Southern California Retailerg Convention Has

Record Attendance

Thomas J. Fox Re-elected President

l.;rthrop lt. l,cishrrt:tn, (irou'rt ('itv l,trnrber attd Mill Co., l':rslrlcrrl; (icorgc Lounslrcrry, Lotttrslrcrry & llarris, l,os .'\rrgclcs: l'1. ('. l':trkcr, Itattcn-lllirru l,ttnrbcr ('r1., Los Angclcs; l'crlcr J. Itc<lcrsorr, l)orvncl l,utttbcr Co., I)owney; ('has. l'1. Soncs, Soncs l,utulrcr ('o., lrrc., l'll Centro;R. C. \\'ittcr, Nultcr l,umllcr ('o,, l'olnott:t.

Thursday Morning

'l'hurs<la-r' lllorrritrg u'as givcrt ot'cr ttl rcgistration artd visitirrg thc exlrilrits.

'l'lrc rcgistrltiorr rvas irr chrtrgc rlf the Association's cflicient stalT lr'hich incltrde<l llcrt lleless I'.linor Ilerr-r', I)at North, Nrtnc-t' l,cc l\loorc, :tntl Mitrg:trct ]',lnrs.

Kick-Off Luncheon-Thursday Afternoon

'l'hc irrvoc:ttiotr rvlts givert ttt.v I{ev. Jolrtr (}alrriclson, p;rstor of the liirst I\lctho<list ('lrurch, \"errice, Calif.

,\111ong thc rvinncrs of thc tloor llrizcs for the la<lics, at thc ltick-olT lurrchcotr in thc limlrassy ltootrt rvcrc Miss I lelen McCtrne, IV rs. C. I'1. liortnev, i\Irs. Saroyan, and N{lry ( I\{allar<l) Abcrnetf rr'.

The 33rd Annual I\leecting anrl'fra<le Show of thc Southern California I{etail Lunrllcrmcn's Association, held at thc Ambassador I{otel, l,os Angclcs, on 'fhursday, F'riday and Saturclay, April 13, 1-1, and 15, rvas the greatest in the Association's history. More than 1000 attended. Thc cxhillits were more ir.r nuurber anrl more diversified in varicty than in former years, an<l the dealers proved their interest in thern llv visiting thern.

Presirlent Thomas J. Fox gave the thenre ,,1 ,1't. Convention as "l\Ieeting Competitiorr l'rofitably in a Free Enterprise," irr his brief speech of u'elcorne at the opening session. I\[any splendid addresses by nationallv knou'tl speakers supl>orting the presiderrt's theme l'e:e hear<1. Mr. Fox presided at all the l>usincss sessiotrs.

Much praise was hearcl for lixectrtive Vicc I'residcnt Orrie \\t. Hamilton and his competent staff for the cotrtpletencss of the arrarlgelnents for the ctlmfrlrt and entertainment of those rvho atten<led.

All the oFficcrs ancl directr)rs \verc re-elcctcd. These :rre the follou'ing:

President, Thomas J. Fox, John \\r. Fisher Lumber Co.. Santa Monica; E,xecutive Vice l'resident, Orrie \\''. Hamilton, Los Angeles; Vice l)resident, C. Gilmore Warcl, Ward & Harrington Lumber Co., Santa Arra; Treasttrer, Geralcl V. Curran, Curran Bros., l'omona.

Association directors are: H. Park Arnold, Fox-Woodsum Lumber Co., Glendale; Ralph N. Baker, Barr Lumber Co., Santa Ana; B. \\r. Bartels, Peoples I-umber Co., Ventura; A. E. Fickling, A. E. Fickling Lumber Co., Long Beach; Rexford L. Hall. \\r. D. Hall Company, Inc., El Cajon; Eqrl Johnson, Jol.rnson Luml;er Co., Altadena; Chester Knight, San Fernando Lumber Co., San Fernando; Iferman Loehr, John Suverkrup Lumlter Co., Rit'erside ; l.:rthrop l,cishnrarr re:t<l a rcsoltttiotr cxllrcssirtg rcgrcts of tlrc nrcntlrcrs ltt thc plrssirtu of (ieorge Cornu'all. late c<litor oI thc lfinrlrcrnran. lirank ('. Iitrsscll, 'Prcsitlcrrt of thc F. C. Ilussell Com1xrny, (llcvclan<1. rtrldrcsse<l thc cottvctttion, his strlljcct lrcing cntitlcrl "l'rofitallle I\[erchandising in a Free Econonly." "l'lcnt,v of opportutrity exists for all of us so long :rs u'c hrtvc :t frec ccon<lmy," said Mr. Itussell. "The past tcn vcars h:rvc lrcct.t t fictitious cra, ltrotlght about by the u'ar, atr<l \\'c ilrc uoing to havc to lrecotrre trterchandisers rugain." Salcsnrcn are the lrltckltotre rlf Artrerican bttsitrcss. fccls NIr. lirrsscll,:tu<l he thirrks rr'e need millions urore of thenr. "I catr tcll votr vcry closelv ottr vtllume of business for lrr.ry givcn pcrio<1, jrrtlging lly thc ttttmlter of salestnen an<l <listrillrlt()rs \\'c have irr the field," he stated. "\\re nrrkc cvcrylro<lv in our orgatrization ltrofit-conscious by lrr inccntivc lrotrrts. \\''e hltvc had experts in time studies tcll us u'c havc a higher l)crcentage of u'tlrker efliciencr' than nr:rnv othcr lllarrts."

NIr. ltrrssell pointcd out that there is a tnarvelous future in the builcling freld, and urgetl dealers trl make their presence felt irr their commurlities. "We can't afford to <lrift," he said. "let's don't have to have anotheril'ar to keep prosperity."

_foseph Schs'artz, pensiot-t consttlt:rnt, Los Angeles, \\'as the next speaker. His subject \\'as, "Pensions-by Free Enterprise or Governt.uent." "Free enterprise rvill never provide pensions for everyone," said N[r. Schrvartz. "Free enterprise is not running for offrce, nor looking for votes, nor making promises to everyone, nor offering handouts. Free enterprise rvill provide pensions only for those rvho t'ork, and free enterprise n'ili provide that tvork." You can't har.e golcrnment pensions for all and have free enterprise too. he pointed out. "Got'ernment has no bttsiness