fW0 0AAIllY IEADERS eyery

Store Needs

The Origincl Crystol Cleor Plqstic Spor-All purpose noturol ffnish in gloss or semi-gloss. Beoutifies ond protecis inside qnd outside.

Perfected REDWOOD FINISH-Now fortified wifh oddition of SRO-l0l for greoter durobility. Also mode in cleor ond colored.

These Redwood Finishes ore best by test. Contqins no Rosin. Mode exclusively of heot treoted oils.

Securily RoyclDuich Poini Mfg. Co.

162l No. Indiano 51., Los AnEeles 63 Phonc ANgeles 1.0358 "Royof In Qsqflfy-Dutcfi in Price"

Cqlqvercrs Promoles Lovegreen

The appointment of Harold A. Lovegreen as assistant sales manager of Calaveras Cement Company is, announced by Mel J. London, Calaveras vice-president in charge of marketing. Lovegreen will n'orlt directly with London and Williarn G. Jeffrey, Jr., dealer sales manager, headquartered in the company's San Francisco office. Lovegreen joinecl Calaveras irr February 1953 anrl, until recently, was stationed in l.os Angeles as white cement sales representative for Southern California, western Nevada, Arizona and Utah. He received an engineering degree from the University of California in 1948.

Horry Willicrms Buys Yqrd

Harry T. Williams, in the lumber business in Santa X{onica since 1920, has resigned his position with the Golden State Lumber Co. to open his own yard in Torrance. With N{rs. Williams, who is associated with him in the business, he will rnove his residence May 1 to Torrance, where he l.ras purchased the Torrance Lumber Company, taking over January 15. and renamed it the Harry T. Williams Lumber Co. as of February 1. He will feature do-it-yourself materials, hardrvare, lumber, fencing, insulation and plywood. Williams has been very active in Santa Monica civic, building and fraternal affairs for manv vears.

It is our pleasure to announce tbat ue baue iust been appointed. as a distributor of tbe popular Heatilator Fireplace Line. To promptly and adequately seroe yoa, ue utill be carryi.ng an ample stock ol all Heatilator unit sizes and. accessories at all tirnes.

Everyone recognizes the Heatilator unir as Ametica's Leading Fireplaceand with its many new improvements the Heatilator is easier for you to sell now than ever before. Most important, the Heatilator Fireplace is a high-profit specialty for you to handle, and you are assured of satisfied customers on every sale. r$Ze'll welcome your orders and your cooperation.

Big Housing Boom Forecqst for l95Os

Redding, Calif.-A housing construction boon.r dwarfing the one of the past 10 years is due to start in the early 1960's, W. E. Griffee, Portland, assistant secretary-manager of the Western Pine Association, told the annual Sierra-Cascade Logging Conference here Feb. 16.

"When the wartime babies now crot'ding our schools begin to nlarry, our country ahnost certainly will have to build 2,000,000 houses a year," Griffee declared. By way of comparison, he explained that post-war home building hit a peak of 1,395,000 starts in 1950 and reached about 1,330,000 units in 1955.

Griffee said residential construction "really calls the tune for the lumber industry," a6rd on that basis lumber business prospects for the 1960's are excellent.

The 12-state Western Pine region, now producing one-fourth of the nation's softwood lumber, is in a position to rneet increased future demands, Griffee indicated, because timber supplies are ample.

California is already the nurnber two tin.rber volume st;rte irr the nation, and Griffee pointed out tl-rat the new Tirnber Resources Review announced last Fall by the U. S. Forest Service showed the state had half again as rnuch tirnber as lrad been counted in the last appraisal in 1945.

He said the new estimates show "36/o rnore pine, 70/o more Douglas fir, 106/o rnore white fir, and an overall 56/o n.rore timber of all kinds" than in the official estimate of a decade earlier.

Much of California's timber backlog is or,ermature, and the forester-lurrberman indicated a need for action on the part of government agencies now and in the future to "open up their overmature stands faster and to permit as large a cut as the backlog of stumpage and the growing capacitv of the lands u'ill i usti fr'."

IWood Preservers Elecf

IRalph F. Dreitzler rvas re-elected president of the \\Iestern Wood Preservir.rg Operators' Association at the group's annual rneeting January 3l at San Francisco. He is vice-president ancl general manager of \\rest Coast Wood Preserving Co., Seattle. Other officers name<l ir.rclude James R. McGregor, NlcCorrnick an<l Ilaxter Creosoting Co., Portlancl, r-icc-president; V. C. I\'Ionahan, Cascacle Pole Co., Tacoma, treasurer, and Clrarles Craig, .I. H. Baxter Co., Portland, secretary. W. R. Bond oi Portland lvas re-appointed Pacific Northu-est field engineer.

USP Hosts Gobinet-mqkers

Don Braley, lvest coast manager, was host for the evening, Febrnary 20, when United States Plyvroocl Corp. entertained more than 100 members of the Southern California Assn. of Cabinet \{anufacturers for dinner and refreshments at an open l.rouse in USP's, Southern California headquarters, 4480 Pacific Blvd., Vernon. U. S. Plyrvood is an associate member of the SCACf{.

F,*F'B

Blue Diomond's uniform quolity chqrqclerislics ore importont to crqflsmen os well os owners.

UNIFORM CORE in hqndling ond noiling

UNIFORM TAPER in ioinl lreqlment

UNlFORl,l SURFACE in decorqlion

All odd up to improved opplicotion qnd betier wolls qnd ceilings.

Ambrose Sforts Golefs Plqnf

Ground has been broken at Goleta, Cali f., for a new plant for the Ambrose X'Iill & Lurnber Co. of Santa Barbara. The yard bought four pieces of property to obtain a 200-ft. frontage on Fairvieu' avenue between the SP traclts and lfollistcr avenue.

Pqcific Mfg. €o. Moves

Pacific Nlanufacturing Cornpany has reniovecl its offices and r,varehouse from the forrner \IcKinley avenue location to a nerv site on Leonis boulevard.

705 surr,ivors of the ill-fated Titanic on'ed their lives to 13 \\'restern recl cedar planked lifeboats.

Are You.,, BEHIND THETICTT BAI( In Your SIARCH /t ,., BUIIDING fRtAl,s

the most versotile JOIST HANGER everdeveloped

'ecofflpu v, ,f ANcHoRs

ELTMTNATE

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heovy strop hongers notching shimming

One size fiis ioists etom 2"x4" io 2"x12" sTocK oN[ stzE oNtYl

Wrtr. ,oday lor Dealcr Arrangcmanl

TlIllBm E]IGI]IEERING COrllPAllY of CAUf0Rl{lA Depr.56-E

4314 Callfornla Strcct, Stn Jrrnelrco 18, Calif.

IUT{/,BER HAUIING SPECIAI'STS

Locsl ond long Dislcrnce

Dependable Equipment - Reody to Rofl

Single Rigs - lruck & froilers .

CATt

ADqms l-9266

(ler Frirz Hqul Your Lumber)

Servlng fhe Lumber lndustry Since 1946

GAiIER(I]I TRUGI(IilGN

1926 East 25rh Street Los Angeles 58, Coliforniq lnG. a

DOUGTAS tlR' PTYWOOD o Interior & Exterior TYPes i?liItTf'ruwiJ:::^

$e'i.,..l;'J$ ,,'s;xsl " .' ::: : iidtt*u PRoDucls o shineles ' felts ond Cootin9s rNG pApERS . FORTIFIBER' BUII 'fi;;ni fu onket Insuloiion liliiiinoN-G' cushiontone i}rtrl.il Tiles ' Building Boqrd o femlock Tile i*1.";;*5illf:Jf':'ii:: iiiio, rt* Fl' N.1?lEJJ,l'r" :i:11:

Boord Producis

Dek

E-ittutn BoARD PRoDU.TS ' GvPsum Woodgroined Boord

Iiirlil IEED o "FiresloP" GYPsum

Boqrd iiiig, Jtt 31+i:' u' ::: : ^ l6iiititio ' GENEvA srEEt co ' Nqils l'sigtllr.ur'*':::::::: tciitnn oooRs ' HoLLYwooD idiiiinrrroN DooRs

RAymond 3-4861