R edlcood For Every Purpose

WHEN YOU NEED TOP QUATITY REDWOOD Roil or Truck & Troiler KDADor GREENWE HAVE THE FACILITIES TO SERVE YOU PRO'IIPTIY . .

require care in application and maintenance to prevent premature break-down and access of moisture.

Further information on exterior finishes is contained in a periodically issued supplement to the data folder, the most recent of which is dated November 1957. The suoplement lists 20 natural finish systems out ol 285 submitted which have met the rigid minimum durability standards of the California Redwood Association. Natural weathering is treated further in the data booklet "Weathered Redwood," also prepared by the California Redwood Association.

Finishes studied by the Association were applied to redwood panels and subjected to an accelerated weathering test. Panels also are exposed to a variety of climatic conditions at testing stations.

The new data sheet and its recent supplement may be obtained from your local redwood sgpplier or by writing 576 Sacramento Street, San Francisco 11, California.

1957 Lumber Production ond Shipments Foll Below 1956

A total of 33,391,000,000 board feet of lumber was produced by the nation's sawmills during 1957, according to estimates of the National Lumber Manufacturers Association. Reflecting the downtrend in homebuilding-a major market for lumber-the 1957 output dropped ll/o fuom 1956 and was the lowest annual production since 1949.

Production of softwoods totaled 27,494,000,W0 board feet in 1957, ofr 10/o from 1956. Meanwhile, hardwood lumber output declined 16/o to an estimated 5,897,000,000 board f.eet in 1957.

Total shipments by lumber manufacturers during 1957, which were about equal to the volume of annual output, showed a less severe decrease ol 87o from 1956.

Gross mill stocks of lumber at the end of the year totaled 9,538,000,000 board feet-2/o less than 1956 yeai-end levels.

Holligcn Appointed Sqles Monoger For Timber Products Compony

Ed Halligan, for the past 15 ,vears an execrrtive with lloclclis Plywood Corp., and for the past se\:en years rnanager of ltodcliscraft Plyu'oocl of Sonthern Califon.ria, has been name<l head of national sales for Timber Prodrrcts Company, a subsidiary of Cyprus Ilirres Corporation.

Halligan is r'vell knorvn in lunrber circles throtrghout the west, having spent several years in Sau FranCisco and Northern California prior to assrrnring his Southlancl position in 1951. He startecl his rvoorl rrroclucts career rr ith Roddis u.hen he ll,as assigrtcrl tlre Nirv York and middlevi'estern territories ancl has gairrecl experience at all ler-els of manufacture ancl sales distribrrtion.

Sales heaclctuarters for l'irnber Proclucts Co. rn'ill be mairrtained at 523-\\-est Si.rth Street, T-os Angeles, rvhere sales distribution on :r rration:rl basis lvill be clirected by Halligan.

Speciolists in Efficient Distribution

FRED C. HOLMES

LUMBER

Wholesqle Lumber

ClI.

Rail/T r uck- &-T r oiler Shipments

OID-GROWIH, BAND-SAWN REDWOOD from Boiock Lumber Co., Monchesler

OTD.GROWTH DOUGTAS FIR From Spocek Lumber Co., Monchester

PRECISION-TRIMMED STUDS Douglos Fir o White Firo Redwood

REDWOOD POSIS ond FENCING

Fred HOIMES / Corl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Soulhern Cclifornio Office: Russ SHARP

I | | 94 Locusf Ave., Bloomington

PllONES: (Los Angeles) ZEnirh 4925 (Colron) TRinity 7-0330

SILENT (but Effective) SALESMAN FOR BILT-WELL

CABINETS is the beautiful new Cabinet Display for lumber dealer showrooms. With a Platinum Finish, the Cabinet is an 18Ll or l8-inch lower cabinet with drawer. Attached to Cabinet is a birch door and drawer front offering a choice to the customer of either birch or pine fronts. A literature rack and sign, fastened to the top of the Cabinet, tells customers the complete story.

Some of the Southern California Dealers who are already featuring this new Display include the Van Nuys Lumber Co., 14423 Calvert St., Van Nuys; W. E. Cooper Lumber Co., 4650 W. Pico Blvd., Los Angeles; Hull Bros. Lumber Co., 8635 Melrose Ave., West Hollywood;John W. Fisher Lumber Co., 1601 Fourteenth St., Santa Monica, and Sawtelle Lumber Co., 11111 Santa Monica Blvd., West Los Angeles.

SPECIAT'ZING IN TRUCK AHD TRA'I,[R SHIPTENrS TROTfr ORfGOfl AND

The Wholesole Lumbermen's Associqtion of Southern Cqlifornio hqs been orgonized to Assure Both Suppliers qnd Customers of Efficient, Ethicol ond Reliqble Service by its respective members throughout their sqles oreos Incorporqfed in rhe Stqte of Cqliforniq qs q non-profit corporotion, The Wholesole lumbermen's Associqtion of Southern Cqlifornicr consisfs of Wholesolers, Cornmission Solesmen, Mill Representqfives, ond Wholesqle Distribution Ycrrds whose business is rhe buying of lumber producls ond the selling of those lumber products to the wholesqle trqde.

This Associqtion will strive through irs vqrious committees to work for the bettermenl of the lumber Industry in qll phoses of lumber distribution.

IIEGTARATI(I}I (|F PRIilCIPTES

WHIITESAIE IUMBERMEil'S ASSIICIATI(|I{ OF SOUTHERI{ CATIF(IR]IIA

l. We, the members, believe in the Americon free enferprise-syslem; we-believ.e. in free

"rl-ii ft"L competition os opplied to the historicql mqnner of ocquiring ond selling lumber.

2. We believe in fqir deoling, honest grodes, qnd the proPer fulfillment of oll obligotions qnd conlrqcls.

3. We believe in the bqsic principles of Arbitrotion. We pledg-e_ourselvesto crbitrote foirly

1nsa" upon'rr re-iording lumber we heive sold; to be equolly hesitqnt to our inifgriry in flvor of ort customer crs we qre to tqke odvontoge of him.

4. We pledge ourselyes lo fosler lhe greoler use of lumber ond lumber producls.

5. We believe in the fundqmentql need to protect ourselves qnd our business qssocioles ot borh mqnufqcluring ond cuslomer leveis ogoinst unbusinesslike methods in the lumber trqde.

6. We desire lo recognize, trnd hoving so recognized, sholl endeqvor to eliminqte or reform qbuses in tfre rrode which qrJ derrimenlol to ony qnd nll brqnches of the lum' ber industry.

7. We believe in qccurole represenlotion of lum ber when it is being sold fo the trode' We shqll not sell lumber by represenfing it in ony woy_other thqn whot it is truly be' tieved lo be, bqsed on qll'fqcG qt hqnd qt the time of sqle' g. We shqll strive lo hqve lumber shipped qs it is ordered, consislent with orders plcced, i" r. i"ily, grode, count, ond q-uoiiiy, ond sholl do qll within our meons lo see lo il itrqf lumder'shipments ore mode on lime in qccordqnce with orders. tO. We believe thqt the proctice of wholesqlers selling lumber q_nd its products to people --ir-.in."rns who ore rightfutly ond reosonobly cuslomers of their Guslomers is not in the public interest snd is unethicql. ll. We believe in cleqr definition of industriol occounts in the Southern Colifornio oreq piofettywholesole trqde customerc, who buy in qucntity qnd who buy for use in the end Product.

9. We betieve in the wholeheaded cooperolion wirh mills which recognize the wholesole lu-Urt brqnch of itte industry os their logiccl outlet_ for lumber ond lumbe-r products oil which recognize the whofesole broncliof the industry qs q necessory chonnel for disrribution.

12. We believe thd the trqdilionol middlemqn function in the sale of lumb_er-is propeily i.rpln.iUitiry of the wholesoter who concenlrqles on this bronch of the business ttri" function ql less cost thqn either the mill or the retoil yord.

13. We believe tlne wholesole lumber brqnch performs -q- vqlucble service qnd therefore the iespect qs well ss the constructive criticism of the retqil lumber deoler, t" th. end fhof,'by mutuol understqnding, greoler efiiciency os well os plecsure of doing business will resuh.

14. We believe the mechqnics of hqndling orders ond confirm_qtions qt the lhree Ievels-

.iif, -i"lesole onJ customer, should-ond cqn be stsndqrdized to eliminote misunderstondings qt time of looding cnd unlooding'

The Mighry leonordo

Having created the most beautiful of portraits (Mona Lisa) the most beautiful of pictures (the Lord's Last Supper), the most beautiful fresco, the most beautiful car., toon,,he (Leonardo da Vinci) was content to give his mind rl to other things-to the modeling of an immense horse, to . the building of the Naviglio Canal, to the contriving of engines of war, to the invention of diving armor, fying machines and other more or less chimerical imaginations. He suspected the usefulness of steam, and predicted the

I in the shape of a horse's head, and played upon it exquisite- ly. He invented the camera obscura. He planned the great ...works of engineering that have controlled the courses of the Arno and the Po. He walked beside the sea and under_ stood that the waters were composed of countless mole_ 'cules.

No man was ever more human, more lovable, or more fascinating than this same Leonardo da Vinci. FIe was witty, graceful, polished. His bodily strength was so great that he could bend an iron horseshoe like lead. His physical beauty was flawless-the beauty of Apollo. Great painter that he was, painting was but one among his splendid gifts.

-Gautier.

Not New to Him

The lady was entertaining the small son of a friend at dinner, and she asked him:

"Are you sure you can cut your meat?', "Yes, Mam," he said. ,.\Me often have it this tough at home."

Rufh

Let us choose a Bible name, One that always bides the same, Sacred, sweet in every land, All men's reverence to command. She who wore it made it-good,-. With her gracious womanhood.

Name for virtue, love, and truth, Let us call the baby Ruth.

-R. W. Raymond.

A Troveler

The motorist stopped at the fence corner and asked the country boy sitting on the top rail how far it is to Washington?

The boy chewed on a straur for a few moments before answering:

"Well, Sir, f don't rightly know. But you stop at that shack on. tlrg next corner and ask Eph. Eph'[ kntw. He's bin atl over. Eph's got shoes.',

Gossip Town

Have you ever heard of Gossip To#n? On the shores of Falsehood Bay? Where old Dame Rumor, with rustling gown, Is going the livelong day. It isn't far to Gossip Town, For people who want to go; The Idleness train will take you down In just an hour or so.

The Thoughtless Road is a popular route, And most folks start that way, But it's steep down grade; if you don't look out You'll land in Falsehood Bay. You glide through the valley of Vicious Folk, And into the tunnel of hate, Then crossing the Add-to-bridge you walk ,Right into the City Gate.

The principal road is called ..They Say,', And "f've Heard" is the public well, And the breezes that blow from Falsehood Bay, Are laden with Don't You Tell. In the midst of the town is Tell-Tale park, You're never quite safe while there, For its owner is Madame Suspicious Remark, Who lives on the street Don't Care.

Just back of the Park is Slander Row, 'Twas there that Good Name died, Pierced by a dart from Jealousy's bow, In the hands of Envious Pride. From Gossip Town, peace long since fled, But Trouble, and Grief, and Woe, And Sorrow and Care you'll meet instead, If ever you chance to go.

-(Author Unknown.)

rioiieit coifisiTon

"Mighty fine preachin' you done,,, said the town reprobate to the pastor of the Darktown Methodist Church. "Glad it hit you, brother," said the preacher.

"Sho did. But fur as dass concerned, it's a mighty pore sermon what don't hit me somewhere."

Withour Preiudice

Some folks are as open-minded as the woman who was heard to remark as she started for a political meeting:

"I am not the least bit prejudiced. I am going with an open and unbiased mind to listen to what, I am convinced, is pure rubbish."

Wllltu lt BUItDINff MATnRIALS

For fhese Nofionolly adverlised productss

CETOTEX CORPORATION

Rooftng - Insulotion

HEATITATORS

KAISER, SIADE SCREEN

COIUftIBIA FRAINE & TENSION SCREENS

MASONITE CORPORATION

Presdwood

WOOD CONVERSION

Bolsqm Wool - Nu Wood croPSY FoLDING DOORS

R,ICHKRAFT PAPER

NrcHouS AtutllNutn PRoDUCTS

WOODLIFE-PAR,

NAIIS - oll types Screen & Hordwore Gloth

Wire - Stucco Netting - Poultry Nefiing - Fencing - Welded Fobric wHoIl5AL! Dt3tnIBulol3