A Medford Gorporation Representative

Armsfrong Cork Promofes Ceiling Tile Soles

A handy ceiling installation kit containing practically everything needed to install a nelv tile ceiling .ivill be offered to homeowners free of charge this Spring with the purchase of a new Armstrong ceiling. Armstrong Cork Company is making the offer through lumber dealers as part of a nationwide "Weekend Wonder" promotion aimed at stimulating ceiling tile sales in the do-it-yourself remodeling market.

Contained in the kit are a ceiling tile knife with blades, a six foot steel tape, chalk and chalk line, a colorfully imprinted carpenter's apron, and a 24-page illustrated booklet of installation instructions. Armstrong is furnishing the kits to dealers at cost, along with a free package of advertising and merchandising aids to help promote the offer locally.

J. O. Sampson, Manager of Lumber Dealer Sales for Armstrong, said the promotion is designed to help Armstrong dealers capture a greater share of their local ceilings market, and at the same time maintain a fair profit margin on every ceiling sale. He said the kit, if properly promoted, could be an excellent means of attracting new customers into the yard.

Builders Get First Look Af Noil-Bose Sheothing

Chicago-Thousands of home builders got their first look at a relatively new insulation board product-nail-base sheathing-at the recent How-To-Do-It Carnival in connection with the annual National Association of Horne Builders convention in McCormick Place.

Robert A. LaCosse. technical director of the Insulation

FASI? /

MAdison 7-5304

Board Institute r,vhich sponsored the demonstration exhibit, said:

"Home builders were especially impressed with the fact tl-rat insulation board nail-base sheathing allows the direct nailing of wood or asbestos cement shingles which saves up to $40 per house. Because nail-base is a high-density sheathing, it exceeds the FHA nail holding requirements thereby permitting the direct application of shingles."

LaCosse also said builders were pleased to learn tl-rat the use of nail-base sheathing eliminates the need for corner bracing in home construction which saves builders up to an additional $35 per house. And, even though nail-base is a high-density insulation board prodnct, it still provides twice the insulation value provided by the next-best competitive sheathing product.

An air-porvered stapling gun was used in the actual application of nail-base sheathing to studs. The demonstrator applied a f-inch, 4 x 8 ft. sheet of nail-base in less than one minute.

Nail-base sheathing now is available from most of the 14 IBI member comoanies.

Eichler Homes, Inc., Turns In "Best Yeor Ever"

Eichler llomes, Inc., had its best year ever in 1960, 'r,vhen sales hit $18.9 million and net profits scored $469,080, equal to $1.07 per share.

The figures were reported on February 28, by Joseph L. E,ichler, president, who compared them witir 1959 sales of $16,964,589 and net profit of $462,925, or $1.07 per share on fewer shares than lvere outstanding last year.

Eicl-rler noted that the 11.5 percent gain in sales 'i'vas made in the face of a 15 percent decline for home builders generally.

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