The California Lumber Merchant - April 1958

An lmportant Message from L. J. Garr

Many rumors have been circulating about the status of Gordon-MacBeath Hardwood Co. that there is no more Gordon-MacBeath . or that it is to be sold out.

I would like to clarify the uncertainty that has developed about this company.

In December, 1954, Gordon-MacBeath Hardwood Co. was purchased by L. J. Carr & Co., and we continued to operate under the Gordon-MacBeath name. Most of the employees stayed on with the new ownership.

Now we are officially changing the name of our company to L. J. Carr & Co., Hardwood Division. This is another forward step in the program we began over three years ago. Under our new name, we will shortly be offering an expanded line of products and services as part of our goal to make the name of L. J. Carr & Co. one of the most thoroughly dependable in the lumber industry.

All eyes are on the Big (( O" c0 Go

ludy Rau,lins, u'bo bas graced the landscape lor all of tuentl Jilrnnters, is a popular Hollyuood model. Statistically this rnontb's "O" girl is 5'3", t05 lbs. and 36-24-35 !

More and more lumber buyers are discovering that Ostrom's controlled production of consistently high quality lumber is the answer to their need. There's a good reason for the steady switch to Ostrom. Sound forestry management efficient sawmill operation expert kiln drying and remanufacturing . arc all facets in Ostrom's better seruicebetter product. \We invite you to see for yourself . Give the BIG "O" a call on your next big order!

SUGAR PINE . CEDAR

PONDEROSA PINE

strom Lurnber Co.

whofescr le deparlment

SHerutood.2-3211 TWX: MSVL 241

P,O. BOX 1310

MARYSVLLE, CALIFORNII

DOUCLAS FIR

WHITE FIR . HEMLOCK

REDWOOD

ENGELMANN SPRUCE

M. ADAMS Mocgcr

THE CALIFORI\IA LUMBER MERCHAI\T

Single Copies, 25 cents each Subscription Price, $3.00 per

HOW LUMBBR TOOKS

Production at the small-mill level was down slightly due to heavy rains and, with demand from the East and Midwest holding steady, mill prices showed some improvement as Crow's Lumber Price Index rose slightly in the two-week period ending April 3. Trading was heaviest in the two lower grades, Utility and Economy, while Std. & Btr. business has improved just enough to eliminate the low end of the price spread. Low-grade Di,rnension was moving steadily to the Southwest and was becoming increasingly scarcer at the mills as production in general falls ofi. Boards were slow due to heavy rains in California, the primary marketing area. A large, 32,000,000 ft. government export purchase for Korea helped firm cargo prices.

Shipments of 487 mills reporting to the National Lumber Manufacturers Assn. in the week ending March 29 were 4.7/o above production, while new orde'rs shot 5.6/o above and unfilled orders amounted to SOVo of stocks . . Shipments of 110,965,147 feet were 7.2/o above pr,oduction at 159 mills reporting (133 operating) to the

Hvrry, HURRY, H-U-R-R-Y !

The next issue of The CALIFORNIA LUMBER MERCHANT-the May 1 issue, will contain complete pictorial and reportorial coverage of the 41st annual lonvention of the Southern California Retail Lumber Assn. just concluded at the Los Angele-s Ambassador hotel. The following issue-the May 15, will contain similar day-by-day -reporting and photos of the 17th annual co;ve;tion of ihe Lumber Merchants Assn. of Northern California at Yosemite National Park, April 20-22. These issues will be read, remembered and treasured by every lumber dealer and the entire industry. Those-firms-wishing to place their advertising mlssage in either or both of fhese issues will find a special Coupon to clip on Page'71 of this issue, or tilephone Ole May in Los Angeles, or Max Cook in Sarr Francisco for help in putting your ad together. The deadline for advertisine in the SCRLA convention issue will be Aprrl2l; aivertising deadline for the LMANConvention lssue will be May 5.

WETCOME

Wes Coast Lumbermen's Assn. in the week ending March ?9. Orders were 1.4/o below production Orders of 88,635,000 feet were 18.4/o above production at 1Z) mills reporting to the Western Pine Association in the week ending March 29, while shipments were 4.2/o above production Orders of 18,522,000 f.eet were 7.61/o below production at 97 mills reporting to the Southern Pine Association in the week ending March 29; shipments were 7.96Vo below.

J" Jl,;, Jonn

P.O. Box 731, Arcodio, Colifomiq TWX: ARCADaACALT26I

Herb Meier -The Glnolity's HlGl{ER From "Meie?"- Andy Joner

Jqck Fqirhurst Elected First Colifornion to Heqd West Coost Lumbermen's Associqtion

Stockholders Approve the NLflIA Wood Promotion Plqn With Assessment to Selves

Portland, Oregon, March 3l-West Coast Lumbermen's Association stockholders at their 47th annual meeting approved a plan to join with other regional associations of the nation in a lumber promotion program.

The promotion rnal Lumber l had been advanced by the Na- rne promotton program nad Deen actvanced by tional Manufacturers Association and provides that at least 75/c of the WCLA membership must a f,nat teast / J7c OI vv ULl\ memDersnlp mUSt appfove. The cost ranges from 10 to 13 1/3 cents per thousand feet of lumber and support from WCLA mills is voluntary.

"The additional national promotion program," said H. V. Simpson, "has been approved with the understanding that it will in no way interfere with or conflict with the longestablished and highly successful l2-year national advertising and promotion program of WCLA."

The stockholders selected a Californian for the first time to head the association, Jack Fairhurst of San Rafael. Vice presidents elected were C. Henry Bacon, Shelton, Wash.; Eliot Jenkins, Eugene, and Robert A. Murphy, McCloud, California. Also named were H. V. Simpson, Portland, executive vice-president; William Swindells, Portland, secretary, and Hall Templeton, Portland, treasurer.

Unveiled at the sessions was the new Douglas Fir Use Book, a 300-page textbook on timber design, said to be the most complete publication of its kind.

George Rideout, vice-president of Babson's Reports, warned lumbermen they were in for at least another year of restricted markets and urged them to keep their business under a tight sail.

Retiring President Robert Ingram, Aberdeen lumberman, cited many cases where specific association work had saved millmen substantial money as he urged full support for the cooperative work as a vital part of industry well-being.

The directors selected by the membership of the West Coast Lumbermen's Association at their 47th annual meeting, March 27-28, include:

L. N. Reichmann, Weyerhaeuser Timber Company, Evverett; S. B. Ferrell, Pope & Talbot, Inc., Portland; G. P. Wilcox, Harbor Plywood Corporation, Riddle; Al Peirce, Al Peirce Lumber Company, Coos Bay; W. A. Constans, Ralph L. Smith Lumber Company, Anderson; J. N. Cheatham, Georgia-Pacific Corporation, Portland; Jack Fairhurst, Fairhurst Nfill Company, San Rafael; John Leland, International Paper Company, Long-Bell Division, Longview; M. R. Leeper, United States Plywood Corp., Eugene; Robert A. Murphy, The McCloud River Lumber Company, McCloud; John Aram, Weyerhaeuser Timber Company, Tacoma; C. H. Bacon, Jr., Simpson Logging Company, Shelton; N. B. Giustina, Giustina Bros. Lumber Company, Eugene; Earl H. Houston, International Paper Company, Long-Bell Division, Longview; and James F. MacGregor, McCormick & Baxter Creosoting Company, Portland.

Hqrris E. Smirh Retires From 'Tempordty' Job in \rY.C.L.A.

Harris E. Smith, for 31 years an executive of the West Coast Lumbermen's Associration, retired the end of March after a brilliant career in the lumber industry. One of the best known lumbermen in the west, Smith has been secretary of the association for the past dozen years. He is the author of some of the basic publications on lumber cost accounting and hai taken the iead for a third of a century in developing sound, accurate and useful cost accounting and

statistical information for sawmills and wood products plants.

Smith's first visit to the West was to Longview, ]Vash- ington, in 1923, as a representative of an accounting firm, and later that year, he came west permanently as general western auditor for Long-Bell Lumber Company. In 1927, he was asked by J. D. Tennant, general manager of Long- Bell, and president of the West Coast Lumber Trade Extension Bureau, to take over the financial and membership work of the Bureau.

Then, in 1928, 'ivhen the Trade Extension Bureau was merged with the West Coast Lumbermen's Association and Colonel W. B. Greeley was named as executive head, lfarris Smith was given the job as auditor and financial manager of the reorganized asiociation. Smith protested to Tennant at the time that he wanted to go into private business as a certified public accountant, but was assured the association job could be considered as temporary.

"'Now, 3l years later, the temporary 161 is bver," Smith said at a banquet given in his honor in Portland late in March. "I think I'll just loaf awhile, unless something else temporary turns up."

Smith's 3l-year temporary job probably sets a record, his lumber friends believe. He was also honored at the 47th annual stockholders mee.ting of WCLA and presented with a distinguished service plaque.

Southern Hordwood Producers Endorse Notionol Adveilising

A record turnout of members of the Southern Hardwood Producers, Inc., in their annual meeting in New Orleans, March 13-14, enthusiastically adopted support of the proposed national advertising program presented for their approval by the advertising agency selected to make the presentation by the National Lumber Manufacturers Association. In voting in favor of the program, the hardwood men voted to pay an additional 10c per M' on'their production as their contribution toward the over-all cost.

The program includes advertising in national publications, trade papers, direct mail follow-ups and motion picture films, all designed to carry the story of the applicaiion and beauty of wood to home builders, architects and home owners. The proposal exhibited a great deal of spade work on the part of the agency and its efforts were met with enthusiastic approval by all who witnessed it. The general feeling was that the'program was long over-due.

E. L. Douglass of Augusta, Ga., was elected president for the coming year, and S. M. Nickey, Jr., Memphis, Tenn., was chosen vice-president.

Fronl row from lqft: C. Hcnry Bocon, Shelton, vice-p.eeident; JqGk Fqirhu15t, Sqn Rqfocl, prcridcnt; Williqn Swindelli, Po.tlond, 5ecrefory. Eqck row from lcft: H. V, Simpron, .xftutivr vicc-pre3ident; Eliot JGnl::;oll;i"nor'0, vice.prcrident, ond Rob.rt A. |{urphy, McCtoud, vi<o.

"Babe,tlrot therc's whot I carl a.SOUND FOANDATIONI" observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber:p ."

BAXCO pressure treated

*Wtat else, Paul? For the past 25 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of Western homes against termites and wood-rot. Pressure treatment lo&s in the chemical protection for keeps. And when you figure, Paul, that just

FOUNDATION LUMBER

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance ? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars.

tDTrite todav for free booklet.

@ J, H. Baxter & Co. 1956

Commercial advertisements are often fine philosophy sermons. As an example, there recently appeared in the U.S. News & World Report a full page ad of Warner & Swassey, of Cleveland, which offered nothing for sale but a sermon. That sermon read:

"It wasn't the Goths that defeated Rome-it was the free circuses." And the ad went on to say: "Luxuriesr pow€r, indulgence had made this once-tough Roman people soft. To stay popular, their emperors gave them more and more of the ease they craved-free bread, free circuses, easier living. So the Romans softened up themselves for the ambitious, hard-working barbarians. And in 410 A.D. the greatest nation the world had ever seen was invaded and destroyed."

And the advertisement was of the opinion that history might repeat itself, and that we of today might well remember what happened to Rome.

**rl.

George Ade used to say that there is no place where humor counts for more in a commercial way than in advertising. "ff you can only land your shot under a man's funny bone you have done the deadly work and can interest him in whatever you have to* offer." *

Mark Twain used to say that circumstantial evidence should be treated with great caution, as it is likely to be wrong after all. To prove his point he said to take any pencil sharpened by a woman; if you have witnesses you may find that she did it with a knife, but if you simply take the aspect of the pencil, you are bound to conclude that she did it with her teeth.

r$ {.

Thomas Jefferson wrote always in a spirit of wisdom, but often his brilliance seemed surpassing even of himself. For instance, take the following paragraph:

"Cherish the spirit of our people and keep alive their attention. Do not be too severe upon their errors, but reclaim them by enlightening them. If once they become inattentive to public affairs, you and I, and Congress and Assemblies, judges and governors, shall all become wolves. It seems to be the law of our general nature, in spite of individual. exceptions; and experience declares that man is the only animal that devours his kind; for I can apply no milder term to the governments of Europe, and to the general prey of the rich on the poor." **

Perhaps the greatest message Woodrow Wilson ever left t9 posterity was this:

"I do not want to live under a Philanthropy. I do not want to be taken care of by the Government, either directly or by any of the instruments through which the Government is acting. I want only to have right and justice prevail

BY JACKDIONNE

so far as I am concerned. Give me right and justice and I will undertake to take care of myself. I will not live under trustees if I c,an help it. I do not care how wise, how patriotic the trustees may be; I have never heard of any group of men in whose hands I am willing to lodge the liberties of America in trust."

"We learn all sorts of interesting and strange adventures of individuals and races," wrote Dr. James B. Conant, "but out of it all does there not arise a vision of human achievement-heroic actions, inspired thoughts, designs of beauty, and slow unraveling of nature's secrets? This heaped-up treasure, this non-material wealth alone speaks ,eloquently to me of what is man, and strengthens my belief in the significance of his future."

Edward A. Filene was of the opinion that business success is not everything. "If it were everything," he said, "it would be nothing. It might keep the race alive, but what would be the use of keeping a race alive if it had nothing more to do than to keep alive? It is culture and art and idealism, it is religion and spiritual aspiration, which give a meaning to life. Material success is important only because it makes all these other developments possible. Getting a living is imperative if we hope to achieve life; but getting a living successfully does not necessarily mean successful living." :B :F :r

The creed of Edwin Osgood Grover is a beautiful one. It goes:

"I believe in boys and girls, the men and women of a great tomorrow, that whatsoever the boy soweth, the man shall reap. I believe in the curse of ignorance, in the efficacy of schools, in the dignity of teaching, and the joy of serving another. I believe in wisdom as revealed in human lives as well as in the pages of a printed book; in lessons taught not so much by precept as by example; in ability to work with the hands as well as to think with the head; in everything that makes life large and lovely. I believe in beauty in the schoolroom, in the home, in the daily life and out of doors. I believe in laughing, in all ideals and distant hopes that lure us on. I believe that every hour of every day we receive a just reward for all we do. I believe in the present and its opportunities, in the future and its promises, and in the divine joy of living." ***

And then there is the story about the newly rich woman who was trying to make an impression. She said: "I clean my diamonds with ammonia, my rubies with Bordeaux wine, my emeralds with brandy, and my sapphires with fresh milk." The quiet woman in the group said: "I don't clean mine. When they get dirty, I just throw them away."

ANOTHER PARAII,IOUNT POTE BUILDI]{G

SPECIATI.Y DESIGI{ED

For The

TUftIBER INDUSIRY

C. E. ADAMS TUMBER COMPANY

Sqn Bernordino, Gqlifornio

Mobile Construction Unit ot Job-Site Assures Efflcient

Workmanship. locotion ond Distqnce No Obiecr.

ADAPTABTE TO SIORAGE OF IONG

LENGIHS ond USE of MOBIIE EGIUIPMENT

PR,ESSURE-TR,EATED CREOSOTED POTES

THR,OUGHOUT - CHOICE OF STEEL OR ATUMINUM R,OOFING

PR,EVENTS CHECKING TOSSES

Sound Construction

A] Economical Prices

PR.OTECT YOUR INVENTOR,Y WITH A PRACTICAT

PARAMOUNT POLE BUITDING

Sqtisfqction Guorqnleed

Engineered to Your Specificotions

Benefit by Lower Insuronce Rotes

Finest Under-cover Storoge

Building Obtoinoble-Ar Any Price

No Building Too Smqll - Or lorge

"When You Protect Your lnr.n ory Yov Protec] Your Profits"

Xlore ond lllore Deolers Finding New Soles Areq in Pole-type Building, Plus Own Yqrd Sovings

Son Antonio Rigid Pole Gonsl. Co. Stqns Deoler, Wholesqler Service

Frank Ruggieri, president of San Antonio Construction Co., Artesia, pioneer rigid pole barn builder, has established a new department of his organization for the purpose of building lumber storage sheds for wholesale distributors and retail dealers.

Born and reared in the building industry, Ruggieri (left) has been identified in the construction field in Southern California for the past two decades. Although Fred Hollister, general manager of the firm, is in full charge of building projects, Ruggieri maintains policy reins over all phases of the widely diversified concern and is well informed regarding the needs of the lumber dealers and wholesale yard operators.

"Our Rigid Pole construction offers many advantages to the lumber industry and our trained personnel has the 'know-how' to bring all projects to conclusion on schedule," Ruggieri said.

San Antonio pole buildings are in use throughout the west in the dairy industry, government buildings, fairgrounds, state collegesand now lumber warehouses. Many distinct advantages are claimed by San Antonio, including improved methods of construction, self-bracing, pressure-creosoted poles and, of course, low cost. All buildings are designed to fit customer specifications and are erected with prime materials throughout, it is pointed out.

New Design for Pole-Frome Slructures Avoiloble From Teco

A new typical design for low-cost, pole-frame warehousing facilities for farm and commercial buildings has been prepared by Timber Engineering Company, engineer- ing affiliate of the National Lumber Manufacturers Association.

Intended to aid designers and builders achieve greater economy in timber roof-truss construction, the new poleframe design offers simplified roof-truss fabrication with readily available 7' Iraming lumber. The design is adapt-

Onc of fha

of pole-type <onttruction in

able for spans from 30'to 4ry, with a roof slope of 4'in12" and truss spacing of 11'on centers.

The pole-frame system, using cresoted poles in place of masonry or poured foundations, has gained wide acceptance, particularly in rural areas.

Details for attaching trusses to poles are shown on the design, with a table of recommended pole sizes for varying conditions of span and height. Also shown is an alternate detail for pre-drilling and cutting of pole-tops prior to erection. This enables trusses to be attached to poles on the ground and erected as a single unit, if the assembled unit has adequate stiffening.

Teco wedge-fit split ring connectors are used in lapped joint connections of the truss for greater strength at the connecting points. 'Ihe use of the taper-tight split rings also simplifies truss fabrication and insures foolproof assembly.

Firm anchorage of roof joists to trusses is provided by Trip-L-Grip framing anchors for stronger bracing, and to eliminate toe nailing. This detail is shown on the design.

Pole-frame construction has been used economically for lumber sheds, municipal transit garages and.trolley barns and many types of storage,buildings.

Copies of the new pole frame design, No. 679, are available on request to designers and builders from Timber Engineering Company, 1319-18th Street, N.W., Washington 6, D.C.

New Workbook Simplifies PockcAe Quoles On Pole Borns

Douglas Fir Plywood Association has worked out a new sales aid for dealers in rural areas who want to capitalize on the current interest in minimum-cost, pole-barn construction on the farm. It is a complete workbook including detailed plans, estimating sheets and bill'of materials. These are keyed to a basic 36-foot clear span building of any length within multiples ol 12 feet with no intermediate poles.

With it, a dealer can easily quote a complete package price on materials for a plywood pole barn to meet any requirement.

Single copies of the pole barn book are free, and separate copies of the construction plans in it are $4 per hundred. A catalog of sources for plans of other practical farm structures is also available. Write Douglas Fir Plywood Association, Tacoma 2, Washington.

eqiiicsl fdfrr

rcfoil lumberyordr woc lhe "Lumber lrcc" lypa of pfotqctcd outd@r 3torqgs ol lumbq tlockr, In the photo ot l6ft, Doql.r Dce Corpory ir rhown by the "Lunber Tres" in yord of his Atlqntic lumbcr Co. in fiqywood.

Photo ot right rhowr one of nawa3l fo.m3 of pole-typs building in reloil yordr. This ttorqge shcd is now in usc qt lrwindole yord of the Son Gobriel Volley Lumbcr Co. ond wds recanlly crocled by lhe Porodounl Pols Construclion Co.. Artcsio.

Trul y ^ttracti ve nocKPonT nEDwooD

Attractive as a good volume and profit builder; attractive, too, for its supreme qualities as a building product. Nothing surpasses the enduring beauty of Rockport's Certified Dry Redwood Bevel Siding and Finish. Rockport Redwood is always well up to grade.

Rounds Lumber Company is exclusive distributor for Rockport Redwood and sales agent for other leading Redwood mills. Rounds also represents producers of top quality Douglas Fir, I/hite Fir and Ponderosa Pine.

Tocomo Lumbermen'Get Off the Dime'to lloke Firm Bid for Wood in Those Profitoble School Jobs

A sihool design forum sponsored by the Tacoma, Washington, Lumbermen's Club was attended by 24O architects, school officials, and civic leaders recently and helped make the entire region more conscious of the potentials of wood in school design.

With their eye on the tremendous school building program ahead, the lumbermen chose the forum idea as the 6est way to acquaint specifiers, designers, educators, and taxpayers with the practical use of wood in school construction. Arrangements, which had been carefully planned over a period of three months, were climaxed on February 12 with the forum on "Schools Within Reason-The Logic of Wood in Modern School Design."

Several other lumber groups, noting the success of the Tacoma e.ffort, are planning similar school design meetings. The purpose of the Tacoma forum was to emphasize that the common-sense use of wood in school construction produces safe, durable schools and helps to squeeze tomorrow's school into today's budget.

Highlights of the meeting were speeches by Architect Robert Billsbrough Price, A.I.A. ; Assistant Superintendent of Tacoma Public Schools James Hopkins; and Washing-

Maintenance of the schools is another problem. Hopkins noted that Tacoma spends approximately 4/o of its school district budget on maintenance of the school plant each year. He said such modern materials as Texture OneEleven grooved fir plywood siding, for instance, are of great value in lowering maintenance costs.

Architect Price told the meeting that although he was speaking on the subject of wood in school ,construction, his firm had also designed schools in masonry, concrete and steel. He said, "Today, I'm speaking as an architect, and my only interest is in obtaining the most for the least for my client." Pointing out that few schools are made entirely of one material, Price said a wood school is also a concrete, masonry and steel school.

The architect added that wood had the following advantages in school construction: It is readily available, locally produced, competitilely manufactured and sold, durable under all types of conditions, attractive in appearance, and field proven

Turning to the lumbermen, Price said, "Gentlemen, you have only yourselves to blaine for your untapped markets. It has taken outsiders to make you aware of the potentials of your product."

Price said, "Giving credit where credit is due, the Douglas Fir Plywood Aisociation is to be commended on its research program, both for the new applications and its continuing engineering studies which are available to all architects and engineers for the asking."

Price concluded his talk by saying, "To all of you concerned with schools: investigate wood construction. f befieve you will find that you can get the most for the least."

State Superintendent of Public Instruction Andrews, the featured speaker, produced some eye-opening statistics in an after-dinner address. Andrews told his listeners that during his four years in office, the Washington Sta_te school population between grades one and twelve would increase from 500,000 to 595,000.

ton State Superintendent of Public Instruction Lloyd Andrews.

Although the speakers emphasized the advantages of one-story wood schools, they also warned that the lumber industry must increase its research, competition, and promotion if it is to gain on non-wood products in the field of school construction.

The speakers presented some eye-opening statistics. This year, L.2 million more children are in U.S. public, elementary and secondary schools than were enrolled last year. By 1960, we may expect another 4 million additional youngsters. -

Educator Hopkins commended the current trend toward one-story school design. He noted that in Tacoma it has been necessary to ad'd 25/o to the school plant in the-last three years, lnd the city will undoubtedly need 30 to 40 claisrooms per year. Hopkins mentioned several new one-storv Tacoma schools which are built of wood and plywood and said, "These schools are safe schools. Freed ir6m the need to pile story on story, they are planned to provide perfect saflty to the o..op"tttt fro-m fire and earthquakes and promote pleasing aesthetic values for the young scholars and their teachers.

"These schools are reasonably priced, and will remain useful structures far beyond the time when they will be outmoded by the changing needs of the community."

Describing the tremendous school construction potential for wood products, Andrews added, "The fact which must be considered by you, the suppliers of building materials, is that when our piesent fifth grade becomes a senior class, our high school enrollment will double the current high school inrollment and we will need almost double the present high school facilities."

Wind-up speaker for the forum was Arnold Koutonen, manager of the St. Paul & Tacoma Lumber Compall l$wood-division. Koutonen accepted the challenge for the forest products industry and said the industry is pledged to "carry the fight for wood to the entire state and the rest of the nation, too."

Koutonen told his audience they should encourage the use of the best means and materials in the schools, serve on school boards, and study all programs concerning the schools'

Additional Points

Other significant points brought out by the speakers and by display boards at the meeting:

- 1. Dozens of modern one-story wood schools recently constructed in the Northwest cost from $9 to $1 1 per square foot, rvell under the state average of $13.80 per square foot-

2. The low basic cost of wood structures permits many bonus items such as additional classrooms, sidewalks, lockers, dressing' rooms, and increased teacher's salaries.

3. The uie of wood framing with frr plywood sheathing and roof decking gives diaphragm strength to the entire school structure for resistance to earthquake and wind storm.

4. Wood is especially adaptable to the current architec-

TACOMA TUMBERMEN'S CLUB hord (lcft to right) Jomcg Hopkinr, Archi' t.ct Prica ond Supl. Andrew:,3hown hcra with Corydon Wogner, Jr., president of lhc club, ond Al Ogrcn, n,G., gqlhercd oround nodcl of o modern, ona-llory wood school. Thc av.nl ottroctad 240 orchilcctt, !ch@l o6ciolr qnd civic lcqdorr

SA}I ANTONIO BUITDS BEIIER

TUTNBER STORAGE SHEDS FOR IESS TIIONEY

- Inventory Completely Profected -

Here Are Some of the Reosons we con SAVE YOU MONEY when we build your RIGID POIE lumber storoge worehouse

. WE ARE THE PI(lilEER 11{ THIS FIETD

. WE tltvil AI{D OPERATE ALL EOUIPMEI{T

. TRAIilED PERSOIINEL F(lR EVERY J(lB

. SAVE TIMESAVE LABORSAVE M(II{EY

. il(l LI|ST M(lTI(l}IEVERY M(}VEMEilT C[!UI{TS

.

GUARAT{IEED lO(|%

Mobile Crew on Job

AI.L SAN ANTONIO LUMBER STORAGE SHEDS BUILT WITH PR.ESSURE.TREATED POLES AND EASITY CONVERTED TO ANY TYPE OF STORAGE BUILDING AT VERY tOW COST

4O x l4O lumber Storoge Shed erecfed for PINE TREE IUMBER CO., ESCONDIDO, CALIFORNIA, by Sqn Antonio Construclion Compony

Fir plywood is In the past five y@F, And new building

to easy down

Gheck yourstock is tion of gtades ever-growing

^@@***#*^

ffirymffigrywffiffiMffi%

gt wwffiwww

w*WWWffiffiwWrW.m,%W

ffi

Ffryfl5zr /ood.

orea-first again lo open new rrrarkels for you tew vocolion cobin promotion iits the lrend Io leisue liying. Tie-in ior prolitable plur sofes.

ffi

1T= L rsH

3.

{ l. Adverlising ond publicity pre-sells ideo ..lells your customers "enioy leisure more in o vocolion cobin.. see your lumber deoler."

( 2. Cobin Plcns*desisned by lop orchitects moke your yord "cobin plonning heodquorlers." Order plons for your cuslomers from DFPA.

for your own promotion.

xWritc DOUGLAS FIR PLYWOOD ASISOCIATION, focomo, Wo:hington, for rompler ond comptetc informotion.

REMEMBER.I Stock and sell only DF'PA quality grade-tra,dernarked pl5rwood,

Soles Tools* include big, full-color ideo booklet showing cobins, floor plons. Also tie-in newspoper od mql

tural trend of one-story schools. The simple design of a onestory frame school maked it easy to remodel or enlarge. One-floor construction also offers the advantage of multiple exits for safety, and both side and overhead daylighting.

Henry Hewitt, Jr., was chairman of the Lumbermen's Club School Forum committee. A folder containing literature and background information on wood schools was sent to each person who attended the meeting.

Report Available

The club has prepared a report of the school forum and will provide copies to any interested lumbermen's group. Write Tacoma Lumbermen's Club, Box 757, Tacoma, Washington.

Sonto Ano's Borr Lumber Co. Pushes Good Work With Schools for Wood in Oronge County Jobs

The California Lumber ll[erchant

108 lilest 6th Street

Los Angeles 14, Califomia

Dear Sirs:

It was o pleasure to see my article regarding economy school construction in a recent issue of your good journal. Enclosed is a hrmber and, lraming spec. put together by Erik Flamer and a I,I/CLIB representative with regard for the provisions of the Field Act (zultich in Calitornia establishes lumber-grade requirements as well as structural engineering minirnums tor otker tnaterials to inswre marirmunt safety in school build,ings). These specs. were oha,\ed by our local school architect and hazte been adopted by the Santa Ana School Board to be used as Luvnber Fratning Specs. in all school construction projects

"ErrU and, I tried to get them adopted by the Los Angeles city schools bwt zaere told, Jranhly by an ad,rninistrative staft rnan, zuho handles specs. for that system, that so long as they can buy "all-construction" grade lor $Q-$5 more thon Stand,ard construction grade, they zuou,ld continue to use the higher grade.

Very truly yours, BARR LUMBER COMPANY

Santa Ana, Californi,a

' IVilbur Barr. President

LUMBER, & FR,AMING

All lumber, unless otherwise detailed in plans or specified herein, shall be a minimum of Standard Grade Douglas Fir, meeting the requirements of Standard Grading Rule No. 15, latest issue of the West Coast Lumber lnspection Bureau. All sizes referred to are nominal sizes.

All rafters, studs and joists 4" or less in thickness, 67' or more in width, shall be a minimum of "Standard" Grade. Any members 4' or less in thickness, LESS than d' in width, shall be a minimum of "Construction" Grade.

Posts 5"x5" and larger, width not more than 2" greater than thickness, shall be a minimum of "Construction" grade.

Beams and girders 5" and. thicker, with width more than 7' greater than the thickness, shall be a minimum of "Construction" Grade.

Lumber for sheathing and miscellaneous framing such as grounds, furring strips, etcetera, shall be a minimum of "Standard" grade in accordance with Section 601 C of Title 21.

Sizes for timbers are indicated in nominal rough dimensions. Where details are drawn to actual sizes, dressed rough lumber may be used if it measures the full nominal size. Ilowever, timbers exposed to sight are to S4S. Sheathing in walls may be SlSlE.

Each piece of Structural lumber shall be Grade Stamped by an agency approved by State Division of Architecture.

Los Angeles Building Heoded for Another Record in 1958

Building permits issued by the city of Los Angeles for the first three months of 1958 total $145,581,296, compared to $120,342,013 in the first quarter of recordsetting 1957. " At the present rate of construction, 1958 will break Los Angeles' all-time record of over $500,000,000 set last year," said Gilbert E. Morris, superintendent of building, City Department of Building and Safety.

County Engineer John A. Lambie at the same time released figures showing Los Angeles County building of $24,000,000 during March surpassed the $19 million of February.

All lumber used for nailing blocks, imbedded in concrete, or framed against, or otherwise surrounded by masonry, shall be treated Douglas Fir. All bottom plates for cross partitions shall be treated Douglas Fir.

All plywood used for subflooring, wall sheathing and roofdecking, except where exposed to view or to weather, shall be PlyScord CD with Exterior glueline, or EXTDFPA Plywood slreathing CC, manufactured in accordance with U.S. Commercial Standard CS-45-55. All plywood used for roof sheathing, exposed to weather or exposed to view shall be EXT-DFPA PlyShield AC Douglas Fir plywood manufactured in accordance with U.S. Commercial Standard CS-45-55. PlyShield shall be laid with "A" grade surface exposed. Each piece of structural plywood shall carry the grade marking of the Douglas Fir Plywood Association. Thickness and application details shall be as shown on the drawings. Nailing shall be as indicated on the drawings.

Douglas Fir treated timbers shall be pressure-treated with Wolman Salts (tanalith) or chromated zinc chloride.

The pressure treatment shall be in accordance with Specificitions of the American Preservers Assn., "Standards for the Purchase and Preservation of Treatable Timber." There shall be retained in the lumber after treatment not less than the following amounts of dry.salts per cubic foot of lumber treated : 3/10 pounds of the Wolman Salts, or ft pound of the Chromated zinc chloride. Cut faces and bored holes in treated lumber shall be thoroughly brushcoated with the preservative. 'Pressure treatment shall result in a minimum penetration of /a inch into all surfaces of the wood . . . Also Boliden Salt (Chromated zinc arsenate) Retention 5/10 lbs. of dry salts per cu. foot of Iumber.

Pine Tree Lumber Compony Gets Shipmenr by Woter

E,scondido, Calif.-The Pine Tree Lumber Company here last month received a shipmen.t of 325,000 feet of lumber for its yards here, at Vista and in Fallbrook. The cargo was delivered to San Diego aboard a German-built schooner that was captured by England during World War II. The lumber, from the Georgia-Pacific mills at Coos Bay, Ore., was shipped on the Cynthia Olson, which has a capacity of 3,000,000 feet of lumber. Tarter, Webster & Johnson, wholesale lumber distributor whose vards include one at nearby National City, was the sales agent.

The Olson line is now the oldest lumber cargo shipper in the country. Its crerv reported that the local shipment came through the roughest winter weather they had sailed in the past 25 years. Pine Tree Lumber ofificiali said the shipment contained enough to build 30 average-sized homes and marked its entry into the cargo market.

Warren Wexler and Bill Wyland of the local lumberyard were pictured with qerybsrs of the shipping company in an article in the Escondido Times Advocate.

There is no finer quality kiln dried lumber than TAHOEthe brand you can sell and merchandise with complete confidence! Helps build a rteady rcpeat business as no other brand will! Shipping mixed. cars and truck and trailer.

Socrqmento's fttillwork ftlort Goes A Step Further Thon Todqy's Yqrd to Attroct the Retoil Trode

Mil.twoRK A^ART occupics

12OO q. ft, ond with Crlif. Mfg. ownt ncorly full block Norm t oRRrsoN, Millwork Mo.t monogcr ( leff) ond Al Lqd, q5si5loni monqgerqnd buygr, uting the lotssl 3elf-.qvice t6chniqus3, qre qbla to run slore wilh only occcrionol porl.timc hel p

For ideas galore-the unexpected and unconventionaldrop down to the Millwork Mart, 103 "T" Street, Sacramento, the next time you're in the neighborhood. Ask for Norm Morrison, young vice-president of California Manufacturing Company and past master in "creative merchandising." Morrison has a real knack with merchandising, sharpened by a four-year course at the University of Oregon; many of his ideas are completely original, if not downright inspirational.

For instance: There are no conventional island or wall displays in the store ! Morrison has put artistry and action into his displays.

Or consider the interior color scheme: Not iust color

slopped from one paint bucket, plus a little daub of trim here and there. Nlorrison has used at least 15 different colors and shades, all tastefully blended to complement his displays and promote ideas, and thereby the sale of paint.

Being primarily cabinet people from way back, the Millwork Mart-a sales division of California Manufacturing Companyemphasizes cabinetry of all types in its merchandising.

In addition to store sales,.the "Mart" is also the only locally owned yard to actively enter the applicating business. Several local remodeling specialists have gone all out for kitchen and bathroom remodeling, but the "Mart" has gone even further. The "Mart" will consult, design, build, install and/or remodel what-have-you-:-from adding a new room to redesigning an entrance hall around grandmother's old hatrack. (Morrison was recently called in by a woman to do just that; moreover, the job ran close to four figures before he had finished !)

"The public has been educated to package-plan buyingeverything from a package tour of Europe to a frozen TIV dinner," Morrison declared. "No one wants to have to call in four or five different concerns in order to get a bedroom or hallway remodeled. In most cases you don't have to when dealing with other businesses. Take the floor-covering people, for instance:

"They don't just drop a roll of linoleum on the back stoop and run. They install their merchandise. No need for the homeowner to have to buy the stickum and then find someone else to install the covering," I)ealer Morrison pointed out.

Isn't the applicating field becoming just as competitive as general retailing?

"Sure," Morrison acknowledged, "but we've got one big advantage over the rest of them. Every job we figure is a custom job. We manufacture and design everything from the ground up. Other applicators are held to the conventional because they are using stock fixtures."

Credit problems ?

Surprisingly enough, practically every outside job the

GENERAT STORE SCENE shows rome' thing new in "islqnd" displqyr. The blqck-bqdered, wire-meih rockt hold voriour hordwqre ilemt "in su3pen' sion;" oll nerchondise i3 individuol' ly price-togged. The "See.lhrough" feoturc of thaie ditplov3 i5 both qr' tiiric ond procticol (Morrison ":tole" thir id6o from lhe Intime Rerlquront in Sqn Fronciscol. n lnrtod of convenlionql, ogqinst-thg' wqll kifchen cobinet dirploY, Morriron mountad <obinetr on eoch 3ide of wire nerh ond gol two diftsent dirployt in minimum floor lpqca (lower pholo, lcft).

Distinctivo derign of door ond drower hordworc wqll disploy (top photo, right) is reol oyc-cqtchsr; boouliful displqy runs antire widlh. of .torc. Bock pqnel! (octuolly <obinol door:l ore eoch poinl.d diftoronl thode fo molch d cenlrol (olor rchemc. In lower Pholo ot righl, Al lord opcnr o door ond drowq disploy pqnal fo revaol eolily accqrsible bockup .tock.

3 NEW WOOD PANELINGS STYLED FOR MODERN HOMES

O Wood paneling is more popular than ever with consumers these days. These three panelings from Weyerhaeuser will help meet this demand. Each style is carefuly manufactured, designed for customer appeal, and packaged for added dealer profits.

AII three panelings come in special cartons which protect the wood from dust, dirt, and damage. Packages are easy to handle, easy to store, easy to inventory. Customers appreciate the way these panelings arrive on the job with their natural beauty unmarred, aU ready for quick installation.

Investigate Loc-Wall, Gruve-Ply, Nu-Wall, and the other fine Weyerhaeuser wood panelings. For full details, consult your nearest Weyerhaeuser 4-Square Sales Representative.

lOC-WAll3 ldoho whit. Pine ond Inlond Red Cedor in Formol ond Troditionol styling; lorch in Formol riyling. Plywood Ponels look like individuol boords of rondom lengths ond widths, edge ond end-Vee'd.Also produced with GruvePly pottern. Inlerlocking furring stript ore olreody ottoched.

llU-WAll3 Ponde.oso Pine poneling with rondom Vee horizonlol end-motching. Kiln.dried ond pockoged lo spccifled 7'or 8'lengths. Comes in three distinctive stylings: Formol {cleor), Troditionol (smoll to medium knots) or Confemporory (medium to lorge knotsf.

GRUVE-PfYI taono whiie pine or Knony Cedor plywood produced wilh surfoces corefully sliced like the most expensive imporled woods. Looks like individuol boords side by side. Goes up quickly, economicolly. Pre-grooved cdges give uniform ioinfs, eliminote need for mouldings.

"Mart" has done so far has been for cash-even though financing is readily available for home improvements throush local lending institutions. Furthermore, Morrison has n6ver favored a r-eputation for being cheap. As a result, most of the Mart's customers are of the type that "pay now and go later."

But the Millwork Mart is still a retail lumberyard, primarily interested in promoting the use of wood and wood products in homebuilding and remodeling. Applicating is a iideline entered into shortly after the "Mart" was moved to its present location next to California Manufacturing Company in October 1956.

- The Mart was originally started at Alhambra & "R" Streets in Sacramento during June 1949 by Norm's father, C. E. Mgrrison, then head of California Manufacturing Company. Norm came in as merchandising manager of the new "Mart" in 1950, right after graduating from college, and he's been hard at it ever since.

Last Summer, Mr. Morrison passed away, suddenly

bringing to a close nearly 45 successful years in the lumber and millwork industry. At that time, Morrison Smith, former vice-president, was elevated to the presidency, and Norm was appointed vice-president. Other current officers include Norm's mother, who continues to hold the post of secretary, and Harry Emerson, treasurer, a ten-year veteran with California Manufacturing Company.

TnnrrR, YARDS DISTRIBUIION D SERVIGE Att GIVE RAPI o o

A IIIWORK ,{ART f{lurlt voriety of prccul Gobin.l3, dctigned ond prccst by Coliforniq rrlonufq<turing Co, ond rold in eithcr knockdown or built-up form. Some of the "Morl'r" bqt-trllert includa (top phoio) Conbinofion charl-bookcqta (rold scpqrqtely if datiradl ond (lowct photo, l. lo r.) bookcorc, rodio cobinct, wordrobo cobinal qnd gun cobi' net; the white pilon in ccnl.r i3 ditplqy of louvar lhullcrs monufocturcd bv Cql. lr{fu.

lumber a lumber Producls O tOS ANGEIES 4200 Bondini 8lvd. OVAN NUYS 15t50 Erwin 9r. O NEWARK Ccdor & Smirh Avc.

O RIATTO 555 Wert Riolto Avc. a srocKToN Stockton Bor ComponY 1800 Morrholl Ave.

RETIEF GRAIN PTYWOOD WAtt PANELING IN DURABTE DOUGLAS FIR

The Richesf, /blosf Exciting Decorqtive Wall Psnel on The Building Horizon Today!

O Here's the woll ponel to chollenge ond delight orchilecls, designers ond do-it-yourself fons-eosy to opplyeosy to finish-comes in 4'x8' size,5/16" or 3/s" thick for fost opplicotion over old wqlls or new construction.

O frch-ely's exclusive potented mochine brushing technique resulls in o wormly dromotic texfured groin effect-the hqrder wood groin of the foce is highlighted in sculptured noturol beouty os o resulf of the softer fqce wood hoving been "swept owoy" cleonly ond thoroughly.

O etch-Rly is ovoilqble in Interior or Exlerior type-unfinished or pre-finished.

O Somples ond literoture ore yours on request.

"Sold through quolified iobbers only"

O mlrr rHrs couPoN roDAY!

DURABLE PTYWOOD SATES CO.

P. O. Box 455, Menlo Pork, Colif.

Yes! Pleose send Etch-Ply somple ond literolure 1o...

Firm.------.-.---.-

By-.--.-.-.....-.--

P. O. Box 455

1618 El Cqmino Reol, Menlo Pork, Colif.

DAvenport 4-2525

Mills: Arcqlq ond Colpello, Colif.

Streel..-..... ---.

City..--.-.-...---. ------.-Siote-..-.-

Busi ness... -."--

DFPA's Sensotionql New 'Plyclips' Development Proves Amqzing Sovings in Building Projects

New Fostening Edge Blocking

Cuts Cost

All too often, the necessity for stifiening unsupported ed'ges bettseen primar^t sttfl>orts in a plywooC roof-dechi'ng job has blocbed the sale of ltlywood. Now the Douglas Fir Plywood' Association has develolted. a tninimutn-cost substitute for this forru of stifieninq that it bnows will develop a substantial interest from bui,lders and, logically, the lumberyard and building materials dealers in a position to swpply builders.

That is not an idle statement.

The Douglas Fir Phutood Association ran an aduertisbment ertolling the ztirtues ol /a-inch plyzuood, deching oaer sufports on 4-foot centers. The builder had wsed another z,ersion of a clip rnanwfactured on a custono basis at substantially greater cost than the cost at zuhich the PlyClips reported, in the story belout are now aaailable. There was onl\ a ltassing reference to the Clilts but the ad prod,uced a tremendous response.

That interest in tke Clips continued and the DFPA was helpless in ztiew of the fact that they were not aaailable nationally at any kind, of reasonable cost.

With that bacleground,, the Douglas Fir Plywood, Association had its Research Foundation deaelop the idea as an actual frod,uct, and PlyClips are the result.

The following story is of more-thon-usual New Products interest to The MERCHANT's readers and we hope you see ;t that zuay, too. The DFPA will suffly any further information or detail need.ed.

A simple new fastening that stiffens panel edges in a plywood roof deck at a fraction of the cost of conventional 2x4 blocking has been developed by the Plywood Research Foundation of Tacoma, Washington. This is the product development agency for Douglas Fir Plywood Association.

The device is an "H" shaped aluminum alloy clip designed to slip over plywood panel edges at midspan between rafters or purlins. It looks like a section out of an "I" beam with exaggerated flanges. The clip stiffens the joint between two adjacent panels by transferring a concentrated load from one panel edge to the next.

The clips are marketed nationally under the name PlyClips (patent pending). They will be sold through wholesale distributors and retailers in the building materials field.

The clips are a fully adequate substitute lor 2x4 blocking at panel edges whenever it is required-with one exception. This occurs in a plywood roof deck engineered as a horizontal diaphragm to transmit maximum allorvable shear.

PlyClips cost the user 3/z cents each or less depending upon local markups. E,stimated savings with these or similar fastenings on six actual construction jobs ranged all the way from $14.50 to $49 per thousand sq. ft. of roof surface, depending on how blocking costs are figured. These buildings included a supermarket, a school, a big warehouse and a small factory building.

Elimination of blocking, in addition to the economies involved, also provides a cleaner surface in the ceiling of the building and simplifies construction procedures with various kinds of patented roof supports such as nailable steel bar joists. The clips may also be helpful where the roofing contractor insists on some form of stiftening panel edges as a requisite to a bonded job.

PlyClipr (lop photo)

PlyClips have been subjected to exhaustive testing by DFPA's engineering research laboratory. This shows the clips will double the concentrated load (up to an averag'e ultimate load of 850 lbs.) a panel will bear at its edgis within any allowable deflection. The clips recluce the differential deflection between panel edges to less than l/16 incl.r nnder concentrated loads of 250 pounds applied at the clip.

Te-sting involved static and repetitive loading on all standard thicknesses. lfere are the resulting recommendatiorrs for the more usual roof designs :

With /s inch fir plywood li'id across srlpports on Z-ft. centers, stiffening of panel edges is not a structural require- ment and most building codes accept this. However, the 1958 edition of the lJniform Building Code, some local codes, some building officials and the preferences of individual builders may dictate additional edge support. In this case one PlyClip at midspan does the job.

With % inch plywood decking over supports on 4 ft. center, use two clips on each span on approximately 16 in. centers. This is adequate for a 30 lb. design load.

Where the design load is greater than 30 lbs. in this form of construction, 13/16 inch plywood with one clip at midspan is adequate.

PlyClips are more than I inch long and /a-inch wide with webs corresponding to the plywood thickness. Flanges are tapered and slightly rounded at the edges to ease placement on the panel edge. They are available in sizes suitable for %,'1, ){ )( and 13/16-inch plywood thicknesses.

The clips are packaged for easy handling on the jobsite. They come 500 to a box with four boxes in a package. Four packages of 2,000 clips each comprise a minimum wholesale shipment of 8,000 clips.

For further sales and product information, write the Plywood Research Foundation, Tacoma, Washington.

To get an accurate picture on comparative costs, the Foundation supplied PlyClips to a number of builders with

qrc low-corl molhod of .tifianing untupporlad poncl rdgcr bclw@n Durlinr d b@nr in o plywood roof dack. Clipi lron.for conccnlrotsd l@dr n@r lhc aoncl cdgr lo od-, iqccnf pqn.l, will doubl. the loqd o Donal <on b@t wilhin ony given limiti of drncclion.

New forlcnings hove b.en thoroughly tcrtcd by DFPA's qnginsering rcseorch loborotory (right photo), R6iullr rhow <leorly thot Plyclipr ore odequqlg 3ubstitule for adge blcking in roof decking in every inlloncs oxcepl where lhe roof is derigned 05 diqphrqgm fo lroninit noximum ollowoble sheor.

jobs in profJress and surveyed several others in which earlier versions of the idea u'ere employed. These generally involved an "H" clip consisting of two steel cl.rannels rveldecl back to back. Here are some specific figures:

For example, Nelson Construction in Tacoma-used in clips at 7f cents each on 27,000 sq. ft. used steel sq. ft. of /a inch plywoocl ff*a.l#,1,,15',:'fu| .,,,*, 01.,', i:.71 , ll$v:..:ifl

allowance for labor and an estimated 23-cent installed cost for each unit of 2x4 blocking.

NI. \\:. Loving, an Akron, Ohio, builder, used clips on a plyu'ood deck over nailable steel bar joists on 4-ft. centers in a small factorv building. He estimates his blocking cost at about $60 a thousancl sq. ft. of roof and, allowing $11 a thousand for the cost of clips, he reports a savings of $49 per thousand sq. ft.

\\titlr supports on 2 or |-ft. centers, about 125 clips are recluirecl per thousand sq. ft. at a cost of about $5 or less. Contractors' own estimates on the in-place cost of blocking range all the u.ay from $22.80 to more than $60 for the satne area.

on 4 ft. centers. Estirnated cost of 2x4 blocking \\'as $23.80 per thousancl sr1. ft. of roof. Cost of clips rvas $8.30 for the same area. This provi<les for a total savirrgs of $391.50. hr Pl-roer-rix, Arizona, A. P. Tell, an industrial developer. trsed PlyClips at a cost of 3l cents each on 40,000 sq. ft.

Iu matry cases, the necessity for blocking certain spans and parrel thicknesses has caused builclers to discarcl the iclea of plvu.ood roof sheathing. In view of these savings figures arrcl the ease of irrstallation rvith Pl1'Clips, it should be feasible to rlse plyu'oocl in many instances wl.rere it was prer-iousll' cliscarclecl as a possible solution to a sheathing problem.

Al Peirce Co. Moves to New Sire In Ocecrn Cenler Bldg., long Beoch

ol %" plyu'ood roof clecking nailed to woocl purlir.rs on 2-ft. centers. Tell estin.rates the cost of blocking the panel eclges at $50 a thorrsand sq. ft. He says that PlyClips eliminate<l half this cost providing for a total savings of $1,000 orr the job.

March Construction Compar.ry in Tacoma figures a total savings of $425 on a 20,000 sq. ft. sultermarket roof involv-

Ilill Hanen, mallager of Al Peirce Cornpany, ancl his staff I'rave moved to larger qlrarters in the Ocean Cer.rter building, Loug Beacl'r, California. The lurnber cargo wirolesale concern movecl last nronth from Srrite 801 to Suite 526, where more room and greater privacy was available for the clerical and sales staffs rn'ith a bearrtiful view of the Pacific ocean. The new motif of office clecoration includes bright fiberglass drapes, hot clrink dispenser and every conrfort for the personnel. The Al Peirce organization offers a cornplete wholesale lurnber service via cargo, trr-rck-and-trailer. arrcl bperates its own sawmills and ship, which assrlres pronrpt service to Southern California retail lumber dealers.

Fred Welch Nqmed Hyster Sqles qnd Service Monoger

ing fu-rnch plywood 2-ft. centers. This is

Fred Ii. Welch, former rlanager of Hyster Company's San F rancisco clealership, has been made nranager of the company's sales and service division at Portlancl, Oregon, where he will be responsible for all pre-selling ancl post-selling activities of the company's clornestic and export sales divisior.rs for both tractor eqrripr-r-rent anci inclrrstrial trucks. \\''elch joined Hyster Sales Conrpany, a Portland, Oregon, factor_v oirtlet, in -1948 with a background in the constrrlction inclustry and the sales fielcl. He was later nrade manager of the Hyster-Seattle store, a position he held for two and a half 1'ears until he was transferred to the managership of the San Francisco store.

PlyClips sove money bul hove other odvonlogei, loo, Ured hero lo stifren ponel edges belween suppo.l. on 4-ft. conters of lhis grondllond oddition ot lhe Ruidoso Downr Rocelrock in New r{exico, lhoy provide cleon unbroken surfoce on the undsrside of the roof decking

deckir-rg appliecl to r.l'ood purlins or.r based or-r 3f cent PlyClips rvith some

Derr v v. , oy RalL, or bv t-l-1j5.:nd rne,rER

For Belfer Service on fhe Pocifiic Coqsl

Phone Yovr Neqrest H & M Oifice

Regionql Soles Offices

Bud Crofoot Succeeds AllenbY At Helm of Block Bqrt Club

The Black ljart Hoo-Hoo Club directors have unanirnouslv electecl H. C. "llud" Crofoot, Crofoot Lumber Co., as pre.sident to fi11 the rrnexllirecl term of Jack-Allenb1', r,r,'ho has movecl to Oregon. Harolcl Hess, Independent R:dwocld Co., rvas electecl 1st vice-president; Gil Sissons, Frecl C. Holnres l-umber Co., 2nc1 vice-president, ancl }d Gillespie, Crar,vford I-trmber Co., secretary-treastlrer.

The Clrrb 181 clirectors are now:

Art Boncl, Drake's Bay Lumber Co.; Bill Oppeushaw, Ukiah Pirre Lumber Co.; Frank Crawforcl, Crawford Lumber Co.; John Crofoot, Crofoot Lumber Co.: Bill Scott, Masonite Corp.; Warren Lindberg, Linclberg Lumber Co.; Srvetr Gummef, Builders Lumber Co.; E,lmer Paclula, Padula Lumber Co.; ,lim Maher, Hollou' Tree Redwood Co.. and tr,Iax McGee, Firco, Inc.

Included on the club's scl-redule of coming events are meetings at the lJltte lJonnet Cafe in Ukiah, N]ay ll ; at Forest Lake Loclge, June 14 and 15, and at Bill Moores' Ukiah l'rolnesteacl on July 25 lor a barbecue and su'im.

Builders' Hordwqre School Ser

A four-rveek coutract harclware school will be helcl by the Yale & Tou'tre Nlarrufacturing Company at the cetrtral olfice of the lock an<l hardware division in M''hite Plains, Nerv York, beginnirrg April 28 and continuing through N'Iay 23.

Llntrance requirements are at least oue year's experietrce in a business irandling builders' hardware arrcl completion of the Yale builders' hardware correspollcleuce course. Yale & Towne pays for students' meals, hotel, arlcl incidental living expenses during the four-week cottrse. Enrollment at the school is limited to ten so tl-rat maximttm inclividual atter.rtion may be given to each student.

Peterson Lumber &. Supply llokes Son Fernondo Volley Yqrd Their'Home' for Do-lt-Yourself

harciware, plywood, roofings, fencing. paneling, hardwoods, shingles and shakes. In fact, everything in the building materials line is either in stock or can be obtained on short order, it was said.

The new yard is under the management of Ted Peterson, who is the son of Berger. Ted was raised in the retail lumber business, working in the yard during his school days, and then followed every phase of the business straight through from procurement to sales. He has a balanied background in business manag'ement and personnel.

The new offices and display room are modern in every detail. Most items are on display in an attractive manner and the plan room offers .the customer the opportunity of selecting materials for new construction or remodeling from the various catalogs and home construction books maintained for their use. The large 100'x56' warehouse is well stocked with dry lumber, moulding, trim, windows, frames and allied items. Here the customer may make on-the-spot selection for immediate delivery or pici<up. He just piiks a number and starts shopping. Peterson is open seven days a week to service the weekend trade, as well as the regular contractor-builder during Monday through Friday.

Tl-rree new delivery trucks, along with a pickup, are in

top ond bottom loft photor of the up-to-dote now rcloil 5lore, Top teft rhows com- poctnqt. of lhs nodorn oDerolion. Sqcond Lcf.t picturc! lhe powor lool ond buildcrr'hqrdworc lections in thc Vollay yord. lower left lhows o hqnd.oms dirploy of poneling3 Dehind 98c borgoin counter.

RIGHT PAN€I of Phofor shows yord icenei ot

March 15 was a "red letter" ber & Supply Company when brand new retail yard facility Nuys, California.

day for the Peterson Lumthe firm formally opened its at 7579 Woodman Ave.. Van

The Peterson organization is not new to the folks in San Feruando Valley beca-use it was 25 years ago that Berger Peterson opened his first retail lumberyard-on Ethel aienue in North_Hollywood, about the time Bing Crosby made t!r. so-ng, "San Fernando Valley My Home," popular throughout _the English-speaking world. At that time-very few homes had been built and the "Valley" was just starfing to draw its first "settlers," so to speak. Since that time the Peterson. organization has g'rown in a modest way with the community, today one of the finest residential sictions in the Southland.

^ And that brings us 'round to the new neighborhood yard. On opening day, and all through the we&end, hundreds of customers and friends visited the Peterson location. Designed for self-service and the do-it-yourself weekend contractor, the yard is ideally situated in the very heart of the Valley. The large two-acre plant is adjatent to both residential and commercial areal and draws its trade from the homeowner and contractor builder alike. Complete stocks of all grades of construction lumber are maintained, along with various standard-brand items of paint,

TED PETERSON i.3hown in

Pgtcrlon yord, idenfiied by 5ign (top). r\,liler'r-cyc vicw of the ydrd rhows lpqciour orrongcmcnl ond porking (secondl. Tidy litilc retoil sfore de3 thriving D-l-y bu.iness (third). [umber ltorog. (lower risht).

From the Virgin Forests of the Klamath River

The Foirhurst Lumber Compony now offers, to the Cqlifornio reloilers, quolity old-growth Douglos ftr of softtextured, close groinfor boords, dimension qnd smqll timbers. This fine old-growth comes from the Klomoth River wotershed ond the Fqirhurst Mill Compony (formerly Robinet Wood Products Milll locoted qtKlomoth, Colifornio.

Boqrds, Dimension ond Smoll Timbers ...upto24'lengths. Grode mqrked qnd Pockoged ..

Shipments by Cargo, Rail and Truck-Trailer

Give Him Advice ond Informotion

The lumber dealer will win the confidence, respect and use out in the weather. Make continued patronage of his customer by giving him good advice and information.

Let the advice be always from the viewpoint of the customer, and be certain he understands that such is the case.

When he plans to build, learn what each item he purchases is to be used for, and help him to purchase wisely.

Advise him how he can substitute a lower grade for the high one he had planned, when the service is just as good; and sell him short lengths instead of long when he had planned to cut up the more expensive long lengths. Save him money in various ways that your knowledge of materials can suggest.

On the other hand, don't let him buy inferior qualities for

Peterson Opens Vqn Nuys Yqrd

(Continrre<l from Preceding Page) operation by the yarcl to assure elficient, fast rlelir-err-. X,Iobile lift trucks are in use in tl-re I'arcl arrtl u'arehorrse f<lr quick nrovenrent of all stock, n'hether in volrrme or just a sl-rirt-tai1 load.

"\\re intencl to carry the verv finest stocks of materials for our customers because experience has tarrght rls lnost people 'il'ant the verl- best for their hornes," 'lecl Peterson said, Juclging by tl-re clcan l.rousekeeping of the r-arrl antl rvarehouse and the firre clisplavs an<l stock on l.rarrrl. this policy u'ill be follorvecl to the letter.

"Tl-re building brrsiness is startirrg t,r boonr, ancl drrring the spring anci summer ntorrths l'e shall enjov a steadv grou,'th :rtr<1 fast trrrnor.er," Tecl declarerl.

his roof, good flooring for his parts exposed to weather.

him buy good shingles for porch, good grades for all

See that he uses a good quality of paint to cover the structure when completed, so that the materials you sell him may give him the service they should.

If the dealer saves his customer money by wise advice concerning proper materials to be used, he wins the respect of the customer by qualifying as an expert-which he should be.

Good advice from an expert is always acceptable.

NoCql Section, F.P.R.S., fo Meet Mcry I nnd 2 in Berkeley

'l'he Northern California Section. Forest Proclucts Research Society, captainecl by Section Chairrnan N. Thomas Shelton of the Dianrcincl Garclner Corp., rvill holcl a trvo-clay corrvetrtiou at tl-re Claren.rnnt hotel in Derkeler'. IIay. I anrl 2.

The rnajor portiorr of this session l'ras been cler-otecl to a stu<ly of the utilization of bark. Papers n'ill be clelivered by Ii. P. Ivorl', Ivorv Pine Co.. Dinuba; Dr. Nicholas Poletika, L,nir-rn l,umber Co., and -f I{ou.arrl \\.right, Prof. Harry C. Kohn, Rorl \Iclellan anrl lld llrrrton. l{obert \\'. Hess, (ieorgia-Pacihc Corp. research clirector, u,ill speak at the lirst da,r- clinner sessirrn. Secorrcl-day papers rvill be reacl bv I)r. L,<ltrarcl l'irrber. 'l'eco, \\Iasl'rington, I).C.; ltobert \\'. }liller, 'fhe Pircific Lrrnrber C,r.; Di. .\rthur 13. An<lerson, FPL, t'C; -\rchitect Harry A. Rruno; I)r. D. Ii. Laughnan, Lr.S. FI'l-, I'Ia<lison; \\Iilliarn A. I)ost, California Rerlu'oocl ,\ssn.. arrrl Neil Iistra<la. 'fhe I.'PI{S holcls its annual corrr-ention llrle 22-27 it

l{nNDLIilfi-NaTmil...

a naTne that has meant Sincere Seruice in lumber since 1974

WXNDTINff - NATHAN COMPANY

MaiI Office

Otber Oftces

Madison, !Vis., this year. Next year's annual will be in San Francisco, June 28-July 3, 1959, when headquarters will be the Sir Francis Drake and St. Francis hotels. Dr. Fred Dickinson of the UC F.P.L. will serve as publicity chairman of the California gathering.

The Sun Shines for T.T.T.

The 382nd Terrible Twenty tournament was held at Annandale Golf Club, March 18, with Fleming, Osgood, Morris and Alling as member hosts. After a week of rain, T.T.T. luck brought out the sun, and though wet and muddy in spots, everybody finished. The scores were high, with Harry Whittaker and Dr. Paul Rekers winning in their brackets, 8l-10-71 (73) and 87-13-74, respectively.

The match play progressed to the finals,'with Whittaker and Rekers playing in the lower bracket and Gartz and Alling in the upper bracket. These matches will be held'

with the winners playing the first 6-months tournament, namely Osgood and Gaftz. If Gartz wins both tournaments, first 6 months and second 6 months, second place will be tied between Oliver and Alling, who will play it ofi in May.

The Lakeside tournament is Tuesday, April 22, with Virgil Oliver as host. The final and annuil tournament is at Los Angeles C. C., Friday, May 16. The June tournament' may be_held at Ojai, George Gartz handling the arrangements. The July tournament is set for Wilshire, July 15, if you are interested that far ahead.

There will be a Board of Directors meeting an hour before lunch at Lakeside.-H. M. Alling.

MqcBeoth Hires Ronqld Anderson

K. E. "Mac" MacBeath has empolyed Ronald Anderson, formerly with L. J. Carr & Co. in Sacramento. He will be active in accounting and office detail for MacBeath.

INDUSTRIAI SPECIALISTS lN FOREIGN ond DOIYIESTIC HARDWOODS ond SOFTWOODS for every requfuement

Direct Car ShipmentsTruck & Ttaileror LCL from Yard Stocks

OUR MOTTO: Q""lrtl aind Quantiry GUARANTEED

Nlew Profit$

IN o NBW PRODUCT$

All inquiries regarding NEW PRODUCTS, New Literature or booHets and other items mentioned in this section should be addressed to THE CALTFoRNIA LUMBER MERCHANT, Room 508, 108 West 6th St,, Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

Notionol Plon Service Offers Home lmprovement New ldeq Book

Gelotex Introduces New lnsulqtion Boord Product

The above sketch shows flat roof deck construction using a new insulation board product introduced by The Celotex Corporation. It's designed to prevent sharp bends in roofing felt when the felt is applied up and over the nailing member to which the gravel stop is attached. This product is being marketed under the name of "Celotex Edge Strips." The slope in the roof surface resulting from use of such stripping-graduating irom 15/sin. to r/s-in over a 12 inch area-also insures better control of water drainage. Celotex Edge Strips are available in 4-ft. lengths, packaged in bundles of eight pieces.

Furth\er information on Celoteor Edge Strips is available from The Celotex Corporation, 120 S. LaSalle St., Chicago 3, Ill.

New Door Locks Reody

Two new screen and combination door locks being introduced by Dexter Industries, Inc.; are companion locks, one a key-in-knob unit and the other with a slide lock on inside escutcheon, both with Dexter's new tulip design knob. Both feature pressure-cast, aluminum knobs and levers. stainless steel escutcheons, bolt and strike, and solid steel spindle finished in weatherprotected, baked-on aluminum enamel. Both locks have tie bolt construction and light bolt action. They fit doors 7/sil to lrfil thick, have 1" wide escutcheons for narrow stile doors and are designed for outswinging doors only. The slide lock is available on special order for doors down to %" thick. The key-in-knob lock is available with extra long lever handle pro- jection for jalousie doors. Both locks are reversible without disassembly. Illustrated brochure is available from Dexter Lock Division, Dexter Industries, Inc., Grand Rapids, Mich.

With the 1958 home imorovement drive for the consumer dbllar well under way throughout the country, ].{ational Plan Service, Inc. announces the "To Better Your Living" idea book. A result of careful planning, the new book provides a dignified and exciting approach to home improvement; an idea book every dealer will be proud to show and distribute throughout his community

an excess power margin of. nearly 50/o more than maximum requirements. A gadget-free. snap-on. sash attachment allows immediate release of sash to give free access to outside glass for r,r'ashing from inside. Compact "lowboy" design permits full concealment of all mechanism with a wood or metal cover. Only the attractive crank handle is exposed to view. For complete information or names of windows on which tl-re "Highlander" Roto Operators are featured, write : Highland Machine Co., 3215 Superior Ave., Cleveland 14. Ohio.

Visodor Announces New Combinqtion Insert For Converting Flush Doors

Every page of this beautiful book presents the newest and latest in modern improvement ideas. All suggestions are practical and planned for convenience and better living enjoyment. It's colorful, informative and keyed to stimulate result-producing readership.

Dealers everywhere will find "To Better Your Living" an ideal and valuable tie-in with the llome Improve- ment Council promotion now in progress. Complete information and prices of the suggestion book may be obtained by writing National Plan Service, Inc., 1700 \A/est Hubbard Street, Chicago 22, Ill.

(Dffers Tighr Closure for Wood Awning Windows

The unique new "Highlander" Roto Operator for stack type wood awning windows provides a foolproof tight closure without auxilliary locking devices. Featuring extra strong wide:!::i9^'i::'

The Visador Company has announced a new Combination Insert for converting blank flush doors into combination doors in minute,s. These weather-tight inserts are completely preassembled, pregilazed and prescreened. By raising the single-hung aluminum sash, ventilation is possible without necessity of opening door; yet sash can be easily removed for cleaning. Attractive wood frames are featured on both sides of door, keeping metal exDosure to a rninimum- foi softer appearance.

combination doors are especiauy corners and securely locke{- against designed for use in verrtilating .,n6t frame and weatherstripping. The. high- kitcfrens,,' for opening orrto porches, powered gear section is designed for a into the g"."g" fro- 6ouse, or as lifetime, of trouble-free operation, with cabin o, iott-"ge entrance doors. i -

"These uses provide real sales features ' (Tell them gou saus it in for every llbuse." stated Don Hall, The California llumber Merchant) executive assistant nranager of the firm.

DEALER IUIODEL.HOIU|E PROInOTTCDI

and their builder customers. to more sales, rnore profit!

EVERYBODY KNOWS what a well-planned, coordinated model-home promotion can do to sell homes. But did you ever stop to think it could be even more successfuf as a dealer promotion? Here's why-

CONSERVATIVE ESTIMATES indicate that only about 20/6 of the typical model-home traffic can even remotely be classified as new-home prospects. The remaining 8O7o are people looking for new products, new materials, new ideas for their own homes. They are not builder prospects at all, but your prospects-prospects for materials you sell! The question is-how to capitalize on this fact?

HERE'S THE ANSWER: the Masonite "Showcase of Famous Brands" model-home promotion, developed exclusively for Masonite dealert, featuring well-known brand names you carry in stock. It has been designed to cover both new-home and remodeling markets.

THE RESUTT? More new business, more profit per dollar invested, than anything you've ever done! flere are a few of the highlights of this dinamic money-maker. .

A personolized promotion pockoge

new... complele... reody-to-go !

A power-packed, five-point program has been produced to help you stage the most spectacular model-home promotion ever presented in your town: 1. seuen new Kl "Living Core" home plans,complete with working drawings, specs and bill of materials, in a range of sizes and styles to suit your market; 2. a " Plan of Action" booklet that gives you step-by-step information on how to plan and execute this promotion; 3. a complete promotion kit that includes everything you need, to be shipped to you in quantity at no cost; 4. your name in The Saturday Evening Posf full-color ad in September, to tie you in with the National Home Week; 5. nati,onal and local publicity...magazitre, radio, TV.

Sound interesling?

Then here's whot you doFill out the coupon and mail it right away. By return mail, you will receive detailed information on the entire program. A Masonite sales representative will call to discuss this merchandising program.

WH(IIESAIE DISTRIBUTORS DIRECT'YII tt SHIPffIENTS 1UTIBER. PLYWOOD

By Gorlood fruck ond Traller

DISTRIBUTION YAR,D f 33Ol Burbonk Blvd.

NEIAAANIREED LUA'TBER COAAPANY

TARGE TOCAL INVENTORY - OVER 2,OOO,OOO FEET UNDER COVER

Hysfer Deoler Service Srrengthened In R,eorgonizotion of Soles Areos

A major change in the structure of Hyster Company's industrial truck sales organization aimed at improving dealer service through broader field coverage has district sales areas now consolidated into four geographical regions

and personnel havg been assigned to these areas under the title of regional managers.

New regional managers are John B. Hall, eastern regional manager; Jack Greer, midwest regional manager; Donald Shaffer, western regional manager, and Robert W. Hill, southern regional manager. These four regions include 80 Hyster dealer locations in the United States, Alaska, Canada and Hawaii, who maintain complete sales and service facilities for Hvster industrial trucks.

Donald Shaffer (left), formerly district manager for Hyster Company in the northeast, who has been made western legional manager, joined Hyster Company at Portland, Oregon, in April of 1948 and was first assigned to the sales promotion depaitment. In 1949 he became a district manager. He later served as manager of the Hyster-New York retail store operation and in 1954 was reassigned as district manager of the northcentral district.

A native of Los Angeles, Shaffer was a pilot with the U. S. Air Corps during World War II and later graduated from the University of Oregon. He will relocate in the San Francisco area in his new assignment.

Are You Reody? - For the Bigger ond Better Ooklond Rgveille, Moy 16

Better start getting ready now for Oakland Hoo-Hoo Club 39's "event of the ysar"-the Annual Reveille. Due to popular demand, the Reveille will again be staged at Castlewood Country Club, near Pleasanton. May 16 is THE date. The golf tournament will be played on the Gastlewood course and the evening's festivities will take place in the huge main clubhouse, once maintained as a country home by the late \A/illiam Randolph Hearst. Rooms will again be available for those wishing overnight accommodations. For further details, call Hogan Wholesale's Herb Farrell, who is general chairman of the affair.

tlrlV 6]a4roaife Sfutl aa

Bf le Sioaac

Age not guoronteed-Some I hqve fold for 20 yeors-Some Less

Another Joe Frisco Clqssic

It was daylight one morning many years ago when the late Joe Frisco, the stuttering comedian, walked into the hotel where he made his home at that time. He was just returning from a poker game.

The clean-up cre\ r was just in the process of cleaning up the big lobby of the hotel. All the furniture and fixings of the lobby had been shoved over to the walls and corners, and the sweeping and washing crews were busy.

There were about thirty big brass cuspidors in the lobby, and the workers had shoved them all onto one side of the room. It happened that a big picture of the President hung

New TPL Executives Announced

A. Stanwood Murphy, president of The Pacific Lumber Company, San Francisco, announces that the board of directors have elected Norman B. Livermore, Jr., treasurer. Merle L. Walker was re-elected assistant secrtary and also appointed controller of the company. Lawrence H. Sabey was made eastern sales manager, with headquarters in Chicago, and Harold Bendorf was appointed assistant sales manag'er and sales-production coordinator, with headquarters in San Francisco.

Norman B. Livermore, Jr., who joined The Pacific Lumber Company in 1952, had previously conducted his own logging, sawmill and remanufacturing operations. Merle L. Walker joined The Pacific Lumber Company in 1923, holding various positions in the accounting department until his election to the post of assistant secretary in 1947, when he was also appointed auditor of the company. Lawrence H. Sabey was promoted from assistant eastern sales manager. He has been with the company since 1933, with the exception of a seven year period when he was with the California Redwood Distributors, which represented The Pacific Lumber Company. Prior to Harold- Bendorf's appointment, his 33 years with The Pacific Lumber Company embraced various positions in the manufacturing and sales departments. Bendorf's career in the lumber business has been long and varied, dating from early days in the Sierra Pine region. He, together with two brothers and a sister, have a combined service record with the company of almost 150 years.

on the wall just at that point, so the pile of cuspidors were right under the portrait. Frisco sized up this situation for a few moments, and then remarked:

"I knew he was a gu-gu-great man, but I had no idea he w-w-won all those cups."

'Nqme-BrondModel Home' for Retoil Yord Disploy New Celotex Promstion to Boost

Lumber Deoler's Business

The Name Brand Model Hqme display unit is being available to merchandising-minded builders for use in model home promotions by The Celotex Corporation, cago 3.

the names of other prominent manufacturers' products as well as Celotex products. Thus, itls a simple and an easy job for the builder to select the products he is using and set the display to work selling for him.

The inserts are printed on translucent material. The display is illuminated with a light behind the brand-names panel. This makes the product names "pop out" besides made providing reflective lighting for the upper section of the the.ir chidisplay.

"Conception of this display was prompted by needs expressed by NAHB members at recent merchandising meetings. Builders asked for point-of-sale means of dramatizing the quality products they include in their houses," said Marvin Greenwood, director of merchandising.

"Our Model Home display unit is so designed that, in effect, it's personalized and custom-tailored for. use by the individual contractor. It's personalized because the builder's name is hand-lettered on the display he receives," Greenwood pointed out.

"It's custom-tailored inasmuch as the 10 slots provided for the listing of brand name products permit flexible listings, according to the particular products each builder is using and desires to feature."

Builders select from a list of more than 60 inserts bearing

MR,.

lncrease

Sales

Made of durable cardboard. the Celotex Model Home display unit measures lTsl-inches wide by 29 inches high overall. It can be either set upright on a table or similar object, or hung on a w'all.

Fqirhurst of Goliforniq leqses

Robinet Mill ot Klqmqth

The Fairhurst Lumber Company of California, with main offrces in San Rafael and production offices in Eureka. has leased thb Robinet Wood Products Mill, located at I(lamath, California, from the Simonson Logging Company of Smith River, and will begin operations immediately, ac-. cording to Jack Fairhurst.

The mill was originally equipped with a band saw but Simonson later installed a German-built Swedish-type gang saw, which slices an entire log into slabs. As before, the mill will log virgin old-growth Douglas fir from the Klamath River watershed.

Hordwoods

Softwoods Dowels

Thresholds

choirmon; Hcrb ,r{cDonold. public reloiions directq of thr Sohoro hotal (convcntion hcodquortersl, ond Eugene Brown, preiidenl of lh€ ho.t club. Lqr Vogor Hoo-Hoo Club 106.

MISS HOO-HOO of 1958, Joon Adom: (qt lhc lcft-or

if rhe nccdcd ony pointing outl) wo! on hqnd lo gr.et thc cmiloricr to th. Atlonto .onvcnlion lost Foll when lhey returncd lo [o. Vggq!, Nsvodo, wilh word ol oftciol confirmotion for lhe 67th onnuol in lh6 dcaart tun-ondfun 3pq fhi3 September. Left to right orc Elmo Ellrworth of lhc Rlvlcro hofel; Nick Whittington, the 1958 generol convcntion

UIGT||N ilGil E[M.Y STNEilGTH P||NTIIIID GEMEIIT

TTPE III

THIS PRODUCT

Reduces construction costs by lcrster working schedules crrd ' quicker re-use ol lorms. Allows mcnked scnrings to the conczete products mcrnulccturer by reducing curing time, curing spqce, crnd inventories, Pcrrticulcrly crdvcntqgeous in powing trcIfi c intersections, repcrirs in opercrting lcctories crnd stores, mcrchinery foundations, tunnel linings, AIYD

AI.I. OTHER COIISTRUCTIOII ACTIVITY WIIERD PORTI.AIID GIMDIIT IS USDII AIID TIMI IS Of PARAMOUIIT IIITPORTAIIGE

SI|UTHWESTENil P||NTIIIIII GIMEI{T G||MPIIIY

1034 Wilshire Blvd. Los Angeles 17, Ccrlilornia Phone MAdison 6-6711

Riverside Gounty Hoo-Hoo's Annuol Lodies Doy, Moy lO-ll, Polm Springs

Riverside County Hoo-Hoo Club 117 held a meeting March 28 at El Rivino Country Club in Bloomington following golf on the club's course during the day. A steak dinner was served at7:59 p.m. and the program was strictly social.

The Club 117 board met recently in the Officer's club at Norton A.F.B. and set May 10-11 as the date this year for the club's annual Ladies Day at Palm Springs. The site this year will be the Wonder Palms, with golf at Tamarisk Golf Club. There will be the always excellent dinner, door prizes and fun.

Club 117 President Don Oakes, the Hesperia lumber dealer, has appointed the following commitiee chairman for the annual Ladies Day:

Bill McDonald, General chairman; Jack McGrath, Golf

tourney; J. Stark Sowers, Ladies awards; Bob Saucke, Cocktail hour, and Jerry Westphal, Reservations.

The Riverside Hoo-Hoo Ladies Day is annually one of the highlights of the Southern California Hoo-Hoo year, and those eager to be invited are warned to start warming up now to some Club 117 member if they hope to bask by the Wonder Palms hotel pool, golf at Timarlsk, and shoiv their lady the sights of Palm Springs.

Behrens in NLMA Job

E. F. "Fritz" Behrens. 35. has 'been rramed assistant director of legislative relations for the National Lumber Manufacturers Association. As a member of Senator Mundt's staff for the past nine years, Behrens has worked closely with the Senate Appropriations and AgricultuieForestry committees.

Where cr concrete of high quality is desired in orfE 0n rt|l|| rf[Ys U$E

Deoler Bert McKee Wins Honor

Albert B. IVIcKee, Jr., president of the Forest Lumber Company, Los Angeles, and popular retail lumberman with line yards at Lancaster and Palmdale, has just won the Jourth annual Sportsman's award of the Shasta-Cascade \Monderland Assn. The selection is made annually by a panel of California writers in the outdoor field and the lumber dealer's selection was based "on the outstanding work performed in the field of wildlife conservation particularly the outstanding work accomplished with Ducks Unlimited."

The presentation of the ward will be made to the retail lumberman at Redding, Calif., May 9, at the Riverview GoIf and Country Club after a day of fishing on Shasta Lake, a cocktail party and banquet. The event will be attended by noted sports writers, federal, state, county and city officials,

and Mr. McKee, as 1958 recipient. of the annual award, will be a non-paying guest of honor at the affairs.

Following word of his winning of the award, the Los Angeles lumber dealer received an official letter from G.overnor Knight commending his winning of the award, in which he said, in part, " Your selfless dedication to wildlife conservation now pays off in something more than personal satisfaction-in your receiving the fourth annual award of the Shasta-Cascade Wonderland Association . . . "

Other mentions of the high honor to Bert McKee have bebn noted so far in the column of Lupi Saldana in The Los Angeles Mirror-News, which said the honor was a unanimous vote of California outdoor scribes : in the column of Burt Twilegar in The Los Angeles Examiner, which said this was the first time a Southlander has won the high honor, and in the "Great Outdoors" newspaper column o{ Joe Mears.

Home Builders Executive Sees Greofest Boom Still Aheod

ffiffi

By mid-1958, the nation's economy should start. upward toward "the greatest era of production ever known, well-sustained by rising consumer inc6me," declared Nathaniel H. Rogg, head of the Economics department of the National Association of Home Builders, Washington, D. C.

Addressing members of the Home Builders Association of Los Angeles, Orange and Ventura counties at a luncheon in the Statler hotel, Los Angeles, the NAHB official said that what is happening now is the same as happened in 1948-49 and 1954-55, but it will probably last longer because the economy was rolling at a higher peak and faster clip when the current adjustment started. The current recession, he noted, marks the end of the lO-year era of shortages ill over the world.

For instance, he pointed out, the 1957 economic growth was 7/o compared with an average of 3/o over the last 20 years. "In some year we had to pay the piper," he said, "and this is the year we are doing it."

Within the coming decade, he continued, the time of shortages will be so changed that America will become a nation of two-home families, one near the place of occupation and another in some resort area. Already, he added, 50,000 such homes are being built annually.

NIr. Rogg predicts that new home building this year will at least repeat the 1957 level of 1,000,000 new housing starts and may go slightly higher.

Contributing to this great potential market for home building, he said, is the fact that one-third of present homeowners and one-half of present renters are dissatisfied with their. quarters and want something better, as proved by a recent survey.

Lumbermon Hordie Heqds El Dorodo Gounty C. C.'

William S. Hardie of the Kelsey Lumber Company, Placerville, Calif., has been electid president of the El Dorado County Chambei of Commerce. The annual dinner and installation took place the end of February.

Tff;",H'f";*lk

RepresenldJiveos: phocnix il::i'Tt,$q$""il*":tr'""s:l

Western Pine Assn. Announces Groding Rules for Roof Decking

Portland-Grading rules for roof decking in the l0 Western Pine region species have been adopted by the Western Pine association effective April 1, 1958.

Two grades"Selected" and "Commerci2l"21s 4.scribed in the new rules, Supplement No. 5 to the association's standard grading rules. tsoth have a maximum moisture content restriction ol l5/o on the surface and are designed for residential, factory and commercial construction use. The grades cover decking two inches and thicker and five inches and wider.

"Selected" decking is graded primarily for appearance with due consideration for its strength. Its face side (the side to be exposed and which has a V groove or pattern moulded into it) rvill have similar appearance to knotty grades of paneling. The back side, where appearance is not

such a factor, will be allowed more characteristics of less appearance value.

"Commercial" decking admits numerous characteristics ','r'hich detract from appearance, but nevertheless due consideration is given in the rules to strengtl-r factors.

Broad use of roof decking in construction, and subsequent new concepts of design which have sprung up due to it, made tl-re rules necessary.

Copies of the rules covering decking are available free of cl-rarge, and may be obtained by writing for "Supplement No. 5 to 1956 Standard Gracling Rules" to the Western Pine Association, 510 Yeon Building, Portland 4, Oregon.

Cliff Smoot Reploces Burkes

Cliff Smoot, formerly of Oregon, was named to replace Ken Burkes as salesmanager of Molalla Forest Products Co. on March 17.

7he Dependoble

Wholesoler

IMPORTED AND DOMESTIC IIARDWOODS

DOUGLAS FIR PLYWOOD

PONDEROSA PINE

DOUGLAS FIR

SUGAR PINE

WHITE FIR

HEMLOCK

REDWOOD

SPRUCE CEDAR

This is our 55th year of Reliable Service

lo nerlrl. LuuBER DEALERS...

with shipments of quality lumber products for your particular needs . .

to uuuBER rrl.r.s...

with proper distribution and honest representation of your products .

...qndRepresenling:

BYTES-JAIUilSON lUffBER COftIPANY-monulaclurers of Quoliry Sugor ond Ponderoso Pine

COATS-HUDDTESTON-BUCK tUtlBER GORP.-msnulacturers of 2" - 3" - 4" Rool Deck

GILCHRIST TII$BER COftIPANY-monuladurers ol Fine Textured Ponderoso Pine

McDONALD CEDAR PRODUCTS, LTD.-monuloclurers oI Premium Weslern Red Cedor Products

Established 1893

Ul|. E. Wholesale Lumber Company

Cooper

4848 West Los Angeles 19 o Phone WEbster 6-8238 . TWX- lA 443

WE SPEC'ALIZE 'N STRA'GHT CAR-IRUCK & TNAIIER SH'P'IENIS

Available LCL Our Yard: Ponderosa & Sugar Pine, Western Red Cedar, Redwood, and 2",3" & 4" Roof Deck

Booklet qnd Plons on Hog Fqrm Buildings Offered

A new booklet from Douglas Fir Plywood Association will give lumber dealers ideas and talking points to help them sell more to the farm market. "Life Cycle Housing,' describes a new mass-production hog raising system diveloped by Iowa State College and incorporaiing three specialty designed buildings planned for fir plywood constructlon.

DFPA, working with Iowa State College consultants, sponsored a_nd built a fully integrated life-cycle production unit on an Iowa farm. The unit comprises four structures : a farrowing building, two growing buildings, and a finishing building. Full details on the system and diagrams of the buildings are included in the booklet.

Inner and outer wall surfaces of all buildings, as well as roofs, are of %" exterior C-C fir plywood. Pens, stalls, feed

boxes and other installations are also exterior fir plywood, of varying thicknesses.

DFPA has prepared a construction plan for each of the three buildings (farrowing, growing, and finishing), including working drawings and bills of materials. The dealer could offer one or all of the plans to his farm customers as part of a package including the plywood and other materials needed to put up the buildings. A bonus plan for a hog trailer, used to transport animals from one building to another, is also available.

"Life Cycle Housing" booklets and construction plans may be obtained from Douglas Fir Plywood Association, Tacoma 2, Washington. Sample copies of the booklets are free; in quantity, they are $4 per hundred. Plans for the farrowing and growing buildings are $25 per hundred, for the finishing building, $50 per hundred. The additional plan for the hog trailer is included free on request.

tD MARTIN Remernbrs

I recalled in my last column something of the great sawmills that were building or preparing to build in the early days of The CALIFORNIA LUMBER MERCHANT. I hope I slighted nobody in that short report. There were many sawmills of mighty size in the, West in those days. There were mills in California with four or five head-rigs in their equipment. There were many mills of four or five band head-rig equipment in other Western states and in the Inland Empire. To report them all would require a volume. I just mentioned the three real monsters on the Coast.

And recalling' monster lumber installations, I must mention a retail lumber yard that comes under that category. The Hammond Lumber Company yard in Los Angeles was truly a monster. In a state where big yards were plentiful, this one stood out.

Harry Mcleod was g'eneral manager of this yard, and I recall him as one of the finest gentlemen I ever knew in the industry, a mall with a fine mind and a keen sense of humor. To make it short, this yard employed about twelvehundred people in yard, sheds, mill and office. It sold, on the average, half-a-million feet of regular building lumber every weekday. And it had a series of mighty storage sheds in which was stored other materials, such as hardwood lumber, hardwood flooring, and a vast variety of everything that goes into a building in Los Angeles.

I shall never forget my first visit to that great yard. I simply walked about and stared, and could hardly believe my eyes. And Paul Hallingby, who was Harry Mcleod's right-hand man in those days, pointed out all the sights and made the visit very much worth while. And Paul was one of the top men in my lumber history.-Ed Martin.

"Best idea ever to bring back live prospects" say Coralite dealers everywhere. Each personalized sample chip on your display board carries your name and Your address and becomes a walking ad for Y0U. 0rder yours today.

with the "whisk-clean" surface in 15 decorator colors. for new construction or remodeling.

GRADED

ARE JUST ONE OF OUR SPECIATTIES

"We ofier personofized service qs well cs o complete line of on-grode producls"

ttA Lumber for Every Purposett

J. E. Higgins Lumber Celebrotes 75th Anniversqry

The slogan, "A Lumber for Every Purpose" is seventyfive years old this month. J. E. Higgins Lumber Company, which first said it in 1883, is celebrating its seventy-fifth anniversary.

The anniversary is particularly pleasing to J. E. Higgins, Jr., president and son of the founder. "Within the past three years we have added a brand-new, completely automatic planing mill, and taken on distribution of several new types of lumber," he says.

"In 1958 we can still say 'a lumber for every purpose' and mean it rnore than ever. And it Davs off."

J. E. Higgins I-umber Company his yards and builclings occupying ten acres in San Francisco. The firm claims tl-re largest assortment and inventory of hardwoods west of Chicago. More than 1,500,000 kiln-dried board feet of some forty varieties of hardrvoods are in storage.

An additional three or four million board feet of better grades of fifteen kinds of softwoods are constantly in process of seasoning and kiln drying.

The firm also distributes plywoods, hardwood plywoods, wallboard, hardboard, flooring, mouldings and glues.

J. E-. Higgins Lumber Company began business in the spring of 1883 when J. E. Higgins, Sr. and Frank Allen established Allen & Higgins Lumber Company. Their yard at Spear and Howarcl burnt to ashes in the San Francisco earthquake and fire of 1906, but was opened again within four days to serve the rebuilding city. In 1908, after Allen's death, Higgins purchased his interests and gave the company the name it bears today.

J. E. Higgins, Jr., started rvorking in his father's yards in 1912, and became president when Higgins, Sr. retired

in the move of the entire operation to its present location at 99 Bayshore Blvd. (beside 101 Freeway just south of Army St.).

Five acres of the ten-acre yard are currently occupied by several large metal buildings-storage for kiln-dried lumber such as black walnut, oak, teak, genuine and Philippine mahogany, birch, ash, spruce, etc. Dried clear-heart redwood ar.rd C&Btr. Douglas fir are also big business with Higgins. Four Moore circulating dry kilns with a capacity of 100,000 BF operate continuously.

The newest building is headquarters for Higgins' indus-

SCENES BETOW SHOW THE VARIED ACTIVITIES oround ths J. E. Hisgin. lumber Co, plqnt. At left: Pockogsd ponelings of rolid Philippine A{o. hggony or€ monufoclurcd under fhe firm'r own brond. Light or dork rrd Philippine mouldingi ore offered lo molch; moulding: ol other hord. woods ors stocked lo mofch mony voriolics of hordwood plyw@d the firn sells, The Cenler rcqne shows the Ploning lrtill opcroiion slortcd in 1955 whgn fhe new building woi cofrplclcd, Higginr offgrg the oulput of ffve moulders, lwo woodi molchor., o ro.ow, rfroighl.linc rip sow, plonerr ond sonding equipnent. Right-"Mountoin of Mqhogony"; fhis siock of Philippine |{ohogony in thc Higgins yord3 roproianls o smoll percenlogc of the 2,000,000 feet lhe Rrm uruolly hos on hono or o prime impdter. Sqlesmon Roy

Ryon moy be seen ol th6 lower left

J. E. HIGGINS (lsft) ond WARD HIGGINS wcrc cought in o rore phofogroph whcn thry tempororily darertcd thrir own boiliwick lott tqll to ootr ovcr tho bridgc qnd tqko in tfia Grond Opcning of the cnlorg€d ond remodcled Stroblc lumbcr Co. in Ooklqnd in 7922. It was J. E. Higgins, _|r. who directed the constant expansion resulting

trial woodworkllg division. This is the brand-new planing mill referred to by Higgins when he says that "a lumber for every purpose" has greater meaning. The mill produces custom millwork for customers in addition to Higgins' own stock mouldings and packaged solid Philippine mahogany panel- ing. It began operations just two years ago and haa had milling equipment added constantly ever since.

Active with J. E. Higgins, Jr., president, is his brother War{ Higgins, vice-president. Ward's sons, Jack Higgins and Jim Higgins, are also well known by the firm's many lumber dealer customers. Jim Higgins- is general sales manager.

Outside salesmen are Bob Hall, Bill Carter, and John Enright; Ray Ryan is telephone and desk order man.

Sam Ferguson, g'eneral yard superintendent, keeps traffic moving; Norm Wilson is shipping manager, and Pat Patton directs the green chain and sticking. Harry Anthony just recently took over the job of manager of the mill when Frank Martell passed away. Len Kupps is credit manager and comptroller.

In all, some fifty people and fifteen pieces of rolling equipment keep thousands of board feet moving into, about, or out of the lliggins yard all day long, serving hundreds of dealer customers throughout Northern California in orders ranging from a board to carloads.

"fn an average week we fill orders for nearly three-hun-

clred different varieties, types, grades, or forms of lumber -hardwood, softwood, plywood or mouldings," J. E. Higgins, Jr. told us recently.

Jim Higginr ( cen ier ) congrolulolei his dod, Wqrd Hi99in. rishf) on the firm'. Dio m ond Anniversory, April 15, q5 Brolher Jock Higgins(ot lefr) owoils his lurn lo <ompletc fhc fomily circlc

"That's what we mean by 'a lumber for every purpose.' At seventy-five years of age, our firm is doing a bigger job, with a greater selection, than ever before. We hope our customers feel that we do it well," he said.

At[

big business with Higginr; in oddition lo Fir ond Redwood, lhc whola.qla yord offers mony vo.ielies of Pine, Spruce ond C6dor. 6.n1s-!quglor fir ir dried in Higgins kllnr ot th€ rotE of 200,000 b.I. p6r nonth; four Moore Crors-Circuloling Dry Kilns, holding 25,000 b.f. coch, dry o lotol of 500.000 foef per monlh of oll rpecies or lime, temperolurg ond moirture ore conlrolled to b6t suit lhe porficulqr hordwood or toflwood. Righi-{o voriolier of hordwood. oJc sheltcred in Higgin: buildings lhol cover five ocres; Lumber Clcrk Dove Gore hcre visw: rondon widthr ond lgnglh3 of Genuins Mohogqny from Honduros ond Guotenqlq

HISTORIC PHOTOS of the rise of fhe J. E. Higsinr lunbcr Co. oro shown in these rore colleclors'ilems. Token during ond aoon ofter lhc greot Son Froncitco o.eo d.thquoke ond 6re of 19C6, tha !(ones ihow: left-th€ Allen & Higgins [umber Co., Speor ond Howord ltreeti, ol 9:00 o.m. of April 18, 1906. Centcr-Two lodics in the high foshion of the ero slond by 6n on(ienl sofs ond brick lrirepto€e omid the rubble of the ruins following the disost6r, lhis rhol wos mode April 23, 1906. Risht-When thi! photo wos mode on Moy 15, 1906, Allen & Higgins hod 5wept oride thc oshar qnd wqr busilv helping Son Froncisco rebuild from the hovoc of ih€ monlh betore. At ,he right is J. E. Higgins, Sr., who wor to buy out Allen'. intereils lwo yedrs loler; in thg canter is Jim Mulcohy ond, ot lefl in group, Ed Bryont, lhe yord foremon, who wor lofcr to be.ome Son Fron<isco lor colle<lor.

lN A DAY'S WORK: left-Softwoods of better grodes kiln-dried or oi.-driod ore

Notl. Rerqil [umber Deqlers Assn. Moking Heodwoy in Boxcors Drive

The number of general purpose box cars available on the Class I Railroads in the United States are classified by width of the door openings and by the two standard lengths. The number of boxcars less than 50' long is steadily decreasing, and the cars longer than 50'are increasing. The greatest increase in the smaller cars is in those having an 8' door opening, and the greatest increase in the over50' cars is in those having 15' or more door openings. This indicates that efforts to promote double door cars, specifically the plug door car, must be having an effect on the railroads. It also indicates that we must continue to press the railroads for suitable cars for our purposes so that less single door and more double door cars will be built, said Robert B. Brown, I\4aterials Handling director, National Retail Lumber Dealers Assn.

Below are listed the number of plug door cars in use or on order: Great Northern-S in service on trial basis: Louisville & Nashville-IOO on order, delivery not deter-

ANOTHER HOMASOTE FIR€T

mined; Northern Pacific-SOO to be pgt into service late in 1958; Rock Island-50 in service on trial basis ; Santa Fe25, trial order, more to follow if successful; Southern Pacific-1,500 on order, 1,000 of these to be put into service in 1958; Union Pacifi.c-72S, 525 now in service and 200 on order for early delivery. Total--2,X)S.

Construcfion Contrqcts Down From 1957

Contracts for future construction in the United States in February totaled $t,953,422,W, a I0/o decrease from February 1957, reports F. W. Dodge Corporation, construction news and marketing specialists. This marked the second consecutive month in which contracts registered a l0/o decline. Dollar volume of contracts in the residential category amounted to $727,282,W0, down l7/o f.rom the same 1957 month. The number of one- and two-family housing units was down sharply, but apartment units again registered an increase, this time 2/o. The number of dwelling unite of all types totaled 59,172, a drop of. l4/o compared to February 1957.

New Mortar Addirive lmproves Tile Setting

'*'-.ifhis smort ne* mot"Criirl for EXTE

This new, weatherproof siding material is the most economical of its type and extremely easy to apply. Deeper, wider grooves-made possible by the high-density, s/a" thickness-run every 8" the length of the board. On both sides, the special 8-stage groove-lap joint assures rapid, true-line installation.

GVS is supplied in 4'x 8', 4'xt0', and 4' xL2' panels. On special order, GVS is also available in size 4' x 9'-at no extra cost, It is available primed front and back, or unprimed. Behind this board are more than 40 years'experience in the making of weatharproof materials. GVS ofrers supe- rior insulation value, durability, and weatherprotection - holds paint longer than wood. Use the coupon below to secure full details on this and other Homasote products, and for your copy of the ?2-page Homasote Handbook.

ma- terlats you already stock. gell only 3 patterns e day for 300 d&ys-you have neu pronts of $31,824 o year. cet the tull detatls from your Jobber or lfomasote Repre- sentatlve.

*I.t. nog. t$i-8itd Patten Comlant

One of the oldest of building skills but increasingly popular today, tile setting, has been given another boost into modern times by the discovery of a new mortar additive that can cut the time, effort and costs of a quality ceramic tile installation. The additive was discovered by researchers at the Tile Council of America. the trade association of 26 manufacturers who produce X)/o of domestic floor and wall ceramic tile. After extensive laboratorv and field tests. the new material is now being marketed in the form of an integrated mix with Portland cement or as an additive to be mixed with cement on the job.

Advantages of the material include economy, ease of application, high bonding strength, flexibility, water retention, wide range of uses, and time saving, the Council reports. It can be applied in thin beds of l/16-inch, or in thicker beds if leveling is required. Its bonding strength is from 100 to 300 pounds per square inch. The Tile Council discovery is quite flexible and will withstand great stresses produced in the backing material. Because it retains moisture, the new additive can be used to set dry tile. Particularly useful in setting tile over block walls, the additive can also be used over most dry wall construction. Tilesetters accustomed to working mortar will appreciate having a modern setting material that has these advantages and still can be applied with the traditional methods of setting tile.

Further details may be obtained by writing The Tile Council of America, 800 Second Avenue. New York t7. New York.

EASI-8|ID+ PATfEnNS oEer the dealer big proflt posslbllltles from a minlmum lnvestment. Each pattem you sell contslns comDlete blll of materlals-whlch you also 6eU. Ttre aver&ge selllng prlce of e pattern is ??S and sells fo! you $140.35 of

Zywv NL Co, INc.

109 Yearc on Calilornia Sheet

Pbilippine Mabogany and, lapanese Hardutood. PLY\rOOD

New Timber Designs in 1958 "Typicol Lumber Designs"

Over 300 typical designs of timber structures, from basic types of trussed rafters and heavy roof trusses to highway structures, towers, bridges and farm buildings, are listed in the new 1958 edition of "Typical Lumber Designs," just issued by Timber E,ngineering Company, engineering affiliate of the National Lumber N{anufacturers Association. Over 240 of tl-re listed designs are available from Timber Engineering Company, and most are available in planograph form, free of charge. Also listed are typical designs available from the Southern Pine Association and the West Coast Lumbermen's Association. The convenient 6" x 9t' booklet may be obtained from Timber Engineering Company, 1319-18th Street, N.W., Washington 6, D. C.

qnd Domestic-Philippine-Jopqnese

'Honesl Porotrooper

A new man in the ranks of the paratroopers was being questioned by some admiring youngsters. One of them asked:

"How long you been in training?"

Said the trooper: "Two months."

Asked the kid: "How many jumps have you made?"

The trooper grinned and said: "Not any, really. But I've been pushed out seventeen times."

Discovering o Friend

ff trouble never happened And sorrow never came. The only thing you'd know about Your neighbor, is his name.

If all your days were bright and fair And certain was your place, You'd only know a fellow by The features of his face.

Acquaintances upon this earth

Is all you'd ever ownff care had always passed you by And grief you'd never known.

Time was I used to nod at one Who lived across the way, I knew his name and he knew mine; We passed the time of day.

But nothing did he mean to me And nothing I to him, Until one evening sorrow came And all the world was grim.

I saw his face, I felt his hand, I knew he'd come to lend The strength I needed, O so much, Right there I'd found a friend.

'Tis not in sunshine friends are made. But when our skies are gray; The splendid souls that men possess Are never on display.

We cannot tell what lies behind The hasty nod or smile, Nor what of warmth will come of it In just a little while.

We only know that when we face The cares that life does send, We realize the passer-by Has changed into a friend.

-Anon.

He Guessed

A waggish character on Broadway appeared one day with a face that looked as if it had encountered a battering ram. Thinking he would lie about how he got it, a friend inquired, just to give him a chance to use his imagination. Instead, he was truthful. He said:

"I got these black eyes playing my favorite game. I like to call people on the phone in the wee small hours of the morning and say, 'Guess Who'?

"Well," he smiled through his bruises, "This one DID."

Antogonism of Afoms

We are taught, many of us from our youth upwards, that competition is essential to the health and progress of the race. Or, as Herbert Spencer puts it, "Society fourishes in the antagonism of its atoms."

But the obvious golden truth is that cooperation is good and competition is bad, and that society fourishes by the mutual aid of human beings. I say that is obvious, and so it is. And it is so well known that in all great military or commercial enterprises, individualism has to be subordinated to collective action. We do not believe that a house divided against itself shall stand; we believe that it shall fall.

We know that a state, torn by internal feuds and worn by faction-fighting, cannot hold its own against a united people. We know that in a Cricket or Football team, a regiment, a ship's crew, a school-the "antagonism 'of atoms" would mean defeat and failure. We know that a society composed of antagonistic atoms would not be a society at all, and could not exist as a society. We know that if men are to found and govern cities, to build bridges and make roads, to establish universities, to sail ships and sink mines, and create educational systems and policies and religions, they must work together and not against one another.

Surely these things are as obvious as the fact that there can be no hive unless the bees work as a colony, and on the lines of mutual aid.-Robert Blatchford.

A Gqllqnt Judge

A certain Southern judge was famous for his gallantries toward the fair sex, and his quickness of wit on all and sundry occasibns. One day he compelled a certain young lady to give some very unimportant testimony in a crowded courtroom, to the surprise of the attornies in the case. One of them said to the judge later:

"Judge, why did you think it necessary to place Miss Lovely on the witness stand in this case?"

"f1 ry3s1'1- of course it wasn't necessary," said the gallant judge. "But I saw she had on a lovely new hat, and I realized she was dying to show it."

New BUIIDING Ddvelopments...

A new post office will be built at 18706 E. Chapman Fll Modena. Calif.

Orange city. councilmen approved a junior high school site south of the Sycamore Elementary school.

Ground was broken for a $300,000 stmcture

Lamoson and Harbor streets in Garden Grove of Jeius Christ of the Latter Day Saints.

Anaheim Planning Commission approved a school building at Orange and Magnolia avenues.

South Laguna supervisors approved an exclusive own-your-own apartment house on the seaward side highway northwest of Bluff drive.

to be built at by the Church for a 76-unit of Coast

Ilunney Investment Co. was issued 87 permits for dwellings in I-a Habra south of Ocean and east of Walnut avenues.

Analysts i\{cKelvey and Ashton of the Chicago Real Estate Research Corp. will complete their report in April on a land use and marketability survey of Vallejo's multi - million - dollar Marina Vista urban renewal project.

West Covina City Council approved plans for an 80-unit motel on 3.5-acre site from designs of Burge-Roach, architects. Los Angeles City Council approved zone change from single-

Realtor William Zeckendorf disclosed plans to transform an 11,600-acre wilderness above the Pacific Palisades into a $550 million southern California housing development rivaling any in the U.S. It will dot the Santa Monica Mts. with dozens of 2S-story buildings. Zeckendorf, president of Webb & Knapp Co., New York City, expects completion within l0 years. The plan envisions one gigantic apartment house to each 100-acre tract preserved in natural state with riding trails, parks, tennis courts and pools, and each apartment having terrace and garden area. Buildings are planned on mountain tops with unobstructed views of mountains and ocean; each would house 200 middle- and high-income families. Zeckendorf purchased the tract, which is the size of Manhattan Island, nine years ago. The company has no other present plans for development in the Los Angeles area.

family to multiple-dwelling and limited industrial oh the west side of Etiwanda avenue north of Gault street in Reseda. Rotherburg Construction Co., Los Angeles, was awarded contract for a $189,278 unit at Fullerton Junior College. Construction started on a clubhouse for the Santa Ana Izaak Walton League on Santa Clara avenue. Members will furnish labor and materials for the artificial log building.

L. A. County Supervisors approved zone change from heavy agricultural to restricted commercial and single-family residential on 80 acres at Avenue K and 30th Street East in Lancaster.

Clark Elliott, Covina contractors, will remodel the Pomona School Administration Center at $70,945 cost.

Anaheim councilmen approved plans by Kazarian & Emerian for a 101-unit motel at }larbor boulevard north of Katella avenue. Marlin and Anna Hightower will build a 2O-unit motel at 1042 Ball Road in the same area.

Monterey Park Planning Commission recommended singlefamily zoning for more than 280 uninhabited acres in the western part of the city. Owners have been awaiting rezoning to start $30,000,000 worth of homes in the area.

Construction has started on the new $1,295,410 Lowell Junior High school in Oakland after razing the previous structure becduse of earthquake hazards. It will be ready for occupancy about September 1959.

Lake County Fair's new 5600-sq. ft.' building of ell-shaped construction will have two removable walls of panel design to accommodate any pattern in the exhibit hall.

C. C. Littlefield took out permits for two $75,000 multidwelling units in LaHabra. A l5-unit structure will be built at 730 N. and another at 750 N. Cypress.

Xollywood Jr. showin8 adlu3tablc matal 3aah.

-'llffilf,"'j;ll'"1,1i

D & R, Elevotes Jim Eccles

Hollywood Jr. fwins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors,. , for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Nole lhese 4-in-l ADYANTAGEIS

lf

Comforf

a The Hollywood Jr. Twim psrmlt mora liSht In litch.n snd serylcr porchcs.

a Giv! dequrtr clsy ventlhtlon.

a Insact.tight, rust.pmf screns.

a Sa3h Glass may ba clern€d with €a3c.

Gonvenience

a Nomorc dctourlng ardnd ! 3upcrfiu. ous axtra door with !n armtul of bund16.

a Nomorc 3a8gln& f,imry 3crlen dora whlch invitc inkudeF.

a Ac{r !s.n.dditlond protectlon for hou3ilifa. Sh! may onvaBa wltt 0t. 3id.B threu8h s!3h oponlng without unlckinS thc dff.

a Burghr-pmf. A 3lmplc touch of finlqF lekt xrh.

Economy

a Sav6 buying a S!rh, Sc@n lnd Storm Do.. Hollywod J6. !ro rll 3 combined into I d@r.

a Saves on hardware, hanging tnd

painting. Sav6 on bxpcnsivc replacemcnts. S!v6 spacc Tha Hollyrood Jr. Twins mry be hung to swing in or @t. L€aves available fl@r splce whlch is usually lct in lltchan or antry way.

Ponel or Flush

a Hollywood Jr. Twin3 giv. you your choic. ot a pansl or fluah d@r to h.mmhG with lny stylc rrchltecture or intaaior d6lgn.

a Flush dffi av.il.bl. in Philippinc Lutun, Oricnt l Ash (SGn) a Bi..tr.

a Panal d@E .valhblc in pina onltr.

WEST GOAST SGREEN GO.

civilian flight instructor for

The appointment of J. A. (Jim) Eccles (left), long experienced in the plywood industry, as assistant to George Royer, manag'er of the plywood department of Dant & Russell, Inc., Portland, Oregon, is announced by George M. Syversen. president of the nationwide ltimber concern. Eccles' business career has been with such concerns as Long-Bell LumberCompany,M&MWoodworking Company, Diamond Lumber Company and Vancouver Plywood Company. During World War II, Eccles served as the army at Tucson, Arizona.

I7e Ship From CRA Mills Exclusively "For Better REDSTOODBetter Call Sierra"

expected to bring participating dealers an unprecedented number of leads from visitors wanting to improve their existing homes or interested in building new ones.

The promotion is designed to give lumber dealers an

unusual opportunity of strengthening their bonds with builders and adding new ones to their clientele.

Dealers will make the model homes available to builders and their prospects and will turn over to them the names of visitors at the dealer-sponsored "open house" who express an interest in building.

Masonite Corporation offers its dealers both short-range and long-range viewpoints for participating in the promotion, according to Paul B. Shoemaker, vice-.president in charge of sales, who said:

"This is a crucial year for retailers and our entire economy. We have in this promotion a topnotch vehicle for improving the sales and profit position of our dealers. Efforts of this type-which sell basic produqf5-a1s bound to have a beneficial effect for not only the participants but the general economy.

"This promotion has the ingredients for capturing today's most elusive goal of every lumber dealer: the same consumer dollar for which a variety of competing sales forces are fighting.

"Our 'Showcase of Famous Brands' promotion supplements and implements another nationwide effort backed by the building industry under the banner of the Home Improvement Council. Surveys have shown that about 80/o of. the people visiting a model house are looking for ideas to incorporate in their present homes. The balance are interested primarily in building a new home.

"With the lumber dealer as the promoter of a high-grade

ond Poul B. SHOEIAAKER, Yiclprcridcnt 'of th. irm ond o HIC dirclor, tnilc thcir opprovol of froor plonr qnd homa dcignr rcndqcd by lhc notcd orchitccl, Rudolph A. A{oltdn, AIA

model home, he's in a wonderful position to benefit himself, local builders, the Community and the economy as a whole.

"Looking at this promotion in the long range, we are positive that dealers who wholeheartedly participate will profit from the experience when the light construction market really begins booming, as now predicted, in the early 1960s.

"The Dealer who knows the effective merchandising methods today and in the coming years is the one who will be most successful."

Mr. Shoemaker pointed out that the model home is virtually selfJiquidating, that the lumber dealer is not competing with builders but rather is supporting them, and that it fits into any building, lhnd development or Lu-Re-Co plans dealers have.

Seven house designs have been especially made for this promotion by Rudolph A. Matern & Associates. Mr. Shoemaker described them as "imaginative in concept, interesting in detail, rich in local merchandising value, comfortable and convenient in keeping with modern living concepts, and very salable."

Using the famous "living cdre" concept as a base, any of the designs may be expanded by the owner to fit his particular family requirements. The "living core" itself consists of an entrance foyer, living room, dining'room, kitchen, one-half bath and family room. Each is available in a variety of styles, arrangements, materials and features. Styles riray be traditional, contemporary or modern; ranch, story and a half or split level. The house may be built over a basement, crawl space or slab.

Another flexibility in the design is that the model can face in three different directions on the lot, with three different choices of garage location, as well.

Designs of the "Showcase" promotion houses incorporate the latest ideas on consumer "wants" as expressed at the second annual "Congress of Better Living" and other research of people's likes and dislikes. Mr. Shoemaker pointed out that the architectural firm's affiliate, Homemaster Publications, Inc., has done extensive research on the popularity of various house plans. More than 50,000 homes based on the affiliate's plans have been built in the past 10 years, he said.

Depending on his own wishes, the dealer may build the house himself or have a contractor build it; the house may go in or near his lumberyard or on a residential site.

A fully-planned kit of promotional materials and ideas is available to participating dealers. Beside this, the company offers seven new house plans for selection, a complete step-by-step plan of action, national advertising support and an extensive program of publicity and community relations.

The booklet outlining the plan of action is based on sound experience and covers the following topics: model home and the dealer, selecting basic plan, choosing lot and location, financing; decorating, furnishing and landscaping suggestions; publicity and how to get it, pre-open house promotion, how to stage the open house promotion, how to get active new home prospects and remodeling leads, how to attract new builders accounts, and special tie-in promo-

The promotion kit contains:

A plan booklet for consumers on the seven "living core" home designs-including renderings in color and floor plans; newspaper ad layouts, a complete publicity kit, radio and television copy, films and transcriptions, two-color direct mailer, consumer give-away "idea" booklet with dealer's imprint on cover, wall banner-window streamer, prospect cards, "Showcase of Famous Brands" wall plaque with space to list the famous brands featured in model home, directional arrows, interior feature signs, and outdoor signs. All these items are made available to participating dealers at no charge.

Names of all dealer participants will be listed in a full-

in REDWOOD ittg...

Ceilified K.D.

VG & FG Stock

All Patterns

Mouldings

TLademarks, treasured by their owners, can also become valuable to buyets as guideposts to quality. Such a trademark is backed by Union Lumber Company's three-quarters of a century of quality Redwood service.

MIXED CAR

SH I PflIE NTS

Modernized mills and equipment and accurate filling of orders help keep true-"once a Noyo Dealer-always."

SAI.ES REPTESENTATIVES THNOUGHOUT THE NATION

IREE FARMENS AND MANUFACTUNERS

color page advertisement appearing in a September issue of The Saturday Iivening Post, published in time for local promotion during National Home Week. Masonite will provide ad blow-ups, special envelope enclosures for monthly statements, and a special drop-in newspaper mat.

The publicity program includes a package of stories ready for tailoring and placement in local newspapers, a typical radio interview for use on local stations, and att eight-page newspaper supplement to help put over the model home promotion and to be available for independent distribution by the dealer in nearby communities.

Among the ideas suggested to dealers in the promotional kit is a design for a selling center. This, of course, would be outfitted with the famous brand names selected by the dealer for his model house.

When the dealer agrees to participate in the promotion, he will be given a set of four working drawings, elevations, specifications and bill of materials, plus the promotional package.

Examples of hardboards suggested are various types and

styles of exterior siding, often specified for use with stone or roman brick. These are Shadowvent, Ridgegroove, Panelgroove and Tempered Presdwood with battens. Another exterior application is "Peg-Board" for sofifit vents with Presdwood. Misty Walnut, Seadrift, "Peg-Board," Marlite and Duowall are suggested for various accent walls and other areas of the interior.

l) t/ /.

l'et 6on6L{,1

CRA Publicity IVIan Barney Bates returned to San Francisco late last month from a 10-day trip through the midwest and southwest and business sessions in Cincinnati and Dallas.

' Art Neth, Sherman Oaks wholesale lumber executive, returned last month from an extended survey trip through northern California and Oregon. His firm represents Dant & Russell in southern California, along with other Pacific Northwest mills.

Jim Tyler, executive of Dorris Lumber & Moulding Co., Sacramento, was a recent visitor with Sterling and Florace Wolfe at Marquart-Wolfe Lumber Co., Hollywood. His hosts feted him at Mike Lyman's Hollywood & Vine spot before he started out to see other Southland accounts.

The Pacific Lumber Company's Ha,rry Hood returned to his San Francisco offices after a Z-week trek around Hawaii on business.

BIUE DIAMOJID hI#.S €YPsUM WAIIBOARD

E Jilmi

Gypsum wallboard craftsmen know the importance of Blue Diamond uniformitg. Uniform characteristics aid in the fast production of smooth, ffre resistant walls and ceilings. rUniformitg is a result of quality control.

Blue Diamond quality conbol begins with the grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the ffnal placement of dunnage to safeguard its condition in transit.

Applicator craftsmanship and Blue Diamond uniformity join hands in producing smooth . sokd fire resistant walls and ceilings.

Roy Stanton and his bride have picked San Marino as their new hometown and recently purchased a fine residence in the exclusive' community.

Elie Destruel of the Mead Clark Lumber Company and his wife are currently living it up aboard a cruise vessel in the Caribbean. T'he Santa Rosa dealer left March 26 and plans to return the end of April.

Ada and Dee Essley spent the Easter holiday at their Laguna Beach home with family and close friends.

Oscar Green and Twin-City Lumber Co. Partner Hac Collins spent the week of March 10 visiting southern California accounts and T-C's Beverlv Hills office.

Dorothy and Clif Rob-erts spent a long Easter weekend at Deep-Well Inn at Death Valley, Calif., following her return from the east.

Simpson Redwood Salesmanager "Mac" McCormick has returned to his Arcata'office from a few weeks' business trip through the Southwest.

Ida Cunner, president of Los Angeles Hoo-Hoo Ette Club No. 1, spent a few days in Good Samaritan hospital last month but is now reported back on the job at MarquartWolfe Lumber Co. and feeling fine.

Paul Gaboury, owner of Golden Gate Lumber Co., Berkeley, spent the second week of April calling on his Oregon mill connections.

Lloyd Webb, manager of the softwoods department, E. J. Stanton & Son, is back at the L. A. wholesale concern after a wet week in northern California.

Georgia-Pacific's "Riff" Riffenrath and Mrs. Riff went all-out for their 1958 vacation. Toured Europe, they did, the first two weeks of March and returned home (somewhat reluctantly) to the Bay area and reality March 17.

Sunlqnd Yqrd Glosing Glorified

Nlartin Weisel, owner and president of the Sunland Lumber Co., Sun Valley; Calif., has clarified the closing of the company's retail yard located at Claremont as reported in the last issue. He says that the closing there was due entirely to personal reasons and will in no way reflect on the suicessful operations of Sunland's other three line yards and the home yard at 8172 San Fernando Road. The El Monte yard is managed by Mayer Weisel and Jack Adelstein, the Norwalk yard is managed by Adelstein, and the Lancaster yard is managed by William Weisel.

Allenby Joins .Medford Gorp.

Jack Allenby, former salesmanager of Ukiah Pine Lumber Co., Potter Valley, was'named assistant salesmanager of the Medford Corporation, Medford, Oregon, on April 15.

We are soles represenlofives for fhese oufsfonding mills:

Moc-Young Lumber Co.

Hulbert & Mufily Co., Inc.

Americon Timber Corporotion

IVlothews lumber Co.

Plumos Pine Co.

Sond Creek lumber Co.

Twin City Moulding Co.

rwlil.clrU 1UTEERCo.

NRLDA President O'Xlolley Urges Gloser Bond Between Deoler ond llonufqcturer

Seattle-Manufacturers could do much more to help retailers market' and merchandise their products, believes James C. O'Malley, president of the National Retail Lumber Dealers Assn. Speaking before the 55th annual meeting of the Western Retail Lumbermen's Assn., O'Malley stated that he had expected a postwar "revolution in the marketing and merchandising of lumber and lumber products.

"But many manufacturers have been so interested in their production problems, in getting balanced operations , and in developing new products," he said, "that they have overlooked the retailer's problems." Spokesman for 30,000 independent retail lumbermen, O'Malley commended the Douglas Fir Plywood Assn. promotion program and the proposed lumber manufacturers merchandising program, which will "help retail dealers make money.

"As retailers we want to do everything we can to promote and foster these merchandising programs," he laaea. "The retailer's success automatically reffects all the way back to the manufacturer," O'Malley told the conference.

"But many manufacturers make the material, send it out, and that's all there is to it.

"Get out of attics and basements with your promotion," O'Malley stated. "We don't even have them in the Southwest, wirich is the most dynamic market area today'.Attic and basement materials should be moved to the patio for modern living."

O'Malley id vice-president of the O'Malley I-umber Co., Phoenix, and manages the operations of 19 O'Malley y-ards and stores in central and southern Arizona. He has been active in lumber merchandising for the past 2l years'

Turning to retailing, O'Malley, wlros-e own firm carries on a welllrounded meichandising and advertising progrlm' reminded dealers that they must do more than make "just direct sales." They must merchandise quality, sell service and promote financing.

nlt ir difE"ult foi many of us who have been in the retail game for a long time to amend our ways, but we must do it," he said.

O'Malley appealed to members to work thro-ugh their' state and iegib;al associations on a long-range plan to sell quality materials.

"'Oir industry is only as strong as our.retail yards," he cautioned. "Th-e natioial organiiation will streamline its operation and do a better job-for you if, as individual yards, y^ou do better jobs in youi regional associations."

Teco Announces Glue School

Top attention will be given to modern gluing-techqg"t? and practical gluing pioblems at the 27th Teco Short Course in WooE Adfiesives and Gluing to be held May 5-9 at the wood products laboratory of Timber Engin-eering Company, research affiliate of the National Lumber Manufactureri Association. The course is designed specifically to train wood industry production personnel in the latest eluing and laminating-techniques for wood furniture, lamiiatedtimbers, woodworking ind other wood products and to help them improve their product, increase production, save time, material and labor, and otherwise operate more profitably.

To give adequate time and attention to each class member's training needs, the class is limited to 15 members enrolled in the order in which applications are received. Complete information is available from Timber Engineering Company,4812 Minnesota Avenue, N. E., Washington, D. C.

Prodqnovich Buys Oqklond Dry-Kiln She ro Operote qs Lumber Fqctors

One of California's largest custom dry-kiln oDerations. valuecl at more tlian $500,000, was purchased by Proclar.rovich llnterprises of Oaklancl on April 1. The plar.rt, locaterl at the foot of 6.lth Street in east Oaklancl rn'ith offices at 6235 Tevis St., will be operated under tl-re name of Lumber Factors, Inc. Dar.rilo Proclanovicl.r, presiclent, said the neu' organization u'i11 provide clrying and ltrocessing service for Northern California shippers of hardl,voo<l and softu,'ood Iunber. James H. Hou'ard, for many years rvith Proclanovicl.r as sales engineer, has been a1>poiniecl general manager.

Irrcluded in the purchase are 7l acres of choice industrial property ecluipped with 16 \Ioore dry kilns, and warehouse storage for rnore than 1,000,000 bf. of lumber. Tl-re yard, lvhich is servecl by three spur tracks, u'ill accommodate another 6,000,000 bf. of lumber storage.

"F-llarcl Taylor l-ras been appointecl salesmanager ancl is norv ac<luainting the many lumber importers, brokers and mills throughout tlie state with the facilities olTered by Lumber Factors-air clrying, dry storage, kihr drying or milling. Harol<l l)arsell, former sales cor.rsnltant and cor-rstruction engineer for Nloore Dry Kiln Comparrl-, rvill directly supervise all cust()rn drying.

Mqteriqls Hondling €onference Mcry 8 qnd 9 in Los Angeles

Plans have been comoleted for the 1958 \\'estern Materials Handling Conference in Los Angeles, NIay 8 and 9, cluring the first tu'o clays of the 2ncl Western Nlaterials llandling Show, sponsorecl by the I-os Angeles AMHS Chapter. The conference will be held on the $ls1r,' grounds, at the Great \Vestern Exhibit Center, near the intersection of Atlantic Blvcl. and the Santa Ana Freervav.

Att nlrd, qdrl flruaclil loo/pX UiJ/4errJ Selal 4uz

OAK, BEECH, qnd MAPIE FIOORING Brodley Unit Wood Block Flooring Higgins lominoted Block Flooring

Ook Threshold ond Sill

Cedor Closet Lining

Truck Body Lumber ond 9okes

A.L.lloo\yER. (E(D.

So-Csl Building Mqteriqls Compony

Shows Sqles Film for Deoler Personnel

A motion uicture that l.relus lumbervard uersonnel to nteet peol)le ir beitrg shor,r'rr arrrl sporsoie<1 b1: Dick F'reeman, r-ice-presiclent, sales, for So-Cal 13ui1ding Nlaterials, Los Angeles wl.rolesale firm. lt is callecl "Chuck rrA,'oods GoGiver" arr<l rvas proclucecl for clistributors' rlse by the Wood

Conversion Company, mauufacturer of Balsam-Wool, Nu\\'ood and Tuff-Woocl. This tirnely film shows lumberyard personnel hor,v important and easy it is to sell. And' more inrportaut-it creates a real desire to sell.

\rarious Sonthern California lumber people l-rave had the opportur.rity to see this guide to better salesmanship, inclucling \\'. E. Cooper Lun.rber Co., [-os Angeles; Eagle Rock Lumber Co., Eagle Rock; Betts-Sine l,umber Co., Culver City; \\r. M. Daiy Lumber Co., San Bernardino; Atlantic Lrrmber Co., N4aywood,.and otl-rers. The sales education film is available to all retail dealers and a call to Dick Freernan will set-up a date to show it right in your own lumberyarcl.

"It only takes 25 minutes to let Chuck Woods' experience help you and your staff turn prospects into sales and small sales into large volume," Freeman said. "It creates greater customer satisfaction, too."

Freeman is assisted in "How to Put Life in Your Selling" by H. A. Wallace, -Jr., sales representative in Southern California for the Wood Conversior.r Comoanv.

Sqn Diego Hoo-Hoo Concotenqte Six Kittens in Februory

San Diego Hoo-Hoo Club 3 held a Concatenation in La Nlesa, February 28, and initiated six kittens. There was a fine attendance of 75 members for this important event and the gathering was also attended by Supieme Custocatian Don Bufkin of the Supreme 9 and l-os Angeles Club 2.

Tl-re new lumbermen who saw the light in La Mesa were Pat Murray, Lewis Slavens, Jr., Warten Peterson, Lewis Frechette, Charles Isaac and Bob Nelson. There were also tl.rree welcomed reinstatements at the meeting: Tom Coonev. Bill Loizeaux aud Hilton No'*r'lerr.

A&B Lumber Sqles

R.elocqtes qt Gross Volley

E. C. "Brandy" Brandeberry, owner of The A & B Lumber Sales, Inc., moved his general offices to Grass Valley on March 26, alter headquartering at 525 Market Street in San Francisco for the past 10 years. New n.rail service (P.O. Box 928, Grass Valley ) , phone ( Grass Valley 2300 ) , ancl teletype service (Grass Valley 200) are now in effect.

The A & B Lumber Sales organization was established dur-

Bob Hoover Stuort Jones

Dick Hoover

2185 Huntinglon Drive, Sqn Morino 9, Cqliforniq

ing August 1947 by Brandeberry and Peter Albertson. Prior to his affiliation with A & B, Brandeberry had spent several years with Ivory Pine Co. at Klamath Falls. Before that, he was with Weyerhaeuser Timber Co. at Longview.

Albertson and Brandeberrv continued as business associates rrntil July, 1954, when Alberison died. Brandeberry operatecl a short while on his own and then admitted Bill Buettner to an interest in the wholesale lumber concern. Brandeberry and Buettner continued as principals of A & B Lumber Sales until earlv this vear. when Buettner withdrew.

Moulding Plont to Resume

Alturas, Calif.-Barney Smith, owller of a moulding plant here which has been closed for some time, plans to resume operations n'ith a small crew and increase his operations with improvement of the moulding market.

Eisenhower Signs Bill to Spur Slow-goited Housing Industry

President Eisenhower has signed the new "Emergency" housing bill liberalizing FHA terms, removing discount controls, and extending the VA home loan program.

Arguments for the $1,850,000,000 law in the Congress

EXfnA SE?VICE or EXThA QAAUTY

UNITED OFFERS SPECIAT SETECTION OF WIDTI{S, TENGTHS & TEXTURES FOR SPECIAT REOUIRE'YTENTS

L.C.L. SHIPMENIS FROA,I YARD SIOCK

There is no subsfif vle tor Service

UNEED

VA Ends Home Down-PoYments

Washington, D.C.-The No-Down-Pbyment status was restored to GI home loans April 4 with announcement by President Eisenhower that the Veterans Administration would immediately remove the 2/a down payment required since 1955 on VA-guaranteed home loans. Veterans will, however, continue to pay cash for the expenses of closing a home loan.

were not that there was a serious slump in house construction, but that such action was needed as a quick "shot-inthe-arm" to the economy generally.

The sponsors of this legislation contend that it sult in 200,000 additional units annually, reports tional Retail Lumber Dealers Assn.

The major provisions of the new housing law

are :

1. Reduces the down payments required under Sections 203 and 220 sales housing programs. Under the present law an FHA-insured loan under these sections can not exceed 97% of the first

$10,000 of value, 85/o of value above $10,000, under $16,000, and 70/o above $16,000. Under the new law, the loan can not exceed

will rethe Naand e7%

of value on the first $13,500.

2. Provides the following special assistance funds for FNMA to create an immediate market for mortgage loans :

(a) $500 million additional to be used at the discretion of the President to purchase mortgages.

(b) $50 million additional for the purchase of military housing mortgages.

(.) $1 billion for the purchase of FHA and VA mortgages on new homes where the loan does not exieed $13,500 (a new special assidtance program).

Repeals discount controls on FHA and VA mortgages. Authorizes FHA to increase the interest rate on Capehart Military Housing mortgages from 4/o to 4%%.

Extends Veterans direct loan program and the VA home loan guaranty prog4em to July 25, 19ffi.

Maximum loan amount of the veterans direct loan is increased from $10,000 to $13,500.

7. Pro'r'ides an additional $150 million for each of 2 years for the VA direct loan program.

8. Authorizes VA to increase the interest rate on the direct and guaranteed VA loans up to a ceiling of 4fu/o provided the rate established is at least onehalf of one percent below the'established rate of FHA Section 203 mortgages (which is at present s%%).

9. Permits VA to give builders a firm commitment on direct VA loans upon payment of a 2/o fee, and permits advances to a builder during construction up to 80/o of the cost of the in-place construction.

10. Directs the VA to establish only requirements that are in keeping with the surrounding area (which would mean less strict requirements in rural areas).

None of the representatives of home building or financing groups were given an opportunity to appear and testify on this legislation prior to its enactment into law. There was no opposition to the bill either in the lfouse or the Senate, and very little debate.

Early in May, committees of the Congress will hold hearings on all other pending housing bills, including the Administration's housing proposals.

Chandler Yqrd Gets Ad Agency

Chandler Lumber Company, veteran Valley supplier to the home-owner and building trade, hds selected the Ed Belford Agency of Studio City to head up its advertising and public relations plans, announces Stanley E. Brown, president. Kick-off campaign, budgeted at $10,000, includes the Los Angeles Times, community newspapers, radio, direct mail and "In Person" shows to be staged at the

DISCUSSING PLANS for the campaign are (seated) Stanley E. Brown, president of Chandler Lumber, and (1. to r.) Belton Love, sales manager for Chandler Lumber; Hal Gold, Ed Belford, Ed Belford Agency; and Nola Thorp, Hollywood starlet, who will act as hostess for Chandler Lumber Company.

S-acre establishment in Van Nuys, revealed Hal Gold, account executive for the agency.

Chandler Lumber Co., located at 7817 Van Nuys Boulevard, Van Nuys, has a unique and orginal do-it-yourself retail operation that allows the customer to make selections on a serve-yourself basis.

Gontrscfors Going to School

Men, material, machines, money and their inter-relationship will'be analyzed, at the second annual Building Contractors' Educational Workshop, being held from April 10 to May 15 on the UCLA campus. Sponsors are the UCLA Graduate School of Business Administration, IJniversity Extension, and the Building Contractors' Association of California.

Stick with quality . . . and grow! When you sell siding, ftnish and paneling from Hobbs Wall, you've made more than one sale. You've taken a giant step to the next sale. Grade for grade, size for size, the best buys in Redwood come from Hobbs Wall. As they have for over 93 years!

For prompt service call, write or wire us directly.

l. Willior?t. Bo"le Co*pana

- Importers and Brokers -

PTYWOOD & LUMBER From the 0rient

ADq,m"s 1-4361 o 204 Eqst 32nd Street o Los Angeles 77, Cakfornia

Hoo-Hoo Club 2 Meeting Neorly 'Gqlled' on Account of Roin; Will PloyGolf Motches loter

The Nlarch 2l golf tournament of Los Angeles lloo-Hoo Club 2 at Candlewood Country Club in Whittier was rained out and will be played at Los Coyotes Country Club, April 77, bgfore the next meeting in June, according to Harry

LU'IABER INDUSIRY DONORS

to Hoo-Hoo Club 2 Woodworking Shop

LeRoy Boys' Home, loverne, Cqlifornio

(Gittg of Moteriols)

We3torn Mill & Lumber Co.

F. l. Jordon Sosh & Door Co.

New Pocific lumber Co,

Smirh-Robbins Lumber Co.

Srohl lumber Go.

Cole Lumber Co.

ItlcGoy Wholercle Lumber

Bough Brothers

E. L. R.itz Co.

Ci?y Plywood, Inc.

Arrhur J. Horff Lumber Co.

Robert D. Johnson

D. Byron Armstrong

Lerreti lumber Co.

Kenneth Schmidrke

Forest Producls Solcs

forler, Websler & Johnson

Fronk Click

lowrence-Philips Lumbor €o.

Richord Hoover

Shipments from Relioble Sowmills of DOUGLAS FIR, o PINE

L.C.L. REDWOOD from Yord

Tocomq lumber Soles

Far West Fir Soles

Chorles A. Piercc

North Stor Lumbcr Co.

Wellc Cusrom Millwork

Bob Riddcll

Al Bufkin

Koehl & Son:, John W.

Torzqno lumber Co.

Mocco lumbcr Co.

tlo:on Supplics

Houre of Hordwood

Golden Rule lunber Co.

Pornons Volley Hordwore

Williom M. Dory Co.

Bohnhofi Lumber Co.

ilorgon-Dovidron Lumber Co.

Tingley's

United lumber Co.

Horvey Koll

Boond-Doly lumber Co.

leon BenwelL-Cclif Vocotionol Foundotion

(Gifr3 of Ca3h)

Hysler Compony

Jqck Brurh

Gus luellwirz

Eddie Bouer

Bob Osgood

'Tv" Cobb

Frcncis "Pop" Honson

Roy Stanton, 5r.

Dee Ersley

E. J. Stcnton & Son

ENOEUNANN

SPRUCE WHlILESALE

FOREST PRIIDUCTS CIIMPANY

87Ol Wilshire Boulevqrd (Suite 2OO)

Beverly Hills, California

Phone: Oleonder 5-6312

Boarrd, Snark of the fraternal order of lumbermen. The weather also was responsible for a small turnout for the dinner party during the evening.

Black Cats attending the banquet enjoyed the baseball program featuring Johnny Lindell, former Hollywood Stars pitching ace, no\,lr sports director for the Seven-Up Youth Foundation, and who for many years was a member of the New York Yankee baseball club. In addition to the fine talk given bv Lindell, movies of the 1957 World Series were an added feature of the evening's entertainment.

Cqrl

POYNOR Rnlph DALES, Buyer ' Ukioh, Cqliforniq

Chon 'IIAHONEY

Prexy Boand thanked the membership for its response to the needs of the LeRoy Boys' Home woodworking tool drive and declared the results were far above expectations. The workshop at the school is now functioning and additional equipment will be furnished during the balance of this year and next, it was said. This educational activity has

been fully sponsored by the membership of Los Club 2 and has been an outstanding success. Angeles

Next Los Angeles Hoo-Hoo Club 2 meeting day, June 6, at Inglewood-golf tournament party.

John Moyfield, Jr. Joins RRCC

be Fridinner

flre Only POSTTM Wov fo

:i: :i:.:: -, r:':.i::r:+:,riii;i!irii+rlj:ii.?iril,, John Nlayfield, J'', (left) Of Eureka, has been appointed a field representative for the Humboldt and Del Norte counties area of the Redwood Region Conservation Council, announces Carney J Campion, secretarymanager of the RRCC. Mayfield, 21, is currently attending Humboldt State college. He will graduate this coming June with a major in business and a minor in forestry. The new field man brings to his post a background of forest experience ranging from woocls work to retail lumber sales.

While attending Ukiah High school, Mayfield was selected the outstanding student of the 1954 Junior Logging Conference. He l-ras attended each JLC since, as a speaker and unofficial staff aide. In his new position he will be called upon to help supervise the forestry field events of the sixth Junior Logging Conference to be held in April at Mendocino Woodlands, to coordinate tree planting ln the areas between Miranda and Crescent Citv. and [o work with local educators in the northern countiis on the poster and essay contests currently being conducted in the sihools of the region.

DECAY & TERMITE PREYENTION

PRESSURE-TREATED TUAABER IS YOUR INSURANCE

Show the public with Wsrren Efue*

Pressure -Treated Lvmber ]hot you ds a lumber dealer o,re vitdlly interested in soleguarding ygur luture o,nd yovr cusfome r' s investment.

*ln combinstlon wi?h chromated zinc orscnste-opproved by city, aounty, ttrt. ond Fcderal specificofions.

The Above Brond, Plus the Worren Blue Color, is Your Assuronce of Moximum Proleclion

-WE RECEIVE BY WATER, RAIL OR TRUCK-NO ORDER TOO TARGE OR TOO SMAII,-

M(lISTOP

Moistop is made of rot-resistant Sisalkraft bonded to polyethylene resulting in an exclusive product with strength znd long-Iife. Labor costs are cut because M-oistop,has "body'lcan be applied quickly. Large job rolls of 72',84',96".

Meets FHA and VA Minimum Propertv Requirements for under all concrete, on, above or beiow irade. Now also available in flashing widths 6" to 60".

S|SAII(RAFT Gorporation tt ll* llorttmery 3t., 3cn francirco l, Calll. Son Froncirco. GA l-2106 Lq

AnSqlsr.

lAllfox 8€t65

For

Be]]er Service

(',nd fnsured Quofiry Look

lN(.

NEvqdo 6-05Ol

FAirfox &79a2

TWENTY-FIVE YEARS

As Reported in The California Lumber

Donald T. Sudden, 38, San Francisco lumberman, died suddenly February 28 alter two clays' illness with pneumonia in a San Mateo hospital. He had been president of M:est Coast Lumber Co. ..-. B. J. Boorman, chairman Advertising committee, Iiast Bay Lumbermen's Institute, suggested the industry adopt the slogan : "Make It GoodBuild With \A/ood" . . After a tour of the southern California earthquake disaster area, A. C. llorner, San Francisco, in charge of the western offce of the National Lumber Manufacturers Assn., reported that wooden buildings had most effectively resisted the tremendous earth tremors.

Jim Wisnom, Wisnom Lumber Co., San Mateo, wrote Jimmy Atkinson that he had visitecl his former home in Ireland on his crlrrent world tour Red River Lumber Co. installed a diagonal clipper at its \Arestwood plant Albert Coats and his bride returnecl to Tillamook. Ore.. after a San Francisco honeymoon The steamer Daisy Gray arrived in Stockton with a second cargo for WendIing-Nathan Co. . J. H. Kirk, manager of the S. P. Mil-

AGO TODAY

Merchant, April 15, 1933

ling Co. yard at San I-uis Obispo, was injurecl in an auto accident early in Nlarch . John Olson resigned as L. A. manager of the Chas. R. McCormick Lumber Co.

Lester Elliott bought the Lodi Builders Supply & Lumber Co. and severed connectious with the Valley Lumber Co. there. Geo. L. Meissner will continue the Valley yard assisted by Robert S. Fuller, Jr. . . . A. F. Stangor returned to the retail lumber business with purchase of the Clearwater (Calif.) Lumber Co., whicl-r he had sold earlier The Humpl-rrey-Farrar Lumber Co. openecl a retail yard at Berkeley. W. D. Farrar was formerly with Tilden Lumber Co. and Sam Humphrey with Lay-Rite Floor Co. . Kame & Noble started a new lumberyard in Visalia Roy Brown, recently with Dolan Building Materials, Sacramento, opened a lumberyarcl south of town C. H. Weber, former Michigan and \Arisconsin lumberman, died at 81 in Long Beach. He leaves three sons: L. H. Weber, BrooksScanlon Lumber Co.; W. H. Weber, Pickering Lumber Co., and A. J. Weber, Nfodesto.

Leonard C. Hammond returnecl to lfammond Lumber Co. from an S-week eastern business trip C. E. Helms, vice-president of the Chas. R. McCormick Lumber Co., toured the northem operations W. O. Mashek, manager of United Lumber Yards, Inc., Modesto, operating eight Valley yards, visited in San Francisco H. Sewall Morton of Hill & Morton, Oakland, made a 5-day trip to the Booth-Kelly Lun-rber Co. in Eugene A. M. Schwarz of the Scl-rwarz Lumber Co., Miami, Ariz., was a southern Cali{ornia visitor . . The Lafayette (Calif.) Lumber Co. constructed a new shed . E. D. Baldwin resigned as manager of the Spanish Peak Lumber Co., Quincy, Calif.

Members of the Lumber committee of the California Retail Lumbermen's Assn. and members of tl-re redwood mills met at N{orrterey, March 25, and were entertained by local Iumber dealers. Ralph Duncan, Merced Lumber Co., and Fred Holmes, Holmes Eureka Lumber Co., presided. In the golf tournament, the J. H. Holmes Cup \^,,as won by Homer T. Hayward, well-known retailer, from E. E. Yoder, resiclent mar.rager of The Pacific Lumber Co., Scotia.

The first annual Reveille of central arrd northern California lumbermen, sponsored by East Bay Hoo-Hoo Club 39, will be held in the ballroom of the Hotel Leamington, Oakland, April 21. Tickets are $1.50. Clem Fraser, Loop Lumber & Mill Co., is general chairman; H. Sewall Morton, Hill & Morton, entertainment chaiman; Clyde I. Speer, Zenith Mill & Lumber Co., golf chairman, and C. I. Gilbert, Eureka Mill & Lumber Co., is finance chairman. The entertainment r,r'ill be supplied by the wholesalers, and it is reported they will put on a skit in which they will endeavor to show the retailers how to sell lumber without chiseling. The California Lumbermen's Council will hold its meeting at noon in the hotel and the members will stay over for the first Reveille. Presidents Harry Lake and George N. Ley will attencl. Charles G. Bird promised a full delegation from the Hoo-Hoo Cl:ub 62 at Stockton. Others on the Reveille committee are Jerry Bonnington, Lloyd Harris. C. H. Terrell. Doc Snead and Miland Grant.

TExos 0-6456 VErmont g-1185

Rylock Exponds Window Production

Immediate public acceptance of the new Rylock aluminum sliding window has caused the company to expand its plant, enlarge production facilities and inaugurate a muliiple shift operation, announces O'B. Henderson,.vice-president of Rylock Company, Ltd., San Leandro, California-

"Every month since December we have increased production," Ilenderson said, "and with our plant addition, now nearing completion, and by placing our work force on a multiple-shift basis, we are confident of being able to,meet the very gratifying demand developed by our wholesale distributors."

Rylock, long recognized. for its quality tension screens and-aluminum screen doors in which it pioneered, entered the sliding aluminum window field late last year after a long period of development and testing.

"W=e are very grateful to the dealers serviced by our dis-

tributors for their immediate and enthusiastii reception of this new Rylock product," Henderson said.

Warehouse stocks of Rylock aluminum sliding windows are now available throughout the states of California, Oregon, Nevada, Idaho and Utah. Additional covering in other states will be announced shortlv.

Hyster Acquires Martin Mcrchine

Merger of the Hyster Company of Portland, Oregon, with the Martin Machine Company of Kewanee, Illinois, is announced by Philip S. Hill, Hyster executive vice-president. "Hyster Company, with no change in name, is now a Nevada corporation," said Hill. "The corporate change will not have any effect on the operation or location of our present factories and offices, nor are operational or personnel changes contemplated. Dealer relationships remain unaffected."

PINE

TWIN HARBORS IUMBER GOMPANY

Aberdeen, Woshington

Monufocturers ond Distributors of West Coqsf Forest Products

525 Boord of lrode Bldg. PORTLAND 4, OREGON Phone GApiral 8-4142

451 South G Street Arcolc, Colifornio VAndyke 2-2971

tOS ANGEIES T5

Bob llocfie, Jim Rossmcn

'IIENLO PAR.K

1618 El Comino Reol

DAvenport +2525

ENf. l-0036 from Boy Areo & Son Jose

Revise Gommerciol Sro;dords For Hordwood Veneered Doors

- - Golifornio Representqtives - -

A Recommended Revision of Commercial Standard CS171-50, Hardwood Veneered Doors, which also includes the revised requirements of CS200-55. Hardwood Veneered Hollow-Core Flush Doors, has been released by the Commodity Standards Division, Office of Technicil Services,

New ZONOLITE GTASS FIBER INSULATION SAYES INVENTORY SPACE!

Easy to Stock and Store! Lightweight!

Four tightly compressed rolls in each bag weigh only 20 lbs. Rolls fluff to proper thickness when unpacked.

Big News for Dealers, Homeowners!

Billions of air spaces keep summer heat out, wintr heat in. Like a blanket around the home.

EFFICIEI{T tOW HEAT CAPACIIY

FIREPR(l(lF

. EASY T(l II{STAII

C. P. Henry & Go. 714W. Olympic Blvd.

Rlchmond 9-6324

Rfchmond 9-6525

U.S. Department of Commerce, for industry consideration and acceptance.

The chief purpose of this industry standard is to establish uniform specifications or quality criteria for hardwood veneered doors produced for stock, and included are standard designs and layouts, standard sizes and construction requirements, as well as methods of testing, grading, and labeling those doors that comply. It thereby serves as a basis of fair competition.

This revision and consolidation were proposed by the National Woodwork Manufacturers Association, Inc., and has been approved by the Standing Committees for both Commercial Standards. (Standing Committees are composed of producers, consumers, and distributors.) The principal changes are new bondage requirements and tests, a new warpage test, new types of core construction, new grading requirements and grade markings, and the addition of hardboard and plastic faced flush doors.

Limited copies of the Recommended Revision, TS-5383, Hardwood Veneered Doors, are available on request from the Commodity Standards Division, U.S. Depirtment of Commerce, Washington 25, D.C.

L. R. Smirh Hordwood Compony Exponds to Aloskqn Terrifory

The L. R. Smith Hardwood Co., Longview, Wash., has expanded into'Alaskan territory with shipment of sawmill equipment into Talkeetna, Alaska, during March. The plant there is now in operation under supervision of Wilson Smith, former manager of the company's Longview mills. 100,000,000 feet of birch is being logged, cut into green cants and shipped by barge to the L. R. Smith Hardwood Co. in Longview, where the main mills and dry kilns are located and a new 40,000-foot capacity dry kiln has just been completed to make a total dry-kiln capacity of 240,000 feet. The stock is dried there, manufactured into furniture stock, paneling and interior trim and shipped to the Los Angeles yard.

Vernon Johnson, manag'er of the I-. A. yard, will handle the distribution of this birch stock in addition to present stocks of P. C. Alder and Maple lumber and squares.

L. R. Smith, owner of the company, has been making frequent trips into the interior of Alaska while the new birch operation was being set up in the territory.

ilt^l Pucilic Gement t IIli flggregotes, Inc.

WITH BUITDING A,IATERIAL YARDS IN PRINCIPAT CENTRAI. AND NORTHERN CAI.IFORNIA CITIES

Nqtionql Dry Kiln & Processing Co. Instolls Modern Fociliries

The National Dry Kiln & Processing Company has been in operation for several years in the San Diego area but, in 1955, management and ownership changed hands. James W. Sullivan is president.

Officers of the new company, desirous of making available to lumber manufacturers of the San Diego area modern kiln and processing facilities, investigated modern drying equipment and, in 1956, an order was placed with Moore Dry Kiln Company at North Portland, Oregon, for the installation of a steam heated double track kiln 34' wide and 34'long. This kiln was completed in the early part of 1957, and has now been producing quality dried lumber for a year.

The National Dry Kiln & Processing Company, located

BRAE,E

at 1400 Tidelands Avenue, now consists of complete dry kiln facilities as well as lumber-handling facilities that include loading and unloading of cars or trucks. Plans are being considered for the installation of remanufacturing facilities.

Prior to the installation of this kiln, most of the lumber in the San Diego area was air dried and not kiln dried. Realizing that modern kilns have the ability to uniformly dry stock to a desired moisture content, recondition the stock for proper remanufacturing and also set the pitches or volatiles in some woods, the management of National Dry Kiln & Processing Company felt that kiln drying was necessary for proper merchandising of lumber.

The new kiln is of the modern Moore design, including large, internal line shaft disc type fans equipped with special Moore multi-speed motor control. Lumber placed in the kiln can be dried under any desiredlvet and dry bulb conditions and can be reconditioned so that uniformly dried stock available from the kiln can be properly remanufactured.

The building for the new dry kiln is of masonry block wall construction with wood layered roof and so laid out that additional kilns may be added at a later date with a minimum of expense. Heat for the present kiln is produced by a 60 HP Eclipse Red Band boiler designed and installed under the guidance of Termal Engineering & Equipment Company of Los Angeles.

The National Dry Kiln & Processing Company is justifiably proud of the new facilities and are to be congratulated on this first step in their overall expansion program.

S. F. Hoo-Hoo Reody for Dinner-Dqnce

Gay Bradt, general chairman of the San Francisco HooHoo club's 1958 Spring Dinner-Dance, announces that everything is ready for what should be the best Ladies Nite ever held by Club 9. April 25 is the date, and San Mateo's beautiful new Villa Chartier is the place.

Club President Mike Coonan has arranged a free cocktail lrour, starting at 7:00 p.m., as a starter. A delicious prime rib or lobster tail dinner will follow the libation period. Dancing to the music of Paul Laws and his orchestra, entertainment and door prize drawings will round out the evening.

Alex

GORDON

Obltuades

Alex Gordon, 60, one of Northern California's best known hardwood lumbermen, died suddenly of a heart attack in San Francisco, March'28. He was a representative of L. J. Carr & Co. and' was on the job right up to the time of his death.

A native of Battle Creek, Michigan, Alex Gordon grew up on his parents' ranch in southern Montana. When Alex was in his teens, ,the Gordon family moved to southern Alberta, and he helped out on the ranch until entering Annapolis. He served during WWI as an ensign and after the war returned to Alberta.

During 1924, Mr. Gordon decided upon a career in lumber, so he moved to San Francisco and took a iob with E. A. Howard & Co. In 1927, he left that firm to take a sales job with Strable Lumber Co. (then known as Strable Hardwood Co.) It was there that Gordon met and became a close

Windeler Built f onks

KEEP

Woter Cool, Profits Hig

YOU HAVE HEARD sbout "thc cool wolcr from the woodcn buckcr." tt/t Itue. Wood kcops woler cooler. And Redwood ic re:irtont to rot - fungi ond inrectr; docr not rud. Thay lort longcr.

5o whcn you rcl! Rcdwood tankr, you mqkr o nicc proft ond rotirfy your curlomer. Writc now for rfic Windclcr Plcn ond tonk priccr.

73RD YEAR,''

22ll Jerrold

A telegram was received April 10, as the last pages of this issue of The Merchant were going to press, that J. Edward Martin, editor and manager of this magazine for most of its 36 years, had passed away April 9 in a hospital at Lake Worth, Florida, where he had wintered since his retirement from The Merchant four years ago after a series of strokes. Word of the popular editor's death was given to the SCRLA convention on its last day of meetings at the Ambassador hotel and saddened his many, many friends in the crowd. A review of Mr. Martin's career will be more fully reported in the next issue.

personal friend of K. E. "Mac" MacBeath, who was later to become his partner. The partnership, known as GordonMacBeath Hardwood Co., was launched on January l,1944, in Berkeley, the partners later adding another warehouse at 8400 Baldwin St. in Oakland. The business was sold to L. J. Carr & Co. of Sacramento on December 7,1954, but Mr. Gordon continued on with the Carr organization, benefiting it with his thorough hardwood knowledge and associations.

Mr. Gordon leaves his wife, Josephine, of Berkeley; a brother, George, himself a veteran hardwood lumberman, and two sisters, Mrs. Murray Dickhout of Oliver. B.C.. and llrs. Rufus Steele of Lewiston, Idaho.

Mr. Gordon was a member of Hoo-Hoo International, of the Berkeley Rotary Club, and a charter member of Sacramento Hoo-Hoo Club 109. Services were held at the Berkeley Hills Chapel, March 31.

Don 9UTHERIN

Don Sutherin, 68, long and popularly known in the Southern California retail lumber industry, was found dead March 21 in his quarters at the recently vacated PattenBlinn Lumber Company offices in downtown Los Angeles. He had bought up the remaining supplies of the now defunct old lineyard company and was engaged in disposing of them piecemeal at the time of his sudden death, which was believed to be a stroke caused by heart failure. When he failed to return to the home of his widowed sister and nephew with whom he had lived since the death of his wife three years ago, Mr. Sutherin's nephew went to the Patten-Blinn yard around midnight and found it lit but, getting no response, contacted the police who made entry and found Mr. Sutherin lying dead in the warehouse. Don Sutherin started his career with the old Montgomery-Mullin Lumber Co. about 1914, later worked with Russell Mullin at a company yard in Cottonwood, Ariz., and joined PattenBlinn in 1919 as assistant auditor, becoming auditor within a few months, a job he held the rest of his life.

Joe P. BOYD

Joseph Palmer Boyd died March 20. He was last active as inspector for the Los Angeles Board of Education on school jobs. In the early l92os, he was with the Vernon Lumber Co. and Teagarden Lumber Co. in retail capacities. He went with Patten-Davies when that firm bought Teagarden and served in the Main and Slauson yard. also at the main office.

In Memoriom

Complete details are not available but word has been received of the death late in March of the grandmother of llomer Hayward of the llomer T. Hayward Lumber Co., Salinas. She was president o{ the lineyard company but

VAlcncio &l8ll SAN FNANCISCO 24, CATIFORNIA

Western Red CedarThis giant cedar reaches its finest development in the rainy forests of British Columbia's southern coast, where it may grow to 200 feet tall and 18 feet in diameter. With its straight, beautiful grain, light weight, working ease and exceptional all-weather durability, Western Red Cedar is highly esteemed by home builders the world over, for both exterior and indoor use. It has a very low shrinkage factor and its cellular structure gives it a very high insulating value. Heightening the interest of this fine wood's attractively figured grain is its wide color variationranging from a delicate straw tone to a dark ruddy brown. Left in its natural state, or stained, bleached, varnished or painted, Western Red Cedar graces every setting with a rich look of warmth and character.

inactive in the business Mrs. Noma Newton Withers, 72, daughter of George Newton, a pioneer lumber merchant in Pueblo, Colo., died March 28 in a Los Angeles hospital. She went to Southern California 33 years ago. She leaves three sons: Newton W. Withers, publisher of the Daily Construction Service, with whom she lived at 2315 Lorain Road, San Marino; Grant Withers, the motioh picture actor, and Ernest E. Withers of Garden Grove.

Pqcific Hqrdwood Soles Building Dry Kiln Plont in Ooklqnd

Construction of a $75,000 hardwood and softwood drykiln has been started at Pacific Hardwood Sales, 1817 Embarcadero, Oakland, according to Fred Branch and Mervin Mento, partners in the firm. The kiln is being built on the

company's 65,000-square-foot site leased from the Port of Oakland in the Brooklyn Basin industrial area. Upon its completion, the company will provide custom kiln-drying services for importations of Philippine mahogany, and other domestic and imported lumbers.

Branch said the recent designation of the Port of Oakland as a terminal port by both the Trans-Pacific Freight Conference of Japan and the Pacific Westbound Conference is expected to make the local plant competitive.

Upon completion of the kiln, lumber will be received from an ocean carrier, kiln dried at Pacific Hardwood Sales and trans-shipped by rail on through bills of lading.

The new lumber kiln will incorporate the latest methods in turbo-flow kiln drying. The capacity of the kiln when completed will be 150,000 feet per week. The building is being constructed of wood.

Redwood

SllSS lumber Co,, lnc,

Roch Brodshow Urges Formotion of 'Lumber Vigilontes' in Industry

"T,umber Vigilantes" are urgently needed in every community of the nation to bolster the sale of forest products, the National Association of Commission Lumber Salesmen was told at Detroit, Mich., by Roch Bradshaw, publisher of

l.::ouogKp*"',*,,

Crow's I umber Digest, Portland, Ore. Recalling the Vigi- lantes of 1849 who preserved law and order in San Francisco during an emergency, Bradshaw said the same spirit of determination in organized groups of Lumber Vigilantes can recapture school and other public building business that is going to competitive materials. Often this type of business is lost "without a struggle," Bradshaw said, simply because many public officials have forgotten that wood is a building material and lumbermen have been lax in promoting the economy, serviceability and beauty of wood.

The speaker said the Tacoma Lumbermen's Club, Tacoma, \Mash., has pioneered the way in such efforts by staging an educational get-together for school board members and architects. The Tacoma group is now keeping posted on every school job that comes up, and telling the story of wood to the proper people. This sort of work, said Bradshaw, can't help but regain some business for wood that otherwise would be lost. The National Lumber Manufacturers Association. West Coast Lumbermen's Association and Architectural Woodwork Institute are preparing factual ammunition which Lumber Vigilantes can use.

Bradshaw sdid there have been to"o many mossbacks in the lumber industry but that they have been blasted awake by events of the past year. He urged that younger men in the industry be allowed to put new marketing ideas into effect, do some experimenting, and assume positions of leadership, especially in Lumber Vigilante groups. He urged the commission lumber salesmen to support the National Lumber Manufacturers Association's $1,250,000 advertising and promotion program.

He also called for all-out membership campaigns by lumber associations, saying they need more money for their own work and to support the national advertising program in this "market crisis."

Lumber, he said, is facing a major battle with its competition. "Let's get our army up to full strength-and fast !"

Goose Loke Gers Timber

Alturas, Calif.-The Goose Lake Company, which operates a lumber mill at Willow Ranch, was high bidder for over 18,000,000 feet of timber in the south Warner mountains, reported Joe Thornton, supervisor of Modoc Forest. The sale included 10,185,000 feet of pine at $15.55 per thousand board feet, and 8,395,000 of fir at 93.20.

NCIC Elects Bill Rogers Presidenf

More than 50 members and guests turned out for the Northwestern California Lumbermen's Club annual election night, lreld 1t Tiny's in Eureka on March 28. Outgoing President Bob Fleming, Twin Harbors Lumber Co.] pre"sided over the meeting and did the official honors in bresenting the club's nern' offrcers and directors.

_

Taking over the helm of the NCLC will be Bill Rogers, Fairhurst Lumber Co.; second in command will be 6tho Davies, D & M Lumber Co.; secretary-treasurer will be Bud Marcellus, and sgt. at arms is phii Dubaldi.

NCLC directors, duly electqd to serve for the coming club year, will be Alden Ball, Len Farris, Bob Halvorsenl Don_ Metcalf, Bob Fleming, Frank Friedenbach, Hank Jacobs, Runar Anderson and Glen Peterson.

(Tell them Aou sau it in The California Lumber Merchant)

Coff YUkon 2-0945 orTcl SF 53O

Bill Brouning

TWX: ARC43

Phone: VAndike 2-2417

Directi VAndike 2-2202

nqtionol distribulors... . . . domestic

ond impoiled lumber ond plywood

. . . . . . mixedcor

shipmenls

coRP.RATI.N

Ninet€en Hordy Dubs Ploy t | 2th Tournoment in Downpour

Dubs, Ltd., played its 112th Tournament at the Claremont Country -Club in Oakland on a wet, rainy 21st of March. Host-for the soggy outing was Hogan Lumber's Tom Hogan. Althoug! the tournament turnout was understandably light, the banquet that evening at the clubhouse

was well attended by more than 35 Dubs members and guests. Scores for the day (no allowances for wet weather) ran as follows:

First flight-low net, Fred Ziese (71); second low net, Gran Geisert (72); third low net, Wendell Paquette (74), and fourth low net, Art Bond (75).

In the Second flight, it was Walt Hjort and Roy Sjolund tied for low net at 64. Jack Crane came in second with 69, followed by Gordon Dennis (76), Bill Bonnell (78), and Bob Kilgore (79).

The May tournament of Dubs, Ltd. will be played in coniunction with the Oakland Hoo-Hoo club's annual Reveille tournament, to be held this year on the Castlewood Country Club course, near Pleasanton.

Tension-tite Compony Ghonges Nome

Tension-tite Window Screen Co., 84731 Beverly Blvd., Los Angeles, has changed its name to Rudiger-Lang Screen Producti Co., according to Manager Roger Cross. "In Southern California, we distribute all of the Rudiger-Lang screen and door products," Mr. Cross explains, "and not just their Tension-tite screen. The new name will make that clear."

IMPORT PORT

Los Angeles Office: JOHN POOTE o RYqn l-7O21

Phoenix, Arizonq Office: BOB MATHIS o CRestwood 7-7393

Bill DOST (lefil ond Mql<olm POST (rishtl, both of rhc CAIIFORNIA REDWoOD iSSOCtlrtON, prarant.d o vay ino €ducolionql cvcning on "Mqnufocllre, Chorocicrislig ond Uscr of Cqliforniq Redwood" lo mcmbcrs of Son Joquin Ho'Ho Club 3l qnd lhc

oreo indutlry ot lqrgc in rhe officer of the Frssno Guqronly Sovings & Loqn Altn, thdc, llorch 24' The CRA f,cld men ollo rhowcd ncw llid.t of ncw qnd unuruol qpplicotionr of Colifornio Rcdwood ond climqred lh. ovlning wilh q rhowing oiiie CRA'r lqtorl molion picturo, lh. brilliont "Forever living Forcrts" in color ond round. Thir wa. th. fourth in Hoo'H@ Club 3l's continulng rcrier of cducoiionol mcelingt in Frorno ond/or Visolio.

Jim Berry

Cqlqveros Cement Produces New Film for lndustry Showing

"Penny a Pound," a new 16mm motion picture describing the manufacture of cement, has been placed in circulation by Calaveras Cement Company. The film will be offered on free loan to clubs, schools and association groups in the company's market area. It is in sound and full color, and runs 20 minutes in length.

Beginning with a 100,000-ton blast in one of the Calaveras quarries at San Andreas, Calif., "Penny a Pound" follows the cement manufacturing process all the way through to the finished product and its ultimate use. The title is based on the fact that cement is the lowest-priced building material on the market, costing less than a cent per pound.

Stressing the human side of cement making, the film shows typical employees in home situations as well as in the Plant. Because "Penny a Pound" was produced prinurily for educational and public service purposes, no sales messages or "commercials" aie included either visually or in the script. The only mention of Calaveras Cement Company is a screen credit identifying the company as sponsor of the film.

ortociqlionr, rchoolr qnd olhd group5.

Lewis A. Parsons, Calaveras consulting engineer, served as technical adviser to Palmer Films, Inc., of San Francisco, the pfoducer. A substantial portion of the camera work was done by Gardner W. Mein, assistant to the president of Calaveras Cement Company. Other portions of the filming were done by the Palmer stafi.

"Penny a Pound" is available on free loan to any organization in northern and central California. Inquiries should be addressed to Calaveras Cement Company, 315 Montgomery Street, San Francisco 4, Calif.

Riverside County Hoo-Hoo

Concqtenotes Seven Kittens

Riverside County Hoo-Hoo Club 117 initiated seven Kittens at its recent Concatenation. They were Glenn Arthur McConnell, Apple Valley; Darryl Raymond Petrusha, Banning; Don William Greenslade, Calimesa; John Edward Dal Broi, Palm Springs; Roy Patrick flenry, Palm Springs; George Thomas Champion, Rialto, and Jack T. Eades, San Bernardino. Reinstated at the same time was Ingemund S. Stenerson, Palm Springs.

Higgin Nqmed Sisalkruft President

Spencer P. Higgin has been named president of the American Sisalkraft Corporation, Attleboro, Mass. Mr. Higgin was formerly vice-president of the company in charge of its overseas operations. William N. Stevenson, retiring president, has been named chairman of the board replacing P. T. Jackson, the founder of the company, who retired from the chairmanshio for his health.

TTA,TTANC VARI ETY PACK9 sizes IilI most needs

This selected pack of aluminum Tru-frame screens in i nine sizes gives you everything you need to start tak- t ing care of the big metal casement screen market. It's ,' all shipped together in one complete package. Tru- i frame screens are precision made they never rust! ; 26 TRU-FRAME ALUMINUM SGREENA COMPLETE i WITH HARD\^'ARE, LITERATURE. AND FREE FLOOR I'ISPLAY --. you frErErEiv€ ' - .

YOl|PaYtr...r yourprotit .rr r

$93.e2 $€ $37.57

In Calitornio ask these jobbers for more detailed' information:

GOTPTON: P.B. Hozelron I SlCflmrnfO: Colif. Euilders Supply. '' Wholesole Hordwore. | lunrber Deolers Motcriols.

ffENtO PARK: West Coosr I Sierro Mill & lumber Co.

. Y-:t^tl-t:t1iP I sln FRANGtsGo: Gorehime Gorp.

OAKTAND: Hogon Whl;e. I - - -- -

RIDDING: lumber Deolers I saN JosE: Borchers Bror'

Motcriolr. I SlXfl ROSA: I'umber Deolers }{oferiols. 4(rr Dlscoulrrr or GART('ilS ('F 12

Gqrdner W. ilein (righll, qtsislqnl lo lhc pretident, ond Gronl W, ,r{etzgor, plonl mqnogq, inspect prsview prinl of "Pcnny o Pound," Coloveror Cqmsnl Compqny's groovy new movie. Thc l6mn sound ond <olor fllm gxcilingly thow3 cqmgnt nonufocturing from firsl blost to finith.d produci ond is qvqilqble freg on loon lo indu3try, club3,

CALIFORI\IA BUILDING PERMITS FOR FBBRUARY

Albany

Alhambra

Anaheim

Antioch

Arcadia

Atherton

Auburn

Avalon

Azusa

Bakersfield

Baldwin Park

Banning

Bell ..

Benicia

Berkeley

Beverly Hills

Brawley

Burbank

Burlingame

Calexico

Carmel

Chico

Chula Vista

Claremont

Coalinga

Colton

Contra Costa County

Corona

Culver City ..

Dairy Valley

Daly City

Delano

El Centro

El Cerrito

El Monte

El Segundo

Escondido

Eureka

Fairfie ld

Fillmore

Fresno

Fullerton

Glendale

Glendora

Hanford

Hayward

Hemet

Hillsborough

Huntington Beach

Huntington Park

Inglewood

Kern County

Laguna Beach

I-akewood

La Mesa

La Puente

La Verne

Lindsay Lodi

Lompoc

Long Beach

Los Angeles

I-os Angeles County

Los Gatos

Lynwood

Madera

Manhattan Beach

Marin County .....

Martinez

Marysville

Maywood

Menlo

Ontario

Orange

Orange

Oroville

Oxnard

Pacific Grove

Palm Springs

Palo Alto

Palos Verdes Estates

Paramount

Pasadena

Paso Robles

Piedmont

Pittsburg

Pomona

Porterville

Redding

Redlands

Redondo Beach

Redwood City

Richmond

Riverside

Riverside County

Rolling Hills

Roseville

Sacramento

Sacramento County

St. Helena

Salinas

San Bernardino

San Bernardino County

San Bruno

San Carlos

San Clemente

San Diego

San Diego County

San Fernando

San Francisco

San Gabriel

San Joaquin County

San

San

Doa/A 8ar7 ^4ann/reo &.,, ?orc, Wh"lnnln

ARIZONA BUITDING PERMITS U. S. Plywood Moves 5. F. Worehouse lo Lorger Glucrrlers

Jack Kaefer, manager of the San Francisco warehouse of U. S. Plywood Corp., announces the relocation of his warehouse in larger quarters at 100 Paul Street, corner of Third & Paul Sts., in San Francisco. In addition, the phone number has been changed to JUniper 6-5005.

TW&J Shifts 'Brick' Stonge to

Son Froncisco Soles Office

Ralph Prouty, sales manager of Tarter, Webster & Johnson, Inc.. announces the transfer of aA.ugustus II. "Brick" Stange, Jr. from TW&J's Fresno lumber distribution yard to the head sales office in San Francisco.

Born in tr{errill, Wisconsin, in 1928, Brick Stange (left) received his elementary and high school education in Merrill. He maiored in forestry at the U'niversily of Minnesota and worked for the U.S. Forest Service in California during college vacations. His background includes several r years training in the sbwmill and logging operations of the pine and fir industry. "Brick"

served with the Marine Corps for three years during the Korean war and joined TW&J after his discharge. Prior to his transfer, he was' located at the TW&T bffice in Stockton and at Fresno, where he gained -"ny friends in the industry and did a commendable job.

In the San Francisco office, "Brici<" will issist Tack Ford in the lumber division and will manage the Douglas fir and redwood sales.

(TeIl them Aou saa it in The Californin Lumber Merchant)

Ponderoso & Sugor Pine

ReArood & Incense Cedcr

White & Douglos Fir

Box tl59

, Orovillc, Cqlifornio

fcletype OROVIIIE CAL 38.U Gqtcwoy lo lfro Fco?her Rivcr Country

George J. Silbernogel, Inc. Esrqblishes S. F. Offices

George J. Silbernagel, veteran Chicago wholesaler, has named Bill Buettner manager of a new wholesale lumber and millwork business, George J. Silbernagel, Inc., established last month at 220 Montgomery Street, San Francisco. At the same time, Silbernagel announced the closing of his Chicago offices in favor of becoming a resident of the City by the Golden Gate. Silbernagel and his father established wholesale offices at Chicago and a sash and door plant at Wausau, Wisconsin, more than 30 years ago. They sold the plant during 1943 and continued to operate their

Ch-icago.wholesalebusinessunti1ear1ythis.year.^-

,ttoutDtNcs & JAtt[8s

linccl, cu|-to-lcngth ond Fingrr

Jointcd

CUT STOCK

Sorh & flurh Door

Phonc: LEnox 3{461 lerlie G. "ler" Pcrmorc Frcd [. Pogmore

In addition to general office wholesaling, George J. Silbernagel, Inc., will.specialize in moulding-and- miliwoik SOuth BOy Lumber GOmpOny Will ExpOnd items. Buettner. who has had over 28 vears'lumber manu- D^r---^^r

tF---L-- ulrr A----^!i-

Redwood ond custom lrit[ operorioir

racturlng an(l sales experlence' was rormerly a parf,ner rn 'sham, prominent Southern California A & B -Lumber Sales,'Inc., for the past two and one-half tlarolo lvl' r{rocl years. Prior to that, ire spent five |..r, ". salesmanager wholesale lumberman' announces he has.acquired f"ll 9Ynl,r American River

s.p. Lowers rumber Freishr Rores

portland. Ore.-The Southern Pacific R. R. announced Company, from the South Bay Co., a California corporation, April 5 that it will reduce freight rates for lumber shipped and is now sole owner of the wholesale lumber firm, it frbm Oregon to California and-Arizona. was said'

ohstsrElrr

ENFORlnNTICE

Phone:

CApilol 2-1934

Teletype:

flR CIDAR . Hlll!OCK REDWOOD o SPRUCI. IDAHOT SUGAR AND PONDERO3A PINE

"We intend to confine our sales and distribution to t00/o

redwood on an LCL and carload basis," Frodsham said. "In the past we have handled other Pacific Coast softwoods but, under our new policy, we will concentrate our efforts in offering redwood-all grades and sizes, to the trade," he continued.

Modern new mill machinery will be installed immediately, in addition to the Stetson-Ross 6-10 Planer now in operation, to speed up customer milling. New units of equipment will be added as this feature of the business continues to expand.

In announcing the expansion program, Mr. Frodsham said his key personnel includes Ronald Anderson, general manager; Max C)verton, mill and yard superintendent, and Cecil Whiteside, sales.

pieces of lumber were buried during the Ice cut from a redwood log which Age-more tlan 20 centuries Sound had been ago.

PD-385 O

Wc Solicit Your hquiries lor Wolnanized'and Creosoted l,nnbcr, Tinbers, Poles and Piliag

Top-Flight Sales Executive

Both Hardwoods and Softwoods -

O

Lumberman in Prime-University, good health, appearance-and AbiliW from Forest to Consumer. Well-Known to AII in South6rn California Lumber Industrv for 25 years. Office or Travel but would prefer Bay or San Diego areas. AVAILABLE IN 60 DAYS; salary not most important thing with me-would prefer Bonus arrangemdnt. Full Kn"owledge Cut-stock,^Furniture dimensi5n, Plywood and Southeri Manufacturers. Will arrange interview at your convenience.

Address Box C-2741, California Lumber Merchant Room 508, 108 W. 6th St., Los Angeles 14, Califomia

Hqrold FRODSHAM

Arf Williqmson Joins Triongle

The association of Art Williamson (left) with Triangle Lumber Co., Oakland, is anr.rounced by Owner Vic Roth. Williamson, who had been with Cords Lumber Company until its liquidation March 31, will continue servicing lris old Cords accorurts. it was announced.

\\rilliamson's I u mbe r career clates back to the early '20s when he started work with the old California-Oregon Lumber Company at North Bend, Oregon. In 1928, he joined California Builders Supply Company, being organized at that time by Kenneth Shipp. During the 27 years he spent with California Builders, Williamson made a host of friends throughout Northern California and rose to the position of sales manag'er. He resigned that position in 1955 to join the Cords organization.

In addition to Williamson and owner Roth, Lewis "8" Nadeau will continue active in sales for Triangle Lumber Companv,

Teco Ncrmes Eisenhcruer

William D. Eisenhauer. 36. has been named eastern research sales manager for the wood products research laboratory of the Timber Engineering Company, research affiliate of the National Lumber Manufacturers Association. After completing his education, Eisenhauer joined Weyerhaeuser Timber Company, Longview, Washington, as junior engineer and joined the Teco laboratory stafi in 1956.

FOR THE FINEST IN

MOVE BIG o liiii,

Unload cars in minutes instead of hours stack lumber in the yard by the truckload. .load trucks or trailers in fewer trips with Hyster@ 15, f6, 18 or 20thousand lbs. capacity lift trucks. flere is unsurpassed materials handling performance and efficiency that saves your time and money, for extra profits to you.

If your yard operation calls for handling big loads fast let us show you the "King of the lift trucks", powered by

HYSTER COMPANY

4445 3rd Street Mlssion 8-0680

Son Froncisco 24, Colifornio

1303 Albee Street Hillside 2-4610

Eureko, Colifornio

HYSTER COMPANY

2425 So. Gorfield Ave. . RAymond 3-6255

Los Angeles 22, Colifornio

I 169 l6th Street . BElmont 9-4343

Son Diego 2, Colifornio

Rate-Position lUanted $2.00 per column inch

All others, $3.00 per column inch

Glosing dates lor copy, 5th and 20th

-IIEI.P WANTEDMANAGER

WA,NTED

For Small Retail Lumber Yard handlinS full line of building material and hardware. Good salary and bonus.

Address Box C-2738, Californira Lrurrber Merchant 108 West 6th St., Room 508, Los Angeles 14, Catf.

yor.rng Man ror *ot, f...TJ'X*::#L-, * outstanding at figur- ing lumber. No ,rnaterial ta&e-ofr required. Experienced men orrly need apply. For appointmcnt call Mr. McCoig.

STanley 3-1530

Dlckens 2-318E WANTED

Man for Assistant-Manager position in lumber yard and building material store. Good salary and bonus.

Addrcss Box C-2743, California Lumber Merchant

1(B West 6th St., Room 508, Loe Angeles 14, Calif.

SALESMAN WANTED

For the Direct Mill Sales Divieion or the Wholesale Distribution Yard Division. If qualified in Southern California markef phone for interview.

BAUGH BROS. & CO.

2926 Sierra Pine Avenue Los Angeles 23, Calif.

ANgelus 8-2911

-POSITIONS WANTED-

EXPERIENCE?? YOU NAME ITII

Owner and Manager of RETAIL Lunlber and Mill with ycars of successful Southern Cdifornia operations now needs pcrmanent position. Unfo,rtunate circumstances beyond my control make it necessary to find position on salaried basis. Capablc and Experienced in any position from Manager through Office; loyal, efficient and trustworthy. Can bcnefit yo,ur organization with my experience in Conetruction, Tract operations, Cost accou,nting, Bookkecping, Supervision, Work progrees and Inspectiotr- Also sound knowledge of WHOLESALE lumbcr operation. LET ME PROVE my Experience with MINIMUM SALARY to Start! Exceptional training in Pcrsonnel direction. Will give Bank and Commercial re.ferenccg. War veteran (Colqrel, Corps of Engineers), 3Gyear ,Rotary Club member, married; hobbies: golf and bridge.

Address Box C-/735, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN WANTS A JOB-

A handy man for any ofice-Wholesalc & rctail bookkecper, estimator, order desk, counter. Fast with figures. Many years' experience. Prefer Los Angeles area. Available now.

Address Box C-2707, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

INDUSTRIAL LUMBER

WHOLESALE MAN Seeking Southern California Position- College graduate and training in east; 20 ycars' Expericnce includes all Phases from Production to Selling in Hardwood, Softwoo4 Veneer and Plywood. I know the local markct; I have good contacts all around Los Angeles City and County. Will appreciate pereonal interview at your convenicnce.

Address Box C-2737, California Lumber Merchant 108 West 6th St., Room 508, Loe Angeles 14, Calif.

POSITION WANTED

As yard Foreman in REDWOOD or Fir. Prefer Southern California area. 2O years' experience in the Mills Thoroughly qualified Redwood grader.

Address Box C-2742, California Lumber Merchant 108 West 6th St., Room 508, Loe Angeles 14, Calif.

.REPRESENTATION WANTED

Well-rated San Francisco Bay Area lcgit wholesde concern looking for reliable Southern California cornrnission man or small wholcsaler to cooperate on controlled and other production R/L DF & Stuils, mainly TT. Also top Redwood connections, rail or TT. Not looking for an 'bperatoC'and want to sell Good Accounts Only. References desired and gladly exchanged.

Address Box C-274O, California Lumber Merchant lG West 6th St., Room 508, Loe Angeles 14, Calif.

EXCLUSIVE REPRESENTATION PREFERRED

Established wholesaler calling on distribution yards and largc rctail yards in Arizona desires connections rrith well-ratcd Douglas Fir, Ponderosa Pine, Lumber & Plywood manufacturers-Wholcsale or Commission.

Address Box C-2736, California Lumber Merchant 108 West 6th St., Room 508, Los Angelcs 14, Calif.

-YARDS cmd SITES FOR SAI^E .EASE-

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

TWO GOOD YA,RDS in Orange County-Corporation ownership, long cstablishcd with good earning record; good modern buildines; one yard has R.R. spui. Appraisal will be shown- Grornd and buildings at both yards, $135,000. Ilyster, trucks, yard and ofice equiP mcnt Sl3,q)O; inventory extra.

YARD in fasteet-booming area-Antelope Valley. Can lease or buy the ground; buildings, trucks and yard-office equipmcnt, $16,5d); inventory runs about S21,000. The last year's sales were around $135,mO.

TWOHY LUMBER CO.

7l+ W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746 Lumbcryard and Sawrnill Brokers

CHICO LUMBER COMPANY

Finest location in Chico, on main highway in modern surroundings. 3-plus acres, well laid-out for mechanical operation. Catering mostly to retail and farm trade. NO SET-U,P LIKE IT IN THIS AREA. Other interests nrake this sale neccssa.ry. For further information contact above at P.O. Box 673, Chico, California.

NEVADA RETAIL YARD FOR SALE

For sale at cost of invcntory & equipment, approx. 035,(n0, a rctail lumber yard and geircral building supplies. Located in onc of the fastest-3ioing areal in Nevada. Doing approx. $200,000. Owner will carry land and buildings on t€n-year contract or leasc. P. O Box 661. Fallon. Nevada

-EQITIPMENT FOR SAIE-

FOR SALB-

1-1955 Clark-Ross Y2[D Fork Lift

l-Ross 15LH Fork Lift

l-Hystcr RT15O Fork Lift

All completely overhauled-perfect.

l-Hystcr 75 Fork Lift

l-Gerlinger Fork Lift

l-Roas ISLH Fork Lift

2-Model 90 Ross Carriers

All in good condition.

filave wrecked a Gerlinger, Ilyster and Ross carrier and have some pa.rts available. Machines can bc scen at:

E7249t}n Avenue MacKAY MILL SERVICE

SWeetwood 8-9428 Oakland 21, Calif.

FOR SALE:

l-3-Axle Diamond-T Lumber Truck, ld flat-bed with back roll, 1958 license. Priced for quick sale-Sl,(D5.

l-2-Axle 16' fat-bed Utility Trailer with back roll, vacuum brakes, 1958 license. Good condition--$450.

S&SLUMBERCOMPANY

7ll7 E. Firestone Blvd., Downey, Calif.; TOpaz l-670L

FOR SALEKiln boiler, smoke stack, fans, steam pi1rs, instruments, etc.

Lumber Buyer with Top Mill Connections in Northern California Iegigl, Redding Pine area and Oregon. Bcst References. Available lor rntervrew.

Address Box C-2739, California Lumber Merchant lB West 6th St., Room 508, Irc's Angeles 14, Calif.

Frank Burnaby

STanley 3-2060

CONTINUED ON PAGE 72

-CONNECTIONS WANTEDAVAILABLE_'

WANT ADS

(Continued from Page 70)

FOR SALE-Lumbcr sorting,tablg exceptionallv cfficicnt.

Frank Burnaby

STanley 3-460

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

write Box 83 or cdl rErminal 2-45u' San Pedro

-SPECIAL SERVICESBUY-SELI.REPAIR-SERVICE

ForL Lifts and Straddlc Trucks. Complcte shop and field rervice Portablc Wclding, Spccial Fabrication, Stcam Cleaning and P-ainting. Scrvicc Availablc ? Days a Week. All work guarantced.

COMMERCIAL REPAIRS AND SERVICE

tllS North Alameda Street, Compton, Cdif.

Phoncs: NEwrnark l-8269. NEvada 6-4805

GALEIf D[[ ol G||TIIIIG EUEIITS

April

DUBS, LTD. Tournament, Olympic club; Seth Butler, host, April 18.

SAN FRANCISCO HOO-HOO CLUB 9 LUNChCON hONoring Snark Ernie Wales, I.9opq:d,cafe, April- 18. - ^--

SACRAMENTO, REDWOOD FMPIRE ANd BLACK

BART HOO-HOO Clubs Joint Meeting, Fairfield, Calif.; Guest of Honor, Ernie Wales, Snark of tne lJniverseApril'18.

LUMBER MERCHANTS ASSN. OF NORTHERN CALIFORNIA Annual Convention, Ahwahnee hotel, Yosemite National Park, April 20-22.

SAN FRANCISCO HOO-HOO CLUB 9 Annual Dinner Dance, with Paul Laws Band ; Gay Bradt, chaigman; Villa Chartier, San Mateo, APril 25.

NATIONAL BUILDING MATERIAL DISTRIBUTORS ASSN. Annual Spring Meeting, Bellevue-Stratford hotel, Philadelphia, April 29-May 2.

Moy

SACRAMENTO HOO-HOO CLUB 109 Annual Concat and Golf Tournament-Bing Maloney Golf Colrrse; -Con- cat, dinner and show, 6 p.-., Radio and Press Club, State Fairgrounds, May 2.

WOODWORK INSTITUTE OF CALIFORNIA annual Southern California meeting, Ilotel Statler, Los Angeles, May 9.

RIVIiRSIDE COUNTY HOO-HOO CLUB 117 ANNUAI Ladies Day and Golf Tourney, \Monder Palms Hotel, Palm Springs, May 10-11.

ARIZONA RETAIL LUMBER & BUILDERS SUPPLY ASSOCIATION Annual Convention, Hassayampa hotel, Prescott, Ariz., May l5-L7.

OAKLAND HOO-HOO CLUB 39 Annual "Reveille," Herb Farrell, chairman; Castlewood Country Club, May 16.

DUBS, LTI). Tournanient in Conjunction with Oakland Reveille, Castlewood Country Club, May 16.

BLACK BART HOO-HOO CLUB Evening Meeting, Blue Bonnet Cafe, Ukiah, Calif., MaY 21.

ADVERTISERS INDEX

"i, tlMvartbing opp6 In dltarnsla ltrud (Telt them Aou sae it in The Califotnia Lumber Merchnnt)

BUYER'S GUIDE

LOS ANGELES

G-P is first to package Fir Finish Lumber!

Special heavy-duty plastic-coated paper, heatsealed to keep out dust and moisture, now protects G-P Douglas Fir finish lumber until it's used! {;;-ifilt

G-P packaging prevents customer pick-over, yet opens neatly for one-piece sale. Clear labeling, big selection, helps this new finish line move fast!