California Lumber Merchant - March 1965

l\fiereln ailrt

LUMBER AND BI.//LDING MATERIALS

MAGAZINE OF THE WEST _ SINCE /922 ""a WESltRll BUlLDll{O RIYIEW

ALL

ROCKPORT BEVEL SIDING

'S F ACTORY SE ALED

\Working in the rain ? He could be, because rhis Redwood siding repels warer; u,ill nor absorb moisture. It's factory_ sealed with Woodtox. The advantages of u,arer_repellent rreatment are widely recognized, since moisture is the greatest single cause of problems with li,ood sidings. Euery piece of Rockporr Bevel Siding is nou, treated with \Woodtox; and dl no extra cosl. It's a substanrial exrra value, enabling the lumber dealer to offer his cusromers a premium Redwood at comperirive prices.

SO WHO NEEDS

Publlehor

MARCH T965 vol-.43 NO.9

t,U/VOET AND TU'ID'NG iI'IA7ET'ATS MAGAZ'NE

FEATURES

RENO RETAIL STORE RATES WINNER, SEVEN

RAILROAD FACING MAMMOTH REPAIR JOB

SURVEY FIND'S WHAT BUIIJDERS REALLY WANT

IHPA's ANNUAL CONVENTION A SUCCESS

GALS STAGE ANNUAL COMPANY NIGHT PARTY

OAKLAND CLUB SUPPORTS SCHOOL FOR DEAF

SHASTA CASCADE FLOOD RELIEF PROJECT

GOV. BROWN PROPOSES REDWOOD STATE PARK

SACRAMENTO CLUB BEEFS UP MEMBERSHIP

INDUSTRY'S ECONOMIC COUNCIL MEETS

OPEN HOUSE INTRODUCES REDWOOD BRICK

LGGERS "NOT GUILTY" IN FLOOD DISASTER

FIFTY-YEAR-OLD FIRM'S EXPANSION

GLOBE NAMED GETZ PANELING DISTRIBUTOR

NEW' ED FOUNTAIN MAR,KETING APPROACII NEW SIDING SCORES SUCCESS WITH BUILDERS

A. D. Bell, Jr.

Manrging Edltor

David Cutler

Advertlslng Proiluotlon l}Iana'g€r

Jerry Hlckey

Clrculetlon Dopartment

Andrea Friese

Publtsherr Boptetontatlvos

NOR,TIIERN CALIT1OBITTIA

Mex cook. advertlslng and news' at2o Market Street, San Franclsco, caltlornia 94111, Phone Yukon 2-4797.

SOUTIIERN CAIIT1OBNIA

Olo Mey, advertlslng and nelvs' 412 west Sixth Street, Lo8 Angeles, Callfornla 90014, Phone MAdlson 2-45,65 or MAdlson 2-0670.

PACIflC NOBTITWEST

Poto f,Ia,ner. advertlslng and news. Termlnal Sales BullOmR Portl'and, Oreson 97205, Phone CApltol 7-4993.

EDITORIAL OFFI@TI

THE CALIFORNIA LUMBE.R NtsEcH-ANf ts published monthly at 4LP West S-lxth Streot' Loe eneeies. Californio 90014' PhoDo lailaisori P-4565 or !fi,Adlnor 2;067o iiv--caltrornta Lumber Merchan-t' ific. Flease Cddress all corlespo-ndence to ollice ot publlcatlon. secttl="ilH"i"i:ugt$"Ifi

lng rates upon requesr. f,n""o,irf.'n*fi a*ffFf"itu8fl 11', slf"

""1n: ?P El"" r"""oJnf 'acenta' I3eacx copl es firnuaiifs{:iqd!ltji'ia8i;|, 9.r*!rii.Xnt"fEi*i?,T$*itill lsgue Dlus new address' zone number or zip code.

Boorint Servlces- Reprints'- prq' pri-nts, cover folders (ln both blacK lna *nite and color) on Callforl riii f.umUer Merchant artlcles and advertislns are avallable on reouest witfitn the month of lssqe. ddnlact our edltorial offlces for information and Ptices on any quantity.

THE CALIFORNIA LUMBER MERCHANT is an ind,ep endent mag azine Pub' li.she(I monthW for those members of the ltumber ond' bui.lding mnteri.als ind,ustries uho neeil onil wont factual, accurate neuts and un obiecti,ae onaWsis of eaents and products of cow cern to them.

BULL'S-EYE BUYING NOW COMES TO NORTHERN CALIFORNIA

The success of'meeting dealer requirements with our Bull's-Eye approach in Southern California makes it a natural for dealers in Northern California who need positive answers ...fast, too. Bull,sEye Buying puts your needs at the top of the list with leading saw-mills in the best production areas. Four buying offices are constantly checking species being cut, end products and availability. so we can give you an answer right now! At the same time, our marketing staff is checking construction reports, architectural trends and dealer requirements for feed-back to the mills. This results in anticipatory demand and allows us to have inventories on tap for immediate shipment. Chances are the material you need is ready for loading. : a result of Bull's-Eye Buying!

Specialists ln Douglas Fir Rait Shipments-Cars can be made up of many items or straight cars of one size and length. you'll find

Fountain delivers as promised...when promised despite market fluctuations. Freight is pre-paid, soyou eliminate headaches with dunnage, diversion or demurrage. And, your money lasts longer because you are not obligated to pay the freight until you receive an invoice from us. Everything we handle is so/d through lumber dealers only! And, no dealer is encouraged to increase volume.in excess of sound financial capability.

,o';d;i,'+ii,i, *:J:,ff ;\;".lFT:'' ffi /ffi\ Medrod, oregon (5o3) 53s_1526 W I W

EDITORIAL

"WWPA Spreods lts Wings"

tflun LATEsT ALrITABETIcAL association to emerge I from a confused and disorganized lumber in' dustry is a'bout to hold its first annual meeting a few days after we go to press.

The recently-formed Western Wood Products Association, an amalgam of the West Coast Lumbermen's Association and the Western Pine Associa' tion, and more recently the red cedar group, will meet in the grand tradition of the WPA at the St. Francis Hotel in San Francisco on March 3'5. Practically all association-minded producers on the coast, except redwood, will be represented' Many eastern wholesalers and consumers will be on hand to meet their suppliers.

We have been furnished with an advance copy of the convention program, and it is this we pro' pose to discuss here. The meeting is to be a "Mar' keting Forum," and the subjects to be discussed certainly cover the field; witness "Developing an Efiective Marketing Prograrno'-five speakers on subjects mostly designed to bring the listener up'to' date on the background of marketing; "Dollar Hunting in Today's lv[a1ks1"-ssven speakers developing how a lumberman can get his share of the consumer dollar; "Impact of WW'PA's Program on Lumber Markets"-six speakers telling the captive audience what a great job the planned pro' gram is intended to do; and "Wringing Profits from WWPA plqrnelien"-1h1ss speakers with more of the same, plus a discussion period.

W'e are appalled! Here is an association rePre' senting (if all produ@rs were members) about 80 percent of the softwood production of the U.S. selling their membership on a market'program in such general terms that it could be applied to any industry from mouse traps to moth balls ! The lumber industry needs a marketing Program-sure, but how do you market without trained salesmen? Nowhere in this program is any thought given to

the people who are expected to sell the manufac' turerst product. Can you imagine the steel, alumi num, hardboard or plywood industry planning a marketing program without including the salesmen? Of course not.

CLM is planning a future series in which we hope to demonstrate why (and with good reason) the building materials industry is fast substituting other products for lumber.

The members of the WWPA are grleat people: They have committees to plan the activities of their association. We have no doubt thdt the WWPA stafi was instructed to prepare a program for marketing and promotion. We think they have done a good job-as far as they go. But can you imagine budgeting almost $1,000,000 (yeso thatos one mil' lion dollars) for advertising, $300,000 for field service, plus almost $400,000 more in technical services, publicity and public relations that includes' $70,000 for market research-without one cent spent on sales training?

We su,bmit that the divided, disorganized and deteriorating lumber industry has been sold another bill of goods-consisting of pure Pap-that has no more chance to produce the desired result-a broader, stabilized market for lumber-than the Na' tional Wood Promotion Program of the NLMA. Why? Because the person at the point ol sde is completely ignored. Why don't some of you manu' facturers, your sales stafis, and your association staffs get out in the field and see what goes on at the retail level and find out how much better trained the retail salesman is to sell wood substitutes? Trained, mind youo by the substitute pro' ducer. And what help are any but a small group of you giving the lumber wholesaler, who sells probably 70 percent of the products of your association members?

Come, come gentlemen. Let's take ofi the blinders and program your sales, marketing and promotion dollar where it will produce sales!

Reno Retail Store Rates & "Winnah Seven "

rfilll. 'l li\l)1. l'{l'Eli: ;rr' lrrll "l rrtrrl f r,.rrr,,,l,.lir,o-. lrr'\\ .h,,\t t,,,,tllt lttt,l ,1t., Itistorit's,,l l,tl,'g.,'ttitt' ltttrtl"'t' rttt'tt'hant:' anrl rishtlr so. Ilrtt r,t' [,','l 'l'r'tl l)rt'rttrt'lr antl his ttt'rt Httme Ltttttl,,'t' \ Srrplrlr. (-"' irt lit'tro. \t'ratla. mttsl ltl'lairrll ltitt'"lritlrrah s,'rt'tt" irr this g.anrr'.

Orr a rt't't'tt't sa{ali trt tlrt'"l:ii3-gt'st l-ittlc (litr irr 'l'ht' \\-c,rltl" lo tttakt' orlt. ()[ ()lllptliotlil lotttrilrtlliotts t,, (.harlit' i\'[a1"'s' lt' stopl-rt'tl l,r- [r'r- a lt"tkst't' lt l)rt'ttttolt-s r)('\\ s('IrtJ) at 250 (]lrisrtr .\rtttttt'. arttl wt' 'tlcrt' ttttll astorlislrtrl l'r' rrhtrt \\(' sil\\' 'l'ht' largest ironrt l,triltliIru srrplrlv ttlgrtttizaliott itt tht' \{'t'st Ilrtrt is still. Itrttnt'-t'utrt'tl' llonrt' Lrrml,t'r' .\ Srrlr1,lr s ll('\\ r arrl is rrlarlv ottt'-thiltl ol a nrile l,rrr3. rlt'arlv lll ,,I it part'tl. rtitlr tnott' thtitt l()0-(X)0 st1' tt' of ttttdertt,r't'l sl{)rtlg(' in ll rrt'n l'rriltlirrgs' 'l'ht'llrnr t'trt1,l,,rs i12 nletr 11i1|1 ort'l-'i{X) t'omlrint'd Inilrr \ ('ilI's of erlrt'r'it'tt< t' irr litt: lruildirrg srrpplr lrttsitlt'ss illl(l lrltts a Ilt't't of .1 0 ratlio rlispatt'ht'd tt'ttt'ks as [at sottth trs (ialsorr (.itr. artd 'l(r7 ntilt's ctrst to \\-inttt'rtrttct it.

lJt'sitL'. tlr,' rlt'lilt'r'r licr'l- thtr ('onll)alI\ olx't at('s it snrtrll molot lrooI u ithin tlrtr r altl. 'l'ht' [ort'matr "t itlt's lt'ttt't"' in il Volksuagorr. attd rarrl ,,ttlt'ts itlt' madt' rtlr orr l-rtltctl lrailers trltit lt itr,' lrtrllt'cl arotlntl tlrt' lrtrgt' r'arcl l,t t t'gttlat falrn tt'actors' { r'atht'r- Lrniclrrt' silttittiort t'rists itr lht' llcrro itrt'a l,t'trtttst' it is a rtutural dislrilrtrtiorr poirrt. lrLrt it still lirlks the polrrrlatiorr rr('( ('ssill'\' t() stll)l)ol'l arr all rt'tail plalrt ol' this size. As a tt'strll. H,rmt'T-tttnl't't'.\ Srrplrlr, operat('s l larg-t' u holctalt' l,ttsittt'ss st'r'r itrg smallt'r' r artls tltlrnghttttl tt cstt'rlt \t'r ada. l)on -\toscs. it veterall of Itt'ltt'lr ),i r-t'als in llris t'trtl of tht' garnr'. has h,'atied [{orrr,' I-trrnl,r'r"s l'holtsllt tlir isiort fol thc past sir I't'ars.

['p {ront. lol tht' t artt\ t'ttit'ttt t' of tlrtr retail tra<lt'. l)rt'tttttttt hrr. l,rrilt rtlt rtltrit modern 10.(XX) sq. [t. shou f()otn \\ ith anrplt' o1T-strt'r't parkirrg.

Hal lit't'r('s. at orre lirnc u'ith l)oltrrr's itl Sai Lantt'nlo- is in chtrrgt' ,rI nlt'l chrndisinSarlr t't'lisirrs arrrl tht' gt'trt'r'al opt'r'atioll of lltrr slot'r' t'rtrI oI tht' hrtsittlss.

l)rt'ttttort. llho hatl rnatlitg,'tl Hornt' l-tlltllrt'r- sirtt t' 193[-]. ptrrt [rtlst'tl tltt' t ompattr itt I e55.

H0ME LUMBER & SUPPLY: (1) Rear view, showing built-ins and planning area. (21 Appliance section and garden supplies. (3) teneral view of the big 10,000 io. ft. showroom, which connects to warehouse at back. (4) Besides owner Drennon, the men who make the wheels go 'round, Don Moses, head of the wholesale div.: Hal Reeves, who handles advertising and merchandising and "Wyn" Logan, general manager. (5) Front view shows L-shaped building which con-

nects to warehouse. (6) Neat little coffee shop for shoppers and employees alike.0) How do they make up orders with all that territory lo cover? With eipecially equipped tractors and trailers, of course. (8 & 9) 'stepping into yard. the size of Home Lumber's new operalion becomes apparent. (10) Here's another trailer to be pulled to loading area when customer's truck arrives. Because of its size, everything at Home moves on wheels.

Rcsitlt's t,utrt'r l)t't'ttttott" lllt' nterr lrt'hirrtl tlris nra< hinc inr'lrrrlt' l)orr \loscs" lt'ht, ttttt' lhr, u lroltsale t'lir ision arrtl \\.instorr "'\\-l n" l,ogarr" gencral n)arlilg('r trttcl tretrsttrt'r oI tht' lrig Reno l,astt[ opt't'utiott. \\-r'n jt,itrt'tl Home Lutnlrer irr 1917. and uas tnatlc' thc store's gt'rrt'ritl nratlagel' in 1955.

REORDER... alrd RE0R FOREST TP*

here's why Builders Hardboard $iding!

l-r

Kepeat orders are in the bag once your builder customers have EXPERIENCED THE DIFFERENCE

Forest TP* quality makes! You see, Forest TP* hardboard siding is designed with the builder in mind. Forest TP* siding is more than just standard production hardboard sawn into strips and panels. Forest TP* siding is engineered to be used as siding-it has better working characteristics to reduce nail ringing, paint absorption, brittleness and other common builder complaints. Yes, the quality your builder customers want is designed and manufactured into every {oot of Forest TP* hardboard siding. No wonder particular builders REORDER and REORDER Forest TPr siding !

Make sure you have an adequate supply of Forest TP* hardboard siding-order your spring inventory needs today! Call your nearest Forest TP" siding wholesaler or write or callthe millfor prices and delivery information, *Tempered & Primed

FOREST FIBER PRODUCTS COMPANY

Forest TP* Siding Advertisemenfs preselling your builder customers will be appearing during the coming months in these publications: California Builder; American Builder; and Practical Builder.

OUT OF THE WEST COMES THE HOTTEST BBAND IN YEABS

new distinctive highly prolitahle siding from Masonite

Your customers are always interested in something new. So, show 'em Ruf-X-ninety-it's not only new-it's different. They'll quickly take to its deep-textured, rough-sawn surface. This is the siding that really captures the rugged flavor of outdoor living.

But don't stop there. Tell your prospects how easy Ruf-X-ninety is to work with. After all, it is a member of the famed X-ninety family, which means every panel is uniform and grain-free for fast cutting, shaping and nailing, Perfect surfaces are prime-coated for quick finishing with paint or stain.

Durability? It won't split, splinter or crack. Above all, this handsome hardboard siding resists denting...comforting protection against hail, ladder marks, and little boys with baseballs.

Get more details about Ruf-X-ninety from your local Masonite representative. Or write Masonite Corporation, Dept. CLM-3, 200 Mason Way, City of Industry, California.

This

is Ruf-X-ninety gro_oved siding This is Ruf-X-ninety panel siding. This is Ruf-X-ninety lap siding. 2h6,, -groo,ves .spaced vertically approxi- Available in convenient panels [4' thick, 12" wide and 16; length"s. mately 8" O.C. 4' panels in same wide; lengths 7, g,9 and 1O'; for use lengths as ungrooved panels, with batten strips.

Railroad FadngMammoth Repair Job in Wake of Flood, but Trains are Beginning to Roll

fT'S A LONC ROAD back for the Northr western Pacific-but trains are beginning to move along part of that road.

Up in the northwestern corner of Cali' fornia, more than 650 men are toiling to repair the Northwestern Pacific railroad, which links the redwood lumber area around Eureka to San Francisco. The 285 mile-long line runs for over lffi miles through the steep Eel River canyon, and it was largely wiped out through that canyon in the devastating floods o{ Christmas week.

Charles E. Neal, vice president and general manager of the NWP, has moved his office from San Rafael to Willits, near the entrance of the canyon, so that he can supervise reconstruction.

"In the canyon, there are at least 30 miles of roadbed completely wiped out, just as if it had never existed," Neal says. o'For 20 of those miles, we can't even find the rails that were onc€ there."

NWP has brought Morrison-Knudsen Co., one of the nation's largest builders, in to help rebuild the line. Also, the American Bridge Co., International Engineering and Tudor Engineering, plus local people with their available equipment. All material, labor and equipment is being obtained locally if possible.

Reconstruction problems are complicated by the difficulty of getting men into the canyon through which the railroad runs. At Spyrock, 14 miles of road had to be constructed to move equipment into the

railroad and to permit opening of a camp to houso workers. At Kekawaka, another road was built to make a second camp possible. Both camps, Neal says, went into action this week.

"With access to the railroad in the canyon, we can space crews all along the route,o' Neal points out, "Currently, we're working from each end of the canyon, and both ways from I0 different locations."

Construction forces have rebuilt the line from Eureka southward around Scotia

Bluff, and trains are operating into Scotia. From the other end, crews have relaid rails to a point near Dos Rios, about 25 miles north of Willits.

Between these points, though, there are formidable obstacles. As Neal points out, many parts of the Eel River canyon no longer contain a place to put a railroad. o'We'll simply have to carve out a new roadway in many parts of the canyon, because the river has changed the topography of the area," he says.

Three major steel bridges which were washed away by the rampaging river must be replaced, and Neal says the bridges are being made heavier and stronger and where possible the waterway for the Eel River will be increased. The two deck pin connected spans at Island Mountain (first crossing of Eel River) will be replaced by through-truss spans so that they will ofier less resistance to debris in another flood.

Neal is a little wary about forecasting when the entire railroad will be back in operation.

'ol'm hopeful we'll make it in June," he says, with one eye on the skies. "Of course, there could be a lot of rain yet, and the soil is so saturated with water that it would be bound to give us additional trouble, if we should get some March storms,

CATIFCANIA TUMBER MENCHANT

THIS WAS the hamlet of Mc0ann. lt's still there, with the NWP tracks, buried under tons of debris.

MAMM0TH REPAIR ,08 AHEAD-These photos give an idea of the appalling damage done to railroad facilities by northern California's recent flood disaster. fiop left) Typical view of track conditions along the Eel river. All along the river slides simply wiped out large areas of the road bed. fiop right) This bridge, or what's left of it, is at South Fork. Note logs on the tracks in the remaining spans, indicating that the flood waters rose 40-50 feet above the normal river level in this area. (Lower left) A view of the

NWP at lsland Mountain, where sections of the bridge were knocked over like toys. Here again, notice how high the flood waters rose to destroy the bridge. [ower right) Another shot of lsland Mountain, showing a larger section of bridge that was sliced away by the raging waters. Note the tunnel, with rails dangling like limp spaghetti. All along the line tunnels were choked to the roof with logs and debris. Work kain in the foreground was caught by high waters and flooded, yet still stayed on track.

It takes a full paneling lindto catch them all.

There's a Weldwood paneling for every taste, every budget, every paneling prospect. Complete inventories as close as a ph-one call plus every accessory needed to make the big-ticket sale*prefinished moldings, Color-Tones@ and Putty-Stiks. Weldwood@ prefinished paneling provides you with the best, biggest selection of wall paneling in the industry, backed by the broadest advertising campaign in magazines and on TV.

The Gold Lab_el top-of-theJine group. Prestige ClassicrM p-alelings including teak and Brazilian roseiood; Deluxe panelings such as selected walnut and cherry; and Charter@ panelings including persimmon and pL<ian, The medium-price Blue Label group. Familiar Craftsman@

panelings faced with native American woods. Samara@ African hardwood pa4elings in 8 decorator colors; and beautifully color-toned Surfwoodo textured fir panelings. The Red Label money-saver group. Hearthside@ panelings, fine wood-grained hardboard; Trade Winds@ panelings, imported real wood paneling finished in a variety of color tones.

You'll never miss a sale-or a profit-selling up the Weldwood paneling line. More than 70 kinds in all.

Come toke o wolk through our woods.

See our new showroom in the United Stoies Plywood Building. 777 Third Avenue, New York, N. Y. 10017

United States Plywood

Distributing units in all principal cities.

what builders rezrlly want-

QOUTHERN California builders, all mem' J b"r. of the Home Builders Association, recently received a three'page question' naire from the Wood Information Bureau of Southern California. Designed to find

out what builders want from the lumber industry, the survey has to date brought about a3I percent response from the builders contaeted. The results to this time, with additional replies expected, have been made available to CLM and are published here for the first time.

IiAPORTANT VOTUME REPRESENTED

The 194 builders to whom the surveY was sent are responsible for approximately 75 percent of the tract home construction in Los Angeles and Orange counties. The reliability of the survey is supported by the fact that all questionnaires returned and tabulated were completed and signed by the builder himself, or a principal of his company.

The large majority of the builders con' tacted are involved in building tract homes in the two counties. Fifty-eight percent indicated that they planned to build'oabout the same number of units in 1965 as in I9@." Thirty-nine percent said that they 'oplanned to build more."

The question was asked: WOULD A PERMANENT LOCATION AND DIS. PLAY OF WOOD AND WOOD PROD. UCTS. IN MANY SPECIES AND FORMS, BE USEFUL TO YOU? WOULD YOU VISIT IT REGULARLY TO SEE WHAT'S NEW?

., 50% ol the replies n this Erestion

24% said, "no".

' Because many lumbermen have suggested that the lumber industry needs a stafi of experts to work with builders and archi' '- tects, this question was asked of the builders: IF A WIB REPRESENTATIVE, FULLY ACQUAINTED WITH SPECIES, GRADES, USES, AND OTHER TECH. NICAL DETAILS AND BUILDING CODES WERE AVAII,ABLE ON CALL TO YOU, WOULD YOU MAKE USE OI' HIS KNOWLEDGE AND SERVICES?

7I/o ol the an'swers u)ere 'oYes", 26/o replieil "ma'ybe", an'il 3/o said ,rndr,

Then the following question was asked: IF THE MAN DESCRIBED WERE AVAILABLE BY TELEPHONE, WOULD YOU MAKE EVEN GREATER USE OF HIS SERVICES? OR, WOULD YOU PREFER PERSONAL CALLS?

51/o nid "yes", 20/o said, "tnay' be," 9/o indicated, that theY would preler personal caUs, and 20/o' ans' wered, that they would not Preler personol calls.

The next question .may surprise those in the industry who believe that promotion to builders is not necessary: DO YOU FEEL THE LUMBER INDUSTRY PRO. VIDES YOU WITH SUFFICIENT USE. FUL INFORMATION ABOUT LUMBER SPECIES, THEIR USES, CHARACTER. I STI CS" GRADES, AVAILABILITY, COST FACTORS. ETC.?

o'Yes" 26/o, "Not enough" l8%, "Could, trse more" 50/o'r "No" 6/o.

The question was asked: WHERE DO YOU USE WOOD MOST? (aside from framing), and the answers were as fol' lows: (percentages indicate the number of menti,ons in relation to the other uses).

Floors: 9%

IValls: 9Vo

Ceilings: 2%

Windows: 4/o

Cabinets:'28/o

Exterior

Sidings 27/o

Roofs: 2l%

CHARACTERISTICS

In another question, a list oI various soft and hardwood species was presented; and the question asked: WOULD YOII LIKE TO KNOW MORE ABOUT THE CHARACTERISTICS, USES, ANI) COST FACTORS OF ANY OF THESE SPECIES?

53% lailcil to answer the question, and 47/e inilicaud' one or trrore species about which theY wanted, MORE information.

In an attempt to find out if builders lack information about specific aspects of construction, this question was asked: DO YOU HAVE ALL THE INFORMATION YOU NEED ON ENGINEERED WOOD LAMINATED BEAMS?

38/o saicl "yes", 35/a sa'id' o'rto", and, 27/o soid tha,t they "wanted mbre informntion."

The use of cement slab floors in home construction has cut heavily into the conventional floor-joist and soft or hardwood floor construction. Assuming that possibly builders don't think of using wood floor construction because they don't know the advantages of it, this qraestion was asked:

WOULD

YOU LIKE INFORMATION

ABOUT THE SALES ADVANTAGES OF WOOD FLOORING?

One-thiril ol thc answers soid, "Yes" they woulil lihe more informatbn,, antl the two'thirds balance saiil "no".

The increased use of fire-retardent lum' ber represents a largg new market for the lumbei dealer. So this question was asked of the builders: DO YOU HAVE SUFFI' CIENT TECHNICAL DATA ON HAND REGARDING FIRE.RETARDENT LUM. BER?

13/o answered, o'Yes" ; tl4/o sai'd "rw" ; 37/o said theY "Wanted more informatiord', anil 7/o' laileil n ans' wer the question.

lloRE OR IESS?

The final question of the survey asked: DO YOU INTEND TO USE MORE OR LESS WOOD IN FUTURE CONSTRUC. TION?

29/o answereil 'oMore"; 3/o saiil "Less"; 30/o rePlied o'About the san1,e", and, 3B/o' laileil n a'nswer the question.

Calilornia Lurnber Merchant interview' ed Jim Cooper, whose advertising agency handles the LEC-Wood Information Bureau advertising and promotion account, to determine the purpose and interpreta' tion of the surveY.

o'During the pait year we have received inquiries Irom Luilders and architects who have heard of our promotional efiorts," Cooper said. "In Planning the 1965 ptogtu* we want to give builders what ih"f tt."d and ask for in both general and technical information. This survey was conducted to find out just what builders do and don't want from the industry' The results to date, although incomplete, seem to be PrettY clear'cut.

The survey indicates clearly that the

industry still has a big job to do to get over the story of the value and uses oI wood in all kinds of construction. During 1965 WIB will put a program into effect designed to put into the hands of archi' tects and builders, the technical and general information requested by them. Until, however, more firms join in this promotional efiort, we will not have sufficient funds to do a IOO/o, job in 1965 or in any year, for that matter," he continued'

A 3I% return in any survey is con' sidered very good, and it is estimated that this survey, when completed, will reflect at least a 6O/o reponse.

Companies or individuals wanting a coPy of the completed survey are invited to con' tact the Wood Information Bureau of Southern California, tlll Wilshire Boule' vard, Los Angeles, 90017.

ARIStr AIVD CALL CALIFORIVIA PACITrc trIR,ST FOR REDT4NOD COMMOIVS!

Customers will be calling you at the drop of a purple hat and we've got it for you now ! Our redwood mill at Blue Lake is turning out plenty of board feet and the Purple Hat Gang is taking orders fast.

This is the time of year for the common grades in most areas (you know who you are)-fence building, bulkheads, forms. It's just plain good business to be prepared for arun on it. With Cal-Pacific's phone number on hand, you're already ready.

Prices? We're so competitive'our acreountant stays awake nights. What's more, we specialize in speedy delivery to all parts of the state.

IHPA's Annual Convention a Big Success

l\rf r;rrlrl.tts \TTl;\l,lrr' lll,' ')llt rrtrrrtt;rl ltll-1 V1 ,r,,,'1,',; Httt',1rt,,,,,1 l'l11a,r,rrl A>:('( i.t' li,,tt'r',rttr,'ttli,,tt ll )r'otlstlulr'. \tizottlrI"t'1,. 3-5. rttratrinrottslt- trlrplor trl adoptiorr of IHI'A Rtrlt's. l-(rl. in lint'with tltt'association's t'otrtirntirrg t'fforts to simplify and standardizt' its 150 million <lolltrr a year shart' of []. S. rt'orltl tradt.

"IHPA Ilulcs l-6 1. rvhit'h uill produr:c grcater understandilrg for tht'lrt'nefit of

llto<lttt crs- sr'lltrs. l,ttr,'r. itttrl tts,'rs. t l,'ttrlr <lcfirrcs thc mittintttrn stantlarrl t't'tlrtirr'nrcrrl.s for irrtportt'tl haltlrvoo<l ltllu ootl protlut:t'<l for anrl sol<l irr tht' [ ' S. mat'kt't.." accor'<lirrg to Nl. S. (loucn"s t'rt'r'tttitt' 'l'om Parkt'r. w'h,r ht'atlt'd tht' r t'ar-lorrg stud,v lt'ading to adolttiorr of IHPA llules t-64.

J'he three-dat' session at the Hotel \iallt') Ho attrat'ted a record turnotlt of importers"

forcigrr lrrodttt't'rs. tloor tnltttt[at'ltttt'l's ittltl shilrlrirrg lirrt' t'xt'r'utivt's Irortl ('\('l'\' ( ot ll('r oI thc ['rritt'd Statt's ancl lht'l"ar l'.a-*t.

Of partit:ular itrtt'rt'st was tht' itttrorlttr'tion oI pant'l di,*t'ussions. t'ath pant'l ]raving as its modcratttr a lt'atling tradt' assot'iation o{lit'ial n'prt'senting an allie<l or rt'Iated industry. Modcrators included Clark NlcDonald" managing director of the Hardwood Plvwood Manufacturt'rs Association;

NEW 0FFICERS & l)IRECT0RS-(Left to right) Ted Arai. southern Calif. regional vice president & director: Jack Davidson, director; G. Arnold Smith' eastern regional vice president & direclor; Kurt Gelbard,-director; J0seph Durra, president & director; Gunter Silmar, director; Mal Hill, director, and Hans Rainer, director. Not shown, Dick Nishikawa, Al Redinger and Al Struyvenberg, all directors.

CANDI0S taken at IHPA convention during Western Cookout Warmup. (Captions read from left to righU. (1) Mrs. Victor Fulton, Mrs. Jack Davidson, Lon Ashman of Atkins Kroll, and Mrs. Bob Hudson' (2) IHPA's Col. Gordon lngraham, Mrs. Jack Davidson, and HPMA's Clark McDonald. (3) Al Woodcock of Watson Hard' wood, Bob Hudson and John Osgood of Robt. S.

0seood Co. (4) Pat Connolly of Welsh Panel Co., Mri. Connollv and Dean Jones. (5) DVK's Eric Wagner and Haine Woo Kim of the Korea Trade Center. (6) New YortiVisitors, Mr. and Mrs. Badley King. (7) Jack Baser of Baser & Co., and Marvin Crass of Frank Conklin Co. (8) East Asiatic's lVlogens Silleman and Mrs. Ralph Keller. (9) Gunter Silmar of Silmarco, and

Jack Baser. (10) Yosuke Kawahara of Japan Trade Center. PWP's Jack Davidson and Toshiro 0ishi' Japanese consulate general. (11) Pan Asiatic's Ted Arai' Dick Lowe of Atkins-Kroll. (12) Arthur Fritz, L. l. McKim and Jim McJunkin. (13) Fred Smales of U' S. Plywood. (14) Rome Haining of Del Valle, Kahman, Mal Hill. Mrs.Al Woodcock (15) John Barthrop, Bob Hudson.

James E. Nolan, secretary-manager of the National Woodwork Manufacturcrs Association; and Bronson Lewis. secretary oI the American Plywood Association.

Joseph Durra of Getz Bros. & Co.. San Francisco, was elected IHPA president {or the coming ycar, along with vicc presidents Ted Arai of Pan Asiatic Trading Co., Los Angcl's. and G. Arnold Smith oi U. S. Plywood Corp., Ncw York City.

A spirit of unity was much in evidence as members emerged from a closed busi-

ness session on S'ednesday. Februarv 3. At this meeting two major progressive steps werc formally adopted by the membership-thc first being the long-awaited IHPA Rulcs 1-64, and the second being the adoption of a proposed set of Fair Tradc Practice Rulcs.

A r6sum6 of recent legislatir.e and executive decisions affccting the industry b1 IHPA attorney Myron Solter of Sharp & Bogan, W-ashington, I). C., opencd tht' (Continued on Page 76)

IHPA MEMBERS Al{D GUESIS-Bottom (L-R): Mahlon Munson, Col. Gordon D. lngraham, Kurt Gelbard, Ted Arai, Joseph Durra, G. Arnold Smith, Hans Rainer, Toshiro 0ishi, Jack Davidson. 2nd Row (L-R): Clark McDonald, Mal Hill, Myron Solter, Victor Fulton, Haing Woo Kim, A. F. Pavensted, Thomas A. Parker, Lon Ashman, Yosuke Kawahara, Harry Perry. 3rd Row (L-R): Dean Jones, L. l. McKim, R. E. McNanny, Alex Tyrpak, Louis Gwerder, Art Woodcock, H. E. Ridings, Jr., James H. McJunkin, Milton Hallen, Gunter Silmar, Rolf Seibert. 4th Row (L-R): Mogens Silleman, Marvin Crass, Richard 0smundson, Louis Massing, L. J. Buren, Ted Tolin, Leonard Crofoot, Fred Smales, Eric Wagner, John Barthrop. 5th Row (L-R), Charles Baker, Francis Haley, William Johnson, Ralph Keller, Roy Harlow, Leonard Q. Webster, Richard T. Welsh, Bronson Lewis, Patrick i. Connolly.

Gak Sage Bosses Night Party

Demonstrating their sure ability at party giving, the Los Angeles Hoo-Hoo-Ette Club No. I girls have again staged their annual Company Night party. This get-together that the club stages has always been a big favorite with the member's bosses and has been an annual calendar highlight for sev. eral years.

At previous Company Night parties, the main order of the evening was good food, music and entertainment. This time was certainly no exception.

This year the Hulk of Hollywood Boulevard, the Hollywood Roosevelt Hotel, was the location of the party, which was held February 8.

In a banquet roorn adjoining the hotel lobby, the party began as all good parties begin . with drinks. But not too many, and the parties shortly adjourned to the pleasant business of dinner as an accordionist played her way through the tables.

The guests the girls invited to the dinner, their bosses, were an impressive gathering representing the lumber industry from all over the southern California area.

One of the first orders of business, if that is what it can be called, was a drawing to find out who would be chosen by

the fates to be crowned 'oKing Boss o{ the Night." Lucky winner was lanky Al Bu{kin of Allan S. Bufkin Lumber Sales of Fuller. ton. He also won a gift certificate good at a downtown department store.

Other lucky bosses that night winning gift certificates were: Pat Benson, Cal-Pacific, Dorman Dane of Barr Lumber Co., Bill Danner of Tarter, Webster & Johnson, Inc., Jim Degnan o{ Commercial Lumber Co., Ed Difani of Tarter, Webster & Johnson, Inc,, Wayne Gardner, Lumber Association of Southern California, James Linderman of J. S. Linderman Lumber Co., Nolan Mills, Allied Veneer, Merle Reid of Building Material Dealers Association, Jack SeCoy of Far West Lumber Sales, and Dick White of Simi Valley Lumber Co.

Before turning the evening over to entertainer Pat Murdock, President Seemayer drolly observed to the assembled that one of the definitions that Webster's dictionary gives {or the word "boss" is that "it is a nob-like projection."

With a group of girls that has that much on the ball we can only pause to wonder who should really be running the store !

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Bufkin with a gal on each arm: Violet Neal fleft) and Peggy Mottola. (6) Long Beach wholesaler Jim Linderman, Phyllis Hawkins, Marquart-Wolfe's Sterling Wolfe and Trudy Smith (7) Ruth Aschenbrenner of San Diego with Bessie Stewart. (8) Joan Murdock, Evelyn Mill-er and Estelle Seemayer. (9) Midge Mullin, Warren Matteson and. Peter Biggs. The annual Company Night pany rs always a favorite event.

If our computers are right, ,you're going to sell hDfl'more plywood this year anyway.

Butif you'd like to double that, tie-in with these hard-hitting promotions from American Plywood Association.

Are you really up-to-date on the fast-growing Second Home market?

The second home market has changed a lot in the last few years.

ft's bigger, the customers are different and builders and realtors are more involved than they used to be.

American Plywood Association's market research has kept up. And the sales aids shown below are based on the latest selling methods.

1. Second Home Market Guide-complete manual on selling and building.

2. Second Home Idea Book-40 pages of vacation home ideas. 25 copies.

3. Construction Plans-sample plans for 18 popular vacation homes.

4. Sales Promotion Portfolio-ad layouts; ad mats; radio commercials; direct mail; display ideas.

5. Display Materials-two window banners and a mobile that sells.

You pay only $10 for this hardworking Second Home Kit.

Here's a hard-hitting new Add-a-room program that really works

The real money in remodeling is room additions. And this program gives you the tools and sales support you need to get your share.

It's based on plans for today's eight most wanted room additions that can be fitted to almost any postwar house.

Add-a-room promotion includes :

1. Modernizer's Manual- Complete 16-page booklet shows you how to estimate, finance, design and sell room additions.

2. Construction Plans-sample sets for bedroom-bath and family room.

3. Twelve }2-page consumer idea books in counter display carton.

4. Names of bona fide sales prospects in your market area.

5. Ad layouts, signs, mailing pieces. The entire kit costs $10. Send for yours today; or mail coupon for more information.

This new Handy Plans Center can boost your do-it-yourself sales

Keep your plywood sales in orbit 12 months a year with this attractive, self-selling Handy Plans Center.

Every three months, there's a new set of plans for 32 projects, keyed to the season.

Ilere's what you get:

1. Counter Display Rack-with a seasonal bright display sign perched on top, to catch your customers' eye.

2. 600 Handy Plan Folders-25 each of 24 difierent seasonal projects.

3. 200lfome Improvement Idea Folders-25 each of eight remodeling and improvement projects.

4. Sales Promotion Portfolio-merchandising material for each season, plus pennants, window banners, mailing pieces.

5. Ad Mat Proofs-for your local advertising, seasonally keyed.

The entire kit is only $15.00.

TUMBER ASSOCIATION

Ilome Handyrnan Series.-March 6, 13, 20 & 27, KQED (Channel 9, San Francisco), 7 p.m.

Los Ang:eles IIoo-IIoo-Ette Club l-March 8, Monthly meeting, Mona Lisa restaurant.

San Francisco Ifoo-Iloo Club 9 and Santa Clora Yalley IIoo-Hoo Club 170-Morch 10, Joint Dinner Meeting, Bob's Broadway, 1443 Broadway at El Camino Real, Burlingame, 5:59 p.m.

Redwood Region LogEinE ConferenceMarch 11-12, El Rancho Ilotel, Santa. Rosa.

Los Angele IIoo-IIoo Club 2-March 12, Big black cat concat. Los Coyotes Country Club. Bring your kittens!

Oaklond Iloo-Ifoo Club 39-March 15, Industry Nite with tour of the General Motors plant in Fremont, dinner preceding tour at International Kitchen between Niles and Centerville.

Trade association membership is not merelyan obligaliel-

Rather it is an opportunity toenrich and improve the business environment in which we daily expend our energies and efforts

REMEMBER THIS:

YOUR MEMBERSHIP IN THE LUMBER ASSOCIATION OF SOUTHERN CALIFORNIA IS THE WISEST INVESTMENT YOU CAN MAKE TO HELP YOURSELF, AND TO HELP YOUR INDUSTRY.

COPIES OF L.A.S.C.'s 1965 YEARBOOK

anle now available at ten dollars the copy for members, fifteen dollars for others. Partial contents are a membership roster of retail, wholesale and associate members; i roster of dealers by city and county; members Buyers Guide; Buyers Guide to advertisers and Highlights of the Lien Law which includes materialman's liens, bonds and stop notices.

THE TUMBER ASSOCIATION OF SOUTHERN CALIFORNIA

l7O9 West 8th St.-Suire 6O4

los Angeles, Colifornh, 9OOl7

Black Bart Hoo-IIoo Club 181-March 17, dinner meeting, place to be announced.

Dubs, Ltd.-March 19, Monthly tournament, Sequoyah Country Club, Oakland, Zook Todd host.

San Diego Hoo-Eoo Club 3-March 19, Annual concat and dinner. Streamliner,2633 EI Cajon Blvd.

Sacramento Eoo-Hoo Club 109--March 20, Annual Dinner.Dance' place to be announced.

Arnerican Plywood Association-March 23, Spring Meeting. Hilton Hotel, Portland, Oregon.

Ilumboldt Hoo-IIoo Club 63-March 23, Fourth Annual Celebrity Night (orisinally scheduled January, but postponed because of flood), Elks Club, Eureka-

San Francisco lloo-Ifoo Club 9- March 25, Special Luncheon honoring Snark of the Universe Glenn Ross, place to be announced.

Intermountain Logging Conference-March 28-31, Ridpath Hotel, Spokane, Washington.

Montana Building Material l)ealers' Association-March 28-30, 29th Annual Convention, Rainbow Hotel, Great Falls, Montana.

APRIT

Northwest Eardwood Association-AB'ril 2, Tenth anniversary meeting, Portland, Oregon.

Lumber Merchants Association-April 4-6, 25th Annual convention, Mark Thomas Inn, Monterey, Golf at Del Monte Course, Craig Gaffney and Jim Fife, co-chairmen.

Dub, Ltd.-April 16, monthly tournament, Peaeock Gap Golf & Country Club, San Rafael.

Los Angeles IIoo-Hoo Club 2-April 16, Golf, dinner and entertainment. Lakewood Country Club.

rilood Products Clinic-Apil 20-21, Annual Meeting. Davenport Hotel, Spokane, Washington.

Sacramento lloo-floo Club l0$-April 21, Dinner Meeting, Country Club Lanes.

San Francisco Hoo-Hoo Club I and Ookland Hoo-Ifoo Club 39April 21, Annual Baseball Nite at Candlestick Park, Ralph Boshion, chairman.

National-American Wholesale Lumber Assn.-April 27-29, Tgrd Annual Convention, Boca Raton Hotel & Club, Boca Raton' Florida.

MAY

Arizona Retail Lumber & Supply Aeen.-May 6-$ Annual Convention, Ramada Inn, Tucson, George Rothfuss president.

Oakland IIoo-Eoo Club 39-May 21, Annual Reveille, Castlewoo'd Country Club, Pleasanton, Bob Bieleck chairman.

Our sincere apologies to Oakland lfoo-Iloo Club 39, the Sierra Cascade Logging Conference and Sacramento Hoo-Hoo Club 1@ for inadvertantly dropping their scheduled events from our February Calendar.

Oakland Club Supports School for Deaf

UR apologies and a belated ho-ho-ho to Oakland HooHoo Club 39, but unfortunately bad news in the form of the Pacific Northwest's worst flood disaster took precedence over the club's annual Christmas party spread originally scheduled for our February issue. But even at this late date, we would like to include the accompanying photos of the an. nual holiday event and extend our congratulations to Club 39 for its continued support of the California School of the Deaf in Berkeley.

(4) And, of course, the Joey Lucido quartette, with Jim McClintock, Larry Hansen and Tom Lillard harmonizing to the big sound of ioe's piano. (5) Hillview Lumber's Vern Nielson, Strable Lumber Trainee Ralph Eacon and Verlon McKinney. 6) Dean Griffing chatting with Frank Timmers, Bob Gerhart and Bruce Jacobsen at the near end of the head table. The club has supported many charitable activities.

0Al(tA]{D H00-H00S lrlEET-(all caotions read from left to right) (1) At the head table, John'Skov, Milt Cook, Castro Valley retailer Ralph Boshion, Club 39 prexy Vic Roth, and Dean Griffing from the California School of the Deaf. €) Gran Geisert, Tom Jacobsen, Sr., Paul Gaboury and Ralph Meyer. (3) Joe Pepetone, Jim Giliis, Paul Ward,-Bob Macfie, Bill MacBeath, Dick Johnson and John Lowe in this lineup.

Flood Relief Profect

qHASTA-CASCADE Hoo-Hoo u Club i33 of Reddine kieked off the New Year with one o{ its most successful Concats in recent years in January at the Riverview Country CIub in Redding. With president Carl Allison wielding the gavel, an estimated group of B0 lumbermen attended the event both to welcome the new members of the Fraternal Order and to eet the Iowdown on the club's flood relief project for the residents of Hoopa.

Shortly after the full story of the devastation which struck Hoopa was made public, Shasta Cascade officers huddled and decided to start a $3,000 reIief drive. Hoopa's plight has brought disaster relief from

(Continued, on Page 82)

CIUB 133 MEETS: (all captions read from left to righ0 (l) Roy Dunbar, Carl lhomsin, Bob McKean and Chuc[ Sigo. €) Arvin Beigs, Dutch Wiseman, Bob Goldsworthy, J. W. Fisher and Woody Fagan. (3) Howard Cramer and Ernie Swift. (4) Degree Team notables included (seated) Al Gould, president Carl Allison, Visiting Officer Al Bell and Lee Deering. Standing we have Jim Forbes, Erv Bartell, Virgil Mastelotto,

Joe Derrah and Brad Broyles. (5) Carl Allison (outlining the Club's Hoopa Flood Relief Drive), Al Boyce and Jim Forbes. (6) Walt Schaylor, Herb Brown, Claude Parker (Shasta-Cascade's oldest member and retired plant manager of KimberlyClark) and Ernie Swift. 0) Roy Dunbar, Lowell Ambrosini and Bill Lindgren. Persons wishing to contribute to help flood victims are urged to contact the Shasta-Cascade Club 133.

Gov. Brown Proposes Redwood Pork

Completion of a master plan calling for state of California acguisiiion of 45,fi)0 acres of redwood forests and adjacent lands has been announced by Governor Edmund G. Brown.

The governor said the plan calls for purchase of 6,544 acres of primeval redwood forests in Humboldt and Del Norte counties plus an additional 38,510 acres of cutover forest lands adjacent to the redwoods.

Brown said the plan also supports a proposal to re-route a controversial four-lane freeway along a cut-over section east of Prairie Creek Redwood State Park,

The re-routing has strong support from conservationist groups but is opposed by the State Division of Highways and local gov' ernment groups.

Brown said he was confident a compromise plan for re-routing the freeway could be worked out with the highway commission.

The completed master plan, said Brown, would add 6,577 new camps sites, 3,013 picnic sites and 57 miles of additional parkways to existing facilities in state redwood parks.

The malter plan covers five counties-Marin, Sonoma, Mendo' cino, Humboldt and Del Norte. It finds that the principal need is addition of land at four existing state parks: Jedediah Smith, Del Norte Coast. Prairie Creek and Humboldt.

Brown said the proposed master plan would be tied in "as closely as possible" with federal plans to establish a mammoth Redwood National Park stretching from Del Norte to Mendocino counties.

"California's redwoods truly are among the natural wonders of the world," he said. "This master plan is a point ol departure lor a program. to sryre ilwm lrom the saws and, axes ol loggers."

Brown said the plan also calls for private interests to manage another 35,000 acres of redwood forests "in a way that would hold damages to adjacent park lands to a minimum.

Brown said the master plan would be presented to the State Park Commission.

Mondo Merges Into Boise Cqscqde

The merger of Minnesota and Ontario Paper Company with and into Boise Cascade Corporation has been approved by share' holders of the two companies.

Minnesota and Ontario, known as Mando, produces newsprint, specialty printing, packaging and converting papers, and Insulite insulation board and exterior products. Mando's manufacturing plants are located at International Falls, Minnesota, and, through a wholly owned Canadian subsidiary, The Ontario'Minnesota Pulp and Paper Company Ltd., at Fort Frances and Kenora, Ontario.

New Distribution Firm Opens

A new forest products distribution firm, specializing in plywood rnd particleboard- Continental Forest Products, Inc., opened for business in Lake Oswego, Ore., on February l.

Principals are Bryan Arbuckle and Don Almy, both of"whom have worked in the wood products field in the Portland area fot the past ten years.

Associated with them will be Dick Denner, who has been irffi' liated with Arbuckle and Almy in the past, and who has had more than 20 years'experience in forest products.

Continental Forest Products will distribute the production of western mills to customers throughout the United States. Arbuckle said the firm initially will employ seven persons, including the principals.

Mahogany lmporting Company Selects Another Lumber Storage Building

From,4ffiN

^== Cowtnucnor c0.

tor % the cosf of conventionol buildings

Frank Rawolle, president of Mahogany Importing Company, says: ttlf/s selected, San Antonio Rigi.d, Pole Construction for our neut Compton, Cal,ifornia, yard, because tbeir engineers baoe compl'ete knoutl.ed,ge of our need.s. Tbe11 fulfil,l tbeir conomitments on scbed.ule, band,Ie all tbe red, tape and, rnost important of all, AT A PRICE

THAT'S RIGHT,''

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Oqklond Hoo-Hoo's U.C. Scholqrship

A check for $250 prcsented to Professor Rudy Grah of the University of (lalifornia School of Forestry by Oakland Hoo-Hoo Club 39 on January 15, marked the establishment of the Clern F'rascr \Iernorial St'holarship F und in l'orestry. Thc first suc'h grant to the ti.S. School of l'orestrv" the {und has beelr earmarked to u,ssist undergraduate students attending summer field practice nearr Quincy. acr:ording to Dean Henry J. Vaux.

On hand to present the hrst annual scholarship t:heck was Club 39 President Vic Roth, Brr ce Jacohsen. Jack Koepf. Bill Johnson alrl Jin Fr:rser. son of the late Clem Fraser.

In a<,knowledging the gift [or the L-.C. St'hool of Forestry, Dcan Henry Vatrr said in part: "The availalrilitv of this {und will be of high importance since it establishes the first such grant that we can use to attract and provide financial assistance for out:tanding 1'oung men entering a School of Forestry program from the junior collcges or other institutions of higher learning. Our untlergraduate students start their forcstry pro,sram at the end of tht' sophomore year lry attcnding our summer field praciice ('ours(' near Quincy. Thc cost of this course is a substantial item in a student's budget and he must forego a summer's earnings while arttending. This places a major burden on many financially needy but highlv promising students which can have an efie<'t on their ability to continue education in their chosen ficld. This ,"cholar-.hip fund n.ill enablt' us to ease this hurden and help a studcnt -ou. {or*u.d with his education."

Logging Meet Dotes Unchonged

The Redwood Region Logging Conference will be held as scheduled at Santa Rosa, March Il-12, in spite of massive floods and washed out roads, according to Sam Arness, conferenct' president.

Arness personally sufiered flood damagt: in his home at Hoopa and saw his mill, Humboldt F-ir. Inc.. badll' flooded by the Trinity River. He is digging out and plans to resrrme operation as soon as possible.

Included in the conference program will be a panel on parks and preservation pressure moderated by John Callaghan, CaliIornia Forest Protective Association. Sacramento I a panel on "What's New in Equipment," headed by John Yingst. Simpson Timber Co., Klamath; and another panel on new trends in the industry moderated by J. E. Pickett, Cal-Pacific Redwood Co.. Arcata. The latter will cover effect of the forthcoming pulp industrv on timber utilization.

The record floods in northern California rvill be referred to in the conference program at the El Rancho Hotel in Santa Rosa.

Hoo-Hoo - Lumber Jqc Meet

The hoys in Fresno certainll' know how to do a good job. The Hoo-Hoo and Lumber Jacs got together Januarv 28 at the Hacienda. and {or $7.50 put on a perfet'tly delicious meal with three frt'e cot'ktails and a program on wood trr.ating.

'fhere lvcrt'alrout scvt'nty architects, engincers and specifiers rvho heard K. E. Jurgcns, exet'utivt' st-r'retarl- of thc Americarr \{irod ['rt'scncrs Tnstitute, and Brucc Garlick, Protection Products Div., t,. S. l']lywood Corp.. outline rvith charts and pictures and prepared presentations what wood treatment can do to add to the safety and value of structures in rvhich it is incorporated. We have a feeling that not many of the assembled members and guests were fully acquainted with this subject, but were made u.ell aware of the properties and availability of treated lumber.

Al Bell, vice-prcsident of Hoo-Hoo International. prt sented Charlie Dart with a well earned Past President's pin.

HUNTER WOODNrcRKS

needs 21/z million feet of lumber per month on a year 'round basis

Itust Be Green Douglas Fir Cut To Size in Standard, Utility and Etonomy Grades. You May Quote on All 01 Any Part.

l" Lumber Mqy Be S-t-S2E Or 5-4-5.

2" Lvmber Must Be S-4-S. 4" Lvmber Must Be S-4-S.

Lumber musf be mqrked qs fo grodesnd length

Lumber musf be bundled Jor foik trvck unloaiing

,l Moy be shipped lruckond trailer, flot ccrr or by water

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Mony retoilers olreody sell or provide his Plon Books os o customer service

of proven populority. Mr. Estes house plon column oppecrrs in mony publicotions

. in the Wesi. Use the coupon on this poge for informotion without obligotion.

OME builders todav are much more selective and value - conscious than ever before. They demand more in both the exterior and interior design. They are also building larger homes after having discovered that the cost per square foot to build a home usually decreases as the size increases.

The warmth of good traditional styling has been preserved by the clean, uncluttered lines of this colonial exterior. A roof gable projects past the brick veneer on the front wall of the garage. This adds to the design interest already created by the wide garage window, louver shutters and planter box. Extra long shutters plus a panel detail surround the large bedroom windows while brick veneer has been trsed at the bottom of the bay window in the dining room. Specially designed glass panels have been placed on each side of the entry door.

From the wide entry, there is direct access to all rooms so that there is no traffic problem in this home. A covered breezeway connects the garage with the service area from which any room in the house may be reached without having to walk through the kitchen.

The three bedrooms have been located in a quiet wing of the house. They have a generous amount of wardrobe space while the master bedroom suite has a private dressing room and bath. This bath features a wide pullman lavatory as do the two remaining baths. The water closet is partially hidden by the stall shower.

The separate dining room is accessible from the hall through a pair of sliding doors. This room could be used for both large bufiet suppers or more formal dinner parties.

Cabinets-including an eating bar for informal dinings€parate the modern kitchen from the family room. In both the family and living rooms, sliding glass doors have been located where they're appreciated most-at the rear where both scenery and the view are private.

Please send me complete information about the special volume discounts ! I to retail dealers, on complete working plans and a full selection of home ! I plan books.

tirn Name (lf Any)-

PLAN NO. 3940 I97O SQUARE FEET

Here's a modern t"p siding which combines the proven sales appeal of rough-sawn lumber with the special advantages of board-width plywood

It won't split, handles easiero stores in Iess spaee. You can stock enough Planktexto enelose a luxurious 25OO square foot contern. porary home in a single l'x4'x16' stack.

Save your customers costly waste, tooo by supplyingPlanktex in thrifty B, 12,and 16foot lengths. A Planktex strip isn't too longo isnot too shortcovers studs on 16" centers exactly.

Why not ask your Weldwood representative to tell you more about the special advantages of Planktex? Remember, savings plus guality for your eustomers add up to more sales for vou! \

Ftflge STRENUOUS CURRENT of the tide of modern rimes nHH has brought into everyday use the word .'SERVICE". Etl6 It practically dominates every business discussion; has - become the harp of many strings upon which the thinker strums with vigorous hand. Upon it every salesman bases his argument -his hopes-his aspirations. ****

And yet we seldom hear the potent guestion asked: ooVhat is service?'o It is worthy of serious thought and consideration, because as we look about us we often see men claiming to be rendering service of a phenomenal sort, to whom the actual meaning of the word is unknown. **'*

Nearly two thousand years ago that Man who died on Mount " Calvary propounded the sovereign principles of service when he said: "IVhosoever shall be great among you shall be yotrr minister; and whosoever of you will be the chiefest, will be the servant of all. For even the Son of Man came not to be ministered unto, but to minister, and give His life a ransom for many."

The value of th" ."rul"" *J, *orl.oo*f p."di.t"d in the above quotation, but the growth of modern bwiness has developed the everyday necessity for the rendering of business service, and is gradually setting a gilt-edged premium on service-giving ability.

BY JACK DIONNE

Today the question that the man in any walk of life must answer is, o'What degree of service can you render?" The worker is judged by the service that he readers, and rewarded in pro' portion to the quality and quantity*of thet efiort.

Service is the basis of all honest business" all creative work, all free government, all ordeily 1ocietf,, and all true religion.

Then what IS service? Whar is this thing that the Ma^ster preachedthat men proclaimthat all humans have learned topraise?

Let us turn to the dictionary. It states that SERVICE is o'assistance rendered"; also that*it is ooduty*performed."

As service afiects the business man of today, it seems to us that a blending of the two definitions gives excellent interpretation, because the giving of service means the rendering of assistance to the buyer and performing a duty toward him also. The assistance is a necessity *and the duty is clear.

We should say that modern merchandising service means to furnish to the public the fullest possible degree of specialized' intelligent assistance. It means that you will use your most earnest efiorts to "Do unto others as you would have them do unto you."

PERS@NALS

Truckee Tahoe Lumberrs Chal Croes might just have an Olympic ski jumP champion on bis hands if his 12 year old boy Stevie eontinues his bird-like ways. In a field of 16 year olds, Stevie took 2nd place in the recent Mt. Rose jump and vord just reached us that the little guy soared 78 feet ofr the jump at lleavenly Valley a couple of weeks ago to br6ak the course record forme'rly held by a pro-am 18 year old. Peru in '?2 anyone ?

Vic Wolf, owner of Western Forest Products (of San Francisco), spent the month of January trying to survive by the hunt and peck system while his secretary, Rachael JacoDs, vacationed in London and Paris.

Wally Lingo, Sun Lumber Co. mainstay and his Katherine are back from a ten-day trial comparison of Hawaii's beaches vs. Southern Califoinia's. Says that January in Hawaii compares with the best of the malnland's summer months.

Oscar Greqr, well known to the trade from his years with Twin-City Lumber Co. and BoldtBeacom Lumtrer Co., has started his own general wholesale business at 230 West Cutting Blvd., Richmond, and will operate under the name Pacific Timber Products.

TET CfiIC PRITIE!

FACTORY.PRIMING OFFERS THESE SOIID ADVANTAGES

r' No loss due to weother or deloys qt the iob site

y'Moisture protection before instqllotion

y' Reduces donger of worping or checking

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MoneyMakers in Conlinentol

Moulding's profilpocked line includes foclory-primed inlerior ond exlerior iomb sets, exlerior door fromes. p o c k et sliding door f romes, door stop ond cosing sets, lineol mouldings ond lumber for your house pockoging of shelving, pole ond hook strip.

1785 NORTI{ BATAVIA ST., ORANGE, CAIIF.

AREA CODE 2132625-1428

AREA CODE 714:633{O3l

Mel Mclean, Eel River Sawrnill, Inc.' and Jim Newquist of Newport Beach, representative ln southern California for Eel River, calling on the trade explaining the flood conditions in northern California.

LeRoy I. Miller has been electcd 1966 president of the National Home Improvement Council's San Diego Chapter.

Poor ol' Leg Doddington of Bernie Berber & Associates bas got a fire bug after him for sure. First he takes his wif6's car to a Walnut Creek garage to be fixed and tbe g:arage buras down. Then a month later, for an encore, his house burns do,wn. When last seen Lee himself was doing a slow burn too.

Harry Whitc, Long Beach wholesaler, made a fast flight to the flood country in northern' California kist month. Checking on his sources of supply.

Our apologies to Bob Kohn of Forsyth Hardwood Co. for completely missing his junket to South America last year, but just to show him we're not asleep at the switch we c&n report that the Hardwood Globetrotter will be of to Ehgland on March 16 to attend the 6oth reunion of his W"WI regiment Bob, who only plans a 3 week trip this time, eouldn't wait for the U. S. to get into the first lforld War, so he shipped otr to England in 1916, joined the British Army and spent over 4 years in Europe giving the Kaiser what for.

Seen recently down Palm City way were two well-known characters in the Iumber industry. Roy Stantorg Sr., and Dee Essley just '{putting" 'round the par three course.

NBMDA president Bill Grieve, head of Building Material Distributors, Stockton, visited the membgrship in the East and Southwest during late January.

Dick Marquart, West coast representative for Marquart Millwork, Oshkosh,'Wis., with headquarters in Atherton and Menlo Park, California, calling on southland contacts in an unusual way. He used taxicabs - yetand they were not cheap. One trip was over $12.

'Westerners attending the 38th annual meeting of the National Woodwork Manufacturers Assn. at Scottsdale, Arizona, last month inclirded, from California: Andy Guy and Joe Reese, California Wood Products; Francis Haley, Haley Brothers; Frank De Yaul, C. L. Kinchen and J. M. White, all from International Paper Co.; Bill Curd, Kimberly-C'lark Corp.; Ralph Prouty, Tarter, Webster & Johnson, Inc.; Hugh Schafier, Michigan-California Lumber Co.; and Frank Momyer and Watt Skinner, both representing Pickering Lumber Co. From 'Oregon, delegates included W. A. Scoville, Cascade Wood Products; E. E. Metler, Metleer Brothers; and H. L. Grove, Potlatch Forests, Inc. Washingtonians at the big annual included Fred Johnsono Weyerhaeuser Compariy; M. R. Schroeder, White Pine Sash Co.; John Syme, Simpson Timber Co.; J. II. Sampson, Biles Coleman Lumber Co'; and \il. F. Baker, John Doric and L. T. Rabun, all with Boise,Cascade Corporation at Spokane.

Dennes Coombs, folmerly in g'eneral sales at the Fresno office of the Tarter, Webster & Johnson Division of American Forest Products Corporation has been promoted to manager of TW&J's specialty division sales. His headquarters remains at Flesno.

International PaperCompany held its annual sales meeting at the San Marcos Inn in Chandler, Arizona, January 21-23, with Al Regalia of Vancouver, Washington, walking off with the top lumber salesman award. Tenas DeJong of Los Angeles won the top plywood salesman award and John Nelson, San Francisco, made it a clean sweep for the western zone by winning the top import salesman award. Harry Lyon is western zone sales manager, and Henri Muth is manager of the company's importexprrrt division.

.Jlm Dwan has opened offices at 1290 Bayshore BIvd., Burlingame, for Gold Rey Plywood Sales of Medford, Oregon, representing Carolina-Pacific mills at Sayler, Grants Pass and White City, Oregon, in the western states. Formerly with Durable Plywood Sales Co, for the past 7 years, Jim started his plywood career with U. S. Plyu'ood Corp.

Irving Rabin Company auctioneers, brought down the gavel on Seaside Lumber Co. in Salinas on January 28.

H, R. "Jimmy" Neel of McKuen Moulding in Saclamento, and Mrs. Neel, are currently in Africa on a long planned tour which will include a big game safari into the back country where Jim will use a camera instead of a rifle to "shoot" his prey. The couple left during early February and plan to return home around the fir'st of May.

Stan Eznekier, vrestern division manager of E. L. Bruce & Co., spent the fir'st two weeks of February calling on Bruce accounts in the Pacific Nolthu'est.

Popular Ken Coleman is now covering the San Gabriel sales ten'itory for Eckstlom Plywood and Door Company of Los Angeles. Ken is active in Hoo-Hoo and is a particularly knowledgeable and experienced lumbelman.

Bo Ahrens, head of California Sugar & Wester"n Pine Agency, is still in dry dock after suffering a heart attack on the California Golf Club course late last year, but word reaches us that Bo is home and making good prog:ress and should be back behind his desk any day nou'.

Lumber drummer Carl W. Watts has forsaken the Peninsula v'here he's been operating his wholesale business in recent years for Walnut Creek where he'll headquarter in the Highland Building, office 9D.

Former Los Gatos retailer, Bob Raymer, has joined the sales staff of Simpson Timber Company and will be working out of the company's Santa Clara office.

At a directors' meeting in Tucson, Arizona, on January 26, Salt River Valley Hoo-Hoo 'Club 72 presented W. C. "Bilf' Beal, retired owner of Builders Supply Co., with a lifetime honorary membership in the club, the 6th cf its kind in the big club which is hosting the International Hoo-Hoo convention this year at Scottsdale, September 19-22.

Bill Kofrord, sales manager Diamond National in Red Bluff, and his assistant Bob Smith were recent visitors in the greater Los Angeles area.

PauI Foote, Collins Pine Co. of Chester, Calif., covering contacts in Los Angeles enroute to his annual vacation in Death Valley.

Russ Hogue, vice-president and general manager of Medford Corporation, is back in the saddle after undergoing surg:ery and spending a couple of weeks at home resting up.

Ziel & Company's Mike Madison spent two weeks last month calling on custorners in Toronto. Canada, and the Eastern Seaboard area.

Al Setterlund, veteran retailer, and wife Clala, moved to Kingsburg from Independence last December to establish residence in their old home town. He is retired now and wants his friends to drop by at 1430 Smith Street when they pass through Kingsburg.

Now -- Sold in l{orthern California!

BurnieBoard, a tough, versatile hardboard is made exclusively from Australian hardwood trees at modern mills in Burnie, Tasmania and lpswich, Queensland, Australia, It is an extremely high densityhigh quality hard board with screen back and very smooth face.

BurnieBoard is too tough to punch in Yt", but comes perforated in t/e" and 3/16" , in standard and oil tempered.

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete Inventory-All Sizes & Grodes, Green or Dry-for every purpose"

home of

Redwood Fencing Sidings

Interior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TOALL FREEWAYS +

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PACIFIC

TUMBER

r

7ll7 Easl Firestone Blvd.

MAIIISON COMPANY

DOWNEY, Colif. TOpoz l -6701

stock-in-trode" SPruce 3-2292 P.O. Box 243

"SERVICE is our poromount

Moior Wood Promotion Success

Material developed in part by the National Wood Promotion Program is included in a twelve page section devoted to the use of lumber and wood products that appeared in the January 24 issue ol the llome Xlagazine section o{ the los , ng,eles Tirnes, circula. tion I.11,5,000. Glued laminated timber con-struction is featured on the section's cover, in color.

Jim Cooper, of Cooper, Davis & Company. the adverti-*ing agencv responsible for the promotional program of the Wood Information Bureau of Southern California, described the pub. licity as "a splendid example of cooperation between the National Vood Promotion Prosram and our local effort."

Cooper pointed out that purchase of the 12 pages in Home Magazine by advertisers would cost $43.000 for just the space alone. The actual cost to the promotional {und for the publicity that appeared was but a fraction of that figure. "Publicity of this nature can be had on a consistent basi-. in many magazines and newspapers as more and more southern California lumber and wood working companies support the common cause of wood promotion," Cooper emphasized.

Redwood Empire Elections

Redwood Empire Hoo-Hoo CIub 65 held its Annual Election Nite at the Green Mill in Cotati, on February 17, and installed the {ollowing slate of officers and directors for the new year:

President. Guido Lorenzini, Mead Clark Lumber Co.; r'icepresident, Bill Doyle, Summerbell -speed.Space; and secretarytreasurer, Duane Bennett, Mead Clark Lumber Co. New Directors include Bill Hitchkock, Mission ['ood Products; Charlie Lund, Henry Hess Company; Pete Parrish. Union Lumber Co.; and Chuck Porro, Ilockport Redwood Co. Holdover directors are Jim Henningson, Henningson Cabinet Shop; Jl6 Jones, Foster Lumber Yard; George Karlson, G & D Plywood; Bob Kilgore, Kilgore Lumber: and Fred Roemer, Tamalpais Lumber Company.

NLRB Nixes Component Use

Perrv E. Willits, president oI the National Association o{ Home Builders. has sharply criticized an NLRB ruling that permits construction workers to refuse to handle pre-assembled materials on the construction site.

Willits. who builds in Florida and North Carolina, said the ruling set up another serious impediment to building at lower cost by stifling the creation of new products and barrine the use of labor-saving materials.

"By some peculiar reasoning of its own, he said, the National Lal.,or Relations Board has ruled that unions can lawfully refuse to handle or use specific materials or equipment at on-site building jobs."

He referred to the recent NLRB decision in the casc o{ the Metropolitan District Council of Philadelphia and Carpenters Union vs. Mahin, in which workers refused to handle or install prefinished or prefitted doors.

'Ihe NLRB ruled that a o'work preservation" clause between contractors and a carpenters' union was legal because it protected a o'legitimate economic interest of the employees by preserving their unit work."

Willits said the ruling, if allowed to stand, will be discouraging to builders and to manufacturers seekine outlets for their new products and materials.

"Thus," he concluded, "the builder loses another valuable tool in his effort to hold d6vyn s6s1s-the systemization of his work through just such use of efficient and cost-curbing prefinished materials."

Extra Active Sacranento Club

Beefs Up t\lenhership for '55

q\(.liAf ll'.\'l'O H,,o-H,,,r Clrrl, 109 l,eeled rr1, irs \-/ rnr.mlr.rslriI arrrl that of the Irrternational Orclt:r hl t'ont'atoratirrg trvt'lve firre rrt'rl memlrer.s at their Janrtarv rnt't'lirrg. Thc triP thr,rugh tht: Oarden rva-. Prt'r't'<lt'rl l,r' r'r,r.ktails arrrl rlirrnt'r. uith Clul, 109 prt'ry \\"avrrr' \L'r'r'r'r. pr-t'sir.ling. or t'r. the heatl table. The Sacllrnt'rrlo clrrlr lils t.orrsistt'ntlv lreerr one of the more itt tirt' rtot'tlrt'r'rr Cirlif,,r'rrin tllul,. arr,l urrtil this vear the sponsol of the higlrll t'lTt'r'tirt'l'or.est Proclucts Dav at thc Califorrria Statt' l,'air.

SACRAMEi{T0 C0NCAT-(Captions read f rom teft to right) (1) 0rville Eastman, Art Mower and Jim Brown of Armstrong Cork. (2) Kittens in front row: Howard Williams. Cal Builders; Harold Tejes, ApA; Don Cannon, Blattner-Bahr and Dave Caheron. Sacramento Door & Piywood. Back row, Jim Mulhern, Acme Cabinet: Jay McKinney, Burnett & Sons, paul'Lone & J. p. Long, both of Long Cabinet Shop. Xittens nollncluded

in shot are, Bob Bolton, Capitol Plywood; Ed Morris, Long Cabinet Shop; Art lVlowbr of M'asonite Corp., and Duane Bauch, U.S. Plywood. (3) Former prexy Ai johnson strokes one with the new woods given him for his tenure in office; Cliff Frazier and Wayne Mercer makin the presentation. (4) Bill Fraser oi Wendlins-Nathan, Dick Kidder and Bob Bolton, both of Capitol plvwood. (5) Eager Degree Team ready to do its stuif.

Seated; Wayne Mercer, N. Sibley, Al Baltus, Cliff Frazier and Al Johnson. Standing, Reuben Berget, Mickev Smolich, CLIVI publisher and visiting officer Al Beli, tsob Babicky and Ed Kensinger. (6) Tom LeMieux and Lew Case.0) Harold Tejes, Duane Bauch and John Long. (8) Wayne Mercer, Reuben Berget, Ed 0'Kellev of Sayre Lumber, and Capitol Plywood's John Bosic(. (9) Ralph Heath, Lloyd Gabbdrt and Paut Long.

Industry's Economic Council Meefis

fT has been the practice of the president ! of the National Lurnber Manufacturers Association to appoint an Economic Council of the Lumber Industry to meet each year. This Council is made up of corporation executives from all facets of the lumber industry representing large and small companies producing and selling lumber in all parts of the United States. Membership is rotated each year.

The Sixth Economic Council of the Lumber Industry met at the Dorado Beach Hotel in Puerto Rico January 18 thru 21. 'Mark Townsend, president of the NLMA, appointed Benton Cancell, president of Pot' Iatch Forests, as chairman.

It was learned just prior to the opening that the Southern Pine Association had formally withdrawn membership in tJre NLMA. Individual mernbers of the SPA at the meeting stated that this action was taken on advice of counsel which presented the opinion to SPA that the activities of NLMA in promulgating lumber standards were in violation of existing consent de' crees. Mr. Thurman Arnold, who was assistant attorney general at the time the cons€nt decree was issued, has given his professional opinion that the NLMA is not in violation of the consent decree.

It was the opinion of some members of the Economic Council that too much emphasis on unity at any cost may be the source of our disunity. Already, too much time has been spent trying to get one hundred per cent agreement when common sense dictates that it is next to impossible. The industry consists of individuals with old traditions, varying goals and difierent temperaments. Perhaps when the industry is in majority agreement, it must move to accomplish its major and broadest goals through the best leadership available. The dissenters could then see the wisdom of the program and join to further strengthen the movement. The leaders in this c€Ne are not only the 'obigs," but are representatives

from the large, medium and small companies in all segments of the forest products industry who recognize that united action in the industry is imperative to reach the goal of increasing our markets and protecting present markets from substitute products.

While there was considerable discussion at this meeting on the subjects of industry unity and grade marking, the following su,bjecrc were also hit head-on:

(l) Can the industry organize itself for better government relations at all levels? Should the industry develop a positive approach to government relations versus counter-punching? What can the industry do to promote better public understanding?

(2) Does the council consider that a promotable product must meet public requirements and performance standards to safeguard the consumer?

(3) Are those financial resources of the forest products industry which are presently availa,ble to industry organizations, adequate to fulfill the obligations imposed by government and marketing pressures?

It was suggested that the increasing size of government and. its encroachment on business is inevitable. However, business must rcgain its self-confidence in the role it plays in the economy. Today, business is still equally significant with government,

In line with CLM's policy, thi"s thoughtlul article by C. M. "Cris" Snauely, president tt Tlw Cermain Co., Inc., uenerable Pittsburgh wholewJe firm, is presented with the hope that lumber industry cornmu;nica,timns may benefit.-Edinr.

Snovely

and we should adopt a positive attitude in our relationship with the government. Positive programming with the governm€nt would be far more practical for our industry than counterpunching and constantly fighting the increasing size of government,

Grade marking of lumber and plywood, and the policing of these grades, is one of the most important subjects facing our industry. Unless our industry moves toward one hundred percent grade marking, the government will do it for us. Apparently the United States Departrnent of Commerce is already doing investigative work preparatory to securing legislation to regulate grade, sizes and moisture content of lumber products.

It was pointed out that the NationalAmerican Wholesale Lumber Association and the National Lumber and Building Material Dealers Association have for some years promoted the concept of grade marking all lumber.

It ,became apparent as intimate discus. sion ensued on the subject of grade marking and consumer protection that grading irregularities are not at all limited to Long Island or southern California. nor are thev limited to the distribution or ietail levei. Evidently there is some soul-searching and some housecleaning to be done at the manufacturing level.

It is surprising, though, when we think of it, that the reputable manufacturers of lumber are willing to put their name on the lumber they produce and not put a grade mark on it.

In the area of grading and policing of grades, considerable discussion was heard about the National Hardwood Lumber Association and its modus operandi. This association was founded years ago as a grading agency to supervise all grades of hardwoods produced in the United States and Canada. Prior to the formation of the NHLA, each regional wrote its own rules and supervised the grading of its lumber.

GLOBE SPECIALIZES

The NHLA was formed to bring under one agency the grade supervision of the pJreat number and variety of hardwood species produced on this continent. NHLA has performed very successfully and grading certificates issued by its inspectors are well accepted by all manufacturers, distributors and users of hardwood. Membership in the NHLA is made up of manufacturers. distributors and users. The association also operates a very successful grading school at Memphis. This agency could serve as an excellent ,example of what might be done. in the softwood industry on this continent. Perhaps the NHLA could be extended to include softwoods, or a national softwood grading agency could be organized.

MARKETING

Marketing and merchandising problems received a fair amount of consideration at the meeting. It is generally recognized that the Lumber Industry Merchandising Council, in its meeting held so far, has provoked constructive discussion of many marketing opportunities. It has surely opened the lines of communication between manufacturer, wholesaler and dealer, and has made the manufacturer aware of the fact that many of his problems could be solved concurrently with the solving of related problems at the distribution level. But for some reason the NLMA has three times asked for postponement of the scheduled second 1964 meeting.

It has been my privilege to attend a number of industry meetings in the past few years. It has been gratifying and educational to sit down and engage in frank and open discussions with knowledgeable men representing all segments of the forest products industry. In spite of all the meetings, it would appear that our industry today is torn further apart than at any time in its history. My observation, however, is that when you look behind the scenes, you find far more unity of thinking than would appear on the surface.

The industry and the association leaders are really doing a respectable job for their companies and for their industry. but they are doing a poor job of communicating and embracing the many people in our industry who do not have the opportunity to participate in the many meetings.

Since these people are not properly consulted or informed, and consequently do not und,erstand the objectives and the goals of the leaders, the natural thing to do is to fight them.

One might say that our salesmanship and merchandising techniques in the area of human relations are just as lacking as they are at the market level. Our industry has some of the finest people in the country, and we have without a doubt the finest product in the world. It really hurts to know that total lumber shipments in 1975 will he the same as they were in 1900.

Open House lntroduces Redwood Brick

qEVERAL hundred lull grown men rev cently assembled at the Rex Oxford Lumber Company in Torrance, California, and spent the afternoon playing with blocks.

No, they hadn't suddenly reverted to childhood fancies. The occasion was the introduction of Certified Redwood Bricks to southern California building materials dealers and handlers.

At an open house, held at his warehouse and brand-new Redwood Brick office on E. 223rd St., Rex Oxford, long-time

and cut

manufacturer. introduced one of the hottest new redwood products seen in recent years.

Redwood Brick, developed and manufactured by the Park Corporation of Eu-

is a machined lock brick manufac-

(Continued on Page B0)

three

Don't pl^y a guessing game

in choosing the right building materials for your job. See an expert-an Ind'epend'ent, whose counsel is based on47 yeas specialized experience in Southern California building. Our ind,epend,ence gives us freed.om of cboice among all matefials . . and you get the best!

Especially good, prompt service on Formica , and. tbe best in softutood. and hardutood. Plyutoodt, Monkeypod Plllutoods, and. Masonire Brand. Hard.boa.rd.,

lifornia

MAdison 7-0057

Member of National Building Materials Disributors Association

lumber wholesaler

stock

reka,

OPEN H0USEJall identifications are from left to right): (1) Walter Koll, Al Wahl and Don Philips, Jr. 0) Redwood Brick distributor Rex 0xford chats with manufacturer Ray Park. (3) Roy Canoll (right) examines one of his company's new embossed mouldings as Mrs. Carroll and salesman Charlie Nelson look on. (4) Sunset City Lumber's Andy Johnson with Jackie Black. (5) Host 0xford greets the in-laws'

generations of Philipses. (6)'Round the refreshment table are Whitey Phillipi, Don Koll and Larry Philips. (il Architect Will Martin (second from left) explains some of his designs using Redwood Brick to Lyle Baker, Ray Park and Rex 0xford. (8) Wallace Tanner and John Fosse. (9) Basil Treapa, Maple Bros.'s Ernie Flanagan and Jack Caroll. Several hundred guests attended the day-long open house.

955 S. Alameda $11ss1-f,e5 Angeles, California 90021

QU ALITY SET LS

Yesfe rdoy f,Todqy!

lf an l8th Century dealer needed wood window frames, door frames or other interior work, he went to a carpenter's shop called a joine/s wood-working shop.

Today, lumber dealers and builders supply houses depend upon the modern craftsmen of BIG BEN Sash & Door Company for superior quali$, competitive prices and fast deliverv of wood window frames,/ extelior d00r frames/gliddmaster sliding door frames/pre-fit window units,/doulle hung or sliding wood windows,zsolid or fingerjoint interior jambs.

For further information and placement of orders call BIG BEN at GEneva l-3541 or JAckson 7-8867 or SPruce 5-6124.

BIG BEN delivers to your warehouse or job-tract sites or house to house.

Wholesale distribution to Dealers 0nly

BIG BEN SASH & DOOR INC.

33lt Salsalito Streot

P.0. Bor zt6, tos Alamitot. Callfornia 93440

We would, like to thank the lollowing organizations lor their spl,endid cooperatinn and inuahnble assistance in preparing this story; Miller Redwood, Company, the Redwood, Region Conseruation Council's Eldon Shaler and, the American Forest P roduct s I ndu st r ie s.-E ditor.

fHE rr.ooD wATERS have receded from r the traeic Christmas week floods that crippled m"uch of Oregon, Washington and Northern California, but the afterefiects are far from over. Flood victims wer:e still being evacuated from the severely hit redwood region when outspoken sup-

porters of the recent national redwood park proposal were already trying to lay much of the blame for the flood on the logging industry.

Foresters and other experts don?t agree, however-nor do the facts. Had these few preservationists seen the redwood timberlands during the flood and the logging industry's actions during and after the disaster, they would have found little on which to base their inaccurate and hysterical claims.

The waters had only just begun to rise when the logging industry of the redwood region swung into action to do what it could to lessen the dangers. to aid victims

Ioggers "ltlot Guilty'

and to get things back to normal as soon as possible.

Some 500 people were sheltered in Simpson Timber Company's mill at the height of the Klamath flooding.

"They started coming in on the 22nd,," said Pat Caldwell, resident manager. oolVe had bunkhouses that are built to accommodate 40 men. When they were filled, we started rigging up bunks in the vene.€r plant, in the truck shop-just about everywhere. We had enough blankets to take care of the ones that didn't have anything, but many people just pulled cars and trailer houses into the yard and slept in them."

At Georgia-Pacific's Big Lagoon camp, the logging camp was opened by the company as a rrefugee center. Simpson company trucks and bulldozers at Klamath hauled housetrailers to higher ground. With their help, a pre-fabricated school is being air lifted into the area. At Orick. bulldozers from Arcata Redwood Company worked on state highways while Arcata's trucks and front-end loaders cleaned mud and debris from the town.

Rellim Redwood ,Company near Crescent City, volunteer,ed experienced men and equipment to help open Highway 199 to Grants Pass.

Many highways and roads were severed by water and wash-outs. But the extensive network of forest-development roads were used as connecting links to the outside world for many of the cut-off communities.

Though many of the redwood producing mills were heavily damaged, as many as are able to continue operating at the present time have kept their plants in operation to keep men on the job and to aid the economy of the area. With transportation still interrupted in many areas, many mills cannot ship the lumber but are producing and storing it in an effort to get payrolls going again to bolster the stricken economy'

Some companies are using sea-going barges to get the products to market, and Simpson Timber Company has even airlifted redwood plywood into a large San Francisco housing project which wasthreat. ened to be stalled by the shortage of materials.

A Miller Redwood Company official said, "We are going to continu,e to produce lumber as long as we can store it or find some way to get it to market in order to

Flod Disaster

keep our area's economy healthy."

While this region begins to clean up the damage and reports pour in telling of the destruction, national park supporters plant the seed in the public's mind that logging in the area caused much of the damage by cutting trees in the watersheds.

D. W. Cooper of the University of California's agricultural extension service at Eureka contradicted the preservationist appeal by saying that logging contributed in no u)q.y to the llooding. Cooper said his studies show. that young trees and dense herbaceous growth on newly harvested sites have moisture capacity and soil stability equal to or better than that of untouched old-growth redwood sites.

Even in view of the facts that the redwood logging industry's excellendy managed timberlands in many cases survived the flood better than virgin timber and existing park lands, the national park supporters want to take over valuable forest lands and watershed. In November, one preservation group claimed the entire Mill Creek watershed as its number one objective to be kept intact to prevent the lower parklandsfrom being flooded, it says.

The tragic flood, however, again proves this claim wrong. Miller Redwood Company, which owns 73 percent of the Mill Creek watershed. recorded more than 60 inches of rain during the flood. Yet, Miller Redwood did not lose one'bridge or a road in any location, wr d,id Mill Creek eaen ouerflow its banks. The only silt deposits in Jedediah Smith Park, the concern of the park supporters, are back-up from the the Smith River which carried water from deep in the virgin timber of the U.S. Forest Service in the Six Rivers National Forest!

The flood did, however, point out the fact that the redwood area needs a stable industry-such as the logging and wood products industry-on which to base its economy. A national park just cannot replace this industry for this region.

In Del Norte and Humboldt counties alone, according to the Redwood Region Conservation Council, more than 4,000 men are currently out of work, representing a weekly payroll loss of $529,000, because of the flood. A survey compiled by the North Coast Timber Association indicates that if shipping lanes are out for as long as four weeks, Humboldt and Del Norte counties will have 6,642 mill em-

ployees out of work representing a weekly payroll of -$798,550. These two counties normally employ 13,500 in tle forest industry, representing an annual payroll of $89,400,000.

"The prospect for our economy looks pretty grim for the next three monthg" said R. F. Denbo, manager of the Eureka Chamber of Commerce. "I hope people who want to put a national redwood park in here take a good look, because it would have about the same efiect on the economy -mills shut down and thousands jobless."

But in this aftermath of the flood, the shutdown is only temporary-not permanent as would be the case if a national park is established. While the park supporters say that a national park can replace the logging industry as the base for the

economy, the park proposal put out by the National Park Service itself does not proj' ect as much revenue from a national park five years from now as it would eliminate from the pr€sent economy with the erasure of one redwood company. Arcata Redwood Company would rbe destroyed if the park proposal is successful.

Look at the men temporarily out of work and the many millions of dollars lost because of the ,C.hristmas woek flood. These men and many more will be out of work permanently if a national redwood park is estallished according to the current pro' posals.

The damage done by this flood would be small compared to the hardships created in this area by the establishment of the park. Is it worth it?

PThe fr NATL$,IITAN

C)ur nails are fl manufactured from American nade steel,

THE DENIST0N COMPANY o 4892 South Western Ave., Chicago, lllinois

Hl|W MA]IY IIAII$ ARE IIEEDEII?

Your customer doesn't always know. It depends on two things . the type of metal roofing he'a using and the number of equares to be covered.

To find the number of squares, rnultiply length timeg width of each surface to be covered. Add total of surfaces, and divide by 100. Determine the type of roofing, select the proper length nail, and refer to the table below for the number of pounds to a squarel Multiply by the number of squares, and sell your customer the pounds of protection he needs, in Denigton nails.

POUNDS OF DENISTON "LEAD.SEAL'' NATLS PER SQUARE

DRIVE

QUAHTY

Behind every Deniston nail is the quality which ineures top performance in metal roofing or siding, The Denigton Triple- Lock Lead-Seal Metal Roofingnail. ., galvanized fnished only...is available with either drive screw or ring shank.

Screw ehank is superior when used in any type of wood.

WhenyousellaDenieton nail. the nail whichlaste arooftime...yousell complete customer satisfaction. Denieton nails are packed in 50-pound colorboard cartons.

SCREW R]NG SHANK SHANK

SO-Year-Old Firm kicks Off New Year With Expansion Program

FIFTY YEARS ago the pre- [' decessor firm of Mahogany Importing Co., tos Angeles, established offices in Manila for the sole purpose of shipping prime Philippine mahogany to California for distribution throughout the United States.

One half century later this progressive concern is engaged in the broader aspect of sales and distribution of a/l species of imported and domestic hardwoods, specialty itemso heavy timbers for mine shaft guides and related industrial items.

At the beginning of this year new offices, yard and warehouse facilities were completed at Do, minquez Junction, for flash-fast service from the ports of Los Angeles and Long Beach to give quick pick-up and delivery to all southland cities, as their concentration yard is located just four blocks from the freeway system at 19506 South Alameda.

Under the executive guidance of Franklin M. Rawolle, president of MICO, and William A.

(Continueil on Page 65)

BACI$T0PPID. BY a part of the huge inventory, Mahogany lmporting officers Frdnk Rawolle on-risht anU 6itt Howi at left discuss their newly completed ex--oansion. Manaser of the domestic hardwood ilivisioir, Bob Crdtty at too in denter. Lumber delivery and stacking is seen in top right and lower

Ieft photos. That's Tom Parker, the yard superintendent at lower.center. The office gang, Bill Howe, Lucille Specht, girl friday, Frank Rawolle, V-lrgin-ia Ellis, secietary and 'assis tant treasurer and Bob Crotty, a 3O-year veteran of the lum. ber business.

THE METRA.CUT SYSTEM

THE NEW SYSTEM, FOR COMPONENT CUTTINGI

Loljtr!..qn. arrangement of saws and measuring devices!

MEIRA-CUT is a full component system-comDlete-with work books that assure top efficiency in any oper'ation. One man workrng.atone can cut more than 100 trusses in a day. A skilled operator can measure and cut a rafter or truds part with a seat cut in LESS THAN 20 SEC0NDS!

Work- books, included in the purchase price, contain cutting.schedules prep-ared by prdduction Technbloglr Department engineers at 0regon State University.

Available,.now Jrom your local Con-Fab Distributor, or write Don Lloyd, Marketing Manager.

MASON SUPPI.,ES now sfock fhese fine DOWMAN PRODUCTS

Fixoll ' Joint Filler . Tile Filler . pqtching Moteriots spockling Powder ' Spockling Pqste . Tri sodium phosphcte qnd otherDowmon Producls

"Cttt costs with Metra-Cut"

nevs "#-and.

wews

by BOB McBRIEN execulive vice president of the Lumber Merchqnts Associolion of Norlhern Colifornio

rnHE WELCOME MAT witl be out April 4, 5 and 6 at the I Mark Thomas [nn, Monterey, for President Clair Hicks has extended the invitation for all northern California lumber dealers and suppliers to take part in the associa' tion's 25th anniversary convention. Clair believes that interested dealers could well use this opportunity to see how the association functions and the many benefits available through lembe;shil. *

Many months of planning have gone into the convention program which will ofier dealers and their wives an excellent opportunity to enjoy the many activities related to beautiful Monterey Peninsula. If you are not a member of LMA, give us a call and let us know if you would like to come to the convention--we'll be pleased to have you with us.

Speaking of conventions, our hardworking convention chairman Ham Knott of Yosemite Lumber Co. is also devoting time and attention to Rotary and the Antique Car Owners Assn. Recently he traveled to Los Angeles where he met with the Antique Car Owners board of directors and he will attend the Rotary con' vention in Monterey just before LMA gets there. Ham should have the golf course in good shape or it will have him in good shape, that is. * * *

Dealer Charlie Dart was honored at the recent Hoo'Hoo meeting in Fresno. A long-time member, Charlie was presented with his Past President's Pin. There to join in the festivities were LMAers Bob Schlcitthauer, Willard Lumber Co., Fresno, Ham Knott (he's everyplace) and yours truly. * *

Two more LMA members have come in for honors recently. Both Minton's of Mountain View and King Lumber of Bakersfield have been named finalists in the Brand Names Awards contest. These are the only two retail lumber firms on the West Coast so honored. The grand winner will be named in several weeks. and we have our fingers crossed. So do Lyle Schafer of Minton's and Art Masters of Kins's.

Three new firms have just joined LMA-Monurnent Lumber Co., Freedom; Redwood Sales Co., Ukiah; and Chip National, Los Angeles. We have more membership applications ready for others who want to back their industrv and carry their share of the load. *

President Clair Hicks has named Stan Gustafson, Sierra Mill & Lumber Co.o Sacramento, as chairman of the 1965 nominating committee. Stan is now sifting names for new firectors and yould welcome suggestions from other members. You can reach him by writing: Stan Gustafson, Box 28, Sacramento.

ADD END: Minton's has begun construction of a new yard in Santa Clara County near Saratoga . . Joe Kirk is planning a new yard in Santa Maria . . Charlie Cross gave up shoveling snow and took off for a vacation in Mexico . . Ed Schotthauer, Willard Lunrber Co., Fresno, is the proud owner of a registered polled Hereford herd which is acclaimed as one of the best in the state (and that ain't no bull but it is all for this month).

e0ilYEllll0ll PlAllS are outlined in this month's colurnn by Bob McBrien.

Stondords Committee Moy Expond

The Commerce Department has officiall1. proposed to increase membership of the American Lumber Standards Committee to 23. from the present I5. and to add five non-voting ex-officio members from federal agcncies.

_ Following are the major changes proposed by commerce: The Southern Pine Inspection Bureau. West Coast Lumber Inspectior.r Bureau and Western S'ood Products Association would haie two representatives each, compared with one at present. Non-rulewriting inspection agencies would have their representation increased to three. from the present one. Wholesalers and retailers 'rvould have two representatives cach. compared rrith one no\{. Home builders would he reprcsented for the first timc. nith one member" as uould the "general public consumcr." The transporta- tiolr industry would lose the one memlier prt,sentlv rclrresenting that segment of the economt-.

()thei mcmbership designations rvould remain the same: Redwood Inspection Scrvice- one: Northern Hardrvood and pine Marrufacturcrs Ass,ciation. one; Northeaster' Lumber N,Ia'rrfactur('rs. one; intermediate manufacturers, one; wood using industry. one: contractors. onc; architects and enginet,rs. tu:o. ()ne effect o{ the proposed reorganization .rvould be to give sreater relative representation lo lrrmber produccrs-I2 mcmbers out o{ a total of 23. compared rvitlr 7 oui,,I a total of 15 at presont.

Logging Not o Flood Couse

The redwood industry, still staggering {rom the tremendous damage it suflered during the Christmas week flood. is nol fincling itst'lf described as the lillairr u.ho caused it all.

_ According to Eldon V. Shafer. executive vice president of the Redwood Regiorr Conservation Council, there are rro {acts to strbstantiate tht: repeated claims that lumbering contributed to the excessive damagc caused by.the flood.

Figures released b1' ttre Floorl Control Center at the Department of l(rater Resources in Sacramento show that the tremendou-. amounts of rainfall. in some c.ases -100 percent above average, in the mountain regions far to the east of the Redwood Beli had the Eel. Klamath and Smith Rivers at flood staqe almost from tht'ir point o[ origirr.

['red Gientke" hydrologist at Flood Control Center. reported that on December 22, the stream llow o{ the Klamath River just north of Mt. Shasta was more than double anv figure previously recorded.

The Eel River rvas flou,ing at nearly 700,000 cubic feet per second-a {lood of tremendous magnitude-as it entcred the aiea where redwood logging operation *ere in process.

B^ob Calkins. deputv direr.tor of the California State Department of Conservation. said that of the 7.176.000 acres of timber in Del Norte, Humboldt, Mend,,,.ino. Siskivou and Trinity Countr- tvatersheds. the areas whert'logging took place in the last vear would be -something around one percent and could not possibly have had an effect on the Clrristma-. \I-eek flood.

The RRCC's Shafcr said that "the charges made bv some _qocalled conselvatir..rn gr()ul)s ur.re maliliou.lu ir.".ponsible arrd completely urrfounded.

"If these people could see tht' devastation in the redrvood region." Shafer said, "ther- might stop rvorrying about who to blame and ,start asking horv the,v can help."

Allied Builders Win Aword

One of the national winners oI the Cood Housekeeping maga- zine-\ational Home Improvement Council's 1964 Remodeling Arvard competition i-. Allit'd Buildcrs of Los Anseles.

Allied won the award for the best "addition to an existine stru('ture over $11.500." Ther- wer{: one of four national rrinneri.

Fountoin Slorls Bull's-Eye Buying In Boy Areo ond Sqcro'mento VolleY

A markcting approach which ha-" been very sur'<r'ss{ul in providing dealcrs in soulltern Califorrria l ith fast ansnt'rs antl delivery from the l)ouglas [ir growth areas of northern California and Ort:gon is being started in the San l'rancisco Bay arca and Sacramento valley, at,cording to Ed Fountain, presidt--nt of Ed Fountain Lumber Company in Los Angelcs.

Thc new marketing organization rvill operate from Fountain headquarters in Medford, Oregon. Fountain owns a tree farm and planing mill at Medlord, although

these facilities do not figure heavil.v in the new rnarketing activity.

As part o{ the move to }iring "I}ull'sEve" hur-ing to norlhcrlr Cali{ornia, thtr term used by l'ountain to dcs<'ribe tht'ir rvholt'salt' burirrg activitr. Ed l"ountain. Jr. is being lratrsft'rred to the Mt'rl[ord oflit't'. Two otht'r men, ]lale Burns antl John Kt'nt. r,r'ill also call on dt'aler-" in the ncu' markcting art'as. Shipmcnts o{ lumber will be brrail. Cars can bc made up of muny items or all onc size and length. according to Fountain.

The "llull's-Eyt"' bu,ving idea is based on four buying offices in the heart of thc (Continued on Page 62)

JR., started with the Ed Fountain Lumber ComDany as a weed digger at the Los Angeles distribution'yaid. After graduating from U.S.C., Ed spent

More and more cities, counties and states are amending their building codes to permit the use of Pyresoted wood for the construction of roof decking and nailers; studs, plates, blocking; temporary partitions in all types of fire-resistant buildings.

For more information on Pyresote-treated wood, how you can use write or Phone:

ED F0UNTAIN,

two years promoting Lam-Loc Pecky Cedar to architects and builders. For the past three, he has called on retailers in southern California, and made several buying trips to California,0regon and Canada.

DALE BURI{S, who will be part of the marketing team covering northern California, has been with Ed Fountain Lumber Company for the past twenty years. He was formerly mill manager and buying office head. Burns is a lifetime resident of 0r€g0n and graduated lrom 0regon State with a degree in forestry.

J0HN KENI has been a buyer with Fountain for the oast 16 vears in the Medford office. Before that he ivas with- the U.S. National Eank of Portland. John is a South Dakota graduate, an ardent golfer and he reportedly knows every fishing hole in Oregon.

New Scores with Builders Sidins

U. S. Plywood's decision to market its Planktex lap siding on a national basis marks an interesting development in the residential siding field.

Despite a marked trend toward the use of prefinished materials like Weldwood PF-15 which LI. S. Plywood guarantees will need no painting for at least 15 years, traditional sidings with natural textures also are fast gaining favor with builders and buyers alike. Planktex falls into this category.

Available nationally in panel form for the past few years, Planktex hit the West Coast market in lap siding style only a year ago. It was an immediate success.

"When Planktex lap siding becomes a part of our nationally-advertised line in May," said Alex D'Agnillo, product man' ager of siding, "it will be another step in U. S. Plywood's long term program to service the industry with a complete line of materials for all styles and designs in the residential building fi eld."

Planktex, with outer faces of Douglas fir or redwood, combines the strength, rigidity and labor savings advantages of plywood with the warmth and charm of re-sawn lumber. A variety of color effects is possible since Planktex is easily stain-finished. Planktex lap siding is installed in the same manner as conventional lap siding.

the lumber markct is b0lilng u[

now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials, Stock up to meet the growing demands as architects and builders turn to fire protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

PYRESoTED wooD

ECOI{0MlCAt 8', 12' and 16' Planktex strip siding needs no sheathins and covers studs on 16" centers exactly, with no waste. Planktex comes treated with Woodlife which is FHA accepted first coat of normal two coat stain system. No warping, no splitting and lufl-strength nailing only 3/a" lrom any edge.

PLANI(IEX HAS BEEN a big hit with builders on the coast. One Santa Clara builder is now using Planktex siding on five out of every six modest-priced homes he is now building. "Horizontal siding makes 'em look bigger and also fits in with the big trend to siding that has a natural wood texture effect," he claims. Planktex is ideal for lumberyard too, because of its savings in storage space. Enough siding for an entire home makes a bundle only 12 inches high, four feet wide and 16 feet long.

J. H. Boxter Promolion

Ralph E. McCulloch has been named vice president of J. H. Baxter & Co., Vest Coast firm pioneering in wood preservative and fire retardant processes.

RALPH E. McGUtLOCtI

McCulloch, who has been Baxter's dis' trict manager for Los Angeles since 1962, joined the company in 1936 as a sales representative for one of its subsidiaries, Puget Timber Co. He was San Francisco district manager, and assistant general sales manag.er, of J. H. Baxter & Co. before being assigned to the Los Angeles office.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

o New, modern dry kilns

o Centrally located

o Competitively priced

NTBMDA Cqlls Off Exposition

Cancellation of the National Lumber and Building Material Dealers Association exposition has been announced by NLBMDA officers. The national exposition was scheduled to be held in Cleve' land, Ohio, in November.

In announcing the cut-off, Thomas T. Sneddon, executive viee president said, "For the past 1I years we have conducted na' tional expositions which have undeniably aided the nation's lumber and building material dealers to better serve their mar' kets and to improve their own operations. The association feels it necessary, however, to cease operating the show for the following reasons: (1) The support of industry principals, as well as its own members, has been decliningt e) The building material and light construction industry hds been holding regional, state, local and national shows for many years. Many of them will con' tinue to be held so lumber and building material dealers will be provided with similar trade show opportunities on a regional or state basis; (3) The national principals wish to direct associa' tion activities and staff time to other responsibilities in the in' terest of their federated members."

Home Sweet Home/lg%

Architects expect homes in 1984 to shrink in size as the popula' tion explodes and makes land for building scarce'

Dr. Vincent Scully, noted architectural writer and professor at Yale University, envisions homes consisting of assemblyJine produced room-size units snapped together to make multi-room dwell' ing.. Delivered by trucks to the site, units will be molded of fiberglass reinforced plastic, will have double walls with space for insulation, air conditioning, piping, wiring, etc., between their inner and outer skins, and can be moved or traded in for a ne'w room or two.

Long-Bell Soles Conference

A year of many sterling individual sales performances in the Long-Bell Division of International Paper Company was recog' nized at an awards ceremony which climaxed the recent fourth annual Long-Bell General Sales Conference held at the San Marcos Hotel, Chandler, Arizona.

Although considerable attention was devoted to the sales results of 1964.-highlighted by the naming of Al Regalia, Vancouver, Wash., as o'Best All-Around $4lssm4n"-rnost of the three-day meeting was devoted to discussing Long'Bell building materials marketing goals for 1965.

A majority of the I40 key sales personnel attending were mem' bers of the Iong-Bell national sales force and sales representatives of the firm's 21 distribution operations, who concentrated on zero' ing-in the '65 goal for each salesman, ooPlan and manage Ior your advantage," the conferencets theme.

One of the conference highlights was the introduction of the "21 CIub", symbolic of the long lines of attractive kitchen cabinets that ofier Mrs. Housewife 21 work-saving conveniences.

Membership in the "21 Club" includes the countless ladies throughout the country who enjoy the time and labor'saving bene' fits of their Long-Bell kitchens, and the company's cabinet sales specialists.

Featured speakers at the conference included Munroe Fearing, Long-Bell marketing manager; Carl E. Miller, general manager' sales and distribution; James R. Scanlan, manager, products and service; and Don Brogdon, manager, field sales and chairman of the conference. J. Douglas Etlwards, Scottsdale, Ariz., noted management consultant and sales trainer for many national corporations, gave an inspirational message discussing o'Sales and Sales' manship" in the meeting's closing session.

Beomqn fo Phillipine Firm

Jackson Beaman, who worked his way from the logging camps to ownership of a company and later became president o{ the American Plywood Association, has been appointed executive vice president of Findlay.Miller Lumber Co. in the Phillipine Islands.

The announcement was made by Richard S. Bartlett, president of the Manila-based firm. Bartlett said Beaman is scheduled to assume the presidency in June, when Bartlett steps up to become chairman of the board.

Beaman resigaed as executive vice president of Southern Oregon Plywood efiective January 31. He was president and sales manager of that company until late 1963, when he and a partner sold their interest.

In his letter of resignation as president of the plywood association, Beaman warned the trustees against what he termed otnew efiorts to destroy our markets with a double standard for plywood quality."

Findlay-Miller is a Phillipine corporation that has been in operation for about 50 years at Kolambugan, on the island of Mindanao. It employs about 1800 in logging, sawmilling and a lauan plywood operation that manufactures prefinished paneling sold principally in the United States.

The company also generates its own power and maintains an extensive road-building operation on its 90,000 hectares of forest land (about 225"000 acres).

Home Building Slipped in 196,4l

Home building ended 1964 on an upbeat but the tempo wasn't strong enough to make last year as big a hit with home buyers as 1963. Private housing starts rose in December to a seasonallyadjusted annual rate of 1,541.000--eight percent above November's pace of 1,430,000. This pushed the private total for the year to 1,543,900 units-four percent below the 1963 figure of 1,609,200. Public housing units started during 1964 raised the year's grand total to 1,575,700, compared with 1,640,900 in 1963.

Home building may begin the new year on a shaky note. Building permit figures, usually a good barometer of the future housing pace, slipped in December to a seasonally-adjusted annual rate of 1,154,000, compared with November's 1,258,000 and the December 1963 level of 1,4O2,000. The permit decline was almost wholly in apartments, as single-family homes held fairly steady.

This could be the pattern for the entire year ahead. Most government and private forecasters predict that single-family starts in 1965 will exceed the level last year. Multi-family or apartment starts, on the other hand, are expected to decline. The net result, according to a consensus of forecasters, will be a 1965 housing total approximately the same as I964's.

Flood Week Roinfoll Figures

Prodigious amounts of rain descended on tlle north coast area, mor,e than 300 percent of normal in some areag in the few days before the high waters of December 2l-22.

At Dos Rios on the upper Eel River 9.25 inches of rain fell in one day, 16.55 inches in two days, and 22.96 inches fell in six days in the flood period. At Garberville 8.29 inches of rain fell in one day, 15.28 inches in two days, and 22.35 inches in six days. At Richardson Grove on the Fel River 11.30 inches fell in cine day, 18.58 irrches in two ddys, and 29.13 inches in six days. These amounts of rain, combined with melting of a heavy snowpack in the mountains, contributed to the recorJ flood whicir destroyed seve:ial hundred hoines, scores of highway and railroad bridgeq and isolated more than 10,000 people from the rest of the world, "*dept by sea and air.

(]etz Brr.rs." & Co. has appointetl Globe International oI Califolrria. as southertr Califoniia distributor o{ Cetz l)refinished Lauan anrl Beauti-Grain paneling.

The neu' arrangem('nt put-* Clobe Intt'rnational's building materials spec'ialists and distribution network behind ()etz's popullr. nationallr'-sold paneling lines. (letz Prefinished Lauan and Beatrti - ()rain panel-' Ieature emlrosse'd V-Croovts. and art' mattufactured in one of the cottntry's most modern prefinishing plants at Torrant't'" (lalilornia. according to Louis N'la'.sing. Olobe general rnanager.

He added. "lianels pro<lut'ed at (letz's new Torrance plant are the result of an exclusive coating and color toning technique that affolds exceptional uniformitv and lreautr- vet at lorver unit r:ost tharr ever lrefore possible for prefinished panel-. in the Cetz quality range. In just two months. trade response to this panel quality and price value has pushed sales rvell beyond earlier projections for these items."

Globe's exclusive distributorship {or Getz paneling in southern California now pro' vides a one - source. full - line service b1 Glolie lor imported and domestic plywood. both prefinished and unfinished. in all grade und sizes. and at ler) competitive pricr-s. accordirrg to Massing.

He pointed out that "since 1952 Globe International has cor.rsistently improved their sale.s distribution facilities. product line and service organization to keep ahead of the fast-moving southern California light r:onstruction market. We {eel this ha-* been accomplished primarily through close anal,vsis of rvhat the dealer wants, and then orienting our products and services to these needs so that the tlealer can sell proven quality at better than usual profit return."

"Our nelv sales tie with Getz is another step in this continuing efiort toward better dealer service." he concluded.

A P0RTl0N 0F Gt0BE International's Los Angeles facilities are shown here. Globe has grown to become one of southern California's leading building material distributors in little more than a decade. l. Hoffman (right) president of Globe International, heads new southern California distributorship for Getz Bros. & Co.'s popular, nationally-sold prefinished panel lines.

Twerty'FlveTears Ago

As Reported in rhe March, 1940, Issue of the California Lumber Merchanl Est. 1922

Clair W. Eickq formerly with Homer T. Ilayward Lumber Co., Salinas, has started a lumber yard in Salinas, to be operated under the name of Hicks Lumb€r Co.

Alfred H. Stockton was married to Miss Theresa Courtial in San Francisco on February 1?. IIe is vice president and general manag:er of A. L. Stockton Lumber Co., Daly City, Calif.

Corydon Wagner, vice president and treasurer of St Paul & Tacoma Lumber Co., Tacoma, was elected president of the West Coast Lumbermen's Association at their annual meeting in Portland.

Jim Berry has been transferred to the San Francisco, Oakland and Peninsula sales territory by Pope & Talbot Lumber Co. He succeedi Stanley Quinn, who has been brought into the San Francisco sales office.

J. A. Greenelsh, former managpr of the Horner T. Ifayward Lumber Company's yard at Paciffc Gtove, has been transferred to the Salinas yard as manager. He is succeeded at Pacific Grove by Frank Sparling of the company's Holister Yard.

George A. Frankel, owner of Glendale Mill Co., ieports that his company has moved to a new location in Los Angeles.

E J. Striepeke, formerly manag'er of Sterling Lumber Company's yard at Santa Rosa' has taken over the lumber department of C. E. Dole, lumber and building materials dealer, in Vallejo.

Elmer'Wenholz, formerly with Bauer Lumber Co., Compton, Calif., has opened the Carr-\Menholz Lumber Co., Bellflower, Calif.

Swift Berry, Michigan-California Lumber Co., Camino, Calif., has been re-elected president of the Western Pine Association.

Duff Eansenr Ilansen Lumber Co., Riverside, is on a trip to Nebraska.

A. D. Bell, Jr., manager of Eastern Sales, and R. E. 'BoH' Caldwell, salesman for Hammond Redwood Co., sailed for Honolulu on the liner Matsonia recently. The trip's objective is to contact plantations throughout the Islands in an efrort to increase the use of redwood. They will be gone six weeks.

Max E. Cook, director of sales promotion for The Paciffc Lumber Co., reports that many dealers are cashing-in on selling Palco septic tanks to government agencies. Lumber dealers have supplied more than 600 Palco septic tanks to the U.S. Forest Service alone. A typical dealer display at Bakersfield Building Materials Co. offers the tanks for $27 each.

T. F. Eckstrom, general manager of Pacific Mutual Door Co., was a recent visitor to San Francisco and to his company's warehouse in Los Angeles.

J. A. Rudbach, of John A. Rudbach Lumber Co., Los Angeles, is the proud father of a baby girl, Jana Christine, born March 5. Mother and'daughter are doing nicely.

P. F. McNab and M. M. Smith have opened the McNab-Smith Lumber Co., Bellflower, Calif.

Bob llume, formerly in the elect'rical appliance business in Dos Palos, Calif., has merged his business in a partnership with Edward Eggleston. They are now operating the Dos Palos Lumber Co.

H. A. LaPlant is manager of Anacortes Veneer, Inc., manufacturers of Douglas fir pl5rwood, which recently started operation at a new plant in Anacortes, Wash.

Herb Latell, formerly assistant manager at Santa Rosa ya,rd of Sterling Lumber Co., has been promoted to manager.

Rex Abraham, formerly manager of the Modesto Lumber Company's yard at Turlock, has taken over as manager of the Turlock Lumber Co,

EFFICIENT DISTRIBUTION WEST COAST TUMBER

VIA RAIL OR TRUCK & TRAILER SHIPMEXTS

Old-Growth Bond-sown REDWOOD from Boiock lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir White Fir . Redwood

REDWOOD AIR-DRIED ond KIIN-DRIED

REDWOOD POSTS qnd FENCING

oFRED C. HOLMES LUMBER COMPANYo

F l. Speciolizing in Mixed Shiprnenfs of Douglos Fir & Redwood

Production & Home office: Boy Areo: Eureko office, Fred HO[MES/Corl FORCE/Jim BUCKNER Phil GOSSttN-Ooklqnd Fron HOIMES P.O. Box 987

Forr Brogg, colif.

TWXI 7O7-573-8259

Phone: (7071 964-4058

MR. RETAII. DEAIER:

D. C. ESSLEY ond SON mointoins o

well bolqnced SHED INVEi.JTORY

(4151 533-5326

Wlroleso le On lv

707-577-0673

(7071 443-4878

Hesselgesser Tro nsf erred

Del Hesselgt-sst'r. sales repre-sentativt' for Forest Fibt-r Products Co.. Forest Crove, Oregon, has bt'r'n transferred from L)t'nver. Colo. to takc ovt'r the Ort'gon-I<laho sales territorv .accortling to Ir. NI. Hughcs. general managcr.

He u ill call on dealers arrd industrial users of li'ort'st Hardboard irr the two-statc area. Ht' rvill alsti cor-cr kt'1' a<:<'ounts in the Salt Lakc Citv distrit't u-hile headquartering at the Forest ()rove plant.

Richard Oldentrurg" who uas formcrlr, covt'ring thc Oregon-[rluho sales area {or Forr:st l'ibcr. will norv work Washington. N{ontana and Alaska.

DOMESTIC and

AtrLA5 LIJNflEEH

Hesst:lgesser has been with Forest Fiber Products Co. since 1956. No stranger to the Northwest, he has ,spent most of his life in the area was formerlv a grade school principal in Oregon.

In 1919 lhrn l"orcst Fibcr Produt'ts (lo. lrt'gan operating this hardboard plant. it was the fourth in tht' United Statt's. Nou. Iiorest Fiber is a L'ading producer of hardboard products {or use as rvall paneling, siding. shelving and cabint ts.

Brooks-Dodge Appoinlment

JEFF

in Los

has joined their sales staff. Chub is well known in western lumber circles having started his career in Colorado more than 25

has announced that

Nevr Deocy Offices

DET HESSETGESSER

BRO()KS of Brooks-Dodge Lumber Co.

Angeles,

Chub Durnell (above)

years ago. He has spent the past 18 years in the industry in California in the Los Angeles area. He gained his training at the mill level and his wide range of experience in the industry includes administration, procurement, sales, shipping.

THE TED DEACY C0MPANY'S soacious new suite of offices are partially shown here being enjoyed by Ted Deacy. Secretary Alice Rodgers (below) is seen in the secretarial office. Muted gold carpeting, attractively designed furniture, and the new Pasadena Mutual Savings Building's fourth floor view of the San Gabriel mountains provide Deacy's company with pleasant and efficient quarters. Ihe Ted Deacy Company will complete its first full and successful year of operation in April.

Exclusively for California . .

Fire Sofety qnd Wood

The lurnber industry and wood preservers have been urged to undertake stepped-up publicity efforts to acquaint the public and the building community with the many fire safety features of wood construction.

Addresing an annual meeting of the American Wood Preservers Institute. National Lumber Manufactureros Association executive vice president Mortimer B. Doyle said the campaign should stress such facts as these: "Combustibility is not the principal criterion by which the fire performance of a building material should be judged. Fire-resistive and unprotected wood beams exposed to fire will support their roof load considerably longer than unprotected steel beams of the same structural capacity."

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dlmension from F,S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs fiom

Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dlmenslon from Westport Lumber Co,, Westport, Oregon

Douglas Fir Stude from Shepherd & Dasher Lumber Co,, Longview, Wash.

'oA one-story wood school with exits from each classroom to the outdoors is much safer than the best so'called 'fireproof' school building of multi-story design. In virtually all fires, the contents of the building are consumedo at least in part, before the flames begin to undermine the structural integrity of the building."

Doyle said a recent NlMA-sponsored study proved that fireretardant treatment added little to construction costs-so little that, even after fire-protective treatment' wood construction remained below the cost of other building methods in almost every instance.

Redwood Siding's New Use

A new wrinkle has been added to the second'home market by a team of enterprising architects, Osborne and Stewart, of San Fran' cisco. The firm has launched a sales program to market 1,0(X) mo' bile homes.

The unusual angle? All the trailers will be covered with redwood siding and placed on treated poles for sale as vacation cabins.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.

Pines Sense Bqd Scents

Pine trees tlat sense polluted air are being developed by the U.S. Forest Service to help identify toxic substances ln the air. Some pines being tested change color, wither or die in the presence of small amounts of such pollutants as fluorine, sulfur dioxide and ozone. Some seedlings react only to one pollutant and not to the others.

tllDGET AUI0 at the world championship race in Rochester, N.y., comes out of a turn on a plywood track specialy engineered by u.s. prywood to withstand wear of cars speeding at 80 miles an hour. Track's surface is Grid pattern Permaply, a combination of hard resins and fibers on exterior plywood. The grirt pattern provides necessary traction for skidding and spinning without damaging tires. Permaply is used for a wide variety of applications ringing from maiinl decking to motel flooring. The race was videotaped by ABC-TV for ,,wide world of Sports" and was shown on the network's January 2 snow.

A. X. Boxter Elected

Alfred X. Baxter, erecutive vice president and general manager of J. H. Baxter & Co. in San Francisco, has been elected president of the Vtestern Vood Pre,.ervers Institute at its annual February meeting at the Clift Hotel.

Servine under Baxter are: J. R. McFarland, L. D. McFarland Co., r'ice president; William C. Cairns, Baxter-S'yckoff Company, tr()asurer; Don C. Smith, Koppers Company, Inc., secretary.

Ft'atured speaker, Mr. Zach R. Stewart, partner in Osborne & Stcwart, architects, told why o'the respectable pole" can carry

an ever increasins distribution load to the residential community.

The American Wood Preservers Institute was represented lry its executive vice presi' dent and general manager. Mr. Robert O. Hawes o{ S-ashington. D. C. AIr honored suest was N[r. Jack Gurd from Timber P."r"ruer., Ltd., Vancouver, B.C.

Hoo-Hoo-Ette #6 Instollotion

Hoo-Hoo-Ette CIub 6, of the San Fernando Valley. held their 1965 installation meeting at the Queen's Arms in Encino, January 13.

Anne N{urray, founder of the club. officiatecl at the ceremony. Officers installed for the coming year are as follows: Mary Williams, president; Agnes Mclntyre, lst vice president; Rosalee Bell,2nd vice president; Orinda Hazen, 3rd vice president; Rene Lester, treasurer; Jessie Culbertson, secretary; Robbie Christen'*on, membership; Ruth Slay, publicitl'; Nlarge Brooks, initiation.

Following the installation, Lois Jones, the out-going president, was presented with the Past-President's Pin, and a gift for a job well done.

Deoler Honored

Goodman Lumber and Supply, building material dealer in Mill Valley, has been named by the publication Stim-u'lizer as an outstanding merchandiser of Progress light' ing fixtures in its 1964 winter issue.

BULL's.EYE BUYING (Continued lrom Page 44)

production areas. These offices are constantly checking species being cut, end products and availableability. This information is then fed to Fountain headquarters and on to the retailers. The marketing stafi also checks construction reports, architectural trends and dealer requirements for feedback to the mills. This makes it possible for the mills to anticipate what will be required and cuts down substantially on delivery time. It also allows retailers to work their inventories closer, according to Fountain.

Another phase o{ the new service will be to pre-pay freight. This eliminates the need for retailers to get involved with the railroads over dunnage, demurrage and diversion. Fountain handles all negotiations with the railroad. The dealer also pays for his freight only when an invoice is received from Fountain, which often means he has longer to use his money.

Fountain will maintain its policy of selling through retailers only. Sales will be on discount terms with no extended credit or net terms.

A. X. BAXTER

5 Carlow Company

Warehrruses

lo Serve All Sourhern

Cqlifornlo Deolers *

l7O3 N. 8th Street

COITON, C,olifomio

TAlbot 5-0672

I l38l Brodley Ave.

PACOII A, Colilornio

EMpire 9-5209

738 Eost 59th Street

LOS ANGEIES, Collfomiq

Plessqnt 2-3137

6807 McKinley Avenuc

LOS ANGELES, Collfomio

Pleqsont 2-3136

25tO N. Chico Srreer

It HONTE, Colifornio

Gllberl2-3050

GUmberlqnd 686-0641 *

il0ReAil 000Rs

lor Evrry Ust

il4{10 Intcrohangeablc Parols

Entranca Doors-Ail fypm *

SED0RC0 Louvers & Colonial-llodern llardwood Flush Panel Doon t

FLUSII DOORL tsrlJtAlroGAilY -BIRCHirtsoil|TE-BEE0H t

flR PTYWOOD_ ,APTTIESE PIYWOIID t

NOTDCO DOORS

touvER DooRs

3 PANEI DOORS F.3

FOUR PANET RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-r3

RAISE PANEL I.OUYER DOORS

scREtN DOOnS

FRENCH DOORS

DWCH OOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER ITINDS

/IAONTEREY TYPE DOONS

.SOUTHERN AIR" DOOTS

Lcttctrs

California Lumber Merchant

Dear Mr. Cutler,

We would like to congratulate you on your February issue of the California Lumber Merchant for the excellent coverage on the flood damage to the Northwest area. The photos showed with perfect clarity the tremendous damage and will enable manY people to understand the full severity of this flood and the resulting conditions that we can expect as a result.

Your staff should be justly proud of their excellent coverage.

Sincerely,

Arthur E. Masters President

The King Lumber Company

Bakersfield, California

P.S. We might suggest that a copy of this issue be sent to our congressman so that these photographs can supplement our letters requesting a negative vote on the redwood park issue.

California Lumber Merchant

Sirs:

You should be commended for the fine job of reporting the disastrous floods in the Eel River area. The article and acpanying photos gave the best discription of the situation to date. Having been raised in Scotia, this report was of more than normal interest to me.

Yours very truly, Herbert E. Crawford San Jose, Calif.

California Lumber Merchant

Dear Dave,

Enclosed is a copy of a letter I wrote to "The Honorable George Murphy," senator from California, in opposition to the proposed plans of the National Park Service to take over more of the private redwood lands.

I'his same letter was also sent to "The Honorable Glenard P. Lipscomb" and "Tnl're Honorable Thomas H. Kuchel." AIso enclosed are copies of two of the replies I received.

I would like to express my thanks to you and the California Lumber Merchant for the time and space you have devoted to this proposed plan. I hope everyone read your editorials and stories on the flood in the February issue and if they haven't done so already, write their senator or congressman.

Dear Hugo: IlIanE thanks, we hope you uill enioy Your free sttbscripti.on. Public spirited' action such &a Aoura is the best usay for the ind.ustrA to Protect itself agwinst the goaernm,ent's ill-adaised, land' grab'Editor.

Dear Dave,

Our efforts to tell the Public of the dangers of the recent redwood-national-park proPosal and government land - grab in northern California are continuing. But without the helP of knowledgeable editors such as you we certainly would not have much voice, We don't know yet what the outcome will be, but we will know that we gave it a good fight. The tremendous results of the stories that you have printed have given our efforts a needed shot in the arm.

We have a real story to tell, one that every American should hear. Without your help we could not do the job.

From the redwood industry, from Miller and Rellim Redwood companies, and from myself, thanks for your cooperation. Thank you again, Sincerely,

Leo G. Graham Miller Redwood Company Crescent City, California

Dear Sirs.

Congratulations on your fine editorial on the "gtab" for more redwood parks in California.

It behooves each and every dealer and the voters to mail their feelings on this to their congressman. Ifow are they to know our feelings unless we express them directly?

f am not going to take you upon your subscription ofrer - all I want to do is help stop this infernal "grab",

We in Ventura county are now going through a like deal from the state level.

Let's all fight and fight hard!

Earney J. Thompson Thompson Lumber Company

Oxnard, California

Congratulatinns to you, Mr. Thompson lor fighting the good fight antl please accept our ofrer ol the lree subscription. Beliene me, it's our pleasure,-Editor.

Dear Mr. Cutler:

Through the good offices of Jim Cooper of the Wood Information Bureau, You were good enough to send me a copy of the "Lumber Merchant."

I met Jim at the conclusion of a lengthy tour of the U. S. lumber producing and marketing areas. It was my oPinion until then, that I had covered every significant aspect of this, and it was a rather shattering surprise to find that I had omitted in ignorance a most sig'nificant field for enquiry, Jim Cooper gave me a rush, pressure cooker run down on the southern California situation, which repaired some of the sins of omission. Ralph Hill of Owens Parks, to whom Jim introduced me, was wonderfully kind and unstinting in time and effort to give me a picture of his company's operations and also took the bother to give me a perspective on the southern California lumber trade.

May I say how imPressed I am at reading the "California Lumber Merchant'" I am familiar with most of the trade publications in the U. S. and believe them all to be excellent. In my opinion, however, Your journal is not excelled bY anY. In fact I believe its format and editorial make-up is very well tuned to the needs of those for whom it is published.

I know you will not believe this unsolicited opinion is Presumptuous, but a genuine commendation from an interested observer.

With kind regards, Yours sincerely, N. S. Ladkin, Manager, Radiata Pine Association of Australia. South Australia.

Sculhcm

Sincerely yours, Hugo Miller Rounds Lumber Company Arcadia. California

BIG EXPANSION PROGRAM

(Continued,

lrom Page 44)

Howe, vice president and sales manager, this seasoned organization has shown a steady growth of handling, procuring and selling hardwoods from the world markets. The new offices are perrnanent displays of the beautiful wall surfacinss available through remanufacture o[ various species carried in their complete inventory.

The engineering staff of San Antonio Rigid Pole Construction Company designed the under cover warehouse for drv stock. These buildings are widely used t'hroughout California for workabilitv. fast handling and low cost operation. An additional enclosed storage area is used for remanu-

factured items, including specialties.

Frank Rawolle has been in hardwood sales and distribution for more than a score of years. He has been chief executive of MICO since 1955. Bill Howe is well known on a national scale, as well as the Far East. He started his hardwood career some 30 years ago with the old Western Hardwood Company of Los Angeles and worked his way up gaining experience in all phases of the business. Robert E. Crotty, manager of the domestic hardwood division, is also a 30 year veteran. Bob gained much of his knowledge at Western HardWood Co., Howe's old Alma Mater.

Virginia Ellis, secretary and assistant treasurer, has been with MICO continuously for more than 15 years. She is a

lumber career woman and has worked in all departments of the business and is a real good "Girl Friday" for the executive staff. She is assisted by Lucille Specht, secretary, who has been working in hardwood sales for several years.

Veteran Tom Parker, yard superintendent, has been in grading and production since he was a kid and he just refused to say how long that has been. But Tom has been around hardwood lumber for a long, long time and is widely known as an expert in his field.

It is easy to see why Mahogany Importing Company has shown a steady growth. There is no substitute for experience and the secret is Frank Rawolle surrounding himself with a stafi that has know-how.

Unlike mony wholesolers, our yord inventory is mointqined with the retoiler in mindyou con olwoys depend on United tofill qll your Pine ond White Fir needs.

sirndiies' ".-l,i,qlg:o

Valley Building Officials Host Joint Meeting

At a joint mccting and installation banquet of thc San Joaquin Valley chapters

of the International Conft'rence of Building Officials. S'estern Plumbins Officials and

lNSIAItATl0N 0F 0FFICERS at lnternational Conference of Building Officials at San Joaquin meeting. (l-d standing are Robert Kraeger, incoming treasurer; Raymond Metcalf, incoming secretary. Back to camera is T. H. Carter, installing incoming officers; Homer

L. Kendrick, incoming president, and Justus 0lsson, incoming vice president. Seated are Mrs. Don Teter, wife of Don Teter, director and executive board member of |CBO and John Behrens. vice oresident of International Conference of Building 0fficials.

International Association of Electrical In. spectors in Visalia on January 22, attendance hit a record oI 255 for a meeting of that kind. Installatio.n of officers was t}le main order of business.

The attendance represented a cross-section of city, county and state officials as well as private industry and demonstrated the fine cooperation existing between these bodies. A look at the register showed 59 city and county building, plumbing and electrical inspectors, 57 city, county and state ofrcials including mayors, councilmen, division of housing, forestry and fire chiefs, and 54 representatives from lumber organizations, utilities and local suppliers. Ap-

proximately 85 wives also attended.

Managing Director T. H. Carter of the ICBO installed most of the principal officers. Also in attendance from that organization were Vice President John Behrens, who is also director of building and planning in Fresno, director arrd e*l ecutive board member Don Teter. chief building inspector of the city of Fremont, and Homer L. Kendriclq president of the chapter and chief building inspector of the county of Tulare.

Attendance at the San Joaquin Valley chapter has been growing steadily and many see the 255 attendance as the largest of its kind.

phone: st 3-75.|0 tr 2-1074 (oreo code 2l 3)

wholesole lumber compony, inc.

p. o. box 352 encino, coliforniq

'we spe.cinlize in: cedar . redwood . pine . fir uppers

representing:

brunswick timber products corp. nevada city, calif.

haining lumber company williams, ariz.

LYNN HANSEN JOHN HANSON F.

PONDEROSA PINE DOUGLAS FIR

Ideas for Profit

Means Compl,ete Reilwooil Serai,ce

JEWETT TUMBER SALES

NORTHERN OFFICE

Arcoto, Coliforniq

Phone: .707l' 822-2843

TWX 707-827-0490

SOUTHERN OFFICE

Redondo Beoch, Colif.

Phon'e: 1213l. 378-8292

TWX 21 3-326-406r

REDWOOD DISIRIBUTION YARD: tOS ANGETES

$4.00

WHITE FIR

ANNUA|, PRODUCI'ON 65 A,II[I'ON High Altitude, Soft Textured Growth

MODERN MOORE DESIGNED DRY KITNS

Monufqcturer qnd Distribuior

SAWMIIL:, AICATA, CAtlF.

INCENSE CEDAR

SUGAR PINE

Plywood Plont Instolls Testing..l"b

Tlmbe. Engineering Company (Teco) recently installed u :oT' plete testing lubot"tory in the new 20'acre plywood plant of the Ellington Timber Company in Baker, Oregon.

Sulpervising the lab is Jack Dillard (in plwto below) previously with U.S. Plywood in Lebanon, Oregon. Dillard's first assignment was at Farwest Plywood Company in Tacomao Washington, as the Teco "man-in-the-mill'"

Although in operation for only a short time, Ellington's plywood mill produces 250,000 square feet daily on a 3/8" basis' Dillard's job is to conduct daily tests on random samples to insure that the products meet the exacting industry standards that specify the quality requirements.

- This rigid testing schedule assures the Ellington Company consistently high quality plywood. Each panel leaving the plant bears the Teco stamp, and each shipment contains a certificate of conformance to specification, assuring the customer that the shipment will meet the industry standard for quality.

Southern Pine Plywood Growth In '65

"Capacity of the one-year-old southern pine plywood industry is expected to reach a billion square feet by the end of 1965 with the first three mills now operating and 13 'definite' new mills. New southern production will account for about two-thirds of national softwood plywood expansion now definitely scheduled for 1965. However, total national expansion still will barely equal annual sales increases of the past decade and should pose fcw new marketing problems." Frank V. Langfitt, a vice president ol Georgia-Pacific told a meeting of the National Building Material Distributors Association in Las Vegas. rer:ently.

He warned, however, that the steady increase in production and sales "will be possible only if we continue to improve our promotion program to meet competition of other products such as plastics and metals.

"We do not see new southern plywood mills basically as competing with western mills. but as supplying needed n,ew production as thc !(/est reacht-'s its capacity on a perrmanent sustainedvield timber growing basis."

Woodwork Convention

Earl Swanson of the Andersen Corporation. is the new presidcnt of the National Woodwork Manufacturers Association. which has concluded its annual meeting.

This was the 38th u.nuol meeting oI the association and it is the first time it has met outside oI Chi"oeo. the organization,s headquarters

The association also announced it will publish a millwork text book for use in {orestry and architectural schools and for placement in industry training programs and libraries. The book will deal with millwork, its history and usaqe.

BON N T NGTON TUMBER co.

430 40rh StreelOAKTAND

(Moiling oddress, P.O. Box 304.l, Ooklond, Colif.)

PHONE: Olympic 8-2881 DEPENDABLE

TWX: OA-4IO

40 Acres Air Drying Focilities-4 Lorge Modern Kilns (35o,ooo BF copocity)- Double Profile plqngl-(snfer Split f,ssour-[ins gql ft65qvv-

Rqtes-certified Groders for Redwood, pine qnd Fir

Products, promotions qnd soles qids

Ncw you csn use to build sqles qnd profits!

Fnodu@t Fnofflts

Cedor-Sown Horizonrol lap Siding

The Building Materials Division of Evans hoducts Co. has announced the availability of Cedar-Sawn Horizontal Lap Siding, a sturdy new western red cedar plywood siding.

Evans Cedar-Sawn Horizontal Lap Siding comes in 8, 10 and 12-ineh widths' in 8 and 16 foot lengths, all in %-inch thickness with drip bevel on top and bottom of each long edge.

Robert Goodrich, general sales manager, reports "This new siding has all the advantages of western red cedar, including durability, unusually high dimensional stability' and excellent insulating properties."

"Applied, it will be one of the lowestpriced quality-siding products on the market," he added.

The new siding is available primed or unprimed. The prime coat is gray-bufr in color, and has the ability to blend well with any ffnish color, including white and all light colors. The special prime coat contains a lead pigment, which is highly

Conlilever-Arm Storqge Rocks

A new adjustable-arm storage rack has been introduced by Lodi-Fab Industries.

This new rack features vertical columns to which are attached cantilever-type arms.

more uniform appearance," FIC Wood Patch is used by many of the large plywood and lumber mills in the country and is approved by the American Plywood Association.

Home craftsmen will enjoy the fact that this material blends with the wood and is easily applied with a putty knife without crumbling or balling-up.

FIC Wood Patch is available in a choice of 8 colors, in Ya pints, pints and gallons.

WRITE: Forest Interiors Corp., P.O. Box 1848, Seattle, Washington.

Poneling Accessory Displuy

A counter or wall display of accessories for Royalcote paneling has been made available to dealers by Masonite Corporation. Its dual purpose is to interest customers and remind the dealer's salesmen to selI a complete package for a paneling installation.

Unlike conventional shelving, both ends of the rack are open for side as well as front loading. fiiis is an important point when storing long or bulky items such as plywood or paper.

Almost as important is the fact that no attaching hardware or tools are needed, the arrns hooking directly into the vertical column. This feature allows trnemendous flexibility, shelf height being altered in a matter of a few seconds.

Lodi-Fab Cantilever-Arm racks are furnished as island or wall units to suit almost any type of installation. They are available in standard or stock sizes and in custom designs for any requirements.

WBITE: Lodi-Fab Industries, P.O. Box 577, Lodi, California.

Wood Potch Introduced

A new plastic wood formulation is just being introduced on the market under the name FIC Wood Patch which aptly describes its use. FIC Wood Patch is formulated from wood for wood patching of dents, cracks, holes and surfaces.

Against a background of the woodgrained hardboard are attached wood moldings, matching metal moldings and nails, a

Sturdy Westem Red Cedar Plywood Siding

compatible with finish coats such as flat exterior alkyds, enamelized and oil base house paints, water-thinned acrylics, latex and so on.

' The un-primed material is treated with a Woodtox sealer, front and back, for protection against moisture, discoloration, mildew, insects, rot and fungus. Un-primed cedar may be left "as is,t' without finishing, for the life of the structure.

Cedar-Sawn Lap Siding can be applied with conventional aluminum or galvanized siding nails. No sheathing is required.

The new siding is supplied in bundles with four 8-foot lengths and four 16-foot lengths per unit.

WRITE: Robert Goodrich, general sales manag:er, Evans Products Co., P.O. Box 3295, Portland, Ore.

For Patching Dents, Cracks, Holes

According to the manufacturer, "it is equal to the wood in density, porosity and stain or paint acceptance and will give a

putty stik and an adhesive cartridg:e. The dealer can write in prices of moldings with a grease pencil in spaces provided.

WRITE: Masonite Corp.,29 North Wacker Drive, Chicago, Ill. 60606.

Heovy Duty Sobre Sow

A new, full sized, heavy duty sabre saw that will take a fv,ll \Ya,"' cut through the ha,rdest woods is being ofered by the Griffin'Co. Blades are precision ground and

Packaged for Rack DisPlaY

set with six teeth to the inch. Fits all sabre and reciprocating saws taking a standard a/+" slr.ank. Each blade is individuelly packaged in a transparent sleeve and is punched for peg board or rack display.

WRITE: G. W. Griffin Company, Franklin, New Hampshire.

Both Ends of Rack Are 0pen

Display for Counter or Wall

Big Copocify Tcrylor Yordsfer

Taylor Machine Works, Louisville, Miss., is offering for the first time. a new series of Taylor Yardsters especialiy designed to give top per{ormance in handling big loads at a minimum dollar investment.

The WE-Series Yardsters embody the best features of the popular Taylor T-Series with those of the outstanding \[-Series. The new model Yardsters feature a !27,, wheelbase, a wide steer axle, and ease of accessibility for maintenance. Standard equipment includes the Taylor-built heavy duty wide steer axle having a ?5 degree steering angle, four-speed synchromesh fully reversing transmission,2g2 cubic inch heavy duty Ford industrial engine, Eaton spiral bevel double reduction drive axle, and a hydraulic filtering system.

Optional equipment includes Allison Torq- matic power-shift transmission and plane- tary gear drive axle. Different lifting heights are available frorn 11 feet telescopic, which is standard, to heights of 18 feet. Taylor attachments designed for other models are adaptable to the new WE-Series Yardsters. Three WE-Series models are currently available.

The Y14\ilE Taylor Yardster has a lift capacity of 14,000 pounds; the Y16IVE, 16,000 pound lift capacity; and the Y18WE, with an 18,000 pound lift capacity.

WRITE: Taylor Machine Works, Louisville, Miss.

Versotile New Cronstrucli,on Stone

A totally new product that enhances the beauty of natural marble and other exotic stones has been introduced by Lusterock International, Inc.

Honging Hibochi

For many years the oriental people have been enjoying the luxury of food tidbits prepared on a hibachi in their homes. fire beautiful new Hanging Ilibachi pictured here will enable the hostess to entertain and treat her friends with these same deiicious foods.

The Ilanging Hibachi fits our way of outdoor .living and it is distinctly designed to

dividual's needs. Columns can be reananged whenever desired.

Uses Include Counter and Table Tops, Wall Tite

The new product combines and enhances the beauty of, natural marble slices and chips, granites, mother of pearl, Italian qua.rtz and a variety of other stones with perrnanent polyester and epoty resin, Designs, textures, and patterns are available in a wide selection of foreign and domestic simulations.

Lusterock is used for kitchen counter tops, bathroom vanity tops, interior and exterior wall tile, sills, table tops, and stairs. It can be custom-molded or readily cut on the job.

Lusterock counter tops can be cast or scribed and cut to provide accurate fitting and jointing by using standard carborundum power saw outting methods.

IYRITE: Lustetoek International, Inc, 4203 Richmond Avenue, flouston, Texas 77V27.

Comes In Black or Red be both functional and handsome in appeaxance.

Available in either Matte Black or Mandarin Red; the hibachi is 63 inches high and the ffre bowl is 18 inches in diameter and comes complete with chain for hanging and a grill for baibecuing. tr'ree literature is available.

WRITts: Condon-King _Cb., Inc., 5611 208th S. W., Lynnwood, Washington.

Visuol Control Boord

New Change - A - Board 'visual control boartl helps reduce paper work and shows facts at a glance. It is suitable for scheduling, shipping, purchasing, sales, inventory, etc. fire user writes on the board with special red and black pencils-makes clean erasures quickly with dry cloth or tissue. Data is kept up-to-the-minute and always in view. The board is magnetic, and urgent items are spotlighted by bright colored magrrets, Change-A-Board has 16 horizontal lines permanently etched 1" apart. Vertical colum'ns are made in seconds with thin black self-adhesive ruling tape supplied. \Mide or narrow columns are made to suit the in-

Keeps Record of Inventory, Sales, Shipments

Change-A-Board measures 25" x 19" with extruded aluminum frame. It hangs on the wall like a picture, weighs only four pounds and is easily portable. Price is $29.60

WRITE: Timewise Products, Inc., 139.d Linden Avenue, Westbury, N.Y.

Pewfer Cobinet Hordwq're

Solid pewter cabinet hardware has been introduced by Kingsley Brass Co. The newseries, designed to harmonize with all types of cabinetry, is based upon Kingsle/s ., highly successful line of solid brass eabinet";' hardware.

Harmonizes with All Cabinetry

The finish is achieved through careful burnishing of each individual piece to bring out the q_oft glow o! authe4tig_44!i,S!f9 pewter.

WRITE: Kingsley Brass Co., Ltd.,.Baby- lon Turnpike, Roosevell New York 11576.

Taylor's New YI6WE Yardster is Designed to Handle Big Loads

Mirrored Bi-Fold Doors

Something genuinely new has been added to wardrobe closures with the introduction of mirror-panel bi-fold doors by Roberts Consolidated Industries, Inc., aecording to Art McKeen, sales manag:er of the building materials department.

The new concept is bi-fold panels, especially adapted to bedroom use, provides easy all-around full-length viewing convenience as well as the additional potent selling features of seeming to add depth and dimension to small rooms.

Mirrored panels mount as left and right center modules, mated to any style Roberts-Fold bi-fold doors: the fulllouvered Vogue, half-louvered Patrician and flushstyle Moderne. Sizes range from 2'0" by 6'8" to 8'0" b5r 6'8".

Also available are ceiling-high bi-fold doors to permit easy installation in full 96" finished openings. The new ceiling-high

Provides All-Round, Full-Length Viewing door, representing a change over the previous 9572" height, eliminates the necessity

SUGAR INCENSE PINE CEDAR

for constructing headers to accommodate the doors.

Other changes have relocated all door pulls so that they are of uniform height on all 6'8" and 8'0" doots. Depth of louvers has been increased Va" on the new model M/2C doors, replacing the former M/C models, for a more attractive shadow effect, adding depth and dimension to the bi-folds.

Changes effect Roberts' full-louvered Vogue and half-louvered Patrician models, which are constructed of a sturdy 2A-gatage steel from U. S. Steel Corp. Fire-resistant and impervious to changes in temperature or humidity, Roberts bi-fold doors carr5r a registered one-year unconditional guarantee against warpage, or any defect in workmanship and material.

WRITE: Dept. 4237, Roberts Consolidated Industries, fnc., 600 North Baldwin Park Blvd., City of Industry, Qalif' 91747.

PONDEROSA PINE WHITE FIR

MAIClt, t965

Honger Holds Tools, Accessories

A new household/industrial product named "Ifandle lfanger" easily and surely grips either long and short handle items of different shapes and diameters and keeps them off the floor. "Handle Hanger" is manufactured and distributed by the Slip Seal Company, Long Beach 4, California.

"Elandle Hanger" is self-adjusting and easy to use. By inlerting the handle in

shipping carton-wt. 24 lbs. Economically priced2 for 391. Stoek No. HII-39. Larger quantities can be bulk packed.

'WRITE: The Slip Seal Company, lB25 Redondo Ave., Long Beach, Calif., 90804.

Oil Cleoner for Cor, Truck Fleets

The latest advance in the automotive industry is a new oil filter that cleans motor oil so completely it eliminates frequent and expensive oil changes, according to the manufacturer.

Called the Frantz oil cleaner. the filter is being distributed in southern California by long-time lumberman W, P. "Mac" McWhorter, a veteran of more than 15 years in the building materials industry and formerly with Marquart-Wolfe Lumber Co., Long Beach.

McWhorter reports that the oil cleaner can save hundreds of dollars in oil and filter expenses for lumber companies oper- ating a car or truck fleet, including lift trucks and other yard equipment.

The Flantz oil cleaner applies one of the

Display Card for Bin or Rack Selling the curved finger which is covered with a durable plastic, the weight of the item holds it firmly and without slipping. This new product is designed for brooms, floor brushes, mops, floor dusters, shovels, axes and hatchets, rakes and garden tools, in fact everything with a handle, It saves space whether mounted in cabinets, storage closets, on service porches or used in garages. It is easily attachable to walls via two screws furnished for each unit. It is usable everywhere: homes, offices, schools, public buildings and in industrial plants. By keeping brooms, floor brushes and dry plastic mops off the floor, it keeps them from becoming mis-shaped, prolongs their life and keeps them in better working condition. Floor dusters and mops do not gather dust and lint as when left on floors, Small children cannot use hung-up items as dangerous playthings.

Two "Ifandle Hangers" are attractively skin packed on three-color individual cards for bin stock or rack selling. Four attractive colors are available from stock: red, white, yellow and turquoise. The plastic color will not mar the handles. Mounting screws are furnished. 12 individual cards (assorted colors) per dozen are packed to a shelf box, and, 72 boxes (one gross) to a

Filter Saves Up to 90% on Oil Expenses

oldest and most efrective methods of filtration-passing'of liquids through paper. The secret of the success of the Frantz cleaner is that it contains over 40,000 square inches of highly compressed tissue.

It is a proven fact, McWhorter reports, that oil, like any mineral, does not "wear out?' or lose its effectiveness as long as it is free of contaminants. lf reprocessed it is as good as new. The Frantz oil cleaner acts as a small refinery that continues the "reflning process" right in the engine.

Replacement cartridges for the cleaner cost only 15 cents.

WBITE: t'Mac" McWhorter, Frantz Oil Cleaner, P.O, Box 3908, Fullerton, Calif.

low-Cost Puneling Adhesive

Evans Products company is now marketing Panelstick, a new low-cost adhesive for the application of prefinished wall paneling.

Tests by Evans indicates that applieation of wall paneling with Panelstick is more than 6OVo faster than conventional nailing methods. fire company also reports that, unlike many panel adhesives, Panelstick does not require disengagement of the panel from walls or studs after adhesive is applied.

Jack Pritchard, general manager of adverbising and sales promotion for Evans Building Mdterials Division, pointed out, "One of the main advantages of Panelstick is that it eliminates unsightly nail holes and putty spots. It also has a greater hold ing ability than mechanical fasteners."

Applied with a caulking gun, the new adhesive provides a rubbery bond with high tensile and compression strength. Evans

GENUINE MAHOGANY

Tbe Mediam of iUlartils

4/4 thru 1,6/4 from Yard Stock

ll/e Specialize in Sel'ected, Pattern Stock

CALL BRUSH ! Mymond 5-5501

E*usH [nDUsTRrAt IuMBER trlMPANY

OUR MOTTO: Quality & Qrnntily GUARAIITEED

one to two million lootage under coaer

r.c.r./DrREcT cAR SHTPMENTS/T & T

literature ltates that it absorbs impact and is especially compounded to adhere well after long aging. Panelstick also acts as a sound cwhion to help eliminate noise and vibration.

Excellent wetting property allows positioning of panel on studs or old walls up to 30 minutes after application of adhesive. Only one surface needs to be coated.

When applying to studs, a continuous perimeter ribbon is applied. When applying to old walls, a perimeter ribbon and a serpentine pattern in the center are both required.

One tube contains 11.6 fluid ozs. of ad' hesive.

IYRITE: Jack Pritchard, Building Materials Div., Evans Products Co., P.O. Box 3295, Portland, Oregon.

507i, Faster Than Nailing

Etched Blqck Escutcheon

A new etched black escutcheon designed to complement Dexter colonial storm door kits has been announced by the Dexter Lock Division of Dexter Industries, fnc., Grand Rapids, Mich.

The escutcheon-Dexter Catalog No. 60 -is 2%t" wide by 7" high. According to the rir,anufacturer, it is being offered to dress up white Colonial storm doors using Dexter's No. 1159 or No 1100 storm door locks in etched black finish.

The new escutcheon is an accessory item, and must be ordered separately.

WRITE: Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Ave., S E., Grand Rapids, Michigan 49502.

lightweight Pneumotic Noiler

Spotnails new Model '{C" Spotnailer has more driving power than any other machine of the same weight and size. Greater driving power and faster operation of the tt0|t are developed through more efficient use of air within the tool-requiring less air pressure to operate.

Spotnails "C" Model features:

1. Interchangeable aluminum traek (remove and secure with four bolts) for driving staples, pins and brads from %" up to Ltz6" in length.

2. Replaceable piston liner. Easily rdplaced piston liner keeps nailer operating with new tool power for years.

WRITE: Spotnails, Inc., 1100 Ilicks Road, Rolling Meadows, Illinois 60008.

New Splice Clips for Trusses

To insure the rigidity in handling of roof trusses Panel-Clip Co. has developed new splice clips with many uses, whelever two wood membet s must be spliced. Angle leg of the clip can go over the leg or bottom of the member. Splice clips will handle most any chord on residential, farm, or commercial trusses.

Tlvo splice clips may be used, one on each side or one on one side only with a regular truss clip on the other side. Sizes are 2la"vs/n'r by either 6s7n" or 9". For additional strength, a reinforcing rib is on each edge of the clip. Truss clips are made of 18 gauge, specially hardened steel.

Design books are available free for both residential and pole building structures. The firm opelates a free design service for "specials."

CARGO_RAIL-TRUCK

WRITE: The Panel-Clip Co., Box 423-29, Farmington, Mich.

Conlox Qsmsnf5-Epoxy Fortifled

Wilhold Glues has introduced three different "epoxy fortified" Contax Cements.

The laminating cements are now available in a "Smooth-Spreading" grade, "Professional" grade and "Fire-Safe" non-flammable grade.

"Smooth Spreading" is best for the nonprofessional applications, Two coats are required. "Professionalt' grade can be used with only one coat.

WRITE: Wilhold Glues. Inc.. Los Angeles, Calif. 90031.

IHPA CONVENTION

(Continued lrom Page 15)

Thursday morning business meeting.

Bronson Lewis, sccretary of the American Plywood Association, followed Solter's "Vashington Sct'ne," his subjcct dealing with a continuins shift in the softwood plywood industry to all exterior glue (an

Foreign & Domestic

Selected for color - texture

Flot & Stroight

Moul d in gs-Tygq cl5-Pewsl5

Foce Fromes_Sills

f,i5s15-f hyg5h6l!g

Timbers

Direct Mill Shipments

Made of Specially Hardened Steel

Spiolistsin Quality lmported Hardwood Plywod

LAUANoSEN.BIRCHoSHINA

DEPENDABLE DELIVERY

Exclushte Pan Asia Board lrnporters

PAil AStAflC TRAD\NG CofitPANV tNC.

exterior glue line is now required on flush doors when used as entrance doors, and on hardwood plywood paneling in bathrooms or kitchens).

Final speaker on the morning program was William Wesley Peters, chief Architect of Taliesen Associated Architects of the Frank Lloyd Wright Foundation, who gave an illustrated talk on natural hardwood applications.

Rain-weary members from the North and East were treated to a western cookout Thursday evening, complete with square dancing under balmy Arizona skies to the strains of an exceptionally good western band,

Friday morning panel sessions began

with a steamship panel moderated by Eric Wagner of Del Valle, Kahman & Co., at which industry complaints with carriers were aired.

A second panel on the future of the prefinished panel moderated by Clark McDonald pointed out the very real need for a uniform prefinishing standard. With more than 200 prefinishing plants in the nation, several of them with production capabilities of up to 150' per minute, HPMA is pressing for early adoption of such a standard.

The o'Lauan Doorskin Dilemma," thinner skins, mismanufacturing and consumer resistance to Lauan was the subject of a third panel moderated by James E. Nolan. The

panel discussed the recent trend to paint grade flush doors in modest residential construction and the return of the stile and rail door in custom construction as a result of the generally poor quality of Lauan skins on the market at the present time. A definite need for better grading rules as applied to doorskins was pointed out to a member of the Japanese plywood industry who participated in the panel discussion.

IHPA will continue to press for adequate and uniform grading standards and to develop uniform trade practices in order to achieve greater understanding of imported hardwood plywood within the trade, both at home and abroad, it was pointed out by sources at the convention.

Stoining Answers

A colorful and comprehensive infolmation manual for Olympic Stain dealers throughout the country has been prepared by the Olympic Stained Products Company.

The four'-color, heavy-duty book features ploduct information langing from the use of Olympic's loof stains to the mildeu' problem. Another section features research, backgroutid, and promotional material from Olympic and many other organizations.

Olympic Stain president John Anderson said the book has

been developed to provide dealers and their staffs rvith information under one cover that should enable them to ansrver' every customel question.

"For example, the section on heavy-bodied solid color si"ains includes concise infolmation on uses, ingredients, surface pfeparation, stain preparation, application methods, and coverage," he pointed out. "Elserl.here in the manual, the reader rvill find accurate color samples of each of these solid color stains."

WRITE: Olympic Stain, 1118 NW Leary Way, Seattle, WashinEton 98107.

Wood Finishing Booklet

"Horv to Finish Beautiful Wood"-in just four basic steps -is described for the home booklet by the Watco-Dennis Colp.

The easy-r'eference, pocketsize booklet was prepared to help the home craftsman "do professional finishing quickly, easily and economically-on all the varieties of wood available today,"

DesiEned for convenient use at any home workbench, the booklet includes special tiPs on working u'ith wood, and brieflY explains the 5-in-1 Watco Process that preserves, hardens, seals, primes and beautifies anY domestic or exotic wood.

WITITE: Watco-Dennis Corp., 7756 - 22nd Street, Santa Monica, Calif., enclosing a five cent stamp to cover the cost of Postage.

n I t g t Af U t @!ii***************u****,i,ri*,,"i,,,*r

Timber Tox Tips

Designed to help woodland owners fill out tax forms, the U. S. Department of Agriculture has just released a handbook entitled "The fimber Owner and Ifis Federal Income Tax.'

Many forest orrners pay more in ineome taxes on timber cut or sold than the law requires, Forest Service officials believe. The savings .landowners could tealize from correct tax returns might give them an incentive to g?ow more timber, and manage and protect their forest lands tretter, according to the officials.

\Mithin the.60-page handbook most forest owners will find case histories typical of their own situations. The booklet prepared by Ellis T. Williams of the Forest Service, not only explains how to calculate gains on the sale or eutting of timber brut how to set up timber and land accountsl what may be charged to expense and what may be capitalized; how to, recOver the cost of taxes, fencing, and maintaining fire breaks, and many other items.

A question and answer section lists 46 of the niost common queries, such as: "Can a tax deduction be claimed for a loes of future growth following fire?" Are Christmas trees rega.rded as timber?" "Do gains from the cutting of timber qualify as self-employment income for Social Security purpo6es?"

Answers to the above questions are (1) Unqualified "No." (2) Yes, if . (S) Under certain circumstances.

TilRITE: Superintendent of Documents, U.S. Government Printing Ofrce, Washington, D.C. 20402. Copies are 35 cents.

Poneling Cotolog

This year, Weyerhaeuser Company olfers some 62 color tones, patterns and woods in its Forestglo and Craftwall lines of stock prefinished hardwood panelings.

The 1965 full-color catalog now available free shows the panels bf genuine hardwoods, prefinished with durable syn- thetic resins, will retail from about 41 cents a square foot. Each line includes seven hardwoo'ds with alternate color tones ofrered on several woods.

Both the medium-price and upper-quality Craftwalt are available in 7, 8, 9 and lO-foot standard lengths. Craftwall, the SltGtnch naf,crirl fof apiilicn- tion without furing strips, may be ordered in lengths to

16' and can be fire-retardant treated; it is available in two styles and in both semi-gloss and oil finishes.

WRITE: Weyerhaeuser Company, Box B 272, Taeoma, Wash., 98401, or ask your Weyerhaeuser representative.

lmprinting Doto Mqnuql

Complete engineering information on continuow and precision located imprinting of time in hours and minutes, dates, codes and legends on sides, top

Weekend Wolls

How to buy lumber paneling and how to install it is spelled out in complete but simple detail for the home haudyman in a new booklet, "Weekend Walls in Western Wood Paneling."

Everything to make it easy for the do-it-yourselfer, short of doing the job for him, is covered in this entirely new 12page booklet, which is available to lumber dealers in quantities, reports the Western Wood Products Association.

This guide lists in chart form all materials needed for the typical 12x8-foot interior wall, including the lumber, nails and finish. firis size wall can normally be paneled by the amateur home improver on a weekend.

And the cost of such a paneling kit, complete, wiU be less than $50 for the standard grades, finishes and trims. Retail dealers can make up the kits described from inventory. Six standard patterns are shown.

Fills Vacancy of lmprinting Needs and bottom of all types of bulging or rigid containers and for long messages on wall board or sheeting are given. in a new fuL-page engineering manual available from Dale Marking Equipment Co. fire catalog also gives information of the use, size and styles of rubber and plastic type, printing plates, dyes and inks with instruction of how to order aad use to best advantage.

WRITE: Dale Marking Equip- ment Co., 143 Rogers Ave., Brooklyn 16, N. Y.

Poinl Roller Gotolog

A new four page- catalog, describing their line of paint rollers and painting accessories, has just been published by Thomas Industries Inc.

I'he four page brochure has been sectionalized for easy seIection o{ specific products. fire various unit sizes within these sections have also been simp;lified for fast, positive identification. Each individual item in the literature shows model number and retail priee. Illustrations of a typical example of each general product category are also included.

firomas Rollers offers an extensive home owne/s line .of roller covers, frames,,pans and related accessoriea.

With clear step-by-step sketches, the directions show how to apply nailing strips first, hoW to nail in the paneling and place moldings and baseshoe, and finally how to finish the new wall, either with stain or paint.

t'Weekend Walls" is a companion piece to a new full-color idea book on "What You Can Do with Paneling,t' also issued by WWPA. This 12-page booklet is a prestige piece containing 80 full-color photographs of a variety of paneling installations, selected to create the desire in homeownerg for rooms with solid lumber paneling.

The twin booklets have been mailed out in a new promotion kit by Western Wood Products to retail lumbermen throughout the eountry. The kit also includes newspaper advertising mats and sample invoice stuffers.

IVRITE: Western Wood Products Association, 700 Yeon Bldg., Portland, Oregon 97204.

Free Lock Cololog

A new illustrated 16-page full color catalog describing IVeslock locks, door trim, cabinet hardware, key:ng kits, installation tools and related products, is ofrered free to architects, builders, contractors, and distributors by Weslock Company. fire catalog also feehrres Weslock sliding door locks, mobile home locks ,and screen door latches.

WRITE: Weslock Sales DeWnfIEa Thomirs Tnilustries * pitmrini, 2076 iBelgr-ave A1e., Iuc,, 207 Ebst Broadway, Louis- Euntington Park, Calif., on

villo, Kentucky 40202. your business letterhead.

WHOtESAtE_JOBBING

Timbers o Redwood

REDWOOD BRICK

(Continued, lrom Page 40) tured to one-thirty-second of an inch tolerance and is fastened simply by nails. The ends of the brick interlock and the material fits together at both top and bot' tom. Certified redwood brick, as revealed to the public on Friday, February 5, in addition has all the components needed for corner posts, caps and water tables and is engineered to build a wall or complete house.

On his own property in Eureka, RuY Park, president of the Park Corporation,

has constructed a five-room vacation house which has, to date, withstood seven miles of moving by Hyster lift trucks, an earthquake, 100-mile gales, storms and flood without a scratch.

"This is the Cadillac of building ma' terials," Oxford remarked upon displaying his new product. "Three years of engi' neering and research have gone into making it'one of the most beautiful and ver. satile building materials I have ever seen," the veteran lumberman declared.

Seven years ago, the idea of a singlewall buildine material cut and milled from

3'x41' redwood was conceived. Ray Park purchased the rights to manufacture, and in the past three years his company has invested coundess hundreds of hours, and money (in six figures) to perfect the brick to the point where it is one of the most sought-after products by imaginative dis' tributors in the country.

The Oxford franchise is the only one awarded thus far, due to the burgeoning building boom in the southern California area, and to Oxford's lO-year success in the [,os Angeles market.

Warehouse handling of the new product

AND

is being done by the Carroll Moulding Company, Roy Carroll, president. The Carroll firm is adjacent to Oxford's office, and the two men have worked together since their individual businesses were estab. lished.

Oxford manufactures a line of emboesed mouldings which are exclusively handled by the Carroll Moulding Company. Long known as an outstanding moulding jobber, Carroll has one of the largest lines of pine, redwood, ash, mahogany and birch mouldings in southern California. He has recently added hardwood, dowels, picture frame

moulding, cedar scallop moulding and decorative moulding to his inventory.

Carroll also has modern handling equipment to facilitate what Oxford refers to as t'sudden service" to his customers.

"I have known Rex for over ten years," Carroll sayg "and his tremendous energy and ability to look into the future. I haven't seen him pick a loser yet. He has tremendous foresight and knows how to plan for future markets. Redwood brick. I am convinced, has a glowing future and will see worldwide acceptance beyond our wildest dreams,"

U. S. Plywood Advoncemenl

United States Plywood Corporation has named Harry E. Back, Jr., former production manager of the company's Orangeburg, S. C. operations as general manager of the Washington division, according to Marshall R. Leeper, vice president, West'Coast manufacturing operations.

Back replaces William A. Bennett, advanced to Oregon division general manager in Eugene.

Back joined U. S. Plywood in l95l at Buffalo, N. Y., and was appointed production manager at Orangeburg in 1953.

Lumber Yard, Trucks Loadcd, Witbout Delay tor

FLOOD RETIEF (Oontinued ln,nt l)ug' 22) many public and private agencics. including the 20-:J0 Cluh o{ Rr:dding. As a rcsult, thc n'-sidt'nts havr: enough food and blankcts, lrut with Hoopa's economv knockt:d out dut: to flood damage to its three sawmills, the rcal need right nol, is for cash. Joe Darrah. northern California deputy snark. is coordinator for the drive. "Wc hopt: to raise enough cash so the flood victims can repair pumps and household appliances and put their houst's in ordcr again," Darrah said.

Checks can he made out to Hoopa l'lood Relief. Box Iil8ll. Rcddino. I)arrah also

said that sawmill workcrs in Shasta and Trinity r:ountit's u'ill bt' t'ontactt'd lor contriJrutions.

Kittens initiated at thc (lrncat wt'rt': Bob Konopra, John W'arncr, Ivan V'hitlrl-, Bol'd [:aterman, V'ayrrc Murphl'. Lconard ['eher, Albert llay" David l,ittlt:, Ilob LaBelle" Bob Jcnst n. Cuy Hall, Jr.. Bill Harrison. Lylt: I)illorr. Harold Crane, Charlie \Iorss.

Robert Moson Relires

llohert \I'. Mason. rt'sident managorwood produc,ts for Kimberly-Clark Corportrtitin aud an oflict'r for nearly 1(r years in the forme r Ralph L. Smith Lumberr (iom1.rtrn1'. retired Dt'cember l3 l, a<:cording

to A. D. Wilkinson, gt'nt'ral manager oI the Shasta division.

Mason began work for the Smith Company lt3 years ago as treasur('r. latcr lrt'came vice oresidt'nt and director. Hc was a key figure in thc l9(r2 negotiations and merger of the ltalph L. Smith Lumhcr Companv rvith Kimhcrly-0ltrrk antl n'mained at the Anderson offices to set' the operations intt'gratcd into the n('w ownership. Nlason rvill contirruc to serve KimberlyClark as a t:orr-sultant in wood products.

Hc is a clirt't'tor of the new Bank of Rt:dding and plan,* to der.ote his leisure timc to cle vtrlopment and subdivision of his lands in the Andt'rson area.

CUSSIFED AltUERTlSltlcPoeition Wanted 92.()0 per line, minimum $4.50. All o$er $3.(X) per ling minimum $.00. Two lines of address (your addrcss or our box numhd count as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

WANTED: Challenging position with Building Trades Material Supplier or Contractor by resourceful Credit Executive with legal background. Salary or contract basis. Write Box 163.

YOUNG MINN. LUMBERMAN wishes to locate in So. Calif. All areas considered. Trained arch. draftsman & constr. estimator. Exp. in both counter & outside sales. Presently employed as ass't mgr. in 300M line yard. Seek related position with a future. Resume on request. Will be in L.A. area lst 2 weeks in April. Write Box 161.

BRANCH MANAGER, presently employed, desires change. Management experience in wholesale and retail. Excellent references. Salary & profit-sharing or optional stock purchase. Write Box 59.

HEIP WANTED

OUTSTANDING OPPORTUNITY for an energetic, mature and responsible retail lumberman of management capability to work with one of California's most respected lumber retailers in the establishment and development of a new y4rd at Newhall, Calif. A merchandiser with paint, plumbing, hardware, and electrical experience in addition to a wide knowledge of lumber and building material sales is desired and will be trained in our organization for this responsibility. If you feel that you meet these qualifications, apply by letter, with resume of experience and references, to Blake V. Bla"key, Anawalt Lumber & Materials Co., 10865 Sutter Ave., Pacoima, Calif.

MANUFACTURER'S REPRESENTATM WANTEDl![a1gfacturer of permanent draperies, folding room dividers and decorative grill room dividers, needs representation to retail lumber & building supply dealers. Several good territories available. Reply to Box 166.

EXPERIENCED LUMBER GIRLSan Francisco Bay Area bldg. company requires girl with lumber & plywood experience. To work with inventory control recordslumber, plywood extension work and general office, no shorthand. National plywood concern. Write Box 164.

LUMBER SALESMAN WANTED to call on contractors by aggressive, volume yard in San Fernando Valley area. Experience necessary. Salary, commission, profit-sharing, pension, company car, medical, etc. Call Hal Anawalt for appointme.nt. EMpire 9-2575,

SALES MANAGER WANTEDmust have thorough knowledge of fir, pine and cedar markets, domestic & export. Salary open. Send resume of past 10 years experience to T & T Products, Box 533, Arcata, Calif.

LUMBER YARD MANAGER-Experienced man to age 45. Give resume and experience in first letter. Northern California location. All answers confidential. Write Box 160.

YARD MANAGER WANTDDBranch yard in San Fernando Valley anea. Volume approx. $500,000 per year. Over 30 years at this location. Salary based on ability and experience. Pension, prott-sharing, medical insurance, etc, Send resume to Box 167.

BUILDING MATERIAL SALES

With continued expansion, Masonite Corporation is currently interviewing outstanding candidates for projected sales tenitories in the Midwest, Southwest and West. These openings involve Building Products Sales to wholesalers, promotional activity with lumber dealers and extensive counseling with home builders and architects. College graduation with degree required. Preferred age range is 27 to 32 years. Previous building materials sales is desirable. If you would like to associate with our growth company and meet the above general qualifications, please send a brief resum6 to W. II. Woodard, Masonite Corporation, 29 North Wacker Drive, Chicago, Illinois 60606. An equal opportunity employer.

llames of Mvertisers in this Departnent using t Bu Itlumber cannot be released. All replies should be rO dressed to box shovm in $e ad c/o Califomia Lunbcr Merchant, 412 lY. Sirtr St, los Angelcs, Calif. 9O14.

EXPERIENCED MAN for Counter Salesman. Best of living conditions in Monterey Bay area. Apply in own handwriting. Write Box 161.

RETAIL YARD in Los Angeles area needs qualified man wit! good knowledge of lumber, plywood, misc. building materials and experience in hardware, paint, etc. Must be able to assume some management responsibilitles. Send qualifications to Box 165'

EXPERIENCED LUMBER SALESMAN with hartlwood and softwood following for well-established Los Angeles wholelale distributor with miil on premises. D[aw on commission. Write Box 168'

BUSINESS OPPORTUNITIES

LUMBER AND PLYWOOD YARD connecting with huge shopping center. Plenty of trafrc. Wonderful opportunity. Take over ieaJe at no cost. Approx. S50,000 inventory at wholesale price. Golden Rule Lumber & Plywood, Phone: 444'2626, LE 6-6629 or 772-72A4 (home).

SMALL MODERN YARD in Mojave, Cal.20' x 50' office & sales room, 20' x 80' shed, 20' x 24' enclosed storage bldg., fixtures' equipment, low cost 1-acre lease with adjacent railroad spur. Other business interests & illness of owners require sale. A rare chan@ to buy this highly-regarded business at low cost. Contact Blake V. Blakey, Box 845, Mojave, Calif., or call (213) 369-2575-

FOR SALE: est. lumber, hdwe, bldg. materials yard-same owner past 15 years. Inventory, fixtures & equipment. Approx. $70,000. Fast-growing area' in central Calif. Principals only. Write Box 162.

LUMBER AND BUILDING MATERIALS BUSINESS, established 1911 in rural trading area of 15,000' Office and store 5400 sq. ft with cabinet shop and over 15,000 sq. ft. of shed storage. C'ood clean inventory and will sell or lease property, 5-year contract on equipment. Moorehead Lumber Co., Box 267, Escalon, Calif., phone (209) 838-7337.

FOR SALE OR LEASE: Lumber, Plywood & Building Material yard. Money-maker. Full particulars first letter. Principals only. Write Box 144, Upland, Calif.

LUMBER YARD FOR SALE: do'it-yourself trade in active locstion. T\ro oftce buildings and small sheds. 4;000 lb. fork lift, roller bed truck, power saws, etc. Good lease. $7,500 plus low inventory, terms if needed. Imperial Lumber Co., 13205 E. Imperial Hwy., Norwalk.

EQUIPMENT FOR SAIE

EQUIPMENT FOR SALE, RENT OR LEASE

l-Hyster Fork Lift--Model SC 180

l-Gerlinser Fork Lift-PH 962 Side Shift

2-Gerlinger Fork Lifts-PH 862

l-Gerlinger Fork Lift-PH 862 Side Shift '

l-Clark Fork Lift-Y 150

l-Yale Fork Lift'-60

May be seen at MACKAY MILL SERVICF. Sn - 69th Ave., Oakland, Calif., Phone (415) 638-9428.

USED WOODWORKING EQUIPMENT FOR SALE

One special multiple sculptured grill router with chip conveyer aDd frequency converter (serial No. 19M326). Also, one Onsrud model A-4 double radial arm router with frequency converter, starters and tables (serial No. 3413). Call H. Nebenza,hl at C.I.T. Corp., 3460 Wilshire Blvd., L.A., DU G1300.

1959 KENWORTII 220 hp, 5 & 4 speed transmissions, dual drive, flatbed equipped for lumber hauling. Also 1960 utility 2-axle trailer, 7-in brakes, equipped as above. Contact Howard Lee, Iree Lumber Hauling, 9258 Muller St., Downey, Calif.' (213) TOpaz 1-0881 (residence-evenings) or (7L4) 827-5900, (213) NE 1-1740 (office).

Sto h tr" I"qF^.*,.FSfpa nV, 5 r, ".

ADVERTISER'S INDEX

BUYER'S GUIDE

tOS ANGELES

turBEl AND.lur$tCt PTODUCTS

Angclur Hordwood Conpony .-----.----tUdlorv 7-6168

Arcqlo Redwood Co. (Kcn Conwoyl----WEbsler &4818

A:rociofed Rcdwood Mills .-..-.----.OVerbrook 5-8741

Allos Lumbcr Co. --------------------------lrtAdison 7-2326

Bock lumber, J. Williom .--------.----..---REpublic l-8726

Bli* lurnber Co., lnc. ------.-Mymond 3-1681-3'3454

Bohnhofi [umber Co., nc. -..-.-.------,-- ----------263-9361

Brotsch Wholesqle lumber Co., Cher---.(7141 633-8719

Brooks-Dodge lumber Co. --.---------OVerbrook 5-8650

Brush Industdol lumber Co' .-.-----..RAymond 3-3301

Csl-Pociftc Soles Corp. -.-.-.685-6450

Col-Soc tunber Soles-----.---.---------------(21 31 685-5288

Consof idoled Lunber Co. ...---...-----------SPruce 5-3177

Continenlof lrlould in g Co. -.....------...-- -----------625'1 128

Coos Heod tumber & Plywood Co. ..----..--.SP

Evons Producls Co. ([unbcrl.--.-------------.....-.--.879-l 833

Evons Produclr Co. (Plywoodl--..-------.RAymond

Deocy Co,, Ted... .--MU

U.S. Plyrood Corp. (tong Beochl -----.HEmlock 2-3901

U.S. Pfnrood Corp. (Sontc Ano! --..--Klmberly 7-161)l

Von ldc, Roy .--.----.-..-.----..--.-----.------l t noy l-{668

Wcnding-Nothon Co. -.--.----...--...CUmbcrlond 3-9078

Wcrfcrn Stotcr Plyrood -----.868-6271

Wcycrhocuser Compony .---....--.--..-Rlchmond 8-5451

Worehousc (Anoheim) ----.---.-.-....-PRospect 2-5880

Wholcsqle Forest Products --583-6013

White, Horry H. .---.--.---.-----.----------.------SPrucc 5-34@

TREATED TUMBER_-POIEHILING-TIES

Borter & Co,, J. H. --.DUnkirk 8-9591

Downcy Kiln Co, ------------.-.-..-.---------------SPrucc 3'2603

McCormick & Boxtet -V111 871-9q71

Son Anfonio Cmslruclion Co. .---------UNdcrhill 5-1245

Worren Southwesl, lnc. .........-.-.------FAirfqx 8-3165

5A'H-DOORS-,| t| LIWoRK-SCREE NS

MOULDING4UITDING'YiA'ERIAIS

Artesio Door Co., Inc. .-.----...------UNdcrhill 5-1233

Associolcd Molding Co. .-..--.--------...Mymond 3-3221

Big Ben Sosh & Door Co. -.-..---.--.-.....GEnevq l-3541

Colifornio Ponel & Veneer Co. ----.---MAdison 7-@57

Corlow Compony -----------------.---Ptco.sonl 2-31 36

Corroll MouldinS C9. -..-.-----.------------------SPruce 5-2038

Conli ncn tol lvlou lding Co. .-------------- ---------625-1 128

Eckslrom Plywood & Door €o.--.--..-..---(2131 2331228

EZ Gfide Sliding Door Frome Co.--.--------...--448-1615

Mople Bror., Inc. ----.-.--.-.-----..-..--...---...OXbow 8-2536

Moson Supplias, lnc. .-.-------.---.--.---ANgelus 9-0657

Nordqhl lrlonufocluring Co. ---.----..-...--- ---------849-267 5

Reody Hung Door Mfg. Co. --.-.....-.-.-.Ylclodo 9-6412

So-Col Bldg. Moteriqls Co. ---.-.......---lAAdison 7-5304

c Corp. -----------..--..----TRiongle 7'5643

Globe lnlernotionol .---------.-.-...-..-..-----..--UPton 0-6456

Goodnon lumbcr Soles, C. F. .-.-.--.----.----...--941-0101

Greol Weslern lumber Corp..--.-.--..-----SPrucc 3-4931

Hollinon Alqckin [umber Co. -..--.-.------------..685-,1506

Honsen Wholesole Lumber Co. ....-...(2131 783'7510

Hedfund Lunber Soles-.- ....-iS5'1196

Herberg Lumber Soles ---..-....--..--..-.---MUrroy l-6386

Hill lumber Co., O. M. --.------..--.--.RAyrnond 3-0243

Hobbs Woll Lumber Co- Inc. -..----.----.-.--...--685-8731

Hoover Co., A. t. --------.----..----------CUmberlond 3-9078

Hufi Lumber Conpony .--.-----.--.-------Ptymoulh

Stroit Door & Plywood Corp. -....-CUmberlond 3-8125

Torler, Websler & Johnson -.--------ANgelus 9-7231

Torler, Websler & Johnson (Speciolfy Div.l AN.8-835t

Vqnce Lumber Co. --------------------.----.---(213) 269-0600

Venl Vue Window Producls---..--.---.- ---------------225-2288

West Coosl Screen Co. .--..--....---------ADqnt l-1 108

Western Louwe Co.--.---- --.-.--849-3858

Wood Ponel, Inc. --------..----.......(2131 DUnkirk l-5178

SPEC|AI SnVICES

Associofed Molding Co. --..--..-.-.-----RAynond 3-3221 Berkot Mfg. Co. ------.-----....--..--...--..--..---..--.---875-1163

Solee ...---..-------(2091 139-1765

Selmo Grope Stqke Yord & Precsure Treoting Co. --------------.--.-.-.----..----(2091 896-1 234

Torter, Websler & Johnson, lnc. -------C[inton l'5031 U.S. Plywood Corp. ---.-.-.-.--...---------.---AJrthursf 6-8121

REDDING Moin Lunbcr Co. -----=--.-- ---------.--...----..-.--211'1352

Soles, A. W. .-----.----.------.----...--783-0514

tumber Co. .-..--.-----...-.--...--...RAymond

Osgood, Robert S. ...-DUnkirk

Orford Lumber Co,, Rex. ---775'3633 Oxford lumber Co., Rex ----..835-2854

Pqcific Fir Soles ---.....--------..--------.---....MUrroy 2-3533

Poc,ific Lumber Co., The .--.---...----CUmberlond 3-9078

Pocific-Modison Lumber Co. ----.----.----.JPrucc 3-2292

Pon Asiotic Troding Co., Inc. ---------..-Rlchnond 7-7521

Peirce Compony, Al .--------.--.....-..-.----NEvodo 6-10O9

Penberthy Lumber Co. tUdlow 3-451 I

Philips. Don, Jr.---.--.-.-------------.--....-...--------...-"-879-l 833

J. J. Reo Wholesqle Lumber ---.......------(7111 675'0636

Rockporl Redwood Co. -....-...-..-...-- -----------...115'2896

Roy Forest Products Co. ----..--------.-----fRiongle 2-1070

Sqnford-Lussicr, Inc. .-.-----.-.-.-.---.---AXminster 2-91 8l

Shoclo-Nolionol tumbcr Co. --..----...-Pleosont 3-4321

Shellon Hordwood Co. -----.2U'512O

Simmons Hqrdvrcod lumber Co' ,--------SPruce 3-l9lO

Soulh Boy lumber Co. -.SPring 2-5258

Sourh Boy lumber (Howlhorne) .-......Osbome &2261

Stohl Iumber Co. -----.--.---.--.------.-..-..ANgelus 3-6844

Slondord [unber Co., ]nc. -----------.-.-.--....-..--655-71 5l

Stonlon & Son, E. J. --tUdlow 9-5581

Suttle & Keller Lunbcr Co. .-----..-.-----Gllbert 3-8909

Tocomq Lumber Sqles, lnc. .-----------.-.-..MUnoy l-6361

Torter, Webster & Johncon, lnc. --...-.-ANoelus 9-7231

Twin Horbors Lumber Co. -.--------...SPruce 5-6318

Union lunber Co. .-.----..--.--.-- ------------V 1 41 542-5669

United Whlse. lunbcr Co. --.-----..-OVerbrook 5-560O

Unilcd Sloies Plyvood Corp. ----------.-..!Udlow 3-3441

U.5. Plywood Corp. (Glendole) -----.-...-.---Cllrus 4-21 33

tUfltBER HANDLING AllD SHIPPING; CARRIERS

& Son, Inc., H. ,tt ----.-..----NEvodo &1783

Lunber Houling ........-.......--------------NEvodo l-1740

Ave. Worehouse ---RA 3-3691

Son Bernordino - RiversideSonto Ano Areo

Arrowheod Lumber Co. .---.------..--..---.-.(714) 885-751 I

Colifornio Door Co. of t.A' ..-..-..--.-.-----------.-..825'781 I

Corlow Compqny .-.-----------.--.-..--.---TAlbor 5-0672

Gcorgio-Pocific Worehouse --.---------OVerland 4-5353

Horbor Lumber (Al Wilsonl--------.-------------Ov 4-8956

Inlqnd tunbor Conrpony ---------------TRinity 7-20O1

Key Corporotion -----.---------......--------------------875-2060

So-Cof Building Moleriols Co.--.-----.---..(7141 525-6770

Torter, Webster & Johnson .....-----.---TRiongle 5-1550

Union lumber Co. .-------------.-- -----------17 1 11 512-#69

Son Diego Areo

LUMBEN, AND LUIABER PRODUCTS

Independent Bldg. Moteriols Co. --------(2131 636-8345 Inlond lumber Conpony -.-.---.----------GRidley 4-1583 l\lsple Bros., Inc. .-...-.....--.....-.--...-..-..-..Hlckory 2-8895 Reirz Co., E. t. .---------..----.------.----.-.-----17111 GL 9-4166

South Boy Lumber Co. (Loc Angelesl.-..ZEnilh 2261 Torler, Websler & Johnson -..--.--.--..-..-GRidley 7 -4174 Weyerhoeuser Compoay

STOCKTON Building Mois,riols Distributors lnc. --...-...-.----.466-2553 Worehouse ----------.-.----------4662551

Evons Products ...--.----HOword 6-4523

UKIAH

Word Whofesole tbr. Co., Alqrion H. ----------462-7254

wttUArtts

Son Antonio Conslruclion Co. --.------(9161 '173-5381

wttuTs

Podulo Lumber Co. .--.--.-..--------.,.-------Gtobe 9-2465

Wif ifs Redi Prime....---.------..-

BUYER'S GUIDE

MEDFORD

Hcorin lunber Conpony --...772-7137

PORTLAND

Dont & Rurscll, lnc. -.------------.------------CA 6-2311

Forest Fiber Producfs Co. ---.------..-....-,---------A l 4-9158

lloorc Dry Kiln C.onpony .-----.---..----AVenue 6-O6il6

Twin Horbors lumber Co. -.-------.---CApitol 8-4141

Tunqc lumber Co. --------.-.-.-----..---.-.--CApitol 6-6651

U.S. Pf ywood Corp. -------...___-_---.-......_-CApirol 7 -0437

TURNER

Norf h Sontiom [umbcr Saler .----------.-.---------7 13-21 I I Woshingl,on

LONGVTEW

lnt'f Popcr Co. (tong-Bell Div.)-..-_-___-__{2061 423-2110

TACO'IIA

Cheney lumber Co. ---------------------.-Ft!lton 3-2124

VANCOUVER

lnf'{ Poper Co. (long-Bell Div.).------.---_.(5031 285-t3OO

WINLOCK

Shokerfown Corp. ...-----------.-.-.--..._-_____SUncer 5-3501

SAN FRANCISCO

TUIIBER AND IUIBER PRODUCTS

Arcolo Redwood Co. .-.-.-------__..-..._..--_.-_-yukon 6-2067

Cal-Pocific Soles Corp. yUkon l-g620

Del Volle, Kohmon & Co. ---.---.--._.----YUkon l-1641

Evons Produclr Co. --..-.--..-__------ __-_------_____-_-_-9262411

Georgio-Pocific Corp. ....----._-_----.___-DOuglos 2-33gg

Gelz Bros. & Co. ----.--....------.-__-_.------.-yUkon 2-6O60

Gilbreqth Chemicql Co. .------__-_.-.-..-_------SUtter l-2537

Holl Co., Jonres l. .----jUrtcr l-2520

Hoflinon Mockin lunber Ca -_-..---.---JUniper 4-62G2

Horbor lumber Conpony -..---.-.--.----_-_-yU kon 2-97 27

Higgins lumbcr Co., J. E. ----------...-.VAtencis 4-8711

Hobbs Woil lunber Co., Inc. --------.---Ftt]more 6-6000

fnr'l Poper Co. (long-Bell Div.l---------..-..(41 Sl 392-9696

lonon Lumber Co. -----.--..--.---.------.---.-.Yukon 2-4376

lrlocBeolh Hordwood Compony .----....lillssion 7-OT72

North Volley Lumber Soles -------------.---(415) 593-0263

Pocifi c lunber Co., The --.--..--.---.----.--GArR eld l -37 17

Torler, Webster & Johnson, Inc. --.-.PRospect 6-12@

Union lumber Compony --------.--------....-.SUtter l-6170

Uniled Stqtes Plyrood Corp. -----.------JUniper 6-5005

Wendling-Nothon Co. --..---..-.....--...-.-..--SUtter I -5363

Wasfern Foresl' Producls of S.F. .-----LOnbad 1-87&

Weslern lulnber Co. -PLozo 6-7111

Weyerhoeuscr Compony -.-.--.--..-----.-..Plozo 5-6781

Ziel & Co., lnc. .--..-----------.....--------.Yukon l-0210

SASH-400R5-WTNDOWLT$OULDI NGs

BUITDING

Blue Dionond Co. ------------------.--.-.---YUkon l-l 0l I

'TTATERIAIS

Coloveror Cemcnl Co. .------.-..---.-.--DOvglas 24221

TREATED LU'ITBER_POLE3

Boxfer & Co., J. il. ----YUkon 2-0200

Holl Co., Jornes L. --..--SUtter l-7520

Koppers Co., Inc. ..--.---YUkon &2660

McCormick & 9oxter .--YUkon 2-1033

Wendling:Nolhon Co. ...-.-.--------.----..--.-SUficr l-5363

Woodridc Lunber Co. ..-------.-----!lomond 3-5644

SPECIAL SETVIGES

Redwood Inrpection Service --..-.-....-EXbrook 2-7880

BAY AREA

TUMBER AND LUi'IIER PIODUC'S

Atkinson-Slulz Co. ---------..----------..------....-.----.345-1621

Bofdt-Beocom Lumber Co. ----834-1464

Bonnell Lumber Co. ---.-..-.-.-----.-------..Dlomond 2-1451

Bonninglon lumber Co. .---------------.---Otynrpic 8-2881

Bruce Co., Inc., E. [. --...----284-1300

Cofif. Sugor & Weslern Pine .------.-Dlomond 2-1178

Donl Forest Producls, lnc. ------.--....14151 322-1841

Durcbfc Pfywood Soles Co. .--------DAvenpofl L2525

Evons Products Co. ..---_--s33-8866

Georgio-Pocift c Corp. ----.---.....-----..----.-..----849-0561

Georgio-Pocific Corp. (Scn Jose!--.-.--CYprcss 7-780O

Golden Gote Lumber Co. .------..---..THornwoll

o Douglos Fir in sizes 24' x 24" o Pfoner capoc:ty

OBITUARIES

William E. Upton, prominent lumberman and founder of the Independent Building Materials Co., Inc. of Torrance, Dominquez and Crescent City, Calif., died January 25. He was 52.

He was active in many civic, social and fraternal affairs in the South Bay area where he lived, including yachting and deep sea fishing, He was a friend of many nationally known sports figures, among them the players of the Los Angeles Dodgers and Los Angeles Rams football team.

He is survived by his widow, Hazel, and three sisters, Zula Heiner, Bernice Pinkston and Nadine Phillins.

Clarence Elsworth, 74, former co-owner of Castro Valley Lumber Co., died Janualy 9, at Eden Hospital in Castro Valley. A native of Deer Valley in Contra Costa County, Mr. Elsworth managed building supply yards for A. J. "Gus" Russell, owner of Santa Fe Lumber Company, fol over a quarter of a century.

He left Martinez Lumbel Company in 1939, to become a partner in what is now Castro Valley Lumber Co., retiring in 1961 because of failing health. Mr. Elsworth was a former member of the Martinez Kiwanis Club, a past commander of American Legion Post 29, and. Masonic Lodge 345, both of Brentwood,

He leaves his widow, Irene, of their home at 4518 Crow Canyon Road, Hayward; a daughter, Mrs. Lee W. Roberts,

Jr. of Hayward; a sister, Mrs. J. D. Hoell of Brentwood; and grandchildren Holly and Kerry Roberts.

Hewitt Davenport, prominent San Franciscan and for many years a leading West Coast lumber and insurance executive, died at his Cloverdale home on January 23, at the age of 84.

Mr. Davenport, at one time with the old Hammond Lumber Company, was also an ex-director of Hobbs WaIl Lumber Co. A graduate of the University of California. Class of 1902, Mr. Davenport leaves his widow, Louise; two daughters, Mrs. Jean Davenport Lemley of Cloverdale, and Mls. Glenn Lane of San Francisco. and three grandchildren.

CATIFORNIA IU'VIBER MERCHANT

IT PAYS TO AUTOIU|ATE YOUR HANDLING OR DRVING SYSTEIU|

Whether it's o lumber flow syslem, qn enlire kiln operotion or s combinotion of both, it poys (not coslsl to instoll q lloore System.

A lloore syslem eliminqtes lime-consuming expensive boitlenecks in drying ond hondling. This increoses your produclion, reduces the unit cost qnd permits msximum conhol of quolity.

Fron soles lo sewice, from engineering to instollotion, only lloore hos the skilled personnel to provide the individuql producls or personolized systen lo meet your needs. lYrite todal lor a list ol innallationt near !o,t'