The California Lumber Merchant plan of the Month

by HIAWATHA ESTES

Thcge excellent house plons ore for sole os ore Mr. Estes populor plon gooks. Mony relqilers olreody sell or provide his plon Books os o customer service of pro"en popu'- lority. Mr. Esles house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.

Retoilers!As o Service lo Your Cuslomers

lhtlonrldr Plrn lool Co.

Orpt C.Lll.

lor '104

Intlrldgr, GrllL lanc firm ]lame (lf lddrcss--- activities without interfering with each other. Sliding glass doors open from both of these rooms to the patio which clould serve as a modern outdoor livin-g area most of the year. The family room has its own storage closet and a door opens from this room to the service to provide easy access to the outside of the house and the half-bath. This eliminates much of the foot traffic through the kitchen.

Plcrsc scnd nc completc information about the special volume discounts b rctril dcalers, on complete working phns and a fqll selection of home plrn bools.

Every inch of the kitchen was thoughtfully planned to provide a maximum of storage space, a convenienl "rrd "ffi.i"rrt working area and to create a cheerful informal mood.

__A door opens directly from the oversized garage to the kitchen. This saves many steps when unloading the I".ift.. each trip to the local market.

The cedar shake roof, board and batten siding, used brick plant_ :f 1td. chimney, bay window, shutters and girag" door design all add interest, variety and beauty to the exterior.

Its light, uniform color and soft texture have long made Ash a favorite with cabinet makers. Especially when they order from Higgins-where they know they can get matching mouldings and plywood, plus lumber thicknesses up to 4". This is just one of 52 expertly selected hardwoods you'll find at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Francisco. For 83 years NorthernCalifornia specialists in fine hardwoods. Let's get acquainted. Call us at VAleneia 4-8744-

THE RIGHT LUMBER FOR EV

Higgins HARDWOODS ERY PURPOSE

DFPA's new Add-a-room program really works. lt gives you basic plans plus effective sales tools and names of good local prospects,

Here's a new way to get more remodeling business.

Nobody can completely standardize remodeling jobs. They're all different-to design, to bid, to build. But the DFPA Add-a-room program simplifies the process as much as possible. lt's based on actual plans for the eight most-wanted room additions-specific home improvements, far easier to sell than intangible ideas or decorating suggestions.

These room additions, developed by remodeling specialist Don Moore, can be f itted to almost any postwar house. Yet they are easily adapted to individual needs. lt's the first home improvement program to combine the economy and simplicity of such basic plans with the sales appeal of flexibility.

Actual working tools of the program are described at right. Besides these, you get lists of bona fide local sales leads, prime prospects for home improvement ideas and materials, right in your area.

More than $1 billion will be spent this year on new rooms, new f loor space. DFPA's Add-a-room program gives you the tools and sales support to get your share. See coupon at right.

Herets whatthe new Add-a-tooltr Modernizer Kit includes:

The Modernizer's Manual-a comprehensive 16-page book with information on how to estimate, finance, design and sell room additions. lt's written especially for dealers, builders and contractors who are in the remodeling business or want to get in; includes specification sheets, estimating blanks for two basic room additions.

Gonstruction planssample working drawings for a t2 x 16' bedroom-bath and a 16 x 20' family room which can be added to almost any home.

Add-a-room ldea Book -a colorful 32-page consumer bookleti tells all about choosing a modernizer; financing and planning. lncludes eight basic room addition ideas, fully illustrated and with floor plans. Kit includes 12 booklets and a handsome display carton.

Sales leads-names of home-improvement minded prospects near you.

Sales promotion material: ad layout suggestions, truck decals, mailing pieces. Cost of the entire kit is $10.00. Send for yours today; or if you wish, DFPA will send more information-see coupon.

DOUGTAS FIR PLYWOOD ASSOCIATION

Tacoma, Wash. 98401 (USA only) fl I enclose $10.00. Please send me the Adda-room Modernizer's Kit.

! Please send me more information on the DFPA Add-a-room Modernizer's Kit.