Southern California Retailers Will Meet April 7-9 at Los Angeles

The Southern California Retail Lumber Association will hold its 36th annual meeting and trade show at the Statler Hotel, Los Angcles, on Tuesday, Wednesday and Thursday, April 7, 8 and 9.

Among the speakers who will address the meeting are Robert A. Whitney, president of National Sales Executives, fnc., New York, N.Y.; Jerry F. Hoppe, sales promotion manager, Insulite Division, Minnesota and Ontario Paper Co., Minneapolis, Minn.; Bob Ringer, humorist-lecturer, Pasadena, Calif.; Dr. C. Oscar Johnson, Third Baptist Church, St. I-ouis, 'Mo. I and Dr. Kenneth McFarland, education consultant and lecturer for General Motois, Topeka, Kansas.

Tuesday evening there will be Open House for lumber dealers, employees, architects, engineers, contractors and prospective builders to visit the exhibits. There will be no charge, and there will be a drawing for door prizes.

Wednesday morning, an Old Timer's Breakfast Meeting is scheduled for owners, principals, and the key personnel of the retail yards honoring the pioneer lumberman of Southern California.

The Thursday noon luncheon will be sponsored by the Los Angeles Hoo-Hoo Club.

The annual banquet 'fi,ilI be held Wednesday evening, and the dinner dance, Thursday evening. An excellent entertainment program has been arranged for both these evenings.

The ladies are invited to attend all functions and they may register without charge.

The equipment and products exhibits will be a feature of the three-day meeting, and lumbermen are urged to visit them.

The Association o'fficers are: President, E. C. Parker, Patten-Blinn Lumber Co., I-os Angeles; Vice President, B. W. Bartels, Peoples Lumber Co., Ventura; Executive Vice President and Secretary-Manager, Orrie W. Hamilton, Los Angeles; Treasurer, C. Gilmore Ward, Ward and Harrington Lumber Co., Santa Ana.

Association directors are: H. Park Arnold, Fox-Woodsum Lumber Co., Glendale; Ralph N. Baker, Barr Lumber Co., Santa Ana; A. E. Fickling, A. E. Fickling Lumber Co., Long Beach; Thomas J. Fox, John W. Fisher Lumber Co., Santa Monica; Rexford L. Hall, W. D. Hall Cornpany, Inc., El

Cajon; Earl Johnson, Johnson Lumber Co., Altadena; Chester C. Knight, San Fernando Lumber Co., San Femando; I-athrop K. I-eishman, Crown City Lumber & Mill Co., Pasadena; Herman Loehr, John Suverkrup Lumber C.o., Riverside; Wayne F. Mullin, Mullin Lumber C6., Los Angeles; Peder J. Pederson, Downey L-trmber Co., Downey; R. C. Witter, Nutter Lumber Co., Pomona; C. E. Irving, WesternLumber Cr., San Diego; George Lounsberry, I-ounsberry& lfarris, I-osAngeles.

Executive Vice President Orrie W. ,Ilamilton says: ('The program is being built around cur€nt industry problems with emphasis placed on improved methods of profitable merdundising. To accomplish this we are btiogtg some of the Nation's best business minds to the meeting to take part in the discussions. Indications point to a record afrendance."