EWETT LUMBER SALES

Wood And Wood Products Promotion Fund

(Continued, lrorn Page 46) a lot of people in this industry, is that Iabor and management were able to get together on something without a fight! Anyone want to comment on that? Don't allrush...

RYAN: Sure, I'll corurrent on that. Both *,union and management of the lumber and woodworking industries have a mutual interest and concern in wanting increased use of wood and wood prodricts. Unless we promote our products we will continue to lose business to other materials.

CUTIER: What is it going to take, in the opinion of you gentlemen, to make this a truly industry-wide promotion program in southern California?

LIOYD: It's a lot simpler than a lot of people think. It is going, in my opinion I should add-maybe some of you fellows won't agree-to take the leaders of our industry to show the way. These are the fellows who have to be convinced that promotion will help their businesses specifi. cally and the industry as a whole. Sure, eaeryone's interest and concern is needed, but it has to start sonrewhere and the names that are best known in the industry can do a lot to create interest and acceptance.

RYAN: And don't {orget the millwork industries--people like Joe and Phil De. Marco-Byron Taylor-Charley Straitand also those in the hardwood business-they've got to be interested in what promotion can do before others will want to go along.

CORDIL: This may sound like Iom making it too simple, but it's a matter, I think, of communications. If management wants to talk about industry promotion we want to talk about it also.

CUTIER: You would go on record, then, Nick, that from the union's position or point of view you'd like to see more promotion clauses contained in future contracts?

CORDII: Yes" we'd like to see more.

ILOYD: For example, if the rnillwork and lumber industry here in southern California were to support the Wood Information Bureau as one large groupo we would be able to provide a lot of services that would be extrernely useful to the induetry as a whole. S/e need a permenent stafi of men to work with architects and builders. We need a pernanent stafi of experts on lumber and wood products to work with school boardso city and county building ofrcials, and to arbitrate construction disputes in the field.

COOPER: I've had county building inspectors tell me that it is ridiculous, in their opinion, that this industry only has one man doing any work as Dick describes -and Eric Flamer sure can't cover the territory-he's just one man and we need ln Lo. An8!1.s, onni., nlycrtldr, Srn g$mrdlro. ad Vrntun Countl$, CllotGr Rootlil rnd Tlla Ry-loct Wlndoff.o(l Don uni.Ellt Flfcpl.cls plymtt polt.thtl.n Wirc.. Fortlflbrr bulldlng paprr ilrll3...OUrr ltmr. SO.CAI BUITDING

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DIR,ECT MILL SHIPMENTS CONCENTRATION YARDS

several. Eric does a great job, but with additional money we could afford the num' ber we need.

CUTLER: Why couldn't the Lumber Association of Southern California raise the money lor a promotion fund ?

LLOYD: For the same reason the Association has difficulty getting some retail dealers to support the Association. Sure. it would be wonderful if millwork companie-s and lumber companies would. uolunnrily contribute to a promotion and education fund, but I doubt if they will.

CUTLER: Why not?

McDONAID: As it is. the association definitely provides a service to its members in many ways, among them being the employment of someone like Eric Flamer, and in providing sales training courses for their personnel and so on. This promotion fund doesn't conflict with or duplicate the services of the Association, I should point out. Our main obje'ctiues are to promote the increased use of wood and wood products by builders and the public in all kinds of construction.

COOPER: Yeah, Sandy, I agree, but I also think that people in this industry will accept a plan if there is strong leadership. Look, if the Mullins and the Burnabys and the Vards and the Harrinetons and the

Anawalts and the Sullivans and the Ed Fountains and the Baughs and the McDonalds and the-well, you nanre them-if such guys want something they'll jolly well do something about it.

LLOYD: I think it is a matter of taking a constructive stand and showing what can be done. For example, with promotion clauses such as this one, in the major' ity of contracts having to do with millwork companies and lumber companies, we would have the money to do many things. For example, we'd have the men as I said to push our products to architects, builders, and school boards. We could have our

(Continued, on Page 68)

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAI'TY IS AGED-IN-TI{E-WOOD:

President lights Lumber Hope

President Lyndon B. Johnson converted some of the potential electric power from the Columbia River Project into the light of hope for domestic lumbermen when he dedared, January 220 after signing the Columbia River Project Treaty in the presence of Canadian Prime Minister Lester B. Pearson. "I would like for the Senators to know that we have had fruitful discussions this morning, we think quite productive. And while this is only an agreement on power, if the Prime Minister and President can agree on power, we hope that down through the ages we may be able to agree on taxes, and tariffs, and lumber, and all the other ." (The official transcript at this point indicated 'oapplause and laughter.")

The Prime Minister, in an exchange of toasts with the President at a subsequent luncheon, suggisted that the power treaty will be of such great importance to the western -part of the United States that Senators Wayne Morse (D-Ore.) and 'Warren Magnuson (D-Wash.) "will forget about lumber difficulties, perhupr. , .o'

Doubting that legislators would forget, optimistic and determined lumbermen examined the import issue further during sessions of a Lumber Industry Public Affairs Conference held later in lfashinston.

Fires in Nstionol Forests lncreqse

The U. S. Department of Agriculture reports a l0 percent increase in acreage burned on National Forests, compared with 1962.

Considering the extreme fire conditions which prevailed over much of the country, Federal foresters believe the record could have been a lot worse.

More people were visiting the National Forests than ever before and the woods were the driest in many years in the East. The total number of fires increased from 1I,494 in 1962 to 12,689 in 1963. Of the 1,195 increase, 1,014 were man-caused.

The tinder dry woods in the spring and fall were easy prey to careless smokers and debris-burning fires that got out of control, Forest Service officials pointed oui. Th" area burned increased from 85,457 acres in 1962 to 128,629 acres in 1963. Both are well below the five-year average ol 227,841 acres burned.

While the East suffered one of the worst fire seasons in a long time, California National Forests reported an all-time low in area burned of 9.203 acres.

Eastern forests turned to aircraft as never before in firefighting. Airplane patrols aided fire tower lookouts in spotting fires. Helicopters transported men. Airtankers were used for dropping fireretardant chemicals.

Federql Hqrdwood Rules Chonge

A Federal Trade Commission ruling will have a bearing on future use and branding of all hardwoods. It is designed to prevent misrepresentation of hardwood species. The order is captioned "Trade Practice Rules for the Household Furniture Industry".

Manufactured by:

Sales Agents:

Eepresentotioe:

P.O. Bos 4411

BRIIISII C|ITUMBIA TOREST PR(IITUCTS TIIIIIEO vAlrcouvEn, B.c.

MaoMIILAII, BTOEOEL & POIYEII RIVER, LTO., VAI{CIIUVER, B.G.

FORREST W. WITSON

Posad.ena, Cili,fomia

Phona 449-1470

The order prohibits the use of such terms as "walnut finish", unless the furniture actually is made of walnut. Furniture may not be described as "maple" when the wood is birch. Furniture covered with veneers must be so labeled. Thus furniture which has been made of alder in the past, and marked "walnut finish", must be labeled also with the true name of the wood.

A copy of this order may be obtained from a local office of Federal Trade Commission, or from the head office in Washington, D.C.