The California Lumber Merchant - April 1964

California Lrrrnlter iltercha,nt

Publieher

l\lfereha,nt

A. D. Bell, Jr

Managing Ealitor

David Cutler

Advertising Production

Jerry Hickey ('ircrrlation

Andrea Sanders

Publishers Representatives

NOR,THERN CALIFORNTA

}fax Cook, advertising and neu's, 420 Market Street, San Francisco, California 94111, Phone YUkon 2-4565.

SOUTHERN CALIFON,NIA

Ole May, advertising and news, 412 West Sixth Street, Los Angeles, California 90014, Phone MAdison 2-4565.

PACIF'IC NORTHIVEST

Pete Klaner, advertising and ne\\'s, Terminal Sales Building, Portland, Oregon 97205, Phone CADitol ?-4993.

Dditorial Offices

THE CALIFORNIA LUMBER MERCHANT is Published monthl!' at 412 lv€st Sixth Street, Los Anceles, California 9001{, Phone .uAdison 2-+565. bY California Lumber Merchant, Inc. Please address all correspondence to officc 0f Dublication. Second-class Doslase rates Paid at Los Angeles. ilalifdinia. Advertising rates upon request.

Subseriotion Rates-U'S., Canada' Uexico' and Latin America: $4one vear: $? - two Years. Overseas: -$5 - one vear; $8 - two )'ears. Sinele copies 5-0 cents. Back copies ?5 Eents when available'

Chance of Address- Send subscriPfion oiders and address cfranges to Circulation Deparlmenl' calllornla iumUer Mereh-ant, 412 West Sixth St.. f-os Angeles, Calif. 90014. InCtuae addre"ss label from recent issue Dlus new address, zone number or zip code.

THE CALIFORI{IA LUMBER MERCHANT is un ind ependent magazine PtLblishecl montlLlry f or those' mernbers of the I'tmber ond buildittg matet'ials industrie-s pho need and u:ant fqctuctl. &ccure.te nelos and 'an obiecti'r-e analEsis of etents und prorhrcts of coneern to them.

ROCKPORT

REDWOOD SHIPMENTS

Orders don't just lie around here. When you want Rockport Redwood v'e Irno\^/ you want it nou'! So as/ay we go with the very finest Redwood, in every grade and it's on its way without delay. The strategic location of our planr provides further advantages in saving delivery time. It is economical for so many customers to pick up from this locacion.

Nothing rltrpasres tbe end,ur'ing Certifiecl Dry Red.wood, Beuel

beauty of Rockport's ancl Finish.

Printing was discovered in I44L It might be truly said that the world reallv began to live with the coming of printing. Up to that time the past was a vast) misty cemetery with scarcely an epitaph. The ideas that human brains had generated mostly perished rvith the minds that produced them. The lips of the human race had been open, but their recordings had been sealed and lost. Printing came and gave recordings and opinions to human t'ought'

It preserved ideas. It registered words. It became possible for the first time for a man to bequeath to the future the riches of his brain and the wealth of his soul. When people began to read, they began to reason. And when reasoning began, progress commenced. An entirely new world was ushered in by printing. Things printed can never be stopped. They are like babies newborn. Their souls go on forever.

Lincoln's Gettysburg Address is universally acclaimed today to be one of the greatest utterances that ever fell from the lips of a man. l-et, we are told, when he delivered it. it made little impression. The exalting inspiration that comes to you even today as you read over those eternal words in cold print, was lacking to the minds oI that crowd that heard Lincoln deliver it. There was no thrilled audience that listened enthralled, knowing that what the.v were hearing would become immortal. They were not deeply moved, so we are told. One of the all-time masterpieces of human thought and utterance had touched their ears and their sensesbut they knew it not. lt was only after the words had been printed and distributed that their immeasurable grandeur soared toward the sky, and the glory shone through. Had it never been printed, it would have died a-borning, would that miracle of word and thought. It took printing to give it to the world--and keep it there forever'

-F .:+ r

The first printing press set up in America was the Cambridge Press, established at Cambridge, Massachusetts in 1639. The first

BY JACK DIONNE

work produced on this press was the "Freeman's Oath," and the first entire book printed on it in English was the "Bay Psalm Book." This lamous press still exists, and was used for the design of the three cent stamp printed in 1939 commemorating the threehundredth anniversary of printing in America. The first American newspaper rvas the "Hartford Courant." established by James Franklin, half-brother of the younger Ben Franklin. Ben Iearned printing from James, and later established his own paper, the "Pennsylvania Gazette," in Philadelphia. Later on the fanrous liberal. 'fhomas Paine. was editor of the Gazette.

I once knew an "1,1 -"" *n" ,", . t", ", fun out of trying to buy himself life insurance. although he was 85. He would corner a life insurance man and offer to buy insurance. When he told his age, the insurance man would, of course, back away. He was too old. he would declare. What difference did that make, the old man wanted to knolv. "You are too likely to die," the insurance man would explain. The old gentleman would sa,v: "1{ I were 25 vears old you'd sell me insurance, wouldn't you?" And when the insurance man admitted that he would, the old man would drive home his clinching argument-He would say: "Young man, didn't it ever occur to you that a hell of a lot more men die at the age of 25 than at the age of 85?"

Much talk about the "l"o,.ol".uor] -un." one speaker said there never was no such thing. Oh, friend I I'll have to take issue with you there! There rvere TWO. as a matter of fact, in this world's history; ADAM and NOAH. Stop and think lor a minute about the truth of that statement. Where l'ould we be without those two ?

Sthenever Voltaire said something, there was wisdom and power in it. Witness this little remark: "I envy the beasts two things; their ignorance of evil. and their ignorance of what is said about them."

In this agricultural area a

Wide range of goods and services bring refail , Iarm and building cusfomers

l-. E. George & Son, a relative newcomer in the lumber and buildine materials fieltl in \isalia, recently ,ompleiecl a handsome 21,000 sq. ft. combination warehouseshowroom building on its Mooney Blvd. 1'ard located between Visalia and Tulare, centraliy situated to serve the farm communities oI Exetet and Lindsay as well.

Frank E. Ceorge, and his son John, are nell-known ligures in the area, Frank having operated his own roofing and insulation business since be{ore WWII. John joined his dad in 195,1. however it was not until 1959 that the booming father-son team moved into the lumber and buildins malerials lrusiness. In lhe follora'ing fiu" years. li. Fi. George & Son has established itself as a leader in the retail building materials Iield, catering to both the retail and farnr trade as well as builders throughout Tulare County.

'fhe entire operation reflects considerable planning ancl engineering by owners Frank and John George. The yard itself covers a 325' x (t25' area, completely blacktopped and graded so all water drains to a sump hole on the north boundary where the owners have installed three 40' deep dry wells. Besides the big new warehouse-showroom. the operation also has a large pole shed {or yard storage, a complete mill, and a garage which keeps its big fleet of 22 'vehicles in operation.

In addition to their big N{ooney Blvd. operation south of town. Frank and John George purchased Bell Lumber Company from Steve Billeci two years ago. Located northeast of Visalia at Ivanhoe, this yard is managed by Walt Simpson who sells and st:rvices the trade north of Visalia.

KIICHEN PLANT{ING DEPARTMENT (top left) is one of the features of F. E. George's retail operation. John George (top righ0 and the Stanley Tool display. All store merchandise is individually price tagged to speed up checkout. The firm also operates its own prehung division. Assistant manager Joe Aimar displays the product at center left. Joe, who joined the George operation last year, was formerly with United Lumber in Tulare for 17 years. He is also the designer of the patent-pending equipment used in the prehung division. In the store area, prefinished panels are displayed on "T" racks (center right). John George chats with a customer (lower left) behind the new checkout counter advertising Georgia-Pacific products. Lower right, firm does big insulation business and has palletized bins for fork lift loading of trucks.

Why a Wholesaler?

The moke-sense story of why o wholesqler con be q retqiler's best business friend

Buy direct or through a wholesaler ?

trf

a wholesaler, why?

And which one?

Lumber retailers in the West, close to numerous sources of lumber production, have traditionally leaned heavily on mills for direct supply. Despite this, some of the nation's most successful wholesale lumber organizations florish in this region. And as technical requirements tighten for the use of all building materials-including lumber-the wholesaler becomes more important to Western retailers than ever before.

The decisions on which lumber sources are chosen are basic , most often price is the dictating factor. But as specifications become more demandine and as the use of products ,becomm more qgqplcx, mey want to re-evaluate just what makes a "good prics'?. the lowest one, or the one that buys the most satisfactory product and service over the long range.

To help retailers in this analysis, the National-American Wholesale Lumber Association (NAWLA) has outlined descriptions of the basic oofunctions" of the lumber wholesaler. Most wholesale firms perform most of t]le functions. Some stress certain functions more heavily than others. In any case, each function performed by the whole. saler is usually one which the retailer would have to perform anyway at measurable costs in time, people and market knowledge.

Seeking Sources

As lumber requirements become more specific, it becomes more difficult for retailers by themselves to sustain inventories based on past contacts. Variations in species, in proprietary wood products, in grade requirements all mean a broader list of sources of supply than ever before.

The typical wholesaler maintains contact - and working knowledge of a well-rounded supplier corps, mills in the South, the West, the North-wherbver an ideal source for a product which has a demand in his market area. An inquiry from a retailer means the wholesaler can provide an answer in one of several ways:

l. He can quote the retailer a price right at the time of first inquiry, knowing at the moment he can furnish the stock though he may not necessarily know the exact mill from which it will come. But backed by his knowl"dgu of supply and price, the whole-

saler is willing to enter into a binding contract (as such a quotation is) with the retailer-

2. The wholesaler may, under some circumstances, decide nol to quote immediately on price and time of shipment. This applies especially on products not normally available, or in periods of heavy demands. The wholesaler takes the inquiry and searches his sources until he can fill the order, then with a firm mill ofrer in hand he can return to the retailer with a quotation.

3. Upon receiving the inquiry from the retailer, the wholesaler may find the desired stock available on mill lists -stocks on hand at the mill or being t$pprd o'in trsnsitl' ,wit| tf.q,r,qilrogd car acting as a warelhdusa while 'tlie lumber awaits sale. As such, the wholesaler can make a quotation on stock and delivery based upon whether the listed items are still available.

Most retailer's lumber requirements are extremely diversified-ranging across a wide list of structural and finished products, and on into many specialty items. The number of manufacturers who can supply more than a limited portion of these needs on a direct basis is small. while a single wholesaler may have at his finger. tips a broad assortment of sources with virtually unlimited volumes. With such a resource available to him, the wholesaler is able to pass on to the retailer benefits of better service, price and cooperation, benefits which are limited by direct dealermanufacturer transactions.

Risks

Risk.relief "by the carload" is what a lumber-wholesaler offers to buying customers. When the wholesaler takes title to a shipment from a mill, he becomes a complete partner in the transaction between all three parties, assuming a great share of the risks involved in the marketine of the product.

Among these risks are:

I. That the retail yard purchasing the shipment can and will pay for it.

2. That the quality of the stock will be satisfactory.

3. That the mill will ship on time.

4. That the correct lumber sizes and grades will be loaded.

5. That the mill will perform completely according to the order.

6. That extra requests from the retailer can be met.

Organized to assume such risks, the wholesaler has to allow for them in his everyday doing of business. By his position, he is able to make allowances retailers would find difrcult to duplicate. One of his best protections is his flexibility-if a mill fails to perform, he can transfer his order to another one or several of them. In the end. the retailer still receives the order he placed, oftea without realizing the complex transactions which preceded its delivery.

Finoncing

, Natimal.Aueriesr' Vholeale l,umber Association members carried more than $13I million in accounts receivable on any given day during 1962. Their ability and willingness to finance the tremendous lumber distribution system has been a powerful but unsung prop in lumber's fight to hold its place in the modern building materials field.

The retail yard pays the wholesaler after the shipment is safely received. The period between ordering and reaching the market, sometimes lengthy because of complexities in production and transportation, is financially bridged by the wholesaler who commonly borrows capital to support the huge dollar requirements involved. If a retail yard needs extra time to pay, the wholesaler will sometimes go along after thorough investigation of the extended risk. This gives the dealer access to financing not available through banks and other institutions.

Wholesaler financing in lumber, perhaps one of the most important functions, has been likened to "applying oil to the wheels of distribution." With this financial bridge removed, the wheels certainly would squeak loudly and often and in many cases might not turn at all.

Credit

By its nature, lumber remains one of the most o'personal" of all America's industrial institutions. And when personal aspects enter business operations, values applied differ from those used where hard business facts and figures dictate every move. This is especially true when credit is involved.

(Continued on Page 82)

Palco Santa Rosa sawtextured redyvood brings warmth and beauty to garden apartments. Used inside and outside, it achieves a comfortable, friendly atmosphere. And Santa Rosa is the recommended California redwood product for natural finishes. lts textured surface weathers better. And holds finishes longer, with less maintenancel Manufactured to Palco's exceptional standard for "Architectural Quality", and wrapped in plasticiZed paper to protect sales appeal. Two folders offered: (1) Recommended Exterior Redwood Finishes and (2) Redwood Design ldeas for Apartments. Write today.

THE MACIC OF $ANTA ROSA TRAN$FORMS APARTMENT HOUSE$ INTO HOME$

PAST PRESIDENTS' NIGHT

E){ST l)rt'si(l('rrls uI Oaklurrd I Hoo-Hoo (_lrrb :39 \{ ere guests of honor at the club's IIarch meeting at the Villa Peluso in Oakland, and a rt'spet:table gathering oI "past masters'' \{ er(' on lor t}re sessior-r. In the ac't'ompanving photos sevt'rtrl o{ the past presidents carr b" seetr sr'raltf ing slorit's anrl r:omparing notes u'ith the (:urrent officers and diret'tors oI Oaklan<l Club i-t9.

Oakland Club Hosts Two Social Affairs

LADIES, NIGHT

/IVER 100 Bay Area couples v attendt'd the Annual Ladies Nite staged by Oakland HooHoo Club 39 at the Castlewood Country Club near Pleasanton on Februarl 21. Milt Cook of Eastshore Lumber did a commendal'le jol, of r-lrairmanning lhe event and a prize award should go to Al Mury o{ Evans Harbor Products for his fine work as ticket chairman. The ingredients for an outstanding evening-cocktails, dinner, door prizes and dancing to the music of Jack Horner were mixed to perfection as the accompanying photos will testify.

PAST PRESIOENT'S NIGHT-[oo left, L-R) Lew Godard (194142), Vic Roth and current president Bob Bieleck. fiop right, L-R) Ralph Boshion, Al Mury and Bill MacBeath. (Center, left) Milt Cook and R. G. Hiscox. (Center, L-R) Ed LaFranchi ((1949 50), Joe Pepetone (1955-56) and Bill Johnson (1960-

61). (Center right, L-R) Chuck Williams and Bud Kenney. (Lower left, L-R) jerry Mashek (1958-59) and Vern Neilsen. (Cented studious barkeeps plying their trade are Bruce Jacobsen and John Skov. (Lower right, L-R) Charlie Beacom, Jerry Bonnington (1934-35) and Al Kelley (1952-53).

LADIES NIGHI FR0LIC brought out over 100 Hoo-Hoo couples includins (too left, L-R) the Strable gang' Ralph and Gerri Mever a-nd Dave and Emily Jopes. (Top center) Al Mury and his- lovely wife Helen. fiop right, L-R) Castro Valley retailer Raloh Boshion with Milt Nikkelson and Bob Smith, both of Evans Harbor Products. (Lower left) Club president Bob

Bieleck of Mulford Lumber and Chairman Milt Cook, award door orizes. (Center, from left) Around this table are Les and Virginia Butler, Don Landrith, Mr. and Mrs. Neudorfu, Gary Avilla, Lew and Sandy Gibbs. (Lower right, L-R) Mr. and Mrs. Joe Mullin and Bob Macfie. Milt Cook of Eastshore Lumber served as chairman for Club 39's ladies' night fling.

hiznre. Now AVAIL/ABLE AT -

rHE CATIFORNIA ITOOR CO. OF tOS ANGELES

We ore hoppy to onnounce our Cistributorship of the quoliry products of ADOR/SECURITY, monufocturers of complele lines of ftne oluminum doors ond windows for oll types of conslruction, new or re-modeling; for qll climoles; qnd in Al'L PR|CE RANGES!

Piclured ore the HlIlTE Sliding Door ond Sliding Window with their dislinctive "Molchmoker Styling". o fqvorile with ihe home-msker. Builders oppreciole this odded soles feolure, foo.

A Complefe Selecrion of DOORS

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Series 600 . Self-storing Slorm Sosh Windows

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Series 900 Louver Slrip Hordwore

Series 950 . . , "Noil-On" louver Windows

Weyerhaeuser's new nationwide (omputer network promises to reshape company plicy & marketing

Plans to install one of the most comprehensive management information systems yet devised by American industry has been revealed by the wood products division of Weyerhaeuser Company.

The $2r/z million General Electric system when fully implemented is expected to substantially reshape vital manufacturing and marketing procedures of the wood products producer. Preliminary planning is already underway and equipment instal-

office personnel have adequate information on which to base decisions," .he said. "There are too many question marks today in relation to profitability of specific product lines and markets."

He cited as a prime problem the need for more useful information on the profitability of specific products. He also pointed to the need for data on the profitability to the company of specific customers. He said other investigation is needed to determine

A customer file will contain permanent information such as invoicing point, rail routings, industrial classification, credit Iimit, current account status and other information. This information can be made available on demand to salesmen in the field.

All products manufactured by Weyerhaeuser are to be maintained in a mill item file. Included are complete item descriptions-width,.length, thickness, grade and other pertinent data-as well as a record of stock on hand, orders on hand, projected production and projected sales.

A similar item file is set for each distribution center. with additional information on inventory and orders in transit. Both files will contain current pricing information in terms of selling prices and handling costs.

HOW IT WORKS

From an operational standpointo all information stored in the system's disc files can be recalled on relatively short notice by either headquarters or field personnel. Inventory status, current sales figures and mill schedules can be reported in" minutes.

The real-time element of the svstem will permit files to be perpetually updated as information on sales and production are entered into the system. This feature as.sures the dissemination of current information to management rather than days or weeks-old historical data.

IIISPIAYED

lation, to begin in the last quarter of 1964, will be completed in 1965.

Weyerhaeuser management has set its sights on improved profitability and customer service through'a complete overhaul of its management information procedures. Targeted for immediate attention are a redefinition of markets, a reorganization of production practices, and an improvement in the flow of information to decision centers.

George H. Weyerhaeuser, executive vice presiden! wood products and timberlands, in making the announcement pointed to the vexing problem of communicating vital management information to the field.

o'It has become of vital concern to us that our field managers as well as home

mills, distribution centers and sales offices. Seen are George H. Weyerhaeuser (lefil, executive vice president for ryood products and timberlands, and Lowry Wyatt, V.P., marketing, wood products division.

the relative advantages of specific marketing techniques such as direct selling'by the carload, for example, as opposed to use of distribution centers.

Hand-in-hand with marketing renovation will be a gradual turnabout of manufacturing procedure. Manufacturing will be more finely tuned to the needs of the market and permit utilization of a selective marketing approach through the capa'bility of rapid data processing.

The new \feyerhaeuser system has been designed for automatic, high-speed operation and to automatically store messges and resend information. Commercial telephone and teletype lines will inter-connect the company's 62 distribution centers in .{,8 states.

ooMaster edit" has been designed into the system to assist managers in making decisions. The possibility of oversale of an item is reduced for example, since the system is keyed to notice short supplies of stock.

Other features include fast customer credit checks, perpetual updating of inventory records on orders received and automatic order acknowledgment.

All production scheduling is to be generated by the management information system. Weekly order inventory reports and daily exception reports will be made available to key production managers.

Distribution center and mill invoicing for direct sales is scheduled to be produced centrally by the computer complex, eliminating hand invoicing in the field and individual mill invoicing.

The new system will permit Weyerhaeuser to make better business decisions which should result in better customer service and improved profitability for the wood products division.

COttiltll{l0ATl0t{S ]{EIW0RI(

by Weyerhaeuser Company executives shows on this transparent map of the communications network linking the firm's Tacorna headquarters with wood products

Douglas Fir Plywood Association has outgrown its name

The industry we represent has undergone some big changes in recent ycars. Our old name no longer fits.

Instead of rnaking plywood only from Douglas fir-and only on the West Coast-the industry now nrakcs a widc range of products from some 20 diflerent specics of

wood lrnd in pl:rnts in many parts of tl-re cxxtntry.

The nt'w name lt'flccts our mcmbers' growth ancl plogt'ess.

Ert.n tlrouglt tlrt, Itrrme is ncw. ,\'ou can st.ill spc:cify Dl'PA plyrvood. 'l'hese ilrnili:rr lcttt'rs still stand for rlualit.v in 1;lyrvood certified by thc

lrssociation and you'll continuc to st't' them in our grade trndemarks. Instead of Douglas Fir Plywood Association, though, the'y now stand fol Division For Product Approval. And we're still headquarters for all kinds of pl-ywood information. Wlitc us at 'facoma. Wash. 98401.

s. F.

Club's Second Annual Standards Panel

fT HARDLY seems possiblt'. l,ut an enlire r vear has slil,ped by since San Francis,'o Hoo-Hoo Club 9 staged its first meeting on the current lumber size standards dispute. And as lhe second annual program o,r th" standards issue unfolded at the Leopard Cafe on March 3, even a casual olrserver would have lieen impressed by the small amount of progress which has made since the first meeting a year earlier.

A dinner meeting, the standards meeting was held on the eve o{ the hiq Western Pine Associal-ion corrrcntion uptoun at tht' St. Francis Hotel. Special invitations were sent out, and accepted, by several N'PA delegates as a result. Don Andrews of

\-AWLA's Portland o{fice rvas on hand for the nret.ting. as was John Mares, salt'smanager of Whiting Bros. Land & Timber, Eagcr, Arizona.

An excellent panel o{ industry leader'-. discussion rvas moderated by Palo Alto wholesaler Knute Weidman. John Mares presented his views on behalf of the dry producer and his compl'ment on the side of the green producer was well known Humbolt Countv operator, Stan Preble of Tidewater }Iills in Eureka. Bud Hubbard, president of Hub,bard & Johnson Lumber Co., was once again on hand to present the rolume rt'tailer's point of view, and a floor assist on the green side came {rom Gordon

T. Larson, president of Larson Lumber, Philomath, Oregon.

A special treat was the testimony of Ed Schulhauser, chief design engineer of Standard Building Company. one of San Francisco's "hig three" builders. Although Schulhauser looked upon the concept of engineered lumber favorably. he also erpressed doubt as to whetht.r the builder could absorb the extra cost of dry lumber. Which just about leaves us where we came in last year. Engint.ered lumber yes. But who's going to pay the price? 'lhe green producer? The builder? You and I?

'Ihe Commerce department's acceptor list closed as of March 16 to begin the job of preparing both the ballots and the mailing list. At that time it was estimated that the mailings would go out to those on the acceptor list around the middle o{ April.

LUMBER STANDARDS DISCUSSI0N was the highlight of a recent meeting 0f San Francisco Hoo-Hoo Club N0.9. Among those attending the session were: (top left, L-R) Charlie White, Service Lumber's Bob Strahle and CRA's Barney Bates. fiop right, L-R) Reg Ricci, Ricci & Xruse Lumber; Bob Mairs and Gene Hartin, both of Gamerson and Green Lumber. (Second row, left, L-R) Bob Meyer and Bill Johnson. (Center, L-R) panel of Bay Area industry leaders included Stan

Preble. John Mares. Ed Schulhauser and moderator Knute Weidman. (Not pictured is Bud Hubbard.) Deep in concentration (at center row, right) is John Davenport of Western Forest Products Industries. (Bottom row, left, L-R) Ray Tierney and Frank Brush of E. S. Brush & Sons. (Bottom row, center, L-R) N-AWLA's Don Andrews, Dick Hogan and lke Zafrani. (Bottom row, right, L-R) CRA's Pete lohnson and Paul Ward. This was the group's second annual standards discussion.

t lt information leadin$ to the whereabouts of the

PURPLE HAT GANG

They'll fork it over. "DELIVERITNOW" Deacy will see to that. And don't worry about recognizing this gang. It's easy. Their trademark is the purple hat' They wear them on every job. Hey, here's an idea. Rather than make them suspicious, place an order as soon as you see them. Then contact us. We want to give 'em their commission checks.

We can't find them. They're a slick bunch all right. Always call in orders from pay telephones. Can't trace'em. Here's some information to makeyourjob easier. Ted "DELIVERITNOW" Deacy is the leader of this bunch. This guy is tough. Has to be to boss the likes of "GOGETEM" Goetze, Sully "SAVEMORE" Sullivan, "READY" Richey, "PAINLESS" Petrash, and Freeman "QUALITY" Campbell These guys just won't take no for an answer. They remember what happened to their old salesmanager Red Wood. They know what'll happen if they refuse an order. So don't be afraid, order right up. TelI'em you want Redwood and you want itnou.

I{ere are a few other identifying traits. They pride themselves in being able to get your order delivered within 48 hours. Often sooner. They seldom talk about anything other than that and the fact that they have an inventory of over 4.5 million board feet of redwood, all sizes and types. It boils down to this: If you see one of the guys in this picture, and he's wearing a purple hard-hat, and he talks about nothing but fast delivery and gigantic inventories, and he won't take no for an answer, and he's as likeable as the dickens, there's a better than even chance he's a member of the purple hat gang' You'll find him rewarding.

The California Lumber Merchant Plan of the Month

by HIAWATHA ESTES

These excellent house plons ore for sole os ore Mr. Estes populor Plon Books. Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for inform,otion without obligotion.

T|HREE BEDROOMS, TWO BATHS, a large living room and r a combination kitchen-family room are hard to find in a home this small. This is especially exceptional when one notes that this is also a center-hall plan.

By a careful arrangement of the kitchen cabinets, there is

access to both the garage and the rear yard and yet there are

no cabinet corners which are so inefficient and hard to properly

, utilize. The distinctive and generous sized eating bar, a roomy

pantry and the latest built-ins are the outstanding features of this

all-purpose kitchen-{amily room.

The spacious living roorn with i* wide fireplace and sliding

glass doors opening to the patio and rear yard is really a house-

wife's dream.

There are wardrobes in each of the bedrooms, and the master

bedroom has an extra storage closet with drawers below and

shelves above.

The garage door is ofiset to provide space in this oversized

heater and laundry facilities. This arrangement removes all of

these noise-making appliances from the house' It also eliminates

worry from the homeowneros mind of damage which might be caused by a leaky water heater or washer.

The striking contemporary exterior design is enhanced by the stone veneer and planter together with wide glass panels at the front wall of the garage. Board-on-board siding on the front wall of the bedroom continues as a screen in front of the bath.

For an entirely difierent design, consider rotating the home 90 degrees clockwise and switching the location of the fireplace and sliding glass doors.

Please send me complete information about the special volume discounts !

to retail dealers, on complete working plans and a full selection of home i plan books.

LrvrNG RooM | "toJ'o,oJ H ":gi93u

KITCHEN-FAMILY ROOM t76 r t4

PLAN NO. 3974 I245 SQUARE FEET

tu}ffi,t\*,t

Plywood's Big Role at the World's Fair

Results from Successful Promotion Work

{ | 'l'llt,t ',lI l'l '\ \\ oo|r ;rr ,,r, '\ ti,,,, ,',',rlr l,r,,lrrl'rtr',1 r'r r'-lri,t,r, lrrlr' lrror iriotr.. r'-lirlirl.rl rolurrrl lrl llrt \r'u \,,1k \\,,rl,l'- l":ril i- ( \1,(,r.lr.ri lr) l,lr it t! /ntll;(]n :(llitr( 1,', 1 ,,,, irr, lr l,rr.i- i. 'l'lri' lt, rrrrrrl,,r- u.r. ,,l i,lr 11,,,,,1. rr , r,,r'r itrrltlirntl,li' irg,yilrrrrliorr- i- rirr'. irr lrrrlr' 1,lrrI lo rt -tillr'::ltrl ;rr,rrrroliorr lir,.n l,' llr, r i::l'l rnlrr ll lltr. r i::ltl lirrtr,. l t,,ttr itttl,o'irr1' :lr rrr'lrrr, - lik,, llr, (,, n, trtl \l,rlor'.. (),.rrr.trrl l.l,, tr i, rrrr,l .J,,lrrr-,,rr'-

STRIKING tLtMtNT oi the Worid's Fair

PAVILI0N 0t AMERICAN INTERIORS (Top) uses a plywood radial folded plate roof 32 feet in diameter. Ten-thousand sq. ft. of plywood was used.Others using radial folded plate roof systems are the 0regon Exhibitors Building, and the Sinclair 0il Station.

\\ ar rlisplavs to llrt' r'orrstnrltion shar.ks oI tttarlr t'r ell trhil,it orr the 1295-at.r'e fairslourrrls. 1,lvn oo<l is plar irrg a r crr irrrportant J)aft in tlrt'fair.

\ t,t in latt. l9(r0 arrrl carlr 196 I u lrt'n llr,' l';rir'. l,rril,lirr:.l r'r)r1,. \\il: (lt;l\\ n ul' I lrast'tl lur-gt'lr on thc Nt'u York (litr r.ode ). l,lrtr,,,,,l rrlr- rirlrr;rllr rrrllrl,rrrl il: il :lntr'tttlal rttalt,r'ial. I rrrlel thl r.,rcle- as il r.,,istt'rl tlrcrr. lrlvu oorl lorrlrl onlr l,t, rrst.rl for. r'ont rtlt' [orrnirig lrrrri lrar] lr, lre r'('r]ro\('(i loll,r* irrs rrsr'. 'l'lrt. \r.rr \',,r.k rr,!i,ral ,lli.t, ol llrr,tlrt,n l)orrslas l"ir I'lvnoorl Assor.irlti{)lr- tlo\\ {tttr.t icarr l'lr rr,,,,,] \:so{ iiltioll's l"i,'l,l :, r r i, ,.. | )ir i-i,,rr 1,, ,rnr,. ir\\illr. ol lht lr,.tlir'lir,'r.orle siluatiorr anrl st,t llroul to ltr'lilr Ilrt' plolilr.rn. { r'llefrrllr plr'palt'rl plest'rrtaliorr orr li r',,t't'tittrlurrl llrult'rl plvl,,orl rrtrs girt,rr to llrt cttqirrttlirrL li rrrr prr'pllirrg llrr'f'uir''s r.orlc lrrrrl lollolirrg rrrLrrr ir,]rliliorral .lll.. llrt lot|' rriLS r'(,-\\ t'itltrr lo lrt,r'rtril ltlr urlorl irr slrultrrlal upyrlicalirirrs. \rrrr,'rl rr ilh tlrr, lorlt' r'hlngt'. llrr' \r,u \ ,rr k ulea f it'ltl 1rr.,,, tttotionll r'{'l)r{,s('nlilli\ r's r.allt'ri on irll ol' llrr' \,'rt \,r'k-lrrsttl irllhitt'r'lrnal fir.rrr. rL'.igrrine strl!( tLlr('s fol lhe \\'or.lrl's l.'iiir.. {l lhl sunrt'tirnt'. I.'ielrl l)r'orrroliorurl liept'r'stntltlirrs Irorrr ollrt,r lt'giorrs ucrt' r.allirrg orr itrclriltcts lrrrrl,ltsigrrcr.: irr otht,r. 1rar.l: ol llrt'r'ourrttr to lr,ll lhr'plrnoorl storr. Orrct' tlrr, \nrt'rillrr l'lr rt,,,,rl \'soliuliorr , I tl.l'\ , t''1,r, -r'rrlirlir,. -r,l llrr. ltllr.rrliorr of llrt'r'ighl lrcoPlt'. llrt'slolr'\\ils ('ils\ io l,.ll. 'l'r,,rrlrrr,.rrl rrl llrr. l,;rrrr.l: rr itlr lir,.. f('tar'(lallt lltetrricals- lhet reirl. rroLtlrl ,,'rlrrlr lltt. lirc lruzlld Io u]utosl nolhitr:r. liir.e ,ltttrgt'r' \\ ils tlrr' l"rrir l,rrilrlt,rs' lrigur':t trttt'tr'.'l'h,'rr tlrr' plrrrootl ir:sot'ialion rrrlrr ((.otttirttted ort l)uua l)6)

main exhibit building is a giant plyw00d aut0mobile 0f the future. The roof of the main buildins is e three-rlimensional plywood star in the forni ot Chrysler's trademark. Roof is sheathed in plywood.

CHRYSLER C0RP0RATI0N's exhibit (above) uses 150,000 sq. ft. of plyw00d. Two unusual structures are included in the display, including this giant automobile engine mock-up made of plywood. Also outside the

tlr

'"&,; a;

frlajor Pro,motional Campaign

Lumber and buildini.materials may see as its 1963 schedule. Four national a big new profit opportunity materialize at their cash registers this year as a result of a major promotional campaign on Quiet Conditioned Living.

The Celotex Corporation, capitalizing on what it believes is the newest and timeliest idea in building today, has launched the campaign within the building industry and among home-minded consumers.

Included in the promotion is a doublebarreled advertising campaign through trade magazines and shelter publications. The company's 1964 trade advertising schedule will be more than twice as large

GAUFORNIA tulllEt tUtElcllANT

construction, sound insulated ceiling'floor systems, and acoustical ceilings.

Celotex salesmen are now contacting home builders throughout the nation to show how

magazines will carry the Celotex quiet conditioning message to millions of readers through a series of full-color ads.

"By aggressively promoting the Quiet Living concept with builders and consumers, we fully expect to spark a major trend towards sound conditioning in new construction and remodeling," said Marvin Greenwood, Celotex vice president. 'oThe alert dealer will be one of the greatest beneficiaries of this promotion, since it will create new demand for additional building products."

n!

Quiet Conditioning employs double wall

e\/an5

LllG STEPPII{G lt{T0 another world," says Celotex ad promoting Quiet Conditioned Living t0 consum,er audience. Ad shows distinctive approach, includes cutaways showing how sound conditioning "adds a 4th dimension to living." Celotex is the first building materials manufacturer to push sound conditioning in a national advertising campaign.

sound conditioned systems can help meet the growing consumerdemand for noise control, Greenwood said. 'oThis nationwide campaign will help to precondition many of the dealer's builder and homeowner customers," Greenwood said, "So the dealer can also capitalize on this new profit opportunity by acquainting himself with the Celotex program and preparing to serve this growing demand for sound conditioning products."

Hoo-Hoo-Ette fi6 io Host Go'l's Nqtionol Convenlion

The National Concatenated Order of Hoo-Hoo-Ettes has accepted the invitation of Club No. 6 to be hostess club for the 1964 National Convention to be held at the Sportsmen's Lodge, 12833 Ventura Blvd., North Hollywood on April 18 and t9.

For out-of-town visitors and members arriving early, a cocktail party will be hosted by Club No. 6 April 17. Meetings will be conducted during the day on April lB to be followed by a banquet that evening in the Vista Room. Guests will be welcome. Los Angeles Club No. I will host a cocktail party following the banquet.

Sunday morning, April 19, prior to initiation of new officers, a brunch will be served in the Vista Room. We want to welcome all members of Hoo-Hoo-Ettes to attend all functions and hope to make this convention as much of a success as the one some of us were privileged to enjoy last year in San Francisco.

In charge of reservations and information is Mary Williams of Blanchard Lumber.

I Specified ,engths readilY available, end-sealed with wax' base paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,O0O teet of dirnension lumber a month. For the fufl storY on its availability to you, contact:

supplies dimension lumber from ROGGE LUMBER CO.'

owners of the coast's only completely covered storage

and loading area

I Dependable year'around supply ot "dry-storage" dimen' sion lumber.

I FAST five'daY deliverY bY barge trom Oregon to Southern Calitornia.

How Western Forest's new ,xni .i:': *.iL;,l3.,ir, $..;i 'i'li;: ;,,i:!ii,t,?ut? can work for you. ..

An alertness to the growth potential and capabilities of Western Forest Products, Co., led us to embark on a far-reaching diversification program, other than supplying lumber to our customers.

To support the new growth and activities of the great lumber products industry, we have invested substantially in automation. Special high speed milling, gluing and finishing equipment to produce special products such as: glued clear Pine and Douglas Fir shelving; assorted furniture parts; door cofes; door stiles and many others.

For further information on how our soecialized servrce and products can be oriented to meet your specif ic demands, please contact our representative today.

b

GALENDAR

APRIT

San Joaquin Yalley Lumber-Jacs-April 7, dinner and seminar', architectural profession invited as guests of lumbel and woodworking industry. Displays and speakers from trade associations and lumber industry.

Sacramento IIoo-Hoo Club 109-April 15, dinner. meeting Countrl' Club Lanes.

San Francisco Hoo-Ifoo Club 9. Oakland Hoo-Hoo Club 39 & ltedwood llmpire Hoo-Hoo Club 65-April 15, Baseball Nite, Giants vs. Mihvaukee at Candlestick Park.

Los Angeles Hoo-Hoo Club 2-April 17, Old Timer''s Night. Prizes for oldest Los Angeles members. Ross Blanchard, Sr., guest of honor.

Dubs, Ltd.-April 17, monthly tourlament, Silverado Cour.rtry Club, Napa.

Hoo-Hoo-Ette National-April 18-19, Second Annual Convention, Sportsman's Lodge, Studio City, California.

Hoo-Hoo-Ette National ConventionApril 1ti-19, Sportsmans Lodge, North Hollylvood. Club Six sponsoring.

Santa Clara Yalley Hoo-Hoo Club 170-April 19, dinnel meeting, Berrry Falm Restaurant.

Iforest Products Research Society-April 21-22, 19th Annual Northwest Wood Products Clinic, Spokane, Wash.

IYATC(| IS IHE l}ilTY FUtL tIiIE (}F IIIIISHES, SEAIERS, STAINS A1{ll PRESERVATIVES IN U.S. MADE WITH EXCLUSIVE SECRET TORMUTAS IIRIGINATEI) M(IRE IHAI{ 40 YEARS AGO_C()NTII{U()USLY IMPR(IVED BY WATC() RESEARCH_A1{D WHICl{ HAVE N() E{lUAT T()DAY

CONSUMERS GO FOR lT because Watco products are used today by major furniture manufacturers here and abroad-more than 400 in the U.S. and Canada alone! The reason? Watco ffnishes are faster and easier to apply and they last longer. Watco Danish Oil, for example, penetrates beneath the surface and makes it 25% harder, through polymerization. As a result Watco finishes protect from uithin-not just on the surface.

*WATC(O'S broad national advertisine program to millions of consumers will bring customers into your store throughout the year. Shopper-stopper displays, Watcofinished panels, counter folders and other helpful point-of-purchase materials will help you make each sale. Most important: I ) Nearly every sale will be a repeat sale because there's no dissatislaction witlt Watco products, and 2) Watco users will be so pleased they'll tell their friendsand there's gour PLUS PROFITS.

WATCO'S FAMOUS , 7a s.tN.oNE i:,. t ^',"" 1 DANISHOIL F t"S;i"lf

FINISHES! PRESERVES!

HARDENS! PRIMES! SEALS! IN ONE EASY APPLIGATIoN

Woodwork Institute of Califomia-April 23-24, lSth Annual Genelal Membelship Meeting, Huntington Sheraton Hotel, Pasadena, "What's Nerv in the Millwo'k Industr"y?", Gene Brewer, president U. S. Plywood, featured speaker'.

Arnerican Hardboard Association-April 27-29, Semi-annual meeting, Benson Hotel, Poltland, Oregon.

MAY

Sacramento Hoo-Hoo Club 109-llay 8. Annual Golf Tournament, dinnel and entet'tainment, Sunset Oaks Country Club, Sunset City, Clifr Flazel and Ed O'Kelley chairmen.

Lumber Association of Southern California-M ay lI-12, Harpel Mitchell "Store Layout Clinic," Char:ter: House, Anaheim.

Santa Clara Valley Hoo-Hoo Club 170-May 14, Annual Concat, place to be announced.

Dubs, Ltd.-May 15, monthly tournament in conjunction with Oakland Reveille, Castlewood Country Club, Pleasanton.

Humboldt Hoo-Hoo Club 63-May 15, Humboldt Bay cruise with free cocktails. Loggers'dinner at Samoa Cook House.

Oakland Hoo-Hoo Club 39-May 15, Annual Reveille, Castlewood Country Club, Pleasanton, Golf Tournament, dinner and show.

Every time you sell WATCO wood

You get REPEAT'PIU$. Profits! w ''.*,*@

ATLAS LUMBTR

COVERS THE MARKETS OF THE WORLD

for domeaic and, imported HARDWOODSall Wbs custottt, milling facilitier and, a modcrut, yrd witb collrplete inamtory

Sugar & Ponderosa Pine

Old-Growth Douglas Fr . Alaskan Yellow Cedar

Wboleralb Only!

Laminated Timber Conversion Table Scores for Morgan-Davidson Lumber

THE l-A\ll\ Al'ElJ Tl\llil'.R lorrrersiorr

I Iahlt'preserrlrd in ortr Jilnuilr\ i:sur'. pagt B. lras 1,r,,r1tt,',',1 orrlslanrlirrg rt.srrlts for Morgan-Dar idson Lumher Co.. Dowrrt'v. rsho rvas able to sav(' a (.ontra('tor $5":i00. sell laminated timbers to replacc steel. and makt' an extra profitl

This all started u'hen \'lorgan-lJavidson contacte(l Ed l,'ountain Lumlrer (io.. shortl.v after F ountain first mailed the stccl-totimber t'onvt'rsion chart to sevt'ral hnndred dealers in southenr California.

The project involved u a,s a recrt'ation and shopping centt'r consisting of six stores. a rollt'r rink. archt'ry ranple. pizza ls,staurant. and lrilliard parlor. \f ith tht' ,strit.t fire t ode for this tylit' of t'onstruction. it would rt'quire that the steel lream-* specifie<l be fi rt'-proofed. Tim Keller. I'{organ-Dar,i<lson sales represt'ntatir.<', suggestt'd to the contlactor that perhaps larninaterl timbers could lre substitrrted [or the steel girdt'rs.

After cht'ckirrg the t'onr.ersion table and with the structural engint'r'r. it u'as found that laminatcd timlrers t'ould be used [hroughorrt thr. lruilding. and the steel "I" beam-* elirninated. A further check u'ith

["ountain rt'r ealt'<l that laminated timlrt'rs <'ould he supplied for approrimately $:1.0{)t). The t'ost o[ the steel uas quoted at $9..-i(X), so tht' ('ontractor n ould seL'e $5.300. llorgan-Dalid-"on madt' the regular 10f?, profit on the laminatecl timbers plrrs a mightl' happr' <'ustomt'r. Needless to say. the t'llort requirt'd to ('onr('rt frorn stt'el to wood was rvell rewarded.

RITAItER SUPPLIE0 heavy laminated timbers support the complete roof struclure. The 15,000 sq. ft. building has accommodations for 500 people in the pizza restaurant and houses world's largest billiard parlor.

LAMINATED TIMBIRS SUBSTITUTING for the originally specified steel girders are viewed by lV. P. Shook, the contractor, Tim Kellar, Morgan-Davidson sales rep. and Pat Fitzgerald, the foreman. Because the timbers are of sufficient cross section, they do not have to be fireproofed. The fact that laminated timbers can be purchased in the exact length required and no special erection crews are needed, also accounts f0r much of the savinss with laminated timbers over steel.

A MODERN MECHANIZED STACKER

Uni-PaG 6,,t MOORE

CUSTOM-DESIGNED after a thorough engineering study of your lumber-handling needs. Facts and figures to prove that a Moore Uni-Pac Stacker will improve your profit picture.

STACKS LUMBER FAST, thereby reducing lumber handling cost and your over-all cost per thousand.

FEATURES an automatic course divider and chain lumber evener at no additional cost.

ONE SINGLE DRM operates both the stacking carriage and feed chain.

Contact us for additional information.

View shows Uni-Pac Stacker, Verticat Lift, Sticker Placer, and Sticker hoppers.

MOORE-MASON Sticker Placer eliminates costly manpower, increases sticker life and upgrades kiln dried lumber.

Lumber Stondords D.C.Heoring

Ii'presentatir t's of southt'rn (ltlifornia intt'rests opposing tlre lrropost'rl neu lumlrt'r standalds rnarle a strong prt'stntation oI their r it:us aI r Corrrmt'r'ct l)t'partrnent. hcariug in \\rashinetrtn" l).(i.. \lart:h 3" l,cfore departntt'rrt t'hicf Luther H. Hodgt's. lncitrrlt'd in the grorrp u't're retail and wholesalc lurnberrrtt'tt. manufat:turt:rs. l)olt arrthority 1x'oprlt' and rrnion reprrest'ntatives. Among thost' prescnt $ er(. \'liles \I-. l)avitlsorr. ert'cutive r' it:t: prcsidt'nt of Surr Lumbt'r Co." J. Parkinsotr. asst. gerteral manager, Los Angeles Harbor l)ept., J. \ltJunkin. Lorrg llt'ach Harbor Dt'pt." Nir:k Cordil. Lurnl,er & Sau'mill Workers Iinion Local 228ti. anrl \{rar-nc Garrlner- of Lumlrer Asso<:iaLion of Southertr (lalifornia. Somt' l5 of the '1,0 1rn'sclrt marde statt'mclrts to thc St't'retarv oI (,ommt'rct: antl his stalT. outlining their objct:tion-* to the proposetl rrt'n. slantlurtl. Davidson's operring remark lvas, ''This is tht first t.imt: l havt.t'rer travt'k.d tlear acLo-s the t'nitctl States to dt'livt'r a loarl c.,f lunrber.'' 'l'his nas prornptcrl lrv the fact that ht'hatl l,rought u'ith him larious pict:es of ltrml,t'r to tlcntottstratc lltt' propost:cl ne\\ siz('s to tht' St'r'retarv and tht' inequitit's ltc cotttt'rrclt'r'l u ill erist iI tlrt'-"e sizt's att' a<lopted.

Unrlcr thr' proJroscrl -*tattdurtls a 2 s l2 ttnst'arsottt'cl u ill lrt: I-17 i:12 \ 1l-l:J' l6". A I r 12. not irrt'ludt'tl in tht' statrdartl, *ill still lre jl.r" r IIt,/:. If. [or t'xarnplt'. all unscitsorred luml,t'r rvas lrt'irrg lrscd orr a j<-rl,.2 r l2 floor- joists uould ttot lte thc same ividth across the rli<lc fatt'e tts all Llns('asoned tl x l2 girdt'r. The 5.r16" in<h tlilftrrerrtial tlifft'r'enct' r,roultl caust' soIne prolrlt'ms in tht' placing oI flool slrt'athing. l)avidson t'otttetttlerl. Secrctarv Hotlges t'onrrnt'nrlrrl I)ar itlsorr ott his prt'st'ntatiort.

l)r. Hollomorr of tht: Commerce l)epartment poirrtcd out that cirt:ulation of the propost'cl stan<lar<l to thost'on tht'mailing list does not constilute an rndorsement lry the Comnterce l)epartment. Also it *ould lrt'rt'a-"orrable to assume that somt'time rvill elapse bt'[ort'the propose<l changt't'ould ever lre put into effect. he said, if it passt's.

Anv propose<l standard must lx) prt'pare<I. then a dt:scription mtrde up ln' tlrt'Dt'liartment. Sufficient copies must then lre printed [o ('over the mailing list and then mailed out to ac(:cptors on the list.

As the retrrrns come Lack. the comments are analyzed and a r'omplete report prepared and made publit:. On the basis of the rorrments made by each respondent, the standard will either be recommended or re jected. If accepted" the standard is then promulgated bv the Department of Commerce. If rejected. it rvill he sent back to the ALS Committee for rt.view.

SECRETARY 0F C0MMERCE Luther Hodges listens intently as Miles W. Davidson presents arguments opposing the proposed new lumber standard. He was part of the group of southern Californians that went to the capital to protest against the proposal.

Fund Estoblished ot Joint Meeting

.{ .r'lrolarslrip l'trrrrl tttalrlirtg kirls frorrr l,t'li,rr'. l:1,,r's llonrt' to go to lollt'ge atrtl gt't att etlttcatiorr !!tls ll)l)ri)\ t'<l al Los \rrgt'le- Ho,r-Hoo clult ttrtt-s l-ri<lar llrc l;ith t o[ \lart'h nrct't irr g.

It ltrrnt'rl orrt lo lrt'a ltrtkv rlar' [,,r' tht kitls its tltt' ttttttlrxrfit lorpotation tlrat clttlr ltrrr tstahlisht'd rr ill u'ork sPclificallr to lrror irlt' scholarslrips arrrl lirrtrrrtill assislattt t' lo l"ort'stt t strrclerrts arrrl rtls,, st't otttlarilv lo lrr'11, -lttd.trl. irr ,,llr, r' li,'1,1..

'l'ht (,rlrrarla ll ills gt't lo:.lr'llr'r' ;r, ltt;rllr \\(t: ,t .i,titrt tttt't'tittg lrll*et'n th.' 1..A. t ltrl, rtrrrl Srn l:r'ntattrLr Vall,'r H,,,,H,,,, (.lrrl' 2{r(,. 'J-lr''\ iu'l r'*lestr',1 l lr,' lrrrr I'ol Lrttg enottglr to t'slalrlislr I-..A.'s sttrrlt'nl [otttt-

'l'lrt' rrirrrl l,loun golli'rs Irtrtn lrollr t:lttl,s il.os Artgt'lt's rva. lht' nirrnt't ) g-ot tlrt'ir trophies lrrrl als,, sau tr shou ine of last ltar"s Worlrl Scr-it's.

MAIil LUilBER (OilPAilY

YOUR COMPLETE SERVICE FACILITY

o manufacturing and wholesale distributors

. individually tailored truck or rail deliveries

. long length dimension, school lobs, mixed loads

. all items of plywood and p.e.t.cutstock

o dnnudl sawmill production of 50,000,000

. eight trucks to serve you

rlatiorr.

AT J0INT MEETING are (top left) Henry Westcott, Lester Taylor and Don iVluller. The two clubs'presidents, (center) John Spillane and and Wally Lingo. (Top right, L-R) Walt Morrison, Jerry Hyink and lVlason Bear. (Center, left, L'R) Jack Chambers. John Vertin and Charlie Strait. (Center,

L-R) Harold Logan, Harry Shedrick and Johnny lchnson. Right Joe Petrash and Ken Kenoffel. (Lower row, L-R) Bob 0rr, Dave Lashley, Bill Stuart, Jce De LaPosa, Ben Gardiner Seorge Fredericksor:, Glen Emmerton and Jos Demarco. The Los Angeles club copped top honors over the Knollwood course.

FINII THT MOST IMPORTANT PICTURE

Large diversifted stocks of foreign and domestic hardwoods-our vard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

Centrally located Competitively priced o

G-P's Stln Diego Move

Georgia-Pacific has joined three other lumber firms by moving from Sar.r l)iego to National City, a part o{ greater San Diego. to what rnal Jrecome "Lumber Row."

Others alreadv situated on the row are Western Lumber Co.. I)ixieline Lumber Co. and Tarter" Webster and Johnson. Inc. Several lumber processing plant-s and a few furniture manufacturers are also in the area.

San Diego manager for C-P. J. N. "Jack" Stamper said land had been purchased and the move would be made by the end of summer. The new building will be ahorrt 36,000 sq. ft.

Building materials in addition to lumber will be distributed from the new location to adjacent Arizona and Cali{omia dealers'

Free Tox Tqbles

Burroughs Corporation is making available nc*' pre-calculated tax tables re{lccting the rerised {edertrl int'ome tax schedules for 1964.

The tables, which shorv l)roper dt'ductions to be u'ithheld liv emplolers for F.I.C. and income tares during pa1'roll prelraratiotr. are free of charge from any of their 11.5 branch office:-. around the countrl'. Tht're are separate tables for weekly" bi-l'eeklr. semi-rnonthly and monthly pa,vroll periods.

All requests should be directed to the Ireare-.t o{lice.

Redding Hoo-Hoo-Ette Concqt

Northern California lumbergals gathered in Rcdding on Ft''lrruary 15. for tht'local Hoo-Hoo-Ette,.' annual ('on(at. The mceting was hcld in tht' Bonanza Room of lledding's Ponderosa Inn.

The gals took advantage of thc meeting to discuss pltrns for their role in the 2nd Annual \atit>nal Hoo-Hoo-Ette t'onvention, slated for April lB 19 in southern California's Studio Citl'. The Itedding group boasts the organization's national president" N{vrtle Hanr:y, who uas presented a black <'at sortl'enir trophy at the Febmarv meet.

REDDING H00-H00-ETIES staged their annual concat February 15. ffop left, L-R) Eureka's delegation to the meeting included Hank Dreckman, Howard Finn and June Thompson. National president Myrtle Haney (at top right) poses with black cat trophy she was presented at the meeting. Former Forest Queen Colleen Courtwright (bottom left) was also on hand, as were (bottom right, L-R) Barbara Jarnela, Leli Brown, Ann Heistuman, Modena Brim and Paul Jarnela.

/ftfrndarfiht4... the JOHNS-MANVILLE

WITH A NEW NEALER PR(IM(ITI()N

J-M is ofrering a brand new Corrulux linethe "200 Series"a lightweight, competitively priced pancl ideal for a host of applications inside, outside, all around the house. The "200 Scrics" is designed primarily for the do-it-yourselfer.

/4t?z; flz /"zZ- wirh the purchasc or a minimum of Corrulux Products (approx.800 sq. ft.) you get a FREE space saving rack.

The complete rack packagc includes one rack, the required invcntory of Corrulux Products, plus a complete supply of point-of-purchase material.

ALL FOR LESS THAN $2OO!

JOHNS.MANVIttE

22 Eosr 4Oth Streer New York 16, N. Y.

I wont more informotion obout the deoler rock progrom.

Wood Informotion Bureou Boosts Unique Letterheod

The newly-formed \Itood Information Bureau o[ Southen California has deleloped arr urrusual letterhearl uhilh lrromi,.es to be one of the most outstantling in tht' Iumher industrl'.

Jim (iroper. president of Cooper. Davis & Company. the Bureau's advertising agency, explains that the dt'r'elopment of the letterhead came about "as the result of t'orrcsponding with more than 10 lumlrt'r' associirtions and organization-s throughout lht' t'ountry." 'oWe noti<'t'd," hc said, "that onll' one used graphit. elrments related with 'wood or wood produt.ts. V'e decided that

we would make the letterheod itself loolt like wood.

l'ht' r'ffect was achielt'd lr1 phctoglspling a set'tion o[ flat-graint'd Douglas l'ir arr<l prirrting the imagt'orr the rer,erse sitlt' of fairlv transparent papt'r. The image thtrs strows through lrut is nol subject to erasuro. The V-lB insignia anrl other in{ormation is printed on the face side in the normal rnanner. The grairr arrd insignia are also printed on one entl of a hrorvn-tonetl en. velope.

"\I'IB is dedicated to the promotion of llood and u ootl ;rroducts." (looper t.ontinued. "antl ut' \4ant to take et'er1- opportunity to crt'trtc irrtelest in rlood. \I't'antici-

crrquclrl ;liu ffi

pate receiving assistance in our advcrtising and promotional elTorts from other a-.sociations. and this lettt'rhead is an important means of lettins them know we'rt' in lrrrsill('ss [o promote rvood and wootl lrrorlur:ls in this market."

Evons Products Exponds

A new lrranch office and three rrew stalT members have heen added to the lumbcr department oI Evans Products (iompany, Portland. act'or<ling to Roht'rt 13ahling, lumber manager.

Don l']hillips" Jr., activt'lv t'rrgaged in tht: lumber sales field sinr:e 1911. uill bc in charge of tht' new California lrranch oflict'. lo<'ated in the Evans Prorlut.ts Companv distribtrtion t'entt'r in Lo" Angele-.. From the southt'rn California lor.ation. the <.omparrr- rvill be suppll-irrg lumlrer for both rail arr<l r:argo shipmcrrts. In addition. tlrt' u.'atrt'house will stor.k lumher for the li[t ptrckagt' trade.

\\'orking u,ith Phillilrs from the Portlarrtl Itt'aclcluarters ofiit't' u ill be H. E. "Lt'o"' Qrrirrlan. u'ho u ill lrt' lumber tlatlt'r trnd lrut't'r for the (,trli[ornia lrranch. Qrrinlan goes to Evarrs frorn Hancock Lr-rnrlrt'r- (.o." Lakc Oswt'go" Ort'gon.

Another adrlitiorr to the Portlarr,l lumber' sales staff is Alcrundtr C. "l,r'r"' 'l-arlor" rrlto l,eiarr lris lrrrrrl,,.r ( irr(.cr ir lq;i7 \vith the Iormer Orcgon-Ameri<.arr I-umbcr Corl'. in \''t'nronia" Oregon.

Frederick Cqrd Retires

Aftt'r 5iJ yt.ars in tht' plvroocl. t'abirret trn<l nrillu ork business. l,'rt'tl J. (,ard. ont' o[ [-rritt,tl States Plvwoorl's tou salcsmt'n. Plitrrs lo lelile Al,ril.i(1.

lirt'r'l las born irr I'.rrglarrr'l in 1899 arrtl startt'tl his applentict'slrip as a r.alrint't rntrkt'r at the agc of truelve. Ht' sen't'tl irr thc l.nglish Army durirrg \\'-orld \\'ar- l. Ht'uas uoundt'd in l9lfi arrd dist'hargcrl irr 1917. He nrovt'tl to Canada in l9l{i arr<l u as a maintenarrt.c man [or the H u<lson llay Fur Comptrrr\-" norking irr tht' Arctic rt'pairing lroats trnrl building Hrrrlsorr llav ltost stores until |921.

l'or ht'alth r('a-sons. he molt'rl to California in 1921. Sirrce moving to (.alifornia l red rr.r,,r Lrst l rlav's uork drr,. 1,, illrress.

Hc rvorked for a short time at Standard Cabinet lre[ort' lre<,oming trn t'stinrator and salesman for \\,'eber Shou cast' & Fixture Companl [rom 1922 until 19.-]9 rhen he joined l'lt'tr:hcr Aviation. Tht.rr frc moved to \'lorgarrtou'n. North Carolina in l94l anrl lvorkcrl as a superintendr.rrt for the Drcxel Furnitun' Companv. At thtrt tinre Drt'xel lvas manu{acturing airt'raft plyu'ood for Army gliders. From 1913 to 1955. Fred workt'd at Allied Vent'cr & Lumber in Sales. He joined llnited States Plywood in 1955.

WIIATEVER TI]E JOB...

CIIOOsE FROTE TH'S COMPLETE FAM'LY OF NOYO REDWOOD PRODUCT5

From forest to finished product, Union Lumber Company concentrates all its skill and experience on achieving the finest quality Redwood the log will provide. Quality that assures profitable handling and construction . . . whenever Redwood is required. Check over this list of Noyo products and let us send you latest bulletins.

! SIDINGS

N MOULDINGS

tr PATTERN

tr FINISH

tr "SATINIZED"

N PANELING

fI STAIN PRIME

tr PAINT PRIME

N WRAPPING

f] LATH

tr SQUARES

I POSTS

! POLES

tr TIMBERS

tr PACKING PADS

! NOYO FILL

! INSULATION

I NOYO PLUG

! THRIFT PANEL

N "SANTA ROSA'

! VENEER

tr PRE-FAB FENCING

n DOWELOC

! LAMINATED BEAMS

! PRE-FAB PATIOS

Rodwood Tree Farmer6 and Manufacturara

fijlf 620 Market.Street .^San Fratcisco 4 I

I H I Fort Bragg, Catrtornra T

q, Los Angeles Chicago New York I

Member: California Redwood Association

Americon Plywood Assn. ls New Nome for DFPA

THE NAME of the Douglas Fir Plywood Association has been r changed to American Plywood Association.

An announcing the action, the board of directors said the new name reflects growth and progress in the industry. The name change required a vote of association membership: the vote was more than 9O/o Ior a change.

While the structural plywood industry in the United States historically is based on Douglas Fir, the industry now manufactures plywood from 23 species which can carry the association's grade-trademark. According to James R. Turnbull, executive vice president of the plywood association, o'The name Douglas Fir hasn't fit us for years. Now, with the emergence of association grade-trademarked Southern Pine plywood the words, 'Douglas Fir' don't even describe the right geographic region anymore. We've simply outgrown our old name."

Another prime consideration in the decision to change names: the association in the last year has become heavily involved in the export market for plywood and the name ooAmerican Plywood Association" has much more significance in overseas markets than does o'Douglas Fir."

While the name has been changed, it still is correct to specify DFPA plywood: The initials now stand for American Plywood Association's o'Division For Product Approval." By retaining the initials the Association hopes to minimize confusion in the marketplace and to retain the good will it has established for those initials through $50 million in research and promotion.

According to Turnbull, the name change became official as of April 1. However, there will be a lot of loose ends to clear up before the sn'itch is complete. Among other things, the association has an inventory of more than 3 million individual pieces of technical and promotional Iiterature that will be used up (pro,bably within 12 months) before reprints with the new name are put into circulation. And, it will take time to have the new name entered in code ofiices, FHA offices, telephone books and other places. oolt's a little like an individual going back, after 25 years, to change the spelling of his name on every contract, check or letter he ever signed," Turnbull said. "Only with a corporation or association it's tougher because during those 25 years the industry has made an intense effort to 'sign' its name as many times as possible."

New Volleio Retoiler

Effective March l, Hugh Stroupe and Joe Partridge, formerly with R. F. NiL*el Lumber Co., fo.rmed Partridge & Stroupe Lumber Co., Inc. on March I. A retail yard, it will serve builders throughout the Solano and Napa County.

The yard is located at 22 Sixth Street in Vallejo.

THE CHAI{GE 0F I{AME from Douglas Fir Plywood Association to American Plywood Association includes this new trademark. Note that DFPA remains in trademark and now means Division For Product Approval.

ril ERt EAlr PLYWE OD ISSO EtATtOll

The new name for Douglas Fir Plywood Association. Ouality-tested by the Division For Product Approval.

Order These Home Modernization Sales Aids Today! NEW FACES FOR OLD PLACES

Practical professional designs for up-dating exteriors of most older homes. Just oublished.

IDEAS IN SPACE

ldeas and actual plans for space organization for extra rooms, storage and better living.

FASHIONS IN FENCES

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PATIOS'N' DECKS

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"These Western Woods full color brochures save our salesmen's time," says Leo P. Hoffard, leading Portland, Oregon remodeling specialist. "Customers want ideas and these booklets give them practical ideas that they can visualize."

Wood Moulding Producers Elecl Edens ot Semi-Annuol Meeting

Nelson C. Edens, Southwest Forest Industries, Phoenix, Arizona, has been elected president of the Western Wood Moulding Producers at the group's semi-annual meeting held in Phoenix. Edens succeeds retiring president Fitz M. Binnion, Lakeview Manufacturing Co., l,akeview, Oregon.

The members of the wood moulding trade group produce more than two-thirds of all the r-ood moulding manu{actured in the nation,

Gayle V. Morrison, Sunset Moulding Co., Yuba City, California, was elected vice president of the association.

Featured speaker Carl Nagle, Chicago, secretary and manager o{ the National Sash and Door Jobbers Association. stressed the need for more cooperation between wood moulding producers and distributors. He reported on the formation of the NSDJA and defined the functions of the group and its members, most of whom are customers of the Western Wood Producers members.

More than 35 manufacturers representing wood moulding producers from all over the Western United States attended the session with their wives. These members produce more than 4800 railroad cars of finished mouldings a year, reported Warren

C. Jimerson, Portland, Oregon, WWMP manager.

On the lighter side, Grant Potter, president of Continental Moulding Co., Orange, California, and Sequoia Forest Industries, Dinuba, California, won the WWMP golf tournament, Sunday, February 23.

Industry Aids Education

The Weyerhaeuser Company Foundation is donating over $110,000 this year to nontax supported Colleges and Universities across the country and is dividing the

money according to the number of company employees within an area.

Putting this formula into actual practice recently, John Lipani o{ Weyerhaeuser's Los Angeles office presented a check for $2,100 to Willard K. Young, executive director of the Independent Colleges of Southern California. Inc. Eleven schools make up the association, one of 40 state and national associations in the U.S., that secure financial support from business and industry.

The balance o{ the Weyerhaeuser Company Foundation's funds are distributed to similar associations.

New NIMA lnsuronce Mqn

A new insurance specialist will represent the National Lumber Manufacturers Association on the W-est Coast and in the Mountain States on matters relating to fire insurance rates for wood types of construction.

Wallace L. Kiger, formerly regional underwriting manager of the Springfield Insurance Company and most recently with the Home Insurance Company in San Francisco. will be NLMA's liaison rvith fire insurance ratine bureaus in the W-est. Kiger will be based at NLMA's San Francisco oflice.

PRESEI{I|I|G THE CHECK for $2,100 to the Independent Colleges of Southern California for Weyerhaeuser Co. is John Lipani. Willard K. Young (righO, executive director of the association. accepts the donation.

Yorr ca,n depend utr)on allofthern...these bEaica,ted6JMerr. o.

Dependobility hos olwoys been synonymous with Dont; ond these ore the men who prove it every time they write up your order.

Coll ony one of the 4 "D" men pictured qbove for mouldings, millwork, cut-stock, lumber ond plywood.

Th ese men ore of your service to dispotch orders for lumber ond speciolty products.

Dont feotures corlood or truck qnd troiler deliveries of true quolity Ponderoso Pine, Sugor Pine, White Fir, Douglos Fir, Hemlock, Cedor ond Spruce from prime sources. Indenfified in our leoding lines ore: White Swon Lumber Co. . High Sierro Pine Mills . Meodow Volley lumber Co. . Tohoe Timber Co. of Nevodo . Dont Forest Products, Inc., Redding, Colifornio.

Frank Morrisette

Sam Eggiman

Jerry Wilcox

PTRS@NALS

Clave Kittell has been named as new assistant manager of the King Lumber Com. pany's Arvin, Calif. branch. Clave has lived in Kern county for almost 20 years.

Chet Bratsch, Bratsch-Bradley Lumber Co. in Orange, Calif., has been on what Chet called a "buying spree" in the mill country. Also got to stop by in S.F. to see his daughter and her husband.

Art Parkins. California Door of Los Angeles, visited suppliers throughout the Middle West and caught the Home Improvement Products Show in Chicago on ,a recent trip. Also stopped off in St. Louis to see son Barry who is studying to become a dentist.

Harold Cole, southern Calif. lumberman, did the industry a good turn when he was

the Career Day speaker at Miracosta High school. His efforts to interest young people in the industry deserve a "Well-Done."

Gene Burnett, Pacific Madison Lumber Qo., got a surprise 29th birthday from the gang at work, C,al-Pacific's Purple Hat gang and numerous other friends. And many more happy ones, Gene.

Mario 'fripicchio, with 24 years in the Italian Forest Service, is in this country seeking work in his field. He is brushing up on his English and hopes to bring his family over soon. He has five children.

Jack Hibbert, Hibbert Lumber Co., Davis, hooked his first winter steelhead in an undisclosed northern Califor"nia stream last month.

Jack and Ray Piersall, former operators of Blue Lake Builders Supply, reopened the business as Blue Lake Hardware on Anr{l 1st.

BOLI

SALT bv

& BAXTER

Lumber pressure-treated with Boliden Salt costs only a little more than untreated lumber, yet will last many times longer, even under the severest conditions. lmpervious to wood borers, rot damage and fungus attack, Boliden Salt Treated lumber by McCormick & Baxter is perfect for mudsills, posts, joists, framing members, patios, porches and fences.

CATIFORNIA IUIIBER'YIERCHAN'

Jim Overcast, general manager of Strable Lumber Co., Oakland, returned to duty the first of this month following successf,ul surgery and a couple of weeks at home to mend up.

Burt Wheeler of Larkspur Lumber Company, and the missus took in the Mardi Gras for a starter and then went on to vacation in sunny Mexico and points south to Guatemala.

John Pearson, Pearson Lumber Co., Concord, did it again. One weekend last month his whole cre,w showed up wearing Beatle wigs, and yeah, Beatle music over the intercom. Believe it or not it didn't drive 'em away. John gave away a free Beatle record album (to use the word lightly) for every purchase of over $10. and r.eportedly exhausted the supply in every record store in Conco'rd. Ttranks John.

John Castleman, head of Mill Valley Lumber Co., retur"ned to rainy Marin last month after a couple of weeks of tropical sun and fun in Hawaii.

Bob Macfie of San Rafael spent a week in Oregon last month calling on Kilgore Lumber suppliers.

Joe Handlery, Carrnel Builders Supply, and Mrs. Handlery, returned home last month ajter a month's vacation in Hawaii.

Ralph Lamon left the store in the capable hands of Gordon Saunders, Pat Tynan, Bob Bolton and Myrtle Haney last month while he called on Lamon Lumber suppliers in Oregon.

Martin Tweet, former manager of Capitol Ply'wood in Reno, has been named manager of CBS Plywood of Nevada, 2?55 East 5th Street, Reno. CBS, which maintains headquarters in Oakiand, opened the Reno branch last month,

Les Crank, former manager of the Homer T. Hayward Lumber Co. Hollister branch, has been named to assist Chal Cross at Tmckee-Tahoe Lumber's Truckee yard.

Bob Evju spent the eally part of March in Hawaii on Evju Products business.

Tom Gray, California Redwood Sales, Santa Rosa, and Phil Nell, Sonoma Wood Products, Healdsburg, joined a group of friends for some winter fishing off the Baja California coast.

Ken Metkzer, head of Feather River Lumber Company, Sloat and Loyalton, retur:ned to his Reno main office last month aftnr a few weeks of unwinding at Acapulco.

Dick McKannay, Mar-Mac Lumber Co., San Francisco, spent a few weeks escaping the winter chill at Guaymas, Mazatlan and Rosario.

Ken Bowes of American River Lumber Co., Sacramento, is back moving wood a.fter surwiving a serious auto accident when his parked car was struck by another m<-rtorist.

Colie Schwartz, general manager of Norco Distributing, Sacramento, has announced some territory changes, among them Ron Walker to the Tahoe territory and Keith Simmons to the Mother Lode territory. Walker had formerly covered the Sonora (Continued, on Pag,e 40)

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PERSONATS

(Continu,ed lrom Pqge 38) area and Simmons had been in the plumbing division at Sacra,mecrto.

Ted Deacy is the proud poppa of another boy, name of Mike. Wife Betty and the over-eight-pound, newest member of the Purple Hat Gang, are doing just fine. They also have a girl and two other boys.

Dick Freeman, Mason Supplies veep gave the plant tour to 20 Norwegian steel, plumbing and building materials whole. salers. Sales and purchasing, warehouse and materials handling were discussed.

Les Shirkey, business manag'er for Huff Lumber Co., Los Angeles, announced his retirement from the lumber business the end of March. He has left the industry because of other interests. Al Klaus, veteran of the Huff sales department, has taken over the position.

Bob Suttton and Ifarold Nelso& well known San Diego lumbermen, have established the Bay Lumber Company in National City. Both were associated with Dixieline for many years and prior to that with the Airline Lumber Company of the border city. They will concentrate on serving contractors.

Many lumbermen from southern California attended Western Pine Association's emvention in San Franeisco, including Jefi Brooks, Jerry llodge, Elmer Lewis and Frosty Foster from Brooks-Dodge Lumber Co. Norman Winsor. Horace and Sterling W'olfe, Bob Theetge, Lloyd \Mebb and others.

Estella Seemayer was hostess ,at lunch-

eon for the board members of Hoo-HooEtte Club 1. The Chalon Furniture Mart was elected for the March meeting when four kittens were concatenated into the organization.

Pat and Chol Croes of Tfuckee-Tahoe Lumber Compony returned to the mountain snow Ma,rch 26 arfter three weeks varationing along the Oregon eoast,

Don and Martha Snyder, of Snyder: Lumber Company, La^ke Forest (Tahoe), returaed home during mid-March after six weeks in Europe where they took in fte Winter Olympics. They were accompanied by their daughte'r Stepha.nie and Pete Heuga of Tahoe City whose boy Jimmy won us a bronze medal in the Olympic slalom and 1st place at Kandahar.

Tom Glenn, forrner Gordon - MacBeath Ilardwood manager at Sacramentn, took ove'r th.e old 24th Street yard of Economy Lumber Co. a,nd has converted the operation into a wholesale hardwood business.

Bud Byard, formerly with Gillon Lumber Co. and fYinity River Lumber Sales, has joined Stan Dick in the newly formed Big Four Lumber Co., 3931 Gea;ry Blvd., San Francisco. The new ffrm will represent the Big Four stud mill at Hoopa and will also conduct a general wholesale business.

Ilon G. MoMillen, assistant United States sales manager for B. C, Forest Products, Vancouver, B. ,C., was a recent visitor in southern California. He spent several days calling on accounts with Forrest Wilson, firm representative, before continuing on his coast to coast sun'ey trip.

Attractive and popular "Girl Friday," llelen Peaee, is now with Jim Kirby at C. E. Williams in Long Beadr. Some yea.rs ago Helen started her lumber career with this same organization.

Max and Morgery llill, O. M. Ilill Lumber Co. joined company buyer Kirk Kirkpatrick and his wife at the WPA convention in March. Max and Margery then took a post convention trip to Mexico City, Mexico and Vero Beach, Fla. to catch Dodger training.

John llanson and Lynn Hansen (got those E's and O's straight?) also made WPA's San Francisco convention. Then it was a northern California mill country tour for their company, Hansen Wholesale in Encino.

Ifal Brown, after flying into Bar.celona, Spain has decided to "go the rest of the way by ship; slow, safe and salubrious," he writes, Hal is a former president of the old Retail Lurnber Association of Southern California.

Jim Linderman, Long Beach wholesaler, is a good bet to star[ picking up trophies in "Prelude," the 48 ft. racing sloop he bought the first of 'this year. In previous boats Jim won about every award g"iven by the Pacific Handicap Racing Fleet

Bill Fahs, California Panel & Veneer headman and wife Kathy, are on'a two month air tour of the Orient, Australia and the South Paci6c. They exp.ect to retura about May 16th.

John Holdridge has joined the staff of Tarter, Webster & Johnson in Los Angeles. John has been preparing for his career in Iumber for more than five years.

HPI Air Tour

Visits Custom Seruice Plant

Thirty members of the Hardwood Plywood Institute on an air tour o{ the West were entertained in March by Dean Jones and his staff at a buffet and cocktail party at the Master Coaters plant in Downey, Calif. Prominent plyrvood and lumber executives in the southern California area were on hand to greet the members. They were escorted on a tour of the custom service operation during their stay of several hours before returning to International Airport to continue their travels by charter plane. More than 50 wood products executives and their ladies attended the outing and enjoyed learning of the technological aspects of prefinishing and end product uses of this new treatment.

CALIFORNIA

American Distributing Co.

Modesto

Bauer Building Materials Co.

San Bernardino

L. K. Bishop & Company

Oakland

Eorchers Brotherg

San Jose

Haley Wholesale Company, Inc.

Santa Barbara

Inland Building Materials Co.

Rialto

Lumber Dealers Materials Co.

North Sacramento, Redding

Mason Supplies, Inc.

Los Angeles

Modern Malerials, Inc.

El Monte, Hollywood, Long Beach, Los Angeles, Sa ta Ana, Van Nuys

Northern Wholsale Co.

Eureka

PBM

Santa Rosa

J. S.^Schirm Gompany, Inc.

san urego

lructura I Materials Company

Montebello

Zellerbach Paper Comoanv

Bakersfield- Fr'esno

SMILING T0UR HOSIESSES are Dean Jones's wife Gwen and daughter Judy. ffop, center), Bill McDonald, Al Redinger and Verne Breitenbucher. Tim and Betty Raker are at top right. (Center left) Dale Kellogg and Larry Koeneke. Downey Kiln's "Big Three"' (center photo) Dean Jones (righ0 and his associates Bill Woodin (left) and Paul Pellerin.

At right Jay Leanse flef0 and Don Braley. (Bottom row, left) Hardwood Plywood Institute's managing director Clark McDonald (left) and associates William Groah and Holly Holliday. (Bottom right) Clarence Zornes (left) who is slated to take over Downey Kiln's Northwest operations, chats with Cliff McElroy, Earl Kennedy, Max Downes and Fred Turner.

Y(|UR S(|URCE F(|R FAST TURl{(|UER, PR (| FITAB tE C(| N. STRUGTI(|I{ PAPERS AN D PR(ITECTIUE BARRIERS==r;_

t.he action line

ns

Talk about service! Talkaboutdiversification! Talkabout ideasl Talk about innovation! The action is coming from Evans. Everything hut an elephant delivery service. Some things would cause too much talk.

WHOLESALERS IMPORTER!' MILL REPR,ESENTATIVES

IMPORTED & DOMESTIC HARDWOODS . ...IMPORTED PLYWOOD

Henderson Promoted

Larry Henderson, formerly assistant general manager and treasurer, has been promoted to general manager and treasurer of Ward and Harrington Lumber Co., and its subsidiarieg according to Gil Ward and Frank Harrington.

Henderson joined Ward and Harrington in 1956 as yard manager in Santa Ana and ftr"ought with him many years of experibnce in the lumber field. In 1957 he was made sales manager of all the company's operations, and promoted to assistant general manager the following year.

In addition to his present position with Ward and Harrington, he is chairman of the board of directors of Orco Ceoper-

ALL WEST COAST FOR,EST PRODUCTS

ative, and a director of the Southern Cali' fornia Lumberman's Association.

His first official announcement after as' suming his new position concerned the opening of a new \[ard and Harrington yard in Orange County shoitly. This will bring to nine the number o{ facilities oper' ated by the company.

Chico Siore Rebuilding

New retail store and warehouse facilities to replace those destroyed in last May's $250,000 fire are planned in Chico, Calif. by Diamond National.

John T. Putman, vice-president, said the site selected was Cohasset Road near llwy 99E.

SAN ANTONIO CONSTRUCTION

con build better buildings for less money.

Fost, efficient consiruction crews erect these slrong buildings in o short time. Originol conslruction methods ond mochines, including our hydroulic scoffold lrucks, insure you of top quolity qt lowest cost.

-qll poles cemenled to o depth of six feet

-never needs pointing, won't rub off on clothes

-in5u1qn6s rotes considerobly less, yet full coveroge

-oll buildings engineered ond designed by Licensed Civil Engineers

Will lcst 30 yeors or longer

Three-building complex lor the pioneer CORONA LADIBER COMPANY'S buililing materials shopping center in south<irn Calilornia

-pressure-lreoted poles ore sofe ogoinsl wind, eorthquoke ond weother hozords

Meets oll building code requiremenls

-impvqvgcl design hos no long broces lo interfere wilh equipment Hwy.99 W. One mile south of Willioms, Coliforniq P.O. Box 837 Areq Code 916/473-5381

Flexible design 120' X 3O0' sliding do,or building is eosy to work ond can be closed for dry sfock sforoge.

Abe Jockson Retiring John Gordon Moves Up

John Gordon has succeeded Abe Jackson as district manager of Union Lumber Company's southern California sales offices.

Simultaneously, the office was moved {rom its [,os Angeles location to brand new quarters at I503D North Tustin Avenue in Santa Ana.

Abe Jackson, well known to the southern California building industry, ends a career which began 42 years ago in the Fort Bragg yards of Union Lumber Company. Since 1941 he has been district manager in Los Angeles. Jackson, a native Californian, plans to continue living in

PRISSURE TREATED LUMBER

South Pasadena with his wife, Ellen. Relieved of the pressures of his busy desk, he hopes to find more time for gol{, travel and, of course, his three grandchildren. He is a member of the University Club of Los Angeleg the Annandale Golf Club of Pasadena and Phi Kappa Psi fraternity, University of California.

At Fort Bragg he served as president of the Fort Bragg Union High School Board, president of the Lions Club, president of the Twilight Softball League, director of the Paul Bunyan Association and member of the American Legion.

John Gordon, the new district manager, began his career with Union as a handler in the Fort Bragg retail yard. Since then he has held various plant positions, has handled Seneca Valley sales and has served as assistant manager in both Chicago and Los Angeles. He was born in San Francisco and attended grade and high school there. Gordon is married and father of three teenagers. He is a member of HooHoo and is a past president of the Redwood Empire chapter. He has had service with the Army Air Force as a P-38 photo reconnaisance pilot.

IBMC Buys Redwood Mill Plons Increqsed Outpul

Independent Building Materials Company, Torrance, California, has purchased the Coast Forest Products redwood sawmill in Crescent City, presently producing in excess of 100,000 feet of lumber daily according to IBNIC's W. E. "Bill" Upton. Also large stands o{ timber have been acquired to step up production during spring and summer months, he said. The new operation at Crescent City will be under the direction of Max Barnette, general manager of the distributing concern.

Barnette reported that IBMC's new plant sufiered only slight damage from the devastating tidal wave that swept through the coastal city on March 27.

"It is our intention," said Upton, "to increase the production at Crescent City immediately, shipping the entire mill cut to our Torrance and Dominquez plants, The Dominquez operation will inventory both common lumber as well as Clear heart and Aye grade," he continued.

Phil Kelty and Paul Plunkett are charged with disposing of the inventory at Dominquez and the Torrance stock will be handled by Ben Schmidke and Ted Hicks. Dominquez will continue to ofier custom mill and handling service to the industry in southern Califoriia, Max Barnette stated.

Wade Speers, {or many years sawmill superintendent for Hollow Tree Lumber Co., Ukiah, has 'been appointed resident manager at the Crescent City plant and he declared all stock produced will carry the official C.R.A. grade stamp.

ABt JACI$0ll Al{D J0Hl{ G0Rll0N (right) retiring and incoming district managers of Union Lumber Company's southern Calif. sales office in Santa Ana.

your assurance that the BAXCOCZC preservative and pressure treating process meets Uniform Building Code, Los Angeles City and County Building Codes, American Wood Preservers Association, and FHA requirements for foundation sills.

out sldrB thmgh 3.3h opGnlnt wlthout unloddn! th. doo?.

a BurSf$proot, A dmpl! touch ot fin. gE locb s3h.

p.int|n&

a S.Y* m Gxpamhra tcplrcsn.nt3.

o 516 3prcc... Th. Holb|x,ood Jr. Twln3 mltr b. hung to rwlng in d uL

La.s rv.ll.blc froor tp.6 whldr l3 u|Uallt loqt In lltchan or ant4t Hy.

fi,ll Ponel or Flush

o Hollytood Jr. TwlG 8in You Your choio ot r p!n.l or fl$h doa to hrrmonlzr wlth lny 3tylc ...ftltrcli[rt or Intarlor d6l8n.

a Ftrh dooB .Y.ll.bl. ln PhilipDh. Lu.un, Orirntrl A3h (Scn) c ahdl. a Prnal doort .nil.bje In pinc only.

WEST G('AST SGREEN GCD-

Hollryood Jt..hillna adiu.tabla m.t.l.a3h.

trVtA Meet looks Good

As we go to press, the final details of the 24th Annual Lumber Merchants Association are being rechecked for accuracy. As anyone who has attended one of these popular annual conventions will attest, the LMA productions "t" *"ond to none when it comes to finesse,_due largelyto the experienced guiding hand of executive vice-president Jack Pomeroy.

This year's convention again follows the popular format set some years back at Yosemite National park.- Convention headqua.rters are again at the Ahwahnee Hotel, the dates are April t9-2].

Craig Gaffney, who got snowed out of business last year. will again try out for chairman of the LMA golf tournament set for Sunday_ at'\Mawona. There will also be a-get acquainted cocktail party Sunday evening at the Ahwahnee pius dinner and entertainment for the early arrivals.

. Going jlto lhe Monday and Tuesday business sessions we are ipp:Tfd b: the caliber of rhe men chosen to speak and moderate the LMA "Profit Sessions." A name familiar to dealers just about anywhere, Carroll O'Rourke, vice-president in charge of merchandising for Weyerhaeuser, Tacoma, will lead u .""io., on ..Dealer Merchandising and Advertising.,,

Another well known rra*e, Ed Libbev of the NLBMDA of W'ashington, D.C., will speak on "California Lumber Dealers and The-Wage Hour Law." Mr. Libbey will also touch on current and peldin_q legislation pertaining ro the Civil Rights issue. credits and collection" atrd how to use theLechanics lien laws ytt- b" p*td by Austin ?r.lllnr:- of Centrat Sopply, It/atso;vflte. 1{ fourth sessiono "The Market Just Won't Quii Growing,' will be moderated by Jim Williams, president of CHtp Nltional, Covina.

_ A professional speaker, yet to be chosen, will headline the Monday luncheon. This will be followed by an all-hands Roundtable covering a wide -variety of leader problems and solutions ranging from eqlipme_nt- leasing or purchasing to the new proposed turilei sizes. This will be a wide open 'obull session,, "rrd it i. hoped that every member and associate member will make Mondav uit"rrro.r, a ttmust,"

On the fun side of the program we notice that the popular Monday,morning Lumberjack Breakfast is again schedulei for Firefall Meadows, also the excellent park tours and fashion show for the ladies.

A ":y entry on the fun side of the ledger is a wine tasting party (compliments of Beringer) in the main lounge prio, to" iurr"L Tuesday.

All this plus an industry-sponsored cocktail party each evening and shows both Monday and Tuesday evenings ih.t are reail| exciting and different.

tMA PRESIDEI{T Clair Hicks and his wife are seen at right in this photo taken at last year's convention. Other couple is unidentified.

From The Sublime r.. To The Practical

Whether you are planning a gorgeous dream deck or a decorative doghouse... a patio or a planter box...nothing in the world dresses up your outdoors like Simpson redwood. Just be sure to ask for Simpson clear, all-heart redwood so you'll know it will give you carefree beauty year after year. Clear, all-heart redwood lasts a lifetime, even where most woods would decay or be devoured by insects...and you don't have to paint it unless you want to change the color.

Jock Butler New Hqmmond Weslern Region Monoger

Jack Butler has been advanced to general manager of the western region for Hammond Lumber Company, according to Ray Peterson, executive vice president. Butler will be in charge of sales and administration for the Hammond-JohnsonCashway operations in southern California with headquarters at the Long Beach general offices.

Butler has been with the Hammond organization for several years as assistant to Peterson in charge of the wholesale division of the firm handling both procurement and sales. He joined Hammond after a successful lumber career in the San Francisco Bay area and is well known throughout the industry. In his new position, Butler will maintain supervision of Hammond activities, including the retail division yards.

In the change of executive administration of California affairs for the company, Ray Peterson was transferred to the home office in Omaha. Nebraska.

*torquorf''Wolfe Addifions

Business must be good at MarquartWolfe, the wholesaler who recently moved to Long Beach from [,os Angeles.

Evidence of this has been seen in recent additions to the staff. One comes from Sun

Lumber, Trudy Welch, who has also been employed by Diamond Match in Ukiah. She will be bookkeeper-auditor. Wilma Cudlin comes in as a triple-threat: receptionist-secretary and assistant bookkeeper. Wilma comes from Cleveland. Ohio.

Dubs Alwqys Hot ol Son Jose

Hole-in-one purveyor Walt Hjort came in a stroke under Les Doddington to cop first flight honors at Dubs's monthly tournament at San Jose Country Club on February 21. In the class B division it was Gran Geisert and Knute Weidman, and in the C division Gordon Davis of Auburn edeed out Tom Grey of Santa Rosa by one i.ok".

CAIIFOINIA TU'{BER MERCHANT

In the best ball calcutta run by pro Eddie Duino it was the threesome of Ed French, Walt Hjort and Bob Kilgore on top (55); second position was a tie, Jerry Fernandez, Roy Sjolund and Dick Merritt, and the team of Knute Weidman, lJoyd Swiger and Bill Bonnell scoring identical 58's. Third place honors went to Jack Crane, ['red Ziese and Hollis Jones (59).

Dubs will play its annual North Bay tourney at Silverado Country Club on April 17.

C. D. Frott to Distribution

Charles D. Flatt will assume full responsibility for the administration of GeorgiaPacific's building products distribution division. This follows a communication by Stewart W. White announcing his retirement as vice president of that division.

Fratt, who will continue as operations manager, will be headquartered in Portland, and will supervise all activities of Georgia-Pacific's 82 building materials distribution units located in strategic marketing areas throughout the United States.

A real veteran of the building materials industry, Fratt has been active in the busi. ness for almost twenty years. He joined Georgia-Pacific in 1953 as manager of the corporation's Seattle distribution unit.

Excellent for siding, cabinels, paneling. Recommend it with confidence because beauty improves with age . it's lifetime, trouble-free. Full range of sizes always available at INLAND.

o New-Ruf.Sawn

o Ruslicwood

o Rift Grain

o Figured Grain

o Shadowood

r New Ruf-Sawn Inverted Batlen Siding

The

Buying

Distributed

o

SALES REPRESENTATIVES FOR MOSS LUMBER COMPANY, Burnt Ronch, Trinity County, Colif.High-Quolity OldGrowth Douglos Fir Boords, Dimension & Timbers. Kiln-dried Ponderoso & Sugor Pine ond Incense Cedor.

* Shipped promptly by truck ond troiler onywhere in Cqlifornio . . or by roil lo your spur or siding onywhere in Americo.

WHOtESAtE-JOBBING Timbers o Redwood

DIVI,SION OF HITL LUMBER & HARDWARE

LumberJocket Bullelin

Cost savings possible by shipping and storing KD dimension lumber wrapped in the new reinforced paper/plastic wrap called "Lumber-Jacketo' are presented in a bulletin from American Sisalkraft of Attle' boro, Mass.

Lumber-Jacket wrap is described as a combination of reinforced Sisalkraft and polyethylene plastic film with extra pad' rlirg at the point where the eilges of the lumber stack cause wear of the wrap.

Chief advantages of shipping lumber on open flatcars are reported to be time and labor savings of up to 9O/o in lumber dealers' handling costs, made possible by the use of mechanical lift equipment, and

the use of low-cost outdoor yard space where lumber can now be completely protected at less than half the cost per square foot compared to indoor storage.

Copies of the Lumber-Jacket Bulletin B-10 are available from Dept. 81-LJ, American Sisalkraft, Attleboro, Massachusetts.

Miller Nqmed ltrs Vegos Rep

James R. Miller has been appointed sales representative for The Glotex Corporation to serve building materials dealers, wholesalers, and builders in the Las Vegas erea.

Miller is a gr4duate of the University of Arizona in Tucson where he took his bachelor of arts degree in Economics.

John Vertin Joins Hobbs Woll

John Vertin has joined Hobbs Wall Lumber Company's Los Angeles sales stafi, manager Don Muller has revealed. Vertin has been in the soutJrern California lumber industry for more than IB years.

"We expect to thus expand our sales coverage and will offer all species of West Coast lumber to dealers in this trade arean" said Muller.

John Vertin is active in community af' fairs in the San Fernando Valley where he resides with his wife Doris, daughter Beth and son Marc. He has been a member of the International Concatenated Order of Hoo-Hoo since he chose lumber distribution as his career.

Twenty,Flve Tears Ago

As Reported in the Aprll, 1939 Issue o{ the California Lumber Merchant, Est. 1922

M. D. (Doug) Cronwall has joined the sales sta,f of Ifammond Redwood Co., Los Angeles. For the past two years he has been working at the company's mill at Samoa. Fritz llawn, formerly with Doud-Smith, Los Angeles, will join the Hammond sales organization in April.

A. N. Lofgren, San Francisco wholesale lumberman, recently returned from a trip to the Pacific Northwest, where he made contact with his mill connections. He found the mills with fairly good order files and opti- mistic about business in 1939.

J. J. and Charles Barnes have opened a new lumber business at 1?80 Cherry Ave., Sig- nal Hill, Calif.

A new lumber and building materials yard to be known as the Portenrille Lumber'and Materials Co., has been opened at po,rterville, Calif. Earl Hodgson will have direct charge of the new business.

E G. Dave Davis, salesman for tlle Unio,n Lumber Co., Los Angeles, is building an allRedwood house, California type, at 2268 Pepper Drive, Altadena.

A promising recruit for the lumber business is Gene McAteer, former University of California football star and winner of the Andv Smith scholarship, who left San Franciscl

March 28, for lVestfir, Ore., to start learning the lumber business from the ground up with the Westfir Lumber Co. G. R. Roy Bleeker, well-known in California lumber circles, is manager of the Westfir operations.

Southern California retail lumber dealers will be the guests of the San Pedro Lumber Co,, at its Wilmington, plant Saturday, Apnl 22. There will be a boat trip around the Harbor in the morning and a barbecue Iunch will be served at noon.

ril. A. \ileber, manager of the Rio Linda Lumber Cornpany's ya"rd at Rio Linda, Calif., has announced that the firm has been sold to the Rio Linda Poultry Producers Elmer Fillbach vrill continue as forema^n of the operation. Iloward C. Clark,, former president of the firm, will retire in Oakland after more than 50 years in the lumber business.

Anglo California Lumber Co., Los Angeles, has been appointed exclrrsive replrsentative t'or Southern California of Medford Cor1p., Medford, Ore., manufacturers of Ponderosa Pine Lumber.

V. K. Skadden, manager of Hammond Lumber Company's Bellflower, Calif. yard, has announced the recent completion of a modern office and retail store. Burnett Lumber

Company has reopened its Pixley, Calif., yard with a complete line of lumber and building materials. O. C. Moeher is branch manag'er.

\ewell Maddock, George Winterhalder and Robert Maddock have purchased the stock owned by Glen A. Karnes in the San Lorenzo Lumber Co., Santa Cruz, Calif. fire yard was purchased several yea.rs ago by Karnes and James Maddock, principal stockholders frorn the Sunnyside Lumber Co.

Robert S. Fuller of the Valley Lumber Co., Lodi, Calif., was elected president of the Central Valley Hoo-Hoo Club at a recent meeting held at the Hotel Covell, Modesto, March 28. Other officers elected were: O. Y. Wilson, Jr., Central Lumber Co., Stockton, vice president and D. G. Bird, Stockton, Lumber Co., Stockton, secretary-treasurer.

F & M Lumber Company started business in January at325 Ocean Avenue, San Francisco, carrying a full line of lumber and building materials. The principals are Richerd Friocero and Ernest Miller.

William Wade and Oscar Corning have purchased the Meier Lumber yard at Hemet, Calif., one of the oldest business firms in the San Jacinto Valley, from lferman Meier. The new firm will be known as the Valley Building Supply Co.

DOUGTAS

We support many eandidates (not to rnention relatives & friends)

but our party line is INDEPENDENT! The best candidate for partitions might be a poor choice for counter tops; so we won't just vote a straight ticket for any line. No party boss can pressure us to feature his favorites; we pick and choose what experience tells us will serve you best. That's how we win re-elections!

Time-moing sensice on:

lifornia

Member

THE PROFIT TADDER

of imported prefinished Glo-Tone poneling. Other products for immediote delivery, GLO-WOOD HARDWOOD PTYWOOD . GLO-BOARD HARDBOARD O GLO-WALI V-GROOVE PANEIS

GTOBE HAS THE TARGESI INVENTORY OF IMPORTED HARDWOOD PTYWOOD AND HARDBOARD WEST OF THE MISSISSIPPI CAtt YOUR GTOBE MAN-NOW!

YOU'tt GtO WITH SATISFACIION!

Don Broley Nqmed '64 Choirmqn Nqtionql Foresl Producls Week

At a meeting of the past general chairmen of National Forest Products Week, Don Braley, western region m.rnager United States Plywood, was selected to the general chairmanship for the 1964 program.

This year the week will be celebrated during October l8th to 24th with the big luncheon scheduled for October 22nd, at the Biltmore Hotel Bowl.

Dee Essley, Harvey Koll and permanent secretary Dorothy Miller attended the kickoff luncheon and Don is presently appointing his committee members who will be invited to attend the first monthly meeting early in April.

A prominent national figure will be named to address the luncheon meeting in October and it is expected the bowl will be filled to capacity.

Wood Preservers Seq|, nU Officers

F. S. Olmstead, International Paper Co., was elected president of the Western Wood Preservers Institute at its annual meeting, February 26 and.27.

Serving Olmstead are A. X. Baxter, J. H. Baxter & Co., vice president; J. R. McFarland, L. D. McFarland Co., treasurer; W. C. Cairns, Baxter-W-yckofi Co., secretary.

The featured speaker, R. F. Townsend, timber products engineer, Southern California Edison Company, presented an illustrated discussion on treated laminated wood structures which emphasized the research and development theme of the meeting.

The American Wood Preservers Institute was represented bt' its executive vice president and general manager, R. O. Hawes of Washington, D.C., to coordinate the work of the western treaters with the national program.

NWMA 37th Annuql Meeting

National Woodwork Manufacturers Association met in Chicago in February for the association's 37th Annual Meeting.

A panel discussion on o'How Millwork Marketing Methods Can Be Improved" were unanimous in their feeling thai wood product manufacturers should develop a "get tough" policy and begin pointing out the disadvantages of competitive materials used for windows and doors. It was suggested that all wood industry groups unite in their efforts to promote wood products. They should meet the exaggerated claims used by manufactures of competitive materials o'head,-on" with a hard hitting advertising campaign.

HARVEY l(0LL (left) C0NGRAIULAIES Don Bradley. new National Forest products Week chairman for 1964. Permanent committee i6cretary Dorothy Miller and Dee Essley are at right.

l-75;

'line

drlfzvtood aeeerft

f-*&ffiffiffi#&ffiffi ffiil&ru*q economy . beauty . easy maintenance

Here low cost is combined with beauty and utility. Driftwood Accent Hardboard is prefinished, with a U-shaped painted groove for easy maintenance. Grooves are random plank. Perfect for Family Rooms, Vacation Cabins, Stores. Neutral Driftwood finish blends with all color schemes, Panel size: r/a" x 4'x 8'.

Deqler Morketing Triol

The most extensive advertising and promotional campaign ever staged in a single market by a building materials manufac. turer was conducted in Grand Ranids" Michigan during March 1,1 the Armslrong Cork Company for its suspended r:eiling system.

J. O. Sampson, Armstrong's manager of lumber dealer sales, said the objective of this campaign was to learn how large a market can be developed for the lumber dealer in the residential and lieht commercial areas. By a hear-y schedulc o[ full page two color newspaper ads and sixt.v sccond television spot announcements in

ruMBEd

prime viewing time, Armstrong aimed to project the consumer awareness of suspended ceilings in Grand Rapids to a point several years ahead of the rest of the countrv. This will help Armstrong marketing analysts to estimate the future direction of the business.

Following a kick off dinner and marketing presentation, nineteen Grand Rapid's area lumber dealers agret'd to participate in the program. Sampson said these dcalers received free ad mats, radio spots. and publicity material for their own advertising and public relations efiorts during thc promotion period. In addition, Armstrong will hold counterman training st'ssions. supply

premiums and promotional materials, mail sample kits to contractors. conduct stock audits, and assemble special displals.

Moson Supplies Adds Line

Mason Supplies has been selected as distributor for Gold llond ceilins tile. a product of National Gypsum, Paul Sink" general manager, has announced. The rvholesale building supplies firm is a leadins distributor of name brand building supplies from its Los Angeles location. Durins the next several months the com' pany plans an expansion of their National Gypsum Iine.

SPECIAIIZING in-Douglos Fir Dimensions, Boords & Sfuds

Western Hemlock Dimension, Boords & Studs

White Fir & Redwood Studs

CARGO-RAIL-TRUCK & TRAILER

Pine ond Plywood Redwood Posts & Redwood Speciolties

KENNETH W. TINCKTER IIAITAN A. MICHIE

SIAHT Uffi COITiPANY,

lNC.

SOFTWOODS 3855 E. Woshington Blvd. 263-6844 4230 Bondini Blvd. 263-4148

HARDWOODS

LOS ANGELES 90023 Serving The lndustriol Lumber Requirements of Southern Colifornio For The Post Fourteen Yeors With The Products of Fine Mills Everywhere. We Would Appreciote Receiving Your lnquiries.

Cuslom Milling Focilities Avqilqble

Fost . efticient t. C. t. service from both yords ond direcl shipments

o Kiln Dried .'P"tti"f Kiln Dried

o Green

Western Pine Leods Consolidqtion Of Western Wood Products Industry

Within a few months. members of the 33-1'ear-old Western Pint' Assot'iation will lote on a proposal to r,hange the name of their organization and open the door to memhership by mills in the coastal region of Oregon and Washington. The name proposed for the new group is ['estern Wood Products Association.

This calculatt'd move was approved by the IVPA lloard of Directors at their l{arch annual meetings in San Francisco. At peak strength, the new organization will represent manufacturers of approximatell. 70 percent of the annual softwood protluction in the United States.

SERVING THE SOUTH\TESTERN RETAIL DEALER WITH CHOICE

OLD GROWTH REDWOO

"Complete lnventory-1,!| Sizes & Grodes, Green or Dry-for eYery pulpose" home of

Redwood Fencing Sidings

Interior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TOALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE forr EXPERIENCE!"

7ll7

"SERVICE is our poromount stock-in-trode"

Current WPA bylaws will be amended to allow membership of manufacturers in Western Oregon and Washington. This is sulrject to approval at a special membership meeting-schedrrled for the near ftrture.

WPA President John S. Ridrards, Atlas Tie Company. (loeur' d'Alene, Idaho, reported rapid progre-q-q in plans to combine c'oast region mills into the reorganized assot'iation. While certain economies are exper:ted to result from the move. more important i-e thc opportunity to join Western industrl' forct's and funds to combat growing competition from wood-suhstitute materials, said Richards.

Alone this line. the WPA Advertisine and Promotion Committee $,as qranted a 1964 l,udset of $f.0't5.000. This is an increase of $aS,0b0 over last y"u. un.l the largest promotion budget ev,-r approved by the association.

A $:140,000 advertising campaign was approvetl together with a substantial increase in the association's Product Pulrlicity actilities. For the third straight vear. ['PA will sponsor market research studies designed to provide guided direction to the advcrtising, promotion. and publicitv programs.

No action was taken by directors on a proposal to adopt ncl' dry and green sizes {or lraming lumber. All recommendatiol.rs rvere referred to the Western Wood Products Study Committee for consideration. However. one and one-half inch dry framing lumber can lie manufactured in the WPA region, though it must lit' marked as to size in conformance with American Lumher Standards.

WPA meml,er-q approved an amendment to grading rules that will continue dry surfaced rvidths for selects and boards at lhreeeighth inch scant of nominal in five inch and narrower stock. but changing to one-half inch -"cant of nominal in six-inch and wider material. This action standardizes widths of these items with framing lumber and with the same material being manufactured in the coastal region. and t.onforms to American Lumber Standard sizes.

Rounding out the sessions, Al Agather of St. Regis Paper Company, Libby, Mont., was re-nominated on the ALS committee, and W. E. Griffee, WPA secretary-manager. named as his alternate.

Besides President Richards, officers lor 1964 arc {. T. Hildman, Michigan-California Lumber Co.. Camino, Calif., and A. J. Agather. St. Regis Paper Co., Libby, Mont., vice presidents, and Clenn Kittrell, Wagner Lumber Products, Twisp, Wash., treasurer. W. E. Griffee is secretary-manager.

Notionol Gypsum's Long Beoch Plont

National Gypsum Company reveals it plans to build a gypsum plant, large warehouse and oflices on a site recently leased in [,ong Beach.

Cost of the plant was estimated to be $5 million. The l7.5 acre deep water site was leased from the Long Beach Board of Harbor Commissioners.

The company has been expanding its gypsum producing facilities on the West Coast recently. The proposed plant in Long Beach is an acceleration of that program.

Exclusively for California . .

Net Profit Workshop

The Lumber Merchants Association conducted a one-day Art Hood workshop at the Cabana Motor Hotel in Palo Alto, the theme of the meeting being o'The Mathematics of Net Profit Control." As anyone who has seen the Old Master perform will confirm, Art Hood is a leader in the field of retail building materials merchandising, his classes having pointed the way to better business management to hundreds of western dealers who have attended his workshops.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F.S,P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs from Shepherd & Dasher Lumber Co., Longview, Wash,

Just one phase of the varied activities of LMA, Hood's February 24th workshop covered numerous internal problems affecting retail building materials dealers today-the increase of discount solling, intensified price competition, outside competitors hauling into local markets, rising costs, and a net profit squeeze which has never before been equaled.

As a result, association management points out that since the late 40's profits have declined,75% Irom 5.51/o on sales and 15.14% on net worth before taxes to L54/o on sales and 4.9I% on net worth. It is also reported that 4 out of I0 dealers today are operating without profit or at a loss-as against l6/a in 1950, an increase of SOOoio.

The moment of truth is here. That's why it is imperative for western dealers to lend their support to their associations and endeavor to exchange ideas with others within their industry and help make the retail building materials business a profitable venture for one and all. If dealers are unable to understand each other, how can they poeeibly begin to combat the many and growing outside pressures facing the industry today.

The Lumber Merchants Association will hold its 24th annual convention at the Ahwahnee Hotel in Yosemite, April 19-21, and it is anticipated that several hundred northern California dealers will take two days ofi from their own business with the idea of helping to improve industry conditions in general.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet ol dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2668 or STate 3-0544.

A. W. NETH, Lumber Sales

IHPA Adds Members

Gordon Ingraham, managing secretary of the Imported Hardwood Plywood Assn., announced the addition of one new regular and two new associate members to IHPA last month. Welcomed back with his new company was former IHPA president (1960- 6l) Charlie Schmitt, general manager of Jack London Trading Co,, Oakland. The two new associate members are: Dean Jones of

D.

AT ttifA ARI H00D W0RKSH0P, G-R) around table: Rutledge Bray and Jim Slegel, The Work Lumber Co., Monterey; Charles Scaffer, Citzens Lumber Co., Kingsburg; Frank Heard, Motroni-Heard Lumber, Woodland; R. L. Hoel and Willian Boyle, Boyle Lumber Co., Cayucos; Herb Mc0aslin, Farm & Home Supply, Arroyo Grande; Jack Higdon, Dolan's, Sacramento; Art Hood at the rostrum; Jack Pomeroy and Bob McBrien of L[4A; Al Adkins, Eugene Johnson and Jack Leer, all of Egland Lumber Co., Bakersfield; Ed Hasenyager, Colonial Lumber Co., San illateo; Jack Cutter, Carter Lumber Co., 0akland; Bud Barber, Bernie Barber & Associates, Fresno; Chet Nortz, manager Mountain States Lumber Dealers Assn., Salt Lake City; Armin Speckert and Keith Churchill, both of Speckert Building Supplies.

the new Master Coaters Division, Downey Kiln Co.; and

H. McDonald, Bureau of Controlled Receivables, Inc., Los Angeles.

Pocific Wood Products Hos lmproved Process

Pacific Wood Products describes as superior its new prefinishing process for its line of Philippine-manufactured interior plywood paneling.

Already in use for current production, the process features new techniques for sealing and sizing, plus application of three-coats of ,baked-in resins to assure superior resistance to heat, staining and moisture.

According to Jack Davidson, PWP president, this development "represents a significant achievement by the Philippine

production personnel associated with us, and gives us what we believe is the finest finish on the market."

The PWP interior paneling line includes the recently introduced Tempo-8, a distinctive square-grooved paneling faced with six equal widths of subtly mismatched veneer, Random-Plank, a V-grooved paneling faeed with six random-width strips of mismatched veneer and Islander, a ganggrooved prefinished paneling. RandomPlank and Tempo-8 are available in three, richly natural colors-Champagne, Nutmeg, and Madera-all beautifully complemented with grooves prefinished in contrastine brown.

UNDER COVER STORAGE .. JUST ONE OF MANY STEPS

Under cover storoge doesn't moke ihe lumber good, but it keeps it cleon, dry ond os beoutiful os the doy it wos milled. {And, Hemlock is o beoutiful lumber olong with its mony other quolities|.

We storl with old growth Hi-Altitude Oregon Hemlock, we mill it with the most modern equipment ond kiln-dry it to mointoin the fine quolity. Our Hemlock is 100% KD, DET, Double End Stomped ond Associoiion Grode Stomped. We store it ond ship it under cover to moke certoin thot you ond your builder hove o fine piece of lumber reody to use.,

BURI(I.AI{D IUMBER C()MPANY OREGON ATDER-MAPLE COMPA]IY

CAIIFORNIA TU'YTBER ITERCHANT

Pacific Wood Products Compa.ny is represented by, a nationwide sales organiza' tion and has offices in Los Angeles, Tokyo, Manila, Hong Kong, Taipei, Zurich, Houston, Chicago and New York.

FHA Plynrood Requirements Excerpled in New Booklet

Builders and specifiers of plywood will be brought up to date on the changes in FHA requirements made for plywood since 1959 with the publication of "Plywood Ex' cerpts from the Minimum Property Stand' ards" by the Douglas Fir Plywood fuso' ciation.

The FHA has released its first general revision since 1959, listing official changes made since then in building requirements. Plywood excerpts from tlat revision and from a later interim revision will be included in the DFPA publication.

In rnost cases, DFPA had achieved an understanding with the FHA on these points during the period from July, 1959. How' ever, this is the first time since 1959 that most of the changes have been officially published by the FHA for general distribution to their field offices.

Twelve changes in requirements for plywood are listed in DFPA's booklet of excerpts.

Some of the more important application changes are:

Tongue and groove plywood 5/g-inch or thicker may be used as a combination subfloor-underlayment panel without blocking between joists.

The second veneer on the top side of underlayment grade plywood must be least a C-grade under resilient flooring and carp€ting, and a 3f-inch minimum thickness is required.

Five-ply panels /2-inch or thicker may be used as an alternate for Plyclips or solid blocking in roof sheathing applications.

Bridging between joints where clear sp€rns are less than 15 feet can now be omitted in some cases, including those where plywood underlayment is installed over plywood or board subfloors or where tongue and groove strip flooring is installed over plywood subfloors.

Building paper is not required behind plywood panel sidings such as Texture I-11 or other combination sheathing-siding panels with shiplap or batten-covered joints.

Exterior type plywood is required in truss gussets and in panels used for interior wall finish in bathrooms.

Single copies of "Plywood Excerpts from the Minimum Property Standards" are available free by writing to the Douglas Fir Plywood Association, Tacoma, Wash., 9&101.

Terrible 2O Tourney

The 452nd Terrible Twenty tournament was held at Red Hill country club with Morgan Mullins and Jim Connolly as hosts.

The course doesn't have ocean frontage, with the water in bounds and full of rocks, doesn't have impenetrable woods along the fairways, nor deer leaving their evidence all over, doesn't have murky artificial ponds called lakes, nor 25 m.p.h. winds blowing your approaches therein. It is near white capped Mount Baldy but you can't see it because of the mountains in front of it. But, ah; tlose beautiful greens. And it's a

PttRtt$$ tl|lul BtR $0.

Speciolizing in oll grodes ond sizes of Dry & Green

REDWOOD

(cleor dry timbers to 5x16-24'l

ALSO OTHER WEST COAST FOREST PR,ODUCTS

8451 Son Lesndro St. r. OAKLAND 2I, CALIF. I'

tottgh 72, only two net scores under 70 in our whole group.

Morgan Mullins and Bob Osgood tied in the low handicap bracket with scores of 79-II-2-70, and 80-10-70, respectively, and rvill play it off next meeting. Dreps beat Whittaker in a playofi from last month'

Our three new members don't seem to absorb T.T.T. enthusiasm very fast. They didn't show up for this tournament; Lar' son had a cold, Stewart took his ulcer to a hospital, and believe it or not, Reardon said he was getting married. Good Lord, the churches are open in the mornings and our tournament didn't start until noon. W'ouldn't he rather play golf?

Telephone: @ril 352-7700

Architect Services Monoger

Robert A. Eckert, Seattle architect, has joined Weyerhaeuser Company's wood products division in a newly created position of manager of architectural services.

Gene T. Skrivan, manager of marketing program planning for the division, said Eckert will supervise architectural technical services provided to the company's wood products customers in various marketing programs.

Eckert has been associated with the architectural field in Seattle since 1952. He rvas a 1951 graduate o{ the University of Oregon and holds a master of architecture degree from Mass. Institute of Technology.

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns - - all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt

attention and on-schedule delivery at Maple Bros., Inc.

SHIPPERS OT QUATITY WEST COAST TUMBER

Dont & Russell Increosed Output

Scheduled for Colifornio M<rrket

Allocation of additional lumher output to the California markel lronr Oregon and W-ashington tidt'rvatt'r mills is being rnade lry l)ant & Russell to lruild up production for the area on a long tbrm lrasis. accordine to Art Neth. A. W. Nt'th Lumher Sales. nho has handled D & R'sal,'. in southern California {or 20 yt'ars.

George Criswold. mana€rer of Dant & Itussell's domestic cargo clepartment. pointcd out that I) & lt shipped approximately 60 million feet of lumlrer into (lalikrrnia last year. "Wr' ('xpect to erceed the (r0 million fisure sulrstantialll in 1961 with thc additional productitin we non hare."' (lrisnold said.

From ['.S.P. Lrrmber Companl. nt'ar Port Orford on the southt-rn Oregon t'oast. l) & R ships quality old growth lumber alntost erclusiveh' to California. Anntral output at F.S.P. t'rct'e<ls 75 million feet. Shipments are madt' lr1' barge from the port at Bantlon" just north of Port Orlorrl.

At tht'mouth of the (lolrrrnlria River. a largcr portion of the hemlot'k studs manufa< turctl lrv the \\:arrenlon I-umber Company division oI Dant & Ilussell ar(' no\\, dt'stincd for California. Tht' l)r'(',qenl capacitl- of this mill near Astoria is 60 million ft't't an n rralll-.

1'lrt' \\'estport Lunrlx'r- Companr'. just 30 nrilt's up the Coltrnrlria at Westport. Oregon. manufacturt's ht,mlolk dimension rvhich l)ant & Russell -.ells hoth in (.ali{orrrir rn<l on the -F,ast Cotrst. Hcrt' yearly outl)ut t'r<'t'eds 50 milliorr [t't't.

A<ross the (lolrrmbia and not mort'thatt 25 miles abort'\Irestlx)rt at Longvit'u'. Washington, Sht'plrt'rd & Dasher Lumlrt'r Companl' product's l)ouglas Fir studs. rnostly [or California shipments. I)ant & Russcll arc erclnsive salt's agents fol tht' Sht'pht'rd & Dasher mill" rvhich presently has er capacitl of 25 million feet annually.

Griswold pointt'd out again that l)ant & Ru,*sell is lruilding up additional produ<'t.ion {or the California markct on a long term lrasis emphasizing quality irr lioth dimension itt'ms and stud-q as well. Along n'ith making adtlitional production avrilalrlt'. Cri-.rt'old stresst'd the arlvantages of l) & ll lrt.ing able to shilr frequent barg-t' loads thc yt'ar around uithout delay." {rom tidt'watcr mill locations on the southern Oregon <'oast and the Columlria Iliver. Yearlr' capacity oI the four mills t'xceeds 215 million ft't't rvith additional volume from other mills avtrilable for the (lalifornia market on a wholcsale basis.

Lending additional sales impact to spring remodeling promotions, Marsh Wall Products is featuring its new line of Marlite Murals on the T0DAY television program in April. Here host Hugh Downs tells the show's m0re than 4 million viewers about the new South Pacific Mural, ideal for bathrooms and kitchens. Dealers can tie-in with TV campaign by displaying appropriate point-otpurchase materials and utilizing Marlite ad mats in their local newspaper advertising.

ROOKS LUMBER CO. ODGE

rhe symbor thot stonds ro,. D I RECT Ml LL 5H I PfutENTS from our mills in Colifornio, Oregon, ldoho ond Utoh direct to oll of Centrol ond Southern Colifornio ond

ALL SPECIES - V1/HOLESALE ONLY

"Frosty"

OVerbrook 5{650

P.O. BOX 297, MONTEBELTO TWX 722-6405

7115 TELEGRAPH ROAD

tOS ANGETES 22, CALIFORNIA

Re ltrtst tttittg :

* McDoNALD CEDAR PRoDUcrs, LTD.

* nmronD CEDAR, LTD.

* tumnc LUMBER co., tNc.

ll htiexult (lrdr'

* TRUCK & TRAITER

* RAtt L.C.t.

"Jeff" Brooks Al Wilson Bob Turner

N evodo.

"Jerry" Dodge

Fosler Elmer Lewis

ftDAR

(erligrade Shingles (eilisplil lhakes

(omposilion lhingles

Sidewall Shakes 6 Shingles

All Rooling Malerials

Wholesole Only -Since 1926

(()MPTEIE [.(.[. sl()fi AVAIIABI,E

IRUff [ IRAIIER or ilR[0AD

Feolvring:

ROOF-TOP DEI.IVERY!

Phone

Elgin l-1631 of

Cleor Loke's New Yord

(llcal l,trke l,rrmlrt'r (.o. has l,t'en nrolcrl lo a lre\\ l.il, at,r'r' lrxution rlirt'r'llr alross Irorn tlr,'t,ltl tarrl. 'flr,' rrt'rr 1(r.O0(].r1. [1. contlrinrttiorr slort' arrrl r\irrr,lrr)us(. ofli, irrllr ,,o,'rrr',1 I,l, l,rt.irr,,r. \plil l. lrillt tttlna!.1,'r {,lurrl,. (.,,rrlirr ,,,r'rtirririrrr.l hi. l,,rr.l;l-s,rliation u it[r tlrr' {irm ar nrillrilg('r.

Oliginallr ,,rrt',rf tlrt,lrl Hrrrrrrrrorrrl Lrrrnlr,,r.r.lrairr" (.1'ar l,:rkc [,ttrrrlrt'r'rras Jrrrrr.hasr.rl l,r H;rrrk Bailr.i uhen hl lrorrghl thc th:rirr follouirrs tlrc sak'ol'llrrrnnr,,rrrl 1,, (,,.,,r'pia-l',rr,ifir'. liorh rnanl!l('r (lorrlin arrrl lJailev art rilrl llurnrnontl nren. (.orrlin r.onrirrg lo llrt' (llcar Lakt: r'ard in 1917. lrrrl 13ailt,v lrtrling lrcor t'rt't utir'(' \ i( ('lrrcsirltnt oI tlre conrparrv rrrrtil its srrlc to (,r'orgia-l)irr.i{ir'.

J. E. Higgins Opens Bronch

J. Ii-. Higgins l,trmlrer (,o. olrcrrt'tl a ln'irrrt lr uirltlrorrsr' l:rsl rnonth al l l22 .J,,r'llis \\'ur'. Sur.r'unrt'lrlo. irrlorrlirrg to gt'rrc'r.al ilriuttrg('r' .firn Fliggirrs. 1'lrt' 1,iorrt.t'r Sarr I,'r'lrrli:( r)-lrir:(.(l fllnr lras ,ranrerl l{lrlr' .Arrllrrrrr lo nlanag('llrr: rrtu 20.(XX) .r1. ft. facilitt'. Antlrorrr rlill l,t' assisttrI lrr u r'll-kn,,u rr Sacranrt.rrto Irrnrl,cr.nritrt. l"r'rt'\'li't'ksllorrr. [olrner nlinrag('r,rI l)ilrrr,rnrl \irliorral. ittttl Jolttr l'.agrrrr. rrho rrrrtil joirrirrg iligg-irr. lrarl l,r'r.rr ,.,,r,,r'irrs tht' tritrlr' [or ( ily,itol l)lr u oorl. { frrll lirrl of l lig-g-irrs lnorlrrcls lrill lrt'r'ittrit'rl lol itnrrrtrlilt,'rlt'lir('r'\ lo llrslorlrtr': llrlorrglrorrl flrt' g'real('r Sitt rutttcrrlo \ralltt I'itsirr.

Modero [umber & Hordwqre Open House

l.lrrrt'r Ilarr. lrt'atl of \larlt'rl l,uml,r'r N flarrllal'r'^ l1()sl('(l ()\(.r' l.(X)() torr rrsl'olk to u thltr'-rlur ol)('n horr.,, in \llrllr. r',rrrrmernolatitrg lris lirerrrrl-rrcrr stolt rlt'si!rrtrl as it ( ()ntl)ltlr' ()n(' sl()l) ct'rrlt'r' [or llrr' l,rctrl l:rlrntr'. rralk-irr rrrrrl lruilrlr'r llarl,.

speciolized trucking for the LUMBER INDUSTRY

Los Angeles - Oronge Counties

IMMEDIATE PICKUP

SPEEDY DELIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

-sdjq6sn1 to Sonto Ano Freewoy-

RAymond 3-3591

Mines AYe. Trucking Service

Mines Ave. Warehouse Co.

1200 Mines Ave. o Montebello, Colif. (on Union Pqcific Roilrood Spur)

New Fnoduct FnoffEfts

Pockoging ls Soles Aid

Introduction of new Skin-Pac packaging for Dexter Slim/Line and Jet hydraulic door closers has been announced by Dexter Industries, Inc., Grand Rapids, Michigan. Mounted on a self-display board, the door closers can be displayed on rack, counter or shelf.

According to the manufacturer, the SkinPac adds to customer appeal and benefits dealers through easier product display, immediate product identification and improved inventory control.

Redwood Promotion Aids

California Redwood Association's new handsome six-page illustrated (color and two-tone) catalog of Redwood Promotion Aids are seen here. Listed are forby-four illustrated booklets, point-of-sale aids, educational leaflets, charts and guides, envelope stufiers, advertising and publicity aids, reference files, and movies as well as eighty-six redwood data sheets

A supplementary price list is included for ordering the items (some may be imprinted) in quantity.

Write for your free copy to Department P-63, California Redwood Association, 617 Montgomery Street, San Francisco 11, California.

All Purpose White Glue is supplied in the Glu-Bird Plastic Bottles. Use for hundreds of quick gluing jobs at home, at school or in the office. Makes strong bonds to 'Wood, Paper, Glass, China, Leather. Dries clear.

Wilhold Glues, Los Angeles 31.

The closers are also available packed in standard boxes.

Both the adjustable Slim/Line and preadjusted Jet door closers ane constructed of aluminum tube with polished chrome finish, and canlry a 10-year manufacturer's guarantee.

Write: Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Avenue S.E., Grand Rapids, Michigan 49502.

Try-lt-Yourself Stopler

This Spotnails Counter Display will help dealers to sell more hardboard and plywood floor underlayment.

It is a 12" high counter display that shows how easily and fast floor underlayment can be stapled with a Spotnails mallet tool. Spotstapler and staples meet FHA requirements. A descriptive display is simply taped to a l2"xl4" panel of floor underlayment Spotstapled to a V*" plywood panel of equal size. Display and platform holds Spotstapler and mallet.

Entire display illustrates the ease of stapling floor underlayment in less time with professional results. Display is free to all Spotnails dealers. Display also free to dealers with initial stock order of Spotnailers and fasteners for floor underlayment application.

Glu-Bird 'Zip Cop'

Announcing Wilhold Glu-Bird new "Zip Cap," Zip . it's open with just a sliding motion, Zip . it's closed with just one finger! The slider valve keeps the cap free and ready for instant use, won't clog even after hundreds of uses. The offset angle fits into hard to reach places. When in closed position the Zip slider fits into the dispensing hole and keeps it clear and clean. Zip it open with one finger and your Glu-Bird is ready for action.

Zip Cap is 'available on the 1% o2.,2 oz., and 3 oz. sizes of the Wilhold Glu-Birds. (l,arge size Glu-Birds will continue to use the standard caps.) The famous Wilhold

Condensed Cololog From Teco

Timber Engineering Company (Teco) has announeed an up-dated version crf its condensed produets catalog describing the firm's full line of structural wood fasteners. In compact four-page form, the catalog is pre-punched for ready insertion in reference files.

New products added to the most recent edition of the Teco catalog include LineA-Joist connectors for cantilevered floor framing and Ty-Down rafter anchors for more efficient anchorage of roof trusses and rafters. Also described in the catalog are such standard Teco products as Teco-UGrip joist and beam hangers; H-CliP plywood supports; Trip-L-Grip and DuAl-Clip framing anchors; Teco Fas-Lok cross bridging; Teco truss plates for single plane roof trusses; Teco Wedge-Fit split rings for roof truss construction; Teco shear plates, used prirnarily in glued laminated and heavy roof truss construction'

For free copies of, the new Teco Condensed Products Catalog;

Write Timber Engineering Company, 1619 Massachusetts Avenue, NW, Washington, D.C.-Zip Code 20036.

Write: Spotnails, Inc., 1100 Hicks Rd., Rolling Meadows, Ill. 60008.

CAUFONNIA LU'IIBER IIERCHANT

Zip it open or closed.

Door closer packaging

Rerlwood r*,*,,r,u. .,,"

lllustrated promotion aids.

Monthly Lumber Focts

Production at Douglas fir region sawmills for February averaged 177 million - board feet a week which is lll/o of the 1959-63 average. Orders averaged 184 mil- -lion b.f. weekly, even though there was a drop in buy orders during the last half of the month. the West Coast Lumbermen's Association reports.

Shipments did not measdre up to production and orders, but were charted at 172 million feet rveekly through February. The industry's unfilled order file stood at 720 million board feet and the inventory topped one billion feet very slightly at the end of Februarv.

The weekly average of West Coast lumber production in February was 177,037,000 b.f. oi LIL.7% of the 1959-63 average. Orders averaged 184,485,000 b.f"l; shipments 172,092,000 b.f.; weekly averages for Januayn".. p.odu"tion l6t509,0in b.f., 104.4/o of the 1959-63 average; orders 183,138,000 b.f.; shipments 153,584,000 b.f.

Two months of the 1964 cumulative production 1,469,490,000 b.f.; two months of 1963, 1,315,556,000 b.f.; two months of 1962, 1,27 6,094,000 b.f

Orders for two montlrs of 1964 break down as follows: Rail and truck I,200,048,000 b.f.; domestic cargo 283]27,N0 b.f.; export 62,178,000 b.f.; local 35,-

023,000 board feet of lumber.

The industry's unfilled order file stood at 720,658,000 b.f. at the end of February.

Moson Supplies Nqmed Outlet For Piltsburgh Steel Products

Mason Supplies h"s been appointed distributor in southern California for Pittsburgh Steeltex and other construction products manufactured by the firm, according to Mason's general manager Paul Sinlc. "This is an additional standard brand item for our dealers and continues to make Mason Supplies a one stop supplier for pick-up or delivery," he said. The firm has supplied retail dealers throughout the area for over 20 years.

-GUmbertond 3-9078 o

QUALITY it the main insredient in all

PAINTS

Fortified with SRO- l0l to proteci the beouty of the redwood from desfructive elements. Only heoted-trested oils ore used. Contoins no rosin. Strong duroble film no crocking. Security Pqints moke the perfect Redwood finish.

Gur Hoover

Bob Hoover Stuort Jones

Dick Hoover

FIRST CALL HOBBS WALL

Cqrlton Nomed New President of Sierro-Cqscqde Conference

Warren Carlton of Winton Lumber Co., Martell, Calif., was named president of the Sierra-Cascade Logging C.onference at the 15th annual meeting of the group February 13-15 at the Sacramento fair grounds.

Highlight of the conference was a logging equipment showfrom power saws to portable towers-with the emphasis centering on new trends and technical improvements in the timber industry,'s tools.

Vince Bousquet of Weyerhauser Co., Klamath Falls, Oregon, served as president of the conference.

v"LAUSMANN'S I0USY L0GGER$" famed west coast loggers band, composed of logging executives, uses a giant log stacker for a bandstand as they serenade the 15th annual Sierra-Cascade Logging Conference at the California State Fairgrounds, Sacramento.

David Cutler California .Lumber Merchant

Dear Dave:

firank you for the excellent coverag'e of the formation of the TYood Information Bureau. We have high hopes for this new approaeh to cooperative promotion of lumber and wood products.

We have- a long way to go, not only with the general public but especially ivith lumbermen to sell the many advantages of wood.

With your help maybe we can learn there are ways to sell lumber other than quoting a list and cutting the price. Perhaps eventually we will see lumbermen using wood instead of steel for their sheds and lumber storage trees; wood siding in place of stucco and aluminum. Maybe we can learn to sell wood decking for insulation value, wood. paneling instead of sfirceo end r*ltpaper tor ease of maintenance and greater beauty, heavy timber construction for g3eater fire safety and earthquake resistance in schools and commercial buildings.

At least we're going to try.

Cordially,

Dick Lloyd

Ed Fountain Lumber Compbny

Dear Mr. Cutler:

I would like to take this op- portunity to thank you on behalf of myself and Nick Cordil for affording us the privilege of participating in the round table discussion recently held at the offices' of Owens-Parks Lumber Company pertaining to wood promotion.

Sincerely yours,

Marshall Wooten Business Representative Lumber & Sawmill Workers Union Local 2288

Dear Mr. Cutler:

The Lumber Employers Council is greatly appreciative of the space you have provided in the March issue of California Lumber Merchant, for the Wood Promotion Program.

We are confident that our industry has a better understanding of the benefits that will ensue and I trust will appreciate the value of collectively joining in a project to promote our products,

\Mhile we are indebted for the excellent coverage provided, we of course recogrize the value offered advertisers which your publication makes possible.

The Wood Promotion Program will add measurably in

publicizing wood products these agressive firms to public.

Many thanks.

Yours very truly, Robert P. Baugh Chairman

Lunrb'lr Employers Council

Dear Dave:

for the 5 Garlow Company Warehouses

I want to tlank you for the excellent covexage you gave to the "Wood Information Bur@u" wood promotion program.

This promotional efrort promises to be the best of its kind in the country, and we expect it will grow as other union-management contracts include similar promotional clauses.

Mr. Mark Hutkin, who handled the contract negotiations for the Lumber Employers Council, and Mr. Marshall'Wooten, President of Local 2288, are the two men largely responsible for getting wood and wood products promotion started in this market.

I believe that the industry owes them a large "vote of thanks" for recognizing the importrnce of a prcmptional.e.ffort and actually gEttiirs it started.

Sincerely,

Jim Cooper Cooper, Davis & Company

Max Cook

California Lumber Merchant

Dear Max,

In your March issue, page 24, there is aJr error. "Buck" YeageaJr, my son, is with Yaeger & Kirk.

Yours very truly,

Steve Yeager

Dear Steue, Thanks lor the letter., and, color us incorrect.

Ole May.

California Lumber Merchant

Dear Ole:

Thank you for returning the pictures which were used in your fine article about the moving of Corona Lumber Co.

Will you please mail us six copies of the magazine which will cover this story and bill us at our new address.

Sincerely,

T. R. W'are Corona Lumber Company

Corona, Calif.

Gentlemen:

I am enclosing my check, please send me the California Lumber Merchant.

I have sold my interest, and retired from the Anawalt Lumber Company as of January 1, 1964 and have missed receiving your magazine.

Yours very truly

J. Scott Simmons Los Angeles,

Calif.

to Sewc All Souihcm Collfornio Dealerr *

l7O3 N. 8th Street COLTON, Colifomio TAlbor 5-0572

t l38l Brqdley Ave. PACOIIAA, Colifornio EMpire 9-5208

738 Eost 59th Strcet tOS ANGELES, Collfomlo Pleosont 2-3197

6807 McKinley Avenuc LOS ANGEIES, Collfomio Pleosont 2-3136

25tO N. Chico Street EL ,tlONTE, Collfomio Gllberr i7345 C0mffi $3lbt *

TTORSAil DOORS tor Evary Un . .

il400 Intorchrueablc Prnsls Entrance lloon-All ltpes *

SED0RG0 Lowcrs & Colonial-ltlodern Hardwood Flush Panel lloors *

rtUSH DOORT ASll-l{All08illY

-ElRCllMrsolllIt-EEEcll *

FtR PtYlvoollJIPINESE PTYWO|ID *

NOTDCO DOOIS

1ouvEn Doors

3 PANET DOORS F.3

FOUR PANEL RAISED F{,I x-BucK FROI{T DOOTS

sAsH DOORS F.t3

RAISE PANEL IOT'VEN DOONS scnEEt.t Doons

FRENCH DOOn6

DUICH DOOnS

FANCY FlR DOORS IENTRANCq r.ouvEf, BttNDs

A.iO}.ITEREI' TYPE DOORS "souTHERi.l Aln" Doots *

Estobllshcd 1896 wllotEsArE oNtY * iAtmbrr Soclhrrn Gallfomlc Door Inrlltulc

Tclephone

Troffic Service Formed

The first Pacific Northwest trafiic corporation spt'r'ializins erulusivell in the prob[en-. of \\estern luml,er and pllwood mills and rr holt'salt'rs. ltas lrecrr fourrled in Portland. 'fht, rrew companf is l,umlrermen's Iraflic Serr i<'e. Inr'. located in Portland.

A. \{. "\'{ac" Cheatham. the corporaIion's manasel'. announced that the LTS ofIit'es at 729 S.\t''. Aldcr Street. \\'ere open for lrusiness.

The onlv ont' of its kind in Oregon and \{-a-lrirrglorr. llrr new serr ice organizatiorr will act as a consultant trn traffir' rrol,lems lo luml,er lrade asrotiations. lo indir iclrral rnills and nholesalers r.r.ho sulrst'ribe to its

information bulletins as members. and to lumbermen l'ith specific traffic assignments to lre performed on a fee hasis ]ry (lheatharn.

The l,'fS rvill rvork on lrrmlrer llon' pr,rb' lems ria rail. trut'k. attd targo" aclittg as trallir: manager for its memlrtrs too small to maintain their own traflic departrnents. representing larger members in spret'ifrc proceedings lrt'fore state and federal rt'gulatoly botlies and carrier associatiorts, attd disseminating to lll memlrers codified and up-ro-date r1ata ott neu' tarifis. loading regulations and restrictit)ns. rates and routing, car supplr.. and gent'ral innovations affecting the mo\'('merrt of lumbcr to domesticr and foreign markets bv land and sea.

North Pocific Appointment

Bob E. lJartlett has hcen namt'd account ert'c'utive in tht' hartlwood divi-.ion of \orth Pat'ifir' Lumbt'r ComPanr- b1' Donal L. O'(.onnor. general manager for tht' harduood plvu'oorl. and wart'houst' dir.isions.

A graduate of tht' National Haldu'ood Lumlrer Associatiorr grading school at lft'mphis. Bartlett also had -.t'r,eral yt'ars experience in both liroduction and marketing prior to r:oming u'ith Iorth Pacifir'.

Federol Timber Holdings

The govcrnrnent holds 70 per cent of N'lontana's l6 million acrt's o[ commercial timberland.

Cleor

Rod qnd Spirol Dowels

PT.YWOOD

Wood Finishes, Gluer ond Hqrdwood Speciolties

WHY A WHOTESATER?

(Continued' lrom Page 8)

A huge and unmeasurable volume of lumber business is conducted on a basis of known personal integrity . the wholesaler's evaluation of his retail outlets. On a basis of standard rating guides along-as accurate and valuable as they are-manufacturers may hesitate to do business with many retail outlets which actually are sound and secure in every way. The mill depends upon the lumber wholesaler to develop a personal knowledge of his market area, and to act on it.

The retail yard dealing directly with a

mill may hesitate to enter into claims where there is a question. When they dq there is seldom a party in between to help ascertain the facts and present them objectively for discussion.

Whether close at hand or dealing with mill suppliers thousands of miles distant, retail yards are quick (and welcome) to depend heavily upon the claim experience of the wholesaler. Often the problems are not of the wholesaler's making, though he finds himself in a position to see both sides. Retailer and manufacturer alike turn to the wholesaler for conclusions.

With a vested interest in all parties, the ttman between" often rnakes such arrange-

ments as to absorb part of the costs himself, promoting continued relationship among all parties.

Others

Lumber wholesalers are uniquely located in the distribution pattern to find themselves more and more involved in a range of functions evolving in recent years as the lumber market has adapted to competition' Retailers can call more and more upon wholesalers for promotional advice as far as lumber is concerned. NAWLA members, for instance, in 1962 arranged some 3,000

(Continued, on Page 84)

WtorEsAtE oNty l(tt

& GREEN FoREsT pRoDUcTs

WE HAVE AN UNUSUALLY LARGE INVENTORY OF LONG DIMENSION

ARROWHEAD LUMBER COMPANY

599 Wotermqn Avenue

Sqn Bernordino, Colif. Areo 714-385-751I

TWX: 714-859-7552

WE MOVED. in coseyou hodn't heord) AND IN OUR NEW HOME WE CAN BETTER SERVE YOU

i, ?7" S"lutit,,tn fo, Sn,ui," onJ Q,.l;t,7

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mindyou con olwoys depend on United tofill qll your Pine ond White Fir needs.

WHOLESAIE TUMBER

1200 Mines Avenue, Montebello, Colifornio OVerbrook 5-5500

"Quolify Wesl Coosl Lumber lor Every Purpose"

Dougfos Fir in sizes 24" x 24"

Ploner copocity for surfocing to 24" x 24,, Re-Mfg. fqcilities for resowing lo 34" x 34', lf we con't find it . . . ve'll moke it

682 Monqdnock Bldg., Son Froncisco 5

the Estuory

Sincc 1898 Broodwoy ot

IN-TRANSIT

A SPECIALTY filutual filoulding and Lumber Co.

WHY A WHOTESALER?

(Continued lrom Page 82) sales meetings. three-fourths of them sup" plied promotional literaturc to customers, and half of them providcd some sort of "point-of-saltr'' assistance.

To help develop markets. thev made more than 7.500 calls on architectural offir'es lhroughout the U. S. antl helped retailers and indu-*trial plant-. find mills willing and able to manufacture special, non-standard items ftrr specific needs. In some cases. these new products have lrecome industrl- standar<ls.

S'holesalers are experts in transportation and traffic, and can speed deliveries by truck or rail where delays might persist if problems were left to solr.e themselves. The retailer-n'holesaler relationship exists because it has a sound place in lumber distribution economics. V'hether the wholesaler's offices are in the South. North. Flast or West, ollhether they include warehouse facilities or not. the particular comhination of sen.ices the wholesaler provides are certain to receive closer scrutinl lrv retailers who need them.

N[ost retailer-wholesaler relationships have long historics of success hehind them,

and such retailers may u'ish to let well enough alone. For those retailers seeking the correct ll'holesale connections. NationalAmerican Wholesale Lumber Association suggests you contact them.

City Lumber Sold

At'quisition of City Plyu'ood and Lumber Co. b1. Sunset Industries, Inc. has beetr reported bv the Los Angeles-based catalog merchandisers of building materials. A direct cash purchase, the acquisition inchrded all inventory and cquipment at the 60.000 -sq. ft. plant.

PTYWOOD AT WORLD'S FAIR

(Continued, lrorn Page 19) used examples to show the high strength to low weight ratio of the plywood ad well as the possible cost savings from reduced construction time and labor requirements.

Another important factor in plywood's favor is the fact that nearly all the struc' tures erected at the Fair will be removed after the two-year run is completed. PIywood is easier to remove from a building being demolished than any other materials and sometimes can be salvaged for further use.

Much of the plywood used to help build the fair won't be around when visitors

begin pouring through the gates. All construetion shacks, walkways, temporary signs and barricades will be long-gone. However, even much of the plywood which is used structurally on a large number of exhibits won't look much like plywood when the construction crews get through with it. Just like the Seattle World's Fair of 1962, only a few structures will look like they're made of plywood.

One of the most interesting plywood uses at the Fair is in the Johnson's Wax theater. A large, domed structure is set beneath an o'umbrella" formed by four large inter-connected petals. The petals are formed from two layers of t/n-inch plywood

CA1IFORNIA tU'|tlEN

and the dome for the theater is covered with s/3-inch plywood. In all, the Johnson's Wax exhibit uses 40,000 square feet.

The General Motors display, one of the largest at the Fair, uses 300,000 square feet of plywood in its construction. Every exposed surface of the huge pavilion is plywood or plywood-backed with the exception of the roof of one long rectangular portion which is steel. This is one building in which there was no plywood incorporated in the original design.

General Electric's giant display features a geodesic dome structure which supports a huge shell. The steel shell is covered with (Continued on Page 88)

ilERCHANT

PLYWOOD AT WORLD'S FAIR

(Continued lrom Page 86)

plywood sheathing and hehind this application lies an intcresting cost storv. This was another lruilding in which no plywootl was originally specified. Concentrated promotion to the designt'rs. \I'elton Bccket and Associatcs, paid o{I to the extent of 150,000 square [ect. li'or the soffit, roof ot,erhang sheathing. V-beam boxing and scalloped exterior w'alls of the ,structure. stucco was originally specified. Cost for the stucco wa,s cstimaterl at $95,000. Fire rt'tardant treatctl plywood {or the same jobs was estimatcd at $18,000 but the job superintendent thought he could do the joh with plywood {or

Lumber

$15,000. The plyrvood was used and the cost was only $1i3,000 or 86 percent less tharr tht' origirral slrrcco estimate.

'lhe plywood uscd on the dome of the str-uctur(' is also ern inlt'resting applit'ation. General Elet,trir: (,ompany officials wanterl to use a newly-dcveloped silicone roofi covering. They planned to apply the covering l.o insulation 'board but {ound that plywood was tht' only material to which it would adhert. properly.

Radial pl1'wood {olded plate roo{ svstems were used successfully in at least trvo other noteworthl' structur(l-c. 'l'he Pavilion of Amt'rican lnteriors uses a radial folded plate loof svstem li2 feet in diamcter. For

this structure, 10,000 square lcet of plywood were used. Sinclair Refining Company's Nleadow Lake serr.ice station uses a radial lolded plate roof which is suspeniled from "spi<'lery" stecl legs. The unusual st'rvicc station uses 10,000 square feet of plywood.

Thc Oregon Erhibitors tsuilding. whir;h got a late construction start, involves a quartt'r-cirt'le pl1 l.ood radial folded plate roof. 'Ihis exhibit is sponsored by the Oregon Timber Carnir-al Associalion and was designed by Reese and Blachly and G. W. Burns of Poltland. Constnrction rvas br Sarver and Dolfinger.

(Continued, on l)age 9() )

Witburt DtkJ For

CATIFORNIA TU'IABER MERCHANI

BON N T NGTON TUMBER co.

Wbolesale Distribunr TO CALIFORNIA REIAIL YARDS

43O 40th StreetOAKTAND

(Moiling oddress' P.O. Box 3041, Ooklond, Colif.)

PHONE: Olympic 8-2881 . TWX: OA-4|O

PTYWOOD AT WORTD'S FAIR

(Continued, lront Pag,e 88)

Another very unusual structure is the Chrysler Corporation erhibit. The roof for the main building in this display is a plywood three-dimensional shape in the form of the Chrysler trademark star. Two unusual out-.ide portions of the display are a four-storv high mock-up of an automobile engine, made of plywood, and a giant mock-up of equal size. intended to show the shape of a car of the future. The qiant car is also plywood. Plyuood volume in the Chrysler display is 150.000 square feet.

Other structures using considerable amorrrrts of ply'u ood inr.lude the Sra iss Pavilion and Sky Ride. the Formica Cor-

poration house. the Hawaiian Pavilion. Gas, lnc.. the Ncw England Council building,., Sweden, Radio Corporation of American. and the Polynesian display lcaturing a number of small str-uctures. l'Iore nlvwood structures irrclude Ihe Indoncsian Puiilio,,, Kodak, First National City Ilank, Ford Pavilion. the House of Good Taste (some plywood manufacturers ar(] co-exhibitors here). National Cash llcgistcr, Scott Paper Company, I)uPont Company and the Electric Power Company.

Few of the expected 70 million visitors will bc aware of the immense amount of plyl'ood which helped build thc Ncw York F'air. But thc companies which sold carloads of the material for the manv disolavs

trnd other uses aro mightv grateful lol the r-igilance o{ some alert American Plyuootl Association (DI-PA) field mt-'r'r morc than thrt'e. ycars hefore thc Fair opened.

Deoler Soles Above Averoge

Retail sales of lumber ancl buildirrg nraterials are ahead oI the gcner-al pace oI all retail sales in the Lnited States. In the first {our weeks of this year. all retail sales were up 6 percent above the same period of a year ago. but lumber alrd building materials nere up 8 percent. l{otor .r-ehicles and supplies led the advtrrrce .-up l0 perccrlt.

DIRECT MILI SHIP'iAENTS BY TRUCK or RAIL

REDWOOD DOUGIAS FIR PINE

"when you need lumber, iust coll our numbef"

PINE. SPRUCE - CEDAR FIR-REDWOOD ALAN A. SHIVELY

IASHIEY IUMBER, lnc.

West Coost

Ctlssltltll tDYERTlSltlcPosition Wanted 92.00 per ling minimum $4.50. All other 93.00 per line, minimum $6.(X). Two lines of address (your address or our box number) count as one line. Clming date for copy is 20th.

POSITION WANTED

CLASSIFIED ADVERTISEilEIITS

SALESMAN, 15 yrs. exp. all phases of retail business. Some wholesale. Wish to relocate in No. Calif. Currently employed with major lumber firm. Age 40. Unlimited references. Resume on request. Address Box 8?.

MANUFACTURERS REPR,ESENTATM, headquartering in Seattle, needs one more good line on commission basis. Very successful background in wood products. Write Box 86.

EXPERIENCED FORESTRY OFFICIAL-42 years in responsible Igrestry positions with Italia,n Gov. Desire job with -private Western firm. Intend citizenship and am brushing up ott my English. Mario Tripicchio, 1561 N. Altadena Dr., paiadena, Calii.

HELP WANTED Excellent

.Sales and Career Opportunity

Due to recent expansion of our sales operation and Dromotions from within,.we will have two openings in our sales departirent in the near future. We are interested in men of high caliber between the ages of 25 and 35 who have had at least two years exoerience in the sale of building material items and who have ha-d at leait two years of collece.

The men that we seek will be employed by us in exclusive tenitories-to sell the various items of building material that we manufacture; i.e. lumber, plywood, millwork, oak flooring, ard paneling products. Those men that are hired will be given extensive training in both our manufacturing and sales operations and will be compensated at full salary during this'period. These opportunities offer salary commensurate with abiliti and experience plus commission, plus company automobile and expensei. Those interested must be willing to relocat.e.Please writs to Don Brogdon, llanager, tield Salm.

L0ltG.BEtt Dtvtst0tl

IIIIERI{AIIOIIAL PAPER GOMPA]IY 928 Grand Avenue, Kansas City, Missouri 641ffi

LUMBER SALESMAN salesman. Send resume

Untrsual opportunity for a young outside to Box 84.

EXPERIENCED DRAFTSMAN quality millwork firm. MUST bids, Send resume to Box 88.

& dealer wanted have experience in by well-rated full millwork

LACO IS LOOKING FOR an experienced outside lumber salesman. Salary commensurate with ability. Reply by mail to George Jayka. Give resume in first letter. LACO Lumber Co.. 18002 E. Nelson Ave., City of Industry, Calif.

BUSINESS OPPORTUNITIES

LUMBER & PLYWOOD YARD for sale. Inventory plus equip- ment. Will consider leasing. Address Box 85.

Ponderosq t

Sugior Pine

Douglos Fir White Fir Cedor

SPruce 3-4931

l{anes of Advertisers in this Deparbnent using a Box Number cannot be released. All r@lies should be addressed to box shovn in the ad c,/o California Lumber Merchant, 412 IV. Sixth St,, Los Angeles, Calif. 90014.

HAVE COMPLETE FACILITIES and equipment, including two trucks & trailers, plus good market for pine or redwood distribution yard. Need inventory and/or capital. Address Box 89.

MODERN LUMBER & hardware store. Gross 1962-$155,000. Central San Joaquin Valley. Complete P&L on request. Herluf B. Fries, 10101 So. Bryan, Raisin City, Calif., Phone AM 8-2620.

FOR RENT: Bldg. supply premise 166x130 corner with 10,0O0 sq. ft. under roof. Rest fenced & paved. Ideal location in excellent community. $450 mo., might divide. Riverside, Calif., 684-18O0 or 683-4136.

RETAIL LUMBER YABD, excellent location in M-1 zone, Alameda St., Compton, Calif. At one time operated as DO-IT-YOURSELF retail lumber yard netting as high as L8/o profit. Approx. 37,0(X) sq. ft. with 11,000 sq. ft. sheds & offices, chain link fence, blacktopped, no inventory to purchase. Real opportunity to buy, $59,000 to close estate, terms. Or lease-$600 mo. Write or phone owner, H. E. Scott, 5451 La Pasada, Long Beach, Calif., GE 3-4481.

FOR RENT: near-new 3-bdrm desert home, Pahn Springs viciniW. Completely furnished, heated pool, 2 bloeks Tamarisk Country Club. $150 per wk. Special trade discount-4/o, iVo & 2%. Ben Davis, Plywall Products, AT 5-2858, or John Coons, Sommerwille Plywood, GR 7-1772.

EQUIPMENT FOR SAIE

FOR SALE: Yates-American 2-side planer, 12x30, 40IfP bp head, 20HP bottom head. Good condition. Wells Custom Millwork, P.O. Box 47, Gardena, Calif., FA 1-2398.

EQUIPMENT FOR SALE

1- 11 ton Gerlinger Fork Lift

1- 9 ton Hyster Fork Lift 1958

38 ton Gerlinger Fork Lift

2-7Y2 ton Hyster Fork Lift

L-7Yz ton Ross Fork Lift

1- 4 ton Ross Fork Lift

7-BYa. Hyster Fork Lift

May be seen at MacKay Mill Service 822 69th Avenue Oakland 2L, Calif, Phone 638-9428

EEAVY FORK.LIFT TAUCKS

RENTAL AND SALES

MacKAY MILL SERVICE NEptune 8-9428 822 -69th AvenueOakland 21, Calif.

SPECIALIZING IN INDUSTRIAT CRATING MATERIATS Guslom llilling

Industriol Cuf Sr,ock

Decking Starter Boqrds

8713 Cleto Sfreet- Downey, Coliforniq LCI & Direcr llill Shipmcnts

3-1264

BUYER'S GUIDE

tOS ANGETES unxl AND lutlll ?loDucr3

Alplno Fororl hodudr .-----..7761811

Anoricqn Hordwood Co-----.ftchnrond 9-4235

Angrlur Hordwood Cornpony-..--------...LUdlry 7-6168

Arcolo lcdwood Co. lKcn Conwoyl.---WEbrtcr 6-4848

Arizono-Col Pino Co. ------..873.5390

Arociofcd lodwood A{ilh-.-.....-*---OVcrbrool 5-E741

Aflor tumbrr Co----------.--...----..-..-lrtAdiron 7-2325

Awlon Moulding-------------.....--------.------DAvir 9-4 | I 5

lock tumber, J. Williom----------.-..--..tEpubtic l-8726

Bascr & Co., lnc. ..-.--WEbrtcr 8-6261

Blcmco lumbor Solor Co. -__-.-.-CAplloJ 51216

Blir [umbcr Co., Inc..-.---.-RAymond 3-l 68 l-3-341t4

Sohnhoff lumbcr Co., lnc..----.--.-.--Rlchmond 9-32.{5

Brotsch-Brodley Wholesole tumber-..-.-{714) 633-8719

Brooks-Dodge [umber Co..-...--.-....--.OVerbrook

Col-Pqcific Solcs Corp. .---.---685-6,f50

Commerciol lumber Co.-...-----.-.-...---.--.SPruca

Consolidoled [umbcr Co..-.---.-.-....--.----..SPrucc

Evons Products Co. -.,--..-.----..----..------.--.-.-.---RA 3-O281

Fir & Pinc Lumber Co.-----------...---.-.-.Vlctorio 9-3109

Fluor Producls Co.--------------.-----DUnkirk 5-01 l6

Frcemon & Co., Stephcn G.--...-...-......-.--ORiolc 3-35d)

Frcmonl Foresl Product.----------.RAymond 3-9917

€oftcltcr Hordvrced Cc..-.----...----.--lterot tS96

Gcorgio-Pocific Corp. (!umbcrf-----..RAymond 3-9261

Gcorgio-Pocific Corp. (Plywoodl.--..-..RAynrond 3-9261

Gcorgio - Pocific Corp.------.----------.-..TRionglc 7-5643

Gelz Bros. & Co.-.......-----.----.--.-.----.-...SYlvon O-1757

Globe lnternolionol.-.......-.-....---....-.--......UPton O-6456

G.eot Wcsfcrn lumbcr Corp...----..------..SPrucc

Grovc Wholesole Lumber Co..----------PRorpcct

Hollinon Mockin Lumbcr Co...-..-..----..-.ANgalut 3-4161

Honsen Wholesole lumber Co. .----------(2131 783-7510

Hedlund lumber Solet.-. .--...685-1090

Hexbarg lumbcr Soles---.--.-.--.-"..........MUrroy

lumber Co., O. Itrt -.-..----..Mymond

Woll lumber Co., Inc..-------------685-8731

Jcwcll Lumber Solcr----.....------.-----...---FRonticr 8-8292

Johns-Monville ...-..-.-.DUnkirk 5-0595

Koibob lumber Co. lRich Tuckerl .-.-..---.-...---546-7290

lorhley, David E....-.------..-.----.-.---..CHopmon 5-8805

t. A. Dry Kiln & Slorogc, Inc...--.-......ANgclus 3-6273

Iumber Co,------.--.-.-.-.--.---.-..---..IUdlow

lmporting Compony--.------.MUrroy

Sulllo & Kollcr lunbcr Co.----.------Gllberr 3-!909

lqcomo [unbrr Sobr, lnc..---.-.-.----JtUnay l-6i!61

Torlcr, Wrbrlor & Johnron, Inc..---lNgolut 9-7231

T. H. & t. Solar, Inc.----.-------...HEnloclc 2-34e I

fwin llorborr lunbor €o.---.--...--...-..SPruco 5{lill8

Un3lrd Whlr. lumbcr Co.---..-..----ANgrlur 3-6166

Uniled Stohr Plyrood Cory.-----..-!Udlow 3-3,tll

U.S. Plywood Corp, (Glcndobf--.----..-...Cltrur 4-21 33

U.S. Plyrood Corp. l[ong !cochl--.-...HEmlocl 2-3901

I

Hordwood lumbcr Co. --.-...ANgelus

123 Mullen lumber Co., Floyd .---678-5518 Muluol Moulding ond lumber 9o,.--.-.--FAcuhy l-0877

Ncimon-Reed [umber Co.--..----.-..-...TRionglc 3-1050

Ncth Lumber Solar, A. W.....-..---..-...TRionglc 3-2663

Oliver [umber Co.---.--.-.-.--.--.-..-----..RAymond 3-0053

Orgood, Roberl S.----..-.-.-----...-..----.-..DUnkirk 2-8278

Owens-Porks Iumber Co,------.--..-..-.--.----ADonr s 2-517 |

Orford lurnbcr Co., Rcx--.---..-.-------.--.-------f75-3633

.Orford Lumber Co., Rcr---..-.-.....-.....-.----..--.835-2854

Pocillc fir Solos--..--.-.--..-..-..-------..-.--.iltUrroy 2-3533

Pocific lumber Co., The-----.--.-..---.CUmbarlond 3-9078

Pocilic-Modiron tunbcr Co,.-------.-..----SPrucc 3-2292

Pan Ariofic Troding Co., Inc.--.-.---.--Rlchmond 7-7521

Peirce Compony, Al-..-----.---....---------.-.--NEvodo 6-10@

Pcnberlhy Iumber Co.-----.-..-------.-..-....tUdlow 3-451 |

Pine Ridge [urnber Co.' -----....-.------...EDgewood 3-527 1

Rockporl Redwood Co.------..--"-.-----... --.------------415-2896

Roy Foresl Producls Co.....--.-...--.--..TRionglc 3-1857

Rygcl Iumber Soles.-------...-.----.---.--.-...SPrucr 5-3211

Sonford-Lussier, Inc. .------------...---AXminrter 2-9ltl

Shivcly, Alon A..-.-.-.---.--.-----.---..-..---CHopnqn 5-2083

Simmons Hordwood lumbcr Co..-...-.----SPrucr 3-l9lO

Soulh Boy Lunrber Co..-.-..---------.-..SPring 2-5258

Soulh Boy lumbcr lHowfhornel.---...-.--Orbornc 6-2261

Stohl Iumbcr Co..---.-.-.-.----------..-----.-ANgrlur 3-6E4.1

Slondord [umber Co., Inc.--.-.--.-----.-..--.-655-Zl5l

Sfonfon & Son, E J.---.--..----------.-------tt dlow 9-55!l

Slcphenron & Co., Goo. lrl" ------..--..tudlow t-214.1

U.S. Plyrood Corp. lSonro Ano) -.Klmbcily 7-1691

Yon ldc, Roy -------------.......-.---.lAt rroy l-{668

Wondling - Nolhon Co,.-------.-....--CUmbcrlond 3-9078

Wcrlsrn Forcrt Prsduclr Co.---.---..AN9clur 3-61 38

Wcycrhocurcr Conpony.----..---.-.--....llchmond 8-5451

Worchourc lAnohcim)---..-.---------..PRosprct 2-5880

Wholcrolc Forcrt Produslr Dir.---..--------.583-60l 3

Whifc, Horry W. ..--.-.-.------....--.--.-.--.-SPrucc 5-3409

Wif son, Forrcsl W.--.--------.-..-...-- -.----....-...-... ---449 -1 47O

(MocMillon, Bloedcl & Powcll Rivcn B. C. Forcrt Productr [d.)

TNEATED LUIiBER-POL:5..PIIINO-IIE3

Boxtcr & Co., J. 8-9591

Downey Kiln Co. ------.---SPruce 3-2603

Koppcrr Co., Inc. --.--.HUntley 2-2852

McCormick & Boxter--.------.- -.-------"---.-----f/ 1 41 87 1 -897 1

Son Antonio Construction Co.---.-..---UNderhill 5-1245

Wqrrcn Soulhwesl, lnc.----.---------.-..-.--FAirfox 8-3165

sAsH-DOORS-mt ITWORK-SCREENS ,VIOUTOING-BUILDING'{ATERIALS

Artcsio Door Co., Inc.------------.-..-UNderhill 5-1233

Arsociotcd l{olding Co.------..--......--.-RAymond 3-3221

Big Ben Sorh & Door Co.---.--.--..--..--.-GEncvo l-3541

$ur gionond Conpxry...-_-*-fkhrmnd 9{24f

Cqlifoinio Door Co. of [.A., Thc--...-..l,Udlsri 8-Zlill

Colifomio Poncl & Vcnccr Co...----.lAAdiron 7-0057

Corlow Compony-.-------.----------.-.-..---Ptcoront 2-3 I 36 Cobb Co., T. M..--.----.-..-------...-...-......-..ADoms l-4211

Conlinentol Arloulding Co.-------.--..-- -.------.625-1 428

E-Z Gfidc ----CUnbcrtqnd 3-2016

lrtople Bror.,

lvlotiva Engincering Co. ------261-1128

Nordohl A,lonulocluring Co.-----------. -----819-267 5

Rcdwood Inrpcclion Servicc---..-...-.-..lvtAdison 8-6306

Security Point A{fg. Co. ..---.-.-.......---.ANgelur l-0358

So. Cqlif. Arrn. Cobinol AAfg.*.-?lyrnouth 6"t341

Tri-Slof e lr{ochincry of Colif .---...--.-- ----.--------583-9977

Wolco-Dennis Corp, -."----------..-..--..--.--..-------395-5525

tUllEER HANDLING AND SHIPPINO, C^lltElt

Grccnficld E Son, Inc., H. 4..----...---N€vodo 61783

Lcr Lunbrr Houling..--...-..------*-.TOpsz l -1C22

Alofhrny Cor Unlooding Scrricc...---.CApitol 2-t143

Mines Ave. Worchousc ------RA 3-3691

Sqn Bernordino - Riverside -

Sqnlo Anq

Arrowhcod tumber Co..------ ----------------V | 4't 885-75 I I

Corlow Compony TAlbot 5-0672

Georgio-Pocific Wqrchousc..-.-....-..-OVcrlond 4-5353

Inlqnd lunbrr Compony-.-.--.--..-.--...-..-TRinlty 7-20O1

Kcy Corporofion ..---_-....875-2060

Torlcr, Wcbrlcr

Building Motcriols Dirtribulors Inc..-..----....-..-466-2553 Worchourc 156-2551

UKIAH Elcmco Lumbrr Sqlor Co. .------.HOnrcrf.od 2'7535 Cqf Coosl Lumbcr Co.-------.-.---------.-----V071 162-6591 Hollow Trcr Rcdwood Co.--------.-HOrnorfcsd 2-3821

Word Wholesole lbr. Co., Morion H. .---------162'7251 wttuAl

BUYER'g GUIDE

PORTLAND

Dont & Rursell, lnc. .---..-----..-..----.--.----.---CA 5-231 |

/rloorc Dry Kiln Compony-----.-.----.-.-.lVcnur &0636

Tunoc lumbrr Co.--.--.----.--...-...--......CApilol 66661

U.S. Pfywood Corp--------------.--..-....-CApltol 7-U37

Wesf Coqct Lunbernen's Assn. ...------.-.---------.222-1691

TURNER

Norlh Sonliqrn tumber Soles 713-2118

TACOfiIA

Wcshington

Chcncy lumber Co.--.--..----.-.-..-.---..-..FUlton 3-2424

WINLOCK

Shokertown Corp. --.---.---.----*--..-...--.--.-SUnset 5-3501

SAN FRANCISCO

LU'YIIET AND tUftIEEI PIODUCTS

Arcoto Rcdwood Co..--.------...-----....-.--..YUkon 6-2067

Col'Pocift c Soles Corp..-----.-.-------..-------YUkon l -8620

Del Volle, Kohncn & Co--.---------.-..--..YUkon l-4641

Evons Producls Co, ...---------..----- ----.--..------------825-241 |

Gcorgio-Pocif ic Corp----------.-.-.-DOuglos 2-3388

Gclz Bros. & Co.----..-----.--------.-.--..-YUkon 2-6O60

Gilbreqf h Chcmicol Co.----....--.--.-..-..-..-SUilcr I -7537

lf oll Co., Jqncr L.--.--------------------.-SUtler 1 -7 52O

Hollinon JtAockin lumbcr Co.-.-.----.-...-.JUnipcr 1-6262

Horbor tumbcr Compony------.-.- -.-....-.--YUkon 2-97 27

Higginr lumbcr Co., J. E..----.--.-----..VAlencio 4-8744

Hobbr Wqll lunbcr Co., Inc.---.---..Flllmorc 6.6000

Kcnficfd, ll" E lGitchrist Timbert--.*.....WAlnut 1.1,522

Lomon Lumbcr Co.-----------.-.-.------..----YUkon 2-1376

MqcBcolh Hordwood Compony------.- -Mlssion 7 -O77 2

Pocific lunbcr Co., Thc.---.-.....-..-...-GArficld l-3717

llcci & Krurc Lurnbcr Co.---------.------..1'ltlssion 7-2576

5ilmorco, Inc.--.--.---.---------.--.--.-.-.EXbrook 2-8268

Torler, Webster & Johnson, Inc,--..----PRospecl. 5-12OO

Union Lumbcr Cornpony --------.-.--..--.-SUtfcr l-6170

Unitcd Stotrs Plywood Corp.------..---.-JUniper 6-50O5

Word & Xnopp-----.----.--.-.----------.---GArficld l-l 840

Wcndling Nothon Co..-.-------..-..------.SUttcr l -5363

Wcrl Cosrl Tinbcr Producfs.-.----GRoyrtonc 4-3931

Wcrlorn Forcrt Productr of S.F.--...-..LOmbard 1-876o

Warlcm Lurnbcr Conpony ---..-...-.--.---P!ozo 6-7lll

Wcycrhocurcr Compony ---------------.-...PLoza 5-57E1

Zirl -& Co., Inc..-------.---.........-...---YUkon l-O210 sAsl|-Doots-wINDowS-r$outDlNGs luLotNG mATERtALS

llur Diomond Co..-..----.-.----------.--.-----..YUkon l -l 0t I Colovcror Ccncnl Co,.---.--------------DOuglos 2-1221

IIEAIED LU'$BEN-POTE3

Borf.r & Co., J. H,.-..--.------------.---.--.-YUkon 2-020O

Hof f Co., Jqmcs [.-----.--.--------..------Sutlet 1 -7 52O

Koppcrs Co,, Inc. ...-..----YUkon 6-2560

l*cCormick & Boxfcr --YUkon 2-4033

Wendling - Nolhon Co.---..-----------....-----.SUtter

BAY AREA

lunbcr Co----.--.-..POrlrr 3.lll45 Bofdt-Bcocom tumber Co--...----.---.-------.831-1161

Bonnell Lumber Co.----.----------------------Dlqnond 2-1451

Bonninglon [unbcr Co......-..--...----.-.--.O[ynpic 8-2E81

Bruce Co., Inc., E. 1..-..-....-- ...284-130O

Coliforniq Lurnbcr Soles .-----.--.-----.--.-..KEllog .4-1004

Cofil. Sugor & Wcslern Pinc --.-.--...Dlomond 2-1178

Donl For€tl Producls, Inc..-.--..-----...-.--....-..321-0620

Duroblc Plywood Solcr Co.-----.-----DAvenport .4-2525

Evons Producls Co. --..----------..----.-----.--....-----..533-8856

Gcorgio-Pocific Corp. ......-.---------...-----.-...-----.849-0561

Gcorgio-Pocif ic Corp. (Son Joscl-------.CYpresz 7 -78O0

Golden Gole Lunber Co..---..---..-.--..THornwoll l-4730

Hcdlund Lunber Sqles-... ----655-2586

Hill Whslc. lumbcr & Supply Co. --lAndrcopc 5-100O

K-D

OBITUARIES

Robert S. Reid, 54, died in Toronto, Canada, March ?, the victim of an apparent heart attack. A widely known and popular figure in San Francisco trading ,and ship- ping circles, Mr. Reid was stricken while on business for Ziel & Co., Inc.

A native of Madera, California, Mr. Reid began his career with the Robert Dollar Company in San Flancisco, and later spent several years at Sabu, Manila and finally Hong Kong as the company's foreign agent. He returned sholtly before World War II and spent the war years in active service with the Navy in the South Pacific as gunnery officer on an aircraft carrier, retiring after the war as a Lt, Commander.

Mr'. Reid rejoined American President Lir-res following the war and remained with that firm until 1951, when he joined Ziel & Co., Inc. as manager of the firm's plywood ,Iepartment.

Mr. Reid took an active interest in industry affairs, having served as the first president of the Imported Hardwood PIywood Association. He was ,also past chairman of IHPA's grading committee and a director of the association in 1g63.

He is survived by his widow, Christel; two sons, Robert J. and Tim Reid of Oakland; three brothers, Dr. William C. Reid, Frank H. Reid and Thomas H. Reid; and four sisters, Mrs. Ella Hamlin, Mrs. Florence Holman, Mrs. Helen Hargrove and Mrs. Gwenevere Condit.

C. H. Watzek, a leadel in Oregon lumbering and timber circles for more than 50 years, died at his Portland home March 8. He was 76.

He was for years a tr-ustee of the West Coast Lumbermen's Association and was one of the founders of the Douglas Fil Exploitation & Export Co. He had been a directol and treasurer of the Columbia River Log Scaling and Grading Bureau,

Born in Davenport, Iowa, Watzek was graduated from Phillips Academy in Andover', Mass. in 1906. He received his AB degree from Yale in 1910 and was graduated from the Yale school of Forestry in 1911.

Mr. Watzek came to Olegon in 1912 from Ctosett, Ark., and lived in Wauna and Knappa where he managed the Crosett Lumber Co. He moved to Portland in 1941 and until 1949 managed the Roaring Rivel Logging Co. with operation5 in Linn County.

He is survived by his $'idow, Mrs. Margaret W. FIulIey Watzek, a son, a daughter', a stepson, two brothers, eight g'randchildren and four gleat-glandchildren.

Truman Wesley Collins, wealthy Poltland lumberman, financier and philanthropist, died from a heart attack at his home February 23.

Mr. Collins, 61, was head of several lumber products firms and active in several industries. He was a member of a family prominent in the American lumber industry for more than 100 yeal's, commencing its

activities in Pennsylvania where, at the time of his death, Collins was still active in rebuilding a lumbet industry with secondgrowth hardwoods.

Named Portland's First Citizen in 1962, he was born in the lumber community of Ostlander', Wash. He attended Willamette and Harvard universities before becoming active irr business.

He became president of the Ostrander Railway and Timber Co., which was well known for cutting long bridge and other timbers. President of Collins Pine Co., Chester, Calif.. he also headed the Grand Ronde Pine-Lakeview Logging Co., and was the principal stockholder of the lllk Lumber Co., Medford.

Collins was a directol of Crown Zellerbach Cor1r., Standard Insurance, U.S. National Bank and other firms. He also had one-eighth share in the contract for a $354 million dam in West Pakistan.

Mr. Collins contributed substantially to religious, educational and other charities. Much of his time was given to this work. In 1960, Lewis and Clark college conferred an honorary degree on him as a friend of edueation. His father, the late E. S. Collins, left Northwest timber hoidings valued at several million dollars to the Methodist Board of Missions..

He u'as folrner director and member of sevelal committees of NLMA.

Survivors include his widow, Maribeth, childlen Tim, Terry, and Cheri; mother, Maly Collins, brother', Alton and a sister, Mrs. Elmer Goudy, all of Portland.

CATIFORNIA IUMBER MERCHANT

Specialists - Redwood products manufactured and shipped by experts.

Quality - Redwood lumber produced and graded to highest standards.

Diversity- A single manufacturing source for your Redwood requirements. Kiln Dried - ARC0 Certif ied Kiln Dried means Redwood at its very best.

Service - Personalized attention and special care given to each order.

The World-Famous and Patented

Placarol Construction w00D sPlRAts ilt)

Placarol core has won universal fame

The core of the STRAIT PLACAROL flush door is composed of smoll wooden spirols which ore firmly pocked together, thus giving the core o honeycombed structure. This structure is o potented process thot hos proven itself oll over the world.

. EXCETLENT STABIIITY ond RIGIDITY

O NO DANGER OF WARPING

o NO "lelegrophing" There isn't ony

O UNBELIEVABLY LIGHT

O EVERY SPIRAT SUPPORTS A MAN'S WEIGHT

o Doorskin Bqcks qre lOO% SEALED with glue-spreod ond HOT PRESSED

EXTERIOR SPIRAT DOOR SPECIFICATIONS

Slifes ore 1sk" wide ofler lrim. End roils ote 23/a" wide ofler trim. lotk blocks, including sliles, ore 53/e" x20" c,nd cenlered in door.

TWO-YEAR GUARANTEE

STRAIT DOOR & PLYWOOD CORP.

1224 North Tyler Avenue

CUmberlqnd 3-8125