The California Lumber Merchant - April 1959

You Always benefit from these TWIN advantages when you do business with Twin-City Lumber Company,

We distribute the output of leoding producers of West Coost forest products speciolizins in STUDS-DECKING-FACTORY TUMBER-STARTER BOARDS

YARD ITEMS.

We mointoin three offices stoffed wifh experienced personnel, lo toke core of your lumber requirements.

All eles are on the Big ?? O" 00 Go

The photo above illustrates another important reason why there is such a big dif erence in Ostrom quality and service. All of us at Ostrom take great pride in producing a finer prodact and taking the time to check up and make sure there are no slip-ups in dependable follow-through. Here the top production bosses are checking a stack of K.D. I"xl2" fi2 and better common cedar rough with the moisture meter. Truly, uigilance is the price of leadership, and Ostrom backs up high quality raw material and manufacturing "know-how" with a system of quality checks to make sure every Ostrom board is up to our high standards. The Big "O" will be glad to proue it to your satisfaction on your next big order!

SUGAR P/NE O CEDAR

PONDEROSA PINE

strom Lumber Co.

wholesclle department

SHerutood 2-3211 TWX: MSVL 241

P.O. BOX 1110 MARY

DOUGLAS FIR

VHITE FIRo HEMLOCK

REDV/OOD

E,NGELMANN SPRUCE

,

Cee i I S c bifl n er, Co - mailager (right) and head ol Plant Prcdaction, confers witb (left to risht) Bud O'Sbanessy, Plant Supt., IvIerl Ketnedl, Dry Kiln Silpr.

THE CALIF'ORI\IA LIJMBER MERCHAI\T

Jack Dionne, Publisher

"fhe Golden Arrow:" On Time

Although word had not been received from the East at press time, it is expected that the "Golden Arrow" lumber freight train arrived at its well-publicized eastern destination on time early this month (Pages 38-39 in this issue). History's largest rail shipment devoted exclusively to lumber started from the West Coast and made its way across the U.S. with the accompaniment of newspaper fublicity and photographers' flash bulbs to Long Island, N. Y.

The "Golden Arrow" consisted of at least 100 cars loaded with various species of lumber destined for retail yards in Nassau and Suffolk counties on Long Island. The idea was conceived by W. Barry Everett, imaginative young president of Everett-Hoban, Inc., Brooklyn wholesalers, and the special train was sponsored by his firm and The New York Lumber Trade Journal.

Railroads promised complete cooperation and one line performed the difficult task of marshaling the cars from the various West Coast mills to a rendezvous point. Steelstrapping manufacturers pooled their resources and donated both personnel and equipment so that unitized shipments were promptly prepared for the transcontinental trip. The manufacturers of waterproof wrapping pooled their resources and provided the necessary covering for the opencar shioments.

An effort was made to secure a maximum number of unitized cars, either boxcars or open flat cars, to help spread favorable news of unitized shipping and mechanized handling and, in the case of paper-wrapped and steel-strapped open flat cars, make the public conscious of lumber and the railroads' part in shipping it.

In mid-January, the mills started assembling the orders. The railroads started assembling the cars. Loading started the middle of February. Union Lumber Company of Fort Bragg, California, one of the prime movers in this magnificent publicity feat for lumber, shipped several cars of its Noyo brand Redwood in the train.

The name "Golden Arrow" was chosen because "golden" indicates quality, and "arrow" means wood-also suggests

swiftness. As the "Golden Arrow,' crossed the nation, it !".".-9 an even greater advertisement for the entire lum_ ber. tndustry, as well as for the railroads it moved on. The train promoted Lumber-exactly what we all want.

In a later issue, a story will b6 published about the entire accomplishment, with photos of -its impact on the home_ builders in the towns through which it passed.

It Pqys to Study New Products

Alert Compbell, Colif., Deqlers Find Profitqble Sideline of Retoil Yord in New'Eosy-Fqst Truss

As a look through any construction magazine will show, more new produCts than ever before are reaching the market.

From amorrg these, an alert dealer can select those which seem snitable to his market ar.rtl to l'ris operation. If he's right, his irrventory investmeut makes a profit ar.rd he's off to more business.

But it often takes careful thought to look ahead and know whether the new item-no malter how good it is-will sell to your ctlstomers. Here's how one dealer did it:

About a year ago, Ken O'Neill and Charlie Ellis, dealers in Campbeli, California, and about as pleasant a pair as yott could fincl, were looking for ways to make n.rore profit.

They succeeded so well that their new product now produies 25o/o of. their gross sales and an even higher bercentage of their profits. Yet it increased their inventory, handling and delivery only about 10/r.

Further, they claim it's the easiest item they have to sell, and that they're getting "practically 100/o repeat business."

In proportion to its size, the Santa Clara Valley, where O'Neitt and Ellis operate, is one of tl-re fastest growing areas ir-r the United States. Competition among colltractors there has become terrific ancl price has become very importarrt ; for example, well over 90/o of tl-re homes are col-lstructecl with dry-wall.

O'Neill and Ellis realized that their best new item would be one that helps a contractor to ctlt l.ris costs. They looked at a rJozen items until they found a new truss clesign called Easy-Fast.

Trusses, they knew, were already being ttsed in the valley and contractori were more or less aware of their aclvantages' So O'Neill and Ellis felt that contractors would accept a luew truss, if it had some decided advantages.

One of tl-re lirst things they noticed about the new truss r,vas that it could be assembled almost anywhere-on the floor; the ground, or drivewal i on newly raised wallswithout a j1g or l-rydraulic press and without turning the truss over. They knew contractors would like this because it fitted on-tl-re-job conditions.

O&E liked this, too, because tl-rey saw that it could be sent out to the job in the same way as other lumber. And, even when it was shipped assembled, there were no thick gusset plates to hold the trusses apart so that half of the load was air.

What about the labor cost of assembling the truss?

This is where tl.rey found they could really save the coutractor some money. The main reason is that the Easy-Fast Truss does not have to be turned over in assembly. It is

A lood of the ossembled trusses (obove). shipped with lumber from

ond Ellis's plcnt Hoplond, Colifornis

Ellis ofiice ond lumberyord Compbell, Colifornio

The Compbell yord covers eight ocres; the Truss shop is seen on thc left

f\l*" o,voiW

1/ur, *, NurBEns oN \Youn iloutDrNc oRDERs

lf you do not hove o copy of the WP "Western Moulding Potterns" booklet, check coupon on right ond it will be senf promptly. This new booklet is the result of moulding stondordizotion by the West Coost Lumbermen's Associotion ond Weslern Pine Associotion.

...wall chart on nety Western Moulding Patterns... FREE!

This new, big (25"x38") chart shows profiles of Wp mouldings, along wirh brief where-to-use suggestions. Save time, and increase sales, by displaying this colorful chart in a prominent place. Order your free copy today! Use coupon below.

WEST GOAST LUMBER

Douglos Fir, West Coost Hemlock, Western Red Cedor, Sitko Spruce t---

Wesl Coost Lumbermen's Associotion

l4lO S. W. Morrison porllond 5, Oregon

E Pleose send me my free copy of the big woil chort on wesfern Mourding porterns. I Pleose send me o copy of fhe new booklet .,Weslern t\{oulding poflerns,,. I enclose 25c.

Nome--

put together by an ingeniously simple method using very itrong cup connectors in such a way that each truss serves as a jig for the next one.

Two men, with one screwdriver and one harnmer, can assemble trusses all day long and spend less than five minutes per truss.

There were other advantages, but these were the mairr ones and Ken and Charlie entl-rusiastically added the Easy-

Fast Truss to their oPeration' including a,set-up for assembly in their yard for those contractors who wanted preassembled trusses.

All they had to do now was to sell them'

"It wal the easiest thing we ever sold," says Ken- O'Neill' "These advantages made sense to contractors right away' All we had to d5 was to show a contractor how it went together, and he was sold. After the trusses were on the mariiet for a month or two, we began getting reports'"

Cecil Miller, the superintendent for Duc and Elliot, said he was erecting and setting 24 truss-es complete. in only 45 minutes, usingJust three min. Fred Smith, running.jobs for Wy-Ben Proferties, Inc., says that his men put the roofs on-three good-sized'apartment houses in six hours-that includ-es lifTing them to the second floor plate line, and raising tl-rem-tle equivalent of .putting on ceiling- joists and sti'ongbacks, laying out, cutting a.nd raising lafters, gable studslpurlines,-sw;y braces, and all on a- regular roof.

"I could tell you a dozen other examples of how the contractors are happy with our new item," continues Ken. "We figure *e'rte ieaily got a -'winner'-especially- since the Easy-Fast connectorJhave beet-r^ap-proved by the International Conference of Building Officials and accepted by FHA and VA."

Charlie Ellis added, "ft's been a real source of satisfaction to us, rvho are used to the cut-price attitude of builders, to

rrusres for two homes .",

,r":1;,il;:lr)t"t"t

shipped knocked-down sell them on one thing that they want very much and that we can make more -ot'tey on than anything else."

As an afterthought,' he added: "It's a door-opener for selling other lumber to contractors, too."

"We're slo tlrppy about this item," Dealer O'Neill explainecl, "that rvi'vl taken the California distributorship for Ir at-td are looking for franchised dealers in other parts of the state."

In this one small area, in their first year with the new item. 25.000 trusses were sold. Another example of how a dealer who keeps up-to-date on developments can increase his profits.

SEITING UP A IRUS9 ORDER-E. R. Taylor, Xcn O'Neill, J. Ronqld Findl*on ond Chcrlie Etlis with rheir new "Eosy-Fost" lrucs. Toylor ond Findleton ore prerident ond vice-president of the Eosybow Engineering & Reseorch Co', Ooklond, inventols qnd mcnufoclurers of thE new lru33 hordwore; O'Neill ond Ellis ore Coliforniq distributors of the revolulionory tru3s

LEFI Pholo: Drilling truss members for Eosy-Fosl hqrdwore' RIGHT Phoro: Peggy o,Neill, secretory-treqsuler of o,Neill And Ellis, Inc., is holding o cornplele set of il ;;ir hordwqre for one lruss; knockdown unit of trur:es in bockground

.\:

A porlion of rhe Pre-Cut line is shown obove

Close-up of lhe fruss shop or O'Neill And Ellis-ConPbell, Colifornio

'Golden-Rule' Policy Proves Pot o'Gold in Retoil Services of Pine Tree Lumber Compony Yqrds

"14 years ago we were 'fledglings' in the lumber and building materials business. We knew absolutely nothing about wood products, grades, sizes or

uses. We had an insatiable desire to serve the inhabitants of the greater San Luis Rey Valley with their building problems and we felt there was a definite need for a retail lumber concern such as we desired to establish."

It was Warren Wexler, one of the three partners in the Pine Tree Lumber Company, reminiscing about the activities of one of the fastest-growing, most progressive lineyard operations in the southern end of the state of California.

Wexler, with his father-in-law, B. A. Sweet, and brother-in-law, William Wyland, are owners-operators-partners of the Pine Tree Enterprises with headquarters in Escondido.

It was early in 1946, at the close of World War II, when these ranchers decided there was room in their immediate community for a lumber yard that would offer the customer that 'little bit' of extra service, a wider selection, and above all practice the 'Golden Rule' in dealings with farmers, homeowners and contractor-builders. It was then they decided to establish the Pine Tree Lumber Company, using tl-reir family brand as trademark, to affirm without doubt their intention and integrity.

Since that date the 'Golden Rule' has been their guide to success, not onlv in the operation of their three retiil lumber yards, but also the Pine Tree Motor Lodge and Pine Tree Trailer Court, as well.

The E,scondido yard met with immediate success, and as the business grew so did the knowledge of lumber buying and selling of the principals. They practiced what they preached. The 'Golden Rule' customer - service policy paid off in a big way.

They stocked an unlimited inventory including complete species and grades of all lumber, interior and exterior wall surfacings, roofing, hardware, fencing, plywoods, paints, tools, wire, cemeni, pipe, power tools-and a small custom mill for immediate customer service. They also offered a plumbing and wiring service to the 'Do-It-Yourself' builder.

Anything and everything in order to aid the rancher, home builder and contractor in his problems. No service was too small or too large for this progressive group to offer their neighbors.

Todav. in addition to the Escondido plant, Pine Tree maintains line yards in Vista and Fallbrook. The Escondido yard is the 'hub' of the operation lolated on a four-acre site a[ 914 North Broadway. At this location five ware-

feet of lumber.

One of the company trucks is oPerated on regular daily service to supply the other l,ocations with items ordered bv their Datrons but not carried in sfock. By this method a less-than-24-

Worren WEXLER (left) ond Williom WYI'AND, photo, heodquorler ol lhe Escondido yord, fine inlerior ond vorious dePdrtmenls ole

THE VISTA YARD is monoged by Chos. Sutliff, shown ot his desk in top photo ond wciting on some frdde in fourth scene; other shols show the sfore, yord instollotion ond lumber sloroge houses carry complete inventories of all materials, including more than three million

hour delivery is assured at all times.

It was in 1949 that Pine Tree established the first branch yard in Vista. Desiring to continue with the expan- sion program, the second retail yard was opened in Carlsbad but it was later sold along with the property in 1951. The year 1954 saw the successful launching of the Pine Tree Trailer Park, and one year later, 1955, the modern Pine Tree Lodge on Highway 395 was formally opened to serve the motoring public passing through Escondido. It was also in 1955 that this astute organization purchased the Hay- ward Lumber Company inventory in Fallbrook and movid io the present location one block from the center of town.

When the Wexler, Sweet, Wyland group started back in '46 it employed a total of four people, including themselves. Today their enterprises in the San Luis Rey area employ more than 50 experienced people and, the most important feature, furnish an annual payroll in excess of a quarter of a million dollars. Such an- industry is most important to the various iommunities served by this progressive organrzatlon.

The breakdown in distribution and customer service indicates 50/o larmer and grower, 25/o Do-It-Yourself trade and 25% contractor-builder in this fast growing area just 30, 40 and 50 miles, respectively, north of San Diego.

It requires the services of 25 units of mobile equipment to keep all three locations humming.

At Vista, which is managed by an eight-year veteran with the concern, Chas. Sutliff, it is necessary to stock approximately a half-million feet of lumber all the time to meet customer demand, along with hundreds of builders items.

The Fallbrook yard, under the cap- able management of Larry Keown, extends for one city block and offers a complete community and rural service to the ranchers, townfolks and farmers. The inventory at this location is complete in every detail. However, both locations are within less than an hour from the main oDeration in Escondido. where everything from soup to nuts is made available to the trade.

"A business founded on a sound orinciple such as ours shorrld meet witll success," said Bill Wyland. And during the two hours spent at the Escondido yard by the CLM representative, more than 25 'droo-in' clients were handled, along with the loading and unloading of volume outgoing and incoming trucks, to prove his point.

Any business that is successful must have a "spelled-out" policy and we list the Wexler-Wyland formula :

First-these two young men feel an honest customer-service relationshio rrrust be maintained at all times. Sefond-an unlimited inventory and the ability to fill all orders piomptly is next in importance, along with the desire to meet all unusual situations with a smile. And last, but not least, practice the Golden Rule, not only in theory but also by action every day.

According to this merchant team, it is also necessary to keep abreast of changing trends, keep up advertising through local newspapers, radio, theater slides and direct mail.

"It really all adds up to honest dealing, stocking new items when requested, and maintaining the largest, most complete inventory to be found in the area," said Warren Wexler.

It goes without saying the two boys have learned the lumber business from the grour-rd up, and Mr. Sweet, being the manager and public relations director of the motel and trailer court, has also learned all about the traveling public ; in particular those that stop in Escondido. From where we stand, the Pine Tree group is truly a service illSt1tUtl0n.

"And we 'plow' all profits back into the business so we can grow with the communities we serve and assure our employes their security," they said.

THE FALLBROOK YARD is monoged by lorry Keown, shown in closeup of left of top photo, ond stonding before his store ot the right. Other shots show the Pine Tree "schedule truck," which mokes regulor trips from the Escondido moin yord to service lhe booming Pine Tree bronches

Jusl obout every typ€ of product storcge con be found of the Escondido yord: fhot's o new steel building in top photo, then the populor pole-type storsge, next o 2-slory shed, then under-cover born for mouldings, etc., ond, finolly, rhe looding plotform. Custom mill in lower photo

Some wag has recently suggested that at the rate we are progressing we will soon be able to fly around the world in two hours: one hour to fly, the other to get to the airport. ***

A philosopher is not one who wants millions, but an answer to his questions.

And the practical cynic says that the strongest argument against Nudism is-no pockets. {<

"How many people," asked Madame de Fontaine, "would be mute if they were forbidden to speak well of themselves, and ill of others?" * {. i<

"The darkest hour in any man's life," said florace Greeley, "is when he sits down to plan how to get something for nothing." **t

I{orace Grebley once asked his close friend Robert Ingersoll, who was a noted agnostic, what he would do to improve creation if he had the power and authority, and Ingersoll promptly replied that the first thing he would do would be to make health contagious instead of disease.

Voltaire said that "Hirioryl" nJanrrr* more than a picture of crime and misfortune," t(**

Every time a man uses either his brain or his courage he strengthensthem. * * {<

No one ever achieved fame by affectation. All true greatness is earmarked by simplicity. You must sit by the fireside of the heart. Above the clouds, it is too cold.

It has been well said that a man is a good deal like an automobile. You can't tell how much gas he's got in his tank by the sound of his horn, nor the horsepower under his hood by the noise of his exhaust. There is usually the most noise where there is the least quality. {<*.*

Rome used to give her soldiers a daily ration of salt as a part of their pay. "Sal" is salt, and when the salt was com-

BY JACK DIONNE

puted in terms of money, it was called "Salarium," or salt money. Thus we get the word "salary." The term "not worth his salt" came from Roman days, and meant something definite.

Will Durant said: than they can learn."

"Woe to him who teaches men faster

"In every man," said Emerson, "there is something wherein I may learn of ntfl, "lU in that I am his pupil."

"You cannot put a great hope into a small soul," said J. L. Jones.

The only truly successful the legal tender of the soul.

;." i, the happy man. Joy is

"We live in a land of abounding quackeries, and if we do not learn how to laugh, we succumb to the melancholy disease which afflicts the race of viewers-with-alarm."

-H. L. Mencken.

*t<{<

"The human race is just not constituted to stand uninterrupted prosperity. It takes only a few prosperous years to make men and women careless, vain and extravagant; it makes them neglect their homes and their churches."

-C. W. Barron.

*t(*

The following words of Lincoln have been printed numerable times but they never wear thin:

You cannot bring about prosperity by discouraging thrift; you cannot strengthen the weak by weakening the strong; you cannot help the wage-earner by pulling down the wagepayer; you cannot further the brotherhood of man by encouraging class hatred; you cannot help the poor by destroying the rich; you cannot establish sound security on borrowed money; you cannot keep out of trouble by spending more than you earn; you cannot build character and courage by taking away man's initiative and independence; you cannot help men permanently by doing for them what they could and should do for themselves."

Plywood Distributors Xleeting in Son Frqncisco

Told Industry ls | 5 Yeqrs Aheqd of ltself in Sqles

Ninety members and associate members of the National PlywooI Distributors Association attended the association's anhual Western Regional meeting at the Sheraton-Palace in San Francisco, February 27. The meeting was produced by NPDA Managing Director Mahlon !. Mu1s9n, and pre-sided oner by Alsociation President Roland R. Remmel, Little Rock, Ark. Mrs. Wayne (Pauline) Rawlings handled the registration formalities.

ThJ one-day regional meeting was called to order by President Remmelln the Palace's Comstock Room at 10:00 a.m. with a brief outline of NPDA activities to date. Remmel, who throughout the day demonstrated not only his leadership abilitf but also his iich Southern sense of humor, then turned the meeting over to William F. Forrest, president of the Plyrvood Manufacturers Institute and head of Pacific Plywood Products, Dillard, Oregon.

"We're- 15 years ahead of ourselves," Forrest told the group. "According to W. E. Difford, managing director of ttte Oppe, the plywood industry will produce and sell better than 7 million feet of plywood this year. According to the Stanford Research Institute, we weren't supposed to reach this figure until the year 1975!"

Forrest went on to outline the current Douglas Fir Plywood Assn. advertising budget of 4l million dollars,to help distributors sell plywood. He also stressed the need for producers to intensify their sales and promotional efforts-not just their production efforts-to help develop and achieve a more even market for Douglas fir plywood.

Urging the distributors present to begin exploratory talks aimed ai settling the differences between the HPI and IHPA associations, the next speaker, Jack Davidson, past president of the Imported Hardwood Plywood Association and head of Davidson-Western Plywood Co. of Los Angeles, discussed the terrific market penetration of imported hardwood plywood in recent-years-and subsecluently, the

new markets, otherwise unobtainable, that the product has opened up for the nation's distributors.

-Davidsbn outlined the self-imposed quota systems worked out by the Japanese in order to avoid a market glut, including " t.* quota system to avoid previous "leaks" throughlhe free p-ort of Hong Kong. Davidson noted that on Ap-ril 14, the U.S. Tarifi Commission will begin hearings on tr6* charges brought against imported hardwood -ply- woods by the HPL Fe ended his talk by sho-wing slides of his reient trip through the plywood and lumber producing regions of the Philippines and Japan.

nl'm not going to say that we're not going to have a freight-car shortage," the next speaker, L._J. Ttyons'juq:rinteident of Freifht Car Service for the Southern Pacific,

L. J. Lyons Emory MooreSPEAKERS -

W. H. Meode

NPDA Monoging Director with IHPA Presidenl Hons

you mdy find Norm Rose, "Cop" Nichols, Johns, Bronson Lewis, A. B. Burdick, Keith

Remmel (sacond), Ingrohom (right)

"Across q Crowded Room"-ln lhe oudienca on Hons Roinar. Foces in lhe crowd, on the right, the lefi side, include Horold

Jock Zoloho, Fred Smoles, Gordon Smith, Rolf Sloleren, Don Anderson

Don Proudfool

Williom Hunt

Munson (lefi) ond President Rolond Roiner (third) ond /v{onogar Gordon

lngrohom ond

REGISTRATION LIST

National Plywood Distributors Association

Western RegionalFebruary 27, LgSg

Sheraton-Palace Hotel, San Francisco

AFFOLTER, Bill-Western Veneer & Plywood. Lebanon. Ore.

4VSNES, R. E.-Monarch Plywood Sales, Inc., Tacoma, fuash.

_BPAM4N, Jackson-Southern Ore. Plywood, Grants pass, Ore.

BECKSTROM, John A.-Beckstrom & Co.. Menlo park. Calif.

BETCONE, David S.-Eng. Plywood, Inc., Grants pass, Ore.

q!ACK, S. R.-Tri-State Plywood Co., Santa Clara, Calif.

_B_I14?EITON, R. L.-Georgia-pacific Corp., Salinai, C"fit.

BURDICK, A. B.-No. Calif. plywood, Inc.,-irescent City, Calif.

CHANEY, R.-D.U.R., San Francisco

COLBOURN, Jack-E. L. Bruce Co., Oakland, Calif.

COLE, W. C.-Georgia-Pacific, Portland

COOK, Max-The.California Lumber Merchant, San Francisco

CRAIG, Wilbur-Menasha Sales Corp., North Bend, Ore.

CROFOOT, Leonard H.-Davidson-Western Plywood Co., L. A.

IRUVER, Norman O.-Cruver Sales Co., Tacoma, Wash.

DAME, C. E.-J. E. Higgins Lumber Co., San Francisco

P4VIPSON, Jack-Pacific Wood Products Co., Los Angeles

DINGITEY, John-Plywood Mfgrs., Institute, portland, Ore.

EARNWOOD, Don-Plywood Service, Ditlard, Ore.

EVJE, Atle-Tarter, Webster & Johnson, San Francisco

EXTRA, R. G.-Evans Products Co., Coos Bay, Ore.

FAHS, W. F.-Calif. Panel & Veneer Co., Los Angeles

FAVORS, Jack-Calif. Builders Supply, Oakland, Calif.

FORREST, William-Pacific Plywood Products, Dillard, Ore.

FRATT, Chuck-Georgia-Pacific Corporation, portland, Ore.

GIUSTINA, E. V.-Giustina Veneer Co., Eugene, Ore.

HALL, Leonard E.-Lumber Products, Portland, Ore.

HALLIGAN, E. D.-Timber Products Co., Los Angeles.

HAMPTON, John-Hampton Lumber Sales, Portland, Ore.

HARPER, Dale F.-Dale F. Harper Co., San Mateo, Calif.

HUNEKE, John-Stanford Research Institute, Menlo park, Calif.

4UryT, W. H.-Georgia-Pacific Corp., Portland, Ore.

INGRAHAM,GoTdon-Imported Hardw'd plywood Assn., S. F.

JOHNS, Harold N.-Simpson Timber Co., Shelton, Wash.

JOHNSO,N, C. D.-Structural Laminates, Inc., Beaverton, Ore.

JOHNSON, F. A.-Grants Pass Plywood, Grants Pass, Ore.

JOLGEN, C. A.-Chicago & No. Western Ry., San Francisco

KANE, Willard W.-U. S. Tariff Comm., Washington, D.C.

KRIEBEL, Frank-Southern Pacific Ry., San Francisco

LANGFITT, Frank-Georgia-Pacific Corp., Portland, Ore.

LEE, Baker P.-United States Plywood Corp., Santa Clara, Calif.

began, "But I 'rvould like to tell you what we (the SP) are doing to avert any major shortage."

In addition to stressing quicker return of SP cars from other lines, and a stepped-up program of maintenance and repair (Lyo_ns noted that only 3/o of the company's rolling stock is tied up in the shop at any one time), SP is also de-liberately overloading cars on its own rouies in a further effort to save cars.

Lyons.also noted that the company is currently running empties into the lumber and plywood producing area from as far away as El Paso, in an effort to ease thJthreatened shortage. Southern Pacific currently owns 50,800 standard boxcars and 13,400 wide-door cars, Lyorls stated. The company is converting about three standard cars a day to widedoor cars, and in April it will take delivery of 500 iew 50,6,, double-door cars. he said.

Following luncheon, President Remmel introduced Emory Moore of Fiddes-Moore & Co., Portland, who is also chairman of the Softwood Advisory committee. Moore u-rC9d distributors to review their meihods of pricing to include a net extra on all odd sizes.

- Following Moore to the speaker's stand was W. FL \{eade, FHA Zones Operation lommissioner, of Washington, O.9.,_*trg explained FHA's new Minimum Property Stindards (which go into effect July 1) as applied to plywood.

Meade further brought out the rather surprising fact that FHA, which was established in l934,-returned a net profit to the government of 100 million dollars last year.

LEONARD, Bob-Bay Plywood, Inc., San Francisco, Calif.

LEWIS, Bronson J.-Plywood Mfgrs. Institute, Portland, Ore.

LYONS, L. J.-Southern Pacific Railway, San Francisco

MANNION, Ralph-Gamerston & Green Lbr. Co., San Francisco

MASON, C. D.-Rock Island Lines, San Francisco

McCOMBS, Harry F.-McCombs Plywood & Door Co., Chicago

McKAY, James W.-Plysize, Inc., Stockton, Calif.

McWILLIAMS, James P.-U. S. Tarift Comm., Wash. D.C.

MOORE, Emory E.-Fiddes-Moore & Co., Portland, Ore.

MUNSON, M. S.-NPDA, Portland. Ore.

MUNCH, I. V.-Karpen Plywood Co., Huntington Park, Calif.

NICHOLS, C. E.-Georgia-Pacific Corp., Fresno, Calif.'

OLIVER, V., Jr.-Georgia-Pacific Corp., Van Nuys, Calif.

OSMUNDSON, R. C.-E. L. Bruce Co., Inc., Oakland, Calif.

PARNELL, Al-North'w Door & Plyw'd Sales, Atherton, Calif.

PATRICK, R. W.-Emsco Plywood, Oakland, Calif.

PELL, Duncan C.-Davis Hardwood Co., San Francisco

PHIBBS, Fran-Columbia Laminating Co., North Portland, Ore.

PROUD'FOOT, Don A.-Simpson Timber Co., Seattle, Wash.

QUIRIN, Arthur F.-Willamette Valley Lbr. Co., Dallas, Ore.

RADDITZ, Bud-Wanke Panel Co., Portland, Ore.

RAINER, H.-The East Asiatic Co., Inc., San Francisco

RAKNES, George-Centralia Plywood, Inc., Centralia, Wash.

REMMEL, R. R.-Southland Bldg. Prod. Co., Liule Rock, Ark.

RENGIL, A. M.-Crown Zeller,bach Corp, San Francisco

REYNEKE, Bob-Plywood Div., Bate Lumber Co.. Portland

RIFFENRATH, E. T.-Georgia-Pacific Corp., San Francisco

RINDE, R. L.-Roddiscraft, Inc., Arcata, Calif.

ROSE, Norman R.-Georgia-Pacific Cor,p., Santa Clara, Calif.

SANDERSON, H. E.-Giustina Veneer Co., Eugene, Ore.

SHARKEY, Tom-H. R. Jones, Inc., Eugene, Ore.

SHIPMAN, Frank-Crown Zellerbach, Portland, Ore.

SHiPP, Kenneth J.-50 Chuniasero Drive, San Francisco

SMALES, Fred B.-United States Plywood Corp, Los Angeles

SiMITH, Keith B.-Interstate Container Corp., Red Bluff, Calif.

SNUGGS, Loyd A.-Lundgren Door & Plywood, Fresno, Calif.

STO,LESEN, Rolf-Durable Plywood, Menlo Park, Calif.

ST. ONGE, Larry-Grants Pass Plywood, Grants Pass, Ore.

SULLIVAN, R. D.-Pacific Cement & Aggregates Co., S. F.

TEAKLE, Frank-California Builders Supply Co., Sacramento

TOBIAS, Mervyn-1842 Lake Street, San Francisco

TRUMB,O, Dean-M. Trumbo Co., Inc., Portland, Ore.

WOODCOTX, L. J.-L. J. Woodcox Co., Oakland, Calif.

WOODHOUSE, J. W.-Pacific Cement & Aggregates, S. F.

WORKS, W. R.-Crown Zellerbach, San Mateo, Calif.

YATES, FLOYD-Southwest Plywood Corp., Compton, Calif.

ZALAHA, Jack-Hampton Lumber Sales Co., Portland, Ore.

ZIMMERMAN, Fred-Chicago NW Ry., San Francisco

In looking ahead to prospects this vear, Meade stated FHA is currently estimating 1,300,000 residential starts for 1959. Approximately 65/o of these homes will be financed on either FHA or VA terms.

"The trouble with the industry is that we've been treating customers like just so many consumers," admonished the next speaker, Don Proudfoot, director of marketing, Simpson Timber Company. "This goes back to a basic manufacturing fault of gearing the operation, the planning and thinking, to the tree-rather than to the customer's n&ds." Proudfoot further deplored the rather slow pace in past years of new product development-the very thing most wanted by the nation's distributors, according to a recent survey.

"According to the numerous distributors contacted, New and Profitable Products rates at the top of the list new products keyed to the needs and wants of the ultimate conslrm€r," he reported. Proudfoot closed by pointing out the v_ital part played by the country's distributors. Ee urged them to continue to pass along any valid new product ideas they might come across, bearing in mind that the industry is fast awakening to the challenge of outside competition. '

Urging the jobbers to devote more attention to creative selling, rather than price selling, the last speaker on the proglan! William H. Hunt, vice-president of Georgia- Pacific C_orp., Portland, also noted that far too many times jobbers do not realize a proper profit on special items carried in stock (special size panelsrveneers, elc.). Hunt urged (Continued on Page 18)

ln the past 2l yearsr the manufacturers of DFPA trademarked plywood have invested

$27,465,580

ro ... dlrd another $4'5OO'OOO

will be spent in 1959

The market for fir plywood that you enjoy today is a direct result of these continuing quality, research and promotion programs established and paid for by manufacturers of Douglas fir plywood whose product bears this DFPA tested quality trademark.

This is what the trademark means to you

QUAI|TY CONTROT including both factory inspection and laboratory testing.

NATIONAI ADVERTISI NG in trade and consumer publications.

PUBIICITY in newspapers, magazines and TV.

DIRECT MAlt ADVERTISING to your best prospects.

FIELD PROMOTION by 60-man force.

SATES AIDS for dealers.

FHA and BUIIDING GODEwork to assure plywood acceptance.

RESEARCH ond ENGINEERING, including technical assistance to architects and designers.

The results speak for themselves-since 1938 fir plywood sales by dealers have increased ten-fold. They have more than doubled in the past five years, and even in last year's "recession" sales actually increased 16.1 per cent.

bulld morkets for you

New Profit$

NEW PRODUCT$

NOW THEY'VE DONE IT!_ INFLATABLE, RUBBER DUNNAGE CUTS PLYWOOD, UNIT LUMBER SHIPPING COSTS

Shipping costs for plywood and unitized lumber can be cut sharply through the use of inflatable dunnage made by United States Rubber Co., recent tests indicate. The product, called Shor-Kwik dunnage, takes the place of wooden shoring in freight car loading. Not only does the inflatable dunnage lead to savings in time and materials for taking up voids in the load, but it also cuts down damage claims.

Among the first to adopt the new shipping method is United States Plywood Corp. of Eugene, Ore. According to the company's manager of development, the firm is saving an estimated $24 per carload. The amount breaks down this way: $18 on mill labor and materials added to $13 in freight-minus $7 in freight charges for return of the dur-rnage bags. There is also a saving in damage claims. These, according to U.S. Plywood, used to be heavy despite elaborate precautions with wooden bracing. But to date, there has been no daurage to shipments using dunnage bags.

The rubber-nylon bags are installed in a fraction of the time required to brace and shore carloacl shipmetrts. One-matr installation is not uncommon, permitting a more pro<luctive use of shipping crews. Generally there are four simple steps to readying a car for lumber shipments when using inflatable dunnage:

First, tlre void of the loaded boxcar is measured to determine how manv inflatable units are needed,

Second, the cushions are partially inflated for greater ease of handling and quick insertion into position.

Third, the required number of Shor-Kwiks, inflated to semi-flexi,bility, are set into a snug-fitting position.

Last, the cushions are fully inflated to absorb impact, prevent shifting and protect the cargo from damage.

When deflated, they fold into compact 6x15x24-inch cubes for easy storage or return if not used for trans-shipping. Inflated cushions measure 4x4 or 4x5 feet and can be expanded from one to 10 pounds-persquare-inch. They have a bearing surface of 40x40 or 40x50-inches and weigh between 28 and 33 pounds.

Pressure within the cushions can be maintained for long periods and they can undergo altitude and temperature changes anywhere in the United States without ill effect.

All inquiries regarding NEW PRODUCTS' New Literature or booklets and other items mentioned in this section should bC AddrESSEd tO TIIE CALIFORNH LUMBER MERCHANT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

bolting them to the frame completes the assembly. Converto-Benches can then be painted or otherwise finished. The completely assembled benches are available with long-lasting natural finish in 6 and 8-ft. lengths. Frame is constructed of onerpiece heavy metal tube with one-piece metal locks. Southern California distributor is M. J' Woods, rc34/2 S. Lake St., Los Angeles 6 (Dunkirk 7-8897).

PAR-TILE IN MAPLE. OAK

Maple and oak, two hardwoods noted for their beauty, are two new raw materials being used for- the manufacture of Par-TILE natural wood block flooring, announces the nranufacturer, Pacqua, Inc., of Dillard, Ore. Par-TILE previously had been made only of Douglas fir. The addition of maple and oak gives Par-TILE a full range of natural tone selection: from tl-re light textured beauty of oak to medium-toned Douglas fir antl clarker golden warm colors of rnaple. Mixe<l patterns are also now available, with maple and oak suggested for alternating patterns.

Par-TILE's manufacturing process calls for tremendous density (5-i pountls per cubic inch) that is 20 times harder than halclwoo<l. All three species have this density.

IT'S A BENCH!PRESTO! IT'S A TABLE

"Converto-Bench," called versatile, practical, corn,pact and attractive, and nothing like it since the folding chair, has a dual personality. Its tilting top locks in bench or table position and can be operated ,by one person. With a slight lift and bend of the bench back, it becomes a combination bench and table. A pair of the Converto-Benches placed with table-tops together make a picnic table seating eight. For the retail lumber dealer, the new product is a natural leader for sales of the required 2x6 boards of white fir, red fir, redwood, red cedar, etc., to the do-it-yourself trade. Metal frames are manufactured by Litteral Mfg. Co., Quincy, Ill. Hardware comes packaged and ready for assembly, or dealers may assemble the product before the sales display in stores. Frames are strong enough to support boards up to 13' long but 6', 8' or 10' lengths are recommended. Drilling holes in the boards and

The manufacturer says the trew woo<ls givt: Par-TILE even more salabilityadd the romance of real hardwoocts along with rnore selection in natural wood tones. Artd this array of tones will match any woodwork or- clecor. Although the new lvoo<ls llave been on the market only since Jan' 1, the material has already been installed in a nnmbel of major products. Production is already reaching substantial proportions.

POWER SWEEPERS CLEAN LARGE AREAS

The first two models of a uerv line of power sweepers designed to drastically reduce sweeping costs have been introduced by Clarke Floor Machine Co., Muskegon, Michigan. The manufacture of power sweepers was continued after purchasing the Modern Power Sweeper Company of Azusa, California, last year. A new plant in Muskegon is now producing these new models. Both new sweepers have been designed and built by Clarke to "do the work of up to 20 men and cut sweeping costs up to 80 percent," thb announcement stated. They sweep cleaner, faster and more dust-free than any other sweeping method, pick up all types of debris, operate easily in congested areas or large, open spaces, both inside or outdoors.

NewProfitips...

In addition to the three-times-a-week schedule on Godfrey's morning network radio program starting April 27, dealers will be backed with the full impact of a planned consumer advertising schedule in Life magazine and Mechanix Illustrated.

FILON ANNOUNCES NEW DEALER IN,CE,NTIVE PROGRAM

A new incentive program aimed at encouraging dealers to maintain a basic inventory of adequate fiberglass reinforced plastic panels for immediate consummation of average-size consumer sales is announced by Filon Plastics Corporation, El Segundo, Calif. The program seeks to establish a network of Class A dealers who stock at least 1,500 square feet of Filon. Inducements are offered to ,both distributors and dealers for the establishment of every Class A dealership.

ARTHUR GODFREY TO LAUNCH NEW WELDWOOD LINE OF WAXES

The clarion call of Artlrur Godfrey, on his popular morning CBS radio program, will laur-rch an extensive merchandising program as United States Plywood Corporation introduces additions to its already extensive line of Weldwood Wood Finishes. Featured on the Godfrey program will be Weldwood Paste Wax, in one pound cans, based on a formula which has a high content of carnauba, drawn from the Brazilian wax palm; Weldwood Liquid Paste Wax, based on a formula designed for ease of application.

Introduced at the same time will be two other additions to the line of Weldwood Finisl-res, Weldwood Wood Preservative, a toxic, water-repellent sealer based on a new formula which rprevents rot, decay, mildew and fungi stain, and retards warping, checking and swelling, and kills termites; Weldwood Exterior Stains, new formulations which enhance, protect and preserve the ratural beauty of wood sidings, trims, shingles, outdoor funiture, etc.-available in Redwood and Driftwood. On all the above, the traditional Weldwood 4A/o discount will apply.

Arthur Godfrey, who as a matter of principle only talks about products he believes will sell, said in a letter to dealers that, "If you could see how much development and testing work the U.S. Plywood Laboratory put into these products, you would decide, like I did, that this new Weldwood stuff belongs on the market and belongs on the shelves." And he promised them that "I'm going to give you guys the best darn build-up with your customers that know how."

Each participating dealer is provided, at no charge, extensive point-of-purchase materials, including an attractive, permanent display, listing in regional adver:tisements, special emphasis in the manuf acturer's advertising and publicity programs.

Distributors will benefit for each Class A clealership they establish through prizes awarded their salesmen based on a cumulative point system. The supervisor of the distributor's salesmen will be credited with a percentage of all points earned by his salesmen. In addition, the initial Class A dealer order will be shipped directly from Filon, saving handling costs for the distributor.

Simultaneously announced was development of a new, popular-priced panel, espe- cially designed for the new ,program. The new, Type 150, 2ft-inch corrugated structural panel will sell at retail for the belowaverage price of 49 cents per square foot. The company currently distributes through more than 125 independent distributors, who serve approximately 15,000 dealers (lumber, building materials, glass, hardware).

DU-AL-CLIP FRAMING ANCHORS USED IN NAHB RESEARCH HOUSE

Teco Du-Al-Clips, Timber Engineering Company's new, all purpose framing anchors are in use in the experimental research house built in Knoxville, Tennessee, by the National Association of Home Builders. DuA1-Clips provide roof anchorage, tying roof strusses securely to the wall section, and insure protection against roof uplift from high velocity winds.

The new single type economy framing device is usable for ali secondarv structural

franring with 2" or thicker lumber. Popular applications for the framing clip are as joist hangers in floor and ceiling joist fram.ing, stud-to-plate wall framing as well as roof framing.

Du-Al-Clip framing anchors are sold nationally through wholesale and retail lumber and 'building product dealers. Design data and use applications are available on request from Timber Engineering Company, l3l9 18th Street, N. W., Washington 6, D. C.

lVewLifierat.tre...

A new eight-page booklet, "How to lJse Weyerhaeuser Hardboards," includes detailed drawings and descriptions on structural practices and princi,ples. The information enables the builder and cabinetmaker to make the most effective use of hardboard's advantages of strength, smoothness, dimensional stability and workability with both hand and power tools. Typical newbuilding, remodeling, attic, garage and farm uses of Weyerhaeuser hardboard are shown in photographs and detail drawings. Write for your copy to: Silvatek, Box S, Weyerhaeuser Timber Company, Tacoma 1, Washington.

"How to Buy a Home" uses key words and pictures to point o,ut the things every prospective homeowner should know in choosing a neighborhood, a site, a home, and in financing the purchase. This booklet is published by the Channing L. Bete Co., of Greenfield, Massachusetts. Sample copies may be obtained from the publisher for 25c each and in bulk for $80 per 1,000 copies.

Richord Lowell, USP odvertising-sole5 promotion dire<lor (leftl; Arthur Godfrey, ond Philip Mixsell, director of USP odhesives ond ffnishes diviiion, plon the CBS Rsdio con poig n

fulV 6l@,toaik Sh'rtf

Bf le Sisue

Age not guoronteed-$ome I hove told for 20 yeors-Some Less

She ldentified Herself

The old story of the big-city bank that wired to a distant city for a description of a man who wanted a draft cashed, and got back this answer: "He is tall, dark-complexioned and drunk"-asd cashed the draft on that description, is well-seconded by the story of the woman who presented her

personal check at a bank window and was asked by the teller if she had anyone to identify her.

She snapped back: "I don't need anyone to identify me to YOU ! I'm the 'Red-headed hen' next door to you, whose 'imps of boys'are always running across your lawn. When you started for town this morning I heard your wife say to you: 'Now, Henry, if you want anything to eat for dinner this evening you'll have to leave me some money, because I can't run this house on Christian Science.' NOW do you know me?"

He cashed the check.

New Neon on Modesto Fronf

Modesto, Calif.The Modesto Lumber Company is sporting a brand-new neon sign which, among other things, remindi the local lumberyard trade that the company is currently in its 80th year of serving the communilY, reports General-Manager Francis Christiansen. The handsome new attention-getter replaced the yard's old "75 Years in Business" sign rvhich was without neon or any lighting.

Plywood Distributors Meet in S. F.

(Continued from Page 11)

a survey of the individual items warehoused in light of what they are worth-not what they cost.

"Pricing on these items should be based on their value, rather thin by a specific markup index," Hunt said. The G-P vice-president went on to discuss profit margins, handling, sales and jobber knowledge needed to sell hardwood plywood inventories : fast-moving items (Lauan, etc.) ; 'stiaieht stock hardwoods ; prefinished plywoods, and architectural plywoods (fine veneers, etc.).

NPDA Managing Director Munson followed Hunt to the platform forl few words pertinent to NPDA acitivities and^to thank the speakers for their unselfish donation of time to speak at the meeting.

President Remmel, who ably introduced the speakers and directed the program, closed the meeting with a reminder of the associalion's 17th annual convention at Atlantic City, Iune 74-17.

Gus Hoover - RYon t-9321 Allontic 9-4176 -

2185 Huntinglon Drive, Son Morino 9, Colifomiq

Bob Hoover Stuorl Jones

Dick Hoover

into PALO(D. Architectural 0uality REDWOOD

The-flawless ,perf ection of premium quality PALCO Architectural REDWOOD reflects thb unmatched experience accumulated from over g0 years continuous and advanced development of manufacturing methods, facilities, and skilled workmanship employed at Pacific Lumber Mills.' Where quality counts-it's PALCO REDWOOD, Better buy PALCO-there's no better buy than the best. eo3

Your dependable supply source: Capacity: 155 million board f eet.-Inuentory: 100 miilion board feet_selt' - perpetuating tlmber reserues.

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, April 15, 1934

Wendell T. Robie, Auburn (Calif.) Lumber Co., organizer of the Auburn Ski Club, was becoming the bestknown name in California in connection with the sport. He organized a tourlrament at Birkeley earlier this year arrd brought in many carloads of snow for the artificial jtrnp from the High Sierras. Employed at Robie's Auburn retail yard is Roy Nikkelsen, former

U.S. champion . Max Cook and L' W. Blinn of ttre Pacific Lumber Co., spent a week perfecting the dealer setup on Palco Redwood Septic Tanks in the Russian River and Lake county vacation areas Wm. W. Woodbridge, promotion manager of the Red Cedar Shingle Bureau, was surveying the California retail trade.

Don Philips. Ross Blanchard, Walter

We

Direct Shipmenrs

Morquort-Wolfe Lumber Co.

I Iarris, Kenneth Smith, Harry Graham, Ii. L. Reitz, C. M. Freeland, HarrY V. Hanson, Ed Seward, Frank BurnabY, Jack Thomas, Roy Stanton, Bill Chantland and Ed Martin were the committee named in charge of the tournament of Los Angeles lumbermen at Brentwood, April 6 F. M. "Cappy" Slade opened Los Angeles offices for a wholesale lumber business. For many years he represented the S. E. Slade Lumber Cb., founded by his father in 1885 . . . R. D. Lapham, manager of the planing mill department, reported great dealer interest in the new "one-stop service" policy of the T. P. Hogan Co., Oakland Franklin L. Morgan, onetime secretary of the old Southern California Retail Lumber Dealers Assn., died in Fullerton, March 28.

E. .W. Demarest, Pacific National Lumber Co., Tacoma, was re-elected president of the West Coast Lumbermen's Assn. at the annual meeting, March 7, at the WinthroP hotel, Tacoma . C. W. Wuest of the Northwest Hardwood CorP. called on the Northern California iepresentative, J' E. Higgins Lumber Co., and the Southern California representatives, Angelus Hardwood and Hammond Lumber companies JerrY Bonnington, Wendling-Nathan Co., was named chairman of the Golf committee for tl-re second annual Reveille to be held April 2O at the Oakland hotel R. T. Buzard was named manager, and L. J. Carr assistant salesmanager of the new sales office opened by Buzard-Burkhart Pine Co., ^i A7 Crocker Bldg', San Francisco.

Ralph P. Duncan, general manager of the Merced (Calif.) Lumber Co., was married March 30 to Evelyn Claire Paulsen at Yosemite. S. M. Hauptman, general manager of the California Wholisale LumbeiAssn., San Francisco, returned from hearings on amendments to the Lumber Code No. 68, Schedule B, in Washington' . E. A. Goodrich, formerly with the Union and E. K. Wood lumber comPanies, joined the southern California sales stafi of Holmes Eureka. Bill Hamilton continues in charge of the office in the Architects Bldg., where their space was recently increased. . . . Secretary-Carl Moore- reports a record demand for tickets to the second annual Reveille to be held at the Oakland hotel, April 20. at $1.75 a head. H. Sewall Morton is in charge of the entertainment. NRAdministrator Hugh S. Johnson approved a 90-day trial of a model costiccounting system under the Code for the retail lumber trade.

l[ake Slltlttl0ilSr Y0UR Sourte of Supply

lust ffllltlUlEs FROInI the SANTA ANA FREEWAYWith FAST DEIIVERY to AII Southern California Cities and Towns

lmported & Domestic Hardwoods and Softwoods for Every Purpose

Specia|Setectionto,sp,,ffiWidths,Lengths,Go|ors

0ver Nine Years' Dependahle Service to Retail Lumber Dealers

Modern ilew Facilitim torffind PIGK-uP

0ld-Growth Douglas Fir From R0SS TUMBER MILLS, Medford, Oregon

FOR

SPruce 3-l9lO

AII Species of Fine Gobinet Woods

GItEtf D In ||T G||MIIIG E TIETIT S

APRIL

Oakland Hoo-Hoo Club 39 "Giants Nite," Seals Stadium, following Dinner at Spenger's Fish Grotto, Berkeley, April 17; Chartered buses to and from Game. Reservations: Bud Kinney or Club 39 board members (S. F. Hoo-Hoo Club 9 cordially invited).

Dub,a, Ltd. monthly Tournafnent, Silverado Country Club (four miles east of Napa), April 17; Co-chairmen: Al Boldt and Chas. Beacom,

Lumber Merchants Assn. of Northern California (24 California St., San Francisco) l9th annual convention, Ahwahnee hotel, Yosemite National Park, April 19-21.

Lurnbermen's Association of Texas (First Federal Bldg., Austin, Texas) annual convention, Will Rogers Coliseum, Fort Worth, April 19-21.

Coast Counties Hoo-IIoo Club 114 regular meeting and Past Presidents' night, 6:29 p.m., Biff's, Seaside, Calif., Aprtl 23; speaker: Dean Prestemon, technical field director, Natl. Lumber Mfgrs. Assn., "The National Wood Promotion Program's Importance to the Retail Lumber Dealer."

San Francisco Hoo-Hoo Club 9 annual Dinner-Dance, The Village, Columbus and Lombard, April 24; Dick Reinhart and his band. Formation of Lassen Hoo-Hoo Club at Dinner meeting, Monticola

Club, Susanville, Calif., April 24; Earle Deering, vicegerent Snark, and Jack Berry, supreme custocatian, presidingSponsored by Shasta-Cascade Hoo-Hoo Club 133.

Shasta-Cascade Hoo-Hoo Club 133 Dinner meeting, Riverview Golf & Country Club, Redding, April 30.

MAY

Western Dry Kiln Clubs llth annual meeting, Eureka Inn, Eureka, Calif., May 7-8. Host: Redwood Seasoning Committee, chairman: Bo,b Newman, The Pacific Lumber Co.; Planning committee chairman: Bill Brubaker, California Redwood Assn.

Sacramento HoeHoo Club l09 Concat and dinner meeting, Manhart Legion Hall, Sacramento, May 8, following Golf tournament.

National Retail Lumber Dealers Assn. Board of Directors Spring meeting, Shoreham hotel, Washington, D.C., May l0-14.

National Building Material Distributors Assn. annual Spring convention, Cosmopolitan hotel, Denver, Colo., May ll-13.

San Francisco Hoo-Hoo-Ette Club 3 Concat and dinner meeting, Californian hotel, San Francisco, May 12.

Arizona Retail Lumber & Builders Supply Assn. (4740 N. Central Ave., Phoenix) annual Convention, Hassayampa hotel, Prescott, Ariz., May 14-16.

Santa Clara Valley HooHoo Clu,b 170 Dinner meeting, Red Coach Inn (Los Gatos Road), May 14.

Los Angeles Hoo-Hoo Club 2 Concat and "Old-Timers" Awards Nite, 7:29 p.m.,,following Golf play, l0l.29 um., Fox Hills Country Club, May 14; "Movie Sports" following dinner.

San Joaquin Valley Hoo-Hoo Club 31 com,bination annual Sports Day, Barbecue and Concat, Madera (Calif.) Golf & Country Club, May 15; Elmer Rau, general chairman.

Oakland Hoo-Hoo Club 39 annual Reveille, Claremont hotel, Berkeley, May 15; Chris Sechrist, general chairman. Annual Reveille Golf tournament, Claremont Country Club; Paul Gaboury, chairlnan.

Dubs, Ltd. monthly Tournament, to be run in conjunction with Oakland Reveille, Claremont Country Club, May 15.

National-American Wholesale Lumber Assn. (3 East 44th St., New York 17) 67th annual meeting, Shoreham hotel, Washington D.C., May 19-21; Sid L. Darling, executive vice-president.

Coqsf Gounties Hoo-Hoo to Heor

NtttlA Field Mqn in Deqler Tolk ot Pcrst-Presidents' Nighr, April 23

Santa Cruz, Calif.-Coast Counties Hoo-Hoo Club l14 will hold one of its most important meetings this month when it gathers at Biff's in Seaside, Calif., at 6:29 p.m. for cocktails (dinner at 7:29), April 23, for its regular meeting and special "Past Presidents' Night," reports President Herb Swenson, the local lumber dealer. The meeting will also kickoff a revitalized Club 114 Attendance program, and the officers declare members' attendance at this meeting is necessary to continue the future programming olanned bv the directors. ^

An unusually important speaker has been obtained to highlight the entertainment. He is Dean Prestemon, technical field director of the National Lumber Manufacturers Assn., Washington, D.C., who will blueprint the retail lumber dealer's vital stake in the new National Promotion Program.

()PP(}RTUNITY |(N()CKS-AGAI N

with Musonite's St rreate of Farro,rl h^di

model-home promotion !

Terrific! That's what dealers and their buildercustomers thought of Masonite's "Showcase of Famous Brands" model-home promotion last year -so much so, that demand for a repeat performance of "Showcase" for 1959 was unanimous. And here it is-bigger and better than last year even!

"Showcase" '59 is your golden opportunity for gleater volume and profit on new contractor business, alterations, remodeling. Plan now to cash in on this hard-hitting model-home promotion to help make '59 your biggest year.

Read these outstanding successes "SHOIVCASE" achieved last year:

"9000 visitors, 1700 quqlified leade-l out of 5 being contacted are being turned into salea."-Montana dealer

"8500 enthusiastic visitors during National Home Week." -South Dakota dealer

"Eight new home jobs sold to date, plus 60 remodeting prospects."- Michigan dealer

Interested? For the complete profit-packed story- including your nameim LIFE magazine-send in the coupon now!

MASONITE CORPORATION

Dept. CLM-4-15; lll Sutter St,, San Francisco 4, Calif. Pl,eas ruh details of "Showcare" '59 promotion.

Cmw& and more mwde! Thie is typiel of last yer'a "Showrue" prcmotion.

Fir Plywood filqnufocturers Vote $4 ltillion for Biggest Soles Promotion, Reseqrch in History

Western fir plywood manufacturers in 1959 will pour more than $4 million into the biggest sales promotion, research and development program in the industry's history. This emerged last month (March) as some 150 company officials representing Douglas Fir Plywood Association gathered at a special meeting of subscribers called to review the association's plans for the year ahead.

According to W. E. Difford, managing director of the association, 70/o of these funds will go into sales promotion, including advertising, field promotion, dealer merchandising and trade shows. About 20/o wlll be allocated to research and development and quality control and testing. The remaining l0/o will be allocated to statistical reporting, the Plywood Research Foundation, traffic and administration.

Difford, summing up presentations made by association staff members, told the industry that this year the heaviest emphasis will be on development of new markets for plywood in component manufacture, new research in the field of structural design and in farm markets.

Difford announced that the association has incorporated a

subsidiary corporation called Plywood Fabricators Service, fnc., to pioneer marketing of plywood construction components through independent fabricators. W. D. Page, formerly DFPA regional field promotion manager in the Chicago office, will be executive vice-president operating under the policy control of DFPA's management committee.

Page, in Portland to outline plans for the new service, said the plywood markets involved are unlimited. Conceding that accurate forecasts of demand are difficult, he said:

"If PFS fabricators can capture 10/o of the roofs built in the light construction industry with a box beam and stress skin panel system, and if they can get I0/o of rcsidential work with a box beam and thick panel subfloor combination, they could count on an annual volume of at least $140 million."

Big Potential

He said that if they could get 50/o of the truss business going into residential work it would mean a dollar volume of $320 million annually. These factors alone would account for 550 million sq. ft. of plywood and more than 1 billion board feet of high grade construction lumber, he added.

Page said PFS is organizing a pilot program and that further details will be announced as the program materializes.

"We are pioneering a whole new field in construction," Page said. "Already, without promotion, detailed technical data, standardized. specifications or adequate fabrication facilities, components of this type are being widely used.

o Sluds, Boqrds

. Dimension Lumber

o plonks, Timbers

o Roilroqd Ties

o lndustricl Cuttings

t9t9

BEVERTY Hl[[S, CALIF. 195 S. Beverly Dr. Phone BRqdshow 2-0641

SAN RAFAEI, CALIF. . P. O. Box 569

Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. o (Generol Ofrice) 630 J. St.

Hlllside 2-9764, TWX EK 84

"With national promotion support, technical assistance and new research, there is an unlimited opportunity ahead for expanding plywood markets in construction as well as in other areas, such as agriculture and light industry."

Meanwhile, Difford announced also that DFPA's applied research program will be expanded substantially during the year ahead in a concentrated effort to develop new structural systems such as the "folded plate" tuned to the rapid changes taking place in the light construction field.

Under this program DFPA engineers will, among other tl-rings, explore the possibilities of an "erector set" system of building for plywood components and they will push new research aimed at refining the building system developed for retail lumber dealers by the Lumber Dealers Research Council.

Farm Sales

Equally important, said Difford, will be development of the possibilities in fabricated farm buildings which would tie in with the PFS program. Difford said the farm market offers market possibilities which may be as important in future years as sheathing is today. To reach this market, the association is setting up a special staff of agricultural engineers backed by sales promotion in all mediums.

Advertising, merchandising and field promotion are also being expanded to create markets for the industry's output consistent with continuing increases in capacity, he said.

A. W. Agnew, president of Douglas Fir Plywood Asso(Continued onPage42)

" Babe, that there's what I call a SOUND FoaNDATIoN ! " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumberg.',

GIRDERS

BAXCO pressure treated FOUNDATION LUMBER

*Wn"t else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of ITestern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. . . And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lumber adds so little to the total building cost-just a few dollars. \7rite today for free booklet.

@ J, H. Baxter & Co. rgS6

Something for Every Deoler On the Stimuloting l9th Annuol LmA Convention Progrom

A record attendance was indicated earlier this month for the 19th annual convention of the Lumber Merchants Assn. of Northern California, which will be held April l9-2I at the Ahwahnee hotel in Yosemite National Park. Activities will commence on Sunday with a golf tournament, to be followed in the evening with an informal, "get-acquainted" dinner.

The business portion of the program begins at luncheon on Monday, when Dr. Orlo Brees of the National Association of Manufacturers will be the keynote speaker. He will be followed by Frank W. Lovejoy, sales executive of the Socony-Mobil Oil Co. On Monday evening the delegates will enjoy the first of two industry-sponsored convention cocktail parties, with dancing to follow dinner.

A highlight of the Tuesday morning business session will be election of officers to guide the association in the next 1,2 months, and nine member-dealers to fill the director Dosts.

At this session dealers will also receive a preview bf .ecently enacted and proposed legislation affecting the industry from Jim Dean of the Building Material Dealers Credit Assn., Los Angeles. Latest intelligence on collection laws,

INIANI) TUMBTR COMPANY

Gil Word Heqds SCRLA

New 1959-60 ofificers of the Southern California Retail Lumber Association, elected at the annual convention just concluded at the Ambassador hotel, Los Angeles, April 7-9, are: President-C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana; VicePresidents-Homer Burnaby, Sun Lumber Co., San Pedro; Norbert Bundschuh, Myrtle Avenue Lumber Co., Monrovia; Frode B. Kilstofte, Rossman Mill & Lumber Co., Wilmington; Robert M. Sutton, DixieLine Lumber Co., San Diego; Executive Vice-President-Orrie W. Hamilton, SCRLA, Los Angeles; Secretary-Kingston McKee, Forest Lumber Co., Pasadena, and J1s4srl1s1-Robert K. Leishman, Crown City Mill & Lumber Co., Pasadena.

lien laws, bonds and stop notices will be given by Leo Hubbard, secretary of the Hayward Lumber & Investment Co., Los Angeles. This session will also include reports on operating practices from member-dealers.

Industry affairs and government activities at the national level will be detailed by H. W. Blackstock, Seattle dealer ancl current president of the National Retail Lumber Dealers Assn., Washington, D.C., at the Tuesday luncheon sessior.r. The address by the first West Coast dealer to head the National in many years will certainly be of wider interest to all the industry-conscious dealers present. Ken Shanks, anthor and satirist, will conclude the luncheon program with his stimulating randomemos on the American business and social scene.

The second industry-sponsored cocktail party will precede the Tuesday dinner, which will be followed by dinnerclancing and the always excellent floor sl-row, at which the new officers will also be formally introduced to the crowcl to u,'ind up the three days of play-sure and new profitn.raking ideas.

Hogon Wholesqle Opens Morysville Bronch to Serve Areo Deqlers

Hogan Wholesale Building Materials; of Oakland, is opening a branch warehouse at Marysville on April 15 for the purpose of better serving retail dealers in the Upper Sacramento Valley area as far north as Redding. Hogan Wholesale President Bob Hogan declares that the rrew warehouse will stock a complete inventory of Hogan products, including its "Radco" aluminum sliding window units.

The new warehouse is located at 1427 Orange Street in X"Iarysville (phone SHerwood 2-58@) and will be captainecl by Ken Whiteman, who has been with the Hogan organization for the past six years.

Ghcnges in Forestry Division

John Callaghan, chief deputy state forester, California Division of Forestry, resigned from his present duties on March 31 and leaves the Division to accept employment as assistant secretary for the California Forest Protective Association with headquarters in San Francisco.

Fred H. Dodson, forestry equipment engineer with the California Division of Forestry, retired on April 1, 1959 after 36 years of state serVice. He intends to remain active in the motorized equipment field.

For quiet rooms ond beoutiful ceilings, Johns-Monville KLEFTONE is the choice of Mrs. Americo@, the Notion's No. I homemoker

lT;-EH

Johns-Mqnyille presenfs KLEFTONE Pqnels

-lhe new ocousticql ceiling ponel wirh deep-fissured texture

New Johns-Manville Kleftone acoustical ceiling panels have a sculptured fissured pattern and tiny perforations that absorb up ta 75% of the room noise that strikes them.

Kleftone panels have the classic beauty of Tlavertine stone. They add the high-style and decorative beauty that gives homes a srrart modern look.

Dramatic, hard-hitting advertibing in l;if e, Saturday Evening P ost, Sunset and Better Homes and Gardens fot Johns-Manvi]le Kleftone ceiling panels, (endorsed by Mrs. America), will help pre-sell your prospective customers.

Kleftone panels, available in 72o x t2" and t2n x 24r, are ptedecorated in a white flame-resistant finish. They are quickly

and easily applied by your builder and "do-it-yourself" customers, The famous Johns-Manville lightning joint *yf all fastenings.

See your Johns-Manville Fl,epresentative for the full story onhow you can increase sales and profits when yourecommend and sellthe new J-M Kleftone acoustical ceiling panels.

Rounds Lumber Company's Jim Knox returned to San Francisco homebase the first of April after calling on accounts through the South ("deep" South, that is) as far east as Florida.

Jirn Hall, Jr., head of James L. Hall Co., and the Hall family will never make the grade as weather prophets-picked the first week it rained in the past two months for their Santa Barbara vacation-time last month, they did.

And this is NEWS: Forsyth Hardwood's venerable P. R. "Bob" Kahn, is NOT going to Europe this year not even Soutl.r America ! "Too many tourists," sez Bob (who's been making these annual junkets as long as we can remember).

Vernon Johnson of the L. R. Srrith Hardwood Co., Los Angeles, spent a week at tl.re company's mill in Lorrgview, Wash., and

also attended the Northwest Hardwood Assn. meeting in Seattle in company with L. R. Smith, one of the founders of the association.

Bill Buettner of George J. Silbernagel, Inc., visited mill accounts from Redding north to Oregon the week of March 23.

Woodside Lumber's Charlie Wilson left Bill Hoey holding the fort for a March week while he visited Shasta County mill connections.

Knute Weidman called on Hedlund Lumber Sales mill accounts in southern Oregon for a week during March.

Congrats to Bernice and Bob Macfie on the birth of their very first, a girl 'baby named

Jane on April (no foolin') I at Alta Bates hospitai in Berkeley. Mama, baby and even Bob (West Coast Timber Products) cloin' just fine, thank ya'.

Barbara Anne Beretich, daughter of Mr. and Mrs. Louis J. Beretich of Arlington,

California, and William Travis Smith, Jr', vice-president and general manager oI the Smith-Robbins Lun-rber Company, Los Angeles, were married Saturday, I\{arch 21, at Saint Catherine's churcl.r in Riverside. Immediately following the reception at the Mission Inn, the young couple departed by plane for a 10-day honeymoon in Acapulco and Mexico City. Bruce Walton, general manager of the State Box Company, Sacramento, was best man for the popular Los Angeles Hoo-Hoo and wl.rolesaler. !Iore than 100 close friencls and relatives of the bride and groom atten(led the wedding. Following the close of the school term in June, Bill and Barbara plan to make their home in Beverly Hills.

Ziel & Company's Bob Reid visited longttrne Tiel customers in the Vancouver, B. C., area during the iast week of \{arch and returned home to S. F. quite impressed with the "new-look" building plograln recently instigated by the Canadian government.

Mrs. Winifred Pike, executive assistant to Los Angeles Builder Fritz Burns and 19-i7-58 chairman of the L. A. Home Improveurent Council, has left the industry with her marriage in February to Navy Capt. Richard Cockey. Following her resignation from the Kaiser-Burns Development Corp., the couple will reside in Washington, D.C.

Santa Fe Lumber ComPanY Partner W. Paul Clarke visited mill connections in the Eugene area (his old stamping grounds) for a March week.

Vic Roth, owner of Triangle Lumber in Oakland, and his sidekick, Art Williamson, toured the Redwood Highway in search of "woocl" the last week of March (went in like lions came out like?).

Corrine Adams, 76-year "veteran" ofrfrce giri at E. J. Stanton & Son, Los Angeles, has retired to the duties of housewife for Husband Joe, who has been r.nechanical superintendent at Stanton's for more than 20 years. Helen Proo also retired from the firm at the same time; she had been with the wholesale distributing concern the past five years.

Dave Mensing, representing G-P's Hammond California Redwood division, made a safari through the Pacific Northwest and a slice of Canada during the week of March 16.

Mills at Arcata, Sales Offices in San Francisco and Los Angeles

ANNOUNCING THE OPENING OF OUR ffIARYSVILLE BRANCH

OPEN FOR BUSINESS APRIT 15, 1959

TheMarysville branch will be managed by Ken Whiteman, who has been with the Hogan organization for six years. His experience in the lumber industry covers a span of twenty years.

We will service the oreo shown on this mop from our Morysville brqnch.

ROSEVILLE

MARYSVITTE BR.ANCH

1427 Oronge Street

One block from | 4rh & F Sts.

Phens,-tHerwood 2-5860

KEN WHITEMAN, Monoger Morysville Brqnch

GRASS

Western Pine AssociotionVotes to Step Up Trode Promotion Budget; Bronson New President

A l2-percent step-up in its trade promotion budget was voted by the Western Pine Association at its annual meetings March II-14 at San Francisco, with the bulk of the increase to go into color advertising in consumer magazines.

The boost follows a similar one made a year ago when Western Pine supplemented its advertising campaign with color on behalf of the 10 lumber species oroduced in the l?-state region. In addition to Association promotion work for the region's lumber products, many Western Pine mills participate in the National Wood Promotion Program which got under way this year.

Western Pine directors also put heavy emphasis on a plea to the railroads to "bear down" on freight-car construction and repair of rolling stock now in bad order. Pointing to a loss of 27,000 cars in the past year from the number in service, and "with the business volume index pointing up," the Association urged the carriers to curtail delayed service to transit shippers as another move against a critical car shortage.

On recommendation of the Grading Committee, the lumber shipment reinspection service charge, which has been

FORESTPRODUCTS COMPAIIY

87Ol Wilshire Boulcvord (Suite 2OO) Beverly Hills, Coliforniq

Phone: Oleqnder 5-6312

Rolph DALES, Buyer Ukioh, Coliforniq

Chqn MAHONEY

$35 a day for many years, was increased to $50 in order to approximate the cost. A charge of $5 was authorized for cases where a reinspection is requested but later canceled.

Retirement of Leonard C. Jewett, chief of the statistical department, after 30 years of Association service and nearly 50 years of service in the Western Pine industry, was announced.

Bronson Heads Western Pine Association

J. D. Bronson, of the Boise-Cascade Corporation, is the rrew president of the l2-state Western Pine Association of lumber manufacturers. He was elected at the annual meeting in San Francisco to succeed A. B. Hood, of the Ralph L. Smith Lumber Company, Anderson, Calif., who has served as Association president the past two years. Bronson l-reads the Cascade Lumber Comoanv of Yakima. Wash.. a lumber unit of Boise-Cascade Corporation, in which he ii assistant to the president.

Other officers chosen by Western Pine include J. B. lidens, Southwest Lumber Mills, Phoenix, Ariz., and Charles T. Gray, American Forest Products Corporation, San Francisco, vice-presidents; R. W. Rehfeld, Southwest Lumber Mills, Phoenix, treasurer.

R. A. Murphy, McCloud River Lumber Co., McCloud, Calif., and E. C. Rettig, Potlatch Forests, fnc., Lewiston, Idaho, were re-elected directors at large, with E. J. Bechard, Diamond Gardner Corporation, Red Bluff, Calif., and James Bryson, Mt. Emily Lumber Co., Portland, as alternates.

A. T. Hildman, Michigan-California Lumber Co., Camino, Calif., and Mr. IIood were elected directors to the National Lumber Manufacturers Association, with the following reelected to the NLMA board: U. R. Armstrong, Hallack & Howard Lumber Co., Denver; W. E. Bickel, Empire Timber Treating Co., Riverton, Wyoming; H. R. Dix, Anaconda Company, Bonner, Mont.; H. B. Jamison, BylesJamison Lumber Co., Fresno, Calif.; J. B. Edens, Phoenix; Stanley Jenkins, Pilot Rock Lumber Co., Pilot Rock, Ore., (Continued on Page 54)

NEW OFFICERS (from Left)r C. T. Groy, J. B. Edens, Outgoing Presidanl A. B. Hood, S, V. Fullowoy, Jr., President J. D. Bronson, ond R. W. Rehfeld

A.

NO MORE STICKY TAPE, THUMB. TACKS OR NAII.HOLE DAMAGE!

A one-time, inexpensive installation of "H0LD-AM(lLD" solves the age-old problem of displaying maps, charts, pictures, bulletins, etc., on a tem. porary or permanent basis. Merely slide the object for display under "H0[D-A-M0l-D's" exclusiye pitented "floating" insert holder, and it's there to stay . . until a slight pull releases it! "H0LD-A-M0LD" is both decorative and functional and is recommended for use in conference rooms, school rooms, family rooms, offices, dens, stores, tulletin boards, easel displays, governmental agencies, etc. "H0LD-A-M0LD" is manufactured in Pine and is available for immediate shipment in Straight or Mixed Shipments of Millwork andlor lumber items in Lineal-foot lengths from 3' to 16'. 0uotations are also available to Dealers for variations in pattern and species.

For Actuql Working Model qnd liferotureDEATERS MAY CONTACT BOB Tt[IDDtEION

EXCTUSIVE NATIONAT DISTRIBUTOR

snd Northern Cqliforniq Disfributor

l4O5 Court Street-P.O. Box 854 REDDING, Colifornio phone: CHestnut l-3241

DIRECT RAIL-Truck & Trcriler SHTPMENTS

Southern Cq lifornio Distributor

Los Angeles5800 5. Centrol Avenue

phone: ADoms l-l I I Z

Son Diego4th & K Streets

phone: BElmont 3-6573

This photo shows "HO[D-A-MOLD" in qctuol use!

Love of Country

Elihu Root, a fine American of other days, wrote these impressive words:

True love of country is not mere blind partisanship. ft is regard for the people of one's country, and all of them.

It is a feeling of fellowship and brotherhood for all of them.

It is a desire for the prosperity and happiness of all of them.

It is kind and considerate judgment toward all of them. The first duty of popular self-government is individual self-control.

The essential condition of true progress is that it shall be based upon grounds of reason, and not of prejudice.

Lincoln's noble sentiment of charity for all and malice

An Editorial

toward none was not a specific for the Civil War, but a living principle of action.

Bill Novok Nqmed Solesmonoger of Osfrom Lumber Wholesole Division

William J. Novak has been appointed sales manager of the Wholesale division of Ostrom Lumber Company, of Marysville, Calif. The appointment was announced by William J. Pendola, co-manager of the firm, and took efiect last montl-r.

Mr. Novak has been a member of the Ostrom Wholesale Sales department and is well known in Northern California lumber circles. He has been associated with Ostrom five years, having worked his way up through the shipping department and bookkeeping office before settling in sales. He is a native of Colorado but moved to the Nevada CityGrass Valley, Calif., area 20 years ago. Prior to entering the lumber business he engaged in retailing in Nevada City.

IYew Liieraiure. .

A comprehensive new book, The Selection of Retail Locations, offers the first authoritative study of site selection and business volume estimating for establishments selling consumer goods or services. Written ,by a leading real estate economist, Richard L. Nelson, the 422-page book was published Jan. 2j by F. W. Dodgc Corporation, New York 18, N. Y.

01{ E 1I O|JR TIRE RESISTA}|T GYPSUTI WATLBOARD

Now, with Blue Diamond ys" Fire Halt special core wallboard, applicator craftsmen have a ffne handling and ffnishing gypsum wallboard with a one hour fire resistioe roting.

Fire Halt may be used in institutional, commercial, indusbial, apartment and home construction-wherever high quality interiors combining great strengfh with increased fire resistance are desired or required by building codes.

Blue Diamond's Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' fire resistive rating requirements.

To meet the growing demand for increased safety on streets and highways at night, and to enable a greater number of lights to be installed at lowest possible cost, a new 8-page brochtre, "Pressure Treated Wood Poles-for Street and Highway Lighting," has been issued and copies may be obtained without charge by writing to the Western Wood Preserving Operators Association, 1410 S. W. Morrison Street, Portland 5, Oregon.

SWW Co. Chipper knives available for every make and model of wood chipper, and highly resistant to chipping, cracking, warp- ing and abrasive wear, with pointers on storage, installation, maintenance and regrinding, are described in a new four-page, two-color bulletin. To obtain a free copy or get other specific information on wood chipping problems, write direct to Sales Promotion Dept., Simonds Worden White Company, 1l0l Negley Place, Dayton 7, Ohio.

Management must become more concerned with upgrading employes to assume positions of leadership if our free enterprise system is to survive, according to Clarence A. Weber and John W. Karnes, Jr., in their new book, "Industrial Leadership," which will be published by the Chilton Company, Philadelphia, on May 6.

Selected Bibliography on Building 'Construction and Maintenance, National Burearr of Standards Building Materials and Structures Report 140, Third Edition, by Edith R. tr{eggers, 30 pages, 30 cents (order fronr Government Printing Office, Superintendent of Documents, Washington 25, D. C.), gives sources of information concerning building construction and maintenance. Note: Foreign remittance must be in U. S. exchange and should include an additional one-fourth of the publication price to cover mailing costs.

SAN AilIONIO "KJ{OW. HOW''

NEW MILL & STORAGE SHED ERECTED BY SAN ANTONIO CONSTRUCTION COMPANY FOR THE CRENSHAW LUMBER COMPANY AT TORRANCE, CALIFORNIA, A PROGRESSIVE RETAIL ORGANIZATION IN SOUTHWEST LOS ANGELES.

THESE ARE BUT A FEW OF THE REASONS WHY YOU SHOUTD CAtt US TODAY

Plqns Avoiloble For Any Size Building

Skilled Workmen For Every Proiecr

Your lnventory Completely Protecfed

Sqve Time - Sove Lqbor - Sqve Hondling Costs

No Wqrehouse foo Smoll or Too large

All Son Antonio Rigid Pole Sheds Guorqnteed I OOo/o

ALt SAN ANTONIO TUMBER STORAGE SHEDS ARE BUITT WITH PR.ESSUR,E-TREATED POTES 13231 Eosf South Sf., Altesiq, Colifornio

Uilderhill

J-124J

"THERE 'S ABSOLUfELY

Rules of Citrus Belt Ghcrpter Regording Use of Lumber Grqdes ond Species

Srill-ond Yet

(Courtesy of the Southern California Retail Lumber Assn.)

Citrus Belt Chapter of The International Conference of Building Officials, brr February 11, 1959, adopted the followiirg rules relative to the use of various species of .lumb.er an-d their grades in the construction of one-story residential buildings.-Species and grades considered in each app-lication studied wer-e deemed Comparable to the grade of Douglas Fir established for that specific application.

Tl-re Citrus Belt Chapter is made up of Building Departments of the followingJurisdictions: Riverside County, San Bernardino County, cities of Pomona, Chino, Mottclair, Ontario, Upland, Fontana, Rialto, San Bernardino, Colton, Redlands, Barstow, Palm Springs, Riverside, Hemet and Corona.

Woods involved and the rules under which they are

1. West Coast Lumber Association (WCLA)-Douglas Fir Region), Coast Hemlock, Sitka Spruce, Western Red White Fir and Port Orford Cedar.

ohslSTEllT ENFORlnONCE

Phone: CApitol 2-1934

Teletype:

PD-385

ttR.clDAR.lltlttocK n:DWOOD. SPRUCE ' lDAllOr SUGAR AND PONDEROSA PINI

We Solicit You llgniries lor Wolnanized aud Creosoted Llnlcr, Tinbers, Poles anrl Pililg

4. California Redwood Association (CRA)-Redwood' GRADE.S OF LUMBER FOR SPECIFIC PURPOSES

(a) SPACED ROOFSHEATHING-MaX' span 24",Max. roof covering D. L. 8 lb. per sq. ft.

WCLA-AI| species Standard grade

WPA -All species No. 3t Common

PLIB -Port Orford Cedar No. 2 Common

Ukiah, Calif.-The hue and cry over Mendocino County's "strange Case of the Wandering Still".was stilled-March 24lreports The San Francisco Examiner. Deputies ended a 2-year search with the arrest of a former ordained minister turned logger, his logger son and his logger son-in-law. The itinerant still, found near Leggett, produced 25 to 35 gallons o{ liquor. a claywtren the distillers weren't out logging in the woods, tl-rat is. graded are as follows:

CRA -Redwood SaP Common

(b) SOLID ROOF SHEATHING-Max. span 24" o. c.-ljse one grade better for 32" spat Max. roof covering D. L. 8 lb' per sq. ft.

WCLA-AII sDecies "UTILITY" Grade

WPA -Al1 species No. 4 Common

PLIB -Port Orford Cedar No. 3 Common

CRA -Redwood Sap Common

(c) SUBFLOORING less than 2" riominal thickness laid straightMax. joist spacing 76" o. c. Minimum /(" hardwood or other approved finished floor.

WCLA-AII species "UTILITY" grade

WPA -All sPecies No. 4 Common grade

CRA -Redwood "Merchantable"

PLIB -Port Orford Cedar No. 3 Common

(d) FLOOR SHEATHING 2" nominal thickness or more-Max' span 4'0"

WCLA-(Douglas Fir & Hemlock Utilitv Gr. 2x6 ot 2x8 T & G) (All other species "STANDARD" grade 2x6 or 2x8 T & G)

WPA -All species No' 2 Dimension 2x6 or 2x8 T & G

(e) PLATESTOCK dbes not include foundation plates and sillspermitted)

WPA -All species No. 2 Dimension (No honeycomb permitted)

CRA -Redwood Sap Common grade or Construction Heart

(f) STUDS-One-story buildings or top story of Multi-story buildings

WCLA-AII species "STANDARD" grade or better permitting 15% "UTILITY" grade. Also Redwood Studs, graded under WCLA "Spruce" Rules

WPA -All species Studs No. 2 Dimension, permitting 15% No. 3 Dimension

ljnder the above recommendations, MIXED SPECIES to be permitted in horizontal members only. ALL SPECIES, except Redwood, may be mixed in STUDS' It is und-erstood that the Inspector has the right to require the removal of any piece, anywhere, that he feels will riot carry the load intended.

Timber Institute Nqmes Directors

IVlembers of the American Institute of Timber Construction, at their 7th annual meeting .at Boca Raton hotel, Floiida, inducted Ward Mayer as the new A.I.T.C. president. He is founder and chiirman of the board of Timber Structures, Inc., Portland, Oregon, reports Executive Vice-

ros

( Coast Cedar,

2. V/estern Pine Association (WPA)-Ponderosa Pine, Douglas Fir (Inland), W'hite Fir, Engelmann Spruce, Sugar Pine, Idaho White Pine, Larch, Lodgepole Pine and Inland Red Cedar.

3. Pacific Lumber Inspection Bureau (PLIB)-Port Orford Cedar.

President Frank J. Hanrahan. Mayer succeeds former president L. A. Jacobson, who is president of Associated Wood Products, Inc., Berkeley, Calif.

Other officers on the new board include I. p. Weverhaeuser, president of Rilco Laminated products, St. paul, Minnesota, as AITC vice-president. Other directors include Val Gardner, sales manager of Rosboro Lumber Company, Springfield, Oregon.

G-P Opens New Oqklcnd Wqrehouse

The opening of a fourth Northern California warehouse rs announced by Georgia-Pacific Corporation. The com_ glly-:: newest warehouse, which will be headed by E. L. 'Riff'_Rifenrath, is locatqd in a 23,000-sq. ft. buiiding at 2109 ,P.eralta (corner of Cypress &' peraita) in Oaklind. rll aodttron to undercover storage, the new warehouse has another 30,000 sq. ft. of vard -storage area. Besides the

new _Oakland plant, G-P operates warehouses at Salinas, San Jose and Fresno.

Goodmon fo Open fhird Yqrd in New Son R.ofoel Shopping Center

The veteran San Francisco retailer, Ed Goodman. head of Goodman Lumber Co. in San Francisco and Goodman Building Supply in Mill Valley, will open a third store next month, in San Rafael. The new San Rafael yard. y!!.tl will put in a strong bid for the area's do-it-yourself dollars, will be located in Goodman's own shopping cente-r _development-the Montecito Shopping Center, iorner of 3rd and Irwin Streets, housing some 70 stores in all. The new Goodman store will operate under the name of Goodman Lumber & Hardware and will occupy some 6,000 sq. ft. of showroom space in the new development.

(Tell them Aau sau it in The California Lumber Merchant)

CONTINENTAT TUAABER SATES

818 Eqst Volley Boulevord-(P.O. Box 3t5)-Sqn Gqbriel, Colif.

CUmberlond 3-8146

Wholesole lumber vio RAIL-CARGO-TRUCK & TRATLER

TWX: Alhqmbrq Cal 9675

West Coqst Lumbermen Told lllust lnvest llloreAnd Still llore in Advertising, Promotion, Reseqrch

Eliot H. Jenkins Elecred Presidenu Outgoing President Fqir{rurst Soys

"Lumber Must Fighr

or Become Secondcrry Induslry"

Eliot H. Jenkins, Springfield, was elected president of theWest Coasi Lumbermen'i Association at the conclusion of the 48th annual stockholders meetings in Portland, March 24-25. Jenkins (above) is president of Booth-Kelly Lumber Co. Other -officers 'include Nils Hult, Junction City, Ore'; C. Henry Bacon, Jr., Seattle, Wash., and Robert Murp_hy-,--McCloud, Calif ., - vice-presidents for their states ; William Swindells, Portland, secretary; William Garnett, Tacoma, Treasurer, and H. V. Simpson, executive vice-president. A star-studded list of speakers told 250 lumbermen gathered from Oregon, Washington and California that - stepped-up promotion program, improved quality, and expanded research must be undertaken to keep lumber competitive with other well-financed building materials.

Victor A. Lundy, nationally known young arc-hitect fro.m Sarasota, Florida, urged lumbermen to capitalize on the proven qualities of riood, its beauty, flexibility and versatilitv. to achieve wider use.

Robert M. Ingram, Aberdeen lumberman, president of the National Lu-mber Manufacturers Association, warned the Douglas fir millmen they could no, longer take markets for granied, but must invest more and more money in adverti"sing and promotion and research to achieve a better product-if they were to exist as an industry'

Another speaker, Mortimer Doyle of Washington, D.f,.., executive viie-president of NLMA, told lumbermen their only hope of survival in this rapidly changing economy' which his seen innumerable substitute materials take over lumber's historic markets, was to strengthen their regional trade associations such as WCLA. No single mill can do the job alone, he warned in a hard-hitting speech.

Iack Fairhurst, San Rafael lumberman, in his report as outgoing president commended WCLA on addin-g 4Q-n-ew membeimills this past year, but said the task of unifying the industry behind a consistent program of lumber promotion has just begun.

"We must fight," Fairhurst said, "or become a secondary industry. Competitors are spending mi-llions to introduce new'products into the home-building field alone."

The association stockholders elected a 47-man group of directors to guide their activities during the ensuing year. Directors elected for California include W. A. Constans, Anderson; John B. Crook, Arcata ; W. C. Knauer, Burney, and lack Fairhurst. Eureka.

Regionof Soles Oflices

Servlee ls 0ur Stoclt ln Trade

Expert Hondling cnd Drying of Your Lumber-Fqst ServiceNEW qnd MODERN FACIIITIES-INCREASED CApACtTy

These ore but o few of the mqny feqtures

Ofiered By

L. A. DRY KIIN &. STORAGE, INC.

Pres.

Billion-Dollqr Poycheck

.. If all.the_people now on the Federal civilian payroll lived with their families in one city, it would be the second largest city in the United States. Sen. Harry F. Byrd reveals _that 2,367,000 people norv collect theii pay from Uncle Sam. And their-paychecks now total mbrl than a billion dollars every nronth. What is more important, their paychecks iome out of our paychecks. Government workers averaged II/o pay raisei during 1958, but few taxpayers di-d. Mariy bfthese workeri are engaged in programs which business organizations such as the National Association of Manuficturers. as well as many individual citizens, feel to be non-essential or even detrimental to the welfare of the nation. But even if every program the government now conducts were to be continued, Sen. Byrd declares that more t!^an 150,000 jobs-.could be abolisl-red without impairing efficiency in the slightest. This is slightly more tban 6/i.

Februcry Housing Storts-89,OOO

The preliminary estimate of -89,000 new nonfarm dwelling units started in February is 22,900 units more than Febrti ary a year ago. Private starts were at a seasonally adiustecl annual rate of 1,320,000 units.

An upward revision of 7,400 in the November starts raisecl the preliminary estimate of 1958 starts to 1,209,100 units. The final figures for the year 1958 .lvill not be known ur.rtil after the revision of the December figure, but this prelim- inary total is 767,200 more than 1957, reports the N^ational Retail Lumber Dealers Association. -

. Nonfarm. housing^,s^tarts in,.February were 35/o higher than in _Feb_ruary 1958, according to pieliminary estim"ates of the U.S. Labor Department's Bureau of Labor Statistics. The increases over the month and over the year were all in privately owned housing. The advance in private starts from January,.to 87,900 units in February, wai primarily in conventionally financ,ed, housing. The gain in the private total from February 1958, however, reflected over-ihe-year increases in FHA-and VA-assisted starts, as well aJ in conventionally financed housing.

_ Preliminary building permit reports indicate January-to- February volume was off a little in the west.

During the first two montl.rs of 1959, construction .ivas be-

gun on 175,000 new houses and apartments, of which 171,200 were privately owned. The privale total was 38/o above last year's figure for the same months and was the hiehest for any similar 2-month period except in 1955.

(Tell them Aou salD it in The Californin Lumber Merchant)

NOYO REDWOOD rides th

Bri,ng s Euerett- Hoban custorners qual'ity redwood 'in neus pr otect'iu e packag'ing

The Union Lumber Company is proud to be a participant in America's largest all lumber rail shipment. Linking the Union redwood forests in California with our dealers' yards on the eastern seaboard, the Golden Arrow "Lumber Special" dramatizes the new age of modern merchandising in the lumber industry today.

Significantly, the historic train carried one of the first majorshipments of NOYO brand redwood in Union's new yellow protective lumber wrap . . . combining modern packaging with modern shipping to keep Noyo Redwood in perfect condition coast to coast, from mill to yard to customer.

Union Lumber Company congratulahs all the participants and planners!

Member Califomin Reclutood Association

Mothers

Old Lady-"Young lady, I'll bet your mother would be angry if she saw you in that scanty bathing suit." Young Lady-"You're not kidding. It's hers."

Enclosed Find Check

"Enclosed find check." The sweetest words That e'er outclassed the song of birds. How they allay the widow's fears And dry the orphan's briny tears.

When sad and tired and short of kale, A letter comes by morning mail, Like other letters it appearsWith postage stamp and inky smears.

"No doubt," we sigh, "It is a dunSome frantic person after mon; These beastly bills we cannot Pay Take all the sunshine from the daY.

"And make us wish that we were dead, With stacks of granite overhead."

And then with languid hands we tear The envelope to see what's there.

And then out comes a note, bY heck, With these brave words: "Enclosed find check."

Ah ! Then we bid farewell to woe And like the Brahma roosters crow. The sun once more is cutting haY, The gloomy clouds are blown away, The world is glad that was a wreck, Changed by the words"Bnqle5sd find check'"

Ben Frqnklin Sqid:

"If time be of all things the most precious, wasting tim: must be the greatest prodigality, since lost time is never found again; and what we call time enough always proves to be little enough."

Nol Through the Nose

"Young man," said the old lady to the grocery cle;k, "llow do you sell your limburger cheese?"

"Madam," replied the clerk, "I sometimes wonder about that myself."

Troubles of o Prophet

The local weather bureau forecaster missed his predictions so badly and so often that he became a standing joke in the community, to his great annoyance, for he was by way of being a sensitive soul. So he applied for transfer to another area.

"Why?" asked headquarters, "do you wish to be transferred ?"

"Because." said the unfortunate weather man, mate here does not agree with me." cli-

A Night

Almost anywhere in and all's hell !"

Wotchmqn's Cry

the world today: "Eight o'clock,

Milirory Tolk

He was an ex-soldier was this lunch-counter waiter, and so was the short-order cook, and they had their signals down pat. The customer said to the waiter:

"I want a bowl of oyster soup, two scrambled eggs, coffee and brown bread."

And the ex-soldier bawled to the cook:

"Marines in the mud; two squads; deploy 'em, cup of reveille, and colored shock troops !"

How Diogenes fucrificed

The old Corinthian and thinker, Diogenes, was noted, even in those dangerous days, for his independence. It was charged against him by the critics that he never offered sacrifice to the gods of Greece, and there were murmurs against him. Men had died for less. So one day when there was a great gathering in the temple, the old man, who lived in a barrel on the city dump, appeared in their midst and, ostentatiously cracking a louse on the altar rail, proclaimed in loud tones:

"Thus doth Diogenes sacrifice to all the gods at once."

Flying lce

In Montana it was 50 degrees below zero in February, and the foreman of a work gang phoned in to headquarters to report that one of his men had been knocked unconscious by fying ice. The boss wanted to know what he meant by "flying ice." Said the foreman:

"He was chewing tobacco and tried to spit against the wind."

We'd Like to Help You Out . .

(Which rvqy did you come in?l

WUNDtINfi. NATHAN...

lTNDLINff-NATHAN COMPANY

Whol,esalers of West Coast Forest Prodacts

Main Office

564 Market St.

Other Offices

2185 Huntington Drive SAN MARINO 9, CALIF.

Peoples Lumber Co. to Relocate Wholescrle Yord in El R.io

Ventura, Calif.-The Peoples Lumber Company is plan- ning to relocate its central yard in a major industiial divellpaent in El Rio if suitable county zoning is obtained, A. J. Dingeman, president of the retail lineyald concern. iaid last month in outlining plans following a County planning Commis.qion hearing.in Oxnard. The lu--mber company is th"e intended buyer on 14 acres owned bv El Rio Asjociates (tr{ilton-Ramelli and others), which ij applying for a zone change.f ro:n comm ercia_l to. manuf acturing-pianied develop- ment (MP.D): No objections to the ione change *.i. v.oiced -at the hearing. The zone proposal now goe-s before the full CPC.

Mr. Dingeman_said the lumber company is losing about one acre of its Ventura yard to the fr-eeway, and ihat the freeway will disrupt yard operations somewhat. The Ven-

Gorlocd

San Francisco 4

Pittock Block PORTLAND 5, ORE.

tura yard would remain open, however, as a retail, consumer-service operation.

The El Rio site backs onto the railroad tracks and fronts on Vineyard,avenue. It is planned to offer a complete general yard and {ull retail and wholesale services there, albng with the mill from the Ventura site and other departments.

The major El Rio yard would be the ninth lumberyard of the Peoples Lumber Co. in Ventura county, and its first new yard since one was added at Camarillo in the 1930s, Mr. Dinge-m1n gqid. He added that it is hoped the new yard can be added within 18 months.

Forests of the Douglas fir region have available for harvest lhe io-lloyi.lg merchantable timber: 361 billion bd. ft. Douglas fir, 120 billion bd. ft. West Coast hemlock, 30 billion ba. ft. Western red cedar, and 10 billion bd. ft. Sitka spruce, which totals over 20/o more than 1945 surveys indicated.-

a narne that has meant Sincere Seruice in lumber since 1914

6tenR{

IUilBER &, PIYWOOD, ltc.

f

f

f

White Fir

f Douglos Fir

f

Spruce

f

lncense Cedqr

Wholesale lrom Yard' StocksDitect Sbiptnents

I52O8 RAYMER STREET

P.O. BOX IIO . VAN NUYS' CALIFORNIA

Ed

Dursteler Phil Chontlond John Vertin

DFPA President Predicts New Sales Record in 1959

(Continued from Page 24) ciation, forecasts softwood plywood sales of more thau severr billion square feet in 1959.

In a hard-hitting, year-end report and outlook delivered before some 150 company officials from Washington, Oregon and California last month, Agnew attributed the

DIRECT SHIPMENTS TVX: LB 5026

fir plywood industry's phenomenal growth of the past few yeals to the manufacturers' cooperative program of joint (uality control, research and promotion administered by the association.

Agnew announced that revised figures showed Production in 1958 was 6.3 billion feet, up 16.1/o over 1957 and tlrat sales were up l5/o. He compared this with an increase in sales of all business of only four per cent, adding:

"Our continuing growth in sales occurred at a time u'hen total construction in dollars went up only 1.8/o ar.rd residential work went up only seven percent. Obviously we are getting an ever-growing share of the existing coustruction market-regardless of increase or decrease in that market.

"All this is the result of one of the hardest-hitting programs ever developed by any association. Every one of us (the plywood manufacturers) needs DFPA. The tremendous job the association is doing cannot be weakened in any way without disastrous results."

Agnew, who is vice-president and general manager of Pacific Coast Co. in Sonoma. Calif.. also said that the new amendments to the Commercial Standard for fir plywood should erase or minimize the large amount of plywoocl going to market without adequate testing and inspection.

"This condition," he said, "has done incalculable harm to our industry. Now we have a standard that is specific and one that means the same thing to all manufacturers, trade buyers and users. Together with effective testing and inspection, this should do much to improve our markets."

Agnew said the new changes in the grading rules will permit utilization of up to 50/o of the available white pocket veneer in Oregon. He pointed out that the industry has put aside $21,000 for new research on a cooperative basis with the Forest Products Laboratory aimed at developing profitable outlets for the remainder of this material -outlets which will not jeopardize the markets which DFPA members have fought so hard to achieve for plywood over the past 20 years.

Commenting at greater length on the growth of the plywood industry, Agnew said it is one of the fastest growing industries in the country, with a growth rate exceeding aluminum and second only to electronics and missiles and possibly plastics.

"In the past six years we have doubled our output," Agnew said. "In view of the favorable economic climate

Ponderosq Pine

Sugor Pine

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shaping up in most plywood every reason to believe that our seven billion square feet."

markets in 1959, there rs sales this year will surpass

At the same time, he warned that capacity to produce is growing just as fast. There is roughly one billion feet of excess plywood capacity hanging over plywood markets now. Agnew said capacity grew to 7.2 billion feet last year. It will be about 7.5 billion feet by mid-year and it u'ill reach an estimated 8.1 billion feet bv'the end of the year.

Conceding that there will probably always be a few producers who do not choose to support a combined promotional effort, Agnew called for at least %)/o industry support of DFPA to keep it strong and effective.

He pointed out that other building materials manufacturers are out-spending the plywood business in promotion of their products by an average of six to one. He said that the plywood industry is spending only three-tenths of olle percent of its sales dollar on promotion through

I)FPA, compared with representative building an average of L8/o for about 1,000 material manufacturers.

All-New Ostrom Plonf Now Operoting

Ostrom Lumber Company's Marysville plant, severely damaged by fire last Fall, has been rebuilt from the ground up and will soon be back to full production, according to Co-Managers William Pendola and Cecil Schiffner. The p-iant is currently operating in a brand-new 8Ox120, all-steel building, and new equipment to date includes a Farris resaw, an Irvington Auto-matic double end-trimmer and a Stetson-Ross planer with a 120,000 bf per 8-hour shift capaclty.

Bill Novak, who heads the big "O" (those gals) sales organization, soon contomplates an estimated -plarit production of 21500,000 bf monthly following the eaily Mirch opening of Ostromfs two sawmills*Grizzly Creek-Lumber Co. and Rock Creek Lumber Company.

Manufactured by; YANCEY COMPANY, AluminumProducts Division, Sacramenlo 6, California

P.O. Box 385

Monufqcturers

Stock ond Deroil Flush Doors

CRESCEI{I BAY DOORS

Wifh Microline Core

What happens to a retail lumber yard when it makes way for progress? Shown here are last photos of Reid-Stoddard yard on Riverside Drive, Los Angeles, when it was discontinued last month, after many years of service, for the right-of-way for the new Golden State Freeway. Six months ago more than a million feet of lumber and building ma: terials were available for the drop-in trade. Today, an old burner and a few sticks.

Don Allison ond Bill Rcndqll Esroblish New Wholesole Firm

To facilitate their association with the retail lumber dealers and their associate company, Commercial Lumber Co., Inc., Don Allison and Bill Randall, veteran Southern California wholesale lumbermen, have established the AllisonRandall Lumber Co., Inc., with offrces and concentration yard in Downey, California. The new firm will continue as exclusive procurement and sales agents for the Commercia Lumber Company, operating from the plant at 7221 East Firestone Boulevard in the heart of the Eastside industrial area.

"It is our desire to offer a most complete service to dealers throughout the Southland," said Don Allison, president of the newly organized concern, who has been identified in the lumber industry in Los Angeles for more than 25 years.

"We shall continue to stock a complete line of Pacific Coast species for dealer delivery and pick-up, including specified lengths and those hard-to-get items," declared Bill Randall, secretary-treasurer of the firm. Bill decided to make lumber his career following World War II and worked in every phase of the business through operations, aclministration and sales to gain his thorough knowledge of the business.

Morgan Williams, formerly with Dant & Russell, and for the past 10 years in wholesale sales in the Southland area, has joined Allison-Randall to handle distribution yard sales. He is well known at the dealer level and throughout the lumber fraternity.

(Tell them aut sau it in The California Lumber Merchant)

Big Combinotion Concof at Fresno Moy 15 by San Jooquin Hoo-Hoo

. San Joa.quin_ Hoo-Hoo Club 31 will stage a big combination.meeting_ inco_rporating the club's arinual S-ports Day and its annual Barbecue with a Concat. The bie .,three-ringt' affair will b.e staged at the l\Iadera Golf and eountty Clu"b, with the golf tournament scheduled for 12:59 p.m.

Elmer Rau is general chairman of the event and reservations for the tournament should be sent directly to Dealer Rau bt Madera Lumber & Hardware. Continuing in the sports theme. a bowling tournament will eet und&way at the Madera Bowl at 529 p.m., with Boi Lewis, Maf,era Lumber & Hardware, handling reservations for that event.

The annual Barbecue will get underway at 7 :39 p.m. and will be co-chairmaned by Ch-et "Chef" Iiarshner ind Bob Schlotthauer. The third -big event, the Concat, will follow

1 the jrr^ldup spot at 8:29 p.m., with Vicegerent Snark Craig Gaffney wielding the baton in that diviiion.

C. E. "Mac" Macdonald of Bernie Barber and Associates will be publicity man for the three-way affair, which should draw one of te largest turnouts in ricent Ciub 31 history" according to President Rau.

McPqdlond Joins Colqveros

Calaveras Cement.C_ompany announces the appointment: of William G. "Bill" McPariland as the compiny's sales. representative in Santa Clara, Santa Cruz, San Iieniio, Mon_ terey, and San Luis Obispo counties. He will headquarter. il tle S.an Jose Builders Exchange. For the past foui years. McPartland was employed by ?rovenzano Bros., Sr"t, Clara hard materials dealers. He also has been on the ,ri"". staff of Peninsula Building Materials_Co. in Menlo park, and Kaiser Gypsum Company in San Jose.

dE= [, n. $mith llu]dwood Gompuny

Estcrblished 1943

MAIfUFAGTUIEIS find IllSTilBUT0nS 0l PIGIFIG G0[ST HlnDW00llS

4900 South Alcmedcr St. Los Angeles 58, Calil. LUdlow 3-4585

Gffiil -ffi{ffils|fDP-

f,lder & Muple - Lumber md Squures

48-Hour Delivery from our Wcrshington Mills

L.C.L lrom our Los Angeles Ycrd

Socrqmento Hoo-Hoo-Ettes Concotenqte Five Kittens

Audrey WHITNEY, viccpresident, ond Mory cAPus, presidenl

Sacramento Hoo-Hoo-Ette Club 5 held a dinner meeting and Concatenation, Nfarch 20, in the Aloha Room at the Hotel El Rancho. Cocktails at 6:59 p.m., where guests and

250 Cclilornic Wcry Longview, Wash. HAmilton 3-8210

club members got acquainted, were followed by dinner at 7:59 p.m. There was a short business meeting during dinner, presided over for the first time by the new officers elected in a mail ballot. They are:

President, Mary Caplis-Setzer Forest Products; 1st Vice President, Audrey Whitney-David Ostin Moulding Corporation; 3rd Vice President, Dorotha Cox-Hedlund Lumber Sales; Secretary, Clare Lockwood-Winton Lumber Sales; Treasurer, Opal Slater-Gordon-MacBeath Hardrvood Co.; Membership Chairman, Barbara Adams-Woodleaf Timber Corporation; Publicity Chairman, Diana Cerates-R. F. Nikkel Lumber Co.; Initiation Chairman, Mitzie Finch-McKuen Moulding Co.

The Degree Team was ably assisted by M. J. "Chick" Cecchettini, who served as the Visiting Officer. Mr. Cecchettini is president of the Sacramento Hoo-Hoo.

Guests at the dinner and Concat were Mrs. C. D. LeMaster, and the following members of the Sacramento HooHoo Club 109: George R. Birdwell, Birdwell Lumber Company; Bob Dawson, Dawson Distributing Co. ; Bob Glatt, R. F. Nikkel Lumber Co.; Ed Kensinger, Friend & Terry Lumber Co., and Joe Mentink, McKuen Moulding Co.

After-dinner speaker was C. D. LeMaster, member of Sacramento Hoo-Hoo Club 109 and a staunch supporter of the Hoo-Hoo-Ettes, who gave a short, inspiring speech for this year-old club.

After dinner the Concat was held and five blind kittens were brougl.rt into the club. They were :

Top Row (lefi to righr): Mory Coplis, Audrey Whitney, Mitzie Finch, Dione Cerotes, Lou Howe. Boltom Row (1. to r.): Flo Muellar, Cloir Lockwood, Opol Sloter, Dorotho Cox

Cofl YUkon 2-0945 orlcl 5F 530

_

I4qg" Dawson, Dawson Distributing Co.; Betty Faris, B*M l-_umber C-o.; Pat Meyers, Steiner Lumber Company; A_lice-Napper,_R. F. Nikkel Lumber Co.; and Dorotiy Manning, Gordon-MacBeath Hardwood Co.

Special_thanks for a wonderful evening long remembered go_ to McKuen Moulding Company for donating the beauti- ful corsages presented to the Ki[tens and Mri. C. D. LeMaster. Also many thanks to the San Francisco Hoo-lloo Club 9, which very graciously loaned the Concat materials.

The Sacramento -lfoo-Hob-Ettes scheduled their next regular business meetingAprll 7 and all are looking forward t9 t[. joint m.eeting_ planned April 24 at Vaflejo with the San Francisco Hoo-Hoo-Ettes.-Reported by Diana Cerates, Publicity Chairman, Sacramer-rio Hoo-Hoo-Ette Club 5.

(Tell them Aou sau it in The California Lumber Merchant)

KrrrENs t"" t1i:nnflL:"X:T:;,t;' Mevers' Dorothv

4 NEw 6yro PRODuCTS

for Southern Colifornio Lumber Deolers

TheAff-Nen Eolboa Aluminum Sliding Gloss Door ls loOo/o Double-Weotherstripped Throughout with Beoutiful Anodized Sotin Finish . Avoiloble in Single or Double-Glozed Units.

6yto HORIZONTAT AIUMINUM StlDING WINDOWS Meet or Exceed Recognized Stondqrds of the Aluminum Window Monufocturers Associotion DS-AI. . . . Comptetely Weotherstripped with lifetime Vinyl Plostic.

The Deluxe Jmperiol Feotures the Most Exciting Innovotion in Sliding Door Hordwore-Enlivens the Decor of Any Room ond ls Designed to Fit Any Decorotive Scheme. Avoiloble on the IMPERIAI Only.

-Brochures ond Specificqtions Avqilqble on Requesl-

T. IA. COBB COAAPANY

tOS ANGELES I I

58OO S. CenlrolAve.

ADqms l-4211

'Oyco Att-NEW AIUMINUM SCREEN DOOR-ls Competitively Priced for the Southern Colifornio Retoil Deoler ond ls Designed to Meet All Instollotion Problems. Avoiloble in Quontity-lmmediqte Delivery. MARYSVIIIE,

SAN DIEGO I

4th & K Street

BElmont 3-6673

lndependent Lumber Producers Unite

Orsanization of a new association of independent lumber prodricers dedicated to preservation of northwest woods inr""sn wise harvesting-of mature timber was announced in po-rtland. Articles of" itt.otpotation were signed- by th-e new Associated Independent Lumber-Producers, Inc', otn..ir -.t" elected, ".td . statement of policy was drafted' Dues were set at $250 annuallY.

Ellerd L. Larkins, Forest Grove, past director of the West Coast Lumbermen's Assn., was elected president' Other officers are Glenn Koennecke, North Plains, first vice-president; Leo Manske, Dillard, second vicelresident ; Sterre Musulin, Jr., Oregon City, secretary, and Everett E' Rake. Portland. treasurer.

President Larkins said, "We hope to arrive at a satisfactory solution to such problems as.increasing availability of timber, better marketing facilities, access roads and

tax laws. A strongly knit organization the independent lumber producer and state and federal agencies and to the

Correcfion by HHFA

can best represent tell their story to public."

In press release HHFA-OA-No. 59-164, dated March -2-0, 1959, ^announcing certification of 3000 units of Section 221 FHA mortgage Insurance for Los Angeles, -Calif., the-Housins and Ho:m; Finance Agency stated that Los Angeles had bein certified as a high-iost area for purpose of this certification. This was a mistake. Parts of Los Angeles city and county have been certified as a.high-cost area.for p^urpose of construction of some housing under sections 207, 21J. and 220 FIHA insurance. llowever, this does not apply to ihe 3@ units just certified under Section 221 and therefore the maximum insurable amount under this certification is $9000 per unit.

LETTERS

The California Lumber Merchant

108 West 6th Street

Los Angeles 14, California

Ever since reading the very thorough coverage you gave the National Retail Lumber Dealers Association Exposition in your January 1 issue of California Lumber Merchant, I've warlted to drop you a note expressing our thanks. NIr. Dwyer and l-in fact all the staff here in Washington, D.C. -were delighted with the fine picture coverage as well as the fact that you gave West Coast readers the whole program story.

We hope you will let us know any time we can work with you in getting the Exposition story before the dealers in your area. Already a great deal of interest is building up among manufacturers as well as dealers in anticipation o{ our San Francisco show coming up in November 1960. It will be the first national-scale showing of building products in any western city and we are looking forward to making it a very important event.

Please let us know any time we can cooperate with you to promote interest among western dealers in both the 1959 NRLDA Exposition in Cleveland, and our 1960 show on the west coast sincerelv.

RUTH T. Wrlr-rnlrs Exposition Publicity National Retail Lumber Dealers Association.

Gentlemen: March 5. 1959

Sorry to be late with my Subscription but have found I can't get along without The CALIFORNIA LUMBER MERCHANT. I have retired from the lumber business, having been in it since 1904, just 55 years, but with so many wonderful friends that are still active I enjoy knowing through the CLM what they are doing. My heart is still a lumberman's.

Having been a golfer since 1903 and out of business, they put me to work as Manager of the La Cumbre Golf and Country Club here in Santa Barbara, Calif. In the old course here we had many Hoo-Hoo and Lumbermen's tournaments, in which I have many trophies and cups to remember them with.

We have one of the finest clubs and golf courses anyplace, and maybe some association group would like to have a conference or convention up here again sometime. The oldtimers will remember.

Thanks again for The CALIFORNIA LUMBER MERCHAI{T. I have read it since 1923 wl-ren lack Dionne started publishing it. Say hello to Jack for me.Sincerelv.

Francis U. nOyn

2410 State Street Santa Barbara, Calif.

Speciol Evenf for Boys' Home

The Tucson, Arizona, Bbys Chorus. internationally famous and considered one of the'best in the world, is giving a performance Sunday afternoon, April 19, at Chaffey lJnion High auditorium, Ontario, as a benefit for the LeRoy Boys' Home, the special charity of Los Angeles Hoo-Hoo Club 2, to purchase equipment for the LeRoy summer camp in the Sierra Madre. The chorus of 35 young singers, ranging from eight to 16 years in age, was founded in i939 and has been acclaimed on the Ed Sullivan TV show and won standing ovations in many other U.S. appearances. They made their first concert tour of Europe in 1955 and repeatecl their successes there.

BRAE,E

REDWtltlD . DIIUGLAS FIR

Doa/A 8ar7 /tlrzr/rcn &,, ?otc, Wh"lnmln

PONIIEROSA PINE . WHITE FIR

MAIN OFFICE: (Mock Gilesl

711 D Street-P.O. Box711 o Son Rofoel, Colif. o Phone GLenwood 4-1854 . TWX Son Rofoel 25

DISTRIBUTION YARD: (Art Bond)

Highwoy 101 . Cloverdole, Colifornio . Phone TWinbrook 4-2312

Radford Supply Co., manufacturers of the Radco sliding rvindow uni[.-Hogan Wholesale is Northern California distributor of the Radco line, which will be one of the principal items stocked in tl-re company's nelt' Marysville warehouse, rvhicl-r was to be opened April 15 witl-r Ken \Arhiteman in charge.

Because of increasing volume in the Radco line, Bob arlcl Tom Hogan conceived the trip to better acquaint Hogan Wholesale's sales staff and key personnel with the manufacturing facilities of Radford Supply Co., cottveuiently locatecl in this case at the Santa Maria Murricipal Airport. Hosting the group of 13 Hogan-men were George Radford, presideirt of Radford Supply, and his salesmauager, Whitt Alger.

Hogon Wholesqle Performs "Operofion Air-Lift" for Visit ro Rodford' Supply

Sqntq Mqriq Plont

The entire sales force of Hogan Wholesale Building NIaterials Co. in Oaklancl flew to Santa Maria in three chartered Piper Apaches on February 25 lor a clay-long tottr of

lN THETR MERRY PIPER APACHE (from [eft; fronf row): Jock Quolmon, George Rqdford, Robert Hogon, Tom lillord, Bud Groy, Whitt Alger, Keith Ad.oms., Roy Botkins. (Bock Row): Bob Dulrow, Tom Hogon, Ed Morcos, Gene Bollord, Ken Whitemon, Vern Stomme, Herb Forrell

Rodford Supply President George Rodford (left) ond Solesmonoger Whitt Alger (right) weliome Hogon Wholesole President Bob Hogon (second) ond brolher Tom. who heods Hogon Lumber Co., iust ofter touching down ot the Sonfo Morio Airport. In reor is one of,the three twin-engined Piper Apoches used in the Hogon Wholesole Airlift"

3540 N. Figueroo Sfreet los Angeles 55, Colif.

Metol Venfilotors Must Beor Stomp

Showing Net Free Venfiloting Areq To Meet New FHA Stondqrds

Changes in FHA's Minimum Property Standards which may effect the operation of trade purchasers and builders have been called to their attention by the Metal Ventilator Institute. Beginning in April when the new Minimum property Standards become effective, all prefabricated met-al ventilators used in FHA homes must beir a stamp showins the net free ventilating area of the metal louver.'

The Metal Ventilator Institute points out that members of the Institute affix to their ventilators a stamp certifyins to the net amount of ventilation provided by thi particula"r ventilator. All ventilators manufactured bv members of MVI have been checked for capacity through the executive offices of the association.

Oqklond Hoo-Hoo Heqr Engineer

Oakland Hoo-Hoo Club 39 met March 16 at the Claremont_for a_"Change of Attitu.de" program. Program Chairman Jim Tlendrick, J. W. Hendrick Lumber Co., arranged to l-rave Ed Whitmore, safety engineer for the E. B. -M. !i_. D,, present a surprise-type program. The "Friendship Hour" r,vas hosted by Art Prait and Bob Meyer, HomL I.umber & Supply; Paul Gaboury, Golden Gaie Lumber Co., and Wendell Paquette, John Prime and Chuck Williams, Lumber Sales Cb.

Corlsbod Yord Joins SCRIA

The Carlsbad Lumber Co., 417 Elm Avenue (p.O. Box 277),, Carlsbad, Calif- has applied for membership in the Southern California Retail Lumber Assn. Offic.. Iirt.d i. Howard M. Baumgartner, general partner.

For L0NG Dimension and limhrs

Select Structurql & Construction & Btr Cuttings

Direct Mill Shipmenf vicr Woter ond Roil from Woshington - Oregon - Colifornio Mills

Stocks of los Angelcs Harbor

Wilminglon &lerminal fsfond Docks

llember Los Angeles Chomber of Comrnerce Associote Member So. Cofif. Retoif lurnber Assn.

lmproved KVAL Model 99O-R Mtrchine Avqiloble for Pre-Honging Doors

A rather complete re-styling of the Model 990 KVAL Routing-Boring -N{achine for pre-hanging doors has teen compleied by t-he manufacturer, Kvalheim Machinery Company of Pefaluma, California. The changes have resulted irrosily from suggestions of customers who have been using this machine. AJ a result, this equipment is manufactured to fill the needs of concerns in the door pre-hanging field.

The KVAL Routing-Boring Machine, with its new number "Model 990-R" pelformsthe following operations: (1) Door is bored for lock ; (2) lace plate area is routed out; (3) both jamb and door are routed for hinges ; (4) hinges can be applied without removing hinge pins. These operations are done without moving the door or jamb.

The major change of the new model is that of using a carriage for the hoiizontal bore. This increases the rigidity of the drill and face plate routing attachment. It also enables the operator to change over from ls/g" to 73f" doots more quickly. Some of the other changes include new center hinge itops, new type foot pedals, front adjustment for door rvidth, and other notable improvements.

KVAL Machine ProcCsses Two Doors at Once

Kvalheim Machinery Company of Petaluma, California, has also developed another variation on their KVAL Edging Machines. The KVAL Model 550 MS has the added feature of an adjustable, direct motor-driven splitte.r saw in addition to the two side cutter heads. This makes it possible to solit doors or board material on the same machine and at the same time that the stock is being edged for overall width.

The machine shown Two can be mounted shown, If four saws are can be constructed.

is not limited to one splitter saw. on a single suspension system as needed, a double suspension system

This particular arrangement has the advantage of -quick change,-which is an important feature. This fact makes it suita6le for the plywood industry in the capacity of a skinner saw. By usirig a multiple system of rubber rolls and no side heads,-the Model 550 MS can be adapted for this purpose. It also can be used in shops where plywood is ripped in multiple widths.

IJE\TD IJASTI\TGI E EAtflf]r

AIrI- TfOTJ E|ATILJIf!

WESTERN RED GEDAR

From the vast rain forests of coastal British Columbia comes Western Red Cedar - the wood with "built-in" weather resistance. This exceptional durability combines with Red Cedar's light weight, working ease and high insulating properties to make it a natural choice for every type of construction, indoors and out. With its distinctive grain patterns and warm "woody'.' color variations, Western Red Cedar may be stained, bleached, varnished or used as is to harmonize handsomely with any setting.

Our complete range of Western Red Cedar Products includes:

)lc I x l0 Forest Cedor Siding

x RanchpanelVerlical Siding - reyerrc board and balten

* I x6, I r8,I xlo, I x12, sound, Iighl-knolled board lor hoard and balten

{ 2 x6,2 x8,2 xlo,2 xr2 lor remanulaciure fo any desired patlern

* t x 6, I x8,I xIO V'd panelling

Manufactured by3 BRITISH GOLUMBIA FOREST PRODUCTS LtMITEOT VANCOUVER. B.C. Sales Agents: trcMlLLAN & BLOEDEL LIMITED, VANGOUVER. B.('. REPRESENTATIVE:

FON,R,EST VY. VYILSON

P. O. BOX 114 SAN MARINO. CALIFORNIA SYCAMORE 9-57A8

Biggesr illcrsonife Ad Compoign Will Plug Pqnelok, Deolers

Masonite Corporation's advertising schedule this year, largest in its history, will introduce to consumers its-new Panelok System featuring Royalcote woodgrains and Adjust-a-bilt -accessories, according to Raym-ond S. Chase, manager of advertising and sales promotion. Continued emphasis will be given to exterior products, as well.

A spread in Life this fall, featuring the Masonite "Showcase of Famous Brands" model-home promotion in a fourcolor page and listing participating lumber dealers opposite, marks the first time the company has scheduled adv-eitising in this publi-cation. Consumer magazines will feature high-- style decor for various rooms of the home, while exter-ior Masonite products will be advertised in others. Advertise-

ments appealing to the do-it-yourself trade will also be published.

First '59 Quoiler Sets Building ltiork

The dollar volume of new construction put in place rose seas^onally in March, lrilging the total foi first quarter of 1959 to a record 910.9 bifiioi, lZ% more than iri the like 1958_pe-riod, accordgg to preliminary estimates prepared jointly by the U.S. Departments of Commerce and Libor. The latest quarterly figures reflect a lOVo rise in private construction from the -first quarter of 1958-paced. by 32/o increase in new housing outlays. The expansion in reiidential construction, plus scattered gains in other private types of work, more than offset the continued weakiress in office and industrial building.

nlter, EahA Trwro/il Aoa/d

Selarl 4a OAK, BEECH, ond MAPIE FIOORING Brodley Unit Wood Block Flooring Higgins lqminoted Block Flooring Oqk Threshiild ond Sill Truck Body lumber ond Stokes Cedor Closet lining

iGC'SSLIIu-l{A \ Wholesale I

TRDING LUIU|BER CCD. Iesf Coast Foresf Producls

Western Pine Shows First-Gluqrter Gomebock From | 958 Lows

(Continued from Page 30)

and E,. C. Olson, Diamond Gardner Corp., Beverly Hills, Calif.

Mr. Hood was elected to the NLMA Executive committee, with Mr. Bronson as alternate. Bronsou was renamed American Forest Products Industries trustee, with E. C. Rettig as alternate.

The following report for first quarter, 1959, production and shipments of Western Pine region lumber products and estimate of probable second quarter, 1959, shipments was released by W. E. Griffee, assistant secretary-manager of the Western Pine Association. The report covered all of the woods of the western pine region, about half of which are the pines :

"The -Fall upturn in both production and shipments of lumber by the Western Pine industry continued thro-ugh the first quarter of 1959. A preliminary estimate places firstquarter production at 1832 million feet, up 79.0/o from a year ago. First quarter shipments of 1978 million feet were up 23.6/o from last year. Estimating first-quarter performance was trickier than usual because many seasonal mills, which have contributed more than their share of the in-

crease, do not report as promptly as do the larger yeararound mills.

"stocks of 1863 million feet at the end of the quarter are down 105 million feet from the same date a year ago'

"The booming rate of housing starts is holding up.fully as well as expec-ted. February starts were at an annual rate oi r,jzO,OOO Jnits for private housing alone,-compared with a total of 1,002,484 units. both public and private' started tn 1958. Predictions are that cost of all construction work rn ihe seco.td quarter will be tp l0/o and housing.work.up rrearly 2O/o irom last year. E-ven allowing for higher.labor and material costs, an excellent physical volume ot construction is expected. The swelling output of industry gen"r^lly, due to pass the 1'P57 high ahis month or next, takes incrJasing fooiages of Westein Pine region woods for a wide variety of uses.

"Based ufon the above factors and bll other available information .rpott p.o.p.ctive demand, it seems.probable that, clurins the siconh quirter of 1959, shipments (consumPtion) of lufrrber from the Western Pine region will approximate 2400 million feet, or about l5/o above those in the low second quarter of iq5g. Last year's second quarter was the lowesl since 1953."

New Hoo'Hoo Club ro Be Formed in Susonville, Cslif.' April 24

Susanville, Calif.-Lassen Hoo-Hoo Club No. ?? will be formed here'April 24, with an otganizational meeting and the first Concaf to be held in the Monticola Club starting at 6:09 p.m., reports A. L. Kerper, salesmanager of -the Paul Bunyin Lumber Company. A U;g turnout from all.parts of Caliiornia and Nevadi has been assured the founders, and photographs will appear i. ?l early issue of The CALIFORNIA LUMBER MERCHANT.

Dinner is down lor 7:09 p.m., with the big Concat to follow. Supreme Custocatian-Jack Berry, Sacramento. and Hoo-Hoo dignitaries from all- over will attend. Earl Deering, Vicegerent Snark for Susanville and general .chalrqan, r"id hi. ibmmittee plans the "best Concat ever,' 11d tley have a reputation for just that ! The Redding, Calif., club will put on the Junior Hoo-Hoo work, which the Kittens will ilways remember. If you wish hotel or motel reservations, rush a note to Keno-Gasperoni, P.O. Box 583, Susanville, and he will confirm the place; also your dinner reservations.

SDIA Publishes 'Plywood Guide'

The Plywood Division of the San Diego Lumbermen's Association^h1s_ prepared a "Douglas Fir Plywood-Simpli- fied Grade Guide" which they feel will assisl architects, -engineers, .contractors and designers in specifying, ordering and buying Fir Plywood.

The "Guide" is the result of many months' work on the part of _Perry _{cuff, \Mestern Lumber Company; Gordon Frost, Frost Hardwood Lumber Comoat-tv. and Marvin Fferrmann, M. Herrmann Company. the spiciat committee appointed !o work on the project,-reports V. M. Capesius, rnanager of the S.D.L.A.

(TelI them qou saw it in The California Luntber Merchant)

And Some Cool Prolils SELI

YOU HAVE HEARD qboul "lhe cool wqter from the wooden buckel." lt's true. Wood keeps woler cooler in summer ond helps prevenl freezing in winter. Redwood tonks lqsl longer.

So when you sell Redwood lonks, you mqke q nice profit ond sotisfy your cuslomer. Write now for price list qnd Iilerqlure.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

r Competitively priced

Lefl to right: Morvin HERRMAN. V. M. CAPESIUS, Gordon FROST, perry ACUFF

RICH BROS. LUMBER BUILDING NEW VISALIA STORE

Visalia. Calif.The record-breaking number of building permits issued here during January included a $25,000 permit to Rich Bros. Lumber Co. for construction of a new stucco retail store and office building at 702 S. Bridge St. Another January permit was to Sequoia Lumber Co., 112 N.E. First Ave., $17,000, for construction of a duplex. Visalia Homes, Inc., took out two permits for construction of dwellings, each valued at $11.540.

NAMED TO COMMISSION

Ukiah, Calif.-Three Mendocino county men named to 4-year terms on the County Planning Commission are Walker Tillev. Ukiah forester for The Maionite Corp.; Albert Penitenti, Fort Bragg businessman, and John Philbrick. Lavtonville lumberman and former official of the Calif. Division of Forestry, who is the incumbent chairman of the Con-rmission.

NEW WHOLESALE FIRM ENROLLED

The new wholesale firm, Allison-Randall Lumber Co., Inc.,7221 E. Firestone Blvd., Downey, Calif., has applied for Associate membershio in the Southern California^Retail Lumber Assn. Officers are listed as Donald L. Allison, president, and B. W. Randall, secretary-treasurer.

YOSEMITE YARD ALL DOLLED UP

The Yosemite Builders Supply, Merced, Calif ., is getting a complete facelifting, reports Owner Howard McCulloch. Foundations for a brand-new store front for the already attractive Valley yard were poured late last month.

ARTESIA YARD JOrNS SCRLA

The Timm-Wenholz Lumber Co., 12254 East Carson Blvd., Artesia, Ca1if., has applied for membership in the Southern California Retail Lumber Assn. Officers of the retail yard are listed as Alvin L. Wenholz and Lvle W. Timm, partners.

Fred C. Holmes Lumber Go. Storts New Arccrfa Procuremenl Offices

Fred Holmes, head of Fred C. Holmes Lumber Company, with production and general offices at Fort Brag-g, Californial announces that the wholesale distribution firm has opened its fourth district procurement and sales branch at Arcata, California.

Francis Holmes, for the past five years Los Angeles district assistant manager for Holmes Eureka Lumber Company, has been nameii manager of the new location and wili be in complete charge of buying and selling in his territory. He has a complete background in lumber p_roduction, procurement and sales. He started his lumber career as a teen-ager when he joined the logging crew as a "whistle punk," working his way up through every department bf lumber manufacture and distribution. He is 1 member of the well-known Holmes lumber clan and is popular throughout the woodworking fraternity.

Other locations of Fred C. Holmes Lumber Company include the buying branch at Ukiah, managed by Gil Sissons, and the Southern California sales department, Los Angeles, managed by Don Muller.

"Wi are-prepared to expand our services to the dealers whenever and wherever they are needed to assure a steady flow of Pacific Coast products to the trade," said Mr. Holmes.

38 New Tree Fcrrms to Western Pine list

Thirty-eight new tree farms added during February broughi the Western Pine Tree Farm program to 6,837,893 acres, reported E. L. Kolbe, chief forester of the Portlandbased Western Pine Association. Idaho continues to lead in Western Pine tree farm numbers with 667, with Washington's 307 second, and California third with 215. California leads in total area certified,2,116,569 acres. Altogether, the Western Pine program now lists 1,391 tree farms.

Ilews Briefs. . o

Herbert B. Cooper, nationally known president of the H. B. Cooper Lumber Co., Portland, Oregon, has been elected a director of the Oregon Mutual Savings Bank. He is a San Francisco native, UC graduate, and has been in business in Portland 41 years. He was a national director of the National-American Wholesale Lumber Assn. for six vears and has two sons both in the lumber business.

San Diego, Calif.-Three Riverside, Calif., construction firms were apparent low bidders March 25 for the 947-unit Capehart military housing project for Navy personnel. The 1lth Naval District public works office repbrted that the basic joint bid of Sun Gold, Inc., L. E. Diion Co. and the American Pipe & Construction Co. was $13,675,000 and, with some additive items, was $14,467,801.

Lift-Truck Service Corp., with sales and service centers in Fresno, Modesto and Stockton, Calif., has been named franchise representative for Yale industrial lift trucks in Central California. Thomas Egan, John Totten and Jack Stroud are in charge of the threi locations.

Eureka, Calif.-Purchase of the Walker Logging Co. at nearby Blue. Lake,- l\{arch 28, by U. S. Plywood Corp. was reported at- $700,000 by Walker's attoiney, Robeit Jennsen. Joseph Walker, Oregon and Washingtoh lumberman, founded the company in 1937.

S. A. (Jack) Whiteside has been appointed sales representative in the Los Angeles territory ior McKinney wtfg. Co., Pittsburgh, builderst hardware pioducer. He wiil woik under the west coast regional manager, Clark van Housen, contacting hardware specifiers. Whiteside has been in the business since 1936, for many years with California Hardware Co.

_The corp_orate name of Hamacher Lumber Company, Inc., Medfo_rd, Oregon, has been changed to Viking Foresi products,_fnc, announce Owner-operators Paul H. Sparso and Charles R. Mickelson. The wholesale lumber firm maintains a branch office in Sacramento, Calif.

Temple City, Calif.-Wayne Clift, a lumber yard worker and ex-convict, was captured by Sheriff's officeis early Feb. 2l af.ter he allegedly clubbed his estranged wife, tried to run over her with his car, and fired two shots at her companion. CIiIt, 32, of El Monte, trailed his wife Eloise. 40. and her friend to a cafe in Baldwin Park where the action occurred, deputies said.

R. P. Ganchan has been named vice-president and general manager of Wood-Protection Company, Houston, Texas, announces President T. P. Wier, Jr. The service organiza- tion treats and preserves lumber and wood productsl

I\{ill Valley, Calif.-Gerald C. Kott, prominent local builder, was arrested recently on charges he broke into the county office building in San Rafael-and stole building inspec- tion files on 24 of. his own homes. Marin county offiiials said the files would have been available to him at any time. Kott, a S-foot, 33-year old, was charged with burglaryg,nd theft of public records. He was freed on $2500 b;il ffiich he whipped out of his wallet. The builder has had several recent- dispqtes with county building inspectors over construction of his 2-story, barn-shaped houses.

State Steel Industries, Inc., Anaheim, Calif., has acquired Burr-Southern Corp., Pasadena, and the related lines of allsteel fireplace- units_ and barbecue grills and equipment will be available through a consolidateii distributoiship.

William G. Grimm replaces J. M. Babson as Wood Conversion Company building products salesman in the Salt Lake 9jty territory, announies Sales V.-P. M. S. Wolf, St. Paul, Minn. Babson has entered business in Florida. Grimm was employed the past two years by Hallack & Howard Lumber Co., Denvei, and will-now seil WC,s Balsam-Wool insulation and Nu-Wood insulation board to Utah lumber dealers.

HOBBS WAtt REDWOOD CAN BE

vSatisfaction is sweet music, because it brings them back for more.

Hobbs Wall Redwood has been right for grade and right for price year after year, for ooer 94 geart. That's why it can help build business for yotr"

For prompt courteous servicephone, write or wire us directly.

ASSOCIAIED REDWOOD TWttS

P. O. Box 598 Arcnlo, Cqlifornio

From Relioble Mills REDWOOD' FIR ond PINE

Bill Brouning TWX: ARC43

Phone: VAndyke 2-2417

Direcl: VAndyke 2-2202

Building Mcrterial Disrribufors To Coll Shots in Denver, Mqy I O-I3

P.O. Box l2O5 Sqn Mqleo, Cclif. Dlqmond 3-6523

Shofi-sighred longshoring

Plans have been finalized for NBMDA's seventh annual Spring convention, according to Don B. Richardson of Richardson Lumber Company, Denver, Colorado, and Program chairman of the convention. The format for the 3rlday meeting to be held at the Cosmopolitan hotel in Denver, May l0-13, will in general follow past conventions, with the various committees meeting on May 10. According to Richardson, tl.re Advertising, Promotion and Merchandising committeeBusiness Procedures committeeMarketing Trends Study committee-Tax Equality commitfee-and Trade Relations committee have active programs *rd'have made great strides in their activities.

Highlighting the business meeting on Monday, May 11, will be the several "Business Clinics" grouped according to annual dollar sales of members. Subjects to be covered by the varions groups include Warehousing Management, Inventory Control, Salesmen's Compensation, Sales Promotion Procedures, and Offrce Procedures. The remainder of the business meeting will be devoted to discussions and talks by outstanding executives in the building industry.

Richardson stated that the increasing number of manufacturers attending "Manufacturers Day" has required some change in planning in order to develop better communications between the members and their suppliers. As part of

IUSSIER, INC.

Improved longshore productivity in the San Francisco Bay area is attracting business at the expellse of Southern California ports, The San Francisco Examiner reported March 31. To avoid costly delays in the Port of Los Angeles, some firms in the south of the state are shipping their merchandise by truck or train to San F.rancisco piers. where turnaround time (the time required to unload and reload a ship) has dropped since the Pacific Maritime Assn. adoptecl a get-tough policy against contract violations.

"But the Los Angeles longshoremens union local did not take so well to the PMA program," reports The Pacific Shipper, steamship industry publication. "Though there have been a few overt demonstrations there, an attitude of'passive resistance' has prevailed. Steamship operators report that the worse-thau-usual gang shortage has tied up ships from tu'o to 10 days in Los Angeles," contir.rued the magazine. "The general feeling was that the Los Angeles sl-rortages constituted retaliatory moves against the management crackdown, and that the trend would probably accelerate in the three remaining months of the curreut PMA-ILWU contract."

Tuesday's program, a panel discussion will be held on "Component Sections" as they relate to the wholesale distributor. Outstanding architects, builders, and retail dealers will participate in this panel.

A second panel discussion, "Changing Markets-Cl-ranging Ideas," composed of national manufacturers aud outstanding wholesale distributors, will also be featured. The formal program will be concluded on Tuesday evening with the semi-annual reception and group dinner.

On Wednesday morning, May 13, an optional program has been developed for all distributors and a round table disc\ssion will be held on "Idea Trading Post."

D6n Richardson also stated that the advance registration pointed to the largest attendance yet developed at a semiannual meeting, indicating that between 450-500 distributors and manufacturers would be in attendance.

(Tell them Aou sao it in The California Lumber Merchant)

Hollyw@d Je 3hwin8

adjustablc matal tr3h.

i3l;ryilli,'j:il',Hlll

WEAHERflCIIT III WilffER vEilnufl0il til saililER

Plol.ct. .trln.t OUST Rlltl , COLD

K..p! oul tLlES. lfOSQUlTOEl.,. ltl3EcT

Roy Vcn lde Opens Lumber Sqles Office in Posodeno

Hollywood Jr. Twins Are All.Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMBINATION SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmontze with any interior styling.

Note lhese 4-ln-l ADYANTAGES .-, l.lGomfod

a Thc Hollt|x,ood Jr. Twlnr Dcmft mora llSht In kitchcn rnd 3rrulc. !prch6. a Glve rdcqulta arsy vGntlhtion.

a lns.ct.tlght, rust prol scGrn3.

a Slsh c1.33 n.tr br cl.ancd wlth ar3a.

Convenience

a No msc detilring trund r supcrfiuou3 Grt.a door wlth !n rrmful ol bund16.

a l{o moru srgalng, f,lm3y scren dsr whlch lnYltG lntrud.E.

a Act3 I an addlt,on.l pretcuon lor houslt . Sha m.y Conrcm wlth ilt dd6 threugh $rh openlng wiihout unlckln8 thc dor.

a Burgl...prmt. A 3impl. touch ot fin. gcr lGls $3h.

!f Economy

a S!v6 buying a Sash, Scran rnd Stom D@r, Hollruood Jr. rn .ll 3 combln€d lnto I dofi.

a S!ve3 on h.rdwrrq h.nginS rnd p.inting.

Srv6 on lxpenslva rcplacemcnts. Srvs 3pac. Tha Hollyvrood Jr.

Twins nay ba hung to swing in o. out. LcaG rvaihble floor 3p!ca whlch lg u3ually lost In litchan or .ntnr w.y.

(,lPonel or Flush

a Hollywood J.. Twins gln yil yout choicc ol a Drnel or iuth dor to h!.monlzc with any tlylc archltectura or Intcrlo. d6lgn. a Flurh dffi .v.il.bl. ln PhlliDDlnc lulun, OriGntll Ash (Scn) n Birch.

a P.ncl dooE lv.ilsblG In plnr only.

Ray Van Ide and Andy Anderson weren't "foolin" April 1 when tl-rey established wholesale lumber sales offrces at 234 East Colorado Blvd., Pasadena, to offer a complete service to retailers via direct shipment of all species of Pacific Coast softwoods.

Van Ide is a ZO-year veteran in Southern California lumber sales. He is active in civic and social affairs in the Crown city and his hometown of Altadena. He has been a member of Hoo-Hoo Club 2 for the past decade.

Andy Anderson was born to the lumber business. He grew up in Nebraska and Colorado, where his father operated retail yards for almost a half-century.

Rq1'-and Andy were officers in the 3rd Bomb Wing of the U.S. Air Force during World War II. They both saw action in the South Pacific, Europe and Korea conflicts

and were discharged as captains in the reserves. During their military days they planned to enter a business venture fol-, lowing the close of the wars, but it took several years to get around to this civilian action.

These two men have finally pooled their resources and business "know-how" and will represent Oregon and Washington mills in the efficient wholesale distribution of all species, sizes and grades of quality lumber products, it was said. Direct shipments via rail, truck & trailer and cargo are now available for immediate delivery, they declare.

len R.obinson Stqrts Silverodo Supply ot Colistogo

Leonard Robinson, former manager of the Bailey Lumber Co. yard at St. llelena, has established his own yard at Calistoga. The new yard, located on the main highway through Calistoga, is known as Silverado Supply Company.

Gordon-MocBeoth Completes lts Gonsolidqtion to Beller Serve Deolers on Delivery, Prices

Recent acquisition of an additional 22,000-square foot, lumber-storage building next to their Sacramento rvarehouse has enabled Gordon-MacBeath Hardwood Company to consolidate their operation in Sacramento. The GordorrMacBeath salesmen with whom Bay Area and Peninsula retailers are familiar will continue to call, and regularly scheduled free deliveries will be made to serve yards in tl-re Bay area and Peninsula, as well as to the Sacramento Valley.

'

"This has been a move we have been anxious to make for a long time," said T. D. Bennett, president of Gordon-NlacBeath Hardwood Co. "It gives us maximum operating efficiency and we are confident it will reflect real savings as

well as better service to Northern California retail lumber clealers."

Key personnel from the Oakland operation have moved to Sacramento with the consolidation, and Ed Cryer, manager of the Oakland yard, remains available on a part-time basis.

A feature of the new Gordon-MacBeath operatior.r is a "foreign exchange" telephone line, on which ill calls from the San Francisco-East Bay area placed to the old LOckhaven 8-2578 number for the Oakland r,l'arehouse are automatically cl.ranneled ir.rto Sacramento at no charge to the person making the call.

Deqler Exposition Post to Old Hoo-Hoo

Oertell Collins of Savannah, Georgia, has been appointed general chairman for the 6th annual NRLDA Building Products Exposition, scheduled for November 14-17 in Cleveland, an-nounces Herbert W. Blackstock, president of the National Retail Lumber Dealers Association. A colorful personality, Mr. Collins is well known among' lumbermen throughout the country. He has been active in the building materials industry for three decades and is also State Deputy Snark for Georgia, one of the highest state offrces in the lumbermen's fraternity. the International Concatenated Order of Hoo-Hoo. '

With Mr. Collins on the NRLDA Committee for the 1959 Exposition are Frank Heard of l\{otroni-Heard Lumber Co., Woodland, Calif., and Thomas J. Fox of Fisher Lumber Co., Santa Monica. Calif.

Cqlco Appoints Rondolph

Calco Supply Company has appointed George B. Randolph as sales engineer. Calco is a wholly owned subsidiary of Calaveras Cement Company, and is manufacturer and marketer of the company's new expendable pallets and distributor for other corporations in the industrial supply field.

fTl Gets Word of Worning on Golf, Geography ond Morols

The 394th Terrible Twenty tournament was held at Annanda-le Golf _Club, Nlarch 20, with Syd Alling acting as host. Frank. Kilg- rygn ^th9 day's prize in the low handicap bracket with 79-9-70. Syd Alling won the high handicap bracket 85-13-72. We are now down to the dnals in the second 6-months tournament, with Bob Dilworth playine I{arry_Whittaker in one bracket, and Bob pierce i,toylrr[ Vern Huck in the other. These matcl-res are this rnonth] with the winners playing Reeder and Bauer in May for the annual finals.

Frank King chalked up his win and left for a bon voyase dinner. His wife wants io celebrate her birthdav in NaJnville, Tenn., in J-llI so they are leaving soot-t, jtopping in Japan, India, and England enroute. Kini must fravti ituEiea his. geography in Pasadena public schbols, or maybe he didn't.

Our next tournament,is at I,akeside, Friday, Aprll 17, or possibly Thursday, the 16th. Virg Oliver is our hoit. ,.Lakeside in April," not Portugal, islne of our choice tournaments, so keep the date in mind and mark your wife's calendar. Warn your wife that the tournameni includes dinner. and if there's any--cheating on our tournament dates, please reform-I{. M. Alling.

G-P Stqrts Another Plqnt

Construction of a plant at Samoa, Calif., to produce sanded Fir P_lywood has been started by Georgia-pacific Corporation. The new mill is_ part of the companyt p.ogr"- to integrate its Samoa-Eureka operations irl. o.der io illake better use of the logs available lnd extend the life of ma- ture timberlands. Completion. is scheduled for June 1. Georgia-Pacilc ha; just-placed in operation a Fir ilywood sneatnlng' mlll at Samoa.

Ken Bowes Heqds New Wholesqle Lumber Firm

Ken Bowes, whose long experience in the lumber business goes back to his schooldays in Portland. Ore.. announces ihe formation of a nerv lumber wholesale firm, the American River Lumber Company, Inc', of Sacramento, Calif. Bowes will serve as president and general manager of the company.

For tle oast tl-rree vears Mr' Bowes has been sales manaser of the Ostrom- Lumber Co. wholesale division, in Marysville, Calif., where he initiated an extensive advertising program in regional and national trade publications

which emphasized the use of dominant, high-readership positions and two-color reproduction. Prior to this he was iales mattager of Winton Lumber Sales Co. (Calif.) from 1951 to 1956.

Bowes began a long career in lumber as a schoolboy in his native Portland, wheie he graded, tallied and unloaded goldolas for the Ward Lumbe? Co. He continued lumber work during vacations and on weekends and holidays while attendiig the lJniversity of Oregon. Following a tour of duty *ith the armed services, he worked- tl tbe export lumber dept. of the Wilcox-Hayes Co., of Portland'- and later was ictive in wholesale lumber for Fir-Pine Products Cor of Oswego, Ore. For the D. M. McClintock Co., of Poitland, he Jerved as lumber buyer, traveling throughout Oregon.

Airerican River Lumber Co. has offices at 1601 Fulton Ave., in Sacramento's Town and Country area. The firm will handle five of the most popular Western varieties : Douglas Fir, White Fir, Sugai Pine, Ponderosa Pine and Incense Cedar, and has a Continuity of supply from responsible mills in California and Oregon.

Long Bell Creqtes Two New Jobs

Henrv A. Rieckers has been named field supervisor, factory saies, for the Long-Bell Lumber division of International Paper Company. The new position in the Lo-ng-Bell division was created to achieve a more vigorous sales program for millwork, plywood, and specialty items, it wa-s ieported. Rieckers will'assist customers and salesmen in all saies territories in the sales of these Long-Bell products.

W. A. Andreassen has been named to the newly created position of logging manager of the L-ong-Bell .division of international PapJr Company, and will have direct :qpef- vision of all logging op-erafions at Lon-g-Be.ll Division's Longview, Wasliington, and Vaughn and Gardiner, Oregon, branches.

Kingsburg Yqrd's Store R.emodeling Aida Contrqctor, Shoulder Trqde

Carl Nystrom, owner of the Kingsburg (Calif') Lumber Co., recently remodeled and expanded. his showroom and vard and rdports that he has since enjoyed a steadily inLreasing business from both contractors and the shoulder trade.

T-I-IU'I-B-E-R-R-R-R I

f rom the V ir gin F or e st s of th,e Gr e q,t N orthus est

OID-GROWTH DOUGTAS FIR TIMBERS ond DIMENSION

C & D Lui BER co.

RIDDLE, OREGON

Cut from Virgin Timber -

ANTI.STAIN TREATED CTOSE-GRAINED END.STAMPED

TWX 88-Riddle, Ore.

Affention, Cqts -

It's Ooklqnd Reveille Time Agoin !

_ ft's once again time to start planning for Northern California's biggest annual lumbermen's gEt-togetl-rer-the annual Oakland Hoo-Hoo Reveille, set for Uay t5 at the Claremont hotel in Berkeley. In selecting tl-re Claremont as the site for this year's Reveille, the Lafayette dealer and general chairman, Chris Sechrist, returns -the Reveille to th.e scene_of so many past successful Reveille spectaculars. The usual golf tourriament will be staged at the Claremont Country Club with Paul Gaboury running the tourney.

Starting time for the big evening is 6:59 p.m., and ',,let y^gu_r ggnsgience be your guide from then on," state the Club 39 offrcers. The always great Reveille show will include entertainment by the "DeSoto Sisters," ,,The Madcaps," "The O'dells," MC Bob Karl, and ,.three exotics" (imported straight from Oakland).

SPECIFIED OR RANDOM LENGTHS

S'NOOTH END.TRIMMED IONG TENGTHS

GRADE.MARKED

felephone: 2691-Riddle, Ore.

Besicles General Cl.rairmar.r Sechrist and Golf Chairman Gaboury, other committee chiefs include Jim Hendrick (entertainme_r1t), El Cerrito_ dealer Jim Dougherty (pro_ gram), Sun Valley's Bruce Jacobsen-(banquei), Don Cov_ euey (tickets), Concord dealer John pearson (publicitv). I\Iulford Lumber's Bob Beileck (finance), Iack Crane (re- ception) and Charlie Beacom (hotel reservitions).

Wholesole Forest Into SCR.IA

Wholesale Forest Products Co., Suite 200,9701 Wilshire Blvd., is a new Associate member of the Southern California Retail Lumber Assn. Officers of the supplier member are listed as Carl E. Poynor. president: Chandler f. Mahonev. Jr., vice-president; William L. Barlow, vice-prLsident, "rrd Samuel C. Rudolph, secretary.

(Tell them Aou sau it in The California Lurnber Merchant)

nilGlYFE Handsplit Redwood Fencins

E. N. "Ernie" WHITE Soles Manager

when we are observing our first birthday, we would be ungrateful indeed if we did not pause to thank you for your part in our success... and for Your contribution to the many orders we have filled in our short business existence.

We now renew our pledge of competent, accurate service of good merchandise at a fair price.

Your continued consideration is invited -

Federol Aid Proiects . .

The University of Hawaii, at Honolulu, has received CFApproval of a $437,000 loan to construct a dormitory to house 116 men students. Officials hope to have the building completed for September occupancy wiih a 5,000-student enrollment. Refer: Willard Wilson, acting president; Project No. T' H. 51-CH-4(D).

Advances totaling $242,884 to the San Diego, Calif., Unifie.d School District to complete preiiminary planning of five schools estinrated to cost a total of $14,227,276 were approved by Commissioner John C. Hazeltine of the Community Facilities Administration. San Diego's population has increased nearl;' 55/o to a currently estinrated 516',250, compared with 334,387 in the 1950 census. The School District said it planned to start construction 'by the Spring of 1960 on these projects: San Diego Junior College (Project No' Calit. 4-P-3323)-$92,374 advance on estimated $5,686'956 construction cost to inclucle administration unit, 100 classrooms, library, gyms, etc.; San Carlos Junior High School (Project No. Calif. 4-p-SSzS)-$C2,655 advance on estimated $2,462,890 construction cost to include administration unit, cafeteria, 39 classrooms' library, etc.; Einstein Junior High School (Project No. Calif. 4-P-3321)$41,555 advance on estimated $2,461,790 construction cost to include administration unit, cafeteria, 39 classrooms, library, etc.; La Jolla Junior High School (Project No. Calif. 4-P-3322)--$34,280 advance on estimated $1,769,350 construction cost to include administration unit, cafeteria, 29 classrooms, library, etc.; Mission Village Junior High School (Project No. Calif. 4-P-3328)-$32,020 advance ou estimated $1,846,290 construction cost to include administration unit, cafeteria, 29 classrooms, library, etc. Refer: Ralph Dailard, superintendent, San Diego Unified School District.

HHFAdministrator Norman P. Mason has approved use of Section 221 FHA mortgage insurance to finauce up to 325 units of lowcost private housing in Las Vegas, Nev., to help rehouse families displaced by highway construction, an urban renewal project, and code enforcement. It was specified that at least 150 of the nell'units be provided by ne'ri' construction. Refer: Mayor C. D. Baker.

Whittier College, Whittier, Calif., has received CFApproval of a $450,000 federal loan to construct housing facilities for 83 n'omet.r students in a 1,045-student enrollment at tl-re school founded in 1901. The college stated that 120 students failed to enroll during the last year rbecause of the housing situation. Refer: Gordon B. I{acrae, business manager; Project No. Calif. 4-CH-64 (D).

Coos Bay, Oregon, has received HHFApproval of its workable program for the elimination of slums and blight. The commercial and industrial center of 7,450 population on the Pacific Ocean 200 rniles south of the mouth of the Columbia river was incorporated in 1874 and is the largest lumber exporting port in thc u'orld, with 1957 shipments totaling 794,234,339 board feet. Coos Bal' ha-. a contplete set of building codes but the city reported that many are outdated and being brought up to modern standards. A housing occupancy code and subdivision regulations will be drawtr up for a<loption following a survey showing that of 2,076 structures, 456 needed n'rinor repairs, 296 needed major repairs, 192 were dilapidated an<l 33 were substandard on the basis of original coustruction' Thc city pointed out that an apparently adequate housing suppll' lvill allow displaced families to relocate with little difficulty. Refer: \{ayor' Robert B. Forrester.

Recent College Housing Loans filed in Region \rI (San Francisco, Calif.) of the Housing and Home Finance Agency include Leland Stanford Junior University, Stanford, $1,800,000; Arizona State College, Flagstaff, $900,000; Oregon State College, Corvallis, $1,055,000 and $1,770,000; Southern Oregon College, Ashland, $500,000; University of Oregon, Eugene, $230,000, and Washington College of Education, Bellin ghan'r, $900,000.

The Regional Planning Commission of Los Angeles County, C-alif., will use a $15,000 federal grant to prepare a comprehensive 1>lan for the growth and development of the North County portion cf the L. A. metropolitan area, announces Urban Renewal Commissioner Richard L. Steiner. The area covers almost 2,300 sq. miles, including the Antelope Valley section with two USAF installations, Palmdale Airport and Edwards Field. The population has grow-n from 28,300 in 1950 to an estimated 64,000 in 1957, and the RPC expects this figure to vault to nearly one million by 1975. The project is expected to be completed in two years. Refer: Milton Breivogel, director of ,planning, Regional Planning Commission, Countl' of Los Angeles, 108 W. Znd St., Los Angeles, Calif.

HHFAdministrator Norman P. Mason has recertified until Feb. 1, 1960, the workable program under which Stockton, Calif., enters its third year of organized effort to eradicate slums and blight and guide its orderly growth and development. The industrial city of 75,000 (1954) on the San Joaquin river has one urban renewal

ffinoRgtl

project, the East Stockton Redevelopment Area, in plarrning stage and its Redevelopment Agency has applied for a URAdvance to survey and plan a second project known as the West End Area. Surveys and studies are continuing to delineate residential neighborhoods and identify areas of substandard housing. The San Joaquin County Housing Authority has 700 units of low-rent public housing under nranagement in the city, and the Housing Administrator has certified Section 221 FI{A mortgage insurance assistance for 50 private homes. Another project is under study looking to an appli- cation for l0O units of public housing for elderly single men. Refcr: Mayor Dean C. McCarli.

Sheridan, Montana, has received CFApproval of a g134,000 loan to construct sewerage facilities when rnatched with $16,800 of private financing. Refer: Mayor A. C. Smith; Project No. pFL-VI-24-44. Seaside Memorial hospital, Long Beach, Calif., has receivecl CFApproval of a $234,000 loan to build an apartlnent building to house l5 internes. Refer: Donald C. Carner, aclministrator; project No. Calif. 4-CH-53 (H)

Northern Montana College, Havre, .received CFApproval of a $2.;0,000 loan to construct a student union building for an enrollment of nearly 60O. Refer: President L. O. Brockman; Project No. Mont. 24-CH-15 (S).

Fire'baugh, Calif., located in a farming community 40 miles west of Fresno, has received HHFApproval of its workable program to clirninate slums and blight and guide its orderly growth and develop- ment. The city's normal population of an estimated 2,500 fluctuates to an estinrated high of 10,000 with migratory workers following seasonal crolrs. The city. does not have buildinc codes but has subdivision and trailcr ordinances. Tlre Housing Autlrority Las 50 urrits of low-rent public housing under nlanagement and another 40 were recently approved by the voters. Refer: Mayor Henry B. Tucci.

Taconia, Washington, has received HHFA recertification for the second year of its workable program to eliminate slums and blieht 1nd guide its orderly development. The city of 143,673 population (1950) on Puget Sound has 1,0O9 units of low-rent public irousing tnder management of its Housing Authority and is preparing a hou_sing code. In stepped-up enforcement of its Dangerous -Building Code, 43 buildings were demolished durine the firsi 10 months of 1958, compared with 34 such in the entire vear of 1957. Refer: Mayor Ben Hanson.

Great Bay Lumber Sales

Teletype

11} Sttippea promptly by truck qnd lrqiler cnywhere in Californio n or by roil lo your spur or siding anywhere in Americq.

Jim Berry

I. S. Brown

f,tSrRrAL ruuMfr

1550 ROYAL BOULEVARD, GLENDALE 7, CALIFORNIA DIRECT MILL SHIPMENTS o Truck-and-Trailer

5-550r Ray Sedall CHapman 5-55OL

Four New ltems for SoGsl Deqlers lntroduced by T. M. Cobb Compony

C. H. "Chuck" Corwin, general sales manager of the T. M. Cobb Company, announces that the firm has added four brand new items for distribution to Southern California retail lumber dealers from the company warehouses in both Los Angeles and San Diego.

In order to keep abreast of the trend in the Southland building industry, the wholesale distributing concern is introducing two new aluminum sliding doors, an all new horizontal sliding window, and a completely new aluminum screen door as companion items of the Capri door which the T. M. Cobb organization has been furnishing dealers for several years.

The "Balboa" is a quality product at a competitive price and comes in a beautiful anodized satin finish. This new unit is available single or double glazed. The deluxe "Imperial" is said to be exciting in every detail and is designed to enliven the decor of any room where aluminum sliding doors are used. The colored handle grips of red, black, turquoise and rattan are interchangeable to fit any decorative scheme in modern building.

The new Tyco horizontal sliding window units are called customer pleasers at a competitive price, and meet all standards of the Aluminum Window Manufacturers' Association DS-AI.

The fourth item is the all new Tyco aluminum screen door, which is also priced competitively for the dealer's market and produced for Southern California living.

"We shall- continue to keep abreast of the changes in building trends and we shall do our best to offer not only cluality demand items but a complete specialty item service tb Southland retail lumber dealers," said Corwin' "With these new Tyco products we believe the retail dealers will be able to service his customer's needs in both price and quality."

Teiritory salesmen covering all of the Southern California dealers for T. M. Cobb Company include Jack Bostrom, Jack Behringer, Ray Cobb, Burtt Fleming, Clarence Walker and Bill Pruitt, who is also manager of the San Diego warehouse. Brochures and complete specificatior.rs are available from the sales staff or may be had by writing the company ofifrces, it was said.

Lee Slatht, manager of the Los Angeles warehouse, is in charge of administration and sales in the metropolitan district.

Februory Home Building Boomed

Construction contracts in the United States (excluding Alaska) totaled $2.3 billion in February, setting a new alltime record for the month l8/o above February 1958, according to F. W. Dodge Corporation. Vice-president and Economist George Cline Smith said, "By far the strongest element in February was housing.

"The number of new dwelling units covered by contracts during the month totaled 85,206, an increase of 44/o over February of last year. Units in apartments, single-family houses and two-family houses all were up by approximately the same percentage, marking the first time in several years that single family houses have been as strong as the other two types."

Jqmes F. Shiely New President

James F. Shiely, president of Winton Lumber Sales Co', of 'Minneapolis, was elected president of Ponderosa Pine Woodwork at the association's recent annual meeting in Chicago. Other officers elected include Hugh A. Schaefer, Michigan-California Lumber Co., Sacramento, treasurer'

(TelI them Aou suD it in The California Lumber Mercharrt)

CHapman

Colif. RepresentotivelveTy Pine Co. of Gqlif.

USE

UIGT||N IIIGN EIil.Y STNEilGTH P||NTI.IIID GEMEIIT

TYPE III

TTIIS PRODUCT

Reduces construction costs by lcrster working schedules crrd quicker re-use of lorms. Allows mcrrked scnringrs to the concrete products mcnulacturer by reducing curing time, curing spcce, crnd inventories. Pcrrticularly aCvcntageous in potrring trodfic intersections, repcrirs in opercting lcctories crnd stores, mcrchinery loundations, tunnel linings, AND

AI,I, OTHDR GOIISTRUGTIOTI AGTIVITT WHDRI PORTI.AIID GDMDTIT IS USEI)

AIID TIIIID IS Of PAMilIOUIIT IIIIPORTAIIGD

S||UTHTTESTENil PONTI.IilII GEMETIT G||MPITIY

1034 Wilshire Blvd.

Los Angeles 17, Cclilornic Phone HUntley 2-7630

Fred Vlf. Rofh Representing Colifornio lumber Sqles

Veteran lumberman F'red W. Roth is now associated with Don Coveney in the operation of California Lumber Sales in Oakland. Oldtimers will best remember Fred from his years at the helm of the Sudden & Christenson retail yard in San Francisco, where he served until 1939 when he left to take ! position with City Mill Company in Honolulu. During WWII, he served as co-ordinator- for the Oahu Railway & Land Co. in Hawaii. Following the war, Frecl organized Oceanic Traders, Ltd., which engaged in tl-re husbandin_g of ships, and also later acquireii ihe Pacific Lumber Company, a Chinese firm he operated as a subsidiary of Oceanic Traders. During 1951, he sold out his interests in these concerns and returned to the mainland. where he worked for California Lumber Company, Sarr

Carlos, a_nd Seaview Lumber Company until joining Coverrey in Oakland.

Severin on Committee

Nels G. Severin of the Severin Construction Co., San Diego, past president of the National Assn. of Home Builders, has been named to the National Committee of the Voluntary Home Mortgage Credit Program by Norman P. Mason, former lumber dealer now administrator of the Housing and Home Finance Agency, Washington, D.C.

New Wqrehouse for Visqliq Yqrd

In need of additional dry-storage space for some time, Visalia, Calif., Dealer Ray Noble. owner of the Visalia Lumber Co., recently co-pleted installation of a fine new warehouse.

Where c concrete of high quality is desired in 0rfE 0n rw|| It[$

Stadium and Bleacher Seat Stock

ROBERT S. OSGOOI)

33f5 West Fifth Street, Los Angeles 5

DUnkirk 2-8278

Bob Osgood

Western Reil Ceilar Lumber and Sid'ings

with Holmes Eureka Lumber Company. In 1951 he was recalled to duty with the U.S. Navy and two years later, upon his dischirge, joined Simpson as assistant sales manager."Along with McCormick's advancement, it was announced that a riew fir lumber production and sales organization has been formed with Haley Bertain appointed as fir lumber manager. In his new position Bertain will ha-ve res-ponsibility"for all fir lumbei production an{ 6r lumber sales for Simirson Redwood Company. Bertain joined Simpson at the time of the M&M Wood Working Company acquisition in 1956. He was then plant manager at the Eureka ryll, qn-d was promoted to plant superintendent b,y Simp-son- The following year Bertiin was named as head of fir lumber sales. He his- been connected with the lumber business for the past 12 years. ^

McGormick Reins Simpson Redwood Sqles; Bertoin Heqds New Fir Lumber Division

Two new management appointments and the formation of a new fir lumber production and sales organization within Simpson Redwood Company are announced by Gordon J. Manary, vice-president and general manager.

Leroy C. McCormick has been named redwood sales manager. McCormick, now in his sixth year with the firm, will be responsible for all redwoods sales, both domestic and foreign. He began his redwood sales career in 1947

PINE-SPRUCE-CEDAR

Manaiy, in announcing the organization. changes, said they were consistent with industry practices and were prompted by Simpson Redwood Company's Policy of placing itl products on the market in the most effrcient manner possible.

New long-Bell Ploning Mill ot Weed

The Long-Bell Lumber Division of International -P-ape1 Company pl"ans to construct a new planing-mill at its.Weed' Califbrniai branch. A new structuie 580 feet long by 255 feet wide will house a modern planing mill, greater, storage space for finished lumber, and improved facilities for lumber shipment. Construction will be .adjacent to Shed 17, which ii a rough-lumber storage shed.

Materials *ill b. handled in the nerv planing nrill and modernized storage and shipping areas by five overhead cranes. Other maj-or items of equipment to be installed include three planers, together with trimmers and other related equiprirent. Conitruction was scheduled to begin March 15, and it is estimated the work will be completed bv Seotember 1.

Billings in New Col-Pocific Offices

Cal-Pacific Redwood Company's Northern California representative, Frank Billings, moved his sales offrce to larger cuarters in downtown San Francisco last month. Formerly lbcatecl on Van Ness Ave., Billings may now be reached at 916 Kearny Street, phone EXbrook 7-6865.

lAACHINERY FOR PRE - HUNG DOORS

If your door soles ore folling ofi becouse you do n9t ofgr-g PRE-HUNG DOOR UNIT, consider doing so. PRE-HUNG DOORS ore foking over ihe morket! Write to us obout mochinery.

Jim Forgie

John Osgood

leroy C.

M<CORA ICI( ( lefi) Holsy BE RTAI N right )

Don'f Forget the Sqn Frqncisco Hoo-Hoo Spring Swing-April 24

F'rom advance ticket sales, it looks as if the San Francisco If oo-Hoo club annual Spring Dance will be a recorclstnasher in more ways than one ! This year's big party will be held at the 'Village," corner of Columbus at-r"<l Lombard, (formerly the Italian Village), one of tl-re finest nightclubs of its type in Northern California. Club 9 will have tl-re exclusive use of all facilities, including the Village's big modern cocktail loun-ge, its newly decorated main-dining room and big dance floor, and music supplied by well-known Bandleader Dick Reinhart and his seven-piece orchestra. 9tqU ?. has.gone all-out this year to insure enjoyment for all, including industry-sponsored cocktails 17 :29-p.m. to 8:54 p:m.).-compliments _of Cal-Pacific Redwood Co., J. E. Hig- gins Lumber Co., Van Arsdale-Harris Lumbei Co.. aricl Robert. P. Kilgore Wholesale Lumber. Tl.re annual Spring Dance banquet is scheduled for 9:00 p.m. sl.rarp, with dancting from 9 to 1:00 a.m.

For ducats to the "Spring Swing," contact Ticket Chairnran Jim Knox, Rounds Lumber Co. (YUkon 6-0912), or 3_ty 9f his committeemen : John Prime, Jack Dollar,'Ben \\'ard,.Art W"4, 9_qy Bradt, Max Cook, Biil Johnson, Lloyd Hecathorn, Bob Kilgore, Ffarry Hood, Bob Strahle, Dick flogan, Fred Buckley, Bert Hasselberg, Stan Dick, Frank llillings, Bob Bonner, Bill MacBeath, Hugh Pessner, N,Iike Coonan and Fred Talbot.

Fremonf Firm Joins SCRLA

Fremont Forest Products, 924 W. Philadelphia St., Wl-rit- tier, has joined tl-re Southern California Retail Lumber Assn. in the Associate member class. Officers of the wholesale firm were listed as Peter V. Speek, president and treasurer; Daryl L. Bond, vice-presicient, ind Athur A. Milhrupt, Jr., secretary.

91i.1,11, ,'

From Our Stock or Yours!

Lebanite Products Co.

Fabricated Porfs:

o Eliminote Problems of Moleriols Worehousing.

o Eliminote Problems of Woste Disposol.

o Eliminote Costly Equipment Investmenl ond Expensive Mointenonce.

o low Priced lo Reduce Your Monufocfuring Costs

Speed Up Your Produciion by Being Reodily Avoiloble.

o Assure You of Top Quolity Moleriols for o Top Quoliry Product.

(Remember.-if you hove your own boord moleriol on hond, we will pick ir up. fobricofe il, deliver the component ports to you.)

'We are fully equipped with the most modern machinery to mass produce component parts from hardboard, Lebanex, or particle board. \7e can saw or bandsaw to any size or shape, shiplap or shape the edges, drill, rout, or dado exactly to specifications.

VIS|T OUR NEW P[ANT-ond see our modern focilities lor fost, low-cost production of your hordboord componenl porls requiremenls. Lel us see specificolions ond,/or blueprinls of your producf. We will be glod to quote on cosls without obligotion,

Dwelling Units Construction for February

Western light construction continued its upward trend in February with a strong $54 million lead in dwelling-unit building permits over the corresponding month in 1958. Total dwellingunit permits are also up over 1958, although a slight drop was noted from January 1959. Survey totals show total permits up from ,10,915 in February 1958, to 46,248, and valuation from $289,l22,UZ to $374,098,187; dwelling permits up from 14,906 to 19,301, and valuation up from $144,943,585 to $199,567,643.

The dollar volume upward trend was general with the exception of Colorado, Montana, Alaska and the new state Hawaii, although Hawaiian dwelling construction is up over 1958.

Total building totals were particularly strong in New Mexico, which tripled its 1958 February report. California continues as the major western market with a $260 million total volume (70% ot the western market) for the month and a $138 million dwellingunit total. The Golden State's building ,boom showed a 38/o inc'rease in over-all totals, leaving no doubt of a strong recovery from the softened 1958 market. Dwelling construction was even stronger, with a 42/o gain over February 1958.

The 25 Leading Construction Jurisdictions of the West-FebruarY, 1959

Los Angeles

Los Angeles County*

San Diego

San Francicco

San Diego County* Maricopa County, Ariz.*

County*

Wash.*

County, Ariz.*

View, Calif. San Bernardino County*

B, C.

*Unincorporated only; does

ORiole 3-35OO

Y

WHOLESATE DOUOTAS FIR PONDEROgA AND SUOAR, PI NE

NEWPORT BEACH, CALIF.

Fred Tolbol o Joe Shipmon o Dqve Dqvis Al Heup o Cqrol Rourke o Bill Holihqn

HHFA's ffloson Soys Los Angeles Hos Xlost to Lose if Congress

Posses Inflotionory Bills

Housing Administrator Norman P. Mason warns against the danger to the average American's living costs of "spending" our way out of the prosperous level of homebuilding that we have now achieved. Speaking to business and professional leaders at the Town Hall luncheon March 77 in the Biltmore, in Los Angeles, Administrator Mason said that Los Angeles, as one of the largest areas of homebuilding in the country, has the most to lose by inflationary spending schemes in housing bills before the Congress.

"I think we can learn a few things if rve look back at what has happened during the past year. A year ago at this time private home-building had dropped to the lowest rate since 1949. By December of last year it had bounced back to the second highest rate since the Korean boom year of 1950.

"The situation is quite different today than it was a year ago. Industrial production has risen to a high level and general economic activity has steadily expanded. Housing costs that were declining a year ago are now again on the rise. Stimulants administered to a patient when he is ailing become the wrong medicine to prescribe after he has recovered.

"Yet some of the housing proposals before Congress would continue to resort to deficit financing to over-stimulate construction generally not only this year but through many years ahead," Mason declared.

"There are many factors, of course, that affect the housing economy, including the increasing pressure for greater expenditures in the national defense ar-rd in missile development.

lnvestigotion Neqrer Home

"Featherbedding" practices in the construction industry, outmoded building codes and new cost-cutting house designs are among the subjects expected to be investigated by a special Cabinet committee on inflation, headed by Vice-President Nixon, reports "The Lumber Letter" of the National Lumber Manufacturers Assn. The committee's primary purpose will be to spotlight the factors responsible for increasing costs and prices, and to encourage public and private policies designed to curb inflationary pressures.

"But it is a fallacy to think that inflation points the u'ay to increased production in housing, or any other field. The fact is that when you cheapen the dollar, you automatically raise the cost of housing and all a family's normal living expenses, too. And as costs rise, the housing market eventually shrinks.

"We have excellent prospects this year, and in the years to come, to mairrtain a prosperous level of homebuilding, and to do so with relative stability in prices. But that calls for prudence and restraint in Governmental expenditures," Nlason continued.

"The Administration has already proposed to Congress one of the largest money bills for urban renewal and housing support in recent years-totaling an ultimate expenditure of $1,660,000,000. This amount has been calculated to give strong support to urban improvement and housing growth, without inflationary effect and within the means of the Federal Government and the taxpayers.

"Ilut other bills tell a different story. The bill passed by the Senate would more than double the ultimate outlay, and thc bill in the House is even larger. In addition, both billsparticularly the House bill-contain greatly liberalizecl

specializing in the wholesale ilistribution of Redwood Upper Grades

L.G.L. Shipmenls-Your Truck-or-Our Delivery Direct Shiprnents Vio Roil-or-Truck-&-lrsiler

FIR.PINE.REDWOOD

terms and direct loan provisions and would have inflationary effects on an already active housing market.

"The explanation offered for these high-cost proposals is that they will only upset the 1960 budget a little bit-a few l-rundred millions, perhaps. But with economic activity again reaching high levels, even this can be serious when it becomes translated into higher living costs, as it must. Furthermore, we are interested in keeping the cost of living stable after 1960 as well. And we can't do that if, through ill-considered legislation, we charge up excessive costs to the future." concluded the head of HHFA.

CDftitucrry

Edword GUSTAFSON

Word has just been received of the death of Edward C. Gustafson, manager of the branch yard in Hemet, Calif., of the Dill Lumber Company, Arlington, Calif. The veteran retail lumber dealer was fatally injured March 8 in a traffic accident near Hemet.

Mrs. Anne S. JONES

Mrs. Anne S. Jones, 83, secretary and co-owtler of the Jones Lumber Company, Los Augeles, a member yard of the Southern California Retail Lumber Assn., died April I at her home, 6919 Arbutus St., Huntington Park. She had lived in Califomia since 1885 ancl was very active in civic and club activity, being a charter member of the Soroptimist Club and the local rvomeu's club, and the Shrine, wl-rich conducted Eastern Star funeral services, April 4. Mrs. Jones leaves her hnsband, John D. Jones, vice-president of the Jones Lumber Co. ; tl-rree sonsRicharcl H. Jones, general manager, ancl Roger G. Jones, purchasing agent of the yard, and Ira -fones; a danghter, Mrs. John H. Cantlev. and two brothers. Interment was in Union cemererv ln raxersner<r. Calif.

In Memoriqm

Marian E. Hendrickson, wife of Rocl Henclrickson, who is remembered as the owner of the former Hendrickson Lumber Co. in San Francisco, died March 21 after five years of illness at their New York City home, 55 West 55th St. If Mrs. Hendrickson had lived until March 30 she ln

Memorinm

J. Ed.uard, Martin Editor and Manager

The Californin Lumber Merchant

Died,: April 9, 1958

BRqdshqw 2-7943 o TWX: BV6654

woulcl have counted the 52nd wedding anniversary with her husband, who left the lumber business to become a radio and TV actor and is now seen regularly on a network TV program (CLM, I2/1158). Besides her husband, Mrs. Hendrickson leaves two sons, Robert E. and Rod Hendrickson, Jr. Roy C. Glover, 70, who was for 35 years a salesman with the Union Hardware & Metal Co. of Los Angeles before his retirement, died April 5 at his home, 361 S. Weatherly Dr., Beverly Hills.

Despite tremendous increases in timber demand, no acute timber shortages are likely, says the U.S. Forest Service. This favorable condition in the nation's timber resources is due largely to the voluntary American Tree Farm System.

(Tell them gou setD it in The California Lumber Merchant)

BACK THE BRAND THAT'S BACKI'VG YOU !

CONSISIENTLY AOVERIISED in SUI{SEI Magazine and in newspapers throughout llorthern & Central California

ST()CK AiID SELL

AtL THESE

MIX.I(WIK PR|lDUCIS: C{ll{CRETE M(lRIAR PATCH PTASTER STUCC0

BLACKT(IP ASPHALI B(IT{DIl{G AOHESIVE HANDY MIXING B()X

PACITIC CEMENT & AGGREGATES, IilC.

With building material Yards in DrinriDai Central and Northetn - calilornia Gities

Son Frqncisco Klondike 2-1516

RatrPosition Wanted $2.00 per column inch

All others, $3.00 per column inch

Glosing dates for copy, 5th and 2llth

-HEI.P WANTEDWANTED_

Experienced lumber buyer and salesman, familiar with the Eastern U.S. trade and West Coast producers, to establish and operate an office in No. Calif. or So. Oregon area. Good starting salary and excellent opportunities for advancement.

Address Box C-2862, California Lumber Merchant

lO8 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Experienced Imported & Domestic Hardwood lumber expert, to head up West Coast hardwood division of long-established, progressive highly rated company. Applicant should be equipped to program out and negotiate procurement all types hardwoods; good personal salesman, capable expanding, building and directing competent sales force. Unusual o,pportunity for right app,licant.

Address Box C-2854, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Desk Salesman with Sash & Door experience

Wholesale Distributor in L. A. Area.

ADams l-5121

, SALESMEN, ATTENTION!

Established Bay Area wholesale hardwood distributor has opening for aggressive outside salesman. Position ofiers security and advancementplus outstanding earning opportunity. All replies strictly confidential,

Address Box C-2861. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Salesman with Sash & Door experience

Wholesale Sash & Door Distriburtor.

ADams l-5121

in L. A. territory for

for old-established

NORTHERN CALIFORNIA SALESMAN

Large, established wholesale organization adding man to S, F. Bay Area sales office. Must have redwood background and good knowledge of retail dealer trade in Bay Area, Peninsula and Coast Counties. Salary, expenses, company retirement benefits and Life-insurance policy, All replies strictly in confidence.

Addrcss Box C-285E, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14. Calif.

WANTED_

In San Mateo County Area: Good counterman experienced in all phases of retail lumber, hardware and miscellaneous materials,

Address Box C-2863. California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

AN OPPORTUNITY

IF You are 30 to 40 years of age .

IF You have a thorough knowledge of the Lumber Business in the Los Angeles areaWholesale or Retail ,

IF You have the Appearance, Personality, Sales and Executive Ability .

IF You have a burning desire to go ahead in the Lumber Business

IF You have Confidence in YourselfI HAVE A PLACE FOR YOU.

Analyze your possibilities . How far can you go in your present position? . . If you are satisfied to go alo'ng with the minimum of efrort with minimum compensation, do not answer this adpass it alolg to some one of your fellow workers who you think would be interested

Answers to this Ad will be held in strict confidence. The employees of this organization are familiar with this Ad. You will not be wriling to your present boas, Give Particulars outlining Experience.

NOTHING VENTURED _ NOTHING GAINED

Address Box C-2859. California Lumber Merchant 108 West 6th St., Room 5ffi, Los Angeles 14, Calil.

AT'TENTION WOODWORKING TRADE:

20_ years' experience in supervisior5 personnel and production. Thorough knowledge of woodworking'trlde and machineiy.

BORIS EPIHIN

l3l7rA N. Normandie; Los Angeles 27 Phone after 5:0O p.m.NOrmandie 5-4845

POSITION WANTED

Private Secretary for nine years with irnported lumber company in L. A. Now living in San Francisco but urish to relocate in L A. area. Thoroughly familiar with the Philippine Mahogany hardwood business, also expert TWX and TELEX operator.

Address Box C-2864. California Lurnber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

-B1r L_qmber lady thoroughly familiar all details of wholesale lumber. Figuring* pricing, -eilending to sales, purchasing, inventory & rramc. lJoth uomestic & lmport.

Address Box C-2860, Catifo,rnia Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

Millwork & Moulding Mfg. plant with modern stock & detail milllvgr\ & moulding plant; fully equipped, including automatic finger- jointing equipment. 28,000-sq. ft. floor space, 2,fi)0 ft. industrial track frontage with R.R. spur. Yard storage cap. 3 million B.F. lumber. I4eal geographic location for best possible hilling-in-transit benefits. Plant no_w. operating with 45-day order file. Will sell all or part interest. Write for further information.

Address Box C-2853. California Lutnber Merchant 108 West 6th St., Room S(ts, Los Angeles 14, Calil.

CALIFORNIA LUMBER YARDS FOR SALE

lery-good yard in Southern San Joaquin Valley; long-established !91 _c!gse! a yearago. R.R. lease $60 m;nthly. Price for-all buildings $15,000. Sales.& Piofit figures for last l0 y6ars, with photos of iriprovements, sketch of ground plan, etc,, available.

-If you want to sell your yard, Give us a ring- TWOHY LUMBER CO.

o Lumberyard and Sawmill brokers for over ,10 years o 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-87,16

-POSITIONS WAIYTEDFOR

LEASE

3-6110 acres improved, fenced; includes modern 20x40 office building. !0,000 s-q. ft. storage sheds. Steel buildings Zf-years old. Spur trac[. Located near intersection Lakewood and Firestone Blvds. For information call o,r write:

WINTON LUMBER SALES, INC. 8713 Cleta St., Downey, Calif.; Phone: TOpaz 2-2186

SMALL CONCENTRATION YARD FOR LEASE

Will lease up to ?2,A0O sq. ft. close to San Francisco. Reasonable rent and first-class location adjacent to spur and Bayshore Freeway. Handling and mill facilities available.

Address Box C-?352, California Lumber Merchant 108 West 6th St., Room 56, Los Angeles 14, Calif.

-YARDS cmd SIIES FOR SAIE/IEASE-

rWTil HARBORS lUffTBER COf,TPATY

Aberdeen, Woshington

Mqnufqcturers ond Distributors of west coqst Forest Products

525 Board of Trode Bldg.

PORTT/AND 4, OREGON Phone CApirol 8-4142

IIENTO PARK

Jim Rossmqn-Jim Froser

1618 El Comino Reol

DAvenport 4-2525

EN. l-0036 (Boy Areo, Son Jose)

- - Colifornio Representolives

SAGRA^TIENTO

(Town & Country Brcnch)

Dick Merrilt, Mgr. Box 4242, Sqcromenlo lVonhoe 3-2916

-EOT'IPMEIVT FOB SAI,L FOR SALE:

l-l91*7rA-ton Gerlinger Fork Lift, perfect condition, good tires with scales

1-IESS-7 rl-ton Clark-completely overhauled

l-Ross 1fu-ton 15 SH-completely overhauled

l-Ross 15 HT-good condition

1-1946 Ross carier Model 90-6156-good condition, excellent tires

2-1946 Ross carriers Model 90-7968-in good running co,ndition

l-6" Vonnegut all electric moulder

May be seen at-

MacKAY MILL SERVICE

82249tlr Avenue, Oakland 21, Calif..; Phone: SWeetwood 8-9428

PLANER,_MATCHER

Yates A-66, lS"_bottom profilg, 3 motors, s€at table transfer chain, now.ope-rating. Price 96,950. Newman No. 512, 16,' top and bottom profile, 2 mo ors, seat table. Price $2,95O.

VIKING MACHINERY

1000 Foothill Blvd., La Verne. Calif.

Phone: Lycoming 3_3021

451 Sourh G Streel Arcolro, Colifornio VAndyke 2-2971

LOS ANGETES

C. P. Henry & Go.

714 W. Olympic Blvd.

Rfchmond 9-6524

Rlchmond 9-6525

MOULDER

Woods 6" Moulder No. !33-M, l0 HP top & bcttom, ?rA HP on sides. Now in operation. Only $4,250.

VIKING MACHINERY

1@0 Foothill Blvd., La Verne, Calif.

Phone: LYcoming 3-3021

_SPECIAL SERVICES-

BUYSELL _ REPAIRSERVICE

Fork Lifts and Straddle !rucks. Complete shop and field service. Portable Welding, Spccial Fabrication, Steam Clelnins and paintine. Service Available 7 Days a Week. All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

lltS North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

Everyone Reods These PcAes-Just like You

Gqliforniq Lumber MERCHANI-IZE

. All Your Wonts Here

ADr'ERTIISERS INDEX

*Advertiring oppeorr in qltornote ltaua3 (Tell them gou sato it in The California Lumber Merchant)

Donover Co., Inc.,--.-----.....,.-...--..66

Dooley & Co. .........-.....-......._....----12

Douglos Fir Plywood Asrn. _.._12-13

Droke's Boy Lumber Co., Inc. _.--50

Dry Pine Mouldings & Miltwqk 62

Duroble Plywood Soles Co..-...--. t

-E- Empire Steel Bldgi. Co.

Emsco Plywood --.-.-......---..-..---.-.."32

Essley & Son, D. C. --.-.---..-..,_.....*

-F- Foirhur:l Iunber Co. .-.--.-...-..-....24

Forris Lumbcr Co. .--...-.-,----.-..---... *

Fern Trucking Co. ---.........-_--..-....t

Fidler's Mfg. Co., Inc.

Firk & r\{oson .----.--..-...-,-----.---.------63

Founloin [umbei Co., Ed --------.-.. t

Fr*mon Co., Stephen G. -._-....--Zl

Frgmonl Fqssi Produclr .,--.------.-. *

-G-

Golleher Hordwood Co. --,--.-----.--53

Gomerifon & Gren Lumbq Co. *

Georgio-Pocinc Corp. ----.-----.-.-..-r

Gilbreoth Chsnicol Co.

Glob6 fntf. of Colif., lnc ...._....-72

Golden Gote lumber Co.

Gosslin-Hording Lumber Co. ---,--54

Groce & Co., W. R. ----...-..-..-..----49

Greol Boy Iumber Soles .,.-...--.-..-65

Gr{l V/eslern [umber Corp. ...-..7,1

-H- Holey Bros, ....--..-........-.....-..-.--..-.11

Holl Co., Jomss [,

Hollinon |lockin lumber Co -..-.. *

Hollnqrk [unbsr & Plywood .--- r

Hon.sn Forerl Productr Co......,-- *

Horbor lumber Co., Inc.

Heorin Lumbs Compony

Hedlund Iombq Solcr, Inc. .-......65

Hendrirl Co., J. W .--..-.--.-_......_. t

Hexberg lunba Scler ..-----.......-.-.46

Hissin: Iumbe Co., J. E. .---.... t

Hill & 14qtoF, lnc. .-...._------_..-.----36

Hobbt Woll [umbcr Co. .....-....-57

Hogqn Wholeiole Bldg. Mtt3. -...29

Hollow Tr@ Redwood Co.

Holme: lumber Co,, Fr€d C.....-- *

Honqrolg Compony

Hoover Co., A. t. ...-------..-.-.-.......18

Huff Lumber Co, .---. ,-,-,..,...-.-..--*

Hunfsr Woodwqki -44

Hur!l Ploslica

-N- Neinon-Red Iumber Co, ..---------.,11

Nelron Iunbcr -----------------.-..--.....-.37

Neth Lumber Sqles, A. W, ---..... t

Newquisl, Jomc! W. Nikkel Lumber Co., R. F

lmperiol Lumber Co. ---..,---,-,--,-----50

Hyslq Compony -t_

Independent 81d9. l tli. Co. -...-t

lndutlriol lumber Co. ---.-----.-.-...--66

lnlond lumber Co. ----------.....-......26

-o-

Olten Compqny, l. E. ..-.............73

Okon & Co., Oliver J.

Orgood, Roberl S. -- - --..-.----.---68

Ostling Monufocturing Co. ---.--..-t

Ostrom [umber Co. ----.--,--..Cover 2

Oxford [umber Co., Rex ..,...---.--5,{

-P-

Pqcific Cement & Aggregotcr ..--..73

Pocific Fir Soler ..-.------------.---.....- 1

Pociffc Hqrdwood Sqles Co. -,-----. *

PociR( Lumbd Co., The,-,,-..-----..19

Pocific lumbq Deolerr Supply...- *

Pocific Wire Productt Co.

Pocific Wod Products .----..........-60

Podulq l,umber Co, E. A. ----.-..--67

Porooounl Pols Const. Co ..--.... *

Poul Bunyon Lumbs Co.

Pslecr Iumbs Co. -.......-...-...,--. *

Penborthy Lunber Co.,,,.-..-...---..55

Phipps Co., The ---.---,.------.----...... r

Pickering Lumber Cdp. ._,_ .....45

Pierce Co., Al --,-----.....---,,,--..----... *

Plocerville Iumbsr Co. --.--..,,,--....30

-R- Red Cedor Shimle Burou ---.--.---.

Ricci & Krure Lumbsr Co. .-..........62

Rorenberry-Butla Ibr. Sales -.. r Roundi lumbd Co, --..Cover ,{, 54

Roy Foreil Products Co.

-s- S & S Lumbcr Co. -------..-.-, *

Sqn Anlonio Pole Con3t. Co. -..,-33

Sonfqd-tussia, Inc. -.......-.......----58

Sonlo Fe lumbcr, Inc

Scorburgh Co,, lnc.

Sccurity Poinl Mfg. Co.

Shively, Alon A. ----------. ---. ..,.68

Sicrro Iunber & Plywood ..-.......,{2

Sicrro Redwood Co. ----..---...-..-...-60

Simmonr Hordwood Lumber ........2l

-T- Tocomo lumbq Sqlqr, Inc, _---_--- | fohoe Millwqk Co. .---.-..-...Cover 3

Tolbot Iumb* Co. ....--..-..-.-------..71

Torter, Webttcr & Johnron .---.--. 5

Triongle Iumber Co, -.-.-.....--.-----..24

Trinity River [br. Solot Co. -._-----.

Twin-Ciry Iumba Co. ....----Cover I Twin Hqrbqr Iunber Co. .-----..---.75

-u- U. S. Plywood Corp, -.-....-..-..----. *

Union Iumbe. Co. ....---.--..-...-.38-39

Unitsd Wh!ls. lbr. Co. -.-.--.-----.-52

-w- Word & Knopp ...-........--.-....-..-----

Wells Cvriom .filillwork ---...-.-..-..-*

W6ndling-Nolhqn Co. -...--.-------.-.-41

Wett Coort lunbcrnq': Attn. -- 3

Wert Coqsl Scrq Co. .--.-..-..--.-.59

West Cort Tinbcr Producfr .--.-.--46

Weslern Dry Xiln -------.--..---.-.-..--. *

Wsslorn Forsrt Product3 of S. F. 26

Western Forert Productr Co. -------t Westqn Iunbcr Co. --..--...-.----...--50

W6lqn r{ill & lumbq Co. -...---.17

We3lern Pine Artociolion

Weslern Pinc Supply Co. --.-.--... * Weyerhqgu.er Solcr Co.

White, Horry H. .......-..--.--.-,-----.....42

Wholesolc Forsrf Produclt Co. ---30

Wickerrhom, H. H. ...-.-...---------.... . Wilhold Productt Co, .....-..---.------

Windeler Co., Ltd., Gcorge -..-..-.55

Winfro. W. H. ............--..-.--.-.--... I

Wood Convcrrion Co. ...--.--.---.----*

Woodside lunber Co, -...---.-.--------60 -Y- Yoncey Conpony -....-....-...-.------....13

OBUYER'S GUIDE O

ros A]lGEtEs

Unit€d Whrle. Lwber Co,........-...-----......-ANgclul 3{166

Unlted Slolet Plywood Gorp, ----.........-..[Udlow 3-3441

U. 9. Plywood Corp. (Culvc Cityl .........-....TEx6 0-5666

U. 3. Plywood Cqi. (Glefdqlcl --.-,...........--Cltrur 4-2133

U. 5. Plywood Corp. tgmlo Anol -.......Klmberlsy 7-1691

Wendling-Nothm Co. ....--....----........--...---.---lYqr l-9321

Wcrle.n For$l Prodvctr Co. .-.-,.......--....ANgelu3 3-6138

Wsfem itill & Lmber Co, ,--..--..---....--...-ANgals 2-4148

Weyerhoeuter Solcr Co. ---------............R1c1mond 8-6181

Whire, Hqry H.--....--.-.-..-------...-.-..-........-...HEmlock 6-5249

Wholesqle Forerl Produclr Co. .-----.-....Olmder 5-6312 Wickershm, H. H. .........-...--...................--ORiole 5-O713

Wibon, Forrert W. .-..-... .-.-----.-...-......-SYcqmo.o 9-5788 (llocAlillm E Bloedel; B. C. Fotesl Producbl

IREAIED TUMAER-POIE5_PItING-TIE S Bqxter E Co., J. H. .-DUnklrk 8-9591 long-Bell Diy.-lnll. Poper Co. ............HUbbcd 3-O363 5ASHDOORgmlltwotKSGREENS BUITDING 'IIAIERIATS

Americsn Sirolkrqft Co. ---.--..--..--.--.....-.--WEbrler I -l 05l

Artesiq Dooi Co. Inc. ---.-----.--......-....-----UNderhill 5-1233

Bio Ben Sorh & Door Co, ..--............Cumbs|ild 3-35CNi

Co'iiforniq Pqnel & Venee. Co. ..........--MAdiron 7-OO57

Corlow Cmpoy ...-..-.Pleqrflr 2-3136

Celotex Coriorotion -.,.----.--.......-.-...-.-..--...DUnkirk 5-5I 3t Cobb Cmpqny, T. l. .-.,......--..........,,-.....ADm l-4211

Corolite Cmpdy, the ---....-..,...............--R{ymond 3-8271

Fidler'r ilfg., In<,

Poper Co. -.,-...-....HUbbcd 3-O363

l drd Slppli6, Inc. ..-.--.---...-...------.....-...ANgelus 9-0657

Ortling lrlis. Co. -.-.-..-........................CUmber|od 3-4276

Pocif,a Lm-ber Delers Supply Co. ..--..-.........zEnith I 155

So-Col Bld9. lriqferiolr ---.---.-.-......-.-........1 Adiro 7'53O4

Strait Doi

lmportlng Cmpony --..--.....-.-...-RYm

Mqx' Hqrdwood Cmpmy ....--.-......-.--..--..NEvqdo

McCloud Lumber Co. ..-.-----..--.--...-..--,...-...VEmmt 8-4963

Meicr twber Co., Hqrb RYqn

Whilnev Lumbs Co. ....-..-----... ..ANgelui 8-0171

Mutuol Moulding od Lmber Co. ............FA.u1ty I -0877

Neino-Reed Lmber Co. -.--.-..---.-,,.,.---..Stonley 3-lO5O

Nelsd tumber.-. ,,-...-.-....Elliort 9-4521

Neth Lvmbq Soles, A. W. .....-.....-..-.-..,-...Stqlev 3-2663

Newguilf Lmber Sqles, Jomes ---.-.-. --...-.-RYo l -0645

Ol:ei Compoy, f. E. --..--.--.----...-,--...--BRodshow 2-7943

Orgood, iobirt S. ....................-.-......DUnkirk 2-8278

Oxford Lmber Co., Rex .-.-.--,.....-..-.--,.AXminster 3-6238

Pcific Fir Sqier-.-.----..--........,.......----....,.......--..RYo l -3369

Pqcific lwber Co., The ...-..-,.-.------.-......... ...RYon I -9321

Pqciic Wood Products --...-....-.---.-..-,..-.-.-MAdiron 8-726I

Penberthy Lmber Co. ''l'Udlow 3-4511

Reitz Co., E. t. .....-.............................. ...-.OliolG 3-127O

Norenberry-Buller Lbr. Sqler -...........-.---....fOp* !-f!?9

Rounds Lrimber Co. ......--..--.-.--.,-..-------,-.,-PRotpect 4-l90?

Roy Forest Products Co. -...,,...-.-.,.,.,..-.-.----SToley 3-1857

5.-& S. Lumber Co. ....----.....--.'---.---.... -SPruce 3-2292

Sonfcd-Lur:ier, Inc. -...----.-----.,--...--.---.AXoinrts 2-91 8l

Scorburgh Co...--------...-..--.---.--..-..-..--.-..-.-'---WEbtret 8-6261

shivelv: Alqn A. .................-..CHqpmon 5-2083

Sierro- Lumber t Plywood, Inc. -----.....----Sfote 5-I196

Sierrq Redwood Cmpov .-----.-'.---...---...NEvqdq 6-0139

Simmor Hotdwood lmber Co. .'.-.--"...SPru(e 3-l 9I O

Smith Cmpqny. C. 8......-....-.-.-------.---...--'--.'-..tYq I -6759

smlth Hqrdwo6d Co., t. R. tUdlow 3-4585

Smith-Robbinr Lumbir Corp. ---------.-'-...Pleoot 3-4321

South Bov Lumber Co. -....-.--.-. ....ORecon 8-2268

Southern'Colifomio Lumber Soler .-.... ...RYm I-4I05

Stohl Lumber Co. .....------------.-------.-.--.-.-.-..ANgelus 3-68r14

ttodord lumber Co., Inc. .--.--.,-...--.-.---OLmder 5-7I51

Stqnton E Son, E. J. .---ADmr 4-921 I

Tocomq Lumber 5oler, Inc. --.......--.---..--..-....RYqn I-6361

Torler, Webetct & Johnson, Inc. ..-..--.ANgelur !-7!31

Twln-Citv Lmber Co. (Accng. t.--".'.--.-..Bt,qdtr,hw 2-7723

So. Cqiif, user coll Collect--..lFresrcl Clinto l-7113 (3o Rofqelt Glwd 4'7754

lwin Horbo* Lmber Co.

{C. P. Henry & Co.l ..-.--...-.-.--.---..-.-llthmond 9-6524

Union Lmber Conpoy .-----....--.-.-------'.I{lAdizon 7'2282

MORGAN CRAFTSMEN have d,one it again!Their new Custom-line

Entrance Door is destined to achieve great popzlarllT because it answers a basic corzsilmer desire! Here is an entrance door that ts beaatifal and distinctiue . . yet it carries a $ock door price! This is a combination that is sales dynarnite!

The Custom-line door is just one of more than 30 products in the profitable Morgan rtr(oodwork line. If you haven't investigated a Morgan dealership, you may be missing the new yeaf s brightest tales opportuniry! Morgan products are sold only through retail lumber dealers and kitchen specialists . and are backed by extensive advertising, merchandising and marketing at the regional and local level. t$(/rite or phone the exclusive California distributor, Tahoe Millwork Co., for informatioo on a Morgan dealership.

DEATER INGIUIR,IES INVITED:

tcny cholcc territoricr ct. cp.n. Write or phonc lcr lull portlculors nowt A Division of TAHOE FORIST PRODUCTS CO.

Riding Hish With lop Ouality

ROCKPORT REDWOOD

It takes good logs to make good lumber. Rockport selects the very best; and manufactures notably high-quality Redwoodalways well up to grade. You can depend on Rockport to please your trade. Nothing surpasses Rockport's Certified Dry Redwood Bevel Siding and Finish.

Rounds Lumber Company is exclusive distributor for Rockport and sales agent for other leading l\fanufacturers of Redwood; and of mills producing top quality Douglas Fir, White Fir, Ponderosa Pine and Sugar Pine,

Specily Rockport Look for the End Stamp..ROCKPORT''

PROSPECT 4-190.2