I]IG TICKETS

A complete home modernization job, professionally done by a qualified builder, can be the source of substantial sales tickets. Modernization and remodeling are on the grow! A ready-made sales tool-which will stimulate your customers and help you share in the big tickets-is this exciting new West Coast Lumbermen's Association booklet, "New Faces for Old Places."

This 12-page, full-color idea piece contains 18 practical modernization treatments of six oldi:r architectural styles, professionally done by architects specializing in exteriors, designed for professional builders.

Also included in the merchandising packet are "Patios 'n' Decks," "Ideas in Space," "Fashions in Fences," and "Home Ports for Trailer Sailors,"-all full of ideas to save you sales time in the popular home modernization and improvement market. Ad mats are also available.

Your stake in the project is this-all the jobs shown can be completed with standard sizes and grades of West Coast Lumber from your regular stock.

FOR YOUR FREE HOME MODERNIZATION KIT. WRITE:

1410 S.W. Morrison Portland 5, Oregon

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

Old Growth Redwood

"Complete Inventory-All Sizes & Grodes, Green or DrY-for everY PurPose" home of RedwoodFencing Sidings

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER_ 1O CAR S.P. SPUR TRACK _ ADJACENT TOALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"There is no SUBSTITUTE for EXPER,IENCE!"

LBJ's Housing Progrom

President Johnson has asked Congress to approve a sweeping housing program geared to a potential demand for at least two million new homes a year by 1970. Administration officials estimated that activities proposed by the program would require about $1,650,000,000 it, tr"* spending autf,ority over the next four years.

The President's message called for the expansion of many present programs and the initiation of some new ones. It proposed government assistance for a wide variety of housing activities, ranging from federal fostering of entire new cities in suburbia and beyond to helping people too poor to afiord public housing. In brief, the President asked Consress to:

Provide federal insurance and federal purchases of loans to help builders start new towns and new subdivisions; allow loans to towns for expanding public facilities to stay ahead of growth; set up grants to help train more city planners; expand FHA loan insurance to cover more costly houses and vacation homes; let FHA insure home owners against major construction defects; permit FHA to try to slow down the rate of foreclosure actions by being more generous to lenient lenders; authorize the Federal National Mortgage Association and the Veterans Administration to sell part-interest in pools of their mortgages; continue urban renewal activities, giving more help to those displaced by slum clearance and making it easy for the elderly to improve their housesl and authorize new housing aids to rural" military. Indian and farm-migrant families.

The President's program was intended to attempt to fulfill his promise to develop proposals aimed at providing-in Mr. Johns6n's u/61ds-a "decent home for every American." His recommendations ineluded proposed creation of a cabinet-level Department of Housing and Community Development to replace the Housing and Home Finance Agency, present parent of all federal housing agencies. This is considered one of the Presidential recommendations most likely to encounter stiff opposition on Capitol Hill. Also expected to touch off considerable controversy among the nation's lawmakers is Mr. Johnson's proposal to increase the supply of public housing by 240,000 units over the next four years. Congress plans to get an early start on the program. A Senate Banking subcommittee is now in hearings and a House Banking subcommittee started callins witnesses twlo weeks aeo.

Home lmprovement Film

A new 16mm color film on home improvement has been released by the Association of Better Business Bureaus, entitled "A House is a Living Thing." The l4-minute picture, with a companion booklet carrying the same title, shows homeowners how to achieve maximum satisfaction in home remodeling and maintenance projects. It dramatizes the importance of planning home improvements carefully, consulting with remodeling experts of good reputation.

The film shows a variety of construction operations, and was photographed with the cooperation of homeowners and contractors on actual remodeling projects. The sound track heightens the action through the use of electronic and realistic effects, including the "heart beat" sounds of "healthy" and "sick" houses. The audiences is guided through the procedures leading to home improvement satisfaction by a narrator. At the close, attention is directed to the companion booklet which supplements the content of the film, and offers basic BBB guidelines for consumers who plan home remodeling or repairs.

For further information, production stills, or arrangements for print and booklet purchases, contact William Maki, Association of Better Business Bureaus, Inc., 704 Chrysler Building, New York, New York 10017.