O}IE lIOUR FIRE RESISTAl|T GYPSUTI WAIIBOARD

Now, with Blue Diamond /8" Fire Halt special core wallboard, applicator craftsmen have a fine handling and ffnishing gypsum wallboard with a one hour fire resistioe ruting.

Fire Halt may be used in institutional, commercial, indusbial, apartment and home construction-wherever high quality interiors combining great strengfh with increased fire resi.st&nce are desired or required by building codes.

Blue Diamondt Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ceilings, in accordance with Underwriters' Laboratories' ffre resistive mting requirements.

West Coast Lumbermen's Assn.

Portland, Ore.

Western Duo-Fast, Inc.

Los Angeles, Calif.

Western Pine Association

Portland, Ore.

\llleyerhaeuser Sales Co, Los Angeles, Calif.

Bill Bell to Retire qs Northwest Deqlers' Heod

Seattle, Wash.-It is reported in the trade here that W. C. "Bi11" Bell, executive vice-president of the Western Retail Lumbermen's Assn. here, plans to announce his retirement effective at the conclusion of the 56th annual convention of the Northwest dealers group at the Multnomah hotel, Portland, Feb. l7-I9. Mr. Bell has been directing the affairs of the association f.or 25 years. He will be succeeded in the office by Ross Kincaid, managing director, who joined the association a few years ago and was given the larger responsibility in 1957 to groom him for the executive iob under Mr. Bell's guidance.

Porl of Joel Mccrecr Ronch Sold for Subdivisions

Ventura, Calif.Real Estate Developer Harris Goldberg has purchased for $1,300,000 a 547-aue parcel of his Z,M-acre Ventura county cattle ranch from Joel McCrea, which the movie star purchased years ago on advice of the late Will Rogers. It was one of the largest financial transactions in the history of the Conejo Valley. Goldberg had previously bought 11 acres from W. A. Rothschild and said he would extend his residential construction to the newly acquired acreage.

fn 1957, 7,500 pedestriana were killed by autos in the U.S.

Speciol Southern Gqliforniq Push OnPlywoll Prefinished Panels

Although prefinished panels account for 40/o of all hardwood plywood sales on a national basis, they have been slower in the West. Accordingly, Plywall Products Co., Inc., has initiated an introductory program intended to build sales for all participating lumber dealers in Southern California.

Plywall, a relatively new product, was first fabricated in Fort Wayne, Indiana, in 1957. Later an additional plant was built in Corona, California, and already its capacity has been doubled. This assures adequate stocks in the West and relieves dealers of the need for excessive inventory.

The rapid expansion of Plywall sales is said to be due to its unique character. It is hardwood plywood finished in some ten distinctive domestic grains. Because Plywall is prefinished at the factory ready to use, the builder or homeowner has no sanding, sealing or painting to do. Furthermore, the finish is said to be durable and scuff resistant, requiring practically no maintenance.

To bring these features to the attention of Southland home owners, Plywall is launching an extensive advertising campaign in The LoS Angeles Times "Home" magazine. Full-color, full-page ads will be used to show the beauty of the perfectly matched grains and colors. In addition, each

By Woter, Roil or Highwoylumber operotors con

ship lo onywhere in the world from Olson Terminol. Olson's 600 foot dock occommodotes coostwise, intercooslol ond offshore vessels. Olson's spur lrocks hqndle roilrood cors. And Olson's truck looding focilities serve highwoy routed loods.

Ploning, Resowing, Sorting for 'ony Size Shipment-with omple focilities to mill ond ossemble your biggest shipment of lumber ond forest producls.

Olson Terminql is on Independent Service-no lumber bought or sold.

orsoilTERrilAl FIETDS TANDING

P. 0. Box 880, Eureka, Galil. Ielephone Hlllside 3.3191

SAl{ MATE0, CAtlF., lllamond 3-5667 o P0RILAllD,0RE,, CApital 8-1391 o C00S BAY,0RE., C0ngress 74166

L0llG BEACH, CAtlt., HEmlock 2.0401 ad will include the names of all participating dealers. Tl-re company indicated that the first ad on February 15 would carry the names of well over 100 dealers.

This promotion has been developed by Len Woolf Company, which handles Plywall advertising in the West.

(Tell them Vou s&u it in The California Lumber Merchant)