The Point of Contact .Atr g&fonial

Mr. Businessman, regardless of how large or how smdl your business may be, what line you are in, or what you are trying to accomplish, listen to this:Study the point of contact between your business and your callers.

Don't overlook that point. The person who meets your callers FIRST is one of the most important in your entire organization. Realize the high value of first impressions; and the first impression your business makes on your caller is through the first person who meets him at the door.

And the more your success depends on its standing with the public, the more necessary it is that the right person form your "point of contact."

In the modern lumber business, for instance, the man who meets the trade at the door is decidedly more able to help or hurt the conccrr\ than is the manager in tte back office. Much more so. ft makes no difference whcther that caller is a big prcpective customer, or just a bill collector, he should bc trcated the same way.

Answer this: Is the person who 6rst meets the customer as he enters your pl,ace of businesE, srrljart enough to Eake the caller understand that hc is welcome, and to put hirn at his ease?

Your "point of contact" should havc just one thing in vicw: TO MAKE THE CALLER FEEL THAT HE IS A GUEST IN YOUR PLACE OF.BUSINESS.

And, if your "point of bontact" maLes thc caller glad that he came, then he has rendered your business a valuable service.

Ole May Joins Lumber Merchant Annual Bi*hday Party and Dinncr Dencc Organization

Ole May, well knorvn to the lumber people' of Southern California for many years, and particularly active in Hoo-Hoo circles in this area, is now a full time member of THE CALIFORNIA LUMBER MERCHANT organization. He is assisting Ed Martin in both the advertising and nervs departments, and may be reached at all times through THE MERCHANT offices. His territory will be all of Southern California. Phone him your news at VAndike 4565, or send word and he rvill call and pick up your advertising orders. Anything from eighth pages to double page spreads will be gratefully received.

Move Offices

Washington, D.C.-American Forest Products Indusiries, national sponsor of the Keep Green and American Tree Farm programs, is now operating from a new address in the national capital. '

AFPI's move from the building it previously shared with Timber Engineering Cgmpany and the National Lumber Manufacturers Association to a separate building located at 1816 N Street Northwest, Washingtorl 6, D.C., was announced recently by Managing Director Charles A. Gillett.

The new AFPI headquarters, still located in Washington's DuPont Circle area, provides larger and more adequate facilities for the expanded services of the forest industry educational and informational organization.

As spokesman for the nation's processors of lumber, pulp and paper and other wood products, American Forest Products Industries coordinates and services the Keep Green forest fire prevention education program in 33 states and the American Tree Farm System in 35.

Oakland Hoo-Hoo Club No. 39 held its annual birthday pafty and dinner dance at the Orinda Country Club on Feb ruary 27. It was an enjoyable afiair and all attending reported a fine time. Before the "cake cutting ceremony" I-ew Goddard of Hobbs Wall Lumber C-o. introduge{ a few of the past presidents, including himself. They were Evereh W. I-ewis, Gamerston & Green Lumber Co.; Thomas Jacobsen, Sun Valley; Ed J. I-a Franchi, Pacific Forest Products, Inc.; D. trI. "Lee" LeBreton, Rounds Lumber Co.; Luther O. Green, Gamerston & Green Lumber Co.; and James B. Overcast, Stralile Hardwood Co. Door prizes were.given to the luclg ticket holders. The evening ended with a "song fest" under the leadership of Joe Pbppetone of Gamerston & Green Lumber Co. The meeting was presided over by President Al Kelley. Bill McCubbin was general chairman and Herb Farrell, ticket chairman. Other members of the committee were: Norman Miller, Bob Meyer, Ev I-ewis, Frank Timers, Kermit Noble, Bob Hogan, Jerry Mashek and Chris Sechrist.

Sell Witmingrton Holdin$

After more than 70 years of continuous operations in Southern California, A. B. McKe Jr., president of the San Pedro Lumber Company, announces the sale of their holdings at Wilmington, Calif., to the Sun Lumber Company of Van Nuys.

Moved To Minnesota

Robert W. Johnson has resigned as assistant manager of the lumber division of Southern Pacific Milling Compann at Santa Barbara, Calif., and moved to Rochester, Minn., to engage in the lumber business there.

Movee Executive cmd Scles OfEces

The California Builders Supply Co. has moved its executive and sales offices from Oakland to Richmond where the .warehduse has been located. This will combine all the operations of the company under one roof with about 30,ffi square feet.