MASONITE DSC DESIGN SERVICE

What DSC Dealers say about DSC Design Service

Youcanmakeyourcustomers'remodelingdreamscome

: true-establijh yourself as profeesionil remodeling ; counsel with the Masonit€ DSC Design Service. But you can do more than that-much rnore. You can o get a bigger share of today's huge remodeling market. typical quotes: "we feel that Masonite's DSC : ?r"li""i"r" sales faster-close them more easily. you Program is an excellent vehicle for us in the build-

. can remove your remodeling jobs from compdtition. ing of our home modernization sales. We're using o Hundreas of bSC Dealers tivJ proved it. Here's why:

Design Service at every opportunity."-Andrews o DSC Design Service enables your customers to VISLumber Company, lnc., Kenosha, Wis, ? uN,tzE BfFoRE THEy MbDERNIZE. you can

"Your DSC program and .Architectural Design : I On" them full-color renderings of their remodeling proj-

Service was instrumental in closing a remodeling I ""t"-tro sxarnples on this page) plus architeciural job totaling $16,0(X)."-Lackey's Lumber & Building I working drawings. And, DSC Sai"i"", avai|able only to Materials Store, Forest, Miss. o Masonitc DSC-Dealers, is available for alt typei of

"Your beautiful renderings and plans of a kitchen o remodeling projects: interior, exterior, commercial, project not only sold the kitchen job, but ended up room addiiions.- with the inclusion of a den and a double garage. The . What does it cost you? The complete DSC Design jobwound upatg2l ,(M)."-Morrison-Smith Lumber o Serviceisyoursforonfug20perproj;t.Over2600DSC Company, Olney, Texas. I Dealers arre now trsingthisservice to build their remod-

"Out of three jobs we had l\tlasonite design, two I eling service and pr6fits. It's easy to become a DSC were started and completed. Both were the type we i deater-rnait the ooupon to get full information about look for because we sold the complete job."-Plains o this unique, profit-cr&ting pLan.

Lumber & Supply, Garden Grove, Calif.

"We are convinced the Masonite DSC service is a . sound foundation ror continued : 4b MAS O N ITE shows the way! growth of our remodeling I Moronirc.tr o rcebrsrcd trqdenork ol Moonrc corporolon sales."-Newfane Lumber & Mfg. Company, lnc., Lockport, N. Y. tacts about your DSC Service.

WOOD AND WOOD PRODUCTS PRO'iAOTION FUND

(Continueil lrom Page 44)

IYAN: Possibly so, but the industry will have to get behind this effort to do so.

GOOPER: But as we discussed, we will from time to time ask the public to write WIB if they want to know where they can get whatever product it is that the radio commercial was concerned with.

CORDII: Maybe you should explain ar this point just how the radio commercials, for instanceo will be handled.

COOPER: O.K. In the main, we will be talking about the beauty of wood, and the economy of wood. We're corrvinced that too many people are unaware oI the uariety of wood and wood products readily avaiiable to them, and that they are no, so expensive as they might think. Our theme will be: "Building or Buying, LOOK TO WOOD . . for beauty, for economy." This is a flexible and workable slogan. The National Wood Council has "It's built to sell 'when it's built with wood." And the ply. wood association, I think, has "Wood At Its Best." At any rate, as you'll hear on the radio commercials we'll play later for you, our slogan works quite well and is adaptable to specific uses and features of wood. On our commercials we will be talking about wood products first in a general sense-the beauty, warmth, added value, flexibility, versatility, and so on. We will appeal to emotions--to what people see and feel. We want them to feel that wood construction is the warm "heartbeat" o the home. Then ,rue will. in other commercials, be more specific. We will illustrate what we mean by pointing up specific wood uses and products-we will devote comrnercials to specific features, for example, to wooden kitchen cabinets, to wooden sash and doors, to wooden floors and conventional joist construction, to doors, ceilings, paneling, siding, and fencing. And from time to time we'll ask people to write in and we'll send them a list of the firms where they can see and buy the products mentioned.

CUTIER: What firms would be on such a list ?

McDONAID: It would be a blanket list, that is, including all the companies supporting the Wood Information Bureau.

CUTLER: You've been talking about radio cornmercials. but what else will the fund do?

COOPER: Briefly. the funds will be expended in this manner for the first year. First, we have some organizational charges. legal fees, et cetera. These include the pre- paration of stationery for WIB, installing the telephone, and so on. The major expenditure will be in A-M Radio . . Wood Information Bureau will sponsor the fiveminute "Headline News" program that immediately follows the "Vince Scully Scoreboard" which immediately follows the Dodger games. The budget permitted us to buy I4O such spots, and as there are about 182 games played, including the spring training giunes, we'll get pretty good coverage. W'e will also have billboard showings during three months of the year. And an appreciable portion of the budget has been allocated to publicity. W'e will also be reaching builders with our messages through the use of certain trade magazines and direct rnail. Bumper strips will also be supplied, and possibly some point-of-sale materials as the budget will allow.

CUTLER: When does all this begin?

CORDII: The contracts went into effect last January lst. The funds, however, must be accumulated so that expenditures are made against a .'ocushiont' so to speak.

BAUGH: The program is starting in March. and will get in high gear later in the year.

CUTLER: One thing about this that surprises me, and I would think will surprise

(Continued on Page 60)

TONY SAYS: 'nTbere is mo substitute lor experience. Our ttell trained. sales staff is on the alert to obtain tbose hard.-ro-get itetns lor YOUTHE RETAIL DEALER." . Tony Marquez has been with MASON SUPPLIES' sales departmeot for more than 18 years that is why he says, "Tbere is absolutely no sabstitate for experience amd. knou bout," you cAN DEPEND ON US FOR ALL QUALITY STANDARD BRANDS ITEMS . . AVAILABLE FOR IMMEDIATE PICK-UP AND DELIVERY Adjocent to oll Freewoys. ASSURING F-A-S.T SERVICE

U.S. Plywood Sees Record

United States Plywood Corporation's sales for the nine months of the company's fiscal year totaled $276 million, S. W. Antovillg chairman of the board, reported to the Invesunent Analysb So ciety last month. This figure compared with $253 million for the same period last year.

Antoville predicted total sales for the fiscal year o'will be at least $375 million and I would judge that our earnings should be somewhat better than 10 percent over last year." The com. pany's earnings last year were $4.28 per share.

'oFor the fiscal year 1964-65, I would say that we are shooting to top the $400 million sales mark, providing that our national economy remains stable," he continued. "And I am quite confident that we can reach this new milestone."

He said that U.S. Plywood's network of 156 distribution units is "far and away the largest in the industry, enabling us to fill small orders for our current 85,000 active accounts anywhere in the United State and Canada within a dav's notice or even sometimes within a few hours."

New Technicol Journol

A new, bi-monthly publication entitled Building Resmlch: The Iournal of the Building Research Institute, has been inaugurated by BRI. The first issue of the 64-page journal, featuring technical papers on impact noise and on high-density, low-rise housing, was published in Febmary. In initiating publication ol Building Research, BRI continues its long-standing policy of collecting, correlating and disseminating information about building and building science.

In announcing the new publication, Milton C. Coon, Jr., executive vice president of the Institute, said, "The field of building science and technology now has in this eountry its own voice. Our aim in publishing Buililing Research is to aid in the intel' ligent and rapid improvement of our building environment through a wider dissemination of building science information."

The journal will not, however, be commercial in its approacL. It will not accept advertising, and it is not in competition witll any other publication. Further information about BuiJding Research, its content and policies, and subscription rates may be obtained from BRI at 1725 De Sales St., N.W., Washingon, D.C. 20036.

Lumber lmport Problems

NLMA President Mark Townsend has offered Administration officials a o'position paper oudining in detail the poeition NLMA hopes the government will take in negotiations with other governments" relative to mounting softwood lumber shiprnents to the U.S.

Townsend, in a telegram to Commerce Undersecretary Franklin D. Roosevelt, Jr., suggested the "position paper" as a preliminary to a projected meeting between government and industry leaders in W'ashington. The industry leader opined that, after study and appraisal of the document, the government would be o'in a better position to meet and discuss (with lumbermen) areas of mutual understanding." H" said the industry-prepared material could be forwarded preparatory to a subsequent meeting.

Top officials of the State and Commerce Departments have agreed to meet with leaders of the domestic lumber industry to explore programs which the Johnson Administration feels it might be able to support in an efiort to relieve mounting unemployment and other economic problems resulting from the increase in Canadian softwood shipments to the U.S. NLMA requested the conference in the wake of the President's veto of a bill to require country-of-origin markings on imported lumber.

Standard Tumber Units

(Continued, lrom Page 32) recommendations for the smaller fork trucks oversold the users" and he now finds that he does not have adequate unloading power. )

Study lmplemenlotion

With the collections, study and analysis of the above, a composite unit size would manifest itself for field trial. This composite, at this point, would have taken into consideration the lareest number of useable railroad cars; both boxcars and flatcars. Coverings, etc., for flatcars, loadings, w ea theri n g, in-transit problems, should not become a part of this study.

Recording Dqto ond Resulls

Using the composite sizes and in cooperation with a large number of shippers and receivers in difierent geographical Iocation, recordings would be made in man hours for:

(l) Labor expended in loading cars;

(2) Labor expended in unloading and

(I) Hand loading at the mill; and,

(2) Hand unloading at the receivers' a. with lumber yard personnel; b. with contractors who perform this service on a per thousand basis.

With this data published in report form, it can very easily be determined how units effect his particular operation from an economic standpoint and on a per car received or shipped basis. It could also point out for many manufacturers the need for automatic stacking and banding equipment to further redue€ their cost and to expedite car loadings.

It would either take away or substantiate the need for extra charges by the mills for unitizing lumber.

Arco Personnel Chcnges

Paul W. Ward has recently been named to head up the San Francisco sales office of Arcata Redwood Company, according to Lloyd Hecathorn, sales manager. Paul, a widely known lumberman in northern California, has been associated with Arco for the past seven years. He traveled the San Joaquin and Sacramento Valley territory as well as Marin, Napa and Sonoma counties. Paul will be in charge of sales for the northern half of the state and will continue to travel parts of his old territories but will spend more time on administrative matters.

A native Californian, hailing from Morgan Hill, he graduated from the University of California School of Forestry in 1948. His first job after graduation was with Diamond Match Company at Sterling City, Calif. Later he was employed by Anderson Valley Lumber Company of Philo, Calif., and he handled their sales in the San Joaquin and Sacramento Valleys until 1957 when he joined the sales force of Arcata Redwood Company in San Francisco. His genial personality and solid lumber knowhow gained many friends for Arco and the respect of all with whom he dealt. He is a member of the Hoo-Hoo Club.

Assisting Paul in northern California sales will be Arthur R. Wall. Art travels the San Joaquin valley, peninsula and the coast down as far as Solvang. IIe will also work with accounts in Marin. Sonoma and Napa counties.

Art's name has been associated with redwood merchandising for many years. He was employed by the Union Lumber Company when he first came to the West Coast from his native Pennsylvania in L929. In 1933 he was transferred to the San Francisco office as assistant to the western sales manager. He later became office manager and correspondent for the New York and Chicago offices.