200,000 have been issued for 20 single-family homes on Loara street between Broadway and Ball road in Anaheim.
WE AR.E OFFER,ING TH E FINEST QUATITY & SER.VICE
By CARGO from Our Mills ot Coos Boy ond Worehouse qnd Yqrd qr Berth 135, WilmingtonCOOS HEAD IUTIBER & PLYWOOD CO.
Son Bernordino Receives Federol Approvol for Slum Cleorqnce
San Bernardino, California, received Housing Administrator Albert M. Cole's approval April 11 of its workable program for the elimination of slums and blight. This California city of 83,145 has adopted and is enforcing a comprehensive system of nationally recognized codes and ordinances which establish minimum standards of health, sanitation and safety in the construction and use of dwellings and other structures.
The city recognized the need for planning almost 30 years ago when, in l92f,, it established its first Planning Commission. It completed its comprehensive master plan in 1952. In preparing this master plan the city found that five areas in the city are in need of redevelopment.
San Bernardino is at present conducting a program of "Operation Clean-Up." Purpose of the program is to clear out structures that are economically unsound and to require owners to repair and to bring up to code standards buildings which can be reasonably salvaged.
The city has an urban renewal project (Meadowbrook) in the preliminary planning stage. The Housing Authority of San Bernardino county is operating two low-rent housing projects with a total of 556 units.
NRTDA lssues tAccounting' Chopter
A new Dealer Operating Guide chapter entitled "Accounfing," to explain the advantages and benefits of a good accounting system, has been issued by the National Retail
Lumber Dealers Assn. Since one of the most important ad- .n vantages is that a good accounting system enables a dealer to compare his operations with accepted industry standards, the Chapter presents a Basic Chart of Accounts, plus two supplementary lists of accounts to be used if desired. The ,. ff Chapter also contains an Explanation of Accounts as contained in the three lists.
'Doc' Re-estqblishes D. O. Gook Lumber Firm in Hqwlhornei Sets Mill Supply
Following an extended vacation during th,e first quarter , of 1957, Doc Cook. well known Southern California whole- 'l sale lumberman, has re-established his business at 3213 El Segundo Boulevard in Hawthorne. The new venture will be managed by Doc and his wife Berneice, who is secretary- .Il treasurer of the firm.
The firm will sell wholesale only from responsible mills in Oregon, Washington and California. Specialty items witl'.. be Engelmann spruce, hemlock, red cedar and Douglas fir. via cargo and rail direct shipments.
ft was at the close of World War II that Doc Cook decided to enter the lumber business. In order to learn the..rii lumber from the ground up, he spent more than three years - ,{ in Oregon and Nothern California. He went to Los Angeles, , early in 1948 and entered the wholesale field and has been there since that time. He is well known in community affairs i in the beach cities area and is a member of Los Angeles Hoo-Hoo Club 2. ' '
"We shall endeavor to handle only the best stock obtain- '"t able and represent only the better mills," Doc declares.

$tsnlurb lLumber @ompnn? llnt.
T\TENTY.FIVE YEARS
The sudden cleath of C. S. (Cliff) Estes came as a great shock to his many friencls in the iumber fraternity in Los Angeies and the state. He had been secretary-manager of the Los Angeles Wholesale Lumber Assn. since its organization in Xlarch 1928. Funeral services u'ere held April 2.
Ray Holn-res, formerly u'ith E. J. Stanton & Son, joined the sales force of U.S. Plyr.vood Co. of I-os Angeles
Manuel S. I-opes, Jr. -,vas elected secretary-manager of the L. A. \\rholesale Lumber Assn. at its regular rveekly meeting in the Jonathan C1ub, April 6. succeeding the late C. S. E,stes. He till continue to represent the Bloedel l)<tnovan Lumber NIills in the box shook departmer-rt . J Donnell Mahaffev died April 9 in Los Angeles. l{e rr as connected for more than 25 years u'ith the Hollyrvood Lumber Co.
A. \\r. Acller took over the lumber yarcl ar-rd planing mill
-qnd 50 Yeors Ago:
In its 50 Years Ago column, The Los Angeles Times recently printed this item from April 15, 1907: "City Forester Harper openecl a tree-planting carupaign on city streets and threatened to arrest Los Angeles officials rvho violated ordinances protecting trees. Harper recommended deciduous trees for narrorv streets so that during rainy seasons sunshine might reach the roadbeds and prevent them from becoming mudholes."

business at Sonoma, Calif., u,hich he and R. K. Weaver had lreen operating since I92O as the Mission Lumber Co. . Col. Lebbus Schofield,93, who came to Los Angeles in 1887 and became associated n'ith the Los Angeles Lumber Co. and later the San Pedro Lumber Co. yar<ls at Compton and Whittier, died April 2. He retired at the age of 8.1 after 25 years' management of the Whittier yard . . . j. A. Rankin, manager of the Hammond & I-ittle River Reclrvood Co., Samoa, Calif., visited the San Francisco home oflrce.
Philip Nforse, 87, who rvent to San Diego from San Francisco in 1869 ancl joined the G. W. B. McDonald Lumber Co., died on March 30. FIe had organized the San Diego Lumber Co. and continued u'ith it rrntil a fgsr y€ors before his deatl-r A. J. "Gus" Russell of the Santa Fe Lumlter Co. returned to San Francisco from a 10-day visit u'ith his mother in Portland . . A. B. Hammoncl of the Hammond I-umber Company, San Francisco, spent a ferv days at the Los Angeles plant Homer Maris and Xlerrill E,. Robinson headed the nervl1' formed Fir Plyu'ood Assn. of Northern California as president and secretary.
Ray B. Cox, past president, l'zrs chairman of the April
BONIIINGTOIT LUM BDB OO.
?0lnokodle Daa*tlatuc TO CATIFORNIA
RETAIT
YARDS
lvloin Ofrice:
Phone YUkon 6-5721
505-6-7 Morris Plon Bldg. 717 Morkel Sl., Son Frqncisco 3
11 meeting of the East Bay Hoo-Hoo Club 39 at the Athens Athletic Club in Oakland. President Larue Woodson presided and Earle Johnson of Livermore extended an invitation to attend the Livermore Rodeo, May 14-15. Past President Jim Farley of the San Francisco club spoke briefly.
Frank Burnaby, president of the Sun Lumber Co., was master of ceremonies at the dedication of the new Beverly Hills City Hall in his capacity as president of the B. H. Chamber of Commerce Fred Roth, manager of the J. H. McCallum retail lumber operations, San Francisco, attended the Knights Templar convention in Long Beach and called on friends in the L.A. lumber trade . J. Walter Kelly, district salesmanager of the Chas. R. McCormick LumbelCo., San Francisco, appointed Jimmy Atkinson his assistant.
'Schools for Home Buyerst lo Be
Held by NAHB Locols Over U. S.
The 1,000,000-plus families who will purchase homes during the next 12 months should be the best-informed home buyers in our history. A "School for Home Buyers," developed at the National Housing Center, is designed to be conducted by local affiliated associations of the National Association of Home Builders.
Every housing organization, private or governmental, is constantly besieged by people who want to know how you go about getting a mortgage, what to look for in constru,ction, what constitutes a well-designed home, and how much house an average family can afford, questions the schools will attempt to answer.
ln Soufhern Colifornio: MALE & PARKINS
Phone EDgewood 2-7536
P.O'. Box 373, Covino, Colif.
Douglos Fir
Sugor Pine
Redwood Plywood

Shingles qnd lqth
Hi-:#Jits
COMPLETE STOCKS OF DNY VERTICAT & FIAT GR,AIN
C & BTR. DOUGIAS FIR CLR. HRT. REDWOOD l " fhru 6" thick l " thru 8" thick up to 18" wide up lo 24" wide up to 32' long up to 24' long
Lumber Trucking - Custom Inilling
Howord Wickershom on Leove
Howard Wickersham, manager of the Pasadena office of Getz Bros. & Co., has been placed on sick leave, N. Most, vice-president of the company, San Francisco, announced April 15. The announcement said Mr. Wickersham's healtb was such that it was not possible for him to have con-
tinued in his duties to Japan that Getz Davis L. Borum Pasadena office.
as manager nor to undertake the triJr Bros. had contemplated for him. has been appointed as manager of tht
U/. T. Weiser Retires; Sells Montebello Yord to Skewes
Af.ter 47 years in the lumber business, W. T. \Meiser, 75, 2404 Repetto, Los Angeles, announced last month that he was "retiring" to fish, travel and rest, and then will probably get back into business. He has sold the W. T. Lumber Co., 1919 Whittier Blvd., Montebello, to Willis Skewes, who assumed management aided by Howard Mefferd, longtime employee of the yard.

Dealer Weiser came to California from Montana 12 years ago and, after four months in Inglewood, moved to Montebello. He has owned and managed the retail yard bearing his initials for the past dozen years.
Willis Skewes and his family are recent arrivals from Nebraska and are making their home in an apartment at the yard .address. The new owner planned to rename the yard the Skewes Cas\way Lumber Co.
Russell Hecrds 'Keep Golifornio Green'
Harry Russell, log produ'ction manager of U.S. Plywood Corporation, Anderson, was elected president of Keep California Green at the recent directors' meeting in San Francisco. He replaces K. M. Macdonald, Sacramento Box & Lumber Company, Woodleaf, who served as president since 1953. The board moved to expand the fire prevention activities into eight additional counties of California and to ask labor unions to assist ,citizen committees with fireprevention education and promotion.
lUdlow 3-4511
The non-profit, industry-financed, fire-prevention organization now has 16 county citizen committees in the northern pine region of the state. Additional committees are planned in the Sacramento and San Joaquin valley counties.
Del llalle, Kahman & Co.
IMPORTERS
Kqiser Gypsum Promotes Seven to New Sqles Posts With Fir-Tex Exponsion
Joseph M. Angelo Sidney J. Smith Richord C. Crowle Jomes J.
Joseph M. Angelo has been pronroted to division manager, Sidney J. Smith was moved up to gypsum products manager, and Richard C. Crou.le has been named insulating products manager for the Kaiser Gypsum Company's expanded sales division, covering northern California, northern Nevada, Utah, Wyoming and Colorado, according to Colin L. Campbcll, the firm's general sales manager.
Angelo, Northern California district sales manager since 1954, 'has been with Kaiser Gypsurn for six years. Smith, a veteran in the sales and rrerchandising of gypsum building materials, joined Kaiser Gypsum in 1947 and, until recently, was assistant district sales manager of the company's Northern California sales district. Crowle also joincd Kaiser Gypsum in 1947, worktng in sales and as administrative assistant to the vice-presiclent and general rnanager for five years. IIe then joined Steincr Lumber Con.rpany of Sacramento as sales manager and rejoined Kaiser Gypsum in this new capacity early this year.
Campbell stated that thesc prornotions rvere in line rvith increased sales lesponsibilities createcl by Kaiser Gypsum Com-
Hogue Hugh G. Ferguson Wolter T. Smith Golen M. Thomos pany's recent acquisition of the Fir-Tex insrrlating board facilities at St. Helens, Oregon, and a broader gypsum market now being served by Kaiser Gypsum's expansion of gypsum-producing facilities during the past year.
Promotion of James J. Hague, Hugh G. l-erguson, Walter
Mqnufocturers of Premium Douglos

Servlce ls 0ur Stoe& ln Trade
Expert Handling cnd Drying of Your Lumber-Fqsl ServiceNEW qnd fiIODERN FAGILITIES-INCREASED CAPACITY
These ore but o few of the mony
Ofiered By
Dee
Esslel, Pres.feqlures
L. A. DRY KILN & STORAGE, lNC.

4261 Sheilo 51., los Angeles, Gqlif. ANgelus 3-6273
T. Smith and Galen M. Thomas in the Sales division of the Kaiser Gypsum Co., Inc. was also announced by General Sales Manager Campbell.
Ilague, formerly Southern California district sales manager, has been named division manager to head up the company's sales program in Southern California, southern Nevada, Ariz-
QUATITY
Impofied ond Domestlc
HAR,DWOOD PTYWOOD
Slngle Ply
DOUGTAS FIR & WHITE PINI PLYWOOD
Hardbosrd
Cefotex - Foresl Hardboard
24 HOUR DELIVERY SERVICE
Codoad Quotolion on Requesf
ona, New Mexico and Texas. Assisting Hague in this area as g"ypsum product managers will be Ferguson and Smith, both former special salesmen for Kaiser Gypsum. Thomas will become insulating board products manager.
pqraonnh
Seth Butler, retired Dant & Russell executive, and who in his "retirement" is still keeping a hand in the business by representing Winfree & Tynan with the yards along the S. F. peninsula, gave himself a few days off late in March for a southern California-Palm Springs junket.
Sportsman Ken Conway, Los Angeles manager of Holmes Eureka Redwood Co., spent an April rveekend fishing on Lake Mead in Nevada and is reported to have caught the limit both days.
Bill Ramsay, Twin-City Lumber Company partner, spent the last week of March in El Paso on Texas business. "Monty" MontgomerS export manager for Twin-City, returned to San Rafael headquarters April 15 from a 10-day mill trip through Washington and as far north as Vancouver. B.C.
Chuck Noble, Fairhurst Lumber Co. salesmanager, and Mrs. Noble vacationed at Palm Springs an early April week.
Joe Tardy, veteran L. A. lumber peddler, has returned from an extended trip to Texas points, including attendance at the Texas dealers' convention in Dallas the week of April 15.
Imperial Potentate Gerald D. Crary, a D-eadwood, South Dakota, lumber company director and the nation's highestranking Shriner, arrived in Los Angeles April 17 for a brief visit with Southland Shriners.
Bill Bonnell left Partners Ben Ward and Jim Knapp in San Francisco while he visited mills in the Humboldt region early in April.
Mayor Louis Lake of Garden Grove, owner of the Garden Grove Lumber & Cement Co., attended the recent open
AtHltAll ACIfllI TUMBER G(l., IJIC.
DIRECT ilIIlt SHIP}|EilTS * * * COIICEilIRATIO]I YARDS
Douglos Fir Ponderoso Pine Associoted Woods
Lumber & lumber Products

SAN FRANCISCO 24
1485 Boyshore Blvd. JUniper 4-6262
PORTLAND, ORE. lOO8 S.W.6th Ave. COlumbiq 25Ol
house of the Tietz Clonstruction Co. at the nerl'offices in the $10 million Orange Conntv I)laza shoppirrg center.
Clay Brown of Portland spent a recent n'eek in California visiting Ed LaFranchi at the Oaklancl oftice oi Clay Bron'n & Conrpanv, and Carl Poynor at his firm's I)ou'ney headquarters.
Mqsonite Honors Three Ccrlifornio Sqlesmen with Merit Membership
Ts'entr'-one Nlasonite Corporation salesrnen calling on Iumber clealers became charter members of the Sales Nlerit club at the company's general sales meeting in Chicago recentlv.
In California., rnembers are l.Ienry A. Kindness, \Vhittier; Charles ^\. Mou.er, Sacramento, zrnd \Vesley H. \\'ooclard, \\'alnut Creek. Each received a gold Masonite IIan lapel button and a membership certificate signed by John N'f. Coates, president, and Paul B. Shocmaker, vice-presicler-rt. Clrrlr prereqtrisites include adjusted rlollar sales 25/o or more higher than for the previous fisc:rl yelrr. A membership also u'ent to XIr. Shoen-raker, head of szrles, {or his "performAnce" during the past fiscal vear. Anroug his activities is boarcl chairnranship of ()lrerzition H<ime lruprovement.
The T-. A. Countv Ilegional Planning Commission approvecl 713 iots on 52 acres r.rorth of Fluntington drive at Xlount C)live drive in Du:irte, 73 lots on 32 acres north of Neu' York clrive east of Foothill boulevarrl in northeast Pasadena. and five other subclivisions totaling 161 singlefanrilv ancl ur.rlimited residential lots.
LOS ANGETES 23 4t86 E. Bcndini
CATIFOR,NIA BUILDING PER, T|TS FOR MARCH
.........$

THE NAME TO REMEMBER IS

Rcrte-Position wcmted $2.00 per colunn inch
All others, $3.00 per column inch
Clorirg dqtes lor copy, Sth and 20tb
-HEIB WANTED-
MAN WANTED FOR RETAIL YARD
WANT ADS
Man with hardwarg 'lumber, sash and door experience wanted for retail lumber yard in Los Adgeles area. State qualifications.
Address Bo:r C-287, California Lumber Merchant 108 West 6th St., Room 50E, I"os Angeles 14, Calif.
SALES REPRESENTATIVE WANTED
EXCELLENT OPPORTUNITY for high - type, experienced
Wholesale Lumber Salesman to join stafr of well-established Te:<as company presently e:lnnding \illholesale Division. Must have knowledge of West Coast forest products and capable of selling directmill shipments to retail and jobber trade. Splendid potential for right man. Kindly submit complete personal resume and business background with full assurance that all correspondence will be held in strict confidence.

Address Box C-2639, California Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif.
DEALERS AND SALESMEN WANTED to handlc PERMAWOOD and PENTAWOOD. Established (12 years) lines of 5p/o PENTA Wood Preservatives. Well and favorably known amoog architccts, builders and uscrs. Complete linc of, 5/6 Penta ready-to'ure solutions and also Penta Stains. Good profit margin. Write or phone:
ADMI.RALTY IIANUFACTURING COMPANY
2530-18th SEeet, San Francisco lQ California; UNderhill 1-4441
WANTED
Hardwood salesman with clientele to cover Southern California. Commission with excellcnt drawing account or above avgrage starting satary. Corrcspondcncc treatcd confidentially.
'Addrcss Bor C-6r4, California Lumbcr Merchant 108 West 6th SL, Room 5OB, Los Angeles 14, Calif.
SALES REPRESENTATIVE WANTED
Well-established Lumber Wholesale Company looking for Salesman to cover vdley territory from Sacramento to Bakersfield. Excellent opportunig for anbitious lumberman to build a fine futurc for himself. Sdary, commission, car and all expenses. Valley resident preferred.
Address Bor C-2636, Ca'lifornia Lumber Merchant
108 West 6th St., Room 508, Los Angeles 14, Calif. -
SALESMAN WANTPD
Well-established Plywooat Distributor needs a high-type salesman with cxperience in So. Calif. area Write giving background, age and sdary expected.
Addrcss Bor C-2589, California Lumber Mcrchant
IOB West 6th SL, Room 508, Los Angeles 14, Calif.
SALESUAN WANTED_
Excellent opportunity for high-gpc salesman with Greater Bay Area Wholtrale erpericncc in redwood and fir. All correspondence treated in confdence.
Address Bo:r C-2635, California Lumber Mcrchant 108 West 6th St., Room 508, Los Angeles 14 Calif.
S+LESMAN WANTED
Well-established Plywood Wholesaler needs a high-type salesman with some clientele in the San Fernando vallcy area. Write giving age, exp€rience, and silary *pected.
Address Box C'?630, California Lumber Merchant 108 W. 6th SL, Room 508, Los Angeles 14, Calif.
Norncr of Advcrtbrrs in thir Drportmrnr udng c bllnd oddrcs cannot bc divulgcd. All inquirlcr ond rrpUl rhould bc oddrercd to kry rhown in thc qdicrrbonrrir
MOULDING SALESMAN WANTED
by fast-growing Southern California mill and lunlber company. Excellent opportunity and good deal for the right man who iJ wett known to the Southland trade.
Address Box C-2638, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.
-POSITIONS WAMEDAVAILABLE
SOON
Millwork detailer & estimator. Versatilg broad experience-manu- facturg administration and full mill bid.
Address Box,C-2629, California Lumber Merchant fOB W. 6th St., Room 508, Los Angeles f4, Calif.
POSITION WANTED, preferably in Northern California, as inside or outside lumber or building material salesman, bookkeeper, assistant manager. or manager of retail lumberyard. Over 7 years aa ,manager of one yard and total of more than 1l years in lumber and building materials field. WilI be pleased to inierview at your convenience or send complete resume upon request. Free to re- locate and can start work immediately. -
Address Box C-2634, California Lumber Me,rchant 10E West 6th St., Room 506, Los Angeles 14, Calif.
HARDWOOD SUPERINTENDENT
thoroughly experieaced Inspecting Domestic and Foreign hardwoods None too large or too small . . Presently employed but seeking better opportunity . . . A-1 References.
Address Box C-2Of0, California Lumber Merchant IOB W. 6th St., Room 508, Los Angeles 14, Calif.
-YABDS cmd SITES FOn SALE/LEASE-
SOUTHIRN CA"LIFORNIA LUMBER YARDS F'OR SALE
'Wc have some good, long-establishcd yards to ofrer for sale. If you want to sell your yard, give us a ring.
TWOHY LUMBER CO. 714 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746
NEVADA RETAIL YARD FOR SALE
For sale at cost of invcntory & cquipment, approx. $35,000, a retait lumber yard and general buildins supplies. Located in one of the fastest-going areas in Ncvada. Doing approx. $200,000. Owner will carry land and buildings on ten-ycar contract or lease, P. O. Bo:r 6161, Fallon, Ncvada
FOR SALE
Complete lumber remanufacturhg plant, all-elcctric. 120 miles north of San Francisco. Eighteen acres of ground.
Address Box C-2566 California Lumber Merchant 108 West 6th St., Room 5OB, Los Angeles 14, Calif.
-EQUIPMENT FOR SALEFOR LEASE_
HYSTER FORK LIFT in exceilcnt condition. Attractive rental on term contract.
PHONE: SYcamore 2-5595
Los Angeles, California
F'OR SALE_
Two million feet A and Clear Dry Redwood. Rough or Run to any Pattern. In Lift Packages or Car Loads.
DONOVER CO.,INC.
211 S. Beverly Dr. Beverly Hills, California Phones: BRadshaw 2-4167. CRestview rt-5103
gAVEt FORK.LIFT BARGAINS SAVE!
Urcd Good, Reconditioncd or Rcbuih & Gtd. 2,OOO-|5,OOO lb. cop.
Gibron 6,000-lb. Copocity, hyd. 3trg. Pn.u. lir.t
Clqrk, l95l . . . 6,000.1b. Copocity, Pncu' tlrct
Rq3 19 Hf 6,000-lb' CoPocllv; rc@ndition.d
Clor& 6,000-lb. Cspocity; rcbuilt ond guoronlc.d
Clork . , . 3,000 ond 4,000.1b' Ccpocitv; rc@nditlon.d
Townolor tT56 6,000-lb. CoPocily; rcbeilt ond guotonl..d
Blg Dlrcounls on New Su;plur Pqrts for All taker ond todels of Forklifls
NEW CON'INENTAL ENGTNES ;OR 'ORKIIFTS AT BIG DIgGOUNTS
tit ClorklowmotorRosr. Stock limited.
17 CF'UI Port. Comp?carors, Rcbuilr ..-.---...--.-...-.--..-..sil7s
HOil.YDAtE, CAUF, I ETCALF 0-3105
HEAVY FORK-LIFT TRUCKS
RENTALS AND SALES
MacKay Mill Service
-SPECIAL SERVICESEMPLOYMENT CONTRACTORS
Experienced lumber crews available for car unloading, sorting & stiCking for air-dry. Labor ilispatched to your yard on a board-foot basis. Can unload & haul from any R.R. spur--+ne car to 30 cars per day. Printed rates upon request. 'Established 1943.
CRANE & CO. Agency
5143 Alhambra Ave. Los Angeles 32, Calif.
Phone CApitol 2-8t43, Collect
Fork Lifts and Straddle Trucks. Complcte shop and field scrvicc. Portablc Welding, Special Fabrication, Steam Cleaning and Painting. Scrvicc Availablo 7 Days a Wcek All work guarantcca.
COMMERCIAL REPAIRS AND SERVICE
1115 North Alaoeda Street, Gompton, Calif.
Phones: NErrnark lJ,269, NDvada 6-,1805
CAR UNLOADING SINCE 1947
Experienced crews for fast, efficient lumber handling. Flat rate for dimensional lumber cars-$47.68 per car. Sorting to width or lengtt at car-Sl0 additional. Call for yard sticking and sorting rateshourly or contract.
RAY'S CAR UNLOADING (Formerly Ray-How Co.)
\
822 - @th Avenue
Oaklancl Zt, Calif.
SWeetwood 8-9428
EQUIPMENT FOR SALE:
2-3 H.P. Comet cut-ofr Saws ....$295 each
1-5 H.P. Comet cut-off Saw . ....$325
l-Wood-Life Dip Tank-Zl ft. long, 4 ft. wide, 4 ft. deep and 500 gallons Wood-Life mixture; all for .........$350
BIELEC LUMBER COMPANY
13074 E. Valley Blvd.
La Puente, Calif.
Phone: EDgewood 6-2684
REDWOOD MANUFACTURERS
Pittsburg, Calif. Phone: HEmstead 2-295L (call collect weekdays E-5)
FOR SALE_USED LIFT TRUCKS
Reconditioned latc model &'ton capacity Gerlinger; like new, 90-day w:rrr:rnty. Other used cquipment. Also rentals available.
STate 5-6561
BURNABY and WILLIAMS
L5720 E,rwin St., Van Nuys STanley 3-2060
FOR SALE-USABLE STEEL
Plate, Beams and Angles suitable for Incinerators and Buildings. Attractive Prices.
W. M. YAFFE & CO.
5920 So. Alameda Street Huntington Park, Calif. Phone: LUdlow 2-7L41
FOR SALE_
l9[8 Hystcr Lumber Carrier, motor recently overhaulcd. Good condition. Will sell cheap.
CALL TErminal 2-45O4 or WRITE P. O. BOX 83, San Pedro, Calif.
FOR SALE
Late model Lumber Carrier--excellent rururing condition. 66" Blocks, can take 56" Blocks. TERMS.
1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7EEl
11316rl So. Main Street Los Angeles 6 Plymouth 6-7356 or 5-9{10
CATENDAR of COTI]NG EVENTS
Mqy
ARIZONA RETAIL LUMBER & BUILDERS SUPPLY ASSOCIATION (4740 N. Central Ave., Phoenix) Con. vention, The Wigwam, Litchfield Park (Phoenix suburb), May 2-3-4. Exhibits. : u
SAN FRANCISCO HOO-HOO CLUB 9 Lad.ies Nite and", Dinner-Dance, California Country Club, South San Fran-," cisco, May 3.
OAKLAND HOO-HOO CLUB 39 ANNUAL REV-., EILLE, Castlewood Country Club (old Hearst ranch),-,' Pleasanton, Calif., May 17.
LOS ANGELES HOO-HOO CLUB 2, Fox Hills Countrv, Club (Los Angeles), Golf and dinner meeting, May Ll.:1:
RIVERSIDE COUNTY HOO-HOO CLUB 117. Annual Ladies'Night and Golf tournament, Wonder Palms hotel, ,:: Palm Springs, Calif., I|f.ay 25.
June
NATIONAL-AMERICAN WHOLESALE LUMBER ASSN.65th annual meeting, Bretton Woods, New Hamp-",g shire, June 10-11.
NATIONAL PLYWOOD DISTRIBUTORS ASSN., an- ,f nual convention, Edgewater Beach hotel, Chicago, June "! l3-15.
LOS ANGELES HOO-HOO CLUB 2, Lakewood.Country Club (Long iBeach), Golf and Dinner meeting antl Elec-" tion of 1957-58 Officers, June 21.

p"rrlo.tah
Talbot Lumber Company Partners Joe Shipman and Fred Talbot spent the week of April 15 calling on northern California mill connections.
, Lionel Stott, manager of the San Rafael Lumber Co., Fairfax, saw his mill connections along the Redwood Highway the first week of April.
Pat Tynan of Winfree & Tynan was in Eureka for a week's business last month.
Jack Dollar of the Robert Dollar Co. wholesale lumber division, San Francisco, and his wife Ollie vacationed in Santa Barbara during late March. Chet King of the Robert Dollar Co. returned to his S. F. offices the end of March after a week in Los Angeles on business.

Gordon Saunders, representing the Lamon Lumber Com-
Bqltr
Behr, Joreph & Sonr.
Bqdqr lumber Sqler.
Bemltt.2-Wry Ponel 5w
Bots Cmpony. The
Bll$ & G.ra Lmber Co.
Blur Dlmond Corporalion
Bohnhofr Lmbcr Co,
Bonnell-Word & Kncpp
Bonninglon Lumber Co.
B. G. Forcrt hoduclr, Ltd.
Brown & Co., Clay
Bruce Co,. E. l. .------------"-......-"..........--...-*
l?u3h Indurtriol lmber Go. ....-.....-...-...--33
Col-Pqriic Lumbar Co. .......-.........--...,-.:-*
Col-Paciic nedrcod 5q16, Inc. ......--..-*
Gofoerqr Cenent Co. ---.-----..----..--..--.----7
Gclifornio Doq Co. of 1. A, .----------------.-:*
€ollfomlq lmber Sqls ........--..----.----------*
Collfornio Ponel od Vemer Co. .--.-------51
Cqllfomiq Redwood Arn. ---------.-.,---.--.---13
Colif. Sugar & Wert. Plne Agency ---..-----tO
Ccfow Co. ...-...-.-...-...---&
Corr E Co., L. J, ......-.-:-..--..:--.--..-----..---.-- 'l
Corqde Pociec Lumbcr Co. --.---..-.---.-----*
Ceco Steel Productr Corp. ...----------.-...-...-. 'l
Celolex Corpordflon, Thq .------.----"--..--..--.'lt
Chlckmougo Cedor Go., Inc. ----------....-.. * Ctlco llolding Co. --..--.------------...-...,----. *
Chri:ten:on Lmbcr Co. ------..-,--,-------..-...--60
Cloy Lunber Go. -.----..-----------.--..--....--..--..--35
Coqit Kiln t Lmbcr Co. .-.-------.-.-....-.------60
Cobb Gmpcy, T. lt. ..........-..............-.. !t
Conrolldotrd Lumber Co. --..--...--.-._.-.------55
Conlinontol Lunbcr Solcr --------,-------..---.-.79
C@k, lnc., D. O. ................-...................58
Coper Wholerolc lumber Co., W. E. ---*
Coor Heqd lunber & Plywood Co. -.....-.69
Corolite Cmpmy, lhe .-........_.--......-...--.*
Godr tmbcr Co. -.-------.---.-.----...----..-------44
Crofoot lmber Go. --------.---.__-..--..-..-...-...-..tO
Crown Imber Co., The ------..--.._,...---...,..-*
Dolto e Co., l. W. --......--.......-.........,...*
Dant I lurell,.lnc. ---.-------...-.---.-.----.-67
Dwlr llordwood Co. --------.--..--...-.------...-..62
Del Volle, Kohnon & Co. ---..-...-..-.--..---.--73
Dolco Mmufocluring Co. ----..-...-----._...----.-.. *
Dollor Go., The Robe* ---.---..-...--.--..--.._.-.a8
Douglc Fir Pl) rood Attn. ..-.-....--..-.-.--. 'a
Droke'r Boy Lumber Co., In(. .--.-...-.....-*
Duroble Plywod' 5qler Co.
*
Eo* 4piolic €o., Inc., Thc .-.....--------...---.3O
Eckrlrom Plywood & Door Co. ------.-....... *
Edwrdr Lumber ond ltfg. Co. -.---...------..75
Eell:, John ---.-.-...-...--..25
Emrco Plywood ...-...-...---.--...-...---------,-..-.. *
Eslay od Son, D. C, ....--...--..-...,-..---.---64
Erbok & 5o, L, H. --....-...-...-...-....-.....59
Eurelo Redwood Co. ..-.----.------------,-------.-*
Exchonge Smlllr toler Co. .----.--.----.----.*
Fidler'! rltfu. Co,. Inc. .--..--...-..,,...-...--..--t5
Firk E l,l6on -.------,-....
Founlqin Lmba? Co., Ed ----,------...-..--...--
Fo.sf Fibqr Productr Co.
FremqD & Co,, Stephil G.
Fronficr lumbet Go.
Fiy loofing Co., Lloyd A.
Golleh* Hadwood Co. ------..--..--...-...---..-- |
Gmerton E Grea Lmber Co. ..-...---.--64
Generel Eledrlc --------..-.--.--.---...-...--..--...--.29
Gorehlne €orp. ---.-------.----------------.-........---.al
Getr Brd. t Co. -----.--:...-------.--...---.--..---.... tt
GeorglePoclfic €orp. ---------.-.-.-----.-.---------*
Globe Inrl. of Calif,, lnc. -...-....--.------..---*
Golden Gcte Lmber Co. --.-------...--.-----.-..!t
Godin-Hording Lmber Co. -.-..-...-..---...--'l
Goql Boy Lumbcr Soler --..--..-....-...-...--..--*
Hotey 8ro. .......-...-......6o
Hofl Co., Jm L. --..---..--.----.--.:---..---...-...75
Hqllfrm lrlckin lmbcr Co. .-...-...-...-....-.75
Hollnqk tmbq & Plywood Co. --..---..-..48
Hommd-Calif. lcdrcod Co. --.......-,..--*
Hortor Plywood Corp. ...-..-...-.---------------.'|l
Horir Lmber Co., t. E. --..---.----------,--.-*
Heorin, F. l. lumber .----.--..---.------------------ I
Hedlund lmbs tqlcr, Inc. -...--..--..--.----. *
Hclmr-Brown lmber Co, -...---..-------.-..,--. 66
HaFn lsrber Compony .-.....-.-------..----,---.- rt
Hlgglnr Lmber Co., J. E. --..--...-...--..---.---71
Hill & ilorfon. lnc. --..--...-..-......---...--..--..2O
llobb Woll Lmber Co. ............-...-...-....-.. t
Hogo Wholerole lldg. llorerick Co. -.--13
Hollw Tre Redwood Co. --...--...--..---.------45
Holner Emkc Ldnber Co. .----,---,---.---.-- {t
llolmer lmber Co., Fnd C. -----.---.---.-.--.-46
Hm6ole Cmpmy .-..-------.-.-------.--------..---- tt Hover Co., A, 1,. ---.-------.-.--------------.--..... tl
Hufi Lwber Co. -..-..--..---..--------...--..-----5,
Hyrt.r Compoy -..-....-.-*
lmperiol lmber Co. .......---..--..--.-.-..--....-.
pany, San Francisco, spent an early April week "representing" among the mill connections in the Humboldt region.
DEPEND
Rounds Lumber Co. .-.-,.-.,-..--.----.--..--..--...-..10
Roy Fore.l Productr Co. .-...-.-..-.---....-------.-77
5o lqfoel Lmber Co. --.--.----.---.-........----.-47
Sonford-Lurler, Inc. .-.------..---.----------..---...*
Sqlo Fe Iumber, Inc, --..-.---....------.-.----..--.-31
5€curlty Point fAfu. Co. ----.-....-.----.-.-.-..----ll
Shlvely, Alon A. ---.----..---.---------...-...--.--.---*
Sierro lmber & Plywood, Inc. .-.--.-.----.---.*
Sierrc Redwood Co. --.----.-.----..-.......---------..-'l
Simom Hordwood Lumber Co. -.........-.----17
Simpron Redwod Go, ...--....--....--.....-....----*
5nith. Hermon A, -------..--.-.-...-.......-....-..--....54
Snith Lmber Co., Rolph L. ....................35
So-Col Buil?ing Moteriol! Co., Inc. .-....--.-23
South Boy lmber Co. .---..--....-.-....-..-.----.-49
Southern Cqlifomio lumber Soler --.-----,--*
Southweat Pfyrood Corp. ----------,-,-----------,-77
Soclhwerlern Portldnd Canant Co. --,,,*
Slqhl Lumber Co. ----...---.-.-...-....--..,--.--.,.---,-73
Stcndqrd Lumber Co.. Inc. --.-...--..-.-..-...----7O
Stmfon & Son, E. J, ----...-.........-.--,-----------* Steiner qnd Jtlqteer, Inc. .-..-........-..-...-.-----. *
slewqrt Pfyw@d Co., O. W, ..--......-...-...74
Stloble Imber Gmpmy ..-.......-..---...--....-63
Slroil Door llfu. Co.
Suruet Floq Coveringr ........28 ........29
locomq Lwber 5oler, Inc. .-.------...---.------.-34
lqlbot Lmber Cmpoy --.,---.,,--,-------,---.--* fordy, Je ..----...--.------.--- |
Tqrtcr, WGbrtcr & Johnron, lnt. ----------,.----18 lomotor-Gerlinger .---..--.,---.-----,---------------* lricngle lumber Co, ..-..---.-...---...--,,-----.----- 13 Trinity livcr Lunber Sqler €o. ----...-...--.--.-ri
lropicol & W$tern Lmber Co. --------..-..* Twin-Cily lmber Go. --.-.......---....!--...--.... * fwin Horbon lumbcr €o, --.--.--.--...-------,-.-. tt
U. 3, Plywood Cap. ..-.----.-....-...--.--...--"---.* Union Lumbcr Co. .--...----,--------,------.--.-----..* Visodor Co,, fhe ---------.------....--..--.-..---...--'t
Volbfedf Kerr lmber co., lhe ---...--..--.tt
Wqrren Soutlvert, lnc. ---.-----------.----.--.---..I
Wendling-Nothon Co. .--.------..---...--..-.--.....-24
Wett Codt Lumbcmen'r Ar:n. -.---....---.... *
W*t Coott 5creen Co. --.-..-.-...--..------..--.... *
W.3t Co6t Tlmber Producb Agency ..----.. I
Wertem Door & Sch Co, ..........-...--...---.*
Wetlc7n Dry Kiln ---....-....--.,.........-...".----.---.70
Wettein lmber Co. --.-..-.-.--...-....--.-....-.-..-74
Wstern llllll & lumber Co. -.-.-..---.--.-.--.*
Wertern Pinc A$ociation ----...-..----.-...---...-52
We:tcn Pitre Supply Co. --.-....--.--.---.-------.36
W.ticm Stotcr Plywod Corp. *
Woyerhoeuer Soler Co. ..--..--.--.----...-------.. 3
Whlte Bror. ----...--..,().F,C.
Windeler Co., [td., George -..-...-...---,---.--. *
Wfnfree & lynon ---.-..-..---...--.......-.---.-.-..----62
Winton Lmber Soler Go. --.-....-.----.-----l.F.C.
BUYER'S GUIDE
LOS ANGETES
CRESO:ED LUMBER_POLES_PILINGI_TIES
IONG
Tccomc Lumber Scles, Inc. .......Hlllcrest 5-3107
Tcrdy, Joe. .LUdlow l-0?28
Tqrler, Websler d fohnsoa. Inc....ANcelus 9-7231
Troplcal d Westem Lumber Co.... .Lualow 3-2975
Twin City Lunber Co. .BRcdshcw 2-7?23
Twin Hcrborg Lumber Co, - (C. P, Henry G Co.). .Btchmond 9-6524

Unioa Lumber Compcny ....TRinity 2282
Votlstedt Eerr Lumber Co.. .BRcdshcw 2-0126
Weudling-Ncthca Co,... .....BYcn.l-932t
Westen Mill d Lumber Co.. .. .ANgelus 2-4148
Weyerhceuser Scles Co..........Rlcbaond 8-5181
Wilson, Forresl W. .SYcamore g-5788 (MccMillcn d Bloedel; B, C. Foresi Products, Lid.)
Wiatoa Lunber WhslE. Distrs., Inc...TOpo 2-2186
E. K. Wood Lumber Co.. .RAymond 3-{801
Opening the Door to BETTER TNERCHA]IDISING thru
3=,-
Cclifornio Distributor, F. L. l{EARlN, Lumber P.O. Box 367 - - Medford, Ore.
WHAT IS BUTTE.PAK ?

A Beoutifully pockoged iomb ond mitred moulding 5gtoll pockoged together for eose of hondling. The combinotion of quolity V.G. iombs ovoiloble in Fir ond Hemlock, olong with mitred Ponderoso Pine mouldings ond stop, presents o hord combinotion to improve uponthe complete opening in one operotion.
WHY BUTTE.PAK ?
Ihis is o frerh opprooch to cn old problem so thot the deoler con odd
ond still get o
WHO IS IT FOR ?
1. The builder who Wonts ond Demonds quolity.
2. The 'Do-it-yourselfer'-for eose of instollotion.
3. The deoler with lorge troct work.
4, -ond, of course, for ony deoler who wqnls o profif.