Building, Lumbcr cnd Foratry trc Ncwr

rnation on the situation and prospects of the region's most important industry. Questions were itrvited."

The story at that meeting was of the success of the Association's aclvertising and pronr()tion rv<trk for the econ,rrrry' gratles of Wcst Coast lurnllcr-particularly its marked clTcct on thc solution of thc problem of incrcnsing forest rrt ilizltion.

"\\tc lcft thcsc moul<lcrs of llublic opitrion convinccd that thc llrogrcss shorvn irt this lrhasc tlf forest conservation rv;rs ir ccrtificttc of thc perrtrancncc ()f the West C<last forcsts an(l lurntlcr itt<lustry," statcs Sirnpson, "and that the rlcrnlrrrrt for soci;tlizcd forcstry is unjtrstilied. Another t'llcct l'as to makc thcsc forest rcgion publicists llettcr ac<1u:rintcd with thc placc of thc lttmllcr nterchandiser in thc forcstry picturc. So rvc have corrtinuctl the meetings."

It is thc \\rcst (lr:tst excctttivc's opinion thlt the case ;rg:riust public housing ()r itny othcr isstte of thc kind can lrc fortilic<l artl'rvhcrc by similar mcctings for thc gcntlenrcrr of thc prcss and of thc air waves.

tI. V. Simpron ig rhown here with q hcll doren ol the 2tl Secttle rqdio crnd newrpcper executivel to nrhom the Wett Coqrt Lumbcrmen'r Imocicrtion wcr luncheon hort recently. He dircured the Auocia' tion'r promolion progrcm, governmentcl relctionr, cnd told ol indurtry progress in loreetry, Lelt to righl rttrnding, ore Jtrrnel L. McConoughy, Time-Lile Northwest editor Harry Cqrlcon, mqnogsr United Prere; Lee F. Ettelson, exocutive newr editor, The Secttle Port-lntelligencer; Bosg Cunninghom, arsocicte editor, The Seattle Timeg.' Art Moore, mdnclger Rcdio Station KOL. Lumbermcn Simpron ir reated ct lelt. Wiih him is Fred Niendorf, financicl editor ol the Secttle Poet-Intelligencer.

An cxpcriure nt in ;lttlrlic rcllttirtns that hlrs shou'n renlltrkable results for the West Coast Lttmbermen's Association is u'orth trf ing itr cvcry c()lllrtltlttit)' wherc there arc problcms in thc btrilcling business, irt lumller merchandising <lr in forest nrlutAf{crrlc!1t rvhich tteerl to bc ptrt lleforc the public.

This is thc opinion of II, V. Sintpsott, cxcctttivc vicc president oi thc Association, lrftcr lr nutrrlrer of lunchc<ln rneetings u'ith press an<l rltdio cxccutives and rvritcrs in Seattle :rntl Itortland.

"One ycar :tgo," Sinrpsoll says, "the Associaiion irtvitetl radio arrd ne\\'spaper people to lttncheous in our trvo largest centers of population. Wc foun<l that they rvelcometl the opportunity to get together under outside sponsorship. It rvas understood that n'e rvcre not after direct publicitl' from the meeting. lrtrt that our l)urpose u'as to supply infor-

Named Forest Supervisor

OI Coconino Ncrtional Forest licnncth r\. liccrtcy, supcrvisor of thc Sitgrcaves National liorcst, rvith hearl<luartcrs itt Holbrorlk, Ariz., is lleing tr:ursferrc<l to lrlagstall :ts supervisor of thc Coconirto N:ttional liorest :tccor<ling to an anttottnccnlcnt lly A. A. NIc('utchcn, pcrsonnel m:tnagemetrt chicf of thc Forcst Scrvicc for the Sottthrvestern rcgitlt.t.

Mr. Kccncy sttcce ctls ClilTorcl I\IcI)uff, u'h<l is being transft:rre<l to the Forest Service regional oflice at Albu(lucr(lue, Ncu' Mcxico, lts chief of the division of range malrirgcnlcnt.

Nationcrl Orcrnge Show

'l'hc National Orange Shour oPenc<l at San lJertrardir-ro on l\{arch 9'ar-rcl rvill rutr for I I tlays. "Ottce Ullorr a Titrre" u'ill be thc thcme of the shorv.

Construction of a nerv exhibit building to replacc tlte old structrrre destroyed by fire last July is completed and the tlisi>lays will be housed in a series of steel and coucrete trrrits.

Earr.rist McCook, president of the s.hotv, said the attendance is expe,ctecl to total 350,m0. 'f'tvice-a-dav stage shou's u'ill feature screen and radio stars.