Whire Brothers Expedites CustomerService wirh

TelAurogroph

Trons-Boy Telescriber System

-\ Bay area lunrber firm is cutting costs, speeding customer deliveries, and eliminating costly errors bv sending longhand messages beneath San I'-rancisco Bay.

The idea of sending handrvritten lnessages undertvater may sound odd to some businessmen, and perhaps a parodyon the once-famous ball-point pen story, l;ut it is r-ro joke to Don \\rhite, vice-president and general maltager of \\rhite Brothers, a $2,000,000-a-year lumber lrrm tr.hich long has 'been basecl in San Franciscci and Oaklancl.

-\ctually, \Yhite looks on the situatiorl as it harcl cash matter. He expects to reztlize savings of at least $10,000 lL vear bv using this nen' svstem, plus the vast intangibic benefits that u'ill result from iucreasecl customer good"l'ill brorrght :rbout bl' better service antl thc clit.uinatiorr o[ errors.

Recently, t1.re firm installed :L TelAtrtograph Telescribcr System to transmit a heavy traflic of sales orders and rlclir'ery instructions via cable betlteen its San Francisco aud Oakland offices. Previously, \\'hite Brothers had used toll telephone calis for such inter-office communications.

Nou-, for lvl.rat is believed to be the first such iustatrceand one of the longest, 15 miles-of an undern'ater hanclrvritten communications system, the lirm has realized substar.rtial economies from the saviugs of time of personnei u'ho fomrerly u,ere on the telephone constantly. N{or-rthly cost of the neu'ly installed telescriber system is about the same as the former cost of the toll calls (t'hich, of course, largelr' have been eliminated).

The real saving comes from man hours saved, r'ersus the stance, the purchasing agent saves three hottrs :t {xl' ; trvo hotrrs are saved by the yarcl superintendent; lf b1' thc sales n-ranager; one to three hours:r day lry tl-rc clcrks. lLlrtl a half horrr a day bv the accottnting departnlent.

This totals at least nine hours a day saved under (Continued on Page 65)

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