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Full page, four-color advertisements appear in Beaer Flomes and Gardens, American Home, Household and Small Homes Guid'e telling potegtial home builders the many advantages of building their new home of wood.

Millions of readets are seeing these advenisements. Millions of boolslets telling the advantages of \U7est Coast $foods have been distribted to prospective home owners.

As those advertisements and booklets tell their story they sell lumber for you.

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WEST COAST wooDs

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Lsmbct ol Quofiry btodoccd by l6ombon, ultl colSt tutrtltlr't Attocllllol

Thc odvcdis..e|rb rhd|t obovr cc lhe morl rccGnf in o conlinuing rri.3. loltr crfcrbr ond inlorirr vir*r of broulilul, nodorn honcr of rood on fclulr4 tCLD tOl nE fOOlllfi llrrttut tutt€tr t .tl.t, "Hor6 at hty'. rlrh clsl efo|etn*fe cl artado ond lilrrlm of rodrn lce ct Wd Cact Woodr. Dlrklbrlr lha. fc tcot Da!.p.Cl-crd.r c r.rt coglr 6 tou na.d. ft3t coar tumart:r't attoct^iloil lal0 3. W. toln, bc llc. aa6, fr{cd 5, OnCPlcor cnd nc opic of rour fr,rr\ofkl, "Honca of BGoutt". ldor or omy cogio o yoo mcd.l

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