THE CALIFORI\IA LT]MBER MERCHAI\T

Jack Dionne, Publisher

Single copies' 25 cents; Los

Ht]W LUMBER Ltlt]KS

Continuing demand from California and Arizona was a major factor in price strength, especially for southern Oregon mills, producing grien Fir dimension, reports Crow's Lumber Market News Servi& for the period ending Feb. 6. January's California and Arizona business was a lifesaver to Oregon mills, according to Crow's. Desoite rumbles that California demand had lost some zip, there was enough to keep d'lmension and board prices strong at mill level and bolstir the market at a time it would otherwise have sagged from midwestern storms and cold.

Shipments of 468 mills reporting to the National Lumber Manufacturers Assn. in the week ending Jan. 31 were 5.4/o above production: orders were 11.9/o above. With a strong rally in 1958's last four months, national lumber production for the year totaled 33,275,000,000 board feet, only l/o below 1957, estimates the NLMA. December's total was 2,678,000,000 b.f., highest total for the month in three years. 1958 shipments totaled 0.5% less than 1957, while new orders booked registered a scant 0.2/o annual gain Orders oI 106,982,573 feet were 6.9/o over production at 148 mills reporting (134 operating) to the West Coast Lumbermen's Assn. in the week ending Jan. 31; shipments w-ere 2.5/o above. Douglas fir region sawmill production for January reported by the WCLA averaged 145,736,000 b.f. weekly; orders averaged 158,098,000 b.f., and shipments 144,585,000 b.f. weekly Orders of 88,668,000 feet soared A.9% above production at 109 mills reporting to the Western Pine Association in the week ending Jan. 31; shipments were 11.0/o above.

Welcome

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers":

In This Issue

Vogobond Editoriols .. . 2 Personqls

25 Yecns Ago . 14 Fun-Focts-Filosophy

Obituory ........ 18 Colendorof Events.....

My Fovorite Story .. 30 Wcurt Ads

Federol Aid hojects .... 48 ADVERTISERS' INDEX

New Creotive Selling Course O{fered Deolers

WCLA Offers Dcrtq on New Low-cost Wood Schools

Show Outstcrrding New Products ot Builders Convention

Serious FreighfCor Shortcge Fcces Lumber Industry

The A-LMA-NAC ol Northern Colif. Deqlers ...

Southicmd Sets $3 Billion 1958 Building Record

"Business Is Fun"An Editorial

Two Colifornic Ycnds in "Brond-Nome" Finols

A little boosting now and then Is relished by the most of men. No matter what your job may be, If cutting hay or serving tea, Or drafting laws, or making shot, A little boost may mean a lot.

A cheery word, a kindly smile, A friendly nod once in a while, May be the sanding of the track For some poor guy who's slipping back. It isn't blarney, bunk nor show To give a guy a glad hello; And let him know you mean it, too, For somehow it comes back to you And makes for you a brighter day.

The moral isagain I say - It's relished by the most of men, A little boosting now* and then.

"Women," says a modern sage, "run heavy to ads. They are ad-tractive at twenty, ad-tentive at thirty, and adhesive at forty."

Ilorace Walpole said: "The world is a comedy to those who think, a tragedy to those who feel."

Emanuel Kant, acknowledged to have been one of the great thinkers of all time, once said: "We are told that man is the noblest work of God. but since no one ever said so except man himself, we should accept the statement with a grain of salt." {<**

It has been frequently remarked by thinking people that the folks you hear singing around a business institution are the employes. The folks who do the worrying seldom do the slngmg. ***

John Galsworthy, defining the essential characteristics of a gentlemen, said: "The will to put himself in the place of others; the horror of forcing others into positions from which he himself would recoil; the power to do what seems to him to be right, without considering what others would say or think." {<+{.

Nothing is easier than fault-finding. No talent, no courage, no brains, no character is needed to set up in the grumbling business. *t{<

Vash Young said: "My entire span of life is from the time I wake in the morning until I go to sleep at night. The past is over; the future hasn't come; I do not worry over the one, or fear the other, for my concern is making a fine job of today." ***

And then there was the tourist who was driving by a factory building when he saw the big sign: Smith Manufac-

BY JACK DIONNE

turing Company. "So," said the all come from."

"that's where they

"Man," wrote Addison, "is the merriest species of creation; all above him, or below him, are serious."

Weird forms of taxation are not new. In 1696, England levied a window tax on her people. You paid so much per window, per year. The result was that many economical builders got to sacrificing both light and ventilation to save the window tax.

Abbe Dimnit said that the history of the past interests us only so far as it illuminates the history of the present.

It has been wisely said that there are two occasions when you should keep your mouth shut; when swimming, and when angry.

The successful writer of sales letters must be one who is in love with his work. The successful sales letter should be written by one who is entirely in earnest. The successful letter-writer puts himself in the other fellow's place. Simplicity is essential. The dramatic and spectacular must be avoided.

Ben Ames Williams said: "Life is the acceptance of responsibilities, or their evasion; it is the business of meeting obligations, or avoiding them. To every man the choice is continually being offered, and by the manner of his choosing you may fairly measure him." ***

An eminent architect was a witness in court and was being cross-examined. "You are a builder?" asked the lawyer. "No, I am an architect," said the witness. "Is there much difference?" asked the lawyer. The witness said, "Yes, an architect conceives the design, prepares the plans; in short, supplies the mind. The builder is the machine that puts it together." The lawyer said, "Very ingenious distinction. Could you tell me who was the architect of the Tower of Babel?" Said the architect: "There was none: hence the confusion."

The Prophet Isaiah evidently did not like cities for he wrote: "Woe to those who cause house to join on house, bring field near to field, till 3here be no more room." The song "Don't Fence Me In" would have been mighty popular with the old prophet.

And a truism if there ever was one is the waggish remark that "The old trails where two cars could hardly pass without colliding are being replaced by highways and freeways where six or eight cars can collide at the same titne.t'

" Babe, that there's what I call a SOUND FOUNDATION I " observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber*."