The California Lumber Merchant - April 1960

Jack Dionne, Publisher

ll/lr" Dealer, look in the tlirror!-

Look Magazitre, in a remarkable gesture of good rvill, has made a shopping survey covering the ten major marketing areas in the country,

This study was rnade to discover what l-rappens when wonren shoppers try to buy from our "building material headquarters" establishments. They not only bought, they askecl cluestions, created opportunities for sales people to suggest additional ruerchandise and observed how others werc treated.

The cnliglrteniug program concerning the "Look" nragazine survey was presentecl b1' Robert Berian Jones, who is San l.r'ancisco advertising manager f or' I-ook magazine.

This presentation has brought to light a probable segnlent of our endeavors which could stand considerable improvement.. Let us remember these recordings rvere actual cases.

The results of this survey were really amazing, as this program will show, and will no doubt make all of us wish to study ouf own operations. we no doubt all feel "it can't happen to us," but it may behoove us to search deeply.

We must face certain fundamentals concerning these wonderful creatures who are the homemakers of our country. They fornr a vital portion of our trade, ancl traflic flow of women customers has increaserl 52/o in the last five years.

We rnust also face l2 certain vital facts concerning the irnportance of women in our over-all economic life.

1. 19 nrillion womell are emy>loyed, witll

2. 40-billion dollar earnings.

3. They buy 9A/o of household supplies.

4. l'hey buy 62% of hardware items.

5. 'l'hey select 94/o of new homes.

6. They generate 89/o of remodeling.

7. They own 74/o of suburban homes.

8. They own 65/o of all savings accounts.

9. They inherit 70/o of all estates.

10. They inherit 80% of all insurance.

11. They own 40/o of all real estate.

12. Tlrey control 75% of wealth.

In addition to these very impressive statistics, fellows, they just plain outrrumber us.

We must remember that there are major differences between men and womeu as shoppers:

1. Women are more alert to convenience.

2. Women read the ads and watch TV more.

3. Women spend more time on their shopping.

4. Women are more cognizant of the big picture.

It now comes back to consideration of "what are you doing to make her dissatisfied with he,r kitchen. her windows. cloors, floors, bath, her siding, paint, basement?"

When she comes in, make her feel welcome and want to come back. She may just want a small piece of moulding today, measured with a string, but if happy with the service she may be back next week for a new kitchen.

Remember, your success in sales depends on:

1. The way you look (clothes, face with smile)

2. The way you act (interested)

3. The vr'ay you talk (build in values by telling advantage, service that goods give).

Here are 12 steps in capitalizing on tl-re potentialities for sales to women:

1. Olganize your store, show rooms and displa_r's in a manner attraclive to women.

2. Study women's buying habits and make sure store hours antl service conform.

3. Train employes to be especially solicitous and courteous.

4. Promote end-use packages that appeal.

5. Make advertisements that interest women.

6. Make advertisements intelligible to wonen. Avoid technical tern-rs.

7. Use pictures and testimonials of women in sales promotion work.

8. Address mailing pieces to the housewife.

9. Use "as little as" and "so much per month" in ads.

10.' Use leaders, premiums and demonstrations to bring them into store.

11. Remember, women like to get a paint brush in their hands. Paint dept. should be handy down front, with appealing displays.

12. Check with your wife for suggestions. Let us remember that management has an obligation to make a net profit. Net profits come from profitable sales and these are made to consumers.

The dynamic generators of these sales are women, so let's start these generators by selling them on end-use packages. Let's sell like "60."

Single Copies, 25 cents; Per YGar, $3; Two Years, $5

Springtime, Convention-time Are Here Agoin for Deqlers

Springtime-and convention-time-are upon us again. April will be a busy month for most of us, what with the N-AWLA annual at White Sulphur Springs, \Arest Va., April2l-23; the SCRLAnnual in Los Augeles, April 19-21, LMA's Yosemite annual, Aprll 24-26; the Northern California Section meeting of FPRS in San Francisco, April 28-29; the Arizona Retail Lumber & Builders Supply Assn. annual in Phoenix, April 2&29; the Spring meetrng of the Northwest Hardwood Assn. in Eugene, April 15-16, plus probably a few others we haven't heard about as we go to press in this, the middle of March.

Naturally, nobody, not even master magician Houdini, could hope to hit them all. Fortunately, though, attendance at just one of these meetings will accomplish the purpose. And that purpose, of course, the betterment of the lumber industry through a free exchange of ideas, and a chance to add your voice to the thousands of others behind these associations, all geared to one motive . the Promotion of Wood.

For Northern California dealers, suppliers ancl lumbermen, the time to add their voice, their support, to The Cause will be at the Lumber Merchants Assn. annual Yosemite convention at the Ahwahnee hotel, Sunday, April 24, through Tuesday, April 26. Several new innovations have been added to the LMA program this year, including an improved program for the ladies, attendance drawings for the business meetings, and a cousiderably "beefed-up business program centered around the popular "roundtable," or workshop, idea.

There will be three, possibly four, of these "roundtable" sessions at which dealers, sawmill representatives, wholesalers, distributors, hardware and building materials distributors, and manufacturers will all have their day in "court."

"\Mhat Can We Do to Help Each Other?" will be one of tl-re sessions. Another, a dealer session covering (1) How to Service the Weekend Builder . . Profitably, (2) Opportunities in Component Construction, and (3) Employee Compensation and Incentives.

A third session will include on its panel a retailer, a building materials manufacturer, a hardware distributor and a building materials distributor. A fourth session, dubbed the "Afternoon Little Theater," will feature four of the latest sound films on new products, new trencls ancl successful merchandising.

On the lighter side of the program, the Association will again schedule the Wawona Golf Tournament on Sunday afternoon, the popular l.umberjack's Breakfast in Firefall Meadows Monday mornipg, an Industry-Sponsored Cocktail Party for each of the three evenings, plus dinner dancing and entertainment both Monday and Tuesday evenrngs.

All this, on top of the natural beagty of Yosemite National Park, should make this-the 20th annual Lumber Merchants Association of Northern California conventionone of the most successful in L\{A annals.

NORTHERN CALIFORNIA DEALERS NAMED TO CONVENTION COMMITTEE

The dealers who will serve with Executive Vice-President Jack F. Porneroy on the Conventi,on Committee for the 2fth annual of the Lumber Merchants Assn. of Northern California, at the Ahwahnee hotel, Yosemite National Park, April 24-26, are CHARLES DART, chairman, K-Y Lurnber Co., Fresno; EDWARDS METCALF, King Lumber Co., Bakersfield; DICK CROSS, Cross Lumber Co., Merced; STEVE ROSS, Central Lumber Co., Hanford; DUKE ROHLAND, Sylvan Lumber Co., Citrus Heights, and LMA President FRANK HEARD, Motroni-Heard Lumber Co., Woodland.

Reservations are now being accepted and should be <lirected to Association headquarters. 24 California Street. San Francisco.

43rd SCRLAnnuql to Bring Deoler-lAembers Into Focus With Pqrticipotion Progrom

E,xecutive Vice-Presiderut Orrie W. Hamilton, President Gilmole W. Ward and the ofiicers ancl directors of the Southern California Retail Lurnber Association are planrring a New Look for lumber dealer conventions with the .l3rd annual of the association in the Ambassador hotel, Los Angeles, April 19-21. The main purpose this year will be to bring the member dealers new ideas that will help them to operate their yards more profitably with all segments of tl-re industry pooling their know-how to make those pr<,rlits grow.

The exhibit this year, in adclition to the eagerly awaitecl new products and ecluipment, will include some brand new services designed to rehabilitate the retail yard operation rvhen the dealers put them to work.

A greater auclience participation is planned for the 43rd annual meeting, with several programs to include discussions, visual aicls, a playlet and, of course, the stimulating qnestions from tl"re floor. Tl-re speakers have been engaged with ar.r eye to their modern itleas ancl proven-prolit theories.

The tentative program, late in IVIarch, inclucled a l-rumorous talk by the popular California humorist, Stary Gange, at the Kick-Off lttucheon; a Pioneer's bieakfast inangurating the Pioneer Lumbermeu's Club of California, at which the SCRLA will award scrolls to veteran lumber and materialmen making thenr lifetime members; tlie Playlet on Wholesale-Retail problems and suggested solutions ; a Management Workshop, at a luttcheon sessiott, which so far includes Dealers Norbert Bundschuh, Ed Stoner, Jr., Bill Cowling, Jr., J. Eric Beckstrorn and Ed Ludwick, and the annual Hoo-Hoo and Hoo-Hoo-Ette luncheon, which will include the Fashion show and a presentation by Wally Kennedy of Fresno of how the San Joaquin Valley HooHoo Club 31 won tremenclous national acclaim with its Woocl Promotion program, called "Our Daddy Is a Lumberman."

The sensational docun.rentary preparetl by l-ook Magazine, "NIr. Dealer, Look in the Mirror," first shown at the 1959 NRLDA Exposition in Cleveland, is expected to be shown, as well as some outstancling special film by Wood Conversion Company, The Celotex Corp. and others'

As if this were not already spectacular enough a program for anv 3-dav convention of lumber dealers and associate inclustiy meir-rber., Orrie Hamilton's program_ committee has arranged for some brilliant evening entertainments: Milton Berle will be the star when the conventiotr moves irrto the Cocoanut Grove of tl-re hotel for tl-re final evening. The evening before, for the annual Bancluet, they have (Continued on Page 48)

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Glued LAM-LOC Timbers for Beautiful Beams Used in Home Interiors-Background of LAM-LOC Pecky Cedar.

F.H.A. Requirements on Grqde-Morking of Frqming qnd Boqrd Lumber Now Effective

Federal Housing Administration Washington 25, D.C.

Federal Housing Commissioner Julian H. Zimmerman today reminded the home-building industry that Cladgmarking of board and framing lumber used in housing built under FHA inspection becomes mandatory April 1, as a further step to protect home buyers and to assure quality in homes on which FHA insures mortages.

The Commissioner first announced the grade-marking requirement last November 13, reiterating the announcement at this time to eliminate any confusion among builders and dealers as to the effective date, reports the National Retail Lumber Dealers Assn.

"This means that all framing and sheithing lumber for use in FHA-insured houses must be grade-marked on and after April 1," Mr. Zimmerman said. "Lumber produced in the United States will be grade-marked by associations and independent agencies which have been recognized by the Americau Lumber Standards Committee.

"As far as lumber imported from Canada is concerned, the various Canadian lumber manufacturers' associations have prepared gracle marks which will be acceptecl by FHA effective April 1. Grademarking by these Canadian associations will be in operation by this date on an interim basis." There are nine acceptecl associations in Canada whose grade n'rarkings will be reco"nizecl until September l:

(1) Alberta Forest Proclucts Association, Eclmonton, Alberta.

(2) British Columbia Lumber Manufacturers Association, Vancouver, British Columbia.

(3) Canadian Lumbermen's Association, Ottawa, Ontario (including Spruce Bureau and Pine Ilureau).

(4) Cariboo-PGE Lumber Manufacturers Association, Vatrcouver, British Columbia..

(5) Interior Lumber Manufacturers Associatiotr, Penticton, B. C.

(6) Maritime Lumber Bureau, Amherst, Nova S:cotia.

(7) Northern Interior Lumbermen's Association, Prince Gcorge, British Columbia.

(8) Quebec Lumber Manufacturers Association, Quebec, Quebec.

(9) Saskatchewan Timbel Roard, Prince Albert, Saskatchewan. The Commissioner explained that a Canadian Lumber Standards Committee of the Canadian Standards Association is being estahlishe<l to fulfill the same purpose for Canadian Lumber exported to the United States for FHA projects as that performecl for U. S. lurnber by the American Lunrber Standards Committee.

"By September 1, the procedure qualifying recognized Canadian associations will have been completed by the Canadian Lunrber Standards Committee," Conrmissioner Zimmernran said. "Grademarl<ing practices in both the United States antl Canada witl be similar."

. LUMBER GRADING AGENCIES

The following associations and inclependent ir-rspection agencies are amorlg those whicl.r have subrnitted their qualifications to, and have beeu recognized by the An-rerican Lumber Standards Committee, \\Iashington, D.C., to grade the species for u'hich listed:

ASSOCIATIONS WHICH PUBLISH GRADING RULES Association Symbol Rules Species

California Redwood Assn. CRA Own Redwood, California

576 Sacramento Street

San Francisco 11. California

West Coast Lumber Inspection Bureau WCLTB

1410 S.W. Morrison Street

Portland 5, Oregon

Western Pine Assn.

Yeon Building

Portland 4, Oregon

Douglas Fir, Coast Region Fir, White Hemlock, Western Red Cedar, Western Spruce, Sitka Douglas Fir, Rocky Mountain Region Fir, White Larch, Westeln

WPA Sugar)

Own Red Ccdar, Western Own Spruce, Engelmann.

INDEPENDENT INSPECTION AGENCIES Agency Rules

Species

Pine, Western White (includes Irlaho, Lorlgepole , Ponclerosa and Lumber Inspection llureau

Species listed uncfer West Coast 451 "A" Avenue Oswego, Oregon

Bode Inspection Bureau WCLI B

California Lunrber Inspection Service WCLI t]

1190 Lincoln Avenue

San Jose, California WPA CRA

Gen. Testing & Insp. WCLIB

2019 N. Kilpatrick Portland 17, Oregon WP;\ CRA

Species liste<l under West Coast I.umber Inspcction Ilureau

Species listed under Western Pine Association

Rc<lwood, California

Species listed undcl Wcst Coast Lumber Inspcction Ilureau

Species listed urrcler Western Pine Association

Species listed under California Redwood Association on Page 7)

Fuller Explonotion of New Ylf. P. A. Ruling on Froming Grodes

It has come to our attention that the first paragraph in the Western Pine Association story, o,n Page 2 ol the March 15 issue, was not as complete as it should have been. The association has now amplified it to make it clear that FHA approval of equal stresses for Douglas Fir, regardless of origin, applies to Select Structural, Construction and Standard, or their equivalent in the old WPA rules; when used for joists and rafters. It does not apply to special designs or engineered construction. Approval is for an interim period to the end of this year and then is subject to A.S.T.M. approval. It is expected that adequate test data will be made available to A.S.T.M. so that accurate, permanent stress values can be assigned.

So that this explanation will be propcrly embodied in the news story, we reprint the new regulation as follows:

Portland-With its inland Douglas Fir and Larch officially recognized by FHA for strength value equality with Coast-type Fir for joists and rafters, the Western Pine Association at its meeting in San Francisco, March 5, took action to standardize f raming lumber grades. Grading rules and grade irames identi&l with thole of the Wesi Coast Lumber Inspection Bureau were adopted for Dimen-

sion lumber, the chauge to go into effect as sooll as gra<lers can be trained in the new system.

FHA approval of equal stresses for Douglas Fir, regardless of origin, applies to Select Structural, Constructior.r ar.rd Standard grades, or their equivalent, in tl.re olcl \\resterr.r Pine rules, when used for joists and rafters, it was explained by W. E. Griffee, secretary-manager of the association. An FHA letter announcing the approval was read to the meeting.

"The action by FHA does not apply to special clesigr.rs or engineered construction," Griffee said. "Approval is for an interim oeriod-to the encl of this vear-and ther.r is subject to A.S'.T.M. ratification. It is eipected that adequate test data will be made available to A.S.T.M. so that accurate, permanent stress values can be assigned within the time allotted."

Western Pine directors approved a comprehensive testitlg program by independent agencies to develop new strength information to supplement stress data already compiled in the industry's long drive for ecluality recognition for all Fir, grade for grade.

ONE IDEA CAN SEtt MORE PANETING

Make your idea the right-for-color woods of the Western Pine Region*

You've seen it happen. One unusual touch can capture the attention and imagination of a customer. And a sale is made.

Here's an idea that can help you sell more paneling...Western Pine Region woods finished in color by the builder or home remodeler.

This is "quality," American

a custom touch. lt's an idea that says And it's an idea seen bY millions in Home and Better Homes & Gardens.

The effect: modern, individual interiors. The result: for the builder faster selling homes; for the homeowner that remodels . . unusual, attractive walls; for you... an increase in paneling sales.

The next time one of your customers asks for a paneling idea suggest the right-for-color woods of the Western Pine Region. He'll be pleased you did and so will you.

HELPFUT SALES AND MERCHANDISING AIDS - Get sampre copies. Find out how to order additional copies to give to your customers. Mail the coupon below.

toEl{TtFtcAfloll

"101 Home ldeas"-34 pages, many in full color, feature home building, re' modeling and decorating ideas using wood paneling. For living rooms, dens, playrooms, dining and kitchen areas, storage and utility rooms, bathrooms, bedrooms... traditional or contemporary. There are also sections 0n builtins, finishes and etfects, How to color-finish w0od paneling in bright or pastel shades. "Nature Makes News" features full-color photos of wood-oaneled interiors. ldeas on unusual colors, textures, ways of installing paneling for exciting effects. How-todo-it instructions cover sanding, sealing, choosing and mixing colors, highlight ing grain and knots, finish coats.

WESTERN PINE ASSOCIATION

Dept. 433-R, Yeon Bldg.

Portland 4, Oregon

Please send me a sample package of sales aids for building supply dealers and lumber retailers. Tell me how to order additional copies.

Measures 2' x 3', in full color, Dramatically illustrates to your customers the wide range of colors Dossible with Western Pine Region woods.

Displayed in a sample home this sign lets prospective buyers know that the builder has used quality paneling material ., the right-for-color woods of the western Pine Region.

Western Pine Association

member mills monufocture lhese wmds lo high stondords of groding ond meosurenenl ' ' - grode slomped lumber is ovoiloble in fhese species.

*ldaho white Pine Ponderosa Pine ' Sugar Pine white Fir . lncense Cedar oouglas Fir ' Larch ned Cedar . !0dgepole Pine ' Engelmann Spruce

PINE TREE FARMING GUARANTEES I-UMBER TOMORROW

TODAY'S WESTERN

ADDRESS

slcN F()R BUITDERS

2 B00KS to give to builders and homeowners planning to remodel

sH0t{R00M P(lSTER

APRIL t, 1960

Green Insp. Agcy., A. E. WCLIB

861 Williametta Street

Eugene, Oregon WPA

CRA

Gross Inspection Agency WCLIB

P.O. Box 2, Univ. Station

Seattle 5, Washington

Pacific Lbr. Insp. Bureau WCLIB

White-Henry-Stuart Building

Seattle l, Washington WPA

CRA

FEDERAL HOUSING

Washington

ARCHITECTURAL DATA (9)

Species listed under West Coast Lumber Inspection Bureau

Species listed under Western Pine Association

Redwood, California

Species listed under West Coast Lumber Inspection Bureau

Species listed under Lumber Inspection Bureau

Species listed under Western Pine Association

Redwood, California

ADMINISTRATION

25, D. C.

TO: Directors of All Field Offices

December 4, 1959

No. 1777

Amends No. 1751

SUBJECT: Grade-Marking of Framing and Board Lumber

This letter is to inform all field offices of a general revision to the Minimum Property Standards for the grade-marking of lumber in advance of its release. This letter also modifies that part of Letter No. 1751 which has to do with the use of grade-marked lumber.

Attached to this letter is a copy of that portion of the MPS text which will be revised. You will note that this revision requires the use of grade-marked framing and board lumber in all proposed and partially completed constru,ction in all FHA office jurisdictions. The effective date of this revision, April l, 1960, has been established to allow ample time to use up existing stocks of unmarked lumber. To accomplish this change and to provide an orderly transition to the use of grade-marked lumber, it will be necessary for each field office to widely publicize this revision through the medium of their monthly newsletter and by other means as determined necessary.

All interim Local Acceptable Standards requiring grade-marking presently authorized for use in particular field offices will be cancelled upon the effective date of this revision.

Grade-marking of framing lumber is currently required by the MPS for truss chords, when necessary to identify lumber as being

of a particular species, and where the structural design requires the use of lumber of assured high stress value. This revision will extend this requirement to all framing lumber including joists, girders and beams, rafters, wall framing, plank subfloor and roof deck, etc. In addition, all board lumber used for subflooring and roof and wall sheathing shall be grade-marked. It has become evident that the use of lumber of an assured grade is necessary in quality construction. This revision will also alleviate the necessity of FHA inspectors field grading lumber to determine compliance with minimum standards. The increasing and widespread use of "engineered" structures also makes the use of lumber of assured performance essential.

A revised list of lumber associations and independent inspection agencies which have been qualified by the American Lumber Stand. ards Committee to grade lumber of particular species and facsimiles of the ofhcial grade stamps will be issued as a separate n,umbered letter. All framing and board lumber must bear the official stamp of one of these associations or inclependent inspection agencies. A mill mark or producer's mark is not consiclered to be an official grade stamp.

IJnder separate cover you will receive a supply of the attachment for distribution to builders, lumber sup,ply dealers and others most affected by this revision. This attachment should be distributed immediately. Upon receipt of the official printed revision, it should be distributed to all holclers of the MPS in the normal manner.

Very truly yours,

C. B. Sweet Deputy Commissioner

Attachment to Letter No. 1777

GENERAL REVISION TO MPS

Effective April l, 1960

705-1.1 and 705-2.1 shall be revised as follows:

705-1.1 Lumber Standards and Grade-Marking

a. Softwood framing lumber shall comply with the American Lumber Standards, SPR 16 and with specific grading requirements of the association recognized as covering the species used and under whose grading rules it is produced. See Appendix C.for list of associations issuing grading rules.

b. All softwood framing lumber shall be identified by the grade(Continued on Page 62)

Son Diego Hoo-Hoo

lnitiote Record Litter of l7

At a dinner meeting, March 4, in the Park Manor hotel, San Diego Hoo-Hoo Club 3 Concatenated a record litter of 17 Kittens into membership. The Degree Team breezecl through the Form 3 Ritual (short form) and even the usual initiation stunts were dispensed with in orcler to accommodate the huge cror,vd of nerv members ancl also a big dinner attendance.

The new members are:

George O. Baker, Baker Hardwood Lumber; Henry E. Barber, Sullivan Hardwood Co.; Ray W. Bell, Dixieline Lumber Co.; Frank I. Carey, Tarter, Webster & Johnson; Jim B. Edens, Jr., Southwest Forest Industries; Stanley M. Hess, Grcat Bay l-umber Sales; Earl A. Hunter, Maple Bros.; Robert D. Johnson, John Hansen Co.; Frank C. Kibbee, H. C. Smith Lurr.rber Co.; Don B. Randolph, Western Lumber Co.; C. Wayne Raney, Sullivan Hardwood Co.: Robert L. Robinson, I{owell Lunrber Co.; Henry F. Simmons, Frost Hardwood Lumber Co.; Robin G. Southern, U. S. Plywood Corp.; Gordon Steck, Lumber & Builders Supply Co.; Florian C. Tschogl, Frost Hardwood Lumber Co., and Glenn M. Williams. Western Lumber Co.

Club 3 President Bill Seeley of Dixieline l-umber Co. reports that the coming evetrts inclucle the dinner dance, April 30, at Casper's ltanch, arrrl tlte aunttal "\\'testeru Night," June 3.

INTANI) LUMBilR COMPANY

Main Office: COLTONTRinitv 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-737I

SAN DIEGO Branch office-GRidlev 4-f583

ilr0ttsltt 0itt

Distribution Yard, RIALTO (P.0. Box 325) His Competilor"

SHE get in

Well, she

e o

The 17 Kiltens were ond the mirsing one lqrgesl closses ever Con(olenoled found stonding ot the for left in by 5on photo ot one of the here moy be Diego Hoo-Hoo bottom of poge

TheDegree funclioned dispotch; Horvey Koll (lefl)

"The Deoler's Suppliel-Jrlsvsl

WHAT'S THIS!!?? How'd

there?

wqs reveqled

preview of lhe club': <ming annuql "Weslern Night" frolic<nd you ccn 5ee the effecl she hod on some of the Kittens (old Cols by this limel) by their difierenf expre3sions of surprise

L. A. Hoo-Hoo Welcome Snqrk of Universe on Whirlwind Visit

I3eginning at -1 :30 p.rn., Ilondar', February 22, u'herr Dick Scott ancl the missus arrivecl at Los Ar.rgeles lrrtentatiorral .\i11 rr'r1. urrtil tlre 5nark uI tlre ['rriverse rlelrarte<l for Sarr Frarrcisct.r ancl points north. tl.rings u'ere booming irr Hoolloo-I-an<1 Club 2. Harr-e1' Iioll, Supreme Nine member for Jrrrisrliction \-1. ancl Harolcl Cole, irresiclent of the Los ;\rtgeles club, heaclerl a clelegation of nrembers to u'elconre the pronrinent lunrber corrple fror.n \':rncorrver, Canarla. \\-hen ther- arrivcrl fronr the east tlie sr.rcial arr<1 big-btrsinrss sessi(,ns rverer shiftcrl into lligh uear. 1'n'o rla1.s of cotrstant sightseeing rrnrlc'r the gui<lancc anrl persotr:rl conrlrrcting of llan'er. lioll "higlilishtcd" thc visit llt'catrse tlrcl'rlitltt't miss a tlrirrg of intcrcst n'lrilc irr tlrc lrarr<ls of tlris "ol<1 oro."

()rr 'l-ursrl;rv cvr,nirrg. Iicbruirrr.2.1. rrrenrl;ers of tlre Stcrr' irrg t:orrrnrittcc of Clrrb 2 nrct u itir thc Snlrrli of tlrc Llttivcrst' :rt lL cocktail :rrr11 <lirrrrcr r)zrrtv in tlrt' St. ],orris roonr of thc

'nd Rov sronton' sr' club 2 offrcers "t;'ln.tTJl;.,t$""i1.*"utt::-fl,i,"iohn ossood Statler-Hilton hotel,'Los Angeles, for the purpose of cliscussirrq his rrrop'ranr for 1960. And it is loaclecl u.itl.r action.

It is also eas\- to see u-liy this yciung man of lrrrnber lrearls three big concerns in British Columbia at the age of -l-1. u'hich. as he sar-s. "Ctrver ali pl.rases of lunrber brrsines,s inclr.rcling loggirrg. nranufacturing, u.holesaling and u'orlcl c-\l)ort. n'itl.r rcprcscritatives in l-ngland, Sorrth -'\frica and .\rrstralia."

-\ttcndine' tlre banilrrct iu horror of the Snark u'cre Harve r- Iioll, llarold Cole, llob Osgoo<1. .f oe I)ctrash, _f ohn ()se'oorl. Larrr' \\'eilan11. Clitrcl< l-cnrl>er, Ilill Srnitlr, .linr liorgic. lte,r \\-ells, -l irn I)r'e, Ilex Oxfor<1, liov St:rrrtort. Sr., I )cc I'-ssle _r-, I )orr l)'uf kin, ()le X'l ay arrtl It<1 Illtut'r.

'I'lrc larlics of .l loo-[ Ioo u'ho ctttcrtaittctl \lrs. Scott <lrtring tlrc cvcrrirrs inclrrrlcrl -\lls. I.cliol Stantorr, Sr.. Xlrs. I)ec Irssle-r', \lrs. I)orr llrrfkirr arr<l llrs. II:trvcv Iioll. \\-hilt' thc (Continuecl orr I)agc 56)

Suprme Cusiocotidn Horvey Koll, Snork of the Universe Dee Essley, Snork 5c Dick s.ott, qnd Club 2 presidenl Horold Cole.

Scotl ond Roy Slonton, 5r.

Roy Slonton, Snork 5<otl, Horold Cole, Horvey Koll.

Mmes. Ersley, scott, Slonton, Koll ond Bufkin. Rex Wells, THE Sndrk, Jim Forgie, Lcrry Weilond.

Don ond Helen Bufkin; Dee ond Ado Ersley

Bill smith, Horvey Koll ond Rex Oxford. The 5r. Stontoni {he wos o Universe Snork, loo).

Bob Osgood mqde Mrr. Snork feel right ot home Joe Pelrosh, Don Bufkin ond Hqrvey Koll. Roy Slqnlon ond Ed Bouer (Rex Oxford in reor).

Son Frqncisco Hoo-Hoo Also Welcome Snork on One-Doy Visit

Snark of the Universe Dick Scott also paid an official visit to San Francisco, February 24, and was guest of honor of Hoo-Hoo Club 9 at a luncheon in Marconi's restaurant. In this important year ,for the International Concatenated Order, the head Hoo-Hoo from Vancouver, British Columbia, has been instrumental, along with the Supreme 9 and Wood Promotion committee headed bv Tack Berry of Sacramento, in pledging the support of Hoo-Hoo to tire Wood Promotion cause. Snark Scott's visit to San Francisco followed by one week the all-out Wood Promotion meeting

sponsored by S. F. Club 9 and attended by more than 720 Bay Area lumbermen (CLM, 3/L5/60). This and future promotions were discussed along with ideas successfully developed by other Hoo-Hoo clubs throughout the country. Snark Scott will travel some 25,000 miles on his I959-ffi tour of duty and contact most of the Order's clubs on local promotions.

RIGHT PHOTO (Frmt toblel: J@ Shipmo, Bill John3m, Ted Tqlbot, lry Godord, Ben Wqrd, John Prime, Wodell Poquette, Fred Bwkley, Horry l{rcd, Hugh Pcliner od Al Bell.

LEFT PHOTO: Rmerer 48 Dove Dwir,.9nqk Dick Scott dd Glub 9 Prerldot Ben Wqrd. Snck scofl, Dove Doi3. Jim Knox, "Bo" Shibley qd turgell Ellr; (Reor toble):

A man had a fish tank made of glass, with a glass partition in the middle. On one.side of the partition he put a lively bass. On the other side he put a lot of brightly colored minnows. At first the-bass would try to catch the minnows but bumped his head every time.

Soon he became discouraged and quit trying to catch the minnows. Then the man, who was a philosopher, took the glass partition out of the tank. And the minnows swam around in entire safety. The bass never attacked them. He had become sold on the idea that business was bad. and there was nothing he could do about it.

The business of livingf i" L" il.."ir"r" of thinking. Our

BY JACK DIONNE

lives are no bigger, broader, or more useful than our thoughts. We live exactly to the extent that we think. When we do something to make people think, we confer on them our biggest blessing. *

When we advertise we make people think. When we give the public new thoughts, we extend, enlarge, and broaden its living. Therefore we should strive to advertise new and interesting things about our business that mean something to the other fellow.

Charles Kingsley t"ft tiu *rlrta*tnis fine thought: "Never lose an opportunity of seeing something beautiful. Welcome it with every fair face, every fair sky, every fair flower. and thank Him for it who is the fountain of all loveliness"t

And here is a thought from George Eliot: "There is no short-cut, no patent tramroad to wisdom. After all the centuries of invention, the soul's path lies through the thorny wilderness which must still be trod in solitude, with bleeding feet, with sobs for help, as it was trodden by them of olden times." ***

Oratory. Back in the gold rush days in early California, the Placer Herald, dated September 1852, quotes an oldtime preacher whose motto for good public speaking was: "Get chock-full of the subject, pull out the bung, and let her caper." A later orator, Wendell Phillips, said it this way: "Do you want to be an orator? First get you a great cause.tt

A thought worth reinembering: "When a jackass looks in a mirror, only a jackass can look back at him."

Two men were discus"in* lrr"rrl, and personalities on recent history. One asked: "Who do you think was the vilest monster, Stalin or Hitler?" And the other replied: "That's like trying to choose between a pestilence and a famine."

Edmund Burke, great Englishman of another day, said that a thinking man's best motto for life is "Nitor in Adversum," meaning, to make one's way with efrort. And this from a man of surpassing talent.

One of the finest compliments ever paid by a speaker to (Continued on Page 59)

Gcntcr Bldg.

ARTESIA SCORES ANOTHER

With DUKE SNIDER....

Combining "TOPS" in Sports ond "TOP9' in Eniertoinmeni, beoutiful ADCO Fold-Awoy Doors were selected by Duke Snider, stor of the Los Angcles Dodgers-ond by Bing Crosby, stor of the entsrtoinmeni world. Duke wonted THE BEST for his Follbrook, Colifornio, home ond Bing relecfed THE FINEST for his Polm Springs hociendo in lhe deserl spo. For EVERY room in their homes they chose ADCO Fold-Awcy Doors for BeouiyConvenienceond Urility.

In ony modern home, ADCO Fold-Awoy units ploy o truly imporlonl role. They odd distinctive chorm to ony decor qnd ore the ultimote in comforioble living. yOUR customers, loo, deserve the finest.. beoutiful ADCO Fold-Awoy

Doors belong in their homes os well. Avoiloble in oll lmporled ond domestic speciesoll sizes, including Louver.

New Profit$ New Sales ldeas

(Tell them go! stnD it in The Calilortnilo Lmber Merclwnt)

An q.ond-q-lrle children's plcyhue (righll' buill m o rolling lor in Hidd.n Volley, Colif., war d$igned by ms lobert Dering, o lqndrctte aGhilcct. Stock lmbet wo wcd Sd lhe t@r ond frming. Wire ncrh frm the rqiling to thc nq pr€Yclt! 6y@ f|m tmbllng oJt, Contrcting colqt in q 3Ynmelricql pottem give lhe woll, whlch i: mode frcm weqlher-r.titldt ,rlo.dit. 7r" Tsntercd Prcrdwood, o brighl ond <orefree oPp{loce. The opm-plonk ioc otwer 6y rta wilh fr occqioml b.oming, ltr opa, nqlurcl settlng moks lt ldeql fq yMgtl..t lo PlaY.

FACTORY-FINISHED HARDBOARD HAS BASE FOR PAINTING

fhe fctcrc of thl! ottroGtive Pctio it Lifa(oct tedwood riding. Simpron ledwod Cmpoy oficn o cmPlcte lire ot csrifed kiln-dried rcdwood riding whh thit new Prcelt milcrblc In rix foctory-primerr Seqrcio Red, Autmn !|wn, Drifiwood Grqy, r'hite od rcltrol prlme od clec wrier-repallad, litecooi primed ridingr require oly one sddilionol poinl G@t. rrye builden up to 40% s fnlrhlng cott3, speed coEtrucfion, con be inrtclled mder oy weqlher cdditio3, od cdd in(.s6ed Golor life to redwod, For lurther infomotio wrife: 9imprm Redwood Cmpmy, I03l White Building, Scttle l, W6hington,

A new cork tackboard, called "Cork-Tex Wall Covering," tested on walls of some 2,000 West Coast school classrooms, consists af heavy gauge vinyl permanently bonded to r/t,-inch cork. The material is capable of "healing itself" in seconds from all wounds received by thumbtacks, pins or nails.

One of the panel wood products offered to the building industry in 1960 is the factory finished Evanite Panel 4 hardboard. It is factory-finished in a neutral ivory tone as a finished product or makes a perfect base for painting. Evanite Driftwood finished hardboard is called ideal for.a rugged wall that is both beautiful to look at and resists scufis and scratches. Panels are 4'x8'x/a".

LOS-CAL TUAABER COTAPANY

Union Lumber Now Figuring Log Scole Electronicolly With Univoc Computer

How the Union Lumber Company of Fort Bragg, California, computes lumber log scale electronically with a Univac 60 Computer is the subject of a colorful new 60Second Management Interview published by Remington Rand Division of Sperry Rand Corporation.

Union Lumber originally installed a computer for general accounting and other routine office work. Since log scale formulae vary, and it is necessary to make adjustments to keep the scale in line, they did not think it could be put on the computer. Experience proved the Univac 60 can handle it.

They are probably the first lumber company to use a computer for this purpose. In their transition from manual computation through punched-card recording, and now into electronic computing, they have facilitated computations and achieved an improved log scale record.

According to J. L. Pryor, office manager, the important benefit Union Lumber derives from the use of the computer is in this area of fast and accurate log scale computation. Other uses are increasing steadily. Mileage hauls are totaled daily, a running inventory of the cold deck is produced, company payrolls for 900 employes are computed with year-to-date totals of earnings, taxes, deductions, etc., within a 3f-how period, and numerous other accounting and statistical applications are being utilized.

A copy of this 60-Second Interview can be obtained at any Remington Rand branch office, or by writing to the company at 315 Park Avenue South, New York 10, N. Y. and requesting U 1526.

"Oul to the (New) Boll Pqrk" tor Ooklond Hoo-Hoo Glub-April | 4

Baseball "as you like it" will be the theme of Oakland Hoo-Hoo Clubfs April meeting, chairmanned by Bud Kinney and Paul Gaboury. The club has set aside April 14 for its annual pilgrimage to the shrine of the S. F. Giants, in this case the new Candlestick Park.

Tickets are limited and now available from any of club's directors. Price of the ducats is $5.75 each, which includes two free drinks, dinner at the Channel Inn, 900-3rd St., San Francisco, and, naturally, a reserved seat in the Club 39 section for the Giants-Chicago contest. Meeting place will be the Channel Inn at 5:30 p.m. sharp. Dinner will be served promptly at 6:30 p.m.

Certif ied Kil n Dried REDWOOD Uppers

Polyefhylene-wrqpped Pottern Stock ond Poneling.

Our Stock includes 43 Potterns of Siding ond Pqneling . . Plus 2l Moulding ltems qnd All Sizes qnd Grodes of Commons

Green Redwood studs, loth, split polings, Posis, efc.

C.R.A. stomped Sop Common qnd Beiler.

Wholesqle Lumbermen Elect Newquist 196o^ President

^ James W. Newquist, president of the James W. Newquist Company of Pasadena, California, was named president of the Wholesale Lumbermen's Association of Southern California. He succeeds Charles E. Clay, president of Clay - Lumber Company of Inglewood, Caliiornia.

Other officers elected by the trade association were William J. Hanen, Californii manager of the Al Peirce Co., long Beach, vice-president; Ted Roy, president of Roy Forest Products Company of Van Nuys, vice-president; William E. Baugh, president of Baugh Bros. & Co. of Los Angeles, secretary, and Carl E. Poynor, president of Wholesale Forest Products Co. of Beverly Hills, treasurer.

In addition to the elected officers, the board of directors

Speciolized Trucking for the lUftIBER INDUSTRY

Gommon Cqrrier Certificqte los Angeles. Orqnge Gounties

IMMEDIATE PICKUP SPEEDY DETIVERY

IUIVTBERHANDIING...

TUTTBERSTORAGE...

Storuge Spoce to Leose

-Adiocent to Sonio Anc Freewoy-

RAymond 3-3691

FERN TRUCKING COMPANY ftl INES BANDINI, Inc.

l2dl Mines Avenue o Montebello, Colif. (On Union Paciftc Roilrood Spur)

Benneft 2-Woy Sqws Instolled

Wayne C. Ervine, Sales & Service, Bennett 2-Way Panel Saw, Atascadero, Calif., who has also resumed sales and servicing in Los Angeles and Orange counties, reports the following recent installations of the popular product: Goodman Lumber Co., San Francisco; Goodman Builders Emporium, San Rafael; Hamilton Air Force Base; Mark Peterson, Venice; Wahl's Building Materials, Los Angeles ; City of San Francisco, Dept. of Parks and Recreation; Jasco Materials Co., Santa Ana, and Dicknson's Lumber Co., La Habra.

tefr ro Righr: Jtm NEWQUltl, Bill HANEN, Ied ROY, Corl POYNOR, Frok .lADEt includes John Weston, Frank Bader, Peter V. Speek and O. B. Burger.

Left Pholo: Jim N*quitt (left) od Chuck Cloy; Right: Di.ector Pcte Spel

Impetus in delivering Western forest products to the market place...thisis wtrat Oregon-Pacific brings tothefield of lumber andplywoodmerchandising. Inpetus based on the concerted skills of our experienced staff. . . impetqs power-edbyf1exib1epIanningandmodernmarketingmethods...!.@.motivated by the desire to give the best, always, to those trre SorV€r

When you link your futureto Oregon-Pacific, yourIlfeel the impetus we give lumber and plywood merchandising !

Redwood Empire Hoo-Hoo Elecf

Henry Stonebrqker Presidenr

I lcrrrv Storrcbral<r'r of l-1uor I)ro<lrrcts Conrparr-r', Sarrta Iiosa. receive(l tlie rllr:rlrinrorls r()(l t() lreacl 1{eiln'oo11 l:nrpirc Hoo-Hoo Club (r.5 bv arr ()\'erfl()\v cro\\'(1 at the (ireen llill in Cot:rti on liebru:rrr' 12. "Stonv" srlccec(ls ]),ob Schenck ()f Sarta Iio-*a. u'ho rlirectc<1 "tire ucti,,n" (lrlring' thc past leiir. Irlccterl to thc vice presiclcnc_\' \\':rs Charle.t \\'iggins, of I)orr's I-unrber \-lrrr1. aricl the club's "\vorklrorse," I )tr:rrrc Iricurrett oi ]learl Clark l-rrrrrbcr Co., Inc., \\'as irgairl rc-clecte(1 secrctarv tr(firsrlrer.

Henry Slonebroker ( left) receives o presidenf's govel from the ouigoing presidenl, Bob Schenck. And thot's "Miss Hoo-Hoo" (oi wholhove-you? holding the bumper sti(ker now being dislributed by your fovorite Hoo-Hoo clubs

I)rcsitletrt "Storrr''s" nc\\' b():rr(l of <lircctors n'il1 irrclurlc IlrLc Lollrns, l w'irr-Cit,r' I-rrnrber: Iicith Ilarr-r'. (icors.ia l';tcillc: Norrrr llcrring. Fl:Lrbor I'l,r'u'oorl; ltorl llorrstorr. llirlrlhton ; I)icl< .\llcn. Allen's Lunrl)er & Illdg. ]l:rtt'r-i:Lls: li. ll. 1)orrn:Ln. I.iuilrlinsr -\lateri:t1s I)istributors; l),rrrl (,rar'. IIogan \\'lroit's:Llc I',rri1cline' ]latcri:L1s; .J irr Novclli, \':regcr & Iiirk ' Iir:Lrrlr ( )lse rr. l-rrrnltt.r l)t,ale r \IatcrilLls, an(l I)('tc Slrarpe, C:rliiorrri:r lterln-oorl S:rlcs.

.\lreatll' lln(l('r lr f rrll he:r<l of ste :rnr. tlre rrrn' olllccrs arrrl boarrl :rrrtrttecrl to l):rrticil)irtt: u itlr S. -L'. lloo-lloo Club 9

TOP (front lo reor): lrv 5chlicling, Bill Doyle, Fronk Olsen, Woyne Wierick, Arline 5<hneider, Roger Hensel ond Dick Allen. LOWER ({ront lo reor) : Dick Allen (ot lefil, Rod Houston, Reed Hordisler, Cosey Moore, Bert Wheeler, Tom Groy, Fronk Roemer.

TOP lefi lo right) : Fred Turkheimer, Bovord Shibley, Jim Novell, Fronk Roefter, Tom Groy, Burt Wheeler. Ccey Moore, wirh Bill Doyle ot right. LOWER (front lo reor): 8ob Kilgore, Bert [eBeck, Pete Shorpe, Dick Key, Ed Olsen, Norm Herring ond Al Dickenson.

TOP lfront lo reor): Mock ("The Hoir") Giles, Arr Bond, Chorlie Wiggins, 8ud Chenoweth, Chorlie Wilson, Eill Chenoweth, Guido Iorenzini ond Ho< Collins. LOWER (left to righl): Hor Collins, Guido Lorenzini, Bill Chenoweth, Chorlie Wilson ond Bvd Chenoweth.

HOLTOW TREE REDWOOD COMPANY

Exclusive Represenlolives for HOttOW TREE TUMBER COMPANY Mills qt : UKIAH, ANNAPOIIS qnd GUAIAIA, CALIFORNIA

SALES: P.0. Box 178-Ukiah, Calif. -

Homestead z-ggzl TWX: ukiah gl -

in the unusual and highly interesting evening program just lreld at San Quentin Prison, March 26. Other meetings before the club's July-August vacation will include : April 8, Tri-Club meeting with Sacramento and the Black Bart Hoo-Hoo Club at Dick's in Fairfield; May 13, "Baseball Nite," Giants vs. the Dodgers at the new Candlestick Park, and June 11-12, Annual Forest Lake Weekend, a family outing and a "must" for all members.

Behringer Joins Arrowheod

The association of Jack Behringer with Arrowhead Lumber Company, San Bernardino, is announced by Dungan Gibson. Behringer has been active in the Southern California industry since 1944, and with the T. M. Cobb Company the past seven years. This brings the sales strength of the Arrowhead wholesale companies to four top salesmen available at TUrner 4-7511.

CSI Annuol in S. F., April 25-27

The theme of the 1960 convention of the Construction Specifications Institute will be technical, concentrating on the building materials aspects of specifications and better methods in preparation of specifications. This year's meeting is to be held at Rickey's Studio Inn, Palo Alto, California, April 25,26, and 27. The CSI afiair follows the annual convention of the American Institute of Architects, to be held in San Francisco, April 18-23.

Around 500 are exoected for the CSI conclave. Booth space for exhibits is being booked rapidly. It looks like an over-subscription again this year. The Institute now consists of 41 chapters with more than 4,100 members. Special hours for visiting the exhibits are being set aside each day of the convention program.

Registration for the meetings will begin Sunday, April 24, at I p.m., continuing until 5 p.-.

PRoDACTS of PROGRESS

No doubt obout it, ,IOORE ,VIODERN ,VIETHODS hqve mode lumber-drying fqcilities o mosf profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoled from modern methods-<re so perfecled thot lumber drying is sofer, more economicql ond more profitqble thon ever beforel Why not osk o Moore Engineer obout kiln designs which could put on end fo your drying problem. You con expect o prompt reply!

By la,ch Sioaaa

Age not guoronteed-Some I hove told for 20 yeors-Some less

Some Signer Himself

An eastern egotist was borrowing some money from a financier by the name of Levy and when he signed his name to the note, he did so with elaborate care and precision.

Said the banker admiringly: "You write a beautiful hand."

Said the borrower: "I try to be very careful with my signature, for one of my ancestors signed the Declaration of Independence."

Said the banker: "According to that, I should be careful of my signature also."

"Why?" asked the other patronizingly, "Did one of your

forefathers sign the Declaration of Independence?"

"No," said Banker Levy, "But one of them wrote The Ten Commandments."

lrv. E. Griffee Nomed Stoff Chief Of Wesfern Pine Associqtion

W. tr. (Bill) Griffee, Portland, was formally named secretary-manager of the Western Pine Association at the group's annual board of directors' meeting in San Francisco, March 5. He succeeds S. V. Fullaway, Jr., who retired January 1 after heading the group for 30 years. Griffee had been assistant secretary-manager of the association since 1936, and has broad experience in the industry.

SAGINAW CEDAR SHINGTES

Hove prolected Colifornio homes tor 4O or more yeqrs, ond srill do so.

SAGINAW CEDAR SHINGTES

Hsve been sold qll lhese yeors by

Lumber qnd Plywood Used in New 'Dreom Pool'

A Eugene, Ore., man has come up with a new use for lumber and plywood-swimming pools.

A low-cost, do-it-yourself swimming pool has been perfected by the Oasis Swimming Pool Company of Eugene, which has started to expand its sales organization into 11 Western states. Sellers include many retJil lumber dealers.

Jerry Shepard, owner of the Oasis company, says that, after four years of testing, the Oasis "Dream Pool" is now ready for the do-it-yourselfer to install in his own backyard. Shepard formerly was employed by the Start Lumber Co., George Owen Lumber Co., and Central Lumber Co. He also was a partner in the Laneco Planing Mill for a year. They all are in the Eugene Ore., area. This year the company expects to produce at least 1,000 Dream Pools, which are patented in the United States and Canada.

The "Dream Pool" is a below-ground swimming pool that comes in four sizes-l5 by 30 feet, 16 by 34, 18 by 36, and 20 by 4O feet. Prices for the do-it-yourself pools range from $1,640 to $2,340 with freight prepaid. Or, if you have the company install the pool, the prices range from $1,990 to $2.990.

Shepard says 75a/o of all pools sold by his company are the l8 by 36-foot size. A11 size pools are level on the shallow end, with safety ledge around the deep end which range from 3 to 8l feet deep.

The "Dream Pools" come packaged-about 750 feet of

Chemonite-impregnated lumber and 750 feet of plywood, approximately 100 feet of I to l% inch plastic pipe, fittings, nails, and vinyl liner, which is Bakelite Krene ; the liner is tough and hard wearing. You get these packages of mate-

rials, plus a blueprint, construction book. The packaged equipment weighs up to 6,000 pounds. A heater can be installed any time, as well as added luxury items such as a diving board, ladder, under-water lights, etc.

"The only material you have to buy, outside of what we furnish you in packages, is four or five yards of sand, and four to five sacks of cement," says Shepard. "Sand is

yes! all by ourselves!

That's the way we want it we're independent, free to handle the products we know will serve you best. If we were tied down to the distribution of one maker's materials, we'd have to try to sell them to you, even though we knew some other brand might be better for your needs. We are resporwible for our recommendations: so we stav free to serve our customers best.

felephones: MUrroy Hlllcresi

Servicing Retoil Lumber Deolers qnd Wholesole Distribution Yords ONLY

Water - &oil Shipmentt

TnEl 0lMlA LuMnEi R SrnL-lEr sl, llNt B.

Ni**f tr**rtb'?*\r*qr/W

t -6il6l 6-3347

lO45 WestHuntington Drive Arcodio, Colifornio

tamped down on the level places and cement slope to keep the sand from shifting."

Each swimming pool uses approximately rvood products from the West Coast. Each

is used on the 1,500 feet of unit requires

Brsnch Oftce lOlO G Street, Arcoftr VAndyke 2€601

save up to $300 yearly in maintenance costs because it never has to be paintedi won't crack with shifting earth and the satin-smooth finish resists algae, stain discoloration and slime.

"We insist that our Dream Pool is less expensive than the cost and upkeep of a second car, and just think of all the fun the family can have," Shepard added. The Oasis Company estimates that about 50 man hours,

about 750 feet of No. 2 or better 2x4's, which may be either Fir, Hemlock, or Redwood. The 750 feet of piywood required for each pool is %-inch exterior; good one side.

Liner of the pool is 2O-gauge vinyl, Bakelite Krene, a product of the Union Carbide Company. Seams of the liner are electronically sealed and the material is tough and longwearing. It can be easily patched underwater if necessary. A liner weighs about 300 pounds, but can be easily shaped to the inside of the pool by the introduction of water for the pool. The lumber used in the ground to brace the pool is Chemonite impregnated.

Shepard said Chemonite-impregnated lumber, carefully engineered to give the necessary strength and stability, will last a lifetime. Chemonite-treated wood products have been rigorously tested by a leading university. After 30 years of such testing, Chemonite-impregnated lumber, buried in earth, was found to be free of decay and insect infestation.

He also pointed out that the vinyl-lined pool, which eliminates costly concrete work and waterproofing, can

WEST COAST SOFTWOODS

-AND-

IMPORTED HARDWOODS

FROM I SOUfuCE OF SaPPLfTRUCK -&- TRAILER * RAIL * CARGO

DOUGLAS FIR o SPRUCE

HEMLOCK o REDWOOD PONDEROSA and SUGAR PINE

Sofhrooils d.ioision: 8767Y2 Bonner fhive Los Angeles 48, Calif.

' Phone:

Oleander 5-6861'

MXED -OR. STRAIGHT COMBINATION SHIPMENTS AVAILABLE

MenocArrY InnpoRTING COuPATTY

MAHOGANY and APITONG from Better Mills in the Philippinelslands... MICO Brand Products for BuildingBAGAC Brand Products for Industrv

H ar d,us oo d,hnp ort dioision: 1441 Huntington Drive South Pasadena, Calif.

Phone: MUrray 2-2BOl

Representin-g: . var!T\-rr:^-roa ur:r-:-j^- .\^rtt ^

Representing: 'N-ryipi! iumber Co. o YARD: Pier 136Wilmin$on, Calif. o Bislig Bay Lumber Co. Manilq P.I. M";i6, F.l.--

or about a week, is required by the do-it-yourselfer to install his p-ool. The stepi are easy: dig, or have dug, a hole 2 f.eet wider than the size of the pobl; level the-footing; assemble 2x4's backing and join them; place 4 by 8-foot panels_of plyrvood against backing and nail with galvanized nails, back-fill with earth up pait way; shape Sottom of pool; place two inches of sand or cement on bottom, hook up the drain- pipe and roll out liner and put in place. The pool can be filled with a garden hose in 16 hours.

Bull_-nosed (ro_unded) Chemonite 2by 8-inch coping aro-und the top edge of the pool gives it a neat appearance and makes it easy to get into and out of the Dreim Pool.

can have a Dream Pool for as little as $164 down, and $37.50 per month.

The Oasis Company is a member of the National Swim- nring Pool Institute. Shepard has lived in Oregon lor 25 years and.attended the U_niversity of Oregon. Fdr 15 years he was with several_lumber companies, ind also opeiated a planing mill. He has experimented with low-coit pool construction for years.

fom Fox Repeqts on Commiftee

.The_Oasis 9ompany also installs all-concrete pools with vinyl lining, but emphasis now is on the do-it-yourselfer.

Shepard pointed out that arra arrangements have been made with Universal C.LT. for financing the pools over a fiveyear period, with only 70Vo down.-That -means. then. thev

^ Thom,as .J. Fox, president of the Fisher Lumber Co., Santa Monica, has been reappointed to the 1960 Executive Committee of the National-Retail Lumber Dealers Assn.. Washington, D.C. As previously announced, the California dealer has also been named - general chairman of the NRLDA's 7th annual Exposition, to be held this November 13-16 in Brooks Hall. San Francisco. year lO/o down. means, then, they

Moin Office:

Phone YUkon 6-5721

505-6-7 Morris Plon Bldg.

717 Market Sl., Son Frqncisco 3

Plyrrood

Shingles qnd Lorh

In conjunction'with its 9th annual Membership _M.e_eting,

ltt. woodwo*_ Institute.is .going to- conduct a "Millwor|

AprilT, at the Ambassador llotel,

will be the moderator of a distinguished

I itre Southern California Chapter, A.I.A.; S. S' Karns, chair-

I ;;" of the W. I. C. Technical'committee; Erick Ahtbo*

I and Al Smith. members of the W. I. C. Technical comm-it-

Lumber Assn. Officeis of the wholesaf.

I rication, handling on the job site ald inspect_io_n._It-w

*'if-S:isi:r'l*futi':-Itsiflll;r;}idt.iill'e

*"mon,oin-1,o'",,,,"o.

I M;;uT"o"r'inlr*ork. In addition, many firms wilt also tarie I soned ond slored-the lorg- A( t* \

I airptays of their own products'availible for examinatibn. I est voriefy ond volume of //\Uf- \ . .l I Thii will be an excellent opportunity to participate in a I hordwoods west of Chicogo. " -7 I I discussion of problems oJ mutual interest to architects,,-in- | Cotl us for prompt delivery of -,1

ru;::??,t'"L".T"llTJ"'xltol:ilt#i:si:i:"il#'l'.'"*t

l.-.. followed by..dinner at 7:00 p.m. and the "Millwork I nnnDWggDS . SgFTWggDS . WA[[ BSARDS .,;l

seminar" panel discussion at 8 p.m.

ny"rol, . lfiln.llrying . Custom illillwork

and construction materials wholesalers were slightly I

off than the average of the nation's merchant wholer

i" their f anuary sales and inventories. Compared to last

year ago. Lumber and construction

Deqler Leonord BushHonored on Retirement from Inglewood Yqrd

R. I-eonard Bush retired earlier this year as president of the E. B. Harris Lumber Company in Inglewood, Calif., one of that city's pioneer institutions. He had been identi6ed with the company for the past 35 years.

At a dinner in his honor, January 25, at the Cockatoo restaurant, the veteran lumber dealer was honored by employes of the retail yard (shown in photo) who presented Mr. Bush with a gold watch.

Phil Robinson, who has been Mr. Bush's assistant for the past l0 years, was designated as the new president of the company and will succeed Dealer Bush as chief executive for the concern.

Mr. Bush is one of Inglewood's best-known businessmen. He has long been active in affairs of the Elks club, being a past Exalted Ruler and past state president of the California Elks Association. He is also a member of the Inglewood Rotary club, and of the Masonic order.

On the opposite page are shown several exterior views of the E. B. Har'ris Lumber Company's yard in Inglewood.

lott lo Rishl (3londins l r Ruth Fullq, Howqrd Ryon. Rolph Ohnrlond.GcorgcWhitRqld, Lconord Bush, Phil Robin3on, ond Jor lilor.ci (rotcdlr Ton Ror, (-Phoio Courtcsy of Inslcwood, Colif. Doily Ncwr)

The National Hardlvood Lumber Association is now listing as the California district inspector: J. P. Johnson, 715 S. Berendo St., Los Angeles (DUnkirk 7-9547).

"Tri-Club" Hoo-Hoo lleeting , Set for Foirfield, April 8

According to advance reports, an estimated 100 lumbermen will participate in the third annual "Tri-Club Meet" staged by Sacramento Hoo-Hoo Club 109, Redwood Empire Hoo-Hoo Club 65 and the Black Bart Hoo-Hoo Club 181 at Dick's in Fairfield on April 8. Vacaville Dealer Tom Zazrivy is in charge of arrangements and Supreme Custocatian Harvey W. Koll of Los Angeles has been invited and expects to attend.

Members from the Black Bart and Redwood Empire Hoo-Hoo clubs are urged to contact their respective club secretaries regarding chartered bus transportation (schedule includes "watering-hole" stopovers both ways). The meeting is slated to start at 6:39 p.m., with complimentary

relaxers dispensed by Lumber Dealers Materials Co., Noah Adams Lumber Co., Drake's Bay Lumber Co. and Hobbs Wall Lumber Co. Bartending ii strictly "non-union," assuring the "best free drink in town."

Following dinner, it is anticipated that there will be some serious discussion regarding Wood Promotion at the local level and just what the three clubs have achieved in this direction to date. Of special interest will be Sacramento Hoo-Hoo Club 109's plins for a second "Forest Products Day" to be held at the coming California State Fair in September. Forest Products Week, born and reared by the Sacramento Hoo-Hoo, has brought international recognition to Sacramento in the lumber industry.

Upland-Tentative maps of four tracts totaling 141 lots have been approved by the city council.

Huntington Beach-Planning Director Clifford Tripp said that 3,700 homes are planned for construction here in 1960.

Northwest Hordwood Group To Eugene for Spring illeet

SeattleHardwood leaders of the Pacific coast will gather in Eugene, Oregon, April 15-16, at the Eugene hotel, to take stock of the industry's position and trends, it is announced by Paul A. Barber, president of the Northwest Hardwood Association.

The program will be focused on Oregon hardwoods-red alder, maple, cottonwood, ash, madrone, myrtle, white oak 'and tan oak, which are assuming increasing importance as furniture, architectural and industrial woods.

James L. Overholser, technical editor, Oregon Forest Products Research Center, Corvallis, will address the conference on "Oregon's Future in Hardwoods." A. Zwdel, special extension agent, U.S. Department of Agriculture, will speak on "The Development of the Hardwood Resources of l-incoln County, Oregon." This area contains extensive stands of merchantable hardwoods, according to Barber.

A special feature will be a panel discussion on "The Indispensable Wholesaler," led by Milan A. Michie, vicepresident of Stahl Lumber Co., fnc., Los Angeles, a director of the association. It will deal with the role of the wholesaler in finding markets and extended uses for the native hardwoods of the Pacific.Coast and the technicalities of financing, shipping, inspection, etc., in getting hardwoods produced in the northern area into markets.

Dr. Donald H. Clark of the Institute of Forest Products. University of Washington, is program chairman.

The complete tentative program late last month is as follows:

Friday morning, April 15: 9:00 a.m. Registration.

9:30 a.m. Welcome by President Paul A. Barber, Willimina, Ore.

9:40 a.m. 'iOREGON'S HARDWOOD'RESOURCES" bv Chester A. Moores, Portland.

10:15 a.m. "TH'E HARDWOOD INDUSTRY IN THE WILLAMETTE VALLEY TODAY" rby James L. Overholser, Corvallis (with color slides).

10:45 a.m. "THE HARDWOODS OF NORTHERN CALIFORNIA" by Dr. Eric L. Ellwood, Richmond.

11:15 a.m. "LINCOLN COUNTY HARDWOOD'DEVELOPMENTS" by A. Zundel, Newport.

11:45 a.m. "COUNTRY KITCHEN"-Documentary film showing how Red Alder is being successfully utilized in fine kitchen cabinets.

Noon Luncheon Recess-Special program by Willamette Valley Hoo-Hoo Club 33, winner ol national award for wood promotion progfam.

Friday afternoon:

Committee meetings on Grade rules, Quality control, Traffic, Taxation, Membership, Training schools, etc.

7:30 p.m. Meeting of Board of D,irectors and Committee

Saturday morning, April 16:

9:15 a.m. Business meeting.

9:30 a.m. "THE IN'DISPENSABLE WHOLESALER"-Panel discussion on the vital role of the wholesaler in developing markets and sales of western hardwoods. Moderator: Milan A. Michie. vicepresident, Stahl Lumber Co., Los Angeles. Participants: Ed Slattery, Slattery Hardwood Co., Los Angeles-The functions of the Distr:ibution yard; Kenneth Brown, North Pacific Lumber Co., Port- land-The aims and job of the Wholesaler; K. R Michel, Michel I umber Co., Oswego-The part played by the Lumber Broker in selling Pacific Coast hardwoods.

10:30 a.m. "PROFITABLE USES OF OD'DS AND ENDS" by Ray H. Kruger, Western Wood Mfg. Co., Portland.

11:0O a.m. "QUALITY CONTROL TO IMPROVE OUR HARDWOODS AND COMMAND A BETTER MARKET" bY Emmet J. Nist, three-time president, Northwest Hardwood Assn.. and chairman, Quality Control committee.

11:30 a.m. Committee reports and recommendations. Luncheon and Adjournment.

Further information may be obtained from Harry O. Mitchell, secretary-manager, Northwest Hardwood Association, 3253 Commodore Way, Seattle 99, Wash. (telephone: ATwater 2-5554\.

EFFIGIENT DTSTRIBUTION WEST COAST LUIUIBER

VIA RAIL OR TRUCK .d- TRAIIER SHIPMENTS

Old-Growth Bqnd-sqwn REDWOOD from Boiock Lumber Co., Monchesler

Old-Growth DOUGIAS FIR from Spocek Bros. lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCING

oFRED C. HOLMES TUMBER COMPANY o

Specializing in Mixed Shiphenfs of Douglas Fir & Redwood

Production & Home Ofice: Fred HOIMES/GorI FORCE

P. O. Box 987

Fort Brogg, Gqlif.

IWX: Fort Brogg 49

Phone: YOrkiown 4-37OO

Spring Selling

Ukiah Ofice: Gil Sissons HOmestead 2.5438

Wholesole

Good morning, Mr. Lumber Merchant ! All around you are the signs of- Spring. There is Spring in the air, and in most human hearts.

It is now that the lumber merchant starts putting some Spring into his business to meet the situation. He begins catering to that splendid human impulse that comes with this season-to Fix up, and Clean up, and Brighten up, and Paint up, and Change up . . . and do all sorts of things to help builders get spruced up for the open season. He is preparing to show his trade many interesting things they can start doing. He must show these things, because they are like dresses and shoes and hats-they have to be sold through the eyes, or the imagination.

In the Spring the young man's fancy lightly turns to

Arcata Offce: Fron Holmes

VAndyke 2-3557

TWX: ARC 39

Only

Soulhern Calitornia Ofice: Don Muller

30712 Driftwood South lcguno, Colifornia

HYctt 4-8021

An Editorial

thoughts of love, and the homeowner's fancy lightly turns to thoughts of buildings and building improvements. And the lumber merchant's fancy turns, but not lightly, to the business of helping his town put on some fresh ideas and colors. He knows best of all what services he can render in ripring building, and he gets busy spreading the gospel.

Thieves Lool Hqrbor lumber Go.

A pair of apparently "business-minded" thieves broke into the offices of Harbor Lumber Company, Powell at Embarcadero in San Francisco, over the weekend of March 12, and stole two new calculators, two electrip typewriters and an adding machine. The loss, estimated at $4,000 and completely insured, was discovered early Monday morning by Olvner Ike Zafrani.

Western Retoil Lumbermen's Associotion Meets Chqllenge of the 6O's qt 57th Annuol in Spokone

By Horry O'Dqniel Mirchell

Seattle-"Sell Like Sixty" was the theme of the Western Retail Lumbermen's Association at its greatest gettogether in fifty-seven years at Spokane, Washington, February 16, 17 and 18.

The great conclave, which assembled 800 delegates and trade-show exhibitors from all over the West and Alaska at the. Davenport hotel, was loaded with an impressive array of top-flight speakers who presented a rare combination of inspirational talks and hard-headed, down-to-earth messages that will serve as beacons for the area's retail lumber and building material dealers and home builders in meeting the challenge of the 60s.

From the speakers' stage came such ringing phrases as: "It isn't the tele-

that's ringing-it'sthe

register !" . .Sp"."d more

to make the luture lllstead ot trying to read it !" . . . "Be as dynamic as the growing America we live in !"

"The future is only as big as you are !" "Don't walk like a dead marl on a furlough-come alive and stay alive !"

New Officers Elected

Raymond E. Morgan of Morgan Builders Supply, Inc., Walla Walla, Wash., was elected to guide the destinies of the Western Retail Lumbermen's Association as president for 1960. He succeeds W. H. "Bill" Gerretsen of Gerretsen Building Supply Company, Roseburg, Oregon, who did such an effective job during 1959. Others elected are :

Vice-PresidentsGeorge Jacobsen, Lloyd Lumber Co., Nampa, Idaho; F'rank J. Rima, Rima-Hughes Lumber & truel Co., Pullman, Wash.; George Borgen, Builders S,rpply, Baker, Ore.; Alan H. Knox, Lakeside Lumber Co., Oswego, Ore.; W. Stewart Orr, Three

C's Lumber eo., Grants Pass, Ore.; Thomas B. Beil, Ray Beil Lumber Co., Spokane, Wash.; Richard T. Wasson, The H. O. Seiffert Co., Everett, Wash.; Ralph Wall, Hyak Lumber & Millwork, Inc., Olympia, Wash., and Lyle Anderson, Ketchikan Spruce. Mills, Anchorage, Alaska.

New Directors: Clarence O. Leland. Home Lumber Co., Lewiston, and lames C. Hayes, Boise Cascade Corp., -Boise -for Idaho; Allen Richert, Stafford Lumber Co., Seaside; Newton A. King, King Building Supply, Portland; Wyman llammer, Hammer Lumber Co., Eugene, and Jack Haines. MillerHaines Building Supply, Albany-for Oregon ; John Stoltenberg, Stevens Lumber Co., Cashmere; W. A. Hunnewell, North Grove Lumber Co., Seattle; A. H. Parker, Manette Lurnber Co., Bremerton; Ernie R. Nailor,

Business Sessions

Marie Antoinette Ballroom

Tuesday, Febru'ary 16

il'uesday Morning-Register and See Exhibits

Music 1:15 p.m.-Opens 1:30 p.m.

'President W. H. Gerretsen, Presiding Invocation..Rev. Kenneth M. Snyder, Vicar

Saint Stephen's Episcopal Church, Spokane

Welcome ......Miss Spokane

"Mr. Dealer, Look in the Mirror".

Robert Berian Jones

Look Magazine

Jack Schwartz Telephone Sales Clinic

.Jack Schwartz

Los Angeles, California

Election of Officers

Announcements-Prize Drawings-

Wednesday, February 17 7:30 a.m.

President W. H. Gerretsen, Presiding

Breakfast Clinic-Marie Antoinette BalLroonr Women Welcome

"Selling the Whole Package"..F. O. Marion Second NRLDA Salesmaker Program

V ic e- P re s iden t-S al es.

Masonite Corporation, Chicago, Illinois

"Building More Profit Through Wood Fences" ......O, K, Ruotsi

Midway Lumber Supply, Portland, Oregon

"Better Homes in Jig-Time"..John B. Egan Director Sales Training, Wood Conversion Co., St. Paul, Minn.

"A Look at 1960 and the Moderator, Francis W. Brown Resource Panel:

Architect-Charles W. Johnston

Johnston & Smith, Payette; Idaho

Mortgage. Banker-Albert L. Buchner Commonwealth, Inc., Portland, O,regon Home Improvement Lender-

Robert R. Murray

Prudential Savings & Loan Association, Salt Lake City, Utah

Distrirbutor-M. C. Blackstock

Lumber Supply & Warehouse Company, Seattle, Washington

Dealer Interrogators:

Alaska-Lyle Anderson

Ketchikan Spruce Mills

Idaho-Ralph Husom

Madison Lumber & Mill Company

Oregon-Forest O. Garrigus

Garrigus Builders Supply Company

Washington-Leo Sullivan

Lakeside-Western Lumber Company

Spend the Afternoon Viewing the Exhibits ***

Thursday, February 18

Thursday Morning-See Exhibits

Music 1:15 p.m.-Opens 1:30 p.m.

President W. H. Gerretsen, Presiding

"The Case of the Employer's Dilernna" or "Who's Strangling Your Business?"...

Puget Players

"Sustained Selling".......John K. Minnoch Sales Consultant & Humorist, Chicago, Illinois

Announcement of Winners :

Exhibitors' Prizes

WRLA Prize Drawings-Adjournment

ll. to r.I Emie Joner, The lev. Schwqrtt greeled

Covention rlogon on the meeting-holl bolcony of lhe Dovenport hotel rbollenged the 8@ delegqteg phone

cash

ene.rgy trylng

Pre-Convenlim Sped<er' luncheon fomd Nollor, look l$ogorine'r Robert Beriil Kenn€th trl. Snydcr ond Lo Angeler'Jocl by "lrlir Spokone" hcrelf

Nailor Lumber Co., Port Angeles, and Stewart Krieger, White River Lumber Co., Pasco-for, \A/ashir.rgton.

The election of Morgan is signiticant in that the association was founded in his native city, Walla Walla, on Marcl.r 28, 1903.

A high spot in the program was "A Look at 1960 and the 'SQ'5"-4 panel discussion that analyzed the outlook and trend in home building. A resource panel consisted of an architect, Charles W. Johnston of Johnston & Smith, Payette, Idaho; a mortgage banker, John E. Austin, vice-president, Securities - Intermountain, Inc., Spo- kane; a home-improvement lender, Robert R. Murrav. Prudential Federal Savings and Loin Association, Salt Lake City, and a distributor, M. Clay Blackstock, Lumber Supply and Warehouse Company, Seattle, who is president of the National Building Material Distribrrtors Association.

The brains of these exoerts were "picked" by four dealer irrtirrogators:

A Flower-A Smile

"Whatever a man's age," said Mark Twain, "he can reduce it several years by putting a bright colored flower in his buttonhole."

A smile can do even more.

Try walking down the street and watching faces some day if you want to understand what a grim atomic age we are in. I suspect most of the people you would meet have forgotten they have two good eyes, two good ears, a healthy body and a good appetite. Little worries have robbed them of their smiles.

Put a fresh flower on your lapel today, but if one isn't available, you can do something better, think of God's goodness to you and wear a smile as you go about your work. The whole world hungers for a smile.Quoted by Jack Schwartz.

the vital place of the money lender, the builder and the material dealer as the tl.rree legs which were tied together !y th. architect. His message was focused on the need for new thinking in keeping abreast of and utilizing the latest developmeltts in nraterials an<l builcling techr.riques.

Forest O. Garrigus, Garrigus Builders Supply Co., NlcX4innville, Oregon; Leo Sullivan, Lakeside \\restern Lumber Co., Mt. Vernon, Wash.; Lyle Anderson, Ketchikan Spruce Co., Anchorage, Alaska, and Ralph llusom, Madison Lumber and Mill Co.. Sookane. F'rancis \V. Brown, editor of '"Western Building," acted as moderator.

Johnston outlined the helpful role of the architect in assisting the dealer to plan and coordinate building plans for the dealer's customers. He presented a graphic triangle to illustrate

'Western Retail

W. H.. Gerretsen, Gerretscn Lluilding Supt'ly Co., Koseburg, Ur(g. 'nVice-Presi&nts

Gorge Jacobsen, Lloyd l,urnher Co,, Narrrla, l,laho

Frank J. Rima, Rima-Hughes Lumber &'Fuel Co.. Pullman, Washington

R. E. Mogan, Moryan Builders Supply, hc., Walla Walla, Washington

G, L. Cavitt, Copeland Lumber Co., Multnornah, C)re.

R. B. Thierolf, Big Pines Lumber Co., Medford. Ore.

Thomas B. Beit, Ray Reil Lumber Co.. Sookane. Wash.

Richard T. Wason, 'lhe H. O. Seiffert Co., Everett. Wash,

George gsbone, Northwest Lumber & N{illwork. Inc.. Chehalis. Washington

Lyle Anderson. KeGhikan Spruce Milts, Anchorage, Alaska

Board of Directors Idaho

J. M. Bettis, f rriqators Lumber Co., Caldwell

D._E. Fisher, Boise Cascade Corp., Boise

Ro!9rt !-ishtfiel{ Gallup Yards, Inc., Moscow

A. E. Montgomery, Boise Cascade Corp,, Boise Oreqon

Lyle Canington, -T. W. Coreland Yards. Bend

Clifford Clayton, Internarional Paper fo., Long-Bell Division, Klamath Falls

Roger K. Conrad, W. J. Conrad Lumber Co., Inc., Coos Bav

Don O. C6rkill, City Lumher Co., Astoria

Alan H. Knox. Lakeside Lumber Co.. Osweso

Charles J. Kudlac, \'alley Lumber Co., Gran"ts Pass

Austin citecl the clifficulties facecl bv builders witha tight-n.roney r-narket and suggested steps which call be taken by dealers to cleal with the situation: work closely with builclers, be aware of trends in real estate ar"rd land, study developments ir.r apartmenthouse and light commercial construction and get abreast of new trends in custom-built homes.

Mrrrray stressed tl.re opportunity for dealers in handling home improvement financing for their customers through discounting arrangements with lenders. He stated that in times of tight money, lenders like consumer credit because of its high repayment rate and that lenders will restrict consumer lending only as a last resort. He pointed out that helpful financing by the dealer is half of the selling job and helps to close sales on the spot,

besides giving the dealer control of funds and adding to his prestige with customers.

"Look" Magazine's secret conslrmerclealer survey was presented by Robert Berian Jor.res of San Francisco ancl Ifrnie R. Nailor of Nailor Lumber Co., Port Angeles, Wash., with the film entitled "Mr. Dealer. Look in the Mirror." This was an eye-opener showing l-row apathy and indifference on the part of sales personnel frecluently turn away crlstomers. Jones pointecl to the

M. F. Moyer, Eugene I'laning Mill, Eugene

W. F. Scharpf, Scharpi's l'win Oalis ltuilders Supply Co., Albany

O. t-. Withera, Woodburn Lumber Co., Wm,lbrrrrr

F. F. Zirkle, Van Patten Lumber Co., I'cndleton Washington

Xavier Bake, Baker Lumber Co., Kelso

Earl J, Fosse, Standard Lumber Co., Great Northern Jlranch, Wenatchee

John H. Kmdall, Standard Lumber Co., Slokane

Carl Knoll, Knoll Lumber & Hardware Co., Kenmore

Wayne Matton, hgarr Lumber Co., Seattle

Richard C. Miller, Helliesen Lumber & Supply Co., Yakima

R. Munrc Pino, Bruce Lumber Co., Bremertorl

T. C. Rowe, I-umbermen's Mercantile Co.. Sheltorr

M. G. _Vander Griend, Vander C riend Lumber Co., l,ynoen

D. L. Walch, White River Lumber Co., Pasco National Director

W. W. M^cCreadx, W. J. McCready Lurrrber Co.. foresl brove, uregon

1959 Executive Comittee

Wayne Mattson, Chairman

J. M. Bettis

W. F. Scharpf

W. fI. Gorretsen

Monis S. Tarte

Ross G. Kincaid WRLA Staff

Ross G. Kin@id, trlanaging Director

Randall Gre

Felix W. Johnson

Co-Choimq

John H. Kendqll

Dorcthy Butcher

A,lice Stewart

Rocg G. Kincqid (obove), monoging diredor of the Westerr letoil lmbemen's Asn.,Sesttle, G he opened the convtrtis. Amdg his efilcient oides wos ltis5 Alice Slewqrl, !9clet-sly of lhe Gsoriafion, helping to welGme-regirter 8OO delegqter

Lumbemen's Associati,on 1950 Omcers President

of the 57th WRtAmuol were (left) qod Thomm B. ("Bcd"l B€il

Exhibitors

Air-Mac, Inc., Seattle, Washington

American Flmr Machine Company, Seattle, Wash.

Anerock Corporation, Rockford, Illinois

Anderson Corporation, Baylnrt, Minnesota

Assaiation of Washington Industries, Seattle, Wash.

C. A. Astrup Company, Seattle, Washington

Berry Door Corporation, Birmingham, Michigan

IJestwall Gypsum Company, Seattle, Washington

Caradco, Incorporated, Dubuque, fowa

The Celotex Corporation, Chicago, Illinois

Certain-teed Products Corporation, Sattle, Wash.

Clarke Floor Machine Company, Muskegon, Michigar

Columbia Dmr Co., Portland, Oregon

Columbia River Paper Co., Lumber Div., Salem, C)te.

Cowman-Campbell Paint Co., Seattle, Washington

Terry W. DeCou, Vancouver, W'ashington

Douglas Fir Plywood Associatim, Tacoma, Wash.

E. I. duPont de Nemours & Cl.. Burlingame, Calif.

Durell Products. Inc.,,Seattle, Washington

Exchange Lumber & Mfg. Co.. Spokane. Washihgton

Everlite Corpcration, Seattle, Washingtqa

Fibreboard Papet Produc+s Corp-, Sac Francisco, Calif.

Forest Fiber Products Company, Forest Grove, Ore.

Lloyd A. Fry Rrcfing Company. Portland. Oregon

Gmrgia-Pacific Corlnration, Sookane, Washington

Hardware Wholesalers, Inc., Spokane, Washington

Insulite Division, Minnesota & Ontario Paper Co., Minneagrlis, Minn.

Int'I. Paper Co., Isg-Bell Div., Longview, Wash.

Johns-Manville Sales Corporation, New Yor'l<. N. Y.

Kaiser Arum. & Chem. Sales, Inc., Oakland, Calif.

Kaiser Gypsum Company, Inc., S€attle, Washington

Kwikset Sales & Service Co., Anaheim, California

l-undgren Dealers Supply, fnc.,' 4coma, Washington

Marsh Wall Products, Inc., Dover, Ohio

Masonite Corporation, Chicago, Illinois

National Plan Service, Inc., Chicago, Illinois

Nichols Wire & Aluninunr Co., Davenport, Iowa

Noise Cohtrol, of .Spokane, Inc., Slrckane, Washington

Northwest Builders Hardware, Inc., S€attle, Wash.

Olympic Stained Products Cornpany, Seattle, Wash.

Orangeburg Manufacturing Co., New York, N. Y.

Oregon-Washingtm Hardware Co., Portland, Ore.

Clwens-Corning Fiberglas Corp., Spokane, Wash.

Panelboard Mfg. Cr., Inc., Los Angeles, Califomia

Porter Cable Machine Comlnny, Seattle, Wash.

Rylock Company, Ltd., San [*andro, California

Sagar Aralum Corporation, Klamath Falls, Oregon

Sargent and Company, New Haven, Connecticut

Schlage Lock Company, San Francisco, California

Spokane llardware Supply, Inc., Slrckatre, Washington

phenomenal growth of "Look" magazine and the aid it is giving builders and dealers throughout the natiorl through advertising by major manufacturers and articles of special interest to home owners, especially in the improvement field.

Nailor pointed out how the film was directed particularly at women shoppers in ten major markets of the country-how their needs and attitudes were similar-how important they are as customers with control over money and with specific ideas of what they want. He stressed that a proper regard for their vital place in home ownership and home improvement presents the finest kind of opportunity for dealers.

He said that the dealer can stimulate sales by making the women of his trading area more conscious of their needs-to make them dissatisfied with their present kitchens, windows, doors, foors, bathrooms, sidings and basements, and to go out of their way to sell them on improvements and additions to their present homes.

To point up his remarks, Nailor stated that 19 million women are today employed, with earnings in excess of 40 billion dollars; that they buy %/o oL household supplies, 62/o of.

Slnkane Sash & Door Co., Spokane, Washington

Spokane Woodworking .Company, Spokane, Wash.

Stanley Hardware Division of The Starrley Works, New Britain,,Conn.

Superior Fireplace Company, Fullerton, California

l'hermador Electrical Mfg, Co., Los Angeles, Calif.

I'hompson Tile Company, Srpkane, Washington

'l'rewax Company, CulvelCity, California

United States Gypsum Company, Chicago, Illint,is

United States Plywmd Corporation, Spokane, Wash.

Vermiculite-Northwest, Inc., Portland, Oregon; Seattle and Slnkane, Washington

The Visador Co., Jasper, Tex.; Seattle, Wash.

Warp Brothers, Chicago, Illinois

Washington Hardware Company,'facoma, Wash.

Weiser Iak Company, South Gate, California

West Coast Lumbermen's Association. Portland. Orc.

'Western hck Mfg. Co., Seattle, Washington

\ryestern Pine Association, Portland, Oregon

'W'everhaeuser Company-Lumber & Plywmd. Div., Western Sales Region, Tacoma, Washington

Wilhold Products Co., Division of Acorn Adhesiyes Co., fnc., Ios Angeles, California

W"md Conversion Company, St. Paul, Minnesota Woodall. fnc.. Santa Clara. California

Zappone Industries, Spokane, Washington

Co-operqtors

American Sisalkraft Corporation, San Francisco, Calif.

Armstrong Cork Company, Lancaster, Pennsylvania Rorden Chemical Company, Seattle, Washington

Boysen Paint Co.. Portland. Oregon; Seattle and Spokatre, Washington Rrown Company. San Francism. California

Chicago Paints, Inc., Spokane, Washington Harbor Plywood Corp., Seattle and Yakima, Wash.

'l'he National Plastic Products Co., Portland, Oregou

Pioneer,Sand & Gravel Co., Seattle, Washington Preservative Paint,Co., Seattle, Washington Wholesale Building Supllies, Inc., Auburn and Bellingham, Washington

Associqte Member Co-operotors

Allied Building Credits, Inc., Seattle, Washingtorr, and Port'land, (lregon

Aves Millwork Company, Inc., Yakima, Washington Bagdon's Builders Supply, W'enatchee, Washington

hardware items-and that a sizeable portion of their expenditures are going into variety, department and harclware stores that the retail dealer car have if he goes after this business aggresslvery.

He further stated that womerl rlow select 94/o of the new homes, own 74/o of suburban homes, own 4O/o oI all real estate, control 75/o of the wealth of the nation through inheritance and insurance policies ; own 65% of all savings accounts-and that they

Berkheimer's, Portland, Oregon

Builterials Company, Portland, Oregon

Cascade Warehouse Company, Salem, C)regon

Cedar King Lumber Company, Lynnwmd, Washingtorr

Cedar Specialties, Inc., Arlington, Washitrgton

Coast Cedar Products, Ihc., Seattle, Washington

Coats-Huddleston-Buck Lumber Coro.. North Portland, Oregon

Al Disdero Lumber Company, Portland, Oregon

Ehrlich-Harrison Company, Seattle, Washington

Elliott Bay Lumber Company, Seattle, Washington

Elmer-Moody Wmdwork, Seattle, Washington

Feely-Lawlor Lumber Company, Seattle, Washington

F'igenshow Lumber Compahy, Tonasket, Washington

F-orest Fiber Products Company, Forest Grove Ore.

W. P. Fuller & Co., Boise, Idaho; Spokane, 'I'acoma and Yakima, Washington

A. H. Geiger, Mfr.'s Rep., Tacoma, Washington

General Hardwood Company, Tacoma, Washington

Georgia-Pacific Corp., Portland, Ore.; Seattle, Wash.

The Harris Comparry, Olympia, Washington

Hawley Gilbert Company, Portland. Oregon

I-amb-Schrader Company, Tillamook, Oregon

Palmer G. Lewis Company, fnc., Seattle, Washington

Lumber Dealers Supply Company, Wenatchee, Wash.

Lumber Products, Eugene and Portland, Oregon

I-umber Supply & Warehouse Co., Seattle, Wash.

Lumber Yard Credit Company, Portland, Oregon

Lundgren Dealers Supply, fnc., Tacoma, Washingtou

Material Sales Company, Wenatchee, Washington

Matthews Hardwoods, Inc., Seattle, Washington

Midgley's, Eugene, Oregon

Millwork Supply Company, Seattle, Washington

Morgan-,Staley Lumber Cnmpany, Oswego, Oregon

Morrison.Merrill & Company, Boise, Idaho

I\{orrison Merrill of Seattle, Ihc., Seattle, Wash.

Morrison Merrill of Yakima, Inc., Yakima, Wash.

Northwest Builders Hardware, fnc., Seattle, Wash.

J. O. Olsen Manufacturing Company, Eugene, Oregorr

Pacific Yard Service, Portland, Oregon

I'adghani Glass & Millwork Company, tr{edford, Ore.

Savage Lumber & Manufacturing Co., Seattle, Wash.

George S.,Schuster Company, Inc., Seattle, Wash.

Schwabacher Hardware Company, Seattle, Wash.

M.'frumbo Co., Inc., Portland, Oregon

Vermiculite-Northwest, Inc., Seattle, Washington

Wanke Panel Company, Portland, Oregon

Washington Hardware Company, Tacoma, Wash.

Wells & Wade Hardware, Wenatchee, Washington

West Coast Supply, Inc., Bremerton, Washington

West€rn Distributors, Ine., Eugene, Oregon

White Pine Lumber Company, Orofino, Idaho

Wood-Tex Corporation, Eugene, Oregon

generate 89;1o ol all remodeling jobs!

He admonished dealers to cater more to women buyers by reorganizing their stores and displays in a manner to appeal to them; to study women's buying habits and make store hours ancl service conform to them; to train employes especially to be solicitous and courteous ; to promote end-use packages that appeal; to make advertisements interesting and understandable to them and avqid technical terms they cannot understand; to use pictures and testimonials of women customers in ads and to address'mailing pieces to "The llousewife;" to use srlch terms as "as little as" in ads. and "so much per month;" and to use leaders and premiums and demonstrations to get them into your store and prlt your paint department with appealing displays right up in front-lgt thern get a paint brush in their hands -it's good psychology ! And, finally, he said: "Check with vour own wife for suggestions."

"Better Homes in Jig Time" subject of an illuminating talk was the by John training, B Egan, director of sales Wood Conversion Company, St. Paul, Nlinn. Mr. Egan was a Snark of the f]niverse of Hoo-Hoo and carries the

imoosing title of Rameses 46.

The Salesmaker program was pr€:

Cdvartls Cmpony'r John Eg6

sented by Wm. J. Hoy, western sales manager, Masonite Corporation, Chicago, under thetitle, "Selling the Whole Package."

The Salesmen's Code

"Salesmanship is the act of one done in behalf of another in thc interest of both."

I am thankful for my many blessings.

I appreciate my many opportunities.

I love my work.

I will try to find the best in everyone, and try to appreciate their point of view.

Everyone that I call on or meet will be cordial.

I will do an honest day's work, the same as I would have to do for any other employ to make a success.

I will keep up my enthusiasm.

I will not hold negative though's about my prospects.

I will have the courage to see all of those I wish to.

I will make my business a game.

I will not become discouraged, I will make life a little sweeter for someone every day.

I will always be courteous.

I will pattern my life on the golden rule.

-By Jack Schwartz.

"Remember," he said, "it isn't your tclephorre that's ringing-it's the cash register !" When somebody calls the dealer, l-re is already halfway into the store, he pointed out-unless the dealer or one of his employes discourages the person on tl.re other end by a surly manner or indifference. "Answer the 'phone rn'itl.r a smile !" he admonished.

Preceding the "trial," two Spokane lovelies-Karlene Kronich and Jane Perkins, rigged outin abbreviated cowgal costumes, passed out subpoenas to the l-rundreds of delegates requiring their attendance "under strict penalty of depriving yourself, the building materials industry and all members thereof, of the benefits to be gained in increased sales and production of its personnel."

The response was overwhelmingevery seat in the Davenport's Marie Antoinette hall was taken, as rvell as the balcony.

The accompanying pictures tell the

O.K. "Ole" Ruotsi. N,Iidwav Lumber Company, Portland, told irow his firm builds more profits through wood feuces and showed colored slides illustrating a variety of designs that any dealer can supply and have erected with little added investment.

Jack Schwartz of Los Angeles, specialist in telephone selling, demonstrated the techniques that have helped him initiate nearly 1O-million dollars in new business. Schwartz Dointed out that any dealer, with persistence and a courteous telephone voice, can strike a high average of sales by sitting down with a telephone book and calling at least a handful of new numbers every dty.

"The law of averages will work for you," Schwartz declared. "Every tirne I pick up my telephone, I earr.r $5.60," he said (based on new business divided among numerous calls). He sholved how the telephone can be usecl to get customers into the store-or make appointments to see them at their homes. He urged less indifference in answering the 'phone.

"Sustained Selling" was the subject of a forceful address bv John K. Minnoch of Chicago, noted sales consultant. High spots in his talk were : Shy away from high-pressure selling-concentrate orr the lasting approach where confidence, quality, reputation, integ- rity ancl service olay a strong part; crlstomer satisfaction comes first ; be careful of promises-but even more careful that they are kept; keep your sense of humor well-oiled; remember the first 15 feet of your store-it pays the rent-keep it well groomed, attractive and appealing: meet with your salesrnen's wives-they can help their husbands go places: sell so the customer feels you are doinq him a favor: never ask foran order-iust start writing it-assume that your presentation has sold him-assure him how pleas.d he will be with the order. - Court of Personnel Relations

"The Case of the Emoloyer's Dilemma" or "Who's Strangling Your Business?" was dramatized by the PUqet Plavers, a qroup of amateur actors made up of dealers and other membbrs of the \Mestern Retail Lumbermen's Association. It was a mock trial to determine the causes and remedies for the seneral decline in individual sales and personal production, and increased operatins exDenses due to aoathetic attitudes of industry personnel. Members of the cast rehearsed their parts for three months and were letter-perfect in their dramatization.

ftloaorlt. Ccporofion'r Wm. J. Hoy lo .otlrm by the WIIA'r Kincoid. Portlond Deqler O. K. "Clle', luotri (l.ft, qbovel welcmed lhc rpeoker below ir

Spokoe Deoler John Kendoll (lefil ond llorcow ilooger Rq Vietmeier meet the "Cowgol3"

"Clerk of the Court" S6tfle mqk trlol in motion

Deler Clmer C. Field 3ea the

llemben of the Jury {fronl low, Pullmon; Alm Knox, Clrwsgo; (reqrl r Ed Rlchcdron, Spokil€t ond Bud 8cll, Spokor

l. to r.l r Frmk Rimq, George ltlorrir, Seqtfle; Elllotl Wll!il, 9pol6o,

"The Case oI the Employer's Dilemma" or "Who's Strangling Your Business?"

The Complaint

First charge:

Sales volume in retail lumber and building material industry has decreased at an alarming rate during the past few years due to poor selling techniques cif employes.

Secoad charge:

Personal production of non-sales employes in retail lumber and building material industry has likewise decreased at an alarming rate during the past few years clue to apathetic attitudes of such employes.

Third charge:

Overhead and operating expenses in the retail lumber and building material industry have increased without justification in recent years due to disinterest, indifference antl irresponsibility of employes.

Participants

(In order of appearance)

Elmer C. Field . .....Clerk of Court

Fairview Lurnrber Co., Seattle, Wash.

Philip W. Eichholtz ......Presiding Oficial New Lumber & Hardware Co., Federal Way, Wash.

Richard T. W3sson Counsel for Management

The H. O. Seiffert Co., .Everett, Wash.

R. Munro Pineo ....The Employer

Bruce Lumber Co., Bremerton, Wash.

Jim K. Carpenter.. ...Counsel for Employes

Attorney-ai-Law, WRLA counsel

Roy Clothier .......Sales Employee

Roy Clothier Building Materials, Inc., Edmonds, Wash.

C. A. Evans Truck Driver

Bestway Building Center, Bellevue, Wash.

E. H. Rogers ...Assistant Manager McEvoy-Rogers Lumber Co., Kirkland, Wash.

George R. Morris Foreman of Jury Galbraith & Co., Seattle, Wash.

Their interrogation and cross-examination of witnesses was relentlessespecially of R. Munro Pineo of Bruce Lumber Co., a WRLA director from I3remerton, Wash., who took the part of the employer. Pineo entered the witness box dragging a bag of golf clubs and, when admonished by the "jurlge," complained about having to show rlp at the "d-11 trial" when it was his regular day for the fairways. On subsequent appearances, he parked his clubs in the jury box. He finally gave up the ghost under the merciless battering of cross examination and "took the Fifth" (see picture).

"Judge" Philip_W.

"Defenddt" Deoler R.

Pinoo, q who perfomed or "lhe Employet" story of the trial, written and produced by the NRLDA atits 1958 Exposition and shown for the hrst time in the Northwest at the WRLA corlvention in Spokane.

The Cour.rsel for Management, Richard T. Wasson of the H. O. Seiffert Company, Everett, Wash., and Jim K. Carpenter, Seattle attorney-at-law anrl WRLA legal counsel, as Counsel for limployes, would have done credit to Perry Mason and Hamilton Berger at their best !

While the trial had many humorous highlights, it was serious in purpose and presented an object lesson of the failings of both employers and employes in properly attending to busilless and giving proper consideration to tl-re customer.

Spokane Hoo-Hoo

Put on Impressive Ceremony

With a large contingent of members of the Internatienal Concatenated Orcler of Hoo-Hoo among the delegates, the Spokane club put on a memorable Concat. Three former Snarks of the Ur.riverse were present and formed part of the Degree Team: John B. Egan, Rameses 46, of St. Paul, Nfinn.; Arthur H. Geiger, Rameses 45, of

Eichholtz gqres qe3re.ely qt

l unro

secdtlo Attqney Jim l(. Cfpenter, lhe WRL{r legol cowrel. ploying lhe Counsel for Employer, interrogqlet Edmmdr Deoler Roy Clothier (qbove) while Ercrett Deoler lichord T. Wcson lbelryl ployed the Cowrel for Monogment. Deoler Roy Clothier is prerident of the WRLA': Seqflle oreq

frm the bach WRIA director,

C. A. Evc of Eellevue. plcying que.tlonad by Cmrel fa Employer "The lruck&iver," h Gorpenler

Tacoma, Wash., and Ernie L. Wales, Rameses 50, of Spokane.

Other members of the Degree Team were: L. R. "Dick" Allen, Seattle; Dale E. Ifarter, Spokane; George E. Leader, Spokane; Alex Shustoff, Seattle; George A. Share, Jr., Spokane; Lyle Anderson, Anchorage, Alaska, and W. Donald Mast, Spokane.

tHE DEGIEE TEAII lbclow, l. lo r.l: Rme:er Gclgcr; Dick Allo, Saottle; Dole Hqiler, Spokcr4e; Rmerer Woler.Spe kme; George leoder, Spokoe; Rmercr Egon,3t. Pol, llinn,; 5ccttle Hoo-Hoo Club 34 Secrelq.y Alex Shurlofr; Spolone Hoo-Ho Clcb 16 Prerid{r George Shoc, Jr.; Lyle Andend of Anchoroge. Alcko, od Donold llot, Spokoe, Not lhom ir Lynelle Rdu, Spokqe, in chcgc ot CmGol

Six Kittens were initiated: Leonard E. Johnson, Lincoln Lumber Co., Lincoln, Wash.; William Dutton, Jt., Nichols Wire& Aluminum Co., Seattle; Albert Bair, Bestrvay Building Center, Spokane ; Jerry Williams, Bestway; O. B. Scott, Diamond National Corp., Coeur d'Alene, Idaho, and Jack Rich, Standard Lumber Co., Spokane.

Before the Garden was closed to outsiders, the group welcomed the two

Harrg O. Mitchell, author ol the W.R.L.A. Conaention report on these Pages 37-38, and photographer of ahl the etsents, h one of the bestknoun men in the Pacific Northuest lwnber industry. He h SecretaryMana4er of the Northuest Hardwood Association at Seot'tle, Wash., a uell-llnowi author and. publisher, acthse in many facets of the oast

playful "kittens" in the persons of cufvaceous Jane Perkins and Karlene Kronich, mascots of the convention, whose feminine charms added much to the gaiety of the occasion before the ceremony.

Supreme Nine Bojum Lynn Rabun of Pine Lumber Company, Spokane, was in charge of the Concat.

Iumber industry ard one of the staunchest supporters of the Concatenated Order ol Hoo-Hoo. He counts a lesion ol friends in lorestru and the manufacturins,, distributins.- wholesaliie and iaaillnp of 'Iumbei. We are indebted to Eim and theWRLA's Ro{s Kincaid for"thk Conoention report,

lmerer 45 Arlfiw H. Geiger, of tcmq, greeted by the Cwgcb Korlene Kronich qrd Joc Pakiro ot the Conventlon Con.at. No fomcr Snak of lhe Univere ever hcd il ro god (obovel od yet Q. E. ,UocEqthron lbelowl of St. Foul & Tq(mq Lumbor Co., qlro of focmo, reem! lo be '-',zlttin' p19t1y," to. "ll*" i3 pretidilt of T*meOlympio Ho-Ho Club 89

Sedtle'3 [. R. "Dick" Allen of Elliott Bqy Lmber Co. gett brondcd-il-the-brow by Cowgclr Joc od Kcrlmir (dovcl, And in the photo belw, the pr.ridrnt of Spokoe HoeHoo Cl6 16, George A. shqe, Jr., Exchonge lmber Co., grtt crowncd by club Cot ot the Conyenlim initiofion. Thcy roy m Cffcsi in Hoo-Hrio hirlory wo aver like thlr

XIIIENS ll. lo r.l leonard Johnron, lincoln; Wrllim Duttd, Jr., Soqttle; Albe.t Boi., Spokme, md (.Frl Jerry Willimr,9pokoe; O. B.S(olt, Cew d'Alene, ldoho, oj Jck Rich, Spokoe. There ir no record of whether the ploy- ful Cowgol "kittdt" dlro porti.ipoted in rhe Cwctenlri6n bul lhe new Cotr qbove look very hoppy for hqving iutf gone thlqgh Hoo-Hoo initiqtlon

O;*bnrt Long Dimension

Treoted Lumber

Other Douglos Fir ltems

HUFF LUA,TBER COAAPANY

Sonlo Fe Springs division: 13535 Eost Rosecrqns (Eost ofr Rosecrqni Turnoff, Sqnlo Ano Freewoy)

los Angeles: 116 West lt6rh SFeet (Eost oft lmperiol Turnoff,' Horbor Freewoy)

. FOR YOUR REQUIREiAENTSCclll Plymouth 6-8191

Notionql Wood Tonk lnstitute To Hold S. F. Meet-April 2l-22

The National Wood Tank Institute will hold its Spring meeting in San Francisco on April 2l and 22. Conventioi headquarters will be the Sir Francis Drake hotel, and the George Windeler Co., Ltd., of San Francisco, will host the meeting. The following wood tank manufacturers of the United States and Canada will be represented : Arrow Tank Co., Inc., Buffalo, N. Y.; Atlantic Tank Corp.,-North Bergen, N. J.; Brooks Lumber Co., Belling- ham, Washington; W. E. Caldwell Co., Inc., Louisville, Ky.; Fluor Products Co., Santa Rosa, Calif.; Amos H. Hall & Sons Co., Cincinnati, Ohio; Johnson & Carlson, Chicago, Ill.; Josyln Mfg. & Supply Co., Crossarm Div., San Leindro, Calif. ; Kalamazoo Tank & Silo Co., Kalamazoo, Mich, ; Mayer Tank Manufacturing Co., Brooklyn, N. Y.; A. T.

Stearns Lumber Co., Neponset, Boston, Mass.; Wendnagel & Co., Inc., Chicago, Ill.; George Windeler Co., Ltd. Canadian members who will be present at the meeting include: Canada Barrels & Kegs, Ltd., Waterloo, Ontario; Pacific Coast Pipe Co., Ltd., Vancouver, B.C.; and Ca= nadian Wood Pipe & Tanks, Ltd., also of Vancouver.

Money Soving Forms Avoiloble

On a form available to lumber dealers can compare the applied costs per 1,000 for Masonite lap siding or Shadowvent sidings. The Sfuxll-inch tabulation lists lap, exposure, cost per thousand sq. ft.

and builders, they sq. ft. of coverag'e with comparable type, width, head footage required,

averag'e man hours, painting labor and cost of primer. Forms are available through company representatives or from the company, 111 W. Washington St., Chicago 2, Ill.

Frederick rJ\f. ROTH

Frederick W. Roth, 64, died in Oakland, March 8, following a short illness. He had been active until shortly before his death, calling on the Bay Area trade for the Oakland wholesaler, Fred Payne, Jr. Mr. Roth's long lumber career touched all phases of the industry, in California and the Northwest as well as the Hawaiian Islands. His early industry education was with Sudden & Christenson Lumber Co. in both its San Francisco shipping and lumber departments

CDftilrrcrry

and its logging and sawmill operations. After his return from a WWI tour of duty, the firm recommended Mr. Roth to John H. McCallum, then president of the State Board of Harbor Commissioners, to manage his retail lumbe,r operations. 'Ihis position, as well as managing the Empire Planing Mill (of which McCallum was half owner), occupied Mr. Roth until 1939, when he joined City Mill Company in Honolulu. On the declaration of WWII there, Mr. Roth took a temporary assignment with the Oahu Railway & Land Co. as coordinator between the U. S. Navy, Army and Hawaiian Air Depots with private industry and the railroacls to speed convoy unloadings and shipments. After the war, Mr. Roth sold his stock in City Mill and organized rOceanic Traders in the husbanding of ships. He also later bought out Pacific Lumber Company, a Chinese retail concern, and operated it as a subsidiary. He sold his Hawaiian interests in 1951 and returned to the Mainland to work for California Lumber Co. in San Carlos and, later, rcpresenting Seaview Lumber Co. in northern California. He was active in the Elks, the Masonic order and, until recently, the Olympic Clu'b and the Calif. Commandery Drill Corps. lle was also an active Hoo-Hoo and onetime member of the Supreme 9. Mr. Roth leaves his wife, Mary, of the Oakland home; a son, Fred, Jr., and a married daughter.

Richord E. DOHER"TY

Richard E. Doherty, died unexpectedly, February 10, at the age ol 47 in Marin General hospital. The native Californian had spent most of his lumber career in the Bay area, operating his own wholesale business, the R. E. Doherty Lum,ber Co. in Kentfielcl, the past five years. Prior to that he had managed the old West Oregon Lumber Co. sales office in San Francisco until its liquidation in September 1954. Mr. Doherty leaves his wife, Beverly, of the home in Kentfield, a son, 14, and two daughters, 12 and 8. He also leaves a sister of San Carlos.

Gene V. REYNOTDS

Gene V. Reynolds, 58, died suddenly March 8 at the Fluor Products plant in Santa Rosa. He had been serni-retired since his retirement from Weyerhaeuser Co. in 1955 but had been "keeping his hand in" as a part-time timber inspector for Fluor Products the past few years. Mr. Reynolds was a native of Kansas City and a true "old-timer" in the industry. He began his lumber career in 1914, handling ordcrs for Buschow Lumber Co. in Kansas City. A year later he went west to work for East Oregon Lumber Co. at Enterprise, Ore. In 7977 he began a 38-year association with Weyerhaeuser at its Snoqu.almie Falls mill, first in clerical work and later as assistant salesmanager.In 1923 he was appointed manager of its Spokane fir department and, in 1928, was returned to Snoqualmie as salesmanager. During 1934, another promotion elevated Mr. Reynolds to manager of sales, Coast mills, for the Central division

SHIPPERS

QUATITY WESI COASI tUftIBER

in St. Paul, Minn. Due to family illness, he returned to the west coast and was appointed district representative in San Francisco during 1943, a position he held until his retirement, Sept. 30, 1955. His active "retirement" found him dividing his time between his Sonoma County prune ranch and the work with Fluor. Mr. Reynolds leaves his.wife, Audrey, of Healdsburg, where funeral services were held March 11. and dauehter of San Francisco.

Dsnt qnd Wornock Buys Tohoe Timber Srock; No Interruption or Reno Mill

.On March 16, Dant and Warnock, Inc. purchased 100/o of the stock of Tahoe Timber Company of Nevada, fnc., Reno, Nevada, reports D. M. Warnock, president, Menlo Park, Calif.

The plan is to operate this mill without interruption, producing 40 million feet annually of fine quality ponderosa and sugar pine, Idaho white pine, and white fir from timber coming from the high altitudes of the Sierra Nevada.

Green & Dry Uppers

Rough & l illed Commons Mouldings-Loth

Quolity &1,*"ol

less Thon Carlood Lots

Pockoged lots -- Truck-&-Trqiler Shipmenrs

Forest Products Week Promotion ldeas Offered by Hoo-Hoo

' Suggestions for local community observance of National Forest Products Week, October IG22, 1960, were outlined in a recent Wood Promotion bulletin distributed by HooHoo International. the fraternal order of lumbermen with

D. C. ESSLEY and S01{

Dee Essley

Jerry Essley

Woyne Wilson Ghuck Lember

Distribution Yqrd:

7257 fusl Telegroph Roqd, Los Angeles 22

RAyrnond 3-1147

local clubs all across the country. Sponsored by Hoo-Hoo and endorsed by the National Wood Council, the National Forest Products Week is designed as a "grass-roots" program to bring the importance of all segments of the forest products industry before the American public. It also will be a tremendous help to the National Wood Promotion Program activities on the local level.

1. Coordinated advertising for "the week" in the local press, TV and radio. The newspapers may even be interested in working up a special "Forest Products Week Supplement," if advertising potential justifies it.

2. Editorial, news and feature support in newspapers, TV and radio for items on forest products, the industry, wood in architecture, forestry, etc.

3. In advance, poster and essay contests in schools. Awards and displays of winning entries during "the week."

P.O. Box 385

4. Hold open house at production plants ; open house at retail yards with accent on instruction in use of woocl, etc'

5. Cover each service club during the we€k with talks and films; also PTA's, church groups, etc. Distribute wood promotion literature.

6. Get cooperation of merchants for window displays on forest produits, history of the industry, forestry, etc. Volunteer to set-up or contribute material for displals'

7. Get cooperation and recognition from local Chambers of Commerce. Perhaps they will sponsor a special chamber banquet or other event during "the week." All phases of foreit products are important to your chamber, they are a source of valuable help.

Sonomo Wood Products-Cloverdole Now Known As Kinfon, Inc.

The Cloverdale facilities of Boldt-Nell, Inc. (operated under the name of Sonoma Wood Products-Cloverdale Division) were leased by Russell Kinsey and Owen Sexton on March 1. Sexton, a veteran Cloverdale lumberman, and Kinsey, former manager of the plant, have renamed the plant Kinton, Inc. Kinsey will be general manager of the ooeration.

^ The big plant originally operatgd as Cloverdale Redwood Co. until purchased by the Boldt-Nell interests last year. Facilities include over 50 acres of property, several large storage sheds, complete remanufacturing equipment and dry kilns.

people, places and producfs . . .

Gerald A. Tamblyn has been promoted to assistant general sales manag'er, industrial trucks, of the Yale & Towne Mfg. Co., Materials Handling division, announces Louis W. Jander, general sales manager.

D.W. Dron has been named company engineer for Southwest Forest Industries, Inc., announces J. B. Edens, president ofthe Arizona firm. Among Dron's previoui achievements was the design of an edge sorter now being used at the Ralph L. Smith Lumber Co. plant in Mount Shasta, Calif. He was formerly chief engin-eer for BrooksScanlon, Inc., of Bend, Ore.

Richard G. Patterson has been appointed to the newly created position of Forest Products Industry manager at Signode Steel Strapping Co., Cfricago, Ill.

Paul A. McDonald has been appointed district manager for California, Nevada, Utah and Arizona by the Koehring Co., Milwaukee, Wis.

Supradur Mfg. Corp. of Wind Gap, Pa., has acquired the American Stained Shingle Co. in Columbus, Ohio, announces J. H. Steiner, chairman of the board, and K. F. Netter, president, of Supradur.

Robert D. Syer, president of Allied Building Credits, Inc., announces the appointment of James J. Slavin as mallager of the Albuquerque, N. M., ofEce, succeeding Charles A. Mayer, who has been appointed manager of the ABC office in Sacramento, Calif. V. Earl Gilbert, from the Salt Lake City office, will assist Mr. Slavin.

Pope & Talbot is constructing a pilot plant to experiment with the production of high quality hardboard at Oakridge, Oregon, announces George A. Pope, Jr., president.

Appointment of George W. Green (below) as advertising and sales promotion manager of Hyster Company is announced by General Sales Manager Robert F. Moody. Green previously was with Batten, Barton, Durstine and Osborn advertising agency and is a former managing editor of Western Advertising magazine and author of over 100 trade magazine articles. He will supervise all advertising and sales promotion activities from the company's general offices in Portland, Oregon.

I n,llt0ll'l'l=l)

o Quolify products. from the world's best Mills

o Dependoble service from quototion to finol delivery

o Over 50 yeors experience in the export-import field

o Prime importers serving the wholesole lumber trqde exclusively

Coll fhe Arkins, Kr6ll repre3enlolive neoresl you for de. pendoble ond occurole informolion cnd quotofionr on oll imported wood produclr:

Dolan's Building Materials Co.. Alhambra Blvd. at P Street, Sacramento, announces the appointment of Clifton Dale McCullough (right) as sales prOmotion manager. A native Californian, he attended college in Canada, where he secured his degree in sociology. Following two years of education and social work with the Navajo Indians in the Utah-Arizona area, McCullough returned to California and gained extensive experi-

ence in retail selling and advertising. In 1958, he joined the public relations staff of the Fresno County Farm Bureau, later transferred to Bakersfield where he managed the Kern County Farm Bureau.

As sales promotion manager at Dolan's, McCullough will handle all aspects of retail and contractof sale advertising, merchandise display and public relations for the widely known Northern California organization.

PONDEROSA PINE a DOUGLAS FlR O WHITE HR ' REDWOOD BAII AND TRUCK SHIP'IIENTS

SI'OAR PINE

HEART]I lUilBER COMPANY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

Brqnch Ofice: P. O. Box 799

ARCATA, CAUF.

VAndyke 2-2447

TWX: ARC 3l

BrewsleJ & Blume, Inc. Security Building

Posodeno, Colif.

MUrroy l-3140

TWX: PosqCol7339

Eorle D. Bender

2559 Cclrlsen

Oqklqnd 2, Colif. ANdover l-7260

Direct Telefype lines-All Ofiices-for immediqte Quolotion qnd Confirmcition of Orders

April

Woodwork Institute of California annual Membership meeting, Ambassador hotel, Los Angeles, April 7-8. (Program includes Millwork seminar, Buffet dinner and Dance, Cocoanut Grove')

Sacramento Hoo-Hoo Club 109, Black Bart Hoo-Hoo Club 181 and Redwood Empire Hoo-Hoo Club 65 "TriClub" meeting, 6:39 p'm" Dick's. Fairfield, APril 8.

IALENI]AH t]F I[]MING EVENTS

Oakland Hoo-Hoo Club 39 "Baseball Nite"-Giants vs. Chicago, Candlestick Park, San Francisco; Cocktails and dinner, Channel Inn, 5:39 p.m., April 14. (Tickets at $5.75 for drinks, dinner and ducat from Club 39.)

Dubs, Ltd. monthly tournament, Silverado Country Club, April Host: Paul Gaboury.

Northwest Hardwood Association Spring meeting Eugene hotel, Eugene, Ore., April 15-16. and Trade show, The Producers' Council Spring meeting, Mark Hopkins hotel, San Francisco, April 18.

Southern California Retail Lumber Assn- (111 W. 7th St., Los Angeles 14, Calif.) annual Convention and Trade Show, Ambassador hotel, Los Angeles, April 19-21. (Exhibits.)

American Institute of Architects annual Convention (exhibits), Masonic Temple, San Francisco, Aptil 19-22.

San Francisco Hoo-Hoo Club 9 and Santa Clara Valley Hoo-Hoo Club 170 Joint meeting and Concat, 6:39 p.m., Chez Yvonne, Mountain View, April 21.

National Wood Tank Institute Spring meeting, Sir Francis Drake hotel, San Francisco, April 2l-22; Hosts: Geo. Windeler Co., Ltd.

National-American Wholesale Lumber Assn. annual convention, The Greenbrier, White Sulphur Springs, W. Va., April 2l-23.

Terrible Twenty Tournaments, Annandale Golf & Country Club, Los Angeles, April 22.

Lumber Merchants Assn. of Northern California (24 California St., San Francisco 11, Calif.) annual Convention, Ahwahnee hotel, Yosemite National Park, Aprj^l 24-26.

Construction Specifications Institute annual Convention, Rickey's Studio Inn, Palo Alto, C,alif., April 25-27.

Shasta-Cascade Hoo-Hoo Clu,b 133 monthly Dinner meeting, Riverview Golf & Country Club, Redding, April 28'

Northern California Sbction, Forest Products Research Society, annual Spring meeting, Sheraton-Palace hotel, San Francisco, April 2E-29.

Arizona Retail Lumber & Ave., Phoenix, Ariz.)

Tucson, April 28-30.

San Diego Hoo-Hoo Club p.m., April 30.

La Verne-A acre Mountain Diggs and Pat

A.W. NETH LUlutBER ISALES

Builders Supply Assn. (47,{0 N. Central annual Convention, El Conquistador, 3 Dinner-Dance, Casper's Ranch,

tract map has been aPproved Springs Ranch into a 116-lot Sinclair are the developers.

DIRECT SHIPMENTS

Corgo. Roil - Truck & Troiler

to develop the 110subdivision. Jackson

DOUGLAS FIR,. PINE. PTYWOOD ENGELTVTANN SPRUCE

'VTOULDINGS & JAIYTBS

TRiongle 3-2663

TWX: Vqn Nuys 7576

13625-C Venluro Boulevord, Shermqn Ooks, Colifornio Southern Cqliforniq Representolive for Dont & Russell, lnc.

Domestic, lmpoiled ond FOR YOUR, Pqcific Coost Hordwoods

EVER,Y NEED

r-

I W" Are Coniinuing to Corry o

I Full Line of thc Highesr euolity of Att Hordwoods, ond Mointoin Gomplete Represeniation In the Field in Order to Properly Serwice Your Accounl

AI\GELUS HARDWOOD COMPANIY, IN[C.

6700 South Alqmedq Street-Los Angeles l, California

lUdlow 7-6168

Shoil Course in Hordwood Grqding

Af Weyerhoeuser, Longvieq April 4-8

Seattle, Wash.-A class was being organiied last month to take advantage of the presence in the ltrorthwest of L. A. Parker, assistant chief inspector of the National Hardwood Lumber Assn. Sessions will be held at the Weyerhaeuser Co. mill in Longview, Wash., April 4-8. Mr. Farker will also be available for plant inspections the week of April 11. The short course at $30 per registration will afford both mill operators and salesmen another excellent opportunitv to become better acquainted with the native hirdwoodi of the Pacific Coast and to learn the technique of proper grading of hardwood lumber under the rules adopied -bv the Northwest Hardwood Association, Seattle, ind ap- proved by the NHLA.

(TelI them Aou. sau it in The California Lurnber Merchant)

Wholesole Only

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New Building in the West. .

A $4.5 million shopping center in Oxnard, Calif., will be called Fremont Square. E. A. Kaiser and J. J. Krouser of Beverly Hills and Oxnard are the developers.

Plans for the first development phase, totaling $1.2 million, are completed for Silver Spur Ranch Properties in Palm Desert. Completion of the development will create a $75-million residential subdivision adjacent to the Shadow Mountain club. A group of Los Angeles and Beverly Hills businessmen, headed by Sol Lesser, has recently acquired the select desert property.

A $3 million motel and restaurant, Newport Sands, in Newport Beach is planned by James Carroll, Dan Spring and George Buccola. Construction is expected to start this year.

A $1.75 million apartment house and motel project in the southeast section of the Los Angeles area, located on a S-acre site at Lakewood Blvd. and Rosecrans Ave.. to be called the Tahitian Village, will comprise six buildings containing 200 apartment and motel units, shops and a 300-seat restaurant and bar. Owners are Julean Elias and Leemont Katz.

A $2 million facility for Rose Marie Reid, swim-suit manufacturer, is slated for the Van Nuys area. Building will be a modular design of wood and glass with modern concrete tilt-up exteriors.

Moore Homes, Inc., has been issued permits for 54 single-family dwellings in Buena Park, Calif., at a valuation of $793,368.

Approval has been received on a tentative tract map for 188 homesites in Fullerton, Calif.

Hintz Construction Co. has received permits for 186 homps in a $2 million development at Huntington Beach, Calif., planned for 652 dwellings when completed.

Doyle & Shields, Inc. of Anaheim is planning a total of 1,500 homes in Huntington Beach. Permits for 169 dwellings will be obtained for the first phase.

Buena Park has approved a $1 million, 96^unit apartment development planned by Harold Dawson of Newport Beach.

The Rollefson Construction Co. of Los Angeles has been given permission to develop 13 acres in San Dimas into 57 lots.

The El Monte Building Corp., Beverly Hills, has purchased 45 acres for a shopping center on Brea Canyon Road in Diamond Bar, An investment of $6 million will be put into two shopping centers on opposite sides of the downtown Vista, Calif., business district. Vista Plaza, costing $4 million, is being developed by R. E. Maurer and A. E. Berman of Vista Plaza, Inc. Los Angeles developers John P. Flaming, T. L. Doan, Norman Buck and their associates will build the other project, called Vista Center.

Forest Knolls, the last major development in the heart of San Francisco, is being converted into a luxury-homes community by the Standard Building Co.

Eichler Homes has started its latest subdivision. Los Arboles, in Palo Alto.

Tract sales in Orange county for 12 months ending iast November totaled 10,155, an increase of 2,742 over the year before. During the same period, 14,843 new lots were recorded and 16,134 singledwelling permits were issued, as compared to 9,729 lots and 12,350 single units a year earlier.

William R. Smith Construction Corp. of Los Angeles is building a $2.6 million, 24-lane bowling and shopping center in Chino, Calif' Two-thousand waterfront vacation sites are being created by dreclging the south shore of Lake Tahoe.

The San Diego City Council has passed an ordinance requiring swimming pools to be enclosed by fences at least five feet high.

Buellton-Objections by property owners west of here, who wish for one-acre residential zoning, is holding up adoption of a permanent zoning ordinance in the area. Santa Barbara county planners have recommended a five-acre buffer strip around the town and 20-acre agricultural zoning in other areas of the Buellton School District.

A $S.9-million model community for elderly persons is to be ready by mid-1961 near Palo Alto. It is being built by San Francisco's Northern California Presbyterian Homes, Inc., and is to be known as "The Sequoias." The 26 buildings will contain 228 units on a 40-acre site in the Woodside Hills.

Charter Oak-The Covina Investment Corp. has completed plans for subdivision of 10 acres at Arrow Highway and Bonnie Cove Ave.

Plans for the immediate development of Vallejo Plaza, a $7million shopping center at Sonoma boulevard and Redwood street in Vallejo, have been announced by Lawrence Weinberg, president of Larwin Fund. Development is under the direction of Eugene Rose, Los Angeles.

Phoenix, Ariz.-Standard Securities Corp., Los Angeles, has purchased a 40-acre site in Scottsdale for a motel, shopping center and cooperatively owned apartments.

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lYholesale 11400 E. Garvey, El ilonte, Galif. Owner: Mr. Slater 0nly Gllbert $3237 o CUmberland 3-3505

Socol Deqlers' Annuol April l9

(Continued from Page 2) lined up Lucille Norman, the beautiful singing star of TV, radio and Warner Bros. films; Wally Boag, a red-hot new comic; "The Albins"-the Nutmost in Dancing; Betty Gorham, a gorgeous young juggler, and Kirk Kirkham and "Phyllis." The first evening's show, on Tuesday at the annual Open House for all retail yard personnel and guests,

CA8IE ADDRESS "STAIUM''

will be a Hawaiian Nights entertainment, featuring Max Reed and his Coral Islanders in all-star varieties; the Open House will again include refreshments and attendance prizes. Chauncey Haines will be at the organ, and George Golding at the piano for additional musical entertainment.

LUMBERMEN'S 43RD ANNUAL MEETING & TRADE SHOW

SOUTHERN CALIFORNIA RETAIL LUMBER ASSN. - APRIL L9, m,21, 19@ EXHIBITORS

Robert H. Braun Company, Los Angeles

California Federal Savings & Loan Assn., Los Angeles

The Celotex Corporation, Chicago and Los Angeles

Arthur Cox & Sons, Inc., Pasadena

Davidson-Western Plywood & Lumber Co., Los Angeles

Diamond "W" Supply Co., Los Angeles

D'ouglas Fir Plywood Association, Tacoma, Wash.

E. I. DuPont deNemours & Co., Burlingame

Fiberglas Engineering & Supply Div.,

Owens-Corning Fiberglas Corp., Los Angeles

Fibreboard Paper Products Corp.-Pabco Brands, San Francisco

Griswold Duplicating Products, Inc., Los Angeles

Gulf Pacific Land & Lumber Co., Kaibab Lumber Co., Tarzana

Harbor Plywood Corporation of So. Calif., Los Angeles

Hyster Company, Los Angeles

Insulite Div., Minnesota & Ontario Paper Co., Minneapolis, Minn.

Johns-Manville Sales Corp., New York and Los Angeles

Kaiser Gypsum Co., fnc., Oakland and Long Beach

Koppers Company, Inc., Los Angeles

Kordite Corporation, c/o Moss & Hallock, Agents, Macedon, N. Y., and Los Angeles

fhe Exoct Requirements of Retoil lumber Deolers

Lumbermens Mutual Casualty Co. and Western Pacific Agency, Los Angeles

National Steel Products Company, Los Angeles

Panelboard Manufacturing Co., Los Angeles

Simpson Redwood Company, Arcata, Calif.

So-Cal Building Materials Co., Inc., I-os Angeles

Tarter, Webster & Johnson, Inc., Los Angeles

United States Gypsum Co., Pasadena

United States Plywood Corporation, Los Angeles

United States Plywood Corporation, New York City, N. Y.

Warren Southwest, Inc., Torrance

West Coast Lumbermen's Assn., Portland, Oregon

Western Pine Association, Portland, Oregon

Co., Lumber & Plywood Div.,

NffBRVIS$ R. NABNTI@- rtPorrEr POSTOFFICE OAKLAND I,

SUGAR, PINE. PONDER.OSA PINE DOUGTAS FIR,. WHITE FIR, CALIFORNIA INCENSE CEDAR

You con be sure of high quolity precision mode products from us. We ore lorge enough ro fill oll your lumber needs, smoll enough to give personol service.

Our lorge timber resources ond thoroughly modern plonts enoble you to get the lumber you wonl when you wonf il.

Stondord lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, yenetion blind slots ond furniture ports.

Expert finger iointing Fosi service on mixed cors.

Members:

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Wesi Coosf Lumbermen's Associolion Ponderocq Pine Woodwork

Son Froncisco-Sonto Clqrq Vclley Hoo-Hoo Meet Jointly, April 2l

A joint meeting of San Francisco Hoo-Hoo Club 9 and the Santa Clara Valley Hoo-Hoo club will be held Thursday evening, April 2i, at the Chez Yvonne in Mountain View. Principal target of the meeting will be wood promotion on the local level and increased membership, folowing Snark Dick Scott's recent directive.

A huge two-club Concat is scheduled for after dinner and members of both clubs are urged to contact either Club 170 President Herb Crawford, Pacific Manufacturing, Santa Clara, or Club 9 Prexy Ben Ward, Ward & Knapp, San Francisco, for applications and Kitten information.

The meeting will get underway at 6:39 p.m. with the usual libation period, dinner at 7:39 p.m. and the Concat and initiation p-roceedings at 8:39 p.m.

DAI'TD

518

Cooperoting fully wirh the Notionol Wood Promotion

E.LASHLEY

. WHOLESALE LUMBER. .

FIR PTYWOOD - DFPA

Two Californio Mills-Roil or T & T 4x8 4x9 4xlO

D.F.P.A. Erecutive Tells 1960 Promotion Story

The plywood industry's 1960 promotion effort, with emphasis on how jobbers and retail dealers can use it to boost their own sales, was explained to large audiences in nine cities recently by John Ritchie, advertising director for the Douglas Fir Plywood Association.

Ritchie spoke to groups in nine carefully selected major market areas, presenting a detailed program aimed at acouainting trade channels with the details of the associa- quainting of tion's reiord high $5.5 million 1960 program. ,n's record high

He covered new developments in plywood product search, structural research, componerlts; advertising merchandising.

square feet for 19ffi, an increase of more than a billion feet from 1959, and described the areas in which the association feels the greatest gains can be made.

Ritchie, who started in ,fr. production line, has been with the DFPA 24 years. He began as a quality-control supervisor in the early stages,of lhe associalion's quality program. Subsequently he headed up the quality supervisory staff and later the DFPA laboiatory, -where he played an important part in the further development and refinement of the industry's quality-control procedures as they exist today.

reand

Ritchie discussed the industry's sales goal of 8.5 billion

He organized the association's special products department, which he still heads, and he added the title of advertising director a few years ago. Result-Ritchie is one of the few men in the business who is equally at home with production, research and promotion people.

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Lumber Soles Spurr Upwcrd

Total sales of retail stores in February were $15.8 billion. reports the U. S. Department of Comrnerce. Total sales of lumber and associated materials were $910 million in February, an increase of $26 million over January and $18 million over February 1959. Final estimates for January of this year indicate that lumber sales were aboat 3/o below December, bt 3/o above January 1959.

stNcE | 898

Broadwoy ot the Estuory

ALA'YIEDA, CATIFORNIA

LAkehurst 3-5550

The DfPA'r Jofin nitchie oddre$eg lorge group ot Amberodor Hotel, Lo! Angeler

In the foresta of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED -IN.TI{E -'WOOD:

Pnroono/o

Jack Chamberlain, buyer for Ed Fountain Lumber Co. of Ircs Angeles, and his wife announce the addition of a new son, Jay, 7 lbs. 9 ounces, to their family of three in Fortuna, Calif.

V. A. "Blondie" Van Matre and his wife have returned to the Van Matre Lumber Co. in Downey from a 2-months tour of the South Seas which included such exotic ports-of-call as Tahiti, New Zealand, Australia, Fiji, Pago Pago, Samoa and Honolulu, where an extra two weeks were spent visiting their daughter. Dealer Van Matre was chosen as one of the participants in the trial at King Neptune's court during the ceremonies of crossing the equator.

Barbara and Bob Kilgore left Bob Macfie holding down the Kilgore Lumber detail for a mid-March week while they vacationed in the Southland.

Walter A. Remak, district representative of Weyerhaeuser Company in Los Angeles, delivered a talk on west coast hemlock and its uses to the March dinner meeting of the Woodwork Institute of California. The district product supervisor, Ross K' Rasmussen, showed the new company movie, "Tomorrow's Trees."

A recent guest of Orrie W. Hamilton at the Southern California Retail Lumber Assn. in Los Angeles was Charles H' Day, manager of the Timber Merchants Assn. of South Australia and general manager of the Timber Development Assn., Ltd., Adelaide, South Australia, on a March 14-15 Southland visit.

Loren Hall of the Hazel Valley Lumber Co., Placerville, and his wife flew to Mexico City last month for a l0-day vacation, stopping enroute at Guadalajara, and report they enjoyed every minute but still-no place like home!

Max Hill of the H. M. Nelson Lumber Co., Montebello, left March 24 for a 3-week lumber-scouting trip to Oregon and Washington, expecting to make new acquaintances and renew the old.

Ray Van lde, Pasadena wholesaler, celebrated his first year business in the "Crown city" on March ?4 and says the flag flying high.

George Melville, southern California representative of Simpson Logging, was an honored guest last month at a party in Seattle given rby officials of the firm celebrating 25 years of service.

George Swanson of the Placerville (Calif.) Lumber Co. and his wife spent a 2-week vacation at Palm Springs and elsewhere in the Southland during the latter half of February.

C. L, "8il1" Fallert, president of Socomi Lumber Company, was a recent visitor in southern California, calling on customers with Jim Linderman, Long Beach wholesaler and Socomi representative.

Ada Essley is recuperating at the D. C. Essley home in I-aguna Beach after a recent collapse brought on by exhaustion. The wife of the prominent Los Angeles lumberman and Whittier civic leader is now doing fine, thank you.

Joining the lumber fraternity's exodus to Hawaii this winter were Mrs. and Jerry Mashek, who spent the last weeks of February checking the action while lolling around Waikiki.

Bill Smith, vice-president of the Smith-Robbins wholesale distribution yard in L. A., spent several Match days in Texas.

Gil Langley of the James Linderman firm, and his family were marooned in the San Bernardino mountains last month when caught in a snowstorm on a weekend holiday, but he was able to check back into Long Beach by Tuesday.

Welcome Back to Perry Adcox, lumber-mover Supreme of Ward & Knapp, who spent a sick couple of weeks during early March flat on his back in Marin General jousting with some sort of beefedup flu bug.

Carl Porter, executive with Atlas Lumber in Los Angeles, was reported basking in the Arizona sunshine at Phoenix last month while on a business trip.

John D. Scouller, president of So-Cal Building Materials Co., Los Angeles, and his wife departed March 26 for a complete swing of the Orient, Australia and the South Pacific. They'll be oft and on commercial airlines till late July.

Manufactured by: BRITISH C0IUMBIA F0REST PR0IIUCTS tlMlIED'

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Representatiue: F0RRESI W. WltS0 il

P.O. Bor 114 San Marino, Calif ornia SYcamore 4-7835

Cal-Pacific Redwood's Frank Billings pulled into his home port bf San Francisco the first of March after a business week in Phoenix and another week in the Utah-Colorado territory, where he took in the Intermountain and Mountain States dealers' conventions (combined) at Denver.

Bob Neiman, president of Neiman-Reed Lumber Co., Van Nuys wholesale distribution yard, spent the week of March 1 calling on suppliers in and around San Francisco, and also took in the Western Pine Association annual.

Don Winfree, onetime manager of the M. J. Murphy Lumber Co. in Carmel, has signed on with Diamond National in Walnut Creek as an outside salesman. He is the son of lumber veteran Henry Winfree, who operates a wholesale rbusiness in Walnut Creek.

He was one or ,r:tt-:""t"T-1r:'r: when the preacher met him on the street and stopped to pat him on the back and shake his hand, he was at a loss to understand what it was all about. Then the preacher said:

"flenry, I'm delighted that you have evidently decided to turn over a new leaf. It was a great joy for me to see you at the church meeting last night."

The clouds began to clear.

"Oh !" said Henry. "So that's where I was."

At Fontoineblequ

My love and I to Fontainebleau

Drove through the slanting silver rain, Ne'er was a fairer way to go Than that same road to Fontainebleau-

For slender dreams were blossoming, Its cloth of gold and mauve, the SpringThrough fragrant rain, Was offering.

Do you remember Fontainebleau?

This swift-turned tree, that drowsy bloom, Such song from lark and thrush as though Our hearts were pierced at Fontainebleau?

I can recall your softest sigh, That as a white moth drifted byAnd each perfume, And our-goodbye.

-Elizabeth Shaw Montgomery.

Sroying Sober

Three dignified looking gentlemen enti:red a wayside bar and the first one said to the bartender:

"I'll have a Coke."

The second said: "Make me a lemonade."

The third took a look at the bartender's face and said: "Make mine a glass of !v31g1-f'vs got to drive."

The Mother

I am the keeper of the fame That warms the earth and sky, And I attend the rainbow hues That are so high, so high.

I know the magic laws of God, All answers I can tell:

I understand the hygiene of Keeping my baby well.

I am high priestess, I know all; Grave witchcraft I employ. I am the goddess of hearth and home, And the mother of my boy.

-Helen Baird la Motte.

Bridge Fqcts

Four men made up a bridge game on a train. The nicelooking fellow across the aisle had stated that he knew the game and would be glad to play. It soon developed that he knew nothing whatever about .bridge. The first man to draw him for a partner got hot under the collar and said to him:

"Tell me, when did you first take up bridge? Be specific. Don't just say it was this afternoon. What time this afternoon?"

Forgot One fhing

He brushed his teeth after every meal.

He saw his doctor and dentist twice a year.

fle wore rubbers when it rained.

He slept with the windows open.

He stuck to a diet with plenty of fresh food

He gave up his tonsils, and several glands.

He exercised in moderation.

He never drank nor smoked.

fle never lost his temper.

He did his daily dozen regularly.

He got eight hours' sleep every night.

His funeral will be Wednesday.

He had forgotten aboutr grade crossings.

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The secret of "Plyracks" convenience is their complete flexibility-stacks from 10" to 6' may be stored with equal ease, up to L2 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

To end your lost space problems, use johnson & Flaherty "Plyracks" and use IOO/o of your plywood storage space -they're economical, too-call or write for free quotations.

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Kennewick, Woshington, Yord Wins 'R.etq iler-of-Yeqr' Honors

New York, N. Y.-Fairfield Lumber & Supply Co., Fairfield, Conn., captured the title of "Brand Name Retailer-ofthe-Year" in the Building Materials Dealers category. Selection of the winners from thousands of entries climaxed the l2th annual competition for these coveted awards.

Henry E. Abt is president of Brand Names Foundation, fnc., sponsors of the yearly competition, which includes 26 retail classifi cations.

Four other building materials dealers were cited for their outstanding 1959 brand-promotional activities, and were selected to receive runner-up Certificates of Distinction. They were: A A A Lumber Co., Waco, Texas; L. H. Landgraf Lumber Co., Cape Girardeau, Mo.; The Parsch Lumber Co., Elyria, Ohio, and Bestway Building Center, Kennewick, Washington.

Boy Areo Building ot High level

Bav Area resi Bay residential-building activity reached another high level in the week ending March 26, according to com-

pilation- of figures by The Daily Pacific Builder- reported in The San Francisco Examiner. Heavy tract buildingin San Jose and in Santa Clara county sparked the activity. Build- ing permits issued in Santa Clara county also -included

many for apartment-house construction.

Residential permits, county by county, showed Alameda with ^155 permits in the week ending March 26, compared to 218 in the previous week and 262-in the same Febiuarv period;_Contra Costa-68, to 150, to 45; Marin---4l, to 3i, to 18; San Francisco-l 1, to 98, to 103; San Mateo-159. to l_3-6_, to 81, and Santa_ Clara-414, in the March 26 period, to 335 in the Nlarch 19 period, to 195 in the week inding February 27.

Snork of the Universe Visits L. A.

(Continued from Page l0)

men talked Hoo-Hoo at the Statler, the "Gals" talked girl- talk and dined at Little Toe's.

Snark Dick outlined i full progressive program for the International Concatenated Order of Hoo-Hoo. The five most.pto_m_inent objectives were (1) Watch-Dog committee, (2) Wood Promotion, (3) National Foresi Products Week, (4) Membership and (5) Education and Public Relations.

It is the duty of the local Watch-Dog committee to watch for proposed local and national legislation prohibiting or limiting the use of wood products in any way and then pass the word along to the national headquarters for action.

Each club is urged to appoint a Wooil Promotion committee and work closely with civic organizations, school

WroHsArE onr.y l(m DRIED &

GREEI{ FoRrsr pRoDUCrs

boards, architects, city councils and similar convince them that Wood is better. safer cheaper.

groups and and usually

National Forest Products Week has been set for October 16 to 22. It will require cooperation from all clubs to make this project successful and, when material is received from Jack Berry, national chairman, promoting "our week," see that it reaches the proper media in all communities.

"\Mith reference to membership, I was amazed at the small number of wood products people in Hoo-Hoo in comparison to the total number employed throughout the industry. This to me is extremely serious and a constant drive should be maintained to secure new members for our organization," said Snark Dick.

"Although last on the list of duties is Education and Public Relations, this is one of our most important projects. We must sing the praise of Hoo-Hoo and make each program outstanding and successful so that all lumbermen will be proud to be a member of our fraternity," he continued.

In order to acquaint Snark Dick with the various activities of Los Angeles Club 2, President Harold Cole gave each member present a few minutes to discuss his particular function in the club program.

"It was interesting to learn that several committee members were strong on the idea of dividing this largest Hoo- Hoo club in the world into two, or possibly three, clubs. Snark Dick would not comment on this idea but did state he thought smaller clubs with greater action was the answer to better attendance.

This idea is presently being studied by Harvey Koll, Bill Smith and several other members of the board of directors. Hoo-Hoo is the vehicle toknit the lumber industrv rser together; it was said. And Snark Dick. alone witir closer Dick, along wit Essley. Stanton and Bauer susgested a national sloera Essley, be adol suggested slogan be adopted. In order to build enthusiasm, it was also suggested a .co_ntest_be _promoted to gather ideas for a slogan such as, "IJse Wood Because It Is Good."

It was unanimously agreed by all present at this important meeting that several avenues should be explored such as interesting young men in the industry and tht club, knit a closer feeling within the industry, interest the labor unions to promote wood products.and, above all, work constantly to interest the retailers in all cities and communities to join and take an active part in Hoo-Hoo.

Before Harold Cole adjourned the meeting, he thanked Snark Dick for including Los Angeles in his travels. He, in turn, expressed deep appreciation to the local group for making his visit outstanding and wofthwhile. He urged each and every one in attendance to constantly work for the various causes of Hoo-Hoo, and said that, although it took a lot of energy, it was worth the price in the long run.

Thanks, Snark, come again !- By Ole May.

Quontities of Economy Douglos Fir

682 Monqdnock Bldg., Ssn Froncisco 5

Phone GArfield l-t84O - TWX Sf 15

BEN WARDPERRY ADCOXH. l . "Mike" MICHAEL

The 25 Leading Construction Jurisdictions of thc Wcst-January,

TAWRElICE.PIIILIPS

Lumber Gompony

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"When Y ou Bug F rom Lansrence-Philips, You Can Be Swe You WilI Get Delfuerg As Promised'

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"Eerving The SoulherV Calilornia Refoif trcde Forllorefhan 39 Yeg,rs"

Wholescle Only

twx Bv 66.72

Los Angeles Still Leods AII Western Building Permits

Building permits totaling $345,958,725 were recorded in January in the 465 jurisdictions surveyed by Western Building, light construction journal. This represents a I3/o drop from January 1959 totals. Dwelling-unit construction was off. slightly more, with an l8/o drop posted in the comparative totals. The $182,024,659 dwelling-unit figure was divided among 15,876 individual building permits.

The drop was nearly across the board throughout the West, although some of the larger cities showed heavier drops. San Diego reported a $7 million drop, with Seattle reporting a $13 million drop (largely caused by a heavierthan-normal report of a year ago). Bright spots were noted in Alaska, Nevada, Utah and Wyoming, where totals were all up for the month. States holding their own for the month include Hawaii, Montana and Oregon.

Los Angeles continued to lead all weslern jurisdictions. The Southern California boom area reported $44 million in construction in January as compared to $48 million a year ago. The County of Los Angeles, San Diego and San Diego County follow in order. King County, Washington, was the first non-California area among the leaders. In fifth place, King County reported $8,929,500, followed by Sacramento County, Honolulu and the city of Seattle.

Mullin Reports C. of C.Results

Wayne F. Mullin, president of. the Mullin Lumber Company yards, Los Angeles, and chairman of the L. A. Chamber of Commerce new member campaign, reports that 327 firms joiqed the Chamber in the 1959 campaign. The lumber dealer is a vice-president of the local chamber of commerce,

Col-Pcrcific Redwood in Socrqmento

Cal-Pacific Redwood Company, "Arcata, announces the opening of a new sales office in Sacramento, located at 2123 J Street, and managed by Bill Glover, who has returned to Cal-Pacific after being employed for a time by Sonoma Wood Products of Healdsburg, Calif. Glover and the new office will serve the Sacramento Vallev area.

of Wert Coast Foresl Producfs"

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Er<cellent Croftsmonship

Quolity Control

Modulor Units for Every Purpose

For New Conslruclion or Remodeling

READY IU|ATD ](ITGHENS, TNG.

Klmberly 2-4753

SCRTA Plqns Estimoting Glinic

The Southern California Retail Lumber Assn., which recently concluded the Art Hood Management Workshop in Long Beach (CLM, 3/15/@), plans an Estimating Clinic later this year. It will cover blueprint reading, taking quantities and plans, construction and estimating. The moderator will be Herbert F. Lotz', whose background includes many industry activities culminating in service with JohnsManville Corp. from 1935 until 1956, when he resigned to give full time to conducting these Estimating Clinics for retail lumber dealers.

VAGABOND EDITORIATS

(Continued from Page 12) his audience was the utterance of Sir James Barrie in his rectoral address at St. Andrews lJniversity, when he wished in the beginning of his speech that he might "swell into someone of importance so as 1o dlVou credit."

Most men like the man who knows, but despise the man who knows, and knows he knows.

And some wag is quoted as saying that everything is so high now that some of the big department stores are plan-

ning to hpld basement sales

al of the roof.

Jimmy Walker, colorful and memorable Mayor of the City of New York, made worlds of colorful and punchful remarks that were widely quoted. But his one remark that should never be forgotten was: "Nobody ever asked the IJnknown Soldier about his religion."

Paeifie Lumber Dealers

DAvenporf 6-6273

Telephones: SPruce 5-3461 TErminql3-6183 Monufqclurers

TWENTY.FII'E YEARS AGO TODAY

As Reported in The California Lumber Merchant, April l, 1955

A golf tournament, sponsored by Lumbermen's Post No. ,lO3 of the American Legion, was being planned for the Southern California post by Commandant Leo Hubbard for May. On the committee were Herman Rosenberg, Don Philips, Francis Boyd, Ross Blanchard, Harry A. Graham, Roy Stanton, "Friday" Freeland, Jack Thomas, Stuart Smith, Clint Laughlin, Frank Burnaby, Kenneth Smith, "Cappy" Slade, Duff Hansen and Ed Martin . . . Fred H. Smith purchased the Elsinore-Pioneer Lumber Co. in Elsiof the Red Cedar nore Manager \V. W. Woodbridge

Shingle Rureau returned to Seattle after attending retail Shingle

lumbermens' conventions in the east . Completing final

arrangements for the Northern California Lumbermen's

Reveille for April 26 in Oakland were Chairman Larue Woodson and Secretary-treasurer Carl R. Moore with Committeemen H. S. Morton, G. F. Bonnington, B. E. Bryan, M. R. Grant, Earle Johnson, J. B. Overcast, Gordon Pierce, Clement Fraser and Henry Hink.

L. \V. MacDonald, MacDonald & Bergstrom, Inc., Los Angeles, returned from a business trip to San Francisco . . Ben Phillips, salesman for Nicolai Door Sales Co., San Francisco, got a fine reception when he addressed members of the Sacramento Rotary Club . . . Kelsey Flint and J. A. McNeill opened a yard at 49ffi So. Huntington Drive in Los Angeles . A. L. "Gus" Hoover returned to Los Angeles from a trip to The Pacific Lumber Co. mill at Scotia and the company's San Francisco offices.

W,"/^"/" babilnh, HARDWOOD. MOUTDINGS

Cleqr Oqk Thresholds

Wood Finishes, ond Hqrdwood ciqlties

known for: QUALITY DEPENDABILITY . SERVICE

George C. Burnett, Burnett Lumber Co., Tulare, was re-elected president of the San joaquin Lumbermen's Club at its annual meeting in Fresno. F. Dean, Prescott, Valley Lumber Co., Fresno, was elected vice-president. Ralph P. Duncan, Merced Lumber Co., treasurer, and Harold J. Ford, Fresno, secretary, were re-elected H. J. Bailey of the Saginaw Timber Co. at Aberdeen, \Mash., visited his company's San Francisco agents, Santa Fe Lumber Co., on his way to the east The E. K. Wood Lumber Co. in Los Angeles was made distributor of the Wood Conversion Company's line of products Kenneth Shipp, president of California Builders Supply Co. in Oakland, revealed that business in their remodeled headquarters was ahead of 1934 in volume D. O. Druffel succeeded J. Harold Johnson at the Roth-Maier Lumber Co. of San Francisco .George R. Kendrick, Charles R. McCormick Lumber Co., San Francisco, was a Los Angeles visitor Clarence Hyde started the Boulevard Lumber Co. in Los Angeles, George N. Ley, Santa Cruz Lumber Co., was re-elected president, and Gharles G. Bird, Stockton Lumber Co., was re-elected vice-president of the California Lumbermen's Council at the annual meeting in San Francisco. Among those who spoke at the meeting were Jim Farley, The Pacific Lumber Co., and Frank Trower, Trower Lumber Co., San Francisco F. P. Roth purchased the Palmdale: Pioneer Lumber Co. at Palmdale Present at the Redwood Shingle Bureau meeting in San Francisco were George W. Gorman, Hammond Lumber Co.; Fred Holmes, Holmes Eureka Lumber Co.; Jack Williams, California Redwood Assn.; N. P. Burgess, Humboldt county; E. L. Moore, Santa Cruz, R. C. Turner, Navarro Shingle Co., and Jim Farley, The Pacific Lumber Co. Ben Levy opened a retail lumber yard in Los Angeles Carl Blackstock, Blackstock Lumber Co., Seattle, was elected president of the Western Retail Lumbermen's Assn. at the annual meeting

P. O. Box No.340 Berkeley l, Cqlif.

Froming lumber Must Be Grode-Mcrrked

(Continued from Page 7)

mark of a recognized association or independent inspection agency. Such association or independent inspection agency shall be certified by the Board of Review, American Lumber Standards Committee, Washington, D. C., to grade the species and shall be acceptable to FHA.

705-2.L Lumber Standards and Grade-Marking

a. Board lumber shall complv with the American Lumber Stand-

TWX: OA88

ards, SPR 16 and with specific grading requirements of the association recognized as covering the species used and under whose grading rules it is produced. See Appendix C for list of associations issuing grading rules.

b. Roard lumber shall be identified by the grade-mark of a recognized association or independent inspection agency. Such association or independent inspection agency shall be certified by the Board of Review, American Lumber Standards Committee, Washington, D. C., to grade the species and shall be acceptable to FHA.

No Increqse Seen in Prices of Grqde-mqrked Lumber in New Rule

The PERFECT

Wood PreserYative

. Prevents Rot and Mildew

o A Primer for ilew Wood

o ltlay Be Painted 0ver

o An Effcient Preservative for EYERY PURP0SE

KOP-R-KURE is lighr green in color qnd hqs exlrqordincry penetrclive properties ond impregnqtes the cellulose fibers of ALI Woods

Tacoma, Wash.-In answer to a story in The Tacoma News-Tribune during March, in which lolal contractors expressed a belief that the new FHA rules requiring grademarked Framing lumber, starting April 1, would cause a rise in the cost of homes, James D. Cavanaugh, chairman of the Forest Products Promotion Committee, Tacoma Lumbermen's Club, Inc., submitted the following:

"There will be no increase in the price of grade-marked lumber in this area. A high percentage of West Coast lumber has been grade-marked for many years, and the few small mills that have not been grade-marking their lumber have already made arrangements to carry this out.

"The annual fee for a small mill by the West Coast Lumbermen's Assn. Grade Bureau is only $60. These mills use their own employes who are checked periodically by inspectors to insure their grades meeting the association standards.

"To my knowledge, the highest cost to large mills by the WCLA or Pacific Lumber Inspection Bureau is only 10 cents per thousand. And when you consider the average house having 15,000 feet of common lumber, the cost is only $1.50, not $150.

"Some builders are confusing grade-marking with re-inspection that is done when there is a question of the lumber being up to grade. The re-inspection cost is approximately $30 to $35, which is absorbed by the mill or the lumber dealer.

"The FHA is requiring grade-marked lumber because some contractors are abusing the required grades established by the FHA on which they based their insurance. This matter is just as seriots as a contractor cheating on specifications for a new school or public building.

"In the end, we feel, every builder will be able to give the new home owner a better product without any additional cost."

Consolidqted Adds Anolher Mill

Consolidated Lumber Co., Wilmington, Calif., has increased its facilities at the harbor-area yard with the addition of another mill to take care of increased demand for its custom milling services.

lYeu: Product Profitips . ..

INSULITE PANEL DISPLAY PROMOTES NEW CEILINGS

.{. th-cc-pauel tile r.nerchandising tlisplay shor"'ing thc cornl>letc line of Insulite <lecorative anrl aconstical tileboards can now be obtainecl f r-onr Insulite representatives. The center pancl, 27%' wide, contains six 12"x12" Grecian tilc, one of Insulite's new acoustical tilcboards. lloth side panels arc 15" wide, ancl each of thcsc lranels contair.rs threc different Insulite tilcbozrrtls. All three partcls are approxinr:rtcly .10" high. 'I-his ncn' Insulite ceilings rlisplay corncs conrplctely asscmblcd and is easily sct ul) on tlre w,all or, if desirecl, it can ,be uscd as a floor <lispla1.. For further details, cont:rct Insulite, 500 Investors Building, Minneapolis 2, Minn.

Chic is the onll' white mucilagc in a Irarrrl_r' s(llreeze bottle. A snrooth crear-n, it <lrics clear, clean and colorless, holds at ollccforcver. Chic does everything from nrounting pictures to padding mimeo forrns, rrenrls an)'thing from china to millinery ancl opens new fielrls in arts. elitter decorations arrrl lrackagirrg. 1f-oz. siz.e retails 39c, largcr' sizes availalrle For further information: Wilhold Glues, Inc., 678 Clover St., Los Angeles 31, Calif.

Norv :rvailablc f rom Simonds-WordenWlritc is Yol. 2, No. 3, of the two-page bulletin, "Cutting 1'renrls." It is issued periodically as a refercuce shcct on grinding wheels ancl nrachinc knives for nretal-working, woorl, a rlescription of tcchnical litcrature available. For a flcc col)y or further infornration on grinding wheels an<[ machine knives, write Simonds - Worden - White Company, ll0l Negley Place, Dayton 7, Ohio.

5O worthy of your HELPT

o o oy.ot! con do if - Sesl ond eosilyJhrovgh. . EASTER SEAI.S

-HEI.P WANTED- _EOIIIPMENT FOR SAI.EMANAGER, WANTED

to take full control of building supply company including two retail stores and dealer accounts' Located in fast-growing Northern Calif. area.

I\{ust have retail sales and business management experience, plus aggressive, go-get-'em spirit. Working knowledge of building materials, hardware, appliances, paint, plumbing and electrical supplies desirable.

Excellent guaranteed salary plus profft-sharing plan to the man who desires and is capable of making big money.

For lnteraieu ippointment:

Address Box C-2981, The California Lumber Merchant

108 W. 6th St., Room 508, Los Angeles 14, Calif.

EXPERIENCED Sdes Mgr. & Lumber Buyer for well-established San Joaquin Valley wholesaler, Prefer sales following, lumber yard accounts: in Sacramento-Bakersfield area. Must have well-rounded merchandising knowledge, Douglas Fir, Pine & Redwood' Good opportunity for right man. Replies conhdential.

Atldress Box C-2978, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN under 35, alert, energetic, well-grounded in fitting customer's needs to a fully supplcmented stock of Redwood, Pine & Fir. L. A. & Orange counties area. No frills but unlimited opportunity. Car furnished.

WESTERN MILI, & LUMBER CO.

4230 Bandini Blvd., Los Angeles 23, ANgelus 2-4148

ALERT YOUNG MAN needed for Retail Counter Sales. Salary open. Call Wally HullDlamond 7-7881.

HULL BROS. LUMBER CO.

21350 Shirman WayCanoga Park, Calif.

BOOKKEEPER-FuII Charge of well-established Oakland lumber company. S400 a month start.

Address Box C-29&t, California Lumber Merclrant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

_BUSINESS OPPORTT'MTIHS-

BUSINESS OPPORTUNITY for Lumbefman-wholesale<apable full charge. Knowledge West Coast softwoods essential. Mill contacts would be helpful. We have a good going business, S25,00O investment will provide 49o/o stock interest and compensation up to $2000 per month.

Address Box C-2984, California Lumber Merchant

!08 West 6th St., Room 508, Los Angeles 14. Calif.

l-Hyster Fork-Lift Model 75 l-Ross Fork-Lift 12 HT

2-Hyster Fork-Lift RT 150 l-Gerlinger Fork-Lift PH 862

l-Ross Fork-Lift 15 SH l-West Coaster Fork-Lift

l-Ross Fork-Lift 15 HT

l-Skagit 2-drum winch, Model OB-30-F, Serial 308-239 Powered with Ford-V8 Motor. Full drums ol s/" cable. Excellent condition.

l-Washington Iron Works Carriage, Model l1-18-RB. Excellent condition. May be seen at MacKAY MILL SERVICE

822-69th Ave., Oakland 21, Calif.; NEptune 8-9428

NEW SURPLUS CYCLONE, size 24, r3'U' high X 7'5" diameter, heavy galvanized steel, riveted and soldered joints, suitable for 10,0O0 -18,000 cfm. Blower such as Aladdin size EX-36 Industrial Exhauster. Shipping weight 925 lbs. Special sale price $475 (List S1500).

ALADDIN HEATING CORP., Blower Division llll West Avenue l37th-San Leandro. Calif.

HEAVY FORK-LIFT TRUCKS

RENTALS AND SALES

MacKay Mill Service

522 - 69t'.h Avenue Oakland 21, Calif. NEptune 8-9428

COMPLETE Moore Dry-Kiln equipment including Boiler and Smoke Stack. Good condition and at a real Money-Saving, Can be seen at Van Nuys. FRANK BURNABY-CReswiew 6-4955.

-YARDS crnd SIIES FOR SALE/I^EASEEXCEPTIONAL OPPORTUNITY!

-FOR LEASE-

Two well-established RETAIL LUMBERYARDS on rail. "Orange County's choice locations." Lease will include Trucks, Mill Machinery, all Office, Store and Yard Equipment. . . .

NOTHING TO BUY BUT INVENTORY .

F or F wther lnformation:

Address Box C-2980, California Lumber Merchant 108 W. 6th St., Room 508, Los Angelcs 14, Calif.

SPACE FOR LEASE-Offices, Yard, Covered Storage. Ideal arrangements for Wholesale Lumber Operation. Adjacent to Santa Ana Fwy. Complete Milling Facilities with 2 Spur Tracks Available. ASSOCIATED MOLDING COMPANY 7125 Telegraph Road, Los Angeles 22; RAymond 3-3221

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over 40 years o TWOHY LUMBER CO. 714 West Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

FOR SALE-Lumber and Building Materials yard in North Hollywood. Trackage, Office & Warehouses. Immediate possession, Address Box C-2%2. California Lumber Merchant lC8 West 6th St., Room 508, Los Angeles f4, Calif.

RETAIL YARD Must Be Sold to SETTLE ESTATE. Inquiries invited. YREKA LUMBbR CO., 410 Elsie St., Yreka, Calif.

Everyone Reqds These Poges-Just like You Colifornio Lumber wIERCHANI-,ZE

All Your Wonls Here

"STAY A JUMP AHEAD"

Topped by a 6-color photo of a dealer on a pogo stick, the Southern California Retail Lumber Assn. last week began sending out the following, first invitation to its 43rd annual:

"Stay a Jump Ahead of Your Competition for the Public's Dollar-There's NO VACATION from Competition-either you meet it and beat it-or it beats you!

"In this highly competitive age, one must be on his toesseeking new ideas, exploring profitable methods, expanding business know-how, broadening the circles of industry friends, improving public relationsor face disappointing consequences!

"You can be a jump ahead by attending the Lumbermen's Convention and Trade Show at the Ambassador Hotel, Los Angeles, April 19-21, 196O."

Pnooono/o

Ralph D. Russell, vice-president of Consolidated Lunaber Co., Wilmington, has retulned to the harbor yard from the 'National Industries Conference, March 10-11, in Washington, D.C., and reports that, with a foot of snow on the streets there, he was glad to get back and see the blue Pacific.

Marie and Vic Roth, together with Mr. and Mrs. Matt Smith. are happily contenlplating a couple of weeks in Europe comd April 29, when they join the Forest Products Research society group in New York for a chartered flight to Hanover, Germany, to take in a special FPRS program at the Industrial Fair. Following the May 3 program, the Triangle Lumber Co. boss and spouse will take a side trip to Holland and Switzerland, while Ralph L. Smith Lumber's Matt Smith and missus will do Italy (Rome in particular). The foursome will rendezvous in Paris for the return flight, May 15.

Some of the Southlanders seen at the Western pine Association annual in San Francisco early last month were Bill Smith of SmithRobbins, Ed Dursteler of Sierra Lumber & plywood, Lloyd Webb of E. J. Stanton & Son, Sterling Wolfe of Marquart-Wolfe, and Norman Winsor of Great Western.

Aborigine Lumber Co....-.-....-..--.54

Allied Mouldins Co.-..-...,.,...,,,.,,.40

American Hardwood Co.-...-...-.--..30

Angelus Hardwood Co....-,....-..-.45

Arcata Redwood Co.-.--...-.-....-..--.55

Arrowhead Lumber Co.... ......,.....15

Artesia Door Co., Inc.,-..,.,........-13

Associated Redwood Mills-.-......*

Arkins, Kroll & Co.....-......,,,....-..43

Atlas Lumber Co.---.--.. .....,,.-........ *

Avram Lumber Co.,,..-...-.--......--.. r

-B-

Bee and Dee Saies Co....

Back Co., J. William.-..---

Baugh Bros. & Co.-------.,,.,,,,...,...51

Bau9h, Carl W.......-..-....,-.-.,...,-..... -

Baxfer & Co., J. H.-..,,-..--......-... i

Bender Lumber Sales, Ear,e.-. -,. *

Bennett 2-Way Panel Saw----.-,,..--53

Berkof Manufaciurinq Co...........-- "

Berry Lumber Sales,-Jack-.-.-.....--27

Big Ben Sash & Door Co....-..-.,-..48

Bliss Lumber Co., Inc,..-----.---.---. *

Blue Diamond Company.--.... i

Bohnhoff Lumber Co.-...-..

Boldt-Beacom Lumber Co.---.-....--.46

Bonnell Lumber Co...,--..--...-... *

Bonnington Lumber Co..---.-.-.-,,-.24

B. C. Forest Products, Lfd.,-.-.,--.52

Broyles Lumber Co. (J. J. Rea).,40

Brooks-Scanlon, Inc..,------.....-..,----. *

Brush Industrial Lumber Co.--..---- "

TENGTHS FROM 21" Io 66" Pleose

ADr'ERTII5ERS INDEX

'fAdverlislng oppedr in oltsrnqte l3iue!

(Tell them gou sara it in The Califomia Lumber Merchant)

Huff Lumber Co..-,..,.._.....,,._,,.....__.39

Hunler Woodworks-----,__,_....--.,..--..5 _t_

Independent Bldg. Mrls. Co,--..-.....------.......--........----Cover 3 lnduslrial Lumber Co.,----_--.,.---..-* Inland Lumber Co.-.-----.---,..,._.---_.. 8 -JJohnson-Flaherty, Inc..-,_,-_.-.-.,,__..55 Jones Lumber Co., Andv......-... * Jordan Sash & Door Co., F. L. * .JK_

Kaibab [umber Co....-..-,.,,,-...---._.58 Kelley, Albert A....-...,,-......-...__,... * Kent, Paul E.-------..,,-,,-.-..--...,.,-__.--* Kilgore, Robert P...-..--...,,...,-_..-__* Koppers Company, Inc.,,..---.-..,,.-, *

Kvalheim Machinery Co,.. ..--...--.25

Shively, Alan A.,.-,-......-.........--..... r

Sierra Lumber & Plywood-,,.---.-... *

Sierra Redwood Co..,.---..----......._-_ *

Silbernagel,. Inc., George J..-..... 45

Srmmons Hardwood Lbr,.....-.....*

Smith Hardwood Co., L. R......... *

Smith Lumber Co., Ralph 1.........49

Smith-Robbins Lumber' Corp..-....27

So-Cal Building Materials Co...:. *

Soufh Bay Lumber Co.-------...-.....61

Southern Calif. Lumber Saies,,.... 8

Stahl Lumber Co.-.-.-.-.-.....,............18

Standard Lumber Co., Inc.-.-.---.,, *

-N-

Neeley Nelson Lurtber Co.--..-.-- I

Neiman-Reed Lumber Co.....,-....-27

Nelson Iumber.-....................-.........24

Nelson Lumber Co., H. M....-. ,-44

Neth Lumber Sales, A. W.........44

Newquist, James W.---.----..--......-.41

Norco Distributing Co..........,..,-..39

Stanton & Son, E. J....-.----...........9

Strable Lumber Comoany....... "

Sfrait Door & Plywo6d..-...Cover 4

-T-

Tacoma Lumber Sales, Inc..-.__._.--23

Talbot Lumber Co..--,-----....--,....-.-- t

Tarler, Webster & Johnson--Cover 2 Triangle Lumber Co..-..---------.....-. *

Butler Co., Glen....-.........--............5t -c-

C & D Lumber Co..,..-..............,.,-. *

Cal.Pacific Redwood Saies...,..,-.. *

Calaveras Cement Co...-..-.---..... -.14

Calif. Lbr. Inspection Service.-.*

California Lumber Sa1es...,......-,., r

California Panel & Veneer €o.-..-22

California Redwood Assn..,...... 63

Calif. Sugar & West. Pine Ascy..l5

Cascade Pacific Iumber Co.-...-.. *

Chrisfenson Lumber Co..........-,,..28

Clay Brown & Co....-......,,,-.,.,-.--.. *

Clay Lumber Co.-.......--..--.---.... .,28

Cobb Company, T. M.,.....-...-...... *

Consolidated Lumber Co......-......53

Continental Moulding Co...........29

Cook, Inc., D. O......................... -

Coos Head Lbr. & Plywood,-..-... *

Coralite Co., The......-,--.---.----.-.-.. *

Haley Bros.-....---,-........-................---42 Hall Co., Jamer L.-...---.--.,-.,,--,-.-59

Hdllinan Mackin lumber Co.---.25

Hansen Forest Products Co,--..__,20

Hearin Lumber Company..........-.44

Hedlund lumber Sales, Inc.......-*

Hendrick Co., J. W..................-....42

Hexburg Lumber Sale:.....-..,--.--.. *

Higgins Lumber Co., J, E.........._25

Hifl & Morron, lnc...--.............-.. 7

Hobbs Wall Lumber Co..-.....,,.-... *

Dant & Warnock, Inc.....,,..-,-.--.-..5'

Crane & €o., Car Unloaders,--.-...64 -D-

Davies Lumber, Carl,-,.-...-.----.-. l2

Del Valle, Kahman & Co....-.,,....19

Diamond W Supply Co...,,........-. *

Hogan Whsle. Bld9. Mf1s........... *

Hollow Tree Redwood Co.........l9

Holmes Lumber Co., Fred C..,-_30 Hoover Co,, A. 1...---.............--...*

-t-

L. A. Dry Kiln & Srorage, Inc...-*

Lamon Lumber Co....................... 47

Lashley, David E......,-..-.....-.......,,,49

Lawrence-Philips Lumber Co...... 58

Linderman Wholesale Lumber.... i

Long-Bell Div.-lnt'l Paper Co... *

Loop Lumber & Mill Co..,.,-.,..-..51

Los-Cal Lumber Co......, Lumber Sales Company

......,.'t 5 ..__....23

MacBeafh Hardwood Co.-......._..,60

Macmillan and Bloedel..-.............52

Mahogany lmpcrting Co.--..........24

Maple 8ros.......-.---.-.........--..-........-..56

Markstrom Lumber Sa ej, rt, E... *

Marquart-Wolfe Lumber Co.--...... *

Mason Supplies, Inc.-.....--..--........ *

Max Hardwood Company--.... ..53

McCloud Iumber Co....---..-

McCormick & Baxter Creosoiing Co.--..-.-_--.-----..,,..--....'

Meier Iumber Co., Herb.-_.,,--.---.. I

Mento, Mervin R..-,------.__.-..._..,,.,,.48

Mercury Hardwood Lbr. Co._,_.--50

Mines Bandini, Inc.---,.,,---..--.,-...-.16

Moore Dry Kiln Co.---.----..,,..--_.._.20

Mutual /tAoulding, Lumber Co.,...60

-o-

Oasis Swimming Pool Co..-.-...... *

Odora Company, Inc.....-.............65

Olympic Stained Products Co.--.. *

Oregon-Pacific Lumber Co.-.....,...17

Osgood, Robert S..---------....,.__.,.,_. -

Ostrom Lumber Co.------...-..,-...-.... *

Oxford Lumber Co., Rex-...---..., r

Triniiy River Lbr. Sales Co.,,,.,-..61

Twin.Harbors Lumber Co...,.---.---*

-u-

U. S. Plywood Co.-.-.-....,......-...-. r

Union Iumber Co,----....---.....,,..,... !

Unired Whsle. Lbr. Co...,,.___........ *

-P-

Pacific Cement & A9gregates.... j

Pacitic Fir 5ales..-.-----...........--.-..-.41

Pacific Lumber Co.. The,-------..--. *

Pacific Lumber Deaiers Supplv-...59

Pacific Wood Products..-.----------. *

Padula Lumber Co., E. A.-----.. ., *

Pan Asiatic Tradinq Co........ ......40

Paramount Pole Const. Co..-..-..*

Paul Bunyan Lumber Co.,,,,--..-.-*

Peerless Lumber Co.-.....-,..-.-.--.--*

Peirce Co., A1............------..---.--..__..47

Penberthy Lumber Co..--......

Pernell Iumber Co.---,.---....----- ,,,.. '

Perry Infernational Coro....

Pickering Lumber Corp..-..,,--.-.--'

Placerville Iumber Co......,,-....---.'

-R- Ready Maid Kitchens, Inc.-..... ,.59

Red Cedar Shingie Bureau...

Regal Door Company---.-............ *

Repco Industries, Inc.-...... .........45

Ricci & Kruse Lumber Co.--..,,-,-.. ,

Rounds Lumber Co..-----......,.-.......'

Roy Foresi Products Co.,---..-.-- l6

-s* San Antonio Pole Const, Co.-.-*

Sanford-Lussier, Inc.-.......-.....--.--.. *

Santa Fe Lumber. Inc...-.,,,-..--..---.21

Scarburgh Co., Inc..--.-................. *

Security Paint Mfs. Co.................62

-v- Van lde Lumber Sales, Rav.,-,..62

Visador Co., The..-.-.-........-....-..... *

-w- Ward & Knapp-.............,,..-...........57

Wells Custom Millwork-"..-...........23

Wendling-Nathan Co..-........,..---..-.1 |

Wesi Coasf Lumbermen's Assn.-. *

West Coast Screen Co..-.-..-.-....... *

Wesf Coast Timber Products........ *

Weslern Dry Kiln--.--..-........,...,.....41

Wesiern Forest Products of S.F... *

Western Forest Products Co.-,....18

Wesfern Lumber Co...,,--..--...-...... *

Western Mill & Lumber Co.....-.-*

Wesfern Pine Associalion-..-.-.-5, 6

Western Pine Supply Co.--..........63

Weyerhaeuser Company------.......... *

White, Harry H.--..--------............... r

Wholesale Forest Products Co....*

Whlse. Lumbermen's Assn.

So. Calif......-........

Wilhold Glues, Inc....-..-...... ..,, *

Windeler Co., Lrd., George........ *

Wood Conversion Co.........-....-.--*

Woodside Lumber Co.......,,----...--*

Wright Lumber Sales, Paul----...-- 49 -Y- Yancey Company -z- Ziel & Co., Inc...-.-.-.-.............'.,.*

BUYER'Is GUTDE O

Los Angeles Son Francisco

IUI,IBER AND TUMDER PRODUCTS Aborigine Lmber Co.------------.-.-.--.-..--..-.-..itAdlron

Compmy.....--..-...-...--.-.---..-..--.....--5Pruco

Hordwood Co.--------.--...,.----.-..llchmond

Hcdwood Cmpay..-....-.......-.-..l,Udlry

Redwood Co. (Pete Kepon)..-..-..WEbrtu

Arrociqted ledwood lti lr.-.--.-.-..-..-..-........SPrucq

Kroll & Co..--.-..--.-...-.-................mAdird

Lunber Co.----.,,..-------..................RAymond

Bck lumber. J. Williom-.-..,..-..-............REpub|1c

Bough Bror. t Co..-..-...-..-................-.......ANgclur E-291 |

Ed Fountqln Lmber Co.-.-.-----.-..,--.--,--------tUdlw 3-I3tl

E3tloy & Son, D, C..-..--.--......--..---...-..tAymond 3-1147

Fqlrhurrt lunber Co.----.,---.-.--.------,-,-------.-.-.5Pnre 5-2251

Forrir Lmbgr Co.----..-..--------.-.,---.----.---.----FAGUlry l-2@il

Fremm & Co., Stephen G..---.--...--........--Ofiola 3-35@

F.emdl Folsl Product3-.-".-..---.-----.--,-----RAymond 3-9917

Gqlleher Hqdwood Co.--..-.-..-....-..--....,..Pleoonf 2-3796

G@rgiq-Pocinc Corp. ( Lumberl....--......-...ilUrroy 2-21 l9

GeorgieP*i0c Corp. (Plywoodl --....---...lAymond 3-3661

GeorgiePGln( Corp,---..-...-..:.-.-..-----.-..-...lRioglc 7-5!lil

Globe Inlernqtionirl of CqliI.--------...--.-.-.....UPlon O-6456

Gmce & Co., W. t..-.-....-..-.-..-.............-.lrlAdlron 4-1351

Greqf Weele.n Lumber Corp.-..-...,.-...--.-...SPruce 3-f931

Guff P*ific Lod & Lbr. Co................-Dlckenr 5-2Ell

Hollinqn r$o(kin Iumber Co..-.........-...-..ANgelur

Hots Foreit ?roducfr Co.-..-.---......-.......TRiilg1e

3-4161

3-4091

Hover Co., A. t.---..-.-,-----..-.,...-.----..........lilUrroy l-9il2l

Hufr Lmbcr Conpoy.-.....-.,-.................Plymouth

Indephdent Bldg. Mrlr. Co...-,.....,.-.....-..FAhfd

Indurlriol Lmber-...------........-...--."-...-....-..CHopmon

Lmber Co...,..,......-.....................8Rqdrhry

lmber Cmpqny, Andy.---.-,---CUmberlod

Lumber Cmpony-.----..---.-.--.-.-----..Dlcksm

K{t. Pal E.-Wholerole.....-..-...-.....HOllyrrood

6-819.|

8-3540

Lohley, Dwid E.-Wholerole..................lturroy I -6342 lorence-Phillpr lwnber Co.-...--.-.-...---Elodrhry

Long-8ell Dlv,-lntl. Poper Co.-.....-.---.H|Abcd

A. Dry Kiln t Storoge, InG......-..........ANge!v

Lumbcr Co..-..--..---.-.-,-...-..--,....--.--.IUdlow

llcCloud lumber Co.--------.-.--....,-.-..-..------YEmmt E-4963

J$eler Imbe? Co., Herb-------.--------.--.--------llUroy l-8181

Mercury Hodwood Lumber Co.....-.-----.....AN9elu

t 23

Mulucl ,t^oulding md Lmber Co.----------..FAGUlty l-@Z/

Neeley Nelron Lmber Co..-...-..--,.---..----,lrtUrrcy l-8181

Neimd-Reed Lur6er Co.-.---------...-.-....,.-Tliqngle 3-I05O

Nelson lmber....- ....-..----..EUioil 9-4521

Nebon Lmber Co., H. lA,----.-..-----------.RAynond 3-Oilf3

Nefh lmber 5oler, A, W..-..........-......-ltiongle 3-2663

Newquirt lmber Soler, Jmer -- ltunoy I -O&llt

Oregon-Poci0r Lumber Co.-.-..--...-.........OVcArook 5-7414

Orgood, Robe]t S.-..............-....................DUn|ii* 2-8278

Oxfcd tumbq Co., Rex---.--..-......-......AXmlnttar 3-623t

PqciSc Flr Saler-..-----.,,-.,....- --.--.----.-.-.---..lttUrroy 2-3360

Pqcific Lmber Co., The....-.............--......-JrtUrroy t-9321

Pqcinc Wood Produclr-.-..--.-.......-..-..........MAdhq 8-7261

Pu Ariolic Troding Co.....-...................Rk1mqd 7-7524

Penberrhy Lmber Co.-.-...............-.............IUdlow 3"4511

Psnell Lmbs Co.---...---.............,...--....-.,.-.5Prwe 5-173O

Perry Intemofiml Corp.-.-..-...-...-............Olegon t-8991

Reitr Co., E. L.--..-.,..--..,-....-.................-....ORiolc 3-1270

Rounds Lmber Co...,.---.--..-.-.-,....--......----PRorpxt 4-1902

Roy Forert Produclr Co.............-.............TR|qng1e 3-l 857

Soford-lusia, lnc..------......-.,..-.--.-..--....A)(mlnrte. 2-91 8l

ssaburgh Cmpony, InG...-.....-..-.-..----.---.WEbtter 8-6261

Shively, Alm A.-......--............-.--...--.-....CHcpma 5-2083

Sferrq Lmber t Plywood, Inc....,....--.-Tlifrgle 3-2144

SierF Redwood Compmy.-..--...-.-----....--..--NEvqdq 6-01 39

Slmonr Hcdrood Lumbe. Co,....-,.-....---.9Pruce 3-l910

5mith Hordrood Co., L. R..-...........-...-....LUdlow 3-4585

Smilh-lobbinr lunrber Corp.,-.-.-...-.---.-----PLe6ot 3-4321

South Bcry Lmber Co...................-..-.--..--.ORcgon C-2268

South€ln Cqlifqniq lumber Sqler-......-....llUrrqy I -41O5

Stclll lumbgr Co..-..---------.-..-.......-...-.--.-..-ANgelur 3-6844

Strndqrd Lmber Co., Inc.-------------..-..-.Oleods 5-7151

Stmton e tn, E. J.-..--.-....-....-.--,....-....-.--LUdlow 9-5581

To(ma lmbgr Scler. In<,.-....--..-..--..-,-..rliu.roy l-5361

Tolbol Lmber Cmpony-.-..........-..-........-EXbrcok 4-3218

Tq.ler, Webrter E Johnron, Inc.-.----------ANgelur 9-7231

PAINTS AND FINISHES

Olynpic Stdned Producb Co.-.-..-.---.-.-AXnlnrter 4-5293 t.Gurlty Poinl tfg. Co.-----.---....-.,..--.-...-..ANgelur l-Oil5E

SPEClAt 9ElVtCES

SAN BERNARDINO. RIVERgIDE

TU'IiOEI4UITDING'VIATERIAT5

Arrowheod Lunber Compoy..............-.--.-..fUrner 4-751 I Dry Pine lltoldlngr ! illllwork-..........-....YUkon 4-l 9O3

Georgi+Pclf c Wcehoure......-.-.-.--.--.-.--OVerlond 4-5353

Inlond Lmber Compoy."...............--.....--..llinity 7-2ool

Torle, Webrter t Johnron............-.........T11on91e 5-l 55O

SAN DIEGO

LUT{BER A^ID IUJIIaEN PRODUCIS

Inlcnd Lwbcr Cmpmy-....-..-.......-.--....-...GRidley G1583

toth lcry tmber Co, (Lor Angeletl-.....-.--ZEnilh 2261

Boy Area

INDEPENDENT BUILD

Main office and Vlestern

Sales office: P.O. BOX 2065, Torrance, Calif.

FAirfax 8-3540 TWX TNC 4286

Eastern Sales office: 165 \iVest VYacker Drive, Chicago I, Ill.

RAndolph 6-5881 TWX CG 729

rNcE 1947 ue haae continuouslg exTtanded our manufacturing, drying and shippingfecilities in order to supplg our customers uith a complete line of Redwood pr oduct s. Kiln- dried finish in beoel sidings, boards and dimension is our speciahg,but industr ial r e dus o o d in shop and factory select is also stressed. For gard use ue offer all grades of common, and regularly ship mixed cars and truck and trailer loads of conunonuith our KD finish. We atibmc are aoailable at all times to discuss gour requit'ements.We hope that you uill giae us the oppofruni,ty to seroe Uou in the aerg near future,

Rely on controlled high quality prompt shipment and reasonable prices from the finest in redwood manufacturing

ING MATERIAL

Send for our 8 page, four color booklet. WRITE P. O. BOX 2065, TORRANCE. CALIFORNIA

Sawmills: Arcata, Calif. Crescent City, Calif.

Qaoliry Flush Doors Produced

All

lllsnufreIured Bf Slrail

IN OUR MODERN

Core Specificofions for FIUSH DOORS in 7-Plv Consfruction

Birch, Joponese Ash, Beech, Obeeche, Philippine Mohogony (IAUAN) or Hsrdboqrd

Solid Sti/es I l.- Exteriors l3/q,, H.C, 13/e" lnt. Ext. ls/e"

I r/e" after Trim-l s/a" 3/t End Rails /* 2s/t" 3t,/c" / 2rh" after Trim 3"

|7"

So/id lumber Ribs 5/ | 6" thick spaced 4" apart

20" lock B/ocks on bofh sides

Combined Stile and lock B/ocks after Trim lnt.4" vs.6s/a"Ext.

All Lumber Used is Ki/n Dried fo a maximum of | 0o/o moisfure contenf.

Both Interior and Exterior Doors wi// trim from 6/8 to 6/6

HAVING EXIRA-W'DE END RA'IS

Also Stroit Slide-A-Fold Wordrobe Doors Avoiloble WE NOW STOCK FIR DOORS _ GTAZED OR

for Every Decor UNGTAZED