lttASON SUPPLIES, lnc.

524 South Mission Rood, los Angeles 33, Colif.

Pocific Cemenl & Aggregotes to Aid Deqlers onMix-Kwik lines

Beginning in March, Pacific Cement & Aggregates, fnc., will launch an aggressive advertising and merchandising campaign to assist dealers in selling its complete line of Mix-Kwik Cement Products. The hard-hitting promotion, slated to run from early Spring to Fall, will consist of a steady schedule in Sunset magazine plus newspaper advertising in key markets.

The series of sales-making ads will appeal to MixKwik dealers as each ad carries the copy, "Buy MixKwik From Your Favorite Dealer."

Alert dealers who stock and display the popular family of Mix-Kwik products concrete, mortar, patch, plaster, stucco and bonding adhesives, can set their sights on steady sales to the ever-growing "do-it-yourself" market.

Wholesalers Sponsor Monogement Course qt Stonford University

Washington, D.C.- The National Association of Wholesalers announces completion of arrangements for the pre- sentation of a 1959 Wholesale Executive Management Course _on the campus of Stanford University, to be presented by the Graduate School of Business, at Palo Alto, California, in September. The course will be offered to 48 top wholesale management executives in two sections of 24 executives each. These sections will be further broken down into. small study groups of eight executives each for prac- tical management case studies and operating problems' analyses. All inquiries regarding the course should be directed to National Association of Wholesalers, 1001 Connecticut Avenue, N.W., Washington 6, D.C.

SCARBURGH COMPANY, Inc.

IMPORTED

San Francisco (ll): 150 California Street

EXbrook2-8268

EXbrook2-8350

TWX SF 1248