GOSSLIN-I{ARD TNG LUIUIBER GO. CoasI Forest Producls W holesal e ltesf

FACTORY PRE-FIT

Mosonite Promotion

Building products salesmen of Masonite Corporation have been given a new sales tool, a book of radio and television 6o-second commercials which can be used with a lumber dealer's name in advertising any product. in the Masonite line.

Dealers will be urged to schedule regular broadcast advertising, using these scripts which tie in with the company's national advertising and which can be used effectively with the ad mat service to build an efiective, integrated program.

Television scripts are written so that simple props can be used to demonstrate the qualities of Masonite paneling.

Salesmen are urging dealers to realize that "modern merchandising means modern , communication," according to James H. Hurley, manag'er of advertising and sales promotion.

1960 q Good Yeor

The gross national product reached a record total of $502 billion last year, an increase of $21 billion over 1959, the Of;fice of Business Economics, IJ.S. Department of Commerce announced last month. Output surpassed the 1959 high by 4f percent in value and nearly 3 percent in physical volume. The flow of income and purchasing power rose correspondingly.

Personal income for the year exceeded E466 billion for the first time. It increased throughout most of 1960, and in spite of the year-end decline, the January 1961 rate of $n6-l/3 billion exceed that of the year earlier by $l0l billion, or 2l percent as announced by the Department last month. The national income also reached a new high for the year, most of the increase in each instance representing a gain in real purchasing power.