Exclusively for California

For year around supplles ol dimension lumber, more and more Southern California deale?s and distributors depend on D & R and "dry.storage" lumber from Rogge Lumber at Bandon, Oregon.

Betler Plywood Producls Needed Stqtes Trode Associotion Chief

Dependable field-gluing techniques including a system that would allow builders to produce super-length plywood from standard panels, are among the irnmediate research needs of tlle industry, according to James R. Turnbull, executive vice president of the Douglas Fir Plywood Association.

Speaking before the Southern California Section of the Foresi Products Research Society, Turnbull ticked off a long list of research goals he says will help improve raw material, manufacturing techniques, the products of his industry-and ultimatelythe structures that are built from plywood.

He said improvements are needed in the way plywood is manu. factured and used because of the fast-changing demands of the market. Turnbull said plywood could become much more competitive in the construction industry with the proper improvements.

"For instance," he said, "builders need a simple system for putting together longJength panels themselves. They need dependable field-gluing techniques, both for structural applications and for operations such as the attachment of underlayment to subfloors."

He said new and better mechanical fastening systems for plywood are badly needed and methods for field-forming plywood, for use by component manufacturers, for example, should be developed.

Plywood needs more kinds of exterior coatings to make the builder's job easier, he said. "We have ott" oi more in each class now. These are conventional four to eight-year types, improved finishes with an eight to L2-year life, and the long term finishes that will last 15 years or more."

on the Pacific Coast

I Fast, 5 day ocean shipments by barge from Oregon r to Southern California

I Produced stored. , , loaded under cover, com. r pletely protected from rain and dirt

I Dimension , in the specialized lengths you need,end-sealed with wax base paint

I 4,00,000 feet of dimension lumber a month, pro- r duced especially for Southern California

Art Neth would like an opportunity to tell you how your customers will appreciate the greater efficiency and ease ol handling obtained by using Rogge "dry-s16t.n"" lumber. You can reach him by calling TRiangle 3-2663 or STate 3-05t14. A. W. I{ETH, LUT||BER SALES

Southean Crlllornlr R€Dresenlatlye fot o'Statistics show that only one saleable idea comes out of every 540 possibilities." He said the average product developed today has a profitable life expectancy of sir yeirs and that if takes six years to bring a product from the idea stage to production.

He said since plywood is being called upon for more precisely engineered uses now than ever before, the dimensional stability of the panel can still stand improvement. And adhesives demand attention. "They should be less sensitive than the present systems to such variables as moisture content and temperature of the veneer."

Turnbull said research is needed to solve all these problems and to find new and better products to keep plywood competitive in the future.

"So, in just 12 years, we go from idea to obsolescence. This is part of what we're up against: Vigorous competition for a huge prize--and rapid obsolescence."

Honson Wholesole Lumber Co. Opens Soles Office in Encino

John Hanson and Lynn Hansen, two veteran wholesale lumber peddlers have opened wholesale sales offices in Encino, California, it was revealed last month. The offices opened February lfth to serve retail lumber dealers with all species of Pacific Coast lumber products. Take your pick: direct shipment-truck & trailer or rail.

John Hanson has spent more than 25 years in the lumber industry. He and Lynn Hansen have been associated in various lumber ventures for the past 15 years. Both come from a long line of lumber producers, Lynn from the north and middlewest and John from Dallas, Texas.

The boys went up to meet their friends at the Western Pine convention this month in San Francisco, but then hurried back to their 16024 Ventura Boulevard office and to work.

Covers The Markets Of The World

Wood And Wood Products Promotion Fund

(Continued, lrorn Page 13) srve and thorough advertising srve and thorough advertising campaign and educational promotional program could be put into operation.

CUTIER: Bob, explain again, if you will, just how the fund is organized and its relationship to the Wood Information Bureau.

BAUGH: Briefly, the contract signed between LEC and Local 2288 iniludes a clause calling for the establishment of a fund for the promotion of wood and wood products. A trust has been established, the collection procedures determined, and this committee appointed by the board of directors of LEC to direct the expenditure of the fund in promoting the lncreased use of wood and wood products. However, believing as we do that other groups will in the future provide {or similar clauses in their next contracts, we wanted a name -an entity-that could be supported or sponsored, by eueryone. We didn't want to call it the "LEC Wood Promotion Fund," but rather give the promotion efiort a name that would be meaninsful to the public and would provide lhe framew<irk within which any number of funds might participate. We decided upon tJrc name Wood, Inlormfuion Bureue ol Southern

Calilornia. And on its stationery will appear this line: "The Wood Information Bureau of Southern California is sponsored jointly by management and union labor of the Southern California wood products industry." There are other good reasons, we think, for the selection of this name and I'll let Cooper explain it.

COOPER: The name, as Bob says, is the "WOOD INFORMATION BUREAU of Southern California." There are a number of reasons for this selection. First, we get the name of our basic product "up front" so to speak. And the word "information" has more interest and promise to the reader or listener than does the word "promotion." The word "bureau" seems to have an almost governmental ring about it. All in all, we think that the name has the efiect of permanency and benefit. To the trade, the initia-ls WIB will have a familiar look alongside WCLIB, PLIB, CRA, WIC, WCLA and others. I might add that we came up with the name without appraising ourselves first as to what names other groups are using. We are surprised to find out that the National Program invites inquiries to their "Wood Information Center."

CUTIER: Well. it occurs to me that it's a good name and ties in, in a way, with the national programs. Is this Bureau going to have an address? And is it going to give information about wood and wood products?

BAUGH: Yes and no. Weove decided at this time that until the Wood Information Bureau can afiord an ofEce and a man to run its affairs, we will make use of Cooper's advertising agency's services. So the office address of WIB is the same as his offices but with its own stationery and telephone number.

RYAN: The Wood Information Bureau will be listed in the Los Angeles Central Directory white pages, but not in the Yellow Pages as yet.

CUTI-ER: Why not?

RYAN: The main purpose behind the Fund, in the beginning, is to tell the public about the beauty, value, economy of installation, and so on about wood and wood products. We want to tell them about the wood products that they can see in a home, But we can't provide, at this time, a true information center where we've got people calling in and asking all sorts of questions about some kind of wood or wood products.

ILOYD: However, George, when the total fund is large enough, and we can hire a staff of experts to work with architects and builders, we should be able to handle some measure of inquiry {rom the public.

(Continued. on Page 46)

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