The California Lumber Merchant - March 1958

PA$KASED FoR PRCIFIT op, W: f.HFASo#l'

I DON'T SEE HOW WE CAN MAKE A PROFIT ON THIS LOOSE STOCK. IT TAKES uP so MucH RooM, THERE MUST BE A BETTER VVAY

ERE !S A BETTER wnYf_rrS caruo\ rrbznRK' MUun - USE ARoMAlc RED CEDAR. PACKAGED FOR PROFTT - CoNVENIeNT 7rl

IOOOFEETOF THIS 6OOD L@KIN6; PRoF|T l.4AKtN6, UorH q{ASING CED, cAN BE DI9PLAYED f N 52" >< 32" OF Ft@R SPACE. JHE 50 FOOT' CARTON COYERS '+4 SQIJARE FEET OF CLoSET" 32"-AND 48" LENGTHS AISO AvAtLABLE tN 25 F00T CAmoNS,

DEALERSI DO.IT-YOURSELF CUSTOMERS AR,E SURE TO zuY T+{ IS OZARK MULTI. USE AROMATIC RED CEDAR,. cosrs \ou ol.lLY 201 PER FooT:

FRFE SAMPLESI DISPIAY PAI.IELS AND MERC+IANDISING AI D5 AVAILABL€ FROM...

AII eles are on the Big ct O" c0 Go

SUGAR P/NE CEDAR PONDEROSA PINE DOUCLAS FIR ]YHITE FIR . HEMLOCK RED]T/OOD ENGELMANN SPRUCE

The Stetson-Ross Planer (above) typifies the rnodern eqaipment and methods that are used to produce Ostrom lumber. This high-volurne, automatic machine produces 80,000 to 120,000 ft. of precision-planed lumber in each 8-hour shift! Its 12 cutting knives turn out "smootlt as silk" surfaced and patterned. lumber. \When you stock Ostrom lumber, you're assured of finest qualitT always. plus personal, indit,idual attention to your order. \7hy not give the BIG "O" a call on yoar nextorder?

strom Lumber Co.

SHerutood.2-3211 TWX: MSVL 241

P,O. BOX 1t10

MARY SV LLE, C ALIF ORN1,,4

Personable. lriendll Bill Noyah is an Ostrom Northern Calilornia lumber salesman

M. TDAMS Mcncger

BEED PONTER

Mqncgitrg Ediior

Single Copies, 25 cents each

THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

Incorporcted uader lhe lcws oI Cclilomic Publiahed the lst and lSth ol each month ct Roomg 508-9-10, 108 West Sixth Street, Ios Angeles, Cclil., Telephone VAndike 4565 Elrtorod as Second-clcsg nctter Septembet 2l, ll2, ct the Post Offic€ qt Los Angoles, Cclilomiq, uader Acl oI Mcrch 3, l8?9

LOS ANGELES 14, CALIFORNIA, MARCH 15, 1958

Subscription Price, $3.00 per Year

HOW LUMBER LOOKS

Patalyzing effects of recent eastern blizzards were felt by the west-coast lumber ind'ustry in the latest Market period, which ended February on a slow note, reported Crow's Lumber Market News Service. Lack of demand was felt by transit cars of dimension started east. However, the market has held its position remarkably well for this season, considering the consuming area storms, reported the Service. Dimension and boards from California mills exhibited strength in the California market trut lost ground for water shipment in the March 7 period.

Shipments of 483 mills reporting to the National Lumber Manufacturers Assn. in the t'eek ending March I were 6.2/o ,below production; new orders were l09Vo below. Compared to the previous week, however, production was 3.6/o, shipments were 1.8/o and orders 5.0/o above National prodnction of lumber totaled 2,476,000,000 troard feet during January, estimated the NLMA-I3/o above the previous month but 6/o below January 1957. Softwood production was 2,038,000,000 b.f.; hardwood, 438,000,000 b.f. Shipments rose 9/o over December and new orders gained l0lo.

Orders of 84,518,279 feet were 17.3/o rtnder production at 159 mills reportine (130 operating) to the West Coast Lumbermen's Assn. in the week ending March 1. Shipments werc L3.2/o below . Douglas fir region sawmill production during February averaged 156,298,000 b.f. weekly, reported WCLA Secretary Harris E. Smith. Orders averaged 137,235,N0 b.f. weekly in the month, and shipments, 140,871,000 b.f.

Shipments of 75,391,000 feet were 2.6/o above production at 124 mills reporting to the Western Pine Association in the week ending Febr'uary 22. Orders were 0.6/, below.

Douglas fir plywood orders climbed to their highest weekly total in history in the week end.ing March 1, reported the Douglas Fir Plywood Assn. A total of 134,732,000 feet in new orders was reported, with production in the period at 112,4U,000 feet. For the year to date, production was 13.2/o and ord,ers 17.7/o above the same 1957 period. The surge in orders early this month reflected a flurry of buying by jobbers at the new low price for tl-inch thick sanded grade. One plywood maker declared, "Jobbers are simply convinced that this is the bottom of the recent price declines." Orders in the rveek were 27.7y'o above the previous week and 6O/o above the same 1957 week. Orders taken at the old price will be shipped to buyers up until April I as some mills were already quoting a $4 higher price in the "new boom."

WETCOME

In this issue, we welcome these new advertisers into the family of California Lumber

Herb Meier -The Glnolity's HlGllER From "Meier"- Andy Jones

By N. Floyd lllcGowin, President, Notionol Lumber Mnnufgcturers Assn.

.America's lumber inanufacturers are about to make a historic

,' dbcision:'whether or not to unite ,;'in.r national merchandising cam-

pargn.

There have been some inquiries.as to why distribution segme{rts of the lumber industry have not 6een asked to join initially in the financial support of this overall promo- tion program. 'fhe reason is this: I}nless the producers in the lumber iirdustry ftrst agree on a program,-and then also agree on the financial support for thaiprogram, such a program will never come about.

, an. industry-wide promotion campaign to sell wood as opposed to {'.Palgn to wood to i,,,.ot*rer,building materiliis. The iol general attitude for the past quar-

century has been that either

," Not since 1932 has there been the industry couldn't afford such r a program, or else it wash,t i needed.

; It is needed norv. There is

Since members of the National Lumber Manufacturers Association produce about 4A/o of. the lumber in this country, their market loss, comparing 1955 with 1957, was almost a quarter of a billion dolhrs. Their loss in profits was more than ffi million.

_O-ur first job is to get the produce.rs who make up NLMA to make the basil desision to fund such a prograni, and this is being done. When such agreement is riacf,ed, I am certain other segments of the industry will be asked to tie in with the profam in sornt wa5 sh-ape or fashion, so that we can carry out an integrated promotional effort for the benefit of the entire industrrt.

This national program also ofteis a tremendous opportu- nity to NLMA's federated associations to augment and expand their own hard-hitting merchandising: efiorts. Certainly, the producers who finance tlre cdmpiign for woodas-wood will stand to gain by expanding their own species prornotion activities to tie 'in with'the overall eftort.

This would seem to be the only,approach, since selling, to a great'extedt, has become the mirrufacfurer's respoi- sibility. Consumers must be pre.sold a product before they enter a store, or lumberyard to buy.

' This prd-selling wiil make it-easier for the lumber retailer to sell wood. Without merchandising help he canirot be expected to push wood aggressivily, siince the greatest prrt of his profits Fow comes from nonlumber items.

When a customer comes in to the retail vard for a metal building material, it takis excellent salesminship to change him to wood. That type of selling talent is in very short supply. We are forcei-to educate -the customer to iome in and ask for wood and to be satisfied only with wood,

Misconceptions about wood and its uses have contributed il-. cate.

to the slump in'sales. Oddly enough, professionals as well as laymen cling to fa-lse ideas that wood is difficult and expensive to use, that it w-ill burn and rot more readily than even simple reason and everyday experience would indi-

l:r, Outmoded and discriminatory building codes also have 1; afiected .sales. Wood's. compe.tiiors. have"done their job so

artected sales. Wood's competitors have done job fi- well that in some localities il is against the law to use wood fr in the way it can and shguld be used. rn Ene lt ano snguld be

In 1955, the post-World War II shrinking of lumber's marke-ts prompted NLMA to retain McKinsey and Com-

p1n;'_-for an an-alysis of the industry's future pr6spects. The

McKinsey study indicated that the future was bliak indeed

The manufacturer'must also be responsible lor maintaining contact with the quantity users and specifiers of lumber, the architects and tract builders. Mani retail yards do this. But these retail representatives are settlttg niany dif- ferent and competitive products, and if a yard hlndles both wood and metal windows it will attempt to sell the particular brands it has in stock and the type on which it makes its greatest profits.

At the Tucson meeting of NLMA's Wood Promotion Planning committee, the industry'made its plans to do the marketing_ job the manufacturer must do if he is to compete success{ully

First, the role of NLMA was clearly defined in order to avoid cbnflict and duplication of effori wiih the federated associations.

unless a vigorous and oositive aooroach was mede forwer-d

and positive approach was made toward

, reversing the downward sales trend.

NL\4A's board of directors took the first important step

Then, the advertising agency of VanSant, Dugdale & Company, Inc., of Baltimore, Md., was appointed to develop and present the outline of a merchandising program to manufacturing segments of the industry. Before this program can be undertaken as a joint NlMA-federated association project, it must be approved by regional groups responsible for at least 8Q/o of. NLMA's dues income.

tqry?ld this end in the spring-of 1956. They requested each

Iow&ro Inrs eno tne Sprlng-Ol f y)O. I ll.: of NI,MA's-16 federated' asS-oiietiOus to of federated associdtictns'tb appoitl! a commif: tee to discuss a merchandising program:"-In November of !!56 a Special Merchandising iommittee was appointed.

A $1250,000 program is proposed,for the flrst year, to be underwritten by a dues increase of "10-cents per'ithousand board feet shipped by members of the federited essociations.

1' Fummer Uni-

i.,, This group in turn named a-subcommittee, whiCh in the i' pummer af 1957 retained Dr. James D. Scott of the Uni-

versity of ,Michigan to survey the marketing problem and

. offer his recommendations.

',The Scott report was accepted in NoVember 1957, at which time NLMA's board of directors appropriated $25,000 so the outline of a merchandising progiam could be presented to lumber manufacturers eaily it 1958. The following month, a Wood Promotion Planning committee met in Tucson, Arizona, to approve ground rules for the merchandising effort.

As detailed by the Tucson conference, the merchandising program would provide for:

1. Advertising in the trade journals read by builders, architects, engineers and school officials,

2. Advertising in other opinion-tnolding publications, to create a favorable public image of WOOD.

3. EmphaSizing to building code and fire insurance officials the many uses and advantages of lumber and wood products.

(Continued on Page 50)

Give your cuslomers lheir choice

O Wood sidings are durable materials which add their own distinctive characteristics to modern home design. Many dealers find that by offering a wide selection of wood sidings they can increase their sales opportunities.

Weyerhaeuser produces a choice of popular patterns which give beauty and durability to exteriors in contemporary as well as traditional styling. Each pattern is precision manufactured from one of the West Coast softwood species, and scientifically kiln-dried. Each bears the Weyerhaeuser 4-Square brand name, which assures your customers of reliability and quality.

Basieallg better becatrse.. . IflS KILN.DRIED

,gi+ Trademarked Weyerhaeuser 4-Square Lumber is properly seasoned by scientifically controlled methods of drying. The result is lumber which has maximum strength, finishes easily, and holds nails securely. Kiln-drying also promotes dimensional stability.

.+j1i Besides being kiln-dried, Weyerhaeuser 4-Square Lumber is precision manufactured, uniformly graded and identified, and carefully handled. All these features contribute to the consistently high quality of Weyerhaeuser 4Square Lumber, creating customer satisfaction and profitable repeat business for dealers who sell it. The Weyerhaeuser 4-Square trade' mark is your assurance that you are buying lumber and building products which are basically better.

Noturol finish Red Cedor siding gives this lovely contemporory home o pleosont informolity.

r.e{fli&; 1W'

"Just when we think we can relax, Come license plates and income tax." (Clipt)

!f*!F

"Ours is a world of nuclear giants, and ethical infants."Geleral Omar Bradley. l

'l**

A NUMBER OF years ago when Clement Attlee was Prime Minister of Great Britain, he said: "The road is longer than we thought." It was true then, and it still is. ***

WHEN THE LATE Rupert Hughes was asked how come'prosperous Americans can be Communists, he replied: "They commit Communism in their cradles. They are just stinkers from birth."

***

THOMAS JEFFERSON may have been the best educated man in our history. A tremendous scholar throughout his student years, he became an expert in philosophy; read the most difficult Latin and Greek with ease; read and spoke French, Spanish, and Italian; was well-grounded in rnathematics; also in music, painting, architecture and sculpture. There has been no other like him. *rt

, ' He wrote his beloved little daughter Maria this thrilling : letter: "Never be angry with anyone, or speak hard of !; 'them. Try to let everybody's faults be forgotten as you_would have yours. Take more pleasure in giving what is ;,.r - best to others, than in having it yourself. Then all the ', world will love you, and I more than all the world."

*

l George Ade, famous humorist of other days, said that a . man with a hangover "felt as if he had swallowed a steam I radiator, and a man had gone down to repair it."

*{.!t

1,,,. ,".4 PROMINENT...auto manufacturer made a speech about ten years ago in which he used some interesting l,:, 'comparisons concerning motor. cars. He said, "Automobiles

cost less per pound than butter, coffee, or soap flakes," and. declared that there were more automobiles in the United - States than there were bathtubs, telephones, or houses wired for electricity. No doubt those facts still prevail.

ONE OF THE quaintest compliments ever paid the United States by a visiting dignitary from abroad, came ''from an African Zulu chief who was visiting here. He said:

: "It cahe as {uite a surprise to me to discover that America ,5i, : is quite a jungle."

BY JACK DIONNE

A much-used legal quotation is: "Rogue ne'er felt the halter draw, with good opinion of the law." It was written more than a hundred years ago by John Trumbull, an American attorney and poet.

**tlr

IT IS REPORTED that a firm which makes a business of exterminating insects and other small pests hes a sign that reads: "All our patients die:" ***

Speaking of income taxes-and who does not?-reminds of the dumb movie girl who heard that they were goiirg to increase all personal taxes over six thousand dollars. She said: "\i[/ell, that lets me out. I only get nine hundred a week.tt :Ftrt

The often-quoted remark of Will Rogers keeps marching on. He. said: "American foreign policy is always an open book-a check book." * * {.

IT \lt/AS THE kindly Samuel Butler who wrote: "Heaven is the work of the best and kindest men and women. Hell is the work of prigs, pedants, and professional truth-tellers. The world is an attempt to make the best of both."

:F*tf

THE STORY GOES that an American who was going to visit in Russia promised his friend that he would write him about the conditions he found there. To fool the censors, he said that what he wrote in black ink would be true, but what he wrote in red ink would be false. The friend got a long letter written in black ink, stating that everything was bright and everyone happy in Russia. They had everything people could want, he said, except red ink. **!f

Sir James Barrie wrote: "Nothing is really work unless you would rather be doing something else.', **tf

LONG AGO Emerson w[qte: "Things are in the saddle, and ride mankind." And more than a generation later, things are still very much in the saddle, and mankind is fear-ridden.

*!8*

A Tibetan manuscript reads:,"To be satisfied with a little is the greatest wisdom; and he that increaseth his riches, increases his cares; but a contentid mind is a hidden treasure, and trouble findeth it not."

*rf!F

Epicurus said: "Of all the things which wisdom acquires to produce the blessedness of the complete life, far the greatest is the possession of friendship."

" Babe, that there's what I calt a SOUND FOUNDATION ! " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut... Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber $."

GIRDERS

BAXCO pressure treated F'OUNDATION LUMBER

*Vzlut else, Paul? For the past 21 years

BAXCO pressure treated Foundation Lumber has been safeguarding thousands of \Testern homes against termites and wood-rot. Pressure treatment locks in the chemical protection for keeps. And when you figure, Paul, that just

one repair bill, caused by rot or termites, can run into hundreds of dollars-well, why take a chance? Especially since BAXCO Pressure Treated Foundation Lurnber adds so little to the total building cost-just a few dollars. \frite today for free booklet.

@ J. H. Baxter & Co. 1956

Add Your Voice to Induslry's Affoirs lFhe -NAC

During the mor.rtl.r of Febrrrary, the Lumber llercl.rants Associatior.r of Northern California was pleasecl to u'elcome the following firms irrto nrenrbership: Denair Lumber Company, Denair, ,fim Silva, owner; O'Neill and Ellis, Inc.. Campbell, J. K. O'Neill, presiclent, and Richmond Lun"rber Company, Ricl'rmond, *'. *".Nobmann, owner.

President Hamilton l(nott of the Lumber lllerchants Association of Northern California lias called a meetinq of the Board of l)irectors {or X'Iarch 21 at the Sl.reratori-Palac. hotel in Satr lirancisco. President Kr.rott notecl that this lvill be the last meeting of the lJoarcl prior to the Associa-

tion's annual convention at Yosemite National Park, April 20,21 and 22.

The Lumber X'Ierchar.rts Association-spousored 1958 Estimating-Merchandising Course rvas held February 17-19, at the Hotel De Anza in San Jose, ancl rvas attend;d by 28 enthusiastic yorlng men of tl-re retail lumber industry rep- resenting twenty-one firrns tl.rrorrghout Northern California.

John Hudson of Nlerner Lumber Company, palo Alto, 'rvas the principal instructor for the estimating portion of the course ancl instructed menrbers of tl.re clasJ in the fundamentals of estimating-comnrencir.rg n'ith reading of blueprints arrcl proceecling through estimating of matJrials and labor. In aclclition, he cliscussed several idvar.rced concepts srrch as engineering formulas to provicle the students rvith a firm knowledge of the metl-rocl of figuring the right size beams for _supporting heavy loads over long spails. To test the strrrlent's mastery of estimating fundalmentals, each nrenrber of the class at tl.re conclusioir <lf the course prellared arr in<lir,idual estimate for a three-bedroom home.

\\-illiam Ph.illips of So.uth City T sp5"r arrcl Supply Company, Sorrth San Francisco, in aclclition to presinting the fu'clame'tals of 'rilltvork estimati'g, ernphasizecl tct the rrrenrbers uI tlre class the irrstitrrtional asirects of tlre es_

l-EFT: Generol clossroom scene shows (lefl to risht) Honk Neeley in foreground, Bruce Jocobsen oi second ioble, Bill Morris ond J. W. Churchill ol third toble

RIGHT: Don Wilson of lhe Cenrror Iumber €o. oddressing the closs

[EFT. Jim Howie of the M&D Fixture Compony oddresses the closs on Principles of Store [oyout

RIGHT: Herschel Root ond Bruce Jocobaen, lwo young reloil lumboryord men, ore loking this thing mighty seriously; typicol of tho diligence ond inielligen(e of the enlire school

I-EFT: A pouse in the doy's occupd- lion-Don Wilson (left), Corl Trovis (second) ond friends

RIGHT: Time Out for Iunch in the De Anzo hotel (1. fo r.): Jeon Hortsock. Bill Bortletf, Lew Alcorn, Dick O'Neill ond Leo Gomon

"ll 0w" ! 4a4,

Greetings from Princess Sky Blue Water and the entire Tahoe Forest Products organization! We're here to sel've you with highest quality kihr dried lumber . specializing in mixed carstruck and trailer or rail. You will L'te prou'd to stock and sell TAHOE - the brand of highest quality!

PONDEROSA PINE

SUGAR PINE

WHITE FIR

DOUGLAS F/R

CEDAR

Pbone your order today to, , , Princess Sky Blae rY'ater FRontier 1'7962

LEFT: The closs will pleose come io order! Firsl psy-lys6e Jocobcen. Bernord Fitzgerold, Roy Porsons; Second row-Bill Morris, Dick O'Neill, Bud Ames

RIGHT: John Hudson oi Merner's inslrucls ihe closs in lhe fundomenrors of eslimoting, of which he wos the principol inslrualor.

tirn;rtor tc-r tlrt'irclustr-r', an(l un(1('rlil)c(1 tlie illl)()rtlllc('{)f l)rcl):trillQ- it"ccllnttc c:tirrriLte: ; ior ,,ftt.rr. as lrc riotcrl, :r job is n on ()r l()st ()ll the strengt'h ()f tlle estirnator's n'orl<. lie n -f orgenscl iLn(1 .Herl) I-arsou ()f the \\'tst flrast ]-rrtnberntcn's,,\ss()ci:ttioll rel)t:irtc(l tlteir verr' ('\cellellt siirle lrr,)qr;ur (,n tlrc grarlt..:irrrl t'lt;u'acteli.tit.<,,i lrrrnllt-r.. t'hich nrali-\' ilt tlte inclrrstr,r' ltar.c scetl :lt their loc:rl LJI-\ ;rncl Hoo- [ Ioo rncetinq's.

LEFT' Williom Phillips instructs the closs in lhe m;llwork estimoting Sess on

RIGHT' Clossroom scene shows honK Neeley ond J. K. O Neill (Iront) ond Herschel Root ond Bruce Jocob5en slill ol ii (see Poge 6)

l-EFT' These Deoler-Sludenis ore fokin9 it Bis (left to risht)-Moynord Gronlund, Poul Guor<ello, Tom Stowers. Bill Eorlleil

RIGHT' Ken Jorgensen of the West Coosl Iumbermen s Assn. presenled the WCtA Slide Progrom on "Choroclerislics ond Uses of Lumber"

LEFT: Corl Trovis of Wilmor's ond Wendell Scott of lhe Progress yord in Redwood Cily lold lhe rloss in Ponel sessions of "Merchondising Principles"

RIGHT, Anolher Clossroom scene shows (foreground) Ross Foster ( left) ond Jock Fronkhouser of Bokersneld ond {reor) Monterey Student Bob Work with lnstructor John Hudson

-l'1rt' .\lt'rclt:Lndising' lrortion of tlle c()11rs(. c()lnmeltced \\-itll a t:r11< orr 1)r()htirl)l(' I)ricing l)r()ce(11trcs lt_r' I )orr \\tilsorr of tl)('('crrtral I-rurlrt,r L'ornlrarrr-. Stocl<torr. Nlr. Wilson etttl,lr;r-izr',1 tlrt- irrr1,,'l'lirrr('(. ,,i'a Hirrr lirr,,rvirrg its tnre t-osts :ul(l ()f ltrriltling its 1,r'icirrg:tnlctrlr(.not onlr- irr ternrs of c()ml)ctitive behavior brrt also in rclation t,, trrotlrrct diffe rcrrtial c()sts. f Iarlitll) slloui(l bc higlrcr tlran the ;r\.crugc l)crccnt:rs-e of its harr<lling expcnse or s:tle> c.jsts arc rela-

How ro GET A BIG LoAD our oF A TIG||T sPor

irrrrrrrrr#!

$Thether you load or unload boxcars, or have any other.problem handling big loads in tight quarters, Hystpr -"L"t the right truck for your iobt {or example, Hlster has the only 6,OOO and 7,O00 lb. capacity trucks on Pneuma6c ures that can operateinside aboxcan - io*., iteering, st"nd"rd equipment on tfre 6,000 to 8,000 lb. capacity models, combined with &tremely short oirtside turning radius gets these trucks i" *J "rt of tight spotJwith minimum operator-efiort and maneuvering.-

If you haoe ,ftighispots" in yo,rr operaiion, be sure-you see the Hystef 60' 70 and 80 in action. Big bmkes, singie-lever hoist and-tilt Gontfol' large pneumatic tiies and powerful "rrgi"rr"r, plus a Jide r"nge of iob attachments ofier really eficient performance and serviceother'Hyster pneumatic tired lift trucks range in capacity from 2,000 to 20,flD lbs.

fl,il ':r tivelyhigh,ifseasonalmarkdo*'nsaretobeanticipated.if , {-}e'firm Possesses exclusive distributorship of the item,'or I rEcrsrraroN ,, l.ltg- qt* of tt e item,'oi

,r,{ 1t is a component part of. a- well-thought-but package.'He

i. troted that an effective prigiqg p<itlcy,-one wfich djn re_

ij. tqr-n- handling costs plus a faii profit, need not be a policy i of. t-righ prices if a variable pricing system is utilizedi bot-h

i. wlqh respect to merchandise lines and classes of trade.

r Former Pabco Vice-President James Holbrook discussed .' salesmanship with the class and emphasized in his dlk ih;; . "Nothing Happens Until a Sale Is Made.,, He urged mem_

An EMPTOYEE SALES TRAINING CLASS

, will be sponsored by thd i Lumber Meichants Association

qf Northern California

"' for member-dealer employees at 8:00 p.m., Tuesday, Mirch tgth

The Lumber Merchants Association of Northern California will ofrer a unique trro-day YARD FOREMAN SCHOOL for dealer-member emplovees March 3t-April titin San Jose

!.ifqlly planned stole will be little more than the proverbial "white el.ephant." Self-service operations and pripackased merchandise which lends itself- so well to seif-service- is probably the most satisfactory answer to the increasing ' costs_ of merchandising the modern store, he noted.

Attractive displayi, efrective color and a well-lishted store, Mr. Howie concluded, are three .,musts" iT one wistres to aggressively cultivate the do-it_yo""""if :" . trade-

Two of the industry's leading merchandisers, .Wendell Scott of .Progress. Lurirber Com[any, palo Alto-, ,;j'C;;i rravts or wtlmar's, lnc., San Jose, again joined in a mer_

TWX: VN2299

IEGISTTA'ION

IUT,{BM TETCHANTS ASSOCIATION

1958 ESnTIAT|NG-A{ERCHAND|SING SCHOOT

Alcorn, lcwls Sqntq Cruz Lumbcr Co. Sontq Cruz

Aarcr, Jr., Corncliur Centrdl tunbcr Co.

Slockfon

Barflclt, Willion

Thc Dionond i{arch C.o. So||to no.o

Churchill, J. W. C. l. Churchill & Sonr ,$onlogu.

Filzgcrold, Bcrnond Poci0c Coorl lurnbcr C.o Son luir Obirpo

Fortcr, log Thc King lurnbcr Cb. Eokcrrfild

Fronkhourr, Jock Thc King lunbcr Co. Bokcnfirld

Frcitqa, Gcorgb Ancricon .tumbcr Co'. i{odcrto ,,t

Goman, Lco Pociic Monufcicturing Co. Sonfo Cloro

Gronlund, Mcynord The Dicnsnd Artqtch Co. Orlond

Guorccllo, Pqul Thc Diomond lvlotcfr Co lorcvillc

Horfsock, Jcon K-Y lunbcr Co. Frcrno

Jocobrcn, Brucc Sun Vollcy lunbcr Co. lofoycttc

lonon, Williorn Conpbcll lurnbcr Co. Conpbcll

llorrir, G. l.. Holc lumbcr Co. Atorgon Hill

Ncdy, Honl Livcnnorc luildcr Supply llvcmoro

O'Nolll, J. K. O'l.lcill ond Elllr, Inc. Conpbcll

O'Ncitt, lichd;d O'Nclll ond Ellir, lnc. Canpbdl

'Porroo, lllly Wilnor'r, Inc. Son Jorc

Patronn toy.iqn Son luirrlAill & [bi. Co., tnc. Scn luis Obiepo

lccdy, foy Thc Dionrond Arlotch Co. ,$onLco

Rolfi, Horold Itodcro lbr. & Hqrdwqrc Co. lAodcro

Roof, Hcnchcl Vlcolio lumbcr Co.

Virolio

lorr, Jorncr Ccntrsl lumbcr Co.

Hqnford

Slrowcr, Tom Thc Dioinond. }lqtch Co. Winfcrt

Swcnron, Hbrb H qnd H lurnbcr Co. Scorido

Tollcson, Vcslor Thc Dionond Aiotch Co. Turlock I Work, Robcrl Work lumbcr Co., Inc lrtonlircy

chandising panel^ discussion similar to the presentation given before the Association's sponsored 1952 lVlanasement Training Group. They noted ihat merchandisins"is the heart of a firm's operation and that it includes- diverse activities from personnel recruitment and training to the actual purchase of the article by the consume-r. Thev stressed to the class the importance of alertness to locil

STonley 3-1O50; STore 5-8823 (Coll Toll Free from Son Diego ond Norionol Cif-ZEnirh 9873)

T REED

THE MEASURE OF

look urlho'll be helping you sell more

Celotex huilding products in '58

llr. and Mrs. Steve Allen

THE STEVE ALLEN SHOW is seen by millions every Sunday night on NBGTV. Fans everywhere will see Steve and his TV-star wife JAYNE MEADOWS in full-color magazine ads, selling Fiesta Hush-Tonet Cei ling Tile "by Celotex".. for vou,

Mr. and Mrs. Hal March

THE $64,000 OUESTION has millions of viewers who watch Quizmaster Hal March on cBs-Tv every week. Hal and his wife Candy will be pictured in their suburban home in full-color magazine ads selling Hush-Tone Ceiling Tile "by Celotex". for vou.

BIG NAMES in BIG MAGAZINES for BIG SALES in '58

STEVE ALLEN HAL MARCH ... DON McNEILL these big names attract more readers, add extra selling punch to Celotex advertising . . help send more prospects to YOU for Hush-Tone Tile and other Celotex products.

SEE BIG FULL.PAGE ADS THROUGHOUT 1358 IN FULL COLOR IN LIFE... SATURDAY EVE. NING POST...BETTER HOMES & GARDENS... LIVING FOR YOUNG HOMEMAKERS . , AMERI. CAN HOME.

Y0UR CELOTEX REPRESENTATIVE will provide you with striking new displays, folders, mats, attractively boxed samples . and other powerful merchandising aids specially produced to help you get extra sales and profits from this great Celotex advertising campaign !

THE BREAKFAST CLUB, every weekday morning over ABc-RADto, is a national institution. Millions listen to Don McNeill, have for years. The McNeills will be featured in full-color magazine ads selling Hush-Tone Ceiling Tile "by Celotex"... for vou.

A FAMOUS IINE OF NATIONALTY ADVERTISED GIUATITY BUIIDING PRODUCTS pre-sold over o third ol a century! INSUTATING SHEATHING . ASPHATT ROOFING MINERAL WOOL . FLEXCEII.+ PERIMETER INSUTATION AND EXPANSION JOINT FITIER . INSUTATING ROOF STABS CELO.ROK* GYPSUM PRODUCTS. HARDBOARDS INSUTATING SIDING. HUSH-ToNET cEItING TIIE AND OTHERS

Mr. and Mrs. Don Mcl{eill

:r1l(l il)(lustr\- c()ll(liti()lrs:rlr(l renlirrli('(1 tlrat fleribilitr is ottt'oi tlrc l<er-. t();r st1('c(':sfltl rnt,rcllLrr<li.irrq lrloqr-:rrri.

Lurrrbt'r ]it'rclr;urts .\ssociatiorr l'r't'sirltlrri Il:rrrrilt,,rr lr.rrott rrotl,rl rvitlr tlr:urlis ltrrrl gre:rt;rp1l't.ci:Ltiorr tlrc corrtribrrti,rr n'lr'ic1r tltt,instr-rrctors ltiLve lrr:Lrlc t, tlte ntcnrlrt'rs oi tlrt' irrrlustrv n lro prrr'1ici1r:ttrrl irr tltc I._slinurtine--\lt,r clnrrrlisirrg. Scltrol. ('t'r-t:rirrlrl :Lrr irtrlrrstr-r r lriclt lt:rs srrclr r'll1-l;ln(lilrl nt(.lt il\;til;rlrl,.f,-, ir;r- t1r.rt.,::r1,lrl,l,.irr.il-u(.1,,t.-

:Lrrrl ;rs rVilliilg :uttl :regrt'ssiVr sturleilts :Ls :rttt.rrrl this lrrrrl sirrril:Lr- ('()rlr:('5 hrr. rL l t'lLltlr ,i tlrlerrt r'itlrir its rlrrrr<s :rrrrl thc rt':orrrt't.s rvitlt u lriclr 1o solvt its lrrolrlcrrrs.

Giqnt Joint Concot April | |

-l-hrcr \ortlrcrrr C:rlii<,rni:L I loo-lloo (. lrrlr: S. l,-. Iloo- ll,. Cl'b (). Strrt^ ClariL \':L1lt,r' II,ti-ll,r, ('i.b l(15. :rrrrl (.o:Lst Cotrrttics Iloo-lir,,, Clulr ljf rrill stlrg(,ir gi:rrrt (-orrc:rt :rt tlte Clrt'z \-r rrrrre in ll,ulttrin Vicn'. lirirl:rr. t,r.crrirrg, \r,r-il I 1.

Sublect

Estimoting

ESTIMATING-MERCHANDISING SCHOOI

Son Jose, Coli{ornio

Februory 17-19, 1958

n struclor( s)

John Hudson

Merner's Iumber Compony

Polo Alto, Colifornio

t,AilUFACIUN;Rg

OF

OLD GROWTH DOUGI-As FIR SUGAR AND PONDEROSA PINE tllls AT GtENDALE, OREGON

Estimoiing Millwork

Grodes, Choroclerislics ond Uses of Lumber

Profitoble Pricing Procedures

Merchondising Solesmonship ond Morketing

Principles of Slore Disploy

Williom Phillips

South City Lumber ond Supply Co.

Soulh Son Froncisco, Colifornio

Kennelh Jorgensen

Wesl Coosi Iumbermen s Associolion

Burlingome, Colilornio

A. D. lDon) Wilson

Cenirol [umber Compony

Stocklon, Colifornio

Wendell H. Scott

Progress Lumber Compony

Redwood City, Colifornio

Corl Trovis

Wilmor's, Inc.

Son Jose, Colifornio

Jomes E. Holbrook

Vice Presidenf (retired)

Fobco Producls, Inc.

Berkeley, Cqlifornio

Jim Howie M&DFixtureCo.

Son Froncisco, Coli{ornio

lou Hollond Opens Builders Showcose, Unusuol Retqil Yord in Yuccq Volley

L,,u Ilol'l:rnri. \ (,1(.r':ul Sorrt[rt:rrr L':rli[r,rrri:t rr hri]t..rLlt. lurrrlrt'r <'rrcrrtir-t', rlill olrt'rr lris ljrrilrltr': Slrout.rr.e irr \-rrcc:r \";rllt',r, -\pril l l,'or tlrt,l):r:t t\\'() rlt.t.:rrlt,.. l-,rrr lr:Ls ltt'crr irlt'rtlillt'rl irr tltt nlt,,lt':lrlt. rlistribrrliorr oi lrtrnbcr tlrrorrglr- ()ut tll(' Sorrlhlartrl 1r:r(1(, :rr(^.r. IIe uro:t lt.t.t,rr1lv lranrllc<l tlrc u'lrrilt'::Llc s:Llesnr:Ll:rgt'r 1,r,.iti.rr nitlr \r.irrrlrir-licc,l l,rrrrr- ltcr (,)l)rl);ln\- irr VlLrr \rrr -. lt rr.u. l:Ltt. l:rst ftrll u.lrcrr 1lrt. IlolllLrrrl i;Lniilv c()nll,i(,t(.;l tlr.il rrerr Yrrt'c:r \':rller' ltr,rrrc. I1i- u ii<. :Ln<l -tl:rrrglitr.r rvill joirr lrirn ir,ll,,rr in- tirr t.1,,-t. of sclr ool ir r I nrrc.

'I'lri. rrill lrt, ilollltrrrl': lrr-st \'('nture irrlo t1rt. rrtail ielrl. IIe lr:rs rlt'r'r'lryr.rl tlrt irlt.:t ()\(,r l[ l)eri()(l,f tirrt,th:rt tht: ltrrilrlo' arr<l rlr,-it-1-oursc'lft.r l ill lrrrrch:rs(. \.:rri()lrs t-r.1rcs oI parrcls. l:Lll srrrfat'irrg. lr:rrrlrr':rrt, itcrrrs :nr<l lurrrltcr frorrr srLtttples arrrl 1h:rt i: goin!'tr, lrt'lris nretlrorl oi st'llirrr:.

A customer will select all materials needed from the "Showcase," and then a definite date for delivery will be established and the order placed. Dealer Holtand has secured the cooperation of various large wholesale distribution concerns for his new Showcaie yard.

Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCING

Fred HOIMES/Coll FORCE

P. O. Box 987

Fort Brogg, Cqlif.

TWX: Fort Brogg 49 Phone: YOrktown 4-37OO

WnNDTINfi.NATilAII...

WilNDTINff - NATHAN COMPAI{ Y

W holesalers of West Coost Forest Prod.ucts

564 Market St.

Main Office

Otber Ofices

2185 Huntington Drive SAN MARII\O 9, CALIF.

l'anlona,{,l

Dorothy and Clif Roberts of San -Diego, w-herq he was with Benson Lumber Co., spent a long weekend in Los Angeles last month visiting itre ;im Kirby family il O-ltari-o. the Don Bufkins in Alhambra, and Ole May family in Giendale. On the 22nd ol February, they attended the wedding of their nephew, Sam Houston -Doughs, at the Wayfar:ers Chapel in Portuguese Bend. Young Sam is an L. A. County -deputy sherifi and his bride, Marguerite Duffv. was a Western Airlines hostess.

Rounds Lumber Company's Hugo Miller returned to headquarters in San Francisco during mid-February {rgm a 2-week business trip through Arizona, Utah and Colorado. His return released Jim Knox lor a Z-week trip to Rounds accounts in Texas.

Sterling Wolfe, salesmanager of Marquart-Wolfe Lum-

ber Co., Hollywood, and his rvife Loraine attended the Northwest Caiifornia Lumbermen's Club dinner-dance in Eureka, March 1. Enroute home, following reopening of rails and highways for shipments after the floods, they stopped ovef in San Francisco for the Western Pine Association annual at the Sheraton-Palace.

Max Barnette, president of Hollow Tree Redwood Co., Ukiah, and his family spent a few recent weeks far-awayfrom-it-all on a llawaiian vacation.

lValter A. Remak, district representative in Los Angeles for Weyerhaeuser Sales Company, gave a talk March 5 at the dinner meeting of the Forest Products Research Society on "A Lumber Salesman Looks at His Customers." He reports a lively discussion followed the talk.

Frank Billings, the 11 Western States coordinator for Simpson Redwood Co., visited Washington connections the week of February 24.

whqt WHOTESALE ONIY meqns to you

"WHOLESAIE ONLY" . rmportant words 1o a retail lumberman. Because a retail lumberman much prefers to have his supplier provide a convenient extension of his retarl inventory than to have the supplier compete with him.

INLAND LUMBER'S slogan "The Dealer's Supplier-Never His Competitor" accurately describes INLAND'S sales policy of WHOIESAIE ONLY.

' Perhaps that's one of the reasons more and more refail lumbermen specify |NIAND TUMBER as lheir Number

a narne that has meant Sincere Seruice in lumber since 7974

fulV 6l@uortk Shr,rl

Bf le Sawae

Age not guaranteed---Some I havc told for 20 years---Some Lcss

Don't Tell the Jeep

In the various wars that have been fought during the last twenty years, the Jeep was the butt of a world of good war stories.

As an example:

Two war correspondents arrived on an Asian frontier and announced that they had driven through two hundred

miles of dense jungle in a Jeep. This brought about much discussion, and an officer interviewed them on the subject.

"Your story is impossible," said the officer. "There are no roads through those jungles, or over those mountains,"

"Not so loud," pleaded one of the correspondents. "OUR JEEP HASN'T HEARD ABOUT ROADS YET, AND Iv\/E DON'T WANT TO SPOIL IT.''

Wiley Lumber Co., Long Beoch Adds Designing Service

A new clrafting and designing service has been aclded to the customer facilities of tlre George 'l'. \\iiley Lumber Co., 6925 Atlantic Ave., L.ong lleach, Calif. Robert E. Nlarks, gerreral manag'er of the yard, and Dewey D. Pinkston, head clraftsman for the company, \\'ere picturecl in a newspaper artic1e in the Press-Telegram there announcing' the neu' one-sto1,r service for retail custon'rers remt.rcleling or building additions.

X,'Ianager l{arks saicl Pirrkston, er member of the United Designers Association, r,vill take customers' icleas ancl convert thenr to lvorkabie drafts ancl clesigns, suggesting proclrrcts ar.ailable at the lumberyarcl. Drafts u'ill inclucle estimates on supplies and cclnstruction costs o11 structures from tool sheds to rnultiple-story apartments.

George \\riley said the neu'est service of his yarrl is in line u'ith its policy of provicl- ing one-stop service and better custonler relations. An easy-pay plan at the yard provi<les honreowners u'ith tl.reir immecliate tree<ls. and sprea.ds the costs o\.er a longer 1)erlo(l.

Yord Opened in Globe, Ariz.

Globe, Arizona- A treu' lumberyard was ooened here last uronth at Oak and Pine sfreets by Carl Coppa and J,ouis B. Ellsworth, Jr., or.r the site of the former Grabe Lumber Co. The clealers aclvertised special opening prizes on lun.rber stocks in their initial advertisemer.rt in tl.re ,,\rizona l{ecord.

Conslqns Tolks io Gouncil

Reclding, Calif .-Bob Constaus, general salesmanager of the Ralph L. Smith l-umber Co., u'as the f eatured speaker at the noon meeting of the Reclding Coordinating Council at the Elks Club. Feb. 5.

Col-Vet Loqn Prioriry Kepf

Veterans seeking Cal-Vet loans for new hornes will continue to receive priority over applicants for refinancing, indicateh the Assembly Interim Committee on Military and Veterans Affairs at a meeting in I.os Angeles last month.

Delr v bY t:--'*.:1 d rRArrER

For Betfer Service on lhe Pacific Coqst Phone Yovr Neorest H&M Office

Regionql Soles Offices

TMANC Reodying | 8th Annucrl Yosemite Convenfion for Deqlers

Although a full scl.redttle of events was not quite complete as this issue went to press, available information from Jack Pomeroy, executive vice-president of the Lumber Merchants Association of Nortl.rern California, indicates a highquality ancl informative program awaiting I-\'fANC convention goers April 20 to 22, at Yosemite National Park. Among se,reral top speakers slated for the LI{ANC rostrum will be J. O'X'Iailet, president of NRLDA and heacl of O'Malley Lumber Company o{ Phoenix, Arizona'

On the lighter side of the three-day convention there will be events such as the LMA annual golf tournament, witl-r Ray Noble of Visalia Lumber Co. as chairman, to be stage-d on the Warvona Golf Course. Brian Bonnington nolv holds the coveted perpetual trophy. Also on the entertainment side. a ladies fashion show is slatecl for \'Ionday afternoon,

follou'ed by an industry-sponsored cocktail party, dinner and entertainmer.rt as only LMA can provide.

Tuesday morniug will be devoted to a Roundtable rvorkshop, recently usecl by I-MA on a more regional scale rvith coniiclerable stlccess in attacking problems of mutual interest. Tuesclay afternoon will be devoted to an LNIA Board meeting ancl election of new offrcers.

The big r.r'indttp u,ill come Tuesday evening with another irrclustry-sponsored cocktail party, dinner-clancing and an all-star floor shon, deluxe.

Reservations are no\v beir.rg acceptecl for loclgings at either tl-re Ahn-ahnee hotel (convention heaclcluarters) or the nearby Yosemite lodge. All requests should be adclressecl to Lumber l\,Ierchants Assn. of Northern California, 24 California St., San Francisco.

(Tetl them lJou s(LLD it in The California Lumber Merchant) PONDEROSA

Coliforniq Lumbermon Presents the Cose for Hordwood Plywood lmports to Congress

bgards, whi,ch are mushroqming in their development of decoratiae construction pwtels; secondly, the hordutbod pl5naood industry is plaguedby depletion of -the fine stands ol nithte hard,wood timber, such as b,i,rch, zsalnut and oak.

If .imported plyzo\"N were stopped, he said,, the bulk of the mo,rhets it noan swvh.would, not be token ozter by U.S. hard,anod, plywood, producers, Jor they cannot produci a decoraliue panel or doorskin at o price tlnt can sell to the mass ma,rket. Eliminotion.ot these ilTrQorts, therefore, would, cr,1,t ofi $36 miJlign of business'tor U.S. industries processing or ielling this plywood ln orlei to prpaid,e an incrbase of pirhops gt inittion iry .th1 sale_s ot -the !9m,estic hardzaood plyzuiod iidrtitry. Coty.a-t"S llryt the 936 million of importi-irtso pays for dS6 m;f lion of U.S. erportu of farm and industrint pioducis, Davidson said, *this seem; a tremendously high price to pay for the stight add.i,tional-relief that.might be jranted' to a fezi mimbers gf"the hardwood plywo od ind,ustry."

_Iry.forted. plyzuood, he pointed out to the committee, is er-

, clusiaely hard,zuood plywood, and therelore d,oes not compete

'!th D.ouglas fir. ply_wood, _zahich mahbs up the bulh of'the

dotne_stic plyzuood, i,nd,r1s!ry. Moreouer, he noied, the cheapbst of ' the lapanele^plywood, imports is cons,iderably more erjensiab

' than,any.,qf ii, plyzuood or other soyr*ooi ptywooa i,f ,ii- ' parable thichness.

Tht pro_blem arises'in the hard,zuood, segrnent of the plyzaood, ' industry, Mr. Davidson told- Cangress, aid the ,roio, lr6btr*,, i, ef that segrnent are not related, "to irnports. In tie fiist Olace 'r,. he said, the hardwood bl"lu,ood. induitrt ;"

ne saxd, hard,wood plyu,ood. industry is facino-i.ncriasino competition from the cheap but sturdy h,ardboartls"and, particie

STATEMENT OF JACK DAVTDSON,

Vice-President, Pacific Wood products Co., Los Angeles, President, Imporled Hardwood plywood Ass'n, San Francisco

BEFORE THE HOUSE WAYS AND MEANS COMMITTEE

February ZL, LgSg OUTLINE OF STATEMENT

_Dazrid_son pointed,. out lhat only a few years ago the U.S. Tarifi Commission tound, unanitnously thai the inlreasing imports of plyzuood were not injuring the domestic hardzryood plyzaood industry. He said, it is equally true today, as the Coiv ryisslon found, in 1955, that "imports have beeniupplernental to the d,o*nestic sltppl!" and, that they have "helped to d,eaetop new marbets for the product."

Aside frorn the help that these imports prwirle in likeeling Iapaqt out of Red Chinais orms," Davidson- concluded, ney ar2 of great benefit to our ozan d,omestic econorny anil should, be continued utithout artfficial restrictions, either in the Reci,brocal Trad,e legi,station now'being considerei by the Ways and iieais committee., or in-the lorm of the plyuood, i,mport quota bills still pending in Congress.

b) These imports are important to the continued strength of our allies.

c) The Trade Agreements Act, including the escape clause, sbould be administered- in. a way that will help, rather than hinder, such tmPorts.

Mr. Chairman. and Members of the Committee:

r) 2)

The witness is both a producer of U.S. softwood plywood and an imporler of foreisn plnwood. Other products minufactured in- tlie- U.S. are providing intense competition for the U.S. ply- wood manufacturers.

3) Imports have created new markets that domestic plywood cannot supply. +) Seve,ral U.S. manufacturing industries rely, in whole or in large part, on imports as theii essential raw matenlal.

5) The Tariff Commission has ruled unanimously that these imports have not injured the U.S. industry.

6) If co_1d1t!on9 have changed since that decision, the Tariff Commission il the proper forum to consider the new circumstances.

7) Depletion of- hardwood timber is making the U.S. raw materials less accessible and more ixpensive.

8) If th-e59 imports are stopped, a major poition of the U.S. fush door minufacturin! iridustry is dead. 9) If hp"tt canlot sell-to us, it cannot buy from us, and it must then find dther less desirabi" martet-s for its products.

10) Conclusions: a) I_mpo-rts of hqdwood plywood help, rather than hurt, the U.S. econbriry.

My name is Jack Davidson: I am Vice-President of the Pacific Wood Products Company of Los Angeles, which is a substantial importer of hardwood plywoo-d and lumber products. I am also Vice-President of ihe Cloverdale plvwood Company of Cloverdale, California, which is a dome-stic manufacturer of Douglas Fir plywood. I appear before you as_the newly elected President of the Impolted Hardwood Plywood Association, Inc., in which I serve without compensation, This is an association made up of most of the importers of hardwood plywood, representing the great bulk of all hardwood plyw6od imporls into i6e Uiitea States. f want to thank-the Commiitee for giving me this opportunity to speak briefly on the questioi of fiardwood plywood imports and the relation they bear to our whole trade program.

I do not pretend to have a broad knowledge of trade problems, of_the-operation of the reciprocal tradl program, of the details of the Escape Clause or any of the other technical and complicated problems before-your Committee. I am a businessman- a1{ all of my businbss experience has been in the plywood field.

Because plywood has become one of the major areas of controversy in your consideration of the trade-program. I hope that the experiences of our Association memblrs can shed some light on this industry as it relates to the overall trade program. We think our problems are typical, and that an understanding of, them may help in the-fbrmation of a general policy.

The domestic plywood industry, or at least one segment

of_it, the hardwood plywood industry-, has bein engaged in , q long-term campaign to convince the Congress, the Tariff . Commission, the-Treasury _Department and other g.overn-

iment-agencies lhat it is being destroyed or injured or

Irlaced in an unfair competitive.position-because oi ..cheap

fo.reign plywood." This- campaign has taken the form oi

_a{rti-dumping investigations madl by the Treasury Depart-

ment, escapd clause iomplaints bef6re the Tarifi'Co*-ir-

sion,. application of the Buy American Act, and, currently,

-^^l-:---, i,,: I seeking legislative quotas to throttle imports.

I can sympathize with the domestic industry. for there

is l_ittle doubt that it is experiencing seri'ous competitive

problems..But imports of plywood aie also havia$'a diffi-

cult time because of_ many of the Same competillv"i- factors. Competition in the hardrvood plywood industni#hUs come. to a significant extent, from new-domestic productb or from new uses of establishid domestic products.

A large pait of the hardwgod plywood that formerly

i -. r:.', i ": , : rl, , " ,,.1,, I '.' ' .'. was used:ras driwer bottonis, firinittrre hacks, televisioir

cabinets, even doorskins, has been replaced by corhpetitive products such as hardboard. A substanti4l portion- of the market that formerly. existed for the ;thi;ker plywood panels_ in desk tops, sink tops, and other similar applica- tions has been taken over by particle boards, a -mushrooming domestic industry thai uies waste material to produce a cheap but,sturdy panel.

Aside from this new competition, there is another even more fundamental problem that is plaguing the domestic industry, and that is the depletion of the fine hardwood timber stands that have formed the basis of this industry over the years. Unlike fir and pine, the hardwood tree is i 9lbry grgwer. It takes many, many decades to produce the kind of lqg which. can be used for the making ol decorative hardwood plywocid. Due to .their scarcity, t[ese fine hardwoods such as walnut, oak.and birch, are becoming increasingly dear in price. The constantly increasing disiance between the mill and the timber supply results in increasing costS of transportation to thb manufacturer's plant. Thi indrJstry is depleting a natural re$oubce which-cannot be rbplaced for many years, no matter what happens to rmports.

Here, then, is an industry beset by compdtitive problems from new iterns produced by domestiC lnanufacturers ahd faced with gradual depletion of iis raw mategial' and the resultant higher iosts. These prob- lems obvioudly cannot be solved by imposition of quotas, or high tariffs.

H_gygygr, Gentlernen, I would be less than completely candid if I did not admit that imported plywood doei have some compe_tltive impact on domestic hardwood plywood production. Unquesiionably there are areas where irnported panels have replaced domestic production in direct competition.

Such competition, however, has been negligible, for the plywood.which has been imported, principa-lly from Japan, has by virtue 9f iJs q1i9e arnd its chiracteristics operied up new rnarketd in the U.S. The largest market for japanes^e plywood-is {or use as doorskins to supply the flush door industry which has sprung up in the pait few years.

This ra_pid growth of the -flush door produciion was occasioled by consumer tastes shifting to--the stylized, modern flush door, It was because of the low price of these Japanese doorskins that flush doors could be sold to the mass market. There was no production base in the domestic industry to supply- the tremendous quantities of plywood required for these doors.

Another vast new market created by the Japanese imports has been wall paneling of exotic woodj for low-cost homes. Recent years have also seen an increased use of decorative hardwood plywood for the manufacture of kitchen cabinets. This is a trend away from a painted wood cabinet and also away from the usl of steel.-Sales by the domestic industry in the cabinet market have also incr-eased significantly. Thus, imports and domestic sales have moved

hancl-in-l-rarrcl in the clevelopment of this uelr, urarket' There I,ras bee' a steacll, grou'th in tl.re rnarrrrfact're of hortse trailers, sales lasi )'.rr, "-o.lnting to or.er $600,000,000' In.rports have alsci .sharecl u'ith tlie clomestic inch'lstry irl pto"i,littg pl)'n'ood 1>anelir-rg for the interiors of marry of these trailers.

The cousutner has receivecl tire berlefit of these clevelopments along with the door mauttfacturer, trailer proclttce-r, home builciir arrd, cif course, the plyrvood distributor' I{ ir.nports of hartlu'o<-rcl plyrvoocl u'ere seriously curtaile<l, the clomestic inclustry miglit be able to 1i11 a small portio-n of the voi<l, but it could never satisfy the requirenlents of the great bulk of these markets. The choice here is trot betl'veen iinportecl plyrvoocl ancl domestic plywood. Before imported plvr,r''oocl was available for cloorskir.rs and paneling, builders bf" low-cost housing could not pttrchase domestic plyu''ood for tl-rese rtses clus to the cost factor, antl if imports are tlenied to ther.n they still calurot use the donlestic plywood in its place. Lorv-cost l.rousing just cannot utilize tl-re expen-

sive hardwoocl plyrvood proclucecl in the U.S., srrcl'r as w.alrrut, bircl.r, oak, Africari mahogarly and other clecorative hardwoocls. If imports stoppecl, tl're great brrlk of these builders u,ortld turn to harilboard or so111e similar substittlte, or rvoulcl sirnply not ttse clecorative u'ood Paneling' This rvotrlcl provirle iiitle help to the clomestic irarcl*'oo<l olvrvoocl in cltt str v-. '

||tri. analysis of t1-te market is basecl not orrly o11 my owlr experience ind that of my associates in the plyn''ood--il-rclust.v. but it is also the urranin.rous couciusion of the U'S. Tariff Commission, wl-ricl-r spent mttch time ancl rnoney only a few years ago investigating every aspect of the harchvoocl plywoocl problem.

In the face of an admittedly great increase in plywood imports, the Commission found that these imports were not causing or threatening any injury to the domestic industry.

I would like to ieacl just a fet' excerpts from the utlanimous Tariff Cornmissiort report u'hicl-r may help put the

:

problem of olvwood imports into their.Prope-r perspective: made Jpplicable- to every square foot of plywood shipped " I o_ e signilicant ertent, imports haae been supple- from Iabin to the United States.

t o. e sr'g.nificant ertent, iyports -harye begn lufple; from Japin Uniteil Stlates. mental to the domesti'c -supply of- hardwood, plyzuiod. Ceriain ."p."i. ;i th; T;tiff Commission.reDort were

r,.lir,i.:'i;"";;;Ay,H;:,t;li; new markets for the froduct." by Congressman Holme. oi W"rt i-neio".

of imp6rts'has hetped, to ievetop discgssed

"T!t9 gr.eat erpansion in_consamption of hardzaood. ply- ' _ I should like to spend a few momJnt".rrr*ering some of Yoo4,i! the prod,,acti,gn of fl'ush doors wouid, not haae bein the.problems that the Congressman posed. npp"r8niiy, Vfi. p,osstble. if. ltrod'uc.ers had been dependent entirely on Holm_es,-you have been given the-impressi,on that"ielief d'omestxc pl,yzaaod'." was denied to the hardwobd plywood industry because of

"Domesbic supplies would, not haae been adequate."

ll:-q:":itl profit position of the entire lumbei industry. If Despite this complete vindication by the Tariff Commis- that is your impression, Sir, I believe that the record shows "i"", "ii i" *.,tn "5ti"s th,i iq; J;p..";:g vorunta.rily im_ :X?h:X': ,:l:#,"1i:ffi:T;: B;#,:fl,?ffl""lil;"$_ posed export q_uotas qn their plywobd shipments in -order 'to ""oia'.,,y.ti,,"ptinn or trri'u.s. L",r..t. whle these. #li,jT,l.f;:f

,tti.l.,l]qtft'lli?f .1"il:.0*11: t'*!""X?ot"::g:"T?ilil*,"*'#

causing.or cQPtrols were even threatening any i"fty to the domesiic hardwood plv-

pt*:,"-1_ildustry in order t"-a"I.,,ni"" abr6 rimits '"-a,- ", tr' n;; ;;;;il

fiIR. TiUBER DEAIER:

ForYOU Underone roof . . ., One of the Wesfs most Complete Stocks of lumber ond Building Mcterials.

LUMBER: Hordwood, imported ond domesficSugor ond Pondele5q Pins5 - SpruceFirRedwood - P. O. Whire Cedor.

FIOORING: OokMopleFirflgrnl66k.

PANEIING: "S" Brond Philippine Mohogony T&G, solid woll -- /vtouldings.

PTYWOODS: Hordwoods -,Firponder Redwood.

MorliteMosoniteUpson -eqn6sDowelsGlues!1lsfsa Building popers

STN[BI.E I.UTBEN G||iTP[IIT

. Since 1906

255. SECOND STREET

(3 Blocks Eqsf of Jock London Squore)

Ooklond Z, Colifornio

Phone: TEmplebor 2-5584

wood industry. This was the onlv segment of the industiy I that was considered !y the Tariff Commission, and their

entire report is related o-nly to'the,hardwood pti*ooO seiment of the plywood industry.

-.I! slroSld lie'pointed out hlre that the great bulk of the Unrted States plywood industry is not haidwood plvwood. b,ut softwood.plyw-ood. The huge plywood industry'on the West Uoast, including that in Mf. Holmes, state oi Wash_ ington, is softwood plywood, a'product which is not im- ported at all and whith is not competitive with the imported hardwood plywood.

It is not competitive because Fir plywood is primarilv a structural material, whereas the imported har<iwoods are mostly_ used for decorative purposes derived from their natural grain characteristics. Further, this West Coast, softwood plywood is substantially lower in price th";-th; cheapest comparable imported plywood.

It was tor these reasons that the Commission segmented the plywood industry and considered only the hirdwooJ plywood portion and its reaction to the imports. W"; ih; rmporters, had no quarrel with this segmentation and made no attempt to persuade the Commissioin against its, use.

The Commission found, as I stated a few moments ago, that the hardwood plywood industry was not beins iniuftd and was not gven F-.i"g threaten-ed with injur/ bf ttre rncreaslng r_mports ot hardwood plywood. I must admit that conditions have changed somewhit in the 2f yearc since that Tariff Commission report was made, beiause this is not a static market. It may be that all of the conditions and circumstances that the Commission found then do not exist today. Ilowever, I am convinced that a thorough investisa_ tion.of hardwood plywood imports and their p"resent efiEct on the domestic hardwood plywood industry ivould lead to substantially.th.e same conChision that was-reached Uy tte Uommission in its previous findine.

If there has been a substantial-change of circumstances (Continued on page 60)

Ditect Cat ShipmentsTruck & Traileror LCL from Yard Stocks OUR MOTTO: eulity and, eaantity GUARANTEED

INDUSTRIAI SPECIAI|STS lN FOREIGN ond DOftrEgTlC HARDWOODS ond SOFTWOODS for every t"q,rir.-*

This folder can help you cut bulky

wood finish inventories

Full-color panel chart in new Weldwood folder shows your customers how to get the finish they want with just two easy-to-use wood finishes plus colors-in-oil.

Now your customers can hand-pick the wood finish {older gives complete finishing instructions on how they want without your having to stock dozens of to duplicate any finish desired, yet you need stock space-robbing prepared stains. New Weldwood only two versatile, high-profft items.

For free copies of theWeldwoodfoll'er, "Wood. Finishes uith Firzite and. Satinlac," urite (Jnite Sttrtes Plquood, Corporation, Dept. CLM 3-15-58, 55W.44th St., N.Y. 36, N.Y.

Weldwood' WOOD FINISHES

sAllNLAc@ - non.yellowing, complete finishno seoler required. Preserves the noturol groin ond beouty of.oll woods.

UNITED STATES PTYWOOD CORPORATION

FIRZITE@ - cr,EAR &WHIIE _ o penelroling resin-reoler ond undercoofer for oll woods, ond on excellent $oin bqse.lor colors-in-oil.

in Business ',.

- Does lucli play a big part in busihe$s success?

It does, a wonderful part. Wbtch the succesgful cereers i;i of business men, and you can't doubt the great value of r luck.

- You will see some fellow reach out and grab an opportu,: nit! that other men standing around had not realized was , there.

r, Ilaving grabbed it, he hangs onto it wjth a grip that i, makes the jaws of a bulldog seem like a fairy touch by

._'gomparison.

He then calls into play his breadth of vision. He sees the : ' rrs ruEu lcuJ rtlc(, l,ray tutt I, eaqfn or,vlslon..rle sges + ,possibillties of the situation,, has the ambition to de5ire ' them, and the courage to tackle them. f---, s..s !r.v evslq5s.!v tq9alg luFtlL

He intensifies his strong points, .bolsiers his weak ones, :ri,cultivates those pegsonal qualitieB that cause other inen to

1. trust hlm and cooperate with him.

i IIe sows the seeds of sunshine, of good cheer, of opti! , *nism, of unstinted kindness. He gives freely of what he [1;has, both spiritual and physical things.

"Yery Appreciotlve"

The\ California Lumber Mlrchant

Los\Angeles 14, California

Wie here are very appreciative of your fine American ideas and editorials.

r, Stanley Ransom I Ransoin Bros. Lumber & Supply Co.

i Ramona, California

He t\inks a little straighter, wbrks'a little harder and a little fonger, travels on his neiire arrd enthusiasm, and gives. srrch service as his best effortg pefmit.

These things he does. Luck.doeq thc rest.

Notlonol Mcgozine to List l,ocol Deolers in HIC Frogrom

- Tt," Ifome fmprovement Council's program has a chance for local membels to be listed in A'meiican Home mag- azine as home improvenn'ent headquarters. Council Execitive lirector Don-Moore, announcing the magazine's plans for tying in with HIC's program to iove horieowneri into repairing and remodeling, said that American Home's July issue, reaching lor/a million readers, will be devoted eniiri- ly to the subject of home improvembnt and announce HIC's second big contest for homeowners, requiring the pertormance of an actual home imprqvement project with the aid of a local Council member. It will actualiv list all local members of the Home Impiovement Councii-alpha- be-tically by state and 1ey,'n-thereby directing its i0t/4 million readers to HIC members to obtain. compl-te contest inlormation and advice on projects they need i6 accomplish in order to enter. This is at no cost to members of HIC. . Pointing out that Americair Home can list only the first 6,000 local members, Moore urged local businesimen who have not already become Council members to do so at once. "Ne_ve1 before," he said, "has this big an opportunity for profit been offered to local dealers, iontraitors, builders, utilities, financial institutions and the other types of firms involved in this industry an opportunity fol a national consumer magazine to list your fifm as the place to go for help and advice."

Local firms can take advantage of this unprecedented offer by obtaining membership-applications'from HIC, 2 East 54th Street. New York 22. N. Y.

USP Soles High, Eornings Low

United States Plywood Corporation's sales reached a nely high level in the nine-months period ended January 31, but earnings were below a yeat ago as fir plywood prices slumped to the lowest level in eleven years. Earnings for the nine months were $4,866,000 after estimated income taxes of $2,885,000. Sales for.the period were 9154,416,000, compared with $150,167,M in the corresponding period a year ago.

"The results for the past quarter teflect an inventory write-down based upon the recent drop in the fir plywood

price to $6.1," commented S. \Ar. Antoville, presiclent. "The continued overprodtlction by the fir plyn'ood inclustry, combirted with the seasoual slorvdorvn in building allcl the general business llncertainty, limitecl earnings severely cluring the past quarter. 'l'he fir plyr,r'ood segment of our bttsittess represents aboutlO/c of sales volume."

NLMA fo Hold Spring Boqrd Meeting in Sontq Bqrbqrq, Moy 26-28

The Spring boarcl ureeting of the Natiol'ral Lttmber X4anrr{acturers Assu. rvill be l-reld in Califortria this year, at Sarrta Barbara on I'[ay 26-28. One of the features of the meetinq rvill be a Panel cliscussion at the noon luncheor.r, XIav 27. Subject u.'ill be "Is tl-re l-rrmber Distributiorr Systenr Aclecluate for I'resent and Frrttrre Neecls ?" ar.rcl the leaders l.rope to develop in into a through airing oi opinions on hor.v the present pro<lucts distribtttion system

catr be geared to the tretnenclous anticipated increase it-t poprrlation in the next 20 years.

The Parrel r.vill consist of four leaders representing all clistribution channels : a lrrrnber dealer, conrmission salesman, rvholesaler. and transit shipper, pius spokesmen of the tra<le press. J. C. O'Ilalley, presiclerrt of the National Retail l-rrmber Dealers Asstr. anrl a Phoenix. Ariz., retailer. u'ill appear on the Panel. Others invited inclucle Nlartin \\riegancl, presiclent of the National-Ar.r-rericarr \\11-rolesale Lumber Assn., arrcl George \\'. l'Irreth, presiclcnt, National Assn. of Cotnnrissiou Lrtnrber Salesmerr.

Pqt'fen-Blinn Property Sold

Tl-re firm of Blair-\'Iartin Co. l'ras Patten-Blinn Lumber Co. yarcl site at Sorrtl.r Pasaclena. 'I'he firm hanclles eclrripment.

purchasecl the old 905 Xlission St. in nraterials harrclling

IMPORTED ond DOMESTIC HARDWOODS for EVERY PURPOSE-Hordwood Poneling

Our Invenfory is Complete-Prompf Shipment Assured

TnoprcAl, e, WnsrERl'{ Luunnn CompANy

t. J. Gqrr Co. Cobinet Troining School for Bcly Areq Deqlers

I-. J. Carr & Co. rvill hold a Bilt-\\/ell cabinet trainins school for Bay area retail lumber clealers, Xlarch 1S-19 at the Claremont hotel, Berkeley. Clark A. Barton. supervisor of the companv's training school program ; Harry tr{uir,

Ililt-\\iell factory representative, ancl ern clivisiorr representative of Carr, rvill presicle at the t'n.o-day rneeting.

Frerl Pfeiffer, WestAdanrs & Collier Co.

Glenn Foglemon Sreps Down qt Cqlifornio Door €o.1 Breiner ond Pqrkins Tqke on New Duties

I"ollou,ing ,10 1'ears o{ service rvith the California l)oor Cotnpanl. of Los ,,\rrgeles, Glenn Fogleman, pioneer wood prorlrrcts executive, has retirecl f ron.r his post as general nralrager of the u'ho1esa1e concern. I-ester \\r. Ilreiner, a 22-year veterall with the firm, has been named to srrcceed Foglen-ran as nrallag'er of the Los Arrgeles ll'arehorrse and olhce locatecl in tl.re central mannfacturing district.

Phone: CApitol 2-1934

Telelype:

PD-385

tln CEDAR . HEmtOCK RIDWOOD . SPRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Youl Inguiries lor Wolnranized and Creosoted Lunber, Timbers, Poles anrl Piling

m@nFIG

In line u'itl.r tl.re promotion of Breiner, Art Parkins, sales nrarrager, has beer.r gir-en the aclclitional assignment of assistant manager but u'ill cor-rtinue to rlevote most of his tin.re to sales Dromotior-r. Parkins is r,r'ell known at all levels of distributioi, having spent rnany years 'lr,ith tl-re California Door orgarrization and also operating his orvn rvholesale lumber firm.

Colif. Representotiyg

-

R.oy Wiig Nqmes Corl Dqvies Scrles Monoger of lmPeriol

ll.ay lr.\riig, ou,irer-rnatlager of Imperial Lumber Company. Los ,\ngeles rvholesale collcerll, annoLlnces the appointment of Cirl I)avies, veterall Southern California lurnLerman, to the positiou of sales lnanager for the firtn.

Davies startetl his lumber career in 1914 u'ith the ll. K. Wood Lumber Cotrrpany, ancl, follorving his clischarge frorl the army in 1918, re-enterecl the lumber inclustry 'lvith llammond in I-os Angeles. He l.ras been iclentifiecl continuouslr- in lurnber sales siuce that time. He is rvell kuorvn at all levels of the business, having both retail ancl rvholesale exDerience. and at otre time spent several n-ronths in the Nortl'rern California procltrctioti area in shipping and sales.

"We are scl-reduling au actir-e erpansiorr ltrogram for the spring aud surnmer months," Ray \\riig cleclared, "and

we are makirrg a complete ler.el so that we will be irr needs u,ithout delay."

surve\: at the rrills and sales a oosition to fttrnish the dealer

DFPA Adds to Field Promotion Sfqff

Eleven mett har-e been acldecl to the staff of the Douglas Fir Plyu'oocl Associatiol.r's treltl promotiotr clepartment, accorcling to W. E. Diffor<l, I)FPA managing clirector. This brirrgs the total field stafl tc.t 42, nearll- clouble the nurnber of a year ago.

DFI'A field prornc.,tion reDresetrtatives' function is uatiorral promotion of volume uie of frr pl1'r'r'ood through personal calis on specifiers and large users iu major markets, chiefly irr the construction and inriustrial fields. They operate throrrghout the coulltrl itr tert regions.

'fhe new statl mernbers inclucle Italph McGreal, San Iirancisco.

Bill Brouning

TWX: ARC43

Phone: VAndike 2-2417

Direcl: VAndike 2-2202

Hubbord & Johnson Receive Third Corgo qt Port Yqrd

Hubbard & Johnson Lumber Company received its third cargo o{ approximately 2l million b.f. of lumber at its port of Redwoo_c! City yard, l-readed by S. W. "Bill" Wray, on Febrtrary 24. Both Bud Hubbard, of Nfountain yisu', and Chet Johnson, of Los Gatos, rvere on hand to check the unloading operation-made doubly difficult by the heaviest rainfall and gale to strike Northern California this year. However, unloacling was carried off without a hitch ani the entire load stored in the yard in less than 10 hours !

_ The first shiprnent to Yard 4 arrived December 26, on a Cl-ramberlin ship, the Alaska Cedar, out of Crescent City. The last load again originatecl at Crescent City ancl was brought in on Chamberlin's "C" Trader.

Beckslroms Stort Homeowners Coniest ol Arcqdiq Yord

A contest for homeo.ivners \\'as started last month by L. A. Beckstrom. presidetrt of tlre Arcadia Lnmber Co., 214 N. Santa Anita Ave. The Arcaclia dealers are nlembers of the current Home ImDrovement Council. The contest will run thrbugh June 30 with a "How's Yorrr Home?" ealrie in rvl-rich the family fills out a checklist of home irnprovements it neecls arrd comDletes a statement: "lIere's t.hv u,e feel it is important to impror-e our home (25 u,orcls or less ) ."

Ancly Beckstrom saicl there are 1.003 caslr prizes totaling $125.000 irr tlte cotrtest -a_ first prize of $25,000; seconcl, $10,000, and third, $3,000. From the local angle, crrstomers of the yard can coml)ete for 1.000 rnore prizes totalir-rg $87,000. The first contest will be follorved by another rtrnning frorn July I to Dec. 3i, rvith the same anlount of national awards. In it. the homeo\\'ner has to con.rplete an actual home imlrrcrvement. The Arcadia yarcl also contrib_ tutes helpful remodeling ideas ancl frrrr.rishes corltest blanks.

Squires Exponds Colton yqrd

Colton, Calif.-Construction is underw:ry on a $21,280 expansion at the Squires Lum_ ber Co., 370 N. 9th St. The buildirrg irr_ clrrrles a large new display roonr ar,,l office tor the retail yard. coverirrg 55g0 srr. ft. Lolttractor It. P. Bi<lrrey estimated the site will be completed about ni<l-X{ay north of the prcsent. builclitrg at 9th ancl H streets. r(oy sclurres, o\\'1ter_[lanager of the yarcl, said they are expanding their harclwarl cle_ partment ancl lunber sales section and that the. yar<l n'ill go into the do-it_vourself tracle with an expanded proclrrct line in the new showroont. The dealer rvill continue his extensir.e building ancl co,.,stru.iion services, he aclclerl.

(Tell them uou saw it in The California Llurnber Merchant)

\Yestcln Red CetlarThis giant cedar reaches its finest development in the rainY forests of British -Columbia's'southern coast, where it may grow to 200 feet tall and 18 f""i in diameter. With its straight' beautiful grain, light weight, working ease and excePtional all-weather durabilitY, Western Retl Cedar is hiuhlu "it""*ed by home builders the *o-tld orru., for both exterior and indoor use. It has a verY low shrinkage factor and its cellular structure gives it a verY high insulating value' Ileightening the interest of this fine wood's attractively figured grain is its wide color variationranging from a delicate straw tone to a dark ruddY brown. Left in its natural state, or stained, bleached, varnished or oainted. Western Red Cedar glaces -every setting with a rich look of warmth and character.

Manufactured bY: Sales Agents:

Smith Rerires' Ahrens New Owner of Cqlif. Sugor qnd Western Pine Agency

Hugh L. Smith, who has been president of the California Sug"t-o"a \Yestern Pine Agency. sirrc5. 1947' ztrtrl for ahnost ;hi?it years prior to that -iitl't tht olci California Sugar & Whiie'Pi,l. io-pany, has retirecl fro-m active cluty-a-nd.r'vill devote his time to gtt*'it"tg orchids' playing golf ancl looking after his various other itlvestments'

Hugh Smith came over from Anstralia cluring the first *,r.ta-."", with the clivision of Anssies enroute to Egypt'

He likecl tl-ris country so lveil he returued riglrt- after the *r.. t.Lf. out his citizenship papers, arrd took a job with the

olcl Califonria Sugar & White Pine Con.rpany,. rrnder^-the ;;;tt;;;;;'rt .f tlie late Frederick F' Savre, whose.offrc.es ;;;;. i" the Crocker Bank Building' He remained with the olcl company urrtil 1939, at rr'hich time a 1lelv colrlpany was i"i"l.a *itit ,q.. C. Ahrens, who came dorn'u from Clover Vallel at Loyalton. Later a corporatioll was formed under th";-. of ti'te California Sugar-a'd Wester' Pine Agency' i".., o'itft Hugh I-. Smith as president and A' C' Ahrens as vice-presitlertt anrl sales marrager.

Ar'..rf January 1, 1958, the corporatiorl bought in and. retired \,Ir. Smitli,s stock ar-rd A. c. Al-rrens is norv president ;;.1-J" o\\rner of the comparly. Hugh ltosaaen is head ,u1".-on anrl Bob Ahrens and lioberta Schroecler head the office force.

SCRTA Drofring lrs plons for Oufstonding Convention April g

nans are expected to be completed for announcement in tne next rssue of the outstanding talkers, program hieh_ lights, en tertainmen t f eatures, ro.i"f grihlri.fu. i" a'iiffi " spectaculars that will be on tap for"Southlfid a;"i.r:-;i the 41st annual convention and'trade snt* of the S;;the; california Retail Lumber er.". """r *ni.n pr.ria."i-H"i Brown will preside at the er"Uasoao, hotel in Los An_ geres next month.

The bie davs for {ealers rvill be April g, 9, and 10, right after Fasler,. ind SCRLA M;;s";'o;;t; w.'n"*iiii.'fir. Deen Dusv thls month rounding.up the selected speakers best.-qualifi_ed to analyze today,s- i;e";try problems for the retailers. Many of thb .stimuliting tatt<s'witt be illu.iraiej with successful sales id-eas i" acJil;;;; latest innovations in retail yard merchandising.

The Trade Show will taie full advantage of the spec- tacular displays many manufacturers-have created aird are now showing at othei dearer conventions over the ""r;tr* As every dealer knows, these l95g exhibits--i;;;;;;

su_percharged to roll the sales ideas right down the dealer,s allev.

The SCRLA's 1958 annual will refurbish all the pooular convention standouts: the Hoo_Ho" -dli-;ttil i;5ht_; luncheon for the ladies, tt """"Li Utquet entertainment- the dinner-dance and, -most anticlp";d, A;'^iii;:til;;:; Breakfast.

On your mark ! April 8 is the date !

Literqture on Hyster Ailochmenrs For Difficult Hondling problems

Problems encountered- in h-andling drums,_ kegs, paper rolls and other cylindrical loads ,nd 6o*es and bales can be 19]ved *il,h Hy.t.^r's I "ad-CiaU .f"i"pl.r,i"h is described oroTg- wrrn speclhcations in a new information bulletin available_ through any _Hyster industrial t.r.f. i""i"iii $y;ter Company, 1003 Mj'er-s Str".i, fjr"vitte, fl. lliai_ shift attachment for the Lbad-Grab ciamp i, ,G;,e";;;;d in-the-informa-tion piece, Form r53i, iiir .tt""t,-""ili valuable where loadi are stacked-or pi*ea ;t;;; *ii; or in other close quarter operations.

Sove-Woy Lumber Becomes Do-lt-Yourself Cenfer

Buena Park, Calif.-In less than three y,ears under present managernent, the Save_ rvay Lumber Co. at 6361, Manohester Ave. here has become north Orange "oorrty," largest and most complete a3_it_vlur".ff center, The Buena parli News ,"p6.t.d io a featured article last month. T-he ietail yard will celebrate its third annirreisary in May under the manage-."t oi-C." iirirr.r, yl1,h1. enlarged aid expand.a tf,.-yard', aooed new lrnes and merchandised his iradj ing district until the yard,s a.".too-.", now employs a staff of i2, comp.r"a to tfr" two persons working there wheh he became manager in 1953.

lIOUR FIRE RESI$TAIIT GYPSUfiT WALTBOARD

' Now, with Blue Diamond s/s" Fireilalt special core wall_ board, applicator craftsmen have a ffne handling and ffnish_ ing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, industrial, apartment and home construction-wherever high quality interiors combining great strengfh with increased fire resistance are desired or required by building codes.

BIue Diamondt Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with underwriters' Laboratories' ffre resistive rating requirements.

, The yard- is open weekends and exrra clerks are otten employed on these days to care for the extra fiow of trra..-Ct"it'.'.r" trai ned .to give -helpf ul advice- on -to"oi." "na marerlals, and in repair and beautification p.rojects_ which have'spurrea ttr.-si;*it, "f the yard. The yard nrJ,...rrtty'ua?.l'r'fi". of paints,. glais_ brick, "turni,i,r* .-.iring., powgl and hand tools, and fl.;;s ii[;. ^" {":^19,u_r, Turn er-offer. f r""a-"f i""ry or matertals and dimension cutting of most lumber with no mifling ;'h;;;-".'

Flood Woters Hit tumber yord

Vista, Calif.-Flood waters from recent l"rty rains struck tt " Fi". r."I"Lriiu", Co. yard h-ere, Febru ^ry 4., "ra """".'J'i,t " collapse of a lumber iryarehour.. *ai trr" height of the flood .uri.,i ",a"i w..i v,:H'$vli ;J:?-$:t flowing a foot deep across the road.

3,0

Shostq crnd Trinity Counties

Feel Pinch in Lumber Industry

Redding, Calif.-The slowdown in the lumber and construction industries in Shasta and Trinity counties has left one of every five workers unemployed. Nlany workers have had to sell their TV sets and a bank reports car repossessions up 50/o. Other area businessmen, who say they have just as many people working as at this time last year, blame the unemployment figures on men who recently came into the area seeking jobs that didn't exist. About 1,000 rvork-ers moved in since last July hoping to find jobs on the $237 million Trinity River dam project.

AFL-CIO Local 961 oi the Construction and General Laborers Union has 700 of its 1,200 membership out of work. The business agent said normally abouC 2Cf.-3W would be out because of the winter construction shutdown. The Carpenters Local says 350 of the 668 members are out of work.

Loggers and sawmill workers are mainly affected. When the industry is up, they collect prime pay and overtime from the lumber industrv-Shasta countv's No. 1 business. It is estimated 37/o of the unemploymeti insur.nce checks handed out in January went to lumbermen. February 15, there were 250 more lumber workers out of iobs when the McCloud River Lumber Co. in Siskiyou .ounly shut down.

L.A. Hoo-Hoo Meet Morch 2l

Friday, March 21, is the next gathering of Los Angeles Hoo-Hoo Club 2, when golf and dinner will be the attractions at the Clock Candlewood Country Club in Whittier. An unusual entertainment will follow dinner with the showing_ of color movies on the Los Angeles Dodgers, including highlights of the famed ball clubrs colorfuf history and most exciting games.

(TelI them Aou sau it in The Californin Lumber Merchant)

Dimensions Are All Wrongr Boys

Urbana-Champaign, Ill.Dimensions are an obsolete means of judging the livability ol a house, according to the University of Illinois Small Homes Council. It is furniture size and placement anj the activity space needed for living that should be taken/(hto account, William H. Kapple, research associate profe$sor of architecture, told more than 400 builders, architect5 and lumber dealers at the annual short course in risidential construction.

"Once we have established the furniture size and placement and the activity space," he said, "We can then determine the smallest comfortable room-the most efficient room." Floor area in itself is meaningless, he emphasized. The effect of door, window and closet locations on furniture placement and its use is more.realistic.

The "geometry of efficient planning," Prof. Kapple explained, involves (1) devising an efficient room airange-

ment based on furniture and activity, and (2) determining the best locations for doors, windows, and closets. Studies, for example, he said, show that the most efficient double bedroom (it is 9-6"xll'6') should have the closet on the long wall.

New Guide on Gedor Siding

Complete and easy to find information on Western Red Cedar Beveled Siding and Tee-Gee Paneling is contained in a new 4-page brochure of the .Western Red Cedar Lumber Association. Grades are illustrated in addition to sizes, use information, and conversion tables. One page reveals comparative physical properties with .othei siding products. 'Painting information is also included. The new brochure has been designed to fit into standard catalogs. For copies, write: Western Red Cedar Lumber Association, 4n3 White-Henry-Stuart Building, Seattle, Washington.

ttlNE

G[LEilD[n ol GllMIIIG EUEIITS

Morch

OAKLAND HOO-HOO CI-UB 39 "Saint Patrick's Night," Frank Timmers, chairman-Fisherman's l)ier, March 17.

BLACK IIART HOO-HOO CLUB Dinner Meeting, Maple Cafe. Ukiah. March 19.

SACITAMENTO HOO-HOO CLUII 109 Dinner Nfeeting, Sherwood room, Sacramento, March 19.

SANTA CLARA VALLEY HOO-HOO CLUB Dinner Meeting, Chez Yvonne, Nlountain Vielv, March 20.

DUBS, LTD. Torrrnanrent, Claremont Country Club, Oakland; Tom Hogan, host-March 21.

I-OS ANGELES HOO HOO CLUB 2 Golf anrl Dirrner meeting, Clock C--andleu'ood Country Club, March 21.

SAN JOAQUIN VALLEY HOO-HOO Club 31 10th Birthday Party (honoring past presidents) ancl Ladies Nite Dinner-Dance, Sunnysicle Country Club, Fresno, March 22.

SAN JOAQUIN VALLEY HOO-HOO Club 31 Educational meeting-California Re<lwood Assrr., Visalia, ]U'Iarch 24.

SAN FRANCISCO HOO-FIOO CLUB 9 Dinner N{eeting, Leoparcl Cafe, San Francisco, March 25.

SAN JOAQUIN VALLEY HOO-HOO Club 31 E,clucational rneeting-Cali{ornia Redn'oocl Assn., Fresno, March 25.

NATIONAI- ASSN. OF COMN{ISSION LUMBER SALESN{EN, Sl.reraton-Caclillac hote1, l)etroit, March 27-29.

LUX4lSFlR I'IERCHANTS ASSN. of Northern Calif. Yard Foreman ar"rd Assistar.rt Yarcl Forernan School. Hotel rle Anza, San Jose, March 31-April 1.

April

SOUTHERN CAI-IFOR\IA RETAIL LUN{BER ASSN. Annual Convention and Trade Shou-, Ambassador hotel, Los Angeles, April 8-11.

SAN FRANCISCO aTTd SANTA CLARA VALLEY

HOO-HOO Clubs Joint Meeting, Cl.rez Yvonne, X{ountain Vieu', April 11.

NORTH\\rEST HARD\\IOOD ASSOCIATION meeting, Nerv \\'ashington hotel, Seattle, April 11-12.

AMERICAN \\rOOD-PRESERVERS' ASSN., Hotel Stat. ler, Los Angeles, April 14-16.

WOODWORI( IITSTITUTE OF CALIFOIiNIA annual Southern California meeting, Hotel Statler, Los Angeles, April 18.

SACRAIIENTO, ITEDWOOD EMPIRE and BLACK BART HOO-HOO Clubs Joint Meeting, Fairfield, Calif.; Guest of Honor, E,rnie \\rales, Snark of the lJniverseApril 18.

LUMBI]R N,IERCHANTS ASSN. OF NORTHERN CALIFORNIA Annual Convention, Ahn'ahnee hotel, Yosemite National Park, April 2L-23.

N,\TIONAL BUII-DING MATERIAI, DISTRIBUTORS ASSN. Annual Spring Meeting, Bellevue-Stratford hotel, Philadelphia, April 29-May 2.

Moy

NATIONAL LUMBER IIANUFACTURERS ASSN. Spring meeting Board of Directors, Santa Barbara, Calif., May-26-28.

(Tell them Aou sau it in The Cali,fornia Lumber Merchant)

BRAEE

New Profit$

NEW PRODUCT$

Weyerhoeuser Soles Aids ro Deolers on "Look-See" Bosis

'Weyerhaeuser Sales Co., which long has supplied building plan services to its dealers, has a new "look-see" merchandising approach to dealer sales helps. The company has comPletelY ^ revamped its home building and farm building services, added sales tools to promote business in fences, cottages, garages and remodeling, and come up with 5 paks of promotion aids to help sell these different markets . . and injected an "on approval" offer.

Borrowing a direct-mail selling technique, Weyerhaeuser has sent its new - home-building merchandising pak to thousands of dealers from coast to coast without even asking for orders. These new dealer promotion materials, filling a carton the size of an apple box, went to dealers for their inspection and approval. Dealers who elect to use the sales aids will be charged a part of their cost.

Any dealer is free to return the package at no cost whatsoever; Weyerhaeuser will even refund the return postage.

The pak of home-building sales materials went to all dealers who subscribed to the firm's home service'last year. Any \Meyerhaeuser dealer can, of course, order any of the 5 packages again, on approval , merely by writing to the Trade Promotion Department, Weyerhaeuser Sales Co., St. Paul 1, Minn. Merchandising materials in the home packages include supplies of plan books for each of five different design classifications (over 100 designs), a handsome counter stand, colorful point-of-purchase materials and other aids for selling contractors and consumers.

Fred G. Johnson, trade promotion manager of Weyerhaeuser Sales, said, "There's a big upturn in dealer promo- tion initiative, and each year more of our customers effectively use merchandising materials. And we think they will immediately see how to use the point-of-sale helps to build volume and profits.

- Johnson pointed out that while only the home and the farm.promotion-qear packages will automatiially be ma-iled to dealers, any of the paks will be sent to Weyerhaeuser dealers on a look-see basis upon request. All five paks cost the dealers only $65; the single pack?ge of merchandising matelials for home and remodeling lales costs $20.

Weyerhaeuser will continue to sup-

All inquiries regarding NES7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER IIERCHA IT, Room 508, tO8 ITest 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the rnanufacturer or disiribuior, who will then answer your inquiries direct.

Johnson'Tumbleweed' Ofrers High Copocity, Pofiobility

ply its dealers complete blueprints (at moderate cost) of all the homes in the design service, all plans having been drawn for economical use of stock materials as well as customer appeal and lasting value.

As part of direct-mail promotion for dealers, the company is issuing "Building News" featuring building developments, new products, and use information to be mailed periodically to the dealer's contractors. Dealers who participate in the new merchandising program of the company are invited to provide the names of their builders.

New Vorioble Speed Belr

A new variable speed belt that will eliminate industry's problems of procuring and replacing belts of special design has been announced by the IVlanheim Manufacturing and Beltine Company, IVlanheim, Pa. Made of oii and heat-resistant neoprene, the new belt is being marketed after months of laboratory and field testing. The new MVS belt does not require dismantling of machinery for instillation, is preci-sion balanced to eliminate vibrition. and can easily be adjusted for any desired length. Available in a complete range of sizes, the MVS belt is a-link design adjustable to any length for use on various size drives. Available in standard packages, the new belts are priced competitively with other variable speed belts currently marketed.

The Johnson "Tumbleweed," a portable batcher for charging transit mix trucks, has been developed and is now ready for marketing by the C. S. Johnson Co., Champaign, Ill., and its Pacific Coast branch at Stockton, Calif. The new self-contained batch plant is available in 3l and 5 cubic yard sizes. Capacities ol 25 to 40 cubic yards per hour are possible, depending upon hopper size and whether the discharge belt conveyor is 18 or 24 inches wide. The 3/16 inch steel hopper is open for charging on three sides, has 60 degree side slopes and double clam gate for fast, clean discharge to the belt conveyor. A full-reading, cumulative 24 inch diameter weighing scale is standard on the new batching unit. The complete batcher can be towed while assembled or the conveyor boom, bolted to the batching unit, can be removed for truck or rail shipment. The "Tumbleweed' is available without wheels and discharge belt for more permanent installations.

Nu-Wood Introduces New

Wood Conversion Company has introduced a new ceiling tile with a fissured design to meet today's trend towards colorful and eye-catching ceilings. This new insulation board tile, called Nu-Wood Decorated Tile, features a simulated fissured marble design in 17' x lV'size. Available in two colors, either gray or beige, Decorator Tile insulates and coirects faultv acoustics in addition to its decorativi advantages.

Nu-Wood Decorator Tile is also specially treated with a Sta-lite white coating that meets Commercial Standard, CS42-49 for Class F flame-resistant finishes.

(TeII them uou salD it in The C alif orni,a llurnber M erchant)

SUPERIIARKET Type bonncrr (top photo) td 3tringing ocro3r lumbayqrd lloros, hsging in window!, toping on wolb, Multi.ut. rolct hclpr (botloml in Prmotion Pqk include! ride bonncrr, litaroture rock fq woll ot counlor, mqgozine for conlroclor Gutlgmlr!, €tc.

GP's Pre-Seoled tlnd Pockoged Redwood Siding

Pre-sealed and packaged redwood siding, a new Georgia-Pacific Corporation development, will open new markets for redwood siding with builders, contractors and architects. It is available at no extra cost. The siding (patent applied for) is uniformly sealed at the factory so that it is protected from moisture penetration on all surfaces. Sealing saves up to 35/o of paint normally required to cover this kind of siding and assures uniform coverage. Water spotting is eliminated. The total cost saving in paint and time that may be experienced within the industry is obvious when one considers that about 70/o of. Redwood-sided buildings are painted.

If the siding is to be used in natural finish, the sealer emphasizes redwood's natural color, though it is in itself clear and colorless. If stain is applied, the sealer equalizes stain penetration, assuring an overall color. Dirt, dust and grime are simply wiped off this siding, eliminating the need for tedious sandirg prior to applying finishes. It should be noted, too, that the sealer used in this researched product is odor free and neither oily nor sticky.

The package offers something for the dealers, too. It is colorful with three-color end labels giving both size and grade. It is moisture resistant, formed of heavy kraft with plastic film, heat sealed on the top and ends. Thus protection is provided during shipping, storage and on the job prior to installation.

Widths run e', &' and 10"; thicknesses are ft", 5f" and. fu" ; lengths are from 4 to 20'. Further information is available from any Georgia--Pacific warehouse or sales office, or GeorgiaPacific Corporation, Dept. 13A, Equitable Building, Portland, Ore.

Golling All Kqors

Palo Alto, Calif.-Kaar Engineering Corporation has developed a new lowpriced FM mobile radiotelephone for communicating between vehicles and fixed points, from one vehicle to another and between two or more fixed points. The new Kaar TR500 FM mobile radiotelephone is operable in the 450-4ffi mesacycle Special and Safety Services aid itte +qi-+ZO mesacycle Citizens Radio bands and is the lowest priced, commercial-grade instrument of its type yet to be placed on the market. Any citizen and business enterprise is eligible for licensing in the Citizens Band. Under averagE conditions, the new Kaar radiotelephone will provide reliable communication between vehicles and a fixed point within a 10-mile radius of the fixed station. Ranges of up to 50-200 miles can be obtained betwien vehicles and from fixed points to vehicles when a,repeater station is used.

Screens for Metol Cqsemenls CXfered Wirh Floor Disploy

Rudiger-Lang Co. of Berkeley, C.!i: fornia, innounces a Program that will enable lumber yards, hardware, and building supply frrms to offer standard size scieens -for the millions of metal casement windows in use todaY. The Berkeley manufacturer has selected the nine sizes of Tru-frame aluminum screens that fit over 9O/o of the windows in most communities. AnY assortment of 26 screens in these sizes is being offered on an introductory basis. This assortment is shipped with a floor display, measuring directions that can be handed to customers, installation clips and screws. Thus it is a complete selling. program with a minimum screen lnventory.

Tru-frame is the first all aluminum frame screen to be made entirelY bY machine. It has a unique one-Piece frame, and is constructed to give years of service.

The screen assortment covers three widths fuom l6s/sn' to 22r/st' and three heights from 23s/s" to 48r/a". The introductorv assortment of 26 screens is offered at the regular case price. The floor display, which will hold up to 48 screens. is available without extra cost. For additional information please write Rudiger-Lang Co., 270I Eighth Street, Berkeley, Calif.

Free Decrler DisPloY Pcnel

Supplementing their big Push of new Crestwood Tremodeler's" flooring, E,. L. Bruce Co. ofiers lumber dealers an attractive lV' deeP, l8f" wide, 12" hieh display panel of six widths of elEamins piefinished Crestwood on a [ty*ood base with a colorful silkscreened sign to tell the remodeling storv and iell the floor. Assembled unifsits on table or counter, or hangs from wall. For a limited time, panels are free to lumber dealers with their original order for 1,000 feet or more of Crdstwood. Available through Bruce distributors or direct from E. L. Bruce Co., P. O. Box 397, Memphis 1, Tenn.

(Tellthem aou sao it in The California llumber Merchan)

New Rlostic Floshing

Added; ro Sisolkruft Line '',

American Sisalkraft Corporation has released a new flashing material to round out its line of other flashing products. Moistop flashing, as it is called, utilizes polyethylene plastic which has been bonded to a rot-resistant $isalkraft paper. The manufacturer states that the finished product combines the inertness and perma-"

nency of the plastic, with the strength of reenforced, waterproof paper. While Moistop has been available for some time in wide widths for use as a vapor barrier under floors, it is now being put up in narrow flashing widths for all concealed waterproofing applications such as door and window flashing, sill flashing and foundation danipcoursing, etc. The primary feature of this new product, in addition to its flexibility and long-lasting characteristics, is its low cost. Selling for around f OISTOP

3%" per square foot (approximate contractor cost), the manufacturer claims it will outperform similar flashing materials but at a much lower cost. Moistop flashing is available in roll widths from 6" to 6U'-all rolls are 120 feet long.

Stroight ond Profile Knife Grinder Avqilcble '

A new type Knife Grinding and Jointing attachment is now available as an optional feature for the No. 969 Planer - Matcher - Moulder machinery from Fay & Egan, 2029 Eastern Avei, Cincinnati. Ohio.

{top photo) .in widc widlh: bcing utod to "wrop'l foundotion of q Conncticut homc. I{O|STOP FI'ASHING (|ry; photol uted fd window f,othlng qnd foundolid dqnp-proof,ng

REDWOOD CAl{ BE I]{STRUfrIE]{TAT

L.A. Building Continues ot Record

lor Angeles city building permits hit an all-time high last month, with 3,t42- issued at g35,266,382 valuatio:r, -reports Gjlb_ert E. Morris, general manager of the Building and Safety Dept. The 8,587 perm-its issued in the year's first iwo months "i $gt,SSt,OOg compares with 8,847 at 968,404,604 in last year,s same span. Los Angeles county building permits issued pg! _mon1! ^ w er e-2,528 at 919,568, I 23,- iompared with 3,745^at-$29,197,7tn in February 1957, reports Cassat D. Gn$1, coun-ty.superintendent of Uiritaing. Between 50/o.and 75% of. both city and county pirmits were for housing_ construction. Outstanding gains were .reported in the Venice and West Los Anleles branches with a combined $6,788,112 total.

Aportments, filulti-Fomily Units Topped Residentiol Construction for 1957

Satisfaction

v.,. is sweet music.

. because it brings them back for more.

Hobbs WaIl Redwood q has been right for grade and right for price year after year, for over 93 years.

That's why it can help build business for vou. For prompt, courteous servicephone, write or wire us directly.

Sharply divergent trends showed up in construction contracts in L957, with strong and weak factors in the first half of the year almost exactly reversing in the second half. The contract total for ihe year, is compiled from Dodge Reports and supplemental sources, wa€ 932,173,412,ffi; representing an increase of.2/o over 1956.

The 1957 figure is the first U.S. total for all construction contracts ever released. The new 48-state Dodge series was first issued in January 7957, replacing the 37-state series which had been compiled evei sincJ 1925. Comparisons rvith 1956 are possible since data were collected on a 48state basis, but not published, during the preparation of the new series.

The most remarkable feature of the 1957 contracts is probably the reversal in trend which took place about midy.ear, afrectilg.all three major constructioh categories. In the first half, the_percentage changes from the co-rrespond- ing period of 1956 were:

Non-residential .... + S%

Residential ..S%

Heavy engineering +Zl%

In the second half, the situation was just the ooposite: Non-residential .'...4E; Residential .. + 8% _

Heavy engineerirg .. -I3%

Qtler. significant features of the l95Z contract figures included a. sharp upturn -in contracts of single-fimily houses in the second- ha_lf of_the year, reversing tEe declinl which characterized the first -half. This iirprovement, coupled_with a sizeabl-e_year-long r_ise in multiple dwellings, eventually pushed 1957 residential contracts i little ahiad of the 1956 total, in dollar terms.

.

Educational Buildings: The total of $2,936,314,000 in contracts for educational buildings -in 1957 was' 2/i abovb the 1956 level. While comparablJ48-state statistics do not exist for years prior to 1956, it appears that the 1957 total was a new all-time record. The pCrcentage gain over 1956 had been running considerally higher tian"2/o in eartiei months, but it was brought down 6y very low contracts in November and December.

Commercial Buildings: Contracts for commercial build_ ings in_1957^_s9t, a new. record at g3,266,2ffi,000, risii,g i/o above the 1956 level. The rise was largely accounted f6, fiv office buildings; as a matter of fact, ten office buildine-cori_ tracts on Manhattan Island alone accounted for lO/o"of. all the commercial building contracts in the United Si;G l; 1957. Contracts for stores in l9S7 were down "iil-Si" from 1956, while contracts for fi.lling stations and comm-# cial garages (a relatively_ small category) we"t up ii\.

Religious Buildings: Contracts for churches, Sundav

T. M. COBB COTNPANY

- Wholesqle -

"lyco" Brcrnd Colifornio Pine Mouldings

Sash - Wood Windows - Doors

Hollywood Gombinotion Dbors

Shutters-Louver Doors

R.O.l f. Horizontql Sliding Units

Tension.tite Screens

R.Cr.l f. Wood Window Units Aluminum Frqme Screens

"lyco" Aluminum Units

Cosemenls Porio Slidlng Doors

Horizonlol Slidlng

@,pac GLASS STIDING DOOR,S

tOS ANGELES I I

5800 S. Centrql Ave. ADoms l42ll

Residential Buildings: Residential building contracts in 1957 reached $13,039,005,Q00, up l/o from 1956. This total would probably be below the comparable figure of 1955, if one: were available, since 1955 was far higher than 1956 on a' 37-state basis. The residential gain for the year 1957 was primarily the result of trimendous percentage increases in contracts'for apartment buildings and two-family houses, which offset a sizeable decline in single-family houses. Single-family houses totalled $10,623,093,000, down 5/o. Apartments, at $1,2L5,239,000, were up 45/o, and, two-family houses, at $532,727,000, were up 126/o. Among the

l, W;ll;om,&o"le

SAN

I 4rh & K Srreet BEfmont 34573

smaller residential categories, hotels and motels also were .' up sharply, while dormitories declined.

'Dwelfin!'units covered by all types of residential contracts in 1957 totalled 998,547, down 3/o from 1956. Here, too, a", decline in the number of single-family units was largely offset by increases in two-family and apartment units. Apartments, which accounted for I0/o of all units in 1956, rose to 14% in 1957.

Regional Trends: The leading state in total contracts in 1957 was California with $4,023,750,000, followed by New York at $3,190,249,000, and Illinois at $2,036,352,000. These three leading states together accounted f.or 29/o of all the "' construction contracts in the United States in 1957. i

Co*pana

AIJBERT A. KEIJIJEY U/nle"aak -eutnlter,

A Medford Gorporation Representative

2125 Scrntq Clarc Avenue AI.AMEDA, CAf,IFORNUT

Generql Box Distributors Enlorges Focilities of lumber Division

The Lumber division of General Box Distributors, OakIand, has enlarged its facilities and sales force to give in_ creased service to inclustrial ancl retail lumberya'rd cus_ tomers. This division was established about o y.", "go, handling only pine iterns. Now, with a planing ,r1;tt, giiai

ing facilities and enlarged storage areas, all species of lumber and complete stocks of mouldings are available for out-of-yarcl shipments or truck-and-trailer shipments direct fronr the mills to the customer.

Xlurray Studley. manag'er of both the box and lumber divisions of General Box Distributors, is a veteran of more than 20 years in the industry. Starting out .rvith Stockton right on the production line. Later he worked as an accountant in the San Francisco office of the American Forest Products Corporation and subsequently became offrce T.an3ger of ? subsidiary, Imperial Valley Box Company in El Centro. Studley joined the sales force of Geneial -Box Distributors in San Jose in 1943 ancl, in 1949, he rvas named general manager of GBD's Oakland operation.

Sales manager of Ge1reral llox Distributors' fast-growing r'r'holesale lumber distribution yarcl is Kermit Noble, well known in Northern and Central California lrrmber circles. Noble started his career in tl-re inclustry selling for r,vholesale redwood concerns on the Coast. He ll'as associated with Western Sierra Lumber Company at Pleasanton, Calif., from i94B until 1951, when he was made sales manager of American Forest Products Corporation's lumber clivision at Neu.ark. Noble joined General Box as ltrmber clivision sales manager January l. Bob N{cPherson, who went to Oakland fr-om Ameriian Box Corooration's San Francisco headquarters last year, is a membir of the Oaklan<l lumber division's sales force.

Through rrtilization of the vast forest, sawmill ar.rcl lum-

Hollywood Jr. fwins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonlze with any interior styling.

Nole these 4-in-l ADVANTAGES

Comfort

a The Hollywood Jr. Twins Dermit more light in kitchen.nd 3eruice IDrches.

a Give adequate easy ventilation.

a Inset-tight, rust.pmf scrcns.

a Sash class may bc cleaned with ease.

Convenience

a No more detouring around a supertlu- ous extra door with an armful ol bundles.

a No more sagging, tlimsy scfen dors which invite inlruders.

a Acts as .n additionel protection tor housewite. She may @nv!e with out. side6 th.ough sash opening without unlocking th6 d@r.

a Burglar.pr@t A simplc touch ol lin. ge6 lcks sash.

$f Economy

- a Saves buying a Sash, Screen and Storm D@r. Hollywood Jrs. are all 3 combined into I door.

o SaY€s on hardware, hanging and IEinting.

a Saves on expensive replacements.

a Saves sDace. ., The Hollwood Jr.

Twins miy be hung to swing in or out. Leaves available lloor space which is usually lost in kitchen or entry way. (.ll Ponel or Flush

a Hollyw@d Jr. Twins give you your choice of a panel or tlush d@r to harmonize with any style a.chiteclure or interior design.

a Flush d@rs available in Philippine Luaun, Oriental Ash (S€n) or Birch.

O Panel d@rs available in pine only.

Wite lot lree illustroled lilerclure

WEIST COAST SGREEN GO-

TANUfACTURETS OF SCnEEN DOOTS, TOUVRE DOOTS & SHUTTTtS

Il27 Eost 63rd Stfeet, Los Angeles, Cqlifornio ADom: l-lIO8

I All \llest

ber nranufacturing facilities of the parent coml)an)-, ,\merican Forest Prorlucts CorDoration. arrcl u'itl'r arr excellent cetttral location right in tle heart of itrclrrstrial east Oakland at 4901 'I'irieu'ater Avenrre. (leneral Box l)istribrrtor's ltunber division can off-er crlstomers good service an<1 a u irle scolle oI lrrrrrber lrroduct:.

Joponese Plywood lnspection Chonged

Plyrvood inspecticln in Japan l-ras been taken over by the Japanese Government ancl by tl-ris action the Japanese Plyr,vood Inspection Cc-rrporation becanre a setni-government:rl organization, authorized by tl-re Japanese government. It \l'as fomrerly under tl.re auspices of the Nfariufacturers Association. The proceclure for inspectior-r of plyrvood has b.ecome rnore complicatecl as applications nrnsi 6e macle by the. Jaltanese manufactrrrers to the Japarrese go\.ernmeltt, and no inspection rnay take place urrfess shippirrg marki

an<1 <lestinations are knorvn. If the Port of Destination must be changed, J.P. I.C. has to be notifiecl and has to agree to this change, reports the Importerl Harchvood Plyrvc,od Assn., San Frarrt'isc,,.

This being the situation, the cooperation of ll. S. buyers l.ras beerr rerluestecl, particrrlarly irr regarcl to the follou'ing:

1. All information regar(ling the cletails of contracts must be submitted to [apan as fast as ltossible after placement of orclers, especially breakdou.n of sizes of doorskins, case markings. rlestiuatiorrs, etc.

2. If any change of destinatiolr or change of markings should become necessary, such information mrrst be foru'arcled to Japan as promptly as 1>ossible; horver.er, in this case it may not always be possible to ship goocls by tl-re agreed-upon shipping date due to the above-mentioned, lnore complicated procedure of applying for inspection, reports Gordorr D. Irrgraham, m:uraging secretary.

Cooit Producls are dislribuled by repvloble deolers nolionwide *

2185 Hunlinglon Drive, Sqn Mqrino 9, Colifornio

Bob Hoover

Stuqrl Jones

Dick Hoover

TExos 0-6456 VErmont g-11 85

Principles of Subfloor Construction In Hcrrdwood Flooring Instqllofion

Tl'rese principles of subfloor constrttctiou should be observed carefully to help assure satisfactory l.rardu'oocl flooring installatior.rs :

1. Use l-inch thick kiln-drierl No. 1 or No. 2 Common lumber, preferably scluare-edge, of :rny coniferorrs species commonly employed for subfloorine. A11 of these species possess adequate nail holding power if nailed properly.

2. If possible, ttse boards 4 irrches or 6 incl.res u,icle. Unlike wider boarcls, their swelling :rncl sl.rrinking is not likely to be out of 1>roportion to that tif the finish flooring.

3. Face nail ,l-inch or 6-inch boards soliclly at every bearing point rvith two lO-ltetrr.ry nails.

4. If S-inch boards must be used. tl.rey shoulcl be fastened with three lO-penny nails at each beariiig point.

5. Should lO-irrch boarrls be rrsed destriie rlre obiections

cited, they should receive four 10-penr.ry nails at eacl.r bearing point.

6. Under no circumstances should l2-inch boards be employed.

7. Boar<ls should be spacecl about one-fourth inch apart to allou' for norrnal expansion. All butt joitrts shoulcl rest on bearings.

8. It is preferable to avoicl use of boarcls u'hich have servecl as forms for concrete .il,'ork. Such bciards. if used. shoul<l be sound, clean, clry and free of u'arps. Even then it is aclvisable to provicle extra nailir.rg.

Viney-Milliken Adds Covincr Spoce

'l'he Viney-1\'tilliken Lumber Cornpauy has engaged Arcl'ritect \\iard It. Helnran of Arcaclia to prepare plans for a secorrd expansion of its existing retail store at I l 1 F,. l'ront St. in Covirra, Calif.

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I recall the rapid growth of Hoo-Hoo in California during the early years of The California Lumber Merchant, and the grand times we used to have at these meetings and concatenations. There was lots of fun, and good fellowship, as usual, reigned at those gatherings.

I remember the concats that were held during the latter part of. 1922.

In the month of August, the San Francisco members held a concat at the Commercial Club when twelve kittens were inducted into the realm of Hoo-Hoo. More than two-hundred old cats and kittens attended, and Snark Homer Maris was in charge of the initiation. Julius Seidel, Past Snark of the lJniverse, was the honored guest of the evening.

Los Angeles Hoo-lloo staged a concat at Arch Beach in September when the witchery of the Big Black Cat was applied to a big class of feline hopefuls who emerged fullfledged members of the Order. There were 50 kittens and three reinstatements. Snark David Woodhead was in charge of the proceedings. A large delegation of members from Los Angeles, Orange and San Diego counties and their families attended the festivities, which lasted for two days, with bathing, fishing and hiking the principal outdoor sports, while dancing, eating and music were the popular diversions indoors.

San Diego Hoo-Hoo reported 100 percent in enthusiasm and 100 percent in membership. The Concat and rodeo held in October at the U.S. Grant Hotel rounded up the last stray kittens in the district. Sixteen kittens were initiated with Snark O. S. King in charge.

Los Angeles Hoo-Hoo held another concat in December at the Elks Club when thirty kittens were initiated; there were also five reinstatements. It was the first concat under the administration of Curtis Williams, the newly appointed Snark of the district. The Nine had rehearsed their parts and the initiation proceeded with decorum that lent dignity to the ceremonies.

Another concat that was held at this time was put on by the Arizona Hoo-Hoo in November at the phoenix Country Club when a cheerful group of old cats brought

ED Von TOBEI, 5r., 34685, longtime [oi Vegos lumbor deqler ond longlime HooHoo, now 84 yeors young, mokes his plon. @rly with Joon Adoms. the Miss HooHoo of '1958, for lhe onnuol convenfion in ihe Nevodo hotspot lhis Seplember. Miss Adoms (who wos Miss Nevodo of l95Z ond olmosl mode Mi.3 Universe) will personolly gr6t A,LL HooHoo ot lhe 67th onnuol

eleven hopeful kittens into the enchanted realms of Hoo-

Mr. Foss, who resides in Van Nuys, is a native of Los Hoo, There. w-ere four reinstatements. Arrarrgemeiats*;"foqi'*A4geles,'and, C{{1rq!..9_ of USC. He,is president of Slide the enjoyable afiair were'in the hands of*State Coiinselor Vi-ew Door and Winilow Co. and Malibu

John c. Light and Snark Percy I. Merithew. As the state corp''.witL-plant: in El Monte' calif'' and Mesa' Arizona' i.i"

iriprogress that week, rumbermen rrom variou'

parts of the state journeyid to Phoenix for the dual pur- signify Southern California as thl birthplace of sliding 1rcse of attending the fair and the concat.

.More about Hoo-Hoo in later

Foss Elected lnstitute President

Martin.

Donald Fbss was elected national president of the Sliding Glass Door and Window Institute at the association's annual meeting February 25 at Rodger Young auditorium, I-os Angeles. Elected to serve with Foss were Murrell Spence, No. Hollywood, Calif., lst V.P.; George Radford, Santa Maria, Calif., 2nd V.P.; William 'Watkins, Gardena, Calif., Honorary V. P., and Charles Walker, Burbank, Calif., Treasurer.

glass for residential and commercial construction, now nationwide in use.

Sqn Jooquin Hoo-Hoo to Donce

Fresno, Calif.-San Joaquin Hoo-Hoo Club 31 will hold its tenth birthday party, honoring its past presidents, at Sunnyside Country Club, Saturday, March 22. Music for the Ladies Nite dinner-dance will be by Frank Bailey's orchestra and an entertainment program is scheduled. Bud Barber is handling reservations at AD. 7-7134.

Nelsons' Bueno Pqrk Yqrd Feqtured in Newspoper

The Buena Park (Calif.) Lumber Co., operated by three generations of the Nelson family since 1904, and recently featured in The CALIFORNIA LUMBER MERCHANT, was also written up in an article of the Buena Park News. Feb. 6. The retail yard is in the center of one of Southern California's mushrooming residential building areas and has grown with the times in remodeling and expansion.

The newspaper piece states that Arni Nelson moved his family into a Buena Park home on 9th street in 1900 and. after three successful business operations, founded the lumberyard on the west side of Grand avenue in 1904. In 1915 it was moved to its present location and has continued its growth. The hardware store was built in l92l and. its opening celebrated with a public party and dance, typical of the congenial personality of the yard's founder.

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EAtl-8llDr PAIIERNS ofrer tbe deeler blg Dront Dossl- bllities from e Einlmum tnvestment. Eech pattern vou sell contslns comDlete blU of moterla,ls-which vou slso sell. Ttre ever&qe'selllnc prlce of e pattern ts ??d and sells for you 9140.35 of me- terlals you alre&dy stock- Sell only 3 Datterns a dev for 300 alavs-vou have zer; proflt8 of 031,824 e yea!. Get the full deta,ils frbm vour Jobber o! Homasote ReDre- sentatlve.

All of Arni Nelson's children worked in the store at one time or another and, in 1924 the oldest son, Richard Nelson, bought the lumber interest from his father. He bought the hardware interest 18 years later and operated both stores until he retired in ill health in 1951.

Arni Nelson's grandsons, the third generation, are now in charge. These are James and Richard Nelson, Jr., who stepped into their father's shoes after his death in 1953. They are using the same progressive business management thal has made the retail yard expand again and again, completely remodeling the hardware store in 1954 and currently revamping the entire yard to take maximum advantage of the business volume now enjoyed.

The present expansion will separate the operation into three businesses -lumber, hardware and, the newest, a gift center. All three will be housed in one continuous series of stores. Foundations were poured and carpenters started the framework last month for completion of the remodeling in a few months.

The Buena Park Lumber & Hardware Co. was given large credit in the article for keeping pace with the needs and sparking developments in its burgeoning tradi center.

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lJlA to Hold Yord Foremon School In Sqn Jose, Morch 3l -April I

San Francisco.-The Lumber Merchants Association of Northern' California has completed its plans for a Yard Foreman and Assistant Yard iioreman Sihool at the Hotel De Anza, San Jose, March 31 and April 1' The curriculum is' as follows:

Monday, March 3l: 7:45-9:00 a.m.-HUMAN RELATIONS (as related to effective personnel relations between yard foreman and subordinates, and role of yard personnel in creating customer goodwill) ; 9:00-10:15 a.m.-SAFETY (methods of organizing effective fire and personnel safety programs and reduction of insurance rates in efficient yard operation) ; 10:15-10:45 a.m.-Break; 10:45-Noon-YARD

LAYOUT (methods of laying out types and sizes of yards and importance of good yard layout in reduction of materials-handling costs) ; Noon-2:00 p.m.-Lunch Feature Program: POLE SHEDS (methods of constructing, ad-

vantages and disadvantages, co-st of present construction, etc.) ;-2 :00-4 :00 p. m.-IVIAT ERIA LS H AND LI NG (highlights of currentlndustry trends and methods used by average-volume firms to reduce costs) ; 4:00-4:30 p.m.-Break; 4:30-5:15 p.m.-SCHEDULING OF DELIVERIF'S (costs of delivery and importance of reducing costs through proper scheduling) ; 7 :30-9:30 p.m.- ROUNDTABLE DISCUSSION (ideas of school participants for improvement of yard operations and reduction of costs; moderated by industry leader).

Tuesday, April 1, will be a Field Trip, with bus leaving hotel.at 7 :30 a.m. The school will inspect yard layouts, ma. terials-handling methods and storage systems of leading area retail yards in Emeryville, Oakland, San Jose, Santa Clara, Palo Alto and Redwood City. Following conclusion of the day's tour, a group discussion will be conducted.

Mqnutacturers and Whofesofers

DENNEY TOGGING CO. Truckee, Gallf.

Hoo-Hoo Club 3l qnd f.M.A. Sponsor Educcrtionql Meetings

liresno. Calif.-San Joaquin Hoo-Hoo Cltrb 3l aucl the Lrrrnber ][erchants -\..sn.- of Northern Califontia s1)o11st.rre <i r.neeting's helcl liebmarl- 10 and 11 irr Visalia -and li-resuo. 1'he subject at both meetirrgs u.as "\\'est Coast Lrrmber Characteristic.. (,rades arrrl Uses" an<1 principal speaker u,zrs lienneth .f orgensen of the \\'est Coast Lrrmbernrerr's '\ssn. Presirlent llarnilton Kuott of tl.re L.Il.A.. a liresno clealer, al''*o adclressecl the grorlps ancl pointed out that therc l'r:is been increasecl etrthusiasm arnong rle:rlers, builclcrs, architects ancl builcling ollicials for thi rrse of e'racle-stamperl lunrber. Dealer Iinott explainecl the variorrs graclirrg agencies ancl tbe a1)1)earanLe o{ their particrrlar stlrnrps. 'l'here urere :rborrt 30 retaii lumbermen at the \-iszrlia gathering. l'hile the Fresno session brought ( )u t irhott t (r0.

-\ later nreeting series l'as helrl F-ebrrrary 21 :rnci 25. at u'hicl'r Lee llo11itt, fornrer chief gracler of the M'estern Pine Association, spoke orr "Clraracteristics. Grades and Uses c.rf \\'estern Pine [,uurber." A gradirrg contest rvas

Deolers ond olhor Hoo-Hoo in oilendonce ot the Visolio meeting

Fresno group enioyed refreshmenls ofter the educolionol oroiecl

Audience ol Freino meeting; IMA President Knolt in front row

Club 3l Preridcnt Croig Gofncv (lefl) qnd LlrtA

Hqmilton Knott. LEFT: Preiidsnt Knott (ritht) poinl3 oul rome WCLA officiol grode 3lomp. fo LMA Erccutive Jq(k Pomsroy. RIGHT: Kcynote Sp.qker Kennolh Jorgensen, WCLA

Tf;j5t'li',1"#

scheduled for these sessions at which persons attending were able to examine various species and try to identify the grade of each one. Valuable prizes were to be awarded lvinners in the contests.

Scheduled for this month, on March 24 at Visalia and Ma"rch 25 at Fresno. are similar meetinqs with representa- tives of the California Redwood Associition, rep6rts Club 31 Secretary Bernard B. Barber, Jr.

SCTSA Moking Big Plqns to Host Annuql Dry Kiln Clubs Conference

Bob Inglis presided at the February 13 meeting of the Southern California Lumber Seasoning Assn. in the absence of President John Kurzahls due to illness. A full report on the forthcoming 10th annual conference of the Western Dry Kiln Clubs, at which the SCLSA will act as host club, was given by Cort Mason. Chairmen for the meeting l{ay 8-9 at the Lafayette hotel, Long Beach, will be:

Local Arrangements, Cort Mason; Publicity, Ray Benson ; Technical Program, Bob Inglis. It was announcld that the l-rotel is going all-out for the Conference and that The California Lumber Merchant had assured the seasoners of its^cooperation in publicity and coverage.

Secretary Inglis_reported that the Technical program is progressing. The Furniture Manufacturers Assn. is actively helping by obtaining a plant for a tour and technical men IOr some papers.

--The.guest sp_eaker at the February meeting was Nfurray Flutchinson, who has experimented on a chimical drvins method and feels he has the. system worked out. He [avi ample time to questions on his system. Hutchinson has"had three _such _plants-at Downey in the S&S mill, on land rented in Montebello from the Phipps Company,'and then

in Oregcln. He rrses llazola or Wessou oil as a base for his cl.renrical (flash 1>oint 7f30o) arrtl the process n'ill be using rloistrrre llreters solcl by Xloore Dry I{iln Co. to cotttrol the <lrytiess of the lunrber. Ilutchinson is trorv reacly t() builtl a Dlant in Ir1;rho.

;\tterrcling the nreetine' n'ere -[ack \\'illianrsorr, Ital' tJ. Betrst.rn, \\'estern fIill & Lunrber Co. : Art l.-rrrcrorr. Consoliclatecl I-unrber Co.; Frank [(errski, Ciene Lerrpp. -\ssociaterl )lolding Co.; Cort llason, I)ou'nel liilrr: Herb (leiserrher-ner, Coast tiilrr & Lrrnber Co.;_f. Il. !-arr l)atten, Van I'rLtten I)rv Iiilrr; Ch:rrles Irieckrrran, lleckman I-unrber Scrvice ; Iiarlarrcl \\ialters, l'enbcrthr- I-rrnrber Co. : (irant li. Itoiterts. llill-Ritc )lotrl<ling Co.

Blue Diqmond Nqmes Wqrren

Northenn District Assistqnt Mgr.

[,eonarci \\-. ltoss, r'ice presiclent, Illue Dianrorrcl Corl>oratiorr. illrl()r-lnces tlrc :rl)l)',illtlrlcnt uI Janrcs \\'. \\'arrt'n (lcft) as assistant <listrict mzrltager of the nortltern ollice in I)al\. Cit\-. Cali[orrrilr. \\'arrerr'. erlrcrierrr.e irr g\-l)s111n pr<iclucts clates fronr lris associatiorr r,r'ith the conrpanr- in 1950. Fronr 19.51 to 1952, hcr n'orkecl in I.llrre J)iamond's gr'psrrm nrines ancl 91'psur-n proclrrcts lrlarrt in Ner-acla. In 1952 he joined tl.re gl,psum proclrrcts s:rlcs force irr I-os ;\r-rgeles. In the fall of 195.1, he trans{erred to Blrre I)iartroncl's northern olfice, of lr'hich \\:illianr Chicliester is district nlanaq'er. \\'arren n.:rs territory mall il1 various areas in NortheniCaliforni:r lrrior to his r1e\v al)poilttrnent.

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MIXED CAR SHIPMENTS

Prefob Homebuilding Plont

Locotes qt Sqn Cqrlos Yord of O'Neill Lumber Compony

International Homes (of Califorr-ria), a recently formed orgatrization, has selected O'Neill Lumber Company's San Carlos yard as the site for its prefabricated horne plant. XIain offices rvill be rnaintained at O'Neill's Reclu,oo<l City yard at 3150 Ildison \\Iay, it was disclosed.

Intenrational llolnes rn'ill lvork closely u'ith O'Neill I-umber Company so that. between tl.re tu'o companies, liomebuilders rvill be able to Drocrrre their structural components in any form desired-.rvhet1.rer it be rough bulk lrrmber clirect from the mills, or completely prefabricatecl house sections. The homes u'ill be manufactured in strict confornrance with FHA regulations ancl city ancl county codes. Sales rviil be only to l3ay area buil<lers and lancl clevelopers, it lvas announced.

International Homes lvas founcled by D. X[. Eclu'ards ar.rd Allan Oakley Hunter, 1>resiclent ancl vice-presiclent, respectir.ely. Edu'arcls, r,r'ho n'il1 also be active as general lrranager, h:rs arr extensive backgrouncl in home nranufactrrring, having operaterl a large home-manufacturing firnr in Ol-rio. Xlore recentlr'. he heacled tl.re firm of \\rorkmanRhocles llnterprises in F-resno. Hunter, an attorrrey, is a fornrer congresslnarr o{ the l2th District of California, ancl also serveci as general counsel ancl deputy administrator of the Unitecl St:rtes Housing ancl Home Finance Agency. E,arlier in his career, he r,vas er special agent for the Fecleral lJttreau of lttr estigatiorr.

Irrteruational Honres's builcler-dealer frarrcl.rise program cor.rsists of (1) brirrging lnortgage nrone). to builciers .n'ithorrt the usual e-rorbitant fees ancl cliscounts ; (2) provicling

TOP PHOTO: Allon Ookley Hunfer, vice-president of Internotionol Homes; Wi9ht, O'Neill Iumber Compony president, ond D. M. Edwords, president prefob outfit, discuss o home plon left to right in ihe O'Neill lumber.utting wos wrillen up in o recent issue of The MERCHANT. IOWER PHOTO: The O'Neill's Son Corlos yord os work progresses on Internolionol's profob plont

D{ler Dove of the home shed, which lrio rurYeys

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llouses furnished by International Homes will rattge in price from $8,000 to $40,000 at tl-re consumer level. Package cleals, to include washing machines, stoves aud refrigerators, wiil be optional.

The first house off the procluction line is scheduled for this montl.r, with a program clestinecl everrtually to reach six homes claily, according to David D. rr\right, president of O'Neill Lumber Company.

New Redwood Fence Promotion Moiler Reody for Deqlers

A revisecl envelope stuffer, "Califorrria Reclwood and Garden Structures," has been preparecl by the Fences Califor-

nia Reclwoocl Association and is available to lumber wholesalers and retailers. The six-page sales aid offers a variety of fer.rce styles, from the traditional Gothic picket to contemporary cl.reckerboard and louvered clesigns to stimulate the interest of prospective customers. Full-color photographs suggest the beauty and variety of garden structures built of redwood.

Some tips on finishing and nailing, as well as the proper grade selection, are also contained in the stuffer to help the user gain the full benefit of redwood's durability and esthetic qualities.

Copies of the sale aid may be ordered at cost, with or without imprint, by wholesalers and retailers for "broadsi<le" distribution to crlstomers and prospects. Single copies are available without charge. Requests should be made to the Service Library, California Rechvood Association, 576 Sacramento Street, San Francisco 11, Calif.

lT PAYS To DEPEND oN Sinrro

\7e Ship From CRA Mills Exclusively "For Better REDWOODBetter Call Sierra"

Typiccl Shed in Use by Son Gobriel Volley Lumber Co., lrwindole Yord

He Wos $ure

Two backwoodsmen knocked at the door of a backwoods house, and when a man opened the door one of them said:

"Hello, Ed. We come across the dead body of a man over there in the valley, and we thought maybe it was you."

"That so? What did he look like?"

"Well, he was about your build."

"Have on a flannel shirt?"

ttYep.t'

"Wearin' knee or hip boots?"

"Hip boots."

"Hip boots, eh?" said the man, thinking it over. .,Nope, it wasn't me."

Preliminory Round

My drive was strong and my drive was long, And I placed it exactly right; And my brassie, too, through the ozone few, As straight as an arrow's flight. My lie was mean, but I pitched the green, And almost hit the pin; And with eyes half-shut, I tapped my putt, And watched it trickle in.

(Now if I'm that hot when I play each shot From an easy chair in my den, Just think of my pace and the pars I'll erase, When I'm out playing golf again.)

' Double Tolk

"Wish we had a fifth for bridge."

"You don't need a fifth for bridge, you dope."

{You mean a pint would do?"

A Wise Reprimond

An enlisted man passed a lieutenant colonel of the Medical Corps on the street, looked him right in the eye and failed to salute. The colonel called the soldier back and, instead of eating him out for breach of discipline, he said:

"Soldier, I saw you walking down the street toward me and I thought 'Here's another chance for me to salute a fellow soldier.' I wanted to salute you because I think we are the best army in the world, and I'm proud of every one of my fellow soldiers. But you didn't salute me and it hurt just a little bit. You're not ashamed of being a soldier in our arrny, are you?"

It took the soldier's breath'?way. After a moment, he said: "Just a moment, Sir." He walked back about twenty feet, turned around and cime back, and gave the colonel a swell military salute, flashed a grin, and said:

"Thank you, sir."

No Gompony Wqnted

"The doctor book says that bathing alone will not keep you healthy."

"Well, no matter what it says, I'll still bathe alone.,'

Meet the Snork

Ernie Wqles

For the benefit of those who do not know the present Snark of the Hoo-Hoo lJniverse, who. was elected at the Atlanta annual late last year, here is a brief biography of Brother Ernie L. Wales, 45412l.

-

Snark Wales is manager of the Wales Lumber Company, Spokane, Wash.; secretary of the C. G. Bennett Lumber Co., St. Regis, Mont., and board chairman of Storer & Flightner, in Darby, Mont. Ife has had several high Hoo-Hoo positions-president and vicegerent snar[ of the Spokarie club, staie deputy snark of Idaho, and member of the Supreme 9 for three years.

Ernie Wales and his wife are the parents of two boys, 15 and 13, at their Spokane home. He is assistant scoutmaster of a Spokane Boy Scout troop. He rvas born in the sawmill town of Sandpoint, Idaho; worked in the mill and yard of the Ohio Match Co. of Spokane a_nd Coeur d'Alene, Idaho, until associating with the Wales Lumber Co. as bookkeeper and sales-man in 1935. Later he became a partnei in the company and took over the management in 1949. Snark Wales is a director of the National-American Wholesale Lumber Assn. and a member of the Moulding committee of the Western Pine Association.

An Old-Foshioned

Says Tom Dreier: "An old-fashioned is a sissy drink, a veritable fruit salad lashed with a little whiskey, whereas a martini is on the intoxicating side, designed not for dueling purposes but for the express purpose of stimulating thi appetite and uplifting the soul of the weary, and chasing away the fatigue caused by honest labor. The old-fashioned was and is a tipple dreamed up by some female who liked fruit better than she did'liquor. Who else could conceive the idea of drinking gobs of pineapple, sections of orange, and a lone and cheerless cherry in honest liquor. It's a meal, and not a drink."

A Secret Moybe

"Have you any children?" the lady asked the new cook. "Yessum, I got one son."

"How old is he?"

"I dunno, Mam. He nevah would tell me."

Her Pocketbook

By Ellen B. Endicott

Comfortably seated in the train, with air absorbed and very vain, she opened wide her pocketbook, and on her lap she gently shook a comb, some gum, a bit of rouge, a clipping from the Daily News, some hairpins stuck into a net, a bright green manicuring set, a fountain pen, a safety pin, some soda mints, some aspirin, a handkerchief, some perfume, too, a pair of gloves, some stockings new, some lipstick, and a mirror fine, some black to help the eyebrow line; she looked them over, one by one, touched up her lips; when this was done, she looked again, and, O despair, her railroad ticket wasn't there.

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Chollenge Hurled lo Lumber

(Continued from Page 2)

4. Expanding NLNIA's present public

Industry

relatious activities.

5. Encouraging high school and college students to seek careers in wood technology.

With so many obstacles already overcome, lumber man-

ufacturers nor,v have an opportunity to gain a rich share of expanding housing, school ar-rcl highu,a! markets.

Admittedly, product pron-rotion is'expensive. But it is a matter of spending nloniy to_ make -o.i -oney. Some pro- ducers have rro hesitancy aborrt cutting theii price on a carload of lumber to move it. But they-refuse th" pro-o_ tional funds that u'ould sell this car at its original p.i.._o. nlq'ner.

Tl.ris concentration on price. not only hurts their pocket- books, it harms tl-reir reputatio's as iesponsible man'fac- turers. Their prices u'ill be. regarcled only as a starting point for haggling arrd bargairririg.

A lumbern.ran who has to rneet a claily payroll, ancl rvho looks at all of the trade promotion being *r.i"a orr by our irrclustry-throu.gl-r assoiiatio.s and b"y inclivi<lual'corn- panles-can arrtve at only one conclusion as to the present plight of the lumber industry.

Either \\'e are not cloing enough promotion-wise for u,oocl as- a comnloclity, or rvhat we are ci,_,ing is wasteful ancl in_ effective. I believe it is the forrner 6..o,r.. I have seen :_o,^r".extremely fine association and individual company acl\'ertrslllg' ancl promotion of wood species.

The co'rsiste't clecli'e i' lumber sales a'cl the tragic loss of lumber profit is rationalizecl in r blame nousi'g starts. pure logic woulct :i:i'iJ,rJ'?il;i 'Yl;: poi't to reduced hrusing starts as the reason fo. poo. i.r--

"Yours for the Asking"

ber sales, then we must also give improved housing starts all the credit when lumber sales are good. Carrying such logic further, we may then conclude that our advertising and promotion is worthless, wasteful and unnecessary, ancl that our future depends on the rise and fall oi housing starts. To believe this is illogical, in my view.

It is my feeling that the proper conclusion relative to poor lumber sales can only be that we are not selling wood as a commodity, and that what we are doing for wood in species promotion is not adequate to make the public "wood" vs. competitive materials conscious.

The National Lumber X{anufacturers Association has worked long and hard to bring a national wood merchandising program into being. The decision now rests with the industry. While we hope the decision rvill be "yes," every NI-MA officer ancl director will accept in good faith the verdict of tl-re federated associations con.rprising the membershio of NLMA.

Our goal is to prove to the buying public, through modern merchandising methods, what we already know to be true: that lumber and wood products are the finest building materials available on the market today.

We will srrcceed if we try. We cannot delay any longer in making the attempt.

Bullefin on Porticle Boqrd Uses

Jfre usg ol sAn' particle board for floor underlayment in residential and commercial frame structures is iflustrated and described in detail in a "case history" bulletin issued by C.F.L Boards, Inc., 8445 Castro Vailev Blvd.. Castro Valley, Calif. Other C.F.I. Boards offices- are located in Studio City, Calif., Portland, Ore., Tacoma, Wash. and Denver, Colo.

(Tell them Aou sarD it in The California Lumber Merchant)

CARGO

TRUCK & TRAIIE

Shipments from Relioble .of DOUGTAS FIR . I

L.C.L. REDWOOD from Yqrd ENGETMANN SPRUCE

WHllLESALE PRODUCTS COMPANY

Wilshire Boulevqrd (Suire 2OO)

Beverly Hills, Colifornio

Large diversified stocks of foreign and domestic hardwoods-our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

New, modern dry kilns

Centrally located

o Competitively priced

"Sold fhrough quolified iobbers only"

PTYRONldeal for cqbinet doors, shelving ond underloyment for plcstic overloys. Monufqctured in, 4x6 ond 4x8 ponels with your choice of three quolity surfqces:

. MASONTIE . FORESTBOARD . LEBAN,TE

Avoilqble in ony quqntity on clt mill shipnent+.by Truck-&-Trqiler or Roil.

West Coost Lumbermen's Assn. to Heor lndustry Toppers qt

Stockholders ftleeting tlor. 26

What's ahead for the lumber industry in 1958? Will business be better?

This and many other questions will come before the stockholders of the West Coast Lumbermen's Association in Portland, March 26-28, for their 47th anwal meeting.

Up for serious consideration, said H. V. Simpson, executive vice-president, will be various proposals for a steppedup program of lumber promotion. A key speaker will be George M. Rideout, vice-president of Babson Reports, on "The Business Outlook" at the banquet, March 28.

The lumber manufacturers of the Douglas fir region of Oregon, Washington and California will consider traffrc, transportation and freight rate problems at the meetings. Stockholders will also take up important matters of carloading.

President R. M. Ingram will preside at the luncheon meeting where a presentation of an enlarged national lumber promotion plan will be made by Mortimer Doyle, executive head of the National Lumber Manufacturers Association, and William Dugdale, Baltimore advertising executive.

A morning session will include reports by Fred Mattson, insurance department manag'er, and Arthur K. Roberts, education director, with H. V. Simpson making his annual report on association affairs. Jack Fairhurst, San Rafael, vice-president for California, will preside at a luncheon meeting which will feature the annual address of President Ingram. T. K. May, technical director, will make the presentation of the new Douglas Fir Use Book. Eliot Jenkins, Eugene, association treasurer, will make his annual financial report and James C. McClellan, Washington, D.C., will discuss a recent survey made by the American Forest Products Industries.

N. Floyd McGowin, president of the National Lumber Manufacturers Association. will also address the association. The famed Cascades Choir, national prize winners from Eugene, will present a concert.

"I cannot stress too strongly," H, V. Simpson said, "the vital importance of these meetings to the entire Douglas fir industry. All lumber manufacturers should attend to determine the course we will pursue in an all-out effort to stimulate lumber sales."

Pnrooo/o

After 11 years of commuting from his Mill Valley home at 1 Melody Lane to the Gillon Lumber Co. at 4th and Geary streets, Dealer Robert E. Byard, owner of the retail yard, got a free ride over the Golden Gate bridge. Retailer Byard became one of the famed bridge's 1,000,000th customers when he bought his historic ticket, February 19, from Officer Robert E. Miller. AND the dealer also is getting free trips across to San Francisco all during the month of March, the gift of Bridge President Charles W. Reinking. Retailer Byard's trip that day, it was believed, also represented about the 40 millionth commuter trip in the span's time. The dealer and the police officer got their photos in The San Francisco News.

Mrs. LreRoy Stanton, Jr., wife of the junior executive of E. J. Stanton & Son, turned over $1500 last month to the Big Brothers of Greater Los Angeles to further their work with boys from fatherless homes, and earned the title of Assistant Big Brothers for the Las Floristas Club, of which Mrs. Stanton, Jt,, is president.

The Traveling Lamons are at it again: Fred Lamon and his wife left San Francisco Feb. 15 for a six-week vacation trip through South America, including stops at Panama "

9iti', S:rntiago, lluenos .\ires, [,irrra, XIotrtcr-icleo ancl \-af :icils.

Dorothy (XIrs. Clif) Roberts, San l)icgt., htnrberl'ife, has been tt:rnrerl a rlelee-ate t<.r tlrc (iir1 Scout-s colrvcllti()n tllis rnonth in St. Lorris, fto., arrrl u'i11 s1)en(l ser-erirl <lavs visitirrg frit'rr,ls attrl rel;ttiyes irr liarrsas ('it1 bt,fort.rctrrr'i'g earl\- i1r

Caspar'\pri1.Hexberg, l.Tnion I-trnrber Conrpanr-, Szrrr Francisco, syrernt the Feltrrr:r11' 17 rveek renel'ine' acrlrr:rilrt:ruces irr the S;rn [oacluin \-aller- arca.

Horace Wolfe, the rrrore pcrcgrinatirre- rrcnber of llartluart-\\'olfe Lumber Co., Holl1'u.oocl. postcarcl,s frorn ][a- zatlat, lle-rico, that lrt: flen- orrt ,,rre 7:00 :r.nr. last rrrorrth. ran i'to "au au,ful st,rnr" anrl *'as bzrck:rt 1:00 p.rrr. rvith a 15,1-1b._ rn:rrlin, ancl :i 35-1b. dolphin. The trip u.is r{,ugh, he saicL brrt thev *'erc: thc only oires that br,rri'ht h.'rc iirrl s (':I I( )O (l.

Serge Matzely, prcsiclerrt of Ilatzcll' Corltr.'r:ttion. Sarl I,'rarrcisco. r'isiterl business cotrnectiuns irt sorrthcrrr California :rn<1 -'\rizotrzL tlie last u celi of F cbru:Lrr-.

Jim Kirby, u'ell knou'n irr thr western lrir.rber irtrlustrv, lras settle tl rlou'n irr ()ntario, Calif.. an<1 is harrrllins' s:rles ior the h&ll Lumber Co.. .Pomona retailer.

E. C, "Brandy" Brandeberry, o\\'ner of Attll l-umber S:rlcs, S:rr J,-ranciscr.,. has plrrcli:Lsecl iL r:Ltrch 11e:ir (irass \ra11e1'arrrl u'ill be nror-irrg his fiLrrrill':rntl brrsiness to that uoint latcr this montlr.

Don Bufkin, Hobbs \\ra11's southern C:Llifornian, spent thc Iieb.28 u,ecketrrl in San I)iego attetrrling the Clrrb 3 c()nc:rt in his capacitr':rs Cttstocati:rn of tlrr: Srrprenrer 1) of I I oo-l{oo Intcnration:rl.

frniorr Lnnrbcr Cornp:rnv Salestn:rrrager Sherman Bishop spcnt the sccond rveel< of Februarl, itr sottthern Cali{ornia orr busiuess.

REDWOOD

for the Reloil Lumber Deolers qnd lndustriol Users

t.C.t. From Yqrd Stocks O Roil or Truck & Troilers SPECIATIZING IN CUSTOM MILTING

LUdlow 3-6603 - TOpoz l-6701

S&S

tUilIBER CO.

7ll7 Eost Firestone Boulevord, Downey, Colifornio; P. O. Box 243

f 958 Fir Plywood Cofolog Reody

A new fir plywood catalog for 1958 is announced by the Douglas Fir Plywood Association. The three-part, 2}-page catalog presents basic information on fir plywood standard gracles and specialty proclucts for architects, engineers, builders, product design engineers, and building code officials.

The first section covers general information on plyr,l'ood

needed in the construction and design field, including tabulate.d data on plyvuood grades; FHA and building code requirements ; properties an<l clesign data ; construction details and structural drawings of floor, lvall. and roof applications ; and engineering clata for use of plywood for concrete forms. Also listed in the table of contents are veneer descriptions, Western softwood plywood information, quality control, and rvorking and finishing plywood.

Tl-re other two sections cover fir olvrvobd properties for product desigr.r, and descriptions of ^specialty^products, inclu<ling overlaicl fir plyrvood, Textnre One-Eleven, and decorative panels.

ASSOCIATION GRADED PLYWOODS ARE JUST ONE OF OUR SPECIALTIES

"We offer personalized service qs well ss q complete line of on-grode producls"

The catalog is plannecl for quick reference, with concise tables and illustrations of products and applications. It is inclexed for A.I.A. filing systems, and appears in all Sweet's Catalog Files : Industrial Construction, Light Construction, Architectural, Plant Engineering, arrd Procluct Design.

Sample copies of the booklet may be obtained without charge from l)ouglas Fir Plywood Association , -facorna 2, \\,'ashington. Quantity prices, for sales ancl education purpose_s, are $,1.50 per l.runclred for the basic catalog, arrcl $2.00 per hunclrerl for the Specialty Proclucts or Prodlct Design sections.

Construcfion Confrqcts Drop Ten Percenf From Yeqr Ago

Jar.ruary contracts for future construction in the United States registered the sharpest decline in more than a year, reported the F. \\I. Dodge Corporation, construction news and marketing specialists. Tl.re January 1958 contracts totalled $2,066,059,000, a drop of l)/c from the same month last year. Contracts for rron-resiclential buildings were dou,n 77%. I{anufacturing buildings registerecl tlie sharp- est clrop, rvith contracts runninC 53% below a year agb. Con.rmercial ancl educational buildine contracti showed cleclines of six and four percent respeclively. Contracts for hospitals and religious buildings were down substantially.

I{esidential building contracts in January amounted [o $777,423,000, five percent below the January 1952 level. Contracts for one- and two-family houses accounted for the major portion of the clecline, while apartment building contracts continued to show strength relative to a yeai aso. The number of d.lr'elling units represented bv the Ianuirv residential contracts totalled 63,721, down 2/o frbm last year.

GOSSIIII-HARDING TUTIBER CO.

REDWOOD AND DOUGLAS FIR TUMBER

Phil Gorlin Phonc-Yclf owslonc

0bltuades

Lloyd Moore

Lloyd Moore, 50, owner of the Moore Mill & Lumber Co. at Lompoc, Calif., was killed in the crash of an airplane in Mexico. Februarv 22. The retail lumber dealer u'as one of three Californians who lost their lives when the plane crashed as it was coming in for a landing. the others being a LomDoc attorney and an oil comoanv field foremarr. The coronei said the irlane, of t'hich Deaier Moore was a coowner and the pilot, crashed and exploded near an airstrip at San Felipe, fishing port on the Gulf of Califonria in Baja California. The boclies were taken to a X,[exicali mortuary. Mr. Moore leaves his wife. Laila X{.. a co-owner with him of the retail lumberyard.

In Memoriqm

Edwin C. Porter, 84, one of the co-founders of Rounds & Porter Lumber Co., Wichita, Kansas, died January 2l at his home there after several years' retirement. NIr. Porter participated in the opening of the Cherokee Strip in Oklal-roma and entered tl-re lumber business in the last centurv. establishing his own business later and, in 1901. organizing Rounds & Porter .ivith Ward Rounds, a younger brother of D. C. Rounds. A wholesale sash-and-door divisiorl was later started and the firm at one time operated branch warehouses ancl as many as 44 retail vards Roderick Arbuckle Smith, 62, executive offrcial of tt-r" P. J. Walker Co. and a veteran of 35 years in the building coirstmction business, died February 22 in Oakland. Frrneral services were in Los Angeles, u'here the builcler livecl. He was a past president and national director of the Associatecl General Contractors of America i\{rs. Irma Frances Smith. 51, daughter of C. S. Simpson, former I-os Angeles lumbermarr, died February 22 at her home in Torrance.

Windeler BuiIt Tonks

Woter

Cool, Profits High

YOU HAVE HEARD qbout "fhe cool woter from lhe wooden buckel." lt's lrue. Wood keeps woier cooler. And Redwood is re3istoni to rot - fungi ond insecls; does not rust. They losi longer.

So when you sell Redwood tonks, you moke o nice profit ond sctisfy your customer. Write now for the Windeler Plon ond tonk prices,

gldAA doob\

-Gorl Poynor, Chon Mqhoney Stort Wholesqle Foresf Producfs Co. in Beverly Hills; Dqles Buys in Ukioh

Carl Poynor, well-known Southern California lumberman, announces tl-re establishment of sales and executive offices for the newly organized Wholesale Forest Products Co. at 8701 Wilshire Blvd., Beverly Hills, California.

PINE-SPRUCE-CEDAR FIR RED\TOOD

Poynor has been named president of the distributing concern, and Chan Mahoney, another popular young lumber salesman, has been named vice-president in charge of sales.

Although young in years, Carl Poynor is no fledgling in the lumber industry. He started his wood products career 22 yeus ago fresh out of school. Since 1936 he has gained experience at all levels of the industry. He spent several years in the retail end of the business and, following his discharge from the Seabees at the close of World War II,

Corl POYNOR

Carl er.rtererl the rvholesale ancl rrill rerrresentative field of distribution.

\\r1-rolesale Forest Prorlucts Corrrpany r'r'ill specialtze tn cargo, rail ancl truck-arrcl-trailer shipnrcnts of I)orrglas fir. pine, reclu.oocl and Engelmarrn spnlce to retail clcalers onlr' in tl're Southern Califon-ria tracle are:1. Chan ][:rhoner', u'hcr has several years' experience calling on tlre rlealer trade. l'i1l travel tl-re territorv from Sarrta llarbara arrrl llakersflclrl to San Bernarclino, Rir-ersirle arrrl Sarr I)icuo counties.

Iluvirrg offices for \V'1-rolesale I.orest l)rorlucts Contparry' have bcen oPenecl at 501 Stella Drir-e. Llkiah. Calif. ltalph l):rles, u,ho has spent his lifetinre procurine lrrnrber Prorlrrcts, h:Ls been place<l iri charge of this activitv for the firnr. J)ales has :r complete backgrorrnd ancl knon'lerlge of thc Southern Cirlifornia ntarket ancl is rvell-knou'r.r througl'rout the rrc-rrthern rnill :rrea both irr California ancl Ores'orr.

"\Ve have estirblisl're<l ortr coml)anv to olTer a='contltlete serr.ice to the tie:Ller trlrrlc onlr'. :incl our shipments u.ill be macle through levitinrate channels frorn reliable scirrrces o{ srrppll'," Carl -t)or-rror <ieclzrrcrl.

Diqmond-Gordner Opens New Red Bluff Products Plqnf

Red BlulT, Calif.-I'lans for oyrening the multi-million rlollar Dian'roncl-(iarclner intesrirterl forcst 1trocl11c1,s plant u'ere set {or the early ltart of Nl;rrch. annorrncecl Earl llechard, Califorr-ria lur"nber rlivisiorr rr.ranagcr at Chico. The plant l'ras beert rrncler corrstruction tht. lrast 1S rncinths bv the Del I... \Vebb Constmction Co. Tlre plant u'ill ernpkrv 750 rnen arrcl rvomen in full operation :rnrl process sorne 90 million board feet of logs :rnnuallt- u'ith a $3 rrrilliorr 1,a;'r,rll. Last morrth tlrere u ere ulr.,a,ir. nr.rq 111.11 20,000,000 b.f. o{ logs in the neu' mill's 1,,,irrl an,rritins start of operations. I{any of tl're tvorkers u-ill corr-re {rorn the rcccntly closecl Stirling Citl' mill (CLlI. 3/l/.511) arrd fronr the I)iarnoncl-Garclner operations at Chico.

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"Best idea ever t0 bring back live prospects" say Coralite dealers everywhere. Each personalized sample chip 0n y0ur display board carries your name and Your address and becomes a walking ad for Y0U. 0rder yours today!

z-z';

ne holarh company

812 EAST 59th STREET . LOS ANGELES I AD 2-8101

C0RALITE C0RALETHER' CHALKBOARD Lamin-Art Colotrym Moulding ' Adhesives and Mastics Firtex Insulation and Acoustical Material

Coralite is the Western-made pre-finish wall panelling with the "whisk-clean" surface in 15 decorator colors. for new construction or remodeling.

CALIFORNIA BUILDING PERAAITS FOR JANUARY

Sirect Sh.ipmentt 9i, Fin, ,il"lliny anl. Spe"iol betail

7155 TETEGRAPH ROAD tOS ANGETES 22, CATIFORNIA (rrAoNTEBEttOl

City

San Rafael

Santa Ana .......::....

Sarrta Barba:-il

Santa Clara

Santa Clara ('ollnt)'

Santa Cruz

Santa Maria

Santa Monica

Santa Rosa

Seal Ileach

Scaside

Selrna

Shasta Ciountl

Sicrra Nlaclre

Solano County

South Gate .......

South Pasadena....

Sout Ir San Irranciscu

Starrisl:rus Courrt_r'

S to ck t, 'rr

Sunnvva]e

Torrancc

Tracl-

Tulare

Tulare ( '',unt-\

L'kialr

Upland

Vallejo

\rentura

\re ntura

Vernon

Visalia

\\-asco

Watsonville

\Vcst Covina

Wlrittier

Woodland

Wooclsirle

Ylck a

Yuba Citl'

ARIZONA BUII.DING PERMITS

Americqn Forest Products Corp. Buys Mr. Whirney Lumber Co.

San Franci.co.-American Forest Prorlrrcts Corp. acquired the N[t. \\,'hitney I-rrmber Company, Los Angeles, X4arch I through arr excharrge of 72,000 shares of stock. It previorrsly helcl a 20(J-r mirrority interest. Included in the $1,650,000 cleal are trvo sarvrnills ancl clistribution yards at l-os Angeles and Lancaster. The mills at Johrrsondale ancl the other at Tule River in Southern California bring the nuurber of AtrPC sawmills to 12. The trerv firm will operate as the NIt. \\'hitney l-rrn.rber Co. dir.ision of Arnerican Forest Products Coro.

X,It. \\'Ihitney emplo)-s.350 l,errons ancl h:rs an annual procluctioir of 40 million b.f. Sales last year amorrnted to $1,800,000. l-he 'l'rrle River rnill jrrst startecl operating last r-uonth. Presiclent Charles T. Gray of Americarr Forest I)roriucts Corp. sairl the deal c:rrries out a plan to frrrther integrate the timber resorlrces r,vith prodtictiun facilities lutrl selling orrtlets irr the orgarrizatic,ir.

W.l.C. Postpones L.A. Meeting

The \\'ooclu.ork lnstitute of California l.ras postl)oned r1ntil April 21 the clate of its Spring meetirrg in I-c.rs .\ngeles. 'fhe annttal event, forrnerly sche<luled for llarch lU, nill still be held at the Hotel Statler.

This pockogedo-it-yourself is semiossembled ond reody lo put together. A hqmmer ond screw driver qre oll the tools you need.

Now you can have Bilt-Well VanityLavatory Cabinets in your bathroom, bedroom, powder room or dressing room at a low cost. Simply call us and ask lbr the new illustrated circular. You will be anrazed at the savings possible in the purchase ol Brlt-Well Vanity-Lavatory Cabinets.

(THIS ADVERTISI}IG MAT IS AVAILABTE TO oEALERS T0 B00ST THEIR CABINET BUSINESS.)

2G5 S. Robertson Blvd., Beverly Hills, Galit.

Phone: oleander 5-9956-lnformation & Prices

-Robert M. Bodkin-

l{ew Sisalkraft Storage Covers l{ow Available For 0utdoor Protection

Reusable . Easy to Apply

Protects lumber, wallboard, other materials from sun, rain, dirt. Covers are tough with extra reenforcing along edges and corners. Call or write for information on manv standard sizes and low cost.

Congress Heqrs Plywood lmporters

(Continued from Page 20)

ancl if tl-re industry thinks that it is now being hurt, then the proper forum to consider that ltroblem is the forum u'hich was createcl by this Congress is the expert fact-hnding body on tl"re irnpact of imports. That is the Tariff Commission.

I think the Commission u'oulcl {rnd that imoorts are l.raving an impact on the domestic hardwood plyu'ood inclustrl' ancl that some domestic proclucers u'ould increase their sales if all irnports rvere crrt off. However, I believe tl-re Comnrission r,vould firrcl that the elimination of hardwood plyu'oorl imports rvoulcl destroy $36,000,000 worth of import business in order to provide domestic hardwood plywood proclrrcers witl-r perhaps an additional $1,000,000 'n'orth of business.

Considering that the $36,000,000 worth of hardwood plywood imports also pay for $36,000,000 of United States exports, this seems a trernendously high price to pay for the slight additional relief that might be granted to a few members of the hardwood plywood industry.

Now, Ger.rtlemen, jrrst horv .ivould our own economy be affectecl by serious restrl'ctions on these imports? I think the facts shorv that a limitation of these imports u'ould lrrrrt tlre I'nited States in many ways:

It rvoul<l aln.rost (lestroy the fltish cloor manufacturing iniltrstry that has g'rown up o\rer the past five or six years.

It would seriorrsly interfere rvith tl're normal commercial ciDerations of manv American manufacturers of house traileis, cabinets, ancl mal1y kinds of furniture.

The sales volume of American olvrvoocl clistributors u'otrld be re<lrrced.

It rvould cleny to rnany American consumers the warmth ancl beautl- of natrrral u'oocl panelitrg at a price within their reacn.

It worrlcl srrbstautially increase the cost of building materials at a tirne when high-level activity in the housing industry clepencls on keeping costs as lorv as possible.

It rvoulcl seriously crrrtail a very substanial n.rarket for our o\\,n exports of manrrfactured goocls, inclustrial rarv materials ancl agricultural commodities.

Ancl all of these serions losses would be suffered with 1itt1e cornpensating aclr'antage to the clornestic hardwood plywood inclrrstry.

It seents to me that this u'ould be an extremely high price to pay for the slight amount of beneht that might accnle to clomestic plyrr,'oocl producers if the imports .ivere stoppecl. Therefore, I u'oulcl respectf rrlly srlggest to this Cornnrittee that the trade program ancl the escape clause be so aclministerecl that these imports and imports like tl'rem, u.hich olTer tremenclous ber-refits to orrr own economy :rs well as to orlr friends overseas. sl.rorrlcl not be curtailecl.

Certainly, our friencls overseas calrnot be ignorecl because their strength is our strength. Itecently I returnecl from a trip to the Orient-t-rur major sortrce of importecl plywood. On manv a night after a long clinner and a cup or trvo of sake, I have been asked by my Japanese.friends, "\\,-hat do ).ou expect of us ?"

They har-e pointed out that ,f apan is our largest ctlstomer of cotton, rice arrcl many other proclucts of our farms alrd factories. It has bought from us every year since the war substantially more than we have purchased {rom Japan. In 1956, for example, we solcl 887 million dollars lr.orth of U.S. goods to laltan, and bought 547 million dollars from them. Tl-ris is knou'n by most every Japanese school boy.

Hou' do I ansu'er my Japanese friend when he then says, "You object to our plyn'ood, our tuna, our textiles, our toys. What can we ship you to help pay for what we buy from you ?"

This problem is also pointed up by a recerlt article in the Saturclay Evening Post written by Carneron Hau'ley. Mr. Ha'n'ley visited Japan and wrote an article entitled, "\\rill

lhere is no substitute for SERYTCE

When we sofisfy youwe sqtisly your cusfomers

UTIITED OFFERS SPECIAT SEIECII{II{ (|F WIDIHS, TENGIHS Al{D

TEXTURES F(lR SPEGIAL REOUIREMENIS

U N

when you need thol EXTRA SERVICE or EXTR,A

o PANELING-Stondord pctterns-Spruce, Pine, Cedqr qnd White Fir

r PINE AND CEDAR COMMONS, CLEARS, SHOP GRADES-AII rhick' nesses ond widths-Surfqced or rough, including 7/16 Commons, Yz" Q,leorrs ond Shop Grqdes in Shorts qnd R/L

o WHITE FIR DIMENSION V.G.-DOUGIAS FIR FTOORING

o KD DOUGIAS FIR-cnd lx6 Jqmb Stock

. DOUGLAS FIR COMMONS-lx2-lx3-lx4'2x2'2x3

Our Normql Service Begins Where Other Wholesolers feove Off

CCDIU|PANY

we drive Japan into Red China's arms?" With the Contmittee's permission I should like to end my statement by reacling i few lines from the conclusion of Mr. Hawley's article :

"Ycsterda\, in one of nt\ ls,st interztiews, I tolked' to aaener' able captain of industry who l'ras come tkrough purging, banle-. rwptcy snd, flsipurginq to enxerge as a chairman of tke board, of one of the big tradin(t companies. Huddled' in one of the white slip-coaered. chairs that furnish eaery Japanese conference rootn, he siplted his pale tea and, said,'Iapan's best fwture is uith the Llnited States, there's no dowbt abowt that, bwt whether you. a,ill allotu us to realize wpon tkat fwtwre-well, that's sonnething else again. Have yow seen this?'

"He put d,own his teacu\ and, with a tremor that I suspect may not kaae been caused, by palsy, handed, me a sm,all booklet. 'This was put ou,t by sotne association in your country that is trying to cut our exPorts of hard,wood, plywood.'

"The cozter of tke boohlet zaas illustrated with a buclttootlted., slant-eyed m,onster, carbon-copies froru th,e hate-inspiring car' toons of tr4/orld, War II, towering oaer th,ree cringing little American zaorleers abou,t to be smashed, dozun by a sheet of lrlyzuood, in the kands of the ogre.

"'Your ncannfocturers ntay haz,e a ju,st cattse for tarifi ttrotection,' ke went on.'l won't cotmnt,ent on that-tn\ aiews are prejwdiced,-bwt it does seenc that this is th,e sort of tking tkot will, in the end, force us to beliez,e tltat if anyone is d,riaing a

uredge between the United States and lapan, it is so'me of your ozan feople.'

"He may be rigltt."

Tl-rank you, I,Ir. Chairman.

the last three new rvindows

"Qvality Wes/^ Coosf Lumber lor Every Putpose"

Rate-Position Wanted 92.00 per column inch

All others, $3.00 per column inch

Closing dates for copy, 5th and 20th

_HEIP WANTEDWANTED

For San Bernardino area-Experienced Retail phases. Excellent future possibilities. Immediate surate. with experience and ability. References rnvestrgated.

ilrr#{ili1i'r;r*1,ifr#lliT;;fl##;

SALESMAN WANTED

By well-established Southern California Wholesaler. Must have redwood and fir experience. Familiar with Southern California area. Salary plus car allowance. Must be of high type caliber.

Lumberman, all salary commenrequired and

Address Box C-2725, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

ATTENTION HARDWOOD SALESMEN_

San Francisco Bay Area distributor has real opportunity for ex- perienced hardwood and allied products salesman.- Frefer riran living 5n East Bay Area and well aiquainted with dealer trade in EasI Bay, Contra Costa County and Upper San Joaquin Valley area.

Address Box C-2729, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

Industrial salesman with Hardwood training and Los Angeles glientele. Good opportunity for an aggressivE, ambitious woiker. Correspondence treated confidentially.

Address Box C-2716, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

Attention!

LUMBER & PTYWOOD SATESMAN

RAISE YOUR STANDARD OF IIVING

IF You are iuxious to impruve your st:rndard of living- Ambitious to get uheircl ( wav trhead ) IF You are a Young N,Iirn u)iro I'ras been selling Lumber and,/or Pl1'wocld at Wh<llesale to lnclustlials in the Los Anseles Area IF You Like to Sell, to Call on the Tr:rde, and to Go Out After Orders YOU SFIOULD CONTACT US.

We hilve an unusnal Financial PlanSalirry, PLUS Commissions, PLLIS Expenses> PLUS Bonus. The \,Iore You Sell, the N,Iore Your Commission Rate Accelertrtes, with no ceiling on yolll income!

We, provide a completely diversiliecl large local Lumber and Plywood inventory, backed up by Top Mills. \\/ITH US, You have the Chance to Advirnce rvithin our constantly growing organization.

nll repli.es treatetl in strictcst conficlence

Address Box C-2727, California Lumber Merchant Room 508, 108 West 6th St., Los Angeles 14, Calif.

Address Box C-2728, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTEDGOOD RETAIL YARD MAN AVAILABLE

Can also work wholesale, distribution yard inventory, checkout, estimating, etc.; willing, able and yard-wise; salary not as important as chance to grow with you and support fine family. Familiar with retail operations from one-horse town to lS-h.p. Hyster. My expe- rience is good; I'll put it to WORK for you!

Address Box C-2726, California tumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

(Or Call Collect Navarro No. 1 after 6:00: Santa-Rosa, Calif.)

Experienced lumberman, in my early thirties, wide knowledge of Northern California Fir and Redwood Mills. Would like to represent Southern California firm as buyer; 9 years' experience with productio'n, grading, shipping and yard management. Familiar with all pattern stock and moulding. Would appreciate personal interview at your convenience:

Address Box C-2730, Catfornia Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FINE MILLWORK EXPERIENCE AVAILABLE

Capable of full charge if you need a top man; practical factory experience, PLUS,Estimating and Detailing in my diversified millwork background. Have excellent work iecord -in California and wish to return there after year in east.

Address Box C-2712, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

LUMBERMAN WANTS A JOB

A handy man for any offrce-Wholesale & retail bookkeeper, estimator, order desk, counter. Fast with figures. Many years' experience. Prefer Los Angeles area. Available now.

Address Box C-2707, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

_CONNECTIONS WANTED_

REPRESENTATION WANTED_

Southern California Exclusive Representation. Excellent distribution to well-rated accounts. CARLOADS ONLY. Primarily interested in PLYWOOD & ALLIED MATERIALS-WHITE FIR and ALL OTHER LUMBER PRODUCTS where lumber dealers are the prime customers. Have a following in lumber accounts.

Address Box C-2731, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SAIE/IEASENEVADA

RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease. P. O Box 661. Fallon. Nevada FOR

SALE_

In the Heart of Sacramento Valley. Well-established yard carrying complete line of Building Materials and Hardware. Located on main highway. ,Real Estate, good buildings, lift truck and two delivery trucks priced to sell. If you are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW.

Address Box C-2697, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Eric Hexberg

Don Gow

Dole Storling

CATIFOR.NIA SUGAR, PINE . PONDEROSA PINE White Fit

232 NORTH IAKE AVE.-PASADENA, CATIFORNIA o RYon l-6386 / SYcomore 5-2204 o

SOUTHERN CALIFORNIA LUMBER YIIRDS FOR SALE

In "Disneyland" general areaTwo long-eetablished yards. Good, rnodern buildings. One yard has spur track. Ground, buildings' and all store, yard and office equipment will cost S138,$O. Inventory extra. GOOD $ALE$ RECORD.

YARD in fastest-booming area-Antelope Vallcy. Can lease or buy the ground; buildings, trucks and yard-office equipment, S16,5fi); inventory runs about $21,000. The last year's sales were around s135,000.

TWOHY LUMBER CO.

7f4 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-8746

Lrunberyard and Sawmill Brokers

-WANTED-

WANTED TO BUY-

6/4 K-D P.P. Stained Shop S2S, eoft tcxture, up to l(DM per mo.

6/4 core blocks, S2S, 12" & longer, Fl-np or larger.

Addrcss Box C-2724, California Lumber Merchant

lOs W. 6th St., Room 508, Los Angeles 14, Calif.

WANTED_

2"x6" REDWOOD SHORTS-3'to d Lengths" A-Grade. 1 Face

-Rough Green- Contact: UTILITY CABINET COMPANY

1921 East Maple Street El Segundo, Calif. ORegon &22E7

-FOB SATE-

FOR SALE-Now at L. A. Harbor, Pier No. 233

450 MBF Studs, Econony grade, (2x4-92'/96"')

$22.s0 AST

STEPHEN G. FREEMAN & CO. Phone: Oriole 3-35fr) ' Newport Beach, California

-EQIIIPMETiIT FOR SALEFOR SALE-

1-1955 Clark-Ross YZX) Fork Lift

l-Ross 15LH Fo,rk Lift

l-Hystcr RT15O Fork Lift

All completcly overhaulcd-perfcct.

l-Hyster 75 Fork Lift

l-Gerli4ger Fork Lift

l-Ross l5LH Fork Lift

2-Model 90 Ross Carricrs

AU in good condition.

Ilave wreckcd a Gcrlinger, Hyster ahd Ross carricr and havc some parts available. Machines can be secIt at:

822a9th Avenue

MacKAY MILL SERVICE

SWeetwood 8-9428

Oakland 21, Calif.

FOR SALE-KiIn boile& gmoke staek, fans, st4anr pipes, instruments, etc.

Frank Burnaby

STanley 3-Z)60

Direcr Roil

Truck-&-Trqiler Shipmenrs

BUY-SELI-REPAIR-SERVICE

Fork Lifts and Straddle Trucks. Completc ehop and field rcrvice Portable Welding, Special Fabrication, Stcam Cleaning and Painting. Servicc Availablc 7 Days a Week. All work guarantced.

COMMERCIAL REPAIRS AND SERVICE

lll5 North Alameda Strect, Compton, Calif.

Phones: NEwmark l-E269. Ntvada 6-4E05

FOR SALE-Lumber sorting table, exceptionally efficient.

Frank Burnaby

STanley 3-2060

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHTAP

Write Box 83 or call TErminal 2-45U, San Pedro

$qle$ ldeo$

An unusual and interesting exterior appearance in a residential or commercial structure can be obtained through the use of linear-textured hardboard panels and shaped wood battens spaced at regular intervals. The combination includes Masonite Ridgeline siding and battens designed by the product application department of Masonite Corporation. Geometrically, the batten is a trapezoid having a base U/4n' wide, two tapered edges of I 5/16 inches leading to the top which is 5/l6t'wide. For panel and batten construction, Ridgeline is available in lengths ranging from 3 to 16 feet. It is r/a" thick.

DFINIBUTORS AND WHOTESATERS

Ook Stalr' Treods-Threcholdc

Door Sills-Hordwood lllouldings and Panel-Wqll

ond Domestlc-Philippine-Joponese Hqrdwoods

Worehousc Ddlver.y u Cgrload Shfpmcntr

610r so. vAN NEsl AVENUE

Los Angeles 47' Calil. AXminster 2-9181

TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, March 15, 1933

Area lumberyards were quick to offer their aid in helping rebuild homes and buildings destroyed in the disastrous earthquake that struck at 5 :54 p.m., March 10, 1933. Early estimates of damage in the Friday evening catastrophe ranged from $300 at Downey to $20,000,000 in Long Beach.

Philip Gosslin, formerly with Chas. R. McCormick Lumber Co., joined the Srnith Lumber Co., Oakland, as a salesman Ray Mikkelsen, national U.S. ski champion; Andrew Blodjer, California.cross-country champion, and Rolf Wigaard, a near champ, are all members of the Auburn (Calif.) Lumber Company organization, reports Wendell

T. Robie, assistant manager of the firm. The champ's brother, Halvor Mikkelsen, also works for the retail yard during the' summertime; he's the California all-around champion. J. M. White, general manager of the Long-Bell plaht at Weed, informed Robie they were going to challenge his Auburn skiers.

Max E. Cook, farmstead engineer of The Pacific Lumber Co.. was elected first vice-chairrnan of the Pacific Coast section of the American Society of Agricultural Engineers

John C. McCabe of the A. F. Mahoney Co., San Francisco, succeeded Arthur B. Cahill of Sudden & Christenson as chairman of the Pacific Coastwise Lumber Conference

. Floyd Elliott switched from the McCormick to the Chamberlin employ in San Francisco.

The Central Valley Lumbermen's Club elected the following officers at Stockton, Feb. 21 : Chas. G. Bird, Stock-

ton, president; Warren S. Tillson, I\{odesto, vice-president ; W. O. Mashek, treasurer, and Charles S. Tripler, secretary

The Pacific Manufacturing Co., Santa Clara, put on the market a wooden, sectional. factory-built house. William F. Hayward is treasurer of ihe firrrr. The Chas. R. McCormick 'Lumber Co. made these sales switches: Guy E. Smittr from Seattle to San Francisco, Jimmy Atkinson to Northern California yard business, J. Walter Kelly to the treated lumber department, and George R. Kendrick adds the Bay area to his Coast counties and Peninsula sales. E. G. Davis continues in the Sacramento, Napa, Sonoma and Marin area, and Jerry Stutz in the San Joaquin Valley.

L. L. Whitman, president of the Westein Fir Lumbir Co., Tacoma, died at his home there Mrs. Anna Eymann, widow of the founder of the Eymann Lumber Co., Upland, died February 23 . W.'R. Chamberlin visited, his firm's southern California representative, Jack !ear_i1 the T,os Angeles offices A. S. Murphy a"a- W. N. Nelson of The Pacific Lumber Co. returnid from an e_astern trip . . . Bill Button of the Milpitas (Calif.) Lumber Co. was on a month's trip to his old- Kentucky home Progressive Lumber Co., Livermore, closed the yard and sold the stock to the Independent ,Lumber Co. S. J. Maakestad, Sacramento Valley lumberman, sent The Cal-ifornia Lumber Merchant a first-day cachet on the first airmail plane to stop there on its run from Seattle to San Diego.

ADVERTISERS INDEX

them gau s&ro it in The Californin Lumber Merchant)

Drokc'r Boy Lunbq Co., Inc..-..........."...--.18

Durobfc Pfywood Soles Co. ..-..-..-.-.--..---.--.-52

Edwordr Lumber qnd r{tg. Co.........--..-.-- t

Enrco Plywood .--..--.------54

Ettley qnd Son, D. C..-..-----.-----...--...----.-. I

Eubonk & Son, L. H.

Bonatl

Ponel Sow

Bcnnclf Vcnort, Inc. .--.--..-.--.----...-.------..---

Eaton Compqny, Thc ....-..,..--..--.-.......--.....-*

Bllt-Wcll Dirtribulort ------...---.-..-.-.------------.-59

Bli* Lumba Co., lnc. ..-.--------.-...---.-.-----.--.23

Bluo Dlonond Cqpolqtion ----.-....--.........-.---28

Eohnhofi Lumber Co. ---.------...-----..-.-...-..,...-'

Bdnncll.Word & Knqpp -.-------.-------.-------.-*

lonninoton Lumbq Co. ----..-----...------.....--..* Brmnc Lonbcr Sols -----------.-----------.---....-63

8. C. Foat Product!. Lrd. ----------..--....----.-27

Srown & Co., Cloy ----------.-..--.---.-.---...43

Broylcc lumber Co, .--.------..--.-.---...-.-.....-... *

erurh Induttriql Iumba Co. ----.-------....-.----20

Fern Trucking Co. ..----------------.-.--.---.--..-......, *

fidlcr': }lfg. Co., Inc.

Fleurcttc't ( Ld Woidnql ---.--..-.-.--..-.-.--.*

Founloin lunber Co., Ed ------------.--..----.--.. *

Fremqn Co., Stlphd G. *

Gqllchq Hqrdwood Co. ..----.---.-..---..-..-.--....38

Gom65lgn & Grsn Lumbqr Co. ---.....--.-..-*

Gorohimc Corp. -.-"--..-----..----:-.----..-.--..---.---*

QilbHfh Chamicol Co. --...-.-...--.------...-.--...49

Globe Intl. of Cqlif., 1nc. -.------:---.------..----.38

Golden Gote Lunbcr Co. .--.----------..-.-------*

Gortlin-Hdding Lumbcr Co. -------.--------.---..54

W. R. Grocc & Co. ....--.--------------.-------.--31

G.@t Boy Lumber Solcr .-..--.---------.---..----.. t Gr{t Wetlcrn Lumbcr Cwp. ----------.--------I

Roy Forcrl Productt Co. --.----------- r Ryiock Compony, tU. .---------------:-....-...---.--

S, & S. Lumbq Co. ----.---...-.--_----.------..-----.5/l

Sqnford-lur3ior, Inc. .----.---.--_-.--__-.---.-....--63

Sontq Fe lunbcr, Inc, -------.------.--------.-.-_..--

Security Point Mfs. Co.

Shivqly, Alqn A. ..-.-----.---------.---._-.-------.-.-.56

Si*ro Lumbq & Plywed, Inc. ..-..__--..-._..49

Sierro Rcdwood Co. .-.--_.---......----...--..----....-17

Simmons Hqrdwood lunbor Co, Simpson Redwood Co. ---..-....---.-- r

smirh, Hcrnon A. a co. ........_..:.....::::..._.__

Smilh Iumbqr Co,, Rqlph t. ..--.------..-.--.--.*

Snifh.Robbinr Ismbcr Corp. -----.-..---._-.-..-18

So-Col Euilding Motariolt Co.. Inc.----------

South Boy Lsmbcr Co. .

Southdn Cqlifornio lumbcr Sole-__----------.24

Souttwqlern Portlond Cenant Co.------.-----50

Stohl lunbq Co. ----.......-.....-.-----..------.------*

Stondo.d Iumber Co., Inc, -..-----..-...._-------*

Slqnlon & Son, E. J. .-..---------------...------------11

Strqblc lunbar Compqny ---.----------------------2O

Stroit Dotr r'tfg. Co, --......,-.-..--..--.------------ |

Tqconq lumbq Soler, Inc. .-...-..-.-...--.--.--..19

Tqh@ Fore!t'Product! Co. ------.------_-.---------- 7

Tqlboi Iumber Compony --..---.----.--.--..---.----53

Tqrdy,.,oc

Tqrtcr, WrS.ter & Johnron, Inc. .-----..-_------14

Townotor-Gdlinga .-------------.--.-.--...----------*

Trionglc lumber C.. --.-----..-----...-.-.--.--..,------36

Tri-Stotc rrlochinery Co. --.,-.-.----.-......--..,----*

Tropief & W6tqn lumber Co. ---------...--21

Twln-Cily Iqmbd Co. .-------..---.---..-......-.----39

Twin Hqrbcr lumbq Co. -..-..-.---..--"",-----.--27

Doflon & Co., R. W.-.....--....................-.------11

Dont & Ru:rcll, lnc. .--.------......-....-.-.......-.*

Dovir Hordwood Co. --..--....---.-..----

Dcl Vollc, Kohmon & Co...-..........--..-.-..--.*

Dicbold lumbq Ca., Corl --..--..-.--.--.-.--.--.-t

Dollor Co., The Robat --.........-.-..-.---.....-..-..12

Dofly Vqrdcn Lumber Co. .--....--...-.....-.-.....11

Doolcy & Co. -.-.-------------.----..-..-.--..-...-----.---5'l

Dosglor Flr Plywod Asrn. .-..--....--....-.----.. t

lmp€riol Lumbar Co. ---.-----.--.....-.--.---.------3O

Indu.lriol Lumbcr Co. ----..--..-.....------------.-..43

Inlond Iumba Co. ---.---------------.--....----..-..---13

lntl. Lunbd & Plywood

BUYER'S GUIDE

LOS ANGELES

6 Co. ..DUnkitk 8-9591

Wqrren Southwost, Inc. ..NEvcdc 6-0501

SASH_DOONS_MILf, WONK-SCNEENS BUILDING MATENIALS

sAsH-DOORS-WINDOWSBUILDING MATERIALS

Americcn Sisclkrclt Corp. ........GArtield l-7106 Cclcercs Cenent Co. :........ ..DOuglaz 2-127A

TREtrTED LUMBER-POLES

Baxter, J. H. d Co.

BAY AR.EA

Ridins High With lop Quality

ROCKPORT REDWOOD

It takes good logs to make good lumber. Rockport selects the very best; and manufactures notably high-quality Redwoodalways well up to grade. You can depend on Rockport to please your trade. Nothing surpasses Rockport's Certified Dry Redwood Bevel Siding and Finish.

Specily Rockport Look for the End Stamp..ROCKPORT"

Rounds Lumber company is exclusive disuibutor for Rockport and sales agent for other leading Ilfanufacturers of Redwood; and of mills producing top quality Douglas Fir, Ifhite Fir, Ponderosa Pine and Sugar Pine.