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Ernest Nelson succeeds Russ Castell in charge of .sales, Door and Plywood Division, Tarter, Webster and Johnson, fnc., Los Angeles. He has appointed as his assistant Ferd Loelkes, former general manager of Door and Plywood Jobbers. Loelkes r'r'ill cover a regular territory, along with other assigned duties.

Earl Tatman of the order department of The Pacific Lumber Company made a trip with Jim Hopkins, Northern California salesman, over his.territory. This has enabled Earl to learn more about the problems of selling Redwood to the retailer. He grew up in Scotia and attended the local schools, is the son of a foreman in the re-mill department and is a graduate of the Humboldt State College.

James L. Hall, James L. Hall Co., San Francisco, with Mrs. Hall, spends some time..in Tucson, Arizona every winter. His chief occupation while there is playing golf.

In line with their expansion program Floyd Scott and Ed Walsh, owners of Western Custom Mill, have moved their general sales and business offices to 4230 Bandini Boulevard. The new offices are close enough to the mill to afiord constant supervision of operations and production.

Jack Murphy, J. D. Murphy Lumber Company, returned thb end of last week following an extended procurement trip to Oregon and Northern California. While in Eureka, where he made his headquarters, he completed plans with R. M. Hoskins, lumber buyer, to secure and ship a steady flow of material during the spring and summer months.

Dale Goodwin, purchasing agent for E. K. Wood Lumber Co. at Los Angeles, recently made a trip to Susanville, Calif.

Chuck-Lember, D. C. Essley & Son, Los Angeles, is sporting a new 1953 deluxe Ford Station Wagon. Says he needs a vehicle u'ith plenty of space and seating capacity to accommodate his family of five-with additional members on the rvay.

Russ Castell, Tarter, Webster and Johnson, Inc., has been transferred to Phoenix in charge of sales for Arizona, Nevada and Texas. He will maintain he4dquarters at the Arizona Box Company and will handle a full line of wood products, including lumber, as well as plywoods, sash and doors.

Harry White, Harry White Wholesale Lumber, Los Angeles, is presently on an extended procurement trip to Northern California and Oregon. While he is away Sterling Wolfe is in charge of the local offices.

Lou Holland, Roddis California Inc., pany's Humboldt mill operation on a last week.

Built-ln Storage Unitc

Almost any home-owner would give his eye-teeth for more built-in storage space. With this in mind, west coast plywood manufacturers have developed easy-to.follow plans for eight outstanding, practical, built-in storage units.

Issued in envelope stufier form for easy handling by lumber dealers and users, plans include building directions for two types of living room storage wall, a demountable music wall, an island entry storage unit, a children's wardrobe and toy storage unit, a bedroom wardrobe, an.under-eave storage rmit and.a versatile odds and ends cabinet.

Full page ads in Saturday Evening Pobt, Better Homes and Gardens, Living For Young lfomemakers, Farm Journal and leading builder-hrchitect publications.list local lumber dealers as the best source for plans. The advertising, which rolls in March, is part of a well-integrated merchandising campaign that ought to bring tliousands of homeowners and builders into retail lumber yards looking for plans and building materials.

To help dealers tie into the canipaign which- is headlined "Eight Ways To Improve Your Home With l-ow-Cost Fir (Continued on page 68)

Elected Fleet Ccrptain

In the future, George Clough, George Ctough Wholesale Lumber Company of Los Angeles, may be addressed as "Fleet Captain." He took office as a Flag Oftcer of the Catalina Yacht Club on the evening of February n,1953. Sally, his wife, and George are owners of the trim craft "Seven C's."

Phil Kelty, Los Angeles lumberman, rvas recentlv sgen operating a Hyster Lift Truck during the noon hour lining up Redwood for delivery. He is really good, tob.

Nelson ioo"", Jones Hardwood & Plywood C.ompany, Los Angeles, went to San Francisco last week to take care of his-various interests in the northern city.

Eric Hexberg, Tarter, Angeles, spent last week Vallev. Idaho.

Webster & Johnson, Inc., vacationing and skiing at Los Sun flew to the comprocurement trip

Wayme Wilson and Jerry Esslen D. C. Essley & Son and Bob Bliss and Howard Gates, Bliss & Gates Lumber Co., Los Angeles, are all sporting new 1953 Fords. Spring is truly in the air along Anaheim Telegraph lumber row.

Scott Troxel, S. .A,. Troxel Lumber Company, and a party of six will leave next month for an extended fishing trip e1 T,ake Havau. Lake Havati is a haven for fishermen and is located on the Colorado River south of Needles, California.

R.

l, Jlelterrk & eo,

Direcf ltill Whofessfers oJ Westem W6od pr,roducrs

Generof Ofice: lO4O G Street, ARCAIA, CA[!F., Phone SgfTebfype 46

Compton Oftice: 505 E. Compton Blvd., COi^PTON, CAtlF., NEvodq 6-2595, NErrmork 2-6584

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