Horbor Plywood Corp. of Colif. Believes Selling Retoil Is rhe DEALER'S Business f,

"We do not sell retail-that's YOUR business !"

With Harbor Plywood Corporation of California, this is an established policy of selling through retail lumber dealers and is a oart of the comDany's creed.

dealer policy, rvhich is Harbor sales oftices.

Today, as Harbor embarks on the biggest advertising campaign in its history, this slogan has proven its value, according to Mal Hill (left), manager of the Harbor firm rvith offices and n'arehouse located at 3@5 Third St. in San Francisco. Since 1937, t'hen Harbor at San Frarrcisco \\'as itrcorporated, it has gro\\'n to become one of the major distributors of plyn'ood products in Northern California. Much ot its grorvth can be attributetl to thc retailalso rigidly adhered to by other

Harbor Plyrvood Corporatior-r, s'hose home offlces are located in Aberdeen, Washington, is oue of the largest mantlfacturers and distributors of plyu'ood proclucts in the country. In addition to San Francisco and Los Angeles, Ilarbor has 1O other sales rvarehouses throughout the country. Mal I{ill became manager cif the S:tn Francisco rvarehouse last April following his transfer from Chicago. In addition to its plyrvood lines, Harbor oI San Francisco distributes other rvell-kno'ivn products throughout the northern half of the state from Visalia north to the Oregon ltorder, and from the Pacific eastward to Reuo, Nevada.

"In keeping r'vith our desire to lend every aid possible to assist the retail dealer, our current extensive advertising campaign is a good example," stated Hill. "It is a tremendous effort on behalf of HARBORITE, the best knorvn overlaid fir plyr'vood on the market today'

Our advertising explains the product's uses to potential users, preselling it for the dealer, and features the lumller dealer as the place to buy it. The promotion has developecl a tremendous demand in all fields for a reasonablv priced overlaid fir plyrvood."

In addition to HARBORITE, the company is well known for trvo other superior ply'ivood products, Super-Harbord marine type fir and Harborwave sculptured plyu'ood.

Known for Its Name Brands

The San Francisco sales 'ivarehouse is t'ell knou'n for stocking tl-re best name brands in the building material line. In addition to carrying some 625 sizes, types and grades of plyu'ood, they are jobbers for the follorving famous products: Celotex insulzrtion prodttcts, Mengel flush doors and St. Regis Panelyte.

Of recent origin, Harbor has been chosen by the Masonite Corporation to distribute its complete hardboard line. This choice carne about as a result of the quest by Nlasonite for a jobl>er rvith a policy of sales and service to the retail lumber dealer.

Also carried in stock in San Francisco are flush from California \Vood Products of Santa Rosa, complete lineof hardn'ood plvu'oods by rvell manufacturers.

doors and a knor'vn is the addition of Ced-O-Bord, a composition chip board manufactured by a subsidiary of the Eagle Pencil Company u'hich is used extensively as an underlayment by the sink top fabricating industry.

Representing Harbor on the road are some men lvell known to the dealers of Northern California. Covering the city zrnd north through Marin county is John Thompson, u'hile the E,ast ltav and Napa county are ably traveled by Bill Meinheit. A nervcomer to the Harbor sales force, who takes care of the needs of the Peninsula dealers, is Bob Young, while the Sacramento and the San Joaquin Valleys are servicecl b-v Dick Kidder. Bob Shelver travels the Redrvood High\\'av up to Crescent City, in addition to his duties-which take most of his time, running the Harbor order department.

Offers Free Delivery Service

The company oIlers free delivery service into almost all areas of Northern California and direct shipments from California mills. utilizing Harbor's orvn truck service. They operate three full-time trucks, i.e. trvo tractor-trailer rigs and one smaller ts'o-axle rig, for clrrick service into the Bay area. The San Francisco u'arehonse offers 24-hour service in the entire East bay area and the l)eninsnla to San Jose.

Harbor at San l.-rancisccr plans to continually expand ancl offer more lines of quality products to its customers. Thc sales policy is a proven one and tvill stay n'ith Harbor.

"We are I'ell arvare," said N{anager NIal llill, "that in many cases the distribution of plyrvood to the builder tends to circnmvent the retail lumber dealer; horvever, .r,ve intend to string along n.ith our friends in the retail lumber business. \\'-e sincerely believe that lvhen the present boom oI principaliy nel' construction l.ras run its course, those same builders n.ho once bought direct will turn to the dealer for all of their building materials. The present situation of tightened credit is.a forerunner that bears out the truth of the philosophv."