fil :5*:t;: Building Materials Dealer?

pOSSIBLE? You bet!

r And not iust the building dollar either, but the dollar that you anJ I *uk" and spend. And who will bring about this miracle? You-and just about everyone else connected with the building industry -if a revolutionary plan proposed at the recent meeting o{ the Economic Council o{ the Lumber Industry bears fruit.

The group, consisting of about 45 presidents of leading lumber manu{acturers, as well as wholesale and retail representatives from the Lumber Industry Merchandising Council, met at the Royal Lahaina Hotel, Maui, Hawaii, January 2fth to 23rd. Bob Hansberger, president of Boise Cascade Corporation, chaired the meeting.

RncoultenoerroN: I broad sweeping progranl to promote indiuidual home ownership, particularly single-family dwellings.

The NLMA, because of the primary importance of this market to the Forest Products Industry, will take the initiative in seeking endorsement and support from other groups and industries interested in increasing the demand for home ownership. Chief executives of major building products and service companies will be urged to form a committee (supported by a small paid staff), acceptable to all segments of the building industry and adequately and properly financed, to explore

MEETING Al{D MULTINC over industry problems and their proposed solutions under the lanterns at right are a portion of the three score of lumber industry presidents and leaders that met in Hawaii to do some top level strategy on getting a bigger share of America's dollar. They divided up into the smaller study and work groups for easier discussion. The entire group is seen below. Incidentally, the names on the Japanese lanterns refer to food seasonings.

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Gets a little boring after a while, doesnot it? You know...the same old pitch. redwoodbuyredwoodbuyredwoodbuyredwood. We can understand your reluctance to even bother with this old line. You can probably say it backwards, yourself. So, this month we're going to try something a little bit different. Y/e're going to tell you a story. About a sales manager we had to can last summer. Ve think you'll understand why.

Mr. Wood first joined our organization as a Iittle shaver. His job was to clean up any rough edges on our boards. Well, Mr. 'Wood (everybody called him Red), was so good at his job that he promptly rose through the ranks until he became our sales manager. At first, things went pretty smooth. Red Wood, even though much of his prior experience had been in the grain business, did remarkably well. Rare was the day he rubbed anyone the wrong way. Then it happened. We still can't understand why. But, for some unknown reason, Red began to refuse orders for Redwood. Not every order, mind you, just the big ones. He even went so far as to scold many of our best customers. Now, we have an extremely easy-to-get-along-with management. But even they became concerned. Red was called in for a complete explanation. Do you know what his story was? He had the nerve to tell our top brass that he.refused orders because of his love for Redwood. He simply could not bear letting it out of his sight. Now, who ever heard such a ridiculous story. No one could love Redwood that much. Or could thev? Redwood.

As one of our dealers, you will receive the following cooperation: o Your name, with others, will be mailed out on inquiry. r We can include your name in our contractor advertising. o We provide you with stuffers. r We provide free newspaper mats. o We provide counter literature.

PANEIISTS WERE: George Ryan, president of E. D. Delaney, Inc.; Robert Baugh, vice-president of Baugh Bros. & Company; S. G. "Sandy" McDonald, president and general manager of Owens-Parks Lumber Company; Richard Lloyd, vice'president, Ed Fountain Lumber Co.; Marshall Wooten, business representative oI Lumber ancl Sawmill Workers Local 2288 Nick Cordil, representative of the Los Angeles County District Council of Carpenters & president of the California State Council of Lumber and Sawmill W'orkers; Jim Cooper, president of Cooper, Davis & Company; and, acting as moderator, David Cutler, managing editor of the Calilornia Lumber Merchant.