The California Lumber Merchant - March 1957

TUMBER MERCHANT

For CLOSET LINING, WAINSCOTING, PANELING

Millions of home owners who hove olwoys wonted on oromotic ond vermin-repellent Red Cedor-lined closet ore reody customers for fhis corlon-pocked, eosy-to-instoll "Cedor Closet in d Box." Anyone who con drive o brod or sow o boord con line their own closet, or moy moke colorful woinscoiing, poneling, etc. The Multi-Use corlon is ovcriloble in either 32 inch or 48 inch lengths. Eoch boord is sonded smoolh, hcs V-lock ioint cnd is end-motched. Complete instructions ore included in every corton. Eosy for the retoiler to disploy, too, The eye-cotching disploy ot ihe left, contoining 1,000 feet, tokes only 32" x 32" of floor spoce.

Here are just A few uses y(Iu can sell for Label Sisalkraft 0range

Genuine Orange Label Sisalkraft returns to you a high profit on every sale. There are many uses to sell your customersoffering them the surest protection against bad weather.

Stock the quality Sisalkraft Line. It's backed up by aggressive national advertising and promotion and our sales force is out constantly drumming up businessfor you!

0ther products in the S'STITM FT LIIIE

Jack Dionne, Publisher

How Lumber Looks

A loticeable lrickup in the volurn,c of tv-estcrn lunrber lrciirg sold over the nation was rcporled in Cror.l"s Lurrrber i'rice Inclex fL;r the ll'cck ending tr{arch 8.'l-he change in dernand, onll-a rvcek olrl, u'as not yet great cnough to rellcct irr pliccs but rnills seemed lcss inclinccl to listcn to lorv-price offers. 'I'hc industry avcrage u'as <1owrr clue in part to rveakncss in r,hite fi:: climensior.t (franring lunrbcr), slorv lrul-ing iu C-alifornia and sluggishrress in kiln-dried Stand:rrcl and Retter Douglas fir <lirncnsion. Sturls were showing sonre price strensth.

Lumber shiprrrcnts of ,186 mills relrorting to the National Lumber Manufacturers Assn. in the rvcek encled trIarch 2 wcrc 0.5/o bclo*, production but orde rs r.verc 3.5/o above; production was 3.3/o, shipnlents were 9.3a/o and orders were 70.4/o al'tove the previous rvcck endccl lieb. 23 Orders of 118,298,554 feet by 163 nrills reporting to the West Coast Lumbermen's Assn. in the rveek cntlcd lrfarch 2 were 4.5/o over lrrocluction of 113,195,079; shipments of 115,766,189 feet u'ere 2.3/a alxtve. The lvcekly average of west coast lunrbcr production in February u'as 172,985,000 b.f. or 91.7/o ol thc 1952-56 avcrage, WCLA Sccretary Harris E. Smith reported for thc Doug- las fir sawtnill region; orders avcraged 158,58,1,000 b.f ., and shiir-

(Continuecl on Page 71)

WELCOME

In this issue, rve welcome these nen' :rc1r'ertisers intt.r the {:rmily o{ California Lumber "Xlerchant-isers":

CALIFORNIA REDWOOD ASSOCIATION Ofiicers for 1957, iusr elected, ore (lefr fo right) Philip T. FARNSWORTH, executive vice-presidenr; Hugh J. JACKS, The Pscific Coost Compony. president; W. M. MOORES, Hollow Tree Lumber Compsny, new boord member, ond Selwyn J. SHARP, secretqry-treosurer

ln This lssue

Vogobond Ediioriols .... 4 25YeorsAqo . .48 My lovorite Story ......10 New Products ......60 New $crles$

And r've are also happy to u'elcome back the retrlrn of these former N{erchant-isers :

Supreme Gurdon Gollogher to Tour Norfhern Colifornis for Hoo-Hoo

R. E. "Bob" Gallagher, Albuquerque, Ner,v NTexico, Supreme Gurdon of the International Concatenated Order of Hoo-Hoo, has rvorked out an itinerary u,ith Jack Berry, Deputy State Snark for Northern California, that u'ill permit him to visit every active club in that area of Jurisdiction VI the latter half of this month. Gurdon Gallagher lvill bring important bttsiness matters to his fellorn' Hoo-Hoo and every lumberman rvith the good of his industry at heart will u'ant to attend these scheduled meetings:

San Jose, Nfarch 18; Salinas, 19; Fresno, 2O; Sacramento, 21, San Francisco,22;Santa Rosa and Ukiah,25;Eureka, 26; Redding,2T;Reno, Nevada,28, and Oakland, XIarch 29.

The Supreme Gurdon hopes to re-establisl-r the clubs in some of the inactive areas and the meetings in Reno ancl Oakland promise to be large afiairs. He has askecl Vaughn FI. McDou'ell to attend the Reno night rvith a deiegatiorr from Las Vegas, and there is a chance, he saicl, that Sacr:rmento and Redding may also send delegations.

A Concatenation u'ill be held at the Oakland meetirrg March 29, Gurdon Gallagher told The CALiFOltNi,\ LUN{BER NIERCHANT at press time. This is the first initiation in several years in Oaklarrd and it r'vill be jointly sponsorecl by the Sacramento, San Jose, Fresno, Sarr Francisco and Santa Rosa clubs. Tl-re expectation is for n huge class of Kittens. California Hoo-Hoo rvill have this opportunity to shorv the Supreme Gurdon hor,v much their fraternal order means to them.

Proposed Ghonge in Federql Tqx lien Lqw

There are two bills of importance to lumber dealers pencling in the U. S. Congress, one in the Senate (S. 514) introduced by Senator Curtis of Nebraska, ancl one in the House of Representatives (H.R. 451) introduced by Representativc Smith of Mississippi. Both of these measures would amend the present tax laws by requiring the federal Flovernment to file a notice of a tax lien before such lien rvoulcl be valicl as against mechanic's liens, the Southern California Retail Lumber Assr.r. tolcl its members.

Uncler the present law and recent court decisior.rs, the tax licn becornes effective when the Director of Internal Revenu.: receivcs the tax assessnrent list. He is not retluired to filc a notice of the lien to give the tax lien priority over mechanic's liens. This places dealers who l.rave furnished materials u,hich enhance the value of the taxpayer's property in a position of not being able to determine frorn the public records that a tax lien which takes priority ovcr a mechanic's lien exists against the property of the taxpayer. The above bills rvorrlcl correct this inequity.

The House Ways ancl Means committee is now consiclering extensive legislation to close a number of loopholes in the tax laws. If we can get the Ways and Means Committee to consider H.R. 451 at the same time, it woulcl stand a cl.rance of being approved, said the SCRLA.

You will note that Cecil R. King of California is on this Committee. If he is from your district, write or rn'ire him urgine his favorable action on H.R.451 (The Smith Bill). If King is not from your clistrict, then urge your Congressman to contact members of tl-re Ways and Means Committee :rncl rcqucst consideration of H.R. 451. said the SCRLA.

CALENDAR of COMING EVENTS

Mqrch

OAKLAND HOO-HOO CLUB 39, "St. Patrick's Nite," Fisherman's Pier, March 18.

WEST COAST LUNTBERNIEN'S ASSOCIATION 46th annual meeting, Multnomah hotel, Portland, Oregon, March 27-28

April

LUMBER MERCHANTS ASSOCIATION OF NORTHERN CALIFORNIA (24 Calilornia St., San F'rancisco 11) convention, Ahrvahnee hotel, Yosemite National Park, Calif.-April 7-8-9. Exhibits.

REDWOOD ENTPIRE HOO-HOO CLUB 65, joint meeting rvith Sacramento Hoo-Hoo Club 109, Dick's-Fairfield, April 12.

LUMBERN{EN'S ASSOCIATION OF TEXAS (First Federal Bldg., Austin, Texas) convention, New Dallas Auditorium, Dallas, Texas-April 14-16. Exhibits.

OAKLAND HOO-HOO CLUB 39-Third aunual Reno night-flight, April 15.

DUBS, LTD., TOURNANIENT-Orinda Country Club; host: Jack Scammell, April 19.

SOUTHERN CALIFORNIA RETAIL LUN BER ASSOCIATION (111 W. 7th St., Los Angeles) convention, Ambassador hotel, I-os Angeles-April 23-25. Exhibits.

Mcry

ARIZONA RETAIL LUN{BER & BUII-DERS SUPPLY ASSOCIATION (4710 N. Central Ave., Phoenix) Convention, The Wigwam, Litchfield Park (Phoenix suburb), May 2-3-4. Exhibits.

June

NATIONAL PLY\\IOOD DISTRIBUTORS ASSN., ANnual convention, Edgewater Beach hotel, Chicago, June 13-1 5.

ONE OF THE DISPIAYS to be exhibired qr the SCRIA Convenlion in the Ambqssodor hofel, April 23-25, is this "Ponel Porode" of U.5. Plywood Corp., feoturing decorotive hqrdwood ond softwood plywood woll ponelings, ond including domestic ond exolic foreign woods of oll populor species in four styles.

Regularly-day in, day out-these alert dealers increase fir plywood turnover.In 1956r mor€ than 3,195,642 pieces of DFPA literature, plans, displays and other items were used.

These sales tools are now available for your promotion: (For special needs, please write, outlining problem)

o 52 Fir Plywood Home Storage Plans Book

. Do-it-yourself ldeas and Plans

o Fir Plywood Yard and Warehouse Signs

o Overhead Hanging Mobile

o Window-Door Decals

. 3-D Viewer & Counter Display

o Boat Plans & Counter Display

o Newspaper Ad Mat Service

o Car Top Carriers Direct Mail Statement Inserts

Write today for the full story about profitable sales tools and merchandising aids now available to lumber dealers from Douglas Fir Plywood Association, Tacorna 2, Wash. (Ofrer good USA onlyl PA

"The tragedy of our time is that we have succeeded in splitting the atom, before acquiring the vvisdom to unite humanity."-Rabbi

Julius Mark, New York City.

"oh, Liberty, float t* IrJ""Jin the far horizon, remain not forever in the dream of the enthusiast and the poet and the philosopher, but come and take up thy abode with the children of man fsssvs1."-fngersoll.

*{<{.

In political writing you read often of "demagogues." Just what is a demagogue? Webster's New International Dictionary defines it thusly: "A leader or orator popular with or identified with the people. One skilled in arousing the prejudices and passions of the poptrlace by rhetoric, sensational charges, specious arguments, catchwords, cajolery, etc., especially a political speaker or leader who seeks thus to make capital of social discontent and incite the populace, usually in the name of some popular cause, in order to gain political influence or offrce."

*d.*

The salesman is "A friendly, glad-to-meet-you chap, he's quite persuasive, he never rams it down your throat, and nev€r seems evasive; he tells his goods' advantages, and how they satisfy, and so instead of selling you, he makes you want to buy."-Charles M.

Gray.

1r**

"What has destroyed liberty and the rights of man in every government which has ever existed under the sun? The generalizing and concentrating all cares and porvers into one body, no matter whether of the autocrats of Russia or the aristocrats of a Venetian senate."-Thus spoke Thomas Jefferson. ,k:k *

After listening to a hell and fire and brimstone ser,mon one Sunday, Aaron Burr remarked: "I have always believed that God is better than most people think." ***

With regard to war, William Shakespeare wrote: "War is a game which, were their subjects wise, kings would not playat." * * i<

Aristotle wrote: "There are a million ways to be wrong, but only one way to be right." ***

"No one desires peace as much as the soldier, for he must pay the greatest penalty in war." Thus spoke General MacArthur to his men, back in 1935. ***

A certain preacher rvho wore a bandage on his chin at the Sunday morning services explained that he had been concentrating too closely on his sermon while shaving that

BY JACK DIONNE

morning, and so cut his chin. And one old sister was heard to remark later that it was too bad he didn't concentrate on his chin, and cut his sermon.

With all the talk or irnl,iJ" Io- u.ror" the public, one is reminded of the suggestion a Congressman made in public several years ago when, in discussing the buying power of the dollar, he suggested we call it the "dollarette." ***

Business is largely built on faith and confidence. On faith is built credit. And whenc,e comes credit? From "credo," meaning "I believe." Business is built on confidence. And whence comes confidence? From "con-fides," meaning "with faith." * ,r *

Don Blanding wrote: "Do not carve on stone or wood'he was honest' or 'he was good.' Write in smoke or a vagrant breeze, seven words and the words are these, telling all that a volume could-'He lived, he laughed, and he understood'." * d *

A world in which people live, and laugh, and understand, is what all good people hope and pray for.

Francis Bacon defined :.J; as: "The desire to seek, the patience to doubt, readiness to reconsider, ability to dispose and set in order, and hating imposture." *tr*

Hilaire Belloc wrote: "From quiet homes and first beginning, out to the undiscovered ends, there's nothing worth the while of living, but laughter, and the love of friends." ," {< *

Henry Ford said about business: "Business is the mechanism of supplying human wants, and the wants keep' on getting bigger and bigger. As fast as you get a want supplied, a bigger one rises to take its place." ***

Bruce Barton wrote: "Faith in business, faith in one's friends, faittr' in one's self, faith in other people, faith in this country; this is the power that moves the world." ***

Thomas Dreier quotes John Cowper Powys as saying: "Books are man's rational protest against the irrational, man's pitiful protest against the implacable, man's ideal against the world's real, man's word against the cosmic dumbness, man's life against the planetary death, man's revelation of the Good within him, man's repartee to the God without him. Whoever touches a book touches not only'a man,'but Man. Man is the animal who weeps, and laughs, and writes."

your customers will like CAL - PAC cerfified CRA REDWOOD

REDWOOD_Precision sowed old growfh timber from our own slonds.

DOUGLAS FIR-Monufoctured by Colifornio's ond Oregon's best mills.

PONDEROSA PINE-From our ossociole mills.

When you order from Cql-Pocific Redwood, both you ond your cuslomers cqn be sure thot you get better thqn the usuol "opproximole overoge." When it's Col-Pocific you con depend on grodes exoclly os grode morked . . . never under. Our uniform quolity is your ossuronce of repeot soles . . ond, our besl ossuronce of your repeot orders. Tryus...ondsee!

Contsct our necrresf office:

REDWOOD

R,ossmon Retoil Yqrds Splir $36(),0()() Among Employes Over ll Yeors in Compony's Profit-Shoring Plon

(Ercerpts from a tolk gizten at the monthly Bi,ltrnore hotel

meeting, Ianaary 8, of the Southern Cali,f ornia Retail Lumber Assn.)

By FRANK R. HILL, Vic e- president and, generd rllanager, Rossrnan Mill & Lurnber Co., Long Beach

Profit sharing should not be confused with bonus plans for

selected individuals or incentive plans for increased production;

profit sharing is an agreement freely entered into, whereby employes receive shares, fixed in advance, of the profits.

Perhaps the first record of profit sharing in the United States was by Albert Gallatin, Secretary of the Treasury under

Jefferson and Madison, in his New Geneva Pennsylvania Glass Works, who stated that our democratic principles should be applied to our industrial operation and not be restricted to

political processes alone.

it Profit sharing is practiced in the United States today to a

far greater extent than is realized. Twelve years ago the num-

of enterprises was estimated at less than one thousand,

four years ago the number was over twelve thousand, at which

:time over one hundred profit-sharing pension plans alone were

processed monthly by the Internal Revenue Department.

Profit sharing is practiced by such companies as Eastman

Proctor & Gamble, Jewel Tea Co., Geo. A. Hormel

& Co., Sears Roebuck & Co., and Motorola, Inc. We have

been unable to find any retail lumber companies listed, although

there is a wholesale company in Chicago, Marsh and Truman,

iwhich has operated a successful profit-sharing plan since 1916.

The information we have on profit sharing, other than our , own experience, comes from a revised profit-sharing manual

published by the Council of Profit-Sharing Industries at the 'First National Tower. Akron. Ohio.

i Our profit-sharing plan started in 1946. In that year we

began paying 5/o of our profits annually to our Office, Sales

Lu-Re-Go's tProfit Plon' Form Now Avoiloble to All Deqlers

The Lumber Dealers Research Council announces that its Profit Plan booklet, originally prepared under sponsorship of the Council for its Lu-Re-Co dealers, is being made available to non-member lumberyards throughout the country. Briefly, the Profit Plan shows the lumber dealer how to project audit figures from the past three years into a plan for producing next year's profit and contains the forms on rvhich to do so.

By using the Plan, the dealer knows, at the beginning of the year, his approximate expenses and what level of sales he must attain to reach the net profit he desires. If the sales level appears to be too high .for his location, he is prepared to make adjustments in expenses and costs immediately rather than at the end of the year when it is too late.

For lumber dealers desiring a copy of the booklet, it is available for $2 by writing Rayrnon H. Harrell, Dept. 42-L6, Suite 3o2, Ring Building, 18th & M Streets, N.W., Washington 6, D.C.

and Supervisory forces and this, prorated, equalled 20.5/" of each employe's salary for that year. In 1947 we then increased the amount to 7/o of profits equalling 23%% of salaries ;1948 an increase to lo/o of profits equalling l7t/q% of salaries; 1950 increase to 20/o of profits equalling 34/o of salaries paid semi-annually; 1954 increase to 30/o of profits equalling 42%% of salaries paid quarterly; in 1955 at the same percent of profits equalling 50/o of salaries paid quarterly.

In this period of eleven years we have paid out in our profit-sharing plan over $360,000 and the percentages have varied frcm 3l/o to 8O/o of salaries during the difierent periods and averaged 33% over the entire eleven years.

Now, perhaps you are going to ask what happens when an employee receives a bonus in one period of. 80o/o, then one of 3t/a/o. There is a problem of convincing the employee that the figures are correct and also educating him to the fact that there are risks in business that he never realized before and that if he shares in profits he must also share in losses, but only to the extent of his part of the profits. With enough understanding, the employee will cooperate more and work harder to make a better showing in the next period.

Even though our company has not practiced the profit-sharing plan to the extent that the council recommends, since we have excluded all of our unionized produc.tion men, we feel that the plan has been highly successful in areas where it has been in effect.

We are now studying the advisability of extending our plan throughout the entire organization because we feel that if properly practiced, PROFIT SHARING is good business. It lowers costs, raises wages, increases profits. It is good human relations; it increases harmony within the personnel of the company; it is good psychology; it stimulates the individual so that he gives his best to the mutual work.

We do not expect more work from the individual, we expect and get better work and more cooperation. That is the real reason for any company to plan a profitsharing program.

Our PROFIT-SHARING PENSION PLAN is entirely separate from our Profit-Sharing Plan and becarle effective in 1956 and applies to profits of that year. Since it is a deferred payment plan, it must comply with Internal Revenue regulations and is financed with I3/o of profits as adjusted before filing Income Tax report. It is set up for the benefits of the same group of employes as our older plan except that it also includes the two men who are principal stockholders and owners and are not included in the first group. This difference was effected to give them a tax break, since all taxes on pension plan funds are deferred.

The funds are to be handled by the Bank of America Trust Department and ernployees receive the benefits in the following ways:

100/o either lump sum or deferred payments upon normal retirement or death.

l0/o per year with a maximum of 50/o upon separation from the company before retirement.

All forfeitures to be prorated among surviving qualified employes yearly.

One-year qualification period.

Any time you need hardboard -

STANDARD

TElUlPERED PERFORATED tlr a specialty hardboardyour nearby weldwo(ld warehouse tvill give you

AND JUST ONE PHONE CALL DOES IT!

UNITED STATES PLYWOOD CORPORATION

World's Iorgesf Plywood Orgonizotion

Distributing unifs in qll principol cities

CALIFORN IA

LTth ANNUAL CONVENTION PROGRAM

Yosemite National Park, California

suNDAY, APRII 7

A day of rest and relaxation, tours through the

,Yosemite Valley or, weather permitting, golf and

skiing for the athleticly inclined. Cocktails and din1'.:.lner, 6 p.m. on, at the Ah,rrahnee Hotel.

MONDAY. APR,IL 8

9:0O A.M. to 12:00 A.M.

Registration-Main Lobby, Ahwahnee Hotel

12:00 Noon

i.r Men and Women's Luncheon-Main Dining Room

1:00 P.M.

., Dr. Thomas Lantos, keynote speaker and nationally ' recognized economist, will speak on: CREDIT TRENDS IN THE RETAIL LUMBER INDUSi, TRY-the problems of extending credit and the high cost of doing so causing a great deal of concern among all retail lumber dealers.

2:00 P.M.

Stary Gange, outstanding businessman--speaker, will discuss the position of today's businessman in keeping ll our economy sound and maintaining good government.

3:00 P.M.

Ladies Tea; Gentlemen at leisure

6:00 P.M.

Industry Sponsored Cocktail Party

7:00 P.M. On Dinner, dancing, Firefall and the best in entertainment

TUESDAY, APRTL 9

9:00 A.M. to NOON

found useful in increasing profits and efficiency. (These "You pick my brains-I'll pick yours" sessions have become a highJight of LMA's annual convention program.)

12:00 Noon

Luncheon-Men and Women, Main Dining Room

1:00 P.M.

Paul Ely, president of the NRLDA, owner of ElyHoppe Lumber Co., North Platte, Neb., and one of the outstanding retail dealers in the United States today.

2:00 P.M.

"Sunshine" Gene Flack, a genius in the windup spot in any prograrn, who is said to be the most widely traveled, most widely known and most widely heard man in the profession of selling. His talks on m€rchandising, advertising and selling combine information and inspiration with a rare sense of humor.

3:00 P.M.

Board of Directors meeting and annual election of LMA officers and directors.

3:00 P.M.

Ladies may board bus at the Ahwahnee Hotel for a conducted tour of Yosemite Valley.

6:00 P.M.

Industry Sponsored Cocktail Party

8:OO P.M. On . .

Big Annual Dinner-Dance and All-Star Show

LMA Workshop-an exchange of ideas and techniques .that successful Association members have Departure

WEDNESDAY, APR.IL T O

Heading ortherigrrr

tAV ald,toaik Shill aa

Bf le Sioa*n

Age not guaranteed---Some I have told for 20 years---Some Less

Dinglepoofer

Two men were talking business over the phone. They were strangers to on,e another, and one of them said: "By the way, what is your name?" And the other one said: "Dinglepoofer."

And the first one said: "Louder, I can't understand you." So he shouted: ..DINGLEPOOFER.''

The first one was discouraged. He said: "It's no use. I It sounds just can't understand your name. like Dinglepoofer."

Poole Heods Hcrrdwcrre Group

I'hoctrix, -\riz.-Arnolrl ll. Poolc, Phoenix gencral managcr of \\-cstcn.r Hardn'are Co., l'as elected president of the inrlepenclent rctail harcls'a.re :rncl lun.rlrer clealers of -\rizona at thc grorrp's 2-dav cr.,nvcntion :Lnd shc-,u' in I'hoenix last month. Other olficers :rre \Viiltcr J. Spring, Spring Har<lu'are & Supplr-. Tncson, vicrc-presiclent; Charles 1'. Brice. I'euria (-\riz.) Ii[arclu-are and Tractor Co., se cretar]', and ]{or1r're.r' Crou', Cros. Lumlrcr Co.. Phocnix, treasrlrer. I)irectors include \\-. (. Banl<s. Srrlrerior; (ilcm Christcnsen, Phoenix ; -\rthur Sine. Glcnclale ; Cah.in Prrrctt, \\'inslon-; Rae FIinton, Tucson, ar.rcl \\'eldcn C. N'Ialloy, StalTor<1.

Curron Ships Lorge Beoms

Thc largest sinr:le pieces of 1)ouglas fir ever shiplretl irom C urran Lumlre r Co., Santa Ana, and possiblv thc biggest cver to trlvel through Orange countr'. \\'ere s()lne 60-foot l2xl2s tnLnsfcrrecl from a king-size freight c:rr to truck u'ith clo1ly trailer in the Cnrran 1-ard last month. Sent from Orcgorr, thev s-ere trlursferrecl to a ship at Long Beach ior a South -\rrrerican port. Bucl Curran, the local lumber <lcaler, gucssed the tinrbers l'oul<1 lte use<1 in shipbuilcling or other S. A. constrrrction. 'Ihe lrcams l'cre too larger to enter thc harltor :trea lrr- rail. s() \\'cre st'itclied at the C-rrrran varrl.

New SCRTA Associole Members

Neu' ,\ssociate nrcmbers joining the Sorrthern California Itetail l,nmber '\ssn. in Fcbrnary r\rcre the Wcst Coast Screen Cor.r-rp:tny, I-os .\ngeles. of u.hich Francis G. "Pop" Hanson is lrresider-rt ancl Florencc L. Nlillcr sccretarv-treasurer, ltnrl the Sicrra l-nmbcr & P1vu'ood Co., Van Nu1's. u-hosc officers are : \\.altcr St('urnrer. l,rcsirlent ; I l;rrr_r- Brenrrrrer. r'ir'epresirlent; R. F. Nikkel, treasllrer. lrrrtl E. E. I)ursteler, secrctarv-gencrzLl manager.

SELL CECO CORRUGATED GALVANIZED

R011 R00H1t0.

WITH ITSS INVESTMENT

Ever stop to figure how much money you tie up when you stock seven sizes of corrugated sheets? That means you have idle dollars in slow-moving inventory. Well, that can't happen when you sell Ceeo Corrugated Galvanized Roll Roofing. Because any roof can be covered with rolls of one size. with sometimes a half-size roll to fill out odd length rafters. So your main stock is 30" rolls-with only a few half rolls. And you're protected against low markup selling because this patented product is sold only through established dealers like yourself. Mail coupon today for more facts on this money-making opportunity.

* P atenteil -other p atents peniling

Operotion Home lmprovement Shooring ot $18 Billion Torget in | 957 After Srimuloting Congress in Tucson , Ariz.

The Tucson llome Improvement National Congress (THINC) held last n.ronth in Tucson. Arizona, u'as hailed as a "tremendous success" by OHi E,xecutive Director John It. Doscher and the 160 top people in building materials, home ecluipment, lending, federal grivernment and local Operation Home Improvemer.rt committees u'ho attended it. E,stin-rates oi the number of houses to be improvecl in 1957 varied from five to l0 million, and the best estimate of the size of the repair and remodel nTztrket in 1957 l'as $18 billion IF n'rore can be done to enlist builders, craftsmen and contractors in the business.

Top U.S. money lenders reported no shortage of money for home improvement but said the problem is to do more to make it easier for homeowners to obtain materials, services and labor for their OHI jobs.

Deiegates from the east tooli a u'hole DC-7 to go to Tucson but the clelegates from the 'nrest stole the shon'. They g:rvc local ler.el rcports of OHI srlccess stories from l.ugene, Seattle, Alaska, llonolulu, I-os Angeles, Oakland and proved that rvhere there is a good local OHI program business can be increased 20c/o to 607o.

F'o11or'r'ing a cocktail welcome party at the Sar-rta Rita hotel thc er-enir.rg of Januarv 31, the THINC got dorvn to business February 1 u'ith a u'elcome b1' Paul B. Shoemaker, vice-president (sales) of Masonite Corp. and president and board chairman of OHI. The morning session heard six managerial arrcl editorial panelists on "Industry Expar,sion: Problems arrcl Progress," and a panel of six constlnrer nlagazinc editors on "Creating- Consumer Demand."

Fritz Burns, Los Angeles and Honolulu builcler, rl'zrs toastmastcr at the luncheon. He called OHI a "cash-register program" and poir-rted out the errduring aspects of the improvement program. Aiter an invocatior.r by Bishop Green, Gov. X{acFarland made zr ferv remarks zrnd HHFAdministrator Albert XI. Cole ga\re a short address. Cole said that much lr,as accomplished in the first year,rf Operation tlome Improvernent and reaffirmed tl.re adrnir-ristration's interest

in encouraging private industry to get on u.ith the home improvement job. He delivered the personal Eisenholver message (CLM, 2/15/57) which predicted "a banner year for OHI."

The afternoon session resumed at 2:30 rvith a talk by Frecl C. Hecht, general merchandise manzlger, Sears, Roebuck & Co., on "Selling tl're Consumer," in rvhicl.r he told horv seriously Sears takes OHI. He explained the "onestop" service in their 700-plus stores and the 'l-color ads they're taking in magazir-res, ouiy the second national ad Sears has e\rer rlln. The afternoon pancl, "Financing-the Kev to Nlarket Expansion," rvits moderated lrr- Donald Z. Albright, vice-presiderrt of the Security-First National Bank, Los Angeles, and included bankers, lenders aud an editor. l.-HA Commissioner Blakey's talk on "Lerrding Policies Under Title I" n'ouncl the afternootr sessi,.,u.

A bre:rkfast for local OHI chairr-nerr started the second clay Felrruary 2. A standing vote of thanks u-:rs exter.rded to Tucson and its OHI Con.rnrittee u'itl-r special recognition of the great job done by Lun-rber Dealer L. P. Flermes, N{artha Norvels, daughter of X{ichigan Lur.nber Dealcr ancl NRLI)A Official llussell P. Not'els, and by llil1 Beal. N{iss Nou'cls told horv C)I-{I rvas 'rvorked in 195(r ir.r Tttcson, a relatively "t'tct"' tou't'r. l;1. Promotional emphasis on interesting the public irr "personaltzing" its hon-res-atlrling carports. fences. etc.

"The three sales steps taken," she said, "were to plant the seeds of discontent; to make it 'exciting, fun and fashionable' to dress up homes; and to make the public aware through panel discussions and planning of financing and construction arrangements that the job could be done reasonably and easily."

Robert \r. Blackstock, the Seattle lumber dealer, u,as cluotecl as saying it would take thc federal govcrnment 250 vears to rnodcrnize all the houses r-reeding itif government tackled the job of sub-standard housing, and it n'as told horv Houston lumber dealers linked OHI u'ith the city's home beautificzrtion can-rpaign and hou, one rnortgage firm there did $1,000,000 a month in modernization and rcpair (the biggest item-home air conditioning). The report from OHI in Nerv Orlear-rs saicl it lvets the dealer's responsibility to countererct advertising for a second auto, a second or Color TV set, rvith an appeal to get,'rtc lir-irtg unit, u,hich many people do not lTave.

The lirst formal talk of the morning s'as "Keep the Parasites (lut of Home Improvement," by NABBB President Victor Nyborg. l-ocal OI{I Success Stories rvere heard from N{oclerator Jim Hoffer, OHI Local Level Manager; ][rs. Winifred Pike, Los Angeles; Enrest Upshau'. Oakl:rnd, ancl other dclegates. "The Tucsorr OHI Storl'" llas introduced by Phoenix I-urnber Dealer J. C. O'X'{al1ey, 1st vicc-presicler.rt of the National Retail Lumber Dealers Assn., and Dealer llernes and Nliss Nou'els lr.ere hearcl.

-|ack T)oscher presented "Rctter Yorrr Livirrg: the 1957 OHI Program" and the adjournment remarks u'erc rnade 1..'y Prcsidcnt Shoemal<er. Thc hnal dav n,ound rrp lvith a cocktail party poolsicle at T,-l Conclrristador irr n-estern clress. An adrle<l starter at tl.re THINC rvas the OHI (Oper-

Mqrlho Nowels (for lefi), Hon. Alberl M. Cole (speoking), Fritz Burns (fqr right)

TOUR SALES MORE EASI UOLUM BIGGER...PROFITS B WITH TO BIG

]IAME R(l()FI

t|00,000 Spring Promotion Builds Business tOR YOU!

Every needed selling tool is put into your hands by FRYstarting with the product itself, the ONLY roofing that can truthfully claim: "20 years without one blistered shingle or a single roof failure." And that claim is backed by a 20-Year FULL VALUE Bond, an added advantage that no competitor offers.

Activating this proved product superiority-putting it to work for you, RIGHT NOW-Fry launches its Spring promotion, at the height of your Spring selling season. More than $100,000 will go into power-packed national advertisements, direct mail pieces, display pieces, etc., this spring alone ! More-as '57 marches on ! A

AT YOUR DISPOSAT

If you are already a Fry dealer, watch your mail for detailed announcement of available materials and Order Blank that can launch the most successful selling season in your history.

Greoler Volume ond Profits with CATAVERAS CEMENTS

ation Horse Investment) Handicap at Tncson Racetrack on Sunday, February 3.

Consensus of the Congress

After 32 speakers drerv up the challenge to industry, labor and the press at the Tucson Congress, the following recommendations were unanimously adopted:

1. OHI is a tremendous success at the community level where broadly representative committees c:rn be organized. Everything possible should be done by everyone in the industry to encourage more cities to launch local programs.

2. OHI's first objective (to interest more people in improving their homes) is being accomplished, largely through the magnificent support of ali types o{ magazines.

3. OHI's second objective (to help make it easier for people to buy home improvements) still has a long rray to go. Easy financing for fir'e years is available brrt needs to be sold by dealers, contractors and lenders themselves. Better serr.ice and labor cooperation are also imperative.

4. There is no shortage of monel' {or home improvcment and lenclers are eag'er to rvork n'ith the industry to increase the market.

5. The Congress unanimously endorsed the idea <-rf May as "Better Your Living Month" ancl the entire industry 'lvas asked to pitch in to make it a great success.

6.It rvas agreed that this is a different business from nerv home construction, and should attract a bigger force of builders :rnd contractors becausc of the steady profits tc be made.

7. There is a great neecl for harder "se11" in competition rvith other industries for the consumer dollar. And, the \voman should be the target of greater m:rnufacturer and dealer effort.

q

8. OHI, as a national task force, must be continued but there is a real need to enlist greater financiai support from nranufactnrers n'ho are benefiting from the promotion but rvho have yet to put a nickel in the pot to keep it boiling. The Congress felt keenly on this subject.

And so, u'ith an $18 billion target to shoot for, the OHI 1957 "Better Your Living" campaign n'as royally launched.

Doscher Resigns As OHI Executive

Chicago, I1l.-The appointment of Don Nlloore as managing director of Operation Home Improvement u'as announced here February 25 bv Paul B. Shoem;rker, chairman of the board of directors. Mr. X{oore had been assistant director. He replaces John R. Doscher. u'ho resigned effective Feb. 21. OHI headquarters 'n'i11 continue to be in Ner,v York. Mr. Shoemaker, vice-president (sales) of Masonite Corporation, said that OHI's high-ler.el promotional activity will be converted to a strong administrative and informational force. By this action of the bo:rrd, OHI's campaign, nou' at its height as a result of the February Tucson FI ome Improvement Congress, r'r,ill be given adcled striking po\\ier for the balance of the year, Nfr. Shoemaker said.

He complimented Doscher and Moore for their excellent contribution to the multi-million dollar grorvth of the home improvernent industry last year.

Fullerton, Calif.-Permits u'ere issued recently for 20 homes at $210,0@ vzrlrration to be brrilt along the 2400 blocks of E. Commonu'ealth and E. R:rlfour avenues.

'o1 sandal s

FOREST SANDAI.WOOD RTCOMMENDED FOR:

Toble Tops Ceilings

Cupboord

Eye-catching as a wind-blown skirt, FOREST Sandalwood is q'hat every customer wants when he asks for hardboard. Don't disappoint him (and lose a sale) by showing him old-fashioned, regular hardboard. FOREST Sandalwood combines a smooth, hard pre-finish in beautiful platinum color with the durability and lr'arer resisrance of tempertreated hardboard. The color is permanenr... baked in! Vcry highly wear and scratch resistant.

Sandahvood is resistant to oil, grease and weather, yet is priced competitive to ordinary hardboard. Your customers can use "as-is" or paint in only one coat. And as a dealer for FOREST Sandalwood you get full mark-up on every sale. If you do not stock FOREST Sandalwood, call your jobber today or write Forest Fiber Producrs Co., Box 68, CL-Forest Grovc, Oregon.

SANDAIW0OD-//ew, Light Color Makes ALL Ordinary Hardboard Obsolete

Herets How Thev Do h--

Boxccrr Shipping of Lumber in Unit Locrds

By ROBERT B. BROWN Materials Handling Director National Retail Lumber Dealers Association

The recent NRLDA Exposition in Chicago featured publicly, for the first time, the comparatively new method of shipping units of lumber in conventional double-door boxcars. The dealers who saw the trackside demonstrations the third day of the Exposition were completely amazed and found it hard to believe what they saw when they witnessed 36,000 feet of lumber banded in units unloaded in the arnazing time of 21 minutes.

\Me are not overlooking the fact that this record was made under ideal conditions, with the aid of new fork trucks of 7,000 and 15,000-pound capacity, smooth concrete floors, easy accessibility to the car, and fork truck drivers from Sterling Lumber Company who probably have more "know-how" for this type of unloading than any other drivers in the country, since they have unloaded approximately 50 cars of this type.

Cars of units of lumber were unloaded each day of the Exposition and the thousands of dealers who watched these demonstrations were generally in agreement that their own drivers, using only one fork truck, could easily learn to unload these cars in two hours or less. This is in keeping vrith the thinking of the men who developed the system.

John E. Moeling, president of Sterling Lumber Company in Chicago, and Clarence Thompson, president of Thompson Lumber Company, Champaign, Illinois, are directly responEible for developing the two methods of shipping units of lumber in boxcars which will probably come to be the accepted methods. However, neither of these "pioneers" who spent a great deal of their time and money perfecting tiis system could have succeeded without the fullest cooperation of the mills with which they were dealing. R. E. Stermitz, of fntermountain Lumber Company, Missoula, Montana, and W. H. Patterson, of Boise-Payette Lumber Company, Emrnett, Idaho, not only gave their fullest cooperation but contributed many ideas that rvere of great value in perfecting the system.

The units of lumber are packaged as close to 4 wide as possible and the height will be varied to sttit individual customers' requirements, within reason. Both Boise-Payette and Intermountain Lumber Companies, ihe only mills to our knowledge now offering to ship units of lumber in boxcars, prefer not to load more than 6 lengths per car. Half units of different grades can be banded together into one tinit but, to separate these with a fork truck, "easy entry plates," as now ttsed on gypsum board, or chisel forks would be required.

The units are packaged using two fu" steel straps and one inch "stickers" in three or four places, which permits a tighter package and prevents coring. Special corner protectors made of scrap wood are used, which eliminates damage to the lumber and permits the strap to slide easily around the corners when it is being tightened. This also eliminates breakage of the strap at the corners. BoisePayette compresses the units both in height an<l width

r,vith hydraulic pressure before the strapping is applied. Under the pressure of over 5,000 psi, the size of the unit is reduced nearly ll inches. The units in one stack are interlaced with two additional 3/4" steel straps to prevent shifting in transit. Each unit is tallied separately with the tally written on the unit.

Intermountain Lumber Company braces the lumber by inserting 4x8 sheets of plywood between the ends of the stacks and making boxes of 4x8 plywood and scrap lumber to fit between the stacks in the center of the car. A brace between the floor and ceiling of the car prevents the load from shifting against the door. They charge an additional $1.00 per M for unitizing plus their cost for the required plywood. This usually is not damaged and can be sold to reclaim the cost.

With the Boise-Payette system of bracing a car, nothing is placed between the ends of the stacks except to fill the one open space left on each side of the car. A bulkhead is built out of scrap dimension to fit into this void. This is rrrade to the width and height of the bottom units. To keep the units from shifting into the void in the center of the car, scrap pieces of 6x6 or larger are nailed to the floor across the center void. A brace between the floor and ceiling is used to keep the load from shifting against the door. Boise-Payette charges an additional $1.50 perM for unitizing.

The system of unloading these cars is much simpler than it would seem. fn the Boise-Payette car, the bulkhead is first pulled out and the lCl' stack is side-shifted into the doorway and then removed. Next step is to lift the end of the 12'stack that is in the doorway and replace the spacers on the floor with rollers. If fairly large rollers are used. this stack can be pushed into the doorway by tr,vo mer-r. The stacks that are longer than the door opening must be "twisted" out.

If the carcan be unloaded from both sides, the san-le procedure is followed on the other side. Ifit is necessary to work from one side of the car, the center stack can be pulled straight across the car. The end stacks can be rolled across, after those on the near side have been removed, instead of straight into the door, by turning the rollers toward the rear door when they are placed under the stack. This will require more rollers than when rolling the stack straight.

To move the stacks from the ends of the car to the doorw-ay, it is necessary to jack the stack high enough to get the rollers under it. A jack that operates from the hydraulic system of a fork truck was recently developed by A. Lucas & Son, Inc., Peoria, Illinois, and has proved to be satisfactory for this purpose. As this method of shipping becomes more popular, other types of jacks that can be operated independent of the fork truck will undoubtedly be developed.

The shipping of units of lumber in boxcars is perfected to the point where it is practical. The next step is to be able to get it shipped this way. Obviously, two mills won't be able to keep up with the demand for unitized shipments. More about this next month.

look what

VlSKll{G

is doing to promote lumber dealers and lll|omen's Congress Homes

VrsrrNc Company, pioneer and leader in application of polyethylene film to the building industry, will spend 9200,000 to promote a nation wide contest with a Women's Congress Home (Design No. 2) as first prize.

Color spreads in Life and Look, minute movies in big drive-ins and frst run houses, trade ads, window gtreamers and millions of entr5r blanks in packages of srrlrr,pss franks, smoked links and luncheon meats feature this big prize and direct millions of prospects to lumber dealers for information. Make this contest your own by making your yard information headquarters. Run free ad mats available from your state association. Display reprints of the Life-Look two page color ad. Build a Women's Congtess Demonstration llome and capture the full value of this big advertising push.

Ask your association secretar5r for tie-in material and complete infonmation.

New Concrete Form Ponels Cut Costs, Speed Job

filler panels by buying lr/g-inch fir plywood from thcir regular source and purchasing the panel hardware from their FormCo jobber. Since no walers or nails are needed and there is no protruding surface hardware, the materials require about 75/o less storage and truck space than average forms.

An Indiana builder says he likes the way that the FormCo panels come off of a "green" cement wall. "You

A new concrete form method has some contractors reporting form work going twice as fast with the new method. Other builders say a 50-6A% reduction in labor costs is possible by using the new low-cost form, which consists of thick fir plywood panels and special fastenings. The new forming technique has been perfected and proven over a three-year period by FormCo, Inc. of Rockford, Illinois, and has now been patented (#2,776,464). It is designed to provide a sturdier, more easily constructed form for application on all types of industrial, commercial and residential forming, as well as in bridges, reservoirs, culverts and manholes.

The new method has been engineered to save on-the-job construction time and to minimize the amount of fabrication necessary before the materials are shipped to the job site. The panels are |r/s-inch exterior type fir plywood which have been pre-drilled and pre-fitted with special, rust resistant fastener hardware. Only DFPA grade-trademarked fir plywood is used for FormCo forms.

The panels are fitted with anchor nuts and edge-routed for form tie insert. The an,chor nut is counter-bored into the plywood, so there is no protruding surface hardware until the panels are assembled. The formed, non-warp steel clamps which hold the panels together and are used in place of walers are quickly attached to the plywood at the job site by means of a cap bolt which screws into the anchor nut.

fnner or outer walls may be constructed separately or simultaneously. All panels are interchangeable in the FormCo method. As the concrete sets up, bottom panels may be easily detached and used to build a wall to any height. In addition, panels may be removed at any height for easier pouring access or inspection.

The new assembly process is especially applicable to stepped-up footings, pilasters, columns and beams. The panels and steel clamps may be used either horizontally or vertically, and the clamps are provided with a grooved slot for holding the ties. The ties have a safe load of 5,000 pounds. The clamps and ties can be located in such a manner that the fluid pressure of the poured concrete makes the forms self-aligning and rigid without the use of walers or studs. FormCo concrete panels are sold by the square foot in size of 2x4 (25lbs.),2x8 (50lbs.),4x4 (50lbs.), and 4x8 (100 lbs.). In addition, contractors can make their own

don't have to pry them-they almost fall off when you release the hardware" he says. "The beauty of these panels is that with the new type hardware you can take a single panel out any time to leave a passage, and slip it in again later." Another advantage is that the panels are interchangeable, and have no top, bottom, right or left side.

"In March, 1956, we purchased our first FormCo forms. Since that time, we have used the forms approximately twenty times and expect to get at least forty more uses out of them," said an Illinois contractor.

FormCo construction features are designed to insure a strong, rigid structure and maintain highly accurate alignment of the form. This results in smooth finished walls that require little or no rubbing. Both conventional PlyForm fir plywood and overlaid fir plywood panels are available.

Complete information on the FormCo method and suppliers may be obtained by contacting local plywood jobbers or writing FormCo, fnc., Rockford Trust Building, Rockford, Illinois.

McGoy $omes terry Griffin Vice-President ond Director

Jerry Griffin, for the past several years salesmanager of Western Pine Supply Company in Emeryville, has been made vice-president and a director of the firm, according to Phil McCoy, president of the large jobbing and direct mill operation.

In his capacity as vice-president, Griffin will be in charge of operations of the company. He originally joined Western Pine Supply Company ten years ago as a salesman covering the Peninsula and Coast Counties areas.

By John Eells

CONTENTg

Precolculqted Net Prices Afier Simple ond Chqin Discounts

Precqlculoled Selling Prices qt Vqrious Percenloges of Gross Profit

Extended Squore Foologe Tqbles

Extended Boord Feel Tqbles

Extended Weighr Tobles for Softrrood Plywood

Vqrious Informqtive Operotionol Tobles

$7o,oo

DON'T TALK BAD BUSINESS

The old story of the four friends who put Smith in a sick bed by ganging up on him and telling him successively how bad he looked, could easily be true.

It can be done with men, and with business. Let enough people get to telling how bad business is, or how sad the prospects look, and business can get bad in a hurry.

Talking pessimism is like repeating slander. It's a weak, foolish, and impractical habit. Business is as subject to mental suggestion as the average man, who breaks out in a sweat and feels on the bum generally if enough people tell him he doesn't look well.

It's q Plecrsure!

We have read rvith pleasure your article about out yard in the February 15 issue of The CALII'-OIINIA LUNIBIIR NIERCHANT. You have used many pictures with the article and, since the copy is very flirttering to our lumber yard, we are flattered and pleasecl. Your zrrticle makes me realize horv far the lumber business has aclvanced in the last forty years. We arc merchandising all kinds of building products in an attractive rvay and find it to be good business. We are proud to be a part of this advancing industry. Th;rnks agairr for beir.rg so nice to us.

-L. E. Van Order Blue Star I-umber Co. Lvnrn'ood.

An Editorial

Quoting and passing on remarks and opinions that create pessimism is a habit that should be indulged in very seldom by business men. Plenty of business recessions have started that way.

This does not mean that business facts should be deliberately suppressed. It simply means that opinions should be uttered with intelligent optimism whenever possible.

Evil forebodings are like evil germs; they are contagious and infectious both, and help nobody.

"Smokey Beor's 'Godfqfher' " Retires

William V. N{endenhall, 66, retired Februarv 1 after '16 years rvith the U. S. Forest Service, 27 oI them as supervisor of Angeles National Forest, an area nearly as large as Rhode Island. \\'hen he left his Pasadena clesk, Mendenhall planned to start compiling his notes on the history of national forest consen'ation in Southern Caliiornia since he became a fire-fighter, covering tl-re erir from shovel and brush ax to helicopter and airllrlrne sPrays.

Forest Supervisor \{endenhall is knorvn as the godf:rther of "smokey Bcar," the famous advertising symbol of firelighting. During the early ycars of the last l'ar, NIenclenhall and his public relations man, Arnold Larson, I'ere seeking a way to enlist national stlpport of a fire-llrerrention program. The.v took their idea to Don Llelding, heail of the Advertising Council, and he fathered "Smokey Bear."

N{endenhall also pioneered ttse of the hclicoptcr in firefighting in the Big Tujunga fire of 1946.

Wtl reho

California

VICTOR HIGH IARIY STRIIIGTH PORTI.AND CEMDIIT

TYPD 11I

THIS PRODUCT

Reduces construction costs by lcrster working schedules crnd guicker re-use ol lorms. Allows marked scvings to the concrete products mcnulcrcturer by reducing curing time, curing spqce, and inventories. Pcrticulcrly cdvcntcgeous in pouring trcflic intersections, repcrirs in opercrting lcctories and stores, mcrchinery loundctions, tunnel linings, AND

AI,I. OTHDR C()TISTRUCTIOT{ AGTIVITY WHDRE PORTIAI{D CIMEIIT IS USDD AIIII TIMI IS Of PARAMOUI{T IMPORTAIIGE

SOUTHWESTERI{ PORTI,AITD CEMEIIT COMPAIUY

1034 Wilshire Blvd.

Los Angeles 17, Calilornic Phone MAdison 6-6711

Kimbell Succeeds Bodine in NLMA

\\'ashington, I).C.-liichard G.

Kirnbell (left). onc of the nation's toli authorities on brrilrling codes anci lr oo<1 utilizatirx, has bccn rr1r1r,,irrte,l lcting cxectrtive r-iccpresident oi the Natiorral l,unrbcr Xlanufacturers Associ:ttion, Prcsiclent \\raltcr XI. l-eutholrl aurrr.runcecl. NI-NfA vice-prcsiclent of technic:rl serviccs since 195.1 and a veterarr of 38 \'ears' servicc u-ith the association, Kimbell r.r,ill act in place of Leo \-. Ilodine, u'ho resignerl to acccpt thc posi-

PONDEROSA

tion of vice-presi<lcr-rt in chargc of tin.rlrcr ancl lumber operations for the l)iar-r-rond XIatch Co.

llnder l(imbell's guidarrce, a strong staff of NLNIA experts has concluctccl corrstructiorr serr,ices credited u,itlt pronrotir-rg iL significant increase in tl're use of lrrmber :tnd l'oo<1 protlucts irr al1 types of lruilding. Coor<linatiorr of NLII-\ actir.ities rvith those of its lfi feclcrated associations has leci to the adoption of timber standards b1' l3uilding Ct.,dc Committees in thousar-rds of commur.rities. Kimbell is thc:Lrrthor of a nurnber of outstlLrrding publiczitions on n-ood utiliz:ition, tinrlrer engineerir.rg ancl structurzrl design, ser.eral beins rrsecl as basic texts in colleges ancl universities.

(Tell them, ylu saw it in, TIre Califontia Lwm,ber Merchant)

Where cr concrete of high qucrlity is desired in ONE OR TWO DAYS ust

looking for?

Weolrh of Procticol, Profiroble, Workclble lnformotion

Contoined in John Eells' New 'Plywood Disfributors Hondbook'

Of considerable interest and importance to plywood and lumber dealers is the publication of the Plywood Distributors Handbook by John Eells. An easily handled book, only 7x9 inches, its 190 pages are devoted to precalculated tables of operational mathematics used daily in manufacturturing and wholesale and retail sales of plywood, lumber and allied products.

John Eells, a veteran of 25 years in the distribution business, offers a wealth of profitable information in this handy merchandising tool. He started working in a plywood warehouse in Milwaukee in 1932, followed this with mill experience at the Roddis Plywood Corporation plant in Marshfield, Wisconsin, and then lvas successively a salesman in New York, a distributor in Grand Rapids, Michigan; sales manager of the Roddis Co. irr Chicago; assistdnt to the Roddis manager in Cincinnati, and deputy chief of Plywood & Veneer section of the War

Production Board in Washington, D.C. After a war time stint with the Navy, he returned from overseas to become supervisor for the Roddis Plywood warehouse division.

He came to California in 1947 to establish the operation now known as Roddiscraft, Inc., in Los Angeles. In 1951, with the late John Walker, he formed the Eells-Walker Plywood & Door Co. In I95Z he formed a sales office from vrhich he represented the Underwood Veneer Co., a division of the Connor Lumber and Land Co. of Wausau, Wisconsin, and the Hardwood Products Corp. of Neenah, Wisconsin. In 1954 he joined the Davidson Plywood & Lumber Co. and became its chief executive officer early in 1956. The same year the Atlas Plywood Corp. placed him in charge of all their western warehouse operations as division general manager.

Now 43 years old, John Eells has been able to realize a. l5-year dream in the form of his Plywood Distributors Handbook. In it he has gathered figures and computations necessary in the conduct of daily business in the distribution field.

"This started out to be a purely plywood book," said John when interviewed. "flowever, before I had gotten far, f realized that I had a book that would be useful to anyone who buys or sells any product with a square foot or board foot content."

The book contains six sectionsDiscounts, Selling Prices, Square Footage Tables, Board Measure Tables, Softwood Plywood Weights and a variety of Operational Tables, such as a conversion table for fractions of inches and millimeters to decimals, a table for converting all thick' nesses of softwood plywood to a /s" basis; commercial tolerances, etc.

"In every position f have ever held I have felt the need for a rapid and accurate means of calculation tl-rat would permit me to figure estimates, check vendors' invoices, check freight bills, make up purchase orders, estimate inventory commitments, and predetermine costs. Office machinery will do it, but often I was at home or the equipment was being used by someone with as important a problem as mine," said the author.

"f have always had trouble doing chain discounts like 5o/o and 2o/o otr, and Zto/s and l0l, off, in my h,ead. So in this book I just figured out those we use and applied them to 10fi) representative list figures to derive the net amounts. There are 22,000 such discounted figures in this section of the book alone," Eells added.

"In the matter of pricing I found it a laborious task to work out selling prices at several percentages so f would have a comparison to measure against my judgment of the market. I know there were many times when the market would have supported another 7/o or 2/o gross profit, but having several hundred items to price and a pressing time factor, I did not have the time for a thorough analysis. So irr this book I have taken 36 different percentages of gross

fl this whot wou've been

John EETLS

profit and applied them to 1000 cost factors to provide some 40,000 selling prices for immediate references."

The square footage tables and board measure tables are, of course, simple extensions of pieces times the feet in each piece or board. The sizes and quantities involved are those in which most of us deal every day. The weight tables represent another simple extension of footage times the weight per M. sq. ft. to permit a quick estimate of the weight of an outbound shipment or the weight of the material you wish to buy.

"Along with the operational tables I have included some tables which were created to show the effects of discounting on profit and sales as well as the effects of increases in selling prices. Further, the mark-up factors are provided to use

in achieving specific percentages of gross profit on sales. All of these things most of us know but I don't think they exist in such a form anywhere else," he continued.

"Of course," said Mr. Eells, "afler the calculations were completed and properly checked we had to have an appropriate form in which to present them. Thus, the selection of the size of the book, its type face and character, the color of the ink, the proper rveight and grade of paper and, above all, a binding that would permit the book to open flat on the work surface, were made with particular care. \Me leaned on experien,ce and knowledge of the circumstances under which the book would be used to arrive at the volume we now have.t'

The book, published by Joh,n Eells, Inc., can now be

The O nly POS'T'VE Woy to DECAY & TERMITE PREYENTION

PRESSURE.TREATED IUi,IBER IS YOUR INSURANCE

Show the public wllh Warren BIue* Pressure -f reqled Lumber lhat you as a lumber dealer are vitally interesfed in sofeguarding your Jutvre and yovr cusfomerts lnveslment.

rln cornbinotfon with cfiromafcd rinc orunctc-cpprovcd bV alty, counlyt, stota ord Fcdetol rpccifccfionr.

purchased by writing to 5632 Beverly Blvd., Los Angeles 22, or by calling RAymond, 3-3467. The price is $10 per copy, postage and tax included.

With the exception of a brief Foreword by Fred Smales of U.S. Plywood Corp., there is very little editorial comment in the book. As John Eells explains, he has pointedly avoided any controversial or interpretive material. The book is not meant to be academic or instructive. Nothing having to do with operational policy is included. The ,'Plywood Distributors Handbook" is strictly a workday tool.

Corl Poynor Heods Up Cloy Brown, Eurekq Redwood Operotions in L. A.

Following the consolidation of the Southern California offices of Eureka Redwood Company and Clay Brown & Company, Carl Poynor (above), formerly head of sales for Brown Timber Co., Beverly Hills, has been appointed to manage both concerns, with headquarters at the distribution yard offices in Downey.

The Above Brond, Plus the Worren Blue Color, is Your Assurqnce of lllqximum Proteclion

-WE RECEIVE BY WATER, RAII OR TRUCK-NO ORDER TOO TARGE OR TOO SI,IALIFor Belter Seryice and lnsured Quofiry look fo

The reorganization schedule calls for the closing of the Beverly Hills offices this month and increases in the sales staff at the Downey location, where all species of softwoods will be offered on a direct shipment basis and redwood sales will be continued LCL from yard stocks, Poynor declared. Main offices of the combined firms will remain in portland, where Clay Brown, president, maintains headquarters for direct procurement of stock from responsible mills for national distribution.

The Southern California staff, in addition to Poynor, will include George Jayka, Carl Dupray, Chan Mahoney, Ed Olsen and Bob Pallow. All are experienced lumber salesmen in the southland and are the "cadre" of the Clay Brown enterprises, which will offer all species of softwoods via cargo, rail and truck-and-trailer, and carload or LCL shipments of redwoood from the company mills in Northern California, it was said.

According to Carl Poynor, office facilities will be enlarged and remodeled immediately to handle the additional manpower, and yard improvements will be staded early this spring to expedite yard shipments. Eureka Redwood recently completed an all-steel, dry stock shed and this area will be doubled in size in the near future, it was said.

"Our Southern California operation is located adjacent to all freeways and our stafi is trained to expedite materials and shipments to the trade. We are within minutes of all southIand communities and will stock a complete line of assorted grades and sizes of quality redwood," poynor said.

Depury Stote Snork Berry Gomplefes Hoo-Hoo Appointments in Nodh

The appointment of Jerry Mashek of Hill & Morton, Inc., as Vicegerent Snark for the Oakland area completes the slate of Vicegerents for allof the Northern California clubs and Hoo-Hoo areas, reports Jack Berry, 49431, State Deputy Snark for Northern California. The complete list follows:

Bakersfield-Art Post, 48861, Delano Building Materials, Delanol Fresno-Wallace E. Kennedy, 49223, Geo. W. Kennedy & Sons; Salinas-Willard Lentz, 58337, Santa Cruz Lumber Company, Santa Cruz; San Jose-Jim Ramsey, 57464, Cheim Lumber Company; San FranciscolArendell Paquette, 5D90, Lumber Sales Co.; Santa Rosa-

Steve Yaeger,52182, Yaeger & Kirk Lumber Co.; Modesto. Stockton area-Don Wilson, 52567, Central Lumber Co., Stockton; Sacramento-Larry Derr, 50821, Western Pine ;$ Supply Co.; Ukiah-Ji- Ilennessy, 5258, Hollow Tree.. Lumber Co.; Redding-Fred Haynes, 55581, Little Valley l,umber Co., and Eureka area-Don Oder, 51140, whole-' sale lumberman, Eureka.

Vicegerent Snarks are the area representatives of the Supreme Nine and are charged with overseeing the generaX I welfare of Hoo-Hoo within their respective areas.

Newport Beach, Calif.-A 55-1ot subdivision southeast of Irvine avenue along the 20th street extension was authorized by county supervisors.

Specializing in fruck-and-froiler qnd Roil Shipmenfs . . .

.

Old-Growth Bond-sown REDWOOD from Boiock lumber Co., Monchester

Old-Growth DOUGTAS FIR from'Spocek Bros. lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCTNG

FRED C. HOTMES TUMBER COMPA}IY

Fred HO[ltES / Corl FORCE

P. O. Box 987

Fort Brogg, Cqlif.

TWX: Fort Brogg 49

Phone: Y()rktown 4-37OO

Wholesole Only

Southern Cclifornio Oftice: Russ SHARP

P.O. Box S5-Altodeno, Colif.

fWX: Poso Cal7670

Phones: RYon l-OO79i SYcqmore 8-6845

, Mcleod Receives Forestry 'Aword ot 47]h Conferencei

Tqlk Fir for Redwood Region

Western forestry's most prized award went to a Californian whose career in lumbering began over six decades

ago-George B. Mcleod of San Francisco, recently retired

chairman of the board of the Hammond. Lumber Company,

San Francisco. The prize, an engraved plaque honoring

the well-know timber pioneer and conservationist, was pre-

sented to Mr. Mcleod by Kenneth Smith, vice-president and treasurer of The Pacific Lumber Company, San Fran, cisco, at the annual dinner in the Canadian Institute of Forestry in connection with the Western Forestry Conference which just held its 47th session at Victoria, B. C.

In making the award, Kenneth Smith said, "It is pecu-

liarly appropriate that the outstanding award of the West, in recognition of significant and distinguished achievement in the field of forestry and forest conservation, from an organization whose motto is "One Forest Under Two

Flags," should be presented this year on this side of our

friendly border, since its recipient was born and educated

here.

"And it is a particularly happy occasion, too, because of your admirable practice of honoring a living man with these awards. Earlier this year, W. D. Hagenstein vividly underscored this thought in his address dedicating the George B. Mcleod Tree Farm of the Hammond Lumber Company, at Lacomb, Oregon, when he said, 'I like the idea of naming a tree farm to honor a living man. So often we seem to honor our great men when they are no longer with us to share our sentiments.'

bec. fn 1891, the year he was graduated from the Royal Military College, in Kingston, Ontario, he moved to Missoula, Montana, and went to work for the late A. B. Hammond. He has just retired as chairman of the board of the Hammond Lumber Company, after having served the Hammond interests for 65 years.

"Very early in his career he recognized the necessity for the industry to work together to protect its timber assets, and for more than 50 years has been in the forefront of those working to establish practices assuring the perpetuity of our only renewable resource.

"fn the first decade of this century he helped in establishing five fire prevention organizations.

"In January 1909, he joined with 18 other men, under the chairmanship of George S. Long, in the formation of the Pacific Northwest Forest Protection and Conservation Association. The following year the name was changed to Western Forestry and Conservation Association. He is the only living member of that group of founding fathers of this association. He served as its president in 1932-34, and was in fact the key leader of that small group, whose stout hearts and deep faith in its purposes kept \Mestern Forestry and Conservation Association alive in those dark years at the depth of the depression. He served long years as trustee and is now an honorary trustee. His name has been intimately interwoven with the asssociation's achievements for nearly half a century.

"He helped to set up a forestry department for the state of Oregon.

"I{e was long an active leader of the California Forest Protective Association, and is now one of its two honorary directors.

'

"Mr. Hagenstein said something else on the occasion that epitomizes the service to forestry for which George Mc" Leod is again being honored on this occasion, when he ,' said, 'I also like the idea of seeing a tree farm named for a ' man who has helped to lead the forest industry out of its .. old-fashioned idea that it is a dying industry as its old growth timber disappeared.' r'.

"Here is a man who has not onlv served our forest industry so long.and so effectively as to win the acclaim of lt" all who have served with him. but who did it in the course of packing a terrific and ever-growing work load in the companj/ with which he is associated.

"He was born in New Brunswick and educated in Oue-

"He cooperated on behalf of the Redwood industry with the Biggar Legislative committee study, which brought about the California Forest Practice Act of 1945.

"IIe has been chairman of the Conservation committee of the California Redrvood Association since its inception in 1950.

"While he was .its president, the Hammond Lumber Company established the first tree farm in the Redwood Region.

"He presided over the meeting which founded the Redwood Region Conservation Council, and has been the industry's most faithful supporter of its projects. So great is his interest that now, in his so-called retirement, he is

actively serving as a volunteer staff member of that unique organization.

"Here is a man cherished by all who know him as an industry stalwart, a distingrrished gentleman, and a welltried friend.

"I have not been privileged to know him as long as many of you, but my introduction to the quality of the man more than made up for that lack. The occasion, one of the best remembered of my life, was a banquet given at his home by Leonard Hammond in 194I, to honor George lVlcl-eod on the fiftieth anniversary of his Hammond service. f r.vas then a newcomer to the Redrvood family and was the only guest who was not an old friend, but I came away tremendously impressed by how great had been his accomplishments in those years, and how highly respected 'and

warmly regarded he r,r'as by those old friends.

"It has been my happy privilege in the years since td serve with him in those California activities already re: cited and to present this plaque which he has so deservedly', been awarded for 'Lifelong Achievement in Forestry and Service to the Forest Industries."'

After receiving the award, Mr. Mcleod expressed his ,'" appreciation of the signal honor he had received. Chair- ' man Hugh Bancroft, president of the Vancouver Island branch of the Canadian Institute of Forestry, presiding, at the award dinner, then read a letter from Dame Flora :i Macleod of Macl-eod, chief of the Clan Mcleod, congratulating George Mcl-eod for the great honor which he had I brought to the Clan Mcleod by winning the Western (Continued on Page 50)

South Bqy Lumber Co. Now Completing lts Exponsion Progrom

South Bay Lumber Company's expansion prograrn is drau'ing to completion, according to Harold M. F rodsham, president, and Thomas D. Philips, vice-president of the Southern California wholesale lumber concern.

In addition to the beautiful new executive offices recently completed, sporting every modern convenience including bar, shower and kitchen, this progressive redwood firm has added several new truck-and-trailer rigs, nerv Stetson-Ross planer, twin resaw and two single resaws in the mill. A total of eight new units of equipment have been installed to increase production, which is now on a double-shift basis. The last unit to be placed in operation was the new clouble-end automatic trimmer.

The moclern 5-acre plant has spur track facilities {or 10 cars, four units of mobile lumber handling equiprnent to service loading, unloading and the remanufacturing mill. It requircs the services of 25 employes in the operating departn.rent, plus the sales staff of Cecil Whiteside, Henry Myers and Rob Halbert, to cover the counties of Los Angeles, Orange, San Diego,

Frodshcm (foreground) ond Philips ore shown left in the hondsomely furnished ond equipped ofiices qt the expcnded lumber firm. In the right phoro, Frodshom stonds by the fireploce qnd in front of librory in office, which qlso boosts bor, shower, kitchen ond couch

The firm's business hos exponded os well os irs physicol focilities, ond four units of mobile lumber hondling equipmenl serve looding, unlooding ond the remonufocturing mill ql rhe S-ocre plont with spurtrock facilities for l0 cars; 25 employes now ore engoged in lhe operqtion in cddition lo fhe sqles stoff

clnd glod of ir I

room

to

Just four months ago INLAND LUMBER completed lhe move to its new 3O-acre localion at the San Bernardino Freeway and Riverside Avenue. And already the firsf stage of hardtop development has been oulgrown. As Inland expands, selection and service to its dealer cuslomers improves. Inland is e-x-p-a-n-d-i-n-g and glad of it.

Vice.President Tom Philips (lefi) qnd President Horold Frodshom Imperial, San Bernardino, Riversicle, Ventura, Santa llarbara and Kern.

South Bay Lunrbcr Company specializes in the u.holesale

rlistribrrtion rif recln-oorl onlr-. A conrl)letc inventorv of :rll grades ancl sizes is carriecl for the retail r-1ea1er tracle. inclucling redu-oo<l tin-rbcrs. Accorrlir-rg to Tom l'hilips, sirles cxecutivc of tl're fir'm, a iull inr.entor,t'of split prorlrrcts is presently beingstockeil rvhicl-r inclucles rc'c1u'ootl rorrrrrls:rncl :r cornolc'tc line of retln tiorl nrouldings.

"\\le ;rre prepared to rrranuf;rctrlre all stanclanl pattcrns of rr(l\\'oo(l lumber," saici I)resiclrnt I.-rorlsl'ram, "and wc also r.rlTcr a f:rst, eflicient, custorn nrilling servict to dcalers in ciur trarlc arc:r." In a<ltlition to LCll- yard tlrliveries, Sor-rth Ila_r' :rlso olTers <lirect shiprlcnts of rc<llvoocl vi:r r:Lil an<l tmcl<-ar-rcltrailt'r. This progrcssive firu'r no\\' operates two

1,211115 in the H:irr'thorur' district. *'l"rich are cerltrally 1oc:rtccl frlr fast tlelir'erl of its rcclrl'oo<l products to all sorrthl:Ln<l citics:rnd conrntrnit ies.

Dqve Dovis Re-Elected President of Morin County's Meqdow Club

I)rrle l)avis, Simpson lte<lu-oocl Companr- srrlcsrruLnagcr runcl ltlrn'rescs -18 of l loo-Hoo lnternrttional hls lrccn nn:rninrousl-r' re-elcctcd prcsiclcnt o[ thc Nlcackrn' Clulr, locatc<l near Iilrirfax in N'Iarin countr-, l'hich, ir-rci<1cntal1r-, u'rLs the scene r,I the frrst unolficial ])rr1rs. I-t<I. tournrLment on l-eblultrr-1S. 19+.S. lt l-as on this <late that the gr()up girthered therc, nr:rinly through thc efforts ancl cnthusilrsn.r oi I)ar-is, :Lrr<1 clcci<lecl to organizc I)ubs. l-tcl. Shortly lLItcrn'ltrrls, oi-r -J ul_v 23. 19-18, at (ireen llills []olf ar.r<1 Countrr.-t'lult. I)ar-c r-r:ceir-erl just recognition u-hen he l'lrs clcctccl lrrst prcsiclcnt of the Northern Caliiornia lumbermen's golling grorlp.

Association manufacture redwood of superiot quality

incorPorated

RESPONSIBLE \(HOLESALE DISTRIBUTION OF \YEST COAST FOREST PRODUCTS

39Ol Grond Avenue

Ooklond lO, Colif.

the following mills produce and ship "CRA

Gertified DRY" redwood

ARCAIA REDWOOD COTPAT{Y

P. O. Box 218, Arcata, California

HANilOTD.GALIFORlIIA REDWOOD CO.

417 Montgomery St., San Francisco 6, California

HOTTOW TREE REDWOOD GO'trPA]IY

P. O. Box 178, Ukiah. California

HOITES EUREKA ]UMBER COTPA]IY

1430 Russ Building, San Francisco 4, California

THE PACIFIC 1UMBER COMPAilY

100 Bush Street, San Francisco 4, California

THE PACIFIC GOAST COMPAilY

P. O. Box 611, Willits, California

SIr|PSOH REDWOOD COTPA]IY

3100 Russ Building, San Francisco 4, California

UNIOI{ LUtBER COtrlPAl{Y

620 Market Street, San Francisco 4, California

WIlTITS REDWOOD PRODUCTS COTPAIIV

Hobbs'Wall Lumber Company, Sales Agent 405 Montgomery St., San Francisco 4, California

CALIF(IRNIA REDWOOD ASSOCIATIOI{

NEW $AtE$ IDEA$ o o o

A new low-cost, completely weatherprooof poultry range experimental shelter has been developed. The triangular design of this "A-Type" shelter provides a floor area 10x8 feet with a height of about four feet at the center. The roof consists of just four panels of rl-inch exterior type fir plywood. Two prototype shelters have effectively withstood the testing of two years. These shelters differed only in that one was painted with a creosote-type coating and the other was not. The fir plywood has withstood the exposure to rain, snow and sun extremely well. A11 panels were intact, although the creosote shelter was in slightly better shape at the end of the two-vear test period.

demonstrated in this Sacramento home (above). Cedar shingle ancl shake roofs and sidewalls predominate in the quality home developments there, states the Red Cedar Shingle Bureau. The millions of tiny, air-filled spaces in each cubic inch of the cedar wood provide exccllent heat insulation and hot surnrner months are appreciably less oppressive thanks to the wood barrier on roofs and sidewalls. Sidewalls of cedar need only a layer of felt paper over spaced nailing boards in warm climates. If roof pitch is sufficient, spaced sheathing may be usecl on roofs in colcler climes, cutting costs and time in building. With the increased demand for quality in home construction, wood is utilized more in exterior and interior design because of its warm, genuine appearance and overall savings.

The shelter is mounted on 3x6 skids, 7' 10" long. Five 2x4's serve as floor joists, spaced out evenly across the skids. The l0-foot joists are braced by allowing them to overhang the skids on both sides by three inches, providing a place for a 2x3 bracing piece nailed to the outside edge of each skid and the underside of the overhang of the joists. Across the joists and parallel to the skids, lxllinch wood nailers, spaced about 1 inch apart, are nailed to provide the floor. Rafters are 2x4's springing from the side toward a center ridge board 1x6 inches. The surfacing of tlre roof requires only four panels of 4x8 \/a-inch exteriortype fir plywood. Panels are lapped 3n' and require no finish roofing. The shelter has a full-size door in the front, and access is provided with a small door for the birds in the rear.

Complete plans are available without charge by writing Douglas Fir Plywood Association, Tacoma 2, Wash.

Economy in home .onr,lrr.Jon*.u., ,t.rt at the foundation line and end at the ridge through the use of red cedar shingles and shakes. Spaced sheathing is the answer, for roofs in nearly all regions and for sidewalls in warmer areas, according to builders and architects who have utilized cedar in many successful homes. The effectiveness of insulating, protecting and beautifying by the use of cedar is

Governmenf to Aid Smoll Business

The Small Business Administration and the U.S. Department of Commerce have announced joint action to increase the volume of Commerce Department contract awards to small firms. IJnder arr agreement, representatives of the

Shown in the Parr Lumber Company's Raleigh Hills yard, Portland, is this new type dispenser for Masonite plans and literature, manufactured. and sold to Masonite dealers by Ross Fixture and Cabinet Shop, Portland. Double-acting hinges join the sections, giving th,e stand versatility in placement. Accommodated on the "PegBoard" panels and racks are 75 plans, pamphlets and booklets. Positions on the dispenser are coded to simplify reordering supplies.

two agencies will cooperate in merce Department purchases, clusive award to small firms.

setting aside suitable Comin whole or in part, for ex-

(Tell them you saw it in The Cali.fornia Lumber Merchant)

and seryice porches.

a GiYe adequate easy ventilation.

o lnsect.tight, rust-proof screens.

a Sash Glass may be cleaned with ease.

Convenience

a No more detouring around a supertluous extra door with an armful ot bundles.

a No more sagging, tlimsy scfeen d@6 which invite intruders.

a Acts as an additional protection tor housewife. Shc may convcrse with out. sideE through sash op€ning without unlcking the d@r.

O Bu.glar.prmf. A simple touch of tin. geF lcks sash.

llt Economy

-

a Saves buying a Sash, Screen and Storm Door, Hollywood Jrs. are all 3 combined into I door.

a Saves on hardware, hanging and painting.

a Saves on expensive teplacements.

a Saves space. The Hollywood Jr. Twins may be hung to swing in or out. Leaves available floor space which is usually lost in litchen or entry way.

Ponel or Flush

a Hollywood Jr. Twins give you your choice of a panel or tlush door to harmonize with any style architecture or interior design.

a Flush doors available in Philippinc Luaun, Oriental Ash (Sen) tr Birch. a Pancl d@rs availablc in pine only.

WEST GOAST SGREEN GCD-

S. F. Hoo-Hoo Club Leqrns About Sreel In Tour Meeting

\ lolt' th:ur ,10 rne nrbcrs of San Iir:rltcisco ] Ioo-Hoo Clulr (l irttcl(1e (l :r iri--.1rl-r' inforrrr:rtirre rnt't'ting. irrillilg('(l lr\. l'r'ogfirrrr Chair'nr:ur I'.(l Drccssc|, i)lr 1,-('l) l-Ll:lrv l2 at Ilt'tlrlt'errt I):rcilic Stcel Cor'1r. oi Soutlr Sltrr Iitancisco. ,\ t\\,o-h()llr colr(lllcte(l torrI thIorrglr tltt' t'rrtirc Rctlrlchcnr o1rt,r'lLtion, incltrrled llrc roilile nrill, l:rlxrr':rtorics. :ur(1 iur-rr:rce ()l)cr:rliolrs.'l'he lurrrlrr|tller.r starte(l tlre tour':Lt 5:00 l).111., grcct((l br'I-..\.. -\n(l(.1's0ll. {r.n(.1';ll I)l;lll;lqL.t' r'i tlrt lrLrgt'plant, tlrt'rr sltlit into sruallcr urits, each \\'itlr ils rl\\'n tuirl(', l',,1' ;l :1t'1, l11 :lelr tottr' , i tltt instrrllirtion.

'f lrt' hrsl :t,1r \\ it- irr froItl of []cthlclrt'rrr's hLrgt' l,;Lltt rr' ,'i irrlrn.',.. itrsl irr tinte to u'atch a "porlr.'

The groups thcrr rrrovt.tl irr()rln(l to tht're;rr of tlrt' lr:rttcrl to n:rtclt the loarlirrg,,i :('t'ill) ;n1', llrr. l-trr'lr;rc('s. -l'lr(' l{rlll ll(.xl ri:itt'tl llrt' l:rlrourtof ir. t',,r lr rlrriclt luoli :Lt hou',lilTt.r't.lt steels arc tt'nrpr:rer1, follrining lr,hich tht urotrlrs nr()\'ecl on to tht roliing rrrill to \\'atch ho\\' ingots :rlt, finalIt- manufactrlre(l ilrto :r finishc,l 1,r',,rlrrct t.;r-lr iterrrthis irarticul;rr rriqht).

l''ollorr'ing tht tour'. Clulr

9 nit'nrlrcrs :1n(l gucsts .qatlr cr('(l rlt L)1ivc'r"s rtstiruralrt, jttst :rct'r,ss it'r,rr tlre 1,larrl. ill t'r,clitlrili, :ln,I I l)rinl(. rilr rlinner. Clulr T)rr:sirlrrrt

I Irrglr I'cs-.nt'r rrrulr.,rtnce tl th;rt all rlott:rtiors ln(l lllr('s rr'''('i\ c(l ,ltrrirti l]rr' ' \ (.nir)( \\'r'l.c beiilg se1lt to >;llt

foarluin FIoo f{oo Cltrlr .1 1 ior its Jacl< liailc-r' itrrrrl. ( )r cr $J0 \\'as collr{'l('(l ior this cattsc. 'l-lrt' cr t'rring tt rt5 capl)c(i b,r.a talk lr_r'I{aV

I ilalic, L rg-giug s:rlts tlir,r'sion of Ilcthleherr l'acifit:

Stecl Cor'p., \\'1ro (li5crlsse(1 some ()i thc nrLrttr;rJ prol.r lenrs facccl bv thc lur"nber and stet'l inclustrics.

STEEtING IHEMSELVES, Hugh Pessner herds Hoo-Hoo to see lhe rolling mill in qction (top lefr); Herb Forrell (righr), president of the Ooklond Hoo-Hoo, ioins one of the groups owoiting tour guide (rop right). 2nd Pqnel: (left) Wendell Poquetfe, Bob Strohle ond Chuck Willioms ore lhe group ct right; (right) Jim Rqmsey, Roy Monn, Woyne Rowlings ond Art Wqll. 3rd Pqnel: (left) Goy Brodt. Lloyd Hecqlhorn, Ed Dreessen ond Fred Buckley wotch the pour; (right) Club 9 Prexy Pessner ond Borney Forsell wqlch looding of scrop into furnoces. 4fh Ponel: (lefr) Dinner qfier the steel mill four finds Lew Godord, Herb Schour, Jr., Lorry Anderson (generol mqnoger of Berhlehem Pocific), Arr Wqll qnd Roy Bloke (logging sqles division of Bethlehem Poci{ic); (right) Out-of-town Guest Tom Hondley, H&H Iumber Co., Seoside (left), with Progrom Choirmon Ed Dreessen. Bottom Pqnel: (lefr) o conviviol cocktoil klorch qnd (ri9ht) Strohle, Brodr, Fred Windeler, Woll, Pessner ond Romsey

tAttR E IICE - PH I H PS tU tft BE R G0.

42O N. CAMDEN DRIVE-ROOM 2Os-BEVERLY HILIS, CAIIF.

OtD GROTYTH FULI SATYN REDWOOD

GRADE STAMPED DOUGI.AS FIR . ROUGH DOUGTAS FIR

PRECISION

TRIMMED FIR STUDS I

(ERTIGRADE CEDAR SHINGLES

BRl:'O\}Y

WHOIESAIE O]ILY SINCE 1929 RAIL and CARGO CR":'.1'5y

Hogon Wholesqle Adds €usfom Millwork Plont fo Operqtion

The additior.r of a custor.r'r and specializecl n.rilhr-ork cli'isi'' to its existing builcli,g materials <listributio' *,areh.use anrl r.ct:rl products divisirn is a''ounccrl by Hogan \\'holesalc Iluilrling' lfaterials, 700 Sixth Avenue, Oal<lar.rcl. Ilob Hogan, preside.rt of Flrigan \\rhrilesale, has ';"ed Ho'r,arcl \,.a' Ness as hea<l of the 'e*- custor.' r.raruf.cturi'g divisir'. \ia. Ness, forrrcrlf in chargc of manrrfacturing the Jlontclair DoorPocket f'r l{og;rn \\'h.lesale, *'ill contin'e that .per.tio' at the ner'r' plant.

The nclv Hogan Wholcsale crrstom nranufacturing <livision is localcrl at 1290 Ccdar Street in llerkelel,, approximatcly five blocks east of San Pablo aye1rr1e. The all-metal builclins, for-

nerly occupied by Hager Sash & Door Co., is of slab floor construction ancl encloses 10,000 sq. ft. of factory area.

In adclition to thc ncw plar.rt, ancl Hogar.r \Vholesale's rlair.r office and Sixth avcnrre r,r,arehouse, the conrpany also oper:rtcs a rnetal pro<lrrcts rlivision at 191 l,trrbarcaclcro Strect in O:rltlancl, u'ith Al Allisor-r in charge at that point. The firr.n nou' employs an irverage of 60 nren ancl women at threc l.last IJav area locatious, enclosir.rg 60,000 sq. ft. of storage an<l manufacturing arca.

Standing clead trces are called "snags." fire-spre:iders. In the cvent o[ rvildfire, one sideratior.rs is to get the snags dorvn so can be held. ]-carn hciu' to prerrent forest

'Ihey are great of the first conthat a firebreak fires.

'

Morsh Meyer Hosts SoGol Deolers crt Wood Conversion's TV Ad Kickoff

Retail dealers from coast to coast attended breakfast telecasts of the NBC-TV "Toda1"' program, February 19, as

Meyer (for righr)

guests of Wood Conversion Co., featuring the nationwide promotion of Nu-Wood and Balsam-Wool direct to the consumer trade. Dave Garroway was MC for this big event, which has been scheduled to run on an around-the-clock basis throughout the spring and summer. The TV advertising on the "Today," "Home" and "Tonight" shows is geared to help the retail lumber dealers throughout the country reach into the prospect's home to sell building materials for new construction and remodeling.

Atten{ing the local breakfast event at KRCA in Los Angeles, as guests of Marshall Meyer, southland representative for Wood Conversion, were Russ Fritchey, Mimms Patterson, Al Heuer, R. H. Jeffries, John Golby, John M. Golden, Beep Roberts, Jack Kenaston and a group of NBC-TV executives.

The consumer programs will be backed by trade journal advertising on a national and regional basis in order to keep lumber dealers posted on Wood Conversion sales promotion activity featuring Balsam-Wool and Nu-Wood, according to Marshall Mever.

New Forestry Ads

Conservation is wise use-that's tree farming. This is the general theme of a brand new series of ready-to-use forestry ads now being offered newspapers and other publications over the U. S. by American Fgrest Products Industries, the Tree Farm national sponsor. The 1956 series consists of 18 three-column by l0-inch ads, six two-column ads and eight one-column ads. Several of the ads are aimed sDecifically at woods fires. Mats are available to newspapers, magazines and companies without charge. Requests for the ad proofbook should be addressed to American Forest Products Industries, In,c., 1816 N Street, N. W., Washington 6, D. C.

Socsl DEATERS wotched the inougurol telocs3l on Chonnel 4 (obove). Shown in thc fronf-row closeup in righr photo crc Rurs Fritchey of thc Polm Avenue Lumbcr Co., Alhombrq (lcfi)' qnd Morsholl

SQLSA.Enioys Top Speqker ot Meeting

The February 7 meeting of the Southern California Lumber Seasoning Assn. was called to order by President Herb Geisenheyner at 8:15 P.M. at Curries Santa Fe Restaurant, I-ong Beach, after a fine steak dinner. Sec.-Treas. Bob Inglis announced the coming Dry Kiln Course to be held at the Madison, Wis., Laboratory for two weeks, April 1 to 12.

President Herb introduced the speaker of the evening, Fred Ricks of the Kreiger Paint and Varnish Co. Ricks stressed all the points where the furniture manufacturer has many problems when it concerns lumber that is not dried or dried improperly. He brought out the fact that in a conveyorized plant the lumber takes only about t hour and 40 minutes to go completely through from room temperatures to as high as 1400 in the finishing ovens and then into a box carton and into a box car. This box car may be going through the desert. The furniture in these cartons sweats and causes considerable trouble.

The furniture manufacturer has great difficulty with kiln dried lumber when there is a variation in moisture content. Some of the larger manufacturers even go so far as to meter the lumber. In this way they catch a lot of their problem boards.

Mr. Ricks made it quite plain that the responsibility on the shoulders of the kiln operator was very great when drying for the furniture trade. He stated that 25 years ago there wasn't this much trouble, but he blamed the fault on the fact that everyone is in such a hurry. No one is taking the time to do a really good job. This was a very interesting and informative talk, probably one of the most thought-provoking talks the association has heard. There was a lively discussion and question and answer period after the talk. The conclusion seemed to be unanimous that the kiln operator, when he takes on a job of kiln drying, regardless of the price, has the responsibility to do the very best job possible for his own good and the good of the industry. This includes equalizing and conditioning to the best of his ability.

Attending the meeting were:

Roy K. Stillwell, Ray Shen, Simmons Hardwood Lumber Co.; Harold Cole, Bohnhoff Lumber Co.; J. H. Van Patten, Van Patten Dry Kilns; Harry Robinson, U. S. Post Office; Harland Walters, Penberthy Lumber Co. : John Hults, Art Furcron, B. L. Laursen, Consolidated Lumber Co.; M. W. ,Ilawks, Bauman Bros. Furniture Co. ;'Wayne Gardner, Coast Kiln Co.; Russ Swift, Tropical & Western Lumber Co.; Milo Riley, Frederick Couch Co.; Earl Simon, Simmons Mill & Lumber Co.; James W. Sullivan, National Dry Kilns; Frank Keuski, Associated Molding Co.; John Kurzhals, Sun Lumber Co.; Herb Geisenheyner, Coast Kiln & Lumber Co.; Jack Johnson, Cort Mason, Downey Kiln Drying & Milling Co., and Bob Inglis, Associated Molding Co.

Steiner lumber Go. Opening April 5-6

George Steiner, general manager of Steiner Lumber Company,4449 Second Avenue, Sacramento, has announced plans for a grand opening, April 5 and 6, commemorating completion of an entire new showroom and fixtures. The big new showroom prevue, aimed at attracting a larger portion of Sacramento's do-it-yourself trade, will feature displays and demonstrations by national manufacturers, prizes and drawings, and free refreshments.

Full coverage of the opening and the new store will be carried in an early issue of the "Merchant."

gold,,,

Tbe syrnbol of QUALITY REDV/OOD

Real symbols of quality are earned not just coined. For nearlv three ouarters of a century, Union Lumber Company has been making "quality" its watchword in producing Redwood. Todey, with its timber supply perpetuated by scientific tree farping and newly modernized olant and equipment-iops in the industry, its trademark "NOYO" is earning its spurs as the symbol of Quality Redwood among Retail Dealers throuehout the nation.

. Certified Dry Veilicol Groin

. Prerision Milled

The most desirable properties fulfill expectations when Novo Redwood gets the call.

TIIXED

CARS

Carefu l,..efi cient service says "thank you" for your order and keos true "once a NoydDealeralways."

IREE FARMERS AND MANUFACTURERS FORT BNAGG

H,'f I ne sltrnoo[ J of quality

SATES REPRESENTATIVES THROUGHOUT THE NATION

L. A. Hoo-Hoo Club

Volentine Dqnce

Drqws Full House

More than 150 HooHoo members of Los Angeles Club 2, their rr ives and friends, made "r'vhoopee" :it Ciro's on the evening of February 15, rvhen the "Black Cats" entertained their ladies at the annual dinner dance

rvith a Valentine's Day spirit.

Thc Jrrivate dirring room at the nite spot r;r'as fil1ed to capacity for this gala event of the 1'sa.1. Practical and beautiful door prizes from I. \{zrgnin's u'ere presented to the laclies-and the perfumes really made a hit r"'ith the lucky gals.

The committee, headed l,y I'Ilrrry Boand, vicepresident of the fraternzrl trrder, Johuul' l-iparri. Larry \\reiland aLuci Chucli Lember is to be cofirmerrded lor the smoothness of operation and success of this lOth annual get-together. Snark -l inr Forgie n.rade tl.re slrort ardclress of l'elcome a.nd the

party wzrs shifted ir,to higlr geul u'itlr darrcing to the "su.eet music" of Geri Galian arrd the floor shorv starrilrg Shirley Bassey from the Lr,urlor rrrusic halls. The foocl rvas fine and everyborly enjoyed dancing 'till the early hours of Saturday firorni^9.

Pictured here are candid shots by the CLM staff representative sl-rowing the Southern California lumbermen arrcl their ladies at play.

TOP PANEI: Hoo-Hoo Forgie, Bufkin ond Boond (Jim, Don ond Horry). lefi; Lorry Weilond ond the very pretty missus, center; dinner componions of Roy Stonton, Sr. ond Dee Essley, righr

2nd Pqnel: rhe LeRoy Slqntons, Jr. ond the Ferd Hooses. left, rhe Don Bufkins, the Gorl Govotlos, the Horvey Kolls, Millie ond (bringing up the reor) Ole Moy, center; o frolicking foursome (right)

3rd Psnel: the Woyne Wilson, Jerry Esslel ond Horry Boond porty, lefl; Ernie Hilliord, Chorlie Wilson ond wives. cenlerl onolher hoppy Hoo-Hoo group ot right

4th Ponel: Hqns Woll ond wife, lefr; lloyd Webb, Fred losch, Tom Hoverfteld ond their lodies. center; execulives of Regol Door Co., righl

5th Ponel: Friendly foursome ot left wos unidentified; Tom Philips, Rex Oxford, Art Penberrhy, Jr. ond wives, cenler, ond onolher group ot righi whose nomes we couldn't cqtch in the crush

for Your Lumber Reguirements r r, GaII ATLAS

SOFTWOODS - KILN DR,IED

DOUGTAS FIR . OLD GROWTH

VERIICAL GRAIN-Finish-4/4 to 16/4

-Stepping

-Flooring

FIAT GRAIN-Finish-4/4 to 16/4

-Flooring

K. D. DIMENSION

Construction & Btr.2x4 lo 2x12

PONDEROSA PINE

KLAMATH STOCK-CIEARS_ SHOP-BOARDS

SUGAR PINE CTEARS_SHOP

WHOIESALE ONLY

West Cocrst Lumbermen's Assn. Wins Another Ad-Promotion Awqrd

Grand su'eepstakes awar<l Ior the outstarrding adr.crtisin.S ancl n-rerchanclising progranr of 1956 rvas just ar'varrlecl lrt l)ortland, Oregon, to the \Vest Coast I-umbennen's Association. 'l'his is the secor.r<1 titnc in the past half dozen years thcr lumber associaticln has vv'on the NIac \\rillrins rremori:il trophv for the best ach'ertising anrl pronrotion prograln originating in Orcgon.

Cite<l for tl'rc excellence of its full-color national :rdvertising antl its in'raginativc prornotional literature ancl merchan<lising boolilets. thc \Vest Coast Lumbermen's .\ssociation compcterl u-ith sorne of the best l<nolvn national procluct arlr.ertising. Robcrt I:. \' :rhaffa1', advertising :urrl tracle pt'otnotion nr;rn-

HARDWOODS . -

KILN DRIED

ALDER-PACIFIC COAST_PANEI STOCK AND TUMBER

ASH-POPIAR

BIRCH-DOMESTIC AND IMPORTED

CHESTN UT_WORMY-PANEI. STOCK

CYPRESS_PECKY-PAN Et STOCK

MAPTE-EASTERN HARD-PACIFIC COAST

OAK-DOMESTIC AND IMPORTED

STEPPING_SI I.t-THRESHOTDS-FUI.T ROUND

PHILIPPINE MAHOGANY

MIttING

CO'IAPIETE AAITTING FACITITIES ON OUR PREIIAISES

TRINITY 2326

ager for \\iCI-A, acceptcci thc trophy at the annual banqrret o1' thc Oregon Aclvcrtisirrg Club, along u.ith Carroll CrRourke, rcltrescl'rting the Cole and \\'reber 4dvglfisino lopn.\r .^'hirh services the association's accorlnt.

The \\'-est Coast I-umbermen's Association has rvon other national arvar<ls irr rccent lears for the high qrrality and effectivc content of its outstancling aclvcrtising program in tl.re nation's shelter, agricultural, zrrchitectural antl tra<lc magazines. Its colorful ancl clynarnic literature, "vhich has reached a total nrrtional clistribution of 3,500,000 cripics annually, r,vas singlc'd out for special attention.

\\'oodcn shilrs norv built by the U.S. Nar-r' utilize improvccl clcsign, seasoning and prescrr,ati ves.

lT PAYS TO DEPEND oN Sinrua

2l7O EAST l4rh STREET . LOS ANGETES 21, CALIFORNIA

OF FINE TUTABER Domcstic cnd ExPot,

Croig New Secrefcry-Monoger of Weslern lumber Mqnufoclurers, lnc.

Appointment of a new secretary-manager for Western Lumber Manufacturers, Inc., is announced by Robert Grimmett, Fresno, president of the asso'ciation. George A. Craig (left) of Sacramento will replace Perry A. Thompson, who retired March 1. Western Lumber Manufacturers, Inc. is an association of lumber rnanufacturers who are dependent on publicly owned timber. It has encouraged a closer working relationship between the public-

timber-disposing agencies andthe dependent-operator customers.

Grimmett, who heads the Pine Logging Co. of California at Fresno, said, "WLM's work does not duplicate but supplements the programs of other lumber associations." \Mestern Lumber Manufacturers, Inc. was organized in 1952 with Thompson as secretary-manager. He took the assignment following his retirement from the U.S. Forest Service as Regional Forester in California after 35 years with the Forest Service.

Craig has been associate editor of The Timberman. He was also California district forest engineer for the Western Pine Association, forest technician for the California Division of Forestry, and an investigator of forestry problems.

Hqrdwqre Meeting in S. F.

Sensationalnew panel now distributed ny WESTERil

o SilYer gray or limed (|ak

o Black or Blonde Walnut

o Fruitwood

o Plain or Yee-grooved oI x7,4 x 8, or 4 x l0 panels .ll8",llli", 0t 714" ,

Door skins qvqiloble soon Phone today ior sddifiono I inlor motion

The 56th annual convention and show of the California Retail Hardware Assn. was held at the Fairmont hotel, San Francisco,Feb. l7-N. One of the speakers, Richard Oddie, assistant vice-president, Bank of America, called for more realistic thinking in the retail field. "No amount of wishful thinking will do away with mass merchandising," he declared .. "low margin, high volume selling, brandname impact, shopping centers, trading stamps, discount houses and scrambled selling cross traditional trade lines."

Walter Mayer, account manager of Batten, Barton, Durstine & Osborn, stated that 8O/o of housewives questioned save trading stamps or other premium credits in reporting on a BBD&O trading-stamp survey made in the Syracuse, N. Y., area.

Newholl Yord to Open

Newhall, Calif.-The Newhall-Saugus Lumber Yard, located on Valley street, was about ready to open here last month after late January rain, sleet and snow softened the site, prevented the blacktopping of the yard and slowed the moving in of stocks. Aiming to get the yard ready to open as soon as the weathman gave them a break was the syndicate establishing the yard, three of the township's top businessmen : Dave Nemback, manager; Don Guglielmino and Otis "Red" Andrews.

Two Rerqil Yords Join SCRTA

Two more retail lumberyards have joined the Southern California Retail Lumber Assn. as Active members. They are the Van Nuys Lumber Co., 14423 Calvert St., Van Nuys, of which C. Gordon Leadbetter is the owner, and the Sun Lumber Company's branch yard at 1532 W. Anaheim, Long Beach.

Sea-going ships have been built 4,000 years. of wood for

705 W, SUNNY gIOPE ST. WHlTTlEn, CAUFORNIA

RED CEDAR CLOSET LIN ING

Guaranfeed fo be the last word in aromalic red cedar closet lining, manufactured in the finesf cedar closel plant in America, we are mainlaining our repufalion o{ years pasi for {urnishing lhe best only. Localid in the ieart of the iedar iountry, only lhe highest quality logs are selecled from which to make our lining. Available in lwo sizes, 2t/r" and3t/r" wide and 3l" ihick, packaged 50 board {eel, wrapped in heavy kra{t paper.

We are also manu{aclurers of sofl-lerlured, precision-milled, qualily-made Chickamauga Appalachian oak flooring. Every board thal goes info our flooring musi meet cxacling re' quiremenls and every board is seasoned for a minimum of fhree months.

Lorge sfocks, promP] shiprtents.

CHICKAMAUGA CEDAR COMPANY, INC. o Srevenson ' Alobomo o Esl- 1923 o

Three New Directors Appointed to Blqck Borl Hoo-Hoo Glub Boord

Jim Hennessy, Hollow Tree Redwood Co., Ukiah, and president of the Black Bart Hoo-Hoo Club, announces the appointment of three new board members: Gil Sissons, Sissons Lumber Company; Frank Crawford, F. M. Crawford L,umber Co., and Harold Hess, Independent Redwood Company. President Hennessy also announced the appointment of Perry Adcox, F. M. Crawford Lumber Company, as entertainment chairman of the club.

The next meeting of the Black Bart club will be held in Ukiah, Wednesday evening, March 20. Other coming club events will include a joint meeting with the Sacramento Hoo-Hoo Club and the Redwood Empire Hoo-Hoo Club

on April 12 in Fairfield, California, a Clear Lake (for the ladies) and election rectors in June at Ukiah.

May week-end'at of officers and di-

89o-Acre Scrn Bernqrdino Development

San Bernardino, Calif.Extensive development of the former Camp Ono site north of here as an integrated residential, commercial and manufacturing area is planned by California Industrial Realty Co., Los Angeles, which acquired the land in 1952. One section of the 890-acre site will be for single and multiple residential use, another for light manufacturing, and the other for a shopping center. The S. B. Freeway will rttn through the middle of the area.

BIRTHDAY BON VIVANTS-Top row: Deqler Chris Sechrisr, Al Kelley ond Deqler Bob Meyer (left); oll rhe post presidents rise fo toke their bows (rlght). Second row: Mr. and Mrs. Bob Meyer ond the K. E. MocBeorhs (left); Ken Speer ond Eorle D. Bender (ri9ht). Third row: Deoter Meyer ogoin (thor mokes it q pqrlqy), Berl Hosselberg ond Kelley's bock (lefi); Joe peperone ond Milt Cook (stonding), Lu Green, Ev Lewis ond lqdies (right). Fourrh row: post presidents [orry Woodson (lefr) qnd Eorle E. Johnson (right) in left phoro; Gordon ond Mrs. iounders ond Mrs. Gordon Dovis (righr). Fifrh row: Fronk Timmers, Deoler Gordon Dovis ond Pqst President lee LeBreton (left); pqul Word, Lenore ond Jqck Crone ond Mrs. Word (right)

Club 39 Birrhdoy Annuql Scores Record furnout

The Oal<lancl iloo-lloo C1ub, "thc clult that knon's hou'," again l)rolic

all previorls attel clance recorcls at its alt11ual Dinner-I)ance Birthclay I'arty. This year's srlccessful clunrbakc, hcarlerl lrv (icncral Chlrirntarl Jcrrv IIashek, llewly al)pointecl

Vicegercnt Snlrrk ior the Oakland area, \\'as hclcl Felrrnary 2l ztt tlte Claren-rorrt hotel irr Berkclcv.

The big il.nnual c\.cnt got un(lcr\\'l-v tt 7:09 1r.rrr. $'ith cockt:rils in the club's ourn private lounge. An excellent roast beef clinner in the hotel's neu' L'Horizon ll<tom and dinner-dancing to the strains of the Dultonnet Trio follorved the lib:rtiorr periocl.

After dir-rrrcr, Clrrb l:'rcsidcnt FIerb liarrell :rrr<l Chairr.nan Mashek offi cially rvclcomed one ancl all 1o thc l)lrrty, l:rtt.r turrrirrr orrcr the nrikc to Tont Ilogan for :r sl.rort eulog)' orr eirch oi the l);rsl l)r(.sidents of Clult 39 l)rcsent for the gatheriug. In adclition to IJogan himself. the follon'ing ex-heads of the club took :r ltol- ltefore the gathering:

Joe Pepetonc, Bob Hogan, Al I(elle1', l-tr Green. "Lee" LeBreton, Ild LaFr:rnchi,'Ior.n Jacobser.r, Sr., Ev l-en.is. I-eu- Gorlarcl, Earle -f ohrrsorr, Larrv \\Iooclson :ur(1 Clcnl Frasef.

Ilcforc rctrlrning thc nlcctin!{ 1,, ;rrr t.r'crrirrg ,,I <liincirrg lrntl goocl icllol'ship, Tour Hoglrn alscr callc<l I err. Co<l;Lr<l to thc mikc and prcscnte<l hirn rr.ith a liictinrc nrcnrlrershilr card irr rccogrriti,,rr of his support ancl hrtrrl \\'orl( il) Clrrb 3o ilcr ivirics.

Le\\r graciorlslv acceptecl the honor ltestou-cd upon him ancl also paicl tribute to the tu'o other honorarv life rnembers oi the club.

Carl R. Nloore atrrl Clement Fraser, tlI Hog:rn I-umber Co.

Austrqliqns Find New Process For Preserving Green Timbers

A simple cliffusion process for the presen-utiorl treattrlent of green brrilding timbers has lteen announccrl in -\ustralia bv the liorest l)rodtrcts division of the Australiarr Commonu.ealth Scientific ancl Irrtlustrial Research ()rgar-rizatiorr in Melbourne. It is appliecl to green sal-n timlrcr of scantling size,:irrd eliminates the trse of large ancl costly tzrnks, irnd no steam is required. The process fonncrll. in use necessitatecl stean.ring the timbcr, arrd therr cluerrching it in a coid prescrvutive solution. The nes- method also clinrinates f reclttent chernical :rnalvses of the Prcscrr.atir-e solution.

The green timltcr is not' trelrtcd rvith a ltrcscrvrLtive u'hicl'r contains a lroron and fluorine comPouncl, arrrl pcrrctration occurs in thc heartrvood an<l thc saprlootl. I-ightrveight tir.nbers are penetrated faster thlrn the hear-icr spccies :rnd sapr.r'ood faster than heartu'oo<I. The f)it-isir)r1 rccomrnencls the adclitiorr of an arsenic and a chromirlm con-rpound, both to increzrse toxicitv and to irrcrease the tot:Ll quantity of preserr.ative in the solutior-r. Thc process is suitable for the dip diltusion treatment of largc scction timbers.

Joe McCrory Joins Springs Yqrd

Palm Sprirrgs, Ca1if. Josclrh T. NlcCr-orr-. l.ong l:icach, has been eruployed as a 11e\\. corlnter salesr.n;rrr lrt thc \,'al1er. Lumber Co., l'aln-r Desert, unnonnced Don llanrilton, general managcr, last nronth. XIcCrory rr-:rs forurcrly u'itlr the ]lurbank (Clrlii.) I-urr-rber Conrpuny brrt hacl bccrr crrgagecl irr retail lumbcr sales in Long Rcach for the past l0 -\.clrrs.

Now available to dealers f rom our California plants

lumber two

\$/e now carry the following Baxco Pressure fteated Foundation Lumber in stock at Alameda and Long Beach for immediate sbipment to dealers:

Douglos Fir 54S ALS 2x4,2x6,2x8,2x10, 3x4,3x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated withour delay.

ASSOCIATION GRADED PTYWOODS ARE JUST ONE OF OUR SPECIATTIES

\W'e offer prompt custom trearing service at borh our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Tleated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-\7-57|c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and U. S. Government Specifications.

"We offer personolized service qs well qs q complete line of on-grode producls"

FR.O'N IATH TO TIftIBERI'

BTISS & GATES LUMBER

.,,"Lorgest Turnout Greets

lOOrh Tournqment for ; Dubs, Lld. Anniversqry

The largest turnout of Dubs members and guests in the club's history marked the 100th Dubs, Ltd. Tournamerit,

which was played on a clear and sunny afternoon in San ; Jose, February 15, at the San Jose Country Club. tloyd ' Swiger of Cheim Lumber Company, a charter Dubs member, was the genial host of the excellent outing.

More than 65 members, representing approximately 8O/o ,' of the entire membership, participated in the milestone

tournament; the l0oth in a series that had its start in July i of 1948. when tbe first official Dubs, Ltd. tournament was t, played at the Green Hills Golf and Country Club with E. G. "Dave" Davis at the helm of the club.

fn commemoration of the 100th Tournament, first and second prizes were awarded to those golfers coming the nearest to a 100 low gross or 1@ low net score. This involved a three-way tie between "Doc" White, Ben Ward and Hollis Jones for the low gross prize, the latter two men losing the flip of the coin to White, who walked off with the prize money.

For the 100 low net division, it was again a three-way tie, between "Doc" White, Sam Nigh and Hollis Jones, with Nigh coming out on top for the prize money and Jones nraking a mental note to get a two-headed coin and start practicing.

The remainder of the tournament was scored on a regu-

lar low net basis with winners as {ollows:

Jim Ramsey (56), Jack Crane (57), Larry Ulrich (60), Leo Cheim Jr. (61), Bob Cheim (62),Ev Lewis (63), and Seth Butler (64).

In addition to San Jose Country Club Pro Eddie Duano, the Dubs members were paced by Pro Tony Videtta, from the Paso Tiempo Country Club in Santa Cruz, who was invited to play at San Jose by Sam Nigh, Hebborn-Nigh Lumber Co., one of the principals of that club. Dubs will hold its annual ladies weekend at the Paso Tiempo Inn, June 6 and 7.

Libations, good fellowship and an excellent banquet at the clubhouse rounded out the day. Following dinner, Pro Eddie Duano took the mike and did an entertaining job of awarding prizes to the winners. In addition to the regular prizes, Hobbs Wall Lumber Company presented the club with a beautiful gold and onyx trophy-the Hobbs Wall Perpetual Trophy-"To be presented to the member showing the most progress in the wrong direction."

Winner of this grand prize and great distinction was Charlie Beacom, Al Boldt Lumber Company, who in his acceptance speech noted: "It seemed that when I finally scored my record shattering L42 a while back, I had reached the apex of my career-a higher score was just plain beyond my limits. However, what with diligent practice and an exceptional effort this afternoon, I was able to break into the low 150's and thus be the first to claim this coveted wrong-way Robbs Hall trophy."

(T'ell them you saTrr it in The California Lumber Merchant)

llews Srlefs , ,.

Alex L. Klimas, former manager of the Atwater yard and now managing the Diamond Match Co. retail yard in North Sacramento, said the sheriff's office is questioning arson suspects in the recent $500,000 fire which destroyed the office, two lumber warehouses, hardware, paint and building supplies of the yard Jan. 13.

Selection of Jack Stubbs, 1953 forestry graduate of Michigan State University, for the 195657 Minnesota and Ontario Paper Company Forestry Research Project award was announced. This annual award by Mando has supported graduate students at the school continually since its initiation in 1946. Stubbs will continue past research studies on the growth and survival of balsam fir and spruce on recently logged lands.

Alturas, Calif.-Neal Rahm, who has been supervisor of Modoc National Forest since 1951, is leaving for neu' assignment in Denver, Colo., where he will be chief of recreation lands, etc., and land use projects for the Rocky Mountain-midwest area.

James A. Ryan, formerly connected with the office of the general counsel of the National Labor Relations Board, has joined the legal staff of the National Lumber Manufacturers Association. He will work on legislative developments which affect the lumber industry and is familiar with all phases of the Taft-Hartley Act.

Gustave Barshefsky, wood industry research scientist, has joined the staff of The Celotex Corporation. As technical director and secretary of Elmendorf Research, Inc., consultants to the rvood industry and conductors of research in forest products, he was associated with that organization for 19 years until it recently moved its headquarters from Chicago to Palo Alto, California.

Robert C. Joyce was named West Coast regional director of the Martin-Senour Paint Company's automotive and trade sales divisions. Formerly a sales representative in the Alabama, Louisiana, Arizona and Northern California territories, he succeeds J. R. Degnan, who recently was advanced to vice-president and director of sales. The Martin-Senour West Coast division headquarters are in Los Angeles.

Robert C. Shoemaker, supervising engineer of construction machinery for 12 years, has been promoted to supervising engineer-patents and product analysis, according to

Zwald, chief engineer, Hyster Company.

A new community service to hundreds of Southern California business and service organizations, known as the Investors Information Bureau, will provide speakers and motion pictures, without cost, to organized community groups. The activity is sponsored by the New York Stock Exchange and Southern California will be the CIth U. S. area to undertake the project. Speakers and films are provided free to recognized business, service and social organizations. Two motion pictures in addition to speakers are available now for club use. They are "What Makes Us Tick?" and "Working Collars." Both are 16mm. sound motion pictures in color. Information regarding speakers and program dates is available through the Bureau at VAndike 8989 in Los Angeles. Correspondence should be directed to 639 South Spring Street, Los Angeles 14.

lT'5 Al,L DONE WIIH LUMBER!-These four tremendous iobs pictured obove hove oll been completed recently by the Production Pollern qnd Monufqcluring Co. of los Angeles, qnd oll were creoted out of lumber-furnished in fhis cose by the los-Col [umber Compony, Los Angeles wholesoler. Los-€ql furnished the moteriol for (left) the Beoring Cop for Westinghouse, which wqs sugqr pine; (second) rhis Turbine, olso for Westinghouse, mode completely of Los-Col's sugor pine, qnd in front of which stonds Horold Beirley, owner of the Production Pottern & Mfg. Co.; (rhird) Verticql pump mode for Byron Jockson Pump Co., ond (righr) Verticol pump of los-Col sugor pine

SCRTA Schedules Mcrrch Meets

'I'he Southern L.alift-rrnia ltetail l-umber -\ssociatiorr's \.rrri()us area tlealer gr()ul)s hrtve scl'rcrlulerl their Xiarch ancl ezrrlr' --\pri1 rneetirrgs. 'l'he S:rn Gabricl Val1ey Lutnlrerrttcu's (,rorrp helc1 a 1nncher,,n, March 11, rLt '[-ht,' \\-esterner. -\r-caclilL. f'he SCli l,,'\'s gcnerr:rl lliltnrore hotei luncl'rcorr nrcctirrg \\':IS March 12, u-ith -\ttorner- ItrLi' L'. I'-ootc thc princilxtl speal<cr on "lietirenrerit ilcncllt I'larrs." iri u'hich he compurcrl pcrrsiorr arr<1 profit-shrrrin{ pl:rns anci pointed out thc lrrx a<1r'rtntages. SCItLA T'rcsirlcnt \\-:tvric I". -\lrrllin is chairman of l-. .\. I Ioo- l loo Clulr 2's " Inclttstry Night," March 15, at thc Urrir-crsitv C1ub. 'lhe Slrn IiernrLnrlo \"lrllc_i' ],rrnrlrcrnrcrr's Grorrp has sche<lrrlcrl:r rlirrncr nrceting for March 19 at -\lircrlo's, Shcnrr:rn ():rl<s. ar-rt1 the \\-est Sit'lc I-urnlrcrrncrr's (ironp scheclttles :r clinner r-neeting ;tt I',nLnrl's, N[ar \rista. March 20.

()n thc April calcnclar. to clate, are a tlinrter nre ctilrg- of thc San llernardino Count]. ],tturlrcrnrcrr's (irorrp, April 3, at Arrou'heatl t,,r.rntrr' ('lulr, 3-122 l'arksidc l)rir.c, Szrn l"ernartlittt,. ;rrrrl rr tlinrrcr meeting of tlrc lirLst Sirlc l,run berrrrcn's Group, April 4, at Thc Tur-i. liivcr:r.

Roy Cobb Assigned Sqles Territory

Blue Diomond's uniform quqlity chorqclerislics qre imporlonl lo crqflsmen os well os owners.

UNIFORi CORE in hondling ond noiling

UNIFORM TAPER in ioint lreqlmenl

UNIFORM SURFACE in decorolion

Ilar- Coblr, son of Tv L'olrlr. ()\\'ncr oi thc 1-. ][. Colrb C o., I-os -\r.rgclcs rrrrrl Srrrr l)icg(), h:rs been assigne(l thc ()rangc colrnt_r' rLurl Ilelrch Cities salcs territorr-ior thc u'holcsalc {irn.r, accorrling to ('htrck ('oru'in. s:tles rllrr-rager. 1,-or thc p:rst tuo vcrtrs li:L-r-h:ts lrecrr u-orking fronr u'rtrcholrse 1o or<1cr <lesk learr-ring thc 'lrrrsincss fron'r thc grottnrl nP anrl u'il1 rron- contrrct the rlc:Llcr tradc in his next step of l-hcilesalc <listrilrtrtior.r oi the various building mrrtcri:rls harrrllc<1 lry the l)1()neer c.rncern.

Stroble Lumber Gompony Moves to Big New Quorters in Oqklqnd

Strable Lumber Company, entering its 51st year in the hardwood, softwood and building materials business in Oakland, celebrated the occasion by moving into brand-new quarters at 255 Second Street at Alice, in Oakland, on March 1. The big new two-story building, located at the former site of Hogan Lumber Co., is of poured concrete wall construction. Its main floor is asphalt and the roof is of camelback construction. The approximate cost of the land, construction and fittings ran approximately $450,000.

Complete coverage of the new Strable installation will be featured in an early issue of the "Merchant."

Johnson Heqds Up J-M Ad Promotion

Reginald L. Johnson has been elected vice-president of Johns-Manville Sales Corporation. He will head up all Johnsl\tlanville advertising and sales promotion activities as sales promotion manager, succeeding H. M. Shackelford, who has retired after nearly 30 years service, according to W. R. Wilkinson, vice-president for sales. Johnson assumes responsibility for directing all Johns-Manville advertising programs, including consumer, trade and industry advertising, and production of all sales promotion literature, displays, catalogs, industry and trade exhibits and motion pictures. One of his important responsibilities will be as executive sponsor of the Johns-Manville television program "Meet The Press."

Growin' $miles

A smile is quite a funny thing, It wrinkles up your face, And when it's gone you never find, Its secret hiding place.

But far more wonderful it is, To see what smiles can do, You smile at one, he smiles at you, And so one smile makes two.

He smiles at someone, since you smiled, And then that one smiles back, And that one smiles, until in truth, You keep in smiling track.

Life's Rewords

Life affords no greater pleasure than that of surmounting difficulties, passing from one step of success to another, forming new wishes, and seeing them gratified. He that labors in any great or laudable undertaking has his fatigues first supported by hope and afterwards rewarded by joy.

-Dr. Johnson

To Remove Freckles

Hang your head out of the car window through a narrow tunnel. while going

Whqt Aesop Tought About Cooperolion

Unknown

And since a smile can do great good, By cheering hearts of care, Let's smile and smile and not forget That smiles go everywhere. -Author

ls "13" Unlucky?

IIow can we account for the absurd superstition that "13" is an unlucky number. We do not know who is responsible for this belief, yet most hotels omit 13 in numbering their rooms and floors. No. 13 is generally hard to sell anyone, in any thing. Who imong us does not know people who will not sit at a table in a crowd that numbers 13?

Yet consider these reasons why every American should believe 13 to be luckn rather than an unlucky number: 13 is written all over our country. First there were 13 colonies; the first fag had 13 stars and stripes; Revolutionary, which describes our war for fieedom, has 13 letters in it; so has

E Pluribus Unurr5 and American Eagle, our motto and our ernblem. Now take the quarter of a dollar. There are 13 stars over the head of Liberty, 13 leaves in the olive branch held by the Eagle, 13 thunderbolts in his talons, 13 bars on the shield, 13 feathers in each wing, and 13 letters spell "quarter dollar." Perry's great naval battle was fought Sept. 13, 1813, and our famous "John Paul Jones" had 13 letters in his name, was 13 years old when he came to America, and carried the first flag of 13 stars to victory. The first feet ordered by the American gov€rnment consisted of 13 vessels.

One Smorr Girl

"I've a friend I'd like you girls to meet."

Athletic Girl: "What can he do?"

Chorus Girl: "How much has he?"

Literary Girl: "What does he read?"

Society Girl: "!Vho are his family?"

Religious Girl: "What church does he belong to?"

College Girl: "WHERE IS HE,?"

A husbandman who had a quarrelsome family, after having tried in vain to reconcile them by words, thought he might more readily prevail by example. So he called his sons, and bade them lay a bundle of sticks before hirn. Then, having tied them up into a fagot, he told the lads, one after another, to take it up and break it. They tried, but tried in vain. Then, untying the fagot, he gave them the sticks to break, one by one. This they did with the greatest ease. Then said the father: "Thus, my sons, as long as you remain united you are a match for all your enemies; but differ, and separate, and you are undone."-fissep

linle Things

Oh, it's just the little homely things, The unobtrusive, friendly things, The "Won't-you-let-me-help-you" thingsThat make our pathway light.

And it's just the jolly, joking th,ings, The "Never-mind-the-trouble" things The "Laugh-with-me-it's funny" thingsThat make the world seem bright.

For all the countless famous things, The wondrous record-breaking things, Those never-to-be-equalled things, That all the papers cite

Are not like the little human things, The every-day-encountered things, The just-because-I-like-you things, That make us happy quite !

So here's to all the little things, The done-and-then-forgotten things, Those "Oh-it's-simply-nothing" thing'sThat make life worth the fight.

-Author Unknown

Adhesive troweled inlo cemenl mokes fhe floor tougher, more resilient. Prevenls dry-oufs ond dusting.

RESURIACE wolls with new rexrure...floors with colored CEMENT. worn ond proken steps cinderblock or concrete.

REPAIR .ement floors, drives, wolks ond steps... brick or slone wolls, romps, swimming pool oprons ond thresholds.

CE/UENT i,lEN LrKE fT becouse it mqkes concrele eosier lo spreod ond finish... soves fime qnd lobor.

ARCHITECTS AND HOMEOWNERS I,'KE 'T becouse it mokes o lough, smooth floor. eosier to polish, eqsier lo poinl, eosier lo sweeP.

yov buy

T\TENTY.FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant March 15,1932

A neu, ret:ril )-ard u'as openecl ;it Castro Vallev b1' ,,\. V. Lucas.

The -\rizona Lunrber & Timbcr Cii., Flagstaft. celebrated its 5Oth:rnrrir-crsarv n'ith ir party for employees at the residence of I'resicler-rt'1. -'\. Riordan. The firm startecl thc year before the '\T&SF Il.lt. camc through l,-lagstaff.

The irr<lr.rstrv's r-rcccls for research, trarle promotion ancl

Sell REDWOOD TANKS for Economieol Storoge

Automotir Woter Sysfems do foil, ond lhen woler is ol o premium. Redwood Storcge Tonks oro the mo3l economicol. Iniiiql cost ir lower, cnd they hove c longer life. Redwood hos high insulotion volue; keeps woter cool. Redwood is resistont ro fungi ond insect oftock. Furthermo?e, we con give immediote delivery.

Complete Your line wirh REDWOOD TANKS

advertising u'cre discttssed at thc annual nrccting of the \Vcstern Pinc Assn. at the Portlan<1 (Oregon) Hotel, Ir-cb. 18-19. B. \V. Lakin of thc XIcClourl l{ir-er I-rrrnlrer Co. \vas rcelected president.

\\'indsor Llo1'd. Nanrpa, Idaho. n.as electccl presicletrt of the \\'-estern lletail Lun-ibermen's Assn. at the annttal conventior-r in the Davenport hotel, Spokane, l'-cb. 18. l{cgionai vice-presidcnts inclrrrled: California-Ralph l)ttncan, XIerced ; Arizona \\'. Ij. Edelrs, Clottonri'oocl ; Nevacla-Ed. Van Tobel, Las Vegas. Directors inclrrrlecl Noah Adams, Oakland, and H. l-. llartlett. Iicno.

'Ihe I'acific l-umlrer Co. l':rs placirrg on the nttrket a knock-dou'n reclu-ood plavhouse for $3.5, an icle:i started b1' A1 NoliLrr and Jirn Farley.

N'Ianagcr A. C. Ilorner annorlncecl the u'estcrn office of the NI-]I-{ had been moverl to 45 Seconcl St. irr Sarr Francisco.

Thc Sterling l-ur.nber Co., Ozrklanrl, bought the X'[orgrrn Hill Lumber Cci. yard and ccinsolidated it, r'ith lL 1'. "Skip1ier" Hale in charge of the combir-ret1 vards.

The Burling:rme Lumber Co. moved to its rreut location c.'n the X{illbrae highn'ar', announce<l Orvner-N{anager ll. E. I'hil lips.

"Canec." the nel' structural insnlatior-r bcirrg rnarkcted by Hau':riian Cane Products, Ltcl., Hilo, Flalr,:rii, rvas being intrc-iduced this month to California clealers. r,r,ith Milt I(ruse, Jerry Brennen lrncl E. D. Griffith rlemonstrating the product.

J. C. Nason sold l-ris interests in the yzrrds at Yuba City and Tudor, Calif. to the Union l-umber Company cif MarysI'ille. Isador Cheim rvas tcl take or.er management of the Yuba yard u.ith the Tudor yard to close.

President Georgc N. Ley presided at the thirtl annual of thc Coast Counties I-umbermen's Club helcl in l-Iollister. Feb. 26. Other officers electecl for 1932 n'ere Arthur Havn.arcl, vice-presiclcr-rt; J. I"f . Kirk, treasurer, and NI. 1). 13ishop, secretar\.-lr-lanagcr. Talks u,ere given by George \\rood, George Good, T. -\. \\'ork.J. ll. Iiirk. \\r. FI. Enlou'.

22ll Jerrold Ave. r VAlencio 4-1841 SAN FRANCISCO 24, CATIFORNIA

Gus HooverRYcrn l-9321

9-4176 - Bob leishmon

2185 Huntinglon Drive, Son Mqrino 9, Coliforniq

Bob Hoover

Sluqrl Jones

Dick Hoover

J. E. Norton, F. G. Duttle, J. F. Kallam, Frank Haller and V.-P. Hayward. D. C. Essley reported on the progress of the California Retail Lumbermen's Assn. and Harry A. Lake gave one of his inspirational talks.

William M. Cady, one of the geniuses of the Southern Pine mill industry, died at 58 at the Pasadena home to which he had retired a few years ago.

The Wilmar yard of the C. F. Williams Lumber Co. was being enlarged.

The Twohy Lumber Co. moved to new offices in the Petroleum Securities Bldg.

Jack Dionne had a special article in this issue, ,.The 'Mess' in California," dealing with an answer to an article by Carl Crow on the practices of trying to promote uniform

grade-marking of lumber in the state.

A profile biography of Charles H. Griffen, Jr., in this issue tells of his fine efforts in association and retail yard activities and his appointment as general manager of the California Redwood Assn. iri

New Morlite Ad Mots for Deolers

Five new newspaper advertising mats for Marlite, all tying.,', in with Operation Home Improvement, are now available ,, from Marsh Wall Products, Inc., Dover, Ohio, manufacturer t. of the plastic-finished paneling. A two-column mat shows a Marlite breakfast nook, as advertised in Better Flomes & ;t Gardens. Other mats depict a marble-pattern and plank bath, l a combination laundry-play-kitchen area, and a living room.

Western Foresfry Conference

MAR0UART.III0LfE LUMBER CoMPANY

DIRECT SHIPMENTSII{GELMAI|I{ SPRUCI o D0UGLAS IIR o RIDW0OD and PII|E

Roil or Truck-qnd-Troiler

Horqce Wolfe

Sterling Wolfe

l68O North Vine Slreel, Los Angeles 28, Colifornio

HOf lywood 4-7558

(Continued from Page 27)

Forestry Alvard for 1956. The letter follorvs:

Dunvegan Castle Isle of Skye

Dear Clansman:

I rras verv proud to hear from your olcl friend ancl ottr San Francisco presiclent. \'Ir. Dr-rncan Nfcleod, of the great honor vou have brought to Clan Mcleod by s'inning the .Western Forestrv As'ard for 1956. As chief of our great Clan I have the greatest pleasure in offering to you our very sincere congratulations. I am snre December 6 n'iil count as a red letter day in your life and in the lives of your farnily. I r,vould love to see sonlc of the famous trees of West California, antl r-ery n.ruch should I like one day

TWX tA I 162

to r,velcome you to Dunvegan. Yours ve11. sincerel;-, s,/ Flora Macleod oi llacleorl.

Mr. N{cleod lr,as piped into the dining rootn oi the Empress hotel by James Robertson Nlarrs cif Victoria u'earing the Royal Stuart tartan. Marrs rvzrs pipe major oi the Canadian Scottish Regiment overseas in \\'orld War II. The head table and friends of George N{cleod from California wore the N'IcLeod tartan as pocket handkerchiefs.

Douglas Fir Plantings May Invade Redwood Region

Artilicial replanting in the coastal redrvood region may do n'eil to consider the introduction of nrore l)ouglas fir in the stands than redu.ood, suggestecl Walker Tilley, XIasonite Corporation, Ukiah, Calif., in :rddressing tree farowers and l:rnd managers meeting at the 47tl.r annual \\.estern Forestrl'Conference.

Because Douglas fir has more v:ilue for pulping and for dimensional lrrmber and equals or exceecls redn'ood stumpage prices, it rnight be a better financial bet, he said. Young grou'th redr,r'ood is very lorv in clears :tnd has tnltch less heartn'ood, n'hich removes it from toclay's major reclu'ood iumber markets, he pointed out.

Tillev, delivering a paper preparecl by Ro1' G. \\':rgner of the sanle company, said that an zrnrbitious program of tree planting had been carriecl on by the recll'ood forest indtrstry in 1922, l'hen clear cutting l'a.s at its hcight' In a 1O-year period, about 13 million trees n'ere set out ()n 26,400 acres at :r cost of approximately $23'{,000' About 80/" of tire trees u'ere recln'ood and 10/c l)ouglas fir. Disappointing results and the depressicin causecl alllrrlclonnlent of the program. he said.

Redwood manag'ers, however, now believe that if a reasonable seed source is provided, the redwood forest will restock itself. Generally a 5 to l0-year period is required to complete the process. No less than 4O trees per L0 acres, at least 24 inches in diameter, should be left. Light selective cuttings aren't as favorable for good reproduction. The newly established forest usually shows an increase in percentage of Douglas fir, Tilley's paper continued.

Secondary burns offer the best opportunity for artificial planting. Plantings should be made before brush takes over. Broadcast seeding is lowest in cost, but has given indifferent results. Other forms of spot seeding haven't shown up too well. With a Mcleod tool, costs of seeding are from $20 to $24 an acre. Nursery stock plantings cost up to $30 an acre, said Tilley. Douglas fir has shown good survivals.

Redwood Thinnings to Be Limited

Lack of more extensive thinning.work in second-growth redwood stands is due to the absence of a market for small trees, declared Russel Johnson, Union Lumber Co., Fort Bragg, Calif., at the 47th annual Western Forestry Conference.

"Areas now growing post, pole and pulp size trees are those most in need of thinning. In a thinning experiment conducted by Union Lbr. Co., we removed about 180 trees per acre in diameter classes f.rom 4to 10 inches breast height, plus 30 trees 12 to 30 inches in diameter. These trees, per acre, yielded 1500 good grade and 750 low grade 7-foot fence posts. Total posts per acre removed was to 2250; cubic footage totaled about 2500. About 9000 cubic feet per acre remained in 'leave' trees," reported Johnson.

Masonite Corp., Ukiah, and Gualala Redwoods Tree Farm, Gualala, have done considerable harvesting of second-growth on a sustained yield basis, said Johnson. The former removed about half the number of trees per acre and two-thirds the volume, using the trees for chipping at its Masonite plant.

Redwood has not been used to any extent as a pulping species, other than in the Masonite process, stated Johnson. Until such time as pulp plant capacity in and adjacent to the Redwood Region increases to a point where economically available sawmill, veneer and logging residues won't supply plant needs, there likely will not be a market for second-growth thinnings, he added.

Johnson credited Emanuel Fritz, University of California, for showing the growth potential in second-growth redwood stands. One 65-year-old pure redwood stand, in a one-acre plot, increased from 140,000 to 191,000 bd. ft. per acre in the period 1923-1933; in 1943 the stand had a volume of 223,400 bd. ft. per acre. For 1953 volume is about 240,000 bd. ft. The average annual growth for 100 years would be about 2450 bd. ft. per acre per year. From 1923 to 1943, about 68 trees died, a yield not realized because of lack of markets.

Johnson mentioned early planting work with eucalyptus and redwood. Survivals were too low. Hardwood utrlization offers some possibilities; IJnion Lumber tried tan oak and madrone in 1910 and 1911. There are now 40 tree farms in the Redwood Region, with 330,000 acres, said Johnson, who mentioned cooperative fire suppression agreements and cooperative fire season aerial patrols as progressive steps.

rooK uP

HOBBS WALL

lor the bcst in Redwood Dependoble deoling, courteoug service hove node Hobbs Wcll the oldest nome in lhe Redwood industry. Now-o3 lot 92 yeowdeolers everywhete count on Hobbs Wcll for the best in Redwood, grcde-wise, sizewise, price-wise. For pronpt service;tcll, wrife or wire us.

ElizabethGordon...

A lovely lady who is a VIFL (Very Important Friend of Lumber) is presenting the 60th anniversary issue of tl-re magazine she has edited since 1941-"House Beautiful" by name. She is Elizabeth Gordon, author of the long-time best seller, "More House for Your Money," and of a syndicated column on the building and making of homes since 1934. Miss Gordon's work has been rich in good things done for lumber from these parts. Every logger and saw-

Mc0oud Lumber Co,

mill man in the Douglas fir region owes her a cheer.

Take this January number of the lady's magazine. Its 6oth anniversary theme is "Guide to a fuller, fairer futureAmerica's new tradition." fn homes, that is.

Its finest feature-Pages 54-59 and running over-is entitled "Recognizing Our Own Architectural Traditions."

The house that illustrates the theme was built in Pasadena in 1907, ftom a design by the famous brothers of the time, Charles Sumner Greene and Henry Mather Greenearchitects of New England ancestry, beyond any doubt.

"The most notable aspect of the design," says Miss Gordon's writer, "is the way the rvhole design derives from the exposing of the structure-exposed wooden beams, exposed framing . This practice has become one of the most frequent characteristics of the modern American style " Tree of Life

The photographic illustrations, mostly in magnificent color, reveal a house that is a picture gallery of West Coast woods, in ceiling beams, massive doors, paneled partitionswith great lengths of library shelves-vast stairrvays and seeming acres of floors. Even the glass panels of the entrance doors project a "Tree o{ Life" design by Louis Tiffany-"u theme which runs through the entire house in the carvings, original rugs, (still to be seen in the living room), furniture, lamps and ceramics."

Another article. "Newcomers to Our American Tradition," pictures details of a home of today, a rambler designed by Architect John Lord King for the famous illustrator, John Falter. Its many photographs blend handsomely with those of the Greene masterpiece of 1907-the Gamble home in Pasadena. They also show that mighty Douglas fir beams and stout posts and planks are as available in the nation's lumberyards of today as in those of 50 years ago.

In Architect King's plan for the Falter house-on a hillside site-a long, broad court of easy-to-walk-on planks levels off from the car shelter to the entry door. And everywhere else in the Falter home-outdoors and indoors, with roof deck and beams exposed, in walls, floors, library shelves, kitchen cabinets, overhangs, walks, fences-the expanses of lumber in use are simply tremendous.

"A Square Is Not a Box

The originality of this house has to be seen in photographs, plan drawings and descriptions to be appreciated. Adapting the squares of basic economy design and construction to diagonal patterns of the rooms of the first

Too Big'No Order Too Small"

flo<rr, a spiral stairu-ay to A "n'tez'zitrtine," u'ith the latter cxtencleci otttrloors as passage to a "guest room" at a rcar corner of the 1ot, -\rcl-ritect Alfred Browning- Parker has created an origir-ral economy home for the fttture.

And this home is not only something vitally fresh and new in plan and idea, but it calls for lumber, in many grades and sizes, all the way through.

Nliss Gordon-thank you. ma'am, from all of us of the \\lest Coast u'oocls and mills.

Santa Barbara, Calif.-Los Angeles bltsinessmetr have purchased 15 :rcres on East Cabrillo oceanfrrtnt to build 130 garden-style co-op aparturent homes to be l<norvn as tl're Santa Barbara Ilraenrar. 1'rolect is in excess of $3.000,m0.

Nqtionql lumber Production In 1956 Folls Below 1955 levels

National production of lumber during 1956 totaled 37,541,000,000 board leet, 41o less than in 1955, according to estimates of the National l-umber Manufacturers Association. Production of softu'ood lumber in 1956 totaled 30,063,000,000 board feet, u,hile hardrvoocl production amounted to 7,477,Ufi,000 board feet.

Totai shiprrents by lumber manufacturers in 1956 as n'ell as ne\v orders booked, each r,r'ere 3of belorv the ysnl'5 eu1put. Unfilled order files at the mills at the encl of 1956 slrcrrvcd a clecline of 12/c froln year-ago levels, l'hile gross mill stocks l'ere up l3/o.

l)cclines registerecl for the ycar 1956 as a u'hole l'ere sharcd gencrallv by so{tn,ood and by hardr'vood pro<lttcers.

Blue Stor Lumber Co. Wins Western Prize in USP's Big Weldwood Contest

More than 1,000 progressive lumber dealers, from all parts of the country, competed in the recent contest sponsored by U.S. Plywood Corporation to stimulate the imagination of promotion-minded dealers in creating unusual Weldwood departments as a means of increasing traffic and sales. National winner in the competition, which began last May, was the Mathieu Lumber Company, Blue Island, Ill. Top prize was a round-trip flight to Bermuda, with allexpense-paid week's vacation. Sharing a similar award is

Vincent A. Trump, Chicago sales representative for U.S. Plywood, who will accompany his winning dealer.

The five regional winners included-Western: Blue Star Lumber Company, Lynwood, California.

The winning display of the Weldwood Panel parade featured tie-ins with other U.S. Plywood products. The treatment and planning of the Weldwood department, as a whole, has already become a magnet for Mathieu Lumber Company. It was erected in a location clearly visible from show windows and from any part of the store. To reach the order desk, all traffic must pass the display.

There is a significance in the great number of dealers who participated in the novel U.S. Plywood contest, the Iirst of its kind held in the industry. It is a clear indication of a departure from the aimless, obsolete method of selling lumber and fine decorative plywoods. It is a true sign that lumber dealers in every region of the country have recognized the need for new methods of merchandising.

Dealers realize now that by devoting wall and floor space intelligently to the application of such profit-producers as

IHERE'S NO BUSINESS tlrE SHOW gustNrss

Disploy this Color Selector ond sell FOR,i ICA over-lhecounler.

Cosr: $2.5O complete

FREE: wirh your $5O order of Formicq

Refills: No Chorge

the above Weldwood department, they will draw the market directly to their doors and increase business many times over.

The setting up of permanent plywood departments in lumberyards shows a trend in the direction of "shopping center" techniques, giving wider scope to display and presenting merchandise in appealing manner to contractor and consumer alike. That lumber dealers are serious in their

Producers and Wholesaleff of Western Forest Products

DOUGTAS FIR

PONDEROSA PINE

SUGAR PINE

ENGETMANN SPRUCE

REDWOOD

HEMTOCK

PTYWOOD

VIA

CARGO RAILTRUCK and TRAITER

247 South Beverly Drive

Beverly Hills, Colifornio

THE VOIISTEDT

desire to improve methods of merchandising was evidenced in the substantial expenditure of their own money by the 1000-odd companies participating.

United States Plywood, by developing such widespread action in the trade with its promotion, is acknowledged to have accomplished a major feat in the industry.

Kern Gounty Stoges Woshington Nite

Kern County Hoo-Hoo Club 180 held its February meeting at the Wool Growers Cafe in Bakersfield, the evening of George Washington's birthday. Libations at 6:39 p.m. started the ball rolling, followed by an excellent dinner and entertainment.

(Tell them you sew it in The California Lumber Merchant)

Jock Finnegon

BRodshqw 24126

CReslview 6-3040

TIN CAI,IX'OBilIA NOOR COI|PIilT

of Los Angeles

494O Districf Boulevord

P.O. Box 126, Vernon Brcrnch los f,ngeles 58, Csllfornia

SASH AND DOORS

INSUTATION BOARD - MASONITE PRODUCTS

PTYWOOD

lUdfow 8-2141

Since 1887

KERR TUMBER CO

NRTDA Tokes Philly in 1957

The fourth annual Building Products Exposition of the National Retail Lumber Dealers Association will be held November 4 to 7 in the Trade and Convention Center, Philadelphia, Pa. The New Sheraton hotel and the Hotel Warwick will be joint Exposition headquarters. The 1957

Quoliry Redwood

Jor oll purposes

show again will feature manufacturers' product exhibits, action clinics and demonstrations, and breakfast and luncheon clinics for dealers and their employes.

As in 1956, ,clinics and demonstrations will feature subjects of the greatest timely interest to yard owners and managers. One that is certain to be repeated is the Materials Handling Demonstration and Clinic, which has been outstandingly popular in the first three Expositions. Reservations for exhibit space already are being received by Martin C. Dwyer, NRLDA's Exposition director.

NHIA Executives Visir 5.F. ond L.A.

M. B. Pendleton, the new acting secretary-manager of the National Hardwood Lumber Association, Chicago, and Chief Inspector William H. Nelson recently paid a special visit to the Los Angeles and San Francisco areas to meet with NHLA members in each district.

Twenty-six members of the Los Angeles area gathered for a luncheon-meeting at the Mayfair hotel on January 23 at which time the new Deputy Inspector, Qeorge Caudill, was introduced. Director C. R. Taenzer presided and, following the luncheon, introduced Acting Secretary Pendleton and Chief Inspector Nelson from the Chicago headquarters office. A full discussion was held, designed to aid in the fullest possible use of the Association's services and to give the members an opportunity to ask questions about the work of the NHLA and to discuss the application of various rules. All present took part in the discussions, and the general feeling was that meetings of this kind are highly desirable and the hope was expressed that similar ones could be held at a later date. The member firms represented are as follows:

American Hardwood Co., American-International Hardwood Co., Bohnhoff Lumber Co., Inc., E. L. Bruce Co., Inc., W. E. Cooper Wholesale Lumber Co., Robert J. Engel, Inc., A. C. Pascoe Co., Saroyan Lumber Co.,

Scrim Lumber Co., C. B. Smith Co., L. R. Smith Hardwood Co., Stahl Lumber Co., E. J. Stanton & Son, Tropical & Western Lumber Co., Westhard Importing Co.

On the follon'ing Friday, Directclr Don \\rhite rvas host to a luncheon-meeting of the members in the San Francisco Bav area, t'ith nineteen mell attending. The luncheon \\,as in the Sir l.-rancis Drake hotel ancl l'as the lirst of its kind ever he1cl, and the members harl m:rnr. cluestions to ask the tn.o r.isitors l'rom C1-ricago. The men-rbers exl)ressecl their appreciation oi the n'ork rvhich \\'r. \\r. Ileaman had carried on in the San Francisco areir. NIr. Beaman is one of the Association's oldest employes and u'il1 complete 37 yeArs on the staff next July. The men.rber firms represer"rted \\,ere as follou.s :

Arnerican-International Hardwood Co., Barg Lumber Co., E. L. Bruce Co., Forsyth Hardwood Co., Gordon-MacBeath Hardwood Co., J. E. Higgins Lumber Co., Isbrandtson Co. of California, Jordan-International Co., Pacific Hardwood Sales Co., Pacific Manufacturing Co., Servente Hardwood Lumber Co., White Brothers. Trar.'eling on north, the -\ssociation's relrreserrtatives enjoyed a luncheon-meeting l'ith the Selrttle-l)ortland members at the Olvnpic hotel on January 29. I)allas l)onnan, former NHLA director, assisted in arranging the aff:rir and acted as host for the meeting. Here again, a frrll and cordial discussion of the Associ:ition's u'ork and its serr-ices rvas carried on by all present. Nlember firms represented 'were : Ehrlich-Harrison Co., Emerson llards'ood Co., E,uropean Trading Co.. General Hardn'riod Co., Gooclyear Nelson Hardu-oocl Co., Hardn,oods, Inc., N{attheu.s Harclu.oods, Inc.

While in Seattle, trvo meetings \\:ere held s-ith the ofhcers ar-rd directors of the recently formerl Northt.est Flarihvood Association, during u'hich the serr-ices of the Association \\rere explained anrl cooperation offered tonrard developing mles for Alder ancl X'Iaple rvhich u'oulcl be helpful to proclucers and bur-ers throughout the conntry. Production of Northu'est hardl'oods hzrs increased sulrstantiallv in the last tnro or three years and the local group is enthusiastic in its t'ork of promoting its llroducts in everv u'ar- possible.

At iLll three places, reports generallr- l'ere that business \\ras goocl, especiallv sirrce the first of the vear. It is ltelier.ed that mrrch goocl feeling l'as developetl at the three mectings, arrcl the mernbrrs rvere pleasecl that an opportunitv had been given them to cliscuss their regional probiems rvith the headquarters stall mernbers.

IMPORTERS PLYWOOD OF HARDWOOD & HARDBOARD N

Dovis, Woodlqnd Yqrds of Auburn Line Gelebrcte Remodelings During Morch

Tlr,o rr-iore Aubrrrn ],urnber CorrrPany line var<ls h:n't, unclergone an extensive rer.nodeling, follolr.ing the conrpletr lenrodcrnization of the Auburn heaclquartcrs ),ard latc last vcar.

f)avis Lunrbcr Companl', rranagcd by Don Anrlt'rson, ccle-

wholosolG distribution yord to gcrue f

bratecl its face-liftir.rg an<l shon'room remoclerlization lr-ith a gala grantl opening or.r ll;rrch 2. \\ioocllancl Lr-rnrber Co., managed by Gordon Hou'ell, n'il1 prevrre its brlrntl-nt'u' showroor.r.r rl,ith a tr,vo-clay grancl opening, Xlarch 29-30.

A fr-rll story of both grand openings u'ill follr-ru- in later issues of the "l'Ierchant."

Western Stqtes Wolr Rufh, Jr., Plywood Corp. Nqmes Purchqsing Director

Z-=<---31-

\\-alterr Fl. lluth, Jr. (leit) has assumecl thc position of clircctrlr oi pnrchascs :it \\'estern States Pl1'lvood Corporation, \\'hittier, California, :rturouncecl Sa'les \'{an:lgcr Dick liantz. Ruth forr.r.rerly rvas associatcd u'ith Atlas Ply,ur,6o,1 go.poratior.r in a sirnilar position at the Plyu,ood, fnc., o1fice in Trenton, Ncw Jersey, anrl at the Davidson P11'ra-66.i office ir.r Los Angeles. lle has worltecl u,ith Sancl Door ancl Ir11'11,s66 as a salesman and with several of the rrajor television manufacturt'rs as a purchasing agcnt for the cabinet clir.isions.

"\\re're very happy to havc Wait rvith us at \\'estern Statt's," Fantz stated, "and rve're sure his experience r.r,ill be of great benefit to our organization."

Insulotion Boqrd Institute Elects

Chicago-V. R. Relclen of Uniterl States Gr-psurl Company has been elected president of tlte Ir-rsulation Il,oarcl Institute for the er-rsuing year, annotlrrced Charlcs NI. Gray, Institute manager. G. L. Osrvald of the Simpson Logging C.ompanv, Sheltcln, Wash.. \vas elected vice-lrresident. \\rade \\r. Ilildinger of t1-re National Gypsum Company rvas elected treasurer. N'I. Nt. \Iorris of the Celotcx Corp., Chicag'o, rvirs re-elccted assistant treastlrer.

Sheds hold 2 million feet of lumbcr

Ponderore Pine Sugar Pine whife Fil Dougla; Fir, Sprucc and lmportcd Plywoods

Ostling --The Gluqlity Door Thqt Gives You More

fime qnd numbers hcrve proven the durqbiliry of the Osfling Hqrdboqrd Flush Door. One-quorfer of q million of these Hordboord doors hqve been honging lor yeors in the mounfoins, by the oceqn, ond in the heqt of the desert proving their obilify to stqnd up under extreme weother conditions.

As cr low-cosf, trouble-free, point-grode door, ifs volue is unchqllenged.

Burf Joins Cqrvel Nelson & Powell

tr. Sidney Burt, for the past eight years advertising and sales promotion mar-rager of Dant & Russell, Inc., has been appointed assistant to the presiclent of Carvel Nelson & Porvell Advertising Agency. Burt has spent his entire business career in thc sale :rncl promotion of Pacific coast forest products. He has been on the board of directors of the Acoustical X{aterials Association and member of the technical and publicity comrnittees of the Insulation Board Institute.

have authorizcd an S2-l'rome road betrvcerr Dale and N{agMAIL ADDRESS: P.O. BOX t542? YERNON STATION CABLE ADDRESST "TROPICO" CODES: ACME,BENTLEY'S

H- Yu* I**MATI'N o

Arlos Plywood to Use Disploy Drums

An unusual new plywood paneling display setup, featuring two four-sided drums, is to be used by Atlas Plywood Corporation as a key element in its stepped-up national merchandising program to promote its recently developed line of specialty paneling. The new Merchandiser, which can stand free on its own base on a counter or be hung on a wall, was designed to show samples of eight different Atlas Plywood panels in large enough. sections to do them justice and yet be convenient in a limited selling space. It is 3l feet long and 3 feet high. The panels can be changed at any time to keep dealers up to date. Where the dealer does not carry the full Atlas line, the vacant space can be used for a billboard-type insert to merchandise the items he carries. Each of the Merchandisors will also contain a literature rack describing the Atlas Plywood line of specialty paneling. The first units are now being distributed nationally to lumber and hardware dealers after being shown at the National Retail Lumber Dealers Exposition in Chicago.

New Pockoge llluslrotes Ladder-leveling'Sofety !eg'

A vivid new package designed for the Rolas ladder-leveling "Safety Leg," a product being introduced in lumber, paint and hardware stores throughout the country, has been developed by Rolas Products Corp. The package fully illustrates the ladder Safety Leg in use-a vital selling feature for the new product. Bolting to the bottom of any wood or metal straight or extension ladder, the Rolas Safety Leg levels ladders on anY uneven surface, and its non-slip undersurface provides an absolute safe footing. The new package includes easyto-follow instructions and a template furnished inside each package enables full installation in five-minutes. The unit retails for $3.98.

AII inqufuies lsgarding NEW PRODUCTS, New Liter' "tore 6r booklia and other items mentiopsd ia this section should be addressed to THE CALIFORNIA LUMBER MERCHA,NT, Room 508, 108 Vest 6th St.' Los Anqeles t4. Your inquiries will be promptly for' warded-bv us to the maoifacturer or disiribuior, who will then'answer yoru inquiries direct.

5"x9", are equally suitable for the outside of window and door glass and for display walls, counter fronts, and like surfaces. They advertise Marlite plastic-finished wall panels "for beautiful interiors anywhere."

Hqlf Mileof Wood Mouldings ln Self-Service Disploy

SOilETHING NEW in intcrior woll poneling wos dirploycd ql lh. rccenl

Formico Flokeboord Now on theMqrket

Formica Flakeboard-a new, high quality particle board composed of wood flakes and resins-is on the market. To meet the rising demand for particle board, American Cyanamid Co. is beginning a multi-million dollar plant at Farmville, N. C., to manufacture Flakeboard. At the present time Formica is distributing Flakeboard thatis manufactured onthe west coast. Flakeboard is processed under pressure and heat to produce a high quality board that will be competitive with plywood and traditional lumber. It has good handling characteristics, and saws and planes easily. All sides and edges can be finished satisfactorily. Splintering and breakage are minimized.

New Morlite Decols

New type waterless decal stickers, which are quickly and easily applied and which adhere with unusual strength, are now available to Marlite dealers. They set firmly and are not affected by washing of the surface to which applied. The new stickers, about

365 pieces of wood moulding are easily handled on a new display now being introduced to the retail trade through hardware and building material jobbers. It is designed as a selfservice wood moulding department for u'alk-in trade and occupies only 4 square feet of floor space. All mouldings are kiln-dried and come in full 8-foot lengths. The display is free with a basic order of 365 pieces, rvhich include mouldings for screen, base shoe, quarter round, cove and lattice. Total retail gross on sample order is $119.85, and carries a full retail profit. More than 20 patterns are available. An attractive three color display card mounts at eye level and illustrates the many uses for wood mouldings; the sign also carries a place for pricing. This self-service wood moulding display is being sold under the name of Craftwood.

Unique Dowel Borer

A new and unique Dowel Boring Machine, featuring pneumatic feed and clamping, designed by Greenlee Bros. & Co., will permit rail and end-boring operations to keep pace with production in many types of wood-product manufacturing. This new two-spindle, horizontal Model 310, will permit boring operations to be completed faster and more accurately due to pneumatic feed and automatic work hold-down which greatly reduces operator fatigue, resulting in faster, more accurate work. The Greenlee No. 310 Dowel Borer has two operating cycles, one for continuous operation and another fora single boring stroke. A twoposition switch on the conttol panel provides a convenient means of selecting the proper cycles.

Norlhw.3t Hordwood Asrociolion .xhibil of nqfiv. w€sl.rn hodwoods beforc orchibcts ond buildcrr st thc Seottle convcnrion of rhe Norrhwcrr Homc Builders Assn. fhir it one of thc poncb with q woitern hordwood foce unveiled ol lh. r...nt DFPA Presidcnr's rnceting by Illonoging Director W. E. Difiord. Douglos Fir Plywood Arcn, rcdrnical pcrsonnel hove produccd the poneb of rliccd wcstarn hcrdwood on Douglor fir corcr ond sorsbonds. Thc program is in tho expcrimantol ltoge. The obove weslern hordwood foco ic ltADtONA, indigenous lo Northern Cclifornio, Orcgon ond Woshinglon.

New Hos Been 24 Hour Telephone Service

TExos 0-6456

VErmont 9-l | 85

SERVrcE QUALITY

ellwagt Speci{y QI"-W""I.

Nearly 300 designs of wood structures, ranging from basic types of trussed rafters and heavy wood roof trusses to highway structures, towers, and farm buildings, are illustrated and listed in the new 1957 edition of "Typical Lumber Designs," just issued by Timber Engineering Company, research affiliate of National Lumber Manufacturers Association. Employing the Teco connector system of engineered timber construction, more lhan 220 of the listed designs are available from Timber Engineering Com-

...NgwLiterotuf€...

pany. Also listed are many typical designs available from Southern Pine Association and the West Coast Lumbermen's Association. Free copies are available from Timber Engineering Company, 1319-18th Street, N.W., Washington 6, D.C.

Highlights of the nation's housingthe mid-century inventory, the shift in the housing production pattern, the declining trend in size of the household, construction costs, wages and mate-

ollu,ayt Spnfig Ql"-W""l.

tOS ANGELES 16, CALIF.

rials, the soaring home mortgage debt, the nature of the home building industry, Government's role in the housing rnarket-are presented graphically in a TGpage booklet, containing 32 charts and 2l tables, "IIousing in the United States," available from the Superintendent of Documents, U.S. Government Printing Office, Washington 25, D.C. ; 5O cents a copy.

California's forests produce more than one-eighth of the annual lumber output of the U.S.

oF GALIFORNIA, tNC.

\7e Are Major Suppliers of QUALITY TUMBER For FLUSH DOOR MANUFACTURERS

Common Grades of Pine and W'hite Fir Dimension For RETAIL LUMBER YARDS

Mixed or Straight Truck-&-Trailer Shipmentsor LCL from YardRepresenting IVORY PINE COMPANY Exclusively -

SOUTHERN CATIFORNIA LUilIBER SA1ES

WHOLESALE ONLY

F'. W. "Frosty" Foster 815 So. Ivy Ave. Phone: TWX: Carl Davies Sales Manager Monrovia'Calif. Elliott 8-1151 Monrovia 7659 Asst. Sales Mgr.

Western Pine Supply Co. Sqles Stoff Journeys to McCloud for Soles Meeting

The slrlcs org:rnization of \\Iesteru l'itre Sultpl,r' Coulpatlv journcyed from l'-nrcrvvillc to X' cCloud, Califon-rili, for a tu'o-day- sales meeting, Februrtrv 8 au<1 9. .\rriving iu a stton' storm lltte Friday afternoon, the salesnren foun<l the u.:rrr.nth and hospitalitv of the \{cCloud l{iver Lumber ( or-npanr''s guest house most t'elcome. The first part of the sales meeting l'as hcld in the library o[ the gucst house after dinner that evening.

'l'he follou'ing morling, the \\-estern Pirrc Supply C<.,ntpauy salestneu visitecl the XIcCloud ltiver Lumber Cotnpanr- mill operation. 'llhcir gcnial host, J-eon I-Iol1.field, resident salesnr:rnager of the big XlcCloud mill, actcd iis grride for t1-re tour of the facilities of this fine conip:inv :rntl the exccl'ler-rt lumlrcr products thev nranufacturc.

PHOTOS AT RIGHT show (top) Jim Henderson, George Freelond, Jerry Griftin, WPSC solesmonoger ond vice-president; Leon Holyfield, Nels Bedford ond Lorry Derr in the dining room of the McCloud River Lumber Co. guest house (the drink in the lower lefthond corner is held by Jerry Fernondez. Bottom photo shows Western Pine Supply Co. solesmen posed oround the fireploce: (srqnding) George Freelcnd, Nelson "Tiger" Bedford, Sheldon Sussmon ond Jerry Fernondez; (kneeling) Lorry Derr, Peter Hurd, Jim Henderson

AircruIt cerrier flight decks are generally of Dorrglas fir or other laminatecl \\.oods, thus provi<ling the lightest possible flight deck rvith the recluisite strcng-th.

369rh TTT Finds 'OId Members' in Motch Ploy Wirh 'Fqther Time'

The 369th Terrible Tr,venty tournament was held at San Gabriel Country Club, February 15, with George Gartz as host. Our turnout was 23 members and 11 g'uests, on a nristy, almost rainy day. It tvas "Oid Members" day and most of the current members played as if they r,vere on the rvay to the scrap heap. However, Bob Osgood played his usual steady game and won hrs 77th prtze at these tournaments with a 79-9-70. Rob Falconer came in second rvith 80-9-71. The first round of Match play had some close matches.

Vern Huck, the Most Terrible, gave a history of the club, and Bob Osgood .lvith George Ream reminisced about many of our old members, some gone and some still struggling n'ith Father Time. Among the Past Nfost Terribles mentioned rvho are no longer associated u'ith us r-ere Eric I-ange (1926-'37), Pat Partridge, Ned Dau'son, J. W. Broxholme, Art Houston, De\\ritt Clarke, George Morris, and E,d Klassen. The active list of Past Most Terribles included Bob Falconer, Frank Berger, Ed Bauer, Clarence Bohnhoff, FIarold Flamilton, Curtis N{cFadden, Dee Essley and Carsten \Voll.

Over 30 years of activity does bring changes, but George Gartz carries on. He won third place at San Pedro, Septcmber 1926, and he hasn't \\ron a prize since. No lvonder he complains about our handicaps.

The next tournament u'as scheduled at Annandale Golf Club, March B, with Osgood, Fleming and Alling handling the arrangements.

Illr. Lumber Deqler:

YOU ore cordiolly invited to visit us in our new building ond offices which ore locoted ot the corner of Second Streei ond Alice Street in Ooklond.

vSend your orders to our NEW oddress.

Or telephone them collect-we still hove the some numberTEmplebor 2-5584.

STRABI.E I,UMBER GOMPAIIY

(3 Blocks Eost of Jock London Squore)

v255 SECOND STREET

Ooklond Z, Colifornio

TEmplebor 2-5584

Construction Controcts in I I

Western Stof

es

Becrt Jonuq ry 1956 bV l37o

Contracts for future construction in the United States totaled $2.299.554,000 in January, an increase oi 4/o orer Januarv 195(j, according to F. \\r. Dodge Corporation. This is the first ligure for total construction contracts ever co111piled for tl're entire 48 states, and tnarks the inauguration of an expanded statistical service by the Dodge organrzation.

Contract figures for the eleven western states, never before available, indicate that the January total for that region 'was $521,264,000, l3o/o above January of last year. This rise was considerably greater than in the remaining 37 states, which increased only Io/o over the same period.

The n'estern region accounted for 23a/o of total construction contracts cluring the month. This proportion has beerr speculated upon for years, but until compilation of thesc figures. no conrplete statistical evidence has been ar.ailablc.

Contracts for non-residential buildings in the United Stzrtes totaled $914,168,000 in January, :rn increase of 160/o o'r,er January 1956. Residential building contracts totaled $816,566,000, an increase of lo/a over January of last year. I-lou'ever, the residential increase rvas only in clollar terms. Tl.re number of du'elling units amounted to 64,313, 9o/o bclorv January 195

The rvestern region sl.rorved a lrrore buoyarlt constructiol-t picture than the remair.rder of the nation, in most rlajor c:rtegories. Instead of a decline in heavy errgineeritlg cotrtr:rcts, as reported for the national total, the eleven rvestern states' January total r,l'as above January of last year. Nonresidential building increased in dollar volutne more rapidly than in the nation as a rvhole, arrd n'hile dollar volume of rcsider-rtial contracts cleclined slightly, the ctrop in the number of residential dn'elling units rvas 7/a, rather than the 9/o reported for the national total.

Hunt Lecrves U. S. Plywood to Heqd G-P Plywood, Speciolty Soles

The appoirltmellt of William lI. Hunt (left) as vice-president in charge of lrlyu'oocl and Specialty Salcs for Gcorgia-Pacific C-'orporation is announced lry Ou.en R. Cheatl.ram, chairmarr ar.rd presiclent. Mr.Hunt rvill leave a post as vice-presiclent in charge of sales, tlirector and tlember of the Executive committee, of United Statcs Plyn'oocl Corporatior-r. llis neu' headquarters w-i1l be at the corporation's general offices in lrortlar-rd, Oregon.

James I-. Bucklel', vice-president, rvho formerly served in this capacit.' {or Georgirt-Pacific, hlrs beett appointecl r.ice-president in charge of clevelopment and rescarch, ancl aide to the president on special projects. He also takes over the presidency ofa subsidiary, Georgia-Pacific Alaska Company. His heaclquarters s'ill contiuue to be in the Portlarrd ,,Ffices of the corDoration.

Dry Creek lumber Opens af Orongevqle

Dry Creek Lumber Sales, Rio I-inda, captaincd b1' Keith Ross and Kcnneth Chesnut, recently opcnecl its second branch yarcl rvithin thc past year. The new yard is locatecl at Orangevalc, a fast-grolving suburb of n.retropolitan Sacratnento. During 1956, Ross ancl Chesnut opened their first branch yard, lrnorvn as Lumber Corral, at 4545 Auburn lllvcl., in Sacral'nento.

When 0rdering PLYW00D, remember . . YtlU

(Tell tkem )tou sall it in The Coliforn'ia Lumber Mercltant)

Doug. Fir Redwood Sugor Pine Ponderoso Pine

'Frosty' Foster New Sqles Monoger of Sourhern Gqlifornio lumber Sqles

F. W. "Frosty" Foster, popular young lumber sales executive, has been named sales manager for Southern California Lumber Sales, Monrovia. I{e is also representing Ivory Pine Company, Dinuba, California, exclusively in the southland.

A graduate of the University of Southern California, Frosty spent two years upon graduation at the Ivory Pine mill learning the lumber business from the mar-rufacturing and grading end of the business straight through to sales and shipping. Following this part of his education he returned to Los Angeles and joined the sales staff of Tarter, Webster & Johnson, where he spent three years contacting the dealer trade throughout the southern counties of the state. He has a well-rounded education and experience in business administration, advertising and sales. Southern California Lumber Sales ofiers a con-rplete service to flush door manufacturers and retail lumber dealers.

E. M. Howqrd lnto Refoil Line

Everett M. Howard, purchasing agent the past four years for the Ready Hung Door Manufacturing Co., has taken a leave of absence, as of March 1. Howard said he would devote his time to his retail building material business, The Cottage Building Products, at 9460 Sepulveda Blvd., Sepulveda, California, in the San Fernando Valley. Mrs. Iloward has managed this business for the past 18 months and has done an outstanding job building good customer relationship.

For the BEST in IOUVER DOORS and SHUTTERS

Manufacturer of QUALITY

Louver Doors, Shutters and Inserts in Various Species of Imported and Domestic HARD\7OODS and SOFTS7OODS

Aouilubl" io Storrdard and Special SizesStyles for Every Purpose

Distributed tttto"gfr t"g"lar channels only to Retail Dealers

Prompt, fnfIOUNf SERVICE

GOUPLETE LII|E AYAILABLE FOR PROTPT DELIVERY

tUarlitd

Plastic- Finished Panels

Georgio-Pocific Gelebrofes 2nd Anniversory crt SqnJose

The sales, office and warehouse staffs of Georgia-Pacific Plywood Corp., 345 Sunol Street, San Jose, gathered at the home oI Branch Manager Norm Rose, February 15, for cocktails and a cake-cutting ceremony marking the second anniversary of the branch. There were 14 present at the happy event, including wives of the San Jose personnel.

Many of those present were instrumental in originally setting up the warehouse in mid-February 1955. At that time the Georgia-Pacific warehouse occupied a little over 9,@0 sq. ft. on Sunol street, just across from Cheim Lumber Company. Since then, approximately 6,O00 sq. ft. of undercover storage area has been added to the original building, allowing storage of a bigger and more diversified inventory, including roofing products and a new hardwood lumber division, in addition to the complete GeorgiaPacific line.

As a result of its growth, the branch now employs two trucks for regular delivery service throughout the Santa Clara Valley region. Delivery service along the San Fran-

SAlIFORII. LU SSI E R, IJIG.

Worehouse

cisco Peninsula has been extended to three times weekly, and once-a-week deliveries are made to the Coast Counties areas.

NIMA Gonlinues Scholcrrships

The National Lumber Manufacturers Association will award special scholarships again in 1957 to outstanding college students majoring in wood technology or wood utilitization. Each scholarship will carry a cash payment of $500, travel expenses and ten weeks' on-the-job training in wood products research at the Washington, D.C., laboratory of the Timber Engineering Co., NLMA's research affiliate. The program, begun in 1950, encourages more of the nation's top students to seek employment in the private wood industries. The deadline for nominations is March 15. The on-the-job training will begin June 24. NLMA offers employment assistance to students who complete this course.

G-Pcilying (lefr ro righr): Jcck Todd, wcrehouse foremon; Norm Rose, mon' oger; Gordon fqylor, Peninsulo soles; Hermqn'Nye, worehouse supt.; Chuck Kessling, order derk; Ollie lce, hcrdwood soles monoger; ond Glodys Sinn, recretcry

Doabeb &aa /a*heo &. ?ac. wt otnntnt lEDWooD . DouGtAs

FIR vv

PoNDER0SA Ptt{E . WHITE FIR

MAIN OFFICE: (Mock Gites)

711 D Street-P.O. Box 7't1 o Son Rofoel, Colif. o Phone Glenwood 4-1g54 .

DISTRIBUTION YARD: (Arr Bondl

Highwoy 101 ' cloverdore, corifornio phone TWinbrook 4-231 2

Wiig Portner in lmperiql lumber Co.

Ray \\iiig (left), formcrly sales utanagcr of Sor-rtl.rern California Lul.rber Sales anrl representing thc Ivory Pinc Cor.npan1., Dinubl, California, has been urarle a. partner in Luperial Lunrbcl Co., Los Angeles, tlith hclrrlrluarters at 3.5.10 North Fig'ucroa Street, lrccorclirrg to Ursin Pe rl<ins, st'rrior partnet' oI thc rvholesalc lrrnrber co1-lccr1r.

Ilay is rvell i<r.rou,u in u.holesaler lnnibcr sales in thc Los Angclcs area, having sl)ent thc past 10 years scrvicing the cloor rlanufactrrr-ing ar-rcl rlealerr trarlc in this territori'. 1n additiotr to soft*'oo<1 clistribution, Impcrial l-umber also offcrs a cor.npletc line oi clourestic ancl irnirorterl hardu-oods on rlirect shipmcnt basis.

Roods Receive 5olo Freight Rqte Hike

'flrc ICC approvecl r 5o/o increase in railroarl rates anrl charg'cs ir-r Southern Territorr-, u'ith certain hol<l-dor,r,ns and exceptions. The ICC ortlcr :Lppror.cd a holcl-<lorvn to 6 ccnts per 100 pounrls for "lur.nber ancl articles listecl in tariffs taking lrrmber rat('s." r\ hold-cloi,vn <tf 7 crents per 100 lrorrncls u-as appror-ec1 for brril<ling r,r'ootlr,r,orli ancl n.rillu-orli. The ne u. rates lr-cnt into cffect on Februarv 23.

Phone: CApitol 2-1934

Teletype:

PD-385

Son Rofoel 25

OAK, BEECH, ond frIAPLE FIOOR|NG Brodley Unit Wood Block Flooring Higgins Lqminoted Block Flooring Ook Threshold ond Sill Cedor Closet Lining Truck Body Lumber ond gfokes

FIR CEDAR HttttOCK REDWOOD 5PRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Your Inguiries lor Wolmanized aud Creosoled llnber, Timbers, Poles anrl Piling

Phones: PL 2-3796 TH 0183

CALIFORNIA BUITDING PERMITS FOR JANUARY

City

Alameda

Arcatlia

Atherton Auburn -\valutt Azusa

Iialicrsficld

llanning

lJcll

Ilelrnont

Renicia

13erkeley

Ji cverll'

Alameda (-oullly Albany Alhanrbra Hills

Rrawley

Burbank

l] u rlin garr e

Calexico (-a rnr el Chico

Chino

Clrula Vista

Claremont

Coalinga

Colton

(-ontra ( usl:r Count)- ..

Coron:r

Coronaclo

Cul'r-er Citl'

Dall' Cit-v

Dclano

La Mesa

La Verne

Lindsay

Lodi

Lompoc

T-,,ng Bcac)r

L,,s .\rrgelcs

I.os Arrgclcs Count-v

I-os Gatos

L1-nwoor[

Xla,le ra

tr[arr]:attan Beaclr.

\ilarin County

X'Iartinez

\{ a11-sville

trlcrrlo Pallt

trIountain \rierv.

Napa

National Citl'

Negi'port Ilcach

North Sacranrcnto.

Oakl:urtl

Oct.arrsitlc

Orr t ario

Or:rrrgc

O-rrrar,l Pacific Grove

.[)alo Alto

Palos Verdes

Pasarlcna

l'aso Robles

I'iednront

I'ittsburg

Estat cs

l.'laccr Count]' .....

l)onrona

l'ortcrr-ille Rcdlands

Itetlondo

Redrvood

Richmond

Riverside

Riverside Cortntl'

San Ilruno

San Carlos

San Clcrncnte

San I)icgo

San l)ic[o Countl'

San Fcrrrarr,lo

San lirancisco

San Gabriel

San Joaquin County

Serr Josc

San J,eandro

San Luis Obispo, San I,Iarino

San trIateo

San }Iateo Countv

San Pablo

San Rafael

Santa Ana

Santa Barbara

Santa Clara

Santa Clara County

Santa Cruz

Santa \'[aria

Santa trfonicii

Santa Paula

Santa Rosa

Seal Ileach

Seasitlc

Seh.r.ra

Shast:r ('ounty

Sicrra \'l arlre

Solano County

Spttialty,,llill*"rh''-, Quolity ]ltrtltonlite

Koll's Columns - Rqils - Turned Bqlusfers - Stqndqrd Pqtterns

CENTRALTY TOCATED - EXPERIENCED PERSONNEL _ FAST SERVICE

Oarqtu4nl lrfi,lkoala eo,

Formerly W. A. Koll Planing Mill

I463 EAST 223rd STREET . TORRANCE, CATIFORNIA

Rusty Gill Wirh C. P. Henry Go.

Ventura County

Vcr.o.

Visalia

Wasco

Watsonville

West Covina

Whitticr

\rreka

Yuba City City

Douglas Flagstaff

ARIZONA BUITDING PERMITS

Maricopa ( ountv

I\l esa

Phoenix

Pima County

Tempe

Tucson

Winslo'w'

Yuma

Fullerton, Calii. t'ity

izcd l 23-lot srrbdivision drir,e, u'ith 20,000 sq. ft.

I'lannins Contnrission has artthorat the u'cst crrcl oI I-as I'almas minimum lrits.

Rusty Gi11, a cluarter-of -a-ccntury man in Soutl-rern California lumbcr sales, has joined the staff of C. Ir. Henry Co., pioneer Los Angclcs u,l.rolesale lun-rber firrn. Ilusty fornterllr 1xu,11.6 the sales clepattn-rent atIlartin llros. Rox Cor.r'rpany and lras been identified in thc clistribution of ri,oocl procltucts u'ith several oi tlre large concerns during 1lie tinre hc has been selling in the southlantl. Hc has 1-rad experience at all levels, starting in production, shipping, to salcs.

Jor Tnnrv-lllorEsArE Luurrn Wholesqle ond Commission

I represenl Angelus Hqrdwood Lumber Co. for qll IMPORTED ond DOMESfIC FlordwoodsCcrr Loqds, LCL or Stopover cqrs for partiol unlooding. ***

I Represeni KLAMATH BASIN PINE MlttS CO., who furnish the best Soft Text. Pine ond OG Inlqnd Fir to be hod in lhe USA roduy. Also Bqte Lumber Co., mqnufrxcturers of good Old-Growth D.F. Industricrl CTEARS crnd crlso Full-Sown. Also CASCADIAN lumber Mills-ond mqny others.

Ofr. 67A0 S. Alomedo - L.A. | - Ph. Ludlow l-O778

ZF,ESMANITH$1

Rcte-Position wcrnted $2.00 per column inch

All others, $3.00 per column inch

Closing dstes lor copy, Sth cnd 20th

_HEI,P WANTED_ ARE YOU THIS SALES EXECUTIVE ?

WANT ADs

IF YOU are an ambitious man of proven sales-executive ability in Retail Lumber (S. F. Bay Area) and you believe your present connection does not ofrer you sufficient challenge, opportunity or remuneration

IF YOU believe you can successfully promote and manage the Retail Sales Division of a large, established and growing lumber operation possessing the facilities, material, policy and business integrity necessary for success in this field .

IF -YOU appreciate good working conditions, salary and bonus commensurate with your performance and the addetl opportunity of possible eventual participation in stock ownership. .

THEN WRITE without delay, giving all pertinent information; education, experiencg salary earned, etc. Your reply will be held in STRICT CONFIDENCE. If you prefer, furnish only your telephone number and persona'l interview can be arranged.

Address Box C-2603. California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

FULL.CHARGE ACCOUNTANT WANTED

Excellent opportunity for qualified man or woman. Must have good background in accounting, credits and collections. Send resume of past earnings and employment. CONFIDENTIAL.

EASTSHORE LUMBER & MILL COMPANY

4821 Tidewater Avenue Oakland 1, Calif.

SALES REPRESENTATIVE WANTED

Large National organization requires capable representative, age pref-rence under 40 yrs., for L. A. territory. Prefer man with experience selling lumber dealers and jobbers. Attractive earnings, ialary, bonus, expenses, car furnished. Group life insurance, disability, hospital and surgical benefits, retirement plan. Our organization knows of this ad. Please submit complete personal and business history.

Address Box C-262O. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

MALE HELP WANTED

Experienced Sawyer for 7' Band Mill, riderless carriage with SelSet, located in Northern New Mexico. Daily production 50 MBF PP, WF anil DF. Permanent job. House available. WriteDUKE CITY LUMBER COMPANY

P.O. Box 1364 Albuquerque, New Mexico

OPENING FOR SALES MANAGER

L. A. Wholesale Distributing Yard has opening for Sales Manager with thorough knowledge of Hardwoods and a clientele. Good salary plus percentage of profits to right man. Correspondence treated confidentially.

Address Box C-2604, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN WANTED

Well-established Plywood Distributor needs a high-type salesman with experience in So. Calif. area. Write giving background, age and salary expected.

Address Box C-2589. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Nomes of Adverticrs in thir Doportment uring o blind addresr connol be divulgcd. All inquiricr ond roplicr should be oddressed to key rhown in thc qdvcrlitcmcnl

POSITION WANTED

Office man, capable, experienced. A bit on the older side, but has plenty of KNOW HOW for any inside job. Retail yard or wholesale office. Order desk, estimator, telephone sales, etc. Do not drive, require place in L.A. convenient to public transportation. Available now.

Address Box C-2576, California Lumber Merchant

108 W. 6th St., Room 508, Los Angeles 14, Calif. -

Experienced, energetic young man with 8 years' expe,rience as Manager, Asst. Manager, Salcs Manager, Remanufacturing and Wholesale in Northwest. Well known in NW 'lumber industry. Desires position as Junior Exec. Presently employed.

Address Box C-2616. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

EXTENSIVE SALES EXPERIENCE

in Plywood and allied products throughout Los Angeles area, Excellent relationship with majority of major distributors. Interested in position vrith fuU representative-Domestic or Import.

Address Box C-2605, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

PART TIME CONTROLLER_

Experienced lumberman, available for limited engagement. Will supervise your bookkeeping, prepare your financia'l statements, and attend to all your tax problems.

Address Box C-2618, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

andSffESFOn SAI^E/LEASE-

-YARDS

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

1. A branch yard near Arcadia, established over 30 yrs. Ground and buildings $35,000; yard and office equipment extra; inventory about $30,000. Sales for 195f$156,000. A nice clean yard.

2. Three So. Calif. yards; one yard on R.R. lease for over 50 yrs.; one yard on owned ground; third yard on private lease. Price about $70,000, which includes improvements at all three yards, plus owned ground at the one yard; plus all yard and office equipment. Inventory will run around 9150,000 additional. If you want to sell your yard, give us a ring

TWOHY LUMBER CO.-Lumber Yard and Sawmill Brokers

714 W. Olympic Blvd., Los Angeles 15 Rlchmond 9-8746

FOR SALE-

Hardware and Lunober Business in the heart of the expandins West. Agriculture and Mining Center-Uranium, Coal, Oil. Sportman's Paradise. Will sell inventory and equipment at cost (approi. $5O,0O0) and will lease or sell land and bui'ldings on long-term contract, low inter-est rate. $175,000 annual gross with very low overhead. Onefamify ownership for 37 years. Good reason for selling.

Address Box C-2617, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

NEVADA RETAIL YARD FOR SALE

-POSITIONS

WANTEDWANTED: MILL REPRESENTATION

Excellent credit record, 10 years' experience in Southe'rn California area; good clientele. Desire mill representation for Fir and Pine. Other species well covered.

Address Box C-2619, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Phil Gosslin

Phone-Yellowtlono H77 4

For sale at cost of inventory & equipment, approx. $35,000, a retail Iumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200.000. Owner will carry land and buildings on ten-year contract or lease,

DOUGLAS FIR REDWOOD PINE FOR SALE

T. E. OTSEN CO.

Whofessfe Pacific Cocrsf Lumber Producfs

9538 Brighton Woy - Beverly Hills, Cqlif.

- - red Ofsen - - BROdShOw 2-7943

3.7 acres M2 on Right-of-Way. 354 feet along S.P. siding in North Hollywood. 20,000 feet of Industrial buildings fully rented. Resaw, 3 lumber dry kilns and $fu-ton Gerlinger. Going business. May be seen by appointment. Owner.

Address Box C-2615, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-EQUIPMENT FOR SAIEFOR SALE

ROSS Model 70 Carrier-66-57. Like New condition.

SCHLOEZER & HARR

1465 Folsom Street, San Francisco 3, Calif., MArket l-4564

I'OR SALE

Late model Lumber Carrier-excellent running condition. 66" Blocks, can take 56" Blocks. TERMS.

1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881

FOR SALE.-

One 1952 Gerlinger 16,000-lb. Fork Lift. Good condition-$4,5fi).

One 1955 Gerlinger 20,000-lb. Fork Lift with Log Kickers and heavy forks. A real buy at only $7,500.

STAGECOACH LUMBER COMPANY, INC. Route 1, Box 56, Gold Hill, Oregon-Phone: Medford 2-5281

FOR SALE_USED LIFT TRUCKS

Reconditioned late model 8-ton capacity Gerlinger; like new, 90-day warranty; also a ISHT Ross lift with offset carriage and 60/'forks, Serial No. 5081.

BURNABY ANd WILLIAMS

STate 5-6561 STanley 3-2060

SAVE! FOR.K-LIFT BARGAINS 5AVE!

Urcd Good, Rcconditioned or Rebuih & Gfd. 2,OOO-|5,OOO lb. cap.

Gibron . 6,000-lb. Copqcily, hyd. tlrg. pncu. lirct Clqrk, l95l 6,000-lb. Cqpoclly, pneu. lirot losr 19 HT 6,000-lb. Copqcity; raconditioncd

Clort , 6,000-lb. Copocify, rcbullt ond guorqnlced Clork . , . 3.000 qnd 4,000-lb. Copqclty; racondilloncd

Towmolor tT56 6,000.1b, Copqcily; robuilt ond guorqnlccd

Big Discounts on New Surplus Porlr for All Mokes qnd llodels of Forklifts

NEW CONTINENTAL ENCINES FOR TORKIIFTS AT BIG DISCOUNIS Fit GlarkTowmolorRoss. Stock limited.

17 CFm Port. Compretsors, Rebuilr .......---------........-$375

HOITYDA!E, CAIIF. METCAI.F 0-3r05

CA RGO RAIt

TRUCK & TRAItER, -SPECIAI. SERVICES-

- - Don Jewett - -

*ff* LABOR CONTRACTORS

EXPERIENCED Yard Help available to work by the hour on a day-to-day basis, at your yard, compound or railroad spur. Men dispatched daily for sorting with grader, unloading, sticking, shed & yard stacking, helpers, load building, clean-up & tail-off men, etc. Contractors for full yard operations. Established 1943.

CRANE

& CO. Agency

5143 Alhambra Ave. Los Angeles 32, Calif. Phone CApitol 2-8143, Collect

FOR SALE

LUMBER STICKERS-2x2 and 1x4 't8" long. A bargain price on 6O,00O of these.

STAGECOACH LUMBER COMPANY, INC.

Route 1, Box 56, Gold Hill, Oregon-Phone: Medford 2-5281

B UY-SELL-REPAIR-SERVICE

Fork Lifts and Straddle Trucks. Complete shop and 6eld service. Ponable Wclding, Special Fabrication, Steam Cleaning and Painting. Scrvice Available 7 Days a Wcek All work guarantced. COMMERCIAL REPAIRS AND SERVICE

Itl5 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

How Lumber Looks

(Continued from Page 1)

ments 159,313,000 b.f. Orders of. 73,664,000 feet were 3.1/o above production of 71,475,0A0 feet in the 112 mills reporting to the Western Pine Assn. in the week ended March 2; shipments of. 69,248,UJ0 feet were 3.2/o below but all were over the previous week ended Feb. 23 . . The 15 mills reporting to the California Redwood Assn. for January showed production of 39,730,000 feet and shipments of 36,514,000 feet. Production was 2,000,000 feet above December but 3r/s milllon feet below January 1956; shipments were 6r/3 rr.illion feet above December and. lll million feet above the previous January, when the NWP was shut down from flood damage. Orders received in January were one million feet more than s-hipments, and orders on hand Jan. 3l were 51,962,000 feet; stocks, 397,684,000 feet The Southern Pine Assn. reported for l0l mills in the week ended March 2: production, 18,215,000 feet; orders, 19,113,000 feet; shipments, 19,295,000 feet.

The plywood picture was still poor as February ended, with the mills of Coquille Plywood, U.S. Plywood, Roseburg Lumber Co., Simpson Logging Co. and the Long-Bell division of IPC all on shortened work weeks till demand rises again. Georgia-Pacific Corp. officials also planned a curtailment of production to a 4-day week as industry-wide orders trailed production by 17/o in the week. The 117 Douglas fir plywood mills now have a production capacity of 126,965,000 sq. ft. per week, 16/o above the 109,062,000-feet weekly capacity of the lll mills operating a year ago.

Pacific coast waterborne lumber exports totaled 78,040,436 feet during December-4 million feet above the previous month but 20 million feet below December 1955. Exoorts in 1956 totaled 979.444,982 feet, compared to 1,424,7A3,897 fiet in 1955. Domestic shipments in 1956 totaled 2,801,217,120 feet, compared to 2,040,104,873 feet in 1955. Domestic shipments during December totaled 136,994,863 feet, compared to 130,425,320 the previous month and 135,872.139 feet in December 1955.

pqrroaah

Wendell ("Lucky Buck") Paquette departed his Lumber Sales Company ofifrces for a Humboldt county mill trip a late-February week.

Hac Collins, Twin-City Lumber Co., exec, and his wife "Nonie" returned to their Marin county home March 3 after a month's business-pleasure trip to the east coast, during which they boarded the TSS Olympic in NYC for a 2-week cruise of the Caribbean (calling on mill connections?).

Horace Wolfe of the Marquart-Wolfe Lumber Co., Los Angeles, attended the Western Pine Assn. annual in San Francisco early this month.

Bob Smith and Fred Turkheimer visited mill accounts in Humboldt and Mendocino counties earlier this month for Twin-City Lumber Co.

Jack Pomeroy flew to Philadelphia March 5 to attend a meeting of the NRLDA Exposition committee, 7-man board of which the LMANC executive is a member. Philly hosts the NRLDAnnual this Oct. 7-11.

Ken Conway of the Holmes Eureka Lumber Company's L. A. office spent a recent week in Eureka discussing mill and sales matters.

Earle D. Bender spent a mid-February week visiting northern California mill connections for his Oakland wholesale business.

Henry Winfree (the front half of Winfree & Tynan), San

Francisco, spent a February week seeing his mill principals in the Eureka region.

Jaik Butler, manager of Dant & Russell's rail department, left his Portland headquarters Feb. 24 lor an extensive business trip over most of the U.S. and is due back late this month.

Harry West, SoCal door, plywood and lumber salesman, was passing out the Havanas earlier this month to signal the addition of Danny West (6 lbs., 5 oz.) to his family Mar'ch 5.

Fred V. Holmes, president of Holmes Eureka Lumber Co. was in southern California on business for several days this month.

R. E. Byard, Jr. and Stan Dick, visited the mill connections of Trinity River Lumber Sales Co. in the Humboldt county area the week of Feb. 4.

Knute Weidman, head of the Roddiscraft l-umber division's ofifice in Palo Alto, and his wife Virginia took a midFebruary holiday week at the Reno Ski Bowl.

Jim Barron, genial general manager of Sand Door & Plywood Co., Los Angeles, reported back on the job after surgery earlier this month. He says he is feeling fine and the "overhaul" was highly successful.

Simpson Redwood Company's Dave Davis returned to his San Francisco offices Feb. 16 from a flight to Columbus to attend the ,convention of the Ohio Assn. of Retail Lumber Dealers.

ADVERTISERS INDEX

*Advattlrlng

--....--.--------- 't

Firk & llo$n -..-.--.------ * llqle E Pqrklnr -...-..-----45

Foutain Lunba? Co., Ed --...-..-.--------..-* Mople Bror. --.-----...------*

Foret Fiber Productr Co. -...--........------....15 llqrqwrt-Wolfe Lumber Co. -....-...---.-...--.--50

Freemon & Co., Slephen G. .-..........--.---..-- * liqrh Wcll Product:, In(. ..--..-..--.---..-..----66

Fry Roo0ng Co., Lloyd A. ..-.-.----.-..--------.-13 llqrlin Plywood Co. --..-----.-.-...--.-..--.------...-- 't

Gqffeher Hordwood Go. -.-.--.-...-..... -.-....-...67 llcon.Suppliel, Inc' -----------'---"'-----'---"-"'*

Gqmerlil & Green tumber Co. ..----.--..- * MG.onjle .CorPorolion .----'-...."""'---"""'-"- I Gett Bror, & Go. .---...-.--..-...-.-- At ilctlick, Joe -"'--"'-"--"" I Georgio-PaciffG co.p, .....-..-......-..-.--........::; McCloud Lmber Co' """"'*"""""""""'-'52

Glob; tnrl. of Gqlii.. f*. -....--....---..--......Cf lleier ,Lumber. Co', Herb """"""" "- ""- | Goldsn Gcle Lumber Go. .......- -....-......- * ll:Tg,tl Co'.' The --"-'-'--"-'-'-"-'-"-'--"-'-'-"""' I Gi.itii-Xcaing Lmber Co. --- ,n '||iddlelon tmber Co', Bob """""'-""-'-"' i c*"r rii lriu.i sJ.r ---.-..::::.....:'; ltiddleton tunber Sqler, o' t' """"'--""'so lioo.e Dry Kiln Co. --.-..-......--...-......-.......... *

Holey Bror, ----..-.-..---.--.22 ilount Whitney Lumber Co. -..--_-_.-__------_.-.-l. Holl Co,, Jomcs l. .--.--. - .-.. -......-. I Mvtwl itoutding md Lmber Co. -._...--...-31

Hollino ltlckin Lunber Co. r '

Hollmqrk Lumber & Plywood Go. .-.---.....- lt Notl'-Americon Whlse' Lmbr' A:sn' '-------'t Hmmond-Cofif. Redwoid Go. -.------....O.A.C, Neimon-Rced Lumber Co. .-..-.-..........-....--26

Horbor Plywod Corp. --...-..-------..---------.... * New' Hotold A' ---"""""""""""""""'--""" t

Horrir Lurirber co., i. r. --...-....----.......-..55 Newqui3t. Jmer W' """'-"""'-""'-""-'-.'"' rt

Hecin, F. L. Lumber I Olr"n Cmoonv, T. E. ...-.----------..-.- ..--..-.--.-ll

Hedfund Lmber 5olcr. Int. .--.--..-...-...--.---57 Oriqlnol liillwork Co. ..--__-,--.-----.,.--.---_-...69

Helmr-Brom Lmber Co. * Orqiood, Roberl S. -.-.---...-....-..-..-..-.-.-...---. *

Hlron Lmbet Compony _-------.-.........-..-.71 Ort-iln9 llonufoctsrlng Co. -.--__-_.---.-........--59

Higglnr tumber_Co., J. E. .,-.---....-..... .-^: Oxforii Lumber Co., iex.-.--.-.----....--.-....-..*

Hifl & Mortd, Inc. .....-....-.---.----.--.-..-.-..---27

Hobbr Wqll Lumber Co. .---_--.-,.-......-...--.-..51 Poclftc Cenent & Aggregote!. Inc. --...-...-64

Hogm Wholesole Bldg' Mqteriol! Co. .-.. * Poclic Fi' 5911 --.--.-..-.."-"-'-'-"'-'-""-'--'-- 'r

Hoiiow Tree tedwooj Co. * Pocifir For$l Produclr. lnc. -.--.------...*

Holner Curcko lumber Co. * Poclft lumber

Hufi Lumbei Co. -.------__----_-,--..-

Poclf,c-Wood Prodccts Co. .-...-..........--.--.-- :t

* Pqck liyq Tra Fqm P.oductr .-..--.-......-.-*

Hyrter Cmpony .----------- * Povl- BunyonLmber Co. ---.-.-...-....--------.--21 fndu,r.iqf rumber ......"..-....-..".... . t? 3*ffi"rt'*li'",tE;.'._,,.._............_...._....... I fnfond Lumber co. --.---.--.-.-.........- .-.......-?2 mitiipr Iunbei Co., O, C. -...--.-.._-._.._-_._--_ac

Inlemotisol tmber & Plywood Co., Inc. 47 piippi Co,, ft" ..---.-....*

Joffy Giont lumber Co, -------------------------.--6 Pruden Produc|l Co. ..'.-."...--.-.'....'..--...--.-'.-- {t

Johm-Movllle -Corporolion :...-........-.-.-. I f"a Gedor Shingle Burequ --...-.....-._-...-._-.rt

Jones Hordwood & ptywood Co. .........__...... I i;;"i-D;;, tiilp_v ...,...........-....._..-_.,_...__ ,

Jones Mchinery corp., fronk E. ....._...... I i;i"ti rinit"=i'ilrv"L, lnc. ..........-..._..._... ,t.

Jordqn Sqrh & Door Co., F. l, ---.--.-----.... Ricci & KMe lumbel Go. ---...,------_---_--_---5O

Kelley, Albert A. ------.....-.-......----.--------.-.-.--54 Robertt Lmbst Co., Flitz -,...-----.-----------.*

Koehl E 3on, John W. -...--....-.- 't Rockport Rcdrood Co. -...-.-...-....-,--------...-. 'l

Tqcomq Lumber 3oles, Inc, -...--.---------------21

Tolbot Lumber Compony ---.------.-----,--,-,..-.33

Tordy, Joe .---.--------..-.....69

lorle., Weblfer & Johntoi, lrt. -....-..-.....1O

Toylor lllillwork & Stqir Co.' In(. .--.---..-..34

Tomolot-Ge.linger ......----.---.---....-............. *

Trimgle lumber Co. ---..-.-....,.-.----...-.--.-..-..58

frinity Rlver Lumber Sqle: Co. ----.-.--...-...61

fropicol & We:lern lumber Co. .-...-...---...-59

fwin-Cily Lumber Co. ---...-...--.-..-.-...-...-.....43

Twin Hqrbon Lumbcr Co. .-........-.--...-.....65

Tyrs Plywood, lnc. ........-.-.-....-..----.---.-.-,-.*

U. 5. Pf ywood Con. .-.--.-----.-,-..- -----.-------- 7

Union Imber Co. -----.--..--.-------,----,-..--.-,.-35

Upfon Cmpoy, The ..-.---...--.--.-.-...--.--.--.- |

Virqdor Co,, The -.-..-..-.---....-.----.---.--.-..--.. *

Virking Corp. --,-----.---....17

Vollrledl Kerr Lumber Co., The -.....-.....--..55

Worron Soulhwetl, Inc, ---.-.------.---..--...-....24

Wendling-Nolhm Go. .-...--.-.---.........-.-....-.-23

Well Cogt Lumbemen'r Atsn. ..-...-..----*

We!t Coqst Screen Co. -.---.-------.-..--.------31

Wqf Coct Timbe? Products AEency -,--.---62

Weslern Door & Sqrh Co. -....-.--.-.-...-------,.*

Wertem Dry Klln -.-.--.--...--------.----.-.---.--.-..-'*

Wesle.n Forerl Productr Co. -.-...-.....-....-.l'

We3lern fumbcr Co. ------.--..-..----.-.....--.-----" {

Wstern I$ill E Lumber Co. -..---.-...-...--..-..56

Weslern Pine AttoGiqtion -.-.--.-..--..-.-.----.--*

W$lorn Pino Supply Co. -----.--...--.------...- 't

Weslern Sfqler Plywood Corp. .--..--------,..-38

L. A. Dry Kiln & sto.ogo, Inc. -. --- l' loddircrcfl' -lnc' '-'..'-----'------'--------------------2o

Lomon Lumber co. --...-.-..--.-..----...----------,-.-i l"y Foterl Produ't' co' '------'-----------'-""' * Loky Plonky Ads ------,----.---.----. tt 3m lqfoel Lumber Co. .-....-...--.,..-----.-..-..-. 'l Lowence-Philipr Lumber Co. ,---..,-..--..--.-gl Soford-Lulrler. lnc. --...---...-..----....-..--.-....66 lerrell Lumbs Co. --..---......-----.---,-,.....--..-.50 Sqnto Fe Imber, ]nc. --..--..-.----..----..--..-.-. :t log-Bell Div.-lnlt. Poper Co. ......,...--.. * Securiiy Poinf lifu. Co.

Winton Lumber Whke Diltri., Inc.

Cqverrion €o, .--.....----.-....----,--.,,-

Wmd Lumber Co,, E. K.

Zeermon Plywood Co.

Ziel & Co,, In<.

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backed by one of the world's finest reserves of

Quality Control REDWOOD

One of the most exacting operations in the manufacture of Redwood lumber is the kiln drying process. The entire drying period of each kiln charge must be supervised. Frequent moisture checks are made with lumber samples from each charge in small ovens maintained for this purpose in Hammond research laboratory. Quality control here, as in all phases of manufacture, is a continuing process on Redwood lumber and products bearing the Ilammond stamp.

Specity Hammond certified kiln dried Redwood. Your fuatantee oI a supefior product in

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