The California Lumber Merchant - April 1958

I Know I'll See You Again

. .

now that you've received your shipment of WYBRO TEE-GEE PLY DISPLAYS

They are the greatest money-makers you can stock . . Customers keep coming back for more and more and more . . and you'll never lose a cent because they are MONEY.BACK GUARANTEED!

(Let us explain the details)

HARDWOOD HEADQUARTERS SINCE I872

Winton Ships High Quality Canadian Spruce by the Van Load !

\ZOU ARE LOOKING at another \Tinton exI - tra service . Canadian Engelmann Spruce shipped by the van load direct from our mill in British Columbia ! Now lumber retailers can order mixed vans of Spruce at competitiue prices!

\$Tinton can supply kiln-dried Engelmann Spruce ln SELECTS . COIvIMON . . . DECKlNG . . . and END-CAPPED PANELING. Coupled with carload shipments from \Tashington

co. (cAttF.)

and Idaho mills, \Winton gives you a mort dependable source for Engelmann Spruce!

In addition to Spruce from British Columbia, \Winton also ships the following, direct from mill to you: KILN-DRIED and GREEN INLAND RED CEDAR . . . KILN-DRIED MOUNTAIN HEMLOCK and KILN-DRIED FIR & LARCH.

Give your friendly Vintonman a call today for full particulars on Engelmann Spruce and \Winton's many other species.

PONDEROSA PINE SUGAR PINE WHITE FIR DOUGLAS FIR ENGELMANN SPRUCE CEDAR REDWOOD HEMTOCK

M. ADAMS Mcncger

THE CALIFORI\IA LT]MBER MERCHAi\T

Jack Dionne, Publisher

Single Gopies, 25 cents each

Subscription Price, $3.00 per Year

LOS ANGELES 14, CALIFORNIA, APRIL 1, i958

HOW LUMBER LOOKS

Shipments of 489 mills reporting to the National Lumber Manufacturers Assn- in the week ending March 15 were 5.3/o below production; new orders'were 3.3/o above Orders of 101,804,683 feet were 1.5/o below production at 159 mills reporting (133 operating) to the West Coast Lumbermenls Assn. in the week ending March 15; shipments were 8.6/o below. Orders of 87,515,000 feet were 13.4/o above production, and shipments were 1.9/o below, at 126 mills reporting to the Western Pine Association in the week ending March 15. Orders were 79.8/o above the previous week Production of 14 mills reporting to the California Redwood Association for February was 34,106,00O feet; shipments totaled 26,163,000 feet. Production was 11.6 million feet below February 1957, and shipments were 6.7 million feet below the same 1957 month and 6.3 million feet below January. Orders for this February, however, were 750,000 feet greater than the same 1957 month but fell 4.E million feet under the January level. February orders received were 7.5 million feet greater than shipments in the month, and orders on hand at month's end were over 12 million feet greater than the same 1957 date Orders of 16,679,000 feet wer€ 8.56%'below production at 92 mills reporting to the Southern Pine Association in the week ending March 15 Orders of 136,296,000 teet climbed 19.2/o higher than production and topped. output for the third straight week, the Douglas Fir Plywood Assn. reported for the week ending March 15. For the year to date, produ,ction was 11.3/o and orders 22.8/o greater than the same 1957 span. In the previous week ended March 8, orders had rocketed 5O% above production and hit a new weekly record, 63.3/o above the same 1957 week. With plywood prices still fluctuating, one large mill sales head declared, "We need something now to nail the plywood onto; the Spring homebuilding upturn has not yet rnaterialized."

Total retail lumber stocks on January 3l were 4,561,000000 feet, 13% above December 3l blut 8.2% 6elow th.e same January 1957 date. estimated the National Retail Lurnber Dealers Assn. Retail lumber sales, based on board-foot volume of the reporting yards, during January were 55% below December bt 3.6/o greater than the beginning of 1957. The Pacific region reported January sales rvere 0.5/o bel.ow December bat 10.4/o greater than January 1957. Lumberyard stocks in the west were 1.8/o under December and, 9.9Vo under January 1957.

-!" JLi, Joon

LUI BER MERCHANTS ASSOCIATION OfricErs who will funqlion ol the Nqthern Coliforniq D@ler!'Conyonlion in Yoremile Nqlionql Pork lhis month ore (lett to ribht) Treqrurd l. E, Horton, Prccidenl Homilton Knotl ond Vice-Prerident Frqnk Herd. The complcte Convcnlion Progrom will bo found on Pqse 8.

4lst Annual Convention

fuesdoy, April 8, t 958

OFFICIATING:

Hal A. Brown, President Board of Directors Breakfast

REGISTRATION

l0:30 a.m.

Equipment and Products Exhibit

Embassy and Colonial Rooms

12:00 Noon

KICK-OFF LUNCHEON

Presiding: Homer H. Burnaby, Sun Lumber Co., Wilmington, Calif. INVOCATION:

Dr. Paul F. Huebner, Pastor, First Methodist Church, Inglewood "The Current Mortgage Money Market"

by Joseph R. Jones, Vice-President, Security First National Bank

"Sales Training In The Economic Picture"

by Dr. Frederick A. Breier, Educator, Economist and News Analvst.

2:30 p.m.

Equipment and Products Exhibit

Embassy and Colonial Rooms

3:15 p.m.

THE LITTLE THEATRE

Selected Industry Films

8:00 p.m.

OPEN HOUSE

Family Night at the Trade Show

Architects, Designers, Contractors and Builders are invited guests. All the Lumber Dealers in Southern California are designated as the Official Reception Committee. Registration is not necessary or required. Everything Free.

Presiding:

L. A. (Andy) Beckstrom, Jf., Co-Owner. Arcadia Lumber Company

REFRESHMENTS

ENTERTAINMENT Starrins : The Sinsine-Plavins Sons o' Guns I' r ne Hutton,Jrngrng-rla Jerry Sc ing-Playing Sons o' GunsBob Eddie Carver; Lu- nutton, Scrogglns, .llddle Lucille and Eddie Roberts, The Magical Mentalists, Originators of the popular Show "What's on Your Mind."

9:45 p.m.

Award of Attendance Prizes

Wednesdoy, April 9, 1958

8:00 a.m.

OLD TIMERS'BREAKFAST

Sunset Room

HONORING Active and Associate

Members of So. Calif. Retail Lumber Assn. who have completed forty (4O) years or more of continuous service in the lumber and allied products industry.

. Presiding:

Lathrop K. Leishmann, Partner, Crown City Lbr. & Mill Co., Pasadena Introduction of Old Timers

Ambassador Hotel, Los Angeles

ffi Southern California Retail Lumber Association

The "Old-Timers' Breakfast." always one of the most popular features of the SCRLA conventions, is open to all members of the Southern California building industry who have rung up 40 or more years' in its service. Tickets should be purchased through the SCRLA (TUcker 6108) in advance of the Breakfast by nonmembers not registered for the enttre conventlon.

"How Softwood Lumber Manufacturers Associations Are Promoting Dealer Sales" By: Robert E. (Bob) Mahaffey, Advertis- ing and Promotion Manager, West Coast Lumbermen's Assn.. Portland

7:00 p.m.

ANNUAL BANQUET (No Reserved Tables)

Presiding:

WPhil J. Stillwell, Secy. & Gen. Mgr., Hammond Lumber Co., Los Angeles

ENTERTAINMENT Starring

The Three RudellsTrampoline Artists; Rima Rudino-Concert Violinist: Ben and Joy WrigleyFun From Abroad; The Sportsmen-Jack Benny's Favorite Quartet; John Rarig, Accompanist; George Findley, Musical Director.

Thursdoy, April I O, | 958

9:30 a.m.

BUSINESS SESSION

Presiding:

C. R. (Bob) Sievers, General Manager, John W. Fisher Lumber Co. "New Marketing Services Exclusively for Retail Lumber Dealers"

By:

D. B. (Dan) Sedgwick-Merchandis- i.g Director, Douglas Fir Plywood Association, Tacoma, Wash. and

Ray Harrell, Executive Vice-President and Research Director, Lumber Dealers Research Council, Wash., D.C. "Post-Graduate Handling Methods in Retail Lumber Yards" by Donald Shaffer, Western Regional Manager, Hyster Company

12:00 Noon

Hoo-Hoo & Hoo-Hoo-Ette Luncheon (No Reserved Tables)

Orten T. Stebbins, Manager, California

10:30 a.m.

Equipment and Products Exhibit

12:00 Noon

BUSINESS LUNCHEON

Presiding: Wayne F. Mullin, President, Nlullin Lumber Co., Los Angeles

"Association Business to Date" by Hal A. Brown, President "Selling America to Americans" by Dr. Kenneth McFarland, Topeka, Kansas; Educational Consultant and Lecturer for General Motors Corp. and for the American Trucking Association, and Guest Lecturer for The Readers Digest.

2:45 p.m.

Equipment and Products Exhibit

3:30 p.m.

Presiding:

Hal A. Brown, President, SCRLA and Harry Boand, Jr., President, Los Angeles Hoo-Hoo Club 2 "Review of Fashions"

Featuring - Alphonse Berge-Famous Drape Artist and Blue Book Models "FIow to Get More Business by Telephone" by Jack Schwartz, America's Greatest Telephone Salesman Equipment and Products Exhibit Award of Attendance Prizes 7:00 p.m.

ANNUAL DINNER DANCE

Frank Sennes' MOULIN ROUGE

Presiding:

R. R. (Bob) James, Mgr. of Lbr. Div., Macco Lumber Co., Paramount..PARISCOPE"

Dick Stabile and his Band: Max Fidler and his Combo; Starring The DeCastro SistersRecording Singing Artists; Helen KaneThe Betty Boop Girl; Domonique-Interna- tionally known Magician and Pickpocket. Convention Arrangements by Orrie W. Hamilton. Exec. Vice President. Southern California Retail Lumber Assn.

J. W. (Joe) Sherar, Manager, Promotion Dept., Western Pine Assn.

Trade Promotion Redwood Assn.

SUPPTIER.S EXHIBITING Ar

-A-

ATIIED MASONRY ANCHORS, INC.

735 E, Compton Blvd,, Route No. I

West Compfon, Colif.

FAcvlty l-3222

Booth No. 36-Embossy Room

Booth to be monned by:

Fronk Doy

C. Ken Clork

8ob Ernest

ANDERSEN CORPORATION

The4l sr ANNUAT S. C.

HALEY BROS.

1520-14th Street

P.O. Box 385

R. L. A. CONVENTION

John W. Thieme

Miss Yvonne Lolshow

Mrs. Dione Websfer

Boyport, Minn, Booth Nos, 3 & 4-Coloniol Room

-B- BENNETT 2-WAY PANET SAW

Roufe l, Box 334

Atoscodero, Colif.

Telephone 473-J

Booth No. 42-Embossy Room

Booth to be monned by:

Woyne C. Ervine Jerry DeCou

Mrs. Woyne C. Ervine Mrs. Jerry Decou

BIENENFETD GLT,SS & MIRRORS

607 loirport St.

El Segundo, Colif.

ORegon 8-8925

Booth No. 3O-Embossy Room

-c-

THE CELOTEX CORPORATION

3625 West Sixth Street

Los Angeles 5, Colif.

DUnkirk 5-5131

120 So. LoSolle Streei

Chicogo 3, lllinois

Boonh No. l5-Embossy Room

T. M. COBB COMPANY

5800 So. Centrol Ave.

Los Angeles ll, Colif.

ADoms l-lll7

Booths No. 21 & 2!-Embossy Room

Booth to be monned byr

C. [. Sloght

C. H. Corwin

Jock Behringer

Col Biggs

Jock Bostrom

Roy Cobb Burll Fleming

Corl Soge

Clorence Wolker

-D- DOUGTAS FIR PI.YWOOD ASSOCIATION

IIl9 "A" Srreer

Tocomo 2, Woshington

Booth No. 35-Embossy Room

Booth to be monned by:

Bud Hoover

-F- FIR & PINE I.UMBER CO.

20 E. Alomedo Ave.

Burbqnk, Colif, Vlctorio 9-3109

Ken Wohers

Spoce No, lG-Coloniol Room

Booth lo be monned by:

Leigh flcWillioms Arthur Reeves

John Morris

-G- GENERAT PTYWOOD CORP-

3l3I W. Morket St.

Louisville 12, Kentucky

Booth No. 26-Embossy Room

Booth to be monned by:

Broce Gurnee, represenling the Monufoclurer

GLOBE INTERNATIONAT OF CALIF,. INC.

3221 So. Lo Cienego Blvd.

Los Angeles 15, Colif.

TExos 0-5456

Booth No, 3l-Embossy Room

Booth io be monned by;

Louis Mossing

l. rf{. Hoffmon

Mike Murphy

-H-

Sonto Monico, Colif, EXbrook 4-3209-TExos 0-4831

Eooth No. 26-Embossy Room

Booth to be monned by:

Froncis Holey Ruperl Holey Poul Sonders Glenn Golden

HARBOR PTYWOOD CORP.

235 So. Alomedo Slreei

Los Angeles 12, Colif

Mlchigon 1854

Booth No. 43-Embossy Room

Booth fo be monned by:

John T. Northom Rex Litile

G. P. Von de Lesier Jock Gumm

Dewey Bocon Pot Cqrroll

Dovid Broni

HOO.HOO CLUB NO. 2

8900 Royo Ave.

South Gote, Colif.

LOroin 1-2695

Booth No. 2l-Embossy Room

HYSTER COMPANY

2125 So. Gorfield Ave.

Los Angeles 22, Calit.

RAymond 3-6255

Booth No. 45-Embossy Room

-l-

INSUTITE DIVISION, MINNESOTA & ONTARIO PAPER COMPANY

235 So. Alomedo Slreet

los Angeles I2, Colif.

Mlchigon 1854

Booth No. 4l-Embossy Room

Booth io be monned by:

-R-

REGAT DOOR COMPANY

10176 Eosi Rush Street

El Monte, Colifornio

CUmberlond 3-6216

Booth No. 27-Embossy Room

ROYAT JATOUSIE CO. OF CAI.IF, 10309 Eost Rush Street

El Monte, Colifornio

CUmberlond 3-4653

Boofh No. 27-Embossy Room

-T-

TAYLOR MIIIWORK & STAIR CO.. INC.

1305 West l32nd Street

Gordeno, Cslifornio

FAculty l-2750

DAvis 4-4108

Booth No. 34-Embossy Room

Booth to be monned by:

Reg. Toylor Pork Pennington

Byron K. Toylor Lynn Toylor

-u-

UNIQUE BALANCE CO., INC.

4l Mogee Avenue

Stomford, Conneclicul

Booth No. l3-Embossy Room

UNITED STATES GYPSUM CO.

2322 West Third Srreet

Los Angeles 54, Colif.

DUnkirk 8-l I7l

Eoolh No. 2--Coloniol Room

UNITED STATES PTYWOOD CORP.

4480 Pocific Blvd.

Los Angeles 58, Colif.

lUdlow 3-3441

Booths No. 38 ond 39-Embossy Room

Sid Rosenthom

Bcib Goldmon

Elizobeth Mossing

-M- THE MORGAN SIGN MACHINE CO.

32 Donbury Streei

Ooklond 5, Colif.

TRinidod 2-5458

Booth No. S-Coloniol Room

Tom Croin

Jim Horrell Bob Whyfe

-J-

JOHNS-MANVIttE SATES CORP.

6ll So. Cotolino

Los Angelas, Colif.

DUnkirk 5-0595

Booih No. l7-Embossy Room -K-

KAIBAB TUMBER COMPANY

516l Elmwood Ave.

Lynwood, Colif.

NEvodo 6-1523

P. O. Box 1468

Flogsfoff, Arizono

Booth No. 32-Embossy Room

KOPPERS COMPANY, INC.

I I l8 Wilshire Blvd.

Los Angeles 17, Colif.

MAdison 5-5818

Eooth No. l2-Embossy Room

Booth to be monned byr

Henry Gorniobst, Jr. Rolph Cordwell

Fronk M. Kelly

-t-

t-O.F- GTASS FIBERS COMPANY

l8l0 Modison Avenue

Toledo I, Ohio

Booth No. l-Coloniol Room

Booth to be monned by:

J. A. Morgon S. M. Kerr

P. W. Burkmeyer

TUMBERMENS MUTUAT CASUATTY COMPANY

3545 Wilshire Blvd.

Los Angeles 5, Cqlif, DUnkirk 2-61I I

Booth No, 29-Embossy Room

Booth to be monned by:

G. R. Pohlmon

D, A. Cedner

W. W. lv{cGoh

[. W. Kunkel S. [. Stowell

-P-

PITTSBURGH PTATE GI.ASS CO.

465 Crenshow Blvd.

Torronce, Golifornio

NEvqdo 6-5781

Booth No. 33-Embossy Room

WEST COAST TUMBERMEN'S ASSN.

Room 400 Stotler Center

900 Wilshire Blvd.

Los Angeles t7, Colif.

Mlchigon 1429

l410 S.W. Morrison Sl.

Portlond 5, Oregon

Booth No. 37-Embossy Room

WESTERN DUO.FAST, INC.

1338 So. Atlontic Blvd.

Los Angeles 22, Colit.

ANgelus 3-5873

Booth No. 40-Embossy Room

WESTERN PINE ASSOCIATION

Don Comstock, Locol Rep.

4258 No. Breesee St.

Boldwin Pork, €olif.

EDgewood 7-3522

510 Yeon Building

Porllond 4, Oregon

Boofh No. lS-Embossy Room

Booth to be monned by:

Don P. Comstock

WEYERHAEUSER SATES COMPANY

3557 South Hill Srreet

Los Angeles 7, CqliF.

Rlchmond 8-2251

Tqcomo Building

Tocomq l, Woshington

Booth No. I l-Embossy Room

Booth to be monned by:

D. E. Conger

G. W. Fradrickson

L. M. Horringer

M. F. Pedigo

R. K. Rosmussen

W. A. Remok

R. J. Willioms

G. J. liponi

WOOD CONVERSION COMPANY

323 Monodnock Building

681 Mqrkef Sireef

Sqn Froncisco 5, Colif.

YUkon 2-1389

Booth No. l4-Embossy Room

Booth to be monned by:

C. W. Clork

J. M. Godley

H. A. Wolloce

"This country's going straight to heck, My granddad iold me so; The old gent ought to know. I asked him why he was so sureHe said long years and years ago, His granddad told him so." ***

When flatterers meet, the devil goes to dinner.-DeFoe.

***

To be seventy years young is sometimes far more cheerful than to be forty years old.-Oliver Wendell Holmes.

He who loveth a book will never want for a faithful friend, a wholesome counsellor, a cheerful companion, or an effectual comforter.-fs346 Barrow.

{.{<*

Love-making hasn't changed materially since the early centuries. According to legend, Greek damsels used to have to sit and listen to a lyre all evening, just as the girls do now.-Clipt.

**rl.

Do not stir the fire with a sword.-Pythagoras.

***

In what he leaves unsaid, I discover a master of style. -Schiller.

Pity is best taugh, i tJ",rlhip to woe.-coleridge.

:F**

We enjoy thoroughly only the pleasure that we give. -!111n3g.

*{<*

There is an old story that illustrates how easy it is to cause recessions or depressions. According to that yarn, there was a man who lived by the side of the road and sold hot dogs. FIe was hard of hearing, so he had no radio. He had trouble with his eyes, so he read no newspapers. But he sold good hot dogs'

He put up signs on the highway, telling how good his hot dogs were. H6 stood by the side of the road and cried: "Buy a hot dog, Mister." And people bought. He increased his meat and bun orders. He bought a bigger stove to take care of his trade. * * {.

He finally got his son home from cbllege to help him out. But then something happened. The son said: "Father, haven't you been hearing the news? There is a big depression on. The European situation is terrible. The domestic situation is worse."

Whereupon the father thought: "My son has been to college. He reads the papers and listens to the radio, so he

BY JACK DIONNE

ought to know. So he cut down his meat and bun orders. He took down his signs. And he no longer bothered to stand out in the hi8hway*and*sell*his hot dogs.

And his hot dog sales fell away overnight. "You were right, son," he said to the boy. "We certainly are in the middle of a great depression." *t*

There is a moral in that "l.ott;

An obstinate man does not hold opinions-they hold him._Bishop Butler.

*

The deeper the sorrow, the less tongue it has.-Talmud. ***

flower in which love is the honey.-Victoi Life is a Hugo.

{<**

Eloquence is logic on fire.-Lyman Beecher.

Genius finds its -Willmott.

own road and carries its own lamp. ***

Ambition is not a vice of little people.-Montaigne. {<t<*

All power, even the most despotic, rests ultimately on opinion.-Hume. ***

Malice drinks one-half of its own poison.-Seneca. ***

Everyone can master a grief but he that hath it. -Shakespeare. *rF*

All sunshine makes the desert.-Arab proverb. *{<:!

He who purposely cheats his friend, would cheat his God.-Lavater. **:

To reform a man you must begin with his grandmother. -V. Hugo. ***

Books are lighthouses erected in the great sea of time. -E. P. Whipple. *:1.*

Whatever that may be which feels, which has knowledge, which wills, which has the power of growth, it is celestial and divine, and for that reason must of necessity be eternal.-Cicero. **t

Live with wolves, and you will learn to howl.-Spanish proverb. ***

Too low they build who build below the skies.-Young.

to Crow Abouf'

CROFOOT TUAABER CO.

UKIAH, CALIFORNIA

A Dependoble Source oi high-qualily

Excellent Service by Truck or Roil

G[lEIfDln ol G||MIIIG EUEIITS

April

SOU'fHtrRN CALIFORNIA RETAIL LUMBER ASSN. Annual Convention and Trade Show, Ambassador hotel, Los Angeles, April 8-11.

SAN FRANCISCO HOO-HOO-ETTE CLUB 3 Dinner meeting, Hotel Californian, April 8.

SAN FRANCISCO and SANTA CLARA VALLEY

HOO-HOO Clubs Joint Meeting, Chdz Yvonne, Mountain View, April 11.

NORTHWEST HARDWOOD ASSOCIATION meeting, New Washington hotel, Seattle, April 1l-12.

OAKLAND EIOO-HOO CLUB 39 "Giants Baseball Nite,,, Paul Gaboury, chairman; Fisherman's Pier, April 14.

AMERICAN WOOD-PRESERVERS' ASSN., Hotel Stat. ler, Los Angeles, April 14-16.

WOODWORK INSTITUTE OF CALIFORNIA annuat Southern California meeting, Ilotel Statler, Los Angeles, April 18.

DUBS, LTD. Tournament, Olympic club; Seth Butler, host; April 18.

SAN FRANCISCO HOO-HOO CLUB 9 Luncheon hon^ .ollg S_nark Ernie Wales, Leopard cafe, April 1g.

SACRAMENTO, REDWOOD- EMPIRE and BLACK

BART HOO-HOO Clubs Joint Meeting, Fairfield, Calif.; Guest of lfonor, Ernie Wales, Snark 6i ttte Universe- April 18.

LUMBER MERCHANTS ASSN. OF NORTHERN CALIFORNIA Annual Convention, Ahwahiree hotel. Yosemite National Park, April 20-ZZ.

SAN FRANCISCO HOO-HOO CLUB 9 Annual Dinner Dance, with Paul Laws Band; Gay Bradt, chairman; Villa Chartier, San Mateo, April 25. -

NATIONAL BUILDING MATERIAL DISTRIBUTORS 4SSN Annual Spring Meeting, Bellevue-Stratford hotel, Philadelphia, April 29-May 2.

Moy

SACRAMENTO HOO-HOO CLUB 109 Annual Concat and Golf Tournament-Bing Maloney Golf Course; Concat, dinner and show, 6 p.rn., Radio and Press Club, State Fairgrounds, May 2.

OAKLAND HOO-HOO CLUB 39 Annual ,'Reveille.', H_erb Farrell, chairman; Castlewood Country Club, May 16.

NATIONAL LUMBER N4ANUFACTURERS ASSN. Spring meeting Board of Directors, Santa Barbara, Calif., May 26-28.

ROUNDS LUffIBER COftTPANY

EXCLUS'VE sAI,ES AGEffTS

Generol Clftce:

CROCKER BUITDING - SAN FRANCISCO 4

phone YUkon 6-0912 - twx SF-898

NATIONAL-AMERICAN WHOLESALE LUMBER ASSN. Annual Meeting, Broadmoor hotel, Colorado Springs, Colo., May 27-IS.

Southern Oregon lumber ond Plywood Shippers Win Rqil Cur toArizono

At a special meeting of the Freight Traffic committee of Pacific South Coast Freight Buriau, March 4, reduced rates on lumber and articles taking same rates were ap- proved for all Oregon rail shippers ln and south of Gran^ts Pass to all Arizona points. Riduced rail rates averaged approximately 30/o -and will be published on statutory notice to become effective in approximately 60 days from date of approval (March 4).

The p-oslibility of the same type of proposition for points north of Grants Pass, Oregon, to Aiizona was also indicated, as well as a review of Oregon rail rates to California points.

"Mlxed loods ore no problam"

You're competing for the consumer dollar against automobiles, appliances, food and literally thousands of -other items. The most imPortant steP in winning the competition, in making your selling successful, is to convince the buyer that his frsl consideration is the purchase of a new home. That's why this new 'West Coast Lumbermen's Association promotion is good news for you. This aggressive campaign will help you increase new home sales homes built with beautiful, versatile-yet economical'West Coast lumber.

Full pqge, 4-color odverlisemenls will oppeor in leoding nolionol home service mogozines in<luding: Betler Homes ond Gordens, Ameri' con Home, House Beouliful, Living lor Young Homemokers, House & Gorden Building Book ond New Homes

CALIFORN IA

IBth AINUAT CONVENTION PROGRAM

Yosemite National Park. California

Sundoy, April 20

Arrive early and explore the wonders of yosemite National Park and surroundings. For the more ?thleticly_ inclined, there will be skiing at nearby _B^a{Ser. Pass (snow conditions permitting) and the 18th Annual LMANC Golf Tournament at the Wawona Golf Course, Yosemite Valley. Ray Noble, Visalia Lumber Co., is golf chairman, and Brian Bonnington currently holdi the coveted LMANC perpetual Trophy.

. Mondoy, April 2l

9:00 a.m. to 12:00

Registration-t"t', id8t{":l

.

Tuesdoy, April 22

9;00 a.m.

LMA Members Roundtable WorkshopIndian Room. A high spot of the Association's innual get togethers, this session will cover such subiects is:

. Developing New Markets

Reducing Operating Expenses

Building Store Sales

Employee Training

Dealer Advertising

. Credits and Collections and many others

Ahwahnee Hotel

Kickoff Luncheon, main dining room, LMANC president Hamilton Knott presidin[. Luncheon speakers will include nationally recognized industry and non-industry speakers. Representine the lumbir industry will be Phil Cretrn, director-of merchandising and promotion for the Edward Hines Lumber Com-pany, Chicago. Covering a more general field of business management problems will be Frederick Breier, sales _training specialist, economic analyst and labor consultant.

Ladies Fashion sh.1,g#;11 Lounge of Ahwahnee

I n du stry Sponsored 3.0&l;ll'""rty-I nclian Room

Dinner, dancing,- "tl;fftf narding of golf prizes, and entertainment by Woo-Woo Stevins.

l2:00 Noon

Luncheon-main dining room, LMA vice-president It"lE Heard presiding. Industry speaker- will be ryBLDA president, James C. O'M-alley, head of O'Malley Lumber Company, Phoenix.

Windup speaker will be Robert Gros, vice-president in charge of public relations for the Pacifit Gas & Electric Company.

3:00 p.m.

Take your choice: Bus Tour of the Valley-or Bingo in the Ahwahnee Solarium. LMANC directors will meet in the Game Room.

6:00 o.m.

Industry Sponsored Cocktail Party-Main Lounge

7:30 p.m. on

Big Annual Dinner-Dance and Gala Floor Show, featuring such well-known stars as Ever & Dolorez, The Wilder Brothers, Rima Rudino, and The Four Knights.

PONDEROSA PINE DOUGIAS F!R, WHI|E FIR

Tn& llerl

ANNUAI, PRODUC''ON 60 M/,LL'ON

High Altitude, Soft Textured Growth MODERN MOORE DESIGNED DRY KILNS

SUGAR CEDAR

'

NRLDA President, Arizono Deoler O'Xlolley, Deqls SomePeorlsof Wisdom on Nqtionql Speoking Tour

James C. O'Ma11ey (right), Phoenix, Ariz., president of the National Retail Lumber Dealers Assn., sees long-range planning as the key to future profits.

"If the retail lumber dealer will be ingenious enough to have some long-range plan to get the most out of his business and work together to get the most out of all the retail lumber business, he will help himself and his fellow retail lumbermen," he declared.

O'Malley wound up a five-stop national speaking tour Feb. 25, before the Western Retail Lumbermen's Assn. in Seattle, Wash. Spokesman for the 30.0d0-member N.RLD4, h" is a strong advocate of long-range plan- ning "in order to do a beiter job of merch"andisi"ing and marketing our products.,,

O'Malley is vice-president of the O'X4alley Lumber Co.. now. obserwing its 50th year in Arizona, and -ar,ages op- erations of the firm's 19 yards and retail stores throirghout the state. In addition to his duties for his firm anl the NBL_PA, he has been designated by the Federal Housing and Home Finance Agency as one of six key businessmei in the nation to serve ot-r IiHFA's Executive'Reserve lJnit.

On his tour of NRLDA's regional organizations, O'Mal- ley. also spotlighted the moiement oI branch yards to surburban areas. He called attention to the radicai changes in tra_ffic problems, merchandise, customers ar.rd locations that dealers face in making such moves:

"If you go out there, you must realize that you will have more customers. You might have from S to 7 times as.--many peoe-le to wait on, but your average ticket will probably be only half or a thi;d of what-it was at the old locations." he said.

NR.LDA's_ president called for improved management techniques also in earlier speeches before the Northiastern Retail Lumbermen's Assn., the Illinois Lumber & Material I)ealers Assn. and the Virginia Building Material Assn.

_ Preceding his appearance before the Western Retail Lumbermen's Assn., O'I\{alley was the honored guest at a testimonial dinner, Feb. 24, in Phoenix, Ariz. The spokesman of 30,000 retail lumber dealers in the United St"t.. was feted by Salt River Valley Hoo-Hoo Club 72, phoenix.

Long-range planning is a "must" for retail lumber dealers in today'9 fast changing markets, J. C. O'l\{alley, presi- dent of the National Retail Lumber Dealers Associition, told members of the Western Retail Lumbermen's Associatjon at their recent annual convention held in Seattle. Washington.

"It is imperative that we look ahead and'plan to adjust our operations to the new patterns of merchandising that have been developing all around us," N{r. O'Malley said. "During the last 15 years we have gone through many changes. There has been a strong movement to suburban living. There have been radical changes in our traffic problem. There have been changes in the type of customeis we have. There are now more women buyers and more do-ityourself business. A lot of us have to make some changbs in our operation. Some of us have an old yard down in the heart of town on the tracks with very little store traffic. Maybe the town has moved away from that section of the city and a yard is needed out in the suburbs.

"Our problems are many and varied. Today the success-

ful dealer has to be an opportunist and must be able to grasp these problems-weigh one against the other and then make his decision to do the best iob he can.

"Let's say you are going to move your yard out to the suburbs, or say you are going to put in a branch yard in the suburbs. Are you going to put it in where there is a shopping center, or near a shopping center?

"If you go out there, you must realize that you will have more customers. You might have from 5 to 7 times as many people to wait on, but your average ticket will probably be only half or a third of what it was at the old location. What does that mean ? It means that, to get the proper return on your investment or retu-rn on your.sales, you will have to increase your gross profit on sales tiy probably 5/o or 6/o. Are you able to obtain that increase?

"You will find that some owners and managers of businesses can handle contractors and do a good job, while others can handle the general public and really merchandise. You will have to have a little introspection and see if you are the type of businessman who can do that job of merchandising or whether you must hire someone to get the iob done for vou.

"if you should'go out to a suburban location, you would probably have to put in some new lines. That is a big decision. Maybe at the old location down by the tracks, all you handled was lumber, wallboard, millwork, and a few sack goods, and that was it. If you just move that type of operation out to the suburbs, you will probably fall flat on your face, because the type of customers you will draw will be interested in other kinds of materials-maybe paint, different kinds of hardware, power tools, hand tools.

"In going into a suburban yard, if you set up different departments, you have to know what they are doing and you must knqw what they are making, and that must be figured at least once a month. With the exception of lumber, we break dowrl all our business into at least ten categories. Then, every month we figure our estimated profit on each category and we know what our turnover \vas.

"We have an idea what our expenses in that department were, so we can tell how much is being made in each department. Accurate records must be kept, because you will hnd that while you know it is easy to sell sack goods to certain people at a close price, you get quite a turnover in it but don't make much money. On the other hand, you may have some large markups in a department store where is no turnover and not much money is being made there, either. Pricing is one of the most important things to consider when moving to a new location.

"In building a new yard, what is the first thing you do? You talk about yard layout, but one of the most important problems is to go to the traffic engineer of the city or county and see what the projected flotv of traffic is, and what their future plans are for different highways, and what arterials are going to be paved and changed that will affect your business, Go to the city and county zoning board and see what the plans are for development of the various areas. After you have decided on lJre location and what you are going to do, what lines you intend to handle, and what type of control you plan to keep over them, and then do a proper job of merchandising.

"It is difficult for many of us who have been in the retail lumber game for a long time to amend our ways, but we must do it. We must have long-range planning in order to do a better job of merchandising and marketing our products. I would like for each of you to ask yourself-'What is my long range plan ?' It is time for introspection."

Washington-A long-range, well-rounded merchandising program for all segments of marketing and the lumber in-

(Courtesy of the Soutlt'ern Calitornia Retuil Lumber Association)

The function of the retail lumber yard is to secure and supply the lumber and building material requirements pf the aiea which it services. The basic process is to secure the products of the industry at a cost low enough to ruppiy a market willing to pay a price,high enough to return the cost plus a profit.

It is the dealer's ability to deliver a product to a customer at a price equal to, or lower than do the armchair brokers, the truckers, the direct mill shippers, etc., which determines whether or not he gets the business.

Three segments of general public influence are directly interested in the proiess of brderly distribution of the products of the inhustry. Stockholders are interested because they are entitled to a return on the investment of their capital. Federal, State and Local Governments are interested from the standpoint of taxes Labor is interested in regular employment at good wages and under good working conditions.

When one of these three segments demands too great a share of the sales dollar, one or both of the other segments must take a loss or all may get nothing. Retail lumber dealers' profits have been hovering around. au average of l.l3/i on sales after taxes each year since 1950. ahis average profit, of course, is the poorest of the best, or the best oi it-te poorest ; but in most cases it is so small that there is little or no incentive for plant expansion.

If our free enterprise system is to survive, there must be relief from the staggering tax load-relief not only for the corporations but, more importantly, relief for- the consumers. You cannot have profitable sales unless there are more consumer purchasing dollars available.

Another major factor is the cost of labor. Since 1935 when our industry commenced negotiating with- the unions. Lumber Flindler rates have been increased from 52lc to $2.17% per hour. Ordermen rates have increased lrom 62fc in-1935 to $2.371per,hour now. The Stickerman's rate has increased lrom 82lc in 1935 to the current rate of $2.571 per hour.

The Carrier's rate has increased from 65c in 1935 to $2.33% per hour now, and the Truck Driver's rate on

dustry is needed to meet the competition of "substitute" mateiials, declared James C. O'Malliy, retail lumberman of Phoenix, Arizona, -and president of the National Retail Lumber Dealers Association, in his address at the sixth annual meeting of the American Institute of Timber Construction, Janu-ary 2l-23, in Chandler, Nrizona, Mr. O'Malley said that the lumber industry has paid "too much attention to manufacturit g . . and forgotten all about the marketing and merchandising of their product.

"W'e in the retail business," he pointed out, "have been helped by the backlog of houses needed, the FHA,- the Koiean situation, and other things-that kind of artificial stimuli. Many of us have not properly merchandised our oroducts. haie not marketed lumber as well as we could irrl ", noi advertised it as much as we can. Consequently, you will find all through the country many retailers who ire using substitutes Jor lumber in places where they shouldn't."

Mr. O'Malley explained that retailers often advertise lumber "substifutes" because manufacturers "have made it easier for them to advertise their products. Retailers", he declared, "like any other business men, take the easy way out. The successful retailer today is the one who has gotten out of many parts of the lumber business and in with merchandisers and other lines.

"It is up to us," he concluded, "and to all the others connected with the lumber industry, to have a long-range plan of selling, marketing and merchandising our products to

The following is the Percentage Distribution of Fed-

State and Local Tax Dollars from 1934 to 1956:*

* From "Facts & Figures on Government Finance" published by The Tax Foundation.

26,000 lbs, and under equipment has been increased from 6Oc in 1935 to $2.30 per'hour until June 30, 1958. Besides this, the industry is-now making fringe payments on all hourly employes which they didnot malie in 1935. They .r. ' -Ot. ^attd Two Weeks Paid Vacations; Six Paid Holidays; Health and Welfare Insurance costing the employer $10.00 per month per employee; and a ?ension Plan for which the employer contributes an additional $17.30 monthly for each hourly employee. Then again, there are the coffee breaks and other fringe payments, which are an additional cost to the dealer that all add up to sizeable amounts beyond the hourly rates shown above.

We don't know what the unions will demand this year but a number of settlements outside of our indrrstry have been made lately with the Teamsters and -Engi- neers that would indicate they will likely be asking for a multiple-year contract with substantial increases to be given each year during the life of the agreement' t-

Labor must. however, be made to understand that if wages are increased without compensating decreases-in othir costs, the lumbermen on whom they depend for employment of their members will be in even a less favorable position to meet outside competitron'

the best advantage." Mr. O'Malley's talk follows:

Gentlemen, first I would like to say that it is a real pleasure to be here with you today.

I was born and brought up in the retail lumber business, and during the War spent over two years in the Pacific Northwesi on duty as in Army Air Corps officer attached to the Central Proturing Agency, watching the lumber and plywood allocations foi the Air Corps and the Air Corps contractofs.

I started going up to the lumber country in 1941 and have been there at least once a year since, with the exception of one year. I believe most of the fabricators who are here today are from that area or receive most of their raw material from there. I think there is some of the greatest country in the whole United States in that regign, and in the summer of 1956 I took my wife and four children there to spend a month at the delightful seaeoast resort of Gearhart, Oregon.

During the early rnonths ol 1944, when I was a second lieutenant in the Army Air Corps, I was invited to attend the annual meeting of the West Coast Lumbermen's Association in the lVlultnomah hotel. As the meeting was going on, I was particularly impressed by a report given.by i member, probably of your organization if it was in existence at thal time, because it had to do with the making of trusses, fabricating trusses-something which I thought the lumber industry really needed. However, I was very

disappointed at the tenor of the rest of the meeting.

A. I was sitting there listening to speakers and analy- ztng therr programs, as a retail lumberman I realized how little the retailers were doing for the industry, and knorving Paul Stevens of the National-American Wholesale Lumbei Assn. and some of the other wholesalers there, I had a good idea of what the wholesalers were doing. I couldn't gef out of my mind one very significant thought-that rie, the manufacturers, the wholesalers, and the-retailers-are not doing much for the lumber industry. In fact, I wanted to jump to my feet that day and say, "Why don't we do something for the lumber industry? ! !- For the Promotion of lumber and lumber producls ?"

_ My home base during the war was at Wright Field, and f was attached to the aircraft scheduling unlit. Even'as a p-rivate, -as soon as they found that I was a lumberman, they lrad me handling lumber and plywood. After I became an officer was when they sent me but West, and of course, all the larger organizations knew me and I knew them. and it really worked out very well, and we saved the Government a great deal of money. In fact, I handled over 50 million dollars in lumber and plywood allocations for boxing and crating and had only a pirt-time secretary to help mel I know that some ofificers who didn't have any e*peiierrce and who didn't knor,v anyone in the business,-.o,rld easily have built up a staff of 40 or 50 people to handle the same thing. In fact, I have always thouqhf that some of the other branches of the service did about"that.

Getting back to Wright Field, although I was iust in the procurement and allocation end, I did obser.re quite a few things that went on. In fact, toward the end of the war I was put on a packaging committee, a committee on which we were v.itally interested_ in the shipping problems of all krnds ot arrcratt parts and spares, and I got an inkling of what they were doing with lumber and piywood in paitic_ ular. Of course, thoseof you who knory flywood remember the toxic glue line that we had to ship t6 ihe South pacific area to prevent delamination, and t6ere was all kinds of treatment of lumber with chemicals. There was a plastic surface plywood and thin-gs that I got just a smattering of.

But I was convinced ofbne thingi-*1-t.n I got out of-the service and things got back to n--ormal, thai our lumber business would be entirely different than before. We'd be in for a lot of treatment of lumber, the treating process would be different glued-up members, our plastic Taminates would get into the_picture, along with plasiic overlays, ply_ wood, and so on. You and I know thai this didn,t frappe", because the lumber _industry and the manufacturing'ind, in particular, went back to that old production piobt"- and. had no long-range planning or .e"f marketing plan for therr product, or a merchandising plan, or whaiever you want to call it.

From an outsider looking in, we know that what'they have done in the manufacturing end of it is to pay too mucir attention to manufacturing, getting a balancid operation, a balanced production operaiion, e-fficiency of production, and all that, and they have forgotten all a6out the marketi ing and merchandising of their-product.

I see that- your subject today is ,,Sales Today and Tomorrow." We, in the retaiJ business, have been'helped by the backlog of houses needed, the FHA, the Korean situation. and other things-that kind of artificial stimuli. Many of us have n_ot properly merchandised our products, have not marketed lumber as well as we could hive, not advertised it as much as we can. llowever, one of the fundamental r,r'eaknesses is that the product must be handled correct- ly-from the time it is manufactured into lumber to the time it is used. If not started out correctly and merchandised right, you are falling down just as yorl begin. Just like a house-it must have a solid foundation or it*will-fall apart. Consequently, Iou will find all through the country many retailers who are using substitutes Jor lumber in places where they shouldn't, and that is why you and I are here today-because we must have a weil-iounded plan

Phoenix Honors O'Molley

Many area lumbermen were on the committees for the testimonial dinner at Hotel Westward Ho, February 24, when Salt River Valley Hoo-Hoo Club 72 honored James C. O'Malley,502+0, one of its members, on his recent election as president of the National Retail Lumbdr Dealers Assn. The meeting was called to order at 6.29 p.m. by Charlie Mapn, toastmaster. The president of Club 72, Ralph Heisser, and VicePresidents Aram Mardian and Roy Harper made the presentation of the gift to the Phoenix dealer and head of the lineyard company. Pete van Voorhis introduced the speaker of the evening.

Other lumbermen on the committees were: General -Aram Mardian, John Trent, Ralph Heisser, Pete van Voorhis, Gus Michaels; Dinner-Allen Thum, lrank Haney, Cecil Armstrong; Publicity-Pete van Voorhis; Finance-Frank Haney, Aram Mardian; Tickets and Seating-Wayne Parrish, Dean Drake, F_itl Hethcoat; Ticket Sales-Ace Mason, Ralph Heisser, Howard Beals, Charlie Mann, Latry Griffiih, Nat Thompson. The club officers served on the receiving line.

There were more than 400 altogether at the testimonial to salute the noted Arizona lumber dealer on his new high office, including E. G. "Dave" Davis, the 1955-56 Snark of the lJniverse.

among manufacturers, wholesalers, fabricators, and retailers of promoting lumber products in the right way. ft seems to me that the retailers have alwiys talien the easy way out. Lots of times they advertise subititute types of composition boards for lumber or aluminum allov.- or s.tbel alloys for lumber,_ and things like that. Why do-they do it? Because that is the easiest way out. But also thev do it because, for example, Johns-Manrrille, Celotex, Maso-nite, and Reynolds Metals have made it easier for them to adv_ertise their products. Many times the retailers of the United States who advertise more than g40 million dollars worth of .building materials within a year and easily would like to advertise more than that, maybe $50 million dollars r,r'orth a year, do not do so for two reasons:

1. The thing that they like to advertise is wood and wood products, and advertising promotion hasn,t been good,.so consequently they go to the forms that f,ve mentioned and advertise the substitute products.

2. Retailers, like any other business men, take the easy way out. The successful retailer today is the one who has gotten out of many parts of the lumber business and in with merchandisers of other lines.

This is an indictment against the whole lumber industry in general. It reminds me of an experience which we hav'e had within the past six months.

I wanted to see if some of our yards in the suburban areas of some of these fast-growing cities in Arizona could get into the swimminf pool Susiness in a small qay and not build pools, but sell equipment, chemicals, diving boards, ladders, and filter syltCms. I looked into that, gentlemen, arid found that this is the fastestgrowing industry in the whole United States, and they have no marketing procedures whatsoever.

It is a horrible deal. I feel sorry for the pool manufacturers, because just like Topsy, thLe business ,.1ust grew,,, and. srnc_e they have no merchandising plan, they are at wit's end and don't know what to do. Weri they glid to see us ! Th-ey_wanted us to get into the business-ye's-but we don't. feel that we can until they straighten out their methods.

The same way in the air conditioning .business. Of all places in the United States, this is the most advanced in air conditioning, because this is practically the hottest place

(Continued on page 52)

Advice to the Bishop

The present-day philosophy which says that any man who isn't worried over world conditions just isn't well posted abput what goes on, has won a lot of attention and repetition. And rightly so.

But the little story about the worrying Bishop is worth mulling over, and might prove something of a sedative to over-time worriers.

The Bishop, according to the story, could not sleep at night he was so worried about the world.

And one night as he tossed sleepless on his bed, the Lord appeared te him, and said:

,"Go to sleep, Bishop, and let Me of the night."

Therb is a germ of helpfulness in

. . the Best for the Leosltt

The California Lumber Merchant Los Angeles, California 51rs:

Here's our check for another year's enjoyable reading of The CALIFORNIA LUMBER MERCHANT. It al-ways was and still is the Best for the Least. Yours for continued success.

-Edward L. Gavotto South Bay Lumber Co. Chula Vista, California

take over for the rest that little bit of logic.

It suggests that the good Bishop may have forgotten just who is still running things in this old world.

As the eloquent Robert J. Burdett once wrote back in Civil War days: "These are God's days: leave them with Him."

PoNDERosAW

Hoo-Hoo-Ette Club I lnitisfes Seven Kittens

The Silver Saddle, Downey, was the setting for the March meeting of Los Angeles Hoo-Hoo-Ette Club No. 1 and the Concatenation of seven Kittens. The lumberwomen gathered March 10 for the initiation ceremonies and Membership Chairman Jeanne Serviss and her committee won plaudlts for bringing these fine new members into the pioneer Hoo-Hoo-Ette club. Barbara Speth and the regular officers led the Kittens from the ridiculous through the Sublime into the secret gardens and the new, now full-fledged, Club I Hoo-Hoo-Ettes are Lorraine Inpson, Celia Weikert, Violet Richards, all of Tarter. Webster & Tohnson: Mabel Askins, Commercial Lum6er Co.: Shirley Wilson, S & S Lumber Co.;Jessie Culbertson, Terry Lumber Co., and Esther Francis, Hexberg Lumber Co.

A fashion show was greatly enjoyed at the meeting, at which President Ida Cunner presented the names of the Nominating committee: Violet Neal, chairman; Helen Pease, Sallye Bissell. Bess Diffev. Corrine Adams, Mirgaret Nfottolo, Betty' Morrell, Bessie Stewart, Mabel Stasser and Marguerite Dixon. The committee was to meet March 25 at Mrs. Neal's home to make selections of candidates for 1958-59 office and present them to the general assembly in April, with the election to take place at the May meeting.

FBI SeeksLumber Worker

The Federal Bureau of Investigation is circularizing a "Wanted" poster on George Edward Cole, alias George E. Cole, alias George Edward Puckett, alias George Edward Cole Puckett, age 29, 6'1", medium build, receding brown hair, white race, with small cut scar on inside left wrist and arm tattoos, who has been and may now again be worliing in the Northwest logging 1nd lumber industry as a truckdriver, equipment operator or clerk-typist. He is wanted for alleged murder of a San Francisco'pofice ofificer and flight from California. He may be armed and should be considered 'extremely dangerous, reports the FBI.

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attracttae, du,rable, econarn'icq,l-and i,t ts an ecccellent t'nsulator

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For interior woodwork, too, Ponderosa Pine is economical to install and maintain. In its clear or knotty grades, Ponderosa Pine is today used for more paneling, windows and other architectural woodwork than any other wood in America. It is attractive and durable. And its ability to take finish treatments makes Ponderosa Pine a special favorite of homeowners.

Always carefully dried, Ponderosa Pine can be recom' mended with complete confidence.

Get the facts to help you sell Ponderosa Pine. Write for FREE illustrated booklet to: WESTERN PINE ASSOCIATION, Dept. 708-K, Yeon Building, Portland 4, Oregon

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i lVhite Fir. Incense Gedar. Douglar Fir. Larch

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Todoy's Western Pine Tree Forming Guoronlees Lumber Tomorrow

The officers and directors of Oakland Hoo-Hoo Club 39 staged another highly enjoyable and smooth running party the evening of February 21, at the Claremont hotel in-Beikeley. The occasion was the Oakland Hoo-Hoo club's 33rd annual birthday party, a dinner-dance affair, held each year on the same date in honor of the club's past presidents.

The 33rd Annual got underway at an appropriate 7:09 p.m. with cocktails in the club's private lounge. An excellent roast beef dinner in the hotel's L'Horizon room and dinnerdancing to the music of the Dubonnet Trio followed the libation period.

Following dinner, Club President Chris Sechrist took the mike to welcome the throng one and all. Bill McCubbin, himself a past president of Club 39, then took over and qlesenled a short eulogy on each of the past presidents of Club 39, most of whom were present to fake i bow before the crowd.

Larry Woodson, the club's "Seer of Ex-Presidents,,, cut the birthday cake to commemorate the occasion, and the meeting was then returned to the bandstand for an evening of dancing and good fellowship.

TOP PANEI {taft to right}-l,qrry Woodron, Club 39'r "oldcrt living pr6iddt," c6- pl.t d tha oficiol port of thc pqrty by cutting thr birthdoy coka; Dalcrr Bob ,l{cyc lHonr Lunbcr & Supplyl Bill |tcCubbin (Gqrtin lumblr Co.), Tom Joiobrcn, Jr, (Sun Voilcy lumbcr Co.l ond (rightl Chrlr Strhrirt (Sun Vqllcy lumber Co.] olnort comptctcly lurround poor Wholaolcr Hlrb Forrall (recond from righf) of Hogon Wholcrolc; righl tcanc.howt lhc lumbermon qnd lqdier hoying o do.

SECOND PANET (loft to right)-Hugh ond Lu Pcrrncr (whlch woy you guyr goin'?1, ond it_ wouldn't hordly bc thc tomc wilhout D6ldr 8ob Bcilxk qnd Jo Pcrry, would it? Wa5ldn Dry Kiln'r Bud Kinney in q nott anviobl. potilion.

THIRD PANET (lafi ro rightl-Perler! Lumber Compony'r Gron Gcitart ond',horcn"; Bill l{o<8eoth qnd "Coutin Elinor" (but wherc wo5 Dofty?}; Vic Roth, Ed loFronchi (oiming tha pinliel ond group.

FOURTH PANEI (lsfi to right]-Poit Presidcntt Hcrb Forrell, Jo. Pepetone ond Bob Hogqn, r\4r. ond Mrs. Jim |lohcr qnd l{r. qnd Mr3. Knute Weidmqn of Hollow Tre ond Roddircioft, fc.pgctivelyj ond. tqking on ofrciql bow, lee le8relon, Ed loFronchi (porrly hiddenl, Tom Jotobren, Sr.. Ev Lawis, Tom Hogqn, Clem Frqtcr, Jsrry Bonningion ond Lorry Woodron (thot's where wc come inl). from top to botfon-ond left fo right< gronj bunch of guyr ond gols hoving q grond lime.

Instructions on'Ridgeline'

Masonite Corporation is distributing a new technical bulletin with every bundle of Ridgeline paneling, siding or shingles shipped from its mills. Technical Bulletin A-251, printed in color, gives general construction, application, finishing and nailing instructions.

HAPPY BIRTHDAY TO THElrt<nd th. Club 39 portict do grow on tha ncmbqr.

frcc!

REDWOOD IilFORIUATTON GHART #S

"Redwood finish grades" shows examples of the four finish grades This series of charts is offered to dealers free to make it easier to sell in full color. Illustrates Clear All Heart and Aye Grade in both redwood, one of the most profitable lumber yard items. For your Vertical and Flat grain. Chart is 812' x 22', on heavy card stock. free information chart, just fill out the coupon and mail.

Watch for Simpson Redwood full-page, full-color ads in the Saturday Evening Post, Howe Beautiful, and American Home.

RED.WOOD FACT

Simpson Redwood Bevel Siding is manufactured to exacting specifcations in both Clear and Aye Grades. The stock is frst air dried and then scientifcally kiln dried to an ideal 8/6 moisture content. This assures freedomfrom shrir*age, warping and swelling.

SITFSOX REDWOOD GOTPATY

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Redwood

ilV Ol@rroaifp Sfuul oa

4 le Sioaaz

Age not guoronleed-Some I hqve told for 20 yeors-Some Less

Joe Frisco Stories

was acknowledged to be but lay off'D-D-Darktown a natural humorist, who mine !" the power of his funstories have been told he told. but the stories about Frisco, not only the stories told about him.)

(Joe Frisco died recently. He one of the world's funniest men. stuttered badly, thus adding to making. Hundreds of top-notch

Here is one of the best Joe Frisco stories:

During the war Joe was invited to lend his assistance to a big patriotic rally in Chicago. He accepted, as did many other notdble entertainers. When he arrived for the occasion, he approached the stage manager and asked about the program. He wanted to know whom he followed. The man-

"You follow Caruso."

Frisco asked: "What does he do?"

The manager said: "Ffe sings. fle's that stout dark man standing over there."

Frisco approached Caruso, the world's greatest singer, touched him on the shoulder, and said:

"Listen, kid ! You can s-s-sing anything else you want to,

S-S-Strutters B-B-Ball.' That's

Golden Stqte Yord Written Up

The Golden State Lumber Co. got a nice local boost recently when the Santa Monica, Calif ., Independent's "Smart Shopper" visited the newly relocated retail yard for a feature story and large photo. The illustration showed the newspaper woman being shown a panel of ash plywood for a home remodeling job by Burt van den Brink of the yard. It was captioned that the Kranz yard also stocks lauan mahogany and Douglas fir, which the writeup called ideal for kitchen and den decorative paneling.

The retail yard's move to its new location at 1100 Colorado was reported earlier in The CALIFORNIA LUMBER MERCHANT. It has been in Santa Monica since l92l and the new headquarters are proving especially popular with the public due to its proximity to the downtown business area, according to Frederick H. Kranz, general manager. It is one of the state's largest retail lumberyards, stocking complete lines of building materials and hardware. The stock has been expanded to include a large selection of redwood fencing.

really counts

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From 27 Modern PlantsLong-Bell Supplies These Quality Wood Products:

LUMBER: West Coast Fir, Hemlock and Cedar, Pondgrosa Pine, California Douslas and White Fir, Southem Pine and Hardwoods. OAK TT.@RING

MILLWORK & FACTTfItY

PRODUCTS: Douslas Fir qnd PonderosqPine Window and Door Frame, Window Units, Sash and Doors, Glazed Saeh, Industrial Cut Stocl, Porrderosa Pine Box Shook.

PLYWOOD: IIi, Knotty Idaho White Piue and Ponderosa Pine, FilTexture l-11, Birch, Philippine Mahogany, Plyron and other special items.

LONG.BPI,L TLAKEWOOD@ LONG-BELL vEN-O-WOOD@ PRESERVATIVE

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PRODUCTS: Lumber. Plywood, Posts, Poles' and Piling pressure treated with Cr€osote, Pentachloronhenol t"PCnta"f aiid Wolman Salts@ ITITCHEN CABINETS: Rift Gtarq Fir and Birch Fronts. PREFAFRICATED TRUSSES AND FRAMING. WORTTTWOOD End brain Strip FLOORING. @applied fo.r

INTERNATToNAT- PAPER COMPANY/LONG-BE.tL DfVIStON/KANSAS CrTy, MO./LONGVtEW, wASH.

Ilews Rriefs...

Portland, Ore.-Coquille Plywood division of Textron, Inc., will be sold or leased at an early date, said George Ulett, general manager, last month. He declined comment on the reason for the closure but added that "the market for plywood is just plain lousy." The company has veneer plants at Bandon and Norway, Ore., the former shut down indefinitely and the latter leased to another plywood plant. r American Cement Corp. will build a multi-million-dollar cement plant at Clarksdale, Ariz., announces President D. S. MacBride. It is expected to be in production before the end of 1959 with annual capacity of 1,500,000 barrels. It will be built and operated by the Riverside-Arizona Cement Co., new division, and located on "the most extensive deposit of high-grade raw materials ever assembled for the exclusive use of a single cement plant." American Cement Co. was formed last Decem-

ber through merger of Hercules Cement Corp., Peerless Cement Corp. and Riverside Cement Co.

The safes in two big Oakland lumber firms frustrated a burglar March 10. He chiseled the combination off the safe in the Hogan Lumber Co. but was unable to open the steel door. Then he evidently went around the corner to the Strable Lumber Co., 255 Second St., and the same thing happened. At the Hogan office he jammed a screwdriver into a crack in the safe door and used it to pin a note saying: "I'll bet there isn't even a dime in there." Police Inspector Dineen said the burglar was so right.

Lumberman L. W. Johnson, Smith River, Calif.,'has announced that he will seek the position of sheriff of Del Norte county in the June 3 primary election.

Dan C. Krieger has joined the staff of Dant & Warnock, Inc., Menlo Park, Calif., in charge of plywood sales, including the production. of Oroply Corp., Oroville, Calif., which is expected to manufacture 4 million feet monthly, starting about April 15.

Union to Ask Woge Hike Agcin fhis Yeqr

Portland.-The 80,000-member Lumber & Sawmill Workers Union will seek a 31c hourly wage boost for its labor in the 11 western states this year, according to Earl Hartley, executive secretary of the-Western Council. The demands will reportedly include 15c an hour across the board in wages, 10c for health and welfare benefits, and 6c for paid holidays. The hike, amounting to about 13.3/o, would boost the average wage from $2.33 to 52.64 an hour.

Hartley said that employers have told him the present economy of the lumber industry just doesn't justify any increased expense to employers and that the union intends to take the economics of the lumber industry into consideration in bargaining sessions. but the union feels its demands are fully justified because stumpage costs to the industry are down and all signs point to a definite pickup in demand for lumber and rvood products, Hartley declared.

Plywoll Distribution Ser

Plywall Products Co., Corona, Calif., part of the Feddes-Moore Co. which was recently acquired by Evans Products Co., Oregon manufacturer, is represented in Southern California by Western States Plywood, Sand Door & Plywood, and Plywood T os Angeles, reports Plywall Salesmanager Dick Davis, who has just recently opened the Corona, Calif., facilities for the Fort Wayne, fnd., home ofifrce, which handles the national distribution. Plywall's specialty is prefinished plywood paneling.

Eubqnk & Son Joins SCRTA

L. H. Eubank & Son, Inglewood, Calif., has joined the Southern California Retail Lumber Assn. in the Associate member category. Partners in the wholesale firm are George D. Eubank and E,. Willard Luther.

Forestry Awqrd fo Angeleno

John Frederick Thilenius of Los Angeles, a senior at Oregon State college, has been awarded a $3600 two-year scholarship at the University of Idaho for post-graduate work in forestry.

SCRLA Mqkes Avqiloble to lts filembers New

Fire-lnsurqnce Progrom

After rnore than five years of research and conferences with rlrlrlrerous brokers and companies, the Southern California Re- tail Lumber Assn. is now able to announce a fire-insurance program for its members, Executive Vice-Presiclent Orrie \V. llan-rilton reported in his March 12 lrulletin. Men-rbers ll,l-ro clualify will now be able to secure a 28/o saving on current Ilurean rates.

Under tl.re arrangements, the SCRLA shall not be responsible for premiunrs of its menrller yards, nor is it cornpuljory for members to take tl.reir fire insurance through the asiociation or its agent of recorcl ; fire-insurance coverages will be .,tailornrade" to incliviclrral rrrenrbers' neecls under a master oolicv

HAIEY BROS.

SAI{TA frIO]{ICA

P.O. Box 385

Mqnufqcfurers

Srock qnd Detqil Flush Doors

CRESCENI BAY DOORS

Add YourVoice to lndustty,s Affoirs Tfhe

SUR.VEY OF BUSINESS CONDITIONS END OF FOURTH QUARTER 1957 COMPOSIIE REPOR,I

QUARTERI.Y DATA

Compored wirh rhe third quorter ol 1957 9/3Oi57l

VOIUME: Averoge 9.0% down

7'/o rcporl volume is the some

75o/o rcporl volume is 13.5% down

17o/o rcporl volume is 9.1% up

INVENTORY; Averoge 4.8% down

19o/o rcporl invenfory is lhe some

67o/o

Sold Through Jobbers to lumber Yards 0nly

ANNUAI DATA

Compcred with rhe twelve (12) months of 1955:

VOIUME: Averoge ll,5olo down

84o/o reporl volume is I5.07o down f 57o report vblume is 7.2/" up

INVENTORY: Averoge 5.5"/" down 23o/o report invenlory is the some

65o/o teporl inventory is tO.8% down

l2o/o rcport inventory is 12"/" vp

19o/" rcport net profits ore 12.4o/o

AVERAGE AGE OF ACCOUNTS RECEIVABTES AT END OF

First Quorter .--,.,,..-.48 Doys

Second Quorter ,.-,-,-,,-51 Doys

Third Quorter -..-... ..-.50 Doys

Fourth Quorter .-. ..--. 52 Doys

issuecl to the SCRI-A, with indiviclual certificates to Darticipat- ing _varrls.

The progranl w:ls clisclosecl at the ntotrthlv lurrcheon at the Ililtrrrore hotel in Los Angeles, N{arch 11j after u.hich the Jrxecutive corumittee nret alrd took action recor-r-unencling that the l3oard approve the program and nrake the insurancl inrnrecliately available to both the Active (retail) ancl Associate (st44rlier) nrembers in good standir.rg who qrralify.

Johnson Aids Bqker

Itichard E. Johnsor.r has been appointed assistarrt sales manager of the California Lurnber Dir.ision of Diarnoncl Gardner Corporation. He r,r'ill heaclcluarter in the nerv Recl Bluff sales office of the comparrr-. irn<ler the clirection of Gilbert Baker, sales manager.

Thicknesses: tA, Yz, 5/t, Il /16, 1/., and l.inch.

Standard Sizes: 4x8, 4x4, and 4x2 ft.

Special sires on order.

Production: multi'Plat€n

NEW CURE FOR..TIRED FLOORS,

Pity the builder who learns the hard way about "tired floors". Poor underlayment brings problems in a hurry. Tile or linoleum begins to sag along grain patterns...droop over defects and patch outlines. wilt into every low spot. Call-backs are costly!

That's why more and more contractors in' sist on Pope & Talbot particleboardthe underlayment with finisheit fl,oor smooth: ness, It's engineered specifically as a base for modern floor coverings...has no grain no defects... is exceedingly smooth ! And it often costs less than many problem materials now in use. Available for immediate delivery. Call your supPlier, or write lor specifi,cations q'nd' Prices.

what's und'erned,th makes the bi,g difference

3042 Northwest Front Avenue, Portland 10' oregon

lo_1dryood Plywood lnstitute Speoker Plywood lmporrers Soy ffijl Toriff Colls for Overhoul of Toriff Policies

Domestic ond lmport Plywood Interests Point The Finger qt Eoch Other Before congress

Wbuld filt

1,OOO,OOO li. S. iobs

Washington, D. C.-President Eisenhower's tecommen. A warning^that a,high-tariff "protectionist" policy would fi,tl:,t *:t",.^.:g:_trade legislation were c.hallenged March destroy i,odo^ooo t.s. ;ou, within five years was given 14 by two leaders of the hardwood !_lrwood industry to Congress during heaiings on the Aa-"i"irtrutio"'r-f-- testifying before the House Ways and Means Committee. posal tJ renew thE Reciprocal Trade program.

Marion C' Mclver' chairman of the Hardwood P^lyyoo_d - In contrast to the ,usual high-tariff plea that ,.cheap Manufacturers Committee and president of the Sirri."a- foreign imports" are throwing Americans out of work, a wood Corporation 9f- M^ell9n- Wisconsin, in a statement trade.expert told the House iv"y;;;eMeans Committee presented jointlv with Carl D. Wheeler,' man€g'er- of _the 11r_1t i.1i..t" ;;;;; many more jobs than they threaten. hardwood plywood division of the Georgia-Picifio Cor- what's ^;.;;, h;;;inted out, imports create not only more poration at Savannah, Georgia, said: ^,-_W: finq il impossible to believe the Administration's ports or engage in export trade are usually'high-wage otten repeated statements that injury to domestic industry companies, while the industries worried by import-.otrpiYt]l i.t be permitted.under the operation of tne frad'e tition are almost invariably f"*-*ug.-i"alrtil6.. Agreements Act. The hardwood plywood industry, a ser- __f!. warning was delivered by-W-. J. Barnhard, a ::::tf j,ll_tred, industry, is .being bffered ..

Washington .itotr,.y whose i.*' ni*, Sfrrrp & B;A; prlnclpally to-l-apan, on this idealistic altar of international represents a variety of importing companies and trade"as- trade." Mr' Mclver told the Committee that "it ;s trigi; sociations. The loss of jobs, hE saidl would result from :T:r,,^1"! Cot9.t".;t asserts itself and unscrambles tie a loss of our. export markets and a reduction in oni i-po.i- muddled mess of the Trade Agreements Program." processing industries, coupled with the creation of the , The two ..spokesmen traced their industry's .,serious European C-ommon Nlarkel and the spread of the Soviet damage" to "heavily- increasing imports of cheJp-hard;;; economic offensive. plyryogd.:'Mr. Mclvet.uiaift.'""*ner of man hours Pointing out that-impor-t restrictions on building yl.tlgg in his plant slumped from 374,103 i"-igsi-i" materials, such as plywood, hardboard, pipe fittingi 274,327 in 7957 -and employment has-aropp"a fr.*-fSl and brass tubing, would_raise building coiti and this workers in 1955 to only-100 at the present time. reduce housing-starts, Mr. Barnhard itated that "you Mclver singled out hardwood plywood imports rrom ffiffiT!ff:l. X.$lr"r"X}:Hj"l"iT";**njr#:r"r1 ffi.::rlii.ll'J,'#i1.r'"ffii;irlii,i":m':',',i*u**

an-houi job in *" r,"1."r"f;ilry":'

States consumptio" 1of nard*obi p'lywood) skyrocketed ,.-

ti_"99jlt3l' l" stated, protection -of. a .low-wage job r_rom r/a in resr to 42/. ;i tgsi:; tii'."ia. ti,. .ir".iiy-"i

ijl*f_i"'Srj""T ilTl"."r-",11'"?::?",',Hl?|J",0ff:',:f.; Japan's plywood indusiry has increaseJ "beyond'tt"ti'n''; ovirseas-cinnot buy our goods unress they earn doilars "ff our request for relief is denied," he .warned, ,,the ;; -pilj;;il;;."-flood gates will be open and.the deluge "f th;;p p#*;J ^ The.testimony,was presented as the ways and Means from Japan will drown our -industry "and ...iori.ty "i"jli" Com*itt.e ;-.";gli to i close its second week of hearings other industries making building riraterials"' J r-on extension of-theT.eciprocal rrade Act, which expires ",3.b:r,:::_:11^.^tt^k:._-il'_

Y.. w.heeler, explained why on June_so, iqs8. -Threi -oi. *."ts of'hearing; ;;;; nrs rnoustry needs an lmport quota rather than a tariff scheduled, with a total of over 200 witnesses ap:pearing boost. He called the Committie's attention to the fact before tft. t.iif-*riting Co*r"itt.". that the averag'e p.rice of plywood imports from countries The majoi .ontrorr.r.y in the tarifi fight is over the other than Tapan is almost twice the^Japanese_p.rice. He "escape cia,r.e,'; *tri.rr p".Lit"- UlS.--i"dustries to seek observed' "ih. sales.price "f j;p";;t"'piywood'is r. ro", restoiation of 'a reduced'tariff if -increasing imports .are that even with an increase in -the duiy rate ."f _\9%, :Susing^serious injury to the domestic indus-try. 1.n. US. Japanese plywood would. remain competitive in the United Tariff -Commissioir ih.,restigat.t "ry ..mplaint under the States market. But such an increase or any__substantiai "escape cf"".e;'-;"d mak"es its rircommendation to the increase in duty would virtually eliminate ill countries Presifent, *no n"r tfre final decision.

(Continued on Page 26, Column 2)

(Continued on page 26, Column l)

I ]{tAl{D TUMBER COMPAI{Y

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For: lmported Plywood Industry

(Continued from Page 24)

The "escape clause" should be retained in the Trade Act, Barnhard conceded, but it should be used for its proper purpo.sg. That, he said, is not to protect a company from competition, but to give it time to adjust to the'neri, competitive, circumstances of the marketplac.. The law should not be used a_" a permanent subsidy for uneconomic operations, he stated, but should provide- temporary relief to a, company as it moves into a more economic line that would increase both its profits and its wages.

Aside from the selfish economic gains from a liberal trade program, he concluded, increised imports *outJ also provide strength to our free world allies ^and t ooe io the,underdeveloped and uncommitted nations of the world, Doth ot vltal lmportance to our national security.

For: Domestic Plywood Indusfty

(Continued from Page 24)

othe_r than Japan from participating in the United States market."

..WJreeler urged Congressional approval of a bill (H. R. 71250), introduced by Congressm-an Dor.t of South Car- olit", .!g_ modjtf the present Trade Agreements Act. He said: "The bill would, we believe, piovide a means for the hardwood plywood industry and other affected American lndustries to obtain relief from the unfair competition of imports."

Washington, D.-C.-If the United States seriously ad- vocates free world trade, it should take immediate steps to establish a North American ,,common market', wiih Canada,. a prominent economist told a meeting of hardygod_ plywood manufacturers February 13. Dr] Lewis E. Lloyd, economist for Dow Chemical Company and widely known author and lecturer on world .orri*"'r.., declareh in a dinner address high-lighting the three-day .""""i neeting of the Hardwood plywood Institute at the Shore_ ham hotel:

^"If -we really want free trade, we should start with Lanada, where wage standards and other conditions most nearly approxlmate our own.

'I,et us plan right now for a common market with our nerghbor and biggest trading partner. Over the next l0 years, the United States and eanada could progressivelv and mutually remove tariffs. This is the kind'of ?ree trad1 w[ich is justified by fact as well as theory.,,

But free trade on a world-wide scale, the appa.errt goal of present United States tarifi policy undei'th; Tr'ade Agreements Act, is no more practical under current condi_ tions of international tension than total disarmame.r;; D;. Lloyd warned.

. Spokesmen for the.!-lf-w9od makers said their organiza- tion is planning a stifi -fight against the Administ[tion,s proposal to renew the Trade Agreements Act for five more years._ The President has asled-Congress for new authority to reduce tarifl levels another 25%:

Dr. Lloyd attacked claims that continued cutbacks in American tariffs will improve. the free world's livir-rg stand_ ards and check the Communist economic offensive] Trade, as.simply_!.he means of distributing production, will noi help_ our allies build factories or pay higher wag.es to their workers, he said.

"If 1ve really want to assist our friends toward a better r.yay of life, we must encourage them to find'ways to entice American capital-free enterprise capital_to build plants in their countries to service their markets and to pay ir"g.. which give"their people.purchasing power to buy d".[?h; products ot thelr own industry.',

"If we are to develop. a souhd foreign trade policy, the control must be brought back to C6ngress, *tr..e' tt. Constitution places it, lnd where it will"be in the h";A;

of men who understand the sound fundamental principles ofour free enterprise economy."

Tariff abolitionists, Dr. Lloyd said, try to justify foreign trade restrictions on grounds- that these countries already buy more from the United States than they sell to us. This has created the so-called "dollar gap."

. Dr.. Lloyd said other .countries ire not lacking dollars, but simply prefer to spend their dollars for other "prtpo.... The speaker noted:

_ "Jn _the past 10 years foreign nations have increased their dollar holdings until they-now have claims on more than two-thirds of our total gold reserve. As a result we are now in a very vulnerable position with respect to our poney credit sys,tem. If at any time, for whativer reason, foreign nations began to preier gold to our dollars, we could end up with a linancial crisii the likes of which this country has not seen in half a centurv."

Dr. Lloyd said repeated tariff reduciions under the Trade

Speciolrsts

FRED C. HOLMES LUMBER Ctl.

Wholesale lumber

R oil/T ruck - &-Troiler Shiprnents

OID-GROWTH, BAND.SAWN REDWOOD

from Boiock lumber Co., Monchesler

OTD.GROWTH DOUGTAS FIR

From Spocek Lumber Co., Monchesler

PRECISION-TRI'IIITED

Donglos Fir o White Fir

REDWOOD POSTS ond

Fred HOIMES / Corl FORCE

P. O. Box 987

Fort Brogg, Cslif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37OO

STUDS o Redwood

FENCING

Soulhern Gqliforniq, Offce:. Russ SHARP | | 194 locust Ave., Bloomington

PHONES: ([os Angelesl ZEni]h 4925 (Colron) TRinitY 7'O33O

Agreeme-nts Act have brought serious injury to many seg- ments of American industry. In 1957, he revealed, imporis of foreign-made industrial goods exceeded imports of raw materials and commodities for the first time in this centurv.

To restore control of foreign commerce to Congress, Dr. Lloy.d called Jor increased authority for the Taiiff Commission to administer the "escape -clause', and other intended safeguards for domestic industries.

Wood Preservers to fileet in Los Angeles April 14-16

The American Wood-Preservers' Association will hold its 54th annual meeting in Los Angeles at the Hotel Statler, starting_Xfonlfay morning, April 14, and continuing t^hlg.-"gh. April 16. President W. W. Barger invites all A.W.P.A. members, and others interested in the wood preserving. industry_, to attend this meeting. This is the hrst --meeting in California since the association chose San t rancisco as the 1921 convention site.

The increasing value of timber products and the need to conserve our timber supplies emphasizes the economic importance of increa_sing ftre service life of each piece of cut timber. To make this possible all branches'of the treating industry meet once a year to discuss new and better materials and processes for treating timber products.

Among the interesting panel discussi6ns and iechnical papers by .out-standin-g__specialists in the wood treating industry will be the following:

Wood Preservation on the -southern pacific Lines. H. M. Alpen, Sorrthsln Pacific Co.; Evaluating Wood preservatives by Soil-Block Tests: 10. Effect of Species of Wood on Preservative Threshold Values, Catherine G. D_uncan, Forest Products Laboratory; Round West Coast I,lemlock, Ktl" Drying and _Pressuie Creosoting, Robert D. Graham, O_reg91 Forest Products Laboratori; Recent Research on the tsiology of Marine Wood Boreri, D. L. Ray, -Departmqnt of. Zoology, Univ_ersity of Washington; Standardized Framing of Power Company poles. i. T'. Jacobi, The Detroit Edison Co.; The Reiationship BetweJn Subterranean Termite Attack and Varying Retentions of Water-Borne Preservatives, Anders E. L"und, School of Forestry, Duke University, and pressure Treated Wood and the U.!, H_ighlvay_ Program, H. A. Radzikowski, Bureau of Public Roads, Department of Commerce.

^.'I'it. Arrang_ements committee, headed by Committee Chairman A. Dale Chapman, have arranged-many activi- Lnalrman IJale arranged many activi_ ties for the enjoyment of members and guests altendine this meeting. Trios to T)isnevland fnllni,..t 1", +^,,.. .lr xuesrs attenGlng Trips to Disneyland, follo,i,ed by tours o"f

The Arra the city for the wives and members, are some of the highlights of the convention. A large attendance is expected and a goodly number of those attending and their w_ives..are expected to make a post-conventi6n trip to Hawaii.

BBUSH INDU$TBIAI IUIIBTB COilIPANY

Griffins Open New Refqil Yqrd on Old E. K. Wood Site in Sierrcr Mqdre

Carl Griffrn and his son Carlyle, Sierra Madre building contractors, have borrgllt the old E. K. \Vood Lumlter Co. yarclsite at 38 E. Montecito St., Sierra Madre, and offrcially reopenecl it as a retail lumberyard February 22 witb. an Operi Hotise. The sale went through in Decenrber and tl're lrew o\\:llers sl)ellt several weeks renovating tl"re property and restocking the yarcl. Refresl'unents \\''ere served and cloor orizes lvere :ru'arclecl to the day-lorrg Saturday Open House crowd.

Carlyle, the younger Griffin, bought thc property, which u'ill be n'ranaged by his father. The son came to California fu 1917 from Illinois. He has built several Sierra lladre builclings.

The site first housecl a lunrbervarcl openecl in 1908 by L. W. Blinn, wlro operated it until \929 when he fornred a pzrrtnership with tr. 11. Patten. Later the propert_v r'r'as bought by a Mr. Billheimer and operated as the Sierra NIadre Lunrber Co. About 1938 the vard was sold to tl-re E. K. \\roocl Lunlber Co., u'hich operated it until October 1956. u.hen the \\roocl heirs first clecided to start clisposing of all their lrrmber holclings.

Snqrk Ernie Wqles to Affend Luncheon in Sqn Frcrncisco

Ernie Wales, head of Wales Lumber Co., Spokane, and Snark of the Universe, rn'ill be guest of horror at an informal luncheon of S. F. Hoo-Hoo Club 9 at the Leooard Cafe, 140 Front Street, San Francisco, on April 18. -The club will have its own private room and it is hooecl that as marry members arrd gtiests as possible will atterrrl to n'elcon're Snark Ernie to the City by the Golden Gate.

Also included on the Snark's Nortl-rern California calendar will be stopovers at the San Francisco ancl Santa Clara Valley Hoo-Hoo joint Concat (Chez Yr-onne, April 11) and the Sacramento, Redwood Empire and Black Bart Hoo-Hoo joint evening meeting (Fairfield, April 18).

New Home-Plonning Service For Deqlers Gets Under Woy

Douglas. Fir Plywood Association's push to build the retail lumber dealer's share of the home construction market to new highs picked up speed this month.

All elements of the Home-Planning Merchandising Service, sales key to the program, are off the presses and available imrnediately to lumber dealers.

The program is sponsored jointly by the Lumber Dealers Research Council (Lu-Re-Co), DFPA, and the National Plan Service. It is'built around ten new home plans bv Chris Choate, well-known West Coast architect. Choate wai commissioned by DFPA to create the plans, central feature of the dealer klt now available to merchandise the new service.

The Research Council adapted the plans to the four-foot module for use by Lu-Re-Co dealers, but they are available also in conventional detailing. National Plan Service has construction blueprints from the plans available in both formats. All other elements of the merchandising kit are being provided by DFPA.

Basic Elements of Kit

Basic elements of the merchandising kit for the dealer's Home-Planning Merchandising ServiJe are :

l. Scale models of the ten homes. Models are shipped flat, ready for the dealer to punch out and set up as tocal

DEATERS MAY CHOOSE sither of two vsrsionr of the illuminqled vicwer to lhow color lronspqrencie5 of the ten homes.. l orchondising Kii A (with plywood viewer, left) ir |?rli9:O[tt I (with cordboord viewen rigr,it irri'"rr. ii"r" ir' worrh in doter rcles

units in counter displays. Each is an exact representation of the finished home, in full color and in a natural setting that includes plantings, fences, drives, and walks. The roof opens up to show the floor plan. Besides providing dramatic means for the dealer to make his home planning service display come alive for his customers, models may be sold or given to customers interested in specific homes. Extra models are available from DFPA for forty cents each.

2. Ten plastic transparencies, 13" by 14f", in full color and showing the homes in attractive settings. An illuminated viewer to show the transparencies is included, either of plywood or cardboard construction.

3. A large table-top catalogue of the ten homes. A companion piece to the viewer, it includes full-color illustrations identical to those of the transparencies, as well as floor plans and basic information on square footage and number of rooms.

4. A starter set of give-away consumer catalogues, also with full-color illustrations and floor plans, and with a brief factual descripition of each home. Additional consumer catalogues are available from National Plan Service.

The dealer's merchandising kit includes, also, a portfolio

AVAItABtE TO IUMBER DEAIERS who wont to build businosi wilh the Home Plonning ,rldchondiring Service ore oll lho €omponents of the Mgrchondiiing Kif rhown here. Clock. wire lrom upper left: lighted veiwgr with color lroniporencie3 of home3, woll poslcr, scole modsl of one of honcs, punch-oul modelr of homss before ossembly, givaowoy <onrumcr cqlologs, toblelop dicploy cotolog, ond portfolio of .ols3 oids

ONE DEAIER'S SHOWROOM sel up lho lypi@l Hone Plonning ,rlr' chqndiring Center liko lhi3 to mok6 bo.l uto of oll boiic glemenlt of lhe merchondiriag kit. Scole models of homss ore prominenlly di3ployad ogoin.t woll lo cqlch cu.loner's eyc; color lronipor€nciai ond hondy lighted viewer org on counlgr, ond lilcroture is ol hond

I{ODELS of thrss of tho len homes designed by Chris €hoote for the Home Plonning A4erchondising Service sponsored by Lu-Re-Co, DFPA ond Nqtionql Plqn Scrvice, Deqlqrs moy obloin plons from Nqtionol Plon, ond oll msr<hondi:ing lools from DFPA

Tfinilhiwruft,Ilnr.

N-ff

lumber Scrles Division z

MItt

tOS ANGETES

Pete Speek Doryl Bond

Bill Broley

RYqn l -7123

745 Cortez Rocd Arcqdio, Csliforniq

@taAco( MAKES THE DIFFERENCE!

ln drying lumber of ony species, infinite conlrol of femperolure, humidity ond qir-circulqtion directly qffecls qnd delermines rhe quolity of lumber seqsoned in your kiln-this "conlrol" is qnolher reqson why Moore CrossCirculqlion Kilns hove become the choice of leqders in the Industry!

Moore Drying is Reofly Controffed ond confrofled drying meqns quolity drying. Moore Cross-C i rcu I oti on Kilns offer -

fwo-end Gonlrol of Drying Gonditions

Aulomol:c Control of Ventilotion

Autonatic Reversql of Girculqtion

Unihol Hesling Syrlem lo give mcximum flexibiliiy of heoting surfoce for any Drying Roie

All these feqlures hqve been developed by Moore engineers for only one purpose -fe inqk6 quolity controlled drying eqsy . . . ond ovqiloble to you qt low cosl.

And remember wirh Moore, your needs come first. Write us fodoyl

Vqn Dyke 2-o,387

l22t 8fh 5i. Arcotq, Cqlifornio

SAN FRANCISCO Knute Weidmon

Bob Eldredge

DAvenporf 2-21 54

535 Romono Street Pcrlo Alto, Golifornio

Beckman Lumber Service, Los Angeles, California, appreciates the low-cost controlled quality drying of their Moore Cross-Circulataon Kiln shown above and are presently installing another!

GENERAL OFFIGE:

Merchqndisers ol Domesfic

DO'IAESTIC AND

r.Jgsellrine.

PORTLAND I, OREGON

oll Pacilic Cocrsf Foresf Producls and imporled plywoods

EXPORT R,AIL AND WATER

of direct-mail, advertising, and publicity materials ; a large display background sign promoting the Home-Planning Merchandising Service; and a 72-page direct-mail insert, illustrated with color views of the homes and with space for imprinting the dealer's name.

Homes for All Tastes

The ten homes for which plans are available will appeal to a wide range of architectural tastes and building budgets. For example, the 1666-square foot "Wakefield," with four bedrooms and two baths, is an unusually harmonious combination of indoor and outdoor living. The glass-enclosed living-family-dining rooms look directly out on the patio. The patio is further defined by an extension of the masonry wall that separates the kitchen from the dining afea.

The Keelai', inspired by Japanese architecture, is built on a flexible plan that permits opening the living room to the family room by retracting the sliding doors. Ample builtins and storage walls throughout the three-bedroom, onebath house contribute to its spaciousness, convenience and informality.

The two-story Fairfield is designed for the home buyer in search of a formal Colonial home with all of today's convenience. The traditional theme of the house is carried out by its brick exterior, gabled roof, formal entry, and dormer windows; the roomy interior includes two bedrooms and a bath on each floor, as well as a full basement.

These three and the other seven homes in the collection have all been carefully planned to include those qualities dealers have found most in demand by their cusiomers: quality construction, ease _of maintenince, privacy plus freedom, ample storage, and good design.

Kits from DFPA

All components.of the merchandising kit except the blueprints may be ordered from the DFPA, Tacomi 2. Washington. Price of Kit A (with the plywood viewer) is $24.50. Kit B, with the cardboard viewer,-is $12.50.

Construction blueprints of the ten homes, either in conventional format or in the Lu-Re-Co format for Lq-Re-Co franchised dealers, may be ordered from National plan Service, 1700 \M. Hubbard Street, Chicago 22, Illinois. The i"iltg.l set of ten plans, for pricing and estimating purposes, is $39.50.

Presentations at Dealer Conventions

DFPA and the Lumber Dealers Research Council are

currently following up on the introductory exhibit of the Home-Planning Merchandising Service, presented at Jhe NRLDA Building Products Show in Philadelphia in De* cember, by taking it to regional dealer meetings throughout the country. Raymon B. Harrel, executive vice-president of Lumber Dealers Research Council, and Dan .BSedgwick, DFPA merchandising director, will have appeared on programs of at least a dozen regional meetings by May 1, to acquaint dealers with the growing importance of component construction and how this new service can help them sell it.

JUMBO PANEL ANNOUNCED-An eight-foot wide fir plywood panel which opens up dozens of new application possibilities in the construction, marine, and industrial fields has been developed by the Diamond Lumber Co., Portland, Oregon. Noting the increased demand for a wide panel, Diamond spent more than a year perfecting a special icarf-joint for the eight-footer. The panels are available in thicknesses up to one inch, and in almost any length. They have a unique potential for wall and roof sections in prefabricated houses, industrial roof decks, large pallets, crates, concrete forms, railway car linings, truck van walls and foors, barges, pontoons, and mobile home floors. Diamond can ship all Jumbo panels primed and edge-sealed or painted.

lysry Pine Co. of Cqtif.

DA. W. NETH TUIYIBER SATES

13625-C Venturq Blvd.

Shermon Ooks, Cqlif.

Phone: STonley 3-2663

TWX: Vqn Nuys 7576

Wood Conversion Vice-Presidenf in Nqmes M. 5. Wolf Chorge of Soles

The directors of Wood Conversion Company, Saint Paul, Minnesota, announce the election of Marland S. Wolf (left), former general sales manager, to the position of vice-president-sales.

A. L. Spafford, plant manager at Cloquet, was appointed to the position of Vice-President - Manufacturing. Other new officers named were W. B. Lincoln as treasurer, succeeding C. M. Rowe, whq is retiring after 22 vears of seivice: D. E.-Hinton as -secretary, A. O. Wiberg as comptroller, and W. E. Olson as assistant secretary.

Wood Conversion Company manufactures Balsam-Wool and Nu-Wood building materials as well as Tuffiex industrial products at factories in Cloquet, Minn. A new plant, now under construction near Riverside, N. J., will be in production late this spring.

Sunlqnd Closes Glqremont Yqrd

The Sunland Lumber Co. has closed the yard in Claremont, Calif., which it has operated since 1956 on the site of the former Tracy Lumber Co. It was not known if the closing would affect the Sunland yards in Sun Valley, El Monte, Norwalk and Lancaster. Sunland, which has been operating in Southern California since 1947, had the Claremont vard on a S-vear lease.

(Tell them Vou saw it in The California Lumber Merchant)

STUDS, BOARDS DI'NENSION LU'NBER

PLANK, TITIBERS

RAILROAD TIEs, INDUSTRIAL CUTTINGS

DANT & RUSSELI, lNC.

Medicql Arrs Bldg. Eurekc, Colif.

Phone: Hlllside 3-456t

TWX: Eurekq 63

WINFREE & TYNAN

42O Mqrker St.

Sqn Frqncisco, Colif.

Phone: YUkon 6-5392

TWX: Sqn Frqncisco 548

Quality r-l Dependability l-t Service

AND

WHOLESAIE

Complete

. . . the cbility to lurnish mcteriqls that will plecrse your customers.

Horry E. Whittemore Roy McKendrick

3459 Cohuengc Boulevord, Hollywood 28, Coliforniq HOllywood 3-8t41

Western Pine Associotion Annusl Endorses NLffIA Plons For Wood Promotion; Sets New Roof Decking Grode Rules

San Francisco-Merchandising and promotion of lumber products were spotlighted by actions taken at the annual meeting of the Western Pine association here early in I\Iarch. The association's board of directors endorsed a proposal by the National Lumber Manufacturers association to put on a cooperative national campaign promoting all wood. At the same time, the association jumped its own promotion budget by 12/c.

The NLMA program, however, is being submitted to Western Pine members for final approval. The association president is authorized to put the plan into effect upon approval by 75/o 'of the membership volume to support the program on a voluntary basis. Start of the NLMA program

is contingent on participation by 80/o sociation's membership volume.

The poll of the membership is to be 15.

of the national ascompleted by April

In other board action, the association went on record against federal subsidies to forestry for tree planting, thinning and pruning under the agricultural conservation program (ACP) and the soil bank.

It urged the government to put up the full allowable cut of timber so a free flow of raw materials to market can be assured and artificial scarcities will not be created. This is especially important in the Western Pine region where 7O/o oL the forest lands are controlled by the government.

It also endorsed the private ownership concept of forest lands, opposing two congressional bills now under study regarding the termination of federal supervision of assets of the Klamath Indian tribe of Southern Oregon. One bill would amend the termination act to provide for outright government purchase, and the other would provide for gov-

Housing Administrator Albert M. Cole said March 8 that the new FNMA special assistance funds authorized by the President to stimulate homebuilding for families of modest means will be made available immediately and should have a signficant effect on construction and employment in the housing field this spring. The additional $200,000,000 in FNMA special assistance, he said, will be available primarily for commitments to purchase FHA-insured mortgages up to $10,000 on new homes. Previous special assistance authorizations, he said, are expected to be sufficient at present for other authorized types of mortgage purchases, such as FHA-insured urban renewal and elderly housing financing.

"Although our reports show that availability of mortgage money for housing in the middle and upper ranges is steadily, and even iapidly increasing, this has not yet been reflected in the financing of lowercost homes," Mr. Cole said. "This new authority, therefore, will stimulate home construction in that segment of the market where it will do the most good both in terms of housing need and of increased activity in the building and allied trades."

ernment control of timber buyers for 75 or more years. The association said the best inteiests of the Indians and public would be served by extending the date of termination and asked Congress to allow the additional time. It voted contributions to each of the Keep Green state organizations in its region.

New grading rules for roof decking were established,

and llllP0RI ED HARDW00DS F0R

to become effective April 1, 1958.

A. B. Hood, Ralph L. Smith Lumber Co., Anderson, Calif., was re-elected president of the assoqiation. Reelected vice presidents were P. V. Burke, Sacramento Box and Lumber Co., Sacramento, Calif., and J. D. Bronson, Boise Cascade Corp., Yakima, Wash. S. V. Fullaway, Jr., continues as secretary-manager of the association.

R. W. Rehfeld, Southwest Lumber Mills, Flagstafr, Ariz., was named treasurer, succeeding C. T. Gray, American Forest Products Corp., San Francisco, who had served in that office for many years.

New President of Ponderoso Pine

E. W. Donahue, Chicago, was elected president of Ponderosa Pine Woodwork at the annual meeting of the association held

recently at the Drake hotel in Chicago. Ponderosa Pine Woodwork is an association of lumber producers and manufacturers of wood windows, panel doors, and kitchen cabinets.

Donahue succeeds Harold J. Ford, general sales manager of Tarter, Webster and Johnson, San Francisco. Other officers elected at the meeting were: James F. Shiely, Minneapolis, vicepresident; C. R. Hunsicker, Curtis Companies, Inc., Clinton, Iowa, treasurer, and Hugh A. Schaefer, Michigan-California Lumber Co., Sacramento, secretary. R. H. Morris continues as general manager of the association with headquarters in Chicaso. with Robert H. Herbst as assistant manager. cago, R

Phil Creden, director of public relations of the Edward Hines Lumber Co., Chicago, was again named chairman of the advertising committee. The association's advertising campaign is handled by Western Advertising Co., Chicago, and the public relations program by Sumner Rider & Associates, New York.

Corlood

qnd Trqiler

New Profit$

rn NEW PRODUCT$

Mosonite Introducing New 'Luslrewood'

A low-cost coated hardboard with unusually high resistance to stains, scratching and abrasion is being introduced by Masonite Corporation west of the Rockies. To be stocked by lumber dealers, the basic Presdwood panels in t/sn', 3/16' and %" thicknesses have a baked-in high gloss finish in two colors, gray and green. No further finishing is necessary, and 'the panels have a distinctive appearance because the fibers are partially visible through the penetrating color sealcoat. Applied uses of the panels include partitions, wainscots, walls, cabinets, workbench tops, worktable tops, checkout counters and shelf surfaces.

The new panels, called Masonite Lustrewood, have improved strength qualities and.a decreased rate of moisture absorption. They resist g'rease, lipstick, crayons and ho'usehold chemicals such as ink, iodine, alcohol and lemon juice.

Prices at retail will range from 11 to 13 cents a square foot for t/8t' thickness, 15 to 18 cents for 3/L€'and 19 to 22 cents for r/4". Board sizes are 4 wide to 16' long.'Applied in the same way as uncoated Presdwood, Lustrewood camouflages nailheads to a degree because of the fibrous pattern. Nails can be set and entirely hidden bv filling the holes with tinted *ood puttY.

New Gontour-Scriber Gets Around Moldings

New low-cost Contour Scriber helps every man and woman do a professional job at home and at work, in fitting linoleum, tile, wood, plastics, sheet metal, etc. Even though the tool is new, "Do-It-Yourselfers" and mechanics in all trades have praised the accurate job it does, being easy to use and inexpensive to buy. The Scriber is handled by hardware stores, building supply houses, lumber yards, tile and linoleum stores. The tool is manufactured and sold by Charles Machine Company and retiils for 98c plus 6c postage (no C.O.D.) and is a sturdy metal tool adjustable to 123/4"-parallel and irregular surfaces are perfectly matched. Obstructions and fancy cutting problems, such as around pipes, cabinets, door sills and frames, etc. are simply and quickly overcome in a professional manner without removing any molding.

All inquiries regarding NEW PRODUCTS, New Literature or booHets and other items mentioned in this section should bC AddrCSSEd tO THE CALIFORNIA LUMBER MERCHA.IIT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be prompdy forwarded by us to the manufacturer or distributor, who will then answer your inquiries direct.

New Auiomotic Wrench

New'Premium Grqde' Novoply Tokes PerTect Pqint 9urfqce

United States Plywood Corporation announces a new "premium grade" Novoply which combines the flatness and dimensional stability of standard grade Novoply with a paint surface equal to or better than good-two-sides birch-and costs at least ten cents a foot less. The new "premium grade" has been achieved by laminating to each Novoply face an overlay of phenolic resins and cellulose fibers, the same wear-resistant overlay which came into high regard as the-face material of U. S. Plywood's Duraply. Its outstandingly smooth surface requires 1o pri.me1, takes paint easily and holds lt pertecfly.

Novoply is the U. S. Plywood panel made of two faces of resin-impregnated flakes, laminated to a coie of resin-impregnated chips. Its remarkable flatness, low cost and easy workability have contributed to its iuccess- ful use in sliding and cabinet doors, wall paneling, partitions, furniture, fixtures, displays and a wide variety of other uses.

Also announced is a new line of crrp- board doors in "premium grade" Novoply. Standard cupboard -doors (any width 16" to 24,' by any lensth 60" to 9&') will be bandeh on-the friro long edges- with white pine. Special cupboard doors (same size require- ments) will be banded four sidei. In both_.cases, the overlay will cover the banding.

. (Tell them aou saus it in The Californin llumber Merclnnt)

"Clik-Stop," automatic wrench with the golden knurl-, is a revolutionary new tool announced bv the Proto Tool Company of Los Angeles. The new wrench is the first automatic "adiustable." It requires no adjustment other than simply turning the knurl as in the case of an ordinary afljustable wrench. There are no gadgets, no levers, no buttons. As the knurl is turned, jaw openings are held fast, can't change position. Proto's new wrench is available now in the five most popular sizes,4',8',8",10", and 12,r, The tool is of fine quality, a precision-made product forged from fine alloy steel. Each wrench is highly polished and then chrome plated to prevent rust and enhance appearance. Absence of a corner lip on the movable jaw (in most sizes) allows a square nut to fit flat to the inside jaw surface. Better adapta- bility to different size nuts, including Metric & Whitworth, and eliminatioi of "kn r-ckle-busting" due to slippage results from precision non-slip adjust- ment. Every handle uses a trirskv I-beam construction and has a hole for convenient hanging. For further de- tails, write Dept. JPN, Proto Tool Com-pany, 2209 Santa Fe, Los Angeles, Calif.

Robbins ldenfifies "Approved Decrlers" Wirh New Decol Sign

Robbins Floor Products, Inc. has new pressure-sensitive decal signs to identify their retail outlets as "Approved Dealers." Sign measures 7f" x 10" and features the characteristic Robbins trademark as well as the designation, "Approved Dealer" for Robbins' line of vinyl, rubber and cork flooring tile. The signs are merely stripped of their backing paper and applied.

New Pyramided Lqdders Provide Added Sofety

The new pyramid design added to Ballymore's 8 to 12-step "Hi-boy" Ladders provides greater stability for those using the ladder, encourages better, quicker work at heights up to 15 feet, and has resulted in immediate savings in time and efficiency. All-steel welded construction assures superior, long-lasting strength. All models are equipped with handrails and with four 4'-diameter casters for fingertip mobility. Front casters swivel, back ones are rigid patented foot-operated Ballylock provides means to permit rubber-tipped legs to get a firm, safe 4-point secure grip on the floor. Widths at bottom are 30", tapering to 25f" at top step. Treads of expanded metal, serrated anti-skid grating or ribbed rubber are available. For further information. and for information on hydraulic lifts and fixed and adjustable-level work platforms, write to the Ballymore Company, West Chester, Pa.

New Hommer Cop Protects Finishes

No-Mar Hammer C"p, a molded rubber cap, converts any standard claw hammer (13 Oz. to 16 Oz. sizes) to permit hammering of wood, plastic and metal without marring the finish. Ideal for special jobs strch as pounding a piece of highly finished wood inlay into a tight corner, where work space would be too small to accommodate a large-headed mallet, the No-Mar twists on and off as needed. Designed for all hammer owners, from skilled carpenters to the most unskilled "doit-yourselfers," the No-Mar lfammbr Cap attachment requires no change in hammering technique, but utilizes the full swing, leverage force and directional control normally associated with claw hammer use. The No-Mar IIammer Crp retails for 25 cents each packed 12 to the carton and is mdnufactured by the Durkee-Atwood Company, 215 N. E. 7th Street, Minneapolis, Minn.

Ruscoe's Alum-O.Bond

A new "5 in 1" product, basically a cement, which can be used as paint, as a sealer, insulator and primer, as well as an all-purpose adhesive, is being introduced by W. J. Ruscoe Company of Akron, Ohio. Alcoa Aluminum pigment is combined with resins and rubber to formulate an outstanding product which can be used as a waterproof aluminum paint for exterior surfaces, models, house numbers and general utility use. The fact that it is waterproof rnakes it ideal as a primer for marine use and coating for fishing equipment and other places where resistence to water, oil and grease are essential. Alum-O-Bond can be used as a sealer for windshields, gaskets and pipe joints, as an insulator it has excellent dielectric properties, as an allpurpose adhesive, Alum-O-Bond is completely versatile as it can be used to bond all surfaces. It is easy to use and extremely effective with metal and aluminum.

ished or buffed to a high gloss.

"Prestolar" is applicable to particle boards, plywood, wood and its products, hardboards, fibre and paper boards, cement, asbestos boards, marble, concrete and cinder building blocks and numerous other items. It provides a smooth pitless, protective surface imparting natural beauty, depth and clarity to true grains and simulated grained surfaces never before attained by other coatings, it is claimed. "Prestolar's" use advantages over other coatings are that working cycles are shortened, overcoming and simplifying such tedious detailed methods and special attentions ordinarily required in surface preparations. It minimizes fire hazards, expedites shipping time, and eliminates numerous applications and excessive sanding between coats. It ultimately provides a more durable surface of greater mil thickness at lower labor costs with the possibilities of opening new avenues for use of products hereto unheard of.

"Prestolar" bids well to revolutionize the coating and finishing industry as the advantages provide a superior finish and saviigs ln labor and time consumed.

Steel Plqtes Protect Foreport of Foot In New Sofery Shoe

Being aluminum in color this cement is now being used industrially by manv fabricators of aluminum storm doors and windor.'is. Excess does not show and bond of rubber on vinYl channels is permanent and climate resistant. The "5 in 1" adhesive, AlumO-Bond, is available in f pints, pints, quarts, gallons and drums. The 3-ounce brush top bottle is available in a self contained bright. aluminum counter carton thru W. J. Ruscoe Company, Akron 1, Ohio.

'Preslolor' New Cooting

For Wood Products

"Prestolar," a sPeciallY PrePared basic polyester resin for surface coatine in clear, may be colored to suit, foi interior or exterior use. It is 100/o solids in liquid form, reduced slightly by additives permitting application with ordinary cold spray equipment air pressures, at normal room lemper?. tures, and having an extended pot life of six hours. "Prestolar" will not blush on application under humid conditions, nor come to life after setting due to extreme changes in room temPeratures. It is highly resistant to abrasion, scratch, imprint, crayon markings, capable of withstanding high temperatures, and may be satin fin-

Three independent steel plates overlap up the front of this new safety shoe to extend steel toe protection. to the entire forepart of the foot. "Floating Bridge" over the ball joint flexes with the foot, permitting normal walking comforthas extended wing to protect small toe area. Balljoint and

instep shields have a tough, vulcanized Neoprene coating that resists severe abrasion. Instep shield buckles over the lacingcannot be removed from the shoe. Heavy-duty, oil-resistant Neoprene-Cork outsole and heel pro- vide excellent skid-resistance, maximum service in the most gruelling conditions. For yard gangs, riggers, drillers, construction crews, truckmen, any man handling heavy materials, this new design offers the first dependable protection above the conventional .steel toe, in the form of a regular work 'shoe.

Available in widths D and E. sizes 8 to 13; Stock No. 1518. from Lehigh Safety Shoe Co., Emmaus, pa.

Stunlur! lLumber @ompilny, llnt.

SUGAR, PINE INCENSE CEDAR

341 | Eosl 26th Street

los Angeles 23, Golif.

ANgelus 8-2726

PONDEROSA PIN WHITE FIR,

Since l9Ol

Represenloliveslor Pickefing Lumber Corp. ond Wesf Side

fip-fop New Deoler Feqtures

Plonned for | 958 Exposition

Plans for the 1958 Building Products Exposition are aflnounced by the National Retail Lumber Dealeis Association in a brochure mailed recently to manufacturing and wholesaling firms in the building materials industry. The Exposition thii

Town & Country Villoge

Polo Alto, Colifornio

DAvenport 6-9669

Lumber Co. ond other Refioble Sources

year will b.9 {3ged at Chicago's International Amphitheatre, November 22-25.

. The brochure emphasizes the lumber dealer's dominant posi- tion in today's building materials market, and contains r iu-mary schedule for Exposition events in line with NRLDA,s recently announced programming changes which eliminate luncheon sessions and set all dealei meetings for early morning and mid-afternoon hours.

New also this year is an "NRI-DA Holidav Weekend package," details of which are to be disclosed in ttre near future. It is. anticipated..that many dealers rrny wish to take advantage of this as an "incentive package foi employee sales awarEs throughout the year." Satulday and Sundav (Nov. 22 and 23) in Chicago have been designated as empioyee days, the an'nouncement points out_, and will feature special programs and demonstrations for dealer emoloves.

Also new for NRLDA e*hibitors this year is a policy which permits them to invite special guests to visit theii booths and tour the Exposition area. The announcement emphasizes. how_ ever, that the Building Products Exposition is i closed trade show for lumber and building materiil dealers, their employes. wives and guests. The public is not admitted.

With a comfortable _b-*F gg of advance requests for space already_under its belt,.NRLDA confidently expects its 5th'an_ nual "Products in Action" sh_ow to surpass all of its predeces- 'sors in exhibit area and .number of products displayed as well as in total attendance- First assignm^ent of space, according to Y"rfl C. Dwyer, NRLDA Exposition direitor,-wiil be dade April 1 at a meeting at the Washington headquarters.

Pickering Buys West Side Assets

_ Kansas City, Mo.-'fhe sale of certain properties. plant. timberlands and facilities of the West Side-Lumbei Co., Tu_olumne, Calif., to the Pickering Lumber Co., StandaJ, Calif., for $3,425,000, was announ-ced here late in March. An official said the takeover date for the mill operations would.be March 31, and added that the acquisition would result in extension of the life of pickering's'operations and effect economies in the production and .il. of lumber.

Pickering employs a peak of 850 men seasonally and has an annual cut of 75,000,000 board feet. West Side"s top an_ nual employment reached 650 in season for a maximum cut of 45,000,000 b.f. annually. West Side Lumber C;.

founded in 1901 by the Crocker interests of San F.ancisco.

Cords Quits Wholesqle Business for Fresno Retoil Yord

('ron"-ll:rrr l,tttrrltt'r t',tttPatt-r. ().;() li Stret'1. Iirt.ll,,. t.t:rlllishtrl lLlit,ut lJ -t elLrs ltgi, b-r' I'.crtllltlt Cron :Ltt<l llcrrr-r' l lrtrr. lr:t. lrct'tt s,,lrl to \ot-trt (',,t'rlr. tvt'll-krlou tt ( ):rl.l:Lrrrl u lrolt'.:rlt'r. n'ho s1:Ltc<1 tlr:tt it is lris irrterrtiott to rli:cotttirtrc his l)r('se1rt ('ortls l-tttrrlter ('r,. ult,rlt'::Llt'llrrrr rvitltirl tlrc rtt'xt ft'u tnottllts :tttrl t;tlit' r,t t'r :tctir (' ltl:ttl:tq-('lllt'lll ,f tlrt ('rou l I:trr _r':Lrrl t,tt .ftt1,r' l ".\ltlrt,rtglr tlre tt:Ltrtt: oi llrt' -r'iLrrl u ill bc clt:Lttgt'rl to Cot-tl. [-rrrrrlrcr ('orrrlr:trt-r'." 1l(] st:rt('(1. "l 1rl:Lrl to cottt'itlttt' tltt' opt'rrLliort tcrr trrttclt:t]r,tte- tltt stLtttt'litttr st't lt,r'lit'rttl;rtt:Ltlrl lle'rrrr-. I.'rcst'rt rrrrrclriitrtlisirrg lrolicics u ill be c,,tttitrttt'tl. inclrrilirrg' tlrr .toclrirrg oi ;t t'otrtIltte :tttrl tliversillt'rl ittrt'tltorl oi lrll lrrril<lirrg tr:ttt'ri:tls cvt'r,r.thjrtg [or tltt'ltotlrt' it-,'ttt tlrt' ltolll(i ul'.

.\ltlrorrglr tlrcv arr' rrou, ol1lci;tl1r out of tlrt' ret:ril lrlrlrl)('r

busittt's., both (.rol' rrrrtl I llLrr n'ill rt'tttlrirr :Lctive irl loclrl rt':r1 t':lrLtt'rlt'r't'1t-rllttrcttt. -\tt iltvcsllll('l'11 ('{,llllrirll-\-i- t'tllrrrttl,r lrrittg ,rrg:trtizcrl b,t' ('t-r,n iLtttl I llLrr f,rr tlli: 1)lll'l)()5c Cr-,rrls's lrltrclr:tst oi ('rotv Il:Lrr Lttlttbt'r tttltrl<s 1ti: t'tttrr irrto tltc r('tail l)rr5irltss:rIter ttt':trlr'.]J rcars irr tlrt'nltolcs:Llt'lrtntlrt't'bttsirtt:.s. N,,rttt lrcg:trt Irit ltltrrbt'r c:Lrt't'r s'itlt tlrt' C-lr:rs. li. \[c('()rrtricli ('.r. irr SlLrr Iir:tllci:c() tlrrrirrg l()](r" I le rr-irs rrith tlr:rt tirrrr :ttrrl l:Ltt'r it. .ttt:ctstor, I'tr1rt' & 'l':Lllrot rurtil I1),1(r. uitt'tt lrt' jt,ilrctl tlte .ltlt's st:tll' of \\'r'rrrllirrra-\:rth;rrr (.o. irr S:trt Iir:Lttt'iscti. ultt'rt'llt're'tttlLittt'rl Lrrrtil -Jul-r'I.1()-1.i, tlrr rl:Ltt'ht t'.tlrblisltt'tl lri.,tttll tt'ltolt's:Llt' ,rrg:rrizrLtiotr :tt (r8 I)o:t Strt't't itl S;trr l"r:tttt'ist'ti.

.\ rn-r'stt'ri,,rts lllc rt't't'tttl-r-rlt':tro-r-ttt1 ll stllrlrost'tllY 1l()11ll:LnrrrrtLlilr 1r1:rstic (',\l)crilttcrrtitl ttlitrtlsl't't'1r<'r lrcirrg lttrilL ior tlrr -\:tr'-r' ; tlrt: \r'oorl ir:Ltttc lt,,lrlitr{.r tllc llull u:rs ,ittl-r' c h rrr-r-t'r l.

Ponderoso Pine

White Fir Engelmqnn Spruce o Douglos Fir

Mixed or Stroight Truck & Trqiler Shipments

From Quolity Mills in Arizono - Colorodo & Utoh

7a'?a

In citing the increased activity .of lumber dealers in building roof truss compqnents, Rayrnon lfarrell, executive vice-president and research director ,of the Lumber

Dealers Research Council, praised the Timber Engineering Company, Washington, D.C., for the special trusi demon-stration plQgrams it is conducting for ietail lumber dealer and Hoo-Hoo associations throughout the country. The demonstration was conducted for- Lu-Re-Co's Component Clinic at the National Retail Lumber Dealers Assoiiation convention in Philadelphia and has since been held for several regional lumber dealer associations. The program features the complete fabrication and assembly oi a 2+-tt. Teco trussed .raftir.

"Teco is to be congratulated for the job it is doing," said Harrell, "and local retail lumber groups and H-oo-Hoo associations should arrange for a demonstration at one of their meetings."

Conrmon Corrier Certiflcqte los Angeles - Oronge Counties

A full-scale fabricating bench based on a Teco design is u-sed to cut and groove truss members. Following fabricatio-n, the truss is completely assembled. Complele design information is made available to show lumbei dealers the ease with which trusses can be built, and the minimum investment in equipment needed to set up plant fabricatingline operations for Teco split ring roof trusses.

Local retail lumber dealer associations and Hoo-Hoo Clubs can arrange for the demonstrations at their meetings by writing "Operation Demonstrate," Timber Engineering Company, 1319-18th Street, N.W., Wash. 6, D.C.

G-P Consolidoting in Poltland; Redwood Soles lo Somoq, Golif.

Portland, Ore.-Georgia-Pacific Corporation will make two changes in its San Francisco ofifices. John G. Klopfenstein, general sales manager of Redwood sales, will be moved to the G-P general offices at Portland, Oregon, according to Julian N. Cheatham, vice-president of lumber sales and export. The Western Sales office will be shifted to the center of G-P's Redwood production, Samoa, California. Local Redwood lumber sales offices will be maintained at San Francisco and Los Angeles. The moves were effective March 15 and are part of an over-all plan to integrate sales functions at the home office.

The Western Sales office of the Hammond-California Redwood Division of G-P serves California, Washington, Oregon, Arizona, New Mexico, l)tah, Wyoming, Montana, Colorado and Idaho.

Georgia-Pacific Corporation is transferring its plywood and specialty sales and accounting department from Olympia, Wash-

ington, to its general offices at Portland, Oregon, effective March 15. This move, following its earlier announcement of relocating its warehouse division from Olympia to Portland, is a further consolidation of office personnel of this major forest products company at Portland. There are approximately 40 people in these departments.

In announcing the change, Robert B. Pamplin, president,

"After considerable study we find we can operate with greater efficiency by having all of our sales and accounting divisions concentrated in one place. This move, which will place all plywood and lumber sales, specialty sales and warehouses, combined with research, advertising and sales promotion and accounting in our general offices at Portland, will automatically lead to much greater efficiency in operation. By having all these divisions combined with our production, timber and logging divisions, together with our executive group, we will have much greater flexibility and coordinated direction."

Office personnel necessary for the operation of the three plywood plants at Olympia will continue to be located there, and this will place the Olympia operation on the same basis as the other Georgia-Pacific plants.

[eRoy Boys' Home Holds Open House

March 16 marked a milestone in the steady progress of :Roy Boys' Home in LaVerne. California. when the bovs and LeRoy LaVerne, California, boys SOyS' laome Lalllornla, wnen tne Doys anc school staff held a public open house for the folks in the Pomona Valley and the county of Los Anseles. of Angeles.

Prominent lumbermen of Southern California. and members of Los Angeles Hoo-Hoo Club 2 attended this Sunday event and became acouainted with the manv facets of the school ac- acquainted the many the activity. The Hoo-Hoo woodworking shop is now in operation, and from 2:00 p.m. until after 5 :00, over 200 guests were con- 2:00 p.m. :00, quarters. ducted on guided tours throughout the school campus and living ouarters. Almost 507o ol this number were inferested mern- t 50Vo were interested mernbers of the lumber fraternity in the Los Angeles area.

GUSr0til ilttHilG - ItETAtt it0utlltilcs - il[il DnytilG

IN.TRANSIT MILTING A SPECIATTY

rltutual Moulding and Lumber Oo.

SINCE I928..GIUALIFIED BY EXPERIENCE TO BE OF SERVICE

Si Hqnnon

DAvis 4-4551

Fences of Gqrden Redwood Extend rhe living Spoce

621 West | 52nd Street Los Angeles, Colifornio

There are two important trends in today's pattern of living: one is the emphasis on home improvement, the other is the increasing attention to the indoor-outdoor living relationship. The two objectives may be achieved by improving the exterior

K(lP.R.KURE

The PERTECT Wood Preservative

' Prevents Rot and Mildew

' A Primer for ilew lVood

' May Be Painted 0ver

' An Efficient Preservative for EYERY PURP0SE

KOP-R-KURE is light green in color qnd hqs exlrqordinory penetrotive properties ond impregnqles lhe cellulose fibers of A[[ Woods ST(IGI( IT F(lR Y(IUR CUSTIIMERS TODAY !

SECURIIY PAI}ff f,IFG. CO.

162l N. Indionc St., Los Angeles 63 ANgelus l -O358

John Brewer FAculty l -0877

living area, adjacent to the home, to extend the indoor living space-and at a lower cost than adding to the structure itself. In most cases, this improvement begins with the construction of a privacy barrier, or fence.

Landscape architects, and home owners, make important use of Garden Redwood from California for fences because its heartwood holds up longer in contact with the ground. Redwood has a natural, built-in resistance to decay, termites, and the effects of weathering. It holds paint and natural finishes exceptionally well, but will weather gracefully if left unfinished.

Whether the pattern of the fence is basket weave, angled boards, horizontal or vertical louvers, alternate panels of different design, checkerboard parquet, board-and-board, vertical lattice, Gothic picket, or one of the many composition or plastic paneh -framed in wood-garden redwood in its natural color blends with plantings and garden tones.

The grades of redwood lumber are divided into two groups; those which are all-heart and those which may contain sapwood. Each of these grades has a place in the planning for landscape work, including fences.

In selecting the grade of Garden Redwood for a given use, two points should be considered: durability and appearance. If the piece'is to be in or on the ground, or continually moist, one of the all-heart grades should be used. Clear All-Heart may be chosen if a piece without knots is desired. The same is true of the sapwood grades. They should be used only above ground, and the grade selected depends upon the effect desired. A-Grade produces a more formal, finished structure; Sap Common produces a rustic effect.

SURFACE TEXTURE. Two types of surfaces are available on garden redwood. Lumber as it comes from the sawmill has a uniformly roughened surface left by the saw tooth. This texture is often desired for fences, because of its pleasing rustic effect. This type of surface also holds stain very well. It mav be obtained by specifying "rough."

FINISHES: A finish is used on redwood only to achieve a certain effect. It is not necessary to protect the wood.

Left rvithout finish, redwood will first darken and then grad-

Serving All Soufhern Colifornio Lumber Yqnds - Cobinet ShopsFurnilure llqnufqclurers ond Wholesqle Lumber Distributors

R edlcood For Every Purpose

ually turn a driftwood gray. The degree of darkening may be reduced and the graying hastened by allowing sprinklers to wet the wood thoroughly whenever the garden is watered. The effect obtained is truly the natural. color of weathered wood.

The effects of natural weathering may be retarded and slightly modified by using a water-repellent. This tends to hold the natural color of the wood sornewhat longer than is possible if no finish is used. Eventually, however, the wood will go through the same general color changes as unfinished wood.

Color is best achieved with pigmented'stains. Available in a wide variety of colors, these finishes are relatively longlived and require a minimum of surface preparation prior to refinishing. They adhere particularly well to the rough-sawn surfaces so often used on garden redwood. Water from sprinklers does not harm the stains and actually has a beneficial effect on them

as it helps keep the surface clean and uniform.

In general, stains, bleaches or natural weathering will prove the most satisfabtory for garden redwood.

To assist the home-owner in planning and achieving the improvement of outdoor living spaces, a booklet, "Garden Redwood Ideas," with many illustrations in full color and details on fence construction, may be obtained from your local redwood jobber.

The San Francisco Redevelopment Agency has called upon the 2,000-member S. F. Real Estate Board for aid in finding rental units for residents of the Western Addition area scheduled for early demolition and redevelopment displacing 8,00O persons now living there.

(Tell them Aou sao it in The Californid Lumber Merchant)

:=----+4iE€E

G-P Redwood Roqdshow Hirs the Rood

Georgia-Pacific Corporation's heralded "Redwood Roadshow" has begun a year-long trek through the United States, during which time the display will be viewed by millions from coast to coast. The display, consisting of a huge redwood log which is lraced back through major historical events to its "birth" during. 798 A. D. by Eing count, will visit hundreds of cities and towns

?acrnerc

INSECT WIRE SCREENING

during 1958 in an attempt to bring the full story of redwood to the Man on the Street-literally.

First stop for the G-P Redwood Roadshow was San Francisco, March 4 and 5, where the big rig ground to a halt on

BRoNzE "DUROID" El"cro Galvanized "DURALUM" Cladded Aluminum

Paciflc ltire

Ssn Froncisco Hoo-Hoo Club

Reody for Record April Dinner-Donce

The directors of the San Francisco Hoo-Hoo club have completed plans for what they believe will be the most outstanding Spring Dinner-Dance in Club t history, it was announced by Club President Mike Coonan. This year's party, to be staged Friday, April25, will be held at the Villa Chartier

Market Street, between Grant & Stockton. Sidewalk displays were set up and manned throughout the two-day show by a permanent two-man Roadshow crew.

in San Mateo, one of the Peninsula's finest eating-dancing and IUN SDOIS.

Gay Bradt, who will chairman 'the affair, has arranged for pre-dinner libations "on the cuff" (sponsors to be annbunced later), to_be followed by a guaranteed first-rate prime rib or lobster tail dinner. Music will be provided bv Paul Laws and his well-known band.

Obltuades

Robert Hutcheson

Robert Hutcheson, 82, well-known Southern California retail lumberman, died March 7 after a long illness. He had maintained a residence at 503 Hobart Blvd. in Los Angeles for 55 years. Mr. Hutcheson was born in New York-City on November 26, 1875, and went to Los Angeles as a

young man. lfe was associated with the E. K. Wood Lumber Company yards for 30 years and then bought the Tustin (Calif.) Lumber Co. in Orange county, which he operated with his brother, A. C. Hutcheson, as manager and purchasing agent. Illness caused Dealer Hutcheson to leave the retail lumber business and late in 1956 the Tustin yard was sold to the Mullin Lumber Co. of Los Angeles. Mr. Hutcheson had been bedfast most of the time since then and before. FIe leaves his wife Mary, who herself has been an invalid the past six years, and his brother of the lumberyard, as well as two sisters.

In Memoriqm

John F. Greenslade, 81, building contractor, died February 28 at his Hollywood home . . . Earl K. McConnell,74, retired FHA appraiser, died March 14 in Los Angeles . . William C. Lea, 71, retired manufacturer of metal windows, died March 4 in Los Angeles.

Mount Whitney Lumber Co., Ine.

MANUFACTUR,ERS

OF PONDER,OSA PINE . SUGAR, PINE. WHITE FIR,

INCENSE CEDAR, lVhofesole Lumber Dislribution Yard

.

3O3O E. Woshinglon Blvd. Los Angeles 23, Colif. Phone ANgelus 8-Ol7l

Lee ftloffett, TW&J's Grqdes Mon, Tells Vqlley Hoo-Hoo Some Prime Fqcts qt Retoil Industry llleetings

II

San Joaquin Valley Hoo-Hoo Club 31 held its second educational meeting for the benefit of the retail lumber industry in the San Joaquin Valley, February 24, in Yisalia, and a similar meeting, February 25, in Fresno. The featured speaker of the evening was Lee Moffett, supervisor of grades and manufacture, for Tarter, Webster and Johnson, Inc.

Mr. Moffett addressed the groups regarding the characteristics of Western Pine lumber and also discussed some of the recent developments that research has contributed to the lumber industry. Mr. Moffett said. "Some sawmills today get the largesi part of their timber requirements from either fire or beetle-killed timber. If trees damaged by fire or insects are cut into lumber soon after attack, the Ioss in quantity and quality is very light through the manufacturing processes, but the time element is very important in the salvage operation. We have learned through research that decay does not occur in the first year. What we used to consider premature decay has turned out to be only blue stain caused by a fungus that lives on the water in the wood cells, softening up the cells for the entrance of real decay fungus, which is usually brown in color. Brown stain can come along in the second year of exposure and it is the one which does the damage. The only damage blue stain can do is to build up sales resistance if the color is considered obiectionable. llowever,

Mr. Moffett pointed out that the average return to the sawmills for Ponderosa Pine in 1953 was $92.00. In 1957 it was $85.00. West Coast Douglas Fir in 1953 was $73.00; in 1957, $58.00. Steel, on the other hand, averaged $4.38 per hundred pounds in 1953 and $6.77 in 1957. Common brick sold for $27.85 in 1953 and brought $30.87 in 1957. Mr. Moffett also noted that wages have advanced, along with practically everything else the lumber manufacturer requires, so he now finds himself in the position of paying out more to make lumber but receiving less for it.

IIe can not change the construction or quality of the tree, he finds he can not do much about inflated manufacturing costs, so his hope lies in research and promotion; research to improve existing products and to develop new ones, and promotion to inform the public that new and better wood products are available. Mr. Moffett then demonstrated the makeup of a typical log and the types of cuts that are made to obtain the various grades of lumber.

At the beginning of the meeting, every person in attendance was given an opportunity to judge for themselves the grade of 16 different boards that were displayed at the meeting. Following IVIr. Moffett's talk, a contest was held wherein each individual had an opportunity to change his

HOO-HOO AND OTHER

AND VlSAllA (lsfl ond risht photo5). tEE MOFFETT lN ACTI this stain can now be overcome by proper dipping at the sawmill."

phoror). LEE rN ACTION lN CENTER SCENE

He'll give you dependoble ond or(urolc informotion ond quololions on P1YWOOD.

1UTBER. IOGS. UE]IEERS

Quolity produclr from lhe world's besl Mills Dependoble service from quolotion fo finol delivery Over 50 yeors eiperience in lhe export-impod field Prime imporlere serving fhe wholesqle lumber trode exclusively

ArKl N s LACO.

mind after listening to 1\4r. Moffett in regards to the choice of grades for each particular piece. Then Mr. Moffett explained in detail what the particular grade was and why it was his choice. The winners of the grading contest in Fresno were Bill Reid of the K-Y Lumber Company, and Wally Kennedy of Geo. W. Kennedy and Sons, and Les Doddington of .Bernie Barber & Associates, who tied for second place. (Editor's Note: No comment regarding the number of correctly graded pieces.)

Following the meeting, coffee and donuts were served, courtesy of the Hoo-Hoo club, and informal discussions were held with Mr. Moffett regarding the various aspects of lumber manufacturing and grading. The next in the series of educational meetings sponsored by Hoo-Hoo Club 31 was held Nlarch 10 in Visalia and March 11 in Fresno, put on by the Douglas Fir Plywood Association. Following meetings were hild March- 24 in yisalia and

March 25 in Fresno, conducted by the California Redwood Association.

Son Jooquin Hoo-Hoo Club Stcges DFPA Plywood Nite

San Joaquin Valley Hoo-Hoo Club 31 held one of its reguIarly scheduled educational meetings in Visalia at the Southern California Gas Company office, March 10. Byron Oberg of the Douglas Fir Plywood Association presented the program, which included interesting films, slides and demonstrations of the physical properties and characteristics of plywood, as well as a visual demonstration of its strength characteristics. The meeting was very enthusiastically received by those present.

The following night, March 11, the same meeting was put on for club members in the Fresno area. In addition to club members, there were several architects and building inspectors present as guests at this meeting.

HERMAN A. SMITH & CO.

Wholesofe Lumber Merchsnts

I9O8 CANADA BOUTEVARD

GTENDALE 8, CAIIFORNIA

PRODUC's OF THE WOODS

FRO/tf fHE BErTER IIANUFACTURERS

CARGO: sTnArGH?, MiXED & POOTED CARS:

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HERUIAN Sr$lTH Cltrus l-6661 pAUt WRtcHT

The Ciry Girl ond the t|lilk

The city girl was spending a vacation on the farm, and was milking a cow, at her own request. She milked a pail full, then put the pail down in front of the cow, and was letting her drink it, when the farmer shouted to know what in world she was doing?

"It looked thin to me," said the city girl, "so I thought I'd just run it through again."

Jenny Kissed Me

Jenny kissed me when we met, Jumping from the chair she sat in, Time, you thief, who love to get Sweets in your list, put that in.

Say I'm weary, say f'm sad, Say that health and wealth have missed me; Say f'm growing old, but addJenny kissed me.

Hunt.

-Leigh

History of Shoking Hqnds

There are few things of more commort occurrence than shaking hands; and yet I do not recollect that much has been speculated on the subject.

I confess, when I consider to what unimportant futile concerns the attention of writers and readers has been directed, I am surprised that no one had been found to handle so important a matter as this, and attempt to give the public a rational view of the doctrine and discipline of shaking hands.

I have been unable to find in the ancient writers any distinct mention of shaking hands. They followed the heartier practice of hugging or embracing, which has not wholly disappeared among grown persons in Europe and children in our country, and has unquestionably the advantage on the score of cordiality.

When the ancients trusted the business of salutation to the hands alone, they joined but did not shake them; and although I find frequently such phrases as "jungere dextras hospitio," f do not recollect to have met with that of "agitare dextras."

I am inclined to think that the practice grew up in the ages of chivalry when the cumbrous iron mail in which the knights were encased, prevented their embracing; and when, with fingers clothed in steel, the simple touch or joining of the hands would have been but cold welcome; so that a prolonged junction was a natural resort to express cordiality; and as it would have been awkward to keep the hands employed in this position, a gentle agitation or shaking might have been naturally introduced.

How long the practice may have remained in this incipient stage it is impossible, in the silence of history, to say; nor is there anything in the Chronicles, in Philip de Comines, or the Byzantine historians, which enables us to trace the progress of the art into the forms in which it now exists among us.-Edward Everett.

Curing Despondency

The R & R Magazine once told the story of a man who came to see a doctor one day, so desperate he was on the verge of suicide. He couldn't sleep. He had lost his grip entirely.,He contemplated suicide. The wise doctor agreed with the man that suicide ivas the only way out, and suggested that he run himself to death. "It's easy," the doctor said. "After supper tonight, tell the family you are going out for a walk. But, don't walk-run. Run as hard as you can. Your heart is probably bad and you wifl drop dead. No one will know. There will be no disgrace."

The man thought the idea was fine, and that night he started to run himself to death. But he didli't drop dead. He just got tired. He went home and for the first time in months, he slept well. The next night he tried it again, and the result was the same. A good night's sleep. By the third night he was feeling so much better he wanted to live forever.

lrish Brogue

An American visiting in Ireland asked the mail man: "How many mails do you have here a day?"

And the Mick said: "Three-breakfast, dinner, and supper."

Where to Stort World UnitY

Years ago the famous industrialist, Charles F. Kettering, visited his home town in Ohio and talked with old friends on many subjects. One of his friends was an ardent advocate of world unity. Kettering asked him how many churches there were in the town they were in. He said fourteen.

"Fine," said Kettering. "Now let's unite them all into one big church, and I'll give half a million dollars to build the united congregations a fine, big home."

The other man shook his head. He said: "That would never work; they would never agree."

And Kettering said: "Well, if the churches in one town can't agree, how do you expect the whole world to do so?"

A Wind Thot Kills

Into my heart a wind that kills, From yon far country blows; What are those blue-remembered hills? What farms, what spires are those? That is the Land of Lost Content, I see it shining plain; The happy highways where I went And cannot go again. _Heu5srnsn.

lmoginotion

All religion, all art, ali finance, all business, every ship at sea, every bridge that spans the gulf, and every discovery in the great world of science owes its origin, its inception, its first impulse to the exercise of that strange gift, imagination; a power.to make images.-S. P. Cadman.

PCN[]DEIROSA PIN]E MOULDINGS

Higb

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt

attention and on-schedule delivery at Maple Bres., Inc.

BONNINGTON LT]MBDB OO.

%/,al,aa.le Dluufurpt TO CATIFORNIA RETAIT YARDS

Main Offtce:

Phone YUkon 6-5721

505-6-7 Morris Plon Bldg. 717 Mqrket St., Son Frqncisco 3

C. E. Adoms Lumber Gompony Instcrlls Poromouni Pole Storoge Building

Construction of the new lumber storage shed at the C. E. Adams Lumber Company, San Bernardino, was completed last month by the Paramount Pole Construction Co., Artesia, California, according to Tom Page, Paramount Pole president.

The Adams retail lumber firm recently completed construction of modern new office facilities to improve yard operations and offer a better customer service to San Bernardino builders and do-it-yourself handymen.

"When we decided on our expansion program, the need for adequate and additional storage space was our number one problem," said Bert Adams of the retail yard. "We were sold on the principle of pole-type construction where the height of the building would permit the easy use of mobile equipment, and where spacing of the bays would permit easier handling of long lengths.

practical answer dustry.

o Douglat Fir

o Ponderoso ond Sugcr Pine

o Redwood

o Plywood

o Shir€les ond loth

to storage problems of the lumber in-

Pole-Type Building Plans Offered lt/loteriols Ddolers

To stimulate public interest in new types of small buildings for both city and farm, The Dow Chemical Company made available in January to retail lumber dealers throughout the country. plans for a pole-type patio-carport and 4 tractor port. By March 1, about 1,200 dealers had requested plans for their customers.

- Professionally designated by an Evanston, Ill., architect and a Michigan State University agricultural engineering professor, these plans call for materials normally handled by building materials dealers.

The 14x24-ft. tractor port can be built near the farm house to serve as a handy shelter for frequently used tractors ahd trucks. Storage cabinets can be hung between the poles and used for small tools, oil, grease and general storage.

The 20x20-ft. carport can double as a shade house in summer for a portable grill, outdoor dining or children's play area. Construction of both buildings is simqle and economical with penta-treated poles providing the foundations.

Building materials dealers may obtain plans from the Public Relations Department, The Dow Chemical Company, Midland, Michigan.

Don Fqrris ond Don Swindell Stort New Forris Lumber Go.

"The Paramount Pole Construction Company was selected because of their experience in this type of building construction and the reputation they have gained within the lumber industry," he continued.

The new ffix67 building is directly at(ached to the back wall of the office, affording access to stock with a minimum of lost motion. In this undercover area. the Adams inventory will be protected from the changing weather conditions in San Bernardino, including the hot summer sun, it was said.

According to Bert Adams, pole-type construction is the

Two well-known Southern California lumbermen, Don W. Swindell and Dori K. Farris, have formed a new wholesale and industrial lumber company doing business as the Farris Lumber Company. Their new office, completed March 1, is located atTll West 152nd Street, Los Angeles. This location is immediately adjacent to the mill facilities and dry kiln. The telephones at this address are DAvis 9-79ffi and Faculty l-2003. The storage yard for cbmmon fir stock is on a'Pacific Electric railroid spur at 16297 South Vermont, Gardena, where the telephone is DAvis 4-7550.

The two Dons have a combined record of 40 years' lumber experience in the Los Angeles territory. Farris was formerly with Baugh Bros., and for the past ten years was

LET US REDUCE YOUR COSTS by ccrrrying your inventory

employed as yard superintendent, also having charge of shipping and inventory control, with the Commercial Lumber Company when they were located at 8145 Beach Street under the able management of Jim Linderman and Don Allison. He severed his connection with this company January 1.

Swindell was senior salesman for this same comDanv for the past 14 years. His lumber experience covers his entire business life, starting as a boy with a large midwest line yard company and managing a retail yard for them before moving to Southern California. lle was salesman for the Patten-Blinn Lumber Companv until the start of World War IL During the early wir years he was associated with various joint-venture contractors on air field construction work throughout the Southwest. The wholesale lumber field beckoned in 1943 and he entered the employ of the former Barto-Smith Lumber Company for the next two

years ; since that time he has been employed as commission salesman by Commercial Lumber Company.

The announced policy of this company is to give personalized service to their many customer friends and to supply only Association-graded lumber in the various West Coast species, from reputable mills and suppliers.

Stqn Helms to Gonfinue As Helms Lumber Co.

Stan Helms, until recently a principal of Helms-Brown Lumber Co., will continue to do business as Helms Lumber Company, 225 Laurel Place, San Rafael, it is announced. Helms originally operated as Helms Lumber Company until two years ago, when the business was incorporated as Helms-Brown Lumber Co.

(Tell them Aou sau it in The California Lumber Mercharrt)

We stock Simpson tl&ilI Ioasted *V" Groove

NRTDA's O'llolley Points Out Deoler Problems on Tolk Tour

(Continued from Page 12)

in the country during the summertime. Carrier, York, Ice Machine-all the big companies have done their experi- menting here. But what did they do? They woke up not long ago and found that in the competition of trying to get business, their whole marketing procedure was -wrong. They were shipping much of this expensive equipment on a sight draft bill of lading, which wasn't a healthy thing. Now they are taking steps to clean up the mess.

I think we all realize that we must do our part in pro- moting the use of lumber and lumber products. What I would like to. know is-what are you men doing about it?

I know that \A/alter Leuthold, past president of National Lumber Manufacturers Association, was very much interested in getting something done. They had quite a meeting in Washington last November, and I think they are. waking up, and let's hope it is not too late.

Your cuslomers will wont this hqndsome' low-cost Rifi Grqin poneling. lts rich, dcrk brown "loqsled" Vgrooves give rooms o nqlurql wqrmth. Cqll us todoy for prices ond delivery.

. Lumber wholesalers have developed a couple of committees. One is the "Committee of Inquiring N4inds" to try and do something from that end. We in the retail business started a few years ago to get many of the manufactuiers, especially in lumber products, not necessarily lumber, to work out an advertising calendar with us. When we called them to Washington, they all thought, "Oh, this is a matter of the retailers putting their hands'out to the manufacturers for money for some program." They were astounded when we told them we didn't want any money-all we wanted was cooperation,

We simply must get together and do a better job, and r,r'e realize it. So we have put out an advertising Calendar. Products are advertised during the time of year when they will sell best. Of course, it does very little good to tali< about shade screen in the middle of winter, so we advertise that about April or May, when it starts to warm up. During certain months we advertise paint, and certain months gar-- den e.quipment, and so on. This is a step in the right direction.

Many retail lumber dealers in the country are ready, willing and able to help you-it is just a question of laying out a program to help you with your sales. If you will pardon a personal experience-I tried my best to help Bill Laing get a job for an all-steel lumber mill which had burneil down. We tried to get it changed from steel and I got the owner, the president of the company, to admit they should change it, .but their engineers were steel people and they had to re-do the whole thing in steel.

The retail lumber dealer can work with you on insurance. He knows all the local people in his community, and the lumber dealer is usually well respected, and can do a real job for you.

I suspect that you find now, 12 years after the war, that you are in this position. You will find yourselves spending a lot of time working up your manufacturing problems and getting your engineering lined up. What are you going to do about sales? There is a lot we can do. I realized this when I was in the aircraft scheduling unit at Wright Field. I found out a little something about the wooden plane program and the glider program. At the time, the airclaft scheduling unit was made up of the Army, the Navy, the War Production Board, and a British Commission. O.K.the British over there at the field really poked fun at us because their mosquito bomber-all wood ^and many laminated parts-was one of the finest planes in World War II. Then why couldn't we do a job? Well, there are a lot of reasons which I won't, bore you with, and many of you know much more about it than I do. But we knew fhat they had metal engineers who were working on wooden gliders, wooden planes, and things like that, and it was a disgrace to our industry.

I think glue-laminated construction has one of the

brightest futures of the whole lumber industry' It is up to ,t.ito you rnen here, to us in the retail. game, and to all the others connected with the lumber industry, to have a long-range plan of selling, marketing and merchandising our products to the best advantage.

One of the cuises in our busin-ess today is speed, along with taking the lowest bid. We have forgotte-l. how to sell quality. Tiro weeks ago, the local paper headlined a story about'a 2 million dollar school which was falling apart before it was a year old. This did not concern wooden trusses-steel beams were pulling away from the masonry' bricks pulling away from metal door frames, etc' It is _my opinion that the material is not faulty-it is the speed in which it was thrown together and by whom-the low subbidders, who were probably losing money.

It points out this very salient fact-that your.merchandisine program must include the selling, advertising, and prom-otionlf quality. Take, for example, the FHA story.

A couple of years ago, the FHA Administrator was a banker, and those of us in the business could see the way the things were developing. Large tracts were springing up all over the country, and the builder-the real builder-was getting out of the business, and financial manipulators and hnd developers were taking hold. Quality started dropping and dropping. It was getting to be a "black eye" for the entire industry. Then Norman Mason, who is a retail lumber dealer, took over as head of the FHA. One of the first things he did was to send out a directive to all the FHA offices that they had to recognize quality in their appraisals. Within the past month, other directives have gone out. You have probably read about them. Some of the money restrictions are being relaxed only when certain conditions of quality are met. Even out in this part of the country, they are- recognizing that with Proper refrigeration, air conditioning in a house that is properly insulated, it saves money in the long run because there isn't a lot of upkeep

- WhotesateT I M B E n S aung

o Douglqs Fir in sizes 24" x24"

o Ploner copocity for surfocing lo 24" x24"

Remnont focilities for resowing to 34" x34"

l0 we can't find it .we'll moke it

REDWOOD

for the Retoii lumber Deqlers ond Industriql UsersL.C.[. From Yond Stocks O Roil or Truck & Trbilers SPECIATIZING IN CUSTOM MILLING

S&S TUMBER CO.

7ll7 Eqst Firestone Boulevqnd, Downey, Cqliforniq; p. O. Box 243

on that type of house. Of course, air conditioning here is as important as heat in Duluth, Minnesota.

If you will pardon a further personal reference to local conditions, .a number of years ago-seven or eight-the lumber dealers in the Valley got together and formed the Lumber Merchandisers Association, which is associated with, but not a part of, our Arizona Retail Lumber Dealers Association. The purpose of it is to promote the use of lum-

ber- and ,lumber products. The first thing we did was to make a deal with-the FHA and the VA t6at all dimension, u'hether it is No. 2, as it was then called, or No. 3, would have to be grade-marked. The first thing we knew, all the inspectors.for the FHA and VA were asking us to check on these things. We stopped all this outlaw irucking in of lumber not grade-marked and selling it to the unsuspecting contractor who was not familiar with grades.

We have also tackled the insulation problem. I mentioned the air-conditioning people-all the air-conditioning firms got together and decided they weren't going to pui their good equipment in those houses that were poorly insulated and "jerry-built." Consequently, within the past year you have seen advertisements in the paper which would have been unheard of a few yearslago, siating "we have six inches of insulation in this house." We have increased the board and batten construction-they are wellinsulated walls, instead of just the common brick walls and cement block walls which have very little insulation value.

Everyone is insulation conscious and everyone is getting more and more quality conscious, and we are promoting more and more good lumber and good lumber practices. We are selling quality, and it is helping us in our merchandising efforts today.

As I have said, we are advertising lumber, but it is hardwood or paneling lumber, and things like that, and I believe that.if you people will set your sights on merchandising quality, you will go a long way to do a good job for your-selves and the entire industry.

I would like to predict that as fabricators you have a great future, something that we should have been working on a long time ago, and you are, I would say, the fairhaired boys of the industry. The National Lumber Manufacturers Assn. is waking up and has earmarked a onemillion, two-hundred and fifty thousand-dollar a year national wood merchandising program, and I want to say it's about time. This incidentiliy, iryas worked out at Tu-cson, December 17-19, and was an outgrowth of the meeting which I mentioned earlier in Washington last November-, with the wholesalers setting up the National Lumber Council for Marketing. Commission salesmen are appealing to all of us that we must have cooperation between the minufacturers, wholesale commission men, dealers, fabricators, and everyone.

I think that 1958 will be one of the most interesting

years in the building industry. There will be some very informative announcements from the National Retail Lumber Dealers Association office in Washington which will be forthcoming in April, May, and Juneall for the benefit of the whole retail lumber industry and not just the retail lumber dealer.

I appeal to you men to work with your manufacturer, with the retailer, and work together for the promotion of wood. We don't want to go into any species in particular, or have any fights within the industry, whether it be manufacturer, wholesaler, jobber, retailer, or fabricator. Let's all work together for the good of the whole lumber industry.

IT'S ABOUT TIME! ! !

Other guest speakers at the structural timber fabricators' three-day sessions were Edwin W. \{agee, Jr., associate economist, F. W. Dodge Corporation, New York City, and W. E. Difford, managing director, Douglas Fir Plywood Association, Tacoma, Washington.

Keynote theme of the convention, "Sales-Today and

WE'RE INDEPENDENT... AND WE IIKE IT THAT WAY!

No strings ottoched, n'o bron'd obligotions. We donce lo our cuslomers'lune only, becouse we bel'ieve in complete qnd obsolute independence to recommen'd the rig'ht moier,iol for eoch speciftc. iob we service. Noturolly, ofter 40 yeors of deoling wil'h lhe yords ond fobricotors of Southern Colifornio, we've developed top suppl'iers, good mill sources ond o lot'of friends qnd we're n,or forgefting obou,t lhem. But it's our speciolized expenience, combined wiih our independent policy, thot poys off in double ossets on your cosl sheels.

SERVICE (INDEPENDENT AND I'IAMEDIAIE}

lifornia

Tomorrow," was featured in symposiums, forums and panel discussions of markets, merchandising and selling techniques. Full participation- in these sessions by AITC members and guests developed sales-promotion ideas that were consolidated into an overall plan of action for the Institute and its members throughout the nation.

Lester A. Jacobson, president, Associated Wood Products, Inc., Berkeley, Calif., was elected president of the Institute, succeeding Val Gardner, sales manager, Rosboro Lumber Co., Springfield,-Ore.; new vice president is J. P. Weyerhaeuser, president, Rilco Laminated ProductS, Inc., St. Paul, Minn.

A. W. Talbot, president, American Fabricators, Bellingham, Wash., was elected to the board of directors, and Ward Mayer, founder and board chairman of Timber Structures, Inc., Portland, Ore., was re-elected to the board. Other board members are M. C. Hanisch, Jr., president, Unit Structures, Inc. Peshtigo, Wisc., and Frank J. Hanrahan, executive vice president, Washington, D.C.

On the best in plywood, Simpson boord, Formico, Mssonite, Brond Products, Acousticol tile.

915 South Alameda Street

Member of Nqtionol Plywood Dislributors Associolion TRinity 0ot7

Weyerhoeuser Boord Meeting Elevqtes R. S. Douglos

and a member director of the tion.

R. S. Douglas, vice-president and general manager of Weyerhaeuser Sales Company since 1950, has been elected executive vice-president at a meeting of the company's board in Tacoma, Washington. Mr. Douglas (left) joined Weyerhaeuser Sales Company in 7923. He served in various positions with the company in Spokane and Tacoma, Washington, in Missouri, Michigan, Ohio, and in Cloquet and - St. Paul, NIinnesota.,In addition to his duties as executive vice-president, Douglas is a director of Weyerhaeuser Sales Company of its Executive committee. He is also u National Lumber Manufacturers Associa-

All officers of the Sales Company were re-elected at the meeting oj the Directors, it w;s ieported. Officers of the 1oqpaly_ include John M. Musser, chairman of the board; T. K. W.yerhaeuser,_pres_ident; E. E. Arthur, vice-presi- dent and. manager sales, Coast mills; J. T. Bieck.rriidg., vice-president and manag'er, Division -operations; A. W. 9]"p_p, vice-president and manager, Central division; A. N..Fredericlson, vice-president ind manager, Eastern di- vision; T. L. O'Gara, vice-president and-manager, Merchandising department; B.,L. Orell, vice-presiaJntl C. ;. PoT.l treasurer;- J. P. Weyerhaeuser IIf, secretary, arid r. r. Sohnen, asststant secretary and assistant treasurer.

Tacoma, Wash.-Two new vice-presidents of Weyer- haeuser Timber Company were elected at a meeting of-the company's board of directors March 5, announced f'. f. Weyerhaeuser, president. The new vice-presidents are George H. Welerh.aeg!9r, manager of the wood products group, and -C. Davis Weyerhaeuler, manager of iorestry, lands and timber.

George I{, [eyelhae^user joingd the company's Long- view pulp division in 1949. In 1951 he tranJferied to tfr'e lumber division at the company's Springfield, Ore., branch.

lle was named lumber division manag'er at that branch in 1954. In 1957 he was appointed assistant to the company's executive vice-president and a year later manager of the wood products group. C. Davis Weyerhaeuser joined the timber company's Longview branch in 1933. His first jobs were in the woods as compassman and chainman. He later transferred to the company's Everett pulp division. In 1939 he was appointed assistant to the manager of the company's timber and timberlands department, and in 1942 was named manager of the reforestation and land department. When these departments were consolidated in 1946, he was appointed manager of forestry, lands and timber. He is a director of the company.

All officers and directors of Weyerhaeuser Timber Company were re-elected at the annual shareholders meeting March 7, announced President F. K. Weverhaeuser.

Principal officers of the company are F. K. Weyerhaeuser, president; Norton Clapp, chairman of the board; Edmund Hayes, chairman of the executive committee; John L Aram, vice-president; W. P. Gullander, vice-president; Howard W. Nlorgan, vice-president; John M. Musser, vice-president; Joseph E. Nolan, vice-president and general counsel; C. D. Weyerhaeuser, vice-president; Geoige H. Weyelbaeuser, vice-president; George S. Long, Jr., iecretary; H. E. Nelson, treasurer, and Robert W. Boyd, controller.

Directors are Laird Bell, Chicago; Charleton Blunt, Chicago; Norton Clapp, Seattle; Edmond Cook, Moline, Ill.; George C. Crosby, Minneapolis, Minn.; O. D. Fisher, Seattle; Edmund Flayes, Portland, Ore. ; Chas. H. Ingram, lacoma; Herbert M. Kieckhefer, Camden, N. J.; Robert H. Kieckhefer, Prescott, Ariz.; John M. Musser, St. Paul, Minn.; F. W. Reimers, Hammond, L..; C. Davis Weyerha_euser, Tacoma; F. K. Weyerhaeuser, Tacoma; and j. P, Weyerhaeuser III, St. Paul, Minnesota.

Weyerhaeuser Timber Company is carrying on an extensive _program to improve the productiviiy of its forestlands, George H. Weyerhaeuser, vice-president and wood prod,ucts group manager, told the company's shareholders at the annual meeting March 7. Th- company is now conducting a ten-year program to bring all bf its forestlands-into ful] productivity, he said. Aim of the program is to reforest adequat-ely all company lands not fuily ftocked and to provide the best possible growins conditions.

The company seeded br plantJd 63,m acres of its lands

pn0€R YQRO OROERg

. Douglos Fir ond Redwood

Kiln Dried Gleors

. Douglos Fir Commons

Cleors & Exposed Beoms

. Ponderoso Pine - Plywoods

. Simpson Producls - Sheetrock

"sATtsFtED CUSTOmERS

OUR GREATEST AsSET"

MODERN DRY KILN

Gorgo Hondling ond Whorfing

coilsoHllATEll tutBER C0.

in the past two years and improved growing conditions on an additional 11,000 acres. Work on the lands included seeding by helicopter, spraying brush and hand planting of seedlings.

The company spent $500,000 in 1957 on lumber and plywood product and process research, Weyerhaeuser reported. "We are now producing a fine line of electronically end- and edge-glued lumber products," he said. "Through production of _this ,product line, we can give customers lumber in long lengths and wide widths not available previously."

The timber company vice-president reported that average hourly wages in the company's sawmills, plywood plants and logging operations increased (t0/' in the past 10 years. This increase includes the cost of fringe benifits, he said.

(Tell them Aou sau it in The CaliNornia Lumber Merchant)

Anderson ond Johnson Stort New Reroil Yord in Ghino

Leonard A. Anderson and Peter S. Johnson late in February started a retail partnership in Chino, Calif., under the name of" Anderson Lumber Company. The business is located at 399O Riverside Drive where Anderson has maintained his plumbing contracting and supply business for many years. The yard will feature complete lines of lumber, building materials, hardware, plumbing, paints, roofing, cement, doors and sash, and electrical equipment.

Pete Johnson joined forces with Leonard Anderson about a year ago. He will manage the new firm. Johnson has lived in Chino 15 vears and was with Patten-Blinn for 11 vears. for a while as *"r"ger. He was also with the Chino Lumber Co. for a time. Assistant rnanager will be Jack West, who was a salesman with Chino Lumber for several vears. Yard foreman is Frank Martinez.

Shippers of "Feafbrr Soft" Phre, a,xd "Silser' ":'lV,Jtite Fir

ikkel Lumber Compa

Exclusive Sqfes Agenfs:

. FEATHER RIVER TUMBER CO.-Sloor cnd Loyolton

. KELSEY IUXIBER COtnPANY-Kelsey, Colifornicr

Kenneth Smith R.etires From TPL; Corl Bohr to Heod lumber Sqles

A. Stanwood Murghy, president of The Pacific Lumber Company, San Francisco, announces the retirement of Kenneth Smith, vice-president and treasurer. Mr. Smith, who has been an active and vital force in the lumber industry since 1911, joined The Pacific Lumber Company in May' 1948 as assistant to the president and was elected treasurer of the company the following year. His appointment as vice-president was made in January 1954. His career in the lumbir business embraced 14 years' service with LongBell Lumber Company in manufacturing, accounting, export and domestic sales, of which the last fiveyears were as district sales manager in New Orleans, San Francisco and Philadelphia. He was appointed sales manager of E. K' Wood Lumber Co., Los Angeles, in 1926, and secretarymanager of Lumber & Allied Products, Los Angeles, in 1928.

In 1931 Mr. Smith established his own business as economic consultant to the forest and allied products industry, and also served as executive officer of the Retail Lumber 'Code Authority for Southern California from 1933 to 1935. From 1936 to 1940 he was manager of the reorganized Lumber & Allied Products Institute. In 1940 he was elected president and general manager of the California Redwood

Association, San Francisco, and served in this capacity until he joined The Pacific Lumber Company in 1948.

Despite his multitudinous duties in the lumbering industry, Kenneth Smith has always found time to devote to other interests, both in civic and business circles. In addition to his previous executive position with the California Redwood Association, he is also a past president of the California Forest Protective Association and the Associated Secretaries of Los Angeles. He is presently a director of the California Taxpayers' Association, California Redwood Association and the National Lumber Manufacturers' Association. a trustee of the Foundation for American Resources Management, and a past director of the American Trade Association E,xecutives. He is an active member of the San Francisco Sales Executives Association, the California State Chamber of Commerce, the National Association of Manufacturers, the Rotary Club of San Francisco and the Commonwealth Club of California.

Mr. Smith is going to resume practice as an economic consultant, a field which he pioneered in the forest products industries in 1931.

At a recent meeting of the board of directors of The Pacific Lumber Company, San Francisco (and Chicago), Carl W. Bahr was elected vice-president in charge of lumber sales, announced A. Stanwood Murphy, president. Mr. Bahr has been eastern sales manager for The Pacific Lumber Company, with headquarters in Chicago, since 1946. Prior to joining the organization, he was general manager

jl^ f(ntoil ^(u*bn, b"olnr.o .. .

YOU CAN NOW OBTAIN EUBATIK SUAIITY

PONDEROSA & SUGAR PINE iAOULDINGS

Monufqcturers of Quolity MillworkPotented Built-ln Swivel lroning BoqrdsDomestic & Export Boxes ond Croles ond Other llems for lnduslry

L. H. EUBANK & SON

433 WEST FIORENCE AVENUE . INGLEUIOOD, CATIFORNIA f elephone ORegon 8-2255

Eubank Quoliry Producfs are Dislribuled Nofionolly o o

of the California Redwood Distributors in Chicago for FebruOry

seven years

Building RemqinS UpbeOf

Bahi has been associated with the lumber industry since New construction activity declined as usual-in_F-ebruary, 7927,first as an economist with the National Lumbei Man- but the $3.1 billion of work put in pla^ce-was slightly above ufaciurers Association from 1927 to 1933. followed bv two the previous February record set in 1957, according to preyears as secretary of the Lumber Code Authority. In tS.l5 liminary -es_timates prepared jointly jy ttt" U.S. Dep-artire returned to ihe National. Lumber Manufacturers As- ments of Labor and Commerce. The month's outlays sociation as assistant secretarJr, leaving there in 1936 to PI-gPSll, the total for the first two months of 1958 to $5.9 accept a three-year term u. pt..id.nt an'd general manager billion-an alltime high for the January-February period. of the California Redwood Association. Prior to 1927, he Outlays during the 2-month period of 1958 were at an was associated with the U.S. Tarifi Commission as an alltime high for office buildings, hospitals, social and recreaeconomist. During the period 1930-'38, he was a director of tional buildings, while church building activity was at the the Timber Engineering Co. same peak level reported in 1957 for these months. At the same time, the dollar value of new housing, which had been

A recent BH&G r"*"y "f "11 ayp* of readers revealed below year-earlier levels since the close of 1955, totaled 7I/o had, remodeled or repaired their homes in the past virtually the same in the first two months of 1958 as in the three years and 58/o had done some of it themselves. like 7957 period.

TRUCK TTD.IRA'LER SHIPTTENTS FROTT ORTGOT TTD

IOS.CAL LUMBER COMPANY

Builders Showcose to Serve Yuccq Volley Retqil Trode in Unique New Operotion

Lou Holland (right), veteran Southern California lumber executive, planned to open his Builders Showcase retail establishment in Yucca Valley, April l, at Cherokee Trail and 29 Palrr.s Highway in the central business section of the thriving desert community. Holland will be assisted in the new enterprise by Ralph H. Brockmier, Jr., who is also well known in west coast lumber circles.

Lou Hqlland's Builders Showcase has been designed to assist all builders at all levels and to give personal guidance in all phases of construction. Complet_e displays 6f all materials, including lumber, plywood, paneling, hardware and allied items will be maintained in the modern new plan room of the firm. Trained employes will attend the sales room, which will be open seven days each week, and expert craftsmen will be available to handle any type of construction for the clients. Stocks of paints, windows, sash, frames and doors especially manufactured and designed for desert living will be available for selection.

All fast-moving items will be carried in inventory but considerable custom work will be handled for various jobs, it was said. Species of imported and domestic hardwoods will be available for customer selection to fit every interior decor, and the Showcase will be just what the name implies, "a place to select all building materials for new construction or remodeling," Holland declared.

Lou Holland has been associated at all levels of lumber distribution and sales. During the past 25 years he has been identified at the sawmill level straight through to wholesale distribution and retail sales. He is well known throughout the Pacific coast area and has held important positions with such California concerns as E. K. Wood Lumber Co., Western Hardwood Lumber, Roddiscraft, Inc., Neiman-Reed and others.

Builders Showcase is unique in its policy of sales. All standard brand products will be presented for customer selection and a one-stop store will be maintained for customer service. "If we haven't got it-we will get it," Holland said. "And our trained staff will assist in every

facet of construction progress and our experienced builders will complete the job if desired," he contir-rued.

Ralph Bockmier, Jr., started his lumber career as a "whistle punk" in the sawmills of Northern California, Idaho and Oregon. His wide experience also covers every phase of lumber production,. shipping, sales and distribution. He has a wide knowledge of all building materials and their various uses. He is. considered an expert on plans and design. He comes to Yucca Valley well equipped to handle problems that confront the home builder and do-it-yourself weekend contractor.

Further expansion of Builders Showcase calls for a modern <io-it-yourself customer department where selection of materials may be made, and cut up, for home improvement and all remodeling jobs. The personnel at the retail establishment will start the customer out to his job with every item needed to bring a project to successfuf conclusion. The retail store will be headquarters for Valley craftsmen and contractors who will assist builders with their problems from procurement of materials to the completed job.

According to best estimates, shipments of lumber from the Douglas fir region to the South increased about 4ffi/o during the period L948 to 1954.

BUITDINff MATDRIATS H[ADOUARTTRS

For these Nofionally adverfised producfs:

O CELOTEX CORPOR.ATION

Roofing - Insulqtion - Expqnsion Joint

. KAISER. SHADE SCREEN

. COLUwIBIA Aluminum ticreens, Doors

. MASONITE CORPORATION

Presdwood Pqnels

. SPE-DE-WAY Woodkote - Dri-Quik

. WOOD CONVERSION

Bolsom Wool - NuWood

. CLOPAY FOTDING DOOR.S

. RICHKRAFT Poper ond Polyethylene

o NICfIOLS Aluminum Products

. WOODLIFE'PAR

. IIUIPORTED NAIIS qnd WIRE

COLORADO FUEI & IRON CORPORATION

Noils-oll types 9creen snd Hardwore Cloth Wire - Stucco Netting - Poultry lteiling - Fencing - Welded Fobric

materials Gtl.

in c. building

wHolESAtE DlSlRl!UloR3

r22o PRODUGE SrREEl, los ANGEIE5 21, CAllF. TRiniiy 5304

PROIvIPI DEIIVERY lN LOS AI{GEIES-ORANGE-RIVERSIDE AND SAN BERNARDINO COUNTIES

CRA Men Trek For Afield ro Push the Merits of Redwood

Getting the jump on Spring during February and March was the California'Reilwood Association, which has been sending field representatives through major marketing areas of the United States in an intensive campaign to promote the use of redwood lumber.

One of the major elements in the campaign was a joint CRAredwood retailer news promotion program in metropolitan newspapers in key marketing areas across the nation, wbich sent CIiA's Phil Lewis and Barney Bates to Cincinnati, Dallas, and Springfield, Hartford and Waterbury, Connecticut, in March to make calls on newspapers and lumber dealers.

CRA-sponsored dinner meetings were scheduled for local Ifome Builders'associations at Houston, Dallas, Columbus and Phoenix during the two-month period. The meetings included special redwood programs presented by Owen T. Stebbins and

Jack Behrens of the CRA promotion division. Based on the ihe*e, "How Redwood He$s Sell Houses," the program included a color film and a slide-illustrated talk.

Similar redwood programs were presented to builders and retailers at Fresno and Visalia, California, late in March by Malcolm Post and William Dost of the CRA staff at meetings sponsored jointly by the California Redwood Association and the San Joaquin Hoo-Hoo chapter.

In other CRA travels, Pete Johnson was scheduled to spend one week in Chicago and two weeks in Cleveland making calls on builders and lumber dealers and retailers. Bill Dost made a swing through the Southwest and Midwest, and Bill Pratt visited the Pacific Northwest. in February studying the Capehart housing situation.

The CRA's redwood promotion program will continue without letup during the Spring and Summer months,

(Tell them Aou sau it in The California Lumber Merclwnt)

TAWRENCE.PH I LIPS TUMBER COMPANY

TWENTY-FIVE YEARS

W. W. Anderson of Ogden, IJtah, succeeded Windsor J. Lloyd of Nampa, Idaho, as president of the Western Retail Lumbermen's Assn. at the group's 30th annual convention in Portland, Feb. 23-25, 1933. Elected vice-president for California was B. F. Boorman, Oakland, and for Ari2snv-UJ. F. Edens, Cottonwood . Lee Keswick, formerly with Weyerhaeuser, joined the Portland of6ce of W. R. Chamberlin & Co. . O. D. Adams, manager of the Building Material Dealers Club, Ventura, died of a heart attack M+rSh 12 at the age of 41. He had been with Hammond Lumber Co.25 years, managing company yards in Pomona, Orange, Brawley and Pasadena.

The fourth annual meeting of the Coast Counties Lumbermen's Club was held March 4, 1933, at the Franciscan hotel, Salinas. George N. Ley of the Santa Cruz Lumber Co. was re-elected president along with his fellow offrcers, Arthur Ffayward, Homer T. Hayward Lumber Co., Salinas, vice-president, and J. H. Kirk, Southern Pacific

Milling Co., San Luis Obispo, treasurer. M. D. Bishop was re-elected secretary-manager. W. H. Enlow read a poem in appreciation of President Ley's four years of service Guests at the meeting, all of whom spoke briefly, were Frank O'Connor, president of the California Wholesale Lumbermen's Assn., Col. S. O. Johnson, Fred Holmes, M. L. Euphrat, Jerry Bonnington, Al Hansen, Tom Hubbard, Ed Larson, George Cornwall, and H. A. Lake and'D. C. Essley, president and secretary of the California Retail Lumbermen's Assn. Movies were showt of the work of the 20th Engineers, Forestry division, in the World War, and a guessing contest also featured the entertainment. This included guessing the favorite saying, sport, hobby, etc., of the members present as they were read by Dee Esslev.

The first 1933 tri-annual meeting of Wooden Box Mfgrs. was held Feb. Francis in San Francisco. The board

the Natl. Assn. of 15-16, at the St. elected Floyd Hart president. Registration included A. L. Perlman, Austin Chester. T. S. Cannino. A. W. Pinger. C. W. Kemoter. C. Chester, J. Canning, W. linger, C. W. Kempter, C. A. McElroy, F. N. Blagen, S. Benton, K. H. Leash, E. P. A. .r. 1\.5tagen, J.5enton, I\..t:1..Leasn, la, r. Ivory, J. W. Rodgers, A. S. Harris, Robert L. Ferral, R. K. Blasinsame. Swift Berrv. Geo. W. Moore. Tr.. T. M. rvory, J. w. t(oclgers, 5. t(oDert L. -tr erral, Blasing'ame, Berry, \M. Moore, Jt., J. Bedford, C. P. Chastain, R. C. Gracey, Herman Paine, Gracey, H. J. Goff and R. R. Macartney.

Flerman J. Muller, pioneer lumberman, died March 26. lle was the father of Leland Muller of the San Gabriel Valley Lumber Company's yard there, and Allen E. Muller of the yard at Arcadia Sidney M. Hauptman, recently resigned president of the Chas. R. McCormick Lumber Co., was named manager of the lumber burcau of the U. S. Inter.coastal Conference 'George M'. Spicer of Long Beach was among area businessmen named to the $5 million California earthquake relief fund of the RFC.

C. H. Griffen, Jr., general manager of the California Redwood Assn., returned to San Francisco after directing

grality .h Oo, tll"ott J*portant

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some Association work in the earthquake zone in southern California The March 13 meeting of East Bay Hoo-Hoo Club 39 was called one of the best ever held. President Earle E. Johnson introduced the speaker, Prof. F. W' Hart of UC, and a lady singer sang and gave recitations. General Chairman Clim Frlser, H. S. Morton and Clyde Speer reported on Reveille plans . . Jewell D. Lowe, who was associated several years with the Red River Lumber Co., Westwood, sailed March 1 for Australia to join the p1ywood department of Commercial Boxes, Ltd.

The La Jolla Trading Co. purchased the lumber inventory of tire California-Lumber Co., San Diego .-. W, 1. Mullig-an & Co., San Francisco exporter, shipped 800,000 feet of clear Douglas fir to an Argentine account. It required two trainloads of 15 cars each to_ tran_sport the lumber from the Bissell Lumber Co. mill in Seattle to shipside A "boost" in this issue from Max Cook of The

gervlee ls 0ur

Gllbefi

3-3r 3l

Pacific Lumber Co. said, "The good old Lumber Merchant is to me, and to most of the retail dealers I know, always like a letter from home."

R. R. Macartney of Weyerhaeuser Timber Co., Klamath Falls, was elected president of the Western Pine Association at the second annual meeting in Portland . The Hammond Lumber Company's steamer Brunswick arrived at Stockton from Eureka. Nlarch 18. with 200,000 feet of redwood and fir and was met by Salesman W. T. Wallace . Charles E. Helms of San Francisco was elected a director of the Douglas Fir Exploitation & Export Assn. at the annual meeting in Seattle N. J. Redmond of Blue Diamond Corp. was low-gross winner in the golf tournament at the monthly meeting of the Orange County lumbermen, March 22. Art Kelly of Brown-Dauser Lumber Co., Fullerton, was low-net winner and'Ross HostetlEr of Costa Mesa Lumber Co. won the bogey.

ln lrade

FOR INTUTARY FOR TTDUSTRIATS FOR DEAIERS

Survey. Finds U.S. Industry Not Reoching for 'Pqnic Button'

American business has wrestled with the "hard sell" in only two short periods since the start of World War II -1948 to 1949 and 1953 to 7954. Now. in a business climate of cutbacks in inventories and capital spending, most companies are well into the third "hard sell" period. To find out what American business is doing abbut it, Dun's Review and Modern Industry surveyed 50 companies across the nation. These findings are detailed with case history illustrations in a major article, "strengthening Sales in a lagglng Market" by Thomas Kenny, mirketing editor, in the March issue of the magazine.

fn summarizing the survey results, Kenny states, "No one is reaching for the panic button. Few are embarking on crach programs to revive sales. Instead, most are intensifying their regular selling efforts, while some are developing new approaches to ride out the recession."

One of the more dramatic case histories cited in the article is the case of a goodsize metals manufacturer, who prefers to remain nameless. This company has hit upon a new combination of marketing techniques. It was the only major producer in its industry to chalk up a higher net profit in 1957 than in 1956-and it is sure that 1958's sales and profits rvill top 1957's. The theme of the company's program is no cost reduction in the selling effort. While other activities of the company have been cut

Pacilic lumher llealers $upply Inc.

25914 Prerldcnt Avc., Horbor Cily, C.ollf. P. O. Box 667

Telephone DAvenporf 6-6273

ftlonufocturers and Jobbers o'f

SASH AND DOORS

TO THE RETAIT IUMBEN, DEAIER

Of course, this list doesn't in ony sense exhousl the possibilitias ovoiloble io monogement. Componies olso specify such miscelloneous meosurE3

o5:

o Weeding out unoggressive ogenis qnd distribuiors

O Eliminoling slow-noving products

O Putting out new models eorlier thqn usuol

O Better pockoging

O Liberolizing credit terms

O Using truck-lroilers to demonslrole producis

O Increosing the use of premiums

o Keeping solesmen better informed

o Absorbing freight chorges ond trimming pricer

back to the bone, the go-ahead signal is on for spend- ing in sales. This, of course, makes the need for selective and effective spending to boost sales more important than ever before. With the increased advertising _budget, the company has plans to step up its spending for market research and sales analysii in order to keep a close checkback on critical spending.

Fortunately, the company anticipated the turndown in the national economy some months before it became apparent to most people. As a result, the company began adding to its sales force early and now has ab,out 3/o more salesmen'than a year ago. At the same time, management has been cutting down the size of sales tet'ritories to help salesmen work their territories more intensively.

From the survey results, Kenny has prepared the following eight-point checklist of specific sales stimulants and

Soles

illustrates each with case histories. These stimulants are being put to use by several companies-and may be of help to others.

1. Make everyone a salesman.

2. Seek out new distribution channels

3. Conduct special promotions

4. Move into growing markets

5. Develop new products

6. Keep advertising strong

7. Turn the slowdown to your advantage

8. Stimulate personal selling

Also included in the article are the results of a soecial Dun & Bradstreet survey of nearly 1,200 manufac[urers and wholesalers in 38 states who were asked. "Are vou making a special effort this year to maintain or build your sales volume ?" On page 64 are the answers which came from a wide variety of lines ranging from asbestos to zinc.

A FUttY I]ITEGRATEII TUMBER OPERAIIO}I

Our own large timber resourc;s and thoroughly modern Plants enable you to get tbe lumber loa uant Taben "yoa u)ant it,

Rapid Service on lr|ixed Cars

SUGAR PINE PONDEROSA PINE DOUGLAS FIR SZHITE FIR and INCENSE CEDAR PRODUCTS.

Moulding . Glued Panels . Millwork available in mixed cars.

Mills at Anderson, Red Bluff' Castella, Wildwood, and Mt. Shasta, California

Koehring Go. Purchoses Clorks Welding Works

Another step in Koehring ConTpany's product diversification program has been taken with the purchase of Clarks Welding Works at Perkins, California, according to Julien R. Steelman, presid-ent of the construction equipment and hydraulic press manuracturer.

"The equipment and services of the Clarks Welding Works will enable our California division at Stockton to widen its products line and markets in the sale of specialized construction equipment and concrete batching plants," Steelman said.

Curtis Clark, head of the welding firm, is well known in western construction circles, formerly being associated with Morrisson Knudsen. He will serye as a vice-president of the Koehring California I)ivision, under L L. Gebhard, president.

(Tell

ifember Western Pine ond West Coost Associolions

qnd Generql Oftce ol Anderson, Colifornio

MANUFACTURER ond JOBBER: HARDWOOD FTUSH DOORSFIR PLYWOOD - HOLIYWOOD, JR.

TOUVER DOORS qnd COMBINATION SCREEN DOORS

Distributor NORDCO Precision-Mode Products

Speclallzlng in Shipments vio Roif From Cossf fo Coosl

You Con Depend on

CARLOW COiAPANY

1e348 Bessemer St. Von Nuys, Cclifornia

STote 5-5421 STonley 3-2936

f. J. Gorr & Co. Dealer Meeting Sees Bilt-Well Gabinet Thot Defied Flood

L. J. Carr & Co., successors to Gordon-MacBeath, recently held a dealercontractor meeting at the Home Lumber Co., Yuba City. Purpose of the meeting was to demonstrate the features of Bilt-Well cabinets.

Loyal C. Tipton, co-owner of Home Lumber Co. and a Bilt-Well dealer, was co-host to the contractors. He displayed a Bilt-Well cabinet with a most interesting history (see photo).

During the destructive Yuba City flood of December 1955, this cabinet floated around in flood waters for 48 hours. As evidence, Dealer Tipton pointed to silt left by the flood inside the cabinet.

Yet, in spite of a thorough soaking and beating, the cabinet is still in per- fect condition, and its door is iust as straight and true as it was the-day it left the factory. Using this exhibit to

WHOIESAIE ONIY

substantiate his claims, Mr. Tipton stressed the durabilitv and stabilitv of Bilt-Well cabinets.

Ed Frye, sales consultant for L. J. Carr & Co., aided by Don Jensen and Tom Wisler from the firm's sales staff, conducted the demonstration.

Other Home Lumber Co. staff members at the meeting were Max McCoy, Harrold Kinney, Al Carr, Joe Weber and S. M. Proscel.

General contractors in attendance were Lee Coursey, A1 Davis, John Litwin, M. E. Lee, jack Hessee, Pa Uitler, Dale Green and Harold Baker. Architect Robert Oliver also was present.

Refreshrnents were served after the demonstration lvas concluded.

S.F. Hoo-Hoo-Ette Club 3 Stoging Membership Drive

With a closed membership of only 99 permissible, the Membership chairman of San Francisco Hoo-Hoo-Ette Club 3, Mrs. Jack Fitzwater of Wisnom Lumber Co., San Mateo, is putting on a drive in an effort to reach the goal. Hoo-Hoo-Ette Club 3 is comprised of women employed in the lumber industry not only from San Francisco, but also from Marin county, the East Bay, and the Peninsula.

Working with l-rer committee, Mrs. Maurice S. Belber of Hobbs Wall Lumber Co., San Francisco, president of Hoo-HooEtte Club 3, is elated with the progress being made toward reaching the goal. Seven "Kittens" have already been enrolled and will become full-fledged members at the Concatenation scheduled for May 13. They are Mrs. Edwin S. Toepke of Redwood Sales Company and Miss Lee Egger of Geo. Windeler Co. Ltd., both of San Francisco; Mrs. Jack Longson, Twin-

Bilf-Woll qnd DURABLEI-D9o|q Loyol C. Tipton, @-ownd of Home [umbs Co., Yubo City, Colif., disploys cobinel ql rqcenl dsolor.conl.Glor meeling <onducfod in his yord by L. J. Corr & Co. The Bilt-W.ll producf wos undqmqg.d ofter fl@ting.rl8 hourr in C@dwqtq! of Deember 1955. Dork line oqort lop of photo rhowt moximum heighl floodwole.r,@ched inridq lhe lunbgryord'r rtor6.

SHTPPERS 0F oUAHTT WEST GoA$T rUirBER

Mixed orStroight Gors - - Roil or Truck-ond-Troiler

DRY or GREEN - - Rough or Surfacqd

ALt SPECIES - AtT SIZES - Att GRADES

WHEN YOU NEED GOOD TUMBER . .

CAtt OUR NUIABER

WPACIFXC FXR SALES

Representing Northern Galiforniq ond Oregon Mills

City Lurntrer Co., San Rafael; Elizabeth Jo Scholz and Mrs. George-Ann Thomas, both of Gartin Lumber Co., San l\{ateo, and Mmes. Julia F. McArthur and Deloris Leitner, both with Dant & Warnock, Inc., Menlo Park.

Details of the Concatenation to be conducted May 13 are being arranged by Lucy Lipe, The Pacific Lumber Co., Initiation chairman, assisted by Mrs. Tilo Trethewey of Santa Fe Lumber, Inc., Janet Johnston, The Robert Dollar Co., Mrs. Andrew Baptiste, Hobbs Wall Lumber Co., and Mrs. Victor Curto, Hubbard & Johnson Lumber Co., Mountain View, Calif.

To honor new members and entertain prospective members, a cocktail party is being arranged for April 26 at the home of Mrs. Fitzwater in San Carlos. Women employed in the lumber industry are invited to contact Mrs. Fitzwater for details at Dlamond 3-8136, if on the Peninsula; Miss Ray Dolsen at Glenwood 4-7754, Twin-City Lumber Co., if in Marin county, and Mrs. Arnold Mentzer, Jis. L. Hall Co., SUtter l-7520,6r President Belber, Fillmore 6-6000, if in San Francisco or the

East Bay. Transportation will be arranged and a delightful afternoon promised for all who attend.

At the April 8 meeting of Hoo-Hoo-Ette Club 3, a brand new film of the Hawaiian Islands will be presented by United Air Lines, with pertinent and amusing comments by Jim Miller of that company. A surprise feature of the evening will be Hawaiian numbers by Mrs. Minnie Wicltlund of Union Lumber Co. The meeting will be held at Hotel Californian, O'Farrell and Taylor Streets, with a social or "Friendship" hour at 5:29, followed by dinner at 6:29. Members of the lumber industry and guests are invited and may make reservations with Mrs. Mentzer by phoning SUtter I-7520.

More than 70,000 acres of redwood groves are preserved in state and national parks of California. Another 737,000 acres of commercial stands are pledged to a progran of sound forest management as "Redwood Region Tree Farms."

PUBRTNSS TUMBUR CO.

Speciolizing in oll grades of Dry & Green

(Grcding Supervircd by CRA Dcpl. ot fnspcction & Grudlng)

Puerto Rico's $l trlillion 'Operotion Bootstrop' Sowmill Lounches lslond's Lumber Industry

Establishment of Puerto Rico's first sawmill under the "Operation Bootstrap" industrialization program was announced March 12, A $l,000,000 venture, the sawmill represents the beginnings of a lumber industry for Puerto Rico. It resulted from a recent discovery that a tree which grows in abundance in the island, and up to now regarded as worthless, has wide commercial possibilities.

The tree is the yagrumo, classified as a Puerto Rican hardwood and similar to balsa. Its properties have been analyzed. by the U.S. FoSest Service and the Industrial Research Laboratory, a unit of Puerto Rico's Economic Development Administration. In February, U.S. Forest Service specialists spent two weeks in Puerto Rico training local farmers in the-art of logging the yagrumo tree for the sawmill.

The sawmill is scheduled to launch operations this April in the south coast city of Ponce. Initially, it will convert yagrumo wood into excelsior. This production will go next door to a plant which will blend excelsior with cement to produce lightweight building materials panels. Both plants are owned by Judas Diener, Elizabeth, N. J., who has a third building'materials plant in the island. Named the J. Diener Lumber Co., the sawmill will later process lumber and sawmill products from other Puerto Rico woods.

The "Bootstrap" official, Hector E. Piffeiro, Industrial Promotion director in the U.S. for EDA, said the new sawmill operation will occupy a 5,000 square foot building and initially employ 26 workers

Mr. Diener's third Puerto Rican operation produces

New Redwood Finish Ghoil Free

"Redwood FiniSh Grades"-fifth in a continuing series of free redwood information charts issued by the Simpson Redwood Company-shows full-color examples of the four finish redwood grades. Illustrated are Clear All Heart and Aye Grade, each in vertical and flat grain. The chart is 8% bV 22 inches on heavy cardstock. For your free "Redwood Finish Grades" chart, write: Simpson Redwood Company, Room 601, Arcata, California.

building blocks from bagasse, a sug'ar cane by-product. This plant is located in Trujillo Alto, a town some five miles south of San Juan, Puerto Rico's capital city.

In New York, an Economic Development Administration official forecast that the sawmill will encourage further expansion of furniture manufacturing in Puerto Rico. In recent years, a dozen EDA-sponsored furniture factories have opened in Puerto Rico under the tax free Bootstrap program.

The complete Security Paint line was on display at the California Retail llardware Association convention held in San Francisco early in February. Pictured in the booth above is Bill Sibbrell, general sales manager of the Southern California paint manufacturing and distributing concern. Following the close of the San Francisco event, dre booth and display were moved to the Long Beach show, which closed the end of February. The Security Paint Manufacturing Co. home offices are located dt 1621 North Indiana Street, Los Angeles, California.

Certain things stick out in my memories of the early days of THE CALIFORNIA LUMBER MERCHANT in lumbering California. It was surely an interesting era.

For instance: There was then being built on the Columbia River near Kelso, Washington, a monster sawmill of most modern design. The site was to become, and still remains, Longview, Washington. R. A. Long, already a man of advanced years, had made a great fortune manufacturing Southern Pine in Texas. Louisiana and other southern states, and was moving West. He was building a mighty sawmill plant on the banks of the Columbia, and it was then the most modern of all sawmills. The two sawmills on the plant were to manufacture 600 million feet of lumber annually.

Later on, the Weyerhaeuser organization built,a multiple plant not far from Longview, with several mills of various kinds on the plant. I never knew which could cut the most lumber, the Long-Bell or the Weyerhaeuser plant.

These two were larger than any other milling plants in

the West, although mills that could cut a million feet a day were not uncommon. Many of these big producers ran two or three shifts. The biggest single unit sawmill ever built on the Coast was probably that of the Coos Bay Lumber Company, at Marshfield, Oregon, where two great headrigs and a forest of supplementary machinery was advertised to cut one-hundred thousand feet of lumber per hour.

Now that was really a sawmill ! While there were just the two main head-rigs, there were countless auxiliary machines, like re-saws, trimmers, edgers, etc.

As the Bible says: "There were giants in those days."

Phoenix Lumber Co. Boughr

By W. Cecil Armsfrong

Phoenix, Ariz.-The Phoenix Lumber Co.,7L5 W. Jackson, has been bought by W. Cecil Armstrong from the retiring owner, E. G. Hamrick, who has operated since 1926 the yard that was founded in 1913 by Mont Anderson. Armstrong, a Phoenix resident since 1909, was formerly associated with Halstead Lumber Co. and Hamman-McFarland Lumber Co. He has been a musician and orchestra leader in the state for 35 years as an avocation. Dealer Armstrong says he plans no immediate. expansion of yard or offrce facilities.

Rate-Position Wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dates for copy, 5th and 20th

-HEI.P WANTED- _CONNECTIONS WANTED-

ATTENTION HARDWOOD SALESMEN_

San Francisco Bay Area distributor has real opportunity for experienced hardwood and allied products salesman. Prefer man living in East Bay Area and well acquainted with dealer trade in Easl Bay, Contra Costa Courty and Upper San Joaquin Valley area.

Address Box C-2729, Califonria Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTED_

EXPERIENCE?? YOU NAME IT!!

Owner-and,Manager of RETAIL Lumber and Mill with years of successful Southern California operations now needs peimanent position. Unfortunate circumstanies beyond my controi make it necessary to find position on salaried basis. Capable and Experienc_ed in any position from Manager through Office; loyal, effi;ient and_trustworthy. Can benefit your organization with my eiperience in Constructign, Tract operations, Cost accounting, Bookkeeping, Sgp9qy1s1on, Work progress and Inspection- Also sound lcrowlldel of WHOLESALE lumber operation. LET ME PROVE my Experience with MINIMUM SALARY to Start! Exceptional triinins ur Personnel direction. Will give Bank and Commertial references-. 'War-veteran (Colonel, Corp- of Engineers), 3O-year ,Rotary Club member, married; hobbies: golf and bridge.

Address Box C-?735. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles ld Calif.

NEED A GOOD ',RIGHT HAND.'' MR. PRESIDENT?

9apable of assuming co-mplete responsibility in management, admin- istration, sales or merchandising, or as assistant to rnanagement in these functions with opportunity to grow with company. Many years' successful background and experi-ence in sales, admiriistratioir and adv-ertising at _wholesale distribution and rnanufacturing levels in brrilding materials, millwork, plywood, lumber and relatei wood products on West Coast. Advancement prospects limited with pres- ent company. Complete background and infoimation on request.

Address Box C-2733, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

COMPETENT HELP IN SALES DE.PARTMENT

Pxperienced, m4lure salesman of Pine and allied species wants posi- tion with sawmill or wholesale company, preferably in So. Origon or- Northern Calif. Wide acquaintance vrittr- Eastern-wholesalers ind mill sllp_pliers enables me to get results for reliable company, I sug- g-est NO_W is the time to prepare for the unquestionlbll uptuir ahead. Employer and worliing conditions rnoit important. - Full resume on request.

Address Box C-2734, California Lumber Merchant 1()8 West 6th St., Room 508, Los Angeles ld Calif.

FINE MILLWORK EXPERIENCE AVAILABLE

Capable of full charge if you need a top man; practical factory ex- perience, PLUS -Estimating and Detailing in hy diversified -millwork background. Have excellent work record -in California and wish to return there after year in east.

Address Box C-2712, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

F. C. BOOKKEEPER_OFFICE MANAGER

Thirteen years' experience in one-"gal Friday" Wholesale lumber anVor lumber products business. Ifave car, -will travel reasonable distance from home in Wilshire district, Los Angeles.

APPOINTMENT EVENINGS & WEEKENDS: WEbster 16036

LUMBERMAN WANTS A JOB_

A handy gnan- fo_r any office-Wholesale & retail bookkeeper, estimator,_order desk,-counter. Fast with figures. Many yeari, e'xperience. Prefer Los Angeles area. Available now.

Address Box C-2707, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles f4, Calif.

HAVE CONTACTS_WILL TRAVEL

HARDWOOD and PLYWOOD Man with 35 years'thorough successful and profitable Experience marketing hardwoods and ply- wood in major localities in the West, wishes to rnake firm connection in. the $elling end of this industry. Single, will travel; available to go anywhere YOU need my $ales Ability. Prefer an Opportunity with small drawing account and profit-sharing basis.

Address Box C-2732. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles ld Calif.

REPRESENTATION WANTED_

Southern California Exclusive Representation Excellent distribution to well-rated accounts. CARLOADS ONLY. Primarily interested in PLYWOOD & ALLIED MATERIALS-WHITE FLR and ALL OTIIER LUMBER PRODUCTS where lumber dealers are the prime customers. Have a following in lumber accounts.

Address Box C-2731, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

EXCLUSIVE REPRESENTATION PREFERRED

Established wholesaler calling on distribirtion yards and large retail yards in Arizona desires co,nnections with wdll-rated Douerlas Fir. Ponderosa Pine, Lumber & Plywood manufacturers-W-holesale or Commission'

Address Box C-2736, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS €rnd SITES FOR SALE/LEASE-

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

TWO GOOD YA,RDS in Orange County-Corporation owhership, long established with good earning record; good modern buildinsii one yard has R.R. spur. Appraisal will be shown Crround and buildings aJ_p-tl yards, $135,0@. Hyster, trucks, yard and office equip. ment $13,000; inventory extra.

YARD in fastest-booming area-Antelope Valley, Can lease or buy the ground; buildings,,trucks and yard-office equipment, g16500; inventory runs about $21,000. The last year's sales were around $135,000.

TWOHY LUMBER CO.

714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9.8?46 Lumberyard and Sawmill Brokers

FOR SALE-

In the Heart of Sacramento Valley. Well-established yard carrying ggqrplete line of Building Materiald and Hardware. Lo6ated on riraii highway..,Real Estate-_good buildilgs, lift truck and two delivery trucks priced Jo sell. -I! you are looking for an up-to-date yard in i steadily growing, healthy place to livei investigaie this NdW. Address Box C-2697, California Lumber Merchant 108 West 6th St., Room 5(}8, Los Angeles 14, Calif.

FOR RENT

PRIVATE OFFICE SPACE FOR RENT. PREFER,LUMBER WHOLESALER. CALL:

NELSON LUMBER COMPANY Elliott 9-4521 Monrovia. Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory-& equipment, approx. $35,000, a retail lumber yard and general building- supplies. Lbcated in one of the fastest-going areas in Nevada. Doing ipprox. 9200,mO. Owner will carry land and buildings on ten-yeai contract or lease. P. O. Box 651. Fallon. Nevada

?O/oka.aee y'aa/tc/,

Norfhern 'Colitornia Represenfotives lor Dant & Russeff, fnc.

-EQITIPMENT rOR SAIE-

FOR SALE or TRADE

Planing mill machinery for sale or trade for lumber. Easy Terms. We are fiquidating our planing mill-including; ,Re-saw, Stickers, Blowers, etc.

GOLDEN STATE LUMBER COMPANY

2436 Santa Monica Blvd. Santa Monica, Calif. EXbrook 5-0300

FOR SALE-

f-1955 Clark-Ross Y200 Fork Lift

l-Ross 15LH Fork Lift

l-Hyster RT15O Fork Lift

All completely overhauled-perfect.

l-Hyster 75 Fork Lift

l-Gerlinger Fork Lift

l-Ross 15LH Fork Lift

2-Model 9O Ross Carriers

AU in good condition.

Have wrecked a Gerlinger, Hyster and Ross carrier and have some parts available. Machines can be seen at:

8n49th Avenue

MacKAY MILL SERVICE

SWeetwood 8-9428

Oakland 21, Calit.

FOR SALE-Kiln boiler, smoke stack, fans, steam pipes, instruments, etc.

Frank Burnaby

STanley 3-2060

HEAVY FOR,K.LIFT

822 - 69th Avenue

TR,UCKS

RENTALS AND SALES

MacKav Mill Service

SWeetwood 8-9428

Oakland 21, Calif.

FOR SALE-Lumber sorting table, exceptionally efficient.

Frank Burnaby

STanley 3-2060

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 83 or call TErminal 2-4504, San Pedro

2"x6" REDWOOD SHORTS-3'to 6' Lengths. A-Grade. 1 Face

-Rough Green, Contact: U?ILITY

SERVICES-

-SPECIAL

BUY-SELL_REPAIR_S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and field scrvice. Portable Welding, Specid Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark 1-8269, NEvada 6-4805

New BUILDING Developments...

The Marysville, Calif., City Council heard Subdivider Verne H. Triplett's plans for a 26-home tract of $18,-$20,000 houses in East Marysville.

{.naheim City Council approved maps for two tracts totaling 80 hon-res near Cerritos and Euclid avenues.

Watt Construction Co. will build 70 homes for Cimarron Land Co. at $726,0N in Chatsworth between l-assen and Devonshire, and Topanga and Owensmouth.

Dunman Corp., Los Angeles, will develop a million-dollar subdivision for the Mesa residential area at Santa Barbara, with 46 dwellings on Meigs road.

Donald'Dunwoody's investment group has bought the Santa Lucia Inn, Inc., Salinas, for a $1 million motel on the S-acre site to contain 100-125 units.

Fred M. Bruderlin, manager of the Solano County Fair, has been advised that $28,000 in state funds will be available for constroction of tack rooms in the horse barn area of the fairgrounds at Vallejo. Association had requested $32,000 to build 156 tack rooms.

42 acres in Tiburon have been sold to a group for development of multiple dwellings in the Red Hill area, Marin county, and another 10 acres on the western edge were sold for subdivision into 2l building sites of garden apartments.

Branden Enterprises, developer of Lakewood Village near San Francisco, were issued $5,500,000 permits for 384 new homes. The block of single-family dwelling permits was one of the largest ever issued at one time on the Peninsula. The firm was issued 157 permits for Lakewood Village homes last No-

The Salvation Army will build a men's rehabilitation center on a 100x505-foot site at 6059 Van Nuys Blvd. formerly occupied by a lumberyard in the San F'ernando Valley. The Army will build two buildings and remodel two existing structures from the old yard.

vember, where the goal is 2,500 homes at $30 million value. The company lus had 500 workmen constructing 10 homes a day through the winter under construction superintendent Marion Anderson.

Two Virginia businessmen have bought a 275-acre estate between Thunderbird and Tamarisk country clubs in Palm Springs for development of a residential community. Property is the old Rancho Senora del Lago.

e,"4on6L{,1

Recent visitors to South America were the Harold Cranes, Crane Mills, who spent a couple months cruising the Caribbean and visiting several south-of-the-Canal cities.

Dave Hope has been appointed salesmanager of Firco in Willits, succeeding Ed Blunt, who recently left the firm to become a buyer for Clay Brown & Company.

Fred Thomson, president of Inland Lumber Co., Bloomington, and Mrs. Thomson have returned from an extended European trip by ship, plane and automobile.

Congratulations to Nannette and Paul Euphrat-to say nothing of Grand-dad Duke Euphrat-on the birth of Allen Paul Euphrat, March 9-all doing fine.

Stark Sowers, vice-president of Inland Lumber Co., made a sales and procurement trip through northern California, Oregon and parts of Nevada and Arizona. He reports conditions improving in the lumber and building materials industry.

Bob Reid, imported lumber products manager for Ziel & Co., returned via PanAm March 25 to S. F. International Airport after two weeks in Japan visiting plywood mills. His Far East trip, the first to Japan since 1937, was capped off with a short layover in Hawa.ii on the way home.

Atkins, Kroll & Company's Ernie Larson spent a week in Salt Lake City and vicinity on business late in February.

Chuck Clay, Clay Lumber Co., Inglewood, has returned from a trip north. He says that many lumber dealers he talked to reported business on the upgrade.

While Santa Fe Lumber, fnc., was being moved into larger quarters in San Francisco's No 1 Drumm Building early this year, A. J. "Gus" Russell took his bride in hand for a month's vacation which included an overland trip to

Los Angeles, El Paso and New Orleans. The return trip was better yet: a leisurely Caribbean cruise with all the trimmings.

Bill Ramsay, Twin-City Lumber Co. executive, spent a few March weeks calling on business connections in Carlada and along the east coast.

Herb Meier, Arcadia wholesale lumberman, made a flying trip to San Francisco last month to attend the Western Pine Association meeting.

Bonnell-Ward & Knapp's Ben Ward visited northern California mill connections the week of March 10.

Charlie Schmitt, imported lumber products manager for Atkins, Kroll & Co., San Francisco, has initia"ted a unique monthly stock list in a "news letter." Besides listing the company's current plylvood inventory, its location and A-K's nearest office, one page of the well-designed list features a newsy digest of industry items, including building neivs of general national interest.

Mike Madden, formerly with Fairhurst Lumber Co. at Seattle, has been transferred to the company's San Rafael headquarters, where he will be in chaige -of Fairhurst's export division.

Bill Smith, young executive of Smith-Robbins Lumber Co., Los Angeles, covered the Western Pine Association annual in San Francisco and he was also reported seen "covering the waterfront" there.

Chuck Magnuson, well-known former member of the old Dant & Russell organization in San Francisco, joined Harbor Lumber Company last month, announces "Ike" Zaftani, president of the San Francisco waterfront wholesale concern.

'Simpson Redwood's "Dave" Davis, Rameses 48, returned to San Francisco, March 24, af.ter spending two weeks at Washington, D.C., and in Florida on business.

ADVERTISERS INDEX

Crofoof lumbar Co.

Dqlton & Co., R. W.

Dqnt & Ruirell, Inc. ---..--...---...........--..32-33

Dovir Hqrdwood Co, -.-.-.-..,.-......-_..------_..-5,1

Del Volle, Kohmqn & Co. .-....-.-.-...........-_55

Diebold Lumbsr Co., Corl -..---....----._.--_.---49

Dollor Co. The Robcrt ---..--..-..-,-.-.........-..-34

Dolly Vordcn lumber Co.

Dooley & Co. -..-.--.----..-.------

Douglos Fir Plywood Assn.

Drokc'r Bqy Iumber Co., Inc. .-..-.........-.-..*

Durqble Plywood Sqles Co.

*Adyrrtiring oppedra ltr oltqrnda lltuet (TelI them Uou salD it in The California Lurnber Merchant) ...........................57

Edwqrds lumber ond Mfg, Co. --..--..---.-...62

Emrco Plywood Esslcy qnd Son, D. C. ---.----.-.---,-----.,.........-38

Eubqnk & Son, L. H. --..-.-.---..-..--..........-.--59

Forris Iumbor Compqny .---.-..---.....--.-.....-..58

Fern Trucking Co. -.--..--.--.-.--.

Fidler'r l{fg. Co., Inc. ---..-............------.....-53

Fleurolle'r (lou Woidncr) --------------..-----.--70

Founlqin lumbcr Co., Ed .-.

Freemqn Co., Stcphsn G.

Higginr Lumber Co., J. E,

Hill & rr{orton, Inc..,-,--.--. .29

Hobbr Wqll lumbs Co.

Hollow Tre Rcdwood Co. --....-.....--..-..-----43

Hogon Wholcrole Bldg. Mtlr. Co.....--..-...'

Holmer Eurekq Lunbs Co.

Holmer lumbcr Co., Frod C..-..-.....-.-.-.-...28

Homorole Compony

Hoover Co., A. l. -.--..-.--..-.-.--

Huff Lumbcr Co. ...--..-.--.--,------.-...-.-...........35

Hysier Compony

lmperiol [umber Co. -------,-------.-----Indurtriol [umber Co.

Inlond Lumbcr Co, -.--..--.-..---.-...

Jordon Sqrh & Door Co., F. L.

.21

Bough 8ror. & Co.

BUYER'S GUIDE

LOS ANGELES

LUMBEB AND

BAY AREA

LUMBEN

SAN FRANCISCO

N(|UU All Strait Doors Are 100% Lumber Core Pressed Under Heat

And

Quolily Flush Doors Prodaceid fronufoclurcd By Elraif in lhc WesI for Weslern Users

IN OUR 'MODERN

Core Specifications for Flush Doors in Ash-Birch & Beech tl

--- f*---:- tf/." wlll trin to I/3,, widc of rr t solidStlle3,

End Roilr ot lt/1" lot 6/l Doorz or 2t/t" iJ detircd.

t/a"'Yetticol Rlbr or Ecck Bsei oll in Llmber dod*d 3Yt" on Gentor tq cqrry 2l Hprirortql l.ibz 3Vt' qpqrt. Thatc Ecck Eoner minimire wq.Poge.

2l Horizotql Ribr 7r /' wide oll in Lumber dcd€d sn lr/2" aentsl fo. comilqte vmtilqlion ond qre 3V<" oporl.

Lock Blockr 21" long prcvided on both tider.

7o EIoy E roighl

NEW PTANT

Core Specifications for Flush Doors in Philippine Mahogany ([auan) & Hardboard

tl

1 p--;-f 7r- wlll trlm tc l7rl wtdc ol | | i rolidrlllcr,

'Ead loilr cl ltft" lct 6/l Dw et 2.A" it dezircd.

3/l6D to r/." Va.licsl llbt oll in lumber ond ane on 3r/2" <calet looving a rpcce bclweon llbr cf lvr".

1-3i15' wlll lrlm tc ,a' for <mblnqd Lck llockr md 9lll.. d I r[ cr inferlor &m.

Lcck Slqkr 2l" long provided en both rider.

All 3/O x 6/8 x lt/a H. C. Ex. le.ior Door.ore wilh docble Lal EloGkt fo occmmodqte 5" set bsk.

All Lmber ured ir liln-drled to o mcximum of l0 per (enl moitlcra cdlent.

All 3,/O Erlerior Door! crc wifh deuble Lecl lleckt tc ccmmodde lockr of 5" tot bock.

All Lmber ur.d ir liln.d.iGd fo q nsimm d lO per ccnt mirtur€ acnlenl.

Our New Germon Hol Press with 5 Openings ond Our New Worehouse Focilities Assure Prompl Delivery From Stock of All Stondord Sizes os Well os On Any Speciol Sizes.

You con now supply your customers with the best FLUSH DOORS ot the right price when you specify STRAIT HARDWOOD FTUSH DOORS

Also Stroit Glide-A.Fold Wordrobe Doors Avoiloble for Every Decor WE NOW STOCK FIR DOORSGTAZED OR UNGTAZED

Tyler Avenue, El Monte, Colifornio