The California Lumber Merchant - April 1959

PICTURE OF' A MAN INSTALLING A CAL -WOOD DOOR

Oops! we missed him. By the time we had our fflm in and the shutter cocked, he already had this door installed and was on his way to the next one.

That's the wny it is with these CAL-WOOD DOORS. They go in fast. You've seldom seen such precision craftsmanship. And that's only part of the CAL-WOOD story. Soft pine rails make it easy to drill and screw holes for the hardware. Interlocking all wood grid cores, bonded to beautifully textured, selected wood panels by premium glues make a door that won't sag, buckle or warp and is a joy to behold.

STANDARD CAL.WOOD

Joponese ond Domeslic Birch o Ash .

CAL-WOOD DOORS come in many types. Contractors like them all for several reasons. First is the "quality look" they give a house. Second, the price is right in fact, very low for what you get. And third, CAL-WOOD DOORS mean definite savings on installation time.

All in all, it's pretty good business to sell CAL-WOOD DOORS. Maybe we think so because we sell so many of them. In fact, we had to build a big, new plant to serve the door needs of the entire West. Now, we'd like to do business with you. Your orders will be handled promptly, carefully and to your satisfaction. Try us and see.

DOOR FINISHES INCTUDE

Beech o SelecfeC Philippine Mohogony

DOOR TYPES INCTUDE

Flush o Flush Combinofion o Folding o louyre o Fir Sosh

CATIFORNIA WOOD PRODUCTS, INC., SANTA ROSA, CATIFORNIA

THE CALIFORI\IA LTJMBER MERCHAi\T

Jack Dionne, Publisher

Single Copies, 25 cents; Per Year, $3; Two Years, $5

IALENI]AR t]F I[]MING EVENTS

APRIT

San Francisco Hoo-Hoo Club 9-Santa Clara Valley Hoo-Hoo Club 170-Coast Counties Hoo-Hoo Club 114 joint Concatenation, Chez Yvonne, \'Iountain \rierv, April 3.

Woodwork Institute of California (l'.O. Rox 627, I"resno) Southern California annual general Membership rneeting, Statlcr-Hilton hotcl, Los Angeles, April 3; Bernard B. Barber, Jr., secretary.

Northwest Hardwood Association Spring nrccting, New Washington hotel, Seattle,.April 3-4; I)r. Donal<l H. Clark, program chairmatr.

Montana Retail Lumbermen's Assn. (P.O. Box 214, Helena, Mont.) annual convention, State College liield House, Bozeman, N{ont., April 5-7 (Exhibits).

Southern California Retail Lumber Assn. 42nd annual convention and trade shor"', Anrbassador hotel, Los Angeles, April 7-9.

Sacramento Hoo-Hoo Club l09-Redwood Empire Hoo-Hoo Club 65-Black Bart Hoo-Hoo Club 181 joint meeting, Dick's Place, l.airficlrl, April 10.

San Francisco Hoo-Hoo-Ette Club 3 "Hat Nite" Dinner, Californian hotel, April 14.

Oakland Hoo-Hoo Club 39 "Giants Nite," Seals Stadiunr, following I)inner at Sperrger's Iiish Grotto, Bcrkeley, April 17; Chartered buses to and from Gatrre. Reservations: Bud Kinney or Club 39 boartl nrcmbers (S. tr. Hoo-Hoo Club 9 cordially invited). Dubs, Ltd. monthl]' Tournamcnt, Silvcrado Cr.runtry Club (f our miles east of Napa), April 17; Co-chairnien: Al Iloldt and Chas. Beacom.

Lumber Merchants Assn. of Northern California (24 California St.. San Flar-rcisco) 19th annual convention, Ah*.ahnee hotel, Yosemite National Park, April l9-21.

Lumbermen's Association of Texas (F'irst trederal Bldg., Austin, Texas) annual convention, Will Rogers Coliseunr, Fort Wor:th, April 19-21.

San Francisco Hoo-Hoo Club 9 annual Dinner-Dance, The \rillagc, Colurnlrus and Lomb:rrd, Apr1l 24; l)ick Reinhart and his band.

Shasta-Cascade Hoo-Hoo Club 133 Dinner mcetins, Rivcrview Golf & Countrl' Club, Re<lrling, April 30.

This Issue

Northern Coliforniq Deqlers Tom Jocobsen, Jr., Sun Volley Lumber, ond Homilton Knoti, Yosemile Builders Supply (in front row); Horold Schoeffer ond Jock Stone, Diomond Gordner Corp., cnd Norm Griesboch. lompe lumber Co. (second row), qnd Steve ond Jim Ross, Centrol lumber Co. (fhird row) shown qt the recent LMA

Conference, which is reported on Poge 5

They say that, in a small town, folks will sympathize with .you in trouble; and if you haven't any trouble, they'll hunt some up for you.

:F *

' Macaulay said: "The measure of a man's character is what he would do if he knew he would never be found out." ***

John Barrymore said: "Contentment is never found by hunting for it. It just sneaks in through a door you didn't know you left open."

J. G. Holland said: "Music is a thing of the soul-a roselipped shell that murmurs of the eternal sea-a strange bird singing the song of another shore."

"Life," wrote Ed Howe, "is like a game of cards. Reliabili lri the ace; industry is the king; politcness ie the queerr ; tnd thrift is the jack. Common sense is playing to advantage the cards you draw. And every day, as the game proceeds, you will find the ace, king, queen, and jack in your hand, i and the opportunity to use them."*

: Ovid said: "God gave man an upright countenance to survey the heavens, and to look upward toward the stars."

*{<*

Will Rogers once met his match in a clash of good: natured ribbing with the late Chauncey Depew. The old Senator was watching Will perform in the "Follies" in New York City when Will spied him and, as was his habit, called

the attention of the audience to the veteran wit who had been entertaining Americans for all his 91 years. Mr. Depew rose, and admitted that he had been trying to make people

laugh for a mighty long time, and that, unlike some people he knew, he had never had to use a lasso to hold their at-

tention. The audience howled.

One of the bitterest "Iai"J or iligt ", education was the immortal Scotch poet, Bobby Burns. Once he wrote: "A set 'of dull, conceited hasps, confuse their brains in college ; classes, they gang in stirks and come out asses, plain truth to speak; and, syne they think to climb Parnassus-by dint

ot Greek."

1 .saved by a poor water-vendor, and the rich man was so , ", grateful that he offered his savior half the goods in his _caravan. He only asked that the man choose the goods he wanted without opening the packs on the camels. The . Ipater-vendor walked down the line of camels and quickly 'r pointed out the goods he chose. The owner said: "You have chosen my most valuable goods. How did you know?" And the poor man replied: "All I did was pick the loads on your best camels, because I knew they would carry your best rnerchandise." The water-vendor knew his camels.

BY JACK DIONNE

'Golden Arrow' on lts Woy

The March issue of The New York Lumber Trade Journal reports the following:

"The GOLDEN ARROW Lumber Train is on the move. The British Columbia segment departed from Vancouver at 2:00 a.m., March 3, to the accompaniment of newspaper and TV coverage. The Stateside segment was scheduled to leave from Roseville, Calif., March 6. This was a postponed departure, occasioned by a washout on the NWP R.R. which serves the irnportant Redwood region. The two segments of the train were scheduled to join at Savanna, Ill., approximately March 24. From there it will proceed to Chicago, Indianapolis and on to New York, arriving here approrqimately April l.

"Needless to say, as co-sponsor of the Golden Arrow train, The Journal is going to make some noise about it You may be tempted to ask, 'Why all this hoopla over a hundred carloads of lumber?' A good question. Even granting the fact that it has neve'r been done before, there is nothing supernatural about putting this number of cars into one train. Enough lumber is shipped from the West ,Coast to ihe East every week to make 52 such trains possible every year. You know that, and we know that. The unfortunate fact is, however, that the public doesn't know it.

"The Golden Arrow is a gimmick. A gimmick being used to demonstrate, to the people of America, the importance of the lumber industry. And also the im:portance of the railway industry in bringing the lumber from the mill to the East. In short, the train is a dramatizatiof of the industry. It is our hope that the Golden Arrow will get a good 'press' along its route and especially here in New York. If this happens, people will develop an awareness of the existence of the Lumber Industry, an interest in its products and, ultimately, more profitable business for you.-Tom Duggan, Editor."

A smile costs nothing, but it gives much. It enriches those who receive, without making poorer those who give. ft takes but a moment, yet lasts forever. None is so rich and mighty that he can get along without it, and none is so poor that he cannot be made rich with it. A smile creates happiness in the home, fosters goodwill in business, and is the countersign of friendship. It brings rest to the weary, cheer to the discouraged, sunshine to the sad, and is nature's best antidote for trouble, yet cannot be bought, borrowed, or stolen.

The modern parking fi.""*r" .Inur. you leave your car to have those cute little dents made in the fenders.

Emerson wrote tt r" Juo..i "oisirt"rcv: A foolish consistency is the hobgoblin of little minds. With consistency a great soul has simply nothing to do. He may as well concern himself with the shadow on the wall. If you would be a man, speak what you think today in words as hard as iron balls, and tomorrow speak what tomorrow thinks in hard words again, though it contradict everything you said today. "Ah then," exclaimed the aged ladies, "you shall be misunderstood." It is a fool's word. Is it so bad then. to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Copernicus, and Galileo, and Newton, and every pure ard wise spirit that ever took flesh.

@E CO\TItrE \/I POR,ARY C E DAR,

Soft lights, music and a background of Lam-Loc Contemporary Cedar...mix this with an attractive price, a nice profit and multiply it times a million and you have an idea of the avalanche headed your way, especially if you're an approued Lam-Loc Character Wood dealer. It's important you know that hundreds of builders, architects, designers, interior decorators and the like have shown great interest in this newest of the new. Sorry, but space prevents us from giving you full details here. However we do tell all, including how you get approved, in a short six page document that's yours for the asking. Let us hear from you ! Ed Fountain Lumber Company, 6218 South ffooper Avenue, Ios Angeles, California.

Retoilers ond Wholesqlers Level With Eoch Other At SCRLA's 4th Annuol lAembership Conference

'l'hc 4th :rrrnual llenrbership Conference of thc Southcrn California Itetail Lrrmber '\ssociation \\'as hclri in the Stiitler-Hilton hotel, Los Angelc's, this vear for <1ea1ers anrl u'holes:rlc tnenrbers of the :rssociation. ancl n'irs consirlcrerl an outstanrling success b1- Hal Brown, presiclent anrl presiclirrg r.rIficer, ancl Orrie Hamilton, e-recutir-e vicc-presirlent.

"Consi<lering the fact that nrarrr- menrbers. lL>oth ret:rilers arrrl lholesalers, recognizecl Iicbruarr- 23 as a holitlar.', it u'as gratif"'ing irr<1ee<1 to n'elcorne rnore tharr 120 intercstecl Iutnbertrren tr-r this -lth:Lnt'rrral conclave." sairl Prcsirlent llrotvn. "C)ur recc,rrcls indicate the attendance ll.as zrbout par. An cc1ual nrrmber of both n'holesalers :rncl rctailers rlerc :rttrircterl to the ruernber-slritr confer-ence." aclclcrl \-icePrcsi,lt.rrt H atrr ilt,,rr.

l-unclteotr rr'as serr-ccl pr()nrl)t1\- at 12 noori irr tlrc very comfortabie (krlclen St:rte rot.rnr in r-ieu' of tlic healv schednle, :rrrt1 inrnre<1iatel1' follou,irrg Hal lJrol'n introtlrice<1 the lirst speaker, J. R. "Joe" Jones, vice-presirlerrt of thr: Secrrrit)'-First \:rtirrrral ll:tnk. I.,,s -\ttgelr'.. u h,, is ru :triurger t(, tlre lrrrrrber Ilrrterrril_r'.

-fottes eavc a cornplete rrrnclou'rr ot1 crlrrerlt lltortg:ril-c 1r-lo1rc)'arrrl lrzr.interl a goorl ltictr.rrc for the lttouev tnarkt't for the rest of the ycar. He saicl business is on the irlt-gra<le an<l should hit a neu' high in '59. His rernirrks u-ere frrll o{ optirtrisnr for tl.re future. Crrrbirrg inflatit,n is the big job, he sai<1. llou,cr-er. the outlook {or Southern Califorrria secnrs to be verr- goocl irrdeed, :rccorcling to this :LStrlte banlrer.

Iteeping the shou' movirrg zrt a fast ltzrce. Presitlent I Ial introdrrcetl Charles "Chuck" Clay, presirlent of the Clay Lut'nber Co., Irrglcrvoorl. u.ho actecl irs nroclerator of the panel cliscrrssiorr on the "Outlook for 'fransportatiorr ancl Ar-ailabilitr-of Lr.rnrber" for the 1'reavy clenrand months a llea o.

Cla1-c:rllecl on John P. Weston, Far \\'est l,-ir Sales Co., Ileverlv lJills, u'ho reporte<1 cargo shipmerrts u,oulrl be goocl for the balance of the r-e:rr.

Jim Newquist, presirlent,,f ]arrrrs \\-. Nen-cluist Co.. P:rsaclcrra, reltortecl ort rail shipments. F[e u'as ll()t too optimistic because of the car shortagc brrt <lc'clarerl, in liis opit'riorr, this situation conlrl arrcl n'orrlrl be licked b_v the u'holcs:rlers, ancl retailers coulci anticipate a stearl_i'- flol. of n-raterials fronr tl'rc' north lia this nrocle of transportatiorr.

Wholesoler Newquist qnd Monrovid Deoler "Norb" Bundschuh. Cenler: Deoler! foylor, Norton ond Hothowoy. Right: Horoce

left Photo: Floyd Scott ond Ed Fountoin (left) Gollogher with Wholesdler Bill Smirh. Righr: with bo.k of Deoler Gil lmrn oll lheir nomes

scRLA Ofiicers Hol Brown(lefl), Or.ie Homilton (cenlerl ond Ponel leoder Chuck Cloy

Posodeno DeolerIeishmo"Loy" (left) ond Wholesqler Herb Meier seek their seots in lhe <rowded room

Bonker "Joe" Joner mode his point in o fine tolk os the Ponel listen5 intently

<enler. Cenler: Reor view Wholeiolers were ffiong of the 5CRLA's Erik Flomer, fronl view of the lhose who leorned o lot dbout Deoler problems

SCRtA's Ed ot meeling Word's heod in but this group of in group We didn't

Presidenr

ore

Next on the agenda was Carl E. Poynor, headman of Wholesale Forest Products Co.. Beverly Hills. who stated truck & trailer shipments were here to stay. Fie was quite humorous in his remarks and kept his audience well interested during the time allotted to him.

W. T. "Bill" Smith, Jr., vice-president of Smith"Robbins Lumber Corp., Los Angeles, informed the membership, in his opinion, that pine and white fir were in good supply.

Abel H. Jackson, district manag'er, Union Lumber Co., Los Angeles, reported.on redwood. He declared there would be a continued shortage in redwood commons and warned that there appears on the horizon a coming shortage in uppers.

In reporting the outlook for future shipments of Douglas fir, Wholesaler Herb Meier, Arcadia, declared fir in- all grades was in good supply but steady demand will create

of

a shortage in this specie also during the spring and summer months.

Chuck Clay handled his Panel in an efficient, expeditious manner and was commended, and thanked, by Prexy Hal for his effort.

"Let's All Pull Together" was a splendid talk delivered by Sterling Wolfe, sales manager, Marquart-Wolfe LumberCo., Los Angeles. Assisted by two salesmen'from his firm, George Cameron and Ralph Norum, the three presented a clever sales skit on the trials and tribulations of a wholesaler in his dealings with a mythical, but hard-to-please, retailer. It got the laughs and applause-and the boys got the message.

Floyd Yates, president of Southwest Plywood 9otp., Compton, and Don Braley, branch manager, United States Plywood Corp., Los Angeles, covered the subject "Outlook. (Continued on Page 26)

oHEADeUARTERSo

Hol Brown ond Ponel Spookers

shown in rhe lefi phoio; Gene,rol view of ihe ouEranding speokers cnd porf

oudience oppeor in righr pholo

Northern Cqliforniq Deolers Sook Up New ldeos At Stimuloting 2-Doy illonogement Conference

Taking time out from their busy yarcl activity to attend a stirnulating tu'o-clay Nlanagement Conference sporrsored by the Lumber Nferchants ;\ssociatior.r of Northern California, February l(t-17, u,ere 29 retail lunrberlnerr representirlg

February 16-17, 1959

Rickey's Studio Inn

ROSTER

Bob Adams

Noah Adams T,br. Co.

Walnut Grove

John Bell

Clovis Lumber Co.

Clovis

Bob Blair

Don Blair Lbr. Co.

Stockton

Don Blair

Don Blair Lbr. Co.

Stockton

Charles Cross, Jr,

Truckee-Tahoe Lbr. Co-

Truckee

Richard Cross

Cross Lumber Co.

Merced

Gerald Derr

J. M. Derr Lbr. Co.

Elk Grove

Ross Foster

The King Lbr. Co.

Bakersfield

Norman Griesbach

Lampe Lbr. Co.

Tulare

Frank Heard

Motroni-Heard Lbr. Co.

Woodland

Thomas Jacobsen, Sr.

Sun Valley Lbr. Co.

Lafayette

Thomas Jacobsen, Jr.

Sun Valley Lbr. Co.

Lafayette

Joe Kirk

Kirk Lbr. & Bldg. Matl. Co.

Santa Maria

R. E. Kirk

Yaeger & Kirk

Santa Rosa

Hamilton Knott

Yosemite Lbr. Co.

Fresno

Herb McCaslin

Farm & Home Supply

Arroyo Grande

Tom Moss

The King Lbr. Co.

Bakersfield

J. K. O'Neill

O'Neill and Ellis

Campbell

Ed Pohle

Southern Lbr. Co,

San Jose

Art Post

Delano Bldg. Materials

Delano

Elmer Rau

Madera l.br. & Hdwe.

Madera

Robert Rische

Pierce Lbr. Co., Inc.

Fresno

Duke Rohland

Sylvan Lbr. Co.

Citrus Heights

Jim Ross

Central Lumber Co.

Hanford

Steve Ross

Central Lbr. Co.

Hanford

Harold Schaeffer

Diamo,nd Gardner Corp.

Woodland

Wendell Scott

Merner Lbr. Co.

Palo Alto

J. C. Snead

Pierce Lbr. Co., Inc.

Fresno

Harry Stone

Diamond Gardner Corp.

Stockton

leading yarcls frc.rnr Ilakersfield to Santa ltosa. arrcl east to Truckee. Associatiorr llxecutil'e Vice-Presiclent Jack Ponreroy mocleratecl the sessions :rt ltickey's Stuclio Irrn, Palo Alto, rvitl'r the assistance of the LNIA fielrl mun, Ken IJuck.

Tlre progranr olficially got nrclerway at 9:00 a.r'n. sharp u,hetr G. Il. "ltod" \fcGavran, prrblisher-erlitor of The l)ail1' Pacific Ilrrilcler, took the "stancl" to give the clealers an op- timistic 30-minute speech on tl're "Corrstruction Outlook for California in 195q," as seer through tl're crystal ball of the \\rest's respected builcling pal)er.

Next on tl're prc-rgranl was one of those rare speakers u'ho could be termecl botl.r inspirational arrd practical, Harry G. Su,ift, presiclent of Harry Srvift & Company, consultants in personnel ancl selection. l,Ir. Swif t, a positive thir-rker supreme, began his talk u'ith tire observatior-r : "\,Iean rvl-rat )-or1 say. It's u'hat yon're thinking when you're talkirrg to a person-l1ot rvhat you're saying-that gets tl-rrough to l-rim."

13earir.rg tl'ris ir.r mind, Srvift got down to practical e\.erydav applications of this statement rvhen usecl irr corrtact rvith emploves atrcl customers. At the encl of his talk, Su,if t qtlotecl a f eu' lines as u'ritten by Stanton Kirkl-rarn and u'orthr. of reprinting :

\\:c Live evcrl' nan in thc center of a hollorv sphere rvhercin our thouehts are cchoed back to us Antagonisrn for Antagonisnr

Ir.rdiffcrence for Inclifferencc

Cioodr.,'ill ftir Coorllvill and Lor-e for ]-ove ancl so is nrarle Errvironrncnt, or Atrrrosplrcre rvhich is lrut the projcction of our own nrinrl.

Iiollon'ing lunch, _f ohn 13oclrrar, accour.rt executir.e of Len-

(Continued on Page 30)

Progrom ModerotorPomeroy, executive vice-president, (lefi); Speolers John Bodnor (center) ond Leo Hubbord, Hoyword Lumber & Investment Co.

First Row: John Bell, of the Clovis Lumber Co.; Bob Adoms, Nooh Adcms [umber Co, Second Row: Fronk Heord, Motroni-Heord Lumber Co.; Wendell Scott, Merner lumber Co.; Ed Phole, Southern Lumber Co. Third Row: Tom Moss, The King Lumber Co.; Ross Fosler, King Lumber; Herb McCoslin, Form & Home Supply; Duke Rohlond, Sylvon Lumber Co., ond Dick Cross, Cross Lumber Co,

25,422 PEOPLE RESPOND to a net,v paneling

idea

tl

[-lere's lumber merchandising that can increase your sales. lt's a nationally advertised paneling promotion gaining immediate acceptance Western Pine Region woods finished in bright new colors for all rooms for all architectural styles.

ln less lhan 2y' months 25,422 potential customers (including builders and architects) have responded to Western Pine Association magazine advertising. They have written for "Nature Makes News." lt gives complete details and how-to-do-it instructions.

Step up your sales of genuine wood paneling by taking advantage of this appealing trend. Suggest Western Pine Region woods to remodelers and new home builders when thev ask for ideas. lt's the mod-

ern way to achieve intriguing, contemporary color and natural beauty.

For more information on this totally new color paneling program write to: WrstERlrl PINE AssoclATloN, Yeon Building, Portland 4, Oregon.

Western Pine Association

member mills monuloclure these woods to high slondords of groding ond meosurement . grode slomped lumber is ovoiloble in lhese species

ldoho Whire Pine Ponderosq Pine Sugsr Pine While Fir Incense Gedor . Douglos Fir Lorch Red Cedor Lodgepole Pine Engelmonn Spruce

Today's Western Pine Tree Farming Guarantees Lumber Tomorrow

DFPA Aids in New Sqles Plqns for Retqil Lumber Deolers

Lu-Re-Co ond Associqfion Explore lmportonf New Avenues of Reseorch

Representatives o{ a lumber dealer organization 'il'l'rich built 20,000 homes last year aucl atr itrdustry u'l.rich produced 6.2 billion square feet of fir plyrvoocl held a n.reeting in Tacoma recently which may open tl.re rvay for important advances in cornDonent constrrtctiott.

Holding two days of cliscussiolls were the Executive committee of tl-re Lun.rber Dealers Research Council and key personnel of the Douglas Fir Plywood Association. The DFPA invite<l the Lu-Re-Co executives to Tacoma to explore specific, practical areas where Association research could benelit the Lu-Re-Co panelized component method of construction.

Several avenues of future DFPA-Lu-Re-Co co-operation emerged from tl-re meetir.rg. High points :

1. DFPA's engir-reering-research stalT will conduct a thorough study of roof trusses now used in Lu-Re-Co col1struction rn'ith a vieu' to improving present fabrication methods ar.rd developing ne'iv truss designs. One area of design research will center on ways to nail-glue plywood gusset plates to only one side of tl-re truss, eliminating the need to flop each truss during fabrication.

2. A new approach to roof design, incorporating a stressed-skin panel roof supported by tapered exposed plywood box beams, will also be carefully studied by DFPA engineers on behalf of Lu-Re-Co. Preliminary studies point to stressed skin panels with sheets of fir plywood gluenailed to two inch lumber framing, spanning eight feet between exposed plywood box beams.

3. A new floor construction method rvith obvious Lu-ReCo potentials will receive the close attention of DFPA engineers. This is tongue-and-grooved panels ol 2.4.1, the com-

profit trade association devoted to promotion, research, and quality control of lir plywood, has pioneered research in the field of plywood comporlents.

Members of the Lu-lte-Co committee u.ho participated in the Tacoma discussious were Clarence Thompson, president, Thompson Lumber Co., Champaign, Il1.; Robert Blackstock, vice president-partner, Blackstock Lumber Co., Seattle, \A'asl-r.; Raymon H. l{arrell, executive vice-president and research director, Lu-Re-Co; Robert Davidson, owner, Soutl-rport Lumber Co., Southport, Ind. ; and Sam Slaughter, manager, Nerv Richmond Construction Co., New Richmond, Wisconsin.

DFPA representatives at the talks were \\'. li. Difford,

Visit to rhe DFPA engineering reseorch lob brought the Lu-Re-Co committee up-to-dote on reseorch which discovers new morkels for fir plywood. Dovid Countrymon (righr), DFPA's chief of engineering reseorch. shows commitlee lhe plywood web ond lumber flonges in q cross-section of o fir plywood beom.

Oihers left to right: Horrell, Sedgwick, Dovidson, Blockstock ond Sloughter bination underlayment-subflooring grade of plywood. The t&g joint is alreacly being tested in the field, and should eliminate part of the blocking now required for 2.4.1 floors. The concept of using box beam floor girders in combination with t&g 2.4.1 wlll also be studied.

New building components are of special interest to both Lu-Re-Co ancl DFPA. Lu-Re-Co is a panelized component method of construction based on a four-foot module, and adapted to all kinds of homes and small shelters. The system has 1,300 lumber dealer members. DFPA, the non-

Lu-Re-Co Executive committee in conference with top DFPA personnel in Tocoma (left fo righf): Roymon Horrell, Lu-Re-Co execulive vice'president ond reseorch director; Nelson Perkins, DFPA iechnicol direcior; W. E. Difford, monoging direcior, Douglos Fir Plywood Assn.; Lumber Deoler Clorence Thompson, Thompson Lumber Co., Chompoign, lll.; Don Sedgwick, DFPA merchondising director; Lumber Deoler Roberf Blocksiock, H. W. Blocksiock [umber Co., Seottle, Wosh.; Som Sloughter, New Richmond (Wis.) Construcfion Co., ond Lumber Deoler Robert Dovidson, Southport (lnd.) Lumber Co.

At the Longview, Wosh., plywood mill of Long-Bell Lumber division, Inlernotionol Poper Co., the Lu-Re-Committee followed DFPA Quolity Supervisor Rolph Sundeberg through the mill os he checked produciion condilions ond togged rondom ponels fo be shipped bock to Tocomo for rigid tests. Eoch DFPA member mill musi continuolli mointoin high production quolity to quolify for use of lhe fqmiliqr DFPA grode-trodemorks. looking on os o ponel of plywood emerges from fhe sonder ore Sundeberg, Dovidson, Arthur Mottet of th'e Inlernotionol Poper Co., Horrell, Sloughrer ond Thompson

-

managing director; Dan Sedgr.vick, merchandising director, and Nelson Perkins, technical director.

Tl-re meeting u'ith the Lu-Re-Co leaders marked the second time the DFPA has brought a group of key lumber dealers to Tacoma to examine mutual Droblerns ancl study u'a1's that DF P-\ research could be moie hell,ful to rlealers. The improvecl component tecl-rniclues rvhich rvill result fronr DFPA research will also be applied to comrnercial ancl industrial construction u'hen Lu-Re-Co broadens its activities beyoncl the homebrrilding lield.

W. E. Difford, DFPA n'ranagir.rg clirector, also outlined a proposed institute of plywoocl component fabricators. This would be an association specializing in promotion, fabrication, research and cluality control o{ builcling conlponeltts such as trusses, box bean.rs, ancl stress skin panels. The itrstitute is still irr the plannir.rg stage, btlt the I-u-Re-Co committee saw clefinite potentials iu the proposed group for a possible tie-in u'itl-r Lr"r-Re-Co dealers.

The Lrr-Re-Co visitors also toured the Association's cualitv control laboratory ancl a member plyu'oocl mill to bec.,me better acqnaintecl r,r'ith DFPA's 25-year-olcl plyu'oocl quality program. At Longvieu', \\rashington, they visitecl International P:rper Comparry's Long-I3ell Division ph'u'oocl mill. They u'atcl.recl a DtrPA quality su1>ervisor check plyrvood producticin conclitiols and seiect randon.rized ltarrels to be shippecl back to the DFPA laboratorv for testirrg.

Ai ttre laboratory irr Tacc,rna, they sarv hon tli'e ply."r'oocl samples from DFPA's 109 nrember mills are giverr rigorous tests u.l-rich are more severe tl-ran the requirernents set up in t1-re ply'lvoocl Con-rmercial Starrclard. They learr.recl that each DFPA plyu,ood mill ntust continne to qrralify, botl'r as to glueline cluality and pl1'u'oocl gracling, in order to use the fan.riliar DFPA gracle-traclemarks.

One of the last stoDs ou the Lu-Re-Co visitors' scl'reclrrle

During visit to ihe Long-Bell Division's Longview plywood mill, the Lu-Re-Co members sqw how DFPA quolity supervisors check Al-[ production conditions ot eoch DFPA member mill. Here Thompson, Dqvidson, Sloughter ond

\\'as a tonr through the I)FPA engir.reering-research laboratory in Tacoma. Here, Davicl Countryn.ran, DFPA's Engineering-Researcl'r chief, sl'rou'erl the group horv original research continues to develop nerl' markets for pl1'n'oocl l'hich berrefit clealers an<1 brrilclers.

'Two Houses in Every Fomily' Dresm Now Storting to Come True

There was a tirne u'hen ;\r-nericans clreamecl of "tntcr chickens irr everv pot." 13ut tl'rat u'as long ago and our blossorling ecol-r()lly is nou gelrerating a bigger dreatntn'o horrses for every farnill'! '\rrcl this otte is beginning to conre tnle right nos'.

'llhat is tl're opirrion oi Clarerrce '\. 'fhompson, presiclent oi the J-rrmber Dealcrs Rescarcl'r Council. s'ho uoints to nrorlern methods of construction, inclucling pre-alsemblecl conrponerrts, an<l the trend tou'arcl "impulse buying" in the ficlcl of housing as reasol'ls ior his "tu-o-house" prediction.

"Current trends indicate that families owning two houses will be as numerous by 1980 as those owning two cars today," he declares.

Dealcr Thonrpson. president of Thonrpson Lrrrnber Co., Champaign, I11., also notes a significant tren<l amorrg the iration's retail lumber dealers tciu,ard "complete package operations" irr l'hicl'r the luniber dealer is supplying the entire house as a package through ther rrse of constmction components such as those cleveloped b1. tl're Lumber Dealers I{ esearclr Cotrrrcil.

"The retail lumber dealer is thus maintaining his logical position as the local hub of home building activity," says Mr. Thompson.

The rapi<lly-expanding nse of the componerrt methorl of home building (use of pre-assemblerl parts) as opposecl to tl-re traditional, piece-by-piece constructiorr, makes horne building nrore ecollomical. ancl provi<les greater quality and considerably more speecl, says lIr. Tl.rornpson.

"Toda1-, a falr.rily catr choose a house frorn plans, make some changes to suit their orlrn mor.e in fclrrr u'eeks later. This is often less takes to get clelivery on a new zrutomobile in color.

a moclel or neecls, :Lrrrl time tharr it an unttsttai

"Such speed is prrtting the purchase of a horle into tl.re categorl' of impulse buying. Those rvho are in the business of building ancl selling neu' homes are begir.rnirrg to see that they car.r-and should-mercl.ranclise their proclucts just as

vig'oronsly as the auton.robile clealer. In adilition, horr'ever, it is necessarv to speecl ul) the machinery of selling ancl lLnancine' to keep p:rce with speecl of finishirrg a house. 13uilding houses r,vl'ric1.r are specificalll'designecl to tneet 1r.H.A. recltlirelrlents is one n.retho<l of <loirrg this.

"The trend toward the 'two-house family' can be seen now in the burgeoning market for the inexpensive, quickly assembled 'vacation cabin' or 'weekend house.'

Over 100,000 of these will be erected in 1959-in the mountains, by the ocean, lake or river, or just out in the country-and 1960 will see an even greater increase in this activity.

"Brrilding a horrse in a renrote area \\'as o1lce a luxury onlr' :r fes' corrl<1 afTorcl. Obtaining skillecl n'orkmen :rt such ,, .it.. or transporting thenr there. nriLde labor costs astronon.rical. Constructir.rg piece b1' piece, far {rom sources of srrppll-, u':rs also rlilficult arrcl e-xlrensive.

"Non'. hou'ever, the 'l'eekerrcl house' can be assemblecl ir.r a <1ay from cornponeuts truckecl in along l'ith everythirrg neerlerl in one 'package.' The buyer, once the site is taken carer of, can select his house on \'lorrtlzLy and be entertainirrg or hibernating in it on I'-rida,r'evenitre'," sa1's \{r. Thompson.

"The piece-by-piece method of house construction will some day be as extinct as hand-built automobiles.

Before many years, only a very small percentage of houses will be constructed by the old method. The great majority of homes, both modest and luxurious, will be assembled from components, precision-built at a factory and trucked to the site," he predicted.

The l.rrmber Dealers llesearch Council, of r.vhich tr{r. Tl'rompson is presicleut. is a non-prc-rlit organizzrtio'r u,l.rich, througlr rese:rrch cotrdrtcte11 r'r'ith srrcl-r zrgetrcies as the Small I{omes Council of the University of lllinois, has for tet.t years sorrght metho<ls of impror-ing the c1ualit1. ancl reducing the cost r.rf nerv houses.

llost u'idely knorvn of tl-re Council's clevelopments is (Continued on Page 28)

Hqrrell exomine o huge fir "peeler" log on the lothe before lhe veneer unwinds ogoinsl o rozor-shorp blode of steel.

We Proudly Present:

fi is wilh greal pleasure and pride

IhaI we present our tirsl fao,r -

IU|EIUIBERSHIP RCDLL

Bough Bros. & Co.

2925 Sierra Pine Avenue

lor Angeles 23, Colifornio ANgelus 8-291|

Cqrl W. Bcugh 3848 Eqsr Colorqdo Street Posodeno, Cclifornio RYon t-6382

foirhunt lnarber Cc. cf Colifornis

1.95 Sourh Bcverly Drive Beverly Hills, Colifornio BRqdshow 2-0541

Fqr West Fir Soles Co. 228 South Beverly Drive Beverly Hills, Colifornio BRqdshqw 24353

Foresl Products Ssles Compony dbo Cloy lumber Compony

8404 Grenshqw Boulevqrd Inglewood 4, Colifornio Pleosqnt 3-l l4l

Ed Founfoin Lumber Co.

6218 S. Hooper Avenue los Angeles l, Colifornio LUdlow 3-1381

Fremonl Forest Products

924 W. Philodelphio Streer Whittier, Cqliforniq RAymond 3-9917

Gulf Pqciftc lumber Co., Inc.

t 5Ol5 Venluro Boulevqrd Encino, Cqlifornio Dfckens 5-2897

Hofsen Forcst Products Co. 4053 Rsdford Avenue Studio City, Colifornio STcnfey 74269

A. [. Hoover Co. 2185 Hunfington Drive Son Morino 9, Golifornia RYqn l-9321

lnlond lombcr Cornjnny Rivenidc Avcnue & S.P. Trcckr Riolto, Coliforniq (Colron) TRiniry 7 -2ool

los Angeles lumber Go. 3459 Cqhuengo Boulevord Hollywood 28, Colifornio HOllywood 3-8141

Herb Meier lumber Compony l2l2 Oqkwood Drive Arcqdiq, Cqliforniq RYqn l.8l8l

Jqmes W. Newquist Compony lO4l E. Green Street Posodeno, Colifornio RYqn l-0646

Robert S. Osgood 3315 West 5th Street los Angeles 5, Colifornio DUnkirk 2-8278

Pqcific Fir Soles 2491 Mission Street Son Morino, Colifornio RYqn l-3369

Al Peirce Co.

I lO W. Oceon Boulevord long Becch 2, Cqliforniq NEvqdq 5-2446

Jim Richordson Lumber Compony 333A W. lTth Street Sonto Ano, Ccliforniq Kfmberly 2-3962

Roy Forest Producls Compony 6illo Von Nuyr Boulevord Von Nuys, Goliforniq STonley 3-1857

Hermqn A. Smirh 1908 Conodq Boulevord Glendqle 8, Coliforniq CHopmon 5-6145

9mirh-Robbi'ns Lumber Corp. 5800 Vicroriq Avenue

Los Angeles 43, Cqliforniq Pleqsqnt 3-4321

Tqcomq Lumber Soles, Inc. 1045 Wesr Huntington Drive Arcodio, Colifornio RYon l-6361

Torler, Webster & Johnson, Inc. 4200 Bondini Boulevqrd

Los Angeles 23, Colifornio ANgelus 9-7231

Torler, Webster & Johnson, Inc. 15150 Erwin Street Von Nuys, Ccliforniq STonley 3-1348

Wholesqle Foresi Products Co. 8701 Wilshire Boulevord-Suire 2fl) Beverly Hills, Colifornio O[eonder 5-6312

Yovr GUARANIEE of Efficient Erhicol R.eliqble SERVICE

DECTARAIIOl{ OF PRINCIPTES

WHOLESALE TUMBERMEN'S ASS(ICIATI(IN (lF S()UTHERI{ CALIF(IRNIA

l. We, the members, believe in the American free enterprise system; we believe in free trade, and in free competition as applied to the historical manner of acquiring and selling Iumber.

2. We believe in fair dealing, honest grades, and the proper fulfllment of all obligations and contracts.

3, We believe in the basic principle of Arbitration. We pledge ourselves to arbitrate fairly any claims made upon us regarding lumber we have sold; to be as equally hesitant to compromise our integrity in favor of our customer as we are to take advantage of him.

4. We pledge ourselves to foster the greater use of Iumber and Iumber products.

5. We believe in the fundamental need to protect ourselves and our business associates at both manufacturing and customer levels against unbusinesslike methods in the Iumber trade.

6. We desire to recognize, and having so recognizsd, 5hall endeavor to eliminate or reform abuses in the trade which are detrimental to any and all branches of the lumber industry.

7. We believe in accurate representation of lumber when it is being sold to the trade. We shall not sell lumber by rep. resenting it in any way other than what it is truly believed to be, based on all facts at hand at the time of sale.

8. We shall strive to have lumber shipped as it is ordered, consistent with orders placed, as to tally, grade, counl and quality, and shall do all within our powei to iee to ii

that lumber shipments are made on time in accordance witl orders.

9, We believe in the wholehearted cooperation with mills which recognize the wholesale lumber branch of the industry as their logical outlet for lumber and lurnber prod. ucts and which recognize the wholesale branch of the industry as a necessary channel for distribution.

10. We believe that the practice of wholesalers selling Iumber and its products to people or concerns who are rightfully and reasonably customers of their customers is not in the public interest and is unethical.

ll. We believe in clear deffnition of industrial accounts in the Southern California area who are properly wholesale trade customers, who buy in quantity and who buy for use in the end product.

12, We believe that the traditional middleman function in the sale of lumber is properly the responsibility of the wholesaler who concentrates on this branch of the business and can perform this function at less cost than either the mill or the retail yard.

13. We believe the wholesale lumber branch performs a valuable service and therefore deserves the respect as well as the constructive criticism of the retail lumber dealer- to the end that, by mutual understanding, gleater efficiency as well as pleasure of doing business will result.

14. We believe the mechanics of handling orders and con ffrmations at the three levels-mill, wholesale and custo. mer, should and can be standardized to eliminate mis. understandings at time of loading and unloading.

Southem California Retail lumber Assoeiation

fuesdoy, April 7

Officiating: Hal A. Brown, Woodhead Lumber Co., Los Angeles; President, Southern California Retail Lumber Association.

8:30 a.m.-Board of Directors Breakfast meeting- Lido Room.

l0 :00 a.m.-Registration-Main Lobby. Equipment and Products Exhibits-Embassy and Colonial Rooms.

12:00-Kick-ofr Luncheon, Embassy Room; Music by Chauncey Haines, Jr.

Invocation-Dr. Paul F, Huebner, First Methodist church, Inglewood.

"The Lumber Industry and Its Future." bv Bernard L. Orell, vice-preiident, Weyerhaeusei Ti*ber Company, Tacoma, Wash.

"Report on Association Aftairs," by Hal A. Brown, president, SCRLA.

7:30 p.m.-"It's a Polka Party," with John Meloch's original Hofbrau Orchestra-Favors and Refreshments. Open HouseFamily Night at the Trade ShowEmbassy and Colonial Rooms.

Presiding : George KELLY, Sun Lurrr,ber Co., San Pedro

9:30 p.m.-Award of Attendance Prizes.

Wednesdoy, April 8

8:00 a.m.-OLD-TIMERS' BREAKFAST-Honoring all industry veterans who have completed 4O or more years of .continuous service in lumber and allied products (at least part of career in Southern California), and their Wives. Presiding: H. Park Arnold, Fox-Woodsum Lumber Co., Glendale.

10:00 a.m.-Playlet : "The Employer's Dilemma"-or-

"Who's Strangling Your Business ?"-with an Allstar Industry Cast (in the Order of Their Appearance) :

Clerk of the Court. Robert R. James

The Presiding Judge......Joseph K. Horton

The Counsel for Management. .Ray C. Foote

The Counsel for Employees. Henry Becker

The Employer. .. .Terry Mullin

The Sales Employee....Norbert Bundschuh

The Truck Driver. .Thomas D. Supple

The Assistant Manager..... ...Guy Barnett

Foreman of the J,rry....... .Leo E. Hubbard

12:0O-Business Luncheon-Embassy Room; Music by Pomping Vila.

Preeiding: Wayne F. MULLIN, Mullin Lumber Co., Los Angeles

"llow to Get Better," by Joseph E. Burger, director of public relations, H. V. Nootbaar & Co., Pasadena.

" and Not to Yield," by Dr. V. Orval \I/atts, economic consultant; author and lecturer.

?:00 p.m.-Annual Banquet-Embassy Room; Music by Chauncey Haines, Jr. Entertainment: Lloyd Lindroth, swing harpist, and June Rudell, song stylist; Rose Marie, America's premiere comedienne, with Buddy Freed, musical conductor; The Unpredictable WIERE BROTHERS, with Mildred Seymour at the piano.

Master of Cerernonies: Homer H. BURNABY. Sun Lumber Co., San Pedro

Thursdsy, April 9

12:00-Hoo-Hoo and Hoo-Hoo-Ette Luncheon-Embassy Room.

"The Retail Picture on a National Level," by H. W. Blackstock, president, H. W. Blackstock Lumber Co., Seattle, Wash.; president, National Retail Lumber Dealers Assn., Washington, D.C.

"The Future of Hoo-Hoo," by Robert E. Gallagher, Snark of the tJniverse; president, Thunderbird Lumber Co., Albuquerque.

Fashion $fusq7-'r$2sics to Bouffants ;" Co-ordinator: Emmeline Snively and Her Blue Book Models. Music bv Bernice Fav at the Hammond organ.

7 :00 p.m.-Annual Dinner-Dance-Frank Sennes' MOULIN ROUGE, 6230 Sunset Blvd., Hollywood, presenting the Extravaganza, "It's a Wonderful World," with star-studded cast.

Convention Arrangernents by Orrie W. Hamilton, Executive Vice-president, Southern California Retail Lumber Assn.

Annual ConventionAmbas sador Hotel, Los Angeles

TTII(ITESATE IIISTRIBUTORS DIRECT MI]] S}IIPMENTS IUINBER o PLWYOOD

By Gorlood fruck qnd Trallcr

DISTRIBUTION YAND

l3ilOl Bu6onk Blvd.

Von Nuys, Gallfornio

You Con Find o tlillion - Dollsr ldeo in o Visit to the Erhibits

The convention exhibit hall is the finest concentration of information, product samples, ideas and better business aids that a retail lumberman will ever see . until he returns to the convention the next year.

Yet but a tiny percentage of conventioning lumber dealers take anywhere near the full advantage of t.his opportunity which is usually so colorfully and interestingly set before them. A survey of Western Pine Association field representatives who attend about 25 conventions each year indicates few lumbermen may really understand the true purpose and potential of the exhibit hall aad all it contains. /

lO Musts for Building Merchqnfs

By JACK C. DIONNE

l. You ,rnust- believe in the community in which you work and be glad that you are permitted to work and live there,

2. You muet believe in your fellow men, including your competitors.

3. You must KNOW that you are in the best business on earth.

4. You must take a persond interest in your town and itr people.

''

'{It is gratifying to call upon a dealer who doee," one field : ' man reported. "During my calls (about 1,0O0 per year) I have noticed time and again the successful retailer is ueually one who has sought out and put to use information" materials and ideas made available to him by manufacturers, patt of which almost always comes frorn conventionB."

To assist retail lumbermen planning to attend their regionat and/or national conventions this coming season, here are some suggestions and pointers as gathered from the field men in answer to the survey questions:

WHY GO TO A CONVENTION IN THE FIRST PLACE?

The reasons for attending the convention are numerous. Business, usually, is the chief reason for coming, for the entire program naturally is built around methods and means for bettering retail lumbering, collectively and individually. There are other , less commercial reasons, however, including t.he relaxation of the trip and the visit to the city or resort area where the convention is being held; the renewal of old friendships, and respite from the pressures of the office and lumber yard.

From the business end of conventioneering, there are the chances to learn answers to business problems in addresses at the meeting sessions; to make contact with manufacturers, wholesalers and distributors; and to pick up ofiered merchandising aids.

PRE.CONVENTION PREPARATIONS

Prior to leaving for the convention city, make a list of the particular problems bothering you during the past year: bookkeep- ing, merchandising, materials handling, financing, inventories, product problems and other difficulties. It may be wise to make

5. You must havc thc confidcnce and reapcct of your townspeople.

6. You must know your business from the slab up.

7. You must know ttre goode you are sclling, the lines you should sell, and the New Products that are constantly coaning out.

8. You must know the Building needs of your community and feel that it is your personal job to Supply those neede.

9. You must know Plans and Specifications.

10. You must know $alesmanship.

11. If you are up to par on these ten musts, and you keep a smile on your face, and carry a large supply of real handshakes up your sleeve, and speak the language plainly and interestingly-then YOU strould be a hard rnan to take the business away from in Your Home Town.

detailed notes on them, and of the particular companies or individuals you may wish to contact for assistance. .Also, check your consurner and technical product literature file, and your counter displays and pieces to see if they are adequate.

HOW TO TOUR THE EXHIBIT HALL

Obviously you do not want to spend every minute between the scheduled business and entertainment sessions on the exhibit hall floor. The question is how to get the most out of the exhibits. Too often, the field men report, the retailer simply makes one quick spin around the booths, shying away from those which he may feel he has no need to contact, and picking up samples of

INTERTOCKING PANETS ond POSTS

FENCE Designs

READYMADE wos designcd for olfroclive, low cosl, eosily inslolled fcnce, bul homc owneru hove odopted lhis moleriol lo the moking of gorden houscs, romodos, lonois, portoblc ploy yordr, wind scrccns ond mony other homc improvemenlr. Ereclion of READYMADE interlocking ponels ond posts is so eo3y lhol cuslom looking fencc or gorden improvcmcnlr con bc osscmblcd with lhe leosi cffort. READYMADE Fencc ir builf of nolurol, wcqther rcsisfont, tnoffree Colifornio redwood thot will kccp its bcoufiful oppeorqnca ond losl o lifsfimc.

SEND FOR TITER,ATURE

Some Distribu?orships ore ovoiloble. Write us.

most everything which comes within his reach. Seldom does he have questions, and often he waits until a period when representatives are not on hand to slip up and pick up items in which he -may be interested. This is a process for short-changing ,himself. , Generally, field men agree a "two-trip" tour does the job best for a retailer. Trip One: a general swing around the exh.ibit hall, gathering materials on a "once-over-lightly" basis, noting individuals and firms with whom you may wish to discuss matters later or whose displays or .products arouse your interest. Trip Two is more specific; now you get down to details, going back to selected booths, asking questions, discussing problems, enlarging the library of literature on special interest items.

WHAT PART IN THE CONVENTION IS PLAYED BY THE E.XHIBITOR?

Some successful conventions are held without exhibits, but it is generally agreed an exhibit hall with the quality of displays which manufacturers provide today adds a great lift and sparkle to the whole convention picture.

But more important here is the fact that the display and the representative of t.he .nanufacturer are there to provide service to the lumberman. He is there to make sales, of course, and often does. But just as important, he is there to answer questions and help out with problems which may have developed in regard to his product. He can suggest ways and means for merchandising his product, and rperhaps new uses in the tbuilding field which can expand the product's market with the lumberman.

WHAT SORT OF QUESTIONS SHOULD YOU ASK AN EXHIBITOR?

Ilere you have your man trapped! Pin him down on service and delivery promises not kept, on product malfunction. Suggest more (or less) frequent calls on his place of business. Invite a sales pitch: make him show you why his product is better. Ask

,..him how to ;better merchandise the product through your store, *rtnd lor any available aids with which to accontplish ,better sales. '

Be charitable to the exhibitors. They have gone to considerable eftort and expense to come to the convention, set up and assign men to help you. Let them make their pitch you might be interested. It pays to attend a convention with an open mind.

WHAT ABOUT EXHIBITOR LITERATURE?

Load up! On your quick tour around the booths, gather up any and all material offered if it has the least bit of an application to your problems. On the specific tour (if you make it later, rather than earlier than the "quickie"), you will have a chance to concentrate on those firms' booths which provided the materials most interesting to you.

B_y all means, judge each piece of material prior to discarding it. Some you haven't seen before, some you have. Reconsider the familiar, and give every consideration to the new material. Modern p'romotional methods are open to you with such literature which can produce effective results at relatively low cost.

HOW MUCH TIME SHOULD BE DEVOTED TO EXHIBITS?

The concensus is at least half a day should be devoted to the exhibit hall. This might be split into two periods, and since morning exhibition times usually handle the lightest traffic, this is suggested as the best time to make the tour. However, since the size of display halls varies from convention to convention, no set period of time could be logically assigned here. For the sake of the business, however, it will pay every lumberman to make as much use of the exhibit hall and the displays and services ofiered there as he feels he can allow.

HOW DO YOU MAKE A CONVENTION EXPERIENCE WORK FOR YOU?

So you are back home. The convention can do you plenty of good but not if everything garnered there-materially and mentally-is forgotten. Take each idea, product data, merchandising suggestion, sales aid and tale of "success stories." Examine each individually, and determine if it might not be put to work for you.

Some of the success stories may be just stories, but others won't. See if the new merchandising ideas will appeal to your community, or if some variation might not work better. Explore the possibilities of rputting the manufacturer's l.iterature to work for you. Expertly contrived envelope stufier-size folders are often available which can be used in a separate direct mail campaign, or can be enclosed with invoices to old customers. Larger items may be worthy of giving away to your better customers, or for using as counter pieces. Often such items may be imprinted with your name at little expense.

Association officers fcel manufacturers' exhibits have a definite, positive part to play in the retail lumber dealers conventions. That is why most conventions have them and play thcm up to thrir Etme,t itDport&€G

The manufacturers themselves feel exhibits are a necessary part of their sales and service. They lay out surprisingly heavy expenditures annually to purchase booth space, create and build attractive, competitive displays, to ship equipment and displays to conventions scattered all over the country, and to assign personnel to work the display ooths.

T,he exhi,bit hall is a definite plus-factor for the retailer who avails himself of the vast opportunity offered.

Builders Gonfeience July 6-9

San Francisco.-Thousands of western homebuilders are expected at the first annual Pacific Coast Builders Conference, July 6-9, at the Sheraton-Palace hotel here. The event will be sponsored by the llome Builders Council of California in cooperation with local building associations. Earl Popvich of San Francisco has been named a director.

LUMBERIIEN'S 42nd ANNUAT mEETlNc qnd TRADE SHOW Of the Souihern Coliforni.t R,efqil Lumber Associotion

Ambossqdor Hotel,

Los Angeles,

April 7-9

This is the final_li_sting of Exhibitors who have signed for Booth Display space at the 1959 Convention and Trade Show of the S.C.R.L.A.:

Alsynite Company of America Harbor plywood Corporation

San Diego, Calif.

Los Angeles, Calif.

Brown Company HYster ComPanY

San Francisio, Lalif. Los Angeles, Calif.

Carlow Company

Los Angeles, Calif.

The Celotex Corporation

Chicago, Ill.

Insulite Division-Mando

Minneapolis, Minn.

Johns-Manville Sales Corp.

New York City, N. Y.

Kaibab Lumber Company

DEK Industries, Inc. of Calif. Flagstaff' Ariz'

Los Angeles, Calif. Koppers Co., Inc.

Douglas Fir Plywood Assn.

Tacoma' wash'

Encyclo,paedia Britannica

I-os Angeles, Calif'

Great Books

Los Angeles, Calif.

c/o Moss & Hallock

Los Angeles, Calif.

Lumbermen's Mutual Casualty

Co. and \il/estern Pacific Agency

Los Angeles, Calif.

Moisture Register Company

Alhambra, Calif.

Porter-Cable Machine Co.

Los Angeles, Calif.

Putty Stik, Inc.

Seattle, Wash.

Sager Weatherstrip & Calking

Chicago, Ill.

Sargent & Company

New Haven, Conn.

SoCal Building Materials Co.

Los Angeles, Calif.

Southwest Plywood Corp.

Compton, Calif.

Tarter, Webster & Johnson, Inc.

Los Angeles, Calif.

Unique Balance DivisionS. H. Pomeroy Company

Stamford. Conn.

United States Plywood Corp.

Los Angeles, Calif.

United States Steel Supply-

Division of United States Steel

Los Angeles, Calif.

West Coast Lumbermen's Assn.

Portland, Ore.

Western D\ro-Fast, Inc.

Los Angeles, Calif.

Western Pine Association

Portland, Ore.

Weyerhaeuser Sales Co.

Los Angeles, Calif.

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Age not guoronteed-some I hqve told for 20 yeorc-some Less

Not Scored of Bombs

I During World War Two an old Cockney in London was And he explained his attitude this way: ,.having a visit in a pub with some American soldiers. One "Ye see, I count me chances. Jerry, well e,s got to tyke r e r counr cnances. e.s l;;of them asked him whether or not he was badly scared dur- off, 'asn't 'ee? Then 'ee's got to Jro"" the Channel, an, that j ing the great German blitz of London. ain't easy for 'im, what with the ack-ack and the RAF. Then Thames Estuary, an' that's 'ard. Then ,ee comes to London; 'ee cawn't 'ardly miss.that. But then ee's got to find 'Ammersmith, then Acacia Road where I live, and then, like as not, I'm down at the pub, an' I ain't 'ome if 'ee 'its it."

HAI.TY BROS.

sAlrrA tnoilrcA

P.O. Box 385

ftlonufoctururs

Stock ond Deroil Flush Doors

CRESCEI{I BAY

Wirh Microline DOORS

THE WESTS HNEST FTUSH DOORS

Sold Through Jobbers to lumber Yards 0nly

Peoples lumber Compony Plons New Yord in El Rio

Ventura, Calif.-The Peoples Lumber Company is planning a new lumberyard in E[ Rio, Calif., said pieside,rt a. L Dingeman, _as a result of loss of some land and disruption of service at the main yard in Ventura because of the f.ee*av buil.ding_ through th_e area. Some of the milling operation"s of the Ventura yard would be transferred to tfre new vard but the regular retail operations will continue in the Ventura store, he added.

The.new -gl njo yard site fronts on Vineyard avenue with the railroad in back and embraces 14 acies owned bv El Rio Associates, headed by Milton Ramelli, which upiti"a for a zone change at the County Planning Commission hear- ing, March 5, that would permit the luriberyard. president Dingeman^and Ben Bartell., general t r"trrg.i of the peoples T,umber Comp-any, attended the heariri and the zbne change was to be considered at the CpC hlarin g March 23 in Ventura.

Grqnf Potter Joins lvory pine As Generql ftllonoger ot Dinubo

_ E, Pa Jvory,- presiden! ;_Gus Luellwitz, vice-president, and E. C. Olson, director of Ivory Pine Company^of California, announce that Grant B. Potter has been engiged,. g.rr"."i manager of its facilities at Dinuba. Mr. po-tt6r has 6een in the lumber industry for a number of years in various con_ nections. He went to Dinuba from Los Angeles, where he has been in the head office of Hunt Foods as manager and coordinator of their flmber activities, consisting o-f Ohio Match Company and Harbor Plywood Company.

c A R L o w c o l P A N Y

4 WAREHOUSES INOWI

To Serve Southern Coliforniq Deolers:

341 West G Street COLION, Golifornicr TAlbor 5-o6172

tl3+A Beggemer Strreel

VAN NUYt Californiq STonley 3-2936i STote 5-5421

738 Eost 59th Street

tOg ANGELES, Cslifornio Pf.eassnt 2-3137

TWX: [A 821

689t ncIhhy lvoae tOS ANGEIES, Colifornic Plesssnt 2.3136

We exfend o Cordiol lnvitofion t9 Visit our Dispfoy ql lhe Retoil Lumbermen's 42nd Annuol Convenfion ond Trqde Show-Ambossodor Hotel, Los Angeles-April 7 , 8, ond 9 '

WHOTEI'ALE DISIR,IBUTORS OF FLUSH DOORS -

Plqin qnd Prefinished:

ASH _ MAHOGANY_ BIR,CH _ MASONITEBEECH

HOII.YWOOD, JR. COMBINATION DOORS

FIR PTYWOOD - JAPANH'E PTYWOOD (Plqin qnd Prefinished)

PO]N$]DEROSA PITNE

MOULDINGS

Higb quality mouldings, stocked in quantitlt*

Maple Bros., fnc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt lllt attention and on-schedule delivery at Maple Bros., Inc.

Maple Bros,, lnc.

527 vy'egt Putnam Drlve Whittler' Callfornla' Oxbow A-2536

*Call today lor price inlormation

Hoo-Hoo Club 2 Goes Into Orbir qt Mqrch 6 Meering

The March 6 meeting of Los Angeles Hoo-Hoo Club 2 at Lakewood Country Club was attended by 90 hungry lumbermen, reports Ken Schmidtke of the Los Angeles office of Inland Lumber Company. The members enjoyed a fine prime-rib dinner followed by a color and sound film on the Space Age which was introduced by Jim Forgie. The movie was provided by Bill Bradley of North American Autonetics. The attendance prizes were distributecl by Charlie Jordan and Chuck Lember.

Earlier in the day, 52 golfers made the rounds of the Lakewood course. When some of the trophy winners left before dinner, President Don Braley formally announced that prizewinners rvould have to forfeit their awards if they couldn't be present to receive them. Another sad but necessary announcement was that with all the terrific enter-

tainment planned for future meetings, if the membership does not turn out in larger numbers the dues will have to be increased so that those who do not attend regularly will have to bear their fair share along with those who do.

The golf winners were Dealer Norton Hathaway of the Oceanside yard and John Gordon. Hathaway won the holein=one trophy and also the $88 cash in the hole-in-one pool. Gordon won the blind bogey of $32 cash.

They're looking for you at the next meeting brand-new schedule of Summer meetings goes gear in the club's "..@-ittg.

Cqrvel Brown on Committee

when the into high

Carvel D. Brown, vice-president and manager of Orban Lumber Co., Pasadena, member of the Southern California Retail Lumber Assn., has been reappointed to the Car-loading Committee of the National Retail Lumber Dealers Assn., Washington.

QUALITY

Fohricqfors

SPECIALIZING in Cut-to-Size Plywoods and Hardboards

C0MPLETE ST0CI(S for the Builder-Trailer and Furniture Manufacturers

I. BERGTR SAtT$ C(|MPANY

WHOTESATE DISTRIBUTORS OF PTYWOOD PRODUCTS

13937 E. Rosecrqns Blvd.-Sonto Fe Springs, Colif.

P. O. Box 2l8-tq Mirqdo, Colif.

UNiversity 84771

Adiacent fo Sonfq Ana Freeway-Fast Delivery ond Pickup

Pqrqmounf Pole Consfruction Co.

Completes Instqllqfion in Phoenix

Wirh Wqrren Southwesf's Poles

A l-ruge nelr. <lry shecl built u'ith \Varrcn Southu,'est's creosotecl constnrction Doles has iust beerr erected for United \\-holesale Distri^butors. Inc.. l,l-roenix. Arizona. bv tlre l'aranr,rrrrrt Pole Corrstrtrctiorr C,,. uf Paramt_rrrrrt, Calii. There are said to be clozens of variations in this tl'oe of construction, plans for which are ar.ailable from \\'irren Sorrthrvest, Irrc., Ir.O. Box 419, Torrance. Calif.. u'ithout

Tl'ris structure is caltable of holrling uncler roof mcire than 1,000,000 ft. brn lurnber ancl pl1-u'oocl. Spans bet.,veer-r poles crn the sicles are 22 feet, arrcl the wiclth insicle is 40-feet. lleiglrt from krlvest point at eaves is 22 feet, ancl at the top tif the poles the height is 26 feet. Galvanizecl iron roofinqn:ts ttscrl.

It is interesting to trote that this structrrre \\-irs brrilt in an ttrb:rn area anrl 1)asses all builrling-cocle rerlrrirenrents. The poles, eaclr of n hiclr n'oul<1 be seli-supl.,,,riirrg ii starrrlinq alotre, rvill last tnore than 50 1.ears in the grouncl an<1 is saiil to nrake tlie structure the 1on'est-cost, pirnt:rr"rerrt builclinp. that can be constructerl. It is also ideal^for hav barrrs. nral chinerl she<ls, c:rttle barns and packing shecls.-

Plywood Producers Told of Big Mqrket for Wood Kifchens

Kitcherl cabinets in 1959 are expectecl to account for saies exceeding $500 million at retail, Xlarrrice E,. Collins of Chicago told nrembers of the Harclu'ood Ph.rvood Institute regel.tly at the annual meeting of the gr()up. Another billion <lollars u,il1 go into kitcherr Components for nerv hon.res and olrl. at'r'ordirrg to -\lr. Collirrs. n.lro is execrrtir.e secretary of the National Institute of \\'-oo<1 Kitchen Cabinets.

"Nearly 85/" of these cabinets," he said, "wili be of u.oorl con,struction. .L1rt year,.accorcling to a tracle source, factory- brrilt rvood kitchen cabinets l-tad-55.3/c of the market, joL- brrilt n'oocl cabirrets 27.3%, and nor.-u,ood cabinets 16.4'%.,'

New Building qt Hunters Point

Tl.re San Francisco Housing Atrthority announced that construction. of a $210,850 commrrnitl- ienter building at Hrrnters Point .lvas expecte<l to start by mid-March. 'the t'oocl frame ancl stucco builcling will house an auclitoriurn. cltrbrooms, lourrge ancl kitcheriancl 91 m equipmerrt, rvith completiotr expected this November. There ai" 3t.O+Z aDartrxents in the mrrltiple horrsing in the area.

charge. Tl.re photo was taken preservirrg consultant. orr lris tl-re Arizona territory.

by Warren E. Hoyt, rvooclmost recent srving through

You crddVAlUE wi'thADGO

ARTESIA FTUSH ALL.WOOD HOLLOW CORE DOOR

Another ADCO Prodvcl SPECIFICATIONS

CORE

l. Seven Ply<ll-wood conltruciion

!. All core moleriol thoroughly kiln dried

$. Timc proven lodder typc hollow core

4. Eighrcen crosr ribs in eoch corc

5. rrll 2" *ilet qnd rqils

6. VentiJotcd corc

7. tock blocks, two sides 4" x 21" including stilc

GtUE

t. Hor plote press-rcrin bondcdt *Cofd press produclion ovoifoble lo ruil unusuol climotic condilions.

FACES

tf. Foce veneers in oll commerciol species

I O. Delr sqnded

DIMENSIONS

I f . Obioinobfc oll stock sizes to 1/O xt/O

12. Obtoinoblo in fhicknerses lt/a" and lt/t"

13. Speciol sizor qnd thicknesses ovoiloble on spacific quotqtion3

14. Speciol dctoils ovqilqble when required

15. All doors fully guoronlced

Fully Guqronfeed - Built Flql ro Sroy Flqt - Proven Superiority

NNAI WAREI{OIJSE THE

FACITITY ASgI'RES ilN'NEDIATE DELIVERY FROM CO'UIPIITE STOCK DOOR, WITH THE AIL.WOOD HORIZONTAT CORE Aff

19th ANNUAL CONVENTION PROGRAM

Yosemite National Park, California

Sundoy, April | 9

Early arrivals may tour the scenic wonders of beautiful Yosemite National Park. Annual LMANC Golf Tournament will be held at Wawona Golf and Country Club-Charlie Dart, K-Y Lumber Co., Fresno. chairman. Cocktails and Di;rner6:00 l).m.- Ahrvahnee hotel.

Mondoy, April 20

8:00 a.m.-Lnmbermen's o1d-fashioned, outcloor Chuckwagon Breakfast (weather permitting).

9:00 a.m.-Noon-Registration, Nlain Lobby, Ahu'ahnee hotel.

12:00-Luncheon. \Velcome by Hamilton Knott, Yosemite Lumber Co., Fresno; president, Lun.rber l{erchants Association of Northern California.

1:30 p.m.-Keynote Address by Frank W. Lovejoy, merchandising and sales executive, Socony X,{obil Oil Co., New York City, ancl past presiclent, Neu' York Sales Executives Club.

2:30 p.m.-"Businessmen in Politics and Gor.ernment." by Orlo M. Brees, regiorral director, National Association of Manufacturers.

3:30 p.m.-Ladies Tea (Gentlemen at leisure).

Tuesdoy, April 2l

9:00 a.m.-LMA Business session ar.rcl Election of DirectorsIndian l{oom.

12:00-Luncheon-Main Dining room ; Frank M. Heard, vice-president, LX,IANC, presiding.

1:30 p.m.-Report and Forecast by H. W. Blackstock, H. \\'. Blackstock Lumber Co., Seattle, \\'ash.; president, National Retail Lumber Dealers Assn., WJsh.. D.C.

2:30 p.m.-Inspirational and humorous talk by Frank MacDavis, Springfield, I11., u'e11-kno\\:n newspaper correspondent, Raclio-TV counselor-commentator ancl motion picture u'riter-director.

3:30 p.m.-LMANC Directors meeting and ar.rnual Election of officers.

3:30 p.m.-Laclies Program.

6:00 p.m.-Indrrstry sponsored Cocktail Party.

7 :00 p.m.-Dinner, "Firefall" and Entertainment.

6:00 p.m.-Industry sponsorecl Get-Acquainted Cocktail PartyIndian Room.

8:00 p.q.-President's Banquet, Harnilton Knott presid- ing. Introduction of new Officers and Directois ar-rd Farewell to outgoing president. Dinner dancing, Entertainment and all-star convention finalc.

LllA Treosuror L E. Horton (lefr).. President Hqmilton Knor (cenfer) ond VicePresident Fronk M, Heord,1958-59 ofiicers of the progressive ossociction, will rein the 1959 convenlion octivities this month

Shirley

SCRLA Membership Meeting

(Continued from Page 5)

for Plywood" in a most emcient manner. These two executives know their products thoroughly and from all reports and indications, a steady flow of all species and grades to the Southland is assured for the boom months iust around the corner.

Lowell Kolb, vice-president and manager, Mullin Lumber Co., Los Angeles, gave a complete re.port on problems encountered by the Lumber Grades committee during the past several months. Homer H. Burnaby, president of Sun Lumber Co., San Pedro, covered tl-re Labor-Management field. He is chairman of the board, Lumber Employers Council, Los Angeles, and his remarks were well received.

Following the question and answer period, President Hal Brown gave a complete resume' on "What's Cooking in the Lumber and Allied Products Ir.rdustry." This leader in his field knows his industry thoroughly and delivered his remarks straight from the shoulder.

A reception was held for the new members immediately

following the full afternoon of educational exchange of ideas, and the cocktail hour in the Los Angeles room of the Statler was enjoyed by all who were lucky enough to attend this splendid event managed by Orrie Hamilton.

In his Bulletin report to the SCRLA membership following the Conference, February 26, Executive Omcer Hamilton reported, "The session was under the able leadership of Hal A. Brown, as president of SCRLA, and his ready wit and acumen really kept the meeting moving.

"Credit is due for a successful meeting to everyone who attended, and especially those who participated in the program. It takes a good amount of time and effort on the part of each participant to prepare for such an event and our Panel and speakers surely did themselves proud.

"It isn't every Association which can draw on its Membershio for such excellent soeakers who know their subjects from practical experience. We are indeed proud of them and others their equal whom u'e had to pass up this time due to a full program.

"Thanks, then, to all who participated-the listeners, the qrrestion askers, the moderators, and the speakers."

INDEPENDENI!

You Bet We Are ! !

We're independenl but we wouldn'l dore miss suggesting the right moteriols for your porticulor iob. Becouse we're independenf we don't hove lo push ony one monufocturer's brond ond we never submerge our convictions. We'd rother hove fhe freedom to select the product thoi will do the best iob for you. Affer more ihon 40 yeors in lhe business we've developed fine suppliers ond dependoble mill sources. ll's our speciolized obility to meet eoch customer's needs, combined with our independent policy, thot odds up fo o service you'll olwoys rely on.

For the besl in plywood, Simpson boord,Formico, Mosonife Brand Producfs, Acousficol file.

Corvolho (lefi) ond Vivion Ahlin of rhe SCRIA ofhce stofi qro 3hown in close-up in leh pholo cnd in oction or the right, registering Aclive ond Atsociafe members of whom you may be oble ro pick out Tom Fox, Bob Sieverc, Fremonl Foresl Products' Pete Speek ond Doryl Bond, Norton qnd Steve Holhowoy in the throng.

In Southern California's fabulous San Fernando Valley, rains are "very unusual." But when it rains, if pours. That's when you get the sfraighl facts on doors.

That's when Signoture Homes told their material supplier "We're sold on Kambercore" doors in the new Signolure Norlhridge development-homes in the $21 ,750 to $22,900 el ass.

Andy Anderson, Tract Superintendent for Signoture Northridge, said, "Wifh 'KAMBERCORES,' we had the least warpage of any doors we've ever used. That's true even during our rainy season. That difterenl core sure makes a difference!"

Arnold Koblentz, vice-president in charge of sales for Signolure Homes, said, "We've had nothing but compliments on the 'KAMBERCORE' flush doors in our Signolure Northridge homes. When we put a piano-like finish on fhose beautifully grained panels, each one is pretty as a piclure. And women notice things like that."

Ask for the Free Brochure that shows how "KAMBERCORE" flush doors are built better (like an airplane wing) and why they hang better. To shuf the door on your iroubles with doors, phone or write for the Free Folder now.

Smoller Side-Looding Kilns Prove Big Cqpocities Attoinoble

Over 1,250,000 board feet of Douglas Fir, Hemlock, Western Red Cedar and Port Orford Cedar studs are being seasoned in three 42'x30' Moore Cross-Circulation kilns at Round Prairie Lumber Company, Dillard, Oregon, according to Ralph Sandstede, sales manager and plant superintendent.

The three kilns are of the side-loading type, each with a holding capacity of 50,000 board feet of lumber.

"No doubt we could even increase this present capacity by going to more severe drying schedules," Sandstede said, "but the absence of even slight hair-line checks in the grade indicates the drying schedule we are now using is a sales advantage in this competitive business."

Gene Krewson is general manager of Round Prairie Lumber Company.

Explaining that space was at a premium when the kilns

were installed, Sandstede pointed out that the kilns, together with housing for the automatically operated boiler, were easily installed in a line along a steep hillside. Fork lifts are used to place lumber packages through large size door openings directly into the kiln rooms.

"We have found from experience that having three kilns is an advantage to allow us to easily accumulate a kiln charge of one species so the lumber can be dried using a temperature and humidity schedule designed for that particular item," Sandstede added. "At Round Prairie. we place quality over quantity."

Each of the three Cross-Circulation kilns is equipped with separate controls for completely automatic operation with temperature and l-rumidity being continuously controlled and recorded. Automatic electrical starting equipment reverses air circulation periodically to send high velocity air circulating across 16 feet of lumber width, where it is then reheated to obtain uniform drying conditions. The ultimate result of this operation. is uniform final moisture content through the complete charge.

No fireman is required to be in attendance at the modern kilns, which are steam heated at 15 pounds pressure. A Cleaver-Brooks package oil-fired boiler, equipped with a burner designed for the most economical fuelheavy weight oil-supplies the steam at oil costs of less than one dollar per thousand board feet of lumber.

Reflecting on the advantages which the kilns offer his company, Sandstede states : "We are now equipped to furnish our customers with uniformly dried studs, either to moisture content specifications of standard grading rules, or to their own moisture content specifications to meet the end use of their product."

Round Prairie Lumber Company was one of the first to steel-strap studs in packages to allow loading and unloading of boxcars by mechanical equipment.

All kiln equipment and structural steel for the buildings was prefabricated and furnished by Moore Dry Kiln Co.

'Two Houses in Every Fomily'

(Continued from Page 9)

Lu-Re-Co, the system of pre-assembled wood componentsexterior panels, roof trusses, and interior partitions-for light construction.

Retail lumber dealers throughout the United States are being franchised to manufacture, distribute and sell Lu-ReCo built components. These must be built according to the specifications contained in the F.H.A. bulletin and each component carries a Lu-Re-Co shield testifying to this compliance and identifying the fabricator of the part.

"The future is bright," declares Mr. Thompson. "As long as we can develop better products and better ways of making them and using them, our standard of living has no ceiling in sight."

lMAnogement Conference

(Continued from Page 6)

nen and Nervell, Inc., spoke on "Advertising and Merchandising for Retail Lumber and Building Material Dealers."

Included in his speech were tl-re subjects : Setting Advertising Objectives, Selecting Nledia, Creating the Proper Image of Your Firm, Customer Couveniences, Displaying Merchandise, Getting Employee Support of the Prograrn, The Advertising Itself, The Ad ltself, Where to Get Help with Layouts, llow X{uch to Spend and, last but certainly not least, Bodnar stressed the Importance of Continuity the necessity of having a consistent program of advertising at regular intervals throughout the year.

A discussion period followed during which Dealers Wendell Scott and LMA President Hamilton Knott queried Bodnar in regard to proper Yellow-Pages advertising, and San Jose Dealer Ed Phole brought up tl-re benefits of institutional advertising.

Hanford Dealer Steve Ross asked Bodnar to discuss tl-re rnethods of checking results of advertising and how to tie in with manufacturers' national promotions. Lafayette Dealer Tom Jacobsen, Sr., brought up the problem of "donatiorr" advertising (high school and college annuals, etc.).

fn answering Fresno Dealer "Doc" Snead's question of how to break down an average advertising budget of l/" of the gross, Bodnar said that he felt that from I to sl of tl,e budget should be spent in weekly newspaper advertising (avoiding issues carrying big grocery and department store advertising).

The veteran Southern California lumberman, Leo Hubbard, secretary of Hayward Lumber & Investment Co., then spoke on "Collection Laws, Lien Laws, Bonds and Stop Notices," interspersed with several real-life examples of various defects in the laws and the constant threat of

in these laws brought about by various

- Francis Brown, editor of Western Building, was the final speaker of the day on the subject, "New Markets, New Merchandise, New Trends in the West."

The second and final day of the Cor.rference was entirely devoted to the subject of "Financial Management," reserved for Association members only. The program's four speakers, each an acknowledged expert in his field, were Frank Muncy of Muncy, McPherson & Co., CPA's; Robert E. Hunter, Jr., vice-president of the Crocker-Anglo Bank in San Francisco; William Clecak, partner in the law firm of Doyle & Clecak, San Francisco, and G. E. "8i11" Tadlock, production manager of the Lumbermen's Mutual Casualty Co.

Fronl row; Slocklon Deqlers Bob ond Don Bloir' Second row: Ken O'Neill O'Neill ond Ellis; Bob Kirk of Yoeger & Kirk, Sonlo Rosc, ond Art Posl Delono Building Moieriols,

of of adverse changes

pressufe groups.

SAN DIEGO HOO.HOO INITIATES FIVE KITTENS AT MAR,CH 6 CONCAT

Five "Kittens" and one reinstatement of an old "Tom" held the interest of more than 60 Hoo-Hoo at the Concatenation, March 6, by members of San Diego Hoo-Hoo Club 3 following a dinner and meeting at the Speedboat Club on San Diego Bay. Following the serious portion of the meeting, members adjourned to the "sports" area and participated in various games until the early morning hours.

tional City. Stanley E. Lewis, also from TW&J, National City, was reinstated into the great fraternal order of lumbermen.

The five "Kittens" who saw the light of day were Koerner Rombauer, T. M. Cobb Company, San Diego; Raymond P. Pauls, Chula Vista Lumber Co., Chula Vista; Elmer C. Kittelson, Dixieline Lumber Co., San Diego; Kenneth E. Wyant, Lumber & Builders Supply Co., Solana Beach, and Jim Pierce, Tarter, Webster & Johnson, Na-

As usual, the well-trained San Diego Nine performed the Concatenation without a hitch. Snark lohn Collins invited Past Snark Jim Smith to preside at the initiation, which he did. Jim is also Vicegerent for the San Diego district this year. Other members of the Degree Team included Roy Batt, Bill Seeley, Wes Thomas, Bill Pumfrey, Don Schrage (chairman for the evening), Bill Evenson, Edward Gavotto and Perry Smith. Don Bufkin, past Supreme Nine member from Los Angeles, presided as visiting offrcer. Chuck Hampshire, secretary-treasurer of the club, was on hand as the official recorder for the event.

The American Products Company and American Milling

Company, of San Diego, were co-hosts at a cocktail partv preceding the well-served dinner and festivities of the eve- ning. Yes, they really d.o a swell job in San Diego, be it a dinner-dance, Concat,. picnic, beach party, golf to-urnament, or what have you-these folks havi the ,.-Know-How.,,

Douglos Fir Plywood Amendment Dqte Exfended

.The Commodity Standards Division, U.S. Department ot Uommerce, announced March 17 that the effeclive date of Amendment 2 to Douglas Fir plywood Commercial Standard CS 45-55 has beJn extended'from March 20 to May l, 1959.

Amendment 1 to the Commercial Standarcl still became effective March 20.

This extension was provided after consideration of the v.iews.expressed by tesling laboratories and manufacturers that the earlier date, Maich 20, would create a hardship within some segments of the industry.

SAN DIEGO HOO-HOO (top rightl: Roy lqtl,Snqk John Collinr, Bill Evenro (leh to tigh0l

Bob- 5utto, Sill Seeley, Roy Schroge 6d group wh@ping it up (top lefil

Eddie Govotlo cd Chuck Hmpshire .ufling <qps wifh Snqk Collinr od grop (center .ightl Ccl Gwotto, Dm Bufkin ond Eddie Gwotfo with c6solutely nothinq d their mindt but rhe'coer&.on {lower leff)

The Smirh boys:Sid od son Jim dre prime movss in Ho-Hoo Club 3 llower rightl

NATIONS IIIOST CO'YIPIETE LINE OF PRESERI,ATII'ES FOR EVERY PURPOSE

OOPPERNA|E "25d KENITE"g, TGNITE'101" LIQUID REDWOOD LUMBER SEA1S "G"6OK' KEN 1TE,,7,,

S. F. Hoo-Hoo Club 9 Going WqY Ouf to Mqke April 24 Dinner-Dqnce 'the Most'

Circle Aprll 24 on your calendar and get ready for a -big evening out *ith the lady, becaus,e Aprtl 24 is the date for thJ San Francisco Hoo-Hoo Club 9 annual DinnerDance. This year's dance and party lvill be held at San Francisco's "Village" (formerly Italian Village), located intl.re heart of the-cityls enteitainment capital, coruer of Columbus and Lombard. The big party is scheduled to get underway at 7 :30 p.m. rvith an industry-sponsored. cocktail party hoirr (and then some), with dinner and dancing comrnencing at 9:00 p.m.

Club-9 has gone to considerable expense in getting Dick Reinhart and his "big-sound" 7-piece orchestra for the occasion, according to President John Prime, and the whole evening promises to be a record-breaker in all waY,s:.__

The pre-dinner cocktail party will be held in the Village's big night club lounge, complete with piano bar for cocktail music and request tunes.

Tickets are now on sale ($7.50 per person) and may be obtained from any of the following Club 9 officers and directors: John Prime, Jack Dollar, Ben Ward, Art Wall, 9ay Bradt, Max Cook, Bob Nelson, Lloyd Hecathorn, Bob Kilgore, Harry Hood, Charlie White, Bob Strahle, "Doc" White, Dick Hogan, Jim Knox or Fred Buckley.

Jim Knox, Rounds Lumber Co. (YUkon6-0912) is_ticket chairman. Lloyd Hecathorn, Arcata Redwood, and Jack Dollar, The Robert Dollar Co., will handle the publicity'

Spoulding Yord Gets Permit

Dinuba, Calif.-Construction of new dwellings continued strong here in February, with the total at ten new homes up to Feb. 19. The W. R. Spaulding Lumber Co. during the month recorded a permit for a 6-room dwelling and carport at 358 Wayside Drive, representing building costs of $13,000.

PEG- BOARD

As the llcsonite line grows, eo grow your profits. Show these populcr pcnels lo your cuslomers ond wolch them sell then' lelves. *eed we eqy more? Ercepl to odd thot you crrn gct rhe full slory on fllosonile from your PCA mdn.

Distribured by Prcilic

wirh building moteriol ycrds in principol Gentral ond Northern Golifornic Gities

Generol Oftices: 400 Alobomo Si. KLondike 2-1615 Son Froncisco

IIVIPORTED &

Coble Address "slvllTHco,' Pqsqdenq

ASfl

Wholesslers Mill Agenrs

WE ARE SOFT.TEXTURED DOMESTIC HARDWOODS YARD STOCK

SPECIATtSTS

TOUISIANA STOCK FOR EVERY ruRPOSE FROM

Direct Shiprnents: Mixed Cors or Sfroighf

C.B.Snnru CoupANy

mAflfNG ADDRESS: P. O. BOX 2207, SlAt/oN D, PASADENA, cAttFORNtA YARD IOGATION: l20O mtNES AVENUE, ttONtEBEt[O, CAUFORNTA RYon l-6759

Riverside 'Blqck Cqf' Nighr

Riverside County Hoo-Hoo Club 117 made it "Black Cat \ight" for the regularly scheduled meeting on Friday, March 13. Dinner rvas served at 7 :59 at the Rusty Lantern restaurant at Beaumont on Highway 99. An up-to-date report on the Air Force Thunderbirds was given- through the showing of a new movie. The Club ll7 board believeJ a short, constructive movie showing, with a longer period

FIR REDWOOD qnd

after the dinner for social get-together, pleases and benefits the most members.

Diqmond Gqrdner Expcnding Stores Into Inlond Empire; Johnson Nqmed To Heod Northwest Refqil Division

Diamond Gardner Corpo- ration has created a new division within its Inland Empire operations, the Northwest Retail division, and James O. Johnson (right) has been promoted to liead it as general manager. The announcements were made by Leo V. Bodine, vicepresident of the company's Timber, Lumber and Retiil group. Prior to his promo- tion, Mr. Johnson was spe- cial assistant to the distiict manag'er, Santa Rosa, Calif.

"This is the first step toward an expanded chain of retail stores which will serve the Inland Empire," Mr. Bodine said. "Diamond Gardner feels that the dynamic growth of this area must be served by modern and convenient retail stores."

Mr. Johnson, who is from Monrovia, California, attended local schools there. He graduated from the Retail Lumbermen's School at the University of California and the Building Materials Dealers Credit Association course, Los Angeles.

After serving with the army in World War II in the 1Oth Mountain division, he went to work for the Arcadia

Ltrmber Company, Arcadia, California, for- the next eleven years in various capacities including credit, lumber handling, sales and pricing. In 1957 he joined Diamond Gardner in Santa. Rosa.

Dian.rond Gardner has two retail stores at the present time in the Inland Empire, one in Spokane and another in Albeni Falls, Idaho. They are part of a chain of 86 stores on both coasts that sell lumber and other building supplies. In addition to lurnber, the company pro- duces paperboard, paper- board cartons, matches, woodenware, and molded pulp products.

ilalou$ WINDOW

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CAII OUR ilTETAI. PRODUCTS DIVISION FOR PROFIT-MAKERS AND VOLUME.BUILDERS

Our enlarged Metal Products Division carries complete stocks of building materials that retail lumber merchants can buy with confidence-products that are wanted, that yield a satisfactory proftt and build volume.

Hogan Wholesale is headquarters for Aluminum Casement Sash, Horizontal Sliding Windows, Patio Doors, Jalousie Windows, Awning Windows and other equally fine types of modern metal products for homes, industries and institutions. Windows are shop glazed at our plant-and aluminum beads installed. Complete units shipped to you, ready for your customers to install.

LOOK TO HOGAN \,VHOIESALE FOR THE BEST lN ALUMINUM WINDOWS AND DOORS AND SUPERIOR BUILDING PRODUCTS

New Profit$

I\BW PRODUCT$

NEW PROTO C-CLAMPS HAVE PATENTED "PERMA-PAD''

Featuring a swivel pad that is guaranteed never to come off, the new line of forge<l steel C-Clamps just announced by Proto Tool Company, a Los Angeles division of Pendleton Tool Industries. Inc.. offers extra-deep throats, heavier, sturdier spindles. The new line was to be available about L{arch 1 in 2, 3 4, 6, 8, 10, and l2-inch capacities, with minimum proof tests from 2700 to 8000 pounds. Universally useful, CClamps have literally thousands of applications in fabricating, welding, and building industries. Proto C-Clamps meet Federal specifications GGG-C-406a, Type 1, Class A, Grade A, Style 1 & 2.

All inquiries regarding NEW PRODUCTS, New Literature or booklets and other items mentioned in this section should bC AddTESSEd tO THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

ing section consists of a one-piece h'ub and a one-piece bottom which is flanged and beaded for stiffness, and five permanent dividers welded into a rigid assembly. The five per'manent compartments measure 21" wide at the face, 15" deep and,7" high. The overall height of the Rack is 651".

are at a .premium, this adhesive will solve the problem because it is called "the one adhesive to all purposes." Brush in cap is another added feature well-liked by the consumer trade. This new package is now available only through W. J. Ruscoe Company, Akron l, Ohio, and its respective jobbers.

AMERICAN SHOWER DOOR INTR,ODUCES NEW LOW COST ..SAFETY MAID" UNIT

The Catalog Storage Rack is available in gray or green baked-on enamel and, like all F-G-M storage equipment, is Bonderized to assure a fine, long-lasting finish. For infor'mation, write the Frick-Gallagher Mfg. Co., Wellston. Ohio.

To fill the need for an inexpensive tub enclosure which still retains quality features, An.rerican Shower Door Company recently introcluced their new "Safety Maid" to thc trade. Featuring low-price, vinyl plastic panels which are patterned to look 'like glass, the new unit is absolutely safe. It has full, heavy-duty mirror polished aluminum framing and two aluminum towel bars. Highquality vinyl panels will withstand impact and the manufacturer claims this unit is enginee red to remain strong and attractive for years.

Another feature important to builders is that "Safety \{aid" may be installed quickly

Merchandising Panel displays five sizes of Clamps, which feature throat, and swivel pad never to come oft.

No. 45 stocks and the new Proto Cforged body, deep that is guaranteed

NEW CATALOG STORAGE RACK PROVES REAL TIMESAVER

Office personnel who frequently refcr to a large number of different catalogs and bound information will find the Catalog Storage Rack produced by The Frick-Gallagher Mfg. Co., Wellston, Ohio, an i,nvaluable aid. It can be used with equal advantage by one person or, when centered, by two, three, or more persons. It allows maximum storage capacity in minimum space of oftenused catalogs, permits a high degree of organization, quicker access for reference, and protects literature from unnecessary handling.

Based on the famous Frick-Gallagher Rotabin principle, the Catalog Storage Rack is a series of four independently revolving trays in which catalogs may be filed. Each rotat-

A. Ii'. NETH LUlulBER SALES

NEW PLIOBOND PACKAGE

W. J. Ruscoe Company announces a new 29c package of Goodyear Pliobond which ties in with the national advertising program to the trade. This new card has the bottle nro'unted flush to the bottom so that each card is self supporting, pre-punched and prepricecl for easy, fast impulse sales. Reverse side carries interesting animated sales message. This well-known product is said to be fincling more and more markets because of its versatility. Where space and inventory

and easiiy in a minimum of time, thereby saving labor costs. Homeowners rvho remodel or add a new bathroom may also take advantage of the easy installation of "Safety Maid." Illustrated information on the extremely low priced "Safety Maid" unit is available on request from American Shower Door Company, 936 North Cahuenga Blvd., Los Angeles 36, California.

13625-C Venturq Boulevord, Shermon Ooks, Colifornio Southern Colifornio Representotive for Dqnt & Russell, Inc.

Vqn Nuys 7576

NewProfitips...

PLASTIC LOG SCALE TALLY CARDS NOW OFFERED LUMBER INDUSTRY

HURST PLASTICS, creators of manY new specialty ideas in the plastics field, has offered a new line of weatherproof, plasticized, 1og scale tally cards and other forms used in the lumber industry.

These plastic Log Scale Tally Cards have many unique features:

1. They are permanent-made of heavyduty, durable plastic.

2. Guaranteed to remain in perfect shape through all weather conditions. Snow and rain have no effect on this material.

3. Simple to use-can be written on with any kind of pencil. Erasa,ble with either rubber eraser, or can be washed clean with soap and water.

4. Long lasting and economically priced for every-day hard use.

Mar.ry other special forms can be made with these same features. Such forms as boxcar and truck tally-out sheets have been produced successfully. Supply houses ancl jobbers are still welcome, as production is geared for indilect selling.

MASONITE PANELOK SYSTEM TO BE MADE AVAILABLE TO LUMBER DEALERS THIS MONTH

The Masonite Panelok system, a tested method of modernizing old walls and making them useful for display and storage, will be distributed nationally starting in April on the crest of nationwide publicity in connection with the NAHB Research-Masonite house at Knoxville, Tenn., in which Masonite Panelok was used in closets. kitchen. living room and other rooms. Panelok is designed especially for modernizing but may be usecl also in new construction.

Three new shades of walnut will be available for the panels in the Panelok system, Antiqrre, Cham,pagne and Ros6. The fourth shacle in the Royalcote line, Misty Walnut, or plain, unfinished panels also are available. The imprinted panels come with random grooves or ungrooved.

This modernization idea is a new concept for interior walls. It consists of the hardboard panels / wide and 8' high, held vertically against steel splines which are barely visible between the joints, and Adjust-a- bilt fixtures which fit into the splines to hold desks, shelves, dressing counters, cabinets, magazine racks, pictures, closet storage items and other objects. Af ter installation, the grain-imprinted hardboard panels require only waxing, or a coat of lacquer, shellac or clear varnish to protect their finish. Natural surfaces may be primed and painted, enameled or lacquered.

A full complement of selling aids has been made available to dealers. These incltrdbthe floor display which is given to dealeis" who purchase a minimum order of panels, lockstrips and accessories; a counter display, a pf,csentation kit for dcaler salesmen to use

NewLiterqtlrre...

This striking floor display featuring the functional new Panelok Wall System is given to dealers ordering a basic stock of the grained hardboard panels, lockstrips and accessories. Shown in the rack is an important unit of the sales aids, a colorful presentation book for use on the sales foor. Misty Walnut is the pattern of the panels shown, while the panels on the opposite side are Antique Walnut, with samples of the other available imprinted grains superimposed. The open triangle permits the dealer to insert cardboard printed with a promotional message.

with builder or consumer prospects, samples, newspaper advertising mats, mailing piece, door sticker and wall banner. Literature includes a brochure, a technical bulletin and a price list of the 55 accessories.

Following meetings in Chicago, Washington, D. C., and San Francisco, Masonite clealer salesmen were prepared to take orders for the new product. Plants in Laurel and Ukiah, CaliT., will produce and grain-imprint the edge-grooved panels. Sales in a test area demonstrated there are two major ntarkets for Masonite Panelok-residential and commercial. The system is es,pecially helpful in making available more room in closets. Special brackets are available for woorl shelves, which dealers can supply from their Iumber stocks.

The industry-sponsored Tree Farm progranl means wood for man's use; food and shelter for wildlife; recreational areas; water and soil conservation.

The Western Pine Association's new 8page booklet featuring the color-on-wood idea, "Nature Makes News," shows five beautifully decorated rooms, each backgrounded by wall surfaces treated in the new color-on-wood concept. Though wood's surfaces have been tinted with stains such as pastels and traditionals for years, the approach shown here is the use of bright, rich colors in combination with wood's naturally warm grains and knots. This is the basis for an entire advertising campaign which the association kicked off in February. Included in the booklet's color idea display is a family room in clear grade vertical paneling and stainecl a lively "Fuego Flame," a living room in knotty paneling stained a blue-green "shadowy Shoshone," a beclroom backed with paneling in a light-green stain called "Cimarron Sky," a rough-sawn, knotty paneled dining room wall heavily pigmented in yellow to a finish called "Yellowstone," while a delicate blue-gray glaze called "Silver Sierra" adds softening highlights and sophistication to a modern kitchen in knotty grade paneling. Designed as a counter piece for retail lumberyards, single copies may be obtained free of charge by writing the Western Pine Association, 510 Yeon Br.r,ilding, Portland 4, Ore. For more than one copy, net cost is fir'e cetrts each, F.O.B. Portland.

A new edition of the Commercial Standard for prefinishecl wall panels, designated Prefinished Hardboard Wall Panels, CS17658, is now available to the industry, according to the Commodity Standards Division, U. S. Department of Commerce. The revised standard provicles physical requirements and tests for strength, water absorption, linear expansion, hardness, gloss, and resistance to light, heat, humidity, acid, alkali and staining. It also sets forth the standard commercial sizes and tolerances and furnishes a means of declaring compliance with the Commercial Standard. Copies of CS176-58 may be obtained from the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C., at 10c per copy.

Complete, illustrated instructions for builcling a patio with translucent fiberglass reinforced plastic panels are featured in a new brochure published by Filon Plastics Corporation, El Segundo, Calif., "How to Build for Better Living with Filon" (Form #151)' which may be obtained free of charge by writing Consumer Service Department, Filon Plastics Corporation, 125 Lomita St,, El Segundo, Calif.

A 4-page brochure covering the design and performance features of the new dual-range, fully power-shifted Hystamatic transmission is now available from Hyster Company. A cutaway showing transmission components is also included. For your copy, contact your nearest Hyster ind'ustrial truck dealer or wtite to Hyster Company, 1003 Myers Street, Danville. Illinois.

lUlanufacturers of Quality Old Growth Douglas Fir

Prompl Shipmenf by Cargo fo Serve fhe Refail Deolers of Southern Co,lilornio o,nd Arizonq

LUlUlBER-

o Long dimension, plonk ond timbers for your speciolty requirements.

o Yqrd stock items by direct mill shipment or from our inventoryof Wilmington, Cqlif.

PLYWCDOD-

Complete inventory of interior qnd exterior plywood for immediote delivery from our Wilmington, Colif., worehouse Members-Douglas Fir Plywood Associofion

lead Lumber & Plywood Co.

4|. Folling scene qt Coos Hecd Timber Company's Logging opercrlions neqr Coos Boy, Oregon

Ancient Eostern Woods

Early in the present century, wood technologists pulled wooden door beams out of the mud that for ages had covered forgotten cities near the mouth of the Euphrates River in the ancient country of Chaldea.

When they identified the wood in those doors they were surprised to find that it belonged to forests growing only in the Andaman Islands in the remote East Indies. It was mute testimony to the high importance placed on wood as a building material in this ancient land; for the route which ships must have traveled to carry these timbers to their place of use, and this before the time of compasses, followed the whole coast of India, a distance of about 7,000 miles each

uftlns hnelBoards to Size withthe...

An Editorial

NuSprs'.by Goldberg

Writing in The fgs Angeles Times of Sunday, March 29, abott theifpjected new $10 million auditorium to be constructed on the developing Civic Center Mall, Music Editor Albert Goldberg said:

"

.And one hopes the planners will remember that an auditorium is primarily a place where music and speech are to be heard. They cannot be heard satisfactorily unless size is restrained to minimum limits.

.

"Nor is so-called acoustical engineering the answer to all the problems of hearing. It can help to avoid echoes, but our observation has been that acoustical engineers are generally more concerned with the transmission of a high level of sound quantity rather than with quality. Almost all new American halls are deficient in the properties which enhance the quality of musical tone.

"Every musician knows tl-rat wood alone is the most desirable reflector of musical sound; that is why, in spite of modern advances in synthetic materials, string instruments and piano sounding boards are still made of wood. In all the new German opera houses we visited last year, the walls of the auditoriums were constructed of wood and there were no acoustical problems. We inquired about the fire hazard and were told that present methods of fireproofing fulfill all requirements of safety.

"Maybe it is presumptuous to make these suggestions to experts. But a great deal is at stake; we may be forgiven for lvanting Los Angeles' new auditorium to be the most beautiful, the most attractive and the best sounding one in the whole world."

way, or a total of about 14,000 miles for a cargo of this planking.

It was figured by the finders of the planks that ships of those days could not have carried more than ten or twelve thousand feet of lumber at a time, and each trip would have taken about two years. We know nothing about freight charges six-thousand years ago when this building was estimated to have been done, three-thousand years before the days of Nebuchadnezzar, but that must have been very expensive building material, even at the lowest possible rates.

lVlore than a hundred high school forestry students of the Redwood Region come together each spring for an Annual Junior Loggers Conference.

INDUSTRIAI SPECIALISTS lN FOREIGN ond DOMESTIC HARDWOODS ond SOFTWOODS for every requirement

Ditect Car ShipmentsTruck & Trailer -'or LCL from Yard Stocks OUR MOTTO: Quality and, Quantiry GUARANTEED

BRUSH II{DUSTRIAT LUMBIB COMPANY

Ooklond Hoo-Hoo

To See Giqnts Ploy Ar April Meeting

After Fish Grotto Dinner, April l7

Oakland Hoo-Hoo Club 39 will be in attendance at Seals Stadium itself for its regular April meeting. Bud Kinney has purchased 75 tickets for the Giants game on Friday night, Aprrl 17. This is on the Friday night before the club's regularly scheduled April meeting and will take its place. The club will meet at Spenger's Fish Grotto in Berkeley, have a quick dinner, and board its own specially chartered buses for the trip to San Francisco. Aftir the game, the buses will return the Hoo-Hoo to Spenger's to pick up their own cars. Tickets may be obtained from Bud (Western Dry Kiln) Kinney or any member of the board. San Francisco Hoo-Hoo Club 9 members are invited to take part.

S. F. Hoo-Hoo Club 9 Nqmes

Ghorlie Whire ro Fill Boqrd Voconcy

San Francisco Dealer Charlie White, head of White Lumber Company, San Francisco and Daly City, has accepted a position on the board of directors of San Francisco HooHoo Club 9, Club President John Prime recently disclosed. Retail Lumberman White accepted the position on March 11 following the resignation of the CRA promotion and publicity director, Barney Bates, who retired because of the huge CRA-sponsored redwood promotional program scheduled for this year.

Coll us lor PIilAPPIflE llIAIlOGAllY

You'll find greater quantity, better selection at the West's largest hardwood firm. More than 2,000,000 b.f. Philippine Mahogany is now on hand-in all thicknesses of AD and KD lum-

ber selected for light or red, flat or ribbon grain. s/8"x4", 6", and 8" T&G paneling; mouldings and wood. Order any quantity.

r Douglos Fir

o Ponderoso ond Sugor Pine

(-Courtesy of lumbq Soles Co. )

'Be q illerchqndiser to Succeed in Yqrd,' President of WesternRetoil Lumbermen Tells Seottle Hoo-Hoo

"Be a merchandiser of building materials and allied lines if you want to succeed in the retail lumber business," Morris S.-Tarte told western Washington dealers and members of Seattle Hoo-Hoo Club 34 at its February 25 meeting at the Washington Athletic Club. Dealer Tarte served as 1958-59 oresident of the Western Retail Lumbermen's Association, which had just concluded its 56th annual convention in Portland the week before. As secretary of Columbia Valley Lumber Company of Bellingham, Washington, and manager of its ten retail yards, he spoke with the authority of 23 years in the lumber business.

To the above theme, Tarte admonished members to observe the following objectives :

"Build an organtization-management team that provides efficient administration and succession of man-power."

"Be a constructive factor in every community in which you do business."

- "Win ancl maintain leadership in your chosen field. Among other things, give unexcelled service ancl an adecluate range of good quality merchandise, and price consister.rt therewith."

"Work for the improvements of standards and practices in the industry. Be ready, ahvays, to give others in the industry the benefit of your experience on the theory that a strong competitor is a good competitor."

Tarte reviewed the changes that have come about during the past quarter-century in the lumber business. He pointed out tl.rat in the middle 1930's, ffi/o of the average retail Iumber dealer's business was in lumber and cedar shingles, u'itl-r the balance in paint, hardware, millwork, rolled roofing and a ferv u'allboard items.

"Today, this is what the inventory of a diversified retail Iumber yard operation woulcl look like: h.tmber approxi-

rnately 3l/n, cedar shingles less than I ol l/r, tvallboatd (including plyrvood, insulation board, insulation and plasterboard) I5/o, roofi.nC a%, millwork 8/c, paifi 4/c, hardwate 7%%, cement 2o/o, electrical 12/c, plumbing 1/c, floor covering l/c, suuclries 9c/o (plaster, brick, flue-lining, coucrete blocks, etc.).

"During the past trverrty years, mauy iten.rs have been

DEALER MORRIS S. TARTE (left), retiring president of the westgrn Reloil Iumbermen's Assn., shown ioining Seolile Hoo'Hoo Club 34, os Vi.e-Presidenl Bob Bornemon (rishf) of the club rec6ives his oppli<o' lion. ln bo.kground ore Hoo-Hoo John W. Allen, vicegerent Snork; Roberl Grimm, depuly Snork; Fronk Andre, treosurer, ond Jdmes G. Miiler. supreme r.',t".hr,l;IrjJ.,i[,:ro.,o Mircheil. s6cr6forv'

tOS.CAt LUMBER COMPANY

Wholesale SUGAR P|NE Di*ributors

Compfete fnventorv Pond. Pine Cleors Cedcrr

Whire Fir Speciol Detoils

tudlow 2-5311

added. One of the reasons is to give the customer better service. Another is to add items which have a larger margin of profit."

Tarte then pointed out the low returns the average yard obtains on its investment and urged that operatois alert themselves to new opportunities that can increase turn-over and profits. He cited home construction as one field of oper- ation that offers excellent possibilities and wl-rich his own organization has successfully followed-where the yard undertakes to render to its customers a complete service from the initial planning right through completion of the finished strrlcture. In this way, the yard maintains control of specifications and all materials recuired.

"We sit down with the cultomer and talk to l-rim about his building plans, how much of a house he is going to need, if he owns his .lot, how much money he has to pay down and how much he can afford to pay a month. If he owns his lot, we have to find out where it is, if it is in an improved area where FHA will take the financing. Then we discuss the type of house he would like to have-.

"Many customers have their own ideas and we find that costs.would run 25c/o to 50/o more than they can afford. So we diplomatically start tearing them down io their income, the money they have on hand, the size of the lot, the location and neighborhood, so, in case they have to sell, the house will have a fair resale value.

"Then, after we have adjusted things to fill their needs and budget, we take them to the Drafting department to draw up a preliminary plan. Then we ask ihe man ancl his wife to come into our office-or we go out to their homechat with them and make any final changes that might be qracle and work out a final drawing, plus sfecification-sheets and everything to pass FHA spe-ifications.

"Then we ask if they have i preference in contractors. If they do, we ask him to bid on the iob and then invite two or three other contractors. We shouid have at least four to give competitive figures so the customer is satisfied he is getting a good house at a fair price.

"During the time the Drafting department is drawing up plans, the interior decorator is woiking with the wife on color schemes, floor coverlngs, counter tops, etc., so all this can be worked into the specifications. Th6 plans are all finished and everything is set. The contractors have turned in their figures and the home owner picks the low bidder. Then we take their down-payment and place a first mortgage on their property as we are going into interim financ-

ing in order to control the sale and so we are sure that all bills are going to be paid and we are going to get our morley.

"Before we go on tl-ris interim financing, we get a definite commitment from a lending institution that it rvill take over this mortgage when the job is complete. When the contract is awarded, u.e sit down with both the contractor ancl the home owner and explain to tl.rem that the house is going to be built according to these plans ancl specifica-

Specializing in the Efficient Distribution 0f

MAHOOAI{Y ANd APIT(}NG lrom BETTER MIttS in the PHIIIPPII{E ISTANDS

:MAHoGANY

IMPORTIl\G COMPAI\Y

l44l Huntington DriveSouth Pasadena, Calif.

MlC0 Brand (Philippine Mahogany) Products for Building

BAGAC Brand (Apitong)

Products for Industry

Representing: Nasipit Lumber Co., Bislig Bay Lumber Co., and Insular Lumber Company

tions and that no changes are to be made.

"ff, for some reason or other, there is a change to be made, the contractor cannot make it without first giving the owner a cost on rvhat the change would amount to. The contractor and the home owner then sign an agreement, the owner puts money in escrow with us for the added work so there will be no argument when the job is complete and everyone'rvill be h"ppy.

INSECT WIRE S(REENING

"Each month the contractor brings in his bills for plumbing, wiring, etc., and we make out our check to pay the various sub-contractors. This is the only way we can control the job and keep it from getting out of hand.

"When the home owner wants to do some of his own lvork, we write a separate contract for that portion. For example, the painting. The contractor will then allow a certain amount for it. The loan is set up so tl.rat in case the home owner does not perform, there is enough money for the contractor to go ahead and finish the job so neither the contractor or ourselves are stuck with an unfinished building.

"Another service that retailers can give today is interior decorating. Our interior decorator helps choose colors for each room in the house and mixes tl-re paint so all the painter has to do is pick up the material which is marked ior each room where it is to be used. Wallpaper is planned ahead and draperies have been worked out for each room ready to install when the owner moves into his new house. Wall-to-wall carpeting, if to be used, is picked out ahead of time ready to go down the minute the house is completed.

Dr. Dorcld H. Cldk (letl), Wchingtd Stqte Institufe of Foresl Produ(b, Seaitle, ond House of An<ientt Ser C. D. LeMcis. Scrmtrlo, vis the qichitect'i rcole model of rhe building which will reploce lhe holf-cmtury old "House of He-Hoo" built by ihe Sottle cfub lCLl , 3,/l/591

WE EXTEND A CORDIAL INVITATION TO ALL

Built-in ovens, surface units, dishwashers, etc.. are selected in advance with reference to the color scheme and held in readiness to install so no. one is held up on the job.

"All of these materials come from the luinber yard so the customer doesn't have to go to another plaie to buy them. They are right here in-stock! -

"Planning and financing is not new. We have been doins it for over 25 years. What is new is INTERIOR DEC: ORATING*getting the floor coverings such as carDets .and linoleums, draperies and appliancei. One of the main reasons for adding these lines is io give one-stop service to the customer. Just like the super-mlrket ! The bnly differ_ ence is what we have to sell f since our competitors have the s.ame prod,ucts, it boils down to just plain'SERVICE,,; the dealer said.

"As to what the future holds, component parts will defini.tely grow and be used by a majority of tie yards. you will see more and more yaids going inio land d6velopment

and, in some areas, the retail yard will actually be the prrme contractor.

"You will see a highe-r caliber personnel working in the yard-tetter trained, better educated in the piod_ ucts they have to sell so the customer will have ail the confidence in the world when he talks with the sales_ man about his building problems.

"That is one of the weaknesses in the retail lumber industry today. Neither management nor the men have taken the interest in learning about their products so they can be an authority on -building mate;ials."

Eost Side Deolers Dine

A dinner meeting for owners and top of the East Side Lumbermen's Grouo ot fornia Retail Lumber Assn. was held at rant in Downey at 6:30, March ll.

management onlv the Southern Calithe Hearth restau-

Aisrhorpe Storts lmmediotelY to Build New Chico Yord on Sire of $I OO,O(X} Fire-leveled ProPertY

Chico, Calif.-Dealer Fred Aisthorpe announced that by the end of March he expected to be started rebuilding his lumberyard and showroom following the disastrous $100,000 fire of -Friday, February 13, that destroyed the Aisthorpe Lumber Company building and about one-half of the hundreds of thouiands of board feet of lumber in the yard. The veteran retailer told The California Lumber Merchant that his plans include a new showroom about S0/o.latge.t than the bld one, and Tl-re Merchant expects to be in Chico the day it opens to photograph and report this dealer's heroic .,,d""troi and confidett-." lt, his industry in the face of his personal disaster.

To compound the tremendous loss suffered by this excellently managed retail yard, .Dealer Aisthorpe had- only the first-of this year completed remodeling of his showroom (CLM, l/t159> and already had going. one of the finest stores in Northern California to serve the remodeling and clo-it-yourself trade.

The huge fire February 13 engulfed almost-half a city block. Wlien the alarm was given at 3:30 a.m., fierce flames were already almost 100 {eet high and spreading beyond the store, where the fire apparently started, into the stacks of lumber. A county fore-try truck aided city firemen and policemen in the mop-up operation far into the day.aft_er 40 regular and volunteer firemen finally contained the flames.

The front area of the Aisthorpe building, including the business office, mailroom and storage for pipes, redwood and plywood, was gutted but remained standing. The rear poriion, a long storage shed, collapsed for a total loss' Owner Fred Aisthorpe, who hurriedly returned to Chico from San Mateo or.r being informed of the fire, said tl-rat thanks to the

fire department's wbrk the company safe and all its contents, including the records and accounts, had not been clamaged. Two trucks parked in the yard were almost destroyed.

The dealer declared on the scene of the disaster that the retail yard would continue in business, with reinstallation of the telephone at the yard the very first order of business. "We will be back in complete operation very soon," he added. The company building and yard stocks were reported insured.

The fire apparently started in the Aisthorpe building,

PACIFIC HARDWOOD SALBS CO.

about 50 yards from the front, in a storage and work area. Some sawdust from lumber trimming was reportedly on the floor along with odds and ends of roofing and sheetrock material. Only the heroic work of the firemen saved a neighboring church, the Pacific Telephone building, and nearby nomes.

long ferm Finoncing Plqn Offered To Firms in lumber lndusfry

Chicago-A leading commercial finance company announces a -new program of offering long-term (S-year) capital financing to growth corporations in the Lumber Industry with a minimum of $100,000 and a maximum of $1,000,000 to any one company. Sidney Feuchtwanger, president of Commercial Discount Corporation, Chicago, one of the nation's leading private financing companies, said "After a year of experimentation, we have decided that long-term 5-year capital loans to growth companies in manufacturing and distributing are feasible and sound. The results of our extensive study show that the maioritv of growth companies can usually find short-ter- ucco--od.tions, but long-term financing is another matter."

Feuchtwanger added that the new setup would differ from underwriters' public stock issues by involving no share of ownership of profits in the growth ,company or voice in management, and will be based on demonstrated earningS power rather than the value of fixed assets of the borrower, although the usual type of business loan collateral will be involved.

"In order to qualify for the program," Feuchtwanger said, "a company must have competent management, a history -of company profits and ability to repay the loan over the five-year. period, expansion possibilities and proof that the new funds will be put to constructive use.

"Nobody can long continue to accumulate inventories, pay labor, overhead and fixed charges, provide for continued production and growth, without adequate long-term capital with which to turn around and expand," he concluded. -

Invest in Americq Week Due

The ninth annual Invest in America Week has been scheduled for April 26 through May 2, according to J. Earle Jardin, Jr., national vice-chalrman-and head oithe-Executive committee in charge of the observance. Invest in

America, which was first observed in Los Angeles in 1951, is now a nationwide informational program with more than 200 participating cities.

"Because of the threat of Collectivism and the 'Let George do it' attitude, we initiated the vital Invest in Ameiica program to arouse interest and to keep the citizenry al€rt to their precious free enterprise heritage," Jardin stated.

FOR PRE - HUNG

lf your door soles ore folling off becouse you do noi offer o PRE-HUNG DOOR UNIT, consider doing so. PRE-HUNG DOORS ore toking over fhe morkef! Write to us obouf mochinery.

PONDEROSA PINE DOUGTAS FIR

WHITE FIR. SUGAR PINE INCENSE CEDAR ANNUAI PRODUCT|ON 56 /l,lflLrON

High Altilude, Solt fextured Growth MODERN MOORE DESIGNED DRY KITNS

Monufocturer

IUA,TBER

HHFA Authorizes 3,OOO Low-cost Housing Units for los Angeles

Housing Administrator Norman P. Mason on March 20 authorized the use of Section 221 F}JA mortgage insurance to finance up to 3000 units of low-cost private housing in the city of Los Angeles, California, to help rehouse families being displaced by governmental actions. Mr. Mason speci-

fied that at least 2050 of the units should be provided by new construction.

Displacement is being caused in that city by tl-re Bunker Hill urban renewal project, the Sawtelle rehabilitation project which is being undertaken without governmental assistance, extensive highway and freeway construction, code enforcement, public school construction, and site acquisition for an airport and other public construction.

Los Angeles has been certified as a high cost area for purpose of this certification. The period of. amortization for these loans may run for as long as 40 years. To facilitate the financing of homes under this program, the Federal National Mortgage Association is authorized to purchase these mortgages over the counter or under an advance commitment. For further reference: Norris Poulson. Mavor.

THE PERFECT REDWOOD FINISH!

Mode only of heot-treoted pure oils. ls FORTIFIED with SRO-101 to protect the noturol beoufy of Redwood from destructive sunroys, roin ond weolher.

Conloins no rosin.

Leoves o strong duroble film which exponds ond contrqcis withoui crocking.

Perfecled ofter 10 yeors of supplying the best Redwood Finishes to 1000's of solisfied users.

By the Monufocturers of Securily Plostic-Spor.

Order Now"REDWOOD Finish Fortified."

Bbls. 5 Gol. Gol. Quqrts Pinls . wholesole only

l62l No. lndiqnq Slreel, los Angeles 63

Telephone: ANgelus l-0358

PARTNERS NOW-I. S. "Brownie" Brown (left) and Ray Sedall, shown "taking five" in the back yard, recently formed a partnership in the Industrial Lumber Company, Glendale, Calif., servicing retail lumber dealers throughout the trade area on a wholesale, direct-shipment basis.

Riverside Hoo-Hoo Concqtenofe Eighr New Kittens lnto Club

The recent Concatenation meeting of Riverside County Hoo-Hoo Club 117 was reported a very great success, due to the efforts of Russ McCoy of the McCoy Lumber Company, Hemet. It was held at the Canadian Springs resort and enjoyed by a fine turnout. The eight now new members who were initiated were the Kittens:

Vernon Craig, Rialto Lumber Company; Allen Jones, Squires Lumber Co., Colton; Frank Lipis, Sand Door & Plywood, San Bernardino; Gilbert Piling, Cresmer Mfg. Co., Riverside; Charles Ray, Hale & Greenslade, Calimesa; Bill Rtgg, Rugg Lumber Co., Upland; George Thompson, U.S. Plywood Corp., San Bernardino, and Rodney Wilson, Cresmer Mfg. Co., Riverside (still a prime supplier of Kittens).

(Tell them Aou suD i.t in The Calilornia Lumber Merchant)

ilonufqcturerc of:

Door Fmmer

Window Fromes

Double-Hung Windows

Sliding Windows

Acme Sliding Door Frcrmes

All Aluminum Screens

"lobor-Sover Units"

IITIIBERS

.'Douglos Fir qnd Redwood Kiln Dried Cleors

. Ponderoso Pine - Plywoods

. Simpson Products - Sheetrock

,,SATISFIED CUSTOTAERS OUR GREATEST AsSET"

Dependoble ServiceLow Competirive Prices

Speciolizing in Lumber Yqrd Orders

Anywhere in Southern Cqliforniq

INTR.ODUCING-

The LABOR-SAVER Window Unit

Completely Assembled-Reody to Operote

-lncludes-

Window FrqmeWindowsSqsh BoloncesSqsh lock

Window SropFull Bound Aluminum Screen

Double-Hung UnitsSliding Unirs (Sliding Sqsh Removqble)

Mqnufqclured in All Sizes

Jobber: of:

Bel-Air Doors

Fir Doors

Glide-All Unirs

Weiser locks

Columbiomqtic Screens

Miscellqneous Hordwqre

Southern Coliforniq Wholesole Lumbermen Tolly First Yeor; Heor Notionol Speoker ond Elect Cloy President

Election of new officers and directors of the Wholesale Lumbermen's Association of Southern California is announced by the one-year old organization of wholesalers. Charles.E. Clay, president of Clay Lumber Company (Forest Products Sales Company), Inglewood, was elected presi- dent of the wholesale trade group succeeding John F. Hanson, partner in Gulf Pacific Lumber Co., Ini.. Encino. who served as the first president of the association.

^ James W. Newquist, president of James W. Newquist Company, _Pasadena wholesale firm, was elected vice-piesi- dent. Ted Roy, president of Roy Forest Products Combany, Van Nuys, was elected by the board of directors to serve a new term as secretary. William J. Hanen, California manager of Al Peirce Co., Long Beach, was elected to the post of treasurer.

New directors elected to three-year terms by the membership _were William _E,. Baugh, president of Iiaugh Bros. & Co., I-e5 Angeles;O.D. (Bud) Burger of Pacifii Fir Sales, now headquartered in San Marino, and Carl E. povnor. president of Wholesale Forest Products Co., Beverlv Hills. Other directors continuing in office, in addition to the elected officers mentioned above, are Iohn F. Hanson. and Stark Sowers, vice-president and geneial manager of Inland Lumber Company, Bloomington, one of the foiinders of the trade group.

Retiring directors whose terms of office recently expired were_James W. Co_oper, _formerly of W. E. Cooper WholeIlle Lumber Co.; B. B. Hoover, A. L. lfoover Co., and A. C. Penberthy, Jr., Tacoma Lumber Sales, Inc.

The Nominating committee of the wholesaler organiza_ tio.n_consisted of Jim fotg,9, associate in Robert S. O"sgood; Fld Fountain, partner in Ed Fountain Lumber Co.: Cirl E.

Poynor; Peter V. Speek, president of Fremont Forest Products, and Fred S. Thompson, president of Inland Lumber Company.

Election meetings for the board of directors and officers took place following the first annual membership meeting held in the Sheraton-West hotel's Terrace Room last month. Principal speaker at the annual meeting was Donald R. Meredith, president of the National-American Wholesale Lumber Association, who spoke on "What It Takes to Be a Real Wholesaler."

Following the appearance of the well-known national wholesale association official, who had journeyed from the East coast to speak before the Southern California group and also sit in on the organizational meeting of ttre National Wood Promotion Committee at Palm Springs before emplaning to Hawaii for a vacation, the local organization had the pleasure of hearing a special report on Pacific coast activities of the National-American by Donald R. Andrews, western manager of the N-AWLA.

Of considerable interest also to the large gathering of wholesalers attending the annual meeting was a very informative discussion by Roy C. Pender, assistant freight traffic manager of the Southern Pacific, who reviewed both the background and current developments in the rail freight-rate situation. President John F. Hanson presided at the gathering.

At the annual meeting the following wholesaler member representatives were in attendance: Robert P. Baugh and William E. Baugh of Baugh Bros. & Co., Carl W. Baugh and Bob Male of Carl W. Baugh; Mike Walsh, Fairhurst Lumber Co.'of California;Harry H. Selling, R. F. Kreisler, Jack SeCoy and John P. Weston of Far West Fir Sales

I Co.; Walter W. Kuck, Charles E. Clay and Cornell Norby of Forest Products Sales Company (Clay Lumber Company) ; Ed Fountain, Frank Bader and Dick Lloyd of Ed Fountain Lumber Co.; Peter V. Speek and Daryl Bond of Fremont Forest Products: Tohn F. Hanson ancl Edward G. Karst of Gulf Pacific Lumblr Co.. Inc.: R. B. Hoover, A. L. lloover Co.; H. E. Whittemore, Los Angeles Lumber Co.; Herb Meier, llerb Meier Lumber Company; James W. Newquist, James \A'r. Newquist Comparry; Dennis Gilchrist aud O. D. Burger, Pacific Fir Sales; Ted Roy and Jim Russell, Roy Forest Products Company; W. T. Smith and Dick Voelzke, Smith-Robbins Lumber Corp.; A. C. Penberthy, Jr., Tacoma Lumber Sales, Inc.; Seth J. Potter and Alan \,Vetsel of Tarter, Webster & Johnson, Inc., Los Angeles; W. E. Bright and Ed Difani, Tarter, Webster & Johnson, Inc., Van Nuys; Carl E. Poynor, Bob Pallow and Chan Mahoney, Wholesale Forest Products Co., and Richard Fenton and William G. Bralev. Wholesale Lumbermen's Association of Southern California.

Guests present included Arlow Squires, Golden West Lumber Co.; A. W. Neth, A. W. Neth Lumber Sales; John Vertin, Sierra Lumber & Plywood, Inc.; James W. Cooper, Standard Lumber Co.. Inc.. and Stanton Swafford. E. T. Stanton & Son.

A. K. Wilson Wins Appeol

Arthur King Wilson, wealthy Reno lumber operator convicted of evading payment of $118,078 in employes' withholding taxes, won a new trial in an opinion March 10 which set asicle Wilson's federal district court conviction and was written by the retired Appellate Judge William Denman before the jurist committed suicide March 9. Associates said the judge finished writing the ruling the afternoon of March 9 and it was filed March 10, by Judge Barnes, who concurred in it with Chief Judge Pope.

In August 1956, Wilson was found grrilty by Federal Judge Goodman of evading payment of income-tax deductions for employes at his Samoa, Calif., lurnber mill. Wilson appealed and the U.S. Court of Appeals sent the case back to determine if there was sumcient element of "wilfulness" in the finding of "guilty." Judge Goodman again found Wilson guilty on July 29,1958, and sentenced him to 18 months in prison. Again Wilson appealed. The late Judge Denman's opinion chided the federal judge.

Dingemon Heqds Peoples Yords

A. J. Dingeman was re-elected president of the Peoples Lumber Company, Ventura, California, at the stockl-rolders and directors meeting held February 28. Other officers tramed were : Elliott Blanchard, vice-president; L. D. \Alillis, second vice-president, and Robert Dallmun, A. A. Milligan, R. B. Gould and Robert X{artin, directors.

Noted Dqte

"Who can tell me," said the higtory teacher, "what was the most important date in all Roman history?"

"I know," said Wise Willie, "it was the one Cleopatra gave Mark Antony."

Modesiy

When every pool in Eden was a mirror That unto Eve her dainty charms proclaimed, She went undraped without a single fear, or Thought that she had need to be ashamed. 'Twas only when she'd eaten of the apple

That she became inclined to be a prude, And found that evermore she had to grapple

With the much-debated problem of the nude. Thereafter she directed her attention, Her time and all her money to her clothes, And that was the beginning of convention, And modesty as well, so I suppose. Reaction's come about in fashions recent, Now the girls conceal so little from the men, It would seem that in the name of all that's decent, Someone ought to pass the apples round again. Author Unknown.

Gircus Wisdom

She had just been hired for a job in the sideshow of the circus. and she said to the boss:

"Is there any particular advice you'd like to give me before I start to work?"

"Yes," he said, "don't ever undress in front of the bearded lady."

SCARBURGH

COMPANY, Inc.

IMPORTED FOREST PRODUCTS

San Francisco (ll):

150 CaMornia Street

EXbrook2-8268

EXbrook2-8350

TWX SF 1248

An Optimist

They found a lot of courage that simmered in the sun, They blended it with patience, and just a bit of fun, They poured in hope and laughter, and then with sudden twist, They stirred it all together, and made an optimist.

Life's o Funny .Proposition Afier All

By George M. Cohan

Did you ever sit and ponder, sit and wonder, sit and think, why we're here and what this life is all about? It's a problem that has driven many brainy men to drink, it's the weirdest thing they've tried to figure out. A thousand different theories the scientists can show, but never yet have found a reason why, with all we've thought, and all we've taught, why all we seem to know-is we're born and live a while, and then we die. Life's a very funny proposition after all, imagination, jealousy, hypocrisy, and gall; three meals a day, a whole lot to say, when you haven't got the coin you're always in the way. Everybody's fighting as we wend our way along, every fellow claims the other fellow's in the wrong; hurried and worried until we are buried, and there's no curtain call. Life's a funny proposition after all. When things are coming easy and when luck is with a man, why then life to him is sunshine everywhere; when the fates blow rather breezy, and they quite upset a plan, then he'll cry that life's a burden hard to bear. Though today may be a day of smiles, tomorrow's still in doubt, what brings me joy may bring you care and woe; we're born to die and don't know why, and what it's all about; and the more we try to learn, the less we know. Life's a funny proposition, you can bet, and no one's ever solved the problem properly as yet; young for a day, then old and grey, like the rose that buds and blooms and fades and falls away. Losing health to gain our wealth, as through this dream we tour; everything is guessing, nothing's absolutely sure. Battles exciting and fates we're fighting, until the curtains fall; life's a funny proposition after all.

The Ediror's Decision

LUMBER o PLYV9OOD VENEERS o LOGS from the Far East, Africa & Australia

Los Angeles (86)r Baser & Co. 440 N. LaBrea Blvd.

WEbster 8-6261

An authoress of some note in her day once asked a famous editor to give his opinion of something she had just written, and which she proposed publishing. She wrote the editor:

"If this work is not up to the mark, please tell me so, for I have other irons in the fire."

I{e sent the manuscript back with this short note: "Madam, I suggest you put this book with your other irons."

We hqve the Forest Resources

CEDAR We hqve the desire ond copobilir] to solisfoctorily core for your Stroight or Mixed Cors promptly.

Faciory ProdugrcMouldings-lnlerior Trim Cut Stock4lued Ponels

Farms assrre Timber lor the Future

A TRUIY DEPENDABLE SOURCE OF SUPPIY . .

Federol Aid Projects . .

Richnrond, California, deep-water port of 100,000 population on San Francisco bay and one of the first California cities to engage in urban renewal activity, has had its workable program to eradicate slums and blight recertilied until 1960. Four urban renewal projects are currently underway, two in execution and tlvo in planning; 770 of 903 families in the Galvin Industrial Park Project have been relocated, and some have been relocated from the Eastshore Park Project area. Surveys liave been completed in the Hensley Industrial and the Potrero Project areas. The Housing Authority has 500 lowrent pu'blic housing units under management. Refer: Mayor Carl tr. Lyford.

The Communitl, Facilities Aclministration has approved a $35,000 federal advance to Casper, Wyoming, to finance preliminary planning on construction of about 40 miles of new street pavement, storm sewers, curbs and gutters, and irnprovement of certain streets at estimated $8,366,500 costs to start during 1959. Refer: Mayor W. S. Anderson; Project No. Wyo. 48-P-300i.

Las Vegas, Nevada, has had recertified until 1960 its workable program to eliminate slums anrl blight and guide its orderly development. It is now considering three urban renewal projects in its west side area. The Housing Authority has 140 low-rent public housing units under management, with 75 additional units in preconstruction stage. The city reports the start of a 20-unit housing project for the elderly without federal assistance. Refer: Mayor Reed Whipple (pro tem).

The workable program of Anchorage, Alaska, to eliminate its slums and blight and guide its future development has been recertified until 1960. Rehousing of families from the Government Hill project is being assisted by Section 221 F}{A financing, and the \Mestchester project is in planning. Anchorage reported the sale in 19.58 of $8,200,00O in bonds f or construction of port facilities, which started in September, and construction of improvernents in the Goose Lake recreation area. Last year the city of 11,250 population (1950) condemned 100 substandard dwellings and demolished 50. A school location plan is slated for completion in 1959. Refer: Acting Mayor Hewitt W. Louns'bury.

o Quolity producls from lhe world's best Mills

o Dependoble service from quotolion fo finol delivery

o Over 50 yeors experience in the exporl-im' port field

o Prime importers serving the wholesole lumber trode exclusively

Cqll the Atkins, Kroll representoiive neoresi you {or deoendoble ond occurote informotion ond quotoiions on oll imporied wood Products

ArruN r&Co.

Tlre Colorado communities of Aurora, Boulder, Cortez, Florence and Sterling havc received a $21,990 URA grant to prepare plans for their growth and development. Refer: W. M. Williams, director, Coloraclo State Planning Division, 130 State Office Bldg., Denver 2. Plumas county, California, has had recertified its workable program to eliminate slums and blight in the unincorporated communities of Quincy and American Valley and environs. Quincy, 87 miles west of Reno, Nev., is one of the few built-up areas, the county seat, and a tracling center for lumber and cattle-raising sections. County officials stated that substandard housing in the Quincy area, headquarters for Plumas National Forest, is contributing to costs of fire, health and welfare services, and they indicated that one colony housing lumber workers-against which a public nuisance abatement compliance older has been issued by the State Dept. of Housing, would be removed. A revisecl building code will be adoptecl within a year. Sectiorr 221 FIJA mortgage iusurance assistance will be used for construction of low-rent housing for relocation of displaced families. A grand jury inquiry into substandard housing rvas reecntly made through citizen interest. Refer: E. J. Humphry, chairman, Countl' Board of Supervisors.

Seaside. California. has had recertified until 1960 the workable program by which it will unclertake to eradicate its slums and blight and direct its future development. The city in Monterey county, southwest of Salinas and south of Santa Cruz, has the Noche Buena area renewal project, which was originally scheduled for total clearance but is novv slated for conservation, spot clearance and rehabilitation. Unincorporated territory on three sides of the city is the last sizable residential land available to it. Establishment is expected of an Area Planning Cornnrission to represent the county and five municipalities on the l\{onterey peninsula. Establishment of a new Planning and Building Inspection Department is in the plans for 1960. Refer: Gordon H. Howe, citl. manager.

The state of Washington ltas received a $109,552 CFAdvance to finance preliminary planning and site and facility investigations {or a proposed penal institution to cost an estimated $8,595,759. The governor has stated he will request the project and proposed legislation was tlrafted for presentation to the 1959 legislature. Refer: Garrett Heyns, director, Dept. of Institutions, Olynrpia, Wash.; Project No. Wash. 45-P-3042.

The Urban Renewal Commission has made an $8,940 federal grant to two Montana communities, Bozeman and Missoula, to prepare comprehensive plans for growth and development, including preparation of subdivision'regulations. Refer: Perry F. Roys, director, Mor.rtana State Planning Boarcl, Sam W. Mitchell Bldg., Helena, Mont.

The Urban Renewal Comrnission has made a $25,000 federal grant

CUSTOfrI ilITTING.DETAIT ITOUTDITIGS - KILil DRYING

Atutual Atcutding and Lumber Oc.

SINCE 1928. GIUATIFIED BY

to Stanislaus Countl', Calif., to complete preparations of a comprehensive plan for growth and devclopment of the urban region of 590 square miles covering seven cities, inclurling subdivision regulations. Refer: Stanlel' F. Wakefield, chairrnan, Stanislaus County Planning Conrnrission, 2115 Scenic Drive, Modesto, Calif.

Thc city ancl county of Honolulu, Harvaii, have received a $58,15t) CFAdvance to prepare cornpletc plans, specifications antl cost estimates for construction of two outfall selver lines to cost al1 cstimatecl $925,750 and service the planned scwage clisposal anrl collection s1-stcm in the Kailua Beach area, r,t'lrcre hor.ncs in tlie rapidll- gro.w,ing district are now clepen<lent on cesspools. Alrplicant proposcs to use the self-cleaning ocean lagoon ponds on tr[arine Corps propertl. if use authorization can bc obtained. Ref er: Yoshio Kunirnoto. chief engineer; Projcct No. T. H. 51-P-3011.

The Housing and Honre Financc Ager.rc1. has approved thc rvorkalrle prograrn b1'u,hich Sar.r Joarlr:in Count1., Calif., proposes to clin.rinate slums and blight in Thornton, an unincorporated to'"vnsite of about 1,000 population, 21 rniles from Stockton.'I'he Countl-Housing Authoritl'has.10 ur.rits of lorv-rcnt public housing there ancl also rrranages a 31-unit farm labor carrrp, and a prelirnitrarl'lrlanning loan Itas been autliorizerl b1' the Public Housing Arlministr-ation for an adclitional ten units. Thc CI,C program inclrrtles incorporatiol of sevcral tou'nsites in the clcvclopntetrt of a general plan for San Joa<1uin count\'. Refcr: C. B. Ilull, chairman, lJoard of Countl.Supcrvls()fs.

\\'estmir.ristcr college, Salt I-ake Citr', Utah, has receivccl CFAplrroval of a $500,000 loan to corrstruct a clormitory fctr 120 \\-o1ncn stuclents ancl dining facilitl'for 200. Refcr: Jamcs J. Farlc1., vice-1>resident; Project No. LItah 42-CH-12-D (S).

Alizona State College, Flagstall, has receiverl CFApproval of a $100,000 loan, to be nratched riith $121,600 of its orvn funrls, for construction of apartrnents for 62 marriecl student familics at cstirnatecl total cost of $521,600. Rcfcr: J. Larvrence \\,alkup, grr.esident: Project No. Ariz. 2-CH-12 (D).

Nortl.rern X{oltana College, at Havre, has receir-ecl CFAppr.oval oi a $21-i,000 loan to cotrstruct an adclition to a nretr's dorn.ritorv tcr housc 68 students. Refer-: L. ,O. Brocknran, pre:i(lent; projcct No. Mont. 221-CH-19 (D).

The California conrmunities of l)uarte, Hollister, paramount, San I)ablo and Saratoga have received a $33,,tr50 fJrban Reneu,.al Comrnission grant to prepare comprchensive plans f or their growth and development, including subdivision regulations. Refer: Elton

Antlrew-s, local planning oflicer, l)epartment of Finance, Capitol Builrling, Sacramento 14, Calif.

The Great Falls-Cascade Countl-, tr{ontana, Planning Board has received an $11,856 Urban Renewal (.ommissiolr grant to prepare a cornprehensive plan for growth and developnlcllt of the Great Falls metropolitan area. Refer: H. Cler.eland Hall, prcsiclent, Clreat FallsCascade County City-Countl' Planning lloarcl, P. O. Box 1744, GreaI Falls, IIont.

J. Williom Bqck Lumber Re-Locqted

Before his recent (leDartrlre olt a business trio to tl're Orierrt, -Bill ltack nrove(l his l.os Arrgeles irrrl,orleil lrrmber and pl) $'oorl olfices t(, a ne\\' locati,,rr at l9(l(' \\-. \\':r.hing- ton Blvrl. The neu, telelrhone number for T. \\'illianr Baik T.ttnrber is rrorv R Eprrblic 1-E726. The firm's rrrrv offices are in line lvitl-r an expansion program currerrtlr- under$ray, and \,1r. Back t.ill be coml)letins arransements in the Orient ancl E,urope this Spring for ste:rdy slripmerrts of materials iur Sotrtlrlanrl rlistribrrtiotr.

Paeifie lumber Dealers Supply Inc.

25914 President Ave., Horbor City, Colif.

P. O. Box 667

Telephone DAvenpori 6-6273

Dealer Al Beals of the Rialto (Calif.) Lumber Co. and his wife celebrated their !'?th" wedding anniversary on March 7.

I Oakland Dealer Lu Green, officer of Gamerston & Green Lumber Co., San Francisco 'ind O'akland, spent a few weeks in the East on business and pleasure during March.

Kenneth W. Tinckler, an associate in the .Stahl LumbelCo., Los Angeles, was elected president at the March 3 meeting of the BellMaywood Rotary club, of which he has been 'a member four years. The wholesale lumberman, who will be installed in his new office in June, is a native of England and migrated to the U.S. in 1950, and the day he obtained rhis citizenship he led the pledge of allegiance :to the flag at the Rotary meeting. On Ken's Iuture club slate is attendance at the Rotary district conference this month, 17-18; the '.May district assembly, a training course for new club presidents, and the International "ionvention in New York City in June.

, Herb Schaur, Jr., now managing the Port'land branch of Atkins, Kroll & Co., was down around his old "stomping grounds" for a week during March while he checked in at A,K's San Francisco head offices to qonfer with Charlie Schmitt, the imported lumber products manager.

J, William Back, Los Angeles lumber and plywood importer and broker, and tris new bride departed March 18 on an extended business-pleasure trip around the world by ane and ship. Following a week's stop in rhvaii, the couple will continu€ to Japan, ,,Singapore and India before heading for 'Eirrope, where they will spend the spring and early summer touring Italy, France, Germany and England. They will embark on the Queen Mary for a return to L. A. about July 1.

A. C. "Bo" Ahrens, head ,of California Sugar & Western Pine Agency, Burlingame, returned last month from a Gweek business trip through the Southwest and east to Miami, where he was joined ,by Les Cody' sales executive of Red Bluff Moulding, who called on area accounts with Ahrens and then moved on north to call on east-coast customers.

Don Bufkin, who has successfully found time to sell Hobbs Wall redwood in southern California. serve as a member of the International Supreme 9 of Hoo-Hoo, and keep active in Masonic, civic and social affairs of his home town, Alhambra, has also kept up with his .boyhood hobby of amateur "Railroading." Railfan Bufkin for many years has made trips far and wide to pursue railroad history of the lar west, and has been active in the Southern California Chapter of the Railway and Locomotive Historical Society for the past two decades. Now his hobby has just won Don election to the board of directors of the society as reward for being so well-informed on railroading history and seldom missing an excursion trip. He spends some of his free time, too, at Traveltown in Los Angeles' Griffith park, in which Bufkin helped in his own small way to establish this "monument" to railroad equipment and history for future generations.

Hill & Morton's Jcr* lferhck, currcnt president of Oakland Hoo-Hoo Club 39, and his wife Barbara took in the Shririe tour (the whole tour and nothing but the tour) to Reno the first week of March. Didja spot Fred Ziese or Seth Butler during your tour of "the biggest little, etc.?"

Among the celebrants at the 50th Jubilee of Los Angeles Manual Arts high school, March 13, which included ex-Governor Knight, General Doolittle, General Page, etc., the lumber industry contingent included Jack Carlow of the Cartow Company, Art Mikell of the U.S. Plywood branch in Culver City, Frank Bossomworth of the Crest Builders Supply in Long Beach, and Gordon Little of Littlecrafts. the L. A. firm that makes furniture for the rnovie stars at nothing less than 4Gs. Art and 'Gordon formed one-half of a quartet which performed for about 2,000 of their former classmates (classes of 1930-,{O) in fine voice.

Bud Kinney being very shy, news of Ed Cryer's recent association with Kinney's Western Dry Kiln in Oakland reaches us through the old reliable "pipeline," ,Concord Dealer John Pearson, most able editor of the Club 39 "Meow."

President llorace Wolfe of the MarquartWolfe Lumber Co., Hollywood, and his wife leave next month for an extended Hawaiian vacation. Most of their time will be spent at the Kona fnn on Hawaii where Horace will get in some deep-sea fishing, but they will also spend about two weeks on the garden island of Kauai.

Jim Hdl, Jr., head of James L. Hall Co., San Francisco specialists in Port Orford cedar, returned in mid-March from a business trip to Chicago, Indianapolis and Memphis. Bill Smith, general manager of SmithRoibbins Lumber Co., Los Angeles, made a Pacific Northwest swing last month and stopped oft in San Francisco to visit with friends attending the Western Pine Association annual.

Jan van Wyngaarden, who heads W. R. Grace & Company's imported lumber prod-

EFFIGIENT DISTRIBUTTON WEST COAST LUrUIBER

RoilTruck ond Troiler Shipments

Old-Growth Bqnd-sown REDWOOD from Boiock Lumber Co., Monchesler

Old-Growlh DOUGTAS FIR from Spocek Bros. lumber Co., Monchester

Precision-lrimmed STUDSDouglos Fir o White Fir o Redwood REDWOOD FOSTS ond FENCING

oFRED C. HOLMES LUMBER COMPANYo

Specializing in Mixed Shipments of Douglas Fir & Redwood

Production & Home Ofice: Fred ]btllES/Corl FORCE

P. O. Box 987

Fort Brogg, Gqlif. IWX: Fort Brogg 49 / Phone: YOrktown +370o.

ucts division, spent February calling on suppliers and producers in Manila, Formosa and Japan.

Jim Linderman and Gil Langley, Long Beach wholesale lumbermen, spent part of last month with executives of Socomi at Brookings, Ore. They attended meetings of the Policy committee on sales administration planning a steady florV of materials for the spring and summer months to Southland dealers.

Wendell (lucky buck and hole-in-one)

Paquette visited Lumber Sales Company suppliers in southern Oregon and northern California for an early March week.

Los Angeles lumber people at the Western Pine Association's annual meeting in San Francisco last month included Mr. and Mrs. Norman Winsor, Great Western Lumber Co.; Mr. and Mrs. Ed Dursteler, John

Ukiqh C)fice: Gil Sissons HOmesfeqd 2-5438

Soufhern Cslitornia Ofice: Don Muller 7227 lelegroph Rcd los Angeles 22, Cg,l. RAymond 3-9983 fWXzMlB7424 Wholesole

Arcais Ofice: Fr-qncis Holmes VAndyke 2.t539 Only

Vertin and Phil Chantland, Sierra Lumber & Plywood, Inc.; Mr. and Mrs. Sterling Wolfe and George Cameron, MarquartWolfe Lumber Co.; Dave Steinmetz and Jim Cooper, Standard Lumber Co.; Mr. and Mrs. P. J. Skill, Sierra Redwood Co.; Lloyd Webb, E. J. Stanton & Son; Ted Avram, Avram Lurnber Co., and Paul Wright, and Harry Whittemorg Los Angeles Lumber, Inc., who were reported covering The City from Chinatown to the Sheraton-Palace convention.

Hogan Wholesale's Bob Hogan and wife have been right in there with the rest of the lumbermen and ladies who've been "escaping" for a few days in the snow on the slopes of Squaw Valley, among them Durable's Rolf Stolesen, Cal-Pacific Redwood's Frank Billings, Albany Dealer Ralph Hill and Arcata Redwood's Lloyd Hecathorn.

Kenneth "Gene" Fox of the Palm Springs Builders Supply, and vice-president of Riverside County Hoo-Hoo Club 117, has returned to the retail yard after a session in a Palm Srprings hospital. They say it was a "battle of the nurses."

The National Association of Wholesalers has .released a new booklet. "The Prod.uctive Nature of Wholesaling-How It Creates Value in Serving the Needs and Convenience of the Public." It is directed to suppliers and their employes so that they may gain a better insight into the essential function performed by the service wholesaler in providing an efficient and economical distribution service. Copies of the booklet may be cbtained by writing the National Association of Wholesalers, 1001 Connecticut Avenue, N. W., Washington 6, D. C.

Mqson Supplies Completing Exponsion of Wqrehouse Focility

\\Iork \\ias to be cotnpletecl April 1 on al aclclition to the new u.arehorrse facilitli ,,{ }Iasirn Supplies, I-os Angeles, accorcling to I'arrl Sirrk, getrcral tnatragcr of the rvl-rolesale builcline m;rteri:ils concern.

ll'hc ncu' u'lrrchortse at .52-l Sorrth lJission lloa<l \vAS ()c-

UAP(|RST(IP is Easier to Handle-Saves Money

Tough, rot-resistant Vaporstop is lower in material cost, saves labor. Unlike thin, flimsy plastic, it resists tearing and puncturing during applica- tion. Because it has body, it "behaves" on windy jobs.

Vaporstop is ideal as a vapor barrier under concrete and as a ground cover in crawl spaces. Stops moisture migration through floors. Meets FHA and VA minimum Property Requirements for these uses. Available in widths of 36' ,48" ,60" ,72" ,84" and 96" from Lumber and Building Supply Dealers.

AMERICAN SISATKRAFT CORPORAIION

55 New Montgomery Street, San Francisco 5, Calif. San Francisco, GA l-7106 LosAngeles, WE l-1051 Seattle, SUnset 2-1788

Generol Monoger Pqul

crrpied in 1956 follolving a fire u'hich destrove<l the old plarrt earl,f in 1955. 'fhe presetrt location has rtolr. approxinrately -+0.000 sqrlare feet of available storage area. rniles of rlocking area aucl a sl)rlr track rvhich will hanclle four cars. Tl're expanclecl operatiorr is strictly nroclern in er.ery cletail. lr'ith general ar.rd private offrces for sales staff, accourrting anrl aclministration.

"\\'e l.rave double<l our sales since 1955, and last vear we set all all-time record in volume of sales. For the first trvo

Photo obove shows work being rushed lost month on qddirion to the Los Angeles worehouse in exponsion of 5outhlond fociliries

Sink of Moson Supplies, Inc. is shown, right, beside the new oftces.

months of 1959 we are more than 3OVo ahead of the same period last year," said General Manager Sink. The ultramodern warehouse facility is now gearid to take care of an unlimited amount of storage and turnover in inventory, it is pointed out.

Mason Supplies is located three minutes from the Santa Ana Freeway and all Southland communities are within easy-delivery time and distance.

Union Lumber Compony on TV

The San Francisco chapter, American Society of Safety Enginee_rs, has completed-plans to produce a 1j-week telJvrslon show to appear every Thursday nieht at 9:30 o.m. over Station KQED, beginning March Z2.Lalled. Safety in Actron, the program will go into many of the lareest olints i! the Bay region and is expected to iirclude Unio"n Lumber Company, U.S. Steel, and the Southern pacific Railroad.

Hordwod Plywood lnstitute Elects Officers, Dedicotes Building

Washington, D.C.-Two new officers and three directors were elected by the Hardwood Plywood Institute, national ri W€f€ eleCte0 Dy tne flafOWOOG rIyIlt/OOq InStlIUfe, Ilaf,lultal association of hardwood plywood manufacturers, at the In-

stitute's annual meeting held here February 18-20. Elected

' president of the trade association was S. M. (Sam) Nickey,

Jr., Memphis, Tenn. The new vice-president of the Institute

is Carl D. Wheeler, manager of the Hardwood Plywood 1S Larl lJ. \ry neeler, or tne l:larqwooo rly division of Georgia-Pacific Corporation, Savannah, Ga. : Newlv elected to the Institute's board of directors were

Verne L. Toussaint, Beaumont, Miss.; Harry C. Fidler,

North Troy, Vermont, and Norman Mclnnis, Jr., Stockton,

Alabama. The retiring president of the Institute, Donald H. Gott, general sales ria.taget of the Roddis Plywood Corporation, Marshfield, Wis., was also elected to a three-year ' ierm on the Board. Continuing in office will be Clark E.

. McDonald, secretary-treasurer and managing director of

the organization.

Senator Strom Thurmond (D.-S.C.) was the featured

speaker at the annual meeting of the Hardwood Plywood

Institute. He advocated a strong national-defense posture and a sound fiscal policy "to defend ourselves from both

i,i armed attack and bankruptcy."

,' A representative of the National Association of Home '' Builders, Ken Burrows, addressed Institute members on "The Economic Outlook in Housing." After pointing out :that "nothing in the figures now indicates that things will change dramatically during the coming year," Mr. Burrows i;"s*id that he expected a decline in housing starts in 1959.

i - H. continued: "The extent of the decliie depends a great F ' He decline great

deal on what we get in the way of a housing bill and when we get it. One of the most important items in the legislation (and one which has been approved by both the House and the Senate in separate bills) is an increase in the interest rate on VA-guaranteed home loans to Sr/a/o. This alone

could make a difference of as much as 100,000 starts. It is also hoped that Congress will liberalize FHA down-payment requirements and increase the maximum mortgage which FHA can insure . However, even if we get a favorable housing bill, which I think we will, I expect a decline in starts during 1959."

Other speakers at the three-day HPI meeting included Attorney William Durkin, who discussed expecte_d t1x legislation in this session of Congress; Mortimer Doyle, exlcutive vice-president of the National Lumber Manufacturers Association, who explained the National Wood Promotion Program currently underway; Maurice Collins, ex- motron -yrogram unoerway; wraurlce uolllns, ecutive secretary of the National Institute of Wood Kitchen Cabinets. who described the present-day kitchen market and Cabinets, present-day the types of woods and finishes preferred by consumers, and R-obert N. Hawes, general counsel of the Hardwood and Robert general Plywood Institute, who discussed the action recently taken ,Hlywoocl Instrtute, who dtscussed taKen by HPI in appealing to the United States Tariff Commission as an "injured domestic industry" under the Escape an lnJureo oomestlc lnousrl Clause of the Trade Agreements Act.

The dedication of a new $70,000 headquarters building was the highlight of the annual meeting of the Hardwood Plywood Institute. The building, located in nearby Arlington, Virginia, will house the administrative offices of the Institute as well as a completely equipped, modern woodtechnology laboratory. The new structure, which covers 4,000 square feet, was specifically designed as a showplace for the many decorative and functional uses of plywood and plywood products in modern architecture. Although basically of masonry construction, the building uses plywogd extensively to contribute warmth and luxury to the interior and to provide decorative details for the exferior.

The bffice spaces are completely paneled in attractive American hardwood plywoods, the floors are all plywood-

fhe Grnswer to plywood slorqge problems

Designed to eliminate all the troublesome headaches of plywood storage, Johnson & Flaherty "Plyracks" will handle as many as 220 different types of plywood-all fully accessible-in just 100 linear feet.

JC)HNSCDN

The secret of "Plyracks" convenience is their complete flexibility-stacks from L0" to 6,may be stored with equal ease, up to 12 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

& FLAHERTY

biock. the ceilir-rgs are finisl-recl irr 1tlyu,ood, ancl er.en the rest roolrl-s fgatule full pl1'n,ood paneling. F-lusl-r cloors through- out the builcling nratch the paneling in the various rooms.

ofhce. u'e must ruake clear th:it the inclir.irlual's rrrosueritv is linked clirectll' to the prosperity of the brrsiness coi.rlt-,",,i- nity," he ass.ertecl. Arl<lressing the annual meeting of the Harchvood Plyrvciocl Irrstitrrte, Feb. 19, Doyle also cilled for a strengther.ring of tracle :rssociatior-rs in the lutnber ar.rd n'oocl ltroclucts inclustry.

The lumber inclustry has been rrrgecl to larrr-rch a calllpaien aimecl at clriving home "ltou'the interests of the ttrrb- lic ancl the interests of the brrsinessnran are reallv one arrd the same." X'{ortimer B. Doyle, executir.e r-ice-presirlent of tl-re National I-r.tmber Xlanufacturers Assc,ciation, saicl thi" is^leces-sary to set the stage for the election of "responsible olfcials" u.ho u'ill unclerstand ti.re probler.ns of prii.ate inrlustry.

"To guarantee that responsible n-ren u'ill be re-electecl tcr

Present trarle association members, he declared, ,,nrust take the stnnrp, ring cloorbells, nrake telephone calls, attencl regional n-rembersl-rip n-reetings, sltenrl nrore time finrling.out about new companies thaimight be eligible to join their ranks.

"If we are to be srrccessful in our efforts to resist unreasonable gover11mel1t corrtrol of onr lives as inclivicluals :r'd busi'ressrnen," I)oyle e'rphasizecl, "rve neerl all-orrt srrp- port from the entire lrrmber commrrnitr'."

Nearly under 25 27/6 of U.S. drivers involved in 1957 traffic fatalities were years of age.

Wholesale T I M B E n S ,toUtng

o Douglos Fir in sizes 24" x24"

o Ploner copocity for surfocing lo 24" x 24"

o Remnonl fqcilities for resowing lo 34" x34" make it ll we can't find it . . we'II

srNcE r 898

Broodwoy ot the Estuory ALA'I'IEDA, CATIFORNIA Phone lAkehurst 3-5550

c'.rrt (Jsse, Irine.

GENERAL OFFIGE: PORTLAND I, OREGON

Merchandisers of all Pacitic CoosfForesf Products

Domesfic o,nd lmported Lumber and Plywoods

DOMESTIC EXPORT ond IMPORT ' RAIL ond WATER

BR.l Meeting to Feqture Windows

Half-day and full-day technical workshop-s oq a-qi-d-e variety of-subjects will make up the program for the Building Research Institute's 8th annual meeting, held this year at-the Penn-Sheraton hotel, Pittsburgh, April 7 and 8.

Two half-day sessions will be devoted to a_Workshop on \Mindows, developed by BRI's Building Operation and

solid PHILIPPINE I$AHOGANY

Maintenance Study Group. In another workshop divided into two half-day periods, the newest developments in Sealants for Curtain Walls will be presented by the BRI Subcommittee on Sealants. Mechanical Fasteners in Building, a new BRI activity, will tee off its program with a half-day discussion of the newest and best mechanical fasteners for steel, concrete and wood construction, and for attaching industrial roofing and siding.

Robert W. Dowling will present a speech on "The Investor's Attitude toward City Planning and Building Design of the Future." Prof. Burnham Kelly will make the first public report on the MIT studies just completed for ACTION, with particular stress on the trends in home building, prefabrication and mobile home construction that seem to be evident for the '60's. Architect Vincent G. Kling will present the designer's ideas on the buildings we'll be living, working and playing in during the next decade. Six of the nation's top research directors will get together in a oanel discussion on Research Plans for the '60's and their Potential Impact on the Buildings of 1970.

Hqlverson Monoging New Redding Buying Office for Cloy Brown Co.

Clay Brown & Company moved its buying office March I from Fortuna to Redding, Calif. The Redding office is at 1304 East Street in the new Singleton building and is under the management of James A. Halverson.

The Clay Brown & Company buying office in Willits, Calif., is continuing under Ed Blunt's supervision, and both of the buying offices are connected by private wire with the executive offices in Portland, Ore., and with the sales offrces in Oakland and Downev. Calif.

Stogg, Herring Join White Brothers

Bob Stagg and Norm Herring, both formerly associated with Gordon-MacBeath Hardwood Co. in Oakland, were named to positions with White Brothers in Oakland last month by President Don White. Stagg, who handled inside sales for G-M, will continue in that capacity for White Brothers, and Herring witl continue his ou?side-sales work, representing White Bros. in the East Bay and Coast Counties areas.

Stagg joins Scott Gould and "Tre" Ford in the inside sales department, and Herring moves into the territory

Compfete Sfocks of Quofiry "ILOO" Mahogany SIDTNG O PANELING' IIOULDINGS' TRIftI

along with "Wybro-men" Ted Young, who covers the Peninsula area; Ed Follett, "Wybro's" Sacramento and San Joaquin Valley man, and Keiih Mclellan, who represents the company in San Francisco and Marin county.

Nome Lqdies Night Gommittee

At the board meeting of Riverside County Hoo-Hoo Club ll7 at the Norton AFB Officer's Club, February 23, the committee was named for this year's eagerly awaited annual Ladies Night and Golf Tournament, to be held in May in Palm Springs. Club President Bill McDonald, Simpson Logging Co., is calling the committee together early this month to start drafting stunts for next month's "bigger and better than ever" affair. The committee members are: Bert Adams, Adams Lumber Co.; J. Stark Sowers, Inland Lumber Co.; Don Derbes, Palm Springs Builders Supply; Bert Holdren, Rialto Lumber Co.; Bob Saucke, Cresmer Manufacturing Co., and Jack McGrath, Community Lumber Co. (Editor's note: The four dealers will no doubt hold those two wholesalers in line.)

More Thqn 50 Yeqrs' Experience

D & R merchqndises oll species of West Coost lumber ond exotic qnd rore imports from Africq, Asio qnd Sourh Americo.

Swoin Advefiising Incorporqted

L. J. Swain Advertising has been incorporated as L. J. Swain Advertising, Inc. The new corporation, which handles work for several lumber industry firms, will continue to occupy its new offices at 523 S. Painter Ave., Whittier, Calif., report President L. J. Swain and SecretaryTreasurer Tack Mealer.

A unique feature of the new quarter-million dollar offices of the'Broad Ripple Lumber & Supply Corporation, Indianapolis, is the 5t' fir order desk, pictured here with M. II. Slosson, manager. Cut with a locally produced Atkins 'Chamfer Chain' saw from a cross-section 40 feet from the base of a 300-foot fir, this section is an estimated 550 years old and referred to by lumbermen as a "lily pad."

West Coost Lumbermen Droft Wqr Plqns

West Coast lumbermen are faced with a hot war of mounting intensity as all manner of substitute-building material producers attempt to displace Douglas fir as the nation's top construction lumber. War plans to combat this threat to lumber were outlined when Douglas fir millmen from California, Washington and Oregon gathered at the Multnomah hotel, Portland, on March 24-25 lor the 48th annual stockholders meeting of the West Coast Lumbermen's Association.

"It was inevitable," said H. V. Simpson, executive vicepresident of WCLA, "that many industries would cast covetous eyes at the twenty billion dollar home building field. We cannot deny that new products, backed by milIions in promotion, have made inroads. But we do not intend to take this fight lying down.

"We expect," said the industry leader, who is recognized as one of the nation's top merchandising experts, "to use every resource within our command to retain these markets, and even expand them.

"Our two-day program," Simpson said, "was packed with important business. Advance registration indicated a record turnout. Lumbermen who are experts in traffic, public relations, advertising, promotion and merchandising, took an active part in the vital two-day session.

Jack Fairhurst, San Rafael, California, president of WCLA, presided at most business sessions.

Official business sessions opened Tuesday morning, $grch 24, with concurrent meetings of the traffic, car supiily and general maritime committees, presided over jointly by C. E. Hadley, Longview; B. L. Nutting, Medford, and A. E. Wall, Junction City. Dave James, Shelton, conducted a public relations committee meeting during the morning.

C. Henry Bacon, Seattle, WCLA vice-president, acted as

Whot Next?

Plastics manufacturers attending a meeting of the Society of the Plastics Industry in Chicago in February predicted a l5/o increase in the use of reinforced plastics for construction purposes during 1959, reports "The Lumber Letter" of the National Lumber Manufacturers Assn. This would be on top of a 25/o gain reported for 1958. According to an industry survey, reinforced-plastic panels will continue to be the major architectural use for this material for several vears. Plastics manufacturers say that other applications will include sheathing, plastic surfaces treated to look like stone or wood, reinforced plastic-covered steel for corrosion resistance, reinforced plastic-covered plywood, and plastic-faced concrete or lightweight block.

ports by A. K. Roberts on educational techniques and by R. E. Mahaffay on the Southern Standard Building Code. Following the luncheon, the advertising and promotion committee, chairmaned by R. H. Rushing, Portland, took up the balance of the afternoon. A buffet dinner completed the first day's session.

The annual stockholders meeting, presided over by Jack Fairhurst, president, got underway Wednesday morning at 10 o'clock with H. V. Simpson discussing association finances as well as making his annual report. N. B. Giustina, Eugene, made the nominating commlittee report. A. G. Fegles, supervisor of the West Coast Lumber Inspection Bureau, gave a field presentation.

The annual luncheon Wednesday was presided over by Eliot Jenkins, Springfield, WCLA vice-president. M. B. Doyle, Washington, D.C., executive vice-president of the

chairman of the Tuesday luncheon where millmen heard re-

Natic.,nal Lurrbt'r -\l:rrrufacturcrs r\ss()ci:rtion, talkecl ort "(Jppc)rtulritv for (,rc:rtr)('ss. ;Lrrr1 l'rcsi<lcttt [iairhrtrst tlacle his arrrrr.ral arlrlrcss. rrrtitle rl ".\11 l,rrnrbcr Is C]oocl." ]-o1lou'irrg tlre lrrrtclrcon. tlrt bolrrtl of tlirectors u':rs to lneet to elect officers ior tlrc rrtstting r-t':rr.

'l'he anrru:ri b:rrrrlLrt't \\'crlncsrlar- rright, alu,avs a lrighlight of tlrc 5essi()11s. \\'irs t() ie:rtrrre one of the nation's otttst:Ltttl irrg -r-orutta:trc1ritec1s. \'ictor -\. ],urrrl,v of S:rrasota. [ilori<l:r. n'lro is rrotc<1 for lris :rn:rrrl n-inttittg rlesigns in n't.,orl. IIt' n':rs to be irrtrorluccrl bi'(llenll r\. Stanton. F't.rrtllrr11. t;:tst rr:rtiorr:Ll lrresi<lerrt of tlrc -\nrericlLn Irrstitrttc- of .'\rchitects, :rlso rrott'11 ior his exceptional desigtrs irr rr:rtive tvoorls. li. ll. Irrgr:Lnr. i\bcr<lcerr. presiclent of thc \:rtiorr:11 l-rrtrrbcr \l:rrrrrf:rctrrrers;\ssociirtiou. l-as tt., rlefivt'r rtrt lttlrlrt'ss, "l'rt' 1r:rrc ior,\ction." N. R. Giustitta. a p:tst presitltrt rii \\'L'I-.\. lut<1 ch:tre'c of a spccial fe:rtrtrc. 'l-lrt rr:ttiorr:tllt' 1<rrou rr C:tsr';rrlr.( lt,,ir,,f l-trgcrre \\':l: l', girt ;L ('r,ll('(.1't,,1'tlrrit'i:tr,,t'itt' s( )r gs.

Sqlinos Deoler Hicks in VHMCPosf

CliLir I Iiclis. lrrcsirlcrrt of tlrc H icks Lumber Conrlratr r-, Salinas. h:rs brcr lrlrpoirrtcrl to tlre \\'estern ltegional ct.,rnrurittee of tlrr \ olurrt:Lr,r' llonrt llortgagc Cre<lit l)rog'r:ttl b_r' \ornurrr I'. ll:Lsott. :rrlnrinistrator of the Ilottsing' iin(l Ilorrrt' liirr:rrrcc -\ge nc-r'. 'l'lre VII llCP, arttht.rrizerl b,r' L.orre-rt'ss irr 1().5-1. is rlesigred to;rssist {anrilics of ruork'st llrriurs t() st, crlr-c lronrc nrortg:rge lrnarrcing..throrrg-1r- lrrir':ttc lcrrrling nrstrtutr()lls. nr arrAs l'1rcre fitraricittg is oftrrt ttot rc:L<1il,r :rvlLilablc fronr loc:Ll s()tlrces. [)ealcr Ilicl<. n'i1l rcprcscnt tltc rrirrc \\'r'strrn stiltcs orr the Cornnrittrr :rs l'cl1 as V IltrlCI' :rctivitics irr -\laska. (iriarn :rrrr1 I llLn':Lii.

Nlr. I licl<s is also a rlirector oi tlrt' Lrunbt'r \le rclr:rrrts .\ssoci:rtiotr oi \ortlrern L.:rli[orni:r :Lrrrl iorrncr]r' scrvcrl orr tlrc It-recrrtive conrnrittce of thr' ]lor1t'rt'r t ,,rrritr In,lrr:tr-r' I )t'r el, )1,1il(.il1 c( )tttntil tcc.

('I'cll thenr lJou silu,: it itr 'I'hc Culif orrtitt Ltnrtltcr )lcrclmnt)

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BRUSH IT ON TROWEL IT ON SPRAY lT ON . . . either way

MOORE-KILN PAINTS really PROTECT youl kiln buildings and equipment

HERE,S HOW,

Moore-Kiln points ore mode in our own fqctories from selecled row moteriols occording to exclusive MOORE formulqs. They ore nol "generol purpose" poinls-eoch point product is mode for o specific purpose to do d specific iob. The result is prolection-ond tonger life for your kiln invesfment.

There's_ o speciol Moore-Kiln point for every port of your kiln. write todoy for o complete list with prices.

Moonu

Western Dry Kiln Clubs Plqn Top Progrom qt Eureko, Moy 7-g

Thenre of the l lth annrral mectirrg of t1.re \\i'estern l)rv l(iln Clrrbs at J,.rrreka, Crtlif., ,\l:ty 7 and.8. is "\\'hv Seisonecl Ltttnber?" accor<ling to Bnb Nero'rrran, The i,acihc Lun.rber Companr', l'ho is chairnran o{ the l-rost Redu-oocl Seasoning Conrrnittec. llembers of the eiglit \\'estern clrr- kiln clubs attendirrg the arrnual session-- rvere scheduleh to hear rep.resentatives fronr rvoorl proclucing, specifving, and re-search organizations talk on the in-rDortanie of- seasoned lumber. The tlirec tcchniciLl sessiorri at tlre ureetir.rg also n'ill be devote<l to reports fronr the inrlir.iclual clrrbs oir projects and activities of the past year.

Field activities for the tecihnic:rl ret,resentatir-es of the \\rest's lumber inclustry include a t,,ur of Cieorgia-Pacific Corporation's llammond-California Iierlu.oorl <1ir.i.sion ularrt at Samoa, inclucling a boat trip across Hunrbulrlt lJar- inci a

DnyKruu Compary

"cr:Lb feecl" luncheon. Fred Lanclenberger, forester for the California ltedu'oocl '\ssociation, r'r'ill ipeak on Ilerln.oocl Itcgion f'ree Farnrs at an informal grorrll dinner.

1l'he frrll scheclule of activities includes i barrquet for clelegatcs ancl their u'ir.es, ancl a breakfast for the oificers uf thc inclividrral clubs.

Highlight of the \r'omen's activities is a tour of The lracific^Lurlb_er Colnllany mill at Scotia, and a lrrncheon at the 5cotra Inn.

Downey Kiln Joins SCRLA

The l)orvney Kill Drying & Xlilling Co., 7117 I.,. Firestone Illvcl., I)owne1.. has ioined the Sorrthern California Iletail Lunrber Assn. irr the Ass,rciate nrenrber class. Officer of tl.re firm is listecl as Cortlarrrl X[ason, nranaser, ancl listing inclucles N,Iar-Ja1' Investment Cc,rlt.. anrl 'eoast Kiln & Lrrrrrber Co.

Douglos Fir

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NO ORDER TOO TARGE OR TOO SMAI.I

PRESSURE TREATED TUMBER IS YOUR INSURANCE

lndustry leqders in Coliforniq for

Polm Springs Meeting to Form New Nofional Wood Gouncil

Reports continue to trickle in gradually of the recent meeting in Palm Springs, Calif., to organize the National Wood Council. Representatives of 29 lumber and wood products groups with diversified interests met in the resort city, Feb. 12-13, to organize the Council.

The NWC will be comprised of associations who are not members of the National Lumber Manufacturers Assn., plus the Intra-Industry Cooperation Subcommittee of the National Wood Promotion Committee. These groups have similar interests in stimulating an increased awareness to the public of wood's tangible and inherent consumer benefits. This long-awaited grouping of the leading arms of the industry now provides a forurrr for free exchange of ideas, experience and information. It is called the first big step toward accelerating and coordinating the advertising-mer- chandising-trade promotion activit-ies of the lumEer and wood products industry and organizations in allied fields.

The first officers of the National Wood Council, as elected in Palm Springs and reported in the March 15 issue, will be:

_ Chairman-John D. Leland, vice-president, Long-Bell I-umber - 4ivision, International Paper Co., Longview, W"lh.; Vice-chairmanDonald R. Meredith, president, National-American Wholesale Lumber Assn., New York City; Secretary-Brewster Terry, director, Intra-Industry Cooperation division, National Lumber Manufacturers Assn., Washington, D.C. The invitation to form the Coun- cil was extended by T. H. O'Melia, chairman, National Wood Promotion iommittee, Intra-industry Cboperation Subcommittee.

The purposes of the National Wood Council, in brief, are:

1. Serve as a clearing house for the exchange of information regarding problems of mutual interest to members.

Engineered lo your Specificctions ond Requirements

Benefit by lower insuronce rofes

Soundness ond Economy of construcfion

Adcprobility to Storuge of long lengths cnd use of Mobile equipment inside of shed

Finest Storoge Building obtaincrble ot ony price

No building too smcllno building too lorge

Pressure-treoted creosoted poles throughout

Choice of steel or qluminrmr rooftng

Prevenls falldown -

checking losses

The Federal Housing Administration has postponed until July 1 the effective date of the new Minimum Property. Standards for homes with FHA-insured financing, reports "The Lumber Letter" of the National Lumber Manufacturers Assn. Builders are given the option, however, of constructing homes under the new rules beginning April 1. A copy of the new Standards is available from the Government Printing Office, Washington 25, D.C., $1.75.

2. Offer opportunity for coordination of the promotional activities of all organizations concerned with wood.

3. Conduct a continuing critical appraisal of the progress and extent of wood promotion.

4. Act as an advisory agency in recommending new promotion programs to supplement and strengthen existing programs.

5. Assure as far as possible, through the interchange of information, that all promotion funds are spent to achieve maximum effectiveness and impact with a minimum of duplication of effort and expense.

6. Develop practical wood promotion programs to assure that all buyers and specifiers will be indoctrinated to "Think First of Wood."

Representatives of their industry groups, participating in the formation of the National Wood Council, at the Palm Springs meeting were:

Perry Acuff, Woodwork Institute of California, and San Diego Lumbermen's Assn.; U. R. Armstrong, Intra-Industry Cooperation Subcommittee; C. Joshua Atkinson, George Scrim, Philippine Mahogany Assn.; Frank B. Benzon, H. K. Merrill, American Institute of Timber Construction; Mortimer B. Doyle, National Lumber Manufacturers Assn.; R. E. Gallagher, International Concatenated Order of Hoo-

lrlt. Whitney Lumber Compqny

Sowmifls:

Hoo; John F. Hanson, Wholesale Lumbermen's Assn. of Southern California; Robert H. Herbst II, American Wood Window Institute, and Ponderosa Pine Woodwork; A. B. Hood (president, Western Pine Association), National Wood Promotion Committee; Paul N. Howard, The American Ladder Institute; R. M. Ingram (president, National Lumber Manufacturers Assn.), Western Red Cedar Lumber Assn.; J. S. Johannson, Peter Sloan, British Columbia Lumber Manufacturers Assn., and Canadian Lumbermen's Assn.; G. E. Karlen, Thos. J. McHugh, Intra-Industry Cooperation Subcommittee; Don Knecht, National Building Material Distributors Assn.; Lee N. Lundell, National Association of Commission Lumber Salesmen; A. Fletcher Marsh, National Wooden Pallet Mfgrs. Assn., and Southern Wholesale Lumber Assn.; Donald R. Meredith, Lawrence J. Fitzpatrick, National-American Wholesale Lumber Assn.; T. H. O'Melia, Intra-Industry Cooperation Subcommittee, and Alabama Forest Products Assn.: John R. Os-

good, Imported Hardwood Plywood Assn.; Al Pollard, Ar[ansas Soft Pine Bureau; Charles A. Rinehimer, Architectural Woodwork Institute; C. O. Thompson, Western Wooden Box Association, and The Wooden Box Institute; E. G. Thuresson, Northern Sash & Door Jobbers Assn., and National Plvwood Distributors Assn., and American Wood Window Inltitute; Teel Williams, Mahogany Association, Inc.; and A. M. Whiting, Lee Kutch, Robert T. Jenkins, P. C. Gaffney, Southwest Pine Association.

Forest Ronger Hufford Retires

State Forester Francis H. Raymond announces the retirement of veteran State Forest Ranger Wesley "Doc" J. Hufford after 36 years' of service. Ranger Hufford went to work in Shasta county as a district fire ranger in June 1923 and since 1939 has been in charge of the Tehama County Ranger Unit for the Division of Forestry. Mr. Hufford will make his home in Red Bluff.

TWENTY-FIVE YEARS

As Repoiled in The California Lumber

C. R. Johnson, presi<lent of the Linion Lumber Cornpany, u'as conrpleting tu'o months in \\'ashingtoll ()11 business for the ltcd'lvood divisiorr of the Lumbcr Code Authority H. J. Bailey, salcsmanagcr of the Saginan. Tirnber Co., visiterl the San Francisco offices of the Santa Fe Lunrber Co., agents for the Saginarv Shinglt^ Iirres Charles G. Bird, manager of the Stockton Lumber Co., n,as re-electeci president of tl.rc Central Valler' l.rrrirberrrrt.rr's Club, l\Iarch 15, at the nreeting in Hotei Stockton. Other oftit'ers ch,,s.rr u'ere \V. S. Tillson, X'Io<lesto Lunrber Co.. anrl W. O. Mashek, Unite<l Lrrrnber Yards, Jloclcsto l-ouis N,Ialorre, Drodrrctiorr lniurager oi The Pacific Lirmber Co., Scotia, die<l X{arch 13 in a San Francisco hospital. I{e had gone to n'ork irr tlre \\'ilnrirrgton 1'arrl in 1905 Charles S. Tripler, fon.ner secretary of the San Francisco lletail Ltrnrbermcrr ancl rnanv vears u'ith \;:rn Arsclale-Harris, resignerl as secretarv of tlie Central Valley l-rrmbermerr's Clrrb to bec,rrrt. ..cr.iary- r',,anager of the lrast Ba1' l,rrnrbermen's C1ub, succee<lirrg C. R. Buchanan.

Trvo pages of this i-qsrre are cler-otecl to an C)bitrrary- of lIr. It. A. Lorrg, chairr.nan of the boarcl of the l-or.rg-Bell Lutrrber C'ur1r;rrry :rrrrl orrt. ,rf tlie nation's gre:rtest lrrnrbermen, n.ho <liecl N,Iarch 1.5, 193.+. at the flcnr.rrah hospital in liansas Citv. llo., at the age of 83. IIc hacl appeared in goorl health rrltil the n'rorning of X{arch 13, n.hen he u,as taken tt-r tl.re hospital for an opera- tion, anrl hiLcl been at his clesk in his Kansas Citr- olficc the clay before. as usua1. Itol>ert ,\1e-ranrler ione lcft'his Kerrtuck_r' lr,,rrrc Jarru;rry 22. lti7.1. u lrerr lre r'vas 22 yeztrs o1cl, carrving his $700 in sar-ings, arrd heacled for Kansas City. In 187-1, u-ith his cousirr Robert \\,Ihite ancl \rictor Ilc:ll, son of the rrresiclcrrt of tlrc barrk n'lrt.rc NIr. J ,,,rrg'i rrnclr. n'us caslrier, yorllrrr l,ong stltrlitl for Ccrlurrrbns, I(ansas, t() enter thc ha1- busincss. A load of lrrn'rber bought for the velture .olrl for trr,,rc tharr tlre hay, atr,l towrrspeople askerl lrinr t(' come bxck ancl start a lrrmbervarcl. llr. I-ong borrol'c,1 $8,000. r..'trirne,l t,, Columbrr'. and opened tl-re Ii. A. Long & Co. retail Iumber vard thcre on April 30, 1875.

AGO

Merchanl, TODAY April 1, 1934

'1'hc lirrn ma<lc $800 the first vear, $2,000 the seconcl. llr. Long ancl his yorlng l)artners incorporated the Long, Bell I-rrrrrbel f,,rrrlrany in l8E4 witlr a capital stock of $300,000, ancl in 11J89 borrglrt a portable sau,mill in the Soutlr to ellter the manrrfacturins of wholesale luniber in a srlall rvav. 'I'l.re R. A. Long builcling at lOth aird Grarrcl in Kansas City was brrilt in 1905-07, and it 1920 the Long-llell empire \\'as e\tcnded u.est to Lcingvierv, \\rashington. It. A. I-ong's ente rprises, charities, civic and prrblic berrefactions .ivere alrnost lvithorrt rruntber, and at his funcral 90 men from all or.er the U.S. st'rvecl as honorary pallbearers. ltr. Long left trvo darrghters, I-ou1a Long Conrbs and Sally Anrerica Long lillis, and five grarrclcl.rildren. In addition tcr the 2-page obitrrary notice irr this issue, auother half -page tribute is printecl fronr the manirgcr of the National I-rrrrrber llanufactrrrers Association. anrl J:rck Dionne pays I'Ir. I-ong glou'ing, perscirral tribr-rte in the "\ragabonri Editori:r1,s."

George W. Gorman, salesrnanager of tltt' I Iartrrtrond I-urrrlrer C,r., rrradJa l0clay trip irrto C)regon Frederic S. Palmer, pine clepartnrelrt nr:ulager fof tlte Srtrrta Fe l.trrrrbcr C,,.. relrrrrrt.,l frottr livc iveeks irr tlrc east r(,1)orting lS-belon, in Boston The Cali{ornia \\rholesale l-rrmber .\ssn. nrovecl tcr rren' oflices at '165 California St.. San I.ranci-sco . . . R. R. Leishman olrerrecl [-,rs -\rtgt.lt.. c,lfices ior the L'irliiorrria lteci'n,ood '\ssociation irr the Arclritects l3rriicling. Fred Eckert u'ill bc sul)ervisine inspcctor Leo Cheim of llcl:-lrov ct Chcinr Lumber Co., San -Jose, sailerl on ther Santa Rosa for Nen. Yorlr. llrirch 16 M. R. Gill, L]nion l-unrber Co., Los r\ngeles, actecl as olficial starter at a l-a \ierne, Calif., tra,ck ntect, flarcl'r 2-1.

Russell B. Stevens, Healclsburg clealer, prcsicled at a dirrner meeting of Subrlivisi,,rr 7 oI tlre Retail I.rrrrrber & Builrlinu Jlaterinls .\utlroriry, Inc.. :rt the Occidental hotel, Santa Rosa, l,Iarch 16. Other members are Mead Clark, Santa Ros:r, and Chas. Lund, San Rafael. Ralph P. Duncan, l{ercecl, discusserl the Co<lc, ar.rd D. C. Essley

THEM WERE THE DAYS!

Albert B. McKee of the Forcst Lurnbcr (-ompanv 1':rrds, Pasailen:r, recentl-r' calrre across an olcl Hcio-Hoo itenr lvhich hc thinks vv'ould be of interest to a ncw gencration. It is thc lrrintecl pr()gr:rnr ("Souvcrrir Prograrns fur- nishcd lr,v California Lunrbcr IIer-chant," it sal's) of the l{irlsumnrer Jinx anrl Conc:rtcnation, Whiting Rarrclr, Arrgust 11, 1923. 'Ihe Satuldalfestivitics startc(l with Reception at 2:00 p.nr., Baseball at 2:30 betu'een I-os Angclcs Retailcrs (J. C. Owens, Capt.) and Lo,. Angclcs Wholesalers (F. M. Slade, Capt.), rvith Phil B. Hart :rnd Fred C. Hamilton as Umlrires. -l-hc Stunts cornmittec provided Sports :rntl Divcrsions until thc "5:00 p.rn. Supper and old-fashionecl picr.ric uncler thc rnightl o.'rks of Sorrthcrn Califorrria." At {r:00 there was schedulecl a Corrcert rvith rnusic antl rlancins bv f:rnrurrs Spanislr errtertairrcr:. .Lrsetribl,r' 'n':ts callecl at 7:30 for thc schedulerl ('oncat at 7::1.5 arr<1, thc program conclrrclcs, "f{uch later the sarrre nisht: L)isrrris:a1."

-I-hc plintcd program also ccintain: the Hoo-Hoo Corle of lltliics an<l a trilrutc to Curtis Williams (w.hose death u'as rcportcil in the Iicb. 1.5, 1959, issue), r'ho was due to retire Sept.9, 1923, as Vicegerent Sn:rrk of the l-os.\ngelcs distlict. It lists the officcrs rvho servccl *'itl'r \Ir. \\'illiarns clurine his tcrnr as:

Phil B. Hart, B. W. Byrne, J. M. Chase, C. S. Estes, B. W. Bookstaver, J. L. Jenkins, F. A. Dernier anrl E. S. Houghton. I'he 1,922-2j Conrrnitte c nrcmbers u-cre: A, L. Hoover, 13ig I'lrother iLrnd; R. A. Forsythe, Custorliar-r of rclics ancl tre;rsurcsi Berne S. Barker, I,lutctt:rinrlerrt: Milton Metzler, Financc :rncl audit: Fred S. Golding, Initiation; Phil B. Hart, l,ublicit-r'; H. L. Rosenberg, I{enrlrcrslrip; E. S. Houghton, tr'lusic; F. M. Connelly, Slunts; J. M. Chase, Rccrption: \M. B. Wickersham, f'reasurer, :rn<1 E. A. Goodrich, \\'elfare.

rvas also heard from Charles G. Bird resigned as a director of the Stockton C. of C. due to Dressrlre of his \\'ork ()n tlre Retail Lumber anrl Building llaterial Cocle r\uthority for Northern California and l.ris presiciencr. of the Cerrtral V:rlley Lurrrbcrmen'. Clirb. The dealer ha<l serr-ecl 12 vears as a (lirector.

TAWREl{CE.PHILIPS

FUtt SAWN REDWOOD

DOUGTAS FIR,RAII & TRUCK

PRECISION TR,IM STUDS

D. R. Philips, Sr.

"serving The Southern Cslilornia Retoil Trade For More Thsn 37 Yedrs"

Wholesale Only fwx Bv 5672

WHOTESALE DISTRIBUTORS

Whitoker Joins Rosenberry-Butler

With the addition of L. E. "Larry" Whittaker to the sales stafi of Rosenberry-Butler Lumber Sales during Febrgary, things are beginning to look more and more like a "\Minton Class of '58" reunion around the wholesale company's Sacramento ofifices. With the exception of Rosenberry-Butler Partner Delmar Fernandez, who operates the company's truck fleet, personnel is comprised completely of former Winton Lumber Sales Co. salesmen and executives.

Partners John Rosenberry and Glen Butler formerly headed the old Winton organization as president and vicepresident, respectively. In addition to the partners, Rosenberry-Butler's office manager, Henry Barta, and Southern California representative, Chuck Lacy, are also former members of the old "Alma Mater." Whittaker. the newest member of the alumni, will cover the Bay Area and lower San Joaquin Valley for Rosenberry-Butler. He will headquarter

at Pleasant Hills, MUlberry 5-1856.

with a phone exchange of

Business Men's Expectotions Second Gluqrter | 959:

A large majority of the 1,542 business executives interviewed in Dun & Bradstreet's most recent compilation of business men's opinions were optimistic in looking at their second-quarter sales and profits prospects. Seventy-seven percent felt their sales would be higher than a year ago, 2O/o foresaw no change and only 3/o thought sales would be below last year.

This sales optimism prevailed in all the major classifications but was a shade higher among wholesalers, with 78/o anticipating sales gains. The optimism expressed in the current survey matched the high sales optimism shown in the surveys of 1950 and 1955.

CDftifucrry

W. A. GLENN

\\-..-\. "lli1l" (ilenn. n'e11-knon'n in tlrc lholesale lrrrnber brrsitress {or ruarrr'\'eirrs, lt:rsscrl au':Lv srrclrlcnlv frorn a lrcart :Lttrrck. l,'cbiuarl- I l, in I'iechrr,,"i. C"lif Ilr u ls associ:rterl n'it1'r tlre Coos ll:n' Lurnber Co. zrnrl later bccanrc' :r r-ice-prrsiclerrt of \\'ils,,rr Brr,s. & f ,,. irr Los;\ngelcs. Fle n'as ztlso :rssociateci rvith a nrorrlrline c()ln1)ill)-\'. L-p,,rr rrtir' ing, he nrovecl to Pierlnrorrt to rrrake his honre. lle leaves his rr-ife, Lrrcia. of the honre at -{(r Sotelo Ave., I)ie<lmont: a scln. [)onalrl ],-. Glcrrrr, Arcarlia. a.rrrl a rlauq'hter, \lrs. \'lorlan '\. \ i-el, I'ie,lrrr,,rrt. arr,l tlrree gr;Lrrrlclriltlrcrr.

Jock SCHMIDTKE

Jack Schrtrirltke, u'ell-knon'n logger irr tlrc Pacillc Ncirtlr rvest trntil his retirenrent:r ierv -\'elrs ag(), passc<1 au,a_i. r\larch 20. Survivors inclurle lris s,,rr, Keri Sclinri<1tke, T,tis Angeles salcsrnanager for the Inlatr<1 Lunrber Co.. Bloorrritrgton. rvho Heu. to 'f illanrook. Ore., for tlre funer:rl serr-iccs tlrcre.

Edgor M. BARKER

Irdgar N{organ llarker, 50, r'ice-presi<lent in charge of productiotr frir Calaveras Cernerrt Com1tatr1., dierl flarcli 1!) in (Jrreens lrospital, llonolulu, fronr comlilications frillou'irrg :i stroke N'larch 12. F-unt'ral serr'ices u'ere lield in Oaklancl. Calif., N'l :Lrch 2.1. tr{r. llarker u'as born in (ilobe. -.\riz.. f larch .5, 1909, arrcl startcrl his nrininq ca.reer in 'l'rarrsr.aal. Sorrtl.r ,'\frica. also serr irrg in Northcrrr Rhorlesia before tal<ing enrploynrent in 'f ruira, Calif. Hr returue<l abrolrcl to n'ork in Chile, therr retrrrned to the States to u.t.rrk in Irittsbrrrg, Calif. In 1917 he joinecl Calaveras Cenrent :rs 1n:rnager of its San Anclreas, Calif., plant zrncl scrvetl there ultil ap- pointed vice-prcsiclent in tl-re companv's Sarr l,rancisc., ofhces in 1953. lle \\:zrs iJeneral chairnrzrn of the Arnerican lnstitrrte of lIiniug ]tnqineels rrationlrl cortr.eutiotr helcl itr San l,-rancisco last nronth.

Lebanite Products Co.

Fabricoled Porfs:

o Eliminote Problems of Moteriols Worehousing.

Eliminote Problems of Woste Disposol. Eliminote Costly Equipment Inveslment ond Expensive Mointenonce.

Low Priced to Reduce Your Monufocturing Costs

Speed Up Your Production by Being Reodily Avoiloble.

Assure You of Top Quolity Moleriols for o Top Quolity Product.

(Remembeeif you hove your own boord moferiol on hond, we will pick it up, fobricote it, deliver the componenl ports to you.)

We are fully equipped with the most modcrn machinery to mass produce corlponent parts frorn hardboard, Lcbanex, or particle board. \il/e can saw or bandsaw to any sizc or shape, shiplap or shape the edges, drill, rout, ()r dado cxactll' to specifications.

VISIT OUR NEW PLANT-ond see our modern {qcililies for fost, low-cosl production of your hordboord componenl porls requiremenls. Iel us see specificotions ond./or blueprinls of your produci. We will be glod lo quole on cosl5 wilhoul obligolion.

PHILIPS BROS. TUAABER CO.

WHOTESALE ONIY

IIO WEST OCEAN B[VD., LONG BEACH 2, CALIFORNIA

Green qnd Hqrgrqve to Hondle SoGol, Arizonq Sisqlkrqft Soles

The American Sisalkraft Corporation, San Francisco, announces that Jack Green and Charles llargrave are taking over Sisalkraft sales for the Southern California-Arizona area. They will operate out of a new address at 633 South La Brea, Los Angeles, and will continue to have available

$12 per Doz. Inquire for Quontity Price DEALERS WANTED

warehouse stocks for immediate delivery in the Los Angeles atea.

Jack Green, with six years' experience with American Siialkraft, wiil handle the company's waterproof building papers and plastics in Los Angeles and Orange counties. -ftie bulk of -his work will be with distributors, dealers, architects and contractors in the fast-growing construction field. Charles Hargrave, after more than a year with Sisalkraft, will specialiZe in his firm's industrial packaging products in the Los Angeles area. Hargrave will also cover Southern California and all of Arizona. with the complete line.

Both men will be backed up by American Sisalkraft's newly expanded mill at Tracy, California, offering a.broadened line of custom tailored papers and plastics and faster delivery to Western industry, construction and agriculture, declares R. S. Youngberg, manager, Western division.

New CRA Publicity Progrom to Give Deqlers Biggest Sqles Aid

Lumber wholesalers and dealers are participating in a new publicity program undertaken by the California Redwood Association. The program is part of the 1959 CRA promotional campaign, which continues at the accelerated 1958 rate. ft consists of a special "Homeowner" series of feature articles for newspaper use. The articles, with architectural type artwork rather than photographs, are designed to cover a wide range of residential uses of redwood, its

HEmlock

SPEC,AI,ZIIIG III TRUCK A}ID TRA'TER, S"

proper application and maintenance and the selection of a proper finish system.

Features are prepared semi-monthly for release to a selected list of metropolitan Sunday newspapers throughout the United States, and to newspapers suggested by lumber dealers.

Announcement of the feature series also offered dealers free CRA ad mats, to help them tie in their local redwood merchandising with the publicity undertaking.

Approximately 11,000 dealers and wholesalers were circularized at the start of the program and invited to take part in the distribution of the feature release series. The response was surprisingly high.

Many publicity-minded dealers asked that feature publicity packets be sent to them, for hand-carrying to local newspaper editors. Others requested that feature material be sent directly to newspapers of their choice.

The feature program, according to Bernarr Bates, CRA publicity director, is unique in that it links the dealer with the CRA to publicize redwood on a mass scale. The program is planned to tie in with a new program of advertising, merchandising and promotion developed by the redwood industry to help building material retailers to compete for their share of the consumer dollar.

The CRA feature packet is intended to appeal to building or home improvement editors. Articles are written to emphasize the special characteristics of California redwood, its versatility and its quality, and to be both informative and stimulating.

Dealers may write the Publicity Department, California Redwood Association, 576 Sacramento Street, San Francisco 11, California, for free publicity material, or for further information on the feature program.

, Norton B. Jackson was named manager of the AsbestosCement Products Association, announced R. J. Tobin, president, at the New York headquarters.

ltf,orc lhon 14 Years Serving Soutfrcrn Calilotnia Retoil Deslcrs

Rate-Position lTanted $2.O per column Inch

All others, $3.00 per column inch

Closing dates tor copy, 5th and 2llth

-HEI.P WAI{TEDAN OPPORTUNITY

IF You are 30 to 40 years of age '

IF You have a thorough knowledge of the Lumber Business in the Los Angeles areaWholesale or Retail

IF You have the Appearance, Personality, Sales and Executive Ability .

IF You have a burning desire to go ahead in the Lurnber Business.

fF You have Confidence in YourselfI HAVE A PLACE FOR YOU.

WANTED-

Sales Manager for Redwood lumber concern in L. A. area. Familiar with re-mfg. plant, distribution yard and direct mill sales. More than two million dolars yearly sales. Excellent opportrnity for man with ability and energy to produce. Submit resume with salary requirements.

Address Box C-2850, California Lumber Merchant 16 West 6th St., Room 508, Los Angeles 14, Calif.

GOOD SALESMAN WANTED

Prefer one with experience in Hardwood Plywood and with good following.

GLOBE INTERNATIONAL OF CALIF.

3221 S. La Cienega Blvd.; Los Angeles 16 TExas 0-6456 VErmont 9-1185

-POSITIONS WAI{IED-

ATTENTION WOODWORKING TRADE:

Analyze your possibilities

How far can you go in your present position? If you are satisfied to go along with the minimum of afiort with minimum compensation, do not answer this adpa.ss it along to some one of your fellow workers who you think would be interested.

Answers to this Ad will be held in strict confidence. The employees of this organization are familiar with this Ad. You will not be writing to your present boss. Give Particulars outlining Experience.

NOTHING VENTUR.E,D _ NOTHING GAINED

Address Box C-2859; California Lumber Merchant l0B West 6th St., Room 5OB, Los Angeles 14, Cdif.

WANTED-

Experienced Imported & Domestic Hardwood lumber expert, to head up West Coast hardwood division of long-established, progressive highly rated company. Applicant should be equipped to program out and negotiate procurement all types hardwoods; good personal salesman, capable expanding, building and directing competent saled force. Unusual opportunity for right applicant,

Address Box C-2854. California Lumber Merchant

lG West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

DESK SALESMAN FOR RETAIL YARD SAN DIEGO COUNTY

Address Box C-?346, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

NORTHERN CALIFORNIA SALESMAN

Large, established wholesale organization adding man to S. F. Bay Area sales office. Must have redwood background and good knowledge of retail dealer trade in Bay Area, Peninsula and Coast Counties. Salary, expens€s, company retirement benefits and Life-insurance policy. All replies strictly in confidence.

Address Box C-2858, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Combination Inside and Outside Salesman for Retail Yard, Diego County.

Address Box C-2849, California Lurnber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

EXCELLE.NT OPPORTUNITY FOR SALES TRAINEES

20 years' experience in supervision, personnel and production' Thorough knowledge of woodworking trade and machinery.

BORIS EPIHIN

l3l7rl N. Normandie; Los Angeles 27

Phone alter 5:(D p.m.NOrmandie 5-4845

EXPERIENCED LUMBE,RMAN AVAILABLE

20 years' experience, Successful backgtound at management level covering retail, wholesale, remanufacturing plant and sawmill operations and plywood distribution. Will consider any challenging opening offering chance of permanent profitable future. Sales work preferred. University graduate Business Administration. Excellent health.

Address Box C-2E51 California Lumber Merchant 16 West 6th St., Room 5OB, Los Angeles 14, Calif.

TOP RETAIL MAN

Presently employed but desire position where 14 yrs' experience in Lu,mber, Building Materials, Yard supervision, Sales, Management & Purchaiing woutii be of benefit. High-caliber, alert, energetic & stable with excellent L. A area record. Your retail operation would be in capable hands. Resume and references on request.

Address Box C-2857, California Lumber Merchant

108 West 6th St., Room 5G, Los Angeles 14, Calif.

POSITION WANTED

Wholesale Lumberman, age 39, Past l0 years with major wholesale company & manufacturer in Southern California. Cargo, Rail & T & T. References. Available now.

Address Box C-2856. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-CONNECTION WANTEDAVAILABLE

Thoroughly experienced Hardwood & Plywood Lumberman. Moneymaking lecord. Will install and conduct Hardwood dept. in connection vith well-established Softwood lumber yard. Moderate capital investment required. Handle on percentage basis.

Address Box C-?&7. California Lumber Merchant 108 West 6th St., Room 5O8, Los Angeles 14, Calif.

-YARDS cmd SITES FOR SALE/LEASL

RENTALS

San

The Worlds' !.argest Plywood Organization, U. S. Plywood Corp., can use several young m€n in its sales department who wish to leain the business and make a caleer in this field. We offer a real opportu- nity to the right man. Call NOW for an appointment.

MR. DON BRALEY

4480 Pacific Blvd. Los Angeles 58, Calif.

Phone: LUdlow 3-3441

WANT-GIRL

With lurnber knowledgg shorthand, typing and full charge bookkeeping. TOP SALARY. East L. A. Area.

Address Box C-2851, California Lumber Merchant 108 West 6th St., Room 5S, Los Angeles 14, Calif.

Los Angeles office for rent, storage and Hyster service available if required.

TARTER, WEBSTER & JOHNSON, INC.

4200 Bandini Blvd. Los Angeles 23, Calif.

Phone: ANgelus 9-7231

SMALL CONCENTRATION

YARD FOR LEASE

Will lease up to 72,M sq. ft. close to San Francisco. Reasonable rent and first-class location adjacent to spur and Bayshore Freeway. Handling and mill facilities available,

Address Box C-?.852, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

Millwork & Moulding Mfg. plant with modern stock & detail millwork & moulding plant; fully equipped, including automatic finger- jointing equipment. 28,00o-sq. ft. floor space, 2,0O0 ft. industrial track frontage with R.R. spur. Yard storage cap. 3 million B.F. lumber. Ideal geographic location for best possible milling-in-transit benefits. Plant now operating with 45-day order file. Will sell all or part interest. Write for further inforrnation.

Address Box C-2853, California Lumber Merchant

l()8 West 6th St., Room 508, Los Angeles 14, Calif.

PIIfE rnd FII SELEGTS speciorizins'iln:ff

CALIFORNIA LUMBER YARDS FOR SALE

Very- goo-d yard in Squtlrern San Joaquin Valley; long-established PF! glgseq a yeqr€.go: R.R. leasc $6O monthly. Price for all buildings $15,000. Sales & Profit figures for last 10 years, with photos of improvements, sketch of gtound plan, etc., available.

-If you want to sell your yard, Give us a ring- TWOHY LUMBER CO.

o Lumberyard and Sawmill brokers for over ril) years o 714 West Olympic Blvd., Los Angeles 15; Rlchmond $8746 FOR LEASE

3-6110 acres improved, fenced; includes modern 20x,t0 office buildine. !O000 sg. ft. storage sheds. Steel buildings 2ft-years old. Spur tracE. Located near intersection Lakewood and Firestone Blvds. For information call o,r write:

WINTON LUMBER SALES, INC.

8713 Cleta St., Downey, Calif.; Phonet'TOpaz 2-2186

_EOTIIPMEITT FOR SAIF._ FOR SALE:

l-lgl*7%-ton Gerlinger Fork Lift, perfect condition, good tires with scales

l-l95L7 rl-ton Clark-completely overhauled

l-Ross 7fu-ton 15 SH-completely overhauled

l-Ross 15 HT-good condition

1-1946 Ross carrier Model 90r6156--good condition, excellent tires

2-1946 Ross carriers Model 9o-7968-in good running condition

l-6" Vonnegut all electric moulder

May be seen at-

MacKAY MILL SERVICE

82249th Avenug Oakland 21, Calif.; Phone: SWeetwood &9428

HEAVY FORK.LIFT TR,UCKS RENTALS AND SALES

MacKay Mill Service

SWeetwood 8-9428

MATTISON NO. 202_LIKE NEW

4" StickerBall-bearingNo Power .$75.00 Sticker Heads including Knives 7.50 each

VIKING MACHINERY

1000 Foothill Blvd., La Verne, Calif. Phone: LYcoming 3-3{121

-SPECIAL SERVICES-

BUY _ SELL_REPAIR_ SERVICE

Calit.

-D-

Doni & Russcll, lnc. --.-.--..--.....5,1-65

Dovir Hqrdwood Cp. -.-.-..-.-..----...-6lt

Dovicr Iunber, Co]l -.......---.-.-.-.....45

Dcl Vqllc, Kohmqn & Co. ----.----..-53

Dicbold lunber Co., Corl ---.-.-...-.61

Dolfqr Co., Thc lobst ..-.-.-.---.----15

Donovq Co.. Inc. -.-----..--------

Dooloy & Co .-----..-..-....--.--...--..--..--'

Fork Lifts and Straddle Trucks. Complcte strop and field service. Portable Welding, Specid Fabrication, Steam Cleinins and Painting. Service Available 7 Days a Week. All work guaranteed, COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif. Phones: NEwmark t-&re. NEvada 6.,{805

Everyone Recrds These Poges-Just like You Coliforniq Lumber f$ERCHANT-IZE

All Your Wants Here

ADr/ERTTI5ERIS TNDEX

'iAdvertlting oppeors in qllernqle llluer

(Tell thern gou sau it in The California Lumber Merchant)

Douglos Fir Plywood Assn. * Droke's Boy lumber Co,, Inc. -----*

Duroble Plywood Soles Co. ------..-*

-E- Empire Sleel Bldgr. Co. -...--Cover 3

Emrco Plywood Erslcy & Son, D. C. ---....------.----.-.-49

-F-

Foirhurrt Iumbq Co. ----..--.-..--------36

Forir Lvmbor Co. -...-.--..-.---..--.----72

Frn frucking Co. ---..--.--..---.....--.--.69

Fidf*'r lr{fg. Co., Inc. ..-....--------27

Firk & [{qrd .--.----------,-----..-----------*

Fountoin lumbq Co., Ed --....-.---_-- 3

Freemon Co., Stcphen G

Frcmont Foretl Products --..-..--....-.-69

Hyrfqr Conpony -t- lmperiol lumber Co. -.-.--,..--..-..-... * fndcpendent Blds. ,rttls. Co. -----.--29 Indurtriql Lumbs Co. Inlqnd Iunber Co. .------.-----..-----.--3,t -J-Johnron.Floherty, Inc. -.-.--.--...-....63 Jerdqn Sqrh & Dod Co., F. t,..-- ' -K- Kqibob Lunber Ca. -...-....-..-.-------...17 K.llcy, A,lberl A. -------.-.-.--.--.,-.--..* Kenl, Poul E. .,---.-..----.--.--..-..--..----- r Kilgqc, Roberl P. -...------..--.--.-..i

Nawqui3t, Jomes W. ------.--.--.-----.-57

Nikkel lumber Co., R. F. ....-.-,----60 -o- Olsen Compony, T. E.....--.--.------ *

Olson & Co., Oliver J, .,-..-......-.-- t

O3g@d, Rob6.t S. -...-.-.-.----------.-.*

Ortling [{onufocluring Co. ---------. *

Ostrom Iumbs Co. --------....----.-....-*

Oxfqd Lumbq Co., Rex -.-.--.--.-.-* -P-

Pqciffc Ccnent & Aggregqtes --.---35

Pociffc Fir Sql€r --.-.-------.--.-._--_--_---73

Pocific Hardwood Soles Co. --------49

Pociffc Iunbar Co., Thc ---..-.---_----*

Pociffc lumbcr Dalcrr Supply -----.57

Pqcific Wire Productr Co. ---.-.-...-.16

Pqcific Wood Productr -.-.--.-.---.----. *

-G-

Gollcher Hqrdwood Co. ...-......-..-.- |

Gomq3lon & Gr@n Lumbcr Co,35

Gorgio-Pocific Corp. -..-.--..-..-.--.--*

Gilbrmth Chcmicol Co. ..-....-........35

Globc Intl. of Cqlif., Inc. -..-..--*

Gofden Goic lumbq Co. --------.-.-71

Grqo & Co., W. R. -..-.----.....---.-*

Grdt Boy lumber Sola

Gr@t Westorn lumbq Cqp. --..-* -H-

Holcy Brot. -------.--.---..---.-......-..-.---18

Holl Co., Jome! t, -.--.--....----...------36

Hqllinon Mockin Lunber Co. ------68

Hollnork Lumber & Plywood -.----18

Hqnrcn Foresl Productc Co. .-..------46

Horbq Lumbcr Co., Inc. ------..-.....71

Hmin [umber Cmpqny --..-------.-- I

Hsdlund Lsmber Sols, Inc. -.-----. * Hendrick Co., J. W. ----.-...--.---.-----53

Hcxbqg Lumba Solor ---.-.---.----*

Higgint Lunbq Ca., t. E. ----------13

Hill & Morton, Inc. --.....-..-.----.-----48

Hobbr Woll Lumbcr Co,

Hogon Wholerolc 8ldg. iltl:. ---.37

Hollow Tro Rqdwood Co. --,..--.--32

Holnet [umbd Co., Frod C, ------59

Honqrolc Compony

Hoover Co., A. [. .-......-.....-------.-. *

Huft [umbcr Co. ...--..-....--..,..,---.--.52

Hur3l Pf o.lic! ----.----.-----------.----.----76

1.. A. Dry Kiln & Storogc, Inc. --_. *

Kvqfheim rr{ochinery Co. .-.--.---.--.-..19 -t.-

Lomon Iumbcr Ct. .---------.---------..-67

lowrence-Philipt Lumber Co. -_-,,,73

Lebqnile Productt Co. ---.--.--......-,,25

Lerrelt Iumber Co. ..---.-.-.-.--..--..-.--77

lindermon Wholesolc Lumber ..,-.-33

Long-Bell Diy.-lnt'l Pqpr Co.--__lz

Ioop lumber & Mill Co. -.-.--.-.-..--63

Los Angeler Iumbcr Co. -----.,--.--__60

Lor-Col Iunbcr Co. --.--.--.--.,_--..---.45

Iumbq Solcr Co. ....----..----..-.__..-._-28

-M- MocBoth fl,ordwood Co. .-.-.-.------...73

Podulo lunbq Co., E. A.

Pqrqmounl Pols Const, Co. -.-....---70

Poul Bunyqn Iumber Co. --...---.-.-50

Psfess lumber Co. -----.----.--..-....77

Penberthy tumber Co.

Phifips Bro3. tunbq Co. --.---...-_-76

Phipp3 co., Thc -------,.--.-_.---.--.-..-..--59

Pickering Iunber Cqp. ---.-----..--t

Piarce Co., Al -.-.--.--------.--.--.-..----.--66

Plocerville Iunbq Co.R-

Red Codor Shingle Eurou .--.-..-..'

Ricci & Kruse lumber Co,

RosGnbcrry-Bull€r Lbr. Soles --......50

Rounds Iunbq Co. ..-.-....-..--.-.....-..34

Roy Fdetf Producls Co. --,-----.-.-----77

-s- S & S lumbs Co. ..-....................-67

Sqn Antonio Pole Conrt. Co. --.----. r

Sonford-lusic, Inc. --.-..-..--.-.....---*

Sontq Fc Iumber, Inc. ....--.-..-..-.--31

Scorburgh Co., Inc. .-51

Socurity Pqint ilfs. Co. ....-.-.-.:,,--50

Shively, Alon A. ....-..-.-.....-....-.--...- t

Sisro lumber & Plywood

Sierrq Redwood Co, ..-,-..--.-.-----.---.-r

Simmonr Hqrdwood l-urnbcr -.-.---,-*

Simpton Rrdwood Co. -.-.-...-.-.-.-.-+

-.---.------....-.-.......... t Nath Lumbd Sqles, A. W....-....--38

Snith Co., C. B. ..........-..------.-...--36

Smilh Hqdwod Co., L. R. ----.--*

For maximum construction value at minimum cost-at mill or yard-look to Empire, designers of the most versatile steel buildings ever custom-engineered to the specifications of saw mills and lumber yards.

Empire buildings are adaptable to the most rugged timber sites, yet fexible enough for "showroom" use for the "do-it-yourself" yard market.

Protect your investment. An Empire building will cover your lumber and machinery-giving you more clear span fl.oor area for increased accessibility, plus more display space for sales.

Research-perfected, Empire-sealed panels absolutelg lock out dust, wind, rain and snow-are climate-proof for long years of complete protection.

Economical construction cost is only one of the advantages you get when you call in Empire. Each building is designed for easy, low-cost modernization and expansion-designed to grow with your btrsiness. Build rvith experience build with Empire!

Just l0 per cent down will put o custom-designed Empire steel building on your site, poid for or not. You sove your working copitol when you specify Empire. When you buy, buy quolity . . . it cosis no more. For complete informotion, telephone TODAY . or moil the hondy coupon now.

Mt, Whltney Llmbar Conp.try ol Sprlngville, Calitornia, reduced their annual Insurance costs by g25,0OO when they selected this structural steel mlll, engineered and built by Emplre.

QudiU Flush Doors Produced in lhe Jlesl lor Weslcrn Users

tonufaclured Bf Stroit

7o SIoy Stroight

All Strait Doors Are 1007" Lumber Core And Pressed Under Heat

IN OUR MODER,N

PTANT

Core Specificotions for FIUSH Doors in:

Philippine Mohogony ([quqn) 2-Ply ond Hordboord

(5-Ply Construction)

to allow l" cut down for 6/6 Doors.

Ribs of 3/e" spaced 4" aparta// of solid lumber.

Cenfer Rail of 3A"

21" long Lock B/ocks on Both sides and are 4t/e" wide.

Ash, BIRCH qnd Beech' Philippine Mohogony (Lquqn) 3-Ply ond Hsrdboord

(7-Ply Construction)

All 3/0 x 6/8 x l3/a H.C. Exterior Doors are with 67a" wide lock B/ocks fo accommodafe 5" set backs.

AII Lumber used is Kiln-dried to a maximum of l0 Percent moislure confenf.

Our New Germ,on Hot Press with 5 Openings ond Our New Worehouse Focilities Assure Prompl Delivery From Stock of All Stondord Sizes os Well os On Any Speciol Sizes.

Our sister compony, the Stroit Plywood Monufocfuring Co., now produces 60,000 Louon Door Skins Monthly to supply Stroit Doors

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED