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LUftTBER COftTPANY
Distribution Yard
Thrifiy Retqilers Pick Up qt Corlocrd Prices From Our Worehouse looded Wirh Plywood, Hordboord, Pqrticle Boord ond Lumber
Fred J. Gusl Ncrmed Monoger longview R.etqil Yord
Longview, Wash.-Fred J. Gust has been named manager of the Longvier,r' Retail Yard of International Paper Company's Long-Bell Division.
He will succeed Floyd H. Brown, manager since 1941, who is approaching retirement and is relinquishing some of his duties. Brown wil! continue on the iob as assistant manager. He will assist Gust in an advisory capacity until his retirement next year.
Gust was formerly employed at the Long-Bell yard from 1948 until 1957, fi.rst as a salesman and later as assistant manager. Since 1957, he has been manager of the retail yard of Weedman Lumber, Inc., in Longview.
A native of Nebraska, Gust attended school in Mitchell, South Dakota, and journeyed West to Longview in 1940.
Brown was first employed at the Longview retail yard in 1925. He started as a desk clerk, and in the ensuing years worked on every job in the yard.
Reared in Logan, Iolva, he attended the IJniversity of Nebraska until he became part of the U.S. Naval Aviation service in 1918. He played professional baseball for six years before moving to the new city of Longview in 1925 to play ball for Longview's Forest Rangers in the old Timber League and to work for Long-Bell.
L. A. Hoo-Hoo Club 2
Holds Successful Dinner Dqnce
Marcl-r 3rd was a big nite for more than 725 members of Los Angeles Hoo-Hoo Cl'rb 2, their wives, Hoo-lIoo-Ettes and their dates and friends when they gathered together at Glen-Aire Cottntry Club in Sherman Oaks for the annual dinner dance. This marked the first time this event was scheduled for the San Fernando valley and it was a gala evening for "Cats" and "Kittens" alike.
Prexy John Osgood launched the big affair at the cocktail party preceding dinner, and during and following dinner service, the boys and girls danced to the sweet music of Jerry Campbell and his orchestra until the wee hours of the following morning. There were door prizes and favors for the ladies, fine food and grog for everybody, but most of all the good-fellowship and fun made the event most successful indeed.
There were many new faces among those present this year and from all indications the youngsters are going to take over from now on. Eddie Gavotto, and his pretty wife Judy, made a special trip from San Diego to represent his club and participate in the festivities.
Foresf Fire Dqnger Alreody High
Forest fire season has been declared for Southern California. Strong winds and very dry conditions throughout the southern part of the state have created an extremely high forest fire danger according to Francis H. Raymond, State Forester.
In making the declaration, the State Forester reported that fifty forest fires have already blackened 2,780 acres of forests and watersheds in the area orotected bv the California Division of Forestry in Riverside, San Bernardino, Orange, and San Diego Counties.
A limited number of fire fighters have been called to duty two months ahead of their usual starting time. Rangers Assistant Rangers, and all fire control personnel in the four counties affected by the declaration will be available for call or on standby duty 24 hours a day until weather conditions improve aicording to the State Forester.
More Thon 7O Altend Concot
Sacramento Hoo-Hoo Club 109 staged a real big one during January, with more than 70 in attendance, for the purpose of the "enlightenrnent" of six Kittens, now bonafide members of Hoo-Hoo International and Sacramento llooHoo Club 109. The highly successful concatenation was staged at the Sacramento Inn on Friday, January 20, with past prexy Chick Cecchettini handling the production of the excellent meeting.
The six newest members of Club 109 are: Ray DuPuis, Weyerhaeuser Co.; Neil Hagen, David Ostin Moulding Co. ; Dale Hill, California Builders Supply; Donald Koch, Building Material l)istributors ; Frank Lomascola, Steiner Lumber Company; and Donald Smith, Diamond National Corp. In addition, the club gained three "stray" members in the form of reinstatements from : Rueben Berget, Gordon-MacBeath Hardwood Co.; John Meyers, International Paper-Long Bell Di'r'ision; and Richard Sloan, Building Material Distributors.
The big combination meeting, which also honored the many past presidents of the club, got underway at 6i29 p.m. with libations in the Inn's \Malnut Room, genial bartenders and private bar first-class. Following a little "loosening up," the Kittens were then introduced to the International Concatenated Order of Hoo-Hoo, Harvey Koll, Supreme Custocatian from Los Angeles, presiding as Visiting Officer.
The finale of the meeting was the Past President's Banquet, held in a private banquet room, with steak or lobster getting top billing in that department. Following dinner, the curtains separating the banquet room from the Sacramento Inn's big dining room were opened, and the club found itself right up "front row center" for an all-star show featuring the Merri Macs, veteran troupers of screen and stage, who brought the meeting to an enjoyable close.

Considering the modest tariff for the Sacramento Inn "package," Club 109 prexy, Bob Babicky, indicated the possibility of switching the club's regular meeting to _the Inn. Members are urged to send president Bob their ideas on the matter in order that future nleetings can be so scheduled.
Fqrmers Lumber Opens New Store
Farmers Lumber Company, Hilmar, California, will stage a three-day grand opening, March 23-25, previewing the company's brand-new showroom, which, from all lPpear- ances, should go a long way toward capturing a lion's share of the retail trade in the area. Complete with increased and diversified inventories of builders hardware, garden and farm supplies, paints and tools, the new showroom also has all-new-store fixtures (M&D). Owner of the long established Valley yard is veteran retailer Lymon Waterson'
Colqveros Increoses Soles Sroff
Calaveras Cement Company, a division of The Flintkote Company, has announcecl that it has appointed three new sales representatives and advanced allother to district managef.
Heodlining the big Post Presidenls' Nile Concot wqs lhe hord-hitting Degree Teqm of Socromenlo Hoo-Hoo Club 109. Seoted; Homer Derr, Chick Cecchefiini, Roy Burdg. ond Snork Chorlie Shepord. Stonding: Former Supreme Custocqfion Jock Berry, Ed Kensinger, Supreme Cuslocolion Horvey Koll of Los Angeles, Al Boltus, ond Leon Cloire.
The Kittens, lhe "Slerling Six" included Roy DuPuir, Dole Hill, Donold Koch, Fronk Lomoscolo, Neil Hogen ond Donold Smirh.
Oroville Eoslmon, Skip Whitmore ond Morrie Greenlqw swingin' into qciion, Club 109 prexy Bob Bobicky, Vocoville's finest, Tom Zozrivy, ond friend.
Woyne i{ercer ond Bud Harington.
Horry lousmonn, Glen Butler, Ken Bowes qnd Del McConville in "line-up" hcre.
Stan Gustofson ond Horry Gilbert leoving thc wofering holc.
And o couple of rcol Sacromenio veteron3 here-Rusr Trocy ond Fred Gustofson right in thcr swinging.
Dick lr{crritt, Mike Simpson ond prcxy Bobicky in a huddle.
Hugh Pessner ond Ken Bowes exchonging o lilrle info, (whot WAS hsr number?).
Sherrran Locke, who for the past five years has been the company's sales representative in Oakland, has been,transferrCd to Sacramento to fill a newly created post of district manager. His place in Oakland will be taken by Bernard De Rose, who for the past thirteen years has been on the staff of W & J Sloane in San Francisco.
Don Schwocho, formerly with U.S. Gypsum Company, has been appointed sales representative in Fresno to fill an opening created by the transfer of Charles Lindgren- to Spring6eld, Oregon, where Calaveras recently opened a cement distribution center.
In still another Central Vallev move, Robert M. Fisher has become Calaveras sales representative in Modesto. He formerly was associated with Diamond Building Materials, Inc., of Concord, Calif.
The new appointments lvere announced by Mel J. London, Calaveral-vice-president in charge of marketing.
ffell them Aur sau it in The Califotnin Lumber Merchant)