Stoill

' Bf laoh Siotue

Ask Pq, He Knows

"My boy," said the businessman to his son, "there are two things vitally necessary if you are to succeed in business; honesty and sagacity."

"'What is honesty, Pa?"

"Always-po matter what happens-always keep your word after you have given it."

"And what is sagacity?"

"Never give it."

REDWOOD qnd ALL SPECIES of PACIFIC COAST SOFTWOODS

Direcf Shipments or LCL Yqnd Stocks . From Reliqble Mills

Prompt, Sotisfoctory Service

wAtsH tufrlBER (0. "i.l'.H::: :#""'". EDgewood 7-6669

lncrecrse Profirqble Remodeling Soles Wirh New Insulite Merchcrndising Center

To help building material dealers increase profitable home remodeling and repair sales, Insulite has designed a handsome merchandising center featuring Insulite Ceiling Tileboard.

The main component of the merchandising center is a 4'x8' metal-framed display containing 2'x2' panels of different Insulite tileboards. Each uanel has four l2"x12n samples of one Insulite tile. Individual price signs, naming tl-re various Insulite tiles, are easily attached to the display f rame.

An attractive, three-color "Remo<leling Ileadquarters" sign frts at the bottom of the display, covering the entire eight-foot length. A 4O"-long top sign, in the same three attractive colors, identifies the "Insulite Ceilings" display.

The wall paneling samples which form part of the merchandising center may be Insulite Walnut and Cherry Grained HardBoard, for which identifying signs are available, or any other wall paneling from the dealer's stock.

Then, to make the merchandising center complete, it is suggested that the dealer set up tables to display related items such as furring strips, moulding, tools, paint and floor tiles, as rvell as home remodeling plans and ideas, easyto-understand price information and full details on howto-do-it.

A merchandising center such as this is specifically designed for the do-it-yourself customer-the week-end remodeler who is not a professional buyer but rather a buyer who needs to be shown the product and how easy it is to apply.

With the remarkable growth of the home repair and remodeling market in recent years, and the forecast of an increase in this market for 1961, the new Insulite Merchandising Center can be an ideal selling aid to reach these custorners.

Along with the merchandising center, dealers might ha-ve a home remodeling service for those customers who prefer to have the work done for them. Whether the dealer supplies the labor himself or whether he has remodeling contractors who do the job, the net result is the same-a profitable "one-stop" sale.

The new Insulite Merchandising Center, coupled with the dealer's home remodeling service, can be a great convenience and time-saver for both the dealer and his customers-and, if properly used, can be a great money-maker for the dealer.

For further information contact your Institute Representative or INSULITE, 500 Investors Building, Minneapolis 2. Minnesota.

New Weyerhqeuser Posl For Richord t. Rinde

Tacoma, Wash.-The promotion of Richard L. Rinde, Arcata, Cal., to the position of product manager-flakeboards, of Weyerhaeuser Company's Silvatek division with headquarters at Tacoma was announced today by R. D. Pauley, division manager. Pauley said Rinde, sales manager of the company's Arcata plant will assume his new duties March 1.

Rinde graduated from the lJniversity of Oregon, receiving his bachelor of science degree in 1949. A veteran of World War II' he served with the U.S. Army's armored division' He served as assistant sales manager for the Clear Fir Sales Co., Springfield' Ore., before joining the Roddis Plywood Corp., Eugene, Ore., as manager of the industrial sales division' In 1957 he became sales manag'er for Roddiscraft, Inc., Arcata, and continued in this capacity with Weyerhaeuser Company.