5 Carlow Gompany

Warehouses

to Scwr All Sourhcrn Colifornio Dcolcrr * l7O3 N. 8lh Srloct COITON, Colifomlo

TAlbot 5-0672

I l38l Brodley Ave.

PACOltlA, Colifomio

EMpire 9-5208

738 Eosi 59rh Sft,ccf

LOS ANGEIES, C,olifomio

Plessonl 2-3137

6807 tflcKinley Avenuc tOS ANGELES, Collfomlo

Pleoscnt 23136

25lO N. Chico Srrrcr

EL XIONTE, Collfornlo

Ollb.tt *734'!t

CUmbrrlond 3-3303 ilon8ril D00ns lor Errrt Usr . il.f0l! Intrnhrilublc Prrrh

Entrnco lloocll ftTrs

SE00RC0 Lcwcn & Golonial-ilodern Hardwood flush Panel lloors *

FrusH 000nstsH-t{illoGtl{r -Bnc[r{ts01{lTE-BtEcll * flR PIYW00DIAPTIIESE PTYW(I(ID *

NORDCO DOORS touvER Doots

3 PANET DOORS F.3

FOUR PANEI RAISED F-,|/t

X.BUCK FRONT DOOTS sAsH DOORS F-t3

RA]SE PANET TOUVER DOORS

SCREEN DOONS

FRENCH DOORS

DUTCH DOORS

FANCY FIN DOORS (ENIRANCEI r.ouvER EUNDS

MONTERIY WPE DOOTS ..SOUTHERN AIR'DOOTS

Estobllshcd 1896

WHOIESAI.E ONI.Y

Furniture Industry Suruey

Who are the users of wood and wood products in the Los Angeles furniture industry? How much wood does the lurniture industry use? How do these wood users get their wood raw materials? These and other questions will be answered by market research now underway by the U.S. Forest Service seeking ways to help get western hardwoods to market.

The U.S. Forest Service experiment station at Berkeley, California has assigned a team of economisls to study the Los Angeles furniture industry. More than 1,000 questionnaires have been mailed, and 50 firms selected at random have been interviewed. A group of selected wood wholesalers, importers, mill representatives, lumber brokers, furniture distributors, retailers, and designers also will be interviewed to identify their particular role in marketing wood products.

George D. Frazier, in charge of forest products marketing re' search at the experiment station, heads the study. Consultants are John H. Weber, professor at the University of Idaho, studying the problems of entering the market with new wood products or new species; and Kenneth MacKenzie, a graduate student in business administration at the University of California, who is studying the structure of this wood raw material market.

"From the returns to our questionnaires," said Frazier, 'owe hope to be able to estimate, by wood species, the amount of wood and wood products used in the Los Angeles furniture industry and how this material moves to the furniture producers. The em' phasis will be on lumber, veneer, and plywood' This information will help indicate the size of the market for wood products."

Furniture manufacturers were asked about the type and style of furniture they make and the number of employees they have' Their buying habits were quizzed: From whom do they buy, how often, and how much ? Does the manufacturer buy wood directly from the mill, lumber broker, mill warehouse, importer, or from whom? How often does he buy wood products and in what size shipment does he take? Small lots, truck loads, or carloads?

The producer of wood products may enter the furniture raw materials markets at several levels: the furniture designer, the furniture manufacturer. the lumber broker. the wholesaler of wood products, the distributor, the retailer, and the importer. He must know where decisions are made in moving products from the producer to the consumer. This study of the Los Angeles furniture industry is seeking to determine who the producer must talk to if he is to be successful in marketing his product.

To sell his product, a producer must first know the size of the market. He must know the questions potential customers will raise before they are willing to try his product and an evaluation of the resistance to new products is necessary for successful prod" uct promotion.

Group Cited for Public Affoirs

The National Lumber Manufacturers Association has been declared the winner oI a "Distinguished Achievement in Public Affairs Award" by the Chamber of Commerce of the United States.

For its legislative efiorts and related activities on behalf of a more favorable economic climate for private enterprise, the lumbermen's association was one of only two national organizations honored in the Chamber's first Public Affairs Recognition Program.

Entries in the competition were judged on the basis of political participation and actionl economic education; and legislative action and information.

Formal presentation of the public affairs award was made during the Chamber's Third Annual Association Public Affairs Conference, February 5-6 in Washington.

5A!E5:

Old Growlh Redwood, Shorts P. E. T. Green Commont, Dry Uppers

G A< R Lumber Co.

Kiln-Dried PINE WHITE FIR INCENSE CEDAR corflPtETE cusToM ftllttlNc

Lorge Timberc qnd Wide Sizes

Our Speciolty

Box 156 Fred Gummerson Cfoverdqle TWinbrook +2248

PIACERVIIIE TUMBER COMPANY

P.O. Box 752, Plocewille, Colif. Monufqcfurers

SPEGTALIZING IN ROOF DECKING

Telephone: Plscervill+-NAtionol 2-3385

DEPENDABTE

BOHNHOFF IUMBER C0., Inc.

V/HOLESAIE DISTRIBUTORS HARDWOODS SOFTWOODS

PTYWOODS ..BOLUMCO''

OFFICE & YANDS | 5OO So. Alomedo St. Rlchmond 9-3245 tOS ANGELES 2I

RICCI & KRUSE tUft[BER CO.

WHOTESALEJOBBING

Speciolizi,ng in

KIIN DRIED IUMBER

Ponderoso qnd Sugor Pine

Cleor Fir qnd Redwood

HAWES 5T. & ARMSTRONG AVE. SAN FRANCISCO 24 Mlssion 7-2576 oolllixed, Load,s a Specialty"

'tustom Seroice lor Eoery Order"

Ponderosq & Sugor Pine Douglos Fir White Fir Cedqr

SPruce 3-4931

PETALUMA, CALIF. P.O. Box 997.PO:tet 3-1545

SPECIALIZING IN INDUSTRIAT CRATING MATERIAIS Cuslom Milling lndustriol Cul Stock Decking Stqrter Boqrds

8713 Clelq Street- Downey, Cqlifornio tCt & Direct Mill Shipments WAlnut 3-1264

P.O. Box 3155 o Phone 415 PL 6-7lll