I. BTRGER SATIS GO|v|PANY M

WHOIESAIE DISTR.IBUIORS OF LUMBTR PRODUCTS

13937 E. Rosecrons Blvd.-Sonto Fe Springs, Colif.

P. O. Box 218-Lo Mirods, Gclif.

UNiversity 8-4771

Adiocent fo Ssnfs Ano Freeway-Fost Delivery ond Pickvp was dry and conditions ideal, and I'm sorry more of our sportsmen didn't take advantage of these splendid conditions," said Vice-President Koll.

During the cocktail and dinner hour, entertainment was furnished by pretty Ruthie Servalle, who played the accordion and sang popular songs to please the youngsters ancl oldsters alike. Veterans Nate Dodds, Henry Pasek and Paul Fritchey got into the act and cut up like colts turned out to pasture. As usual, Chuck Lember selected several practical and useful door prizes for the lucky members to take home to the missus, which included kitchenware, toilet articles and games for the children. This feature of the evening always meets with complete cooperation and enthusiasm by members and guests because everybody has a chance to win.

The piece de resistance of the evening was reached when Snark Don Braley introduced Super-Salesman Charles "Chuck" Harper, national sales manager for Bel Canto Stereopl-ronic Recordings. He admitted recordings were not allied with lumber but hard-hitting sales techniques must be applied regardless of the commodity during the highly competitive years ahead. He embellished his speech with hnmorous and witty stories which held the interest of his audience right up to his last word. Although most of his remarks were amusing, his brilliant delivery soundecl a definitely serious note when he talked about resourceful, proficient salesmanship, sales promotion and advertising.

A competent and capable salesman is one that knows his product well, the needs of his customer and is versatile in l-ris delivery and approach, he said. All in all, Chuck was an excellent story teller and without a doubt one of the finest sales executive in the west. Along with the levity, members of the lumber fraternity got his message that jt takes Hard Hitting to develop the sale, regardless of the level, be it wholesale, distribution or consumer.

According to Golf Chairman Harvey Koll, the golfers had a field day. Guy Barnett walked away with the 933 Blind Bogey. Retailer Henry Pasek of Dudley-Thomas Lumber Company, Santa Monica, won the guest prize and Jo De La Poza also placed in the money. '

Don Vogt received the low-gross prize and Dick Voelzke, of Smith-Robbins, was low net in the third flite. In the first flite, Retailer and Past Snark Harry Boand was first low net and Chas. Jordan was second.

Retailer Dick Learned was 1st low net in the seconcl flite and Bud Oliver placed second. The prize money is always welcome and the "boys" had a wonderful day under conditions that were ideal.

Prexy Don Braley presented to the club membership the LeRoy Boys Home plaque which was prepared by the boys at the home and given to Cl:ub 2 at the annual Christmas party in appreciation of the support Los Angeles Hoo-Hoo has given the home during the past years. He also remarked that the committee was planning a spring dinner dance.