LUMBER

DIfGDLMAIftf SPRUCE o D0UGIAS fIR o R[I!W0OD and PIIfE Rqil or Truck-ond-Troiler

Horqce WolfeR. J. (DicH MorquortSterling Wolfe

1680 Norrh Vine Slreel, los Angeles 28, Colifornio

HOllywood 4-7558

DAvenporr 3-1149

TWX LA 1162

1436 El Comino Reql(P.O. Box 2361- Menlo Pork, Colif.

TWX: Pqlo Alro Col I O8 graph. The telescriber rnachines pinpoint respor.rsibility and redrrce errors, benefitting both customers and the company. As an example, nines are not mistaken lor hves, as had previously happened r,hen messages lvere sent l>1- telephone and transferred to charge tags. This has elininated the costly and unhappy results of u'rong iten-rs and inaccurate quantities being delir.ered to customers.

Another advantage is in the virtual disappearance of idle conversation, as personnel tend to streamline their messaiges to the bare essentials.

Sell REDWOOD TANKs for Economicql Storoge

Aulomotic Wcter Sy:fems do foil, ond then wqter is cl a premium. Rcdwood Storoge Tonks or. the mo.t economicql. Initiol cost is lower, ond lhey have o longcr life. Redwood hos high insulotion volue; keeps wcter cool. Redwood is resistont to fungi and insect oltqck. Furthermore, we con give immediote delivery.

Complete Your Line wirh REDWOOD TANKS

The lumber company also reports that bv decreasing inter-office communication time, 'rvith the use oI the TelAutograph Telescriber System, more time is devoted to handling customer telephone calls. The seven trunk lines \\,ere so constantly busy that customers had difficulty getting a call in. With the same number of persons handling telephones, White Ilrothers can now give its customers more efficient and virtually instantaneous service.

Being "first" u,ith an ir-rnovation or a new idea is nothing novel for White Brothers. E,stablished in San F'rancisco in 1872, the firm rvas among' the first to install telephones in the early days. It \\ras one of the first companies to import Pliilippine lumber into the U.S. and built up one of the lirst inventories here of Douglas Fir plywood.

The TelAutograph system used in the Whitc Brothers installation is an electronic communication iustrument which instantaneously transmits messages u'ritten in the sender's or,vn handr,l'riting to remotely located stations in various parts of the facility, whether it be an office building, plant or r,varehouse. Messages are u'ritten l'ith a stylus ore a metal plate. The sender sees it reproduced in facsimile form as it appears at receiving stations selected for reception bv the sender.

Frqnk Heqds TelAufogroph Sqles

Jerry S. Frank has been named general manager of the TelAutograph Division, TelAutograph Corporation of Los Angeles, announced Louis R. Kurtin, chairr-nan of the board and president. Frank has served as director of rnarketing and also supervised the sales and leasing of TelAutograph Tele-scriber Systems for "Electronic Longhand." The firn-r, listed on the Nerv York Stock Exchange, is transferring its principal operations to Los Angeles, rvhere Frank is based.

We've "tost Face" AGAIN!

(But noi beccuse we didn't secure thct Knotty Peckerwood.)

Decrlers know we furnish on-the-grcde lumber - - ccrd the other dcry cr shipment got by without proper identilicction - -

But stcrrting todcry we will be using the new WBST COAST GRADING RI'IES crnd you ccrr depend on us Ior those 'Just right mcrterials."

Westock REDWOOD,TOO!

Jonuory Awqrds qt Record High

F. W. Dodge Corporation's reports of contract awards forfuture construction in the 37 eastern states set a nerv high record for January at $1,858,2 ,000. This was 25/o ahead of the previous January record set last year.

Awards for residential building totalled $694,392,Am, reversing a declining tendency whicl-r appeared late in 1955 and rising to a new record high,3/o above the record set in January of last year. This marks the fourth successive year in which new January residential records have been set.

Oronge Building Continues High

Santa- Ana- Orange county building this January topped December by I35/o and January 1955 by 76/o for not only the largest lanuary but also the largest single monthly building permit total in the county history. This year's January figure was $16,592,273, compared to $9,445,583 the same month last year.

Shosfcr Mills Sued

llenoanh'

Morris Tyre, president, Bel-Air Door Co., Alhambra, and Mrs. Tyre are on a combined business-pleasure trip to the Orient, having sailed last month on the S.S. President Cleveland for Honolulu, Japan, Hong Kong and the Philippines to visit business associates in Tokyo and Manila and arrange summer and fall shipments of materials for his manufacturing plant. They are expected back late in April or early May.

Frank H. Martell, San Francisco, was a recent visitor at the CLM office in Los Angeles. He represents the J. E. Higgins Lumber Co. as plant superintendent and was engaged in securing some additional machinery equipment. He reports that Higgins continues to spread out ir-r various directions and plays a bigger part in the hardwood trade of the Pacific Coast than ever before.

Bert Cole, vice-president in charge of product sales for Atlas Plywood Corp., Boston, was a recent southern California visitor in company with Robert A. Muller, president of the plywood firm, on a swing around the U.S. While in the west they visited Davidson Plywood and Lumber Company plants with John Eells, vice-president in charge, in both San Francisco and San Diego. Following a Los Angeles stay, they returned via the Pacific Northwest where they visited plywood producing mills.

Sherman Bishop, sales manager, lJnion Lumber Co., returned to his San Francisco offices the first of March follorving an extensive trip through the east and midwest.

Ilorace Wolfe, president of Marquart-Wolfe Lumber Co.,

Iust Ccll

OUR NIIMBER When You Need GOOD TIIMBER

Heron Mills, Inc. and Rocky Mount Mfg. Co., two Shasta county lumber mills seized by the Internal Revenue bureau for $50,000 alleged back taxes, have been sued by 51 employes who claim $18,148 in back wages due. Suit asks a lien on 2 million b.f. of logs and lumber owned by the mills.

7221 E. Firestone Blvd., Downey, Gqliforniq

TOpaz l-1281

LOgon 8-6659

A Profitable Do It Yourself Votuivie

By the fime you reqd this the biggest home improvement promotion in history will hqve stqrted rolling. Throughout the yeor you'll reod fhis slogonOHI - '56 .. the yeor to FIX!

We'd like to tell you how to lie in with products like these: tCA