AtullAll ACI(ll| LUiIBER G0., lllc.

DIRECT IUIILT SHTPTf,E]ITS * * * CO]ICE]ITRATIO]I YARDS

Douglos Fir Ponderosq Pine Associcrted Woods

Lumber & Lumber Products

San Francisco 24

1485 Boyshore Blvd. JUniper 4-6262

PORTLAND, ORE. lOO8 S.W. 6th Ave. CApitol 6-25Ot

65, which features a Colonial home of wood. Pages 66,67, 68 and 69 show handsome woocl exteriors and interiors. Pages 70 and 71 shor,v a hardwood coffee table. Pages 73 to 79 show wood paneling, 'ivoocl cupboards and wood furnlture ln colof.

Pages 82 and 83 feature a harclwood table as the unifying base for a table arrangement. In tl-re background are a wood chair and a wood door.

(The next several pages deal rvith embroidery and Chinese fried rice ; wood is not mentioned.)

Pages 96 and 97 deal with record cabinets. Shown are cabinets made of olive wood, u'alnut, mahogany and cherrywood. Page 99 shows wood furniture in color, and pages 100 and 101 show wood paneling in color. Pages 104 and 105 show wood bedroom furnitttre and built-ins of woocl. Page 112 shows a wood ceiling, rvood furniture and a r,vood stairway. The pictorial background for an article on Port wine on page 114 is wood paneling. There is wood paneling in the full-color, full-page Vermont Nlarble Company ad on page 119. \,\rine barrels shown on page 126 are wood.

Interior wood paneling and exterior siding of wood are shown on page 128. Wood furniture is advertised on page 130, and again on page 133.

A continuation of the article on recorcl cabirrets refers to walnut trimmecl witl.r cl.rerry, pearu'ood, ebony, teak, mahogany and maple on pages 135, 136 and 137. A Cabot's stain wax ad on page 137 shows rvood paneling.

Woo.d is prominently- illust^rated- in a_n outdoor area article appearing on pages 138, 140 ancl 141. Wood furniture is advertised on page 146. Wood furniture and rvood book shelves appear in the full-page, full-color Kentile ad on the inside back cover. Wood furniture is advertised on the back cover.

On 78 of the 146 pages in the ntagazine, exclusive of the front and backs covers. some sDecies of wood is mentioned or shown.

I submit that wood is getting a pretty fair play in this

tos ANGETES 23 4186 E. Bondini Blvd. ANgelus 3-4161

Cqliforniq Led U.5. in 1957 Totql Construction

Ten office building contracts in Manhattan alone accounted for lo/o of all the commercial building contracts in the Unite<l States last year, according to an annual review of !'. \V. Dodge Corporatiou construction contract statistics. The revie'i'i', rvritten by Dodge Vice-President ancl Economist George Cline Smith, also brought out these facts, among others : magazine and others like it. On a basis of straight facts, wood is doing well. It is doing well because it is a material' of very great and varied ability, and because a great many firms.use it and promote the individual products they manulacture.

California was by far the leading state in total construction contracts. Building costs tended to level off during 1957. The first and second halves of. 1957 presented distinctly different constrrrction patterns, with housing, which had been weak in the first half, showing definite signs of a pick-up in the second, and nonresidential and heavy engineering contracts weakening after a strong first half.

Contracts for nranufacturing buildings were weak most of the year, givir,g advance indication of the downturn that showed up later in business spending for new plant and equipment. School contracts went up to a new high point, but did not increase as much as had been anticipated. High'ivay contracts showed a similar pattern.

I suggest that manufacturers of lumber and wood products are doing a great deal more in the u'ay of advertising and promotion than is generally recognized. I predict the next ten years will see developments that equal or exceed those of the past decade.