GEORGE OOUGH tU MB A N D ER

One of the most prominent events in history which took ploce during the month ol Mcrch wos the estqblishment oI the United Stotes Militory Acodemy in the yeor 1802; thus ossuring us ol moximum protection in times such qs these.

I, lor one, om hoppy thct "Ike" is cm qlumnus ol this greot :nstitution becouse it gives me o Ieeling ol security to hcve q mon ol reql "know how" crt the helm ol our qllqirs when lhe "chips" ore down.

In lumber-we feel we hove the "know how" io properly service the Retcil Lumber Deolers ol Southern Coli{ornio-so'azhen you qre in need ol mqteriql to replenish your inventory, CALL DUnkirk 2-2214-we ore reody lo serve you with QUALITY FOREST PRODUCTS.

Oregon Forest Products Ltd. is a newly formed wholesale lumber firm with offices in the Pacific Building, Portland, Ore. The principals are Jack Ruble and Keith Harry, rvho u'ere both employed by the Frantz Lumber Co. of Portland. In 1951, IWr. Harry was with Gosslin-Harding Lumber Co., of San Leandro, Calif., selling in the Bay Area and Sacramento territory.

The company orvns and operates a mill at Parkdale, Ore.. and also represents other mills. They rvill operate in the .East, Midu'est and the Southwest where they rvill concentrate in California and Texas.

Scn locrquin Hoo-Hoo Meeting Mqrch 20

The San Joaquin HooHoo Club No. 3l will meet at the Basque Hotel, Fresno, on trIarch 20. Herb Thompson and Elmer Rau are handling tfe arrangements. Dinner will be served at 7:D p.m.

Frank F. Latta, director of the Kern County Museum, n'ill speak on the eaily historl- of the San Joaquin Valley. I\[r. Latta lias rvritten sdrreral books on the subject, among them. "California Indian Folklore." "Handbook of Yokuts Indians." and "Black Gold in the San Joaquin 1"alle1'," also numerous historical articles for the local papers and the Kern County Historical Society

Demand for oak fooring during 1952 was even greater in proportion to new housing construction than in the record home buiiding year of 1950, it has been announcbd by Secretary Henry H. Willins of the National Oak Flooring Manufacturers' Association

He reirorted that in the Southern and Appalachian regions, source of more than 90 per cent of the nation's hardwood flooring supply, shipments were the second highest in history. They totaled 957,il7,OOO board feet, all but aborit 5 per cent of which consisted of oak, which is used principally in homes.

"This output," said Willins, "represented a drop of only 6l per cent from the 1950 pealc of 1,025,762,W feet. Housing starts of 1,131,300, however, were olT 19 per cent from the 1,396,000 units reported in 195O.

"Analyzed in terms of shipments per dwelling unit, the output is seen as further evidence of ttre growing popularity of oak floors among home builders and buyers. To some extent, too, it reflects the fact that in 1950 there was a larger cxrry-over of unfinished houses than in 1952. The oak flooring required for completion of many late 1950 housing starts actually was not shipped until 1951.

"The record shipments in 1950 were equivalent to 734 board feet for each of the housing starts that year. With 19 per cent fewer homes started in 1952, shipments were equal to 846.5 feet per dwelling unit. Thus, in relation to the market potential, demand was 15 per cent greater.

"A tabulation of shipments for the first four weeks of this year indicates that demand will hold 6rm during 1953, assuming that housing construction materializes in the volume generally expected.

"Shipments for the period totaled nearly 75 million board feet, approximately 17 per cent above those for the corresponding period in 1952. The weekly average was neaily 2 per cent higher than that for the whole of l9S2r. This is significant, inasmuch as output normally is lower in fanuary than in the spring, summer and fall months."

Willins said the increasingly strong positionof oak flooring in the residential field is due in part to the nature of the present housing market.

"Housing gradually has changed from a seller's to a buyer's market," he explained, "and buyers consequently are becoming more selective. The easing of the housing shortage permits them to take their time about home buying, to purchase houses that meet or closely approximate their requirements."

With Trcvco, Inc.

Scott Gould, formerly with Winton Lumber Sales Company, has joined Travco Inc., San Jose, in the capacitv of sales manager. Scott has had many years' experience in both wholesale and retail and is well qualified to handle sales of qll species of West Coast forest products.

Pat Caddell, formerly with Door'and Plywood Jobbers, has moved to National City and will handle sales in Imperial Valley and San Diego County for Tarter, Webster and Johnson, fnc.

El Cerrito Lumber Co.

(Continued from page 26)

,lI-\Tll^TlLl'neaf l6alr lLu.lr.rben Dalles

350 E Street

Eureka, California

Phone - Hlllside 3-0858

P. O. Box 770

Teletype - EK 20

But the guiding spirit behind all of this is E,lrner _f Freeth1'. He rvorked his u'a-r' through the Universit-r-of Caliiornia. and the da1' he got out of college. started in the contracting business. His success has been continuous. The El Cerrito Lumber Companv had been iounded b1- _lohn Carrick l5 vears before its purchase b1' Freeth'r'.

Doble has an able assistant manager in James F. I)ohertr-. rr'ho has been s-ith the companv for sonre tinre except for a brief interlude during the s-ar. He handles the office u'ork, estimating and manv other duties.

The firm has gros-n fast under the present rnanagement.

New West Coast Directory

Portland. Oregon-Februarv-\\'est Coast Lrrmbermen's -\ssociaticn has available the 1953 "\\'here to Bu1'" rvhich. u'ith a distribution of 3-1.000 copies. is probabh' the most t'idelv used directorv of lumber manufacturers in the s'orld.

This nerl' edition sho's's the most recent personnel and address changes of mills u-hose production represents the major portion of the lumber produced in the \\'est Coast region. The listing includes sas'mills. rernanufacturers. fatrricators. u'ood pipe and tank manufacturers, glue-lanrinating plants and u'ood preservation plants.

The details gir-en are arranged to assist the buver in selecting the mills able to furnish the lumber that is needed. Detailed information ,rn capacities. equipmerrt and special services available. species and lumber itenrs manufactured is given. A valuable feature is the rough and surfaced timber columns u'hich give nraximum sizes available.

Copies are available u'ithout charge fronr \\-est Coast Luml>ernren's -\ssociation. l+10 S. \\-. Jlorrison Street. Portlancl 5. Oregon.

Harl Crockett, Tarter, Webster & Johnson. Inc.. is presentlv on an extended sales trip colerirrg Imperial \-allel' and -\rizona.