El Cerrito Lumber Company

American pine from Porana, Brazil, rvhich s'as dried and processed in their orvn plant.

^\ co-operative spirit goes through the rvhole companv. It is a close-knit organization rvith a friendlr', familv spirit. Responsible for this, to a large extent, is the manager. W. F. Doble. u'ho has been s'ith the companv since 19-18. Prior to that he had a long experience as a millman, and ran a nroulder ior 17 \'ears at the San Pablo Lumber Company in Richmond.

\\rhen Elmer J. Freethv rvanted a manager he picked Doble. The latter knes' everv operation. and could tell a man just horv to do a job. to handle a machine. or run one hirnself. for that matter. In addition Doble turned out to be a good business man. organizer and handler <if men.

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