hSTSTEIIT ENFORhNNCE

Phone: CApitol 2-1934

Telelype:

PD-385

FIR CIDAR llEillOCK REDWOOD SPnUCE. IDAHOT SUGAR AND PONDEROSA PINE

We Solicit Your llquiries lor Wolnanized anrf Creosoted Lunber, Timbers, Poles alrl Piling

Red Cedqr Shingle Burequ Hss lmportont Deoler Aids

Three important new retail dealer promotional aids are available free of charge from the Red Cedar Shingle Bureau. The 1959 Bureau program to help dealers sell cedar shingles and shakes includes a complete advertising mat service, an award-winning cedar shingle roof display unit and the "Certi-Split Manual of Handsplit Red Cedar Shakes."

The new mats offer dealers a wide selection for local advertising of shingles and grooved shakes. Varying in width from one to four columns and in depth from two to ten inches, many of the new mats are complete advertisements, others may be used within a larger ad, and some are artwork with suggested copy. Space is provided for dealer signature.

The new mats stress cedar's texture and beauty for new and remodeled homes. Insulation and durability also are emphasized, as well as the Certigrade and Certigroove inspection labels.

For dealer showroom Dromotion. the Bureau offers a shingle roof display. Built as both a dealer and model-home display, it recently was awarded a Certificate of Merit in the 1958 Ideas for Home Builders Contest co-soonsored bv the NAHB and the Producers' Council. It is a^roof sectioir of full-sized cedar shingles mounted upon a white hardboard base which carries sales messages on three sides.

The third promotion piece, the "Certi-Split Manual," tells the complete story of handsplit cedar shakes, from manufacture to application. The 32-page, illustrated booklet will serve to inform the trade of a product whose growing popularity sometimes has spread faster than knowledge of its application and use.

These free merchandising tools may be obtained from the Bureau, 5510 White Building, Seattle 1, Washington.

December Confrqcts Up l5o/o; Yeqr | 958 Sets New Record

New York, Jan. 3O-Contracts for future construction in the Urrited States in December rose l5/o above a year ago, reports F. W. Dodge- Corporation, construction news and marketing specialists. The December contracts amounted to $2,281,881,000 and brought the annual total for 1958 to an all-time high of $35,089,703,000, marking the eleventh consecutive record year.

According to Dodge Vice-President and Economist George Cline Smith, the most remarkable feature of the 1958 contracts was the sharp rebound that took place beginning in April after a poor first quarter.

In December, all the major construction categories showed gains but, as in other recent months, most of the strength was in the residential sector. December contracts for residential buildings were valued at $981,012,000, an increase of 29/o over the year-earlier level. The number of dwelling units represented by the residential contracts totalled 79,263, up 36/o over last December. Sharp gains were recorded for one- and twofamily homes as well as for apartment units.

For the year 1958 as a whole, residential building contracts amounted to $14,695,531,000, up l3/o over 7957.

U.S. Gourf Upholds NIRB Ruling Unions Moy See Employb/s Books

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