SEALED
l\trercln a,rnt
LUMBER AND MAGAZINE OF BUILD/NG MATER/ALS THE WEST _ SlNCE /922
,,SHEDS WATER LIKE A DUCK'S BACK"

In the past rve've applied a water-repellent to our bevel siding, rvhen ordered that rvay. Now all Rockport Redwood bevel siding is factory-sealed with Woodtox, for maximum protection-and of no ertra cosf. With this added value, lumber dealers can now offer their customers a truly superior prodttct at competitive prices.
The advantages of lvater-repellent treatment are widely recognizecl, siuce moisture is the greatest single cause of problems with wood sidings.
tsEVEL $[D[NG IS FACTORY

Standards Dispute Drags On and On
ln our September issue we called the great dispute over the proposed new lumber size standards "the continuing controversy."

We are afraid it still rates the title.
Congressman James Roosevelt, chairman of the House Small Business subcommittee, held preliminary hearings in San Francisco and Los Angeles last month to see if a full inquiry into the proposed standards would be warranted. Roosevelt has been quoted as saying, "Commerce Department officials have informed me that this proposal has provoked more mail and more pressure from both sides than any issue to come before them in a long time."
The unofficial concensus after one of the hearings was that the arguments against the new standard seemed impressive. But at the time we went to press we had no word as to whether full public hearing would take place.
In other actions, the American Lumber Standards Committee, a group urging passage of the new standards, and the U.S. Department of Commerce completed an agreement that a table of equivalent green sizes will be included as an appendix, but not as an integral part of the standard when it is mailed to the 20,000 softwood users, specifiers and producers on the Commerce Department's acceptor list.
Secretary of Commerce Luther Hodges has promised another hearing early this month for those opposing the proposed new standards. Many people on both sides of the controversy have predicted that this will not appreciably delay mailing of the ballots.
Our advice as to when a final settlement may be expected is o'don't hold your breath."
The Man who tries to advertise"
Will never, never cease, For the wheel that does the squeaking Is the wheel that gets the grease!
We've been reading " ,"1 "0"* tU"Ju,rtuy, an English writer of generations back. To me the most notable thing about that gentleman was what one of his close friends of that time said about him. "I only wish" he remarked, "that I were as sure oL anything as Macaulay is oL eoerything." We're not without our Macaulays in these days, either.
Will Rogers wasn't exactly 'obeautiful" but he had a grin that made people want to hug him, and he was so free from vanity, and the other little silly vices. When he remarked once that "a man with a brown suit and a blue suit can dress to go anywhere," he made his biggest hit with me.
Will Rogers always used the nlord "lrrr'r' and his wife tried to break him of the habit. One day when they had company Will said o'ain't," and his wife called him down. Will said: "Well, we're eating, ain't we?" She said: "What about it?" Will said: "There's a whole lot of people that ain't saying ain't that ain't eatingwe're eating and saying ain't!"
A miser died and "ppuJa ", l"uu"l', gate for admittance. St. Peter asked him what good he had ever done on earth that would entitle him to admission. He scratched his head and finally remembered that he had once given fifty cents when a great number of people had been left homeless and sufiering as a result of a great flood. St. Peter said to the Recording Angel, "Does that check?" And the Recording Angel looked in the book and said, 'oit checks." St. Peter asked what other good deed he had done on earth. Finally he remembered that he had given twenty-five cents to a poor widow with many needy children, wheu the neighbors took up a collection. St. Peter said to the Recording Angel, "Does that check?" And he said it did. But try as he might the miser could think of no other good work that he had done on earth. St. Peter said to the Recording Angel, 'oI don't know what to do with
BY JACK DIONNEthis guy. He has done some good. What would you suggest?" And the Recording Angel said, "Well, Peter, I'll tell you what ['d do if I were you: I'd give him b:ck hi: six bits and let him go to Hell."
I like this one: He was one of our modern school of thin\ers. IIis philosophy was that the machine age is destroying everything, causing unemployment, upsetting the economic balancer, and stufi like that. He stopped where a tremendous modern machine was digging a great trench at a rapid rate. "How many men with shovels does that machine replace?" he asked the contractor. o'One hundred," was the reply. "Why don't you junk that machine and put one hundred men with shovels into that trench?" asked the modern thinker, "I can think of a better one than that," said the contractor. "What's the matter with ten thousand men with teaspoons?" * * *

How's this for a prayer? Give me, oh Lord, a sense of humor, so that I may witness the antics of the world about me, without screamingaloud!" + * *
"Let me be easy on the man that's down, And make me square and generous with all; I'm careless, Lord, sometimes when I'm in town, But never let them say I'mmean*and small."
Sweden drinks the most cofiee per capita, Denmark is second and the United States is third. The South consumes several times as much cofree per capita as the East, North, or West. Millions of Southern people drink powerful strong cofiee all day long. Lunch counters in the South are heavily populated all through the "between meals" hours by cofiee drinkers, I've been in many cities in this country where no amount of money would buy a decent cup of cofiee. They just don't understand the cofiee habit, so they don't make decent cofiee. And, vice versa, people who don't get decent cofiee, will never develop the cofiee habit.
I had an old friend named Hiram Smith, who was a great lover of cofiee and he gale us his recipe for cofiee long ago. We named the recipe after Hiram. He said: ooJust use a little water and a helluva lot of cofiee and you can't go wrong!"
eurcK Draw At The Mills!
Your personal expediter will draw a bead on the exact lumber you need when Bul/'s-Eye Buying is working for you. Four Fountain offices in the heart of the best production areas are constantly checking on the species being cut, end products and availability. Within minutes of placing an order, your requirements are at the top of the list with a leading saw mill. From then on, persistent follow-through by our on-site sharp-shooters makes sure you get the species, grade and quantity you want when you want it.
TARGE LOCAL ilVENTORY AND SPECIAITIES - Several acres of lumber are kept in our yard, on the dock and in transit so there is a good chance that what you need can be aimed for immediate delivery. Our inventory includes dimension, boards, studs,
finish, starter boards, siding, facia, factory and industrial items in a number of species. Lam-Loc Timbers are inventoried in several standard sizes, and Lam-Loc Pecky Cedar paneling is available in almost any quantity. All products are guaranteed as represented, and delivered as quoted regardless of market fluctuations. Our products have been sold through lumber dealers only for more than 30 years. Call us the next time you need fast. deoendable action!

aiaaias$alautaaluuSsi66+eG
SNXTY YEARS
Pe+ee+?e+ee+es+ee+ee+ee+es+9
T HAS BEEN SIXTY change-packed years since Corona Lumber Company opened the modest frame dwelling pictured above to handle the town's turn-of-the century business.
But times change and so must merchandising methods. During this month Corona Lumber will open a complete one-stop shopping center for all standard building material and lumber items.
This pioneer retailer has done business in their central valley city sixty miles from the downtown Los Angeles plaza for six decades at Main Street and 3rd.

But the property became too valuable and too congested for the kind of lumber yard operation the public wanted. That is when the present owners Roy Brenkman,
Ross Wall and Terry Ware decided to open their new modern lumber shopping center. Terry Ware is a member of the founding family and has always been active in the lumber business.
The new yard, located on central circle at 3rd and Grand is ultra modern in every detail. Situated on a five car spur track, with acres of parking space, the shopping center consists of three rigid pole buildings erected ,by San Antonio Construction Co., of Artesia, Calif.
The retail store area and general offices occupy 6,000 square feet of display space and the dry storage warehouse 6,500. The custom milling facility is a separate 24' x 6U pole building adjacent to the storage shed. The freeway exit and entrance is
right in their doorway so to speak. To complete the picture their pipe plant is right next door so this organization can deliver, right on the spot, every conceivable construction item from the basement to the roof. From a single dwelling to a complete tract.
During the years the Corona area has changed from a farming region to suburban dwellings and dairyland operations, and still includes many horse ranches.
"Most of our jobs are custom homes and apartment houses," said Roy Brenkman. "We also do a tremendous do-it-yourself weekend business."
Everything points to a successful operation. A complete inventory of all species (Continued on Page 78)
Corona Lumber's new onestop lumber super market in the making (lef0. When completed the operation will be able to offer everythingneeded to bu i ld either a comDlete tract or a handyman project. San Antonio Pole construction is used 'in .the trio ,of buiidings. The th'ree owners of the sixty Year old firm are, (l-d Roy Brenkman, Ross Wall (at left) and Terry Ware (at
Only PALCO is shipping genuine, certified kiln dried Californib redwood bevel siding-completely mill prepainted -tq dealers nation wide. PALCO paint prefinished siding has been'perform. ance-proved on case study houses in all parts of the U.S. Builders hail the exclusive fastener system that eliminates face nailing, provides vent space between courses.to beat condensation build-up, speeds up installation with its self-alignment feature. They also like the fact that PALCO paint prefinished redwood siding can go up in any weather, give houses sales appeal sooner. Longer lasting, gleaming white paint finish ends call-backs, stays brighter years longbr,'meets FHA requirements. Special formulation was developed by Sherwin-Williams Co.-largest producer of protective coatings-in cooperation with PALCO research. Call, wire or write for complete details.

Optimism Presides at lmported Hardwood Plywood Convention
The Eighth Annual Convention of the Imported Hardwood Plywood Association closed on an optimistic note with newlyelected president Jon Gudmundsson predicting harwood plywood would have a "very fine year," based upon growing administration concern with the nation's housing needs.

Gudmundsson, president of Wood-Mosiac Industries, Inc., Louisville, Kentucky, was elected during the three-day business session, February 5-7, at San Diego's beautiful Vacation Village on Mission Bay.
Nearly 100 executives from all corners of the nation attended the event, a fact in itself lending strength to the concept of IHPA as a truly national organization.
In turning over the gavel to Gudmundsson, outgoing president Eric Wagner, of Del Valle, Kahman & Co., San Francisco, praised the group for its support of the association's new "national" program, noting that only as a national organization could IHPA operate effectively in guiding
(Continued on Page 54)
Bottom
Mal Hill, Lon Ashman, Myron Solter, Edward Glad, Eric Wagner, R. G. Wallace, Jr., John 0sgood, Mogens Silleman, Col. Gordon D. Ingraham.
2nd Rew fleft to righ0: Jack Baser, John Mercier, Theodore Arai, T. 0ishi, A. J. Ryken, Robert Byrd, John Vanguard, Wm. R. Sutter, Jr., Al Hipshman.
3rd Row (left to righ0: Don Braley, Charles J. Schmitt, Alex Tyrpak, Rune Lindstrom, R. E. McNannay, H. Mochizirlii, Charles Baker, Andy Guy, Clark E. McDonald, Hans Rainer.
4th Row (left to right): Arnold Bildsoe, Patrick Connelly, Jon S. Gudmundsson, R. George Woessner, Tun Parker, Phil Ellenberg, Louis Gwerder, S. Okamoto, R. C. Osmundson, George Richardson, Y. Kawahara.
Top Row (left to righO: Milton Hallen, Lou Haynes, Gunter Silmar, Richard Welsh, F. S. Goshert, Clint Gibler, R. P. Rising, Paul Pellerin, Dean Jones, Joseph Durra, Chin H. Yoo.
For a complete listof the new officers and directors elected at the IHPA convention see page 54.
DIAM()ND IN THE R()UGH
SAW.TEXTURED REDWOOD
Western architects and builders like to use the natural warmth and beauty of California redwood wherever possible. They know its resistance to weathering and decay will keep their homes looking better. . longer.
And you will prof it when you stock and sell the famous Simpson red diamond brand of redwood, for Simpson standards of quality are unsurpassed in the industry. Whether it is saw-textured, with matching battens, or any of the many other patterns available, the Simpson redwood you stock and sell is a guarantee of satisfied customers and repeat business.
For complete information on patterns, grades and prices of Redwood, Douglas Fir and Kiln-dried Hemlock see your Simpson supplier, or write to: Simpson Timber Company, Lumber Wholesale Division, P. O. Drawer V, Arcata, California. SIMPS(|N

fil :5*:t;: Building Materials Dealer?
pOSSIBLE? You bet!
r And not iust the building dollar either, but the dollar that you anJ I *uk" and spend. And who will bring about this miracle? You-and just about everyone else connected with the building industry -if a revolutionary plan proposed at the recent meeting o{ the Economic Council o{ the Lumber Industry bears fruit.
The group, consisting of about 45 presidents of leading lumber manu{acturers, as well as wholesale and retail representatives from the Lumber Industry Merchandising Council, met at the Royal Lahaina Hotel, Maui, Hawaii, January 2fth to 23rd. Bob Hansberger, president of Boise Cascade Corporation, chaired the meeting.
RncoultenoerroN: I broad sweeping progranl to promote indiuidual home ownership, particularly single-family dwellings.
The NLMA, because of the primary importance of this market to the Forest Products Industry, will take the initiative in
seeking endorsement and support from other groups and industries interested in increasing the demand for home ownership. Chief executives of major building products and service companies will be
MEETING Al{D MULTINC over industry problems and their proposed solutions under the lanterns at right are a portion of the three score of lumber industry presidents and leaders that met in Hawaii to do some top level strategy on getting a bigger share of America's dollar. They divided up into the smaller study and work groups for easier discussion. The entire group is seen below. Incidentally, the names on the Japanese lanterns refer to food seasonings.

urged to form a committee (supported by a small paid staff), acceptable to all segments of the building industry and adequately and properly financed, to explore
(Continued, on Page 82)
Gets a little boring after a while, doesnot it? You know...the same old pitch. redwoodbuyredwoodbuyredwoodbuyredwood. We can understand your reluctance to even bother with this old line. You can probably say it backwards, yourself. So, this month we're going to try something a little bit different. Y/e're going to tell you a story. About a sales manager we had to can last summer. Ve think you'll understand why.
Mr. Wood first joined our organization as a Iittle shaver. His job was to clean up any rough edges on our boards. Well, Mr. 'Wood (everybody called him Red), was so good at his job that he promptly rose through the ranks until he became our sales manager. At first, things went pretty smooth. Red Wood, even though much of his prior experience had been in the grain business, did remarkably well. Rare was the day he rubbed anyone the wrong way. Then it happened. We still can't understand why. But, for some unknown reason, Red began to refuse orders for Redwood. Not every order, mind you, just the big ones. He even went so far as to scold many of our best customers. Now, we have an extremely easy-to-get-along-with management. But even they became concerned. Red was called in for a complete explanation. Do you know what his story was? He had the nerve to tell our top brass that he.refused orders because of his love for Redwood. He simply could not bear letting it out of his sight. Now, who ever heard such a ridiculous story. No one could love Redwood that much. Or could thev? Redwood.

As one of our dealers, you will receive the following cooperation:
o Your name, with others, will be mailed out on inquiry.
r We can include your name in our contractor advertising.
o We provide you with stuffers.
r We provide free newspaper mats.
o We provide counter literature.

PANEIISTS WERE: George Ryan, president of E. D. Delaney, Inc.; Robert Baugh, vice-president of Baugh Bros. & Company; S. G. "Sandy" McDonald, president and general manager of Owens-Parks Lumber Company; Richard Lloyd, vice'president, Ed Fountain Lumber Co.; Marshall Wooten, business representative oI Lumber ancl Sawmill Workers Local 2288 Nick Cordil, representative of the Los Angeles County District Council of Carpenters & president of the California State Council of Lumber and Sawmill W'orkers; Jim Cooper, president of Cooper, Davis & Company; and, acting as moderator, David Cutler, managing editor of the Calilornia Lumber Merchant.
Wood and Wood Producfs Promotion Fund
As man1, ol oul rea'd,ers (tre qiwo,re, o,n important segment ol the southern CaIi' lornia lu.mber ind,ustry has undertaken, through its union contract, a "Wood, and Wooil Products" Prornotion Fund,. The im' portance ol this step, in our opinian, should, not be und,erestirnated as it rep' resents the first und,ertaking ol its type irt a ma.ior U.S. m'arket. The editors ol the California Lumber Merchant recently aslted, the people responsible, in larp,e po,rt, t'ot the ileuelnpment an'd, hand,ling oJ thc luntl, to meet together so we could npe their remarks in response to our questions relating to the Wood Prom'otion Fund,.Edinr.
CUIIER: Gentlemen, I want to thank you very much for being here today, and to start things off let me ask what I guess should be the first basic question: What is Lumber Employers' Council, who does it represent, and what is the Wood Promo' tion Fund?
BAUGH: Lumber Employers' Council, Dave, is an organization of dues-paying members composed o{ wood working firms, retail lumber dealers, lumber wholesalerscompanies whose business depends primar. ily on the sale of wood and wood products. The members elect a board of directors, and other various committees. and we {unction in a number o{ ways-first and foremost being the negotiation oI the union contract with Local 2288.

CUTLER: How many companies belong to Lumber Employers' Council?
BAUGH: About fi{ty-five. I should point out, however, that many companies sigrr' ing the contract negotiated by LEC are not necessarily members of LEC.
CUTLER: Why not?
McDONALD: ['e'd like to know also. Evi' dently they're just not interested in par' ticipating in group activities, although the results affect them and it's to their benefit to do so.
BAUGH: At any rate, LEC is an industry group attempting to get things done in many areas. Among them is Wood Pro' motion as an industry-wide effort. I should explain, I think, that the group here today is a special committee of LEC. George Ryan is the chairman and I'm going to ask him to explain it.
RYAN: We've formed an advertising committee to work with the advertising agency in planning the promotion program. We've tried to balance the committee so that it represents the various facets of the lumber
wbat it d,oes, wlto it affects, bow it nnrks, bow it is financed.. all points in a frank discussion conducted' and taped by CLM.Seated in the board room ol the 0wens-Parks Lumber Company are, (left to right) Jim Cooper, Marshall Wooten, S. G. "Sandy" McDonald, George Ryan, Chair- man David Cutler of the California Lumber Merchant' Robert Baugh, Nick Cordil and Richard Lloyd. Note tape recorder (partially hidden) at center rear.
and wood working industries. I am from the millwork side of our busine.ss while Dick Lloyd is in wholesale lumber, and Sandy McDonald is a retail lumber dealer. We believe that all aspects of the lumber and wood working industries should be represented in a promotion of this kind.
CUTIER: And where do Nick Cordil. Marshall Wooten, and Jim Cooper fit in?
RYAN: We asked'Marshall and Nick to join us today because we think it is very important in this discussion to have the union's point of view expressed. Jim Cooper's advertising company was selected to handle the advertising program and he's here to explain later on what the present promotion program will be.
CUTIER: Now that we have an idea of what LEC is, my next question is, just how did this fund come about?
COOPER: I'd like to answer that because I've had something of an objective outside view of this since it started. It really didn't start with any single person, but was rather motivated by the cumulative efiort of many people. Dick Lloyd here, for example, has been activly pushing for this type of enterprise for some time. So has Jim Forgie and others in the Lumber-Jacks. The nied for the benefits a Fund can supply has been long recognized by many leaders in the industry. And I've been beatins the drum for it also. We are all aware of the success of PIPE and of the Plasterer's Institute. A fund promoting wood and wood products can be just as successful in attaining its objectives.
CUTLER: Isn't there already a considerable efiort in this direction at the national level ?
ILOYD: Yes, but that's it it is at the rwtional level, and while it is worthwhile it cannot do the job that a local promotion can accomplish for the local market.
CUTIER: How many local promotions are going on now in other parts of the country ?
ILOYD: Thele are several. There's W.O.O.D. Inc. in Denver that has been functioning for about two years with good results. There is the Promowood Council of Bufialo, New York. Their program is also showing results. And there are two others, I believe, just under way, one in Albuquerque, and one in Phoenix called the o'Arizona Wood Council."
COOPER: I want to comment upon Dick's reference to the National Wood Promotion Program. While I personally have somc constructive criticisms to suggest to it, I do think that we will agree that it is a wonderful step in the right direction. It cannot, however, do many of the things a local promotion can accomplish.
CUIIER: Why do you say that?
COOPER: Well, for example, it is one thing to use a page in LIFE magazine, but the use of. local radio, 'fV, and billboard media creates quite a different effect. The penetration and, eflectiueness of the local program is greater. The weight of the national program is not overpowering when you consider how widely it is spread. It is actually a small budget in relation to the size of the job that has to be done nationally and to the availability of the product. We will concentrate more dollars in southern California than will the national program, and they will be more efiective dollars. There's not a question in my mind that our local program will, within a few years, have the desired effect upon sales. In other words, companies supplying the funds which are concentrated at the local levelwithin their communities where they do business-will benefit to a greater extent than from the national p-g."rn alone. The two programs together, of course, provide the best results.

[[OYD: But you'll agree that the national program is necessary?
COOPER: Certainly, because I believe that it will expand to the proportions where it will have a more pronounced, efiective influence upon the public.
CUTIER: Well, just what is this Fund and how does one go about getting one started?
WOOTEN: The fund is the result of a clause that is written into the contract between the union on one hand and management on the other.
BAUGH: That's right. An industry promotion and educational clause gets written into a contract because both the union and management want it in there. There's nothing really new about industry promotion clauses. and thev definitelv seem to work best wlen they ur" th" result of joint union-management decisions.
WOOTEN: In our negotiations with LEC it was suggested that a fund be established. We all agreed because we belie-ve, as management evidently believes, that promotion will help business and from our viewpoint give our members even better job security.
CUTIER: I assume that competition from other building materials has a lot to do with the fact this fund has been started.
LIOYD: Yes, the underlying reasons, of course, we all know . we know what the aluminum, steel, plastic, plaster, and other people are doing with the result that the demand for wood and wood products in many types of construction has lessened.
ffIcDONALD: Wood and wood products don't need to be defended-they just need
MoDoNALD : "tuood and, wood, proilucts dnn' t need to be delend.ed,-they just need to be explained. and prontoted,."
n be explained, arul promoted-to the architect, the builder, and to Mr. and Mrs. Homeowner. And that's what advertising and promotion can do-explain the advantages and beauty of wood. I'd like some of the wooden floor joist business back that cement floors have taken away!
RYAN: We've all felt the effects of other materials and synthetics, and they are all industries that do a good promotion job.
CUTTER: Just how are the moneys collected for the promotion {und and what happens to them?
CORDII: One cent an hour of the wage increase was given up by the employees to the wood and wood products promotion fund, and it was matched by one cent from the ernployers.
BAUGH: In order to avoid a complicated accounting job in collecting the moneys on an hourly basis, we agreed upon a flat $3.00 per man per month, if he worked 80 hours or longer.
CUTLER: And how much money will that raise each month?
RYAN: I think it comes to approximately 8 to l0 thousand dollars a month.
CORDII: That's about it.
CUIIER: In other words you'll have, let's see perhaps $100,000 a year. How long does the fund go on?
WOOTEN: It's a three-year contract.
CUTLER: And to what purposes will the money be put?
COOPER: Primarily into media advertising and publicity. Obviously a budget of that size cannot make a big impression on a market of this tremendous size. But it will make an impression, it's just a matter of degree. We are hoping, however, that other contracts, like the Orange County lumber yards, and the Harbor Yards, and other groups, will also include a. similar wood promotion clause and join in supporting an industry-wid,e promntion.
€UTLER: Would that mean that you'd have a number of promotional programs going on concurrently'?
McDONAID: It could. of course. However, a much better job could be accomplished through one large single industry promo' tion in southern California, than could be had with a number of separate promotions all going in difierent directions. We're hoping that everyone will want to support the Wood lnformation Bureau of Southern California, which is the name we've given to the present effort.
CUTLER: Yes, I'm anxious to have you explain the reasoning behind the formation of the Wood Information Bureau, but before we get to that, how would the mechan' ics of an ind.ustry-wiile promotion work?
BAUGH: From a control standpoint it would simply mean that each contract, so to speak, could have a representative to sit upon the advertising committee that controls the 'oWood Information Bureau."
CUTLER: In other words, a system could be devised whereby someone from the Orange County yards could represent their group, someone from the Harbor group, and so on, could form the committee?
LLOYD: Yes, that's about it, and it really wouldn't be too complicated. And there is a very practical reason for putting all such funds under one roof, so to speak. It will enable the advertising agency to obtain the highest discounts from volume space and time buying with the result that you simply get more advertising for the dollars expended. Besides, the objective is one common to all concerned-to increase the sale o{ vrood and wood products.
CUTLER: If all the lumber yards, sash '& door, moulding, wholesalers, and cabinet people, and so on, all came into a common fund, about how much money would be raised ?
RYAN: Didn't you have that figure, San' dy?
McDONALD: Nick, you figured that out what did it come to?
CORDIL: Ve figured it could reach $400,000 per year.
LLOYD: With that amount a very exten(Continued on Page 44)
This is the Wood Promotion Fund Clause as it ap- 2288 and the Los Angeles County District Council of pears in the 1963-1966 Employer-Employ'ee Agreement Carpenters of the United Brotherhood .of. Carpenters boverning Wages, Hours and Working Conditions Be and Joiners of America-AFL-C10, and Lumber Emtween Lumbei and Sawmill Workers Union Local No. ployers Council'
Section 16. FUND FOR THE PROMOTION OF TIiE USE OF WOOD AND WOOD PRODUCTS:
Effective January 1, 1964, each Employer shall commence payment- to a fund for the Promotion of the Use of Wood and Wood Prdducts. PaymrinLs shall be the equivalent of two (2) cents per hour for each employee. The first payment shall be due in February 1964 b.ased on hours worked or Paid -for-duri.g Jafuaiy 1964. The liuird sltall be administered by ihe Lumber Employers' Council and the funds shal be accounted for to the Joint Union-Employer Committee which may make advisory recommendations for the use of such funds in wood promotion and training work. The Fund shall be jointly established and the cost of establishing such Fund shall be paid flom the Fund. The details of the Fund ghall be workeil out by the Joint Union-Employer Committee.
A Joint Union-Employer Committee shall be formed to study the loader problem and all matters which might be of mutuallnterest to the Employers and the Union, including the wood promotion fuudThis Committee shall meet bi-monthly aud shall consist of an equal number of Union represeqtatives and members of the Lumber Employers' Council.

BAUGH: "what we uant to see contr&cts with such, clauses."
curLER: 'oin other utords you haue perh.aps $100,000 a year."
RvAN: "rre'?e all, lelt th,e efiects ol other rnateriak and, synthet'ics."
coopnR: o'we wtll be talking about the beauty ol unoil, the economy ol wood. We wilI appeal n ernittian . uhat peoipl.e qee and, feel."
Bosses' Night Gala

CALIFORNIA IU'IIBER MENCHANT
Hoo-Hoo-Ette club No. I's Bosses' Night, February 10, drew a crowd of 200 lumber "Jacks" and .'Jills,r who attended the ninth annual, always popular gala. President Violet Neal got the show on the road after the convivial hour with a short welcome to members and guests,
As usual the gals selected an unusual
(Continued on Page 76)
H00-H00-ETTE B0SSES NIGHT-ffOP ROW left, L-R) Midge Mullen, Warren Matteson and Milan Michie. (Center, L-R)" Betty Morrill, Ruth Armlnd, Ctraites Witson. Lenov )Jlllo-k lr.,..Roy-Stillwell and Jim Lussier. (Righ0 Norma Boyce and Dick Arni. (SEC0ND iOW left, L-R) George Myers, Jim Degnln, Mabel Askins and Don Allison. (center) club No. l's president violet Neal and her "boss" Ken Tinckler. (Risht) tlarry Selling ald Hazel .Tandy. OHIRD R0W, left, L-R) Mac Mclemore, Estllla Seemeyar, Ken Penzes, Helen Buck and Bette porter. (Center) Bob and'Lorraine
Theetge.-ffiigh_t) lndy-MacDonald and Alice Crowley (at right) and pafi. (F0URTH nO[, lgLt, L:B) Eqy _Stillwell, Harold Cole, Dorothy and Homer 'Hagerman, an unidentified Hoo-HoeEtte, Jim Nelson and Jeanne'Serviss. (Centeri L-R) 'paul Fritchey, Art Meehan, Russ Fritchey. (Right, L-il By Armstrong, Ben Gardiner, Karen Collins, and Gil Langley, flanked- by a pai-r of HocH-60-Ette lovelies. IBOTT0M R0W, lef0 Al Bufkin and Peggy Mottola.'(Center, L-R) Jim Rossman and Bessie Stewart. (Right, L-R) Bill Box, H-rvey Nelson, Mabel Staser and Max Hill.
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HEAD TIMBER Co.

Manufactures Lumber and Plywood for the Retail Lumber Dealers of Southern California with complete inventory at..
BEFITH 135
WILMINGTON, CALIFORNIA
P.O. Box 1215
Telephones: TE 4-5261 . SP 5-1179
p,lrurr,rEs sometimes must cope with the fact that two generations r have diffcrent ideas about the "good life." Parents are naturally inclined to relative peace and qiti"t, *hil. children are given to- noise_ arrd activity. How best to satisfy these opposing points of view? The obvious solution is a house that permits plenty of freedom for both generations. This design has been zoned- for adult peace and privacy and for youngsters; noise and clutter.
The center hall design ofiers easy access to any area of the home, eliminating cross-room travel and thus guaranteeing privacy for each room or area of the home.
Whenever the children are entertaining, the parents can retire to the secluded luxurious and comfortable master bedroom suite. This room is spacious enough for the location of a second tele_ vision set and fireplace. other features are the sliding glass doors oqe.nilS to the patio olus the handsome and roomy Jrisi.rg ar"a with its twin pullman lavatoryo dressing table and wide waJdrobe. Note how the toilet and shower hav" "been located in their own private compartment.
fhe_la1Se family room, which is partially open to the kitchen and adjoins the patio, creates an irrdoor-o,rtdoor informal living and entertaining center. The family room plus the more formal living room enables parents arrd teerragers to carry on separate
The California Lumber Merchant plan of the Month

Thcge excellent house plons ore for sole os ore Mr. Estes populor plon gooks. Mony relqilers olreody sell or provide his plon Books os o customer service of pro"en popu'- lority. Mr. Esles house plon column oppeors in mony publicotions in the West. Use the coupon on this poge for informotion without obligotion.
Retoilers!As o Service lo Your Cuslomers
lhtlonrldr Plrn lool Co.
Orpt C.Lll.
lor '104
Intlrldgr, GrllL
Plcrsc scnd nc completc information about the special volume discounts b rctril dcalers, on complete working phns and a fqll selection of home plrn bools.
lanc
firm ]lame (lf
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activities without interfering with each other. Sliding glass doors open from both of these rooms to the patio which clould serve as a modern outdoor livin-g area most of the year. The family room has its own storage closet and a door opens from this room to the service to provide easy access to the outside of the house and the half-bath. This eliminates much of the foot traffic through the kitchen.
Every inch of the kitchen was thoughtfully planned to provide a maximum of storage space, a convenienl "rrd "ffi.i"rrt working area and to create a cheerful informal mood.
__A door opens directly from the oversized garage to the kitchen. This saves many steps when unloading the I".ift.. each trip to the local market.
The cedar shake roof, board and batten siding, used brick plant_ :f 1td. chimney, bay window, shutters and girag" door design all add interest, variety and beauty to the exterior.
Its light, uniform color and soft texture have long made Ash a favorite with cabinet makers. Especially when they order from Higgins-where they know they can get matching mouldings and plywood, plus lumber thicknesses up to 4". This is just one of 52 expertly selected hardwoods you'll find at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Francisco. For 83 years NorthernCalifornia specialists in fine hardwoods. Let's get acquainted. Call us at VAleneia 4-8744-
THE RIGHT LUMBER FOR EV
Higgins HARDWOODS ERY PURPOSE

DFPA's new Add-a-room program really works. lt gives you basic plans plus effective sales tools and names of good local prospects,
Here's a new way to get more remodeling business.
Nobody can completely standardize remodeling jobs. They're all different-to design, to bid, to build. But the DFPA Add-a-room program simplifies the process as much as possible. lt's based on actual plans for the eight most-wanted room additions-specific home improvements, far easier to sell than intangible ideas or decorating suggestions.

These room additions, developed by remodeling specialist Don Moore, can be f itted to almost any postwar house. Yet they are easily adapted
to individual needs. lt's the first home improvement program to combine the economy and simplicity of such basic plans with the sales appeal of flexibility.
Actual working tools of the program are described at right. Besides these, you get lists of bona fide local sales leads, prime prospects for home improvement ideas and materials, right in your area.
More than $1 billion will be spent this year on new rooms, new f loor space. DFPA's Add-a-room program gives you the tools and sales support to get your share. See coupon at right.
Herets whatthe new Add-a-tooltr Modernizer Kit includes:
The Modernizer's Manual-a comprehensive 16-page book with information on how to estimate, finance, design and sell room additions. lt's written especially for dealers, builders and contractors who are in the remodeling business or want to get in; includes specification sheets, estimating blanks for two basic room additions.
Gonstruction planssample working drawings for a t2 x 16' bedroom-bath and a 16 x 20' family room which can be added to almost any home.
Add-a-room ldea Book -a colorful 32-page consumer bookleti tells all about choosing a modernizer; financing and planning. lncludes eight basic room addition ideas, fully illustrated and with floor plans. Kit includes 12 booklets and a handsome display carton.
Sales leads-names of home-improvement minded prospects near you.
Sales promotion material: ad layout suggestions, truck decals, mailing pieces. Cost of the entire kit is $10.00. Send for yours today; or if you wish, DFPA will send more information-see coupon.
DOUGTAS FIR PLYWOOD ASSOCIATION
Tacoma, Wash. 98401 (USA only)
! Please send me more information on the DFPA Add-a-room Modernizer's Kit.
fl I enclose $10.00. Please send me the Adda-room Modernizer's Kit.
Alphobet Soup Dept.
What in the World is LIMC?
It stands for the Lumber Industry Merchandising Council, another of those almost numberless alphabetical committees and organizations that plague the Forest Products Industry. (We are tempted to devote a whole issue to these alphabetical monstrosities some day; then you might be tempted to read the ads instead of the text.) CLM had occasion in a recent two week period to attend {our industry gatherings:
(1) The IS/PCC, the International Wood Promotion Coordinating Cornmittee, changed at its Chicago meeting to the IHHAC, the International Hoo-Hoo Advisory Committee. Thirty national and regional associations, all alphabetized and all concerned with Forest Products, were represented at this meeting, (reported in our FebruarY issue, see page 20).
merchandising {acing the various grouPs' and what is being or can be done to im' prove or correct them. This is a sound idea, except that up to this point the only people who know what was discussed are those who were there. Somewhere, somebody goofed on the main theme before the house -sernrnunisaf isn.
We are not a technical publication, so we won't give you the gory details of the all-day discussion in Los Angeles sn Janu' ary 16. However, we feel you might like to know that, among other things, the in' dustry is concerned about:
The LIMC in Los Angeles (and eventually the subject of this report). An area meeting in Ios Angeles of , NAWLAthe National American D' Wholesale Lumber Association, (see

page 29, February).
(4) The ECLI (Economic Council oI the Lumber Industry-in Hawaii), (see page 8 in this issue.
Staggering isn't it? Well-one at a time. The membership of LIMC is composed of representatives (including staff) of five national associations, all interested in whole or in part in the merchandising of Forest Products. (You note, we hope, that we refer to Forest Productsnot lumber alone.) These include (here we go again) :
NLMA-National Lumber Manu{acturers Association.
NAWLA-National American Wholesale Lumber Association.
NALS-National Association of Lumber Salesmen, Inc.
NWLDYA-National Wholesale Lumber Distributing Yard Association.
NLBMDA-National Lumber & Building Materials Dealers Association.
This group meets twice a year-first meeting was in January 1963-so this was its third meeting. Each member association takes turns preparing the program. This year, 1964, NAWLA has the responsibility. The basic concept of this council is to acquaint the industry with problems of
Materials Handling. A defunct com' mittee was reactivated with 4 mem' bers each from NLMA, NAWLA and NLBMDA and responsible to LIMC. This committee will study the scope and area of its activity and rePort back to LIMA. (To give you an idea of what is involved see page 32 fot an outline of a study proposed on the size of Standard Lumber Units.) Comparative in-place cost oI boards vs. plywood.
c. Will the .acceptance of the new pro' posed standard sizes change the meth' od of constructing prices? Here's one that didn't get answered. We may be on the metric system before you know itand then what will hapPen to those of us who learned arithmetic from an old timer?
d. How can we gain increased use of lumber and wood products in farm, industrial, multi-unit housing and other markets? Many things were dis' cussed including updating farm struc' ture design, broader application of unicom system, etc.
e. Should the industry develop a Wood Products Catalog as a marketing tool? The answer was yes.
f. The question of prizes for architectural students brought forth a suggestion for a foundation to promote wood educa' tion in architectural and engineering schools.
You get the idea. This is a dedicated group who are giving of their time and energy to help all of us. Let's hope the powers that be give you the benefit of this thinking in detail so you can apply it to your business. Would you be interested in a complete detailed review when it comes out? We'll print if there is a demand.
Peninsula Hoo-Hoo-Ette Club 8-March 7, tour of San Quentin Prison, dinner and entertainment.
Forest Products Research Society-March g-10, Pacific Northwest Section, Annual meeting, Montecello Hotel, Longview, Washington.
Lumber Association of Southern California-March 10, Annual dinner for building officials. Charter House, Anaheim, Calif.
San Francisco Hoo-Hoo-Ette Club 3-March 10, dinner meeting, Torino's Restaurant,
Santa Clara Valley Hoo-Hoo Club 170-March 12, dinner meeting, place to be announced.
Los Angeles Hoo-Hoo Club 2-March 13, Joint meeting with San Fernando Club. Knollwood Country Club, 12040 Balboa, Granada Hills.
Redwood Region Logging Conference-March 12-13, "Front-End Log Handling," panel discussion will highlight the 26th annual conference. Program to include mill subjects.
Redwood Empire Hoo-Hoo Club 65-March 13, Annual Concat, Santa Rosa.
Ameriean Forest hoducts Industrics-Malch 14-16 trustees meeting, Hilton Hotel, Portland, Oregon.
Oakland Hoo-Hoo Club 39-March 16. St. Patrick's Nite. Villa Peluso.
Dubs, Ltd.-March 20, monthly toumament, Castlewood Country Club, Gran Geisert host.
Sacramento Hoo-Hoo Club 109-March 21, Annual Spring Dinner Dance, Valley Hi Golf and Country Club.
West Coast Lumbermen's Association-March 25-26. Annual meeting, Multnomah Hotel, Portland, Oregon.
APRIT
Peninsula Hoo-Hoo-Ette Club S-April l, Annual Bosses Nite, Thunderbird Motel, Millbrae.

Northwest Hardwood Association-April 3-4, Semi-annual meeting. All who are interested in native hardwoods are invited. Hotel Gearhart, Gearhart, Oregon.
Humboldt Hoo-trIoo Club 63-April 7, dinner meeting and magic show by Jack MacMillan, Denver & Rio Grande RR.
Forest Products Research Society-April 9-10, Spring meeting of the northern California section. Hotel Mark Ilopkins, San Francisco.
Forest Products. Safety Conference-April g-11, Thirtieth annual eonference. Empress Hotel, Victoria, 8.C., Canada.
American Forest Products Industries--April 14-16, trustee meeting, Hiltorn Hotel, Portland, Oregon.
Hoo-Eoo-Ette National-April 18-19, annual convention, place to be announced.
Lumber Merchants Assn. of Northern California-April 19-21, 24th Annual Convention, Ahwahnee Hotel, Yosemite National Park.
Wood Products Clinic-April 2l-22, Davenport Hotel, Spokane, Washington.
MAY
Redwood Region Consen'ation Council-May 3-6, Junior Logging Conference. Medocino Woodla,nds (near Fo,rt Bragg) Calif. -
DOWNEY KILN CO.

Kiln drying facilities for Hardwood - Softwood - Treated Lumber and Plywood. Car unloading' SortingTallying and Grading. Automatic Lumber Sticking - Custom Milling and Undercover Storage.
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Hardwood Plywood Grooving and Prefinishing - Fir Plywood Priming-Hardboard Priming and Enameling-Particleboard Filling
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Lumber Staining and PrimingPrimed Softwood Moldings and Jambs-Hardwood Molding Pref inish ing
Hoor Who's
+ Hoo + Who
UMBOLD Hoo.Hoo club 63 held its third Annual Hoo-Hoo Celebrity l{ight and Concat in Eureka, January 28, with more than 160 'oWho's W'ho" in attendance.
CAI.IFORNIA IU}TBER I,IERCHANT
The glittering cast included Snark of the Universe John Hickey of Toronto, Rameses 32 Art Hood of Los Altos, Rameses 48 Dave Davis of Eureka, Rameses 55 Ed Wade of Eugene, Supreme Senior Hoo-Hoo Jack Mitchell of Medford, Supreme Scrivenoter John Enright of Santa Clara. There were also presidents of various Oregon and northern California clubs and enoush of their "warriors'' to fill a qood sizeJ battlefield.
"STARS" COME 0UT for Humboldt Hoo-Hoo's Celebrity Niqht: (Ton left, L-R)
Rameses 32 Art Hood, Snark of the Universe John Hickey of Toronto, Rameses 48 Dave Davis and Ranreses 55 Ed Wade. (Top center, L-R)-Harry Merl6 of Rockport Redwood._.Georgia_Pacific's Bill Nicholas, Sig Lindroth and Eric Engstroni of Lindroth Timber. (Top right, L-R) Part of the San Francisco Bav Area iontinsent were Bill Johnson, Knute Weidman and Iarry Owen. (Second row, left) Hoo-Hoo Degree .Team. include_d (L-R, seated) Art Hood, Dave Davis, Snark john Hickey, Al Bell, Ed.Wldg a_n{.Bud Peterson; (standing, L-R) John Enright, Bill Carter,'bud Allen and 8ob Reid. (Second row, center)-hog Schuyler fl;ft)'and Jack Crane. (Second row, right, L-R) Elmore Prather, Tony Olividrra of Georgia-pacific and Lyle Brewster. (Center photo) Humboldt's 14 n6w kittens, Chris Nicolas. Redwood Construction; Jim Franke, Twin Parks Lumber; Dennv Hess and Del'Lewallvn. Simonson Lurnber; Henry Sofinski, R. H. Emnrersoni Ernest park, Brightwoori
Lunrb.er; Roger Oiler, Arcata Plywood; Ken Jensen, Van De Nor Lumber; Herb Rochlitz, H. _4. & E. J. Rochlitz; Paul Tebb, Simpson Timber; Jim Boykian, Merle Annis, Jim McArthur and Bill Nicholas, all of Georgia-Pacific. (0tir apologies to the big fella'for chopping off the top of his hCad-our camera itippiOtt (Third row, right) Clear Fir Lumber's Del Davenport (left) chats with Gav Bradt. (Third row, left, L-R) Gerald Kirkpatrick of 0. M. Hill Lumber; Hugh Pessner and lee _Deering-of lexbelg Lumber, Redding. (Fourth row, center) Sam Wingate, Bill fiogers, Phil Dubaldi and Stan Eisner. (Fourth row, right) Veteran lumbermari Art Penberthy (right) arguing a fine point with Simonson's Denny Hess. (Bottom row, left, L-R) Bob Fleming of Tacoma Lumber Sales and Frank Billings. (Bottom center, L-R) Fran Holmes, Dick Conklin and Carl Force. (Bottom right, L-R) Pacific Fir's Jack lvey, Ed Hampton of Redwood Valley and Don Bouey. This third annual Celebrity Night-Concat again drew a good crowd.

Humlroldt has demonstrated in the past that it is one o{ the few West Coast clubs capable of drawing Hoo-Hoo brethren from all parts oI the country, and this vear rvas no exception. The names and familiar faces \\'ere too numerous to mention here, but thet' hailed from the Snark's home town of Toronto. Canada, to southern California. and north to Portland.
Considerable credit shoultl so to Davt: Davis. himselI a past Snark. for thc fin,' organizational job in bringing the big "Y-ho's Who" lumber gathering together in the producing r:enter of California.
The big event liegan rvith a cc,t:ktail hour, the star studded Degree Team u,hipping 14 new Kittens through their paces after a decent interval to allow them a little liquid courage.
Followine the ercellent Concat. Humboldt Hoo-i{oo trt ated it-s suests. kittens and mcml,,.rs to a big ieed on lamous Humboldt crar:ked crab and spaghetti.
Thc i'trd Annual Celebrity Nite rvas the first meeting of the new year under president Bud Allen. Other Humboldt officials deserving of r:redit include vice-president Bud Peterson and secretary-treasurer Ed Tomich. Current directors of the club are: Jack Allenbr'. Fran Holmes, Wayne Spurling. Don \{etcalf. Dave I)avis, John lla-
Hank Dreckmann. Wes Crow, Jirn X{aclnnes, I.ving Mills and Charlie Shamis.

Retailer Elected President
Redwood Empire Hoo-Hoo Club 65 kicked off its new year with an election meeting at the Tomahawk Lodge in Novato on January 17, with popular Corte Madera retailer, Bert Le Beck, emerging from the election fracas to head the club for the coming year.
A partner in Indian Valley Lumber, Bert will work with vice-president Guido Lorenzini and secretary-treasurer Duane Bennett. both of Mead Clark Lumber Co.
Holdover directors include Bill Chenoweth, C h e n o w e t h Lumber; Fred Deghi, California Redwood Sales; and Paul Traba, Adams-Traba Lumber.
New directors are: Jim Henningso,rn, Sturgeon's Mill & Lumber; Jim Jones, Foster Lumber Yard; George Karlson, G&D Plywood; Bob Kilgore, Kilgore Lumber, and Fred Roemer, Tamalpais Lumber Co.

OOOD NEU'S FOR RETAITERS O '. T. M. COBB presents the NEw HOMESHIETD

+r PRE-HUNG FOLDING DOORS
Completely unlike ony other closet doors in beouty, convenience ond economy of instollqtion.
COMPIETELY INSTAIIED IN LESS THAN IO MINUTES
1. Mark center of opening at header.
2. Place unit in opening, aligning unit center to center mark, and drive nail in top hole nearest center mark,
3. Drive nails in all remaining ho es near outer' edge of jamb of complete unit.
4. Align molding at mitered corner. Hook over nronss and piess Loward outer edge of jamb. Molding snaps in place.
5. NOTE: Aftei doori ale installed remove packinE tape and open doors' Remove support anele affer doors are fullY oPen.
New Processes Highlight This Dynamic Firm
Dean Jones, headman of Downey Kiln Co.. is a young man with a plan and the energy and know-how to bring it to definite conclusion.
He started at the close o{ World War II and has been actively engaged since then in remanufacture, technological aspects and sales promotion. His wide knowledge of lumber, plywoods and wood products, particularly end product uses, form the {oundation of the progress his firm is presently making.

Downey Kiln Company is composed of three divisions. The kiln operation which takes a 120,000' charge, Master Coaters plywood prefinishing plant and Cedar Specialties, the stain and paint-primed lumber products service ofiered to all wholesale and retail lumber firms, includins manufaclurers and distributors.
(Continued. on Page 64)
I]IG TICKETS
A complete home modernization job, professionally done by a qualified builder, can be the source of substantial sales tickets. Modernization and remodeling are on the grow! A ready-made sales tool-which will stimulate your customers and help you share in the big tickets-is this exciting new West Coast Lumbermen's Association booklet, "New Faces for Old Places."

This 12-page, full-color idea piece contains 18 practical modernization treatments of six oldi:r architectural styles, professionally done by architects specializing in exteriors, designed for professional builders.
Also included in the merchandising packet are "Patios 'n' Decks," "Ideas in Space," "Fashions in Fences," and "Home Ports for Trailer Sailors,"-all full of ideas to save you sales time in the popular home modernization and improvement market. Ad mats are also available.
Your stake in the project is this-all the jobs shown can be completed with standard sizes and grades of West Coast Lumber from your regular stock.
FOR YOUR FREE HOME MODERNIZATION KIT. WRITE:
1410 S.W. Morrison Portland 5, Oregon
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COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS
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LBJ's Housing Progrom
President Johnson has asked Congress to approve a sweeping housing program geared to a potential demand for at least two million new homes a year by 1970. Administration officials estimated that activities proposed by the program would require about $1,650,000,000 it, tr"* spending autf,ority over the next four years.

The President's message called for the expansion of many present programs and the initiation of some new ones. It proposed government assistance for a wide variety of housing activities, ranging from federal fostering of entire new cities in suburbia and beyond to helping people too poor to afiord public housing. In brief, the President asked Consress to:
Provide federal insurance and federal purchases of loans to help builders start new towns and new subdivisions; allow loans to towns for expanding public facilities to stay ahead of growth; set up grants to help train more city planners; expand FHA loan insurance to cover more costly houses and vacation homes; let FHA insure home owners against major construction defects; permit FHA to try to slow down the rate of foreclosure actions by being more generous to lenient lenders; authorize the Federal National Mortgage Association and the Veterans Administration to sell part-interest in pools of their mortgages; continue urban renewal activities, giving more help to those displaced by slum clearance and making it easy for the elderly to improve their housesl and authorize new housing aids to rural" military. Indian and farm-migrant families.
The President's program was intended to attempt to fulfill his promise to develop proposals aimed at providing-in Mr. Johns6n's u/61ds-a "decent home for every American." His recommendations ineluded proposed creation of a cabinet-level Department of Housing and Community Development to replace the Housing and Home Finance Agency, present parent of all federal housing agencies. This is considered one of the Presidential recommendations most likely to encounter stiff opposition on Capitol Hill. Also expected to touch off considerable controversy among the nation's lawmakers is Mr. Johnson's proposal to increase the supply of public housing by 240,000 units over the next four years. Congress plans to get an early start on the program. A Senate Banking subcommittee is now in hearings and a House Banking subcommittee started callins witnesses twlo weeks aeo.
Home lmprovement Film
A new 16mm color film on home improvement has been released by the Association of Better Business Bureaus, entitled "A House is a Living Thing." The l4-minute picture, with a companion booklet carrying the same title, shows homeowners how to achieve maximum satisfaction in home remodeling and maintenance projects. It dramatizes the importance of planning home improvements carefully, consulting with remodeling experts of good reputation.
The film shows a variety of construction operations, and was photographed with the cooperation of homeowners and contractors on actual remodeling projects. The sound track heightens the action through the use of electronic and realistic effects, including the "heart beat" sounds of "healthy" and "sick" houses. The audiences is guided through the procedures leading to home improvement satisfaction by a narrator. At the close, attention is directed to the companion booklet which supplements the content of the film, and offers basic BBB guidelines for consumers who plan home remodeling or repairs.
For further information, production stills, or arrangements for print and booklet purchases, contact William Maki, Association of Better Business Bureaus, Inc., 704 Chrysler Building, New York, New York 10017.
ffil[,,oRAGE. I t^ THE COST or BUIIDINGS "' t | 3
Conventional lumber Warehouses

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c.cn build better buildings for less money.
Fost, efficient construclion crews erect these slrong buildings in o short time. Originol construction methods ond mochines, including our hydroulic scoffold lrucks, insure you of lop quolity of lowest cosl.
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Will lost 30 yeors or longer
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P.O. Box 837 Areq Code 916/473-5381
FOR AN ESIIMATE coll
Frqnk Ruggieri
UNderhill 5-1245 '#lN
SOUTHERN DIVISION
13231 E. South Street
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SPruce 3-4503
LAwrence l -0489
p E RS O N A LS
Wayne Ilulbert of Carlotta, and Ilarry Merlo of Cloverdale spent a week in Portland on Rockport Redwood Company business.
Leo Myers has replaced Bob Prouty at .lrizona Box Co. in Phoenix with the transfer of Prouty to DaIIas where he is establishing TW&J of Texas. Myers was formerly in the Phoenix territory with U. S. Gypsum Co.
Mead Clark Lumber's Elie Destruel. and Mrs. Destruel, are. currently on a South Seas cruise to Australia. The Santa Rosa couple will return via the Orient later this month.
ff;;+tJj,#i"'."',:'"Jf"*'J":;#:"uff;",'i
Al Beil, Hobbs Wall Lumber Co., and a couple of friends joined Al Collins' "Banditos" in Mexico last month for a bit of fine hunting.
Charles LaGrande and Mel Green purchased D&M Paint & Plywood, 10043 Saratoga Ave,, San Jose, from San Jose Chemical Co. on February L Both partners had been with D&M and they will now operate under the trade name Midway Lumber & Building Supply.
Bill Bower, formerly with Simpson Tim- ber Co. and more recently rvith HoIIow Tree Redwood, is now working outside sales for Pine Cone Lumber Co.
CATIFORNIA TUMBER ilENCHANT
Bob Korn, sales manager United Stat€B Plywood, Anderson, California, spent part of February in and around Los Angeles.
Don BraleS U. S. Plywood, returned from an extended trip to Texx, New Mexico and .!'rizona,. Enroute he stopped at the IHPA meeting in San Diego.
Bob Evju, Evju Products, San Rafael, spent the early part of February in Mexico on company business.
Harold Bratton, former sales manager of the old Hansen Pacific Corporation mill at Fortuna, has been named sales manager of the new Miller Redt'ood Co. mill at Crescent City.
Bob Prouty, son of Tarter, Webster & Johnson sales manager Ralph Prouty, was recently sent to Dallas, Texas, to open TW&J of Texas, He is currently concentrating on direct mill sales to Texas retailers. Bob was formerly with Arizona Box Co. in Phoenix as an outside salesman.

Sti Stiblich is back at his Lassen Lumber Co. post in San Francisco aJter a few weeks in Palm Springs soaking up the winter sunshine and recuperating from a slight illness.
Jack Allenby, sales manager of Tidewater Mills in Eureka, spent a recent week in Hawaii on business.
Les Smith, B&B Lumber & Hardware, Phoenix, and his son each got their desert big horn sheep this last season, Les's was a Boone & Crockett trophy head. One in a lifetime is the limit on these babies which rank among the top two or three game animals in the U. S.
Bert LeBeck, general manager of Indian Valley Lumber Co., Corte Madera, spent a mid-January week in southern California on business. In addition to his other lumber activities, Bert has been elected president of Redwood Empire Hoo-Hoo Club.
A medal of honor for persistence to Ben Ward, father of 5 boys, who with the "slight" help of mama now has a little princess in the household, Dianne Laura Ward was born February 2, so drop by the Ward & Knapp offices for your "it's a girl" seegar.
John Tietjen, former partner in Palo Alto Lumber Company, is currently vacationing in New Mexico with Mrs. fietjen. Palo Alto Lumber continues under the ownership of Bill Gretz and Francis Murphy who assumed full control February 1.
Bob Ryan was recently promoted from salesman to manager of O'Malley Lumber Co., 30 East Dunlap Ave., Sunnyslope, Arizona.
Carl Gavotto family, San Diego lumber folks, have left for Rome where son Bob will be ordained as a Catholic priest. The party includes Mr. & Mrs., sons Ed & Dick. and Dick's wife Mary. Bob, who has been in Rome for the past five years studying for the priesthood, is expected to return to the U.S.
Ann lfurray, founder of the Hoo-HooEttes, is well on the way to recovery following an extendd illness. She is recuperating at home.
(Continued, on Page 56)

Standard Lumber Units - A Study
When the Lumber Industry Merchandising Council had its recent meeting one of the topics was a proposed study of materials handling and Standard Lumber Units. (See LIMC story on Page 19 of this issue).
An idea of the complexity of such a problem can be seen from the following outline below of the project:
(t)
(2)
Present sizes are wrong and must be changed.
The present size was developed without full agreement between shipper and users.
That the new dry and green sizes will become standards within 1964.
If a restudy is indicated on the sizes of lumber units, certain assumptions must be (5) made at the beginning.
That the small survey reported by Reed is not a statistical sample large enough for any accurate projection.
The retailers, in the majority of cases, do not know the actual cost of hand
LUi,IBER direct mill sh ,rl I pments ol . .
unloading when yard labor is utilized. That cost will vary depending upon the condition of the material when it is received and the placing of the individual stacks in storage. Basically, something is wrong with lumber unit sizes due to the fact that more dealers have not turned to it to lower their unloading cost.
A certain percentage of dealers and mills will never go to units of lumber in their operation.
SCOPE OF THE PROJECT
For any project of this magnitude to have the desired results, which in this case is broad acceptance and use of banded lumber units, it must be based entirely on the economic factors influencing each of the three parties:
The using retailer
The wholesaler
The manufacturer and shipper
In each caseo it must reduce his cost in dollars and cents; i.e., automation at the mill, more efficient use of mechanical equipment at both locations and permit tJre resale of the units by the wholesaler and retailer with minimum split units.
PROGRAM OF STUDY
A. To date, no group has within its records a complete knowledge of unit shipments. An attempt should be made by:
Working with the manufacturers that have developed and are shipping their own unit sizes;
Follow these through to the users to determine what's good about this size, what's bad;
Determine if existing mill facilities influenced the size and design of the units they now sell rather than using the standard units.
B. Study car loadings to determine if the incentive freight rate allowance efiects specifying standard lumber units. If so, to what extent? What will be the problem in this area with lt/2" dry lumber units with their reduced weights?
C. Studying the retail operations to deterrnine if there is, within the industry, a minimum standard unit size to eliminate. within reason, the necessity of breaking the received unit into a deliverable unit.
D. Conducting a large simple survey among the receivers of lumber units to determine the one outstanding thing they dislike about present sizes. This would include receivers of manufacturer developed sizes also. Each respondent would be requested to furnish the size and type of existing material handling equipment to see if a correlation exists between their dislikes and the equipment they have purchased. (Have (Continued

Hardware, packaged with each unit, allows you to mount the MIRROR DOOR/DRESSING CENTER for right, left, or center opening.

Bunyan -Size
Club Draws Party Crowd
San Joaquin Hoo-Hoo Club
No. 3I staged its annual Paul Bunyan Dinner Dance late last month and drew a Bunyan-sized crowd for the outing. Attendance set a new record hieh for any ladies night held by the club.
Prizes were awarded for log rolling, saw bucking and nail driving. All the prizes were of wood or wood products. Wood tie clasps, walnut bolo ties and walnut ietter openers, all with the Hoo-Hoo emblern were awarded, as well as a redwood patio chair, several sacks of forest humuso bundles of Pres-tologs, wooden salt and pepper mills, wooden chopping blocks, Woodhue perfume and soap, and as a grand prize, two round trip bus tickets from Fresno to Woodlake. Calif.

FINII THE MOST IMPORTANT PICTURE

Diomond Notionol lists on Pocific Exchonge
The common stock of Diamond National Corporation is now being listed on the Pacific Coast Stock Exchange, according to Thomas P. Phelan, exchange president.
William H. Walters, chairman, stated that "the listings oL 4.7 million outstanding shares under the company's DN ticker symbol is in recognition of the growing securities market on the West Coast.
'oDiamond National has rapidly expanded its facilities in the West in recent years and the West hab produced one-third of our 1963 sales," commented Walters. The company, founded in l88l, makes folding cartons, labels and wrappers, molded-pulp products, business and commercial printing, paperboard and paper-making machinery, packaging equipment systems, matches, Iumber and other wood products. Diamond National has plants in the United States, Canada and Western Europe. ln 1962 Diamond National's net income was 93.15 a share, earned on sales of $253.9 million.
Diamond National, with an uninterrupted record of dividend payments to its shareholders dating to 1882, has been traded on the New York Stock Exchange for 63 years.
Redwood Region Logging Conference
The 26th annual meeting of the Redwood Region Logging Conference will be held at the Redwood Empire Fair Grounds, Ukiah. California. on March 12-13. 1964.
The conference program will be iroadened this year to include discussion of mill manufacturing problems, new forest products, and new developments in marketing, Shipley said, as well as coverage of traditional logging subjects.
Lo.gging subjects to be included on the program will be log handling problems at the mill, a panel discusiion to be moderatel by- Robert H. Barrett, Twin Harbors Lumber Co., Arcata, and gq":t of_ public regulation on forest practice cost, a panel to be led by Robert Grundman, Union Lumber Co., Fort ^Bragg. The latter will include discussion of foresr practice legislatiJi, and public relations aspects, including relationship of fi"sh and game to growing of trees.
There will not be a heavy equipment show in connection with the conference -this year, Shipley said. Equipment dealers will participate in the conference program and-will also sponsor the traditional sawdust Bowl and bat'qu"t entertainment as in the past.
Jomes Redwood-Arcofq's Newest
Jim Frankg John Bacchetti and Jim Berry recently established Arcata's newest redwood s6nggrn-J4mes Redwood Sales_which will specialize in the distribution of kiln dried and green redwood throughout the U.S.
Franke and Bacchetti, both of Twin parks Lumber Company, are president and vice-president respectively of the ,rew -fir-. Berry, forrnerly of Heird Lumber Company, is secretary-treasurer and manager of the new firm.
Located at the foot of l4th & M Streets in Arcata. California. James Redwood occupies l0 acres on rail and will maintan an average inventory of from 7 to l0 million feet. The firm operates two dry kilns and will specialize in kiln dried old qrowth redwood.
Monthly Redwood Shipments
An an-alysis of monthly reports from the eleven principal producers of redwood lumber by the California Redwood Associaition shows that shipments o1 552,22L,000 board feet for 1968 fell 1.4 million board feet behind 1962 but were well ahead of 1960 and 1961. Production of 559,092,000 board feet was up f.rom 1962 and 196l and only slightly behind 1960. Orders on hand as of December 3I were 5.5 million ahead of 1962.


Valentine's Day Meets Chinese Happy New Year
The way it worked out this ycar, Chinese New Year and Valentine's Day both came on the same day; so, when Los Angeles Hoo Hoo scheduled their Valentine's Day dinner dance for General Lee's restaurant in Chinatown they came up with a nice blend of the two celebrations.

While firecrackers popped out,"ide and the ceremonial dragon-wound thru narrow street$ framed with bended eaves reachins skyward, Hoo-Hoos and their valentines consumed Cantonese cuisine in a private banquet room, bar and dance floor set up that was a nice cup of tea.
Snark Wally Lingo, Phil Kelty, Mike Walsh, Ken Coleman and many others put in the work arranging for the orchestra, dinner, door prizes, hostess and all the rest of the paraphernalia that it takes to put on a successful dinner dance for 50 couples.
As the Chinese said it that night: Gung Hay Fat Chov.
EFFICIENT DISTRIBUTION WEST COAST LUMBER

Old-Growth
Old-Growrh
Precision-trimmed
o FRED C. HOIMES tUl,lBER COMPANYo
Hecolhorn Nomed Sqles Monoger
Lloyd L. Hecathorn has been named general sales manager for Arcata Redwood Company, according to Howard A. Libbey, president, and Byron B. Miller, manager.
Lloyd took over his new responsibilities in February at the company's General Office in Arcata. In making the announcement Libbey stated, "Lloyd's advancement marks a major change in our sales division. We formerly maintained eastern and western sales as separate departments. We have now consolidated all sales, eastern, western and export under one head.
Lloyd brings to his new job a solid background of sixteen years in lumber sales. He literally grew up in an atmosphere where lumber was king. A native of Eugene, Oregon, graduate of the University of Oregon and a veteran of World War II where he served in the U. S. Navy as an officer. He was employed by Paramino Lumber Company of San Francisco in sales in 1947. He traveled their San Joaquin Valley territory until January 1954, when he was selected by the Iate Frank Watson to represent At"aiu Redwood Company in the same territory. He succeeded Watson in 1955 as western sales manager for the company, a position he held uitil his recent promotion.
Lloyd's redwood experience parallels
the growth of Arcata Redwood Company. When he was first employed the compariy produced and sold primarily rough green redwood. Later they were able to offer airseasoned and green stock. With further growth the company now produces a com. plete line of Certified Kiln Dried items, airseasoned and green redwood, surfaced, run to pattern or mouldings as well as End Glued and Edge Glued products. With this experience of expanding his sales knowledge as tlle company developed he is able to offer the best possible service to Arco custorners.
Weyerhoeuser Annuol
Weyerhaeuser Company reports earnings increased 12 percent in 1963 and that sales set a record for the second straight year.
Norton Clapp, president, said net income rose to $44,167,000, equal to $1.44 a share, from $39,06I,000, or $1.29 a share, in 1962. Sales totaled $581,897,000, an increase of $38,700,000 over the 1962 fieure.
Clapp termed 1963 "a year of substantial progress." He said, however, that heavy price pressures and a nine-week work stoppage last summer during the peak of the wood products sales season "reduced sales and earnings by very substantial amounts. This precluded realization of what otherwise would have been much better results,"

Ken Sirqwser Joins Associoted Redwood
Ken Strawser has been assigned to cover retail dealer contacts in Los Angeles, Orange and Riverside counties for Associated Redwood Mills, according to Bill Brauning. Ken has been calling on the southland trade lor more than 20 y*rt and is active in lumber association affairs. He joins the stafi with Norm Voelcker, Carl Dupray and Larry Kennington and will work out of the Los Angeles distribution yard at 7257 Telegraph Road.
NMLA Tokes New Tock On "lumber Morking"
Frustrated, for the time being at least, by President Johnson's pocket veto of the softwood "oountry of origin" marking bill, manufacturers are now taking an entirely new approach.
According to an NLMA spokesman, o'The American lumber industry, keenly disappointed at the action of President Johnson in vetoing the lumber marking bill, has arranged for a meeting between industry leaders and top officials of the Commerce and S.tate Departments to explore a program which the Administration feels it might be able to support in efforts to deal with the problem of Canadian softwood imports,"
Don't stop with paneling! Sell the complete Weldwood package! (your customers get better jobs-you ring up bigger sales)
With Weldwoodo Preffnished Paneling you have the ffnest products and broadest selection available in the industry. There's something for every prospect, and you'll never miss a sale, or a profft, sellinq up the Weldwood line. But dont"stoi there. You can help your customers-amateur and professionaldo a more satisfactory iob, faster and easier. Wrap up a complete paneling package, including the following Weldwood products.
Weldwood Color Tonero-lo molch ponel lono on unfini;hed lrim, molding, door, builrinr. No more guesswork. Simply refer to a cross reference chart. Read
the exact combination of Color Tones base, colorant pod, and degree of wipe needed to match any of 51 Weldwood preffnished panelings.
Weldwood Putty Stikro to ftll noll holer on ponel foce or gnooy.. Pick the exact colors needed by number from a chart. The 86 different colors available in Putty Stiks take care not only of paneling needs but also ffll nail holes, miter ioints, and minor imperfections in matching trim, built-ins, furniture.
Weldwood Flexible Wood-Trimn Par. ticularlv where built-ins are involved in the parieling project, your customer will
have to cover edges on paneling or plywood. The six real wood veneers of Flexible Wood-Trim will help him ffn ish ofi his job professionally.lVeldwood Prefinirhcd Hordwood lrin helps give a do-it-yourself oanelinq 1o[ a piofissional look'-save tifre and la6or foi a professional installer. Made in the eight-most popular shapes, the Trim is aviilable ii -practical-lengths which minimize cufting on the iob. Comes in four stock ffnishis, whid can be used with the maiority of Weldwood preffnished panelings.
Get the complete details from your Unitd States Plvwood branch.
UNITED STATES PLYWOOD

Distributing units
Exclusively for California
For year around supplles ol dimension lumber, more and more Southern California deale?s and distributors depend on D & R and "dry.storage" lumber from Rogge Lumber at Bandon, Oregon.

Betler Plywood Producls Needed Stqtes Trode Associotion Chief
Dependable field-gluing techniques including a system that would allow builders to produce super-length plywood from standard panels, are among the irnmediate research needs of tlle industry, according to James R. Turnbull, executive vice president of the Douglas Fir Plywood Association.
Speaking before the Southern California Section of the Foresi Products Research Society, Turnbull ticked off a long list of research goals he says will help improve raw material, manufacturing techniques, the products of his industry-and ultimatelythe structures that are built from plywood.
He said improvements are needed in the way plywood is manu. factured and used because of the fast-changing demands of the market. Turnbull said plywood could become much more competitive in the construction industry with the proper improvements.
"For instance," he said, "builders need a simple system for putting together longJength panels themselves. They need dependable field-gluing techniques, both for structural applications and for operations such as the attachment of underlayment to subfloors."
He said new and better mechanical fastening systems for plywood are badly needed and methods for field-forming plywood, for use by component manufacturers, for example, should be developed.
Plywood needs more kinds of exterior coatings to make the builder's job easier, he said. "We have ott" oi more in each class now. These are conventional four to eight-year types, improved finishes with an eight to L2-year life, and the long term finishes that will last 15 years or more."
on the Pacific Coast
I Fast, 5 day ocean shipments by barge from Oregon r to Southern California
I Produced stored. , , loaded under cover, com. r pletely protected from rain and dirt
I Dimension , in the specialized lengths you need,end-sealed with wax base paint
I 4,00,000 feet of dimension lumber a month, pro- r duced especially for Southern California
Art Neth would like an opportunity to tell you how your customers will appreciate the greater efficiency and ease ol handling obtained by using Rogge "dry-s16t.n"" lumber. You can reach him by calling TRiangle 3-2663 or STate 3-05t14. A. W. I{ETH, LUT||BER SALES
Southean Crlllornlr R€Dresenlatlye fot
He said since plywood is being called upon for more precisely engineered uses now than ever before, the dimensional stability of the panel can still stand improvement. And adhesives demand attention. "They should be less sensitive than the present systems to such variables as moisture content and temperature of the veneer."
Turnbull said research is needed to solve all these problems and to find new and better products to keep plywood competitive in the future.
o'Statistics show that only one saleable idea comes out of every 540 possibilities." He said the average product developed today has a profitable life expectancy of sir yeirs and that if takes six years to bring a product from the idea stage to production.
"So, in just 12 years, we go from idea to obsolescence. This is part of what we're up against: Vigorous competition for a huge prize--and rapid obsolescence."
Honson Wholesole Lumber Co. Opens Soles Office in Encino
John Hanson and Lynn Hansen, two veteran wholesale lumber peddlers have opened wholesale sales offices in Encino, California, it was revealed last month. The offices opened February lfth to serve retail lumber dealers with all species of Pacific Coast lumber products. Take your pick: direct shipment-truck & trailer or rail.
John Hanson has spent more than 25 years in the lumber industry. He and Lynn Hansen have been associated in various lumber ventures for the past 15 years. Both come from a long line of lumber producers, Lynn from the north and middlewest and John from Dallas, Texas.
The boys went up to meet their friends at the Western Pine convention this month in San Francisco, but then hurried back to their 16024 Ventura Boulevard office and to work.
COVERS THE MARKETS OF THE WORLD

WOOD AND WOOD PRODUCTS PROMOTION FUND
(Continued, lrorn Page 13)
srve and thorough advertising srve and thorough advertising campaign and educational promotional program could be put into operation.
CUTIER: Bob, explain again, if you will, just how the fund is organized and its relationship to the Wood Information Bureau.
BAUGH: Briefly, the contract signed between LEC and Local 2288 iniludes a clause calling for the establishment of a fund for the promotion of wood and wood products. A trust has been established, the collection procedures determined, and this committee appointed by the board of directors of LEC to direct the expenditure of the fund in promoting the lncreased use of wood and wood products. However, believing as we do that other groups will in the future provide {or similar clauses in their next contracts, we wanted a name -an entity-that could be supported or sponsored, by eueryone. We didn't want to call it the "LEC Wood Promotion Fund," but rather give the promotion efiort a name that would be meaninsful to the public and would provide lhe framew<irk within which any number of funds might participate. We decided upon tJrc name Wood, Inlormfuion Bureue ol Southern
Calilornia. And on its stationery will appear this line: "The Wood Information Bureau of Southern California is sponsored jointly by management and union labor of the Southern California wood products industry." There are other good reasons, we think, for the selection of this name and I'll let Cooper explain it.
COOPER: The name, as Bob says, is the "WOOD INFORMATION BUREAU of Southern California." There are a number of reasons for this selection. First, we get the name of our basic product "up front" so to speak. And the word "information" has more interest and promise to the reader or listener than does the word "promotion." The word "bureau" seems to have an almost governmental ring about it. All in all, we think that the name has the efiect of permanency and benefit. To the trade, the initia-ls WIB will have a familiar look alongside WCLIB, PLIB, CRA, WIC, WCLA and others. I might add that we came up with the name without appraising ourselves first as to what names other groups are using. We are surprised to find out that the National Program invites inquiries to their "Wood Information Center."

CUTIER: Well. it occurs to me that it's a good name and ties in, in a way, with the national programs. Is this Bureau going to have an address? And is it going to
give information about wood and wood products?
BAUGH: Yes and no. Weove decided at this time that until the Wood Information Bureau can afiord an ofEce and a man to run its affairs, we will make use of Cooper's advertising agency's services. So the office address of WIB is the same as his offices but with its own stationery and telephone number.
RYAN: The Wood Information Bureau will be listed in the Los Angeles Central Directory white pages, but not in the Yellow Pages as yet.
CUTI-ER: Why not?
RYAN: The main purpose behind the Fund, in the beginning, is to tell the public about the beauty, value, economy of installation, and so on about wood and wood products. We want to tell them about the wood products that they can see in a home, But we can't provide, at this time, a true information center where we've got people calling in and asking all sorts of questions about some kind of wood or wood products.
ILOYD: However, George, when the total fund is large enough, and we can hire a staff of experts to work with architects and builders, we should be able to handle some measure of inquiry {rom the public.
(Continued. on Page 46)
We're in all the primaries . . .
(We get a lot of ooVritein votes" that way)
In an election year, every INDEPENDENT is a .,dark horse"_a pessifle winner_and we,re as dark as they come! After 46 years of experience in this field, our goods and services carry a bonus of specialized know-how that's yours for the asking. The market knows this . . and that's why we've attracted a loyal following. When you prefer an Independent, we're available!
Time-sar:ing seroice on:
The be* in soltroood anil harilwood Plywooils . Fortnica Illonkeypoil Plywoods, . . Mason.ite Brand Hardboard.
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MASONITE DSC DESIGN SERVICE

What DSC Dealers say about DSC Design Service
Youcanmakeyourcustomers'remodelingdreamscome
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o get a bigger share of today's huge remodeling market. typical quotes: "we feel that Masonite's DSC : ?r"li""i"r" sales faster-close them more easily. you Program is an excellent vehicle for us in the build-
. can remove your remodeling jobs from compdtition. ing of our home modernization sales. We're using o Hundreas of bSC Dealers tivJ proved it. Here's why:
Design Service at every opportunity."-Andrews o DSC Design Service enables your customers to VISLumber Company, lnc., Kenosha, Wis, ? uN,tzE BfFoRE THEy MbDERNIZE. you can
"Your DSC program and .Architectural Design : I On" them full-color renderings of their remodeling proj-
Service was instrumental in closing a remodeling I ""t"-tro sxarnples on this page) plus architeciural job totaling $16,0(X)."-Lackey's Lumber & Building I working drawings. And, DSC Sai"i"", avai|able only to Materials Store, Forest, Miss. o Masonitc DSC-Dealers, is available for alt typei of
"Your beautiful renderings and plans of a kitchen o remodeling projects: interior, exterior, commercial, project not only sold the kitchen job, but ended up room addiiions.-
with the inclusion of a den and a double garage. The . What does it cost you? The complete DSC Design jobwound upatg2l ,(M)."-Morrison-Smith Lumber o Serviceisyoursforonfug20perproj;t.Over2600DSC Company, Olney, Texas. I Dealers arre now trsingthisservice to build their remod-
"Out of three jobs we had l\tlasonite design, two I eling service and pr6fits. It's easy to become a DSC were started and completed. Both were the type we i deater-rnait the ooupon to get full information about look for because we sold the complete job."-Plains o this unique, profit-cr&ting pLan.
Lumber & Supply, Garden Grove, Calif.
"We are convinced the Masonite DSC service is a . sound foundation ror continued : 4b MAS O N ITE shows the way! growth of our remodeling I Moronirc.tr o rcebrsrcd trqdenork ol Moonrc corporolon
sales."-Newfane Lumber & Mfg. Company, lnc., Lockport, N. Y.
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WOOD AND WOOD PRODUCTS PRO'iAOTION FUND
(Continueil lrom Page 44)
IYAN: Possibly so, but the industry will have to get behind this effort to do so.
GOOPER: But as we discussed, we will from time to time ask the public to write WIB if they want to know where they can get whatever product it is that the radio commercial was concerned with.
CORDII: Maybe you should explain ar this point just how the radio commercials, for instanceo will be handled.
COOPER: O.K. In the main, we will be talking about the beauty of wood, and the economy of wood. We're corrvinced that too many people are unaware oI the uariety of wood and wood products readily avaiiable to them, and that they are no, so expensive as they might think. Our theme will be: "Building or Buying, LOOK TO WOOD . . for beauty, for economy." This is a flexible and workable slogan. The National Wood Council has "It's built to sell 'when it's built with wood." And the ply. wood association, I think, has "Wood At Its Best." At any rate, as you'll hear on the radio commercials we'll play later for you, our slogan works quite well and is adaptable to specific uses and features of
wood. On our commercials we will be talking about wood products first in a general sense-the beauty, warmth, added value, flexibility, versatility, and so on. We will appeal to emotions--to what people see and feel. We want them to feel that wood construction is the warm "heartbeat" o the home. Then ,rue will. in other commercials, be more specific. We will illustrate what we mean by pointing up specific wood uses and products-we will devote comrnercials to specific features, for example, to wooden kitchen cabinets, to wooden sash and doors, to wooden floors and conventional joist construction, to doors, ceilings, paneling, siding, and fencing. And from time to time we'll ask people to write in and we'll send them a list of the firms where they can see and buy the products mentioned.
CUTIER: What firms would be on such a list ?
McDONAID: It would be a blanket list, that is, including all the companies supporting the Wood Information Bureau.
CUTLER: You've been talking about radio cornmercials. but what else will the fund do?
COOPER: Briefly. the funds will be expended in this manner for the first year. First, we have some organizational charges. legal fees, et cetera. These include the pre-
paration of stationery for WIB, installing the telephone, and so on. The major expenditure will be in A-M Radio . . Wood Information Bureau will sponsor the fiveminute "Headline News" program that immediately follows the "Vince Scully Scoreboard" which immediately follows the Dodger games. The budget permitted us to buy I4O such spots, and as there are about 182 games played, including the spring training giunes, we'll get pretty good coverage. W'e will also have billboard showings during three months of the year. And an appreciable portion of the budget has been allocated to publicity. W'e will also be reaching builders with our messages through the use of certain trade magazines and direct rnail. Bumper strips will also be supplied, and possibly some point-of-sale materials as the budget will allow.

CUTLER: When does all this begin?
CORDII: The contracts went into effect last January lst. The funds, however, must be accumulated so that expenditures are made against a .'ocushiont' so to speak.
BAUGH: The program is starting in March. and will get in high gear later in the year.
CUTLER: One thing about this that surprises me, and I would think will surprise
(Continued on Page 60)
TONY SAYS: 'nTbere is mo substitute lor experience. Our ttell trained. sales staff is on the alert to obtain tbose hard.-ro-get itetns lor YOUTHE RETAIL DEALER." . Tony Marquez has been with MASON SUPPLIES' sales departmeot for more than 18 years that is why he says, "Tbere is absolutely no sabstitate for experience amd. knou bout,"
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U.S. Plywood Sees Record
United States Plywood Corporation's sales for the nine months of the company's fiscal year totaled $276 million, S. W. Antovillg chairman of the board, reported to the Invesunent Analysb So ciety last month. This figure compared with $253 million for the same period last year.
Antoville predicted total sales for the fiscal year o'will be at least $375 million and I would judge that our earnings should be somewhat better than 10 percent over last year." The com. pany's earnings last year were $4.28 per share.
'oFor the fiscal year 1964-65, I would say that we are shooting to top the $400 million sales mark, providing that our national economy remains stable," he continued. "And I am quite confident that we can reach this new milestone."
He said that U.S. Plywood's network of 156 distribution units is "far and away the largest in the industry, enabling us to fill small orders for our current 85,000 active accounts anywhere in the United State and Canada within a dav's notice or even sometimes within a few hours."
New Technicol Journol
A new, bi-monthly publication entitled Building Resmlch: The Iournal of the Building Research Institute, has been inaugurated by BRI. The first issue of the 64-page journal, featuring technical papers on impact noise and on high-density, low-rise housing, was published in Febmary. In initiating publication ol Building Research, BRI continues its long-standing policy of collecting, correlating and disseminating information about building and building science.
In announcing the new publication, Milton C. Coon, Jr., executive vice president of the Institute, said, "The field of building science and technology now has in this eountry its own voice. Our aim in publishing Buililing Research is to aid in the intel' ligent and rapid improvement of our building environment through a wider dissemination of building science information."
The journal will not, however, be commercial in its approacL. It will not accept advertising, and it is not in competition witll any other publication. Further information about BuiJding Research, its content and policies, and subscription rates may be obtained from BRI at 1725 De Sales St., N.W., Washingon, D.C. 20036.
Lumber lmport Problems
NLMA President Mark Townsend has offered Administration officials a o'position paper oudining in detail the poeition NLMA hopes the government will take in negotiations with other governments" relative to mounting softwood lumber shiprnents to the U.S.
Townsend, in a telegram to Commerce Undersecretary Franklin D. Roosevelt, Jr., suggested the "position paper" as a preliminary to a projected meeting between government and industry leaders in W'ashington. The industry leader opined that, after study and appraisal of the document, the government would be o'in a better position to meet and discuss (with lumbermen) areas of mutual understanding." H" said the industry-prepared material could be forwarded preparatory to a subsequent meeting.
Top officials of the State and Commerce Departments have agreed to meet with leaders of the domestic lumber industry to explore programs which the Johnson Administration feels it might be able to support in an efiort to relieve mounting unemployment and other economic problems resulting from the increase in Canadian softwood shipments to the U.S. NLMA requested the conference in the wake of the President's veto of a bill to require country-of-origin markings on imported lumber.


STANDARD TUMBER UNITS
(Continued, lrom Page 32)
recommendations for the smaller fork trucks oversold the users" and he now finds that he does not have adequate unloading power. )
Study lmplemenlotion
With the collections, study and analysis of the above, a composite unit size would manifest itself for field trial. This composite, at this point, would have taken into consideration the lareest number of useable railroad cars; both boxcars and flatcars. Coverings, etc., for flatcars, loadings, w ea theri n g, in-transit problems, should not become a part of this study.
Recording Dqto ond Resulls
Using the composite sizes and in cooperation with a large number of shippers and receivers in difierent geographical Iocation, recordings would be made in man hours for:
(l) Labor expended in loading cars;
(2) Labor expended in unloading and
(I) Hand loading at the mill; and,
(2) Hand unloading at the receivers' a. with lumber yard personnel; b. with contractors who perform this service on a per thousand basis.
With this data published in report form, it can very easily be determined how units effect his particular operation from an economic standpoint and on a per car received or shipped basis. It could also point out for many manufacturers the need for automatic stacking and banding equipment to further redue€ their cost and to expedite car loadings.
It would either take away or substantiate the need for extra charges by the mills for unitizing lumber.
Arco Personnel Chcnges
Paul W. Ward has recently been named to head up the San Francisco sales office of Arcata Redwood Company, according to Lloyd Hecathorn, sales manager. Paul, a widely known lumberman in northern California, has been associated with Arco for the past seven years. He traveled the San Joaquin and Sacramento Valley territory as well as Marin, Napa and Sonoma counties. Paul will be in charge of sales for the northern half of the state and will continue to travel parts of his old territories
but will spend more time on administrative matters.
A native Californian, hailing from Morgan Hill, he graduated from the University of California School of Forestry in 1948. His first job after graduation was with Diamond Match Company at Sterling City, Calif. Later he was employed by Anderson Valley Lumber Company of Philo, Calif., and he handled their sales in the San Joaquin and Sacramento Valleys until 1957 when he joined the sales force of Arcata Redwood Company in San Francisco. His genial personality and solid lumber knowhow gained many friends for Arco and the respect of all with whom he dealt. He is a member of the Hoo-Hoo Club.

Assisting Paul in northern California sales will be Arthur R. Wall. Art travels the San Joaquin valley, peninsula and the coast down as far as Solvang. IIe will also work with accounts in Marin. Sonoma and Napa counties.
Art's name has been associated with redwood merchandising for many years. He was employed by the Union Lumber Company when he first came to the West Coast from his native Pennsylvania in L929. In 1933 he was transferred to the San Francisco office as assistant to the western sales manager. He later became office manager and correspondent for the New York and Chicago offices.

FIRST CALL HOBBS WALL

Record Demond for Plywood Exceeds Industry Cqpocity
A new production record for softwood plywood was set in February as the industry struggled to keep up with floods of new orders that were 23 percent above total capacity for two consecutive weeks, despite the midwinter slowdown in home building, the industry's biggest market.
Douglas Fir Plywood Association disclosed that the 158 plants in the industry turned out 219,531,0@ .q. It. 127* basis) of aII types and grades of plywood for the week ending February B.
Previous high for a single week occurred the week ending December 21, 1963, when the industry produced 217,2L6,000 sq. ft., DFPA said.
Orders received during the week ending February I reached 288,264,000 sg. ft., and dropped only slightly, to 287,483,000 sq. ft., the week ending February B.
Industry capacity is 234,231,000 sq. ft. per week, so new orders exceeded capacity by 23 percent each week.
Highest previous new order volume was II7/o of capacity, received the week ending September 14, 1963, DFPA reported. , The softwood plywood industry is the fastest-growing of all those rated by the Federal Reserve Board, with a 10-yeai annual growth rate of 14 percent, compared with an average of 4 percent for all industries, and capacity has increased to its present level from 217,211,000 sg. ft. a year ago.
The industry achieved its first 200-million sq. ft. week last February, with production that totaled 204,124,0n sq. ft.,
Blodgett Forest Adds I@ Acres
A 160-acre addition to the University of California's Blodgett Experimental Forest in El Dorado "our,iy, making the lorest riow a solid 2,89I acre block, has been reported by Dean Henry J. Vaux, UC School of Forestry.
The property, which has been an isolated piece in the center of the {orest, was purchased from the Bacchi Brothers, ranch land owners in the area. "The 160 acres round out our ownership, giving us a better administrative unit, better protection for experimental work under way, and more experimental sites," Dean Vaux said.
The Blodgett Forest, 13 miles east of Georgetown, Calif. is used mainly for research on the growth and harvesting of second growth Sugar and Ponderosa Pine, Douglas and White Fir, and Incense Cedar, the UC forest scientist explained.
A wide variety of experiments related to production of new timber is carried on at Blodgett. Studies include regeneration of the various conifer species of the Sierra slope, the thinning and improving of young growth stands to best advantage, estimation of wood growth and yield, improving techniques of forest management and planning, protection of young stands frorn bark beetles and other insect pests, methods of timber harvesting particularly adapted to young-growth forests, and rehabilitation of unproductive areas such as brush fields.
Wood Terminology
The Federal Trade Commission has announced regulations pertaining to the proper labeling of hardwood lumber in the finished product.
Referring to Section 5 of the Federal Trade Commission Ac! it is said to b" u violation for manufacturers to describe as wood such materials as hard board, fiber board or particle board. It is also illegal to refer to plywood or veneer products as being solid wood. The practice of describing finishes by the name of a wood species has been declared to be an unfair practice when the prod. uct is made of a species other than that named.
MR. REIAII. DEAI,ER:
D. C. ESSTEY ond SON moinloins q well bolonced SHED INVENTORY of QUALITY DRY REDWOOD
. AYE & CTEAR PATTERN STOCK
. BEVELED SIDING & S4S reody for immediote delivery-or pickup No Order Too Smoll
Just try us for PRICE & SERVICE
We represent in Southern Cqliforniq
Willih Redwood Produclt
Willits, Colif.
Monufqclurers of : Certified Kiln Dried Redwood a Bevel Sidings a Foctory Primed o Wropping o Loth o Rough & Milled Commons o Timbers o Member of c.R.A. & R.lS.
Pockoged Lots O Truck & Troiler Shipments a Less Thon Corlood Lots O Mixed Cor Shipments ,o Dry Kilns O Ploning Mill O Ponderoso Pine O Boords a Siding

IHPA CONVENTION
(Continued lrorn Page 6)
overseas shippers and maintaining an efiec' tive voice in Washingon, D.C.
Featured speakers included Myron Solter from the law firm of Sharp & Bogan, Washington, D.C., and Clark McDonald, managing director of the Hardwood Plywood Institute, Arlington, Virginia.
As IHPA's official spokesman in W'ashington, Solter's discussion ranged from Congressional actions to tariff matters, and even administrative orders of various Government agencies. A recognized expert in the field of tariff law, Sharp & Bogan has
been particularly effective in protecting the markets created by imported hardwood plywood, IHPA officials noted.
McDonald. in a welcome move for better cooperation between his association and
CALIFORNIA I,U'YIBER'YIERCHANT
IHPA, noted that both associations have a common stake in supporting the pending revision to U. S. Commercial Standards 35-6I for hardwood plywood. The pro(Continued, on Page 66)
OFFICERS AND DIRECTORS OF IHPA ETECTED AI THE CONVENTION
Jon S. Gudmundsson, Wood-Mosaic Industries, Inc., Post Office Box 21105, Louisville 21, Kentucky
Joseph B. Ilurra, Getz Bros. & Co., 640 Sacramento Street, San Francisco 11, California
0ldrich Pavlousek, Hoenig Plywood Corporation, 10 East 40th Street, New York, New York 10016
Al Redinger, Atkins, lftoll & Co. Ltd., 417 South Hill Street, Los Angeles, California

Al W. Struyvenberg, Lloyd International, Inc., 1217 | C 0 Building, Portland 4, Oregon
Arnold W. Bildsoe, Georgia-Pacific Corporation, Equitable Building, Portland 4, 0regon
Seiichi t{obe, Pan Asiatic lrading Go. Inc., 944 West 12th Street, Los Angeles 15, California
Gunter Silmar, Silmarco, Inc., World Trade Center, Room 139, Ferry Building, San Francisco ll, California
Fred B. Smales, United States Plywood Gorporation, 4480 Pacific Boulevard, Los Angeles 58, California
William l(. Suiter, Jr., Evans Building Products Co., Post Office Box 880, Corona, California
Eric Wagner, Del Yalle, Iuhman & Co., 2 Pine Street, San Francisco 11, California
Col. Gordon Il. Ingraham, lmported llardwood Plywood Association, Inc., World Trade Center, Ferry Building, San Francisco 11, Calif.
President and Director
Northern California Regional Vice President and Director
Eastern Regional Vice President and Director
Southern California Regional Vice President and Director
Northeastern Regional Vice President and Director Director
Di rector Director Director Director Director
Executive Secretary and Treasurer
HEDLUND tUl,tBER SALES, lNC.
PONDER,OSA PINE
SUGAR, PINE DOUGTAS FIR,
WHITE FIR,
INCENSE FIR
SATES REPR.ESENTATIYES FOR MOSS LUMBER. COMPANY, Burnt Rorrch, Trinity Cqr.oty, Colif.High-Quolity OldGrowth Douglos Fir Boords, Dimension & Timbers. Kiln-dried Ponderoso & Sugor Pine ond lncense Cedor.
* Shipped promptly by truck trqiler onywhere in Cqlifornio or by roil to your spur or siding onywhere in Americo.
o
o
o

PERSONATS
(Continued, lrom Page 30)
Grover T. Stanley, owner of Stanley Lumber Co,, 420 Miller Valley Road, Presco,tt, Arizona, recently put the finishing touches on his newly rremodeled store which nearly doubled the size of his existing showroom. A grand opening is slated for this month.
Stanley has been in business in Prescott for the past five years and was formerly manager of Yavapai Lumber there before starting his own business.
Olds Bros. Lumber Co., sold last Fall to Nagle Lumber Company of Winslow after the death of Wanen Olds, has been renamed Acme Lumber Company. T'he Winslow operation has been completely remodeled and the old section leased to the Post Offiee. How's that for insuring a steady walk-in trade.
Dick Fore, formerly with the Babbitt Lumber department in Winslow, is manager of the new Acme Lumber operation.
Tom Mulholland, manager of White Mountain Lumber Company at Pine Top, Arizona, vacafiond in Mexico for three weeks after overseeing the moving of the yard from MeNary.
O'Malley Affiliated Cornpanies have announced closing of Southwest Sastr Door & Glass at El Paso, Texas. Larry Powers, formerly with Southwest Sash, has been transferrecl to O'Malley Lumber Co., Nogales, as second man to E. If. "Mac" McClanahan who plans his retirement next year.

Bob Bluell, former mercha,ndising man-
ager of O'Malley Lumber Company, has been promoted to general manager, according to Jay O'Malley, p'resident. Bluell repLaces Frank Ifaney who left the firm to take over the Phoenix office for Pioneer Flintkote. Bluell's offices will be in O'Malley Lumber's new headquarters at 5307 W. Missouri, Glendale, Arizona.
Working with Bluell will be AIIan Thum, newly appointed sales manager and former manager of O'Malley's Indian School Road yard.
Del Grabe, formerly with Grabe Lumber in Globe, Arizona, will manage the new branch yard of B&R Lumber Co. at Pine Top, Arizona.
Harold S. Hancock, Hancock Lumber Co., Phoenix, /'rizona, opened a branch yard in Phoenix at 19th and Glendale Road on tr'ebruary 1.
Jack Allenby, Tidewater Mills, Eureka seen relaxing on the beach at Wailua, Kauai on his trip to the various islands in Hawaii last month.
Bob Golding, Marquart-Wolfe salesman in Long Beach returned from Kansas City where he picked up a new Cadillac. Sales must be good, Bob.
S. K. McGaughey, sales manager McNord Lumber Co., Arcata has visited various wholesalers in southern California last month. We understand he also visited Santa Anita, too.
Don Higgins, sales manager Fruit Growers Supply Co., HiIt, Califorrria a recent visitor in the Los Angeles area. He visited
CAIIFORNIA LUIIBER TIIERCHANT
with lumber dealers and wholesale distributing concerns.
Jim Forgig Robert S. Osgood executive out covering the Redwood Highway, Portland, Seattle and Vancouver, B'0. During his tour he saw company supplie,rs about early spring delivery.
Bill Knudson, sales manag:er Aborigine Lumber Company, Fort Bragg spent several days calling on dealers and distributors in the L.A. area.
Monthly Lumber Focts
January production at Douglas fir region sawmills averaged 165 million feet a week and 105 percent of the last five year aver' age, the monthly summary of the West Coast Lumbermen's Association has disclosed.
Orders averaged 183 million feet a week for the same period and shipments tallied 153 million feet. For the full month of January, cumulative production for the region reached 76I million feet. The industry's unfilled order file stood at 67I million feet and inventories totaled 982 million feet, the association said.
The weekly average of West Coast lumber production in January was 165,509,000 b.f. or I04.4/o of the 1959-63 average. Orders averaged 183,138,000 b.f.; shipments 153,584,000 b.f.; weekly averages for December were production I5I,427,000 b.f,
WE MOVED. iin coseyou hodn't heordl AND IN OUR NEW HOME WE CAN BETTER SERVE YOU
Unlike mony wholesolers, our yord inventory is mqintoined with the retoiler in mindyou con olwoys depend on United tofilloll your Pine ond White Fir needs.

Twenty'Flve Tears Ago
As Reported in the March, 1939 Issue o{ the California Lumber Merchant, Est. 1922
Carl Watts, salesman for O'Neill Lumber Co., San Francisco, is now making his headquarters in Sacramento.
J. E. "&ldie" Peggs, San Francisco sales representative for Northern California for Anderson & iVliddleton Lumber Co., visited the mill in Aberdeen, Wash., around the middle of the month.
Frank Heard, Jr., and Guido Motroni have leased the lumber yard of the Motroni Mill & Lumber Co., Woodland, Calif. The mill has been leased to William Phillips.
Lee H. Eubank, of L. H. Eubank & Son. Inglewood, manufacturers of Eubank ironing boards, is back from a business trip to Northern California.
Lloyd Harris, Elliott Bay Sales Co., Oakland, general chairman of committees for the Seventh Annual Reveille of Northern California lumberrnen, announces that the Reveille will be held in Oakland, April 21.
H. "Abe" Lincoln, Jr., president and general manag'er of H. Lincoln & Sons, with yards in Oakland and Berkeley, has announced that his fir"rn has been incorporated with capital of $250,000 and will operate in the future as Lincoln Lumber. Inc.
"Amos 'n Andy Buy a Sawmill," humorous story submitted by John L. Avery, of Frost Lumber Industries, Shreveport, La., was featured in the March 1st issue of the California Lumber Merchant. The story contained the astute observation by Andy that "if all de folks in de lumber bizness knew anything at all 'bout nothin', dey wouldntt be in the bizness. So I ain't no taxicab driver no s19'-{ is a lumber magnet. .."

W. W. (Bill) Jackson of J. H. Baxter & Co., San Francisco, recently retur-ned from attending the annual convention of the American Wood Preservers Association in Washington, D.C.
F. A. Toste has joined the sales force of MacDonald & Har"rington, Ltd., at Los Angeles as outside salesman and is calling on the retail lumber trade.
Wayne Mullin, Mullin Lumber Co.,.Los Angeles, has returned from a vacation trip to Honolulu and New Zealand.
Carl L. Moore, Moore Mill & Lumber Co., Oakland, recently spent 10 days in the Imperial Valley.
Hal Baly, Jr., Van Nuys Lumber Co., is back from a month's trip to Mexico City.
Karl Luke is now in charge of the shipping department at American Hardwood Co,, Los Angeles, succeeding Jim Chase.
President Bill Tway presided over the business meeting of the Orange County Lumbermen's Club, March 2, in Anaheim.
Darl E. Le Valley of Columbia Valley Lumber Co,, Bellingham, Wash., was elected presidenf of the Wester-n Retail Lumbermen's Association at the annual convention of the group held in Portland, February 23-25.
Bert E. Bryan, president and general manager, Strable Hardwood Co,, Oakland, has been appointed Hoo-Hoo's Vicegerent snark for Northerrr California and Nevada.
Mr. and Mrs. W. E. (Bill) Ream announce the arrival of a baby daughter, bor"n at the Huntington Memorial Hospital, Pasadena, Calif., February 18. Ream is a member of the sales staff at George E. Ream Co., Los Angeles.
L. W. MacDonald, MacDonald & Bergstrom, Inc., Los Angeles, has returned from a business trip to the Northwest where he called on mills.

EWETT LUMBER SALES

WOOD AND WOOD PRODUCTS PROMOTION FUND
(Continued, lrorn Page 46) a lot of people in this industry, is that Iabor and management were able to get together on something without a fight! Anyone want to comment on that? Don't allrush...
RYAN: Sure, I'll corurrent on that. Both *,union and management of the lumber and woodworking industries have a mutual interest and concern in wanting increased use of wood and wood prodricts. Unless we promote our products we will continue to lose business to other materials.
CUTIER: What is it going to take, in the opinion of you gentlemen, to make this a truly industry-wide promotion program in southern California?
LIOYD: It's a lot simpler than a lot of people think. It is going, in my opinion I should add-maybe some of you fellows
won't agree-to take the leaders of our industry to show the way. These are the fellows who have to be convinced that promotion will help their businesses specifi. cally and the industry as a whole. Sure, eaeryone's interest and concern is needed, but it has to start sonrewhere and the names that are best known in the industry can do a lot to create interest and acceptance.
RYAN: And don't {orget the millwork industries--people like Joe and Phil De. Marco-Byron Taylor-Charley Straitand also those in the hardwood business-they've got to be interested in what promotion can do before others will want to go along.
CORDIL: This may sound like Iom making it too simple, but it's a matter, I think, of communications. If management wants to talk about industry promotion we want to talk about it also.
CUTIER: You would go on record, then, Nick, that from the union's position or
point of view you'd like to see more promotion clauses contained in future contracts?
CORDII: Yes" we'd like to see more.
ILOYD: For example, if the rnillwork and lumber industry here in southern California were to support the Wood Information Bureau as one large groupo we would be able to provide a lot of services that would be extrernely useful to the induetry as a whole. S/e need a permenent stafi of men to work with architects and builders. We need a pernanent stafi of experts on lumber and wood products to work with school boardso city and county building ofrcials, and to arbitrate construction disputes in the field.
COOPER: I've had county building inspectors tell me that it is ridiculous, in their opinion, that this industry only has one man doing any work as Dick describes -and Eric Flamer sure can't cover the territory-he's just one man and we need
ln Lo. An8!1.s, onni., nlycrtldr, Srn g$mrdlro. ad Vrntun Countl$, CllotGr Rootlil rnd Tlla Ry-loct Wlndoff.o(l Don uni.Ellt Flfcpl.cls plymtt polt.thtl.n Wirc.. Fortlflbrr bulldlng paprr ilrll3...OUrr ltmr. SO.CAI BUITDING
CO. INC.
DIR,ECT MILL SHIPMENTS CONCENTRATION YARDS
several. Eric does a great job, but with additional money we could afford the num' ber we need.
CUTLER: Why couldn't the Lumber Association of Southern California raise the money lor a promotion fund ?
LLOYD: For the same reason the Association has difficulty getting some retail dealers to support the Association. Sure. it would be wonderful if millwork companie-s and lumber companies would. uolunnrily contribute to a promotion and education fund, but I doubt if they will.
CUTLER: Why not?
McDONAID: As it is. the association
definitely provides a service to its members in many ways, among them being the employment of someone like Eric Flamer, and in providing sales training courses for their personnel and so on. This promotion fund doesn't conflict with or duplicate the services of the Association, I should point out. Our main obje'ctiues are to promote the increased use of wood and wood products by builders and the public in all kinds of construction.
COOPER: Yeah, Sandy, I agree, but I also think that people in this industry will accept a plan if there is strong leadership. Look, if the Mullins and the Burnabys and the Vards and the Harrinetons and the
Anawalts and the Sullivans and the Ed Fountains and the Baughs and the McDonalds and the-well, you nanre them-if such guys want something they'll jolly well do something about it.
LLOYD: I think it is a matter of taking a constructive stand and showing what can be done. For example, with promotion clauses such as this one, in the major' ity of contracts having to do with millwork companies and lumber companies, we would have the money to do many things. For example, we'd have the men as I said to push our products to architects, builders, and school boards. We could have our
(Continued, on Page 68)

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.
ITS BEAI'TY IS AGED-IN-TI{E-WOOD:
President lights Lumber Hope
President Lyndon B. Johnson converted some of the potential electric power from the Columbia River Project into the light of hope for domestic lumbermen when he dedared, January 220 after signing the Columbia River Project Treaty in the presence of Canadian Prime Minister Lester B. Pearson. "I would like for the Senators to know that we have had fruitful discussions this morning, we think quite productive. And while this is only an agreement on power, if the Prime Minister and President can agree on power, we hope that down through the ages we may be able to agree on taxes, and tariffs, and lumber, and all the other ." (The official transcript at this point indicated 'oapplause and laughter.")
The Prime Minister, in an exchange of toasts with the President at a subsequent luncheon, suggisted that the power treaty will be of such great importance to the western -part of the United States that Senators Wayne Morse (D-Ore.) and 'Warren Magnuson (D-Wash.) "will forget about lumber difficulties, perhupr. , .o'

Doubting that legislators would forget, optimistic and determined lumbermen examined the import issue further during sessions of a Lumber Industry Public Affairs Conference held later in lfashinston.
Fires in Nstionol Forests lncreqse
The U. S. Department of Agriculture reports a l0 percent increase in acreage burned on National Forests, compared with 1962.
Considering the extreme fire conditions which prevailed over much of the country, Federal foresters believe the record could have been a lot worse.
More people were visiting the National Forests than ever before and the woods were the driest in many years in the East. The total number of fires increased from 1I,494 in 1962 to 12,689 in 1963. Of the 1,195 increase, 1,014 were man-caused.
The tinder dry woods in the spring and fall were easy prey to careless smokers and debris-burning fires that got out of control, Forest Service officials pointed oui. Th" area burned increased from 85,457 acres in 1962 to 128,629 acres in 1963. Both are well below the five-year average ol 227,841 acres burned.
While the East suffered one of the worst fire seasons in a long time, California National Forests reported an all-time low in area burned of 9.203 acres.
Eastern forests turned to aircraft as never before in firefighting. Airplane patrols aided fire tower lookouts in spotting fires. Helicopters transported men. Airtankers were used for dropping fireretardant chemicals.
Federql Hqrdwood Rules Chonge
A Federal Trade Commission ruling will have a bearing on future use and branding of all hardwoods. It is designed to prevent misrepresentation of hardwood species. The order is captioned "Trade Practice Rules for the Household Furniture Industry".
Manufactured by:
Sales Agents:
Eepresentotioe:
P.O. Bos 4411
BRIIISII C|ITUMBIA TOREST PR(IITUCTS TIIIIIEO vAlrcouvEn, B.c.
MaoMIILAII, BTOEOEL & POIYEII RIVER, LTO., VAI{CIIUVER, B.G.
FORREST W. WITSON
Posad.ena, Cili,fomia
Phona 449-1470
The order prohibits the use of such terms as "walnut finish", unless the furniture actually is made of walnut. Furniture may not be described as "maple" when the wood is birch. Furniture covered with veneers must be so labeled. Thus furniture which has been made of alder in the past, and marked "walnut finish", must be labeled also with the true name of the wood.
A copy of this order may be obtained from a local office of Federal Trade Commission, or from the head office in Washington, D.C.
FACTORY.PRIINED
pine frqmes, rnouldings <lnd iombs
offer you these solid qdv<rnlqges
interior ond exterior prime coot on finish mouldings oll priming is done by the finest new mochinery using quolity enomel undercoqter smoother, more even finish coot ofter foctory prime
. no loss to weother or deloys while ot the iob moisture protection before instollotion
o foctory prime reduces donger of worping or checking
o new modern foctory & mill ossure you of quolity products

TUMBER CO.
WHOLESALE ONLY
LCL from yord stocks
direct shipments
NEW PROCESSES HIGHLIGHT DYNA}IIC FIRiA
(Contirund, lrom Page 26)
The plant itself covers three acreg with a l0-car spur. The plywood storage warehouse, constructed by Koppers Co., Inc.o of Los Angeles, is 52' x 12C[, adjacent to the Master Coaters operation. A 50'x 2W dry stock storage shed completes the facility. In operation is the completely automatic Ross stacker and sticker for fast handling of customer stock, resulting in uniform loads during drying in the kiln.
Master Coaters at this time is operating two nine-hour shifts in the plywood prefinishing plant which is producing more than 5000 panels per day. This division of the operation is shipping an average of five railroad cars per week to the Midwest and F,ast. The balance of the materials are used locally. The pre-finish line is highly automatic and requires just a six-man crew per shift. In charge of this division of the operation is Paul W. Pellerin, production manager. Pellerin, 45, was born in Chicago, Illinois, and served with the U.S. lVlarineq during l[rorld War II. After the il'"ar he joined the L. M. Scofield Co., Huntington Park, Calif. building specialties manufacturers. He then spent several years with Welsh Panel Co., Longview, Washington, before joining the Downey team. He is in charge of Master Coaters
and is the top executive in charge of production.
The ofrce is administered by Bill Woodin, long time member of the industry.
Expansion plans call for the opening of a branch plant in L964 in the State of Washingtono where Clarence Zornes will be in charge of the operation. He recently joined the company to prepare for this program as the new plant will be located in the center of the plywood manufacturing area where he gained most of his experi. ence.
"During 1965 an additional plant will be established on the East Coast after our Northwest plant is in full operation," said Dean Jones. "Our finish is polyester type resin which is absolutely dependable, durable and of the higest quality. During this era of automation it is essential to provide quality construction," he continued.

One of the outstanding features of the Downey Kiln Company operation is that it is so highly automatic it requires only 20 employees to operate the plant 20 hours a day.
Morqucrt-Wolfe lumber STltt in Long Beoch
In tlre February issue of the Calilornia Lumber Mercharu we inadvertantly moved
Marquart-Wolfe Lumber Co. back to their old ofrces in Hollywood by neglecting to change the address in their advertisernent.
The wholesale lumber firm is STILL operating, from their beautiful irew offices in the Edison Building in the heart of downtown Long Beach, Calif., at f00 Long Beach Blvd. Our apologies to partnerg Horace and Sterling Wolfe.
This is Bob McBrien
PONDEROSA PINE
DOUGLAS FIR
WHITE FIR
ANNUAI. PRODUCI'ON 60 MI[['ON High Altitude, Soft Textured Growth
MODERN MOORE DESIGNED DRY KITNS
Mqnufqcturer ond Distributor
INCENSE CEDAR
SUGAR PINE
LUMBER CO.

speciolized trucking for the LUMBER INDUSTRY
los Angeles - Oronge Counties
IMMEDIATE PICKUP
SPEEDY DETIVERY
LUMBER, HANDLING & STORAGE
storoge spoce to leose
-odjocent to Sonto Ano Freewoy-
RAymond 3-3591
ltines AYe. Trucking Service
ltines AYe. llUarehouse Co.
1200 Mines Ave. o Montebello, Colif. (on Union Pocific Roilrood Spur)
RAlt-TruCK-[Cr
We specialize in packaging for on-the-job shipments to your customer's specifications.
TlttlBERS tobhing
Fir in sizes 24" x 24"
con't find it . wc'll moke it
IHPA CONVENTION
(Continued lrom Page 54) posed revision would, in effect, simplify and strengthen existing standards govern. ing domestic hardwood plywood. Because of the many similarities between the domestic and imported product, IHPA officials pledged their support in the interests of simplification and standardization.
At the close of the convention. and with the emergence of IHPA as a national organization in its own right, association officials noted that it was their ultimate goal to achieve the maturity of older lumber and plywood trade associations, particularly in the commodity field with respect to uniform practices.
Arco Sqles Division Chonges
Pete Kepon, southern Cali{ornia sales representative for Arcata Redwood Company for the last seven years, has been moved to the company's general office at Arcata, according to Byron B. Miller, manager. In his new position Pete will be contacting eastern customers for Arco. His intimate knowledge of retailers' problems gained in his years of traveling southern California, Nevada and Arizona will be invaluable in working with the wholesale trade.

Pete is a graduate of the University of California School of Forestry at Berkeley. He has been active in 'wholesale lumber distribution since 1948. spending the first
eight years traveling the Sacramento-San Joaquin Valley territory.
Kenneth G. Conway has been named southwestern sales representative to succeed Pete. Ken will be callirrg on retaif lumber dealers in California from Bakersfield and Santa Barbara south. as well as traveling through parts of Nevada, Arizona and New Mexico. Ken has been active in redwood wholesale distribution in southern California for almost three decades, starting with the old Holrnes-Eureka Lumber Company in 1935.
In addition to being a knowledegable redwood salesman, Ken is an ardent sportsman. He spent the month of December catching up on duck and goose hunting.
Forest Products Division Formed
St. Regis Paper Company has announced consolidation of its western plywood plants and sawmills under a new Forest Products Division with headquarters at Tacoma, Washington. The company is the nation's seventh largest producer of lumber and plywood.
Prior to this move, three separate and essentially autonomous divisions produced forest products. They were the J. Neils Lumber Company with operations at Libby and Troy, Montana, and at Klickitat, Washington; Northwest Door at Tacoma, and St. Paul and Tacoma with operations at Olympia and Tacoma, Washington.

Tbe new division is one of six major divisions within St. Regis and is headed by William R. Haselton, vice president and Northwest regional manager. Charles L. Morey has been appointed manager of marketing and Richard P. Neils, general sales manager. Ofrces are located at 1019 Pacific Avenue in Tacoma.
The consolidation of the three oldline firms creates a national distribution for St. Regis forest products with concentrated sales in the Midwest. Sales are made through company sales representatives and wholesalers.
Although the name and organization are new, the division brings to the forest products field lBI years o{ know'how and experience derived from the composite firms.
Southern Pine Lumber Chonges Nome
The Southern Pine Lumber Company, a 70-year-old Texas firm, has changed its name to Temple Industries, Inc.
United States Plywood Corp. is in partnership with the new Temple Industries in the new Southern Pine Plywood operation at Diboll, Tex. Together they are building a large plywood plant for the combined efiort.
Arthur Temple, president, said the name Southern Pine Lumber Company will be retained and used as at present to describe the company's pine lumber division operations. He said the new name is necessary to properly describe the expanded scope and diversity of the organization, which now includes marketing of pulp and fiber products, gypsum wall board and other items not identified with pine lumber.
SPLC was founded in 1893 by Arthur Temple's grandfather, Thomas L. L. Temple, Sr., and first went into production in 1894. The firm operates two mills, one for pine lumber at Diboll and one for hardwood and pine at Pineland.
The raw material for both mills comes from company-owned forests. The Diboll mill provides much of the lumber'sold by a subsidiary company known as Great Texas Lumber Company.
NWMA Offers Associtrte Memberships
The National Voodwork Manufacturers Association is offering associate memberships in the association. The action was taken at NWMA's 37th Annual Meeting at Chicago in February. This is the first time in the history of NWMA that such membership has been made available. Any firm, corporation or individual who is benefited by and wishes to contribute to the work of the association and who is not eligible for regular membership may qualify for associate membership.
According to James E. Nolan, Secretary-Manager of NWMA, t'The addition of associate members will help to insure the suc' cess of industry programs which require the support of suppliers. Many supplier firms have attended association meetings in the past by invitation and have contributed gready to the discussions." Application should be made to the National Woodwork Manufacturers Association, 400 West Madison Street, Chicago, Illinois 60606.
Large diversifted stocks of foreign and domestic hardwoods -our yard.
. Prompt delivery byour trucks
o Immediate service on "will calls"
o Complete milling facilities
o New, modern dry kilns
o Centrally located
. Competitively priced
WOOD AND WOOD PRODUCTS PROMOTION FUND
(Continued, lrom Page 6l) advertising on radio, television, in trade magazines, newspapers, and on billboards eaery month. We could have a permanent management and union training school. We could have an annual wood products show that could attract thousands of people. We wotild, really haue a true o'wood information bureau."

RYAN: If anyone doubts the value of promotion, all he has to do is to look at the success of the PIPE promotion and the Plasterers' Institute. Did anv of vou catch their commercial the other night that was directed to members of school boards? Hell. after listening to that a school board member wouldn't consider using wood in anything.
BAUGH: People complain alout not having qualified help-good salesmen. I'd like to see a fund big enough to support a school where people in the industry could improve their knowledge and skills.
CUTLER: Gentlemen, I see that our time is coming to an end. Would one of you like to sum up, or do you have any last remarks?
this promotion fund as being something that belongs to everyone in the industry. We think that as time goes along everyone is going to benefit from the advertising. What we want to see is more contracts with such clauses so that the industry as a whole will have the money necessary to do a thoroughly effective job of promotion through the Wood Informa,tinn Bureau ol Southern Calilornia..
McDONAID: That is why we've estab. lished an entity-a name for the sponsoring body that everyone can join: the "Wood Information Bureau of Southern California." I suggest that anyone wanting more specific details than those presented here today call WIB at HUntley 2-529I; or write Jim Cooper at Wood Information Bureau, llll Wilshire Boulevard. Los Angeles.
COOPER: I'd like also to mention, Dave, that I am available to appear before any group to tell them in detail what we're doing and how this whole thing came about. In other words. we're anxious to create enthusiasm and to receive constructive cornment from people in the industry.
CUTLER: Nick, any comments from the Union's position on this fund ?
BAUGH: Yes, I'd like to reiterate that so CORDIL: Yeso we've seen and heard the far as this group is concerned, we think of advertising program and we're one hun-
dred per cent in full support of the pro' gram that this advertising committee has prepared through Cooper's organization. We believe also that when-and we hope there will be more-additional funds are established in other contracts that they could easily be merged into the Wood Information Bureau so that we end up with a single effective promotion here in southern California. We will help wherever we can. I'm aware that increased business is the final objective of wood promotion and let's face it, employment-sustained increased employment-has got to depend upon increasingly healthy industry condi. tions,
CUTIER: Gentlemen, I want to thank each of you for being here today. I'm sure that our readers will find your remarks most informative.
(Ed. Note: Reprints of this round table discussion are available to our readers by calling or writing t}e editors oI the Calilornia Lurnber Merchant, Specific inquiries as to the Wood and Wood Products Promotion Fund described in this discussion should be directed to members of the committee, or to Jim Cooper, Wood Informa. tion Bureau, 11ll Wilshire Boulevard, Los Angeles 90017, or by phoning HUntley 2-529L, Los Angeles (Area Code 213.)

New Fmodurct FnoffEts
Tub-Shower Recess Ponels
Homemakers looking for a way to add a decorative highlight in the tub-shower area will find new 5' mural panels, of plasticfinished hardboard a practical solution to the problem.
Shown is the Catalina pattern, one of nine scenes and designs in a new line of plasticfinished Marlite paneling. Available in 6'x5'and 5'x6'panels that are ideal for onepiece paneling of standard 5' bathtub walls, the murals feature hand-crafted gold artwork on a white background. The murals have a washable plastic finish that is highlyresistant to heat, moisture and high humidity conditions.
The 5' width eliminates the necessity for division moldings, provides an uninterrupted
picture and a nicely-arranged bowl of flowers.
Home owners are "softened" for added improvements when they see the cheerful appearance of a room corner like this and learn that the factory-finished paneling can be maintained by occasional wiping,
"Sample selling like this example puts the dealer in a prime position to move from bundle to carload sales, just by applying the principle to many prospects, reaching them by advertising, direct mail, telephone or house-to-house calls.
"Customers who come in for advice and suggestions also are eager to hear ideas that will help them upgrade their homes at low cost. Iligh-style woodgrained hardboard paneling in many cases is exactly what they've been looking for."
Closet Acts os Displcy
A display closet will prove to be one of the most effective pennanent showroom exhibits. It can be used as a showcase for all types of new closet hardware, as well as sliding and folding doors. This display closet also illustrates the beauty and natural fragrance of a cedar-lined closet.
Drowing the Line
Panel accents recess.
wall scene, and reduces installation costs. Matching white end panels also are available to lumber and building material dealers for use with the murals. This plastic finished hardboard paneling can be installed right over old, cracked bathroom walls, The paneling can be damp-wiped clean.
Room Corner Disploys Con Meon Big Tickers
A sample, like a room corner, can lead to the sale of materials for improving an en- tire room or several rooms, says D. J. Moore, Masonite Corporation's manager of building products sales.

Take a room correr like the one shown. Situated in a living room, it was plain and uninteresting. Now it is full of life ind functional, too. Any alert lumber or building supply dealer can suggest a ,'try this for s_ize" routine, and with good follow-up sell the materials for much more than a room comer, says Moore.
In this case the owner simply added three elements: An attractive woodgzained hardboard wall, Masonite Royalcote in Honeytone cherry; a good looking desk, chair and lamp; and a bit of decor in the form of a
The serious young artist, absorbed in her work, enjoys having a wide expanse of attractive oak floor as her drawing board. Because wood is a natural insulating agent, the floor retards heat loss greatly, remaining warm and comfortable to the touch even in winter, according to authorities on home planning. And despite its strength and toughness it has a degree of resilience that makes it easy on the feet.
For these reasons handsome oak floors are particularly desirable in basementless homes built on concrete slabs. They also are an ideal choice where floor-to-ceiling window walls are used, as here. Unlike materials which fade when subjected to sunlight, hardwood is virtually unaffected by such exposure.
If desired, a portion of the interior can be left uncovered so that the home handyman can see how the tongue-and-grooved pieces of aromatic red cedar closet lining fit together to form a strong "weld," A wellplanned display closet can be a miniature "idea" center for the handyman.
New Durolock Design
A new Duralock knob design to compliment Early American or Colonial architecture has been announced by Dexten Lock Division of Dexter Industries. Inc.. Grand Rapids, Michigan.
Designated the 7100 series, the new knob is available on Duralock locksets providing a rang'e of sixteen functions for residential, commercial and institutional buildings. Knob is 2L/e" diameter. rose is 2 9/16". Standard backset is 23/e"i and 2s/+", 3V+" backsets are available. Extension links for 5",70" and 18".
Finishes available incluCe Polished Brass, Satin Bronze, Oil Rubbed Bronze, Satin Black, Polished Chrome and Satin Chrome. Write Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Avenue S.E., Grand Rapids, Michigan.
Room Corner Display.Mioo-Guqrd Sqw Choin
A new cutting chain featuring a unique guard link for added safety u'hen limbing or salring small diameter pulpwood is being marketed by Omark Industries, Inc., u'orld's largest manufacturer of saw chain.
Called Olegon Micro-Guard Saw Chain, the new product is being introduced to the U.S. after two years of successful use in Canada.
The speciai feature of the chain is the unusual guard link which produces smoother and safer limbing and reduces the danger of kickback. Initially, the chain wilt be available in .404" pitch in .058 gauge and .063 gauge.
"We are confident that all pulpwood cutters will be impressed with the smoothness of this chain's opelation," said John Kent,
Chain has safety length.
salv chain ploduct manager for Omark. Omark also manufactures fastening, dlilling and sarving equipment for concrete and masonry and insul-pin stud welding equip-
ment. Home offices are in Portland, Oregon with factory branches located from coast to coast.
Alder Totem Poles
What's new in alder products? Totem poles; no less! Carved in the Pacific northwest for display in New Zealand!
Dudley Carter, famous axe sculptor, of Bellevue, Washington, has completed a ?-foot symbolic totem, using a large red alder log. After treatment with weatherproofing compounds, the poie will be shipped to a Rotary Club in New Lynn, a suburb of Auckland.
The donors are four Rotary Clubs in the Seattle area. It will be displayed in a city park.

ASSOCIAIED REDWOOD TIlIttS
Redwood From Reliable Mills

P.O. Box Y, Arcolo
Trt{Xz 707-827-0433
Phone: VAndyke 2-2416
Bill Brouning
Twenty Inch Bond Sow
Los Angeles LCL Yord
o Dry Aye & Blr
o Fence lflqferiols
o Gqrage Door Siding
Comet Industries Corp.'s 20" Band Saw, part of the Davis & Wells line of woodworking machinery, features new cabinettype base and attractive modern design, combined with superior operating features and trouble-free service.
Rigid cast iron construction (weight with motor approx. 845 lbs.) guarantees that this Ba^nd Saw is rugged enough for the heaviest production jobs. The extra-large, surface ground table (26"x26") tilts to 45 degrees om machined and graduated quadrants. Cast iron, ball bearing, 201il," disc wheels, the unique semi-floating upper wheel and spring tensioning assemblies, and superior ball thrust guides all assure perfeet adjustment, precision cutting and longer life,
Every moving part, except actual cutting portion of the blade, is guarded, the upper and lower wheels being completely enclosed.
o Green Commons
o Bender
o Lqth
Also Direcl Rqil ond T&T Shipments
7257 Telegtoph Rood, los Angeles
OVerbrook 5-8741- PArkview 24593
Norm Voelcker Corl Duproy
Ken Slrqwser Lorry Kennington
Write Comet Industries Corp., 2043 Imperial Street, Los Angeles 21, California..
Evoluoting Moinlenonce Producls
A new, 8-page, illustrated booklet that describes how to evaluate maintenance products has been published by Foster D. Snell, Inc,, New York, N. Y., chemists, biologists, and engineers.
The products covered in the booklet include: general purpose cleaners, cleanerd-isinfectants, floor polishes and carpet shampoos. These are evaluated for their effectiveness against a wide variety of common soils such as oil and grease stains; pencil and crayon marks; and natural pedestrian traffic.
Copies of the book are available, at no cost, upon request to Foster D. Snell, Inc., 29 West 15th Street, New York 10011, N. Y.
Lumber Yard,Truchs LMdd Witbutt Dt@ For
GATLEHER HARDWOOD CO.
BON N INGTONLUMBER co.

Royclcote ll4oinlenonce

New production teehniques have enabled Masonite Oorporation to improve the appearance and maintenance qualities of its Royalcote woodgrain line, according to Robert Gillis, merchandise manager.
The panels now have a medium gloss. This may be heightened, Gillis suggested, by applying a paste wax and buffing it to the desired luster.
While ordinary maintenance is carried out by an occasional damp wiping with a sponge dipped in water or water and detergent, common household stains yield readily, also.
Wax crayon, lipstick, oil and grease should be wiped of with a soft cloth followed by an application of carbon tetrachloride, a common household cleaning agent.
Remove alcohol stains, household bleach, vineg'ar, most ink and mercurochrome by swabbing with a damp sponge or cloth dipped in water containing a mild detergent. Eliminate pencil marks with a nonabrasive eraser.
Royalcote woodgrained panels are Ve" thick hardboard especially designed to resist denting and abrasion and processed for high fidelity reproduction of the woodgrain by a lithographic process. All have coloreoordinated grooves. Color-matched nails for installation, putty sticks for touch-up and wood or metal moldings simplify application and give top appearance.
Driver's Guide
A new "Driver's Guide" has just been published by Detroit Diesel Engine Divi-
CAIIFORNIA
LU}TBET
IIETCHANI sion and is being offered to operators of Series 53 and Series 71 engines in highway trucks and tractors.
Covered in the new handbook, which is pocket size for maximum convenience, are lacts every driver should know about his engine's features, operation and lubrication.
Well illustrat€d with photogtaphs and charts, the material presented is concise, and easy to read. When applied in actual driving experience, these tips should lead to more profitable, longer-life use of equipment.
The '"Driver's Guidet' can be obtained from Detroit Diesel distributors or dealers or by writing the comPanY.
Write: Service Publications Dept', Detroit Diesel Engine Division, 13400 W' Outer Drive, Detroit, Michigan 48228.
Pcint Sproying Gotolog
A new catalog has been announced by the Sprayit Division of firomas Industries Inc., Louisville, Keotucky, manufacturers of portable paint spraying equipment and air compressors.
fire new 20 page brochure details the en- tire Sprayit line including home owner, farm and suburban plus commercial a,nd indushial outffts. Fourteen models are shown, each having an individual page complete witJr specifications and descriptions. Applicable accessories are also shown with each unit.
Two pages are devoted to Sprayit's extensive spray gun line. A unique guide in gun selection, according to cornpany officials, is the "Sprayit Gun Selection Chart". It lists all gun featur.es in a comprefrrensive, easy to read form that makes pieking the
right gun a simple task for the reader.
The catalog also describes a,nd illustrates the Sprayit accessory line. A "Hanrdy Spraying Requirements Charf,', spells out in charb form, the approximate amount of paint needed fo,r various interior a^nd octerior applicatio,ns, plus correring capacities and drying times. A new innovation in assisting both buyer and seller, is an illustrated glossary of terms co,mmonly used in association with spray painting equipment and air compressoTs,

Seosonql ltems
Dealers can spnr impulse sales by creating a special section for seasonal items, according to an Aromatic Red Cedar Closet Lining Manufacturers Association director.
Since many dealers feature seasonal items in their newspaper advertising, it would be even more effective to tell the
reader to look for the item in this special section. It could be given a name, such as "Big Value Aisle."
Director Lee Seabolt points out that many homeowners will be looking for moth-repellent storage space in the weeks ahead as they go to Put awaY winter clothes and bedding,
"Lining a closet with cedar is a natural handyman project at this time of year," he asserts, "and it is an easy thing to suggest to the home handyman in advertising or an in-store display."
Regular customers also would appreciate arspecial section for seasonal projects, Seabolt adds, because so often a homeowner needs a t'reminder."
Since an average closet can be lined with aromatic red cedar for approximately $50' it fits into the budget of most weekend carpenters.
products imported
HAYNES SATES COMPANY
monufocturers representotiv€s ond imporiers of *plywood '*doorskins *lumber *hordboord*
HAYNES
Coble
Lew
BOSSES NIGHT GAI.A
(Continud lrom Page 14)
theme, "Around The World," for their big social event of the year. In keeping with the idea, all decorations, entertainment and number-one door prize of two round trip, all expense, tickets to Las Vegas exemplified the spirit of travel.
During dinner and the seven-act vaudeville show four-piece combo furnished dance music. The South Bay Sweethearts, with Virginia Fiorello headlined the show, which took the audience 'Around The W'orld' in 80 minutes.
Past presidents of the club were hostesses
for the evening. Violet Neal thanked the members of the various committees and in particular Hazel Tandy "who worked so hard securing the more than 25 beautiful and practical door prizes" which would be won by the men only. Dian Darnold and Peggy Mottola also received special mention for their hard work. But the big event of the evening was when prexy Violet Neal (of all people) won the [,as Vegas excursion,
Moore Dry Kiln Chonges
Two changes in management at Moore Dry Kiln Company of Oregon have been
announced by Willard R. Kelley, president.
Cameron J. Warren has been elected by the company's board of directors as a vicepresident, and Mrs. Janice J. Schuette has been elected assistant secretary and assistant treasurer.
Warren joined Moore Dry Kiln Company of Oregon in 196l and Mrs. Schuette joined Moore in 1952.

In other personnel changes, Harry C. Chowning has joined the sales stafi. Chowning will work in Moore Dryer sales.
Moore Dry Kiln Company of Oregon, manufacturers of drying and handling systems for the forest products industry, is located in North Portland.
For residential or commercial, the rich, natural beauty of thege distinguiehed woods ie ever-popular.'Have your wholesale distiibutor contact us abour these and many orher handsom";:I:;:lvarieries.

SIXW YEARS
years and they have grown with t"he area. bey, president of Arcata Redwood_Com-
(Continueil lrom page 4) ooWe are a service institution and we know pany. Dave hag been associated with George I or rumber is beins stocked. A ru, rine or
wall surfacing *if b" carriedo along with in this area," said Roy Brenkman. new capacity Dave will be responsible-for p-aint, hardwire, tools, plywoods- "ttd p.tt- Need nails? Or what have you on tap inventory control and sales coordination, dr. Aggt"g"tes, pipe, sand and roofings ,fri. *""1-""a? Corona Lumber *iii-h"il lgrking very closely -with Miller and with I will be available for thesmall operator.as y., pr", y"* job and furnish "o"ry ii.ri all,phases of the produ"tioT-i"p1m-l_1,t'.^ I well as the contractor. The customer mill- i,ri*i.- -ii"i* at the lumbe*up"#"ri."i. ,,I1". "lototed a sincere "thank y:1" :: I ing facility will be in constant use cutting all his Arco customers who have been so I to size materials for small and large job thoughtful and cooperative during his years I sites. Dove Wheeter ppmoted in the sales office. Dave's position_ in _the I
These retailers, Terry Ware, Roy Brenk- sales office has been filled by Ken Lauden' I man and Ross Wall, 'know their lumber Dave W'. Wheeler has been promoted to schlager, who has been handling local sales I and their community. All are active and the newly-created position of production and export for the past ten years for Arcata I have lived in the Corona area for many coordinator, according to Howard A. Lib- Redwood Company' I
I

FINGER JOINT SHAPERS AND ASSEiiStY IAACHINES
PANEL SAWS,/ CUT OFF SAWS
BAND NESAVRIP SAWS
JOINIEN STANDS/CON.
VSYORS/GI.UE PUMPS
BORING AAACHINES
CI'STOAA MACHINERY
NEW ,IAN PTANERS AND MATCHENS
new wqrehouse fqcilities for complete
5AtE5 & SERVICE of moior lines of woodworking mochinery for the remonufocluring trqde
WE ALSO HAVE USED MACHINERY
TRI .STATE MACHINERY OF

CALIFORNIA, INC.
2820 tEoNls BtvD. tos ANGEIES 58, cALlF. P.O. BOX 58668 PHONE 583-X)77
lle speclallze ln F0REIGN and D0IIESIIC HARDWOODS & S0fm00DS. Give us a caII:
Mynond 5-5501
Wbolcsale Distrihunrs
FOREIGN AND DOMESTIC
HARIIWOODS
HARDWOOD
MOUTDINGS
Cleqr Oqk Thresholds
Rod and SpirolDowels
PTYWOOD
Wood Filrishes, Gluer qnd Hqrdwood Speciqlties
known for: QUALITY o DEPENDABILITY o SERVICE
one to tuso
5 Carlow Gompany
Warehouses
to Scwr All Sourhcrn Colifornio Dcolcrr *
l7O3 N. 8lh Srloct COITON, Colifomlo
TAlbot 5-0672
I l38l Brodley Ave.
PACOltlA, Colifomio
EMpire 9-5208
738 Eosi 59rh Sft,ccf
LOS ANGEIES, C,olifomio
Plessonl 2-3137
6807 tflcKinley Avenuc
tOS ANGELES, Collfomlo
Pleoscnt 23136
25lO N. Chico Srrrcr
EL XIONTE, Collfornlo
Ollb.tt *734'!t
CUmbrrlond 3-3303
ilon8ril D00ns
lor Errrt Usr .
il.f0l! Intrnhrilublc Prrrh
Entrnco lloocll ftTrs
SE00RC0 Lcwcn & Golonial-ilodern Hardwood flush Panel lloors *
FrusH 000nstsH-t{illoGtl{r -Bnc[r{ts01{lTE-BtEcll *
flR PIYW00DIAPTIIESE PTYW(I(ID *
NORDCO DOORS
touvER Doots
3 PANET DOORS F.3
FOUR PANEI RAISED F-,|/t
X.BUCK FRONT DOOTS
sAsH DOORS F-t3
RA]SE PANET TOUVER DOORS
SCREEN DOONS
FRENCH DOORS
DUTCH DOORS
FANCY FIN DOORS (ENIRANCEI
r.ouvER EUNDS
MONTERIY WPE DOOTS ..SOUTHERN AIR'DOOTS
Estobllshcd 1896
WHOIESAI.E ONI.Y
Furniture Industry Suruey
Who are the users of wood and wood products in the Los Angeles furniture industry? How much wood does the lurniture industry use? How do these wood users get their wood raw materials? These and other questions will be answered by market research now underway by the U.S. Forest Service seeking ways to help get western hardwoods to market.
The U.S. Forest Service experiment station at Berkeley, California has assigned a team of economisls to study the Los Angeles furniture industry. More than 1,000 questionnaires have been mailed, and 50 firms selected at random have been interviewed. A group of selected wood wholesalers, importers, mill representatives, lumber brokers, furniture distributors, retailers, and designers also will be interviewed to identify their particular role in marketing wood products.

George D. Frazier, in charge of forest products marketing re' search at the experiment station, heads the study. Consultants are John H. Weber, professor at the University of Idaho, studying the problems of entering the market with new wood products or new species; and Kenneth MacKenzie, a graduate student in business administration at the University of California, who is studying the structure of this wood raw material market.
"From the returns to our questionnaires," said Frazier, 'owe hope to be able to estimate, by wood species, the amount of wood and wood products used in the Los Angeles furniture industry and how this material moves to the furniture producers. The em' phasis will be on lumber, veneer, and plywood' This information will help indicate the size of the market for wood products."
Furniture manufacturers were asked about the type and style of furniture they make and the number of employees they have' Their buying habits were quizzed: From whom do they buy, how often, and how much ? Does the manufacturer buy wood directly from the mill, lumber broker, mill warehouse, importer, or from whom? How often does he buy wood products and in what size shipment does he take? Small lots, truck loads, or carloads?
The producer of wood products may enter the furniture raw materials markets at several levels: the furniture designer, the furniture manufacturer. the lumber broker. the wholesaler of wood products, the distributor, the retailer, and the importer. He must know where decisions are made in moving products from the producer to the consumer. This study of the Los Angeles furniture industry is seeking to determine who the producer must talk to if he is to be successful in marketing his product.
To sell his product, a producer must first know the size of the market. He must know the questions potential customers will raise before they are willing to try his product and an evaluation of the resistance to new products is necessary for successful prod" uct promotion.
Group Cited for Public Affoirs
The National Lumber Manufacturers Association has been declared the winner oI a "Distinguished Achievement in Public Affairs Award" by the Chamber of Commerce of the United States.
For its legislative efiorts and related activities on behalf of a more favorable economic climate for private enterprise, the lumbermen's association was one of only two national organizations honored in the Chamber's first Public Affairs Recognition Program.
Entries in the competition were judged on the basis of political participation and actionl economic education; and legislative action and information.
Formal presentation of the public affairs award was made during the Chamber's Third Annual Association Public Affairs Conference, February 5-6 in Washington.
5A!E5:
Old Growlh Redwood, Shorts P. E. T. Green Commont, Dry Uppers
G A< R Lumber Co.

Kiln-Dried PINE WHITE FIR INCENSE CEDAR
corflPtETE cusToM ftllttlNc
Lorge Timberc qnd Wide Sizes
Our Speciolty
Box 156 Fred Gummerson Cfoverdqle TWinbrook +2248
PIACERVIIIE TUMBER COMPANY
P.O. Box 752, Plocewille, Colif. Monufqcfurers
SPEGTALIZING IN ROOF DECKING
Telephone: Plscervill+-NAtionol 2-3385
DEPENDABTE
BOHNHOFF IUMBER C0., Inc.
V/HOLESAIE DISTRIBUTORS HARDWOODS SOFTWOODS
PTYWOODS ..BOLUMCO''
OFFICE & YANDS | 5OO So. Alomedo St. Rlchmond 9-3245
tOS ANGELES 2I
RICCI & KRUSE tUft[BER CO.
WHOTESALEJOBBING
Speciolizi,ng in
KIIN DRIED IUMBER
Ponderoso qnd Sugor Pine
Cleor Fir qnd Redwood
HAWES 5T. & ARMSTRONG AVE. SAN FRANCISCO 24 Mlssion 7-2576
oolllixed, Load,s a Specialty"
'tustom Seroice lor Eoery Order"
Ponderosq & Sugor Pine Douglos Fir White Fir Cedqr
SPruce 3-4931
PETALUMA, CALIF. P.O. Box 997.PO:tet 3-1545
SPECIALIZING IN INDUSTRIAT CRATING MATERIAIS Cuslom Milling lndustriol Cul Stock Decking Stqrter Boqrds
8713 Clelq Street- Downey, Cqlifornio tCt & Direct Mill Shipments WAlnut 3-1264
P.O. Box 3155 o Phone 415 PL 6-7lll
PINE and FIR SELECTS
BIGGER STICE OF THE DOTTAR
(Continued,
Page 8)
the possibilities for and draw up a plan to promote home ownership.
The Committee will be charged with:
(I) Research of the problems and development of the possibilities of home ownership promotion.

(2) Study improvements in home design, Ieading to reduced in-place costs.
(3) Develop a conscious recognition of obsolescence.
(4) Support efforts of NAHB and others to reduce the disproportionately high cost of land.
(5) Recommend unification of procedures, improvement of appraisal methods, and reduction o{ closine costs.
(6) Explore steps to improve markets for used hornes, thus encouraging people to "trade up."
(7) Look closely into other types of construction (schools, churches, etc.), offering greatest potential for increased use of forest products.
(B) Assist in amendment and updating of building codes and restrictive fire insurance measures.
Obviously this ambitious program looks well into the future, and requires the cooperation and active assistance of all national and local groups and industries interested in increased use of their services and products in the building of new homes. There appears to be an opportunity for everyone whose livelihood is dependent on the home building industry to contribute to its success.
And who will benefit from an increase in single family home ownership? To name
a few-the realtor, the land owner, the appraiser, the insurance man, the bank, the title company, and the fellow who makes, distributes and sells the materials which provide more house, pool, driveway, fence (or even dogs) for the family. Is this bandwagon one that will profit the building materials distributor? Give it somethought. It might pay dividends to take the lead among your local interested groups, Incidental intelligence about Hawaii: the climate (dry) is perfect, the golf course (except for those water holes) perfection, the swimming (fresh water pool73o, ocean 78o) ideal, the food gourmet, the service impeccable--and those Emperor size double beds! Wow! And the magnificent Sheraton-Maui is within 5 minutes walk of the Royal Lahaina, in case you wish to have your mai-tais (an alcoholic beverage) mixed by a strange bartender. The best we found was at The Pioneer in Lahaina Villaee.
190 North Willow P.O. Box 415, Riolto, Cqlifornio Telephone: 875-2060

CtAttltllD ADYEtTtSlNG+olrion Wot.d l2.OO por ltnr, mlnlnum t4.5O. All ofi.? S3.@ prr linr, mlnlnum tt6.@. lwc llnor ol oddor lycur o&nrr cr our bcr nunbrrf counf !r ff. lln.. Clclng dob fcr copy t3 th. 20dt.
POSITION WANTED
CTASSIFIED ADVERTISE'tiENTS
AGGRESSIYE BETAIL MERCIIANDISER ?::i*: T"lasem,elt ,position as manag'er or assisting manage- ment. Expenenced in line. yard supervision, sales promotion, adv-er- tising, purchasing and all phases
Names of Advertisers in this Department using a Box l{umber cannot be released. All inquiries and replies should be addressed to Box shown in the advertisement, c/o cLM, 412 West Sixth st., los Angeles 14, calif.
EQUIPMENT FOR SALE
PANEL FINISHING EQUIPMENT
Schmutz 50" Rubber Roll Top Coater. Spare application roll. New 1958. Excellent condition-.-.-.. --..-.. -.-..S3,500
EXPERIENCE
like to relocate with medium to raig; -ii*tiil in'"-ortrrer' cau- fornie area. Fully qualified and best-reterences. Address Box ?b. 20 YEARS EXPERIENCE management & sales. Would like jo;b in either. Familiar with desk and 6utside sales. Wholesaf" O ietaii. Some hardwood o<perience. Call GE 4-4688 (Long geach) or address Box 83.
HEIP WANTED
SALESMAN for established whoresale lumber firm speciarizing in LCL to manufacturers and industrials. Must have orair clientei6 in so calif' and sell softwood and hardwood. we have oo" o*r, .ill- ing facilities and distribution yard-two million ft. i".ri""V. Salary, commission a^nd incentivl plan. Replies confidential. Ad_ dress Box 82.
LACO IS LOOKING FOR an experienced outside lumber sales_ mal. Salary commensurate with ability. Reply by mail t" C"""g" Jayka. Give resume in first letter. LACO f,o*Uu" C".,- rSOOi--n. Nelson Ave., City of Industry, Calif.
ASSISTANT MANAGER, progressive Central California line yard organization has excellent opportunity for aggressive sales_minded lumberman. Good advancemint possi[ilities,-iisurance and pension plan. Send full information to liox ?9.
MANAGER for established cooperative buying organization to pur_ dtase lllding materials and hirdware p"oau-"X ior retail lum'ber_ 1yds. Mys! be experienced. Wage plus. Northern S.f. B";tG;. Give statistics. Address Box 80.
OPPORTUNITY: Repidly expanding So. Calif. line yard operation pnmartly interested in volume lumber shipments is looliing for young and exceptionally- bright personnel bffice exp"rience,-saies experience, and preferably somc administrative or executive ex- perience is -necessary. We are interested in men who are pl;;rtr; to move and we have no intention of trying to influence a mr; a;leave his present employment. please addiess reply to Box 69.

BUSINESS OPPORTUNITIES
FOR RENT: near-new 3-bdry desert home, palm Springs vicinity. C_ompletely fulmshed, heated pool, 2 blocks Tamarisk- Corintry CIu[. llSO qe1 wk. Special trade discount-EVo, EVa & Z%. Ben Davis, PlWall Products, AT 5-2858, or John Coons, Sommerville plywood, GR 7-1772.
FOR SALE: Wonderful business opportunity. Lumber & building materials stores. One main yard, two branch yards. Situated in San Joaquin Valley, halfway between Los Angeles and San Francisco. Address Box 81.
Grenco Roll-type 60' Drying Oven. A. B. Dick qtartz lamp heating tables .---..---...S3,500
LAMINATING PLANT
Bell Electronie 54"xL2A" Laminating Press. 6" opening. 40 K. W. Glue spreader. 24' live infeed belt. Flying cut-ofr saw. Excellent condition -...-....--...-.-.....S19,800
Diamond Jump-type Defect Saw .........-..-.............$400
Industrial Jump-type Defect Saw ..-..-..-...............$b00
Diehl f99 Straight Line Rip Saw. Carballoy blades...-....-..-..S3,500
Solem 49" 8-Drum Double Deck Sander. Roughing drums 26 H.P. Finishing drums 15 H.P. ..-..--..-..-.......910,000
Clary Component Cutter for rafters and truss cutting. A real production machine. Same as new.--......--.-.-. .$5,000
OTHER PLYWOOD & SAWMILL EQUIPMENT AVAILABLE DIAMOND LUMBER COMPANY
P.O.
FOR SALE: Forklift, Hyster 4000 lb. with Pneumatic Tires... $1950. Capital Lumber, 200 So. 36th Ave., Phoenix, Ariz., Phone AP 8-3584.
SORTING CHAIN, 16-ft. by 80-ft., with Roller chain two sides, 10 HP gear-driven motor, built in sections for easy moving, cost over $10,000. Price F.O.B. our plant-Downey, Cal. 92,000. Downey Kiln Co., TO 1-3116 or SP 3-2603.
EQUIPMENT FOR SALE
1- 11 ton Gerlinger Fork Lift
1- 9 ton Hyster Fork Lift 1958
38 ton Gerlinger Fork Lift
2-71/h ton Hyster Fork Lift
l-7y2 ton Ross Fork Lift
1- 4 ton Ross Fork Lift
1-!Ya Hyster Fork Lift
May be seen at MacKay Mill Service
822 69th Avenue
Oakland 21, Calif.
Phone 638-9428
HEAYY FORK.LIFT TBUCKS
RENTAL AND SAI,ES
MacKAY MILL SERVICE
NEptune 8-9428
822 - 69th AvenueOakland 21, Calif.
FOR SALD: one 40-keg nail bin; one Autocar Truck & Trailer. Call: NEwmark 9-0892 or KEllogg 2-2506 (aten" code ?14).
FOR INVENTORY FILL.INS

BUYER'S GU IDE
tos ANGETES
Lumsrr AND lun!il ?IODUCrS
Al Prirco Compony.--.----..---------.-..SPrucc 5-3537
Afpinc Forcrl Produclr --------7761811
Ancricon Hordwood Co..-..----".-..-....Rlchnond 9-4235
Angclur Hordwood Compony--.......-...-..l.Udlow 7-6168
Arcolo lodwood Co. (Ken Conwoyt....W$rter 6-4848
Arizono-Cql Pinc Co. ----------873-5390
furociolod Rrdwood lAilh.----...-...OVrrbrook 5-E741
Alfsr tumbcr Co..----------.-.-..---------lAditon 7-2325
Avclon A{oulding-.---.---.----....-.....---.---.----DAvir 9-.{l I 5
Bock [umbrr, J. Williom...-..--..-.---..REpublic l-8726
Boscr & Co., lnc. ..-...WEbslcr 8-6261
Elonco lurnbrr Solor Co. .....-.-..-.----CApitol 5{246
Blir Lumbcr Co., Inc.".......Mymond 3-1681-3-3454
Eohnholf [umbcr Co., Inc..--...--.--.-..Rlchnond 9-3245
Brolrch-Brodlcy Wholcsole Lumbcr.---.---(7141 563-8719
Brooks-Dodge [unbcr Co......--.---.----OVerbrook 5-8650
Brucc Co., Inc., E. [..-.-.....-...-.---.--.--.-----SP:ing 2-2431
Brurh Indurlriol [umbcr Co..-.-...-----RAymond 3-33O1
Col-Pocific Solcr Corp. -.------685-6450
Ccnlrol
Gcorgic-Pocif ic Corp. {Plywoodl.-..--..RAymond 3-9261
Gcorgio - Pocilic Corp.-.---..-.---.--...--.TRiongle 7-55.{3
Gctz 3ros. & Co.---------.--.--.--....--.-....-..SYlvon O-1767
Globc Intcrnotionol-.-.-...........--.-.----.-.-.---UPton G6456
Grcol Wcrlcrn Lumbcr Corp..........-------SPrucc 3-4931
Grovc Wholerolc lumbcr Co,---------..PRorpcct 2-6568
Hollinon Mqckin Lumbcr Co.------.----.....ANgclur 3-4161
Hqnsen WholesolE lumber Co' ..--.--...-.(213) 783'7510
Hcdlund Lumbcr Solct-- --...685-,1090
Hcxbcrg tunbcr Soler..------.--.....-..-----rrturroy l-6386
Hlll tumbcr Co- O. &---.--..-.-..-lAynotd 3-0243
Hobbs Woll Lumbcr Co., Inc......-.------.........685'8731
Hoover Co., A. t.-------.-....-.-.-.-.------CUmbcrlond 3-9078
Huff Iumber Compony.-.-..-----------.-..-Plymouth 5-8191
lndcpendenl Bldg. Motcniob Co......---.-.SPrucc 5-2335
nlerslofe Conloincr Corp.......-.--.------ -------...JE 1-6758
Jewoll Lumber Solcr.-......---.....--.-.-..----FRonlicr 8-8292
Johns-Monville --.-...-..DUnkirk 5-0595
Koibob Lumber Co. (Rich Tuckerl ---..-.-.-.------.546'7290
Lo:hley, Dovid E.....----.-.----.---.-.-.-......CHoprron 5-8805
f.. A. Dry Kiln & Storogc, lnc..-..-.------ANgolur 3-6273
Lcv Lumber Co. .--.--.-------..--..----.-..--.-tUdlow 8-3036
tos-Col Iumbcr Co.--.--------------....-.--------[Udlow
Mohogony lmporting Compony--.-.----.MUrroy 2-28O1
Morquort-Wolfe Lumber Co. 775-2593
Mercury Hqrdwood Lunber Co. -....--.ANgclus 2-1 123
Mullen lumbcr Co., Floyd ----628-5518
Mufuol Moulding ond Lumber Co..--.----FAculty l-0877
Ncimon-Rced [umber Co.--...-..........TRionglc 3-1050
Ncth [umbcr Sqlcr, A. W...--.-...--..-..TRion9lc 3-2663
Olivcr Lumbcr Co.---------.---.-...-..-...RAymond 3-0O53
Orgood, Roberl S.------.--..---.-..----.--...---OUnkirk 2-8278
Owen:-Porks Lumber Co.----------.-..-.-.----ADons 2-5171
Oxford tumber Co., Rcx.....------- -.-..--.------f7 5-3633
Oxford Iumber Co., Rcr--...--.----....-----.---.---.--835-285,{
Pociic Flr Solor-.-.--.-..-.-.--.....----.......-.--l\ Urroy 2-3533
Poclfic [umber Co., Thc.---....---.....CUmberlond 3-9078
Pocific-lviadiron Iumbcr Co....-.-....----.-SPrucc 3-2292
Pon Ariof ic Troding Co., Inc,--...----.-.Rlchmond 7 -7 521
lolrcr Compony, Al--.--..--.*----.SPrucr 5-3537
Pcnbcrlhy Lumbcr Co.-.-.....----..---.-.------tUdlow 3-451 I
Pinc Ridge tumber Co. -------.--.EDgewood 3-5271
loy Forcrl Producb Co.....-.--.-.--.----Tliongh 3-1t57
Rygol tumbcr Solcr.....-.-....-..-------------SPrucr 5-3211
Sonford-lulicr, Inc. .-.-------.-----rllninrlrr 2-91 !l
Shivoly, Alon 4..-...-.....---..--.-----.-..---.CHoprnon 5-2Ot3
Sirrro Lumbcr & Plywood, Inc..-......----flionglc 3-2111
Sinmonr Hordwood lumbrr 6..--..------.S?rucr 3-l9lO
Soulh Bcy Lumbcr Co.-..--------.--.-.-SPring 2-5258
South Boy tumbcr (Howlhorncl--...-..---.Orbornc 5-2261
Slohl lumbcr Co.....--...-.-.-..--.---..-.-.---.ANgolur 3-6t44
Slondord Iumbcr Co., Inc.--.-.-.---.----..-.-....655-7151
Stonton & Son, E.
CATIFORNIA LU'VIBER IIENCHANT 9-5511 lnlond lumbcr Cornpony.-...--.------...---..GRidlcy,l-15E3
Stcphcnron & Co., Gco. A" -..-.-....-..tudlow t-21,31
Sulllc & Krllcr [unbcr Co..-.-.--.--...----Gllbcrl 3-E909
focono Lumbcr Solcr, lnc.--.-...--..--.----lAUrroy l-6361
Torlcr, Wcbrlcr & Johnron, Inc...-..--lNgclut 9-7231

T. H. & F. Sqlq, Inc.-----.-...---.-----.-.-HEmlock 2-3481
Twin Horborr Lumbrr Co....-----.-.-..----SPrucc 5{318
Union lunbcr Conpony--.-..--. -------.J{Adircn 7 -2282
Unilcd Whlrc. lumbcr Co..-------.----A{Eclur 3-6165
Unitcd Slotcr Plyrood Corp.----.--------tUdlow 3-3441
U.S. Plywood Corp. (Glondolc)-----.---.----Cltrur .4-2133
U.S. Plyrood Corp. llone bochl.---...HEmlock 2-3901
U.S. Pfywood Corp. lSonto Anot ---Klmbcrly 7-1591
Yon ldc, Rsy ----------........-.---.------r{Unqy l -1668
Wcber Forcrl Producfr, J. F. ------------.-.-.-RA 3-16ll
Wondling - Nolhon Co..------.-.---.-.-CUmbcrlond 3-9078
Worlcrn Forcrl Prsduclr Co.-----------.-ANgclus 3-6138
Wcycrhocurcr Compony.---------..------llchmond 8-5451
Worchouro (Anohrinl.-.------.-.-.----PRorprcr 2-5E80
Wholcrqh Forcrf Produclr Div.----------..--..-583-6O13
Whilc, Horry W. .-..----.---.--.-------.--------.SPruco 5-3409
Wif son, Forrcsl W.---.--.----.-.--.------------------------.119-1 17O (l{ocMillon, llocdcl & Powcll River; B, C. Forcrt Productr [ld.l TREAIED tUmtER---fOurPluNO-TIES
Boxtcr & Co., J. H..-.---------------.--.........DUnkirk 8-9591
Downey Kiln Co. -----------..-.-.-.-.-.---.-----.---SPruce 3-26O3
Kopporr Co,, lnc. -----HUnlley 2-2852
McCormick & Soxlcr-.-.--.--.-.--..-.-.--.--..HEnlock 2-79U
Wsrrcn Southwcrl, lnc.-------.-.-.----.-.--.-FAirfor 8-3165
SASH-DOORS-I |LLWOIK-SCTEENS ltOUtDlNC---OUltDlNO rrlAlEllA!3
Alliron's Woodwork .---EMpire 9-5657
Arlcrio Door Co., Inc..-.-.......-.------UNdcrhill 5-1233
Arrociolod llolding Co.--.........-.......RAyrnond 3-3221
Big Bcn Sorh & Door Co..-...-.-.-......---GEncvo
Moplc Bror., lnc..---......-.-.-.--..--..-.-.-.---Hlckory 2-8895
lolE Co., E L--.---..---.-_*.71+G1, 9-1166
Rockct Chcmicol Co. ..-.-------------JUliprr 3-2071
South Boy Lurnbrr Co. (Lor
Wcbrlcr & Johnrn--.---...-...--.A.lgclus 9-7231
Wcbrlcr&Johnron lSpcciolly Div.l AN 8-8351
Coorl Scrccn Co.-----..--.---.----.---ADonrr l-1108 stEctA! sErvrcts
Arociotcd itolding Co..---.....-.-..-.-..RAymond 3-3221
Bdrr.tl Div., Allicd Chemicol----------.--------.-685-851 0
Berkol Monufocluring Co. ----877-1163
Colif. Lbr. Inrpcclion Scrvicc-.--..-.NOrnondy 5-5431
CHIP Nqlionol .-.--.---..--..---.331-8201
Coort Ploning Mill-.--.--..-...-........----.---MAdiron 2-l I 8 |
lndcpcndent Bldg. Moteriolr Co....--.--FAirfcx 8-3557
Lumbcr Ccnlcr lrtilling Co.---..-..----EDgcwood 6-1261
Mincs Avc. Trucking Scrvicc -...-......-----------RA 3-3691
Mofivc Engincering Co. ------2U-1128
Nordohf A{onulocfurlng Co...-.--------------------819-2675
lcdwood Inrpccl'ron Scrvicc.--.----------lAAdison 8-6306
Rclionce Sheef Jflelol Co. ...-----.-...-.----.--.-..-..268-l 30,1
Sccurily Poinr Mfg. Co. --.--...---...-.-----ANgelus I -0358
So. Colif. Arn. Cobinrt ltAfg,*-Ptymcuth llat,Sl
Tri-Stotc lr{ochincry of Colif..----.--.-.- ----.----..-.583-9977
IUMBER HANDLINC AND SHI?"|NC; CAlllElt
Greenfield & Son, Inc., H. ,tL.------.----NEvodo 61783
lcc Lunbcr Houling--...--..---------*-TOpa. l-1C22
,rlcth.ny Cor Unlooding Srrvicc---------CApitol 2-l l,l3
Mines Ave. Worchouse ...-..RA 3-3691
Sqn Bernqrdino - Riverside
Arrowhcsd Lunbcr Co..-.-.-. --------.-.---{7 | 11 885-75 I I
Corlow Cornpony.-....----------.-----.------.--TAlbol 5-O672
Gcorgio-?ocif ic Worchour.--.--..-.-.-OYrrlond 4-5353
lnlond lumbrr Corrpony-----.----..-...-..----Tlinlty 7-261
Kry Corporolion .----475-2fl6')
Torlcr. Wrbrbr & Joharon-----.-------.Tllongb 5-l5,ll0 Son Diego rutrE| AND rumrl trooucrs
fndcpendcnl Bldg. tlAoterioh Co...-.---..-..ZEnith 2-7351
6'8 I 2l
REDD!NG Moin Iumber Co..---.-..-..------......---.-.-...----...----241 -1352
STOCKTON Building Moleriols Dirlribulors Inc'-------.--------466-2553 Worchousc 466'2551
UKIAH
Blcmco Lumbor Solcr Co. .-----HOnortrod 2-7535
Cof Coost' Lumbcr Co....--.-.-----------------V0n $2-6591 Hollow Trcr Rcdwood Co..--.-.-----HOmrrtcod 2-3821
Word Whofesole [br. Co., Morion H. -------..-162-7251
wrtuTs
Podulo Lunbcr Co..-..------.-----.--.-...-......G[obr 9'2465
Willitr lcdwood Producfr Co..-.---.--...-.GLobc 9-5595-Oregon
BEND Brookr Scqrlon ------.EVrrgrecn 2-251 I
EUGCNE Grn Sludr, Inc.........--.-.-..--.....-.--.--..-..---.-----ll 7 -9tt2
Snollrlron [umbrr Co,--------..--.-.--.--...Dtoaratd 2-l l,ll
U.S. ?lywood Corp...--.---------..---.---.-..Dlomond 2-llll
cttcHilsr
Gifchrirt Timbcr Co. ------.----133-2221
GRANT'S PASS
Sicno Wood ?roduclr ---------176,6l,41
MEDFOID
Hcorin Lumbor Corn pony.--...-.--. ----
mAnCH, 196/0
POTTTAND
BUYER'S GU IDE
Dsnl & Rurcll, Inc. .--------...----.-----....---CA 6-231 I
A{oorr Dry Kiln Compcny.--------------.--lYcnu. 6.()6illt
Tunoc Lumbrr Co..---.-..-..-------..-...-..C^pilol 6tt66t
U,S, Plywood Corp..-..--.....--.---.----.-...-.-.CApitol 7-Ot37
Wcsl Coosl Lumbernen's Assn. ---.--.---...---------222-1691
TURNER
Norfh Sqntiom Lumber Soles 713-2118
TACO'TIA
Woshington
Chcncy Lumbcr Co,.-----------------------..FUlton 3-2424
SAN FRANCISCO
LUmlEt AND turtrlEl PiODUCTS
Arcofo Rcdwood Co...--.----.--.----------...YUkon 6-2067
Col-Pocific Soles Corp.-----.--..------.------.--YUkon l-8620
Chrisfcnron lumbcr Co.-------...--------VAlcncio 1-5832
Cowcn, lA" S.---.---------.---....--...--..-EXbrook 2-6236
Dcl Vollc, Kohmon & Co--.-----...----..---YUkon l-4&{l
Gcorgio-Pocific Coe-------------DOuglos 2-3388
GGlz 8ro3. & Co..----------.--.-----------..-YUkon 2-6060
Gilbrcoth Chcmicol Co..-..---------.------.----SUtler I -7537
Holf Co., Jorncr 1.........--.--------------------Suller 7 -7 52O
Hof f inon Arlockin lurnbor Co.----.----.----JUnipcr 1-6262
Harbor Lumbcr Compony--------- -----------YUlon 2-97 27
Higginr [unbcr Co,, J. E,.-.-------.-----.-VA|encia 4-8744
Hobbr Woll Lunbcr Co., Inc.---------.-Flllnorc 6-6OOO
Krnficfd, M. E lGilchrlrt Tirnbcrl-.-----WAlnvt 11522
lonon Lumbcr Co...---------------.....-.----YUkon 2-4376
AlocBcoth Hordwood Compony----...-...Mlssion 7 -O77 2
Pocific [urnbcr Co., Thc--...--.----...--..GArficld l-3717
liccl & Krurc lunbcr Co.------- -----------lilsion 7 -257 6
Silnorco, lnc..-..---.-------.-.--..------....--EXbrook 2-8268
'forfor, Wrbtler & Johnron, Inc..---.----.PRorpecl 6-12@
Union lunbrr Cornpony -.--------.----.--..SUttcr l{170
Unitcd Stotrr Plywood Corp.------.---.---.JUnipcr 6-50O5
Word & Knopp.-----.----------------..GArficld l-l 840
Wcndling - Nolhon Co.--------.--------.--.--SUttcr l -5363
W.sl Coo3t firnbcr Producls.------GRoyttone 4-3931
Wcrfcrn Forcrt Produclr of S.F.--.----.!Onbard 1-876O
Wcrlcrn lumbcr Conpony -----------.-.----Plozo 6-71 I I
Wcyerhocurcr Cornpony -------------..-...-..PLozo 5-678 I
Zicl & Co., Inc..-----.-------------.-.-...-..YUkon l-0210
sAslt-Doots-wrNDows-riloutDlNGS IUITDING 'IIATETIAS
Blur Diomond Co...---.-----------.-.---.-.-.-.----YUkon I -l0l I Cof ovcror Ccncnl Co.-----.--.-..--..-.-----DOuglos 2-1221
TREATED LU'ITIEI-POLES
Bcrter & Co., J. H..-...-.---..--.-.-..-.".-.-.-..YUkon 2-020O
Holl Co., Jomcs L.-.-.--.-.--.-..--.-.....---------.SUtter l-7520
Koppers Co,, Inc. -----------.-..---..--------YUkon 6-2660
McCormick & Boxtcr --YUkon 2-4033

Wcndling-Nothon Co..--..---.--.........-.-.----SUtlcr l-5363
BAY AREA
Duroblo Pfywood Soler Co.-.--------DAvcnporl 1-2525
Fluor Producls Co..-.-------...---..-.----Tcmplcbor 4-8390
Gcorgio-Pocifi c Corp. ----..........-.------...-.-...-.-.-..8,f9-0561
Gcorgio-Pocific Corp. (Son Josc)-------.CYprcss 7-78@
Golden Gqtc lumbcr Co..-.-..---------.THornwoll l-4730
Hedlund tumber Solcr-. -----.655-2586
Hill Whrlc. lumbcr & Supply Co. --lAndrcopc 5-1000
Holmer, Fred C. .-.-.-...-------.......---.--------KEllog 3-5326
K-D Ccdor Supply Co.------...-..--.-.--------EtSin 7-1063
Kcllcy, Albcrt A.---.-----.------------------LAkchurrt 2-2754
Kilgorc, Robcrt P..-.-.-..-.---..-.......--.-GLcnwood
OBITUARIES
Aubrey C. Pascoe, 72, died February 8, after an illness of several months. Mr. Pascoe's career in various a.spects of the hardwood lumber business spanned over 50 years, and he was *'idely known throughout the United States by people in the hardwood lumber industry.
A native of Berkeley, Califcrrnia, he worked with Edward Niehaus Cornpany in the San Francisco Bay area for some years before moving to Los Angeles in 1925 to work with Ca.dwallader-Gibson where he eventually became sales ma.nager.
In 1930 Mr. Pascoe began his own business as an exclusive mill reprresentative for Wood-Mosaic Corporation of Louisville, Kentucky in California. In succeeding: years he was designated representative by other mills for the purlrose of wholesaling lumber through distributing yards from Va,ncouver to San Diego.
Mr, Pascoe is survived by his widow, one married daughter, Mrs. F. M. furnbull, Jr., and three grandchildren.
lYilliam W. Kilworth, 82, first vice-president and treasurer of Vancouver Plywood Co., died in a Tacoma, Washington, hospital, January 4.
Mr. Kilworbh was long active in the lumber industry, and was a true pioneer in the plywood industry, helping to found Vancouver Plywood Co. in 1935 with Frost Snyder, Vanply president.
At that time, the company consisted of one plywood mill in Vancouver. Holdings now include three plywood mills, a veneer

mill, a chemical division, woodworking and paper industries, all located in Oregon, a prefinishing operation in the South in addition to an import-export subsidiary in California, plus acting as sales agent for other west coast mills.
Mr. Kilworth was a graduate of the Colege of Emporia, Kansas, and held a master's degtee from Princeton University. One of his primary interests was the Boy Scouts of America. Ife became a member in 1924, and held honorary membership until his death. He was a holder of the Silver Beaver award, highest honor a Scouting leader can receive.
He is survived by his widow, a stepdaughter, and two grandchildren.
Glen M. Ifarrington, 82, died in Oakland tr'ebruary 10, a.fter a lengthy illness which had conffned him to the hospital for nearly two years. Mr. Harrington had spent his mtire carreer in the lumber business, retiring only after failing health for:ced him to close the business.
A native of Minnesota, Mr. Harrington formed McDonald-Harrington Lumber Co. with L. W. McDonald in 1918, and the two operated the wholesale lumber business until the 30's when Harrington purchased McDonald's interest. In addition to the wholesale end of the business, Harrington later acquired yards at Oakla^nd, Vallejo, Napa, Rodeo a.nd Crockett, however he continued to maintain headquarters at fi\ Drumm Street in San Francisco.
Mr. Harrington leaves his widow, Josephine of their Oakland home; a daughter, Elizabeth M. Harrington; and a sister, Miss Helen llarrington of Minneapolis, Minn.
CAIIFORNIA IU'$IER'$ERCHANT
Rudy A, Melesky, 55, died at his Belmont home February 5, the victim of an apparent heart attack. Mr. Melesky was a popular and well known member in Bay Area retail lumber circles and was general manager of Interbay Lumber Company (Marin) in Sausalito at the time of his death.
A native of Oakland, Mr. Melesky was a graduate mining engineer and active in that profession until World War II when he became an officer in the Army. After the war he was in the wholesale lumber business for several years and later joined O'Neill Lumber Company in San Carlos as general manager. He had lived in Belmont for the past 13 years.
Mr. Melesky leaves his widow, Maxine, of their home at 1664 Molitor Road, Belmont, and a daughter, Su,san.
Elmer E. Preuer, generally regarded as dean of woodworking machinery salesmen in the southern Californi^ area, died January 17 after a stroke which occurred three months earlier. He was 69.
A native of Cincinnati, Ohio, he moved to California with his family in 1923, became active in the business of selling woodworking machinery, supplies and equipment and remained in this ,field for four decades. At the time of his death in Glendale, Cali fornia, he was engaged in sales for Woodworkers Machinery & Supply in Los Angeles, contributing extensively to the growth and progress of this firm. He is survived by his widow, a daughter, a sister and innumerable friends.

SETECT STRAIT DOOR FOR '54

How mony doors hqve you opened fodoy? Opening o door is qs in3tinclive os wolking. lt is only when somelhing oul of the ordinory hoppens fhol we poy oltention lo it. Todoy for sure you hove opened lens of doors, perhops hundreds. Wos lhere perhops somelhing wrong with cny of them? lf lhere hod been, you would certqinly hove remembered it.
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PIACAROI CORE HAS WON UNIVERSAL FAME
The core of the STRAIT PI,ACAROL flush door is composed of smqll wooden spirols which ore ftrmly pocked togelher, lhus giving the core o HONEYCOMBED rlruclur€. This strucluro is o polented plocess thol hos proven itself oll over fhc world.