DEL VALLE, KAHMAN & CO.

Decline to Agree,' by Mohoffoy

(Continued frorn Page 2) f.ull-page, four-color ad of the National Oak Flooring Association.

On page 2 the Steinr,vay Piano ad does not mention wood, but the piano and bench are wood. Page 5 is a full-page ad of the California ltedrvood Association ; it is one of tire most effective black-and-white ads I have ever seen.

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^Page 8 shorvs r,voocl furniture, species not identified. Page 10 mentions wood "sizzling platter" plates of birch and walnut. A full-page, black-and-white ad on page 11 sells solid cherry frrrniture. A Goodyear Rubber ad on page 13 shows woocl fumiture.

(Page 15 is a full-page, two-color ad for aluminum windows and sliding doors.)

Page 16 advertises a bureau ar.rd bedroom furniture of African teakwoocl ancl nrountain cherry.

Page 17 is a full-page. four-color \\lcst Coast Lumbermen's Associatiorr ad 1>romoting u'ood homes and the West Coast species, Douglas fir, West Coast hemlock, Western red cedar, ancl Sitka spruce.

Page 18 is a full-page, four-color ad selling maple, cherry and mahogany bedroom furniture.

Page 20 advertises a cocktail table of hand-carved Shesharn wood, a pine torvel rack and pine bottle opener. Page 22 advertises a table of solid maple. Page 23 advertisis a pepper mill and salt shaker r.nade of wood, and louver sl.rutters made of California sugar pine. Page 25 advertises slrrrtters framed in selectecl hardwbod. pa{e 26 advertises a tissue container made of Vermont pine."page 29 ad.vertises decorative.pieces ma<le of ebony and sta"cking stools of_t_eak, oak, walnut and birch plywood. page 30 ad"vertises folding snack tables of pirre, ind page 3l"shows a lvood bed. Page 32 advertises another pine-tissue container. and page 33 advertises a ladder back chair of solid native hardwood from North Carolina. Page 34 advertises a hat and coat rack of ash. and captain's chairs of solid birch and maple.

^ Page 35 is a full-page, four-color United States plywood L.-o_rpo^ration ad f eaturing rr,'alnut paneling. The Mosaic Tile Company ad is on page 36 and-showsta wood shinele roof, .lvood exterior siding, r.vood interior paneling fnd n'ood built-ins.

. Page 37 describes a solid reclrvood bird feeder. page 39 describes a chair of Flonduras mahogany ancl adve?tises slrutters of white pine. Page 40 adJertises rvalrrut and wild cherry furniture, and page 4l advertises a solid birch table, a lireside tray of cfierry wood, a typewriter table of knotty pine or tupelo, and captain's'stoois of solid birch and maple. Page 42 arlr-ertisei a wood crarlle. pase 43 advertises a bar of knotty pine. Page 45 advertises a pigoda roof .cupola o.f pin_e, a kireehole-desk of mahogany-and matchilg hardwoocl, an<l a lloncluras mahogany s'ide'chair. Page 46 advertises a lounge chair of Dani'sh -walnut, and page 47 aclvertises a tavern stool of solid birch. pase 4g shou's a brrreau clrau,er of wood, and page 49 shows a"fruit basket of wood.

Page 50 advertises a magazine table of pine, stools with a "sturdy 'rvood block," and a metronome- u,ith a ,,beautifully-finishecl hardwood case."

__Page 51 aclvertises a Viking chair of ash and birch. pase 52 advertises stacking stool j- of birch, teak, walntrt, ,os-e'w'oocl and mahogany.

_ A full-color, fu11-page Cambridge Tile Manufacturins Compar.ry .ad. on page 5.1 shorvs .ivood cupboards. page 53 sho'n's a birchrvood mortar ancl pestle and aclvertibes a\antucket rocker with a maple frame.

^ Pegged oak floors are adr.ertisecl by the E.L. Bruce Comparry o11 page 57. Zeilth Radio Corporation advertises high fidelity cabinets of walnut and blonde oak on Daee 59.

_Simpson Redwood Cornpanv has a frrll-page, fourlcolor ad on page 64.

The eclitorial sectior.r of the magazine begins on page