The California Lumber Merchant - May 1954

(Women ond Children too)

She's thin ond trim ond tqll -

-38"x6" 8' if you wish

her beoutif ul crecrtrn-y cornplexion is mellowed bV brillionl RED (mineral sfreoksl to give her RfAL gfcrnrour

Her Nome ls soLtD r& G WALL PAruEI'NG

A NATURAT FOR NEW I-IOMES, OR TO REALLY SFRUEE UP OtD ONES BE IT LIVING ROOruI" KITEHEN OR DEN.

Eosy to instql! for DO-IT-YOURSETFER$

SO REASONABTE TOO !

PIrs ou, complete stoc/<s of f ancy hardwaods and dry so{twood ,ppers

..ASK US--

llllll

Texfure One-Eleven

exterior fir plywood ponels ore in stock ond ovoiloble qt our scrles worehouses. . Your inquiries ond orders will receive prompt attention.

We point with pride to the C. D. Johnson trade mark of quality lumber. Each piece is precisely manufactured and graded for what it is. When you see our mark on your order of West Coast lumber, you can be sure it's exactly what you ordered.

NY ON COMPA

Monufoclurer: YitST C0ASI l-UMBtR

Mil/s: I0l"t00,0Rt. Shipmenls; RAIL lll 0

So/es Offrces: AliltRlCAtl EAll|( EUlL0lll 0. P0RTtAi0 5.0Rt00il

THE CALIFOR}IIA LUMBERMERCHANT

How Lumber Looks

Portland, Oregon, April 14-Harris E. Smith, secretary of \\rest Coast I-umbermen's Association, today released production, order and sl-ripment figures for the Douglas fir industry.

The statistical picture of the industry is complete through March and compares output, sales and shipments vi'ith the same period for last year.

The u'eekly average of West Coast Lumber production in Marclr n'as 211,685,000 b.f. or ll0.l% of the 1949-1953 average. Orders averaged n4,565,W b.f. ; shipme nts 222,307,000 b.f. Weekly averages for February were: Production

799,235,M b.t.; 103.6/o of the 1949-1953 average; orders

215,754,Am b.f.; shipments 196,355,000 b.f.

Three months of 1954 cumulative production 2,540,689,000 b.f.; three months of 1953, 2]22311000 b.f.; three months of 1952,2.489.0D.00O b.t.

Orders for three months of 1954 breakdown as follows: Rail and truck 1,898,U9,UJ0 b.f.; domestic cargo 553,779,0W b.f. ; export 149,942,00O b.f. ; local 107,537,W b.f

The industry's unfilled order file stood at %5,322,000 b.f at the end of Nfarch, gross stocks at 1,0n,495,000 b.f.

Lumber shipments of 520 mills reporting to the National Lumber Trade Barometer r'vere 0.2 per cent above produrltion for the rveek ending April 10, 1954. In the same week neu'orders of these mills u'ere 0.1 per cent above oroduc-

tion. Unfilled orders of the reporting mills amounted to 38 per cent of stocks. For the reporting softn'ood mills unfilled orders rvere equivalent to 23 days' production at the current rate, and gross stocks lvere equivalent to 58 days'production.

For the year-to-date, shipments of reporting identicel mills were 2.1 per cent above production ; nerv orders were 6.1 per cent above production.

Compared to the average corresponding lveek in 19351939, production of reporting mills was 93.5 per cent above; (Continued on Page 64)

lro lha luaa

How Lumber Looks Don't Forget 22nd Annucrl Reveille Vcacrbond Editoricls

My Fcrvorite Story

Frcnk O'Connor Retires

The Mcm Whose Word Is Crood, An Editorial Roy Bcrto Pulls Down The Blinds

Western Dry Kiln Clubs To Meet At Eurekcr

Union Lumber Co. Unveils New Hydrcrulic Bcrker As Modern As Tomorrow, by Robert E. Mqhdlqy

Long-Bell Lumber Co. Elects Olficers

Fun-Fqcts-Filosophy

Ccstr In On Curiosity, bv G. 25 Yesrs Ago

Ccrlilornicr Building Permits

F. (Gerry) Hoppe

TUMBER: We:t Coost Fir, Hemlock ond Cedor, Ponderoso Pine, Colifornio Douglos ond Whiie Fir, Soulhern Pine ond Hordwoods.

A ILLWORK AND FACTORY PRODUCTS: DOUGTAS FIR-Quolity Fromes, Industriol Cut Stock, Doors, Kifchen Cobinets, Unpointed Furnilure, Prefobricoted Building Stock.

PONDEROSA PINE - Quoliry Fromes, Industriol Cut Stock, Sosh ond Doors, Glozed Sorh, Box Shook Vqried Producls.

PLYWOOD: Douglos Fir ond Ponderoso Pins.

IONG-BEtL FIAKEWOOD

OAK FI.OORING

number is your figh! number anywhefe in the U.S.A, , . . for dependabte source of quatity lumber and wood products. Call the representative in your area listed below.

PRESERVATIYE TREAIED PRODUCTS: Lumber, Postr, Poler, ond Piling treoted wirh Creosole qnd Slondord Solt Preservotives.

IIMBER FAERICATION

AMES, IA.

R. D. Sthaeffer

P. O. 8ox 87

f.l- 1672

cArlBRrDcE ig, rmss.

A. R- fompkin3 H.rold G. Maccreggt 720 Mass. Ave. Tel. TR 66872

CEDAT RAPIDS, IA, D. J. Sinclair, R. C. Jack

R. E. Creel 818 Higley Bldg. lel- 5517 and 4-4762

cHlcAco a, ltl..

S. E. Cumnings, w. G. Thon, Jt. ,. E. Morley, H. A. Rieckers, Jt.

J. H. Swen3on 332 So. Michigan Ave'

Tel. HA 76559

COtUrrtSUS It OHIO

H. D. Jonca

P. A. long 16 Elst Srqd Sl. Tet. AD,t570

DAttAS, rExAs

A. w. Sh.rp 3402 McF.'lin Sl. Tel. JU 9325 lnd 919?

DENVER 2, COIO.

.r. R. Monlgomery 527 Exch.nge Bldg. Iel. CH 1929

OERIDDER. I.A.

G. M. Mccregor, G. L. Wills

P. O. gox 192 lel-7197 .^d 7193

EUGENE, ORE-

fhe Long-8ell [umbet Co.

P. O. 8ox 467 T€1.4-5283 toRl sl lrH, atK. The Long.Eell lunber Co. P. O. Box 833 lel-34217

FORT WORTH 2, IEX.

C. C. Phillips, V. H.8ake. al2 T&P Pa$enger Sia- Bldg. Iel. FO 0487.nd 0,188 GARDINER, ORE. Ihe l-ons-Bcll lumbe. Co. Trl. t68l

HOSOKEN. N. J.

O. D. Smi?h, P. W. Wirlkop C- I. Mungct, Jr. 68 Hudson St. lel. Hoboken 2-5252 & 2-5253 N, Y. - WH 3-1247 & 3-1248

HOUSTON l, lEX.

G. W. Hills, Jr., R. S. S.ilot 629 Wesr Bldg. fel. CH 1771

JOPTIN, MO.

G. H. Heibein, J. F. Engle

P. O. Box 1030 Iol.2270

(aNsAs ctw 6, r o.

G. L. &lcNichols, C, W, Fr.ncit w. A- falbort, C. H. R@ney 9Ol R. A. Lons Blds. Tel. BA 6700 rrtKwooD 22. Mo.

g. D. H.rrington. J. R. Sc.nlan 122 N- (irkwood Rd. Tel. TA l{770

toNcvrEw, wAsH.

S. R. Scolr Tel.200

tos ANGETES 17, CALtt.

H. F. Eowles, A. M. B.ltinet

1709 W. 8rh Sr. Tel. DU 7-1347

IAINNEAPOIIS 3, MINN.

R. E. W.llacc

D. W. Decorler 907 Wesley Temple 81d9. Tel. BR 7731 OKIAHOMA CITY I, OT[A.

W. A. lyonr teonhardt Bld9. Tel. CE 2447

OMAHA 2, NE8I.

J. J. Hill, |- J, frlncir 539 Grain Exchange Bldg, Tel. AT 9652 aurrMAN, r lss. The Long-8ell lumber'Co. lel. 21ll tnd 2121

SAN ANTONIO, IEX.

D. [, Rochon, C. A. Kupka al5 New Moore 8ldg. Tel. GA 6453

SAN FRANCISCO 5, CAIIF.

,. H. Moore, J. M. Mye(3 604 Mission 5t. Tel. EX 2€696

SEAITTE II, WASH. W. M. Ballew {14 Vance 8ldg. Tel. E| 2533 SHERIDAN, ARK. lhe Long-Bell lumber Co, Tel.55

SII.VER SPRING, MO. J. J. Wilron 8632 Colelville Rd. Tel. JU 8-1618 lnd 8-1619 VAUGHN DIV. - EUGENE, ORE. lhc l-ong.Bcll lumber Co. P. O. Box 632 Iel. 1.9987

WEED, CAUF.

lhc Long-Bell tumbcr Co. Tcl. 441 | WICHITA I, KANS, G, P. Picoile, €. H. Srecl! 217 N, Brordwey lcl. AM 2-1052

5rlo fuprontrtivor In: - Amrrillo, ler.. Iel. 3-lZl; Arl.nt., G... Tel. €X 0l 17; Billingr, Mont., Tcl. 3-36O,l .and 9-3766; Sirmingham, Ah., Tei. 3.9265; Erookhoven, Gr., Tel. EX 6096; Suffalo, N. Y., Tel. C14093; Chrtlotte, N. C., Iel. 24222; Chillicothe, Ohio, Iel. 3-3596; Easr t!n!ing, Mich., 1e1.2.2311; El P.so, Ter., lel.3-1567 rnd 5-45O1; Frrgo. N. O., Tel. 7130; Ft. [ruderdele, Fla., lcl. 2-8522; fr. Walron, Fla., TeL 3.ll0l, Grand Rapids, Mich., Icl. CH l-1675; Indirn.polis, Ind., Tel. Ll 21116; Jeckson, lJlisr., Iel.66933; Knoxville, Ienn., Tef.,l-3269; Lerington, Ky., lel.3-3436; Limr, Ohio, lel-7-37lli touisville, Ky., Tel, Hl 660,1 rnd WA 7929; The ciry of Memphis. lenn.. Ief. 5-23{l; Outside ihe city o{ Memphi3, Tenn,. including eastern Tenn. and norihern Miss., Memphi. Iel.1-3741t Nashville, Tenn., 1e1.84777; New C6slle, Penn., Tel. 5660; Paducah, Ky., Tel. 5-5484; Pirtlbu.gh, Pa., Tel. AT l-3662; Phoenix, Ariz., Tel. 3-3619; Roswell, N. M.. Tel. l.16; Salr take Cify, Utrh, Tel. 3-2611; Sioux Falls, S. O.. Tel. 4-7001; Siurgis, Mich,, Tel. 179F22; Syracure, N. Y., Tel. 76-3218; loledo, Ohio, Tel. AD 7513; Tulsa, Okla.. lel.3-5687; Wesleyville, Pa.. Tel- 8-2790.

Don't Forget, 22nd Annucrl Reveille Moy 14

holclers rif the trophy. Bert can also expect a lot of competition from fellol's like Tom Corbett, Art E,vans, Bob and Leo Cheirn, Jr., Bol> Nleyers, Brian Bonnington, Ev Leu'is and Bob Hogan.

The Reveille evening n,ill get underu,'ay at 6:09 p.m. u-ith cocktails in the Emerald Room of the Claremont Hotel, located at the corner oi Ashby and Claremont -\r'enrres, Berkeley. Dinner u'ill be held in the Salem Room of the Cllaremont ancl the menu .n'ill consist of : crab and :rvocado cocktail, hearts of lettuce salad rvith roquefort clressing, broiled choice Neu. York sirloin steak, au gratin potatoes, green string lteans, hot rolls, cake squares and ice cream. Follos'ing dinner, Bob Meyer, entertainment chairman, has lined up some excellent acts, including several dance numbers put on by the more exotic members of the cast. Incidentally, Bob had the enviable job of 1>revieu'ing the entertainment that he's bringing to the Reveille.

Iivery vear they say that the Oakland iter.eille is "the best ever," and that's exactly r,r.hat it is. Each year, tl.re Oakland Rer.'eille tops the former year in good food, attendance-and vou knor,v rvhat. This year's 22nd Annual Reveille appears to be no exception to the rule, a,ccording to Bob Hogan, president of the Oakland Club, and Al Kelley, general chairman of the gala event. Iloth Bob a'rtl Al n'ould like to extend their thanks to the lleveille committeemen and the many other Bay Area lunrbermerr rvhcr have 'rvorked long and hard to make this year's Rer.eille a topper in all respects.

May 14 is THE, DAY, and festivities u'ill get underway nith an "out for blood" golf tournir.ment at the Claremont Golf and Country Club, 5295 Broadn'ay Terrace, Oakland. Herb Farrell, Hogan Lumlter Co. and Norm Miller, \\iestern Door & Sash Co. are in charge of the tournament and have announced that green fees u,ill be $5.50, u'ith tee-off time scheduled for 12:00 p.m. In addition to a good group of prizes, the boys u'ill be out there fighting for THAT TROPHY, currently held by Bert Hasselberg, "pou'erful po'wderer" from Arcata l{ed'rvood Co., San Francisco. Among those that n'ill lte ont for Bert's hide, l'ill be Norm Cords and Tom Jacobsen. former

Tickets for the Reveille Moy Be Obfoined From rhe Following Boy

Bob Hogcn President, Ooklond Hoo-Hoo Club

Al Kelley Generol Chqirmon 22nd Reveille

There's n(D ceilirrg aDrir lserl.(es o1r1r(Drtrrrrities r,gich these lrrsul'ite Tileboer-d. lirres

Most complete line of fiberboard acousticol and decorative tileboard on the market... . now comes from Insulite!

I ACOUSTIITITE 60 and 65* (Resular & Pattern)-Popular per{orated acoustical tileboard. Now with white, flame-resistani finish and painted bevels. In Vz" (60) and 3/4' (65) thickness, 12 x l2-inch sguares. Beveled butt edges. Easy to apply with adhesive or nails.

ACOUSTILITE T&G-Low-cost, perforated acoustical tileboard with .f/onged tongue ond groove joint. 1/2' thick, 12 x l2-inch squares. Easy to apply with nails or staples. New flame-resistani finish.

'Also available with heavy-duty flame-resistant finish Ior commercial, industrial, institutional application.

t ACOIJSTIIJITE 60 and 65* (Random (tr Pattern)-ln{ormal design, restful io ihe eye. White, Ilame-resisiant finish and painted bevels. In y2' (60) and 3/4' (65) thickness, 12 x l2-inch sguares. Beveled butt edges. Easy to apply with adhesive or nails.

a FIBERIJITE-Rich textured surface Jr resembles fissured stone. Beveled butt edges with kerf. Painted bevels.12' and3/+' thickness. ).2" x 12" , 12' x 24n , 16" x 16' and 16' x 32u units. New white {lame-resistant finish can be repainted. Dollar for dollar, the best acoustical buy on the market.

I IJUSTERITITE Decorative Tilellr boards-Smooth flame-resistant surface. Has {langed tongue and groove joint for easy lastening with nails or staples. Available in whiie, ivory and new mist green. 12" ihick in sguare and rectangular shapes: l2n x 12" , I2n x 24' , I6n x 16o, 16' x 32". Ideal do-it-yourself item.

Write today Ior new Dealer Jfr?/ See how new designs, new colors, new products and new flame-resistant linish combine to give you a sparkling new tileboard line with expanded sales opportunities. Write Insulite, Minneapolis 2, Minn.

-Richard Armour, Ph. D.

Richard Armour is professor of English at Scripps Col_ lege, who made a speech recently to the National Council of English Teachers in convention. He talked on the need for humor and laughter in the teaching profession, and it was then that he uttered the words that head this piece. ***

He told about the fine Englishman, Lord Grey, who declared, at the beginning of World War Two, that the lights were being turned out all over Europe, and that "perhaps we shall not see them again in our liietime." Said Doctor Armour: "That was Lord Grey's viewpoint; but I say that the lights may be extinguished, but so long as laughter remains, then* survival is assured.,'

He said: "Laughter is going out in some places in the world, and when laughter leaves, then there is no encouragement, partcularly that rarer kind that is self critical, laughing at yourself. This is the kind that keeps us cut to size and reminds us that we are human. This kind of laughter is practiced least of all in regimented countries that are Communist or Fascist.', +>F+

He continued: "It is practiced least and feared most by the totalitarian leaders, for they know that laughter will expose them as human beings and bring them down from pedestals upon which they have set themselves as gods. Let us be grateful that our self critical laughter is our heritage in the land that knew Lincoln and Will Rogers.', r<{<*

And he told about the time he taught literature at the University of Freiburg, Germany, during the first years of Hitler's dictatorship. He said: "Those students never smiled."

Those students would :"J., *h".,. l.oghed at the following gag: One student said to snqfhsl-"flow are you feeling this morning?" He answersd-"pins." And the first said-"Then why don't you notify your face?" d<**

It is said that the most successful ambassador the United States ever sent to Russia was the late Elihu Root. Not because Mr. Root was a fine, top-notch American and sfafssrnsn-vrhich he was-but because he never smiled.

BY JACK DIONNE

And the Russians, who never smiled either, took a great fancy to him.

This might be a good .i;. i" hunt up the most unsmiling American of diplomatic training, and send him to represent us with the Kremlin. The be-whiskered bozos who would banish freedom from this earth, might take a liking to him as they did to Root. Will Rogers, were he alive today, would make a great ambassador anywhere but in Russia. Not there. Will smiled and laughed much of the time. **t<

It was a highly respected thinker by the name of Lord Byron who said: "Always laugh when you can; it is cheap medicine. Merriment is a philosophy not well understood. It is the sunny side of existence." ***

-True diplomacy, some wise man has said, is deciding which way God's going, and then getting things out of Ftris way. ***

"Farm Surplus Report Shocks Eisenhower." So reads a newspaper headline. Well, how do you think the rest of us taxpayers and high*price food buyers feel?

ft is reported that there is a sign in a Del Rio cafe that reads: "If you want to feel young, associate with young people. If you want to feel your age, try to keep up with them."

And, discussing the nrrn l."l of fiving, the well paicl welder was heard to remark: "After you figure food, and clothes and rent I've only got about fifty bucks a week left for the necessities of life, and half the time they ain't hardly fit to drink."

**)k

And, speaking of the high cost of living, they are telling about the luckiest oil man on earth: he drilled for oil and hit coffee.

***

Want to know what's the matter with this country? Read the following news clipping from the Wall Street Journal, and you'll know: "Buckwheat cakes make fewer appearances on American plates. The 1953 buckwheat crop a bit below 1952, was less that half the L942-SI average. The old-time buckwheat pancake was almost all buckwheat flour; today'" f"I have less than ten percent."

There you are ! There's your answer ! Can a people who have forgotten the joy of eating buckwheat pancakes,

..LAUGHTER IS ESSENTIAL TO EDUCATION, AND LAUGHTER IS THE THING THAT KEEPS POLITICIANS FROM BECOMING CAESARS.'

Weyerhaeuser 4-Square

The "Ability Wood" COAST

Th"ru are several practical reasons why more and more dealers are stocking West Coast Hemlock. This species, thriving in the Northwest timberlands, is one of America's finest and most plentiful softwoods. Throughout the nation, it has gained a front rank building position because of its remarkable physical characteristics and the wide range of uses to which it is readily adapted.

Builders using Weyerhaeuser 4-Square West

PROPER PROGESSING OF TIEMT,OCK

OThrough scientific logging, accurate sawing, controlled kiln seasoning, precision surfacing, proper grading, careful handling and shipping, Weyerhaeuser provides this abundant "Ability Wood" in a wide range of 4-Square West Coast Hemlock lumber products.

Coast Hemlock bevel or bungalow siding prefer it because it is light and easy to cut and shape. It takes and holds paint well. For framing and sheathing, this lumber is strong and durable. Also, it takes nails readily-and holds them firmly.

West Coast Hemlock is known as the "Ability Wood" because of its dependable performance when employed for many uses-a few of which are framing, finish, ceiling, flooring, sheathing and siding.

Because Hemlock is such a remarkably versatile wood-because it is so abundant-and because it has a long record of successful service in a wide variety of uses, dealers find it an ideal species for fast-moving, profitable inventories.

Write for literature that will help you sell more Weyerhaeuser 4-Square West Coast Hemlockthe abundant "Ability Wood".

Weyerhoeuser 4-Squore Wesl Coorl Hemlock poneling is cleon ond fresh in oppeoronce-ond requires procticolly no upkeep.

The daep shodow lines of Hemlock bevel ond bungolow siding occenluole lhc long, low lines of modern homes.

ever amount to what they used to when those brownish delights, well soaked with real butter and real syrup, were found on millions of breakfast tables? If you wonder why giants of citizenship seem to be so scarce nowadays, couldn't it well be the lack of buckwheat cake eating? Don't you just shudder for the safety and fine future of a people who have turned their backs on one of God's greatest gifts to man-buckwheat cakes?

An optimist, says " -ii ir, ,, a man who still thinks our future is uncertain.

+tf{(

During the recent world war, an air raid warden posted a printed sign in the elevator of the 32 story office building, that read: "In case of an air raid-be calm." And some critical humorist wrote across the face of the sign: "Calm, he says."

*)k*

Another bulletin, posted at a military headquarters during that same war, read: "O Lord, give me the strength to keep my big mouth shut when I don't know what the hell I'm talking about." :t**

We hear much these days, about diplomacy. Give the prize to the diplomat from Brazil, who said to an American visitor: "Brazil is much larger that the United States; a fact for which I sincerely apologize."

*:t*

They used to tell one when we had an army in Africa during World War Two, about the top sergeant who was giving his men a little talk on diplomacy. He said: "If these folks tell you that Africa is bigger than the United

Gus Hoover, A. L. Hoover Co., spent 10 days during the early part of April in Scotia, Calif., visiting executives of The Pacific Lumber Company. On his return trip to San Marino he stopped over in San Francisco for a few days.

Horace Wolfe, president Marquart-Wolfe Lumber Company, Los Angeles, and Sterling Wolfe, sales manager, attended the Union Pacific Railroad annual banquet in Sacramento ApriI 22. Following the public relations affair they spent the balance of the week ,calling on mill operators at Ukiah and Willits, California.

States, don't contradict them. Be diplomatic. Let them think so."

*rtt<

Says a double column headline in a big city newspaper: "Time to realize what is important in news." Looks like they've got something there. Wouldn't be surprised if it should develop that a lot of the sensation-seeking papers are late reaching that decision. Much too much space and attention is given by a lot of newspapers to the doings and misbehavings of a whole lot of cheap, common, coarse creatures who just love to flaunt their vulgarity to the world in the news columns. Decent people sicken of the brawls, the divorces, the re-marriages, the hopeless imbecility of a lot of human trash who make the headlines so frequentlY'

Great events may be on tap; world-shaking history may be in the making; but so many of our over--rich, over-paid, over-sexed, over-publicized, under-intelligent, ignorami cry aloud for public notice-and get it. Frequently some sad, mentally undeveloped American girl with more money than sense, gets herself all tangled up with some slimy furriner, and their doings and undoings attract more attention that would develop if the prophecies of St. John were being fulfilled and the stars were falling down on the earth. Makes you feel like quoting that slick little rhyme written by Jeffrey Rimmer, that reads:

"Since sports events and races, are fixed from coast to coast, Why don't they fix the human race, the one that needs it most?"

Jack Dollar, The Robert Dollar Company, r'r'ill attend the annual meeting of the National-American Wholesale Lumber Association in Chicago on May 3 and 4. Before returning to San Francisco around May J.5, Jack plans to spend trvo weeks calling on accounts in the East.

Recent visitors in San Diego and Mexico included Harry Whittemore, Ray McKendrick and Ross Lashley of Los Angeles Lumber, Inc. They called on the retail lumber dealers of San Diego and also took a pleasure trip to Tiiuana.

Win Adveilising Awords

The advertising of Weyerhaeuser Timber Co. and West Coast Lumbermen's Association rvon awards at the annual meeting of the National Advertising Agency Network in competition with 394 entries at Boca Raton, Florida, recently.

Weyerhaeuser won three awards. It received a premier au,ard for its colorful, informative annual report, an award of excelience for its "Youth Views the News" radio program and an award of 'merit for its national magazine campaign featuring full color paintings of Pacific Northwest forestry scenes.

West Coast Lumbermen's Association received the au'ard of excellence for its integrated national advertising and merchandising campaign and honorable mention for the appearance of its space advertising.

The advertising of Weyerhaeuser and West Coast Lumbermen's Association is directed by Cole & Weber. The Portland (Ore.), Seattle and Tacoma advertising agency won the creative championship trophy at the meeting, after winning 15 awards. Besides Weyerhaeuser and West Coast Lumbermen's Association, clients winning arvards included National Bank of Commerce, Blitz-Weinhard Co., Seattle Transit System, Consolidated Dairy Proclrrcts Co., Franz U. S. Bakery, Oregon State Highway Department and Safeco Insurance Co. of America.

Bill Tobin, Tobin Forest Products, of Long Beach, Calif., spent two rveeks of April at Brookings, Oregon.

FLASH

Ben W. Bartels, vice president of the Peoples LunTber Co., Verrtura, was elected president of the Southern California Retail Lumber Association at the 37th annual meeting and trade show held at the Hotel Statler, Los Angeles, on April n,2l and 22, 1954. He succeeds Ralph N. Baker, vice president of the Barr Lumber Co. of Santa Ana.

Other officers named were : Vice presidents, \\rayne F. Mullin (re-elected), Mullin Lumber Co., Los Arrgeles, and Hal A. Brown, Woodhead Lumber Co., L,os Angeles;treasurer, C. Gilmore Ward (re-elected), Ward & Harrington Lumber Co., Santa Ana. Orrie W. Hamilton \\'as re-elected executive vice president. A full report of the meeting rvill appear in the May 15 issue.

FPRS Will Meet At Grqnd Ropids, Mich.

The 8th National Meeting of the Forest Products Researclr Society will be held May 4,5,6, and7,1954 at the Pantlind Hotel and Civic Auditorium at Grand Rapids, Michigan.

Technical papers will be presented at the meeting on the following subjects: Packaging, Wood Composition Board, Wood Machining, Wood Drying, Glues and Gluing, Wood Finishing and Quality Control.

L. J. Carr, general manager of L. J. Carr & Co.. Sacramento, Calif., rvill be program chairman.

You don't hare to go prospec'ting anymore when you need TOP QUATITY REDWOOD-properly manulcrctured. KD - AD - Green- clso Split Products. Just contqct us beccuse we hcrve a MODERN SAWMIIJ., PI*ANING MIII, KIINS and our own scwmill scles oIIices to serve you promptly cnd elficiently. So, when you need REDWOOD

{^ 6ffipfu,r^u,^ffi,tra 3utays lMtraryu frr*nln^o

fohns-llonville Spinter lnsulotion prevents heeit escoping cll 3 wcys

To-o"ro* at breakfast, let your coffee and a lighted match show you howJohns-Manville Spintex insulation can keep heat from moving out of a home.

Only this type insulation properly applied prevents heat escaping all 3 ways.

ffi bg e*rdn ttou-z

Notice how quickly the handle of your spoon warms up. Fast-moving molecules in the hot coffee kick into action the slowed down molecules of a cold silver spoon. In this same way, furnace heat kicks its way out through uninsulated or poorly insulated walls and ceilings.

# bg eowtefritwz

rJ(hen you light a match for your cigarette, notice that the flame is pulled straight up by rising heat. Heat behaves the same way in a house with uninsulated walls and moves to the colder surfaces where it finds ready exit to outdoors. Drafts result.

@ bg nali^fi,vruz

Now sip your coflee. Notice it has cooled perceptibly in a short time. What happened to the heat? Most of it propelled itself out into the air, will continue to radiate in all directions unless it is stopped by efficient insulation.

Herets why f-t Spinter Botts ond Blonketr ore superior:

l. Made of the new long fibre Spun Rock Vool originally developed by Johns-Manville.

2. This long fibre spun wool plusJ-M "Know How" results in a better batt or blanket than ever before produced.

3. Spintex will not settle-its long fibtes are firmly felted for maximum resistance to normal building movement.

4. Cuts clean; leaves clean sharp edges, for snug fit -will not f.all apatt.

5. Easy to install. They hold their shape. Rigid yet resilient characteristics assure easier handling, quicker installation.

6. Backed by Johns-Manville's years of experience in developing insulations for home and industry. For full details about Spintex Insulation, write Johns-Manville, Box 6O, New York 16, N. Y.

tAV 6lortolli4 Sh/,t/

By lec* Siaaae

Agc not guaranteed---Some I have told lor 20 yets---Some Less

A Sudden Chonge of Mind

(Writes an old friend: "You used to tell a story long ago about the dying Irish woman who was listing their accounts to her husband. Please tell it again." Well, we last told that just 20 years ago, so it is probably new to the present generation. Here it is.)

Pat and Bridget had run a grocery store together for many years. Bridget kept the books, such as they were. She was on her deathbed, and Pat sat beside her. She said, "Pat, get your pencil and paper. I want to give you a list of our accounts." So Pat got the paper, and Bridget told off the accounts from memory.

"Murphy owes us eleven dollars," she said. "Listen to her," said Pat. "Her mind is as clear and bright as it iver

was." "Cassidy owes us twenty-three dollars and a half," said Bridget. "Yer a wonderful woman," said Pat, as he wrote it down. "Dugan owes us seventeen dollars," she said. "Niver have I seen the likes of you," said Pat. "Dyin' wid yer mind as clear as crystal." She gave him several other names and amounts, and Pat put them down. "The total is eighty-nine dollars and fifty cents we have comin'," said Bridget. "Right," said Pat, "an' that grand mind o' yours is perfect to the end."

"There's one thing more, Pat," said the dying woman. "We owe the wholesale house three hundred and eightyone dollars." "Listen to the poor old lady," said Pat. "HER MIND'S WANDERIN'.''

Al Olson, Crag Lumber first u'eek of April at the at Smith River.

Co., San Francisco, spent the Crag Lumber Company's mill

Ed Heiberger, Redwood Sales Co., San Francisco, returned Aprll 26 from a three-rveek business trip through the Southern states from Floricla to Texas.

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Fronk O'Connor Retires

It t'on't be the same along the lumber l'ater fronts and in and out of the lumber offices in the Bay Area around San Francisco an)' more. A familiar face, a irientilv snrile, a rvarm handclasp, a balcl dome, a cheerv r-oice that have been there for a long time, are missing. We speak of a very l'arm-hearted, friendly guy by the nanre ol' Frank O'Connor; one n.ho has been a close frienri of THE CALIFORNIA LUMBER MERCHANT gang for a mighty long time.

Frdnk O'Connor is retiring. He is laying dol.n the stock sheet, the price list, and the lumber know-how after al>out fifty. vears of active lumbering. In l9l2 he left California and 'n,ent up to Aberdeen. \\rashington, and went to rvork for the Donovan Lurnber Company, which operated a san.mill at that point. He learned their business and in 1915 they sent him back to San Francisco to open a sales office for them. There he stayed, selling Donovan stock, until i946 when the Aberdeen sarvmill cut its last log. He then opened a lumber rvholesale office, representing some excellent Northn.est mills in the Bay Area, and it is this operation he is norv closing, as he retires for good frt-rm the lumber business.

Frank O'Connor rr'as born to lurnber. Wl-ren he rvas a kid in Menominee, Michigan, that was one of the biggest sau'mill centers in the \\rorld, where more than a score of mills cut White Pine, and the firnr of Donovan & f)'Connor orvned and operated a big mill right on the shore of Green Ba1-. The O'Connor part of ihe company l.as Patrick O'Connor, his father. Later W. J. Donovan, of the same firm, having cut out in Menominee, started in the sau,mill business in Aberdeen, Washington. Frank O'Connor's father lr.as interested in that operation also.

About the year 1904 Frank O'Connor started in the lumber business in California, his first connection being n'ith the Metropolitan Lumber Company, at Metropolitan, California. In 1912, as previously stated, he went to.Aberdecn, Washington, u'hich \\'as then one of the biggest lurnber producing 'areas in the nation.

From the time he got back to San Francisco in i915 until the days of l-ris recent retirement, l.re has al'rvays been a 'n'orker. a hustler. a mixer, a leacler. For many vears

the Ship Ou'ners Association of the Pacific Coast elected l-rim as its president. He 1\'as active in the r.arious rvholesale lun"rber organizations of the Bay Area, and al's'avs active in cir-ic work in San Francisco. He has been an active rvorker in Hoo-Hoo since earlv in his lumber career, his number being 30209. He has held various official titles in lumber and Hoo-Hoo activities.

His hobbies are baseball and golf. He n'as for veals one of the most rabid fans of the San Francisco Seals. He ancl I'ris u.ife make their home in San Francisco, and rvill continue to do so.

Such is a very brief report on the lumber historr- of Frank C)'Connor. He steps out of the lumber picture carrying with him the genuine good u'ishes of a u'orld of people in and out of the industry. "They don't make men any better than Frank O'Connor," cor.nmented one of his old lumber friends, on hearing of his retirement plans. If, as some great man once said, suc,cess consists of having the honor, respect, and affection of a host of friends. then this man O'Connor has achieved that mucl.r desired distinction.

A good man r,r,ho has rvorked long and faithfully. an<l deserves a rest: Frank O'Connor. San Francisco.

Esroblishes Redw6od Disrriburing Compcrny

Ken Strawser, well knorvn Southern California lumberman, has established a new wholesale Redu,or,rd distributing company in East I-os Angeles, it n'as announcecl last month.

The K D Redu,ood Company, with offices and yards located at 7157 Telegraph Road, Los Angeles, u,ill offer kiln-dried bevel siding, boards and pattern stock to the retail lumber dealers in the Southern California territory. This new firm is also equipped to offer custorx kiln drving to the trade.

"We will offer direct rail, truck and trailer and L. C. L. shipments from our mills in Northern California and bur centrally located yard in Los Angeles," saicl NIr. Strau'ser.

Max H. Schulz, Los Angeles businessman and financier, is the principal owner of the ne\\' concern, according t<r Mr. Stras'ser, and the ner,v organization has a u.ell rounded inventory on hand to take care of the spring ancl summer denrand, he continued.

A IAEET SI'IAIIAR TO IHIS, DESIGNATING GRADE AS NO. I BIUE IABEL, RED !A8Et OR NO. 3 BTACK LABEI., 15 ATTACHED TO ATI CERTIGRADE SHINGTES

QUALITY YOU GAN GOUNT ON

RED CEDAR SHtllGlES produced by member mills of the Red Cedar Shingle Bureau are identified by a labei on every bundle bearing the word cERTTGRADE. Only manufacturers who meer the grading standards of the Bureau can obtain or use these labels, which certify that the shingles so identified have been inspected and guaranteed as to grade by rhe Red Cedar Shingle Bureau.

To build your reputation for quality, ro assure satisfied customers, and to prorecr yburself make certain you specify CERTIGRADE on every shingle order.

Riverside County Hoo-Hoo Club Will Hold Dinner Dcnce Moy 14

At the April 9 meeting of the Riverside County HooHoo Club at Soboba Hot Springs, Calif., announcement u'as ;nade by Don Derbes, Palm Springs Builders Supply, that arrangements had been completed with the management of the Deep Well Guest Ranch at Palm Springs to hold the club's spring dinner dance at this famous resort on the evening of Friday, May 14.

Complete cost of dinner and dancing has been set at $11.00 per couple ($5.50 single) and overnight lodging at $6.00 per person, double or single. Arrangements have also been made for golfers to play the Thunderbird course

Wirh R. \i/. Dqlton & Co.

M. R. Gill is now associated with R. W. Dalton & Co., Los Angeles wholesale lumber firm, and is in charge of the Fir department. He is vvell known to the retail lumber trade in Southern California and was formerly with Union Lumber Company and Schafer Bros. Lurnber & Shingle Co. at Los Angeles.

When he came out of tl-re Service in World War II, he went to Eugene, Ore., where he was in charge of Schafer Bros. office. For the past several years he operated his own company, Gill Lumber Sales, in Eugene. His many lumbermen friends welcome him back to Los Angeles.

on Friday and Saturday, if they so desire.

All members of Hoo-Hoo are cordially invited to attend this gala affair and reservations can be made immediately by contacting Warren Haskins, Inland Lumber Company, Bloomington, Calif. Definite reservations must be made in advance.

Thirty-five members of the Black Cat fraternity turned out for the Soboba meeting and talks u'ere given by various members on hou' to further the endeavors of the club to better serve the industry as a whole. The arrangements for this successful meeting n ere made by Russ McCoy, who is also president of the Riverside-San Bernardino Lumbermen's Association. Snark Stark Sol'ers presided at the meeting.

Wholesole Lumber Distribulors, Inc. Discontinue ol Oaklond

\\rholesale Lumber Distributors, Inc. have discontinued Oakland operations at 54 First St. Julius Tocci and Iver Lammi are now operating Lumber Carrier Service at that location; their phone number is TWinoaks 3-2515. The Lumber Carrier firm features Ross carriers and stackers and does all types of car and truck loading and unloading.

Forest "Frosty" Foster and George Meyer, two popular young lumbermen, have been appointed to the sales stafi of Tarter, Webster & Johnson, fnc., Los Angeles wholesale lumber concern, according to Eric Hexberg, manager.

left to right: Jim O'Neill, Georgc Derbes, J. G. McGroth, Rus McGoy, Slork Sowers, Corroll Crone, W. |. McDonold, ond

"4sz BeJte/, tA@"

COll

(o, I 1615 Pormqt""

George V. Turner.

The Man \fhose \(/ord ls Good

Credit means the ability to borrow because the lender knows the loan will be paid.

Credit is offered a man on the belief that he will pay, either because of his moral or financial stability-or both.

Moral credit is the best of all credit. Because of their moral credit, many men of small means can secure financial help easily, because they have established the value of their word. Men of this type can often obtain financial assistance more easily than can other men of large means whose word is known to be of small value.

Moral credit means that it is a known fact that a man's word is good, and that he will do exactly as he promises. The soundest man on earth is the one who keeps his word, though the heavens fall.

Everybody who knows him speaks well of the man of

established integrity. The man who pays his accounts, lives up to his agreements, lives within his means, does what he says he will do on the day he says he will do itor bust-is the kind of citizen all employers are looking for; the kind of borrower all lenders look for and want to do business with.

And the man who builds up a reputation for NOT keeping his word, NOT living up to his agreements-enjoys little respect from his fellow men. He just isn't wanted. We once knew a lumberman who was that sort. He was rich, but he hated to pay. And so it came about that all who sold him-and his business made him considerable of a buyer-used the same tactics. They charged him double what they would charge a good risk, with the proviso that he must pay fifty percent cash. Then, if he paid no more, they already had their money.

Jack Butler, now rvith Dant & Russell at Portland, recently made a business trip through the Arizona territory. On his return trip, Jack stopped off in San Diego and also spent some time at the Dant & Russell sales office in San Francisco where Jack was located prior to his transfer to the Portland office.

Dennis Gilchrist, sales manager, Ross Lumber Company, Medford, Oregon, completed a quick general survey trip of the southwest recently. His trip included Arizona, Texas and Southern California areas rvith short stops in Los Angeles and San Francisco. He is a former resident of San Marino, Calif.

Out'! . . .

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Roy Borto Pulls Down the Blinds Furnifuremen Approve TECO Reseqrch On Over 5() Yeors Lumbering

Roy Barto grew up in northern Idaho and, like most boys raised in timbered country, ran the usual course of working in sawmills and logging camps with seasonal diversions on log drives and cruising timber.

In 1908 he joined the U.S. Forest Service as a Forest Ranger. He transferred to Alaska in 1911, and again transferred to the Philippine Bureau of Forestry in 1914, where his duties caused him to visit practically all of the islands in the archipelago.

Roy resigned from the Bureau of Forestry in 1916 to conduct timber investigations of large and generally unexplored tracts licensed to private companies. In 1918 he was employed by the CadwalladerGibson Co. as railroad surveyor and steadily advanced to the position of general superintendent, having charge of all mill logging camps and shipping.

He was made president of Cadwallader-Gibson Co., Inc., with head offices in Los Angeles in t9D, and continued in that position until 1943. When the war started, Cadwallader-Gibson, like all other foreign concerns, was a war casualty and, in line with government policy, was liquidated.

Roy, with trvo of his assistants in the CadwalladerGibson organization-George B. Beckman and James W. Mcleod-immediately formed the Mahogany Importing Company, as successors to Cadwallader-Gibson, with himself as president, rvhich position he filled until April 7, l9it4.

Roy is now retired-completely, intensively, and permanently-and is moving to his home at Potlach, Washington, (which is located on Hoods Canal) where he has learned from two years' experience, that hunting, fishing, and sailing can be happily substituted for hard work.

James W. (Jim) Mcleod has assumed control of the Mahogany Importing Co. and will continue to service their customers as usual.

Washington-Color stabilization of light finished furniture has been continued as a major project of furnitfure manufacturers participating in the hardwood research program at the laboratory of Timber Engineering Company, according to C. A. Rishell, director of research.

Preventing light finished woods from turning dark is the goal of both household and office furniture manufacturers. Progress in the studies, started last year at the Teco laboratory, resulted in further work being approved by the furniture subcommittee of the NMLA Hardwood Research Committee at its recent annual meeting.

The studies have developed that the darkening is in the wood itself, and is caused by the sunlight's ultraviolet rays penetrating the finish. There have been cases, however, of darkening occuring in the lacquer or other finish used on the furniture.

Stabilization of light color tones is being achieved at the laboratory by combining ultraviolet ray absorbers with high quality finishing material. Both domestic and foreign furniture woods are included in the tests that subje,ct a variety of absorbers and finishes to long duration exposure to sunlight.

The furniture group also approved additional Teco studies to develop methods for eliminating or controlling sunken glue joints. In addition, they are considering expanding the furniture research program to include other product improvement projects, such as increased wear resistance of finishes and veneers: dimensional stabilization; uniform coloring or bleaching of red and sap gum; and standards for furniture finishes similar to those established by the Maple Flooring Manufacturing Association, for which Timber Engineering is the official testing agency.

Redwood Empire Hoo-Hoo Glub No. 65 Meets ot lgnocio

A good turnout of lumbermen attended the April 9 meeting of the Redwood Empire lfoo-Hoo Club, held in the Frontier Room of the Rancho Rafael, Highway 101 in Ignacio. Mack Giles, Drakes Bay Lumber Company, program chairman, arranged an excellent program, consisting of films and a talk by Franklin "Bud" Held, member of the U. S. Olympic Team.

Roy Borto

,narking tirne is for the bird,s... ( when time is moneA !)

r Whot's cuckoo obout soving money? Thot's how nests ore feothered .

r At Col Ponel, you sove through Quolity; becouse prices ore right selected stock is A-1. You sove through expert ossistonce . 36 yeors of speciqlized experience. You sove pickup time overoge lruck looding time: 15 minutes.

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Sixrh Annuol Meeting of Weslern Dry Kiln Clubs To Be Held qt Eureko Moy l3-15

The sixth annual meeting of the Western Dry Kiln Clubs v'ill be held in Eureka, Calif., on May 13, 14 and 15, 1954. Host for the event will be the Redwood Seasoning Committee, and a ,cordial invitation to attend is extended by the Committee to everyone interested in drying lumber.

The meeting will include a field trip, three technical sessions, a business meeting of the kiln club officers and special entertainment according to Victor H. Clausen, Research E,ngineer, Holmes E,ureka Lumber Co., Eureka, general chairman.

Following is the schedule of events for the meeting:

Wednesday, May

8:00 p.m. to 10:00 p.m.

Registration in the lobby of the

Thursday, May

8:00 a.m. to i0:00 p.m.

T2 Eureka Inn. 13

Registration in the lobby of the Eureka Inn.

9:00 a.m. to 5 :00 p.m.

Men's field trip-The field trip will begin at the Eureka Inn. The trip by bus will in,clude a visit to the Hammond Lumber Company, Plant No. 2, Eureka, The Pacific Lumber Company in Scotia and a visit to several redwood groves. A no-host lunch will be served at the Scotia Inn.

6:30 p.m.

No-host dinner, followed by the annual business meeting, for all kiln club officers at the Eureka Inn.

9:00 a.m. to 12 noon

Friday, May 14

Technical Session I-How Wood Dries. Veterans Memorial Auditorium.

Jack McGrath, president of the Perris, Calif., Community Lumber Company, announ,ced his firm had established a self-service "Do-It-Yourself" department to offer everything in builders supply to the week-end construction and hobby workers.

72 noon to 1 :15 p.m.

Luncheon followed by an address by Mr. Byrne C. Manson, California Redwood Association. Dining room of the Veterans Memorial Auditorium.

i:15 p.m. to 4:15 p.m.

Technical Session II-Whats New In Kiln Drying. Veterans Memorial Auditorium.

5 :30 p.m. to 6:30 p.m.

For ladies and men-Social hour.

Veterans Memorial Building.

6:45 p.m. to 10:00 p.m.

Dinner followed by selected entertainment. Veterans l\{emorial Building.

Friday, May 14

Field Trip For Ladies

9:45 a.m. to 5:00 p.m.

The buses furnished for the ladies' field trip rvill leave the Eureka Inn at 9:45 a.m. for Big Lagoon to visit forest management and logging operations of the Hammond Lumber Compar-ry. The ladies will be guests of the Hammond Lumber Company at their cook house for one of the famous loggers' lunches prepared by Mr. Tony Gabriel, whose reputation is almost legendary. After lunch, the group will tour the scenic ,coastline of Northern California and visit the redwood parks.

Saturdav. Mav 15

9:00 a.m. to 12 noon

Technical Session III-Kiln Club Activities. Veterans Memorial Auditorium. 12 noon-Adiourn.

Joe Terrell, president Lerrett Lumber Company, Compton, Calif., and Mrs. Terrell left April 30 for a 10-day trout fishing trip in the High Sierras at Bridgeport, Calif. They planned to arrive at their destination for the opening of the spring fishing season May l.

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the Western Pines ( *r*it*t'

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get the racts on SUCAR Prut write for the FREE illustrated booklet to WESTERN PINE ASSOCIATION

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lumber Execufives Spend Week In Southern Goliforniq

Carl Walker, general manager of the Eureka Redwood Lumber Company, Eureka, Calif., and Bill Brauning, sales manager of the concern, spent the week of April 19 calling on the retail lumber dealers in Southern California with Dean Jones, local representative for the company. While in Los Angeles they entertained at the Statler Hotel by holding open house April 2l for a large group of lumbermen attending the Southern California Retail Lumber Association convention. On their return trip to Eureka they stopped over in San Francisco to make personal calls on retailers in the Bav Area.

Anoller

Son Diego Hoo-Hoo 49'er Pofi

On the evening of April 9, 1954, over 25O lumbermen and their friends attended the annual 49'er Party, sponsored by the San Diego Hoo-Hoo Club, at the Del Mar Race Track.

The affair included a buffet dinner, gold rush activity and entertainment imported from Hollywood, all of which was enjoyed 'til the wee small hours by those in attendance.

Snark Herschell Larrick, J.r., and a committee headed by Bob Baker handled the arrangements for the successful event, vrhich was attended by Past President Don Bufkin of the Los Angeles club and Ed Upton from Alhambra, California.

Morch Housing Sfarts-97,OOO

Morl I exclu$l I o

OOOD Hr,USEKEEPINf. SEAL Helps You Sell More Marlite

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Remember, this seal is giuen to no one, The product that has it, eartts it. And Marlite has earned this salesinfluencing seal by meeting every test for beauty, permanence, economy, ease of installation, easy maintenance. The GOOD HOUSEKEEPING SEAL is another big Marlite PLUS that makes yorr selling iob easier!

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Dcot. 508 Dovcr, Ohio Subridicry of rtloronile Co.pororior

Nonfarm housing starts increased by 33 per cent between February and March to 97,}Cf), according to preliminary estimates of the U.S. Labor Department's Bureau of Labor Statistics. The rise from February resulted from a substantial spurt in private housebuilding, and reflected sizeable gains in all regions of the country. The increase was especially pronounced in the northeast and north central sections.

Privately owned housing starts increased by 24,4N units last month to 95,800, which was the largest February-March gain in 4 years. On a seasonally adjusted basis, private starts were at an annual rate of 1.161.@0 in March, about the same as a year ago and above the March rate in all previous years except in the record year 1950.

The total number of new dwelling units begun during the first quarter of. 1954 (236,000) was 8 per cent under the January-March 1953 figure, mostly because of the steep drop in public housing. Private activity thus far in 1954, totaling 232,3W new units, was slightly (about 2 per cent) under the year-ago estimate. Total public housing begun during the first quarter of. 1954 (3/n units) represented only about a fifth of 1953 volume for the same months.

Early reports from local building-permit officials indicate that all but a few of the reporting cities showed increases during March in the number of new dwelling units authorized for construction, with the greatest advances occurring in Chicago, Cincinnati, Dallas, Los Angeles, Richmond (V".), and St. Louis.

Carl W. Watts, wholesale lumberman from Oakland, returned to the Bay Area April 26 after a one week business trip to Oregon. While in Oregon, Carl called on mill connections and visited business accuaintances.

Matlite is mode with geouinc Mosonife@ f cmpercd Duolux@

Appoinred Acfing Commissioner Federql Housing Administrotion

Norman P. Mason, the newly appointed Acting Commissioner of the Federal Housing Administration, has a distinguished record in the housing and light construction industry, H. R. Northup, executive vice president of the National Retail Lumber Dealers Association, stated today (April 15).

"As a former president of our National Association, whose members build a large percentage of the Nation's nerv homes, and in other ,capacities, Mr. Mason has spent many days in Washington during the last 10 years, workirg directly on matters pertaining to home building, modernization and construction credit," Mr. Northup said.

"As executive head of an eminently successful retail lumber and building materials business in New England, he hls for many years been acquiring first-hand experience r,vith the multitude of complex problems with which he will be concerned as Acting Commissioner of FHA.

"He is a man of high principles and is exceptionally well qualified for his important new duties. We offer him our fullest cooperation and know that he will make an enviable recorci in the position to which President Eisenhorver has appointed him."

Ernie Bacon, Fir-Tex of Northern California, returned to San Francisco Fir-Tex office April l2th after a one rveek business trip to Salt Lake City and Reno.

Birrhdoy Porfy for W. E. Difford

Tacoma, Wash., April 9-When W. E. Difford, managing director of Douglas Fir Plyrvood Association and the recognized master salesman of the plywood business opened the first gift of his last birthday, he had to look twice and hang on. The gift? A primer on the rudimenis of selling.

It was all part of the fun at a party in Memphis, Tenn., organized for him on the occasion of his 64th birthday by plyr,vood mill sales representatives. Difford was iu that city to address the southern regional meeting of the National Plywood Distributors Association.

Chairmaned by Ross Honeycutt, M and M Woodworking Co., the party was attended by some 50 mill repre::entatives, jobbers and distributors most of whom were old friends and fishing cronies of Difford who was highly active in the lumber business in the south earlier in his career.

Friends toasted "Diff" in champagne and he made the first cut in a 2x3-foot birthday cake topped by a statue of a goat which carried out the decorative theme of the 6q6a5i6n-"Happy Birthdav To The Old Goat", as he is sometimes called by his intimates.

Ida Cunner, for many years with the Sun Lumber Company in San Fernando Valley, and well known in the retail and wholesale lumber fie1d, has been appointed secretary to Sterling Wolfe, sales manager, Marguart-Wolfe Lumber Company, Los Angeles r,vholesale lumber concern.

JUST ADDED:

4 More Dry Kilns. Our Capacity now 1]/a Million Bd. Ft. per Charge.

WE ARE AtL SET. To Give Your Orders Careful Attention and Prompt Shipment . .

WE NEVER SIOP IIANUFACTURING Ponderosa and Sugar Pine from our own large resources . . top quality kiln-dried interior trim, jambs, frames, incense cedar venetian blind slats, glued-up panels, cut stock, box shook WHAT YOU WANI, WHEN YOU WANT IT !

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New Foresler Added Western Pine Associqtion Poillond Stoff

Portland, Ore., April 3-Houard A. Roberts, 27, has been appointed forest staff assistant in the Forestry Department in the Portland offices of the Western Pine Association, it was announced today by the association's chief forester, E. L. Kolbe.

Roberts, a graduate of the University of Maine in forest management, served since 1951 with disease control units of the Bureau of Entomology and Plant Quarantine and the U.S. Forest Service. He worked on Oregon's Rogue River national forest, and in the Plumas national forest in California where he was assistant operations supervisor for blister rust control.

A native of Dexter, Maine, Roberts is a veteran of two years with the U.S. Navy. He is married and is making his home in Portland.

Fred Roth, California Lumber Company, San Carlos, attended the Knights, Templar convention at San Diego on April 19 and 2O, and on the return trip he stopped off at Los Angeles to visit with some of his lumbermen friends.

Re-Elect Boord of Directors

Minneapolis, Minn.-J. B. Faegre, president of the Minnesota and Ontario Paper Company announced today (April 12) the re-election of the firm's board of directors.

The re-election highlighted the firm's annual shareholder meeting, held at the company's Minneapolis offices.

Re-elected members are Daniel F. Bull, Minneapolis; Thomas S. Daniels, Minneapolis; C. Gordon Cockshutt, Brantford, Ontario; J. B. Faegre, Minneapolis; Robert Faegre, Minneapolis; Charles Garland, Baltimore, Md.; C. T. Jaffray, Minneapolis; C. T. McMurray, Minneapolis; Serge Semenenko, Boston, Mass.; Harold W. Sweatt, Minneapolis; Robert S. Waldie, Toronto, Ontario.

Other business at the meeting included a discussion of the plant improvement program and ,current business con-ditions by Robert Faegre, Mando's executive vice president, and a vlual presentation of fnsulite's newest fiber board product, Roof Deck, by M. C. Fairfield, sales manager, Insulite division.

Fred Losch, manager, specialities division, E. J. Stanton & Son, Inc., Los Angeles, attended the National sales meetrngs of Armstrong Cork Company, Lancaster, Pa., last morrth. While in the east and middle west he made dealer calls in St. Louis, Chicago, Detroit and Cleveland. He returned to Los Angeles in time to attend the Southern California Retail Lumber Association Convention at Statler Hotel. Aoril N-22.

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Ylctoria 9-r4tl

A giant machine designed to help prevent waste and to conserve the redwood forest was unveiled Friday, April 9th by the Union Lumber Company at Fort Bragg, Calif.

The machine, a Bellingham hydraulic log barker, is the first of its kind to be installed in the Redwood Region. Operated on water pressure of up to 1500 pounds per square inch, the machine strips the bark from the log, leaving unscathed the wood beneath.

Specially adapted for use with redwood timber, the barker is located on company property and draws its supply of water from an artificial lake at Pudding Creek. The installation 'ivas completed at a cost to the company in excess of $600.000.

Despite the large capital outlay, the company expects tl-re giant to pay for itself in a few years through closer utilization and increased efficiency.

"Tire effects on our timber reserves are far reaching," according to Executive Vice President Russell Johnson. "The life of the company's old growth timber will be extended by the barker as a result of realizing more lumber-and less waste-from the same log scale."

He pointed out that from a conservation standpoint, the barker r,r'ill "greatly aid the young trees in the forest to get a good start and put on growth."

"Bark," he said, "will not be left on the ground in the woods, and thus the future fire hazard is reduced. Reduction of the fire hazard affords a better opportunity for the trees which are left as growing stock and seed trees. as well as the young sprouts and seedlings, to survive in good grorvirrg condition.

Tl.re barker is a culmination of a long-range research program which had its beginnings in 1944. Full-scale investigations of various types of barkers in current use elser,vhere were begun in 194B. Redwood logs were shipped to a number of installations for testing.

Even when the type of barker was determined, a number of modifications and innovations were necessarv before

Union Lumber Co. UnveilsTheirNew

Hydrcrulic Bcrrker

the barker could be used economically on large redwood logs with thick, tough and stringy bark. The result is that the machine has no exact duplicate elsew'here in the industry.

"The water pressure can be varied from 11@ to 1500 pounds per square inch, u,hich is equivalent to a waterfall 3500 feet high," according to Jess Tallman, plant maintenance superintendent, who was in charge of the project.

"We are using about 1000 gallons of rvater per minute

UNION lUi/tBER COMPANY'S NEW HYDRAUIIC LOG BARKER PIANT. logs from the borker 9o directly into the sowmill or info the log storogc pond. The bqrker con keep well oheqd of rhe 500 Iogs c doy processed by the mil!. fhe borker building i: poinred white on the pond side for bener light re0ection over lhe oulside working qr.o qt nighl.

lNSlDE THE BARKER. A portially pecled log on the trunnionr inside Union Lumber Compony's new hydroulic log borker. fhe logr ore peeled by 1400 pounds of wqter pr6s3ure, A 40-foot rcdwood log ccn be peeled in from one to lhroc minutca dopcnding on the dismetcr. The bcrkcr csn hondle log: up to 47 fcet in lcngth ond from onc lo lwalve feet in diometer. Viritor: gollery ond oporolor's room ovcrlook thc borking oreo.

rvhich would fill the average oil tank car every nine minutes," he said.

The project includes a dam on Pudding Creek, a lGinch, 5,493-foot transite pipe to the barker, a 10,000-ga11on surge tank, a barker building and the machinery it contains. Other equipment includes an Osgood crane equipped with air tongs and a "fish tail" boom. Yet to be installed is a pump to insure an adequate supply of water in the Pudding Creek Lake during the summer and fall months.

Water is pumped from the dam to an eight-stage pump at the barker. From this high-pressure pump, the \,vater is delivered to the carriage nozzle through a system of swinging pipes and swivel joints where it is directed against the log as it revolves on trunnions.

The nozzle has four motions to enable use against any part of the log and even as a giant mop to wash debris from the log deck into a large hopper. Recovered bark is sent by conveyor to the boiler house for fuel.

An important feature of the installation is its pushbutton flexibility which makes it possible to turn the log on trunnions or move the nozzle in anv direction.

los Angeles Hoo-Hoo Concqt

Moy | 4-Hociendc Counfry Glub

John Lipani, president of the Los Angeles Hoo-Hoo Club, announced last week reservations were starting to come in for the big spring golf tournament and concatenation to be held Friday, May 14, at the Hacienda Country Club. La Habra. Calif.

According to Butch Flarringer, chairman of the Initiation Committee, arrangements have been completed to initiate approximately h kittens at this event and ali members are urged to get new members in as this will be the last chance during this fiscal year.

Harvey Koll and Jim Forgie have completed plans for a "bang up" golf tournament, and entertainment during the er.'ening dinner hour. All members, planning to attend are requested to phone reservations to DUnkrrk 2-7942 for both members and kittens. The golf course is "rough" but the cuisine is excellent at Hacienda and host Dee Esslev has oromised fun for all who attend this affair.

DAilT & RU$ST[[ $AI,$$ CO.

Douglos Fir - Redwood - Western Red Cedqr - Pine - Porl Orford Gedor

Shingles By

SHIP-RAIL-BARGE

TR,UCK AND IR,AIIER

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Goos Bcy Lumber Co., Coos Bay

Inmon-Poulsen Lumber Go., Portlond

Cosst Pocific Lumber Co., Eureko

Honley lumbcr Co., Eurcka

Hlgh Siero Pine ftlills, Oroville ond other

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l57l So.28lh Sf. SAN DIEGO 13 Frqnklin 7425

A REAI PAUI BUNYAN LOAD! fhis lood of redwood logr, berieved to be the largesl ever trucked to fhe mill in the Redwood Region, orrived ot the Union lumber Compony Mil! of Fort Brogg in September, 1952. lt wos hquled over 32 miles of privot6 Compony rood. The logs were 40' long with diomef€r3 of 6 ,7 and 8 feet. Their weighl wos over 185 tonr. The scole wos 53, 670 boord feef, enough lumber to build 5 or 5 smoll houses, fhe conbined weight of rhe truck qnd lood wos 42l,610 pounds. Logs such qr lhese, ond 6von lorger, moy ecsily be hondled by Union lumber Compony's new hydroulic borker.

FOR YOUR PROTECTIONCATAVERAS rrliE lTegsd CEII|IENTS!

AITC Holds Annucrl Meeting At New Orleons

Max C. Hanisch, Jr., president of Unit Structures, Inc., Peshtigo, Wisconsin. rvas elected president of the American lnstitute of Timber Construction at its recent annual meeting irr New Orleans. The national organization is composed of fir'rns engaged in the design, fabrication and erection of engineered timber construction. Mr. Hanisch served as the Institute's vice president for the past two years, and in his :rew capacity succeeds Ward Mayer, general manager, Timber Structures, fnc., Portland, Oregon.

Charles C. Calvert, president of Summerbell Roof Structures, Los Angeles, a director of AITC since its formation, rvas elected vice president. T. C. Combs, president of Arch Rib Truss Corporation, Los Angeles, secretary-treasurer oI the Institute from its beginning, was re-elected.

Newly elected directors include Frank B. Benzon, president, Timber Structures, Inc. of California, Richmond, California, and George H. Schweitzer, general manager, Rilco Laminated Produ,cts, Inc., St. Paul, Minnesota. Continuing cn the board as directors are former president Ward Mayer, and Val Gardner, manager, Miller-Gardner Fabrication Co., Montoe, Oregon. Frank J. Hanrahan is executive vice president of the Institute, which has its headquarters in Washington, D. C.

San Francisco was chosen host citv for the next AITC annual meeting.

Announces Appoinlments

Four officials of The Pacific Coast Company have been elected to the office of vice president, Hugh Jay Jacks, president, announced. The company is engaged in the manufa.cture of wood products.

Every step of the Calaveras manufacturing process is under careful laboratory control. The uniformity of the resulting high quality product is your protection against customer com- plaints. You take no chances with Calaveras Cements!

Orderthese fine cement products today from a single source: Calaveras regular, Calaveras plastic and Calaveras white.

Elected were A. W. Agnew, Sonoma, manager of the company's plywood division; T. P. Geoghegan, Willits, manager of the redwood division; William A. Harding, San Francisco, assistant to the president; and Donald R. Watts, San Francisco, secretary and treasurer of the company.

At the same time, the firm announced the appointment of George A. Bratsberg as sales manager of the redwood division. Bratsburg was formerly sales manager for the Coastal Plywood and Timber Company of Cloverdale, Calif.

Elecfed Ghoirmqn of Boord of Governors

trarl C. Faulkner, executive vice-president of the Lehon Company, Chicago, was elected chairman of the board of g'overnors of the Asphalt Roofing Industry Bureau at its annual meeting held in the Blackstone Hotel, Chicago. He succeeds L. W. Clarke, vice-president of the Philip Carey Manufa'cturing Company, Cincinnati.

W. R. Wilkinson, vice-president of the Johns-Manville Corporation, New York, was re-elected vice-chairman of the board of governors, and E. L. Chamberlain, vice-president of Bird & Son Inc'. East Walpole' Mass., was reelected treasurer.

IO KNOW YOlt'RE R|GHT WHEN YOU RE|Y ON US for

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Pfaner capacity for surlacing up to 24" x24"

Remanufacturing facilities for resawing up to 34" x34'

As Modern As Tomorrow

By Robert E. Mohoffoy Advertising Promolion Monoger West Coost lumbermen's Associoiion

The word indispensable is defined as meaning "absolutely necessary or requisite." Not many things fall in that limited category. Oxygen does, and water. Without sunlight there could be no food. What about lvoodlumber? How "indispensable" is it?

As a matter of fact, lumber is as imperfect as the man who manufactures or sells or uses it. A man may lack perception, show stubborness, be niggardly or rude, possess a quick temper. A piece of lumber may contain knots, may shrink or expand, have a tendency to split.

But, like the man, lumber may have balancing qualities -strength, resilience, good appearance, toughness under stress.

Just what has lumber done for us? Why do we continue to use it ? Why not pitch this imperfect product out the window and rely for our requirements on the marveis developed by modern science ?

To begin with, wood is by far the most versatile of all the things we need and use. Every important part of our lives is touched by wood.

In the past, water wheels to catch a river's power were made of wood. Today the huge hydro-electric dams which furnish power and life to distant farms and cities require lumber to build forms strong enough to mold these massive installations.

For a thousand years and more the farmer has relied on wood to produce and store the food we eat. He uses lumber for barns and fences and dairy buildings. Lumber builds the farmhouse and all the other structures of the farmstead, such as the chicken house and chicken pen. Lumber builds huge storage facilities to hold wheat for the winter months.

The old and well-worn school house has given way to a new style, functional, built of wood, easy to expand or alter to meet changing requirements. Experience has shown that the resilience of wood frame construction makes it capable of withstanding earthquakes. Wood sheathing provides insulation, strength and stiffness, while the finished layer of siding adds texture and beauty to the exterior-and more strength.

A century ag'o our forefathers built churches of wood

of familiar design. Today new churches are rising throughout the countryside, structures of wood with laminated arches made possible by research. Designed rvith imagination, these are dramatic departures from the conventional -churches which convey a sense o{ Modern Gothic with their steeples reaching high.

fn communications, too, wood has always played an important part. Before the time of Gutenberg the Chinese used movable type made of wood. Today the forests which provide lumber supply 37,000 tons of newsprint each week to inform America of the world's happenings.

From the forests have come more than four hundred and fifty million telephone and telegraph poles. and the crossarms which support the wires.

fn some instances the wagons of pioneer days traveled on wooden roads. Today our highway engineers use great quantities of lumber for guard rails, for concrete forms, for shoring and bracing, and for bridges.

The building of a modern freeway requires more carpenters than any other type of construction rvorker.

American timbers, because of their strength and economy, are used throughout the world to bridge streams and gullies for the safe passage of trains.

Survivor from the past, the covered bridge is still found in use today, and will always be remembered for its picturesque beauty. Modern highway bridges, built of timbers, can be dismantled and moved or widened as traffic increases.

Heavy construction depends on structural timbers for trusses, beams, joists, posts, and decking. The strength of these modern structures is such that they vvill withstand severe exposure to fire.

fn contemporary building, soaring arches of glued laminated lumber lend themselves to a great variety of architectural achievements.

Along the highways of the land a new industry-motels to serve the traveling public-has sprung up, and again lumber makes its contribution.

From early history man has used wood in waging war. Ulysses devised a wooden horse to conceal Greek troops. In the great but dangerous days of the Renaissance. Leonardo da Vinci designed ingenious wooden instruments of war-wooden guns and troop bridges, portable assault drawbridges to lower over the enemy walls.

Today our modern armies use wood more than ever before. Lumber builds barracks, bridges and machine gun barricades. Portable sarvmills follow the troops close to the front lines. Almost everything a modern army carries-food, cl'othing and munitions-is packed in wood. In World War Two, our armed forces used a greater tonnage of wood than steel.

Lumber has always played an important part in trans--

Robert E. Mohoffoy

portation. It furnished wooden wagons and ships. On the Mississippi it r,r,'as the mainstay of the fast flat-bottomed steamboats. And almost three million board feet of lumber were used in the construction of the all-metal superliner, the S. S. United States.

\\rood serves in boat building for hulls and masts, spars and oars. Ships of wood, with beautiful lines and proportions, have the strength to safelv,cross the seven seas. Timbers are used to build wharves which serve the fleets of the u'orld. Piling, treated with preservatives, has defied underl'ater decay and marine borers for decades.

Railroads earn millions of dollars each year carrying timber products. They use wood for box cars, docks, trestles, right-of-rvay buildings and always for cross ties. Major railroads in the United States are using nearly a billion 'n.ooden cross ties today.

In recreation wood also plays a role. At Hollyrvood Bov"l the Symphony performs to an audience of 25,000, seated on ll,ooden bleachers, while the musi,c is magnified by the famous Blue Half Moon made of wood.

The motion picture industry relies on wood for many phases of production. Lumber supplies the framework for enormous sound stages. From the studio lumber yard comes material for a large part of production. Skilled carpenters duplicate whole streets and towns, building realistic stone pillars and brick walls of wood.

The most rvidespread use of lumber is in building homes, .houses of beauty and originality. During the past fifty years America has taken the lead in architectural design. Men of vision have found better ways to use our basic materials, in novel as rvell as traditional .ivays.

Lumber provides the essential structure, at the same time lending gracefulness and charm .to interiors, blending richness s'ith 'rvarm comfort.

Lumber is the rart' material of homes. Wood is ever moclern, ever new. Today's builder uses specially-designed tools, and has at his disposal centuries of accumulated experience. Builders are devising new ways of doing old things. Yet fundamentals remainhammer and saw, bolt and nail-and lumber.

Nerv homes are rising by the tens of thousands. New residential sections, new towns and communities are changing the face of America. They are the pulse beat of a nation-a nation which is a stranger to defeat, ever growing, challenging, striving.

Lumber combines the traditional and conventional, and still is as modern as tomorrow.

los Angeles Hoo-Hoo-Etfes Meet

Hoo-Hoo-Ettes Club No. t held their monthly meeting on Monday, April 12, at Taix French Restaurant, Los Angeles. The meeting was devoted entirely to business, and nominations were made for new officers to be elected for the vear 1954-1955. Ann Murray reported on the new Club formed at San Diego, Hoo-Hoo-Ettes No. 4, a report of which appears elsewhere in this issue. The next meeting r,vill be held l\{ay 10, in Chinatown, the exact place to be announced later.

forBuilder and Buyer

2bl Narion-Wide Prefereace for R.O.Ws is indicated by available building reports. Both builder and buyer select them for fine construction. longlasting beauty . . exclusive removable feature.They cost no more than ordinary windows.

R.O.l/Vs Lifi Ovr Conpletely.,. from inside the house . . for cleaning, painting or glass replacement. Because of this exclusive feature, more than 7,000,000 are now in use. Homes with R.O.Ws sell faster in today's selective market.

A. E. Anderson Elected President of Intermountoin Lumber Deqlers Assn.

A. E. Anderson, Anderson Lumber Co., Salt Lake City, was elected president of the Intermountain Lumber Dealers Association at the annual meeting held at Salt Lake City. Vice presidents named are V. B. Belnap, Associated Builders Supply Co., Ogden, Utah and Max Ker, Max Ker & Son Lumber Co., Idaho Falts, Idaho. Elmer Pickett of Pickett Lumber Co., St. George, Utah, rvas elected secretary-treasurer.

New directors named for the 3-year term were J. R. Coffin, Elko Lumber Co., Elko, Nevada, and Leonard Wright, Bonneville Lumber Co., Idaho Falls, Idaho. The other 3-year-director is E. D. McCaslin, McCaslin Lumber Co., Burley, Idaho. Directors for the 2-year term include Lincoln F. Hanks, Noall Bros. Lumber Co., SaJt Lake City; Marion L. Coleman, Coleman Builders Supply, Pocatello, Idaho; and A. O. Sheldon, Boise-Payette Lumber Co., Boise, Idaho.

Directors for l-year term are Stewart Ashton, Ashton Brothers Company, Vernal, Utah; Chales H. Bohrer, Pocatello Lumber Co., Pocatello, Idaho; and Clifton Kerr, Anderson Lumber Co., Tremonton, Utah. The dealerdirector on the national board is M. L. Horslev. Horslev Brothers, Soda Springs, Idaho.

King Light has joined the sales staff of Western Custom Mill, according to Floyd Scott, president of the Los Angeles lumber distributing and custom milling concern.

Hardwoods!

,NOIHTNO BUT THE BES''

NIMA Aworded €errificqte of Outstqnding Achievemenl

Washington, D.C.-National recognition for outstanding public relations achievement has been given the public relations program of the National Lumber Manufacturers Association.

The American Public Relations Association has awarded the NLMA a Certifiicate of Outstanding Achievement for its 1953 public relations program.

Douglas S. Steinberg, Director of Public Relations of the National Lumber Manufacturers Association, accepted the award for the association at a special luncheon April 6, at the Biltmore Hotel, New York.

The high honor accorded the public relations activities of the National Lumber Manufacturers Association was achieved in national competition with the public relations programs of more than 40 other associations. Fourteen other classifications were similarly judged.

A panel of judges under the chairmanship of J. Edward Drew, Director of Public Relations, Lever Brothers Co., determined u'inners of the 1953 APRA Achievement Awards.

The NLMA program will be made a portion of the "Archives of Public Relations" in the Library of Congress in Washington. It will also be used as a case study by the public relations classes of leading colleges and universities.

"Rusty" Stuart is the new office secretary greeting visitors at Western Custom Mill, Los Angeles office. This is her first experience dealing with lumber salesmen.

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5. Aulomotic conlrol of circulotion revcrsol,

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7. Adcquote rcconditioning.

Lcl us rhow you how thc lloorc Crorr. Circulation Kiln will pcy ite woy at your plonl ond hclp you m..l compctition mor. efiectively. Writc for informqtion-do it lodoy.

Moore Cro$-Circulotion Kilnr qt Wettel-Oviott lumber Cmpony, Ono lonth, Colltornio, produce quqlity dried lmber.

John D. Lelond Elecred President Of Long-Bell Lumber Compony

Washington, where Leland has taken an active interest in comnrunity affairs. He has been a director of the Longview Chamber of Commerce and of the Longview Community Chest. He is a member of the Kirvanis Club and has l^reen chairman o{ the Red Cross annual membership campaigu.

In addition to his Long-Bell responsibilities, the new l.resicient is a director of two banks, the state-wide National Bank of Commerce of Seattle, Seattle, Washington, and the Commerce Trust Company, Kansas City, Missouri, one of the Midrvest's largest banks, and of the Longview Fibre Company, Longvie'iv, Washington, a major paper :nanufacturer in the Pacific Northwest.

J. N[. \ Ihite's career in the lumber business began in 1906 rvhen he went to work as a young man for the Weed Lumber Company at Weed, California. In 1918 he was 1ilade general manager of this former subsidiary of LongBell, a position he held for the next thirty years. In 1947 he was elected a vice president and member of the board of Long-Bell and the {ollowing year he'ivas named president.

Kansas City, Missouri, April ZZ.-John D. Leland r,t'as yesterday elected president by the board of directors of The Long-Bell Lumber Company. He succeeds J. IvI. White, who is retiring from active duty under the company's retirement plan. White will remain as a member of the board of directors.

Har'ry G. Kelsey, since 1951 general manager of LongBell's Vaughn Division, Vaughn, Oregon, was elected a vice president. He will move to the company's western headquarters in Longview, Washington. Julian M. White, Jr., w-i11 succeed Kelsey as general manag'er.

Leland, 50, fifth president of the pioneer lumber company, now in its 79th year, came to the organization from Massachusetts in 1946. He is married to one of the granddaughters of the late R. A. Long, founder of the company.

After being graduated from Wesleyan lJniversity, Middletown, Connecticut, Leland attended the Harvard Schooi of Business Administration. He spent 2A years in the investment and commercial banking fields in Massachusetts before joining The Long-Bell Lumber Company as assistant to the vice president in charge of financial affairs.

The Lelands, who have three children, live in Longvierv,

Kelsey, a graduate of Oregon State College, Corvallis, Oregon, was engaged in public utility work in western Washington before moving to Longview, in 1940, as manrLger of the Cowlitz County Public Utility District. In 1946, he joined the engineering staff of The Long-Bell Lumber Company. Next he was promoted to assistar.rt vice president and was placed in charge of several u'estern subsidiaries of the company. On January 1, 1951, he became general manager of the Vaughn Division of LongBell with headquarters at Vaughn, Oregon.

Julian M. White, Jr., rvas named general manager of the Vaughn Division succeeding Kelsey. At the beginning of this year, White moved to Vaughn from \\reed, California, rvhere he had been assistant general manager of the company's operations there. He is a graduate of the University of California and the Stanford Universitv School of Business and has been with the company during l-ris entire business experience, with the exception of four and one-half lear in the United States military service, during Worlcl War II.

At the annual siockholders' meeting yesterday, the follorving directors lvere re-elected: Jesse Andre'ivs, of Houston, Texas; R. P. Combs, R. A. L. Ellis, L. G. Everitt, C. E. Lombardi, L. C. Stith and Joseph C. Williams, of Kansas

(Continued on Page 40)

John D. Lelond Horry G. Kcbcy

Dodge Repoils on Mcrrch Construction In Eqstern Stqtes

Los Angeles, April 10Dodge Reports of contract awards in March for future constru'ction in the months ahead smashed all records, F. W. Dodge Corporation announced today in stating final details of the Dodge figures previously announced in a general way by the White IIouse and by George Cline Smith, Dodge economist. The reports cover the 37 states east of the Rockies.

1. March contract awards reported were the highest for March in Dodge's 63-year history.

2. March rounded out the highest first quarter ln Dodge history.

3. Nerv highs were set for March and for the first quarter in each basic Dodge category: non-residential, residential, and public works and utilities.

Also, March was the seventh month out of the past 12 to set ner,v high records for the respective months.

"It became clear to economists last fall that the strength of Dodge Reports totals during that period foreshadowed a great height of construction activity during the first quarter of 1954 as reported April 6 by the Department of Commerce," said Thomas S. Holden, Dodge vice chairman.

"It may now be said likewise that the record-breaking total of tl-re Dodge figures for the first quarter of this year foreshadorv some very bright and booming records of construction activity in the months ahead as the contracts reported are carried out and the construction is put in place.

"The dollar that is paid to the bricklayer next June on a contract that Dodge reported in March will be in the hands of his wife's hairdresser the day before July 4. The dollar that is paid to the steelworker or the railroad man for making and hauling a girder in May will pass thru the hands of many people before June is gone. And construction's pay-out is in terms of billions per quarter."

Of twelve basic percentage changes that Dodge states to its statistical clients each month and which this month are being openly published, all twelve for March and for the cumulative months of the year are plus. This event did not occur in any month of 1953 which was the biggest year of Dodge totals.

It was not true in January and February 1954 in the Dodge figures which set new highs for those respective

months in the Dodge records, and which set also a new January-February two-month high.

Mr. Holden stated that the March record and the record for the quarter were not produced by any one or t'ew iarge contracts, but are 'n'e11 spread and obviously express widespread confidence in the future.

The basic totals and percentages were, for March:

The total of Dodge Reports was $1,527,517,W0, up 25 per cent over February and 13 per cent over March 1953 which was the highest previous March 'in Dodge history. Non-residential: $532,060,000, up 14 per cent over February and 18 per cent over March 1953. Residential: W67,737,0(fi, up 31 per cent over February and 10 per cent over March 1953. Public.works and utilities: $327,72O,000, up 34 per cent over February and 1,2 per cent over March 1953.

The basic totals and percentages were, for the first quarter 1954:

The total of Dodge Reports was $3,900,7&,M, up 13 per cent over the first quarter 1953 which was only a fraction of a percentage point behind 1951 as the top first quarter in Dodge history. Non-residential was $1,473,849,000, up 20 per cent over the first quarter 1953. Residential 'n'as $1,638,992,Ufi, up 10 per cent. Public works and trtilities was $787,923,000, up 8 per cent.

Scott Gould, Travco, Inc., returned after a one week trip to Eureka and ritory.

to San Jose April 7, the surrounding ter-

Elecfed President long-Bell lumber Co.

(Continued from Page 38)

City, Missouri; L. L. Chipman, E. H. Houston, J. D. LelanC, S. M. Morris and J. M. White, of Longview, Washington.

The following officers 'ivere elected at the directors' meeting foliowing annual stockholders' meeting: Jesse Andrews, Chairman of the Board; J. D. Leland, President; D. R. Bodwell, L. G. Everitt, T. E. Heppenstall, E. H. Houston. H. G. Kelsey, and L. C. Stith, Vice Presidents; G. M. Callaway and Geo. F. Ruth, Assistant Vice Presidents; R. A. L. Ellis, Secretary and Treasurer; G. W. McGaw, Comptroller; G. E. Easton and R. T. Frost, Assistant Secretaries; and K. G. Hanson, Assistant Secretarl' and Assistant Treasurer.

D0lf ouER G0. lllG.

Estoblished

S""orotiae

Cobinet flinirlt

Orientql

Orientol

Orientol

Philippine

Wells' Six Greqfesl Men

The late H. G. Wells, famous British historian and philosopher, was once asked to name the greatest men that ever lived, and he named just six: Jesus, Buddha, Aristotle, Roger Bacon, Asoka, and Lincoln.

Since four of these men are well known to the average reader of history, some discussion of the two lesser known should be of interest: Roger Bacon and Asoka.

Roger Bacon was an Englishman in no way related to that other great of the same family name, Sir Francis Bacon, who came several hundred years later. Roger Bacon lived from lzl4 to 1294, He is worth reading about at length, sort of a prophetic scientist who had a genius for looking into the future of the scientific world. He was one of the world's most original thinkers, yet only in the last few decades has his greatness been recognized. That Wells puts him on his list of greats, shows his high rank. He did not DO a great deal; but his thoughts roamed centuries ahead of his time, and pointed out mighty events and things to come.

He taught that the world was round; he constructed a telescope; he understood gunpowder and the magnetic needle; he predicted horseless vehicles that would travel

weapons of kindness that when he died he left behind a reputation close to the sublime. History says that he handled that total power more skilfully and beneficiently than any other ruler that ever lived. There seemed to be no guile, no hypocrisy in his later life. So thoroughly did he demonstrate that he loved his fellow man that there were no scoffers. Even the great Roman, Marcus Aurelius, pales beside Asoka. Such is a brief history of Asoka, the gentlest, kindliest, most loving man who ever held great temporal power.

Gompensqtion

The farmer drove his fine pair of mules and stout wagon to town, got drunk, started home, and finding himself too full to drive he got down, unhitched the mules and turned them loose to graze, crawled under the shade of the wagon, and fell asleep. When he woke he was still very drunk, and very muddled. The mules had strayed from sight. So he communed with himself as follows:

"The question is, is this me, or ain't it? If it IS me, then I've lost the finest pair of mules in this county. But if it ain't me, then I've found a mighty fine wagon."

A Difficult Gluestion

at high speed over the earth; he predicted flying machines, The big, stout colored woman had a very mean little boy, power-driven ships, and was farther ahead of his time in and was hauled into court for beating him unmercifully. his thinking than any other man in history with the possible Finding that she was a good, hard-working woman, the exception of another man on Wells' list-Aristotle. Bacon judge decided to let her off with a lecture on the respon\ ras surrounded by bigots and barbarians, and b,ecause sibilities of parenthood. In the middle of his remarks, she they could not understand his mighty thinking the Fran- cut in earnestly: ciscans imprisoned. him for *"rry y."r", and he died shortly "Jedge, kin I ax you jes' one question?" after they released him. His end proved, as did that of He said she could. many others, that it does not pay io be a wise man in a "De question I wants to ax you, Jedge, is dis: is you world of fools. evah bin de parent of a puffickly wuthleSs niggah boy?"

Now about Asoka. Six hundred years before Christ, Buddha, born a prince in India, founded the religion called Buddhism, which, in its various branches, covers India, Arabia, Persia, Turkestan, Tibet, China, Japan, Mongolia, etc. You could lose all the Christians in the world in t!-re followers of Buddha, and have a job finding them, so greatly would they be outnumbered. Buddha was the founder of that religion, but, like Christianity, it required a great salesman. What Paul was to early Christianity, Asoka was to early Buddhism. He was the Emperor of India. He was the world's greatest and most powerful monarch. With sword and force he conqured all India, and brought it under his heel. Then he became converted to the gentle beliefs of Buddha, and he became a great evangelist, preaching, teaching, and practicing the Brother-

t hood of Man. He conquered all India over again, the second time with kindliness, helpfulness, and brotherly love.

I asoka became horrified at war, and banished it from the

*orld that he ruled. So skilfully did he handle his new

old Zeke *as get*gF:1lfl:-'"T arter years or being a widower, to a young woman about 25.

While he was sprucing up for the event, a grandson came in to admonish:

"Gramp, we don't mind your getting married again, but why don't you marry a woman nearer your own age?"

"'cause," the old man said, "I'd heap druther smell perfume than leniment."

A Jewel

There is a jewel which no Indian mines Can buy, no chemic art can counterfieit; It makes men rich in greatest poverty; Makes water wine, turns wooden cups to gold, The homely whistle to sweet music's strain: Seldom it comes, to few from heaven sent, That much in little, all in naught-Content.

EXCEIIENT SOUR,CES OF

SUPPTY !

Ponderosq Pine

Pine Mouldings

Sugor Pine

t 953 Lumber Production Highest In Gluqrter of Century

Douglos Fir White Fir Studs

lncense Cedor

Speciolizing in Direct Mill Shipments

Vio Roil - Truck & Troiler

MIDDLETON & BEIRNE LUMBER CO.

Whofesole Lvmber Disfribufion

Generol Oftces Thomss "fom" Rollinson

Lumber production in 1953 totalled 39,222 million board feet according to preliminary estimates, the highest output in the 25 years that cornparable records have been maintained, reported the Lumber Survey Committee in its 91st Quarterly Report to the Secretary of Commerce. Also, 1953 marked the fourth consecutive year that production has exceeded 38 billion board feet. While the fourth quarter of 1953 experienced a seasonal decline irr lumber production, supply continued to exceed demand.

The Committee stated that lumber shipments failed by 2 per cent to maintain the accelerated pace of output during 1953, and new orders lagged 2 per cent behind production. Consequently, unfilled orders files at the mills slowly reduced through 1953, and gross mill stocks of iumber gradually increased in the last half to an estimateC 8,967 million board feet on December 31, approximating levels which prevailed prior to World War II.

Monogcr

Soufhorn Colifornio

Salas Oftcc

127 Eost Dycr Rood, Sonta Ano, Colifornio

Phonc: Klmberly 24717

TWX 9qnts Ano 7135

t024 fehomo Streel, Monoger

p. O. Box 734 BaY Areo Soles Ofice Redding, cqrirornio l3:f,ifl'::t::lir"#;.

Phonc: 294O phone: DlomonA 34697

IWX RG 49 TWX Son tl^oleo 33

Lumber ,consumption, taking into account exports and imports and changes in inventories, totalled an estimated 40,758 million board feet, one per cent above 1952. Lumber imports in 1953, totalling 2,770 million board feet, were 11 per cent above 1952, while exports of 643 million board feet were 12 per cent less than in 1952.

The Wholesale Price fndex of the Bureau of Labor Statistics reflected a gradual decline in average lumber prices tirrough the latter three quarters of 1953 which, except for a leveling off in December, continued in January 1954.

As an indication of the supply-demand situation, unfilled orders at the end of 1953 were equivalent to 19 per cent of gross mill stocks, compared wrth 23 per cent at the end of the third quarter, and 8 per cent on December 31, 1952, according to the Committee's report.

In the fourth quarter of 1953, lumber production rl,as 2 per cent below the final quarter of 1952, while shipments and new orders were 7 per cent and 9 per cent, respectively, below the output. Retail lumber inventories remained relatively stable in the fourth quarter, while retail sales were below year-ago levels.

Current reports indicate that 1954 lumber producti<.rrr so far has been below the unusually high output of the early weeks of 1953. While for softwoods both shipments and new orders this year have been greater than production, for hardwoods they have been less than the corresponding output.

John Eells, California representative for Hardwood Products Corporation, Neenah, \Misconsin, with offrces in San Marino, Calif., has announced the appointment of Virginia Andrews to the post of office manager-secretary. Miss Andrews joins the hardwood door concern following 12 years' constru,ction experience with the United States Army Engineers. She is well known in Southern California 'construction circles and has a well rounded experience in the building industry.

Lyle M. Brewsler

Kiln Drying Demonstrqfion Held At U.S. Forest Products Loborotory

Madison, Wis.-Twenty-eight men from lumber, pallet, millwork, flooring, furniture, and other rvood-working firms spent two weeks, March 29-April 9, learningr the ne'ivest techniques of modern kiln drying in a demonstration at the U. S. Forest Products Laboratory here.

This demonstration was the 78tl, given by the Laboratory's staff of seasoning experts and dry-kiln specialists, according to Raymond C. Rietz, chief of the Division of Timber Physics.

E,nrollee reaction to the demonstration u'as summed up with the almost general statement: "These 2 weeks will help me to save my company money."

The group included yard foremen, shipping clerks, kiln operators and student kiln op-erators, kiln engineers, plant superintendents, production managers, and firm presidents from 15 states and Canada. Three foresters from Turkey q'ere also enrolled.

In general, the demonstration combined lectures with practical work in which the enrollees actually dried lumber in the Laboratory's kilns. Everyone took part in the various phases of testing and operating, and each kept progressive dry-kiln records and worked out problems.

Special emphasis was given to methods of relieving drying stresses and minimizing drying defects, such as checking, end splitting, honeycombing, and collapse. The men were also shown how the Laboratory's drying schedules are applied and how they can be modified to secure faster drying under certain circumstances.

Fundamentals on the structure of u'ood in relation to seasoning, moisture content determinations, types of drv kilns, and the use and preparation of kiln samples were also covered.

In the laboratory periods, the enrollees were shown holv to check kilns for uniformity of drying conditions and how to analyze and correct difficulties relating to uniformity of kiln control.

Practically each member of the group had special interests and special problems of his own, said Rietz. Solutions to many of these problems were worked out in the laboratory periods with recommended practices and procedures. Others were discussed during lecture periods or at informal evening get-togethers.

A kiln operator estimated that by putting the accelerated

Enrolled in Celotex 25-Yeor Club

A veteran sales executive of The Celotex Corporation, Ernest C. Rautenberg, \\,as honored Thursday. March 25. rvhen he was enrolled in the companys' 21-Year Club at a special luncheon-meeting in Chicago's Bismarck hotel.

Rautenberg, who is assistant general sales manager responsible for Celotex sales in the western half of the country, was formally admitted to club membership by Henry \V. Collins, executive vice--president of Celotex. Following a standing ova-

company officials, Collins presented gold 25-Year Club pin and a gift {rom

A Dartmouth college graduate, "Ernie," as he is familiarly known to a host of home builders, contractors and building supply dealers throughout the country, joined Celotex as Indiana territory salesman on March 25, 1929. He became assistant manager o{ the firm's Chicago branch in 1937. The next year he was promoted to manager of the Boston branch, and in 1939, he was named to his present position, u'ith headquarters at tl-re administrative offrces of Celotcx in Ch:cag,.r.

Moves to New Address

Don Comstock, Southern California Western Pine Association has moved 4258 N. Bresee Ave.. Baldwin Park, number is Edgewood 7-3522.

representative for the to a ne'w address at Calif. The telephone

schedules in effect at his plant he u'ould be able to save many times the cost of his attendance at tlie demonstration.

A retail lumber dealer who plans to install dry kilns said the course would save him thousands of dollars.

Many of the group sought and received the advice of Laboratory specialists in other fields, such as gluing of laminated members, sawmilling, and construction practices.

Ernast €. Routenberg tion by attending Rautenberg with a the company.

GEORGE CLOUGH

WT tU MBE R

A few yeorr bsck I told this story in the column ond I feel it will srqnd repeoling. A lumber deoler, stcnding over hir baby's crib, wos Flled wirh rqpluro, odmirotion. doubt, eclo3y, increduliry, wonder. His wifc pul her srms qround hir neck ond coyly soid, A penny for your rhoughrs, deor." Stqrtlcd inlo consciousness, he blurted, "For rhc life of me I don't see how thcy ccn moke o crib like fhar for four buckr!" Wc know ir is impossiblc to obtoin o finishcd product, such 03 o boby crib, for four dollorc. But do you know thct wa sell our lumber al unbelievcbly low prices? You cqn sell your cu3tomors ond kecp lhcm sctirfied when you depend on ul for your mqleriol.

We'rc working hard to take the "icc" oul of "price" cnd we sincerely bc. lieve our quotqtion3 cre os slrcight from the shouldor os you'll ftnd ony ploce in Southern Coliforniq. You con depend on ur for prompt delivery of PONDEROSA PINE, RED. WOOD and DOUGLAS FIR-olro spccicl cutting items-mixcd corr ol stroight.

Wc will moke it worth your while to check with us - - SO DO lT IODAY!

Celebrotes 25rh Wedding Anniversory

Clif Roberts, general manager, Benson Lumber Company of San Diego, Calif., and Mrs. Roberts celebrated their 25th wedding anniversary on a trip to San Francisco the latter part of April. Enroute to the city by the Golden Gate they stopped over in Los Angeles to attend the Southern California Retail Lumber Association convention.

Elecfed President

Russ McCoy, McCoy Lumber Co., Hemet, Calif., has been elected president of the San Bernardino - Riverside Lumbermen's Association it was announced last month. Russ is active in Southern California HooHoo circles and is a member of several service clubs and fraternal organizations in the Orange Belt area.

Hondling Soles

Paul A. Loizeaux, for many years manager E. K. Wood's San Bernardino operation and also with Boyd-Darnell of the same city, is now handling sales for Cresmer Manufacturing Company with headquarters in Riverside, California.

Bqck on Job

Adds New Service for Their Deolers

Fisk & Mason, well known distributor of building and roofing products in the Southern California market, has recently added a new service for their dealers; the distribution of hand split redwood fencing of all descriptions. According to Hugh Mason, president and manager of Fisk & Mason, their longlyfe hand split redwood fencing has been hand selected for grain, color and high quality, and like the Longlyfe hand split red cedar shake this firm introduced to the Southern California market many years ago, their new "Baby," Longlyfe fencing, lends itself beautifully to the ran,ch style architecture so prevelant in this area.

With a yard in South Pasadena and in Gardena completely stocked in all dimensions of Longlyfe handsplit redwood fencing plus post mortising equipment, Hugh Mason reports this new service has been greeted with enthusiastic customer acceptance. Mr. Mason also reports that Olympic stains distributed by his company are perfect for redwood and that each fencing ,customer represents a potential Olympic stain sale.

Don Muller, sales manager, Lerrett Lumber Co., Compton, Calif., wholesale red\,vood distributing firm, spent the last two weeks of April calling on retail lumber dealers in Arizona. While in the sun country he attended the Arizona Retail Lumber & Builders Association convention at Chandler, Arizona, April 23, 24 and 25.

7221

TOPAZ 9-7514

TOPAZ 9-7712

Jerry Essley, D. C. Essley & Son, Los Angeles, is ba'ck on the job following ten days confinement with the old virus infecton. Prior to his illness he spent several days in Palm Springs with his wife and Mr. and Mrs. Wayne Wilson. Wayne is also with the company.

Hollow Tree Lumber Gompony Acquires Goqstal Plywood & Timber Co.

Final liquidation of the Coastal Plywood & Timber Company holdings and the consolidation of more than a billionand-a-quarter board feet of standing timber u'ere realize'1 last month when transfer of titles were made to the Hollorv Tree Lumber Company, Ukiah, and other associated interests at the courthouses of Mendocino and Sonoma counties.

The purchase price of $4,500,000.00 and the huge amount of tirnber involved is one of the largest lumbering trans;rctions to take place in Northern California during the past 25 years, according to W. M. Moores, president, Hollorv Tree Lumber Company and head of the new Clovei-<lale Redu.ood Company, organized to own and operate the former Coastal Plywood holdings and sawmill at Cloverrlale, Calif. According to Mr. Moores increased operations of the extensive timber area will call for immediate employment of approximately 35O rvorkers and a similar number of contractors' employees.

The Hollorv Tree Redwood Company, managed by Max Barnette, with headquarters in Long Beach, Calif., will act as sales agents for the Cloverdale Redwood Company as n'ell as Hollow Tree, said Mr. Moores.

Woods operations have started and logs are now moving into Ukiah and Cloverdale, said Mr. Moores, and the combined operation and expansion of the two new mills will increase the companies annual payrolls to over $6,000,00.00 he continued.

"With the acquisition of the extensive Coastal holdings, irarvesting on a selective basis and good forestry practice n'ill continue to assure the perpetuation of the logging area for a minimum of 15 years," said Mr. Moores. "lt rvill also mean that we will produce a steady flow of Redu'ood to the markets of eastern, middle western and western United States, as our production possibilities are unlimited," he continued.

FPRS Secfion Meeting Plonned

The next meeting of the Pacific Northwest Section of the Forest Products Research Society will be held in the Grays Harbor, Washington area May 17 and 18.

Monday, May 17, registration will take place at the Elks Club, A,berdeen, from 1 to l:30 p.m. From 1:30 p.m. to 5:30 p.m. speakers rvill present technical articles on hardboard problems.

Tuesday, Nfay 18, the attendees will leave Aberdeen at 5:30 a.m. to go clam digging at Copalis Beach. There will l;e a choice of three plants to tour from 10:00 a.m. to 12 noon. There will be another registration session from 1:00 p.m. to 1:30 p.m. at the Elks Club, Aberdeen and another technical session from I :30 p.m. to 5:00.

There will be a social hour from 5:45 to 6:45 p.m., dinner at 7 :O0 p.m., and the guest speaker at 8:30 p.m.

Ella Shelton, secretary for D. C. Essley & Son, Los Angeles wholesale lumber and plywood distributors, spent Easter week vacationing. The way business was "popping" we r,r'ould say Chuck Lember missed her very much.

"For over 42 years we hove been furnishing cuslom mode VENEERED DOORS, SIAB DOORS, PANET DOORS cnd SIORE DOORS-ony size, thicknesr or detoil-to rhe Re?qil Lumber Deolers of Southern Californis cxclurivcly. lhe mony ilemr we firrnish cre cu3foma? pleoser -ond mighry profitoble to hcndlc, too." Sane

Cosh ln On Curiosiry

By G. F. Hoppe Insulite Soles Promotion Monoger

Not long ago I boarded a bus for a trip from Knoxville, Tennessee, to Gatlinburg. A fellow got on before the bus departed and tried to sell pillows. He called out in a loud voice-"Pillows, twenty-five cents. Your last chance to buy a pillow."

He didn't sell a one. Why? Because he didn't become curious enough to find out why the people on the bus really needed pillows.

The pillow salesman could have built a real sales story to cash in on that need. "Rest your wearv head on a soft, white pillow and arrive at Gatlinburg completely refreshed-only twenty-five cents." With that approach he may have sold all the pillows he had.

Curiosity-a genuine interest in the other fellow-can be a top selling tool, but it takes practice to successfully use.

Have you tried to buy an automobile lately? Maybe you had the same experience I did recently I went in to look at one of the larger automobiles. On the showroom floor was a canoe. Just being curious, I asked the dealer how mu,ch he wanted for the canoe and he replied that if I bought the car on the floor he would knock $600 off the price of the car and throw in the canoe for nothing.

Never once did he open the door and ask me to sit on the nice, soft, foam-rubber cushions or raise the hood to show me the gleaming power plant underneath. The auto salesman showed no desire to find out what kind of a car I might be interested in. He wasn't curious enough to ask if I rvanted the car for business or pleasure, how many people in my family, what color I might like. I

He simply failed to cash in on my original curiosity in the car !

Let's take a look at our orvn business. Do rve honestly try to "Cash in on Curiosity?" Do rve find out t'hy a customer or prospect should do business vr,'ith us ? Do rve plant thought provoking ideas in people's minds to arouse their curiosity? Do lve get the other fellorv's point of view ?

Perhaps, like the pillow and auto salesman, u'e too have been guilty. We may lack the extra push that spells greater success. Curiosity can give us that push-the curiosity of genu,ine interest in other people !

We have the product knowledge. We knor,v our bnsiness from A to Z. We know what people need tvhen they come to us for help. How do we handle a prospect or customer when he comes in to see us?

Here's how a successful dealer I know handles a prospect.

When a fellow comes in for a can of paint he asks him what he intends to paint. He finds out what he is going to use it for. He asks a lot of cluestions and before the customer leaves he sells him the paint, some sandpaper or steel wool, some putty, a brush and paint brush cleaner and some turpentine.

A man and his wife entered another yard I visited recently and said they wanted to fix up an upstairs room. Tl.rey wanted to look at some interior finish materials.

Before the dealer would show them a thing he asked a lot of questions like, "What side of the house is the room on North, South, East or West ?" Why, because he wanted to determine what ,color they should be interested in.

He asked if the room or area was finished off. or if it is an open area. He asked the size of the room. Then he proceeded to show them samples and explain the products in detail.

He didn't take their orrCer, but arranged to visit the

G. F. (Gerry) Hoppe

people that night ancl look over the room. Then he sold them a real bill of goods !

\Ve can plant the seed of interest in i>rospects u-ith adr-ertising, sales promotion and personal contacts. Then, to success{ully follor.l. up this interest. \\'e must be curious.

Time has brought a great change in this business of selling building materials. Today, \\'e must continue to:

Find out the needs of our customers ancl ltrosltects.

Strir,e to get the custom"r'5 yigurpoint.

Find cut t-hv n'e lost the last order so that \\'e \\-on't lose the next.

Be interested ir-r people to the about them.

Remember, u'e're in business tcr in those we serve u'ill enable us to

Appointed Sqles Monoger

point of being curious serr.e others. Interest "Cash in on Curiosity !"

J. C. Rassenfoss, president and general manager of the Irickering Lumber Corporation. Standard, Calif., has announced the promotion of Don Higgins. n'ho for the past tu'o years has been assistant sales manager, to the position of sales manager.

Don Bufkin, Hobbs \\rall Lumber Company, Los Angeles, spent several days during the month of April in San Francisco and Northern California on a combined bnsiness and pleasure trip. He n'as accompanied by N{rs. Bufkin.

Here's fhe ftnish home builders demond! Becquse Royol .Dutch Plostic Spor is neorly woler white, il's the ideol finish for oll types of blond woods ond olher surfqces.

It keeps Pine, Fir, White Pine, Redwood ond Hordwoods neqrer to lheir originol color thqn ony olher Spor finish.

We guarantee lull sofisfocfion. ColI us Jor trial order.

PAINT

CO.

LAWRE]IGE, PHILIPS TUIUIBER GO.

OtD GROTYTH FUtt SATYN REDWOOD STATIPED DOUGLAS FIR . ROUGH DOUGTAS FIR

Bqluro - Pre-finished Poneling

Arcoto Redwood

Compony Soles Sroff

Frank \Aratson, California sales manager for the Arcata Redlvood Company, recently announced Lloyd He'cathorn had joined the sales force of that Company as of the first of this year and rvill assist in sales in the Sacramento and San Joaquin Valleys.

Lloyd is a graduate of the University of Oregon and during World War II was a lieutenant in the U. S. Navy Errgineers. For the past six years he has been with Paramino Lumber Company, San Franci-sco, and traveled their San Joaquin and Sacramento Valley territory.

Lloyd is married, has three children and will continue to reside in Orinda, at 2I5 La Espiral. His phone numbdr there is Orinda 8847.

Balura, factory finished with an exclusive process that duplicates fine hand finishes, comes in easy-to-handle 4-foot by 8-foot hardwood panels in random plank pattern. Developed to bring out the rich grain, this process adds a selection of tones to the wood without diluting its natural character. It adds a rich rubbed lustre that is neithe' shiny nor dusty.

This beautiful hardwood paneling, quarter-inch thicli, is easy to install with counter-sunk finishing nails in th,: grooves. It appeals to men and 'ivomen alike because it is pre-finished.

An installation of Balura has been provided for Research IIouse 1954 at 1514 Rising Glen Road, in Los Angeles by the distributors, Zeesman Plywood Corporation. The many doors throughout Research House \\'ere also supplied by Zeesman.

Promotion of Balura is being carried on both by the manufacturer and by Zeesman to support the dealers n'ho handle Balura. Visit the Research llouse installation to sec for yourself the beauty of Balura, or contact Zeesman Plywood Corpoation, 2316 S. Santa Fe Avenue, Los Angeles, for samples of this new pre-finished hardwood panelingrhe phone number in Los Angeles is LAfayette 0175, in Fresno 2-2161.

Freeman Campbell, sales executive of the \Vesterr-r Custom Mill, Los Angeles, spent the latter part of April on vacation "pouring cement." He is building an addition to his home.

Joins

Lloyd Hacorhorn

Thomas McNamara, of McNamara Crescent City, Calif., spent April 28, California, visiting with dealers and

& Peepe Lumber Co., D and 30 in Southern wholesalers.

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern Califonnia GREEN OR DRY ROUGH OR SURFACED

By rail or truch

tr'orest Products $ales Compilny

8404 Crenshaw Blvd. INGLEWOOD, CALIFORNIA Pleasant 3-1141 Teletype LA 858

HARDWOOD DOORS

To Architect's Specifi cotions Flush Doors

X-Roy leod lined Doors

Grounded Doors

Sfqndqrd Ponel Doors

Auditorium Doors

When They Soy - "l Wqnt To Do Something Drqmqtic" Suggest .

This exolic corner, developed from Tonguile Ribbon Sliced Plywood, cut into lorge squqres. By olternoting the squores verticolly ond horizontolly, using BAYLAUN No. 190 Round os o ponel divider, on interesting originol effect is ochieved.

Saailarcat PLYW00D @

68I9 WEST BOULEVARD INGLEWOOD, CALIF.

Riverbqnk Sound Insulqting Doors

Cuslom Monufoctured By

HARDWOOD PRODUCTS CORPORATIOT NEENAH WISCONSIN

Represented in Colifornio By

Moin Offlce cnd Ycrrd 9lh Avenue Pier Ookland, Colif. TWinooks *9866-7

Teletype OA 216

PacrFrc FoREST PnoDucrs, lNc.

\(/HOLESALE LUMBER

Douglas Fir - Redwood - Ponderosa and Sugar Pine

Pccific Elecrric Bldg. 6rh & Moin Streeis, Los Angeles 14 TUcker 1232-1233

Bronch Oftice ond Yord Cclifornic Ave. qt So. 4rh 5t. Fresno, Colif. Phone 4-5234

Buying Offices: Eurekc, Cqlifornio; Eugene, trnd Gronts Poss, Oregon

T\TENTY-FIVE YEARS

As reported in The California Lumber

Jerry Sullivan, Jr.. of San Diego, rvas elected president of the Pacific Coast Hardwood Dealers Association at its annudl convention held at Del Monte, California, April 19 and 20. BoLr Taenzer, of Los Angeles rvas elected secretary ancl treasurer.

F. K. Prescott, fornia, died there services. IIe rvas

pioneer lumber dealer of Fresno, Calion April 10, while attending churcl.r 78, and the father of F. Dean Prescott.

The Lumbermen's Club, of Arizona, announces that anntral convention rvill take place at Nogales, Mav 17, 19. John H. Wood, president, issued the call.

The King Lr.rmber Company, of Bakersfielcl, is building a new and modern retail lurnber yard and plant at \Vasco. California.

N[rs. Ora Ferger, April 11. n'ife of J. C. Ferger, Fresno, died there

AGO

Merchant May TODAY 1, 1929

C. C. Patrick, of Portland, Oregon, has been elected a director of the National-Arnerican Wholesale Lumlter Association. to reDresent the West Coast.

The grading rules committees of the California White & Sugar Pine Association and the Western Pine Association met at Bend, Oregon, April 16, and agreed on a joint set cif grading rules to l>e published at once.

its 18, Angeles district Smith presiding.

Yard ou'ners and managers of the Los held a dinner n.reeting April 23, 'lvith Ken

Pacific Coast hardu,ood flooring dealers met at Del NIonte, California, April 18, and organized a neu' association called the Pacific Coast Hardwood Flooring Dealers Association, n'ith C. \\'. Cooper, of Los Angeles, its first president.

L. W. llocDonsld Dcve Loshley

W. MscDonold

MoOoy

Office ond Yqrd

3400 Eost 26th Street

los Angeles 23, Colifornio

Esroblish Hoo-Hoo-Efte Club No. 4 ln Son Diego, Cqliforniq

On the evening of April 9, at the U.S. Grant Hotel in San I)iego, Cali{ornia, fifteen Southern California lumber wonren met and completed arrangements for Hoo-HooEtte Club No. 4.

-\t this dinner meeting Ann Murray, founder and organizer of I.os Angeles Hoo-Hoo-Ette Clult No. 1, and Agnes Mclntyre charter member of the first rvoman's fraternal lumber organization attended and helped the 13 founders of the San Diego group launch their club.

In addition to the trvo "Cats" from Los Angeles u'ho held the concatenation, the following women "Kittens" became charter rnembers of tl-re San Diego club: Dodie Pe:rse ar-rcl Barbara Soleman, Daviclson Plyrvood, Inc.; Vi Drrnne and Marjorie Martz, Frost Hardrvood Lumber Co.; Aleta Carmer, Ocean l3eacl.r Luml>er Co.; Gladys Berner, \\lestern Lumber Co.; Alice Spies, Dixie Lumber Co.; Dorothy Snell, Tarter, \\/ebster & J<ihnson, Inc. ; Betty Rees, Sullivan Hardwoocl Lumber Co.; Dorothy Fox, Dorothy \\Ieiss, Dorothy llyne, and Ina \,Vheeler from the Lumber & Builders Supply Co., Solana Beach. The follou,ing rvere elected as temporary officers : Dodie Pease, president ; Dorothy Snell, secretary ; Alice Spies, treasurer; and Betty Rees, membership chairman.

The Clull has schecluled the next meeting for Mav 4 at rvhich time permanent officers will be installe<l for the 1954-55 year.

Wlr"lntale {um6",

WESTERN RED CEDAR

KIIN DRIED DOUGLAS FIR UPPERS

KITN DRIED REDWOOD UPPERS

CUT JA'YIB STOCK_SHOP REDWOOD

ANgefus 9-8216

Northern Colifornio Mills -TO SERVE YOU !

Door Jomb, Window Frome ond pre-cul Furniiure stock pockoged ond delivered to your specificolions. Milling

CATIFOR,NIA BUILDING PER'NFS FOR MARCH

Hemet

Huntington Beach

Huntington Park

Inglewood

Kern County

La Mesa

La Verne

Lindsay

Lodi

Lompoc

Long Beach

Los Angeles

Los Angeles County

Los Gatos

Lynwood

Madera

Manhattan Beach

Marin County

Martinez

Marysville

Maywood

Menlo Park

Merced

Mill Valley

1\Iodesto

Monrovia

Montebello

Monterey

Monterey

View

Mountain Park

Newport Beach

North Sacramento

Oakdale

Oakland

Ocbanside

I'alm Springs

Palo Alto ......

Palos Verdes Estates

Pasadena

Paso Robles

Petaluma

Piedmont

Pittsburg

San Bruno

San Diego

San Diego County

San Fernando

San Francisco

San Gabriel

San Jose

San Leandro

San Luis Obispo

San Marino

San Mateo

San Mateo

San Rafael County

Santa Ana

Santa Barbara

Santa Clara

Santa Clara County

Santa Cruz

Santa Maria

Santa Monica .....

Santa. Paula

Santa Rosa

S'eal Beach

Selma

Shas,ta County

Sierra Madre

Solano County

South Gate

South Pasadena

South San Francisco

Stockton

Sunnyvale

Torrance

Tracy

Tulare

Tulare

Turlock County

Ukiah

Upland

\rallejo

Ventura

Ventura

Oroville Grovc County

Vernon

Visalia

Watson'ville

West Covina

Whittier

Woodland

Yreka

Yuba City

NOW ! LON GLYFE Handsplit Redwood Fencing

Pclings - - Morfised Posts . - Splir Roils Get them when you want them qt either of our two convenient yords - - -

5o. Possdenq: 855 El Centro 5t.

PYrqmid l-1197

SYcomore 9-1197 Gordeno: 1858 W. Rosecron Plymouth 6-ll12 MEnfo 4-1196

Teco Adds Ginn fo Sfqff

WashingtonThomas J. Ginn, 29, wood technologist and quality control engineer, is the newest addition to the growing laboratory staff of Timber Engineering Company. research af,filiate of the Naticnal Lumber Manufacturer.s Association, according to C. A. Rishell, director of research.

After receiving his forestry degree from the University of Nerv Hampshire, Mr. Ginn completed his postgraduate stuclies at North Carolina State University, from which he received his master's degree early this year.

Mr. Ginn is a former quality control engineer for Singer Manufacturing Company, having served in that capacity at the sewing machine producer's South Bend, Indiana, plant. He came to Timber Engineering Company from the Vermont Furniture Company, Winooski, Vt., where he supervised the sanding and assembly of maple furniture.

Mr. Ginn's initial assignment, at the Teco Laboratory, is the study of causes of sunken glue joints and of corrective methods. The project is a major one sponsored by the furniture industry in its participation in the overall hardwood research program conducted at tl-re laboratory.

. F}qIR;EE' ARE AMONGTHE TALLEST IN THE WOR.LD - AR|E FAMED FOR. -IHEItr.. L'N'/6LEAN, g-rp.A'GAT TRUNK5 - WILL 63OW g3FEET IN HE'6HT IN 4OYENZS.

Bill Gilbreath, Gilbreath Chemical cisco, recently spent a rveek in Los Company, San FranAngeles on business.

Fred Windeler, George Windeler Co., Ltd., returned to San Francisco April 23 after spending a u'eek in San Diego on business.

G. C. (Ted) Hoyt, general manag'er of the Lumber Nfill & Sunpll' Con-rpanv. of Roseville ancl Los Angeles, California, announced last month his organization had completed renovation of its Roseville remanufacturing plant ancl that production u'ill be immediately steppecl tlp to meet the current demand for lumber in Southern California.

I-umber Mill c& Supply specializes in the distribution of 2x6 and 2x8 \\lhite Fir, Incense Cedar for exposed ceilings. Ponderosa Pine paneling and many other Pircific Coasr lumber products for the retail dealers.

"The present output of our plant at Roseville n'ill ex-

Frank Watson, California Sales manager for the Arcata Redu'ood Companv, l'ho has been on leave of absence since he became ill last November. is nou' back in his office at 420 Market Street, San Francisco. His many friends 'ivill be glad to l.rear of his complete recovery and return to actirre participation in the sales field.

Compleles Renovotion of Remonufocturing Plont

ceed 25 million feet annuallv," said NIr. Ho1't, "aud our remanufacturecl materials are in clemand throttghout the fast growing areas of Southern California," he continued.

\\'. J. (tsill) Belau, general sales manager for the concern, is head of sales s'ith oflices in l,os Angeles, rvhile Ted Hoyt rnakes his headcluarters at the plant in Roseville. This company also maintains a procureltlent office in Northern California to take care of carload demand for all species n'here direct shipment is desired. Other n.rembers of the sales staff include J. A. (Josh) Dearmin, I-ogar-r Heath and Virgil Hou'ard.

Joe Petrash, Southern California represerrtative for \\rinton Lumber Sales Company, Sacramerrto, Calif.. spent t\\'o u.eeks recently in Oregon and Northern Caliiornia on a mill survey trip for the concern. \\rhile in central Caliiornia he attended a general sales meetir-rg held by the exectltives of the company in Sacramento.

Jlanlt d Saler

lumber Mill & Supply Co. plont of Roseville, Colif.

JAMES L. HALL.CO.

PHONE: 9Utter l-752O lO42 Mlll5 BUIID|NG, SAN FRANCISCO 4, CAtlF. TWX S.F. 864 STADlUli, BLEACHER cnd OUIDOOR SEATING, HEAVY CONSTnUCTTON ,I^ATERIAI5, POLEs, llEs, PALLETS, POSI3, PtltNO PORT ORFORD CEOAR (Whitc Cedcr or lcwron Cypror)-Al,AtKA (Yellow) CEDAR-DOU@IAS FIR rED CEDAR-REDWOOD (Splir & Scwn)-S[l(A SPRUCE-WESTERN HEilTOCK-SUGAR PrNE-PONDEROSA ptNE

Pocific Coosl Lumber Producls

REDWOOD PINE FIR

Direct RailTruck d Trqiler

I. W. Matlick Wholescle Lumber

DUnkirk 2-2301 DUnkirk 5-2618 3757 Wilshire Boulevcrd Los Angeles 5, Cqli{ornia

Paoifio Lumher llealors $upply Im.

25914 President Ave., Horbor City, Gollf. P. O. Box 657

Telephone DAvenport 6-6273

Monufocturers ond Jobber3 of SASH

GATUIE RSTOil

& GREElI LUIUIBER CO.

535

Ponderoso

HARB(IR

CO., IJIC.

Sefiing Up Progrqm of Distribution

Recognizing the importance of the small builder, and the growing "do it yourself" element in the light construction field, the Ready Hung Door Manufacturing Company of Southern California is setting up a prograr.n of distribution for retail lumber yards in this area.

The Burbank company manufactures a patented casedand-hung packaged door unit rvhich has won t'ide acceptance by the construction industry in the past three years.

Wholenle

Powell ol Emborcodero felephone YUkon 26919

Scn Frcncirco ll fWX S.F. 9O8

DBIIT T'LADINB

733

Phone Long Beach 6-5217

Teletype

According to C. B. Ramsey, Ready Hung Doors' salesmanager, initial distribution u,ill be concentrated in the San Gabriel Valley. Henrv Wetherby, 355 South l\Iadisorr Avenue, Pasadena, and a lifetime resident of that city, is representing the door comPany in the area, calling orr the trade. Salesmanager Ramsev states that more than trvo score retail yards are nou' handling Ready Hung Doors.

An aggressive advertising program is non' ttnder .r'a)'. Appeal is directed to small builders and home otvners rvho do their orvn remodeling and repair rvork.

Will Hanes, r,r'ell knou'n in Southern California circles, has been appointed sales manager for C & ber Company, Compton. Calif., according to Bill general manager of the wholesale concern.

the \\rhittier, California, Ro7 in Palm Springs attending to l'ill also attend meetings in lJ.

lumber S LumStover, President Dee Essley, of tary, rvill spend May 6 ancl State Rotary affairs. He Apple Valley May 14 and

Lloyd Webb and Jack Murphy, executives of E. J. Stanton & Son, Inc., Los Angeles, spent tr'vo r,veeks during last month in Eureka, Calif., and points north, on an annual spring buying trip for the company. They returned in time to attend the Southern California Retail Lumber Association Convention at the Statler Hotel April 20 to 22.

George V. Turner, formerly rvith Inland Lumber Company, Bloomington, Calif., has joined the sales staff of E. J Stanton & Son, Inc., Southern California hardrvood clistributors, Los Angeles. Turners'ill cover the Nevada and Arizona territory, also San Bernardino. Riverside and Imperial Valley.

Recreqtion Use of Notionql Forests ln 1953 lncreosesT Per Cent Over lg12

Outdoor recreation on the national forests drew a record number of visitors in 1953, the U. S. Department of Agricuture annonnced.

Reports from Forest Service field offices show visits made during 1953 totaled 35,400,00, an in.crease of 7 per cent over visits in 1952 and a 97 per cent increase since 1951, the highest pre-war year. Not counted in the total are an estimated 90 million sightseers who drove over forest highu,ays to enjoy forest scenery and spe,ctacular views.

Based on sample counts, approximtely 8,680,000 recreationists listed picknicking as the primary purpose of their visit. Fishing drew 6,803,000; hunting, 3,161,000; camp- irg, 1,881.000; winter sports, 1,838,000 and swimming, 1,104,000. -\bout 9,285,00O listed general enjoyment of iorests as their primary objective. Other visits were for hiking, riding. canoeing, organization camping, and rvilderness travel.

The almost 100 per cent increase in use of camp and picnic ground fa,cilities has caused severe overcrowding in many of the 4,300 national forest camp and picnic areas. \\'ith increased use these areas have to be cleaned up more often. Improvements such as tables, benches and fireplaces are wearing out and sanitary facilities are overtaxed. Campers and picnickers overflow the designated areas and use land on which no facilities are provided.

To help with this problem, the Forest Service urges national forest visitors to leave the forest clean and neat for the next visitor. That will permit use of funds for repair and upkeep of worthwhile improvements rather than for picking rlp papers, cans and trash.

Son Joqquin Hoo-Hoo Club

Wif f Meet Moy 7

The next meeting of the San Joaquin Hoo-Hoo Club rvill be held Friday, May 7, at the Sunnyside Country Cltrb. Herb Thompson is arranging for the affair and a prominent speaker will address the group in the evening follorving dinner. A golf tournament is scheduled for the afternoon. Election of officers for the coming year rvill be held at the business session.

R. R. "Bob" Leishman, A. L. Hoover Company, San Marino, Calif., and Mrs. Leishman will arrive in San Francisco May 3 aboard the S.S. President Cleveland of the American President Lines. Following a short stay in San Francisco they r,r'ill continue home from their six weeks' voyage of the Pacific. While away they made ports of call in Honolulu, Yokohama, Kobe, Hongkong and Manila. The Round the Pacific Cruise was a combined business and pleasure trip for Mr. Leishman.

Harl Crockett, Tarter, Webster & Johnson, Inc., Los Angeles, tried his luck at r\rater skiing on the Salton Sea last month with disastrous results. It is reported he took a "nose dive" straight to the bottom when he flipped high into the air on a turn.

FRED C. H(ILMES TUMBER Ctl.

Wholesqle lumber

Douglos Fir . Redwood - Whire Fir Concenlrction Yord qt Fort Brogg

f ruck or Rcrif Shipmenfs

Fred Holmes Cqrl Force Box 987, Fort Brogg, Colif. Phone 7681

Southern Lumber Gompany

Wholescrle Distributors

Fir -- PinG -- Redwood

4I2 West 6th St.-Pcrrk Centrcrl Bldg. Los Angeles 14, Ccrlil.

TRinity 0374

DEPENDABTE

B0HIfH0ft LUMBTR GO Inc.

WHOI^ESAI^E DISTRIBUTORS HARDWOODS SOFTWOODS PTYWOODS

QUALIIY

TRY ME - PIEASE

(Representing some of the bett folkr in the lurnber gome. Good connections-good mills-cnd a will to pleore.)

WANT ADS

Rate-Position wcoted $2.00 per colu:nn inch

All others, $3,00 per column inch

Clooing dctes lor copy, Sth trnd 20tb

FOR SALE

Used Gerlinger Canier Highway Model 7866-N, 66-in. bolsters. 30,000 pound capacity. Excellent condition-low price.

BURNABY aNd WILLIAMS

Van Nuys, Calif.

Phone STate 5-6561

POSITION WANTED

The General Superintendent of one of the largest stock millwork plants in the Midwest, wishes to relocater in California. Fifty years of age. Twenty years as Supt. with last employer. Has a proven record for increasing production, labor cost reduction and quality control, Excellent labor relations with employees. Is qualified to take complete charge of any size plant, or may consider a responsible Foremans position where a real job of production management is required. Can furnish the best of references.

Address Box C-2247, California Lumber Merchant I08 WLst 6th St., Room 56, Los Angeles 14, Calif.

F'OR SALE

l-RT 150 Hyster Fork Lift Truck. 7rA tons. Good condition. $3,7s0.

CRENSHAW MILL & LUMBER COMPANY 3213 El Segundo Blvd., Hawthorne, California Phone O.Regon 8-5011

DRY KILN FOR SALE

Present owner is no longer able to devote his time to this business, but it can be a real money maker for a person who knows the lumber business and can devote several hours a day. to it. Present operating personnel are thoroughly capable, but a general manager and contact man is needed. Kiln is located in Southern California and is completely equipped and operating. Satisfactory terms can be arranged for a responsible buyer.

Address Box C-2248, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

CAR UNLOADING CONTRACTORS

FREE 1953-54 printed price list mailed upon request. Our eleventh year, furnishing experienced labor to unload and sort lumber cars. One-day scrvice.

CRANE & COMPANY

5143 Alhambra Ave. Los Angeles 32, Cal. CApitol 2-8143

EXPERIENCED WOMAN DESI,RES POSITION

12 years lumber and lumber products. Thoroughly familiar with costing and pricing, credits, payroll & taxes, insurance, inventory & all office detail. Los Angeles area.

Address Box C-2246, California Lumber Merchant 10B West 6th Street ,Room 508, Los Angeles 14, Calif.

FOR SALE

Planing mill complete with burner and shaving bin. With or without land. Paved yard for custom milling or retail lumber yard. Milling in transit set up. 6OM ft. steam dry kiln if needed. A real buy.

767 Old County ,Road, San Carlos

Phones: LYtel 3-7881-EMerson 6-4775

Nomcr of Advertircn in thi: Dcportmcnt uring o blhd oddrcss cqnnol bc divulgcd. All inquiricr ond rrplil rhould bo oddrcssed to kcy thown in lhc advcrthcmrnt

SELL OR LEASE LUMBER YARD LOCATION

2400 sq ft. building and large yard, lumber shed, part paved, located on building material row. Busy boulevard frontage' Good spot for do-it-yourself lumber and builders hardware. Reasonable rental to right party, or sell with low down payment and balance like rent.

See 10806 or 10814 East Live Oak, Temple City, Calif.

Owner days, eves. or Sunday, DOuglas 7-1301

FOR SALE

Wholcsale lumber yard and mill, fully equipped, doing c]rslom mill work for over 50 retdil lumber yards in thc San Gabriel Valley.

Address Box C-2117, California Lumber Merchant 108 W. 6th Street, Los Angeles 14, Cdif.

CAR UNLOADING-HAUIING

Lumber and Freight

RAY-HOW CO.

7406 S. Main St. PL E-6853

Los Angeles 3 PL 1-3210

B UY_SELL-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Scrvice Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NBwmark 1-8269, NEvada 6-4805

FOR SALE

Cordesman 42" Ball Bearing Band Resaw with driving'motor and separate vari-speed feed motor, extra sar t blades-$1250.0o Mittison No. 2?'6 all electric 12" Lag Bed Moulder with set of Heads. fine condition.

Woods 3A" x 12" Sizer four knife top and bottom round heads, square side heads. Belts and shaving hoods, with 75HP motor direct connected to countershaft, complete with motor control-$1750'00 McDonough 54" Balt Bearing late model Band Resaw, several saw blades, motor drive with oontrol.

C. M. Tuley Machine Co.

82249th Avenue

Oakland, California

LUMBER YARD FOR SALE

Located about 80 miles from Los Angeles. Ground (acre), buildings (9fi) sq. ft.) ,Equipment, etc, $36,25O. Trucks extra. Inventory (about $80,0fi) to $90,000) at market plus 5/o. Sales have averaged over $400,000.fi) annually the last three years. This yard has made over $200,000.00 AFTER TAXES the last sixteen years. No bonus asked. Books open to qualified parties.

TWOHY LUMBER

CO.

LUMBER YARD AND SAWMILL BROKERS

7L4 W. Olympic Blvd., Los Angeles 15, Calif. PRospect 8746

FOR SALE

\TANT ADS

ARCHITECTURAL SALESMAN WANTED

I wish to discuSs a sales opportunity with a qualified millwork man and familiar with plans and specifications pertaining to institutional projects. Prefer man between 40 and 60. I have an opening ttrat can provide pleasant, dignified, and remunerative activity. No big operators need apply. Write to scription and price, contact

All or in part-At tremendous saving-Complete efficient all electric Circular Sawmill-35M production. 60M capacity electric planing mill. Newman 500 planer and matcher. Smooth--end trimmers. All of this machinery less than three years old. These plants are still intact and may be inspected at any time. For further details, de-

Paul Johnson 4505 West Hills Road

Corvallis, Oregon-Tel. 3-5822

SALESMAN WANTED

Established Building Material firm desires salesman for Oakland area. with lumber yaid and cabinet shop following. Write for particulars-all correspondence confidential.

Address Box C-2251, California Lumber Merchant 1O8 West 6th St.. Room 5O8, Los Angeles 14, Calif.

FOR SALE OR LEASE

Lumer yard cheap with or without Fork Lift. Located in heart of large development in Orange County. Reason illness. phone evenrngs. LAmbert 5-3882, Fullerton, Calif.

Car Unloading, Lumber Moving and Fork Lift Rental

Simmons Hardwood Lumber Co. has lnterested in steady employmcnt with a of high integrity will be considered.

For

Cqloveros Annuol Reporf

JOHN EELLS

2588 Mission Road, San Marino 9, Calif.

WANTED.

Salesmen and Office help. Must fully understand the Plywood business. State experience, place of employment, age, etc., in first letter. Confidential. Reliable well rated company.

Address Box C-225A, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

One Atlas Imperial Dissel Series No. 11112. 8 Cylinder 275 Horse Power Model a. Engine 668. Allis Chalmers t7i KW.--ZI9KVA. '180 Volts. 263 Amperes 3 Phase 60Cy. 514 R.p.M. Direct connected Generator with built in excitation. Serial No. l32j6l. Priced to Sell.

Frank B. Marks, Jr. P. O. Box 668. Newman, Calif.

SALESMAN WANTED

an opcning for an additional salesman. our steady growth is making this possible, progressive company contact us. Atl applications will be treated confidently. only

'interview please contact M. S. Mclemore at LOrain 9-?125 or write

Simmons Hardwood Lumber Company

11719 So. Alameda Street, Los Angeles 59, Calif.

Calaveras Cement Company's 1953 sales were up 61 per cent over the previous year, \.\rilliam Wallace Mein, Jr., announced in the president's annual report to shareholders. Citing statistics on constru,ction expenditures, Mein showed that cement shipments in northern California rose by 11 per cent iast year, as against four per cent over the nation as a 'whole.

If recent trends continue, Mein declared, 1954 rvill be another volume and prosperous year for Calaveras. "CaliJomia's rapidly grotving population has generated a tremeircious demand for more homes, schools, stores, highlvays and industrial facilities," he explained. "Contract an'ards and building permit authorizations-both reliable signals of futur.: building activity-have maintained a rising trend in California during the past several months. There have !reen sharp increases in many cities and toll'ns in the com. pany!s primary marketing area.

"Although most government and private sources predict

FIC Elecr Officers

If your are capable man

New York-The Forest Industries Council, policy coordinating organization of the lumber, paper, plup and pulpwoocl industries, has re-elected as its chairman for 195.1, Charles H. Sage, vice president of the Kimberly-Clark Corp.. Neenah, \\'isc.

Also re-elected for another year were Truman Collins of the Collins Pine Co., Portland, Ore., as deputy chairman, and A. Z. Nelson of the National Lumber Manufacturers Association as secretary.

Members of the FIC's Executive Committee also rvill continue in office for another year. They are Leo \r. Bodine. executive vice president of the National Lumbcr Manufacturers Association ; Earl W. Tinker, executive secretary of the American Paper and Pulp Associatiorr, and W. S. Bromley, executive secretary of the American Pulprvood Association. Bodine is chairman of the Execrltir.e Committee.

The election of officers took place during the FIC's annual meeting Feb. 19 at the Waldorf-Astoria Hotel, Neu, York.

a nationrvide decline 1954 cement demand

building outlays, $,e northern California believe that compal'e favorably u.ith that of 1953." Mein said that although the four-kiln Calaveras plant at San Andreas, California, has t:ipleC its production since the end of World War II, "each ,:lepartment was pressed for maximum output during most of 1953." The company's consolidated net sales fcir the year totalcd $8,518,166 as against $5,284,777 the year before.

"For Men Only" Plones

Something nerv has been added in plane service for businessmen in California. The t'j'nited Air Lines m:rcle effective April 25 trvo daily flights, to be known as thc "San Francisco Executive," and the "Los Angeles Ex,:cutive," 'n'hich depart daily from their respective cities at 5:30 p.m.

ADVERTISERS INDEX

*Advertirlng oppeqn in ollernote l[uer

Acne Applionce lifu. Co, -..--.---.-.--.....-.--.,t

Acne Sqrh Bolqnce Co. -....-.-.---.......-...-.:t

Anericon Hordwood Co. ....-.-.-....-....--........55

An€ri(on lunber & Treoting Co, ----..--..-. t]

Americqn 5irolkroft Co., fhe .-------.--..-...... tl

Anderron Wholerole lumber 5oler.----,..-. *

AnEelur Hodwood Co. -......,----..----........--57

Arcatq ledwood Co. -.-....-.-,----...--.......-..----45

A$oclqted Plywood ilillr, InG..........---l.F.C.

Atlqr lcmber Co. --.-......-.-.-....-..-.--.-.--..-..-.59

Boxfer & Co., J. H. --..-.-.-..-.-....-.-...-.....--.-.. *

Eli:s t Goter Lumber Co. --.-...-..-.-.---...-..--. *

Blue Diqmond Corporclion .-----.-.--.-.........-- !t

Sohnhof, [mber Co. -...-.--.-........--....-.-.......61

Eonnington lumber Co, --,--.--.-..-......-..-.-.----47

Sonnell-Word t l(nopp ------.----.-.--....-------.43

lruce Co., E. t. ------------.-.---..-....-----------.-.. *

lrurh Indurlriql Lunber Co. -.------.--.-----..*

lurns lmber Co. -.....--.-......,.,----.-.--...-...*

Gqlqverc Cemenf Co. ----...-..--------..-...----.32

Gqliforniq Poel & Veneer Co. .......-..-.,..-21

Cqrlow Co,

Cqscode Pqciic Lmber Co, ------.-..----..--...:3

Celotex Coporotion, The --.-......-.-.--,,--.--..*

Chotlond & Artociote!, P. W. .-.---.--.--..-.52

Chrittenron Lumber €o. -----.....-.-.-.....,..----- 4

Cobb Compony, T. n. -.-....-.-........-----.-----.--35

Clough lmber Co. --.-...-....-....------.--.........-48

Contolidoted Imber Co. --.-..-.....-...-.--------38

Cooper Wholerole lumber Co., W. E, -... {t

Cord: lmber Co, -.-...---....-..-...---.......-..-..48

Crorrett Imber Co. .-..-.-.-....-.....--.........-..-.. !t

C t t tmb€r Co. ......................................55

Dqlton, R. W, t Go.

Dimond W. Supply Co.

Donl & lurrell Soler, lnc.

Dollor Co.. The lobert

Dolly Vorden Lumber Co.

Donovar Co., Inc.

Douglo: Flr Plywood Arelotion

Droker Bcy Lumber Go.

Eortrhore Lumber ltlill Co,

lckrtrm Plyvood & Dmr Co.

Edwqrdr Lumber E ttifg. Co.

Emrco Plywood

E$ley t 5on, D. C,

Ecrekc Redwocd Lwber Co.

Exchonge 9millr Soler Cc.

Fcirhurl

Fern Trucking Co.

Fidler': llmufxtu.ing Co.

Flr Tex of Northern Colifmiq --.--.--.-...-...:l

Fir fex of Soufhern Colifmio ----.-......--.-,1

Firk & lloron -..----..-...51

Flmer, Erik .-.--.-...-----.--60

Fordyce Lunber Co. .---.---------.------.--.-..--.--.'l

Forerl Fiber Produd3 Co. --.-,--.---.--------.-.. tl

Forert P.oducts Soles Co. --.--.---.---...---.....-.53

Founloin Lmber Co., Ed ---------------...--..-..*

Fremm & Co., Stepho G. ----.--..----.-----. '1.

Newquirl, Jmer W.

Northern Redwood lmber Co. -.

Olren-Corpenter Iumber Co. ---------------.47

Orgood, Robert S. .-.--,--------.---.-.-...-------.-..--43

Ortling l fg. Co. .-.-.........-.--.-.-..--.---.--...--..*

Poci6c Goot Aggregot.r, Inc. --.-...-..-.--.--. 'i

Pqcifc Fir Soler ....--...-..-.........--..-.....--...-..--50

Pqcifc Lmber Go., lhe ....-...-....-.-.......------. rt

PGifi( Fde3t Produclr, Inc. ....-.---..---.-...--.54

Pcific Lunber Dmlen Supply, Inc. .-...---59

Pqrifc Werlgm lmber Co. ......--.-...-...-..2f

Pqciir Wlre Produclr Co. ....-...-...--.-....-..--.4t

Pon-Arlqtlc Trodlng Co. -......-.--..--...-.-.-...51

Pormco, In<. -.-....-.-....-...I9

Poul Bunym Lunbqr Co. .-.-...-..-.-..-...-.--.--47

Penberthy Lunber Co. -.-.-.--.-...-..------..--..--43

Perry Door Co,

Phippr Co., fhe

Pope a lolbof, Inc.,

Roioh lmber Co.

Reody Hung Door ilfg. Co. ol 5o. Collf.

led Cedqr lhlngle Burcw

llcci a Krute Lumber Co.

Rockport ledwood Co.

lo* Lumbs Sqler

Roy Fore!t Produd! Co.

9ompron Cmpoy

Smto Fe Lmber Co.

Smford-luller. Inc.

Seottl€ Dsr Co.

Se(urity Royol Dut.h Point lltfg. Go.

Sierrq Redwod Co.

Shively, Alon

Simmons Hordwood lmber Co.

Skogit trlill Go.

SeCol Buifding l$qlerlob Co.,

Southem Coliforniq lmber Soler

Soulhem Lmber Co.

Soulhwerl Plywod Corp.

Soulhwetlern Podlond Cemont Co.

Springfield IYlillr Co.

Stslon & 5o, E. J.

Stroble lumber Co.

Toube & Bergrtrm

Tobitr Fora.t Produdr

Olttuaaaa

P. \rY. Henry

P. W. (Wayne) Henry, 50, passed away suddenly on April I from a heart attack. He was with the Southerrr Pacific l\{illing Company at King City for a number of years, then started the Builders Emporium at Van Nuys, selling the business a few years later. He then operated x sawmill at Madera. For the past two years he was associated with Peter J. Van Oosting, wholesale lumber and building materials dealer of Glendale, in a sales and omce !nanagement capacity.

He is survived by a brother and a slster. Funeral services ',vere held at King City on April 5.

Roy Lindsoy

Roy Lindsay, owner-operator of the Lindsav Lumber Co. in Paramount, passed away at his home on April 11. Born in Minneapolis, he had been a resident of Southern California since 1922.

He was one of the organizers of the Paramount Chamber of Commerce, and was a member of the Order of Elks arrd Virginia Country Club in Long Beach.

He is survived by two sons, Warren and Jack Lindsay, and a daughter, Mrs. Patricia Johnson. Funeral services were held April 14 in Our Lady of the Rosary Church in Paramount.

How lumber Looks

(Continued from Page 2)

shipments were 90.5 per cent above; new orders 1\'ere 85.8 per cent above. Compared to the corresponding $'eek in 1953, production of reporting mills 'lvas 6.8 per cent belor.v; shipments were 11.6 per cent belo'rv; and neur orders \\'ere ll.7 per cent below.

The Western Pine Association for the r,veek ended April lO, 116 mills reporting, gave orclers as 75,6n,OOO feet, shipment 75,701,000 feet, and prodttction 72,262,00O feet. Orders on hand at the end of the \veek totaled 239.530.0C0 feet.

The Southern Pine Association for the week endecl April 17,95 units (110 mills) reporting, gave orders at 15,756,000 feet, shipments 17.158,000 feet. and production 17,9&,000 feet. Orders on hand at the end of the week totaled 43.371.000 feet.

lalond Lvmber Co. -..-,-.,-..-..----,---------.--.-..*

ln.ulite Co. ------,-.-,-..------ 5

Jonison Lumber & Shingle Co. *

John:-lloville Colporotid ---.--.-..-,-.-...--Il

Johnsq Imber Corp., G. D. ---.....-...--.-..,- I

Jordqn

Lqmon f.mber Co. --.-......-.--.-...-......-.......25

Iorren-ilerriield,

towence-Philipr

The \\rest Coast Lumbermen's Association for the t'eek ended April 10, 174 rr'ills reporting, gave orders as 122,762,0ffi feet, shipments 120,401,000 feet, and production 122,3D,000 feet. Unfilled orders at the end of the u'eek totaled 510.644.000 feet.

For the \\'eek ended April 17, these same mlils reported orders as 114,593,000 feet, shipments 138,195.000 feet, and production 128,099,000 feet. Unfilled orders at the end of tlre u'eek totaled 487.042.N0 feet.

BUYER'S GUTDE

- SAN FRANCISCO

Dolly Vcrden Lumber Compcny (Sqn Mcteo) .Flreside 5-3943

Drakes Bcy Lumber Co.. .....Glenwood {-1854

The Roberl Dollor Co.. ...EXbrook 2-3454 Edwards Lumber 6 MIg. Co.........SUtter l-6650

Gcmorsloa d Greca Lunber Co....lUnipcr 5-6083

Hcll Co., Icueg L. ........SUttcr I-7520

Hqlliaan Mackin Lunber Co.. .DOuglcs 2-l9ll

Hommond Lumber Co.. .DOuglcs 2-3388

Hcrbor Lumber Co,, Inc.. ..YUkon 2-6919

Hcylork Lunber Co,. ...LOmbcrd 4-5811

I. E, Hisgias Lumber Co. .VAlencic 4-8744

llobbs Wcll Lumber Co.. .GArtield l-7752

Iac....DOuglcs 2-2060

Trinity River Lumber Sqles Co.....Skyline 2-2040

Union Lumbcr Compony. ......SUtter l-6170

Vcn Arsdcle-Hcrris Lumber Co. Inc. ........JUuiper 4-6592

Wendliag-Ncthon Co. ....Suitcr l-5353

West Coart Timber Products Ageacy.Yllkou 2-G145

Inc..... TWinocks 3-9866

Gcucrston & Green Lumber Co.....KEllog {-6464 Strqbte Lumber Compcnv ......TEmplebcr 2-5584 pANELS_DOO3S_SAI;H_SCBEENS

Golden G<rte Lunber Co. Triogle Lunber Co.. ..TEmilebcr z-Sgss (WolnutCreek)'..YEltowsioae{.4{l6CcrlW.W:fts..

Gosslin-Hcrding Lumber Co. W.Bt6rB Dry Kilu Co... .LOckhcven 8-3284 Emsco pllvood ..KE1og 6-{233 (Wclnut Creek) . ..YEllowstone 4-974 - HABDWOODS Hill d Morton, Inc..,... ANdovcr l-1077 Brucc Co.. E. L... KEllocl-6677 UaitedStctesPlywoodCorp,....TWiaocks3-55{l Kelly, Albert A. (Alcmedc)......LqLchurst2-275{ Mqthis Hcrdwood Sqles ........T\lYinoclci S-gSZg Western Door d Scsh Co, .....TEmplebcr2-8{00

tOS ANGETES

MccDonald Co., L. W. BRodshcw 2-5101

Aaderson Wholesqle Lumber Sclcg ___ Mcrqucrt-Wol{e Lumber Co. ..HOllywood 4-7558 (Poscdcuc) ;:::1Y^1i l-1#? Mcrlick wbsre. Lumber co., t. w. DUnkirk s-2618

Arcqta Redwood co. '. l. *"", ::fi&::;;-fiil M-ccloud Lumber co. ....vErnoat 8-4e63

AUcs Lumbcr Co. ....'... fniairi fSZS McCoy Plcuing Mill .ANgelus 9-8216

Bcugh, Ccrl W. (Pcacdena) ........BYo l-6382 Middteton d Beirne Lumber Co,

Btiss d Gores Lunber co. RAy-"iJ"iull3:3131

Brush Industricl Lumber Co......BAymond 3-gg0l

Bumg Lunbcr Compcny .WEbst.r 3-SgBt

Ccrr d Co., L. l. (W. D. Dunning) PRoapaci 88{3

Chcnilmd ond Aarocictes, P. W. AXninigtcr 5296

George Clough ....TOpcz g-79l[-g-77t2

Coacolidctcd Lunbcr Co. ........Rlchnoad 2lll (Wilmilsto!) .NE. 6-1881 WitE. Tcr. t-2687

Cooper Wholceclc Lumbor Co., W. E. ..yOrt< 81lg

C. G S, Lumber Compoy, Inc.....NEvcdo 6-8114

Dclroa 6 co., B. w. (soo uorioolE*atk 8-1228

Dcnt G Rrxell, Sclor Co, Donovcr Co., Iac..

Earlcy, D. C.6 Son

Eurekc Redwood Lumber Co. (Conpton)

Fcirhursl Lumber Co. ol Cqlil (Lor Aagdcs Lumbcr , Iac.)..

Fisk 6 Maaon (So, Pqsadcac)

Erik Flcmcr (Long Becch). .L.8. 6-5237; NE 6-222I

Forcel Products Sclos Co. (lnglewood)

Fr6.Ec! 6 co., srcphen c. t""r".1tfff"1it rt-rtott

Ed. Fountcin Lumber Co. .LOgcn 8-2331

Hqllin@ Mcckiu Lumber Co.......ANgclus 3-4161

Hcnnoad Lunber Company .......Plospect ?l?l

Hclsen Wholes<rle Lumber Corp. (Studio City) .........STcnley 7-7041

llill d Morton, Iac. .BRc&baw 2-1375 CRestview 6-3164

Hill Lumber Co., Rcy ...Plecscni 3-322I

Hollow Tree Bedwood Co. (Loag Becch) .........L8 7-2781

Holmes Eurckq Lumber Co. .Mutual 9l8l

Hobbs Wall Lumber Co. ......CUmberlcnd 3-4902

A. L. Hoover Co. (Sqa Mqrino)......RYau l-93lll

Kcndqll Lumbcr Dirtributors ......PRospect 53{l

Kuhl Lunber Co., Carl H. R. S. Osgood ....TRinity 8Zl5

Lqrgen-Merrfield, Inc. ..........CBestview 6-9149

(Scntc Anc) .....Klmberly 2-lll7

Jcmes Newquist Lumber Scles (Pqscdenc) ......RYan l-8486 SYcqnore 5-1340

Olsen-Ccrpcnter Lumber Co, (Bcvcrly Hills) ...BRsdghcw 2-6651

Osgood, Robert S. .DUukirL 2-8278

Pccilic Fir Sclee (Pcgcdeac) ....SYcanorc 6-t1328 RYcu l-8103

Pccific Lumber Co., The ...RYca l-9321 SYccnorc 5-t1349

Pccilic Foregt Products, lnc, (Dick LcFrcnchi) TUcker 1232

Pccific Weslcn Lumber Co. ol Cclil,, Inc. (Pascdeuc) SYccmore 6-8869-L.4. RYca l-8123

Phipps Compcny, ThC ..........RAymond 3-1019

Pope 6 Tclbot. lnc., Luuber Divisioa PRoaPeci 8231

Raiqh Lumber Compony, Inc. ....RAynond 3-4300 RYan l-8181

E. L. Beitz Co., Oceqn Center Bldq, (Long Becch) ,....Lous Becch 6-96{7

Roy Forcsl Producis Co. (Vcn Nuys) STcte S-ll,fr

Alcn A. Shively (Glendqle) ....CHcpmcn 5-2083

Sierrc Redwood Co, .PArkview 8-7379

Southern Cclilomic Lunber Sales ,Tifi:,:ff-lr'

SouthErn Lunber Co. ......TRinity 0374

Stdaloa, E. J. 6 Sou ....ADcns 4-9211

Tqconq Lumber Ssles, Inc. ......MAdison 6-6831

fcrdy, Ioe ...WEbstcr 3-qP7

Tcrter, Webster 6 Johnson, Inc. ...ANqrelus 9-7231

Tcube d Bergstron ...BRcdshcw 2-8235

Timber Scles Inc. (Downey)........TOpc2 2-6512

Tobin Foresl Producis (Long Becch) L.8...906-358

Tropiccl d Westem Lumbcr Co.....LOgcn 8-2375

Twia Hqrbos Lumber Co. (C. P. Hcary 6 Co.) ..PBoapect 6524

Union Lumber Compcny ...TRinity 2282

Doncld P. Vogt Lumber Scles (Wilmington) .NEvqds 6-1532

Wendling-Ncthcn Co. . .... .BYqa l-9321

SYccmore 5-4349

Weslen

8l0l

F. L. Jordcu Scsh d Door Co.. -. .Pleasot 8-{168

Hcley Bros. (Scntc Modcc) .......,TExas 0-1831

Horbor Plywood Corp. ol Soulhern Cclilornic Mlcbiqan 1854

Hcrdwood Producls Corporclion .PYrmid I-1460

Koehl. Iohn W d Soa

Mcple Bros. (Whilti.s)

...ANselus 9-8191 .Whitiier d-{003

Martin Plywood Co. .BAymond 3-3881

Mutual Mouldins 6 Lumber Co,.Plymouth 5-6630

ostlius Mcnulocluring co

cu-b5r?:"dt 8:fftl

Pacilic Lumber Declers Supply Co., lnc, (Hcrbor City) .....ZEnilh

LI'MBER

WHO'S ATRAID $ THE' BIG BAD WOLT?

we,re norr we're soine risht

business were still there for us to go,;""ar ofr to see thot you get oll quolity stock for you ond working our

;:::". ::::::::

poriricion or the

home building ond iusr v'-" \ara,re very much in business' we ore o porr or borh, orone

o rot rrom ond if you ore in the eleven *"t*" your customers find t""

ss-so ,* ,"1 aon'' wont to t:::,

of rhe mosr beouiiful ond ot*tt:;.;b shelter "nirr,

befier shut yourself up in touiurrn"rs is bod-ond fronklY' you moY H-bomb ond rePorts on how b even elude us ihen!