1UTBER SA]ES

TTT Net Lumber Deqler Member

The 392nd, Terrible Twenty tournament was held at Riviera Country Club, January 16, with Dr. Paul Rekers and Carsten Woll our hosts. It was a bright and warm day with a rejuvenated golf course and clubhouse. It was beautiful but long and tough. There were no net 60's and mighty few net 70's. Rex Wall (78-76) and Tom Fleming (81-76)

Quali'tv Redwood

tied for lst place in the low handicap bracket and Carsten Woll (91-79) won the high handicap bracket. Wall and Fleming will play it off this month at San Gabriel.

Paul Rekers showed color pictures taken at our October tournament at Carmel with a few from Ojai in June. The members look pretty good posing on the tees with their handsome-looking golf clothes, but if he would have taken some pictures in slow motion of their golf swings it would really have been a riot.

The board of directors approved the applications of Bob Fields of Austin, Fields & Fry, Architects, (Reeder) of San Gabriel CC; (A. L.) Bud P6zzo Construction Co. (Wo11) of Lakeside CC; Bill Marmion, San Gabriel Lumber Co', (Alling) of Glendora CC; O. A. (Pick) Maule, C. M. Ma1ufacturing Co., (Osgood) of Glendora CC. (Maule will be on a guest basis until there is an opening.) In accordance with the by-laws, these fellows will appear at one tournament as candidates and are eligible for membership the following month, (if no one screams).

George Gartz has arranged our February tournament at San Ga-briel, and he guarantees umbrellas will not be necessary. The date i.

Atkins, Kroll Nomes Richqrd Nishikowo As Assistont fo Chorlie Schmiil

Richard T. Nishikawa joined the imported lumber products division of Atkins, Kroll & Co., San Francisco, on January 19, according to Division Chief Charlie Schmitt. Nishikawa, who has spenlt nearly 23 years with Japan's timber industry, will assist Schmitt in buying.

Nishikawa was at oie time plant superintendent and liaison man to'the president of Japan Lumber Cornpany. During the early occupaiion years he was assigned to the Sth Army- Engineeis as piywood procurement man for U. S. Forces in the Far East Theaire. In addition, he was also active in the Japan Plywood Manufacturers Association, where he helped to develop the plywood industry during its early post-war years. More recentiy, Nishikawa had been connected with the Japan Rureaq of Forlstrv. where he assisted in the control and allocation of Japanese-produ..d plyrvootr ."d lt*h:_

Stonley Assigns longbehn

Herman Langbehn has been named sales representative -in Central California for Stanley Steel Strapping division of The Stanley Works of New Britain, Conn.

Wholesolers! . . . Al Eqset

" but we must not forget that it is going to take cooperation f,rom the sawmills throughoul thJcountry righ.t through. to the retailer if we are going to pui lumber back into the -place -it .deserves. The'indusiry does need the economical, efficient and informed services of the wholesale lumberman. I think it would be a wonderful idea if the substantial wholesalers through- out the country could make it possible, as the yeirs go along,_ to have_some of theia sales representatives come to the mills for educational trips. We have had a number of these chaps go through our plant, and I know they are better ialesmen aft& they see how lumber is made and the problems that we hal e on the manufacturing end. I am confident that all of our regional manufacturing groups will pull together, and Xg gglpilly. are anxious to work with your group (N .A.W L+ ) tI se_e_ing that our promotion piogt"nt'do.s click."A. B. Hood, presidint, Western "pine Association, and general chairman, National Wood promotion- Committee, quoted in January 19 bulletin, National-American Wholesale Lumber Assn.

Two Cqliforniq R.efqil lumberyqrds In Rqce for Brclnd-Nome Honors

From thousands of entries in the annual ,,Brand Name Retailer-of-the-Year" Competition, sponsored by Brand Names Foundation, fnc., 558 of the top retiilers in 49 states, Canada and Hawaii have been selected to compete for retailing's most coveted honors. Twenty dealers in the Building Materia"ls Deal_ ers category are among these "Finalists" who in March lvill submit full presentations of their 1958 brand advertising, sales training and other pron.rotional activities to be reviewed"6y the Judging Panel.

_ -Comp-eting again this year is L. Grossman Sons, Inc., euincy, Mass., fourth place Ceitificate of Distinction *i,rner' fi tgiO and second-place winner in 1957's Competition.

Other "Finalists" in this category in the 1958 Competition include A A A Lumber,Co.,_Waco,-Texas; The Builcling Materials Center, Inc., Pueblo, Colo. ; Herring-price Lumbe"r Co., Laredo, T"as; J. Neils Lumber Co.. Lib6y, Mont. ; progresi Lunrber, Redwood City, California: Richards & Krueger"Co.. _\9w B,raunfels, Texas; South Bay Lumber Co., Ltd] Cnula Vista, Calif.

With this announcement of "Finalists', by Brand Nanres Foundation! president, Henry E. Abt, the ietail competition entered its final phase. The climax will be the Awards ..i"-orr.,, to take place April 15 in the Waldorf's Grand Ballroom at tht annual Brand Names Dinner to be attended by more than 1500 leaders of manufacturing,. media, advertising and retailing.

In releasing the "Finalists" list, Mr. Abicredited the isnr.._ sive. and imaginative selling exemplified by this grbuf-with navnrg been a prlmary factor in the swift econonric recoverv from the 1958 recession. "Sound merchandising, ancl efficieni distribution," l.re said, "are powerful factors iimai'taini'g a high lev_el of prosperity. Baiked up by effective manufactu"rer advertising _and sales planning, retiiling of the calibre carried on by merchants such as these made a notable contribution to puJlins the. economy out of last year's business slump."

The Judging Panel will -eei in early March to assess the detailed presentations. Its personnel will-be the chief executives of the stores that took home Brand Name Retailer-of-the-year plaques in the Spring of 1958. The latter stores themselves are ineligible to compete for the next five years.

T,W&J Joins L.A. C. of C.

Tarter, Webster & Johnston, Inc.,4200 Bandini Blvd., wholesale lumber distribution, is a new member of the Los Angeles Chamber of Commerce, with Seth I. potter listed. Officeis of the firm were listed as Charles Gray, president; Harolcl Ford, vice-president, and Robert S. Wells, gineral manager.