The California Lumber Merchant - March 1962

IN THIS ISSUE

See You Al L.A. Hoo-Hoo's Dinner Dqnce

Hoo-Hoo Club No. 2will sponsor their annual dinner dance Friday, I\{arch 16 at General Lee's in Chinatown with the special emphasis this year on pleasing the ladies. There will be corsages for m'lady at the door ind she will dance to the strains of Jerry Campbell's orchestra. Cocktails will be served at 7 :29.- dinner at 8:29 and dancing is scheduled for 8:59.

Americon Hordboqrd Plons Moy Meet

The American Hardboard Association's 1962 semi-annual meeting will be held at the Hotel Benson, Portland, Oreg9n, Vay 8-10, according to an announcement by Donald Linville, executive secre6ry of the 1l-member grbup. Meetings of the Board of Directors and Promotional, Production and Technical committees will be held during the three day session.

Western Dry Kiln Annuql Meet

The Central California Dry Kiln Club will be host to the 14th Annual Meeting of the Western Dry Kiln Clubs in the handsome new Student Union Building at the University of California, Berkeley, June 14 and 15. Dr. Fred Dickinson, Director of the University's Forest Products Laboratory, is arranging the technical program, which will call on lumber seasbning experts from all parts of the country.

Delegates to the meeting can register at Meeting- Headquarteri at the Durant Hotel, Durant Avenue, on th9 ey9ning of Wednesday, June 13, or at the Student Union Building-Thursday moining. A program for the wives of delegaies is scheduled foiJune 14 beginning with a Women's Breakfast.

Further informatoin on the 14th Annual Meeting of the Western Dry l(iln Clubs can be obtained from Harvey H. Smith, P. O. Box 245, Berkeley, California.

Spring has came, Winter has went, It was not did Bv accident

The birds have flew As you have saw, And spring has came To Arkansas.

The above is one of our favorite poems. Who wrote it rve do not know, butfor many years we have run it in this column every f ew years, just to keep it fresh in the memories of our readers.

The old veteran said to the young squad of soldiers : "Bars are things that if you stay out from behind them, and clon't rest your elbows too often on them, you might some day get sonle on your shoulders."

Ambrose Bierce is credited with the remark that "a rabbit's foot may bring you luck, but look what it brought the rabbit." He purloined the thought of the guy who said that praising the early bird for catching the worm might be all right from one viewpoint, but where does the worm come in ?

You may have heard about the elephant who got delerium tremens and saw pink men, but have you heard about the pigeon who got people-toed? Or about the fly who looked do'i'l'n on the people in the room below, and said, "Aren't people queer? They build this beautiful ceiling ancl then u,alk on the floor."

The Vet of World War One was telling his wide-eyed g'randson about sorne of his war exploits, how he took the gun away from the German and clubbed him with it, took the bayonet from the Austrian and stabbed him with it, took the sword from an Italian and sabered him rvith it.

A Beor-Roising Tole

The San Francisco Chronicle, February 15, 1962, reports an encounter between a 1S5-pound lumberjack, who ("never having shown sign of fear in the face of man nor beast"), finally met his match February 7, in the form of a half-animal, half-human Big-foot about four miles from Fort Bragg.

The teller of the tale was C. A. (Bud) Jenkins, a Fort Bragg logging truck driver and the lumberjack, his brotherin-law, Robert Hatfield.

It was about 4:45 A.M. in the backyard of the Jenkins home justoff Highway 20 when the dogs started barking and Hatfield went outside to investigate.

"lIe saw this thing leaning on the fence, peering down on him," Jenkins said.

The creature was about 8 feet tall, as Hatfield remembered it. It chased him into the Tenkins home and almost squeezed through the front dooi.

"No it wasn't a bear," said Jenkins. "I didn't exactly see his face but Hatfield did and said it was hairless and rvith perfectly round eyes."

BY JACK DIONNE

"My system," he said," is always to fight them with their own weapons." The boy thought that over for a minute, then asked: "But, Grandpa, how would you sting a wasp?"

A philosopher is a man who cannot enjoy life much because he's too busy trying to figure what it's all about.

Mose llar,r'kins, who raises cawn an taters and plenty of 'em, says de onlies kine of a woman fo a fahm man to marry up wid, is a tall, thin one what won't keep de sun offen de cawn an taters wid huh shadow wl-rile she's hoein.

Roepin Joe, the cowboy from Wyoming, savs that the radio may be fine for some folks but it has about ruined the peace of mind of the cowboys. It learned them plenty of new songs, Joe says, but the trouble is that it showed them that the Cowboy talk thev been using all their lives, ain't the real thing a-tall.

Sign in an English church : "If your knees knockkneel on them."

Speaking of financial matters, X{innie the Nloron says that it may be true that money is the root of all evil but she never found herself in anv iam that a lot of monev made any worse.

And Jimmie Durante used to say tl-rat it might be true, as some say that money can't buy happiness, but he had found that it will buy a whole lot of the particular type of unhappiness he enjoyed so much.

And a good advertising slogan appears on the side of a baby laundry wag'on, that reads: "Rock a Dry Baby."

And the best sign of the season seen on a highway, reads: "Why GO before your time? green light." heavy traffic Wait for the

Jenkins said they later found 16-inch footprints in the backyard and an 11-inch handprint on the front door. The last Bigfoot was reported in California in 1958 when If umboldt county loggers claimed they saw one near Weitchpec.

KNOTTY, BUT NICE

"Whor

kind of lobor ora you sendin' ne, Bots? These lwo eoger bcovers don'l even know how to corvo the Union Trade Morkl"

Tlhe Big Ford Push is now extended to I April 10th. So, if you missed out on the savings or want to come back for more, check these buys: New Ford Styleside Pickup priced $32 below Chevy on comparlson of manufacturer's suggested list prices and the latest tests show you can save $228 on tires alone in the next 100,fi)0 miles. Tbtal savings-$2@! New Falcon Ranchero. It lists for $275 less than conventional half-tonnersand you'll pocket hundreds more in operational savings! New Ford Econoline Pickup. It's priced an amazing $202 below Chevy's Corvair Loadside with tested savings of $368. Tbtal : $570 ! And these are just samples ! Remember, too, your Ford salesmen's contest means more savings on deals that can't be equaled anywhere in town. Don't miss thislast chance to get the new Ford Ttucks you need during theextended Big Ford Push!

"Sell the Package" to Keynote LMA Yosemite Annual

A N EXPECTED record turnout of /a. Northern California lumber merchants will gather at the Ahwahnee Hotel in Yosemite National Park on Sunday, April 8, for the 22nd, Annual Convention of the Lumber Merchants Association of Northern California. Theme of the three-dav work session will be "Sell the Packa-ge," or in plain layman's terms-ControlThe Sale.

The convention will kick off with the 22nd Annual LMA Golf Tournament on Sunday, April 8, Graig Gaffney chairmanning the event. However, aswe go to press, it would be our suggestion to bring along your snowshoes and tire chains for your caddie carts-providing you can locate the course. An alternate for the athletically inclined would be skiing at nearby

Badger Pass where skiing conditions are reported the best in several years.

An outdoor Lumberiack Breakfast will officially open the Monday session which will be devoted to Advertising, Promotion and Public Relations. Principal speakers on the Monday program will be Jack Doscher, Jack Doscher Advertising; Edmund Boles, Boles& Associates; and Joe Schram, Editor of Building Products Dealer. The entire afternoon on Monday will be devoted toa roundtable discussion, Doscher, Boles and Schram sitting in on the panel to answer any and all questions on the vast subject of advertising and promotion.

The entire program Tuesday will concentrate on the subject of "Package Selling," master authority Art Hood,

Jack Paar Show Spotted bv Masonife Campaign

A series of color television spots on the Jack Paar show starting Feb. 8 spearheaded Masonite Corporation's nationwide campaign to introduce its new factory-finished Roylacote series of walnut and cherry woodgrained hardboards.

Supplemented by a complete pro- motional program for lumber and building supply dealers, the hard-hitting TV demonstrations by Hugh Dowr.rs, reaching 97 per cent of the nation through approximately 165 stations, launched the new woodgrained hardboards on the advertising ihe-e. "The Big Paneling Show of 1962," according to James H. Hurley, director of advertising and sales promotion.

Four-color spreads on the six woodgrains scheduled for the national magazines, led off with American Home in the Februaury issue and followed up with major impact in the March issues of Better Homes & Gardens, House & Garden, House Beautiful and Sunet.

As dealers sign up to participate in the selling, they will receive a number of promotional aids, which include the following:

A life-size seated figure in the familiar pose of TV Star Paar for use on the showroom floor. With it is an envelope stuffer holder and a supply of full-color stuffers.

Six banners to hang across a display

former Editor of the American Lumberman, on the rostrum, and later available for an informal afternoon workshop. Another key speaker on the Tuesday prog'ram will be Eldon Carl, head of the San Francisco Employer's Council and an authority on the existing wage hour law.

On the lighter side of the 22nd Annual Program, executive vice-president Jack Pomeroy has scheduled three Industry-Sponsored cocktail parties, each evening of the three-day convention in addition to entertainment and dancing both Nlonday and Tuesday evening.

So get those reservations in now ! Write or call the Lumber Merchants Association of Northern California. 1255 Post Street (PR l-1891), San Francisco. See you there !

rvindow or an indoor area on a wire. In the form of TV screens. the colorful 1lx4-inch banners point up features of the Royalcote factory-finished hardboards.

A supply of how-to-do-it paneling booklets in full color. These display the new Royalcote lines and include estimating and installation instructions.

Local advertising material in the form of full-color paneling brochures, radio and television scripts. Publicity releases round out the promotional package.

Dealers will be encouraged to install tr,r'o Royalcote panels in their showrooms as selling aids. Details of Masonite's participation in this promotion are available from company and wholesales salesmen.

Two-page, four-color advertising spreads in the national building supply and building trade publications appeared in Fpbruary issues to point up the Paar series, Hurley said. In March, the regional lumber publications carry ads on the promotion.

The Downs presentations, in which he demonstrates the variety of uses of the woodgrained hardboards and their easy maintenance, will reach 14 million homes and make some 645 million viewer impressions, Hurley said. A color film showing six room sets with thenew hardboards are shown as a part of the commercials.

Dates of the series are Feb. 8, 74,23, 26; March 9, 12, 79, 23, 26, 2&; April 2, 3 and 11.

To participate in the promotion, dealers are required to purchase a minimum of nine bundles of the Royalcote cherry or walnut ora mixed assortment. They are asked to put up two panels as demonstrators in their showrooms.

six sets, which were creslcd for Mosonitc corporolion for the promotion of its fcctory-finished Royotcote w_olnul -ond cherry hordboord lines, ore rhown in o studio during filming of commcrciob used on the fhc Jock Poor television show :torting Feb. 8. "Srniling Jock,, raems ro be froir qnd rentcr.

RED\IiIOOD SIDING

Saw Textured

Rough faced.. to take the scufis and scars of exterior uSe, Noyo "Saw Textured" Siding has a warm deep look that your customers want. Weathers beautifully when left unfinished. Holdsstains and finishes twice as long as surfaced Redwood. Manufactured with care in a variety of sidingstyles including: Bevel, Shiplap, Santa Rosa, Channel Rustic, Tongue& Groove and Boardand Batten.

Factory Stain-Prirned

Ready to go up Noyo "Stained" Siding is pre-treated on all four sides with an effective penetrating water repellent. Thoroughly tested, Noyo Stain both tones and protects against checking and grain raising. Can't peel, blister or crack. Instead of masking like opaque paints, it brings out the natural beauty of grain and pattern. A perfect finishing touch for "saw Textured" Siding (andsmooth surface, too!)

Order Redwood Siding that's "Rough'n Ready" from your (Jnion Lumber Company souice today.Or write usfor f urther inf ormatinn.

Regulor cnd ossociote members photogrophed white ottending lhe onnuol m6eting of lmported Hordwood Plywood Associotion. First row (saoted): Louir filcssing, Globe Internotionql of Cclifomio, lnc., Los Angeles; Chorles Boker. Colifornio Wood Products. lnc., Scnto Rosa. Col,; John Vcnguord, Vonport Intemationol, lnc., Scn Froncisco; Seiichi Nobe, Pon Asiotic Troding Co., lnc.. los Angelas; Chqrles Schmin, Silmorco, Inc., Son Frcncisco; Jqck Dovidson, Pocilic Wood Products Co., Los Angeles; Hons Roiner, The Eost Asiotic Co., Inc., Son Froncisco; Gront Hellor, Heidner & Compony, Tocomo; Eric Wogner, Del Volle, Kohmon & Co.. Son Froncisco; John Osgood, Roberf S. Osgood, Inc., los Angeles; Tom Porker, M. 5. Cowen Co., Son Froncisco; Froncisco Costelozo, Ccslelozo & Asrociotes, los Angeles; Kur Gelbord, Roberl S. Osgood. Inc., Los Angeles; Don Bollord, Nonh Americon Morifime Agencies. Son Fioncisco; Bruce Keller, Jordan Internotionql Co., Son Froncisco; Gunter Silmor, Silmorco. Inc., Son Froncisco; Froncis Holey, Holey Brothers, Sonto Monico, Col.; Al Srruy- venberg. H. Zwoil & Co., lnc., Portlond; cnd Gregory Frumkin, pocific Wood

Products Co., Los Angeles. Second row (stonding): Jock Tognefii, Americon President Lines, ltd.. Scri Froncisco; Mons Sillemon, The Eost Asiotic Co., Inc., Son Froncisco; Jock Bcser, Silmorco, lnc,, los Angeles; Bob Byrd, Gelz Brothers & Co., Scn Frcncisco; Werner Lewold, Tronspocific Trcnsportction Co., ltd., Son Froncisco; Vic Fulton, Americcn Presidenl lines, lrd.. los Angeles; Bilt Back, J. Wm. Bock Co., los Angeles; Al Ryken. Pocific Fqr Ecst Line, Inc., Son Froncisco; Roy

IHPA Annual Convenfion ls Outstanding Success

" M?*f #;'i,J." .#:,'"?11;"::?l

mented one veteran of dozens of conventions. Tl-ris r.vas the feeling of most who attended the 3-day annual Im-

ported Hardr.vood Plywood Association meeting held February 7-9 at Palm Springs. Small by most national association standards, the group is nevertheless effective and has played

all important role in the orderly distribution of imported plywood, whose rapid growth in the past ten years could otherwise have been chaotic. l'lernbers range from Small C-1's to multimillion clollar giants. They are frorn all segments of the businessimporters, users, distributors, steamship cornpanies ancl various service organizations. As cliverse as they are, they are bour.rd together by their interest in imported plywood.

In an agenda patterned to emphasize world tracle and plvwood marketing the meeting prouided a continrlal change of pace from informal group <liscussions to ir.rformed speakers. So broad conclensed were the range of tl-rat one attendee comwas a tl-rree-week graduate seminar concentrated into three clays. We had one of these one-a-day pills every 35 or 45 minutes, but vi'e rnust have liked it; nobody missed the business meetings."

The address of outgoing President Tom Parker, of X{. S. Cowen Co., San Francisco. lvas a well-done convention keyrrote speech tlsing facts and figrlres and individual oats-on-the-back to build a convention spirit. Parker called the group's attention to the fact that those preserlt represerlted over 5,000 Americans whose jobs depended on Import/Export Trade. He clearly summed up the solid growth of the association in the past six years, and in his closing statements urged members to set two goals in the coming years: 1)to see that the facts concerning imports and imported ply-

Horlow. Myers Soles Co., Inc., Tocomc; Leonord Webster, Costelozo 8 Associotes. Los Angeles; Richord Welsh, Wotermon Corp. of Colifornio, t os Angeles; Henk Zwort, H. Zwqrt & Co.. lnc., Los Angeles; lon Ashmcn, Arkins, Kroll & Co., [rd,, 5on Froncisco; Gordon lngrchorn, lmported Hcrdwood plywood Associolion, Son Fruncisco; Al Redinger, Arkins, Kroll & Co,, Itd., los Angeles; Wcrd Kerkmonn, Ansccn, Inr., Los Angeles; 8ob Weston, The Bellwood Co., Orcnga, Col.; Gory Chrislensen, Gctz Brcs. & Co., to Ccnoda, Col.; ond Jim Wisemon, E. L. Bruce PlyWelsh Co., Menrphis.

Newly-elected ofiicers ond directors of IHPA, Seoted, from left: Gordon D, Ingrohom, Son Froncisco, continuing os mcnoging secrelory; Tom Porker. Son Froncisce, director ond retiring president; John Osgood, Los Angeles. newly elected president; Eric Wogner, Son Froncisco, exocutiye vice president; ond W. Gront Hellor, Tccomo, Northwest oreo regioncl vice president. Stonding. from left: Hons Roiner. Son Froncisco, director; Chos. J. Schmitt, Son Froncisco, director; Robert 5. Reid. 9cn Francisco. direcfor; Jock Dovidson. Los Angeles, director; ond Seiichi Nobe, los Angeles.

Missing from the picture qre Arnold Bildsoe, Portlond, director; ond Jon Gudmundsson, touisville, South Centrcl orec regioncl vice pre:ident.

\\'()()(l :rrc tol<1.'l'o rLr othern'ise \\'ot1ld lir, :r f11rfr:it r.rf .r seri()11,i ga1l1e. 2 ) I'oirrtirre' out that the grotlp re1)resc'rrtctl sonre of tlrer nrost krrou'ledge:Ll>lt'citizcns irr the heid of i)racticrll [,,r'rigrr tracle. he cleclare<1 that it u'as tlreir inclividual a1ld associati()ll rrl sporrsibilitv to stucil. the '\rlnrinistra- t()n's Tracie I"xPansorr. Progr:rrn,. t.o ()llcr constrtlctl\'e criticisnr fronr their irractical experiencc lLtrrl lerr<l thcir sul)l)()rt to the 1)rogrinlr. Irt closirtg hc rlut.rtecl Secretarl' of Strrtc I )ciLrr ltusk

-"

ln 'I'r:r<1c. :rs in rrr:Ltt,r' othct- nlattcrs, lerLrlcrship has becn pl:tcecl trpon 1rs lr,r' our r-",i rr caP:Lcities arrcl accompli-lrrrrt'rrt.. \'rr \\ ( nl:r._\' t'rerr'i.e it rr i.t'lr' ,,r' lr:t,ll_r . lrttt cxrrt'ise it u'e nlust ; :rrrrl. grntlcnr('lr, on 1-our s1-rorrlrlr:rs f:Lll-r :r. g'rcat cleal of the rcsponsibilit,r' ior extrcising that responsibility."

'l-lrr 9rt.,u1r thetr heartl iI \\'el1-Prc part'rl rlie'est of thc Tracle Jixp:rrtsiorr Itrogr:rrn b,r- .\-[t'rcin Solter, c-,f the lirni of Sh:rrp & Bogan, c.rne oi \\'ashington's leacling ial- llrnr,s c-,tt trader :rtttl

custoilrs nr:rtters, u'ho rclrrt'sclrtctl tlre: I.ll.l'.-\. irr past tiLrilf nr;ttturs. Solter, u-hose iorte is transl:itirig corultlicatc<l legal anrl political n]:Ittcrs irrto brrsillcssnlen s l:nq'lislr, clc:rrlr- nraplrctl tltc .\rlrninistr:rtiorr's battlc pl:rtr for tracle as l'ell :rs olrpositiott's rlt:plo,r'r-nettt rrrrrl rrrost lil<c1_r'courtcr strategr-. He rcnrirrrlt'rl tlrt' gr()rll) tlr:Lt the isola tiorrists h:r<1 lristoric:rllr- been better lirurrrt'crl rrtt,l nr,r'( r,,.'al tltart ilrrlrortrrs. 'l'hcrefore lre n'arttecl thenr rrotto urrrlerestiruate t1-re oppcisition.

Meeiings of the lmported Hqrdwood Plywood Associqtion ore olwoys morked by their hospitolity ond oir of good fellowship, os fhese Pictures, token ot the Februory Polm 5prings gothering, well illustrote. Top row, left, seoted (from left): Morion 5ond, Morgo Hunt, Bill Bock, Mrs. Jomes Borron, Mrnique Bock, Seiichi Nobe, Penny Holey qnd Cqmille Tognetti; stonding (from lefr): Bill Hunt, Horold Sond, Hons Rqiner, Frqncis Holey, Jim Borron, Jock Tognetti, Mory Anne ond John Osgood. Top row, right, seoted (from lefr): Moxine Wolloce, Bob Wolloce, Helgo de Mortini, 5eiichi Nobe, Annette Penlqnd ond Giselq Roiner; stonding (from lefr) Mons Sillemon, Hons Roiner, Chorlie Schmitt qnd Gole de Mortini.

Middle row, left: Froncisco Costelozo, Phyllis ond Bruce Keller, Anito ond Roy Horlow qnd Leonqrd Webster. Middle row, right:9eiichi Nobe, Tom Porker, Mohlon Munson, Merv Cowen, Jim Shorp ond Gordon Ingrohom. Bottom row, left, seoted (from lefr): Al Struyvenberg, Audrey Zwort, Dick ond 5ue Dovis; stonding (from lefr): Honk Zwort, Lorno qnd John Vonguord ond Gordon Ingrohom. Bollom row, right, seoted (from left): lourie Byrd, Gory ond Miriom Christensen, Horold 5ond, Potty Borum qnd Moricn Sond; stonding (from left): Mrs. Jomes Borron, Dove Borum, Bob Byrd, Froncis ond Penny Holey, Judy Lombordi ond Emily Shorp.

ilttll:tttlJ:,4

Tracing the changes of the past ten years, Jack Davidson, of Pacific Wood Products, called it a "dynamic decade for hardwood plywood." Davidson stated that hardwood plywood, as it was known ten years ago. was raoidlv pricing itself out of tf,e' market du'e to diminishing raw materials and the resultant rise in costs. The domestic industry was failing to keep pace with the rest of the wood products industry. Changes were inevitable.

. Imported hardwood plywood utilizing the vast sources oi iow cost raw materials. (Principally from the philippines) which offset even the hieh cost of thousands of miles of tran"sporta- tion started to move into the - price vacuum between paint and wallpaoer and expensive hardwood plywood. fmported plywood enabled- panelins to move out of the "board rooh', and-into the inexpensive home, creating greater interest and greater demand* Tor all plywood, including the domestic prod_ uct.

Low Prices Utilized

American ingenuity utilized low prlced lmports to create the flush door.rngustry, which uses about 50/o or alt the rmports, and emplovs thou_ sands of people. Again uiiliiing the row cost lmport. *o-od.. graining, start_9d in Forf Wayne, rnorana, grew rapldly into what is called the .,p-rint_ ing industry." No domestic *oJa ,"_ gardless of price has been found suit_ able tor this use. Domestic producers meeting the challeng.e, as will as the new demands for hardwood, devel_ oped V-grooving to simulate the pat_ terns of- Jumber, breaking up the ob_ jectionable large, flat surJaces of olv_ w.ood, and simplifying the matchins ot.panels on the wall. Factory pre-_ finishing,_ once extremely .*p6r.'ir,., has- rapidly g.rown as volume .ut .ort.. It rs. no.t .only cheaper than finishing on the job; it also gives " -or. urri_ form product. Finisfiers use both dome-stic and imported Plywood. This industry is stillin its infancv. New finishes are developed almosi everv day, which are tougher and more suiiable.

Using the giant of the plywood inclustry as another example of growth in wooj! products, Davidson i'ointed lql!. Do_uglas Fir Industry, which in 1952 produced 2.8 billion ?eet. Nlanv thought the upper limits of produi- tion were being reached. A miior research institute predicted in 1954 that production would level off at 7 billion feet in 1970. Yet by the end of the decade, production -had reached 8.5 billion feet, primarily because new uses and new markets were developed.

William Hunt, Vice President^ for Plywood and Specialty Sales for Georgia-Pacific, stated,'''America can now overproduce for almost every existing product demand, including ply- wood." He added that the davs-whin

filling existing needs through produc- tion alone, as Henry Ford had done, have passed, and called for new emphasis on creative selling, as opposed to, displacement selling. Displa-ement sales, where one seller displaces another with the same product for the same use, does not create new demand. Only the creation of new uses can stimulate growth in demand. Hunt pointed to imported plywood as an example of creative selling in filline a basic desire for wood at a prici which was competitive. Wood is highly desirable for decorative purposes 1nd he noted that wood grains are copied on paper, steel, aluminum and plastic.

He llsoemphasized that proper channels of trade were important. These channels are the proven methods of distribution. A service exists at each level. While no one can tell another how to conduct his business. the short-circuiting of such channels can cause disruption and is detrimental to the orderly flow of material.

Speaking for the Industry Committee, comprised of door manufacturers. users, and distributors was Bob Weston, of the Bellwood Division of packard-association on its accomplishments. Speaking of the doorskin su.vey which was initiated by the associaiion, he stated that the group felt it should be made monthly_rather than quarterly as at present. The committee strongly felt that market surveys of other -aio, hardwood plywood items *.r. "i.o necessary to determine demand. Such surveys should be made regularly enough to supply adequate in-formilign for planningin -the industry, Weston stated. A[ present such information is lacking.

In order to keep abreast of the trends, he felt that the group should work cooperatively to develop fire retardant materials, new products and new uses.

"Openings in Vt/alls"

Francis Haley, of Haley Bros., Santa N{onica, door manufacturers, declared that producing doors was not a business where new uses could be created. Doors are essentially limited to filling "openings in walls.'t As such they arE tied very closely to housing. lfowever, styles can change, just ai the flush door replaced the panel door. He urged doorskin producers to therefore recog- nize that a great deal of their succeis was due to high quality. While the majority of doorskins are still excellent, there have been a growing number of complaints on low grades. He noted in particular that excessive putty repairs and veneer fills were being used by some producers. It was his understanding that this was partly caused by an effort to maintain onepiece face veneers, which is compligated by the fac! that quality of logs is diminishing. Haley therefore sug-

gested that if this reason is correct, it would be his preference that the manufacturers produce doorskins with wellmatched joints whichwould enable them to minimize those defects which require excessive repairs.

As a manufacturer, he recognized that doorskin producers required a certain lead time for orders but deplored the unreasonable lead time that forced manufacturers to commit themselves to amounts which were excessive. This also contributed to the "Yo-Yo" prices the industry had experienced.

- Continuing the board range of subjects, T. Nishiwaki, Consul of the San Francisco Japanese Consulate General's offrce, spoke on Japanese wages. While in terms of th6 American dol- lar Japanese wages are substantially Iess than tvages here, there are a nutnber of factors that level this off. he said.

Japanese Workers

- Fringe benefits and productivity are large factors in the Japanese wage picture. Usually the Japanese workir gets three substantial bonuses a year. As President Kennedy remarked. U. S. coal miners' wages-are eight times those of Japanese i-riners-bit American productivity is 14 times that of Japanese miners. The Japanese miner rents housing for from 50c to $1.00 per month; coal is provided at negligible cost; with free movies and other services, insurance and medical care plans. Nishiwaki cited a steel mill where fringe benefits alone amount to 40 percent of the company's total wage costs.

Advanced labor standards lawsthe most advanced in the world. iob security due to paternalism, the foreign exchange rate, and high interest charges were cited as factors leveling off the wage differential between Japan and the U. S.

Added to these additional "labor" costs is the fact that almost all raw materials must be imported, adding to production costs. These are factori -among others Nishiwaki said, which must be considered in comparing wage costs.

"Last year," he concluded, "We imported $2-billion worth of goods from the United States while exporting to you only half that amount. We have to export to live-to buy the raw materials and goods from Americans and our other free world friends."

Eric Wagner, Chairman of the I.H.P.A.'s Ocean Freight Committee, reported favorable progress in I.H.P.A.'s recommendation to the Japan Trans-Pacific Freight Conference that the freight on plywood be based on a surface-measure basis.

Bob Reid, Chairman of the Grading Committee, proposed a Philippine Simplified Grading Rules booklet-similar to the earlier, successful Japanese Simplified Grading Rules, which Reid (Continued, on Page 70)

. The leading packaged door unit.

. A decadeofpioneering, of heavy advertising, has created the demand.

o A "natural" for the remodeling market.

. A "natural" for the do-it-yourselfer.

. A boon to the small and medium sized builders.

. New sales program is geared to your needs.

Woodwork Institute Announces Program

The Woodwork Institute of California will hold its Gen'eral Membership Meeting and Millwork Seminar at the Ambassador Hotel in I-os Angeles, March 29-30.

Following is the program as announced by Bernard B. Barber, Jr., Institute Secretary:

Thursdoy, Morch 29

2:00 p.m. Exhibits open.

3:00 p.m.-

5:00 p.m. Speokers from fhe Hordwood Plywood Institufe, Weyerhoeuser Compony, U.S. Plywood, The Pocific Lumber Compony ond Notionol Lumber Mqnufqcfurers'Associolion, covering the subiect of "Whoi's New in the Industry."

5:30 p.m. Cocktoils, ond visiting exhibits.

7:00 p.m. Dinner.

8:00 p.m. Choirmon Glen Miller will coll the meefing to order ond introduce President Reg Toylor, whose subiect will be "Two Yeors of Quolity Control."

Clorence Wopner, post president of the B.C.A., School Builders Council, will speok on "The Generol Coniroctor ond the Millwork Industry."

Willicm Bird, Western vice president of John Honcock Mutuol Life Insuronce Compony, will speok on "Finoncing Avoiloble for New Construction."

Fridoy, Mqrch 30

W.l.C. Boord of Direcfors Meeting. Luncheon.

W.l.C. Generol Business Session.

Millwork Seminor for college studenls in the Los Angeles oreo. President's reception.

Dinner donce of Cocoonut Grove, Ambossodor Hotel.

Lodies' Progrcm, Morch 30

WCLA Takes Action

The West Coast Lumbermen's Association has entered the fight to restrain foreign imports of lumber.

The Association action announced recently, follows an intensive investigation of factors which have led to closure of mills and loss of shifts throughout the western lumber producing regions.

The 42-member board of trustees of the three-state organization, as a meeting in Portland, threw the entire resources of the powerful trade group back of an action program aimed at permanently solving the vexing problem of foreign imports of lumber into this country.

The complex matter of Canadian lumber imports has been under study by WCI-A for months. On Jantary 25, 175 members of WCLA met in Portland to hear a day-long factual presentation of the highly involved problems surrounding excessive foreign lumber imports. A panel of experts on Canadian lumber production, railroad and water transportation, exchange rates, and tariffs and quotas outlined

IHPA Annuql Convenlion

(Continueil from Page 8) said had been distributed to 10,000 users.

The following ofificers were elected to serve a one-year term: John Osgood President, Robert S. Osgood, fnc., Los Angeles; Eric Wagner, Executive Vice President, Del Valle, Kahman & Co.,

the immensity of the problern confrorlting the west coast industry.

A seven-man task force was assigned the job of preparing a plan of action. It 'lvas this program, prepared urrder the direction of R. M. Ingram, Abercleen cedar manufacturer, as comrnittee chairman, which was adopted by the IVCI-A board.

This is a broad program, Ingram indicated, to get equality of opportunity at the market place both here ancl abroad for American lumbermen.

Here is the resolution adooted bv \\'CLA board of trustees:

WCLA Statement of Policy on Imports and Exports

"All members of the West Coast Lumbermen's Association are deeply concerned with the serious losses that are being suffered in domestic lumber markets due to the substantial economic advantages which are available to foreign competitors. The Association strongly urges that all necessary steps be taken by the federal government to eliminate these ineauities so as to provide equal opportunity for

San Francisco; W. Grant Hellar, Vice President, Pacific Northwest Area, Heidner & Co., Tacoma: and Tohn Gudmundsson, Vice President, S5uthCentral Area, \Arood-Mosaic Industries, Louisville.

Other elected directors were : Arnold Bildsoe, Georgia-Pacific Corp., Portland, Oregon; Jack Davidson, Pacific Wood Products Co., Los Angeles;

the sale of American lumber in the United States and its possessions.

"Specifically, the Weit Coast Lumbermen's Association requests:

1) that the industry give full sup- port to the United States Government in any effort that is undertaken to increase the sale of American lumber in both exportand domestic markets;

2) that the government establish a federal transportation policy which will eclualize costs on waterborne ship- ments of lumber betrveen American and foreign vessels and which will eliminate the competitive advantage of foreign railroads and will encourage the efficiency of carriers ;

3) that the goverrlment take ap- propriate action to prevent the manipulation of foreign exchange rates which has had the effect of providing a subsidy on lumber imports into the United States;

4) that the government immediately tundertake negotiations to equalize tariffs on lumber imports and exports so that comparable opportunity exists for sales in competing nations."

Seiichi Nobe, Pan Asiatic Trading Co., Inc., Los Angeles; Tom Parker, M. S. Cowen Co., San Francisco; Hans Rainer, The EastAsiatic Co., Inc., San Francisco: Bob Reid, Ziel & Company, San Francisco; Charles Schmitt, Silmarco, Inc., San Francisco.

Colonel Gordon Ingraham was reelected as Managing Secretary and Treasurer.

Retail Dealers Defended, Challenged

The neighborhood retail building materials dealer isnot "dying on the vine" as a group despite the fact that manv manufacturers and wholesalers already have written him ofi, along with the buggy whip and cracker barrel, a Portland, Ore., forest products executive told the 69th annual Mountain States Lumber Dealers convention held in Las Vegas, Nevada on February 7.

Speaking as part of a special marketing panel at the Hotel Riviera, W. H. llunt, a vice president of Georgia-Pacific Corp., told the group

that "a grou'ing number of merchandising building materials supermarkets is proving the retailer still is an important member of the selling teamand will play an expanding role.

"Some retailers, because of sharp buying, have forced wholesalers into the retail field. This is a place rvhere wholesalers do not belong," he declared.

Hunt had been asked by the Mountain States group to speak on "the responsibilities of retailers."

These responsibilities, he said, in-

clude accepting the challenge to pass along better productand merchandising ideas to manufacturers, based on grassroots experience, and taking full advantage of sales aids now offered by some manufacturers and rvholesalers.

These aids, the G-P executive explained, include intensive sales training for retail salesmen, national advertising and point-of-purchase tie-ins, learning to use financing as a sales tool, elimination of "penny discounting"in buying, and carrying adequate inventories to satisfy customer needs.

"The Responsibility of Dealers fo Their Distributors and Manufacturers"

Being an address bl V, H. Hunt, Vice President, Plyutood. and. Specialty Sales, Georgia-Pacifc Corporation, belore members and guests at tbe annual conuention of tbe Mountain States Lumber Dealers Associati.on, Las Vegas, Neaad.a, February 7-8, 1962,

F]THANK YOU, Nlr. Chairman, and I thank you members and guests of the Nlountain States Lumber Dealers Association for having me as a participant in what is certain to be a stimulating exchange of ideas. When Francis Brown first spoke to me about this idea, it was greeted rvith a great deal of enthusiasm. This \vas so for two reasons :

(1). By policy, our company is lumber-dealer oriented so far as the building trade is concerued and, consequently, we place a great deal of emphasis on maintaining a sound working relationship with the dealers.

(2). The maior portion of our rather substantial advertising and sales promotion budget is used to develop selling tools for use by our dealers and this type of forum is bound to develop nerv ideas on how that job can be done more effectively.

Let us, however, start by laying all of the cards on the table. You could say that this visit is on a gamble, and in this statement there is no implied reference to the one-armed bandits down the street (and probably across the street, too). At the risk of offenditrg some Las Vegas residents, it should be admitted right here that I believe it is often best to gamble on a sure thing-the aggressive, really merchandising-oriented retail dealer.

And the "gamble" to u'hich reference is made is one rvhich rvas taken in afirm belief that the retail dealer not only will survive encroaching

not looking for new, business-getting ideas-tl-rere are many of them-and to the dealer whose showroom is a s14s5-21d 2 ms5s-sf literature, banners, displays and gimmicks from dozens of manufacturers who have sizeable investments in this materialor perhaps to the dealer who exercises no salesmanship or good merchandising at all.

The subject assigned to me deals with the "Resoonsibilities Of Dealers To Their Distributors And Manufacturers,"

competition, but will grow and prosper as and if he accepts new ideas and develops improved selling and merchandising techniques. Under these conditions the dealer will remain a link in the distribution system which surrounds the building industry.

It is true that not all dealers fall into this category. That is a statement which can be made rvithout too much fear of offending anyone in this audience. because if -vou were not merchandising-minded, if you were not gearing for the highly competitive days ahead, you probably wouldn't be here.

f am referring to the dealer who is

That really is a ticklish subject. It is like putting the cart before the horse. Actually, however, what it really means, I would think, is the responiibility of the dealer to himself and his balance sheet, since the dealer, the manufacturer and the distributor are all integral parts of a team and the members of this team must function in a cooperative and coordinated manner or the whole team loses its punch and the results are poor for all.

One of the things which has haPpened-and this places a burden of iesponsibility upon the dealer who is at tl.re end of this distribution lineis that some manufacturers and some distributors have felt they can increase sales volume and profits by bypassing the dealer. I do not believe this is good business for any member of the marketing team-provided each mem-

(Continueil on Page 76)

W. H. HUNT

,1* OJ' h Sp,i*g

Hoo-Hoo-Effe " Bosses Night"

Spring Cometh-And with it the lively scent of blossoms ancl flou'ers and lovely Misses frorn vanity fair. Such could be seen IVlonday, February 12 at the "Hearts and Flowers" banquet in the Blossom Room of the Hollywood Roosevelt Hotel where members of the Hoo-Hoo-E,tte Club No. 1 and their bosses, over 300 in all, gathered to celebrate "Bosses Night."

"Bosses Night" an annual event which is given by the girls as a tribute to their employers involves a great deal of preparation and is hailed as tl.re big social affair of the year.

The large banquet room was dressed this night to match the theme, "Hearts and Flowers" lvitl-r valentine hearts gladdening the room and red ancl rvhite florvers tl.re head table.

The evening's festivities \ rere ir.rauguratecl with cocktails at 6:29 and dinner soon afterwards-both to the accompanim.ent of a musical trioof saxophone, bass viol and accor(1lan.

P.ggy Nlottola, president of this active grollp, called the role after dinner and introduced each member who in turn presented her guest or guests. Then Harvey Mr. Koll, Snark of the lJniverse, Joe Petrash, Hoo-Hoo Club #2 president ancl Ar.rne Murray, founder of Hoo-Hoo-Ette were introducecl from the speaker's table.

E,ntertainment immediately follolving featured an impres-

By NANCY ALLISON

sionist u'ho portrayed many famous figures from Hollyr,r'ood.

Harvey W. Koll, Joe Petrash and Anne Murray made acknowledgments to the club for the splendid evening and praised them on tl-reir past accomplishments and wished them rn'ell with their future endeavors.

Past presidents were hostesses for the ni$ht : lVlargaret Gladdish, Jeanne Serviss, Evelyn Fryrear, Bessie Stewart, nlabel Staser, Nfarguerite Dixon and Anne Murray.

Hoo-Hoo-Ette officers include: Peggy Mottola, president, Phyllis Hau'kins, lst vice president, Mabel Askins, 2nd vice president, l)orotiry Yann, 3rc1 vice president, Helen Heffern, membership chairman, Mildred Dutton, publicity chairman, and Jo Cogburn, initiation chairman.

The evening, hailed by all, was climaxed with the presentation of door prizes donated by over 25 lumber companies: H. NL Nelson Lumber, Commercial Lumber Co., Owens - Parks Lumber, Pacific - I\{adison, Allied Veneer, Tarter, Webster & Johnson, Inc., Downey Kiln Drying, Han.rmond Lumber Co., Tarzana Lumber Co., Weyerhaeuser, Harry White Lumber Co., Stervart Plywood, Inc., Stahl Lumber Co., Harbor Box & Lunber Co., Simmons Hardwood, Palm Ave. Lumber, Twin Harbors Lumber Co., Western Forest Products, U. S. Plywood, B. W. Randall Lumber Co., Penberthy Lumber, Davidson-Western Plyrvood, Jameson Lumber, L. R. Smith Hardwoocl, Orban I-urnber and Cal-Pacific Redwood Sales.

A recond crowd of over 300'Hoo-Hoo-Ettes, their bosses, ond guesfs qttended lhe festive Bosses'Night celebrotion.

meeling. iiEXT: IEFT: (lefr ro righr) Joe Petrosh greets Bill Stuoil. CENTER: fwo guesls we could nol idenrify enjoy the porty. RIGHf: (left to righr) Dick Arns, Nolen Mills, Morguerife Dixon cnd Clyde Proctor smile for the "comerc." BOTTOll: LEFT: (lefi ro righr) Jim Russell. Anne Murroy cnd Ted Roy help greet guesrs. CENTER: Dee Essley clcps honds to the music, RIGHT; (lefi ro righr) Horoce Wolfe ond Monicq Mortin ore omused by the enterioinment.

fOP: lEFf: (lefr to right) Hcruey Koll, Dororhy Miller, Merle R.eid ond Bill Smirh shcre o new ioke. RIGHT: (lefr ro righi) Past Hoo-Hoo-Ere presidents. Morguerite Dixon, Anne Murroy, Illorgoret Gloddish, Peggy Morolo (present president), Jeonne Seruiss, Eessie Stewort ond Msbla Stoser. NEXT: IEFT: (lefi ro right) Cotifornio lumber iterchonte/s Noncy Allison ond Millie iloy. CENiER: Reggy Ander. 1o1 !oe1 rhe Highlond Fling. RTGHT: (left ro righr) Anne Boker, Terry trtullin ond Orlndo Hozen enioy o lough. BEIOW: presidenr, peggy Morollc ofiicioily op.nt

The Responsibility of Deqlers (Conknueil trcm Page 72)

ber has a needed service which he is in the best position to render. Modern business, of course, cannot afford to pay for services not rendered or not needed. This, of course, implies an additional burden of proof of performance on the part of the dealer and the distributor as well.

Let me take the dealer point of view by saying that the manufacturer and the distributor are both tools that can be used by him to increase sales and profits-if these tools are used correctly, consistently, and enthusiastically.

A good carpenter polishes and sharpens his tools, he doesn't leave them in the rain to rust. He uses them skillfully and protects them carefully. Yet,in many retail establishrnents some of the finest tools are allowed to rust for lack of use-sales tools and merchandising aids provided by cooperating manufacturers and distributors. (Reference to distributors here means those who operate warehouses, whether they be owned and operated by local independents or by manufacturers who choose to operate their own distribution centers such as our own company, for example.)

Back to responsibilities-just what

are these dealer responsibilities ? Here are a few which, please understand, represent one man's opinion only and are thrown out for your consideration and study:

(1). Your alert and farsighted sup- pliers want "Your Suggestions For New And Better Products." The manufacturer is always looking for ideas. The dealer is in direct contact with the consumer. He knows his competi- tion and his supplier's competition. That is where opinions count, and these opinions are valued like money in the bank-which is really what they are. It might surprise us to know how many dealers are making handsome profits with new or improved products which originated in dealer reports to manufacturer or distributor. But we want more and as a member of this marketing team your suppliers will be depending on you for this type of guidance. This responsibility may seem obvious. but it is often overlooked.

(2). This also involves the need for suggestions('The Development Of Suggestions For Better Merchandising." Would a better looking package increase your sales ? Should it be smaller-perhaps larger? How about the marking-color, size, type of print used on the product or package ? Maybe a special kind of display banner could be used to advantaqe. A better brand name ? What will' make the product sell better, be easier to handle, a, better profit-maker? Are the displays too large ?-too small ?-not sufficiently attractive ? What changes are needed? I submit that this type of assistance is a responsibility of the dealer.

(3). We all know time is money, and, hence, must be used wisely or lost. There are multitudes of things to do in a retail buildihg materials estdblishment-we suppliers know that. Sad, but true, however, is the fact that there often is "Very Little Time Allocated To The Distributor's Or The Manufacturer's Sales Representative." Certainly, they are trying to sell you something. But, a good sales rep also has something to give and those wl-ro listen ofttimes prosper as a result. Sufficient and uninterrupted tirne gives him a chance to update you on rlew materials that will boost sales, o1r new sales aids and new extensive national promotions which give you an opportunity to cash in-new ideas for training your sales people, and the many other services that are becoming available to help you, as a member of the team, perform your function in the distribution chain to better advantage.

It is true that not all salesmen have something of full value to give, of course, but you will find a real benefit in listening to those who do. And don't forget tl-rat the wasted time of the

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Say goodbye forover to old fashioned scre€n. sash and stofm doors. for here are two all purpose doors.:,.COMBtNATtON SCREEN AND METAL SASH DOORS that fit all types of rvall construction and harmonrze with any interior styling.

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QGomforr @ r.ono-y

a .fh.- Hdlfmod Jf. Irlm p.mlt mo.lo $vct buyinr r Srh, Scrc.n .nd ltil n tltc||Gn ailt smtcc porchra. Storm Doon Hollwood Jrt. anr rll 3 a Glga dqqurtc ar3y wilhtlon. mmblncd Into I door. ". o lm.ctdtht, ru:tDoot rcrunr. a tlrniinaln h.rdwr... h.ntlnt .nd ' s.'h Gh$ t!t.I bo dcrncd wlth ctc. a $r". ., Gxpcn.ruuGpt canrcnb. El Gonvenience ' *'iff,i$T.mJ*.Ii,.igl#"jt

-'I3,"l,ri,l*#iiifiTfil$m"; H:fi"d:i'il''*'m"'s:"Bg"i bundla

ihry.cildr doo. Cl ponel or Flush

J, t lf,,STrilo,:iiHio.."- ^ .. . -. Hlry*-d r?. rwrm d," you Fu, ,{ a &ta |t rn tddltbml ]xllacsoo ror chotcc ot a Dan.t or ilu.h dd b hosr.rn sh. m.t-sirrlc wnh out trimmtzi itt'tr inv iivtt-iri|r-ffifi !41!.Sq$h.-rtt opo|tn8 wilhosr o?'ini#lo; fiid'.' -"'unlrun3 ln. (oc. O Ru3h doon ri.[.bla ln thlllooln. a Bu.3l.rprlot -A slmplo toudr of frn. Lurun, Orbnt l Ath (S.nt o? 6frri: 3wr roctl aarll. a Panal dOOr3 aY|ll.bla In Dlna only. tt{ritc lor lrcc illudrctcd lit.totut.

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ltaNui^ctultls ot ScrtlN ooots, touvtt Door3 3 sBurrrrs ll27 Esrf 63rd

salesman costs you money. It adds to the cost of the materials you buy-so don't let him sit!-Talk to him or send him o'n his way.

This brings us to responsibilitY number 4. What is done with the modern merchandising techniques and materials once you have listerted, decided and taken delivery?

(a). The responsibility here is obvious-"They Should Be Used And Handled Like Money"-1nd they are money-money in the bank if used properly. It is not hard to find a retail dealer with below-standard housekeeping, and with many dollars worth of promotional'materials, excellent displays, and samples, which are put to inadequate use or are just plain allowed'to gather dust in t-he baik room.

When there is no intention to use these materials, they ought to be refused. On the other ha.nd, some dealers try to be'all things to all people, and are lost in the clutter, a clutter of posters and various gimmicks and displays from so many people that confusion reigns supreme with both the dealer's own salesmen-and his customers as well.

But, using this material properly is not the complete answer-not bY a long shot.

(5). And this takes us to responsibility number S.-the one which is probably the most important of allthat of product availability. You can generate interest and a potential sale through good salesmanship and proper use of the merchandising tools, but if you do not have the material in stock, the sale can be (and often is) lost forever. As buying habits change, and this is happening rapidly, the important matter of "Having Adequate Inventory Of The Right Kind" becomes more and more vital.

We had considerable experience with what was thought to be an excellent stocking dealer program during 1961. Time after time, our salesmen reported that dealers only with reluctance put into stock good profit specialty panels along with their regular commodities. And, time after time, these same dealers, much to their surprise and joy, found it necessary to reoirler these specialties even before their accounts on the original inventory were due. These successful stocking dealers used sales tools, too. Their salesmen took advantage of the brief and wellplanned training sessionscrammed with sales techniques and new product information-and used to advantage the national advertising tie-ins which also were available.

(6). More on "tie-ins." They can amount to a valuable bonus for any retailer. The first of these is the"Advertising Tie-In With The Manufacturer's National Advertising." True, some of these free ad mats are a waste of the manufacturer's money and

wasted opportunities for the dealer. However, if used properly, and at the right time, they can be real moneymaKers.

One recent natiirnwide survey indicated that most building materials dealers invest about 2.3 per cent of sales in their local advertising, including newspaper, radio, TV and direct mail. The same survey indicated average dealer sales gross was between $100,000 and $200,000 a year, and the average expenditure for advertising was about $2,000 annually. But how much of this is wasted? How"-much of it brings in the minimum rather than th.e maximum in sales ?

The answers to these questions lie, to a considerable extent, we believe, in wise and prudent tie-ins with national 'advertising.

For example, our, cooperating deal'ers in February, have received what we ha"ve ihosen to call a 1962 "Profit Planner." 'It'lists the type of ad being scheduled, when it is to run, and in rvhich magazine. The dealer then can plan his local tie-in advertising to strike whilethe iron is hot. In this way, money spent for national advertising becomes local advertising and the combined investments pro'duce better results.

(7). Proper "in-store" promotion is important and your supplier depends upon you for it. Once the customer is in the store, he can buy or not buy. He can buy a small item ora big package. Here we are talking about "Store Layout, Placement Of Stocks, Banners, Pennants, Planning Desks, Home Improvement Suggestions, Window Displays, Special Islands, Directional Signs To Items In The Sheds, Offers Of Hetp On Finance, Selling The Package, And The General Selling Atmosphere." This, of course, can be overdone. I\{ost often it is "underdone." All these point-ofpurchase aids are available from those manufacturers who depend so heavily on the dealer for distribution.

(8). "It Costs Money To Develop Sales Leads." Isn't it then the dealer's responsibility to pursue them? What about these people who don't come into your shop at all, but write directly to the manufacturer in respouse to his national advertising instead. This can happen whether or not there is a coupon on the ad. Some of these people are just curious but many are hot potential customers with a particular project in mind. Many manufacturers route these leads back to their dealers with all the data available. Some retailers ignore such leads completely for one reason or another. Some retailers, on the other hand, follow through and find a profitable percentage of immediate sales, plus a background of good will and contacts that eventually lead to future sales. f)irect mail or telephone often are

used successfully after the cream is picked off for direct contact.

Are you encouraging your suppliers to send you these leads ? Are :you ertcouraging your own salesmen to take advantage o'f every sales opportunity presented in this manner ?

(9). Do you accept the sales train- ' ing which is ofttimes available to you ? It probably would be nice for every dealer to send his crew back to college for a short course in merchandising and selling. But let's be practical. There are other methods available, however. and I would think it a responsibiiity of thi dealer to discover what they are and to use them.

Did you know that ideas used in some progressive public and private schools are adaptable at the dealer leveJ where time is critically important? By a combination of sight and sourid, a"ctam" course in sales techniques-How to build a sale from a pound of nails into a new room-or how to remodel a home-or build a new garag'e can be completed in half an hour or 45 minutes with the new "talking book" techniqne. This method uses an illustrated and simplified text with the teacherfs voice. on a record player. Such sessions have proved to be "iust what the doctor ordered" for hundreds of dealers throughout the countrv last vear. Because of its success, tiris -eihod, with improvements. is being used again this year. -Subjects range from "Building A Large Sale" to the details on how to provide and handle "Instant Financing For Customers."

(10). This suggested responsibility is that of the dealers being alert to what is new-what is available for what use. Time must be taken to learn of these opportunities in the first place. He should take the time to listen to the reasoning of marketing experts who have develooed these various marketing aids, and to take time to consider adaptation of these ideas to his own operatlon.

This points to the changing marketing picture whether it involves salt, sugar, autos or building materials. Not the least important of the items in this modern picture of marketing is a conflict with some very old and very well entrenched ideas about buying and selling.

There is an old adage, perhaPs first viritten with the tipof a buggy whip dipped in the old ink well, to the effect that sharp purchasing is the keY to profits. '

Good buying is vital-no one can deny that. However, there are new and equally important keys. T!" cracker- barrel and the buggy whiP have been displaced. Crackers are in a neat package in an attractive display, and the buggy whiP is confined to the "harness racing" set, which is (Contuvued, on Poge 22)

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To All supreme Nine Members'

Erich Maria Remarque, who wrote "All Quiet on the Western Front" defined courage as "The Flight Forward." I think it is more than that. It is the quality a person has that enables him to "Flee Forward," to perform bravely. Some persons know no fear, are incapable of it. That is their nature: no credit is due them forit. The courageous person is the one who quakes inwardly but does what must be done,anyhow. His courage enables him to fight in spite of his fear.

If decorations were given for courage, not just heroic exploits, not only the men on the battlefields but many civilians whom the world scarcely notices would be wearing medals.

Keeping on, when the going gets really rough; sticking, when you would rather run away; fighting your daily battles with your heart, when there's not much else leftto fight with-such is the stuff of courage. You probably have more of it than people will ever know.

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Northeqstern Lumber Monufqclurers Begin Promotion Progrom

A new promotion program for Northeastern lumber and wood products has been launched by the Northeastern Lumber Manufacturers Association, according to Ernest Broderick, executive secretary of the organization. Aim of the program is to provide the lumber manufacturing and building trades as well as the general public with continuing information about the growing Northeastern forest industry.

Educational folders, "Your Neighborly Northeastern Woods," have been prepared for distribution. They trace the historical development of the lumber manufacturing business and provide valuable information about wood uses in homes, interior decorations, furniture and other applications.

AN AUTHORIZED DEATER STONE PANELS

Colorful displays by the association will be used at several major fairs and shows to carry the interesting story of Northeastern woods to the trade and general public. Significant facts about Northeastern cherry, yellow birch, hard maple and white pine, as well asthe wide variety of other softwoods and hardwoods will be explained. Reports dramatizing the durability and special features of Northeastern lumber also are being prepared for release.

In addition, educational editorial features will be sent to newspapers, emphasizing the versatility and durability of Northeastern forest products.

"Members of the Northeastern Lumber Manufacturers Association are undertaking this promotion program to increase the public's understanding of the $72 million a year Northeastern lumber industry," Broderick explains.

Campers, hunters, skiers and other recreationists tallied up more than 100 million visits to National Forests in 1961 -equivalent to one visit each for more than half the population in the United States.

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The Responsibiliry of Deslers

(Continued, from Page 78) not a large market. This same thing has happened to some of our old favorite sayings in the selling game.

(11). For example, the old "shoPping around," buying in small lots lrom a number of suppliers of the same item, actually has forced some distributors to such a small-lot sales basis that they have found themselves, in effect, absorbing the costs of retailing. Many of them, saddled with these costs, have decided, PerhaPs with some justification, to go all the way and sell "direct" to recoup some of those expenses. In many instances, buying practices which are too "astuie" can save nickels, while dollars are being lost for lack of a good "give and take" supplier-customer relationship. The real money is to be made bY taking on one good line, using all of the merchandising tools available, attaching a proper markup and running with the ball. The dealer cannot possibly be everything to all people and it is quite certain that too many competing lines in the same shop only coniuse the public and eliminate the spirit of loyalty which makes enthusiastic selling possible.

'

Lef us now take a look at the real functions of the distributor and the retailer, their real reason for being a part of our economic life.

(12).Most people will agree, without question, that "the function of the distributor is to concentrate buying efficiency in large lots in order to provide, in a particular locality,-- _a lmaller, economical inventory of different products which fit the retailer's needs."

(13). Now, in the case of the dealer, two factors have, in mY oPinion, led to upsetting traditional channels of distribution :

First. the pressures of competition and "Small Lot Purchases," brought on to sofire extent by the "shoPPing around" philosophy previously mentioned, have deluded some distributors into bypassing retailers purely for the sake of keeping or increasing volume.

Second, and this rests on the dealer's shoulders, some dealers have fallen into the old trap of sPending too much time trying to buy cheap and/or direct and not devoting enough time and effort to good merchandising practices. This hai been called "nickel and dime" discounting and is in effect, forcing extra service from distributor or eliminating him entirely. These are services he cannot afford arrd he must seek a solution.

The dealer may think he is doing his supplier a favor bY shoPPing around'ind "spreading the business." Actually. he is only increasing the clistributor's costs. and. by doing this, increasing his own costs. This forces

distributors to handle retail quantities at wholesale prices. Something has to give somewhere.

Please do not mistake my intentions on this subject. Admittedly it is a touchy one. However, I would be rnuch less than honest with myselfand with you-if I did not raise the question of proper and economic channels of trade.

There are a great many benefits for merchandising-minded dealers who support the kind of policy I have outlined. Strong and reputable distributors, whose pricing policies are geared to selling through the dealer as a key member of the distributio'n team, are in a position to provide dealers with merchandising support, and to bring the benefits of broad promotion programs to the dealer level, to provide sales training aids for the dealer, along with countless other benefits made available inthis system.

(14). As a matter of pure economics, the only way in which distributors can continue to provide these vital services is through dealers who are willing and able to face their responsibilities within their own sales area, and to support those who can help them do this. The retailer in many areas must make an important decisibn. His business life may ride on the outcome.

This all adds up to, the assigned srlbject-"The Dealer's Responsibil- ities To His Distributor And Manufacturer." What it really adds up to is the "Retailer's Responsibilitv To FIimself," and to the^whole field of building material merchandising. This brings me to one last point andit could be a somewhat touchy one. It is that suggested responsibility of helping the manufacturer or distributor to the extent of supplying him with sales leads. Certainlv. thisis no suggestion that dealers -should give away potential customers they arJset up to serve. That would be absurd. Ffowever, many major construction jobs or other industrial projects requiring carload lots or custom items, because of their size or scoDe. mav at times be outside the realm of pos- sibility for the retail dealeryet he may know all about it and have connections whicl-r could be utilized to the benefit of his loyal suppliers.

(15). Sometimes sales of this nature rn'ould mean nothing to the retailer, but can mean much to the manufacturer, and often the retailer, by calling in his manufacturer or jobber, places himself in a position to handle part of a big job or part ofa package, where he would have had no chance to touch any of the business otherwise. This, I realize, is moving into an area where the lines of demarcation are sometimes very thin-but where there is mutual trust and loyalty, it can work. It is simply a matter that individual retailers and their suppliers

must develop togi:ther, if it is to work at all.

To summarize, there is a burden on the manufacturer or distributor to provide merchandising support, tools and counsel where needed; but the ultimate responsibility for making our distribution team function rests with the final link in the chain, the retailer, and when some or all of these responsibilities are overlooked or ignored, he is ofttimes bypassed.

More dealers must become merchandisers on a planned and continuing basis if our system is to work with the greatest possible efficiency. There are many successful examples of such merchandisers in this audience today who are trying to make it work.

Briefly, then, let us summarize the suggested dealer responsibilities:

(1). Suggest new product ideas and improvements,

(2). Suggest merchandising improvements.

(3). Allocate adequate time to qualified sales representatives.

(4). Use the merchandising aids that are available-and handle them like monev.

(5). Keep an adequate inventory to make plus sales possible.

(6).Take advantage of the tie-in for your advertising.

(7).Take advantage of the tie-in for your in-store promotion.

(8). Follow up advertising sales leads.

(9). Take advantage of the "painless" sales training now a.vailable.

(10). Don't save by buying nickels while losing dollars. Don't force your iobber to become a retailer. -

(11). Pass along sales tips.

Those are some of the responsibilities-there probably are more.

Distributors have a great deal at stake, too, but many are agreed that they do not have as much at stake as the retailer. The cold, harsh fact is that some distributors already have counted the dealer down and out. If retail dealers are, in fact, passing from the picture. distributors will have to move in and fill the gap.

But many forward looking dealers have shown the way, aud are moving ahead as part of this marketing team along with their distributors and their manufacturers to become better merchandisers, using every tool available and making it pay off. This progressive type-those who are willing and able to adjust to changing conditions-will be doing business at the same old stand for a long, long time.

Some have said that we who believe in the strength of dealer distribution are "gambling."

Maybe we are gambling on the dealer. but. as was related in the beginning, I believe we are gambling on a sure thing.

Thank you.

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Concaf and Sporfs Program

Highlight Inglewood Hoo-Hoo Meetins

lnglewood Country Club golf course was the scene for the golf portion of the February 2 Los Angeles Hoo-Hoo No. 2 meeting where the players teed off at precisely 9:59 a.m. Don Gow, golf chairman, cheerfully waved goodbye to the energetic cats, knowing that eighteen up - and - down holes would mean eventual prizes for a few and sore muscles for the rest of them. And, as usual, Don was right; many of the players pooped out on the ninth hole, while others went on to win the coveted trophies.

Golf Winners

The winners were: Low Gross. Kenny Kenofel (78), I-orvNet, Jim Martindale (62), lst Low Net of the First Flight, George Wilson, 2nd Low Net of the First Flight, Don Gow, lst Low Net of the Second Flight, John Gordon, 2nd Low Net of the Second Flight, Ted Avram, Third Flight Winner, Jim Martindale, Low Retailer, Don Swartzendruber and Low Guest, Phil Cantin (79).

At 6:09 p.m., in the Inglewood clubhouse, the Hoo-Hoo "nine" sat down

at the initiation table to concatenate a large litter of kittens. Each kitten solemnly partook of the ancient rituals and became a member in good standing of the Los Angeles Hoo-Hoo organization. Those initiated were: Jack Johnson, Charlie Strait, Joe DeMarco, Phil Rutledge, Bob Taylor, Bill Rogers and Mike Walsh. Rex Oxford supervised the initiation ceremony.

Following the concateriation, an hour of merriment was observed in the Inglewood refreshment bar. Francine, the famous accordionist and songbird, entertained the members and g:uests with her warm renditions of bolh old and new melodies.

When the Inglewood clock struck 6:59 p.m., the friendly gathering of Hoo-Hoos took their places at the dinner tables, to enjoy a meal that only the experienced Inglewood chefs can prepare.

Following dinner, President Joe Petrash announced that John Osgood had been selected as the Hoo-Hoo to receive an annual award for outstanding contributions to the club and the industry. Joe also named the list of

nominated officers for the year 196263: Ben Gardiner, Snark; Ole May, lst vice president; Don Gow, 2nd vice president; Wally Lingo, 3rd vice president; and Phil Kelty, secretary-treasurer. IJnanimous vote elected the new slate.

Roy Smalley, manager of the Dodger Clinic, was speaker of the evening, delivering an amusing and informative talk on the ups and downs of baseball.

. Big P'rize Unclaimed

At the conclusion of the speech, Joe Petrash announced that the time had arrived to dip into the fishbowl and pick out the names of the winners of the big door prizes. First on the agenda of prizes was a one-time shot at the century note. John Donnelly's name was called-unfortunately he was among the missing. Thus, the big prize is still coming up (March 16, maybe?). The regular $10 door prize was won by Barnev Lescoulie.

Joe Petrash then concluded the meeting by inviting all to attend the annual Hoo-Hoo dinner-dance at General Lee's in Chinatown on March 16.

Son Diego Hoo-Hoo

To Hold Concqt IIarvc,r' \\:. lioll, Srr:Lrl< tii tlrt' L'rri\(r':(', lt;r. :1t't',1,1,,1 iln irrrit:rli,,rt lrr :Lttettrl tlrc\larch 2.1, 1(Xr2 Sarr I )it's.o

IIoo lloo Clul> \o. .l (.orrc:rt to bc lrt''lrl :rt tltt l'rrr'plt' C()\\' Ii(':taI1l1'atit. -l'lrose c()1r)lnitt('cltt('rr r('sl)ollsiblt' ir.'r tll(' ('\'rnt arrc l'-tl (ittvotto, I-utttllcr l',rrilrlcrs Srrlrplr' :irvirrg ['-t-1'c, Ilonre-

cr:rit Sul)l)l-\' C.ri. : l),r'rt f lclrrloslr, '['ar'tt'r \\'r'bstcr & -l ohrr:on : I.iill IJ:rrr-e,r'. 'l':rrter \\'r'lrstt'r & .lolrtsou; \\'rL,r'ne it:ute-r', Srrllir':tr l l:rrrln oorl l-trttrbt'r :ul(i l'-rl J,r'runr. .\nrcrit':itt I'rotlrtcts.

TOP: LEFT: (left ro right) Bill Bright, Joe Petrosh, Ben Gordiner qnd Hqrold Cole listen to 5pori's Speoker, Roy Smolly. RIGHT: New kiitens Jce DeMorco, Chorlie Stroit, Jock Johnson, Phil Rutledqe, Bcb Toylor, Bill Rogers qnd Mike Wqlsh line up for iniriotion. NEXT: LEFT: "Frqncine" sings to Fred 5mith. RIGHT: (left ro right) Bob Toylor, Phil Rufledge, M ke Wolsh, Jim Kirby ond "Froncine" sing the old songs. NEXT: [EFT: (left ro right) Phil Kelty qnd Ben Gordiner present door prize io winner Borney Lescoulie. CENTER: The ISth hole wos on uphill climb!

RIGHT: (left to righr) Don Swortzendruber, Doug Mople, Deon Jones qnd Hqrold Cole sit on the "nine." BOTTOM: [EFT: "Frqncine" renders her vision of "Sweel Adeline." NEXT: (left ro right) "Nine" members: Joe Petrosh, Don Dick, Kenny Kenofel, Jim Frirchey, Wolly lingo ond Jchnny [iponi. NEXT: Members ond guests engoge in fovorite posiime. RIGHT: (left ro righr) Ben Gordiner ond Jchn Osgood try to hit the hole.

"The Best Concql Ever"

As promised by advance bulletins, the Shasta Cascade Hoo Hoo Club No. 133 held its most successful and enjoyable Concat at Redding on Janu?ry 26. This was attested b1138 mem- !-ers present, including - dignitaries Vaughn Justus, Supreme Scrivenoter from Albuquerque, New Nlexico and C. D. LeMaster, Seer of the House of Ancients from Sacramento. Members lrom Los Angeles, San Francisco, Sacramento and Susanville. California. also Reno, Nevada and lledford, Oregon rvere in attendance.

A class of 24 Kittens enioyed the impressive ceremony conduct-ed by this Degree Team:Cail Thomsen, president of Shasta Cascade Hoo Hoo Club as Snark; Roy. Dunbar, Vicegerent Snark for Redding as Senior Hoo Hoo; A.L. Kerper, as Junior lfoo Hoo; Ervin Bartel, as Bojum; Bud Frank, Sec- retary of Shasta Cascade Club as Scriveno-ter; Robert Voegtly, Viceger- ent of Medford, Oregon as Jabber- wock; Hugh Pessner, Past State Dep- uty Snark as Custocation Curt Brown, President of Susanville Hoo Hoo No. 37 as Arcanoper; A. F. Horning, Vicegerent of Reno as Gurdon, Vaughn Justus was Visiting Officer and C. D.

LeMaster sat with the Degree Team. The tests and additional stunts were carefully planned and to the delight of all in attendance. The Kittens were duly impressed, some more than others.

Chairman A. L. Kerper had as his lgmmjltee Jim Baskins, Earl Deering, Tim Mclndoo, Bob Mosby and Do1 Prusia, as well as President Carl and Secretary Bud.

Vaughn Justus and C. D. LeMaster gave fine reviews of Hoo Hoo fnternational since its inception in 1892 and their talks were educational to new and old members alike.

Kittens initiated January'26, 1962 include: Robert L. Dooney, R. L. Dooney Lumber Company, Redding, California; Alfred B. Craig, Fruit Growers Supply Co., Susanville, California; Clemente Cantu, Dee Lumber, Inc., Redding, California; Chester L. Atkins, Shasta Moulding Co., Redding, California; Dean Lansing, Lansing-McIndoo Lumber Co., Redding, California; Jay Powers, Lansing-Mclndoo Lumber Co., Redding, California; Paul Aughman, Western Buyers Co., Redding, California; Mel Riffel, Shasta Forests Co., Redding, California; LeRoy E. Holt, Dant & Warnock, Inc., Redding, California; August W. Eilers, Fruit Growers Supply Co., Susanville, California; David S. Dealey, Diamond National Corp., Red Bluff, California; Joseph C. Akers, Diamond National Corp., Red Bluff, California; William Dennison, Diamond National Corp., Stirling City, California; Roy D. Berridge, Diamond National Corp., Red 8luff, California; Joseph Shipsey, Diamond National Corp., Red Bluff, California; William Koftord, Diamond National Corp., Anderson, California; Robert E. Green, California Div. of Forestry, Red Bluff, California; Roy E. Glassow, Diamond National Corp., Redding, California; John Fair, U.S. Plywood Corp., Redding, California; Ted Nelson, D,iamond National Corp., Paynes Creek, California; Lester Paddock. Tefco Corp., Redding, California; David Michael Malone, Scott Lumber Co., Inc., Burney, California; Arthur A. Pozzi, Hancock Lumber Co., Lake Grove, Oregon; Donald.E. Crane, Crane Mills, Corning, California; Kenneth R. McMillan, B & D Sales. Redding, California and, Juarez C. Fisher, U.S. Plywood Corp., Anderson, California.

Hcrry Flynn Retires

From Redwoods to roses and from Commons to camellias is quite a transition, but such is the case of Harry Flynn who retired this month after more than 40 years in 'West Coast lumber activities. A graduate of the lJniversity of Washington and an

overseas veteran of World War I. Harry was practically raised in the woods of the Northwest.

From cruising timber, to mill super- intendent of the old Blodell-Donovan and Puget Sound mills at Bellingham, he _gained a keen knowledge of mill and retail production facts and when he came to California in 1930, he worked as dock and yard superintendent at the old Patten-Blinn main plant in Wilmington.

He was hired by Frode Kilstofte. President of Rossman Mill and Lumber Co., Ltd., Long Beach in 1949. At that time, the now huge Cherry Avenue yard of the Rossman Mill and Lumber Co., Ltd., had one fork lift and four trucks, with 12 to 15 men in the yard and a small office personnel.

Working in close harmony with the owners, lVIr. Flynn was in a large way responsible for the production factor of Rossman which grew to major status and streamlined service in the past few years. Today the production yafd encompasses some 15 acres, uses five lifts and a large fleet of trucks and truck and trailer rigs and employs up .to 100 lumber ordermen, operators and truck drivers.

First to work and last to leave. the husky yard boss belies the fact he has reached 65 . the first Rossman employee incidentally to retire under the California Lumber Association of Southern California Retirement Plan. At a retirement dinner from Rossman I\{ill and Lumber Co., Ltd., in his honor, gvien by Company executives, the big fellow denied the sniffles and misty eyes were due to emotion "Hay Fever," he insisted, "from weeding in his beautiful garden."

Leht 24 Kitlenr receive Hoo-Hoo initiotion riter from club l.lo. 133 dcgrae teom. From left: Voughn Justus, Roy Dunbor, A, !. Kcrper, Bud Fronk, Eru Bqrtel, Corl lftonsen, Bob Voegrly, Hugh Pesrner, Curl Brown. Fulton Homing onJ c. D. lemoster. Righr: PiJrured ore Bud Fronk, c. o. tellosLr,'vougt|r Jusiur, A. l. Kcrper, Roy Dunbor ond Ccrl Thomren.

Voughn Juslus, Suprerne Scrivenotel, Albuquerque, New l/lcxico ond C. D, LcMoster, Seer of the Houre of Ancients, Socromento, are omong those digni- lorir3 pre$nt ot thc Shorto Carcode Hoo-Hoo Club No.133 Concot.

HARRY FTYNN

Kindly Comperition is Strictly Modern

Kindly, friendly, tolerant competition is a product of our modern civilization that was unknown in the earlier days.

The history of the world shows that until a few sh6rt decades ago the human mentality could not conceive of friendly toleration of a competitor.

The old gods, the old kings, the old nations, all conceived it to be their duty to destroy their competitors, or make them their subiects. That there was room for allthat the world migit thrive on competition-that men and new things would develop cooperatively-was too great for their narrow comprehension.

Even the God of Israel describes himself innumerable times throughout the Old Testament as a "Jealous God."

Take the history of cities. Throughout the back ages, no city_believed it could live, if another great city piospered. Cato went to Carthage as an ambassador, and he yas so impressed with the prosperity and power of Carthage that he became obsesied with the idei that for Rome to live, Carthage must die. He made his eternal slogan the words "Delenda est Carthago !" (Carthage must be destroyed.) He used it in all addiesses to thJ Senate and to the people of Rome, until he brought about war, and Carthage was wiped from the face of ihe earth.

Gato did not realize that Carthage was helping civilize the world, and that through civilization the *orld would become better, and Rome would become better.

We have merchants today with the Cato instinct. who think_ their only hope of prosperous business is by cutting the throat of all competition.

They, like Cato, and like the ancient thinkers, are merely behind the times. Their thoughts, and methods, are still in the dark ages.

_ Cooperation and competition both are necessary in this day and age.

Sweoring

"Johnny," said the minister to one of his small parishioners, "every time I hear vou swear. a cold chiil runs down my baik."

CATXNDAR OT COMING IVNNTS

Dubs, Ltd. Second Invitational-March 16. Peninsula Country Club.

Los Angeles Hoo-Hoo Club 2-March 16. Annual dinner dance at General Lee's in Chinatown. Hoo-Hoo-Ettes will participate.

Lumber Merchants Association-March 16. LMA Roundtable, Jack Tarr Hotel, San Francisco.

Oakland Hoo-Hoo Club 39-March 19. Hockey Nite, S. F. Seals vs. L. A. Blades, dinner at Englar's Restaurant, l0th & Market Sts., San Francisco, tickets $6.25 including dinner and garne ticket, Jack Koepf, chairman.

Salt River Valley Hoo-Hoo Club No. 7?-March 20. Golf tournament, 11:59 a.m., Thunderbird Countrv Club. Dinner and annual baseball program.

Sacramento Hoo-Hoo Club 109-March 2L. Monthly dinner meeting, Robinhood Caterers, 1314 Alhambra Bh'd.. Sacramento,

"Gee !" said Johnny. "If you had been at our house the other day when Dad caught his finger in the door, you'd have frozen to death."

Sociqlism

Ife was a Socialist of the talkative kind, and he was explaining the philosophy of redistribution of wealth to a listener. All property, he said, should be equally divided. The other asked: "If you had two houses, would you give me one of them ?" "Sure I would" said the Socialist. "And if you had two horses, would you give me one of them ?" "Sure." "And if you had two cows would you give me one cow?" "I certainly would." "And if you had two shovels, would you give me one shovel?" "Wait a minute-none of that," cried the Socialist; "you know I've GOT two shovels."

Wood

Which reminds us of the cockney lvho came to Canada and started a hardwood lumber-yard. His name was Oxenham (pronounced H' ox 'n 'm). He lived in 'amilton, H' ontario, and he carried in stock hoak, hash, helm, 'ickory and other'ard woods, and one day 'aving solcl a 'ell of a lot of ickory 'andles for 'oes, 'e 1ed a blushing bride to the halter and lived 'appily hever hafter.

The Mqrseillqise

How a nation that marches to "The Marseillaise" could ever be defeated, is hard to understand. When a crowd rises and sings fromtheir hearts that most thrilling of ali martial airs, the weakest arm turns hard as oak; the sof iest heart becomes a fountainhead of courage; the lowliest citizen longs for some targ'et like the "Fuehrer's Face" to cast a glance at. Ah, that Marseillaise ! Whenever you go looking for a tune that works miracles with human beings. and does it instantaneously-you need go no farther. The order has been filled. Suielrr the Fren"ch nation, with a song of its ownthat transfbrms the human soul in the passing ofa moment, can never be destroyed: it must rise again. Even though it had nothing to iecommend it but that song, that nation should nevertheless live forever.

Black Bart Hoo-Hoo Club 181-March 21. Monthly dinner meeting, plans to be annonnced.

West Coast Lumbermen's Association-March 2l-22. Annual meeting, Multnomah Hotel, Portland, Oregon.

San Diego Hoo-Hoo Club No. 3-March 23, Dinner and concat. Complimentary cocktail hour hosted b1' Solana Lumber & Builders Supply Company. 6:59 p.m., Purple Co\ry- Restaurant, 6160 Missiorr Gorge Road.

San Fernando Valley Hoo-Hoo Club 209--March 23. Golf, dinner and concat. Knolhvood Country Club. Bob Merritt of Merritt Lumber, golf chairman.

San Diego Hoo-Hoo Club No. tsMarch 23. Concat. Further details to be announceC.

San Francisco Hoo-Hoo Club fMarch 27. "Game Nite," Leopard Cafe, 140 Front St., San Francisco.

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, specification writers, etc., are invited. Further details to be announced.

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APR,IL

Lumber Merchants Association of Northern California-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite National Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco, California.

Salt River Valley Hoo-Hoo Club No. 72-April 17. Golf tournament, l1:59 a.m., Scottsdale Country Club. Dinner and program.

Los Angeles Hoo-Hoo Club S2-April 20. Lakewood Country Club. Golf and Guest Night.

National Building Material Distributors Association- Aprll 29-May 2. Spring Convention, St. Francis Hotel, San Francisco.

,NAY

Arizona Retail Lumber & Builders Supply Association-May 3-5. Annual convention at the Superstition Ho in Apache Junction. G. R. Michaels, Association secretary-manager, 4740 N. Central Avenue. Phoenix 12.

National Lumber Manufacturers Association-May 7-10. Board of Directors and Committees, Spring meeting. Beverly Hilton Hotel, Beverl_r' Hills, Calif.

National-American Wholesale Lumber Association-May 8-10. Annual meeting, Edgewater Beach Hotel, Chicago.

American Hardboard Association-May 8-10. Semi-annual meeting, Hotel Benson, Portland, Oregon. Donald Linville, executive secretary, 205 West Wacker Drive, Chicago.

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

Los Angeles Hoo-Hoo Club f2-May 10. To be held in conjunction with annual convention of Lumber Association of Southern California.

Salt River Valley Hoo-Hoo Club No. 72-May 22. GolI tournament, 11:59 a.m., Paradise Valley Country Club. Dinner. Annrral membership meeting and election of 1962-63 officers.

Hearin Lumber Handles Rogue-Ply

A nerv name in plywood "has arrived." It is Rogue-Ply, and it is coming out of the nearest plant in this major plywood center. Capacity of the efficient new operation is given as 5,000,000 feet on a three-sights basis, approximately 85/o sheathing and the balance sanded plywood. All production is TECO tested.

Acting as sales agents for the new plant is one of the area's oldest lumber sales organizations-Hearin Lumber Co., founded in 1939. Operating nationally-the firm has its own warehouse and distribution yard at Clearwater, Fla.-Hearin handles all species of West Coast lumber, plywood and moulding.

Hearin Lumber will ship Rogue-Ply

in unitized carloads consisting ol 24 painted bundles, each 35" high, to the carload, according to Joe Hearin, head of the firm. Besides making handling, counting and weighing easier, this system will automatically protect new minimum freight rates on shipments from Medford, Hearin explained.

Rogue-Ply is staffed with key personnel experienced in plywood manufacturing. General manager is Doug Gordonier, plant manager Glen Leach.

Hoyword Lumber Promolions

llomer M. Haylvard, General Manager of Hayward Lumber Company, has anounced two promotions within his firm.

Sherwood Causley, a sixteen year veteran of Hayward Lumber Company, has been promoted to the position of assistant general manager. Mr. Causley joined the lumber firm in \\'atsonville in 1945. He has been Salinas branch manager since his transfer from Mratsonville in 1951.

Arizono Mqn Designs Pump For Fqllout Shelters

Gilbert Raymond, an engineer of Tucson, Arizona who turned lumberman, couldn't find the kind of air pump he wanted for the fallout shelter he is building at his home, so he designed one of his own.

Result? He is now in the manufacturing business. Orders have been taken for over 50 of his hand-cranked pumps, the first being sold in October.

Raymond's invention, the Ray-Capps Air Pump for Family Shelters, weighs 25 pounds and is 22 inches high. It runs by a belt and has no gears.

It can be l-rand operated in case of power failure, or easily motorized for recreational use of shelter.

It is stated tl-rat it provides a dependable air supply for up to 13 people, and has been approved by Civil Defense Engineering.

A comoanion unit. also of Ravmond design, is a filter. Air is pumped through layers of Fiberglass.

After Gilbert Raymond had first planned the pump, he took his design to Capps Manufacturing Co., a Tucson firm engaged mainly in making blowers for steam-cleaners. Civil Defense officials approved the pump, Capps made a mock-up, and production is now underway.

The Ray-Capps Air Pump is distributed by Neal B. Waugh Lumber Co., of which Raymond is the manager. His father-in-law, Neal B. Waugh, is president of the firm.

Howard Graulich has been promoted to Salinas branch manager with the advancement of Causley. Mr. Graulich is a long time resident of Salinas and 'rvas formerly associated with Moore Lumber Company before he joined the Hayward firm in 1957.

Redwood siding needs no paint or other finish at all; left unfinished, it will weather gracefully, gradually losing its red tones and eventually bleaching to a driftwood gray.

SHERWOOD CAUSIEY

Lcft: Joe Hecrin, presidenl of Heorin Lumber Compony, soles lliddle: Joe Heorin and Doug Gordinier, ploni monoger. Righr: soles monoger.

ogenl for Rogue-Ply sedtod ot his oftce. Chorler (Chuck) Housel, Heorin lumber

For further information and for dealer inquiries, write Gilbert

R"ymond, Neal B. Waugh I-umber Co., 4729 E. 22nd St., Tucson, Arizona.

Gilbert Roymond ftrs o ftlter on the hond-operotcd oir pump designed for follout shelter u:e. Coppr Monufocluring Co. of Tucson, Arizonc ir producing thc purnpr cnd filters. Here thc model ir rhown hooked to o bicycle whcel. Roymond soyr, '^fou cqn g6t your cxercire ond run lhe purnp ol the :ome lime." (Jock Shcaffer photo by Dick Wisdom.)

Home Owners intending to do their own work, elc, Accurqte Cost from $2OO oddition to o $30,000

U. S. Plywood Acquisirion of Cascqdes Plywood Approved

Shareholders of Cascade Plywood Corpora- U. S. Plywood also acquires Garyville tion. Portland, Ore., on February 8 approved Land Company, a wholly-owned Cascades sale of all assets of the company to United subsidiary that has leased to oil. companies States Plywood Corporation in exchange for for exploration a portion of the 32,000 acres 407,757 shares of the latter's common stock. of land in Louisiana owned by it. S. W. Antoville, chairman of the board of Cascades rounded out 1961 with $17,882,000 U. S. Plywood, and Charles W. Fox, presi- sales on which the firm earned $1.59 a share. dent of Cascades, stated that the deal will be Earnings of U. S. Plywood in the year consummated during the next three weeks. ended last April 30 on $256 million sales Dissolution of Cascades, which was ap- were $2.55 a share. The firm has projected proved at the same meeting, will result in a figures that would indicate the current fiscal distribution to its shareholdlrs of USP com- year will bring marked improvement in earnmon stock at the rate of 7/l0ths of a share ings on an estimated $290-$300 million sales. for each of the 582,510 shares of Cascades The merged companies would account for stock outstanding. U. S. Plywood common about seven per cent of the fir plywood instock closed on the New York Stock Ex- dustry's production capacity in the United change Wednesday, February 7th, at $48. States. U. S. Plywood's standing timber incascades is ,among the top 20 wood prod- ventory, owned or controlled, will be inucts companies in the .or.rtry. Inadiition creased to more than eight and a half billion to operation of the large -.Jt.rr. softwood board feet' plywood manufacturing facilities located in U. S. Plywood is currently the world's Lebanon. Ore., and Polson, Mont., the firm largest distributor of plywood and allied is a producer oI a hardboard (Lebanite) and materials, buying and setling as much again a plywood-hardboard laminate (Lebanex) in dollar volume as is manufactured in the that is sold largely to industrial users. The company's own 52 plants located in ll states company also specializes in factory cut-to- and Canada. Among important products sold size plywood and hardboard machined for are softwood plywood, prefinished hardwood a variety of industrial applications and has plywood panelirtg and doors, a patented flakepioneered in the production of exterior, deco- board (Novoply), lumber, a high pressure rative plywood sidings for the residential plastic laminate (Micarta) and an all-mineral home market. asbestos panel (Glasweld) used primarily for U. S. plywood, which has purchased under facing commercial buildings and apartment contract Cascades' softwood plywood pro- nouses' duction since 1944, will be acquiring for the Much of the company's growth from $4 first time extensive hardboard production million in sales when it first went public in facilities. Cascades' plant in Lebanon, Ore., 1937 to the nearly $300 million estimated by has the capacity to turn out 90 million square company officials for the current fiscal year, feet of the product alnually. has resulted from its development of an ex-

Other assets of Cascades included in the tensive wholesale branch network in 148 transaction are a veneer plant and stud mill major trading areas in the United States and in Reedsport, Ore., and approximately 1.1 Canada. These branches stock as many as billion board feet of old-growth timber, prin- 2,0O0 difierent items and in total represent cipally Douglas fir, owued or under contract. an inventory upwards of $30 million.

Globe President Discusses Use of Fire Protection Gootings

"The various governing bodies of the fire services have recognized fire protective coatings for years for interior application, but have hesitatecl in recognizing such coatings for exterior application for reasons best known to them," explained Harry C. Millerburg, president of Globe Coatings and Fireproofing, Inc., Los Angeles.

As a result, in 1952, the Association of American Railroads assigned the problem of developing an exterior fire protective coating to railroad fire prevention engineers. The AAR Laboratory in Chicago conducted qualifying tests and large scale field tests. Coatings meeting these specifications were placed in actual use throughout the country, Subsequently, these developments were improved upon and refined for commercial purposes, and have been commercially available for five years.

Many fire officials are familiar with, and have witnessed tests of these products. 1\[unicipal regulations f orbid endorsements of such products; however, many public utilities in our area utilize these materiais to protect critical pole lines, flumes, and other structures situated in isolated and dangcrous fire locations.

"Acknowledged that some oI the proposed restrictions will assist in preventing future holocausts, but complete non-combustible construction is highly unrealistic and will not do anything for thousands of existing structures in the canyons and hills that have,

at least in part, some combustible construction such as wood, shingles and shakes," Millerburg said.

These homes are candi<lates for fire protective coatings, the cost of which will be no more than regular maitrtenance paint and in some cases considerablv less.

Georgio-Pocifi c Tcrkes Honors

For the third year in a row, Portland-based Georgia-Pacific has taken houors in the national 1961 IDEAS FOR HOME BUILDERS CONTES'I in Washington, D.C. The prize awards go to members of building materials industry who make the greatest contributions to improving advertising and pronrotion in the home-building market.

According to the contest sponsor, the Producers' Council, Inc., Georgia-Pacific entries took an Exceptional Merit award for its Contractors' Remodeling Kit in the class for "literature that assists builders in applying or using materials or products."

An Honorable Mention award also went to G-P for its Building and Industrial Products Catalog in the class for "literature that assists builders in applying or using materials or products."

Renewed ir.rterest by the forest products industry in advertising and promotion was reflected by the several awards which went to other members of the industry and their associations. Other winners included Simpson Timber Company, the National Lumber Manufacturers Association, the California

Redwood Association, and the Douglas Fir Plywood Association.

Most of the major producers of building materials compete in the annual contest which includes entries from the glass, metals, forest products, plastics, and masonry industries as well as manufacturers of home fixtures.

The Producers' Council is an affiliate of the American Institute of Architects and the National Association of Home Builders.

McGowin ond lelond Heod [.U.A. Advisory Committee For 1962

N. Floyd McGowin, President of W. T. Smith Lumber Company, Chapman, Alabama. has been elected Chairman of the Advisory Committee of Lumbermen's lJnderwriting Alliance. John D. Leland, Vice President of International Paper Company, Long- Bell Division, Longview, Washington, is Vice Chairman.

The Lumbermen's lJnderwriting Alliance, formed in 1905, is organized to provide insurance designed especially for the lumber industry. The Alliance's Advisory Committee provides guidance on plans and policies. Members represent all phases of the lumber business from forests to retail yards. Lumbermen's Underwriting Alliance is managed by U. S. Epperson Underwriting Company of the L5,nn Insurance Group, E. M. Lyrrn, President.

Other rnembers of the Advisory Comrnittee are: Bernard Bock, The Eagle Lumber Co.; James E. Bryson, Boise-Cascade Corp.; C. Ifoward Crawford, Pine Products Corp.; Frederick H. Dierks, Dierks Forests, Inc.; W. B. Flarris, The Williams & McKeithan Lumler Co.; Walter S. Johnson, American Forest Products Corp.; William M. Ritter, Georgia-Pacific Corp.; J. W. Watzek, Jr., Crossett-Watzek-Gates; R. B. White, Exchange Sar,r'mills Sales Co.

Diomond Notionql Corp. Promoles

M. E. Jones qnd M. J. l{uetter

Announcement of two n.rajor executive promotions affecting the Diamond National Corporation's lumber and timber activities in California and the Northwest has been nrade by Executive Vice President Richard J. Walters.

M. E. Jones has been nanred general manager in charge of all lumber and timber operations in California and the Northwest. Ilortimer J. Huetter has beeu appointed division manager of the compatry's Northwest Lumber Division in Coeur d'Alene, Idaho.

NIr. Jones will nrake his headquarters at Dian-rond National's Integrated Forest Products Center in Red Bluff, California. He began his career with the company in 1958 as Coeur d'Alene plant manager, and was promoted shortly afterwards to director of manufacturing. Mr. Jones has had 25 years' experience in all phases of lumber and timber operations.

He has been active in industry affairs as a director of the Western Pine Association and a director and past president of the Northwest Woods Product Clinic. A World War II Army veteran of the South Pacific, Mr. Jones is narried and has three children.

Prior to his promotion, Mr. Huetter served as assistant general manager of the Northwest Lumber Division. He had 15 years extensive experience in the lumber field serving in various managerial posts,

Diamond National owns and operates six lumber manufacturing plants and has several hundred thousand acres of timberland in California and the Northwest.

lumber Jqc of Sqn Froncisco

(Mqrin, San Froncisco qnd Sqn Mqleo Counties)

Proposed Progrom -- 1962

i. Building Codes

Trvo members of the lrxectttive committee u'ill supervise this area of eudeavor. These individirals shall enlist the l-relp c-rf local people in the various commttnities in the three county area. This activity shall involve: (1) Review of local cocles and report deficiencies; (2) "rvatchdog" for present or future proposed amenclments which could be unfavorable to u'ood; (3) In cooperation with NI-X'IA push for arnendments favorable to u'oocl.

II. Church & School Promotion

Tu'o members of the Ilxecutive committee shall provide tl.re leadership for this activity-. Additional assistance shall be enlisted as tl.re leadership feels necessary.

Activities

(1) Co-sponsor rvitl-r NL\IA a \A'ood Schr-rol

r

o

o

o

o

fop: Seoted wirh N[lilA's Deon Presfemon, co-choirmen of lumber JAC of Son Froncisco. Dick Esselslyn (Gomerston & Green) ond Goy Brodr (Wendling-Norhon). discuss the commitlee's 1952 wood promolion P.ogrdm which will encomPoss itorin, Son Froncisco qnd Son ttloleo Counties,

Middle: Orher leoding lumbermen ond union ofiiciqls listening to Brodf exploin the structure of Lumber JAC included: Tex Johnson, Millmen's Union #42; Jim Froser, Twin Harbors Lumber Co.; Ken Jorgensen (whose possing on Febtvosy 27, one month ofter this meeting wos held. shocked his mony friends ond WCIA ossociates); Al Figoni, Boy Counlies District Council of Corpenters; Chos. Di Cristino, Di Cristino & Son; ond Hugh Pessner West Cosst Timber Producls.

Bottom: Frqnk Billings, Californio Pocific Soles Corp.; Roger Schuyler, GeorgioPocific Corp.; Owen Stebbins, The Pacific lumber Co.; ond Moce Tobin, president of N-AWIA ond heqd of Wesfwood Millwork, Son Frqncisco.

n. u.

Il.

Clinic for Architects and school influentials in San Francisco. Wood School literature should be distributed at this meeting. Meeting to be held in May,1962.

(2) "Watchdog" for school or church construction projects and make presentations to infiuentials involved in cooperation with NLN,IA.

(3) Bring to the attention of NLMA code consultants any unfavorable legislation published in Title 21.

III. Education & Information

Leadership shall be provided by two lumbermen on the Executive committee with additional assistance to be recruited by these subcommittee chairmen

Activities

(1) Prepare sufficient number of "Lumber Technical Files" for distribution to prac- ticing architects, designers and engineers. This file shall contain all pertinent literature from trade associations appropriately organized and bound in a three ring binder.

(2) Sponsor informative meetings for small groups such as specification writers, structural engineers, builders, building inspectors, etc. These luncheon or dinner meetings shall be round table discussions. These meetings should be announced at the Wood School Clinic and be scheduled to follow in one or two month intervals, ie June, July, August, etc.

(3) Sponsor Lumber and Wood Products School for retail employees, wholesalers, carpenters, etc. This should be the kick-qff plojlct and should be held in April or May.

(4) Establish Wood Information Center and publicize to practicing architects, engineers and builders. Suggest NLMA's local number be used and NLMA furnished with a list of other consultants. Distribute a card to all architectural, engineering and builder firms in sufficient quantities so all members of a firm have the number.

tlrlV hlatolrik Shiq

.

By Jock Dionne .

The Lozy Pitcher

This pitcher was notoriously lazy, but he had a very keen head on his shou.lders, and sometimes that quic-k wit helped out his lazy body.

He was in a tight spot in a tough game, and when a very dangerous batter came to the plate the manager gave the pitcher the signal to give him his base on ballipass him.

Wasting no time, the Tazy pitcher threw one into the ribs of the dangerous batter so fast he never had a chance to dodge-or duck it.-Rubbing his side the batter limped down to first base. After the inning was over the mana'ger shoved 1he lazy pitcher into the corner of the dugout, ind snapped:

"What was the idea. of nailing that guy when I only told you to walk him?"

"You wanted me to send him to first, didn't you?,, asked the lazy pitcher.

"I did."

"Then, what's the diffefence ?" drawled the pitcher. ]'Whl should_I tire_my arm with four pitches, .rvhen I got him there with one?'

soves flltE,..sovet WORK... toves fr0llEY !

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Big Sales Development Program ls Pre-Selling Your Customers! Solana's Ed. Hearne is conducting a full-time sales development program with architects, designers, builders and contractors in the Los Angeles area. All sales are through established local retail lumber dealers only.

FOR THE FULL SUPER SATIN SURFACE STORYIn the Los Angeles area. call Ed. Hearne, REdwood 7-5581, Corona. . In San Diego & lmperial Counties, phone Solana Cedar & Milling Co., BElmonr 2-7681 or SKyline 5-9364

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Marshall R. Leeper, vice-president in charge of United States Plywood Corporation's West Coast manufacturing and timber operations, ,has been elected to the company's board of directors, S. W. Antoville, board chairman, announced.

Leeper joined the company in 1954 when U.S. Plywood acquired Shasta Box Company facilities in Redding, California of which he was president. In 1955 he became general manager of the firm's Oregon manufacturing division; was elected a vice president in 1959, and was placed in charge of west coast operations in 1961.

O. D. Harrington, special account executive with the sales department of International Paper Long-Bell Division, has transferred to LaGrange, Ill., it was announced by Carl Miller, general sales manager.

R. W. Kaplan, 37, has been elected president of the Owatonna Tool Company, Owatonna, Minnesota, manufacturers of maintenance tools and hydraulic equipment. He succeeds A. R. Kaplan who has been with OTC for 35 years, and who becomes vicepresident of the board.

The Long Bell Division of International Paper Company announced the appointment of Don Brogdon, director, sales training. Brogdon was formerly national sales manager for ZIV-United Artists, Inc. He will be responsible for recruiting new sales representatives for the Lone-Bell Division.

Philip T. Farnsworth, Executive Vice President of the California Redwood Association, today announced the appointment of Putnam S. Robbins as Field Promotion Manager. Robbins has served the Association as head of its market research program and as Field Promotion Representative since 1960.

Robert J. Blind, 36, has been named manager of United States Plywood's Eugene, Oregon br,anch. He is a member of the HooHoo Club, is married and has two children.

John J. Nassif has been appointed industrial sales promotion manager of the Winchester-Western Division of Olin Mathieson Chemical Corporation, it was announced by R. S. Healy, divisional director of advertising.

Two new iupervisors have been named at International Paper Company's plywood plant here; Delbert L. Newkirk and Grover Chisholm.

Donald Linville, executive secretary of the Arnerican Hardboard Association, Chicago, and Arthur F. Muschler, Technical Director, E,ngineering and Development, Edward Hines Lumber Company, Chicago, one of the eleven member companies of the Association, have been invited to participate in a Pennsylvania State University School of Forestry convocation on February 28 in University Park, Pennsylvania.

Completely pre-fabricated from kiln dried Douglas Fir lumber and plywood, pressure treated with Chemonite wood preservative (0.5 lbs. per cubic ft.) to give lasting protection against rot and termites in ground contact.

This low-cost shelter was designed for maximum fallout protection, as well as substantial resistance to heat and blast. Wood permanence is assured by pressure-preserving all members with Chemonite. Shipments are made out of our Eugene, Oregon Plant via truck or rail.

Frank D. Wills has been appointed Industrial Sales Engineer in charge of products for the wood cutting industry made by the Disston Division, H. K. Porter Company, Inc., Pi+tchrrroh Pe

State Forester Francis H. Raymond announces the appointment of John H. Hastings as Deputy State Forester in charge of the San Joaquin District efiective February 1, 1962. He will replace Deputy State Forester Cecil Metcalf who is retiring after 38 years with the state. He will be responsible for all California Division of Forestry activities in the counties of Fresno. Madera, Nfariposa, Merced, Tulare, Kings, Inyo and \,Iono.

Richard J. Levin has been appointed industrial market manager for 'Weyerhaeuser Co. wood products division, W. P. Weyerhaeuser, manager of marketing research and merchandising for the division, announced.

In his new position, Levin is one of three market managers helping tailor Weyerhaeuser building products and services to end-user needs under the firm's new customer-oriented marketing plan. Products of the division include lumber, plywood, manufactured panels, prefinished hardwood paneling and doors.

The International Paper Company has announced the following personnel changes in its sales department: Spencer Mount has been assigned to the general sales office in Kansas City as administrative assistant for asscmbly plants; Peachy C. Spruce, Jr., special sales representative for the Kansas City area; Jesse K. Russell, territory representative at St. Louis; territory representative in New York is Martin Evans and G. R. Blackstone has transferred to plywood sales in the Longview, Washington, sales office.

Marshall M, Dragomanovich, Calaveras Cement assistant purchasing agent at the

plant near San Andreas, Calif. has been promoted to purchasing agent for the company headquartered in the San Francisco office.

Miss Paula Gratson, l9-year old apparel design student at the L. A. Trade Technical College won an United States Savings bond for her winning entry in the sixth annual Los Angeles Trade Technical College model home titling contest. "Blueprint '62," t}:e largest Trade-Tech house to date, will include 1,497 square feet of living area.

Jim Taylor, 33, of Headquarters, Idahq has been appointed to the forestry staft of the Western Pine Association as assistant log checkinscaler, according to Chief Forester E. L. Kolbe.

Executive Vice President Philip T. Farnsworth of the California Redwood Association

has announced the appointment of John T. Keane as Forester. Keane supervises inspection and re-inspection of Tree Farms in the Redwood Region and other aspects of the redwood industry's conservation progfam.

L. Carter McKee has been appointed quality control supervisor for the Vaughn plywood plant of International Paper Company's Long-Bell Di'r'ision, it was announced by Henry G. Reents, Vaughn Branch managef.

Martin C. Dwyer, Inc., has announced opening of its Chicago offices specializing in production management of expositions, conventions, and trade shows. Dw5rer, veteran of more than fifteen years in this field will head the organization.

A series of appointments in the newly created Woodlands Department of Interna-

tional Paper Company's Long-Bell Division were announced as follows: Ali J. Sandoz, manager of the Woodlands Department; J. Marvin Kittelson, chief forester in Long- view; Charles L. Foster, Woodlands manager for the Gardiner-Vaughn area; Leonard C. Hines forest manager for the Gardiner-Vaughn area; Frank C. Marsh, logging superintendent; Stephen Waite, logging engineer; Warren H, Goldsmith, woodlands manager at Weed, California and J. T. Steen. :::f:" forest manager in the Longview

Chcnge of Address

lf you ore plonning lo chcnge your oddress, will you pleose notify us immediofely? It will help us, ond it will help you to get your rnogozine on timo.

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NOFfrfA Sees lncreosed Demond For Ook Flooring; Shows New Methods For loying Ook on Concrete Slqbs

Confidence in the continued supremacy of oak in the residential flooring field and optimism. regarding 1962 sales keynoted the recent annual meeting of the National Oak Flooring Manufacturers' Association in Memphis, Tenn.

Executive Vice President Henry H. Willins and guest speaker Hubbard H. Cobb, editor of The American Home, declared that conditions and trends point to increased demand for oak floors in 1962 and the vears ahead.

A highlight of the meeting was th6 presentation of two new methods of laying strip oak floors on concrete.

President James R. May, executive vice president of Veach-May-Wilson, Inc., Alcoa, Tenn., was re-elected, along with Vice President W. R. Warner, Bradley-Southern Division, Potlatch Forests, Inc., Warren, Ark., Willins, and 12 directors. New directors chosen were Milton Craft, Chapman & Dewey Lumber Co., Memphis; W. N. Riddick, International Paper Co., Long-Bell Division, De Ridder, La.; and John F. Stewart, Stewart-McElrath Oak Flooring Co., Macon, Ga.

It is reasonable to expect 1,400,000 new housing units in the coming year, or an increase of 6 per cent over the 196l mark, Willins said. This is an encouraging outlook, he added, particularly since it takes into consideration a probable decline in the percentage of multiple-family dwellings due to an increasing vacancy rate for rental properties. That decline, of course, means a greater than 6 per cent rise in single-family units, which provide better markets for oak flooring, he said. New homes consume the bulk of oak flooring output.

Another favorable indicator, Willins pointed out, was the sharp builder interest in the association's exhibit at the National Association of Home Builders Exposition at Chicago in December. There the association unveiled the new systems for installing strip oak floors over concrete slabs.

"Never have we had so much interest," he said, "and never have we had more than a fraction of the number of builders who stopped into ask questions. The interest clearly indicates that builders want to provide oak floors in their homes and they want strip oak flooring for the most part."

Even many builders of slab-on-ground homes who have discontinued use of oak reported they were eager for information on improved installation methods that would enable them to return to oak, Willins said.

Cobb cited several trends in home building which he termed favorable to more extensive use of oak floors:

-Waning -popularity of open planning design and a growrng pertefence tor separate rooms, an arrangement which provides the privacy which families now find highly desirable.

A trend away from the one-story house and toward two-story and multi-level houses. Two story homes, he said, are going up even in such areas as Dallas, Tex., where the one-story house has been supreme since the end of World War -II.

-Wide acceptance of traditional design and traditional furniture, with which oak is the accepted flooring.

-Return of the separate full-size dining room to popularity.

Cobb lauded the association for its research efforts to devise a speedier, more economical method of applying strip oak over concrete and thus win for oak a greater share of the flooring market in slab homes.

One of the two new methods was developed for the association by Arthur D. Little, Inc., Boston, noted industrial research organization. The system, demonstrated at the meeting by representatives of the Little firm, involves use specially designed metal clips for tight lateral

Clnce a customer, you ore olwoys o friend ond we qim to sfrenglhen thot friendshlp through every ossociction.

joining of the individual flooring pieces, which feature a irew profile for receiving the clips.-The flooring is s-ecu-red to th-e concrete by an asphalt adhesive. Strips can be laid individually or joined together in larger components before installation.

The procedure has been tested successfully in the laboratory and will be field tested thproughly before it is made generally available to the trade.

Thelecond system utilizes a double layer of 1 x 2-inch nailing strips niiled together with a polythylene film between them. The bottom nailing strips are secured to the concrete by rivers of adhesive.

Permitting a substantial saving over the method now widely employed, in which 2 x 4-inch staggere-d screeds are used as a nailing base, the system provides a -v_tr- tually perfect moisture barrier. It has been approved by the Federal Housing Administration, \Arillins reported.

Other speakers included J. G. Smith, Arkansas Oak Flooring Cb., Pine Bluff, Ark., chairman of the advertising commitiee, who told of the effective advertising and publcity programs being conducted by NOFMA; Holton Ruih, president of Greenhaw & Rush, Inc., Memphis, .who outlined the association's 1962 consumer and trade advertising program; and George M. Fuller, Washington_ representalive of NOFMA, who discussed government legislation and agency rulings affecting the industry.

ln Correction

In the March 1 issue of The California Lumber Merchant, in the story of the Stahl Lumber Company ExPglsion, it was erroneously implied that Quality Planing Mill, Los Angeles, had a tie-in with Stahl Lumber Company. We have since learned that this is incorrect.

Bill Hoglund, who has an interest in Quality Planing Mill as general manager and an owner' states there is no connection with Stahl Lumber Company.

Our apologies to all concerned for our incorrect reporting of this matter.

Three Building Industry Leqders Heod Communiry Clinic Compoign

Top leadership of a $100,000 operating fund cirqgaign for the nonprofit Reiss-Davis Clinic for Child Guidance has been accepted by three men who are prominent in the Southland building industry and allied fields.

Stanley M. StalTord, head of Institutional Mortgage Co. and theFidelity bank, will serve as carnpaign chairman and Philip S. Eisendrath, builder-developer, heads a manpower committee to rally all-out community support to meet the clinic's current deficit.

Working with them will be Stanley E. Brown, president of directois of the philanthropic center for treatment of emotionally disturbed children. Stalford and Eisendrath are members of the board.

Brown cited expanded services in the clinic's new twostory headquarters at 9760 W. Pico Blvd. irr explaining the rreed of an emergency community appeal to carry on the center's program.

Western Pine lssues "Publicqtions File 1962"

The Western Pine Association has issued a list of its literature and printed materials in its PUBLICATIONS FILE 1962, |ust off the press.

In a handy file-folder form which doubles as a literature order blank, the list includes 82 current technical, educational and merchandising publications about Western Pine region lumber products and their uses.

A free copy of the FILE is available on request. Write Western Pine Association, 510 Yeon Building, Portland 4, Oregon.

Timber last year in American forests lost would have built more to diseases and insects than 700,000 houses.

?NEW FOLDING DOORS l-Fabric...l-Wood

Columbia-matic Fabric Doors employ entirely new principles of installation and operation not found in any other folding door. They can be installed in less than one minuteno nails, screws or tools are required.

Columbia-matics are covered with tough, washable, scuff Proof vinyl coated fabric with an attractive Crush Grain finish in your choice of sixteen smart home furnishing colors. lt is fire-retardant too.

Columbia-matic Fabric Doors come in all widths up to 4' in 3 stock lengths. There is a size that will fit any standard doorway. They may also be used in pairs for wide doorways and area separators.

Spacesaver Wood Doors play a role of warmth and beauty in modern architecture because they add a natural look to everv decor.

Spacesaver's wide range of wood finishes includes: oak veneer, birch veneer, walnutglo, west coast hemlock and philippine mahogany.

Laucks LaboratorY tests show that after 250,000 cycles of opening and closing, the Soacesaver Wood Door still operates smoothly.

*Prompt 0elivery from Two Warehouse Stocks

PDRSONAIS

Paul Kent, popular Hollywood wholesale lumber distributor, and Val Gardner, general sales manager, Rosboro Lumber Co., Spring- field, Oregon, seen touring the sales territory in Southern California, which also included Santa Anita.

Carl Gavotto, Cal-Mex executive, San Diego, scouting south of the border last month looking for business. Roberto Estudillo entertained him over a Tecate beer.

Bo Ahrens and the missus celebrated their 34th wedding anni in Palm Springs last month with Dant & Warnock's Duke Warnock and Mrs. Warnock helping out with the celebration. After a week in palm Springs the foursome toured south to Borrego Springs where they met Timberlane,s Russ Fryburg and his wife for a little eolf and lazing in that booming desert resor].

Veteran San Francisco lumber merchant Ed Byard, vacationed in Palm Springs with the missus during February.

Island Timber Company's Verlon "Mac" McKinney made a soggy and wet sales safari through the Pacific Northwest last month.

U. S. Plywood Corp. transferred Dean Huckaba from the company's Phoenix warehouse .to its big Santa Clara operation last n-ronth. Dean will be active in outside sales in his new position.

Paramino Lumber's Jack Ferri is currently u'inding up a two week mill safari through C)regon and Northern California.

_ Mill Valley Lumber Company's John Castleman vacationed in Mexico last month.

Bob Blind, formerly associated with U. S. Plywood's Santa Clara branch, was Dromoted to manager of the company's Eugene, Oregon, warehouse last month.

Jack Crane and Ed French (a French Crane?) toured the Humboldt and Mendocino County mills the week of February 5.

Godard & Bell's Al Bell and Mrs. Belt spent February and early March vacationing in the West Indies.

Popular Phytlis Hawkins, well known Hoo-Hoo-Ette, has been named "Girl Friday" at James S. Linderman, Long Beach wholesale lumber lirm.

Don Jewett, ,prominent lumber wholesaler of Southern California, in a hurry-up trip to the hospital for an emergency appendec- tomy. As we go to press, he is now convalescing at the Little Company of Mary Hospital, Torrance.

Williom M. Ritter, ll New Veep Of Georgio-Pocifi c Corportion

William M. Ritter, II has been elected a Vice President of Georgia-Pacific corpora- tion, effective January 1, 1961, Owen R. Cheatham, Chairman of the Board, and R. B. Pamplin, President, has announced. Ritter will be in charge of the Southern Division, which includes over 300,000 acres of Georgia-Pacific timberlands in nine states:

sixteen .manufacturing plants, coal reserves of approximately %0 million tons and substantial natural gas and silica reserves.

Mr. Ritter was President of the W. M. Ritter Lumber Cornpany, Roanoke, Virginia, when it merged with Georgia-Pacific in 1%0. Prior to election as head of the Ritter company in 1956, he had ;been president of ,the Red Jacket Coal Corp., Red Jacket, West Virginia, having been with that company since 1941. Ritter is a director of the National Lumrber Manu,facturers Assoc,iation and a member of American Institute of Mining and Me,tallurgical E,ngineers. lfe was born in Columb'us, Q,hio, and is a graduate of Princeton University.

Steqm Operoted frloore-Kiln Unit Heoters For Gluick Warm-Up

The remarkable thing about Moore-Kiln Unit Heaters, users say, is that the compact ready-to-install equipment delivers just the right amount of warm airwhere it is needed and when it is needed!

Every feature in the design of a MooreKiln Unit Heater is practical-from the spe- cial steel and copper fin pipe cores to the adjustable louvers which direct the air flow.

There are several models to choose from. and to suit your particular factory requirement. No. 2l Angle-Flo, with 100,000 BTU capaciry-$310.00. No. 6 Angle-Flo, with 150,000 BTU capacity-$355.00. No. 9 DownFlo, with 140,000 BTU capacitv-$415.00. No. 10 Down-Flo, with BTU capacity$480.00. Prices are F.O.B. North Portland.

For further information, write Moore Dry Kiln Company, P. O. Box 248, North Portland, Oregon.

HALEY BROS.

CRESCENI BAY

or EXfnA QAAA|Y

UNITED OFFERS SPEGIAT SETEGTION Of WIDTHS. TENGTI{S & TEXTURES FOT SPECIAI REOUIRETTENTS

t.c.t. sH,Pl,tENrs FRol,{ YARD SIOC( lherc is no subslitute fior Servicc U N

WHOIESA]E fUMBER CO.

3-6166l

vve speciolize in LCDN(G, LCDNG TIlulBERS. PLANK, DTtUIENSTC)N stNcE t9l9

Timbers to 60 feet long, Speciol Cuilings S4S to 36 feet long, Studs, Boords, Dimension, Plonk qnd Timbers. WCLIB Grode Morked. Prompt Shipmenfs.

Torrcnce, Cql. FR 5-6444, TWX REDONDO 8038

Sqn Frqncisco, Cqlif. EX 2'5523

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Fofuno, Cqlif. (Generql Sqles Offico), P.O. Box 236, RA 5-3391, TWX FORTUNA 69

n3 yaens oil CAUFORilN SfREEf

E. L. Bruce Purchqses Robbins Flooring

' E. L. Bruce Co., Incorporated, Memphis, Tennessee, has increased its hold on the hardr.r'ood flooring industry with the outright purchase of Robbins Fiooring Company of Ishpeming, Michigan. It was Bruce's second major acquisition this 1.'ear.

The multi-million dollar corporation, whose executive offrces were moved recently from Memphis to New York, bought Wood Mosaic Company's flooring production facilities at Jackson, Tennessee, January 19.

The Robbins acquisition was announced jointly by Edu'ard M. Gilbert, New York, president, and E. L. Bruce Jr., Memphis, board chairman.

A 3o-year-old firrn, Robbins dominates the production of maple flooring, accounting for about half the national output. Maple flooring goes chiefly into schools, gymnasiums, bowling alleys, churches and commercial and institutional and industrial construction.

Bruce, with 11 southern plants, has long been recognized as the rvorld's largest producer of oak floorings for homes and apartments.

Company executives said the recent purchases were deliberate steps in the 6rm's planned program of expansion through acquisition and internal development. It will also open hitherto unavailable markets to Bruce products, especially in the school construction field, they said.

Annual production of the Robbins plant exceeds 11 million board feet of flooring. Company spokesmen estimate lumber consumption at more than a million board feet monthly. The plant is located irr the heart of the nation's maple-growing section.

The Bruce company, although known primarily for its hardwood flooring, figures largely in the manufacture of nationally distributed floor cleaners and polishes, hardwood wall paneling, truck and trailer floorings, and furniture parts. Its Bruce-Terminix division dominates the termite control field on a national scale through a system of franchised local operators.

With consolidated sales topping $40 million last year, Bruce operates plants in Memphis, Nashville and Jackson, Tennessee, Little Rock, Arkansas, Cairo, Illinois, Center, Texas, Vredenburgh, Alabama and Bruce, Laurel, and Columbus, Mississippi.

The company merged late last year with Empire National Corporation of New York.

letting The Employees Know

The California Redwood Association has set up bulletin boards at the mills of its member companies to let the mill workers-the foundation of the redwood industry-know what the CRA is doing to help increase the demand for redwood and create more aud better jobs.

The "CRA HIGHLIGH'I'S" bulletin boards display new CRA promotion and conservation literature and examples of most recent advertisements. A short message on each board explains the short and long range goals which motivate the current promotion efforts.

HIGHLIGHTS will be changed every two weeks to keep the rlisplay current.

The first CRA HIGIiLIGHTS board displays a recent color ad which appears on the back cover of BETTER HOMES AND GARDENS HOME BUILDING ANNUAL and a farm ad for the agricultural magazines: t\'vo new booklets, REDWOOD INTERIOR FINISHES and REDWOOD EXTERIOR FINISHES; and two promotional mailing pieces.

Copy on the boald explains that the CRA is made up of the six majoi'reclwood producers and handles, as a joint effort, certain ad,,..iiriug, promotion, conservation education, and research functions' for the benefit of all the member companies. The message goes on to explain that the HIGHLIGHTS board is part of the effort of the mills an<1 CRA to improve communications among all levels of production and distrihution.

They Like Moore DrY Kilns!

Moore Dry Kiln Company, North Portland, Oregon, will install two new Dry Kilns to season hemlock dimension lumber for Simpson Timber Company at their Shelton, Washington operation'

Each of the ne-w double-track Moore Kilns will be 36 ft' $ride bl' 106 ft. long and will have a holding capacity of approximatelv 150,000 board Jeet of dimension lumber. Seasoning in the kilns will be controlled by a Moore Master Automatic'Iemperature and Humidity Recorder Controller.

The two new Moore Kilns will be similar to two other Kilns installed and put into operation for Simpson Timber Company in late 1961 by Moore Dry Kiln ComPanY.

T ell Them Y ou Saus lt Adoertised

In The California Lumber Merchnnt

WINSAYS: "We're here to receive your calls . . and our aim is to give you the kind of prompt and courteous treatment that makes you want to call Moson first always." Win Wielkens has been an able assistant on the order desk for the past several years.

OBITUANIXS

Whitney F. Harris, 53, years secretary-manager of Lumber Trade Association. rlary 22.

for the past ll the New York Inc., died Feb-

A life-long resident of Woodhaven, Queens, Mr. Harris began his 35-year career in the lumber industry in 1927 when he entered the enrploye of Dykes Lumber Company, a large New York retail chain. Shortly after the end of World War II he became associated with the Philip Carey Manufacturing Company, producers of roofing products and specialties.

Mr. Harris joined the Association in 1950 and in the succeeding years did much to

revitalize the group's activities. He was prominent in intra-association affairs, and was a member of the board of directors of the National Retail Lumber Dealers Association. He was an active member of the Trade Association Executives of New York, the American Forestry Association and the International Concatenated Order of HooHoo.

Alexander "Al" Arthur Derry, 68, an oldtimer in the lumber industry, died February 9 at the Veterans Hospital in Sawtelle, California.

Born in Salem, New Jersey in 1894, Al Derry had been connected with the lumber business since 1915 and was active until a few years before his death.

Mr. Derry served in the U.S. Army in World War I and was stationed overseas most of the time.

Redwood

Mr. Derry leaves his wife, Marie, and a sister, Msr. Adolph Stehula.

Elta Henrietta Bohnhofr, wife of Clarence C. Bohnhoff, owner of Bohnhofi Lumber Company, died in late February.

In addition to her husband. she is survived by her son, Charles Henry Bohnhoff of Whittier; a grandson, Charles Alan Bohnhoff of Whittier; and two brothers, Ralph and Elmer Pohlmann of Saginaw, Mich.

Southern Pine bowling alley stock is being used in ever increasing quantities. Two large Chicago manufacturers each reported having used five million feet in the past year for this purpose and this rate of business is expected to continue for at least another year. These plants are well satisfied with the quality of Southern Pine being received.

Wood Beouty Ploying Stcrr Role in Home'Floor Show'

Wood beauty is playing a star role in the home decoration "floor show" these days. It's the new standard of high fashion and sophistication in floor styling. And it has its strictly practical points, too.

More and more designers are planning rooms with handsome hardwood floors left either entirely exposed, set ofi with attractive area or accent rugs, or covered partially with so-called room size rugs which leave generous borders of floor showing.

Hom.e planning experts explain that the preference for hardwood in this arrangement is due in large measure to a renewed appreciation on the part of designers and homemakers for wood's striking naturat beauty of grain pattern and coloring. Lovely hardwoods convey a rvarm, friendly feeling that gives them universal appeal.

The exposed floor concept also has a corollary which promises to catch the far-rcy of wood admirers-use of hardwood flooring for wall surfaces. 1'his approach was taken in a model recreation room exhibited by members of the American Institute of Interior Designers at the recent International Trade Fair in Chicago. The narrow size strip oak used for the floor was repeated as vertically applied paneling on an accent wall. The innovation attracted widespread favorable comment.

fflEEIltoBBS WAII'S BITL IOHNSON

Lending impetus to the exposed floor trend, experts point out, is the growing conviction among honremakers that nioveable rugs offer important advantages:

-They can be shifted readily to distribute wear.

-They can be picked up easily and sent out for professional cleaning.

-At party time in the honre, rugs can be rernoved in a jiffy for dancing. Gleaming hardwood floors provide a perfect dance surface.

-Good quality rugs can be replaced when worn at substantially less cost than complete covering of similar quality.

-When the family moves to another home, rugs generally can be used in the nerv house, whereas the use or disposition of fixed covering in such instances often presents a problem.

Various hardwoods are employed in the exposed floor arrangement. Most extensively used is oak, a traditional favorite for fine foors. Also popular are hard maple, beech, birc,h and pecan. Other cxquisite species often chosen include walnut, cherry, ash, hickory and teak. All are noted for lifetime service, ease of upkeep, foot comfort, insulating quality, and resistance to wear arrd to denting.

Most persons prefer the strip style of hardwood, which comes in a choice of widths front ll to 3l inches. Versatile from a decorative standpoint, it is at home with any style of architecture and harmonizes with any furnishings. Usually it is installed in uniform widths. But especially interesting floors can be formed throush use of mixed widths.

The plank style, which strikes a note of charnring informality, is particularly appropriate for colonial and ranch style homes. Generally it is laid in random widths. A typical plank floor may be composed of pieces 3, 5 and 7 inches wide, laid alternately. Widths from 3 to 9 inches are available.

Unit-block flooring, a modern form of conventional parquetry, is more formal in character. It is produced in squares and rectangles of several dimensions. A popular choice, for example, is the 9 i 9inch size. The blocks can be laid in countless fascinating designs.

is our executive vice-president and an active member of the sales staff.

Before his 7 years at Hobbs \Wall, Bill spent another 7 years with well-known wholesale, retail and plant operations as well as Oregon's state department of forestry.

He's one of several experienced Hobbs \Vall lumber specialists good men to call when you're after the right grades at the right prices in redwood, fir, pine and other sPecies.

\Why not put them to work for you next time you need a t. & t. or carload shipment?

Model "beouty - of - wood" recreqtion room, exhibited by Americon Institute ot DecorolJls ot Chicogo Trade Fqir.

GtrT YOT]RS From the Cougar Country

-The Best in Plyuoods

Februory 1952 Conslruction Expenditures Amounl to $3.9 Billion

The value of total new construction put-in-place in February 1962 amounted to $3.9 billion, according to__preliminary estimates of the Bureau of the Census, Ur S. Department of Commerce. This amount was 6 percent less than tlre revised estimate for January 1962, which is approximately the normal seasonal change expected between January and February. Spending for total new constructron in Febrtrary 1962 wis 5 -perceni above the February 1961 level.

Private Construction

'Iotal neu' private construction expenditures in February 1962 amourtted to $2.8 billion, 6 percent less tl-ran the revised January 1962 level. This was somewhat more than the normal seasonal decline of 4 percent expected between January and February. The February 1962 level was 6 percent greater thatr in February 1961.

Spending for Construction bf Private nonfarm residential bnildings it.t Feb.uary 1962 amounted to $1.5 billion, about 9 perce-nt less than tire revised January 1962 estimate. The normal seasonal change between January and February is a decline of about 6 percent. Expenditures in February 1962 were 13 percent greater than in February 1961.

Public Construction

Total new construction expenditures in Februaty L962 amounted to $1.1 billion, 7 percent less than the revised estimate for January 1962. This \\ras approximately the normal seasonal chartge between January and February-. Spending for public construction in February 1962 was 3 percent more than in February 1961.

Technical Note

Except when special surveys are undertaken, as -was done during -the 1959- steel strike to obtain some information abouithe effect of steel shortages on construction work done, these mouthly estimates are not based on direct measurements. Primirily, they are derived by applying standard progress patterlls ('lvhich reflect normal seasonal movements) to tl.re value of contracts awarded prior to the current month. Hor,vever, in the case of new private housing units, patterns are appliecl to the estiqated value of housirrg stirts tl.rrough the current month. The estimates do not reflect the conditions influencing the volume of activity in ar-ry given month, snch as unusual weather, overtime, p-ostpoirernents, and-except when special surveys are madematerials shortages and work stoppages'

Big Contrq Costq CountyBuilding Progrom

PHONE GR 66681

is reported to be homes a year in expects a similar gearing to an average the $27,000 to $50,000 construction schedule

Plans for a $6 ntillion to $10 million yearly residential building program in Contra Costa county haveteen announced Ly Rheem California Land CompalY. The comDanv was fonned last December bv Donald L. Rheem and hicfiard S. Rheem, Bay Area indusirialists and civic leaders. The nerv firm is eipauding into the home construction field through the acquisitiott of the real estate holdings and buildin operations of the Harold W. Smith Com-pany of Rheem. -Smitft has been named vice president of the Rheem Company, to be in charge of its home-building program. The company of 100 or more ran€Je, and also in multiple units.

Rheem said his company's entry into the home-building field would suoplemenf, not replace, its current association p bf build"rs incluiing Simonds and Stringer, with a group of including Inc., Wird-Gil-"tl, Pettibone Properties, fnc., and Gordon French Construction Co.

WESTERN

BRUSH

Ietters

Longlime Reoder

Ole May

California Lumber Merchant

Dear Ole:

Will you kindly change my mailing address from l3O3 Lyndon St., South Pasadena, California, to P.O. Box 288, Wickenburg, Arizona?

We are moving back to Arizona, where I first started selling lumber-am not going to tell you how many years ago.

Enjoy reading about the lumber business and want to keep the news coming.

Do-lt-Yourself Chonged to 'Eosy-Does-lf ot G-P's Retoilers

Paneling a room in permanently finished hardwoods, adding storage walls, and even laying a hardwood floor are made easy by a new "Easy Does It" booklet for free distribution through building material retailers. It illustrates all the major steps involved,

The booklet has just been published by Georgia-Pacific Corp. as part of its spring dealer merchandising program, aimed at the remodeling market.

Illustrations show details of estinrating materials, paneling around windows and in corners, how to decide whether to use furring strips or direct application of panels, and the correct nailing method.

The flooring section illustrates how to apply the new oak parquet tiles, including laying out the project, spreading adhesive, applying the tile, and easy methods of assuring tigh.t fits against the wall and around pipes and similar obstructions.

-C..P.

''Charlie" Ifenry, C. P. Henry & Co., Wholesale Lumber Co.

Wsnts Booklet

California Lumber Merchant

Gentlemen:

Would you please serrd and bill me for the full-color booklet entitled "Open House: Previewing Your New Home of Wood," put out by the National Lumber lVlalufacturers Association, as mentioned on page 54 of your February 15, 1962 issue.

-John Hermansky, Advertising, Room 404, 324 13th St., Oakland, Calif.

Mr. Hermansky's request has been forwarded to NLMA,zaho,no doubt, are receiaing many requests for this infnrmative ond attractive booklet.

-Editor.

Article Greoles lnlerest

Ole May

California Lumber Merchant

I)ear Mr. May:

We wish to take this opportunity to thank you for the nice article in your February 15,1962 California Lumber Merchant magazine. We both feel it was a very well prepared article and the pictures also turned out very nice.

The Ojai Lumber Company, Ojai, California, saw the story in their magazine. Since they are very much interested in a pole type storage shed, they paid us a visit and were very much impressed with our Building and Hardware store.

-John and Emelia DeWolfe, DeWolfe Lumber Com,pany, Quartz Hill, California.

The booklet also includes ideas for room dividers, built-ins and other home projects, for which free plans are being made available at authorized G-P retail building material dealers as part of the program.

"Heorin Hqndi-Chorf'

The latest "best-seller" in reading rnaterial about the plywood industry is only two pages long! And it's "sold" without cost!

The piece in question is the new "Hearin Handi-Chart" produced by Hearin Lunrber Co. of Medford, Oregon sales agents for RoguePly. Printed in two colors on both sides of a durable sheet of heavy stock, the attractive Handi-Chart is designed as an easy do-it-yourself reference guide for figuring prices (depending on base price, thickness and quality), freight rates, footages and truck and carload weights.

The figures are arranged in tabular form for quick reference, and the chart is pre-punched for binder insertion.

Response from salesmen, branchyards and others in the plywood trade who have .seen the Handi-Chart has far exceeded expectations, according to Joe Hearin, head of the firm.

Handi-Charts may be obtained without cost from Hearin Lumber Co., P. O. Box 367, Medford, Oregon.

FIGTIT GAIIGER WITH A GHEGKUP ATD A GHEGK AMERICAN CANCER SOCIETY

TIi'ENTY.FTI'EYEARS AGCD TCDDAY

As Reported in TheCalifornia Lumber Merchant, March 15, 1937

T. B. Lawrence, Lawrence-Philips Lumber Co., Los Angeles left on a business trip to the northwest on March 9 where he will call on the mills in the Coos Bay, Portland, Columbia River, Puget Sound and Grays Harbor districts. He will return in about three weeks.

John Kendall, manager of Potlach Yards Inc., Spokane, Wash., was a recent Los Angeles visitor lvhere he.spent a few weeks visiting friends.

Wallace A. Woods has purchased the W. F. Sechrest Lumber Co. yard in Salinas and doing business under the name of the Woods Lumber Co.

L. C. Hammond, president of the Hammond Redwood Company; A. Stanwood Murphy, president of The Pacific Lumber Company; and Otis Johnson, executive vice-president of the Union Lumber Company have been appointed to the general fiesta committee of the Golden Gate Bridge Fiesta next May.

John E. Morley has purchased the interests of his late associate, A. E. Nelson, in the Homestead Lumber Co. at Sacramento. 1\{r. Morley is now the sole owner and manager.

Moore-Cawston Dry Kiln Company, Ltd., is the name of the new organization resulting from combining the Cawston Dry Kiln Company, Ltd., of Vancouver, with the well known Moore Dry Kiln Company.

The Masonite Corporation has opened a new warehouse at 721 East 62nd Street, Los Angeles, where they have a complete stock of genuine Masonite products and Masonite Canec insulation in all sizes and thicknesses to serve the trade.

Jerry H. Sullivan has been appointed manager of the Ocean Beach Lumber Company, one of the branch yards of the Western Lumber Company of San Diego. He has been connected with the Ocean Beach Lumber Co. for the past several months, and previous to that was at the company's main yard in San Diego.

D. H. Schroebel has been elected president arrd general manager of the San Joaquin Lumber Co., Stockton, succeeding the late W. H. Falconbury. Newton Rutherford has been elected vice-president, and D. E. Bowen, secretary-treasurer. Mr. Schroebel was formerly secretary-treasurer of the company.

Gorman Lumber Company, San Francisco, purchased the steam schooner Horace X. Baxter from J. H. Baxter & Company, February 26, and renamed her Port Orford. The ship is 700 net tons,241 feet long and has a capacitS' of approximately 1,200,000 feet of Iuml>er.

The Pacific Coast Coal Co. has purchased the Henry's Lumber Exchange at Arroyo Grande.

The C & S Lumber Co. has opened a retail yard at Compton. A. P. Shepperson is manager. He was previously manager of the Hayward Lumber & Investment Co. yard at Lancaster.

Bert Masters has been appointed manager of the Fox-Woodsum Lumber Co. of Rialto. Mr. Masters has been with the company for the past six years, and was connected with their Gtendale yard.

Lawrence-Philips Lumber Co., Los Angeles, has purchased the Steamer Covena from the Hammond Lumber Company, who has been operating it in the coastwise and gulf trade.

Lee M. Mapes has been transferred from the Cottonwood yard to be manager of the Ukiah yard of The Diamond Match Company.

TWENTY-FIVE YEARS AGO-OR TODAY

YOUR BEST BUY IS STILT THE CATIFORNIA TUMBER MERCHANT

I Yeor$3.00

2 Yeors$5.00

WHY NOT TODAY?

Temporory Retirement Only for Chqrles Gqrciq

Charles Garcia, purchasing agent and sales manag'er, Nfox Wrecking Company of Los Angeles and 35 year lumber veteran is planning to retire temporarily at the age of 67. Garcia, who began his lumber career in 1914, has

announced his intention to move to San Diego and then perhaps, after a short rest, to resume work in the same field.

Garcia started in lumber in Quincy Plumas County in Northern California; in 1918 went rvith the Pacific Manufacturing Company, then Park Lumber, La Mesa and.in 1936 the Mox Wrecking Company.

THE CALIFORNIA LUMBER MERCTTANT r92t THE cALISoRNIA LUMBER MERCHANT

MERCHANT L%4 THE CALIFoRNIA LUMBER MERCHANT 1935 THE CALIFoRNIA LUMBER MERCHANT E

:B4i THE cALIFoRNTA LUMBER MERcHANT 1946 THE CALTFoRNTA

Forty yecrs,'we. kno.ar, is "just beginnings" jn the life of molV slecie;

.l trees with which over the post deccdes we hcnre been hoppily reloted.

eut, forty yeors in the mogozine business-serving our greot lumber

od I "ndtoll.

theWest-thot'sqrecordthotweliketothinkstondsstroight

F E S I fo celebrqte this hoppy occqsion-July l, 1962-we o{ The Ccrlifornio

.:"=.::r*:eLrrrDrruIJr/.IwvuDrvrr-tuLl lt rwva-vve

i'!I .t.ntl t . h F-a X EI E;-

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> E E I Will you-our mony, mony stounch odvertisers thought-provoking, entertoining, highly interest- E - F i fr t 5 | ""d thousonds of reoders-ioin us in moking this ing. There will be mony photos ol todoy cnd I E g :

I O < | one of the qreolest issues in the onnols of lumber? yesterdoy, of people, ploces ond things. i A t Cj

F tr + * | onq oI reqoers-)otn us In moKlng Inrs lng. rrre|e wul pe luqrly lJllurus ur ruuqy urru ^ tr u ; e O < | greolest lumber? things. !j A t O z&=i17

Z E i I il,i" Ji.[1.::1':::T:::.::i"1H';":i';:'"I

:if.":J;':l:::--:l.T;",'j',5:T

'""1:, -t10"::'1 tf:,1 ."_':: '-':'l'-"T:l :"1 z a -:

3 H ( | . ThisbiqondexcitingJulylstissueofTheColi- Much o1 the success ol our.'40 Anniversory E i * 3 r ; | i::::1,

porticipotion we osk thcrt vou send us news or Z G 11

(a<\Jl E 3 * | ".n Lumber; on opproisol of the dynomic present; your own illustrious post ond progressive future' I6 E ,J E I o rook-oheod inro the excitins ond ever-chonsins U;J::::t?:,"1T:-':l:,? ?:ll:"'fj:?,'"" *: E 5 - E

3 - F I olook-oheodintotheexcitingondever-chonging ,.Showcose Issue,,_to sell your products crnd 3 " a F * s F | {..,t,,,.u. - r'owcas: r sue -l: ":J'- t-ll'.-"'-?"i.1"--ll--

'

rururc services to our mcrny thousqnds of ottentive

I There will be moly poges o( stor orticles, reoders.

r

T. M. Cobb Company Accepts

ExclusiveColumbia - Matic Folding Fabric Door Dealership

Lee Slaght, manager of T. M. Cobb Company, recently announced that his firm had accepted exclusive dealership of famous brand Columbia-matic folding fabric doors. Mr. Slaght said that Hough Manufacturing Corporation had purchased the futuristic new line of doors from Columbia Mills and would now manufacture them solely for T. M. Cobb.

Columbia-matic is an exciting, unique type of folding fabric door. Since they employ entirely new principles of installation and operation not found in any other folding door, they can be installed in less than one min-

ute. There are no nails, screws or tools required.

Columbia-matics always remain in a true vertical position thioughout their widthno matter from what point of their front edge you open or close them, even from the very bottom of the door.

The durable new doors are covered with tough, washable, scuff-proof vinyl coated fabric with an attractive Crush Grain finish in a choice of sixteen smart home furnishing colors. They are fire retardant. And. inside the covering are sturdy composition panels, light in weight, yet extremely strong.

These give added strength, deaden sound and prevent swaying or billowing in the accordion folds.

T. M. Cobb Company is featuring the new Columbia-matic folding fabric doors in all widths up to four feet, in standard 6' 8" height. There is a size that will fit any standard doorway.

Your order of Columbia-matic doors will be delivered rapidly by T. M. Cobb's large fleet of trucks, now serving .nine counties in Southern CaliIOrnla.

For additional information about this thrilling new Columbia-matic folding door, call T. M. Cobb Company at ADams l-4211 in Los Angeles, SHerwood 3-4253 in Marysville and BEImont 3-6673 in San Diego.

Lumber, including shingles and lath, constitute the second greatest revenue producing commodity class of freight carried by U.S. railroads. Lumber stands second only to coal. About 15 per cent of rail freight revenue is derived from hauling forest products.

Hexlrerg Lutnber Sclles

BUYER'S GUIDE

LOS

Cqlifornio Pocific Sqles Corp.----....OVerbrook 5-645O

Cedor Speciolties .............--...-..............-..TOpoz l-31 l6

Cloy Lumber Co..-.........-..-..--..--.....-.-.-.-.-.SPruce 3-1887

Cook, D. O., Inc.-.-..-.-..-....-..-.....-.--..-..ORegon

Sierrq Lumber & Plywood, Inc......-..TRion9la 3-21/U

Sierr,: Radwood Comoony-..-.-......-...--NEvodo 6-0139

Simmons Hordwood Lumber Co.-..-...---..SPruce 3-1910

Smith Hordwood Co.,

Son Berncrdino -Riverside

2-5880

Wholesole Foresl Producls Co..-..........TRemonf 8-0151

Wilson, Forresf W..-.--.-........-...-........SYcomore 4-7835 (Maclvlillon, Eloedel & Power River; B. C. Foresl Products Ltd.)

Wright [umber Soles, Poul................TRiongle 7-3088

Zwort & Compony, H.-......-.-..-.------..-...DUnkirk 4-3151

Northern Colifornio

Mox Hordwoo'd Compony.--....--.--..-...NEvodo 6-1009

McCloud Lumber Co.-....-.-...-.-.--.-...-.-.VErmonl 8-4963

Mutuol Moulding ond Lumber Co.-.-...FAculty l-0877

Neimon-Reed Lumber Co.....-..-.-.....-..TRiongle 3-1050

Nelson Lumber Co., H. }vl..-.--....-..-.-.RAymond 3-0243

Neth Lumber Soles, A. W...-..-..-.--.-..TRiongle 3-2563

Newquisl Cc., Jos. W...,-...........,........-.MUrroy l-0646

Oliver Lumber Co.....-.--.-......-.-.........RAymond 3-0053

Ofsen Co.. T. E......-....-.-....--.-....-......BRodshow 2-7913

Oregon-Pocific Forest ProC. Corp.....PArkwoy 2-4520

Osgood, Roberr S..............-.-.......-..-..-.-DU nkirk 2-8278

O'ford Lumber Co., Rex......-..-......AXminsier 3-6238

Pocific Fir Soles-............-.-.....--.---.-...-.-.MUrrcry 2-3369

Pocific lumber Co., The..-..-..-...--..CUmberlond 3-9078

Pqcific-Modison Lumber Co.--.-.............-SPruce 3-2292

Pocific Wood Products.-.----.--.-...-.-......MAdison 8-7261

Pon Asiofic Troding Co,, Inc......-....Rlchmond 7-7521

Penberthy Lumber Co..................-.....-[Udlow 3-4511

Philips Whsle. Lumber, Don Jr.--..G[qdsrone 4-5018

Quolity Ploning Mill-..............-.....-.....-ANgelus 8-2868

Reirz Co., E. [......,-.......--...--..-.--...-..--....ORiole 3-1270

Roy Forert Products Co....-...............-TRiongle 3-1857

Rygel lumber So1es.............-.......-.-........SPruce 5-321 I

Sqnford-Lussier, Inc.-......----.---......-.-AXminsier 2-9181

Shively, Alon A.....-.........................--CHopmon 5-2083

lnc....--...........DUnkirk 8-6ltI

Associofed Molding Co.-......-..........RAymond 3-3221

Berkot Monufocturing Co......-.-............-.........877 -1 1 53

Colif. [br. lnspeciion Service....-...NOrmondy 5-5431

Coosl Ploning Mi11......-.........-....-.......MAdison 2-ll8l

Downey Dry Kiln....--..................-.....-...TOpoz l-3116

E-Z Glide..-.....-. -...CUmberlond

BUYER'Is GUIDE

SAN

lumber Co., J. E.--..--........--VAlencio 4-8744

Hobbs Woll Lumber Co., Inc............--.Flllmore 6-5000

Lqmon Iumber Co,........-.-...........----..-.--YlJkon 2-1376

McCfoud Lumber Co..---...-..-...-.---.......--EXb rook 2-7041

Pqciffc Lumber Co,, The........-.............GArfietd l-3717

Ricci & Kruse Lumber Co...........-.........-.Mlstion 7 -257G

Sowmill Soler Co.......-..........--.........DElqwore 4-1616

Stondqrd Lumber Co.....-...-.-.....-...DAvenport 5-9669

Torler,- _Webster & Johnson, Inc,..."....pRospect 6-1200

Twin Horbors Lumber Co...............DAvenporl 4_2525

Union Lumber Compony....................--..SUtter l-6170

United Stqtes Plywood Corp...............JUniper 6-5005

Word & Knopp.--...---...-.---.....-..-..--.....-cArfietd

TREATED IU'ITBER_POIES

Boxter & Co., J. H...........--......-.--..----....YUkon

Holl Co,, Jqmes 1.....-.....-.................---..:SUtter

McCormick & Bqxter.--......."..............-...-YUkon

Wendling-Ncthon

BAY AR,EA

Colifornio lumber Soles.....-.....--.-.......-.KEllog 4-t004

EMSCO Plywood .-.......---..-..---.....-...-..-...KEllos 6-4733

Georgio-Pocifi c Corp......-.............-..-.TEmplebor 4-8242

Georgio-Pocific Corp. (Son Jose)......-.CYpress 7-7800 Golden Gote Lumber Co.................THornwo11 l-4730

Horbor Kiln Compony-....-....-.........-.lAkehurst 2-2512

Socrqmenlo

ADr'ERTII5ERS INDEX

rSAdy€.fiaing oppeorr In ollemqle lsruet

(Tell them gou sarD it ifl The Califomb Lumber Merchant)

Downcy Kiln Compony-..---.-..Cover 2

Duroble Plywood Sqlcr..--.--...Covor I

E[{SCO Plywood -.-.--...,.-..-,-...------.-../t8

Essley & Son, D. C.--...-.-..-.--.-..-... *

E-Z-Gida .-.----._.-.

Independani Building Mqteriols Compony Indusfriol Iumber Co.-.---.----..--.-.... I

Inlond Iumbd Co.---.---....--..-.-..------33

Inl€[tole Conlqinor Corp.----...-----..31

Jockpof Lumbor Co.-----....-.---.-------.. *

Jomb Dondy Ismber Co.------..---.-.--t 7

Jewott Iumbsr Soles-.-..-..-.-----.-.------.'

Johnt-Mqnvill.

Johnson-Floherfy, Inc. ----.-,----.----....29

Johnson Lumber Supply Co,.--.--.... *

Jordon Inl€rnolionql Co.-.-..--.------.*

Jordon Sqsh & Door Co,, F. L.--.... t

Krf f ey, Af bort A.----------------...-----..--27

Kent Wh3l€, Iumber, Poul..-.--.-.-.. *

Kilgore, Robert P.---------.--------------.---53

Kin Ton Lumber Co.--..--.--..--.-----..---41

King'r River Lumber Corp.-.-.-..-..---*

t. A. Dry Kiln & Sforoga, Inc..-....50

Lomon lumber Co.---.--.--.-----.,--.--..-*

Lqsco Indurlrier.-.-----.----.--...-----....--

Io!hley Lumbs, Inc.--------..-.-.--.....- r

Lc Iunber Houlins.-..-..-.....-----..-.-.51

lev Lumbq Co.------..----.-..--------.*

loop Iumbot & [{ill Co..-.----.-------- t

Io:"Col Lunber Co,.-.--.----..-..-....---.48

lumber Cenler Milling Co,-,-..--.---* tunber Deqlers Motrriolr Co.---.----27 lumbcr Terninol, Inc.---.------....-.---*

,{oc8eth Hqrdwood Co.........-.---- t fiqcilillon, 8loedel & Powcll River, Lld..--.---.--.. It4ohogony lmporfing Co.---------------. * lv{oplc Bror..---..--....-...-.--..-,---.--------.. Morinlqnd Lunba Co.---.-.--.----------. * ,r{ork3lron Lumber Soles, H. E.---. /ilorquort.Wolle Lumbqr Co.....-.--..16 [{orshqll Shingle Co.---..-.-----.--.----..33

Mines Bondini, Inc.....-...--....-.-----

Moore Dry Kiln Co..--------------....----.

Mutuol rr{oulding Lumbor Co.----.---

Oliver lumbcr Co,--------...-.--...-.------14

Olt€n Co., T. E,--.----...-----.---.-.---.-. t

Oregon-Pqcific Forqrt Producl5---...

Osgood, Roborf S.-----------.--------.----.17

Oslrom Lunbcr Co,.------..----------...-. I

Oxford Lumbc Co., Rex-----..-.--,-.--53

Security Point Mfg, Co.-----...------..--35

Shively, Alon A..----...-------....--.--.-.-50

Sierro Lumber & Plywod, lnc.-.--47

Sierro Redwood Co.-.-.-.---.--.-.-----..--49

Simmons Hqrdwood Ibr.-.--....-.....--38

Smith Iumber Co., Rolph 1.......---- t

Snlth Hordwood, t. R.-..------.-.-.--.- r

Snellclrom Lumber Co..-.....------..--.-*

So-Col Euilding rr{qlariql. Co.-..-..--31

Solqnq Cedor & Milling Co...-.-.---.35

Soulh 8oy Lumbq Ce.----...---.-.--.--- |

Soulhern Oregon Plywood..--------....46

Southwe5l Plywood-.------------..-.-------. I

Stdhl Iumbsr Co.-----..----....----....-... :

Stondord Lumbor Co., Inc.-.....----.-43

Stonton & Son, E. J.-----...--.----..----- |

Stroble lumber Compony.--.--..--.-.-.-47

Strqit Door & Plywood--..-----..-----..

Superior Fireplqce Co.---.----.--.....-.--23

Sultle & Koll6 [umber Co.---..------.33

Tocomo Lumber Sqlcr, Inc.--.-.--..-..4,1

Torlor, Wobitd & Johnron--....----..'

Triongle Iumbor Co.--------..------..----..56

Twin Hqrbor: Lumber Co.---.....--.--.44

U. S. Plywood Corp.-.--...---...-.-.-..-- t

Ulrich, Hermqn H.------..,-.----...-----.--31

Union Iumber Compqny..-...----....-.-- 5

Uniled Whsle. lbr. Co.----------.---....41

Von lde [umb* Sql6, Roy..--........ I

Wolsh Iunbcr Co..-..--......--..---.---..-53

\{qlton-Smith & Co.----...--.----..----...-24

Word & Knopp---.-.------..-.---....----....-

Worren Soufhw65l, Inc.--.--...-..---.--. t

Wendling-Nothan Compqny..----------l 3

Wclt Coqsl lumbarmen's Arsn.--..-. r

Ws.l Coort Scren Co.--.-----...---.-.---'17

Woli Coo3t Timbcr Produclr ---..----t

Warlern Dry Kiln--.-----------.-..---,--..-- t

Wsrlsn Forrlt Producft of S.F..---51

Warlqn Foro.l Productr Co.-.--------23

Wrstorn lunber Co. ---.-----...---.-.-.-t

Wertsn Mlll & lumber Co,---...---- |

Quolity Plqning Mill..----

Rcody Hung Dor Mfg. Co.---....... 9

Rcgol Door Compony-...---..-..--Covor 3

Ricci & Krure Iumbor Co..-.-.--...--..51

Rob*|r Co., Thc...-...-.-.--.-.--.-.---.----- r

nockp6t nadw@d Co.--..-.------....--.. t

Roy Forsil Produclr Co...-..-..--.-.-----

Rygsl tumbcr Solcr..-.--..-..--..-...----19

Sqn Antonlo Pole Consi. Co.-------- r

Sonford-turier, nc. ---.-...-------..---..50

Sonlq Fa Iumb*, Inc.--.-...-----...---..

Sovnill Solcr Co...-.-.....-.----,..----...49

Werfarn Pinc A$ciqlion-------.-...-.-- |

Wastcrn Pinr Supply Co.--...----...---- t

Wcydhoeu3ar Compony----..--....-----. t

Whita Erothcrt -.-.

Wholcrcl6 Building Supply, Inc. --..---.--------------------.-----.---..----..

Wholcrqlc Forarl Pro'ductr Co.---..-23

Wllhold Gluor, Inc....---.---------

Wilron, Forrstt W..--.------....--..-..-.--.

Woodride lumbcr Co..:......-.----...--.51

Wrighl Lunbcr Sqlcr, Pou1.........-.

Zwort & Co,.. H,--.......-...................

Zicl & Co., lnc.-.-..............-..---..-.---42

CLAISSIFIED ADvERTlSlNHosltlon Wantod S1.50 per lh€, mlnimum S3.00; Help Wanted and othsrs $2.00 per llno, mlnlmum 14.00. Two llnes of address (yout eddress or our Bor numbe?) count ts one llne. Closlng dates tor copy, sth and 20th.

CLASSIFIEII ADVERTISEMENTS

Names of Advertisers in this Department using a 8or Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

HEIP WANTED BUSINESS OPPORTUN|IIES

RETAIL LUMBER DEPARTMENT MANAGERTorranceGardena area. Existing discount hardware and furniture operation expanding into full size Do-It-Yourself Lumber Yard. Some experience required. Ambition and Willingness most important. Contact: Mr. Share or Mr. Gerhard, Homeowner's Emporium, 1740 W. Artesia Blvd., Gardena, Calif. Phone: FAculty l-3622.

MILLING DEPARTMENT SUPERVISOR-for manufacturing cut lumber, pallets, boxes and crates. Contact: Hunter Woodwork, 1235 East 223rd, St., Torrance (between Avalon and Wilmington), Calif. Phone: SP 5-2544 or TE 5-5671.

WANTED-a coastal location where an experienced retail lumber manager could buy in the business. R. C. Fry, 1318 Laurel, L. Oswego, Oregon.

FOR SALE-very attractive yard located in fastest growing area in Southern California. Gross sales, 1961, approximately $372,000. Owner has other interests. Box C-74, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EQUIPMENT FOR SAIE POSITION WANTED

EXPERIENCED LUMBERGAL-wiIh Bookkeeping, typing and tallying background desires position in Van Nuys area. Prefers manual but will do machine bookkeeping, operates adding machine and can handle money. Excellent references. Kay Anderson, 7325 Sepulveda, Van Nuys. Call STate 4-0696 between 7:30 a.m. and 4:00 p.m. and STate l-5301 after 4:30 p.m.

LUMBERMAN-WHOLESALE AND REMANUFACTURING EXPERIENCE-Recently sold re-manufacturing plant. Desire challenging position in wholesale or remanufacturing operation. Past wholesale experience in all phases of operation with heaviest responsibility in purchasing and office management. Remanufacturing experience in specialty items both hardwoods and softwoods. Operated complete plant with dry kilns, resaws, planer and moulder. Am certified dry kiln engineer, Write: Box C-4003, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

GENERAL MANAGER WITH SUCCESSFUL background would like position with greater challenge. Ability to organize, motivate and get things done. Currently employed as general manager of a cash and carry yard showing an excellent profit. 16 years in retail lumber and building supplies. Excellent references. Write, Box C-75, The California Lumber Merchant, 108 West 6th St. Bldg., Room 508, Los Angeles 14, California.

TRUCK FOR SALE-1953 Ford. 10 wheel with lumber rollers. Good condition. Good rubber. Crenshaw Lumber. 1940 W. l66th St., Gardena, Calif. Phone: FAculty 1-1850.

l-Hyster Fork Lift RT 150

l-Hyster Fork Lift RT 75

2-Gerlinger Fork Lifts PH 862

l-Gerlinger Fork Lift PH 862 with side shift

l-Gerlinger Fork Lift S l5

l-Ross Fork Lift 15 SH

l-Westcoaster Fork Lift

l-Ross Carrier trfodel 90

l-Ross Carrier Model 80 May be seen at: MacKay Mill Service, 822-69th Avenue, Oakland 21, Calif.. NEptune 8-9428.

DR'YING STICKS l" by 2" by 4' sized to fu, at $2.50 C pieces. 4" by 4" by 4' sized. load dividers at 30c each. Western Mill & Lumber Co., 4230 Bandini Blvd., Los Angeles 23. Phone ANgelus 2-4148.

WOODWORKING MACHINERY-Special Mattison 276. Viking N{achinery, 1000 Foothill Blvd., LaVerne, Calif. Phone: LYcoming 3-3021.

WANT BARGAIN OR BONEYARD DOORS-any size or type. Southern Lumber Company, 1402 So. lst St., San Jose, Calif.

Box 65555 (Glqssell Slolion, 1. A. 65)

... the oll new "VENT-AIR"

Att DOORS ARE HOT PRESSED with Type 2 Ureo Resin qnd Belt Sonded. Core conslruction is on oll-wood grid, with 2t horizontol Ribs qnd 2 conlinuous Verlicols, spocing between Ribs is 3Va".End rqils ore 2Vz",Sliles are l3/q" ond lock Block qreq is 4x21", All doors dre guqrdnleed for one yeqr ogoinst delqminqtion or defecls in mqferiol ond workmonship, ond will be reploced lN THE WHITE ONLY. Doors must be properly hqndled, slored qnd seqled. All doors qre mqnufoctured in complionce with qll Commerciol Stondqrds requesied. (cs r7r-s8)

EASTERN SALES are handled from the general offices at Arcata by George Knab and his able associates. They serve the Rocky Mountain States and all points in the East plus Canada. From their location at the mill they have current knowledge of all stocksas well as immediate shipping information. Inquiries by telephone, teletype, or mail are promptly serviced.

SALES STORY

WESTERN SALES are directed by Lloyd Hecathorn operating from San Francisco. He and his experienced staff maintain personal contact with the retailers and wholesalers of California, Oregon, Washington, Arizona and Nevada. Export and offshore business is also handled from this office. Direct mill shipments by truck and trailer or rail give you better service.

George Knab

Eastern Sales Manager

Frank White

Dave Wheeler

Paul Ward

Western Sales Manager Lloyd Hecathorn

Peter Kepon

wESTERN SALES OFFTCE / SAN FRANCTSCO, CALtF..